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roL  43.  No.  1         JANUARY  3, 

^7?  5 


Price  15  Cents 


MOmGPlC 


Founded  by 


J.P. Chalmers  in  1907 


Big,  Proj^m  Broad-^i 
uOcwj  Stage  Success  1 
becomes  bigger 
more  popular  on  # 
the  Screen!  J 


I  METRO 


PUBLISHED  EVERT  FRIDAY  BY 

CHALMURS  PUBLISHING  COMPANY,  516  FIFTH  AVENUE,  NEW  YORK 

Copyright,  by  the  Chalmen  Publishing  Compcuiy 


THE    MOVING    PICTURE  WORLD 


January  3,  1920 


RITCHEY   LITHO.  CORR 

JAMES  V.  RITC«EY.  Pres.  DANIEL  PETIGOR,  Vioe-Prej. 

THE  GREATEST  ORGANIZATION  OF  POSTER 
ARTISTE  AND  POSTER  PRINTERS  IN  THE  WORLD 


TelepKorxe  CKelseet  8388  -  406  west  3ist.  Street.  -  New  York. 


To  the  Industry  in  general: — 

The  primary — the  essential — object  of  everybody 
connected  with  the  motion  pictures  industry  is  to  keep 
the  auditorium  full! 

We  are  doing  it  in  the  only  way  it  can  be  done:  By 
producing  posters  that  are  so  powerful,  so  strong  and 
so  convincing  that  the  passing  public  is  literally  forced 
Fo "enter  the  theatre  that  has  them  on  display.  To  get 
the  maximum  box-office  receipts,  RITCHEY  posters 
must  be  used!  No  matter  how  much  time,  thought  and 
money  is  expended  upon  a  program,  it  is  all  wasted  if 
mediocre  posters  are  used,  for  the  public  judge  a 
show  by  the  posters  that  advertise  it! 

The  RITCHEY  LITHO.  CORP.  is  the  greatest  organi- 
zation of  poster  artists  and  poster  printers  in  the 
world!  Our  poster  advertising  specialists  are  the  only 
ones  who  can  make  the  kind  of  posters  that  pack  audi- 
toriums. All  the  great  poster  artists  of  the  country  are 
in  our  organization.  These  are  the  men  who  are  re- 
sponsible for  every  great  poster  that  has  appeared 
upon  the  boards  in  the  last  twenty  years. 

Great  posters  are  inevitably  RITCHEY  posters! 


THOMAS  H, 

INCE. 

bresents 


HOBART 

BOSWORTH 

in 

"BEHIND 
theDOOTH' 

ty  Gouverneur  Morris 

Qaramount^rtcraft 
QictUTQ 

PictuTJZpd  ^Luther  B§ed 
Directed  2>j  IrvinVillat 

A  THOMAS  H.INCE  ' 

PI^DILCTION 


^•':":::izr:r::::~^w 


BEHIND  THE  DOOR 

A  THOMAS  H.INCE  PRODILCTION 


IT  STARTS   THE  THRILL 
ALONG  THE  SPINE  : 


J2/  &aramount:^rtcraftQ>idure 


erywomaiT 


By  Arrangement  with  HENRV  V  SAVAGE 


VIOLET  HEMING 
THEODORE  ROBERTS 
andWAmA  HAWLEV 

ocenario  iyMllM.Ritchej 
DIRECTED  BY 

GEORGE  MELFORD 


ji  CparamountjirtcraflCpicturi 


'  "Qver^womad 


I  Itr  liitliiu'ttin  ImAiigue  wai  i;«;/tt'n  hy  "Nohtxlf"  at 
ilic  «(«•?!(«</  Imjinmiinii;  of  " lUenwoman"  at  tlu- 
Klviill,  Neu/  York  ll  wiit  written  try  Dr.  l-rUT\k  Crane 

IJtidcrneuth  (lir  wtiiiJcrful  atari,  and  In  all  tlii^ 
woiulcrfiil  wiiild,  llirri-  It  tmililni;  •<>  wonderful 
liivr, 

MclliK  llir  urrulmt  iIiIiik  In  ihc  world,  li>vc  in  chc 
iiiiml  iiliimrd,  nioal  pcrvrrtnl,  iiioit  hrtct  with 
'liini/,<'r''. 

riicri-fori-  In  lliln  vltlon  ymi  will  ncc  Imw  tin 
Miinun  (c-iii|>li'd  liy  lluilcry,  liy  wealth,  by  luxui', 
'  oinc*  nt  luM  III  nrr  ihiit  only  love  In  worth  whili 
in  n.ifr  iinil  hriiiillfnl  and  rvcrlaMlnu,  when  it 
luinil  In  luinil  wllh  iriiih. 

I  iini  Ndliiidyl  And  Nobody  can  tell  you  hou 
'llvinc  nnd  Klorloim  li>vc  la  when  love  clings  (> 
iriilh,  'for  better,  for  wor»e,  for  richer,  for  poorei 
t'Ven  unio  death;  and  how  terrible  the  fate  <  ! 
iluit  love,  which,  lo»inii  the  companionship  i  i 
iriilh,  drlftii  down  to  the  rocks  of  ruin. 
O,  Soul  t)f  Womon,  look!  In  this  picture  yoii 
will  nee  yourself.  And  well  for  you  if  you  shoU 
idno  itee  that  underneath  the  wonderful  stars,  and 
m  all  this  wonderful  earth,  there  is  nothing  so 
wondi  rhil  as  love,  when  love's  other  name  is  truth! 


KAMOllsVlAYKRli  lASKY CORWJRAnON 


THE    MOVING    PICTURE  WORLD 


3 


ersoiaa 


INEVITABLY  you  have 
read  of  the  widespread 
praise  critics  and  pubhc 
ahke  have  showered  on  this 
truly  great  superfeature. 
You  surely  KNOW  that 
here  is  a  tried  and  tested 
success! 


Only  one  question  remains- 
a  personal  question-" Have 
YOU  played  The  Right  to 
Happiness'?  Not  yet?  Then 
no  matter  whether  your 
town  is  large  or  small  there's 
big  money  waiting  for  you. 
Get  that  money  NOW. 


cfAe  Gyedfest ljoi?e  Sfori^Eyhr  Ibid 

ALLEN  HOIjXJBAB, 


DOROTHY 
PHILLIPS 

A  UNIVERSAL- lJEWEL 
SUPJER  PROr>UCTIO:iSJ 


4 


THE    MOVING   PICTURE  WORLD 


January  3,  1920 


GENERAL  interest  is  the 
true  test  of  ever^^  News 
Reel.  It  isn't  enough  to  show 
simply  the  news  —  it  must  be 
news  that  appeals  to  all — 
for  everA^body — a 
reel  of  novelties  in  news,  more 
than  simpl}^  a  record  of  what's 
happened. 


January  3,  1920 


THE   MOVING   PICTURE  WORLD 


5 


INTERNATIONAL  is  just  as  far  ahead  of  its 
competitors  in  novelties  in  news  as  in  its 
scoops  and  beats — just  as  far  ahead  in  making 
up  a  reel  for  everybody  as  it  was  in  giving  you 
the  first  pictures  of  the  German  U-35  torpedo- 
ing merchant  vessels.  Book  the  BIG  THREE 
of  the  news  world  without  delay.  The  longer 
you  wait  the  more  your  audiences  miss. 

InternMioiml  News 

Current  Events 
Hearst  News 

issued  by  ^ 

Internationnl 

R«l«ased  by       _         .  ^  ^  y. 

Untversal. 


Cosmopolitan 
produgtioisl 

// 


CJne  fy 

CINEMA  MURDER 


^ITH 


MARION  DAVIES 

jd  Cparamount^rtcraftQ^idure 


By  E.  PHILLIPS  OPPENHEIM 


Scenario  by  PRANCES  MARION 


Directed  by  GEORGE  D.  BAKE 


— behind  the  scenes.  On  the  stage.  In  the  photoplay  studio.  What  do  you  know  of  the 
life  there?    Rumors?    Gossip?    Startling  stories? 

Scenes  "inside,"  intimately  portrayed  in  this  vivid  Oppenheim  romance  of  love,  conflict  and 
intrigue  among  those  who  live — and  those  who  prey  on  the  stage  and  studio. 


r»  FAMOUS  PLAYERS -LASKY  CORPORATION 

jl  ADOLPH  ZUKOR  Pres.  JESSE  L.LASKY  Vice  Pres.  CECIL  B.DE  MILLE  DinKtorCenemt 


'"NEW  YORIO 


Canadian  Distrihntors :  Fanious-La.^ky  Film  Service,  Ltd. 
Headquarters :  Toronto 


Q>aramount:0rtcraftCpicture&^ 


"They  travel  fastest  who  travel  alone" 

So  now  it's  William  S.  Hart— a/one.  His  own  productions.  Written  as 
he  wants  them  written.  Directed  as  he  wants  them  directed.  And 
supervised  and  produced  from  start  to  finish  by  William  S.  Hail,  him- 
self, individually.  The  first  of  the  neW  William  S.  Hart  individual 
productions  is  "Sand."  Adapted  for  William  S.  Hart,  by  Lambert  Hillyer. 


The  first  William  S.  Hart  Production 


From  the  story 
"Dan  Currie's  Inning" 
By  Russell  A.  Boggs 


FAMOUS  PLAYERS -LASRY  CORPORATION 


ADOLPH  ZUKOR/Vvt  JESSE  LUSKYZ^wPrfi  CECU.B  DEMIUE£/m>ir< 


Directed    by   Lambert  Hillyer. 
Photographed  by  Joe 
August  A.S.C. 


"Ob  don't  miss  it- 

don't  miss  it ! " 


So  wrote  Miss  Harriet  Underhill,  in  the  New  York  Tribune, 
after  she  had  seen  "BROKEN  BLOSSOMS."  And  so  have 
countless  thousands  said  after  her. 

The  appreciation  of  things  beautiful  varies;  no  great  work 
has  ever  found  universal  praise;  even  the  Bible  has  its 
defamers — but  the  whole  world  of  art  recognizes  that  the 
greatest  screen  achievement,  the  supreme  contribution  to 
cinema  progress,  is  "BROKEN  BLOSSOMS." 

And  every  theatre  that  seeks  to  foster  the  best  traditions  of 
the  motion  picture,  every  house  that  is  growing  with  the- art 
of  the  film,  must  number  cunong  its  presentations 


I 

I 


WATCH  THE  CROWDS 
AMD  JUDGE  FOR  YOURSELF 


10  THE    MOVING   PICTURE   WORLD  January  3,  1920 

llllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllilllllll^ 


I  DAVID  WARK  GRIFFITH  | 

I  "He  paints  the  lily.   He  refines  pure  gold.   He  adds  another  hue  to  the  rain-  | 

■  bow.  He  works  in  an  understanding  way  for  those  who  understand." —  | 

I  Charles   E.   Hastings  in   the   Exhibitors  Trade  Review,  May  24,  1919.  | 

I  "THE  MOTHER  AND  THE  LAW"     "THE  FALL  OF  BABYLON"  | 

I  "HEARTS  OF  THE  WORLD"  | 

I  For  information  concerning  these  Griffith  Productions  address  | 

I  Albert  L.  Grey,  General  Manager           720  Longacre  Building,  New  York  City  | 

liiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii 


j 

j 

I 

\ 


WHEREVER  motion  pictures  are 
shown,  there  the  name  of  R.  A.  Walsh 
is  known !  "Regeneration"  was  his.  And 
"Carmen,"  "Blue  Blood  and  Red,"  "The  Silent 
Lie,"  "The  Serpent,"  "Evangeline"  and 
"The  Honor  System,"  too!  Milestone  after 
milestone  of  achievement  marks  the  long  trail  of 
successes  this  pioneer  director  has  blazed  I 

He  was  a  member  of  the  old  Biograph  family. 
He  trekked  across  the  Continent  with  the  first 
Griffith  caravan.  He  sought  locations  in  the 
Rockies,  on  the  great  Western  plains,  through 
New  England,  in  the  Seminoles,  writing,  direct' 
ing  and  editing  romances  that  have  entertained 
millions  throughout  the  world. 

And  now — at  thirty^three,  a  veteran  when  most 
men  begin  work  —  he  comes  into  his  own — 
severs  all  other  ties  and  joins  Mayflower  PhotO' 
play  Corporation  to  make  R.  A.  Walsh 
Productions  I 

A  Mayflower  achievement  I 
A  Realart  triumph! 


REALART  PICTURES 
469  Fifth  Avenue 


CORPORATION 

New  York  City 


R.  A.  Walsh  is  to  make  super-features  exclu' 
siveiy.  And  when  Realart  says  super-features  it 
means  just  this.  Mr.  Walsh  is  to  be  provided 
with  the  biggest  stories  available,  and  will  be 
unhampered  by  financial  or  time  restrictions  or 
the  whims  of  film  editors.  He  will  choose  his 
own  stories,  do  the  caLSting,  direct  his  productions 
to  meet  his  own  ideas,  and  personally  cut,  edit 
and  title  all  of  his  film. 

This  is  Realart  production  policy — to  make  pictures 
in  the  studio,  rather  than  in  the  counting  room.  It  is 
Mayflower  policy.  It  is  the  policy  that  has  made 
possible  Mayflower's  partnership  with  some  of  the 
world's  greatest  directors.  It  is  a  successful  policy — as 
witness  "Soldiers  of  Fortune"  and  "The  Miracle  Man." 

In  the  past,  R.  A.  Walsh  pictures  frequently  have 
bulged  the  lid  of  the  box  oflice  cash  box.  Mr.  Walsh 
now  promises  to  rip  it  ofl^  altogether.  He  will  be 
backed  to  the  limit  in  production  by  Mayflower  faith 
and  Mayflower  cash.  Realart  expects  from  him  one 
of  the  greatest  series  of  productions  ever  ofl^ered  to 
exhibitors. 

REALART  PICTURES  CORPORATION 
469  Fifth  Avenue  New  York  City 


January  3,  1920 


THE   MOVING   PICTURE  WORLD 


11 


Over!  And  Over  Again! 

After  an  overwhelming  triumph  at  Symphonj^  Hall,  Boston,  and  a  record-breaking 
week  at  Gordon's  Olympia  in  the  same  city, 

CONFESSION 

Hal  Reid's  onder-Play 

has  been  booked  for  another  week  at  the  Olympia  because  Nathan  H,  Gordon  had 
to  do  it  to  keep  faith  with  his  patrons. 

Here  is  a  wire  from  Tom  Spry,  Manager  of  First 
National  Exhibitors  Exchange  of  New  England: 

Joe  Brandt,  Sherman  House,  Chicago,  111. 

"Confession  going  over  beyond  my  expectations. 
Opened  in  Olympia  here  in  Boston  last  week  to 
capacity  business.  Compelled  to  hold  over  for 
second  week.    Best  wishes." 

TOM  SPRY. 

There  Is  Still  Some  Good  Territory  Left 

The  following  has  been  sold: 

Equity  Film  Exchange,  San  Francisco,  Calif., 
for 

California,  Arizona,  Nevada. 

Grand  Central  Film  Exchange,  St.  Louis,  Mo., 

for 

Eastern  Missouri. 

First  National  Exhibitors  Exchange  of  New  Jersey, 
729  Seventh  Ave.,  New  York  City, 

for 

New  Jersey. 

First  National  Exhibitors  Exchange  of  Pittsburgh, 
Pittsburgh,  Pa.,  • 

for 

Western  Pennsylvania  and  West  Virginia. 

For  all  information  regarding  "The  Confession" 
Communicate  with 

George  H.  Davis  or 
The  National  Film   Corporation    of  America 

1600  Broadway,  New  York  City 

Harry  M.  Rubey,  Pres.  Joe  Brandt,  Gen'l  Repr.  I.  Bernstein,  Prod.  Mgr. 


Interstate  Film  Co.,  Philadelphia,  Pa., 

for 

Eastern  Pennsylvania. 
Mid  West  Distrfbuting  Co.,  Milwaukee,  Wis., 
for 
Wisconsin. 

First  National  Exhibitors,  Minneapolis,  Minn., 

for 

Minnesota,  North  and  South  Dakota. 
E.  C.  Murphy, 
604  Film  Exchange  Bldg.,  Detroit,  Mich., 

for 
Michigan. 

First  National  Exhibitors  of  New  England,  Boston,  Mass., 

for 

New  England. 


12 


THE  MOVING  PICTURE  WORLD 


Jaiuiary  3,  1920 


THE  FIRST  SERIAL 

DE  LUXE 


mCGOT 


With  Grace  Darmond  and  Rhea  Mitchell 

Produced  Under  the  Personal  Supervision  of 

LOUIS  BURSTON 


Grace 
Darmon> 


AUji  Moving  Picture  World:  "The  Hawk's  Trail  is  bound  to 
llll    be  a  winner.    Entertaining,  much  dramatic  action  well 
  carried  out  by  a  notable  cast." 

Morning  Telegraph:  "The  Hawk's  Trail  will  offer  more  entertainment 
than  the  average  serial." 

Exhibitors'  Trade  Review:  "In  The  Hawk's  Trail  the 
action  si2zles  with  exciting  incident,  and  a  thrilling  climax 
has  a  place  at  the  end  of  each  episode." 

Wid's  Daily:  "From  the  point  of  view  of  the  serial  fan 
The  Hawk's  Trail  should  be  a  hit." 

Motion  Picture  News:  "Louis  Burston  has  caught  his 
stride  in  The  Hawk's'Trail.   Can  be  counted  upon 
to  highly  entertain  any  audience  anywhere." 

Choice  State  Rights  Territory  available.  Biggest  open  market 
feature  of  the  year.  Wire,  write,  phone  or  call  at  address  below. 

Distributed  bif 

WH.PRODUCTIONS^. 


January  3,  1920 


THE   MOVING   PICTURE  WORLD 


DISTPIBUTED 
BY  SELECT 


THE  opposite  page  shows  a  two-color  reproduction 
of  the  full  page  color  advertisement  appearing  in 
the  current  issues  ,  of  nationally-circulated  maga- 
zines. 

Publishers  say  that  each  copy  of  a  publication  is  read  by 
from  three  to  five  individuals. 

That  means  that  Selznick  advertisements  will  be  seen 
by  from  30,000,000  to  40,000,000  men,  women  and  chil- 
dren. In  the  publications  listed  below,  all  of  which  are 
carrying  Selznick  advertisements  regularly,  virtually 
every  family  in  the  United  States  is  reached — and  the 
list  below  does  not  include  other  advertising  media  used — 
such  as  theatre  programs,  electric  signs,  painted  signs 
and  billboards. 


Circulation 

Saturday  Evening  Post   2,000,000 

Ladies'  Home  Journal   2,000,000 

Pictorial  Review   2,000,000 

Country  Gentleman   500,000 

Red  Book   500,000 

Photoplay  Magazine   300,000 

Motion  Picture  Magazine   300,000 

Blue  Book   250,000 

Picture-Play   200,000 

Green  Book   150,000 


Making  a  total 
circulation  of 


8,200,000 


Backed  by  this  tremendous  national  adver- 
tising campaign,  Selznick  Pictures  cannot  fail 
to  make  more  money  for  you. 


January  3,  1920 


THE    MOVING    PICTURE  WORLD 


15 


Create  Happy  Hours 


HESE  are  your  stars— 
not  ours. 

They  are  stars  because  their  talent 
won  your  favor. 

No  one  can  successfully  force  stars 
upon  you.  We  simply  listen  to  the 
voice  of  public  demand,  and  give 
you  your  own  favorites. 

And  so  SELZNICK  PICTURES 
have  opened  the  door  of  opportunity 
for  many  a  youthful  genius. 

They  say  SELZNICK  stars  become 
famous  over  night.  This  is  true  only 
because  the  SELZNICK  organiza- 
tion is  close  to  the  public,  quick  to 
recognize  its  wishes,  and  thorough 
in  carrying  them  out. 

By  discovering  your  favorites  and 
placing  them  in  worthy  productions 
we  arrive  at  the  secret  which  makes 
SELZNICK  PICTURES  create 
happy  hours. 


AT  THEATRES  WHEBE  QUALIT 


In 


THE   MOVING   PICTURE   WORLD  January  3,  1920 


NATKHIAL  PIOURE  THEATRES 

Lewis  J.  Selznick 

President 

Made  h^  Kational  '  Distributed  b^  Select 


January  3,  1920 


THE    MOVING    PICTURE  WORLD 


17 


1919 


DECEMBER  and  JANUARY 
REPUBLIC  RELEASES 


1920 


MARIE  DORO 

in 

TWELVE-TEN" 

Directed  by 

HERBERT  BRENON 


THE  AMAZING  WOMAN 

a    Lloyd    Carleton  Production 

Starring  RUTH  CLIFFORD 


Crepublic  H^jfll  pictures) 


"THE    BLUE  PEARL" 

De  Luxe  Cast 
EDITH  HALLOR-FAIR  BINNEY 
FLORENCE  BILLINGS-JACK  HOLLIDAY 


FIRST    OF    E  I  G  H  T  (2    R  E  E  l) 

Incidents    in    the    Career  of 

WILLIAM  J.  FLYNN 

Starring  HERBERT  RAWLINSON 


REPUBLIC  DISTRIBUTING  CORPORATION 

LEWIS  J.SELZNICK,Advi5ory  Director  -   BRITON  H.BUSCH. President 

130  West  46th  Street  New  York  Cuy 


18  THE    MOVING   PICTURE   WORLD  January  3,  1920 

BILLY  WEST 


THE  GENERATOR  OF  SPONTANEOUS  MIRTH 
IN  TWO  REEL  COMEDY  SPASMS 
THAT  WILL 
REJUVENATE  THE  WEAKEST  BANK  ROLL 

AVAILABLE 

AT  THE 

LEADING  INDEPENDENT 
EXCHANGES  OF  THE  WORLD 

Cropper  Distributing  Corporation 

GENERAL  OFFICE 

207  SOUTH  WABASH  AVENUE,  CHICAGO,  ILL. 

ROSS  C.  CROPPER,  President 


s 


PECIALIZATION  kas 

come  m  motion  picture  dis- 
tribution. 

Sound  merchandising  and 
good  skowmansKip  kave 
become  a  necessity. 

Tbey  guarantee  tbe  future 
success  and  stab  ility  of  tbe 
independent  producer. 

Fewer  and  better  pictures 
are  bere  to  stay.  Tbey 
bave  created  a  condition 
wbicb  requires  more  con- 
centrated salesmanship  and 
more  tborougb  exploitation. 

Tbe  "guess  bas  gone  out  of 
successful  picture^distribu- 
tion.  Haphazard  methods 
belong  to  the  old  order. 

Clark-Cornelius  Corpora- 
tion offers  the  services  of 
a  staff  of  experts  in  motion 
picture  distribution  to  the 
independent  producer. 


CLARK  -  CORNELIUS 
CORPORATION 

1600  Broadway,  New  York  City 


Eleven  Two  Reel 


LASSIC  pictures  or  a  master  actor 
— a  star  of  tremendous  box  office 
value  —  an  artist  of  rare  anJ 
winning  personality. 

Offering  tke  pick  of  kis  early 
successes,  two-reel  dramas  pro- 
duced from  splendid  stories 
under  tke  direction  of  famous 
producers. 

Supporting  casts  include 
Marguerite  Courtot  and  otker 
screen  celebrities. 

Available  m  a  new  edition  de- 
luxe on  a  territorial  rigkts  basis 
at  intervals  of  one  a  week. 

Complete  line  of  new  posters, 
lobby  pkotos,  window  cards, 
cuts  and  otker  accessories. 


Tor  TerritoricLl  ^i^h^s  ^ire- 

Clark-Cornelius  Corporation 

1600  Broabd^dLy-  'New  York  Sity 


CREEN 

Dramas 


de  Lux^e 


Read  These 
Titles  

'The  Prodigal  ' 

'The  Black  Sheep" 

'The  Secret  Room" 

For  High  Stakes" 

'The  Adventure 
at  Briar  cliff" 

The  Cabaret 
Singer" 

The  Girl  and  the 
Bachelor  " 

The  Black  Ring" 

'His  Inspiration" 

'In  Double 
Harness  " 

'The  Girl  and  the 
Explorer" 


Torei^n  ^i^hts    eontrolleci  hy 

C    T).   Price    Compa ny 

Times   IB-uilciing,  ^ew  YorK  eity  


lui   tarn  putii   N m  (OR 


TESTED  AT 

FICE 


cpiVE  PRODUCTIONS  STARBJlSrQ 
PLAYERS  OF  BIQ  BOX  OFFICE  WAUSE 

^uaibble  at  Exchanges  of  Hallmark  Pictures  CorJwratioiL 


January  3,  1920 


THE    MOVING    PICTURE  WORLD 


NOTICE 

Producers  entrusting  the 
Gaumont  Company,  of  Paris, 
with  commercial  work  may 
rest  assured  that  the  photo- 
graphic quality  of  their  films 
will  be  equal  to  that  of  the 
Gaumont  Company's  produc- 
tions, which  has  set  a  standard 
for  excellence  the  world  over. 

Orders  will  be  accepted  tor 
entire  Europe  and  will  be 
punctually  fulfilled. 

For  further  information  write  to: 

Societe  des  Etablissenments  Gaumont 
Service  Edition 
12  Rue  Carducci 
Paris 


20  "  ;  THE    MOVING    PICTURE    WORLD  January  3,  1920 

RE  VOL 

Clean  fun  in  the  N'th  Degree 
More— and  then  MORE  New  Stuff 


HENRY  LEHRMAN'S 
"A  TWILIGHT  BABY" 

Founds  a  New  Race  of  Comedies 

— and  you  can't  book  it  until  you  see  it 


January  3,  1920  THE   MOVING   PICTURE  WORLD 

UTIO 

Hits  the  Comedy 
Field  with  a 

4-REEL 
KNOCKOUT 


A  "First  National"  f^Sft'  ?  Attraction 


24  Sheets  and  a  Full  Line  of  Advertising 


22 


THE   MOVING   PICTURE  WORLD 


Oh 


I 


—those  pigs  an'  chickens 
—an'  dogs,  an  babies 
—that  tail-less  rooster 
—those  gun-powder  fed  hens 
—that  tunnel  boring  auto 
—that  beer  giving  cow 
—those  fat  an  lean  fun  folks 
—the  bold,  bad,  bootleggers 

all  in  a  mad^ 
merry  whirl! 

Not  a  Suggestive  Scene 
Just  Simon -Pure  Fun 


A  KNOCKOUT ! 


January  3,  1920  THE   MOVING   PICTURE    WORLD  23 

'         HENRY  LEHRMAN 

FATHER  AND  MOTHER,  PRESENTER,  ETC.,  OF 

"A  TWILIGHT  BABY" 

Featuring  Lloyd  (Ham)  Hamilton  and  Virginia  Rappe 

YOUTL  SAY  IT'S  A  COMEDY 

SEE  IT!  SEEING  IS  BELIEVING! 

First  National  Elxchanges  are  giving 

FREE  Trade  Showings 

Of  This  Dandy  4 -Reel  Special 


A  "First  National"    J  IMf'  a   Special  Attraction 


THE    MOVING    PICTURE  WORLD 


January  3, 


MAN  OR  WOMAN 

(Professional  Spiritualist  Medium  Excepted) 

Wanted  to  sleep  all  night 

alone  in  Graveyard 

From  10.30  P.  M.  to  daylight  on  (date  opening  of  show) 

$25  Per  Night,  to  White  Man 
$50  Per  Night  to  Colored  Man 
$75  Per  Night  to  White  Woman 
$100  Per  Night  to  Colored  Woman 

An  easy  night's  rest  with  good  pay  for  someone 
who  has  nerve  and  is  not  afraid  of  spirits. 
Applicant  will  be  taken  to  cemetery  in  auto,  pro- 
vided with  warm,  comfortable  bed,  but  must 
submit  to  being  chained  and  locked  to  bed,  which 
is  to  be  placed  right  amongst  graves.  Represen- 
tative of  (name  of  newspaper)  will  unlock  the 
person  at  dawn  and  take  his  or  her  experiences 
with  spirits  during  the  night  and  publish  the 
story  in  the  newspaper. 

The  person  must  spend  the  night  absolutely 
alone  without  even  a  dog  for  company,  but  may 
provide  himself  with  gun  or  pistol  to  drive  away 
any  human  disturbers.  k 

This  is  a  bonafide  offer 

Made  in  the  interest  of  science 

Apply  to  "The  Greatest  Question"  Editor 

(Name  of  Newspaper) 

or  to  Manager,  LYRIC  THEATRE 


This  is  the  first  of  a  series  of  three  teaser  ads  from  the  press  sheet  on  "The 
Greatest  Question,"  D.  W.  Griffith's  startling  psychic  melodrama  of  the  way 
of  Destiny  with  just  plain  folks. 

Never  was  film  built  on  more  timely  theme — the  whole  world  is  interested 
in  psychic  phenomena — here  is  a  great  promotion  stunt  that  any  small  town 
exhibitor  can  work  for  an  absolute  sensation  

Ask  First  National  Exchange  managers  to  show  you  the  press  sheet  explain- 
ing the  whole  stunt. 


January  3,  1920 


THE   MOVING   PICTURE  WORLD 


25 


Griffith,  the  Master 

reveals  himself  as 

Griffith,  the  Showman 

"The  Greatest  Question" 
is  a  Triumph  of  Showmanship 

Not  a  tragedy  nor  a  highbrow  picture. 

A  Bang-up  Melodrama 
Amazing  Advertising  Possibilities 

With  it  Griffith  will  make  the  world 
Thrill,  Laugh  and  Wonder 

A  Show  Picture  for  Showmen 


Ask  First  National  Exchange  to  show  you 


26 


THE    MOVING    PICTURE  WORLD 


January  3,  1920 


Now  Perfecting  Details  of 

First  NationaFs 
New  Theatre  Franchise  Plan 

The  Fairest  and  Most  Sensible  Plan  of  Distribution  Ever 

Conceived, 


Write  today  to 

Exhibitors'  Defense  Committee 

Composed  of  members  of 

The  First  National  Exhibitors  Circuit,  Inc. 


Owing  to  the  vast  number  of  inquiries, 
correspondence  zt'iV/  be  replied  to  in  the 
order  received  It  may  be  one  or  two 
weeks,  or  a  month,  before  your  application 
can  receive  careful  consideration,  but  your 
letter  will  receive  careful  attention  in  due 
time. 


Address  inquiries  to 

Exhibitors  Defense  Committee 

The  First  National  Exhibitors  Circuit,  Inc. 

6  West  48th  Street,  New  York,  N.  Y. 


Dor-othyGish  mitfi  Ov)enMoore 

in 


BETTY  OF  CJPEYSTONE 


Dorothy  Dalton  ^^William  Desmond 


IN 


A  CAMiLE  IN 


TRIANGLE  PLAYS 


A  THOMAS  H.  INCE 

PRODUCTION 

A  girl  of  the  underworld  cast  adrift  on  a 
desert  island  with  a  minister  of  the  gospel— 
A  powerful,  pul&ating  story  of  how  she  was 
purged  in  the  fires  of  pure  love 

TRIANGLE  EXCHANGES 


Charles  Ray  ir 


i»=''"    —    ■         '--     —   .^1 


A  THOMAS  H.  INCE 
PRODUCTION 

Released,  January  4 


A  re-created  Triangle  Play  up  to  the  highest  standards  of 

to-day. 

A  great  picture  for  any  audience  and  any  theatre. 
TRIANGLE  EXCHANGES 


PLAYS 


January  3,  1920  THE    MOVING    PICTURE   WORLD  27 


Compliments  of  the  Season 
EXPORT  &  IMPORT  FILM  CO. 

720  SEVENTH  AVENUE    NEW  YORK  CITY 


2S 


THE  MOVING   PICTURE  WORLD 

Robert  Drunton 

presents 


January  3,  1920 


J.Warren  K|RR  I  CAN 


and  his  ovwn  company  in 

THE 

LORDL 

MONTE  M. 
KATTEPJOHN 

Directed  by 


ERNEST  C.WARDE 


VARIETY  says:  For  once  at  any 
rate  we  agree  with  the  producer 
and  distributor  claims  for  a 
picture.  "The  Lord  Loves  the 
Irish"  is  the  best  of  all  the  J. 
Warren  Kerrigan  pictures.  It 
has  a  smashing  finale  that  will 
tempt 'any  exhibitor  to  tear  the 
necessary  amount  of  rental  from 
his  bank-roll.  And  also:  ably 
directed  and  photographed. 


THE  IRISH 


MOTION  PICTURE  NEWS  says: 
A  clever  Monte  •  Katterjohn 
comedy-drama  is  "The  Lord 
Loves  the  Irish."  It  touches  ail 
the  elements  of  dramatic  fare 
with  flashes  of  melodrama  and 
notes  of  pathos  and  sentiment. 
Kerrigan  looks  his  old  self  again 
in  this  picture. 

W.  HODKINSON  CORPORATION 

527  R/th  Avenue.  New  YorkGiy 

Dtsmbuting  throu^  WTHt  Ixchangr.  htcarponned 


THE    MOVING    PICTURE  WORLD 


29 


1^ 


J.  PARKER  READ  Jfi. 

jDresents 

LOUISE 
GLAUM 

in 

THE 

lONE  WOLF'S 
DAUGHTER 

Louis  Joseph  Vance 

Q}mbinir\g  the  famous  characters  (f 

'm  lom  WOLF  Vmls£  mces" 


SAYS: 


'"The  Lone  Wolf's  Daughter'  is  yithout  doubt  a  big 
picture.  It  has  all  the  evidence  of  a  special  and 
surely  must  have  cost  auite  a  bit  to  produce. 
Throughout  there  is  considerable  display  of  wealth 
and  it  contains  some  of  fhe  best  performances  on  the 
part  of  the  players  seen  in  some  time. 

"Yon  can  book  this  and  feel  safe  from  a  box-ofiSce 
angle  for  it  is  that  kind  of  an  attraction.  It  should 
make  money  and  will  probably  stand  a  long  run, 
profiting  by  word-of-mouth  advertising.  Use  the 
name  of  the  star  liberally  in  connection  with  your 
announcements.  There  are  numerous  possibilities 
for  financial  return  in  this  production  and  you 
should  get  your  share. 

"Louis  Joseph  Vance  has  written  a  real  mystery 
story  with  plenty  of  secret  passages,  sliding  doors 
and  other  intricate  things.  From  a  production 
standpoint  "The  Lone  Wolt's  Daughter  has  been 
picturized  in  a  big  way — lavish  sets,  a  magnificent 
display  of  wealth  in  furnishings  and  enougli  of  the 
spectacular  to  create  a  dramatic  climax  There  is 
enough  interest  and  action  alone  in  the  short  pro- 
logue for  a  complete  picture  in  itself. 

"There  is  swift  action  here  and  the  spectacular 
finale,  a  fireworks  up  a  dramatic  climax  preceding 
the  happy  ending.  You  can  safely  make  promises 
f<5r  this  production." 

W.W.HODKINSON  CORPOKATION 

527  Fifth  Avenue.  New  York Oty 

Distributing  through  PATHt  hxhange.Irxcorporatcd 
Forfign  Distributor '    ApoUo  Trading  Corp. 


30 


THE    MOVING   PICTURE  WORLD 


January  3,  1920 


JCC  TUir  rCDlAL 

LCADN  TO  LIVE 
fODEVED! 

"TWir  MAN  HOLOr  THEXECPET 
TO  ETERNAL  /OUTM!" 


gpirODE  ONE  - 

"A  CRY  IN  THEDAPr 

WHO  I^ILLED  JAfPER  VWITNE/ 
IN  TWE  LOCKED  ROOM  ? 


(DILLON 


TVO  HAMOUr  AUTUODr 

J.CPUDD  ALEXANDK 

Jim 

UADVEY  CATCr 


COLLAQODATED  IN  TME  VPITIMG  OP 
TWir  DEflAP^AOLE  rTODY 


January  3,  1920 


THE    MOVING    PICTURE  WORLD 


31 


EPirODE  TWO- 

^^THE  VIRGIN  Ot  DEATH' 

CADPyiNG  ON  HER  QODY  A  PORTION  OF 
TWE  LOfT  KEy  TO  ETERNAL  VOUTW!" 


FOUNDED  UPON  THE  fCICNTlFIC 
DirCOVEPy  THAT  TWC  /UOrTITUTION  OF 

MONICEy  CLANDJ" 

PROLONG^^IUnAN  UPQ 


yXBCAMIMC 


QEN  VlirON'r  GQEATErr  TEPIAL 

NEVA  CERBEP 

IN  TMEMOrTXENrATIONAL  DOLE  EVED 
PORTPAYED  GIN  TTAGE  OR  XCPEEN 


#'UALLMAP^DICTUDC9W 
CODPOPATION  W/ 

COANK   C.  HAUL  ..PRtriOSNt- 


2  Till-    MOVINT,    I'KTl.KK    WORLD  January  3,  1920 

A  UALLMADl/  PICTIJP& 

"STAMPED  VJITH  THE  HALL-MAPK  OF  <^ALII}Cl_^ 


January  3,  1920 


THE    MOVING    PICTURE  WORLD 


33 


p  r  e  s  e  n  t  j  n  ^ 


EDVAPDEARLt^ 
.    CLAD//  HULCTTE 


CLINTON  UTTACCr 
PAMOUr  PACING  TTOPy 


AN  CLABOPATE  rcDEEN  VEP^ION 
OF  TI-JE  GPEAT  NOVE-L 

CUARLES"  MILLEB 


1^  UALLMAP^  DICTUDC9  Wl 


THE    MOVING    PICTURE  WORLD 


January  3,  1920 


"IprM^  LOV&r  you  BE-VADtl' 


» AnDOUDCfflO  lor 
imcMc  boohuQr 


of  the 


jenti 


p  r  e  s  e  n  fin^ 

ANNA  BOS 


as 


TME  MOfT  BEAUTIPUL 
TH&  MOn  PAfClNATlNG 
THE  MOrT  VIVACIOUr 
THE  MOfT  ALLURING 
CADMtN 

EVER  PORTDAYED  ON  HACE  OPfCDECN 

EXTRAODDINAPy  DDAMA 
OF   UNUrUAL  POVEP 


Wfl  UALLMAD^  DICTUDC9  Wl  ^ 

US//  CODPOPATION  US!/  jtfUrA 


PlCHTi  COMTROLLEO  BY 


January  3,  1920  _        THE    MOVING   PICTURE   WORLD  35 


For 

NEW  YORK  NEW  JERSEY 

PENNSYLVANIA  WASHINGTON  D.C 

MARYLAND  DELAWARE 
WEST  VIRGINIA 


NEW   ENGLAND  STATES 
ARROW  FILM  CORP. 
BOSTON  MASS. 

OHIO  -  MICHIGAN  -  KENTUCKY 
STANDARD  FILM  SERVICE  CO. 
CLEVELAND  OHIO 

H.CHARNAS  MGR. 

GEORGIA  ALABAMA 
FLORIDA  VIRGINIA 
NORTH  CAROLINA  SOUTH  CAROLINA 

TENNESSEE 
FIRST  NATIONAL  EXHIBITORS  CIRCUIT 

ATLANTA  GA. 

TEPQ/TOQY  aOINQ  £4ST 

WHY  HESITATE 

WARNER  BROS. 

220  WEST  STREET,    NEW  YORK. 


THE   MOVING   PICTURE  WORLD 


January  3,  1920 


PHOTO 
L£QPOLD 

JjirQctor 


Madyiv  Arbuckie 
will  soon  appear  in 
a  series  of 
Cle^n  Wholesome 
Amerfcajx  Convediji 


January  3,  1920 


THE    MOVING   PICTURE  WORLD 


39 


PLf\Y3 

KDeneral 


Drarrvais  aloi\^ 
the  lirwBS  of  iKe 
Countij  Chairman 
Rou  r\  d  Up  ^ 
Circus  Man  Ac 


40 


THE   MOVING   PICTURE  WORLD 


January  3,  1920 


SEE  SOPUIE  TUCKER  JAZZ  -  GILDA  GRAY  SWIMMV  AND 
MARTHA  MAN5FIELD-TME  FAMOUS  ZIEGPELD  BEAUTY  TOGETWER  WITH 
ZIE6FELD  FOLUES  BEAUTY  BRIGADE.  TMEY  ALL  APPEAR  WITH  JOHMMY  DOOLEY 
IMUIS  FIRST  5CREEN  OFFERING'A  SOCIAL  5LEUTM"  RELEASED  JAhUARY  15Iii 


FOR  SttTE  RIGHT  DKrRIBimiRS 

ANNOUNCINIO 

TUE  WOf^LD'5  RIGHTS  PDRTUE  SERIES  OP 

jonnny  Doou/conEUES 

HAVE  BEEN   PURCHASED  BV 

TYRAD  PICTURES  INC. 

ATWO  REEL  FEATURE  COMEDy  RELEASED  EACH 
nonm-EVERYniMUTEFUaOfBEAUTy  PEP  AUD  CLASS 

JOHNNY  DOOLEY 

15  WITHOUT  A  PARALLEL  IN  THE  FIELD  OF  FUN 

STATE  RIGHTS  BUYERS 

ARE  REQUESTED  TO  TELEGRAPH  OR  WRITE- 

DIRECT  TO 

TYRAD  PICTURES  INC 

729  7XHAVE.         NEW  YORK  CITY 


A  2 -REEL  COIiEOy 
EVERY  MONTH 


PRODUCED  By 

JOHMMy  DOOLEV  FILM  COMEDIES  INC 

LONGACRE  BLOG.      NEW  YORK  ClTy 


A  2-REEL  COMEDV 
EVERY  MONTH 


ALBERT  E.  SMITH 

presents 

GLADYS  LESLIE 


'The  Midnight  Bride" 

From  the  Magazine  Story 

"The  Marriage  of  Little 
Jeanne  Sterling" 

By  Charles  Stokes  Wayne 
Directed  hy  William  J.  Humphrey 


Impulsive,  trusting,  but  unsophis- 
ticated Jeanne  Sterling  is  one  of 
the  most  lovable  characters  seen  on 
the  screen. 

Her  visit  to  New  York,  her  un- 
expected midnight  marriage  and 
the  harrowing  events  that  followed 
make  an  unusual  story. 

A  splendid  Vitagraph  picture, 
done  in  a  splendid  way. 


■ 
■ 


42 


THE   MOVING   PICTURE  WORLD 


January  3,  1920 


Pafh^  Review 

A  Film  Magazine—A  Famil}?  FaA)orite 

TKere  is  a  motion  picture  tKat  disarms  criticism.  It  is  not 
drama;  it  is  not  a  comed}?;  it  is  not  a  ne\\?s  film. 

^s^o  one  can  sa})  "I  didn't  like  tKe  story  in  tKat  picture;" 
nor  can  an3)one  say  "I  didn't  like  tKe  star." 

It  Kas  no  star  nor  storj);  it  needs  neitKer  tKe  one  nor  tKe 
otKer. 

It  is  a  film  magazine — tKe  PatKe  Review. 

Slox*?  Motion  Photograph})  has  made  a  sensation;  you  yourself  have  been 
impressed  with  the  pictures  of  the  galloping  horse,  moving  at  a  snail's 
pace,  e\)er9  muscle,  every  movement  clearly  revealed;  v^ith  the  record- 
breaking  sprinter  v?ho  seems  to  sv?im  across  the  tape,  and  other  such 
amazing  and  instructive  things. 

Pathe  first  presented  SIomO  Motion  Photography,  and  you'll  find  it  in 
the  Pathe  Review. 

Pathecolor  is  a  revelation  in  beauty.  Films  in  Pathecolor  show  the 
scenic  loveliness  of  the  earth's  wonder  spots,  in  natural  colors.  Pathecolor 
pictures  are  in  each  number  of  the  Pathe  Review. 

In  Pathe  Review  are  also  charming  and  instructive  nature  pictures,  taken 
by  well  known  naturalists;  pictures  revealing  the  secrets  of  science; 
pictures  making  clear  the  arts;  and  others  shov?ing  ancient,  mediaeval 
and  modern  dances  interpreted  by  some  of  the  most  famous  dancers  of 
the  v?orld,  staged  by  Julian  Ollendorf. 


EVERT  WEEK  AND  ALWAYS  INTERESTING;  FOR  YOUR  HOUSE! 


Dorit  cfet  a  divoi^ce  wnkil  uou  sec  ifiis  picture' 


I 


gUllllllllllltimniUlllllllllullllllllllnlllNIIIIIIIIIWIII/llll  IIIIIIIJIIIIJ  IIIIIIIIJI/IIIIIIIIJIII/IIIIMIUJIIIIIIIIIIIIIIIIMIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIB 


BIACKTOH 


MYHUSBANDil 
OTHiRWirE 

VITH  SYLVIA  BREAMER  AND  ROBERT  GORDON 


y<p^iA^ococ  oousjes  nrtaruj 
^1    1  a  mxaiciiTVCMxLaC  mi/x- 
LLp.    l/i  this.stcoaq  plc- 
ttLoe  a  sbcuqe.  fcuucociie  €ai£s 
oui  of  loMJZ  \ujchh  hoJT  huxs- 
bartd.  La  Eox/j2  wiiJx  onothizr 
rrum,  aruiiKjen  vx^hca  huzr  fbr- 
rmzr  hjasbartd  Ftos  rruxcoled 
ortatKjer  warruxa,  la  Eovoe  vwiiK 
him  ogxiia  !      It  s  a  flae  pix:- 
iucg  \JuiiK  a  big  tct£e.  yy/yy 

PcxxliiGed  and  dicGcbzd  buj 
J .  Sixtact  BioLcicbort. 


BntiiiritiiMrrrriiiitiMiMiriii 


iiiitiiirilMIMtfltlllllllMinMllllllllllliriiriMtMtllllltlMl 


BLANCHE  SWEET 

SCORES  IN  HARTE  STORY 
SAYS  THE  MOTION  PICTURE  NEWS 
JESSE  D.HAMPTON  presents 

BLANCHE 

SWEET 

FIGHTING 


ADAPTED  FROM  BRET  HARTE S 
FAMOUS  story/' CRESS 


YOU  CATCH  THE  GLAMOR  OF  THE 
EARLY  DAYS  OF  CALIFORNIA 
DAYS  0F'49.THESE  ARE  THE  SCENES 
CHARGED  AS  THEY  ARE  WITH  QUAINT 
HUMORAND  ATMOSPHERE,  PATHOS 
AND  POETRY,  THAT  EMBRACE  YOU 
AND  UFT  YOU  FROM  YOUR  ENVIRONMENT. 
BLANCHE  SWEET  IN  THE  TITLE  ROLE 
GIVES  AN  EXQUISITE  PERFORMANCE 
-ONE  THAT  IS  FILLED  WITH  CHARM 
AND  FEELING,  SHE  CAN  HUMANIZE 
A  BRET  HARTE  HEROINE  BETTER 
THAN  ANY  OTHER  ACTRESS  ON  THE  SCREEN 
HER  ABSENCE  FROM  THE  CAMERA 
UNTIL  RECENTLY  HAS  BROUGHT  DEPTH 
TO  HER  INTERPRETATIVE  ABILITY.  SHE 
MAKES  CRESSYAN  UNFORGETTABLE  FIGURE; 
A  SPLENDID  CAST  HAS  BEEN  ASSEMBLED 
TO  INTERPRET  THE  RENAINING  CHARACTERS" 
LAURENCE  REID  ir^ 

jVCo^ion  Picfare  Mews 


Distributors  ^ 


■  ■■■■■■■■■■■■■■■■■■■■  ■■■■■■■■■■■■■■■■■■■■■■■•■■taiiiiiBaiitaaaaaiaBaBiiigaa,^,aga,a,,g,a  ■■■■■■■■■■■■■■■■■  III 
•  ■■•■■taaaBtiBBBaBBBBBaaaBa«BaaaBaBaB«nBaaiiiaBiiiiiiiaB'iiBiaaBiiaaiai-'<iaBa-«B*aaBaaia>tBaBiaBiBaaaaaatiaaiii 

The  ne'w^spaper  acivertismg- 

RUTH  ROLAND'^ 

OF 


is  being  carried 
by  papers  with  a 
total  circulation 
of  18,250,900. 

The  territory 
covered  by  these 
papers  has  a 
population  of 
49,938,272.  Bill- 
boards  used 
cover  nearly  six 
million  more. 

One  half  of  the 
population  of 
the  United  States 
is  being  reached 
by  this  campaign 


campaign  now  beqan  on 

THE  ADVENTURES 


RUTH 


With  the  incompar- 
able combination  of 
a  box  office  star 
second  to  none,  the 
unequalled  reputa- 
tion  of  Pathe 
serials,  and  tre- 
mendous advert- 
ising "The  Adven- 
tures of  Ruth*'  is  the 
serial  for  your 
theatre. 

Produced 
Ruth  Roland  Serials  Inc 

Scenarios  hzi 
Gilson  Wlets 


Vciy  very  rarely  havexou  read 

Hobart  Tienle/ 

with  ^ohn 


sucK  reviews  as  these  on  the 

TToductioTt 

Old  Do 

(^mberland 


\       FEATURE  FILM  REVIEWS.  l' 

But  ( (  ; 


n  _  "0/1,, 


A  PictuieThat 
Belongs  InTlbur 
House  For  An 
Extended  Run 
On  Merit! 


^"THE  GAY  OLD  DOG"  IS  A  RARE  TREAT 


Hobart  Henley  Photoplay  in  Six  Parts-  Released  by  Pathe. 
Story  by  Edna  Farber.  Adapted  by  Mrs.  Sidney  Drew. 
Directed  by  Hobart  Henley.    Running  Time,  75  Minutes. 


cak 


verccn  and  hasn'l  InsI  a  'Irnp  of  the 
;in.il  hiimnr.  pathos  and  cnmpclljnc 
innnc^s.  Ilobarl  Hcnkv's  (hrtctiuii 
lie.  iiiulcrsianding  an<l  right  slraiglit 
lie  perfection  mark.  And  John  Cuni- 
■Tiirl — well,  he  ii  ihc  "gay  o\ii  dog." 
ill  love  hiin.  laugh  with  him  an<I 

A,:  ii.irr.iln  c  of  hiiniclv.  true,  simple 
ill-  111.  hirn  IS  noi  a  romantic  fipure, 
ni-A  givtn  to  homl'3'(ic  heroics  or 
-i-sliirts  ir  .Tthleiic,  He  is  drah  and 
,k  yel  more  of  a  hern  than 
A  ."ir>y  ten  yon  tan  think  of  rolled 
me.  It  shins  his  life,  ilrah  and  un- 
fiil  .ind  dedicated  t'l  his  three 
ly,  sclfi'h,  ol.l  maid  sislcrs  who  roh 

in  his  nlil  nRC  The  picture  ends 
ivlicrc  il  shnulrl.  revealing  poor  old 
iv  Dodd  alnne  and  heartsick  amid 
.ludv  trappings,  having  come  (o  the 
ration  that  he  an  old  man  and 
his  pathetic  altempts  lo  indulge  in 
of  his  youth  have  come  too 


In  a 


r  blllInK  on  Ihla  produe- 
it  l<i  out  of  the  ordlDary 


Magazt 


s  Tills  Btory  deals  with  eh.iraCters  true  lo 
p  ailverllsiDc  acrordlnRly.     In  all  artvtrtlBlni; 

Perber  that  appeared  In  Ihc  Melropolltao 
e  dlftlnrtlon  o(  beInK  one  of  the  bett  twenty 
ir  AHo  slalc  (hat  il  was  directed  b?  lli''>''>rt 
Sydney  Drew  Also  mepllon  the  (art  that 
lany  leRltlniale  Broadway  BiicceflBea,  has  the 


'  press  hook  I 


"^Tn^c'Cal  Old   \>0k"   v.n-   ..n^iM.ilh  a 

sti.ry  by  Edna  Ferhcr.  cmsidered  by 
many  the  best  thing  she  ever  did,  Mrs 
Sidney  Drew  made  the  adaptation  (or 


late, 

Th-re  is  delicious  hitmpr  in  "The  Csv 
Old  Dog"— there  is  an  unrelenting: 
truthfulness  about  it  that  will  make  your 
hciri  Titavv  as  lead.  It  will  make  you 
lairgh  a  lot  and  weep  a  few  discreet 
traf-s.  Il  15  life  condensed  lo  an  hour's 
enlerlninment  The  original  story  hai 
been  followed  scene  for  scene,  and  the 
cantons  are  in  F.dna  Fcrber's  own  in- 
imilabte  style  They  are  a  joy  to  read. 
The  v/hole  P'elure  show*  a  delighiful 
inielligencc,  for  no  one  attempted  toTm- 
pTOve  upon  the  original  author. 


Henley  and  adapted  I 
John  Cumberl.Tnd.  sts 
leadlnK  role  In  this  production 

Add  dlcnlly  lo  your  adverlisinc  Follow  out  the  InMruellona  eno- 
pature  by  sendlnB  out  a  calling  card 
Have  them  distributed  by  boya  from 
uu.,.  ...  .......  ^  -_1  ot  Ihe  ordinary  and  will  demand  at- 
tention Make  ua£  of  the  doK  Idea  wherever  possible.  Secure  Ihe  umBll 
BluR  cut  of  the  doB  and  Ihe  title  of  the  picture  from  your  Pathe  e«ho»Be 
and  make  u»e  ot  this  wherever  poBulhle.  If  you  do  not  adopt  the  calling 
card  Idea  and  want  to  nend  a  personal  letter  arrange  It  so  that  you  can 
use  this  cut 

GENERAL  ADVEnTISINO  Feature  this  production  as  an  eiccep- 
tiooal  human  life  story.  Slate  that  It  Is  oul  of  the  ordinary  Then 
mention.  In  all  newspaper  adverllfilng,  the  four  principal  Ideas  an  men- 
tioned above,  namely,  Ihe  director,  adaptor,  author  and  star,  Boo«t  these 
for  all  they  are  worth.  Take  as  much  newspaper  space  as  possible  and 
let  your  patrons  understand  that  this  carries  a  direct  appeal  to  the  better 
class  of  motion  olcture  audiences 

In  your  readme  niatipr  adopt  the  following  lines:  "His  youth  spoiled 
by  a  deathbed  promise— nagged  and  criticised  by  his  three  mature  sis- 
ters. It'  was  ao  wonder  that  when  riches  came  his  way  that  he  begiB 
trying  to  enjoy  youthful  pleasures  in  his  old  age  See  this  plcaslpR  little 
human  Interest  story  at  the    theatre  " 

Headlines  are  -Deathbed  Promise  Prevents  His  Marriage  and  Spoils 
His  Youth."  "Wlih  the  Realliatlon  of  His  Lost  Youth  Day  Old  Dog  As- 
serts His  Independence,"  "An  Excepllonal  Story  with  a  Deep  Human 

PAPER  AND  OTHER  HELPS  One  1-shcel,  two  3-sheels,  oti«  «■ 
sheet,  and  one  Z4-aheet     Colored  lobby  photos,  cuts,  mats,  stlllt. 

•  sheets,  and  press  book 


SAMUEL  GOLDWYN  11^^  tfiH^ 

MABEL  NORMAND 
PINTO 

WRITTEN  AND  DIRECTED  BY  VICTOR  SCHERTZINGER 


GOLDWYN  PICTVRES  CORPORATION 


jidorabie 


NORMAND 

and  hetu'ild-ci/ed  poiui  Tcqs 
ill  a  slxukliiiq  comcdij  cfllcir 
[J/iTk  a/id;7fnj,LmifdMa^^ 
asiiujlcj/  Ir  hiCMlo  is  the 
/ii/uiiest,  nioiicL/est  l^icture 
nilabi'tUcnmiid  lias  ever 
made.  fiock  /// 


SAMUEL  GOLDWYN 


MABEL  NORMAND 


GOLDWYN  PICTVRES  CORPORATION 


^  If  label  niprmands  devo- 
tedJolloiL'iiu]  udljaidyjii//it 
to  sec  licrinost  exciting  jjlc- 
tare.  9t  will  be  a  Oivia^Jri- 
^iimpli  "i/CLirs  and  Qoldwijfk 


IN   

PINTO 

WRITTEN  AND  DIRECTED  BY  VICTOR  SCHERTZINGER 


GOLDWYN  PICTVRES  CORPORATION 

SaMVIL  OOLPWTN 


QU  MABEL  NORMAND 

PICTURES 


^/HabchHornuind  is  rc- 
vgnijL'd  hi/  exiiihilcrs  as 
iVie  of  l/ic  selcclLjroufi  oj 
inoL  mq  fiiduiv,  '/W'/V/s. 
'^Jicr  comcdi/  iwucrdoL/s. 
.  Slie  ivinjis  l/iroiu/h  her  pic- 
lures  LL'iili  an  iina/fccled 
lU'diili/ lliai  is  as  unique 
as  il  Ls  de/ujhl/ul.  "fpinlo 
is  nj{ahc[  niLyinand  al 
liernwsl  bewilc/unq  hcsl. 


SAMUEL  GOLDWYN 


PRESENTS 


MABEL  NORMAND 
PINTO 

WRITTEN  AND  DIRECTED  BY  VICTOR  SCHERTZINGER 


I  i 


GOLDWYN  PICTVRES  CORPORATION 

SAMVtL  GOLDWITN  f^fJef 


GOLDWYN  PICTVRES  CORPORATION 


GOLDWYN  PICTVRES  CORPORATION 

SAMVEL  OOLDWTN  PrrttdM 


II 

4 


COMING  LIKF  AMHIRIWIND! 

C^lVill^j^ogers  is  tlu  SLviJkst 
comer  in  all  slardom . 

Screen  critics  everywhere 
proclaim  it -and.  what  is 
more  /mjlwfa/if  to  you,  so 
do  screen  audiences! 
"Qlh  tcr!^llh  ter  Svcry  where 
will  do  more  than  any  pic- 
ture he  has  yet  had  to  cstab^ 
lish  Iwn  firmly  as  ihc  most 
sin g u  larly  h u  morons  sta  r  ii i 
America. 


WATERWATER,EVERYWHERE 

B  V      W.      F^.  LEIGHTON 
DIRECTED  BY  CLARENCE  BADGER 


GOLDWYN  PICTVRES  CORPORATION 

&AMVEL  OOLDWYN  PnndtM 


OVHICH  WAS 
THE  REAL 


"dlisshe  h  lauglimg  shim 
mmng  hulteijly  of  wcalih 
a  nd  luxury  ?  Or  ims she 
the  hard  worker  of  hraivn 
and  nuL^ckwho  cast  aside 
money  and  ease  for  the  lot 
of  a  common  laborer 

great  book-a greater 
fjiclure ! 


FrUPERT  HUGHES' 

■  FAMOUSSTO  R  V 

[the  cup  of  fury 

GOLDWYN  PICTVRES  CORPORATION 


SAMUEL     GOLDWTIV    AND   REX   BEACH  PRESENT 


DIRECTED    BY    T.HAYES  HUNTEK 


■AMVmL  OOLDWTN  t 


January  3,  1920 


THE    MOVING    PICTURE  WORLD 


43 


ReadTheMI 


^-  y.  Sun,  Dec.  8th. 


„s  one  oi  g^Yi. 
"screen."      g^,„ing  Ma.l, 


„,„e  'Jubilo' 
"F-     ^r^^trribbon  for  ibe  ^veeU." 
''''      y.  reUirapK  ^ee-  8^^" 


N. 


•■'"'I  0'  igii.ai  CO,  4dicf 

produced  i„  the  last  '     "  ^''^'^  ^^'^^ 

a —  '°    -^aj'X  iiec.  14th 


«fiierous  applause."  '"esponded 

r-yhibitors'  Trad, 


responded  with 
Pcziew,  Dec.  20th. 


SAMUEL  GOLDWYN  PRESENTS 

WILL  ROGERS 

J  U  B"  I  L  O 

BT    BEN    AMES  WILLIAMS 

SCENAR.IO     BTT       ROBE1R.T    F  HILiIL. 

mRECTED  Bv  CLARENCE  BADGER 


GOLDWYN  PICTVRES  CORPORATION 

SAMVEL  OOLDWYN  PrrtidiM 


THE    MOVING    PICTURE    WORLD  January  3.  1920 


All  the  Cards 

To  the  self-styled  Executive  Committee 

of  the  so-called  Motion  Picture  Theatre  Owners  of  America: 


Let  us  have  facts. 

It  is  about  time  that  certain  facts  be  brought 
to  the  attention  of  the  Exhibitors  of  the  United 
States,  so  that  they  may  determine  how  best  to 
conserve  their  present  and  future  interests  in  se- 
curing a  just  revenue  from  the  use  of  their  screen 
for  industrial  and  advertising  purposes. 

That  Exhibitors  are  entitled  to  this  revenue  is 
now  imiversally  recognized. 

It  is  clearly  apparent  now,  for  reasons  that 
have  since  developed,  and  which  will  be  alluded 
to  hereafter,  that  the  delegation  from  the  New 
York  State  Exhibitors  League  to  the  St.  Louis 
Exhibitors  Convention,  attended  for  one  of  two 
reasons:  Either  to  gain  control  of  the  Motion 
Picture  Exhibitors  League  of  America,  so  that 
it  could  be  run  by  a  handful  of  men — or,  to  do 
everything  possible  to  break  up  the  League. 
Both  purposes  were  intended  to  serve  the  purely 
personal  ends  of  the  delegation. 

The  ensuing  controversy  has  been  well  aired 
in  the  trade  papers,  and  needs  no  further  com- 
ment here. 

Early  in  the  fall  the  writer,  feeling  that  it  was 
for  the  best  interests  of  the  Exhibitors  of  the 
United  States,  held  several  conferences  '  with 
Messrs.  Cohen,  Reilly  and  Berman,  in  the  hope 
that  all  differences  could  be  settled  and  that  one 
united  exhibitors'  organization  could  be  per- 
fected. 

He  realized  that  in  the  many  changes  now  tak- 
ing place  in  this  big  industry  that  such  an  or- 
ganization was  absolutely  necessary  if  exhibitors' 
interests  were  to  be  safeguarded. 

For  a  time  it  seemed  as  though  harmony  would 
prevail.  The  reason  it  did  not  being  the  insist- 
ance  of  Messrs.  Cohen,  Reilly  and  Berman  that 
the  chairman  of  our  Tax  Committee,  against 
whom  these  gentlemen  apparently  had  a  per- 
sonal grievance,  resign.  This  request  was  posi- 
tively refused.  A  compromise  was  made  to  allow 
Mr.  Berman  or  another  man  designated  by  said 
gentlemen  to  act  as  Secretary  of  the  Tax  Com- 
mittee and  such  an  agreement  was  very  nearly 
entered  into.  In  support  of  this  settlement  sev- 
eral conferences  were  held  by  them  in  connec- 
tion with  our  taxation  committee  prior  to  going 
to  Washington. 

During  these  conferences  the  question  of  the 
use  of  the  screen  for  national  advertising  came 


up.  This  was  important  because  we  had  already 
attempted  in  behalf  of  the  Motion  Picture  Ex- 
hibitors of  America  to  organize  a  "Motion  Pic- 
ture Lovers"  contest,  whereby  our  treasury 
would  be  greatly  assisted,  and  we  had  also  dis- 
cussed other  forms  of  national  advertising  that 
might  tend  to  serve  the  interests  of  all  exhibitors 
and  bring  a  very  necessary  revenue  into  the 
treasury  of  our  national  organization. 

Can  these  gentlemen  deny  that  they  were  very 
much  interested  in  national  advertising  as  affect- 
ing motion  picture  exhibitors  of  the  United 
States  or  that  they  were  even  more  interested 
as  to  just  where  they  would  personally  partici- 
pate in  the  revenue  from  same? 

Can  they  deny  that  a  suggestion  was  made 
to  perfect  an  arrangement  whereby  a  favored  few 
could  add  to  their  personal  gain  by  getting  cer- 
tain exclusive  contracts  for  national  advertising? 

Can  they  deny  that  the  writer  stated  that  in 
endeavoring  to  perform  the  duties  of  his  office 
as  president  of  the  Motion  Picture  Exhibitors  of 
America,  he  could  not  use  such  office  for  per- 
sonal gain,  and  that  whatever  could  be  arranged 
must  be  for  the  absolute  benefit  of  the  Motion 
Picture  Exhibitors  individually  and  for  the  treas- 
ury of  the  national  organization? 

Can  they  deny  that  from  that  time  on  there 
seemed  to  be  a  very  lukewarm  attitude  on  their 
part  in  the  matter  of  one  big  harmonious  exhibi- 
tors' movement,  or  that  one  or  two  further  at- 
tempts at  conference  to  perfect  such  harmony 
was  side-stepped? 

Can  they  deny  that  they  are  not  in  the  national 
motion  picture  advertising  development  for  per- 
sonal gain  and  that  the  best  interests,  so-called, 
of  the  motion  picture  exhibitors  of  America  is  sec- 
ondary to  them  in  this  unseemly  .squabble? 

Can  they  deny  that  the  opening  up  of  screens 
of  America  whereby  the  picture  theatre  owners 
will  receive  a  fair  revenue  for  the  use  of  their 
screens  from  the  Universal  Film  Manufacturing 
Company  and  later  as  they  make  similar  agree- 
ments, from  other  companies  that  are  in  a  posi- 
tion to  offer  such  services,  which  will  also  finance 
the  national  organization,  is  a  big  progressive 
step  forward? 

Can  they  deny  that  the  theatre  owner  is  not 
better  off  in  having  competition  for  his  screen 
advertising  than  he  is  to  have  the  same  controlled 


January  3,  1920 


THE    MOVING   PICTURE  WORLD 


45 


on  the  Table 


by  a  handful  of  men,  who  may  or  may  not  work 
to  his  (the  theatre  owner)  best  interest,  or  who 
may  or  may  not  work  entirely  for  their  own  per- 
sonal gain? 

The  cards  are  face  up.  We  are  clean  on  this  proposi- 
tion. We  are  not  looking  for  personal  gain  but  we 
do  want  the  screens  of  America  to  receive  the  re- 
muneration to  which  they  are  justly  entitled. 

What  has  this  handful  of  men  done  to  attempt  to 
tie  up  such  screen  advertising?  This  is  the  age  of 
competition.  Most  of  us  face  it  every  day  in  our  pic- 
ture business. 

What  have  you  self-elected  saviors  of  the  exhibitor 
got  to  offer  the  national  advertisers,  who  are  given 
credit  for  being  the  brightest  men  in  the  business 
world  ? 

What  have  you  to  offer  the  exhibitor? 

What  reputation  have  you  for  making  motion  pic- 
tures of  the  kind  and  character  that  the  public  virill 
pay  money  to  see? 

Are  you  incorporated — and  who  are  your  stock- 
holders? 

WHY  DO  YOU  PROPOSE  PERSONAL  CEN- 
SORSHIP WHEN  YOU,  ALONG  WITH  THE  EN- 
TIRE INDUSTRY  ARE  FIGHTING  EVERY  KIND 
OF  CENSORSHIP? 

Don't  you  know  it  would  take  you  many  months 
before  you  could  give  the  exhibitors  of  this  country 
any  kind  of  revenue,  even  though  you  were  organized 
to  produce  pictures  today? 

Are  you  prepared  to  lay  all  your  cards  on  the  table 
by  stating  whether  you  propose  to  produce  these  in- 
dustrial and  advertising  films,  and,  if  so,  by  what  kind 
of  contract,  and  who  will  finance  said  company  or 
companies,  and  who  would  get  the  profit? 

Who  is  paying  for  the  pages  of  advertising  that  you 
are  running  in  the  trade  papers,  and  the  postage  for 
sending  circular  matter  to  the  national  advertisers? 

Who  is  paying  for  the  traveling  expenses  of  your 
representatives  who  you  say  you  are  sending  all  over 
the  country? 

Who  is  paying  for  your  ads  in  Printers'  Ink,  which 
are  written  for  the  purpose  of  telling  the  national 
advertiser  that  you  can  deliver  to  him  the  screens  of 
the  country,  when,  on  the  other  hand,  in  the  trade 
papers  you  tell  the  exhibitors  it  is  bad  business  to  al- 
low advertising  on  the  screen? 

How  does  it  come  that  in  Printers'  Ink,  a  trade  paper 
which  the  advertising  man  is  in  the  habit  of  reading, 
you  call  your  organization  the  Motion  Picture  Theatre 
Owners  of  America,  and  in  the  Moving  Picture  World 
you  call  your  organization  The  Committee  Organized 
for  the  Protection  of  the  Screen? 


Can  you  deny  tlfat  to  make  good  your  bluff  you  have 
called  on  the  leading  industrial  producers  for  films  to 
distribute — and  that  you  have  been  turned  down  in 
every  instance? 

Had  you  first  consulted  the  exhibitors  of  the  coun- 
try and  had  their  permission  to  do  so,  as  you  claim 
industrial  motion  picture  companies  should  have  done 
in  the  past? 

What  did  you  have  in  mind  when  you  started  your 
trade  paper  campaign  asking  the  exhibitors  of  the 
country  not  to  sign  a  contract  with  any  film  company 
until  they  had  first  seen  you? 

Do  you  mean  to  tell  me  or  the  members  of  the 
Motion  Picture  Exhibitors  of  America,  Inc.,  that  after 
you  have  censored  an  industrial  or  educational  pic- 
ture which  you  have  guaranteed  distribution  to  the 
advertiser,  that  you  will  be  pledged  not  only  to  run 
that  picture  on  my  screen  but  on  every  other  screen 
of  the  country. 

Are  you  not  "putting  a  mortgage  on  a  piece  of 
property  to  which  you  have  no  title"? 

What  prompted  you  to  reproduce  in  Printers'  Ink 
newspaper  clippings  which  misquoted  Mr.  Tim  Thrift 
regarding  the  value  of  screen  advertising,  and  which 
Mr.  Thrift  had  already  asked  the  newspapers  to  re- 
tract? 

If  you  did  not  know  that  as  Chairman  of  the  Film 
Committee  of  the  Association  of  National  Advertisers, 
Mr.  Thrift  has  heartily  endorsed  the  screen  medium; 
if  you  are  no  closer  than  this  indicates  to  the  develop- 
ment and  progress  of  industrial  picture  production, 
how  can  you  safeguard  the  interests  of  the  exhibitors 
of  America? 

What  pictures  -have  you  or  your  backers  ever  pro- 
duced or  distributed  that  qualifies  you  to  speak  on 
the  subject,  either  to  advertisers  in  Printers*  Ink,  or 
to  the  exhibitors  in  the  trade  press? 

Knowing  as  you  must  that  the  Motion  Picture  Ex- 
hibitors of  America,  Inc.,  arrangement  with  the  Uni- 
versal has  never  been  advertised  as  exclusive,  why  do 
you  distort  the  facts  and  what  is  your  object  in  your 
holier-than-thou  pose? 

Why  do  you  not  come  clean,  and  disclose  your  real 
purpose,  your  backers  and  their  object? 

Industrial  pictures  are  here  to  stay.  The  Motion 
Picture  Exhibitors  of  America,  Inc.,  has  officially  rec- 
ognized the  fact.  Having  made  the  first  great  for- 
ward step  toward  an  open  screen  and  the  protection 
of  theatre  owners;  having  made  public  the  details  of 
this  step,  including  the  name  of  the  first  producer  to 
recognize  the  exhibitors  rights,  as  president  of  the 
Motion  Picture  Exhibitors  of  America,  Inc.,  I  demand 
that  you  too  lay  your  cards  on  the  table,  and  let  the 
exhibitors  and  the  advertisers  pass  judgment. 


ALFRED  S.  BLACK,  President 

Motion  Picture  Exhibitors  of  America,  Inc. 

64  BROADWAY,  BOSTON,  MASS. 

Frank  Rembusch  of  Indiana,  Secretary 
Ernest  Horstman  of  Massachusetts,  Treasurer 


VICE  PRESIDENTS 


Marcus  Loew  of  New  York 
P.  J.  Schaefer  of  Illinois 


Harry  Nolan  of  Colorado 
Jake  Wells  of  Virginia 


Booked  by  Leaders  from  Coast  to  Coast 
For  Entire  Week  January  5th 

CAPITOL  THEATRE,  New  York  City 

Largest  in  the  World 


B.  F.  KEITH'S  THEATRE,  Washington,  D.  C. 

Largest  and  Finest  Circuit 

CALIFORNIA  THEATRE,  San  Francisco,  Cal. 

Eugene  H.  Roths'  Most  Beautiful  Theatre 

EVERY  HOUR  BRINGS  MORE  BOOKINGS  BY  WIRE 

C.  B.  PRICE  CO.,  Inc. 

TIMES  BLDG.,  NEW  YORK  CITY 


January  3,  1920 


THE   MOVING   PICTURE   WORLD  47 

INDORSED  BY 

COMMANDER  FOOTE,  U.  S.  N. 


STATE 
RIGHT 
BUYERS 

have  you 
secured 

your  territory? 


Positively  the  greatest  picture  of  the 
age — a  motion  picture  of  the  actual 
sinkings  at  sea  of  American  boats  by 
the  most  active  submarine  belonging 
to  the  German  Navy. 


All  rights  to  this  picture  NOW  con- 
trolled by  us.  The  greatest  opportu- 
nity of  the  year  for  a  clean-up  for 
state  right  distributors  everywhere. 
Act  quickly. 


C.  B.  PRICE  CO.,  Inc. 

TIMES  BLDG.,  NEW  YORK  CITY 


wifk  Muriel  OsfricKe 


The  production  and  presentation  of  "THE  SACRED  FLAME"  brings  to  the  screen  one  of  the 
finest  human  interest  dramas  of  the  present  season.  It's  precisely  ihe  type  of  picture  that  means 
capacity  to  every  class  of  theatre,  with  ever  increasing  crowds  as  the  mouth  to- mouth  advertising  is 
spread  by  delighted  patrons.  With  the  brilliant  stage  star  EMILY  STEVENS  supported  by  a 
chosen  cast  including  Muriel  Osiriche,  "THE  SACRED  FLAME"  promises  sure  fire  returns  to 
exhibitors  everywhere. 

WriUen  and  Directed  by 

ABKAHAM  S.  SCHOMEK 

— whose  past  success  includes  such  big  box  oflice  attractions  of  screen  and  stage  as — "Ruling  Passions" 
—  Today"  — "The  Yellow  Passport" — "The  Inner  Man"  and  many  others,  a  blanket  guarantee  for 
the  box  office  success  of  "THE  SACKED  FLAME." 

Northern  Neic  Jersey  and  New  York  State  Rights  for  "THE  SACRED 
FLAME"  have  been  purchased  by  Mr.  Sam  Zicrler,  of  the  Common- 
icealth  I'icture.i,  Inc.,  1600  Broadway,  New  York.  Watch  Jor  further 
ininouncements. 

Schomer-Koss  Productions,  Inc. 

E.  S.  Manheimer,  General  Manager 
126  W.  46th  Street,  New  York  City 


January  3,  1920  THE    MOVING    PICTURE  WORLD 


EXCELLENCE 

//INDEPENDENT 
PRODUCTIONS 


P'ONEEB   Ci^  . 


THE  GIRL  FROM '^I^Sf«0«f 
^  NOWHERE  ..,cosM5%JiL^''^ON 

^1 


The 

"Facts    and    Follies"  Seriea 


The  Most  Distinct  and  Unique 
Novelty  in  the  Field  of 
Short  Subjects 


Every  Woman  a  Venus 


One  Heel  a  Week  ~52  a  Year 


Slime  Trrrilories  slill  open  on  these  Pioneer  AttracI ion- 
EXHIBITORS — For  ml]  featurei  gel  In  touch  irllii  yotlr  Local  Plonet-r  Distributer. 


Pioneer  Exchange 
130  West  JUtli  Street 
New  York  Clly 
Pioneer  Exchange 
S3  Elizabeth  Street  East 

Detroit.  Mich. 
Greater  Start  Production! 
716  Consuinera  Building 
Chicago.  III. 
M.  &  R.  Exchange 
730  South  Ollie  Street 
Lot  Angelea.  Cal. 


Screenart  PIcturet 
U'ashiDgtoD.  D.  C. 
Pioneer  Exchange 
H5  Franklio  Street 
liuffalo.  N.  y. 
Equity  Olttrlbuting  Co. 
403  Darlt  Street 
I'ortlttad.  Ore. 
Matlerplece  Film  Attractlont 
liiS  Vine  Street 
ruiladelphla.  Pa 


Pioneer  Exchanyt 
812  Pros[XK-t  Arenue 
Cleveland.  O. 
Eastern  Ftature  Film  Co. 
57  Churrli  St  rest 
Boston.  Maaa. 
Criterion  Film  Sfnrlei 
07  Walton  Sintt 
Allinlt.  Ga 
M.  &  R.  Exchange 

107  Goldtn  Gale  Aveuua 
San  Fraudti-o.  Cal 


PIONEER  FILM  CORPORATION.  130  West  481h  Street,  New  York 


PIONEER  FILM  CORPORATE 

13IQ  W.  4-6  flx.  gTREEvT      -  NEW  YORK  C] 


January  3,  1920 


TH.E   MOVING   PICTURE  WORLD 


53 


E.  K.  LINCOLN 


THE   MOVING   PICTURE  WORLD 


January  3,  1920 


Henry  Lehrman's 

first  First  National 

Attraction  is  called  ''A 

Twilight  Baby'' — it's  a  "howl- 
ing success." 

Introduce  the 

Lehrman  infant  at 

your  theatre  and  the 

public  will   pay  tribute  in 
laughs  and  lucre. 

One  Thing  More — Rothacker  Prints! 


There  are  reasons- 
Come  and  see  them. 


January  3,  1920 


THE   MOVING   PICTURE  WORLD 


55 


MOmGHCTURE 
WORID 

Founded  by  J.P.Chalmers  in  1907 


The  Wideawake  Ones  Will  Read- 


.Page  6i 


Wtll  THE  Red  Menace  Endure?  •  • '  ^  Americanization  plans 

NO.  if  peat  r.''°^^Sirg"'ll- -  P-^^^^ 


of 
our 

Secretary  of  Interior  Franklm 
Washington  correspondent.   ^^^^ 

$1,000,000  Sale  of  Simplexes    .p;^^^;;,,' Machine  Company  makes  record  nego- 

lattWS^sSlact"^  ^  ^^^^ 


A  New  Year's  Gift  from  Los  Angeles 


The  West  Coast  sends  our 
numbering  thirty-one  pages. 


readers  its  greetmgs  m 


the  form  of  a  special  section, 


Page  63 
and 


A  NEW  STAR  RISES  m  THE  , ' ^^ing ^  Pi  ture  World,  turns  astronomer 

^tli^X^'^  i°n'Mntro.s^..S.o„.  a  Woman  T.i 


What  Is  A  Hundred  Percenter? . . .    ■  ■  -  —    ' ' ' ' 


From  "Smiling  Jimmy" 


Educational  and  ^on-Theatrical  News^^  • -^^  •  ^-^^^^^ 
You  can't  overlook  the  educational  J  art  Y 


 Page  129 

Here's  Margaret  L 


MacDon^M's  department  for  you  aga.n^   ^^^^^^ 

his'  personel  letter  to  Epes  W. 

..S;erti:;n7for"E^W'''"-"'''^"'- 


WHAT  RUEENER  Savs  Is  Worth  ,r  ^„:or.^         to  Epes  W.  Sargent. 

That  applies  always,  and  — 


our 


Buyers'  Index 
Page  168 


Still  Another  Issue  of  Features 


January  3,  1920 


THE    MOVING    PICTURE  WORLD 


57 


MOVING  PKTUIi^ 
WOJiLD 

Founded  by  J.P.ChaImers  in  1907 

■aUrad  at  the  General  Pest  Offloe,  New  York  City,  as  Second  Class  Matter. 
Published  Weekly  by  the 

Chalmers  publishing  Company 

S16  FIFTH  AVENUE,  AT  43D  STREET,  NEW  YORK  CITY 

(Telephone,  Murray  Hill,  1610,  1611,  1612,  1613) 


J.  P.  Chalmers,  Sr  President 

J.  F.  Chalmers  Vice-President  and  General  Manager 

E.  J.  Chalmers  Secretary  and  Treasurer 

James  L.  Hoff  Assistant  General  Manager 

George  Blaisdell   Editor 

A.  MacArthur,  Jr  Advertising  Manager 


The  offloe  ot  the  company  Is  the  address  of  the  offlcsrs. 
OHICAOO  OFnCE — Suite  917-610  Schiller  Baildlns,  64  West  Randolph 

St.,  Ohloaso,  111.    Telephone,  Central  6099. 
PACIFIC  COAST  OFFICE)— fllO-611  Wright  A  Callender  Building,  Los 

Angeles,  Cal.   Telephone,  Broadway  4649.   O.  P.  Harleman.  Business 

RepresnitattTe. 


SUBSCRIPTION  RATES 

United  States,  Cuba,  Mexico,  Hawaii,  Porto 

Rico  and  Philippine  Islands  $3.00  par  year 

Canada    3,50  per  year 

Foreign  Countries  (Postpaid)    $4.00  per  year 

Changes  of  address  should  give  both  old  and  new  addresses  In  full 
aad  be  clearly  written.    Two  weeks'  time  should  be  allowed  for  change. 


ADVERTISING  RATES 

Classified  Advertising — 3  cents  a  word  for  Help  or  Positions 
Wanted,  minimum  SO  cents ;  5  cents  a  word  for  all  commer- 
cial ads.,  minimum  $1. 

Display  Advertising  Rates  made  known  on  application. 


NOTB — Address  all  correspondenoe,  remittances  and  subscriptions  to 
MOVING  PICTURE  WORLD.  616  Fifth  Avenue,  at  Forty-third  Street, 
New  York,  and  not  to  individuals. 


CINa-MDNDIAL,  the  monthly  Spanish  edition  of  the  Moving  Plo- 
tare  World,  Is  published  at  516  Fifth  Avenue  by  the  Chalmers  PnblMi- 
Ing  Company.  It  reaches  the  South  American  and  Spanish-speaking 
market.    Yearly  subscription,  f2.    Advertising  rates  on  applieatlon. 


Saturday,  January  3,  1920 

A   Summons   and  an 
Opportunity 

THE  United  States  Government,  in  the  person  of 
Secretary  of  the  Interior  Franklin  K.  Lane,  has 
issued  a  clarion  call  to  the  motion  picture  indus- 
try— a  summons  to  aid  Uncle  Sam  in  his  work  of 
Americanization.  It  is  not  the  first  time  the  nation 
has  sought  the  assistance  of  the  screen,  but  in  the 
opinion  of  men  qualified  to  speak  with  full  knowledge 
the  present  emergency  is  not  second  in  gravity  even 
to  that  obtaining  during  the  war. 

Already  the  call  has  been  answered.  The  industry 
will  respond  to  the  summons  —  respond  with  all  the 
enthusiasm  and  all  the  moral  and  material  forces 
which  it  controls.  It  would  have  done  so  in  any  event, 
but  it  will  do  so  with  all  the  greater  energy  by  reason 
of  the  hearty  compliments  showered  on  the  industry 
in  the  persons  of  the  motion  picture  men  summoned 
to  Washington  for  conference  December  17. 

Here  is  what  was  said  by  Vice-President  Marshall, 
sneaking  at  the  luncheon  following  the  conference  in 
the  office  of  .Secretary  Lane:  "Nn  single  industry  in 
America  did  so  much  to  arouse  the  zeal,  the  fervor 


and  the  patriotism  of  the  country  as  did  the  motion 
picture  industry  of  America.  Your  loyalty  and  devo- 
tion and  your  sacrifices  to  your  government  enabled 
it  to  come  out  of  the  war  victorious  in  its  purposes. 
It  came  out  finding  itself  and  you  finding  yourselves 
faced  with  the  problem  that  is  to  my  mind  fully  as 
important  as  the  winning  of  the  war  —  that  is,  the 
importance  of  winning  America  for  Americans." 

Another  compliment  to  the  visiting  film  men  was 
that  indicated  by  the  100  per  cent,  attendance  of  the 
Education  Committees  of  the  Senate  and  House  at  the 
Capitol  in  the  evening.  No  greater  praise  than  that 
uttered  by  Secretary  Lane  to  the  committeemen  could 
be  bestowed  on  any  trade. 

In  saying  that  the  visitors  will  do  for  the  people  of 
the  country  what  they  are  unable  to  do  for  themselves 
and  what  no  other  single  influence  in  the  United  States 
can  do  the  secretary  placed  upon  the  shoulders  of  the 
men  and  women  in  the  motion  picture  business  added 
responsibilities,  among  these  the  duty  of  maintaining 
in  undiminished  form  the  good  opinion  of  the  govern- 
ment representatives. 

Mr.  Brady,  the  president  of  the  National  Associa- 
tion, and  an  advisory  member  of  the  directing  com- 
mittee, composed  of  Messrs.  Lane,  Selznick,  Zukor, 
Crandall  and  Pullman,  addressing  a  gathering  of  trade 
paper  editors  on  his  return  from  Washington,  declared 
this  was  the  time  for  harmony  in  all  branches  of  the 
business ;  that  large  service  was  required  and  large 
service  should  be  returned. 

Let  us  hope  it  will  be  returned. 

 O  

Catering  to  Industry's 
Backbone 

THAT  many  distributors  and  producers  have 
centered  their  activities  on  the  large  picture 
houses  in  the  more  populous  cities  is  a  fact  well 
known.  Sam  E.  Morris,  in  his  timely  article  in  last 
week's  issue,  expresses  the  view  that  this  policy  has 
been  a  monumental  mistake.  He  points  out  that  his 
company  will  in  1920  make  a  drive  on  the  small  towns. 
Backing  up  that  position  Mr.  Morris  quotes  statistics 
to  the  efTect  that  17  per  cent,  of  the  distributors' 
revenue  comes  from  large  theatres  and  that  the 
remainder  of  the  field  is  left  to  chance. 

If  the  figures  quoted  are  accurate  —  and  certainly 
they  "sound"  that  way — there  will  be  no  disposition 
on  the  part  of  any  one  seriously  to  take  issue  with  Mr. 
Morris.  If  the  "velvet"  in  distribution  comes  from 
the  smaller  houses  there  is  every  reason  why  par- 
ticular attention  should  be  paid  to  the  welfare  of  the 
small-town  theatre  manager.  The  smaller  the  house 
the  larger  are  the  problems  of  the  manager — and  the 
more  aid  that  can  be  given  to  this  backbone  of  the 
industry  the  better  of¥  will  the  industry  be. 

 O  

Matter  for  Regret 

THE  controversy  over  screen  advertising  now 
raging  between  representatives  of  the  Motion 
Picture  Exhibitors  of  America,  Inc.,  and  the 
Motion  Picture  Theatre  Owners  of  America- is  to  be 
deplored.  It  is  neither  dignified  nor  profitable  for  the 
respective  factions  or  for  the  industry.  There  is  an 
abundance  of  constructive  work  to  he  done,  and  it 
rinnot  he  pccomn'ishcd  if  two  imnortant  exhibitor 
eroiir^';  p'-e  nt  lotrgerhends.   They  should  get  together. 


58 


THE   MOVING  PICTURE  WORLD 


January  3,  1920 

WIDE-AWAKE  NEWS 


Neva  Gerber 

To  play  opposite  Ben  Wilson  in  Hallmark's 
latest  serial,  "The  Screaming  Shadow." 


Buffalo  Allows  Soloists 

at  Sunday  Picture  Shows 

BUFFALO  exhibitors  have  been  as- 
sured that  they  are  not  infring- 
ing on  the  law  by  offering  vocal  or 
instrumental  soloists  as  part  of  their 
Sunday  motion  picture  programs.  Re- 
cently Shea's  Hippodrome,  Shea's  Court 
street  vaudeville  house  and  other  down- 
town houses  introduced  soloists  in  con- 
nection with  their  Sunday  motion  pic- 
ture bills  and  it  seems  that  complaints 
began  to  arrive  at  the  mayor's  office 
from  private  citizens  and  managers  of 
the  legitimate  houses,  protesting  against 
the  practice. 

On  Saturday  morning,  December  20,  a 
delegation  of  exhibitors  headed  by  Ira 
M.  Mosher,  president  of  the  Buffalo 
Theatrical  Managers  association,  and 
Harold  B.  Franklin,  a  director  of  the 
association,  personally  visited  Mayor 
George  S.  Buck  to  discuss  the  proposi- 
tion. Mayor  Buck  said  he  saw  nothing 
in  the  law  as  it  now  stands,  which 
made  it  illegal  or  improper  for  a  mov- 
ing picture  house  to  allow  a  soloist  to 
give  instrumental  or  vocal  selections  as 
part  of  the  program.  This  holds  true 
even  if  the  performers  appear  later  in 
the  week  in  vaudeville  performances, 
assuming  that  their  Sunday  appearances 
are  in  business  or  evening  clothes. 

The  mayor  made  it  clear,  however, 
that  dancing  or  acrobatic  acts,  or  any- 
thing bordering  on  a  vaudeville  per- 
formance, would  be  m  violation  of  the 
statute.  The  exhibitors  said  they  wanted 
first-hand  information  and  because  of 
that  called  personally  on  the  mayor. 
They  wanted  to  do  nothing  that  would 
conflict  with   the  law. 


Maryland  Will  Consider 

Screen  Advertising  Evil 

THE  action  that  the  New  York 
State  Exhibitors'  League  is  taking 
relative  to  the  advertising  that  is 
appearing  in  some  of  the  current  moving 
picture  productions,  and  which  is  shown 
at  the  various  theatres  and  from  which 
the  exhibitors  derive  no  revenue,  was 
the  subject  of  a  discussion  that  took 
place  on  Tuesday  night,  December  16, 


when  Samuel  Bernan,  executive  secre- 
tary of  the  New  York  league,  visited 
Baltimore. 

Mr.  Bernan  met  Thomas  D.  Goldberg, 
second  vice-president  of  the  Maryland 
league.  Secretary  W.  E.  Stumpf,  and 
Julius  Goodman,  a  member  of  the  board 
of  directors.  He  left  sample  contracts 
such  as  the  New  York  league  is  now 
proposing  to  use.  It  has  been  decided 
by  the  officers  of  the  Maryland  league 
that  a  special  meeting  will  be  called  for 
the  second  week  in  January  to  decide 
what  action  will  be  taken  on  the  matter. 


Winnipeg  Uplifters  Would 
Purify  Films  Shown  in  City 

THE  City  of  Winnipeg,  in  Western 
Canada,  has  become  "blessed"  with 
a  new  form  of  social  uplifters  who 
have  for  their  object  the  purification  of 
moving  pictures  and  who  desire  to  bring 
the  public  and  film  producers  "into 
harmony."  These  self-selected  reform- 
ers have  organized  a  self-selected  com- 
mittee of  twelve  to  censor  moving  pic- 
tures and  they  promise  to  do  a  lot  of 
hard  work  free  of  charge.  They  have 
decided  to  study  all  moving  pictures 
brought  into  Winnipeg  and  to  prepare 
lists  of  acceptable  features  for  posting 
in  local  schools,  libraries,  churches  and 
other  places. 

"We  recognize  that  destructive  critic- 
ism is  both  useless  and  harmful,"  de- 
clared Mrs.  Claude  Nash,  one  of  the 
members  of  the  committee,  "and  none 
of  us  has  the  idea  that  the  moving  pic- 
ture theatre  is  an  education  centre." 

This  committee  has  made  a  selection 
of  pictures  which  are  being  shown  at 
neighborhood  theatres. 

The  committee  is  composed  of  nine 
women,  all  of  whom  are  married  with 
one  exception,  and  three  men.  One  of 
the  latter  is  Judge  D.  W.  McKerchar, 
one  of  the  local  judiciary. 


Mary  Pickford's  Attorney 
Answers  Alleged  Interview 

THE  Exhibitors'  Trade  Review, 
dated  December  27,  carried  what 
purported  to  be  an  exclusive  inter- 
view with  Adolph  Zukor,  of  the  Famous 
Players-Lasky  Corporation.  Among 
other  things,  Mr.  Zukor  was  credited 
with  saying  "that  while  he  personally 
has  no  plans  in  which  Miss  Pickford  is 
interested,  he  would  not  say  definitely 
that  the  officials  in  the  production  de- 
partment have  not  in  mind  some  sort  of 
a  plan  to  star  her." 

Dennis  F.  O'Brien,  attorney  for  Miss 
Pickford,  when  asked  for  a  comment 
on  Mr.  Zukor's  statement,  said,  in  a 
statement  issued  by  Hiram  Abrams :  "I 
can  only  assume  that  Mr.  Zukor  has 
been  misquoted.  Miss  Pickford  has  ab- 
solutely no  plans  beyond  her  present 
arrangement  for  the  release  of  her  pro- 
ductions through  United  Artists'  Cor- 
poration. Her  arrangement  with  United 
.•\rtists'  Corporation  is  for  a  period  of 
three  years  and  during  that  period  Miss 
Pickford's  time  and  attention  will  be 
given  to  the  making  of  productions  for 
release  solely  and  exclusively  through 
United  Artists'  Corporation,  for  exhibi- 
tion in  motion  picture  theatres. 


"I  can  say  for  her  that  she  is  hap- 
pier than  she  ever  has  been  before,  so 
far  as  her  business  arrangements  are 
concerned,  and  her  whole  thought  is  to 
make  the  kind  of  pictures  the  public 
wants  to  see  her  in.  She  believes  that 
she  has  now  completed,  as  her  first  re- 
lease for  United  Artists'  Corporation, 
the  finest  picture  of  her  career,  and  she 
is  ready  to  leave  the  judgment  of  this 
to  her  admirers. 

"She  is  making  pictures  absolutely  in- 
dependently and  all  pictures  that  she 
makes  during  the  next  three  years  will 
be  released  through  United  Artists'  Cor- 
poration. No  other  producing  or  dis- 
tributing organization  enters  in  Miss 
Pickford's  plans  in  even  the  remotest 
way. " 


Theatres  Come  Out  Ahead  in 
Battle  with  Buffalo  Papers 

THE  threatened  war  over  theatre 
advertising  in  the  Buffalo  news- 
papers has  been  averted  and  all 
is  once  more  serene,  with  the  theatres 
the  chief  beneficiaries. 

The  casus  belli  was  the  announcement 
from  the  "Courier-Enquirer,"  on  top  of 
new  set  of  rules  put  down  without  con- 
sulting the  theatre  managers  and  that 
free  reading  notices  would  be  held 
down  to  a  minimum. 

The  "Express,"  the  rival  morning 
paper,  stepped  into  the  field  at  this  op- 
portune moment  to  corral  the  theatre 
advertising.  Its  representatives  prom- 
ised the  theatre  men  a  page  devoted 
to  show  houses  on  which  the  theatres 
would  be  given  free  reading  notices, 
inch  for  inch,  for  the  amount  of  ad- 
vertising carried. 

The  proposal  looked  good,  and  at  any 
rate.it  offered  the  theatre  men  an  op- 
portune shot  reply  to  the  "Courier- 
Enquirer"  and  it  was  accepted.  As  a 
result  the  daily  theatre  advertising  in 
the  "Express"  jumped  from  216  inches 
in  the  first  week  of  November  to  about 
300  inches  with  the  first  appearance 
of  the  daily  theatre  page. 

This  week  the  "Courier-Enquirer" 
made  peace  with  the  theatres  and 
things  have  gone  back  to  a  peace  time 
basis,  the  "Express"  for  the  second  week 
of  December  carrying  248  inches  in  the 
daily,  a  slight  gain  that  was  offset  by 
an  equivalent  decrease  in  the  Sunday 
display.  The  inch-for-inch  agreement 
still  holds,  however,  and  during  the  sec- 
ond week  of  December  there  was  a 
gain  for  the  theatres  in  the  "Express" 
of  271  inches  in  free  reading  notices, 
exclusive  of  reviews,  v.'ith  no  additional 
cost  for  advertising. 


F.  &  R.  Affiliate  with  Loew. 

.Affiliation  with  Marcus  Loew  has  been 
confirmed  by  Finkelstein  &  Ruben,  of 
.Minneapolis.  The  affiliation,  which  will 
take  place  January  1.  will  be  to  replace 
attractions  offered  by  the  Western  Man- 
agers' Association,  controlled  by  the 
Orpheum  Theatre  interests. 

The  Loew  attractions  will  be  placed 
in  the  New  Palace  and  New  Grand  at 
Minneapolis;  the  New  Palace  at  St. 
Paul,  and  the  New  Palace  and  New 
Grand  at  Duluth.  The  policy  of  run- 
ning a  strong  serial  in  connection  with 
the  vaudeville  will  be  maintained. 


January  3,  1920 


THE    MOVING   PICTURE  WORLD 


59 


OF  AN  ALERT  FIELD 


HDiniiiiiiiiHiMiiiiiiiiiiiirinHiiiiiiriiniiiHiiiiiiiiiiiiiiiiiiiiiiiiiitiiiitimiiiiiiiiitiiiniiii 


Exhibitors  Will  Fight 

License  Fee  Increase 

POSTPONEMENT  until  after  Janu- 
ary 1  of  action  on  the  proposed  in- 
crease in  picture  house  license  fees 
in  Minneapolis,  has  been  ordered  by 
the  legislative  committee  of  the  city 
council.  The  action  was  to  give  the 
motion  picture  and  other  theatremen 
sufficient  time  to  compile  data  showing 
the  effect  of  the  proposed  increase. 

The  ordinance,  which  was  introduced 
November  26  by  Alderman  C.  H.  Ruds- 
ill,  Socialist,  provided  for  increases  in 
license  fees  ranging  from  100  per  cent, 
on  suburban  theatres  to  more  than  1,100 
per  cent,  on  downtown  houses.  It  was 
avowedly  for  the  purpose  of  raising 
revenue  to  replace  saloon  licenses,  re- 
gardless of  the  effect  on  picture 
theatres. 

Tiie  motion  picture  men,  after  much 
discussion,  were  prepared  to  offer  to 
submit  to  a  100  per  cent,  flat  increase 
in  fees.  Now,  they  declare,  they  will 
fight  any  attempted  raise  in  fees. 


Sam  Spedon's  Son-in-Law 
Killed  in  Motor  Accident 

IT  was  a  sad  Christmas  at  the  home 
of  Sam  Spedon,  in  Ridgewood,  N.  J., 
made  so  by  an  accident  that  resulted 
in  the  death  of  his  son-in-law,  Herbert 
Titlar,  and  the  serious  injury  of  Mr. 
Spedon's  daughter,  Bessie.  Mrs.  Titlar 
miraculously  escaped  death  in  the  crash 
that  killed  her  husband. 

The  Titlars  were  motoring  from  their 
home  in  Ossining  to  Ridgewood,  their 
automobile  loaded  with  presents  for  the 
Spedon  family's  Christmas  tree.  On 
Broadway  Hill,  Dobbs  Ferry,  a  motor- 
truck driven  by  Christopher  Letzler,  of 
Albany,  became  unmanageable  and 
struck  the  Titlar  car,  which  Mrs.  Titlar 
was  driving. 

The  touring  car  was  badly  smashed, 
Mrs.  Titlar  was  rendered  unconscious 
and  husband  and  wife  were  hurried  to 
the  hospital  suffering.  Mr.  Titlar's  skull 
was  fractured  and  he  died  within  a  short 
time.  Mr.  Titlar  was  in  the  automobile 
business  in  Ossining. 

Samuel  Byerley  to  Manage 
New  Annapolis  Playhouse 

THE  Circle  Playhouse,  Inc.,  which  is 
now  under  construction  in  Annap- 
olis, Md.,  is  to  be  a  very  high-class 
theatre  if  the  plans  are  carried  out 
as  planned.  The  land  and  building  will 
cost  about  $75,000.  The  structure  is  be- 
ing built  from  the  designs  of  Henry  P. 
Hopkins,  architect. 

The  officers  of  the  company  include 
Samuel  Byerley,  president;  Dr.  J.  Oliver 
Purvis,  vice-president;  James  A.  Welch, 
secretary,  and  J.  Newton  Gilbert,  treas- 
urer. Mr.  Byerley  will  be  the  manager 
of  the  playhouse.  Both  Mr.  Byerley 
and  Mr.  Welch  were  in  Baltimore  re- 
cently, visiting  the  exchanges  here. 

This  theatre  has  a  fine  Ic ration  oppo- 
site the  State  House  in  Annapolis.  It  is 
built  of  bric'<  and  tile  on  Colonial  lines 
and  measures  5.3  by  102  feet.  The  seat- 
ing capacity  will  be  1,000.  There  will  be 
a  balcony  with  mezzanine  boxes  and  the 
latter    will    be    equipped    with  wicker 


chairs.  The  heating  system  will  be  of 
the  blower  type.  The  interior  color 
scheme  will  be  gray  and  blue.  The  music 
is  to  be  furnished  by  an  orchestra  and 
an  organ,  which  will  cost  approximately 
$4,000. 


Incorporations  Indicate 

the  Industry's  Prosperity 

THE  exceptional  prosperity  prevail- 
ing in  amusement  circles  is  re- 
flected in  the  fact  that  in  one  week 
sixteen  new  amusement  enterprises 
were  incorporated  in  New  York  with  a 
capitalization  of  $2,997,000,  exceeding 
any  week  in  the  history  of  the  secre- 
tary of  state's  office.  The  largest  of  the 
concerns  is  the  Mir-America  Corpora- 
tion, with  a  capitalization  of  $2,050,000. 
The  new  concerns  are  all  located  in 
New  York  City. 

Among  the  new  companies  entering 
the  business  are  the  following:  Ritz  Mo- 
tion Pictures  Corporation,  $10,000,  Jules 
Bakos,  D.  A.  Sterling  and  Charles  C. 
Ritz;  Murray  Hill  Photoplay  Corpora- 
tion, $10,000,  William  and  Mary  Yoost 
and  Harry  Weltfisch ;  Haring  Amuse- 
ment Company,  $250,000,  Irving  E. 
Meller,  Charles  L.  Raskin  nad  Helen 
P.  Smith;  Mir-America  Corporation, 
$2,050,000,  George  A.  Enright,  James  L. 
Burks  and  Samuel  H.  Hadley;  Popular 
Educational  Film  League,  $1,000,  Sol 
Klapper,  Dale  Hanshaw  and  A.  B.  Car- 
rick;  American  Sensitfilm  Company, 
$500,000,  N.  H.  Testa,  Sol  Klapper,  A.  B. 
Carrick;  Forest  and  Stream  Film  Cor- 
poration, $5,000,  John  T.  Wood,  Clara  A. 
Read  and  John  P.  Holman. 


Queens  Borough  Is  Seen  as 
Future  Production  Center 

OUEENS  BOROUGH  of  Greater 
New  York  is  rapidly  becoming 
the  "Motion  Picture  Center  of  the 
East,"  according  to  Queens  Borough,  the 
monthly  publication  of  the  Queens  Bor- 
ough Chamber  of  Commerce,  which 
shows  that  within  the  last  six  months 
two  prominent  production  companies 
have  purchased  large  tracts  of  land  and 
are  erecting  buildings  to  cost  at  least 
$3,500,000. 

The  latest  companies  to  locate  in 
Queens  Borough  are  the  Famous 
Players-Lasky  Corporation,  which  has 
purchased  an  entire  block  in  the  As- 
toria section  and  which  is  now  erecting 
a  $2,000,000  studio,  and  the  Sclznick  Pic- 
tures Corporation,  which  has  purchased 
a  block  on  Queens  Boulevard,  Long  Is- 
land City,  and  will  break  ground  Janu- 
ary 1  for  a  $1,-500,000  studio.  In  addi- 
tion, the  Gaumont  Company  and  Su- 
preme Pictures,  Inc.,  are  established  in 
Flushing;  the  G.  M.  Film  Printing  Cor- 
poration is  erecting  a  building  in  Long 
Island  City;  the  Pathescope  Company 
of  America  has  been  established  in  Long 
Island  City  for  several  years,  and  the 
.'\nierican  Industry  Motion  Picture  Pro- 
duction Company  is  situated  in  the 
.-\c|ucduct  section. 

Queens  Borough  is  an  attractive  pe- 
riodical that  contains  news  of  real  in- 
terest. The  editorial  of  the  September- 
November  number  declares  that  picture 
production     companies     are  gradually 


Peggy  Shanor. 

Registers  a  dual  "eye"  personality.  Peggy 
is    the    leading    "heavy"    in  Supreme 
Pictures  'serial  now  in  the  making. 


quitting  California  for  New  York,  with 
the  scientific  development  of  the  use  of 
artificial  light.  On  following  pages, 
President  Adolph  Zukor,  of  Famous 
Players ;  Lewis  J.  Selznick  and  Myron 
Selznick.  of  Selznick  Pictures  Corpora- 
tion and  others  tell  why  they  are  build- 
ing immense  studios  in  the  East. 


Exchange  Men  to  Fight 

State  Censorship  Laws 

FOLLOWING  a  conference  of  the 
managers  of  all  local  exchanges  on 
December  21,  announcement  is 
made  that  the  Exchanges  Managers  As- 
sociation of  the  Philadelphia  Chamber 
of  Commerce  had  been  organized  with 
Harry  M.  White,  Goldwyn,  chairman; 
George  Denbow,  Fox,  vice  chairman, 
and  John  Clark,  Paramount,  secretary 
and  treasurer.  Plans  for  this  organiza- 
tion had  been  under  way  since  last 
April,  but  nothing  definite  was  accom- 
plished until  yesterday's  meeting,  which 
was  attended  by  representatives  of 
eleven  exchanges. 

It  is  understood  that  the  first  step 
the  association  will  make  will  be  to 
act  in  conjunction  with  the  National 
Committee  on  Censorship  for  the  modi- 
fication of  the  Pennsylvania  censorship 
laws. 


Fire  Damages  Solax  Studio. 

Moving  picture  players  in  costume  at 
the  Solax  studio.  Fort  Lee,  N.  J.,  be- 
came firemen  on  December  20  when  elec- 
tric wires  or  spontaneous  combustion 
caused  a  fire  in  the  factory  building.  This 
structure  was  destroyed,  but  the  hard 
work  of  the  actors  and  of  firemen  saved 
the  other  buildings.  The  damage  is 
estimated  at  $75,000. 

Many  films  were  destroyed,  but  all 
reels  of  "The  Fortune  Teller,"  which  was 
in  tiie  process  of  making  and  which  stars 
Marjorie  Rambeau,  were  saved  by  Al- 
bert Capeliani,  the  producer,  who  lac- 
erated one  hand  when  he  broke  a  win- 
dow to  get  at  the  film,  which  was  in  its 
"bath"  in  the  laboratory.  The  studio 
building  proper  was  saved. 


60 


THE    MOVING    PICTURE  WORLD 


January  3,  1920 


The  "Mysterious  Mr.  Smith'*  Who  Gave 
''Tech"  $4,000,000  May  Be  Eastman 


■gill... 


...iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiuiiiiiiiniiig 


IS  George  Eastman,  creator  of  the 
thin  gelatin  strip  on  which  so  many 
roles  are  portrayed,  playing  a  part  in 
a  drama  that  holds  the  interest  of  many 
thousands  of  people?  Is  he  "The 
Mysterious  Mr.  Smith"  who  has  been 
heralded  up  and  down  the  country  as 
the  secret  godfather  of  the  Massachu- 
setts Institute  of  Technology?  These 
are  questions  which  many  have  tried  to 
solve,  but  unsuccessfully,  although  all 
indications  point  to  the  fact  that  the 
film  magnate  is  playing  the  role  and  en- 
joying himself  immensely  in  doing  so. 

A  few  months  ago  Dr.  Robert  Cock- 
burn  Maclaurin,  president  of  the  Mas- 
sachusetts Institute  of  Technology,  an- 
nounced that  a  friend  of  the  institute 
had  tendered  a  gift  of  $4,000,000,  pro- 
vided that  other  friends  of  the  institute 
chipped  in  with  a  like  sum  by  the  early 
part  of  next  year.  This  generosity  was 
immediately  attributed  to  Mr.  Eastman, 
but  Dr.  Maclaurin  said  that  he  was  un- 
able to  give  out  any  information,  other 
than  that  for  the  time  being  the  man 
must  be  known  as  "The  Mysterious  Mr. 
Smith,"  that  his  real  name  would  be 
divulged  when  other  friends  had  done 
their  share  in  raising  half  of  an  $8,000,- 
000  fund,  and  that  if  it  was  not  raised 
the  identity  of  the  unknown  might  never 
be  revealed. 

Refused  to  Affirm  or  Verify. 

When  Mr.  Eastman  was  questioned 
he  merely  referred  all  inquiries  to  Dr. 
Maclaurin,  although  it  was  very  signi- 
ficant that  he  did  not  deny  that  he  was 
"The  Mysterious  Mr.  Smith  "  and  made 
no  reference  to  the  wide  publicity  given 
to  his  name  in  connection  with  the 
matter.  Various  newspapers  have  tried 
various  hunches  to  disclose  the  identity 
of  the  donor,  but  so  far  nothing  of  a 
positive  matter  has  been  dug  up.  In 
addition   to   this,   the   combined  curiosity 


of  thousands  of  Boston  Tech  men 
throughout  the  country  has  met  the 
same  puzzling  silence  and  their  only  re- 
course has  been  to  pitch  in  and  strive 
to  raise  the  $4,000,000  to  ease  their  curi- 
osity. 

Many  people  who  know  Mr.  Eastman 
say  that  there  is  little  doubt  that  he  is 
"The  Mysterious  Mr.  Smith."  It  is 
pointed  out  that  he  has  always  been  one 
of  the  most  generous  contributors  to 
the  institute,  and  this  also  brings  up 
the  fact  that  when  the  name  of  the  un- 
known is  given  out  it  may  also  be  dis- 
closed that  many  anonymous  gifts  of 
the  past  have  been  made  by  him.  "The 
Mysterious  Mr.  Smith"  has  been  a  gen- 
erous friend  of  the  institute  for  a  long 
time.  It  is  also  a  significant  fact  that 
the  Eastman  Kodak  Company  is  partial 
to  Boston  Tech  men,  or  at  least  there 
is  a  general  impression  that  preference 
is  given  to  them  in  the  matter  of  em- 
ployment. 


Vitagraph'i  New  Serial  Near  Release. 

"The  Invisible  Hand,"  the  new  Vita- 
graph  serial  with  Antonio  Morano 
starred,  is  about  to  be  released.  The 
first  episode  is  in  three  instead  of  the 
usual  two  reels.  The  production  is  a 
secret  service  story  and  deals  with  a 
struggle  of  the  Government,  through  its 
secret  service  with  a  strongly  organ- 
ized band  of  criminals. 

The  title  of  the  first  episode  is  "Set- 
ting the  Snare."  The  remaining  epi- 
sodes are  entitled  "T.  N.  T.,"  "Winged 
Death,"  "Gassed,"  "Dodging  Disaster," 
"The  Closing  Jaws,"  "The  Submarine 
Cave,"  "Outwitted,"  "\  Heathen  Sac- 
rifice," "The  Fender  of  Flesh,"  "Flirting 
With  Death,"  "The  Dungeon  of  Despair," 
"The  Plunging  Peril,"  "A  Modern  Ma- 
zeppa"  and  "Closing  the  Net." 


m 


0- 


'A 


v. 


f 


to  Be  Co-Starred  by  Vitagraph. 


A  "Bad  M.       .        a  "Good  Girl" 

Joe  Ryan,  of  the  best  known  and  liked  "bad  men"  of  the  screen,  and  Jean  Paige, 
teatured  in  many  Vitagraph  productions,  will  be  co-starred  in  a 
new  Big-\   serial,  tentatively  titled  "Moods  of  Evil" 


I  Ralph  Ruffner  says:  (page  67)  m 

I  The  characters  make  the  story  | 

1  and  the  story  makes  the  book,  and  s 

i  good   advertising   will   make   the  i 

I  grade  with  all  of  them.  1 

1  Another    thing    I    find    myself  i 

i  strong  for,  and  that  is  good  news-  i 

i  paper  stills  of  the  two-reel  com-  | 

g  edies.  Some  of  the  comedies  some-  1 

g  times  have  copy  which,  when  pl4y-  | 

1  ed  up — like  a  pretty  girl  in  a  fetch-  | 

1  ing  costume,  and  most  all  comedies  1 

1  now  have  'em — will  be  worth  sev-  | 

I  eral  hundred  dollars  on  the  week,  | 

i  but  there  is  not  enough  attention  f 

s  paid  to  this  essential  by  the  com-  1 

I  edy  producers.  A  little  more  speed  | 

I  in  this  direction  and  exhibitors  will  1 

1  cash  in  on  fillers,  if  the  so-called  1 

i  feature  just  doesn't  happen  to  hit.  | 

MlllUIIIIIIIUIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIUIIIIIIIIIIIilllllllllllHIIIIIIIllllllllllllllllllW 

"Bucking  the  Tiger"  to 

Be  Filmed  Immediately 

ACTION  is  the  slogan  of  the  Lewis 
J.  Selznick  enterprises  and  it  was 
never  better  exemplified  than  in 
the  fact  that  while  "Bucking  the  Tiger," 
Lewis  J.  Selznick's  first  offering  to  the 
speaking  stage,  was  in  rehearsal,  Myron 
Selznick  was  making  preparations  to 
have  the  story  filmed  for  the  screen. 
This  is  unusual  as  screen  producers  or- 
dinarily wait  to  see  whether  a  play  is 
a  success  before  considering  it  for  their 
stars. 

But  after  attending  a  rehearsal  of  the 
drama  Myron  Selznick  had  no  doubt  of 
its  success  and  his  judgment  was  born 
out  by  the  reception  given  to  the  open- 
ing performance  in  the  Globe  Theatre 
Christmas  Day.  So  enthusiastic  is  Mr. 
Selznick  over  "Bucking  the  Tiger"  that 
he  has  induced  the  producers  to  allow 
it  to  be  filmed  almost  immediately  and 
work  will  begin  on  it  soon. 

It  is  expected  that  members  of  the 
present  stage  cast  will  appear  in  the 
screen  version,  and  Owen  Moore  will 
probably  be  seen  in  the  leading  role. 
The  play  is  from  the  novel  by  Achmud 
Abdullah,  and  was  adapted  by  May 
Tully.  It  is  a  melodramatic  comedy  full 
of  suspense  and  laughs. 


Lewis  Employs  1,000  Extras. 

In  filming  .Andrew  Soutar's  novel, 
"Other  Men's  Shoes,"  as  his  first  special 
for  Pathe  distribution.  Edgar  Lewis  em- 
ployed more  than  1,000  extras,  and  used 
nearly  3,000  school  children  in  one  of 
his  big  scenes.  The  picture  is  scheduled 
for  release  February  1.  Cranford  Kent 
has  the  leading  role. 

Instead  of  spending  a  week  getting 
his  players  together  for  the  mob  scenes, 
Mr.  Lewis  enlisted  the  co-operation  of 
two  big  mill  owners  in  New  Jersey, 
and  used  their  employees  as  "extras." 
In  doing  this,  Mr.  Lewis  obtained  more 
realistic  atmosphere  than  he  could  pos- 
sibly have  gained  by  the  employment 
of  ordinary  e.xtra  players. 


May  Allison  Wears  Many  Costumes. 

A  costume  for  almost  every  hour  in 
the  day  is  included  in  May  .-Mlison's 
wardrobe  for  her  newest  picture,  the 
Screen  Classics,  Inc..  production  of  the 
Morosco  stage  success,  "The  Walk-OfTs," 
by  Frederic  and  Fanny  Hatton. 


January  3,  1920 


THE   MOVING   PICTURE  WORLD 


61 


Industry  at  Government's  Call 
Will  Aid  in  Battle  on  Radicals; 
Secretary  Lan  Heads  Committee 


FOR  the  second  time  the  aid  of  the 
film  and  screen  toward  patriotic 
ends  has  been  enlisted  by  the  Gov- 
ernment, when  following  an  invitation 
by  Secretary  of  the  Interior  Franklin 
K.  Lane  to  a  conference  with  him,  ad- 
dressed to  leading  executives  of  the 
Motion  Picture  Industry,  initial  impetus 
was  given  to  a  country-wide  screen 
campaign,  to  combat  Bolshevism  and 
ultra-radical  tendencies  which  endanger 
the  very  fabric  of  American  institutions. 

The  meeting  called  by  Secretary  Lane 
was  held  on  December  17  in  his  office 
and  was  attended  by  a  delegation  head- 
ed by  William  A.  Brady,  president  of 
the  National  Association  of  the  Motion 
Picture  Industry.  In  addition  to  Mr. 
Brady  there  were  present  the  following 
representatives  of  the  Motion  Picture 
Industry:  John  C.  Flinn,  Director  of 
Publicity  and  Advertising,  Famous 
Players-Lasky  Corporation;  Gabriel  L. 
Hess,  secretary  and  counsel,  Goldwyn 
Pictures  Corporation  ;  William  E.  Atkin- 
son, general  manager  of  Metro  Pictures 
Corporation ;  Lewis  J.  Selznick,  presi- 
dent Select  Pictures  Corporation  and 
Selznick  Pictures  Corporation;  C.  C. 
Pettijohn,  assistant  to  President  Lewis 
J.  Selznick;  William  Wright,  Vitagraph, 
Inc.;  P.  A.  Powers,  Universal;  Oscar  A. 
Price,  president  United  Artists  Corpora- 
tion; Harry  N.  Crandall  and  Barry 
Buckley  of  the  Crandall  Theatres; 
Frederick  H.  Elliott,  executive  secretary, 
National  Association  of  the  Motion  Pic- 
ture Industry;  Jack  S.  Connolly,  Wash- 
ington representative  of  the  National 
Association;  Major  Raymond  L.  Pull- 
man, chief  of  police  of  Washington; 
Peter  Brady,  Allied  Printing  Trades 
Council,  New  York  City,  and  Clarence 
L.  Linz,  of  the  Washington  bureau  of 
the  Moving  Picture  World. 

Secretary   Praises  Industry. 

In  opening  the  conference  Secretary 
Lane  expressed  the  appreciation  of  the 
Government  of  the  work  done  during 
the  war  by  Motion  Picture  men  "con- 
stantly and  consistently  in  supporting 
our  Government." 

"I  had  hoped  that  there  would  be 
some  kind  or  form  of  testimonial  given 
you,"  said  the  Secretary  after  continu- 
ing his  talk  of  the  work  done  by  the 
industry.  "You  did  not  come  within  the 
sphere  of  my  activities  during  the  war, 
but  I  had  the  expectation  that  at  its 
close— technically  we  are  not  yet  at 
peace— there  would  be  a  formal  recog- 
nition made  to  you  of  the  part  you  had 
so  generously  played." 

The  suggestion  had  been  made  to  him 
■by  Major  Raymond  W.  Pullman,  chief 
of  police  of  the  District  of  Columbia,  a 
man  who  is  most  interested  in  the  mo- 
tion picture  industry  and  who  has  in 
many  ways  contributed  to  its  upbuild- 
ing, that  the  industry  might  be  willing 
to  carrv  on  an  Americanization  cam- 
paign.  Today's  conference. 

Secretary  Lane  laid  his  cards  upon  the 


table.  During  the  last  half  of  the  War 
the  President  had  a  fund  upon  which 
his  department  could  draw  for  money 
to  carry  on  the  educational  campaign. 
The  cessation  of  hostilities  put  an  end 
to  that,  and  other  assistance  must  be 
obtained  to  keep  up  the  fight  on  illiter- 
acy. The  Government  is  enlisting  the 
assistance  of  the  churches,  the  schools 
and  patriotic  and  other  organizations. 
Two  years  ago  it  was  estimated  that 
there  were  approximately  8,500,000  people 
in  the  United  States  who  could  not  read 
or  write  the  English  language.  Out  of 
the  first  1,600,000  men  assembled  under 
the  draft  there  were  390,000  who  could 
not  write  a  letter  home,  who  did  not 
understand  such  signs  as  "smoking  pro- 
hibited." "That  is  mighty  humiliating 
in  a  country  where  we  had  the  first 
public  school  system,"  commented  the 
Secretary. 

Industry  Can  Get  Quick  Action. 

Mr.  Lane  outlined  the  legislation  that 
is  now  pending  in  Congress,  but  it  will 
take  some  time  to  get  that  through  and 
then  additional  time  to  get  the  plans 
under  way.  "You  can  do  much  more 
immediately,"  he  told  the  film  men.  "I 
do  not  think  it  is  perhaps  wise  and  jus- 
tifiable to  say  you  can  do  more  in  the 
long  run,  or  better  than  the  people  of 
the  United  States  can  do  in  the  devel- 
opment of  the  right  spirit,  but  we  do 
not  want  to  wait  a  generation — we  can- 
not afiford  to.  If  you  will  get  together 
and  make  a  determined  campaign,  un- 


der any  leadership  that  you  please,  for 
a  better  America  and  for  a  more  confi- 
dent America,  there  is  no  influence  that 
can  duplicate  the  good  you  can  do." 

One  suggestion  made  by  him  was  that 
a  map  be  prepared,  showing  the  State 
divisions  and  the  principal  cities,  and 
that  this  be  flashed  on  every  screen  in 
the  United  States  at  each  performance 
coupled  with  the  query  "Can  you  find 
where  you  live?"  That  in  itself  would 
create  an  idea  of  the  size  of  the  coun- 
try, for  the  cities  would  be  microscopic 
spots. 

Vice   President   Marshall  Talks. 

After  Secretary  Lane  had  outlined  a 
number  of  scenarios  that  could  be 
worked  up  into  good  Americanization 
projects,  an  adjournment  for  luncheon 
was  taken.  A  delightful  dinner  was 
served  at  the  Cosmos  Club,  following 
which  the  film  men  were  addressed  by 
Vice  President  Marshall,  Senator  Ken- 
yon,  of  Iowa,  chairman  of  the  Senate 
Committee  on  Education,  and  Congress- 
man Simeon  Fess,  chairman  of  the 
House  Committee  on  Education. 

"No  single  industry  in  America  did  so 
much  to  arouse  the  zeal,  the  fervor  and 
the  patriotism  of  the  country  as  did 
the  motion  picture  industry  of  America," 
said  the  Vice  President.  "Your  loyalty 
and  devotion  and  your  sacrifices  to  your 
Government  enabled  it  to  come  out  of 
the  war  victorious  in  its  purposes.  It 
came  out  finding  itself  and  you  finding 
yourselves  faced  with  the  problem  that  is 
to  my  mind  fully  as  important  as  the 


Bernarr  McFadden  Drops  in  on  His  Company  Like  the  w.k.  Santa. 

The  producer  of  the  Pacts  and  Follies  series,  seen  in  the  center,  visited  his 
company  at  Jacksonville,  Fla.     At  the  h-ft  are  Helen  Hart  and 
Frank  Bates;  to  the  right,  Wray  Physioc  and  Louis  LaKlade. 


62 


THE   MOVING   PICTURE  WORLD 


January  3,  1920 


winning  of  the  war — that  is,  tne  im- 
portance of  winning  America  for 
Americanism. 

Must  Teach  Republic'*  Principles. 

"A  man  cannot  believe  without  knowl- 
edge, and  he  cannot  learn  without  a 
teacher — somebody  must  teach  him.  A 
vast  number  of  men  in  America  who 
have  no  conception  whatever  of  Ameri- 
can institutions  must  be  taught  the 
vital  principles  of  the  Republic  and 
must  be  put  to  their  best  judgment  and 
determination  on  the  question  whether 
the  Republic  in  the  light  of  modern  life 
or  modern  civilization  has  failed  to  sur- 
vive. 

"For  myself,  I  am  willing — no,  not 
willing,  but  I  shall  be  reconciled  if  the 
Republic  goes  down  at  the  judgment  of 
educated,  intelligent  and  conscientious 
American  citizens,  and  I  am  unwilling 
to  have  it  go  down  at  the  hands  of  the 
ignorant,  the  idle,  the  shiftless,  the 
vicious,  or  men  who  cannot  understand 
that  right  and  duty  go  hand  in  hand, 
and  that  the  old  order  where  men  were 
contending  always  for  their  rights  must 
be  supplanted  for  the  new  order  where 
men  are  seeking  opportunities  to  do 
duty  toward  their  fellowmen." 

Industry  to  Have  Official  Status. 

"It  is  believed  that  the  time  has  now 
come  when  the  leading  motion  picture 
producing  companies  can  be  interested 
in  the  Americanization  movement,  and 
perhaps  induced  to  get  behind  it  in  the 
same  manner  which  the  motion  picture 
industry  gave  such  splendid  support  to 
the  Government  during  the  war  period," 
said  Mayor  Pullman  to  Secretary  Lane. 

"It  also  will  give  you  an  excellent  op- 
portunity as  a  representative  of  the 
Government  to  express  perhaps  a  little 
better  than  has  yet  been  done  the  Gov- 
ernment's appreciation  of  all  that  the 
motion  picture  people  did  during  the 
war  period. 

"Propaganda  plays  are  perhaps  nec- 
essary, but  what  is  more  urgent  is  the 
working  of  thoughts  into  ordinary  plays 
which  will  place  before  our  people  the 
best  American  ideals." 

After  the  dinner  the  film  men  returned 
with  Secretary  Lane  to  the  Interior  De- 
partment for  an  afternoon's  session,  at 
which  all  of  the  men  gave  their  views 
on  how  this  work  could  be  accomplished. 

Film    Men   Attend  Committee  Session. 

An  adjournment  was  taken  for  sup- 
per, the  film  men  at  8  o'clock  going 
to  the  Capitol  to  confer  with  the  mem- 
bers of  the  Senate  and  House  Commit- 
tees on  Education.  The  problem  was 
put  before  the  Senators  and  Represen- 
tatives in  a  general  way. 

Mr.  Brady  suggested  that  the  Con- 
gress should  pass  some  sort  of  resolu- 
tion empowering  the  industry  to  act  as 
governmental  agents.  With  such  au- 
thority all  of  the  comoanies  would  be 
willing  to  go  ahead.  Witho'it  this,  the 
industry  might  hold  back  believing  that 
the  men  then  in  that  gathering  had 
given  over  the  screen  to  the  Govern- 
ment without  consulting  all. 

It  was  suggested  that,  at  the  request 
of  the  Government,  trailers  would  be 
made  carrying  such  slogans  as  "Are 
you  a  good  American?" 

To  Duplicate  Loan  Drive. 

It  was  also  suggested  that  films  simi- 
lar to  those  produce''  for  the  Liberty 
Loan  drive  could  be  distributed. 

Mr.  Flinn  outlined  some  of  the  pic- 
tures made  for  the  Liberty  Loan  drive. 


He  also  told  how  the  films  were  dis- 
tributed to  the  theatres.  "The  artists 
are  ready  and  willing  to  do  all  they  can 
in  this  emergency,"  said  Mr.  Flinn. 

Oscar  Price,  president  of  the  United 
Artists,  who  handled  the  Liberty  Loan 
drives  as  an  official  of  the  Treasury 
Department  explained  how  the  cam- 
paigns were  carried  on. 

Mr.  Brady  created  a  great  deal  of 
amusement  when  he  told  of  the  com- 
petition oflfered  by  the  motion  pictures 
to  the  political  campaigners.  "At 
French  Lick  in  the  last  campaign  Sen- 
ator Hoke  Smith  spoke,  but  to  a  very 
small  audience  because  a  movie  show 
was  in  operation  at  the  same  time.  Mr. 
McAdoo  tried  to  speak  in  another 
place.  He  had  no  audience  because 
Charlie  Chaplin  was  talking  to  fifteen 
thousand  men  at  another  point  and  Mc- 
Adoo had  to  go  on  Chaplin's  platform 
in  order  to  reach  the  people." 

Secretary  Lane  Pays  Tribute. 

Secretary  Lane  came  to  the  meeting 
to  explain,  as  the  head  of  the  Interior 
Department,  the  purposes  of  the  cam- 
paign. 

"You  have  before  you  as  patriotic  a 
group  of  men  and  as  influential  a  group 
of  men  as  can  be  found  in  the  United 
States,  and  our  job  tonight,  yours  and 
mine,  is  to  do  nothing  more  than  give 
them  a  request  and  they  will  do  for 
us  what  we  are  unable  to  do  for  our- 
selves and  what  no  other  single  in- 
fluence in  the  United  States  can  do," 
he  told  the  members  of  Congress. 

Secretary  Lane  reviewed  the  events 
of  the  morning  and  afternoon  sessions, 
detailing  the  Americanization  pictures 
that  the  movie  men  can  produce  and 
screen.  He  explained  what  he  means 
by  visualizing  and  by  "Americanization." 

Selznick  Waives  Any  Profits. 

Lewis  J.  Selznick,  spoke  on  the  finan- 
cing of  the  plan.  He  saw  it  was  not 
the  intention  of  the  producers  to  make 
anything  out  of  the  films.  If  anything 
is  made  it  could  be  turned  over  to  any 
purpose  the  Government  might  design- 
ate. 

Pictures  have  to  be  made.  Fifty-two 
of  them — out  of  a  fund  that  will  be 
raised  for  the  purpose,  this  money  to 
be  repaid  out  of  the  sales  or  leases. 

Senator  Hoke  Smith,  of  Georgia,  said 
that  a  resolution  "that  it  is  the  sense 
of  the  meeting  that  we  ask  the  co-oper- 
ation, of  these  gentlemen,  should 
be  adopted.  It  is  not  often  that  the 
Government  has  an  offer  of  such  ser- 
vice so  liberally  made.  I  think  they  can 
be  of  a  great  deal  of  service  to  us.  I 
think  they  can  do  splendid  work.  I  am 
glad  to  be  one  to  thank  them  for  their 
willingness  to  give  us  help." 

Crandall  Speaks  for  Exhibitors. 

Harry  Crandall  in  a  few  brief  re- 
marks declared  that  the  exhibitors 
would  do  their  share.  "The  exhibitors 
will  gladly  give  twelve  minutes  of  each 
show  to  put  on  an  Americanization 
reel."  he  declared. 

Secretary  Lane  is  some  hustler  for 
no  sooner  had  the  film  men  agreed  to 
organize  a  working  committee  than  he 
named  Louis  J.  Selznick  to  represent 
the  producers;  Adolph  Zukor,  to  repre- 
sent the  distributors;  Harrv  M.  Cran- 
dall. to  represent  the  exhibitors  and 
Major  Pullman  the  municipabilities.  The 
secretary  will  art  as  chairman  and  Mr. 
Brady  will  assist  tht  committee.  It  was 
agreed  that  all  trailers  and  films  to  be 


used  for  this  purpose  shall  be  submit- 
ted to  this  committee. 

Committee  Calls  on  Industry. 

The  following  resolution  was  prepared 
by  the  Congressmen: 

"Be  it  resolved  that  it  is  the  sense  of 
the  Joint  Committee  on  Education  of 
the  Senate  and  House  that  the  motion 
picture  industry  of  the  United  States  be 
requested  to  do  all  that  is  within  its 
power  to  upbuild  and  strengthen  the 
spirit  of  Americanization  within  our 
people." 

The  resolution  was  unanimously 
agreed  to. 

A  second  resolution,  offered  by  Rep- 
resentative Dallinger,  of  Massachusetts, 
expressing  the  thanks  of  the  Joint  Com- 
mittee to  Secretary  Lane  and  the  mo- 
tion picture  men  was  also  adopted. 

Announces  Neilan's  First 

Through  First  National 

IT  is  definitely  announced  that  the 
initial  independent  production  by 
Marshall  Neilan  to  be  released 
through  First  National  Exhibitors'  Cir- 
cuit will  be  "The  River's  End,"  an 
adaptation  from  James  Oliver  Cur- 
wood's  latest  popular  novel  of  the  same 
name. 

Mr.  Neilan  has  withheld  information 
concerning  this  picture  until  the  details 
had  been  thoroughly  worked  out,  and 
now  that  the  production  is  nearing  com- 
pletion he  discloses  a  number  of  inter- 
esting features. 

The  release  of  the  film  will  come  at 
the  time  when  the  story  has  reached  the 
peak  of  the  national  popularity  it  is 
now  enjoying,  according  to  the  an- 
nouncement. 

"The  River's  End,"  Garwood's  novel 
of  the  Canadian  Northwest,  is  conceded 
by  those  who  have  read  it  to  be  his 
most  sensational  success.  It  is  now 
being  sold  in  book  form  throughout 
the  country  and  is  establishing  new 
records  for  book  sales.  It  first  ap- 
peared in  a  popular  magazine  and  as  a 
result  of  its  popularity  has  just  been 
placed  on  the  stands  in  book  form. 

Marion  Fairfax,  who  recently  signed 
a  long  term  contract  with  Mr.  Neilan, 
adapted  Mr.  Curwood's  story  to  the 
screen.  During  her  five  years  of  serv- 
ice with  the  Famous  Players-Lasky 
Company,  Miss  Fairfax  was  responsible 
for  numerous  productions  of  that  con- 
cern. 

The  interiors  are  finished  and  the  en- 
tire company  is  now  at  Bear  Valley, 
Cal.,  staging  various  exteriors.  In  an- 
other week  the  players  will  journey  to 
the  Saskatchewan  River  in  Canada, 
which  gave  Mr.  Curwood  the  material 
for  his  story,  and  there  the  final  scenes 
of  the  picture  will  be  completed. 


Prizma  Pictures  Monte  Carlo. 

Prizma's  release  for  the  current  week 
should  be  one  of  the  most  popular  so 
far  made  by  this  company.  If  there  is 
any  place  under  the  sun  that  is  of  more 
interest  than  Monte  Carlo  it  would  be 
hard  to  find  that  particular  spot.  To 
bring  the  great  gambling  mecca  in  front 
of  your  eyes  in  your  home  theatre,  and 
show  you  the  marvelous  beauties  of  na- 
ture in  the  way  of  scenery,  together 
with  the  architecture  of  this  gambling 
palace  and  other  points  of  interest  in 
one  of  the  smallest  principalities  of  the 
world,  is  a  novelty  which  the  motion  pic- 
ture theatre  seldom  offers. 


January  3,  1920 


THE   MOVING   PICTURE  WORLD 


63 


Brilliant  New  Star  Is  Alice  Lake 
In  Metro's  "Should  a  Woman  Tell? 


99 


A 


LICE  LAKE 
has  arrived. 
The  screen 
has  a  new  star. 
In  the  front  rank 
of    moving  pic- 
ture actresses 
whose  youth, 
comeliness  and 
dramatic  ability 
,^  have  made  them 

greatly  admired 
by  the  public  the  dark-eyed  girl  who 
plays  the  part  of  Meta  Maxon  in  a 
recent  Metro  release  "Should  a  Woman 
Tell?"  has  won  her  place  by  force  of 
merit  alone.  Unheralded  by  any  loud 
blast  from  the  trumpet  of  an  indus- 
trious publicity  promoter  her  perfor- 
mance of  this  one  character  has  taken 
her  out  of  comparative  obscurity  and 
from  now  on  her  name  will  be  asso- 
ciated with  all  that  is  best  in  the  act- 
ing of  the  silent  stage. 

If  this  sounds  like  extravagant  praise, 
it  is  the  unanimous  verdict  of  a  jury  of 
hard-boiled  reviewers.  Whether  their 
judgment  counts  for  much  or  little  with 
the  exhibitor  it  still  remains  a  fact  that 
every  person  in  the  room  was  charmed 
and  delighted  by  the  unexpected  dis- 
play of  histrionic  skill  and  deep  feel- 
ing shown  by  the  whisp  of  a  girl  who 
has  been  selected  to  head  the  cast  of 
"Should  a  Woman  Tell?"  The  work 
of  the  author  has  considerable  merit 
as  a  story  of  real  life,  but  the  acting 
of  Alice  Lake  is  finer  and  better  than 
anything  in  the  picture  itself. 

Started  in  Slapstick  Comedy. 
It  will  readily  be  recalled  that  Alice 
Lake  has  been  best  known  for  her  con- 
nection with  the  Roscoe  Arbuckle  come- 
dies. The  distinguishing  feature  of  her 
acting  in  those  cleverly  produced  comic 
pictures  was  the  thoroughness  with 
which  she  did  whatever  was  assigned 
her.  Dependable  seems  to  be  the  proper 
word  to  explain  the  director's  reason 
for  selecting  her  for  the  attractive 
young  girl  parts  she  was  called  upon 
to  play.  One  thing  is  certain,  no  one 
suspected  the  extent  of  the  emotional 
power  hidden  behind  those  expressive 
eyes  of  hers  or  lurking  back  of  her  win- 
ning smile.  But  she  must  have  been 
conscious  of  it  herself.  At  any  rate 
she  announced  one  day  that  she  had 
secured  an  engagement  to  do  a  serious 
part  and  so,  in  all  likelihood,  turned 
her  back  on  straight  comedy  roles  for- 
ever. 

Her  former  management  had  not 
been  blind  to  how  much  Alice  Lake's 
unaffected  type  of  winsome  young 
womanhood  added  to  the  tone  of  the 
Arbuckle  productions,  and  it  was  this 
same  personal 
quality  which 
must  have  dic- 
tated her  selec- 
tion for  the  part 
of  N  o  r  a  h  in 
"Lombard!,  Ltd." 
As  Tito  Lom- 
bardi's  faithful 
little  assistant  in 
h  i  s  Fifth  Ave- 
nue dressmaking 
establishment  the 


By  Edward  Weitzel 

new  member  of  the  Metro  acting  force 
was  quietly  efifective,  but  betrayed  no 
desire  to  push  herself  into  undue  promi- 
nence. Her  scenes  required  mostly  a 
note  of  real  sincerity,  and  the  note  was 
never  lacking. 

New  Role  an  Emotional  One. 

Then  came  the  selecting  of  the  cast 
for  "Should  a  Woman  Tell?"  The  star 
part  is  that  of  a  young  and  unsophis- 
ticated girl  reared  in  a  New  England 
fishing  village  who  is  taken  to  Boston 
by  a  society  matron  and  is  made  the 
victim  of  her  new  friend's  dissolute 
nephew.  The  girl  yields  to  him  but 
the  once  and  then  goes  back  home 
overcome  by  her  sense  of  shame. 

Long  before  the  finish  of  the  story 
she  wins  the  sympathy  and  respect  of 
the  spectator.  When  the  young  artist 
who  has  always  loved  her  asks  her  to 
be  his  wife  she  does  not  accept  him  at 
once  but  sends  him  a  note  telling  him 
of  the  one  black  page  in  her  life.  Her 
mother  intercepts  the  note,  and  the 
truth  does  not  come  out  until  after 
Meta  and  the  artist  are  married.  He 
leaves  his  wife  on  their  wedding  night 
and  becomes  an  aimless  wanderer.  De- 
ceived by  a  false  report  of  her  hus- 
band's death,  and  urged  on  by  her 
mother,  Meta  marries  the  man  who 
wronged  her  and  soon  learns  his  utter 
worthlessness.  The  couple  drift  down 
to  Mexito  City  where  a  chance  meet- 
ing with  the  artist  involves  the  two 
men  in  a  desperate  battle,  and  Meta's 
betrayer  falls  from  a  balcony  and  is 
killed.  Separation  and  reflection  have 
convinced  the  artist  that  he  has  been 
unjust  to  his  wife  and  he  is  overjoyed 
to  heal  the  breach  between  them. 

An  Achievement  of  the  Highest  Rank. 

Such  is  a  brief  outline  of  the  plot  of 
"Should  a  Woman  Tell?"  A  story  of  so 
elemental  a  nature  and  one  involving 
its  chief  character  in  the  situation 
•which  gives  the  picture  its  title  must 
have  as  the  physical  and  mental  em- 
bodiment of  that  character  an  actress 
who  can  respond  instantly  to  every 
change  of  feeling  and  indicate  a  nature 
of  inherent  frankness  and  freedom  from 
guile.  The  "betrayed  maiden"  type  wins 
sympathy  in  proportion  to  her  own  lack 
of  moral  defense  and  to  the  extent  of 
her  girlish  appeal.  In  the  realization  of 
these  characteristics  Alice  Lake's  por- 
trayal of  Meta  Maxon  is  an  achieve- 
ment of  the  highest  merit. 

Makes   Meta  a  Living  Personality. 

But  this  is  only  a  part  of  her  equip- 
ment for  the  art  of  the  player.  Sit- 
ting in  a  darkened  projection  room  and 
wholly  unprepared  for  the  exhibition  of 
rare  talent  which  was  to  follow  it  was 
a  rather  indifferent  body  of  spectators 
that  prepared  to  watch  the  opening 
scene  of  "Should  a  Woman  Tell?"  The 
first  flashes  of  Meta  are  in  the  midst 
of  a  cleverly  contrived  shipwreck  epi- 
sode with  some  arresting  effects  in  tint- 
ing, and  the  girl  is  seldom  in  the  cen- 
ter of  the  picture.  She  seemed  always 
to  do  the  right  thing  and  to  blend  in 
quietly  with  the  action  of  the  story. 


With  the  coming 

of  the  next  day 

and   the  passing 

of  somewhat 

commonplace 

events    it  began 

to  dawn  on  the! 

men  and  women 

sitting  in  front  of 

the    screen  that 

they    had  eyes 

only  for  the 
slim  figure  of  the  girl  in  the  simple 
frock  who  was  becoming  more  and  more 
a  hvmg  personality,  as  she  went  about 
her  share  in  the  narrow  life  of  a  New 
England  fisher  village. 

Her  Lovable  Simplicity. 

It  was  always  a  pleasure  to  watch 
her.  There  never  was  the  slightest  dif- 
ficulty in  understanding  precisely  what 
she  felt  inwardly  or  conveyed  to  others. 
Her  expressive  face,  aglow  with  that 
brilliancy  which  is  a  gift  of  the  patron 
saint  of  all  good  actors,  mirrored  each 
thought  instantly  and  distinctly.  With- 
out self-consciousness  and  without  any 
suggestion  of  pose  she  moved  through 
the  episodes  leading  up  to  her  parting 
with  her  youthful  sweetheart  and  her 
arrival  in  Boston.  The  story  was 
familiar  enough,  but  its  heroine  fas- 
cinated one  by  reason  of  her  lovable 
simplicity  and  sincerity. 

To  watch  Meta's  introduction  to  the 
ways  and  manners  of  cultivated  people 
and  to  observe  how  well  she  acquitted 
herself  was  also  warming  to  the  heart. 

Each  Scene  Given  Stamp  of  Truth. 

Her  visit  to  the  summer  house  across 
the  lake  with  the  unscrupulous  Mor- 
ton Sedgwick  followed.  Here  she  gave 
evidence  of  emotional  power  that  was 
as  unforced  as  it  was  convincing.  The 
entire  scene  has  been  discreetly  handled 
by  the  director,  but  it  is  the  appealing 
innocence  of  the  victimized  girl  and  the 
depth  of  her  self  abasement  that  pre- 
vent any  feeling  of  offense.  And  so 
on  through  the  incident  of  her  return 
home  in  disgrace,  her  meeting  again 
with  her  old  sweetheart,  her  effort  to 
reveal  everything  to  him  when  he  asks 
her  to  becomes  his  wife,  her  mother's 
concealment  of  the  letter  of  confession 
and  her  husband's  rejection  of  Meta 
when  he  learns  the  truth  on  their  wed- 
ding night;  each  scene  Ts  given  the 
stamp  of  reality,  and  works  the  author's 
will  on  you  by  virtue  of  the  personality, 
sincere  feeling  and  beautiful  art  of 
AI  ice  Lake.  Nowhere  in  the  entire 
picture  does  she  fail  to  measure  up  to 
the  full  artistic  statue  of  her  role. 

And  so  a  de- 
serving young  ' 
actress  comes  in- 
to her  birthright 
with  nothing  to 
thank  but  her 
own  honest 
effort.  And  it  is 
not  often  that  so 
quiet  a  stellar 
debut  has  result- 
ed in  so  great  a 
triumph. 


64 


THE    MOVING    PICTURE  WORLD 


January  3,  1920 


Black  Defends  Action  and  Assails 

Cohen  Group;  Lustig  Enters  Fight 


THE  battle  raging  between  the  Mo- 
tion Picture  Exhibitors  of  America, 
Inc.,  and  the  Motion  Picture  The- 
atre Owners  of  America,  over  the  ques- 
tion of  screen  advertising  wa.xes  hot. 
President  Alfred  S.  Black  of  the  former 
organization,  in  a  long  statement  issued 
this  week,  departs  from  his  accustomed 
mildness  of  manner  and  speech.  He 
charges  that  the  delegates  to  the  St. 
Louis  Convention  last  June  from  the 
New  York  exhibitors  were  determined 
either  to  rule  or  ruin  the  league.  Mr. 
Black  tells  of  several  conferences  held 
with  Messrs.  Cohen,  Herman  and 
O'Reilly  of  New  York  in  the  hope  of 
solving  the  differences  between  the  two 
bodies. 

When  Harmony  Hovered. 

For  a  while  it  seemed  as  though  harm- 
ony would  prevail,  Mr.  Black  says,  but 
the  insistence  of  the  three  upon  the 
elimination  of  Louis  F.  Blumenthal, 
chairman  of  the  League's  tax  commit- 
tee, negatived  all  attempts  at  concila- 
tion.  Screen  advertising  was  under  dis- 
cussion in  these  conferences,  Mr.  Black 
states. 

The  president  of  the  National  Exhib- 
itors denies  that  his  organization  has 
made  any  exclusive  contract  with  Uni- 
versal for  the  showing  of  industrials  for 
which  money  will  be  paid  to  theatre 
owners.  Mr.  Black  also  asks  many  ques- 
tions as  to  the  conduct  and  the  financing 


Olive  Tell  Signed  by  Jans; 
B.  A.  Rolfe  to  Be  Director 

JANS  PICTURES,  INC.,  announces 
the  name  of  the  first  star  to  be  fea- 
tured in  the  photodramas  it  will 
begin  producing  at  once.  Olive  Tell,  who 
is  scoring  a  decided  success  on  the 
speaking  stage  in  Morosco's  "Civilian 
Clothes,"  is  the  young  woman  signed. 

Miss  Tell  is  well  known  to  film  fans 
for  her  work  in  "To  Hell  with  the 
Kaiser,"  "Secret  Strings,"  and  many 
others.  She  began  her  screen  career  as 
a  member  of  the  Empire  Mutual  All 
Star  Company  and  previously  had  en- 
joyed an  exacting  training  on  the  stage, 
having  been  graduated  from  stock  work 
to  that  of  a  Broadway  star. 

Although  Miss  Tell's  first  story  has 
been  selected  it  has  not  as  yet  been 
named  and  probably  will  not  be  until 
production  is  well  under  way.  It  is  said, 
however,  that  the  leading  role  provides 
Miss  Tell  with  a  part  that  fits  her  like 
the  proverbial  glove. 
B.  A.  Rolfe  will  direct  Miss  Tell. 


Theodore  KoslofT  Becomes 
Member  of  De  Mille  Staff 

THEODORE  KOSLOFF  has  affixed 
his  name  to  a  long-term  agree- 
ment by  the  terms  of  which  he 
will  appear  in  and  assist  in  the  pro- 
duction work  of  future  Paramount-Art- 
craft  pictures,  according  to  an  an- 
nouncement just  made  by  Cecil  B.  De 
Mille,  director-general  -of  the  Famous 
Players-Lasky  Corporation. 

The  Russian  dancer  joined  Cecil  B. 
De  Mille's  company  several  months  ago. 


of  the  campaign  being  conducted  by  the 
Cohen-Bullock  organization. 

Lustig  Repudiates  League  Contract. 

H.  H.  Lustig,  president  of  the  Cleve- 
landland  Motion  Picture  Exhibitors 
League,  of  which  body  Sam  Bullock  is 
executive  secretary,  declares  the  project 
announced  by  Mr.  Black  is  not  meeting 
with  favorable  response  throughout  the 
country.  He  says  so  far  as  his  knowl- 
edge goes  the  exhibitors  would  refuse 
"almost  to  a  man"  to  be  a  part  of  an 
organization  which  bound  itself  to  dis- 
tribute films  which  were  the  product  of 
any  one  producer  of  films. 

Mr.  Lustig  complains  that  while  he 
is  a  member  of  the  League's  advertising 
committee  named  at  St.  Louis  and  ap- 
pointed by  Mr.  Black  he  has  not  been 
consulted  by  the  president  of  the  League 
in  the  negotiations  leading  up  to  the 
Universal  affiliation  and  declares  the 
step  was  taken  without  his  approval. 
The  Cleveland  official  expresses  the 
opinion  that  any  such  move  would  be 
"business  suicide"  for  the  exhibitors.  In 
a  letter  to  Mr.  Cohen  he  is  further 
quoted  as  saying  : 

"I  can't  understand  how  the  Motion 
Picture  Exhibitors'  League,  if  such  a 
thing  exists,  or  its  executives,  could  en- 
ter such  an  agreement  in  such  a  high- 
handed manner.  Certainly  the  men 
most  vitally  interested,  the  exhibitors 
who  are  to  deliver,  were  not  consulted." 


playing  an  important  role  in  the  special 
production  of  "Why  Change  Your 
Wife?"  which  was  recently  completed 
at  the  Lasky  studio.  According  to  the 
original  arrangement  existing  between 
Mr.  De  Mille  and  Mr.  Kosloff.  the  lat- 
ter was  to  appear  in  two  De  Mille  pro- 
ductions and  then  terminate  his  connec- 
tion with  the  company. 

Under  the  new  arrangement,  Kosloff 
becomes  a  permanent  member  of  the 
De  Mille  staff.  Whenever  possible,  he 
will  portray  roles  suited  to  his  per- 
sonality and  it  is  understood  that  these 
screen  appearances  will  not  be  limited 
to  De  Mille  productions  alone. 

In  addition  to  his  work  before  the 
camera,  Theodore  Kosloff  will  assist 
Mr.  De  Mille  in  a  technical  capacity.  As 
an  authority  upon  the  art  of  the  dance 
and  of  Oriental  stage  settings,  he  will 
be  invaluable  assistance  to  the  director. 


Chicago  Exhibitors  and 

Public  Greet  Miss  Binney 

BECAUSE  of  the  interest  evinced 
by  Illinois  exhibitors  in  Constance 
Binney  and  her  first  Realart  pic- 
ture, "Erstwhile  Susan,"  Manager  W.  H. 
Willard,  of  the  Chicago  office,  held  a 
private  showing  of  the  picture  on  De- 
cember 12  before  one  of  the  largest 
gathering  of  showmen  ever  assembled 
in  that  city  for  similar  purposes. 

"Erstwhile  Susan"  was  already  an- 
nounced for  its  first  Chicago  presenta- 
tion at  the  Playhouse  on  December  14, 
but  such  was  the  result  of  country-wide 
reports  on  this  picture  that  the  Chi- 
cago office  deemed  it  inadvisable  to  wait 
even  the  two  days  thit  intervened. 


The  trade  showing  held  at  the  Uni- 
versal exhibition  rooms  was  packed  to 
the  doors  and  many  were  obliged  to 
stand  in  the  doorway  during  the  screen- 
ing. It  is  said  to  have  been  the  great- 
est gathering  of  exhibitors  ever  as- 
sembled in  Chicago  for  the  reviewing 
of  a  photoplaj'.  Miss  Binney  was  un- 
able to  appear  in  person,  although  in 
the  city  with  her  stage  company,  be- 
cause of  a  sprained  ankle.  Manager 
Willard  remained  in  his  office  after- 
wards and  attended  to  the  signing  of 
contracts  with  showmen  who  were  un- 
able to  stay  over  in  Chicago.  The  book- 
ings are  reported  to  be  gratifying  as 
the  result  of  the  screening. 

Two  days  later,  at  the  Playhouse 
Theatre,  Miss  Binney's  first  Realart  pic- 
ture played  to  a  record  house  on  the 
same  stage  where  the  young  actress 
made  her  first  theatrical  appearance 
several  years  ago. 

Fox  News  Cameras  "Shot" 
Carlisle,  Notorious  Bandit 

PICTURES  of  events  in  the  capture 
of  "Bill"  Carlisle,  the  lone  train 
robber,  were  shown  in  a  recent  re- 
lease of  Fox  News.  These  remarkable 
pictures  were  obtained  by  two  fox 
News  cameramen,  P.  V.  Hurd,  of  Den- 
ver, and  F.  J.  Hiscock,  of  Cody,  Wyo., 
who  were  notified  to  "cover"  the  story 
by  the  home  office,  when  news  of  the 
apprehension  of  the  bandit  was  re- 
ceived. The  two  cameramen  traveled 
hundreds  of  miles — Hurd  to  Douglas, 
Wyo.,  and  Hiscock  to  Wheatland, 
Wyo.,  where  Carlisle  was  imprisoned. 

Scenes  were  taken  at  William  Hill's 
ranch  at  Rock  River,  where  Carlisle 
spent  Thanksgiving  Day  after  having 
escaped  from  prison  and  robbed  the 
Los  Angeles  Limited.  The  following 
day  he  went  to  Bray's  ranch,  where  he 
leaped  through  a  window  to  escape  the 
posse  and  was  trailed  through  the  woods 
to  the  cabin  of  Ed  Williams. 

Members  of  the  posse  that  captured 
the  bandit  re-enacted  the  scenes  for 
the  cameramen,  showing  how  the  cabin 
w-as  surrounded  and  how  Carlisle  was 
shot  when  he  resisted  arrest ;  also  show- 
ing Sheriff  Alonzo  S.  Roach  with  Car- 
lisle's weapons  and  stolen  money 
pierced  with  bullets  found  on  the  bandit. 


Adanac  Alone  Financed  Its 
Production  of  "The  Shadow" 

THE  published  report  that  "The 
Shadow,"  a  propaganda  picture 
made  at  Trenton,  Ontario,  was 
financed  by  the  Canadian  Pacific  Rail- 
way, is  denied  by  the  .^danac  Produc- 
ing Company,  Ltd.,  of  Montreal,  in  the 
following  statement: 

"For  the  information  of  yourselves 
and  the  public  you  reach,  it  is  only  fair 
to  the  shareholders  of  the  Adanac  Pro- 
ducing Company  to  state  that  the  pic- 
ture was  wholly  and  solely  financed  by 
the  Adanac  Producing  Company,  and, 
furthermore,  the  Adanac  Producing 
Company  has  never  sought  nor  can- 
vassed nor  received  the  financial  sup- 
port of  the  Canadian  Pacific  Railway 
or  any  other  railway  in  carrying  out 
its  program. 

"As  you  are  interested  in  Canadian 
matters,  and  we  are  a  Canadian  pro- 
ducing organization,  we  invite  your 
best  attention  to  accuracy  in  the  inter- 
est of  the  industry  we  are  interested 
in." 


January  3,  1920 


THE    MOVING    PICTURE  WORLD 


65 


E.  M.  Porter  Negotiates  Contract 

For  Simplexes  Worth  $1,000,000 


WHAT  is  undoubtedly  the  largest 
motion  picture  machine  order 
that  has  ever  been  entered  upon 
the  books  of  any  manufacturer  and 
which  is  a  part  of  a  gigantic  contract 
that  has  been  successfully  negotiated 
between  Mme.  Schuepbach  of  the 
Mundusfilm  Company,  of  Paris,  and  E. 
M.  Porter,  general  manager  of  the  Pre- 
cision Machine  Company,  builders  of 
the  famous  Simplex,  is  one  of  the  big 
news  features  of  the  year  in  the  mo- 
tion picture  industry. 

While  in  other  branches  of  the  mo- 
tion picture  industry  contracts  involv- 
ing $1,000,000  have  been  entered  into 
with  both  parties  thereto  posing  before 
a  battery  of  screen  and  still  cameras, 
yet  the  one  by  which  the  Mundusfilm 
Company  agreed  to  purchase  $1,000,000 
worth  of  Simplex  projectors  was  nego- 
tiated without  a  blare  of  trumpets  and 
with  the  characteristically  modest  and 
quiet  general  manager  of  the  large  pro- 
jector plant  as  one  of  the  participants, 
and  the  brisk,  sharp-eyed  young  and  at- 
tractive representative  of  Europe's 
chief  film  distributors  as  the  other. 

Three  Years  As  Manager. 

E.  M.  Porter,  whose  activities  in  the 
film  world  are  well  known  to  the  cap- 
tains of  the  industry,  has  worked  un- 
ceasingly for  the  establishment  of  an 
ideal  machine  distributing  system  since 
his  acceptance  of  the  managerial  posi- 
tion with  the  Simplex  Company  some- 
thing over  three  years  ago.  At  the  time 
of  E.  M.  Porter's  active  entrance  in 
the  machine  manufacturing  line  the 
distributing  of  projectors  was  left  to 
many  hands  in  as  many  quarters. 

E.  M.  Porter,  bringing  to  the  Simplex 
Company  a  wealth  of  knowledge  gained 
in  film  field  surveys  and  fresh  from  a 
pioneering  survey  of  the  South  Ameri- 
can market   for   the   Famous  Players- 


Madame  Schuepbach 

Negotiated  $1,000,000  purchase  of  Simplexes 
for  Mundusfilm,  Paris. 


Lasky  Company,  set  about  to  devise  a 
method  of  distribution  of  Simplex  ma- 
chines that  would  enable  the  distribu- 
tor to  maintain  a  high-grade  establish- 
ment and  also  assure  the  manufacturer 
of  a  yearly  number  of  machine  sales  to 
justify  the  constant  improving  of  the 
machines  themselves.  Today,  as  a  trib- 
ute to  his  foresight  and  perseverance, 
there  are  twenty-si.x  Simplex  distribut- 
ing offices  in  this  country,  each  of  which 
is  also  carrying  with  it  a  high-grade 
theatre  equipment  supply  house. 

Predicted  Foreign  Trade. 

Mr.  Porter  has  repeatedly  asserted 
during  the  war  that  a  cessation  of  hos- 
tilities would  find  Europe  a  splendid 
field  for  a  repetition  of  his  wonderful 
program  in  this  country.  The  sole  dis- 
tributors of  the  Simplex  Projector  in 
Continental  Europe  for  the  past  several 
years  have  been  the  Mundusfilm  Com- 
pany, of  Paris,  while  J.  Frank  Brock- 
liss,  Ltd.,  has  handled  Simplex  in  Great 
Britain,  and  in  the  Scandinavian  coun- 
tries J.  L.  Nerlien,  Akt.,  handled  this 
popular  projector  exclusively. 

Several  weeks  ago,  Mme.  Schuepbach 
arrived  in  New  York  and  made  her 
official  headquarters  with  Sidney  Gar- 
rett, her  American  representative,  the 
well-known  film  exporter  in  the  God- 
frey Building,  where  she  received  all 
those  interested  in  forming  business 
alliances.  Mme.  Schuepbach  brought 
with  her  glowing  reports  of  Simplex 
business  in  Europe  and  was  highly  op- 
timistic concerning  the  future  machine 
business  in  that  section  of  the  world, 
and  steps  were  at  once  taken  to  renew 
the  Simplex  contract  for  Continental 
Europe. 

Mundusfilm  Officials. 

It  can  well  be  said  that  the  Mundus- 
film Company  numbers  among  its  direc- 
tors and  officials  the  biggest  film  and 
financial  men  of  France.  The  president 
of  this  organization  is  Edwarde  Men- 
nier,  the  chocolate  king  of  Europe. 
Charles  Schuepbach  is  general  manager, 
while  Mme.  Schuepbach  takes  care  of 
all  details  pertaining  to  foreign  business 
and  its  varied  alliances. 

Mme.  Schuepbach  reports  that  at  the 
present  time  the  Mundusfilm  Company 
has  offices  located  in  si.x  cities  in 
France.  The  main  office  is  located  at 
12  Chaussee  O'Antin,  Paris. 

Other  European  offices  are  located 
and  established  as  follows:  Geneva, 
Jtaly,  11  Rue  Levrier;  Rome,  Italy,  3 
Via  Bugamo;  Amsterdam,  Holland,  530 
Prinsengracht ;  Barcclone,  Spain,  91 
Calle  Da  La  Universitat.  Arrangements 
are  also  pending  for  the  establishment 
of  offices  in  Strassburg,  Bukarest, 
Vienna  and  Berlin.  Connected  with  each 
of  these  offices  is  a  fully  equipped 
theatrical  supply  house  and  Simplex 
agency,  each  in  charge  of  a  well  versed 
projection  engineer  and  each  of  them 
equipped  to  give  practical  demonstra- 
tions of  Simplex  efficiency. 

Extensive  Advertising  Planned. 

The  various  conferences  engaged  in 
between  Mme.  Schuepbach  and  Mr.  Por- 
ter finally  resulted  in  the   signing  up 


with  Simplex  for  fully  $1,000,000  worth 
of  Simplex  machines  that  are  to  be  dis- 
tributed throughout  Europe  within  a 
prescribed  period.  Mme.  Schuepbach 
was  highly  gratified  with  the  arrange- 
ments made  and  an  active  campaign  was 
planned  which  will  carry  the  name  of 
Simplex  throughout  Europe  by  means 
of  trade  paper  and  other  mediums.  He 
is  a  firm  believer  in  the  use  of  printer's 
ink  and  the  advertising  which  she  has 
already  carried  on  in  Europe  and  which 
has  resulted  in  the  installation  of  hun- 
dreds of  Simplex  projectors  throughout 
her  territory,  have  often  been  mar- 
veled at  in  Europe's  theatrical  circles. 

Mme.  Schuepbach  was  banqueted  by 
many  of  the  leading  film  executives  dur- 
ing her  stay  in  New  York  and  before 
sailing  for  Europe  a  feast  was  given 
in  her  honor  by  Richard  Rowland,  of 
Metro,  at  which  were  gathered  many 
leaders  in  the  film  industry.  One  of 
the  most  prominent  floral  pieces  among 
those  that  filled  her  steamer  cabin  was 
the  one  sent  her  by  the  Precision  Ma- 
chine Company,  symbolizing  "Good 
Luck."  One  of  the  last  to  bid  her  "God 
Speed"  was  E.  M.  Porter,  who  plans  to 
spend  several  months  in  Europe  in  the 
spring  and  is  already  at  work  on  a 
plan  of  distribution  which  will  bring 
to  the  European  theatres  the  well- 
known  Simplex  projector,  and  inciden- 
tally assure  the  American  film  men 
that  their  product  will  be  absolutely 
safe  while  being  shown  in  this  macnine. 


Big  "U"  Serial  Nearing  Completion. 

The  fifteenth  episode  of  the  Universal 
serial,  "The  Radium  Mystery,"  is  rapidly 
nearing  completion  under  the  direction 
of  Robert  F.  Hill.  Eileen  Sedgwick,  Cleo 
Madison,  Robert  Reeves  and  Robert 
Kortman,  who  portrays  the  heavy,  are 
the  feature  players. 


E.  M.  Porter 

General  Manager  of  Precision  Machine 
Company,    "Other  half"  In  big 
Simplex  sale. 


66 


THE    MOVING    PICTURE  WORLD 


January  3,  1920 


Taking  a  Peek  at  an  Infant  Industry 

Givittg  the  "Once  Over"  to  Moving  Picture  World  of  Ten  Years  Ago 


THE  meal  of  victuals  that*  was  pre- 
sented to  Thomas  A.  Edison  on  the 
anniversary  of  the  foundation  of  the 
Motion  Picture  Patents  Company,  Decem- 
ber 20,  ten  years  ago,  was  an  event  re- 
markable for  its  "fewer  and  better"  speech- 
es. Mr.  Edison  ducked  the  responsibility 
of  personally  orating  and  his  thanks  for 
the  loving  cup  then  presented  to  him  were 
expressed  by  Frank  L.  Dyer,  while  Thomas 
Alva  Edison  sat  mute. 

Phonographs  were  vogue  then.  The 
mechanical  kind  me  mean.  And  Edison 
invented  them !  Wonder  vihat  the  great 
inventor  thought  of  the  human  "improve- 
ment," on  his  brain-child? 

J.  J.  Kennedy  made  the  presentation 
speech.  The  loving  cup  was  21  inches  high 
and  weighed  1,000  ounces  of  solid  silver. 
Mr.  Kennedy's  speech  was  4  and  3/4  inches 
high  in  Moving  Picture  World  10  point 
type  and  ivas  weighed  well  before  being 
spoken.  "The  Licensed  Manufacturers  and 
Importers  of  Moving  Pictures"  contributed 
to  the  1,000  ounces  and  heavy  expense  for 
furnishing  the  beautiful  work  of  art. 

Roster  of  the  "Inner  Circle." 

The  Plaza  Hotel  was  the  scene-  Those 
who  shoved  their  knees  under  the  "groan- 
ing board"  were :  Thomas  Armat,  Washing- 
ton; Frank  L.  Dyer,  George  F.  Sculi,  J. 
J.  Kennedy,  H.  N.  Marvin,  George  K. 
Spoor,  Frank  J.  Marion,  Samuel  Long, 
George  Kleine,  Siegmund  Lubin,  F.  W. 
Shingi,  Gaston  Melies,  Jacques  A.  Berst, 
William  N.  Selig,  William  T.  Rock,  J. 
Stuart  Blackton  and  Albert  E.  Smith. 
Read  the  list  again  and  see  hoiv  many 
names  are  familiar  to  you  now. 

Ten  years  ago  there  were  two  speeches 
at  the  creme  de  la  creme  gathering  of  the 
industry.  The  last  banquet  we  attended 
was  in  honor  of  Samuel  L.  Rothapfel's 
Unit  Program.  After  the  seventeenth 
speech  we  lost  track. 

Of  those  listed  above  it  may  be  well  to 
identify  ( for  the  benefit  of  us  young  fel- 
lows) Thomas  .-^rmat,  as  an  inventor  of  a 
projection  machine;  George  F.  Scull,  as 
an  attorney  and  Secretary  of  the  Patents 
Company ;  Frank  L.  Dyer,  as  a  lawyer 
and  general  manager  of  Thomas  A.  Edison, 
Inc.,  the  main,  principal,  and  original  Edi- 
son corporation ;  J.  J.  Kennedy  and  H.  N. 
Marvin  as  the  "big  guns"  of  Biograph. 
With  the  exception  of  those  that  have 
died  the  others  in  the  list  are  known  in 
pictures; — or  because  of  their  association 
with  pictures — to  this  day. 

Three  fine  men  of  the  original  group  have 
since  died — William  T.  Rock,  Samuel  Long 
and  Gaston  Melies. 

The  "Consumptive  Lady"  Featured. 

"Camille,"  staged  and  photographed  by 
Pathe,  was  the  feature  offering  of  that 
Franco-American  organization.  "  For  those 
who  hav  read  'Camile'  this  picture  will  be 
of  especial  interest — after  seeing  it,"  said 
the  advertisement  writer.  Nothing  said 
about  incidental  sensations  while  the  pic- 
ture was  being  screened. 

New  York  Motion  Picture  Company, 
publishers  of  Bison  Films,  offered  "The 
Red  Cross  Heroine."  This  came  at  a  date 
when  Charles  O.  Baumann  was  announcing, 
in  page  "copv."  a  discussion  then  preval- 
ent between  his  firm  and  the  Film  Import 
and  Trading  Company  as  to  who  owned, 
for  America,  the  agency  for  Ambrosio  and 
Italia  films.  In  these  times  when  a  fellow 
wants  to  know  anything  about  Italian  films 
he  asks  Harry  Raver. 


Getting  back  to  "  The  Red  Cross  Hero- 
ine" the  "still"  that  illustrated  the  advert 
showed  the  nurse  sitting  on  the  edge  of  a 
soldier's  cot.  M usic  suggestion :  "I  Don't 
Want  to  Get  Welt." 

Making  Bids  for  "Family  Trade." 

With  the  commencement  of  1910  the  Ka- 
lem  Company  declared  to  release  two  reels 
a  week.  "One  of  them  will  be  devoted  to 
suitable  subjects  for  women  and  children." 
What  an  amasing  innovation! 

The  editor  of  Moving  Picture  World 
was  "taking  a  rap"  at  Keith  &  Proctor 
because  that  firm  was  mixing  vaudeville 
into  their  pictures.  Seemed  to  have  over- 
looked the  fact  that  vaudeville  was  first 
and  it  was  pictures  that  were  "mixed  in." 
But  he  was  putting  up  a  good  fight,  was 
Friend  Editor! 

Incidentally  it  might  not  be  amiss  to 
state  that  the  editors  then  were  the  late 
J.  P.  Chalmers  and  Thomas  Bedding.  Any 
fine  afternoon  you  will  see  Mr.  Bedding, 
until  this  more  advanced  age,  promenad- 
ing Fifth  Avenue  with  spats  and  cane  and 
form  erect — carrying  a  lot  of  brains  under 
his  "topper."  From  the  theoretical  side  of 
frniniiiiinniiiiiiniiiinininiiiiiiiuniiiiiiiiiiiimiiiiiiiiniiiiiiiiiiiiiiim 

I  Small  Exhibitor  Finds  | 
I     World  of  Great  Benefit  | 

I  PRINCESS  THEATRE.  | 

g  H.  Schlomer,  Proprietor.  g 

I  Traer,  la.,  December  15,  1919.  | 

i  Moving  Picture  World  :  g 

i  Please  find  inclosed  my  remit-  1 

1  tance  for  Moving  Picture  World  | 

j  for  the  year  1920.  | 

g  I  am  pleased  to  say  that  while  I  g 

g  am  running  only  a   small   show  1 

g  house  I  find  the  World  of  exceed-  1 

1  ing  benefit  in  my  work,  and  will  1 

1  take  this  opportunity  of  expressing  | 

1  my  appreciation  of  your  eflForts  | 

1  during  the  recent  strike.  g 

I  H.  Schlomer.  g 

illllllUIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIUIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIU^ 

pictures,  he  has  vacated  the  editorial  chair 
to  take  active  part  in  rearing  an  Infant 
Industry. 

Greetings  to  Old  Friend  "Open  Market." 

"lie's  in  again!"  Mr.  Open  Market,  most 
talked  about  member  of  the  craft. 

The  International  Projecting  and  Pro- 
ducini,'  Company  had  "gone  up  like  a  rock- 
et and  come  down  stick."  Said  the  editor : 
"J.  J.  Murdock,  with  all  his  ability,  .  .  . 
is  out  of  the  game."  Mr.  Murdock's  fight 
for  an  open  market  had  created  no  end 
of  comment  and  engendered  strife  and 
discord  at  many  commercial  firesides.  It 
was  an  exciting  story — his  struggle  ta 
"open"  the  market — and  others  continued  it. 

Mr.  Murdock,  since  then,  has  become  a 
vaudeville  magnate  bflt  he  still  shies  an 
occasional  nickle  into  the  picture  game 
from  the  exhibition  angle. 

The  publication  in  the  pictorial  supple- 
ment of  the  New  York  Times  of  "re- 
productions of  scenes  in  noted  moving  pic- 
tures" was  hailed  as  a  great  acknowledge- 
ment of  the  infant  industry.  In  those 
days  the  newspapers  w-ere  ignoring  or 
openly  fighting  the  screen.  It's  different 
now — thanks  to  the  "national  advertising 
campaigns"  in  which  the  dailies  are  sharing. 

Flirtations  with  "Wall  Street." 

The  Central  Park  West  Amusement  Cor- 
poration was  formed  to  erect  the  Park- 


way Theatre  at  36-38  Cathedral  Parkway. 
A  $10,000  proposition — "with  slanted  floor, 
a  special  20-inch  opera  chair.  Power's  No. 
6  machine,  with  double  dissolving  attach- 
ments and  Power's  inductors."    Get  this: 

"The  company  feels  that  the  motion  pic- 
ture industry  is  still  an  infant  and  with 
the  strides  that  are  being  made  to  bring  it 
to  perfection  will  prove  a  lucrative  invest- 
ment for  such  capital  as  will  invest  itself 
under  proper  lines." 

.^nd  in  1919  it  is  still  an  infant — but 
"lordy,  lordy  how  it  has  grozccd." 

"Dominating  the  Field." 

More  "slide"  firms  were  advertising  their 
wares  ten  years  ago  than  during  these 
modern  days — and  "lecturers"  helped  with 
the  torture  of  their  stereopticon  projection. 
The  "mirror  screen"  was  coming  in  just 
then.  As  they  subsequently  retired,  the 
"lectures"  possibly  got  a  flash  at  them- 
selves in  the  mirror. 

"The  new  mirror  screen  just  placed  in 
the  Blue  Mouse  Theatre,  Baltimore,  is  the 
sensation  of  the  year"  said  one  writer. 
"If  I  was  to  tell  you  that  the  screen  im- 
proves the  picture  100  per  cent  would  you 
believe  me." 

That's  where  "One  Hundred  Per  Cfnt 
Pictures"  originated.   Eh!  Wot? 

Fort  Leavenworth  was  photogrraphed  by 
Essanay.  "U.  S.  .Army  Manouvers,  Fort 
Leavenworth,  Kan."  was  the  title.  Bet  a 
button  some  of  the  Kaiser's  emissaries 
copped  a  print  and  sent  it  to  the  Old  Boy. 
("O.  B."  meaning  the  Devil  Himself.) 

Chicago  News :  "Maurice  Fleckles,  of 
Laemmle  Film  Service,  is  building  a  mag- 
nificent theatre  at  Waukeagan,  111.  Ap- 
pro.ximately  $20,000.  For  vaudeville  and 
pictures." 

List  to  "A  Picture  Crank." 

Torrington,  Conn.,  Dec.  8,  1909.  Editor 
Moving  Picture  World: 

"  Why  don't  we  see  better  pictures 

in  this  country?  Why  do  the  film  cen- 
sors pass  such  pictures  as  Biograph's 
'Nursing  a  Viper'  and  the  Vitagraph's 
'From  Cabin  Boy  to  King.'  I  saw  ladies 
turn  from  the  brutal  scenes  in  both  these 

pictures  This  town  was  picture  crazy 

but  business  is  dropping  off.  'There's  a 
Reason.'  "    How  about  the  family  trade? 

"The  Union  Film  Exchange,  of  Harris- 
risburg.  Pa.,  are  buildmg  up  a  good  busi- 
ness by  taking  pains  to  please  all  cus- 
tomers." The  infant  was  a  sensible  wean- 
ling, anyhow. 

Howdy,  Mr.  Williams!  Discovered! 

The  Australian  correspondent  of  the 
World  spoke  thus,  under  signature  of  W. 
H.  H.  Lane: 

"The  Colonial  is  the  Old  Oxford  The- 
atre, on  George  Street,  which  has  just 
changed  hands  and  has  been  taken  over  by 
J.  D.  Williams,  of  Seattle,  Wash.  Has 
been  beautifully  fitted  up  with  an  American 
arched  entrance  and  well  illuminated  with 
lots  of  incandescent  lights,  tastefully  ar- 
ranged in  the  arch  and  front  of  the  theatre, 
done  in  pure  white  in  imitation  of  marble 
and  he  has  introduced  an  innovation  into 
this  part  of  the  world  of  continuous  per- 
formances from  11  A.  M.  to  11  P.  M. 

For  further  details  ask  Mr.  Williams, 
manager  of  First  National,  or  Mr.  Years- 
ley,  same  address,  who  helped  Mr.  Williams 
put  the  Colonial  on  the  map. 

Next  week :  Moving  Picture  World  of 
January  7,  1910.  — W.  K.  H. 


January  3,  1920 


THE   MOVING   PICTURE  WORLD 


67 


Ralph  Ruffner  Makes  Vigorous 

Plea  for  Good  Newspaper  Stills 


i 

Ralph  R.  Ruffner 

Of  the  Rialto  Theatre,  San  Francisco. 


(Editorial  Note:  Although  this  came 
In  the  form  of  a  personal  letter  and  was 
not  intended  for  publication.  Ralph  Ruff- 
ner, of  the  Rialto  Theatre,  San  Francisco, 
tells  so  many  truths  in  his  communica- 
tion that  the  letter  is  passed  along  to 
the  various  publicity  departments.  Accom- 
panying the  letter  were  several  copies  of 
San  Francisco  papers  carrying  the  "Man- 
nlster"  display  referred  to.  The  original 
of  the  design  is  reproduced  herewith.  The 
reproductions  were  so  poor  in  the  coarser 
newspaper  screen  that  after  the  second 
day  the  display  was  thrown  out  and  a 
reverse  cut  of  the  title  substituted.  The 
letter  was  written  just  after  the  strike 
of  the  printers  and  has  been  held  awaiting 
publication.) 

THE,  Mannister  copy  came  out  so 
darned  dark,  you  can  use  it  as  a 
warning — so  here's  the  original  to 
work  from.  A  much  better  result  is 
that  of  "Wives  of  Men" — and  by  the  way 
— considering  the  picture,  I  wish  you 
could  see  the  press  sheet  on  this  Flor- 
ence Reed  subject.  Here's  the  sum  total 
of  suggestions  for  lobby: 

TRY  THESE  IN  YOUR  LOBBY. 

In  the  lobby  nothing  would  be  better 
than  large  and  small  photographs  of  the 
star,  with  several  of  the  one-sheet  posters 
framed  and  possibly  a  three-sheet  framed 
at  each  side  of  the  main  entrance. 

A  large  wedding  ring  would  be  made 
up  by  covering  a  wooden  hoop  with  gilt 
paper.  In  this  mount  a  photograph  en- 
largement of  the  star,  or  a  cut-out  made 
from  part  of  the  poster,  showing  the  star 
and  Frank  Mills  in  a  scene  together. 

I  agree  with  them  that  nothing  would 
be  better — it  would  attract  more  atten- 
tion. And  do  you  think  their  exchange 
had  any  star  photos — any  which  would 
do  the  Reed  lady  justice?  Their  rep- 
resentative had  to  go  outside  to  other 
exchangemen  and  borrow  what  they  hap- 
pened to  have  from  old  pictures. 

Same  exchange  was  held  on  an  adver- 


tisement from  New  York  on  a  current 
feature — "Mannister" — and  when  the 
package  finally  did  arrive,  we  were  all 
on  our  toes  to  get  some  of  the  line  ad 
cuts  shown  in  their  very  excellent  press 
book,  only  to  find  that  every  cut  we 
wanted  was  not  there,  and  every  blamed 
cut  we  didn't  want  was  there. 

And  so  it  goes  from  year  to  year, 
with  the  same  old  yowls  about  the  same 
old  grief.  In  my  files  are  a  half  dozen 
diflFerent  wires  to  New  York  people  try- 
ing to  get  star  stills  and  the  proper  scene 
stills  on  various  subjects  booked  to  this 
theatre  in  the  past  six  weeks  —  stuff 
which  the  exchanges  should  have  had  but 
which  they  claimed  they  could  not  get — 
and  my  wires  were  nothing  more  than 
auxiliary  efforts  to  pry  loose  advertising 
material  which  I  knew  was  in  existence. 

A  Constant  Expense. 

How  much  money  in  telegraph  tolls 
alone  do  you  imagine  is  thrown  away  by 
exchanges  throughout  the  United  States 
in  a  year's  time  in  efforts  to  obtain  the 
advertising  meat  necessary  for  an  ex- 
hibitor to  have  to  work  each  picture  to 
the  fullest  possible  earning  power? 

Every  now  and  then  I  get  a  letter 
from  some  reader  of  the  department 
giving  vent  to  their  feelings  over  their 
inability  to  get  the  kind  of  cut  copy 
which  will  work  for  them.  It  isn't  just 
that  one  should  see  only  the  faults  and 
never  the  virtues. 

There  has  been   a  great  change  for 


the  better  in  the  conduct  of  advertising 
and  publicity  departments — in  the  prep- 
aration of  usable  material  for  exhibitors, 
and  in  recent  months  we  have  seen  sev- 
eral of  the  most  splendid,  complete  and 
comprehensive  exploitation  books  and 
accessories  that  brains  and  ability  could 
make  possible — and,  unfortunately,  in 
the  same  space  of  time  we  have  been 
confronted  with  over-ripe  examples  of 
bed-ridden  enthusiasm. 

Starts  in  the  Studios. 

Some  of  this  trouble  dates  from  the 
studios.  Oftentime  a  picture  will  contain 
some  individual  who,  though  not  the  ad- 
vertised star,  will  still  be  worth  money 
at  the  box  office,  if  the  house  has  any 
way  of  playing  him  up.  For  example, 
in  "When  Bearcat  Went  Dry,"  Lon 
Chaney  has  a  prominent  part — enough 
to  justify  a  separate  still  of  him  in  char- 
acter, but  what  few  unusable  newspaper 
stills  the  exchange  possesses  fail  to  show 
him  so  we  could  make  an  enlargement 
for  the  lobby  or  for  newspaper  copy. 
Connecting  his  name  up  with  The  Frog 
in  "The  Miracle  Man"  is  too  good  an 
opportunity  to  pass  up,  and  I  venture 
the  guess  that  all  those  appearing  in 
that  wonderful  picture  will  be  so  cited  in 
advertising  for  a  long  time  to  come. 
Picture  All  the  Playefs. 

Granting  that  "Bearcat"  was  made  be- 
fore these  possibilities  were  recognized, 
it  is  my  opinion  someone  failed  to  avail 
themselves   of   the  opportunity  to  get 


^68 


THE   MOVING   PICTURE  WORLD 


January  3,  1920 


separate  and  well  posed  stills  of  each 
prominent  player  in  the  cast.  If  a  player 
was  anywhere  near  prominent,  I  think 
I'd  "shoot"-  him  on  suspicion.  Further- 
more, no  stars  are  mentioned  in  the  ex- 
ploitation of  "Bearcat"  which  is  all  the 
more  reason  why  the  characters  should 
have  been  played  up.  The  characters 
make  the  story  and  the  story  makes  the 
book  and  good  advertising  will  make  the 
grade  with  all  of  them. 

Another  thing  I  find  myself  strong 
for,  and  that  is  good  newspaper  stills 
of  the  two  reel  comedies.  Some  of  the 
comedies,  sometimes,  have  copy  which, 
when  played  up— like  a  pretty  girl  in 
a  fetching  costume,  and  most  all  come- 
dies now  have  'em — will  be  worth  sev- 
eral hundred  dollars  on  the  week,  but 
there  is  not  enough  attention  paid  to 
this  essential  by  the  comedy  producers. 
A  little  more  speed  in  this  direction  and 
exhibitors  will  cash  in  on  fillers,  if  the 
so-called  feature  just  doesn't  happen  to 
hit. 

Stills  Help  Sales. 

Am  holding  up  three  two-reel' comedies 
at  this  writing,  just  waiting  until  New 
York  can  supply  the  8  by  10  newspaper 
stills  from  which  we  can  make  some  30 
by '40  enlargements  for  the  lobby,  for 
I  found  all  three  replete  with  dandy  ad- 
vertising possibilities,  but  nothing  in  the 
exchanges  with  which  to  advertise  them 
as  they  deserved. 

To  summarize  : 

Here  Are  the  Rules. 

An  intelligent  selection  of  the  news- 
paper stills  would  be : 

1.  The  star  in  good  poses,  half,  three- 
quarter  and  full  lengths — especially  the 
latter  if  handsomely  gowned. 

2.  Individual  poses,  full  length,  of  those 
prominent  in  the  cast — whether  the  star 
hollers  or  not.  (If  it's  in  his  or  her  con- 
tract I  guess  we  don't  get  'em.) 

3.  Scenes  which  come  nearest  telling 
some  important  bit  of  the  story.  If  of 
but  two  people,  pose  them  as  close  to- 
gether as  consistent  with  the  narrative. 
Oftentimes  in  the  preparation  of  half-tone 
newspaper  adv.  cuts  they  will  be  too  far 
apart  to  balance  nicely  with  a  four-column 
display.     If  a  unique  costume  or  excep- 


tional characterization  will  furnish  the 
atmosphere  desired  for  a  particular  scene, 
let's  "get"  this  for  the  trade  paper  and 
newspaper  display  with  the  still  camera. 
(To  you  Mr.  Director.)  Manufacture  a 
scene  for  this  if  you  have  to.  There  is  too 
much  money  shot  away  for  meaningless 
stills  and  not  enough  for  the  "come-ons" 
— and  you  know  a  "come-on"  as  well  as 
the  sharpshooter,  though  sometimes  the 
distributor  is  completely  at  fault  in  fail- 
ing to  get  to  us  those  stills  you  pains- 
takingly supplied  him  with. 

4.  Comedies.    Pretty  girls,  en-group  or 
single     poses — full     lengths  invariably. 


Larry  Semen's  "Between  the  Acts" — shame 
on  you,  Larry!  On  your  toes  with  some 
good  8  by  10s  hereafter.  Every  last  man 
handling  your  comedies  wants  Just  that, 
and  though  they  might  appear  on  the 
lithos,  a  lot  of  lobbies  don't  carry  paper. 
Most  every  photographer  in  most  every 
town  can  turn  out  enlargements,  and  the 
right  kind  of  a  scene  or  pose  enlarged 
from  an  8x10  newspaper  still,  planted  in 
the  lobby  will  poll  and  nowadays  an  ex- 
hibitor must  aell  every  foot  of  hla  ahon 
to  make  the  grade.  In  other  words,  what's 
worth  presenting  is  worth  advertising. 
Advertising  is  well  worth  while. 


Circuit  Salesman  Shows  Pictures  in 

Ice-Bound  Peninsula  of  Michigan 


FIRST  reports  from  A.  G.  Decker, 
who  is  opening  up  a  pioneer 
Michigan  winter  motion  picture 
field,  indicate  that  the  new  territory  in 
which  he  is  working  is  one  of  the  great- 
est business  fields  that  has  been  unex- 
ploited.  It  is  the  upper  peninsular  of 
Michigan  which,  from  early  October  un- 
til late  in  April,  is  snow  and  ice-bound, 
and  most  of  the  time  during  these 
months  is  cut  off  from  all  train  service. 

The  upper  peninsular  has  never  been 
regarded  as  much  of  a  territory  for 
motion  pictures.  In  the  summer  most 
of  the  men  folks  living  in  the  hamlet 
are  away  in  lumber  camps  or  at  other 
employment,  and  in  the  ice  winter  dog 
sledges  are  practically  the  only  sure 
means  of  transportation.  This  last  sum- 
mer, however,  a  free  lance  gave  a 
showing  of  "The  Auction  of  Souls"  in 
one  of  the  larger  towns  and  within  two 
or  three  weeks  after  Harry  Scott,  man- 
ager of  the  First  National  Exchange  in 
Detroit  had  received  more  than  thirty 
requests  for  a  shipment  of  the  print  to 
various  other  places  on  the  peninsula. 

Letter  Three  Weeks  in  Mails. 

Mr.  Scott  wanted  to  comply  with  the 
demands  yet  he  did  not  feel  like  trust- 
ing the  prints  to  the  precarious  express 
service  that  are  maintained  in  the  ter- 


ritory during  the  winter  months.  So  he 
decided  to  send  Decker  into  the  terri- 
tory with  two  prints,  with  instructions 
to  fill  as  many  dates  as  possible.  Mr. 
Decker  has  just  reported  to  Mr.  Scott 
by  means  of  a  letter  which  was  more 
than  three  weeks  getting  out  from  the 
snow  bound  territory. 

"It  is  a  peculiar  situation,"  writes  Mr. 
Decker.  "The  people  are  crazy  for  en- 
tertainment througrhout  the  winter 
months.  The  exhibitors  have  hitherto 
been  confined  to  badly  tattered  prints 
of  the  cheapest  sort,  4he  kind  that  ex- 
changes never  expect  to  get  back  and 
don't  want  on  their  shelves.  Despite  the 
hardship  of  travel,  the  news  has  spread 
rapidly  that  there  is  a  big  feature  at- 
traction in  the  territory  and  every  day 
I  get  new  applications.  It  isn't  neces- 
sary to  set  a  date  for  the  showing. 
When  I  arrived  the  news  spreads  from 
mouth  to  mouth  that  "Auction  of  Souls" 
will  be  shown  in  town  that  night,  and 
capacity  business  results. 

Prices  Run  to  $1.00. 

"The  prices  which  the  people  will  pay 
are  extraordinary.  They  want  good  pic- 
tures and  are  willing  to  pay  for  them. 
Most  of  the  theatres  lack  any  reserved 
section  but  this  is  gotten  around  by 
charging  $1.00  for  first  admissions.  So 
many  tickets  are  sold  at  this  price  and 
after  the  holders  of  these  are  admitted 
a  limited  number  go  for  seventy-five 
cents,  and  then  another  limited  number 
for  fifty  cents.  These  three  classes  of 
admissions  usually  take  up  all  the  seat- 
ing room.  Then  "two  bits"  is  taken 
from  every  one  else  who  can  crowd  into 
the  theatre." 


Developing-  Paper  Publicity. 

A  special  newspaper  service  depart- 
ment, which  will  provide  publicity  matter 
direct  to  newspapers  in  all  parts  of  the 
United  States  and  Canada,  has  been 
added  to  the  department  of  advertising 
of  First  National  Exhibitors  Circuit,  un- 
der the  direction  of  C.  L.  Yearsley. 

Its  purpose  is  to  supply  newspapers 
with  pre-release  news  of  the  studio  ac- 
tivities of  the  various  producing  units 
afiiliated  with  the  circuit  by  releasing 
contracts.  This  work  will  supplement 
the  eflPorts  of  the  publicity  departments 
of  the  franchise  owners,  which  have  the 
responsibility  for  directing  local  adver- 
tising and  publicity  campaign. 


The  Line  Forms  to  the  Right — 

For  exhibitors  who  are  after  the  recipe  for  "the  dough"  with  "Hearts  and 
Diamonds."  Supreme  comedy,  distributed  by  Robertson-Cole. 


Bailey  Has  Role  in  "Forbidden." 

William  N.  Bailey,  long  time  screen 
player,  appeared  in  a  strong  role  in 
"Forbidden,"  which  opened  at  the  Man- 
hattan  Opera  House,  New  York,  Decem- 
ber 29-. 


January  3,  1920 


THE   MOVING   PICTURE  WORLD 


69 


Metro  Looks  With  Pride  on  the  Past 
and  Confidently  Faces  the  New  Year 


A REVIEW  of  the  activities  of  the 
year  by  Metro  Pictures  Corpora- 
tion shows  as  an  outstanding  fea- 
ture the  abandonment  of  the  program 
picture  and  the  inauguration  of  the 
"fewer  and  better"  pictures  policy  with 
the  most  auspicious  success.  With  this 
marked  departure  in  policy,  other  im- 
portant developments  came  which  in- 
cluded the  acquisition  of  an  imposing 
array  of  stage  and  book  successes,  the 
signing  of  new  stars,  the  final  touches 
to  the  facilities  of  the  $1,000,000  Holly- 
wood studios  and  the  arrangement  to 
resume  production  in  the  East  soon. 

Thirty-three  program  pictures  were 
produced  by  Metro  during  the  first  half 
of  1919  until  August.  In  addition,  five 
Screen  Classics,  Inc.,  special  productions 
were  presented.  In  the  list  of  stars  are 
Bert  Lytell,  Viola  Dana  and  May  Alli- 
son, who  are  still  the  stars  of  the  pres- 
ent Screen  Classics,  Inc.,  productions. 
In  addition,  the  stars  during  this  period 
included  Ethel  Barrymore,  Edith  Storey, 
Hale  Hamilton,  Anna  Q.  Nilsson  and 
Emmy  Wehlen.  John  H.  Collins,  nov*r 
dead,  Charles  Swickard,  E.  Mason  Hop- 
per, Harry  Franklin,  George  D.  Baker 
and  Edwin  Carewe  were  on  the  staff  of 
directors  at  that  time,  in  addition  to 
those  now  with  Screen  Classics,  Inc., 
John  Ince,  Herbert  Blache,  Rex  Ingram, 
Henry  Otto,  Ray  C.  Smallwood,  A.  D. 
Ripley  and  Jack  Dillon. 

Screen  Classics  Released  Three, 

Since  the  inauguration  of  the  "fewer 
and  better"  policy  three  productions 
have  been  made  by  Screen  Classics,  Inc., 
and  released  through  Metro.  These 
were :  Lombardi,  Ltd.,"  starring  Bert 
Lytell;  "Please  Get  Married,"  starring 
Viola  Dana,  and  "Fair  and  Warmer," 
starring  May  Allison. 

Despite  the  fact  that  only  three 
Screen  Classics,  Inc.,  specials  were  fin- 
ished in  time  to  be  designated  as  1919 
work,  six  other  big  specials  barely 
missed  becoming  December  releases. 
They  usher  in  Metro's  program  for  the 
year  1920.  Among  these  are  "Should  a 
Woman  Tell?"  featuring  Alice  Lake,  and 
"The  Best  of  Luck,"  a  picturization  of 
the  Drury  Lane  melodrama  with  an  all- 
star  cast,  including  Kathryn  Adams, 
Jack  Holt,  Lilie  Leslie  and  Fred  Mala- 
testa. 

About  the  middle  of  January  the  fol- 
lowing productions  will  be  released: 
"The  Willow  Tree,"  starring  Viola  Dana; 
"The  Right  of  Way,"  starring  Bert  Ly- 
tell, and  "The  Walk-Offs,"  starring  May 
Allison.  Metro  will  also  at  this  time 
release  Taylor  Holmes  in  "Nothing  But 
the  Truth,"  from  the  successful  William 
Collier  stage  comedy  by  James  Mont- 
gomery and  the  original  novel  by  Fred- 
eric Isham.  This  is  the  first  of  a  series 
of  comedies  to  be  made  by  Taylor 
Holmes  Productions,  Inc.,  and  to  be  dis- 
tributed by  Metro. 

Crook  Play  for  Lytell. 

Under  way  at  the  present  time  at 
Hollywood  are  six  big"  special  produc- 
tions. The  first  to  start  was  "Old  Lady 
31,"  an  adaptation  by  June  Mathis  of 


Rachel  Crothers'  stage  play,  starring 
Emma  Dunn.  Viola  Dana's  new  play  is 
"Eliza  Comes  to  Stay,"  a  picturization 
of  the  comedy  by  H.  V.  Esmond,  the 
English  dramatist.  May  Allison  has 
started  work  on  "Judah,"  from  Henry 
Arthur  Jones'  play. 

Bert  Lytell  will  have  as  his  new  ve- 
hicle, "Alias  Jimmy  Valentine,"  possibly 
the  most  successful  of  all  crook  plays. 
Work  is  well  along  on  "The  Hope,"  sec- 
ond of  the  big  Drury  Lane  melodramas 
purchased  by  Metro.  Mitchell  Lewis 
will  start  work  on  "Burning  Daylight," 
the  first  of  the  Jack  London  stories  to 
be  produced  by  Screen  Classics,  Inc.,  un- 
der an  arrangement  with  C.  E.  Shurtleff, 
Inc. 

Ina  Claire  Secured. 

Following  the  release  of  the  second 
round  of  Screen  Classics,  Inc..  specials 
in  January,  "Old  Lady  31"  is  scheduled 
to  be  ready  early  in  February  and  the 
others  will  follow  that  month  and  in 
March  with  the  addition  of  a  second 
Taylor  Holmes  production,  "The  Very 
Idea,"  from  the  stage  success  by  William 
Le  Baron. 

The  resumption  of  production  activi- 
ties at  the  Eastern  studios  in  New  York 
will  enable  Metro  to  produce  many  plays 
with  Broadway  stars.  Metro  has  ac- 
quired the  rights  to  "Polly  With  a  Past," 
by  Guy  Bolton  and  George  Middleton, 
and  has  obtained  the  services  of  Ina 
Claire,  who  was  originally  starred  in 
the  play  by  David  Belasco,  for  the 
screen  presentation. 


New  Rolin  Comedy  a  Red-Hot  One. 

Pathe  offers  for  release  January  4  a 
new  Rolin  Comedy,  "Red  Hot  Hotten- 
tots," which  is  described  as  a  high  tem- 


perature frivolity  served  with  a  kettle 
of  fun.  "Snub"  Pollard  is  the  featured 
member  of  the  cast,  Mildred  Davis  is 
his  leading  woman  and  Eddie  Boland 
is  the  deep-dyed  villain.  "Sunshine 
Sammy"  leads  his  talents  and  a  band 
of  hilarious  "hottentots"  complete  the 
large  cast. 


Fanatics  and  Capitalists 

Clash  in  "Even  As  Eve" 

EVEN  AS  EVE,"  an  unusual  story 
of  the  clash  between  an  exclusive 
club  of  society  millionaires  and  a 
league  of  anti-marriage  fanatics,  star- 
ring Grace  Darling,  will  be  released  by 
First  National  Exhibitors  Circuit  about 
the  middle  of  January.  The  story  is  an 
adaptation  by  Charles  A.  Logue  of 
Robert  W.  Chamber's  novel,  "The  Shin- 
ing Band." 

Grace  Darling  as  the  star  is  said  to 
have  executed  the  most  pleasing  work  in 
her  screen  career.  As  the  mountain 
girl  deprived  of  an  inherent  love  for 
culture  by  her  hermit  father  and  his 
crafty  associates,  and  later  as  a  miss 
of  fortune  she  plays  a  most  difficult 
role  with  charming  versatility. 

Others  in  the  cast  are  Ramsaye  Wal- 
lace, E.  J.  Ratcliffe,  Sally  Crute,  Marc 
McDermott,  G.  V.  SeyfTertitz,  John 
Goldsworthy,  John  L.  Shine  and  Robert 
Gibbs.  The  story  was  produced  by  the 
A.  R.  Fischer  Feature,  Inc.  It  was  di- 
rected by  B.  A.  Rolife  and  Chester 
DeVonde  and  photographed  by  A.  A. 
Cadwell  and  A.  Fried. 


There  is  a  saving  of  $4.80  to  those  who 
pay  the  annual  subscription  rate  of  $3  to 
Moving  Picture  World.  The  neivsstand 
price  is  15  cents. 


Wherein  School  Training  Is  Its  Own  Reward. 

Constance  Blnney  does  the  rewarrlinp;  here  In  this  scene  from  her 
Realart,  "Erstwhile  Susan." 


70 


THE    MOVING    PICTURE  WORLD 


January  3,  1920 


Two  First  National  Organizations 

Begin  Active  Work  on  January  19 


COMPLETING  the  nationalization 
of  the  new  plan  for  exhibitor  de- 
fense and  co-operation  sponsored 
by  members  of  First  National  Exhibi- 
tors Circuit,  J.  D.  Williams,  manager, 
and  H.  O.  Schwalbe,  secretary-treasurer 
of  the  company,  with  N.  H.  Gordon, 
chairman  of  the  Exhibitors  Defense 
Committee,  have  returned  to  New  York 
and  announced  that  Associated  First 
National  Pictures,  Inc.,  and  Associated 
First  National  Theatres,  Inc.,  will  com- 
mence their  active  existence  on  January 
19. 

That  is  the  date  when  the  policies 
involved  in  the  new  plan  of  expansion 
will  become  operative.  These  include 
the  standardization  of  film  rentals 
through  sub-franchises  which  will  de- 
termine service  costs  by  established  per- 
centages of  the  valuation  of  each  nega- 
tive purchased  by  the  releasing  com- 
pany, exclusive  of  exhibition  rights  to 
theatres  owning  sub-franchises,  protec- 
tion from  price  opposition  and  the  sup- 
port of  the  entire  co-operative  mem- 
bership whenever  unfair  competition 
threatens. 

To  Announce  Membership  Li*t. 
Organization  of  the  new  plan  by  ter- 
ritories has  been  started  by  the  in- 
dividual members,  and  this,  it  is  said, 
will  lead  to  an  announcement  early  in 
the  New  Year  of  the  identities  of  the 
great  numbers  of  exhibitors  who  are 
now  affiliating  with  it.  The  enlarged 
membership  will,  it  is  declared,  include 
practically  every  representative  inde- 
pendent theatre  in  the  country.  The 
recent  association  of  Harry  Crandall, 
of  Washington,  and  Charles  E.  White- 
hurst,  of  Baltimore,  with  Tom  Moore, 
original  franchise  owner  for  that  ter- 
ritory, is  pointed  to  as  an  indication  of 
the  calibre  of  the  affiliations  that  are 
being  made  in  other  sections. 

Additional  details  of  the  plan  of  the 
Associated  First  National  Pictures  re- 
veals that  the  franchise  method  should 
eflfect  a  great  saving  in  distributing 
and  sales  costs.  This,  it  is  explained, 
will  react  to  the  mutual  benefit  of  the 
producers  and  the  exhibitor  members 
by  making  available  for  the  financial 
encouragement  of  bigger  pictures 
money  that  now  is  absorbed  by  non- 
productive factors. 

This  reduction  in  the  cost  of  distribu- 
tion will  result  from  the  fact  that  the 
market  for  the  releases  of  the  Asso- 
ciated First  National  Pictures  will  be 
permanently  established  through  sub- 
franchises,  so  that  the  functions  of  the 
exchanges  will  be  largely  administra- 
tive in  carrying  out  the  mechanical 
work  of  clearing  houses  for  film. 
Is  It  Only  a  Promise? 
A  unanimous  sentiment  exists  among 
exhibitors  for  an  organized  effort  to 
maintain  theatre  independence,  accord- 
ing to  First  National  officials.  This, 
they  say,  is  equally  true  of  owners  of 
large  and  small  houses,  and  seeks,  for 
its  answer,  the  practical  possibilities  of 
co-operative  buying  and  co-operative 
exhibiting. 

"Theatre  owners  have  become  weary 
in  their  eflForts  to  determine  what  the 
future  has  in  store  for  them,"  declares 
Mr.  Williams.  "We  talked  to  great 
numbers  of  them  on  our  trip  and  I  did 


not  meet  one  exhibitor  who  failed  to 
ask:  'Is  this  new  proposition  one  that 
will  mean  something  more  than  a  prom- 
ise today  and  a  regret  tomorrow?'  They 
want  a  semblance  of  stability  in  a  na- 
tional way.  They  are  keenly  aware  of 
the  almost  hopeless  position  they  hold 
as  separate  units,  without  the  strength 
that  is  possible  in  a  unity  of  purpose 
and  action. 

"No  exhibitor  who  deserves  the  name 
is  not  fully  aware  that  the  one  certain 
road  to  success  in  the  future  must  be 
toward  a  condition  or  a  plan  that  will 
provide  the  same  measure  of  all-round 
encouragement  to  stars  and  producers 
that  it  does  to  the  theatre  owners." 


Randall  M.  White  Resigrns 

to  Join  Selznick  Forces 

IN  accepting  an  offer  from  Lewis  J. 
Selznick  to  become  editor  of  the 
Motion  Picture  Times,  an  exhibi- 
tor's service  publication  to  be  issued  in 
the  interest  of  the  Selznick  attractions, 
Randall  M.  White  leaves  the  employ  of 
Moving  Picture  World  after  seven  years 
of  loyal  and  faithful  service.  The  op- 
portunity at  Selznick's  offers  immediate 
reward  and  a  promising  future  and  Mr. 
White  has  no  more  sincere  well  wisher 
than  the  publisher  of  Moving  Picture 
World. 

Durmg  his  service  to  this  magazine 
Mr.  White  has  served  in  both  editorial 
and  business  capacities.  To  Mr.  Selz- 
nick he  takes  valuable  experience  which 
will  unquestionably  serve  his  new  em- 
ployer in  good  stead. 

Mr.  White  is  a  native  of  Johnstown, 
Pa.,  where  he  received  his  early  news- 
paper training  and  in  the  show  business 
on  the  Johnstown  Tribune  and  as  as- 
sistant manager  and  press  agent  for 
Scherer  &  Kelly,  who  now  control  the 


'■iiiiiiiiiiiiinmiiiiiiiiniiniiiiiiinni  Miiiniiimiiitnimuniii  i  iiiiiii  itiitinniiiitiitiirmmuimiiiitmiiuniiini^ 

I  Says  Secretary  Lane  | 

I     Before  a  100  per  cent,  attendance  | 
of   the   Committee   on   Educa-  | 
tion  of  the  Senate  and  House, 
and  referring  to  film  men: 

I  XT"  OU  have  before  you  as  patri- 
I  y  otic  a  group  of  men  and  as 
I  influential  a  group  of  men  as 

I  can  be  found  in  the  United  States, 
I  and  our  job  tonight  —  yours  and 
I  mine — is  to  do  nothing  more  than 
I  give  them  a  request  and  they  will 
I  do  for  us  what  we  are  unable  to 
I  do  ourselves  and  what  no  other 
I  single  influence  in  the  United 
I    States  can  do. 

SlllllHIUlUIIIIUIIIIJIIIIIUlllMMIIIIIIIIIMIIIIUIIIIIIIIIUIIIII  Illlirmil  IIIIIIIWIII ii tii i  lllllli.lllll 

Cambria  and  Park  theatres  in  that  city. 
Determined  to  "see  the  country"  Mr. 
White,  after  his  marriage,  went  to  Seat- 
tle, where  he  was  for  a  time  employed 
on  the  staff  of  the  Seattle  Times. 

He  started  east  to  take  a  position 
on  the  North  Yakima  Daily  Republic 
and  next  jumped  to  Chicago,  where  for 
a  season  he  was  treasurer  of  the  Chi- 
cago Opera  House.  Then  he  became 
editor  of  the  Show  World,  where  he 
remained  during  the  time  the  paper  was 
published. 

The  Player,  then  published  as  the  offi- 
cial organ  of  the  White  Rats  vaude- 
ville organization,  here  in  New  York, 
was  the  next  location  for  Mr.  White 
and  for  two  years  he  edited  that  paper. 
Then  he  joined  the  staff  of  Moving 
Picture  World. 


Norbert  Wicki. 

Clever  artist  on  stage  and  screen.  Just 
finished  role  in  feature  for  Films, 
Incorporated,  starring 
Catherine  Calvert. 


New  "Master  Mind"  Serial 
Has  Unique  Mystic  Villain 

A SERIAL  is  known  by  its  villains 
— in  fact,  a  serial  is  made  by  its 
villains,"  said  Arthur  B.  Reeve, 
author  of  the  "Craig  Kennedy"  stories 
and  vice-president  of  Supreme  Pictures, 
who  is  directing  the  Robert  Pauline  se- 
rial, "The  Master  Mind." 

"I  may  say  in  connection  with  the 
eight  successful  serials  I  have  written, 
that  in  'The  Master  Mind'  Mr.  Grey 
and  I  have  the  most  unique  mystical  vil- 
lain we  have  yet  conceived. 

"For  example,  the  first  serial  I  wrote, 
'The  Exploits  of  Elaine,'  had  the  famous 
Clutching  Hand. 

"In  the  'House  of  Hate'  there- was  the 
'Hooded  Terror.'  One  of  the  weirdest 
conceptions,  I  think,  was  our  Automat 
in  the  Houdini  serial. 

"Here  in  the  'Master  Mind,'  the  great 
serial  dealing  with  Hypnotism  and  the 
science  of  mind,  we  have  two  villains. 
One  is  the  weird  'Phantom  Face.'  por- 
trayed by  Edward  Rogers.  He's  not  a 
masked  villain,  but  is  a  mystery  around 
whom  centers  reels  of  thrills. 

"But  out  great  bet  on  a  villain  in  this 
.serial  is  Paul  Panzer,  who  appeared  in 
'The  Perils  of  Pauline.' 

"I  consider  Paul  Panzer  the  most  fin- 
ished serial  villain  I  have  ever  worked 
with.  He  is  cast  as  the  'heavy'  lover 
of  the  vamp,  Peggy  Shanor.  "I  take 
more  pains  with  my  villians  than  I  do 
with  my  heroes.  The  psychology  of 
this  is  simple.  You  build  up  a  fascin- 
ating and  clever  villain,  then  your  hero 
is  ten  times  more  clever  and  fascinating 
when  he  overcomes  him. 

"In  the  'Master  Mind'  great  care  has 
been  taken  to  make  the  Phantom  Face 
a  weird  character.  For,  today  there  is 
a  vast  interest  in  the  psychic. 


January  3,  1920 


THE   MOVING   PICTURE    WORLD  , 


71 


'Everywoman*  Included  in  List  of 

Artcraft  Releases  for  December  28 


Begin  Work  on  "Blind  Youth." 

The  scenario  of  "Blind  Youth,"  the 
second  production  of  National  Theatres, 
Inc.,  which  will  be  released  through  Se- 
lect, was  completed  last  week  by  Kath- 
erine  Reed  and  turned  over  to  the  West 
Coast  Studios,  where  work  on  produc- 
tion has  been  started  by  Al  Green,  who 
is  directing  it. 

Mr.  Green  has  just  completed  Monte 
Katterjohn's  "Silks  and  Petticoats,"  an 
all-star  production,  featuring  House 
Peters,  and  came  direct  from  the  Garson 
studios  to  direct  for  Harry  Rapf.  Bea- 
trice Joy  has  been  engaged  by  Mr.  Rapf 
to  play  one  of  the  stellar  roles. 


Wistaria  to  Film  Big 

Broadway  Stage  Plays 

BURTON  KING,  director-general  of 
Wistaria  Productions,  announces 
that  the  policy  of  the  company  for 
the  coming  year  will  embrace  the  film- 
ing of  a  number  of  famous  books  and 
Broadway  successes. 

The  first  vehicle  will  be  "Why  Women 
Win,"  a  play  by  Will  Murphy.  Lloyd 
Lonergan  has  prepared  the  continuity. 

Anne  Luther,  who  recently  completed 
"The  Lurking  Peril"  for  Wistaria  is 
featured  and  the  following  cast  assem- 
bled: Claire  Whitney,  Ethel  Hallor, 
Baby  Ivy  Ward,  Charles  Gerard,  E.  J. 
Radclif¥e,  Albert  Hart  and  J.  W.  John- 
ston. 

The  Wistaria  Company  recently  held 
its  annual  election,  and  Mr.  Frank  F. 
Gallagher  was  elected  President  of  the 
company.  Burton  King,  vice-president 
and  director-general,  and  Thomas  de 
Vassey,  secretary  and  treasurer. 


Fox  Gets  Flood  Pictures. 

To  James  B.  Buchanan,  Fox  News 
cameraman,  is  due  credit  for  having  add- 
ed an  interesting  chapter  to  the  romance 
of  news  gathering  for  the  motion  pic- 
ture screen.  Those  who  view  records  of 
news  events  on  the  screen,  like  those 
who  read  the  stories  in  the  daily  news- 
papers, rarely  comprehend  the  perse- 
verance, pluck  and  energy  4isplayed  by 
the  cameraman  or  reporter  in  getting 
the  pictures  or  news  for  his  organiza- 
tion. 

When  Chattachoochee  River  rose  to 
the  height  of  thirty-one  feet  six  inches, 
the  greatest  in  its  history,  and  flooded 
West  Point,  Ga.,  Mr.  Buchanan  was  in 
Atlanta.  Naturally  train  service  to  West 
Point  was  abandoned,  but  Buchanan 
found  that  one  train  was  to  be  sent  as 
close  to  the  stricken  city  as  possible — 
the  Red  Cross  train  carrying  doctors, 
nurses,  food,  blankets  and  other  supplies 
needed  by  a  stricken  people. 


Movical  Comedy  Makes  Its  Bow. 

The  new  "Wizard  of  Oz"  and  Movie 
Girls'  Review,  Hopp  Hadley's  new-idea 
combination  of  pretty  girls,  music  and 
pictures  which  he  calls  movical  comedy, 
has  completed  rehearsals  and  will  open 
at  Keith's  Lincoln  Theatre  in  New  York 
during  the  Holidays. 

The  whole  performance  occupies  the 
time  of  a  seven  reel  feature  and  is  ar- 
ranged to  play  motion  picture  theatres. 
The  picture  is  a  short  five  reel  subject, 
complete  in  itself,  but  when  used  in 
the  movical  comedy  it  fades  from  the 
screen  at  intervals  and  the  action  is 
taken  up  on  the  stage  by  means  of 
musical  numbers. 


GEORGE  H.  MELFORD'S  super-spe- 
cial "Everywoman,"  which  has  al- 
ready been  accorded  an  enthusias- 
tic reception  in  pre-release  showings  in 
several  cities;  Billie  Burke  in  "Wanted — 
a  Husband,"  and  Charles  Ray  in  "Red 
Hot  Dollars"  form  the  trio  of  releases 
on  the  Paramount-Artcraft  schedule  for 
December  28. 

Walter  Browne's  modern  morality 
play,  "Everywoman,"  has  been  trans- 
ferred to  the  screen  under  the  direction 
of  Mr.  Melford  in  such  a  skillful  man- 
ner as  to  elicit  the  highest  praise  from 
newspaper  critics  not  only  in  New  York 
where  it  was  shown  at  the  Rivoli  The- 
atre, but  in  Boston,  Columbus,  Chicago 
and  other  cities.  Will  M.  Ritchey  wrote 
the  scenario. 

Violet   Heming  plays   the   title  role 
and  is  featured  in  the  production  along 
with    Theordore    Roberts    and  Wanda 
Hawley.  • 
Crane  is  Leading  Man. 

"Wanted — a  Husband,"  the  Billie  Burke 
picture,  is  based  upon  Samuel  Hopkins 
Adams'  story,  "Enter  D'Arcy,"  which, 
when  published  in  serial  form  in  Col- 
lier's Weekly,  attracted  much  attention. 
Clara  Beranger  prepared  the  scenario 
and  Lawrence  Window  directed.  Miss 
Burke's  leading  man  is  James  L.  Crane. 

The  latest  Thomas  H.  Ince  production 
starring  Charles  Ray,  "Red  Hot  Dollars," 
is  another  of  those  delightful  country 
boy  stories.  Julien  Josephson  is  the  au- 
thor and  Jerome  Storm  directed.  Gladys 
George  is  Ray's  leading  woman  and 
Charles  Hill  Mailes,  William  Conklin  and 
Mollie  McConnell  are  in  the  cast. 

Many  Wish  To  Be  Joan  in 
Goldwyn's  "Branding  Iron" 

THEY  certainly  started  something 
over  at  the  Goldwyn  oflfices  when 
they  announced  a  contest,  open  to 
all,  for  a  girl  to  play  the  part  of  Joan 
in  Katherine  Newlin  Burt's  "The  Brand- 
ing Iron."  Photographs  have  been  pour- 
ing in  from  applicants  for  the  part  and 
a  number  of  young  women  have  called 
in  person.  The  committee  to  select  the 
successful  candidate  comprises  Samuel 
Goldwyn,  Rex  Beach  and  George  Mooser.' 
If  the  avalanche  of  photographs  keeps 
up  they  may  have  to  lay  off  their  usual 
work  for  a  few  days  and  devote  them- 
selves to  passing  on  them. 

It  has  been  decided  to  set  a  time  limit 
to  the  contest  and  the  last  day  of  the 
year  has  been  chosen  as  the  closing  day. 
In  order  to  instire  fairness  to  applicants 
wherever  they  may  live,  this  means 
that  the  photograph  must  be  mailed  be- 
fore midnight  of  December  31.  Just  when 
the  decision  will  be  made  is  not  prom- 
ised, but  as  everything  is  in  readiness 
to  put  the  picture  into  production,  ex- 
cept an  actress  to  play  the  leading  role, 
it  can  be  said  that  the  committee  will 
make  its  choice  as  soon  as  possible. 
Reginald  Barker  is  to  direct  the  produc- 
tion of  the  play,  which  will  be  one  of 
the  most  elaborate  ever  made  by  the 
Goldwyn  company. 


"Beckoning  Roads"  Will  Please  Women 

"Beckoning  Roads,"  the  Robertson- 
Cole  Superior  picture,  which  is  a  be  liday 


release,  will  please  especially  woman 
patrons  as  it  gives  Bessie  Barriscale 
opportunity  to  run  the  whole  gamut  of 
the  modistes  art  from  the  sort  of  gown 
which  is  worn  by  the  girl  on  a  farm  in 
the  Canadian  Northwest  to  the  most 
filmly  and  delicate  creation  seen  in  a 
New   York  ballroom. 

Advanced  reports  of  the  picture  car- 
ried the  statement  that  in  ^'Beckoning 
Roads,"  Miss  Barriscale  wears  five  eve- 
ning gowns,  four  afternoon  frocks,  three 
street  dresses,  three  suits  and  four  eve- 
ning wraps. 


Historical    Films   a  Necessity. 

A  recent  statement  of  the  National 
Board  of  Review  decrying  the  lack  of 
film  dramas  based  on  American  history, 
calls  on  leading  producers  to  fill  the  de- 
mand which  it  says  is  heavy  throughout 
the  country  for  this  kind  of  picture. 

A  conclusive  proof  of  this  fact  is  the 
success  with  which  "The  Lost  Battalion" 
is  meeting  in  every  territory  where  it 
is  being  shown.  Although  based  on  one 
of  the  n;ost  heroic  episodes  of  the 
great  war,  "The  Lost  Battalion"  is  not 
merely  a  war  picture  but  is  romance, 
adventure,  real  American  humor  and  a 
living  historical  record. 

W.  H.  Productions  Company,  which  is 
distributing  this  feature  on  the  state 
rights  market,  asserts  that  it  is  daily 
receiving  reports  from  every  section  of 
the  country  showing  record-breaking 
performances  and  successful  box  office 
returns. 


"A  Gamble  in  Souls"  Scheduled. 

"A  Gamble  in  Souls,"  a  Thomas  H. 
Ince  production  featuring  Dorothy  Dal- 
ton  and  William  Desmond,  will  be  re- 
leased by  Triangle  January  25.  This  is 
the  fourth  issue  released  by  Triangle 
under  the  new  system.  The  first,  "The 
Flame  of  the  Yukon"  starring  Dorothy 
Dalton  was  released  November  23. 
"Betty  of  Greystone"  with  Dorothy 
Gish  was  available  December  14.  "The 
Clodhopper"  with  Charles  Ray  will  be 
released  January  4. 

"A  Gamble  in  Souls"  was  written  by 
Lanier  Barlett.  Walter  Edwards  di- 
rected the  production  which  was  super- 
vised by  Thomas  H.  Ince.  The  play  is 
the  story  of  a  girl  from  the  Barbary 
Coast  and  a  minister  who  couldn't  un- 
derstand each  other  until  fate  tossed 
them  together  on  a  deserted  island. 


Sends  Film  of  Peace  Delegates. 

A  fine  bit  of  news  enterprise  was  dis- 
played by  the  Paris  representative  of 
Fox  News  when  he  took  motion  pictures 
of  the  American  peace  delegates  leaving 
France  and  despatched  his  film  on  the 
same  ship  on  which  the  delegates  sailed. 
The  peace  cominissioners,  I'^rank  L. 
Polk,  asistant  secretary  of  state;  Gen- 
eral Tasker  H.  Bliss  and  Henry  White, 
formerly  Ambassador  to  France,  left 
Paris  on  December  10  and  sailed  from 
Brest  on  the  transport  America  the  fol- 
lowing day. 

In  its  release  No.  23,  shown  Decem- 
ber 24,  Fox  News  gave  not  only  views 
of  the  departure  of  the  diplomats,  but 
also  pictures  of  their  arrival  in  New 
York  on  December  20. 


72 


THE   MOVING   PICTURE  WORLD 


January  3,  1920 


Rambles  Round  Filmtown 


RBTUKNING 
THANKS  TO 

A  SMALL 
COLLECTION 
OF  WELL 
WISHERS 
AS  WE  VAMP 
PAST  THE 
FINISH 
LINE  INTO 
UNKNOWN 
OPPORTUNITY 
FOR 
GREATER 
rSEFULNESS 
IN  THE  GLAD 
NEW  YEAR. 
Incidentally    declaring    that    it    i»  our 
personal  opinion  that  the  films  produced 
and  released  by  Carl  Laeminle,  of  Uni- 
versal, and  Paul  Brunet,  of  Pathe,  are 
the  best  photoplays  presented  on  the 
screen  today. 

While  we  have  always  been  inclined 
to  the  above  belief  the  conviction  be- 
came secure  on  December  24  when  tvvo 
boxes  of  fine  cigars  clinched  matters  in 
our  mind. 

Whadd'ya  mean:  "Widely  advertised?" 
"Wildly  advertised?" 

There  should   be   a  good  chance  to 

make  a  divoice  court  hcok-up  with  Re- 
public's "Where  Bonds  Are  Loosed." 
— o — 

Mark    Snlliran,   editor   of   Collier's,  is 

wearing  clothes  that  are  from  three  to 
Ave  years  old. 

He  has  had  his  tailor  turn  "em  and  has 
got  several  Senators  doing  it. 

Can  this  be  Bill  Rudolph's  secret? 

The  best  writer  of  press  agent's  tele- 
grams we  know  of  is  David  Wark 
Griffith. 

Gladys  Leslie,  in  "The  Golden  Shower." 

Linen,  China,  Kitchen  or  bath? 

— o — 

The   bitter-enders   in   every   town  will 

follow  "The  Moonshine  Trail"  (Pathe). 
— o — 

By  This  Handy  Method  Every 

"Exhibitor"  Is  His  Own  Sexton 

"Each  dollar  spent  on  'Trust'  pictures 
is  another  spadefull  of  earth  out  of  the 
exhibitor's  grave."— Julius  Singer. 

Paramount     is     getting     reckless  in 

money  matters. 

In  one  month  they  issue  "Counterfeit" 
and  "Red  Hot  Dollars." 

— o — 

Introducing  a  Christie  Comedy: 

"Home  Brew"  (One  Reel.) 
Just  about. 

We  have  had  educationals  and  indus- 
trials. 

Now  we  have  agricultural : 

"The  Desert  of  Wheat"  (Hodkinson). 

"Marriage  Wilts  the  Flowers  of  Friend- 
ship" is  an  advertising  phrase  that  will 
.sell  a  lot  of  tickets — to  florists. 

— o — 

There    was    no    strike    among  the 

Broadway  gold  diggers  while  the  coal 
diggers  rested.  New  Yorkers  are  not 
so  prodigal. 

Most   successful    showmen    could  fill 

their  theatre  with  "Poor  Relations"  to 
see  the  Robertson-Cole  feature. 


With  Walter  K.  Hill 


Lem  Stewart,  editor  of  the  Enterprise 

Square  Dealer,  adopts  the  suggestion  of 
Manager  Gallagher,  of  the  Alamo  The- 
atre, Gainesville,  Ga.,  who  always  adver- 
tises two  female  stars  with  the  prefix 
"Miss"— for  Billie  Rhodes  and  Billie 
Burke. 

Overheard  in  the  Alamo  lobby,  a  wo- 
man patron  speaking: 
"Those  men  stars  make  me  sick." 

The  pufFlicist  is  the  cymbals  in  the 
exploitation  band. 

Joining  a  "Chinese"  Circuit. 

Nat  Bregstein,  back  from  another  sub- 
scription-copping tour  of  the  middle  west 
for  Rmpy  World,  calls  the  numerous 
theatre  alliances  out  that  way  "Chinese 
Circuits."^ 

"They're  like  Chink  laundries,"  say 
Nat.      "Nobody    knows    who    owns  'em." 

And  those  who  join  them  have  a  China- 
man's chance. 

"I'd  rather"  says  Gale  Henry,  "be  me 

than  be  pretty."  For  all  we  know  the 
lady  has  her  wish. 

— o — 

Perhaps    you    have    missed    the  Bijou 

Dreams  that  used  to  greet  you  here  and 
there  in  all  large  cities? 

Even  so.  They  are  all  there,  but  dis- 
guised as  Strands,  Rialtos,  Rivolis  and 
Capitols. 

Pufflicists,  Share  Among  You 

This  Oh-Be-Joyful  for  New  Yearl 

"As  the  craze  for  slogans  in  the  film 
business  seems  to  persist,"  says  Ray- 
mond C.  Hill,  "I  beg  leave  to  list  sev- 
eral precepts  for  press  agents  in  the 
hope  that  observance  of  one  or  all  of 
them  may  make  trade  papers  less  in- 
digestible and  our  declining  years  more 
comfortable  : 

Whoa  I  Silence! 

Stop!  Lay  off! 

Quit!  Be  quiet! 

Cease!  Soft  pedal! 

Cut  it!  Less  noise! 

Can  it!  Have  a  heart! 

Exploitation  for  S1,000.000  Reward": 
Decorate  the  lobby  with  that  many  dol- 
lar bills. 

We  should  be  glad  if  there  were  more 

California  Theatres. 

The  one  in  San  Francisco  copies 
"Rambles"  and  likes  'em  so  well  takes 
full  credit  for  them. 

"Rambles"  are  of  handy  size  to  "fill 
holes"  and  the  more  they  are  copied  the 
more  secure  our  job. 

George  G.  Shor  mimeographs  in  behalf 

of  Hugo  Riesenfeld: 

"He  is  especially  interested  in  the 
presentation  of  motion  pictures  made 
especially  for  children  and  of  good  mu- 
sic." 

He  should  enjoy  Fox's  "Sound  Your 
A." 

Fate  has  ruined  another  good  news- 
paper man. 

Lee  Ferguson  leaves  Empy  News  to 
join  Lee  Kugel's  forces  pufflicizing  Selz- 
nick  photoplays. 


It's  A  Wise  Film  Peddler  That 

Knows  the  New  Exchangee  Han 

(By  H.  T.  Snowden.) 
.Mthough  prohibition  has  been  in  ef- 
fect for  some  time,  practically  every  ex- 
change has  a  few  "stills." 

\Vhat's  become  of  the  old  time  "ex- 
hibitor" that  always  runs  the  "Passion 
Play"  on  Christmas? 

Music  suggestions  for  "The  Red  Lan- 
tern :" 

"Casey  Jones"  and  "On  the  5:15." 

'Twas  the  night  before  Christmas,  and 
all  through  the  house,  the  only  thing 
stirring  was  a  wee  little  mouse. 

The  reason  for  this  is  the  show  didn't 
get  in;  so  he  had  to  close  up. 

Now  wasn't  that  a  sin? 

"Oil  in  the  Can." 
.\s  exploitation   for  Guy  Empey's  "Oil" 
Import  a  dozen  "gushers"  from  the  oil  belt 
and  let  them  spout  in  the  lobby. 

— o — 

The    "Annual    Shooting    Match  and 

Dance."  advertised  for  Francis  Creek, 
Wis.,  might  provide  scenarists  with  an 
idea  and  gunmen  with  an  education. 

The  "Parisian  short  vamp"  Is  a  device 

for  shoes  and  not  a  diminutive  Theda 
Bara. 

Keep    'em    apart    on  Double-Comedy 

Day : 

"The  Life  of  Reilly"  (Triangle). 
"From  Hand  to  Mouth"  (Pathe). 

Our    greatest    enjoyment  witnessing 

"The  Crimson  Alibi"  was  to  hear  the 
heavy  scenes  being  shifted  and  to  know 
the   stage  hands  were  actually  doing 
something  for  their  wages. 
They  have  it  soft  in  cinemas. 

"Women    Men    Forgret"    (Amer.  Cinema). 

Waitresses.  Chambermaids.  Elevator  Girls, 
.'summer  Flappers.  Conductorettes.  Sub- 
way Guards. 

— o — 

"Water,    Water  Everywhere"  (Gold- 

wyn). 

"And  not  a  drop  to  drink."  (Little's 
"World"). 

— o — 

Exploitation  for  cock-eyed  audiences: 

Have  a  spot-light  singer  work  up  and 
down  the  aisles  while  the  feature  pic- 
ture is  being  screened. 

— o — 

"The     Fatal     Sign"    (Stuart  Payton 

Serial). 

Sequel  to  "The  Dotted  Line." 
—  o — 

Exploitation  for  "Mind  the  Paint  Girl." 

Keep  the  lobby  freshly  painted  and 
see  how  many  dresses  of  women  patrons 
you  can  ruin. 

This  will  give  you  a  great  deal  of 
"mouth  to  mouth"  advertising — especi- 
ally if  you  stand  in  the  lobby  and  argue. 
— o — 

Mid-Winter  Circus  Season. 

"Her  Elephant  Man"  (Fox). 
"Jinx"  ((Soldwyn). 
"Hoopla"  (Robertson-Cole). 


Happy  New  Year! 
This  Means  YOU! 


January  3,  1920 


THE   MOVING   PICTURE  WORLD 


73 


Keeping  in  Personal  Touch 


SI  .NLEY  ADAMS,  president  of  the 
Apex  Pictures  Corporation  of  In- 
dianapolis, is  stopping  at  the  Hotel 
Astor.  He  will  remain  in  New  York  over 
the  holidays. 

*  *  * 

M.  Schlenger,  of  the  Putnam  Building, 
New  York,  exporter  of  the  South  Africa, 
Ltd.,  has  absorbed  the  Oriental  Trading 
Company  throughout  Dutch  East  Indies. 

*  *  * 

Ernest  Horstman,  president  of  the  Ex- 
hibitors' League  of  Massachusetts,  has 
gone  to  Petersburgh,  Fla.,  for  the  Holi- 
days, where  Mrs.  Horstman  is  spending 
the  winter.  Mr.  Horstman  will  return 
home  on  January  S. 

*  *  ♦ 

William  Brandt,  proprietor  of  the 
Marcy  and  Carleton  theatres  of  Brook- 
lyn, N.  Y.,  introduced  a  novel  screen 
decoration  at  both  theatres  for  the  holi- 
day season.  On  both  sides  of  the  pros- 
cenium he  had  a  large  Christmas  tree, 
beautifully  lighted  with  vari-colored 
electric  bulbs.  Above  the  proscenium 
arch  he  had  a  large  face  of  Santa  Claus, 
made  of  compo.  The  eyes  were  of  am- 
ber glass  brilliantly  lighted.  While  the 
houses  were  in  darkness 


By  Sam  Spedon 

John  Wittman  has  purchased  the  Art 
Theatre  at  1077  Southern  Boulevard, 
Bronx,  from  A.  B.  Samuelson.  Mr. 
Wittman  was  recently  re-elected  presi- 
dent of  the  Cinema  Exhibitors'  Associa- 
tion of  the  Bronx,  making  the  eighth 
consecutive  year  he  has  held  the  office. 
The  Art  Theatre  has  been  remodeled  to 
1,400  seats. 

*  *  * 

John  P.  Droney,  purchasing  agent  for 
Exhibitors'  Mutual,  spent  Christmas  at 
Chicago. 

*  *  * 

William  Dunn,  a  former  Vitagraph 
player,  is  studio  manager  of  J.  Stuart 
Blackton's  studio  in  Brooklyn,  N.  Y. 

*  +  * 

E.  O.  Eltonhead,  former  publicity  di- 
rector of  the  National  Association  of  the 
Motion  Picture  Industry,  is  acting  as 
private  secretary  and  assistant  to  Lady 
Makenzie,  the  South  African  explorer. 
Lady  Makenzie  recently  returned  from 
the  wilds  of  Africa  with  3,000  feet  of  film, 
depicting  wild  animal  life  in  the  jungles. 


Racine,  patterned  after  the  Capitol  of 
New  York. 

*  *  * 

Hop  Hadley's  Musical  Comedy  had  its 
first  public  presentation  in  Keith's  Lin- 
coln Theatre  at  Union  Hill,  Jersey  City, 
on  Christmas  day. 

♦  *  * 

Sam  Harding,  of  the  Liberty,  called 
the  Theatre  Beautiful,  of  Kansas  City, 
was  in  New  York  this  past  week.  Just 
a  little  holiday  trip. 

♦  *  * 

E.  A.  McManus  has  been  on  the  sick 
list,  worn  out  getting  the  Thomas  Os- 
boune  prison  picture,  "The  Grey 
Brother,"  ready  for  the  new  year  re- 
lease. Mr.  McManus  will  rest  until  after 
the  holidays  before  starting  another  big 
feature  in  course  of  preparation. 

*  *  * 

Victor  Schertzinger  has  arrived  in 
New  York  from  the  Coast  to  direct 
Mabel  Normand  in  her  next  Goldwyn 
feature,  entitled  "Maggie." 

!«       *  * 

C.  W.  Barren,  director  of  the  motion 
picture  bureau  of  the  Western  Electric 
Company,  formerly  with  Triangle,  Uni- 
versal and  First  Nation- 


the  lights  on  the  trees       iiiMiiniriiiiiiiiiMiiiiriiiriiimriiiiitiiiiiiiiiiiiiiiiiiiiiiiiimmiiiMmiNNi  It  riiu  riiiin  I  tiiiiii  iriiiiiiiiiiiiiiiiiriiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiriiiiiiiiiPiiiimiiiiiM.  was  married  to  Mrs 


were  extinguished,  al 
lowing  only  the  amber 
eyes  of  the  mask  to  glare 
over  the  auditorium. 
Just  the  moment  the  or- 
chestra started,  the  bulbs 
on  the  trees  were  turned 
and  the  audience  were 
filled  with  surprise  and 
wonderment.  The  Mar- 
cy, located  at  Marcy 
avenue  and  Broadway, 
is  a  new  house  of  1,000 
capacity,  only  recently 
opened ;  it  is  said  to  be 
one  of  the  finest  the- 
atres in  Brooklyn. 
*    *  * 

Alvin  Gilstrom,  who 
has  been  directing  for 
Famous  Players  -  Lasky 
at  Hollywood,  returned 
to  New  York  on  Mon- 
day, December  22. 


i  Wishingr  You  and  the  Rest  of  th  e  Kids  in  the  Infant  Industry  a 
I  Happy  and  Prosperous  New  Year  Year — Sam  Spedon. 


IIIIIIJKIIIIIIIIII  IIIIIIIIIIIIIhllMtllllllli 


Colvin  Brown,  public- 
ity director  of  Exhibitors'  Mutual,  left 
for  the  coast  on  Tuesday,  December  23. 
He  will  stop  at  Elgin,  111.,  to  spend 
Christmas  with  his  mother.  Mr.  Brown 
went  on  business  for  Clarke-Cornelius 
and  will  be  gone  for  two  months. 

*  *  * 

George  Irving,  president  of  the  Mo- 
tion Picture  Directors'  Association,  left 
this  week  for  California,  where  he  will 
start  directing  "Children  of  Destiny," 
the  Lawrence  Weber  picture  starring 
Edith  Hallor.  Miss  Hallor  and  Mr.  Irv- 
ing's  family  accompanied  him. 

*  *  * 

Tom  Carrigan,  after  finishing  the 
Capanelli  production,  "Mother  Hub- 
bard," under  the  direction  of  George 
Archanbaud,  left  for  Detroit  to  spend 
the  holidays  with  his  immediate  rela- 
tives. It  is  reported  that  the  negative 
of  "Mother  Hubbard"  was  consumed  in 
the  recent  burning  of  the  Solax  studio 
at  Fort  Lee. 

*  *  * 


She  has  just  published  a  children's  book, 
illustrated  with  pictures  taken  from  the 
films,  to  be  issued  the  beginning  of  the 
new  year. 

*  *  ♦ 

C.  A.  Meade,  representative  of  C.  B. 
Price  Company,  Inc.,  has  been  in  Wash- 
ington all  this  week  giving  private  show- 
ings of  "U-35"  to  the  officials  of  the 
United  States  Navy. 

*  ♦  * 

Cortlandt  J.  Van  Dusen,  supervising 
director  of  the  Apex  Pictures  Corpora- 
tion of  Indianapolis,  was  in  New  York 
last  week.  He  returned  to  Indianapolis 
on  Tuesday,  December  17.  Mr.  Van 
Dusen  brought  two  of  his  recent  produc- 
tions, two-reel  comedy  features,  for  in- 
spection of  the  trade. 

*  *  * 

Owen  McKivitt,  of  the  Bijou  Theatre, 
Racine,  Wis.,  reports  a  record-breaking 
season's  business,  inchiding  a  big  week 
with  "Broken  Blossoms."  There  is  a  ru- 
mor that  he  will  build  another  house  in 


Marie  Orenstein,  mana- 
ger for  Carlyle  Ellis,  of 
the  Autographed  Films. 
Mrs.  Orenstein  was  for- 
merly the  wife  of  Col- 
onel Alexander  Oren- 
stein, of  the  British 
Medical  forces. 

*   *  * 

F.  G.  Spencer,  of  St. 
John,  N.  B.,  who  con- 
trols sixteen  theatres  in 
the  Maritime  Provinces 
of  Canada,  has  been  in 
the  hospital  for  some 
time.  He  underwent  a 
serious  operation,  but  is 
convalescing  rapidly  and 
hopes  to  be  sufficiently 
recovered  soon  after  the 
New  Year  to  devote  a 
little  time  each  day  to 
his  business.  Mr.  Spen- 
cer's many  friends  in  the 
industry  wish  him  a 
speedy  return  to  health 
and  extend  to  him  the  compliments  of 
the  season. 

*  *  * 

C.  L.  Yearsley,  director  of  publicity 
and  advertising  for  the  First  National, 
and  his  assistant,  E.  J.  Hudson,  will 
spend  the  holdays  in  the  quietude  of 
New  York  City. 

*  *  * 

Leon  Netter  and  George  P.  Jacobs,  of 
the  Masterpiece  Film  Attractions  of 
ber  22  and  23. 


Ernest  Shipman,  producer  of  "Back  to 
God's  Country,"  says:  "We  have  done 
$200,000  worth  of  business  up  to  date, 
which  is  just  one-third  of  the  distance 
we  have  set  out  to  go." 

♦    *  * 

Louis  Burston,  president  of  the  Burs- 
ton  Films,  Inc.,  is  anticipating  the  ar- 
rival of  Mrs.  Burston  and  the  children 
at  Hollywood  in  time  for  the  holidays. 


74 


THE    MOVING    PICTURE  WORLD 


January  1920 


This  Is  "Marked  Men";  the  Chap  at  the  Lsft  Is  "Marked"  for  a  Ripping  Reception. 

Here  is  a  fine  trio  of  shots  from  Harry  Carey's  newest  Universal,  "Marked  Men." 


Selznick  Schedules  Four  January 

Productions  of  Unusual  Merit 


The  story  is  such  that  Miss  Thomas  has 
a  chance  to  display  all  of  her  charming 
personality  and  versatility. 

The  supporting  cast  includes  Alexan- 
der Cuslow,  Ivo  Dawson,  Van  Bauser, 
May  Hicks  and  Miss  M.  Gray. 


FOUR  big  productions  are  listed  on 
the  Selznick  schedule  for  release 
during  the  first  month  of  the  new 
year.  The  productions  star  four  of 
America's  most  popular  screer*  actresses 
and  each  production  was  made  with  the 
utmost  care  to  be  released  as  examples 
of  the  fine  quality  of  pictures  the  Selz- 
nick organization  has  on  its  1920  pro- 
gram. 

The  titles  and  stars  of  the  four  Janu- 
ary productions  are  "Greater  Than 
Fame."  starring  Elaine  Hammerstein ; 
"She  Loves  and  Lies,"  a  Norma  Tal- 
madge  Special;  "The  Imp,"  featuring 
Elsie  Janis.  and  "Footlights  and  Shad- 
ows," starring  Olive  Thomas. 

"Greater  Than  Fame"  was  written  by 
S.  Jay  Kaufman,  author  and  New  York 
newspaper  writer.  The  screen  version 
abounds  with  heart  thrills,  bits  of  melo- 
drama, and  deft  touches  of  humor.  The 
big  drawing  power  of  the  production  is 
the  portrayal  of  the  leading  role  by  the 
fascinating  star,  Elaine  Hammerstein. 
The  picture  was  directed  by  Alan  Cros- 
land,  and  the  supporting  cast  includes 
Walter  McGrail,  W.  H.  Tooke,  Julia 
Swayne  Gordon,  Albert  Roccardi,  Cora 
Williams,  John  Walker,  .Arthur  Donald- 
son, Flora  Kingsley,  Eugene  Woodward, 
and  J.  Furey. 

Norma  Talmadge  Release. 

Admirers  of  Norma  Talmadge  are  due 
for  a  surprise  in  her  new  special  pro- 
duction, which  is  titled  "She  Loves  and 
Lies,"  and  is  a  screen  version  of  the 
famous  novel  by  Wilkies  Collins.  Con- 
way Tearle,  who  plays  opposite  Miss 
Talmadge,  does  some  excellent  work  in 
the  picture,  as  does  the  entire  support- 
ing cast.  The  production  is  one  that  in- 
terests at  the  start,  holds  it  and  in  the 
climax  gives  an  agreeable  surprise. 
King  Heads  Supporting  Cast. 

Elsie  Janis  is  co-author  of  "The  Imp," 
her  newest  Selznick  drama.  In  this  pro- 
duction Miss  Janis  will  probably  score 
her  greatest  screen  triumph.  The  story 
itself  is  admirably  suited  to  her  type 
and  her  delightful  personality  is  given 
free  run  in  this  production.  The  story 
is  extremely  interesting. 

Joe  King  heads  the  supporting  cas* 


which  is  composed  of  Ethel  Stewart, 
E.  J.  Ratcliflfe,  Duncan  Penwarden,  John 
Southerland,  William  Fredericks,  Ar- 
thur Marton,  Jack  Ridgeway  and  Joseph 
Granby.  Edmund  Goulding,  who  wrote 
the  scenario  for  the  production,  was  the 
co-author  with  Miss  Janis.  Robert  Ellis 
directed. 

Olive  Thomas  has  the  leading  role  in 
another  of  the  January  releases  of  Selz- 
nick. It  is  titled  "Footlights  and  Shad- 
ows" and  was  written  by  Bradley  King. 


Vitagraph  Engages  Alice  Calhoun. 

Alice  Calhoun,  who  is  now  playing 
with  Corinne  Griffith  in  "Deadline  at 
Eleven,"  has  been  engaged  by  Albert  E, 
Smith,  president  of  Vitagraph,  as  a  mem- 
ber of  Vitagraph"s  stock  company  at  the 
Broo'vlyn  studio.  She  is  the  first  of  six 
young  women,  beginning  their  stage 
careers  with  promise,  who  will  be  so 
engaged. 


Realarts  ''Soldiers  of  Fortune" 

Secures  Second  Broadway  Booking 

w 


•HEN  Broadway  asks  to  see  a  pic- 
ture the  second  time,  that  pic- 
ture is  the  goods !"  So  says  John 
S.  Woody,  general  manager  of  Realart 
Pictures  Corporation,  in  cementing  on 
the  second  Broadway  showing  of  "Sol- 
diers of  Fortune,"  the  Allan  Dwan  pro- 
duction which  was  the  feature  picture 
at  the  big  Capitol  Theatre  several  wee'<s 
ago.  This  adventure  story  also  was 
shown  last  week  at  B.  S.  Moss'  Broad- 
way Theatre. 

.•\t  the  same  time  Mary  Miles  Minter 
in  ".Anne  of  Green  Gables"  was  the  fea- 
ture photoplay  at  the  Rivoli  "Theatre. 
The  simultaneous  occupation  by  Realart 
films  of  two  Broadway  houses  sets  a 
significant  record  for  a  new  producing 
company,  declare  Realart  officials  for 


"Best  All  Around  Guide" 

Says  Jones  of  the  World 

Tuckerton,  N.  J.,  Dec.  22,  1919. 
Moving  Picture  World.  New  York. 

Dear  Sirs:  Inclosed  find  50  cents 
in  stamps  for  your  lens  charts. 

I  think  a  whole  lot  of  Moving 
Picture  World.    It  is  the  best  all 
around  guide  for  a  theatre  man- 
ager or  owner  that  he  could  get. 
Yours  truly, 

W.  C.  JONES, 
Manager  Palace  Theatre 


with  its  double  tie-up,  Realart  brings 
its  total  of  showings  in  the  theatrical 
center  to  seven  weeks. 

"W  e  are  esecially  enthusiastic  about 
our  second  Broadway  run  for  'Soldiers 
of  Forune,'"  said  Mr.  Woody.  "We  re- 
gard it  as  a  triumph.  It  probably  would 
be  inaccurate  to  say  that  this  situation 
i<;  unprecedented,  but  certainly  it  has 
not  developed  many  times.  Many  con- 
cerns consider  one  engagement  occa- 
sionally in  Broadway  theatres  an 
achievement,  and  it  is  at  lean  unusual 
to  see  a  pictifre  billed  twice  within  a 
month  along  the  great  white  way. 

Broadway  Booking  for  Each  Realart. 

"There  is  no  getting  away  from  the 
fact."  said  Mr.  Woody,  "that  a  lot  of 
credit  is  due  a  concern  which  shows 
every  production  it  ever  has  released  to 
a  Broadway  audience.  That  is  exactly 
what  Realart  has  done.  Of  course,  we 
are  young  and  have  not  released  many 
productions  but  when  we  get  into  houses 
li'  e  the  Rivoli,  Rialto,  Capitol  and 
Broadway,  the  pictures  which  we  do 
offer  must  be  the  right  sort.  Most  of 
these  houses,  moreover,  were  booked 
pretty  solidly  for  months  in  advance 
when  Realart  came  into  existence.  Real- 
art  bro'  e  in  only  by  oflfering  produc- 
tions that  so'd  themselves." 

Realart  had  the  first  New  York  show- 
ing of  any  of  its  pictures  at  B.  S.  Moss' 
Broadway  two  months  with  the  "Mys- 
tery of  the  Yellow  Room." 


'Opeomi'rvtf  of  6r>oodwTV  —  n 

Veolth.  --  9cnjef  and  rome  " 


The  9tar  of  o.  Tho-UJ^and. 
B  m  o  t,  1  o  n  p  /  / 

'fiUiHUfEiME* 

and.  . 

.  'JS.  c3ynQmicp  dpoma  c£ 

and  the  f!p/-t  cf  EQUITy  ^ 
<PPBei  AL  PRODUeTIONJ 
PoraethiFLg  ! 
ePo  me  thing  Pir\e  I 
A  hou?^G  paekep  ^ith  • 
^opld^  entireV  ne^ 
e9q3loitQ.tion  c/^tunte^) 
ready  ppepaped  ibr  the 
B%HIBTT€)']P — 

BiPtPibuted. 

EQUITY  PICTLBES 


Hairy  Gai'sorv  z>resea£s' 


1  /in. 


riom-Ehe  idimaus  Look. 
'hy  lenoi'e yT  CorjPee 

A  olc3L'zi2}lirLO'  pllOto 
cii-a2ni3L  exposing'  -the 
Sfeoreis  of  a  l)ea^L■^^£bl 

Parisian  Actress  ^ 
AlMeideSGOpLC  iQve 

lllaioraidy  procboed 
<IELe  second  of  Uqmtysi 
C!Ix3□raB^)dIL'SbmlgIM^ 
^    Dis!-?i"itaieol  ly-  ^ 

EQUITY  PICTURES 


^ROM  every  part  of  the^country  corr.es  a  stream 
of  Exhibitors'  letters  and  telegrams  congratulating 


Equity  on 

Clara  Kimball 
Young 

IN 

"EYES  YOUTH" 

Presented  by  HARRY  GARSON 
Directed  by  ALBERT  PARKER 

Read  What  They  Say 

From  Tom  Xormu)}.  Kacinc.  Wis. 

We  showed  Clara  Kimball  Young  in  "Eyes  Of  Youth' 
against  biggest  production  our  opposition  ever  had,  yet 
we  turned  thousands  away.  .   .   .  Without  question  one 
of  the  three  big  picture  successes  of  the  year  .  .  .  congra- 
tulations and  success  to  you — you  deserve  it. 

I'rniii   Colonel  Fred  Levy.  Louisville .  K\. 

Had  wonderful  opening  Strand  theatre  yesterday  .  .  . 
continuous  crowds  eager  to  jam  into  the  house  .  .  . 
prominent  exhibitors  from  Kentucky  and  Tennessee  join 
with  me  in  congratulating  you  on  this  magnificent  pro- 
duction. .  .  . 

From  the  Waldorf  Theatre,  Boston. 

Owing  to  the  great  demand  for  seats  the  management 
of  the  Waldorf  Theatre  has  decided  to  hold  over  Clara 
Kimball  Young's  first  big  special  production,  "Eyes  Of 
Youth"  for  a  second  week  at  this  house.  "Eyes  Of  Youth" 
is  the  first  picture  ever  held  over  at  this  house  for  a 
second  week.  It  has  created  a  sensation  in  Boston,  and 
despite  the  thirty-three  hundred  seats  at  the  Waldorf 
Theatre  it  has  been  impossible  to  accommodate  the  thou- 
sands of  admirers  of  Miss  Young. 

Bookings  no'w  being  arranged  through  Equity  Fran- 
chise Holders  in  all  the  principal  cities  in  the  U.  S. 

EQUITY  PICTURES 


January  3,  1920 


THE    MOVING    PICTURE  WORLD 


75 


Brunei  Outlines  Progress  Made  by 
Pathes  Feature  Department  in  1920 


THE  growth  of  the  Pathe  feature 
business  during  1919,  is  reviewed 
by  Paul  Brunei,  vice-president 
and  general  manager  of  Pathe  Ex- 
change, Inc.,  in  a  statement  just  is- 
sued. From  the  beginning  in  January 
of  1919,  the  Pathe  feature  department 
has  grown  with  marked  rapidity,  and, 
with  the  New  Year  about  to  be  ushered 
in,  Mr.  Brunet  asserts  the  last  twelfth 
month  has  been  the  greatest  in  the  an- 
nals of  Pathe's  feature  business. 

In  outlining  Pathe's  feature  progress 
from  last  January,  Mr.  Brunet  calls  at- 
tention to  the  fact  that  during  that 
month,  only  one  feature  picture  was  re- 
leased by  the  great  distributing  or- 
ganization. 

"'The  Midnight  Stage'  starring  Frank 
Keenan,  was  Pathe's  first  release  of  the 
year,"  said  Mr.  Brunet.  "In  February 
we  followed  this  with  another  Keenan 
production,  'Todd  of  the  Times'  and 
Baby  Marie  Osborne  in  'The  Old  Maid's 
Baby.' 

Big   Features  Released. 

"Since  February  we  have  issued  such 
big  box  office  winners  as  "Common  Clay' 
and  'The  Cry  of  the  Weak'  with  Fannie 
Ward;  "Oh  Boy'  with  June  Caprice  and 
Creighton  Hale,  a  Capellani  special: 
'The  Profiteers'  with  Fannie  Ward; 
'The  World  Aflame.'  Frank  Keenan's 
great  special;  'The  Thirteenth  Chair'  a 
visualization  of  Bayard  Veiller's  master 
stage  drama;  'The  Virtuous  ^lodel,' with 
Dolores  Cassinelli;  'A  Damsel  in  Dis- 
tress,' a  screen  version  of  P.  G.  Wode- 
house's  Saturday  Evening  Post  serial 
story;  The  Gay  Old  Dog,'  Hobart  Hen- 
ley's first  production  for  Pathe;  'A 
Woman  of  Pleasure,'  Jesse  D.  Hamp- 
ton's inaugural  Pathe  special ;  'Dawn,' 
one  of  J.  Stuart  Blackton's  most  artis- 
tic pfferings;  and  'The  Prince  and  Bet- 
ty' with  William  Desmond  as  star,  also 
a  Hampton  attraction. 

"During  the  last  year  there  became 
allied  with  Pathe  some  of  the  foremost 
producers-  of  feature  motion  pictures  in 
the    industry — Edgar    Lewis.    T.  Stnart 


Blackton,  Jesse  D.  Hampton,  Hobart 
Henley  and  Edwin  Carewe.  Added  to 
this  aggregation  there  is  .Mbert  Capel- 
lani, whose  work  is  also  well  known; 
Leonce  Perret,  creator  of  'The  Thir- 
teeth  Chair'  and  other  big  Pathe  fea- 
tures ;  Hal  E.  Roach,  who  is  producing 
the  Harold  Lloyd  series  of  $100,000  two 
reel  comedies,  and  the  one  reel  Rolin 
comedies  in  which  'Snub'  Pollard  has 
the  star  role.  Mrs.  Sidney  Drew  has 
been  signed  to  produce  a  series  of  come- 
dies based  on  Julian  Street's  stories 
'.^fter  Thirty'  in  which  John  Cumber- 
land, star  of  'The  Gay  Old  Dog'  will 
be  featured. 

Lewis  and  Carewe  to  Make  Debut. 

"Edgar  Lewis  and  Edwin  Carewe  will 
not  be  introduced  to  Pathe  patrons 
until  1920.  Mr.  Lewis  has  completed 
'Other  Men's  Shoe's,  a  film  version  of 
Andrew  Soutar's  popular  novel,  which 
will  be  released  February  1. 

"Edwin  Carewe  will  make  his  debut 
on  the  Pathe  schedule,  with  'The  Web 
of  Deceit,'  starring  Dolores  Cassinelli 
which  is  booked  for  release  on  Janu- 
ary 18. 

"Pathe  enters  the  new  year  with 
some  of  the  brightest  stars  of  the 
screen,  including  June  Caprice,  Dolores 
Cassinelli,  Marjorie  Rambeau,  Blanche 
Sweet,  John  Cumberland,  Robert  Gor- 
don, Sylvia  Breamer,  'Snub'  Pollard,  and 
Frank  Keenan.  Then  there  will  be 
Harold  Lloyd,  whose  two  reel  comedies 
are  being  cordially  received. 

"Large  plans  have  been  made  for  each 
of  these  stars.  What  Pathe  has  done 
in  1919  is  a  matter  of  record.  Its  fea- 
ture business  has  many  times  exceeded 
that  of  other  years,  due  to  the  high 
class  product,  the  expert  salesmanship 
employed  in  its  distribution  and  the  un- 
usually competent  exploitation  material 
furnished  witli  each  feature." 


Edward  Bowes,  managing  director  of 
the  Capitol  Theatre,  New  York,  in  book- 
ing the  "Adventure  Scenics"  from  Ro- 
bertson-Cole. Several  weeks  ago,  Mr. 
Bowes  received  the  first  of  the  Adven- 
ture Scenics  and  immediately  booked  the 
entire  series.  No  sooner  had  this  move 
been  made  than  first  run  houses 
throughout  the  country  signed  Robert- 
son-Cole contracts  for  the  entire  series. 


"Adventure   Scenics"   Booking  Fast. 

ICxIi  ihitors  throughout  the  United 
St;lt^■^    ;irr    fullowintr    tlic  e\aiii|il(' 


Guy  Empey  Selects  Cast 

for  New  Special,  "Oil" 

GUY  EMPEY,  whose  next  photo- 
play, "Oil,"  has  been  in  work  at 
the  Paragon  studio.  Fort  Lee, 
since  December  15,  has  gathered  around 
him  a  group  of  film  folk  notable  in  all 
departments.  The  direction  of  the  pic- 
ture is  in  the  hands  of  Wilfrid  North, 
who  became  well  known  as  supervising 
director  for  Vitagraph.  It  was  Mr. 
North  who  directed  "The  Undercur- 
rent," the  present  Empey  Special  At- 
traction which  is  now  being  distributed 
by  Select  Pictures  Corporation.  As- 
sociated with  Mr.  North  in  the  filming 
of  "Oil"  are  Phil  Quinn,  assistant  direc- 
tor; Harry  Lee,  studio  manager,  and 
Herbert  Messniore,  technical  director. 
The  camera  work  is  in  charge  of 
Thomas  F.  Molloy,  another  recruit  from 
Vitagraph.  James  Fleming  is  Molloy's 
assistant,  and  Eugene  Morin  is  in 
charge  of  still  photography 

Florence  Evelyn  Martin  is  again  play- 
ing the  leading  female  role  and  is  prac- 
tically co-starring  with  Guy  Empey. 
Portraying  some  of  the  more  important 
roles  in  "Oil''  are  Templar  Saxe,  William 
Eville  and  Harry  Burkhardt.  In  "Oil" 
Guy  Empey  will  present  a  photoplay 
distinctly  difTerent  from  anything  he 
has  done  before.  Although  the  piece 
is  a  true  drama,  it  is  so  interlarded 
with  comedy  that  the  laughter  and 
thrills  intermingle  as  the  picture  un- 
folds on  the  screen. 

The  length  of  the  picture  will  not  be 
I'-^v  than  six  reels. 


We  Have  With  Us  for  a  Prosperous  Year:  "The  Amazing  Woman,"  "The  Blue  Pearl,"  and  "12:10." 

Ruth  Clifford.  Bdytha  Hallor  and  Karle  D'Oro  are  the  3lar.s  in  thene  three  Republic  attractions  pictured  from  left  to  right. 


76 


THE    MOVING   PICTURE  WORLD 


January  3,  1920 


Celebrated  Stars,  Stories  and  Plays 
Make  Realart  Popular  and  Prosperous 


Eddie  Lyons  and  Lee  Moran 

Who  have  signed  a  contract  to  produce 
five-reel  co-medies  for  Universal. 


DOES  the  public  want  to  be  enter- 
tained with  a  diverting  little  story 
about  human  people,  or  does  it 
want  to  laugh  hilarously  at  a  lot  of 
hokum  and  gags?  That's  the  question 
which  directors  of  moving  picture  come- 
dies have  asked  themselves  a  thousand 
times.  That's  what  I  have  asked  myself 
for  the  entire  three  years  that  we  have 
been  making  Christie  Comedies  and  I 
am  frank  to  admit  that  I  do  not  know 
yet. 

Nine  years  ago  when  I  began  direct- 
ing pictures,  I  started  out  making  the 
type  of  comedy  which  we  are  still  pro- 
ducing, light  stories  of  young  people, 
leaving  out  the  so-called  funny  dis- 
guises, the  rougher  forms  for  alleged 
humor,  the  "hokum"  and  the  "gags." 

When  we  started  Christie  Comedies 
as  an  independent  brand,  we  still  fol- 
lowed this  idea.  We  gave  them  stories 
first  and  laughs  second.  When  the 
comedies  were  first  shown  by  exhibitors, 
most  exhibitors  were  skeptical.  They 
sat  back  in  their  theatres  and  failed  to 
hear  any  bursts  of  hilarity.  There  were 
no  "stomach  laughs"  and  the  exhibitor 
failed  to  be  impressed.  I  always  main- 
tained that  "the  loud  laughs  betokens 
the  empty  head." 

"We'll  See  If  They  Want  It.  . 

It  was  diflFerent  with  the  public.  They 
appreciated  being  given  diverting  little 
stories  which  left  them  with  something 
in  addition  to  the  remembrance  of 
laughs.  Once  the  exhibitor  was  sold  on 
the  proposition,  it  was  much  easier  to 
please  the  public.  All  of  which  leads 
me  to  believe  ,th^t  what  the  exhibitor 
likes  is  not  ahvays  a  criterion  of  public 
taste. 

Another  comedy  director  asked  me^ 
the  other  day.  "Are  you  going  to  make 
the  same  kind  of  comedies  this  year?" 
I  said  I  really  didn't  know,  because  we 
continually  hear  the  same  thing  ringing 
in  our  ears.  'The  public  wants  to  laugh." 
So,  as  an  experiment  we  have  given 


THREE  weeks  after  Realart  Pic- 
tures Corporation  had  appeared  on 
the  horizon  with  its  promise  of 
nationally  known  stars  whose  box-office 
value  is  everywhere  recognized,  books 
and  plays  of  literary  value  and  popular 
appeal  and  direction  and  photography 
of  the  best,  the  organization  had  signed 
up  three  popular  stars,  had  bought  a 
long  list  of  famous  plays  and  stories  and 
had  begun  arrangements  for  the  con- 
tracting of  two  of  the  best  known 
directors  in  the  country. 

The  trinity  of  stars  who  have  con- 
tracted to  appear  in  Realart  pictures  are 
nationally  famous  for  their  work  on 
the  stage,  but  they  have  won  equal 
fame  on  the  screen.  The  sponsors  of  the 
new  corporation  in  signing  up  these 
actresses  were  proceeding  on  the  idea 
that  the  combined  popularity  is  a  gen- 
uine box-office  asset.  Realart  officials 
also  knew  that  benefits  would  accrue  to 
theatre  owners  from  capitalizing  in 
pictures  the  fame  of  books  and  plays 


them  laughs.  We  have  just  finished  a 
two-reel  comedy  which  is  a  bubble  of 
laughs  all  the  way  through.  It  is  true 
it  lacks  in  plot.  If  you  start  out  by 
telling  a  story  you  can't  stop  to  inject 
a  lot  of  hokum.  But  we  tried  it  and 
now  we'll  see  whether  they  really  want 
it  or  not. 

Then  the  other  director  said,  "Well, 
this  must  be  the  answer  to  your  scheme 
of  comedymaking.  You  established 
your  own  type  of  comedy  alone  and 
now  you've  got  five  other  directors 
working  under  you,  all  making  comedies 
in  your  own  school  of  methods." 

Perhaps,  so.  We'll  see  in  1920.  Un- 
consciously, while  building  comedies 
around  plots  we  have  found  ourselves 
making  a  star  system  for  comedy, 
something  which  was  entirely  unlooked 
for  and  unsought. 


Prerelease  Showing  on  Blackton  Film. 

A  prerelease  showing  of  "My  Hus- 
band's Other  Wife,"  third  of  the  Black- 
ton-Pathe  series  of  productions,  has 
been  booked  by  the  State-Lake  Thea- 
tre, one  of  Chicago's  finest  motion  pic- 
ture houses,  for  the  week  of  December 
22-28.  Sylvia  Breamer  and  Robert  Gor- 
don are  co-starred  in  this  attraction, 
with  Warren  Chandler,  and  May  Mc- 
Avoy  prominent  in  the  supporting  cast. 
The  regular  release  date  of  the  third 
Blackton  picture  has  been  set  for  Janu- 
ary 4. 


Announces  Next  Carewe  Picture. 

Dolores  Cassinelli  will  make  her  next 
appearance  in  "The  Web  of  Deceit,"  Ed- 
win Carewe's  initial  production  fofj 
Pathe  distribution.  ■'. 

The  newest  Cassinelli  attraction  is  in 
six  parts,  and  has  been  set  for  release 
by  Pathe  on  January  18.  The  supnort- 
ing  cast  includes  Letty  Ford.  Hugh 
Cameron,  Franklyn  Hanna  and  Mitchell 
Harris. 


that  are  fine  gems  of  literature  and 
have  proved  their  universal  appeal  to 
all  classes  of  people. 

First  Released  Davis  Story. 

To  prove  that  their  program  was 
more  than  a  theory,  Realart  gave  the 
industry  as  its  first  release  "Soldiers  of 
Fortune,"  a  picturization  of  the  most 
famous  novel  of  Richard  Harding  Davis. 
This  photoplay  in  its  world  premiere 
at  Washington,  D.  C,  broke  all  existing 
records  at  Tom  Moore's  Garden  Theatre. 

The  second  special  production  re- 
leased by  Realart  is  also  a  well  known 
story  of  a  type  especially  adapted  to 
the  peculiar  psychology  of  the  restless 
times.  "The  Mystery  of  the  Yellow 
Room,"  an  Emile  Chautard  production, 
adapted  from  the  French  novel  by  Gas- 
ton Leroux.  .t  followed  the  success  of 
"Soldiers  of  Fortune"  by  shattering  the 
box-office  record  of  Moore's  Rialto  The- 
atre upon  its  first  Washington  presenta- 
tion, after  having  drawn  record  crowds 
when  it  had  a  pre-release  showing  at 
the  Broadway  Theatre  in  New  York. 

The  first  three  vehicles  for  Realart 
stars,  adapted  from  well-known  stories 
and  plays,  had  the  fame  and  popularity 
of  their  original  form  to  back  them  be- 
fore a  single  reel  of  film  was  made. 
"Anne  of  Green  Gables,"  "Erstwhile  Su- 
san" and  "The  Fear  Market"  were  fam- 
ous long  before  Realart  singled  them 
out  as  unusual  material  for  photoplays. 
Four  Classics  in  One. 

In  "Anne  of  Green  Gables"  the  pro- 
ducing company  has  filmed  the  essence 
of  four  books  that  are  classics  in  the 
American  home.  Particularly  appealing 
to  girls  and  young  women,  "Anne  of 
Green  Gables"  is  also  well  known  be- 
cause of  its  long  use  in  the  school  sys- 
tems of  the  nation  as  home  reading. 
Throughout  the  land,  wherever  it  has 
been  shown,  "Anne  of  Green  Gables" 
has  proved  a  winner,  and  in  many  in- 
stances it  has  shattered  box-office  rec- 
ords of  long  standing.  • 

"Erstwhile  Susan"  is  based  upon  the 
novel,  "Barnabetta,"  by  Helen  R.  Mar- 
tin, and  has  not  only  the  fame  and 
prestige  of  the  original  book  to  launch 
it,  but,  in  addition,  it  follows  upon  the 
wake  of  the  successful  stage  run  of  the 
play  with  Mrs.  Fiske  in  the  leading  role. 
At  the  Rialto  Theatre,  New  York, 
"Erstwhile  Susan,"  played  a  solid  week 
to  capacity  houses  and  drew  uniformly 
favorable  criticism  from  newspaper  re- 
viewers. 

"Fear  Market"  Popular. 

Another  star  production  to  be  releas- 
ed by  Realart  is  "The  Fear  Market" 
adapted  from  the  stage  play  of  the 
same  name  by  Princess  Troubetzky. 
This  play  had  a  run  on  Broadway  four 
years  ago  and  is  a  dramatization  of  an 
actual  situation  which  was  then  en- 
grossing the  public  mind. 


To  Run  "Flying  A"  Week. 

P.  K.  Anton  of  Newcastle,  Ind.,  will 
run  an  "American  Week"  of  "Flying  A" 
Specials  at  the  Royal  Theatre,  starting 
February  16.  "Eve  in  Exile,"  "The 
Hellion"  and  "Six  Feet  Four"  make  up 
the  series. 

While  all  three  pictures  are  recent 
American    productions    there    is  the 

widest  imaginable  variation  in  the  plots, 

settings  and  players. 


Are  Light  Stories  of  Young  People 

or  "Hokum  and  Gags''  Most  Popular? 

By  AL  CHRISTIE 


January  3,  1920 


THE   MOVING   PICTURE  WORLD 


77 


The  Hundred  Per  Cent  Salesman  or 
Exhibitor  Is  No  Genius  or  Marvel 

By  "Smiling  Jimmy, "  Universal  Joy  Bug 


THE  Hundred  Percent  salesman  or 
exhibitor  is  not  a  genius,  a  wonder, 
marvel  or  a  great  anything  else. 
He  is  just  a  real,  human  being,  willing 
to  smile  at  the  smiling  time — always 
cheerful — conserving  his  strength  and 
health — recognizing  no  obstacles — laugh- 
ing at  hard  work — believing  in  himself 
— believing  his  theatre  is  the  greatest 
one  in  town,  or,  if  he  is  a  salesman,  be- 
lieving his  firm  to  be  "The  Best." 

If  he  wants  to  be  a  Hundred  Percent 
salesman  he  first  has  really  to  believe 
that  his  firm  is  the  best  firm  in  the  busi- 
ness. Anytime  a  salesman  recognizes 
in  a  competitive  house  a  better  one  than 
the  one  he  is  working  for  it's  time  for 
him  to  quit,  as  his  value  to  his  company 
is  fast  diminishng.  He  must  believe 
that  the  policies  of  his  firm  are  the 
best,  that  they  are  sound  and  that  the 
management  is  honest  and  its  workers 
are  "all  for  one  and  one  for  all."  The 
hundred  percent  man  is  he  who  is  al- 
ways glad  to  see  Monday  morning  come 
around  and  sorry  to  see  the  curtain  ring 
down  on  Saturday  night.  He  spends  all 
day  Sunday  "pulling  at  the  bit"  like  a 
horse  who  is  anxious  to  get  into  the 
race. 

Pep  and  Perseverance. 

Did  you  ever  notice  a  horse  that  is 
hard  to  start,  one  that  you  have  to  use 
the  whip  on  in  order  to  make  it  move, 
and  then  on  the  other  hand  did  you  ever 
notice  a  bunch  of  thoroughbred  "bang 
tails"  at  the  wire,  awaiting  the  starter's 
signal?  Did  you  notice  how  restless 
they  are,  how  the  jockeys  have  to  spend 
all  the  energy  in  making  them  stand 
still  they  are  so  anxious  to  get  into 
the  race?  Therefore  in  order  to  be  a 
Hundred  Percent  salesman  you  must  be 
a  "thoroughbred." 

The  Hundred  Percenter  has  patience, 
he  knows  that  "Rome  was  not  built  in 
a  day,"  he  has  perseverance.  He  has 
future,  because  he  builds  character,  per- 
sonality and  reputation  each  day  of 
the  week.  The  hundred  percenter  must 
be  honest,  because  lying,  trickery,  in- 
sincerity, misrepresentation  and  other 
sins  of  "the  get-by  days"  are  all  minus 
in  the  percentage  columns.  He  is  thrifty 
because,  through  hard  knocks  in  the 
past,  he  realizes  and  knows  the  warmth 
in  the  friendship  of  "Good  Old  Dollar 
Bill"  and  because  an  empty  pocketbook 
will  never  keep  the  thermometer  of  the 
percentage  table  at  100  centigrade. 

Knows  His  Weaknesses. 

The  Hundred  Percenter  has  his  weak- 
nesses, but  he  knows  them,  and  strives 
to  overcome  them.  All  have  their  weak- 
nesses, but  the  fellow  who  doesn't  know 
his  weaknesses  and  won't  acknowledge 
them  will  never  reach  the  100  Percent 
mark.  The  Hundred  Percenter  is  an 
analyzer— first  of  himself,  then  of  con- 
ditions. 

The  Hundred  Percenter  when  he  does 
something  fine  lets  others  call  him  a 
Hundred  Percenter,  but  still  sticks  to  his 
No.  7  hat,  tightens  up  his  belt  and  uses 


his  head  to  scheme  out  some  way  of 
how  he  can  beat  his  own  best  record. 

"The  know  it  all"  is  a  100  per  cent, 
man,  with  one  of  the  naughts  left  ofif. 

The  Hundred  Percenter  remembers  the 
story  of  "Little  Red  Riding  Hood."  He 
knows  what  his  eyes,  ears  and  brains 
are  for — to  see,  hear  and  learn,  and  that 
a  real  education  never  ends.  That  is 
where  he  has  it  all  over  the  much  touted 
"college  graduate"  or  educated  man,  as 
that  fellow  leaves  his  books  behind  when 
he  graduates,  whereas  friend  hundred 
percenter  is  studying  books  all  the  time. 

The  Plugger  Versus  the  Whirlwind. 

To  be  a  Hundred  Percent  salesman 
you  don't  have  to  be  a  whirlwind,  you 
are  not  infallible;  therefore  your  com- 
pany does  not  expect  impossibilities  from 
you,  but  you  must  "plug,"'  man,  and  then 
"plug"  some  more.  Don't  skip  a  town 
because  you  think  it  is  too  small.  In 
fact,  don't  "think"  at  all.  Make  every 
burg  in  the  territory,  and  always  stop 
off  with  the  intention  of  selling  the  ex- 
hibitor something.  Always  do  a  man's 
work  in  an  uptight,  honest  and  manly 
way  and  you  have  "arrived."  You  are  a 
Hundred  Percenter. 

The  foregoing  applies  to  an  exhibitor 
as  well  as  to  a  traveling  man,  for  to  be 
a  Hundred  Percent  Exhibitor,  you  have 
to  be  honest,  upright  in  your  dealings 
with  your  fellow-man — always  wear  a 
smile,  even  if  thing  do  go  wrong — never 
become  angry  or  "peeved"  at  anything. 
(If  your  show  doesn't  get  in,  call  up  the 
film  exchange  and  ask  the  reason  in  a 
cheerful  tone  of  voice,  and  it  will  find 
some  way  of  getting  you  a  'how.  Re- 
member it  is  not  the  exchange's  faults, 
as  no  film  exchange  ever  "blows  up"  an 
exhibitor  on  purpose.  It  needs  the  rent- 
als too  well  to  do  this.) 

The  Hundred  Percent  exhibitor  is  the 
one  who  is  willing  to  divide  profits  with 
the  film  exchange,  and  not  try  to  beat 
down  the  price  of  film  service  when  he 
is  making  money.  Some  of  you  boys 
have  got  in  the  habit  of  beating  down 
the  price  so  much  that  you  do  it  when 
you  are  making  money  just  the  same  as 
when  you  are  losing. 

Be  Fair  to  Your  Exchangee. 

Now  I  realize,  Mr.  Exhibitor,  (as  I 
have  been  an  exhibitor  myself),  that  the 
life  ol  the  industry  possibly  depends  on 
the  number  of  theatres  that  use  film,  but 
do  you  realize  that  the  men  who  made 
this  industry  what  it  is  are  the  men  who 
are  making  the  film?  The  men  who  have 
lost  fortunes,  sweated  blood,  grown 
bald-headed  and  gray  trying  to  put  this 
industry  on  a  sound  basis,  trying  to 
make  A  No.  1  100  per  cent  films,  they 
are  the  fellows  who  should  get  most  of 
the  credit,  for  bear  in  mind  that  when 
they  were  "burning  the  midnight  oil" 
you  were  possibly  in  some  other  line  of 
business.  Therefore  why  should  you 
drop  in  on  the  industry  and  think  that 
you  can  make  it  "all"  at  once. 

To  be  a  Hundred  Percent  exhibitor  you 
have  got  to  be  fair  with  your  exchange. 


your  patrons  and  yourself.  Exchange 
men  as  a  general  rule  are  fair-minded 
and  broad  individuals,  and  are  always 
ready  to  listen  to  reason.  Also  bear 
in  mind  that  the  salesman  is  the  man 
for  you  to  do  business  with.  He  is  the 
man  who  should  act  as  agent  between 
you  and  the  exchange,  he  is  the  one  in 
whom  you  will  have  to  place  your  con- 
fidence if  you  want  to  qualify  as  a  Hun- 
dred Percent  Exhibitor. 

Wise  Guys   Kid  Themselves. 

There  are  quite  a  few  "wise  guys"  in 
the  exhibiting  end  of  this  game  who 
are  continually  running  into  the  ex- 
change everytime  they  want  anything, 
or  have  a  complaint  to  make.  They  kid 
themselves  that  they  can  get  a  better 
deal  ofif  the  manager,  assistant  manager 
or  booker  than  they  can  from  the  sales- 
man, but  if  they  ever  worked  around 
an  exchange  and  discovered  the  "cute" 
remarks  that  were  said  about  them  when 
they  left  they  would  never  go  near  an- 
other film  exchange  again.  You  can  al- 
ways secure  at  least  a  10  per  cent,  bet- 
ter deal  from  a  salesman  than  you  can 
from  the  exchange,  and  when  you  give 
an  order  to  the  regular  salesman  in  your 
territory  he  takes  an  interest  in  you  and 
will  "fight"  for  you  if  necessary. 

When  I  first  entered  into  the  exhibit- 
ing game  I  used  to  think  that  I  could 
always  get  a  better  deal  by  going  into 
the  exchange,  but  one  day  I  overhead 
some  remarks  about  exhibiters  coming 
into  the  exchanges  all  the  time,  and  I 
began  to  analyze  the  matter.  From  that 
time  on  I  always  did  all  of  my  business, 
settled  all  of  my  complaints  and  made 
all  of  my  kicks  to  the  "roadman." 


"We'll  Do  It  This  Way." 

Harry    Revier    and    Frank    M.  Merrick, 
director,   .lupervlslner  tho  production 
of  "The  Return  of  Tarzan" 
for  Numa  Picturoa. 


78 


THE    MOVING    PICTURE  WORLD 


January  3,  1920 


Famous  Players  Takes  Long  Lease 
on  Indianapolis  Property;  to  Build 
Exclusive  Motion  Picture  Theatre 


WITH  the  signing  the  week  of  De- 
cember 18  of  a  ninety-nine  year 
lease  by  the  Famous  Players- 
Lasky  Corporation  for  a  part  of  what 
is  known  as  the  English  Block,  on  the 
northwest  segment  of  Monument  Cir- 
•cle,  Indianapolis,  plans  were  announced 
for  the  construction,  beginning  about 
January  1,  1921,  of  what  will  be  one  of 
the  largest  motion  picture  theatres  m 
the  United  States. 

The  lease  comprises  all  that  part  of 
the  building  owned  by  William  E.  Eng- 
lish, running  from  Market  street  to  a 
point  within  ten  feet  of  the  English 
Theatre,  used  exclusively  for  stage  pro- 
ductions. The  ground  floor  property 
now  is  occupied  principallj'  by  store- 
rooms, including  also  the  United  States 
railroad  administration  ticket  office. 
That  part  of  the  English  hotel  which 
is  included  in  the  lease  is  to  be  vacated 
and  changed  to  make  way  for  the  new 
theatre.  The  present  English's  theatre 
remains  untouched  in  the  new  deal. 

To  Complete  Theatre  in  Two  Years. 

Two  of  the  stipulations  in  the  lease 
are  that  the  property  shall  be  vacated 
by  tenants  by  January  1,  1921,  and  that 
the  theatre  shall  be  completed  within 
two  years  after  that  date,  .'\ccording 
to  one  of  the  attorneys  who  nego- 
tiated the  lease,  the  motion  picttire 
corporation  proposes  to  build  on  the 
site  an  exclusive  motion  picture  thea- 
tre that  will  rank  with  any  in  New 
York  City.  The  entrance  will  be  in 
Monument  Circle  and  will  be  almost  di- 
rectly opposite  the  Circle  Theatre. 

Although  the  lease  was  not  signed  un- 
til this  week  it  was  prepared  in  Sep- 
tember. Announcement  of  it  was  held 
up  until  all  the  stipulations,  such  as 
taxes,  and  time  of  possession,  had  been 
agreed  upon.  The  Famous  Players- 
Lasky  Corporation  has  deposited  a 
guarantee  of  $100,000  in  Liberty  bonds 
with  an  Indianapolis  Trust  Company 
and  will  deposit  $150,000  additional  when 
actual  construction  begins,  both  de- 
posits being  good  faith  bonds  and  re- 
turnable upon  the  completion  of  the 
theatre. 

Terms  of  Lease. 

According  to  the  terms  of  the  lease 
the  Famous  Players-Lasky  Corporation 
is  to  pay  to  William  E.  English  rentals 
as  follows:  For  the  first  seven  months. 
$29,820;  for  the  next  year,  $33,000;  for 
the  succeeding  eighteen  months,  $34,000 
a  j'ear;  for  the  succeeding  seven  and 
one-half  years,  $35,000  a  year;  for  the 
liext  twenty  years,  $38,000  a  year,  and 
for  the  remainder  of  the  time,  $40,000 
a  year. 

The  name  of  the  proposed  theatre 
has  not  been  chosen,  nor  has  its  seat- 
ing capacity  been  determined,  accord- 
ing to  the  attorneys  representing  the 
corporation.  Plans  are  now  being 
drawn  by  architects  in  New  York  City. 

Irwin  Selected  Site. 

Walter  W.  Irwin,  vice-president  of 
the  motion  picture  concern,  selected  the 
site  last  September  after  a  visit  to  In- 
dianapolis. Complete  plans  for  the  thea- 
tre are  to  be  announced  at  a  later  date. 


.■\nother  big  theatre  is  to  be  erected 
in  Indianapolis  for  what  is  known  as 
the  Marcus  Loew-Indianapolis  Realty 
Company  and  plans  for  the  structure 
are  now  being  drawn.  The  theatre  will 
be  situated  in  Pennsylvania  street,  a 
half  block  north  of  Washington  street, 
and  will  have  a  seating  capacity  of  ap- 
proximately 3,000.     It   will  cost  about 


$600,000.  .\  number  of  Indianapolis  men 
are  interested  in  the  project. 


Alice  Joyce  Finishes  "Slaves  of  Pride." 

Although  it  will  be  well  into  the  new 
year  before  Vitagraph  presents  'The 
Sporting  Duchess,"  the  Drury  Lane 
melodrama  with  Alice  Joyce  in  the  title 
role,  there  is  another  Joyce  special  pro- 
duction. This  is  "Slaves  of  Pride,"  an 
adaptation  by  William  B.  Courtney,  writ- 
ten especially  for  Miss  Joyce.  It  is  in 
six  reels  and  will  be  released  next  month. 

In  the  supporting  cast  are  Percy  Mar- 
mont,  Tcmpler  Saxe,  Charles  A.  Steven- 
son, G.  V.  Seyffertitz  and  Louise  Beau- 
dct.  The  picture  was  directed  by  George 
Terwilliger. 


British  Have  Capital  Without  L  imit 
and  Are  Going  Ahead  With  Production 


THE  Evt)hitif;ii  of  the  I'uturc  of  the 
Film  Industry"  was  the  title  of  a 
recent  adress  delivered  by  Ed- 
ward Godal,  president  of  the  British 
and  Colonial  Film  Corporation  of  Lon- 
don, before  forty  members  of  the  Asso- 
ciated Motion  Picture  Advertisers  in 
New  York. 

.\1  r.  Godal,  whose  mission  in  this  coun- 
try is  to  foster  interest  in  British  films 
abroad,  held  the  interest  of  his  hearers 
while  he  described  producing  conditions 
in  Europe  and  in  England  in  particular. 
He  admitted  that  hitherto  British  pro- 
(lucfions    had    been    inferior    to  those 


(Copyright  by  Bachrach) 
Edward  Godal 
Prominent  English  film  man  releasing 
pictures    through  Republic. 


made  in  this  country,  one  reason  for 
this  being  the  very  limited  market  Bri- 
tish films  had  hitherto  been  afforded. 
With  only  about  3.800  theatres  as  source 
of  revenue  as  compared  with  the  vastly 
larger  number  of  picture  housese  in 
this  country.  Mr.  Godal  pointed  out  that 
a  British  producer  had  been  in  the  habit 
of  spending  only  about  $10,000  to  $15,000 
for  each  production,  the  revenues  from 
which  was  quoted  as  about  $100,0001 
Since  the  outbreak  of  the  war,  he  said, 
there  had  been  so  little  production  in 
England  that  American  films  had  been 


bouglit  on  the  "block  system" — the  good 
with  the  bad,  and  some  time  must  still 
elapse  before  the  contracts  ran  out. 
This  had  proved  a  further  deterrent  to 
improved  production  at  home. 

Much  Capital  Available. 

The  situation  now,  however,  is  en- 
tirely changed,  production  is  going 
ahead,  capital  is  available  almost  with- 
out limit,  and  Mr.  Godal  expressed  un- 
bounded optimism,  almost  amounting  to 
prophecy,  that  the  future — say  within 
ten  years — would  see  London  the  recog- 
nized centre  of  the  motion  picture  pro- 
duction field,  basing  his  prediction  on 
British  activity,  on  the  history  of 
finance  and  on  the  claim  that  Europe 
surpasses  any  other  area  in  diversity 
of  "locations"  and  of  local  atmosphere. 

In  evidence  of  the  trend  toward  pro- 
duction in  Europe  the  speaker  pointed 
to  the  growing  tendency  of  American 
producers  to  send  field  forces  to  the 
Continent.  While  deprecating  what  he 
called  "bombing  methods"  alleged  to 
have  been  adopted  by  one  .American 
firm  in  its  determination  to  break  into 
the  English  field,  Mr.  Godal  invited  and 
|)leaded  for  mutual  co-operation  be- 
tween this  country  and  his  own,  advo- 
cating for  .America  the  method  of 
"peaceful  penetration"  and  assuring 
those  who  employed  that  method  the 
willing  and  helpful  co-operation  of 
I'ritish  producers. 

Paul  Gulick.  president  of  the  asso- 
ciation, was  in  the  chair  and  on  behalf 
of  the  gathering  tendered  to  Mr.  Godal 
the  thanks  and  appreciation  of  the 
members  for  his  address. 


De  Havens  Have  New  Comedy. 

The  troubles  of  Mr.  and  Mrs.  Carter 
De  Haven,  as  newlyweds  on  the  screen, 
are  continued  in  their  newest  Capitol 
Comedy,  "The  Sure  Cure,"  which  was  re- 
leased by  Goldwyn  on  December  28.  In 
this  picture,  Mr.  De  Haven  has  the  role 
of  a  hypochondriac  who  delights  only 
in  visits  from  his  doctors  and  the  con- 
sumption of  gallons  of  medicine.  How- 
ever, his  wife,  who  has  analyzed  his 
sickness  as  imaginary  only,  devises  a 
plan  by  'vhich  he  is  cured.  But  before 
our  hero  becomes  normal  again  the 
story  gives  both  Mr.  and  Mrs.  Carter 
De  Haven  many  chances  to  show  their 
ability  as  original  and  clever  comedians. 

"The  Sure  Cure"  offers  many  oppor- 
tunities for  exploitation.  It  was  writ- 
ten by  Robert  McGown  and  directed  by 
William  A.  Seiter. 


January  3,  1920 


THE    MOVING   PICTURE  WORLD 


79 


Chronology  of  the  Departed  Year 
Points  Out  Industry's  Chief  Events 

Compiled  from  Moving  Picture  World  Files 


NINETEEN-EIGHTEEN  will  be  con- 
sidered in  motion  picture  history 
as  a  year  of  great  events.  Post-war 
conditions  had  a  beneficial  effect  upon 
threatre  admissions  and  the  picture 
showman  shared  in  the  prosperity.  Pro- 
duction was  great  and  the  volume  was 
embellished  by  some  of  the  most  con- 
spicuously beautiful  presentations  ever 
prepared  for  the  screen. 

In  the  latter  months  of  the  year  a  new 
financial  element  found  its  way  to  an 
influence  on  the  moving  picture  industry 
that  onlv  the  future  can  measure.  Wall 
Street"  is  the  general  name  for  this  new 
force  and  "heavy  money"  began  pourmg 
into  the  production,  distribution  and 
exhibition  of  pictures  during  the  final 
quarter  of  1919. 

The  events  of  the  year  are  chronicled 
in  the  following  paragraphs  under  the 
date  of  Moving  Picture  World  in  which 
they  were  recorded.  By  this  method 
the  approximate  date  suffices  for  those 
who  have  no  greater  interest  than  a 
passing  glance.  Reference  to  the  issue 
indicated  will  give  the  details  to  those 
who  desire  complete  information. 
JANUARY  4. 
Frank  J.  Howard  was  elected  president 
of  the  Massachusetts  and  Rhode  Island  ex- 
hibitors at  the  annual  meeting  held  in 
Boston.  ,  ^.  ... 

Joseph  Brandt  assumes  new  duties  with 
Universal,   taking   charge   of   serial  pro- 
duction. ,  . „f 
Felix    Feist    elected    vice-president  ol 
Goldwyn.  c  i 

An  influenza  epidemic  in  its  final  et- 
fects  still  brings  disaster  to  exhibitors 
throughout  the  country. 

Samuel  Goldfish  by  court  decree  changes 
his  name  to  Samuel  Goldwyn  and  becomes 
chief  of  Goldwyn  producing  and  distrib- 
uting corporations.  , 

J  Stuart  Blackton  reaches  his  majority 
as  a  film  magnate.  He  began  twenty-one 
years  previously  to  produce  films  on  the 
roof  of  a  New  York  office  building. 

"The  Heart  of  Humanity,"  one  of  the 
really  great  money-makers  of  the  year 
1919    opened  at   Broadway  theatre. 

James  J.  Corbett  signs  as  Universal  star. 
Walter  W.  Irwin  elected  a  vice-presl- 
•  dent    of    Famous  Players-Lasky. 

JANUARY  11. 
Arthur  S.  Kane  elected  president  of  the 
New  York  City  Kansas  Society. 

Official  notification  that  Charles  Man- 
fer  was  killed  In  action  in  France,  October 
26.  1918.  He  is  believed  to  be  the  only 
American  film  exchange  manager  to  be 
killed  in  the  world  war.  He  was  man- 
ager for   Fox   in  Omaha. 

California  Theatre,  Los  Angele.s,  accred- 
ited to  be  the  most  beautiful  of  west  coast 
cinemas,  opened  by  Douglas  Fairbanks  in 
"Arizona." 

Sydney  S.  Cohen  resigns  from  Affiliated 
Distributors'  Corporation. 

General  oflfices  of  Exhibitors'  Mutual 
moved  from  Chicago  to  New  York. 

JANUARY  18. 

Hugo  Riesenfeld  becomes  director  of 
Rivoli  and  Rialto. 

First  National's  Board  of  Directors  con- 
vene in  Los  Angeles. 

Myron  Solznick,  son  of  Louis  J.  Selz- 
nlck,  becomes  producer  of  pictures. 

Stage  Women's  War  Relief  has  com- 
pleted a  series  of  pictures,  going  through 
Universal  channels. 


Vitagiaph  chiefs  hold  convention  in  New 
York. 

JANUARY  25. 

Death  of  I^Irs.  Carl  Laemmle.  following 
attack  of  pneumonia. 

United  Artists'  Association  formed; 
Griffith,  Chaplin.  Pickford  and  Fairbanks 
organize  producing  and  distributing  com- 
pany. 

Peter  J.  Stockey  and  C.  F.  Michaels,  film 
men,  die  as  result  of  disastrous  fire  in  the 
Sauer  Building,  a  Pittsburg  film  center. 

Legislation  affecting  moving  pictures 
t^iken  up  in  Albany. 

New  York  Exhibitors'  League,  Local  No. 
1,  elects  Lee  Ochs  president. 

Oklahoma  Exhibitors'  Association  elects 
Ralph  Talbot,  of  Tulsa,  president. 

Cinema  E.xhibitors'  Association  of  the 
Bronx  elected  John  J.  Wittman.  president. 

George  Irving  elected  president  of  Mo- 
tion   Picture    Directors  Association. 

Nathan  Hirsh  resigns  as  president  of 
Pioneer  Film  Corporation. 

FEBRUARY  1. 

Merger  of  interest  formed,  in  Los  An- 
geles, between  United  Picture  Theatres  of 
America  and  World  Film  Corporation. 

Henry  Lehrman  and  William  Fox  sev- 
ered their  interests  in  Sunshine  Comedies, 
production  being  continued  by  Fox. 

Dr.  E.  A.  Golden  made  general  manager 
nf  Metro  Film  Company  of  New  England. 

Frank  Cannock,  official  of  Precision  Ma- 
chine Company,  dies. 

Dispute  between  Allied  Amusement  As- 
sociation and  Chicago  picture  machine 
operators  gets  into  court. 

Fire  destroyed  exchanges  of  Met>5  and 
First  National  in  New  Orleans. 

Richard  A.  Rowland  is  re-elected  presi- 
dent of  Metro. 

Mrs.  Charlotte  Pickford,  mother  of 
"Little  Mary,"  Jack  and  Lottie,  organizes 
the  Jack  Pickford  Company  to  star  her 
son. 

FEBRUARY  8. 

Philip  Lang,  conspicuous  for  years  as  a 
scenario  editor,  dies. 

Eberhard  Schneider,  for  years  concerned 
in  the  supply  business  and  as  inventor 
of  moving  picture  accessories,  dies. 

Theatregoers  of  San  Francisco  required 
to  wear  masks,  to  guard  against  influenza 
in  its  recurring  epidemic. 

First  record  we  have  of  films  delivered 
by  airplane;  transfer  of  Pathe  news  reel 
from  Rochester  to  Buffalo. 

George  Randolph  Chester  becomes  Vita- 
graph's  scenario  chief.  -  - 
FEBRUARY  15. 

William  Gibbs  Mc.\doo  becomes  adviser 
to  United  Artists'  Association. 

Formation  of  Iowa  Theatre  Men's  As- 
.sociation. 

\y.  W.  Griffith  announces  future  rela- 
tions with    First  National. 

Kinograms,  news  weekly,  introduced. 

W.  R.  Rothacker  again  heads  Rothaker 
Films  Corporation. 

Major  Funkhouser  sue.s  city  of  Chicago 
for  reinstatement  as  official  film  censor. 
He  subsequently  loses  out. 

Outing-Chester  travel  series  to  be  dis- 
tributed by  First  National. 

M.   H.  Hoffman  becomes  general  man- 
ager of  Pioneer  Film  Corporation. 
FEBRUARY  22. 

Alfred  J.  Chalmers,  of  Chalmers  Pub- 
lishing Company,  returns  from  service 
with  A.  E.  F. 

Samuel  Rothapfel  becomes  producer  of 
"Rothapfel  Unit  Program." 

William  Brandt  again  elected  head  of 
the  Exhibitors'  Association  of  Brooklyn. 


Division   of  Films,  Committee  on  Pub- 
lic Information,  dissolved. 

MARCH  1. 

Whitman  Bennett  promoted  to  position 
of  production  manager  for  Famous  Play- 
ers-Lasky. 

MARCH  8. 

Convention  of  New  York  State  Exhib- 
itors at  Syracuse. 

Charles  A.  Briggs'  cartoons  contracted 
for  the  screen  by  Famous  Players-Lasky. 
MARCH  15. 

Dinner  to  William  A.  Brady,  president 
.National  Association. 

Irene  Castle  engaged  to  star  by  Famous 
Players-Lasky. 

Bill  to  permit  Sunday  shows  fails  in  In- 
diana legislature. 

Los  Angeles  deputy  collects  over  $3,- 
011(1,000  income  tax  from  film  colonists. 

Queen  Jlaiy  of  England  plays  in  film, 
"Women  Who  Win,"  London. 

MARCH  22. 

Hearing  of  motion  pictures  interest  on 
Sunday  shows,  at  Albany. 

Mrs.  K.  I.  Nixon,  of  the  Majestic  Thea- 
tre, Reno,  gave'  a  great  party  to  San  Fran- 
cisco's film  trade;  taking  them  to  Reno  and 
back  by  special  train. 

Canadian  exhibitors  form  organization 
to  distribute  films. 

P.  C.  Quiniby  made  director  of  Pathe 
exchanges. 

MARCH  29. 

Mr.  and  Mrs.  Martin  Johnson  going  back 
to   film  cannibals. 

George  Eastman  plans  erection  of  pa- 
latial picture  house  in  Rochester. 

Katherine  MacDonald  Picture  Corpora- 
tion   begins  operations. 

Max  Levey,  Chicago;  fourteen  years  In 
films. 

APRIL  5. 

New  York  City  Fire  Bureau  chiefs  In- 
dicted   in   graft  case. 

Fred  Warren  resigns  from  Goldwyn  to 
join  Hodkinson  as  vice-president. 

M.  P.  World's  symposium  on  proper 
number  of  trade  papers  continues,  with 
twelve  contributors. 

Sol  Lesser  begins  his  famous  "Bathing 
Beauty  Tour." 

Pennsylvania,  Nebraska,  Arizona  and 
New  York  active  on  censorship. 

APRIL  12. 

Six  more  showmen  add  to  Trade  Paper 
Symposium. 

Robertson-Cole  affects  distribution  af- 
filiation with  Jurys. 

APRIL  19. 

Sidney  Drew,  well  loved  comedian,  dies. 

Lewis  .1.  Selznick  purchased  Adolph 
Zukor's  interests  in  Select,  thereby  gain- 
ing control  of  company. 

New  York  lesislature  passes  bill  per- 
mitting Sunday  pictures  by  local  option. 

M.  P.  World's  forum  on  trade  papers 
brings  communications  from  all  parts  of 
country  for  fourth  consecutive  week. 

W.  W.  Hodkinson  cuts  out  program  sys- 
tem of  distribution. 

Motion  Picture  Exhibitors  of  America, 
Inc.,  is  born. 

APRIL  26. 

Loew  makes  big  combine  in  Cleveland. 

F.  Marshall  Sanderson  tell  of  showman's 
problems  in  China. 

Last  of  Forty-six  exhibitors  writes  on 
M.  P.  W.'s  trade  paper  forum. 

Harry  Garson's  "Unpardonable  Sin"  hits 
San  Francisco  on  its  whirlwind  record- 
breaking  tour. 


80 


THE    MOVING    PICTURE  WORLD 


January  3,  1920 


MAY  3. 

Constance  Talmadge  goes  to  First  Na- 
tional. .  _  . 

Governor  Smith  signs  New  York  State 
Sunday  bill. 

First  National  holds  convention. 

Select  Pictures  convenes. 

Society  of  Motion  Picture  Engineers 
meets  in  Philadelphia. 

Famous  Players  signs  up  Clare  Briggs. 
New  York  Tribune  cartoonist. 

Universal  establishes  Mexico  office. 

Rialto  celebrates  third  and  Strand  their 
fifth  anniversary. 

MAY  10. 

"Rainbow  Number"  of  Moving  Picture 
World.  First  issue  with  new  cover  in 
colors.    Metro  the  cover  advertiser. 

Receiver  appointed  for  General  Film. 

"The  Unpardonable  Sin"  reaches  New 
York  and  opens  at  Broadway. 

Famous  Players-Lasky  puts  forth  plans 
for  $2,000,000  studio  in  Long  Island  City. 

Nazimova's  "Red  Lantern"  breaks  Ri- 
voli's  box  office  record.  First  picture  to 
play  house  for  two  weeks. 

MAY  17. 

Universal  observes  seventh  birthday. 

Marshall  Neilan  signs  for  eight  produc- 
tions with  First  National. 

Goldwyn  signs  up  Lou  Tellegen  to  play 
opposite  Geraldine  Farrar. 

"Mexico  a  Virgin  Gold  Mine  for  Films," 
a  big  story  from  the  World's  Dallas  cor- 
respondent, written  after  a  3.000-mile  trip 
through  stormy  republic. 

MAY  24. 

National  Association  goes  after  "Fit 
to  Win,"  army  health  film  being  exploited 
publicly. 

Percy  Waters  becomes  president  and 
general  manager  of  Triangle. 

Rothapfel  Unit  Program  has  premier  at 
Rialto. 

United  Artists  announces  open  booking 
as  its  selling  method. 

Mary  Pickford's  "Daddy  Long  Legs"  re- 
leased.   Is  big  picture. 

Griffith's  "Broken  Blossoms,"  most  artis- 
tic triumph  of  photoplay,  starts  Griffith's 
repertory  season  at  Cohan  Theatre. 

Rothacker  celebrates  ninth  anniversary 
of  his  organization. 

MAY  31. 

Continental  Pictures'  ad  announces  Jess 
Willard  as  three-in-one  star  for  "The 
Challenge  of  Chance." 

Famous  Players-Lasky  British  Produc- 
ers Ltd.  formed  In  London  as  $3,000,000 
corporation. 

Syd  Chaplin  signs  to  make  five-reel 
comedies  for  Famous  Players. 

Universal  announces  "see-before-you- 
buy"  policy  for  distribution. 

John  D.  Tippett  starts  big  discussion  by 
declaring  that  London  will  be  center  of 
film  trade. 

JUNE  7. 

Ralph  RufCner  goes  from  Jensen  and 
Von  Herberg  to  management  of  San  Fran- 
Cisco  Rialto. 

Goldwyn  forms  Eminent  Authors  Cor- 
poration for  co-operation  between  his  pro- 
ducing units  and  writers. 

Fox  starts  erection  of  big  new  head- 
quarters at  Tenth  avenue  and  Fifty-fifth 
street.  New  York. 

Goldwyn  purchases  Triangle  studios  at 
Culver  City. 

JUNE  14. 

Pennsylvania  Board  of  Censor  overruled 
on  "Auction  of  Souls." 

Metro  changes  from  program  system 
to  open  booking. 

Fire  destroys  Philadelphia  branch  of 
World  Films. 

MacManus  films  incident  of  "Lost  Bat- 
talion" in  Argonne  for  picture  of  that 
name. 

JUNE  21. 

Arthur  James  resigns  from  Metro  to 
direct  Fox  advertising. 

Charles  Pathe  honored  by  banquet  on 
eve  of  return  to  France. 


Fox  lays  cornerstone  of  new  studio- 
headquarters. 

J.  Stuart  Blackton  forms  company  bear- 
ing his  name. 

JUNE  28. 

Cohen,  Berman  and  O'Reilly  banqueted 
as  heroes  of  New  York  Sunday  opening 
campaign  at  Waldorf. 

Selznick  signs  up  Elsie  Janis. 

Famous  Players-Lasky  in  big  spread 
announces  plans  for  forthcoming  year. 
Selective  booking  to  take  effect  Septem- 
ber 1. 

B.  S.  Moss  consolidates  with  Famous 
Players. 

Louis  B.  Mayer  signs  Mildred  Harris 
Chaplin. 

Famous  Players  to  make  educational  and 
industrial  pictures  on  large  scale. 

Pearl  White  signs  with  Fox  to  star  in 
five-reel  dramas. 

JULY  5. 

St.  Louis  convention  of  exhibitors  as- 
sembles with  large  number  of  showmen 
and  producers  on  hand.  Mayor  Kiel 
praises  St.  Louis  exhibitors. 

Tom  North  becomes  sales  manager  of 
Fox  Sunshine  Comedies  and  Mutt  and 
Jeff  Animated  Cartoons. 

Minneapolis  exhibitors  opposing  com- 
bine of  music  publishers  are  cheered  by 
resolution  of  musicians'  unions  favoring 
their  fight. 

United  Artists  opens  Canadian  office  for 
simultaneous  release  of  productions  in 
Canada  and  the  United  States. 

Exhibitors'  Distributing  Corporation,  of 
Toronto,  buys  distributing  rights  for  Can- 
ada of  entre  Robertson-Cole  product. 

Canadian  Aero  Film  Company  organize.* 
in  Toronto  to  make  novelty  pictures. 

JULY  12. 

Famous  Players  acquires  Frohman  in- 
terests. 

Exhibitors  at  St.  Louis  convention  elect 
Albert  S.  Black,  of  Maine,  president,  and 
re-elect  Ernest  H.  Horstmann.  of  Massa- 
chusetts, treasurer,  and  Frank  J.  Rem- 
busch,  of  Indiana,  secretary.  New  York- 
ers withdraw  from  convention  upon  failure 
of  body  to  accept  plan  of  district  repre- 
sentation. 

Deitrich-Beck,  Inc.,  organizes  to  pro- 
duce novels  of  Louis  Joseph  Vance  for 
release  through  W.  W.  Hodkinson. 

Washington,  Oregon,  Montana  and  Idaho 
exhibitors  meet  in  Seattle  convention  and 
form  Northwest  Exhibitors'  Circuit  for 
the  booking  and  purchase  of  big  features. 

A.  E.  Smith  becomes  manager  of  United 
Artists'  Chicago  office. 

J.  S.  Graunian  beconnes  Metro's  Chicago 
manager. 


George  J.  Hacket 

Manager  Medford  Theatre.  Medford,  Mass. 


Hebe  Daniels,  ingenue,   is  engaged  by 
Ce.-il  B.  D"?  Mllle. 

Joe  Brandt  resigns  from  Universal,  to 
take  effect  July  15. 

Alice  Brady  signs  with  Realart. 

William  Fox  signs  William  Russell. 
JULY  19. 

Equity  Pictures  Corporation,  recently 
formed,  will  release  C.  K.  Y.  films. 

Universal  announces  Special  Attraction 
series,  to  be  released  on  open  booking 
plan,  three  a  month. 

Famous  Players  announces  intention  of 
building  its  own  exchange  building  in 
Buffalo. 

JULY  26. 

Film  exporters  may  now  trade  wltk 
German  states. 

Ohio  censors  reject  pictures  of  Willard- 
Dempsey  fight. 

New  York  State  exhibitors  take  steps  to 
form  second  national  organization,  saying 
St.  Louis  convention  did  not  represent  ex- 
hibitors. 

Universal  co-operates  with  Smithsonian 
Institute  to  explore  Africa. 

Octavus  Roy  Cohen  becomes  a  Goldwyn 
author. 

The  commissioner  of  licenses  is  virtually 
a  public  censor  of  films  in  Greater  New 
York  under  decision  of  United  States  Cir- 
cuit Court  of  Appeals. 

Famous  Players  announces  "The  Miracle 
Man"  as  a  September  Paramount-Art- 
craft  release. 

Bray  Pictures.  Inc.,  files  articles  of  In- 
corporation, 

Fox  opens  sixteen  foreign  offices. 

Herbert  Miles  heads  moving  picture  ex- 
pedition to  Labrador. 

Mitchell  Lewis.  Anna  Q.  Nilsson,  Seena 
Owen  and  Niles  Welch  Incorporate  to  form 
fompany  with  individual  directors. 
AUGUST  2. 

President  Albert  S.  Black,  of  Motion 
Picture  Exhibitors  of  America,  announces 
he  will  carry  fight  into  the  New  York 
State  Exhibitors'  League  and  questions 
sood  faith  of  Sydney  Cohen  and  his  asso- 
ciates. 

Allen  Theatre  Enterprises  enter  United 
.States  exhibiting  field. 

Congressman  Walsh,  of  Massachusetts, 
introduces  in  House  of  Representatives  a 
bill  which  would  deny  mailing  privileges 
to  undesirable  aliens. 

Waldorf  Photoplays,  of  which  David  G. 
Fischer  is  director-general,  enters  state 
rights  producing  field. 

AUGUST  9. 

Henry  Alvah  Strong,  vice-president  of 
the  Eastman  Kodak  Company,  dies,  ago 
S]  years. 

Goldwyn  announces  inclusion  of  Lee 
.^hubert  and  A.  H.  Woods  as  directors  and 
increase  in  capital  to  $20,000,000. 

First  annual  convention  of  the  Allied 
Motion  Picture  Interests  of  Pacific  North- 
west convenes  in  Seattle. 

Les  Films  Albert  Dulac.  of  Paris,  will 
release  in  this  country  pictures  made  In 
France. 

Exhibitors'  League  of  America  fights 
for  repeal  of  war-time  tax. 

Harry  Raver  resigns  as  president  of 
Artco  Productions,  Inc.,  disposing  of  his 
controlling  Interest  to  Arthur  F.  Beck. 

Selznick  plans  to  build  big  Long  Island 
City  studio. 

Famous  Players  forms  non-theatrical 
and  educational  picture  departments. 

Carlyle  Blackwell  forms  own  producing 
company. 

Adolph  Zukor  is  named  a  director  of  the 
Stanley  Company  of  America. 

American  Educational  Motion  Picture 
.Association  organizes  to  offer  film  enter- 
tainment to  schools,  churches  and  like  In- 
stitutions. 

AUGUST  16. 
Alignment  of  Northwestern  exhibitors 
controlling  125  theatres  into  the  North- 
western Exhibitors'  Circuit,  Inc.,  Is  an- 
nounced. 

George  Eastman  entertains  National  As- 
sociation at  Rochester  at  third  annual 
convention. 

Exchange  Managers'  Association,  of 
Washington.  D.  C.  abolishes  c.  o.  d. 


January  3,  1920 


THE    MOVING   PICTURE  WORLD 


81 


The  Arthvr  P.  Beck  Serial  Productions, 
Inc.,  is  formed. 

The  Serico  Producing  Company,  Inc.,  is 
formed. 

Katharine  MacDonald  signs  two-year 
contract  with  First  National. 

AUGUST  23. 

Olympia  Theatre,  Inc.,  acquires  the  in- 
terests of  the  Maine  and  New  Hampshire 
Theatre  Company. 

Kansas  State  Exhibitors'  Association 
convenes  at  Wichita. 

E.  B.  McCurdy  succeeds  Louis  Schllch- 
ter,  resigned,  as  president  of  Exhibitors' 
League  of  Maryland. 

New  England  Film  Exchange  Managers' 
Association  meets  in  Boston. 

Universal  and  General  Giuseppi  Gari- 
baldi organize  Rome-New  Torlt  Pictures 
Corporation. 

Famous  Players  Is  enjoined  from  re- 
leasing "Peg  o'  My  Heart"  until  screen 
rights  ownership  is  determined. 

Wistaria  Productions,  Inc.,  begins  work. 

Denver  exhibitors  bar  advertising  on 
screen. 

AUGUST  30. 

William  Fox  invests  $1,000,000  In  four 
Denver  picture  theatres. 

James  E.  MacBride,  chairman  of  the 
executive  committee  of  Fox  Film  Corpo- 
ration, is  buried. 

B.  B.  Hampton's  interests  consolidate 
into  Federal  Photoplays  of  California, 
Inc. 

Jack  Pickford  signs  long-term  contract 
with  Goldwyn. 

J.  Stuart  Blackton  signs  contract  with 
Pathe  whereby  latter  distributes  ten  of 
his  productions. 

SEPTEMBER  6. 

Harold  Lloyd  injured  by  explosion  of 
comedy  bomb. 

Select  Pictures,  Ltd.,  office  in  London  Is 
ready  for  opening. 

Milton  E.  Hoffman  announced  as  general 
manager  of  etudios  of  Famous  Players- 
Lasky  British  Producers'  Ltd. 

Hallmark  merges  Hall's  interests. 

Exhibitors'  League  of  Maryland  elects 
William  E.  Stumpf  its  secretary  and  J. 
Louis  Rome  its  treasurer,  to  fill  vacancies. 

SEPTEMBER  13. 

Brooklyn  Strand  Theatre  opens. 

Street  car  strike  hurts  business  of  all 
but  downtown  theatres  in  Los  Angeles. 

Reported  boycott  of  distributors  In 
Northwest  declared  false. 

Houdini  signs  long-term  contract  with 
Famous  Players. 

SEPTEMBER  20. 

Cleveland  musicians  end  strike  for 
$46.30  weekly. 

Griffith  buys  studio  site  near  New  Ro- 
chelle,  N.  Y. 

Jensen  &  Von  Herberg  buy  four  Tacoma 
and  three  Portland  theatres. 

Hulsey,  Levy,  Lytle  and  Boland  declare 
war  on  Lynch  interests  in  Southwest. 

Exhibitors'  organization  of  Atlanta  ap- 
peals to  independent  managers. 

Moving  Picture  Players  organize  in  New 
York  to  demand  closed  shop  and  more 
pay. 

House  passes  bill  making  possible  re- 
shiprhent  of  film  without  waiting  for 
postage. 

Robertson-Cole  announces  Advent-.re 
Scenics. 

Famous  Players  buys  site  for  home  of- 
fices and  theatres. 

Metro  signs  Bertini,  Italian  actress. 

Waldorf  Company  engages  Otis  Skinner 
to  star  In  "Kismet." 

Ontario  Exhibitors'  Association  has  an- 
nual meeting  In  Toronto. 

SEPTEMBER  27. 

Film  exports  hit  high  monthly  mark. 

Lively  fight  continues  in  Southwest  be- 
tween Lynch  and  "Big  Four." 

Frank  G.  Hall  closes  contract  with  Brit- 
ish-American Picture  Finance  Corpora- 
tion. 

Syd  Chaplin  returns  from  Prance. 
New  Buffalo  exchange  will  house  Metro. 
World  and  Vitagraph. 


OCTOBER  4. 

Milton  C.  Work  becomes  president  of 
World  Film  Corporation,  vice  Ricord 
Gradwell,  who  resigns.  Briton  N.  Busch 
becomes  general  manager. 

Southern  Texas  exhibitors  form  the 
Texas  Exhibitors'  Circuit  to  combat  high 
prices. 

Herman  Robbins  made  general  sales 
manager  for  Fox. 

OCTOBER  11-18  (BULLETIN). 

Hallmark  absorbs  Exhibitors-Mutual 
exchanges. 

Edgar  Lewis  forms  his  own  producing 
company. 

"Smiling  Bill"  Parsons,  comedian  and 
president  of  National  Film  Corporation, 
dies. 

King  Vidor  forms  his  own  producing 
company. 

OCTOBER   25  (BULLETIN). 

C.  C.  Pettijohn  becomes  personal  repre- 
sentative and  assistant  to  L.  J.  Selznick. 

Robertson-Cole  establishes  a  distribut- 
ing organization. 

Chaplin-Essanay  suit  discontinued. 

Technical  directors  organize  an  associa- 
tion. 

Federal  Trade  Commission  decided  that 
camouflaging  old  films  under  new  titles 
is  in  violation  of  the  law. 
Rodman  Law,  dare-devil  actor,  dies. 

NOVEMBER   1  (BULLETIN). 
Selznlck's    Republic    organization  ar- 
ranges to  distribute  World  Film  Corpora- 
tion's pictures. 

NOVEMBER  8. 
The  Capitol,  New  York,  world's  largest 
moving  picture  theatre,  opens. 

L.  J.  Selznick  organizes  national  picture 
■  theatres. 

Whitehurst  interests  secure  control  of 
largest  theatres  in  Baltimore. 

C.  L.  Chester  announces  a  new  series, 
"Screenics." 

Booth  Tarkington  signs  to  write  twelve 
two-reel  comedies  for  Goldwyn. 

Arrow  Film  Corporation  expands  and 
opens  office  in  Paris. 

NOVEMBER  15. 

Northwest  exhibitors  organize  a  league. 

Maritime  exhibitors  hold  convention. 

F.  I.  L.  M.  cluba  hold  convention  In 
New  York. 

Nathan  Ascher  elected  vice-president 
and  a  director  of  National  Theatres,  Inc. 

Famous  Players-Lasky  closes  contract 
disposing  of  certain  foreign  rights  to 
Danish-American  Film  Company  for 
$2,000,000. 

Mae  Marsh  signs  as  star  for  L.  J.  Gas- 
nier. 


Robert  Northey 

Lofw's  manager  in  Hamilton,  Ontario; 
formerly  of  Atlanta,  Ga. 


Mrs.  Sydney  Drew  sues  V.  B.  K.  FUtp 
Corporation. 

Goldwyn  leases  California  theatre. 

Canadian  Government  undertakes  man- 
ufacture and  distribution  of  motion  pic- 
tures. 

George  Kleine  announces  new  organi- 
zation. Syndicate  Superfeatures,  Inc. 

Loew,  Inc.,  formed,  taking  over  Loew 
theatrical  enterprises. 

NOVEMBER  22. 
Pathe     forms     Associated  Exhibitors, 
Inc. 

Walter  E.  Greene  resigns  as  Vice-presi- 
dent and  managing  director  of  distribu- 
tion for  Famous  Players-Lasky. 

Jack  Dempsey  signs  to  play  in  moving 
pictures. 

NOVEMBER  29. 

Metro  announces  contract  to  distribute 
Taylor  Holmes  productions. 

Prince  of  Wales  is  guest  of  William 
Fox  at  Academy  of  Music,  New  York. 

Ibanez  sells  film  rights  to  "The  Four 
Horsemen  of  the  Apocalypse"  to  Metro. 

Thomas  H.  Ince,  Marshall  Neilan,  Mau- 
rice Tourneur,  Allen  Dwan  and  Mack  Sen- 
nett  form  association  to  produce  motion 
pictures. 

DECEMBER  6. 
Minneapolis   adopts   an   abnormal  seat 
tax. 

National  Association,  Famous  Players- 
Lasky  and  World  Film  sued  for  $6,000,000, 
account  of  film  raids. 

Larry  Semon  renews  contract  with  Vita- 
graph. 

David  P.  Howells  opens  branch  in  Stock- 
holm. 

Ricord  Gradwell  forms  corporation  to 
distribute  producer's  output. 

Appellate  Division  decides  in  favor  of 
Universal  in  Humiston  suit. 

DECEMBER  13. 

Thomas  H.  Ince  chosen  president  of  "Big 
Five"  directors'  alliance,  and  George 
Loane  Tucker  joins. 

Mary  Pickford  again  sued  by  Mrs.  Wll- 
kenning. 

William  Stowell  killed  in  South  Africa. 

Coal  shortage  account  of  strike  hits 
Western  houses. 

Influential  financial  interests  Identify 
themselves  with  Goldwyn. 

Selznick  wins  second  point  in  "Eyes  of 
Youth"  suit. 

Texas  Gulnan  signs  as  star  for  BuU'a- 
Eye. 

DECEMBER  20. 

Albert  E.  Smith  signs  long  contract 
with  William  Duncan,  serial  star. 

Supreme  Court  decision  prevents  P.  A. 
Powers  from  retaining  services  of  Harry 
A.  Warren,  a  former  employee  of  East- 
man. 

Coal  strike  endangers  the  theatrical  sit- 
uation in  Middle  West,  causing  many 
houses  to  close  during  stated  periods. 

Floyd  Hughes  signed  as  Thomas  H.  Ince 
star. 

First  National  schedules  "The  Greatest 
Question,"  Its  first  D.  W.  Griffith  produc- 
tion. 

Harold  Lloyd  signs  long-term  contract 
with  Pathe. 

General  Film  Company  bankruptcy  case 
heard  In  court. 

Charles  Urban  announces  plans  to  de- 
vote himself  to  educationals. 

Ruben  &  FInkelsteIn  affiliate  with  Mar- 
ous  Loew,  Inc. 

DECEMBER  27. 

Federal  Court  enjoins  Bausch  &  Lomb 
Optical  Company,  charged  with  being  a 
combination  in  restraint  of  trade. 

First  National  announces  details  of  Ex- 
hibitor co-operation  plans. 

Dorothy  Dalton  signs  with  Famous 
Players-Lasky. 

Samuelson  Productions,  Ltd.,  of  Eng- 
land, announces  plans  to  produce  on  Pa- 
cific Coast. 

Exhibitors'  organization  Intensifies  drive 
to  curtail  advertising  on  screen. 

Leo  Wharton  announces  plans  to  make 
productions  starring  Macklyn  Arbuckle. 

William  Fox  leases  studio  at  College 
Point,  L.  I. 


82 


THE   MOVING   PICTURE  WORLD 


January  1920 


Eternal  Youth  Is  Theme  of  Wilsons 

Second  Serial  ''Screaming  Shadow 


WHEN  Ben  Wilson's  sec,on(l  Hall- 
mark serial,  "The  Screaming 
Shadow,"  to  be  presented  by 
Frank  G.  Hall,  president  of  Hallmark 
Pictures  Corporation  following  the  Imal 
release  of  "The  Trail  of  the  Octopus" 
now  booking  with  Ren  Wilson  starred, 
opens  following  Christmas  holidays,  the 
public  will  be  given  their  first  glimpse 
of  the  result  of  a  theory  to  the  effect 
that  human  life  can  be  prolonged  and 
eternal  youth  inculcated  by  the  means 
of  grafting  onto  the  human  body  what 
are  known  to  the  medical  profession  as 
monkey  glands.  Mr.  Wilson's  late  serial, 
now  under  production  is  founded  upon 
this  theory  and  during  the  course  of  the 
storv  written  by  J.  Grubb  Alexander 
and  Harvey  Gates,  the  theory  of  this 
monkey  gland  process  and  it  effect,  is 
brought  out  in  a  series  of  strongly 
dramatic  episodes. 

.'\ccording  to  the  authors  and  Mr.  Wil- 
son, who  has  now  completed  the  sixth 
episode,  the  story  offers  great  dramatic 
possibilities. 

More  in  the  Casti 
Surrounding  Mr.  Wilson  and  Neva 
Gerber,  who  is  co-starred  with  him  in 
this  serial,  Mr.  Wilson  has  coupled 
practically  the  same  cast  of  players  that 
appeared  with  him  in  his  serial  "The 
Trail  of  the  Octopus"— William  Deyer, 
Howard  Crampton,  and  William  Carroll. 
In  addition  to  these  will  be  seen  Fred 
Gamble  and  Joseph  Girard,  one  of  the 
best  known  character  actors  of  the  se- 
rial drama;  Frances  Terry,  Fancy  Por- 
ter, Claire  Mille,  and  Joseph  Manning. 

Ben  Wilson  is  seen  in  the  role  of 
John  Rand,  noted  scientist  and  archaeo- 
logist. Miss  Gerber  is  playing  in  the  role 
of  a  newspaper  woman  who  is  heiress 
to  millions  but  prefers  the  work  on 
account  of  its  adventure  and  romance. 
Mr.  Crampton  has  the  role  of  the  mil- 
lionaire head  of  the  Eternal  Life  Syn- 
dicate. Joseph  Girard,  character  man, 
has  the  part  of  Baron  Velska,  Prime 
Minister  of  Burgonia,  Frances  Terry 
has  the  part  of  Nadia,  high  priestess  of 
the  virgins  of  eternal  youth. 


William  Farnum  Picture 

Returns  for  Christmas 

WOLVES  OF  THE  NIGHT,"  the 
dramatic  Fox  screen  production 
of  E.  Lloyd  Sheldon's  original 
story,  in  which  "Smiling  Bill"  Farnum 
recently  won  added  fame,  has  come 
back  with  Christmas  and  the  holidays. 

Since  his  completion  of  "Wolves  of 
the  Night"  Mr.  Fai-num  has  done 
"Wings  of  the  Morning,"  "The  Last  of 
the  Duanes"  and  "Heart  Strings,"  but 
for  a  very  good  reason  the  exhibitors 
with  an  eye  to  business  have  brought 
back  the  "Wolves"  picture  for  the  holi- 
days. This  reason  lies  in  the  fact  that 
the  picture  closes  its  final  scenes  on 
Christmas  Eve,  a  point  which  carries 
a  singular  appeal  at  this  time. 

Because  of  this  feature  of  "Wolves 
of  the  Night"  all  Fox  exchanges 
throughout  the  United  States  report  the 
greatest  number  of  return  dates  ever 
recorded  even  on  a  Farnum  picture. 
All  classes  of  theatres  have  awakened 
to  the  timeliness  of  the  picture  and  the 
sudden    influx   of   requests    for   it  has 


caused  many  of  the  twenty-live  I'"ox 
branches  to  "hustle  in  lively  fashion  in 
order  to  meet  the  demands  of  the  ex- 
liibitors. 


Warner  Is  Well  Supported 
in  His  "Haunting  Shadows" 

HB.  WARNER,  who  stars  in 
"Haunting  Shadows,"  a  Robert- 
•  son-Cole  Superior  production, 
has  enlisted  a  notable  cast  with  him  in 
this  absorbing  mystery  drama. 

Marguerite  Livingston,  who  plays  op- 
posite W'arner,  is  a  most  charming 
screen  actress,  and  has  come  to  the 
front  rapidly  in  support  of  some  of  the 
leading  lights  of  filmdom.  Edward  Peil, 
who  plays  the  crooked  lawyer,  appeared 
with  Sessue  Hayakawa  in  "The  Dragon 
Painter."  He  came  to  the  screen  after  a 
successful  stage  career  in  "Brewster's 
Millions,"  "The  Witching  Hour"  and 
other  successes. 

Frank  Lanning,  the  heavy,  will  be  re- 
membered for  his  work  with  Lasky,  Fox, 
Bluebird  and  Jesse  D.  Hampton.  One 
of  his  stage  successes  was  with  Blanche 
Bates  in  "The  Girl  of  the  Golden  West." 
Charles  Mailes  has  played  with  Mary 
Pickford  in  many  of  her  productions. 
He  was  a  Shakespearian  actor  before 
coming  to  the  screen. 

Another  noted  actor  in  "Haunting 
Shadows"  is  Charles  French,  who  for 
thirty  years  played  in  the  legitimate. 
His  screen  career  comprises  soine  dis- 
tinct successes  with  Incc,  Paramount, 
Biograph,  I'athe  and  Triangle. 


Blumenthal  on  Heels  of 
Dupers  of  American  Film 

BEN  BLUMENTHAL,  president  of 
the  Export  and  Import  Film  Com- 
pany, who  is  at  the  present  time 
and  has  been  for  the  past  number  of 
months  in  Europe  in  behalf  of  his  vari- 
ous film  activities,  advises  the  Moving 
Picture  World  that  he  is  taking  steps 
to  suppress  the  duping  of  .American 
made  films  which  he  alleges  is  being 
practiced  on  a  scale  that  is  proving 
highly  detrimental  to  the  .'\merican  ex- 
porter as  well  as  to  the  legitimate  and 
reputable  foreign  buyer. 

Mr.  Blumenthal  has  carried  advertis- 
ing in  Lichtbilde,  a  local  German  trade 
publication,  denouncing  a  Danish  con- 
cern which  he  cites  as  having  duped 
some  of  the  best-known  American  pro- 
ductions and  having  smuggled  them 
across  the  border  into  Germany.  Louis 
.'^uerbach,  also  of  the  Export  and  Im- 
port Film  Company,  points  out  that  an- 
other well-known  European  buyer  of 
.American-made  film  has  carried  a  simi- 
lar campaign  of  advertising  in  the  same 
German  film  journal  denouncing  this 
practice  and  similarly  promising  prose- 
cution. 


Clark  Cornelius  Secures 

New  Executive  Offices 

CLARK    CORNELIUS  CORPORA- 
TION,   whose    activities    in  the 
last  few  months  have  been  large- 
ly concerned  with  winding  up  the  af- 
fairs of  Exhibitors  Mutual  Distributing 
Corporation,  has  rented  the  entire  third 


floor  of  the  new  Hooven  Building  at  117 
West  Forty-sixth  street.  New  York,  and 
will  be  located  in  its  new  quarters 
shortly  after  the  first  of  the  year. 

In  addition  to  the  negative  rights  to 
the  twelve  Chaplin  Classics  which  were 
originally  released  through  Exhibitors 
Mutual  exchanges  and  switched  to  Hall- 
TTiark  Pictures  Corporation  with  the 
sale  of  the  Exhibitors  Mutual  exchanges 
to  Hallmark,  Clark  Cornelius  has  ac- 
(|uired  world  rights  to  several  produc- 
tions which  will  shortly  be  announced 
for  release. 

"Our  plan  for  expansion  as  distribu- 
tors of  and  brokers  in  motion  pictures 
are  being  rapidly  worked  out,"  an- 
nounced Mr.  Clark,  "and  we  will  be 
ready  for  operations  in  full  force  soon 
after  we  get  into  our  new  quarters." 

The  company  has  maintained  tempo- 
rary headquarters  in  the  Mecca  Build- 
ing at  1600  Broadway. 


Will  Rogers  Wins  Fame 

Overnight  as  "Jubilo" 

WILL  ROGERS  has  more  than 
duplicated  his  first  success. 
"Jubilo"  is  regarded  by  Gold- 
wyn  officials  as  a  box-office  attraction 
of  the  first  magnitude.  The  second  pro- 
duction of  the  erstwhile  cowboy  played 
to  crowded  houses  at  the  Strand  The- 
atre in  New  York  and  was  praised  b" 
every  trade  paper  and  newspaper  critic 
viewing  it. 

"Will  Rogers,  who  has  caught  the  ap- 
proval of  motion  picture  fans  with 
amazing  rapidity,  wins  renewed  popu- 
larity in  'Jubilo,'"  reported  the  Evening 
Telegram.  "'Jubilo,'  a  Goldwyn  produc- 
tion, with  Will  Rogers  as  the  star,  is  a 
gem,"  declared  the  Evening  Sun.  "Mr. 
Rogers'  talent  in  pantomime  becomes 
more  forceful  with  each  succeeding  pic- 
ture," said  the  Evening  Mail.  "Already 
he  is  established  as  one  of  the  big 
favorites  of  the  screen,  and  as  he  is 
alone  in  his  class  it  is  not  beyond  the 
bounds  of  reason  that  he  will,  should 
his  popularity  continue  to  grow  at  its 
present  rate,  become  one  of  the  idols  of 
the  film  fans." 

The  captions  which  he  is  writing  for 
his  productions  are  joys  forever.  Many 
of  them  drew  applause  as  well  as  laugh- 
ter from  the  Strand  audiences.  One 
which  won  particular  favor,  was  when 
Rogers,  after  trying  for  an  entire  night 
to  fix  a  Ford,  finally  remarks,  "No  won- 
der he  wasn't  elected  to  the  Senate  with 
everyone  owning  one  of  these?"  The 
Goldwyn  company  is  congratulating 
itself  on  having  such  an  artist  and  box- 
office  attraction  as  Will  Rogers. 


Wistaria  Buyt  "Why  Women  Sin." 

Having  completed  production  of  "The 
Lurking  Peril,"  the  fifteen  episode  serial, 
featuring  Anne  Luther  and  George 
Larkin,  and  having  disposed  of  both  the 
American  and  European  rights,  the  Wis- 
staria  Productions,  Inc.,  has  purchased 
for  immediate  production  the  play, 
"Why  Women  Sin,"  by  Will  C.  Murphy. 
Lloyd  Lonergan  has  prepared  the  con- 
tinuity. 

Anne  Luther  is  the  featured  player. 
Claire  Whitney,  Charles  Gerard,  M 
Hart,  Baby  Ivy  Ward,  J.  W.  Johnston 
and  Edith  Hallor  support  Miss  Luther. 

The  Mirror  Studio  in  Glendale,  L.  L. 
acquired  by  F.  F.  Gallagher,  presi- 
dent af  the  Wistaria  company,  ikvill 
be  used  for  the  making  of  the  picture. 


January  3,  1920 


THE    MOVING    PICTURE  WORLD 


83 


Massachusetts  Exhibitors  Dine  and 
Discuss  Threat  of  State  Censorship 


THE  opening  guns  in  the  campaign 
against  a  proposed  state  censor- 
ship of  motion  pictures  in  Massa- 
chusetts were  fired  at  the  annual  meet- 
ing and  dinner  of  the  Motion  Picture 
Exhibitors'  League  of  Massachusetts  on 
Wednesday  evening,  December  17. 

Several  speakers  sounded  notes  of 
warning,  calling  attention  to  the  work 
to  be  done  and  the  necessity  for  or- 
ganization. Then  Alfred  S.  BlacV,  na- 
tional president  of  the  Motion  Picture 
Exhibitors'  League  of  America,  opened 
the  heavy  artillery  fire,  suggesting  that 
all  theatres  in  the  state  be  taxed  5  to  10 
cents  a  seat  to  raise  a  fund  to  carry 
on  the  battle  of  the  showmen  for  their 
rights  and  against  censorship.  This  sug- 
gestion met  with  hearty  response. 

Horstmann  Is  Elected. 

Officers  of  the  league  were  elected  at 
the  annual  meeting,  which  was  held  late 
in  the  afternoon  at  the  league's  head- 
quarters", 106  Broadway,  Boston.  Ernest 
H.  Horstmann,  of  Boston,  was  elected 
president,  succeeding  Frank  J.  Howard, 
veteran  showman  of  Brookline.  Mr. 
Howard  was  elected  to  the  board  of 
directors. 

These  officers  were  re-elected :  First 
vice-president,  J.  B.  Sproule,  Central 
Square  Theatre,  East  Boston;  second 
vice-president,  Charles  Moning,  Ply- 
mouth Theatre,  Plymouth ;  treasurer, 
Jacob  Laurie,  Beacon  and  Modern  the- 
atres, Boston  ;  secretary,  Harry  L  Was- 
serman,  Eagle  Theatre,  Roxbury.  Direc- 
tors :  Charles  Harris,  Boston  Theatre ; 
Al  Somerby,  Bowdoin  Square  Theatre, 
Boston  ;  P.  F.  Lydoii,  Imperial  Theatre, 
South  Boston;  A.  H.  Mailey,  Brighton 
Theatre,  Brighton;  Charles  Ross,  Lan- 
caster Theatre,  Boston  ;  Abe  Montague, 
Day  Square  Theatre,  South  Boston,  and 
M.  J.  Lydon,  Winthrop  Hall  Theatre, 
Dorchester. 

Set  Date  for  Ball. 

It  was  tentatively  decided  that  the 
annual  ball  would  be  held  in  Mechanics 
Building  on  the  night  of  February  7. 
Word  was  received  from  all  the  large 
film  producers  and  companies  that  they 
stood  ready  to  assist  the  project  in 
every  way.  The  following  ball  com- 
mittee was  appointed:  Charles  Ross, 
Ernest  H.  Horstmann,  Abe  Montague, 
Frank  J.  Howard,  Jacob  Laurie,  A.  H. 
Mailey,  Stanley  Sumner  and  Harry  I. 
Wasserman. 

Accomplishments  for  the  year  1919 
were  reviewed.  Attention  was  called  for 
the  great  need  of  co-operation  and  or- 
ganization in  the  fight  against  the  state 
censorship  bill,  which  is  to  be  introduced 
in  the  1920  legislature.  Benefits  of  the 
league  to  its  members  were  pointed  out. 
Defeat  of  the  Sunday  closing  bill,  defeat 
of  the  standing  room  bill  and  defeat  of 
the  bill  of  the  act  which  would  have 
raised  the  age  of  children  allowed  to 
attend  a  theatre  from  14  to  16  years, 
were  pointed  out  as  what  the  showman 
can  do  with  organization.  EfTorts  of 
the  Massachusetts  showmen  in  the  na- 
tion-wide fight  to  reduce  the  5  per  cent. 


film  show  tax  were  also  fully  reviewed. 

Adjournment  was  taken  to  the  Lor- 
raine Hotel,  where  covers  for  seventy- 
five  were  laid.  After  an  excellent  din- 
ner Past  President  Howard  opened  the 
speech-ma'dng  and  festivities  as  toast- 
master.  The  seriousness  of  .the  censor- 
ship situation  was  pointed  out  by  Mr. 
Howard. 

Censor  Knocks  Censorship. 

Ernest  H.  Horstmann,  the  incoming 
jiresident,  was  given  a  rousing  greeting. 
Determination  to  have  the  organization 
stronger  than  ever  in  its  successful  his- 
tory, was  voiced  by  Mr.  Horstmann.  He 
said  that  two-thirds  of  those  sponsoring 
censorship  never  attend  a  moving  pic- 


Alfred  S.  Black. 

National  President,  Motion  Picture 
Exhibitors'  League  of  America. 

ture  show  and  have  no  idea  of  the  real 
value  and  enjoyment  derived  from  mo- 
tion pictures. 

John  M.  Casey,  moving  picture  censor 
of  Boston,  frankly  admitted  that  he 
could  see  no  reason  for  state  censorship. 
The  motion  picture  industry,  he  said, 
was  in  a  healthier  state  than  at  any 
time  in  its  history.  He  thanked  the 
league  members  who  have  theatres  in 
Boston  for  co-operating  with  him 

President  Black  Is  Optimistic. 

Abolishment  of  censorship  in  the  few 
states  that  have  it  is  coming,  declared 
President  Black,  the  next  speaker. 
Where  there  has  been  state  censorship 
it  has  been  a  serious  setback  to  all  en- 
gaged in  the  industry,  he  said.  He  did 
not  minimize  the  seriousness  of  the  sit- 
uation regarding  censorship,  saying  he 
felt  that  the  battle  against  censorship 


in  Massachusetts  would  require  consid- 
erable work  and  finances.  Mr.  Black 
suggested  that  all  theatres  be  taxed 
from  5  to  10  cents  a  seat  to  raise  a  fund 
to  carry  on  the  fight.  He  pledged  his 
two  theatres  in  Lowell  to  contribute  at 
the  rate  he  proposed. 

There  was  some  question  in  the  minds 
of  many  exhibitors  whether  Mr.  Black 
meant  that  the  fund  was  to  be  a  na- 
tional one  or  whether  it  was  to  be  con- 
fined solely  to  Massachusetts  in  the 
fight  against  censorship  just  begun. 
Most  of  those  present  said  afterwards 
that  they  were  of  the  opinion  that  Mr. 
Black  had  in  mind  a  state  fund  and  that 
the  wheels  should  be  set  in  motion  at 
once  through  the  league  to  raise  it. 

Warns  Against  "Deiad  Ones." 

Harry  Campbell,  the  popular  manager 
of  the  Fox  exchange  in  Boston,  was  the 
next  speaker.  He  paid  a  tribute  to  the 
league's  new  president,  declaring  Mr. 
Horstmann  to  be  a  live  wire  and  one 
that  would  keep  the  league  to  the  front 
in  the  present  crisis  of  the  industry  in 
Massachusetts.  Warning  was  given  by 
Mr.  Campbell  against  some  "dead  ones" 
among  the  showmen  when  a  fight  was 
on  for  their  rights. 

Briefly  but  impressively,  Jacob  Laurie, 
the  next  speaker,  reviewed  the  conduct 
of  the  league  in  the  past.  He  pledged 
its  support  in  future  legislative  battles. 

Thomas  Spye,  Boston  manager  of  the 
Metro  exchange,  was  full  of  optimism. 
He  stood  ready  to  do  his  share  and  put 
his  shoulder  to  the  wheel  in  any  fight 
the  showmen  were  making,  he  said. 

Secretary  Wasserman  urged  a  bigger, 
better  and  busier  organization  and 
pointed  to  the  vital  need  of  one  in  the 
present  censorship  situation.  Mr.  Was- 
serman said  he  was  director  of  the  Rox- 
bury School  center  and  that  he  had 
taken  the  matter  of  censorship  of  mo- 
tion pictures  up  with  various  persons  in 
the  district.  He  found  sentiment  against 
censorship  very  strong,  he'  said. 

Present  Gift  to  Retiring  Head. 

Manager  Smith,  of  the  Waldorf  The- 
atre, Lynn,  the  first  secretary  of  the 
first  league  in  Massachusetts,  delivered 
a  sound  business  speech  on  the  develop- 
ment of  the  motion  picture  industry. 

The  speechmaking  was  interrupted  by 
the  entrance  of  a  little  cabaret  girl 
bearing  a  beautiful  silver  punch  bowl 
and  goblets  on  a  silver  platter. 

"Who  is  the  grandest  old  man  here?" 
inquired  the  little  miss. 

"Frank  J.  Howard,"  shouted  the  gath- 
ering as  the  members  of  the  league  rose 
from  their  chairs  as  a  unit. 

The  gift  was  brought  to  Mr.  Howard. 
President-elect  Horstmann  paid  a  touch- 
ing tribute  to  the  retiring  president,  old- 
e^st  exhibitor  and  exchange  man  in  New 
England.  Mr.  Horstmann  touched  on 
the  keen  interest  taken  in  the  work  of 
the  league  by  Mr.  Howard.  Cheers  and 
handclapping  greeted  his  words.  Mr. 
Howard  could  hardly  find  words  to 
thank  the  league  members  for  their 
thoughtful  gift,  which  he  said  he  would 
treasure  very  much  indeed. 


84 


THE    MOVING    PICTURE  WORLD 


January  3,  1920 


'High  Speed''  Title  of  Hallmark's 

First  Release  for  the  New  Year 


THE  first  Xew  Year  relea-se  of  Hall- 
mark Pictures  Corporation  on  the 
Famous  Directors'  Series  is  "High 
Speed,"  according  to  an  announcement 
made  this  week  by  Frank  G.  Hall,  presi- 
dent of  Hallmark.  "High  Speed"  was 
produced  by  Hallmark  under  the  direc- 
tion of  Charles  Miller  and  co-stars 
Gladys  Hulette  and  Edward  Earle,  with 
Roger  Lytton,  Charles  Husted.  Fay 
Evelyn,  Aida  Horto,  Jack  Edwards  and 
Matthew  L.  Betts  in  support. 

Hallmark's  first  release  on  the  Xew 
Year's  schedule  is  the  screen  version 
of  the  automobile  racing  story  of  Clin- 
ton H.  Stagg,  the  plot  of  which  centres 
around  a  romance  having  its  inception 
at  America's  two  greatest  automobile 
racing  meets  —  Santa  Monica  and 
Sheepshead  Bay. 

Throughout  the  story  runs  a  romance 
having  for  its  two  principal  characters, 
feladys  Hulette  and  Edward  Earle. 

"High  Speed"  is  schedule  for  release 
the  first  week  of  January,  to  be  fol- 
lowed during  the  month  of  January 
and  February  by  "Chains  of  Evidence." 
a  Hallmark  production  under  the  direc- 
tion of  Dallas  M.  Fitzgerald,  co-star- 
ring Anna  Lehr  and  Edmund  Breese 
with  Wallace  Ray  and  Marie  Shotwell 
in  principal  support;  and  "Veiled  Mar- 
riage," J.  L.  Burke's  original  story  of 
the  same  title  produced  by  Hallmark 
under  the  direction  of  Keanan  Buel, 
starring  Anna  Lehr. 

Following  these  three  releases  will 
come  British  American  Pictures  Finance 
Corporation's  production  "Carmen  of 
the  North,"  starring  Anna  Bos.  British 
American  Pictures  Finance  Corporation 
controls  the  country-rights  and  is  re- 
leasing through  Hallmark  Pictures 
Corporation. 

Mr.  Hall  also  plans  to  have  the  ini- 
tial episodes  of  Ben  Wilson's  new 
serial,  "The  Screaming  Shadow,"  ready 
for  release  the  first  of  the  year. 


premier  opening  at  the  Superba  Thea- 
tre, Los  Angeles,  the  week  of  Decem- 
ber 28. 

A  committee  of  representative  flying 
men  from  New  York  recently  viewed  a 
special  showing  of  this  picture  at  the 
Universal  Broadway  ofSce.  The  party 
included  Lawrence  Driggs,  president  of 
the  American  Flying  Club;  Cole 
Younger  of  the  contest  committee  of 
the  recent  Transcontinental  flight;  Mr. 
Richardson,  publicity  director  for  the 
Curtiss  Airplane  Company,  and  a  host 
of  American,  French  and  British  flyers, 
including  many  aces.  In  the  gathering 
were  seen  "Ted"  Parsons,  French  ace, 
with  thirty-seven  planes  to  his  credit; 
"Scotty"  Campbell  with  a  string  of 
boches;  Dean  Lamb,  British  ace,  and 
many  others. 

The  flyers  unanimously  pronounced 
the  "Great  Air  Robbery"  the  finest 
aerial  moving  picture  production  they 
had  ever  witnessed 

The  production  has  a  gripping  story 
running  throughout,  the  hold-up  of  the 
midnight  aerial  mail  leading  to  many 
sensational  air  exploits,  to  which  Fran- 
celia  Billington  and  a  strong  cast  lend 
excellent  support  Ormer  Locklear  per- 
forms what  is  probably  the  most  haz- 
ardous feat  known  to  present-day  avia- 
tion by  jumping  from  one  speeding  air- 
plane to  another. 


"The  Great  Air  Robbery" 

Praised  by  Flying  Men 

THE  GRE.-XT  AIR  ROBBERY,"  Uni- 
versal's  big  aerial  feature  picture, 
starring    Lieut.    Ormer  Locklear. 
the    flying    dare-devil    of    the  United 
States    Army    Air     Service,    had  its 


Ruth  Roland  Serial  to  Be 
Released  on  December  28 

MYSTERY,  romance  and  adven- 
ture judiciously  mixed  with  ac- 
tion that  sends  the  story  along 
at  top  speed  for  its  fifteen  episodes  are 
the  outstanding  features  of  the  new 
Pathe  serial,  "The  Adventures  of  Ruth." 
of  which  Ruth  Roland  is  producer, 
author  and  star  and  which  will  be  re- 
leased on  December  28. 

This  being  the  first  production  of 
Miss  Roland's  own  company,  Ruth  Ro- 
land Serials,  Inc.,  the  keen  exhibitor  in- 
terest has  been  aroused.  It  has  been 
Miss  Roland's  aim  to  make  "The  Ad- 
ventures of  Ruth"  along  lines  which  ex- 
hibitors have  learned  from  experience 
meet  with  public  approval. 

Miss  Roland's  intention  was  accom- 
plished, judging  from  the  reception  ac- 


corded the  first  three  episodes  by  more 
than  200  representative  New  York  ex- 
hibitors at  a  special  trade  showing  at 
Wurlitzer  Hall,  New  York,  on  Decem- 
ber 10. 

Pathe  has  prepared  an  extensive  ad- 
vertising campaign  on  the  s^al.  The 
jjrincipal  feature  is  a  series  ^  'iisplay 
advertisements  in  more  than  200  of  the 
leading  daily  newspapers  in  the  largest 
cities  of  the  country. 

Miss  Roland's  cast  includes  as  lead- 
ing man  Herbert  Heyes.  Thomas  G. 
Lingham  is  the  heavy,  and  the  other 
parts  are  taken  by  Charles  Bennett, 
William  Human,  Helen  Case  and  Helen 
DeLiane,  all  well  known  screen  per- 
sonages. 


Variety  of  Settings  Mark 

"Isle  of  Jewels"  Serial 

NEW  YORK,  the  wild  and  wooly 
West,  the  mystery  of  San  Fran- 
^  Cisco's  Chinatown,  the  blistering 
sands  of  a  South  Pacific  isle,  the  tossing 
billows  of  the  high  seas,  the  splendor 
of  an  Oriental  city — these  are  some  of 
the  factors  that  go  to  make  up  the 
scenic  success  of  the  forthcoming 
Arthur  F.  Beck  serial,  "The  Isle  of 
Jewels"  soon  to  be  released  by  Pathe. 

Work  on  the  serial  has  been  com- 
pleted and  the  last  of  the  fifteen  epi- 
sodes are  now  being  cut  and  assembled 
under  the  supervision  of  Perry  Vek- 
roflF,  who  directed  it. 

The  cast  is  one  of  the  best  known 
ever  assembled  for  a  serial.  The  co- 
stars  are  Stuart  Holmes  and  Frances 
Mann.  Their  support  includes  John 
Webb  Dillion,  Wilfred  Lytell,  William 
Welsh  and  Ruby  HofTman. 

The  serial  was  written  by  Charles 
Turner  Dazey.  His  best  known  stage 
work  is  "In  Old  Kentucky,"  which  raa 
twenty-six  consecutive  seasons. 


Anita  Stewart  Goes  on  Location. 

.-^nita  Stewart  and  her  supporting  cast 
in  Louis  B.  Mayer's  "The  Fighting 
Shepherdess,"  have  gone  into  the  sheep 
country  of  California  to  film  a  number 
of  exterior  scenes. 

The  location  party  will  consist  of 
.Anita  Stewart,  Wallace  MacDonald. 
Noah  Beery,  Walter  Long,  Gibson  Gow- 
land,  John  Hall,  Maude  Wayne,  Ben 
Lewis,  Director  Edward  Jose,  Manager 
Rudolph  Cameron,  Assistant  Director 
Millard  Webb  and  Cameraman  Tony 
Gaudio. 


A 


t 


We  Present  to  You  "The  Little  Shepherd  of  Kingdom  Come,"  "Duds"  and  "Partners  of  the  Night" 

Presentation  on  behalf  of  Samuel  Goldwyn.    Jack  Pickford  atar.s  as  the  "Little  Shepherd";  Tom  Moore  In  "Duds'"-  "Part- 
ners of  the  Nlffht"  Is  Leroy  Scott's  Eminent  Authors'  story  for  Goldwyn. 


86 


THE   MOVING   PICTURE  WORLD 


January  3,  1920 


Big  Opera  House  Scene 

Staged  by  Allen  Holubar 

ALLEN  HOLUBAR.  Universal  di- 
rector, undertook  a  big  task  in 
directing  the  Metropolitan  Opera 
House  scenes  in  the  Dorothy  Phillips 
production,  "Ambition,"  recently  filmed 
at  Universal  City.  He  not  only  had  to 
direct  his  principal  players,  but  the  200 
persons  employed  in  presenting  the 
Chinese  opera  on  the  stage,  the  sixty 
five  musicians  in  the  orchestra,  and 
the  1,600  persons,  extras,  who  comprised 
the  audience. 

Most  of  the  people  used  on  the  stage 
were  former  players  and  singers  from 
the  legitimate  stage,  and  after  a  week's 
rehearsal  Holubar  felt  that  they  would 
give  a  smooth  performance.  The  or- 
chestra, also,  was  under  the  leadership 
of  Adolph  Tandler,  formerly  concert 
master  of  the  Metropolitan  Opera 
House,  New  York,  and  was  sure  to  do 
its  part  without  a  hitch.  But  the  au- 
dience of  untrained  persons  was  the 
one  thing  that  worried  the  director. 
They  may  appear  too  self  conscious, 
might  not  applaud  at  the  proper  time 
or  show  the  necessary  enthusiasm  for 
a  successful  first  night  of  grand  opera. 

But  when  the  giant  battery  of  lights 
was  turned  on  and  the  cameras  began 
to  crank,  the  velvet  curtains  parted  and 
showed  an  exquisite  Chinese  stage  set- 
ting, 150  well  trained  choristers  sang 
the  score  as  played  by  the  symphony 
orchestra.  Miss  Phillips,  an  exotic  pic- 
ture as  the  emperior  for  the  life  of 
her  princely  lover,  dramatically  played 
and  sung  by  Juan  de  la  Cruz,  formerly 
of  the  Imperial  Russian  Opera — the 
extras  forgot  they  were  "supers,"  and 
applauded  and  enjoyed  the  performance 
to  the  limit. 


Marshall  Neilan  Promises  Special 

Exploitation  Service  to  Exhibitors 


Write  Song  for  Roland  Serial. 

"Romantic  Ruth."  the  song  inspired 
by  Ruth  Roland  and  her  characteriza- 
tion of  the  heroine  of  her  forthcoming 
Pathe  serial,  "The  Adventures  of  Ruth," 
will  be  on  sale  at  all  music  stores  and 
various  chain  stores  throughout  the 
country  within  the  next  week. 


•\RSHALL  XEILAN  is  preparing 
extensive  plans  for  direct  e.x- 
ploitation  service  with  exhibitors 
on  his  productions.  This  service  will 
augment  the  publicity  and  advertising 
service  of  the  distributors  of  Marshall 
Neilan  Productions  and  will,  it  is 
planned,  present  one  of  the  most  thor- 
ough producer-exhibitor  co-operative 
arrangements    ever  attempted. 

Special  advertising  and  publicity 
stunts  .together  with  an  exceptionally 
large  variety  of  photographs,  stills  and 
special  material,  are  now  in  course  of 
preparation.  Particular  care  was  evi- 
denced on  the  part  of  Mr.  Neilan  in 
the  '/i'eition  of  the  personnel  of  his 
publicfty  and  advertising  department, 
and  the  present  staff  includes  men  who 
are  familiar  not  only  with  the  needs 
of  the  newspapers,  magazines  and  other 
periodicals,  but  who  have  had  years  of 
experience  in  the  co-operative  exploita- 
tion of  pictures  in  conjunction  with  ex- 
hibitors. 

The  initial  Marshall  Neilan  produc- 
tion, the  title  of  which  has  not  as  yet 
been  announced,  is  said  to  be  parti- 
cularly well  adapted  for  exploitation. 
The  story  itself  is  well  known  to  the 
public  and  the  novel  is  at  present  re- 
ceiving a  large  national  advertising 
campaign. 

Has  Trained  Publicity  Staff. 

Special  advertising  and  publicity  ma- 
terial planned  especially  for  the  ex- 
hibitor's use  and  tie-ups  of  great  draw- 
ing power  are  now  being  arranged.  A 
trained  newspaper  and  advertising  man, 
assisted  by  an  expert  photographer  and 
a  magazine  writer,  are  now  working  at 
the  studio  and  are  preparing  matter  of 
a  novel  nature,  which,  it  is  expected, 
will  be  particularly  welcome  to  exhib- 
itors. 

In  discussing  his  views  on  this  matter 
recently,  Mr.  Neilan  said:  "There  is 
room  for  special  co-operation  between 
producer  and  exhibitor.    It  is  true  that 


the  exhibitor  today  is  getting  the  best 
exploitation  service  that  has  ever  been 
evident  in  the  business.  At  the  same 
time,  I  feel  there  is  much  work  to  do 
in  this  connection  on  the  part  of  the 
producer.  It  is  the  perspnal  contact 
that  counts  and  it  is  our  aim  to  give 
the  exhibitor  not  a  set  of  form  letters 
or  a  printed  sheet  of  instructions,  but 
a  direct  and  individual  service  that  will 
prove  of  real  help  to  him  in  his  own 
locality. 

Each  Picture  a  Unit. 

"It  is  a  difficult  matter  to  attempt  to 
give  every  exhibitor  the  same  set  of 
exploitation  service  matter.  There  must 
be  a  standardization  somewhere,  it  is 
true,  but  we  hope  to  go  just  a  step 
further  and  give  special  attention  to 
every  individual  exhibitor  who  re- 
quests it. 

"Marshall  Neilan  Productions  will  be 
sold  by  themselves,  with  no  strings  at- 
tached. Each  picture  will  be  handled  as 
an  individual  unit.  This  will  be  a  fact 
and  not  a  theory,  as  has  proved  to  be 
the  case  in  many  instances  recently. 
It  therefore  behooves  every  exhibitor  to 
in  turn  present  each  Neilan  production 
as  an  individual  institution  and  we  aim 
to  give  him  every  assistance." 


— "And  the  Dark  Rock  Pines,  Like  Tossing  Plumes." 

beautiful  shot  from  Sunset-Burrud's  "Legends  of  the  Wldlerness," 

released  by  Buirs-B>"e. 


Many  Popular  Players  in 
"$1,000,000  Reward"  Serial 

M.-\NY  popular  favorites  make  up 
the  large  cast  of  "$1,000,000  Re- 
ward," one  of  the  latest  serial 
productions,  presented  by  Harry  Gross- 
man as  the  first  release  of  Grossman 
Pictures,  Inc.,  and  prepared  for  the 
screen  by  Arthur  B.  Reeve  and  John  W. 
Grey.  The  star  part  of  Betty  Thorn- 
dyke  is  filled  by  Lillian  Walker,  with 
Coit  Albertson  and  William  Pike  play- 
ing strong  supporting  roles. 

Miss  Walker  is  seen  in  one  of  the 
best  roles  of  her  career,  combining  her 
natural  talent  for  the  sometimes  dan- 
gerous work  of  serial  making  and  her 
engaging,  romantic  personality.  Coit 
.Mbertson  typifies  the  popular  concep- 
tion of  handsome  manhood  and  the  ath- 
lete's virility,  while  his  strong  acting 
quickens  the  character  of  Morgan  Spen- 
cer to  instant,  humanly  appealing 
reality. 

William  Pike,  admirably  cast  for  the 
chief  villain  of  the  piece  in  the  per- 
sonality of  a  rich  heir  to  a  portion  of 
a  diamond  mine,  who  assumes  the  dis- 
guise of  a  Kaffir  to  carry  out  his  plots, 
is  to  be  credited  with  a  fine  characteriza- 
tion, which  is  one  of  the  striking  fea- 
tures of  the  picture.  Particular  credit 
is  due  Charles  Middleton  for  his  subtle 
delineation  of  the  suave,  scheming 
c  rook  and  to  the  assistant  in  his  crimes, 
Bernard  Randall. 

Especially  fortunate  is  the  choice  of 
Joseph  Marba.  who  makes  himself  look 
every  inch  the  shrewd  Kaffir  assistant 
to  the  band  of  crooks.  He  plays  the 
part  of  Kenwah,  the  servant,  with  sober 
repression  and  perfect  detail,  which 
stamp  him  an  artist  of  sterling  ability. 
Leora  Spellman  cleverly  enacts  a  diffi- 
cult part  as  one  of  the  band  of  criminals, 
giving  a  lifelike  portrayal  of  incredible, 
ruthlessness. 


January  3,  1920 


THE    MOVING    PICTURE  WORLD 


87 


SS  ^      4^  S  S  ^  a  J9^9JSf^S4f'»Zf^  'S'  -O^  ^  ^  ^  tO"  >g  tg-  \if  ^  yS'  '9'  ^  tf-v*^*^^ 

\     $Kow/r\^>sr^fb  $how/T\?yr\  \ 


Van  Croix,  of  Jamestown,  Awakens  Interest 

in  "Soldiers  of  Fortune" 
by  American  Legion  and  Boy  Scout  Hook-Ups 


AE.  VAN  CROIX,  owner  of  the 
Bijou  Theatre,  Jamestown,  N.  Y., 
•  faced  the  usual  pre-holiday  slack 
with  thought  instead  of  resignation.  He 
faced  it  with  "Soldiers  of  Fortune,"  the 
Allan  Dwan  production  and  an  effective 
campaign  for  exploiting  the  picture. 

"Do  your  Christmas  shopping  early," 
said  Mr.  Van  Croix  to  his  home  city, 
"but  don't  miss  the  best  picture  that's 
come  to  town  this  year!" 

He  told  this  to  the  Boy  Scouts  and  to 
the  American  Legion,  and  to  all  the  ed- 
ucation institutions  of  the  city,  and  al- 
though unable  to  tie  up  with  the  public 
and  high  schools,  because  of  iron-clad 
rules,  he  instituted  a  patriotic  competi- 
tion in  the  Jamestown  Business  College 
and  made  arrangements  for  showing  the 
film  to  the  whole  student  body  at  re- 
duced rates  for  a  group  attendance  of 
200  or  more  students. 

Gave  Scouts  Special  Show. 
The  day  before  the  opening  of  his  pic- 
ture Mr.  Van  Croix  gave  a  special  show- 
ing of  "Soldiers  of  Fortune"  for  all  the 
Boy  Scouts  of  the  town  and  other  in- 
vited guests.  The  special  showing  was 
linked  up  with  a  proposed  drive  for 
members  which  the  Scouts  had  in  view. 
Patriotic  addresses  featured  the  cere- 
mony, the  Boy  Scouts  "ate  up"  the 
photoplay  and  much  enthusiasm  was 
aroused,  the  echo  of  which  was  heard 
in  the  Jamestown  press. 

Commander  Peterson,  of  the  local 
chapter  of  the  American  Legion  attend- 
ed, and  following  the  picture  gave  a  writ- 
ten endorsement  for  such  uses  as  Man- 
ager Van  Croix  saw  fit  to  make  of  it. 
This  was  used  in  a  lobby  display  and  was' 
sent  to  local  newspapers.  Commander 
Peterson  was  also  requested  to  announce 
to  Legion  members  that  upon  presenta- 
tion of  their  membership  cards  or  Legion 
buttons  they  would  be  admitted  to  the 
theatre  at  half  price. 

Linking  Up  the  Legion. 
Advertisements  emphasizing  the  Amer- 
ican character  of  the  photoplay  were 
featured  in  the  newspapers,  and  the  fact 
that  this  is  Richard  Harding  Davis'  most 
famous  and  most  thrilling  novel  was 
prominently  played  up.  A  special  offer 
to  Boy  Scouts  and  accredited  Legion 
members  was  likewise  printed.  On  the 
main  street  of  the  city,  enlarged  stills 
from  the  adventure  picture  were  attrac- 
tively arranged  with  the  theatre  notices 
in  the  shop  windows  for  the  benefit  of 
the  crowds  of  shoppers. 

Although  Mr.  Van  Croix  had  in  mind 
an  elaborate  tie-up  with  the  public 
schools  in  an  essay  competition,  it  de- 
veloped that  iron-clad  rules  prevented 
any  connection  for  advertising  purposes 
with  the  school  system.  Undaunted  by 
this  setback,  Mr.  Van  Croix  lined  up  the 
Jamestown  Business  College  with  the 
contest  and  with  special  rates  for  large 


groups  of  students  who  came  to  the 
show. 

Mr.  Van  Croix  is  particularly  enthusi- 
astic about  this  idea,  and  suggests  its 
use  in  conjunction  with  business  colleges 
and  other  educational  institutions.  At 
the  same  time,  as  in  the  case  of  James- 
town, a  special  arrangement  can  be  made 
for  a  slight  reduction  in  prices  if  the 
students  attend  in  sufficiently  large  num- 
bers. 

Because  of  restrictions  placed  on  the 
publication  of  contests  of  this,  or  any 
sort,  we  are  unable  to  print  the  details. 
It  is,  however,  to  be  presumed  that  in- 
terested readers  may  get  complete 
details  by  addressing  Manager  Van 
Croix,  inclosing  return  postage  suffi- 
ciently to  cover. 

Mr.  Van  Croix  in  his  handling  of  the 
exploitation  of  "Soldiers  of  Fortune," 
proved  himself  not  only  a  capable  show- 
man, but  has  again  shown  how  extensive 
are  the  exploitation  possibilities  of  "Sol- 
dires  of  Fortune."  Realart  is  stressing 
the  point  that  not  only  in  large  cities, 
but  equally  in  the  smaller  cities,  this  pic- 
ture has  capacity  for  tie-ups  of  an  effec- 
tive and  dignified  sort. 

piiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^ 

S  "Exploitation"  M 

g  Marks  the  Difference  g 

g  Between  an  g 

g  "Exhibitor"  and  a  S 

I  Showman.  g 

flllllllllllllllllllllllllllllllllllllllllillllllllllllllllllllllllllllllllillllllllllllllllllllllllillll^ 


Will  M.  Elliott 

[former   manaBer   Toronto   Recent.  Now 
manager  .New  Allen  Theatre,  Winnipeg-. 
An  expert  at  theatre  management 
and  picture  exploitation. 


Arrest  of  "Miracle  Man" 

Brings  Coin  to  Manager 

SOME  press  agent  stunts  are  planned 
with  utmost  care — and  then  go 
wrong.  Some  publicity  isn't  planned 
at  all;  drops  from  the  clouds — and 
works  wonders. 

A  bit  of  publicity  of  the  latter  sort 
fell  from  the  no-fuel  darkened  skies 
to  the  joy  of  Manager  Harry  Kiene  of 
the  Keystone  Theatre,  Indianapolis.  Mr. 
Kiene  was  preparing  his  exploitation 
campaign  for  "The  Miracle  Man,"  which 
he  was  playing  for  a  week,  second  run, 
following  the  engagement  at  the  Cir- 
cle Theatre. 

He  knew  that  for  a  second  run,  the 
ordinary  "stunts"  would  be  out  of  place. 
While  worrying  over  the  campaign  this 
news  item  "broke"  into  the  Indianapo- 
lis papers,  front  pages: 

"In  a  little  Indiana  town  a  man  was 
arrested  and  held  for  obtaining  money 
inider  false  pretences.  It  was  charged 
that  he  had  represented  himself  as  the 
original  of  the  famous  screen  character 
"The  Miracle  Man"  and  that  he  had  the 
powers  to  heal  attributed  to  the  shadow 
man  of  George  Loane  Tucker's  produc- 
tion. The  re-incarnated  "miracle  man" 
was  so  convincing  that  he  gathered 
money  in  large  doses  from  wealthy  per- 
sons in  the  small  town,  before  he  was 
arrested." 

Manager  Kiene  made  the  most  of  this 
story  and  followed  it  up  to  see  that 
the  newspapers  carried  all  the  news 
there  was  in  it. 


Buffalo  Showman  Arranges 
"Country  Cousin"  Stunts 

THE  Strand  Theatre,  Buffalo,  recent- 
ly put  over  an  excellent  exploita- 
tion campaign  on  "The  Country 
Cousin,"  which  included  an  arrangement 
with  the  Truth  Publishing  Company 
whereby  a  photo  of  Elaine  Hammer- 
stein  was  used  on  the  cover  page  of  the 
publication  and  special  displays  made 
on  the  newsstands  of  the  city.  Two 
hundred  large  one  i  sheet  cards  were 
also  distributed  advertising  the  Truth- 
Strand  feature. 

The  Strand  also  arranged  with  the 
McNutt  Riding  Academy  to  have  a  girl 
steer  a  "Webster  Driver,"  through  the 
city.  The  girl  was  dressed  like  the 
country  cousin  and  the  carriage  was 
similar  to  the  one  used  in  the  play. 

A  large  white  blanket  covered  the 
horse  announcing  the  fact  that  "The 
Country  Cousin,"  was  being  shown  at 
the  Strand.  A  laige  sign  also  covered 
the  back  of  the  carriage. 

A  "Country  Cousin,"  sleigh  ride  party 
was  arranged  for  the  orphans  of  the 
Remington  Mission  and  a  large  kite 
was  launched  over  the  theatre  from 
which  was  suspended  a  streamer  an- 
nouncing the  feature  at  the  Strand. 
Manager  E.  O.  Weinberg  had  the  as- 
sistance of  Andy  Sharick,  Select's  ex- 
ploitation man. 


88 


THE    MOVING    PICTURE  WORLD 


January  3,  1920 


Merchants  of  Billings,  Mont.,  Advertise  With 

Full-Page  Display  La\^-Outs 
to  Link  Their  Wares  With  "Please  Get  Married" 


THE  cash  value  of  active  co-opera- 
tion by  local  merchants  in  the  ex- 
ploitation of  a  picture  was  strik- 
ingly demonstrated  recently  by  the 
Strand  Theatre  of  Billings,  Mont.,  in  con- 
nection with  the  showing  of  "Please 
Get  Married,"  starring  Viola  Dana.  As 
the  result  of  an  advertising  campaign 
in  which  Billings  tradesmen  "tied  up" 
with  the  Strand  Theatre,  Manager  Ran- 
kin filled  his  house  for  two  days.  On 
the  third  day  of  the  booking  all  theatres 
in  Billings  were  closed  temporarily  by 
the  coal-conservation  order. 

The  advertising  campaign  was  the  re- 
sult of  a  suggestion  by  B.  F.  Rosenberg, 
manager  of  Metro's  Salt  Lake  City  ex- 
change, and  the  vigorous  manner  in 
which  Manager  Rankin  carried  out  Mr. 
Rosenberg's  suggestion.  The  theatre 
management  decided  to  conduct  an  ad- 
vertising campaign  that  would  yield  the 
best  results. 

Exchangre  Manager  In  Charge. 

Mr.  Rankin  wired  Mr.  Rosenberg  for 
his  advice.  Mr.  Rosenberg  immediately 
took  train  for  Billings,  and  volunteered 
to  give  the  exploitation  of  the  picture 
his  personal  supervision. 


IN  Omaha,  where  Mabel  Normand  in 
"Jinx"  played  an  engagement  at  the 
Moon  Theatre,  Miss  Unda  Hamren, 
Goldwyn  press  and  service  representa- 
tive, worked  in  conjunction  with  the 
house  manager  and  the  Omaha  Daily 
News.  They  put  over  an  exploitation 
stunt  which  resulted  in  making  "Jinx"  a 
most  talked  of  picture. 

Three  days  prior  to  the  opening  of 
"Jinx"  the  Daily  News  carried  a  front- 
page story  announcing  that  the  first 
100  children  to  present  a  live  back  cat 
at  the  News  office  would  be  given  a  free 
ticket  of  admission  to  a  special  "Jinx" 
matinee.  This  story,  supplemented  by  a 
side  on  the  screen  of  the  Moon  and  a 
special  herald,  succeeded  in  making  a 
"big  game"  hunter  out  of  every  able- 
bodied  youngster  in  Omaha. 

From  the  moment  the  announcement 
appeared,  to  the  time  set  for  the  show- 
ing, ebony-hued  felines  were  at  a  pre- 
mium in  Omaha.  Every  youngster 
wanted  one.  For  the  duration  of  the 
contest  they  talked  of  nothing  but  "Jinx" 
and  black  cats. 

As  a  result  the  stunt  invoked  a  great 
volume  of  word-of-mouth  advertising 
for  the  picture  and  gained  a  substantial 
amount  of  publicity  in  the  News'  col- 
umns. Coupled  to  the  aggressive  news- 
paper and  billboard  campaign  conducted 
by  the  Moon  the  aggregate  gave  "Jinx" 
the  impetus  that  sent  it  over  the  top. 

Kids  Become  Circusmen. 

The  engagement  of  "Jinx"  at  the  Lyric 
Theatre,  Belleville,  111.,  was  also  marked 


Mr.  Rosenberg  conferred  with  Mana- 
ger Rankin  and  outlined  his  plans.  The 
catchy  nature  of  the  title,  he  pointed  out, 
offered  unusual  opportunities  for  pub- 
licity, and  it  was  decided  to  take  ad- 
vantage of  this. 

Mr.  Rosenberg  and  Manager  Rankin 
got  in  touch  with  Joseph  Markham,  the 
advertising  man  of  the  Billings  Gazette. 
They  suggested  that  he  interview  the 
leading  merchants  of  the  city,  and  induce 
them  to  run  "Please  Get  Married"  ads 
in  the  paper. 

As  a  result  of  the  scheme,  the  Gazette 
appeared  the  day  following  with  a  full 
page  devoted  to  "Please  Get  Married" 
in  which  the  leading  merchants  of  Bill- 
ings were  represented.  A  furniture  com- 
pany carried  an  ad  with  "Please  Get 
Married"  at  the  top  in  large  type,  and 
below,  "But,  before  doing  so,  come  in 
and  give  us  the  pleasure  of  showing  you 
the  proper  way  to  furnish  a  home."  Fol- 
lowing which  was  shown  a  cut  of  model 
furnished  rooms,  and  beneath  in  bold 
face,  "Special — 'Please  Get  Married' 
prices  for  Tuesday,  Wednesday,  Thurs- 
day." 

Many  other  firms  adapted  the  idea  sim- 
ilarly. 


by  a  dis.play  of  live  exploitation  methods. 
The  outstanding  feature  of  the  cam- 
paign put  over  in  Belleville  was  the 
fact  that  although  it  included  a  large 
street  parade,  co-operative  advertising 
with  a  number  of  local  merchants,  an 
attractive  stage  setting,  and  a  variety 
of  other  mediums,  its  cost  was  repre- 
sented mainly  by  a  few  free  tickets  to 
the  show  and  the  use  of  the  screen  for 
advertisements  of  the  merchants  whose 
co-operation  was  enlisted. 

One  week  prior  to  the  opening  of 
"Jinx"  at  the  Lyric,  the  management 
distributed  a  thousand  black  cat  heads 
prepared  by  the  Goldwyn  service  depart- 
ment as  a  novelty  herald.  This  was  fol- 
lowed by  a  co-operative  drive  with  the 
local  music  stores,  which  resulted  in 
two  windows  of  the  store  being  devoted 
to  a  display  of  the  "Jinx"  song  appro- 
priately tied  up  with  the  picture  by  an- 
nouncement cards  and  scene  stills. 

Juvenile  Circus  Parade. 

A  notable  feature  of  the  Lyric's  cam- 
paign was  a  circus  competition  open  to 
children  in  which  tickets  were  given  to 
youngsters  who  presented  themselves 
at  the  box  office  arrayed  in  circus  cos- 
tumes and  bringing  with  them  wagon 
floats  decorated  in  circus  style.  The 
affair  was  heavily  publicized  and  large 
numbers  of  youngsters  responded. 

The  children  and  their  floats  were  as- 
sembled in  front  of  the  theatre  at  noon 
of  the  opening  day.  Led  by  a  band,  the 
parade,  equipped  with  "Jinx"  banners 
was  sent  through  the  streets. 


Transformed  Theatre  Lobby 
Into  Log  Cabin  for  Effect 

ST.  LESTER,  manager  of  the 
Rivoli  Theatre,  Columbia,  S.  C, 
•  is  making  a  record  for  himself  as 
one  of  the  live  wires  in  that  part  of 
the  country.  And  like  all  up-to-date 
showmen  he  appreciates  the  wisdom  of 
getting  the  full  sales  value  out  of  his 
lobby. 

Mr.  Lester  devotes  as  much  time  and 
thought  to  the  arrangement  of  the 
Rivoli  entrance-way  as  he  does  to  the 
presentation  of  his  program.  He  finds 
that  results  justify  his  efforts. 

For  the  showing  of  the  Goldwyn  pic- 
ture, "The  Girl  From  Outside"  he  gave 
the  front  of  his  theatre  the  appearance 
of  a  log  cabin  with  doors  at  either  side 
for  entrance  and  exit.  Unusual  atten- 
tion was  paid  to  detail  in  presenting  the 
exterior  of  the  cabin  that  was  "dressed" 
for  the  occasion  quite  as  though  it  had 
been  designed  as  a  setting  for  a  stage 
performance. 

"Come  Inside  and  See  The  Girl  From 
Outside"  made  an  appropriate  line  for 
display  on  the  cards  tacked  to  the  cabin 
wall.  Altogether,  the  display  is  so  ar- 
ranged that  no  passer-by  could  fail  to 
be  attracted  by  the  lobby  that  so  suc- 
cessfully catches  the  spirit  of  the  pro- 
duction. 

Creates  Sensational  Lobby 
by  "Wrecking"  Automobile 


L.  MARTIN,  manager  of  the  Rialto 
Theatre,  one  of  the  S.  A.  Lynch 
houses  at  Spartanburg,  S.  C,  re- 


cently p>illed  a  clever  publicity  stunt. 

"The  Roaring  Road,"  featuring  Wal- 
lace Reid,  was  billed  to  appear  at  the 
Rialto. 

To  advertise  the  picture  in  a  realistic 
manner,  Mr.  Martin  borrowed  an  or- 
dinary racing  car  and  ran  it  into  the 
lobby  against  one  of  the  side  walls. 
He  then  took  off  one  of  the  wheels  to 
make  it  appear  that  a  spindle  was 
broken,  and  piled  glass  and  other  debris 
about  the  car  to  make  it  appear  like 
a  real  wreck. 

It  had  the  desired  effect  as  many 
Spartanburg  people  are  still  wondering 
if  anyone  got  hurt  or  killed  in  the 
smashup.  A  sign  Mr.  Martin  had  placed 
on  the  car  read:  "We  Can't  Keep  'em 
Out  of  the  Rialto." 

The  total  cost  of  this  advertising  ven- 
ture amounted  to  a  very  few  cents,  and 
the  result  was  that  it  packed  the  Rialto 
on  a  second  run  picture  during  a  time 
when  rainy  weather  would  ordinarily 
have  kept  hundreds  at  home. 


Completing  Transatlantic  Comedies. 

The  filming  of  the  new  series  of  com- 
edies by  the  Transatlantic  Film  Com- 
pany of  America,  Inc.,  which  will  run 
under  the  name  of  "The  Transatlantic 
Boarding  School  Girls"  is  nearing  com- 
pletion at  the  Epic  Studios,  Mount  Ver- 
non, N.  Y. 

In  this  series,  Alice  Mann  plays  the 
feminine  lead.  Freddie  Howard  plays 
opposite. 

The  series  is  being  directed  by  Dale 
Hanshaw  under  the  supervision  of  AI- 
lyn  B.  Carrick,  and  will  be  released  on 
the  independent  market. 


Kids  Become  Hunters  of  Black,  Mangey  Cats 

to  Boost  Goldwyn's  "Jinx" 
as  Result  of  Clever  Woman's  Exploitation 


Help  Brother  $howmen  With  Your  Exploitation  Idea$  and  Help  Your$elf 


January  3,  1920 


THE    MOVING    PICTURE  WORLD 


89 


Advertising  for  Exhibitors 

By  Epes  Winthrop  Sargent 


Here's  Another  Clever  Stunt  from 

Doob,  the  Paramount  Hustler 

OSCAR  A.  DOOB,  the  Paramount's  Cincinnati  ideas  man, 
seems  to  be  one  of  those  natural  born  space  grabbers. 
He  works  with  his  head  instead  of  a  club,  and  he  puts 
stuff  over.  Paramount  runs  a  monthly  advertisement  in  the 
Cincinnati  Post.  Doob  arranged  a  hook-up  with  the  leading 
Paramount  exhibitors  and  persuaded  the  paper  to  make 
extra  casts  of  the  special  border  used,  to  frame  the  side  dis- 
plays, with  the  result  that  it  is  one  advertisement  and  not 


1  K  you  naturally  R 
('i  ihinl  ol  ikt 

1  WALNUT 


—GIFTS— 

EWNGEllNE 


COllUIIAl 


■^7/1(5  (s  no  night  to  stay  Iwnie 

What  if  it  doej  rdini  What'*  lh»t  to  you ! 
The  moiion  ^picture  thMire  i*  open.^ 


paramount  (Irtcra£i 

"  J/totion  pictures  ^ 


S  FAMILY  \ 

LAZA  |ij 


LIBERTY  E 


Showing  how  Oscar  A.  Doob  used  a  special  border  to  link 
hook-up  displays  with  the  big  space. 

a  display  with  a  lot  of  appendices.  That  border  is  the  only 
thing  which  marks  the  difference  between  this  and  other 
hook-ups,  but  it  makes  a  heap  of  difference,  doesn't  it.  And 
exchange  managers  might  note  that  Doob  gave  an  advertis- 
ing man  a  desk  in  the  exchange  ofifice  where  they  could  land 
the  managers  when  they  came  in  instead  of  having  to  chase 
all  over  town  several  times.  That's  another  point  of  dif- 
ference. 

—P.  T.  A.— 

English  As  It  Is  Sometimes  Written 

Here  is  the  reader  from  a  recent  newspaper  advertise- 
ment taken  from  a  Middle  West  paper  published  in  a  small 
town.  Probably  the  advertising  man  thought  he  was  sling- 
ing some  rare  language,  but  this  is  what  he  said: 

Bis  Dimension*  in  Thlit  Rich  Entertainment. 

"SECRETK  SERVICE"  will  be  one  of  the  most  talked  of  pic- 
ture of  the  year.  You  have  not  seen  the  opening  chapter  before 
you  realize  that  you  are  in  the  presence  of  a  rich  subject — a  sub- 
ject which  presents  a  powerful  theme,  is  dramatically  told,  and 
one  which  sweeps  forward  with  a  mighty  crescendo.  If  you 
have  been  skeptical  of  Robert  Warwick,  you  can  appreciate  that 
his  talent  is  no  mere  flash. 

«Se«rete  Service  Is  a  Special  Prodnctlon  In  Every  Way" 

Most  persons  know  that  the  title  is  spelled  "Secret"  and 
not  in  the  French  style  with  a  final  e.  "Big  dimensions" 
means  nothing.  Dimension  is  a  measurement  of  space,  not 
of  quality.  Crescendo  is  a  musical  term  and  applies  to  a 
swelling  sound,  not  to  dramatic  tempo.  Both  words  are 
misused.  The  line  commencing  "If  you  have  been  skepti- 
cal "  is  worse  yet.   It  means  nothing  though  it  probably 


is  trying  to  say  if  you  have  doubted  Warwick's  ability,  this 
play  will  prove  his  worth.  The  whole  announcement  is  out 
of  true.  Possibly  the  house  patronage  is  ignorant  and  will 
accept  this,  but  it  is  poor  stuff. 

—p.  T.  A.— 

Hand-Drawn  Displays  are  Seldom 

Equal  to  Type  Ads  for  Legibility 

THOMAS  D.  SORIERO,  who  used  to  be  at  the  Park,  Bos- 
ton, sends  in  a  display  for  the  Strand,  Lowell,  Mass., 
in  which  he  calls  attention  to  the  superiority  of  drawn 
designs  as  against  type  displays.  We  reproduce  a  part  of  the 
page.  Mr.  Soriero  writes  that  he  is  using  the  drawn  displays 
to  overcome  the  increase  in  advertsing  rates,  intimating 
that  he  makes  up  in  blackness  what  he  lacks  in  size.  In 


A  Sunday  display  from  Lowell,  Mass. 

spite  of  the  fact  that  this  letter  suggests  that  he  has  had  to 
cut  down  the  size  of  his  displays,  Mr.  Soriero  still  has  as 
large  a  space  as  any  of  the  page,  a  single  twelve  against  a 
double  six  for  the  Keith  house.  This  gets  him  above  a  Ime 
of  short  single  column  displays  for  picture  houses  which 
run  across  the  bottpm  of  the  page,  but  we  think  that  while 
his  advertisement  is  seen  before  the  Keith  display,  more 
persons  riead  the  Keith  advertisement.  In  Boston  the 
drawn  design  is  almost  a  disease. 

In  Lowell  Mr.  Soriero  has  this  form  to  himself,  but  we 
still  believe  that  it  is  not  as  good  as  the  part  type  in  that 
it  is  not  as  easily  read.  We  are  accustomed  to  read  regular 
black  lines  on  white.  White  on  black  is  more  prominent,  ac- 
cording to  optical  law,  but  it  is  not  as  easily  read,  and  an 
advertisement  must  be  read  and  not  merely  seen.  A  charac- 
teristic signature  in  reverse  would  be  a  better  plan  for 
gaining  individuality.  A  top  and  tail  piece  in  reverse  would 
be  better  still,  while  a  top  and  tail  piece  connected  with 
twelve  point  rule  would  be  the  most  prominent,  but,  after 
all,  the  text  is  the  real  test.  It  is  reading  which  counts. 
—P.  T.  A.— 

"Hoodlum"  Advertising  Made  Plenty  of 
Business,  But  Had  a  Reactionary  Angle 

MANY  of  the  pictures  for  "The  Hoodlum"  were  real 
business  getters,  and  the  managers  were  quick  to 
take  advantage  of  the  odd  stills.  Many  used  the  pic- 
ture of  the  star  with  the  black  rimmed  glasses,  which  she 
wore  only  in  a  single  scene  of  the  play,  but  for  getting  busi- 
ness for  "The  Hoodlum,"  we  think  that  this  cut,  taken  from 


90 


THE    MOVING   PICTURE  WORLD 


January  3,  1920 


the  middle  of  a  six  fulls  from  an  advertisement  of  the 
Province  and  Gaiety  theatres  \Vn,n.peg.  ^^^^the  bes  busi 
ness  setter  of  the  lot.    At  the  top  was  a  picture  ot  iMiss 
pickffrd  in  pajamas,  and  below  was  a  line  cut  of  the  crap 


I',-.  -'■ 


MARY  PICKFORD 

The  centre  section  of  a  six  fulls  from  Winnipeg. 

eame    Apart  from  the  selling  lal'.<  the  only  other  argument 
was  a  "Ten  different  Mary  Pickfords  whom  you  have  never 
seen  before"  set  in  three  lines.    It  was  a  large  space  and  it 
advertised  "The  Hoodlum"  as  few  other  displays  have,'  yet 
we  think  that  both  the  general  advertising  and  the  still  are 
going  to  make  it  a  little  harder  to  get  them  in  for  the 
next  picture.    It  is  not  the  Mary  Pickford  patrons  have 
learned  to  love.    But  apart  from  this  question,  which  applies 
to  all  houses,  the  display  is  unusually  good,  particularly  the 
placement  of  the  selling  talk  just  where  it  will  be  most 
likely  to  be  read  and  where  it  will  work  the  hardest. 

In  this  aspect  it  is  a  model  use  of  the  space.  The  picture 
with  the  name  below  challenges  attention.  You  do  not  lie- 
lieve  that  this  can  be  Miss  Pickford,  so  you  read  the  text  to 
make  certain— and  the  message  is  gotten  over.  Just  in  pass- 
ing, six  full  columns  make  a  pretty  large  display,  even  for 
two  houses. 

—P.  I.  A.— 

Used  Stage  Money  for  "Paid  in  Advance" 

Raymond  Frankel,  of  the  Lubin,  Cincinnati,  used  for  his 
lobby  attraction  for  "Paid  in  .'\dvance"  sheaves  of  stage 
money  depending  from  the  ceiling.  It  was  hung  so  high  that 
the  effect  was  good,  and  the  sight  of  all  that  money  roused 


A  Cincinnati  Lobby. 

attention  even  across  the  street.  In  a  busy  location  some 
striking  lobby  display  will  pull  more  business  than  the  best 
newspaper  advertising,  so  all  this  money  brought  real  instead 
of  stage  coin. 


Tallv  Offers  Sage  Advice  on  Teaser 

Campaigns,  Advising  Longer  Periods 

TFASER  campaigns,  wisely  used,  are  valuable  where 
there  can  be  a  feally  strong  hoo  <-up  to  the  title  or  the 
substance  of  the  story.  T.  L.  Tal  y.  of  Los  Angeles 
lately  completed  an  unusual  campaign  for  Back  to  Gods 
Country  "  using  the  billboards  and  newspaper  space  simul- 
taneou  iV.  For^he  opening  day  the  billboards  were  covered 
with  white  sheets  and  in  the  upper  left  hand  corner  were 
four  animal  trac'<s  leading  to  the  lower  '"•fht  hand  cor- 
ner  The  same  day  the  newspapers  came  out  with  a  blank 
space  with  the  four  traces.  Each  day  four  more  tracks 
were  added  until  the  trail  across  the  space  was  made  com- 
plete then  the  title  was  added  at  the  rate  of  one  word  each 
dav  'The  dav  the  last  word  was  added  the  sporting  goods 
stores  flashed  displavs  of  heavy  sport  clothing  and  camping 
material  together  with  stills,  and  the  lobby  blossomed  out 
with  a  full  suit  of  advertising.  The  attraction  ran  at  the 
Kinema  for  a  week  and  then  was  removed  to  the  Broadway 
for  a  second  week  equally  as  good.  And  the  advertising 
for  the  second  wee'<  was  merely  the  announcement  ot  the 
transfer,  the  preparatory  work  had  all  been  done. 

Mr  Tally  puts  the  teaser  campaign  in  a  small  compass 
when  he  says:  "The  trouble  is  that  most  teaser  campaigns 
are  made  too  brief.  The  disclosure  is  made  before  curiosity 
has  been  roused  to  the  full  height  and  the  effect  is  lost. 
That  is  the  essence  of  the  teaser  idea.  It  is  to  tease.  It 
does  not  rouse  full  interest  if  continued  only  for  a  day  or 
two  Mr.  Tally  ran  for  ten  days  before  the  first  disclosure. 
He  had  everyone  guessing  and  people  even  telephoned  to 
the  bill  posting  concern  for  information.  A  teaser  should 
run  not  less  than  five  days  and  can  be  run  for  a  wee'i  or 
even  two  wee'<s.  The  rule  is  simple.  The  more  elaborate 
the  campaign,  the  longer  it  should  run,  for  curiosity  will  be 
arous  ed  in  precise  proportion  to  the  extent  of  the  cam- 
paign. Scattered  teasers  in  the  newspapers  will  not  hold 
the  interest  more  than  a  few  days.  Larger  spaces  will  arouse 
greater  curiosity. 

Both  the  teaser  campaign  and  the  animal  tracks  are  old 
ideas.  The  only  novelty  in  the  entire  idea  is  in  the  use  of 
pad  tracks  instead  of  footprints,  yet  this  combination  of 
two  old  principles  made  two  weeks  of  big  business  for  a 
good  story.  The  footprint  idea  was  one  of  the  first  to  be 
offered  in  this  department,  eight  years  ago.  It  has  been 
worked  off  and  on  ever  since,  yet  the  use  of  the  pad  print 
cuts  in  connection  with  this  subject  has  been  very  general 
and  always  profitable.  Dig  into  your  Picture  Theatre  Ad- 
vertising and  you  will  find  a  lot  of  good  stuff  you  can 
make  money  with. 

.Another  recent  Tally  idea  was  to  start  a  controversy  as 
to  whether  or  not  Mary  Pickford  made  a  personally  con- 
ducted trip  down  the  coal  chute  in  "The  Hoodlum."  He 
merely  announced  in  a  big  display  that  he  had  personally 
seen  her  make  the  dive.  The  public  did  the  rest,  arguing  for 
or  against  and  going  to  see  the  picture  (often  for  the  second 
time)  to  pass  personal  judgment.  This  idea  was  used  for  a 
rebook  of  the  picture,  some  weeks  after  the  first  show- 
ing. It  was  a  simple  trick,  yet  it  made  talk,  and  much  of 
the  talk  it  made  expressed  itself  in  the  form  of  a  request 
for  tickets,  which  was  the  test  of  the  stunt.  It  is  "just  once" 
stuff,  but  it  worked  powerfully.  It  works  better  on  a  re- 
book  than  for  a  first  run,  because  it  is  necessary  to  estab- 
lish the  incident  in  the  public  mind  before  you  begin  to 
talk.  Until  he  began  to  question  the  stunt  himself  no  one 
gave  a  thought  to  the  matter,  but  curiosity,  once  aroused, 
made  a  big  return  business. 

Start  the  New  Year  Right 

Get  a  Copy  of 

Picture  Theatre  Advertising 

and  know  what 

BETTER  BUSINESS 

Really  Means 

It  costs  only  $2  by  mail,  postage  paid.    Order  from  our 
nearest  office  to  save  delay. 

MOVING  PICTURE  WORLD 

51G  Fifth  Avenue,  New  York 
Schiller  Building,  ChicBgo,  III. 
Wright  &  Csllender  Bnildinr.  Los  Anccles,  Csl. 


January  3,  1920 


THE    MOVING    PICTURE  WORLD 


91 


Clemmer  Uses  Jazz  to 

Play  Up  His  Comedy 

JAMES  Q.  CLEMMER,  of  Seattle, 
used  a  Jazz  Band  to  help  get  over 
his  first  of  the  new  Harold  Lloyd 
comedies,  employing  the  band  to  play 
this  picture  instead  of  using  the  regu- 
lar orchestra,  and  making  the  band  one 
of  the  attractions.  And  to  make  sure 
that  everyone  knew  about  it,  he  took 
a  full  page  display  in  the  Sunday 
papers,  following  this  up  with  smaller 
spaces  through  the  week,  dropping 
from  the  full  page  to  four  tens  and  later 
to  a  double  tens  and  then  to  a  single. 


reads  well,  but  the  use  of  all  capitals 
has  enabled  the  printer  to  hurt  tlie 
pulling  value  of  the  space,  a  four  tens. 


INTKOOUCINC-lll.  CUIEBSON  S  LATEST  NOVELTY  HIT- 

"DIXIELAND  JAZZ  BAND" 

A  KiffOotint  nynnpalion  of  mO.Uol  mtt.mcol  -  AN  ADDED  FZATURE 


A  Full  Page  Display  from  the 
Clemmer,  Seattle. 

The  full  page  is  well  displayed,  though 
the  main  title  is  hurt  by  being  run  into 
the  reverse  cut.  These  parti-colored 
letters  never  get  over  as  strongly  as 
plain  type,  and  in  a  small  compass  the 
title  would  be  almost  wholly  lost,  but 
on  a  full  page  there  is  more  chance 
that  it  will  be  puzzled  out,  but  the 
trouble  is  that  it  must  be  puzzled  out. 
In  plain  type  the  reader  would  get  the 
title  at  the  first  glance  and  start  to 
read  the  advertisement  already  partly 
sold.  He  would  be  reading  about  the 
"Thirteenth  Chair."  Now  he  comes  to  it 
cold.  He  merely  want  to  see  what  it 
is  that  is  being  advertised  by  means 
of  so  much  space.  Then  if  he  is  inter- 
ested, he  is  sold. 

Lloyd  gets  the  better  display  for 
"Bumping  into  Broadway"  and  while  at 
first  glance  it  might  seem  that  the 
comedy  is  merely  an  adjunct  to  the 
orchestra,  the  impression  is  created 
that  the  comedy  must  of  itself  be  good 
if  it  will  suit  a  jazz  band.  The  smaller 
space  plays  up  better  the  fact  that  there 
are  two  orchestras  employed.  This  fact, 
in  itself,  is  a  strong  point  and  should 
have  won  a  stronger  line.  We  think 
it  is  the  first  instance  of  a  double  or- 
chestra being  employed  in  a  picture 
theatre,  and  the  fact  is  worthy  of  a 
fuller  exploitation,  even  if  the  jazz  sec- 
tion is  really  a  part  of  the  regular  band. 
— P  T.  A.— 
All  Caps  Hurt  a  Fine  Display. 

Except  for  the  all  capital  lines,  this 
would  have  been  a  fine  showing  for 
Loot.     It  has  strength,  vividness  and 


AN  INTCN^E.  ABSORBINK 
DRAMA 
tJNDERnORLD 
BY  THE  BKAimFUL 
S  LOVE 


PATHE  EEttElV  C  XRTOOX 

B  uid  Our  $50,000  ORGAN 


COMTNC 


A  Good  Layout  Hurt  by  All  Capitals. 

He  could  kill  it,  for  the  general  layout 
is  too  strong  to  be  ignored,  but  he  made 
it  difficult  to  read  and  unattractive  to 
the  eye,  and  all  of  the  persuasion  has 
to  come  from  the  placement  of  the  cut 
and  lines.  It  is  from  the  Liberty,  Port- 
land. 

—P.  T.  A.— 

Use  a  Tickler  to  Get 

Your  Features  Promptly 

The  New  Orleans  branch  of  the  Pathe 
exchange  sends  in  a  card  used  by  the 
Princess  Theatre,  Opelousas,  La.,  to 
make  certain  that  it  gets  its  film  ship- 
ments promptly.  Of  course,  it  should 
not  be  necessary  to  use  a  card,  but  at 


PLEASE  SEE  THAT  SAME  IS 
OUT  PROMPTLY  and  oblige, 
Yours  truly, 

I'RINCKSS 
Opelousas.  La.  per 

u 

A    Tickler    Postcard    to    Ensure  the 
Prompt  Shipment  of  Features. 

times  the  best  of  the  booking  clerks 
are  apt  to  slip  up,  and  this  tickler,  which 
is  printed  on  the  back  of  an  ordinary 
postcard,  is  a  scheme  worth  coyping. 
p.  T.  A. 

Advertised  Himself  to  His  New  Staff 

Herschel  Stuart  was  lately  appointed 
District  Manager  of  the  Hulsey-Lynch 
enterprises  in  Dallas  and  nearby  towns. 
He  was  not  well  known  to  the  Lynch 
men,  so  he  got  out  a  handsome  eight 
page  booklet  instead  of  a  circular  letter.. 
It  was  vastly  more  effective,  and  it  makes 
the  recipients  realize  that  a  live  man  is 
on  the  job. 

—p.  T.  A.— 

Comedy  Takes  Most 

Space  in  Spokane  Ad 

The  Liberty,  Spokane,  takes  a  four 
thirteens  for  a  recent  bill  and  gives  four- 
fifths  of  the  space  to  the  Sennett  "Uncle 


Tom  Without  the  Cabin."  The  feature 
is  given  only  a  single  four  as  a  tag  to 
the  big  drawing  used  to  play  up  the 
comedy.  Time  was  when  a  five  reel  pic- 
ture had  to  be  the  feature.  Times  have 
changed. 

The  display  was  drawn  by  Jack  Collier, 
who  sends  it  in,  and  it  is  unusually  good. 
It  is  not  merely  a  lot  of  lines  forming 
a  picture.  It  gets  under  the  skin  of 
the  subject  and  means  something. 
—P.  T.  A. — 

Playing-  up  the  Local  Angle 

The  Memorial  Hall,  Dcdham,  booked 
in  the  Realart  production  of  "Anne  of 
Green  Gables,"  which  was  partly  made 
in  and  around  the  town,  and  got  out 
a  throwaway  to  advertise.  A  special 
advance  sale  was  made  for  the  six  per- 

[Memorial  Ball  Dedhaml 

Monday  &  Tuesday  g 
Dec.  1  and  2, 1919 

3.30,  6.30,  8.30  P.  M. 

"ANNE  OF 
GREEN  GABLES" 

YOUTH.  BEAtmr.  AND  TALfPfT 


'  Plus  War  Teix 


TICKETS  ON  SALE  IN  ADVANCE 

Matinee  20C| 
Evening  40c 

YOU  DARE  NOT  miss  seeing  the  girl  who  captivated 

Dedham  when  this  picture  was  being  made 


A    Special    Throwaway    for    a  Locally 
Produced  Picture. 

formances  given  during  the  two  day 
run.  The  throwaway  is  very  nicely 
composed.  The  line  cut  of  the  gabled 
house  "Built  1636  in  Dedham"  gives 
character  to  the  announcement  and 
with  a  little  of  the  top  trimmed  off  it 
would  make  a  capital  press  cut,  for  it 
is  characteristic  and  unusual ;  a  de- 
parture from  the  usual  style  of  dis- 
play. From  all  angles  it  is  decidedly 
in  advance  of  the  usual  throwaway. 
—p.  r.  A.— 

Pages  and  Scatter  Ads 

for  "Male  and  Female" 

The  Grand  Theatre,  Chester,  Pa.,  has 
been  tearing  things  inside  out  for 
"Male  and  Female."  The  management 
(lid  not  figure  out  that  the  picture  was 
big  enough  to  bring  in  its  own  money 
and  let  it  go  at  that.  They  figured  out 
that  a  picture  good  enough  to  pay  for 
itself  would  bring  in  more  if  it  were 
boomed,  and  so  they  tore  things  loose 
and  made  a  campaign  that  worked. 
They  took  half  a  page  and  built  it  into 
a  page  with  the  heading  "Appropriate 
gifts  for  Chester's  Male  and  Female." 
This  got  them  the  entire  back  page, 
and  it  also  gave  several  merchants  a 
chance  to  share  the  same  distinction 
of  space  at  even  less  cost. 

That  is  one  point  we  believe  has  not 
yet  been  touched  upon  in  connection 
with  these  hook-up  pages.  The  mer- 
chant gets  what  the  house  does.  He 


92 


THE    MOVING    PICTURE  WORLD 


January  3,  1920 


can  ride  the  same  space  on  another 
page  and  he  will  be  just  part  of  a  page 
of  advertisement  which  may  or  may  not 
be  read,  but  riding  on  the  page  with  a 
hook-up,  all  of  the  spaces  are  read  to 
see  how  they  hook  up.  For  example, 
shoe  store  advertised  "All  abeut  male 
and  female  shoes."  People  read  the 
stuff. 

In  addition  to  the  big  display  a  scat- 
ter advertisement  was  run  on  at  least 
every  pair  of  facing  pages  except  the 
reserved  front  page  and  there  they 
got  three  inches  for  a  contest,  presum- 
ably conducted  by  the  paper,  for  the 
best  essay  on  the  theme  of  the  plav 
This  contest,  in  order  to  comply  with 
the  postal  regulations,  is  not  confined 
to  those  who  see  the  production,  but 
essays  may  be  written  from  the  ad- 
vance stories.  Some  of  the  scatters 
read : 

Like  to 
work  for 
Servants? 


Is  your 
Servant 
Bossy? 


Barbaric 
Struggling  scenes 
With  Mother  Nature 


Grass  and  Skin 
Costumes 
In  Tropic  Jungles 

All  of  the  scatters  conclude  with 
"See  'Male  and  Female'."  These  scat- 
ters are  all  single  inches,  but  they  make 
up  in  number  and  placement  what  they 
lack  in  size,  and  with  scatters  three 
single  inches  are  better  than  two  single 
twos.  "Male  and  Female"  will  adver- 
tise itself,  but  it  pays  best  when  it  is 
boomed.  This  is  where  many  managers 
fail.  They  pay  big  money  for  some  out 
of  the  ordinary  attraction  and  then 
they  "save"  the  extra  cost  by  not  ad- 
vertising as  heavily  as  they  should.  The 
more  a  picture  costs,  the  larger  the 
advertising  appropriation  it  needs. 
"Good  wine  needs  no  bush"  was  writ- 
ten long  before  newspapers  came  into 
their  own  or  it  never  would  have  been 
written. 

—p.  r.  A.— 
Sydney  Pollock  Does  Double  Duty 

Sydney  Pollock,  of  the  Strand,  North 
Tarrytown,  who  a  couple  of  years  ago 
was  the  youngest  press  agent  in  the 
business,  writes  that  he  is  now  doing 
double  duty.  He  is  on  the  night  shift 
at  the  World  Film,  but  still  does  the 
press  work  for  his  father's  theatre.  He 
has  improved  in  his  advertising  work. 
The  two  jobs  keep  him  too  busy  to 
do  much  special  work,  but  he  does  his 
regular  routine  well. 

—P.  T.  A.— 

Hooked  Up  with  Local  Angle 

The  Garden  Theatre,  Baltimore,  used 
the  local  angle  for  Dorthy  Phillips  in 
"Paid  in  Advance."  Miss  Phillips  hails 
from  Baltimore  and  her  billing  ran 
"Dorothy  Phillips,  the  Baltimore  girl, 
in   ."  This  appeal  to  local  pride  al- 
ways works,  even  though  few  persons 
may  have  known  tjie  star  when  she 
lived  there. 

There  is  a  certain  amount  of  local 
pride  which  can  be  apealed  to  for  a 
bigger  clean-up  than  the  play  angle  al- 
though the  Garden  by  no  means  neg- 
lected to  advertise  the  play  as  well; 
making  it  secondary  to  the  star.  This 
works  so  well  that  it  even  pays  in  a 
small  place  to  boom  a  supporting  play- 


er above  the  star;  provided  that  the 
I-knew-him-when   Club  does   not  have 
too  much  material  for  reminiscence, 
—p.  T.  A.— 

Advertised  to  Typists 

But  Reached  Everyone 

It  seldom  pays  to  advertise  to  a  par- 
ticular class,  but  this  display  from  the 
Strand,  Louisville,  while  directed  to  "fe- 
male stenographers"  is  really  intended 
to  reach  everyone  and  will  probably  be 
more   widely   read   than   had   it  been 


WANTED! 

Female  Stenographers 

To  See  The  Fun 
There  Is  In  Being 

**A  Virtuous  Vamp"" 

Like 

Constance  Talmadge 

Come  to  the  Strand  during  your 
luncTi  hour,  if  yt)u  can.  You'll  find  a 
lot  of  other  "Virtucus  Vamps"  for 
company. 

THE 


VIRTUOUS  VAMP 

HAS  VAMPED  THE  TOWN! 


An     Advertisement   to  Stenographer* 
Only. 

addressed  to  everyone.  People  will 
want  to  see  what  the  theatre  has  to 
say  especially  to  stenographers.  The 
lunch  hour  matinee  is  a  good  idea.  We 
think  that  Ezra  Rhodes,  of  South  Bend, 
Ind.,  was  the  first  to  work  this  angle 
some  years  ago.  He  ran  his  house  on 
the  continuous  plan  and  arranged  to 
show  the  best  of  his  stories  during  the 
lunch  hour. 

Any  continuous  house  can  make  an 
appeal  with  the  noon  hour  show,  par- 
ticularly if  they  did  as  Mr.  Rhodes  did. 
He  gave  out  rain  checks.  He  figured 
that  if  they  came  in  at  noon  and  had 
to  go  away  without  seeing  the  finish  of 
the  story,  they  would  be  more  likely 
to  drop  in  after  business  hours.  He 
also  figured  that  they  would  not  come 
alone.  The  noon  hour  business  meant 
very  little  up  to  that  time.  By  giving 
out  a  special  check  good  for  a  return 
later  the  same  day,  he  virtually  sold 
his  entertainment  on  sample  and  made 
an  otherwise  idle  hour  pay  a  big  re- 
turn. He  got  a  lot  of  people  back 
to  his  house  who  might  in  ordinary 
course  have  gone  to  some  neighborhood. 
He  already  had  their  money,  so  they 
came  back. 

It  is  a  great  scheme,  but  it  was 
sprung  so  long  ago  that  many  have  for- 
gotten it.  At  the  same  time  it  is  such 
a  valuable  stunt,  if  you  are  situated  in 
the  business  district,  that  it  would  pay 
you  to  open  your  house  from  twelve  to 
one,  just  for  the  office  workers.  You 
can  at  least  try  it.  If  you  do  please 
report  results  for  the  encouragement  of 
others. 

—P.  T.  A.— 

Tricked  a  Still  to  Get  Detail 

Here  are  two  prints  from  the  same 
plate,  made  for  Constance  Talmadge  in 
"Two  Weeks."   It  was  a  good  pose,  but 


wlieii  the  still  cameraman,  Frank  Puff- 
er, printed  it  up  he  found  that  the 
fofiage  masked  in  Conway  Tearle's  pro- 
file.   The  still  was  too  effective  to  be 


Two  Prints  from  the  Same  Still  Show- 
ing What  a  Little  Retouching 
Will  Do. 

thrown  out  and  it  was  too  late  for  a 
retake,  for  the  set  had  been  struck.  A 
little  retouching  took  out  the  foliage 
and  gave  a  clean-cut  profile  without 
suggesting  too  much  of  a  removal.  It 
is  a  little  thing,  but  there  are  hundreds 
of  stills  which  could  be  vastly  improved 
with  a  little  intelligent  thought  and  a 
retoucher's  pencil.  Mr.  Puffer  is  on  the 
right  track,  but  he  is  very  lonesome  in 
his  position.  It  would  pay  the  larger 
studios  to  maintain  an  art  editor  to 
look  after  just  such  details. 

—P.  T.  A.— 

Play  Fair  With  Your  Patrons 

IN  some  states  it  is  a  violation  of  the 
law  to  advertise  what  you  cannot 
deliver.  In  one  of  the  states  where 
such  a  law  exists  those  charged  with  its 
enforcement  recently  called  the  atten- 
tion of  the  exchange  managers  to  the 
habit  some  houses  have  of  not  an- 
nouncing a  change  of  bill  where  there 
is  a  disappointment. 

Nothing  is  apt  to  hurt  a  house  more  than 
incorrect  advertising,  whether  or  not  de- 
ception is  intended,  and  where  a  feature 
comes  in  late  and  something  is  substi- 
tuted meanwhile,  the  fact  should  be  an- 
nounced and  announced  prominently. 
If  there  is  merely  a  delay  this  fact  should 
be  stated  and  the  audience  should  not 
be  let  in  in  the  hope  that  the  feature 
promised  will  turn  up  in  time.  It  would 
seem  that  any  management  would  be 
moved  to  this  step  even  where  there  is 
no  law  against  such  advertising,  yet  this 
is  not  the  case  in  all  instances. 


Start  the  New  Year  Right 

Get 

P.  T.  A. 

and  use  it 

EVERY 

Day 


January  3,  1920 


THE  MOVING  PICIURE  WORLD 


93 


Hallmark  to  Release  Five  Revised 

Minter,  Fisher  and  Russell  Features 


Vivian  Forms  Corporation. 

The  Vivian  Theatres  Corporation,  of 
Seattle,  was  incorporated  last  October 
for  $100,000  and  took  over  its  first  theatre 
on  November  23.  This  was  the  Madison 
Theatre,  one  of  the  most  beautiful  sub- 
urban houses  near  Seattle.  President 
Brian  B.  Vivian  has  operated  theatres 
for  several  years  on  the  West  Coast. 
His  brokerage  department  handles  a 
big  percentage  of  the  deals  turned  in  the 
Northwest.  The  Rialto  Theatre,  just 
constructed  at  a  cost  of  $15,000,  has  very 
recently  been  opened  at  Anacortes. 
Wash, 


"Woman  and  the  Puppet" 

Stars  Geraldine  Farrar 

PIERRE  LOUYS,  the  French  author 
of  spectacular  and  colorful  novels, 
whose  "Aphrodite"  is  one  of  the 
dramatic  features  of  the  theatrical  sea- 
son in  New  York,  will  be  represented 
on  the  screen  in  the  near  future  when 
Goldwyn's  production  of  his  "The 
Woman  and  the  Puppet"  is  released, 
with  Geraldine  Farrar  as  the  woman. 
The  photoplay  is  completed  and  is 
scheduled  for  early  distribution. 

Both  "Aphrodite"  and  "The  Woman 
and  the  Puppet"  created  sensations 
when  they  were  published  as  novels. 
The  latter  story  deals  with  the  love  of 
a  fiery  Spanish  cigarette  girl  for  an 
army  captain.  It  is  rich  in  scenes  of 
Spanish  life  and  gives  a  clear  concep- 
tion of  the  impetuous  freedom  of  the 
factory  girls  and  their  eternal  courtship 
by  the  soldiers  garrisoned  in  the  town. 

Geraldine  Farar  is  said  to  do  some  of 
the  finest  work  of  her  screen  career  in 
this  picturization  of  Pierre  Louys'  novel. 
She  has  the  role  with  which  the  fam- 
ous French  actress,  Regina  Badet,  elec- 
trified Paris  when  she  played  it  some 
years  ago.  Thro.ughout  the  entire  pic- 
ture, Miss  Farrar  is  the  tense,  yet  sin- 
uous Spanish  girl  who  plays  with  love, 
yet  never  permits  herself  to  become  a 
soldier's  toy. 

Lloyd's  Antics  Attract 

Despite  Chilling  Weather 

RUNNING  in  opposition  to  a  cold 
snap,  which  brought  the  ther- 
mometer down  15  degrees  below 
zero  in  Denver  and  surrounding  ter- 
ritory, the  American  Theatre  did  an  un- 
usually big  business  with  Harold  Lloyd 
in  "Bumping  Into  Broadway." 

A.  G.  Talbot,  managing  director  of 
the  American,  attests  not  only  to  the 
extremely  cold  weather  but  to  the  value 
of  Lloyd  as  a  drawing  card,  in  the  fol- 
lowing telegram  under  date  of  Decem- 
ber 16  to  the  director  of  exchanges  of 
Pathe:  "Harold  Lloyd's  'Bumping  Into 
Broadvay'  shown  all  last  week  as  a  spe- 
cially added  attraction  at  the  American 
Theatre,  played  to  very  large  and  en- 
thusiastic audiences  notwithstanding 
below  zero  weather  and  partial  clos- 
ing of  theatre  on  account  of  fuel  short- 
age. All  comments  on  this  comedy  very 
flattering  and  patrons  seemed  greatly 
pleased  that  Lloyd's  new  special  come- 
dies were  so  superior  even  to  his  for- 
mer efforts.  Feel  certain  they  will  wel- 
come each  new  subject  when  an- 
nounced." 

Sam  Harding,  managing  director  of 
the  Liberty  Theatre,  Kansas  City,  has 
similary  expressed  himself,  as  has  Isaac 
Guckenheimer,  of  the  Blackstone  Thea- 
tre, Pittsburgh. 


FIVE  feature  productions  selected 
from  the  earlier  releases  of  Mary 
Miles  Minter,  William  Russell  and 
Margarita  Fisher  have  been  revived 
and  will  be  released  as  a  separate  series 
through  exchanges  of  the  Hallmark  Pic- 
tures Corporation. 

The  productions  were  made  by  the 
American  Film  Company  Inc.,  and  are 
controlled  by  Exhibitors  Mutual.  Prints 
are  now  in  the  Hallmark  branches,  with 
a  supply  of  new  paper  and  other  adver- 
tising material. 

Pictures  to  be  Revived. 
The  series  includes:  Mary  Miles  Min- 
ter in  "The  Ghost  of  Rosy  Taylor,"  Mar- 
garita Fisher  in  "A  Square  Deal," 
William  Russell  in  "Up  Romance  Road," 
Mary  Miles  Minter  in  "Social  Briars,'' 
and  Margarita  Fisher  in  "Impossible 
Susan."  "The  Ghost  of  Rosy  Taylor"  is 
adapted  from  Josephine  Daskam  Bacon's 
story  which  appeared  originally  in  the 
Saturday  Evening  Post.  It  was  directed 
by  Edward  Sloman,  and  in  the  support- 
ing cast  appear  George  Periolat,  Helen 
Howard  and  Emma  Kluge. 

Elizabeth  Mahoney  wrote  "A  Square 
Deal"  especially  for  Margarita  Fisher, 
and  Lloyd  Ingraham  directed  the  play. 
Jack  Mower,  Val  Paul,  Constance  John- 
son, Louis  Wells  and  Nanine  Wright 
appear   in   the  cast. 

"Up  Romance  Road"  Stars  Russell. 
"Up  Romance  Road"  was  one  of  the 
liveliest  pictures  produced  by  Russell 
under  his  contract  with  the  American 
Film  Company  at  the  Santa  Barbara 
studios  and  presents  the  star  in  a  snap- 
py action  role.  Henry  King  directed 
the  picture  from  a  Stephen  Fox  story. 

"Social  Briars"  was  one  of  Miss  Min- 
ter's  prettiest  plays.  Alan  Forrest,  Anne 
Schaeffer,  George  Periolat  and  Claire 
duBrey  appear  in  the  cast.  The  director 
was  Edward  Sloman. 

"Impossible  Susan"  is  based  on  the 
story  of  how  a  perfectly  natural  girl 
convinced  a  cynical  bachelor  that  mod- 
ern woman  is  not  just  a  clothes  rack, 
and  proved  one  of  Miss  Fisher's  most 
fascinating  pictures. 

Select's  New  York  Exchange 
Moves  to  Bigger  Quarters 

PERSONS  prominent  in  picture  pro- 
duction and  exhibitors  from  New 
York  and  nearby  cities  were  pre- 
sent on  Saturday  afternoon,  December 
20,  at  the  opening  of  the  new  New  York 
exchange  of  Select  Pictures  at  130  West 
Forty-sixth  Street,  from  two  until  five 
o'clock. 

With  the  branching  out  of  the  Selz- 
nick  Enterprises,  Select  moved  its  office 
from  729  Seventh  avenue  to  the  Leavitt 
Building  on  the  first  floor,  formerly 
occupied  by  the  World  Pictures  Corpor- 
ation, where  it  occupies  an  entire  floor 
of  about  4,000  square  feet. 

The  offices  hfive  been  remodeled  and 
done  over  in  a  soft  grey  and  buff.  Those 
who  viewed  the  New  York  exchange 
congratulated  Lewis  J.  Selznick,  presi- 
dent of  Select  Pictures  Corporation,  and 
Henry  Siegel,  manager  of  the  exchange, 
upon  obtaining  such  commodious  quar- 
ters. 

Among  some  of  the  prominent  rnen 
present  outside  of  the  Selznick  officials 


were  T.  Connors  of  Metro;  Samuel 
Reiben,  of  Reiben  Film  Company;  Abe 
Bloomenstein  of  Fox  Theatre  Circuit; 
Lester  Acker  of  Realart ;  I.  Chadwick, 
president  of  the  F.  I.  L.  M.  Club;  C.  R. 
Hoy,  secretary  of  the  F.  I.  L.  M.  Club; 
L.  Rosenbluh  of  the  Fox  Film  Corpora- 
tion; George  Meeker,  general  manager 
of  Republic;  John  Mannheimer,  Park 
Theatre,  Brooklyn;  S.  Sonan  of  the  Lin- 
coln theatre,  Brooklyn;  of  the  Marcy 
Theatre,  Brooklyn;  David  B.  Picker  of 
the  Pickers  Circuit;  Sol  Brill  of  the 
Strand  Theatres,  Max  Spugel  of  Strand 
Theatres  chain ;  Charles  Steiner,  oi 
Sunshine  Theatres  Corporation;  Charles 
F,  Haring  of  the  Palace  Theatre,  Wash- 
ington Heights;  Lewis  F.  Bloomenthal 
of  Jersey  City,  and  Messrs  Mayer  and 
.Schneider  of  the  M.  &  S.  Circuit. 

Pearl  White  Nears  End 

of  Work  on  "White  Moll" 

PEARL  WHITE,  whose  work  in  se- 
rials has  made  her  an  interna- 
tional favorite,  has  almost  com- 
pleted work  on  her  first  Fox  produc- 
tion, E.  Lloyd  Sheldon's  screen  version 
of  Frank  L.  Packard's  famous  story  of 
the  underworld,  "The  White  Moll."  The 
popular  actress  is  being  directed  in  her 
first  Fox  picture  by  Harry  Millarde, 
who  has  as  his  assistant  Anthony 
Merlo. 

"The  White  Moll"  is  not  a  serial.  It 
is  a  Fox  special  production,  a  big  fea- 
ture presented  in  a  big  way.  Mr.  Pack- 
ard is  the  author  of  "The  Miracle  Man," 
"From  Now  On"  and  other  screen  sue-, 
cesses,  but  "The  White  Moll,"  which  ap- 
peared in  the  Blue  Book  Magazine,  is 
claimed  to  be  the  strongest  story  that 
has  come  from  his  fluent  pen.  E.  Lloyd 
-Sheldon,  who  adapted  it  for  the  screen, 
has  many  scenarios  and  original  stories 
to  his  credit. 

With  such  a  combination  responsible 
for  the  work,  this  photoplay,  it  is  said, 
will  permit  Pearl  White  to  demonstrate 
that  the  admirers  who  have  been  in- 
sisting that  she  appear  in  something 
besides  serials  have  had  ample  jus- 
tification for  their  demand.  A  strong 
sui:tf)Orting  cast  has  been  given  to  the 
star.  Richard  Travers  will  play  oppo- 
site Miss  White.  Walter  Lewis,  Blanche 
Davenport,  William  Harvey,  George 
Puancefort,  John  Woodford  and  John 
P.  Wade  are  the  other  well  known 
players. 

"Work  has  been  progressing  at  the 
Fox  eastern  studio  for  some  time. 
Harry  Millarde,  the  director,  and  Ed- 
ward Weinert,  the  cameraman,  are  re- 
ported to  have  developed  some  sets  with 
unusual  and  attractive  lighting  effects. 
The  picture  will  be  released  in  Feb- 
ruary. 


Brunet  on  Way  to  Coast. 

It  is  rumored  that  Paul  Brunet,  vice- 
president  and  general  manager  of  Pathe 
Exchange,  Inc.,  has  left  for  Los  Angeles, 
on  business  connected  with  the  Associ- 
ated Exhibitors,  Inc. 

Talk  on  the  street  is  to  the  effect  that 
Pathe  has  already  disposed  of  twenty 
franchises,  with  the  early  closing  of 
others  more  than  a  mere  possibility.  This 
is  Mr.  Brunet's  first  trip  to  the  West 
Coast. 


94 


THE    MOVING    PICTURE  WORLD 


January  3,  1920 


William  Fox  Reviews  Company's  Work 
for  Past  Year;  Sees  1920  Bigger 

By  WILLIAM  FOX 


THE  motion  picture  industry  has 
every  reason  for  looking  forward 
to  its  greatest  year.  The  last 
twelve  months  have  formed  an  epoch- 
making  period  in  its  history.  It  is  with 
pardonable  pride  that  Fox  Film  Cor- 
poration looks  back  on  what  it  has  done 
and  looks  forward  on  what  it  proposes 
to  do.  It  has  specialized  in  plays  for 
children  and  produced  such  successes 
as  "Jack  and  the  Beanstalk,"  "Treasure 
Island,"  "Babes  in  the  Woods,"  "Aladdin 
and  His  Wonderful  Lamp"  and  "Ali  Baba, 
or  the  Forty  Thieves." 

"Evangeline"  Mstrks  Big  Step. 

One  of  its  greatest  achievements  has 
been  the  screening  of  Henry  W.  Long- 
fellow's immortal  poem,  "Evangeline." 
This  I  consider  a  milestone  in  the  path 
of  progress  for  motion  pictures.  It 
faithfully  follows  the  poem.  Its  photog- 
raphy is  perfect.  It  is  splendidly  told. 
The  National  Board  of  Review  gave  a 
showing  of  "Evangeline"  for  noted  edu- 
cators and  distributed  questionaires  ask- 
ing for  their  unbiased  opinion  of  the 
production.  They  were  unanimous  in 
pronouncing  it  one  of  the  most  beauti- 
ful picture  plays  ever  shown. 

One  of  our  best  successes  has  been 
"Checkers,"  adapted  from  the  story  of 
'  Henry  M.  Blossom,  and  ably  directed  by 
Richard  Stanton,  with  an  all-star  cast. 

To  my  mind  a  star  who  has  done  a 
great  deal  of  good  to  motion  pictures  is 
William  Farnum.  Those  who  have  seen 
him  in  such  productions  as  "The  Lone 
Star  Ranger,"  "Wolves  of  the  Night," 
"The  Last  of  the  Duanes"  and  "Wings 
of  the  Morning,"  have  seen  clean  and 
strong  motion  pictures.  It  is  highly 
gratifying  to  look  forward  to  forthcom- 
ing productions  in  which  William  Far- 
num is  to  be  seen.  "Heart  Strings"  is 
one  of  them. 

Pearl  White  is  another  star  in  whom 


the  Fox  company  takes  great  pride. 
Her  first  production  as  a  Fox  star  is 
"The  White  Moll,"  an  adaptation  of  the 
story  by  Frank  L.  Packard,  author  of 
"The  Miracle  Man."  Heretofore  Miss 
White  has  been  seen  as  a  star  in  serials. 
N'ow  she  will  come  into  her  own  as  a 
dramatic  star  of  power  and  charm. 

Mix  Expects  to  Do  Bigger  Things. 

Tom  Mix  expects  to  do  the  greatest 
work  of  his  career  during  1920.  In  "The 
Feud,"  a  recent  release,  he  is  seen  not 
only  as  a  cowboy  who  rides  well,  shoots 
well,  and  fights  well,  but  as  a  type  of 
virile  American  manhood  of  that  critical 
period  in  American  history  that  followed 
the  Civil  War. 

The  latter  part  of  the  year  1919  has 
seen  a  big  expansion  of  our  company. 
There  came  into  existence  Fox  News. 
It  is  a  feature  that  enables  the  peoples 
of  all  countries  to  see  what  this  world 
contains. 

In  line  with  the  policy  of  expansion 
being  pursued  by  the  Fox  company,  two 
new  stars  recently  were  signedl  They 
are  Shirley  Mason,  who'ie  lir^t  picture 
will  be  "Her  Elephant  Man,"  based  on 
the  story  by  Pearl  Doles  Bell  and  Buck 
Jones. 

An  important  event  in  motion  pictures 
was  the  reception  to  the  Prince  of  Wales 
at  the  Academy  of  Music  on  November 
19. 

During  the  coming  year  there  will  be 
a  great  elaboration  of  the  Sunshine 
Comedies.  The  Singer  Midgets  have 
been  engaged  to  appear  in  these  fea- 
tures, and  we  also  have  Clyde  Cook,  the 
famous  Hinpodrome  comedian. 

Captain  Bud  Fisher  has  some  splendid 
ideas  in  view  for  the  Mutt  and  Jefif  car- 
toons, which,  during  1920,  will  give  mo- 
lion  picture  patrons  more  surprise  and 
merriment. 

Our    foreign    department    has  madr 


great  strides  forward  and  our  pictures 
are  in  demand  all  over  the  world.  Such 
stars  as  George  Walsh,  William  Rus- 
sell, Gladys  Brockwell  and  Madlaine 
Traverse  are  almost  as  popular  in  Eu- 
rope as  in  this  country. 

With  all  of  this  progress  in  mind,  it 
can  be  seen  that  motion  pictures  are 
going  forward  by  leaps  and  bounds.  Im- 
portant increases  have  been  made  in  the 
Fox  theatrical  enterprises.  Work  has 
been  started  on  a  theatre  in  the  Bronx 
which  will  have  a  seating  capacity  of 
4,500.  The  new  Fox  Terminal  Theatre 
in  Newark,  just  completed,  is  the  largest 
of  its  kind  in  New  Jersey. 


Director  Vvilliam  Taylor 
Saves  Mary  Minter  Party 

THROUGH  the  quick  work  of  Di- 
rector William  Taylor,  Mary 
Minter,  her  mother  and  party 
were  saved  from  what  might  have  been 
a  serious  accident  when  their  chautteur, 
fatigued  by  a  twenty-four  hour  grind, 
lost  control  of  the  steering  wheel  of 
Miss  Minter's  automobile. 

Aliss  iMinter  had  spent  four  days 
away  from  Los  Angeles  making  per- 
sonal appearances  in  connection  with 
the  showing  of  "Anne  of  Green  Gables," 
her  first  Realart  production,  at  the 
Tivoli  Theatre  in  San  Francisco  and 
the  Turner  and  Dahnken  house  at  Oak- 
land. Following  a  crowded  program 
of  luncheons,  entertainments  and  Christ- 
mas benefit  activities,  Miss  Minter,  her 
mother,  Mrs.  Charlotte  Shelby,  her  di- 
rector and  a  publicity  representative 
left  San  Francisco  at  4  a.  m.,  Decem- 
ber 18,  in  order  to  be  able  to  make 
Los  Angeles  in  time  for  the  opening 
of  Miller's  New  Theatre  where  Miss 
Minter  was  scheduled  to  appear  in  con- 
junction with  her  photoplay. 

After  a  day  of  steady  riding  in  a  pour- 
ing rain,  during  which  only  brief  stops 
were  made  for  meals,  the  party  dis- 
covered that  in  order  to  reach  their 
destination  on  time  they  would  have 
to  spend  the  entire  evening  traveling. 
Near  midnight,  when  the  driver  had 
lost  his  way  and  was  proceeding  along 
a  narrow  road  above  a  precipice,  the 
fatigue  of  the  long,  muddy  journey 
told  on  him  and  he  lost  control  of  the 
wheel.  Had  not  Mr.  Taylor,  who  was 
in  the  next  seat,  seized  the  wheel  the 
car  would  undoubtedly  have  crashed 
over  the  edge  of  the  road. 

Miss  Minter  and  company  arrived  in 
Los  Angeles  in  the  early  morning  after 
a  day  and  night  journey  of  475  miles. 
The  youthful  star  spent  the  remainder 
of  the  day  sleeping  in  order  to  make 
the  promised  appearance  at  the  Miller 
Theatre  opening  in  the  evening.  Miss 
Minter  had  an  enthusiastic  reception. 


Stahl  Arrives  in  Los  Angeles. 

John  M.  Stahl,  director,  recently  ar- 
rived at  the  Louis  B.  Mayer  studios  in 
Los  Angeles  and  is  now  going  over  the 
script  which  will  be  his  first  production 
on  the  Pacific  Coast. 

Louis  B.  Mayer  has  Mr.  Stahl  under  a 
long-term  contract  which  provides  for 
bis  directing  either  Anita  Stewart  or 
Mildred  Harris  Chaplin  in  pictures  for 
First  National  Exhibitors  Circuit  dis- 
tribution. Mr.  Stahl  was  formerly  a 
dramatic  actor  of  some  prominence  on 
the  eastern  stage.  He  is  a  close  student 
of  the  drama.  While  in  New  York  he 
directed  Florence  Reed  in  "Woman  Un- 
der Oath."  "Wives  of  Men,"  and  "Her 
Code  of  Honor." 


"What  Ho!  There's  a  Film  Statement!" 

Going  overboard  to  rescue  the  precious  docurnent  in  "The  Girl  of  the  Sea," 
a  Williamson  sub-sea  picture  released  b.v  Republic. 


January  3,  1920 


THE   MOVING    PICTURE  WORLD 


95 


For  and  Against  As  Applied  to  the 

Location  of  the  Projection  Room 


MODERN  theatre  practice,  or,  per- 
haps I  would  better  say  the  pretty 
generally  accepted  practice  in 
modern  theatre  construction,  is  to  place 
the  projection  room  in  the  rear  of  the 
auditorium  and  either  at  or  partly  above 
the  ceiling  line  thereof.  This  is  some- 
thing more  than  bad,  because  it  in- 
evitably acts  to  hamper  production  and 
thus  injure  the  final  result  on  the  screen. 
Even  the  most  rabid  forget-the-archi- 
tect  or  manager  hardly  will  dispute  the 
proposition  that  the  better  the  screen 
result  the  more  seats  will  be  sold  in 
a  year,  or  the  higher  the  price  that 
may  be  charged  and  still  keep  the  S. 
O.  S.  sign  free  from  dust. 

Favorable  Locations. 

Let  us  then  examine  into  the  matter 
and  see*  exactly  what  is  for  and  what  is 
against  various  available  projection 
room  locations.  First,  taking  tlie  rear- 
of-the-auditorium-at-the-ceiling-line-or- 
above-it  location,  we  find  in  its  favor: 
(A)  little  or  none  of  the  noise  incident 
to  "  ordinary  projection  room  practice 
will  reach  the  auditorium.  (B)  In  case 
of  fire  the  projection  room  is  in  the 
rear  of  the  audience,  and  the  location, 
being  near  the  roof,  offers  ready  exit 
to  smoke  and  gasses,  hence  danger  of 
panic  is  minimized.  (C)  No  seats  are 
sacrificed,  or  if  any  are  then  they  are 
of  the  least  desirable,  hence  cheapest 
sort.  (D)  The  beauty  of  the  auditorium 
is  not  in  the  least  marred.  (E)  Usually 
there  is  space  available  for  a  more 
spacious  projection  room  at  the  rear  than 
would  be  available  in  any  other  place. 
(F)  With  the  projection  room  thus 
located  its  proper  ventilation  is  easy. 
All  of  which  makes  quite  a  formidable 
list  of  "fors"  in  favor  of  the  location  in 
question. 

Unfavorable  Locations. 

Against  it  we  find  the  following:  (.A) 
Any  drop  from  horizontal  in  projection 
causes  double  distortion  of  the  picture. 
It  makes  all  objects  taller  than  they  are 
in  proportion  to  their  breadth,  and 
causes  all  objects  to  be  wider  at  their 
base  than  at  their  top.  This  is  absolutely 
inevitable.  By  manipulation  of  the  pro- 
jector aperture  it  is  quite  possible  to 
eliminate  the  sloping  sides  produced  by 
drop  in  projection,  but  the  distortion  in 
the  picture  itself  it  is  impossible  to  con- 
trol. Fortunately  this  distortion  is  not 
seriously  objectionable  until  the  pitch 
exceeds  12  per  cent,  which  is  the  maxi- 
mum allowable  percentage  in  projec- 
tion pitch  set  by  the  Society  of  Motion 
Picture  Engineers. 

Beyond  that  figure  it  becomes  rapidly 
and  increasingly  objectionable.  That 
the  picture  distortion  is  not  perceived 
by  the  audience  is  no  proof  that  screen 
results  do  not  suffer,  or  that  the  same 
audience  would  not  find  itself  better 
pleased  with  a  normal,  undistorted  pic- 
ture, and  if  it  would  it  then  follows  that 
the  undistorted  picture  would  sell  more 
seats,  or  the  same  number  at  higher 
prices.  (B)  Even  diffusion  of  picture 
light  to  all  parts  of  the  auditorium  is 
next  to  impossible  where  there  is  heavy 
pitch  in  projection.    This  fault  may  and 


By  F.  H.  Richardson 

most  likely  will  be  a  grave  one  unless 
very  careful  attention  is  given  to  screen 
surface. 

Tilting   the  Screen. 

To  entirely  overcome  it  by  screen  sur- 
face construction  would  probaljly  be 
impossible,  or  if  possible  then  very 
costly.  (C)  In  most  cases  of  heavy  pro- 
jection pitch  the  attempt  is  made  par- 
tially to  overcome  distortion  by  tilting 
the  screen.  This  is  objectionable,  espe- 
cially from  the  viewpoint  of  those  seat- 
ed in  the  front  half  of  the  auditorium. 
It  operates  to  injure  the  general  result 
as  viewed  from  the  main  floor,  even 
though  the  tilting  be  hidden  from  view 
by  blending  a  dark  screen  border  in 
dark  surroundings.  (D)  The  rear  loca- 
tion usually  makes  for  very  long  dis- 
tance of  projection,  and  this,  for  optical 
reasons,  involves  heavy  loss  of  light, 
which,  while  to  some  extent  under  con- 
trol, cannot  usually  be  reduced  to  much 
less  than  25  per  cent  loss  of  total  input 
wattage. 

Gives    Projectionist   Poor  View. 

This  loss  also  is  involved  in  steep 
projection  pitch,  since  in  order  to 
sharpen  the  entire  field  under  such  con- 
ditions it  is  usually  necessary  to  reduce 
the  lens  aperture,  which  makes  for 
large  light-waste.  (R)  The  long  dis- 
tance of  projection  usually  involved  in 
this  location,  especially  when  combined 
with  small  observation  ports,  gives  the 
projectionist  a  very  poor  view  of  the 
screen,  and  makes  it  practically  impos- 
sible for  him  to  judge  with  any  degree 
of  accuracy  as  to  sharpness  of  focus, 
except  an  opera  glass  be  used,  and  this 
the    average    projectionist    just  simply 


will  nol  do  often  enough  to  maintain 
constant  al).\olute  sharpness  of  defini- 
tion, and  any  falling  ofT  from  sharpness 
of  definition  of  the  picture  is  a  very 
serious  matter,  indeed,  since  it  involves 
additional  work  for  the  eyes  of  the  au- 
dience. 

To   Take   Up  Other  Locations. 

In  proof,  try  reading  an  even  moder- 
ately blurred  carbon  copy  of  typewrit- 
ten matter  for  ten  minutes,  and  see 
what  happens  to  your  eyes.  Absolute 
sharpness  of  focus  is  of  literally  huge 
importance,  and  that  man  does  not  live 
who  can  correctly  judge  of  sharpness  of 
definition  without  the  aid  of  a  glass  if 
he  is  more  than  fifty  feet  from  a  picture 
of  ordinary  size,  though  the  ordinary 
eye  will  serve  fairly  well  up  to  seventy- 
five  or  even  eighty-five  feet. 

.As  before  said  this  item  may  be  and 
usually  is  made  still  more  objectionable 
in  its  effects  by  small  observation  ports 
and  by  a  light  projection  room. 

Next  week  we  shall  consider  the  vari- 
ous points  for  and  against  the  two 
other  available  locations,  viz:  at  the 
rear  of  the  main  floor  of  the  auditorium 
atul  at  the  front  of  the  balcony. 
(To  be  Continued) 


Ellis  to  Direct  O'Brien. 

.Special  importance  is  attached  to  the 
announcement  by  Myron  Sclznick  that 
"\  Fool  and  His  Money"  by  George 
Barr  McCutcheon  will  be  Eugene 
O'Hrien's  next  picture  and  that  Robert 
Ellis  will  be  his  director. 

Mr.  O'Brien  is  taking  a  much  needed 
rest  while  Director  Ellis  is  going  over 
the  script,  making  preparations  for  an 
elaborate  production,  and  work  is 
scheduled  to  begin  soon. 


96 


THE  MOVING  PICTURE  WORLD 


January  3,  1920 


Louise  Glaum  Has  Double  Day  and 

Date  Premiere  for  Week  in  Chicago 


J PARKER  READ,  JR.'S,  second 
Loaise  Glaum  special  production 
•  "The  Lone  Wolfs  Daughter,"  be- 
gan its  career  in  Chicago  with  a  full 
week  day  and  date  engagement  in  the 
Boston  and  Rose  theatres,  two  of  the 
Harry  Moir  chain  under  the  general 
management  of  W.  C.  Dineen.  Mr. 
Dineen  had  booked  this  production  on 
sight  for  a  two  weeks'  engagement  at 
the  Alcazar  Theatre,  but  so  strong  was 
his  belief  in  its  power  that  he  cancelled 
out  of  one  of  his  other  houses  one  of  the 
biggest  of  the  recognized  feminine  stars, 
thereby  making  two  houses  available  for 
simultaneous  presentation  of  the  pic- 
ture. 

W.  W.  Hodkinson  Corporation,  the 
distributor,  announces  the  immediate 
success  of  this  Louis  Joseph  Vance 
story  which  has  been  produced  by  Mr. 
Read  with  all  of  the  distinction  and 
richness  that  characterized  his  popular 
"Sahara." 

Illinoi*  Booking. 

In  the  Chicago  territory,  where  the 
Hodkinson  sales  organization  first  had 
a  look  at  the  New  York  home  office 
sample  print,  first  run  bookings  have 
been  contracted  for  by  the  Palm  Thea- 
tre, Rockford;  Star,  Elgin;  Mirror,  Mo- 
line;  Majestic,  Bloomington  ;  Orpheum, 
Galesburg;  Fox,  Aurora,  and  Majestic, 
La  Salle;  and  the  following  Chicago 
theatres,  the  Gold,  Twentieth  Century, 
Vista,  Pickford,  Vendome,  La  Salle, 
Pine  Grove,  Bryn  Mawr,  Karlov,  Crown, 
Paramount,  Lakeside,  Douglas,  Madison 
Square,  Hub,  Hamlin,  New  Apollo  and 
Avon. 

St.  Louis  and  the  Missouri  first  run 
bookings  are  now  in  full  swing.  The 
new  Louise  Glaum  production  has  also 
been  booked  for  early  first  run  showing 
at  the  Opera  House,  Jamestown,  N.  Y. ; 
the  Jefferson,  Auburn,  N.  Y. ;  and  the 


Signal  .Amusement  Company's  big  house 
at  Chattanooga,  Tenn. 

Fortune  has  taken  Louise  Glaum  in 
hand  as  a  star  of  the  screen  and  as- 
sumed the  full  responsibility  for  both 
her  present  and  future  career.  She  has 
received  those  things  prayed  and  work- 
ed for  by  all  stars  and  seldom,  if  ever, 
obtained. 

In  two  J.  Parker  Read,  Jr.,  produc- 
tions, "Sahara"  and  "The  Lone  Wolf's 
Daughter,"  Louise  Glaum  achieved  more 
than  some  stars  have  done  through  a 
dozen  pictures.  In  these  days,  when 
quality  is  more  than  ever  the  big  and 
almost  exclusive  requisite  in  pictures, 
Louise  Glaum  finds  herself  the  sole  star 
of  an  organization  whose  every  effort 


ANOTHER  milestone  in  the  progress 
of  the  Republic  Distributing  Cor- 
poration, of  which  Lewis  J.  Selz- 
nick  is  advisory  director  and  Briton  M. 
Busch  is  president,  is  marked  by  the 
announcement  that  Republic  has  ac- 
quired a  series  of  eight  two-reel  fea- 
tures which  relate  the  weird,  peculiar 
and  fascinating  experiences  of  William 
J.  Flynn,  former  chief  of  the  United 
States  Secret  Service  and  now  director 
of  investigation  of  the  Department  of 
Justice. 

Everyone  knows  of  William  J.  Flynn. 
Probably  the  greatest  living  detective 
of  the  day,  his  exploits  in  running  down 
criminals  have  extended  over  a  long 
period  of  years  and  brought  him  in  con- 
tact with  the  cleverest  of  criminal  minds 
plotting  against  the  government  and  the 
peace  of  the  country.    From  this  inter- 


is  shaped  and  dictated  exclusively  by 
the  shrewdest  approximation  of  her  per- 
sonal and  dramatic  requirements. 


Wenstrom  to  Photograph  "The  Hope 

Harold  Wenstrom  has  been  selected 
to  photograph  "The  Hope,"  the  second 
of  the  five  Drury  Lane  melodramas  to 
be  filmed  by  Screen  Classics,  Inc.,  with 
an  all-star  cast.  Mr.  Wenstrom  photo- 
graphed the  first  Drury  Lane  play, 
"The  Best  of  Luck,"  which  was  com- 
pleted a  few  weeks  ago. 


Franklyn  Farnum  Stays  with  Canyon. 

Franklyn  Farnum,  who  is  being 
starred  by  the  Canyon  Pictures  Cor- 
poration in  western  pictures,  has  been 
offered  a  prominent  role  on  the  speak- 
ing stage  in  a  Broadway  production, 
but  owing  to  his  contract  with  the  Can- 
yon Pictures  Corporation,  and  a  liking 
for  his  studio  work,  has  declined  the 
offer  for  the  present. 


esiing  career,  Carl  Harbaugh  and  J. 
Godron  Cooper,  whose  records  as  direc- 
tors include  a  long  list  of  successes,  kave 
taken  the  most  noted  cases  and  put 
them  into  screen  form. 

Rawlinson  to  Star. 

When  it  was  planned  to  picturize 
Chief  Flynn's  life  story,  the  problem 
arose  as  to  who  should  play  the  leading 
role.  After  several  names  were  con- 
sidered, the  producers  finally  decided 
upon  Herbert  Rawlinson,  a  young  actor, 
who  has  proven  his  right  to  stardom  by 
his  brilliant  performances  with  Selig, 
Bosworth,  Universal,  Famous  Players, 
Goldwyn,  J.  Stuart  Blackton  and  other 
companies.  Rawlinson  also  appeared  in 
a  Craig  Kennedy  serial  and  the  training 
he  derived  in  this  production  just  fitted 
him  for  the  part  of  "Lightning"  in  the 
Chief  Flynn  series,  which  is  completed 
and  will  soon  be  released  by  Republic. 

Each  picture  is  a  complete  story  and 
the  titles  all  have  a  box-office  drawing 
power.  They  include  "Chang  and  the 
Law,"  "The  Five  Dollar  Plate,"  "The 
Silkless  Banknote,"  "Outlaws  of  the 
Deep,"  "The  Faker,"  "The  Poppy  Trail," 
"The  Kalda  Ruby"  and  'The  Phantom 
Putler." 


Entire  Kerrigan  Series 

Sold  for  West  Indies 

THE  W.  W.  Hodkinson  foreign  de- 
partment announces  the  sale  of 
the  entire  series  of  J.  Warren  Ker- 
rigan's Robert  Brunton  productions  for 
the  West  Indies  to  Ramirez  Torres, 
head  of  the  Selection  Film  Service,  Inc., 
of  Porto  Rico  and  Havana. 

Mr.  Torres,  who  has  just  returned 
from  a  commercial  trip  that  carried  him 
to  every  large  centre  in  the  West  Indies, 
reports  that  the  picture  business  has 
attained  a  high  standard  throughout  the 
Islands  and  that  many  new  theatres 
have  been  erected  in  Havana  the  past 
year,  and  that  a  score  of  others  are 
in  course  of  construction. 

Prints  of  the  first  three  productions 
in  the  Kerrigan  series  have  been  sent 
to  the  distributors  at  Havana 


Introducing  a  New  Line:  "Three's  a  Crowd!" 
SriTia  Breamer,  Robert  Gordon  and  Warren  Chandler  are  the  principals  in 
"My  Husband's  Other  Wife,"  a  Pathe  feature. 


Selznick  Announces  Picturizations 

of  Flynn  s  Experiences  As  a  Sleuth 


January  3,  1920 


THE    MOVING    PICTURE  WORLD 


97 


Bret  Titling  "Blind  Love." 

Tom  Bret  is  now  at  work  in  writing 
the  sub-titles  for  Gerald  F.  Bacon's  pro- 
duction, "Blind  Love,"  starring  Lucy 
Cotton  with  George  Le  Guere  in  prin- 
cipal support.  Mr.  Bacon's  production 
will  be  distributed  on  the  state  rights 
market  by  Nathan  Hirsh  of  Aywon  Film 
Corporation. 


Past  Year  Was  One  of  Unexampled 

Prosperity  for  Picture  Industry 


By  THOMAS  H.  INCE. 


Pallette  in  Armstrong's  Play. 

Eugene  Pallette  has  been  engaged  by 
Maxwell  Karger,  Metro  director  general 
to  play  "Red"  Jocelyn  in  "Alias  Jimmy 
Valentine,"  Bert  Lytell's  next  Metro- 
Screen  Classics,  Inc.,  production. 

Mr.  Lytell  plays  of  course,  Lee  Ran- 
dall, the  name  role  of  Paul  Armstrong's 
popular  crook  play.  "Alias  Jimmy  Val- 
entine" was  adapted  to  the  screen  by 
Finnis  Fox.  Arthur  D.  Ripley  will 
direct. 


THE  outstanding  fact  of  the  closing 
year  is  that  it  has  been  one  of  un- 
exampled prosperity  in  the  motion 
picture  industry.  More  money  has  been 
taken  in  throughout  the  country,  pro- 
duction has  belen  vastly  increased  and 
the  demand  for  pictures  has  been  un- 
precedented. 

There  are  many  factors  that  explain 
this  condition  of  affairs — relief  from  the 
strain  of  the  war,  high  wages  and  the 
partial  reopening  of  the  foreign  markets. 
The  output  of  the  producers  sets  a  new 
record  and  I  am  convinced  that,  so  far  as 
Paramount-Artcraft  is  concerned,  a  high 


Doubting  Showmen  Finally  Learned 
Drawing  Power  of  Hodkinson  Release 


AN  old  time  exhibitor  suspicion 
throughout  the  country  that  if  an 
exhibitor  says  a  good  word  for  a' 
picture  he  will  have  to  pay  more  for 
the  next  picture  he  buys,  seems  to  be 
an  exploded  superstition  and  particular- 
ly so  with  regard  to  Benjamin  B.  Hamp- 
ton's powerful  Zane  Grey  production, 
"Desert  Gold,"  released  by  Hodkinson. 
This  is  a  production  which  from  the 
day  of  its  recent  first  presentation  has 
been  unanimously  praised  by  the  ex- 
hibitors who  have  bought  it. 

The  things  exhibitors  say  about 
"Desert  Gold"  embrace  a  wide  range. 
One  exhibitor,  for  example,  says, 
"Everybody  told  me  I  was  crazy  when 
I  paid  $500  for  this  picture  in  my  little 
town  and  I  ran  it  and  made  a  clean 
$1,000  profit.  If  that  is  being  crazy  I 
want  to  remain  in  the  same  condition 
and  wish  to  ask  you  to  let  me  know 
well  in  advance  when  your  next  Zane 
Grey  picture  is  coming." 

What  a  Few  Showmen  Said. 

A  Texas  exhibitor  said  "I  fought  with 
your  representative  over  the  price  he 
asked  for  'Desert  Gold.'  I  booked  it 
and  the  playing  days  happened  to  fall  in 
the  centre  of  the  coldest  streak  of 
weather  we  have  had  in  many  years. 
I  had  a  line  outside  every  day  and 
many  shivering  people  stood  for  hours 
in  the  lobby,  tickets  in  hand,  and  then 
asked  for  and  got  a  refund  of  their 
admissions,  fearing  to  stand  longer  in 
the  cold." 

A  Colorado  exhibitor  said,  "'Desert 
Gold'  whipped  the  coal  strike  and  a 
snow  storm  when  it  broke  all  my  house 
records." 

Increace*  Author's  Reputation. 

Another  big  first  run  theatre,  one  of 
the  largest  in  America,  held  off  in  de- 
ciding to  book  "Desert  Gold"  from 
September  to  December,  then  doubt- 
fully booked  it  for  a  week  in  one  house 
only  to  follow  this  with  a  solid  book- 
ing for  a  week  each  in  all  of  the  or- 
ganization's cities.  Charles  H.  Miles 
and  his  Detroit  general  manager,  Tom 
Eland,  waited  a  long  time  before  book- 
ing the  picture  for  Michigan's  greatest 
city  and  confess  that  they  booked  it 
for  their  big  Majestic  on  the  basis  of 
what  they  have  heard  it  has  done  for 
other  exhibitors. 

.After  all,  there  is  a  marked  advantage 


at  times  in  having  a  picture  make  good 
on  a  big  scale  for  an  exhibitor  who 
hasn't  believed  that  it  will  make  good. 
It  solidifies  an  author  and  producer  in 
such  houses  for  future  productions.  In 
the  case  of  Zane  Grey,  in  the  few  in- 
stances where  there  has  been  exhibitor 
doubt,  it  has  established  Grey  firmly 
for  other  engagements  of  the  pictures 
bearing  his  name  that  Benjamin  B. 
Hampton  will  produce. 


Cottage  Built  on   Metro  Stage. 

A  two-story  cottage  has  been  built 
upon  one  of  the  enclosed  stages  at  the 
Metro  studios  in  Hollywood,  for  the 
Screen  Classics,  Inc.,  production  of  "Old 
Lady  31." 

When  picture  scenes  take  place  on 
different  floors  of  the  same  building  it 
is  customary  to  build  sets  side  by  side 
on  the  studio  stage.  Sometimes  the 
lower  end  of  a  stairway  will  be  at  one 
side  of  the  studio,  and  the  upper  end 
across  the  floor. 


level  of  excellence  has  been  maintained 
throughout  the  year. 

To  deal  particularly  with  the  produc- 
tions in  which  I  was  personally  interest- 
ed, I  think  I  may  claim  that  the  pictures 
made  at  my  new  studios,  opened  in  the 
first  month  of  the  year,  maintained  the 
established  reputation  of  Dorothy  Dal- 
ton,  Enid  Bennett  and  Charles  Ray. 

Success  of  MacLean  and  May. 

One  event  of  the  year  has  afforded  me 
the  greatest  satisfaction,  the  immediate 
success  of  my  two  new  stars,  Douglas 
MacLean  and  Doris  May,  in  their  first 
starring  vehicle,  "Twenty-three  and  a 
Half  Hours'  Leave."  The  satisfaction 
was  greater  as,  in  a  measure,  I  had 
staked  my  reputation  for  gauging  the 
popular  feeling  in  this  new  offering.  The 
play  had  its  first  showing  at  the  Rialto 
in  New  York  before  a  Broadway  audi- 
ence. The  next  morning  I  felt  like  a 
prophet,  somewhat  surprised  at  the  ac- 
curacy of  my  forecast. 

1  have  planed  a  series  of  pictures  for 
these  clever  young  artists,  keeping  the 
light,  unstrained  comedy  motive  pre- 
dominant. I  have  already  completed 
three  pictures  on  these  lines  and  have 
never  felt  the  slightest  doubt  as  to  their 
cumulative  success.  "What's  Your  Hus- 
band Doing?"  and  "Mary's  Ankle"  are 
ready  for  release  and  I  am  busily  at 
work  on  an  original  comedy  which  will 
carry  a  ripple  of  laughter  through  the 
film  world. 

Underseas  Scenes. 

In  strong  contrast  to  these  cemedies 
I  have  launched  Hobart  Bosworth  in  a 
specially  prepared  version  of  Gouverneur 
Morris'  "Behind  the  Door."  In  this  pro- 
duction I  have  used  the  sea  and  sub- 
marines in  a  series  of  startling  pictures 
which,  I  believe,  will  prove  one  of  the 
screen  sensations  of  the  year. 


Right  on  Top  of  the  African  Golf  Course. 

Warren  KerriRan  lays  out  an  artist's  studio  In  his  latest  production  for 
Hodkinson,  "The  Ivord  Loves  the  Irish." 


98 


£  THE    MOVING    PICTURE  WORLD 


January  3,  1920 


The  Miami  Valley  Exhibitors  League 

Indorses  National  Picture  Theatres 


THE  thorough  co-operation  of  the 
Miami  Vailey  Exliibitors  League 
with  the  National  Picture  The- 
atres, Inc.,  fathered  by  Lewis  Selznick, 
was  assured  after  a  report  by  a  special 
committee  had  been  read  at  a  specially 
called  meeting  of  the  body  in  Daj-ton, 
Ohio,  recently. 

Acting  with  their  customarj'  caution 
and  thoroughness,  the  league  appointed 
a  committee  composed  of  John  Seilert. 
president;  A.  F.  fCinsler,  secretary,  and 
Peter  Zender,  a  prominent  member,  to 
thoroughly  investigate  the  Selznick 
proposition  and  determine  whether  or 
not  it  would  assist  the  independent  ex- 
hibitor in  combating  the  growing  men- 
ace of  the  producer-owned  theatre 
movement. 

The  committee  spent  four  days  in 
New  York  city  carefullj'  going  over 
every  phase  of  the  new  proposition  and 
consulted  with  the  officials  of  the  New 
York  exhibitors'  league,  with  which  the 
Dayton  organization  is  very  closely  al- 
lied. The  hnding  of  the  committee  was 
altogether  favorable  and  the  endorse- 
ment accorded  was  unanimous  and 
hearty. 

Has   Wide  Representation. 

The  Miami  Valley  Exhibitors  League 
is  the  largest  organization  of  its  kind 
in  the  country  and  numbers  over  400 
members  with  the  list  still  growing. 
Originally  intended  to  take  in  only  the 
exhibitors  of  the  city  of  Dayton,  the 
charter  has  been  so  amended  that  the 
membership  now  covers  four  states  and 
every  mail  brings  requests  for  admission 
from  all  over  the  country,  even  Cali- 
fornia exhibitors  sending  requests  for 
membership. 

Plans  of  the  League  now  well  under 
way  will  result  in  a  doubling  of  the 
membership  in  the  next  thirty  days  and 
with  the  effective  administration  of 
President  John  Seifert,  some  very  in- 
teresting news  may  be  expected. 

In  an  interview  with  a  representative 
of  the  World  Mr.  Seifert  sqid :  "T*  U 
high  time  that  the  indepndent  exhibitor 


realize  that  the  gradual  absorption  of 
theatres  all  over  the  country  bj'  motion 
picture  producers  eventually  means  that 
there  will  be  little  left  for  the  individu- 
ally owned  theatre.  Some  kind  of  a 
combination  must  be  effected  at  once  in 
order  to  combat  this  Aggression,  and  in 
my  mind  the  National  Picture  Theatres, 
Inc.,  as  planned  by  Louis  Selznick.  is 
just  the  thing  to  do  it. 

"I  realize  that  this  means  a  need  for 
"hot-stufif-full-of-pep  co-operation  and 
this  is  exactly  what  the  Miami  Valley 
Exhibitors  League  will  foster.  There 
are  in  the  picture  business  as  well  as 
in  every  other  business  some  creatures 
that  need  some  stiffening  material  in- 
jected into  their  spines.  We  have  a 
supplj-  of  just  that  kind  of  material  and 
are  prepared  to  use  it  most  effectively. 
Our  cooperation  is  effective  now,  with 
our  preient  membership,  and  when  this 
has  been  doubled,  as  it  will  be  in  the 
next  thirty  days,  we  shall  be  prepared 
to  step  some." 


Wave  of  Theatre  Building 
Sweeps  Over  Pacific  Coast 

A\  ER1T.\BLE  wave  of  theatre 
building  is  sweeping  over  Cali- 
fornia and  the  entire  Pacific  Coast 
and  more  moving  picture  houses  are 
being  built  now  than  ever  before  in  the 
history  of  the  industry.  Large  and 
elaborate  houses  are  the  rule,  even  in 
the  smaller  communities,  and  there  is 
scarcely  a  city  of  note  where  a  new  the- 
atre is  not  in  course  of  erection  or  being 
planned. 

By  far  the  most  ambitious  building 
plan  is  that  of  Ackerman  &  Harris,  of 
San  Francisco,  who  are  literally  build- 
ing and  planning  moving  picture  the- 
atres by  the  dozen  and  whose  program 
along  this  line  amounts  well  up  into 
the  millions  of  dollars.  Their  vaudeville 
circuit  is  to  be  paralleled  by  moving 
picture  houses  and.  as  the  former  in- 
cludes almost  thirty  theatres  the  im- 
nieiisity  of  the  plan  is  readily  realized. 


Work  on  the  Golden  West  Theatre, 
Oakland,  has  reached  a  point  where  it 
will  soon  be  possible  to  settle  on  a 
definite  date  for  opening. 

Another  for  Lot  Angeles. 

Construction  work  on  the  $1,000,000 
house  in  San  Francisco  will  be  com- 
menced as  quickly  as  contracts  can  be 
let  and  materials  assembled.  Plans  have 
been  completed  for  the  rebuilding  of 
the  Yosemite  Theatre,  Stockton,  and 
work  is  under  way  on  the  remodeling  of 
the  house  at  Sacramento.  A  big  the- 
atre is  being  erected  for  this  concern 
at  Long  Beach  and  plans  have  been 
consummated  for  the  building  of  a  fine 
house  at  Los  Angeles. 

Plans  for  the  Granada  Theatre  to  be 
created  by  Herman  Webber  and  asso- 
ciates at  Market  and  Jones  streets,  San 
Francisco,  are  rapidly  assuming  form 
and  work  on  this  house  will  be  com- 
menced early  in  the  spring.  Contracts 
have  been  awarded  by  S.  Mariani  for 
the  erection  of  a  moving  picture  house 
at  3350  Mission  street  to  supplant  the 
Lyceum  Theatre,  which  has  transferred 
its  shows  to  the  Bells  Theatre  nearby 
during  building  operations.  The  Verdi 
Theatre  on  North  Beach  is  to  be  re- 
modeled and  enlarged  and  a  large  pipe 
organ  installed  at  a  cost  of  $10,000. 

Turner  &  Dahnken  Busy. 

The  Golden  West  .■\musement  Com- 
Iiaiiy  has  awarded  contracts  for  the 
erection  of  a  $125,000  theatre  at  Modes- 
to, a  structure  planned  by  Reid  Brothers, 
105  Montgomery  street,  San  Francisco. 
.\rchitect  A.  W.  Cornelius,  Merchants' 
N'ational  Bank  Building,  San  Francisco, 
is  preparing  plans  for  a  $100,000  theatre 
to  be  erected  at  Salinas  by  Brown  Broth- 
erns,  who  have  leased  it  to  Turner  & 
Dahnken.  This  architect  is  also  prepar- 
ing plans  for  Turner  &  Dahnken  for  a 
$125,000  theatre  to  be  erected  at  Rich- 
mond. The  Kehrlein  interests,  who  con- 
fluct  the  Kinema  theatres  at  Oakland 
and  Fresno,  as  well  as  the  Franklin  The- 
atre in  the  former  city,  are  enlarging 
the  Fresno  house  and  have  announced 
that  a  new  and  larger  theatre  will  be 
erected  at  once  at  Oakland.  This  an- 
nouncement was  made  recently  at  a  ban- 
quet tendered  employes  and  newspaper 
men. 


Bill  Desmond  Finds  That  Being  a  Prince  Has  Its  Compensations. 

Enter  compensation  at  the  left  in  these  views  from  Bill's    forthcoming    Pathe,    "The    Prince    and  Betty. 


laiuiary  3,  1920 


THE    MOVING    PICTURE  WORLD 


99 


"Water,  Water,  Everywhere!"     "The  Blooming  Angel'  and  "The  Paliser  »^ase    oet  Uoldwyn  Olt  for  1»Z0  on 

the  Right  Foot. 

■\Vill   Rogers.   .\l;i(ltif   Kennedy  anil    I'aiiline  Frederick  are  the  stars  in  tlieae  productions  which  are  see)i  fioni  left  to  right. 


Eagle  Grove  Joins  Anti-Sunday  List, 

Will  Stewart  Refuses  a  Membership 


New  Vitagraph  Serial  Released. 

The  fifteenth  and  final  chapter  of 
"Smashing  Barriers,"  the  Vitagraph  se- 
rial with  William  Duncan  in  the  lead- 
ing role  was  shown  at  the  first  run  thea- 
tres last  week  and  now  will  come  "The 
Invisible  Hand,"  with  Antonio  Moreno. 
The  first  episode,  which  is  in  three  reels, 
is  being  released  this  week. 

First  Goldwyn-Cohen  Play 
Has  Unusually  Small  Cast 

IN  the  first  photoplay  from  the  pen  of 
the  prolific  Octavus  Roy  Cohen, 
"Two  Cents  Worth  of  Humanness," 
now  nearing  completion  at  the  Goldwyn 
studios  in  Culver  City,  one  of  the  small- 
est casts  ever  assembled  for  a  five-reel 
picture  will  be  presented.  But  what  it 
lacks  in  numbers,  it  supplies  in  quality. 

Madge  Kennedy  has  the  stellar  role, 
that  of  a  girl  struggling  to  succeed  on 
the  stage.  Her  leading  man  is  John 
Bowers,  who  recently  supported  Pauline 
Frederick  in  "Loves  of  Letty."  Mr. 
Bowers  has  played  leading  roles  with 
Miss  Kennedy  in  several  productions, 
the  most  recent  being  "Strictly  Con- 
fidential." Florence  Deshon  has  an  im- 
portant role.  Willard  Lewis  and  Richard 
Tucker  are  the  other  players  who  com- 
plete the  quintet  of  excellence  in  "Two 
Cents  Worth  of  Humaneness." 

In  bare  outline,  this  first  Octavus 
Roy  Cohen  photoplay  tells  the  vicissi- 
tudes of  a  capable  and  ambitious  young 
actress  in  her  attempt  to  succeed  on 
the  stage.  How  she  meets  adversity 
and  finally  triumphs  over  it,  gives 
Madge  Kennedy  an  excellent  opportun- 
ity to  delight  her  many  screen  admir- 
ers. The  production  is  being  directed 
by  Harry  Beaumont  and  photographed 
by  Norbert  Brodin. 


Stanley  Circuit  Books  "12.10." 

Following  the  engagement  at  the  Capi- 
tol Theatre,  New  York,  of  "12.10,"  the 
superfeature  in  which  Marie  Doro  is  the 
star  and  Herbert  Brenon  the  director, 
the  Republic  Distributing  Corporation  is 
booking  the  entire  Stanley  Circuit  in 
Philadelphia  and  Pennsylvania  for  this 
photoplay.  Reports  coming  into  the 
home  office  from  the  dififerent  branch 
exchange  indicate  that  the  bookings  on 
"12.10"  will  even  exceed  that  of  "When 
Bearcat  Went  Dry,"  which  was  the  ban- 
ner feature  of  the  year. 


E\  IDENTLY  Aliss  Dolly  Spurr  is  go- 
ing to  have  company  in  her  fight 
for  Sunday  shows.  With  most  com- 
munities looking  more  favorably  upon  a 
more  liberal  interpretation  of  the  Sun- 
day law,  some  few  isolated  examples  are 
to  be  found  where  the  blue  laws  are  be- 
coming ever  more  deeply  indigo.  One 
of  the  towns  to  start  a  retrograde  ad- 
vance is  Eagle  Grove,  Iowa,  where  Will 
.Stewart  conducts  the  Princess  and  Eagle 
theatres.  The  Middle  West,  almost 
without  exception,  has  always  counte- 
nanced the  Sunday  performance,  pro- 
vided that  it  was  decorously  conducted, 
but  the  wave  of  fanatical  reform  which 
has  come  to  curse  the  country  along 
with  the  other  after-efifects  of  the  war 
hit  the  City  Fathers,  and  a  recent  issue 
of  the  local  paper  carries  what  Mr. 
Stewart  denominates  "Notice  No.  1." 
This  is  in  the  form  of  an  advertisement 
which  reads  : 

Be  it  ordained  by  the  City  Council  of  the 
City  of  Eagle  Grove,  Iowa  : 

Sec.  1.  That  it  shall  be  unlawful  for 
any  person  to  operate  of  conduct  on 
the  first  day  of  the  week,  commonly 
called  Sunday,  any  shooting  gallery, 
skating  rink,  theatre,  moving  picture 
show,  side  show,  or  any  other  show  or 
exhibition  of  any  kind. 

Sec.  2.  Any  person  found  guilty  of 
violating  any  of  the  provisions  of  this 
ordinance  shall  be  subject  to  a  fine  of 
not  less  than  Ten  ($10.00)  Dollars,  nor 
more  than  Fifty  ($50.00)  Dollars  and  the 
cost  of  prosecution  and  shall  stand  com- 
mitted until  such  fine  and  costs  are  paid. 

Sec.  3.  This  ordinance  shall  be  in  full 
force  and  effect  from  and  after  the  date 
of  publication,  as  required  by  law. 

.Adopted  December  1,  1919. 

This  resolution  was  passed  by  a  vote 
of  four  to  two  after  those  in  favor  of 
the  ordinance  refused  to  submit  the 
question  to  the  voters  of  the  town, 
though  an  ofTer  was  made  to  defray  all 
the  costs  of  this  referendum  and  hold 
the  municipality  free  of  expense.  The 
reformers  did  not  want  a  referendum. 
They  knew  that  public  sentiment  was 
against  Sunday  closing.  They  knew  that 
they  had  a  majority  in  the  council  and 
they  put  it  through.  * 

One  tmusual  feature  of  the  fight  was 


the  number  of  mothers  who  signed  a 
petition  in  favor  of  Sunday  opening  on 
the  grounds  that  the  open  theatre  would 
keep  their  children  in  town  and  not 
drive  them  to  questionable  resorts  out- 
side of  the  corporate  limits  in  search 
of  Sunday  diversion. 

Mr.  Stewart's  reply  to  the  passage  of 
the  ordinance  he  designates  as  "Notice 
No.  2."  It  is  a  portion  of  his  regular 
advertisement  for  the  Princess  Theatre, 
and  in  36-point  letters  it  announces 
"Sunday — two  shows." 

Feeling  that  he  has  the  public  with 
him,  he  intended  to  put  the  matter  to 
an  issue,  and  force  a  public  vote  upon 
the  debated  question.  There  has  never 
been  any  question  as  to  the  propriety  of 
his  theatres.  It  is  not  a  measure  di- 
rected at  an  objectionable  resort.  It  is 
simply  one  of  the  signs  of  the  times, 
and  he  wants  to  find  out  how  the  com- 
munity stands  in  the  matter. 

"Big  U"  Announces  More 
Changes  in  Picture  Titles 

THE  much   heralded   Dorothy  Phil- 
lips production  directed  by  Allen 
Holubar,  which  was  entitled  "Am- 
bition" has  been  changed  and  given  the 
title  "The  Courageous  Canary."    This  i.": 
a   Universal-Jewel  production. 

The  next  Stroheim  Jewel  production, 
which  has  been  known  as  "The  Woman 
in  the  Plot,"  has  been  given  a  new  title 
of  "The  Devil's  Pass  Key." 

"Burnt  Wings"  is  the  new  title  of  a 
Special  Attraction  which  has  been  an- 
nounced as  "The  Primrose  Path." 

The  Marie  Walcamp  serial  which  is 
being  made  in  Japan  called  "The  Petals 
of  Lao  Tze,"  it  has  been  decided  to  re- 
lease this  chaptered  romance  as  "The 
Dragon's  Net." 

Tsuru  Aoki's  production,  the  story  of 
which  was  called  "Sayonara,"  has  been 
given  a  new  title  of  "A  Tokio  Siren." 


Ralph  Hill  with  Rolfe. 

Ralph  Hill,  formerly  art  editor  of 
Boy's  Life  Magazine,  and  for  three  and 
a  half  years  the  head  of  Metro's  art 
title  department,  is  now  making  the  art 
titles  for  the  B.  A.  Rolfe  productions. 


100 


THE    MOVING   PICTURE  WORLD 


January  3,  1920 


'Soldiers  of  Fortune"  To  Be  Shown 

In  All  ofSaenger  Circuit  Theatres 


THIRTY-ONE  Souther-n  picture 
houses  will  show  "Soldiers  of  For- 
tune," the  Allan  Dwan  production, 
following  the  contract  just  signed  with 
the  Saenger  Amusement  Company  by 
General  Sales  Manager  J.  C.  Ragland,  of 
Realart  Pictures  Corporation.  The 
Saenger  circuit  has  also  contracted  for 
"Erstwhile  Susan"  and  "The  Fear  Mar- 
ket " 

This  is  the  biggest  tie-up  announced 
in  several  weeks  by  Realart,  and  fol- 
lows a  long  series  of  box-office  successes 
which  "Soldiers  of  Fortune"  has  achieved 
in  many  sections  of  the  country.  The 
Saenger  contract  follows  the  announce- 
ment that  this  Mayflower  photoplay  will 
have  a  second  showing  on  Broadway  at 
the  B.  S.  Moss  Theatre  following  its 
run  at  the  Capitol  Theatre.  As  its  very 
first  contribution  to  the  motion  picture 
industry,  "Soldiers  of  Fortunes"  is  being 
praised  as  a  production  which  combines 
unusual  drawing  power  and  rare  artis- 
tic merit. 

This  picturization  of  Richard  Hard- 
ing Davis'  famous  novel  will  begin  an 
indefinite  engagement  at  the  Strand  The- 
atre, in  New  Orleans,  on  January  24, 


following  which  the  film  will  be  display- 
ed throughout  the  chain  of  thirty-one 
houses  in  the  order  of  their  importance. 
Two  More  to  Follow. 

"Erstwhile  Susan,"  which  has  been 
making  a  reputation  throughout  the 
.Middle  West,  is  scheduled  for  the  Saen- 
ger circuit  in  early  February.  At  the 
same  time  "The  Fear  Market,"  which  is 
rapidly  nearing  completion,  will  be 
shown  over  the  same  territory. 

Following  an  indefinite  engagement  at 
the  New  Orleans  Strand,  "Soldiers  of 
Fortune"  will  be  shown  in  the  following 
houses  in  Louisiana:  Majestic  Theatre, 
at  Shreveport;  Lyceum  at  Monroe; 
Saenger  at  Alexandria;  Arcade  at  Lake 
Charles;  Louisiana-Columbia  at  Baton 
Rouge;  Wilbert  at  Planquenime;  Elks 
at  New  Iberia;  Grand  at  Donaldsville ; 
Amusement  at  Natchitoches;  Jefferson 
at  Lafayette;  Grand  at  Thibedeaux; 
Evangeline  at  Morgan  City;  Princess  at 
Jennings,  and  in  houses  at  Ruston, 
Franklin  and  New  Roads. 

"Soldiers  of  Fortune"  will  also  be 
shown  in  many  Mississippi  theatres. 
Scores  of  other  contracts  are  announced. 


Popular  Actors  in  "Big  U"  Inihistrials. 

With  the  announcement  that  exhib- 
itors will  receive  a  fixed  sum  for  the 
exhibition  of  each  Universal  industrial 
and  educational  picture,  formerly  issued 
to  them  free  of  charge,  comes  word  from 
the  Universal  Studios  at  Fort  Lee,  New 
Jersey,  and  Universal  City,  that  only  ac- 
tors and  actresses  of  the  first  rank, 
known  the  country  over  for  their  screen 
drawing  powers,  will  have  the  lead  parts 
in   such  Universal  pictures. 


Quitting  Society  Roles,  H.  B.  Warner 
Turns  Adventurer  in  His  Latest  Film 


AFTER  breaking  many  picture  rec- 
ords in  his  last  starring  vehicle, 
"A  Fugitive  from  Matrimony,"  H. 
B.  Warner  steps  from  high  society  roles 
into  the  shoes  of  an  ajlventurer  in  his 
current  Robertson-Cole  Superior  Pic- 
ture, "Haunting  Shadows,"  directed  by 
Henry  King  and  produced  by  Jesse  D. 
Hampton.  So  wide  is  the  gap  bridged 
by  Mr.  Warner  in  his  latest  role  that 
Mr.  Hampton  declares  it  will  be  many  a 
day  before  another  star  will  equal  the 
record  established  by  Mr.  Warner  in 
the  past  two  months. 

From  the  time  motion  picture  critics 
saw  "A  Fugitive  from  Matrimony"  and 
after  it  was  actually  released,  the  picture 
has  enjoyed  greater  success  than  even 
anticipated  by  either  the  producer  or  bv 
officials  of  Robertson-Cole.  Reports 
sent  to  the  New  York  office  by  exhib- 
itors who  have  played  the  last  Warner 
starring  vehicle,  declare  that  it  is  a  sure- 
fire winner  and  a  S.  R.  O.  producer. 

Jumped  Its  Schedule. 

So  great  has  been  the  demand  for 
pictures  in  which  the  versatile  Warner 
is  seen  that  Robertson-Cole  is  jumping 
its  schedule  to  give  exhibitors  just  what 
its  patrons  wish.  A  nation-wide  adver- 
tising and  publicity  campaign  will  be 
waged  in  favor  of  the  next  Warner 
feature,  in  addition  to  a  twenty-page 
illustrated  campaign  advertising  and 
publicity  booklet. 

Blackest  mystery  unbroken  until  the 
last  scene  of  the  picture  makes  "Haunt- 
ing Shadows"  one  of  the  best  melo- 
dramatic screen  stories  of  the  day  in 
which  action  is  the  byword.  This  supe- 
rior screen  offering  is  based  upon  the 
well-known  seller,  "The  House  of  a 
Thousand  Candles,"  penned  by  Meredith 
Nicholson. 

Producer  Hampton  and  Director  King 
have  surrounded  Mr.  Warner  with  a 


Michelena  Picture  in  First  Run  Houses. 

Beatriz  Michelena,  whose  latest  suc- 
cess, "The  Heart  of  Juanita,"  released 
by  Robertson-Cole,  has  added  extra 
laurels  to  her  stardom  by  the  manner 
in  which  exhibitors  are  playing  "The 
Heart  of  Juanita."  This  production  of 
outdoor  life  was  made  by  Beatriz  Mi- 
chelena's  own  company  and  was  direct- 
ed by  George  E.  Middleton. 

Beatriz  Micheleana  is  supported  by 
.\lbert  Morrison,  Andrew  Robson,  Clar- 
ence Arper,  Irene  Outtrim  and  William 
Pike. 

Reports  received  by  Robertson-Cole 
show  that  first  run  theatres  have  taken 
kindly  to  reproduction.  Contracts  have 
already  been  received  for  second  runs 
on  this  play. 


notable  cast,  including  Charles  Mailes, 
Edward  Peil,  Frank  Lanning,  Florence 
Oberle,  Harry  Kendall,  Marguerite  Liv- 
ingston, Martin  Devereux,  Patrica  Fox 
and  Charles  French. 

There  are  many  kinds  of  exploitation 
and  advertising  possibilities  in  this  next 
Warner  picture  that  should  make  it  a 
money-getter  and  a  rapid  seller. 

Exclusive  Rights  for 

"U-35"  Secured  by  Price 

CB.  PRICE  COMPANY,  INC.,  has 
taken  over  the  exclusive  rights  to 
•the  "U-35,"  the  exploits  of  a  Ger- 
man submarine,  by  permission  of  the 
British  Admiralty.  It  is  the  photo- 
graphic records  taken  on  board  "U-3S, 
and  was  made  for  the  exclusive  use  and 
entertainment  of  the  kaiser  and  shows 
the  means  he  employed  to  keep  himself 
posted  on  his  pet  methods  of  warfare. 
It  reveals  an  amazing  story  and  is  a 
pictorial  realization  of  the  doings  on 
board  a  German  submarine  during  the 
World  War.  The  picture  is  most  ab- 
sorbing in  its  narrative  and  is  of  ex- 
treme educational  value. 

The  W.  H.  Productions  had  advertised 
the  distribution  of  "U-35,"  but  this  is 
explained  in  the  advertisements  of  C.  B. 
Price  Company  appearing  in  this  week's 
trade  papers.  C.  A.  Mead,  the  C.  B. 
Price  representative,  has  just  returned 
from  Washington,  D.  C,  where  he 
showed  the  picture  to  Commander  Foote 
of  the  United  States  Navy,  aide  to  Sec- 
retary Lane,  and  from  whom  he  received 
his  hearty  indorsement. 

A  special  showing,  by  request,  was 
given  last  Saturday  evening,  December 
20,  at  the  Brooklyn  Navy  Yard,  meeting 
with  instant  approval  and  unstinted 
comn^endation.  The  Capitol,  Rialto  and 
Rivoli  theatres  have  made  offers  for  an 
early  Broadway  presentation. 


Vola  Vale  to  Play  Opposite  Lytell. 

A  matinee  girl  who  in  her  high -school 
(lays  attended  a  theatre  in  Rochester, 
N.  Y.,  three  times  in  one  week  to  see 
Bert  Lytell  play  "Alias  Jimmy  Valen- 
tine" has  just  been  engaged  as  her 
idol's  leading  woman  in  the  Metro 
Screen  Classic  production  of  the  Paul 
Armstrong  "crook"  clasic.  The  girl  is 
Vola  Vale.  The  picture  will  be  directed 
by  Arthur  D.  Ripley. 


|iiiiiiiiininiiiiiiiiiiiiimiiiiiiiiinniiniiniinniin 

I  Movies  and  Life 

1  (From  Cincinnati  Post,  Dec.  7.) 

I  Some    folk    complain    that  the 

I  movies    give    exaggerated  ideas 

1  about  some  things — the  wild,  tem- 

i  pestuous  life  of  the  cowboy,  for 

I  instance,  or  the  wiles  of  the  viru- 

I  lent  vampire.     Perhaps  they  do. 

I  But,  all  these  things   aside,  the 

1  movies  have  done  and  are  doing 

I  immensely  more  good  than  they 

I  are  doing  harm. 

1  The  movies,  we  find,  do  their 

1  most  good  among  families.  Hus- 

i  bands  who  never  used  to  take  their 

1  wives  anywhere  in  the  days  before 

I  screen    entertainment    now  take 

I  friend  wife  regularly  once  a  week 

I  or  more  to  the  neighborhood  play- 

I  house. 

1  Parents  who  formerly  had  very 

I  little  in  common  with  their  child- 

I  ren  now  enjoy  the  pictures  as  much 

I  as  their  youngsters  and  frequently 

I  take  the  children  to  the  theatre 

1  with   them.     Grandmothers,  who 

1  used  to  think  their  days  were  past, 

I  vie   with   their  grandchildren  in 

1  their  admiration  for  the  leading 

I  stars. 

i  Never  has  there  been  anything 

i  which  gave  families  such  whole- 

1  some,  pleasant  entertainment  and 

I  which  has  brought  families  such 

i  a  delightful  common  interest.  And 

1  if  that  isn't  having  a  mighty  ben- 

=  efficent  influence  upon  American 

1  life,  what  is? 

^■iniiiiiiiiiiiiiiiiiiiiiiiiiHiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiu^ 


1 


January  3,  1920 


THE    MOVING    PICTURE  WORLD 


101 


First  Class  in  Journalism. 

Joe  Reddy,  veteran  of  many  blue  pencils, 
shows  Sylvia  Breamer  how  to  punc- 
tuate Pathe  publicity. 

UllllltlKlllllllltFimitlllrlllflllllllirilllllllllllirilllllllllMllllllillllllllKIIMIII  IIIIIIIIIIIIIIIUIFKH  II I II 1 1 

Geoffrey  Nye  Represents 

Goldwyn  in  the  Far  East 

GEOFFREY  NYE,  long  associated 
with  important  motion  picture 
enterprises  in  Australia  and  New 
Zealand,  and  recognized  as  one  of  the 
most  successful  of  film  men  in  expliot- 
ing  motion  pictures  in  far  eastern  coun- 
tries, has  been  appointed  Goldwyn  rep- 
resentative in  the  Far  East.  Mr.  Nye 
has  left  New  York  for  San  Francisco 
and  on  December  27  sailed  for  Shanghai, 
where  he  will  begin  a  campaign  of  pro- 
motion and  exploitation  to  cover  at 
least  nine  months,  during  which  he  will 
visit  China,  the  Philippines,  Strait  Set- 
tlements, Dutch  East  Indies,  India  and 
Australia. 

Not  long  ago,  Mr.  Nye  made  a  trip 
around  the  world  handling  a  number  of 
large  productions.  He  circled  the  globe 
in  exactly  six  months  and  one  day  and 
returned  to  New  York  enthusiastic 
about  the  possibilities  for  increasing 
the  distribution  of  American  products 
in  the  Far  East.  In  China  and  Japan, 
acording  to  Mr.  Nye,  about  75  per  cent 
of  the  pictures  shown  are  made  in 
America,  while  in  India  the  parcentage 
of  American  film  is  about  sixty. 

For  his  coming  tour  on  benalf  of  Gold- 
wyn, Mr.  Nye  is  taking  ten  subjects,  in- 
cluding the  best  productions  of  all  of 
the  Goldwyn  stars.  He  believes  that 
there  will  be  an  especially  big  demand 
for  the  Geraldine  Farrar,  Mabel  Nor- 
mand  and  Rex  Beach  pictures,  and  that 
as  the  Oriental  countries  beconi-^  more 
familiar  with  American  customs  the 
popularity  of  comedies  and  dramas 
based  on  typically  western  themes  will 
increase.  The  Goldwyn  represcntal  ive 
is  taking  a  complete  line  of  exploitation 
material  for  the  productions  he  is  pro- 
moting and  plans  a  more  energetic  and 
up-to-date  advertising  campaign  than 
has  been  customary  in  handling  pictures 
in  the  Far  East. 


Boston  Club  Women  Postpone  Action 

After  Jenkins  Denounces  Censorship 
Success,  "Polly  With  a  Past" 


DONT  throttle  the  movies,"  declared 
Henry  Jenkins,  assistant  superin- 
intendent  of  the  public  schools  of 
New  York  and  a  member  of  the  National 
Board  of  Review,  speaking  on  the 
proposed  picture  censorship  bill  in  Mas- 
sachusetts before  the  Boston  City  Fed- 
eration of  Women's  Clubs.  The  federa- 
tion voted  to  postpone  any  definite  ac- 
tion in  the  matter  until  the  next  con- 
ference. 

Forbidding  Theda  Bara  from  display- 
ing over  one-half  of  one  per  cent,  of  her 
silk  stockings  and  eliminating  kissing  in 
the  pictures  were  heatedly  discussed. 

Replying  to  a  speaker  who  urged  state 
supervision  of  moving  pictures  to  pro- 
tect young  people  from  immoral,  highly 
suggestive  scenes  and  distorted  views 
of  family  life,  Mr.  Jenkins  denounced 
as  un-American  and  undemocratic  the 
principle  of  submitting  the  will  of  the 
majority  to  the  prejudices  of  a  few  in 
respect  to  moving  pictures. 

Praises  Board  of  Reviev. 

"Don't  throttle  the  movies,"  he  de- 
clared. "It  is  better  that  reform  should 
come  from  a  voluntary,  self-appointed 
board  like  the  National  Board  of  Review 


than  that  it  should  be  autocratically 
forced  upon  the  people  by  police  regu- 
lation. There  has  been  a  great  improve- 
ment in  the  quality  of  moving  pictures 
in  the  past  years  and  there  are  great 
possibilities  ahead  of  it  as  an  educa- 
tional and  social  factor  in  our  national 
life.  But  it  is  ridiculous  to  expect  that 
an  arbitrary  censor  can  accomplish  this. 
Know  Life  As  It  Is. 

"To  know  life  as  it  really  exists,  to  see 
great  artists  and  interpreters  of  human 
passions,  to  stimulate  the  imagination 
and  interest  of  the  public,  is  far  better 
than  to  protect  them  from  that  knowl- 
edge by  a  prejudiced  state  committee. 
Social  reformers  are  inclined  to  think 
that  they,  in  their  position  of  intelli- 
gence and  intellectual  superiority,  may 
know  what  is  best  for  the  public. 

"Trust  the  public — the  will  of  the  ma- 
jority— in  moral  as  well  as  in  political 
issues.  There  is  no  universally  accepted 
moral  standard;  what  is  right  to  one  is 
wrong  to  another;  what  helps  one  may 
liinder  another.  Keep  away  from  the 
pictures  if  you  do  not  approve  of  them, 
i)ut  do  not  enforce  your  own  convictions 
on  others  through  legislation  for  an 
autocratic  control  of  the  films." 


Herbert  K.  Somborn  Sends  Glowing 


Report  of  "The  Forbidden  Woman 


ft 


No  two  men  advertise  alike.  If  they  did, 
there  would  be  little  pull  in  advertising. 
But  the  man  who  does  the  best  work  is 
usuaH/y  he  who  makes  the  most  radical 
departure  from  the  az'erage. 


HERBERT  K.  SOMBORN,  president 
of   Equity   Pictures  Corporation, 
following  up  Equity's  announced 
policy  of  the  highest  standard  of  produc- 

Many  Sales  Are  Made  on 
"My  Husband's  Other  Wife" 

MY  HUSBAND'S  OTHER  WIFE," 
third  of  the  series  of  J.  Stuart 
Blackton's  features  distributed 
by  Pathe,  is  promised  a  popular  recep- 
tion from  exhibitors  judging  from  the 
unusual  number  of  advance  bookings 
on  the  picture,  which  is  scheduled  for 
release  January  4. 

Dealing  with  a  topic  of  universal  in- 
terest, "My  Husband's  Other  Wife"  is 
hooking  equally  well  in  all  sections  of 
the  country.  In  New  York,  Marcus 
Loew  will  stage  this  drama  of  the 
modern  stage  in  his  principal  metropoli- 
tan theatres,  while  William  Fox  has 
also  listed  the  attraction  among  his 
early  1920  screen  headliners. 

The  entire  New  York  circuit  of  the 
M.  &  S.  Hopkinson  Company  will  play 
the  picture,  the  theatres  listed  being 
the  Odeon,  New  Law,  Palace  and  the 
M.  &  S.  Delancy 

Loew's  Garrick  in  St.  Louis  has  billed 
the  Blackton  ofifering,  which  succeeds 
"The  Moonshine  Trail"  and  "Dawn" 
among  the  Blackton-Pathe  features,  for 
its  big  January  attraction.  Other  first 
run  houses  which  thus  far  have  booked 
"My  Husband's  Other  Wife,"  are; 
Princess,  San  Antonio;  Regent,  New- 
Castle,  Pa.;  American,  Pottsville;  Pal- 
ace, New  Orleans;  Jewel,  Beaumont; 
Cozy,  Topeka  ;  Rex,  Ottumwa. 


tion  releases  from  every  angle,  is  in  Los 
Angeles  at  the  Garson  Studios,  Inc., 
watching  the  progress  of  Clara  Kimball 
Young's  second  Equity  production  "The 
Forbidden  Woman,"  by  Lenore  J.  Coffee, 
a  former  Los  Angeles  newspaper  woman. 

Mr.  Somborn  is  highly  enthusiastic 
in  his  praise  of  results  obtained  by  Pro- 
ducer Harry  Garson  and  his  technical 
staff.  In  a  letter  received  at  the  Equity 
offices,  Aeolian  Hall,  New  York,  Mr. 
Somborn  states:  "I  consider  that  in 
scenic  equipment,  costuming,  cast,  and 
in  all  that  goes  to  make  a  great  screen 
production,  as  well  as  its  wonderful 
story,  'The  Forbidden  Woman'  will  be 
the  banner  attraction  of  the  new  year. 
Sets  An  Outstanding  Feature. 

"In  'The  Forbidden  Woman'  one  of 
the  most  striking  features  are  the  sets. 
One  of  these  sets  shows  the  living  room 
of  the  American,  Malcolm  Kent,  who  is 
the  leading  male  role,  portrayed  by  Con- 
way Tearle.  It  is  a  wonderful  roomj 
half  library  and  half  living  room,  dec- 
orated with  his  trophies  as  a  big  game 
hunter  and  mementos  of  his  many 
athletic  successes.  One  end  of  this  great 
apartment  is  occupied  by  a  practical 
cobble  stone  fireplace,  while  the  entire 
room  including  every  foot  of  the  wall 
space  and  ceiling  is  paneled  with  the 
beautiful  Circassian  walnut.  The  tech- 
nical department  estimated  the  value  of 
the  wood  alone  used  in  this  set  at  nearly 
three  thousand  dollars." 

Mr.  Somborn  also  comments  on  the 
perfection  of  details,  one  of  which  is 
the  practical  hardwood  floor.  Up  to  this 
time  hardwood  floors  have  always  been 
represented  in  motion  picture  produc- 
tions by  a  paper  finish  over  cardboard. 


102 


THE  MOVING   PICTURE  WORLD 


January  3,  1920 


Thirty-two  Paramount  Theatres 

Planned  for  Canada  Before  1921 


DUKIXG  a  recent  visit  in  Ottawa, 
N.  L.  Natlianson  of  Toronto,  man- 
aging director  of  Paramount 
Theatres,  Ltd,  Regal  Films,  Ltd.,  and 
subsidiary  companies,  announced  that 
interests  which  he  represc-nts  would 
have  thirty-two  substantial  moving  pic- 
ture theatres  in  operation  throughout 
Canada  before  the  end  of  \9l\. 

The  Paramount  Theatres  Company 
had  abandoneil  the  idea  of  accjuiring 
smaller  theatres  and  would  add  to  its 
already  formidable  list  of  large  houses 
in  the  Dominion.  The  company  had 
undertaken  to  build  a  considerable 
number  ot  iitw  theatres,  but  little  of 
the  monev  required  was  being  secured 
in  outside  circles.  The  Paramount 
Theatre  interests  were  doing  their  own 
financing  and  there  was  no  issue  ot 
stock  to  the  general  public. 

Mr.  Nathanson  announced  that  hi.^ 
company  was  build'iig  elaborate  thea- 
tres at  Toronto,  Hamilton.  Winnipeg. 
Vancouver  and  other  cities.  He  inti- 
mated that  the  company  had  under  con- 
sideration a  plan  to  build  a  large  thea- 
tre at  Montreal  where  the  company  al- 
ready controls  the  huge  and  handsome 
St.  Denis  Theatre,  one  of  the  very 
largest  combination  theatres  in  the 
country. 

Robson  Succeeds  Elliott. 

Director  Xathaii.son  has  recently 
made  several  trips  ta  the  Canadian 
West  to  arrange  various  details  in  con- 
nection with  the  construction  of  the 
theatres  in  Winnipeg  and  Vancouver. 
.■\t  Winnipeg,  the  city  council  recently 
granted  the  company  permission  to 
build  a  large  theatre  with  a  lobby  twen- 
ty-two feet  wide  and  300  feet  long. 

While  in  Ottawa  Mr.  Nathanson  con- 
ferred with  Manager  Harry  .Pomerov. 
of  the  .Strand  Theatre,  which  is  one 
of  the  units  of  the  Paramount  .string, 
regarding  operation   delaiK.     It   is  the 


iiitemioii  to  add  to  the  seating  capacity 
of  the  Ottawa  Strand  because  of  the 
increased  patronage. 

.Annouiuement  has  been  made  that 
Clarence  Robson,  manager  of  the  Strand 
Iheatre,  Toronto,  would  succeed  Will 
M.  Elliott  as  manager  of  the  Regent 
Iheatre,  Toronto,  and  that  Mr.  Robson 
will  direct  the  destinies  of  both  the  Re- 
gent and  Strand.  Mr.  Elliott  left 
Toronto  on  December  15  to  become 
manager  of  the  new  .Mien  Theatre  at 
Winnipeg.  Incidentally,  the  opening  of 
the  new  .•\llen  house  at  Winnipeg  was 
postponed     from    Christmas    to  New 

ear's  Day  because  of  labor  delays. 

Paramount  Rivals  Allen  Interests. 

The  Paramount  Theatres  company  is 
rapidly  reaching  the  point  wnere  it 
rivals  the  famous  .-Mien  Theatre  chain 
in  Canada.  Messrs.  Jule  and  J.  J.  Allen 
announced  several  weeks  ago  that  they 
have  fifty-five  moving  picture  theatres 
in  operation,  in  construction  or  in 
project.  The  various  Allen  theatre  co:n- 
panies  have  offered  blocks  of  stock  to 
the  public  whereas  the  Nathanson  group 
has  organized  practically  closed  cor- 
porations. It  is  the  intention  to  pre- 
sent Pantages  vaudeville  in  addition  to 
pictures  at  a  number  of  the  large  thea- 
tres which  are  being  built  for  Para- 
mount Theatres. 


Quaint  Cottage  Setting  in  Metro  Play. 

.\  (luaint,  old-fashioned  cottage  near 
the  Orange  County  I'^arm  at  Downey, 
Cal.,  has  for  the  last  few  days  been  the 
setting  for  scenes  of  "Old  Lady  31,"  the 
stage  play  which   Metro  is  producing. 

The  scenes  show  Angie,  played  by 
Kmnia  Dunn,  and  her  venerable  husband 
(Henry  Harmon)  as  ihey  leave  the 
dwelling  that  has  housed  them  for  many 
happy  years,  and  trudge  away  to  the 
Old  Ladies'  Home,  where  they  expect  to 
part  forever. 


Larson  Gets  "Lightning  Bryco." 

T.  E.  Larson,  of  the  T.  E.  Larson  At- 
tractions Company,  Tulsa,  Okla.,  has 
bought  "Lightning  Bryce"  for  the  Texas, 
0<lahoma  and  Arkansas  territory  and 
will  release  this  serial  at  once. 

T.  E.  Larson's  Attractions  Company 
has  been  very  successful  in  the  Okla- 
homa and  Arkansas  territory.  Mr.  Lar- 
son is  a  young  man,  full  of  energy.  Ex- 
hibitors have  confidence  in  him  and  the 
firm  he  represents  and  the  business  is 
growing  rapidly. 


Brady  and  Warwick  Features 
Are  Reissued  by  World  Film 

TAKING  a  leaf  out  of  the  book  of 
theatrical  managers  who  oftimes 
find  it  profitable  to  play  a  return 
date  with  their  attractions,  the  World 
Film  Corporation  has  reissued  the  most 
prominent  of  the  successes  achieved  by 
Alice  Brady  and  Robert  Warwick  while 
w-ith  World  Pictures. 

New  prints  have  been  made  and  new 
advertising  material  provided  so  that 
the  exhibitors  who  book  these  features 
will  have  all  the  advantages  that  go 
with  the  latest  productions.  The  Alice 
Brady  features  ready  and  now  being 
boo'<cd  are  "The  Trap,"  "Woman 
.■\lone"  and  "Maternity."  Among  the 
Robert  Warwic'<  features  is  the  picturi- 
zation  of  "The  Man  of  the  Hour,"  which 
was  one  of  the  biggest  dramatic  suc- 
cesses produced  in  a  decade.  The  profits 
of  this  play  during  its  run,  covering 
many  years,  approached  the  million- 
dollar  mark.  As  a  picture  it  was  one 
of  the  biggest  box-office  hits  of  its  time. 
Other  Warwick  features  included  in  this 
list  are  "Stolen  Voice"  and  "Friday,  the 
13th." 

The  distribution  for  the  City  of  New 
York  and  New  York  State  and  northern 
New  Jersey  is  being  handled  by  the 
Masterpiece  Film  Distributing  Company, 
of  1230  West  Forty-sixth  street.  New 
York.  E.  D.  Burge,  the  president  and 
general  manager  of  the  company,  re- 
ports that  although  exhibitors  have  had 
only  a  week's  notice  of  these  reissues, 
their  interest  is  so  great  that  the  aver- 
age daily  business  being  done  exceeds 
$1,500. 

Among  the  important  theatres  that 
have  so  far  contracted  for  the  reissue 
of  the  Alice  Brady  and  Robert  War- 
wick features  made  by  the  World  Film 
Corporation  are  the  Fox  Circuit,  Sydney' 
Cohn  theatres,  Joseph  Stern's  six  .  the- 
atres in  New  Jersey,  the  Balladino  Cir- 
cuit. New  York,  and  the  Brandt  houses 
in  Brooklyn,  which  include  the  Marcy 
Theatre  and  the  Classique.  Other 
Brooklyn  houses  that  will  run  these  fea- 
tures are  the  Regent  and  Crystal  Palace. 


"I  Know  the  Egg  Is  Concealed  Here!" 

A  perfectly  fictitious  remark  made  here  in  a  serious  moment  from  Realarfs 
"Soldiers  of  Fortune." 


Selznick   Buys   Magazine  Story. 

In  his  search  for  screen  material  for 
the  Selznick  stars,  Myron  Selznick 
reads  many  hundreds  of  stories,  but 
only  once  in  a  while  does  he  come 
across  one  over  which  he  enthuses  on 
first  sight. 

Such  a  story  was  found  recently  by 
Mr.  Selznick  in  Smith's  Magazine  in 
which  appeared  "The  Alibi."  He  was  so 
impressed  with  the  quality  of  the  story 
that  he  showed  it  to  Eugene  Walter, 
one  of  America's  leading  playwrights. 

The  story  was  bought  and  Mr.  Walter 
at  once  started  at  work  turning  it  into 
screen  form. 


January  3,  1920 


THE    MOVING    PICTURE  WORLD 


103 


All  Rochester  T urned  Out  to  See 

"Better  Films'*  and  Saw  Nothing  New 


Pathe  Review  Shows  Reptile  Captured. 

In  Pathe  Review  No.  32,  released 
January  4,  is  shown  in  a  most  enter- 
taining fashion,  "Getting  a  Line  on  Mr. 
Alexander  Alligator,"  which  suggests 
somewhat  the  angling  of  a  fisherman, 
the  fish  in  this  instance  being  the  wil\ 
alligator.  Dr.  Ditmars  shows  how  the 
scaly  reptile  is  captured  and  brouglit 
from  his  happy  home  in  the  Florida 
Everglades  to  his  present  artificial 
mud-hole  in  the  New  York  Zoological 
Park. 


To  Publish  Press  Book 

on  All  Special  Pictures 

THE  twenty-page  illustrated  press 
advertising  and  campaign  book 
which  was  distributed  by  Robert- 
son-Cole with  the  release  of  "The  Tong 
Man,"  the  latest  Sessue  HayaWawa  pro- 
duction, met  with  such  a  decided  success 
that  hereafter  Robertson-Cole  will  pub- 
lish a  similar  booklet  on  all  superior 
pictures  and  a  book  of  even  more  detail 
and  elaborateness  for  all  special  produc- 
tions. 

The  front  cover  of  the  latest  addition 
to  the  campaign  and  exploitation  possi- 
bilities of  all  Robertson-Cole  produc- 
tions will  be  a  design  of  one  of  the  high 
spots  in  the  production.  This  cover  is 
so  designed  that  it  can  be  used  for  a 
cut-out  lobby  display. 

Page  two  will  be  devoted  to  the  mu- 
sical settings.  The  fictionization  of  the 
story  in  such  form  so  that  the  exhibitor 
at  a  glance  will  realize  just  what  the 
picture  is,  will  be  on  page  three.  The 
synopsis  is  so  written  so  that  it  may  be 
cut  for  program  purposes. 

On  page  four  there  will  be  a  variety 
of  stories  of  the  productions  and  the 
players  who  have  the  principal  parts,  in- 
cluding a  thumb-nail  cut  of  the  star. 
The  following  page  is  similarly  filled,  as 
an  additional  suggestion  carries  catch 
lines  for  advertising  features. 

Advertising  aids,  including  the  descrip- 
tion of  all  advertising  accessories,  are 
printed  on  page  six.  General  press  no- 
tices, reviews  of  the  production,  opening 
day  notices  and  advance  stories  of  the 
feature  are  to  be  featured  on  the  suc- 
ceeding pages. 

The  remaining  pages  are  taken  up 
with  exploitation  possibilities  and  hints 
for  the  exhibitor.  These  pages  are  il- 
lustrated. 

The  back  cover  is  taken  up  with  a 
reproduction  of  the  twenty-four  sheet, 
together  with  a  list  of  other  feature  re- 
leases starring  the  same  player  who  is 
seen  in  the  production  by  the  book. 


Aero  Squadron  at  Pathe's  Disposal. 

An  entire  aero  squadron,  composed  of 
some  of  the  fleetest  and  biggest  ma- 
chines in  the  United  States,  was  placed 
by  General  Menoker,  commander  of  the 
U.  S.  Air  Service,  at  the  disposal  of  the 
Pathe  News  for  the  photographing  of 
some  of  the  most  remarkable  scenes 
ever  taken  in  the  air.  The  Pathe  News 
has  already  issued  two  of  the  series  of 
pictures  taken  at  Boiling  Field  in  the 
course  of  five  days  of  air  exploits  there, 
in  which  some  of  the  United  States 
army's  most  noted  flyers  participated. 

Within  the  next  couple  of  weeks,  the 
third  of  the  series  will  appear  in  the 
Pathe  News. 


WHEN  a  Better  l-'ilms  Committee 
announces  to  tlie  puljlic  that  it 
is  about  to  show  "Better  Films," 
it  is  to  be  expected  that  the  public  will 
come  to  look  upon  the  motion  picture 
theatre  with  a  sense  of  suspicion.  That 
has  been  the  situation  in  Rochester. 
The  exhibitor  said  nothing,  because 
there  was  nothing  for  him  to  say.  If 
he  said  that  his  hlms  were  of  the  bet- 
ter kind  it  would  not  ring  true,  because 
if  such  was  the  case  why  the  need  of 
an  alleged  public  spirited  body  to  agi- 
tate for  "Better  Films."  So  the  Roches- 
ter exhibitor  sighed  and  waited. 

Then  came  the  day  of  the  connnittee's 
first  exhibition.  True,  the  show  was 
fair,  but  the  people  knew  right  off  the 
reel  that  "Better  Films"  was  the  kind 
that  they  had  been  accustomed  to  all 
along.  "Better  Films,"  so  labeled,  are 
the  common,  ordinary,  garden  variety 
of  films  which  are  shown  every  day  of 
the  week  in  all  of  the  theatres  of 
Rochester  and  presumably  throughout 
the  rest  of  the  country. 

Promises  A-Plenty. 

The  Better  Films  Committee  had  an- 
nounced that  it  would  exhibit  model 
programs  that  would  contain  the  high- 
est quality  of  entertainment  which 
might  be  found.  It  was  said  that  the 
committee  in  its  superior  knowledge  of 
the  subject  was  able  to  properly  select 
aniusetnent  for  father  and  mother,  the 
girl  in  her  'teens  and  little  Willy  of 
the  kindergarten  class;  in  fact  this  com- 
mittee would  establish  new  standards 
of  the  acme  of  motion  picture  enter- 
tain ment. 

Speaking  of  the  work  of  the  commit- 
tee one  exhibitor  has  this  to  say: 
"The  members  of  the  committee  are 
a  very  estimable  group  of  people.  The 
chairman  is  the  rabbi  of  a  synagogue 
and  there  are  ministers  and  other  nice 
folks  on  the  committee.     But  none  of 


them  have  ever  run  a  theatre.  Neither 
have  they  worked  in  a  theatre.  There- 
fore it  should  be  conceded  that  they 
know  nothing  of  the  theatre  business. 
But  they  have  theories  about  how  the 
motion  picture  theatre  ought  to  be  con- 
ducted. 

The  Exhibitor  Is  Practical. 

"As  model  programs,  their  exhibitions 
only  serve  to  prove  that  the  exhibitor, 
older  and  wiser  in  the  game,  knows 
more  about  better  films  than  any  mem- 
ber of  the  committee.  Moreover,  the 
exhibitor  is  practical;  his  theories  must 
be  carefully  tried  out  before  they  are 
hurled  at  the  audience,  otherwise  they 
may  disturb  the  line  at  the  box  office. 
There  are  no  salacious,  lewd  or  indecent 
pictures  shown  here.  The  censor  would 
not  permit  them  and  the  public  would 
not  stand  for  such  films. 

"It  seems  to  me  that  a  Better  Film 
Committee  should  be  composed  of  ex- 
hibitors, producers  and  trade  paper  edi- 
tors, men  who  are,  as  a  part  of  their 
every  day  life  and  a  means  of  earning 
theii  daily  Ijread,  vitally  and  sincerely 
interested  in  improving  the  standards 
of  the  screen.  The  members  of  our 
Better  Films  Committee,  with  all  due 
respect  to  them,  would  do  more  service 
to  tiie  community  by  confining  their  ef- 
forts to  subjects  with  which  they  are 
familiar." 


May  Allison  on  Vacation. 

May  Allison  is  enjoying  a  short  rest 
after  having  completed  her  Metro- 
Screen  Classic  version  of  "The  Walk- 
Offs."  This  satire  from  the  pens  of 
l-'rederic  and  Fanny  Hatton  was  eleven 
weeks  in  filining. 

In  the  supporting  cast  are  P-mory 
Johnson,  Darrell  Foss,  Joseph  Kilgour, 
Kathleen  Karrigan,  Claire  Du  Brey, 
Yvonne  Pavis,  Effie  Conley  and  Richard 
.Morris.    Herbert  Blache  directed. 


THE    MOVING    PICTURE  WORLD 


January  3,  1920 


Robertson-Cole  Cleans  Up  As  Utica 

Lifts  Ban  on  Sunday  Picture  Shows 


"Curses!  I  Love  You!" 

Says  our  hero  Bill  Russell  to  Mary  Thur- 
man  In  American's  "The  Valley 
o(  Tomorrow." 


Telautograph  Is  Seen  in 
Novel  Louise  Glaum  Film 

PROMIXEXT  Hinoiig  tht  many  novel 
situations  and  photographic  achieve- 
ments that  stamp  J.  Parker  Read, 
Jr.'s,  new  Louise  Glaum  production, 
"The  Lone  Wolf's  Daughter,"  as  dis- 
tinctly different  from  the  usual  run  of 
photodramas,  is  the  use  of  a  telauto- 
graph, an  instrument  for  the  reproduc- 
tion of  messages  by  telegraph,  employed 
heretofore  only  in  railway  stations  and 
banks. 

The  telautograph  plays  an  important 
part  in  the  Louis  Joseph  Vance  story 
^and  the  novelist  worked  for  several 
days  with  the  producer  to  make  perfect 
its  operation  in  "The  Lone  Wolf's 
Daughter,"  a  W.  W.  Hodkinson  release, 
combining  the  characters  of  "The  Lone 
Wolf"  and  "False  Faces."  Mr.  Vance 
also  lent  a  helping  hand  in  perfecting 
the  code  used  on  the  contrivance  in 
Chinese  script,  two  telautographs  being 
employed  in  the  luxurious  home  of  the 
leader  of  a  desperate  band  of  London 
criminals  and  iii  a  Limehouse  den 
where  the  plunderers  hold  council. 

The  use  of  the  instruments  permits 
the  underworld  band  to  continue  its 
daily  killings  and  robberies  with  im- 
punity. It  remains  for  Louise  Glaum  as 
Sonia  to  succeed  where  the  sleuths 
have  failed.  Held  captive  by  a  bandit, 
Sonia's  curiosity  is  aroused  by  his  fre- 
quent maneuverings  at  a  secret  cabinet. 
She  discovers  the  "open  sesame"  to  the 
cabinet  and  pulls  a  sheet  of  paper  from 
the  instrument  hidden  there.  A  Chi- 
nese maid  deciphers  the  message  and 
Sonia  turns  it  over  to  the  sleuths,  who 
rounds  up  the  bandits  after  a  thrilling 
gun  fight. 


L'Estrange  Transferred  to  Fort  Lee. 

Dick  L'Estrange,  one  of  the  best 
known  figures  in  the  picture  studios  of 
this  country,  has  been  transferred  from 
the  Selznick  Bronx  studio  to  the  Selz- 
nick  studio  at  Fort  Lee.  He  is  the  cast- 
ing director  who  came  from  the  West 
Coast  last  August  to  join  the  Selznick 
forces  in  the  East. 


UnCA,  N.  Y.,  throughout  the  main 
downtown  section,  was  a  unit  in 
the  showing  of  Robertson-Cole 
pictures  on  a  recent  Sunday  when  the 
ban  on  Sunday  pictures  was  lifted,  due 
to  the  foresight  and  enterprise  of  C.  A. 
Saunders,  a  salesman  with  headquarters 
in  the  Roberston-Cole  Albany,  X.  Y., 
exchange. 

Saunders  had  gone  around  with  his 
ear  to  the  ground  and  had  learned  that 
the  question  of  lifting  the  Sunday  ban 
on  motion  pictures  was  to  come  up  at  a 
meeting  of  the  city  council  and  further- 
more that  the  city  fathers  were  to  act 
favorably.  He  knew  all  the  theatre 
managers  were  to  be  there,  waiting  for 
the  verdict.  His  "dope"  went  over  as 
he  had  planned.  A  moment  after  the 
decision  Saunders  button-holed  one 
after  another  of  the  local  managers  and 
signed  them  up  for  Robertson-Cole  pic- 
tures for  the  opening  day.  As  the  time 
was  short  and  the  offerings  very  allur- 
ing, each  of  the  managers  of  the  four 
main  houses  in  Utica  signed  up  for  a 
picture. 

A  Unit  for  Robertson-Cole. 

So  the  picture  fans  who  turned  out  in 
large  numbers  on  that  first  Sunday 
found  the  whole  town — so  far  as  its 
leading  houses  were  concerned — to  be  a 
unit  for  Roberston-Cole.  The  Colonial 
Theatre  played  Sessue  Hayakawa  in 
"The  Gray  Horizon,"  the  Majestic  The- 
atre played  "Poor  Relations,"  the  De 
Luxe  Theatre,  "Better  Times"  and  the 
Alhambra  Theatre,  "The  Other  Half." 
All  these  last  three  pictures  star  ZaSu 
Pitts,  the  little  serio-comic  star,  who  is 
being  managed  by  Robertson-Cole,  and 
who  shortly  is  to  be  seen  in  "Seeing  It 
Through,"  a  new  Brentwood  picture. 

In  another  quarter,  Robertson-Cole 
recently  scored  a  strong  hit.  This  was 
at  the  opening  of  the  New  Palace  The- 
atre, Cincinnati.  "A  Fugitive  From 
Matrimony,"  with  H.  B.  Warner  as  star, 
was  booked  and  a  capacity  crowd  was 
highly  pleased. 


Greyhull  Venison  Appeals 
to  "Flying  A"  Lieutenant 

CA.  STIMSON,  general  sales  man- 
ager of  the  American  Film  Com- 
•  pany,  who  is  engineering  a  unique 
booking  campaign  on  the  "Flying  A  Spe- 
cials," was  brought  to  a  halt  in  the 
midst  of  strenuous  business  by  a  demand 
from  E.  P.  Briggs,  a  company  represen- 
tative, that  Greyhull,  Wyo.,  be  marked 
for  the  next  sales  conference. 

Greyhull  looked  good  to  Briggs.  En- 
closing a  photo  of  a  gay  exhibitors'  ban- 
quet at  the  "swell"  hotel  of  the  town,  he 
gives  the  strong  points  in  favor  of  his 
choice:  "Greyhull  is  one  of  the  wild  and 
woolly  towns  in  Wyoming  with  the  real 
western  atmosphere,  where  the  boys 
wear  high-heeled  boots  and  broad- 
brimmed  hats.  Crap  games  are  numer- 
ous with  these  native  'Six-Feet  Fours.' 
The  food  is  great  and  we  have  plenty  of 
elk  and  venison." 

No  doubt  Greyhull  did  look  good  to 
Briggs.  He  had  not  forgotten  Moor- 
croft,  from  which  burg  he  wrote:  "This 
is  the  first  town  where  I  have  missed 
getting  a  contract  since  I  left  the  office 


over  a  week  ago."  There  was  good  rea- 
son why:  "The  exhibitor  there  had  dis- 
mantled his  theatre  and  turned  it  into 

a  feed  store." 


Morey  Recovering  from  Cold. 

Harry  T.  Morey  caught  a  severe  cold 
in  his  right  eye  while  taking  scenes  for 
"Detective  Jim"  at  a  lime  kiln  near 
Philadelphia  a  week  ago  and  it  developed 
into  a  bad  case  of  conjunctivitis.  The 
attack  has  been  so  severe  that  Mr. 
Morey  has  had  to  abandon  work  on  the 
feature  for  the  present. 


Harold  Titus,  Fox  Author, 
Began  Writing  Sioux  Tales 

HAD  it  not  been  for  a  physical 
breakdown  due  to  overwork  in 
college,  Harold  Titus  probably 
would  not  have  developed  into  one  of 
the  best  writers  of  western  stories  to- 
day. The  screen  rights  for  two  of  his 
stories  have  been  purchased  by  William 
Fox,  president  of  Fox  Film  Corporation. 
One  of  them  is  "The  Last  Straw,"  in 
which  Buck  Jones,  a  new  senation  of 
the  screen,  will  appear  as  star,  and  the 
other  is  "Shod  With  Fire,"  adapted  from 
"Bruce  of  Circle  A"  with  William  Rus- 
sell as  star. 

Mr.  Titus  was  born  in  Traverse  City, 
Mich.  Of  his  early  life  he  recently 
wrote  the  following,  which  gives  a  good 
insight  into  his  eternal  sense  of  humor: 
"I  began  my  literary  career  in 
Traverse  City  at  the  age  of  7  years 
with  a  series  of  novels  dealing  with  the 
subjugation  of  the  Sioux.  These  novels 
were  regular,  with  chapters  and  every- 
thing, and  when  they  came  back  from 
the  editor  of  a  Sunday  school  paper  I 
grew  bitter  and  cynical." 

His  ambition  to  be  a  "literary  chap" 
never  left  him.  At  the  age  of  IS  he 
became  proof-reader  for  a  local  after- 
noon paper.  He  attended  the  Univer- 
sity of  Michigan  and  then  prospected, 
explored  and  wrote  fiction. 

"My  job,  of  course,  is  manufacturing 
fiction,"  he  says,  "but  I  have  various 
duties.  From  the  first  day  of  May  until 
September  I  have  to  fish  for  trout. 
From  the  middle  of  September  until 
the  freeze-up  the  ducks  compel  a  major 
share  of  my  attention.  Then  there  are 
iceboats  and  fishing  shanties  and  other 
essential  occupations.  Also,  I'm  part 
owner  of  a  fruit  farm.  Occasionally 
there  is  a  war  which  I  attend." 


Rivoli  Rebooks  Prizma  Film. 

As  another  indication  of  the  way  Priz- 
ma  Pictures  are  taking  hold  of  exhib- 
itors throughout  the  country,  the  man- 
agement of  the  Rivoli  Theatre,  New 
York  City,  is  playing  a  return  engage- 
ment of  "Memories"  during  Christmas 
week.  The  Euclid,  of  Cleveland,  has  also 
booked  "Gowns  Venus  Would  Envy"  for 
three  solid  weeks. 

Prizma  Master  Pictures  in  colors  are 
being  distributed  by  the  Republic  Dis- 
tributing Corporation,  and  the  single 
reels  mentioned  are  only  a  part  of  the 
regular  program,  which  is  finding  such 
favor  with  wide-awake  managers  that 
the  for  bookings  demand  is  increasing 
daily. 


January  3,  1920 


THE    MOVING    PICTURE  WORLD 


Joe  Ryan  and  Jean  Paige  Will  Be 

Co-Starred  in  New  Vitagraph  Serial 


Pathe  Posters  Tell  a  Story. 

That  the  Pathe  Exchange  intends  to 
maintain  the  high  standard  in  products 
from  its  art  department  is  manifest  in 
the  24-sheet  for  the  Jesse  D.  Hamp- 
ton production,  "The  Prince  and  Betty," 
starring  William  Desmond  and  Mary 
Thurman.  The  poster  is  not  only  an 
attractive  advertisement  but  has  all  the 
beauty  and  coloring  of  a  painting. 

Pathe  does  not  believe  in  the  old  style 
circus  "scare  heads"  but  endeavors  to 
put  out  a  real  work  of  art  which  will 
not  only  be  pleasing  to  the  eye  in  mat- 
ter of  taste  of  coloring  but  will  also 
tell  a  story  and  impress  upon  the  be- 
holder the  theme,  or  nature  of  the  pro- 
duction. 


Every  Picture  a  Special 

Is  the  Goldwyn  Policy 

RECOGNIZING  that  every  picture 
must  stand  on  its  own  merits,  no 
matter  what  the  prestige  of  the 
company  distributing  it,  Goldwyn  Pic- 
tures Corporation  has  determined  to 
make  each  release  of  the  coming  year 
a  genuine  special.  This  means,  accord- 
ing to  a  Goldwyn  statement,  that  every- 
one connected  with  the  producing  force, 
from  the  director  to  the  player  in  the 
least  conspicuous  role,  will  be  impressed 
with  the  necessity  of  turning  out  pic- 
tures of  the  highest  quality  and  not 
the  product  of  a  machine-like  system. 

The  lesson  of  the  past  year,  as  inter- 
preted by  Goldwyn  officials,  is  that  the 
greatest  photoplays  have  been  the  re- 
sult of  individual  effort  unchecked  by 
time  restrictions  and  the  limitations 
necessarily  imposed  on  a  director  who  is 
working  to  keep  pace  with  a  rigid  re- 
lease schedule.  Step  by  step,  the  or- 
ganization built  by  Goldwyn  has  been 
developed  in  a  way  to  make  possible 
the  dream  of  a  producer  who  has  per- 
fect motion  pictures  as  his  aim  and 
knows  that  they  cannot  result  from  fac- 
tory methods. 

Goldwyn's  spectacles  of  recent 
months,  Geraldine  Farrar  in  "The 
World  and  Its  Woman"  and  "Flame  of 
the  Desert,"  were  placed  unreservedly 
in  the  hands  of  Reginald  Parker,  who 
worked  in  his  own  manner,  with  the 
resources  of  the  Culver  City  studios  at 
his  disposal.  Other  productions,  even 
when  they  did  not  require  scenes  of 
such  magnificence  and  hundreds  of  ex- 
tras, have  been  treated  with  the  same 
care. 

With  the  added  facilities  consequent 
upon  the  establishment  of  a  producing 
force  in  the  East  it  has  become  pos- 
sible for  Goldwyn  to  handle  more  pic- 
tures than  ever  without  the  studio  space 
being  crowded,  but  the  production 
schedule  will  not  be  increased.  The 
producing  policy  is  to  treat  each  pic- 
ture as  though  it  were  the  only  one 
being  made  by  the  organization. 


Anita  Stewart  Latest  Is  Not  a  Sex  Play. 

"The  Sins  of  the  Mothers,"  the  Anita 
Stewart  feature,  which  will  be  released 
by  Vitagraph  before  the  close  of  the 
year,  has  not  the  remotest  relation  to 
sex  plays.  Even  the  inevitable  sex  tri- 
angle is  absent.  It  deals  rather  with 
the  evils  and  dangers  of  gambling  in  all 
its  forms,  and  seeks  to  show  that  the 
passion  for  this  form  of  mental  excite- 
ment may,  and  does  frequently  come 
from  pre-natal  influence — that  it  is  more 
or  less  hereditary.  This  gives  rise  to 
the  title.  Ralph  Ince  directed  the  pic- 
ture. 


A.LBERT  E.  SMITH,  president  of 
Vitagraph,  has  returned  from  a 
visit  to  the  West  Coast  studio  at 
Hollywood,  with  the  interesting  an- 
nouncement that  Joe  Ryan  and  Jean 
Paige  will  be  co-starred  in  the  next 
Vitagraph  serial,  following  Antonio 
Moreno's  serial,  "The  Invisible  Hand," 
which  is  nearing  release  date.  Joe  Ry- 
an, has  appeared  in  a  number  of  Vita- 
graph serials,  and  Miss  Paige  has  been 
leading  woman  in  big  feature  produc- 
'tions  at  Vitagraph's  Brooklyn  studio. 

The  new  serial,  with  the  Joe  Ryan — 
Jean  Paige  has  been  leading  woman 
in  big  feature  productions  at  Vitagraph's 
Brooklyn  studio. 

The  new  serial,  with  the  Joe  Ryan- 
Jean  Paige  combination  starring,  will  be 
made  under  the  tentative  title  of 
"Moods  of  Evil."  It  was  written  by  Al- 
bert E.  Smith  and  Cyrus  Townsend 
Brady.  The  scenario  was  made  b}' 
Graham  Baker.  , 

Joe  Ryan  will  have  an  entirely  new 
type  of  role  in  the  new  serial — a  dual 
personality  role.  One  characterization 
gives  him  the  opporutnity  to  appear  as 
a  "bad  man,"  a  part  so  closely  asso- 
ciated with  his  previous  screen  activi- 
ties, and  the  other  part  will  be  a  most 
sympathetic  straight  part.  Both  parts, 
it  is  said,  will  afford  him  an  opportunity 
to  do  much  of  his  Cossack-like  riding. 

Jean  Paige  is  exceptionally  well  quali- 
fied for  serial  work.  She  will  be  seen 
as  Madeline  Stanton,  the  only  child  of 
a  wealthy  father,  who  becomes  mixed 
up  in  the  machinations  of  the  band 
which  Joe  Ryan — in  his  "bad  man"  char- 
acterization— is  the  head.  Miss  Page's 
entire  career  before  the  camera  has 
been  spent  with  Vitagraph. 

The  launching  of  a  new  serial  with 
new  stars  and  a  complete  new  organi- 
zation, including  directors,  cameramen 
and  supporting  company,  is  further  evi- 
dence of  Mr.  Smith's  faith  in  the  popu- 
lar liking  for  this  particular  form  of 
entertainment.  He  has  always  been  a 
firm  believer  in  the  serial. 


Making  Scenes  on  Shipboard. 

Some  of  the  most  striking  scenes  in 
the  new  Gibraltar  pictures  melodrama, 
"Cynthia  of  the  Minute,"  starring  Leah 
Baird,  are  being  filmed  on  board  the 
interned  German  liner  Kron  Prinz  Fred- 
eric Wilhelm,  which  was  placed  with 
the  Prinz  Eitel  Frederick,  renamed  the 
De  Kalb,  and  the  Grosser  Kurferst,  in 
American  hands  for  troop  repatriation 
after  the  armistice  was  signed  between 
Germany  and  the  Allies. 

Leah  Baird  and  her  company  of 
players  have  been  practically  living 
aboard  the  big  liner  for  a  week  past,  and 
several  of  the  principal  cabins  as  well 
as  part  of  the  saloon  deck  have  been 
fitted  with  a  lighting  system  for  the 
uses  of  the  company. 


Vitagraph   to   Produce   "Who's  Who?" 

Vitagraph  is  about  to  begin  the  pro- 
duction of  "Who's  Who?"  a  screen  ver- 
sion of  the  farce  by  the  late  Richard 
Harding  Davis,  in  which  William  Col- 
lier starred  in  New  York  during  the  sea- 
sons of  1913-14  and  later  toured  through- 
out the  country.  The  play  was  not  an 
adaptation  from  one  of  Mr.  Davis'  num- 
erable novels,  but  was  writen  especially 


for  the  stage.  It  met  with  instant  suc- 
cess and  following  closely  on  Mr.  Col- 
lier's appearance  in  "On  the  Quiet"  and 
"Caught  in  the  Rain,"  did  much  to  stamp 
him  as  one  of  the  leading  comedians  in 
the  country.  The  star  and  cast  for 
"Who's  Who?"  have  not  yet  been  an- 
nounced. 


Select  Title  for  Next  Thomas  Film. 

"Footlights  and  Shadows"  is  the  new 
title  selected  for  the  fifth  Olive  Thomas 
production  for  Selznick.  This  title  is 
more  descriptive  and  appropriate  than 
the  original  one  which  was  "Out  of  the 
Night."  The  new  title  is  also  expected 
to  have  a  greater  box-office  drawing 
power. 

Famous  Players  Names  Its 
First  British  Production 

THE  first  production  of  Famous 
Players-Lasky  British  Producers, 
Ltd.,  will  be  Marie  Corelli's  "The 
Sorrow  of  Satan,"  and  it  will  be  di- 
rected by  Hugh  Ford.  This  dual  an- 
nouncement was  made  recently  at  the 
office  of  the  Famous  Players-Lasky 
Corporation,  where  it  was  also  stated 
that  Mr.  Ford  would  leave  for  London 
some  time  next  month,  starting  work 
about  the  first  of  February. 

The  production  will  be  filmed  at  the 
new  London  studio  of  the  British  com- 
pany with  the  exception  of  certain 
scenes  which  will  be  made  in  the  South 
of  France.  No  announcement  of  the 
players  who  will  be  seen  in  the  pro- 
duction is  made  further  than  that  the 
entire  cast  will  be  English.  No  ex- 
pense will  be  spared  to  make  it  an 
epoch-making  production  in  the  annals 
of  British  pictures. 


No  lost  copies,  no  delay,  if  you  send  $3 
for  an  annual  subscription  to  Moving  Pic- 
ture World.   And  you  save  $4.80. 

:iMtiiiiiiiiitiirii[iiiiiiiriiiiiijriiriiMrtiriiMiitiiiriiritiiiiiiMMriiiiiririiiitti'iiiiifiiiiiiiiiiPiiriiPiiiiiiiMtiiiii)iiiiitiiii 


"Oh,  Beautiful!" 

Norma  Talinadge  halts   in  the  mad  rush 
of  "She  Loves  and  Lies,"  a  Select 
feature. 


106 


THE    MOVING    PICTURE  WORLD 


January  3,  1920 


Metro  Signs  Ina  Claire  and  Secures 

Film  Rights  to  Her  Recent  Success 


CLAIRE  has  affixed  her  signature 
to  a  contract  whereby  she  will  be 
starred  bj  Metro  Pictures  Corpora- 
tion in  an  elaborate  screen  version  of 
her  comedy  stage  success,  "Polly  With  a 
Past,"  by  Guy  Bolton  and  George  Mid- 
dleton. 

In  acquiring  this  young  Belasco  stage 
star  for  the  screen,  and  in  securing  at 
the  same  time  the  picture  rights  to 
"Polly  With  a  Past."  Metro  officials  feel 
that  they  have  scored  another  coup  as 
important  as  Metro's  recent  purchase 
of  Vicente  Blasco  Ibanez's  "The  Four 
Horsemen  of  the  Apocalypse"  for  the 
silver  sheet. 

As  is  well  known,  Ina  Claire  just  now 
is  scoring  the  success  of  her  career  in 
"The  Gold  Diggers,"  at  the  Lyceum 
Theatre.  New  York.  The  David  Belasco 
production  of  Avery  Hopwood's  satirical 
comedy  is  playing  to  the  S.  R.  O.  sign. 

Gets  Right  to  Stage  Play. 

Miss  Claire's  prestige  in  the  dramatic 
world,  her  youth,  beauty  and  cap- 
tivating personality,  have  combined  to 
make  her  a  star  much  sought  after  by 
picture  producers,  but  she  had  turned  a 
deaf  ear  to  all  offers  until  Metro  came 
to  her  with  the  announcement  that  it 
had  purchased  the  screen  rights  to 
"Polly  With  a  Past." 

Negotiations  for  Miss  Claire's  ser- 
vices were  concluded  by  Metro  officials 
with  .^rthur  Butler  Graham,  a  well- 
known  attoni.ey,  acting  in  behalf  of  the 
young  star.  After  the  contracts  had 
been  signed  Richard  A.  Rowland,  presi- 
dent of  Metro  Pictures  Corporation  and 
Screen  Classics.  Inc.,  said: 

"The  acquisition  by  Metro  of  this 
gifted  young  actress  as  a  star,  and  of 
'Polly  With  a  Past'  as  the  vehicle  for 
displaying  her  talents,  is,  we  believe, 
another  evidence  of  the  desire  on  Me- 
tro's part  to  give  the  exhibitor  only  the 
best. 

"We  are  certain  that  Ina  Claire  will 
prove  a  box-office  magnet  of  the  great- 
est potency.  She  has  not  only  a  very 
large  following  in  this  country,  but  her 
admirers  abroad  are  legion  after  her 
conquest  of  London  that  made  her  the 
idol  of  the  British  metropolis.  The  suc- 
cess of  'Polly  With  a  Past'  is  too  fresh 
in  the  public  mind  to  call  for  comment. 
This  new  star  and  the  vehicle  obtained 
for  her  are  worthy  of  their  high  place 
beside  Metro's  other  stars  and  the  big 
plays  and  celebrated  novels  in  which 
they  are  presented." 

Miss  Claire  Will  Work  in  East. 

Metro's  announcement  of  its  new  star 
and  the  play  in  which  she  will  be  seen 
on  the  silver  sheet  also  makes  it  known 
that  Miss  Claire  will  do  her  studio  work 
in  the  East  instead  of  the  West. 

As  recently  stated,  Metro  will  resume 
Eastern  production  in  the  early  spring 
at  its  studios  in  West  Sixty-first  street, 
off  Columbus  Circle,  maintaining  produc- 
tion on  both  coasts  simultaneously,  with 
Director  General  Karger  dividing  his 
time  between  New  York  and  Los  An- 
.geles.  "Polly  With  a  Past,"  with  Miss 
Claire  as  the  star,  will  be  one  of  the 
first  productions  to  be  made  in  New 
York. 

^  "Polly  With  a  Past"  had  its  stage  pre- 


miere at  the  Belasco  Theatre,  Septem- 
ber 0,  1917,  and  ran  for  forty  weeks  to 
record-breaking  box-office  receipts.  Its 
phenomenal  success  was  repeated  on  the 
road,  where  it  played  continuously  for 
more  tnan  a  year,  bringing  its  total  run 
to  somethmg  like  two  years  of  uninter- 
rupted periormance. 

New  Blackton  Production 
Heads  Pathe  New  Year's  List 

PATHE  will  inaugurate  the  New  Year 
with  a  J.  Stuart  Blackton  feature. 
"My  Husband's  Other  Wife,"  which 
will  be  the  headliner  among  the  re- 
leases for  January  4.  Sylvia  Breamcr 
and  Robert  Gordon  are  co-starred  but 
receive  valuable  support  from  Warren 
Chandler  and  May  Mc^voy. 

"My  Husband's  Other  Wife"  is  third 
of  the  series  of  Blackton  productions 
distributed  by  Pathe,  its  predecessors 
being  "The  Moonshine  Trail"  and 
"Dawn,"  the  latter  adapted  from  a  novel 
by  Eleanor  H.  Porter,  author  of  "Polly- 
anna."  Stanley  Olmsted  is  author  of 
the  latest  Blackton  attraction.  The 
production  is  in  six  reels. 

Sylvia  Breamer  portrays  the  character 
of  .Adelaide  Hedlar,  a  famous  actress, 
and  in  the  part  wears  some  of  the  most 
gorgeous  gowns  ever  seen  in  any  mo- 
tion picture.  Robert  Gordon  is  cast 
as  a  successful  playwright,  who,  after 
writing  several  triumphs  for  Adelaide, 
becomes  deeply  enamoured  of  her. 
Warren  Chandler,  leading  man  in  many 
big  productions,  defines  the  character 
of  a  prominent  surgeon,  the  husband 
of  .'\delaide  Hedlar  upon  whose  fame 
he  is  accused  of  trading.  May  McAvoy. 
a  sweet,  capable  young  girl,  numbered 
among  Mr.  Blackton's  many  finds,  gives 
a  finished  and  appealing  portrayal  of 
'the  other  wife." 

ilih»iliiniiiii«iiiiiiiiiniiii,iiitiiiiiiiiiiiiiMiii>iitiiiMiiiiiittiiii,iitni<ii  miiiiiii  iiiiriiiiiiiitFiiiiii'iiij 


Corinne  Griffith 

.\ttrartive    personality    in  Vitagraph 
features.  "The  Climbers"  and  "The 
Tower  of  Jewels." 


Trimble  to  Direct  Zeena  Keefe. 

One  of  the  most  capable  and  experi- 
enced directors  of  photoplays,  Larry 
Trimble,  has  been  selected  by  Myron 
I^elznick  to  direct  the  screen  version  of 
the  Sophie  Irene  Loeb  drama,  "The 
\\oman  God  Sent."  Mr.  Trimble  made 
the  screen  adaptation  of  the  story  also. 

Zeena  Kecfe  is  to  be  featured  and 
with  this  capable  actress  and  competent 
director  this  production  should  prove 
one  of  the  screen  triumphs  of  the  year. 

"The  Sagebnisher"  Is  a 

Drama  of  Love  and  Faith 

THERE  are  these  elements  in  Emer- 
son Hough's  "The  Sagebrusher," 
Benjamin  B.  Hampton's  newest 
Great  Authors'  production  for  W.  W. 
Hodkinson  distribution,  that  will  make 
audiences  gulp  and  swallow  their 
adams-apples  violently  and  rub  the  cor- 
ners of  their  eyes  unashamed.  "The 
Sagebrusher"  is  that  kind  of  a  picture — 
packed  tight  with  heart  and  emotion; 
deeply  embedded  with  love  interest  and 
telling  a  story  of  sublime  faith. 

"The  Sagebrusher"  whicK  has  just 
reached  the  East  from  the  Hampton 
California  studios,  reveals  the  big  value 
that  accrues  to  Mr.  Hampton  in  pro- 
duction by  having  the  personal  assist- 
ance of  the  authors  of  the  stories  he 
produces. 

Roy  Stewart,  Marguerite  De  La  Motte 
and  Noah  Beery,  in  particular,  gain 
increased  popularity  in  the  land  of  the 
screen  by  the  portrayal  of  their  roles. 
Oddly  enough  with  a  title  so  clearly 
intimating  a  western  environment  for 
the  story,  the  picture  is  not  a  western 
production. 

"The  Sagebrusher"  is  the  first  of  Mr. 
Hough's  work  to  be  seen  in  a  motion 
picture. 

.'\rrangements  have  been  made  by  the 
W.  W.  Hodkinson  Corporation  for  three 
prerelease  presentations  of  the  produc- 
tion, the  second  week  in  January  in 
Chicago,  in  Colorado  and  on  the  Pacific 
Coast.  General  release  of  this  sub- 
ject to  the  first  run  theatres  of  the 
larger  cities  will  be  made  a  week  or 
two  later. 


McDonald  Becomes  Head 
of  Fox's  Denver  Theatres 

HARRY  McDonald,  successor  to 
Edward  L.  Hyman.  as  general 
manager  of  the  William  Fox  thea- 
tres in  Denver,  was  tendered  a  rous- 
ing reception  and  banquet  in  the  Adams 
Hotel  there  by  Denver  exchange  mana- 
gers and  exhibitors.  Ben  S.  Cohen, 
manager  of  the  Select  exchange,  en- 
gineered the  aflfair.  Cohen  and  Mc- 
Donald have  been  warm  friends  back 
east. 

After  a  vicious  attack  on  a  ton  or 
more  of  the  most  apoetizing  dishes 
in  creation,  a  number  of  addresses  were 
delivered.  McDonald  being  heartily  wel- 
comed to  the  city.  In  his  address  Mc- 
Donald briefly  outlined  the  future  plans 
of  the  Fox  interests  in  Denver.  He 
added  that  all  employes  of  the  four 
local  houses  would  receive  full  pay  de- 
spite the  curtailment  of  performances 
iluring  the  fuel  difficulties. 

.■\cts  from  the  Orpheum  and  Empress 
theatres  and  from  local  burlesque 
houses  helped  a  rip-roaring  evening  to 
pass  only  too  speedily  into  the  dawn 
of  another  business  day. 


HOLIDA  Y  GREETINGS 


Los  Angeles 
Film  Producers 
Directors 


and 


Players 

who  desire  Ihrough  the  columns 
of  tlie  MOVING  PICTURE  WORLD 
to  wish  their 

MANY  FRIENDS 


in  the 


FILM  INDUSTRY 

A  MERRY 
CHRISTMAS  and 
A  HAPPY 
NEW  YEAR 


Season  1919-20 


(1) 


SWEET'    OH     PASSIXG  SWEET!— 
\10LA  DANA  SEES  A  XEW  SWORD  OF  DAMOCLES— Here  at  the  base  Shirley  Mason's  latest  picture.  taken  from 

of  the  tree  that  figures  so  much  in  the  drama,  \'iola  Dana  sees  the  tragedy  "The  Elephant  Man."  which  will  be  her 

of  death   looming  up   in   the   Metro   production   of   "The   Willow  Tree."  first  feature  under  her  new  Fox  contract. 


R.MN   CHECKS — A   charming  portrait 

of  Betty  Compson,  who  scored  in  "The  EVE  WELL  MET  BY  MOONLIGHT— The  moon  was  a  ghostly  galleon 

Miracle  Man,"  now  on  her  second  George  tossed  upon  clouded  seas"  as  the  highwayman  of  love  came  riding  into  the 

Loane  Tucker  production  for  Artcraft.  life  of  Charlotte  Walker  in  the  artistic  American  feature,  "Eve  in  E.xile." 


ICTURED 
REMINISCENCES 

op    iRe  jDassin^ 
2918]  I9IQ 


I2in^        Qiieen  of^ 

S  VISITORS- 


ai    Rodman      ^       ^  RECORD  OF 

CHERISHED  MEMORIES 


O  my  friends  the 


exhibitors,  with 
cordial  season 's  greet- 
ings from  myself  and 
all  my  stars,  and  with 
every  wish  for  contin- 
ued prosperity  in  the 
coming  year  of  1920. 


THOMAS  H.  INCE 


KB 


K^^^  '  *     ^^^^^  ^ 


THE  INITIAL  APPEARANCE  OE 
this  Irade-inark  on  the  screens  of  the 
world  indicates  the  passing  of  the 
ninth  Cliristmas  in  motion  pictures 
of  Marsliall  Neilan. 


IT  SIMULTANE- 
OUS]}' marks  the  be- 
ginning of  greater 
strides  in  the  marcli 
of  progress  in  cinema 
production  as  it  sym- 
bolizes, for  the  first 
time,  the  independent 
and  unhampered  ef- 
fort of  the  screen's 
youngest  producing 
genius,  assisted  by  an 
organization  compris- 
ing the  best  talent  in 
this  branch  of  the  in- 
dustry and  working 
along  modern  lines  in 
photoplay  presenta- 
tion minus  the  usual 
handicaps. 


A  HINT  OF  THE  MERIT  WHICH  IN- 
volves  CNcry  phase  of  Marshall  Neilan 
Productions  will  be  gained  from  the 
character  and  prominence  of  the  ini- 
tial story,  to  be  announced  in  the  near 
future. 


MARSHALL  NEILAN  PRODUCTIONS 

LOS  ANGELES  >?EW  YORK 


i 


Francelia  Billington 

FEATURED  IN 

"BLIND  HUSBANDS" 


January  3,  1920 


THE    MOVING    PICTURE  WORLD 


107 


Covering  "The  Coast"  News  Field 

By  A.  H.  Giebler 


Improvements  at  National. 

AMONG  the  new  improvements  that 
are  being  added  to  the  facilities 
of  the  plant  of  the  National  Film 
Company  is  a  new  dark  stage  65  by  175 
feet  that  is  being  built  at  the  corner  of 
Gower  and  Santa  Monica  boulevard,  on 
a  lot  owned  by  National.  Another  im- 
provement is  the  new  projection  room 
that  has  just  been  completed,  which  is 
equipped  with  heating  plant,  indirect 
lighting  system,  comfortable  seats  and 
an  organ.  The  walls  and  ceiling  are  dec- 
orated in  regular  theatre  style,  and  here- 
after the  National  reviews  will  be  en- 
joyable and  lively  affairs.  I.  Bernstein, 
production  manager  of  National,  states 
that  the  schedule  of  his  company  for 
the  year  \92.Q  calls  for  increased  studio 
and  stage  space.  "Mary  Minds  Her 
Business,"  a  George  Weston  story,  will 
be  filmed  with  an  all-star  cast  early  in 
the  year. 

Take  Over  Burston  Studio. 

Warner  Brothers,  producers  of  the  Al 
St.  John  comedies  and  the  new  Helen 
Holmes  serials,  have  taken  over  the 
former  Burston  studio,  at  6050  Sunset 
boulevard,  in  Hollywood,  where  all  fu- 
ture Warner  productions  will  be  made. 

Al  St.  John  is  now  working  on  his 
fourth  comedy  for  the  Paramount-Art- 
craft  program,  under  the  direction  of 
Frank  Griffin.  Helen  Holmes  will  soon 
be  at  work  on  her  second  serial  under 
the  new  management. 


Cathrine  Curtis   Postpones  Production. 

The  Cathrine  Curtis  Corporation  has 
been  forced  to  discontinue  active  pro- 
duction on  the  feature  which  has  been 
in  the  making  for  the  past  few  months. 
Miss  Curtis  and  her  company  left  Los 
Angeles  for  Spokane,  about  two  months 
ago,  and  many  exteriors  were  made  until 
the  company  was  forced  to  stop  produc- 
tion on  account  of  bad  weather  and  ex- 
cessive snowfall.  An  attempt  was  made 
to  finish  the  picture  in  a  mountain  loca- 
tion near  Los  Angeles,  and  here  heavy 
snows  again  interfered  with  the  work. 
Miss  Curtis  found  it  better  to  postpone 
operations  until  spring,  as  it  was  very 
difficult  to  hold  a  large  number  of  In- 
dians who  were  brought  from  the  north. 


Woman  Rodeo  Champion  in  Films. 

Vera  Mack,  champion  woman  rodeo 
rider  of  the  West,  is  staring  in  a  series 
of  two-reel  Westerns,  four  of  which  are 
already  completed,  and  which  will  be  re- 
leased every  two  weeks,  beginning  Jan- 
uary IS,  1920,  by  the  Doublediy  Produc- 
tions. 

The  Doubleday  Productions  have 
leased  the  Bron.x  studio  in  Edendale  for 
the  production  of  tl'.eir  pictures,  and  be- 
sides the  Vera  Mack  features  they  plan 
to  begin  soon  on  a  Western  serial  and  a 
series  of  Indian  pictures. 

Harry  Owens  and  F.  L.  Smith,  formerly 
with  the  Capital  Film  Company,  have 
been  put  in  charge  of  sales  and  publicity, 


Smith  to  make  his  headquarters  in  Chi- 
cago, and  Owens  to  remain  in  the  West. 


Irwin  in  West. 

Walter  Wayne  Irwin,  former  general 
manager  of  Vitagraph,  and  now  connect- 
ed with  Famous  Players-Lasky  Company, 
has  arrived  in  Los  Angeles,  with  Mrs. 
Irwin,  and  is  stopping  at  the  Alexandria. 


play  the  title  role  in  a  picture  to  be  pro- 
duced for  Universal  from  the  Frank  Nor- 
ris  novel,  "McTeague."  Gowland  has  re- 
cently appeared  in  "The  Right  of  Way," 
"White  Heather,"  "Blind  Husbands,"  and 
the  new  Maurice  Tourneur  production, 
"Ladies  Must  Live." 


"PoUyanna"  Completed. 

"Pollyanna,"  Mary  Pickford's  first  film 
for  the  United  Artists  Association,  has 
been  finished  so  far  as  the  actual  photo- 
graphy is  concerned.  The  picture  is  now 
being  cut  and  will  be  given  its  first 
showing  about  January  15.  Paul  Powell 
directed  the  feature. 


Films  Stars  in  Christmas  Benefit. 

Among  the  film  stars  who  will  lend 
their  aid  to  the  mammoth  Christmas 
basket  benefit  performance  that  will  be 
held  at  Clune's  Auditorium  under  the 
management  of  the  L.  A.  Examiner  on 
December  20,  will  be  Charles  Murray, 
in  a  sketch  with  Ben  Turpin  ;  Raymond 
Hatton,  Guy  Oliver  and  Mayme  Kelso 
in  the  playlet,  "The  Deceivers,"  by  Wil- 
liam De  Mille;  Wallace  Reid  and  his  jazz 
band;  George  Beban  in  an  Italian  char- 
acter monologue;  and  Mary  Miles  Min- 
ter  in  a  sketch.  Charles  Muray  will  be 
stage  manager  and  master  of  ceremonies, 
and  other  acts  will  be  given  by  players 
from  the  dramatic  and  vaudeville  com- 
panies appearing  in  local  playhouses. 


Gowland  to  Star  in  "McTeague." 

Gibson  Gowland,  character  ac'or,  has 
been  engaged  by  Eric  von  Stroheim  to 


Golden  Gate  Showmen 

Enjoy  Great  Prosperity 

PAUL  BRUNET,  vice  president  and 
general  manager  of  Pathe  Ex- 
change, Inc.,  has  received  a  glow- 
ing symposium  of  the  situation  on  the 
Pacific  Coast  from  Fred.  C.  Quimby, 
director  of  exchanges  of  Pathe.  Mr. 
Quimby  has  just  completed  a  tour  of 
the  entire  Pacific  Coast  that  has  taken 
him  to  every  section  of  the  country 
where  a  Pathe  exchange  is  located. 

It  is  harvest  time  for  the  exhibitor 
of  California,  just  as  it  is  elsewhere, 
Mr.  Quimby  reports.  Months  ago,  Cali- 
fornia was  resigned  to  the  fate  met  by 
the  "wet"  forces  at  the  hands  of  the 
United  States  Supreme  Court  last  week, 
and  swung  into  the  columns  of  the  fore- 
most motion  picture  centers — from  the 
public  viewpoint.  Everywhere  in  the 
state  of  the  Golden  Gate,  Mr.  Quimby 
lias  found  exhibitors  prospering.  Thea- 
tre building  is  increasing  merrily. 

Mr.  Quimby  has  found  the  art  of  mo- 
tion picture  exhibition  as  far  advanced 
as  in  any  other  territory  of  the  United 
States.  Some  of  the  world's  best  screen 
palaces  are  located  on  the  West  Coast 
and  are  managed  and  owned  by  men 
who  have  made  the  exhibition  of  motion 
pictures    a    beautifully    developed  art. 


In  the  Days  of  Old  When  Bandits  Were  Bold. 

Chief  of  Police  Tctcr  .Johnstone,  of  I>incoln.  Nebi-..  unci  Captain  .John  1...  Hutler, 
former  chief  of  police  of  Los  Angeles,  consult  Tom   Mix.   Fox  star, 
regarding  the  pursuit  of  W.  G.  Carlisle,  notorious  train  robber. 


108 


THE   MOVING   PICTURE  WORLD 


January  3,  1920 


Not  even  the  biggest  theatres  of  New 
York  surpass  the  charming  presenta- 
tions of  several  California  exhibitors. 

Mr.  Quimby  was  pleased  with  the 
manner  in  which  the  Pathe  short  sub- 
jects are  being  received,  flarold  Lloyd 
has  earned  the  stamp  of  approval  from 
nearly  every  big  exhibitor  in  Califor- 
nia, including  Samuel  L.  Rothapfel,  who 
is  now  managing  director  of  the  reno- 
vated California  theatre  in  Los  Angeles. 
Mr.  Rothapfel  was  most  enthusiastic  in 
his  praise  of  Lloyd's  first  two  pictures, 
"Bumping  Into  Broadway"  and  "Cap- 
tain Kidd's  Kids."  The  Pathe  Review 
is  in  bigger  demand  than  ever.  The 
slow  motion  feature  of  the  magazine, 
Mr.  Quimby  finds,  is  considered  by  Cali- 
fornians  one  of  the  greatest  inventions 
in  motion  picture  annals. 

Johnny  Jones  To  Be  Edgar 
in  Booth  Tarkington  Film 

AFTER  weeks  of  searching,  during 
which  upwards  of  200  applicants 
have  been  considered,  E.  Mason 
Hopper  has  found  the  ideal  boy  to  in- 
terpret Edgar  in  the  Booth  Tarkington 
series  of  twelve  two-reel  comedies  to  be 
produced  by  Goldwyn  Pictures  Corpora- 
tion. Work  on  the  first  of  the  pictures 
was  started  at  the  Culver  City  studios 
last  week. 

The  choice  of  the  director,  in  consul- 
tation with  Vice  President  Abraham 
Lehr  and  other  officials  at  the  Culver 
City  studios,  is  Johnny  Jones  who  ful- 
fills the  detailed  description  of  Edgar 
supplied  by  Mr.  Tarkington.  His  expe- 
rience as  an  interpreter  of  youthful 
characters  asures  his  ability  to  handle 
the  greatest  boy  acting  part  that  has 
ever  been  created  for  the  screen. 

During  a  career  that  began  in  ex- 
treme youth,  Jones  has  appeared  in 
"Walls  of  Jericho"  and  "The  Shepherd 
of  the  Hills,"  among  other  productions. 
As  Edgar  he  has  the  part  of  a  boy 
about  11  years  of  age.  Others  in  the 
cast  for  the  first  of  the  pictures,  include 
Arthur  H.  Litke,  John  Cassar,  Virginia 
Madison,  Marie  Dunn,  Fred  Moore, 
Buddie  Messenger,  Lucille  Rickson, 
Nick  Cogley  and  Lucretia  Harris. 

Work  Progressing  on  Pathe 
Serial  Starring  Dempsey 

JACK  DEMPSEY,  king  of  the  heavy- 
weights and  latest  addition  to  the 
Pathe  serial  program,  is  now  the  so- 
cial lion  of  Los  Angeles,  where  he  is 
working  in  the  fifteen-episode  Pathe 
production,  "Dead  or  Alive,"  which 
marks  his  first  appearance  in  films.  The 
picture  is  being  made  at  the  Brunton 
studio  under  the  supervision  of  Robert 
Brunton. 

Work  on  "Dead  or  Alive"  is  progress- 
ing rapidly.  Under  the  direction  of 
James  Van  Dyke  the  early  episodes  are 
shaping  up,  and  the  scenario  is  well 
along  toward  completion.  Jack  Cun- 
ningham is  writing  the  scenario  from 
the  story  by  Frederic  Chapin,  Pathe  pro- 
duction manager,  and  Harry  O.  Hoyt. 

Among  the  early  scenes  is  the  inte- 
rior of  a  theatre,  showing  full  stage  and 
the  body  of  a  "packed"  house.  This  will 
not  be  a  studio  set.  A  real  theatre  with 
a  real  show  in  action  and  a  real  audience 
will  be  shown,  necessitating  an  elaboate 
system  of  lighting  installation  in  order 
that  all  corners  of  the  big  Los  Angeles 
House  to  be  used  for  the  purpose  may 
be  shown  as  clearly  as  though  the  film- 
ing had  been  done  in  a  studio. 


Night  scenes,  it  is  said,  will  not  hi 
daylight  "shots"  tinted  blue  or  green. 
They  will  be  filmed  at  night  by  means 
of  artificial  lights.  In  such  details,  it  is 
planned  to  make  the  Dempsey-Pathe  se- 
rial an  unusual  production. 


"A  Roman  Scandal"  Opens  Millers. 

"A  Roman  Scandal,"  the  Christie  two- 
reel  special,  with  CoHean  Moore,  Earl 
Rodney  and  others,  is  one  of  the  attrac- 
tions at  the  opening  of  Miller's  Los 
Angeles  Theatre.  The  Miller  Amuse- 
ment Company  has  also  had  the  Christie 
specials  at  the  California  Theatre,  which 
has  been  under  their  management. 


Godsol  at  Culver  City. 

F.  J.  Godsol,  chairman  of  the  execu- 
tive committee  of  Goldwyn  Pictures 
Corporation,  is  visiting  the  Goldwyn  stu- 
dios at  Culver  City.  Mr.  Godsol  stopped 
at  Chicago  for  one  day  and  then  con- 
tinued his  journey  west.  The  length  of 
Mr.  Godsoi's  stay  at  Culver  City  is  not 
announced. 


Studio  Shots. 

KING  VIDOR  and  his  assistant.  William 
Parker,  have  about  completed  prepa- 
rations tor  the  Vidor  production  to 
be   released   by   the   First   National  Ex- 
hibitors.    Shooting  will  begin  in  a  very 
short  time. 

Director  Charles  Maigne  and  Conrad 
Nagle,  of  New  York,  have  arrived  at 
Lasky's  to  begin  production  on  "The 
Fighting  Chance." 

Thomas  Heftron  begins  this  week  on 
the  new  Robert  Warwick  feature,  "Thou 
Art  the  Man."  from  the  Miles  Calthorpe 
story,  at  Lasky's. 

The  latest  rumor  about  Fatty  Arbuckle 
is  that  he  is  going  to  play  the  sheriff  in 
the  Lasky  production  of  "The  Round-Up." 

Arthur  D.  Ripley,  formerly  film  editor 
at  Kalem,  Fox,  Universal  and  Metro,  is 
now  directing  Bert  Lytell  in  "Alias  Jimmy 
Valentine." 

Harry  Wulze,  writer  of  film  comedies,, 
is  at  the   National  studios   turning  out 
stories  for  Flanagan  and  Edwards. 

Hobart  Bosworth,  who  has  completed 
his  feature  for  Ince,  "Below  the  Surface," 
has  contracted  to  produce  pictures  under 
the  management  of  J.  Parker  Read,  Jr. 


Wagon  Hitched  to  a  Star. 

Bobby  Vernon  and  Helen  Darling  survey 
their  wedding  jewelry  in  Christie's 
"A  L/Ooney  Honeymoon." 


■  The  Sagebrusher."  by  Emerson  Hough, 
will  be  the  next  Great  Authors  production 
to  be  made  by  Benjamin  B.  Hampton. 

Madge  Kennedy  will  begin  work  soon 
on  "Two  Cents'  Worth  of  Humanneoe,"  an 
original  story  by  Octavus  Roy  Cohen. 

Herbert  Standing,  character  actor,  has 
resigned  from  the  Goldwyn  player  forces. 

Priscilla  Dean  presented  the  prizes  to 
the  winners  of  trophies  at  the  twenty- 
second  annual  show  of  the  Los  Angeles 
Poultry  Association,  which  closed  on  De- 
cember 13. 

Billy  Elmer,  actor,  and  recently  man- 
ager of  the  Burbank  Theatre,  has  filed  a 
petition  in  bankruptcy  as  a  result  of  hla 
theatrical  venture. 

Dorothy  Phillips'  new  Universal  feature, 
which  was  filmed  under  the  title  of  "Am- 
bition," will  be  released  as  "The  Gor- 
geous Canary." 

The  Katherlne  MacDonald  company, 
now  producing  "The  Guests  of  Hercules," 
has  gone  to  Monterey,  Cal.,  for  location 
scenes. 

Bebe  Daniels  will  play  opposite  Wallace 
Reid  in  his  coming  Paramount  feature, 
"The  Dancing  Fool." 

Anna  Q.  Nilsson  will  play  the  leading 
feminine  role  In  "The  Fighting  Chance," 
soon  to  be  produced  at  Lasky's  by  Charles 
Maigne. 

Eugene  Pallette  plays  the  part  of  "Red" 
Jocelyn  in  Cert  Lytell's  new  interpreta- 
tion of  "Aiiiis  Jimmy  Valentine,"  for 
Screen  Classics. 

George  Helian  has  more  than  two  hun- 
dred dogs,  six  babies  and  eighteen  boys 
supporting  him  In  "One  Man  in  a  Million." 

Maurice  Tourneur's  next  production, 
with  an  all-star  cast,  will  be  made  from 
H.  H.  Van  Loan's  story,  "The  Great  Re- 
deemer." 

Mr.  and  Mrs.  T.  R.  N.  Cama,  of  Bombay, 
Indlii.  were  visitors  at  the  Goldwyn  studio 
last  week  while  In  Los  Angeles  on  their 
around-ihe-world  trip. 

William  De  Mllle  will  begin  Aiming 
"The  Prince  Chap,"  with  Thomas  Melghan, 
during  Christmas  week. 

Frederick  Reel.  Jr.,  Is  now  on  the  edi- 
torial staff  at  Brentwood. 

Allan  Dwan  has  purchased  the  rights 
of  the  new  Peter  B.  Kyne  story,  "Kindred 
of  the  Dust."  for  his  next  Paramount- 
Artcraft  production. 

Lottie  Pickford  Rupp's  suit  for  divorce 
against  her  husband,  Albert  G.  Rupp,  has 
been  withdrawn. 

Donald  Keyes,  former  still  cameraman 
at  Goldwyn,  has  departed  with  H.  A.  Snow, 
a  naturalist  of  Oakland,  Cal.,  on  a  two 
years'  trip  to  collect  big  game  specimens 
and  to  film  obscure  native  tribes  In  Africa 
and  Asia. 

Jack  Pickford.  of  Goldwyn.  has  gone  to 
New  York  to  spend  the  holidays  with  his 
wife.  Olive  Thomas. 

Mildred  Harris  Chaplin  spent  a  short 
vacation  at  Coronado  Beach  after  the 
completion  of  "The  Inferior  Sex"  for  Lewis 
B.  Mayer. 

L.  V.  Jefferson  Is  now  scenario  editor 
at  the  National  Film  studios. 

The  "Shore  Acres"  company,  featuring 
Alice  Lake,  from  Metro,  will  go  to  San 
Francisco  for  ship  scenes. 

Pauline  Frederick  will  start  on  "Roads 
of  Destiny"  for  Goldwyn  Immediately 
after  Christmas. 

Lon  Chaney  and  Spike  Robinson  have 
been  engaged  to  support  Jack  Dempsey 
in  his  forthcoming  serial. 

Gale  Henry  Is  planning  to  make  a  flve- 
reel  comedy  drama  as  an  experiment  and 
a  change  from  the  two-reelers  she  haa 
been  turning  out  at  the  Buil's-Eye  studio. 

In  the  Opie  Read  story,  "The  Kentucky 
Colonel,"  now  being  filmed  at  the  National, 
Joseph  J.  Dowling  will  be  seen  as  the 
Colonel  and  Francis  MacDonald,  Elinor 
Field  and  Lloyd  Bacon  In  other  leading 
roles. 


January  3,  1920 


THE   MOVING   PICTURE  WORLD 


109 


FEATURED  IN: 

"Money  Talks" 

"Virtuous  Husbands" 

"Dabbling  in  Society" 

"The  Yellow  Dog 
Catcher" 

"Footlight  Maids" 

"The  Schoolhouse 
Scandal" 

"Hungry  Lions  and 
Tender  Hearts" 

"The  Heart  Snatcher" 

"The  Light  Weight 
Lover" 


(This  was  one  of  Jack's  pictures) 


JACK  COOPER 

FEATURED  COMEDIAN 
FOX  SUNSHINE  COMEDIES 
Under  Supervision  of  HAMPTON  DEL  RUTH 


Bursting 
Into  a 

NEW 
YEAR 


FILM  yPSETS 
L 


Prince  of  Wales  Slaps  Thighs 
Over  Comedy  at  Academy  of 
Music  in  New  York 


By  Universal  Service 
2V  YORK,   Nov.   19.— Ed^^-^-d  Al- 
/"rince  of  Wales.  smiledjETtoN  way 


SUNSHINE 
COMEDIES 


tin  at  the 
SIC  where  his 
a  guest  sixty 
'diamond 
armchair 
led.  the 
iafeat  rained 
y  at  the 
presented.  He  had 
'omethlng  to  laugh  at" 
and  be  got  It.  It  wm  slapstick 
comedy  of  the  slaptlcklest  kind,  with 
the  hero  doused  In  rivers,  STmeafed 
wtth  pie.  bitten  by  dosrs  and  butted 
by  seats,  and  the  infectious  laugh 
of  the  young  Prince  set  the  whole 
great  audience  rocking. 


asked 


110 


THE    MOVING    PICTURE  WORLD 


January  3,  1920 


Rubbernecking  in  Filmland 


SAW  a  coal  mine  burn  half  way 
down — or  up — or  whichever  way  it 
is  that  a  coal  mine  goes  when  it 
succumbs  to  a  conflagration— and  then 
explode  with  such  a  terrific  bang  that 
the  people  out  in  the  Melrose  and  \Vest- 
ern  avenue  neighborhood  arose  in  right- 
eous indignation  and  their  nightshirts 
and  registered  a  kick  about  having  their 
slumbers  disturbed. 

I  interviewed  the  champion  prize- 
fighter of  the  world,  questioned  an  ex- 
bandit  about  his  past,  watched  (and 
listened)  while  George  Beban  made  a 
scene  for  his  new  play,  listened  to  Ler- 
do's  orchestra  discourse  La  Paloma  and 
other  beautiful  Mex  music  on  the  lawn 
of  the  Tom  Ince  studio,  saw  a  beautiful 
lady  ride  into  a  ball  room  on  a  white 
horse,  was  present  when  Viola  Dana 
got  so  wrougiit  up  over  Bert  Lytell's 
work  in  "Alias  Jimmy  Valentine"  that 
she  swallowed  her  gum,  rode  home  from 
Culver  City  in  T.  L.  Tally's  automobile, 
and  stood  in  awed  silence  and  admiration 
while  5,000  chickens  paraded  before  my 
delighted  eyes  on  the  Mack  Sennett  lot. 

Found  Pay  Dirt  Everywhere. 

A  big  week?  Well,  not  so  much  a 
big  week  as  a  lucky  week. 

Some  weeks  Filmland  is  like  a  desert- 
ed village  when  it  comes  to  finding  stuflf 
to  write  about.  At  one  studio  everybody 
will  be  out  on  location;  at  another,  be- 
tween pictures;  and  at  another  they  will 
be  so  afraid  of  "gag  stealers"  that  I  have 
to  stand  on  a  stack  of  Bibles,  cross  my 
heart  and  say  "Hope  I  may  die  or  spend 
the  rest  of  my  days  in  Frisco  if  I  tell 
what  is  going  on"  before  they  will  so 
much  as  let  me  poke  the  neck  around 
the  corner  of  a  set. 

This  week  was  lucky.  I  struck  pay 
dirt  everywhere  I  went — saw  so  much 
that  I  will  not  be  able  to  get  it  all  down 
if  I  don't  hurry — so  let's  go. 

The  coal  mine  stuff  was  made  out  on 
the  big  lot  across  the  street  from  Brun- 
ton,  next  door  to  Doug  Fairbanks'  place, 
and  was  part  of  William  Allen  White's 
story,  "The  Heart  of  a  Fool,"  that  Allan 


Conflagrations  and  Pajamas, 
Fighters  and  Ex-Bandits, 
Chickens  and  Music, 
Viola  and  Gum 

By  Giebler 

Dwan  is  making  for  the  Mayflower  Cor- 
poration. 

A  Realistic  Mine  Shaft. 

The  action  was  shot  in  the  damp  and 
stilly  watches  of  the  night,  and  it  took 
two  nights  because  an  inconsiderable 
rain  came  along  and  gummed  things  up 
by  putting  out  the  fire  on  the  first  oc- 
casion. 

ril  remember  the  scene  for  a  long  time 
because  of  the  drama  and  realism  of  the 
thing,  the  dark  galleries  of  the  mine, 
the  men  with  the  lights  on  their  caps, 
the  fire,  the  struggle,  the  fight  on  the 
ladder,  the  fall  of  the  ladder  with  its 
human  freight,  the  fight  on  the  upper 
levels  of  the  mine,  the  explosion — and 
from  the  looks  of  things  now,  I'll  have 
a  hacking  cough  which  I  contracted  by 
standing  around  on  the  wet  sod  of  the 
lot  to  remember  it  by  for  the  rest  of  my 
life. 

I  told  Jimmie  Hogan,  the  assistant 
director,  that  he  should  have  had  stilts 
for  Rubbernecks  to  stand  on  in  order  to 
keep  their  feet  off  the  wet  ground.  But 
he's  a  callous-hearted  bird  and  insinu- 
ated that  only  folks  whose  feet  were 
so  big  that  they  soaked  up  all  the  mois- 
ture on  the  lot  were  in  danger  of  taking 
cold,  and  said  it  wasn't  his  fault,  or  the 
fault  of  the  Mayflower  corporation. 
No  Casualty  List. 

It  was  somebody's  fault  and  I've  got 
a  notion  to  get  even  by  telling  the  world 
that  the  arms  and  legs  that  went  hurt- 
ling through  he  air  when  the  mine  blew 
up  were  not  the  arms  and  legs  of  human 
beings  at  all,  but  the  arms  and  legs  of 
dummies. 

"The  Heart  of  a  Fool"  looks  like  big 
stuff.  James  Kirkwood  and  Mary  Thur- 
man  play  the  leads.    George  Siegman 


has  a  good  heavy  part  and  helps  direct. 
Ward  Crane,  Philo  McCullough,  John 
Burton,  who  plays  the  part  of  a  doctor, 
and  Arthur  Hoyt,  who  plays  a  ukelele 
in  the  picture,  and  Anna  Q.  Nilsson  arc 
in  the  cast. 

William  Allen  White,  the  author  of  the 
story,  who  is  here  supervising  the 
screen  version  of  his  book,  "A  Certain 
Rich  Man,"  under  production  by  the 
Federal  Photoplay  Corporation,  was 
among  those  present  at  the  explosion. 
A  Perfect  Bakeshop. 

Mr.  White  is  not  much  of  a  movie  fan; 
he  goes  to  a  picture  show  about  once  a 
year  on  an  average.  Will  Monte  Kat- 
terjohn,  H.  H.  Van  Loan  and  some  more 
of  our  scenario  experts  who  advise  anxi- 
ous and  aspiring  playwrights  to  go  to 
the  shows  and  study  the  plays  they  see 
on  the  screen,  please  explain  how  this 
writer  from  Kansas  puts  over  his  scen- 
arios the  way  he  does? 

The  day  after  the  deep  stufi  at  the 
mine,  I  went  down  to  the  Katharine 
MacDonald  studio  and  watched  George 
Beban  making  "One  Man  in  a  Million." 

Mr.  Beban  was  working  out  action  in 
a  typical  Beban  scene.  You  could  have 
gone  over  the  set  with  a  microscope  and 
not  have  found  anything  wanting  in  at- 
mosphere and  reality. 

It  was  perfect.  Loaves  of  bread  on. 
the  table,  little  dabs  of  dough  on  the 
floor,  prints  of  the  baker's  floury  hands 
on  the  wall  and  on  one  of  the  table 
legs,  cobwebs  on  the  ceiling,  big  wooden 
mixing  bowls — a  perfect  picture  of  a  bake 
shop  of  the  poorer  class. 

Never  Misses  Payday. 

Lloyd  Whitlock  and  Helen  Jerome 
Eddy  are  the  chief  supports  to  Mr.  Be- 
ban, who,  of  course,  plays  the  leading 
part,  and  directs  the  picture.  Little 
George,  Mr.  Beban's  5-year-old  son,  has 
an  important  part  in  the  picture,  and 
Big  George  says  the  lad  demands  his 
salary  without  fail  at  the  close  of  each 
day's  work. 

The   ex-bandit   previously  mentioned 
was  Emmett  Dalton,  the  last  of  the  fam- 
(Continued  on  page  1141 


"B.B."  Stands  for  Bessie  Barriscale;    and  "B.R."  Stands  for  "Beckoning  Roads." 

The  byways  beckon  to  Bessie  in  her  coming  Robertson-Cole  feature,  and  you're  certainly  invited  to  see  how  she  answers  the  call. 


January  3,  1920 


THE    MOVING    PICTURE  WORLD 


111 


Denison  Clif  t 

Fox  Director 


Directed  Madlaine  Traverse  in 

"WHAT  WOULD  YOU  DO?" 

Directed  the  New  Whirlwind  Western  Star, 

BUCK  JONES  in  ''THE  LAST  STRAW 


Now  Directing  Madlaine  Traverse  in  a  Series  of 
Special  Feature  Productions 


112 


THE    MOVING   PICTURE  WORLD 


January  3,  1920 


January  3,  1920 


THE   MOVING   PICTURE  WORLD 


113 


EDITH  JOHNSON 


114 


'IHE    MOVING    PICTURE  WORLD 


January  3,  1920 


(Continued  from  page  110) 
ous  Dalton  boys,  of  Indian  Territory, 
Texas,  and  the  old  West  generally.  Mr. 
Dalton  is  making  a  series  of  five  West- 
ern features  from  the  stories  of  William 
Addison  Lathrop.  I  did  not  get  to  see 
Dalton  before  the  camera  because  of 
it  being  a  rainy  day,  but  we  had  a 
mighty  interesting  discourse,  in  spite  of 
the  fact  that  he  tried  to  play  the  part  of 
an  iconoclast  and  bust  some  of  my  fond- 
est fancies. 

Sears  Brought  Civilization. 

Emmett  says  the  bad  man  of  the 
screen  and  the  bad  man  of  real  life  have 
very  little  resemblance  to  each  other  in 
either  costume  or  habits.  He  declares 
that  the  picturesque  garb  of  the  West 
departed  when  Sears  and  Roebuck  cat- 
alogues arrived  from  the  East,  years 
and  years  ago. 

He  told  me  that  he  had  never  had  on 
a  pair  of  chaps  but  once  in  his  life  and 
then  he  was  only  kidding.  So  far  as 
the  two-gun  man  is  concerned,  Emmett 
says  there  ain't  no  such  varmint. 

"One  gun  is  as  much  as  a  man  can 
handle  at  one  time,"  says  Emmett.  "When 
two  guns  are  needed,  it's  time  to  run." 

I  am  satisfied  that  Mr.  Dalton  knows 
the  West  like  a  book  but  I  think  he 
must  have  been  spoofing  me.  Wouldn't 
it  be  terrible  if  what  he  says  is  true? 
Can  you  imagine  a  desperate  dare-devil 
of  the  desert  without  his  clothes? 

Only  Turpin  Could  Do  It. 

Can  you  visualize  a  bandit  in  spats? 
Why,  it  just  naturally  stands  to  reason 
that  a  chap  all  dressed  up  like  Astor's 
horse  with  a  two-button  sack  coat,  a 
pair  of  creased  trousers  and  a  plush  lid 
could  not  be  as  bad  as  one  wearing  a 
harrycarey  hat,  a  doug  shirt  and  a  pair 
of  billhart  pants.  It  doesn't  stand  to 
reason,  now,  does  it? 

And  if  we  believed  all  that  Emmett 
said  about  a  two-gun  man  being  com- 
pelled to  cast  his  keen  and  glittering  eye 
along  both  barrels  of  his  gats  at  one 
and  the  same  time — why — Ben  Turpin 
is  the  only  actor  in  the  movies  who  could 
get  away  with  it. 

The  lady  who  rode  the  white  horse 
into  the  ball  room  was  Barbara  Castle- 
ton.  The  ball  room  was  a  scene  from 
Mary    Robert    Rinehart's  "Dangerous 


Days,"  that  Reginald  Barker  is  making 
at  Goldwyn's.  A  splendid  scene,  filled 
with  100  people  in  gorgeous  costumes. 
Lords  and  ladies,  kings  and  clowns, 
knights,  poets,  peasants,  polar  bears  and 
Clarissa  Sehvyn  with  a  magnificent 
feather  head  dress  on  a  dias. 

A  Bea.utiful  Scene. 
Reggie  Barker  climbed  up  on  his  plat- 
form, said  "Music — action  !"  in  his  gentle 
voice,  and  the  band  played,  the  people 
danced.  Bertram  Grassby,  costumed  as 
a  harlequin,  waltzed  into  the  room,  held 
the  dancers  with  a  gesture.  An  advance 
guard  of  six  clowns  came  in,  two  abreast. 
Then  Barbara  Castleton,  all  dressed  up 
like  a  circus  rider  on  her  milkwhite 
steed. 

Great  stufl.  I'll  say  it  was  great  stuflf! 
There  are  times  when  I  actually  appre- 
ciate my  job,  and  this  was  one  of  the 
times. 

The  day  after  Goldwyn's  I  went  over 
to  Tom  Ince's  studio,  where  Louise 
Glaum  was  entertaining  and  being  en- 
tertained by  Lerdo's  Mexican  orchestra, 
that  is  playing  at  Tally's  Kinema  and 
Broadway  theatres. 

Miss  Glaum  likes  Mex  music  so  much 
that  she  had  Mr.  Tally  bring  the  music- 
ians out  to  the  studio,  and  they  spread 
themselves  out  on  the  lawn  in  front  of 
the  George  Washington  entrance  to  the 
buildings  and  made  the  welkin  ring  and 
all  our  feet  itch  with  the  dancing  fever 
while  they  tore  off  bewitching  strains 
of  harmony. 

Bert  Thrilled  Viola. 

I  think  I  have  covered  the  week,  with 
the  exception  of  Jack  Dempsey  and  the 
5,000  chickens,  both  of  which  items  will 
have  to  go  into  another  story.  Oh,  yes, 
about  Viola  Dana's  gum. 

This  was  a  small  incident — or  perhaps 
accident  would  be  better,  although  there 
is  no  record  of  gum  swallowing  ever  hav- 
ing proved  fatal — but  an  incident  that 
speaks  eloquently  of  the  lack  of  jealousy 
between  the  stars  and  eloquently  of  Bert 
Lytell's  ability  to  thrill  and  still  the 
emotions. 

Whenever  an  actor  can  pull  stufi  of 
such  realism  that  a  fellow  artist  stand- 
ing on  the  side  lines  will  so  far  forget 
herself  as  to  gulp  down  a  gob  of  gum, 
it  is  a  splendid  tribute  to  the  art  of  the 


artist  pulling  the  stuff,  believe  you  me. 

Bert  was  deeply  moved  and  said  that 
he  had  never  been  paid  a  more  sincere 
compliment  in  his  life. 


Williams  Returns  to  Metro. 

Horace  Williams,  who  was  casting 
director  at  the  Metro  studios  in  Holly- 
wood for  a  year  and  a  half  prior  to  the 
regime  of  Ma.xwell  Karger,  director 
general,  has  returned  to  the  studios  in 
his  old  capacity.  David  Thompson,  pro- 
duction manager,  re-engaged  Mr.  Wil- 
liams to  take  care  of  the  increasing  re- 
sponsibilities of  the  casting  department. 


Goldwyn  Directors  Now 
Use  Portable  Power  Plant 

THE  portable  power  plant,  recently 
secured  by  Goldwyn  Pictures  Cor- 
poration for  the  use  of  companies 
located  at  the  Culver  City  studios,  is 
proving  a  great  help  to  directors  con- 
fronted with  the  need  for  taking  scenes 
in  dimly  lighted  places.  The  new  equip- 
ment may  be  transported  to  any  location 
desired  and  operated  without  difficulty 
by  the  director  seeking  atmospheric 
night  eflfects,  or  aiming  to  illumine  dark 
interiors. 

A  technical  description  of  the  power 
plant  reads  :  100  h.  p.,  6-cylinder,  gas  mo- 
tor, connected  by  flexible  link  coupling 
to  500  amp.,  2-wire  100-volt  interpole, 
compound  wound,  direct  current  gener- 
ator. It.  is  mounted  on  a  cast  iron  base 
with  water-cooling  system  and  includ- 
ing a  switchboard,  starting  motor  and 
battery.  The  entire  equipment  is  car- 
ried on  a  five-ton  trailer.  The  approxi- 
mate cost  is  $4,500. 

This  portable  power  plant  eliminates 
the  installation  of  transformers  and  is 
advantageous  in  that  it  provides  a  direct 
current  which  is  steady  and  strong. 


Miss  Young's  First  1920  Release. 

Clara  Kimball  Young,  with  her  man- 
ager and  director,  Harry  Garson,  are  in 
San  Francisco,  where  the  company  is 
spending  a  week  or  more  on  exterior 
scenes  for  "The  Forbidden  Woman," 
Miss  Young's  next  release.  This  produc- 
tion will  be  given  to  the  public  as  Miss 
Young's  first  offering  for  the  year  1920. 


Pictorial  Synopsis  of  Mary  Miles  Minter's  Capture  of  San  Francisco  with  "Anne  of  Green  Gables." 

Mary  arrives,  at  the  left.    Seen  with  Ralph  Quive,  'Frisco  Realart  manager.    Center,  she  visits  the  Boys'  Dormitory. 

Right,  she  packs  the  Tivoll  in  the  face  of  the  rain. 


January  3,  1920  11 II-.    MOVING    PICTURE    WORLD  115 

SCREEN  CLASSICS 

PRESENTS 


116 


THE  MOVING  PICTURE  WORLD 


January  3,  1920 


'Sentimental  Bloke/*  Australia's 

First  Big  Film,  Scores  a  Real  Hit 


AUSTRALIA'S  first  big' motion  pic- 
ture production,  "The  Sentimental 
Bloke,"  was  given  a  private  pre- 
view in  the  St.  Francis  Hotel,  Berkeley, 
Cal.,  on  the  evening  of  December  16 
before  an  assemblage  of  several  hun- 
dred invited  guests.  The  general  opin- 
ion was  that  if  future  productions  main- 
tain the  high  standard  set  in  this  one, 
Australia  will  have  to  be  reckoned  with 
as  a  producing  field.  This  picture  was 
made  by  the  Southern  Cross  Feature 
Film  Company,  of  Sydney,  and  the  re- 
leasing rights  are  controlled  by  E.  J. 
Carroll,  who  brought  it  to  this  country, 
Eugene  H.  Roth,  of  the  California  The- 
atre, is  the  American  representative  of 
Mr.  Carroll. 

"The  Sentimental  Bloke"  is  adapted 
from  C.  J.  Dennis'  book  of  verse  of  that 
name,  a  work  that  has  few  equals  in 
the  realm  of  dialect  verse.  It  was  pro- 
duced by  Raymond  Longford  and  photo- 
graphed by  Arthur  Higgins.  The  story 
is  compelling  in  its  interest  and  the 
film  bears  none  of  the  earmarks  of 
crudity  that  usually  distinguish  the  first 
effort  of  a  producer.  It  runs  smoothly 
from  beginning  to  end,  with  its  absorb- 
ing comedy  being  heightened  by  the 
droll  bits  of  verse  that  make  up  the 
titles. 

Arthur  Tauchert  fills  the  title  role  of 
"The  Bloke"  to  perfection  and  his  ex- 
priences  in  meeting  Doreen,  delightfully 
portrayed  by  Lortie  Lytell ;  his  court- 
ship, the  lover's  quarrel,  getting  ac- 
quainted with  "Mar"  and  finally  getting 
married  and  settling  down  on  a  berry 
farm,  make  film  entertainment  par  ex- 
cellence. The  story  depicts  true  metro- 
politan and  rural  life  in  the  Antipodes 
and  has  more  than  ordinary  educational 
value,  as  there  is  not  a  bit  of  "built" 
exterior  in  the  entire  six  reels.  Gilbert 
Emery  as  "Ginger  Mick"  and  W.  J.  Coul- 
ter, as  Uncle  Jim  add  to  the  perfect 
cast. 


completed  whereby  a  large  structure 
will  be  erected  at  Leavenworth  street 
and  Golden  Gate  avenue  for  the  use  of 
the  Famous  Players-Lasky  Corporation, 
the  Goldwyn  Pictures  Corporation  and 


The  Late  Jack  London. 

An  informal  shot  of  the  master  story 
writer,  four  of  whose  novels  will 
be  produced  by  Metro. 


the  Realart  Pictures  Corporation.  These 
concerns  are  now  occupying  upstairs 
quarters  in  Market  street  buildings  and 
all  are  handicapped  by  lack  of  room  and 
adequate  film  handling  facilities.  The 
new  arrangement  will  help. 


Frisco's  Film  Row  to  Expand. 

All  doubts  as  to  the  permanence  of 
Golden  Gate  avenue  as  San  Francisco's 
"Film  Exchange  Row"  have  been  swept 
aside  by  arrangements  that  have  been 


Build  Village  Street  for  Metro  Film. 

A  Canadian  village  street  scene  built 
by  Metro  on  the  old  Universal  ranch 
in  the  San  Fernando  Valley,  outside  of 
Los  Angeles,  was  the  setting  for  Bert 
Lytell's  new  Screen  Classics,  Inc.,  pic- 


ture, "The  Right  of  Way,"  for  several 
days. 

This  complete  street  was  more  than 
200  yards  long.  Stores  and  houses  typi- 
cal of  the  backwoods  country  of  Canada 
were  built  on  both  sides.  The  build- 
ings were  of  frame  structure,  some  one 
story  and  others  two. 


Author  Present  at  Making 
of  "Stronger  Than  Death" 

THE  Australian  author,  I.  A.  R. 
Wylie,  whose  novel  of  Anglo-In- 
dian life  is  the  basis  of  "Stronger 
Than  Death,"  Nazimova's  forthcoming 
screen  production,  was  present  during 
the  major  part  of  the  work  on  the  pic- 
ture at  Nazimova's  studios  in  California. 
Miss  Wylie  visited  the  studios  at  Nazi- 
mova's personal  invitation,  and  gave 
many  valuable  suggestions,  which  the 
star  accepted  and  utilized  for  the  im- 
provement of  her  screen  work. 

Miss  Wylie  spent  about  two  months  in 
almost  daily  visits  to  the  Nazimova  stu- 
dios. Together  with  a  friend,  Rachel 
Barrett,  she  was  touring  this  country 
in  a  novel  and  thorough-going  way.  Her 
method  was  to  take  up  her  residence 
in  a  typical  section,  and  live  in  that 
neighborhood  until  she  knew  it  well. 
She  passed  three  months  with  friends 
at  La  Jolla,  Cal.,  making  trips  to  Coro- 
nada  and  other  nearby  places,  besides 
her  journeys  to  Los  Angeles.  She  ex- 
pressed herself  as  being  quite  in  love 
with  California  as  a  literary  workshop. 


Brown  to  Los  Angeles  for 
Clark  Cornelius  Company 

COLVIN  W.  BROWN,  of  the  Clark 
Cornelius  Corporation  will  leave 
New  York  befisre  the  first  of  the 
year  for  the  Pacific  Coast  to  spend  sev- 
eral weeks  in  the  interests  of  the  com- 
pany. He  will  spend  most  of  his  time 
in  Los  Angeles,  but  before  his  return 
to  New  York  will  visit  exchange  cen- 
ters on  the  Pacific  Coast  and  in  other 
sections  of  the  west. 

He  will  be  joined  within  a  few  weeks 
at  Los  Angeles  by  H.  C.  Cornelius,  vice 
president  of  Exhibitors  Mutual  and 
treasurer  of  Clark  Cornelius  Corpora- 
tion, who  plans  to  spend  several  months 
in  Los  Angeles. 


"The  Third  Generation"  Presents  a  Fresh,  Vigorous  and  Appealing  Story. 

A  Robertson-Cole  Superior  picture  with  a  notable  cast.  Including  Betty  Rlythc  and  Mahlon  Hamilton. 


THE    MOVING    PICTURE  WORLD 


117 


now 


MVEDSAL  SEDlAl, 


J.  GRUBB  ALEXANDER 

SCREEN  AUTHOR 

ORIGINALS—  —  TITLES 

—  CONTINUITIES  — 

Katherine  McDonald's  first 
First  National  Production 

THE  THUNDERBOLT" 

The  PICTURE  that  is  breaking  all  house  records! 
Also  her  second  First  National  Production 

"THE  BEAUTY  MARKET" 

Shortly  to  he  Released 
LOS  ANGELES,  GAL. 

'Phone  Holly  3445 


nuary  3,  1920  THE    MOVING    PICTURE    WORLD  121 


122 


THE   MOVING   PICTURE  WORLD 


January  3,  1920 


January  3,  1920 


THE    MOVING    PICTURE  WORLD 


123 


Those 
Triangle  Treasures 

**-  -  the  shining  masterpieces  of  all  times  - 
**-  -  pictures  which  will  live  as  genuine  classics  -  -" 
**-  -  greater  than  present  day  production  skill  provides  -  -" 
**-  -  marking  an  advance  in  cinematic  art  when  produced 
three  years  ago  - 

include : 

MONTE  M.  KATTERJOHN'S 

The  Flame  of  the  Yukon 

The  Clodhopper 

The  Weaker  Sex 

The  Apostle  of  Vengeance 

The  Female  of  the  Species 

The  Patriot 

Back  of  the  Man 

The  Gunfighter 

If  some  sparkle  of  unique  originality  peculiarly  native  to  their  creator 
had  not  been  written  into  these  stories  and  continuities,  then  how  does  it  hap- 
pen that  three  of  the  first  announced  group  of  re-issues  appear  in  the  above 
list? 

Plans  are  also  under  way  to  re-issue  certain  Paralta  Plays  which  were 
conceived  by  the  same  mind,  and  which  a  board  of  reviewers  have  adjudged 
superior  to  present-day  productions. 

The  quality  of  creative  genius  is  ever  superior  to  quantity  output. 

And  so  

"Alaska"  will  be  offered  by  its  creator  during  1920  as  a  Katterjohn 
Play,  in  ten  pai'ts — an  evening's  entertainment. 


124 


THE   MOVING   PICTURE  WORLD 


January  3,  1920 


Another  Endorsement 
of 

Brunton  Service 


Los  Angeles,  Cal. .  October  2,  1919. 


Mr.  Robert  Brunton, 
Bi^unton  Studios,  Inc., 
South  Holly^vood,  Cal. 

My  dear  ISr,  Brunton: 

Now  that  the  public  has  given  its 
verdict  on  "The  Miracle  Man,**  I  should  like 
to  tell  you  how  much  I  value  the  co-opera- 
tion of  your  organization  in  the  production 
of  the  picture. 


I  congratulate  you  on  the. organi- 
zation that  yoU'  have  built  up,  and  you  are 
deserving  of  the  thanks  of  every  independent 
producer. 

Your  very  best  well  wisher. 
Sincerely, 


126 


THE  MOVING  PICTURE  WORLD 


January  3,  1920 


XEAL  HART 


Starring  in 

NEAL  HART 
PRODUCTIONS 

Released  through  the 

CAPITAL 
FILM  CO. 


''HOOT"  GIBSON 


Starred  in: 

"The  Crow" 
"His  Voice  on  the  Wire" 
"Double  Hold-Up" 
"Harmony  Ranch" 
"Winning  a  Home" 
"Roaring  Dan" 
"The  Lone  Hand" 

Winner  of  the 

Gold  Belt  in  Pendleton,  Ore., 
for  the  best  all  around  Cowboy 
in  the  world 
in  1912. 


January  3,  1920 


Till-:    MOVING    PICTURE  WORLD 


127 


PELL 
TRENTON 

HAS  APPEARED  IN  FOLLOWING 
CURRENT  RELEASES: 

Playing  Opposite 
BLANCHE  SWEET— 

In  "Cressy" 

EDITH  STOREY— 

In  "The  Greater  Profit" 

MAY  ALLISON— 

In  "Fair  and  Warmer" 

VIOLA  DANA— 

In  the  most  ai^tistic  picture  of 
the  year,  "The  Willow  Tree" 


GLENN  W.  CAVENDER 

The  Original  "Boob''  in  Pictures 

Featured  in 


FOX  SUNSHINE  COMEDIES 

Under  Supervision  of  Hampton  Del  Ruth 


THE   MOVING   PICTURE  WORLD 


Tamaan-  3.  1920 


r;ii!-:r)\  r;  owl  and 


Wliilc  Mi'iillM'i"  "liliiKl  HuvbarKio" 

I'lol   yyjltl  </<'«»({»•  'I  II' ki-r  f'r'xlurlion 

"III!  Iliiilil  <»t  Wfiy"      "Till!  SlicphcrdtM" 


LYiNN  F. 
REYNOLDS 

DIRECTOR 


Wishing  You  All 
A  Merry  Xmas 

and 

A  Happy  New  Year 


I.OS  ANCKI.HS  Oh'I'iCK 


MOVirS(;  PICTURE  WORLD 


(;.  v.  IIAKLKINIAN 


A.  II.  (IlKHLEH 


January  3,  1920 


THE  MOVING  PICTURE  WORLD 


129 


Educational  and  N on-theatrical  News 

Conducted  by  Margaret  I.  MacDonald 


Progress  of  Past  Year 

Presages  Bright  Future 

THE  year  1920  opens  on  a  period  in 
the  history  of  the  educational  film 
when  the  last  milestone  ot  the  pre- 
liminary stage  is  in  sight.  After  years 
of  Incredulity  the  industry  has  Anally 
awakened,  not  only  to  the  necessity  of 
making  a  substantial  preparation  for  a 
market  that  Is  fast  revealing  itself,  but 
it  Is  also  being  moved  by  a  spirit  of  com- 
petition, which,  as  the  old  saying  goes, 
"is  the  life  of  trade." 

It  is  true  that  up  to  the  present  time 
the  problem  of  making  possible  the  use 
of  the  instructional  film  in  the  school  has 
been  bandied  about  without  making 
marked  progress.  System  in  attempting 
to  handle  the  situation  has  been  lacking 
to  a  great  degree;  there  has  been  no  defi- 
nite plan  followed,  and  the  maximum 
effort  has  busied  Itself  with  the  gathering 
together  ot  the  material  already  on  hand. 
The  majority  of  this  material  was  not 
made  with  a  view  to  satisfying  any  defi- 
nite form  of  Instruction  and  does  not  fit 
In  with  the  more  progressive  methods  of 
modern  education. 

Let  this  be  as  it  may,  the  time  Is  at 
hand  when  the  production  of  films  fash- 
ioned along  constructive  and  analytical 
lines,  films  which  will  visualize  and  make 
clear  to  the  child,  or  to  the  college  and 
university  student,  the  intricacies  of  sub- 
jects which  after  years  of  study  are  often 
but  vaguely  understood,  will  be  an  im- 
portant branch  of  the  moving  picture  in- 
dustry. 

If  we  look  back  over  the  past  year  we 
will  find  that  a  vast  change  has  taken 
place  in  the  attitude  of  the  producer 
toward  the  Instructive  film,  and  in  more 
than  one  Instance  strictly  educational  de- 
partments have  been  added  to  the  execu- 
tive machinery.  Capital  from  some  of  the 
wealthiest  organizations  In  the  country 
Is  being  placed  at  the  disposal  of  the 
scientific  screen,  and  we  have  great  rea- 
son to  believe  that  amazing  progress  will 
be  made  in  this  field  before  1921  rolls 
around. 

It  is  in  anticipation  of  big  things  ahead 
that  we  are  opening  a  department  for 
educational  and  non-theatrical  news, 
through  which  we  hope  to  keep  our  read- 
ers alive  to  what  is  happening  In  this 
field,  and  to  be  a  source  of  inspiration 
as  well  as  Information  In  so  far  as  we 
can. 

Exemplify  Right  Idea  on 

Teaching  with  Film 

UNDKR  the  auspices  of  the  New  York 
City  Federation  of  Women's  Clubs, 
an  illustration  of  the  adaptability 
of  the  film  In  teaching  was  given  in  the 
ballroom  of  th©  Hotel  Majestic,  New  York 
City,  on  the  afternoon  of  December  15, 
through  the  courtesy  of  Copeland  Town- 
send,  manager. 

The  films  presented  were  as  follows, 
selected  for  the  occasion  by  the  Carter 
Cinema  Company:  Nature  study,  "A  Day 
with  John  Burroughs,"  by  courtesy  of 
Prizma,  Inc.;  arithmetic  and  algebra, 
"Square  and  Cube  Root";  biology,  "How 
Life  Begins";  child  welfare,  "Our  Chil- 
dren"; Americanization,  "The  Making  of 
an  American."  The  two  films  chosen  to 
illustrate  the  teaching  of  geography  and 
physiology  did  not  arrive  In  time  for  the 
program,  and  were,  respectively,  "The 
Grand  Canyon  of  Arizona"  and  "A  Micro- 
scopical View  of  Our  Blood  System." 

The  first  of  the  number  shows  the  cele- 
brated naturalist  revealing  the  beauties 
of  nature,  including  landscapes,  birds, 
flowers.  Insects  and  other  forms  of  animal 
life,  to  children  who  accompany  him.  The 
second  makes  clear  by  means  of  blocks 


a  couple  of  mathematical  problems,  while 
number  three  reveals  by  delicate  methods 
the  story  of  the  origin  of  life,  starting 
with  the  lowest  forms  and  ending  with 
the  mammal.  The  child  welfare  picture 
illustrates  not  only  the  proper  methods 
of  caring  for  the  baby,  but  also  the  bene- 
fits of  maintaining  a  local  health  clinic. 
The  last  and  not  the  least  important  in 
the  American  plan  of  things  shows  the 
foreign-born  how  to  become  good  citizens, 
the  first  steps  in  which  are  the  mastery 
of  the  English  language,  and  the  study 
of  life  as  it  is  lived  in  the  Great  Democ- 
racy. 

Children  Have  Theatre 

for  the  Holiday  Season 

A THEATRE  for  children,  with  the 
choicest  of  films  adapted  especially 
for  youngsters,  and  a  Christmas  pan- 
tomime presented  by  child  actors  and 
music  selected  by  the  men  who  have  made 
the  Rivoli  and  Rialto  famous,  opened  at 
1  o'clock  Christmas  (Thursday)  after- 
noon. The  Sixty-third  Street  Music  Hall, 
between     Broadway     and    Central  Park 


We.st,  has  been  engaged  for  the  holiday 
season  by  Hugo  Riesenfeld,  and  every  day 
from  1  to  6,  until  Sunday,  January  4, 
there  will  be  a  new  picture  bill.  The 
pantomime,  staged  by  artists  from  the 
Riesenfeld  theatres,  assisted  by  Edward 
Falck,  former  assistant  conductor  of  the 
Metropolitan  Opera,  will  be  run  the  entire 
holiday  season.  The  best  of  the  soloists 
who  have  been  heard  at  the  Rivoli  and 
Rialto  will  appear  at  this  new  house,  only 
this  time  they  will  present  selections  es- 
pecially for  the  youngsters. 


Goldwyn  Has  Zinc  Mining. 

In  the  campaign  of  the  Ford  Educa- 
tional Weekly  in  presenting  the  products 
of  American  industry  in  the  making,  the 
preparation  of  zinc  for  commercial  use 
has  been  filmed.  In  the  next  issue  of  the 
Ford  Weekly  the  cameraman  descends 
the  zinc  mine  shafts  in  the  miners'  cage, 
and  films  miners  and  mules  at  work  min- 
ing the  ore  and  conveying  it  in  cans  from 
the  interior  ot  the  mine  to  the  shaft  where 
it  is  hauled  to  the  surface.  The  washing 
of  the  ore  by  gigantic  machines  and  also 
views  in   the  smelting  plant  are  shown. 


No  Room  for  Mourner*  on  This  Bench. 

Presenting  Ina  Claire,  Belasco  star,  who  has  signed  with  Metro  to  make  a  screen 
version  of  her  famous  p  lay,  "Polly  With  a  Past." 


130 


THE    MOVING   PICTURE  WORLD 


January  3,  1920 


David  Kirkland  Directed 
Holmes  in  New  Metro  Film 

DAVID  KIRKLAND,  who  directed 
Taylor  Holmes  in  his  first  inde- 
dependent  production,  "Nothing 
But  the  Truth,"  the  picturization  of 
Frederic  Isham's  novel  that  will  be  dis- 
tributed exclusively  by  Metro,  is  not 
only  a  director  of  note  but  a  late  cap- 
tain in  the  A.  E.  F.  Director  Kirkland 
enlisted  at  the  beginning  of  the  war, 
earned  a  captain's  commission  and  was 
sent  to  France.  He  served  there  until 
the  armistice  was  signed,  when  he  re- 
turned to  America,  and  took  up  his  old 
work  back  of  the  camera. 

Upon  returning  to  the  United  States, 
Mr.  Kirkland  was  engaged  by  the  Con- 
stance Talmadge  Film  Corporation,  and 
directed  this  star's  first  two  pictures 
under  her  First  National  contract,  "A 
Temperamental  Wife"  and  "A  Virtuous 
Vamp."  Just  about  this  time  Taylor 
Holmes  was  perfecting  Taylor  Holmes 
Productions,  Inc.,  and  he  selected  Mr. 
Kirkland.  The  latter's  experience  had 
included  a  noteworthy  career  on  the 
speaking  stage,  as  well  as  extensive  film 
work  for  Universal,  Famous  Players, 
Pathe  and  World. 

"Nothing  But  the  Truth"  is  scheduled 
for  early  release  through  Metro,  exclu- 
sive distributors  of  the  Holmes  produc- 
tions in  the  United  States  and  Canada. 
This  comedy,  which  is  known  in  story 
form  to  a  multitude  of  readers,  was  a 
stage  vehicle  for  William  Collier,  who 
played  James  Montgomery's  dramatiza- 
tion of  the  Isham  novel.  On  the  stage 
"Nothing  But  the  Truth"  was  one  of 
William  Collier's  greatest  successes, 
running  in  New  York  alone  for  more 
than  forty  weeks,  subsequently  playing 
throughout  this  country  and  almost  the 
entire  civilized  world. 


London  and  Paris  to  See 
Artistic  "Broken  Blossoms" 

GUY  CROSW^ELL  SMITH,  LTD., 
the  American  company  holding  all 
foreign  rights  to  D.  W.  Griffith's 
artistic  "Broken  Blossoms,"  announces 
the  sale  of  the  rights  in  Great  Britain 
for  the  largest  figure  ever  paid  for  a 
cinema  production  in  that  country. 

George  Bowles,  general  European 
manager  for  the  company,  cables  at  the 
same  time  that  he  has  been  obliged  to 
open  larger  offices  at  6  Rue  de  la  Paix 
in  Paris,  where  plans  are  now  ripening 
for  the  presentation  of  this  production 
in  one  of  the  largest  theatres  in  Paris. 
Mr.  Bowles  has  refused  several  big  cash 
oflFers  for  the  French  rights  to  "Broken 
Blossoms"  and  prefers  to  see  to  its  pre- 
sentation in  that  city  under  his  per- 
sonal supervision.  It  will  be  handled 
there  upon  the  same  scale  as  it  was 
in  New  York  during  its  run  at  the 
Cohan  Theatre,  The  sale  of  the  Great 
Britain  rights  also  provided  for  the 
same  elaborate  production  of  the  story 
in  London  before  it  is  released  in  any 
other  parts  of  the  United  Kingdom. 

Guy  Croswell  Smith,  Ltd.,  has  also 
closed  a  deal  by  which  this  company 
takes  over  all  remaining  foreign  rights 
to  the  Griffith  spectacle,  "Intolerance," 
In  this  connection  Mr,  Bowles  will 
handle  both  pictures  for  the  remain- 
ing territory  in  Europe  and  is  due  to 
open  offices  in  London  for  Guy  Cros- 
well Smith,  Ltd,,  and  distribute  from 
the   two  centers,  Paris  and  London, 


Pathe  Has  Special  One  Sheet. 

To  further  augment  its  strong  exploi- 
tation campaign  on  "My  Husband's, 
Other  Wife,"  third  of  J.  Stuard  Black- 
ton's  feature  productions  for  Pathe, 
with  Sylvia  Breamer,  Robert  Gordon, 
Warren  Chandler,  and  May  McAvoy  in 
the  cast,  a  spe;ial  one  sheet  is  being 
issued  by  Pathe. 

"Don't  get  a  divorce  until  you  see 
'My  Husband's  Other  Wife,'"  the  one 
sheet  reads.  It  is  strikingly  done  in 
orange  and  black  and  in  a  forceful  man- 
ner hits  the  point  of  the  drama  produced 
by  Commodore  Blackton. 


Fox  Gets  Screen  Rights 

to  Clemenceau's  Novel 

WILLIAM  FOX,  president  of  Fox 
Film  Corporation,  has  secured 
from  Georges  Clemenceau,  pre- 
mier of  France,  the  screen  rights  to  the 
only  novel  that  the  noted  stateman  and 
journalist  has  written.  It  has  been  pub- 
lished in  both  French  and  English  under 
the  title  "The  Strongest." 


iimiiiiiiiiiiiiiiimiiiiliiiiiiiiiiiiiiiilillitiiiluiiilillKiiiiiiiitiiMti 


Premier  Georget  Clemenceau 

'Tiger  of  France"  who  has  prepared  a 
motion  picture  version  of  his  "The 
Strongest"  for  Fox  production. 


M,  Clemenceau  himself  prepared  the 
cinema  version  of  his  famous  and  fas- 
cinating story.  The  tireless  worker  who 
pointed  the  way  to  victory  during  the 
darkest  hours  of  his  country's  fearful 
ordeal  in  war,  worked  on  the  adaptation 
of  his  novel  even  while  he  was  engaged 
in  trying  to  untangle  a  skein  of  the  most 
difficult  diplomatic  problems  in  the  his- 
tory of  the  world.  His  adaptation  has 
been  finished  and  now  'The  Strongest" 
is  ready  to  be  filmed,  R,  A,  Walsh  will 
direct  the  production. 

Premier  Clemenceau  for  many  years 
has  been  a  devoted  patron  of  the  silent 
drama.  In  fact,  it  is  one  of  his  hobbies. 
Long  ago  the  great  statesman  declared 
that  the  cinema  was  the  one  and  only 
logical  method  by  which  to  make  the 
whole  world  one  in  thought,  aim  and 
accomplishment  for  the  betterment  of 
humanity.  He  has  pointed  out  that,  with 
the  aid  of  the  cinema,  language  was  not 
necessary — that  a  story  told  in  pictures 
would  appeal  to  all  classes. 


Famous  Players  May  Lease 
Instead  of  Run  Theatre 

NATHAN  KORN,  New  York  repre- 
sentative of  the  Famous  Players- 
Lasky  Corporation,  was  in  Cincin- 
nati recently  conferring  with  the  archi- 
tects who  are  preparing  plans  for  the 
building  to  occupy  the  site  recently  pur- 
chased by  Max  Goldstein  at  Fifth  and 
Vine  streets.  The  plans  as  announced 
during  the  visit  of  Mr.  Korn  contem- 
plate the  erection  of  an  eighteen-story 
office  building  to  cost  approximately 
$4,000,000.  Included  in  the  plans  is  pro- 
vision for  a  large  store,  which,  it  is  said, 
will  be  occupied  by  the  Wanamaker  de- 
partment store  corporation.  This  would 
utilize  the  larger  part  of  the  first  floor. 

A  theatre  will  be  built,  using  a  part 
of  the  first,  second  and  third  floors,  and 
will  be  along  the  lines  announced  some 
time  after  the  purchase  of  the  property. 
Seats  will  be  provided  for  approximately 
3,100  persons. 

It  is  now  said  that  it  is  uncertain 
whether  the  Famous  Players-Lasky  Cor- 
poration will  operate  the  theatre  as  a 
first-run  moving  picture  house  or  lease 
it  to  Marcus  Loew  for  a  vaudeville 
house.  Following  the  original  announce- 
ment of  the  purpose  of  the  company  to 
use  it  for  presenting  its  own  shows,  an 
association  of  leading  exhibitors  in  Cin- 
cinnati and  vicinity  was  formed  to  com- 
bat this  principle.  No  definite  date  has 
been  set  for  starting  work  on  the  build- 
ing, but  it  is  believed  there  will  be  little 
delay  in  the  erection  of  the  building. 


"The  Play's  the  Thing"  Is 
American's  1920  Slogan 

SAMUEL  S.  HUTCHINSON,  presi- 
dent of  the  American  Film  Com- 
pany, Inc.,  is  making  his  way  back 
from  Santa  Barbara  to  Chicago  for 
the  Christmas  holidays.  En  route  he  is 
spending  some  time  at  the  .American 
distributing  branches  at  San  Francisco, 
Los  Angeles,  Salt  Lake  City,  Denver, 
Oklahoma  City,  Omaha,  Kansas  City, 
Des  Moines  and  Minneapolis,  where  he 
is  making  a  happy  resume  of  the  1919 
business  of  the  "Flying  A  Super- 
Specials"  and  sharing  his  enthusiastic 
plans  for  big  things  for  the  new  year. 

"The  most  gratifying  success  of  our 
big  super-attractions  beginning  with 
'Six  Feet  Four,'  followed  by  The  Hel- 
lion' and  'Eve  in  Exile'  mark  our  new 
policy  a  winner,"  Mr.  Hutchinson  writes. 

Flying  A's  1920  Plan. 

"The  play's  the  thing' — the  new  slo- 
gan of  the  American — is  most  assured- 
ly in  line  with  the  best  trend  of  thought 
today.  The  meat  of  the  highest  priced 
and  most  popular  novels,  stars  chosen 
who  are  best  fitted  for  the  parts,  the 
best  acting  obtainable,  with  no  restric- 
tions and  no  precedents — the  line  of 
least  resistance  to  phenomenal  success 
— this  is  the  1920  campaign  mapped  for 
the  Flying  A's,  Each  film  treated  as  a 
single  unit,  each  aiming  to  be  better 
than  the  last,  with  the  thumb  of  the 
management  constantly  on  the  public 
pulse — an  infinite  vista  of  superb  pos- 
sibilities is  open  to  1920  Americans, 

"With  no  cast-iron  release  dates,  the 
-American  films  are  completed  when 
they  are  perfect;  new  when  and  where 
they  are  new;  an  assured  success  be- 
fore they  appear.  No  clamps  on  the  Fly- 
ing A  Specials  !" 


January  3,  1920 


THE    MOVING    PICTURE  WORLD 


131 


''Valley  of  Tomorrow"  Is 

Next  "Flying  A"  Special 

THE  VALLEY  OF  TOMORROW," 
which  is  just  emerging  from  the 
laboratory  stage  in  the  American 
Film  Company's  work-rooms,  was  de- 
signed by  Stephen  Fox  to  give  rein  to 
William  Russell's  versatility  as  an  in- 
terpreter of  strong  emotional  parts, 
as  well  as  the  master  of  dynamic  ac- 
tion. 

Because  the  story  enlists  the  sym- 
pathy of  the  spectator  from  the  start 
by  its  high  moral  tone,  he  finds  him- 
self with  strained  attention  solving  the 
knotty  problems  of  right  and  wrong 
that  present  themselves  with  kaleido- 
scopic speed  to  the  camera  of  con- 
science. The  mental  struggles  between 
old  family  traditions  and  a  newer,  finer 
sense  of  honor  form  the  backbone  of  a 
drama  which  enables  a  strong  cast  to 
run  the  gamut  of  human  emotions. 

Mary  Thurman  plays  the  role  of  the 
Italian  sister  while  Elenore  Colonna, 
provides  an  excellent  support  in  the 
leading  feminine  role.  Fred  M.  Mala- 
testa,  a  native  Italian,  presents  a  true- 
to-life  study  of  the  moral  outlaw  who 
later  becomes  a  miserable  suppliant  for 
mercy.  Pauline  Curley  makes  an  ap- 
pealing little  sister.  Harvey  Clark, 
Frank  Brownlee,  Jeffrey  Sloan,  Frank 
Clark  and  Lewis  King,  a  younger 
brother  of  the  well-known  director, 
Henry  King,  are  other  popular  screen 
players  in  the  cast.  Emmett  J.  Flynn 
directed  the  production  of  the  picture. 

Prominent  Belgian  Artiste 
Starred  in  American  Film 

RR.  NEHLS,  general  manager  of 
the  American  Film  Company, 
•  Chicago,  has  gone  to  the  Santa 
Barbara  studios  of  the  company  to  see 
that  the  new  production  plans  for 
"Flying  A"  pictures  are  carried  out 
faithfully,  in  letter  and  in  spirit,  down 
to  the  smallest  detail. 

This  month  the  company  is  in  the 
midst  of  the  initial  work  on  a  feature, 
based  on  Samuel  Merwin's  "The  Honey 
Bee."  Marguerita  Sylva,  famous  con- 
cert artiste  and  grand  opera  diva,  is 
carrying  the  principal  feminine  role. 
Here  is  a  part  that  calls  into  play  all 
the  sparkle,  intellect  and  emotional 
power  that  this  brilliant  Belgian,  with 
a  stage  record  circling  the  globe,  brings 
to  its  interpretation. 

The  American  has  secured  as  Mme. 
Sylva's  director  Rupert  Julian.  A  strong 
cast  has  been  assembled  to  support 
Mme.  Sylva. 

In  every  other  production  on  the 
American's  list  for  1920  the  same  high 
standards  will  be  found  to  rule  con- 
sistently. Big  story  by  a  big  author — 
famous  director — star  of  world-wide 
reputation — high-power  cast — lavish  set- 
tings— minute  attention  to  every  detail 
of  production:  these  are  the  solidly 
planted  posts  that  supply  the  founda- 
tion for  the  "Flying  A's"  new  series  of 
super-features. 


ADVERTISING  PAYS,  you  will  aaree; 
then  why  hesitate  ordering  "Picture  The- 
atre Advertising,"  by  Sargent,  a  volume 
with  300  pages  devoted  exclusively  to  the 
ivays  and  nitans  of  increasing  box  office 
receipts.  Postpaid  for  $2.  Chalmers  Pub- 
lishing Company,  516  Fifth  avenue,  New 
York'. 


Dazey  a  Rapid  Worker. 

Within  four  weeks  after  his  arrival  in 
Los  Angeles,  Frank  M.  Dazey  had  two 
continuities  in  course  of  production  at 
the  Louis  B.  Mayer  studios.  One  picture 
is  Caroline  Lockhart's  "The  Fighting 
Shepherdess"  in  which  Anita  Stewart  is 
starred,  and  the  other  is  Grace  Miller 
White's  "Polly  of  the  Storm  Country" 
with  Mildred  Harris  -Chaplin  as  the  star. 
Both  are  for  release  through  the  First 
National  Exhibitors  Circuit. 

Mr.  Dazey  is  under  a  long-time  con- 
tract with  Louis  B.  Mayer  and  is  now 
working  upon  a  new  story  which  will  be 
shortly  announced  as  a  starring  vehicle 
for  either  Anita  Stewart  or  Mildred 
Harris  Chaplin.  He  has  just  finished  a 
stage  play  which  his  father,  C.  T.  Dazey, 
author  of  "In  Old  Kentucky,"  is  now 
placing  for  production  in  New  York. 


St  John  Becomes  Republic's 
San  Francisco  Manager 

FLOYD  ST.  JOHN,  for  several  years 
manager    of  '  the    San  Francisco 
branch  of  the  World  Film  Cor- 
poration, and  now  filling  a  like  position 
with  the  Republic  Distributing  Corpora- 

 "  >iii|  MIIIIII1  liiitiiiiiiiMiiiitiifMiliiiiriiiiiMiriiiijti  iiMriiiririiiiiiililiiniiliiiii 


Floyd  St.  John. 


San  Francisco  Manager  for  Republic 
Distributing  Corporation.  . 

iiiiiiliilrllll1MIIIIIItiirllilltillllllltr(IIMII[iiiiiiii)iillliiiliitiilitiiiMMiiiiiMiiiijiiiMiiiiiriiiiiriiiiiiiiiiiiiiiiiiiiliiril 

tion,  has  met  with  a  degree  of  success 
that  is  unusual,  to  say  the  least.  He 
stepped  into  the  film  exchange  business 
as  a  full-fledged  manager,  with  a  record 
of  twenty  years'  continuous  service  with 
a  typewriter  concern  to  his  credit,  and 
proceeded  to  apply  proved  business 
principles  to  this  industry. 

Without  any  hurrah  the  World  busi- 
ness was  developed  until  the  local  ex- 
change was  one  of  the  leading  branches, 
and  large  additions  to  the  (juarters  and 
to  the  working  staff  were  imperative. 

Mr.  St.  John  is  a  leading  member  of 
the  San  Francisco  Film  Exchange  Board 
of  Trade  and  is  vice  president  of  the 
National  Association  of  F.  I.  L.  M. 
Clubs.  In  speaking  of  the  change  from 
the  World  to  the  Republic  Distributing 
Corporation,  Mr.  St.  John  states  that 
the  transfer  was  brought  about  in  thi.s 
field  without  the  loss  of  a  contract. 


Make  Scenes  for  Thomas 
Play  in  Longacre  Theatre 

OUT  of  one  theatre  and  into  another 
was  Doris  Kenyon's  course  while 
busily  engaged  in  serving  two 
masters,  filmdom  and  stage.  Through 
the  courtesy  of  L.  Lawrence  Weber, 
owner  of  the  Longacre  Theatre,  New 
York,  Theodore  C.  Deitrich,  co-produ- 
cer of  Miss  Kenyon's  forthcoming  W. 
W.  Hodkinson  release,  "The  Harvest 
Moon,"  procured  that  playhouse  for  the 
enactment  of  many  scenes  in  the  pic- 
turization  of  Augustus  Thomas'  stage 
success. 

So  Miss  Kenyon,  who  has  the  stellar 
role  in  A.  H.  Woods'  stage  production, 
"The  Girl  in  the  Limousine,"  had  a 
whirlwind  time  of  it  in  a  week  of  after- 
noon and  evening  jumps  from  the  El- 
tinge  Theatre,  which  houses  her  stage 
success,  to  the  Longacre,  and  vice  versa. 

Many  stage  and  screen  favorites  make 
up  the  cast  in  support  of  the  star  in 
"The  Harvest  Moon,"  which  is  being 
directed  by  J.  Searle  Dawley.  As  her 
leading  man  Miss  Kenyon  has  Wilfred 
Lytell. 

One  of  the  important  roles  is  in  the 
hands  of  Earl  Schenck,  former  leading 
man  but  now  one  of  the  best-known 
of  screen  character  actors.  Peter  Lang, 
formerly  a  big  vaudeville  favorite,  has 
a  role  commensurate  with  his  ability. 
Another  important  role  is  entrusted  to 
Grace  Barton,  for  years  a  popular  musi- 
cal comedy  favorite. 

Marie  Shotwell  portrays  the  part  of 
Mrs.  Winthrop,  a  role  worthy  of  her 
talents.  Stuart  Robson  has  a  role  of 
big  opportunities.  George  Lessey  and 
Frederick  Radclifife,  well-known  charac- 
ter artists,  complete  the  roster. 


Bookings  Follow  Prints  on 
Pathe's  "Fighting  Cressy" 

WITH  the  arrival  of  the  prints  on 
"Fighting  Cressy"  in  the  thirty- 
two  Pathe  exchanges  through- 
out the  country,  there  has  been  a  great 
demand  for  the  Blanche  Sweet  special 
produced  by  Jesse  D.  Hampton  from 
the  story  by  Bret  Harte. 

The  combination  of  a  great  star  in  a 
story  by  a  well  known  author  cannot 
be  denied  by  exhibitors,  who  are  fully 
aware  of  the  box  office  attractiveness 
of  such  an  arrangement.  The  success 
of  "Fighting  Cressy"  in  its  pre-release 
run  in  New  York  also  has  had  a  big 
influence  in  the  demand  created  for  the 
production,  which  is  slated  for  release 
on  January  11.  Blanche  Sweet,  through 
"A  Woman  of  Pleasure,"  further  en- 
hanced her  reputation  as  a  star  of  the 
first  magnitude.  Her  reception  by  re- 
viewers of  "Fighting  Cressy,"  was 
equally  as  cordial  as  the  criticisms  reg- 
istered on  "A  Woman  of  Pleasure,"  par- 
ticular attention  being  paid  by  critics 
to  the  strength  of  Bret  Harte's  story. 

"Cressy"  contains  all  the  strength 
and  virility  of  young  America  in  the 
early  western  days  without  making  the 
picture  a  rough-riding,  shooting-up, 
commonplace  wild  west  film.  Robert 
Thornby  directed  the  production.  In 
the  cast  are  Russell  Simpson,  Frank 
Lanning,  Walter  Perry,  Edward  Peil, 
Antrim  Short,  Pell  Trenton,  Billie  Ben- 
nett and  young  Georgie  Stone,  the  child 
who  started  his  career  several  years  ago 
as  a  mere  baby  in  Griffith  and  Triangle 
productions. 


132 


THE    MOVING   PICTURE  WORLD 


January  3,  1920 


Paul  Brunei  Says  Serial  Producing 

Will  Attain  Great  Heights  in  1920 


SERIAL  production,  both'  as  to  quan- 
tity and  quality,  will  reach  un- 
dreamed of  heights  in  1920,  accord- 
ing to  Paul  Brunet,  vice  president  and 
general  manager  of  Pathe  Exchange, 
Inc.  , 
"As  a  firm  believer  in  the  future  ot 
the  motion  picture  serial,  I  can  see  only 
the  greatest  possibilities  for  this  form 
of  screen  entertainment  in  the  coming 
year,"  said  Mr.  Brunet.  "The  history 
of  1919  proves  conclusively  that  the  se- 
rial is  really  just  beginning  to  come 
into  its  own.  Far  from  being  in-  the 
waning  stage,  it  is  growing  rapidly  in 
popularity  among  exhibitors  and  public 
alike.  , 

"Pathe's  serial  plans  for  1920  have 
been  made  in  accordance  with  Pathe's 
belief  in  the  future  of  serials.  I  can 
say  without  fear  of  overstating  the 
facts  that  Pathe  serials  in  1919  sounded 
an  entirely  new  note.  They  blazed  the 
way  for  the  type  of  production  on  which 
we  are  specializing  for  1920. 

Dempsey  At  Work. 
"We  have  already  announced  Jack 
Dempsey,  the  heavyweight  boxing  cham- 
pion of  the  world,  as  one  of  our  stars 
for  1920.  He  is  at  present  working  on 
a  fifteen-episode  serial  at  the  Brunton 
studio  in  Los  Angeles. 

"Another  new  Pathe  stars  is  Juanita 
Hansen.  Miss  Hansen  will  arrive  in 
New  York  immediately  after  the  holi- 
days to  begin  work  on  a  serial  which 
will  be  supervised  by  George  B.  Seitz. 

"The  Arthur  F.  Beck  serial,  'The  Isle 
of  Jewels,'  will  be  set  for  release  soon. 
This  has  as  its  co-stars  Stuart  Holmes 
and  Frances  Mann. 

"'The  Third  Eye,'  the  Louis  J.  Ganier 
serial  co-starring  Warner  Oland  and 
Eileen  Percy,  is  near  completion. 

"Ruth  Roland's  new  serial,  'The  Ad- 
ventures of  Ruth,'  the  first  from  her 
own  producing  company  was  released 
and  will  run  well  into  the  new  year." 

Warners  Close  Many  Sales 
on  Selig's  Animal  Serial 

A BIG  deal  has  been  closed  by  the 
Warner  Brothers  on  the  Selig  wild 
animal  serial,  "The  Lost  City," 
with  the  Hatch  Enterprises,  involving 
rights  to  New  York,  New  Jersey,  Penn- 
sylvania, District  of  Columbia,  Mary- 
land, Delaware  and  West  Virginia. 

Mr.  Hatch,  in  commenting  on  the 
deal,  said  he  considered  himself  lucky 
to  get  such  a  sure  winner,  and  ex- 
hibited a  letter  from  his  representative 
in  Philadelphia,  stating  that  after  a 
trade  showing  he  signed  up  seventy 
theatres,  which  includes  the  Stanley 
Circuit,  out  of  a  possible  ninety-three 
in  that  city. 

The  demand  for  territory  is  said  to 
be  beyond  the  fondest  imagination  of 
the  Warner  Brothers.  Inquiries  and 
letters  are  pouring  in,  not  only  from 
state-right  buyers,  but  from  first-run 
theatres. 

C.  R.  Beacham,  manager  of  the  First 
National  Exhibitors  Circuit  of  Atlanta, 
Ga.,  writes  that  he  signed  up  a  chain 
of  theatres,  which  includes  first-run 
theatres  that  never  ran  a  serial  before, 
and  in  closing  the  deal  it  was  not  nec- 


essary to  give  a  trade  showing,  as  the 
exhibitors  stated  that  they  heard  so 
much  about  "The  Lost  City,"  that  they 
would  book  it  on  its  reputation.  Mr. 
Beacham  further  states  that  it  will  be 
necessary  to  order  extra  prints  to  ac- 
commodate the  bookings. 

Twenty-four  states  have  been  sold. 
In  addition  to  those  acquired  by  the 
Hatch  Enterprises,  the  First  National 
Exhibitors  Circuit  of  Atlanta,  Ga.,  have 
the  rights  for  Georgia,  Alabama,  Flori- 
da, Tennessee,  North  and  South  Caro- 
lina. The  Arrow  Film  Corporation  of 
Boston,  Mass.,  the  New  England  rights; 
the  Standard  Film  Service  Company  of 
Cleveland,  Ohio,  has  the  Ohio,  Michigan 
and  Kentucky  rights. 

Charles  L.  Stephenson  of  Toronto 
bought  the  Canadian  Rights.  He  called 
up  Toronto  on  phone  and  booked  "The 
Lost  City"  in  sixteen  large  theatres. 

Irwin  Resigns  from 

Famous  Players-Lasky 

WALTER  W.  IRWIN  announced 
this  week  that  he  had  resigned 
as  vice-president  of  the  Famous 
Players-Lasky  Corporation.  In  a  state- 
ment December  23  to  the  trade  press, 
Mr.  Irwin  said:  "This  is  the  second 
time  I  have  resigned  as  vice-president 
of  the  Famous  Players-Lasky  Corpora- 
tion. The  first  occasion  was  last  July, 
but  by  insistence  and  urging  I  was  per- 
suaded to  withdraw  it.  This  time,  how- 
ever, my  resignation  stands." 

When  questioned  regarding  his  future 
activities,  he  said  that  he  had  just  re- 
turned from  a  three-weeks'  visit  to  the 
coast  and  expected  at  an  early  date  to 
make  a  definite  and  interesting  an- 
nouncement to  the  trade. 

It  was  in  May  of  1915  that  Mr.  Irwin 
stepped  out  of  the  active  practice  of 
law  and   incorporated   the  Vitagraph- 


Lubin-Selig-Essanay,  Inc.,  to  handle  the 
feature  product  of  the  four  manufac- 
turers, of  which  company  he  was  gen- 
eral manager  and  treasurer.  At  once  he 
introduced  into  the  industry  the  open 
booking  policy,  under  which  were  sold 
the  pictures  of  each  producer  strictly 
according  to  their  drawing  power  or  box 
office  value.  However,  in  September  of 
1917,  when  the  Vitagraph  Company  pur- 
chased the  interests  in  the  sales  organ- 
ization of  the  Lubin,  Selig  and  Essanay 
Companies,  Mr.  Irwin,  with  but  one 
brand  of  product  to  handle,  introduced 
what  was  known  as  the  rotary  star 
system  and  which  was  thereafter  fol- 
lowed by  other  companies  under  the  des- 
ignation of  the  star  series  system. 

Likewise  he  introduced  into  the  indus- 
try the  first  profit  sharing  and  bonus 
systems,  by  which  the  employes  shared 
in  a  definite  percentage  of  the  profits, 
and  each  branch  organization  also  re- 
ceived a  percentage  of  the  gross  pro- 
ceeds over  and  above  a  given  quota 
assigned  to  it. 

It  was  in  December  of  1918  that  Mr. 
Irwin  resigned  as  general  manager  and 
treasurer  of  Vitagraph  and  became  vice- 
president  of  Famous  Players-Lasky 
Corporation. 


Triangle  Will  Release 

Two  January  Productions 

TRIANGLE  will  do  its  bit  to  make 
the  year  1920  the  most  prosperous 
,  in  the  film  industry  by  releasing 
in  January  two  promising  productions, 
'The  Clodhopper,"  with  Charles  Ray, 
and  "A  Gamble  in  Souls,"  with  Dorothy 
Dalton  and  William  Desmond.  These 
stars  have  proved  themselves  to  be 
profitable  box  office  attractions  and  are 
the  first  of  a  series  of  "great  stars  in 
their  greatest  plays"  which  Triangle 
will  release  during  1920. 

"The  Clodhopper,"  written  by  Monte 
M.  Katterjohn,  author  of  "The  Flame 
of  the  Yukon"  which  Triangle  released 
November  23  and  which  had  first  runs 
in  many  of  the  largest  houses  through- 
out the  country,  is  a  Thomas  H.  Ince 
production.  It  is  a  story  which  shows 
Charles  Ray  at  his  best,  for  it  permits 
that  popular  star  to  take  the  role  of  a 
farm  boy,  a  role  which  gained  him  his 
greatest  fame. 

".\  Gamble  in  Souls"  is  a  red-blooded 
story  of  the  battle  between  a  girl  of 
the  San  Francisco  streets  and  a  minis- 
ter who  are  shipwrecked  on  a  deserted 
isle.  The  battle  between  good  and  evil 
with  ever  powerful  nature  holding  both 
individuals  in  its  grip  comprises  a  theme 
which  tightly  holds  the  spectator. 


King  Baggot 

Starring  in  "The  Hawk's  Trail,"  tlie 
Burston  serial  handled  by  W.  H. 
Productions. 


Secure  Many  First  Runs 

on  New  Screen  Magazine 

PRACTICALLY  every  large  city  in 
the  United  States  now  has  a  pic- 
ture theatre  at  which  Universal's 
New  Screen  Magazine  is  a  weekly  fea- 
ture. A  canvass  made  by  Hal  Hod^s, 
editor  of  the  magazine,  who  has  been 
visiting  the  principal  cities  of  the  mid- 
dle west  and  the  west  writes  from  San 
Francisco  that  first  runs  have  been 
landed  in  Denver,  Chicago,  Salt  Lake, 
Butte,  Seattle  and  San  Francisco  in  the 
past  several  weeks.  This  added  to  the 
number  which  has  been  using  the  reel 
for  the  past  year,  gives  the  New  Screen 
Magazine  a  record  that  is  almost  100 
per  cent. 


January  3,  1920 


THE    MOVING    PICTURE  WORLD 


133 


Selig  Now  Directs  Production  for 

Selig  Polyscope;  Ltd.,  of  England 


JOHN  G.  WAINWRIGHT,  of  London, 
England,  spent  two  days  in  Chicago 
last  week,  on  his  way  borne  from 
Los  Angeles,  via  New  York.  When  I 
called  on  him  at  the  Hotel  La  Salle,  I 
had  no  inkling  of  the  pleasant  surprise 
that  awaited  me  in  the  form  of  news  in 
which  the  leading  pioneer  of  America 
in  the  production  of  moving  pictures 
figures  largely.        .        ^.  , 

Mr.  Wainwright  is  a  director  of  the 
new  Selig  Polyscope  Company,  Ltd.,  of 
England,  which  was  organized  during 
the  closing  days  of  August  last,  with  a 
capital  of  £125,000  sterling.  The  manag- 
ing director  of  the  company  is  H.  J. 
Boam,  of  London,  who  is  widely  known 
in  English  film  circles. 

Our  old  friend,  William  N.  Selig,  who 
is  largely  interested  in  the  company,  is 
general  director  of  production  for  the 
organization.  No  films  will  be  produced 
in  England,  as  all  the  product  will  be 
made  in  America,  under  the  personal 
supervision  of  Mr.  Selig. 

To  Make  Superfeature*  Only. 

The  policy  of  the  company  confines 
production  to  superfeatures,  founded  on 
well-known  novels  and  plays,  to  serials 
and  one-reel  animal  pictures.  The  prod- 
uct will  be  released  as  new  Selig  spe- 
cials in  the  British  Isles,  the  United 
States,  Canada  and  throughout  the 
world,  and  will  be  handled  in  the  United 
States  and  Canada  by  the  Export  and 
Import  Film  Company,  Inc.,  at  729 
Seventh  Avenue,  New  York. 

The  first  production,  which  is  now 
under  way  at  the  Selig  plant,  Los  An- 
geles, will  be  entitled  "The  Mask, 
adapted  from  the  novel  of  that  name  by 
Author  Hornung.  Jack  Holt  and  Hedda 
Nova  appear  in  the  leading  roles  and 
are  supported  by  a  carefully  elected 
cast.  It  will  be  completed  in  about  five 
weeks.  Others  to  follow  are  "Kazan,  the 
Dog  Wolf,"  "The  Kingdom  of  Slender 
Swords,"  from  the  book  of  that  name, 
and  a  serial  entitled  "The  Double  Four," 
adapted  from  the  book  by  Oppenheim. 
This  serial  will  be  in  fifteen  episodes,  of 
two  reels  each. 

Seli^s  Name  Popular. 
Mr.  Wainwright's  mission  to  Los  An- 
geles was  to  press  forward  production 
■  at  the  new  Selig  studios,  which  have 
just  been  completed  and  where  the  most 
modern  appliances,  electric  and  other- 
wise, have  been  installed. 

Mr.  Wainwright  informed  the  writer 
that  the  name  of  "Selig"  still  stands  high 
throughout  the  entire  trade  in  the  Brit- 
ish Isles,  and  that  a  large  following  are 
awaiting  the  first  release  of  the  new 
Selig  Polyscope  Co.,  Ltd.  He  empha- 
sized the  £act  that  this  is  the  only 
English  producing  company  in  America 
that  is  making  pictures  with  American 


directors,  players  and  general  studio 
stafif. 

Mr.  Wainwright  left  for  New  York 
Saturday,  December  20,  and  hopes  to 
embark  for  England  the  first  week  in 
January. 


December  8  Worst  Week 

for  Illinois  Exhibitors 

HARRY  WEISS,  co-manager  with 
R.  C.  Seery,  of  First  National's 
Chicago  office,  made  a  flying  trip 
through  Illinois  the  week  of  December  8, 
visiting  all  the  larger  exhibitors  in  the 

iliiimiiiiiiiitiiiiiillililliliiiiiiiiiliiiiitiiijitiiriiiiiliiiiiiiiiiiiiitiiH  iiiiiiiiiiKiiii 


W.  N.  Selig 

General  director  of  production  (or  Selig 
Polyscope,  Ltd.,  England. 

,„„„  ,nmmii  iii.m..iiin„  .i.iim  "  '  '  miimiimiii 

state.  That  was  when  the  coal  shortage 
threatened  to  close  most  of  the  picture 
theatres  in  Illinois. 

In  Rock  Island,  Moline  and  Morrison 
all  amusement  places  were  shut  tight. 
In  Rockford  and  Peoria  exhibitors  were 
cut  down  to  six  days,  and  about  forty- 
five  towns,  of  not  over  2,000  inhabitants 
each,  were  on  the  verge  of  closing  when 
the  order  went  out  to  the  miners  to  go 
back  to  work. 

At  Streator  an  amusing  incident  was 
noticed.  There  an  exhibitor  was  or- 
dered to  close  because  he  was  out  of 
coal.  Across  the  street  from  his  theatre 
was  an  empty  lot,  with  an  abandoned 
mine  shaft.  Here  it  should  be  stated 
that  Streator  is  in  the  heart  of  the  old 
northern  Illinois  mining  district.  With 
the  aid  of  several  boys  and  the  use  of 
screenings  were  salvaged  from  the  old 


a  few  bushel  baskets,  enough  coal 
shaft  to  make  this  exhibitor's  theatre 
the  coziest  place  in  town. 

At  East  St.  Louis  no  lights  and  no  heat 
were  allowed  in  any  theatre,  and  only 
one  arc  light  was  permitted  in  a  street 
block.  Yet,  half  a  mile  away,  across  the 
river,  St.  Louis  was  open  in  full  blast, 
simply  for  the  reason  that  it  lay  west 
of  the  Mississippi  and  in  a  different  re- 
gional coal  district. 

Joe  Erber,  of  the  Erber  Theatre,  how- 
ever, was  equal  to  the  emergency.  He 
put  on  a  double  feature  program  and 
advertised  the  fact  that  patrons  would 
save  sixteen  cents  carfare  to  St.  Louis 
by  coming  to  his  theatre.  He  packed  the 
house  so  full  that  heat  was  unnecessary, 
while  the  solitary  light  in  his  box  office 
shed  its  rays  on  a  waiting  crowd  out- 
side. 

In  the  coal  field  district,  in  southern 
Illinois,  exhibitors  reaped  a  harvest. 
There  the  miners  with  their  families  at- 
tended the  theatres  in  crowds.  As  a 
rule,  however,  excluding  Chicago,  the 
week  was  the  worst  for  exhibitors  ever 
experienced  in  the  state.  The  weather, 
besides,  was  the  coldest  experienced  in 
years,  for  that  time  of  the  year,  the 
mercury  registering  twenty-five  degrees 
below  zero  at  Aurora,  Freeport  and 
Peoria. 


Eastman  Official  Gives  His 
Impressions  of  Los  Angeles 

GEORGE  A.  BLAIR,  general  man- 
ager of  the  Eastman  Kodak  Com- 
pany, made  a  brief  stay  in  the 
city  last  week  on  his  return  to  Roch- 
ester after  a  visit  to  Los  Angeles  which 
lasted  four  weeks.  During  a  conver- 
sation he  stated  that  production  in  the 
western  city  is  exceedingly  heavy  at 
present  and  that  the  outlook  is  most 
promising  for  an  indefinite  period. 

Messrs.  Zukor,  Goldwyn  and  J.  D. 
Williams  were  all  in  Los  Angeles,  evi- 
dently in  connection  with  the  forma- 
tion of  the  "Big  Seven"  league  of  direc- 
tors. 

In  his  round  of  the  studios,  Mr.  Blair 
was  especially  impressed  by  the  exten- 
sive use  of  electric  lights.  He  noticed 
that  all  interior  sets,  most  of  which 
were  formerly  made  by  sunlight,  are 
now  taken  with  artificial  light.  Another 
feature  observed  by  him  was  the  in- 
crease of  new,  artificially  lighted  stages 
— many  of  which  are  most  spacious — 
now  in  course  of  construction,  while 
quite  a  number  are  already  completed. 
This  system  tends  to  greater  photo- 
graphic consistency,  Mr.  Blair  states, 
from  the  fact  that  artificial  light  is  al- 
ways uniform;  whereas  a  scene,  part  of 
which  has  been  taken  in  the  evening  of 
one  day  and  finished  the  following 
morning  when  the  sunlight  is  greater 
or  less  in  intensity,  lacks  uniformity. 
Besides,  the  waits  occasioned  by  un- 
certain sunlight  are  eliminated,  which 


134 


THE    MOVING    PICTURE  WORLD 


January  3.  1920 


means  quite  a  saving  of  both  time  and 
money. 

Mr.  Blair  was  also  strongly  impressed 
by  the  increase  in  the  number  of  re- 
lease prints  which  are  now  being  made 
in  Los  Angeles,  thus  assuring  quicker 
service  for  western  exhibitors. 

Another  feature  that  gripped  his  at- 
tention was  the  healthy  condition  of  the 
exhibiting  business.  Every  afternoon 
and  evening,  during  his  stay,  it  was  the 
rule  to  see  long  lines  of  patrons  await- 
ing their  turn  to  enter  their  favorite 
theatre.  The  presentation  of  pictures  in 
theatres  visited  by  him  bore  distinctly 
the  high  quality  mark,  in  which  music 
was  an  important  factor. 


Stowell  Leaves  Estate 

of  $17,000  to  His  Aunt 

IT  IS  announced  through  unofficial 
channels  that  Mrs.  Ella  Rogers,  an 
aunt  of  William  Stowell  Farr,  who 
lives  at  302  South  Winchester  avenue, 
Chicago,  has  been  left  an  estate  of 
$17,000  by  her  nephew,  who  met  his 
death  recently  in  a  railroad  accident  in 
the  Belgian  Congo,  South  Africa,  while 
engag^ed  in  a  moving  picture  expedition 
for  Universal  and  the  Smithsonian  In- 
stitute, New  York. 

The  screen  name  of  William  Stowell 
Farr  was  William  Stowell,  under  which 
he  won  wide  popularity  and  much  fame 
among  moving  picture  fans  and  the  film 
world  generally. 


Schaefer  Gives  House  to 
Workers  for  New  Year's  Eve 

(■>«HARLES  H.  RYAN,  manager  of  the 
Garfield  Theatre,  2844  West  Madi- 
son street,  owned  by  Charles  J. 
Schaefer,  during  a  call  last  week  gave 
the  information  that  the  popular  boss 
of  the  Garfield  had  donated  the  use  of 
the  theatre  to  his  house  employes  for 
New  Year's  eve.  A  high-class  vaude- 
ville show  will  be  booked  for  the  occa- 
sion by  Joe  Pilgrim,  an  old  vaudeville 
manager  long  connected  with  the  Acad- 
emy of  Music,  who  will  also  be  stage 
director  for  the  occasion. 

Manager  Ryan,  who  is  a  live  adver- 
tiser, is  sparing  no  pains  to  let  every 
man,  woman  and  youngster  in  the 
neighborhood  know  that  the  big  benefit 
show  is  coming  off.  Muslin  banners, 
posters,  dodgers,  mailing  list  and  slides 
have  all  been  pressed  into  lively  service, 
so  that  the  event  may  prove  both  suc- 
cessful and  memorable. 

The  entire  receipts  will  be  distributed 
among  the  employes  of  the  Garfield,  it 
is  announced. 


Bee  Hive  President  Plays 
Santa  Claus  to  Wounded 

RC.  CROPPER,  president  of  the 
Bee  Hive  Exchange  and  of  the 
•  Cropper  Distributing  Corporation, 
has  played  Santa  Claus  to  the  wounded 
soldiers  at  Fort  Sheridan.  Through  Wil- 
liam S.  Otis,  field  director  of  the  Ameri- 
can Red  Cross  at  Fort  Sheridan,  Mr. 
Cropper  has  donated  two  complete 
shows  a  week  for  one  year,  on  Mondays 
and  Wednesdays.  The  programs  will  be 
selected  from  current  releases.  Ar- 
rangements have  been  made  by  Mr.  Otis 
to  show  the  pictures  also  to  the  bed- 
ridden boys  in  the  various  wards  by  the 
use  of  portable  machines,  as  well  as  to 


those  able  to  get  around  to  the  gym- 
nasium. 

It  goes  without  saying  that  a  few 
thousand  of  Uncle  Sam's  brave  soldiers 
wished  Mr.  Cropper  a  Merry  Christmas 
and  a  Happy  New  Year. 


Thomas  R.  Wilson  Joins 

Typhoon  Fan  Co.  Staff 

THOMAS  R.  WILSON,  who  has  been 
in  charge  of  ventilation  of  the 
health  department  of  the  city  of 
Chicago  for  many  years,  has  joined  the 
personnel  of  the  Typhoon  Fan  Company 
in  Chicago  and  will  work  with  John  P. 
Gleason,  sales  engineer,  in  this  territory. 
Mr.  Wilson  is  well  known  to  Chicago 
exhibitors  by  reason  of  his  long  ser- 
vice for  the  city  in  ventilation  matters, 
and  he  is  thoroughly  acquainted  with  all 
the  requirements  for  the  cooling  and 
ventilation  of  theatres. 

The  company's  office  has  just  been 
opened  in  the  Garrick  Building,  to  meet 
a  constantly  increasing  demand  in  the 
territory.  Mr.  Gleason  has  been  Chicago 
representative  for  three  years  ana  ii 
well  known  to  the  trade. 


Playhouse  Changes  Ownership. 

H.  M.  Smith,  manager  of  The  Play- 
house, Michigan  avenue,  for  A.  G.  Spen- 
cer, Inc.,  since  its  opening,  a  little  over 
three  months  ago,  has  purchased  the 
interests  of  Mr.  Spencer,  who  will  have 
no  further  connection  with  the  manage- 
ment. Mr.  Spencer's  other  business  ac- 
tivities required  so  much  of  his  time  that 
it  was  impossible  for  him  to  devote  the 
necessary  attention  to  the  interests  of 
the  house.  The  change  of  ownership 
took  effect  Monday,  December  8, 


Hill  Leaves  Famous  Players. 

Walter  L.  Hill,  who  has  ably  filled  the 
position  of  publicity  man  for  Famous 
Players-Lasky,  in  the  Chicago  office  for 
several  years  past,  and  who  has  been 
doing  fine  work  also  in  the  exploitation 
field  more  recently,  has  resigned.  Dan- 
iel Roche  has  succeeded  Mr.  Hill  and 
henceforth  will  have  entire  charge  of 
publicity  and  exploitation  here. 

F.  P.  Flanagan,  special  representative 
of  the  educational  department  of  Fa- 
mous Players-Lasky,  has  been  doing  in- 
tensive work  recently  among  exhibitors 
in  promoting  interest  in  the  new  Para- 
mount Industrial  Digest,  a  one-reel  fea- 
ture. 


Chaplin  Comedy  Big  Success. 

Charley  Chaplin's  latest  comedy,  "A 
Day's  Pleasure,"  was  released  in  Chi- 
cago by  First  National,  Sunday,  Decem- 
ber 13,  at  the  Randolph,  and  at  the 
Rialto  and  McVickers,  Monday,  Decem- 
ber 14.  Aaron  J.  Jones  states  that  it  has 
been  showing  to  extraordinary  business 
in  all  three  houses  and  that  it  will  be 
shown  exclusively  in  the  Loop  until 
January  11.  On  January  12  it  will  be  re- 
leased generally  throughout  the  city. 


DeKruif  Writes  for  Robertson -Cole. 

George  E.  DeKruif.  who  has  had 
charge  of  publicity  in  Universal's  Chi- 
cago office  since  Harry  Rice  left  for 
New  York,  has  resigned  that  position  to 
become  exploitation  and  publicity  rep- 
resentative for  the  Robertson-Cole  Dis- 
tributing Corporation,  in  its  Chicago  of- 
fice, in  the  Consumers'  Building.  Mr 
DeKruif  took  up  his  new  duties  Monday, 


December  22.  Max  Levey,  manager  of 
the  Robertson-Cole  Chicago  office,  made 
the  appointment. 


Big  "U"  Comedians  Visit  Chicago. 

Eddie  Lyons  and  Lee  Moran  stopped 
over  in  Chicago  December  18,  on  their 
way  from  New  York  to  the  Coast,  where 
they  will  immediately  start  work  on  a 
series  of  comedy  dramas,  of  five  reels 
each,  for  Universal.  They  have  just 
signed  a  long  term  contract  for  this 
work.  These  comedy  dramas  will  be 
based  on  popular  stories,  familiar  to  the 
fiction  reading  public. 

Jack  Ford,  Universal's  director  for 
Harry  Carey,  passed  through  the  city 
last  week  for  Los  Angeles,  where  he 
will  direct  James  J.  Corbett  in  his  com- 
ing picture,  "Outdone." 

Equity  Disposes  of  Last 

Territorial  Franchise 

THE  last  territorial  franchise  for  the 
productions  of  Equity  Pictures 
Corporation  was  disposed  of  re- 
cently when  T.  E.  Larson  secured  the 
rights  for  Texas,  Oklahoma,  Arkansas 
and  Missouri  and  left  New  York  for 
the  middle  west  to  establish  offices. 

"Eyes  of  Youth"  will  be  the  first  re- 
lease. Offices  are  being  opened  now  at 
Dallas,  Kansas  City  and  St.  Louis  with 
branches  in  other  localities. 

Mr.  Larson  has  incorporated  a  new 
organization  for  the  distribution  of 
Equity  productions  which  has  been 
titled  Peacock  Productions  Company, 
of  which  Mr.  Larson  will  be  general 
manager. 

Mr.  Larson  has  already  secured  the 
services  of  a  number  of  well  known 
film  men  who  will  be  installed  in  his 
various  exchanges  as  well  as  a  number 
of  salesmen  of  recognized  ability  and 
who  have  been  associated  with  him 
before. 

Mr.  Larson's  headquarters  will  be  in 
the  Majestic  Theatre  Building,  Tulsa, 
Okla.,  but  he  will  act  in  the  capacity 
of  general  traveling  manager  and  de- 
vote his  personal  attention  to  all  con- 
tracted engagements  in  addition  to  of- 
fering co-operation  and  aid  to  exhibi- 
tors. 

"Eyes  of  Youth"  will  be  released  by 
Peacock  early  in  January. 

Wilk  Makes  Many  Sales 
on  Brady  and  Warwick  Films 

JACOB  WILK,  who  is  handing  a  se- 
ries of  reissues  of  Alice  Brady  and 
Robert  Warwick  pictures,  reports 
the  sale  of  the  following  territorial 
rights:  to  M.  Feitler,  414  Ferry  street, 
Pittsburgh,  for  Western  Pennsylvania 
and  West  Virginia;  to  Reliance  Film  Ex- 
change, Mather  Building,  Washington, 
D.  C,  for  Maryland,  Delaware,  Virginia 
and  District  of  Columbia. 

The  .\lice  Brady  pictures  include  "Ma- 
ternity," "The  Trap,"  "A  Woman  Alone," 
"Darkest  Russia,"  "The  Dancer's  Peril," 
"A  Gilded  Cage,"  "La  Boheme,"  "The 
Rack,"  "The  Divorce  Game,"  "Spurs  of 
Sybil,"  "Miss  Petticoats,"  "A  Self-made 
Widow,"  and  "The  Hungry  Heart." 

The  Robert  Warwick  pictures  include 
"Man  of  the  Hour,"  "Stolen  Voice,"  "Fri- 
day the  13th,"  "Human  Driftwood,"  "The 
Man  Who  Forgot,"  "Family  Honor," 
"The  Face  in  the  Moonlight,"  "All  Man," 
"A  Girl's  Folly,"  "Sudden  Riches,"  and 
"False  Friend." 


January  3,  1920 


THE    MOVING    PICTURE  WORLD 


135 


Birmingham  Newspaper  Has  Column 

for  Children  Devoted  to  Pictures 


Boston   Sees   War  Film. 

The  Boston  Photoplay  Company, 
which  controls  the  rights  to  W.  H.  Pro- 
ductions Company's  seven-reel  feature, 
"The  Lost  Battalion,"  for  the  New  Eng- 
land territory,  held  a  special  trade 
showing  of  this  feature  at  Boston  about 
a  week  ago.  Exhibitors  from  every 
corner  of  the  New  England  territory 
flocked  to  see  this  much  discussed  pro- 
duction. That  they  were  not  disappoint- 
ed is  manifested  by  the  rapidity  with 
which  this  production  is  reported  as 
being  booked.  Bookings  are  solid,  and 
far  in  advance,  says  the  Boston  Photo- 
play Company. 

"In  Old  Kentucky"  Ran 

on  Stage  for  27  Years 

BECAUSE  of  the  extensive  publicity 
campaign  behind  the  Louis  B. 
Mayer  production,  in  "In  Old  Ken- 
tucky," starring  Anita  Stewart  and  be- 
cause the  play  on  which  the  picture  is 
founded  has  enjoyed  a  run  of  twenty- 
seven  continuous  years  as  a  "legitimate" 
production,  there  is  naturally,  a  great 
deal  of  interest  being  manifested  in  the 
author,  Charles  T.  Dazey. 

The  veteran  actor,  James  O'Neill,  pro- 
duced Mr.  Dazey's  first  regular  play, 
"An  American  King."  In  quick  succes- 
sion he  furnished  plays  to  Newton  Gott- 
hold,  Katie  Putnam,  Maggie  Mitchell 
and  others.  Then  came  the  production 
of  "In  Old  Kentucky,"  which  at  once 
won  a  place  in  the  popular  heart  it 
has  never  lost.  Thereafter  he  wrote 
successful  plays  for  many  of  our  fore- 
most stars,  including  May  Robson,  Nat 
Goodwin,  Wilton  Lackaye,  W.  H.  Crane 
and  others,  besides  writing  a  number 
of  successful  melodramas,  such  as  "The 
War  of  Wealth,"  "The  Suburban," 
"Home  Folks"  and  others. 

A  few  years  ago  Mr.  Dazey  became 
much  interested  in  pictures  and  has 
since  then  written  mainly  for  the  screen. 
A  long  list  of  successes  has  come  from 
his  pen  in  this  field.  Among  them  may 
be  mentioned:  "Manhattan  Madness." 
for  Douglas  Fairbanks,  and  "Wolf 
Lowry,"  for  Bill  Hart. 


Harold  Lloyd  Introduces 
New  Fun  in  Third  Comedy 

HAROLD  LLOYD  branches  off  into 
a  new  line  of  comedy  endeavor 
in  "From  Hand  to  Mouth,"  third 
of  his  special  $100,000  two-reel  features 
distributed  by  Pathe,  which  will  be  re- 
leased on  December  28.  In  the  first  of 
his  series  Lloyd  leaned  more  than  ever 
toward  a  real  story  and  in  this  offering 
he  has  even  more  plot. 

Mildred  Davis,  Lloyd's  new  leading 
woman,  makes  her  debut  in  two-reel 
productions  in  the  third  of  the  series. 
She  is  an  ideal  "opposite"  for  the  young 
comedian,  and  from  her  work  in  "From 
Hand  to  Mouth"  she  should  become  a 
prime  favorite.  She  is  a  beautiful  girl, 
still  in  her  teens,  but.  talented. 

Lloyd's  originality  in  putting  over  and 
developing  comedy  "gags"  was  never 
more  apparent  than  in  "From  Hand  to 
Mouth."  .  Snub  Pollard  assists  Lloyd  in 
the  mirth  making. 

The  advertising  material  on  this 
comedy  comprises  everything  that  is  of 
value  to  an  exhibitor.  A  special  com- 
bination broadside  and  press  sheet  is 
being  issued  by  Pathe,  in  addition  to 
special  one,  three  and  six  sheets,  and 
slide;  also  stock  one,  three  and  twenty- 
four  sheets. 


MOTION  picture  theatres  of  Birm- 
ingham, Ala.,  with  the  co-opera- 
tion of  one  of  the  leading  daily 
papers  of  that  city  are  getting  some 
very  excellent  advertising  and,  what's 
more,  are  getting  it  virtually  free  of 
charge,  through  an  arrangement  that 
could  easily  be  made  in  other  cities. 

The  Birmingham  Ledger  every  Sun- 
day publishes  a  full  page  devoted  to 
the  children.  There  are  pictures  and 
stories  dear  to  the  hearts  of  the  kiddies, 
but  prominently  featured  on  this  page 
is  a  department  devoted  to  the  screen- 
as  it  concerns  the  children.  The  cap- 
tion over  this  department  reads  as  fol- 
lows : 

"Mrs.  Myrtle  Trout  Tells  Children  the 
Movies  They  Should  See  This  Week." 

Then  across  two  columns  is  a  letter 
addressed  to  the  children  by  Mrs.  Trout, 
and  in  this  letter  she  tells  the  kiddies 
the  pictures  that  would  interest  them 
and  that  a.re  billed  to  show  at  the  local 
theatres  during  the  coming  week. 

Hammond  Mainly  Responsible. 

Manager  Hammond,  of  the  S.  A. 
Lynch  Enterprises  branch  in  Birming- 
ham, is  the  one  man  mainly  responsible 
for  getting  the  Ledger  to  run  such  a 
department.  Mrs.  Trout  is  a  prominent 
Birmingham  club  woman  and  her  word 
means  something.  Her  articles  appeal 
directly  to  the  children,  dealing  with 
the  pictures  that  she  knows  would  par- 
ticularly interest  them  and  that  they 
can  readily  understand.  Furthermore, 
these  articles  impress  the  parents  fav- 
orably and  create  good  will  on  the  part 
of  the  grown  folks  toward  the  motion 
picture  theatres.  In  addition  to  the 
articles,  Mrs.  Trout  frequently  ad- 
dresses the  social  clubs  on  the  same 
proposition. 

From  an  advertising  standpoint  this 
plan  is  a  dandy,  and  the  Birmingham 
picture  houses  are  now  running  in  their 
advertising  a  sort  of  a  trademark  that 
has  evolved  from  it — "Better  Films  For 
The  Entire  Family." 

Picture  Screen  Goes  Dark 
When  Trolley  Cars  Pass 

ALGONA,  a  village  of  several  hun- 
dred inhabitants,  including  the  po- 
lice department,  is  located  in  the 
hills  of  Washington,  between  Seattle 
and  Tacoma,  and  probably  came  into 
being  after  a  landslide.  Yet,  in  spite  of 
the  fact  that  even  the  interurban  trains 
refuse  to  recognize  its  existence,  and 
make  no  stop  at  Algona,  the  hamlet 
has  its  own  motion  picture  theatre,  and 
twice  weekly  shows  are  staged  with 
Pathe  heading  the  programs. 

It  is  nothing  unusual,  on  the  face  of 
it,  for  Algona  to  have  its  film  palace — 
almost  every  town  in  the  country  has 
one — but  it  is  the  difficulties  en- 
countered and  overcome  by  H.  M.  Leon- 
ard, owner  of  the  theatre,  that  make 
it  one  of  the  wonders  of  filmdom. 

In  order  to  get  electric  current  for 
the  exhibition  of  his  pictures,  Mr. 
Leonard  connects  his  wires  with  the 
third  rail  of  the  interurban  line  which 
carries  SCO  volts.  Having  no  trans- 
former, he  uses  a  barrel  of  water  for 
a  rheostat,  in  which  he  has  suspended 
a  tire,  taken  from  an  old  wagon  wheel. 


Even  with  the  high  voltage  he  thus 
gains,  the  lights  occasionally  get  rather 
dim,  and,  in  order  to  increase  the  power, 
he  chases  out  and  drops  a  handful  of 
rock  salt  in  the  barrel. 

This  is  not  his  only  difficulty  with 
the  light,  however.  When  the  inter- 
urban train  passes  the  theatre,  regard- 
less of  whether  the  villain  in  "The  Thir- 
teenth Chair"  is  about  to  strike  down 
his  victims,  or  the  hero  is  about  to 
rescue  the  pretty  heroine  from  the 
Zulus  in  "A  Woman  of  Pleasure,"  out 
go  the  lights  entirely.  After  the  train 
has  passed,  the  connection  is  resumed. 

Despite  all  these  difficulties,  Mr.  Leon- 
ard manages  to  satisfy  his  audiences. 
He  has  almost  succeeded  in  beating 
the  railroad  people  by  arranging  his 
shows  between  trains.  Mr.  Leonard  has 
no  opposition  and  does  not  need  to 
exploit  his  shows,  for  everyone  in  town 
knows  "show  night  in  Algona." 

Effective  Plan  Book  for 

"Penny  Philanthropist" 

TIE  firm  of  Willis  &  Eckels  & 
Mack,  Chicago,  has  just  prepared 
for  Arthur  S.  Hyman  Attractions 
an  unusually  effective  campaign  book 
on  "The  Penny  Philanthropist,"  starring 
Ralph  Morgan  and  Peggy  O'Neil,  which 
will  be  released  the  first  of  the  year. 

This  campaign  book  contains  news- 
paper advertisements  of  real  pulling 
power. 

Knowing  that  the  half  tone  ads  very 
seldom  print  satisfactorily,  the  produ- 
cers of  the  campaign  book  have  made 
all  their  ads  line  drawings  to  guaran- 
tee perfect  printing. 

The  newspaper  stories  in  the  book 
have  also  been  written  with  the  pur- 
pose of  having  them  printed  for  every 
one  are  real  newspaper  stories. 

This  campaign  book  also  contains 
points  on  the  exploitation  of  the  pic- 
ture and  a  number  of  feature  stories. 


Gated. 

Dolores    Ca.sslnelli    Kives    pau.se    to  the 
drams  of  Pathe's  "The  Web  of  Deceit." 


136 


THE   MOVING   PICTURE  WORLD 


January  3,  1920 


United  Artists  Executives  Go  On 

Business  Tour,  Sec  1920  as  Big  Year 


H[RAM  ABRAMS  and  Ralph  O. 
Proctor  of  United  Artists  Cor- 
poration has  left  New  York  for 
a  business  tour  of  the  country.  They 
will  visit  the  company's  exchanges  and 
meetings  with  exhibitors  in  all  the  im- 
portant centers  are  looked  forward  to. 

Mr.  Abrams  in  the  past,  has  always 
been  in  the  closest  possible  touch  with 
theatremen  the  country  over  and  his 
frequent  journeys  and  meetings  with 
exhibitors  have  been  most  beneficial  in 
maintaining  a  complete  understanding 
of  mutual  problems. 

This  is  the  third  tour  Mr.  Abrams  and 
Mr.  Proctor  have  made  this  year  and 
they  attach  particular  importance  to  it 
now  that  the  independent  open  market 
policy  of  United  Artists  Corporation  is 
in  full  operation. 

To  Discuss  1920  Plans. 
In  Chicago,  Los  Angeles,  San  Fran- 
cisco, Seattle,  Denver,  Minneapolis,  and 
Kansas  City,  where  United  Artists  Cor- 
poration have  branch  offices,  sales  con- 
ferences will  be  held  and  the  plan  for 
the  coming  year  will  be  discussed. 

"Theatres  everywhere  have  been 
doing  splendidly  with  open  market  pro- 
ductions," said  Mr.  Abrams  prior  to 
leaving  New  York,  "and  there  is  no 
doubt  in  our  minds  that  the  next  year 
will  find  even  greater  business  for  the 
industry  at  large,  and  particularly  great- 
er prosperity  for  the  exhibitor  who  di- 
rects his  policy  independently. 

"Independent  productions  are  assured 
in  number  that  will  be  more  than  ample 
to  supply  the  theatres  of  the  country 
and  because  these  independent  pro- 
ducers are  marketing  their  product 
solely  on  a  basis  of  merit,  a  higher 
quality  of  pictures  is  assured. 

"The  public  is  interested  in  but  one 
thing  today— better  pictures.  The  the- 
atre exhibitor  wants  but  one  thing- 
better  pictures — sold  to  him  on  an  equit- 
able basis. 

"The  independent  producer,  therefore, 
is  left  only  one  thing  to  do — make  the 
best  pictures  he  knows  how. 

"The  great  number  of  independent 
producers  in  the  field  at  the  opening 
of  1920.  is  assurance  in  itself,  that  a 
free  and  open  market  is  going  to  bring 
to  the  motion  picture  industry,  the 
year  of  its  greatest  prosperity." 

Residential  Brooklyn  to 

Have  Large  Fox  Theatre 

WILLIAM  FOX,  president  of  Fox 
Film  Corporation,  will  soon 
build  the  largest  theatre  in 
Brooklyn,  representing  an  expenditure 
of  more  than  $1,000,000.  This  announce- 
ment is  made  by  Mr.  Fox  through  A.  S. 
Kempner,  real  estate  representative  of 
the  Fox  Theatrical  Enterprises. 

Mr.  Fox  has  just  purchased  a  plot  of 
ground  on  the  east  side  of  Flatbush 
avenue  between  Tilden  avenue  and 
Beverly  road,  at  the  corner  of  Duryea 
place,  one  of  the  best  residential  parts 
of  the  Flatbush  district.  He  will  erect 
a  handsome  playhouse  with  a  seating 
capacity  of  3. '00.  The  size  of  the  struc- 
ture can  be  appreciated  when  it  is  con- 
sidered that  the  seating  capacity  of  the 
Brooklyn  Academy  of  Music  is  2,207. 


The  Flatbush  avenue  entrance  will 
have  a  magnificent  lobby.  The  audi- 
torium proper  will  be  110  feet  wide  and 
200  feet  deep.  Plans  for  the  new  struc- 
ture have  been  drawn  by  Thomas  W. 
Lamb.  They  will  be  completed  before 
January  1,  1920. 

The  new  playhouse  will  be  the  seventh 
theatre  in  Brooklyn  and  vicinity  con- 
trolled by  William  Fox.  The  others  are 
the  Bedford,  Folly,  Bay  Ridge,  Comedy, 
Ridgewood  and  Jamaica.  In  the  Bronx 
Mr.  Fox  is  erecting  a  $1,000,000  struc- 
ture which  will  have  a  seating  capacity 
of  4,500. 

Fox  Film  Corporation  will  soon  move 
into  its  new  home  office  and  studio 
building,  covering  a  block  at  Tenth  ave- 
nue and  Fifty-fifth  street.  New  York. 

"Carmen"  to  Have  Unique 
Showing  in  Washington 

THE  Exhibitors  Film  Tixchange. 
Harry  Crandall's  organization, 
which  recently  purchased  from 
Victor  Kremer  the  four  reel  Chaplin 
reissue  "A  Burlesque.  On  Carmen,"  will 


Parade  Rest 

Executed  by  Charlie  Chaplin  in  Victor 
Kremer's  "Burlesque  on  Carmen." 

present  this  comedy  in  an  unusual  man- 
ner in  the  near  future  in  conjunction 
with  a  well  known  stage  comedian  who 
will  oflFer  an  impersonation  of  Chaplin, 
together  with  a  premiere  Spanish  dan- 
cer. The  show  will  also  embrace  a 
short  prologue  in  which  several  per- 
formers will  appear.  A  special  comedy 
dialogue  has  been  written  for  the 
prologue  and  the  song  number  "Car- 
men" will  be  a  feature  of  this  intro- 
duction. 

This  production  will  be  placed  in  re- 
hearsal shortly  under  the  direction  of 
Abe  Dresner,  manager  of  the  Exhibitors 
Film  Exchange.  The  premiere  will  be 
given  at  one  of  the  leading  Crandall 
theatres  in  Washington. 


Cummins  Offers  Melodramas. 

Samuel  Cummins,  of  the  Longacre 
Building,  New  York  City,  has  arranged 
to  dispose  of  forty-five  well  known  melo- 
dramas, which  have  been  on  the  Amer- 
ican stage  for  more  than  twenty-five 
years,  for   motion   picture  production. 

Christmas  "House  Organ" 

Reflects  "Pathe  Spirit" 

To  print  so  good  a  house  organ  as 
the  Pathe  Sun  with  regularity  is, 
in  itself,  an  accomplishment.  But 
to  cap  that  "grind"  with  a  Christmas 
issue  of  surpassing  beauty  and  effective- 
ness is  an  achievement.  So  good  a  judge 
of  human  nature  as  Paul  Brunet  must 
realize,  without  our  telling  him,  that 
in  Editor  Frank  V.  Bruner  he  has  a 
"find." 

This  much  is  said  while  a  fellow 
catches  his  breath,  after  looking  through 
its  pages,  and  tries  to  assemble  expres- 
sions to  use  in  describing  the  Christ- 
mas Sun  by  written  word  as  weak  sub- 
stitute for  the  actual  reproduction  of  the 
work.  The  "Pathe  Spirit"  seems  to  be 
an  impulse  begetting  real  service,  for  it 
fairly  bubbles  forth  in  every  line  of  the 
Christmas  Sun. 

Heavy  tinted  paper,  with  g:reen  borders 
of  holly  and  mistletoe  linking  King 
Christmas  into  every  page,  forms  a  set- 
ting for  written  expressions  from  in- 
dividuals who  speak  as  from  their  own 
li  <enesses;  group  pictures  that  illustrate 
the  membership  of  every  Pathe  branch 
office  and  an  assemblage  of  special  ar- 
ticles by  Pathe  leaders.  The  "make  up" 
is  artistic;  typographically  the  work  is 
beyond  criticism. 

Pathe  Sun  goes  only  to  Pathe  em- 
ployes. The  outsider  seldom  gets  a 
"pee'<"  at  it.  On  such  occasions — when 
we  were  outside  looking  in — we  can  see 
"the  works"  and  admire  the  leadership 
that  makes  the  Pathe  organization  such 
a  composite  of  eflectiveness. 

From  top  to  bottom  of  the  commercial 
structure  Pathe  employes  speak  o'-t  and 
speak  in  community  chorus  of  happi- 
ness in  employ,  appreciation  of  effort 
and  determination  to  swap  their  level 
best  for  their  financial  recompense.  The 
pictured  assemblages  show  bright  and 
happy  men  and  women;  the  text  pages 
tell  in  their  own  words  why  Pathe  is  a 
power  in  pictures. 

Pathe  Sun  is  typographical  expression 
of  an  enthusiastic  pay-roll.  It  represents 
a  Christmas  spirit  spread  over  a  twelve- 
month. W.  K.  H. 

Baptist  Clergy  Splits  on 

Question  of  Church  Shows 

BAPTIST  clergymen  of  Boston  are 
divided  over  the  question  of  intro- 
ducing moving  pictures  into  their 
churches.  The  matter  was  threshed  out 
at  a  meeting  of  the  ministers.  The 
screen  had  many  defenders.  The  loud- 
est opponent  was  the  Rev.  G.  R. 
Maguire.  pastor  of  the  Ruggles  Street 
Baptist  Church,  who  exclaimed:  "I  do 
not  doubt  for  one  moment  the  educa- 
tional value  of  the  motion  pictures  and 
the  part  they  are  playing  in  amusing 
the  people.  But  the  people  are  getting 
'movie'  crazy.  Don't  let  us  get  that 
germ  into  our  Sunday  services." 

Several  speakers  replied  that  moving 
pictures  were  already  playing  a  lead- 
ing part  in  Sunday  services  in  New 
England  and  that  their  drawing  power 
could  not  be  minimized. 


January  3,  1920 


THE    MOVING    PICTURE  WORLD 


137 


Rights  to  Johnny  Dooley  Comedies 

Acquired  by  Tyrad  Pictures,  Inc. 


Arrange   Pittsfield  Showing. 

A  special  big  showing  is  being  ar- 
ranged for  the  W.  H.  Productions  Com- 
pany feature  now  being  released  on  the 
state  rights  markets,  "The  Lost  Bat- 
talion," at  Pittsfield,  Mass.,  the  home 
town  of  Lt.  Colonel  Charles  W.  Whit- 
tlesey, commander  of  the  famous  bat- 
talion, who  has  re-enacted  in  this  pro- 
duction, together  with  the  other  sur- 
vivors of  that  famous  episode,  the  actual 
story  of  the  momentous  fight.  It  is 
being  arranged  that  Major  General  Ro- 
bert Alexander,  commander  of  the  Sev- 
enty-seventh Division,  be  present  during 
the  showing. 

A  special  exploitation  and  commemo- 
ration week  is  planned  in  Pittsfield  in 
honor  of  their  hero,  and  exchangemen 
and  exhibitors  from  every  section  of 
the  country  are  keeping  their  eyes  on 
this  big  Pittsfield  event. 

Selznick  Prides  Himself 

on  Good  Supporting  Casts 

ABRIDGE  might  have  a  beautiful 
roadbed  but  without  good  sup- 
porting trusses  it  would  be  un- 
safe and  useless.  The  same  principle 
may  be  applied  to  a  screen  play — it  may 
have  a  good  star,  but  without  a  good 
supporting  cast  it  is  bound  to  fail,  or 
be  so  weak  that  it  will  fail  to  please  the 
public. 

With  this  idea  in  mind,  Lewis  J.  Selz- 
nick, within  the  last  year  or  so,  has 
gathered  around  the  Selznick  stars  a 
competent  aggregation  of  supporting 
players.  With  these  players  Selznick 
productions  are  assured  of  success  in 
that  each  and  every  individual  is  fitted 
for  his  or  her  part  and  gives  to  the  star 
the  support  necessary  to  make  a  perfect 
production.  Practically  every  Selznick 
supporting  player  has  a  reputation  or 
is  especially  suited  to  the  parts  he  or 
she  is  given. 

In  support  of  Elaine  Hammerstein  in 
"The  Woman  Game"  are  two  of  the 
screen's  best-known  leading  women  and 
stars,  Florence  Billings  and  Ida  Darling. 
Others  in  "The  Woman  Game"  are  Jere 
Austin,  Lewis  Broughton,  Charles  Eld- 
ridge,  Lawrence  Johnson,  James  Morri- 
son, George  Dupree,  Betty  Plum,  Hugh 
Wynne  and  Phillips  Tead,  all  of  whom 
have  had  prominent  parts  in  stage  and 
screen  productions.  Seena  Owen,  Kath- 
arine Perry,  Cliflford  Gray,  Amy  Denni- 
son,  Edward  Brennan  and  Jane  Carlton 
support  Owen  Moore  in  "Who's  Who,"  a 
new  Selznick  production. 

Supporting  Olive  Thomas  in  "Glorious 
Youth"  are  such  well  known  players  as 
Crauford  Kent,  Charles  Craig,  Helen 
Gill,  Hugh  Huntley,  Eugene  Woodward, 
Florida  Kingsley  and  Pauline  Dempsey. 

This  list  of  players  has  been  named 
to  substantiate  Mr.  Selznick's  statement 
that  the  best  supporting  players  obtain- 
able are  cast  in  Selznick  productions. 
Of  the  players  mentioned  few  have  been 
appearing  in  pictures  less  than  two 
years,  and  the  majority  of  them  have 
been  screen  lights  for  several  years. 


Rich  Joins  Metro's  Scenario  Staff. 

H.  Thompson  Rich,  former  editor  of 
The  Forum,  is  the  newest  addition  to 
the  Screen  Classics.,  Inc,  scenario  staff, 
which  is  now  composed  of  seven  con- 
tinuity writers.  Mr.  Rich  has  arrived 
at  the  Metro  studios  in  Hollywood  from 
New  York.  Mr.  Rich  has  been  asso- 
ciated  with  Vitagraph. 


THE  Johnny  Dooley  Film  Comedies 
announce  the  signing  of  contracts 
whereby  the  entire  world  rights 
comedies  have  been  acquired  by  Tyrad 
Pictures,  Inc.  The  comedies  will  be 
sold  on  the  state  rights  basis,  and  the 
first  comedy  will  be  released  January 
15.  Four  pictures  are  already  completed 
and  the  present  schedule  calls  tor  a 
two-reel  comedy  release  every  month. 

"Two  independent  purposes  were  re- 
sponsible for  our  decision  to  place  our 
comedies  through  Tyrad  Pictures  for 
state  rights  distribution,"  said  C.  L. 
Bach,  president  of  the  Johnny  Dooley 
Comedies.  "After  looking  over  both  the 
program  and  the  independent  distribu- 
tion organizations,  we  felt  that  in  ar- 
ranging for  an  independent  distribution 
of  our  comedies  in  this  manner,  we  have 
afforded  those  e-xhibitors  who  want  to 
book  a  high  class,  high  speed  series  of 
comedies  an  opportunity  to  get  it 
through  a  channel  that  will  give  them 
the  best  possible  service  and  the  great- 
est satisfaction." 

Have   Well   Known  Players. 

Such  players  as  Sophie  Tucker,  Mar- 
tha Mansfield,  and  Gilda  Gray  will  be 
seen  with  Johnny  Dooley  in  his  first 
screen  offering,  "Some  Mind  Reader," 
which  will  be  released  January  IS. 

The  stories  on  which  the  comedies  are 
based  are  the  Bide  Dudley  stories  which 
appeared  under  the  general  title  of  the 
"Office  Force"  and  were  published  in 
the  New  York  Evening  World  and  syn- 
dicated to  over  100  of  the  leading  news- 
papers throughout  the  United  States. 

Various  leading  women  will  be  used 
in  the  succeeding  comedies,  being  select- 
ed from  the  standpoint  of  beauty  as 
well  as  suitability  to  type.  Lillian  Hall 
will  be  seen  in  an  early  release  as  will 
also  Martha  Mansfield  and  seve.'al  fam- 
ous beauties  now  being  featured  in 
Broadway  productions. 

Another    feature   will    be    the  Folly 

iiiliiliiilllllll1lliiiiiiliiiiiliiiiiiiiiiiiiiiiilitlirllrlllliMiiiiriiiliMiiiiiiitiiiiiiiiiiiiiiiiiiiiiriiiiiitiiiiiiiiiiiiiiiiiiiiii]il 


Johnny  Dooley 

Starring  in  his  new  series  of  comedies 
to  be  handled  by  Tyrad. 


beauty  brigade  which  consists  of  twen- 
ty New  York's  most  beautiful  show 
girls  and  are  recruited  from  a  famous 
New  York  review.  These  girls  will  be 
seen  in  every  picture. 


Buyers  Show  Interest  in 
"The  Blindness  of  Youth" 

SCORES  of  inquiries  from  territorial 
buyers  in  all  parts  of  the  country 
are  being  received  daily  by  Murray 
W.  Garsson,  general  manager  of  the 
Foundation  Film  Corporation,  who  soon 
will  place  at  the  disposal  of  state  right 
buyers  the  first  of  a  series  of  produc- 
tions, "The  Blindness  of  Youth." 

The  picture  is  virtually  complete,  it  is 
stated  and  announcement  of  the  initial 
trade  showing  will  be  made 'shortly. 

That  independent  distributors  favor 
society  plays,  particularly  a  story  of 
modern  society  life,  is  indicated  by  the 
demand  created  for  "The  Blindness  of 
Youth."  This  also  proves  that  the  form 
of  advertising  directed  exclusively 
toward  the  exhibitor,  which  Mr.  Gars- 
son  has  inaugurated,  is  earning  the  favor 
of  the  territorial  buyers. 

The  publicity  and  advertising  work, 
which  is  being  conducted  for  the  purpose 
of  paving  the  way  for  both  the  state 
rights  buyers  and  the  exhibitor,  will  be 
continued  throughout  the  time  the  vari- 
ous independent  buyers  are  carrying  on 
their  sales  campaign. 

A  press  book,  containing  all  conceiv- 
able kinds  of  advertising  and  publicity 
helps  for  the  exhibitor,  is  in  the  pro- 
cess of  manufacture. 

Various  other  kinds  of  exploitation 
aids  will  be  at  the  call  of  exhibitors, 
including  post  cards,  stickers,  booklets, 
unique  lobby  displays  and  an  excellent 
assortment  of  posters  ,of  all  sizes. 

Film  Exchange  Building 
Completed  in  Kansas  City 

THE  culmination  of  a  comprehensive 
plan  on  the  part  of  the  National 
Association  of  the  Motion  Pic- 
ture Industry  for  lowering  fire  hazards 
through  erection  of  specially  built  film 
exchange  buildings  in  important  ex- 
change centers  throughout  the  country 
has  about  been  reached.  During  the 
past  week  negotiations  have  been  prac- 
tically closed  by  representatives  of  the 
association  for  buildings  valued  at  ap- 
proximately $3,000,000.  It  has  been  only 
a  few  days  since  the  roof  was  placed 
on  the  first  film  structure  to  be  finally 
completed  under  the  provisions  of  the 
association's  plan,  the  $500,000  struc- 
ture erected  in  Kansas  City. 

The  Kansas  City  building  has  twelve 
stories  and  about  5,000  square  feet  of 
space  on  each  floor.  Ten  member  com- 
panies of  the  association  have  agreed 
to  take  space  in  the  building. 

Another  big  building  proposition  the 
association  committee  took  up  was  at 
Cleveland,  where  a  $1,500,000  proposition 
for  a  building  has  been  accpted.  After 
two  years  of  agitation  it  now  looks  as 
if  something  definite  will  be  done  about 
getting  a  modern,  fireproof  film  ex- 
change building  in  Chicago.  Its  loc.ition 
is  on  North  Clark  and  Kinzie  streets. 


138 


THE    MOVING   PICTURE  WORLD 


January  3,  1920 


Coal  Shortage  and  Bleak  Weather 

Play  Havoc  in  Pacific  Northwest 


Paramount's  London  Office. 

British  headquarters  of  Famous  Players- 
Lasky  at  166  Wardour  street. 

iiiiiiiiiiiiniiiiiDiijiMiiiliiiiliiiiiiiiiiiiiiiiiiNiir  iiiiiiiiiiuiiiioiiiiiiiiiiliiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiliiiiiiiiK 

Pathe  Has  Art  Poster 

on  "Spirit  of  the  Dance" 

PATHE  will  introduce  an  innovation 
in  short  subjects  exploitation, 
when,  beginning  with  the  anniver- 
sary number  of  the  Pathe  Review,  to 
be  released  January  18,  an  art  one- 
sheet  poster  will  be  issued  with  each 
release  of  the  screen  magazine. 

The  poster,  in  six  colors,  will  be  based 
on  Julian  Ollendorflf's  "Spirit  of  the 
Dance"  series,  which  also  will  be  in- 
augurated with  this  number.  The  art 
work  for  each  poster,  made  by  Mr. 
Ollendorfif  himself,  will  be  an  exact  re- 
production of  the  drawing  from  which 
the  dance  in  the  current  issue  of  the 
Review  originated. 

To  make  the  poster  more  valuable 
from  an  exploitation  angle  aside  from 
the  beauty  of  the  drawings  and  the 
colors,  Pathe  will  give  a  description  of 
each  dance  on  each  issue  of  the  one 
sheet.  It  will  also  designate  the  music 
accompanying  the  staging  of  the  dance, 
which  Pathe  is  issuing  to  exhibitors. 

Mr.  Ollendorff's  "Spirit  of  the  Dance" 
series  will  be  inaugurated  with  "Eve" 
and  "The  Modern  Jazz"  as  the  con- 
trasting subjects.  "Eve"  will  be  inter- 
preted by  Mme.  Desiree  Lubovska,  while 
Pat  Rooney,  assisted  by  Lillian  Fer- 
moyle,  will  give  the  version  of  the 
modern  jazz. 


Williams  in  Role  of  Novelist. 

Vitagraph  has  just  released  "When  a 
Man  Loves,"  with  Earle  Williams  in  the 
leading  role.  The  story  is  an  interesting 
one  and  concerns  the  English  aristoc- 
racy, a  real  girl  and  a  real  man,  and  a 
designing  society  mother.  This  time  Mr. 
Williams  does  not  play  the  part  of  a  rich 
business  man,  or  a  French-Canadian 
trapper,  but  the  role  of  a  titled  novel- 
ist who  goes  from  England  to  Japan 
seeking  material  for  a  novel. 

Barbara  Tennant  and  Margaret  Loomis 
are  the  two  principal  women  in  the  cast. 
The  story  was  written  by  Florine  Walz 
Williams  and  H.  H.  Van  Loan  and  di- 
rected by  Chester  Bennett. 


THE  coal  situation  in  the  Pacific 
Northwest,  together  with  the  low- 
est temperature  that  has  been 
known  in  this  section  for  years,  is  play- 
ing havoc  with  the  motion  picture  busi- 
ness in  nearly  all  parts  of  the  territory- 
except  the  Coast  cities.  With  the  coming 
of  Montana's  usual  below-zero  winter 
weather,  theatres  were  ordered  closed 
in  Billings  and  numbers  of  smaller 
towns. 

About  the  same  time  bleak  weather 
descended  upon  Idaho,  and  theatres  in 
some  parts  where  the  coal  shortage  was 
severest  had  to  operate  on  part  time. 
Many  of  those  in  the  smaller  towns 
cut  down  the  number  of  show  days. 
Spokane  and  the  surrounding  territory 
was  the  next  to  be  hit.  The  theatres  in 
the  eastern  Washington  city  were  put 
on  a  six-hour  schedule  and  the  city  offi- 
cials have  been  unable  to  guarantee  the 
rescinding  of  the  order  for  any  certain 
date. 

A  Regular  Down-Easter. 

The  last  straw  was  when  a  regular 
"down-east"  blizzard  descended  upon 
the  coast  slope  of  Oregon  and  southern 
Washington  during  the  second  week  in 
December,  blocking  county  roads,  rail- 
roads and  even  city  streets.  The  street 
car  service  in  Portland  was  stopped  for 
Iwerty-four  hours  and  managers  of  the- 
atres hastily  "pulled"  big  features  that 
they  had  booked  for  the  remainder  of 
the  week.  Trains  were  several  hours 
late,  causing  various  mix-ups  in  the  ar- 
rival of  film.  Some  towns  that  can  be 
reached  only  by  stage  were  entirely  shut 
off  because  of  the  blocking  of  the  roads, 
so  that  films  could  not  be  sent  in  for 
a  week. 

At  this  writing,  December  17,  the  film 
exchanges  of  Seattle  are  receiving  wires 
almost  hourly,  either  asking  that  all 
service  be  cancelled  until  advised  or  re- 
questing the  curtailment  of  service,  or 
asking  for  the  less  important  features 
with  which  to  fill  in  the  dull  time. 


Cameraman  Adds  Realism 
to  George  Walsh  Picture 

IN  "The  Shark."  the  William  Fox 
melodramatic  production  starring 
the  athletic  George  Walsh,  Director 
Dell  Henderson  has  secured  some  great 
"shots"  aboard  a  "three-masted  schooner 
chartered  by  Mr.  Fox.  Mr.  Henderson, 
a  foriner  Griffith  director,  has  brought 
to  the  Fox  directorial  staff  some  dis- 
tinct personal  touches  of  realism  and 
artistic  effect,  and  Joe  Ruttenberg 
vouches  for  the  photography. 

For  five  years  Ruttenberg  has  cranked 
the  camera  for  William  Fox  with  such 
directors  as  R.  A.  Walsh,  "Bing"  Thomp- 
son, Bill  Nighe,  James  Vincent,  and 
Oscar  Lund.  He  has  taken  all  sorts  of 
chances,  but  in  "The  Shark,"  on  loca-. 
tion  in  the  blue  waters  outside  of 
Tampa.  Ruttenberg  extended  himself 
beyond  the  expectations  of  even  Hen- 
derson. 

When  Walsh  went  to  the  topmast  of 
the  schooner  Ruttenberg  was  up  there, 
too.  with  his  camera.  When  Walsh 
went  out  on  the  bowsprit,  there  was 
Ruttenberg  with  his  camera.  When 
the   star  went   over  the   side,  Rutten- 


berg was  hanging  to  a  hea\y  plank  ex- 
tending out  over  the  blue-green  swell. 

Joseph  Ruttenberg  has  done  much  to 
advance  the  photography  of  motion 
pictures,  and  is  constantly  after  new 
effects,  many  of  which  he  has  developed 
in  "The  Shark."  Careful,  steady  and 
sure,  he  goes  about  his  duties  with  equal 
calm,  whether  on  the  studio  floor  or 
lashed  to  a  spar  high  above  the  deck 
of  a  sea-going  steamer. 

Chicago  Hamilton  Club 

Indorses  Realart  Picture 

THE  Hamilton  Club,  of  Chicago, 
has  gone  on  record  as  officially  in- 
dorsing  "Soldiers  of  Fortune,"  the 
Allan  Dwan  production.  The  Mayflower 
feature  has  been  privately  screened  for 
the  members  of  the  social  organization, 
and  will  soon  have  its  opening  at  a  Chi- 
cago motion  picture  theatre. 

In  its  membership  of  fifty  thousand, 
the  Hamilton  Club  has  former  gover- 
nors and  prominent  professional  and 
business  men  of  Chicago.  An  example 
of  the  type  of  entertainment  which 
big  men  seek  for  their  leisure  hours, 
"Soldiers  of  Fortune"  not  only  drew 
one  of  the  largest  attendances  for  mo- 
tion pictures  at  the  Chicago  Club,  but 
Mr.  Roderick  Ross,  who  picked  this 
feature  for  his  committee,  has  received 
letters  commending  his  choice. 


Sennett's  Latest  Comedy 

Is  Based  on  Prohibition 

MACK  SENNETT'S  latest  comedy 
production,  scheduled  for  re- 
lease December  21,  deals  with 
a  timely  subject  and  gives  the  exhibi- 
tors an  opportunity  for  special  exploi- 
tation. 

The  picture  deals  with  prohibition. 
The  subject  is  two  thousand  feet  in 
length  and  is  full  of  fun  from  start 
to  finish. 

For  those  who  are  not  familiar  with 
the  term  "speak-easy."  we  can  best  ex- 
plain by  calling  it  a  "blind-pig."  Charlie 
Murray,  the  proprietor  of  a  hotel  and  a 
blind-pig  at  the  same  time,  plays  the 
lead.  The  supporting  cast  is  Marie 
Prevost,  Fanny  Kelly,  Garry  Odell, 
Kalla  Pasha  and  Eddie  Gribbon. 

The  various  stunts  and  methods  used 
in  getting  in  and  out  of  Charlie's  cellar 
will  keep  the  audience  laughing. 


Hortense  Saunders  Joins  Selznick. 

Hortense  Saunders,  for  several  years 
special  feature  writer  for  the  Cleveland 
Press,  has  resigned  from  that  position 
and  has  become  associated  with  the 
Selznick  publicity  department  in  New 
York  City,  under  Lee  Kugel,  director  of 
publicity. 

Miss  Saunders,  besides  having  been  a 
feature  writer  for  the  Cleveland  Press, 
was  in  charge  of  the  motion  picture  sec- 
tion of  that  publication,  and  in  that  ca- 
pacity obtained  a  wide  experience  in  the 
writing  of  interesting  motion  picture 
news.  In  her  new  position  on  the  Selz- 
nick staff  she  will  write  articles  espe- 
cially interesting  for  the  women's  page 
of  many  publications,  including  the  film 
magazines. 


DAVID  BELASCO  S 

CeLe  h  ra-ted  S to.  r 

mA  CLAIRE 

in,  a,  forthcom.tin-q  screen.  Version-  of'  her  J^nrious 
BELASCO  THEATRE  SUCCESS 

POLLY A  PAST. 

hti  GUYBOLTOlCr  oirul  GEOUGE  MIDDLE TOIJ. 


SHOULD  A  WO 

Featuring  j\LICI!;  X/AKE/         ^  distinguished  cast. 


^iory  and  Sceruwio  bif 

FINIS  FOX. 

T^irected  by 
JOHN  E.mCE. 


pou)erfttL  story  TouiU: 
iyi  a  masterly  fiishion 
aroumt  a  tremendous  theme. 

(Jtpresenis  one  of^ 
bw  most  perplexing 
caui  atthe  same  time 
most  Iwcmaii.'Qital 
vrohlems  a  u(kjm> 
an  is  calZeci 
upon  to  face, 
the  question 
of  TjOhether 
or  not  &7  r<?'>' 
\>eai  to  the 
man  she  is  to 
many  an  inci'^ 
dentofherijouth 
vOhieh  nwuj  roh 
her  of  him  ! 


MAN  TELL? 

including  JACK  MULHALL  &^  FRAMC  CURRIER .  • 


ffhe  picioriod,  effects  are 
as  ivnpressiVe  and.  astownd- 
ing  as  the  storij. 
ffhe  aA)rec\  of  avi  ocean 
ifochi  at  night:  on  the  (JJevO 
hnqland  coast,  and  the  res~ 
cue  of  its  passengers  is 
easUzf  one  of  the  greatest 
and  vnost  thrilling  of  big 
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the  camera. 

ffls  one  of  those  rare  pic-^ 
tares  so  often  ad\>ertised 
hut  so  seldom  seen  — ' 

A 100  PER  CEITT 
PRODTICTIOlSr!! 


METRO 

PICTURES 
CORPORA.TIO:Nr 


'Director  ^evi'L. 


Ss/HB  -MOST 

DRAMATIC  PRO-- 
DUCTIOlsr  OF 
THE  :NrEW 
VE  AR ! 

(^T'S  THEME 
IS  lEKTIVERS.  " 
irS  STORY  IS 
COMPEELmG: 
VITAX,  VIVID, 
HUMAN  I 

BOOK  IT  8p 
ADVERTISE 
IT  HEAVILY 
ITLL  STAND 
ANY^OUNT 

OF  mosTmG 

(i 


HOULD 
WOMAN  TELL/ 


hif   PIlsTIS  FOX 


Maturing  ATilCE    L ATCE 


directed  bif 

cJOHivr  E.  i:mce 


January  3,  1920 


THE   MOVING   PICTURE  WORLD 


139 


Picture  Distorted  When  Projected 

on  Concave  Screen;  Other  Faults 


OTTO  HEHN,  who  has  in  his  hands 
for  exploitation  in  the  United 
States  the  concave  screen  in- 
vented by  Professor  J.  Louis  Pech,  of 
France,  recently  gave  a  practical  demon- 
stration of  the  screen  at  the  Rialto 
Theatre.  This  demonstration  was,  due 
it  is  said  to  an  error  in  the  curvature, 
a  flat  failure.  Later  another  demonstra- 
tion was  arranged  at  the  Rivoli,  at 
which  a  goodly  number  of  invited  ones 
were  present. 

The  screen  consists  of  a  cloth  sheet, 
probably  specially  treated,  laced  into  a 
wooden  frame  in  such  manner  that  what 
purports  to  be  a  scientifically  correct 
curvature,  with  relation  to  the  objec- 
tive, is  obtained.  This,  it  is  claimed, 
gives  a  perfectly  flat  field,  removes  eye 
strain  and  sharpens  definition,  all  of 
which  would  be  highly  desirable  if  at- 
tained ar^d  attained  without  setting  up 
other  equally  bad  faults. 

The  writer  watched  the  performance 
of  the  screen  for  probably  an  hour. 
There  being  no  audience  present,  ex- 
cept interested  ones  such  as  himself, 
he  was  at  liberty  and  did  move  about 
freely  so  as  to  view  results  from  vari- 
ous parts  of  the  house. 

Picture  Somewhat  Distorted. 
It  so  happened  that  the  day  before 
he  had  attended  the  performance  at 
the  Rivoli,  at  which  the  same  subject 
was  run  as  was  used  for  the  demonstra- 
tion. The  picture  was,  it  seemed  to  him, 
considerably  improved  at  the  demon- 
stration, in  that  it  was  more  brilliant 
and  "stood  out"  better.  He  afterward 
found  out,  however,  that  while  the  sub- 
ject was  identical,  a  new  print  was 
used  at  the  demonstration,  which  might, 
or  might  not  have  considerable  effect. 
Just  how  much  of  the  brilliancy  and 
added  depth  was  due  to  the  curvature 
and  how  much  to  the  character  and 
newness  of  the  surface  itself  we  could 
not  judge,  there  being  no  basis  for 
comparison. 

We  did,  however,  find  a  decidedly 
objectionable  tendency  to  distortion  of 
the  picture  outline,  which  gave  the  ef- 
fect of  distortion  to  the  picture  itself, 
though  the  latter  was  not  apparently 
present  in  fact. 


All  that  we  are  able  to  report  from 
the  demonstration  is  that  the  sponsor  of 
the  screen  will  have  to  show  us  con- 
siderably more  than  was  shown  at  the 
demonstration  before  we  could  con- 
scientiously recommend  it  as  against 
the  present  types  of  flat  screen.  Sorry, 
but  facts  are  facts,  and  demonstrations 
should  NOT  be  undertaken  until  those 
making  them  are  in  position  to  show 
the  thing  in  perfect  form.  This  last 
remark  is  brought  forth  by  reason  of 
the  excuses  made  that  the  installation 
was  not  perfect,  and  that  the  outline 
distortion  could  be  eliminated.  Well, 
if  so,  then  why  was  it  not  done  be- 
fore we  were  called  in  to  pass  judg- 
ment?   AnA  there  you  are. 

RICHARDSON. 


Connecticut  Men  Claim 

Have  Invented  New  Screen 

CLAIMING  to  be  the  originator  of 
the  vari-colored  and  stereoptic 
screen.  Dr.  Henry  McManus,  vice- 
president  and  founder  of  the  Eureka 
Screen  Company,  which  was  incorpor- 
ated in  Hartford,  Conn.,  two  years  ago, 
has  conferred  with  the  United  States 
district  attorney  in  that  city  regarding 
a  possible  application  for  an  injunction 
against  D.  Louis  Pech,  of  France,  who 
on  December  19  exhibited  in  New  York 
City  a  stereoptic  screen  which  he  says 
possesses  the  third  dimension. 

Dr.  McManus  said  that  his  company, 
of  which  William  H.  Currie,  of  New 
York,  is  president,  is  amply  protected 
by  eight  patents  issued  during  the  last 
three  years,  and.  that  the  so-called  third- 
dimension  screens  are  now  in  use  at  the 
Circle,  Plaza  and  Daly's  pictur-;  theatres 
and  in  other  cities.  The  foreign  rights 
were  recently  bought  by  Colonel  L.  G. 
Wainwright,  of  the  Cinema  Company,  of 
London,  which  plans,  it  is  said,  to  place 
the  screens  in  France. 

The  Connecticut  experimenters  took 
up  the  color  problem,  in  the  solving  of 
which  they  say  they  finally  evolved  the 
third-dimension  feature  through  a  con- 
cave surface. 


Vitagraph  Announces  January  Releases, 

Vitagraph's  January  comedy  releases 
will  include  three  Big  "V"  special  com- 
edies— M  ontgomery  and  Rock  in 
"Throbs  and  Thrills,"  James  Aubrey  in 
"Dames  and  Dentists,"  and  Harry  Mann 
in  "Pipe  Dreams  and  Prizes."  There 
will  also  be  five  single  reel  Big  "V" 
comedies — "Flatheads  and  Flivvers," 
"Hazards  and  Home  Runs,"  "GufT  and 
Gun  Play,"  "Rips  and  Rushes,"  and  '-'Cops 
and  Cussedness."  There  will  be  no  Larry 
Semon  comedy  release  during  January, 
his  next  big  special  comedy,  under  his 
new  $3,600,000  contract,  being  held  over 
until  the  following  month. 


W.  H.  Reports  Many  Sales 
on  Its  Various  Subjects 

WH.  PRODUCTIONS  announces 
the  following  sales  on  its  vari- 
•ous  subjects:  "Some  Nerve," 
former  title,  "Gentlemen  of  Nerve," 
single-reel  Charlie  Chaplin  comedy  spe- 
cial, to  Standard  Film  Exchange,  Pitts- 
burgh, western  Pennsylvania  and  West 
Virginia;  Masterpiece  Film  Attractions, 
Cleveland,  for  Ohio  and  Kentucky;  Va- 
riety Pictures  Corporation,  Baltimore, 
for  Maryland,  Delaware,  District  of  Col- 
umbia and  Virginia;  John  H.  Kunsky, 
Inc.,  Detroit,  for  Michigan;  Wisconsin 
Film  Corporation,  Milwaukee,  for  Wis- 
consin ;  Doll  Van  Film  Corporation,  In- 
dianapolis, for  Indiana  and  northern 
Illinois;  E.  J.  McNerney,  San  Antonio, 
for  Texas;  AW  Star  Features  Distribu- 
tion, San  Francisco,  for  California, 
.Arizona,  Nevada,  Hawaii;  J.  B.  Clinton, 
Duluth,  for  Minnesota,  North  and  South 
Dakota;  Exhibitors  Distributing  Cor- 
poration, Toronto,  for  Canada. 

"The  Superman,"  a  six-reel  feature 
melodrama,  has  been  sold  to  ;  North- 
west Exhibitors'  Circuit,  Seattle,  for 
Washington,  Oregon,  Idaho,  and  Mon- 
tana; Special  Features  Company,  Knox- 
ville,  for  Georgia,  Florida,  Alabama  and 
.  ^-nnessee . 


Plenty  of  Thrills  in  "A  Woman  in  Grey." 

"A  Woman  in  Grey,"  Serico  Producing 
Corporation's  new  fifteen  episode  serial, 
starring  .Arline  Pretty  with  Henry  G. 
Sell,  is  said  to  have  more  than  the  usual 
amount  of  serial  thrills.  Each  episode 
end  is  said  to  have  a  fitting  climax,  and 
M  iss  Pretty  or  Mr.  Sell  arc  called  upon 
several  times  for  one  of  those  danger- 
ous stunts. 


Our  New  Year's  Present  to  Gladys  Leslie  and  Earle  Williams  Who  Star  Here  in  "The  Midnight  Bride"  and  "The  Fortune  Hunter." 

Gladys  is  seen,  left  and  center,  in  views  from  her  newest  Vitafrraph,  while  Earle  is  at  the  right 
in  "The  Fortune  Hunter,"  just  completed. 


140 


THE   MOVING   PICTURE  WORLD 


January  3,  1920 


Special  Committee  on  Censorship 

To  Meet  in  New  York  in  January 


THE  first  sessions  of  a  special  com- 
mittee selected  by  the  State  Con- 
ference of  Mayors,  which  is  ex- 
pected to  become  a  sort  of  a  steering 
committee  of  motion  picture  legislation 
with  the  opening  of  the  legislature  on 
January  1,  will  be  held  in  New  York 
City  on  Thursday  and  Friday,  January 
IS  and  16.  This  announcemant  was  made 
on  December  23  by  W.  P.  Capes,  of  Al- 
bany, secretary  of  the  State  Confer- 
ence of  Mayors,  who  will  serve  in  a  sim- 
ilar capacity  with  the  committee. 

Coincident  with  the  dates  of  the  first 
session.  Secretary  Capes,  acting  for 
Mayor  Walter  R.  Stone,  of  Syracuse, 
president  of  the  conference,  made  known 
the  fact  that  the  committee  has  at  last 
been  completed. 

John  Gilchrist,  commissioner  of  li- 
censes of  New  York  City,  whom  it  was 
hoped  would  represent  first  class  cities 
on  the  committee,  has  declined.  R.  An- 
drew Hamilton,  of  Rochester,  commis- 
sioner of  public  safety  of  that  city,  has 
been  selected  for  a  place  on  the  com- 
mittee. The  other  new  members  are  Dr. 
Everett  D.  Martin,  of  New  York,  who 
will  represent  the  National  Board  of 
Review;  Mrs.  Howard  Ganz,  of  New 
York,  representing  the  Federation  of 
Child  Study,  and  James  P.  Holland,  of 
New  York,  president  of  the  State  Fed- 
eration of  Labor,  who  will  look  after 
labor's  interests  on  the  committee. 

Tentative  Program  Announced. 

Thus  the  committee,  in  addition  to  the 
above,  includes  Mayor  Palmer  Canfield, 
of  Kingston,  as  chairman ;  Walter  W. 
Nicholson,  Syracuse;  A.  K.  Smith,  New 
York;  Gabriel  L.  Hess,  New  York;  Wal- 
ter Hayes,  Buffalo;  Rex  Beach,  Ardsley- 
on-the-Hudson ;  the  Rev.  Charles  G.  Jud- 
kins,  Glen  Falls;  Mrs.  W.  D.  Spalding, 
Schenectady;  Peter  N.  Brady,  New  York, 
and  Miss  Mary  Grey  Peck,  Geneva. 
.  The  tentative  program  of  the  first  ses- 
*«ions  calls  for  a  day  to  be  spent  with  one 
:-t>r  more  of  the  big  producing  concerns 
r'm  order  that  members  of  the  committee 
clearly  may  understand  how  pictures  are 
produced,  and  then  later  on  in  the  day 
they  will  show  how  a  picture  is  reviewed 
and  any  objectionable  feature  eliminated 
by  the  National  Board  of  Review.  The 
second  day  will  be  given  over  to  a  gen- 
eral discussion,  out  of  which  it  is  ex- 
pected will  develop  a  line  of  action  which 
will  largely  determine  exactly  how  much 
legislation  there  will  be  along  motion 
picture  lines  from  January  1  on. 

Committee  Has  Power. 

The  committee  just  announced  has  in 
its  power  the  recommending  of  legisla- 
tion along  cen.^orship  lines,  if  it  de- 
termines that  there  is  now  imperative 
need  of  such  in  this  state.  In  Albany, 
among  those  close  to  the  situation,  it  is 
generally  conceded  that  there  will  be  a 
number  of  bills  introduced  along  cen- 
sorship lines.  In  all  probability,  how- 
ever, there  will  be  none  framed  which 
does  not  have  the  committee  sanction. 

Letters  will  be  sent  out  as  soon  as  a 
place  of  meeting  has  been  settled  on, 
inviting  members  of  the  committee  to 
the  first  sessions  on  January  IS  and  16. 


been  sold  on  ''Some  Nerve,"  the  first  of 
the  series  of  special  Charlie  Chaplin 
single-reel  comedies  which  are  being 
released  on  the  state  rights  market  by 
Tower  Film  Corporation. 

The  following  territories  have  already 
been  disposed  of:  New  York  City,  west- 
ern Pennsylvania  and  West  Virginia, 
Ohio,  Kentucky,  Maryland,  Delaware, 
District  of  Columbia,  Virginia,  Michigan, 
Wisconsin,  Indiana,  northern  Illinois, 
Texas,  California,  Arizona,  Nevada,  Ha- 
waii, Minnesota,  North  and  South  Da- 
kota, and  Canada. 


G  K.  Howard  Is  Elected 

By  Baltimore  Operators 

MOVING  Picture  Operators'  Union, 
Local  181,  held  its  annual  election 
of  officers  recently  in  the  head- 
quarters in  the  Gayety-  Theatre  Build- 
ing, Baltimore,  and  elected  the  following' 
officers :  President  and  business  man- 
ager, G.  Kingston  Howard;  first  vice- 
president,  William  Evans;  second  vice- 
president,  John  Bedford;  third  vice- 
president,  William  George;  financial 
secretary  and  treasurer,  Lawrence  Can- 
natella ;  recording  secretary,  N.  Basil 
Morgan;  sergeant-at-arms,  John  Graul- 
ing;  board  of  trustees,  Arthur  Stewart, 
chairman,  Charles  Grauling  and  John 
Grauling;  delegates  to  Baltimore  Fed- 
eration of  Labor,  M.  Basil  Morgan, 
.Arthur  Stewart,  William  George  ;  alter- 
nates, G.  Kingston  Howard  and  Law- 
rence Cannatella;  delegates  to  Maryland 
State  and  District  of  Columbia  Federa- 
tion, G.  Kingston  Howard,  William 
George,  Arthur  Stewart;  members  at 
large  on  the  executive  board,  George  S. 
Benjamin,  Jr.,  and  Charles  Conners. 


Three  Keystone  Comedies 
Are  Scheduled  for  January 

THREE  Mack  Sennett  Keystone 
comedies,  featuring  some  of  the 
greatest  comedians  ever  seen  on 
the  screen,  have  been  marked  for  re- 
lease the  first  three  weeks  in  January 
by  Triangle.  These  are  part  of  a  series 
which  Triangle  will  issue,  showing  box 
office  favorites  in  plays  in  which  they 
acquired  their  stardom.  Many  of  these 
comedies  contain  the  original  Mack 
Sennett  bathing  girls,  the  Keystone 
cops,  and  such  stars  as  Mabel  Nor- 
mand,  Fatty  Arbuckle,  Ford  Sterling, 
Syd  Chaplin,  Mack  Swain,  Chester 
Conklin,  Charlie  Murray,  Mack  Sennett 
and  Louise  Fazenda. 

"A  Lunch  Room  Romance,"  a  one-reel 
Mack  Sennett  Keystone  comedy  with 
Mabel  Normand,  Fatty  Arbuckle  and 
Ford  Sterling,  will  be  released  January 
4.  "Only  a  Farmer's  Daughter,"  a  two- 
reel  Keystone,  with  Louise  Fazenda  and 
Charlie  Murray,  will  be  available  to  ex- 
hibitors January  11.  On  January  18, 
"Mabel's  Speed  Cop,"  a  one-reel  Mack 
Sennett  Keystone  comedy,  will  be  re- 
leased by  Triangle. 


Saturday  Evening  Post,  will  be  pictur- 
ized  by  Goldwyn.  The  first  to  find  its 
way  to  the  screen  is  "Water,  Water, 
Everywhere,"  taken  from  Mr.  Lighton's 
"A  Hard  Proposition." 

Clarence  Badger  has  directed  the  new 
Rogers  picture  and  Marcel  Le  Picard 
was  the  photographer.  In  the  support- 
ing cast  are  Irene  Rich,  Rowland  Lee, 
Wade  Boteler,  Marguerite  Livingston, 
Lillian  Langdon,  and  that  incomparable 
comedienne,  Lydia  Yeamans  Titus. 


"The  Flame  of  the  Yukon" 
Runs  Three  Days  in  Denver 

TtlE  FLAME  OF  THE  YUKON," 
Triangle's  recreated  production 
featuring  Dorothy  Dalton,  con- 
cluded a  three  day's  run  at  the  Princess 
Theatre,  Denver,  under  unusual  circum- 
stances. T.  A.  Sullivan,  manager  of  the 
Princess,  sensing  a  demand  for  the 
Dorothy  Dalton  feature,  sought  the  ad- 
vice of  some  of  his  fellow  exhibitors, 
asking  whether  it  would  pay  to  shelve 
a  first  run  feature  of  another  company 
to  run  the  Triangle  production. 

Mr.  Sullivan  finally  did  so  and  ad- 
vertised the  picture  heavily.  Quarter- 
page  space  was  taken  in  the  Denver 
press  and  billboards  were  used  exten- 
sively. 

On  the  conclusion  of  the  run  Mr. 
Sullivan  wired  the  Triangle  home  office 
as  follows:  "Dorothy  Dalton  in  'The 
Flame  of  the  Yukon'  went  over  big. 
Sorry  we  could  not  run  it  longer." 


Everybody  Intereited. 

Special  Features  Company,  of  Knox- 
ville,  Tenn.,  which  controls  the  rights 
to  "Everybody's  Business"  for  North 
and  South  Carolina,  Georgia,  Florida, 
-Alabama  and  Tennessee,  the  six-reel 
feature  being  released  on  the  state  rights 
market  by  W.  H.  Productions  Con.pany, 
reports  that  great  interest  is  being  man- 
ifested by  the  exhibitors  in  this  big 
feature. 


"Some  Nerve"  Sells  Fast. 

Practically    the    entire    country  has 


"Water,  Water,  Everywhere." 

William  R.  Lighton's  delightful  "Billy 
Fortune"  stories  have  found  a  screen 
hero  worthy  of  them  in  Will  Rogers. 
These  stories,  which  appeared  in  the 


Thomas  Mott  Osborne  Chose 
to  Tell  Story  in  Photoplay 

THOMAS  MOTT  OSBORNE  has 
has  found  his  way  at  last  to  the 
stage  and  his  first  route  in  spite 
of  flattering  oflFers  from  spoken  play  pro- 
ducers has  been  via  the  screen,  which 
he  believes  is  the  only  way  in  which 
great  vital  truths  can  be  brought  to  the 
attention  of  a  public.  With  the  advent 
of  screen  productions  written  by 
notable  authors  the  moving  picture  the- 
eatre  is  proving  a  greater  magnet  than 
ever  for  theatregoers.  Mr.  Osborne  ap- 
pears in  his  own  story,  "The  Gray 
Brother,"  which  Edward  A.  MacManu " 
has  given  a  massive  production,  ai.J 
which  was  directed  by  Sidney  Olcott. 
It  is  a  romantic  narrative  of  the  under- 
world in  which  Mr.  Osborne  has  taken 
a  life  long  interest.  Mr.  MacManus  has 
made  a  thrilling  visualization  of  what 
Mr.  Osborne  has  written  and  he  reveals 
some  of  the  cruelties  that  existed  under 
the  "old  system"  of  prison  management, 
such  as  the  flogging  and  stringing  up 
of  inmates  with  the  dark  cell  as  the 
aftermath.  Those  who  have  had  the 
privilege  of  seeing  the  picture  say  that 
it  is  one  of  the  most  startlingly  real 
productions  ever  conceived  for  the 
screen.  The  steadfastness  of  a  woman's 
love  for  a  "lifer"  is  ideally  woven  into 
the  story,  with  a  pardon  and  happiness 
at  the  end. 


January  3,  1920 


THE  MOVING  PICTURE  WORLD 


141 


Dealings  in  the  Open  Market 

Conducted  by  C.  S.  Sewell 


IS 


Burston  Says  ''The  Hawk's  Trail 

First  Serial  De  Luxe  and  Tells  Why 


IN  the  elaborate  advertising  campaign 
already  launched  Louis  Burston, 
president  of  Burston  Films,  Inc., 
presenting  the  fifteen-episode  serial, 
"The  Hawk's  Trail,"  lays  special  stress 
on  the  line  "The  first  serial  de  luxe." 
In  explanation  of  this  Mr.  Burston  says: 
"I  hope  that  the  line  will  be  taken  for 
its  face  value.  It  is  more  than  an  ad- 
vertising slogan.  It  is  a  statement  of 
fact  that  has  cost  me  many  thousands 
of  dollars,  months  of  the  hardest  sort 
of  effort,  and  I  believe  from  what  has 
been  said  about  this  King  Baggot  pic- 
ture by  those  who  have  seen  it,  that  I 
am  entitled  to  have  that  line  accepted 
as  I  have  stated. 

"This  serial  in  which  King  Baggot  is 
starring  is  the  third  serial  I  have  pro- 
duced and  released  in  a  little  over  14 
months.  The  first  two  with  Francis 
Ford  were  very  successful,  but  along 
more  standardized  lines.  When  I  looked 
over  the  script  of  "The  Hawk's  Trail" 
and  completed  my  cast  I  realized  that  I 
had  an  opportunity  I  have  been  seeking 
for  a  long  time.  In  the  first  place,  the 
hero  is  a  man  of  wealth  and  refinement. 
That  he  is  a  scientific  criminologist  by 
avocation  and  for  pleasure  rather  than 
the  old  time  Hawkshaw,  whose  vocation 
is  man-hunting,  gave  King  Baggot  an 
opportunity  too. 

"A  feature  of  the  plot  is  the  assump- 
tion by  King  as  "the  Hawk"  of  many 
disguises,  one  of  which  is  that  of  a 
high  caste  Chinese.  Here  was  another 
opportunity  for  lavish  settings  and  the 
high  class  atmosphere.  Another  high 
class  character  is  that  of  Bob,  the  son 
of  the  crook,  who,  college  bred  and  ac- 
customed to  the  refinement  of  wealth,  is 
in  blissful  ignorance  of  his  father's  true 
character. 

"The  most  startling  innovation  of  my 
serial  de  luxe,'  however,  is  the  avoid- 
ance of  punch  endings  in  the  sense  that 
they  leave  the  hero  or  the  heroine  sus- 
pended in  midair,  or  bound  to  a  rail- 
road track,  etc.  Having  a  particularly 
high  class  company  with  a  plot  that 
promised  plenty  of  chance  for  swift  ac- 
tion, I  determined  to  give  the  serial 
fans  a  surprise.  This  I  did  by  securing 
my  episode  suspense  through  the  plot 
action  rather  than  by  means  of  inter- 
polated stunts. 


Montague  Love  Engaged  for 
"The  Place  of  Honeymoons" 

MONTAGUE  LOVE,  who  finished 
up  with  the  latest  Grace  Davison 
picture  last  week,  was  immediate- 
ly engaged  to  appear  in  the  leading  role 
of  "The  Place  of  Honeymoons,"  the  new 
production  in  which  Emily  Stevens  is 
being  starred  by  the  Pioneer-.Atlas  in- 
terests. 

Mr.  Love's  role  is  that  of  a  globe 


trotting  American  millionaire,  who  be- 
comes the  central  figure  in  a  romance 
involving  two  rival  grand  opera  prima 
donnas,  an  English  Earl  and  high  offi- 
cials of  the  diplomatic  service  in  France 
and  America. 

Production  on  "The  Place  of  Honey- 
moons" is  already  under  way  at  the  At- 
las Studio  in  Newton,  Mass.  Six  sets 
were  built  in  telescope  fashion  so  that 
as  soon  as  the  first  scene  had  been 
taken,  the  setting  could  be  taken  down 
and  the  next  interior  would  be  in  readi- 
ness. The  plan  has  worked  to  the  full 
satisfaction  and  has  saved  several  days. 

As  soon  as  the  studio  work  is  finished 
the  company,  headed  by  Director  Kee- 
nan  Buel,  will  go  South  for  a  few  weeks 
to  take  the  exteriors.  The  schedule  un- 
der which  the  company  is  working  calls 
for  a  completed  picture  by  March  first. 


"Sky-Eye"  Not  a  Serial. 

Due  to  a  mistaken  impression  that 
"Sky-Eye,"  the  aviation  picture  being 
distributed  by  Sol  Lesser,  is  a  serial, 
the  organization  takes  this  means  of 
stating  that  it  is  a  feature  production 
in  six  reels.  This  picture  really  has 
enough  thrills  and  love  interest  to  make 
a  serial,  and  was  one  of  the  most 
hazardous  ever  attempted. 


National  Reorganizes 

Scenario  Department 

THE  scenario  department  of  the 
National  Film  Corporation  has 
been  completely  reorganized,  L.  V. 
Jefferson,  a  specialist  in  adapting  books 
for  the  screen,  is  the  new  editor.  Harry 
VVuIze,  who  wrote  Keystone  comedies 
when  that  firm  was  first  organized,  has 
charge  of  the  comedy  continuity,  while 
Mrs.  Alma  L.  Jackson  is  reader.  Mr. 
Jefferson  adapted  Zanc  Grey's  "Desert 
of  Wheat"  and  Opie  P.  Read's  "The 
Kentucky  Colonel"  for  the  screen. 


Heavy  Demand  Reported  by  Alper stein 
for  Allgood  Serial  ''The  Whirlwind 


EVER  in  the  history  of  serials  has 
there  been  such  a  demand  as 
exists  today,  says  A.  Alperstein, 
general  manager  of  All  Good  Pictures 
Corporation.  Since  our  announcement 
we  have  been  deluged  with  inquiries 
for  territory,  terms,  prices  etc.,  on  "The 
Whirlwind,"  featuring  Charles  Hutchi- 
son. 

Among  the  inquiries  received  are  let- 
ters telling  of  certain  houses  now  run- 
ning a  different  serial  as  often  as  four 
and  five  nights  a  week,  and  some  run- 
ning a  chapter  of  a  different  serial 
every  night. 

"That  'The  Whirlwind'  will  surpass  in 
thrills  and  stunts  our  former  offering, 
'The  Great  Gamble,'  released  by  Pathe, 
is  proven  by  the  stunts  performed  by 
Charles  Hutchison,  whose  recklessness 
and  daring  are  beyond  description," 
says  Mr.  Alperstein. 

"Entirely  new  action,  with  thrills 
bound  to  make  the  blood  of  the  most 
calloused  tingle,"  is  the  way  Allgood 
describes  their  new  offering.  "The 
Whirlwind"  was  written  and  produced 
by  Joseph  A.  Golden,  producer  of  "The 
Great  Gamble."  Mr.  E.  S.  Manheimer 
is  the  foreign  sales  representative.  The 
main  offices  of  the  Allgood  Pictures 
Corporation  are  in  the  Longacre  Build- 
ing, New  York. 


Live?"  The  photoplay  is  being  present- 
ed with  the  addition  of  a  cast  of  prin- 
cipals and  chorus,  song  numbers  and  in- 
cidents from  the  play  being  interpolated 
into  the  action  of  the  screen  story.  Mon- 
opol  Pictures  Company  control  the 
"Alma"  film,  exploiting  it  on  a  state 
rights  basis. 


Lessy's  Exchange  to  Open 
About  Middle  of  January 

AT  the  first  conference  of  the  mana- 
gers of  the  Eastern  Pioneer  Ex- 
changes, Michael  Lessy,  head  of 
the  Screenart  Pictures,  which  is  to 
handle  the  Pioneer  attractions  in  the 
District  of  Columbia,  Delaware,  Mary- 
land and  Virginia,  stated  that  his  of- 
fice would  be  in  working  order  by  the 
fifteenth  of  January.  The  delay  which 
held  up  the  Screcnart's  entry  into  the 
Capitol  City  was  occasioned  by  the 
shortage  of  exchange  space. 


Film  Rejuvenates  Tuneful  Waltz. 

"Alma  Where  Do  You  Live?"  the  tune- 
ful waltz  number  in  the  comedy  of  the 
same  title,  is  enjoying  rejuvenation  in 
many  sections  of  the  country  through 
its  use  in  connection  with  the  showing 
of  the  picture,  "Alma  Where  Do  You 


Jans  Pictures,  Inc. 

H.  F.  JANS,  President 

nnnounccs  thai  Ihcy  have  now 
in  the  course  of  production  a 
photo  drama  which  will  be 
entitled 

"LOVE  WITHOUT 
QUESTION' 


142 


THE    MOVING    PICTURE  WORLD 


January  3,  1920 


Advantage  of  Vogue  for  the  Occult 

Taken  in  New  "Master  Mind''  Serial 


JOHX  W,  GREY,  president  of  Supreme 
Pictures.  Inc.,  announces  that  his 
new  "Master  Mind"  serial  will  take 
advantage  of  the  present  craze  for  the 
occult. 

"This  vogue,"  says  Mr.  Grej,"  is  the 
aftermath  of  the  war  in  literature  and 
drama.  Why  not  in  pictures?  That  is 
the  question  that  occurred  to  me  and 
was  confirmed  by  Arthur  B.  Reeve,  asso- 
ciated with  :ne. 

"We  secured  the  services  of  J.  Robert 
Pauline,  well  known  as  a  demonstrator 
of  hypnotic  power. 

"From  the  start  we  have  handled 
hj-pnotism  on  the  highest  plane. 

"In  some  instances  in  pictures  at- 
tempts have  been  made  to  portray 
hypnotism  as  an  agent  of  evil.  In  the 
'Master  Mind'  we  use  this  great  force 
of  mind  for  the  good  and  uiJiitt  of  hu- 
manity, teaching  a  valuable  lesson  while 
we  tell  a  thrilling  story. 

"Hypnotism  is  extensively  used  in 
Europe  in  treating  disease,  and  it  is 
rapidly  finding  its  way  into  practice  in 
this  country.  In  our  first  episode  we 
show  the  great  things  that  can  be  ac- 
complished by  the  human  mind,  includ- 
ing hynotism  as  a  substitute  for  anaes- 
thesia. Other  episodes  show  wonderful 
cures  effected  by  it.  Our  filming  of 
scenes  has  secured  the  endorsement  of 
some  of  the  most  progressive  doctors 
and  scientists." 


All-Kentucky  Cast  for 

"The  Kentucky  Colonel" 

AN  "all  Kentucky"  cast  was  chosen 
for  the  National  Film  Corpora- 
tion's newest  production,  "The 
Kentucky  Colonel,"  a  screen  version  of 
Opie  P.  Read's  well  known  novel  of 
the  same  name.  Joseph  J.  Dowling, 
who  played  the  Patriarch  in  "The  Mir- 
acle Man,"  and  who  has  the  title  role 
in  "The  Kentucky  Colonel,"  was  born 


in  Lexington  ;  Francis  McDonald,  the 
juvenile  lead,  in  Bowling  Green  ;  Elinor 
Field,  the  daughter,  in  Paducah,  and 
Lloyd  Bacon,  in  the  heavy,  in  Coving- 
ton. L.  V.  Jefferson,  who  adapted  the 
book  for  the  screen,  is  a  Louisville 
product. 


THE  mad  elephant  introduced  into 
one  of  the  many  thrilling  epi- 
sodes of  "The  Lost  City"  serial 
shows  a  new  danger  of  the  jungle  to 
the  average  spectator,  who  has  been 
prone  to  believe  that  these  heavy  beasts 
of  burden  are  ever  docile  and  tame.  To 
witness  the  crazed  beast  tearing  his 
way  through  the  jungle,  overturning 
the  native  huts,  ripping  up  immense 
trees  by  the  very  roots,  and  trampling 
down  barricades  gives  one  a  new  in- 
sight into  the  destructive  power  of  these 
enormous  animals.  Many  will  wonder 
how  it  were  possible  to  train  this  ani- 
mal to  perform  these  feats  with  such 
realism.  But  the  secret  is,  it  is  ex- 
plained, that  the  animal  is  not  trained, 
but  is  really  mad,  and  will  be  shot  in 
the  later  episodes.  The  shooting  of  this 
animal  is  said  to  be  only  one  of  the 
many  situations  that  makes  this  serial 
different. 

Colonel  Selig  has  made  it  his  hobby  to 
collect  wild  animals,  and  is  known 
throughout  the  country  for  his  beautiful 
zoological  gardens  in  Los  Angeles, 
which  is  one  of  the  largest  private  zoos 
in  the  world.  He  is  too  much  of  a  lover 
of  animals  to  have  the  elephant  killed 
for  the  pleasure  of  serial  fans,  or  to 
add  to  the  thrills  of  the  production,  but 
he  is  compelled  to  dispose  of  the  ele- 
phant for  the  good  of  the  community. 

Big  Jim  has  caused  Mr.  Selig  no  end 


National  Sells  "Hearts  and  Masks." 

The  National  Film  Corporation  of 
America,  through  its  production  man- 
ager, I.  Bernstein,  announces  that  the 
rights  to  "Hearts  and.  Masks,"  a  si.x 
reel  comedy  drama,  have  been  sold  to 
Fred  Gage.  "Hearts  and  Masks,"  which 
was  taken  from  the  book  by  Harold 
McGrath,  was  the  last  big  picture  filmed 
by  the  National  in  the  1919  production 
j'ear.  The  all-star  cast  includes  Francis 
McDonald,  Elinor  Field  and  Lloyd  Ba- 
con.   William  A.  Seiter  directed. 


of  trouble  and  expense  in  law  suits 
through  its  destruction  of  lives  and 
property.  It  has  already  killed  two  of 
its  keepers,  and  has  become  so  unruly 
and  dangerous  that  authorities  have  in- 
formed the  producer  that  he  would 
have  to  dispose  of  the  animal. 

Burston  Has  New  Serial 

with  Ford  and  Ella  Hall 

WORD  comes  from  the  coast  that 
Louis  Burston,  president  of  Burs- 
ton  Films,  Inc.,  has  several  epis- 
odes completed  of  a  third  Francis  Ford 
serial  in  which  Ella  Hall  is  playing  the 
feminine  lead.  While  not  directing 
them,  Mr.  Burston  supervises  the  pro- 
duction of  all  the  serials  bearing  hii 
firm's  name,  these  including  "The  Silent 
Mj'stery,"  with  Francis  Ford  and  Rose- 
mary Theby ;  "The  Mystery  of  '13,'" 
starring  the  same  principals,  and  the 
recently  completed  and  released  "The 
Hawk's  Trail,"  starring  King  Baggot, 
with  Grace  Darmond  and  Rhea  Mitchell 
featured. 


Gale  Henry  to  Start  Work 
on  Five  Reel  Comedy  Soon 

GALE    HENRY.    Bulls    Eye  star, 
will   start   production  on   a  five- 
^  reel  comedy  early  this  year,  ac- 

cording to  announcement  made  by 
Bruno  J.  Becker,  general  manager  of 
lier  company',  who  further  states  the 
company  will  not  discontinue  produc- 
tion of  its  two-reel  comedies.  The  spe- 
cial, he  says,  is  to  be  put  on  simply  as 
a  test  picture;  to  show  what  Miss 
Henry  can  accomplish  in  five-reelers 
and  to  comply  with  the  wishes  of  the 
exhibitors.  If  the  first  one  is  a  suc- 
cess, it  is  possible  the  comedienne  may 
leave  the  two-reel  class  altogether. 

The  storj'  Miss  Henry  is  to  make  is 
already  prepared,  and  is  a  straight  hu- 
man comedy,  with  thrills,  and  here  and 
there  a  touch  of  pathos. 

Three  Road  Companies  for 
"Alma  Where  Do  You  Live" 

THREE  companies  of  the  ".Mma 
Where  Do  You  Live?"  picture  and 
principals,  will  leave  New  York 
the  first  week  in  January  to  tour  a  cir- 
cuit of  picture  theatres  and  playhouses. 
The  film,  with  Ruth  MacTammany  and 
(ieorge  Larkin  in  the  leading  roles,  is 
said  to  lend  itself  well  to  the  interpola- 
tion of  the  breezy  songs  and  situations 
of  the  play.  According  to  reports  from 
cities  where  the  attraction  has  already 
appeared,  it  is  breaking  house-records. 
Monopol  Pictures  Company  are  handling 
it  on  a  state  rights  basis. 


She  Was  Bred— (Pardon)— Built  in  Old  Kentucky. 

The  Southern  mansion  set  built  for  "The  Kentucky  Colonel"  to  be  Aimed  by 
National  Film  Corporation  from  the  Opie  Read  novel. 


Shooting  of  Mad  Elephant  Only  One 

of  Thrills  in  "Lost  City''  Serial 


January  3,  1920 


THE   MOVING   PICTURE  WORLD 


143 


Large  Tract  Secured  by  National. 

Three  acres  of  land  adjacent  to  Sun- 
land,  a  little  mountain  town  about  thir- 
ty-five miles  from  Los  Angeles,  has  been 
leased  by  the  National  Film  Corporation 
for  a  term  of  five  years  for  "location" 
purposes.  The  contour  and  scenic  gran- 
deur in  and  about  Sunland  is  peculiarly 
adapted  to  picture  purposes,  according 
to  Mr.  Bernstein,  production  manager 
of  the  National.  Besides  the  National's 
production  of  "The  Kentucky  Colonel," 
Sunland  was  used  in  making  "Heart  o' 
the  Hills,"  with  Mary  Pickford,  and 
Metro's  production  of  "The  Old  Lady 
of  31."  The  National  has  built  several 
semi-permanent  "sets"  on  the  newly  ac- 
quired property. 


Kremer  Enlarges  Sales  Organization; 
Adds  Phil  Goldstone  and  Bert  Luhin 


DUE  to  the  volume  of  business  which 
Victor  Kremer  Film  Features, 
Inc.,  is  now  handling,  Mr.  Kremer 
this  week  announced  he  had  enlarged 
his  sales  staff.  He  had  engaged  Phil 
Goldstone,  well  known  in  the  West,  to 
handle  for  him  the  five  Chaplin  produc- 
tions, "A  Burlesque  on  Carmen,"  "The 
Champion,"  "Jitney  Elopement,"  "Work," 
and  "By  the  Sea."  He  has  been  responsi- 
ble in  the  past  for  the  sale  of  many  of 
the  biggest  state  rights  productions,  and 


Price  and  Cornelius-Clark  Offer 

Reissued  Tom  Moore  Two-Reelers 


RIGHTS  have  been  acquired  to  a 
series  of  eleven  two-reel  Tom 
Moore  reissues  by  C.  B.  Price  Com- 
pany, Inc.  They  will  be  released  on  a 
territorial  rights  basis.  Domestic  terri- 
tory will  be  handled  by  Clark-Cornelius 
Corporation  and  foreign  territory  by  C. 
B.  Price  Company,  Inc. 

These  pictures  were  produced  by 
Kalem.  Marguerite  Courtot  plays  lead- 
ing woman  and  Robert  Ellis,  Paton 
Gibbs  and  Ethel  Clifton  are  in  the 
casts. 

The  series  includes  "The  Secret 
Room,"  "The  Black  Sheep,"  "For  High 
Stakes,"  "The  Prodigal,"  "The  Adven- 
ture at  Briarcliff,"  "The  Cabaret  Singer," 
"The  Girl  and  the  Bachelor,"  "The  Black 
Ring,"  "In  Double  Harness,"  "His  In- 
spiration," "The  Girl  and  the  Explorer." 

"These  pictures  represent  the  highest 
type  of  two-reel  dramas,"  said  Mr  Price. 
"They  were  made  by  Kalem  at  the  very 
height  of  its  history  as  a  producer  and 
released  in  the  days  just  prior  to  the 
five  reel  feature. 

"In  announcing  these  pictures  as  mas- 
terpieces of  Tom  Moore's  early  work 
we  are  not  overemphasizing  their  value. 
We  recently  made  an  investigation  of 
market  conditions  and  find  an  unusual 
demand  from  exhibitors  for  two  reel 
subjects  which  are  of  sufficient  merit 
to  go  on  the  best  screens. 

"There  is  a  tendency  on  the  part  of 
the  exhibitor  to  buy  all  the  star  value 
he  can  for  his  shows,  and  many  good 
showmen  have  told  me  that  they  wanted 
them  to  build  up  their  program." 

The  series  will  be  released  at  inter- 
vals of  one  a  week,  backed  by  a  trade 
paper  campaign. 

An  elaborate  list  of  advertising  mate- 
rial will  be  issued  on  the  series  includ- 
ing one  sheets,  three  sheets,  six  sheets, 
lobby  photos  and  cuts. 


in  his  performance  of  death-defying 
performances,  and  it  is  claimed  that  by 
taking  his  life  in  his  hands  many  times 
during  the  production,  he  succeeded  in 
securing  for  the  camera  many  unusual 
and  "hair-raising"  stunts,  including  a 
fight  in  mid-air,  a  leap  from  plane  to 
plane,  and  the  jump  from  a  plane  to  a 
moving  train. 

Lieutenant  C.  C.  Nutt  and  Lieutenant 
Fordyce  are  also  prominent  in  the  ac- 
complishment of  dangerous  stunts  in 
the  picture.  Many  exploitation  tie-ups 
have  been  provided,  and  the  New  York 
exchange  of  the  Lesser  organization  ex- 
pects soon  to  announce  a  showing  at 
one  of  the  Broadway  houses. 


will  start  on  a  sales  campaign  covering 
the  Northwest  and  Southwest. 

Bert  Lubin,  recently  associated  with 
the  sale  of  territories  on  "Virtuous 
Men,"  has  also  been  engaged  to  travel 
in  the  interest  of  the  Chaplin  pictures. 
He  is  a  brother  of  Herbert  Lubin,  of 
the  well  known  firm  of  Sawyer  and  Lu- 
bin, has  had  many  years'  experience  in 
the  selling  of  state  rights.  He  will 
cover  the  East  and  the  South  and  later 
on  will  journey  to  the  west  coast. 

Both  of  these  road  men  will  carry 
with  them  a  complete  line  of  advertis- 
ing and  exploitation  material  and  will 
work  in  close  co-operation  with  the  ex- 
hibitor, backed  up  by  the  advertising 
department  of  the  home  offices  of  the 
Kremer  organization. 

of  the  theatre  showing  the  picture. 
There  has  been  a  healthy  demand  for 
the  novelty  from  the  theatres  playing 
the  attraction.  "Crimson  Shoals"  has 
an  added  novelty  in  the  fact  that 
Francis  Ford  plays  three  roles  at  the 
same  time. 


Novel  Stunt  for  Monopol  Film. 

Among  the  novel  exploitation  stunts 
furnished  by  Monopol  Pictures  Com- 
pany for  their  feature,  "Crimson 
Shoals,"  are  book  of  matches  carrying 
a  scene  from  the  photoplay  on  the 
covers.  The  title  of  the  film  is  printed 
across  the  face  of  the  book  as  well  as 
across  the  matches,  with  a  space  on  the 
cover  large  enough  to  carry  the  name 


M.  H.  Hoflfman  of  Pioneer 
Giving  Canada  Once  Over 

MH.  HOFFMAN,  executive  head 
of  Pioneer,  is  now  on  a  tour  of 
•  Canada  with  a  view  to  securing 
distribution  outlets  for  the  product  of 
his  concern  in  the  Dominion. 

Mr.  Hoffman's  first  stop  will  be  in  Tor- 
onto, from  there  he  will  strike  West  and 
probably  visit  all  the  Canadian  ex- 
change centres  until  he  reaches  Van- 
couver. 

Nearly  eighty-five  per  cent,  of  the 
United  States  is  covered  by  the  Pioneer 
co-operative  exchanges,  and  with  the 
projected  distribution  organizations  in 
Canada  in  operation  the  Pioneer  will  be 
in  a  position  to  offer  the  independent 
producer  an  unusual  outlet. 


Many  Celebrated  Aviators 
in  Sol  Lesser's  "Sky-Eye" 

THE  six-reel  feature,  "Sky-Eye," 
which  is  being  distributed  on  state 
rights  basis  by  the  Sol  Lesser  or- 
ganization, is  said  to  be  unique,  not  only 
in  its  new  melodramatic  twist,  but  in 
the  cast,  which  includes  several  aerial 
celebrities.  One,  is  Harold  J.  Peterson, 
recently  captured  and  held  for  ransom 
by  Mexican  bandits. 

Lieutenant  Russel  J.  Hunt,  however, 
in  the  role  of  Sky-Eye  leads  the  field 


Just  as  a  Matter  of  Record. 

Adolf  I'hilipp  has  his  pictuie  taken  with  the  drinks  in  hl.s  oomed.v,  "The 
Midnight  Girl."    'Twill  be    a  souvenir,  says  Adolf. 


144 


THE   MOVING   PICTURE  WORLD 


January  3,  1920 


Languishing  for  Lew  and  the  $500, 

Females  Write  Ardent  Love  Letters 


As  AN  answer  to  Robertson-Cole's 
prize  contest  for  the  best  love 
letter  sent  to  Lew  Cody,  star  of 
the  January  Robertson-Cole  Special, 
"The  Beloved  Cheater,"  more  than  3,500 
missives  from  all  sections  of  the  coun- 
try have  already  been  received  at  the 
New  York  office. 

"The  Beloved  Cheater"  is  being  han- 
dled by  a  special  staff  of  publicity  and 
exploitation  men.  There  is  a  twenty- 
four  page  booklet  and  a  campaign  of 
national  advertising  has  been  waged  in 
its  favor.  Trade  papers  and  the  best  of 
fan  magazines  have  been  employed  in 
carrying  the  advertising  message  to  mil- 
lions of  readers. 

Value  of  Advertising  Shown. 
"We  planned  a  great  future  for  'The 
Beloved  Cheater,'"  said  A.  S.  Kirkpat- 
rick,  vice-president  and  general  manager 
of  the  Robertson-Cole  Distributing  Cor- 
poration, "but  the  avalanche  of  con- 
tracts are  way  beyond  our  expectations. 
The  value  of  trade  paper  advertising  is 
manifested  twofold  in  this  production. 
First,  the  number  of  exhibitors  who  de- 
manded first  runs  and  the  numerous  an- 
swers we  received  to  our  contract  to 
spend  $500  for  the  best  love  letters. 

"The  success  with  which  'The  Beloved 
Cheater'  won  has  stirred  us  to  even 
bigger  productions.  In  1920  I  am  willing 
to  predict  that  the  Robertson-Cole  pic- 
tures will  by  far  overshadow  the  best 
work  of  our  competing  companies.  We 
have  some  stupendous  plans  for  the  en- 
suing year  and  I  honestly  believe  that 
'The  Beloved  Cheater'  is  but  a  fore- 
runner of  what  we  shall  give  to  the 
trade." 

"The  Beloved  Cheater"  is  the  first  of 
the  Robertson-Cole  productions  made  by 
Gasnier.  William  Christy  Cabanne,  who 
directed,  was  told  to  make  the  best  pic- 
ture possible.  Lew  Cody  is  supported 
by  a  capable  cast  headed  by  Eileen 
Percy. 


Metro  Scenario  Editor 

Is  Author  of  a  Novel 

COLONEL  JASPER  EWTNG 
BR.ADY,  scenario  editor  for  Metro, 
has  surprised  and  deh'ghted  liis 
many  friends  on  both  sides  of  the  con- 
tinent by  the  writing  and  publication  of 
a  novel  called  "The  Case  of  Mary 
Sherman." 

Colonel  Brady  left  the  Metro  studios 
in  Hollywood  recently  and  came  on  to 
New  York,  when  the  play-reading  de- 
partment of  Metro  was  transferred 
from  the  west  coast  to  the  home  offices 
of  the  company  in  the  Longacre  Build- 
ing. Not  satisfied,  however,  with  bcini; 
one  of  the  busiest  men  in  Hollywood, 
Colonel  Brady  found  time  in  odd  mo- 
ments to  write  a  strong,  compelling 
novel. 

Big  "U"  Director  Perfects 
New  Photography  Process 

UNUSUAL  interest  has  been  aroused 
by  a  new  process  of  motion  pic- 
ture photography  which  gives  to 
the  screen  the  appearance  of  a  paint- 
ing. 

Pastelography.    as    the    process  has 


been  named  because  of  its  pastel-like 
quality,  has  been  perfected  by  Eric  Von 
Stroheim,  a  Universal  director. 

At  first  sight  a  photodramatic  scene 
made  by  pastelography  appears  to  be 
slightly  out-of-focus.  The  impression, 
however,  is  set  aide  after  the  first  few 
feet  of  the  film  have  been  screened. 
The  eflect  is  that  of  soft  diflfusion. 

Eric  Von  Stroheim  worked  out  hi.s 
system  of  pastelography  in  collabora- 
tion with  Ben  Reynolds,  a  cameraman. 

"Mr.  Reynolds  and  I  consider  pastel- 
ography the  greatest  stride  toward 
more  artistic  photodramas  that  has 
been  taken  by  the  industry  in  years," 
said  Mr.  Von  Stroheim.  "We  believe 
that  it  has  the  artistic  quality  that  play- 
goers so  much  appreciate  without  the 
vagueness  of  other  methods  of  dif- 
fusion." 

Just  how  pastelography  is  done  was 
not    divulged    by    Von    Stroheim  or 

Reynolds. 

Trade  Paper  Criticisms 

Featured  in  Press  Book 

THE  publicity  department  of  Burs- 
ton  Films,  Inc.,  announce  that  the 
Exhibitor's  Book  of  "The  Hawk's 
Trail,"  the  latest  Burston  serial,  star- 
ring King  Baggot  with  Grace  Darmond 
and  Rhea  Mitchell,  will  contain  some- 
thing more  than  clever  advertising 
stunts,  newspaper  cuts,  reproductions  of 
posters  and  other  advertising  supplies. 
.\dvance  notices  of  "The  Hawk's  Trail" 
have  all  laid  special  stress  upon  the 
episode  endings  and  the  fact  that  they 
differed  from  the  average  "stunt"  end- 
ings, in  that  they  depended  for  carrying 
suspense  into  the  next  installment 
through  situations  and  plot  develop- 
ment rather  than  by  leaving  some  char- 
acter in  a  perilous  situation.  As  proof 
of  this  the  Exhibitor's  Campaign  Book 
will  give  the  exhibitor  a  goodly  quantity 
of  advertising  paragraphs,  phrases  and 
slogans,  compiled  from  the  reviews  ap- 
pearing in  the  trade  papers.  The  press 
department  adds  that  this  is  also  proof 
of  the  truth  of  the  statement  in  one  of 
the  trade  papers  that  "The  Hawk's 
Trail'  showed  that  Louis  Burston  was 
getting  into  his  stride  as  a  standard 
serial  maker.  He  has  three  to  his  credit 
in  a  little  over  a  year  and  another  well 
started. 


"Madame  X"  Will  Be  Screened. 

The  motion  picture  rights  to  "Madame 
X"  have  been  secured  by  Harry  Field 
who  will  proceed  at  once  with  arrange- 
ments for  production.  "Madame  X"  was 
a  stage  drama  of  great  vogue  when  pro- 
duced first  in  New  York  and  during  its 
subsequent  tours  on  the  road.  It  is 
considered  to  be  possessed  of  great  pos- 
sibilities  for  pictures. 


Arons  Joins  Jacobs,  Inc. 

Bernard  P.  Arons  has  just  been  added 
to  the  stafT  of  Arthur  H.  Jacobs,  Inc. 
Mr.  Arons  is  well  fitted  to  his  new  posi- 
tion, as  he  is  not  only  familiar  with 
every  branch  of  the  industry,  but  has 
been  in  charge  of  the  casting  department 
of  more  than  one  large  company. 


Begin  Work  on  "Shore  Acres." 

.•\rt  technicians  of  interior  and  ex- 
terior divisions  at  the  Metro  studios 
in  Hollywood  have  prepared  extensive 
indoor  and  outdoor  settings  for  the 
Screen  Classics,  Inc.,  version  of  "Shore 
.'Kcres."  Work  on  the  picturization  of 
James  A.  Heme's  play  has  been  started. 
Alice  Lake  will  be  featured.  Rex  In- 
gram will  direct.  Edward  Connelly  has 
been  selected  to  play  the  part  of  Uncle 
Nat  Berry. 


"The  Hope"  Going  Into  Production. 

Filming  of  "The  Hope,"  the  second  of 
five  Drury  Lane  melodramas  to  be  pro- 
duced by  Screen  Classics,  Inc.,  will  start 
at  the  Metro  studios  in  Hollywood  this 
week.  "The  Best  of  Luck,"  the  first  of 
the  Drury  Lane  plays,  was  completed  a 
few  weeks  ago.  Herbert  Blache  will 
direct.  A.  S.  Le  Vino  wrote  the 
scenario. 


"The  Fortune  Hunter"  Completed. 

Despite  the  fact  that  nearly  three 
weeks'  time  was  lost  through  the  illness 
of  the  star  and  the  leading  woman.  Vita- 
graph  has  completed  "The  Fortune  Hun- 
ter," the  screen  version  of  the  stage 
success  by  Winchell  Smith.  The  last 
scene  was  taken  early  in  the  week  on 
schedule  time  and  the  completed  pic- 
ture will  be  ready  for  release  next  month 
as  originally  planned. 

Earle  Williams,  who  played  the  title 
role,  caught  a  severe  cold  upon  his  ar- 
rival here  from  California  and  it  was 
more  than  ten  days  before  he  could 
resume  work  on  the  picture.  Then,  two 
weeks  ago  Jean  Paige,  his  leading  wom- 
an, suffered  with  a  severe  attack  of 
laryngitis,  which  caused  a  further  delay. 


Making  Scenes  No  Cinch. 

"Making  motion  picture  scenics  is  any- 
thing but  a  lazyman's  job,"  say  H.  H. 
Brownell  and  Jock  Rantz,  cameraman 
and  director  for  the  Adventure  Scenics 
released  by  Robertson-Cole.  At  the 
time  they  went  into  Central  Oregon  to- 
make  "Just  Over  Yonder,"  it  was  July 
in  the  rest  of  the  country,  but  Central 
Oregon  was  frozen  beneath  a  mantle 
of  snow  several  feet  in  depth.  They 
were  obliged  to  travel  on  the  Old 
Oregon  Trail  and  had  to  stop  every  few 
miles  and  do  what  Lewis  and  Clark  did, 
chop  their  way  through.  Although  they 
were  traveling  in  machines,  it  took  them 
on  an  average  of  two  days  to  go  four- 
teen miles. 

They  feel  they  have  been  fortunate 
in  obtaining  some  fine  views  of  the  vol- 
canic country  in  and  about  the  dense 
forests  of  Oregon.  They  discovered  a 
number  of  extinct  volcanoes  and  ob- 
tained some  very  beautiful  cloud  effects 
over  these.  "Americans  should  be 
thrilled  when  they  see  'Just  Over  Yon- 
der,' for  all  the  beauty  of  the  Oregon 
forests  and  the  grandeur  of  the  moun- 
tains is  in  it,"  say  Brownell  and  Rantz. 


Hank  Mann  Completes  "The  Knock-Out" 

Hank  Mann's  third  two-reeler,  just 
completed  for  Arrow,  has  been  titled 
"The  Knock-Out"  and  Hank  is  intro' 
duced  as  a  paper-hanger's  assistant  in  a 
girl's  gymnasium.  Fascinated  by  the 
fair  ones  he  disguises  himself  as  their 
instructor  and  puts  them  through  a  few 
gymnastic  lessons  originated  by  himself. 
Herman  C.  Raymaker  directed  and  the 
support  includes  Madge  Kirby,  Vernon 
Dent,  Jess  Weldon  and  Jack  Richard- 
son. 


January  3,  1920 


THE   MOVING   PICTURE  WORLD 


145 


Latest  Reviews  and  Comments 

Conducted  by  Edward  Wei  tzel,  Associate  Editor 


Sidelights  and  Reflections 


THE  range  of  a  reviewer's  knowl- 
edge of  mice  and  men  and  of  cab- 
bages and  kings  is  an  astonishing 
thing.  Think  of  the  erudition  that  can 
leap  lightly  from  "abstract  nouns"  to 
"ethereal  diaphanous  lingerie  I"  Both 
profound  subjects  are  treated  with  equal 
assurance  and  penetration  in  the  fear- 
lessly written  opinions  of  one  industri- 
ous astrologer  of  the  silver  sheet. 

"Mine  office  is  one  of  danger!"  ex- 
claimed the  titled  gentleman  in  the  old 
costume  play.  The  office  of  a  reviewer 
is  evidently  beset  with  snares  and  pit- 
falls for  him  who  does  not  know  every- 
thing that  is  contained  in  the  encycjo- 
pedias,  and  also  the  few  morsels  of  in- 
formation not  found  in  books. 


Three  scenario  writers  whose  names 
have  been  connected  with  some  of  the 
most  successful  products  of  the  screen 
had  stage  experience  before  taking  up 
scenario  work.  Their  names  are  Jeanie 
Macpherson,  June  Mathis  and  Eve  Un- 
sell,  and  the  training  they  received  in 
dramatic  values  while  watching  plays 
rehearsed  and  speaking  the  lines  of  their 
parts  was  the  best  sort  of  preparation 
for  the  profession  they  were  to  follow. 

All  three  scenarists  have  adapted  a 
number  of  stage  successes  to  the  screen 
with  the  most  satisfactory  results,  and 
in  the  keen  rivalry  among  the  pro- 
ducers to  secure  the  moving  picture 
rights  to  so  many  of  the  big  hits  of  the 
footlights  is  evidence  that  the  photo- 
dramatist  is  to  be  kept  busy  in  the  near 
future. 


The  French  dramatist  who  admitted 
he  picked  up  material  wherever  he  found 
it  and  made  it  his  own,  set  an  excellent 
example  for  the  screen.  The  writer 
watched  the  making  of  several  of  the 
scenes  for  the  screen  version  of  the 
Augustus  Thomas  play  "The  Copper- 
head," and  is  in  a  position  to  state  that 
everything  points  to  a  triumph  for  the 
picture  and  for  Lionel  Barrymore,  who 
created  the  role  of  Milt  Shanks  in  the 
stage  play  and  has  repeated  his  char- 
acter study  for  the  screen. 

The  present  stage  sensation  on  Broad- 
way is  John  Drinkwater's  play  founded 
on  the  life  of  Abraham  Lincoln.  The 
English  dramatist  has  treated  the  char- 
acter of  the  martyred  President  with 
great  skill  and  the  piece  is  repeating  in 
New  York  the  hit  it  made  in  England. 
It  will  be  recalled  that  although  Lincoln 
himself  does  not  appear  as  one  of  the 
characters  in  "The  Copperhead,"  it  is  an 
act  of  his  during  the  Civil  War  that  is 
the  cornerstone  of  the  plot  and  that  al- 
most the  entire  last  act  is  devoted  to  the 
recital  of  a  scene  in  the  White  House 
between  the  President  and  Shanks  when 
Milt  was  sworn  in  as  a  member  of  the 
Secret  Service. 

It  would  be  novel  and  instructive  to 
see  both  the  play  and  the  picture  in 
the  same  week.  WEITZEL. 


I  IN  THIS  ISSUE.  I 

1  In  Old  Kentucky  (First  National).  | 

1  Should  a  Woman  Telif  (Metro).  | 

I  Tlie   Miracle   of   Love    (Paramount-  | 

I         Artcratt).  I 

1  Flames  of  the  Flesh  (Fox).  | 

I  Twelve-Ten  (Republic).  | 

1  The  Gay  Lord  ftuex  (Goldwyn).  | 

I  The  Broken  Melody  (Selznlck).  | 

1  Marked  Men  (Universal).  | 

I  Beckoning  Roads   (Robertson-Cole).  | 

1  The  Capitol  (W.  W.  Hodkinson).  | 

I  The  Corsican  Brother.s  (United).  \ 

I  Out  Yonder  (Selznlck).  | 

I  The  Darkest  Hour  (Vitagraph).  | 

r.iiiiii)iitiiiiiiiiiitiiiiiiitiiiiiiiiiiiiiiiiiiiiiitiiiiiiiiiiiiiiiiiiiiiiiiiiiitiiiiiiiiiiiHtiniHliiiiimriiiiiiiiiltilliilliiiiiu.= 

"In  Old  Kentucky" 

A  First  National  Attraction  Presenting 
Anita  Stewart  in  Racing  Melodrama. 

Revievifed  by  Louis  Reeves  Harrison. 

PLAYS  located  in  Kentucky  usually 
mean  a  feud  or  the  racetrack.  "In 
Old  Kentucky,"  one  of  the  earliest 
of  these  plays,  is  also  the  best. 

The  heroine  who  cannot  read  nor 
write  is  admirably  impersonated  by 
Anita  Stewart.  Ther  is  very  little  left 
out  of  this  First  National  melodrama. 
Great  activity  is  needed  to  interesting- 
ly fill  seven  reels.  So  there  is  a  fine 
racetrack  ensemble,  scenes  of  vengeful 
feud,  a  hard-riding  chase  of  the  villain 
and  even  an  element  of  comedy,  an  old 
Kentucky  Major  who  is  restricted  by 
his  sweetheart  of  twenty  years  to  one 
mint  julip  and  one  cigar,  both  of  which 
he  has  enormously  enlarged.  There  are 
seven  live  reels  of  active  entertainment 
in  the  play,  for  it  held  a  crowded  house 
at  the  Strand  from  start  to  finish. 
Cast. 

Madge  Brierly  Anita  Stewart 

Frank  Layson  Mahlon  Hamilton. 

.Toe    Lorey  Edward  Coxen 

Horace   Molten  Charles  Arling 

Col.  Sandusky  Doolittle.  .Edward  Connolly 

Aunt   Aleathea  Adele  Farrington 

Barbara  Holten  Marcia  Manon 

Eddie  Lennhardt  Frank  Dufty 

Uncle  Neb  John  Currie 

Story  by  Charles  T.  Dazey. 
Directed  by  Marshall  Neilan. 

The  Story. 

In  Old  Kentucky  hills  lives  Madge 
Brierly,  last  of  her  family,  the  rest  killed 
off  in  a  long  and  vengeful  feud.  Her 
-shack  is  on  a  knoll  connected  with  the 
main  part  of  her  land  by  a  rude  draw- 
bridge. Up  from  the  blue-grass  region 
comes  Frank  Layson,  owner  of  a  queen 
of  the  turf,  the  wonderful  mare  Queen 
Bess.  He  meets  Madge,  becomes  attracted 
and  teaches  her  the  elements  of  reading 
and  writing. 

Up  come  also  guests  of  his  house, 
among  them  Horace  Holton  and  his  sister, 
who  has  designs  on  Layson  which  are 
frustrated.  Holton  Informs  on  Lorey,  a 
moonshining  young  admirer  of  Madge, 
and  blames  Layson,  inciting  Lorey  to  re- 
venge. When  Layson  and  his  crowd  re- 
turn to  the  blue-grass  region  for  the 
races.  Madge  rides  down  after  them.  She 
has  already  saved  Layson  from  one  act 


of  vengeance  and  suspects  another.  She 
presents  a  sorry  spectacle  when  she  "fash- 
ions up"  in  her  best,  and  is  made  to  feel 
ridiculous  when  she  is  given  suitable  at- 
tire. 

Having  saved  Layson  from  Lorey,  she 
decide^  to  go  back  to  the  hills,  but  she 
discovers  the  barn  afire  and  makes  a 
thrilling  rescue  of  Queen  Bess.  It  is  she 
who  rides  Queen  Bess  to  victory  when 
Holten  gets  the  regular  jockey  drunk,  but 
she  escapes  recognition  and  sets  off  for 
her  forlorn  home  in  sadness.  She  comes 
upon  Joe  Lorey  and  saves  him  from  night 
riders  led  by  Layson,  uncovering  the  real 
villain  at  last  as  she  does  so.  She  is  so 
true-hearted  and  brave  that  she  wins 
handsome  Layson  in  the  end,  and  years 
after,  they  watch  with  amusement  a  tiny 
feud  between  their  two  children,  one  lov- 
ing the  hills,  the  other  the  blue-grass 
region,  all  now  secure  in  domestic  happi- 
ness. 

Procrram     and     Exploitation  Catchllnea: 

Highly     Melodramatic     Story  That 
Abounds  in  Thrills. 
See  Pretty  Anita  Stewart  "In  Old  Ken- 
tucy" — A  Play  With  Plenty  of  Punch 
and  Dramatic  Action. 
"In  Old  Kentucky"  Presents  Anita  Stew- 
art in  Spectacular  Melodrama  of  Love 
and  Intrigue. 
See  Anita  Stewart  Ride  Lady  Bess  to 
Victory  in  a  Dashing  Match  on  tke 
Racetrack    and    Thereby    Save  the 
Hero's  Fortune. 
Exploitation  Angles:    Circus  this  story. 
Play    up    Miss    Stewart,    of    course,  but 
make  a  smash  with  paper,  use  the  band  or 
race  horse  ballyhoo,  or  both,  and  take  as 
much  space  as  you  can  afford  in  the  news- 
papers.    If  you  cannot  afford  newspaper 
advertising,  get  out  a  circus  herald  with 
as  many  cuts  as  you  can  get,  using  col- 
ored ink.     The  more  you  circus  this  at- 
traction the  more  you  can  make  out  of 
it.    Go  as  far  as  you  can. 


"Should  a  Woman  TeU?" 

THE  full  review  and  story  of  this 
new    Metro    production,  starring 
Alice  Lake  appears  on  page  63  of 
this  issue. 

Cast. 

Meta  Maxon  Alice  Lake 

Mr.  Maxon  Frank  Currier 

Albert   Tuley  Jack  Mulhall 

Mrs.  Maxon  Relyea  Anderson 

Clarissa  Sedgwick  Lydia  Knott 

The  Doctor  Don  Bally 

Morton  Sedgwick  Jack  Gilbert 

Story  and  Scenario  by  Finis  Fox. 
Directed  by  John  E.  Ince. 

Program     and     Exploitation  Cntchllneai 

Beautiful  Alice  Lake  in  a  Gripping 

and  Inspiring  Photoplay. 
Metro  Presents  Emotional  Alice  Lake  in 

a  Highly  Engrossing  Story. 
Engaging  Story  of  Both  High  Society 

and  the  Fisher  Folk. 
"Should  a  Woman  Tell?"  Stars  Beautiful 

Alice  Lake  In  an  Emotional  Drama. 
"Should  a  Woman  Tell?"    For  the  An- 
swer See  Alice  Lake  in  This  Unusual 

Photoplay. 

Exploitation  AuKlesi    Read  the  special 

story  in  this  issue  carefully  and  let  your 
campaign  work  along  the  lines  of  the 
story  in  announcing  a  real  star.  Be  care- 
ful not  to  raise  expectation  too  high,  but 
make  It  plain  that  here  Is  a  newly  risen 


146 


THE    MOVING    PICTURE  WORLD 


January  3,  1920 


star  who  will  be  worth  watching,  and 
make  them  want  to  come  and  watch.  It 
would  be  a  Kood  plan  to  use  the  title  for 
a  teaser  a  few  day.s  in  advance,  but  the 
best  exploitation  will  be  the  presentation 
of  the  star.  Back  up  your  type  talk 
with  as  many  photographs  as  you  can 
obtain. 


"The  Miracle  of  Love" 

Cosmopolitan     Production     of  Cosmo 
Hamilton  Story   Depicts  English 
High  Society. 

Reviewed   by  Edward  Weitzel. 

LUCY  COTTON  and  Wyndham  Stand- 
ing are  the  featured  players  in  "The 
Miracle  of  Love,"  a  Paramount- 
Artcraft  picture  taken  from  Cosmo 
Hamilton's  story  of  English  high  so- 
ciety. The  heroine  is  a  Duchess,  and 
the  hero  becomes  a  Duke  after  the 
death  of  his  elder  brother.  There  is 
another  Duke  in  the  story,  a  most  de- 
spicable person,  whose  low  tastes  and 
evil  life  bring  about  the  tragic  situation 
which  drives  his  wife  into  another  man's 
arms.  The  Duchess  remains  true  to  her 
marriage  vows,  but  is  made  to  sufifer  in 
every  way  possible  when  the  husband 
discovers  her  affection  for  Clive  Her- 
bert. It  is  not  a  pleasant  story,  but  is 
strongly  dramatic,  and  the  winning 
fight  the  lovers  make  to  keep  their  love 
unstained  more  than  offsets  the  baser 
passions  exhibited  by  the  Duke.  Some 
spectators  will  find  the  scenes  where 
the  nobleman  is  twice  stricken  with 
paralysis  too  realistic,  but  will  be  forced 
to  admit  that  Ivo  Watson  gives  a  re- 
markably skillful  performance  of  the 
character. 

Lucy  Cotton  plays  the  Duchess  of 
Harwich.  She  is  a  beautiful  woman,  tall 
and  graceful,  and  looks  the  titled  lady 
to  the  life.  Most  of  her  scenes  call  for 
repressed  emotion  or  passive  obedience. 
Miss  Cotton  is  successful  in  indicating 
both.  Wyndham  Standing  is  capitally 
cast  as  Clive  Herbert.  English  by  birth 
and  a  well  schooled  actor,  his  imperso- 
nation is  thoroughly  convincing.  Percy 
Standing,  Jackie  Saunders  and  Edwin 
Earle  are  prominent  members  of  the  ex- 
cellent cast. 

The  production  is  admirable  through- 
out. 

The  Cast. 

Duchess  of  Harwich  Lucy  Cotton 

Dowager  Duchess  of  Cheshire, 

Blanche  Davenport 

Lady  Emily  Llla  Blow 

Cornelia  Kirby  Jackie  Saunders 

Clive  Herbert  Wyndham  Standing 

Duke  of  Harwich  Tvo  Watson 

George.  Duke  of  Cheshire .  .Percy  Standing 

Howard  McClintock  Edwin  Earle 

Story  by  Cosmo  Hamilton. 
Scenario  by  Adrian  Johnson. 
Directed  by  Robert  Z.  Leonard. 
The  Story. 

"The  Miracle  of  Love"  is  the  reward 
given  to  a  pair  of  lovers  that  remain  true 
to  their  better  selves  when  tempted  to 
defy  the  moral  law.  Forced  to  become 
the  wife  of  the  Duke  of  Harwich  in  order 
to  save  her  father's  good  name,  Helena, 
the  heroine  of  the  story,  gives  herself  to 
a  profligate  whom  she  despises.  A  chance 
meeting  with  Clive  Herbert,  brother  of 
the  Duke  of  Cheshire,  results  in  the  two 
falling  in  love.  Harwich,  who  has  been 
away  for  his  health,  returns  to  England. 
At  the  meeting  with  his  wife  he  forces 
his  attentions  on  her  to  such  an  extent 
that  he  brings  on  a  stroke  of  paralysis. 
He  partly  recovers,  but  is  forced  to  go 
about  in  a  wheel-chair. 

Learning  that  his  wife  and  Clive  love 
each  other,  he  taunts  them  both  at  every 
opportunity.  Clive  is  ready  to  take 
Helena  and  leave  the  country,  but  she 
will  not  sully  their  love  by  such  an  act. 


The  Cheshire  family  is  poor,  and  when 
the  elder  brother  is  killed  in  an  accident 
and  Clive  succeeds  to  the  title  he  enters 
the  House  of  Lords  and  creates  a  reputa- 
tion as  a  speaker.  Here  he  meets  an 
.American  heiress.  Money  must  be  had 
to  keep  up  the  Cheshire  estate,  and  Clive 
and  the  girl  become  engaged. 

Harwich,   who    is   now   confined   to  his 
bed  and  slowly  dying,  shows  his  wife  a 
paper  and  she  learns  that  not  one  penny 
of  the  Duke's  large  fortune  will  come  to 
her.    She  goes  to  see  Clive  and  they  have 
what  they  believe  is  their  last  meeting. 
The  arrival  of  a  young  chap  from  Chi- 
cago who  is  madly   in  love  with  Clive's 
promised  bride  and  determined  to  marry 
her  finds  the  girl  reaily  to  admit  that  she 
raelly  loves  her  fellow  countryman,  and 
the  death  of  Harwich  and  Clive's  appoint- 
ment as  Ambassador  to  the  United  States 
leave  the  Knglish  lovers  free  to  marry. 
I'ragrram     anil     Uxiiloitation  Catchltneo: 
"The    Miracle    of    Love,"   by  Cosmo 
Hamilton.  Tells  Entertaining  Story  of 
English  Society. 
Unusual  Love  .Story  Told  Amidst  Eng- 
lish Atmosphere. 
Pleasing  Story  of  English  High  Society. 

with  a  Notable  Cast  of  Players. 
Drama  Depicting  the  Loves  of  the  Mem- 
bers of  Select  English  Society. 
Exploitation   .IngleH:    The  best  selling 
angle  is  the  author.    Use  his  name  freely, 

irilllllllDllllllllllllllllt  IIIIIIIIUIIIIIIIIIUIIIIIIIIIimilllllttlllltdlltlllllllltlllllttllllltlllllllllMIIIIIIIIIDIIII  


The  Belief  in  Miracles. 

Beauty  in  this  shot  from  the  Cosmopolitan- 
Artcraft,  "The  Miracle  of  Love." 


but  also  play  up  the  featured  players. 
Direct  your  advertising  to  the  type  to 
whom  this  story  appeals,  with  allusions  to 
the  English  nobility  and  the  seemingly 
hopeless  love  of  the  chief  characters.  Use 
plenty  of  paper  and  stills,  for  these  ap- 
peal to  those  who  will  most  likely  prove 
your  best  patrons. 


"Flames  of  the  Flesh" 

Five-Reel     Fox     Production  Features 
Gladys  Brockwell  in  Emotional 
Story. 

Reviewed  by  Robert  C.  McElravy. 

SOMETHING  rather  different  from 
tne  familiar  type  of  "vampire" 
stories  is  presented  in  this  five-reel 
Fox  subject,  entitled  "Flames  of  the 
Flesh."  It  deals  with  the  career  of  a  pure 
minded  New  England  girl  who  finds  her- 
self a  victim  of  cruel  treatment,  aban- 
doned by  the  man  who  had  pretended  to 
love  her  and  left  friendless  in  a  Portu- 
guese port.    The  situation  is  unique  and 


promises  developments  which  are  neces- 
sarily of  an  unpleasant  sort.  That  the 
close  is  destined  to  be  tragic  is  fore- 
shadowed from  the  beginning. 

Candace,  the  girl  in  question,  is  de- 
scribed as  a  descendant  of  the  Salem 
witches.  Gladys  Brockwell  is  seen  at 
her  best  in  this  part,  particularly  in  the 
scenes  where  Candace  assumes  the  name 
of  Laure  De  Saxe.  The  story  is  never 
entirelj'  convincing,  but  holds  by  the 
unusual  character  of  the  plot. 

CHHt. 

Sure  De  Saxe    | Brockwell 

Bruce  Eastcoat  William  Scott 

Charles   Eastcoat  Harry  Spingler 

Craig  Boardman  Ben  Deely 

Simon  Eastcoat  Charles  K.  French 

Eastcoat's   Secretary  Louis  Fltzroy 

Suzette  De  Pouges..Mme.  Roslta  Marstlnl 

Madame  Blnnat  Josephine  Crowell 

Henri  Leland  Nigel  De  Brullier 

Story  by  Forrest  Halsey. 
Scenario  by  Dorothy  Tost. 
Direction  by  Edward  J.  Le  Saint. 
The  Story. 
Candace,  in  "Flames  of  the  Flesh,"  is  a 
New  England  girl,  a  direct  descendant  of 
the  Salem  witches.    She  finds  herself  alone 
and  friendless,  at  the  beginning  of  the 
story,  in  a  Portuguese   port,  where  she 
had  been  abandoned  by  the  man  who  de- 
ceived her.    She  determines  to  commit  sui- 
cide and  is  about  to  drink  poison  when 
she  is  observed  by  an   American  named 
Craig  Boardman.    The  latter,  for  purposes 
of  his  own,  induces  the  girl  to  live  on. 

Boardman  takes  Candace  to  Paris  and 
introduces  her  to  an  ex-courtesan,  Madame 
Binnat.  once  the  toast  of  Paris.  The  lat- 
ter supplies  the  girl  with  fine  gowns  and 
pets  her  up  in  an  establishment  of  her 
i.u  n.  Candace.  who  has  vowed  vengeance 
upon  all  men  for  her  wrong,  assumes  the 
u  ime  of  Laure  De  Saxe.  She  wins  the 
l  ive  of  one  man  after  another,  casting 
each  of  them  off  in  turn. 

Charles  Eastcoat,  younger  son  of  Simon 
Eastcoat,  a  wealthy  American,  falls  Into 
her  clutches.  In  the  course  of  time  the 
elder  brother.  Bruce  Eastcoat,  comes  to 
save  Charles  from  her,  but  Laure  cleverly 
intrigues  him  also.  Bruce  is  so  infatu- 
ated that  he  enters  upon  a  pretended  en- 
gagement with  her.  Later,  the  father,  Si- 
mon Eastcoat,  appears  and  in  him  the 
girl  recognizes  the  man  who  betrayed  her. 
But  she  has  by  this  time  actually  fallen 
In  love  with  Bruce.  After  many  stormy 
scenes  she  kills  herself  rather  than  drag 
Biuce  down,  despite  her  former  vows. 
Prog^ram  and  Exploitation  CatchUnea: 
Powerful  Story  of  a  New  England  Purl- 
tan  Girl  Who  Shocked  Paris. 
Gladys  Brockwell  Starred  In  Eng'aglng 

Story  of  Many  Emotions. 
Story   of   a  Pure-Minded   Puritan  Girl 
Who  Is  the  Victim  of  Harsh  Treat- 
ment and  Then  Abandoned  In  a  For- 
eign Country. 
Gladys  Brockwell  In  An  Interesting  and 
Gripping  Story  That  Contains  Many 
New  Twists. 
Exploitation     Angles:     Play    up  Miss 
Brockwell,  but  make  much  of  the  story, 
for  It  offers  some  new  twists.    Tell  that 
it  is  the  story  of  a  demure  New  England 
girl,  deserted  in  Portugal,  who  becomes 
one  of  the  most  celebrated  sirens  of  Paris. 
If  you   want   to  go   stronger   than  that 
use  "The  victim  of  the  father,  she  fell  In 
love  with  the  son,  not  knowing  who  he 

was.     When  she  learned  the  truth  ." 

That  should  get  in  the  morbid. 

"Twelve-Ten" 

Edward    Godal    Presents    Marie  Doro 
in    a    Sensational    Story  Directed 
by    Herbert  Brenon. 

Reviewed  by  Louis  Reeves  Harrison. 

THE     fascinating     personality  of 
Marie   Doro,  splendid  workman- 
ship in  every  detail  of  production 
and  an  exceptional  "atmosphere" — the 


January  3,  1920 


THE   MOVING   PICTURE  WORLD 


147 


scenes  in  Paris  and  in  England  are 
taken  there^ — constitute  the  chief  mer- 
its of  "Twelve-Ten."  Marie  Doro  im- 
personates a  French  waif  with  a  wistful 
charm  that  is  very  appealing,  and  her 
terror  in  the  deserted  castle  at  twelve- 
ten  is  thrilling.  She  holds  the  eye  with 
poetry  of  movement  and  good  taste  in 
self-expression  to  the  point  of  distract- 
ing attention  from  the  story. 

Her  support  is  admirable,  every  mem- 
ber of  the  company  a  well-selected  type. 
Honors  go  easily  to  Ben  Webster  as 
Lord  Chatterton,  self-appointed  grand- 
dad of  the  little  French  waif.  The 
scenes  between  him  and  Marie  Doro 
stand  in  winning  relief  to  the  dark  and 
rather  incoherent  mood  of  the  play. 

Herbert  Brenon's  work  is  character- 
istically thorough,  every  interior  an  ex- 
ample of  good  taste,  the  exteriors  be- 
yond criticism.  Only  the  play  seems 
weak,  lacking  the  elements  of  true 
drama,  and  so  inconsistent  at  moments 
as  to  ofifend  common  sense.  The  sum 
of  values,  however,  is  high.  The  story 
was  magnificently  presented  at  the 
Capitol  and  seemed  to  hold  close  atten- 
tion from  spectators  in  all  parts  of  that 
great  theatre.  A  generally  good  enter- 
tainment. 

The  Cast. 

Louis  Fernande  Pierre  Mallard 

Marie  Fernande  Marie  Doro 

Francois  Phillip  de  Bus 

Lord   Chatterton  Ben  Webster 

Arthur  Newton  James  Carew 

Geoffrey   Brooke  Geoffrey  Kerr 

Dr.    Wightman  Fred  Kerr 

Directed  by  Herbert  Brenon. 
Photography    by    Alfred    Moses    and  L. 
Roseman. 

The  Story. 

It  was  not  at  Twelve-Ten  that  little 
Marie  Fernande  met  her  great  good  friend 
Lord  Chatterton,  but  it  was  at  the  fatal 
hour  of  her  father's  suicide  in  Paris. 
From  that  moment  the  little  girl  expands 
in  character,  endearing  herself  every  day 
to  wealthy  Lord  Chatterton.  now  her  self- 
appointed  granddad,  until  he  legally 
adopts  her.  She  becomes  the  brightest 
spot  in  his  life. 

At  the  head  of  large  industries,  often 
preyed  on  by  unscrupulous  employes, 
Lord  Chatterton  adopts  a  terrifying 
method  of  testing  all  those  near  him,  even 
those  dear  to  him,  the  faithless  and  the 
faithful,  by  simulating  first  the  approach 
of  death,  his  physician  assisting  in  giving 
forth  the  impression  that  another  "at- 
tack" will  prove  fatal  to  the  great  noble. 
Chatterton  executes  a  will  and  directs 
that  it  shall  be  read  immediately  upon 
his  death.  During  another  "attack"  he 
is  given  medicine  by  his  confidential  man 
and  business  adviser.  He  manages  to  dis- 
pose of  it  for  future  examination  and 
simulates  death.  His  will  is  immediately 
read. 

The   most    extraordinary    provision  is 
that  Marie  shall  go  at  midnight  where  his 
body  is  to  be  laid  out  in  an  old  and  un- 
occupied castle  and  say  a  prayer  for  him. 
She  is  taken  there  by  the  business  man- 
ager and  left  alone  with  the  body,  a  ter- 
ror-stricken child,  but  she  does  her  duty. 
Hardly   is    it   finished    before    she    has  a 
genuine  cause   of   fright.     The  business 
manager,   aware   that  she   will   inherit  a 
vast   fortune,   seeks   to   compromise  her, 
but  the  dead  man  comes  to  life  and  ex- 
torts   a   frightful    confession     from  the 
guilty    manager,    finding    out  meanwhile 
those  who  truly  love  him,  most  of  all  the 
true-hearted  little  waif  he  has  adopted. 
Prosrrnm     and     Exploitation  Catchllnen: 
"Twelve-Ten"  Is  a  Sensational  Picture 
with  Marie  Doro  as  the  Star. 
Wistful  Marie  Doro  Starred  In  Sensa- 
tional Photoplay  That  Inspires. 
What  Happened  at  "12:10"? — Find  Out 
by    Seeing    This    Engaging  Feature 
Starring  Marie  Doro. 


Marie  Doro  Plays  the  Part  of  a  French 
Waif  in  "Twelve-Ten" — A  Picture 
with  Strong  Appeal. 
Kxploitatlon  Alleles:  Make  Miss  Doro 
the  play-up.  but  do  not  neglect  the  ad- 
vertising possibilities  of  the  title.  Start 
off  by  chalking  12:10  with  a  slanting  line 
between  on  walls  and  sidewalks.  Then 
take  it  into  the  newspapers  for  a  teaser. 
Get  some  stores  to  make  displays  of 
clocks  all  set  at  the  hour  and  get  a  large 
clock  face  for  the  lobby.  If  you  want  to 
go  to  a  little  trouble,  counterweight  the 
hands  so  that  they  point  properly  and 
hang  the  dial  low  enough  to  let  people 
turn  the  hands  and  see  them  go  back  to 
the  proper  time.  Use  pictures  of  Miss 
Doro  as  the  waif  in  all  your  advertising. 

"The  Gay  Lord  Quex" 

Goldwyn     Adaption     of     Pinero  Play 
Features  Tom  Moore  and  Proves 
Good  Entertainment. 

Reviewed  by  Margaret  I.  MacDonald. 

THE  Goldwyn  adaption  of  the  Pinero 
play,  "The  Gay  Lord  Quex,"  is 
fairly  successful.  Tom  Moore  ap- 
pears in  the  title  role,  and  is  well  suited 
to  the  personality  which  he  is  called 
upon  to  portray.  The  earlier  scenes  of 
the  picture,  in  which  the  various  loves 
of  the  "Gay  Lord  Quex"  are  listed  with 
an  affix  of  the  same  old  question  in  each 
case,  "Didn't  anyone  ever  tell  you  what 
lovely    eyes  you    have?"  are    sure  to 


WAen  Knighth  ood  Was  in  Garter. 

Period     presented     by     Tom     Moore  in 
Goldwyn'3  "The  Gay  Lord  Quex." 

IlriiriiliiiiiiiitliiiiiinjjiMiiiitiMillillliiiiiiiiiiiiiiiiilliMiMiiiiMiiitMiijiiiMiiiiiiiMitiiriniiiiiiiiiiriiinriiMiiiiMiMi 

prove  amusing;  and  are  followed  by  mo- 
ments of  more  serious  intent,  when  his 
fickle  lordship  finally  meets  the  right 
girl. 

The  characterization  of  the  play  is 
interesting,  and  has  been  carefully  cast. 
Hazel  Dawn,  for  instance,  in  the  role 
of  the  manicure  (jueen,  .Sophie  Fullgar- 
ney,  is  exactly  the  type  for  the  part. 
Gloria  Hope's  conception  of  Muriel 
Eden,  a  languid  English  girl,  uncertain 
as  to  which  one  of  two  men  her  affec- 
tions belong,  is  also  correct.  Naomi 
Childers  as  the  Duchess  of  Strood  por- 
trays with  fine  effect  a  loose  ty|)e  of 
women  well  known  among  English  aris- 
tocracy, married  to  one  man,  but  loving 
another.  P.  H.  McCullough  as  the 
worthless  Captain  Basiling,  is  another 
outstanding  characterization. 


The  production  will  appeal  strongly 
to  those  who  like  society  drama. 

Cast. 

The  Marquess  of  Quex  Tom  Moore 

Muriel  Eden  Gloria  Hope 

Duchess  of  Strood  Naomi  Childers 

Sophie  Fullgarney  Hazel  Dawn 

Sir  Chichester  Frayne .. Sydney  Ainsworth 

Captain  Bastling  P.  H.  McCullough 

"Valma"  (Frank  Pollitt) .  Arthur  Housman 

Lady   Owbridge  Kate  Lester 

.Tack  Eden  Henry  Miller,  Jr. 

Mrs.  Jack  Eden  Kathleen  Kirkman 

Adapted    from    the    play    by    Sir  Arthur 
Wing  Pinero. 
Scenario  by  E.  A.  Bingham. 
Directed  by  Harry  Beaumont. 
Length — 4,909  feet. 
The  Story. 

The  thrilling  circumstances  surrounding 
the  only  serious  love  affair  in  the  career 
of  Lord  Quex,  of  Nottinghamshire,  Eng- 
land, are  set  forth  in  the  play,  "The  Gay 
Lord  Quex."  After  having  followed  the 
road  of  romance  through  many  countries, 
making  love  to  women  of  many  types. 
Lord  Quex  finally  falls  madly  in  love  with 
a  pretty  girl,  Muriel  Eden,  of  London. 
Muriel  first  meets  him  in  the  manicure 
shop  of  her  friend,  Sophie  Fullgarney,  and 
is  later  entertained  at  the  home  of  Lady 
Owbridge,  an  aunt  of  Lord  Quex.  Here 
the  romance  between  the  pair  ripens,  and 
after  much  persuasion  Muriel  promises  to 
forget  his  ill-reputed  past  and  marry  him. 

In  her  heart  Muriel  still  treasures  an 
affection  for  Captain  Bastling,  a  ne'er-do- 
well,  who  is  looking  for  money  rather 
than  love  with  the  wife  he  marries,  but  is 
not  above  making  love  to  a  pretty  girl  at 
any  time.  And  when  she  is  told  of  asso- 
ciations between  the  dowager  Duchess  of 
Strood  and  Lord  Quex,  a  situation  brought 
about  through  the  scheming  of  the 
duchess.  Muriel  quickly  turns  to  Bastling 
and  makes  an  appointment  to  meet  him 
at  Sophie  Fullgarney's  shop.  Here  Sophie, 
who  was  the  tale-bearer  and  has  relented 
on  discovery  of  the  real  character  of 
Bastling,  arranges  a  revelation  for  Muriel 
which  throws  light  on  the  situation,  and 
causes  her  to  return  to  Lord  Quex. 
I'roi^am     nnd     Exploitation  Catchlines: 

Well-known  Play,  "The  Gay  Lord  Quex, 
Adapted  to  the  Screen  with  Tom  Moore 
as  the  star. 

Amusing  Photoplay  Depicting  the  Many 
Love  Affairs  of  "The  Gay  Lord  Quex." 

Story  of  Fickle  Lord  Quex  Who  After 
Experiencing  Many  Thrilling  Love 
Episodes  Weds  a  London  Manicure 
Girl. 

Highly  Entertaining  English  Society 
Drama  Adapted  from  Popular  Play 
and  Starring  Tom  Moore. 

Exploitation  Ani^ieH:  Play  up  Moore 
and  the  leading  members  of  his  support 
above  the  picture,  but  don't  let  them  for- 
get that  this  is  a  Pinero  drama.  With  the 
better  class  of  patrons  you  have  only  to 
identify  the  play  to  gain  their  interest, 
but  for  the  crowd  use  such  sub-descrip- 
tions as  "The  story  of  a  London  manicure 
girl  who  saved  the  happiness  of  a  titled 
pair";  "Where  the  Primrose  Path  of  dal- 
liance crosses  the  boundary  of  married 
life."  Make  it  plain  that  it  is  a  society 
drama  of  English  life  and  not  a  melo- 
drama, though  the  title  should  make  this 
clear. 

"The  Broken  Melody" 

Eugene  O'Brien's  Third  Starring  Vehic!? 
for  Selznick  Tells  Entertaining 
Love  Story. 

Reviewed  by  Herbert  J.  Hoose. 

SENTIMENTALITY  is  the  predomin- 
ating feature  of  Eugene  O'Brien's 
latest  Selznick  picture,  "The  Broken 
Melody."  As  in  his  two  previous  star- 
ring productions  he  is  seen  as  a  romantic 
lover  and  is  at  no  time  called  upon  to 
do  strenuous  work  during  the  telling  of 
the  story. 

The  tale  is  of  a  young  aspiring  artist 
in  New  York's  Greenwich  Village  who  is 


148 


THE    MOVING    PiCTURE  WORLD 


January  3,  1920 


madly  in  love  with  a  pretty  girl  singer 
living  in  an  adjoining  apartment.  The 
artist  meets  a  wealthy  woman,  who 
greatly  admires  him  and  offers  to  ac- 
company him  to  Europe  in  order  that 
he  may  study.  The  main  action  of  the 
story  hinges  on  these  three  characters. 

There  is  not  much  plot  material,  but 
the  manner  in  which  the  love  story  is 
told  holds  the  interest.  The  sets  are 
exceptionally  fine  and  show  careful  con- 
struction. In  addition  there  are  several 
beautiful  exterior  "shots."  Taken  as  a 
whole  this  feature  should  prove  an  as- 
set to  most  programmes  and  especially 
pleasing  to  the  O'Brien  followers. 

In  support  of  Eugene  O'Brien  is  Lucy 
Cotton,  who  is  delightful  as  the  girl. 
This  player  has  great  acting  ability  at 
her  command  and  is  an  ideal  choice  for 
the  part.  Corinne  Barker  as  Mrs.  Drexel 
Trask  and  Gus  Weinberg  as  Ivan,  the 
'cello  player,  are  well  drawn  characters 
and  do  good  work.  The  other  members 
of  the  cast  lend  able  support. 

Cast. 

Stewart  Grant  Eugene  O'Brien 

Hedda  Dana  Lucy  Cotton 

Mrs.  Drexel  Trask  Corinne  Barker 

Howard   Thornby  Donald  Hall 

Leroy  Clemons  Ivo  Dawson 

Ivan  Gus  Weinberg 

Story  by  Dorothy  Farnum  and  Ouida 
Bergere. 
Scenario  by  Ouida  Bergere. 
Directed  by  William  P.  S.  Earle. 
Length  About  5.000  Feet. 
The  Story. 

"The  Broken  Melody"  is  about  Stewart 
Grant,  who  is  an  artist  in  Greenwich 
Village.  In  an  adjoining  apartment  lives 
his  sweetheart,  Hedda.  Another  apart- 
ment is  occupied  by  an  aged  'cello  player, 
who  in  his  youth  was  the  rage  in  Euro- 
pean music  circles.  He  tells  the  two  lovers 
that  they  are  wasting  their  lives  and  asks 
why  they  don't  strive  for  something  big- 
ger. The  old  fellow  composes  a  musical 
selection  which  he  takes  to  a  stage  direc- 
tor and  offers  it  for  use  in  his  produc- 
tion. It  is  turned  down,  but  the  owner 
of  the  show  looks  at  the  song  and  con- 
sents to  use  It. 

The  old  man  informs  the  producer  that 
he  knows  a  pretty  girl  with  a  wonderful 
voice  who  would  be  an  excellent  choice 
to  introduce  the  number.  Hedda  is  given 
a  try-out  and  makes  good.  She  is  invited 
out  to  dinner  by  the  owner  of  the  com- 
pany, but  she  declines.  Stewart  then  en- 
ters and  together  they  visit  Molly's  popu- 
lar dining  establishment  in  Greenwich 
Village.  While  there  he  meets  Howard 
Thornby,  a  millionaire.  Thornby  introduces 
Stewart  to  a  Mrs.  Drexel  Trask.  iitie  Is 
attracted  by  Grant  and  has  him  paint  her 
picture. 

Mrs.  Trask  offers  him  the  chance  of 
going  to  Paris  at  her  expense  and  says 
that  she  accompany  him.  Stewart  goes  to 
see  Hedda  and  tells  her  he  wants  to  marry 
her  immediately.  She  is  bound  up  in  her 
stage  career  and  refuses  him.  Grant  packs 
his  belongings  a-nd  leaves  for  Europe 
with  Mrs.  Trask.  Before  long  he  gains 
fame.  His  first  masterpiece  is  a  painting 
of  a  girl  and  it  turned  out  to  be  the  ex- 
act features  of  Hedda,  although  he  had  a 
model  for  the  picture.  Mrs.  Trask  en- 
deavors to  force  attentions  upon  Stewart. 
He  learns  that  Hedda  had  collapsed  dur- 
ing her  opening  performance,  and  yearns 
for  his  return.  Grant  goes  back  to  Amer- 
ica and  finds  Hedda  waiting  for  him  at  the 
old  studio. 

Propram     and     Exploitation    Catch  lines: 

See  Eugene  O'Brien  as  a  Romantic  Lover 
in  His  Latest  Picture,  "The  Broken 
Melody." 

Did  the  Love  for  the  Girl  He  Intended 
to  Marry  Prevent  Stewart  from  Visit- 
ing Paris  to  Study  Art?  See  "The 
Broken  Melody"  and  Find  the  Answer. 

Appealing  Love  Story  Simply  Told 
Amidst  a  Charming  Atmosphere. 


Deeply  Emotional  Love  Story  with  Eu- 
gene O'Brien  as  the  Artist  Lover. 

Exploitation  Anglesi  Make  O'Brien  your 
chief  appeal.  Sel  Ithe  story  through  him. 
Tell  merely  that  it  Is  a  story  of  art  life 
in  New  York  and  Paris  or  use  "He  loved 
a  girl,  but  a  rich  patron  offered  to  take 
him  to  Europe  with  her.  It  was  love  or 
advancement.  Which  do  you  suppose  he 
chose?"  Play  up  the  "perfect  lover"  angle 
and  hook  up  with  the  similarly  named  pro- 
duction. 


"Marked  Men" 

Universal    Reissues    Screen    Version  of 
Famous  Story  Written  by  Peter 
B.  Kyne. 

Reviewed  by  Robert  C.  McElravy. 

IT  has  been  several  years  since  the 
screen  adaptation  of  Peter  B.  Kyne's 
story  of  "The  Three  Godfathers"  ap- 
peared. This  present  production,  en- 
titled "Marked  Men,"  is  practically  the 
same  version,  furnished  with  new  sub- 
titles and  touched  up  here  and  there  to 
freshen  it.  There  is  no  apparent  change 
in  the  original  production,  made  by 
Jack  Ford,  and  none  should  be  made, 
for  the  subject  is  one  that  will  never 
be  forgotten  by  anyone  who  has  seen  it. 

Harry  Carey,  Ted  Brooks  and  Joe  Har- 
ris have  the  parts  of  the  three  escaped 
convicts,  and  Winifred  Westover  plays 
the  girl.  The  story  written  by  Mr. 
Kyne  is  worthy  of  a  place  with  the 


The  Hole  in  the  Wall.  ' 

Harry  Carey  has  a  powerful  role  in  his 
latest  Universal,  "Marked  Men." 

western  classics  of  Bret  Harte  and  the 
producer  has  caught  in  splendid  style 
the  wonderful  atmosphere  and  profound 
pathos  of  the  original.  It  is  a  tale  filled 
with  sublime  moments. 

The  prison  scenes  at  the  beginning 
are  done  with  great  realism.  A  large 
cast  of  men  appear  as  the  convicts  and 
the  escape  is  accomplished  in  a  way  that 
is  at  once  exciting  and  convincing.  The 
crossing  of  the  Mojave  desert  by  the 
three  men,  the  discovery  of  the  dying 
mother  and  her  child,  and  their  accept- 
ance of  her  charge  that  they  act  as 
godfathers  to  the  infant,  are  pictured 
with  an  unusual  depth  of  feeling.  The 
subject  is  one  of  rare  appeal. 

Cast. 

Harry  Harry  Carey 

Placer  j.  Farrel  McDonald 


Tom  Gibbons  Joe  Harris 

Tony  Garcia  Ted  Brooks 

Ruby  Merril  Winifred  Westover 

Pete  Cushing  Charles  Lemoyne 

Scenario  by  Tipton  Steck. 
Directed  by  Jack  Ford. 

The  Story. 

Cheyenne  Harry,  in  "Marked  Men,"  is 
serving  a  prison  sentence  for  robbing  a 
train.  He  and  two  pals,  Tom  any  Tony, 
lay  plans  for  an  escape  on  the  nineteenth 
of  a  certain  month.  The  prison  break  oc- 
curs and  the  man  make  their  getaway 
under  heavy  fire  from  prison  guards. 

After  the  escape  they  separate,  agree- 
ing to  meet  at  a  small  town  on  the  edge 
of  the  Mojave  desert  known  as  Trade 
Rat.  Harry  reaches  the  town  first  and 
falls  in  love  with  a  girl  named  Ruby 
Merril.  Pete  Cushing,  the  sheriff,  is  his 
rival.  Ruby  is  without  home  or  friends 
and  takes  employment  in  a  dance  hall  as 
waitress.  Cheyenne,  knowing  her  to  be 
an  innocent  girl,  desires  to  get  her  away 
and  marry  her. 

But  upon  the  appearance  of  his  pals, 
Cheyenne  is  induced  to  help  loot  the  lo- 
cal bank.  The  job  Is  done  and  the  three 
ride  out  into  the  desert  with  the  spoils. 
Their  horses  are  lost  during  a  sand  storm, 
and  they  are  forced  to  trudge  on  foot. 
After  traversing  many  miles  in  the  awful 
heat  they  come  upon  a  covered  wagon. 
In  this  they  discover  a  mother  with  a 
newly-born  child.  The  mother,  who  Is  dy- 
ing, appoints  them  godfathers. 

There  are  many  amusing  and  pathetic 
scenes  connected  with  the  efforts  of  the 
three  to  take  this  child  back  to  civiliza- 
tion.   Two  of  them  die  on  the  trip,  but 
Cheyenne  brings  It  in.     His  prison  term 
is  shortened  and  he  wins  the  love  of  Ruby. 
I'rognrnm     and     Exploitation  Catchlines: 
Famous    Peter    B.    Kyne    Story,  "The 
Three    Godfathers,"    Adapted    to  the 
Screen  as  "Marked  Men,"  With  Dar- 
ing Harry  Carey  Heading  a  Notable 
Cast. 

Inspiring  Photoplay  in  Which  Is  Told 
the   Story  of  the   Reformation   of  a 
Crook  Who  Escapes  Prison. 
Story  Filled  with  Sublime  Moments. 
■Marked  Men"  Featuring  Harry  Carey 

Tells  Vivid  Story  of  the  West. 
if:xploitatlon  Angles:  Make  It  plain 
itiat  this  is  a  reissue,  but  explain  that  It 
IS  again  brought  out  in  response  to  popu- 
I ;ir  demand.  Tell  that  Harry  Carey  Is  one 
■r  the  three  stars  and  play  him  above 
the  others.  And  make  much  of  the  fact 
that  this  is  Peter  B.  Kyne's  story. 


"Beckoning  Roads" 

Bessie  Barriscale  Featured  in  Story  of 
Moderate  Strength  Carries  Role 
of  Meagre  Opportunities. 

Ueviewed  by  Margaret  I.  MacDonald. 

THE  difficulty  of  acquiring  good 
screen  stories  exemplifies  itself  in 
the  Robertson-Cole-Barriscale  re- 
lease, "Beckoning  Roads."  The  oppor- 
tunities which  it  affords  the  players  are 
scant,  and  even  better  direction  than 
the  picture  boasts  would  fail  to  improve 
largely  on  the  defects  of  a  mediocre 
storj'.  Bessie  Barriscale  handles  the 
part  of  Marquita  Shay  with  the  skill 
which  she  usually  exhibits,  covering  her- 
self with  glory  in  the  more  dramatic 
moments  of  the  play.  The  picture  is 
well  cast,  and  especially  well  adapted 
to  the  part  allotted  him  is  Niles  Welch 
in  the  role  of  the  young  husband,  who 
weakens  when  he  is  asked  to  choose 
between  his  parents  and  his  wife,  but 
who  afterward,  on  the  attainment  of 
inaturer  manhood,  makes  good  for  for- 
mer shortcomings.  Baron  Brinker. 
played  by  Joseph  J.  Bowling,  is  also  an 
outstanding  figure  of  correct  conception 
and  careful  outlining.  The  settings  of 
the  production   have  been  well  taken 


January  3,  1920 


THE    MOVING    PICTURE  WORLD 


149 


care  of,  and  the  atmosphere  is  satisfy- 
ing; but  the  director  has  not  made  the 
best  of  the  situation.  The  box  office 
values  of  the  picture  are  fair. 

The  Cast. 

Marquita   Shay  Bessie  Barriscale 

Humphrey   Wells  Nlles  Welch 

John  Grayson  George  Periolat 

Baron  Brinker  Joseph  J.  Dowling 

Henry  Wells  Emmet  King 

Mrs.  Rose-Gordon  Chester, 

Dorcas  Matthews 

Cecil  Barrington .  .  .  ■.  Thomas  Holding 

Story  Adapted  from   "The  Call  of  Life" 

by  Jeanne  Judson. 
Direction  by  Howard  Hickman. 

Length,  5,033  feet. 

The  Story. 

Marquita  Shay,  an  orphan  girl  who  had 
been  reared  in  the  backwoods  of  Canada 
by  a  friend  of  her  parents,  is  placed  in 
boarding  school  by  John  Grayson,  her 
foster  father,  after  he  has  sold  his  farm 
to  a  St.  Louis  financier,  Henry  Wells,  and 
Invested  his  money  in  Billings  &  Co. 
stocks,  on  the  recommendation  of  Wells. 
Tiring  of  the  prison-like  school,  she  mar- 
ries Humphrey,  the  son  of  Henry  Wells, 
without  the  knowledge  of  her  guardian 
or  of  the  young  man's  parents.  She  is 
taken  into  the  Wells  home  and  treated 
like  a  servant.  In  a  moment  of  despera- 
tion she  turns  on  her  persecutors  ,and 
asks  her  husband  to  choose  between  his 
father  and  his  wife.  Humphrey  Wells,  in 
a  moment  of  cowardice,  fails  to  make  the 
answer  his  wife  has  hoped  for.  On  enter- 
ing the  room  of  her  guard'ian,  to  whom 
she  goes  for  advice,  she  finds  him  lying 
dead  behind  the  bed,  and  a  note  on  the 
table  addressed  to  her  telling  her  thai 
he  has  lost  all  he  had  in  the  Billings  & 
Co.  investment. 

The  next  chapter  of  the  story  finds  her 
in  New  York,  living  with  a  friend,  through 
whom  she  meets  Baron  Brinker.  the  pro- 
prietor of  a  fashionable  gambling  house. 
She  becomes  his  secretary,  and  through 
doing  so  discovers  that  his  is  the  stock 
concern  that  ruined  Grayson,  operating 
under  the  assumed  name  of  Billings  & 
Co.  An  opportunity  soon  comes  to  her 
to  wreak  vengeance  on  Brinker,  when  in 
the  management  of  his  affairs  she  orders 
his  broker  to  continue  to  sell  certain 
stock  which  practically  represents  his  en- 
tire fortune.  When  the  price  is  broken 
she  calls  up  her  husband  and  tells  him 
to  buy;  and  so  she  avenges  the  wrong 
that  ruined  John  Grayson  and  robbed  her 
of  a  friend. 

The  close  of  the  story  shows  the  recon- 
ciliation   of   husband   and    wife,    and  the 
decision  to  find  a  home  of  their  own. 
Progrnm     nn«l     Exploitation  CatchlineH: 
Story  of  an  Orphan  Girl  Who  After 
Being    Placed    in   a    Boarding  School 
Secretly    Weds.      The    Remainder  of 
This    Interesting    Story    Is    Told  in 
"Beckoning  Roads." 
The  Story  of  a  Husband  Who  in  a  Mo- 
ment of  Cowardice  Fails  to  Stand  by 
His  Wife. 

Exploitation  Angles;  Make  the  most  of 
Miss  Barriscale  without  dwelling  much 
upon  the  story.  It  gives  her  a  chance, 
and  that  is  all  her  admirers  desire.  For 
the  story  angle  use  "She  asked  him  to 
choose  between  his  wife  and  his  family 
and  he  lacked  the  moral  strength  to  give 
her  the  answer  she  craved." 


"The  Capitol" 

Artco  Adaptation  of  Augustus  Thomas 
Play  Features  Leah  Baird  and  Pre- 
sents Spectacular  Water  Rescue. 

Reviewed  by  Margaret  I.  MacDonald. 

THE  latest  Augustus  Thomas  adapta- 
tion, "The  Capitol,"  made  by  Artco 
and  distributed  by  W.  W.  Hod'<in- 
son,  lacks  the  professional  accuracy  of 
filmed  versions  of  other  of  his  plays. 
The  story  contains  a  fairly  interesting 
situation  which  has,  however,  not  met 
with  the  best  treatment  in  its  transition 


to  the  screen.  Leah  Baird,  the  star  of 
the  production,  handles  a  double  role, 
that  of  mother  and  daughter.  Robert  T. 
Haines  and  Alexander  Gaden  are  the 
leading  members  of  the  support.  Donald 
Hugh  McBride  makes  the  best  showing 
of  the  cast  in  a  ininor  part. 

The  thrill  of  the  production  occurs 
when  Agnes  Blake  and  James  Carroll, 
played  respectively  by  Leah  Baird  and 
Alexander  Gaden,  are  swept  over  a 
falls  and  into  the  rapids  in  a  canoe.  This 
scene  is  well  done  and  will  appeal  to 
the  average  audience.  The  real  climax 
in  which  the  villain  is  caught  red-handed 
will  also  thrill  the  ordinary  moving  pic- 
ture fan. 

Cast. 

Margaret  Kennard    }  .  ,  ^ 

Agnes  Blake  J  ^^^^  Ba.lTd 

Eustace  Kennard  Robert  T.  Haines 

James  Carroll  '  Alexander  Gaden 

Congressman  Blake ..  William  B.  Davidson 

Henry   Garretson  Downing  Clarke 

James  Lamar  Ben  Hendricks 

Jimmy  Vincent ....  Donald  Hugh  McBride 
Baby  Kennard  Mildred  Rhoads 

Story  by  Augustus  Thomas. 

Direction  by  George  Irving. 
Length — 5,350  feet. 
The  Story. 
The  theme  of  "The  Capitol"  concerns  the 
career  of  a  young  woman  whose  mother 
deserted  her  father  when  she  was  still 


"Capital !" 

Says  Leah  Baird  in  tliis  moment  from  her 
Hodkinson  release.  "The  Capitol." 

iitiiiriiiiiiiiiiiiiiliilliliii'(lliiliiiiiiiiiiiiiitiri)iiiii1ii[iiuiiiriiMii<iiMiiiiiitiiii1riiil11liMuliiiiiiiiiiMiiiliiiiiririilil 

an  infant,  and  ran  away  with  a  man  who 
was  being  prosecuted  by  her  husband  for 
unlawful  business  methods.  Later  we 
find  the  girl,  who  has  been  reared  in  a 
convent,  married  to  Congressman  Blake. 
The  mother  is  devoting  herself  to  social 
welfare  work  and  keeping  aloof  from  her 
child  that  she  may  more  easily  climb  the 
social  scale.  Carroll  is  now  dancing  at- 
tendance on  Mrs.  Blake,  acting  as  the 
tool  of  his  party  in  trying  to  win  the  wife 
to  betra.v  her  husband's  interests  in  his 
fight  for  a  place  in  the  senate. 

In  the  course  of  events  a  wo\ild-bo  news- 
paper reporter  takes  a  hand,  and  when 
Carroll  and  his  party  are  picniclng  on  an 
Island  remote  from  the  mainland,  with 
Mrs.  Blake  as  one  of  the  party,  he  steals 
their  boats  with  the  intention  of  keeping 
them  there  until  Blake  puts  through  a 
certain  bill  to  which  Carroll  and  his 
party  are  opposed.  An  old  boat  found  on 
the  Island  is  used  by  Carroll  and  Mrs. 
Blake  In   trying  to  make   the  mainland. 


They  are  swept  over  a  falls  and  into  the 
rapids,  and  Mrs.  Blake  is  rescued  by  her 
own  father,  who  is  on  the  bank  of  the 
river  when  the  accident  happens. 

In  a  fight  with  food  profiteers,  Mrs. 
Blake's  mother  comes  on  the  scene,  and 
when  Carroll  tries  to  gain  his  point  by 
damaging  the  character  of  Mrs.  Blake,  she 
reveals  his  crooked  dealing  of  years  be- 
fore, to  help  substantiate  his  newly  dis- 
covered villainy. 

Program     and     Exploitation  Catchlinesi 

Thrilling  Photoplay  with  Entertaining 
Story. 

Leah  Baird  Starred  in  Highly  Melodra- 
matic Picture. 
Lovely  Leah  Baird  in  Famous  Augustus 

Thomas  Story. 
See  the   Spectacular  Scene  Where  the 
Canoe    Is    Swept    Over   the  Gushing 
Rapids — In    "The    Capitol"  Starring 
Leah  Baird. 
Exploitation  Angles:    Play  up  the  cast 
and  the  author,  stating  that  this  Is  one  of 
his  early  dramas.    Don't  play  too  heavily 
upon  the  stage  production,  for  the  stage 
version  ran  some  twenty  years  ago  and 
will  not  be  recalled  by  most  of  the  pres- 
ent day  picture  lovers.     Simply  say  that 
it  Is  from  a  Thomas  play  and  then  talk 
about  the  cast. 


"The  Corsican  Brothers" 
United  Picture  Theatres  Picturization  of 
Dumas  Novel  has  Considerable  Merit 
and  Features  Dustin  Farnum. 

Reviewed  by  Jlargaret  I.  MacDonald. 

THE  _story  of  "The  Corsican  Broth- 
ers" by  Alexander  Dumas,  contain- 
ing a  wealth  of  material  for  spec- 
tacular and  dramatic  presentation,  has 
not  yet  been  converted  to  the  screen 
with  the  best  accoutrements  of  art. 
Stories  of  lesser  dramatic  values  and 
more  ordinary  problems  have  been 
filmed  with  a  larger  degree  of  artistry 
and  monied  magnificance. 

For  the  third  tiine  in  the  history  of  the 
screen  has  the  tale  of  the  Corican  twins, 
born  as  one  body,  and  separated  after 
birth,  been  picturized;  this  time  by  Louis 
J.  Gasnier  for  the  United  Picture  Thea- 
tres of  America,  Inc.  While  the  produc- 
tion contains  many  points  of  merit,  in- 
cluding excellent  double  exposure  work 
in  which  Dustin  Farnum  impersonates 
both  brothers,  and  realism  of  atmosphere 
in  the  Corsican  village  where  the  twins 
were  wont  to  settle  local  disputes,  it  has 
not  the  earnmarks  of  a  finished  produc- 
tion. 

The  construction  is  choppy  and  lacks 
breadth  of  vision,  but  at  the  same  time 
contains  much  to  please  the  public.  The 
old-fashioned  charm  of  Emilie  de  Les- 
parre  as  portrayed  by  Winifred  Kings- 
ton is  exquisite.  The  role  is  delightfully 
delicate  in  outline,  with  old  fashioned 
gowns,  and  old-fashioned  manners  the 
chief  accessories.  Dustin  Farnum,  while 
he  i.s  a  bit  stagey  ii,  his  "double  role," 
presents  an  attractive  figure. 

Cast. 

Fabien   Del   Franchi     |  r.„„,,„ 

Luis  Del  Franchi         (   •■^'"st'n  I-arnum 

M.  Chateu  Rcnaud  Wedgewood  Nowell 

Lc  Baron  Montigiron  Will  Machln 

Gaeno  Orlando  Ogden  Crane 

Madame  Savllla  Del  Franchi 

_,  Fannie  Mldgeley 

Rmihe  de  Losparre  Winifred  Kingston 

fJeneral  de  Lesparre  Andrew  Robson 

Story   Adapted   from   the   Novel   of  Alex- 
andre Dumas. 
Scenario  by  Katherlne  Carr. 
Direction  by  Colin  Campbell. 
Supervised  by  Louis  J.  Gasnier. 
Length — 5,600  feet. 
Story. 

The  plot  of  the  story  of  "The  Corsican 
Brothers"  concerns  twins  who  were  joined 
together   at   birth   and   separated   by  an 


150 


THE    MOVING   PICTURE  WORLD 


January  3.  1920 


operation.  They  were  apparently  ani- 
mated by  one  soul,  each  experiencing  the 
other's  emotions.  Devoted  to  their  mother, 
they  promised  each  other  that  should  one 
leave  her  for  the  purpose  of  study  or  any 
reason,  the  other  would  stay  with  her. 
And  so  it  happened  that  following  the 
appearance  in  the  Corsican  village  of 
Emilie  de  Lesparre.  a  native  of  Paris. 
Louise  goes  to  the  French  city  to  study 
law.  While  there  he  again  meets  Emilie. 
and  in  trying  to  defend  her  at  a  dinner 
given  by  M.  Chateu  Renaud,  another  of 
her  admirers,  he  is  drawn  into  a  duel 
with  Renaud,  and  is  killed. 

Fabien,  subconsciously  aware  of  what 
has  happened  to  his  brother,  goes  to 
Paris  to  avenge  him.  He  fights  a  sword 
duel  with  Renaud  and  kills  him.  Emilie 
realizes  that  it  is  Fabien  she  loves  instead 
of  Louis  and  promises  to  become  his  wife. 
Prof^'am     and     Exploitation  Catchllnes: 

Well-Known    Story,    "The  Corsican 

Brothers,"  Presents  Dustin  Farnura  in 

Dual  Role. 
Spectacular  Photoplay  That  Is  Sure  to 

Please. 

Story  of  Two  Twins  Who  Resolve  Never 
to  Leave  Home  Unless — For  the  Re- 
mainder  of   This   Absorbing  Picture 
See  Dustin  Farnum  in  a  Dual  Role  in 
"The  Corsican  Brothers." 
Exploitation  Ang-les:     Play  up  Farnum 
in  this  good  old  standby.    Try  the  "asVc 
Dad,  he  knows"  style  of  advertising  for 
a  novelty.    This  can  be  done  in  the  news- 
papers, on   throwaways  or  in   the  lobby 
and    will    serve    to    emphasize    the  time 
honored  popularity  of  this  once  standard 
play.     Tell  the  younger  generation  that 
here  is  a  story  they  need  to  know.  If 
you  desire  a  novelty  stunt  offer  free  ad- 
missions   to   doubles,    heading    the  offer 
with  such  lines  as  "Are  you  a  Corsican 
Brother?" 


"Out  Yonder" 

Olive  Thomas  in  Ralph  Ince  Production 
of  Selznick  Release   Makes   an  At- 
tractive Heroine. 

Reviewed  by  Edward  Weitzel. 

AS  the  heroine  of  "Out  Yonder,"  a 
Selznick  release,  directed  by  Ralph 
Ince,  that  attractive  young  woman, 
Olive  Thomas,  has  been  given  a  part 
that  is  nicely  adapted  to  her  personality. 
With  most  of  the  scenes  laid  in  and 
around  a  lighthouse  on  a  reef  of?  the 
New  England  shore  and  the  beauty  of 
the  Atlantic  for  a  background,  a  story 
is  unfolded  which  touches  life  interest- 
ingly if  not  deeply  and  adds  another 
piece  of  fiction  to  that  class  of  pictures 
that  are  meant  to  while  away  an  hour 
pleasantly  if  not  with  any  degree  of 
profit.  A  youthful  looking  heroine  who 
wears  her  hair  under  a  soueaster  and 
goes  boating  dressed  in  a  pair  of  over- 
alls is  not  a  novel  figure  on  the  screen, 
but  she  generally  has  a  numerous  fol- 
lowing. In  this  case  the  girl's  love  story 
is  full  of  dramatic  happenings  before 
the  way  is  cleared  for  the  happy  ending 
which  is  always  to  be  expected  and 
never  fails  to  arrive. 

Ralph  Ince  has  gone  to  a  real  light- 
house for  his  scenes,  and  a  cleverly  con- 
trived storm  efTect  is  introduced.  The 
authors  have  not  inserted  any  new  ma- 
terial in  their  plot,  but  their  characters 
arc  worth  meeting  and  the  action  moves 
along  a  fair  speed.  John  Smiley  is 
forceful  as  Amos  Bart,  a  man  who  be- 
lieves he  is  a  murderer  and  who  is  deep- 
ly puni<hed  by  his  conscience.  Other  well 
sustained  roles  are  contributed  to  the 
cast  by  Edward  Ellis,  Huntley  Gordon 
and  Mary  Coverdale. 

Cast. 

Flot.sam,  a  waif  of  the  sea.. Olive  Thomas 

Edward  Elmer   Huntley  Gordon 

Mrs.  Elmer  Mary  Coverdale 

Clarice  Stapleton  Louise  Prussing 


Amos   Bart  John  Smiley 

Reggie  Hughes   Cyril  Chadwick 

,roey  Clark  Edward  Ellis 

Story  by  Pauline  Phelps  and  Alarion  Short. 
Directed  by  Ralph  Ince. 
The  Story. 

"Out  Yonder"  refers  to  a  lighthouse  of 
the  New  England  coast.  Flotsam,  whose 
father  is  the  keeper  of  the  light,  is  loved 
by  her  father's  helper,  a  surly  brute  who 
holds  the  older  man.  Amoe  Bart,  in  his 
power.  Years  before,  Amos  quarreled 
with  a  passenger  in  the  cabin  of  his  sloop 
while  the  two  men  were  drinking,  and  he 
believes  that  he  killed  him.  The  helper 
committed  the  crime  for  the  purpose  of 
robbery.  Flotsam  is  supposed  to  be  a  waif 
of  the  sea. 

When  a  party  of  wealthy  pleasure  seek- 
ers anchor  their  yacht  near  the  reef.  Flot- 
sam saves  Mrs.  Elmer,  the  owner  of  the 
boat,  from  drowning.  This  leads  to  the 
girl's  meeting  Mrs.  Elmer's  nephew,  Ed- 
ward Elmer,  and  the  two  fall  in  love  with 
each  other.  An  offer  from  Edward's  aunt 
to  take  Flotsam  home  with  her  and  give 
the  girl  the  social  training  she  lacks  is 
gladly  accepted  by  Amos  and  his  daughter, 
but  the  jealous  helper  interferes  and  ex- 
poses the  lighthouse  keeper  as  a  murderer. 
-Amos  at  once  claims  that  he  is  not  the 
girl's  father,  that  she  was  brought  to  the 
lighthouse  by  her  mother,  the  woman  dy- 
ing and  leaving  the  baby  to  his  wife's 
care. 

The  fact  is  brought  out  that  the  helper 
is  the  real  murderer,  and  all  ends  happily 

for  the  lovers. 

I'rof^ram     and     Exploitation  CntchlineH: 

Thrills — Suspense  —  Action  —  Plenty  in 
"Out  Yonder,"  Starring  Beautiful 
Olive  Thomas. 

See  the  Thrilling  Struggle  in  a  Light 
House — The  Attempt  to  Wreck  the 
Yacht  in  "Out  Yonder." — A  Story  of 
the  Sea  Coast. 

Beautiful  Olive  Thomas  Captivates  as  a 
Sea  Waif  in  Her  Latest  Production, 
"Out  Yonder." 

"Out  Yonder,"  Starring  Olive  Thomas, 
Is  a  Play  with  Many  Spectacular  Mo- 
ments. 

Exploitation  Angles:  Make  Miss  Thomas 
your  chief  point  of  appeal,  but  tell  your 
patrons  that  she  has  a  part  in  this  play 
which  fits  her  down  to  the  ground.  Make 
an  especial  appeal  to  her  following  with 
this  fact  and  then  make  a  general  appeal 
with  the  play  on  the  picturesque  settings, 
with  allusions  to  "the  beautiful  New  Eng- 
land coast,"  and  similar  lines.  Also  play 
up  the  storm. 


"The  Darkest  Hour" 

Harry  Morey  Ha«  Well  Fittingr  Role  in 
Vitagraph   Production   with  Rather 
Improbable  Story. 

Reviewed  by  Edward  Weitzel. 

THE  Vitagraph  picture,  "The  Darkest 
Hour,"  belongs  to  the  class  of  fic- 
tion that  is  entertaining  enough 
so  long  as  all  of  the  incidents  of  the 
story  are  accepted  without  question. 
The  authors  have  used  the  familiar  de- 
vice of  having  the  hero  hit  on  the  head 
and  being  unable  to  remember  even  his 
own  name  when  he  recovers  conscious- 
ness. While  in  this  condition  he  is  mar- 
ried to  a  young  girl,  and  is  attacked 
shortly  after  the  ceremony  and  again 
hit  on  the  head.  The  blow  brings  back 
complete  recollection  of  his  life  before 
the  first  injury,  but  he  can  remember 
nothing  of  what  has  taken  place  since 
then. 

With  these  situations  as  a  basis  a 
smoothly  developed  story  has  been 
built  up  which  supplies  Harry  Morey 
with  a  well  fitting  role.  His  indication 
of  the  hero's  changes  of  mental  condition 
is  cleverly  done  and  he  makes  the  scenes 
of   physical   encounter   sufficiently  im- 


pressive. Jean  Paige,  as  Justine,  plays 
a  girl  of  the  lumber  woods  with  pleas- 
ing eflfect.  Anna  Lehr,  George  Majeroni 
and  George  Howard  are  the  other  im- 
portant members  of  a  competent  cast. 

"The  Darkest  Hour"  has  carefully 
chosen  locations  for  the  lumber  camp 
scenes  and  the  views  of  city  life  are  di- 
versified and  truthful. 

The  CaMt. 

Peter  Schuyler  Harry  T.  Morey 

Marion  Dinsmore  Anna  Lehr 

Justine  Bouvier  •.  Jean  Page 

Dr.    Robert    Culver  George  Howard 

Lee  Austin  George  Majeroni 

Joe   Bouvier   Robert  Gaillard 

Louis    Marcotte   Louis  Walhelm 

Priest   Herbert  Pattee 

Mr.   Dinsmore   Harry  Hallem 

Mrs.   Dinsmore   Jane  Jennings 

Story  and  Scenario  by  Marie  Eve. 
Directed  by  Paul  Scardon. 
The  Story. 
Peter  Schuyler,  the  principal  character 
in  "The  Darkest  Hour,"  is  a  young  man  of 
wealth,  who  is  surprised  when  informed 
by  one  of  his  girl  friends  that  she  is  In 
love  with  him.  In  reality,  she  wants  to 
marry  him  for  his  money,  obtain  a  divorce 
and  a  large  settlement  and  then  marry  the 
man  she  is  infatuated  with,  another  sup- 
posed friend  of  Peter's,  who  has  put  the 
girl  up  to  the  game.  Young  Schuyler 
leaves  the  girl  without  giving  her  much 
encouragement.  That  night,  while  alone 
in  his  own  house,  he  is  attacked  by  thieves 
and  struck  on  the  head  with  a  blackjack. 
When  he  recovers,  he  does  not  remember 
anything  of  the  past  and  wanders  out  Into 
the  street.  Spending  the  rest  of  the  night 
in  the  park,  he  stumbles  into  an  employ- 
ment office  and  is  sent  to  work  in  a  north- 
ern lumber  camp,  after  being  given  the 
name  of  John  Doe. 

A  well  set  up  young  fellow.  Schuyler's 
new  work  agrees  with  him  and  he  Is  con- 
tent to  fell  trees  and  make  love  to  the 
niece  of  his  boss,  Justine  Is  a  pretty 
little  thing,  and  when  her  dishonest  uncle 
is  told  to  leave  the  camp,  Peter  will  not 
leave  the  girl  go  with  him.  They  are  mar- 
ried that  night.  Peter  and  the  uncle  come 
to  blows  a  few  minutes  later  and  the 
young  man  Is  hit  on  the  head  with  a  re- 
volver. Left  for  dead,  he  recovers,  but  the 
John  Doe  period  of  his  existence  has  com- 
pletely departed  from  his  mind.  Without 
the  slightest  recollection  of  the  wife  wait- 
ing for  him  in  his  cabin,  he  remembers 
only  that  he  is  Peter  Schuyler,  and  goes 
back  to  New  York  on  the  first  train. 

His  arrival  at  his  own  home  and  his  loss 
of  memory,  give  the  schemers  a  chance 
to  claim  that  Peter  married  the  female 
schemer  the  night  he  was  first  attacked. 

A  dishonest  justice  of  the  peace  Is  In  the 
plot,  and  Schuyler  is  about  to  be  victim- 
ized, when  he  meets  his  real  wife,  who  has 
come  to  New  York  in  search  of  him.  He 
does  not  know  her  at  first,  but  everything 
is  made  clear  at  the  end,  and  Justine  finds 
that  she  is  Mrs.  Peter  Schuyler  and  not 
.Mrs.  John  Doe. 

I'rotrram     and     Exploitation  CatchUnes: 

"The  Darkest  Hour" — A  Thoroughly  In- 
teresting Story  of  a  Lumber  Camp. 

Social  Whirl  and  Brute  Strife  in  the 
Woods.  Are  Presented  in  This  Grip- 
ping Drama,    Starring   Harry  Morey. 

Can  a  Woman  Make  a  Man  Propose  to 
Her  Without  His  Having  Any  Knowl- 
edge of  It?  Find  Out  by  Seeing  Harry 
Morey   in   "The  Darkest  Hour." 

Thrilling  Picture  with  Harry  Morey, 
First  as  Society's  Gentleman  and  Then 
as  a  Bare-fisted  Fighting  Lumber 
Jack. 

Do  You  Think  Lumberjacks  Lead  Easy 

Lives? 

See  "The  Darkest  Hour"  and  find  out. 

Exploitation  .Vnelex:  Play  heavily  on 
Morey.  then  sketch  in  the  high  points  of 
the  story,  dwelling  upon  the  man  who 
iwice  lost  his  personality  through  a  blow 
upon  the  head.  Play  up  the  lumber  camp 
environment,  unless  you  have  had  too 
many  of  that  type  of  pictures  lately. 


January  3,  1920 


THE    MOVING    PICTURE  WORLD 


151 


Numbers  following  titles  of  pictures  indicate  pages  on  which  reviews  or  comments  appeared.    "C"  refers 


to  Comments,  and  "R"  to  Reviews, 
previous  volumes. 


Volume  number  is   ^so   shown  where   information   was   published  in 


FOX  FILM  CORPORATION 


Should  a  Husband  Forgive?    Vol.  42;  P-1191. 
WILLJAM  FARNCM  SBRIES. 

Wings  of  the  Morning.    Vol.  42 ;  P-672. 
Heart  Strings. 
The  Adventurer 

TOM   MIX  SERIES. 

The  Feud.    Vol.  42;  P-1(K)8. 
The  Cyclone. 
The  Daredevil. 
3  Gold  Coins. 

FOX  ENTERTAINMENTS. 

The  Lincoln  Highwayman  (William  I.us- 

sel). 

The  Devil's  Riddle  (Gladys  Brockwell). 

The  Shark  (George  Walsh). 

Shod  With  Fire  (William  Rnasein. 

Flames  of  the  Flesh  (Gladys  Brookwell). 

The  Square  Shooter  (Buck  Jonea). 

Tin  Pan  Alley  (Ray  and  Fair). 

Her  Elephant  Man  (Shirley  Maaon). 

The  Hell  Ship  (Madlalne  Traverse). 

SUHSHINB  CTOMBDIES. 

Chicken  a  la  Cabaret. 

Hungrry  Lions  and  Tender  Hearts. 

Sheriff  Nell's  Comeback. 

MUTT  AND  JEFF. 

Cutting  Out  His  Nonsense.    Vol.  42;  P-1191. 

For  Bitten  or  for  Verse. 

He  Ain't  Done  Right  by  Our  Nell. 


FAMOUS  PLAYERS-LASKY 


The  Mlraale  Man  ((Jeorge  Loane  Tvoker). 
The  Hayseed  (Roseoe  Artraekle). 

The  Teeth  of  the  Tiger.    Vol.  42  ;  P-857. 
In  Mizzoura.    Vol.  42 :  P1192. 
Dec.    T — ^An  Adventure  in  Hearts  (Robert 
Warwick). 

Victory   (Maurice  Tourneur  Production).  Vol. 
42;  P-G72. 

More  Deadly  Than  the  Male   (Ethel  Clayton). 

Vol.  42;  P-1101. 
Dec.    7 — A  Lady's  Tailor   (Sennett — Two 
Reels). 

Dec.  21 — From  a  Piscatorial  Angle  (Nature 

Pictures). 

Wanted—A  Husband    (Billie  Burlce).     Vol.  42; 
P-1187. 

Dec.  2& — Red  Hot  Dollars  (Charles  Ray). 

Everywoman     (Super-Special — All     Star  Cast). 

Vol.  42;  P-1190. 
Dec.  38 — Too   Good   to    be   True  (Ernest 

Truex — Two  Reels). 
Dec.  28 — Housecleaning     (Briggs  —  One 

Reel). 

Dec.  28 — King  Rama  at  the  Royal  Wat 
(Burton  Holmes — One  Reel). 

Dec.  28 — Paramount  Magazine. 

Dec.  28 — Winter  Sports  at  St.  Morltz 
(Burlingham — One  Reel). 


GOLDWYN  DISTRIBUTING 


Almost   a   Husband    (Will   Rogers).     Vol.  42 ; 
P-1014. 

Strictly   Confidential    (Madge   Kennedy).  Vol. 
42;  P-1014. 

Bonds  of  Love  (Pauline  Frcdericlc).    Vol.  42; 
P-364. 

Jinx  (Mabel  Normand).    Vol.  42;.P-1186. 

Oct  1!) — Why  Divorce?  (De  Haven— Two  Parts). 

Vol.  42;  P-1014. 
The  Gay  Lord  Quex   (Tom  Moore). 

.Tubilo  (Will  Rogers).  Vol.  42;  P-1007. 
The  Loves  ot  Letty  (Pauline  Frederick). 


Flame  of  the  Desert  (Geraldine  Farrar).  Vol. 

42;  P-246. 
The  Cup  of  Fury  (Rupert  Hughes). 
A  Misfit  Earl   (Betzwood-Louls  BennisonV 
Toby's  Bow  (Tom  Moore).    Vol.  42;  P-H89. 
Pinto  (Mabel  Normand). 
Water,  Water  Everywhere   (Will  Rogers). 
The  Silver  Horde  (Rex  Beach  Production). 
The  Pallser  Case  (Pauline  Frederick). 
The  Blooming  Angel  (Madge  Kennedy). 
Duds  (Tom  Moore). 

Moving  Day  (Mr.  and  Mrs.  Carter  DeHaven — 
Two  Reels). 

A  Much  Needed  Rest  ("Smllng  Bill"  Parsons — 

Two  RgoIs) 

The  Little  Dears  (Mr.  and  Mrs.  Carter  DeHaven 
— Two  Reels). 

BRAY  PICTTOGRAFHS. 

'•  Far  Away  New  Zealand  and  Other  Subjects, 
-irl  Pottery  Makers  of  the  Carlbbeans,and  Other 

Subjects. 
Taos  Indians  and  Other  Subjects. 

FORD  EDTJCATIONALS. 
Islands  of  the  St.  Lawrence. 
Cutting  Up. 
The  Story  of  Zinc. 
"Meat"  Again. 
Eventide. 


W.  W.  HODKINSON 


The  Desert  of  Wheat  (Jane  Gray — Six  Parts). 

The  Harvest  Moon  (Deitrlch-Beok — Doris  Ken- 
yon — Six  Parts). 

Cynthla-of-the-Minute  (Artco-Leah  Balrd— Six 
parts). 

The  Joyous  Liar  ((Brunton-J.  Warren  Ker- 
rigan). 

The  Bandbox  (Doris  Kenyon — Six  Parts — Diet- 
rich-Beck, Incorporated).    Vol  42;  P-453. 

The  Sagebrusher  (Benjamin  B.  Hampton 
— Great  Authors  Pictures,  Inc. — Seven 
Parts). 

The  Lone  Wolf's  Daughter  (J.  Parker 
Read,  Jr..  Productions — Louise  Glaum 
— Seven  Parts). 

The  Capitol  (Artco-Leah  Baird  —  Six 
Parts). 

The  Lord  Loves  the  Irish  (Robert  Brun- 
ton  Productions — J.  Warren  Kerrigan 
— Five  Parts). 


PATHE  EXCHANGE,  INC. 


Releaaes  for  Week  of  De«e«Bber  14. 

Tlie  A-B-C  of  Love   (Mae  Murray — Six  Parts). 

Vol.  42  ;  P-8.5.5. 
No.  8  of  Bound  and  Gagged. 
No.  6  ot  The  Black  Secret.'   Vol.  42;  P-1012. 
Looking  for  Trouble  (Harry  Pollard — One  Reel). 

Vol.  42;  P-1012. 

Releaaea  for  Week  of  December  21. 

Tlie  Prince  ant]  Betty  (William  Desmond  and 
Mary  Tliurman).     Vol.  42,  P-1010. 

No.  9  ot  Bound  and  Gagged  (A  Homeless 
Prince). 

No.  7  of  The  Black  Secret  (The  Betrayal). 
TouKh  Luck  (Harry  Pollard — One  Reel), 
From  Hand  to  Mouth   (Harold  Lloyd  and  Mil- 
dred Davis— Two  Parts).    Vol.  42;  P-202G. 

Relennea  for  tke  Week  of  Dec.  28. 

Hopely  Takes  the  Liberty  (No.  10  of  Bound  and 
Gagged). 

A  Crippled  Hand  (No.  8  of  The  Black  Secret). 
The  False  Countess  (No.  1  of  The  Adventures 
of  Ruth). 

From  Hand  to  Mouth  (Harold  Lloyd  and  Mil- 
dred Davis — Two  Parts). 
The  Floor  Below  (Harry  Pollard — One  Reel). 

RKLEASIOS  FOR   WEEK   OF  .IAN.  4. 

My  Husband's  Other  Wife  (Sylvia  Bremer  and 

Robert  Gordon— Six  Parts). 
No.  9  of  The  Black  Secret  (Woes  of  Deceit). 
No.  2  of  The  Adventures  of  Ruth  (Kidnapped). 
Red  Hot  Hottentots  (Harry  Pollard— One  Reel). 


ROBERTSON-COLE 


Nov.  The  Illustrious  Prince  (Hayakawa).  Vol 

42;  P-363. 
Not. — The  Bine  Bandanna  (Dennond). 

Nov.  A  Fugitive  From  Matrimomny.    Vol.  42: 
P-672. 

Deo. — Where  There's  a  Will. 
Dec. — Beckoning  Roads. 

Dec.  The    Tong    Man    (Hayakawa).     Vol.  42: 

P-1009. 
Dea — The  Golden  Hope. 
Dec. — The  Beloved  Cheater  ( Special ). 

STRAND  COMEDIES. 

Nov. — Too  Many  Bils. 

Nov. — Is  Tour  Sweetheart  False? 

SUPREME  COMEDIES. 
Nov. — Their  Mutual  Mistake. 
Nov. — Good  Night  Judge. 
Deo.— Stuck  Out. 

MARTIN  JOHNSON. 
Dee. — Through  the  Isles  of  the  New  HebrMes. 

ADVENTURE  SOBNIOS. 
Deo. — The  Home  of  the  Hula  Hula. 
Deo. — Just  Over  Yonder. 
Dec. — I  and  the  Mountain. 


METRO  PICTURES  CORP. 


Lombardi  Ltd.  (Bert  Lytell).  Vol.  42;  P-160. 
Please^^CJet   Married    (Viola  Dana).     Vol.  43; 

Fair   and    Warmer    (May   Allison).     Vol  42- 

p-im. 

The  Best  ot  Luck  (Six  Parts). 
Should  a  Woman  Tell?  (Six  Parts). 
The  Willow  Tree  (Viola  Dana— Six  Parts). 
The  Right  of  Way  (Bert  Lytell — Six  ParU). 
The  Walk-Ofts  (May  Allison— Six  Parts). 
Stronger  Than  Death  (Nazlmova — Parts). 
Nothing  But  the  Truth    (Taylor  Holmes — Six 
Parts). 


HALLMARK  PICTURES  CORP. 


The  Devil's  Trademark  (No.  1  of  the  Trail  of 

the  Octopus). 
A    Woman's    Experience    ( Bacon-Baker^— Taa- 

Twenty-Thirty). 
Suspense  ( Relcher — Ten-Twenty-Thirty) . 


TRIANGLE 


Dec  7 — The  Life  of  Rellly  (Ford  St«rllng-S«a- 

nett — Two  Parts). 
Dec.  14 — Betty  of  Greystone  (Dorothy  Olah). 
Dec.  14 — Crashing  Through  (Ford  Sterling-Sea- 

nett). 

Dec.  21 — Keystone  Babies  (Sennett — Two  Parta). 
Dec.  28 — Fast  Trains  and  Slow  Women  (Sydney 
Chaplin-Keystone). 


UNIVERSAL  FILM  MFG.  CO. 


Releaaes  for  Week  of  December  22. 

No.  17  of  The  Midnight  Man  (The  Cave 

of  Destruction). 
No.    11    of   The    Great    Radium  Mystery 

(Perils  of  Doom). 
In  the  Good  Old  Days  (Lyons-Moran — Two 

Reels). 


152 


THE  MOVING  PICTURE  WORLD 


January  3,  1920 


Numbers  following  titles  of  pictures  indicate  pages  on  which  reviews  or  comments  appeared.    "C"  refers 
~  Volume  number  is   also   shown   where  information   was   published  in 


to  Comments,  and  "R"  to  Reviews, 
previous  quarters. 

She's  Everywhere  (Enid  Markey  and  Mon- 
tagu Love — Stage  Women'* 
War  Relief — Two  Reels). 

Weak  Hearts  and  Wild  Lions  (Jimmy 
Adams  and  Lois  Nelson — Two 

K66  Is) 

The  Counterfeit  Trail  (Magda  Lane  and 
Edward  J.  Henessey — Two 
Reels). 

Releases  for  the  Week  of  Dec  29. 

The  Pointing  Finger  (Mary  MacLaren). 
Shackled  (No.  12  of  The  Great  Radium  Mystery). 
A  Wild  Finish  (No.  18 — Final  Episode  of  The 

Midnight  Man). 
The  Flames  of  Hate  (No.  1  of  The  Lion  Man). 
Seeing  Things  (Neal  Bums — Okeh — One  Reel). 
The  Line  Runners   (Arnold  (Sregg  and  Helen 
Howard — Western — Two  Reels ) . 
RELEASES  FOR  WEEK  OF  JAIV.  5. 
The  Day  She  Paid  (Francelia  BlUington). 
No.   Vi   of  The  Great   Radium   Mystery  (The 

Scalding  Pit). 
No.  2  of  The  Lion  Man  (The  Rope  of  Death). 
Sweet  Patootie  (Lyons-Moran — One  Reel). 
The    Inner    Ring    (William    Courtenay— Stage 

Women's  War  Relief — Two  Reels). 
Adam  and  Eve  a  la  Mode  (Rainbow  Beauties- 
Two  Reels). 

The  Jay  Bird  (Hoot  Gibson  and  Josephine  Hill 
— Western — Two  Reels). 


The  Invisible  Hand  (Antonio  Moreno — 15  Epi- 
sode Serial— Every  Week). 

The  r.cUlen  Shower  (Gladys  Leslie).  Vol.  ii; 
P-1IS8 

The  Tower  of  Jewels   (Corrlne  Griffith). 
The  Darkest  Hour  (Harry  T.  Morey(. 

Pegeen  (  Uessle  Love). 
The  Suspect  (Anita  Stewart). 
The  Vcnseance  of  Durand  (Alice  Joyce).  Vol. 
42  ■  P-.!(i2. 

Dew  Drop  Ion  (Semon  Comedy).  Vol.  42; 
P-I014. 

The  Midnight  Ride  (Gladys  Leslie). 

The  Fortune  Hunter  (Earle  Williams). 

When   a  Man  loves   (Karle  Williams). 

The  Sins  of  the  Mothers  (Anita  Stewart). 

The  MidniKht  Bride  (Gladys  Leslie). 

Human    Collateral    (Corinne  Grlfnth). 

The  Birth  of  a  Soul  (Harry  T.  Morey). 

Slaves  of  Pride  (Alice  Joyce — Special — Six 
Reels).   „    ,  ^ 

The  Head  Waiter  (Semon — Two  Reels). 

Hifih  Jinks  (Semon — Two  Reels). 

The  Friendly  Call  (  lulla  Swayne  Gordon). 

Yaps  and  Yokels  (Big  V— Two  Parts). 

Vamps  and  Variety  (Big  V— Two  Parts). 

Mates  and  Models  (Big  V— Two  Parts). 

Squabs  and  Squabbles  (Big  V— Two  Parts). 
BIG  V  COMEDIES. 

Bungs  and  Bunglers  (Big  V — James  Au- 
brey). 

Rubes  and  Robbers  (Big  V — Montgomery 
and  Rock). 

Switches  and  Sweeties  (Big  V — James  Au- 
brey). 

Throbs  and  Thrills  (Big  V — Montgomery 
and  Rock). 


FIRST  NAT'L  EXHIBITORS 


The  Thunderbolt  (Katherine  MacDonald).  Vol. 

42  ;  P-4.-)3. 
In  Wrons  (Jack  Plckford). 
The  Virtuous  Vamp  (Constance  Talmadge).  Vol. 

42;  P-li.S6. 

Mind  the  Paint  Girl  (Anita  Stewart).    Vol.  42; 
P-.53G. 

Heart  O'  the  Hills  (Mary  Plckford).    Vol.  42; 

P-853.  „ 
The  Beauty  Market  (Katherine  MacDon- 
ald). 

In  Old  Kentucky  (Anita  Stewart). 
The  Greatest  Question  (D.  W.  Griffith). 
▲  Daughter  of  Two  Worlds  (Norma  Tal- 
madge). 


The  Inferior  Sex  (Mildred  Harris  Chaplin). 
The  Turning  Point   (Katherine  MacDon- 
ald). 

The  River's  End  (Marshall  Nellan). 

A  Day  s  Pleasure  (Charles  Chaplin — Two  Reels). 
Vol.  42;  P-1009. 


L.  J.  SELZNICK  ENTERPRISES 


SELZNICK  PICTURES. 
Distributed  by  Select  Ezchancea. 
A  Regular  Girl  (Elsie  Janls).    Vol.  42;  P-454. 
The    Country    Cousin    (Elaine  Hammerateln). 

Vol.  42;  P-536. 
Sealed    Hearts    (Eugene    O'Brien).     Vol.  42; 
P-362. 

The  Glorious  Lady  (OUve  Thomas). 

Piccadilly  Jim  (Owen  Moore). 

Out  Yonder  (Olive  Thomas). 

The  Broken  Melody  (Eugene  O'Brien). 

SELECT  I'ICTURES. 
Distributed  by  Select  Exchanges. 
The    Undercurrent    (Guy    Empey).     Vol.  42; 

p-r.:ir.. 

Faith  of  the  Strong  (Mitchell  Lewis). 
A  Scream   in  the  Night   (Special).     Vpl.  42; 
P-11112. 

Isle  of  Conquest  (Norma  Talmadge).    Vol.  42; 
P-24.5. 

The  Last  of  His  People  (Mitchell  Lewis).  Vol. 
42;  P-187. 

NATIONAL  PICTURES. 
Distributed   by   Select  Exchanges. 
Jan. — Just  a  Wife. 
Jan. — Blind  Youth. 

REPURLIC  PICTURES. 
Distributed  through  Republic  Exchanges. 
Twelve-Ten  (Marie  Doro). 
The  Blue  Pearl  (Edith  Ilallor). 
The  Amazing  Woman   (Ruth  Clifford). 
Prlzma  Pictures  (Nature  Color  Pictures). 
KlDograms   (News  Reel). 


WORLD  PICTURES 


Oct. — Arizona  Catclaw  (Edythe  Sterllnitl. 
Nov.    3— Me  and  Captain  KIdd  (Evelyn  GreeleyV- 
Nov.  10 — The  Poison  Pen  (June  Elvldtrl. 
Nov.  17 — You  Never  Know  Your  Luck  (House 
Peters).    Vol.  42  ;  P-4.">4. 


REALART  PICTURES 


Soldiers  of  Fortune  (Dwan — Seven  Parts).  Vol. 
42  ;  P-454. 

The  Mystery  of  the  Yellow  Room  (Chantard — 
Six  ParU). 

Anne  of  the  Green  Gables.  (Mary  Miles  Mln- 
ter- Six  Parts).     Vol.  42;  P-455. 

Erstwhile  Susan  (Constance  Binney).  Vol.  42; 
P-S51. 


FEATURE  RELEASES 


AMERICAN  CINEM.%  COI(l>UKATI(».\. 

Women  Men  Forget  (Mollle  King). 

A.  H.  FISCHER  PROni'CTIONS. 

The  Amazing  Lovers  (Grace  Darling). 

SOL  LESSER. 

Sky  Eye. 

UNITED  ARTISTS. 
Broken  Blossoms  (Onfflth). 

His  Majesty  the  American   (Fairbanks).  Vol. 
42;  P-245. 

GAYETY  COMEDIES. 
Dark  and  Cloudy. 
Hits  and  Misses. 


Bride  and  Oloomy. 
Love  8lek  at  Sea. 

(One  Reel) 

Are  Floorwalkers  Fickle? 
Cursed  by  His  Cleverness. 
His  Fatal  Bite. 

CHRISTIE  FILM  COMPANY. 
(One  Reel) 

All  Jazzed  Up. 
Two  A.  M. 

Kidnapping  Caroline. 

(Two  Reels) 
Nov.  A  Roman  Scandal  (Colleen  Moore). 
Dec.  Go  West  Young  Woman  (Fay  Flncher). 
Jan.  Save  Me,  Sadie  (Eddie  Barry). 

CAPITAL   FILM  COMPANY. 
(Ttoo  ReeU  Each) 
Faithful  Unto  Death. 
Escaped  Convict. 
The  Square  Gambler. 

EUUITY  FILM  CORPORATION. 
Eyes  of  Youth   (Clara  Kimball  Young).  Vol. 
42;  P-3(i2. 

ADOI.PH  PHILIPP  FILM  CORPORATION. 

(Mimiral  Film  Comedies — Ttco  ParU  Back) 
The  MIdnlKht  Girl. 
Oh!  Loui.se! 

CHESTER  OUTING  PICTURES, 

(One  Reel  Enrh) 
The  Fifteen  Million.    Vol.  42;  P-854. 
Considering  Posey.    VoL  42  ;  P-s.")4. 
Temjile  Bells  and  Wayside  Shrines. 
No  (^onia  in  Acdma. 
The  People  In  White. 
Editorial  Horseplay. 


AKKOW  Fli.^l  1  <tlCPUIt.\TIU.\. 

Vigilantes  (Seven  Reels). 

■LightninR   liryce    (Serial    Featuring   Ann  Lit- 
tle and  Jack  Hoxie).     Vol.  42;  P-aiiJ.- 
Blazed  Trail  Produuiions  (-'Merles  of  Twcplrt 
Two- Part         North  Woods 
Dramas). 

BILL'S  EVE  FILM  C0RP0R\T10N. 

(Ttoo-Reel   Comedies   Every   Two   Week$  Fvat- 
uriny  Gale  Henry.) 

Ham  An  

This  Way  Out. 

LeK<-nds  of  the  Wilderness. 

FKOIIM  W  A.MI  SEME.-VT  COMPANY. 
Texas  (lulnan  \\'e.**tern3. 
Mack  Swain  Comedies. 

PIOXKKIi  FILM  CORPORATION. 
The  Long  Arm  of  Mannister  (Henry  Walthal). 

Vol.  42:  P-24.'>. 
Atonement  (Grace  Oavl.<on). 

S.  L.  K.  SERIAL  CORPORATION. 
The  Fatal  Fortune  Serial. 

D.  W.  GRIFFITH. 

The  Mother  and  the  Law. 
Hearts  of  the  World. 
The  Fall  of  Babylon. 

VICTOR  KREMER. 
Reissue  of  Chaplin  Burlesque  on  Carmen 

(Four  Reels). 
Feb.     1 — Reissue      of      The  Champion 

(Chaplin — Two  Reels). 
April    1 — Rei.ssue  of  Work  (Chaplin — Two 

Reels). 

May      1 — Reissue  of  By  the  Sea  ((Aap- 

Un — One  Reel). 
March  1 — Reissue    of    Jitney  Elopemant 
(Chaplin — Two  Reels). 
W.  H.  PRODI  CTIONS. 
The  Superman  (Six  Parts).    Vol.  42;  P-854. 
Reissue  of  Seven  Olive  Thomas  Trlaacla  Pr»- 

ductlona 
Special  Chaplin  Reissue. 

HALL  ROO.M  BOYS  COMEDIES. 
Dec.  ."iO — The  Millionaire  Paupers. 
Jan.  1.3 — Wrong  Again. 
Jan.  27 — Neck  and  Neck. 


January  3,  1920 


THE    MOVING    PICTURE  WORLD 


153 


Projection  Depar 


By  F.  H.  RICHARDSON 


^^aiiiiiiiiiiJiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiMiiiiiiiiiMiiiiiiiiiii]inniiiE:^^ 


To  Make  Operators  Projectionists 

THE  showing  of  photoplays  upon  f 
battle  and  other  ships  of  the  - 
United  States  navy,  both  amuse- 
ment and  instruction,  has  proven  so 
beneficial  that  the  Powers  That  Be  have 
decided  that  the  interpretations  of  the 
pictures  to  the  men  should  no  longer  be 
trusted  to  untrained  projectionists. 

In  the  past  it  has  been  the  custom 
of  the  crews  of  the  various  ships  to 
purchase  a  projector  through  one  of 
various  available  funds.  Those  most 
used  for  the  purpose  have  been  the 
canteen,  athletic  or  welfare  funds. 
This  method  has  resulted  in  projectors 
of  about  every  known  type  finding  place 
aboard  naval  vessels. 

During  the  transportation  of  men 
overseas  it  was  found  advisable  to  make 
the  showing  of  photoplays  at  frequent 
intervals  during  the  voyage  a  regular 
part  of  the  navy  program.  So  deeply 
impressed  were  those  in  charge  with 
the  beneficial  results  of  this,  that  ne- 
gotiations were  begun  with  the  large 
producers  looking  to  the  use  of  their 
films  for  the  purpose. 

Proper  Training  Required. 

But  it  was  found  that,  owing  to  the 
varying  types  of  projectors  in  use,  and 
the  fact  that  these  were  mostly  in  the 
hands  of  men  with  no  training  in  pro- 
jection practice,  hence  in  bad  repair  and 
worse  adjustment,  great  damage  was 
.done  to  films.  This  promply  brought 
from  the  producers  a  demand  for 
closer  supervision  and  the  proper  train- 
ing of  projectionists  who  were  to  han- 
dle their  films. 

The  custom  had  been  to  place  the 
projector  in  charge  of  any  member  of 
the  ship's  crew  who  had  a  smattering 
of  projection  knowledge,  or  if  there 
happened  to  be  none  such,  then  the 
ship's  electrician.  The  net  result,  both 
as  to  screen  results  and  film  damage 
can  well  be  imagined. 

This  somewhat  costly  experience  fi- 
nally decided  the  navy  to  go  into  the 
matter  of  projection  as  thoroughly  as 
might  be.  Instead  of  the  crew  pur- 
chasing the  ship's  projector,  the  navy 
itself  will  purchase  standard  profession- 
al projectors  for  all  battleships  and 
other  ships  where  space  for  permanent 
installation  can  be  spared. 

For  torpedo  destroyers  and  vessels 
where  space  is  limited,  some  type  of 
portable  projector  will  be  selected.  A 
board  has  been  appointed  to.  determine 
the  type  of  projector  best  adapted  to 
the  various  needs  of  the  navy,  and  it 
has  already  arrived  at  the  above  de- 
termination. 


iiniomiiiJinmiiiioiininnnininnfliin^ 


Important  Notice 

OWING  to  the  mass  of  matter 
awaiting  publication.  It  Is  Im- 
possible to  reply  tbrouch  the 
department  in  leas  than  two  or 
three  weeks.  In  order  to  glr»  prompt 
service,  those  sending  four  cents, 
stamps  (less  than  actual  cost),  will 
receive  carbon  copy  of  the  depart- 
ment reply,  by  mall,  without  delay. 
Special  replies  by  mall  on  matters 
which  cannot  be  replied  to  In  the 
department,  one  dollar. 

Both  the  first  and  second  sets  of 
questions  are  now  ready  and  printed 
In  neat  booklet  form,  the  second 
half  being-  seventy-six  lu  number. 
Either  booklet  may  be  had  by  re- 
mitting 25  cents,  money  or  stamps, 
to  the  editor,  or  both  for  40  cents. 
Cannot  use  Canadian  stamps.  Every 
live,  progressive  operator  should  get 
a  copy  of  these  questions.  You 
may  be  surprised  at  the  number 
you  cannot  answer  without  a  lot  of 
study. 


4  Supply  of  Developed  Projectionists. 

To  the  end  that  a  supply  of  at  least 
reasonably  .competent  projectionists  he 
quickly  developed,  without  going  outside 
the  personnel  of  the  navy,  a  school  has 


m  Are  Yon  Getting  Maximnm  Screen  s 
1        Illnminatlon  for  Wattage  UsedT  g 

I  The    11x17    (two   on   one)    LENS  | 

I  CHARTS   printed   on    heavy    paper  = 

i  are  suitable  for  framing.    Both  A.  C.  g 

§  and    D-    C.    amperage   25   to    60   Is  g 

1  covered  with  Plano-convex  or  me-  g 

M  nlscus  bi-convex;  correct  projection  g 

1  lens  diameter  to  avoid  waste,  also  J 

1  correct  distance  of  revolving  shutter  g 

g  from  aperture.  g 

g  Your  projection  room  is  not  com-  g 

g  plete  without  the  LENS  CTHARTS.  g 

1  Send  60  cents  in  stamps  today!  !  !  g 

i  Moving    Picture   World,    B16    Fifth  g 

1  avenue,  N.  Y.  City;  Schiller  Bldg..  g 

1  Chicago,   111.:    Wright   Jk   Callender  g 

1  Bldg.,  Los  Angeles,  Cal.  g 

VriiiiiuiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiimiiiuiuiiiiiiiiBiiiniiiiiiiuiiiiiiiiiiniiiiiw 

been  established  at  the  naval  dock  at 
the  foot  of  West  Ninety-sixth  street, 
New  York  City. 

Here  have  been  installed  projectors  of 
about  all  types.  So  completely  has  this 
plan  been  carried  out  that  one  projector 
of  a  type  now  obsolete  is  to  be  found 
among  the  collection. 

In  charge  of  this  work  is  Lieutenant 
Charles  Swanberg,  one  of  whose  duties 
will  be  to  superintend  the  instruction 
of  the  men  selected  for  projection  work. 

At  this  time  the  "supply  train"  of  the 
Atlantic  fleet  is  lying  in  or  near  New 
York  City,  so  that  the  men  selected 
from  the  various  ships  for  projection 
work  will  have  opportunity  to  begin 
study  at  once  in  the  "school."  The  re- 
pair ship  of  the  Atlantic  fleet  will  car- 
ry a  complete  complement  of  projector 
repair  parts. 

Major  projector  repairs  will  be  cared 
for  in  the  splendidly  equipped  machine 
shop  of  the  repair  ship.  The  supply 
train,"  be  it  noted,  consists  of  the  vari- 
ous coaling,  hospital,  repair  and  other 


ships  needed  for  attendance  on  Unclft 
Samuel's  fighters. 

To  Standardize  Equipment. 

It  is  the  ultimate  purpose  of  the  of- 
ficers in  charge  of  this  new  and  de- 
cidedly progressive  step  to  finally  com- 
pletely standardize  everything  in  the 
way  of  motion  picture  accessories  in 
the  United  States  Navy. 

A  part  of  the  school  program  thus 
far  determined  upon  is  to  have  repre- 
sentatives of  manufacturers  of  stand- 
ard projectors  appear  before  the  class- 
es and  explain  the  details  of  their  vari- 
ous machines.  The  editor  also  has  been 
asked  to  deliver  lectures  on  projection 
to  the  men. 


Figuring  Sliutter  Blade  Problem 

From  our  old  friend  W.  B.  Allen,  Ed- 
monton, Alberta,  comes  what  seems  to 
be  a  correct,  and  what  certainly  is  an 
ingenious  method  of  solving  the  shut- 
ter blade  problem  in  which  I  asked  for 
the  minimum  width  in  degrees  of  the 
master  blade'  of  a  revolving  shutter 
where  (a)  the  intermittent  speed  is  five 
to  one,  (b)  the  light  ray  one  and  one- 
quarter  inches  in  diameter,  and  (c)  the 
ray  entirely  covered  during  intermittent 
motion.  The  only  point  not  covered 
by  Allen's  answer  is  distance  of  center 
of  ray  from  center  of  shutter  .shaft. 
Where  We  Have  Erred. 

And  right  here  I  see  where  I  and  sev- 
eral others  have  fallen  into  error.  We 
have  assumed  that  because  a  degree 
increase  in  linear  measurement  as  dis- 
tance from  center  is  increased,  less  de- 
grees would  be  necessary  to  cover  a 
given  ray  diameter.  We  have  erred  in 
failing  to  consider  the  fact  that  while 
the  degree  is  further  across  as  dis- 
tance from  center  increases,  the  shutter 
is  moving  faster  at  that  point,  so  that 
one  thing  exactly  compensates  for  the 
other. 

What  Allen  Says. 

Brother  Allen,  who  is,  by  the  way. 
President  of  the  Edmonton  Projection- 
ists' Association,  Local  360  of  the  I.  A. 
T.  S.  E.  &  M.  P.  M.  O.  of  the  U.  S. 
and  Canada,  says : 

To  simplify  the  question,  and  at  the 
same  time  make  it  more  practical,  we 
will  assume  the  projection  speed  to  be 
at  the  rate  of  sixty  crank  turns  per 
minute. 

One  foot  of  film  then  passes  a  given 
point  in  one  second  and  one  frame  will 
pass  the  aperture  in  1/lGth  or  .0625  of 
a  second.  One  movement  of  the  inter- 
mittent sprocl<et  would,  then,  occupy 
.0652-*-6  =  . 010416666  of  a  second. 

For  a  shutter  blade  to  cover  a  pin-point 
In  the  same  time  would  require  360-^6  =  60 
degrees  width,  to  which  we  must  add  one 
and  a  quarter  inches.  Suppose  the  cir- 
cumference at  (tenter  of  liKlit  ray  be  21 
Inches.  Then  sixty  degrees  would  be  3.5 
inches,  to  whicii  wo  must  add  1.25.  making 
a  total  of  4.75  inches  or.  expressed  In  de- 
grees, 80.2. 

Um,  now  lemme  see.    I  get  all  twisted 


154 


THE    MOVING   PICTURE  WORLD 


January  3,  1920 


up  myself.  S'posin  the  distance  from 
shutter  center  to  center  of  ray  be  such 
that  the  circumference  would  be  de- 
cidedly more — say  thirty  inches.  Would 
the  addition  of  one  and  a  quanler  effect 
the  same  result?  Certainly  not,  but 
expressed  in  degrees  the  necessary  ad- 
dition would  be  precisely  the  same. 


Another  Answer  for  Malone,  N.  Y. 

F.  H.  Hitchcock,  Upper  Sandusky, 
Ohio,  offers  the  following  as  a  possible 
solution  of  the  troubles  of  Malone,  New 
York: 

Regarding  the  Regent  Theatre  trouble 
of  Malone,  New  York,  described  in  Sep- 
tember 27  issue,  It  resembles  a  trouble 
I'  had  with  a  55  Ampere  G.  E.  generator 
not  long  ago,  the  seat  of  which  was  fin- 
ally found  in  a  loose  connection. 

I  had  trouble  starting  the  arc,  but  once 
started  it  would  burn  well  tor  twenty  to 
thirty  minutes.  Then  it  would  sputter 
and  become  unsteady. 

Feeding  the  arc  would  only  make  a  bad 
matter  worse.  The  sputtering  usually 
would  last  but  a  moment  or  two,  and  then 
the  arc  would  become  steady  again.  Dur- 
ing such  spells  the  voltage  and  amperage 
would  both  fluctuate  a  great  deal. 

When  the  loose  connection  was  located 
and  fixed  the  trouble  ceased,  and  I  was 
able  to  get  a  large  crater  with  same 
amount  of  current.  Would  suggest  that 
the  Regent  Projectionist  feel  his  con- 
nections, at  generator,  panel  board  and 
switches. 

I  believe  he  will  find  one  or  more  of 
them  warm,  though  he  must  do  it,  of 
course,  after  runing  for  some  time. 

Said  I  Skidded. 

Hum,  Joe  Moulton,  of  the  General 
Electric  Company,  Campe  (if  I  rightly 
remember,  of  the  Westinghouse  and 
one  or  two  others  criticised  my  reply 
to  Malone  when  we  met  at  the  Society 
of  Motion  Picture  Engineers.  Said  I 
skidded,  ran  with  my  cut-out  open  and 
with  too  lean  a  mixture,  or  words  to 
that  general  effect.  Well,  mebby  I  did, 
but  even  so  I  did'nt  notice  any  of  them 
coming  across  with  the  right  answer. 
Huh!  I  made  a  stab  at  it  anyhow,  and 
I'm  danged  if  I  don't  believe  they  knew 
what  was  wrong  themselves.  There 
consarn  ye'  stufT  that  in  your  pipe  an' 
smoke  ut,  Messrs  Campe,  Moulton  and 
Burrows.  I  pass  friend  Hitchcock's 
solution  along  to  Malone,  but  I'm  not 
going  to  burn  my  fingers  on  the  same 
hot  poker  twice.  Still,  they've  got  to 
show  me  that  what  I  suggested  is  im- 
possible. 


The  English  Have  a  Plan 

The  English  have  a  plan  for  locating 
the  projection  room  in  the  front  of  the 
balcony.  It  is  graphically  set  forth  in 
the  sketch.  Its  fault  lies  in  the  fact 
that  when  loaded  to  capacity  there  is 
a  deflection  of  the  balcony  amounting 


to  as  much,  in  some  cases,  as  two  and 
one  half  inches. 

This  might  easily  be  allowed  for  were 
the  balcony  always  loaded  to  capacity 
when  projection  is  under  way.  But  it 
is  not.  The  editor  of  this  department 
is  of  the  opinion  that  this  might  be  taken 
care  of  by  doing  away  with  the  ped- 
estal supporting  the  projector,  placing  it 
on  a  heavy  metal  table  carried  on  cen- 
tral bearings  A,  shown  in  right  hand 
sketch. 

These  bearings,  one  on  either  side, 
would  be  supported  on  legs  resting  on 
the  floor,  and  would  carry  a  shaft,  rest- 
ing on  ball  bearings,  supporting  the 
projector  table.  Lead  weight  B  would 
be  attached  to  machine  table  by  sup- 
porting rods  C  C,  in  which  would  be 
substantial  turn-buckles,  the  operation 
being  as  follows :  The  entire  machine 
(projector)  being  in  place  and  lined 
sidewise,  turnbuckles  in  rods  C  C  would 
be  so  adjusted  that  the  light  ray  centre 
properly  on  the  screen. 

When  Balcony  Deflects. 

Now  when  the  balcony  deflects,  it  is 
readily  seen  that  the  table  would  au- 
tomatically adjust  itself  to  take  care 
of  the  deflection,  be  it  little  or  much. 
The  weight  would  have  to  be  something 
substantial,  say  500  pounds,  and  be  hung 
as  low  as  practicable.  With  such  a 
weight  hung  say  twenty  four  inches  be- 
low the  table,  I  do  not  think  anything, 
other  than  the  shifting  of  center  of 
gravity  by  balcony  deflection,  would 
move  the  machine  table,  and  stops  would 
be  provided  so  that  in  any  event  acci- 
dental movement  would  only  equal 
maximum  of  deflection. 

The  foregoing  is  only  a  crude  idea. 
Maybe  it  is  not  practical,  but  I  believe 
that  it  is,  and  I  understand  that  de- 
flection is  the  only  objection  the  Brit- 
is.h  have  found  to  this  ideal  location  of 
the  projection  room.  Can  any  one  sug- 
gest a  better  plan  for  overcoming  the 
deflection  difficulty. 


Horting  Rewinder 

John  R.  Canhuse,  New  Orleans,  La., 
asks : 

Can  you  tell  me  the  particulars  of  the 
Horting  Rewinder? 

Well,  we  don't  know  just  what  you 
had  in  mind  when  you  asked  the  above 
question,  but  anyhow  we  can.  The 
"Horting  Rewinder"  is  so  designed  that 
both  reels  of  film  are,  and  must  be  en- 
closed during  re-winding,  because  when 
the  inclosing  casing  is  opened  the  motor 
automatically  stops. 

A  1/30  h.  p.  Westinghouse  type  C.  A. 
motor  is  belted  to  the  rewinder.  An  au- 
tomatic switch  stops  the  motor  when 
rewinding  is  finished.  The  motor  is 
normally  a  llOvolt  a.  c,  but  the  device 
may  be  fitted  with  motor  to  suit  local 
current,  on  order.   The  Horting  is  made 


in  Harrisburg,  Pennsylvania.  It  is  ap- 
proved by  the  Underwriters.  The  in- 
closing casing  is  of  sheet  metal,  com- 
monly dubbed  "Russia  iron,"  the  gauge 
of  which  we  do  not  know.  Two  other 
inclosed  rewinders  are  approved  by  the 
Underwriters,  viz.,  the  Fulton  Company 
(Chicago)  rewinder  and  the  "Safety 
Fireproof  Rewind,"  made  in  Philadel- 
phia. 


Prompt  Preparation  of  Papers  Urged 

L.  C.  Porter,  Chairman  Papers  Com- 
mittee Society  of  Motion  Picture  En- 
gineers, certainly  is  not  inclined  to 
sleep  at  the  switch. 

The  editor  promised  a  paper  on  "Ef- 
fects of  Overspreading  Projection"  for 
the  Montreal  meeting  of  the  society, 
and  although  that  gathering  is  still 
months  away,  friend  Porter  has  been 
bombarding  us  with  "get  busy"  letters. 

It  worked,  too,  for  we  soon  got  tired 
of  reading  communications  which  be- 
gan "Much  of  the  success  of  the  work 
of  the  papers  committee  depends  on 
prompt  receipt  of  promised  papers"  and 
ended  "In  view  of  these  few  facts, 
where  in  hallelujah  is  the  paper  you 
promised,"  or  something  to  that  effect, 
and  as  a  result  the  danged  paper  is 
finished,  done,  signed,  sealed  and  de- 
livered to  the  Hon.  Chairman  of  the 
Hon.  Committee. 

How'i  Thi«  for  a  Program. 

And  now  Porter  is  sending  out  a  gen- 
eral letter,  from  which  we  gather  we 
are  to  have  papers  for  the  next  meeting, 
as  follows:  "Film  Tinting  and  Densi- 
ties," by  G.  A.  Blair,  Eastman  Kodak 
Company;  Design  of  Theatres  and 
Studios,"  by  W.  H.  Braun ;  "Studio 
Lighting,"  by  W.  C.  Hubbard,  Cooper 
Hewitt  Electric  Company;  "The  De- 
sign of  Gasoline  Electric  Sets  for  Mo- 
tion Picture  Work,"  R.  L.  Lee,  Do- 
mestic Engineering  Company;  A  con- 
tinuation of  the  paper  and  demonstra- 
tion of  the  use  of  color,  begun  at  the 
Pittsburgh  meeting,  by  Wm.  Kelley  and 
Max  Mayer;  "Small  (jasoline  Generator 
Sets  for  Motion  Picture  Work,"  by  W. 
H.  Rabell,  Independent  Movie  Supply 
Company;  "Projection  Speed  and  Its 
Effects,"  by  F.  H.  Richardson,  Moving 
Picture  W'orld ;  "Studio  Methods,"  by 
W.  R.  Rothaker;  "A  New  High-speed 
Intermittent,"  by  W.  B.  Cook,  of  the 
Pathescope  Company;  "New  Develop- 
ments in  Motion  Picture  Equipment,"  by 
C.  A.  E.  Halverson,  of  the  General  Elec- 
tric Company;  "The  Application  of 
Mazda  Lamps  to  Small  Projectors,"  by 
H.  H.  Madgsick,  of  the  National  Lamp 
Works;  A  Continuation  of  Dr.  W.  E. 
Story's  talk  on  photo-electric  methods 
of  comparing  condenser  results;  "As- 
pheric  Condensers,"  by  Dr.  Herman 
Kellner,  Bausch  and  Lomb  Optical  Com- 
pany;  "Latest  Progress  in  Photogra- 
ph}-," by  Carl  Gregory,  Moving  Picture 
World;  "Educational  Possibilities  of 
the  Moving  Picture,"  by  B.  E.  Norrish, 
of  Canada ;  "Fire  Risks  in  Theatres, 
Studios  and  Laboratories,"  by  Mr. 
Lomis,  of  the  Eastman  Kodak  Company 
and  "Motion  Picture  Work  In  China," 
by  W.  M.  States,  of  the  General  Elec- 
trical Company,  now  in  Shanghai, 
China. 

Meeting  Promises  to  Be  Interesting. 

From  the  foregoing  it  wMl  be  seen 
that  if  even  a  considerable  fraction  of 
the    papers    proposed    materialize  the 


ERBOGDAPN 

!  For  I 


Service 


156 


THE    MOVING   PICTURE  WORLD 


January  3,  1920 


Montreal  meeting  will  not  only  have 
surpassing  interest,  but  will  be  of  great 
value  to  the  industry. 

The  committee  is  sending  out  letters 
to  the  entire  membership,  asking  for  an 
expression  of  opinion  as  to  what  topics 
they  would  perfer  to  have  discussed. 
We  doubt  the  advisability  of  this.  Our 
own  experience  is  that  some  of  those 
things  for  which  there  would  be  the 
very  least  popular  demand  are  the  very 
things  which,  above  all  others,  really 
need  exploiting;  also  that  the  average 
individual  will  demand  that  attention 
be  given  the  particular  thing  in  which 
he  happens  to  be,  at  that  particular 
time,  most  interested,  although  it  may 
really  have  small  relative  value. 

Be  that  as  it  may,  however,  there  is 
ample  evidence  that  the  papers  com- 
mittee is  preparing  a  most  interestng 
and  valuable  program  for  Montreal,  all 
of  which  is  good. 


Power  Puts  Out  Excellent  Reel 

The  Nicholas  Power  Company  is  now 
sending  out,  as  a  part  of  their  regular 
equipment,  an  excellent  all-metal,  five- 
inch-hub,  fourteen-inch-diameter  reel. 
The  sides  are  embossed  to  provide 
stiffness,  and  the  reel  is  enameled  black. 
Those  who  know  the  troubles  of  which 
the  small-hub  reel  is  father  will  appre- 
ciate the  improvement  thus  brought 
about  in  the  Power's  machine  equipment. 
There  are  six  slots  for  attaching  the 
film  end  to  the  reel,  hence  that  opera- 
tion is  well  and  effectively  provided  for. 


A  Tough  Proposition 

Lum  Fleming,  Dallas,  Texas,  writes 
asking  certain  information  which  raises 
a  question  as  to  the  wisdom  of  unions 
and  government  oflficials  prohibiting 
apprentices.   He  says : 

Was  in  New  York  and  started  a  course 
tn  Taylor's  school  for  projectionists,  but 
had  to  leave  before  I  finished.  I  advanced 
to  where  I  had  passed  the  examination 
for  license  in  New  York  City,  but  had 
not  had  any  machine  practice  at  all. 

There  are  no  schools  nearer  Dallas  than 
Chicago.  Can  you  recommend  a  school 
in  that  city  that  will  give  me  a  practical 
preparation  as  I  cannot  get  machine  prac- 
tice here  for  love  or  money? 

Aside  From  the  Fact — 

Laying  aside  the  fact  that  here  is  a 
man  \yho,  without  a  particle  of  practical 
experience  in  projection,  was,  accord- 
ing to  his  own  statement,  examined  and 
passed  as  a  competent  projectionist  by 
the  Board  of  Motion  Picture  Exam- 
iners of  Xew  York  City,  let  me  ask  the 
industry  in  general  and  the  Dallas  union 
and  city  officials  in  particular  (if  the 
latter  has  anything  to  do  with  Mr.  Flem- 
ing not  being  able  to  serve  an  ap- 
prenticeship in  that  city)  how  we  are 
to  get  competent  projectionists  if  ap- 
prenticeships are  forbidden. 

Curtailing  the  Supply. 

Many  unions,  in  an  endeavor  to  cur- 
tail the  supply  of  projectionists  (for 
that  is  precisely  what  it  amounts  to) 
forbid  their  members  from  allowing  an 
apprentice  in  their  projection  rooms. 
Some  city  officials,  to  avoid  bothering 
with  apprentices,  and  thus  make  their 
jobs  the  easier  (for  that  is  precisely 
what  this  amounts  to)  prohibit  ap- 
prentices, and  thus  make  it  impossible 
for  any  one  to  properly  learn  the  pro- 
fession of  projection  within  their  juris- 


Projection  Experience 

MOTION  PICTURE 

HANDBOOK 

For  Managers  and  Operator* 

By  F.  H.  RICHARDSON 

Tbe  recognized  standard  book  on  the  vork  of  prtH 
Jection.    Complete  drscriptions  and  instructions  on 
all  leading  machines  and  projection  equipmenL 

There  isn't  a  projection  room  in  the  unlrerae 
vbicb  this  carefullr  compiled  book  will  not  save 
purchase  price  each  month. 

In 

Ita  j 

Buy  It  Today          $4  the  Copy.  poflpaJd 

1         MOVING  PICTURE  WORLD 

1  516  Fifth  Avenue,  New  York  City 
1        Schiller  Building.  Chicago.  III. 
1              Wright  &  CaJlender  BIdg..  Lot  Angeles,  Gal. 

=          To  save  time,  order  from  nearest  office. 

diction.    New  York  City  is  a  shining 
example  of  this  sort  of  solid  ivory  top-' 
procedure. 

What  Say,  Gentlemen? 

If  the  Dallas  local  is  responsible  for 
Mr.  Fleming's  inability  to  serve  an  ap- 
prenticeship, will  it  be  kind  enough  to 
explain  wh-sre,  when  and  how  it  ex- 
pects the  motion  picture  industry  to  se- 
cure its  supply  of  competent  projection- 
ists. On  the  one  hand,  the  union  cor- 
dially, and  with  good  cause,  curses  the 
"school."  On  the  other  hand,  it  forces 
a  condition  which  makes  the  school  an 
absolute  necessity.  What  have  you  to 
say  for  yourselves,  gentlemen? 


Chicago  Asks  a  Question 

A  Chicago  exhibitor,  whose  name  I 
suppress  for  obvious  reasons,  writes  as 
follows : 

Will  you  be  good  enougrh  to  answer  the 
following: 

In  your  opion  has  or  has  not  the  ex- 
hibitor who  compiles  with  all  the  union 
requirements  as  to  wages  and  working 
conditions,  and  who  employs  union  pro- 
jectionists. (I  like  that  word  projectionist 
and  believe  your  position  in  advocating 
its  use  to  be  correct)  the  right  to  choose 
whom  he  will  employ? 

Putting  it  another  way.  so  that  there 
will  be  no  possible  chance  to  misunder- 
stand my  meaning.  Is  it.  in  your  opinion, 
right  that  a  union  compel  the  exhibitor 
to  employ  union  help,  and  then  arbitrar- 
ily dictate  to  him  what  individual  union 
man  he  shall  employ? 

Likely  to  Get  "In  Wrong." 

Yours  is  a  question  the  ans.vering  of 
which  will  most  likely  get  me  "in 
wrong"  with  a  few  unions.  However, 
that  does  not  worry  me  in  the  least. 
I  have  long  since  concluded  that  the 
writer  who  is  too  cowardly  to  write 
the  truth,  as  he  sees  it,  from  fear  that 
the  truth  will  be  unpleasant  to  some 
one.  has  no  business  editing  such  a 
department  as  this. 

The  truth  is  mighty,  so  'tis  said,  and 
must  prevail,  and  we're  here  to  assist 
in  the  prevailing  end  of  things,  regard- 
less of  whose  toes  are  pinched  in  the 
process. 

My  Answer  Is  "No." 

My  answer  to  your  question  is  NO. 
In  my  opinion  such  a  proceeding  on 
the  part  of  a  union  would  be  an  un- 
warranted and  outrageous  invasion  of 
the  rights  of  the  employer. 

It  would  be  an  utterly  unjustifiable 


procedure,  no  matter  from  what  point 
the  matter  be  viewed.  A  union  has  the 
right  to,  and  should,  dictate  decent 
working  conditions  and  a  minimum  wage 
for  its  least  capable  men,  which  will  be 
at  least  sufficient  to  enable  them  to 
live  and  support  a  family  in  decency. 

But  a  union  has  no  more  moral  right 
to  say  to  the  exhibitor,  you  must  not 
only  employ  a  union  man,  but  must 
employ  this  particular  union  man,  than 
it  has  to  say  to  him  that  he  must  pur- 
chase a  particular  make  of  projection 
machine,  or  dictate  the  brand  of  collar 
he  shall  wear. 

Such  Proceedings  Would  Work  EtiL 

Such  a  proceeding  on  the  part  of  a 
union  would  place  in  the  hands  of  its 
officials  the  power  to  force  upon  the 
owner  of  a  high  class  theatre,  where  the 
work  is  exacting,  a  man  entirely  unfit 
for  such  a  position. 

Such  a  policy  would  engender  hard 
feeling  and  needless  friction.  It  would 
place  in  the  hands  of  union  officials, 
some  of  them  (whisper)  are  not  quite 
perfect,  the  power  to  graft  two  ways — 
viz:  to  force  an  exhibitor  to  "come 
across"  or  have  an  unsatisfactory  man 
forced  upon  him  and  to  enable  the 
union  officials  to  place  in  desirable  po 
sitions  men  who  will  "sweeten  their 
palm"  or  support  them  in  union  politics." 
The  Right  Position. 

The  only  right  and  sensible  position 
for  a  union  to  take  is  that  the  exhibitor 
may  employ  any  member  of  the  union 
he  chooses,  but  that  once  employed  the 
man  cannot  be  discharged  except  for 
reasonable  cause,  and  upon  reasonable 
notice  being  given.  This  rule  might  be 
set  aside  in  those  rare  cases  where  there 
is  well-founded  suspicion  that  collusion 
exists  between  an  exhibitor  and  his  pro- 
jectionist which  operates  to  cut  the  min- 
imum wage  scale. 

Such  cases  have  been  known,  but  they 
are  rare.  In  such  a  case  the  union 
could  with  justice  select  for  that  thea- 
tre a  man  or  men  whom  it  had  reason 
to  believe  would  not  be  party  to  such 
a  proposition,  but  such  action  should 
be  done  only  by  the  body  as  a  whole, 
not  by  its  officials. 

I  trust  that  I  have  answered  Chicago 
fully  and  to  his  satisfaction.  Next! 

Lens  Cleaner  Approved 

W.  B.  Allen,  president  Edmonton  ^'ro- 
jectionists'  Association.  Local  No.  360, 
I.  A.  T.  S.  E.  and  M.  P.  M.  O.,  Edmonton, 
.Mberta.  says : 

I  have  received  from  the  Blue  Bird  Product* 
Company  a  sample  of  the  lens  clcanli.g  fluid 
put  out  by  them,  same  being  sent  at  yoar  re- 
quest. They  said  I  was  to  report  my  flndlog* 
to  you. 

I  have  given  this  cleaner  what  I  call  a  thor- 
ough trial  on  a  number  of  lenses,  and  am  safe 
in  saying  It  is  very  satisfactory.  It  will 
neither  scratch  or  otherwise  injure  the  high 
polish  of  a  lens  surface,  nor  do  the  chemicals 
of  which  it  is  composed  affect  the  glass  or  Its 
surface  in  any  way. 

It  must,  however,  be  borne  in  mind  that  un- 
less the  rieht  sort  of  polishing  cloth  or  paper 
be  used  the  best  results  will  not  be  obtained. 

*  This  is,  to  date,  the  only  report  re- 
ceived on  this  particular  article,  but  the 
editor  will  back  brother  Allen's  judg- 
ment. 

If  he,  after  test,  declares  the  polish 
to  be  good,  that  settles  it  in  our  mind, 
and  we  are  quite  willing  to  recommend 
the  article  to  projectionists.  It  is  a 
fluid  for  cleaning  and  polishing  lenses. 
It  removes  all  traces  of  dirt  and  oil  from 
the  lens  and  gives  that  high  polish  so 
important  to  excellence  of  results. 


January  3,  1920 


THE    MOVING    PICTURE  WORLD 


157 


THE  CHOICE  OF  THE  PROFESSIONAL 


Because  it  combines  tlie  most  advanced  ideas  in 
design,  witli  unique  convenience  in  operation. 
Everything  accessible,  get-at-able,  observable; 
perfectly  simple  — 

PEERLESS  STANDARD 
PORTABLE  PROJECTOR 

Motor  (or  hand)  Drive  and  Rapid  Rewind,  Film 
threads  easily,  runs  in  a  straight  line,  without 
twists  or  turns  and 

Where  You  Can  See  It! 


COSTS 


J  A  little  more  to  buy 


good  deal  more  to  build 
Because  it  contains  expensive  features  heretofore 
found  only  in  the  best  Professional  Theatre 
Machines  and  exclusive  features  not  found  in 
(ini)  other  projector. 


Also  Made  with  Enclosing  Magazines 


This  is  the  Machine  that — 

— Martin  Johnson  took  to  the  South  Sea  Islands  to  show  to  the  natives. 

— China  and  India  are  using  with  Hand-Driven  Electric  Generators  where  electric  current  is  not  available. 
— Is  being  ordered  by  Sweden,  Siberia,  South  America,  China,  India,  Canada,  Mexico,  etc. 
— Will  run  ten  or  more  "shows"  on  one  charging  of  a  small  ten-cell  electric  storage  battery. 
— The  New  York,  New  Jersey,  Texas,  etc.,  State  Boards  of  Health  selected  to  show  their  Hygienic  Films. 
— The  Newark  Board  of  Education  purchased  for  use  in  inspecting  all  films  before  sending  them  out 
to  the  Schools. 

~  AVas  selected  for  Norma  Talmadge  to  enjoy  her  own  and  other 
"movies." 

— Anita  Loos  presented  to  her  clever  husband  and  co-director, 
John  Emerson,  to  edit  his  productions. 


01^ 


Hand  Driven  Electric  Generator 
Weight  45  lbs.— Price  $150 
For  8  Foot  Picture 


//  is  not  a  "stunt"  machine.  It  is  not  "fool-proof" — was  not 
designed  for  such  users,  or  for  any  one  not  familiar  with  the 
nature  of  celluloid  film. 

But  it  Will 

Show  a  clear,  bright,  .steady,  FLICKERLESS  twelve-foot  picture 
from  any  lamp  socket;  has  graphite  and  bronze  oil-less  bear- 
ings, helical  cut  bronze  on  steel  gears,  aluminum  frame,  a 
balanced  shutter  of  three  equal  blades  and  the  most  perfect 
5  to  1  Intermittent  Movement  known  to  the  motion  picture 
art. 

Weighs  only  23  lbs.  and  fits  in  a  case  only  16-  in.  x  13y2  in.  x  8  in. 

PEERLESS  PROJECTOR  COMPANY 

32  West  43rd  Street  New  York  City 

Dept.  M.W. 

Also  Sold  by  Pathe  Cinema,  Ltd.,  Bombay,  India 
Pathe-Phono-Cinema-Chine,  Shanghai,  Hong  Kong  and 
Tientsin,  China 
Other  Reliable  Foreign  Representatives  Wanted 


158 


THE    MOVING   PICTURE  WORLD 


January  3,  1920 


Better  Equipment 

CONDUCTED  BY  E.T.  KEYSER 


Sun-Light  Arc  Corporation  Announces 
Two  New  Methods  in  Its  Distribution 


UINDER  date  of  December  17,  the 
Sunlight-Light  Arc  Corporation  of 
218  West  Forty-Eighth  street, 
New  York,  manufacturer  of  the  famous 
Sun-Light  arc  lamp,  announces  that  in 
addition  to  its  former  rental  plan, 
which  will  in  future  be  designated  as 
plan  3,  it  is  now  placing  the  apparatus 
on  absolute  sale  under  either  cash  down 
or  time  payment  arrangements,  to  be 
known  as  plans  1  and  2,  respectively. 

This  deviation  from  the  former  policy 
of  rental  exclusively  has  been  made  in 
deference  to  the  urgent  requests  of 
many  picture  producers  who,  having 
tested  out  the  merits  of  the  light  by 
long  and  hard  service  were  desirous  of 
owning  the  equipment  outright. 

A  Powerful  Light. 

The  Sun-Light  arc  lamp,  gives  one 
hundred  thousand  candle  power  illum- 
ination on  a  current  consumption  of  18 
k.  w.  at  120  volts  direct  current.  This 
light,  which  may  be  diffused  at  an  angle 
of  130  degrees  or  concentrated  in  a 
spot  of  any  desired  diameter,  gives  the 
true  color  values  of  daylight  and  is 
beamless  except  in  a  foggy  or  smoke 
permeated  atmosphere. 

It  may  be  projected  to  a  distance  of 
2  miles  and  at  that  distance  will  permit 
of  night  photography  of  objects  on 
which  the  camera  is  focussed,  either 
from  a  distance  or  close  to  the  object. 

The  drum  light  cage  in  which  is 
housed  the  lamp,  is  twenty-four  inches 
diameter  and  twenty-three  inches  from 
front  to  rear.    The  lamp  consists  of  a 


noiseless  feed  mechanism  that  obviates 
all  distracting  buzz  and  sputter. 

The  carbons  used  are  of  special  cored 
type,  the  positive  being  5/8  inch  diam- 
eter and  sixteen  inches  in  length  while 
the  negative  is  7/16  inch  diameter  and 
10  inches  long. 

The  lamp  and  housing  are  mounted 
in  a  frame  allowing  vertical  movement. 


This  frame,  in  turn,  is  mounted  on  a 
pivot  at  top  of  tripod  for  horizontal 
movement,  making  it  possible  to  move 
the  lamp  in  any  direction.  The  tripod 
carries  a  rheostat  and  switch  box  and 
the  entire  unit  is  supported  on  large, 
easy  rolling  casters  that  permit  its  being 
shifted  from  place  to  place  in  the  studio 
without  loss  of  time  or  effort.  The 
center  of  the  arc  is  8  feet  above  the 
floor  ordinaril}-  but  can  be  elevated  to 
11  feet. 

Ingenious  Attachment*. 

Much  of  the  adaptability  of  the  light 
is  due  to  the  ingenious  attachments 
with  which  it  is  provided.  These  con- 
sist of  a  diffusing  lens  of  parallel  glass 
strips  which  throws  a  diffused  light  that 
covers  a  field  greater  than  that  of  the 
widest  angle  photographic  lens  that 
may  be  used  on  the  camera;  a  spotlight 
reflector  that  concentrates  a  spotlight 
uf  any  desired  diameter  upon  the  object 
to  be  emphasized;  an  Iris  diaphram 
that  may  be  stopped  down  from  the 
full  opening  of  the  drum  to  one  and 
one  half  inches  and  with  which  fade 
out  effects  may  be  produced. 

"Fade  Outs"  and  "Fade  Ins." 

In  addition  there  is  a  device  consist- 
ing of  a  metal  shutter  perforated  •  by 
several  holes.  Each  of  which  is  fitted 
with  a  small  Iris  diaphram.  With  this 
device,  it  is  possible  to  throw  several 
beams  of  concentrated  light  upon  sev- 
eral objects  simultaneously,  making 
them  stand  out  against  almost  total 
blackness  in  the  print.  With  this  same 
device,  any  beam  may  be  either  stopped 
out  entirely,  or  reduced  to  any  size 
making  "fade  outs"  or  "fade  ins"  pos- 
sible with  each  spot. 

.'Xnother  accessory  consists  of  a  series 


Sun-Light  Arc  Light  and  Reproductions  of  Photos  Taken  by  Same. 

To  left,  silhouette  effect  obtained  with  perforated  shutter;  to  right,  the  color  values  as  given  by  light. 


January  3,  1920 


THE   MOVING   PICTURE  WORLD 


159 


THEATRE  LIGHTING 

AUDITORIUM:  X-Ray  indirect  lighting  with  ceiling 
fixtures,  coves,  cornices  or  wall  boxes  produces  illumina- 
tion results  demanded  in  the  finest  auditoriums.  The 
newest  effects  in  color  lighting  are  satisfactorily  secured 
only  with  X-Ray  indirect  illumination. 

STAGE:  The  powerful  X-Ray  reflector,  with  color 
screen,  has  revolutionized  stage  lighting  methods.  Bet- 
ter color  values  and  light  control  are  to  he  had  with  this 
system;  with  reduced  current. 

EXTERIOR:  The  theatre  front  must  be  flood-lighted 
with  X-Ray  projectors  to  show  its  beauty  at  night.  Out- 
line lighting  with  studded  lamps  is  an  expensive  way  to 
hide  the  theatre  beautiful;  flood-lighting  with  powerful 
X-Ray  projectors  an  economical  way  to  enhance  its 
beauty. 

Write  for  our  booklet  on  complete  theatre 
illumination  with  X-Ray  lighting  equipment. 

NATIONAL  X-RAY  REFLECTOR  CO. 

NEW  YORK  CHICAGO  SAN  FRANCISCO 

235  West  Jackson  Boulevard 


160 


January  3,  1920 


The  Projectionist  Directed  Orchestra. 

Left  to  right  are  shown:    top  view  of  player,  switch  control  and  front  view  with  lid  removed. 


of  independently  pivoted  parallel  shut- 
ters to  be  mounted  on  the  front  of  the 
drum.  This  permits  of  the  light  being 
so  manipulated  that  any  portion  of  an 
interior  may  receive  exactly  the  degree 
of  illumination  desired. 

Abolishing  Footlights. 

The  lighting  system,  built  on  a  smaller 
scale  should  be  particularly  adapted  to 
projection  practice  and  it  is  said  that 
J.  Justice  Harmer,  president  of  the  cor- 
poration is  about  to  announce  an  adap- 
tion of  the  system  that  will  supplant 
stage  footlights  and  permit  the  actor 
to  see  his  audience  almost  as  plainly  as 
the  audience  sees  the  actor. 

The  Sun-Light  .^rc  Corporation  is  ex- 
panding and  also  enlarging  its  activities. 
In  line  with  this  policy  comes  the  an- 
nouncement that  Al  Kaufman  of  the 
Famous  Players-Lasky  Corporation  has 
accepted  a  directorship  in  the  corpora- 
tion. 


Here's  a  Novel  Man  Power 
Electric  Generating  Plant 

To  those  of  us  who  arc  in  the  habit 
of  attending  a  movie  theatre  once 
a   week   or   oftener,   it   may  not 
occur  that  there  are  some  hundreds  of 


I         Tell  Us  About  It 

I  This    department  exists    for  the  1 

I  purpose     of   spreading     the   glad  | 

I  tidings  of  anything  in  the  way  of  | 

1  equipment,  its  use  or  arrangement  f 

I  that  makes  or  saves  money  for  | 

I  picture  theatres  or  studios.  i 

I  The  door  is  wide  open  and  the  1 

I  lid  entirely  absent  to  any  exhib-  | 

I  itor,  house  or  studio  manager  or  | 

I  manufacturer  who  has  a  story  to  I 

I  tell  or  a  device  to  describe,  the  1 

I  reading  of  which  will  tend  to  in-  | 

I  crease   efTiciency  in  the   showing  | 

I  or  making  of  films.  | 

I  Send  photos  and  diagrams  when-  | 

I  ever   possible   and   address   your  j 

I  communication  to  "Better  Equip-  | 

I  ment"    Department,  Moving    Pic-  1 

i  ture  World.  | 

.iiiiiiiiiiiiiiiiijtHiiiiMiMii>liiiiiMiiiriiiiiiiiitiiiiiiMltilrrliiiiitiitiiiiiiiiiiiiiitiiiiiiiiiiiiiiiimmiiiiiiiiiiiiiiiiiiiiit~ 

millions  of  human  beings  on  this  earth 
who  never  saw  a  moving  picture. 

Electricity  is  absolutely  essential  to 
motion  picture  projection.  In  the  United 
States  practically  every  hamlet  and  even 


many  thousand  country  homes  have 
electricity  always  on  tap.  Isolated  elec- 
tric generating  plants  operated  by  gaso- 
line and  kerosene  engines  solve  the 
problem  where  their  expense  is  justi- 
fied and  a  sufficiently  intelligent  care- 
taker can  be  found.  But  the  weight, 
size,  complexity  and  mechanical  skill 
required  bar  motor  generator  equip- 
ment from  some  locations. 

Hand-Made  Electricity. 

However,  where  labor  is  unskilled,  it 
is  always  cheap  and  plentiful,  and  for 
such  localities  the  hand  operated  elec- 
tric  generator   illustrated   herewith  is 


meeting  with  a  large  and  deserved  suc- 
cess. A  couple  of  husky  negroes  in 
Africa,  coolies  in  China,  mujiks  in 
Siberia,  or  Hindoos  in  India  can  furnish 
the  necessary  electric  juice  for  showing 
up  to  an  8  by  10  foot  picture  with  the 
Peerless  Standard  Portable  Projector 
and  direct  Gear  Driven  Electric  Genera- 
tor, as  illustrated. 

The  manufacturers,  whose  address  ap- 
pears in  the  Accessory  Section,  have 
shipped  a  large  number  of  these  outfits 
to  China,  India,  the  South  Sea  Islands, 
etc.,  and  repeat  orders  by  cable  have 
borne  eloquent  testimony  of  the  satis- 
faction which  they  have  given. 


A  Mid-West  Inventor  Plans  to  Make 

Musical  Director  of  Projectionist 


A MID-WEST  inventor  has  incubated 
a  scheme  to  add  the  duties  of 
musical  director  to  those  of  the 
projectionist,  thereby  eliminating  the 
pianist,  regarding  whose  lamp,  our 
friend  Richardson  has  many  times  made 
observations  of  an  unappreciative  na- 
ture. 

What  Will  Richardson  Say? 

Just  what  Richardson  will  say  about 
the  advisability  of  adding  to  the  pro- 
jectionist's duties  is  problematical,  but 
we  are  going  to  give  him  a  chance  to 
express  himself  by  mail  and  will  publish 
his  views  in  a  future  issue  if  he  has  any- 
thing to  say  on  the  subject. 

The  scheme  consists  of  sorting  from 
forty  to  fifty  rolls  of  suitable  music  into 
four  classes,  very  fast,  moderate  time, 
very  slow  and  one  of  odd  selections  for 
special  pictures. 

A  switch  dial  in  the  projection  room 
permits  the  playing  of  any  one  of  the 
four  types  in  accordance  with  the  re- 
quirements of  that  portion  of  the  film 
that  is  being  screened. 

The  playing  mechanism  which  oper- 
ates the  piano  is  housed  in  an  orna- 
mental case  placed  just  in  front  of  the 
instrument.  Each  piano  key  is  played 
by  a  mechanical  finger  controlled  by  an 
electrical  magnet,  the  electrical  con- 
tact being  made  through  the  holes  of 
the  music  rolls  by  metallic  brushes  nor- 
mally held  above  the  paper  by  springs. 
The  Picture  Tells  the  Story. 

The   illustration   shows   top  view  of 


player  with  lid  and  front  removed  to 
show  the  motor,  drive  chains  electrical 
contact  brushes  and  control  magnets; 
the  control  switch  and  a  front  view  of 
player  with  lid  and  front  removed  to 
show  the  four  classifying  departments 
containing  from  ten  to  twelve  endless 
rolls  each. 

The  inventor  claims  that  instantane- 
ous change  of  music  at  any  moment  is 
possible. 


PLY.ERS  arc  important  in  the  booth, 
but  Richardson's  Handbook  plays  even  a 
more  important  part  to  the  ambitious  pro- 
jectionist. 700  pages  ^vilh  300  detailed  illus- 
trations. Postpaid  for  $4.  Chalmers  Pub- 
lishing Company,  516  Fifth  avenue.  New 
York. 


Tell  Us  Your  Troubles 

WHENEVER  any  exhibitor  or 
house  manager  runs  up  against  a 
snag  in  the  matter  of  equipme'nt 
— its  choice,  use  or  installation. 
Whenever  you  are  in  doubt  as  to 
just  what  you  should  do  to  make 
a  n^w  house  attractive  or  improve 
an  old  one — ask  the  "Better  Equip- 
ment" Department  and  we  will  dig 
up  the  dope  for  you.  BUT  don't 
forget  to  enclose  a  stamped  re- 
turn envelope  with  your  inquiry. 


iiiiiiiiiiiriiiiiiiiiiiiimiiiiiiiiiiiiiiiniiiiHiiitiriiMiHiiiiiiimuiiiiiimuMiiJi 


January  3,  1920 


THE  MOVING  PICTURE  WORLD 


161 


N«w  Premier  Path^acope  with  4-Bmpere 
BheoeUt  and  Weston  D.  C.  Voltmeter 


The 
New 
Premier 

Pathe- 
scope 

Flickerless 

"Safety  Standard  " 

Motion 
Picture 
Projector 

Will  run  the  "Safety  Standard"  narrow-width,  slow- 
burning  film,  adopted  by  the  Society  of  Motion  Picture 
Engineers. 

Can  be  used  by  anyone,  any  time  and  anywhere,  without 
any  danger,  fire  or  insurance  restrictions. 

Labeled  by  Underwriters,  "Enclosing  Booth  Not  Re- 
quired." 

Weighs  only  23  pounds.  Fits  in  a  small  case.  Operates  from 
any  light  socket.  The  wonderful  T4  lamp  (just  perfected  for  us) 
gives  from  3  to  4  times  the  illumination  formerly  obtainable. 
Uses  less  than  100  watts  in  lighting  12-foot  picture  at  75  feet 
Motor  drive  and  rewind  at  variable  speed. 

■U^p  mnlrp     ( Pathescope  Prints  from  any  negative. 
TT  C  l[laIV.c    }  Pathescope  Negatives  from  any  positive. 

Send  for  32-Page  Convincing  Catalog 

The  Pathescope  Co.  of  America,  Inc. 

Dept.  M.W. 

Aeolian  Hall,  35  West  42nd  Street,  New  York 

Agenciea  and  Service  Stations  in  Prinoipal  Cities 


COMMERCIAL  LABORATORY  WORE 

In  all  its  branches,  receires  INDIVIOUAL  »tt«BUo«. 
Has  the  QUALITY  and  PUNCH  which  SE3X  priats. 

RELEASE  WORK 

Specially  equipped  for  QUANTITY  prodnetioa. 
Uaiform  SUPERIOR  QUALITY  tnch  m  only 
EXPERTS  witjh  scientific  superrition  can  prodace. 

SPECIALTIES 

If  yon  have  work  requiring  EXPERT  SCIENTIFIC 
knowledge,  we  arc  BEiST  qualifled  to  do  it. 

Empire  City  Film  Lab.,  Inc. 
345  W.  40th  St.,  New  York  Oty 


Bryant  1437 


Bat.  Bchtk  •■4  NtBth  Arm. 


UNIVERSAL  MOTION  PICTURE 
CAMERAS 
AND  BASS  SERVICE 

A  Good  BUY  From  Any  Viewpoint 

Latest  200-ft.   Universal  Regular   Model  Tessar 
lens.   Listed  for  $430.    Bass  Price. .  ^367.00 
Latest  200-ft.  Universal  Internal  Shutter  dissolve. 

List,  »516.   Bass  Price  $467.00 

Universal  Pan.  and  Tilt  Tripod.  List,  |120. 
P^ice   $108.00 

Catalog  free.    Old  cameras  taken  in  ezchanffe.    C.  O.  D.  telegraph 
orders  shipped  same  day  received. 

BASS  CAMERA  COMPANY 

107  NORTH  DEARBORN  STREET,  CHICAGO 


COLD  FIBRE.SCREENS 


AMERICA'S  FINEST 
LABORATORY 

NOW  DOING  THE  PRINTING  AND  DEVELOPING 
.    FOR  AMERICA'S  FOREMOST  PRODUCERS. 

NEGATIVE  DEVELOPING 

AND  SAMPLE  PRINTS  A  SPECIALTY 
H.  J.  STREYCKMANS,  Manarinc  Director 

PALISADE  FILM  LABORATORIES 

PALISADE,  N.  J. 
OPPOSITE   I29TH  STREET 
Telephone.  Morsemere  $21-822 


The  crowning  triumph  of  constructive  excel- 
lence and  maximum  clear,  soft  toned  reproduc- 
tion. 

The  cardinal  essential  in  attaining  the  full 
charm  of  ideal  projection. 

Distrlbatori  from  Coast  to  Coast 
Samples  and  Information  Upon  Request 

MINUSA  CINE  SCREEN  CO 

WORLD'S  LARGEST  PRODUCERS  OF 
^        MOVING  PICTURE  SCREENS. 

Bomont  and  MoT  (Jon    St.  Louis.  Mo. 


IT  REQUIRES  ORGANIZATION  TO  HANUFACTURE  COOD  ENGRAVINGS 
WE  HAVE  BEEN  ORCANIZED  SINCE  1895  i. 
EQUIPPED  TO  DELIVER  THE  BEST  POSSIBLE  WORK  IN  THE  LEAST  POSSIBLI  TiHE 


THE  STANDARD  ENGRAVING  CO. 

PMOTO  ENGRAVERS 

225  WEST  39T±<  STREET.  NEW  YORK    ambrican  press  association  b'ld'o 


162 


THE    MOVING    PICTURE  WORLD 


January  3,  1920 


Kinarko  Carbons 

TOUB  DBALSR,  OR 

CARBON  IMPORTS  CO. 

lU-lU-114  Wot  IXnd  St,  New  T«rk  Otr 


National  Electric 
Ticket  Register  Co. 

lu  M^i—  tor  SotOc  Flclan  B*- 
iSm  tot  FiNTiiiW  ■oU«n«a( 

Ihraoili  ma  (Uilw   

NATIONAL  BLaCTmC 
TICKBT  SBOOm  OMVANT 
Itll  llartk  BuMtWI 
•t.  Laalt.  U.  >.  A. 


LA  CINEMATOGRAFIA 
ITAUANA  ED  ESTERA 

OmeUI  Onui  or  tlis  lUlUn  ClncDuUssnph  UnlSB 

Published  on  the 
15th  and  30th  of  Each  Month 

FtnHm  SvbMrtpttoa:  20  tnno  p«r  umm 
Editorial  and  Baainen  Officea: 

Via  Cumiana,  31,  Turin,  Italy 


"THE  BIOSCOPE 


The   Representative   Weekly  JoaniAl 
of  the  British  Film  Indastry 
Of  ivaalal  Intarart  to  all  wka  bay  or  nil  Film 

OFFICES: 

85,   SHAFTESBUKY  AVENUE 
LONDON,  W.  I. 
Specimen  copy  free  on  requeat 
Foreign  Biibflcrlptlona:  One  pound  t«n  aMTllnga  (OoM) 


GUARANTEED 

Mailing  Lists 

MOVING  PICTURE  THEATRES 

Brcrr  State — total  2S,300;  by  Stataa,  U.tO 

Per  UL 

1,017  fllm  exehancea  fT.i* 

SIS  manofactorera  and  atadioa  4.6t 

S48  machine  aad  anpply  dealera....  4.M 
Fartkar  Partloalara: 

iLF.WILLIAMS,1SSW.Adams8t.,Chicaso 


ELECTRIC  HEATERS 


For  the 
Ticket  Office 
Manager's  Office 
Ladies'  Room,  etc. 

For  current 
of  no  volts— 
A.  C.  or  D.  C. 
PRICE  $10.00 


We  carry  in  stock  1,000  other  necessi- 
ties for  the  Motion  Picture  Theatre. 

Send  for  cataloi/. 

Erker  Bros.  Optical  Co. 

608  Olive  Street  St.  Louis,  Mo. 


New  Stereospeed  Camera. 

Test  pictures  of  the  new  Stereospeed 
camera,  the  invention  of  Earle  Emlay, 
has  been  made  and  reports  indicate  that 
they  more  than  realize  the  anticipations 
of  the  Motion  Picture  Producing  Com- 
pany of  America  which  controls  it.  The 
camera's  ma.ximum  ability  to  take  384 
pictures  a  second  opens  a  new  field  for 
its  exploitation  aside  from  that  of  fur- 
nishing entertainment  in  public  theatres. 

Several  requests  for  its  rental  have 
been  received  by  the  company  from 
manufacturers  of  scientific  organiza- 
tions in  various  parts  of  the  country. 
Its  ability  to  analyze  the  motion  of 
high-power  machinery,  etc.,  is  expected 
to  popularize  its  activity  largely  in  this 
field. 


Peerless  Hand  Generator. 


Inquiries 

December  18,  1919. 
Better  Equipment  Department, 

Moving  Picture  World. 

The  undersigned  is  a  consistent  reader 
ot  your  column  in  the  "Moving  Picture 
World,"  and  is  taking  the  liberty  of  in- 
quiring of  such  information  you  may  be 
able  to  give  regarding  various  automatic 
Arc  lamps  for  studio  and  portable  use. 
We  require  a  lamp  that  has  a  capacity  of 
not  less  than  24  amperes.  We  desire  to 
produce  the  best  obtainable  for  use  in 
industrial  motion  picture  productions.  We 
are  also  looking  for  equipment  for  a  new 
studio,  which  we  are  going  to  erect  in  the 
spring. 

Can   vou   give   us  any  information  re- 
garding book  on  the  subject  of  Motion 
Picture  Studio  Construction 
Sincerely  yours. 
RATHS  MILLS  &  BELL,  INC. 

W.  B.  Miller,  Vice-Pres. 
817-23  University  Avenue, 
St.  Paul,  Minn. 

Write  to  Sun-Light  Arc  Corporation, 
218  West  Forty-Eighth  Street,  New 
York  and  also  to  Paul  Phillip,  11  East 
Fourteenth  street,  New  York  in  regard 
to  the  studio  lights. 

I  know  of  no  book  that  would  help 
you  out  on  studio  construction.  Better 
write  to  Edward  Bernard  Kinsila,  41 
West  Twenty-seventh  street.  New  York. 
He  is  the  author  of  "Modern  Theatre 
Construction"  and  has  several  success- 
ful studios  to  his  credit. 


December  16,  1919. 
Moving  Picture  World. 

I  am  in  the  market  for  three  Bell  and 
Howell  camera  outfits,  also  a  number  of 
Pathes.  ^ 

Should  you  know  of  any  of  the  above 


apparatus  for  sale  kindly  write  me  at 
once.  Thanking  you  for  your  interest  in 
the  matter,  I  am. 

Very  truly  yours. 

J.  J.  PASZTOR. 

Astoria  Hotel, 
Los  Angeles,  Cal. 

Try  Bass  Camera  Company,  107  North 
Dearborn  street,  Chicago. 


MODERN  THEATRE  CONSTRUCTION 

Br  Edn-ard  B.  Kinalla 

W'ill  solve  your  problems  and  help 
you  make  money.    $3.00  to 

CHALMERS  PUBLISHING  CO. 


516  Fifth  Avenue 


New  York  City 


HRTNU  ■LMTMC  Oa 

llMk 


Carl  Holler  &  Brother 

Theatre  Architects 

■IDOB  BUUAING.  KANSAS  OTT,  Ma 
Ooaialtaata   to  etbv  anMtaafc 
AMam  to  cmamn  raaiA^  llaaa  Mi 

of 


Standard  Motion  Picture  Co. 

0«t  a«viM>M«d  wU\  our  pviam 
atU  faeOUUt  for  XanOMmt  yfmr 

DEVELOPING— PRINTING 
TITLES— TINTING 

All  Wark  Gaaraatead   Sanlea  tha  •«! 
AMraaa: 

IW7  Halian  Oli^i  rkm 


ORGANIST  WANTED 
AT  ONCE 

Must  be  and  expcrifncfd,  for  high- 
class  Motion  Picture  Theatre  using  new 
Moller  three-manual  organ.  Be  able  to 
join  on  rcceipT  of  wire.  Slate  salary  and 
reference  in  first  letter.  .Vddress 

CHAMBERLAIN  AMUSEMENT 
ENTERPRISES,  INC. 
SHAMOKIN,  PA. 


SPECIAL 

ROLL 

TICKETS 


T  ea  I  «■ 
T^ckat.  aar  •  e  1  a  r  ^ 
acourat«47  aaataedi 
enrr  rati  laiiialal. 
Cmpoa  Ticket!  for 
PrlH  Dra*lji0: 
13.  M.  riiiMW 
menta   OaA  vlth  the  tram. 

Uie  aaiaplta    9mA  dla^ 
mm  for  n— leil  Beat  On- 
pan  Tlokala.  aartal  ar  Oatai. 
(McBia  Doat  aoororm  te  OennMat  rara- 
eatiWIaha*  i«l«B  ef  »»mMtm 

aad  tax  paid. 

SPECIAL  TICKET  PRICES 

Five  Thmaaad   ILM 

Tan  Thonaand    S.N 

FiftMn  Thonaand    4.M 

Tweaty-flTe  Thanaaad  (.M 

rUty  Tboaaaad  t.N 

One  Bandrad  Thonaand  ll.M 

Shamakia.  Pa. 


National  Ticket  Co., 


January  3,  1920 


THE    MOVING    PICTURE  WORLD 


163 


A  SMALL  INVESTMENT- 
LARGE  RETURNS- 


(Patents  Pending) 
Price  of  Machine,  Complete 
$16.50 
including  ten  sticks  of  compound 


HB'                               to    ^  1  ICK>^  1 

Keep  m  a     I  1 

Werner's  New  Life  for  Films  Compound 

CooV  Place    1  \ 

^HlF-          For  Um  in  Wernpr'*  FUm  Waxing  Machine. 

Order  DirwS  frcw»  WERNER  FILM  PROTECTOR  MFC^  CO. 

Price  per  Box  of  Ten  Sticks  $1.00 

In  Lots  of  Ten  Boxes  $.75  per  box 


This  Machine  is  designed  to  apply  a  wax  compound  to  the  margin 
of  New  Films,  to  prevent  damage  during  the  first  few  runs  thru  the 
Projecting  Machine. 

The  collecting  of  emulsion  from  "green"  films  on  aperture  plate 
and  tension  springs  of  the  projector  is  in  many  cases  causing  untold 
damage  to  the  film  and  excessive  wear  to  the  projector  as  well  as 
marring  the  presentation  on  the  screen  by  jumping. 

Proper  Waxing*  of  New  Films — 

Prolongs  the  life  of  the  Film. 

Eliminates  excessive  wear  on  Projecting  Machine. 
Insure  Steady  Pictures  on  the  screen. 

Prevents  tearing  of  sprocket  holes  by  emulsion  deposits. 
AND 

Saves  the  film  from  having  Oil  squirted  all  over  it  by  some 
Operator  trying  to  get  "green"  film  thru  his  machine  without  a 
stop. 

The  Werner  Film  Waxing  Machine  applies  the  Compound  ac- 
curately to  the  margin  of  the  film  and  positively  will  not  spread 
wax  onto  the  picture. 

Wax  always  in  position.    Requires  no  adjusting. 

Over  1000  in  Use  in  All  the  Leading  Theatres  and  Exchanges 

THE  WERNER  FILM 
PROTECTOR  MFG.  CO.,  Inc. 

RIALTO  THEATER  BLDG.  ST.  LOUIS,  MISSOURI 


Gundlach 

Projection  Lenses 

Can  not  be  surpassed  for  critical  definition,  flat- 
ness of  field,  brilliancy  of  image  and  illumination, 
and  we  maintain  absolute  uniformity  of  quality. 
That's  the  reason  they  are  used  in  nearly  every 
theatre  in  the  United  States  and  Canada. 


Gundlach-Rianhattan  Optical  Co. 
888  So.  Clinton  Ave.,  Rodnrtsr,  N.Y. 


Mr.  Projectionist — 

If  you  are  aiming  to  make  your  work  in  the 
booth  pleasant  and  at  the  same  time  satisfy 
your  audience  by  showing  them  a  clear,  flick- 
erless  picture,  then  you  should  use 

SPEER 

DIREaO,  HOLD- ARK 

OR 

ALTERNO  CARBONS 

There  is  a  "SPEER"  CARBON  for  every 
operating  condition,  and  all  carbons  are  guar- 
anteed. 

Give  SPEER  CARBONS  a  trial  and  decide 
for  yourself  their  superior  quality. 

Speer  Carbon  Company 

St.  Marys,  Pa. 


164 


THE    MOVING    PICTURE  WORLD 


January  3,  1920 


For  Color  Effects 
Use  Hoods 

For  6  or  10 
and   25  or  40 
Lamps 

^               C«ltn  Are 

and  Permanent 

Hoods  Slip  Over  the  Balb 

WAY   AHEAD  OF  DIP 
AND     LESS  COSTLY 

*  Reynolds  Electric  Co. 

426  S.  Talman  Av»..  Chlcmo.  III. 

PERFBCnON  IN  PROJBCTKHC 

Gold  King  Screen 

10  Days'  Trial 

N*.  1  Grmd*.  Tfc;  N*.  S  Gr»d*.  M*. 
8tr«tch*ra  inelnded 
Try  before  you  buy.    Sold  hy 
•H   the   leading   iupply  daalm 
throughout  the  eenntry- 

Factory,  ALTUS,  OKLAHOMA 


THE  CINEMA 

NEWS  AND  PROPBRTT  GAZETTB 

30  Gerrard  Street 
W.  I.  London,  England 

Km  the  qaallty  drcalatlra       tfc«  tnd* 
la   OrMt   Britain   and   the  DaalaloM. 
All  Official  Notiece  and  New*  fm  Om 
AflBOCIATION    U     tU     menbm  ar* 
pabHahed    •xdaalTeiy    In    this  Jaaraal 
TSABLT  RATB: 
POSTPAID.  WEEKLY,  |TJf 
SAMPLE  COPT  ANB 
AOTEBTIBINe  RATES  ON  BSODEST 

Appointed  by  Agreement  Dattd  7|S|14 
THE  OFFICIAL  ORGAN  OF 


THE  CIHEMATOBRAPH  EXHIBITOR 
ATION  OF  SREAT  BRITAIN  *  IRELAND.  LTS. 


4  K.  W.  Electric  GeDerating  Set. 

M  or  110  Toltt  for  stationary  or  portable 
moTlng  picture  work  and  theatre  light- 
ing. Smooth,  steady  current,  no  Oieker. 
Portable  type  with  cooling  radiator  all 
self-contained. 

Send  for  Bnlletln  No.  3t 

UniTersal   Motor  Co 
OSHEOSH.  wise 


Still  Another  Simplex  Man 
Is  Issuing  a  House  Organ 

NEW  recruit  has  just  been  added 
to  the  ranks  of  Simplex  distribu- 
tors' house  organs  by  the  appear- 
ance of  the  "Teco  Tattler"  a  four  page 
monthly  published  by  the  Teco  Products 
Manufacturing  Company,  Simplex  dis- 
tributors for  northern  and  eastern  Iowa 
and  northern  and  western  Wisconsin. 

George  Feinberg,  enterprising  man- 
ager of  that  company,  is  editor-in-chief 
of  this  interesting  and  progressive  little 
sheet,  which,  judging  from  its  initial 
number,  should  become  very  popular 
with  the  purchasers  of  theatre  equip- 
ment in  its  territory. 

Whence  the  Name. 

The  Teco  Company  derives  its  name 
from  the  words  "Theatre  Equipment 
Company,"  the  trade  name  of  their 
predecessor.  Throughout  the  first  num- 
ber of  the  Teco  Tatler  runs  a  series  of 
interesting  facts  concerning  the  Simplex 
projector,  together  with  well-written 
descriptions  of  the  numerous  other  ac- 
cessories handled  by  the  Teco  company. 

Mr.  Feinberg,  together  with  Mr.  Fran- 
cis, his  partner,  recently  organized  the 
Teco  Company.  Their  headquarters  in 
the  Loeb  Arcade  building  is  regarded  as 
one  of  the  finest  equipped  supply  houses 
in  the  Middle  West. 

The  number  of  Simplex  Projectors 
sold  through  this  enterprising  house  in 
the  past  year  already  reaches  close  to 
the  three  hundred  mark. 


This  Slide  Projects  Well 
and  May  Be  Safely  Mailed 

A RECENT,  and  what  has  proven  to 
be  a  most  successful,  innovation 
in  slides  is  the  "Fine-Art"  projec- 
tion slide,  made  by  the  International 
Lantern  Slide  Corporation,  of  229  West 
Twenty-eight  street.  New  York. 

The  product  was  introduced  but  six 
months  ago  and  is  now  being  used  by 
some  of  the  largest  manufacturers. 

Something  like  half  a  million  of  these 
slides  have  been  turned  out  already,  and 
with  the  rapid  increase  in  manufactur- 
ing facilities  the  output  is  expected  to 
greatly  increase.  , 

Advantages  Claimed. 
The  manufacturers  claim  many  advan- 
tages for  these  slides  as  compared  with 
glass  slides.  Among  the  advantages 
claimed  are  the  following:  The  slides 
are  made  by  a  new,  patented  process 
which  insures  high  projection  quality. 
The  half  tones  in  the  faces  are  unusually 
well  held  and  the  whites  are  absolutely 
clean,  clear  and  brilliant.  Much  less 
light  is  required  in  their  projection 
without  interference  with  attractiveness 
or  brilliancy  of  screen  results. 

May  Be  Enclosed  with  Letters. 

These  slides  may  be  enclosed  in  a 
letter  or  sent  separately  by  first-class 
mail.  This  saves  postage  and  insures 
prompt  delivery. 

Being  printed  on  celluloid,  breakage 
on  transportation  is  eliminated.  Being 
printed  by  a  photo-mechanical  process, 
each  copy  is  absolutely  uniform.  It  is 
stated  that  these  slides  will  stand  up 
under  even  more  heat  than  silver  emul- 
sion glass  slides  and  that  the  colors  are 
absolutely  fast  under  heat. 


MIRROROID 

The  Perfect  Projection  Screen 

OVER  U,M«  IN  USB 
Write  for  Sample  and  Qaotatlma 

H.  C.  CENTER  &  CO. 

NEWBUROH.  N.  T. 


AMERICAN 

jFotopIaper 

(Trade  Mark  BagtotaraA) 

The  Uaeleal  Harrel         WrlU  far  Catalacaa 

AMERICAN  PHOTO  PLAYER  CO. 
•2  Weat  4Sth  Street  New  Terk  Cttr 


Write  for  ow  up-to-date  pHee  Utt. 

Amusement  Supply  Co. 

Larceat  Badaetre  Dealers  U  the 

MOTION  PICTURE  TRADE 
300-302  Mailers  Bid*. 
5  Sooth  Wabaah  At*. 
CHICAGO,  ILLINOIS 

Daala  la  Mnttneren*    Buaaai^  sad  mmtm 
Uortas    PMv*    UaddBs,    VtOtati  OertaaB. 
UUiae  Biwi  aad  KnnrttiUxf  for  Um  Tkeam 
WE   SELL   ON   THE    INSTALLMENT  PLAN 


afn'SSto'lOOaWi^ 

BECOME  A  PROFESSIONAL 

PHOTOGRAPHER 

B  i  g  opportunities 
NOW.  Qualify  for  this 
fascinating  profession. 
Three  months'  course 
covers  all  branches: 

Motion  Picture — Commercial— Portraitura 

Camerat  and  Materiali  furnlihed  free 

Practical  Insmirtlon;  modem  equipment.  D*y  or  ermllis 
classee:  easy  tennj.  The  Sctiool  or  Recoimlzed  Supert- 
oriur.    Call  or  write  for  oompleCc  catalog  No.  U. 

N.  Y.  INSTITUTE  OF  PHOTOGRAPHY 
141  W.  36tli  St..  N.  Y.  104  FlatbtMli  Ave.,  BUya. 


Wben  writing  to  advertisen  kiiidly 
mention 
The  Movine  Picture  World. 


"NEWMAN'*  Brass 
Frames  and  Rails 


A  c  c  o  m  panying 
cut  shows  our  new 
style  unit  frame 
for  corners  of  the- 
atre lobbies.  Espe- 
cially designed  to 
fit  irregular  shaped 
columns  and  slop- 
iiij?  entrances. Neat, 
ntlractiveandcom  • 
plctc,  It  enabl'~s 
the  passerby  to 
sec  at  a  glance  the 
entire  program. 

Send  sketch  for 
prices  and  ask  for 
now  1920  catalog. 


The  Newman  Mfg.  Coe 

ESTABLISHED  1882 

W»  manufacture  the  framea  In  varloui  (liriikae 

wtilch   do  not  requira  pollihing. 

TF'-tle  /or  our  Latest  Catalogue. 

717-19  Sycamore  Street,  Cincinnati,  O. 
68  W.  Washington  Street,  Chicago,  III. 

Canadian  Itepresenlatire — J.  T.  Malone,  337  Bleary 

Street.  Montreal.  Canada. 
Tacino  Coast — O.  A,  Metcalfe.  San  Praodaoo,  CaL 


326-3i8  EAST35»ST.  CHICAGO 


January  3,  1920 


THE    MOVING    PICTURE  WORLD 


165 


B.  F.  P.  on  The  Great  White  Way 

PORTER  FURNISHED  AND  INSTALLED  SIMPLEX  PROJECTORS  ALL  OVER  BROADWAY.  FOR 
FULL  PARTICULARS  SEE  "SIMPLEX  FLASH"  ON  INSIDE  OF  REAR  COVER  OF  THIS  MAGAZINE. 
PORTER  PUTS  THEM  OVER  ON  BROADWAY. 

B.  F.  PORTER,  BROADWAY'S  PROJECTION  ENGINEER 

Cinemaquipment  Center,  Entire  Second  Flo  or,  729  7th  Ave.,  at  49th  St.,  New  York 


iniiinnnwiiiamffliaiineininnmN 


immiiinninniiiiniiDiiiiii'^ 


A  Dependable  Mailing  List  Service 

Sares  yoa  from  S9%  to  S0%  in  poatage,  etc  Reaches  all  er 
aalectMl  lUt  of  theatres  In  any  territerr.  Ineludes  name  of 
exhibitor  as  well  as  the  theatre  In  adcvcss.  A  list  of  pnlt- 
Ueitj'  medituns  desiring  motion  picture  news, 
exohangas  looking  for  features.  Supply  hooMs  that  are  prop- 
erly sharacterized  as  such.  Prodnoers  with  address  of  studies, 
laboratories  and  offices.  Information  in  adrancc  ef  theatros 
being  or  to  be  built. 
W74 

MOTION   PICTURE   DIRECTORY  COMPANY 

tU  Weet  42nd  Btreet.  New  Tark  Phone:  Bryant  ttU 

^ddrtssing  Muttigraphing   Printing  TtfpeWritini 


"MARTIN"  CONVEBTBR 

FOR  REAL 
SUN-LIT  PICTURES 

PERFECT  BEEL  DISBOLVmG 
WRITE  FOR  FURTHER  INFORMATIOM 


NORTHWESTERN  ELECTRIC  CO. 
412  8.  Hers*  A¥e..  Cklsaae    101*  Bnkaw  BISi.,  New  Vsck 


MoTing  Picture  Machine  Patents  My  Specialty 

PATENTS 

William  N.  Moore 


PATENT  ATTORNBT 

LOAN  AND  TRUST  BUILWIG 

WASHINGTON,  D.  C. 


The  S»t  Important  step  la  to  learn  wiietlier  you  can 
patmL  neaae  send  sketch  of  yonr  InTCatioD  witti  |5.M  and  I 
emmina  the  patent  records  and  luform  you  whether  jroD 
eattUed  to  a  patent,  the  cost  and  manner  of  pracedore. 


Personal  Attention 


Established  K  T 


LA  VITA  CINEMATOGRAFICA 

The  Leading,  Independent  Organ  of  Italian  Film  Trade 
SUBSCRIPTION  FOR 


FOREIGN  COUNTRIES: 


SIX  DOLLARS  A  YEAR 


Advertiiements :  Tariff  on  application. 


Editorial  Offices:  TURIN  (Italy) — Galleria  Nazionale 


PROJECTIONISTS 

Are  you  getting 

MAXIMUM  SCREEN  ILLUMINATION 

for 

WATTAGE  USED? 

Th«  11x17  (two  on  one)  LEKS  CHARTS,  printed  on  heftry  bond 

paper,  are  suitable  for  framing.  Botb  A.  C.  and  D.  C.  ampcrae* 
25  to  60  ifl  ooTcred  wtth  Plano-oonvex  or  Mauiacua  bl-oonrex; 
correct  projection  lens  diameter  to  avoid  waste,  also  correct  dla- 
tanoe  of  revolving  shutter  from  apertura 

Tour  projection  room  la  not  complete  without  the 

LENS  CHARTS 

Send  50c  in  stamps  today/!! 

MOVING  PICTURE  WORLD 

516  FIFTH  AVE.,  NEW  YORK  CITY 


Schiller  BuildinK 
Chicago,  III. 


Wrieht  &  Callender  Baildinr 
Los  Angeles,  Cal. 


CEMENT 


has  stood  the  test  of  many  years.  That's  why  it  is  used  extenaUely 
by  the  largest  studios,  exchanges  and  theatres.  It  costs  more,  but  par- 
ticular buj-ers  looking  for  results  do  not  object  to  the  difference  In 

pnce.    25c.  will  bring  you  an  ounce  bottle  prepaid. 

crvi  ce  ml  (l^u  filxt  jj 

THEATRE  ACCESSORIES 
ATLANTA- GEORGIA. 

"AMERICA'S  GREATEST  INDEPENDENT  MOVING  PICTURE  NfAIL  ORDER  SUPPLY  HOUSE"! 


WE  NEVER  DISAPPOINT 


TELEPHONE  BRYANT  5576' 


vROM LO"^  P ■^'20  WEST  4.2'^^""sTr'e ET      ^^^^^^J  LOWN^S 
,      .  ^  AJEW  YORK  Gtrl.  MGR. 


TYPHOONS  GOOL<  VENTILATE 

I      TYPHOON  FAN  COMPANY      ^^Zton^^lnTM:!'  W  281  LEXINGTON  AVE.,  NEW  YORK 


166 


THE  MOVING  PICTURE  WORLD 


January  3,  1920 


CLASSIFIED  ADVERTISEMENTS 


3c 


PER  WORD  FOR  SITUATIONS  WANTED 
AND  HELP  WANTED.  MINIMUM,  $0.50 


5c 


PER  WORD  FOR  ALL  COMMER. 
CIAL  ADS.    MINIMUM,  $1.00 


SITUATIONS  WANTED. 

W.  TROUT,  projection  expert,  10  years  in- 
stalling and  repairing  projectors ;  touring 
South  ;  member  I.  A.  T.  S.  E.  and  M.  P.  M.  O. 
Local  I  A  ;  "Simplex  demonstrator.  "  Box  103, 
Denver,  Colorado. 

MANAGER  AT  LIBERTY  January  1.  Suc- 
cessful ;  operated  own  theatre :  vaudeville  or 
pictures ;  an  original  and  advertising  expert 
and  hard  worker ;  unquestionable  references. 
Address  Manager,  261  Real  Estate  Trust  Build- 
ing, Philadelphia,  Pa. 

PIPE  ORGANIST  at  liberty ;  12  years'  ex- 
perience ;  good  organ  and  normal  salary. 
Mensch,  care  M.  P.  World,  N.  Y.  City. 

OPERATOR  DESIRES  permanent  position; 
theatre  using  only  first  class  projection  equip- 
ment desiring  a  man  of  ability  and  experience. 
Operator,  Box  123,  Mayfleld,  Ky. 

EQUIPMENT  FOR  SALE. 

FOR  SALE  CHEAP :  One,  two,  three,  four  and 
five-rack  Corcoran  tanks,  Hauaman  printing  ma- 
ebanes,  8-tube  overhead  and  floor  Cooper-Hewitt 
studio  banks.  V.,  care  M.  P.  World,  N.  Y. 
City. 

FOR  SALE  :  De  Vry  Portable  Projector  C-3 
type,  slightly  used,  $125.00.  Write  H.  H.  Jones, 
Blaney  Av.,  Cupertino,  Cal. 

OPERA  CHAIRS  from  war  camps,  booths, 
machines  and  entire  equipments  furnished  at 
half  original  cost.  Write  your  requirements. 
J.  P.  Redington,  Scranton,  Pa. 

WANTED  in  good  condition  second  hand 
Mirror  screen,  14  to  16  feet  wide.  Write  C. 
Comack,  Box  674,  Ranger,  Texas. 

CAMERAS.  ETC  FOR  SALE. 

DNIVBRSAL  MOTION  PICTURB  OUTFITS. 
^Mcial  dlseount  of  16  per  cent,  to  protOTilouI 
photographers.  Send  for  our  new  catalog  Ne. 
lai.  It's  the  biggest  little  thing  In  th*  ybjo- 
toKraphl*  world,  chuck  full  of  wonderful  moaej- 
UTlng  Talues.  It's  free.  Beginners,  write  vur 
Servioa  Department  for  money-savliig  saggM- 
UouB.  Let  them  help  you.  No  obligations. 
DAVID  STERN  COMPANY,  "Value,  SerrlM. 
SfttlBfaetlon  Since  1886,"  1127  DAVISCO  BLDO.. 
CHICAGO,  ILL. 

A  WINNING  COMBINATION.  Universal  M. 
P.  Cameras  and  De  Vry  projectors.  The  new 
Universal  with  Internal  Shutter  Dissolve  is  the 
equal  of  any  camera  made.  Do  not  be  deceived 
by  high  sounding  names.  Buy  a  Universal  for 
genuine  satisfact  ion.  200  ft.  model  with  In- 
ternal Dissolve  $516.00.    Bass  price  $467.00.  200 


ft.  model  without  Dissolve,  list  $430.00.  Price 
.$367.00.  400  ft.  model  with  Dissolve,  list  $728.00 
Our  price  $647.00.  C-90  De  Vry,  the  standard 
of  the  world  in  portable  projectors,  $200.00. 
Slightly  used  De  Vrys  always  on  hand.  The 
latest  book,  "Behind  the  Motion  Picture  Screen," 
the  only  complete  book  on  the  subject  ever 
published,  postpaid  $3.67.  Telegraphic  and  C. 
O.  D.  orders  shipped  the  same  day  received. 
Complete  bargain  list  free.  BASS  CAMERA 
COMPANY,  Charles  Bass,  Pres..  109  Dearborn 
St.,  Chicago,  111. 

FILMS  FOR  SALE  OR  RENT. 

FOR  SALE — Single  reel  comedies,  with  any 
quantity  original  posters  ;  also  two-reel  dramas 
and  six-reel  features.  Central  Film  Company, 
72t»  Seventh  Ave.,  N.  Y.  City. 

FOR  SALE :  Six  "Glorle  Joy"  productions,  five 
reels  each,  sample  prints ;  also  series  of  "Mary 
Plcltford"  siagles,  "Ham  and  Bud,"  "SU  Hop- 
kins," "Pokes  and  Jabbs"  and  hundreds  other 
comedies ;  also  serials,  features,  ate.  Send  for 
lists.  Guaranty  Pictures  Co.,  145  West  46th  St., 
N.  Y.  City. 

SPECIAL  SAI^S.— MoClure'B  8«rra  Dm4)7 
Sins  as  follows :  "BnT7,"  Ann  Mardo^  ( 
reels;  "Pride,"  Holbrook  BIIbb,  i  r«ela;  ~Paa- 
sion,"  Shirley  Mason,  6  reels ;  "Slotk,"  Ckar- 
lotte  Walker,  6  reals;  "Oread,"  Nanea  OKell, 
5  reels :  "Wrath,"  H.  B.  WaxMr,  •  ra«U ; 
"Serenth  Sin."  Holbrook  Bllnn  an4  TTanffi 
O'Nell,  7  reels.  |600  tor  Ua  aomplata  aal. 
Posten,  7c  per  sheat.  PhotfiaHa.  W*.  pm 
set.  Also  following  serlala  and  aarlea:  "SUa- 
garee,"  "American  Girl,"  "llaaUl  FtrMaa," 
"Mysteries  of  Myra,"  "Tha  Daman  WbaAum." 
Also  one  million  teat  of  hixk  grmda  Msaai- 
band  features  to  ohoosa  from.  B«b4  for  Uata. 
Federal  Feature  Bxohance,  Ins.,  14t  W.  4M 
St.,  N.  Y.  CJity. 

THEATRES  WANTED. 
WANTED. — Several  large  moTlag  platare  the- 
atres ;  aji7  state  in  tbe  nnton.    The  demand  far 
exeeeds  the  snpply  at  the  preeaot  time.    If  joa 

have  a  motion  picture  theatre  with  or  witbioot 
real  estate  that  you  desire  to  sell,  employ  Lewis, 
the  leading  and  oldest  estahllBhad  moving  pic- 
ture broker  in  the  United  Btataa.    Offloe,  660 

ElUcott  Square,  Buffalo,  N.  Y. 

WANTED  TO  LEASE— Moving  picture  theatre 
in  town  not  less  than  five  thousand  population. 
Same  must  be  fully  equipped  and  up  to  fire 
law  in  every  way;  must  be  on  main  street  of 
town.    Will  consider  theatre  any  town  or  city 


in  U.  S.  or  Canada.  When  answering  state 
everythmg  fully— seating  capacity,  machines, 
screen,  what  pictures  now  showing,  price  of 
admission,  cost  of  electricity  and.  In  fact  every- 
thing pertaining  to  the  business.  Address  I  E 
A.,  811  lOth  St.,  Altoona,  Pa.  '  ' 

BUSINESS  OPPORTUNITIES. 

LEWIS.  THE  LEADING  AND  OLDEST  ES- 
TABLISHED MOVING  PICTURE  BROKER  IN 
UNITED  STATES,  offers  the  first  1920  movie 
bargain  ;  one  of  the  finest  and  the  most  prof- 
itable and  the  only  exclusive  moving  picture 
theatre  in  a  town  of  fifteen  thousand  inhabitants 
This  movie  now  is  making  from  $350  to  $500 
a  week  over  and  above  all  expenses,  and  It  is 
managed  entirely  by  hired  help,  including  a 
manager  who  gets  $2,500  a  year ;  under  per- 
sonal management  the  profits  should  be  at  least 
from  $75  to  $150  a  week  more.  Real  estate 
in  first  class  condition ;  equipment  the  latest 
and  most  scientific  that  money  can  buy.  Actual 
value  $75,000 ;  price  $.tO,000,  half  cash,  balance 
in  twelve  years.  A  trial  will  be  given  to  any 
bona  fide  buyer  one  week  or  one  month.  Books 
open  for  inspection,  including  the  government 
tax  receipts  from  month  to  month.  No  such 
opportunity  was  ever  offered  before  and  >75,000 
would  not  duplicate  another  enterprise  of  this 
kind.  If  you  have  $25,000  In  cash,  hurry  and 
investigate.  Lewis,  Moving  Picture  Broker,  es- 
tablished 1896,  580  Elllcott  Sq..  Buffalo,  N.  Y. 

SOMETHING  NEW  in  an  advertising  stunt  Is 
bound  to  bring  new  business  to  the  box  oflQce. 
"Picture  Theatre  Advertising"  by  Sargent  Is 
full  of  new  ideas  as  well  as  tried  and  proven 
successes.  Postpaid  for  .$2.00.  Chalmers  Pub- 
lishing Co.,  516  Fifth  Ave.,  N.  Y.  City. 

AOBNC1B8  WANTBD  for  Blosoopa  maehtnse 
and  accessories,  carbons,  slides,  electrla  seaerat- 
Lag  sets,  etc.  E.  H.  DuCasee,  merobant  and 
manufacturers'  agent.  One  of  India's  itaillnii 
film  importers.  Bank  refereneee  excbikssed.  It, 
Chowringhee,  Calcutta,  India. 

MISCELLANEOUS. 

WANTED  TO  BUY— A  full  motion  picture 
studio  lighting  equipment,  either  new  or  second 
hand,  for  immediate  use.  Carl  H.  Biggs,  The 
Fitzhugh,  Rochester,  N.  Y. 

FOR  SALE  in  Ft.  Lee,  N.  J.,  tract  of  land 
.lOOxl.OOO  ft.:  beautifully  located;  unobstructed 
view;  convenient  for  transit;  suitable  for  mov- 
ing picture  studio.  .\ddress  Box  .355,  Edge- 
water,  N.  .1. 


Fram  a  Projectionist  to  the  Author 

"The  more  I  read  vour  'HANDBOOK'  the  more  I  realize  I  don't  know  it  all  yet,  although 
I  have  been  operating  twelve  years." 

Perhaps  you,  too,  realize  that  you  don't  know  it  all— the  "HANDBOOK"  is  a  library 
of  information  in  itself  on  the  subject  of  projection. 

Do  not  put  off  ordering  a  copy  of  this  700-page  volume  with  its  300  illustrations  from 
your  supply  house  or  our  nearest  office. 

SENT  POSTPAID  FOR  $4.00 

MOVING  PICTURE  WORLD 

516  5th  AVENUE,  NEW  YORK  CITY 

GARRICK   THEATRE   BUILDING  WRIGHT  &  CALLENDEB  BUILDING 

CHICAGO,  ILL.  LOS  ANGELES,  CAU 


MOTION  PICTURE 
HANDBOOK. 

FOR  >^ANJ^6eRS  AHO  OPERATOftS 
THIHD  EDirroM 


^  F.H.RICHARDSON 


PUBLISHED.  BY 

THE  MOVING  PiaUREVOM-D 

KEW  YORK 


January  3,  1920 


THE   MOVING   PICTURE  WORLD 


167 


The  advantages  of 

EASTMAN 

footage  numbered  negative  film 
will  immediately  assert  them- 
selves in  the  final  cutting  and 
assembling  of  successive  scenes. 


Identifiable  by  the  words  "Eastman"  and 
^' Kodak"  in  the  film  margin 

EASTMAN  KODAK  COMPANY 

ROCHESTER,  N.  Y. 


At  last — a  Simple,  Practical, 
Economical  and  Complete 

MAZDA  OUTFIT 


that  will  give  more  light 
on  the  screen  than  any 
outfit  on  the  market  at 
the  present  time.    It  will 
save  you  considerable  on 
your    electric    bill  and 
does  entirely  away  with 
carbons.  We  furnish  lamp- 
house     and  everything 
complete  for  $150.  Easily 
,j„         attached  to  any  machine, 
does  entirely 
away  with  all 

 "''       '  ^   your    old  arc 

 "  equipment,  giv- 
ing a  better, 
even,  steady 
light.  No  buzzing  or  noise  like 
carbons.  No  feeding  or  trouble. 
A  rugged,  dependable  outfit  for 

theatres.    No  cliange  in  wiring.     Save  biK  money  and  current  on 
carbons  and  get  an  even  and  briKhtcr  light  with  less  trouble.  Not 
complicated.    Easy  to  understand.    Honestly  built.    Largely  used. 
W'e  furnish  all  apparatus  sliown  in  cut    Write  for  circulars  and 
(rtve  particulars  roKardlng  distance,  size  of  picttu-e,  eta    Uses  900-watt  lamp, 
giving  good  light  at  90  feet  with  bi?  saving  in  current  over  arc.    Makes  operat- 
ing easier.    Matle  for  practical  theatre  installations. 

WALTER  G.  PREDDEY 

187  GOLDEN  GATE  AVENUE 
SAN  FRANaSCO,  CAL. 


Die  Mechdnicdl 
licKET  Celling  Efficiency 


Selling  tickets  by  hand  means  careless  handling 
of  tickets  and  cash,  causing  errors  and  losses. 

The  Perfected 
Automaiicket  Register 

is  mechanically  perfect,  registers  every  ticket  sold  and 
gives  an  exact  accounting  of  the  day's  cash  receipts. 

You  cannot  be  sure  that  you  are  cashing  in  on  every 
ticket  sold  unless  you  have  an  AUTOMATICItET 
REGISTER  to  safeguard  your  tickets  and  cash. 

Used  by  progressive  exhibitors  throughout  the  country. 

In  your  own  interest  write  for  further  facts  at  once. 

AND  CASH^I^^REGISTER  Ca 


1731  Broadway 


New  York  City 


"I 


EAGLE  ROCK 
=— FILM— = 

The  Quality  Raw  Stack 

Right  photographically. 
Will  not  go  to  pieces  in 
the  projector. 


Mad*  by 


The  Eagle  Rock 
Manofactiirnig  Company 

V«roa«,  N«w  Jmnrnf 


168  THE   MOVING   PICTURE   WORLD  January  3,  1920 

nunmiiiiiiiiiiiiiininiiiiiiiiiiiiniiiiiiniiiiiiiiiiiiii  iiiiiiiiiiiiiiiiniiiii  iiiiiiiiiiiiiiiiiiiiimiiiiiiiiiiiiriiiiimiiiiuiinnitiiniiiiiiiiiiiMiiiiimHi^ 


ADVERTISING  INDEX 
The 

Buyers'  Guide 

MANUFACTURERS  OF  MOVING  PICTURES 

Page 

Black,  Alfred   44-45 

Burston,  Louis   ;• 

Clark-Cornelius  Corp  Insert 

Cropper  Distrib.  Corp   32 

n.  W.  Griffith     10 

E.  K.  Lincrin      53 

Export  &  Import  Film  Co  -27 

Equity  Pictures  Corp  ....Insert 

Famous  Plavers-Lasky  Corp  Insert,  6-7 

First  National  Ex.  Circuit,  Inc  20-26 

Gauniont  Co  ■  

Gohiwvn  Pic.  Corp  Insert.  4.'? 

Hallmark  Pictures  Corp  .■(0-35 

Hodklnson,  W.  W.,  Corp  28-29 

Johimv  Dooley  Film  Co   40 

Metro  Pic.  Corp  Insert 

National  Film  Corp   11 

Patlie  Exchange,  Inc  insert,  42 

Pioneer  Film  Corp   52 

Price,  C.  B  46-47 

Realart  Pic.  Corp  Insert 

Republic  Distrib.  Corp   17 

San  Antonio  Pic.  Corp  38-39 

Schomer-Ross  Productions,  luc  48-49 

Selznick  Pic.  Corp  13-16 

Sennett,  Mack  50-51 

Triangle  Distrib.  Corp  Insert 

Universal  Film  Mfg.  Co.   3-5 

Vitnsraph  Co   41 

Warner  Bros  36-37 

United  Artists  Corp   8-9 

INDUSTRIAL  FILM  PRODUCERS  AND 
FILM  LABORATORIES 

Cromlow  Film  Lab   165 

Empire  City  Film  Lab   161 

Erbograph  Co   1.55 

Palisade  Film  Lab   161 

Rothacker  Film  Mfg.  Co   54 

Standard  M.  P.  Co   162 

ELECTRICAL  AND  MECHANICAL  EQUIPMENT 

Amusement  Supply  Co   164 

Antfimatic  T.  S.  &  C.  R.  Co   167 

Erker  Bros.  Opt.  Co   162 

Hertner  Elec.  Co   102 

Lucas  Tlieatre  Supply  Co   165 

National  Elec.  Ticket  Reg.  Co   182 

National  X-Ray  ReHector  Co   1.59 

Northwestern  Elec.  Co   165 

Prrter,  B.  F   165 

Preddov,  Waller  G   167 

Reynolds  Elec.  Co   164 

Tv-phoon  Fan  Co   165 

Universal  Motor  Co   164 

PROJECTION  MACHINE  MANUFACTURERS 

Master  Machine  Tool  Co   167 

Pathescope  Co   161 

Peerless  Projector  Co   l.'>7 

Power,  Nicholas,  Co.,  Ine   172 

Pr,,  :sii.ii  M;u-hiTu-  Co  170-71 


CARBONS  AND  CARBON  ACCESSORIES 

Pave 

Carbon  Imports  Co   162 

Speer  Carbon  ("o   163 

LENS  MANUFACTURERS 

Gundlach-Manhattan  Opt.  Co   163 

MANUFACTURERS  OF  RAW  STOCK 

F^gle  Rock  Mfg.  Co   167 

K:istman  Kodak  Co   167 

MOVING  PICTURE  CAMERAS 

Bass  Camera  Co   161 

MUSIC  AND  MUSICAL  INSTRUMENTS 

American  Photoplayer  Co   164 

LOBBY  DISPLAYS 

Newman  Mfg.  Co   164 

PROJECTION  SCREEN  MANUFACTURERS 

Gentcr,  H.  C   164 

Gold  King  Screen  Co   164 

Minusa  Cine  Screen  Co   161 


THEATRICAL  ARCHITECTS 

Carl  Boiler  &  Br'o  


162 


MISCELLANEOUS 


Bioscope,  Tlic    162 

Chamberlain  Amuse.  Co   162 

Cinema,  The    164 

Classined  Page    166 

La  Cinematogralla  Italiana    162 

La  Vita  Cineniatograllca    165 

Moore,  Wni.  N   165 

M.  1*.  Directory  Co   165 

National  Ticket  Co   162 

New  York  Institute  of  Photography   164 

Premier  Title   Co   164 

Ritchey  Lithographing  Corp   2 

Standard  Engraving  Co   161 

Wertier  Film  Protector  Mfg.  Co.,  Inc   163 

Williams,  A.  F   162 

LOS  ANGELES  SECTION 

.Alexander,  J.  Grubb    117 

Allison,  May    115 

Billington,  Francelia   Insert 

Brunton,  Robert,  Studios    124 

Cavendcr,  Glenn    127 

Christie  Film  Co  120-21 

Clift,  Denison    Ill 

Cooper,  Jack    109 

Dana,  Viola    115 

Duncan,  William   112 

Gowland,  Gibson    128 

Gibson,  "Hoot"    126 

Hampton,  Jesse  D.,  Productions    125 

Hart,  Neal    126 

Ince,  Thos.  H  Insert 

Johnson,  Edith    113 

Katlerjohn,  Monte  M  122-23 

Lytell,  Bert    115 

Neilan,  Marshall   '.  Insert 

Polo,  E<ldie    117 

Ray,  Chas  Insert 

Romayne  Superlllm  Co  118-19 

Reynolds.  Lynn  F   128 

.Sennett.  Slack   Insert 

Tn'ritc  n.  Tell    127 


iinnnniiiiiiiiiiininiiiniiiiiiiimiiiiiiiiiiiiiiiiiiniiiiiiiniiiiiiiiiiiiuiiiiiiiniiiiniiiniiHiiiiiiiiii^ 


This  issue — 

BREAKS  INTO  1920 
WITH  131  PAGES 
PAID  ADVERTISING— CLEAN  ADVERTISING! 

From  the  most  dependable  moving  picture  trade  journal  advertisers,  circulating 
their  messages  among  12,500  readers  of  MOVING  PICTURE  WORLD. 


.^MiDniiniiinMiniiiMniniiiiiiitiiiiHniaiiiiniiiMnmniiiiiM 


THE 

MASTER  MECHANISM 

is  designed  to  operate  with  a 
minimum  of  gears,  effecting  all 
movements  SIMPLY,  SMOOTH- 
LY, DIRECTLY— not  a  gear  or 
part  but  that  performs  a  vital  driv- 
ing or  operating  function.  Expense 
of  upkeep  and  repairs  is  therefore 
kept  at  a  minimum. 


Note  these  exclusive  mechanical  features 
of  the  MASTER  mechanism 


INTERMITTENT  MOVEMENT— not  hidden 
inside  the  mechanism,  but  located  on  the 
exterior  in  plain  view.  The  MASTER  Inter- 
mittent, consisting  of  star  wheel  and  cam, 
each  running  on  two  extra  long  phosphor 
bronze  bearings,  operates  in  a  glass-cased  oil 
box.  The  star  wheel  and  its  spindle  is  made 
of  one  solid  piece  of  tool  steel. 

FILM  SLIDE  AND  LOWER  LOOP— The 
film  slide  is  made  5^  inches  long,  holding  the 
film  perfectly  parallel  to  the  motion  picture 
lens.  The  loop  can  be  made  unusually  large. 
Should  .the  projectionist  lose  the  lower  loop, 
it  is  not  necessary  for  him  to  stop 
the  machine  even  for  an  instant — but 
simply  by  throwing  open  the  idler 
rollers  on  the  lower  sprocket,  the  loop 
can  be  easily  caught  and  replaced. 


THE  TENSION  on  the  film  gate  is 
regulated  by  a  double  set  of  adjust- 
able tension  shoes.  These  can  be 
adjusted  for  first  run  or  commercial 
films  even  while  the  machine  is  in 


operation.  On  projectors  where  this  tension 
is  not  adjustable,  trouble  is  often  experienced 
in  projecting  first  run  film. 

THE  SHUTTER  DRIVE  is  directly  connected 
to  the  cam  shaft,  eliminating  all  lost  motion 
in  the  shutter,  as  well  as  any  possibility  of 
"travel  ghost."  Once  the  shutter  on  the 
MASTER  is  set,  it  remains  set — no  further 
adjustments  being  necessary. 

THE  FIRE  SHUTTER  on  the  MASTER  is  not 
driven  by  friction,  but  is  controlled  by  an  auto- 
matic governor.  The  film  is  completely  enclosed 
— with  all  danger  of  film  ignition  removed. 


THE  FRAMING  DEVICE  is  dis- 
tinctly positive,  raising  or  lowering 
the  inner  carriage  instantaneously, 
without  disturbing  the  lens  'or 
sliutter. 

The  highest  grade  of  Gundlach  pro- 
jection lenses  are  furnished  with 
every  equipment. 

Write  today  for  full  particulars  on 
the  MASTER  PROJECTOR. 


MASTER  MACHINE  TOOL  COMPANY 

2638-2640  PARK  AVENUE,  NEW  YORK  CITY 
Cable :  A.MSTANCO  Phones  Melrose  362-363 


January  3,  1920 


THE    MOVING    PICTURE  WORLD 


One  Million  Dollars' 
Worth  of  Simplex  Machines 
Contracted  For ! ! 

History-making  projector  deal  whereby  one  million  dollars' 
worth  of  Simplex  Projectors  will  be  distributed  throughout 
Continental  Europe 

Consummated  Between 

The  Mundusfilm  Film  Co.  of  Paris 

AND 

The  Precision  Machine  Company 


PARIS 
LYON 


Offices  and  Service  Stations  at 

LILLE 
BORDEAUX 
and  RENNES  in  France 


MARSEILLE 
NANCY 


While  the  following  European  offices  in 

STRASBOURG         BUCHAREST  VIENNA 
BERLIN  ROME  and 

BARCELONA  GENEVA  AMSTERDAM 

will  supply  the  peerless  Simplex  to  the 
Old  World,  carrying  with  it  the  unequalled 

SIMPLEX  SERVICE 

Truly  a  Fitting  Candusion  to  a  Wonderful  Year  of 

Simplex  Achievement 


THE    MOVING    PICTURE  WORLD 


January  3,  1920 


NICHOLAS  POWER  COMPANY 


EDWARD     E/XI=il_.  PRESiDEr-JT 

Ninety  Gold  St  NewYoricNY 


Vol.  43.  No.  2 


JANUARY  10,  1920       Price  15  Cents 


MovmPKTm 


Founded  by 
J.P.Chalmers  in  1907 


\ 


nriie  ^toiry  that  lias  thrill- 
ed rmWioixs  OS  a  ioolc  So 
pl€iy;  is  IdctLblY'  dramatic, 
douMyl  thrillirLg',  dcotbly 
striMnlg'  on  the  screen! 

Sii'GILBERT  PAEIKER'S 

THE  RIGHT 
OF  WAV 

Stai'i'ing' 

BERT  EYTELL 

/  Sceirairio  by 

JimE  MATHIS 

[l  Dii'ected  iry 

JACK  DILLON^ 


MAXWELL  KARGER,  Diiectoa-  Geiil. 


METRO 


PUBLISHED  EVERY   FRIDAY  BY 

CHALMURS  PUBLISHING  COMPANY,  516  FIFTH  AVENUE.  NEW  YORK 

Subscription  Price:    United  States  and  Ita  PoiMMloni,  Mexico  and  Cuba,  %3  a  year:  Canada,  fS.M  a  ysHr;  ParalgB  Goiutrtaa  (poatpaM). 
M  a  year.  Entered  as  leeoBd  matter  June  17,  1>08,  at  the  Post  OfTlce  at  New  York,  N.  Y..  under  the  A«t  af  Marah  I,  U?*. 

Copyrlcht  by  the  Chalmera  PabUahlaff  Coatpaay 


with 


S     1    •  « 


t  I 


Continuous  Cliain 

TKiills, 
Adventure, 
Love  and 
Humor 


State-lights 
Now  Available 


Address  All 
Req^itests  to 


Tower  Pilm  Corporation 

71  West  23rf.  St.NewYork 


ADOLPH  ZUKOR 

presents 


til 


WITH 

LIONEL 

EARRYMORE 

More  patKos  tKan  "TKe  Music  Master" 
More  Keart-interest  tKan  "SKore  Acres" 
More  Kuman  appeal  tKan  "TKe  Auctioneer" 
More  cKarm  of  sentiment  tKan  "Peter  Pan" 
More  big  spectacular  scenes  tKan  in  "Ben  Hur" 
Better  acting  tKan  tKe  screen  Kas  ever  seen 

TKe  play  tKat  KrougKt  ever^'  audience  to  its 
feet,  ^i4i  cKeers! 

Put  on  {Ke  screen — superbly) — for  all  {Ke  world 
to  see,  to  love,  to  cKerisK. 

The  great  AMERICAN  picture 
of  today ! 

Founded  on  the  play  of  the  same  name  by  Augustus  Thomas. 
From  a  story  by  Frederick  Landis. 
Adapted  and  directed  hy  Charles  Maignt. 


^ :  FAMOUS  PLAYERS -LASKY  CORPORATION  IQ^mi, 


C/>aramounlj4rtcra/t 
Cpidure 


— the  gold  endures, 

the  dross  is  burned  away. 

Into  tke  great  Manhattan  cal- 
dron are  poured  tke  destinies  of 
four  lives,  there  to  brev?  as  their 
wills  and  the  fates  decree. 
York — ruthless,  sinful,  profligate, 
base,  accursed  ?  Tes  for  the  weak, 
the  ^)icious  and  the  uncourageous. 

But  Kiev?  Vork  —  magnificent, 
flashing,  awakening,  prodigal,  inspir- 
ing—  for  the  brave,  the  pure  in 
heart  and  the  strong. 

Which  shall  it  be  ?  And  "Where 
the  end? 

Let  the  pla}?  proceed !  On  with 
the  d 


ance; 


The  very  spirit  of  tumultuous, 
seething,  wonderful,  thrilling 
Klevv)  York  is  in  this  sumptuous, 
enthralling  picture  drama. 


January  10,  1920 


THE    MOVING    PICTURE  WORLD 


175 


"Griffith  or  DeMiUe 
never  made  a  better 
one': 


CHICAGO  HERALD- EXAMINER 


BB  CHICAGO  lU^. 

M..HTKK  "7^^,^,^^^^ 
HOLDOUT  AT  Oim  THIBTY  A  U  ST 

»  -HiY      THE  MOMENT  VJE  MNOmCBD 
H0TO3  A  DATt      THJS  ^j,  qTO 

»H,«i>     WOTHDtG  EVER  LI™ 
BBSOIHO      STOP     HOTHD.  .  g^g^  picTTO»  ^  HAVE 


J.PARKER  READ  JR. 

presents 


THE 


Louise  Glaum  -  ione  wolfs 


I  THE  CHICAGO  HERALD  EXAMINER  says:  "The  Lone 
Wolf's  Daughter"  is  a  big  sepia  thriller,  gorgeously  photo- 
graphed; lavishly  acted.  Beautifully  told  by  J.  Parker  Read,  Jr.  Cri£Sth 
and  DeMille  themselves  do  no  better  than  the  maker  of  this  new 
production. 

THE  CHICAGO  JOURNAL  says:  One  of  the  most  important 
productions  of  the  year  is  "The  Lone  Wolf's  Daughter"  starring 
Louise  Glaum.  Its  story  value  is  unsurpassed  on  the  screen.  Louise  Glaum 
is  an  actress  to  be  reckoned  with. 

THE  CHICAGO  TRIBUNE  says:  One  quite  understands 
the  hold  Louise  Glaum  has  on  her  fans  after  witnessing  "The 
Lone  Wolf's  Daughter."  In  it  she  is  beautiful,  gracious,  appealing . . . 
She  has  a  story  that  moves  s'wifUy  to  a  climax  of  fire,  water,  revenge  and 
a  strong  love  finale. 


Louis  Joseph  Vance 

Q)mbinir\g  the  famous  characters  (f 

"THE  LOME  WOlfS^mSE  FACES" 


W.W.HODKINSON  CORPORATION 

527  Fifth  Avenue,  New  YorkGty 
Distribulinf  through  PATHt  Dxhangc,  IncorporaUd 
Foreign  Distributor.!    Apollo  Trading  Corp. 


176 


THE   MOVING   PICTURE  WORLD 


January  10,  1920 


The  First  Newspaper 

of 

TAD'S  KINGDOMof  DAFFYDIILS 


Published  by  the 

INTERNATIONAL 
FILM  SERVICE  CO. 


Y^OU  like  to  see  your  old  friends 
on  the  screen  and  you  like  a  good 
joke  and  a  happy  laugh.  In  'THE 
DAFFY  NEWS"  you'll  get  both— your  old 
friend,  Tad's  Daffydill,  to  turn  the  pages 
and  the  brightest  wits  in  the  whole  world 

of  humor  to  give  you  their  choicest  gleanings.  Best 
of  all,  you'll  get  the  new  DAFFY  NEWS  at  no  extra 
cost — one  more  proof  that  International  lets  nothing 
stand  in  the  way  of  giving  you  more  than  you  can 
get  anywhere  else,  whether  it's  scoops  or  beats,  or 
novel  news  or  the  fun  and  humor  of  the  DAFFY 
NEWS — giving  it  to  you,  we  repeat,  without  extra 
charge. 


A  FUN  SUPPLEMENT 

TO  THE  INTERNATIONAL  NEWS  charge 


January  10,  1920 


THE   MOVING   PICTURE  WORLD 


177 


RA.Y!  RAY!  RAY!  The 
Reds  are  going!  See 
'em  with  your  own 
eyes — a  whole  transport  fill- 
ing up  with  wild-eyed  trou- 
ble-makers, never  more  to 
bother  Uncle  Sam.  It  gives 
you  a  thrill  to  see  them  go — 
and  another  to  see  the  first 
American-born  Member  of 
Parliament.  That's  what  we 
call  real  International  news. 
Book  the  Big  Three  and 
have  it  all  the  time. 


UNDER  SEALED 
ORDERS-S-SJBUFORD 

U.S.  SAYS  GOOD 
RIDDANCE  TO  THE 
REDS" 


AMERICAS 
LADY  MP  LEADS 
3  CHEEBS  FOR  THE  MAN  SHE 
DEFEATED 

INTERNATIONAL  NEWS  ^ 
UNIVERSAL  CURRENT  EVENTS 
HEARST  NEWS 

Issued  by 
INTERNATIONAL 

Released  by 

UNIVER.$AL 


ALWAYS  FIRST 


THE  SUITC 

jdg>aramount:^rfcrafiQ>icture 


.J 


A  Thomas  H.  Ince  Production 

LET'S  raise  the  devil,"  she 
laughed,  as    she    tried  so 
]  :  :c  to  be  "sporty"  like  her  com- 
j  z  r:cii.  "i  c1  with  aching  heart  she 
was  playirg  the  biggest,  finest 
I  ir  e  cl  her  life. 
/ 1  c"  V  1  <  1.  the  man  she  honored 


By  C.  Gardner  Sullivan 
Directed  by  Fred  Niblo 
most  on  earth  came  that  night  to 
meet  "some  live  Uttle  girUe" — the 
scene  that  followed  is  one  scene 
you  won't  forget. 

Enid  Bennett  achieved  one  of 


\:  FAMOUS  PLAYTRS 


JIS  -  LASRY  CORPORATION  M 


Photographed  by  George  Barnes 
the  great  successes  of  the  year  in 
"Stepping  Out."  Now  in  "The 
Woman  in  the  Suit  Case"  she  has 
another  intimate,  real,  hve,  love 
story  that  goes  to  the  heart  of 
every  home.  It  turns  into  vivid 
drama  the  secrets  of  a  man  c 
woman  you  know! 


January  10,  1920 


THE    MOVING    PICTURE  WORLD 


179 


William  S.  Hart 

in 

his  own  productions 

William  S.  Hart  is  now  produc- 
ing his  own  feature  pictures  made 
by  his  own  producing  company 
under  his  own  individual  supervision. 

Nine  big  special  Paramount  Art- 
craft  productions  made  by  William 
S.  Hart  and  starring  Mr.  Hart  in 
stories  selected  by  him  and  adapted 
for  him — the  sort  of  stories  the 
public  wants  Mr.  Hart  to  play. 

The  first,  now  nearing  completion, 
will  be  announced  for  release  soon. 
It  will  be  the  biggest  and  best 
William  S.  Hart  picture  ever  made. 

*/jSilli?^:OllS  PLAYERS -LASKY  CORPORATION 


180 


THE   MOVING   PICTURE  WORLD 


January  10,  1920 


A  MESSAGE  TO  ALL  MOTION 


(A  Statement  from  the  West) 

Cleveland,  Ohio,  December  26,  W19. 

Dear  Mr.  Black: 

As  you  appointed  le  on  the  Reel  and  Slide  Advertising 
Committee  at  the  St.  Louis  meeting,  I  venture  to  take 
advantage  of  your  public  offer  and  submit  to  you  such 
"questions,  comments  and  suggestions"  as  may  enlighten 
the  exhibitors  of  the  country  on  the  general  subject  of 
screen  advertising. 

Question  No.  1.  You  say  that  "a  searching  investiga- 
tion" led  you  to  the  officers  of  the  Universal  Film  Com- 
pany where  you  found  happiness  in  the  fulfillment  of 
your  hopes.  Will  you  please  tell  the  exhiliitors  of  tlie 
country  whether  you  had  any  aid  in  your  "searching 
investigation"?  Did  you  consult  any  of  the  members  of 
your  Slide  and  Reel  Advertising  Committee  or  some  one 
whose  office  is  not  so  far  from  the  Universal  as  the  city 
of  Cleveland  is?  Who  outside  of  yourself  supervised  and 
arranged  the  bargain  with  Universal  bringing  s  )  much 
Christmas  cheer  to  the  fireside  of  even  the  humblest  ex- 
hibitor? When  did  the  conviction  of  the  Universal's  most 
excellent  educational  films  penetrate  your  reason?  Was 
it  at  New  Orleans  or  more  recently  on  the  seventh  floor 
of  1600  Broadway  when  two  were  company  and  three 
constituted  a  multitude? 

Question  No.  2.  In  your  "searching  Investigation"  did 
you  discover  just  about  when  Universal  decided  to  pay 
the  exhibitor  for  running  its  "educational  films"?  Was 
it  about  the  time  the  Committee  for  the  Protection  of  the 
Screen  began  to  become  inquisitive?  Please  advise  us 
how  much  money  the  company  made  by  running  adver- 
tising films  on  the  screens  of  the  exhibitor  before  it  de- 
cided to  pay  something?  No  exact  sum  is  demanded. 
Our  Screen  Protection  Committee  will  be  very  grateful  to 
you  for  even  an  approximately  accurate  estimate. 

Question  No.  3.  You  say  you  have  seen  "industrial  and 
educational  films"  recently  made  by  the  aforesaid  pro- 
ducer and  you  express  a  hope  that  one  of  them  showing 
how  much  of  the  world's  rubber  supply  comes  from 
Sumatra  will  soon  "grace"  our  screens.  What  do  you 
think  of  the  "industrial  and  educational"  films  "The 
Awakening  of  Tim,"  "Hope  of  the  Hills"  and  "Heads 
Win"?  Some  exhibitors  tell  me  these  two  were  just 
"raw  advertising  and  an  imposition  on  the  exhibitor." 
>\Tiat  do  you  say? 

Question  No.  4.  Do  you  think  it  wise  and  a  benefit  to 
the  exhibitor  to  be  tied  up  to  any  particuair  film  manu- 
facturer, particularly  when  in  the  past  this  same  manu- 
facturer lias  specialized  in  camouflaged  advertising? 

Question  No.  5.  Do  you  really  believe  in  an  exhibitors' 
organization  which  must  be  supported  directly  or  in- 
directly by  the  doles  of  the  manufacturers?  To  me  it 
seems  that  such  an  organization  might  tempt  the  pencil 
of  the  cartoonist  and  the  writer  of  comic  scenarios,  but 
I  cannot  see  it  as  a  source  of,  real  usefulness  to  the 
exhibitor. 

Question  No.  6.  Who  is  paying  for  the  lavish  advertis- 
ing in  the  trade  papers  wherein  you  eulogize  one  certain 
brand  of  films  and  then  sign  your  name  to  if  as  "presi- 
dent," etc.  In  view  of  the  fact  that  the  brand  of  the  afore- 
said company  is  mentioned  seven  times  in  two  ads  to 
the  exclusion  of  all  others,  am  I  oversuspicious  in  my 
conclusion  that  you  did  not  pay  for  it  but  that  the  manu- 
facturer did,  although  the  "Announcement"  is  made  In 
your  name  and  in  the  name  of  your  pretended  organiza- 
tion? A  little  "educational  advertising"  on  the  printed 
page,  eh? 

JUST  ONE  COMMENT:  It  is  to  laugh. 

With  one  statement  in  your  various  outbursts  I  most 
heartily  agree.  You  say  "The  World  is  Full  of  Wonders." 
It  is,  indeed,  and  the  greatest  of  them  all  is  the  accel- 
erated philanthropy  of  the  noble  producer  under  whose 
protecting  wings  you  would  gather  your  "vast"  flock  of 
unsophisticated  exhibitors. 

With  assurances  of  my  most  distinguished  considera- 
tion, I  beg  to  remain,  Yours  truly, 
HENRY  H.  LUSTIG, 

President  Cleveland  Motion  Picture  Exhibitors'  Association. 

P.  S. — In  order  to  avoid  all  possible  mis- 
understanding between  yourself  and  the 
Universal  Film  Company,  please  take  notice 
that  Cleveland  exhibitors  are  not  to  be  in- 
cluded in  your  bargain.  I  tender  without 
regret  my  resignation  as  member  of  your 
"Reel  and  Slide  Committee." 


FELLOW  EXHIBITORS: 

To  judge  by  the  excitement  about  screen  advertising 
created  in  the  advertising  columns  of  the  trade  press,  one 
might  think  that  this  is  the  overshadowing  issue  of  the 
industry.  It  is  not.  It  is  a  question  of  lesser  importance. 
It  is  significant  only  because  it  shows  the  sharp  division  be- 
tween the  men  who  want  to  sell  and  mortgage  the  screens 
to  producing  interests  and  the  men  who  stand  for  commer- 
cial independence  of  the  exhibitor. 

There  you  have  the  overBhadowing  issue.  Exhibitors  in  close  to 
forty  states  have  effected  state  organizations.  At  last  even  the 
exhibitors  respond  to  the  instinct  of  self-preservation.  If,  at  thla 
time  the  exhibitors  are  in  a  particularly  helpless  condition  is  It 
because  they  have  heretofore  been  sold,  betrayed  and  dellveredT 
The  men  who  are  now  engaged  in  an  earnest  and  honest  effort  to 
protect  the  property  of  the  exhibitors  are  theatre  owners  with 
no  conflicting  Interests. 

It  is  not  our  intention  to  be  turned  aside  in  onr  constrnctlT* 
work  by  any  personal  abuse. 

We  feel  that  we  are  fighting  interests  who  fear  for  their 
illegitimate  gains.  These  interests  seem  to  be  behind  Mr.  Alfred 
S.  Black,  the  shadow  president  of  a  shadow  organization.  We  are 
not  hitting  at  Mr.  Black.  We  want  no  controversy  with  Mr.  Black. 
Our  case  against  him  was  fully  proved  last  September  in  the  trade 
press,  whereupon  he  and  his  sponsor  disappeared  suddenly  into 
the  shadows.  The  exhibitors  of  this  country  have  sustained  us  and 
the  matter  is  closed.  He  interests  us  about  as  much  as  the  inspired 
dummy  dancing  on  the  luiee  of  the  clever  Tentriloqulst.  We  are  ont 
to  reach  the  interests  and  influences  wliich  are  using  Mr.  Black. 

Mr.  Black  has  seen  fit  to  challenge  our  record  and  to  charge  tis 
with  the  pursuit  of  personal  gain.  It  is  an  old  trick  to  resort  to 
personal  attack  when  you  are  trying  to  defend  a  bad  cause.  It 
always  tends  to  divert  attention  from  the  inherent  weakness  of 
your  proposition. 

We  are  willing  to  let  our  records  be  compared  with  the  records 
of  the  men  who  are  moving  this  little  pawn  across  the  chessboard 
these  masters  of  Mr.  Black. 

As  far  as  the  men  referred  to  in  the  advertisement  of  Mr.  Black 
are  concerned  they  need  no  defense.  Since  they  have  been  identified 
with  organizations  they  have  not  directly  or  indirectly  asked  or 
received  one  penny  from  any  source.  Can  Mr.  Black  say  the  samef 
They  are  neither  altruists  nor  grafters.  They  are  interested  In 
organization  because  they  believe  that  the  protection  of  the  screen 
against  hostile  legislation  or  producers'  intrigues  can  best  be  achieved 
by  united  action.  Such  a  mental  attitude  perhaps  defies  the  com- 
prehension of  the  men  for  whom  the  gentleman  from  New  England 
is  acting — not  so  much  as  a  spokesman  but  as  a  decoy. 

As  for  us,  we  would  never  come  across  even  the  existence  of 
Mr.  Black,  if  it  had  not  been  for  our  efforts  to  give  the  screen 
owners  of  America  a  genuine  protection.  In  the  pursuit  of  that 
object  we  discovered  that  Mr.  Black  and  his  Boss  were  putting 
obstacles  in  our  path  and  in  devious  ways  seeking  t»  prevent 
exhibitors  from  getting  together.  Just  as  we  were  starting  our 
drive  to  stop  the  producer  from  using  our  screens  as  a  signboard 
for  his  advertising  films,  the  trail  of  Mr.  Black  and  his  boiu 
leads  to  the  offices  of  one  of  these  producers  whence  he  issues  a 
plea  for  the  use  of  this  particular  producer's  "industrial  and 
educational"  films. 

Nothing  presses  more  heavily  upon  the  exhibitor  today  than 
the  infamous  five  per  cent  rental  tax  which  has  now  grown  to 
the  proportion  of  three  times  the  original  size,  due  to  the  increase 
of  the  price  of  film  service.  What  effort  has  Mr.  Black  made  to 
bring  about  a  revision,  if  not  a  repeal,  of  this  burdensome  tax? 
At  the  recent  taxation  hearing  before  the  House  Committee  on 
Ways  and  Means,  Mr.  Black  was  conspicuous  by  his  absence. 

M  that  hearing  in  Washington  advertised  with  eclat  by  Mr. 
Black's  overlord,  who  as  chairman  of  the  taxation  committee, 
appointed  innumerable  "state  directors"  throughout  the  country, 
only  one  of  these  state  directors  appeared.  Mr.  Black  himself  was 
absent  and  only  one  man  spoke  for  the  exhibitors,  a  neighbor 


January  10,  1920 


THE    MOVING    PICTURE  WORLD 


181 


PICTURE  THEATRE  OWNERS 


of  the  chairman  of  his  taxation  committee.  This  same  man  who 
at  the  Chicago  convention  had  so  tactfully  referred  to  his  fellow 
exhibitors  as  "cattle,"  characterized  the  motion  picture  theatres 
of  the  country  as  "illegitimate  theatres"  and  only  the  good  sense 
of  the  chairman  of  the  committee.  Representative  Fordney  of 
Michigan,  prevented  this  chaste  and  refined  characterization  of 
the  exhibitors  from  becoming  a  part  of  the  Congressional  Record. 

The  case  of  the  exhibitors  at  that  hearing  was  presented  In 
such  a  pitiful  way  that  one  of  the  members  of  the  Ways  and 
Means  Committee  commented  upon  it  as  quite  extraordinary. 
The  exhibitors  of  the  country  may  Indeed  deem  themselves  for- 
tunate to  have  escaped  additional  taxes  after  such  a  wretched 
jShowing  on  the  part  of  the  alleged  representative  of  the  motion 
picture  theatre  owners  of  America. 

We  call  particular  attention  to  the  letter  of  Mr.  Henry  Lustig 
of  Cleveland,  Ohio,  a  one  hundred  per  cent  exhibitor  who  attended 
the  alleged  convention  at  St.  Louis  and  came  from  it  hopeless 
and  disgusted.    He  answered  the  questions  in  Mr.  Black's  effusion. 

As  recently  as  the  5th  of  August  of  1919,  It  may  In- 
terest you  to  know,  the  Universal  Film  Manufacturing  Co.  at 
the  convention  held  at  Rochester  made  an  offer  to  the  executive 
committee  of  the  New  York  State  Organization  of  Exhibitors  to 
pay  something  for  the  use  of  our  screens.  The  executive  com- 
mittee carefully  considered  the  proposal  and  rejected  it  unanimously. 
First — because  it  offered  no  effectual  help  against  crude  and  in- 
ferior Industrial  pictures.  Second — because  the  compensation 
offered  was  ridiculously  Inadequate.  Third — because  the  com- 
mittee did  not  think  it  proper  to  form  an  alliance  with  any 
particular  producer,  particularly  in  view  of  the  fact  that  an 
exclusive  endorsement  was  asked  for. 

Mr.  Black  has  Indulged  in  a  lot  of  talk  about  personal  gain. 
May  we  not  ask  Mr.  Black  to  explain  a  most  delightful  little 
paragraph  In  a  most  delightful  little  contract  that  he  entered  into 
with  the  Book  Lovers'  Picture  Game  Corporation  on  the  17th  day  of 
July,  1919,  shortly  after  he  had  received  the  benediction  by  Louis 
at  St.  Louis.   Here  is  the  paragraph  of  Mr.  Black's  contract: 

"Herman  A.  Mintz,  Esq.,  shall  be  employed  to  represent 
the  interest  of  said  'exhibitors'  in  the  carrying  out  of  this 
contract  and  in  obtaining  the  co-operation  of  the  motion 
picture  theatres  and  shall  be  paid  for  such  services  only 
out  of  the  revenue  received  as  aforesaid  the  sum  of  One 
Hundred  Fifty  Dollars  weekly  and  ANY  expenses  incurred 
by  him  In  connection  with  said  employment." 

And  this  other  paragraph  even  more  interesting  and  numbered 
11  in  the  contract: 

"After  said  'exhibitors'  have  retained  the  sums  provided 
for  in  the  preceding  paragraphs,  the  balance  remaining  on 
hand  shall  be  paid  as  follows :  Fifty  per  cent  thereof  to 
the  said  'company,'  fifteen  per  cent  thereof  to  said  Kimball, 
fifteen  per  cent  to  the  said  Mintz,  and  the  balance  shall  be 
retained  by  the  exhibitors  in  addition  to  the  provisions 
contained  in  paragraphs  9  and  10." 

Yon,  Mr.  Black,  appointed  Mr.  Herman  A.  Mintz,  Esq.,  to  represent 
the  exhibitors.  His  compensation  was  to  be  $150.08  per  week, 
fifteen  per  cent  of  the  profits  and  all  expenses.  Will  yon  deny  that 
Mr.  Herman  A.  Mintz  is  year  personal  attorney  at  Boston? 

Under  the  Book  Lovers'  contract  the  exhibitors  would  have  re- 


ceived practically  nothing,  and  the  entire  scheme  came  to  naught. 
Will  your  contract  with  the  Universal,  made  without  consulting 
any  of  the  appointed  commtiteemen,  yield  any  more  profit  than 
the  Book  Lovers  did  or  be  any  more  of  a  success? 

It  is  quite  obvious  that  this  organization  has  not  assumed  "a 
lukewarm  attitude  in  the  matter  of  one  harmonious  exhibitors' 
movement"  because  we  have  banded  together  to  wage  war  on 
any  individual  or  concern  that  stands  in  the  way  of  an  honest 
exhibitors'  organization,  controlled  by  the  exhibitors  and  main- 
tained exclusively  for  their  benefit. 

Before  we  leave  the  subject  of  screen  advertising  we  will  say 
in  response  to  one  of  Mr.  Black's  questions  that  we  have  been 
offered  and  are  about  to  release  a  number  of  industrial  subjects 
made  by  several  manufacturers  which  will  be  acceptable  to  the 
exhibitors.  Wliile  these  industrial  films  confer  a  legitimate  benefit 
on  the  advertiser,  their  first  object  is  the  entertainment  of  the 
patrons.  In  this  they  differ  strikingly  from  some  of  the  fiilms 
lieretofore  offered,  which  were  principally  cheap,  crude  and  clumsy 
products.  We  will  not  allow  any  representative  of  the  predatory 
interests  to  draw  a  red  herring  across  the  trail  and  to  confuse 
the  issues,  issues  which  far  transcend  all  personal  questions  and 
which  we  stated  at  the  opening  of  this  article,  involve  the  com- 
mercial independence  of  the  exhibitor  and  the  integrity  of  hjs 
investment. 

The  Motion  Picture  Theatre  Owners  of  America  cannot  be 
thwarted  in  their  determination  to  have  a  one  hundred  per .  cent 
exhibitors'  organization. 

A  sample  of  the  spirit  which  Is  now  abroad  was  shown  at  the 
Syracuse  convention  in  the  State  of  New  York  where  the  exploiters 
were  given  short  shrift.  Just  as  these  powers  that  prey  are  now 
dead  in  the  State  of  New  York  and  have  been  succeeded  by  a  Uve, 
virile,  efficient  organization  there  will  be  a  NATIONAL  effort  to 
finish  the  grafters  and  the  job  will  be  done  at  an  early  date.  To  this 
national  gathering  every  motion  picture  theatre  owner  will  receive 
an  invitation  to  assure  its  thoroughly  representative  character. 


All  benefits  arising:  from  organization  are  to  be  enjoyed 
in  equal  measure  by  every  member  of  the  organization.  At 
the  next  gathering  of  exhibitors  looking  toward  a  national 
organization  the  first  proposed  paragraph  in  the  constitation 
will  read  something  like  this: 

"Any  olfi':er  or  member  of  this  organization  who  uses 
or  attempts  to  use  the  name  or  the  advantages  of  the 
organization  for  his  own  personal  benefit  in  any  way 
whatsoever  shall  upon  proper  proof  be  immediately  ex- 
pelled from  the  organization." 


This  is  our  final  word  on  the  subject.  We  now  have  thousands 
of  individual  contracts,  signed  by  one  hundred  per  cent  exhibitors 
in  all  parts  of  the  United  ■  States,  and  the  list  is  growing  dally. 
If  you  have  not  signed,  see  the  secretary  of  your  local  organization 
or  write  to  this  office.  Under  Mr.  Black's  plan  generous  pro- 
vision Is  made  for  his  personal  attorney.  Under  our  plan,  all 
money  received  goes  directly  into  the  hands  of  the  various  ex- 
hibitors' organizations  for  the  exhibitors  of  each  State  to  do  with 
as  they  see  fit.  You  may  be  sure  that  the  sum  the  exhibitors  will 
receive  will  be  a  just  share  of  tlie  amount  paid  by  the  national 
advertiser  for  the  use  of  your  screen. 


MOTION  PICTURE  THEATRE  OWNERS  OF  AMERICA 

Representing 


Motion  Picture  Exhibitors'  League  of  New  York  State.  Miami 
Valley  Exhibitors'  Association  of  Ohio,  Kentucky,  West  Vir- 
ginia, Indiana.  Northwest  Exhibitors'  Circuit,  Washington, 
Oregon,  Montana,  Idaho.  Cleveland  Motion  Picture  Ex- 
hibitors' Association  of  Ohio.  American  Exhibitors'  Asso- 
ciation of  Pennsylvania  and  West  Virginia.    Kansas  City 


Exhibitors'  Association  of  Missouri.  Illinois  Exhibitors'  Alli- 
ance. Michigan  Exhibitors'  Association.  South  Carolina  Ex- 
hibitors' League.  North  Carolina  Exhibitors'  Association. 
Los  Angeles  (California)  Theatre  Owners'  Association.  Colo- 
rado Exhibitors'  Association.  Exhibitors'  Protective  League 
of  Minnesota,  North  Dakota,  South  Dakota  and  Iowa.  Motion 
Picture  Exhibitors'  Association  of  Wisconsin. 


708  TIMES  BUILDING,  NEW  YORK  CITY 


■M. 


r 


Lost  Battalion 


[,edis  our  bed.  c^i?5*u 
It  reeks  r*Sb?  tf^C!*^  cxt:^ 
Wet. with  our  brotlierj?  Jblood. 
Hu5lie(l  are  the  words  c^ife? 
We  5peak  »r«s*t?  ctijo 
Under  the  deadly  flood  csiij 
Of  5teel 

And  German  lead,  c^e;^ 

Tliou^h.  fKey  have  penueoL 
Us  here,   c%3  cr^ 
Lost  ia  this  vale  of  death, 
Comrade,  your  liaiid  <?**9 
In  mine  c?i^ 
Tells  more  than  living  treath 
That  you  G«st> 
And  I  will  ^pendc^L-j 

All  that  we  soug'h't  c»*ft^5 
Of  life     c«iio  csti^o 

father  than  ever  yi  eld. 
Though  we  srhall  die  c«Si^ 
Our  God  ciii^ 
In  heaven's  flowery  field 
Will  ;S'ee    ct^  c^^^^^ 
What  here  we  wrou^hLt. 

"Losi^  No,  not  lost.,  c^i^o 
Tor  men  cfs^L'*  c?5i:^'>^c^o  c^t^ 
Are  never  lost  who  hold 
Their  honor  lii^hcs?^  «^ 
Where'er  they  die.c^ 


STATE  RIGHTS  NOW  SELLING -J^DKESS  ALL  -REQJJESrS  TO 


71  West  13ird.  StNewYoik. 


ALVAH  G.  TALBOT  showed  Realart  Pictures  for  several 
^  successive  weeks  in  his  big  America  Theatre,  Denver. 

Why? 

Mr.  Talbot  is  in  business,  like  most  of  the  rest  of  us,  to  make 
money.  He  expected  Realart  Pictures  to  add  to  his  profits  and 
to  the  prestige  of  his  theatre. 

NA^as  he  justified  ? 

Here  is  his  own  opinion:  "Tremendous  crowds  hundreds 

turned  away  congratulations.  ' 

Realart  promised.     Now  Realart  is  delivering! 

REALART  PICTURES  CORPORATION 
469  Fifth  Avenue  New  York  City 


What  Should  a  Picture  Be? 

Crammed  with  action? — powerful  in  love  interest? — rich  in  clean 
humor?  —  a  magnificent  spectacle?  —  based  on  a  world-famous 
novel  by  a  popular  author? — made  by  one  of  the  greatest  American 
directors  ? — and  steeped  in  wonderful  advertising  possibilities  ?  Many 
pictures  have  part  of  these  profit  elements.  One  picture  has  them  all — 

"SOLDIERS  OF  FORTUNE" 

An  ALLAN  DWAN  Production 

This  isn't  bald  assertion;  it  is  fact,  backed  by  evidence  from  a  regiment  of  exhibit' 
ors  who  have  shown  the  picture. 

"SOLDIERS  OF  FORTUNE  "  is  doing  big  time  everywhere  because  it  has  proved 
it  gets  em  coming  and  keeps  'em  coming ! 

it's  a  MAYFLOWER  Product! 
REALART   PICTURES  CORPORATION 

469  FIFTH  AVENUE  NEW  YORK  CITY 


E  A  L  A  RT  has  rejected  a  lot  of  opportunities  to  do  advance  boasting 
and  boosting.    It  might,  for  instance,  have  predicted  that 


CONSTANCE  BINNEY 

in  her  first  stairring  vehicle, 

"Erstwhile  Susan" 

directed  by  John  S.  Robertson  and  based  on  the  novel,  "Barnabetta,"  the  story  of  a  modern 
Cinderella,  by  Helen  R.  Martin,  would  win  instant  recognition.  But  Realart  preferred  the  message 
should  come  to  you  first  hand  from  other  exhibitors — from  such  men  of  vision  &s  William  Sievers 
of  St.  Louis,  who  says,  "Miss  Binney  is  destined  to  become  one  of  the  leading  and  most  F>cpular 
stars  of  the  screen." 

Realart  has  quoted  many  other  exhibitors  in  these  pages,  and  will  quote  more.  But  the  trend  of  all  the  com- 
ment is  the  same:      Erstwhile  Susan'  is  a  big  buy,"  and  "Constamce  Binney  is  a  comer  who  has  arrived  ' 


REALART  PICTURES  CORPORATION  ::  469  Fifth  Avenue  ::  NEW  YORK  CITY 


January  10, 


1920 


THE   MOVING   PICTURE  WORLD 


183 


^YIVIBOL 

Bluo 

Nita 

N  L 

(hree  symbols 
ck  (number  of 
issiigd.  Gihsr- 
idicatadbytha 
lit  tha  chsck. 

WESTE 


ear-  E 


NEWCOMB  CARLTON.  PREsrOENT 


UNION 

AM 


GEORGE  W.  E.  ATKINS,  first  vicc-prESIDENT  LSI 


i  It 

!  £P. 
wo 
wi 


AT  GRAND  CENTRAL  TERMINAL  MAIN  CONCOURSE,  N.  Y.  T^l' 

DEC  23  AM  4  23 

A  43BD  94  3  EX  HL 

RICmiOlTD  VA  23 

J  S  WOODY 

GENERAL  MANAGER  REALART  PICTURES 
469  5  AVE  HEW  YORK  CITY 


OPENED  HERE  TODAY  WITH  SOLDIERS  FORTUNE  STOP 
TURNED  THEM  AWAY  EVERY  SHOW  STOP  CANNOT  UN- 
DERSTAND THIS  ON  MONDAY  BEFORE  CHRISTMS  WITH 
EVERYONE  ELSE  IN  CITY  STARVING  TO  DEATH  STOP 
RAISED  ADMISSION  TO  FIFTY  CENTS  FOR  FIRST 
TIME  IN  HISTORY  OF  THEATRE  AND  DESPITE  FACT 
THIS  IS  WORST  WEEK  IN  AMUSEIvIENT  SEASON  THIS 
DOES  NOT  KEEP  THEM  AWAY  STOP  MANAGERS  OF 
OTHER  HOUSES  STANDING  IN  FRONT  OF  MY  THEATRE 
WONDERING  WHAT  ITS  ALL  ABOUT  STOP  SMASHING 
RECORDS  IS  ONE  THING  BUT  S1.IASHING  THEM  MON- 
DAY EEFOPJE  CHRISTMAS  IS  ANOTHER  STOP  KEEP  UP 
THE  GREAT  WORK  AND  YJE  ARE  YOURS  FOR  LIFE 

KEN  E  FINLEY      M/JTAGER  BROADWAY 


ALICE  JOYCE 

never  was  more  radiant  than  as  "Patricia  Leeds" 
in  this  superlative  screen  production  which  is  des' 
tined  to  be  one  of  the  really  big  pictures  of  1920. 

"Slaves  of  Pride" 

is  a  powerful  preachment  against  Love  of  Self. 

It  breaks  down  the  fence  that  people  erect  about 
the  person  of  wealth.  It  arraigns  false  pride  — 
it  glorifies  pride  of  the  right  fibre. 

"Slaves  of  Pride" 

adds  brilliancy  to  Alice  Joyce's  already  bright 
stardom.'' 

It  begins"  the  hew  year  with  a  standard  so  high 
that  the  eleven  months  to  come  may  not  see  it. 
equalled. 


186 


THE    MOVING    PICTURE  WORLD 


January  10,  1920 


PEGGY  O'NEILL 
One  of  the  big 
reasons  that  this 
picture  ■will  make  you 
much  money. 


The 
Unusual 
Has 
Happened 


is  a  name  you  are  going  to  hear  repeated 
many  times  during  the  coming  months 
because  it  is  the  name  of  one  of  the  big- 
gest, most  unusual  pictures  that  has 
reached  the  screen  this  season. 

"The  Penny  Philanthropist"  is  the  pic- 
ture extraordinary  of  the  year.  No  pic- 
ture ever  screened  is  even  nearly  Hke  it. 
Never  before  has  such  a  combination  of 
story,  star  and  keen  presentation  been 
offered  on  the  basis  upon  which  we  offer 
this  picture. 

Ralph  Morgan  and  Peggy  O'Neill  are 
the  stars,  two  names  that  mean  much  to 
those  interested  in  the  progress  of  the 
silent  art. 

Clara  Laughlin  is  the  author, 
doesn't  know  her? 

THE  WORLD  RIGHTS  AND  FOR- 
EIGN RIGHTS  ARE  CONTROLLED 
BY  US,  AND  ARE  SELLING  FAST. 
THERE  IS  NO  TIME  LIKE  THE 
PRESENT.    BE  SUDDEN. 


iiirniuRiHmwinii/m 

CONSUMERS  BUli  mmt.-  CW  ICAGO. 
FILM  BUILDING  -  DETROIT.MICH. 

W.G.M'COY,MGR.  CHICAGO -CaBROKAW.MCB.  DETROIT 

TELEPHONE,  MADRI50N  27AO    TELEPHONE.  CHERRY  Se6 


i 


OJXVt  THOMAS 

in  Paulina  Phalpi  and  Marion  Shorts 

AmLPUINa  PRODUCTION 


BROKEN  MEIX>DY 

Direction-William  PS.EarIc 


r 


OWIBN  MOORE 

in  RG,\\/od«hou6cs  &ruvdai|  Evenii^  Post  Srorq 
Dir(2cfion-\VcslGH  Ru^gs 


P  1 


ELSIE  JANIS 

in  Elsie  Janis  and  Edmund  Goulclir\^s 

THE  IMP  'cD^ 

Direction  -  Pobcrt  E 1 1  r  s 


THE   MOVING   PICTURE  WORLD 


January  10,  1920 


■11^  m™cK 

^■P^  K    PICTURES     -  V 

r       ELAINE  IIAMMERSTEIN 

in     Jai^  Kaufman's 

GREATER  TUAN  FAME 

Scenario       Katherine  Peed 
Direction -Alan  Cropland 

o  Made  bij  Selznick     Distributed  bi^  Select 


January  10,  1920 


THE   MOVING   PICTURE  WORLD 


189 


t  NATIONAL  PICTURES) 


Adapted  Trom  fhe  plai| 
bq    Eugene  Walter 

Direction-Howard  Hickman  Scenario  Katherine  Reed 

NATIONAL  nCTURE  THEATRES 

Lewis  J.  Selznick 

President 

Made  h^  National  Distributed  b^  Select 

RELEASED  IN  JANUARY  > 


190 


THE    MOVING    PICTURE  WORLD 


January  10,  1920 


N.  Y.  NEWSPAPERS 
REVIEW  "12-10" 

CAPITOLTHEATRE,  N.Y. 

The  picture  is  a  real  thriller,  Mr.  Brenon  simply  czui't  make 
an  uninteresting  picture.  His  direction  is  imaginative  and  dra- 
matic. Then,  too,  Marie  Doro  is  more  beautiful  than  we  have 
ever  seen  her  before,  and  her  acting  is  sensitive  and  expressive. 
—"The  Morning  Telegraph,"  December  22,  1919. 

The  ethereal  beauty  of  Miss  Doro  was  never  quite  so  appeal- 
ing as  it  is  this  week  on  the  Capitol  Theatre  screen,  where  she  is 
the  star  of  "Twelve-Ten."  And  it  has  been  a  long,  long  time 
since  Mr.  Brenon  has  produced  a  picture  quite  so  generally  sa* 
tisfying. — "The  Evening  Mail,''  December  23. 

It  is  worth  going  to  the  Capitol  merely  to  solve  it  and  see 
Miss  Doro's  winsome  acting  in  a  story  that  is  like  a  happy  New 
Year  wish     "The  Sun,"  December  22. 

Marie  Doro,  in  a  really  surprising  mystery  photoplay, 
"Twelve-Ten."  produced  in  Paris  and  London,  is  both  beautiful 
and  tensely  dramatic. — "The  Evening  Sun,"  December  22. 

....  It  is  a  superior  picture  .  .  .  scenes  reveal  the  skill  and 
the  intelligence  that  go  into  the  making  of  the  best  photoplays. 

....  Mr.  Brenon  could  not  have  done  this  all  alone.  He 
received  invaluable  assistance  from  Miss  Doro,  who,  in  addition 
to  her  competence  on  the  speaking  stage,  is  a  pantomimist  of 
unusual  talent.  Her  actions,  especially  in  emotional  scenes,  have 
plain  meaning  and  subtle  significance 
"The  New  York  Times,"  Dec.  22. 


4 


REPUBLIC 


PICTURES) 


REPUBLIC  DISTRIBUTING  CORPORATION 


LEWIS  J.SELZNICK^Advisory  Director  -   BRITON  N.BUSCH. President 

130  West  46th  Street  New  York  C..y 


^^^^^^^^^T'^Si  ^^^^^^ 

• 

r        SAMUEL  GOLDVVYN  PRESENT:^ 

PAULINE  FREDERICK  ' 

Lthe  paliser  case 

^^^^Hk                                                 DIRECTED  BV  W]  IL  1^1  AMI  PARXIE 

GOLDWYN  PICTVRES  CORPORATION 

i 


Sn  ihi  Syis  of  ihz  World 


jl  kniU  flashed  in  the  qloom 
of  an  opzm  hox.andV[\onbi%\' 
iser  crum|jlcd  up  in  a  lifeles5 
heii|i. 

IDho  killed  him';'  ITasillhe 
woman  hciuronqed  j  ITasilHie 
man  he  bctraijed  ?  libs  il  Ihc 
cri|7pled  father  of  fhemoman  ^ 

Who  hilled  Wonti/^liser  ^ 


SAMUEL  GOLDWTN 


PRESENTS 


PAULINE  FREDERICK 


GOLDWYN  PICTVRES  CORPORATION 


OAe  PAULINE  FREDERICK 

PICTURES 

Bare. blunt  box-office  logic  fells 
i/ou  Uial  a  ^ulinc^redcrick^ic- 
lure  is  a  supir-aliradion . 

lier  amai^inq  record  of  consisl- 
en  I  success  fias  builiupa  loqal, 
unswininq  followinqlhatsimpli; 
slam  pedes  losce  her  u^h^never  she 
is  billed. 

%uline  "Jrcderich  |5laqs  Cassq 
Ihe  woman  in  f  he.  ^jhlisir  Case .  iwifh 
a  smouldcrinq  refjniss- 
ion  lhat  bla:5es  into  [ms- 
sionate  flame  in  Ihimoi 
dramaiic  climax  ever 
5ecn  on  fhe  screen 


Book  this  qrealeslof 
1[^uline"}rcdcrich  pidures! 


SAMUEL  GOLDWTN 


PRE  SE  NTS 


PAULINE  FREDERICK 

THE  PALISER  CASE 


BY  EDGAR  SAL.TU.S 
DIRECTED  BY  W1LL.IAM  PARKE 


GOLDWYN  PICTVRES  CORPORATION 


SAMVEL  OOLOWYN  Pntuttitt 


GOLDWYN  PICTVRES  CORPORATION 


GOLDWYN  PICTVRES  CORPORATION 


r7/ic  famous  Saiurdaij 
tvenincjTosi  siorij  wiik 
JomUhore  in  tkc  most 
cxciiin^  role  lie  has  ci'cr 
in  motion  pictures. 

SAM 

TOM  MOORE 
D  u"d 


SAMUEL  GOLDWYN 


PRESENTS 


BY  HENRV  C.  ROWLAND 
DIR.ECTED  BY  TOTvl  MILL8 


GOLDWYN  PICTVRES  CORPORATION 


January  10,  1920 


THE   MOVING   PICTURE  WORLD 


191 


mightiest 
man  in  the  world 
has  written  the 
mightiest  drama 
in  the  world  for 
the  mightiest 
success  in  the 
world  • 


CLEM  ENCEAU 

7(b  name  so  greatly  adverUsed- 
man  so  admired  and  bebved- 
l^work  so  absoLiiteLy  sure  of 
amazing  success ' 


ITS   THEME  - 

^3Jie  soul  oj  woman  rules  the  world  - 

ITS  AUTHOR  - 

CLEMENCEAU 

Q2^er  oj-  Trance  and  the  most  stujyendous  Jigure  on  earth- 
ITS  T^ME 

THE  STRONGEST 

His  one  and  only  work  jvr  the  first  time  in  motion  pcctuves- 

A    EOX  SPECIAL 

Presented  by  IVilUam  Fox  for  release  m^anuarij  • 

Qet  ready  for  it  NOW     PO  X  entertainments 


192 


THE   MOVING   PICTURE  WORLD 


January  10,  1920 


WILLIAM     FOX  presents 

William  Farnum 

m  HEART  STRINGS 

Q^y^  sacrifice    oj'  Brother  ^r  sister- 

By  Eenrij  Albert  PhLLlifS     ,        Directed  by  J-  ^ordon  Edwards 

FOX 


E  R  T  A  1 N  MEN  TS 


January  10,  1920 


THE    MOVING    PICTURE  WORLD 


193 


WILLIAM     FOX.  presents 

^HE  DAREDEVIL 

ike  romance       a  hard  boded  tenderfoot 


(DLrectLon  and  stovy 
by  Tom  Mlx  ■ 


FOX 


ENTERTAINMENTS 


19^ 


January  10,  192C 


WILLIAM     FOX  bresenta 


GEORGE  WALSH 

la  THE  SHARK 

(^_^   sea  story  of  £uck,  Lnre  and  £ove  ^ 

Sy  ^horaas  F-  FalLori-  TfireciecL  bij  Veil  Henderson  ■ 

FOX 


E>JTERT  A  I>7  MENTS 


[anuary  10,  1920 


THE   MOVING   PICTURE  WORLD 


195 


WILLIAM     FOX  presents 


lUadlaine  Uraverse 


in 


WHAT  WOULD  WUDO? 

Story  bij  Demson  Glift 

FOX 


EMTERT  A  INMENTS 


196 


THE    MOVING    PICTURE  WORLD 


January  10,  1920 


The  American  public 
has  declared  in  favor 


January  10,  1920 


THE  MOVING   PICTURE  WORLD 


197 


PERCY 


FERDIE 


^^^^^ 


YOURS  FOR 
FUN 


PERCY 

AND 

FERDIE 


Good  Wholesome  Fun,  Portrayed  by  Two  of  the  Most  Famous  Characters  in  America  Today, 
Have  Brought  About  a  Deserved  Popularity  for 

HALL  ROOM  BOYS  COMEDIES 


STANDARD  FILM  CORP. 
Boley  BIdg.,  Kan«a<  City,  Mo.,  and 

STANDARD  FILM  CORP. 
North   Plau  BIdg.,  St.  Loult,  Mo. 
For  Mluourl  and  Kantaa. 

PREMIER   PICTURE  CORP. 
8-10  S.  Graham  St.,  Charlotte,  N.  C. 
Fer  North  and  South  Carolina,  Ten- 
nessee, Alat?ama,  Florida  and  Georgia. 

MASTERPIECE  FILM 
ATTRACTIONS 
1235  Vine  St.,  Philadelphia,  Pa. 
For  Eastern  Pennsylvania  and 
Southern  New  Jersey. 


BOOK  THROUGH 

STANDARD  FILM  SERVICE 
Sloan  BIdg.,  Clevetand,  0. 
For   Michigan,  Ohio  and  Kentucky. 
MERIT  FILM  CORPORATION 
126  West  46th  St.,  New  York  City 
For  New  York  State  and  Northern 
New  Jersey,  excluding  Trenton. 
GREATER  FEATURES,  Inc. 
2020  Third  Ave.,  Seattle,  Wub. 
For  Washington,  Oregon,  Idaho  and 
Montana. 

EXHIBITORS'   FILM  EXCHANGE 
916  G  St.,  N.W.,  Washington,  D.  C. 
For  Delaware,  Maryland,  DIttrlot  of 
Columbia  and  Virginia. 


FIRST    NATIONAL  EXHIBITORS' 
CIRCUIT  OF  N.  E.,  Inc. 
35  Piedmont  St.,  Boston,  Maes. 
For  Maasachusetts,  Rhode  Island  and 
Connecticut. 

CELEBRATED  PLAYERS 
FILM  CORP. 
207  S.  Wabash  Ave..  Chicago,  III. 
For  llllnoli  and  Indiana. 

CONSOLIDATED   FILM  CORP. 
90  Golden  Gate  Ave., 
San  Francisco,  Cal. 
For  California,  Arizona,  Nevada  and 
Hawaiian  Islands. 


SOUTHWESTERN  FILM  CORP. 
■  91 1'/:  Commerce  St.,  Dalla*.  Tex. 
For  Taxas,  Oklahoma  and  Arkansas. 

QUALITY   FILM  CORPORATION 
414  Ferry  St..  Pittsburgh,  Pa. 
For  West  Virginia  and  Western  Penn- 
sylvania. 


FONTENELLE  FEATURE  FILM 
1504  Harney  St..  Omaha.  Neb. 
For  Iowa  and  Nebraska. 

ARROW  PHOTOPLAYS  CO. 
1735  Welton  St.,  Denver,  Colo. 
Colorado,  Wyoming.  New  Mexico. 
Utah  and  Southern  Idaho. 


Distributed  by 

JACK  &  HARRY  COHN 

1600  BROADWAY,  NEW  YORK  CITY 
Produced  by  National  Film  Corporation 


198 


THE   MOVING   PIC*rURE  WORLD 


January  10,  1920 


MIDKE  RECORDS 


CLEVELAND 
MINNEAPOLIS 
ST  PAU  L 

DULUTH 
ST.  LOUIS 


Senano 
J 

Tnos.J.(ieraihtY 


Anita 


In  The  Louis  5.  Mayer  First  National  Attraction  ^ 

In  ou)  Kentucky' 

DIRECTED     BV    MAF^HALL  ME.ILAM 


Written  by  Mr.  6uy  M?Connell 
Directed  by  Mr. Harry  Pbllard 


Starring 


Ruth  Clif  tdF-d 


AS  "MVSTERY** 


•^•^  Jack  Sherrill 


THE  FIGHTING  JUVENfLE  OF  THE  SCREEN 


THE  FIGHTING  JUVENfLE  OF  THE  SCREEN 
SUPPORTED    BY  AN  UNPARALLELLED  CAST  INCLUDING 
^  EDWARDS  IWfS-  MR.SIDNEY  BRACEY  •  MISS  C0REN6  UZZELL 


fADDRESS 
CORPORATION 


VVHO  IS  MYSTERY,? 


WHO  IS  THE  MOTHER  or 
MYSTERY  ? 


i'r  /  ' 


i.  >  \  \ 


FOREIGN  piSTRtBUTORS 

J.  PRAMK  BROCKUSSjInc. 

7Z9     SEVENTH  AVE.. 

NEW      VORK  CITY 


I   ^l.  "^    .,    I  FOR  FURTHER 

JHHHini  PARTICULARS  ADDRESS 

tme  frohman  ahusement  corporation  Xll^i^'f^.^}^ 

310  TIMES  BUILDING  NEW    YORK    CITY     president  * 


[anuary  10,  1920 


THE   MOVING   PICTURE  WORLD 


199 


ihe  golden  sunshine 
o(  boxo((ke  proxperi^i| 
IS  flooding  bi'^  theatres 
the  counti'ii  over. 

Theij'i^  showing 


GIAT 

BANKf 

new  picture 


WHEN  THE  CLOUDS 
DOUBY" 


i 


UNITED  ARTISTS  CORPORATION 

MARY  PlCKfOWD    •    CHADLIE  CUAPtllN 


DOUGLAS  fAlCbANKS  •  D.V.  GBIPriTU  / 


0 


FrQm  Qbdnor  W.  Portal  fomous 
Novel, 'Pdlyanna",  published  bi^ 
the  Pa(5e  CGmpany 

and  the  four  Act  CQmedy  bi^ 
Catherine  Chi'xholm  Cu/hin^. 

Screen  Adaptation  by  Ranoes  Marion 
PhotGi^raphed  by  Charles  Dosher 

Weaxed  Januarij  16  th. 


UNITED  ADTISTS 
CORPORATION 


MARY  PlCl^FORD  •  CUABLIE  CUAPLIN 
DOUGLAS  FAIRBANKS  •  D.V.  GPIPFITW 


1 


Scliomer  TioSS 
FVoauc&)ii9 

Present 


1 


vens 


With  MURIEL  OSTRICHE  and  a  brilliant  cast  in 

acred  r  lame 

A MAGNIFICENT  human  interest  story  of  love  and  life  as  we  live  it.  A  gripping 
and  intensely  interesting  photo  drama  of  people  that  we  know— every  day,  human 
folks.  -A  drama  so  perfectly  directed  and  so  splendidly  invested  as  to  be  truthfully  termed, 
"one  of  the  best  of  the  1919'1920  seasons." 


Written  and  Directed  by 


Abraham  S.  Schomer 

whose  wonderful  conception  of  human  interest  stories  has  placed  him  high  among  the 
foremost  directors  of  the  screen  and  stage  and  whose  past  successes  include  such  box  office 
winners  as  "Ruling  Passions" — "Today" — "The  Yellow  Passport" — "The  Inner  Man" 
and  others,  a  guarantee  for  the  success  of  "THE  SACRED  FLAME." 

Now  Being  Sold  on  State  Rights  Basis 

Northern  New  Jersey  and  New  York  State  Rights  for  "THE  SACRED 
FLAME"  purchased  by  Sam  Zierler  of  the  Commonwealth  Pictures, 
Inc.,  1600  Broadway,  New  York.    Watch  for  further  announcements. 

Schomer-Koss  Productions,  Inc. 

^■L^'^Zr    126  West  46th  Street,  New  York  City  ,^^^11 


c«  JACK 


DEMPSEY 

tKe  Best  Known  Man  in  the  World 

in  tKe 

MILLION  DOLLAR 
PATHE  SERIAL 

DAREDEVIL  DURANT" 


an  Unprecedented  and  EpocKal  Box  Office  Attraction 


Released  Feb.  15 


PATHE 

Distributors 


206 


THE   MOVING   PICTURE  WORLD 


January  10,  1920 


WaXu^s  Capitd  'soW^ 

tfc  ibrfc  problems^ 
Tliel\btiorfCapiiol^  ^d\)Q 


A  every  C'^ZoeH'^"' 


On£  problm  aWays-  stares'  the  e/Ubitor  in 
tkfdc^—the  westion  (fQood, clean  comedies. 
^1  comedy  wustoe  food itm^tMmQe  ^itfi^ 
yovr  otfiQr  offem^jS' o 

ruN  vhTiour  A  feLos^n ! ! 

jloapoh^m  neceps^aryio  out- 
^  Tdfed  poiww  xJMn  OapitoU 

^  Comedies' are  Mil. 
Capitol  Comedies-  indkeW(iJ(_ 
pro^Mm  s-twiif  ond  Strom 


"Smiling  Bill"  Parsons'  face  is  known  to  every  screen 
fan  in  the  world.  His  genial  smile  drives  away  dull  care 
from  the  minds  of  millions  every  night.  Ask  your  nearest 
Goldwyn  exchange  for  any  of  the  following  "Smiling  Bill" 
Parsons  comedies: 


■■Bllli  Baby'' 

"Bitty's  Predicament" 

"Birds  of  a  Feather" 

"Mnlching  Bill' 

"The  ll'ido'^'s  Mite" 

"Bill's  Knockout" 

"V  p-a-Tree" 

"Billy's  Fortune" 

"Bill  Settles  Doun" 

"Bill's  Opportunity" 

"Bill's  Sueetie" 

"Camping  Out"  ' 

"Fink  Pajamas" 

"The  Jellyfish" 

"You  Knou-  II' hat  I  Mean 

"Proposing  Bill" 

"Poor  Innocent" 


"The  Big  Idea" 

"Have  Another" 

"A  Master  of  Music" 

"The  New  Breakfast  Food" 

"Potum  of  Su-at" 

"The  Midnight  .Harm" 

"Circumstantial  Evidence" 

"If'anled:  A  Baby" 

"The  Sea  H  alf" 

"A  IConderful  Night" 

"Chasing  Rainbeaux" 

"They're  Off" 

"He  Did  and  He  Didn't" 

"Oh,  Bill.  Behave" 

"His  Ou  n  Medicine" 

"A  Much  Needed  Rest" 


'  "uSed  club.  ,co  i'  ""«"'*<"" 
'"een  „ar,  „  „^    '^>-  rounge„ 


J^eleased  by 
Goldwjn 


THE  NATIONAL  FILM  COPP  °-  AMEP/CA 

y  M  ISUBCy  P/S>S  S.         I.  BEBNSTEJH  PROD.  M6/5 . 
leOO  BR'OAOWAY       NEW  yo/^K 


mm 


BmCKTON 
PRODUCTION 


MYHUSB^NDiS  OTHER  WE 

VITH  SYLVIA  BKEAMEP.  AND  I^OBEPJ  GORDON 

The  x>tcL  acLcuqe  "mcLDct)  In  hxisie  arid  Dzprzni  ia 
62isaD2 "  couM  DC  pocodied     clivxxxD2  in  hasfc^  and 
D^p^^ni  In  Eizisure."    H£a^  is  a  punc^ '  :six^    of  a 
vomoR  who  dLvocccd  in  hasfce  becousG  she  "thouqhi  she 
bved  onothizr  nricux,  but  iLme  pcovczd  "thab  hi2r.  first  husband 
sti££  he&J  hor  }r]S20Jck.  A  good  tiife  and  a  qood.  picbuoe  fora 


qood  busm2sst 


in 


ustas  though  she  sfefl 
out  of  the  book^^ 

Jesse  D.Hamptoiv  /?jesej7 

BLANCH 


FIGHTING 


Adapted  from  Bref  Haites  famous  sfory,  Cres 
Bret  Harte  wrote  such  ^ood  stories  th 
they  have  been  translated  into  practic 
every  civilized  lan^ua^e  They  are  httm^n 
appealing  anddiamaticbii^tened  by  matiy 
subtle  touches  of  humor.  Cressv^is 
such  a  story  All  the  subtle  charm|and 
vigorous  and  vivacious  youth  that  Bret 
Harte  put  info  the  stoiy  have  been  trans 
lated  into  the  photoplay  A  fine  sfory, 
extremely  well  acted  and  produced. 
The  fechnidue  is  faultless  Blanche 
Sweet  $ives  an  exciuisite  portrayal. 


Quality  produchon  and  real  box  office  stars,  backed  by  wide 
national  advertising  have  made  Pathe  Serials  a  household  word 

RUTH  ROUND 

IN  HER  NEW  SERIAL  — 


4 


s 


The 
Adventures 

of  X^utlil 

is  backed  by  an  advertising  campaign  so 
wide  in  its  scope  that  it  reaches  the  vast 
majority  of  motion  picture  fans. 
207  of  the  country's  greatest  newspapers, 
located  in  every  section  of  the  country; 
backed  by  the  "Saturday  Evening  Post" 
and  the  leading  fan  magazines;  and  supple- 
mented by  a  billboard  showing  reaching 
between  six  and  seven  million  persons,  are 
creating  the  desire  to  see  "The  Adventures 
of  Ruth." 

Are  You  Prepared  To  Meet 
The  Demand? 

Produced  by  Ruth  Roland  Serials  Inc. 
Scenarios  by  Gilson  Willets. 


Pafhe' 

Distributors 


siiiiiiiiiiiifiiiiiiiiiiiiiiHiiiMiiiiiiiiiiiniiifiHimiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiii 


I  lllllllllll  llllll  nil 


inTHE 


iDiimiiuiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiinin 


POSTAL  TELEGRAPH 

-  COMMERCIAL  CABLES 

PMj^i^illH  TELE 

:gram  li^flH 

The  Postal  Telegraeh  Cable  Ccmpdny(lri.otpofdIed)twnsmiii  and  delivers  this 

Ti'Esage  Subject  to  tr,t  termi  and  co"driion-  pfminj  ;«      :j>    n  t'.^i' 

1^58  AGWS     1155P  32  IIL 

FAYETTEVILLR  NC    NOV  2k  i9I9 

MR  E  E  HELLER 

CARE  PATHE  EXGE    CHARLOTTE  NC 
AT  tICHT  OCLOCK  HOUSE  JAMMED    EVERY  SEAT     STANDING  ROOM  IN 
LOBBY    NOT  TO  BE  HAD  ON  ^IGHT  TO  LIE     I  ADVERTISED  IT  WELL 
IT  IS  A  GRAND  PICTURE  EXPECT  BIGGER  RESULTS  TOMORROW 
mi  C  MCINTYRE 


iiniiiiiummiiiiimiiiiiniininniiiimiiiiimnmimiiii 


CASSINELLI 

RIGHT  10  LIE 


LiM%  or  kUVTCC  SYMSOL 


CLAIS  or  SERVICE 


NCWCOMB  CARLTON.  rnUIDCMT 


oeoRoe  w.  e.  ATKtNs. 


•n*r  th«  check  i  numbtr  nl 
hli  liidiy  m««saj«  Olher- 
wta*  III  chvaclM  li  IndlcnrNl  bftht 
tymbol  kppoaring  titer  the  chech. 


RECEIVED  AT  30  SOUTH  TRYON  STREET.  CHARLOTTE.  N.  C.    ALWAYS  OPEN. 

A530RD    47  NL 

FAYETTEVILLE  NO  25 

E  E  HELLER 

PATHE  EXCHANGE    CHARLOTTE  NC 
SECOND  DAY  SHOWING  OF  THE  RIGHT  10  LIE  FEATURING  DOLORES 
CASSINELLI  BETTER  THAN  THE  FIRST    PULLED  PACKED  HOUSE  FOR  TWO 
DAYS  UNUSUAL  FOB  SMALL  TOWNS    THE  PATRONS  DECLARE  IT  A  MOST 
WONDERFUL  INTEReSTINO  AMD  HIGH  CLASS  PRODUCTION  TEACHING  A 
GREAT  1#0RAL  LESSON    THINK  BEFORE  YOU  STRIKE  CONGRATULATIONS 
WM  C  MCINTIPE. 


Pafhe' 


1 1 1 1 1 1,1 


Distributors 


208 


THE    MOVING    PICTURE  WORLD 


January  10,  1920 


Here's  the  Title! 


From  Robert  W.  Chambers* 

Famous  Story,  "The  Shining  Band" 

Presented  by  B.  A.  Rolfe  Adapted  by  Charles  A.  Lograe 

Directed  by  B.  A.  Rolfe  and  Chester  De  Yonde 
Produced  by  A.  H.  Fischer  Features,  Inc. 


January  10,  1920 


THE   MOVING   PICTURE  WORLD 


209 


A  Startling  New  Feature! 


A  DRAMA  OF 
FEMININE  WILES 


A  "First  National' 


Attraction 


What  a  Picture! 

Take  the  soul  of  a  woman,  implanted  in  a  slum  girl, 
surrounded  by  vicious  elements  and  criminal  charac- 
ters— and  you  have  grim  tragedy. 

Follow  that  soul's  transition  through  the  stages  that 
this  girl  passes  in  her  struggle  from  the  mire  to  the 
heights — and  you  have  a  miracle. 

This  is  the  tremendous  drama  of  life  by  which  Norma 
Talmadge,  through  her  powerful  acting,  probes  the 
depths  of  human  emotions  and  sways  the  public  to 
her  story. 


A  "First  National" 
Special  Attraction 


Cut  No.  7 
from  Presi 
Sheet 


The  Amazing  Story  of  a  Girl's  Transition 


Presented  by  Joseph  M.  Schenck: 


NORMA  TALMADGE 

has  hit  the  high  spot  in  a  career 
of  brilliant  achievements  in  her 
first  picture  for  First  National 

"A  Daughter  of  Two  Worlds ' 

From  the  famous  novel  by  LEROY  SCOTT 

Directed  by  James  Young 
Adapted  by  James  Young  and  Edmund  Goulding 
Photographed  by  David  Abel  Technical  Director,  Willard  Reineck 


Cut  No. 
from  Pr 
Sheet 


From  the  Slums  to  Exclusive  New  York  Society 


212  !HE    MOVING    PICTURE    WORLD  January  10,  1920 


Are  You  Profiting  by 

CONSTANCE  TALMADGE^S 

immense  popularity?  After  her  tremendous  success  in  "A  Temperamental  Wife"  and 
"A  Virtuous  Vamp,"  you  will  need  the  S.  R.  O.  sigrns  for  "Two  Weeks." 

Directed  by  Sydney  Franklin 

PRESENTED  BY  JOSEPH  M.  SCHENCK  Technical  Director,  Willard  Reineck 

Photographed  by  Oliver  Marsh 


A  chorus  girl's  life  is  not  always  all  loliBters  and  midnight  The  show  girls  plan  how  to  get  a  square  deal  when  hunger 

Frnlirs.     This   one   stalls   the   rent   man.  stalks  and  the  purse  is  perfectly  flat. 


Poverty  drives  "Lillums"  to  accept  aid  from  a  stage  door  "How  can  1  walk  with  my  hand  hurt?"  she  asks,  when  caught 

Johnny,  but  he  is  the  kind  that  demands  a  heavy  toll.  stealing  a  ride  in  her  flight  from  the  persistent  wooer. 


"Why,  you  have  scarcely  any  clothes  on.    Your  picture  Is  a 

disgrace,"  says  the  grouchy  bachelor  in  whose  house  she       Nobody  to  love  her  but  the  dog  in  this  home  of  three  women- 
takes  refuge.   fMS   haters,  where  show  girls  are  taboo. 


A  "First  National"  \       J  Attraction 


January  10,  1920 


THE   MOVING   PICTURE  WORLD 


213 


There's  a  Barrel  of  Fun 

"TWO  WEEKS" 

It's  peppy  with  spice — piquant,  bubbling  and  sparkling  with  laughter — but  with  a  strong 
love  interest.   The  worW  will  fall  in  love  with  her  in  this  new  play. 

Adapted  from  Anthony  Wharton's  play,  "At  the  Barn" 


"We  won't  let  him  send  yon  away,"  and  two  of  the  "old 
bears'*  are  softened  by  a  woman's  tears. 


A  kiss  would  heal  it  quicker,  but  the  poor,  bruised  hand  has 
won  the  sympathy  of  the  crusty  old  butler. 


A  **First  National"   \^WPs'ff  Attraction 


THE   MOVING   PICTURE  WORLD 


January  10,  1920 


Leading — 
Always  Leading 


DURING  THE  YEAR 
1919 


PAGES  PAID 

ADVERTISING 
PER  WEEK 


t 


In  1919 — the  papers  published  in  the  inter- 
ests of  the  moving  picture  trade  by  the 
Chahners  Publishing  Co.  carried  an  aver- 
age of  92  8/10  pages  of  paid  advertising 
per  week,  proving  absolute  leadership  in 
moving  picture  trade  publications. 


Moving    Picture  World 
Cine  Mundial 


January  10,  1920 


THE  MOVING  PICTURE  WORLD 


MoviNGncnm 

WORLD 

Founded  by  J.P.Chalmcrs  in  1907 

'youH  Want  To  Read  in  This  Issue-^^^  ^ ^ 

(O.)  Rural  Schools  thrown  ^°^h,3  ^^^^^^^^     ^„  p,ge  218. 
our  editorial.    Mr.  Auginoaug   

Do  You  Like  Dimples?  •  •  •  •  •  '-.    r  Ore.'/besides  having  real  dimples,  has 

So  do  we.   But  ^^^tl^J^^'^^'^^Si^^^  were  more  like  her. 
a  real  capacity  for  showmansmp.   ^^^^ 

THEATKE  V^niifuiPaladi^TheaUe;  C^^^^^^  ^ 

Runs  through  the  beag^f  ul  P^^^  ^  ^^^i„3i,e  story. 

the  meeting  place  of  tasnion.   ^^^^ 


Cold  ON  THE  Stroke  of  Midnight^... ^^^^^^ 


show  with  "Auction  of 


...Page  221 


Sheds"  -^^^^ 


Theatre  Owners  of  America.   This  week  the 
the  fireworks. 

S.e.on  oca.,  tou.   ^  ^^^^ 

Tack  Dempsey— Regular  Guy..  ^  ni:' 11' the' "Toledo*  aflfair,"  but  he  still  thinks 

Sr;r- ".'rl:.ari^°- .ooa  in       Pa*,  sen..  :.s 
dnch  nobody  else  has  this  story.   p^^^ 

No  Wonder  He  Stepped  on  the  Gas!.  . . .  •„.•■,•,      '^^  ' '  ^^^.^^s  making  P^raniount's 


Buyers'  Index?  Of  Course! 

Page  317  


Big  League  Reading  For  12,500  Buyers 


January  10,  1920 


THE    MOVING    PICTURE  WORLD 


?17 


MOVING  PKTURl; 
WOKLD 

rounded  by  J.P.Chalmers  in  1907 

■aUrad  at  tha  General  Pest  Office,  New  York  Citr,  as  Second  Clasa  Hatter. 
Published  Weekly  by  the 

Chalmers  publishing  company 

S16  FIFTH  AVENUE,  AT  43D  STREET,  NEW  YORK  CITY 

(Telephone,  Murray  Hill,  1610,  1611,  1612,  1613) 


J.  P.  Chalmers,  Sr  President 

J.  F.  Chalmers  Vice-President  and  General  Manager 

E.  J.  Chalmers  Secretary  and  Treasurer 

James  L.  Hoff  Assistant  General  Manager 

George  Blaisdell   Editor 

A.  MacArthur,  Jr  Adrertising  Manager 


Th*  office  of  tbe  company  Is  the  address  of  the  officers. 
OHICAOO  OFFICER— Suite  917-919  Schiller  Ballding,  64  West  Randolph 

St.,  Chloaco.  III.   Telephone.  Central  fiOUi). 
PACIFIC  COAST  .OFFICE— «10-6H  Wright  A  Callender  Butldlng.  Los 

Angeles,  Cal.   Telephone,  Broadway  4&19.   Q.  P.  Uarlemaa.  Business 

RepreseatallTe. 


SUBSCRIPTION  RATES 

United  States,  Cuba,  Mexico,  Hawaii,  Porto 

Rico  and  Philippine  Islands  $3.00  per  year 

Canada    3.S0  per  year 

Foreign  Countries  (Postpaid)  $4.00  per  year 

Changes  of  address  should  give  both  old  and  new  addresses  In  full 
aad  be  clearly  written.    Two  weeks'  time  should  be  allowed  for  change. 


ADVERTISING  RATES 

Classified  Advertising — 3  cents  a  word  for  Help  or  Positions 
Wanted,  minimum  50  cents ;  5  cents  a  word  for  all  commer- 
cial ads.,  minimum  $1. 

Display  Advertising  Rates  made  known  on  application. 


NOTB — Address  all  correspondence,  remittances  and  subscriptions  to 
MOVING  PICTURE  WORLD,  516  Fifth  Avenue,  at  Forty-third  Street. 
New  York,  and  not  to  Individuals. 


CINE-MUNDIAL.  tbe  monthly  Spanish  edition  of  the  Moving  Pto- 
tare  World,  Is  published  at  616  Fifth  Avenue  by  the  Chalmers  Publish- 
ing Company.  It  reaches  the  South  American  and  SpanLsb-speakIng 
market.    Yearly  subscription,  $2.    Advertising  rates  on  application. 


Saturday,  January  10,  1920 


Mr.  Auginbaugh  of  Mingo 

WE  print  on  another  page  a  letter  from  B.  A. 
Auginbaugh,  superintendent  of  pubHc  schools 
in  Mingo,  Champaign  County,  Ohio.  Mr. 
Auginbaugh  takes  exception — strenuous  exception,  it 
seems  to  us,  much  more  so  than  the  circumstances  ap- 
parently warrant — to  editorial  comment  in  the  Mov- 
ing Picture  World's  issue  of  December  20,  under  the 
caption  of  "Church  Shows  Hitting  the  Theatres." 

As  our  readers  may  recall  we  deplored  the  action  of 
an  exchange  booking  to  an  exhibitor  at  a  high  rental 
a  subject  that  a  few  days  later  was  to  be  issued  to  a 
church.  The  authorities  of  the  latter  posted  a  bulle- 
tin setting  forth  that  the  production  which  the  theatre 
owner  was  advertising  would  be  shown  in  the  church 
edifice  a  day  or  two  later.  "The  inference  was,  of 
course,  that  the  parishioners  should  wait  until  the 
church  performance  could  be  given,"  said  the  news 
letter  on  which  our  comment  was  based.  "That  a  large 
number  took  this  advice  and  patronized  the  church 
show  was  evident  l)y  the  crowd  attending  the  latter." 

We  said  then  that  such  action  plainly  was  taking  ad- 
vantage of  an  exhibitor  and  that  it  did  not  seem  equit- 
able or  at  all  necessary  that  in  the  making  up  of 


church  programs  there  should  be  included  pictures  the 
showing  of  which  in  any  manner  would  contiict  with 
the  subjects  recently  or  soon  to  be  shown  in  neighbor- 
hood theatres. 

We  reiterate  the  statement. 

Mr.  Auginbaugh  asks  for  a  square  deal  for  churches 
and  schools.  We  hope  they  get  it.  They  seem  to  be 
getting  it  now  beyond  question.  We  simply  were  ask- 
ing- that  the  exhioitors  also  be  given  a  square  deal. 

Our  correspondent  refers  to  our  "first  doing  away" 
with  the  educational  department  and  adds  that  "now 
in  your  open  hostility  to  schools  and  churches  using 
pictures  you  are  becoming  our  enemy  instead  of  our 
former  friend."  His  letter  is  dated  December  26. 
Even  as  it  was  being  penned  the  issue  of  the  World 
for  January  3  containing  an  educational  department 
was  on  the  presses.  The  "open  hostility"  exists  only 
in  the  mind  of  the  schoolmaster. 

Mr.  Auginbaugh's  statement  that  the  World  aims 
to  destroy  "us"  through  the  exchanges  not  only  im- 
pugns the  intelligence  of  World  readers  but  carries  its 
own  refutation.  The  denial  that  the  exchange's 
charges  to  the  churches  are  not  lower  than  to  the  thea- 
tres may  be  true  so  far  as  Mingo  is  concerned,  but 
Mr.  Auginbaugh  hardly  can  be  qualified  to  speak  with 
authority  as  to  the  practice  of  exchanges  all  over  the 
country.  There  is  no  urgent  reason  why  charges  to 
churches  should  not  be  lower  if  only  the  exchanges 
will  exercise  intelligence  and  not  book  competing 
shows. 

In  Mingo  it  seems  prices  of  theatre  admissions  have 
been  raised  through  the  influence  of  Mr.  Auginbaugh 
and  his  coworkers  and  that  the  relations  between  the 
schools  and  local  theatres  are  most  cordial.  This 
makes  for  good  reading,  but  the  situation  in  the  com- 
munities referred  to  by  us  in  the  article  complained  of 
was  very  much  different.  I  he  schools  of  Mingo,  a  500 
population  town,  pay  the  same  rentals  as  does  Urbana, 
of  12,000  inhabitants. 

The  Mingo  superintendent  is  writing  more  in  heat 
than  in  sobriety  of  judgment  when  he  says  our  edi- 
torial was  a  plea  for  the  "converted  livery  stable  cir- 
cus showman."  Actually  it  was  a  plea  that  all  ex- 
hibitors might  be  protected  against  unfair  competition 
so  far  as  exchange  managers  had  it  in  their  power 
equitably  to  protect  them. 

Perhaps  had  Mr.  Auginbaugh  a  few  years  ago  dis- 
covered Sam  Rothapfel  in  a  barroom  of  a  Pennsyl- 
vania mining  town  exhibiting  pictures  to  a  number  of 
local  residents  seated  in  chairs  rented  from  an  under- 
taker he  would  have  proceeded  to  "put  out  of  the 
game"  the  man  who  later  made  famous  the  Regent, 
the  Strand,  the  Rialto,  the  Rivoli  and  now  the  Cali- 
fornia. We  say  perhaps.  Contrary  to  the  position  of 
Mr.  Auginbaugh,  the  Moving  Picture  World  is  not  for 
putting  out  of  the  moving  picture  business  any  man 
connected  with  a  livery  stable  or  a  circus — or  with  any 
other  honorable  calling. 

"Let  the  theatres  keep  up  vvith  us  or  quit,"  says  the 
schoolmaster.  "To  try  to  support  them  by  your  sug- 
gested underhand  method  of  extra  rental  is  infamous 
and  un-American."  Again  Mr.  Auginbaugh's  temper 
comes  to  the  surface.  The  suggestion  of  extra  rental 
to  schools  is  all  Mr.  Auginbaugh's  own.  We  absolutely 
are  opposed  to  that  course  of  pro6<?dure. 

Mr.  Auginbaugh  challenges  the  World  to  print  his 
letter  verbatim.  We  take  pleasure  in  doing  so.  We 
are  under  the  impression,  however,  his  "burning 
words"  will  not  look  as  good  to  him  in  cold  type  as 
they  did  when  he  penned  them. 


218 


THE    MOVING   PICTURE  WORLD 


January  10,  1920 


QUICK  GLANCES  AT 


C.  A.  Meade 

Veteran   field   man   goes   to   C.   B.  Price 
Company  as  special  representative. 


iiifiiiiiiiiiiiiiiitiiiiiliiiiiiiriiiiMiiiiiiirrmitiiiiimiriiuiiiiiiiiiiitiiiiiiiiiiiiiiiittiMiiiMiiiiiiimiriMtimiimiimnipiiiii 

Censorship  Investigators 

Select  Place  of  Meeting 

THE  Waldorf-Astoria  Hotel,  New 
York,  has  been  selected  as  the 
place  for  the  first  meeting  of  the 
recently  appointed  committee  which 
will  investigate  the  need  of  censorship 
in  motion  pictures  in  New  York  State 
and  later  on  will  render  a  report  which 
will  form  the  base  of  any  attempted 
legislation  along  these  lines  between 
now  and  April. 

W.  S.  Capes,  secretary  of  the  State 
Conference  of  Mayors,  has  announced 
the  first  session  of  the  committee  for 
January  15  and  16  at  the  well-known 
New  York  hotel.  Mayor  Palmer  Can- 
field  of  Kingston,  chairman  of  the  com- 
mittee, will  preside.  The  first  session 
will  be  called  to  order  at  2:30  o'clock. 

While  the  details  of  the  coming  sev 
sions   are  now  being  worked   out  by 
Secretary  Capes,  it  is  expected  that  the 
first  afternoon  will  be  given  over  to 


Mr.  Auginbaugh  of  Mingo  Defends 
Where  No  One  Assails  School  Shows 


MINGO  PUBLIC  SCHOOLS. 
B.  A.  Auginbaugh,  Supt. 
Mingo,  Champaign  County,  Ohio. 
Member  of  the  Ohio  Inter-School  Mo- 
tion Picture  Association. 

Editor  of  Moving  Picture  World. 

I NOTE  your  editorial  in  your  issue  of 
December  20  headed  "Church  Shows 
Hitting  the  Theatres."  Permit  me  to 
say  that  this  came  as  a  most  disagree- 
able surprise  to  me.  Apparently  in  your 
first  doing  away  with  your  educational 
department  and  now  in  your  open  hos- 
tility to  schools  and  churches  using  pic- 
tures, you  are  becoming  our  enemy  in- 
stead of  our  former  friend.  I  do  not 
lament  this  condition  on  our  part,  but 
on  your  own  account.  Not  long  since 
you  heralded  our  project  on  your  edi- 
torial page  and  praised  it.  You  took  up 
our  problems  and  assisted  us.  Now 
you  turn  on  us  and  aim  to  destroy 
us  through  the  exchanges.  You  cannot 
do  this  and  the  sooner  you  cease  the 
attempt  the  sooner  it  will  be  to  your 
Interest.  Your  editorial  was  most  ill- 
advised. 

If  you  will  examine  your  own  files 
■  (Projection  Department),  you  will  find 
that  the  school  shows  have  better  men 
in  the  "booth"  than  most  regular  houses. 
I  deny  the  charge  that  they  undercharge. 
In  fact  we  brought  the  price  up  in  our 
own  locality  to  10  and  15  cents  and  later 
to  10  and  20  cents.  We  took  this  mat- 
ter up  with  the  regular  theatres  and 
brought  them  to  see  that  they  were 
undercharging. 

Our  relations  with  our  local  theatres 
are  most  cordial  and  we  mutually  help 
each  other.  In  localities  where  pleasant 
relationships  do  not  exist  it  is  more 
likely  to  be  due  to  the  theatres  than 
the  schools. 

We  now  pay  the  same  rentals  as  the 
theatres — in  fact  more.  Our  town  of 
less  than  500  pays  the  same  prices  as 
Urbana  of  12,000!  We  are  not  asking 
charity  of  anyone,  but  we  do  ask  for  a 


square  deal.  We  are  in  for  putting  the 
"converted-livery-stable"  circus-show- 
man out  of  the  game,  as  what  reputable 
exponent  of  good  pictures  should  not  be 
— you  included!  And  we  are  putting 
them  out  and  no  others.  They  are  the 
only  squealers.  Your  editorial  is  a  plea 
for  them,  more  to  your  own  shame. 

If  school  and  church  shows  can  exist 
in  the  face  of  theatres — there  is  a  rea- 
son. They  deliver  the  goods.  People 
buy  where  they  receive  the  goods,  be  it 
church,  school  or  theatre,  when  the 
goods  are  the  same  material.  Let  the 
theatres  keep  up  with  us  or  quit.  To 
try  to  support  them  by  your  suggested 
underhand  method  of  extra  rental  is 
infamous  and  un-American!  I  challenge 
you  to  print  this  letter  verbatim! 

Very  truly, 
B.  A.  AUGINBAUGH. 

Mingo,  December  26,  1919. 

Kreii  Lo«ea  Appeal. 

Harry  W.  Kress,  exhibitor  of  Piqua, 
Ohio,  lost  his  appeal  to  the  Supreme 
Court,  at  Columbus,  which  refused  to 
hear  the  case  against  him  of  keeping 
open  his  theatre  on  Sunday.  He  was 
convicted  in  the  courts  of  Miami  county 
and  fined  $100  and  costs.  He  was  presi- 
dent of  the  Ohio  Screen  League,  which 
has  for  its  purpose  the  repealing  of 
present  laws  against  Sunday  shows,  or 
testing  them  in  an  effort  to  get  them 
clearly  defined  as  regards  moving  pic- 
tures. 

Fred  Desberg,  of  Cleveland,  attorney 
for  the  league,  says  the  fight  will  go  on 
despite  this  ruling. 

Richard  Travers  Returns  to  Screen. 

Captain  Richard  C.  Travers,  former 
Essanay  leading  man,  has  returned  from 
service  in  France  and  will  resume  his 
motion  picture  work  at  once.  William 
Fox  has  signed  Mr.  Travers  for  the 
leading  role  in  Pearl  White's  next  pic- 
■  ture. 


visiting  one  of  the  large  producing  com- 
panies in  order  that  the  committee  may 
see  a  film  in  its  making.  On  the  follow- 
ing morning  the  committee  will  watch 
the  National  Board  of  Review  in  the 
actual  process  of  reviewing  some  pic- 
ture. 

J  

Philadelphia  Managers 

Plan  to  Stabilize  Work 

FIILADELPHIA  exchange  managers 
at  a  representative  gathering  have 
taken  steps  to  stabilize  the  film 
business  in  the  city  for  the  New  Year. 
An  association  was  organized  at  a 
meeting  held  in  the  offices  of  the  Metro 
Film  Exchange,  to  work  through  the 
Philadelphia  chamber  of  commerce  for 
the  standardization  of  the  affairs  of  the 
industry  in  the  territory. 

It  is  understood  that  the  first  step 
will  be  for  the  modification  of  the  Penn- 
sylvania censor  laws  in  conjunction  with 
the  action  of  the  national  committee 
on  censorship.  The  association  will  co- 
operate with  the  national  body  at  all 
times  in  this  matter.  Although  plant 
for  this  organization  had  been  long 
under  way,  nothing  definite  was  accom- 
plished until  the  last  meeting,  which 
was  attended  by  the  managers  of  eleven 
of  the  largest  exchanges  in  this  city. 
They  were  Harry  M.  White,  Goldwyn; 
Robert  Lynch,  Metro;  Wiliam  U.  Bet- 
thel,  Select;  George  Dembow,  Fox; 
John  Clark,  Paramount;  William  J. 
Heenan,  First  National;  William  Priest, 
Republic;  V.  R.  Carrick,  Inter  State;  L. 
Bache,  Electric;  Herbert  Given,  United 
Pictures,  and  Jay  Emanuel,  Realart. 


Seek  to  Repeal  Measure 

Permitting  Local  Option 

WDRD  has  reached  Albany  that  a 
movement  is  on  foot  which  has 
already  gained  •  considerable 
headway  over  New  York  State  and 
which  will  seek  to  bring  about  a  repeal 
of  the  law  passed  at  the  last  legislature 
enabling  cities  to  decide  through  their 
own  governing  boards  whether  or  not 
Sunday  motion  picture  shows  would  be 
permitted. 

Just  what  organizations  or  what  indi- 
viduals are  inspiring  the  present  move- 
ment is  not  definitely  known,  but  it  is 
thought  that  they  are  the  same  who 
fought  the  bill  tooth  and  nail  last  win- 
ter, and  who  declared  at  that  time  that 
they  would  continue  the  fight  despite 
the  fact  that  the  legislature  passed  the 
bill  and  it  met  with  the  governor's  ap- 
proval. 

It  is  said  that  the  present  movement 
has  already  reached  Syracuse,  Roches- 
ter, Buffalo  and  other  cities,  and  that 
the  work  which  is  being  attempted  will 
not  only  undo  that  of  last  winter  on 
the  part  of  exhibitors  and  the  tens  of 
thousands  of  others  favorable  to  Sun- 
day shows,  but  that  the  present  agi- 
tators will  seek  to  close  motion  picture 
houses  that  have  been  open  in  a  num- 
ber of  cities  for  several  years  past. 


There  is  a  saving  of  $4.80  to  those  who 
pay  the  annual  subscription  rate  of  $3  lo 
Moving  Picture   World.     The  newsstand 
price  is  15  cents. 


January  10,  1920 


THE    MOVING    PICTURE  WORLD 


219 


AN  ACTIVE  FIELD 


laDtnuiuiuiiitiiiiiiiiii 


imiiinRiuuiiiiiinitiuiiiniii  II 


Winnipeg  Clergy  Protests 
Restrictions  on  Its  Shows 

A PROPOSAL  by  the  City  of  Winni- 
peg, Manitoba,  to  place  restric- 
tions upon  the  staging  of  moving 
picture  performances  in  buildings  other 
than  moving  picture  theatres  has 
brought  protests  from  the  local  clergy. 
It  was  found  that  picture  shows  were 
being  conducted  with  frequency  at 
churches  and  in  club  rooms,  no  less  than 
four  film  exhibitions  being  given  in  one 
church  building  during  a  recent  week. 

The  fire,  water  and  light  committee 
of  the  city  council  drew  up  a  by-law 
which  requires  that  a  licensed  operator 
must  be  in  charge  of  projection  ma- 
chines when  the  audience  consists  of 
fifty  or  more  persons.  Film  entertain- 
ments on  the  third  or  higher  floor  of 
a  building  were  also  prohibited  and  the 
by-law  also  stipulates  that  not  more 
than  two  shows  a  month  can  be  given 
in  any  but  a  regular  moving  picture  the- 
atre. The  provision  is  made  that  all 
seats  or  chairs  must  be  fixed  firmly  to 
the  floor  in  all  buildings  where  film 
shows  are  given.  The  by-law  perscribed 
that  a  tent  in  which  moving  pictures 
are  screened  cannot  be  classed  as  a 
moving  picture  theatre  and  that  all  regu- 
lations of  the  by-law  would  apply  to 
shows  in  tents  as  well  as  permanent 
buildings. 

Copies  of  the  by-laws  were  sent  to 
members  of  the  Ministerial  Association 
and  to  the  Anglican  Synod  for  perusal 
and  the  result  has  been  that  objection 
has  been  taken  to  the  new  requirements. 
The  clause  providing  for  the  attachment 
of  chairs  or  benches  to  the  floor  of  an 
auditorium  has  aroused  the  loudest  pro- 
test because,  it  is  argued,  such  a  pro- 
cedure would  place  a  limitation  on  the 
uses  to  which  a  parish  hall  or  Siuui 
School  room  could  be  put. 


Federal  Authorities  May 
Prosecute  Abusive  Writers 

EXCHANGE  managers  of  Washing- 
ton, D.  C,  are  planning  a  campaign 
to  clean  up  the  territory  in  at  least 
one  respect.  For  some  time  past  it  has 
been  the  practice  of  a  number  of  ex- 
hibitors in  the  locality  to  write  insult- 
ing and  often  libellous  letters  to  the 
managers,  threatening  them  with  all 
sorts  of  dire  results  if  they  did  not  do 
things  these  exhibitors  wanted. 

These  letters  are  to  be  withdrawn 
from  the  files  of  the  exchanges  and 
those  that  are  really  bad  will  probably 
be  turned  over  to  the  post-office  depart- 
ment for  investigation.  A  committee 
has  been  appointed  for  that  purpose, 
it  is  said,  and  the  managers  are  going 
to  do  all  that  they  can  to  make  their 
correspondence  clean,  courteous  and 
businesslike. 

Some  of  the  missives  that  are  received 
at  the  exchanges,  it  is  learned,  are  of 
a  highly  inflammatory  type  and  quite 
likely  to  get  their  writers  in  trouble 
with  the  federal  authorities.  Many  of 
these  come  from  Virginia  and  West 
Virginia.  Authorities  state  that  regard- 
less of  the  provocation,  the  exhibitors 
in  question  have  no  right  to  send  such 
letters  through  the  mails  and  their  sub- 


mission to  the  post  office  people  would 
make  it  rather  warm  for  them. 

A  number  of  the  managers  have  been 
assured  of  the  assistance  and  co-opera- 
tion of  many  reputable  exhibitors  in 
stamping  out  this  trade  abuse.  The 
grievance  committee  in  this  territory, 
made  up  of  exhibitors  and  exchangemen, 
has  deplored  the  existence  of  the  pres- 
ent condition.  The  action  contemplated 
seems  the  only  one  that  will  effectively 
stop  the  practice. 


Baltimore  Kiddies  Guests 
of  Four  Theatre  Managers 

FREE  moving  picture  entertainments 
were  held  in  four  theatres  in  Balti- 
more during  the  holidays  for  the 
poor  children.  The  managers  of  the  vari- 
ous theatres  arranged  the  shows  and  do- 
nated the  playhouses  for  the  occasion. 
The  show  for  orphans,  held  at  Loew's 
Hippodrome  under  the  auspices  of  the 
Knights  of  Columbus,  was  attended  by 
1,300  orphans  on  Sunday,  December  21. 
Gifts  were  provided  and  each  child  re- 
ceived a  present  when  he  left  the 
theatre.  George  McDermitt  arranged 
the  program. 

Under  the  auspices  of  the  Christmas 
Club,  a  performance  which  did  not  in- 
clude moving  pictures  was  given  at 
Ford's  Opera  House,  on  Christmas  Day, 
at  which  1,400  poor  children  were  pres- 
ent. Charles  E.  Ford,  manager  of  the 
theatre,  arranged  a  program  for  the 
entertainment  and  Grant  Mitchell,  star 
of  "A  Prince  There  Was,"  then  playing 
at  that  house,  was  Santa  Claus. 

A  special  program  of  moving  pictiires 
was  furnished  L.  A.  DeHofT,  manager 
of  the  Garden  Theatre,  for  the  enter- 
tainment which  was  given  to  2,000  poor 
children  at  that  playhouse  under  the 
auspices  of  the  Advertising  Club  of 
Baltimore,  on  Saturday  morning,  De- 
cember 27.  Gifts  were  provided  and  the 
children  had  a  rollicking  time. 

At  the  Maryland  Theatre,  Manager  J. 
L.  Schanberger  arranged  a  Christmas 
entertainment  for  all  the  crippled  chil- 
dren in  Baltimore  for  Sunday  afternoon, 
December  28. 


Calif  ornians  Organize 

Advisory  Censor  Board 

REALIZING  that  subtle  influences 
are  at  work  to  interfere  with  the 
development  of  the  moving  picture 
industry  along  proper  lines,  and  acting 
upon  a  suggestion  received  from  the 
National  Association  of  the  Motion  Pic- 
ture Industry,  a  meeting  of  interested 
parties  was  held  recently  at  San  Fran- 
cisco at  the  call  of  H.  L.  Kappen,  presi- 
dent of  the  San  Francisco  Film  Board  of 
Trade,  and  an  advisory  board  of  censor- 
ship was  organized.  This  organization 
will  pass  upon  any  film  productions  of 
a  doubtful  character,  but  its  real  object 
will  be  to  stand  guard  and  resist  any 
attempts  to  extend  the  scope  of  official 
censorship. 

The  organization  consists  of  three 
units,  one  representing  the  general  pub- 
lic, one  the  exhibitors  and  the  third  one 
the  film  exchanges.  The  public  will  be 
represented  by  the  Rev.  Fruehling,  of 
Vacaville;  Curran  D.  Swint,  of  the  San 
Francisco  Call,  and  Mrs.  James  Rolph, 


The  Iron  Face 

Of  Harry  Carey,  star  of  Universal's 
"Marked  Men." 


arninmiiiiiiiiiiiiiiii 


Jr.,  wife  of  the  mayor  of  San  Francisco. 
The  interests  of  exhibitors  will  be 
cared  for  by  Eugene  H.  Roth,  of  the 
California,  Imperial  and  Portola  The- 
atres; James  Beatty,  of  the  Liberty  the- 
atres, San  Jose  and  Fresno,  and  L.  E. 
Lund,  of  the  Broadway  Theatre,  Oak- 
land. The  film  excahnges  will  be  repre- 
sented by  H.  L.  Knappen,  manager  of 
Select;  R.  B.  Quive,  manager  of  Realart, 
and  A.  M.  Bowles,  the  American  repre- 
sentative. 


Co-operation  Is  Needed 

Is  Rembusch's  Message 

IN  the  following  telegram  to  Moving 
Picture  World,  received  shortly  be- 
fore press  time,  Frank  J.  Rembusch, 
national  secretary  of  the  Motion  Picture 
Exhibitors  of  America,  wishes  all  a 
happy  New  Year  and  makes  recommen- 
dations that  would  insure  a  prosperous 
year  for  all : 

"National  screen  advertising  plans  are 
excellent.  The  actual  merits  or  demer- 
its of  either  plan  in  controversy  are 
only-  known  to  me  from  the  trade  jour- 
nal advertisements.  Any  exhibitor  or- 
ganization activities  look  good  even 
though  they  seem  at  cross  purposes. 
We  hold  a  meeting  in  New  York  next 
week  which  I  hope  will  bring  harmony. 
Exhibitors  have  before  them  the  great- 
est opportunity  for  a  successful  busi- 
ness this  year. 

"We  need  co-operation  between  com- 
petitive exhibitors,  better  pictures  and 
intelligent  efforts  with  broader  co-ordi- 
nation between  all  branches  of  the  in- 
dustry.  A  happy  New  Year  to  all. 

"Motion   Picture  Exhibitors  of 
America. 

"Frank  Rembusch,  National  Sec." 


Mary  Pickford'*  Grandmother  Die*. 

The  death  occurred  at  Toronto  on 
December  19  of  Mrs.  Sarah  Smith, 
grandmother  of  Mary  Pickford,  Jack 
Pickford,  Lottie  Pickford  and  others. 
Mrs.  Smith's  deceased  son,  John  Smith, 
was  the  father  of  the  screen  stars.  Ac- 
cording to  the  published  obituaries, 
there  are  twenty-four  grandchildren  in 
addition  to  Mary  Pickford. 


220 


THE    MOVING    PICTURE  WORLD 


January  10,  1920 


Cradle  Rocking  for  an  Infant  Industry 

Glancing  Through  Moving  Picture  World  Ten  Years  Ago 


THE  issue  of  Moving  Picture  World 
for  January  8,  1910,  was  thin  in 
size  and  scarce  of  news.  Just  at 
that  time  Billy  Ganes  was  the  Roxey- 
Riesenfeld  of  Broadway.  He  had  been 
graduated  from  the  Manhattan  Theatre 
into  a  specially-built  house  at  Thirtieth 
street  and  was  making  residenters  sit 
up  and  take  notice  with  "pictures  on 
Broadway." 

But  he  polluted  his  bills  with  cheap 
vaudeville  and  got  the  editor  of  Mov- 
ing Picture  World  after  him  to  this 
effect:  "We  looked  upon  Mr.  Ganes  as 
the  man  to  seize  the  opportunity  that 
lay  ready  for  him— that  opportunity 
being  to  give  Broadway  a  picture  palace, 
and  a  picture  palace  only. 

"Broadway  has  not  yet  got  its  picture 
palace.  It  has  its  theatres  galore,  it  has 
its  vaudeville  houses,  but  its  picture  palace 
has  yet  to  be  erected — erected  on  a  sumptu- 
ous scale  with  the  picture  beautifully  shown, 
with  liovvers,  music  and  all  the  rest  of 
the  concomitants  which  make  the  sumptu- 
ary surroundings  of  the  moving  picture 
as  luxurious  and  as  beautiful  as  those 
which  surround  the  opera  or  the  hi^h- 
class  play. 

Reading  the  Tea  Leaves. 
""In  other  words  what  we  want  to  see 
■on  Broadway  is  the  moving  picture 
treated  with  the  dignity  which  Mr.  Hani- 
merstein  treats  opera  or  Charles  Froh- 
tnan  treats  a  play." 

On  Saturday,  April  11,  1914,  the  editor 
got  his  wish.  The  Strand  opened  with 
■"The  Spoilers,"  with  "flowers,  music  and 
all  the  rest  of  the  concomitants" — including 
Roxey  Rothapfel.  The  editor  of  Moving 
Picture  World  was  only  four  years  and 
four  months  ahead  of  the  times  with  his 
appeal  for  picture  palaces.  Depend  upon 
the  World  to  be  just  about  that  far  ahead 
of  the  times  in  all  things  that  make  for 
improvement  in  the  industry. 

Back  in  January,  1910,  cheap  vaude- 
ville was  held  as  a  menace  to  pictures 
and  in  proof  of  which  the  passing  of 
the  Unique,  Philadelphia,  was  noted. 

"Those  five  cent  palaces  on  Market 
Street,"  said  a  World  editorial,  "which 
started  out  a  year  or  more  ago  to  give 
a  combination  program  have  found  that 
people  who  want  vaudeville  will  go  to 
a  regular  vaudeville  house  and  those 
who  want  to  see  pictures  will  rather 
patronize  a  house  that  is  devoted  to 
the  exclusive  exhibition  of  the  best 
pictures. 

Jitney  Prices  and  Patronage  Prizes. 

"The  managers  of  the  combination 
house  have  done  everything  they  could 
to  stem  the  tide.  The  Palace  offers 
elegant  souvenirs  to  ladies.  The  Vic- 
toria decorates  its  entrance  with  a  de- 
partment store  showcase  in  which  is 
displayed  a  dummy  showing  the  petti- 
coats to  be  given  away  as  souvenirs. 
The  Unique  decided  that  the  limit  had 
been  reached  and  instead  of  giving 
away  souvenirs  closed  a  place  that  had 
been  erected  a  year  ago  at  great 
expense." 

Pictures  in  those  days  suffered  so  much 
from  "rain"  that  waterproof  film  had  been 
placed  upon  the  market  as  the  latest  devel- 
opment of  the  business. 

'■The  Vitagraph  Company  is  now  issu- 


ing its  own  lithograph  posters,"  said 
one  paragraph  commending  enterprise. 

"Every  Vitagraph  employee  received  a 
fat  turkey  for  Christinas,  and  a  group 
photograph  was  taken  showing  the  event." 
Turkey,  on  the  hoof,  didn't  stand  Vitagraph 
60  to  65  cents  the  lb.  in  1910! 

"The  Edison  Manufacuring  Company  is 
beginning  to  receive  flattering  comments 
on  the  improvement  in  the  photographic  ■ 
quality  of  their  films  of  late,"  was  a  public 
ist's  paragraph  which  for  modesty  is  com- 
mended in  comparison  to  present-day  boost- 
ing. 

Selig  Lays  Aside  Publicity  Quill. 

Harry  Gordon,  for  many  years  head  of 
the  firm  of  Gordon  &  Bennett,  producers  of 
"The  Holy  City,"  "The  Royal  Slave,"  and 
other  Chicago  melodramas,  succeeded 
Thomas  Quill  as  "press  representative  and 
advertising  agent"  for  the  Selig  Polyscojje, 
Inc.  Nowadays  they  are  "Directors  of 
Publicity  and  Advertising." 

Just  imagine  referring  to  Arthur  Jarnes 
as  William  Fox's  "advertising  agent"!  Or 
to  Ralph  Block  as  Goldwyn's  "press  repre- 
sentative." The  game  is  getting  better — 
yes,  indeed! 

The  following  "well  known  producers" 
were  under  contract  with  Selig:  Francis 
Boggs,  later  killed  by  a  Japanese  in 
Los  Angeles;  Otis  Turner,  Lerin  J. 
Howard,  Frank  Beal  and  Frank  Baum. 
Remember  'em' 

Selig  Threatens  a  Revolution. 

Not  at  all  as  a  "Red"  did  William  N. 
Selig  threaten.  Nevertheless,  he  was  just 
back  from  a  trip  to  Europe,  elated  over 
the  popularity  of  his  films  in  Continental 
cities  and  "will  soon  announce  some  film 
subjects  that  will  revolutionize  the  film 
industry  in  this  country." 

Elbert  Hubbard  declared  himself  a 
"moving  picture  fiend."  "For  nervous 
prostration  or  nervous  prosperity  try 
the  moving  picture,"  advised  the  oracle. 
"Between  nicotine  and  the  nickleodeon 
I  prefer  the  latter,"  said  he. 

At  the  invitation  of  T.  D.  Cocharne,  gen- 
eral manager  of  the  Independent  Moving 
Picture  Company,  employees  of  that  con- 
cern assembled  at  Cafe  Boulevard  for  a 
spread  and  jolly  time  on  Christmas  Eve. 
L.  J.  Rubinstein  was  toastmaster.  Bill 
Raiious,  "Silent"  Harry  Solter  and  "Doc" 
Willart  contributed  their  talents  to  the 
entertainment.  The  health  of  their  absent 
host,  Carl  Laemmle,  was  toasted.  Proving 
that  it  zvas  a  wet  banquet,  his  employes 
presented  General  Manager  Cochrane  with 
a  silver-hardlrd  umbrella. 

Rex  Beach  Gets  Into  the  Movies. 

"Pardncrs"  was  the  Edison  release  for 
January  4.  Referred  to  as  "Rex  Beach's 
extraordinary  story  of  life  and  scenes  in 
the  Alaskan  Ro!d  fields."  Edison  furnished 
ttvelve  printed  lines  on  the  subject. 

"More  Refined  Audiences  Demand  a 
Stricter  Censorship"  was  headline  that 
told  a  story.  "I  think  very  few  exhibi- 
tors are  clamoring  for  murders  and 
shocking  tragedies,"  said  W.  C,  "as 
patronage  has  increased  since  such  pic- 
tures were  reduced  in  numbers." 

Through  the  efforts  of  Herbert  F. 
Streeter,  manager  of  the  Bijou,  Green- 
field, Mass.,  two  great  tragedies  of  Deer- 
field  will  be  reproduced  under  contract 
by  the  Edison  Company.   The  attack  on 


the  town  by  French  and  Indians  in  1703 
and  the  massacre  at  Bloody  Brook  in 
1675  were  to  be  re-enacted  on  the  exact 
local  of  the  original  events.  Here's  a 
thought  for  present-day  managers  who  run 
houses  in  localities  that  have  a  history. 
Just  a  tip  to  Watt  Rothacker  et  al. 

Pictures  Taken  from  Aeroplane. 

"Moving  pictures  were  taken  in  an 
aeroplane  near  Paris  last  week,"  said 
one  of  the  few  items  of  news  ten  years 
ago.  "Latham,  the  well  known  aviator, 
made  a  seven-minute  flight,  carrying  a 
cinematograph  and  an  operator,  who 
worked  the  camera  throughout  the  trip, 
which  was  made  at  the  height  of  eighty 
feet  with  the  lens  pointed  earthward." 

Contrast  this  zcith  the  recent  display  in 
Paihe  Xrws  of  the  "Leap  for  Life"  via 
parachute. 

Among  the  picture  theatres  projected 
we  find  this  item:  Academy  of  Music, 
New  York  City,  on  Fourteenth  street, 
to  be  opened  in  two  or  three  weeks  by 
the  Shuberts  as  M.  P.  theatre,  renting 
for  $125,000  per  annum. 

Films  from  N.  L  M.  P.  A. 

Meaning  National  Independent  Mov- 
ing Picture  Alliance,  per  Secretary  Bill 
Swanson.  Release  days  alloted  (all  one 
reel  save  I.  P.  &  P.  Co.,  4) : 

Monday:  Imp,  International  project- 
ing and  Producing  Company. 

Tuesday:    Powers,  Bison. 

Wednesday:  Columbia,  New  York 
Motion  Picture  Company,  Ambrosio, 
Actophone. 

Thursday:  Centaur,  Exclusive,  Great 
Northern. 

Friday:  Bison,  Pantograph. 

Saturday:   Great  Northern,  Phoenix. 

Sunday:  N.  Y.  M.  P.  Company,  Italia. 

Gone  are  the  "Independents^'  of  yester- 
year!   Everybody's  independent  now. 

Line  Up  of  "Licensed"  Films. 

Very  many  of  the  licensed  manufac- 
turers live  only  in  the  records  of  this 
later  era — but  Pathe  and  Vitagraph  are 
still  on  the  job  and  going  strong.  Here 
is  the  weekly  lay-out  ten  years  ago: 

Monday:  Biograph,  dramatic;  Lubin, 
comedy;  Selig,  dramatic;  Pathe,  comedy 
and  dramatic. 

Tuesday:  Edison,  dramatic;  Gaumont, 
dramatic  and  comedy;  Vitagraph,  dra- 
matic. 

Wednesday:  Urban,  dramatic  and 
scenic;  Essanay,  dramatic  and  comedy; 
Pathe,  dramatic  and  comedy. 

Thursday:  Biograph,  dramatic;  Lubin, 
dramatic;  Selig,  dramatic  and  comedy. 

Friday:  Edison,  two  dramatics; 
Kalem,  dramatic;  Pathe,  dramatic  and 
comedy. 

Saturday:  Essanay,  dramatic;  Gau- 
mont, dramatic;  Vitagraph,  dramatic; 
Pathe,  dramatic  and  comedy. 

And  there  were  others,  many  others,  mak- 
ing and  distributing  pictures  and  not  asso- 
ciated zvith  either  "system." 

If  you  can  wait  that  long,  in  your 
perusal  of  this  chronological  serial,  we 
shall  escort  you,  next  week,  through 
the  issue  of  Moving  Picture  World  dated 
January  15,  1910. 

W.  K.  H. 


January  10,  1920 


THE-  MOVING   PICTURE  WORLD 


221 


Cohen,  Berman  and  O'Reilly  Reply 

to  Statement  of  President  Black 


Motion  Picture  Exhibitors  League 
State  of  New  York, 
708  Times  Building.  New  York. 
Editor  Moving  Picture  World: 

In  your  issue  dated  January  3  (pages 
44  and  45)  you  published  what  purported 
to  be  a  statement  signed  by  Alfred  S. 
Black,  president  of  the  Motion  Picture 
Exhibitors  of  America,  Inc.  In  the 
course  of  this  statement  the  writer 
makes  a  number  of  assertions  which  we 
denounce  as  absolutely  false.  He  pur- 
ports to  describe  conversations  alleged 
io  have  been  held  between  him  and 
ourselves  a  short  time  before  the  re- 
cent hearing  on  taxation  held  before  the 
House  Committee  on  Ways  and  Means 
at  Washington,  D.  C.  In  these  asser- 
tions the  writer  either  claims  or  insinu- 
ates that  we  were  anxious  to  use  our 
•offices  for  personal  gain  to  the  detri- 
■ment  of  the  motion  picture  exhibitors 
who  had  placed  confidence  in  us.  We 
will  give  the  writer  an  opportunity  to 
^rove  his  allegations. 

In  the  meantime  we  request  you  to 
•publish  our  emphatic  denial  of  all  the 
claims  and  insinuations  contained  in 
■the  article  in  your  advertising  columns 
and  we  request  you  to  publish  the 
facts  in  the  case,  which  were  as  fol- 
lows : 

Black  Sought   Unity   for  Tax  Hearing. 

First,  Mr.  Black  called  upon  us  and 
presented  to  us  the  necessity  of  making 
a  united  front  at  Washington.  He  said 
that  he  had  heard  that  the  State  of  New 
York  and  other  states  in  sympathy  with 
-the  State  of  New  York  were  about  to 
have  introduced  separate  legislation  for 
the  repeal  of  these  taxes.  He  said  that 
he  would  deplore  any  such  separate  ac- 
tion, as  it  might  tend  to  create  a  bad 
impression  in  the  national  legislature. 
We  were  disinclined  to  accede  to  his 
request  because  we  believed  the  tax 
situation  had  been  poorly  handled  by 
his  predecessor. 

He  thereupon  gave  us  most  explicit  as- 
surances to  the  effect  that  the  chair- 
man of  the  Ways  and  Means  Committee 
had  given  him  to  understand  that  the 
committee  looked  favorably  upon  at 
least  the  modification  of  the  tax.  We 


pointed  out  to  Mr.  Black  that  the  ex- 
hibitors of  the  country  had  no  confi- 
dence in  the  man  he  had  appointed  as 
chairman  to  his  tax  committee  and  we 
urged  him  to  take  the  leadership  him- 
self. We  also  urged  upon  Mr.  Black 
the  need  of  having  as  chairman  an 
exhibitor  without  any  side  interests. 

Black  Refused  to  Sacrifice  Blumenthal. 

We  told  him  we  thought  it  unwise  to 
antagonize  the  trade  press  by  singling 
out  the  Exhibitors  Trade  Review  as 
the  champion  of  tax  reform.  Mr.  Black 
also  begged  us  not  to  press  this  point 
because  it  would  cause  a  lot  of  personal 
embarrassment  to  remove  Mr.  Blumen- 
thal at  that  time.  He  also  pointed  out 
that  his  tenure  of  office  would  not  go 
beyond  a  few  weeks  because  of  hearing 
on  the  tax  situation  would  be  held  at  an 
early  date  thereafter. 

Placing  faith  in  his  earnest  and  re- 
peated assurances  and  convinced  that 
even  the  appearance  of  a  dissension  in 
the  ranks  of  the  exhibitors  might  work 
to  the  injury  of  the  cause  which  was 
close  to  all  our  hearts  we  yielded  to  Mr. 
Black's  desires.  He  thereupon  assumed 
complete  responsibility  for  the  conse- 
quences of  the  hearing,  and  what  these 
consequences  were  is  a  matter  of  public 
record. 

Declares  Tax  Hearing  a  Failure. 

One  member  of  the  Ways  and  Means 
Committee  of  the  House,  at  first  friend- 
ly disposed  toward  some  modification  of 
the  tax,  after  the  hearing  expres.^ed  him- 
self very  freely  as  to  the  wretched  show- 
ing made  on  behalf  of  the  motion  pic- 
ture men.  He  said  in  all  his  experience 
as  a  member  of  the  committee  he  did 
not  recollect  a  case  which  was  pre- 
sented more  wretchedly  and  with  less 
skill  and  ability  than  that  of  the  mo- 
tion picture  exhibitors. 

So  much  for  the  tax  hearing.  As  to 
the  advertising  question  which  Mr. 
Black  said  he  discussed  with  us  and  in 
which  according  to  his  statements  we 
were  out  for  our  personal  gain  as  the 
sole  object  of  all  our  thoughts,  the  tacts 
were  as  follows  : 

Mr.  Black  told  us  that  he  had  made 


arrangements  to  have  three  sets  of  slides 
made  with  suitable  quotations  relating 
to  the  need  of  repealing  the  proposed 
taxation.  These  slides,  he  said,  he  pro- 
posed to  have  displayed  on  the  screens 
throughout  the  coimtry.  On  each  of 
these  slides  was  to  appear  the  name  of 
some  national  advertiser  who  in  return 
for  the  advertising  value  would  pay  a 
substantial  sum  of  money  in  order  to 
defray  the  expenses  of  an  anti-tax  cam- 
paign. We  told  Mr.  Black  that  we  did 
not  believe  that  such  a  plan  would  help 
the  situation  any  in  the  State  of  New 
York  because  the  political  situation  was 
satisfactory  to  us  at  the  time. 

"A  Book  Lovers'  Contest." 

We  took  occasion  after  having  de- 
clined his  slide  offer  to  call  his  atten- 
tion to  the  copy  of  a  contract  which  had 
been  sent  by  him  to  a  western  exhibitor. 
The  western  exhibitor  had  sent  it  back 
to  us  with  a  request  for  information. 
The  copy  referred  to  was  a  copy  of  the 
contract  in  which  Mr.  Black  described 
as  a  "'book  lovers'  contest." 

We  had  examined  the  contract  and 
had  run  across  the  name  of  H.  A.  Mintz, 
Esq.,  of  Boston.  Mr.  Mintz  interested 
us  because  under  the  terms  of  the  con- 
tract he  seemed  to  be  one  of  the  chief 
beneficiaries.  Mr.  Black  told  us  that 
H.  A.  Mintz,  Esq.,  of  Boston,  was  his 
personal  attorney.  We  asked  him 
whether  his  advertising  committee  had 
been  consulted  by  him  on  this  contract 
proposition  and  he  replied  that  he  had 
attended  to  the  matter  for  them. 

No  Other  Discussion*. 

No  other  matters  of  any  kind  were 
discussed  between  us  and  Mr.  Black 
either  at  this  conference  or  before  the 
conference  or  after  the  conferenc,  any- 
where or  at  any  time.  We  cannot  make 
it  strong  enough  that  we  are  not  in- 
terested in  any  way  in  any  producing  or 
distributing  companies. 

Here  are  the  plain,  simple  facts,  con- 
trasted with  the  distortions  of  Alfred 
S.  Black. 

SYDNEY  S.  COHEN. 
SAMUEL  L  BERMAN. 
CHARLES  L.  O'REILLY. 


Fox  Present*  Whirlwind  New  Year  Drama*  in  "What  Would  You  Do?"  and  "Flame*  of  the  Fle*h." 

Madlalne  Traverse  Is  seen  answering  the  question,  left  and  center,  while  Gladys  Brockwell  Is  seen  In  the  "Flames"  at  the  rlgrht. 


222 

Realart  Pictures  Compete 
in  Same  Week  on  Broadway 

a  return  enga^-nt  to  Broadway. 

I  "Soldiers  of  .Fo'^|""/'„„eated  past 
1  Dwan  Prod"':t>on  has  repeaU^^P^^^ 

^\tTheatrrac?rd&'to  the  report 

""'l^Zl  f doubly  important  week  for 
thV  Producing  cojnpan3J,^for  at 

.^nne^f  GrTe\^^||' RTafa^t^  b^n- 

York  deb"V  Th^"tr?  and"  oved  to  be 

at  the  Riyoh  J'^.";"-ftraction,  the  last 
an  appealmg  ho  .day  attracuo^.  ^  ^^.^^ 

Scfly^notlbrfr  the  RivoH  box- 
<^*Becar^|omreTs  of  Fortune"  was 
already  ^^l^^^^the  big  cipitol  Thea- 
XrSTeek^s  \1o  The  eV-^^n 

^^.S^^dl^d^s^l^nisi^ 
dei-  the  direction  ot  Oeraia 
the  Moss  publicity  stafi. 

iSf  Spie7o   "and'Toirowing  the 
clared  Mr.  bpiero,  Broadway 

!-Se  Tt' wni  beMwn  soon  over  the 
InM^r^B,  S.  f  OSS  circuit  of  theatres. 

"Stirert'ol  Fortune"  has  the  distinc- 

Famous  Players  Names  Two 
— of  Its  January  4  Releases 

STRAIGHT  drama  and  merry  comedy 
aVT  offered  by  .  Famous  Players- 
Lasky  Corporation  in  its  fara 
mount  Ar^tcraft  releases  of  January^" 
They  are  Enid  Bennett  in  the  Thomas  H. 
Ince  production.  "The  Woman  in  the 
SuUcase,"  and  Bryant  Washburn  in  Too 

^"t'lJa°\"omeV  little  bit.  of  domestic 
drama  that  is  unfolded  in  the  Enid 
Bennett  picture.  A  unique  feature  for 
moUon  pictures,  is  that  the  t^o  »eading 
figures  in  the  picture  aren  t  a  pretty 
eirl  and  a  man  who  is  trying  to  marry 
her.  Filial  love  is  the  motif  this  time— 
the  affection  of  a  resourceful  boarding 
school  miss  for  her  father,  and  her 
efforts  to  free  him  of  an  entanglement 
into  which  a  designing  siren  has  led  him. 

"Too  Much  Johnson,"  is  the  Wash- 
burn picture.  Wiliam  Gillette  was  the 
author.  It  originally  was  presented  at 
the  Standard  Theatre,  New  York,  in 
1894,  with  Mr.  Gillette  himself  playing 
the  leading  role. 

Kline  Sues  Univer»al. 

Harry  D.  Kline,  who  was  manager  of 
the  production  department  in  the  studio 
of  the  Universal  Film  Manufacturing 
Company  at  Universal  City,  has  filed  an 
action  in  the  United  States  district 
court  at  New  York  against  that  company 
to  recover  $33,200  for  alleged  breach  of 
contract.  The  plaintiff  alleges  that  he 
was  employed  under  a  two-year  con- 
tract, commencing  May  14  last,  at  a 
salary  of  $300  a  week  during  the  first 
year  and  $500  a  week  during  the  second 
year  He  alleges  that  he  was  dismissed 
on  December  6  and  demands  his  salary 
for  the  unexpired  term  of  the  alleged 
contract. 


THE   MOVING   PICTURE  WORLD 


iiiiuiuuiiiiiuimiiiiiiuiiiiimiiiiiiiiiiiiiimiiiiiiiiiiimiiiiimiim 


January  10,  1920 

Metro  to  Distribute  Five 

S-L  Specials  in  1920 

METRO  announces  the  completion 
of  arrangements  with. Arthur  H. 
Sawyer  and  Herbert  Lubin,  of 
S-L  Pictures,  whereby  Metro  will  dis- 
tribute five  productions  de  luxe  to  be 
made  by  S-L  during  1920.  The  arrange- 
ment provides  that  the  S-L  organiza- 
tion will  make  these  pictures  in  the 
Metro  studios. 

The  details  of  the  negotiations  for 
Metro  to  distribute  the  S-L  productions 
have  been  quietly  worked  out  for  sever- 
al weeks.  It  is  now  made  public  that 
work  on  the  first  of  the  S-L  subjects  to 
be  released  and  distributed  by  Metro, 
will  be  started  shortly  after  the  first 
of  the  year. 

The  five  S-L  productions  will  be  pic- 
turized  only  from  the  biggest  Broadway 
play  successes  or  from  novels  having 
world  wide  circulation  and  written  by 
authors  of  international  reputation. 
Messrs.  Sawyer  and  Lubin  state  that  the 
market  will  be  scoured  for  the  finest 
available  material  of  this  character. 

A  most  elaborate  and  comprehensive 
publicity  campaign  will  be  worked  out 
between  the  executives  of  S-L  Pictures 
and  the  publicity  and  advertising  de- 
partment of  Metro,  the  details  of  which 
will  be  announced  shortly. 


"Beckoning  Roads"  Shows 
Beautiful  Wearing  Apparel 

BECKONING  ROADS,"  Bessie  Bar- 
riscale's  latest  picture  for  Robert- 
son-Cole, is  the  most  pretentious 
offering  in  which  the  popular  star  has 
appeared  and  has  been  heavily  booked 
by  first-run  houses.  It  was  adapted 
from  the  story  by  Jeanne  Judson,  which 
was  published  in  serial  form  in  the  Red 
Book  under  the  title  of  "The  Call  of 
Life." 

Miss  Barriscale  rises  to  emotional 
heights  in  a  role  that  is  splendidly 
suited  to  her  talents.  The  lovely  blonde 
star  is  dazzling  in  a  variety  of  exquisite 
evening  gowns,  wraps  and  frocks,  while 
the  production  throughout  is  dressed 
up  with  strikingly  lavish  sets,  one  in 
particular — the  cafe  ballroom — being 
particularly  artistic  and  original 

The  cast  includes  Joseph  Dowling, 
Niles  Welch,  Dorcas  Matthews,  Thomas 
Holding,  Emmet  King  and  Gloria  Holt. 
Howard  Hickman  is  responsible  for  the 
production. 


The  Expre(tion  Express. 

Mabel  Normand,  engineer,  fireman,  brake- 
man,  conductor  and  Just  about  every- 
thing else  as  she  poses  between 
scenes  ot  her  coming 
Goldwyn,  "Pinto." 


Tower  Announces  a  Chaplin. 

In  "Lord  Helpus,"  the  Charlie  Chap- 
lin single  reel  Special  being  released 
by  Tower  Film  Corporation  on  the  state 
rights  market,  Chaplin  is  given  full 
scope  for  his  funniest  and  most  side- 
splitting comedy  antics.  His  famous 
skid,  his  serious  face  and  his  laughable 
troubles  are  ludicrously  brought  out 
in  this  short  comedy  crammed  with  ac- 
tion and  laughs. 

As  the  story  goes,  Charlie  has  his 
hopes  crushed,  forever  it  seems.  The 
only  chance  to  win  back  and  assure  his 
"meal-ticket"  is  to  be  a  hero.  But  who 
ever  heard  of  a  statue  or  a  monument 
or  anything  being  built  for  a  live  hero? 
Thereupon,  logically,  he  deduces  that  he 
has  to  be  a  dead  hero  to  be  one  at  alL 

There  are  some  territories  still  open 
for  this  production,  which  promises  to 
be  a  big  box-office  receipts  booster. 


January  10,  1920 


THE    MOVING   PICTURE  WORLD 


223 


Griffith's  Trip  to  Nassau  Checked 
By  Hector  Fuller  to  Refute  "Fake 


99 


THE  eventful  trip,  on  board  the 
Gray  Duck,  from  Miami,  Fla.,  to 
Nassau,  Bahama  Islands,  which 
kept  the  fate  of  David  Wark  Griffith 
and  his  party  of  thirty-six  before  the 
public  in  front-page  newspaper  stories 
for  several  days,  has  been  described  by 
Hector  Fuller,  in  a  most  readable  and 
comprehensive  story.  We  have  received 
a  copy  of  the  narrative  and  find  it,  un- 
fortunately, too  long  to  fully  accom- 
modate in  the  space  at  our  disposal. 

So  well  and  so  convincingly  is  it  writ- 
ten the  omission  of  its  full  text  is  a 
matter  of  regret — for  the  event  will  be 
long  remembered  as  one  of  the  most 
"suspenseful"  episodes  in  the  annals  of 
moving  pictures.  Mr.  Fuller  was  sent 
to  Nassau,  via  Miami,  to  cover  the  trail 
of  the  Gray  Duck  for  the  purpose  of  re- 
futing the  aftermath  of  the  Griffith  voy- 
age— in  effect  that  the  whole  affair  was 
a  press  agent's  "plant." 

Step  by  step  Mr.  Fuller  goes  over  the 
course,  first  assembling  facts  that  show 
how  foolhardy  was  the  initial  move  in 
attempting  the  voyage  in  a  craft  un- 
ssited  to  requirements.  A  storm  that 
kept  other  boats  at  safe  anchor  in  Mi- 
ami harbor  was  disregarded  by  the  in- 
experienced landsmen  and  Griffith  and 
his  party  put  to  sea  with  the  Gray 
Duck  commanded  by  an  inexperienced 
skipper,  according  to  the  report. 

Unsafe  Craft  on  Reckless  Voyage. 

Rationed  for  what  was  to  be  consid- 
ered only  a  ten  hour  trip,  buffeted  by 
wind  and  waves,  "over  engined"  and 
"down  at  the  head"  the  Gray  Duck 
made  a  bad  mess  of  her  mission  and, 
on  Hector  Fuller's  testimony,  performed 
a  miracle  in  staying  above  the  surface 
of  the  Gulf  Stream.  Food  and  water 
gave  out,  boat  and  passengers  were  in 
continuous  peril  and  the  whole  adven- 
ture smacks  of  recklessness  that  comes 


mighty  close  to  criminal  disregard  of  or- 
dinary precaution. 

After  detailing  minutely  the  incidents 
of  the  voyage,  as  he  had  assembled  them 
in  narrative  form,  Mr.  Fuller  gives  us 
a  statement  made  to  him  by  Mr.  Griffith 
after  the  famous  director  had  read  the 
newspaper  accounts  that  are  familiar 
to  all  readers  of  the  daily  press.  Mr. 
Griffith  said: 

Griffith's  Own  Story. 

"There  seems  to  be  little  that  I  can 
add  to  the  very  full  accounts  of  what 
happened  to  us,  though  I  am  sorry  to 
see  that  perhaps  the  actual  dangers  we 
faced  were  a  trifle  exaggerated.  The 
initial  mistake  we  made  was  in  trying 
to  reach  Nassau  from  Miami  in  a  boat 
unfitted  to  cope  with  the  heavy  seas. 

"With  our  party  on  board,  the  Gray 
Duck  was  overcrowded.  But  all  went 
well  until  we  reached  the  Gulf  Stream 
when  we  encountered  a  northeaster, 
that  kicked  up  a  choppy  sea  with  heavy 
pounding  waves  that  a  stauncher  and 
more  seaworthy  boat  than  the  Gray 
Duck  would  have  had  grave  difficulty  in 
riding. 

"What  danger  we  encountered  was 
in  trying  to  force  the  Gray  Duck  through 
the  heavy  seas.  She  pitched  a  lot  and 
the  engine  stopped,  leaving  us  at  the 
mercy  of  the  winds.  This  happened  sev- 
eral times  at  the  height  of  the  storm. 

"We  were  among  the  Berry  Islands, 
and  laboring  heavily,  we  ran  by  Great 
Stirrup  Key,  the  Little  Hebrides  and 
Bond  Key  and  on  the  edge  of  the  North- 
east Providence  channel,  we  ran  be- 
tween Whale  and  Chub  Keys.  Finally 
came  to  under  the  lee  of  the  latter. 
Short  on  Food  and  Water. 

"It  was  while  we  were  here,  trying 
to  get  food  and  water  that  we  saw  the 
airplanes  searching  for  us  flying  over 
our  heads  and  the  sea  was  so  rough 


with  so  much  white  water  that  it  is 
no  wonder  they  failed  ot  locate  us. 

"The  voyage  from  Miami  to  Nassau 
should  have  taken  us  not  more  than 
ten  hours,  that  was  why  we  had  only 
one  carboy  of  water  and  food  enough 
for  only  one  day.  From  Whale  Key  we 
succeeded  in  getting  some  brackish  wa- 
ter to  drink  and  a  small  sack  of  flour; 
this  with  some  fish  we  procured  from 
natives  was  all  the  food  we  had. 

"It  was  when  we  tried  to  make  head- 
way against  the  waves  that  the  Gray 
Duck  was  in  the  greatest  danger.  The 
boat  was  thrown  on  her  beam  ends; 
the  waves  broke  clear  over  the  boat  and 
two  of  the  party  on  deck  were  washed 
overboard  and  only  dragged  back  to 
safety  after  they  had  been  half  drowned. 
Company   Brave  in  Danger. 

"It  was  rather  a  bitter  experience, 
especially  so  for  the  ladies  of  the  party, 
but  there  were  no  heroics  nor  any  oc- 
casion for  heroics;  everyone  bore  up 
bravely  and  courageously  under  what 
looked  to  be  a  very  nasty  situation. 

"We,  of  course,  had  no  idea  how  se- 
rious our  absence  was  regarded,  though 
some  inkling  of  it  came  to  us  when  we 
reached  Nassau  and  found  that  in  the 
ancient  church  that  records  the  deaths 
of  hundreds  of  brave  seamen  in  these 
treacherous  seas,  prayers  were  being 
devoutly  held  for  our  safety.  I  have 
only  the  highest  praise  for  the  fine  con- 
duct of  my  associates,  and  the  brave  way 
in  which  the  ladies  disregarded  the  dis- 
comfort and  the  danger." 


Dick  L'Estrange  Shifts  Studios. 

Dick  L'Estrange  has  been  transferred 
from  the  Selznick  Bronx  studio  to  the 
Selznick  studio  at  Fort  Lee.  He  is  the 
casting  director  who  came  from  the 
West  Coast  last  August  to  join  the 
Selznick  forces  in  the  East. 


A  Good  Batch  of  Stills  from  a  Good  Batch  of  New  Selznick  Attractions. 

Elaine  Hammersteln  ia  shown,  left,  In  "The  Woman  Game";  Eugrene  O'Brien,  center.  In  "His  Wife's  Money" 

and  Owen  Moore,  right.  In  "The  Woman  Hater." 


224 


THE    MOVING    PICTURE  WORLD 


January  10,  1920 


Sherrill  Has  Increased  Capital 

Stock  of  Frohman  Corporation 


FROM  William  L.  Sherrill,  president 
of  Frohman  Amusement  Corpora- 
tion, comes  the  statement  that  at  a 
meeting  of  stockholders  it  was  voted  to 
enlarge  operations  and  to  increase  the 
capital  stock  of  the  company  from  $oOO,- 
000  to  $1,600,000.  Arrangements  have 
been  completed  for  the  early  utiliza- 
tion of  this  increased  capital. 

"After  six  years  of  consistent  en- 
deavors in  production  of  motion  pic- 
tures," said  Mr.  Sherrill,  "I  feel  that  the 
public  looks  to  the  independent  pro- 
ducer for  consistent  presentations.  As 
the  only  producing  organization  that 
has  never  laid  down  its  oars  from  the 
time  of  its  initial  production,  it  be- 
hooves our  corporation  to  keep  in  step 
with  the  march  of  progress. 

"My  study  of  conditions  convinces  me 
that  1920  is  the  beginning  of  many  years 
of  substantial  progress.  Since  the  pro- 
duction of  pictures  is  a  business  re- 
quiring large  investments  I  could  not 
proceed  without  added  capital. 

Program  Bookings  Obsolete. 
"There  is  no  longer  the  situation  of 
being  confronted  with  program  produc- 
tions or  of  theatres  contracting  far  in 
advance  to  fill  open  dates.  For  the  past 
six  months  the  reports  I  have  been  re- 
ceiving from  independent  exchanges  in- 
dicate a  flood  of  playing  dates. 

"On  our  latest  release,  'Once  to  Every 
Man,'  more  prints  have  been  used  than 
on  any  other  release  of  ours.  I  at- 
tribute this  to  the  fact  that  theatres 
have  been  freed  from  the  shackles  of 
program  booking  or  the  booking  of  a 
series  of  features  with  either  an  indi- 
vidual star  or  of  a  single  manufacture. 
In  1920  we  will  produce  four  features 
with  a  real  and  not  a  near  star. 
Plans  Many  Productions. 
"We  will  also  produce  two  road  show 
attractions — that  is,  photoplays  built  to 
play  in  'legitimate'  theatres,  and  com- 
manding theatrical  admission  prices. 

"There  will  also  be  twenty-six  two- 
reel  western  dramas  starring  Myna  Cu- 
nard.  In  addition  we  will  release 
twenty-six  two-reel  comedies  with  a 
comedian  of  popularity,  and  these,  too, 
will  be  feature  attractions  of  them- 
selves. 

"I  recognize  that  this  is  an  ambitious 


program  for  an  independent  organiza- 
tion. It  is  prompted  not  alone  by  the 
prosperous  condition  of  the  photoplay 
market,  but  as  well  by  the  demands 
which  we  have  been  receiving  from  ex- 
changemen  and  exhibitors  to  give  them 
more  'Frohman  Productions.' 

Money  All  Goes  One  Way. 

"Now  in  these  days  when  publications 
are  headlining  announcements  of  in- 
creased capitalization,  a  sum  of  a  mil- 
lion and  a  half  might  not  appear  to  be 
impressive.  But  this  million  and  a  half 
of  the  Frohman  Amusement  Corpora- 
tion is  to  be  devoted  to  production  only 
—that  is,  to  the  making  of  motion  pic- 
tures and  not  toward  the  maintenance 
of  exchange  on  theatres. 

"With  conservative  management  and 
all  departments  concentrated  on  the 
making  of  the  best  form  of  photoplay 
possible,  one  can  conceive  that  with  this 
concentration  we  should  be  in  an  en- 
viable position.  We  shall  be  specialists 
in  production  rather  than  dividing  our 
endeavors  to  other  branches  of  the  in- 
dustry which  of  themselves  should  form 
separate  enterprises." 


That  was  going  some.  Competition 
keen."  Many  other  houses  wired  simi- 
lar reports. 

A  few  of  the  principal  theatres 
throughout  the  country  that  presented 
the  latest  Fairbanks  picture  during  its 
first  week  and  have  reported  unprece- 
dented business  are  the  following:  Coli- 
seum, Seattle;  Majestic  Theatre,  Port- 
land, Ore. ;  Tivoli  Theatre,  San  Fran- 
cisco; McDonough  Opera  House,  Oak- 
land; De  Luxe  Theatre,  San  Jose;  Lib- 
erty Theatre,  Fresno;  Clune's  Audito- 
rium, Los  Angeles;  Criterion  Theatre, 
Atlanta;  Palace  and  Columbia  theatres, 
Washington;  Wizard,  Baltimore;  Vic- 
toria, Washington;  Rivoli,  New  York; 
Strand,  Rochester;  Hippodrome,  Buf- 
falo; Goldwyn,  Newark;  State  Street 
Theatre,  Trenton;  Capital  Theatre, 
Elizabeth;  American,  Denver;  Randolph 
and  Castle  theatres,  Chicago;  Majestic, 
Detroit,  and  the  Stillman,  Cleveland. 


Critics  and  Fans  Laud 

Fairbank's  Latest  Film 

WITHOUT  exception  and  in  an  un- 
precedented manner,  every  one 
throughout  the  country  is  ex- 
pressing his  most  laudatory  compli- 
ments on  Douglas  Fairbanks'  latest 
United  Artists'  production,  "When  the 
Clouds  Roll  By,"  which  has  just  been 
released.  Exhibitors  from  all  sections 
have  wired  Hiram  Abrams  their  hear- 
tiest congratulations  on  this  produc- 
tion; critics  have  given  the  picture  some 
of  the  best,  reviews  any  Fairbanks  pro- 
duction has  ever  received,  and  picture 
fans  have  crowded  every  theatre  where 
it  has  been  shown. 

From  the  Tivoli  Theatre  in  the  West, 
the  Criterion  Theatre  in  the  South,  the 
Randolph  in  the  North  and  the  Rivoli 
in  the  East,  and  innumerable  points 
between,  reports  have  been  received,  all 
to  the  efifect  that  the  picture  drew  ca- 
pacity houses.  The  Alhambra  Theatre, 
Toledo,  wired:  "Fairbanks  in  'When  the 
Clouds  Roll  By'  broke  all  house  records. 


Anita  Stewart  Release 

Still  Breaking  Records 

BRE.'\KING  records  seems  to  be  the 
established  rule  of  "In  Old  Ken- 
tucky," the  Louis  B.  Mayer-First 
National  special  release,  starring  Anita 
Stewart.  On  Sunday,  December  28,  the 
picture  opfened  in  St.  Louis,  Cleveland, 
Minneapolis,  St.  Paul  and  Duluth,  with 
record-breaking  business  at  each  place. 
It  was  acclaimed  as  the  best  thing  that 
Anita  Stewart  has  done  and  as  a  great 
melodramatic  spectacle. 

With  the  reputation  of  the  stage  play's 
success  on  which  to  bank  the  adver- 
tising, "In  Old  Kentucky"  created  a 
furore  of  anticipation  before  the  open- 
ing, and  reports  up  to  December  31 
show  that  the  record-breaking  business 
of  the  Sunday  performances  has  held 
up  through  the  week. 


Pathe  States  Release  Date. 

"The  Web  of  Deceit,"  starring  Do- 
lores Cassinelli,  which  marks  the  debut 
as  an  independent  producer  of  Edwin 
Carewe,  the  well  known  director,  will 
be  released  by  Pathe  on  January  18. 
Miss  Cassinelli  has  made  an  enviable 
reputation  as  an  emotional  actress  in 
her  previous  Pathe  pictures.  In  "The 
Web  of  Deceit"  Finis  Fox,  the  author, 
designed  a  dual  role  for  her  that  gives 
her  every  opportunity  to  display  her 
marked  emotional  talents. 

Few  characters  are  required  to  tell 
the  powerful  story.  Mitchell  Harris  in 
the  leading  male  role  makes  his  first 
appearance  on  the  screen,  although  he 
has  been  seen  in  a  number  of  Broad- 
way stage  successes.  Others  in  the 
cast  are  Hugh  Cameron,  Franklyn 
Hanna  and  Letty  Ford. 


Crack  Pathe  Salesmen  Who  Won  Big  Prizes  for  Sales  Effort. 

From  left  to  right:    W.  A.  Aschmann,  Milwaukee  manager,  winner  of  the  first 
prize,  $1,000  diamond  ring;  R,  S.  Shrader,  Indianapolis  manager,  won 
$1,000  cash  for  biggest  business  on  Lloyd  comedies;  C.  A.  Taylor, 
Buffalo  manager,  won  second  prize,  $500  cash. 


Triangle  Starts  Special  Selling  Driye. 

Announcement  is  made  by  Triangle 
that  a  special  selling  campaign  will  be 
inaugurated  on  the  Taylor  Holmes  and 
Olive  Thomas  series  of  Triangle  plays 
These  include  Olive  Thomas  in  "The 
Follies  Girl,"  "Love's  Prisoner,"  "Totan," 
and  "Prudence  on  Broadway."  The 
Taylor  Holmes  series  include  "Upside 
Down,"  "A  Regular  Fellow,"  "It's  a 
Bear,"  "Taxi,"  "Three  Black  Eyes." 
Special  exploitation  is  being  prepared 
by  Triangle  for  these  series  and  each 
one  of  the  nine  productions  will  receive 
an  unusual  amount  of  general  adver- 
tising such  as  productions  of  this  cali- 
ber warrant. 


January  10.  1920 


THE    MOVING    PICTURE  WORLD 


225 


Foreign  Film  Trade  Expands  With 
Signing  of  New  Commercial  Treaties 


AFTER  five  years  of  repression  and 
restriction  brought  about  by  the 
war,  the  motion  picture  industry 
in  Great  Britain  now  stands  on  the 
threshold  of  the  greatest  period  of  ex- 
pansion and  prosperity  in  its  history. 
This,  in  brief,  is  the  opinion  of  Johrj 
Cecil  Graham,  general  foreign  repre- 
sentative of  the  Famous  Players-Lasky 
Corporation,  who  returned  to  New  York 
Christmas  Day,  after  an  absence  of  two 
years,  for  a  stay  of  one  month. 

"The  English  people  have  realized  the 
importance  and  the  possibilities  of  the 
motion  picture  as  never  before,"  said 
Mr.  Graham.  "Now  that  war-time  re- 
strictions have  been  to  a  great  extent 
removed,  there  is  a  noticeable  quicken- 
ing in  the  process  of  develpoment  and 
expansion  which  bids  fair  to  make  up 
for  the  past  five  years.  The  coming 
year  promises  a  period  of  expansion 
and  prosperity. 

Attracting  the  Financiers. 

"There  is  an  urgent  need  in  Great 
Britain  of  at  least  1,000  new  picture 
houses,  as  theatre  building  was  halted 
at  the  beginning  of  the  war.  The  activi- 
ties and  development  of  the  motion 
picture  industry  during  the  war  years 
have  convinced  the  English  people  of 
the  tremendous  possibilities  of  the  mo- 
tion picture. 

"I  believe  that  the  construction  of 
at  least  1,000  new  theatres  will  solve  to 
a  great  extent  the  problem  of  advanced 
booking  now  under  discussion  in  Eng- 
lish film  circles.  The  great  number  of 
high  grade  films  and  the  shortage  of 
houses  in  which  to  show  them  have 
brought  about  a  condition,  which  makes 
it  necessary  to  book  many  months  in 
advance. 

Beautiful  Theatres  Projected. 

"Before  leaving  London  I  was  in- 
formed that  a  number  of  large  theatre 
circuits  in  operation  had  obtained  num- 
erous sites  for  costly  motion  picture 
theatres.  The  coming  months  will  wit- 
ness an  even  greater  activity  in  this 
respect. 

"The  relations  of  the  Famous-Lasky 
Film  Service,  Ltd.,  with  the  exhibitors 
have  been  most  satisfactory.  Standing 
room  only  and  long  queues  before  box- 
offices  are  regular  features  with  almost 
every  exhibitor  as  a  result  of  the  general 
prosperity. 

"The  most  significant  development  of 
the  year,  however,  has  been  the  launch- 
ing of  Famous  Players-Lasky  British 
Producers,  Ltd.,  the  European  producing 
organization.  The  London  studio  is 
now  ready  for  operation.  War  condi- 
tions made  the  progress  of  organiza- 
tion slow,  but  Captain  Albert  A.  Kauf- 
man, Milton  E.  Hoffman  and  other  pro- 
duction department  experts  have  suc- 
ceeded in  whipping  things  into  shape 
in  a  remarkably  short  time. 

London    Studio    Begins  Work. 

"The  first  production  to  be  filmed  in 
the  London  studio  will  be  Marie  Co- 
relli's  'The  Sorrows  of  Satan,'  which 
will  be  directed  by  Hugh  Ford.  The 


production  of  Paramount-Artcraf t  pic- 
tures in  this  new  studio  unit  will  be 
given  the  desired  international  flavor. 

"It  is  our  intention  to  encourage  Brit- 
ish talent.  The  activities  of  the  produc- 
tion department  abroad  will  bring  about 
the  intermingling  of  artists  of  all  na- 
tions. 

"The  London  studio  will  shortly  take 
its  place  beside  the  Lasky  studio  at 
Hollywood  and  the  New  York  studio 
of  the  Famous  Players-Lasky  Corpora- 
tion as  one  of  the  three  great  produc- 
tion unit  sof  the  corporation.  The  op- 
erations of  the  European  organization 
will  include  a  radius  which  takes  in  all 
of  Western  Europe. 

European    Trade  Expanding. 

"Great  expansion  of  the  European 
business  of  the  Famous  Players-Lasky 
has  been  brought  about  during  the  last 
twelve  months.  Through  the  Danish- 
■.'\merican  Film  Corporation,  Ltd.,  a 
newly  organized  corporation,  arrange- 
ments have  been  made  for  the  opening 
of  great  territory  in  Central  Europe. 

"The  signing  of  a  commercial  treaty 
between  Great  Britain  and  Persia  is 
opening  the  way  for  the  development 
of  that  wide  territory  included  in  West 
ern  Asia.  The  signing  of  peace  with 
Turkey  and  the  signing  of  the  commer- 
cial treaty  with  Persia  will  link  India 
more  closely  with  the  British  Empire 
and  will  be  of  immense  benefit  to  the 
foreign  business  of  Famous  Players- 
Lasky. 

Treaties   Open    Virgin  Territory. 

"The  year  1920  will  witness  the  great- 
est expansion  and  growth  of  the  motion 
picture  industry  ever  known.  The  F;i 
mous  Players-Lasky  Corporation  will 
share  in  this  period  of  development  and 
expansion  until  the  entire  world  is  'mo- 
vieized.' 

"The  motion  picture  industry  in 
France  is  making  rapid  recovery  from 
the  effects  of  the  war.  France  also 
needs  at  least  1,000  new  high  grade  mo- 
tion picture  theatres,  and  the  coming 
year  will  undoubtedly  witness  a  great 
increase  in  theatre  building. 

"Paramount  Artcraft  productions  are 


distributed  throughout  France,  Belgium, 
Switzerland  and  Egypt  by  Societe  des 
Etabli.sscments  Gaumont,  one  of  the 
largest  and  most  important  European 
organizations.  We  have  just  completed 
arrangements  with  this  company  for  the 
distribution  of  our  productions  in  Hol- 
land, Turkey  and  Greece." 

Sam  Warner  Goes  West  to 
Start  Helen  Holmes  Film 

SAM  WARNER,  of  Warner  Broth- 
ers who  have  the  distribution  rights 
of  Selig's  wild  animal  serial,  "The 
Lost  City,"  recently  arrived  in  Los.  An- 
geles to  supervise  the  production  of  the 
second  Helen  Holmes  serial,  which  will 
begin  shortly. 

Being  an  old  friend  of  Mr.  Selig,  Mr. 
Warner  arranged  a  party  and  called  at 
Selig's  zoological  gardens.  In  the 
party  were  Sam  and  Jack  Warner,  Al 
St.  John,  Jack  Dempsey,  the  heavyweight 
boxing  champion,  and  his  manager.  Jack 
Kearns. 

Colonel  Selig  is  known  throughout 
the  motion  picture  industry  for  his 
hobby  or  collecting  wild  animals.  He 
has  a  varied  assortment,  which  was  col- 
lected from  every  part  of  the  world. 
When  the  Hallenbach-Wallace  Circus 
was  sold  at-  auction  last  summer,  Col- 
onel Selig  bought  the  biggest  part  of 
the  menagerie,  which  brought  his  total 
of  wild  animals  close  to  800. 

After  luncheon,  the  colonel  invited 
the  party  to  give  his  zoo  the  "once 
over."  He  escorted  the  party  through 
the  various  buildings  and  he  explained 
some  interesting  facts  concerning  the 
animals. 


McElroy  Made  Head. 

J.  R.  Young,  branch  manager  of  the 
Standard  Film  Corporation  at  Kansas 
City,  has  installed  a  new  feature  de- 
partment in  the  local  office.  This  de- 
partment is  to  be  placed  in  charge  of 
L.  L.  McElroy,  formerly  connected  with 
the  industry  in  Chicago.  The  branch 
office  has  taken  over  the  distribution, 
in  Kansas  and  Missouri,  of  "The  Un- 
parrloiiahle  Sin"  and  five  other  features. 


Winners  of  Awards  for  Big  Boost  in  Prizma  Sale*. 

R.  E.  Flagler.  Cincinnati;  C.  A.  Thompson,  Cleveland,  and  W.  R.  Priest, 

Phlladelplila,  all  winners  of  Tiffany  watclies  from  Republic 
and  Prizma  for  increased  Prizma  booking;a. 


226 


THE    MOVING    PICTURE  WORLD 


January  10,  1920 


'^Sooner  or  Later, "  Late  Film  Title 

Originated  by  Selznick  Executives 


CONSIDERING  the  fact  that  there 
are  more  than  250,000  titles  of 
stage  and  screen  plays  which  have 
been  copyrighted  in  America  and 
England,  it  may  be  said  that  finding  a 
new  title  that  has  never  before  been 
used  is  no  mean  task.  Yet  that  is  what 
Selznick  officials  have  done.  The  new 
title  of  "Who's  Who,"  with  Owen 
Moore's  second  picture  for  the  Selznick 
organization,  is  "Sooner  or  Later." 

"Sooner  or  Later"  is  brand  new.  It 
has  never  before,  so  records  show,  been 
used  for  the  name  of  a  picture,  stage 
play,  book  or  short  story.  Therefore, 
it  is  entirely  individual  and  original. 

The  advantage  of  a  new  title  is  almost 
self-evident.  It  lends  itself  to  unusual 
advertising,  reading  and  exploitation. 
Titles  of  plays  are  sometimes  more  dif- 
ficult to  find  than  plays  themselves. 

"Who's  Who,"  the  original  title  of  this 
production,  was  not  a  new  one.  Records 
show  that  at  least  twelve  such  titles 
have  been  copyrighted  in  America  and 
England,  eight  of  these  in  the  United 
States.  The  first  "Who's  Who"  title  was 
copyrighted  in  1815,  in  England. 

Another  important  item  to  consider 
in  the  selection  of  titles  of  pictures  in 
America  is  the  fact  that  unless  it  is  new 
to  England  as  well  as  the  United  States, 
it  will  lose  its  accumulated  advertising 
and  reputation  when  sold  to  English 
exhibitors.  The  English  laws  are  very 
strict,  so  it  is  essential  to  select  a  title 
that  will  stand  in  England  as  well  as  in 
America. 


"Lord  Loves  the  Irish" 

Features  Omaha  Holidays 

THE  Lord  Loves  the  Irish,"  J.  War- 
ren Kerrigan's  new  Robert  Brun- 
ton  production,  which  recently  in- 
spired Mae  Tinee,  critic  of  the  Chicago 
Tribune,  to  turn  versifier  in  praising 
it,  was  the  subject  of  a  four-column 
cartoon  in  the  Omaha  Daily  News  dur- 
ing the  Christmas  week  showing  of  the 
W.  W.  Hodkinson  release  at  the  Moon 
Theatre,  the  newest  of  the  Goldberg 
Brother's  picture  palaces  in  the  Ne- 
braska metropolis. 

Accompanying  the  cartoon  was  a 
glowing  review  of  "The  Lord  Loves  the 
Irish,"  a  paragraph  of  which  was  given 
over  to  commending  Managing  Director 
H.  S.  Goldberg  on  his  splendid  presen- 
tation of  the  romance. 

The  Moon  management  outdid  itself 
in  the  promotion  campaign.  To  the  4,- 
000  screen  enthusiasts  on  his  mailing 
list,  Mr.  Goldberg  sent  the  compliments 
of  the  season  on  specially-devised 
Christmas  cards. 

Shamrocks  ran  riot  in  the  Moon  lobby 
during  the  presentation.  In  a  mammoth 
shamrock  in  the  center  of  his  lobby. 
Manager  Goldberg  had  three  enlarged 
pictures  of  Mr.  Kerrigan.  The  interior 
of  the  Moon  was  also  gaily  bedecked 
in  shamrocks  and  holly  wreaths.  A 
special  program  booklet  for  the  week 
had  a  detachable  portrait  of  J.  Warren 
Kerrigan  on  its  cover  as  a  souvenir. 

Another  well  known  exhibitor,  who 
had  a  profitable  holiday  week  experience 
with  "The  Lord  Loves  the  Irish,"  is  T. 
E.  Christopher,  managing  director  of 
the  Jewel  Theatre,  Beaumont,  Texas, 


where  the  Kerrigan  picture  matched  the 
attendance  record  set  by  one  of  the 
nationally  recognized  big  pictures  of  the 
year. 


News  Reel  Shows  Varied  Scenes. 

In  Universal  Current  Events,  news 
reel  No.  52,  several  unusual  views  of  the 
newly  arrived  polar  bears  are  shown  in 
their  "apartment"  at  the  New  York  Zoo. 
Slipping  to  the  faraway  Phillipines,  the 
cameraman  shows  how  Manila  and  its 
environs  looked  when  heavy  floods  re- 
cently imperiled  the  lives  of  many  of  its 
inhabitants. 

Maurice  Maeterlinck,  the  famous  Bel- 
gian poet,  is  seen  arriving  on  the  S.  S. 
LaFrance.  Admiral  Sims  also  submits  to 
he  caught  on  the  same  film.  The  camera- 
man helps  out  with  a  little  trick  stuff 
when  he  catches  tobogganing  pictures  at 
Bear  Lake,  California.  The  desperate 
measures  employed  to  free  the  grounded 
steamer,  North  Wind  at  Martha's  Vine- 
yard, Mass.,  are  vividly  portrayed,  as  is 
the  saving  of  its  precious  coal  cargo. 


What  Kind  of  an  Edgar 

Is  Little  Johnny  Jones? 

JUDGING  from  the  number  of  letters 
received  at  the  Goldwyn  oflfices  from 
exhibitors,  who  are  impatient  to 
know  what  sort  of  a  boy  Booth  Tark- 
ington  has  created  for  his  two-reel 
Edgar  Comedies,  now  in  production  at 
the  Culver  City  studios,  this  latest  screen 
character  is  destined  to  become  a  figure 
of  national  renown.  A  fair  idea  of 
Edgar  may  be  gained  from  a  detailed 
description  of  Johnny  Jones,  the  youth 
selected  by  E.  Mason  Hopper  from  over 
200  applicants  to  fill  the  role. 

Johnny  is  the  son  of  Edward  J.  Piel, 
an  actor,  and  Etta  Raynor,  an  actress. 
He  is  4  feet  10  inches  in  height  and 
tips  the  scales  at  seventy-nine  pounds. 
His  hair  is  brown  and  his  eyes  are  blue. 


mnuuinDUMiiiniiiiiiiiiittiiiiiniiiiiiiiiiiiiii 


Newspaper  Man  Selznick  Scenarist. 

Myron  Selznick  is  building  up  a  strong 
personnel  in  the  scenario  department  of 
Selznick  Pictures.  The  latest  addition 
to  the  scenario  staff  is  Melville  Ham- 
mett,  who  steps  in  as  assistant  to  John 
Lynch,  the  editor. 

Mr.  Hammett  has  been  a  free  lance 
writer  for  the  screen  as  well  a  theatri- 
cal and  motion  picture  reviewer  for 
western  newspapers. 


Equity  Reorganizes  to 

Inaugurate  New  Policy 

THE  Equity  Pictures  Corporation, 
operating  in  California,  Arizona 
and  Nevada,  with  headquarters  at 
San  Francisco,  has  been  reorganized  and 
will  operate  along  broader  lines  than 
at  first  planned.  This  concern  was  or- 
ganized to  handle  Clara  Kimball  Young 
superfeatures  and  Harry  Carson  spe- 
cials, amounting  to  about  twelve  a  year, 
but  these  have  not  been  completed  as 
rapidly  as  was  expected,  owing  to  the 
extreme  care  being  taken  with  them. 

It  has  been  decided  to  expand  the 
organization  into  an  independent  film 
exchange  handling  high-class  features 
only.  Some  of  the  original  interests 
have  withdrawn  and  those  who  control 
the  organization  are  heartily  in  accord 
with  the  new  policy.  The  first  purchase 
has  been  that  of  "The  Confession,"  and 
a  campaign  of  propaganda  on  this  has 
already  been  launched. 

Jack  A.  Brehany,  general  manager  of 
Equity,  is  a  familiar  figure  in  the  film 
field,  having  leaped  into  prominence 
when  he  handled  "Quo  Vadis"  in  the 
West  with  such  success  that  the  ac- 
complishment is  even  now  frequently 
referred  to  by  film  men.  He  also  ex- 
ploited the  "Birth  of  a  Nation,"  and  has 
always  been  connected  with  productions 
that  have  proven  big  box  office  attrac- 
tions. 


Young  America. 

Johnny  Jones  as  "Edgar"  In  the  Goldwyn- 
Tarkington  picture  of  that  name, 


Fox  Exchange  Prepares 

to  Enter  New  Quarters 

WITH  the  time  near  at  hand  for 
the  removal  of  the  main  offices 
of  Fox  Film  Corporation,  the 
New  York  exchange  of  that  organiza- 
tion  has  secured  new  quarters  which 
will  be  ready  for  occupancy  by  January 
IS.  The  new  home  of  the  Fox  exchange 
in  New  York  will  be  in  the  same  build- 
ing, 130  West  Forty-sixth  street.  The 
exchange  will  occupy  the  entire  tenth 
floor.  This  will  give  it  8,500  square  feet 
of  space. 

Arrangements  for  the  period  between 
January  IS  and  February  1  are  tempo- 
rary only,  but  by  the  latter  date  the 
entire  floor  will  be  ready  for  use. 

In  its  new  quarters  the  exchange  will 
offer  every  facility  to  the  exhibitor. 
There  will  be  besides  the  private  offices 
of  the  manager  and  his  assistants 
twenty  offices  for  the  sales  staff.  These 
offices  will  enable  the  Fox  salesmen  to 
give  the  theatre  owners  and  managers 
added  personnel  assistance  on  the 
handling  of  pictures  and  exploitation  of 
them  and  will  fill  a  long-felt  want  caused 
by  the  lack  of  space. 

There  will  be  a  spacious  reception 
room  for  visiting  exhibitors  and  their 
representatives,  and  every  comfort  will 
be  offered  these  in  the  way  of  desks, 
writing  materials  and  lounging  chain. 


January  10,  1920 


THE    MOVING    PICTURE  WORLD 


227 


Giebler  Looks  Over  Jack  Dempsey 
and  Declares  Him  Regular  Fellow 


IF  1  had  seen  Jack  Dempsey  before 
I  saw  Jess  Willard,  I  would  still 
be  out  the  dollar  I  parted  with  as 
a  consequence  of  the  late  unpleasantness 
at  Toledo,  because  I  still  can't  see  how 
in  the  name  of  Tophet  a  medium-sized 
chap  like  Jack  could  knock  the  ever- 
lasting tar  out  of  a  big  guy  like  Jess. 

All  of  which  goes  to  show  that  I  am  a 
bum  picker  when  it  comes  to  prize- 
fighters; and  this  is  the  reason  that  I 
am  not  going  to  do  any  raving  on  and 
on  about  Jack  Dempsey  being  an  actor, 
because  there  is  a  possibility  that  I 
may  be  as  bum  a  picker  this  time  as  I 
was  before. 

But  while  I  am  sawing  the  wood  of 
silence  as  to  Jack's  ability  to  hold  the 
mirror  up  to  nature,  between  you  and 
me  and  the  gatepost,  I  think  Dempsey 
is  going  to  get  by  in  fine  shape  and 
that  there  is  a  good  chance  that  he  will 
even  give  a  good  imitation  of  a  house 
afire  when  it  comes  to  pleasing  the 
public. 

Jack  has  the  facilities  of  one  of  the 
greatest  studios  in  the  country,  a  good 
director,  a  good  cast,  good  backing — 
Bob  Brunton  tells  me  they  are  going  to 
spend  a  hundred  and  eighty  thousand 
dollars  on  the  production — and  on  top 
of  all  that  there  is  Jack  himself,  with  his 
pleasant  smile,  an  undoubted  personality, 
refreshing  modesty,  and  an  honest  de- 
sire to  make  as  good  an  actor  as  he  has 
a  scrapper. 

He's  Dare-Devil  Durant. 

The  Dempsey  contribution  to  the 
year's  films  will  be  in  the  shape  of  a 
fifteen-episode  serial  to  be  released  on 
the  Pathe  program.  The  production  is 
being  made  at  the  Brunton  studios  in 
Los  Angeles,  under  the  supervision  of 
Robert  Brunton  himself,  and  with  W.  S. 
Van  Dyke,  who  has  just  finished  pilot- 
ing King  Baggot  through  "The  Hawk's 
Trail,"  as  director. 

The  serial,  which  will  be  called  "Dare- 
Devil  Durant,"  and  is  by  Frederick 
Chapin,  Pathe  production  manager,  and 
Harry  Hoyt.  Jack  Cunningham  wrote 
the  continuity.  It  deals  with  the  adven- 
tures of  a  sturdy  young  chap  from  the 
West  who  works  his  way  through  an 
eastern  college. 

Josephine  Sedgwick,  who  played  the 
lead  opposite  Will  Rogers  in  the  Gold- 
wyn  Film  "Jubilo,"  has  the  principal 
feminine  role.  Lon  Chaney,  who  played 
tlie  Frog  in  the  "Miracle  Man,"  has  an 
important  part,  and  Herschel  Mayall, 
Frederick  Starr,  Frank  Lanning,  Edward 
Hearn,  Albert  Cody  and  Al  Kaufman 
make  up  the  other  principals. 

Punch  Aplenty,  But  No  Prize  Ring. 

There  is  to  be  no  prize  ring  atmos- 
phere to  the  action.  Of  course.  Jack 
will  be  given  plenty  of  opportunities  to 
show  his  punch — the  six  last  named  play- 
ers in  the  cast  are  heavies,  and  some  of 
them  are  very  heavy.  Al  Kaufman  is 
a  former  heavyweight  fighter,  and  has 
about  twenty-five  knockouts  to  his 
credit.  Al  is  the  chap  who  played  the 
heavy  in  Charlie  Ray's  "Egg  Crate 
Wallop." 


Jack  will  be  contending  with  these 
chaps  fistically  all  through  the  action  of 
the  serial.  This  alone  will  make  it  nice 
and  lively,  if  nothing  else. 

Considerable  work  has  already  been 
done  on  the  Dempsey  picture.  A  num- 
ber of  interiors  have  been  made,  and 
quite  a  few  exteriors  have  been  shot  on 
the  lot.  Several  episodes  are  to  be 
taken  in  the  Coconino  forests  in  the 
neighborhood  of  Flagstaff,  Arizona,  and 
some  of  the  location  stuff  will  be  shot 
in  Wyoming. 

Nothing  "Up  Stage"  About  Dempsey. 

I  met  Dempsey  soon  after  his  arrival 
on  the  Coast  and  have  seen  him  several 
times  since  at  the  studio.  Jack  is  a 
pleasant  fellow,  does  not  put  on  any 
"side,"  dresses  in  an  inconspicuous  man- 
ner and  seems  altogether  free  of  any- 
thing savoring  of  the  "Great  I  Am" 
stuff. 

When  you  are  introduced  to  Jack  he 
gives  you  a  hearty  hand,  a  boyish  and 
somewhat  bashful  grin,  says  he  is  glad 
to  meet  you  and  acts  as  though  he 
meant  it,  and  then  after  a  few  words 
he  will  take  you  by  the  lapel  of  the  coat 
and  say: 

"Why  don't  you  come  out  to  the  house 
— say  Monday,  Tuesday — any  night — and 
we'll  talk  things  over." 

The  "house"  referred  to  by  Jack  is 
a  fine  residence  on  Franklyn  avenue, 
in  Hollywood,  formerly  occupied  by  Fan- 
nie Ward  and  her  husband,  Jack  Dean, 
a  showy  place  with  terraces,  lawns  and 
flowers. 

The  titleholder  is  living  in  style  and 
entertaining  his  friends  and  admirers 
with  welcome  mats  at  all  doors.   He  has 


iiiMi  iiiiiiiiiiiiiiiiii  iiiiiiliiiiiiirilMriiililliriiiiillilliiitiitiiiiiiiiiiiliii  jiiii  


A  Bunch  of  Champs. 

Jack  Dempsey,  Robert  Brunton  and  Jim 
Corbett,  snapped  during  an  oft-moment 
from  Jack's  Pathe  serial,  "Dare-Devil 
Durant." 


bought  two  new  cars  since  coming  to 
town. 

The  colony  seems  to  like  Dempsey. 
He  has  been  welcomed  with  the  cordial 
mitt  on  all  hands.  Most  of  the  big 
figures  of  Filmland  have  called  on  him, 
and  have  been,  or  will  be,  entertained 
at  Jack's  house. 

Filmland  Extends  Glad  Hand. 

The  fistic  fraternity  have  all  paid 
their  respects.  Jim  Jeffries  and  Jim 
Corbett  have  called  and  glad  handed 
Jack,  and  all  the  hard  hitting  boys 
from;  yernon  and  the  other  athletic 
clubs  have  become  volunteer  satellites 
of  the  new  champion. 

Spike  Robinson,  a  veteran  slugger  and 
former  lightweight  champion  of  Eng- 
land, who  gained  worldwide  fame  by 
knocking  Bob  Fitzsimmons  out  in  an 
impromptu  bout  at  New  Rochelle  twenty 
years  ago,  is  acting  as  Dempsey's 
trainer;  for,  in  addition  to  making 
movies,  Jack  is  training  for  the  big 
fight  with  Carpentier,  which  will  be 
staged  about  March  1. 

GIEBLER. 

Pathe's  Feature  Business 
Has  Another  Big  Increase 

THAT  the  Pathe  policy  of  staying 
out  of  competition  with  exhib- 
itors and  continuing  -its  rule  of 
booking  on  the  open  market  plan  is 
meeting  with  approval  is  evidenced  by 
•the  increase  in  feature  business  re- 
corded during  the  last  two  months,  ac- 
cording to  a  statement  from  the  com- 
pany. 

Eight  weeks  ago  Paul  Brunet,  vice 
president  and  general  manager  of  Pathe 
Exchange,  Inc.,  stated  that  an  increase 
of  400  per  cent,  had  been  noted  in 
feature  collections  for  the  months  of  July, 
August  and  September  over  the  best 
previous  month  in  Pathe's  annals.  Top- 
ping this  record  there  followed  an  in- 
crease of  25  per  cent  in  October  over 
September,  and  a  further  increase  of  20 
per  cent  in  November  over  October. 

Figures  for  December  have  not  been 
tallied  yet,  but  it  is  a  certainty  that 
in  spite  of  the  holiday  season  there  will 
be  a  marked  increase  over  November. 


Goldwyn  Engages  Hatton. 

Scarcely  a  week  passes  that  Goldwyn 
Pictures  Corporation  does  not  add  one 
or  more  distinguished  players  to  the 
already  strong  stock  company  that  is 
proving  such  a  valuable  factor  in  the 
making  of  productions  at  the  Culver 
City  studios.  This  week  it  is  Raymond 
Hatton  who  has  signed  a  long-term  con- 
tract to  appear  exclusively  in  Goldwyn 
pictures.  He  will  be  assigned  to  an  im- 
portant role  in  an  early  production. 

Among  the  many  pictures  to  which 
Mr.  Hatton  has  contributed  telling  char- 
acterizations are  "One  More  American," 
"The  Firefly  of  France,"  "Less  Than 
Kin,"  "The  Source,"  "Cruise  of  the 
Make-Believe,"  "The  Whispering 
Chorus,"  "We  Can't  Have  Everything" 
and  "Arizona." 


228 


THE    MOVING    PICTURE  WORLD 


Inter-Oceans  Third  Get-Together 

Is  Highly  Enjoyable  Family  Party 


ONE  of  the  jolliest  of  "film  gather- 
ings" was  that  of  the  Inter-Ocean 
Film  Corporation's  family,  held  at 
the  Astor  on  the  evening  of  December 
27.  The  occasion  was  the  third  annual 
get-together.  The  party  was  all  of  that. 
It  was  under  good  headway  at  9  o'clock, 
and  from  that  hour  until  midnight  the 
gayly  costumed  and  masked  dancers 
kept  close  accompaniment  to  the  fine 
orchestra  provided  by  the  entertainment 
committee,  which  under  the  chairman- 
ship of  Gus  Schlesinger  overlooked  no 
valid  bets.  At  midnight  supper  vyas 
served,  and  the  waiters  in  performing 
their  appointed  rounds  waded  through 
hundreds  of  yards  of  colored  streamers 
and  over  many  boxes  of  confetti.  Fol- 
lowing the  supper  came  the  entertain- 
ment, and  the  talented  performers  held 
their  audience  unbroken  until  3.10 
o'clock.  It  was  an  A  No.  1  program, 
worthy  of  any  first-class  house. 

In  the  absence  abroad  of  President 
Paul  H.  Cromelin,  Vice-President 
George  W.  Newgass  headed  the  Inter- 
Ocean  forces.  Other  officers,  officials 
and  employes  present  were  Secretary 
and  Treasurer  Frederick  F.  Neuman, 
Foreign  Sales  Manager  Gus  Schlesin- 
ger; E.  H.  Kaufman,  manager  acces- 
sories department,  and  Mrs,  Kaufman; 
Jacob  L.  Kempner,  manager  domestic 
distribution;  Mr.  and  Mrs.  Robert  A. 
Foster,  Mr.  and  Mrs.  Walter  H.  Son, 
Harry  Neuman,  N.  Phelps,  Al  Hartlieb, 
Louis  Goldstein,  Fred  Shoninger,  Carlos 
Salazar,  Eda  Schulhof,  C.  P.  Scherer  and 
Irene  Epstein. 

Among  'the  guests  of  the  company 
were  Ricord  Gradwell,  of  the  Producers' 
Security  Corporation,  accompanied  by 
E.  W.  Donahue,  general  manager  of  the 
American  Steel  and  Wire  Company; 
Mr.  and  Mrs.  Sidney  Garrett,  Edward 
Godal,  managing  director  British  and 
Colonial  Kinematograph  Company,  Ltd., 
of  London;  Evelyn  Greeley,  Major  and 
Mrs.  Herbert  M.  Dawley,  Mr.  and  Mrs. 
Allan   Lownes,  Millard   Ellison,  M.  S. 


Epstin,  Mildred  Adams,  Mr.  and  Mrs. 
Edward  M.  James,  George  Blaisdell, 
Mayer  Schlesinger,  Mr.  and  Mrs.  Leon 
Schlesinger,  Henry  Goldstone  and  E. 
McGowan. 

The  professional  guests  included  Pro- 
fessor Huber,  comedy  magician;  Miss 
Emma  Ainslee,  assisted  by  Miss  Seevers, 
who  also  finely  accompanied  Miss  Ethel 
Whiteside;  Jim  Dougherty,  Burt  Wal- 
ton and  Al  Pianadosa,  Miss  Wickie  Bird 
and  George  F.  Curtis. 

Just  before  the  party  sat  down  to 
supper  a  committee  consisting  of  Mr. 
Gradwell,  Miss  Adams  and  Mr,  Blaisdell 
awarded  six  prizes  for  originality  of 
costumes.  The  winners  were  William 
Home,  Carlos  Salazar,  Gus  Schlesinger 
— who  was  given  a  booby  prize  he  had 
carefully  selected  and  the  passing  over 
of  which  occasioned  much  merriment — 
Miss  Lillie  Schulhof,  Miss  Raines  and 
Miss  Horne. 

Inter-Ocean  may  congratulate  itself 
that  it  staged  a  family  gathering  that 
will  rank  among  the  best  of  the  indus- 
try's long  list. 


January  10,  1920 

mentioning  that  he  had  considerable 
trouble  getting  the  first-run  houses  of 
Canada  to  book  it.  He  produced  let- 
ters showing  that  the  asking  price  of 
$1,000  for  the  first-run  in  Toronto  was 
refused,  and  that  he  was  compelled  to 
rent  the  Grand  Opera  House  of  that 
city  for  an  indefinite  run,  to  get  the 
first-run  showing.  The  final  result  was 
that  the  picture  grossed  $16,000  for  six- 
teen weeks.  To  bear  out  his  statement 
he  produced  certified  box-office  state- 
ments. 

Mr,  Stephenson  says  that  "The  Lost 
City,"  is  the  greatest  serial  he  has  ever 
seen,  and  like  many  other  state  rights 
buyers,  at  first  he  was  not  interested 
in  it  because  it  was  a  serial,  but  after 
looking  at  the  first  three  episodes  he 
saw  the  box-office  possibilities  of  a  se- 
rial of  this  magnitude  with  wild  animals 
and  did  not  hesitate  to  close  the  deal, 
he  says. 


Stephenson  Buys  Rights 

to  "Lost  City"  for  Canada 

WORD  comes  from  the  Warner 
Brothers'  office,  where  the  dis- 
tribution rights  of  Selig's  big 
animal  serial,  "The  Lost  City,"  are  for 
sale,  that  Charles  L.  Stephenson,  of  Tor- 
onto, Canada,  has  bought  the  Canadian 
distribution  rights.  What  is  claimed  to 
be  a  record  price  is  said  to  have  been 
paid  for  this  territory. 

Mr.  Stephenson  is  one  of  Canada's 
pioneer  picture  men  and  has  acquired 
a  reputation  of  putting  things  over  in  a 
big  way.  He  formed  the  Exhibitors 
Distribution  Corporation,  which  is  sim- 
ilar to  the  First  National  Exhibitors 
Circuit  of  this  country. 

Mr.  Stephenson,  while  in  this  country, 
related  his  experience  with  "Mickey," 


Bowker  to  Manage  Two 

A  story  published  in  Moving  Picture 
World  a  few  months  ago  called  atten- 
tion to  the  theatre  situation  in  West 
Chester,  Pa.,  pointing  out  that  the  pat- 
ronage as  brought  in  from  surrounding 
territory  was  not  sufficient  to  make  the 
three  moving  picture  houses  a  week- 
round  success. 

This  week  J.  B.  Bowker,  manager  of 
the  Idlehour  Theatre,  becomes  manager 
of  the  two  other  houses,  the  Opera 
House  and  the  Rialto,  which  will  be  op- 
erated by  the  Stanley  Boo'dng  Company 
of  Philadelphia.  The  Idlehour  will  be 
closed,  cutting  out  all  operating  over- 
head and  leaving  two  houses  to  take 
care  of  the  public,  which  is  quite  suf- 
ficient to  guarantee  a  good  return. 

Mr,  Bow'<er  has  the  best  wishes  of 
the  whole  community  which  he  supplied 
with  first-class  programs  while  at  the 
Idlehour. 


PROJECTIONISTS— If  you  knew  what 
"Richardson's  Handbook"  would  do  for 
yoti,  as  it  lias  done  for  others,  you  would 
not  hesitate  one  minute  in  sending  $4  (or 
the  standard  work  on  projection.  Join  the 
ranks  of  the  satisfied  thousands  that  now 
t>ossess  this  work.  Moving  Picture  World, 
516  Piflh  Avenue,  New  York. 


Int^r-Ocean's  Bainquet  and  Dance  at  the  Hotel  Astor,  December  27,  I9I9. 


January  10.  1920 


THE    MOVING    PICTURE  WORLD 


229 


Mary  Pickford  Is  Ready  to  Play 

The  ''Glad  Game"  of  'Pollyanna 


99 


UNITED  ARTISTS  CORPORATION 
has  announced  that  its  first  Mary 
Pickford  production  would  be 
"Pollyanna,"  the  "glad"  story  from 
Eleanor  H.  Porter's  novel,  which  has  the 
reputation  of  being  one  of  the  country's 
real  "best  sellers,"  and  which  has  been 
unusually  successful  on  the  stage,  as  a 
four-act  comedy  dramatized  by  Cath- 
erine Chisholm  Gushing.  Release  date 
for  the  film  is  January  18. 

Mary  Pickford's  entrance  into  the  in- 
dependent field  with  Charlie  Chaplin, 
Douglas  Fairbanks  and  D.  W.  Griffith 
was  one  of  the  biggest  sensations  in  the 
motion  picture  industry  in  nineteen 
nineteen.  Only  through  their  own  or- 
ganization was  it  possible  for  these 
stars  to  enter  the  independent  field  and 
rent  their  productions  on  their  indiv- 
idual merits. 

"Pollyanaa''  Develops  Opportunities. 

"Pollyanna"  has  proven  to  Miss  Pick- 
ford that  this  change  has  given  her  the 
greater  opportunities  she  sought.  Miss 
Pickford  has  taken  an  unusually  long 
time  to  finish  "Pollyanna,"  but  she  has 
accomplished  wonders,  according  to 
those  who  have  seen  the  picture. 

Under  her  new  arrangement,  from  a 
script  to  screen,  she  has  had  at  her  dis- 
posal every  resource  and  aid  available, 
absolute  freedom  for  the  full  expression 
of  her  own  inimitable  personality,  and 
unlimited  financial  means.  These  com- 
bined factors  have  brought  about  a  pro- 
duction declared  to  be  of  supreme  qual- 
ity. 

In  making  the  announcement  of  the 
first  Pickford  production  Hiram  Abrams 
of  United  Artists,  said:  "There  is  no 
doubt  in  my  mind,  but  that  'Pollyanna' 
should  be  a  gold  mine  for  exhibitors. 
The  philosophy  upon  which  the  story 
is  based  constitutes  a  theme  which  at 
the  present  time  has  an  unusually  wide 
appeal. 

"There  is  a  craving  at  the  present  time 


on  the  part  of  the  public  for  something 
more  than  mere  entertainment.  Of 
course,  diversion  is  always  the  prin- 
cipal thing  whenever  amusement  is  con- 
sidered, but  at  the  same  time  people 
want  something  that  will  drive  home  a 
few  truths  without  preaching  a  sermon 
or  spoiling  the  flavor  of  a  show  which 
is  meant  for  entertainment. 

May  Help  Soothe  Unrest. 

"Such  a  story  is  'Pollyanna'  with  its 
cheerful  philosophy  of  gladness.  More- 
over, this  production  comes  at  a  time 
when  the  country  is  upset  by  a  period 
of  readjustment. 

"'Pollyanna'  points  out  that  even 
when  things  are  bad  they  might  be 
worse.  This  thought  may  tend  to  stim- 
ulate a  line  of  mental  activity  which 
may  possibly  help  a  little  in  stabilizing 
conditions." 

There  is  no  more  lovable  and  fascin- 
ating figure  in  story  than  "Pollyanna," 
the  joyous  girl  who  comes  into  a  soured 
community  to  sweeten  everybody  by 
playing  the  "glad  game."  Her  helpful 
career  extends  from  the  gingham  period 
to  radiant  maidenhood. 

An  Ideal  Role  for  Mary. 

The  story  concerns  a  lovable  girl  who 
quite  unconsciously,  through  her  per- 
sonality and  quiet  philosophy,  thaws 
out  an  entire  community  where  the  milk 
of  human  kindness  has  become  pretty 
well  frozen.  She  knits  up  a  ravelled 
romance  of  her  elders  and  feels  the 
thrill  of  her  own  first  love. 

At  no  time  in  her  career  has  Miss 
Pickford  had  the  opportunities  for  char- 
acterization as  in  this  production.  She 
is  sweet  and  fascinating  and  her  cheer- 
ful spirit  in  looking  on  the  bright  side 
is  indeed  a  good  tonic  for  all. 

Her  every  presence  on  the  screen  in 
this  picture  invites  sunshine  and  hap- 
piness, though  sometimes  through  a  mist 
of  tears.    There  is  a  depth  of  feeling  in 


the  character  of  "Pollyanna"  that 
reaches  out  and  grips  the  heart. 

Frances  Marion's  Clever  Work. 

The  humor,  the  pathos,  the  genuine 
humanness  that  may  abound  in  this 
picture  should  add  the  largest  and  by 
far  the  most  brilliant  jewel  in  her  crown 
of  success.  "Pollyanna"  will  undoubt- 
edly linger  in  the  memory  of  those  who 
have  followed  her  career. 

In  the  titles  Frances  Marion,  author 
of  the  script,  is  declared  to  have  done 
some  of  her  cleverest  work.  In  her 
adaptation  of  the  story  she  is  said  to 
have  kept  all  the  quaint  essence  of  the 
novel,  with  its  unique  philosophy  of 
gladness,  and  at  the  same  time  has 
given  due  emphasis  to  the  conflict  and 
plot.  Miss  Marion's  knowledge  of  the 
Pickford  art  has  enabled  her  to  sug- 
gest situations  which  have  been  de- 
veloped to  the  utmost. 

Paul  Powell  directed  the  production. 
Charles  Rosher,  photographer,  is  known 
as  "The  Van  Dyke  of  the  Screen." 


Miss  Mason  Working  Fast. 

Rapid  progress  is  being  made  on  the 
screen  production  of  "Her  Elephant 
Man,"  in  which  William  Fox  will  pre- 
sent Miss  Shirley  Mason  for  the  first 
time  as  a  star  under  his  direction. 
Scott  Dunlap,  who  is  directing  the  pic- 
ture, is  said  to  be  giving  it  a  fine  circus 
atmosphere  and  molding  a  story  of 
great  charm  and  distinction. 

"Her  Elephant  Man"  is  scheduled  for 
one  of  the  early  releases  of  the  New 
Year,  when  this  dainty  debutante  of 
Fox  entertainments  will  be  presented 
for  the  first  time  in  an  elaborate  pro- 
duction, she  having  made  her  world- 
wide reputation  as  a  star  in  serials  only. 

liiiiliiiiiliiii>iiiiiiiiiiMiiiiMiiifiiiMMMItiiiiiiiiiiiiiiiiimiiiiiiiitii)i[iijiHiiitiiiiiiiiil  iiiiiiiiiiiiriiiitinaimB 

A  bully,  original  Weitzel  article  on 
Doug  Fairbanks'  "When  the  Clouds 
Roll  By."    Page  289. 


Mary  Pickford  Wears  Her  "Glad"  Rags  in  "Pollyanna." 

Showing  "America's  sweetheart"  In  three  good  views  from  her  first  United  Artists'  release,  "Pollyanna." 


230 


THE   MOVING   PICTURE  WORLD 


January  10,  1920 


Special  Term  of  Supreme  Court  to 

Hear  Suit  Against  Film  Companies 


JUSTICE  RODENBECK  will  hold  a 
special  term  of  the  supreme  court 
at  Rochester  at  which  argument  is 
to  be  heard  on  the  recent  actions  start- 
ed against  the  Famous  Players-Lasky 
Corporation,  the  World  Film  Corpora- 
tion, the  National  Association  of  the 
Motion  Picture  Industry  and  Irving  I. 
Brown  for  damages  totaling  $6,025,000. 
The  actions  are  an  outgrowth  of  a  re- 
cent campaign  against  alleged  film  pi- 
rates by  the  National  Association  and 
the  defendant  film  companies,  in  which 
a  number  of  sensational  raids  were 
conducted  under  the  direction  of  Brown, 
who  was  understood  to  be  a  special  in- 
vestigator for  the  theft  bureau  of  the 
National  Association. 

The  first  of  the  suits  to  be  brought 
into  court  is  that  of  Mrs.  Cora  A.  West- 
cott,  of  Rochester,  against  the  Famous 
Players-Lasky  Corporation  for  damages 
of  $25,000  for  alleged  unlawful  entry 
into  her  house.  She  claims  that  Brown 
and  police  officers  working  under  his 
direction  thoroughly  ransacked  her 
house  in  a  vain  effort  to  find  stolen  film 
and  that  they  did  so  illegally.  The 
reply  of  Famous  Players-Lasky  is  that 
the  officers  possessed  a  warrant  of 
search  and  seizure  by  Judge  Raymond 
E.  Westbury,  of  the  city  court,  civil 
branch,  Rochester.  The  court  has  order- 
ed that  Mrs.  Westcott  make  answer  to 
this  answer  of  the  plaintiff  company. 

Claims  Fake  Arre«t. 

Her  husband,  Eugene  A.  Westcott, 
manager  of  the  Rochester  Film  Ex- 
change, has  brought  an  action  for  $2,- 
000,000,  for  being  falsely  arrested,  his 
place  of  business  ransacked,  film  seized 
and  his  business  generally  hurt.  Sim- 
ilar actions,  each  for  a  like  sum,  have 
been  brought  by  John  R.  Van  Arnam, 
of  Syracuse,  an  exchangeman,  and  Hans 
Frohman,  of  New  York,  a  broker.  Al- 
leged stolen  film  was  also  seized  from 
the  latter  two.  All  three  were  held 
for  consideration  of  their  cases  by  the 
grand  juries,  but  indictments  were  not 
returned  owing  to  the  alleged  disap- 
pearance of  Brown,  with  the  resulting 
failure  of  his  appearing  against  the 
nim  men.  Westcott  has  sworn  out  a 
warrant  for  the  arrest  of  Brown,  but 
It  has  not  been  served  as  he  cannot  be 
located. 

T  "^'Z  T  L^^J^'gh,  of  New  York,  with  John 
J.  Mclnerney,  of  Rochester,  appears  for 
Famous  Players-Lasky,  and  Joseph  A 
Kirby,  of  Rochester,  is  attorney  for  the 
Westcotts. 

Verse  Writing  Contest 

Won  Newspaper  Space 

FOLLOWING  a  suggestion  of  the 
Goldwyn  Pictures  Corp.  Exploita- 
tion Department,  C.  C.  Deardouff 
service  representative  at  Cleveland  got 
a  lot  of  space  out  of  the  Plain  Dealer 
of  that  city  for  the  showing  of  "The 
Gay  Lord  Quex"  at  the  Metropolitan. 

Prizes  of  passes  good  for  periods  vary- 
ing from  six  months  to  a  single  perform- 
ance were  awarded  the  writers  of  the 
best  two  stanza  poem  about  Tom  Moore 
and  the  play. 

Of  course,  the  paper  printed  the  best 
of  the  verses  in  addition  to  the  prize 


winners,  and  every  bit  of  verse  was  a 
free  advertisement  for  the  play.  Its 
cost  was  small  and  the  returns  unusually 
large. 

No  Trained  Gold  Fish  for 
Adda;  She  Wins  by  Talent 

SHE  doesn't  raise  goldfish  that  speak 
French,  nor  does  she  have  a  pond- 
ful  of  alligators  that  dance  the  tan- 
go. It's  strange  that  she  hasn't  any  of 
these  space-attracting  hobbies  or  fan- 
cies that  most  stars  favor. 

However,  if  you  should  press  her  to 
admit  that  she  has  a  hobby,  giving  ■her 
instances  of  how  her  sister-actresses 
even  go  in  for  training  spaghetti  to  take 
the  place  of  morning  glories,  she  will 
admit  that  she  has  just  one  little  "like." 
And  that's  alarm  clocks. 

No,  beg  pardon — alarm  clock.  There's 
just  one.  She  treats  it  as  her  friend. 
She  lavishes  it  with  affection.  And 
some  day  she's  going  to  have  it  studded 
with  a  clump  of  jewels  and  hang  it  on 
the  wall  up  at  her  place  at  72  West 
Fifty-first  street. 

But  do  not  think  that  she  is  enter- 
ing printer's  space  by  way  of  alarm 
clocks.  Her  claim  dates  back  to  the 
time  when  she  was  appearing  in  World 
pictures.  And  that  was  when  World 
was  producing  big  ones  a  mile  a  minute. 
She  played  with  Paramount  also,  and 
her  latest  picture  was  "The  Star  Rover," 
the  Shurtleff  production  of  Jack  Lon- 
don's story  to  be  released  by  Metro. 

And  we  musn't  forget  that  she  played 
on  the  legitimate  stage  in  "The  Man 
Who  Came  Back"  and  just  last  season 
too  a  whirl  at  musical  comedy  in  "Lis- 
ten Lester"  during  its  successful  run 
at  the  Knickerbocker. 

And  who  is  this  pretty  young  lady 
about  whom  we've  said  all  this? 
Why,  don't  you  know? 
It's  Adda  Price. 


Yes,  Adda's  the  Girl. 

She's   pretty    and    you're    Interested  and 
you're  going  to  read  the  accompanying 
story  to  find  out  all  about  her. 


Grossman  Begins  Second  Feature. 

Harry  Grossman,  president  of  Gross- 
man Pictures,  Inc.,  announces  that  pro- 
duction has  been  begun  on  the  second 
picture  of  the  series  of  eight  detective 
story  features  that  are  to  be  made  at 
the  company  studios  at  Ithaca,  N.  Y. 
Marguerite  Marsh  will  be  the  star  in 
each  of  the  pictures,  the  first  of  which, 
"Wits  vs.  Wits,"  has  been  completed 
and  sold.  The  second,  which  will  be 
completed  in  January  is  "Face  to  Face," 
which  is  expected  by  Mr.  Grossman  to 
take  its  place  among  the  best  detective 
stories  ever  screened. 


Triangle  to  Release  Four 
Keystone  Films  in  January 

WITH  the  weekly  release  of  Mack 
Sennett-Keystone  Comedies,  Tri- 
angle hopes  to  make  1920  a  year 
of  laughter.  These  one  and  two  reel 
coihedies,  which  will  contain  many 
laugh  producers  of  box  office  value  and 
many  of  the  best  known  comedians,  such 
as  Mabel  Normand,  Mack  Sennett,  Syd 
Chaplin,  Chester  Conklin,  Mack  Swain, 
Roscoe  Arbuckie,  Ford  Sterling  and  the 
original  Mack  Sennett-Keystone  Bath- 
ing Beauties,  are  featured. 

On  January  4  a  one-reel  Mack  Sen- 
nett-Keystone comedy,  entitled  "A 
Lunchroom  Romance,"  with  Mabel 
Normand,  Roscoe  Arbuckie  and  Ford 
Sterling,  will  be  available  to  exhibitors. 
"Only  a  Farmer's  Daughter,"  a  two- 
reel  Mack  Sennett-Keystone,  featuring 
Louise  Fazenda  and  Charles  Murray, 
will  be  released  January  11.  On  January 
18  "Mabel's  Speed  Cop,"  a  one-reel 
Mack  Sennett-Keystone  comedy,  with 
Mabel  Normand,  Roscoe  Arbuckie  and 
Ford  Sterling,  is  marked  for  release  by 
Triangle.  "She  Loved  a  Nut,"  a  two- 
reel  Mack  Sennett-Keystone  comedy, 
with  Mary  Thurman  and  Ray  Griffith, 
will  be  released  January  25.  On  Feb- 
ruary 1  "The  Handsome  Crook,"  with 
Chester  Conklin,  will  be  available. 


Legion  to  Boost  "Everybody's  Business." 

H.  S.  Piper  of  the  American  Legion, 
who  controls  the  rights  to  "Everybody's 
Business"  for  Michigan,  the  six-reel 
photoplay  production  being  released  by 
W.  H.  Production  Company  on  the  state 
rights  market,  advises  unique  exploita- 
tion and  publicity  stunts  to  be  used  for 
that  production.  The  effects  from  this 
special  exploitation  will  be  felt  not  only 
in  their  own  territory  but  throughout 
the  entire  country. 

"The  Picture  is  going  to  be  shown  the 
second  week  in  February,"  writes  Mr. 
Piper  of  the  American  Legion,  "and  is 
to  be  shown  in  connection  with  a  state 
wide  Americanization  campaign.  Every 
state  committee  of  the  Legion  in  Amer- 
ica will  be  informed  of  the  movement 
here  and  attention  called  to  the  photo- 
play 'Everybody's  Business.'  "These 
things  I  will  go  into  with  you  in  more 
detail  at  a  later  date." 


Overbaugh  Seriously  III. 

Roy  F.  Overbaugh,  cameraman  for 
"Dr.  Jekyll  and  Mr.  Hyde,"  John  Barry- 
more's  starring  vehicle  for  the  Famous 
Players-Lasky  Corporation,  is  ill  with 
pneumonia  and  has  been  temporarily 
replaced  by  Hal  Young,  who  will  work 
until  it  is  time  for  him  to  go  to  Europe 
with  Hugh  Ford  for  the  London  produc- 
tion of  "The  Sorrows  of  Satan." 


January  10.  1920 


THE    MOVING    PICTURE  WORLD 


231 


Exchange  Rate  and  Duping  Driving 
Export  Business  to  Other  Markets 


SCANDINAVIA  prefers  American 
pictures,  but  the  present  abnormal 
rate  of  exchange  is  driving  busi- 
ness to  other  markets,  principally  Ger- 
many," was  the  striking  statement  made 
by  Arthur  George  Gregory,  managing 
director  of  the  Scandinavian  Film  Agen- 
cy, Ltd.,  to  a  World  representative  in 
a  recent  interview  in  the  office  of  Ches- 
ter Beecroft. 

In  substantiation  of  this  statement 
Mr.  Beecroft  pointed  to  the  fact  that, 
while  in  nomral  times  280  kroner  are 
worth  $100,  it  now  takes  570  kroner  to 
equal  the  same  value  in  American  dol- 
lars. On  the  other  hand,  while  it  for- 
merly took  60  kroner  to  equal  100  Ger- 
man marks,  it  now  takes  only  10. 

This  enormous  difiFerence  in  value, 
coupled  with  the  fact  that  fairly  good 
pictures  are  being  produced  in  Germany 
since  the  war,  is  naturally  having  the 
effect  of  throwing  the  business  to  Ger- 
many to  a  large  extent,  regardless  of 
the  higher  quality  of  the  American  prod- 
uct. The  cost  of  printing  in  America 
averages  about  4  cents  a  foot,  while  in 
Germany  it  averages  only  three-quar- 
ters of  1  cent  a  foot.  It  is  therefore 
obviously  impossible  for  the  German 
buyer  to  have  his  printing  done  outside. 
This  means  that  American  producers 
must  be  prepared  to  ship  negatives  to 
Germany  or  forego  their  sales  to  the 
Central  Powers. 

Duping    Is    Working    Great  Injury, 

Another  great  difficulty  facing  pro- 
ducers and  exporters  is  the  duping  of 
films.  Certain  unscrupulous  buyers  are 
making  a  practice  of  this.  In  some  in- 
stances they  buy  a  limited  territory, 
such  as  Scandinavia,  and  make  what 
they  term  "American  export  negatives," 
which  are  sold  along  with  rights  to  any 
other  European  territory  which  the 
buyers  desire.  Another  practice  is  to 
buy  many  more  prints  than  a  territory 
will  support  and  dispose  of  the  surplus. 
Still  another  is  to  sell  the  same  terri- 
tory to  several  buyers,  taking  a  sub- 
stantial deposit  on  each,  and  leaving  the 
buyers  to  fight  it  out  among  themselves. 
The  responsible  men  in  the  industry  are 
combatting  this  and,  armed  with  powers 
of  attorney  from  others,  Mr.  Gregory 
reports  he  has  already  succeeded  in 
landing  one  of  the  parties  in  jail  in 
Copenhagen. 

The  Company  Is  Six  Years  Old. 

The  Scandinavian  Film  Agency,  Ltd., 
has  been  in  operation  now  for  about 
six  years.  Chester  Beecroft  is  its  buy- 
ing representative  in  this  country.  The 
company  handles  Robertson-Cole  pic- 
tures, as  well  as  the  Billy  West  and 
Smiling  Bill  Parsons  comedies,  certain 
Hodkinson  releases  and  others,  and 
within  the  past  year  has  secured  over 
$800,000  worth  of  rights  to  American 
films.  In  addition  to  Mr.  Gregory  the 
managers  are  Mr.  Scavennis  and  Mr. 
Christensen.  Branches  are  maintained 
in  Christiania  and  Stockholm,  with  a 
renting  business  in  the  former  city.  The 
headquarters  are  in  Copenhagen.  The 
company  also  has  made  arrangements 
to  take  over  the  control  of  two  of  the 


largest  theatres  in  Christiania  in  1921. 

Mr.  Gregory  reports  that  in  Scan- 
dinavia the  exhibitors  and  public  are 
tiring  of  the  star  series  of  pictures  and 
that  it  is  practically  impossible  to  sell 
on  this  basis.  While  certain  individual 
stars  are  well  liked,  the  exhibitors  de- 
mand to  see  each  picture  in  order  that 
they  may  buy  it  on  its  individual  merit. 

Difficult   to   Sell   to  Russia. 

Prior  to  the  Russian  upheaval  the 
Scandinavian  Film  Agency  maintained 
branches  in  Petrograd  and  Moscow,  but 
they  have  long  since  been  closed.  There 
is  still  a  small  amount  of  film  sold  in 
Southern  Russia,  but  due  to  the  prac- 
tical absence  of  a  medium  of  exchange 
it  is  necessary  to  intrust  the  films  to 
the  trading  companies,  which  exchange 
them  for  wheat  or  other  commodities, 
which  are  in  turn  sold  and  converted 
into  cash  when  the  ships  return  to 
Denmark. 

Mr.  Gregory  is  thoroughly  in  touch 
with  the  European  situation,  having 
made  many  trips  to  Petrograd,  Moscow, 
London,  Berlin,  Vienna  and  Buda-Pest. 
He  reports  that  in  the  Central  Powers 
conditions  are  much  worse  than  in  Scan- 
dinavia, as  $100  is  worth  5,000  German 
marks  or  24,000  Austrian  kroners;  and 
that  in  Germany  there  is  a  prohibition 
against  the  importation  of  American 
films.  This  embargo  was  to  have  been 
raised  with  the  new  year,  but  it  has 
been  extended  until  May.  However,  if 
raised  then  it  will  not  be  of  much  ser- 
vice, as  in  February  the  theatres  con- 
tract for  pictures  for  the  next  twelve 
months. 

On  a  recent  trip  to  Berlin  Mr.  Greg- 
ery  reports  that  he  came  in  contact  with 
at  least  forty  buyers  from  various  sec- 
tions of  the  world  who,  attracted  by 
the  very  low  price  of  the  German  films, 

HiiitiiiiiiiiniiiiiiiiiiiiiiitiiiiiiiiiiiiiiiiiiiiiiiiiiiiiHiiiiiitiiniiiiiiiitiiiiiiiiiiiiiiiiiiiiiiiiiiiiitiiiiiiiiiiiiiiiiiiiiiMiiii 


Look  Out!  You'll  Be  Vamped! 

Ethel    Kerwin.    one    of    the  "vamps" 
vanquished  by  Tarzan  In  .Numa'a 
feature,  "The  Return  of  Tarzan." 


due  to  the  present  rate  of  exchange, 
were  seeking  to  make  purchases  for 
their  countries. 

Mr.  Gregory  is  confident  that  unset- 
tled conditions  due  to  the  delay  in  con- 
cluding peace  with  the  Central  Powers 
is  to  a  large  extent  responsible  for  the 
abnormal  exchange  conditions.  He  also 
states  that  if  American  producers  de- 
sire to  continue  to  compete  in  the  Eu- 
ropean markets  it  will  be  necessary  to 
materially  reduce  the  price  of  the  films. 

C.  S.  SEWELL. 

"Blindness  of  Youth"  Now 
Selling-  Fast  Everywhere 

THE  initial  trade  showing  of  "Blind- 
ness of  Youth,"  the  new  society 
drama  presented  by  Murray  W. 
Garsson,  of  the  Foundation  Film  Cor- 
poration, has  just  been  held  and  a  num- 
ber of  territories  were  sold  immediately, 
it  is  announced. 

Frank  Gersten,  Inc.,  130  West  Forty- 
sixth  street.  New  York,  purchased  the 
rights  for  New  Jersey.  Sol  Lesser  and 
Leon  D.  Netter,  of  the  Masterpiece 
Film  Corporation,  of  Cleveland,  Ohio, 
have  purchased  the  picture  for  distri-. 
bution  in  the  Buckeye  state.  Bids  for 
territorial  rights  have  been  received 
from  all  parts  of  the  country  and  it  is 
expected  that  all  states  will  be  disposed 
of  within  a  very  short  time.  Arrange- 
ments already  have  been  made  for  the 
sale  of  New  York  territory,  it  is  stated. 

That  Mr.  Garsson's  plans  for  continu- 
ing the  advertising  campaign  he  has 
inaugurated,  even  after  all  territories 
have  been  sold,  is  proving  popular  with 
the  independent  distributors  is  appar- 
ent from  the  many  commendations  that 
he  has  received.  It  is  his  plan  not  only 
to  continue  the  campaign,  but  to  do 
everything  else  possible  to  insure  the 
success  of  the  production  from  a  finan- 
cial standpoint  of  the  state  rights 
buyers. 

A  great  variety  of  posters  are  in  the 
process  of  manufacture  and  will  be  de- 
livered to  the  state  rights  buyers  as 
soon  as  they  are  completed.  A  press 
book,  containing  a  great  variety  of  ex- 
ploitation aids  for  the  exhibitor  will  be 
at  the  disposal  of  exhibitors.  In  addi- 
tion to  this  a  number  of  attractive  post 
cards,  stickers,  throw-aways  and  book- 
lets will  be  available,  it  is  announced. 


Gets  Rights  to  Broadway  Plays. 

"The  Wonderful  Thing,"  a  play  by 
Mrs.  Lillian  Trimble  Bradley,  which 
was  recently  placed  in  rehearsal  by 
George  Broadhurst,  is  one  of  the  Broad- 
hurst  dramatic  properties  the  motion 
picture  rights  of  which  have  been  ac- 
quired for  Paramount-Artcraft  pictures. 

The  Famous  Players-Lasky  Corpora- 
tion also  announces  it  has  purchased  the 
motion  picture  rights  of  "For  the  De- 
fense," Elmer  L.  Rice's  melodrama  in 
which  Richard  Bennett  is  appearing  at 
the  Playhouse. 


There  is  a  saving  of  $4.80  to  those  who 
pay  the  annual  subscription  rate  of  $3  to 
Moving  Picture  World.  The  newsstand 
price  is  IS  cents. 


232 


THE    MOVING   PICTURE  WORLD 


January  10,  1920 


Keeping  in  Personal  Touch 


By  Sam  Spedon 


MILWAUKEE  is  growing  so  rap- 
idly and  becoming  such  a  film 
center  that  it  was  found  advan- 
tageous to  concentrate  most  of  the 
film  interests  at  one  point,  therefore  the 
Toy  Building  has  been  made  the  mecca 
of  the  industry.  Almost  any  day,  by 
standing  at  the  entrance,  you  can  meet 
the  exhibitors  and  trades  people  of  Wis- 
consin. Through  the  courtesy  of  the 
traveling  representative  of  the  Moving 
Picture  World,  Nat  Bregstein,  we  are 
put  in  personal  touch  with  some  of  our 
old  and  many  new  friends  in  the  indus- 
try, as  follows:  Leon  Thurwachter,  late 
of  Uncle  Sam's  forces  and  now  rep- 
representing  the  Triangle  Corporation. 

*  «  * 

George  L.  Levine,  manager  of  the 
Universal  exchange,  together  with  Rob- 
ert F.  Finck  and  Ross  Baldwin,  two  of 
his  efficient  aides. 

*  *  * 

Ervine  Rink,  manager  of  Super  At- 
tractions Film  Company,  Inc.,  and  H. 
F.  Fitzgerald,  the  debonair  and  Chester- 
fieldian  representative  of  the  First  Na- 
tional. 

*  *  * 

George  L.  Stiles,  manager  of  the  Bee 
Hive  Exchange,  buzzing  about  his  ter- 
ritory and  gathering  in  the  honey  and 
E.  L.  Hadfield,  manager  of  the  Wiscon- 
sin Film  Corporation,  handling  the  big 
ones  and  complaining  that  there  are 
only  twenty-four  hours  in  the  days. 

*  *  * 

Ray  Smith,  "The  Projectionist,"  hand- 
ling Power's  machines  and  equipment 
accessories.  He  is  preparing  for  a  new 
year  rush  by  stocking  up  to  the  ceiling. 

*  *  * 

C.  E.  Bunce,  of  the  Exhibitors  Supply 


Company,  has  the  distinction  of  supply- 
ing two  simplex  type  S  machines,  a 
transmitter  an  a  Minusa  screen  for  the 
new  Reviera  Theatre  costing  $150,000  to 
be  opened  in  Milwaulcee  in  the  very  near 
future.  Rice  and  Schwartz  are  the  pro- 
prietors of  the  Reviera. 

*  *  * 

W.  A.  Eschman,  manager  of  the  Pathe 
exchange,  is  working  his  staff  at  high 
speed,  to  secure  the  1919  trophy  for  a 
record  booking. 

*  * 

Sanford  M.  Cohn,  of  the  U.  C.  Films, 
Inc.,  is  building  up  an  industrial  trade 
in  the  manufacture  of  films  that  has 
gained  for  him  the  soubriquet  of  tHe 
"Rothacker"  of  Milwaukee. 

*  «  « 

J.  S.  Barheney,  manager  of  the  Metro 
exchange,  S.  P.  Camp,  of  the  same  com- 
pany, and  W.  C.  Kunzman,  of  the  Na- 
tional Carbon  Company,  were  some  of 
the  hustlers  seen  chasing  through  the 
offices  of  the  Toy  Building. 

*  *  * 

Terry  Ramsaye  is  editing  and  titling 
"The  Log  of  the  U-35"  for  C.  B.  Price 
Company,  Inc. 

*  *  « 

The  F.  I.  L.  M.  Club  of  Greater  New 
York,  will  hold  a  dinner  and  dance  at 
the  Hotel  Claridge  in  February 

*  «  * 

The  executive  committee  of  the  New 
York  State  Exhibitors  League  held  a 
meeting  at  BuflFalo  on  Friday,  January  2. 
Fifty-one  exhibitors  were  in  attend- 
ance. 

*  *  * 

A.  J.  Dillingham,  of  Detroit,  was  in 
New  York  the  week  of  December  29. 


Alfred  Ranzer,  who  was  one  of  the 
exchange  staff  at  the  Chicago  office  of 
the  United  Picture  Theatres,  is  now 
manager  for  the  same  company  of  the 
Detroit  exchange. 

«   *  * 

W.  F.  Kelly,  of  Kelwin  Film  Company, 
729  Seventh  avenue.  New  York,  is  con- 
sidering extending  his  export  activities 
for  1920.  It  is  possible  Guy  R.  Ham- 
mond will  go  throughout  Latin  America 
for  Kelwin  before  a  great  while. 

*  *  • 

J.  M.  deAragon,  general  manager  of 
the  moving  picture  department  of  Gil- 
lespie Company,  is  doing  more  produc- 
tion buying  for  exclusive  rights  for  La- 
tin America.  "The  Bandbox,"  featuring 
Doris  Kenyon,  was  one  deal  closed  dur- 
ing Holiday  week. 

*  *  * 

Max  Gluckman  &  Company,  of  110 
West  Fortieth  street,  will  remove  to  220 
West  Forty-Second  street  after  Janu- 
ary 1.  Jacobo  Gluckman  is  the  Amer- 
ican representative.  The  Gluckman 
company  are  exporters  for  Buenas  Airej 
and  Argentina.  Max  himself  is  now  in 
France  and  will  start  for  the  United 
States  shortly  after  January  1. 

*  *  * 

Louis  Klar,  of  Robertson-Cole,  and  F. 
M.  De  Lorenzo,  of  the  Hallmark,  are 
two  of  the  well  known  and  popular 
exchangemen  of  the  Wisconsin  terri- 
tory and  we  are  glad  to  get  in  touch 
with  them. 

*  *  • 

Ralph  Wetstein,  of  the  Midwest  Dis- 
tributing Company,  besides  being  one 
of  the  busiest  exchange  men  in  the  in- 
dustry owns  The  Toy  Theatre  in  the 
Toy  Building. 


A  Lineup  of  Realart  Beauty  Which  Is  Helping  Many  a  New  Theatre  to  Shove  Off  to  Success  on  Its  Premier. 

Constance  Binney  smiles  at  the  left  In  "Erstwhile  Susan";  Alice  Brady  "rails"  at  life,  center,  In  "The  Pear  Market;" 
Mary  Miles  Minter  looks  sweet  sixteen,  right,  In  "Anne  of  Green  Gables." 


January  10,  1920 


THE  MOVING  PICTURE  WORLD 


233 


Covering  "The  Coast"  News  Field 

By  A.  H.  Giebler 


World's  Ad  Manager  on  Coast. 

A MAC  ARTHUR,  JR.,  advertising 
manager  of  the  Moving  Picture 
•  World,  has  arrived  in  Los  An- 
geles for  a  two-inonths'  stay,  during 
■which  time  he  will  make  a  complete 
survey  of  the  film  industry  in  the  West 
and  arrange  for  a  system  of  closer  re- 
lations between  the  producer  and  the 
magazine. 

Mr.  MacArthur's  trip  to  the  coast  is 
primarily  of  a  business  nature,  but  he 
IS  combining  business  with  pleasure  by 
meeting  many  of  the  people  on  the  long 
list  of  friends  he  has  made  during  his 
connection  oi  more  than  a  decade  with 
the  film  industry  whose  work  has  called 
them  West,  as  well  as  adding  to  the 
list  by  forming  the  acquaintance  of 
many  native  sons  and  daughters. 

MacArthur,  or  "Mack,"  as  he  is  more 
generally  known,  expresses  himself  as 
delighted  with  the  country  and  the  cli- 
mate, and  the  first  Sunday  of  his  stay 
he  had  the  unusual  experience  of  at- 
tending a  Christmas  Tree  party  on  the 
beach,  where  the  weather  was  so  warm 
that  most  of  the  party  wore  bathing 
suits  and  confetti  had  to  be  used  to  rep- 
resent snow.  The  Christmas  Tree  fes- 
tivities was  given  by  members  of  the 
Christie  Comedy  organization. 


Von  Ronkle  in  Town. 

S.  L.  Von  Ronkle,  of  the  Chicago  Slide 
and  Poster  Company,  is  in  Los  Angeles 
on  business,  and  incidentally  to  spend 
the  holidays  in  Southern  California. 


Los  Angeles  Banquets  Arthur  S.  Kane. 

A  testimonial  dinner,  one  of  the  most 
elaborate  affairs  of  the  season,  was 
given  to  Arthur  S.  Kane  in  Parlor  F 
of  the  Alexandria  Hotel  on  December 
23.  Orrin  F.  Woody,  manager  of  the 
Realart  Exchange,  was  host  of  the  even- 
ing, and  Henry  L.  "Buck"  Massie  was 
toastmaster. 

The  banquet  was  attended  by  Mere- 
dith P.  Snyder,  mayor  of  Los  Angeles; 
Mrs.  Snyder;  Ivan  St.  John,  the  m.iyor'* 
secretary,  and  managing  and  dramatic 
editors  of  the  local  press,  trade  paper 
representatives  and  other  friends. 

Addresses,  both  formal  and  informal, 
were  made,  and  Mayor  Snyder  paid  a 
glowing  tribute  to  the  film  industry  by 
giving  facts  and  figures  of  the  m.Tgni- 
tude  of  the  business,  and  speaking  of 
the  help  that  the  films  have  been  in 
upbuilding  the  town,  increasing  the 
population  and  providing  employment 
to  many  thousands  of  people. 


West  Coast  Representative  Visits  East 

G.  P.  Harleman,  business  renrescnta- 
tive  of  the  Moving  Picture  World  on 
the  Pacific  coast,  left  Los  Angeles  on 
December  24  for  a  visit  to  the  New 
York  oflfices  of  the  magazine.  Mr.  Har- 
leman will  be  gone  about  three  weeks 
and  will  stop  over  in  Chicago  on  the 
going  trip,  where  he  has  many  friends 
made  during  his  stay  there  as  repre- 


sentative of  the  World.  This  is  Mr. 
Harleman's  first  trip  East  in  five  years. 


Christie  Christmas  Tree  on  Beach. 

The  entire  Christie  Comedy  forces, 
from  Charles  H.  and  Al  E.  down  to  Pat 
Dowling,  the  press  agent,  went  down  to 
Venice  Beach  the  last  Sunday  in  De- 
cember, where  a  huge  Christmas  tree 
had  been  set  up  in  the  sand,  and  where 
Al  Christie  in  regulation  Santa  Claus 
cap  and  whiskers  topping  a'  bathing 
suit  that  represented  the  rest  of  his 
costume,  did  the  honors  and  distributed 
gifts  to  employes  of  the  Christie  studio. 

Eddie  Barry,  garbed  in  a  bath  robe 
and  carrying  a  scythe  and  an  alarm 
clock,  represented  Father  Time.  An 
aeroplane  from  the  Venice  field  circled 
over  the  tree  and  dropped  confetti  for 
snow  effects,  and  the  Christie  bathing 
girls,  in  an  excess  of  joy  at  seeing  the 
snow,  ducked  Father  Time  in  the  ocean. 

Teddy  Sampson,  Fay  Tincher,  George 
Ovey,  Earl  Rodney,  Bobby  Vernon  and 
Vera  Steadman  were  among  the  leading 
players  in  Christie  Comedies  who  at- 
tended the  celebration. 


Somborn-Swanson. 

On  the  afternoon  of  December  20, 
Gloria  Swanson,  film  star,  and  Herbert 
Somborn  were  married  in  a  private  par- 
lor of  the  Alexandria  Hotel,  the  cere- 
mony being  performed  by  Judge  Craw- 
ford. The  couple  left  immediately  for 
San  Francisco  on  their  honeymoon,  and 
will  stop  in  Santa  Barbara  before  re- 
turning to  Los  Angeles  soon  after  the 
first  of  the  year. 

Miss  Swanson  is  under  contract  with 
the  Famous  Players-Lasky  Company 
and  has  recently  appeared  in  Cecil  B.  l3e 
Mille  productions.    She  was  formerly 


J.  S.  Woodhouse 

In  charge  of  publicity  at  Goldwyn's 
Culver  City  studios. 


the  wife  of  Wallace  Beery,  from  whom 
she  was  divorced  more  than  a  year  ago. 
Mr.  Somborn,  president  of  the  Equity 
Pictures  Corporation,  who  has  spent 
much  time  in  New  York,  will  for  the 
present  make  his  headquarters  at  the 
Harry  Garson  studio. 


Yule  Pageant  by  Film  Players. 

An  open-air  pageant  of  "The  Nativ- 
ity" was  presented  on  the  Monday  and 
Tuesday  evening  of  Christmas  week  in 
the  grounds  of  the  Hollywood  Studio 
Club  by  a  large  assembly  of  motion 
picture  players.  Frank  Keenan  recited 
the  story  of  the  birth  of  Christ,  and 
Helen  Eddy  and  David  Butler  were 
Mary  and  Joseph;  Walter  Long  played 
the  part  of  Herod,  and  Herbert  Cole, 
Lionel  Belmore  and  Antonio  Corsi  were 
the  three  wise  men.  The  proceeds  of 
both  performances  were  donated  to  the 
club  fund. 


Metro  Star  in  Tragic  Auto  Accident. 

Marguerite  De  La  Motte,  who  is  play- 
ing a  leading  role  in  the  Metro  feature, 
"The  Hope,"  narrowly  escaped  death  on 
December  23  in  an  automobile  accident, 
in  which  her  father  and  mother  were 
both  severely  injured.  Miss  De  La 
Motte  and  her  mother  were  in  the  ton- 
neau  of  the  car,  and  her  father,  Joseph 
De  La  Motte,  a  Los  Angeles  attorney, 
was  driving,  when  the  automobile  col- 
lided with  a  South  Hollywood  street 
car  at  Santa  Monica  and  Cahuenga 
avenues,  the  street  car  dragging  the 
automobile  fifty  feet.  Mr.  and  Mrs.  De 
La  Motte  both  sufifered  fractures  of  the 
skull,  besides  cuts  and  bruises,  and  were 
taken  to  a  hospital  after  having  had 
treatment  at  the  Receiving  Hospital,  but 
Miss  De  La  Motte  was  sent  to  her 
home,  as  her  injuries  were  not  so  severe. 


New  Producing  Unit. 

Cyrus  J.  Williams,  general  manager 
of  the  Bradbury  Productions,  has 
launched  a  new  producing  unit  under 
the  name  of  the  Clark  Productions, 
which  will  be  directed  by  Frank  How- 
ard Clark,  and  will  feature  Billie  Brun- 
ton in  a  series  of  polite  comedies,  the 
first  of  which  is  a  two-reel  English 
sketch  called  "Monacled,"  and  plays  up 
a  character  of  the  Lord  Dundreary 
type. 


New  Gym  at  Brunton. 

A  five-room  gymnasium  is  being 
erected  on  the  Brunton  studio  lot  for 
the  convenience  of  the  players  and  em- 
ployes at  the  plant.  The  building  covers 
half  an  acre  of  ground,  and  when  com- 
pleted will  be  equipped  with  showers, 
dressing  rooms,  electric  baths,  locker 
and  athletic  paraphernalia.  A  boxing 
ring  will  be  included  for  the  use  of 
Jack  Dcmpsey  while  he  is  at  the  studio 
during  the  making  of  his  fifteen-episode 
serial. 


Ray  and  Wagner  Fight  Firew 

While  Charles  Ray  and  his  wife  were 
calling  at  the  home  of  Rob  Wagner, 


234 


THE    MOVING    PICTURE  WORLD 


January  10,  1920 


The  Smile  of  the  Yank. 

Portrayed  by  George  George,  who,  deco- 
rated up  with  D.  S.  C.  and  Croix  de 
Guerre,  comes  back  to  play 
in  Christie  comedies. 

noted  writer  of  movie  articles,  last 
Sunday  evening,  the  Wagner  home 
caught  fire  from  a  defective  flue,  caus- 
ing a  loss  of  personal  effects  belonging 
to  Mr.  and  Mrs.  Wagner  valued  at 
$1,500.  Ray,  Wagner  and  a  policeman 
carried  out  valuable  paintings,  books 
and  other  furnishings.  The  fire  was 
put  out  before  the  house  was  entirely 
destroyed,  and  the  loss  is  partly  covered 
by  insurance. 


Pickford  Doll  Auctioned  for  Fund. 

Four  dolls,  dressed  by  Mary  Pickford, 
and  reposing  in  a  beautiful  basket 
which  was  decorated  by  Miss  Pickford, 
are  to  be  auctioned  off  some  day  dur- 
ing the  holiday  season  at  the  Alexan- 
dria Hotel,  for  the  benefit  of  the  Ac- 
tors' Fund.  A  large  photograph  of  Mary 
holding  the  basket  of  dolls,  which  she 
will  autogrraph,  will  go  to  the  person 
who  gets  the  dolls. 


Citizens  Object  to  Night  Studio  Noiies. 

Because  a  whole  neighborhood  claims 
to  have  been  disturbed  by  the  explosion 
of  bombs  and  the  shooting  of  firearms 
used  for  the  making  of  night  scenes  for 
pictures  that  are  being  produced  at  the 
Brunton  studio,  on  Melrose  avenue, 
Councilmen  Conaway  and  Mallard,  of 
Los  Angeles,  will  urge  an  ordinance 
regulating  the  operation  of  motion  pic- 
ture studios  and  camps  with  a  view  of 
eliminating  and  suppressing  disturbing 
noises,  such  as  shooting  and  bomb  ex- 
plosions, after  midnight. 


Tally  Conducts  Contest. 

T.  L.  Tally,  proprietor  of  the  Kinema 
and  Tally's  Broadway  theatres,  inaugu- 
rated a  contest  to  discover  why  his 
patrons  like  the  Charles  Chaplin  come- 
dies better  than  Henry  Lehrman's,  or 
Lehrman's  better  than  Chaplin's,  as  the 
case  may  be.  The  contest  closed  on 
December  26. 


Karger  to  Make  Productions  in  East. 

Maxwell  Karger,  director  general  of 
the  Metro  Pictures  Corporation,  will 
soon  return  to  New  York,  where  he 


will  produce  pictures  to  be  known  as 
The  Maxwell  Karger  Productions,  for 
release  through  the  Metro-Screen  Clas- 
sics organization,  according  to  an  an- 
nouncement made  this  week. 

Mr.  Karger  will  probably  direct  Bert 
Lytell  in  several  special  productions  im- 
mediately upon  arriving  in  New  York, 
l)ut  later  will  devote  his  entire  time  to 
turning  out  subjects  similar  to  those  of 
Cecil  B.  De  Mille,  the  Marshall  Neilan, 
•Mian  Dwan,  and  other  director-pro- 
ducers. 

Nearly  five  years  ago  Mr.  Karger 
founded  the  Columbia  and  Rolfe  com- 
panies, which  were  the  original  and 
largest  of  the  Metro  producing  units. 
For  the  last  three  years  he  has  been  the 
actual  supervisor,  in  scenario,  directing 
and  cutting,  of  all  Metro  productions. 

Clifford  P.  Butler,  now  general  man- 
ager of  the  Metro  Hollywood  studio, 
will  probably  take  over  the  active  man- 
agement of  the  plant  when  Karger 
leaves. 


Balboa  Studios  Sold. 

The  Balboa  studios  in  Long  Beach, 
which  were  built  a  few  years  ago  by 
the  Horkheimer  Brothers,  were  sold  by 
the  Board  of  Trade,  as  trustees,  to  the 
firm  of  McCauley  &  Hunt,  who  have 
incorporated  under  the  name  of  the  In- 
ternational Film  Company,  and  who  will 
rent  space  to  moving  picture  producers. 

Ten  companies  can  be  accommodated 
at  Balboa,  and  at  present  five  com- 
panies, three  of  which  are  making  Bulls- 
Eye  productions,  are  working  there. 
E.  W.  Welch  is  manager  of  the  studio. 


Phillips  and  Holubar  Leave  Universal. 

Dorothy  Phillips,  who  recently  com- 
pleted "The  Gorgeous  Canary,"  at  Uni- 
versal City,  has  left  the  Universal  or- 
ganization, and  her  husband  and  direc- 
tor, Allen  Holubar,  will  leave  as  soon 
as  the  cutting  and  editing  of  the  new 
film  is  finished,  according  to  report. 

Miss  Phillips  is  preparing  to  leave  for 
her  old  home  in  Baltimore,  where  she 
and  her  husband  plan  to  take  a  rest  of 
at  least  two  months.  Rumors  of  nego- 
tiations between  Adolph  Zukor  and 
Holubar,  in  connection  with  the  making 
of  productions  for  the  Realart  program, 
are  in  circulation. 


Laemmle  Arrives  for  Christmas. 

Carl  Laemmle,  president  of  Univer- 
sal, arrived  from  New  York  on  Decem- 
ber 22  on  his  periodical  tour  to  confer 
with  the  heads  of  Universal  City  upon 
1920  productions  and  to  be  present  at 
the  opening  of  "The  Great  Air  Rob- 
bery," which  opened  at  the  Superba  the 
following  Sunday.  Mr.  Laemmle  also 
visited  the  California  Theatre,  where 
Eric  von  Stroheim's  "Blind  Husbands" 
played  during  Christmas  week. 


Production  Begun  on  "Earthbound." 

immediately  upon  the  arrival  of 
Wyndham  Standing  from  the  East  last 
week,  work  was  begun  on  "Earthbound," 
a  Basil  King  story  in  which  Standing 
plays  the  leading  role,  under  the  direc- 
tion of  T.  Hayes  Hunter.  Mahlon  Ham- 
ilton, Flora  Ravelle  and  .A.lec  B.  Francis 
play  impotrant  roles. 


Statement  by  Mitchell  Lewis. 

Mitchell  Lewis,  who  recently  signed  a 
contract  to  star  in  a  number  of  Jack 
London  stories  for  the  Metro-Screen 
Classics  program,  announces  that  he  is 


not  connected  in  any  way  with  the  Los 
Angeles  film  company  bearing  his  name. 
Mr.  Lewis,  who  recently  starred  in  pic- 
tures with  his  own  company  for  the 
Select  Corporation,  has  withdrawn  from 
the  producing  company  that  still  uses 
his  name,  he  declares. 


Studio  Shots 

THOMAS     MEIGHAN     and     his  wife. 
Frances  Ring,  who  has  deserted  the 
footlights    to    spend    the    winter  In 
California  with  her  husband,  are  looking 
for  a  house  big  enough  to  hold  a  good- 
sized  Christmas  tree. 

Samuel  Goldwyn  is  due  to  arrive  from 
New  York  next  week  to  visit  the  Culver 
City  studio  of  his  company. 

Maurice  Tourneur,  one  of  the  Associated 
directors,  is  preparing  to  plcturize  Robert 
Louis  Stevenson's  "The  Pavilion  on  the 
Links." 

John  Bowers,  WiUard  Louis,  Florence 
Deshon  and  Richard  Tucker  are  support- 
ing Madge  Kennedy  In  her  new  Goldwyn, 
"Two  Cents'  Worth  of  Humanness." 

Roscoe  Karns  has  been  engaged  by 
King  Vidor  to  play  the  leading  role  In 
"The  Battle  of  Touth,"  Vidor's  first  pro- 
duction for  the  First  National  Exhibitors. 

Josephine  Sedgwick  will  be  leading  lady 
for  Jack  Dempsey  in  his  coming  serial, 
now  in  course  of  production  at  Brunton. 
,  Jack  Dillon,  who  is  now  directing  Bert 
Lytell  in  a  Metro  production,  has  been 
engaged  to  direct  the  next  Mary  Pickford 
production. 

Margarita  Fisher,  whose  contract  with 
the  American  Film  Company  will  soon 
expire,  is  planning  to  make  a  tour  around 
the  world. 

After  all,  Mabel  Normand  will  not  work 
in  the  East,  but  will  return  to  Culver 
City  soon  after  the  holidays  to  produce 
for  Goldwyn. 

Marshall  Neilan's  second  independent 
production  will  be  made  at  the  Douglas 
Fairbanks  studio,  with  Marjorle  Daw, 
Matt  Moore,  Wesley  Barry,  Tom  Guise  and 
Betty  Bouton  in  the  principale  roles. 

Jack  Mulhall,  Ruth  Stonehouse  and  Mar- 
guerite De  La  Motte  will  play  the  leading 
roles  in  "The  Hope,"  at  Metro. 

Ralph  Wolfe,  a  cousin  of  Will  Rogers,- 
is  doubling  in  brass  at  Bulls-Eye  by  tak- 
ing part  in  comedies  as  well  as  drawing 
sub-title  decorations. 

Melville  Brown,  director  of  Al  St.  John 
in  both  "Speed"  and  "Cleaning  Up,"  haa 
been  engaged  to  direct  the  Montgomery 
and  Rock  two-reel  comedies  for  Vita- 
graph. 

Mabel  Julienne  Scott  will  play  the  lead- 
ing feminine  role  opposite  Roscoe  Ar- 
buckle  in  "The  Round-Up,"  soon  to  be 
produced  at  the  Lasky  studio. 

George  Cowell,  who  has  been  playing 
in  local  film  productions.  Joined  the  Fran- 
cis X.  Bushman-Beverly  Bayne  dramatic 
company  now  playing  "The  Master  Thier' 
on  the  Pacific  Coast. 

Mary  Pickford,  "Queen  of  the  American 
Air  Service,"  has  received  a  Christmaa 
present  in  the  shape  of  a  tiny  aeroplane, 
sent  to  her  by  the  western  department  of 
the  Army  Air  Service  at  San  Francisco. 

W.  A.  Howell  is  a  new  director  at 
Metro,  engaged  to  direct  Viola  Dana  In 
"Eliza  Comes  to  Stay." 

Beatrice  S.  Gowland,  scenario  writer, 
and  her  husband,  Gibson  Gowland.  actor, 
have  each  filed  suit  for  divorce,  each  de- 
manding ^he  custody  of  their  four-year-old 
son. 

Frank  R.  Beal,  director  of  Fox  features, 
will  spend  a  few  weeks  vacation  on  his 
orange  grove  near  Santa  Barbara  before 
returning    to    studio  work. 

Henry  Clive,  noted  artist,  will  furnish 
a  series  of  paintings  to  accompany  the 
titles  of  the  new  Douglas  Fairbanks  pro- 
duction, "When  the  Clouds  Roll  By." 


January  10,  1920 


THE    MOVING    PICTURE  WORLD 


235 


Call  for  Mr.  Chaplin  to  Go  to  Work 

and  Make  Bilious  Millions  Laugh 


THE  subjoined  excerpts  from  an 
editorial  in  the  Chicago  Tribune, 
of  Sunday,  December  21,  under  the 
heading,  "Asking  for  More  of  Charlie 
Chaplin,"  expresses  public  sentiment  so 
aptly  that  they  are  reproduced  here. 

If  Mr.  Chaplin  views  this  subject  from 
the  point  that  he  owes  the  democracy 
of  America  much,  in  order  to  preserve 
due  equilibrium,  in  the  matter  of  give 
and  take — and  we  believe  that  his  in- 
imitable sense  of  humor  will  enable  him 
to  do  so,  then  we  shall  have  reason  to 
expect  that  a  richer  harvest  of  laughs 
is  in  store  for  us. 
What  do  you  say,  Charlie? 
"Mr.  Charles  Chaplin  is  a  matter  of 
serious  concern  in  this  democracy.  He 
is  the  corn  and  circuses  of  the  republic. 
He  is  distributed  and  presented  to  main- 
tain that  general  good  humor  upon 
which  the  safety  of  empire,  autocratic 
or  democratic,  rests. 

"Mr.  Chaplin  has  been  the  salvation 
of  us  masses.  He  has  been  the  pink 
in  life.  He  has  made  the  millions  laugh 
and  laughing  millions  are  safe  millions. 
With  Mr.  Chaplin  in  the  arena  we  knew 
that  the  republic  was  safe,  and  lean  and 
hungry  Cassius  could  not  plot  success- 
fully against  the  security  of  principles 
and  institutions  necessary  to  the  well- 
being  of  the  American  nation. 

"With  one  new  picture  a  month  we 
could  live  in  anticipation  of  compensat- 
ing pleasures.  Mr.  Chaplin  is  a  matter 
of  serious  concern  because  he  seems  to 
have  been  infected  by  the  idea  prev- 
alent in  other  industries  that  prosperity 
and  contentment  can  be  arrived  at  by 
limitation  of  production. 

"We  are  opposed  to  involuntary  serv- 
itude except  in  the  case  of  Mr.  Chaplin. 
In  his  case  we  favor  injunction  and 
mandamus,  search  and  seizure,  compul- 
sion and  a  return  to  slavery.  If  he  knew 
that  he  would  be  sold  down  the  river  if 
he  did  not  produce  this  republic  would 
be  upon  sounder  foundations." 


R.  R.  Nehls  of  American 
Talks  of  "The  Honey  Bee" 

GENERAL  MANAGER  R.  R.  NEHLS, 
of  the  American  Film  Company, 
has  returned  to  Chicago  to  spend 
the  holidays  with  his  family,  after  a 
stay  at  the  Santa  Barbara  studios  since 
early  in  October.  Part  of  the  time  was 
employed  in  supervising  arrangements 
for  the  production  of  another  impor- 
tant "Flying  A"  special,  entitled  "The 
Honey  Bee,"  the  script  being  adapted 
from  Samuel  Merwin's  novel  of  that 
name. 

Marguerita  Sylva,  the  widely  known 
operatic  and  concert  star,  will  appear 
in  the  leading  role  and  Thomas  Holding 


will  be  the  leading  man.  Another  im- 
portant part,  that  of  an  American  prize 
fighter,  who  pays  court  to  the  woman 
of  the  story  in  Paris,  is  sustained  by 
Nigel  Barrie,  only  recently  discharged 
from  the  Royal  Flying  Corps  of  the 
British  army. 

The  filmed  story  will  show  a  fistic 
contest  for  the  world's  championship 
between  the  American  prize  fighter  and 
the  champion  of  France,  and  to  insure 
an  arenic  encounter  worthy  of  the  oc- 
casion the  well  known  middleweight. 
Kid  McCoy,  was  specially  engaged  to 
represent  the  tricolor  champion.  Rupert 
Julian,  director  of  the  picture,  who  will 
be  remembered  by  his  work  in  "The 
Beast  of  Berlin,"  has  handled  this  en- 
counter most  realistically,  Mr.  Nehls 
says. 


Thomas  Fiirniss  of  Duluth 
Retires  from  the  Business 

THOMAS  FURNISS,  of  Duluth,  sold 
the  Rex  and  the  Lyric  in  that  city 
about  two  months  ago  and  has  re- 
tired from  the  business.  The  Twin  City 
Amusement  Company,  owned  by  Reu- 
ben &  Finkelstein,  of  St.  Paul  and  Min- 
neapolis, was  the  purchaser  of  the  Rex 
and  the  Lyric. 

Mr.  Furniss  was  a  showman  of  the 
highest  type  and  conducted  his  theatres 
on  a  high  business  plane.  Of  national 
reputation  in  the  moving  picture  busi- 
ness, he  took  a  lively  interest  in  its 
development  and  was  ever  zealous  for 
its  uplift  and  welfare.  He  was  a  leader 
among  exhibitors  and  always  took  a 
hearty  and  active  interest  in  their  or- 
ganizations, when  convinced  that  they 
stood  for  the  good  of  the  majority.  He 
decried  the  introduction  of  politics  in 
exhibitors'  organizations  and  stood  like 
a  rock  for  open  and  fair  dealing  always. 
His  word  was  ever  his  bond  and  from 
long  knowledge  of  Mr.  Furniss  the 
vvriter,  while  deeply  regretting  his  re- 
tirement, is  glad  of  the  opportunity  to 
state  that  he  always  found  him  to  be 
a  man  of  honor  and  a  gentleman,  in  the 
nicest  sense  of  the  word.  Moreover, 
his  friendship  was  a  something  that  was 
ever  highly  esteemed  by  those  fortunate 
enough  to  gain  it. 


Chicago  F.  I.  L.  M.  Society 
Elects  Officers  for  1920 

THE  following  officers  of  the  F.  I. 
L.  M.  Association  of  Chicago  were 
elected  for  1920,  at  the  annual 
meeting  of  the  organization  held  at  the 
Morrison  Hotel,  Friday,  December  19: 
President,  J.  Friedman;  vice  presi- 
dent, Fred  C.  Aiken;  secretary  and 
treasurer,  R.  C.  Seery;  board  of  direc- 


tors, Clyde  Eckhardt,  D.  N.  Vandawal- 
ker,  C.  Harthill,  R.  C.  Seery  and  F.  J. 
Flaherty.  Legislative  committee,  L. 
Schindler,  H.  W.  Weiss  and  F.  F.  Cres- 
well. 

Grievance  committee,  Fred  C.  Aiken, 
D.  N.  Vandawalker,  F.  F.  Creswell,  J. 
S.  Grauman,  F.  J.  Flaherty  and  R.  C. 
Seery,  secretary;  business  efficiency,  E. 
A.  Eschmann,  Floyd  Brockell,  J.  S.  Grau- 
man, R.  C.  Cropper  and  Frank  Zam- 
breno ;  Committee  on  credits,  Ben.  W. 
Beadell,  J.  F.  Burhorn,  H.  H.  Spanuth 
and  Lee  Herz;  publicity  committee,  E. 
A.  Eschmann,  Floyd  Brockell  and  Lee 
Herz. 


Arbuckle  in  First  Five-Reel  Comeidy. 

"Fatty"  Arbuckle  made  a  short  stay 
in  Chicago  Christmas  week,  on  the  jour- 
ney from  New  York  to  the  Coast.  On 
his  arrival  in  Los  Angeles  he  will  im- 
mediately begin  work  on  his  first  five- 
reel  comedy,  under  the  direction  of 
George  Melford.  It  will  be  the  first 
time  that  Mr.  Arbuckle  has  ever  had  a 
director,  so  that  my  Los  Angeles  col- 
league, A.  H.  Giebler,  famous  for  his 
Rubbering  stunts  in  filmland,  will  doubt- 
less take  due  advantage  of  the  occasion. 
Mr.  Arbuckle  spent  his  Christmas 
aboard  the  westbound  train,  but  he  only 
laughs  at  such  trifles. 


Barbee's  Theatre  to  Open  in  February. 

In  January,  1919,  William  S.  Barbee 
secured  a  lease  for  twenty-five  years  on 
the  old  Inter-Ocean  building,  on  Monroe 
street,  near  Dearborn.  The  site  is  his- 
toric, as  on  it  the  old  Columbia  The- 
atre, devoted  to  the  drama,  housed  for 
a  long  time  the  leading  attractions  vis- 


Sweet  Miss  Loneliness 

Personified  by  Corinne  Griffith  in  her  aew 
Vltagraph,  "Human  Collateral." 


236 


THE    MOVING    PICTURE  WORLD 


January  10,  1920 


iting  Chicago.  The  Columbia  was  wholly 
destroyed  by  fire  about  twenty  years 
ago. 

Mr.  Barbee,  who  is  an  ardent  moving 
picture  fan,  leased  the  old  Inter-Ocean 
building  for  the  purpose  of  transform- 
ing it  into  a  high-class  picture  theatre, 
but  his  plans  have  been  greatly  delayed 
by  labor  strikes  and  inability  to  get 
the  steel  beams  required  for  the  struc- 
ture. Now  he  is  in  a  position  to  state 
that  the  house,  which  will  be  known  as 
Barbee's  Loop  Theatre,  will  be  com- 
pleted about  the  middle  of  February. 

A  large  pipe  organ  has  been  installed 
and  a  twenty-five  piece  orchestra  has 
been  engaged.  Admissions  will  be  50 
and  25  cents. 


Brown  Goes  to  Lo«  Angeles. 

Colvin  W.  Brown,  representing  the 
Clark-Cornelius  Corporation  and  per- 
sonal representative  of  William  J.  Clark, 
spent  a  few  days  in  Chicago  last  week, 
on  his  way  from  New  York  to  Los  An- 
geles, where  he  will  remain  for  two  or 
three  months. 

Mr.  Brown  will  probably  open  an  ex- 


THE  exhibitors  are  taking  notice  of 
the  activity  of  the  Goldwyn  or- 
ganization," says  Felix  Feist,  vice- 
president  and  manager  of  sales,  "not 
only  in  regard  to  the  Goldwyn  Star  Pic- 
tures and  the  Eminent  Authors,  but  also 
the  short  subjects,  the  Goldwyn-Bray 
Pictograph,  the  Ford  Educational  Week- 
ly and  new  subjects  under  way.  More 
than  7,000  exhibitors  are  using  these 
reels  already,  and  the  new  year  will 
find  a  country-wide  call  for  these  sci- 
entific and  comic  subjects  that  have  a 
popular  appeal. 

"Besides  the  Goldwyn-Bray  Picto- 
graph we  shall  shortly  release  the  Gold- 
wyn-Bray Comic  and  the  Goldwyn-Bray 
Graphic,  as  well  as  the  Ford  Educa- 
tional Weekly,  which  is  covering  in- 
dustrial and  scenic  subjects.  We  shall 
prepare  a  number  of  short  films  in  color 
that  will  add  a  new  angle  of  interest 
to  these  releases.  No  expense  is  being 
spared  to  get  results  and  the  best  brains 
are  being  employed  to  make  sure  that 
these  reels  are  entertaining  as  well  as 
instructive. 

Names  Short  Subjects. 

"Booth  Tarkington  is  writing  a  series 
of  two-reel  comedies  which  Goldwyn 
will  produce  and  distribute  under  the 
title  of  the  Edgar  Comedies. 

"We  are  keeping  pace  with  the  de- 
mand for  high  quality  short  subjects  of 
Goldwyn  caliber;  in  fact,  anticipating 
it.  I  do  not  agree  with  some  film  manu- 
facturers who  say  the  educational  film 
is  going  to  be  the  backbone  of  the  in- 
dustry, because  the  story  and  the  drama 
will  always  command  the  greater  au- 
dience. Where  the  exhibitor  finds  his 
patrons  pleased  with  intelligent  short 
subjects  of  the  Goldwyn-Bray  quality, 
he  will  find  us  ready  to  supply  the  best." 

Ford  Educationals  Please  Many. 

Nineteen  releases  have  already  been 
announced  on  the  Goldwyn-Bray  Picto- 
graphs,  ranging  from  "The  Samoan  Fol- 
lies," the  "Mysteries  of  Snow"  and  the 
extraordinary     cartoon     series  called 


ecutive  office  in  Los  Angeles  for  his 
organization  and  will  most  likely  be 
joined  by  H.  C.  Cornelius,  vice-presi- 
dent, about  February  \.  Mr.  Cornelius 
is  now  devoting  his  entire  time  to  the 
corporation's  interests.  The  proposed 
Los  Angeles  office  will  be  used  as  pro- 
duction headquarters. 

President  Clark  is  convinced  that  the 
day  of  the  program  picture  has  passed 
and  that  the  demand  henceforth  will  be 
for  big  pictures  only,  including  dramas 
and  comedies — the  latter  of  the  lively, 
farcical  type. 


Hallmark  Has  New  Milwaukee  Manager 

F.  C.  Henzler  has  been  appointed 
manager  of  Hallmark's  Milwaukee  ex- 
change, to  take  effect  Monday,  Decem- 
ber 29.  He  spent  Christmas  week  in 
Chicago,  with  Frank  J.  Flaherty,  divi- 
sion manager,  getting  familiarized  with 
details. 

Mr.  Henzler  has  spent  seven  years  in 
exchange  business  ai.d  was  manager  of 
the  General  Film  Company's  Milwaukee 
exchange  for  some  time  before  that 
company  went  out  of  business. 


"Out  of  the  Inkwell."  Three  subjects 
are  usually  included  in  each  release, 
which  runs  one  reel. 

The  two-reeler  Edgar  Comedies  are 
now  in  process.  The  first  eight  manu- 
scripts have  already  been  accepted. 

Prizma  Films  Guatemalan 
Descendants  of  Montezuma 

THE  current  Prizma  is  "Guatemala," 
the  modern  land  of  an  ancient  peo- 
ple, descendants  of  the  great  Mon- 
tezuma. Prizma  has  thus  picturized  a 
land  often  heard  of,  but  of  which  very 
little  is  known. 

This  country  is  one  of  our  little  known 
Central  American  neighbors.  Guate- 
mala City  is  the  capital  and  is  located 
not  far  inland  from  San  Jose,  the  Pacific 
coast  port. 

Each  morning  sees  the  descendants 
of  the  Aztec,  Toltec  and  Maya  Indians 
hurrying  along  at  a  dog-trot  with  heavy 
loads  of  food  and  other  wares,  which 
they  carry  to  the  public  markets.  Their 
dress  is  quaint  and  inclines  to  the  spec- 
tacular at  times. 

.  Here,  too,  are  found  some  of  the  an- 
cient remains  of  temples  of  the  jungle, 
built  nearly  fifteen  hundred  years  ago. 
The  existence  of  a  forgotten  race  is 
known  to  us  only  through  these  mys- 
terious ruins. 

There  is  much  of  mystery  and  inter- 
est in  this  Prizma  picture,  which  is  being 
released  by  the  Republic  Distributing 
Corporation. 

"Other  Men's  Shoes"  Has 

Strong  Cast  of  Players 

IN  "Other  Men's  Shoes,"  the  first  of 
the  series  of  big  photoplays  pro- 
duced by  Edgar  Lewis  for  Pathe, 
will  be  seen  a  strong  cast.  It  embraces 
names  of  those  who  are  not  only  fa- 
miliar to  picturegoers  but  also  actors 
well  known  on  the  legitimate  stage. 

Crauford  Kent,  who  has  a  number  of 
stage  successes  as  well  as  many  on  the 


screen  to  his  credit,  was  selected  by 
Mr.  Lewis  to  play  the  difficult  dual  role 
of  the  twin  brothers.  His  leading  wo- 
man is  Irene  Boyle,  who,  after  a  long 
absence  from  the  screen,  returned  espe- 
cially because  Mr.  Lewis  desired  her  to 
create  the  leading  feminine  role. 

Harold  Forshay,  hitherto  seen  in  juve- 
nile and  light  comedy  roles  shows  his 
versatility  by  playing  the  villainous 
character  of  Dreenen.  John  P.  Wade 
is  the  unscrupulous  partner  of  Forshay. 
Bobby  Connelly  is  seen  to  advantage 
in  a  role  that  calls  for  comedy  and 
pathos. 

Robertson-Cole  Official 
Gets  Diamond-Studded  Belt 

TO  show  their  esteem  for  him  as 
a  man  and  leader,  the  twenty- 
six  branch  managers,  the  field 
manager  and  the  three  supervisors  of 
the  Robertson-Cole  Distributing  Corpo- 
ration tendered  A.  S.  Kirkpatrick,  vice 
president  and  general  manager  a  plati- 
num belt  buckle  studded  with  thirty 
diamonds. 

The  tribute  was  in  the  form  of  a 
Christmas  gift.  The  front  of  the  buckle 
is  platinum  and  inlaid  is  a  map  of  the 
United  States.  The  back  is  of  gold. 
Twenty-six  cities  are  represented  on  the 
platinum  map  with  a  large  diamond. 
The  four  corners  are  decorated  with 
larger  diamonds,  the  gifts  of  Joe  L. 
Merrick,  field  manager,  O.  R.  Hanson, 
Newton  E.  Levi,  and  Fred  G.  Sliter, 
supervisors.  The  map  of  the  United 
States  is  outlined,  and  in  lieu  of  nam- 
ing the  exchanges  the  spot  is  studded 
with  a  large  diamond.  The  presenta- 
tion was  made  by  Mr.  Merrick. 

Following  are  the  branch  managers 
who  contributed  toward  the  Christmas 
gift  for  Mr.  Kirkpatrick:  Jerome 
Safron,  R.  A.  Davis,  F.  F.  Kimmerle, 
E.  J.  Hayes,  Max  Levey,  Chas.  Casa- 
nave,  Morton  A.  Levy,  R.  C.  Herman, 
H.  D.  Cassidy,  Geo.  J.  DeBute.  C.  W. 
Tyler,  E.  McAvoy,  A.  R.  Patton,  Lewis 
Klar,  I.  F.  Mantzke,  Al.  Durning,  F. 
Goldfarb,  T.  R.  Richards,  E.  J.  Tilton, 
J.  F.  Gill,  Geo.  Moore,  Theo.  Johnson, 
W.  A.  Crank,  Fred  A.  Keller,  L.  Wing- 
ham  and  E.  L.  McShane. 


Santa  Claus  Remembers  Seitz. 

On  the  day  before  Christmas  George 
B.  Seitz  and  his  company  qait  working 
on  his  newest  Pathe  serial,  "Pirate 
Gold,"  and  went  to  the  studio  for  an 
advance  Christmas  dinner.  During  the 
dinner  a  commotion  on  the  studio  floor 
aroused  Mr.  Seitz's  curiosity  and  he 
hurried  to  see  what  was  the  matter. 
He  was  surrounded  by  studio  attendants, 
players  and  other  friends  and  given  a 
big  papier-mache  axe.  The  hood  was 
broken  open  and  a  handsome  gold  ciga- 
rette case  marked  with  the  Seitz  mono- 
gram taken  out  and  presented  to  him, 
the  gift  of  the  company  and  the  studio 
employes.  Mr.  Seitz  responded  with  a 
neat  speech. 


Walter  McGrail  Signs  with  Selznick. 

The  Selznick  group  of  players  was 
further  strengthened  this  week  by  the 
announcement  of  Myron  Selznick  that 
he  had  signed  a  long  term  contract  with 
Walter  McGrail,  who  will  be  seen  in 
the  future  with  the  Selznick  pictures. 
He  recently  appeared  opposite  Elaine 
Hammerstein  in  "The  Country  Cousin" 
and  "Greater  Than  Fame." 


Feist  Promises  Goldwyn  Will  Meet 

Increasing  Demand  for  Short  Films 


January  10,  1920 


THE  MOVING  PICTURE  WORLD 


237 


Rubbernecking  in  Filmland 


THIS  installment  of  Rubbernecking 
should  be  called  "Piloting  a  Pil- 
grim," because  the  choicest  seat  on 
the  wagon  was  occupied  by  a  tenderfoot 
from  the  east  in  the  person  of  Archi- 
bald MacArthur,  better  known  as 
"Mack,"  the  advertising  manager  of  the 
magazine  that  is  kind  enough  to  print 
this  column. 

Mack  is  inspecting  Filmland,  giving 
it  the  third  degree,  probing  its  deepest 
and  darkest  secrets,  shaking  hands  with 
the  large  number  of  film  friends  who 
hace  come  west,  making  a  lot  of  new 
ones  and  incidently  gathering  dope  and 
data  for  a  good-for-the-industry  scheme 
that  he  has  had  up  his  sleeve  for  a  long 
time  and  will  spring  soon. 

This  is  Mack's  first  trip  to  the  coast. 
We  piloted  him  around,  showed  him  the 
ropes  and  the  sights  of  our  fair  city 
and  helped  him  watch  his  step  to  the 
best  of  our  ability. 

There  was  only  a  single  instance  when 
we  did  anything  that  might  be  con- 
strued as  putting  one  over  on  him,  and 
that  was  one  day  when,  emerging  from 
our  palatial  offices  in  the  Wright  &  Cal- 
lender  Building,  Mack  caught  sight  of  a 
lady  with  a  sunshade. 

Mack  Makes  An  Observation. 

He  stopped  in  astonishment. 

"Think  of  that!"  he  said.  "A  parasol 
in  the  middle  of  December.  The  boys 
back  home  would  not  believe  it." 

This  was  such  a  grand  testimonial  to 
our  glorious  and  etc.  climate  and  we  be- 
came so  swollen  with  local  pride  that  we 
entirely  forgot  to  tell  Mack  that  the 
lady,  who  is  well  known  to  our  streets, 


The  Weather,  Glenn  Caven- 
der's  Nose,  Elephantine 
Tears  and  Etceteras 
Amuse  Our  Own 
Mack 

By  Giebler 

was  a  little  lit  queer  and  wore  her 
comedy  sunshade  rain  or  shine,  all  the 
year  round. 

This  was  all  the  deception  we  prac- 
ticed on  Mack,  however,  and  that  was 
not  a  very  wicked  deception  because  it 
really  was  hot  enough  for  a  parasol,  in 
spite  of  the  fact  that  it  is  getting  along 
toward  the  shank  end  of  December.  In 
all  other  things  we  lived  up  to  the  repu- 
tation for  truth  and  veracity  that  we 
have  spent  so  many  years  in  accumulat- 
ing, even  to  the  point  of  explaining  that 
Glenn  Cavender's  nose  does  not  look 
that  way  in  real  life. 

The  Studio  Tour  Starts. 

Besides,  it  would  have  been  hard  to 
put  anything  over  on  Mack  so  far  as 
the  films  are  concerned — we  understand 
that  there  are  still  a  few  small  studios 
in  New  York  and  we  have  noticed  that 
folks  coming  out  here  from  the  East 
know  a  good  deal  about  the  movies. 

We  met  Glenn  Cavender  out  on  the 
Fox  lot,  and  after  we  took  a  good  look 
at  his  boob  make-up  we  proceeded  to 
"Rubber"  the  place  from  stem  to  stern. 
I  showed  Alack  Albert  Roscoe  and  his 
new    thirty-eight    dollar    white  pants 


which  he  wears  in  "Her  Elephant  Man," 
a  circus  picture  wherein  he  supports 
Shirley  Mason;  and  we  met  Shirley  Ma- 
son and  her  dog.  Bunk,  and  she  showed 
us  a  scratched  place  on  her  arm  which 
Memo,  the  elephant,  had  done  with  the 
rough  hide  of  his  ear. 

Elephantine  Tears. 

And  then  we  went  over  on  the  circus 
set  where  Director  Scott  Dunlap  was 
working  three  or  four  hundred  extras 
and  a  lot  of  circus  actors  and  beautiful 
ladies  in  tights  in  a  big  tent.  And  we 
saw  Old  Memo,  the  elephant,  and  Nero, 
a  young  elephant  who  is  Memo's 
nephew,  and  we  heard  Nero  lift  his  voice 
in  grief  when  his  Uncle  Memo  and  his 
Aunt  Nellie  were  unhitched  and  taken 
into  the  tent  to  act  in  the  movies,  and 
he  was  left  behind. 

Did  you  ever  hear  an  elephant  weep? 
It  is  heart-rending.  Mack  and  I  were 
almost  moved  to  tears,  and  we  would 
have  gone  right  over  to  where  Nero  was 
chained  to  an  animal  cage  and  patted 
the  little  fellow  on  the  head  and  said 
soothing  words  to  him,  if  the  only  Yid- 
dish elephant  trainer  I  ever  saw  or 
heard  of  hadn't  told  us  to  "get  the  hell 
out  o'  here,"  and  wanted  to  know  if  we 
wanted  to  get  the  "stuffin'  knocked  out 
of  us  or  what." 

Green  Vest  and  Blushing  Bride. 

And  as  we  didn't,  we  went  and  looked 
in  on  a  set  where  Hampton  Del  Ruth 
was  making  a  big  five-reel  special  com- 
edy with  Chester  Conklin,  Jack  Cooper, 
Dorothy  Lee,  Lois  Scott,  Harry  Booker, 
Alta  Allison,  Aline   Griffith   and  a  lot 


i 


Let  Joy  Be  Unconfined. 

Some  beautiful  views  of  Mae  Murray  In  her  newest  Paramount-Artcraft,  "On  With  the  Dance,"  directed  by  George  Fltzmaurlce. 


238 


THE   MOVING   PICTURE  WORLD 


January  10,  1920 


more  in  the  cast,  including  seven  sets 
of  real  whiskers  worn  by  seven  old  boys 
who  have  not  seen  a  barber  shop  since 
Bryan  ran  for  president  the  first  tirne. 

After  this  we  watched  Hpward  Mit- 
chell directing  a  Madlaine  Traverse  play 
with  much  fine  furniture  and  Correan 
Kirkham,  a  new  dramatic  find,  in  the 
action;  peeped  in  on  Dennison  Clifts,  the 
youngest  director  on  the  Fox  lot,  who 
is  finishing  up  a  Buck  Jones  western 
thriller  that  was  started  and  left  half 
done  by  another  director. 

Food  and  Figures. 

We  went  into  the  studio  "eatery,"  the 
exclusive  one  inside  the  studio  walls, 
and  allowed  Carl  Downing,  editorial  and 
publicity  manager,  to  pay  for  our  lunch; 
saw  Gladys  Brockwell  and  her  leading 
man,  Billy  Scott,  who  are  making  "White 
Lies"  under  the  direction  of  E.  J.  Le- 
Saint,  snatching  a  bite  between  scenes; 
and  wound  up  by  talking  to  Sol  Wurt- 
zel,  general  superintendent  of  the  Fox 
western  studio,  who  told  us  so  many 
facts  about  Fox  productions,  and  filled 
our  systems  so  full  of  figures  on  Fox 
film  footage  that  it  will  all  have  to  go 
into  a  separate  story. 

We  dropped  in  at  Christie's  and  saw 
Charles,  the  Chesterfieldian  in  manners, 
and  Al,  who  was  working  out  stuff  for 
"Bringing  Up  Father'  with  Johnny  Ray, 
of  the  vaudeville  team  of  Johnny  and 
Emma  Ray,  as  Jiggs,  and  Margaret  Fitz- 
roy  as  Maggie  Jiggs,  and  both  looking 
their  parts  to  a  T. 

Meeting  the  Darlings. 

We  saw  Scott  Sidney,  Billy  Beaudine, 
George  Ovey,  Bobby  Vernon,  Pat  Bowl- 
ing, J.  Scott  Darling  and  Helen  Darling, 
Teddy  Sampson,  Rosemary  Theby,  who 
was  just  visiting  around  that  day,  Dor- 
othy DeVore,  Fay  Tincher,  and  Nan 
Blair  of  the  scenario  department,  and 
Laura  La  Plant  and  a  lot  more  darlings. 

Miss  La  Plant  will  play  the  part  of 
Daughter  in  "Bringing  Up  Father,"  and 
everybody  around  the  Christie  plant 
says  she  is  a  discovery,  and  they  are 
all  glad  she  is  there,  and  they  expect 
big  things  of  her,  and  so  on. 

The  Christie  boys  invited  Mack  and 
me  to  a  Christmas  party  to  be  given  the 
next  day  on  the  beach  at  Venice.  I 
couldn't  go,  but  Mack  could,  and  did, 
and  brought  back  a  wonderful  tale  of 
sunshine  and  sea  bathing  in  the  winter 
time,  and  the  sad  sea  waves  made  glad 
at  the  sight  of  the  Christie  girls  in  beau- 
tiful bathing  suits,  and  Al  Christie  as 
Santa  Claus,  and  Eddie  Barry  as  Father 
Time,  and  Eddie  getting  ducked  in  the 
ocean  by  the  girls. 

Mack  Meets  Izzy. 

Mack  declared  he  could  hardly  believe 
his  eyes  at  what  he  saw,  and  then  he 
sighed  and  said  back  home  was  never 
like  this  at  this  time  of  the  year. 

The  next  day  we  went  out  to  Metro 
and  watched  May  Allison  making  a 
scene  in  a  big  continental  hotel  for 
"Judah,"  which  will  probably  have  its 
name  changed  before  it  reaches  the 
screen.  We  saw  a  big  Nazimova  set 
with  Ray  Smallwood  as  director  and 
Charles  Bryant  in  the  action;  and  Bert 
Lytell's  "Alias  Jimmy  Valentine"  loca- 
tion; and  then  we  dropped  in  at  the 
National  plant,  where  Isadore  Bernstein 
hailed  Mack  as  he  would  have  hailed  a 
long-lost  brother,  and  almost  wept  with 
joy,  and  the  two  of  them  talked  over 
the  old  days,  which  must  have  been 
happy  days,  from  the  laughs  they  got 
out  of  it,  and  "Izzy"  told  us  of  the  town 
his  company  has  built  out  at  Sunland, 


where  they  are  making  Opie  Read's 
"Kentucky  Colonel,"  and  invited  us  to 
go  out  there,  which  invitation  we  ac- 
cepted for  another  day. 

Another  Happy  Reunion. 

We  went  over  to  the  Bulls-Eye  comedy 
works,  and  there  another  happy  reunion 
took  place,  and  Mack  and  Nat  Spitzer 
slapped  each  other  on  the  back  and 
called  each  other  "You  old  son  of  a  gun, 
you!"  and  things  like  that.  We  stopped 
off  at  Louis  J.  Burston's  place,  and  Mr. 
Burston  told  us  about  the  big  serial  he 
has  just  completed  with  King  Baggot 
in  the  lead,  and  about  other  big  things 
he  will  have  on  the  fire  soon. 

We  called  on  the  Warner  Brothers  at 
<he  Al  St.  John  studio,  and  saw  Al  in  his 
make-up,  anti-prohibition  nose  and  all. 
We  talked  over  old  times  with  the  War- 
ner Brothers,  Sam  and  Jack,  and  I  asked 
Jack  if  he  remembered  "The  Perils  of 
the  Plains,"  the  first  three-reel  western 
ever  made,  and  he  said  he  did,  as  indeed 


he  has  good  cause  to  remember,  because 
the  feature  was  made  for  Warner  Broth- 
ers way  back  yonder  in  the  early  days  by 
Gilbert  P.  Hamilton,  of  the  old  St.  Louis 
Motioa  Picture  Company. 

"The  Perils  of  the  Plains"  was  some 
picture,  wild  and  woolly,  as  we  liked  them 
in  those  days,  full  of  Indians  and  set- 
tlers and  scouts  and  half-breeds.  Joe 
Franz,  who  is  now  directing  Jesse  D. 
Hampton  productions,  was  one  of  the 
sturdy  heroes,  and  Dot  Farley,  now  with 
the  Romayne  Company,  was  the  intrepid 
heroine  who  braved  the  Perils  of  the 
Plains  for  the  man  she  loved,  and  it 
was  a  good  western,  even  if  it  was  made 
almost  entirely  within  the  corporate 
limits  of  the  city    of  St.  Louis. 

Mack  is  going  to  be  in  filmland  for  a 
month  or  two,  and  he  seems  so  delighted 
at  what  little  surface  scratching  we  have 
done  that  I  anticipated  great  pleasure  in 
our  future  rounds,  because  I  am  going 
to  show  him  the  whole  works  while  he 
is  out  here. 


Non-Members  of  League  Will  Be  Paid 
for  Showing  UniversaVs  Industrials 


WITHIN  the  last  two  weeks  Chi- 
cagoans  have  seen  "Heads  Win," 
the  industrial-educational  pic- 
ture made  by  Universal  and  distributed 
as  a  special  feature  on  the  basis  of  the 
contract  recently  entered  into  between 
the  company  and  the  Motion  Picture 
Exhibitors  of  America.  Under  this 
contract,  or  agreement,  the  exhibitors 
who  run  the  picture  receive  direct  pay- 
ments, through  the  organization,  and 
the  organization  itself  receives  a  sub- 
stantial percentage  of  the  gross  per- 
centage. 

Many  other  pictures  showing  the  in- 
dustrial life  and  progress  of  America 
will  be  ready  for  distribution  early  in 
the  new  year.  In  every  case  distribu- 
tion will  be  made  on  the  direct  payment 
basis  arranged  with  the  Motion  Picture 
Exhibitors  of  America,  but  of  course  the 
arrangement  includes  all  exhibitors  who 

DiiiiimiHlilliiiiiiitlllllllillilliiillllliiluiiiiiiiiniiiiiiiiiiiiiiiiiMiii  rtiiiitiiii 


show  the  pictures  no  matter  whether 
they  are  members  or  non-members. 

"America's  Heritage." 

"America's  Her-tage"  is  a  picture  that 
will  show  the  parents  of  America  what 
fhe  Boy  Scout  movement  is  dome  for 
America's  men  of  to-morrow.  Filled 
with  action,  the  picture  takes  the  spec- 
tator on  a  trip  from  the  Middle  West, 
through  the  Great  Lakes  country,  visit- 
ing the  points  of  interest,  including  Ni- 
agara Falls  and  other  wonders  of  the 
northwestern  part  of  the  United  States 
to  Maine.  The  scouts  then  journey 
down  the  picturesque  Maine  coast,  stop- 
ping off  at  Kittery. 

"Careless  America"  at  the  Capitol. 

Appropriately  enough  the  last  day  of 
the  Automobile  Show  has  been  selected 
for  the  inauguration  of  the  great  educa- 
tional safety  first  movement,  which  is 
aimed  at  the  promiscuous  killing  of 
America's  children  by  drivers  of  auto- 
motive vehicles.  The  first  gun  will  be 
fired  by  Secretary  of  State  Francis  M. 
Hugo  at  a  meeting  at  the  Capitol  Thea- 
tre on  the  morning  of  January  10. 

Present  will  be  representatives  of  all 
of  the  big  automobile  concerns,  the  edu- 
cational authorities  of  New  York  City, 
a  committee  of  the  best  known  men  in 
New  York  and  5,300  school  children. 


Harry  Levey, 

Manager  of  Universal's  Industrial  De- 
partment. 


Wilkenning-Pickford  Suit 
May  Be  Heard  This  Month 

THE  trial  of  the  suit  filed  against 
Mary  Pickford  by  Cora  C.  Wil- 
kenning  to  recover  $112,625  is  ex- 
pected to  take  place  in  the  United  States 
District  Court  this  month. 

Miss  Pickford  has  filed  an  answer  to 
the  suit,  in  which  she  makes  a  general 
denial  of  the  allegations  made  by  the 
plaintiff  and  refers  to  the  litigation  in 
the  Supreme  Court  involving  the  same 
issues,  which  resulted  in  favor  of  the 
motion  picture  star. 

Moreover,  Miss  Pickford  denies  that 
she  ever  authorized  the  plaintiff  to  act 
as  her  personal  representative  in  pro- 
curing motion  picture  contracts  or  en- 
gagements. 


January  10,  1920 


THE  MOVING  PICTURE  WORLD 


239 


Rambles  Round  Filmtown 


ANNOUNCING 
THE  ANNUAL 
CONVENTION 
OF  WOOD  AL- 
COHOL DISTIL- 
LERS TO  BE 
HELD  SOON  AT 
BLIND  SLOUGH, 
OREGON. 


"If  men  of  the 
bitter    end'  va- 
riety really  must 
have  their  licker 
we  shall  'see'  that 
they  get  it"  is   the   slogan.    And  the 
newspapers  indicate  that  somebody  is 
delivering  the  goods. 

Al.  K.  Hall,  of  the  Happy  Days  cinema, 
Blind   Slough,   has   arranged   this  pro- 
gram of  features  for  convention  week: 
Monday. — "Blind   Husbands"  (Jewel). 
Tuesday. — "Blind  Wives"  (Equity). 
Wednesday. — "Blind  Love"  (Ayone). 
Thursday.— "Blind   Youth"  (Select). 
Friday.— "Blind  Babies"  (Edison). 
Saturday. — "Blind  Fury"  (Universal). 
Music  for  the  week  will  be  selected 
from  Boosy's  catalog. 

The  undertakers  of  Blind  Slough  have 
contributed  to  the  convention  fund. 
There  will  be  nothing  to  it  for  opticians. 

John  Drinkwater  would  be  thrown  out 
if  he  attended. 

— o — 

Lnbln's  "A  Blind  Business"  tras  prodnced 
Ave  rears  ahead  of  the  wood  alcohol  mur- 
der Industry's  need  of  propaganda. 

— O — 

J.  Ray  Murray  (out   of  the  hospital 

and  well  again,  thank  fortune  !)  has  dis- 
covered this  remarkable  condition  in 
THE  industry  : 

When  a  small-town  cinema  recently 
went  bankrupt,  the  receiver  sent  an 
appraiser  to  list  the  chatties.  The  ap- 
praiser found  in  the  manager's  office 
a  bottle  of  real,  old  fashioned  "hooch." 

Several  hours  later  the  appraiser  was 
found  with  this  list  crumpled  in  his 
hand  : 

"1  desk,  1  chair,  1  projection  machine, 
500  trick  seats  and  1  revolving  screen." 
— o — 

"Empty  Arms"  has  nothing  to  do  with 

chair-arms  in  theatres. 

The  ones  we  get  into  are  always  full 
both  right  and  left. 

— o — 

When  Doug  Fairbanks  writes  his  own 

story,  fixes  up  the  scenario,  acts  as  his 
own  stage  manager  and  then  proceeds 
to  do  most  of  the  acting — the  joy  comes 
right  out  of  life. 

On  whom  shall  he  heap  his  fault  find- 
ing nnd  lo  whom  shall  he  direct  his 
kicks  ? 

— o — 

Bryant  Washburn's  "Too  Much  John- 
son" brings  to  mind  other  great  pugi- 
listic films. 

Remember  Frank  Hall's  "Too  Much 
Willard?" 

With  Corbett  in  pictures  and  Demp- 
sey  on  the  way! 

— o — 

Plenty  of  time  to  work  out  an  "April 

Fool"  stunts  to  hook  with  Charley  Ray 
in  "Red  Hot  Dollars." 

— o — 

Charles  R.  Condon  is  the  reason  Anita 

Stewart  productions  are  getting  so  much 
publicity. 


With  Walter  K.  Hill 


MacARTHUR  BECOMES  NATIVE 
CALIFORNIA  SON. 
(Special  to  Rambles  from  Rubberneck.) 

Los  Angeles,  Dec.  25.  —  Archie  Mac- 
Arthur,  advertising  manager  of  Moving 
Picture  World,  ivished  the  Pacific  Ocean 
a  Merry  Christmas  on  his  first  day  in  Los 
Angeles.    It  7vas  a  pretty  ceremony. 

"Mac"  was  poised  in  the  center  of  a 
group  of  Mack  Sennett  Bathing  Girls.  Ten 
minutes  later  he  wished  the  Pacific  another 
of  the  same. 

MacArthur  was  poised  in  the  center  of 
a  group  of  Christie  Comedy  Girls.  It  was 
another  pretty  ceremony. 

Prodigal,  as  always,  with  his  good  wishes, 
Mr.  MacArthur,  at  the  end  of  another  ten 
minutes,  ivished  the  grand  old  ocean  still 
another  of  the  same. 

He  was  poised  in  the  center  of  a  group  of 
Fox's  Sunshine  Comedy  Girls.  Inter- 
viewed and  asked  to  express  his  opinion 
of  California.  Mr.  MacArthur  said: 

"I'm  going  to  stay  until  I  can  wish  the 
ocean  a  Happy  New  Year.  Let's  have  a 
re-take  of  Christmas." 

— o — 

"The  Play's  the  Thing,"  American  Slo- 
gan.— Tradepaper  Headline. 

Still  insist  the  pay's  the  thing. 

Even  in  our  days  of  Bluebird  Photo- 
plays. 

— o — 

Right-to-the-Point  Pufflicists: 

Lowell  Cash       Ben  Grimm 
Joe  Reddy         Don  Walk 

BentzTTod's  "Hieh  Pockets"  is  released 
at  a  time  ^hen  there  Is  no  gun  or  bottle 
use  for  them,  without  violations. 

— o — 

"Stronger  Than  Death"  and  "Greater 

Than  Fame"  have  become  film  titles. 

"Meaner  Than  Pusley"  is  still 
unattached. 

— o — 

"The    Cinema    Murder"    has    been  a 

crime  oft  repeated  in  pictures  but  only 
recently  has  it  been  glorified  in  a  film- 
title. 

— o — 

"Who's  Who"  is  the  title  of  Eugene 

O'Brien's  newest. 

The    film    reviewers    will    tell  him 
"What's  What"  when  they  see  it. 
— o — 

Clemenceau's   book,  "The  Strongest," 

is  going  into  pictures  via  William  Fox. 

The  rights  to  Bill  Hunzollern's  "The 
Weakest"  as  still  open. 

— o — 

"You  Never  Know  Your  I^uck"  (World). 
Until  you  play  the  picture? 

— o — 

When  they  start  duplicating  William 

Fox's  "Checkers"  title  "exhibitors"  may 

be  playing: 

"Parchesi"  "Lotto" 
"Cribbage"  "Authors" 
"Dominoes"         "Ping  Pong" 
— o — 

Here's  How  They  Put  "Enterprise" 

Into  the  Lynch  Film  Enterprises 
"Say,"  says  Lem  Stewart,  director  of 
publicity  for  the  Lynch  Enterprises,  At- 
lanta, and  all  over  the  South,  "you  can 
rcaihe  the  peculiarities  of  my  position 
when  I  tell  you  that  HERE  we  are  abso- 
lutely prohibited  from  writing  about  the 
boss." 


Our  Foxy  Friend  Deletes  Date 

And  Defeats  Purpose  of  Idea 

FROM  Muncie,  Ind.,  over  the  signa- 
ture of  Nelson  von  H.  Gurnee,  we 
have  received  this  communication. 
Leave  it  to  you,  dear  reader,  if  leaving 
out  the  date  of  the  barrelfest  wasn't 
a  mean  trick? 
Read  on : 

"Among  the  several  clever  publicity 
stunts  suggested  in  connection  with 
Anita  Stewart's  'In  Old  Kentucky,'  one 
impressed  me  so  favorably  that  I  im- 
mediately passed  the  good  word  on  to 
my  friend  Andrews  of  this  village,  who 
soon  exhibits  the  picture. 

"In  accordance  with  your  brilliant  sug- 
gestion, we  have  secured  a  capacious 
casK,  filled  same  to  the  brim  with  Eau 
de  Heaven,  from  Louisville,  Ky.,  eight 
years  old,  bottled  in  the  barn,  and  have 
hung  on  the  outside  thereof  gourds 
from  which  the  thirsty  may  quaff  and 
acquire  one  good,  final  headache. 

"We  are  now  ready  for  the  opening 
night  curtain.  Slip  a  package  of  Bromo 
in  your  hip  pocket,  come  join  the  merry 
and  select  throng  and  bring  a  few  of 
the  old  Friars  along  for  good  luck." 
— o — 

Of  course  furniture  vans  will  be  used 
to  exploit  Hopp  Hadley's  "Movlcal" 
Comedies. 

— o  

When  Franklin  K.  Lane,  Secretary  of 

the  Interior,  finished  his  address  to  the 
film  magnates  who  assembled  in  Wash- 
ington, one  of  the  leaders  of  THE  in- 
dustry jumped  up  and  said: 

"Mr.  Lane,  you  are  the  best  scenario 
writer  I  ever  knew  of.  Come  with  me 
and  I'll  give  you  more  money  than  you 
ever  drew  down  in  your  life." 

Secretary  Lane's  resignation  from 
President  Wilson's  cabinet  was  an- 
nounced shortly  afterward. 

■ — o — 

No  wonder  the  screen  is  attracting  a 

great  deal  of  attention  with  such  titles 
vogue  as  "A  Scream  in  the  Night"  and 
"The  Screaming  Shadow." 

— o — 

New  Film  Treats  Eternal  Youth. — 
Tradepaper  Headline. 

With  water  from  Ponce  de  Leon's 
Spring  of  Life? 

— o — 

Showing  Up  Famous  Players-Lasky 

Who  Cornered  Films  for  Children 

Hugo  Riesenfeld,  an  authority  on  film 
subjects,  opened  63d  Street  Music  Hall 
as  a  children's  film  theatre  for  the  holi- 
days. His  feature  pictures  for  the  six 
advertised  performances  were: 

Mary  Pickford,  "Rags";  John  Barry- 
more,  "Man  from  Mexico";  Theodore 
Roberts,  "Puddin'  Head  Wilson";  Mar- 
guerite Clark,  "Seven  Swans";  Louise 
Huflf  and  Jack  Pickford,  "The  Dummy"; 
Jack  Pickford,  "Tom  Sawyer";  Mary 
Pickford,  "Rebecca  of  Sunnybrook 
Farm." 

— o — 

An  Appeal   to  Capitalists. 

There  is  a  great  work  to  be  done,  but 
money  is  needed  to  carry  it  on. 

The  right  man  may  handle  his  own 
kale  and  have  all  the  profits. 

All  we  ask  is  our  little  Society  for 
the  Improvement  of  Mottoes,  Senti- 
ments, Etchings,  Wording  and  Execu- 
tion of  Holiday  Cards,  New  Year  Greet- 
ings  and  Christmas  Salaams. 

Especially  the  Execution. 


240 


THE    MOVING    PICTURE  WORLD 


January  10,  1920 


Showing  the  Plantation  on  Which  Alice  Joyce  Labor*  in  "Slaves  of  Pride." 

The  charming  Vitagraph  star  seen  here  with  her  leading    man.  Percy  Marmont,  in  her  newest  Big-V  production. 


Clemenceau  Selects  Superb  Cast 

to  Portray  His  Story  on  Screen 


INTERNATIONALLY  famous  artists 
have  been  selected  by  Georges 
Clemenceau  to  interpret  the  chief 
characters  in  his  only  photodrama,  "The 
Strongest,"  now  being  filmed  under  the 
direction  of  R.  A.  Walsh  at  one  of  the 
eastern  studios  of  Fox  Film  Corpora- 
tion. It  is  declared  to  be  the  best  bal- 
anced, most  carefully  selected  cast  that 
ever  interpreted  a  master  production. 

"The  Tiger  of  France"  has  been  a 
lover  and  admirer  of  the  screen  and 
stage  for  many  years,  and  in  suggest- 
ing to  William  Fox,  president  of  Fox 
Film  Corporation,  the  artists  he  desired 
to  make  his  characters  live  in  history, 
Clemenceau  showed  that  he  is  as  ef- 
ficient in  selecting  rare  artists  as  he  is 
in  guiding  the  destinies  of  a  nation. 

From  this  country,  from  France,  from 
Spain,  from  the  West  Indies,  has  the 
cast  of  "The  Strongest"  been  chosen. 
Carlo  Liten,  the  Sir  Henry  Irving  of 
Belgium,  who  is  now  giving  special  per- 
formances of  the  works  of  Maeterlink 
and  other  famous  authors  in  New  York, 
makes  his  screen  debut  as  the  marquis 
in  the  Clemenceau  picture.  Liten  brings 
to  the  part  all  of  that  rare  finish,  hid- 
den force,  convincing  expression  which 
thirty-five  years'  experience  as  a  leading 
actor  of  his  native  land  has  given  him. 

Supported  Sir  Henry  Irriny. 

It  is  not  considered  strange  by  those 
who  know  him  that  Harrison  Hunter 
should  have  been  selected  to  portray 
the  part  of  the  steel  king  of  France. 
It  will  be  the  first  appearance  of  that 
well-known  actor  on  the  silver  sheet, 
but  wherever  the  spoken  drama  has 
been  given  Harrison  Hunter  is  known. 
Born  in  Nashville,  Tenn.,  he  was  sent 
to  England  to  be  educated.  After  be- 
ing graduated  from  college  he  went  on 
the  stage.  For  nine  years  he  worked 
steadily  in  London,  supporting  Sir 
Henry  Irving,  Sir  Johnson  Forbes  Rob- 
ertson, Sir  Charles  Wyndham,  Wilson 
Barrett  and  other  well  known  actors. 
He  came  to  the  United  States  twenty 
years   ago    as   leading   man    for  Olga 


Xethersole,  and  since  that  time  has  sup- 
ported, as  leading  man,  not  less  than 
forty  stars.  At  present  he  is  the  out- 
standing figure  of  the  successful  Broad- 
way drama,  "The  Crimson  Alibi." 

Direct  from  the  Follies  Bergere,  the 
Alhambra  and  the  Casino  in  Paris 
comes  Repee  Adoree,  who  as  the  young 
and  attractive  heroine  of  the  Clemen- 
ceau story  will  make  an  auspicious  de- 
but on  the  American  screen.  Mile. 
Adoree  is  of  a  distinctive  type  of  beauty 
for  which  the  Parisian  theatres  are  fa- 
mous. She  has  the  emotional  ability 
of  the  French  artist  and  with  this  com- 
bines the  bloom  of  youth. 

Villain  and  Villainess. 

Jean  de  Trigny  Gautier  and  his 
charming  wife — an  international  union, 
for  Gautier  is  a  Franchman,  born  in 
Rheims,  while  his  wife  first  saw  the 
light  of  day  in  Brussels — are  cast  as  the 
villain  and  villainess.  Gautier,  after 
serving  his  country  for  twenty-two 
months,  was  invalided  out  of  the  ser- 
vice. He  came  to  the  United  States 
and  when  this  country  declared  war  on 
Germany  he  served  as  aviation  instruc- 
tor in  Mineola.  He  made  his  last  ap- 
pearance in  France  at  the  Theatre 
Athenee  in  Paris  as  leading  man  in  "I 
Am  True  to  My  Wife." 

His  wife  was  the  star  of  the  first  mo- 
tion picture  actually  made  in  South 
America. 

For  the  ingenue  role  R.  A.  Walsh  has 

selected  Miss  Teddy  Piper.  She  is  mak- 
ing her  screen  debut  in  this  picture,  but 
has  had  a  successful  career  on  the 
stage. 

C.  A.  de  Lima,  a  native  of  the  West 
Indies  and  of  Spanish  descent,  who  ap- 
peared in  the  Theatre  Antoine  in  Paris 
for  more  than  ten  years,  has  been  en- 
trusted with  one  of  the  main  characters 
in  the  story.  He  is  well  known  in 
Madrid  as  well  as  in  Paris,  and  is  no 
stranger  in  the  United  States,  where  he 
has  appeared  in  support  of  several  well- 
known  motion  picture  stars. 

The   other   characters   of   the  great 


Clemenceau  story  have  been  chosen  by 
R.  A.  Walsh,  the  director,  and  his  as- 
sistant, James  Marcus.  The  production 
by  Fox  Film  Corporation  will  be  in 
keeping  with  the  story.  It  will  include 
many  big  scenes,  in  the  handling  of 
which  Director  Walsh  is  without  a  su- 
perior. Benjamin  Bail  is  handling  the 
camera  in  this  production. 


Robertson-Cole  Scenic 

Shows  at  Capitol  Theatre 

NEW  YORK  audiences  last  week  saw 
Oregon  as  Clark  and  Lewis,  fa- 
mous blazers  of  the  Northwest 
trail  did,  through  medium  of  the  Rob- 
ertson-Cole Adventure  Scenic,  "Flaming 
Ice,"  which  was  at  the  Capitol  Theatre. 
Incidentally,  regular  patrons  of  the 
Capitol  got  a  third  taste  of  Adventure 
Scenics  for  which  the  first  ones  whet- 
ted their  appetites. 

The  Capitol  booked  the  first  ten  of 
these  pictures  upon  sight  and  Manager 
Edward  Bowes,  after  the  showing  of 
the  first  picture  added  an  additional 
bit  of  praise. 

"We  decided  strongly  enough  for  the 
pictures  to  take  the  first  ten,  after  see- 
ing the  initial  picture,"  he  said.  "Public 
showings  of  the  first  has  more  than 
backed  up  our  judgment.  One  of  the 
strongest  appeals  of  the  pictures  is 
contained  in  the  fact  that  each  tells 
a  little  human  story,  which  adds  in- 
terest." 

"Just  Over  Yonder,"  the  second  scenic, 
concerns  the  Oregon  mountains  and  the 
dense  forests  which  surround  a  broad 
volcanic  country.  H.  H.  Brownell  and 
Jock  Rantz,  cameraman  and  director, 
traveled  over  a  primitive  trail  to  reach 
the  locations. 

"I  and  the  Mountain"  will  be  next  in 
the  series.  It  will  tell  the  appealing 
story  of  a  young  man  who  "finds  him- 
self" close  to  nature.  There  will  be 
released  week  by  week,  other  subjects 
such  as  "The  Last  Resort,"  laid  about 
a  beautiful  lake  in  northern  Washing- 
ton ;  "Waters  of  Destiny,"  a  study  of 
two  lakes;  "Sheep  O'Leavenworth,"  laid 
in  the  Oregon  sheep  country,  and  others. 


January  10,  1920 


THE  MOVING  PICTURE  WORLD 


241 


Zukor  Invites  Theatre  Managers  to 
Hook  Up  With  Famous  Players-Lasky 


EXTENSION  of  the  activities  of  the 
Famous  Players-Lasky  Corporation 
into  the  field  of  motion  picture  ex- 
hibtion  through  the  association  of  the 
company  with  the  present  management 
of  large  houses  strategically  situated  in 
leading  American  cities  is  the  substance 
of  a  statement  issued  by  Adolph  Zukor, 
president  of  the  company. 

"The  outstanding  feature  of  my  six 
weeks'  trip  to  California  and  through 
the  far  Northwest,"  said  Mr.  Zukor,  "was 
the  very  general  expression  voiced  by 
theatre  owners  everywhere  that  they 
regard  with  great  favor  and  enthusiasm 
the  opportunity  to  assure  to  themselves 
a  consistently  steady  supply  of  high 
class  motion  pictures  of  the  Paramount 
standard. 

"There  is  no  denying  the  widespread 
feeling  of  confidence  in  motion  picture 
exhibition.  The  public's  desire  to  pa- 
tronize the  best  theatres  exhibiting  the 
best  pictures  is  a  sign  that  so  long  as 
producers  continue  to  improve  their 
product  at  the  rate  of  past  growth, 
theatre  enterprises  may  be  undertaken 
of  a  most  ambitious  character,  drawing 
to  the  industry  many  millions  of  dol- 
lars for  theatre  development. 

Producers  Mutt  Be  Encouraged. 

"For  fifteen  years,  first  as  an  exhibitor 
and  subsequently  as  a  producer  and  dis- 
tributoi,  I  have  watched  closely  each 
phase  of  the  industry's  growth.  I  have 
always  had  a  keen  recognition  and  an 
earnest  appreciation  of  the  delicate  ma- 
chinery that  must  function  ceaselessly 
if  one  or  all  branches  of  the  industry 
are  to  operate  successfully.  It  is  a  tru- 
ism that  one  cannot  exhibit  good  motion 
pictures  in  the  finest  of  theatres  unless 
the  incentive  to  produce  the  best  is 
given  to  the  man  who  makes  them. 

"There  was  a  time  in  our  growth  when 
the  thought  of  closely  co-ordinating 
production  and  distribution  was  regard- 
ed by  the  inexperienced  in  our  indus- 
try as  a  sign  of  danger.  All  sorts  of 
false  prophecies  were  made.  Yet  the 
result    has    been    highly  satisfactory, 


great  economies  have  been  effected  and 
clear  thinking  producers  have  been  able 
to  proceed  with  their  work  in  the  con- 
fidence of  an  intimate  understanding  of 
the  market  for  which  they  are  creating. 

No   Handicap   on  Enterpise. 

"One  of  the  reasons  why  the  motion 
picture  industry  has  plunged  ahead  with 
such  gratifying  strides  has  been  be- 
cause of  the  commercially  adventurous 
men  and  women  that  have  been  its  very 
life  and  soul.  And  I  do  not  withhold 
this  compliment  from  any  branch.  Per- 
sonally, I  know  of  men  who  have  risked 
much  to  put  over  a  theatre.  Any  spirit 
short  of  indomitable  would  have  been 
crushed  during  the  period  of  adolescence 
for  that  enterprise  until  it  became  a  self- 
supporting  and  prosperous  undertaking. 

"That  these  men — and  there  are  thou- 
sands of  them — should  carefully  guard 
their  enterprises  from  aggression  is  only 
natural.  They  know  at  the  present  time 
that  their  success  is  attracting  constant 
attention  from  other  investors  in  their 
community.  They  also  know  that  the 
real  insurance  for  the  continued  success 
of  their  theatres  is  an  assured  supply 
of  motion  picture  stories,  expertly  pro- 
duced, widely  exploited  and  timed  to  the 
public's  desire.  This  is  and  has  been 
the  policy  of  Famous  Players — since  its 
inception. 

Service  to  Be  Expanded. 

"During  the  past  year  more  than  11,000 
theatres  exhibited  Paramount  Pictures. 
It  is  a  record  of  which  I  am  very  proud. 
It  is  a  tribute  to  the  men  and  women 
of  the  studios  and  a  mark  of  credit  to 
our  distributing  organization.  Our  ser- 
vice during  the  present  season  will  be 
even  greater. 

"Back  of  the  present,  however,  are 
seven  years  of  organization  building, 
large  capital  outlay  and  experience. 
Owners  of  many  of  the  best  theatres 
in  the  United  States  are  not  lacking  in 
an  appreciation  of  these  facts.  More 
theatres  have  become  substantial  en- 
terprises because  they  were  founded  and 


ft 


have  grown  with  Paramount  Picture* 
than  the  theatres  that  have  played  all 
other  brands  combined. 

"There  is  going  to  be  a  great  stimulus 
in  theatre  building  in  the  next  few 
years.  One  factor  only  may  retard  this 
wholly  desirable  movement,  however, 
and  that  is  a  lack  of  belief  by  exhibitors- 
and  investors  that  the  source  and  sup- 
ply of  good  motion  pictures  will  con- 
tinue. I  am  speaking  as  a  producer 
when  I  say  that  good  pictures,  in  fact 
great  pictures,  will  continue  to  be  made 
by  us — that  the  plans  which  this  com- 
pany has  under  way  will  warrant  the 
most  certain  confidence.  I  have  just 
had  a  series  of  important  conferences 
with  Mr.  Lasky  and  Mr.  De  Mille  on 
this  point. 

Extends  Invitation  to  Exhibitors. 

"Our  company  for  some  months  has 
been  working  with  a  number  of  promi- 
nent exhibitors  who  have  enlisted  our 
co-operation.  Thus  they  have  assured 
to  themselves  for  a  period  of  years  a 
constant  source  of  picture  supply  for 
their  screens  and  we  have  obtained  a 
permanent  outlet  for  our  pictures  com- 
mensurate with  their  values. 

"I  am  therefore  very  happy  to  invite 
exhibitors  anywhere  and  everywhere 
to  communicate  with  me  in  regard  to 
the  establishing  of  permanent  relations 
between  themselves  and  ourselves. 
However,  I  will  be  glad  to  furnish  pic- 
tures as  jjefore  to  any  exhibitor  on  our 
present  contract  basis.  We  are  asking 
nothing  from  an  exhibitor  but  the  op- 
portunity to  perpetuate  his  own  and  our 
business  and  in  return  we  are  guarantee- 
ing to  him  the  very  best  product  that 
money,  brains  and  experience  can  fur- 
nish. 

"I  regard  our  exhibitors'  good  will  as 
one  of  our  greatest  assets.  The  ex- 
tension of  our  co-operative  policy  among 
the  theatres  that  have  supported  us  in 
the  past  and  will  support  us  in  the  fu- 
ture, I  believe,  will  be  one  of  the  great- 
est stabilizing  influences  ever  developed 
in   the  industry." 


Anita  Stewart  Is  "The  Fighting  Shepherdess,"  Which  Explains  the  H.  C.  of  Wool. 

Ar.ila  works  and  plays  here  in  her  latest  production  by  Louis  B.  Mayor  for  First  .National 


242 


THE    MOVING    PICTURE  WORLD 


January  10,  1920 


Paul  Brunei  Leaves  for  West  Coast; 
Makes  No  Announcement  on  Departure 


PAUL  BRUNET,  vice-president  and 
general  manager  of  Pathe  Ex- 
change, Inc.,  has  left  for  Los  An- 
geles on  a  mission  that  will  have  an 
important  bearing  on  Pathe's  future 
activities.  For  some  days  it  has  been 
rumored  that  Mr.  Brunet  would  make 
the  trip,  but  until  now  no  definite  con- 
firmation of  the  report  was  forthcom- 
ing from  Pathe.  Mr.  Brunet  had  no 
statement  to  issue  before  leaving. 

While  the  motive  which  takes  him 
across  the  continent  on  his  first  trip 
to  California  was  not  divulged,  it  must 
be  one  of  the  utmost  import  to  Pathe. 
At  this  time  the  activities  of  produc- 
ing organizations  affiliated  with  Pathe 
are  at  the  their  height  in  California. 
Jack  Dempsey,  world's  heavyweight 
boxing  champion,  is  making  a  serial 
which,  from  all  reports,  will  be  a  big 
success.  Word  from  California  indi- 
cates that  Dempsey  has  readily  adapted 
himself  to  his  studio  career  and  is  more 
than  making  a  success  as  an  actor. 

Multiplicity  of  Activities. 

Edgar  Lewis,  one  of  the  foremost 
producers  in  the  industry,  only  recently 
arrived  on  the  west  coast  to  film  his 
second  Pathe  special,  to  follow  "Other 
Men's  Shoes."  The  latter  picture, 
adapted  from  the  novel  by  Andrew  Sou- 
tar,  will  be  released  on  February  1. 
Frank  Keenan  is  working  on  his  own 
productions,  the  latest  of  which  is  tem- 
porarily titled  "Enter— A  Vagabond." 
Ruth  Roland,  heading  her  ovvn  serial 
producing  company,  is  completing  "The 
Adventures  of  Ruth,"  considered  one  of 
the  biggest  continued  story  films  ever 
issued  by  Pathe. 

It  is  probable  that  Mr.  Brunet's  trip 
will  be  partly  devoted  to  the  interests 
of  the  recently  launched  Associated  Ex- 
hibitors, Inc.,  the  organization  of  which 
is  now  virtually  complete.  The  Pathe 
general  manager  will  be  away  for  some 


weeks  and  is  leaving  at  a  time  when 
the  conditions  of  the  great  releasing 
organization  were  never  more  prosper- 
ous nor  the  prospects  brighter.  There 
never  was  a  time  in  the  entire  annals 
of  Pathe  Exchange,  Inc.,  that  business 
has  attained  the  proportions  it  does  to- 
day. The  feature  sales  are  increasing 
monthly,  with  the  prospects  that  the 
business  increase  of  1919  will  be  sur- 
passed during  the  coming  year. 

Promoters  of  Advertising 

Films  Disappoint  Public 

WHILE  a  movement  is  on  foot 
among  exhibitors  to  protect  the 
screens  of  theatres  from  adver- 
tising films,  another  matter  which  might 
be  worth  the  attention  of  exhibitors  is 
that  relating  to  the  promoting  of  adver- 
tising films,  particularly  in  the  smaller 
cities.  With  the  oldtime  newspaper  ad- 
vertising campaigns  a  dead  issue  in  most 
communities,  the  latest  stunt  of  promo- 
ters is  advertising  films  for  which  the 
merchants  and  other  advertisers  pay 
heavily  and  sometimes  to  their  regret. 

Recently  such  a  film  was  promoted  in 
the  city  of  Corning,  N.  Y.,  and  now  Ed- 
ward Preger,  president  of  the  chamber 
of  commerce  of  that  city,  is  busy  ex- 
plaining that  the  chamber  is  not  to 
blame  for  the  failure  of  the  pictures. 
So  much  has  been  said  about  the  pic- 
tures, the  poor  photographic  work  and 
the  dismal  appearance  of  the  film  on  the 
screen,  that  the  president  has  felt  called 
upon  to  make  a  statement. 

The  dapper,  smart  talking  promoters 
who  formerly  induced  the  merchants, 
and  all  too  often  a  newspaper,  to  sign 
up  for  their  project,  are  now  working 
the  screen  for  all  it  is  worth,  and  this 
is  a  whole  lot  more  than  some  fellows 
in  the  big  cities  know  about.  The  modus 
operandi  of  the  promoters  in  the  old 


days  was  induce  the  advertisers  to  offer 
heavy  premiums,  sell  at  reduced  rates, 
contribute  generously  to  an  advertising 
booklet  or  newspapers  and  otherwise  in- 
duce a  short-lived  boom.  When  the  bot- 
tom fell  out,  as  it  did  after  it  was  all 
over,  the  promoters  had  taken  their 
share  of  the  spoils  and  departed,  leav- 
ing a  lot  of  cuss  words  behind. 

Appoints  Doug  Fairbanks 
a  War  Savings  Director 

RECOGNIZING  the  tremendous  pub- 
lic following  enjoyed  by  Douglas 
Fairbanks,  Director  Robert  E. 
Smith,  war  loan  organization,  twelfth 
federal  reserve,  district,  has  appointed 
the  United  Artists  producting  star  the 
director  of  the  war  savings  for  the 
southern  California  zone. 

Prior  to  making  the  appointment,  the 
government  official  offered  the  screen 
star  the  assistant  directorship  for  the 
entire  twelfth  federal  district,  which 
comprises  the  seven  states  of  the  Pacific 
Coast.  Owing  to  the  great  amount  of 
time  required  for  his  studio  work,  Fair- 
banks preferred  the  smaller  territory. 
He  but  recently  finished  "When  the 
Clouds  Roll  By,"  and  is  now  working  on 
his  third  United  Artists  picture. 

The  appointment  is  not  a  temporary 
affair  but  will  continue  as  long  as  the 
war  loan  organization  has  work  to  do. 
In  accepting  the  appointment,  Fairbanks 
stated  that  he  would  do  everything  in 
his  power  to  prove  worthy  of  the  honor 
shown  him  and  he  at  once  became  ac- 
tively engaged  in  the  work  set  aside 
for  him. 


Hadley's  Movical  Comedy 
and  Musical  Revue  Opens 

HOPP  HADLEY'S  "Movical"  Com- 
edy, "The  New  Wizard  of  Oz," 
screen  version  of  L.  Frank  Baum's 
book  of  the  same  title,  with  the  newest 
thing  in  picture  presentation,  "The 
Movie  Girl's  Revue,"  featuring  Alice 
Eldridge,  champion  girl  swimmer  and 
fancy  diver  of  New  England;  Janet 
Stone,  recently  of  Ned  Weyborn's 
"Demi-Tasse  Revue,"  at  the  Capitol 
Theatre,  and  the  team  of  Bailey  and 
Russell,  formerly  of  the  Hip  Hip  Hooray 
Company,  Hipodrome,  with  a  chorus  of 
fourteen  girls,  opened  at  Keith's  Lincoln 
Theatre,  Union  Hill,  N.  J.,  to  the  largest 
number  of  paid  admissions  recorded  by 
the  management  of  the  theatre  during 
the  current  year. 

This  is  one  of  the  few  instances  in 
the  history  of  motion  pictures  where  a 
complete  musical  comedy  revue  has 
been  presented  in  connection  with  the 
showing  of  a  feature  motion  picture,  the 
revue  carrying  out  the  spirit  and  dra- 
matic action  of  the  picture.  The  idea 
is  Hopp  Hadley's. 

Following  its  run  at  the  Lincoln  The- 
atre, the  "Movical''  Comedy  will  be  given 
a  week's  run  in  White  Plains,  N.  Y., 
after  which  it  will  open  for  an  extended 
run  at  one  of  the  big  Broadway  houses. 

Mr.  Hadley  announces  that  the  "New 
Wizard  of  Oz,"  which  is  showing  in  five 
reels,  and  its  accompanying  revue,  com- 
posed of  sixteen  people,  may  be  booked 
direct  through  William  Alexander.  130 
West  Forty-sixth  street.  New  York. 
Bookings  are  now  open  for  all  parts  of 
the  United  States. 


January  10,  1920 


THE    MOVING    PICTURE  WORLD 


243 


Minneapolis  League  Is  Prepared 

to  Fight  Free  Advertising  Reels 


Conway  Made  Branch  Manager. 

H.  L.  Conway,  for  some  time  assist- 
ant branch  manager  of  the  Cleveland 
office  of  Pathe  Exchange,  Inc.,  has  just 
been  appointed  manager  of  Pathe's  Des 
Moines  headquarters.  Mr.  Conway  has 
had  a  wide  experience  in  the  field  of 
motion  pictures,  and  is  thoroughly  ac- 
quainted with  exchang:e  direction, 
through  his  association  with  the  Pathe 
Cleveland  branch. 


Pathe's  January  Feature 
Is  Miss  Sweet  in  "Cressy" 

P\THE  announces  the  Jesse  D.  Hamp- 
ton production,  "Fighting  Cressy," 
starring  Blanche  Sweet,  as  its  prin- 
cipal release  on  January  11.  The  popular 
star  is  not  only  a  big  attraction  for  the 
exhibitor's  box  office  but  the  well-known 
story  by  Bret  Harte,  from  which  the 
picturization  was  made,  is  universally 
popular. 

Jesse  D.  Hampton  made  the  selection 
of  Bret  Harte's  charming  story,  "Cressy," 
and  rechristened  it  "Fighting  Cressy" 
because  Miss  Sweet  plays  the  spirited 
role  of  the  fighting  daughter  of  a  fight- 
ing Kentuckian.  "Cressy"  is  the  author 
at  his  best  and  relates  a  delighiful  ro- 
mance of  1860  in  Toulumne  County, 
California. 

Director  Robert  Thornby  has  selected 
an  admirable  group  of  players  to  sur- 
round the  star.  Pell  Trenton  plays  op- 
posite Miss  Sweet,  Russell  Simpson  is 
Cressy's  father  and  Frank  Lanning  i.s 
his  feud  enemy.  Antrim  short  is  Cressy's 
cast-ofT  fiance,  Edward  Peil  is  the  un- 
scrupulous school  teacher  and  Walter 
Perry  does  one  of  his  fine  character 
bits.  Others  prominent  in  the  large 
cast  are  Billie  Bennett,  Eunice  Moore 
and  the  child  actor,  Georgie  Stone. 

Pathe  has  begun  a  strong  advertising 
campaign  for  the  benefit  of  the  exhibi- 
tor and  is  certain  that  after  the  recep- 
tion with  which  "A  Woman  of  Pleasure,' 
starring  Miss  Sweet,  was  received,  ex- 
hibitors should  profit  handsomely  on 
this  new  feature  which  shows  the  stai 
in  an  entirely  different  role. 


Prices  Reduced  in  Salt  Lake  City. 

A  general  reduction  of  admission 
prices  is  announced  by  W.  H.  Swanson, 
president  of  the  Swanson  Theatre  Cir- 
cuit, for  the  American  and  Gem  thea- 
tres in  Salt  Lake  City.  The  two  thea- 
tres will  pay  all  war  taxes  hereafter. 

The  admission  prices  at  the  Ameri- 
can, where  first  run  pictures  only  are 
exhibited,  will  be  17,  30  and  40  cents 
for  night  performances.  For  matinees 
the  prices  will  be  15,  25  and  35  cents  a 
seat.  At  the  Gem  Theatre,  the  home  of 
big  special  productions,  the  admission 
will  be  25,  50  and  75  cents.  Matinees  are 
11  cents  for  children  and  22  cents  for 
adults  for  all  seats  on  the  lower  floor, 
while  divan  seats  will  be  55  cents.  The 
run  of  pictures  at  the  Gem  Theatre  is 
for  one  week  or  longer. 


Montreal  Theatre  Re-Named. 

The  Connaught  Theatre,  3,38  St.  Cath- 
erine street  west,  Montreal,  Quebec,  has 
been  re-named  the  Regal  Theatre.  A 
recent  attraction  at  this  theatre  was 
an  industrial  picture,  illustrating  the  lo- 
cal dairy  industry,  which  has  been  made 
l)y  Canadian  Films,  Ltd.,  a  concern  that 
has  been  engaged  in  the  preparation  of 
various  film  subjects. 


MEMBERS  of  the  Minneapolis  Ex- 
hibitors Protective  League  are 
lining  up  for  what  they  expect  to 
be  a  strenuous  fight  against  the  dis- 
tributors and  exchange  managers  over 
the  film  advertising  troubles.  Under 
Charles  W.  Gates,  the  president,  they 
have  been  quietly  assembling  their 
forces  for  the  last  few  months  until 
now  they  declare  they  have  practically 
aligned  the  entire  body  of  exhibitors 
in  the  Northwest  with  them.  Plans  are 
being  worked  out  for  an  opposition  ad- 
vertising reel  to  be  promulgated  by 
the  exhibitors. 

A  committee  of  the  league  has  been 
successful  in  its  first  skirmish  in  the 
compaign.  They  have  submitted  pro- 
posals to  the  Northwest  exchange  man- 
agers, which  are  now  being  considered, 
with  an  ultimatum  to  follow,  if  there  is 
not  some  adjustment  worked  out. 

Following  a  meeting  of  the  league 
this  week,  Mr.  Gates  issued  this  state- 
ment : 

Promises  Money  for  Same  Films. 

"At  a  recent  meeting  of  exchange 
managers  held  in  New  York  the  ques- 
tion of  national  advertising  was  taken 
up  and  disposed  of  by  national  man- 
agers, stating  that  they  could  sign  up 
every  exhibitor  in  their  territory  to  run 
a  free  reel  containing  national  adver- 
tising. They  claim  that  this  is  a  move- 
ment to  help  America,  but  this  whole 
movement  is  to  deliver  the  screens  of 
the  theatre  owners  to  national  adver- 
tisers, with  whom  they  have  contracts 
signed  up  already. 

"Can  they  deliver  the  goods?  They 
cannot  and  will  not  if  the  exhibitors 
will  give  the  Exhibitors  Protective 
League  thirty  days  to  work  out  their 
plans.  Exhibitors  should  not  fall  for 
this  free  stuff.  We  will  get  them  real 
money  for  the  same  films  and  build  up 
an  organization  at  the  same  time  that 


will  demand  the  attention  of  those  who 
would  attack  them. 

"These  producers  can  see  the  possi- 
bilities of  a  gigantic  exhibitors'  asso- 
ciation in  the  very  near  future  if  we  are 
allowed  to  continue  with  our  present 
plans  uninterrupted.  In  hopes  of  elim- 
inating the  only  real  chance  that  the 
exhibitors  have  ever  had  to  perfect  an 
organization  that  would  finance  itself, 
they  create  an  opposition  advertising 
reel  and  pledge  the  screens  to  the  na- 
tional advertisers." 

Would  Burn  Opera  House 
for  Roman  Holiday  Scene 

To  permit  the  burning  of  the  local 
opera  house  to  provide  a  Roman 
holiday  climax  for  a  moving  pic- 
ture or  not  is  the  question  that  is  being 
discussed  by  the  authorities  of  New 
Westminster,  British  Columbia.  The  city 
has  a  large  opera  house,  erected  twenty 
years  ago,  that  has  proved  to  be  a 
veritable  white  elephant.  Many  showmen 
have  attempted  to  make  the  theatre  a 
paying  proposition,  but  without  success, 
and  the  place  has  not  been  used  for 
several  years.  Not  long  ago  the  repre- 
sentative of  a  moving  picture  producer 
made  an  offer  for  the  burning  of  the 
structure  to  provide  a  thrill  for  a  forth- 
coming release. 

Fire  Chief  Watson,  of  New  Westmins- 
ter, is  in  favor  of  the  fire,  it  is  reported, 
hut  Mayor  Gray  does  not  want  to  see 
the  flare  up  unless  the  producing  com- 
pany will  guarantee  to  erect  a  more 
suitable  structure  in  its  place.  The  pro- 
ducing company,  which  has  its  head- 
quarters in  the  United  States,  declared, 
however,  that  if  it  finds  it  necessary  to 
replace  the  burned  building,  steps  might 
as  well  be  taken  to  erect  a  make-be- 
lieve theatre  especially  for  the  one  scene 
and  be  done  with  it. 


244 


THE    MOVING    PICTURE  WORLD 


January  10,  1920 


Not  a  Monkey  Gland  Was  Employed 

in  Resuscitation  of  This  Theatre 


IT  WASN'T  very  long  ago  that  the 
Ada  Meade  Theatre,  Lexington,  Ky., 
was  as  hopeless  and  forsaken  as  a 
boarding-house  prune  bowl.  Even  if 
Dr.  Gufier,  the  celebrated  French  sur- 
geon who  claims  to  be  able  to  trans- 
plant a  monkey  gland  to  a  human  and 
thus  preserve  life,  was  an  expert  on 
theatres,  he  would  have  laid  down  his 
knife  if  he  could  have  seen  the  Ada 
Meade. 

The  interstitial  theory  regarding 
transplantation  was  only  conceivable  in 
one  way,  and  that  was  to  transplant 
hundreds  of  residents  of  Lexington  from 
their  front  porches  to  the  Ada  Meade. 

In  short,  it  was  plainly  a  case  of 
resurrection. 

Residents  of  Lexington  used  to  buy 
some  of  the  25-cent  magazines  in  the 
vain  hope  of  reading  about  the  Ada 
Meade  Theatre  because  Basil  King 
claims  to  receive  messages  from  the 
dead.  There  was  no  disputing  the  fact 
that  the  Ada  Meade  was  dead. 

The  Transition  Begins. 

But  just  about  this  time  J.  Real  Neth 
cast  a  showman's  gaze  on  the  Ada 
Meade.  He  was  interested  in  the  town 
of  Lexington  and  wondered  why  the 
Ada  Meade  could  not  mete  out  even  a 
meagre  cigarette  fund  for  the  unfor- 
tunate exhibitor. 

And  thereupon  J.  Real  Neth,  the  pres- 
ent manager  of  the  Ada  Meade  Theatre, 
became  known  as  the  Dr.  Gufier  of 
showdom.  By  a  little  manipulation  he 
turned  an  aged,  frail,  weakling  sort  of 
a  house  into  a  real  theatre. 

If  Mr.  Neth  were  to  explain  just  what 
operation  took  place  he  might  say: 

"I  found  that  the  Ada  Meade  had  been 
providing  itself  with  a  poor  assortment 
of  glands.  There  were  glands  of  the 
Wild  West  sort  at  prices  ranging  all 
the  way  from  65  cents  to  $1.20  per  reel. 

"To  get  down  to  facts,  I  found  that 
the  Ada  Meade  had  been  making  a 
desperate  effort  to  run  a  motion  pic- 
ture theatre  without  pictures.  They 
were  showing  films  but  not  pictures." 
Faced  Serious  Competition. 

That's  the  way  Mr.  Neth,  the  Dr. 
Gufier  of  showdom,  put  renewed  vital- 
ity and  extra  life  in  a  crippled  speci- 
men that  had  one  foot  in  the  grave  and 
the  other  on  a  banana  peel. 

It  is  doubtful  if  an  exhibitor  had  a 
harder  task  than  that  which  Mr.  Neth 
met.  In  the  first  place,  there  was  seri- 
ous competition  in  Lexington. 

James  A.  Todd,  manager  of  the  Ben 
Ali  Theatre,  was  using  the  latest  ex- 
ploitation methods  and  keeping  on  the 
alert  for  every  little  thing  that  could 
win  public  friendship  and  increase  the 
box  office  receipts  of  his  house. 

Mr.  Neth's  realization  that  it  was 
highly  essential  to  secure  the  best  pro- 
ductions, with  stars  of  unquestioned  box 
office  power,  was  apparently  the  same 
as  Mr.  Tood's.  When  those  gentlemen 
were  first  introduced  it  was  at  the 
Kentucky  exchange  of  the  First  Na- 
tional Exhibitors  Circuit. 

Goldberg  Was  Mediator. 

Secretary  Lee  L.  Goldberg  was  in  a 
quandry  when  each  exhibitor  began  bid- 
ding for  the  Norma  Talmadge,  D.  W. 
GrifiSth,  Marshall  Neilan  and  other  pro- 
ductions to  be  distributed  by  First  Na- 


tional Exhibitors  Circuit.  Rather  than 
encourage  an  antagonistic  feeling  be- 
tween the  two  exhibitors,  Mr.  Goldberg 
agreed  that  each  exhibitor  should  have 
four  of  the  Norma  Talmadge  pictures. 

They  drew  lots  for  first  choice.  Un- 
fortunately for  the  Lexington  exhibit- 
ors,some  of  the  Griffith  and  Neilan  se- 
ries of  productions  to  be  distributed  by 
First  National  were  in  uneven  num- 
bers, making  an  equal  division  of  pic- 
tures impossible. 

Thus  has  the  Ada  Meade  Theatre  been 
turned  into  a  paying  theatre  by  Mr. 
Neth  through  his  policy  of  playing  those 
pictures  that  would  insure  gratifying 
audiences  and  not  those  that  can  be 
obtained  cheap.  Among  First  National 
releases  that  Mr.  Neth  has  played  at 
the  Ada  Meade  since  the  day  of  its 
return  to  life  are  the  Anita  Stewart 
features,  "Her  Kingdom  of  Dreams"  and 
"Human  Desire,"  and  the  Constance 
Talmadge  features,  "A  Temperamental 
Wife"  and  "A  Virtuous  Vamp,"  both  of 
which  were  adapted  for  screen  use  by 
John  Emerson  and  Anita  Loos. 

Rivalry  between  the  exhibitor-owners 
of  the  Ada  Meade  and  Ben  Ali  is  now 
a  thing  unknown.  In  Lexington  it's  a 
question  of  "Love  Thy  Exhibitor  As 
Thyself."  And  it's  outfitting  them  with 
jazz-boats. 


is  known,  however,  that  Vitagraph  will 
greatly  increase  its  output  without 
lowering  the  high  standard  of  its  feat- 
ures and  special  productions.  To  this 
end  the  studio  at  Hollywood  has  been 
enlarged  so  as  to  nearly  double  its  for- 
mer capacity,  and  many  improvements, 
including  greatly  increased  lighting  fa- 
cilities and  electrical  equipment,  have 
been  made  at  the  Eastern  plant  at 
Brooklyn. 

Mr.  Smith  announced  some  days  ago 
the  new  agreement  with  Larry  Semon, 
Vitagraph's  leading  comedian,  which  in- 
sures his  continuance  with  Vitagraph 
until  at  least  the  close  of  1922.  Follow- 
ing this  came  the  further  announce- 
ment that  during  his  visit  to  Holly- 
wood Mr.  Smith  also  renewed  the  con- 
tract for  William  Duncan  for  three 
years. 

Still  another  of  Mr.  Smith's  early 
announcements  is  that  Joe  Ryan  and 
Jean  Paige  have  been  raised  to  stardom 
and  will  appear  as  co-stars  in  a  new 
Smith-Brady  serial. 

These  are  some  of  the  big  things  that 
Mr.  Smith  has  already  made  public  in 
a  preliminary  announcement.  More  are 
to  follow.  Vitagraph  anticipates  a 
banner  year  in  the  motion  picture  world 
and  is  making  every  provision  to  meet 
the  increased  demands  on  its  output. 


Vitagraph  to  Increase 

Its  Production  in  1920 

ALBERT  E.  SMITH,  president  of 
Vitagraph,  who  recently  returned 
from  a  six  weeks'  trip  to  the  West, 
during  which  he  spent  some  time  at  the 
Hollywood  studio,  has  laid  out  an  am- 
bitious plan  for  Vitagraph's  activities 
during  the  -coming  year.  While  Mr. 
Smith  has  made  public  a  few  of  the 
big  things  arranged  for,  complete  de- 
tails of  the  many  innovations  and  un- 
usual features  will  not  be  announced 
until  after  the  Christmas  holidays.  It 


Bookings  on  "The  Hellion." 

C.  A.  Stimson,  general  sales  manager 
of  the  American,  reports  the  Northwest 
Exhibitors'  Circuit  among  the  recent 
heavy  bookings  which  continue  to  come 
in  on  the  sensational  "Flying  A"  super- 
feature,  "The  Hellion."  F.  W.  Normand 
s<;cured  the  contract  for  the  same  105 
theatres  which  were  packed  by  "Six- 
Feet-Four." 

Seven  theatres  in  Seattle,  and  leading 
houses  in  Tacoma,  Spokane,  Olympia, 
Bellingham,  Hoquiam,  Pullman,  Everett, 
Centralia,  Aberdeen  and  other  Washing- 
ton state  cities  are  included  in  the  cir- 
cuit; also  Butte,  Billings,  Anaconda, 
Livingston,  Miles  City,  Missoula,  Har- 
lowtown,  Helena,  Kalispell,  and  Havre 
in  Montana;  Boise,  Pocatello,  Moscow 
and  Lewiston  in  Idaho;  Portland,  Salem, 
.\stor,  Baker  aivl  Periflleion  in  Oregon. 


Nominated  as  President  of  the  American  Federation  of  Real  Guys 

la  Charlie  Ray,  seen  here  as  the  real  stuff  in  his  coming  Paramount, 
"Red  Hot  Dollars." 


January  IJ,  1920 


THE    MOVING   PICTURE  WORLD 


245 


New  York  News  Is  Small  Town  Stuff 
for  Average  Showman,  Says  Williams 


CONTRASTING  with  the  facts  ob- 
tained at  first  hand  on  his  recent 
trip  of  five  weeks  into  80  per  cent, 
of  the  exchange  territories  the  pre-tour 
opinions  and  ideas  expressed  to  him  by 
prominent  film  men  in  New  York  on  a 
score  of  important  film  topics,  J.  D. 
Williams,  manager  of  First  National 
Exhibitors'  Circuit,  has  returned  from 
his  work  of  nationalizing  that  organiza- 
tion's exhibitor  campaign  with  the  dec- 
laration that  New  York  film  circles  are 
just  8  per  cent,  acurate  in  their  gauge  of 
country-wide  conditions  in  the  industry. 

"And  that  8  per  cent  of  accuracy  in 
New  York-born  opinions  that  are  sup- 
posed to  be  statements  applying  to  the 
entire  United  States,"  he  declares,  "is 
no  less  because  New  York  City,  as  a  film 
territory,  represent  about  8  per  cent, 
of  the  gross  revenue  on  the  average  re- 
lease. 

Semi-Annual  Trips  Essential. 

"Moreover,  no  motion  picture  execu- 
tive has  either  the  right  or  the  ability 
to  assume  the  responsibility  for  di- 
recting the  national  destinies  of  a  film 
concern  unless  he  considers  it  a  very 
important  part  of  his  success  to  visit 
the  various  territories  at  least  once  each 
year,  and  acts  accordingly.  A  theatre 
tour  at  least  once  every  six  months^y 
film  executives  would  be  nearer  ta  a 
practical  discharge  of  executive  duties. 

"Film  conditions,  according  to  the 
Broadway  ideas,  may  be  accepted,  as  an 
average,  as  being  8  per  cent,  correct. 
Before  Mr.  Schwalbe,  Mr.  Gordon  and  I 
left  New  York  we  had  heard  countless 
opinions  about  what  exhibitors  were 
doing,  what  they  intended  to  do,  what 
trend  the  business  would  take  in  the 
year  to  come,  what  the  big  developments 
of  the  next  twelvemonth  would  be,  and, 
of  equal  volume  in  discussion,  but  of 
greater  inaccuracy  and  greater  impor- 
tance, the  actual  conditions  now  existent 
in  all  territories,  and  which  have  a  very 
material  bearing  on  the  immediate  fu- 
ture. We  heard  local  happenings  talked 
about  with  a  gusto  which  made  obvious 
the  opinion  of  the  speakers  that  they 
considered  these  New  York  events  of 
prime  national  importance. 

Unconcerned  by  New  York  Gossip. 

"The  actual  fact  is  that  exhibitors  out 
in  the  territories  read  very  little,  snd 
care  less,  about  the  changes  in  the  ad- 
ministrative personnels  of  the  various 
film  concerns,  about  the  rumors  that  the 
president  or  general  director  of  this 
company  or  that  has  resigned,  or  is 
about  to  resign  or  that  a  certain  produc- 
tion was  given  a  private  showing  atop 
the  Grand  Central  train  sheds  to  a  se- 
lected audience  copied  from  the  Con- 
gresional  Blue  Book. 

"In  personal  talks  with  many  keen, 
capable  exhibitors  there  was  not  an  in- 
stance when  one  of  them  requested  any 
verification  or  denial  of  the  choicest 
bits  of  gossip  current  in  New  York  film 
circles.  They  did  not  appear  at  all  in- 
terested in  the  personalities  of  the  ex- 
ecutive side  of  the  producing  and  dis- 
tributing branches.    But  they  did  ask 


innumerable  questions  about  rnatters 
that  are  directly  pertinent  to  their  own 
immediate  aflairs. 

Capitol   Interests  Theatre  Men. 

"Everywhere  there  was  voiced  a  gen- 
uine interest  in  the  new  Capitol  The- 
atre here.  They  wanted  to  know  all 
about  its  appointments,  what  new  archi- 
tectural features  it  had,  how  its  floor 
plan  had  bee'n  arranged;  the  decorations 
in  the  lobby  and  foyers;  the  type  and 
kind  of  projection  equipment,  and  the 
arrangement  of  the  programs  which  Mr. 
Bowes  creates.  The  reason  for  this  in- 
terest was  that  the  Capitol,  as  an  un- 
precedented example  of  theatre  con- 
struction, offered  suggestions  and  ideas 
for  exhibitors'  use  in  improving  their 
own  properties.  And  there  was  a  great 
deal  of  pride  in  being  able  to  recom- 
mend many  of  its  unique  features. 

"Exhibitors  want  ideas  on  showman- 
ship, on  advertising,  on  novel  but  prac- 
tical, public  stunts  that  will  help  them 


J.  D.  William* 

Manager  of  First  National  Exhibitors 
Circuit. 


to  attract  more  patronage  to  their 
houses.  They  want  to  know  what  other 
exhibitors  are  doing  to  win  the  elusive 
'occasionals'  among  theatre  patrons. 

"Paris  Is  Not  France." 

"The  New  York  viewpoint  on  the  in- 
dustry as  a  whole  is  at  least  92  per 
cent,  short  of  being  comprehensive  on 
the  majority  of  subjects  it  elects  to  en- 
vision. This  is  not  strange  or  in  any 
way  a  result  to  be  criticized.  It  is  some- 
thing that  is  typical  of  every  film  terri- 
tory. 

"Most  surprising  and  prophetic  of  the 
many  facts  which  the  trip  developed 
is  the  almost  unanimous  sentiment 
among  exhibitors,  large  and  small,  for 
larger  and  more  luxurious  theatres.  The 


big,  underlying  reason  for  this  tendency 
to  speed  evolution  is  the  many  evidences 
that  the  great  special  feature  produc- 
tions of  last  season  gave  of  the  prime 
need  for  more  capacity.  Exhibitors 
with  theatres  sealing  fifteen  or  eigh- 
teen hundred  are  thinking  now  of  houses 
that  will  accommodate  2,500  or  3,000.  The 
theatre  men  who  have  been  operating 
with  from  600  to  1,000  seats  are  con- 
vinced that  houses  are  needed  that  will 
accommodate  twelve  or  fifteen  hundred 
patrons. 

Tendency  Towards  Larger  Houses. 

"Many  of  the  small  town  exhibitors, 
with  300  and  400  seat  theatres,  are  think- 
ing about  remodeling  or  of  building  en- 
tirely new  structures,  with  from  50  to 
150  per  cent,  increases  in  capacity.  Of 
course,  this  is  going  to  mean  fewer 
theatres,  in  the  end,  because  one  large 
theatre,  erected  in  a  locality  that  is 
now  supporting  three  small  houses, 
eventually  will  close  at  least  one  of 
the  others. 

"But  this  should  tend  to  intensify  the 
public  demand  for  screen  entertainment. 
Records  for  theatre  patronage  for  the 
United  States  show,  in  their  total,  a 
considerable  difference  against  the 
Government's  total  of  adult  population. 
New  and  more  elaborate  theatres  will 
encourage  the  reluctant  element  to  un- 
bend and  follow  in  the  wake  of  popular 
fancy.  With  the  new  era  of  theatre  en- 
largement there  will  be  an  ever  increas- 
ing market  for  bigger  production  effort. 

Says   Tall   Stories  Dwindle. 

"It  was  extremely  interesting  to 
check  up  some  of  the  many  rumors 
common  to  New  York  about  the  elabo- 
rate theatre  holdings  being  rapidly  ac- 
quired by  some  of  the  producer-distrib- 
utors and  chain  theatre  operators.  On 
Broadway  it  was  daily  gossip  that  house 
after  house  and  chain  after  chain  was 
being  purchased.  The  rumors  grew  un- 
til, before  I  left  on  the  trip,  I  was  told 
in  all  confidence  that  the  total  for  two 
or  three  concerns  had  reached  close  to 
400  theatres.  The  fact  is  that  not  more 
than  three  out  of  twenty  reported  trans- 
actions actually  took  place,  or  will  take 
place,  in  the  territories  we  visited  dur- 
ing our  trip. 

Expect  Order  Out  of  Chaos. 

"The  greatest  question  in  the  mind  of 
the  average  exhibitor  is  about  the  fu- 
ture changes  in  the  releasing  affiliations 
of  stars  and  producers  whose  pictures 
are  in  demand.  The  rapidity  with  which 
these  changes  have  occurred  in  the  last 
year  or  two  has  been  the  source  of  great 
difficulty  for  theatre  owners.  More- 
over, it  has  added  materially  to  their 
costs  of  operation  without  benefitting 
either  the  producers  or  exhibitors.  They 
are  hopeful  of  a  better  degree  of  order 
out  of  the  recent  chaos  of  changes  and 
upheavals  which,  in  many  instances, 
have  deprived  theatres  of  stars  after 
the  owners  had  gone  to  great  expense 
in  popularizing  and  identifying  them 
with  houses  through  several  forms  of 
advertising." 


246 


THE    MOVING    PICTURE  WORLD 


J;uuiary  10,  1920 


Mayer  Selects  'Tolly''  When  Storm 

Damages  Prints  of  'Inferior  Sex 


AFTER  spending  thousands  of  dol- 
lars advertising  "The  Inferior  Sex" 
as  the  first  release  of  the  Mildred 
Harris  Chaplin  series,  announcement 
has  come  from  the  Louis  B.  Mayer  of- 
fices that  the  initial  release  has  been 
changed  on  account  of  an  accident  dam- 
aging the  negative,  of  "The  Inferior 
Sex."  The  following  telegram  was  re- 
ceived from  the  Louis  B.  Mayer  Stu- 
dios in  Los  Angeles:  "Unfortunate  ex- 
perience at  studio.  Heavy  winter  rain 
washed  out  wall  of  temporary  cutting 
room,  badly  damaging  almost  half  of 
'Inferior  Sex'  negative  necessitating  re- 
takes. Therefore  cannot  release  early 
part  of  January  as  planned.  First  re- 
lease will  be  'Polly  of  the  Storm  Coun- 
try.' 'Polly'  is  a  wonderful  picture  from 
every  standpoint.  Start  your  advertis- 
ing accordingly." 

Just  prior  to  the  accident.  The  Infe- 
rior Sex"  in  its  completed  form  was 
viewed  by  Mr.  Mayer  and  all  the  mem- 
bers of  his  coast  stafT,  in  addition  to 
several  outsiders  considered  competent 
to  pass  judgment.  The  opinion  was  that 
it  was  a  remarkable  production  and 
should  prove  an  ideal  vehicle  in  which  to 
launch  Mrs.  Chaplin  under  the  Louis  B. 
Mayer  banner. 

Wanted  Gotham  Backgrrounil. 

There  was  one  dissenter.  That  was 
Mr.  Mayer  himself,  who,  while  agreeing 
that  the  picture  was  nearly  perfect, 
regretted  the  absence  of  metropolitan 
background  to  many  of  the  scenes  called 
for  in  the  story.  He  believed  that  this 
background  should  be  secured,  even 
though  it  meant  six  to  eight  weeks'  de- 
lay in  transportaing  the  entire  company 
to  New  York  for  that  purpose ;  biit 
everybody  else  was  opposed  to  this 
view,  declaring  that  the  metropolitan 
backgrounds  were  so  cleverly  repro- 
duced that  unless  one  were  told  that 
the  picture  was  taken  in  Los  Angeles, 
it  would  be  hard  to  believe  that  it  was 
not  actually  taken  in  New  York  City. 
So  it  was  finally  settled  that  the  picture 
should  be  released  as  finally  passed. 

Then  the  terrific  storm  which  broke 
down  the  wall  of  the  temporary  cutting 
room  made  considerable  retaking  neces- 
sary and  Mr.  Mayer  thereupon  decided 
to  reta'  c  the  scenes  which  require  a 
New  York  background  in  the  East,  re- 
gardless of  delay  and  expense,  because 
he  felt  that  it  would  be  for  the  benefit 
of  the  picture. 

Prepare  "Polly"  Publicity. 

"Polly  of  the  Storm  Country,"  which 
was  intended  as  the  second  release  of 
the  Mildred  Harris  Chaplin  series,  was 
completed  and  in  process  of  cutting  and 
titling.  Mr.  Mayer  immediately  wired 
Little,  Brown  &  Co.,  of  Boston,  who  are 
publishing  the  book,  and  finding  out 
that  it  would  be  on  sale  all  over  the 
country  the  latter  part  of  January,  he 
determined  to  make  "Polly"  the  first  re- 
lease of  the  Chaplin  series. 

Mayer's  New  York  offices  are  there- 
fore humming  with  activity  in  prepara- 
tion of  a  big  publicity  campaign  for 
"Polly  of  the  Storm  Country."  It  is 
from  the  pen  of  Grace  Miller  White, 
who  wrote  "Tess  of  the  Storm  Coun- 
try" for  Mary  Pickford  and  "The  Se- 
crets of  the  Storm  Country"  for  Norma 


Talmadge.  "Polly  of  the  Storm  Coun- 
try" is  laid  in  the  same  interesting  local- 
ity but  is  radically  different  in  story  and 
treatment  from  the  other  two. 

"Polly"  is  being  directed  by  Arthur 
H.  Rosson,  from  the  scenario  by  Frank 
1\L  Dazey.  The  cameraman  is  Harold 
Rosson  and  the  art  director  is  George 
Hopkins.  A  strong  cast  supporting  Mil- 
dred Harris  Chaplin  includes  Emery 
Johnson,  Charles  West,  Charlotte  Bur- 
ton, Harry  Northrup,  Ruby  Lafayette, 
Fred  Kohler,  Cora  Drew,  Cameron  Cof- 
fey. Mickey  Moore,  Maurice  Valentin 
and  Dick  Rosson. 


Earl  and  Cassard  Originate 
Traveling  Sales  Convention 

PRESIDENT  EDWARD  EARL,  of  the 
Nicholas  Power  Company,  is  a  great 
believer  in  those  effective  and  mod- 
ern business  developers  called  sales  con- 
ventions, but  he  has  always  found  it  im- 
practable  to  hold  them.  This  year, 
however,  he  hit  upon  the  idea  of  what 
he  calls  traveling  sales  conventions.  He 
determined  to  have  a  personal  repre- 
sentative of  the  company  visit  exhib- 
itors, distributors,  dealers  and  salesmen. 
He  chose  Sales  Manager  S.  S.  Cassard, 
and  how  well  Mr.  Cassard  succeeded  is 
now  a  matter  of  record. 

"Dick"  Cassard  is  so  well  known  to 
the  industry  that  it  will  be  difficult  for 
many  to  believe  it  was  necessary  for 
him  to  get  acquainted  with  those  inter- 
ested in  his  line.  But  there  is  quite  a 
bit  of  land  north,  south  and  west  of  the 
metropolis  which  is  inhabited  by  ex- 
hibitors who  spend  just  as  much  money 
and  have  just  as  well  furnished  and  well 
equipped  theatres  as  the  finest  in  New 
York. 

Mr.  Cassard  found  that  a  majority  of 
these  exhibitors  had  been  buying 
Power's  projectors  for  years  through 
distributors  and  dealers,  but  had  never 
come  into  personal  contract  with  any- 


body connected  with  the  main  office. 
He  found  his  assignment  of  meeting 
such  individuals  even  more  pleasant  than 
he  had  anticipated. 

The  sales  manager  is  a  past  master 
in  the  art  of  putting  the  personal  touch 
into  correspondence,  but  to  really  know 
him  the  exhibitor  has  to  meet  him.  On 
this  trip  Mr.  Cassard  left  behind  him 
a  long  trail  of  friends  and  good  will, 
and  many  smiling  faces,  because  "Dick" 
Cassard  would  never  qualify  as  an  un- 
dertaker. The  trail,  which  extended  from 
New  York  to  New  Orleans  and  as  far 
west  and  north  as  Minneapolis,  was 
well  illuminated  with  smiles  at  all  im- 
portant points. 

Mr.  Earl  regards  his  idea  as  a  proved 
success  and  the  traveling  sales  conven- 
tion will  hereafter  be  a  regular  feature 
of  the  company's  program. 


Triangle  Film  Booking  Heavily. 

"Betty  of  Greystone,"  containing  that 
four  star  combination,  Dorothy  Gish, 
Owen  Moore,  Allan  Dwan  and  D.  W. 
Griffith,  which  was  released  by  Triangle 
December  14  as  its  holiday  offering  to 
exhibitors,  is  reported  to  be  booked 
heavily  as  its  predecessor  in  Triangle's 
list  of  recreated  production,  "The  Flame 
of  the  Yukon." 

The  picture  was  produced  by  Triangle 
under  the  personal  supervision  of  D. 
W.  Griffith.  Allan  Dwan  directed  Miss 
Gish  who  plays  the  stellar  role.  Owen 
Moore  leads  an  exceptionally  capable 
supporting  cast  which  includes  George 
Fawcett,  Kate  Bruce  and  Norman  Selby 
(Kid  McCoy.) 


af  the  Dub"  Spreads  Smiles. 

Truex    is    spreading  sunny 


^ight 

Ernest 

smiles  by  his  comic  characterization  of 
Ernie  Biggs  in  "The  Night  of  the  Dub," 
the  initial  Paramount-Truex  comedy 
presented  by  Amedee  J.  Van  Beuren. 
Some  of  the  theatres  in  which  this  com- 
edy has  created  merriment  are:  The 
Nixon-Grand  in  Pittsburgh:  the  Modern 
and  the  Beacon  in  Boston  :  the  Strand 
in  Birmingham,  .Ma.;  Loew's  Palace 
Washington,  D.  C. :  the  .\rcade  in  Jack- 
sonville, Fla.;  and  the  Strand  in  Provi- 
dence, Rhode  Island. 


Multum  in  Parvo. 

In  other  words,  much  studio  in  sm.ill  space. 

Long  Island  City. 


Famou-s  Players-Lasky, 


January  10,  1920 


THE   MOVING   PICTURE  WORLD 


247 


Printed  Program  of  a  New  Theatre 
Should  Be  More  or  Less  Historical 


W[TH  the  erection  and  opening  of 
so  many  picture  theatres  in  many 
cities  on  this  continent,  there  is 
a  current  need  for  ideas  for  announce- 
ment prog-rams  for  distribution  at  open- 
ing performances  or  during  a  first  week 
of  a  new  theatre. 

Just  what  should  be  featured  in  such 
an  opening  program  or  souvenir  book- 
let? The  man  who  is  able  to  build  a  big 
theatre  is  sometimes  at  sea  when  it 
comes  to  details  of  printing,  whereas 
the  experienced  writer  would  have  little 
or  no  idea  how  to  go  about  the  construc- 
tion of  a  film  palace.  A  suggested  intro- 
duction for  a  souvenir  program  for  a 
house  opening  therefore  probably  is  not 
out  of  place. 

The  opening  program  of  a  new  theatre 
should  be  more  or  less  historical  in  order 
to  show  the  big  contrast  between  the 
modern  moving  picture  theatre  and  the 
store  show  of  a  few  years  ago.  There 
should  also  be  an  indirect  comparison 
-with  the  legitimate  stage,  but  more  harm 
than  good  will  be  accomplished  if  the 
theatre  manager  takes  a  "rap"  at  the 
^'speakies." 

In  a  Clasc  by  Itself. 
Many  truthful  claims  can  be  made  for 
appointments  in  the  up-to-date  moving 
picture  theatre  and  the  truth  about  or- 
chestral features,  the  variety  of  tfte 
screen,  the  comfort  details  and  other 
facts  is  also  quite  sufficient  to  earn  at- 
tention and  respect.  For  it  is  indeed 
true  that  the  modern  moving  picture 
theatre  is  in  a  class  by  itself  and  that 
it  is  the  near-goal  of  perfection  in  num- 
erous respects. 

Below  is  given  editorial  material  that 
can  be  used,  with  possible  variations, 
for  the  opening  of  any  large  moving 
picture  theatre  in  practically  any  city 
of  the  country,  if  desired.  The  offered 
statement,  if  used  in  whole  or  in  part, 
can  be  headed  "Something-  about  Mov- 
ing Pictures"  or  "Introducing  Ourselves" 
or  "A  Word  About  the  Great  Industry," 
"The  Advancement  of  Moving  Pictures," 
"The  Development  of  the  Moving  Pic- 
ture Theatre,"  "The  Advance  in  Film 
Art,"  "The  Culmination  of  Ideals,"  etc. 

Origin  of  the  Moving  Picture. 

Following  is  the  suggested  introduc- 
tion for  the  printed  program  of  a  new 
theatre  : 

One  of  the  outstanding  romances  of 
modern  life  has  been  the  phenomenal  de- 
velopment of  the  moving  picture  busi- 
ness. Within  a  comparatively  short  pe- 
riod of  a  few  years,  moving  pictures 
have  advanced  from  the  experimental 
stage  to  a  plane  of  perfection.  It  was 
only  in  1893  that  Holland  Brothers,  of 
Ottawa,  Ontario,  made  the  first  prac- 
tical presentation  of  moving  pictures, 
this  being  the  "screening"  of  Edison's 
Kinetoscope  in  New  York.  Several  years 
followed,  however,  before  any  further 
advancement  of  nots  was  made  with 
moving  picture  films  for  practical  pur- 
poses. 

The  films  produced  were  more  than 
double  the  size  of  the  present  celluloid 
strips  and  many  faults  could  be  seen 
in  their  presentation.  Progress  came 
slowly  but  surely,  however,  and  forerun- 


By  W.  M.  Gladish 


ner  of  the  modern  moving  picture  palace 
made  its  appearance.  This  was  the  old 
"store  show"  which  was  soon  to  be 
found  in  many  cities. 

The  Old  Store  Show. 
Not  more  than  SOO  feet  of  film  made 
up  the  sole  feature  which  was  presented 
in  the  store  shows  and  every  detail  of  a 
performance  was  crude.  The  one-piece 
"orchestra"  rattled  off  a  couple  of  tunes, 
a  "lecturer"  told  of  the  wonderful  facts 
about  moving  pictures  and  the  one  pic- 
ture was  then  presented.  This  picture 
probably  consisted  of  a  passing  railway 
train  or  a  view  of  horsemen  galloping 
rapidly  down  a  road.  The  picture  was 
all  over  in  five  minutes  and  the  whole 
performance  was  concluded  in  ten  min- 
utes. 

The  usual  charge  was  5  cents  and  the 
quicker  that  the  proprietor  could  get  pa- 
trons into  and  out  of  the  store  the 
more  successful  he  was.  There  was  no 
thought  for  comfort,  ventilation,  light- 
ing effects  or  other  details  which  are 
now  so  important.  Frequently  a  small 
phonograph  scraped  away  on  one  tune 
out  in  front  of  the  store  show  and  the 
proprietor  of  the  show  acted  as  spieler, 
ticket  seller,  ticket  taker,  machine  opera- 
tor, lecturer,  pianist  and  usher — all  in 
one. 

Theatres  Begin  Developing  the  Industry. 

The  store  show  had  its  day  because  a 
few  experiences  were  sufficient.  After 
the  novelty  of  seeing  the  first  pictures 
had  passed  off,  the  crude  store  show 
held  little  attractiveness  for  the  discrim- 
inating person.  The  small  theatre  re- 
placed the  store  show  and  S  cent  admis- 
sion prices  became  forgotten  eventually. 
The  moving  picture  theatre  gradually, 
yet  rapidly,  became   more  pretentious. 


It  has  expanded  in  every  direction.  The 
one-man  show  has  become  an  amuse- 
ment palace  in  which  the  number  of  em- 
ployes frequently  reaches  the  fifty  or 
one  hundred  mark.  The  orchestra  of 
the  big  modern  moving  picture  theatre 
is  now  invariably  larger  than  that  found 
in  the  best  of  high  class  dramatic  thea- 
tres, and  the  music  feature  alone  re- 
ceives a  vast  amount  of  attention. 

Luxurious  Appointments. 

How  different  in  every  respect  is  the 
modern  moving  picture  palace  to  the 
tiny  show  of  just  a  few  years  ago!  The 
film  theatre  has  a  style  of  architecture 
all  its  own  and  the  many  appointments 
show  the  result  of  intensified  study. 
What  is  more  comfortable  and  enter- 
taining than  a  few  hours  spent  in  a 
moving  picture  theatre  of  an  afternoon 
or  an  evening?  There  is  an  elegance  of 
appointment  that  is  both  elevating  and 
inspiring.  The  usual  programme  is  en- 
tertaining, amusing,  edifying  and  thrill- 
ing. The  music  is  wonderfully  sublime. 
The  theatre  attendants  are  obliging  and 
courteous.  As  you  recline  in  your  seat 
there  is  not  a  strain  or  discomfort  while 
the  magnificent  film  production  unfolds 
before  your  gaze. 

The  World  Before   Your  Eyes. 

The  screen  takes  you  to  all  parts  of 
the  world  in  just  a  few  minutes.  The 
story  of  a  book  is  revealed  in  life-like 
form  before  your  eyes.  You  laugh 
heartily  over  the  antics  of  comedians  or 
complex  situations  in  a  funny  picture. 
The  news  of  the  day  is  portrayed  in 
actual  representation  so  that  you  can 
see  more  in  a  moment  than  what  could 
be  described  in  a  column  of  newspaper 
space.  Developments  in  the  sphere  of 
science  are  unfolded.  You  are  taught 
how  various  commodities  are  manufac- 
tured. The  scenic  beauties  of  nature's 
playgrounds  are  shown  in  all  their  splen- 
dor. All  the  while  wonderful  music 
adds  color  to  the  views  before  you.  It 
is  all  remarkable. 

■Such  is  the  situation  to  be  found  in 
this  theatre,  every  detail  of  which  has 
been  arranged  with  a  view  to  giving  a 
maximum  of  healthy  pleasure  and  enter- 
tainment for  every  patron,  old  or  young, 
large  or  small.  Tens  of  thousands  of 
dollars — a  real  fortune- -has  been  spent 
in  providing  such  a  theatre  as  this,  and 
in  so  doing  every  thought  has  been 
given  to  details  which  will  make  it  all 
to  be  desired. 

This  theatre  stands  as  the  latest  word 
in  perfection  of  moving  picture  enter- 
tainment. That  our  service  to  you  will 
be  in  keeping  with  the  richness  of  struc- 
tural appointments  is  also  self-evident 
and  assured.  You  will  find  in  this  thea- 
tre every  possible  comfort,  attraction 
and  service. 

The  Management. 


Irene  Boyle 

Leading  woman  in  Edgar  Lewis'  production 
for  Pathe,  "Other  Men's  Siioes." 


To  Feature  Ince  Productions. 

A  series  of  Ralph  Ince  special  produc- 
tions for  1920  is  announced  from  the 
office  of  the  Selznick  Enterprises  by 
Myron  Selznick,  who  at  the  same  time 
stated  that  it  was  intended  to  make 
these  specials  the  big  feature  produc- 
tions of  the  year. 


THE   MOVING   PICTURE  WORLD 


January  10,  1920 


''Eyes  of  Youth''  at  the  Woodlawn 

Helped  Chicago  Celebrate  New  Year 


WHAT  is,  perhaps,  the  greatest 
holiday  celebration  in  the  his- 
tory of  the  spoken  or  silent 
drama,  is  claimed  by  Chicago,  where, 
for  the  first  time  in  its  breezy  life,  six 
theatres  are  conducting  midnight  per- 
formances. Chicago  inaugurated  this 
method  of  taking  care  of  the  holiday 
crowds  more  comfortably,  because  the 
fun-loving,  gaiety-seeking,  generous- 
speaking  Middle  West  metropolis  wants 
to  celebrate  its  Christmas  and  incom- 
ing New  Year  with  all  the  verve  and 
dash  of  the  gallants  so  often  seen  on 
stage  and  screen — and  for  this  reason 
they  turn  out  in  overwhelming  numbers 
to  see  their  favorites. 

"Eyes  of  Youth,"  booked  for  New 
Year's  Eve,  was  the  crowning  event  of 
the  entire  youth.  For  the  third  time 
within  the  past  few  weeks,  each  occa- 
sion having  been  under  distinctly  dif- 
ferent auspices,  "Eyes  of  Youth"  was 
presented  in  that  city  on  Sunday,  De- 
cember 28,  at  the  Woodlawn  Theatre. 
Notwithstanding  the  inclement  weather, 
throngs  of  people  anxious  to  see  the 
picture  waited  all  day  to  push,  crowd, 
or  smile  their  way  through  in  order 
to  gain  admittance.  So  great  were  the 
throngs  that  after  a  hurried  consulta- 
tion of  the  theatre  management,  it  was 
decided  that  an  extra  performance  put 
on  in  the  evening  would  be  the  only  way 


of  solving  the  difficulty — which  was 
done. 

Booke<l  Well  Ahead. 

The  presentation  of  "Eyes  of  Youth" 
in  Chicago  has  been  accompanied  with 
the  most  satisfactory  results.  The  Play- 
house Theatre  enjoyed  a  three-weeks' 
run,  beginning  November  23,  at  in- 
creased admissions,  and  announced  the 
house  record  broken  the  very  first  day, 
as  did  the  Castle  Theatre,  which  played 
the  picture  the  last  two  weeks  in  De- 
cember to  unprecedented  business. 

Following  the  engagement  at  the 
Woodlawn  Theatre,  "Eyes  of  Youth"  will 
be  seen  at  the  People's  Theatre  and 
Halfield  Theatre  and  will  play  all  the- 
atres in  the  Ascher  Brothers'  Circuit, 
as  well  as  Trinz  &  Lubliner  Theatres 
and  the  Balaban  &  Katz  Circuit. 


New  Vita^aph  Film  Gives 
Miss  Leslie  Opportunities 

G 


LADYS  LESLIE  has  a  most  emo- 
tional role  in  "The  Midnight 
Bride,"  her  final  Vitagraph  feature 
which  will  be  an  early  January  release. 
It  was  during  the  middle  of  last  sum- 
mer that  Albert  E.  Smith,  president  of 
Vitagraph,  decided  that  Miss  Leslie  had 
displayed  a  decided  ability  for  serious 


Indorsement  from  Miami  Valley  Men 
For  National  Picture  Theatres,  Inc. 


AN  indorsement  was  given  the  Na- 
tional Picture  Theatres,  Inc., 
founded  by  Lewis  J.  Selznick,  by 
the  Miami  Valley  Exhibitors  League  at 
a  special  meeting  of  that  organization 
held  recently.  Three  members  of  the 
organization,  comprising  a  special  com- 
mittee, spent  four  days  in  New  York  in- 
vestigating the  merits  of  the  new  or- 
ganization. 

The  three  men  were :  John  Seifert, 
president  of  the  Miami  Valley  League; 
A.  F.  Kinsler,  secretary,  and  Peter  Zand- 
er. They  conferred  with  Mr.  Selznick 
and  officers  of  the  New  York  State  Ex- 
hibitors' League,  with  which  the  Ohio 
organization  is  closely  associated. 

"The  report  of  the  investigating  com- 
mittee resulted  in  a  hearty  indorsement 
of  the  National  Picture  Theatres,  Inc., 
which  it  is  hoped  will  prove  the  salva- 
tion of  the  independent  exhibitor.  The 
forming  of  this  organization  by  the 
head  of  the  Selznick  enterprises  has 
been  welcomed  by  exhibitors,  and  this 
indorsement  by  the  Miami  Valley 
League  is  proof  of  appreciation. 


Pioneer  Names  New  Manager 
for  Buffalo  and  Cleveland 

PIONEER  FILM  CORPORATION  an- 
nounces that  new  managers  have 
been  installed  in  some  of  its  ex- 
changes, beginning  with  the  New  Year. 
In  Buffalo,  R.  T.  Murphy,  formerly  chief 
assistant  to  the  exchange  manager,  be- 
comes manager,  in  place  of  I.  Come, 
who  recently  resigned  after  nearly  a 
year's  service.  Mr.  Cobe  will  go  to 
Florida. 

In  the  Cleveland  oiHce,  D.  C.  Davidson 


succeeds  C.  R.  Nelson  Morris.  It  is  the 
purpose  of  the  new  managers  to  begin 
intensive  drives  in  their  respective  ter- 
ritories. Mr.  Murphy  is  already  well 
acquainted  with  his  territory,  and  Mr. 
Davidson  has  been  an  exhibitor  in  the 
Ohio  territory.  Later  he  joined  the  Fox 
forces  in  Cleveland,  with  which  he  made 
an  enviable  record.  Mr.  Davidson's  as- 
sistant will  be  R.  E.  Kerely. 


The  "Eye"  Sign. 

Harry  Meyers,  just  out  of  the  guard  house 
in  Sol  Lesser's  serial,  "Sky-Eye." 


roles  and  that  she  should  no  longer  de- 
vote her  talents  entirely  to  the  lighter 
comedy  roles.  As  Belinda,  in  "The  Girl 
Woman,"  her  first  serious  role,  she 
made  a  decided  hit  and  then  followed 
"The  Gray  Towers  Mystery"  and  "The 
Golden  Shower,"  in  both  of  which  she 
added  to  her  fame. 

"The  Midnight  Bride"  was  adapted  to 
the  screen  from  "The  Marriage  of  Lit- 
tle Jeanne  Sterling,"  a  magazine  story 
by  Charles  Stokes  Wayne. 

Vitagraph  Engages  Brown. 

Melville  Brown,  who  has  written  and 
directed  a  number  of  successful  come- 
dies, has  been  engaged  by  Vitagraph  to 
direct  Montgomery  and  Rock  in  their 
future  comedies.  Before  joining  Vita- 
graph as  a  director  Mr.  Brown  was  as- 
sociated with  Charlie  Chaplin.  He  was 
co-director  for  Mabel  Normand  and 
wrote  the  script  for  "The  Pest,"  in 
which  she  starred. 

Kinograms'  Holiday  Issue 
Replete  with  Filmed  News 

The  holiday  issue  of  Kinograms  is  full 
of  interesting  news  that  should  gladden 
the  hearts  of  all  screen  patrons.  The 
"Soviet  Ark"  is  at  sea,  bound  for  an  un- 
known port  in  Russia. 

Kinograms  seems  to  be  very  fond  of 
students.  This  time  we  meet  the  Japan- 
ese cadets  as  they  arrive  on  the  Imperial 
training  ship  "Yakuma"  in  San  Francis- 
co. To  bring  relief  to  the  victims  of  the 
flood  at  Montgomery,  Ala.,  a  number 
of  planes  are  flying  over  that  city  into 
the  stricken  river  regions,  seeking  ways 
tc^id  the  inundated  sections. 

Where  does  Christmas  holly  come 
from?  Kinograms  takes  us  to  the  wood- 
lands of  Tennessee,  where  the  cutting 
of  these  decorative  garlands  takes 
place. 

We  have  all  been  reading  about  Tab- 
by, the  political  cat  that  is  accused  of 
graft.  Her  pictures  are  very  scarce,  but 
Kinograms  managed  to  snap  her. 

Everybody  is  interested  in  unusual 
weddings.  This  particular  ceremony 
took  place  in  the  gardens  at  Tokio 
where  Gaishiro  Asanac,  head  of  Toyo 
Kison  Kaisha  (steamship  company)  and 
his  bride  posed  for  a  Kinograms  photog- 
rapher. We  see  little  Frank  Emery 
Nealon,  who  was  expressed  from  San 
Francisco  to  London,  England,  reach 
New  York  City  on  time,  despite  the 
Xnias  rush.  Richard  Croker  and  his 
Indian  bride,  who  visit  New  York  just 
about  this  time  every  year,  before  leav- 
ing for  their  home  in  Palm  Beach  for 
the  winter  months,  arrived  from  Eng- 
land on  the  Carmania. 


Breaking  the  News  Gently. 

Realizing  that  exhibitors  often  have 
difficulty  in  making  changes  of  prices, 
Fred  W.  Voigt,  manager  of  the  Metro 
branch  at  San  Francisco,  has  made  up 
a  series  of  ten  slides  for  the  use  of  cus- 
tomers, designed  to  break  the  news 
gently  to  patrons  that  higher  prices  of 
admission  are  to  follow.  These  slides 
call  attention  to  the  great  improvement 
in  the  quality  of  moving  pictures  of  late 
and  of  the  plans  for  maintaining  and 
even  bettering  this  standard.  The  in- 
creased cost  of  operating  theatres  is 
cited,  and  the  statement  is  then  made 
that  slight  advances  in  admission  prices 
must  be  made.  Exhibitors  who  have 
made  use  of  the  service  declare  that 
complaints  are  much  fewer  than  when 
prices  are  increased  without  warning. 


January  10,  1920 


THE    MOVING    PICTLTRE  WORLD 


249 


Tries  Midnight  Matinee  and  Town 

Sits  Up,  Takes  Notice  and  Goes 


AN  exploitation  campaign  recom- 
mended to  exhibitors  in  cities  un- 
der 100,000  population  as  a  sure- 
fire means  of  arousing  a  storm  of  pub- 
lic interest  has  just  been  advanced  by 
Lawrence  J.  Lester,  manager  of  the 
Rivoli  Theatre,  Columbia,  S.  C,  in  the 
preferment  of  a  special  feature  attrac- 
tion. 

According  to  Mr.  Lester,  the  most  cer- 
tain way  of  setting  the  public  interest 
bee  to  buzzing  is  to  launch  some  under- 
taking that  requires  the  co-operation 
and  attention  of  that  portion  of  a  city 
which  wants  to  be  known  as  "big- 
timers."    With  this  idea  in  view,  Mr. 


The  Two  Citizens  Who  Didn't  See  It. 

"It,"  of  course,  being  the  first  midnight 
motion  picture  show  in  Columbia,  S.  C. 


Lester  decided  on  a  "midnight  frolic"  in 
the  form  of  a  midnight  showing  of 
"Auction  of  Souls,"  starring  Aurora 
Mardiganian  and  for  which  First  Na- 
tional Exhibitors'  Circuit  is  the  official 
distributor,  as  the  means  of  widespread 
promotion  interests. 

Ticket  Speculators  Get  Busy. 

"There  are  cities,"  said  Mr.  Lester, 
"where  such  a  thing  as  a  show  at  12.01 
is  nothing  out  of  the  ordinary.  But  in 
Columbia  this  sort  of  an  affair  means 


only  a  New  Year's  or  Armistice  Day 
celebration.  We  set  Monday  at  12.01 
a.  m.  as  the  hour  to  start  off  the  first 
showing  of  'Auction  of  Souls,'  and  al- 
though it  was  reasonable  to  suppose  that 
the  young  blood  of  the  city  would  be 
present  we  were  hardly  prepared  for  the 
things  that  happened." 

Seizing  upon  the  event  as  a  logical 
forewarning  of  the  bringing  of  the 
glamour  of  New  York's  theatrical  fasci- 
nation to  Columbia,  ticket  speculators 
quickly  bought  up  a  large  portion  of  the 
best  seats.  When  the  news  spread  that 
ticket  speculation  was  very  much  in 
evidence,  this  further  enhanced  the  value 
and  novelty  of  the  affair  in  the  minds 
of  local  people.  And,  rather  than  be 
thought  cheap,  especially  in  the  sight 
of  ladies,  Columbia  gentlemen  enjoyed 
being  scalped  to  the  sum  of  $4  or  more 
for  a  fifty-cent  seat. 

Traction  Company  Co-operates. 

Further  exploitation  was  added  to  the 
campaign  when  Mr.  Lester  arranged 
with  the  local  street  car  company  to  pro- 
vide e.xtra  cars  until  the  wee  hours  of 
the  morning  for  those  who  decided  to 
partake  of  the  "midnight  matinee"  at 
the  Rivoli.  When  announcement  to  this 
effect  was  thrown  on  the  screen  a  few 
days  before  the  big  joyfest  the  audience 
broke  into  applause  and  cheers. 

When  midnight  on  Monday  arrived, 
approximately  1,200  persons  were  on 
hand  for  the  performance.  Two  solid 
blocks  were  lined  at  the  curbs  with 
automobiles.  Hundreds  were  unable  to 
gain  admission. 

Quickly  Spots   an  Armenian. 

Mr.  Lester  had  occasion  to  evidence 
his  showmanship  when  he  spotted  an 
unusual-looking  individual  attempting  to 
make  his  way  into  the  theatre.  It  hap- 
pened that  this  person  was  a  native  Ar- 
menian. He  was  soon  closeted  in  a  pri- 
vate office  with  Mr.  Lester  where  he 


authenticated  every  incident  in  the  pic- 
ture. He  was  prevailed  upon  to  write 
a  letter  to  the  daily  papers  of  Columbia, 
explaining  that  the  screen  story  of  his 
ravished  country  was  wonderful.  This 
brought  more  free  space  for  the  Rivoli. 


"Write  to  Every  Paper  in  Columbia"— 

"As  a  native  Armenian  you  can  verify 
everything  In  the  production." 


With  this  start,  such  a  popular  demand 
for  "Auction  of  Souls"  arose  that  Mr. 
Lester  found  it  expedient  to  show  the 
attraction  at  the  Rivoli  and  Rialto  Thea- 
tres, both  of  which  he  controls,  simul- 
taneously. 

"Buying  a  picture  as  cheap  as  you 
can,  spreading  a  few  one  and  three 
sheets  in  the  lobby  and  hiring  an  or- 
chestra isn't  managing  a  theatre,"  ex- 
plained Mr.  Lester.  "It  takes  showman- 
ship and  that  means  exploitation." 


The  advertising  pages  of  Moving  Picttire 
World  tell  the  story  of  picture  production 
as  it  progresses  week  by  week.  The  text 
pages  give  the  minute  details.  What  the 
style  pages  represent  to  the  up-to-date  mer- 
chant so  do  the  advertising  pages  of  Moving 
Picture  World  inform  and  keep  posted  the 
picttire  showman. 


250 


THE    MOVING   PICTURE  WORLD 


January  10,  1920 


Realart  Advertising  the  Direct  Line 
of  Communication  With  the  Exhibitor 


ADVERTISING  has  been  the  direct 
Hne  of  communication  between 
Realart  Pictures  Corporation, 
exhibitor  and  public  since  the  first  day 
of  the  producing  company's  existence. 
Whether  by  printed  page  or  by  electric 
display,  Realart  has  placed  itself  and  its 
promise  before  the  country  through  the 
medium  of  advertising. 

Like  all  modern  industries  Realart  has 
depended  upon  publicity  to  put  across 
its  new  message,  and  by  consistent  ad- 
vertising in  the  trade  journals  it  has 
become  a  familiar  name  in  the  motion 
picture  business.  A  page  of  printed 
promises  was  the  exhibitor's  first  ac- 
quaintance with  Realart.  The  company 
has  subsequently  spared  neither  effort 
nor  expense  to  put  before  the  exhibitor 
through  the  recognized  trade  mediums 
the  story  of  its  activities  in  behalf  of 
the  Realart  initial  "Program  for  1919- 
1920  and  forever  afterward." 

Spokesmen  of  the  Industry. 

Believing  that  the  trade  papers  are 
the  true  spokesmen  of  the  industry  and 
that  the  exhibitors  who  subscribe  to 
them  are  the  wide-awake  and  progres- 
sive members  of  a  business  that  develops 
overnight.  Realart  has  never  failed  to 
work  hand  in  hand  with  these  journals, 


not  alone  through  the  advertising  col- 
umns but  through  the  new  pages  and 
the  splendid  sections  devoted  to  special 
service  for  the  exhibitor. 

In  all  of  its  advertising  Realart  has 
maintained  a  distinctive  policy  of  corn- 
bining  artistic  effect  with  sound  busi- 
ness representation,  so  that  in  this  field, 
too,  the  motion  picture  business  might 
retain  the  privilege  of  being  an  industry 
that  works  hand  in  hand  with  the  arts. 
The  colored  inserts  that  have  marked 
the  advertising  presentation  of  Realart 
policies  and  pictures  from  the  beginning, 
have  attracted  comment  from  many 
directions. 

Costly  Electric  Sign. 

The  Realart  electric  sign,  at  the  cor- 
ner of  Forty-second  street  and  Broad- 
way, New  York  City,  is  a  definite  ex- 
ample of  this  young  corporation's  belief 
in  the  value  of  large  scale  advertising. 
Towering  twelve  stories  above  one  of 
the  most  famous  corners  of  the  world, 
the  "Girl  in  the  Swing"  electric  display 
cost  $108,000  and  is  said  to  be  visible  to 
more  than  1,000,000  people  every  twen- 
ty-four hours. 

Under  the  direction  of  John  Pond 
Fritts,  Realart  has  organized  an  efficient 
publicity  department  whose  aim  is  to 


iniiiiinniiiimiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiffliiiiiNi""^  iiiiiiiiniiiiiii  iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii:iiniiiiiiiiiiiiiiffliiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii"iiiin^   iiiiiiiiiiiiiiiiiiiiiiniiiiiiiimiii| 

^  EUven  Theatres  at  $3,425,000  ° 


B 


ELOW  is  the  chronicle  of  eleven  new  motion  picture  theatres  gomg  j 

up  in  various  parts  of  the  country  at  a  total  cost  of  $3,425,000.    Last  j 

week  we  listed  eight  new  houses,  costing  close  to  two  millions.  These  | 
lists  as  now  compiled  include  only  theatres  costing  $100,000  and  over.        '  | 

Here  are  the  newcomers:  | 

*  Belleville,  111.— Henry  Schroeder,  3845  Louisiana  avenue,  St.  Louis,  | 

Mo.,  has  contract  for  four-story  brick  and  concrete  theatre,  store  and  | 

hotel  building  for  Dickens  Hotel  &  Theatre  Building  Corporation,  to  cost  | 

$125,000.  I 

Chicago,  111.— Contract  has  been  let  for  erection  of  one-story  theatre  | 

and  store  building,  at  63d  street  and   Marshfield  avenue,  for  Ascher  | 

i      Brothers,  to  cost  $600,000.  | 

f           Hutchinson,  Kan.— Columbia  Realty  &  Amusement  Company  has  plans  | 

by  F.  E.  Mcllvain,  Kansas  City,  Mo.,  for  two-story  brick  and  terra  cotta  | 

moving  picture  and  vaudeville  theatre,  to  cost  $100,000.    A  $25,000  pipe  | 

organ  will  be  installed.  1 

Monroe,  La. — Saenger  Amusement  Company  will  erect  large  theatre  | 

here,  to  cost  about  $250,000.  | 

Baltimore,   Md.  — Pleasant   Pennington,  52  Vandervilt  avenue,  New  | 

York,  is  preparing  plans  for  brick,  stone  and  terra  cotta  theatre,  to  cost  | 

about  $500,000.    .Vddress  Harry  W.  Webb,  Parkway  Amusement  Company,  | 

1820  North  Charles  street.  | 

Flint,  Mich. — Globe  Theatre  Stock  Company  has  plans  for  one-story  | 

brick  and  terra  cotta  theatre,  to  be  erected  at  Saginaw  and  Williams  | 

streets,  to  cost  $100,000.  | 

Minneapolis,  Minn.  —  Industrial  Investment  Company,  807  Hennepin  1 

avenue,  has  plans  by  J.  E.  O.  Pridmore,  Chicago,  for  one-story  brick  and  1 

terra  cotta  theatre,  at  Eighth  street  and  Hennepin  avenue,  to  cost  $400,000.  | 

Brooklyn,  N.  Y. — Louis  Gold,  44  Court  street,  has  contract  o  erect  two-  | 

story  theatre  at  Fifth  and  Bay  Ridge  avenues,  with  seating  capaciy  of  | 

2,500,  for  Marcus  Loew,  1493  Broadway,  New  York,  to  cost  $400,000.  | 

Norfolk,  Va. — Allan  G.  Burrow  will  erect  moving  picture  theatre,  to  be  1 

known  as  Broadway,  with  seating  capacity  of  2,400,  to  cost  $300,000.  Lessees  i 

R.  D.  Craver,  Charlotte,  N.  C,  and  John  F.  Pryor,  Danville,  Va.  1 

Manitowac,  Wis.  —  George  Brothers  will  erect  theatre,  with  seating  1 

capacity  of  1,000,  to  cost  $150,000.  | 

Superior,  Wis. — Cook  Brothers,  of  Duluth,  Minn.,  owners  and  operators  | 

of  Grand  Theatre  in  that  city,  have  leased  St.  Hotel  site  and  plan  to  con-  I 

struct  theatre,  to  cost  $500,000.  | 

\           *  Additional  information  since  previous  report.  3 

L  iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii  niiiiiiiiiuiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiuiiiiiiiuiiiiimiiiiiiiiiiiiiiiinniiiii^ 


give  real  service  to  the  exhibitor  and  at 
the  same  time  to  avoid  the  waste  and 
errors  that  have  been  natural  in  the 
development  of  this  field.  Through  the 
aid  of  branch  managers  and  exploita- 
tion men,  Realart  is  keeping  in  direct 
touch  with  experienced  exhibitors  who 
are  informed  as  to  the  practical  benefits 
of  exploitation  and  publicity  work.  In 
this  way  the  company  is  not  only  keep- 
ing to  its  original  policy  of  exhibitor 
service,  but  is  giving  showmen  the  kind 
of  help  that  experience  has  taught  them 
is  necessary  and  beneficial. 

A   DUcipIe   of  Advertising. 

Although  Realart  was  organized  only 
a  short  time  ago,  its  development  has 
been  rapid  and  certain  and  by  means  of 
advertising  and  publicity  its  officials  be- 
lieve that  now  it  is  as  well  known  as 
many  other  concerns  which  have  been 
in  the  field  for  years.  A  disciple  of 
consistent  advertising,  Realart  has  put 
its  program  and  its  plans  before  the 
exhibitor  and  the  public  in  a  compre- 
hensive campaign  that  has  left  nothing 
undone  to  acquaint  everyone  with  its 
activities. 


Famous  Players  Studio  to 
Elaborate  on  "Still"  Work 

ONE  of  the  most  elaborate  still 
photograph  studios  and  laborato- 
ries in  the  country  will  be  installed 
in  the  new  studio  of  the  Famous  Play- 
ers-Lasky  Corporation.  J.  N.  Naulty, 
general  manager  of  the  eastern  studios, 
has  taken  great  care  that  this  important 
branch  of  the  studio  will  be  perfect  in 
every  detail  to  insure  excellent  results. 
The  capacity  will  be  10,000  of  8  by  10 
stills  a  day. 

The  most  important  feature  will  be 
the  portrait  gallery,  which  will  be 
equipped  with  two  cameras  using  the 
best  portrait  lenses  obtainable  and  with 
facilities  for  daylight  or  artificial  light- 
ing. Any  kind  of  background  desired 
may  be  constructed  at  a  moment's  notice. 

One  large  room  will  be  devoted  ex- 
clusively to  the  making  of  bromide  en- 
largements. Two  modern  enlarging 
machines  will  take  care  of  this  work. 
The  drying  room  will  be  equipped  with 
electrically  driven  and  heated  machines 
for  drying  matte  surface  prints  and  a 
specially  designed  machine  for  drying 
ferrotyped  prints.  Coloring  and  spot- 
ting will  be  done  in  a  room  by  itself  and 
the  retouching,  experts  being  employed 
in  this  work,  will  be  carried  on  in  the 
room  adjoining. 

Automatic  and  hand  printing  machines, 
will  be  installed  in  a  separate  room  with 
the  tanks  containing  the  developing  and 
washing  fluids.  In  the  filing  room  thou- 
sands of  negatives  will  be  filed  so  that 
any  scene  in  any  picture  may  be  lo- 
cated at  a  moment's  notice. 

Mr.  Naulty  has  put  William  O.  Ly- 
man in  charge  of  this  department.  Mr. 
Lyman  has  for  a  year  and  a  half  been 
connected  with  the  studio  in  this  line 
of  work. 


First  Lyons-Moran  Comedy  Drama. 

The  first  of  the  five-reel  comedy 
dramas  in  which  Eddie  Lyons  and  Lee 
Moran,  Universal's  team  of  fun-flingers, 
will  be  featured  will  be  "Everything  But 
the  Truth,"  Edgar  Franklyn's  humor- 
ous story,  the  screen  rights  of  which 
have  just  been  purchased  from  the 
Frank  A.  Munsey  Company,  by  Uni- 
versal. 


January  10,  1920 


THE    MOVING   PICTURE  WORLD 


251 


Brunet  Announces  Branch  Managers 

Who  Won  Prizes  Offered  by  Pathe 


IN  a  competition  among  branch  man- 
agers that  brought  the  business  of 
every  Pathe  department  to  the  high- 
est totals  ever  recorded  in  its  history, 
the  following  winners  of  the  three  big 
prizes  during  "Quimby  Tribute  Month" 
has  been  announced  by  Vice-President 
Paul  Brunet. 

W.  A.  Aschmann,  Milwaukee,  winner 
of  first  prize,  a  $1,000  platinum  diamond 
ring,  which  under  the  conditions  of  the 
contest  went  to  "the  wife  of  the  man- 
ager who  secured  during  November  the 
greatest  amount  of  new  business  in  pro- 
portion to  the  rating  of  his  office,  and 
the  greatest  increase  in  collections  over 
the  average  collections  for  his  office  for 
the  months  of  July,  August  and  Sep- 
tember. 

C.  A.  Taylor,  of  Buffalo,  winner  of 
second  prize,  a  $500  platinum  diamond 
ring,  "awarded  the  wife  of  the  manager 
whose  showing  was  second  best  to  the 
winner  of  the  first  prize." 

Thirty-Two  Participated. 

R.  S.  Shrader,  of  Indianapolis,  winner 
of  the  special  prize,  $1,000  in  cash, 
"awarded  by  Hal  E.  Roach,  producer  of 
the  Harold  Lloyd  comedies,  to  the 
branch  manager  who  secured  the  great- 
est amount  of  business  in  proportion 
to  the  rating  of  his  office,  on  the  spe- 
cial $100,000  two-reel  Lloyd  comedies 
during  the  month  of  November." 

In  announcing  the  awards,  Mr.  Bru- 
net added  that  "Quimby  Tribute  Month" 
was  a  success  beyond  comprehension. 
The  November  collections  were  by  far 
the  greatest  in  the  history  of  Pathe, 
and  they  topped  a  figure  the  organiza- 
tion had  long  been  striving  to  attain. 

Thirty-two  branch  managers  partici- 
pated in  the  competition,  and  there  was 
not  a  single  office  which  did  not  sur- 
pass its  best  previous  month. 


Doris  Kenyon  Play  Has 
Many  Profitable  Showings 

DORIS  KENYON'S  first  VV.  W.  Hod- 
kinson  release,  "The  Bandbox,"  the 
Deitrich-Beck  production  of  Louis 
Joseph  Vance's  gripping  stroy,  is  win- 
ning for  the  beautiful  artist  exhibitor 
and  public  esteem — the  same  high  favor 
in  which  she  is  held  by  New  York 
theatre  goers  as  the  featured  player  in 
the  Broadway  stage  success,  "The  Girl 
in  the  Limousine."  "The  Bandbox"  ef- 
fectively brings  out  the  charm,  diversi- 
fied talents  and  beauty  of  this  accom- 
plished young  artiste,  who,  in  a  compara- 
tively short  time,  enjoys  the  distinction 
of  being  at  once  a  successful  star  in 
pictuies  and  a  pronounced  favorite  in 
the  spoken  drama. 

Western  as  well  as  eastern  showmen 
report  success  with  the  production.  One 
of  these  is  E.  J.  Myrick,  managing  di- 
rector of  the  Peoples  Theatre,  Butte, 
Mont.,  where  "The  Bandbox"  has  just 
completed  a  very  successful  engagement, 
despite  the  fact  that  it  was  Doris  Ken- 
yon's  first  appearance  at  that  house. 
The  New  Yale,  Muskogee,  Okla.,  also 
reported  business  far  beyond  the  man- 
agement's expectations  in  its  holiday 
■Week  engagement  of  "The  Bandbox." 

Two  Indiana  theatres,  the  La  Salle, 
South  Bend,  and  the  Grand,  Gary,  found 
the  Doris  Kenyon  picture  a  banner  box 


office  magnet  during  the  holiday  week. 
W.  Waldo  Freeman,  managing  director 
of  the  Palace,  Great  Falls,  Mont.,  is  now 
engaged  on  a  big  exploitation  and  ad- 
vertising campaign  for  heralding  "The 
Bandbox,"  which  he  has  booked  for 
early  January  presentation. 


Canadians  Want  Pictures 

With  a  British  Flavor 

THE  educationalists  of  Canada,  to 
the  number  of  1,504  from  all  parts 
of  the  country,  in  session  recently 
at  Winnipeg,  Manitoba,  adopted  a  res- 
olution in  which  a  desire  was  expressed 
for  moving  pictures  with  a  Canadian  or 
British  tone.  They  also  asked  that  the 
hand  of  the  various  boards  of  censor- 
ship in  Canada  be  strengthened  for  the 
usual  reason — ;the  raising  of  the  stan- 
dard of  the  moving  picture  industry. 

The  suggestion  that  posters  are  risque 
in  order  to  arouse  interest  in  a  com- 
paratively calm  feature  is  quite  a  new 
impression,  and  if  the  National  Educa- 
tional Council  is  able  to  carry  through 
its  wishes,  all  theatre  advertisements 
in  newspapers  and  magazines,  as  well 
as  the  poster  displays,  may  have  to  be 
passed  by  the  censors.  In  this  connec- 
tion, it  is  pointed  out  that  the  municipal 
authorities  of  Toronto  and  Montreal 
actually  do  examine  all  posters  to  re- 
quire the  covering  up  of  weapons  and 
to  hide  scenes  that  are  a  little  too  vamp- 
ish.  The  Montreal  police  officials,  by 
the  way,  have  formed  a  habit  of  stamp- 
ing their  "Approuve"  mark  on  the  face, 
neck  or  shoulders  of  a  star  player — so 
that  he  who  runs  may  read.  This  habit 
led  to  protests  upon  the  part  of  Mon- 
treal moving  picture  interests  not  long 
ago. 

It  has  also  been  a  fact  that  Montreal 
police  officials  have  wrecked  handsome 
lobby  displays  because  the  proprietor  of 


She  Belies  Her  Name. 

Charlottf  Walker  riding  ono  of  her  string 
In  her  American  feature,  "Eve 
In  Bxlle." 


the  theatre  had  not  sought  the  approval 
of  the  police  for  a  painted  setting'  of 
original  design  which  had  been  arranged 
for  a  current  attraction.  All  that  was 
needed  to  make  these  settings  or  dis- 
plays perfect  in  the  eyes  of  the  author- 
ities was  the  stamped  word  "Approuve" 
on  the  figure  or  scene  depicted.  As  a 
majority  of  the  people  of  Montreal  are 
of  French  extraction,  the  official  stamp 
is  in  the  French  language. 

Numa  Starts  Its  New  Year 
with  "Return  of  Tarzan" 

NUMA  Pictures  Corporation  starts 
the  New  Year  with  "The  Return 
of  Tarzan,"  promising  to  be  one  of 
the  big  screen  production  of  the  year, 
near  completion.  Under  the  direction 
and  supervision  of  Harry  Revier  and 
George  M.  Merrick,  the  company  has, 
according  to  reports,  and  no  little  pro- 
testing from  players,  obtained  some 
startling  camera  effects  for  the  jungle 
episodes  of  the  story,  now  being  filmed 
in  California.  Gene  Pollar,  who  plays 
"Tarzan,"  has  had  two  encounters  with 
lions,  supposedly  trained,  but  according 
to  the  actor,  "trained  to  be  lions," 
while  Armond  Cortez  was  severely  in- 
jured while  film-fighting  a  big  ape. 

Four  new  names  have  been  added  to 
the  cast.  Karla  Schramm  plays  the 
leading  feminine  role,  with  Arthur  Mor- 
riston.  Jack  Leonard  and  Phil  Gostrock. 

Incidentally,  according  to  A.  L.  Burt, 
publishers  of  the  Tarzan  books,  they  are 
among  the  best  sellers  in  fictionland 
today.  Harry  Burt,  of  the  firm,  is  quoted 
as  saying:  "We  have  great  difficulty  in 
meeting  the  insistant  demand  for  the 
Tarzan  stories.  Their  popularity  has 
never  waned.  You  would  be  surprised 
to  know  the  number  of  inquiries  we  re- 
ceive from  all  sections  o  fthe  country 
as  to  when  there  is  to  be  a  further  ad- 
venture story  of  this  character." 

Zellners  Are  Now  Members 
of  Metro  Scenario  Family 

THE  Zellners — Arthur  and  Lois — 
have  moved  into  offices  in  the  ad- 
ministration building  of  the  Metro 
studios  in  Hollywood  and  are  now  mem- 
bers of  the  Metro  scenario  staff  headed 
by  June  Mathis.  They  are  picturizing 
"Fine  Feathers"  and  "An  Outsider,"  hav- 
ing completed  the  continuity  for  "Judah" 
and  "Shore  Acres." 

Although  Lois  and  Arthur  Zellner  plan 
their  work  together,  Mrs.  Zellner  is 
rounding  out  the  continuity  and  accept- 
ing the  credit  for  pictures  featuring 
Alice  Lake,  while  Mr.  Zellner  is  doing 
the  same  with  those  in  which  May  Alli- 
son stars. 

Lois  Zellner  will,  therefore,  have  the 
screen  credit  for  "Shore  Acres,"  the 
American  rural  drama  by  the  late  James 
A.  Heme.  She  is  preparing  "An  Out- 
sider," Miss  Lake's  next  featuring  ve- 
hicle. This  play  is  by  Julie  Heme, 
daughter  of  James  A.,  and  deals  with 
New  York  smart  life. 

Arthur  Zellner  will  be  credited  with 
the  continuity  of  "Judah."  This  "mir- 
acle girl"  play  by  Henry  Arthur  Jones, 
the  eminent  English  playwright,  ofifers 
Miss  Allison  the  most  exacting  dramatic 
role  of  her  career.  She  will  follow  it 
with  the  characterization  of  the  pretty 
wife  in  Eugene  Walter's  "Fine  Feathers." 
Mr.  Zellner  is  already  working  on  the 
scenario  script  for  this. 


252 


THE  MOVING   PICTURE  WORLD 


January  10,  1920 


Hampton  Adds  To  List  of  Successes 

in  Picturizing  Emerson  Hough  Story 


Morning  Show*  for  Children. 

Manager  John  T.  Fiddes,  of  the  Hol- 
man  Theatre,  Montreal,  Quebec,  gave  a 
special  children's  show  each  morning 
during  Christmas  Week,  the  feature 
being  the  Fox  special,  "Ali  Baba  and  the 
Forty  Thieves."  Mr.  Fiddes  engaged 
maids  to  be  in  attendance  at  each  of 
these  shows  so  that  children  could  be 
left  at  the  theatre  while  parents  went 
shopping.  The  admission  to  children  was 
10  cents. 


"Fighting  Chance"  Shows 
the  Ultra-Fashionable  Set 

THERE  have  been  two  distinct  peri- 
ods in  the  writing  career  of  Robert 
W.  Chambers,  American  novelist: 
his  first  works  dealt  either  with  histori- 
cal subjects  or  with  fantasies  that  have 
seldom  been  equalled  for  imaginative 
power  and  weird  charm;  his  later  books 
have  been  largely  confined  to  society 
life  in  and  about  the  metropolis. 

"The  Fighting  Chance,"  which  is  now 
being  filmed  by  Famous  Players-Lasky 
Corporation,  with  Charles  Maigne  as 
director  and  two  noted  players,  Con- 
rad Nagle  and  Anna  Q.  Nilsson,  in  the 
leading  roles,  was  the  first  of  the  series 
of  books  which  dealt  with  the  ultra- 
fashionable  set  which  in  a  sense  has 
carried  on  the  traditions  of  aristocracy 
of  the  old  world,  such  as  fox  hunting 
and  the  like,  in  the  hills  of  Westchester 
county  and  other  environs  of  Manhat- 
tan. 

The  central  figures,  a  man  and  a  girl, 
both  young  and  handsome,  witty  and 
cultured,  obsessed  by  some  hereditary 
peculiarity,  offer  unparalleled  opportuni- 
ties for  screen  interpretation  and  the 
other  figures,  the  villain  in  particular, 
are  equally  good.  Chambers  is  an  adept 
at  character  drawing.  His  people  are 
real,  however  artificial  their  environ- 
ment. 


Now  Selecting  Cast  for 

Fitzmaurice  Production 

GEORGE  FITZMAURICE  is  now 
selecting  his  cast  preparatory  to 
beginning  his  second  George  Fitz- 
maurice production  for  the  Famous 
Players-Lasky  Corporation.  The  title 
will  be  "The  Man  Who  Killed,"  which 
was  also  the  title  of  the  famous  French 
book  and  play.  The  play  is  by  Pierre 
Frondaie  and  is  based  on  the  novel  by 
Claude  Farrere  called  "L'Homme  qui 
Assassina."  This  French  play  was 
translated  into  English  by  Gilbert  Can- 
nan  and  Francis  Keyser  as  "The  Right 
to  Kill"  and  produced  with  great  suc- 
cess at  His  Majesty's  Theatre,  London, 
in  1915. 

Pierre  Frondaie,  who  dramatized  the 
French  novel  also  dramatized  Pierre 
Louys'  "Aphrodite,"  the  motion  picture 
rights  to  which  were  recently  bought 
by  Famous  Players-Lasky  Corporation. 

Ouida  Bergere  is  at  present  v/orking 
on  the  continuity  of  "The  Man  Who 
Killed."  The  story  has  to  do  with  the 
embassies  in  Turkey.  Mr  Fitzmaurice 
has  picked  out  a  house  of  Turkish  archi- 
tecture built  on  one  of  the  keys  off  the 
coast  of  Florida  where  he  expects  to 
film  the  exterior  scenes.  Also  some 
scenes  will  be  taken  at  Miami,  where 
"he  will  take  his  company  as  soon  as 
the  cast  is  .complete. 


BENJAMIN  B.  HAMPTON'S  career 
as  a  producer  of  a  group  of  power- 
ful author-supervised  pictures  from 
novels  that  have  scored  big  successes 
has,  in  addition,  built  for  him  the  rec- 
ord of  "the  producer  without  a  failure." 
It  is  not  often  that  a  producer  makes 
four  such  pictures  as  Stewart  Edward 
White's  "The  Westerners,"  Zane  Grey's 
"Desert  Gold,"  Emerson  Hough's  "The 
Sagebrusher,"  now  ready  for  pre-re- 
lease in  the  larger  cities,  and  Zane 
Greys'  "Desert  of  Wheat,"  now  com- 
pleted but  held  for  later  release  by  the 
Hodkinson  organization  because  of  the 
record-breaking  success  of  "Desert 
Gold"  in  all  parts  of  the  United  States. 

"The  Sagebrusher"  is  from  Mr. 
Hough's  most  recent  novel,  still  rated 
by  booksellers  as  one  of  the  literary 
hits  of  the  year.  There  is  a  slight  and 
unintentional  element  of  deception  in 
the  title,  "The  Sagebrusher,"  prompting 
a  surmise  that  it  is  a  western  picture, 
whereas  but  for  the  name,  which  is,  of 
course,  retained  from  the  very  wide- 
spread popularity  the  novel  attained,  the 
story  might  just  as  easily  be  laid  in 
Vermont  or  up-state  New  York. 

Not  a  Western  Picture. 
Mr.  Hough,  in  building  the  story  and 
in  aiding  Mr.  Hampton  in  producing  it 
to  the  point  where  he  autographs  the 
main  title  as  a  sign  of  his  complete  sat- 
isfaction with  it,  really  wrote  a  story 
that  is  independent  of  all  environment. 

Roy  Stewart  is  the  Doctor  Barnes  of 
both  the  novel  and  its  picturization  of 
"The  Sagebrusher"  and  Marguerite  De 
La  Motte  is  the  beautiful  and  pathetic 
Mary  Warren.  Noah  Beery  is  the  Sim 
Gage  of  the  story.  Other  well  known 
players  in  "The  Sagebrusher,"  all  hav- 
ing conspicuous  roles,  are  Arthur  .Mor- 
rison, Betty  Brice,  Gordon  Russell, 
Aggie  Herring  and  Edwin  Wallock. 


Bacon  to  Produce  Musical  Comedy. 

Louise  Winter's  short  story,  "Princess 


Takes  the  Flowers  and  the  Derby. 

Does  Glenn  W.  Cavendar,  the  "boob" 
featured  in  Fox  Sunshine  Comedies. 


Virtue,"  has  been  dramatized  by  Lewis 
Allen  Browne,  and  will  be  placed  in 
rehearsal,  shortly  after  the  New  Year 
by  Gerald  F.  Bacon,  prominent  pro- 
ducer for  both  the  stage  and  screen.  B. 
C.  Hilliam,  composer  of  "Buddies"  and 
Gitz  Rice,  who  wrote  the  popular  song 
success,  "Dear  Old  Pal  of  Mine,"  are 
now  engaged  in  writing  the  music  and 
lyrics  in  collaboration. 


Owen  Moore  to  Appear  in 
Another  Wodehouse  Story 

OWEN  MOORE  is  to  be  featured  in 
another  story  by  Pelham  Grenville 
Wodehouse.  This  announcement 
by  Myron  Selznick  should  gladden  the 
admirers  of  this  comedy-drama  star. 

"Love  Among  the  Chickens"  is  the 
title  of  this  new  story  which  Mr.  Selz- 
nick has  purchased  from  this  well- 
known  author.  It  is  a  noteworthy  fact 
that  the  first  Owen  Moore  production 
under  the  Selznick  banner  was  from  the 
pen  of  Mr.  Wodehouse.  It  was  "Picca- 
dilly Jim"  and  it  has  scored  a  remark- 
able success  over  the  entire  country. 

Owen  Moore  is  the  type  suited  to 
give  a  screen  version  to  the  Wodehouse 
stories  and  in  view  of  the  fact  that  he 
scored  such  a  success  in  the  first  one, 
it  is  only  logical  that  this  should  be 
repeated  in  the  newer  one  just  pur- 
chased. 

Production  will  start  in  the  near  fu- 
ture. 

Next  Viola  Dana  Picture 
To  Be  Directed  by  Howell 

W\.  HOWELL  has  been  engaged 
by  Maxwell  Karger,  Metro  di- 
•  rector  general,  to  direct  Viola 
Dana  in  the  Screen  Classics,  Inc.,  pro- 
duction of  the  comedy,  "Eliza  Comes  to 
Stay."  Mr.  Howell  left  the  legitimate 
stage  in  1910  to  start  producing  comedies, 
He  originated  the  Falstaff  comedy  series, 
which  was  issued  for  three  years. 

Befor  entering  the  motion  picture  field, 
Mr.  Howell  supported  such  actors  as 
Richard  Mansfield,  Henry  Irving  and 
Louis  James  on  the  stage.  Mr.  Howell's 
father,  Curtiss  Howell,  was  an  actor  and 
producer  of  note,  as  was  his  grandfather. 

"Eliza  Comes  to  Stay"  is  a  comedy 
drama  written  by  H.  V.  Esmond.  Miss 
Dana  will  enact  "that  daring  girl,  Eliza." 
In  the  original  production  at  the  Cri- 
terion Theatre  in  London,  the  part  of 
Eliza  was  taken  by  the  playwright's 
wife,  Eva  Moore. 


"Bearcat"  Film  Going  Strong. 

The  branch  managers  and  sales  force 
of  the  Republic  Distributing  Corpora- 
tion decided  that  "When  Bearcat  Went 
Dry"  would  do  a  certain  amount  of 
business.  Seven  weeks  after  the  pic- 
ture was  released  it  had  passed  its  quota 
and  now  everything  points  to  just  double 
the  amount  of  gross  rentals  the  Repub- 
lic Corporation  hoped  to  receive.  The 
Minneapolis  district,  which  had  agreed 
to  do  $6,000,  has  already  passed  the  $15,- 
000  mark.  The  New  York  City  exchange 
will  exceed  their  quota  by  $8,000.  This 
branch  will  do  on  "Bearcat"  in  excess 
of  $25,000. 


January  10,  1920 


THE    MOVING    PICTURE  WORLD 


253 


For  and  Against  As  Applied  to  the 

Location  of  the  Projection  Room 


LAST  week  we  examined  into  the 
points  in  favor  of  and  against  the 
rear  -  of  -  the  -  auditorium  -  at  - 
the-ceiling-line  location  arriving  at  the 
inevitable  conclusion  that,  while  it  has 
unquestioned  advantages,  still  such  loca- 
tion automatically  compels  a  more  or 
less  distorted  picture,  heavy  waste  in 
light,  which  means  waste  in  electric 
energy,  and  inclines  to  decidedly  in- 
ferior results  as  to  sharpness  of  defi- 
nition which  results  in  added  tendency 
to  eyestrain. 

In  short,  with  its  admitted  advantages 
along  certain  lines,  that  location  makes 
perfect  screen  results  impossible  and 
therefore  lessens  the  power  of  the 
screen  to  sell  seats,  which  is  the  real 
measure  of  efficiency  in  everything  con- 
nected with  a  theatre.  If  by  changing 
projection  room  location  we  sacrifice 
twenty  seats,  and  so  improve  screen 
results  that  an  average  of  fifty  rnore 
seats  a  day  are  sold,  then  the  sacrifice 
in  fact  is  a  gain. 

Other  Locations. 

Let  us  now  examine  into  other  avail- 
able locations.  First  there  is  the  one 
at  the  rear  of  the  main  auditorium,  in 
favor  of  which  are: 

(A)  The  fact  that  the  lens  will  be 
very  nearly  directly  opposite  the  center 
of  the  screen,  with  no  distortion  of  the 
picture,  which  will  be  in  its  true  propor- 
tions with  objects  therein  appearing 
just  as  they  actually  did  appear  in  life. 

(B)  As  a  rule  the  distance  of  projec- 
tion will  be  very  nearly  ideal,  hence 
there  will  be  no  unnecessary  waste  of 
light. 

Against  this  location  we  find  several 
things,  as  follows  : 

(A)  The  room  will  occupy  space  which 
might  be  devoted  to  the  most  expensive 
seats  in  the  house. 

(B)  Due  to  clause  A  the  tendency  is 
to  restrict  the  size  of  the  room  and  thus 
seriously  impede  the  work  of  projection 
by  compelling  the  projectionist  to  work 
in  cramped,  uncomfortable  quarters. 

(C)  Difficulty  of  making  the  room 
entirely  sound  proof. 

(D)  In  this  location  the  room  would, 
unless  the  plans  much  favored  for  mod- 
ern theatre  auditoriums  be  changed, 
detract  from  the  symmetry  and  beauty 
of  the  rear  auditorium  crescent. 

(E)  In  many  theatres  the  balcony 
front  hangs  so  low  that,  if  the  light  ray 
cleared  the  head  of  a  man  in  standing 
position,  as  it  must,  it  would  not  clear 
the  balcony,  and  if  it  could  be  made 
to  do  both  these,  the  projectionist  could 
not  see  the  top  of  his  picture  except 
when  seated. 

(F)  Difficulty  of  ventilating  in  such 
manner  that  in  case  of  fire  all  smoke 
and  gases  would  be  carried  away. 

Front  of  Balcony  Location. 

On  the  whole,  while  from  the  stand- 
point of  an  undistorted  picture  and 
ideal  distance  of  projection  the  loca- 
tion is  the  very  best  there  is,  still  the 
objections  outweigh  the  advantages,  ex- 
cept in  the  case  of  some  theatres,  where, 
due  to  the  favorable  balcony  and  rear 
auditorium  construction,  the  objections 


By  F.  H.  Richardson 

iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiTiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiliiiiiliiinin^ 

either  are  greatly  reduced  or  entirely 
removed. 

In  passing  let  it  be  noted  that  when 
this  location  is  chosen,  spacious  rewind- 
ing, work  and  motor  rooms  may  be  ar- 
ranged in  the  basement,  immediately 
beneath    the   projection  room. 

The  third  available  location  for  the 
projection  room  is  at  the  front  of  the 
balcony.  The  writer,  after  a  somewhat 
exhaustive  examination  into  the  prac- 
ticability of  this  location,  is  convinced 
that,  with  some  comparatively  slight 
and  entirely  practical  changes  in  bal- 
cony construction,  the  balcony  front 
offers  the  best  location  of  any. 

Disadvantages  of  Location. 

The  following  points  are  against  it 

(A)  Liability  of  deflection  of  balcony 
under  load,  which  would  operate  to  move 
the  light  ray  from  its  proper  register 
on  the  screen.  This,  however,  could, 
we  are  very  sure,  be  easily  taken  care 
of  in  such  manner  that  all  up  and  down 
movement  of  the  ray  would  be  avoided, 
and  such  slight  possible  side  movement 
as  might  take  place  would  be  entirely 
invisible  if  the  picture  lap  over  slightly 
on  black.  The  writer  will  be  glad  with- 
out charges  to  supply  his  idea  of  a 
method  for  overcoming  this  fault  to 
those  interested. 

(B)  The  unsightliness  of  all  plans 
thus  far  presented  for  front-of-balcony 
location.  This,  also,  we  are  quite  cer- 
tain could  be  almost  if  not  entirely 
overcome.  In  fact,  we  are  convinced 
that  it  is  quite  possible  to  locate  the 
projection  room  in  the  balcony  front 
and  so  camouflage  it  that  very  close  in- 
spection would  be  necessary  by  the 
ordinary  observer  to  detect  its  presence. 

Good  Seats  Sacrificed. 

(C)  The  necessary  sacrifice  of  high- 
priced  seats.  But  this,  too,  may  be,  we 
are  convinced,  confined  to  the  loss  of 
one  (the  center)  loge,  or  a  total  of, per- 
haps eight  feet  wide  (maybe  a  bit  less) 
by  whatever  the  depth  of  the  loge  boxes 
may  be.  Admitting  the  objection  to 
this  sacrifice,  still  if  by  making  it  we 
can  so  improve  the  screen  result  that 
a  greater  number  of  the  other  seats 
will  be  sold,  then  perhaps  the  apparent 
sacrifice  will  be  indeed  a  gain.  And 
surely  no  one  will  dispute  the  proposi- 
tion that  the  avoidance  of  distortion 
will  improve  the  screen  result  from  the 
viewpoint  of  the  audience,  to  say  noth- 
ing of  the  gain  through  saving  of  elec- 
tric energy  and  improvement  of  defini- 
tion of  the  picture  by  reason  of  the 
shorter  distance  of  projection. 

(D)  The  liability  of  annoyance  to  the 
audience  by  noise  emanating  from  the 
projection  room.  This,  however,  really 
amounts  to  nothing  at  all,  because  the 
location  ofiFers  ample  opportunity  for 
sound-proofing,  and  if  the  projection 
ports  be  reduced  to  the  actual  require- 
ment of  the  picture  ray  and  the  observa- 
tion  ports   be   properly   covered  with 


glass,  no  sound  from  the  room  will  reach 
the  audience,  even  though  a  portion 
thereof  be  seated  immediately  above 
and  but  perhaps  a  foot  or  two  away 
from  its  ceiling. 

No  Smoke  or  Gas. 

(E)  Danger  from  panic  caused  by 
smoke  in  case  of  fire. 

If  ample  vent  pipes  be  supplied,  and 
properly  arranged  and  fused  port  shut- 
ters be  provided,  not  one  particle  of 
smoke  or  gas  will  reach  the  auditorium, 
even  from  the  worst  possible  film  fire, 
and  there  will  be  plenty  of  room  to  pro- 
vide vent  pipes  of  any  required  dimen- 
sions. 

(F)  Added  cost  of  construction.  This 
is  a  valid  objection,  and  one  which  can- 
not be  overcome.  To  construct  a  proper 
projection  room  in  the  balcony  front 
would  probably  cost  considerably  more 
than  to  construct  it  in  the  rear  at  the 
ceiling  line.  But,  most  emphatically, 
the  added  outlay  would  be  more  than 
justified.  Fine,  upholstered  seats  cost 
more  than  plain  wooden  ones,  but  what 
modern  manager  would  hesitate  at  the 
added  expenditure  they  involve?  A 
plain,  undecorated  interior  is  very  much 
cheaper  than  one  which  is  artistically 
decorated,  but  who  balks  at  the  neces- 
sary expenditure? 

A  high-class  feature  is  many  times 
more  costly  than  a  production  of  in- 
ferior merit,  but  the  modern  manager 
fights  for  the  first  chance  to  book  the 
costly  feature.  Why  not,  then,  expend 
a  few  hundreds  of  dollars  in  providing 
a  projection  so  located  that  the  costly 
feature  can  be  placed  on  the  screen  in 
the  best  possible  way?  Sounds  like  just 
plain  common  sense,  does  it  not? 

Many  Architects  at  Fault. 

In  closing  let  me  make  the  blunt  as- 
sertion that  the  failure  of  architects  to 
understand  the  requirements  of  prac- 
tical projection,  or  to  consult  with  those 
who  do,  has  caused  the  serious  hamper- 
ing of  projection  in  practically  every 
high-class  theatre  in  New  York  City, 
making  for  inferior  screen  results  and 
the  loss  of  probably  2,000  watts  of  elec- 
tric energy  a  theatre,  though  the  last 
is  admittedly  a  very  rough  estimate  only. 
However,  taking  ten  downtown  theatres 
in  Manhattan  and  Brooklyn  I  venture 
the  assertion  that  had  the  projection 
rooms  been  properly  located,  as  they 
might  have  been,  an  equal  could  have 
been  had  at  a  saving  of  200,000  watt 
hours  of  energy  per  day,  which,  inci- 
dentally, means  quite  a  goodly  number 
of  tons  of  coal. 

Please  do  not  run  away  with  the  idea 
that  I  am  making  dogmatic  statements, 
or  quoting  concrete  figures.  The  loss 
I  have  indicated  is  but  a  very  rough 
estimate,  based,  however,  on  many  years' 
study  of  projection  matters.  It  may  be 
less  or  it  may  be  more.  But  that  the 
loss  is  present  and  is  a  very  serious 
one  cannot  be  successfully  disputed; 
also  there  can  be  no  manner  of  ques- 
tion as  to  the  evil  effects  of  distortion, 
or  the  effects  of  excessive  distance  on 
sharpness  of  focus. 

The  fact  that  a  projection  distance 


254 


THE  MOVING  PICTURE  WORLD 


January  10,  1920 


calling  for  the  use  of  an  objective  of 
not  less  than  four-inch  or  more  than 
five-inch  equivalent  focus  is  very  much 
better  than  anything  greater  or  less  is 
beyond  question,  though  it  is  not  always 
practical  to  keep  within  those  limits. 

Anything  less  than  four-inch  equiva- 
lent focus  involves  difficulty  in  securing 


AMERICA'S  lavishness  and  ability  to 
entertain  today  is  even  more  than 
a  revelation  to  an  actress  who  is 
already  a  star  and  who  is  the  idol  of 
her  own  nation.  She  is  Mme.  Halina 
Bruzovna,  the  Polish  star  who  recently 
arrived  in  America  after  having  served 
as  a  soldier  and  nurse  in  the  war.  Mme. 
Bruzovna  came  to  America  for  two  pur- 
poses, to  win  recognition  on  the  Ameri- 
can stage  and  to  study  the  American 
people  and  their  customs.  While  study- 
ing the  English  language  she  is  to  ap- 
pear in  Selznick  productions,  and  has 
already  completed  "The  Faded  Butter- 
fly," in  which  she  had  the  leading  role. 
This  subject  is  one  of  the  "Herbert 
Kaufman  Weekly  Page"  releases,  a  de- 
parture in  screen  production  which  was 
announced  last  week  by  Lewis  J.  Selz- 
nick. 

According  to  Mme.  Bruzovna  there 
are  in  America  thousands  of  stars  com- 
pared to  a  few  in  Poland,  where  she  was 
considered  a  leading  actress  of  the  stage 
and  screen.  She  held  this  distinguished 
position  for  more  than  eight  years  in 
Poland,  and  during  that  time  devoted 
four  summer  seasons  to  appearing  in 
motion  picture  productions  with  the 
Sfinc-Warsaw  Company. 

Artificial  Unknown  in  Poland. 

American  motion  pictures  are  beyond 
the  comprehension  of  the  average  for- 
eign producer,  Mme.  Bruzovna  has 
stated.  There  are  no  large  studios  in 
Russia  or  Poland,  and  no  pictures  are 
made  except  during  the  summer  season 
when  the  light  is  good.    Inclosed  stu- 


perfect  sharpness  of  definition  all  over 
the  screen,  and  anything  over  five-inch 
involves  loss  of  light  when  working  with 
high  amperage,  though  up  to  a  certain 
point  this  may  be  partially  overcome 
and  with  advantage  as  to  sharpness  of 
picture.  Beyond  that  point  loss  cannot 
be  controlled. 


dios  with  artificial  lightings  are  un- 
known. When  interviewed  recently  she 
made  two  interesting  statements  re- 
garding the  future  of  pictures  in  Poland. 
One  was  that  for  several  years,  in  her 
opinion,  the  production  of  pictures 
would  be  small.  This,  she  said,  was  due 
to  the  fact  that  there  would  and  could 
not  be  any  sale  for  Polish  films  in  Rus- 
sia or  Germany  due  to  the  enmity  exist- 
ing. The  other  was  that  American  films 
will  probably  dominate  the  market  in 
Poland,  especially  the  American  dramas. 

This  Polish  star  was  more  than  sur- 
prised to  learn  that  beauty  was  one  of 
the  principal  assets  for  making  a  repu- 
tation on  the  screens  of  America. 
American  audiences  demand  beauty  as 
well  as  talent,  but  in  Poland  and  Russia 
dramatic  talent  is  considered  above  all 
else. 

Was  Both  Soldier  and  Nurie. 

"American  women,"  Mme.  Bruzovna 
said,  "are  so  different  and  really  so 
wonderful  that  it  is  not  surprising  to 
find  so  many  beautiful  actresses  on  the 
stage  and  screen.  America  has  such  a 
population  and  vast  field  from  which  to 
draw,  and  although  it  is  at  first  startling, 
it  is  easy  to  understand  why  the  Ameri- 
can audiences  demand  both  beauty  and 
brains." 

She  is  very  much  interested  in  motion 
pictures,  and  while  in  America  will  make 
a  study  of  the  studio  methods  and  pro- 
duction. While  her  husband  was  alive, 
and  as  major  was  senior  officer  of  his 
regiment,  she   made  a   war  drama  in 


which  this  entire  regiment  took  part. 
After  she  had  served  as  a  soldier  and 
nurse  during  the  war  she  again  took  up 
pictures,  but  the  facilities  were  few.  No 
motor  cars  and  few  capable  male  actors 
were  to  be  had. 

Prior  to  the  war,  Mme.  Bruzovna 
stated,  there  was  a  marked  interest  in 
Poland  and  Russia  in  the  production  of 
photoplays,  but  actual  production  to  a 
large  degree  was  not  started  at  the  time 
the  war  commenced.  All  of  the  theatres 
exhibited  pictures,  but  they  were  not 
considered  money-makers  as  the  Ameri- 
can picture  theatre  is  today. 

Demand  Melodrama. 

Exploitation  and  advertising  cam- 
paigns are  unknown  to  Polish  exhib- 
itors. The  theatre  lobby  contains  the 
pictures  of  the  stars  and  the  news- 
papers carry  announcements  of  the  film 
which  will  be  shown.  Mme.  Bruzovna 
said  her  pictures  were  heralded  on  the 
front  page  by  the  editors  of  the  news- 
papers. According  to  a  statement  she 
made :  "Every  chauffeur,  policeman, 
workingman  and  business  man  in  Poland 
knows  me — the  theatre  man  doesn't  have 
to  advertise  my  picture  or  my  stage  play. 
It  was  seldom  that  I  was  not  greeted  by 
a  crowd  at  the  station  when  I  was  tour- 
ing the  cities  of  Poland." 

The  Polish  people  do  not  favor  come- 
dies, but  demand  on  the  screen  or  the 
stage  melodramatic  themes  with  inten- 
sified action.  Every  scene  must  have  a 
thrill,  and  the  more  dramatic  a  produc- 
tion is,  the  better  it  is  received. 


Minister  Uses  Screen  in 

His  Social  Service  Work 

HOW  a  minister  and  his  flock  use  a 
motion  picture  theatre  to  better 
social  conditions  in  the  home 
town  was  told  to  members  of  the  Saint 
.Andrew's  Church  Brotherhood,  of  Buf- 
falo, at  a  recent  meeting  by  the  Rev. 
Dr.  Robert  E.  Robbins,  of  Saint  Mary's 
Church,  Salamanca,  N.  Y. 

Dr.  Robbins  discussed  the  social  ser- 
vice problem  of  the  modern  community 
and  advocated  more  recreation  proper- 
ly directed  for  the  young  men  and  wo- 
men. Dr.  Robbins  was  one  of  the  fac- 
tors in  bringing  about  better  social  con- 
dit  ions  in  Salamanca.  With  the  assist- 
ance of  members  of  his  congregation  he 
took  over  a  motion  picture  theatre  in 
that  city  and  put  on  the  best  plays 
available.  The  house  is  now  paying  a 
good  profit.  This  is  a  tip  for  the  pas- 
tors of  other  cities,  if  they  want  to 
better  the  social  conditions  in  their  vil- 
lage, he  says.  The  motion  picture  will 
do  it  every  time. 


"Superman"  Warmly  Greeted. 

Tower  Film  Corporation  announces 
that  its  six-reel  feature,  "The  Super- 
man," which  is  now  being  released  on 
the  state  rights  market,  is  being  re- 
ceived with  great  success  in  the  terri- 
tories where  it  is  shown.  Special  ex- 
ploitation is  being  arranged  locally  in 
every  territory  and  the  reports  froin  ex- 
changemen  and  exhibitors  show  big  box 
office  profits. 

"The  Superman"  is  now  being  released 
in  the  following  territories:  Washing- 
ton, Oregon,  Idaho,  Montana,  Georgia, 
Florida,  Alabama.  Tennessee,  Kansas. 
Missouri,  Iowa.  Nebraska,  North  Caro- 
lina, South  Carolina. 


H.  B. 


Taking  a  Look  at  "The  Grey  Wolf's  Ghost." 

Warner,   Robertson-Cole   star,   trying   to   out-look   George  Field 
in  a  steady-eye  contest. 


Polish  Star  Engaged  by  Selznick 

Marvels  at  America's  Lavishness 


January  10,  1920 


THE    MOVING    PICTURE  WORLD 


255 


Many  Novel  Features  Embodied  in 

This  Beautiful  Copenhagen  House 


THE  Palads-Theatre,  at  Copenhagen, 
is  a  theatre  with  a  living,  breathing 
personality.  A  fine,  beautiful  build- 
ing in  the  very  heart  of  the  city,  the 
theatre  stands  for  all  that  is  best  in 
motion  pictures  and  with  unfailing  fas- 
cination draws  the  crowds  daily  for  the 
matinee  and  evening  performances  as 
well  as  for  luncheon,  tea,  dinner  and 
after-the-theatre  supper.  The  theatre 
is  built  with  imposing  lines,  part  of  the 
lower  floor  being  used  as  a  restaurant 
and  cafe,  while  the  rest  is  devoted  to 
pictures,  a  French  supper  room  and  a 
promenade  balcony  jutting  off  from  the 
main  promenade  on  the  upper  floor. 

A  grand  staircase  resembling  that  of 
the  Paris  Opera  House  is  one  of  the 
features  that  gives  the  building  a  dis- 
tinguished air  seldom  found  in  moving 
picture  theatres.  The  supporting  arches 
and  columns  are  of  superb  marble  and 
add  to  the  air  of  elegance  without  de- 
tracting from  the  cosy,  homelike  feel- 
ing of  the  place.  The  auditorium,  which 
will  seat  2,000,  is  also  built  in  a  lofty, 
simple  stj'le,  the  decorations  consisting 
mainly  in  delicate  handcarvings  and 
handpaintings  on  the  walls.  Quaintly 
and  ingeniously  hand-wrought  gratings 
cover  the  windows  and  make  a  pleasing 
decoration. 

Tempting  Dcuiish  Cooking. 

The  color  scheme  of  the  theatre  adds 
to  its  charm.  In  the  auditorium  the 
tone  is  a  soft,  warm  wistaria  contrasted 
with  old  gold,  which  also  appears  in  the 
huge,  silk-covered  lamps  that  light  the 
theatre.  In  the  restaurant  the  colorings 
are  harmonious,  the  soft  shades  of  the 
ceiling  blending  into  the  dainty  colored 
marble  paneling  and  mosaic  floors. 
Numerous  potted  plants  and  palms  fill 
the  windows  and  nooks  and  corners, 
while  cut  flowers  in  silver  vases  furnish 


the  decorations  for  the  tables.  One  of 
the  interesting  novelties  of  the  dining 
room  is  the  cleverly-contrived  cakes  of 
ice  in  which  bottles  of  wine,  beer  and 
liquor  are  served  at  the  tables. 

In    the    restaurant    splendid  Danish 


Sophus  Madsen. 

Owner  of  the  license  and  builder  of  the 
Palads-Theatre,  Copenhagen. 


cooking  is  served  from  the  magic  hands 
of  Danish  chefs,  chief  among  the  tempt- 
ing things  being  real  Danish  pastries 
which  are  so  popular  on  Broadway. 
Excellent  music,  both  classical  and 
popular,  is  played  during  the  open  hours, 


the  guests  often  joining  in  with  the 
words  of  the  songs  the  orchestra  plays. 

The  patrons  of  the  theatre-restaurant 
comprise  notables  of  Copenhagen's  lit- 
erary, art  and  political  circles.  The 
fashionable  world  as  well  as  the  work- 
a-day  folk  also  attend  the  pictures  and 
the  audiences  at  the  evening  perform- 
ances are  usually  dressed  in  evening 
clothes.  Hats  and  cloaks  are  required 
to  be  checked  at  the  cloak  room  before 
the  people  enter  the  auditorium.  During 
the  entr'acte  the  audience  promenades, 
takes  refreshments  and  smokes.  After 
the  intermission  smoking  is  permitted 
in  the  theatre  proper. 

Go  in  Search  of  Ideas. 

The  managers  and  owners  of  the 
Palads-Theatre  are  progressive,  wide- 
awake men.  Among  them  is  Sophus 
Madsen,  a  retired  actor,  who  owns  the 
license  and  built  the  theatre,  and  who 
now  devotes  his  time  to  assisting  in  the 
management  of  the  place,  driving  his 
car  and  sailing  his  yacht,  which  used  to 
be  one  of  the  ex-Kaiser's  prize  winners. 
John  Olsen,  the  manag'ing  director  of 
the  theatre,  is  a  keen,  young  film  man 
to  whom  the  theatre  owes  much  of  its 
success.  Mr.  Olsen  is  not  satisfied  with 
seeing  how  things  are  done  in  Copen- 
hagen, but  wants  to  learn  the  best  from 
every  source,  and  as  a  consequence  is 
always  taking  tours  of  investigation  to 
New  York,  London,  Paris,  Berlin,  Stock- 
holm or  any  place  where  there  is  any- 
thing new  in  the  way  of  theatres  or 
films. 

Mr.  Olsen  recently  spent  several 
months  in  New  York.  He  was  accom- 
panied by  Mrs.  Olsen,  who  takes  a  keen 
interest  in  the  theatre  and  who  helped 
her  husband  choose  the  best  American 
music,  the  best  phonograph  and  records 
which  would  teach  the  Danish  orches- 


Looking  Across  the  Square  at  Copenhagen's  Palads-Theatre.  Beautiful,  and  Holding  an  Unfailing  Fascination. 

The  patrons  of  the  theatre-restaurant  comprise  Copenhagen's  literary  and  political  notables  and  the  city's  world  of  faahlon. 


256 


THE    MOVING    PICTURE  WORLD 


January  10,  1920 


consequently  hard  to  grant,  Mr.  Scott 
is  making  every  endeavor  to  furnish  the 
people  of  Constantine  with  the  exhibit. 
It  is  likely  that  oil  paintings  will  be 
made  from  some  of  the  scenes  depicted 
in  the  large  lobby  displays  that  are  ac- 
companying the  show  in  its  tour. 


French  Supper  Room  of  Palads-Theatre;  Draws  Crowds  for  All  Sorts  of  Functions. 

Luncheon,  tea,  dinner,  and  after-the-theatre  supper  parties  here  are 
social  establishments. 

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tra  how  to  play  jazz,  and  the  best  oil 
paintings  in  life  size  of  American  film 
stars  which  now  grace  the  walls  of  the 
theatre. 

Another  of  the  directors  is  Carl  An- 
derson, an  able  young  banker  who  be- 
lieves motion  pictures  are  worth  the 
serious  consideration  of  bankers.  Direc- 
tor F.  Skaarup,  a  big  film  producer  and 
one  who  knows  the  business  from  A  to 
Z,  has  much  to  do  with  the  selection  of 
the  films  for  the  theatre.  The  managers 
publish  a  little  weekly  program-maga- 
zine which  keeps  the  news  of  the 
theatre  well  before  its  patrons  and  at- 
tracts new  ones. 

Chief  among  the  pictures  shown  at 
the  Palads  are  those  of  the  First  Na- 
tional Exhibitors'  Circuit  of  America. 

The  data  for  the  description  of  the 
interesting  theatre  was  furnished  by 
David  P.  Howells,  of  729  Seventh  avenue, 
New  York  City. 


cation  from  H.  J.  Meyers,  of  Constantine, 
asking  if  arrangements  could  not  be 
made  to  supply  the  Constantine  Art 
Museum  with  several  permanent  exhib- 
its based  on  several  of  the  most  beau- 
tiful scenes  in  the  picture. 
Although  the  request  is  unusual  and 


Clothing  Shortage  on  East 
Side,  Thinks  Miss  Pearson 

FOLKS  on  the  lower  East  Side  of 
New  York  have  a  marked  love  for 
souvenirs,  so  Virginia  Pearson  dis- 
covered on  a  recent  personal  appear- 
ance at  Loew's  Avenue  B  Theatre.  To 
such  extremes  did  the  souvenir  hunters 
and  admirers  of  Miss  Pearson  go  on 
this  occasion  that  the  police  had  diffi- 
culty in  keeping  Miss  Pearson's  ward- 
robe intact. 

Sheldon  Lewis,  Miss  Pearson's  lead- 
ing man  and  N.  T.  Grandlund,  publicity 
director  of  the  Loew  houses,  were  in 
a  disheveled  condition  when  they  final- 
ly succeeded  in  getting  away. 

The  picture  which  Miss  Pearson  ac- 
companied was  "Impossible  Catharine," 
made  by  Virginia  Pearson  Photoplays 
and  released  through  Pathe.  According 
to  Marcus  Loew  the  crowds  at  the  Ave- 
nue B  Theatre  smashed  all  records  for 
personal  appearances  on  the  East  Side. 

Miss  Pearson  and  Sheldon  Lewis 
have  received  several  offers  to  return 
and  be  starred  in  legitimate  produc- 
tions on  Broadway.  It  is  likely  that 
they  will  link  up  their  stage  and  pic- 
ture work  and  a  big  announcement  of 
their  plans  is  expected  soon. 


O'Brien  Completes  Fourth  Picture. 

Eugene  O'Brien  finished  his  fourth 
Selznick  picture  last  week.  Its  title  is 
"His  Wife's  Money."  Mr.  O'Brien's  fifth 
picture  has  not  been  selected. 


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"Auction  of  Souls"  May  Be 
Shown  in  Art  Museum 

SELDOM  if  ever  does  a  motion  pic- 
ture evoke  enough  comment  among 
the  art  enthusiasts  of  a  city  to  war- 
rant an  official  request  from  its  art 
authorities  to  go  forward  to  a  film  ex- 
change for  permanent  exhibits  of  some 
scenes  in  the  production. 

That  is  what  occurred,  however,  in 
Constantine,  Mich.,  following  the  en- 
gagement of  the  First  National  Ex- 
hibitors' Circuit,  special,  "Auction  of 
Souls,"  which  recently  played  a  two- 
days'  engagement  in  that  city.  The  pic- 
ture created  unusual  comment,  not  only 
among  the  regular  picture  goers  of  Con- 
stantine, but  among  those  with  whom 
art  is  a  hobby.  Manager  Harry  Scott, 
of  the  Frist  National  Michigan  Ex- 
change, in  Detroit,  received  a  communi- 


The  Stairway  of  the  Palads-Theatre,  After  That  of  the  Paris  Opera  House. 

The  beauty  of  this  tlieatre  Is  a  source  of  never  falling  power 
to  attract  Copenhagen's  best. 


January  10,  1920 


THE   MOVING   PICTURE  WORLD 


257 


Dealings  in  the  Open  Market 

Conducted  by  O.  S.  Sewell 


Hall  Room  Boys  Appear  in  Person. 

Flanagan  and  Edwards,  principals  in 
the  Hall  Room  Boys  Comedies  for  Na- 
tional Film  Corporation,  made  a  per- 
sonal appearance  for  one  week  at  the 
Strand  Theatre,  San  Francisco,  begin- 
ning January  2.  Before  entering  the 
cinema  field,  Flanagan  and  Edwards 
were  "big  time"  vaudevillians. 

Views  of  Submarine  U-35 
Please  Officials  of  Navy 

CB.  PRICE  CO.,  INC.,  who  own  the 
rights  to  "U-35.,"  showing  the  ex- 
•  ploits  of  a  German  submarine, 
presented  by  permission  of  the  British 
admiralty,  report  a  heavy  demand  for 
this  portrayal  of  underseas  warfare. 
The  pictures  of  the  activities  of  "U-3S" 
are  said  to  have  been  taken  for  the  ex- 
clusive entertainment  of  the  Kaiser. 
The  films  were  captured  by  the  British 
navy  and  permission  for  their  general 
release  was  obtained  by  the  C.  B.  Price 
Co. 

C.  A.  Meade,  representative  of  C.  B. 
Price,  showed  these  pictures  to  Com- 
mander Foote  of  the  United  States 
Navy  and  many  other  officials  at  Wash- 
ington, and  received  a  most  enthusiastic 
endorsement  and  a  request  that  the 
Navy  Department  be  furnished  with  a 
print  for  their  official  records 

On  Saturday  evening,  December  20, 
a  special  showing  of  the  films  was  given 
at  the  Brooklyn  Navy  Yard.  "U-3S"  is 
booked  the  entire  week  of  January  5 
at  the  Capitol  Theatre,  New  York  City; 
Keith's  Theatre,  Washington,  D.  C,  and 
the  California  Theatre,  San  Francisco. 


Ned  Finley  Company  Goes 
South  to  Do  Two  Reelers 

NED  FINLEY  and  a  company  of 
fifteen  players  left  last  week  for 
South,  where  they  will  produce 
a  series  of  twenty-four  two-reel  moun- 
tain bandit  stories  for  the  Ned  Finley 
Productions.  They  will  make  Esmeralda, 
N.  C,  their  headquarters,  but  will  work 
all  through  the  Blue  Ridge  district. 

Mr.  Finley  will  be  remembered  as 
the  one  who  made  the  famous  O'Garry 
series  for  Vitagraph.  Also  he  was 
featured  in  many  of  the  company's  pro- 
ductions. He  will  direct  and  will  be 
assisted  by  John  C.  O'Loughlin,  who  will 
also  act  the  "heavy"  roles  in  the  pic- 
tures and  attend  to  the  business  affairs 
of  the  organization.  Adele  Kelly,  who 
has  supported  Harry  Morey,  will  have 
the  female  lead,  while  Dick  Camp,  a 
legitimate  player,  will  enact  the  hero's 
role. 

Hapsburg  Leibe  is  writing  the  stories, 
while  George  Plimpton,  formerly  with 
Vitagraph,  will  put  the  scripts  into 
scenario  form.  The  company  expects 
to  have  their  first  completed  picture 
back  within  ten  days  if  the  weather 
conditions  are  favorable.  As  yet  no 
,plan  has  been  devised  for  their  release. 


'Love  Without  Question, "  Is  First 

Jans  Feature  Starring  Olive  Tell 


JANS  PICTURES,  INC.,  announce  as 
their  first  super-feature,  "Love 
Without  Question,"  in  which  Olive 
Tell  will  be  starred  under  the  direction 
of  B.  A.  Rolfe.  This  is  a  filmization  of 
C.  Wadsworth  Camp's  popular  novel, 
"The  Abandoned  Room." 

Jans  Pictures,  Inc.,  have  taken  over 
the  Peerless  Studios  at  Fort  Lee,  New 
Jersey.  The  supporting  cast  has  been 
engaged  and  the  filming  of  the  scenes 
is  going  ahead  rapidly. 

It  is  said  that  "Love  Without  Ques- 
tion" will  provide  Miss  Tell  with  a  par- 
ticularly fine  role,  one  that  is  well  suited 
to  her  talents  and  which  will  be  sure 
to  please  her  admirers.    The  story  is 

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Olive  Tell,  New  Jans  Star. 

.Starring  in  Jans  Pictures'  "Love  Without 
Question,"  a  plcturization  of  Camp's 
novel,  "The  Abandoned  Room." 

llllllllllllllllllllllliipillllllllitiriiriillliriiiiliiiiitiiiiiiiiiilillHIIIirrililltiiriiiliFiiilillllliiiliiliiiiiiliiiiiiiriitiiiiilill 

a  romance  containing  thrills  and  sus- 
pense. The  locale  is  Long  Island  and 
New  York  City,  with  many  cabaret  and 
handsome  estate  scenes. 

The  leading  role  presents  Miss  Tell 
as  a  type  of  innocent  young  American 
womanhood  whose  love  is  deep  and 
without  question.  This  young  girl's 
love  is  so  strong  and  all-consuming  that 
it  persists  against  all  odds. 

Jans  Pictures,  Inc.,  plan  to  give  "Love 
Without  Question"  an  elaborate  pro- 
duction. 


acle  Man,"  is  said  to  have  further  dem- 
onstrated his  abilities  as  a  character 
actor  in  the  National  Film  Corpora- 
tion's newest  production,  "The  Ken- 
tucky Colonel,"  in  which  Mr.  Dowling 
is  cast  in  the  title  role. 

"The  Kentucky  Colonel"  is  a  screen 
version  of  Opie  P.  Read's  book  of  the 
same  name.  It  was  adapted  for  motion 
picture  purposes  by  L.  V.  Jefferson. 
William  A.  Seiter  is  directing  the  piece, 
assisted  by  "Scotty"  Beall.  The  cast 
includes  Francis  McDonald,  Elinor 
Field  and  Lloyd  Bacon. 


Beban  to  Appear  in  Person 
with  His  Next  Production 

SDL  LESSER,  who  has  formed  a  pro- 
ducing company  to  star  George 
Beban,  the  noted  delineator  of 
Italian  characters  in  a  series  of  six 
pictures,  announces  that  Mr.  Beban  will 
make  a  personal  tour  with  his  first 
picture,  "One  Man  In  A  Million,"  now 
in  the  process  of  completion  in  Los 
Angeles. 

In  this  production  Mr.  Beban  again 
appears  in  his  popular  characterization 
of  the  sympathetic  Italian. 

It  is  undoubtedly  the  last  mentioned 
play  which  has  endeared  Mr.  Beban  to 
the  hearts  of  the  public.  Noted  for  his 
splendid  characterization  in  "The  Sig^n 
of  the  Rose,"  a  stage  play,  also  for  his 
work  in  features,  he  has  attained  wide 
popularity,  and  there  is  hardly  a  big 
theatre  anywhere  in  the  country  in 
which  he  has  not  appeared.  Taking 
advantage  of  this  opportunity,  Mr. 
Lesser  has  decided  in  favor  of  a  per- 
sonal tour  for  Mr.  Beban. 

He  will  in  all  probability  be  accom- 
panied by  his  son,  George  Beban,  Jr., 
(Bob  White)  who  has  appeared  with 
Mr.  Beban  in  many  of  his  productions. 


Dowlinsr  Will  Cast  in  National  Film. 

Joseph  J.  Dowling,  who  appeared  suc- 
cessfully as  the  patriarch  in  "The  Mir- 


Film  Market  Makes  Sales 

on  Several  Selig  Films 

ROBERT  W.  PRIEST,  president  of 
The  Film  Market,  Inc.,  reports  the 
following  sales  on  William  N.  Selig 
productions  : 

"The  Spoilers,"  for  northern  New  Jer- 
sey, to  Fred  W.  Falkner,  First  National 
Exhibitors  Exchange;  for  Iowa  and 
Nebraska,  to  C.  W.  Jeffries,  Des  Moines; 
for  Delaware,  Maryland,  District  of 
Columbia  and  Virginia,  to  Harry  F. 
Grelie,  of  Pittsburgh.  "Beware  of 
Strangers,"  for  Washington  and  Oregon, 
to  Greater  Features,  Inc.,  2020  Third 
avenue,  Seattle;  "The  City  of  Purple 
Dreams,"  "Who  Shall  Take  My  Life" 
and  "Beware  of  Strangers,"  for  eastern 
Pennsylvania  and  southern  New  Jersey, 
to  Frank  Hatch,  1337  Vine  street, 
Philadelphia. 


258 


THE   MOVING   PICTURE  WORLD 


January  10,  1920 


Zierler  Buys  "Sacred  Flame"  for 

New  York  and  Northern  New  Jersey 


Charles  Hutchison. 

Well-known  serial  star  in  Allgood's  IB- 
episode  chapter  play,  "The 
Whirlwind." 


SAM  ZIERLER,  manager  of  Common- 
wealth Pictures,  Inc.,  who  owns 
the  rights  for  "Eyes  of  Youth"  for 
the  State  of  New  York,  has  purchased 
the  New  York  State  and  northern  New 
Jersey  rights  for  the  latest  Schomer- 
Ross  production,  "The  Sacred  Flame." 
Mr.  Zierler  says:  "This  picture  tells  one 
of  the  most  human  stories  I  have  ever 
seen  on  the  screen.  It's  the  kind  of  a 
story  that  the  public  wants  because  it 
rings  true.  Miss  Stevens'  acting  is 
superb  throughout.  She  gives  just  the 
right  shades  of  emotion  and  expression 
in  those  scenes  that  are  tense  and  grip- 
ping. Her  work  on  the  screen  has  al- 
ways been  an  inspiration  to  me,  for  she 
is  an  actress  of  consummate  skill. 

"I  purchased  the  rights  to  'The  Sacred 
Flame'  for  New  York  State  and  northern 
New  Jersey  for  I  recognized  in  this  pro- 
duction those  elements  that  make  for 
successful  exhibition.  The  supporting 
cast  is  brilliant,  including  as  it  does 
Muriel  Ostriche  and  other  well  known 
players." 


Brilliant  Outlook  in  Serial  Field 

for  1920  Says  Official  of  Allgood 

manager,  "as  the  National  will  produce 
film  adaptations  prior  to  the  appearance 
of  the  story  in  book  form,  if  a  book  is 
to  be  published." 

Every  picture  to  be  made  at  the  Na- 
tional studios  on  the  West  Coast  dur- 
ing the  coming  year  will  be  an  "Amer- 
ica First"  product,  written  by  American 
authors,  with  American  settings,  con- 
tinued Mr.  Bernstein,  who  has  pledged 
the  Department  of  the  Interior  practical 
support  in  its  scheme  for  Americaniza- 
tion through  motion  pictures. 

The  first  production  of  the  National's 
"America  First"  series  will  be  "Mary 
Minds  Her  Business,"  adapted  from  the 
serial  now  running  in  the  Ladies'  Home 
Journal,  written  by  George  Weston. 


THAT  the  serial  business  for  1920 
promises  to  be  bigger  than  ever 
is  the  opinion  of  Allgood  Pictures 
Corporation,  judging  by  the  flood  of  in- 
quiries for  their  new  serial,  "The  Whirl- 
wind," starring  Charles  Hutchison.  Ac- 
cording to  Mr.  Alperstein,  the  activity 
extends  not  alone  throughout  the  United 
States,  but  in  foreign  territories,  in- 
quiries having  been  received  from  South 
America,  Australia  and  other  faraway 
sections. 

"Instead  of  tiring  of  instalment  stories, 
people  seem  to  be  eager  for  them  in  an 
ever  increasing  scale,  particularly  that 
type  of  serial  that  carries  a  genuine 
story  as  well  as  dramatic  situations  and 
thrilling  stunts,  such  as  'The  Whirl- 
wind.' Exhibitors  who  have  seen  the 
advance  episodes  are  enthusiastic,  for 
in  the  opening  instalments  are  a  series 
of  hazardous  stunts  performed  by  the 
fearless  Hutchison  that  have  never  been 
duplicated  on  the  screen,"  says  the  All- 
good  statement. 

State  rights  are  being  sold  faster  than 
any  preceding  production  ever  handled 
by  Allgood,  with  inquiries  from  people 
never  before  known  in  the  state  rights 
market. 

No  doubt  the  brilliant  success  of  "The 
Great  Gamble,"  produced  by  Allgood,  has 
its  bearing  on  the  popularity  of  the  new 
serial,  but  "The  Whirlwind"  outclasses 
"The  Great  Gamble"  in  a  dozen  dififer- 
ent  ways,  says  Mr.  Alperstein,  enabling 
us  to  offer  to  the  world  s  market  a  serial 
of  genuine  merit. 


Popular  Short  Stories 

to  Be  Filmed  by  National 

SCREEN  plays  adapted  from  eight  of 
the  most  popular  magazine  stories 
of  1919  will  be  produced  by  the  Na- 
tional Film  Corporation  of  America 
during  the  coming  year.  "This  policy 
will  place  the  writer  of  short  magazine 
stories  and  serial  novels  in  a  different 
position  than  he  has  occupied  hereto- 
fore," stated  Mr.  Bernstein,  production 


Fine  Cast  Supports  Star 

in  Latest  Burston  Serial 

LOUIS  BURSTON,  president  of  Bur- 
ston Films,  Inc.,  claims  that  "The 
Hawk's  Trail,"  his  latest  serial, 
starring  King  Baggot  with  Grace  Dar- 
mond  and  Rhea  Mitchell,  is  "the  first 
serial  de  luxe,"  pointing  not  only  to  the 
lavishness  of  the  production,  the  high 
type  of  the  story,  the  absence  of  inter- 
polated stunts,  the  unusual  ability  and 
standing  of  the  featured  players  and 
star,  but  also  to  the  notable  cast  of 
principals.  Nearly  every  one  of  the 
latter  has  played  leads  or  starred  in 
noteworthy  productions.  The  group  in- 
cludes such  well-known  and  popular 
people  as  King  Baggot,  Grace  Darmond 
and  Rhea  Mitchell;  Harry  Lorraine; 
George  Seigman,  seen  recently  in  Grif- 
fiths "Heart  of  the  World";  Stanton 
Heck,  well-known  heavy;  Fred  Winde- 
mere ;  Carl  Stockdale;  Carmen  Phillips, 
former  Universal  player;  Leo  White; 
Art  Belasco;  Edna  Robinson,  famous 
for  her  interpretation  of  East  Indian 
roles  and  dances;  and  Sylvia  Joselyn. 
While  "The  Hawk's  Trail"  is  a  serial, 
President  Burston  is  of  the  opinion  that 
this  cast  entitled  him  to  announce  it  as 
a  "feature"  of  the  highest  class. 


The  story  was  conceived,  written  and 
produced  under  the  personal  direction 
of  Abraham  S.  Schomer,  among  whose 
former  succeses  include  such  pictures  as 
"Ruling  Passions,"  "Today,"  "The  Yellow 
Passport,"  "The  Inner  Man"  and  others. 

"'The  Sacred  Flame,'"  says  Mr.  Scho- 
mer, "brings  to  the  screen  one  of  the 
most  human  stories  I  have  yet  produced. 
Touch  the  hearts  of  your  people  and 
you  have  a  winner.  Its  underlying 
theme  is  ingratitude  and  shows  how 
cowardly  and  how  debasing  this  trait 
really  is. 

"It  shows  up  the  frailties  and  weak- 
nesses of  human  nature  when  subjected 
to  the  severe  tests  of  character.  My 
idea,"  says  Mr.  Schomer,  "was  not  to 
make  a  preachment,  but  to  point  out  the 
beauties  of  life  as  arrayed  against  the 
lower  instincts.  'The  Sacred  Flame' 
really  portrays  how  one  young  man 
couldn't  stand  prosperity." 


"Sky-Eye"  Not  a  Serial 

But  a  Six-Reel  Feature 

THE  Sol  Lesser  organization  wishes 
to  correct  the  impression  that 
"Sky-Eye"  is  a  serial.  It  is  a 
feature  in  six  reels  that  is  being  offered 
on  the  state-right  market,  and  due  to 
its  unusual  title,  coupled  with  its  sen- 
sationalism has  led  many  to  believe  it 
is  a  serial.  It  is  said  to  have  enough 
thrills  per  foot  to  make  a  serial,  and 
combined  with  a  beautiful  love  story 
skilfully  interwoven,  to  be  the  first  pic- 
ture of  its  kind. 

Lieut.  Russel  J.  Hunt  as  "Sky-Eye," 
eclipses  the  stunt  of  jumping  from  one 
plane  to  another  in  jumping  from  a 
speeding  plane  to  a  rushing  train.  To 
prove  this  stunt  is  not  a  freak,  he  re- 
hearsed it  several  times,  before  finally 
getting  it  perfect. 

Splendid  advertising  accessories  have 
been  prepared  on  this  picture,  including 
an  elaborate  press  book  of  sixteen 
pages.  An  artistic  assortment  of  photo- 
graphs have  been  used,  two  pages  are 
devoted  to  the  exploitation  of  the  pic- 
ture. The  newspaper  stories  deal  with 
the  many  celebrities  of  the  aerial  world 
in  "Sky-Eye,"  of  the  many  risks  taken 
in  the  production  of  the  picture,  and 
other  unique  points.  The  remainder  of 
the  book  takes  up  the  reproduction  of 
all  the  accessories,  including  lobby  pho- 
tographs, posters,  window  card,  herald, 
miniature  photographs,  slides,  etc. 


Sweden,  Too,  Has  a  Mary 
Who  Is  a  "Movie"  Queen 

M'\RY  JOHNSON,  one  of  the  bright- 
est in  the  constellation  of  Swedish 
Biograph  stars,  gained  her  fame 
in  ingenue  roles  just  like  "Our  Mary." 

Like  the  other  Swedish  film  actresses, 
she  belongs  to  the  legitimate  stage 
where  she  earned  a  reputation  as  a  star 
all  over  her  native  land. 

Miss  Johnson  began  her  cinema  career 
three  years  ago  when  she  played  a  few 
minor  roles  at  Gothenburg.  Her  first 
hit  was  registered  in  "Puss  in  Boots," 
one  of  the  earliest  pictures  produced  by 
the  Scandia  Film  Company.  In  "Sir 
.■Xrne'"!  Treasure,"  she  comes  to  the  fore 
proving  herself  the  premier  feminine 
st'r  of  the  Swedish  Biograph  Company. 


January  10,  1920 


THE   MOVING   PICTURE  WORLD 


259 


Excellent  Exhibitors*  Aids  Offered 

in  Connection  with  '^Hawk's  Trail 


FROM  Burston  Films,  Inc.,  comes  the 
announcement  of  the  completion 
of  publicity  and  advertising  plans 
for  the  third  Burston  serial,  "The 
Hawk's  Trail,"  starring  King  Baggot, 
and  featuring  Grace  Darmond  and 
Rhea  Mitchell;  directed  by  W.  S.  Van 
Dyke  under  the  personal  supervision  of 
Louis  Burston.  The  nature  of  the  story 
gives  King  Baggot  a  protean  opportu- 
nity, as  he  is  required  to  play  a  different 
character  in  nearly  every  episode.  This 
has  been  used  to  advantage  in  design- 
ing the  twenty-four  sheet  stock  poster, 
which  shows  King  Baggot  "straight"  as 
a  heroic  figure  on  the  left,  while  along 
the  lower  border  are  arranged  the  va- 
rious characters  he  assumes. 

Special  paper  based  on  still  photo- 
graphs have  been  prepared  for  the  epi- 
sodes, and  these  include  one-sheets, 
three-sheets  and  six-sheets.  The  variety 
of  costumes  and  some  of  the  handsome 
Oriental  sets  have  been  made  to  lend 
variety. 

The  Exhibitors'  Book  is  full  of  helpful 
suggestions,  including  a  long  list  of 
commendatory  phrases  from  trade  press 
reviews.  Ready-to-use  newspaper  elec- 
tros, publicity  stories,  and  illustrations, 
player  cuts,  slides,  lobby  photos,  ban- 
ners and  a  page  of  "stunts"  combine  to 
give  first  aid  in  "getting  them  in"  to  the 
theatre.  For  novelty  a  recurring  inci- 
dent in  the  picture  has  been  utilized 
cleverly.  As  "The  Hawk,"  King  Baggot 
has  a  way  of  leaving  notice  of  his  many 
unexpected  visits  in  various  disguises  by 
placing  in  a  prominent  and  not  easily 
overlooked  spot  a  hawk's  feather.  The 
constant  and  unexpected  reappearence 
of  the  Hawk's  "card"  strikes  terror  to 
the  hearts  of  "Iron"  Dugan  and  his 
gang,  whom  the  Hawk  is  hounding. 
The  hawk's  feather  is  being  reproduced 
in  a  novel  cut-out  in  large  quantities. 
In  addition  to  this,  genuine  hawk's 
feathers  some  eight  inches  in  length  are 
being  sent  out  to  state  rights  buyers 
as  an  advertisement. 


Several  Chinese  Actors 

Appear  in  "Hawk's  Trail" 

CON.SIDERING  the  rage  for  things 
Oriental,  Louis  Burston  anticipated 
the  movement  by  several  months. 
In  his  latest  serial,  "The  Hawk's  Trail," 
in  which  King  Baggot  is  starred,  some 
of  the  most  notable  sets  and  action  take 
place  in  an  early  episode.  King  Baggot 
as  "The  Hawk,"  a  scientific  criminolo- 
gist, learns  that  Jean  Drake,  (Grace 
Desmond),  whose  interests  he  is  trying' 
to  protect,  has  been  lured  to  the  China- 
man's place,  and  disguising  himself  as 
a  high-caste  Chinese,  gains  ready  ad- 
mittance, where  a  battle  ensues. 

All  the  Chinese  characters  in  this  epi- 
sode are  real  Chinese  with  the  excep- 
tions of  King  Baggot  and  George  Seig- 
man.  The  full  group  of  Chinese  sets 
include  a  merchant's  shop,  a  gambling 
room,  the  proprietor's  living  quarters, 
and  a  joss  house.  Oriental  shops  in 
both  Los  Angeles  and  San  Francisco 
were  ransacked  for  properties,  and  ac- 
cording to  the  Chinese  members  of  the 
cast  every  detail  was  "allee  light."  "The 
Hawk's  Trail"  has  been  released  and 
the  state  rights  are  in  the  hands  of  the 


W.  H.  Productions  Company.  A  block 
of  Southern,  Middle  Western  and  Coast 
states  have  already  been  sold,  as  well 
as  Eastern,  Central  and  Western  Can- 
ada. This  is  the  third  serial  from  the 
Burston  studios  in  a  little  over  a  year, 
and  Producer  Burston  is  reported  work- 
ing on  a  fourth. 


bined  so  that  a  well  balanced  produc- 
tion may  be  presented. 

"Love  Without  Question"  is  a  pictur- 
ization  of  C.  Wadsworth  Camp's  novel, 
"The  Abandoned  Room."  The  scenario 
is  by  Violet  Taggart  Clark. 


Filming  of  Osborne  Story 
Is  Completed  by  MacManus 


Ivo  Dawson  Engaged  for 
"Love  Without  Question" 

Ivo  D.\WSON  has  been  engaged  to 
play  an  important  role  in  support  of 
Olive  Tell  in  "Love  Without  Ques- 
tion," which  is  to  be  the  first  of  the 
Jans  Pictures,  Inc.,  super-features. 

Mr.  Dawson  recently  played  a  promi- 
nent part  in  the  Paramount  release, 
"The  Miracle  of  Love,"  and  is  an  ex- 
perienced young  player.  His  engage- 
ment of  this  young  man  is  in  line  with 
the  Jans  idea  of  selecting  carefully  the 
proper  sort  of  types  to  play  various 
roles  in  their  features.  However  it  is 
announced  that  not  types  alone  are  con- 
sidered, for  acting  ability  must  be  com- 


'DWARD  A.  MacMANUS  has  com- 
pleted "The  Gray  Brother,"  a  dra- 
"matic  drama  by  Thomas  Mott  Os- 
borne. Si.xty-two  interior  sets  were 
found  necessary  to  portray  the  romance 
of  the  underworld,  besides  street  scenes, 
east  side  tenement  interiors,  unknown 
corners  where  crime  is  hatched,  and  fre- 
quented by-ways  along  the  waterfronts 
of  Manhattan,  besides  many  scenes 
taken  in  and  out  of  prisons. 

Thirty-five  hundred  people  appear  in 
the  scenes  besides  si.xty  odd  screen 
players  all  of  whom  have  prominent 
"bits"  in  the  seven  reels.  Sidney  Olcott 
directed  the  production,  which  is  booked 
for  release  this  week.  It  is  expected 
that  Mr.  MacManus  will  start  on  an- 
other production  right  away.  "The  Gray 
Brother"  is  his  second  production  of 
the  year,  "The  Lost  Battalion"  being 
the  first. 


Pioneer  Productions  To  Be  Handled 

in  Canada  by  Sterling  Films,  Ltd, 


FIVE-YEAR  contract  has  been 
made  between  the  Pioneer  Film 
Corporation  and  the  Sterling 
Films,  Ltd.,  of  Toronto,  last  week,  for 
the  handling  of  Pioneer  Productions  in 
the  Dominion. 

The  Sterling  Films,  Ltd.,  is  an  organi- 
zation composed  of  prominent  indepen- 
dent exhibitors  of  Canada,  and  rep- 
resentative business  men  in  fields  not 
affiliated  with  the  picture  industry 
Starting  with  an  exchange  in  Toronto,  it 
is  now  engaged  in  instituting  offices  in 
Montreal,  and  before  many  weeks  there 
will  be  a  string  of  Sterling  exchanges 
from  the  St.  Lawrence  to  Vancouver. 
The  Sterling  interests  are  headed  by 

H.  Miller  and  D.  Dunkelman,  while  the 
general  management  is  in  the  hands  of 

I.  Soskin.  Mr.  Soskin  said:  "The  Ster- 
ling Films,  Ltd.,  has  a  definite  policy  in 
regards  to  its  future  activities  and  de- 
velopment. We  are  here  to  serve  the 
best  interests  of  the  exhibitor.  We  have 
in  our  company  some  of  the  foremost 
exhibitors  in  the  Dominion,  but  at  no 
time  does  the  Sterling  intend  to  enter 
into  competition  with  its  own  cus- 
tomers by  operating  theatres." 

The  Sterling  Films  will  handle  the 
entire  list  of  Pioneer  features  as  well 
as  the  "Facts  and  Follies"  series  of  one- 
reel  comedy  novelties. 


traction  that  it  was  decided  to  take  ad- 
vantage of  the  opportunity  to  book  on 
percentage  with  theatre  owners. 

Robert  W.  Priest,  president  of  The 
Film  Market,  Inc.,  through  which  "The 
House  Without  Children"  is  being  sold 
on  the  state  right  plan,  is  said  to  have 
formulated  the  plan  for  the  wide 
exploitation. 


Sai'c  $4.80  by  subscribing  direct  for  Mov- 
ing Picture  World.  News  men  charge  the  15 
cents  per  copy  price.  Send  $3  and  get  your 
paper  every  week,  by  early  mail,  and  miss 
no  issues.  That  will  give  you  $4.80  for  War 
Savings  Stamp  investment. 


Many  Road  Shows  to  Offer 
"House  Without  Children" 

PLANS  arc  under  way  to  launch  a 
number    of    road    shows    of  "The 
House  Without  Children"  through- 
out the  United  States  and  Canada. 

A  syndicate  is  being  formed  to  take 
over  the  exhibition  rights  in  a  group  of 
states  and  exploit  it  with  singers,  musi- 
cal director,  advance  agents  and  mana- 
gers. Remarkable  success  has  been 
achieved  by  "The  House  Without  Chil- 
dren" in  the  theatres  where  it  has  been 
presented  as  a  regular  percentage  at- 


Hope  Hampton. 

Who  has  Just  finished  "A  Modern  Salome," 
written  and  directed  by  Leonce 
Perret. 


260 


THE    MOVING    PICTURE  WORLD 


January  10,  1920 


Robertson-Cole's  First  New  Year 

Release  Is  ''The  Third  Generation" 


Ralph  Ince. 


Ralph  Ince  Will  Direct 

Myron  Selznick  Features 

A SERIES  of  Ralph  Ince  special  pro- 
ductions is  announced  from  the 
office  of  the  Selznick  Enterprises 
by  Myron  Selznick,  who  at  the  same 
time  stated  that  it  was  intended  to 
place  these  specials  among  the  feat- 
ure productions  of  the  year.  Mr.  Ince, 
pioneer  motion  picture  director,  has 
long  been  recognized  as  one  of  the 
creative  geniuses  of  the  screen. 

He  has  just  finished  two  Selznick  pro- 
ductions, Eugene  O'Brien  in  "His  Wife's 
Money"  and  Olive  Thomas  in  "Out 
Yonder."  Myron  Selznick,  after  seeing 
them,  decided  that  Ince  should  be  given 
special  casts  and  producing  facilities, 
and  the  best  stories  that  could  be  pur- 
chased for  his  use. 

For  a  long  time  a  prominent  figure 
on  the  coast,  Mr.  Ince  was  one  of  the 
first  directors  to  join  the  Selznick  east- 
ern studios.  The  story  for  his  next 
picture  is  now  being  selected. 


Pictograph  Uses  Colors. 

Colored  photography  will  be  intro- 
duced for  the  first  time  in  the  Goldwyn- 
Bray  Pictograph  in  issue  No.  7021,  to  be 
distributed  through  the  Goldwyn  ex- 
changes on  January  18.  A  considerable 
part  of  the  leading  subject,  "Behind  the 
Signs  on  Broadway,"  is  done  in  colors, 
the  remainder  being  in  black  and  white 
and  introducing  Bray's  celebrated  ani- 
mated drawings  to  explain  the  tech- 
nical points  of  the  subject.  Other  num- 
bers in  this  issue  are  "Pup  Portraits" 
and  one  of  the  Bray-International  Krazy 
Kat  cartoons,  entitled  "Krazy  Kat  in  the 
Great  Cheese  Robbery." 


Another  Wodehouse  Story  for  Moore. 

Owen  Moore  is  to  be  featured  in 
another  story  by  Pelham  Grenville 
Wodehouse.  This  announcement  is 
made  by  Myron  Selznick. 

"Love  Among  the  Chickens''  is  the  title. 
The  first  Owen  Moore  production  under 
iut  Selznick  banner,  "Piccadilly  Jim," 
was  from  the  pen  of  Mr.  Wodehouse. 
Production  will  soon  start  on  "Love 
Among  the  Chickens." 


AS  its  initial  release  for  1920,  the 
second  year  of  its  existence, 
Robertson-Cole  announces  "The 
Third  Generation,"  a  "Superior"  produc- 
tion from  the  Brentwood  studios.  This 
picture  has  been  selected  from  among 
many  to  start  off  the  new  year.  It  is 
said  that  the  film  is  one  of  the  best 
ever  released  under  the  Robertson-Cole 
banner. 

"The  Third  Generation"  was  written 
and  directed  by  Henry  Kolker,  a  man 
whose  broad  knowledge  of  pictures  in- 
cludes not  only  a  general  studio  ex- 
perience but  a  foundation  of  twenty 
years  on  the  stage,  induing  fifteen 
years  when  he  supported  great  stars 
and  was  himself  starred  on  Broadway. 
Mr.  Kolker  built  his  latest  success 
around  the  rise,  fall  and  regeneration 
of  one  of  the  famous  "Knickerbocker 
Families." 

Blythe  and  Hamilton  in  Leads. 

The  leading  feminine  role  is  taken  by 
Betty  Blythe,  who  was  seen  on  Broad- 
way before  she  began  her  screen  career 
in  such  pictures  as  "Over  the  Top," 
"The  Business  of  Life"  and  "The  Green 
God."  The  male  lead  is  taken  by  Mah- 
lon  Hamilton,  who  had  a  Broadway 
stage  career  before  he  went  into  pic- 
tures for  Pathe,  Artcraft  and  others. 
The  second  feminine  part  in  the  picture 
is  played  by  Betty  Brice,  who  is  re- 
membered for  her  good  work  with 
Lubin. 

Another  player  is  Jack  Pratt,  who  is 
not  only  an  actor  but  a  director,  having 
done  excellent  work  in  the  filming  of 
Richard  Harding  Davis's  "Soldiers  of 
Fortune."  He  has  the  part  of  the 
"heavy,"  a  New  York  banker  of  more 
ingenuity  than  principle.  The  other 
players  are  Joseph  Swickard,  Edward 
Cecil,  Herbert  Jones,  Fred  Kelsey,  Ar- 
thur Redden  and  Peggy  Cartright,  who 
has  a  child's  part. 


Harry  Carey's  **Marked  Men" 
Possesses  Many  New  Thrills 

THEATREGOERS  who  have  seen 
Harry  Carey  on  the  screen  for  the 
past  few  years,  always  expect  a 
few  new  thrills  in  every  Universal  pro- 
duction in  which  he  appears.  They  will 
get  more  than  full  measure  of  thrilling 
incidents  in  his  latest  picture,  "Marked 
Men." 

This  picture  was  written  around  the 
Saturday  fevening  Post  Story,  "The 
Three  Godfathers,"  from  the  pen  of 
Peter  B.  Kyne.  In  it,  Harry  Carey  ap- 
pears as  an  outlaw  who  achieves  free- 
dom and  happiness  through  a  3-day-old 
baby.  He  is  supported  by  an  excellent 
cast  including  Winifred  Westover,  J. 
Farrell  McDonald,  Joe  Harris,  Ted 
Brook  and  Charles  LeMoyne.  Some 
beautiful  night  photography  adds  to  the 
effectiveness  of  the  big  picture.  The 
streets  of  the  mining  town,  the  exterior 
of  the  danec  hall,  the  outer  walls  of  the 
grim  prison  and  the  moonlit  desert  offer 
excellent  samples  of  the  cameraman's 
art. 

Despite  the  fact  that  this  masterpiece 
has  developed  into  one  of  Universal's 
best  pictures  of  the  year,  it  will  not  be 
taken  off  the  regular  program,  but  will 
remain  one  of  the  Universal  "Big  Money 


Twelve."  Steps  are  being  taken  to  give 
this  picture  exceptional  exploitation. 
Universal  will  back  the  exhibitor  to  the 
limit  in  putting  over  what  will  probably 
be  one  of  the  biggest  moneymakers  of 
the  season. 


Director  Lloyd  Arraigns 
Exhibitors  Who  Cut  Films 

UNDER  the  direction  of  Frank  Lloyd, 
Pauline  Frederick  will  begin  work 
this  week  on  her  next  Goldwyn 
picture,  "Roads  of  Destiny,"  based  on 
the  stage  success  written  by  Channing 
Pollock  from  the  famous  story  by  O. 
Henry.  On  the  stage  A.  H.  Woods 
presented  Marjorie  Rambeau  in  "Roads 
of  Destiny."  For  the  screen  drama, 
Goldwyn  has  surrounded  Miss  Freder- 
ick with  an  exceptional  cast  which  in- 
cludes John  Bowers,  Richard  Tucker, 
Grace  Darmond,  Hardee  Kirkland, 
Maude  George  and  Willard  Louis. 

Frank  Lloyd  has  just  completed  the 
direction  of  "The  Woman  in  Room  13," 
in  which  Miss  Frederick  also  is  the  star. 
During  the  past  week  Mr.  Lloyd  has 
been  supervising  the  cutting  of  the  pic- 
ture. 

While  on  the  subject  of  cutting,  Frank 
Lloyd  made  some  remarks  about  exhibi- 
tors who  cut  down  film  plays  to  meet 
time  requirements.  After  the  producer, 
director  and  film  editor  have  labored 
over  a  photoplay  with  great  care,  it  is 
no  joy  to  hear  that  theatre  managers 
in  the  smaller  towns  are  using  the 
shears  to  ruin  their  best  effects,  he  says. 


Earle  Williams  Begins  Work. 

Earle  Williams  has  begun  work  on 
"Capt.  Swift,"  Vitagraph's  screen  ver- 
sion of  the  play  of  English  society  life 
by  C.  Hadden  Chambers,  which  was  a 
dramatic  success  more  than  a  score  of 
years  ago.  The  cast,  with  one  or  two 
exceptions,  has  been  completed  and  in- 
cludes Alice  Calhoun,  Florence  Dixon, 
Adelaide  Prince,  Barney  Baxter,  Arthur 
Barry  and  James  O'Neill.  Tom  Terriss 
is  directing.  Lucien  Hubbard  wrote  the 
scenario. 

"The  Fortune  Hunter,"  a  screen  ver- 
sion of  Winchell  Smith's  succesful  stage 
play,  in  which  Mr.  Williams  also  played 
the  title  role,  will  be  released  before 
"Capt.  Swift."  It  was  completed  two 
weeks  ago,  and  will  be  shown  in  Febru- 
ary. 


Morey  Recovers  from  Illness. 

Harry  T.  Morey  is  back  at  Vitagraph's 
Brooklyn  studio  after  a  ten  days'  strug- 
gle with  conjunctivitis,  and  is  busy  on 
his  newest  feature,  "Detective  Jim." 
Working  under  the  direction  of  Edwin 
Hollywood,  Mr.  Morey  is  making  rapid 
progress  and  has  caught  up  to  his  sche- 
dule. Before  beginning  "Detective  Jim," 
Mr.  Morey  lost  some  two  weeks  waiting 
in  the  Adirondack  mountains  for  the 
weather  to  clear  so  that  he  might  begin 
on  "The  Mightier  Strength,"  which  was 
finally  abandoned  until  next  summer. 

Mr.  Morey  has  a  feature  awaiting  re- 
lease, "The  Birth  of  a  Soul,"  which  will 
be  shown  late  in  January.  Jean  Paige 
played  opposite  Mr.  Morey. 


January  10,  1920 


THE   MOVING   PICTURE  WORLD 


261 


Mix  and  Farnum  Pictures  Are  Among 

Six  Scheduled  by  Fox  for  January 


FOR  the  first  month  of  the  new  year, 
William  Fox  has  scheduled  for 
released  six  selected  productions 
which  are  claimed  by  Fox  Film  Cor- 
poration to  be  the  greatest  six  pictures 
ever  released  by  one  producing  firm  in 
one  month  since  the  birth  of  the  in- 
dustry. Among  these  are  the  first  Fox 
production  starring  the  winsome  Shir- 
ley Mason,  the  swiftest  Western  story 
ever  filmed  with  Tom  Mix  as  its  star, 
and  a  wonderfully  appealing  story  with 
William  Farnum  as  its  central  figure. 

The  name  of  Miss  Mason's  first  ve- 
hicle for  Mr.  Fox  is  "Her  Elephant 
Man."  It  is  a  screen  adaptation  of  the 
fascinating  story  by  Pearl  Doles  Bell. 
It  will  be  exploited  along  brand  new 
lines  by  the  producer  with  a  large  quan- 
tity of  the  most  attractive  paper  ever 
furnished  to  the  exhibitor.  The  press 
sheet  on  this  picture,  it  is  promised, 
will  set  a  new  mark  for  this  branch  of 
service  and  will  be  found  the  most  com- 
plete of  its  kind  ever  offered.  The  pic- 
ture was  directed  by  Scott  Dunlap  from 
Isabelle  Johnson's  scenario,  and  in  it 
Miss  Mason  is  supported  by  an  excel- 
lent cast,  including  Albert  Roscoe, 
Henry  J.  Hebert,  Ardito  Mellonino  and 
Harry  Todd. 

Another  of  the  January  releases  which 
has  made  a  powerful  impression  upon 
those  who  have  seen  it  at  the  Fox  of- 
fices is  the  first  of  the  Tom  Mix  1920 
series.  .  "The  Daredevil"  is  its  title.  A 
notable  feature  of  "The  Daredevil"  is 
that  the  authorship  and  directorship  are 
credited  to  Mix,  who  thus  holds  down 
the  three  important  posts  of  author, 
star  and  director. 

Miss  Brockwell  In  Drama. 

Then  comes  a  dramatic  offering  en- 
titled "Flames  of  the  Flesh,"  with  the 
inimitable  Gladys  Brockwell  in  the  stel- 
lar role.  This  is  a  typical  Brockwell 
picture  which  gives  the  talented  star 
opportunity  to  display  the  many  start- 
ling gowns  in  a  character  that  puts  to 
the  severest  tests  her  ability  and  charm 
as  an  actress.  Miss  Brockwell  is  di- 
rected by  Edward  J.  LeSaint  and  sup- 
ported by  William  Scott,  Ben  Deely, 
Louis  Fitzroy,  Harry  Spingler,  Mme. 
Rosita  Marstini,  Josephine  Crowell  and 
Nigel  DeBrulHer. 

The  Madelaine  Traverse  picture  for 
January  is  the  most  exacting  vehicle  the 
"empress  of  stormy  emotion"  has  had. 
"What  Would  You  Do?"  is  the  title,  and 
in  it  the  producer  confronts  the  picture- 
going  world  with  one  of  the  most  try- 
ing situations  imaginable.  The  star  is 
supported  by  George  McDaniel,  Frank 
Elliott,  Charles  K.  French,  Lenore  Lyn- 
ard,  Bud  Geary,  Edwin  B.  Tilton  and 
Cornelia  Callahan.  Denison  Clift  wrote 
the  original  story  and  the  scenario  es- 
pecially for  Miss  Traverse. 

New  Type  Farnum  Film. 

"Heart  Strings"  is  the  title  of  the  Wil- 
liam Farnum  production  for  January. 
Although  very  different  in  theme  from 
previous  successes  of  his,  this  story  is 
equally  well  suited  to  his  virile  per- 
sonality. This  Farnum  vehicle  also  is 
being  widely  exploited  by  the  Fox  or- 
ganization as  the  most  appealingly  sym- 
pathetic role  ever  handled  by  this  mag- 
netic actor.  J.  Gordon  Edwards  again 
is  director.    In  the  cast  are  Gladys  Co- 


burn,  Betty  Hilburn,  Paul  Cazeneuve, 
Robert  Cain,  Rowland  G.  Edwards  and 
Kate  Blancke. 

The  sixth  of  the  films  listed  for  Janu- 
ary is  "The  Shark,"  a  story  of  the  sea 
and  seaports  with  the  athletic  George 
Walsh  in  the  title  role,  supported  by  a 
brilliant  cast  and  directed  by  Dell  Hen- 
derson, a  graduate  of  the  Griffith  school. 
Supporting  Mr.  Walsh  are  Mary  Hall, 
Robert  Broderick,  William  G.  Nelly, 
Henry  Pemberton  and  James  Mack. 

Clemenceau's  Drama. 

With  the  six  productions  listed  for 
January  there  is  also  on  schedule  from 
the  Fox  studios  a  super-drama  based 
on  the  only  novel  ever  written  by 
Georges  Clemenceau,  Premier  of  France. 
This  production  will  be  released  early 
in  the  year,  and  will  be  carried  over  the 
top  on  one  of  the  broadest  campaigns 
ever  inaugurated  by  a  film  producer. 

The  Fox  Sunshine  Comedy  contribu- 
tions to  the  January  schedule  consists 
of  two  good  laughing  shows,  "Chicken 
a  La  Cabaret"  and  "Hungry  Lions  and 
Tender  Hearts."  Bud  Fisher's  Animated 
Cartoons,  co-starring  "Mutt  and  Jeff," 
bring  up  the  rear  of  the  list  four 
abreast. 


First  Herbert  Kaufman 

Weekly  Is  Now  Finished 

THE  first  picture  in  the  Herbert 
Kaufman  Weekly,  which  will  be 
released  by  Select,  is  finished  and 
will  be  ready  for  exhibitors  soon.  It 
is  entitled  "Little  Red  Riding  Hood" 
and  is  the  story  of  a  young  girl  who 
is  lost  through  ignorance.  It  is  one 
of  the  Herbert  Kaufman  editorials  being 
released  by  Selznick  Pictures.  Present 
plans  call  for  the  release  of  about 
twelve  of  these  subjects. 

The  featured  player  is  Betty  Hilburn, 
the  sixteen  year  girl  who  appeared  in 
"A  Girl  of  the  Sea,"  the  Williamsons' 
sub-sea  picture.  Burton  George  is  di- 
recting. 

Supporting  Miss  Hilburn  is  a  com- 
petent cast  which  includes  Albert 
Mackett,  Margaret  Seddon,  who  suc- 
ceeded Emma  Dunn  in  "Mother";  Philip 
Van  Loan,  Marvin  Kann,  and  Emil  La 
Croix.  Mr.  Van  Loan  appears  for  an 
instant  at  the  end  of  (the  story  as 
Christ. 

The  scenarios  for  the  Kaufman  Week- 
ly are  being  written  by  Leighton  Osmun, 
who  is  responsible  for  "The  Fortune 
Teller,"  in  which  Marjorie  Rambeau 
starred. 

"Bucking  the  Tiger"  to 

Be  Filmed  Immediately 

ACTION  is  the  slogan  of  the  Lewis 
J.  Selznick  enterprises  and  it  was 
never  better  exemplified  than  in 
the  fact  that  while  "Bucking  the  Tiger,' 
Lewis  J.  Selznick's  first  offering  to  the 
speaking  stage,  was  in  rehearsal,  Myron 
Selznick  was  making  preparations  t<. 
have  the  story  filmed  for  the  screen. 
This  is  unusual  as  screen  producers  or 
dinarily  wait  to  see  whether  a  play  i 
a  success  before  considering  it  for  their 
stars. 

It  is  expected  that  members  of  the 


present  stage  cast  will  appear  in  the 
screen  version,  and  Owen  Moore  will 
probably  be  seen  in  the  leading  role. 
The  play  is  from  the  novel  by  Achmud 
Abdullah,  and  was  adapted  by  May 
Tully. 


Realart  Minter  Film  Opens 
Monster  Cincinnati  Palace 

THE  Palace  Theatre,  Cincinnati'* 
new  million-dollar  amusement 
house,  opened  its  doors  to  the 
public  last  week  with  the  presentation 
of  Realart's  "Anne  of  Green  Gables." 

Following  the  showing  of  the  Mary 
Miles  Minter  picture.  Manager  Al. 
Walle  announced  that  all  available 
Realart  star  productions  will  be  shown 
at  the  Palace,  as  conforming  to  the 
high  standard  advertised  by  the  new 
theatre. 

Combining  vaudeville  and  motion  pic- 
tures, the  Palace  Theatre  is  aiming  to 
fulfill  its  slogan :  "A  one  hundred  per 
cent,  perfect  institution." 

Realart  pictures  are  being  extensively 
advertised  upon  the  ocacsion  of  their 
introduction  to  Cincinnati,  six-sheet 
chrome  posters  being  scattered  through- 
out the  city  and  in  Kentucky  towns 
across  the  river  from  which  consider- 
able theatre  patronage  is  drawn. 

The  Palace  Theatre,  which  has  a  ca- 
pacity of  2,800,  is  one  of  the  most  beau- 
tiful and  distinctive  photoplay  houses 
in  the  Middle  West.  The  foyer  is 
decorated  for  artistic  effect,  rather 
than  for  ornateness,  and  is  a  thoroughly 
modern  institution  in  architecture  and 
quality  of  entertainment  offered. 

The  opening  of  the  new  Cincinnati 
amusement  palace  was  the  occasion  of 
a  gala  celebration  by  friends  of  General 
Manager  L.  Lisbon.  In  addition  to  the 
Palace,  Mr.  Lisbon  owns  four  large 
downtown  theatres  in  Cincinnati,  and 
a  series  of  theatres  in  leading  cities  of 
Ohio  Valley  States.  Scores  of  beautiful 
floral  offerings  sent  by  friends  in  Cleve- 
land, New  York,  Chicago  and  neigh- 
boring towns  of  the  Ohio  Valley  States 
were  displayed  in  the  foyer  and  rest 
rooms. 


Cincinnati's  New  Palace  Theatre 

opened  with  Mary  Miles  Mlnter's  charm- 
ing Realart,  "Anne  of  Green  Gablea." 


262 


THE    MOVING   PICTURE  WORLD 


January  10,  1920 


Morris  Kohn  Succeeds  Arthur  Kane 

As  President  of  Realart  Pictures 


Ax  important  announcement  has 
just  been  made  by  the  appoint- 
ment of  Morris  Kohn  to  be  presi- 
dent of  Realart  Pictures  Corporation, 
succeeding  Arthur  S.  Kane,  who  re- 
signed about  two  weeks  ago.  Mr.  Kohn 
has  been  treasurer  of  Realart  since  the 
organization  of  that  lively  young  com- 
pany last  June.  In  the  interim  since 
Mr.  Kane's  resignation,  Mr.  Kohn  has 
devoted  all  his  time  and  attention  to 
Realart,  in  co-operation  with  General 
Manager  John  S.  Woody,  and  the  com- 
pany's affairs  have  moved  along  without 
a  hitch. 

"There  will  be  no  change  in  the  gen- 
eral policies  of  Realart,"  said  Mr. 
Kohn.  "As  I  have  stated  several  times 
lately,  our  determination  is  to  make 
pictures  of  unusual  excellence  from 
successful  book  or  play  titles.  The  re- 
leases already  made  offer  a  fair  indi- 
cation of  the  sort  of  pictures  I  have 
in  mind.  No  effort  or  expense  will  be 
spared  in  giving  our  young  stars  ade- 
quate mediums  for  their  varied  talents. 

"The  Mayflower  specials  already  re- 
leased by  our  organization  are  also  in- 
dicative of  the  high  standard  we  have 
set  and  there  are  announcements  of 
others  to  follow. 

Long  in  the  Business. 

"It  is  well  known  that  I  have  had  an 
intimate  connection  with  Realart's  poli- 
cies since  the  company  was  started. 
Along  with  every  other  member  of  its 
lively,  working  staff,  I  have  the  good 
of  the  organization  very  much  at  heart. 
To  this  end  there  is  bound  to  be  the 
closest  sort  of  co-operation   from  the 


highest  official  to  the  humblest  office 
boy." 

Morris  Kohn  is  no  novice  in  the  mo- 
tion picture  business.  Among  those 
who  know — who  have  not  been  misled 
by  his  almost  excessive  modesty — he  is 
credited  as  b'ing  one  of  the  most  ex- 
perienced and  best  posted  men  in  the 
industry.  His  entry  into  motion  pic- 
tures dates  froin  1904,  when  he  organ- 
ized the  Automatic  Vaudeville  Company 
and  built  the  first  motion  picture  the- 
atre of  consequence  in  New  York  City. 
This  was  the  Unique  Theatre,  opposite 
Tammany  Hall  on  Fourteenth  street. 
The  Automatic  Vaudeville  Company  is 
still  doing  a  big  business  and  Mr.  Kohn 
is  still  its  president.  He  later  devel- 
oped a  chain  of  motion  picture  theatres 
which  included  three  houses  in  Boston 
and  extended  as  far  west  as  Kansas 
City.  Still  later,  Mr.  Kohn  joined  forces 
with  Marcus  Loew. 

Fought  With  Independents. 

.'\long  in  1907,  in  the  strenuous  period 
when  every  producing  company  had  to 
line  up  for  official  classification,  Mr. 
Kohn  was  found  fighting  in  the  lists  of 
the  independents.  His  efforts,  as  much 
as  any  other  single  factor,  invoked  the 
fear  of  the  Sherman  anti-trust  law  and 
brought  the  old  General  Film  Company 
to  a  sharp  accounting. 

Mr.  Kohn  was  the  firm  friend  and  ad- 
viser of  Arthur  Searles  Kane,  who  was 
later  to  head  Realart  in  the  post  now 
occupied  by  Mr.  Kohn.  In  1917  Mr. 
Kohn  went  to  Select  as  financial  rep- 
resentative and  Mr.  Kane  went  along 
as  general  manager.    The  transforma- 


tion of  Select  into  one  of  the  strong, 
efficient  organizations  of  the  industry 
is  contemporaneous  history  and  Mr. 
Kane  was  perhaps  most  generous  of  all 
in  testifying  to  the  clear  vision,  the  san- 
ity and  the  wise  counsel  of  Morris 
Kohn. 

All  these  qualities  Mr.  Kohn  has 
brought  to  Realart.  Officials  of  the 
company  declare  that  they  have  played 
a  great  part  in  the  rapid  development 
of  this  youngest  of  all  giants  in  the 
field  today. 


Holmes  Finds  Lofty  Perch. 

To  "shoot  '  one  of  the  most  charming 
scenes  in  "Nothing  but  the  Truth," 
Taylor  Holmes's  initial  independent  pro- 
duction with  his  own  company,  the 
producer-star  led  his  director  and 
cameraman  up  a  rickety  ladder  and  lo- 
cated them  on  the  steep  roof  of  a 
pergola.  The  scene  showed  a  lawn 
party  in  progress  and  was  taken  on  the 
magnificent  Delmar  estate  at  Glen  Cove, 
Long  Island. 


C.  B.  Davis  a  Selznick  Scenarist. 

Myron  Selznick,  of  Selznick  Pictures, 
announces  a  strong  addition  to  his  sce- 
nario staff  in  Charles  Belmont  Davis, 
author,  traveller  and  contributor  to  the 
stage.  Mr.  Davis  is  a  brother  of  the 
late  Richard  Harding  Davis,  and  is  the 
son  of  L.  Clarke  Davis,  formerly  editor 
of  the  Philadelphia  Public  Ledger,  and 
Rebecca  Harding  Davis,  herself  a  writer 
of  note. 


Liebeskind  Takes  Position. 

Nat  Liebeskind  arrived  in  Kansas  City 
recently  to  take  up  his  duties  as  office 
manager  for  the  local  branch  of  Uni- 
versal Film  Exchange,  Inc.  He  formerly 
was  office  manager  for  the  Big  U  ex- 
change at  New  York. 


Officers  and  Directors   in  Convention   of  United  Picture  Theatres  of  America,  December  8  to  11,  1919. 

As  numbered  from  top  row  down  those  in  the  picture  are:    1,  Peter  A.  Adams;  2,  W.  P.  Cuff;  3,  C.  H.  Ross;  4,  I.  W.  Rodgers; 
5,  B.  W.  Bicliert;  6.  Henry  Turner;  7,  Llovd  D.  Willis;  S.  N.  M.  Birk;  9,  U  J.  Chamberlain;  10.  C.  M.  McCloskey; 
11,  George  Monroe;  12,  Harry  Crandall;  12.  Frank  D.  Hill;  14,  Hy  Gainsboro;  15,  Harry  Hall;  16.  P.  W. 
Meyers;  17.  C.  C.  Johnson;  18,  James  Beatty;  19,  M.  H.  Gwynn;  20,  George  Schade;  21,  W.  G.  Hart- 
ford; 22,  Leo  Brecher;  23,  M.  M.  Goldsmith;  24,  Tom  Norman;  25.  President  J.  A.  Herat; 
26,  Fred  W.  Schaefer;  27,  Fred  C.  Seegert;  28,  Gustav  Koenlgswald. 


[anuary  10,  1920 


THE    MOVING   PICTURE  WORLD 


263 


Advertising  for  Exhibitors 

By  Epes  Winthrop  Sargent 


Ralph  Rufner  Adopts  a  Parrot 

to  Get  Them  Looking  for  His  Ads 

RALPH  RUFFNEK  has  adopted  a  parrot  as  an  assistant 
press  agent  at  the  Rialto,  San  Francisco.  He  does 
not  use  it  to  repeat  the  press  book  stuff,  but  he  runs 
in  the  bird  when  he  gets  a  chance.  You  can  see  it  perched 
on  Fairbanks'  shoulder  in  the  right  hand  reproduction. 
Just  in  passing.  Ruff  remarks  that  if  brevity  is  the  soul  of 
wit  these  two  examples  must  knock  them  off  their  seats. 


WHERE? 


HIS  MAJESTX THE  AMERICAN  ' 

RIALTO 


Two   Ruffner  Displays  in   Which  He  Trusts  to   the  Lack 
of  Talk  to  Sell. 

In  a  more  serious  vein  he  explains  that  he  tries  now  and 
then  to  get  a  display  over  without  a  lot  of  selling  talk, 
trusting  to  the  novelty.  Ruff  was  raised  on  pages  and  half 
pages  and  it  is  something  new  to  be  handicapped  by  high 
priced  space,  but  he  is  fighting  all  the  harder  to  rnake  this 
space  work  and  tries  all  sorts  of  schemes  to  dominate  the 
page.    His  spaces  are  about  as  large  as  any  house  takes. 


Melbourne  McDowell 

'THE  BOOMERANG' 


TOD^T  VII)  B£MT  Of  WESK. 

HEYt  VuJ^'^lr^^Z''^ 


R 1  ALTO 

MABKIT  <T  SEVENTH  COHnMIMUS 


Melbourne  McDowell 


"THE  BOOMERANG" 


lODll  i!r»  RJtST  OF  WEFE. 


y  RIALTO 

MAOKET  OT  SEVtMTH  COKTIHUOUSII' "I 


Two  Displays  Which  Are  the  Same  Save  for  the 
Parrot'*  Talk. 

and  it  is  a  matter  of  prominence  and  not  merely  of  space, 
so  he  tries  to  make  unicjue  use  of  the  space  and  either  win 
with  their  oddity,  or  through  pictorial  value.  The  cut  shows 
good  examples  of  both  and  we  think  that  the  Fairbanks 
announcement  is  worth  studying.  All  you  have  to  do  with 
Fairbanks  is  to  tell  that  he  is  there  and  what  his  offering 


is.    This'accomplishes  that,  and  does  not  try  for  any  more. 

The  next  cut  shows  the  same  display  but  with  different 
phrases  for  the  parrot.  They  were  run  election  week  and 
the  "Hey  I  Vote  for  me"  was  run  on  Monday.  Election 
day  proved  to  be  rainy  and  the  "The'  the  day  was  wet, 
We'll  getcha  yet"  was  run  to  get  a  laugh.  The  timeliness 
of  the  phrase  is  its  excuse. 

Sometimes  just  a  line  like  this  will  bring  a  reader  to  the 
space  daily,  and  if  he  reads  what  the  parrot  says,  he  can- 
not well  help  seeing  more  of  the  stuff.    Ruff  made  a  clean- 
up for  "Wives  of  Men"  with  a  playup  of  a  single  situation. 
The  idea  was  run  daily  in  the  newspaper  space,  was  worked 
the  week  before  in  the  screen  advertising  in  a  series  of  20 
slides,  and  played  up  in  the  lobby.    The  paragraph  ran  : 
Her  husband  had  gone  to  catch  the  midnight  train.    She  rushed 
to  tlie  telephone  and  called  up  another  man.  *  •  *  The  lights  were 
low.     He  entered  and  she  ran  to  him  and  threw  her  arms  at>out 
him,  kissing  him  passionately.    They  clinched !    Smothered  smacks 
echoed   up   and   down   the   upholstered   walls,   but  they  were  not 
kisses,   they  were  smacks  of  purple  embarrassment,  for  the  man 

in   the   dark   in   the   arms   of  this  beautiful  woman  was  

AH!  BUT  THAT  WOULD  BE  TELLING, 
SO  YOU'LL  JUST  HAVE  TO  COMB  AND  SEE 

It  held  the  picture  over  for  a  second  week,  which  is  a 
proper  test.  There  were  many  ways  in  which  this  pro- 
duction could  have  been  advertised,  but  Ruff  studied  the 
play  from  all  angles  and  decided  that  this  situation  was 
the  best  to  play  up — and  then  he  went  the  limit.  Ruff  says 
that  in  the  small  spaces  the  San  Francisco  prices  permit, 
he  feels  like  a  sheep  herder  trying  to  handle  his  sheep  in 
a  telephone  booth,  but  he  is  getting  away  with  the  stunt 
as  cleverly  as  he  ever  did  with  the  larger  spaces.  After 
all  size  is  relative  and  you  can  sell  as  well  with  a  ten  -nch 
space  as  with  a  page,  if  no  one  else  is  using  a  page  regu- 
larly. And  you  have  to  work  more  intensively  to  make 
the  small  space  count. 

—P.  T.  A.— 

Five-Column  Strip  Used  for  Chaplin 

Overshadows  the  Five-Reel  Features 

HAROLD  B.  FRANKLIN  took  a  five  column  strip  for 
his  Sunday  display  for  Chaplin  in  his  latest  comedy, 
dropping  three  inches.  This  gives  a  sightly  display, 
much  larger  than  a  double  seven  and  a  half,  yet  costing 
no  more.    It  could  not  be  done  with  block  letters,  but  Mr. 


rTNOfvopoly  of  Lo-ugKs   a.i\d  TKrillsI 


FARNUM 


•THE  LASTOFTME  OUWES' 


,  CHAPUNS 

A  Days  Pleasure'  J^^^^i 

FIRST-  R.UN 

A  Five  Threes  from  Harold  B.  Franklin. 

I'ranklin  long  since  discovered  that  it  cost  less  to  use  a 
neat  liglit  line  than  heavy  black  letters,  and  that  he  got 
the  same  effect.  It  is  remarkable  that  so  few  other  man- 
agers have  followed  this  valuable  lead,  for  Mr.  Franklin 
can  "fade"  everything  else  on  the  dramatic  page  and  does 
not  even  have  to  fight  the  heavy  type,  while  his  saving  on 
sjjace  more  than  jjays  the  cost  of  the  drawing.  It  will  be 
noted  that  Mr.  Franklin,  like  Dr.  Clemmer,  uses  a  jazz  band 
for  the  comedy  in  addition  to  his  symphony  orchestra.  The 
idea  seems  to  be  spreading. 

"My  Chum"  Tickets  Newest  Form  of 

Two  on  One  Admission  Certificate 

SOME  years  ago  there  was  quite  a  run  on  the  tickets 
which  admitted  two  persons  for  the  price  of  one.  Ap- 
parently the  idea  was  dropped  until  revived  in  a  slightly 
new  form  by  H.  A.  Chenoweth,  now  of  the  Owl  Theatre, 


264 


THE    MOVING   PICTURE  WORLD 


January  10,  1920 


These  worked  for  others,  why  not  for  you? 


Lowell,  Mass.,  but  better  known  to  the  readers  of  this  de- 
partment through  his  activities  in  Boston  and  Westfield. 
Mr.  Chenoweth  calls  his  ticket  the  "My  chum's  ticket"  be- 
cause of  a  coupon  which  admits  a  second  child  on  the  pay- 
ment of  the  one  cent  war  tax,  the  main  ticket  being  good 
for  one  admission  for  a  dime  and  the  one  cent  war  tax. 
The  tickets  are  good  any  day  except  Sunday  or  holidays 
within  the  limit  of  the  dating,  but  only  at  the  matinees, 
and  a  special  bid  is  made  for  the  kiddies  on  Saturdays. 

Another  good  idea  was  the  sending  of  passes  to  all  per- 
son named  Regan  on  the  occasion  of  the  showing  of  "Mary 
Regan."    We  show  one  of  Mr.  Chenoweth's  advertisements, 

—^—^—^^—^^^^^^^^—^^^^•^^^^^^^         g^pg  ^  WOMAN  18 

MARY  REGAN 


THE  nOAD 
TO  PICTURE! 
SATI5FAaiON| 
THAT  LEAOr 
YOU  TO  THE 


" Wll*'^.  .,  .-sr--"'       '  -a  U-  THEATRE 


Tbnn.|  m.,  6ftt. 

SIMHEBJS" 
"PEH~VULTOEE"  | 
"lifhiiUnc  Brjc*" 


A  Four  Sixes  In  Which  the  Lettering  U  All  Type. 

a  four  sixes.  He  is  too  experienced  an  exhibitor  to  waste 
good  lines  on  drawn  designs.  He  knows  that  type  will  be 
more  easily  read,  and  while  he  generally  employs  a  draw- 
ing to  get  attention,  the  essential  lines  are  all  in  type, 
mortised  in.  It  will  be  noted  that  he  even  notched  this  cut 
to  get  in  an  additional  line.  Mr.  Chenoweth  has  been  out 
of  the  department  for  a  long  time.  We  hope  that  he  has 
mended  his  ways.    He  used  to  be  a  regular  caller. 

—P.  T.  A.— 

Grauman  Advertisements  Work  for 

Legibility  and  Neat  Effects 

GRAUMAN'S  theatres,  Los  Angeles,  do  some  capital  ad- 
vertising, but  they  have  passed  the  stage  where  hand 
lettering  is  regarded  as  the  last  word  in  display.  In 
the  two  samples  shown,  one  title  is  lettered  in,  but  mostly 


Two  Displays  from  Grauman's  Los  Angeles. 

they  use  type  for  announcement  and  the  brush  for  attrac- 
tion. These  are  not  Sunday  showings,  but  Monday  adver- 
tisements, which  fill  four  full  columns,  one  abo^e  the  other, 
the  new  house  rising  to  the  top.  The  line  in  the  Rialto 
display,  "the  biggest  message  to  all  men  and  women  since 
"The  Miracle  Man'"  is  scarcely  happy,  since  that  latter 
picture  was  so  recently  released,  but  apart  from  this  the 
copy  is  as  well  written  as  displayed. 


American  Has  a  Classy  Lobby  Portrait 

The  American  Film  Company  has  put  out  an  unusually 
good  lobby  portrait  in  the  shape  of  a  colored  display  for 
Charlotte  Walker,  first  to  be  used  for  "Eve  in  Exile."  Most 

of  the   lifhocraphic   effort   has   been   expended  on  poster 


'morican 


Cc 


ompanu 


CHADLOTTE) 

WALI<£B 


A  Pretty  Lobby  Portrait  from  American. 

work,  but  this  lobby  picture  will  benefit  a  greater  number 
of  exhibitors,  who  depend  largely  upon  their  lobby  displays. 
It  is  striking  and  effective  and  if  properly  cared  for  can  be 
used  more  than  once.  This  does  not  decry  the  poster, 
which,  is  useful  for  all  pictures  and  essential  to  some,  but 
it  does  mark  the  need  for  good  lobby  work  as  well,  some- 
thing a  little  different  from  the  usual  11x22. 

—p.  T.  A.— 

Miss  Dolly  Spurr's  Fancy  Calendars 

Hand  it  to  Miss  Dolly  Spurr,  of  Marion,  Ind.,  for  the 
prettiest  calendars  ever  sent  out  by  any  photoplay  house. 
The  only  advertising  is  a  small  card  in  gold,  which  may 
be  detached,  if  desired.  "Apart  from  that  it  is  the  same 
sort  of  calendar  you  might  pay  a  couple  of  dollars  for 
in  an  art  store.  She  certainly  went  the  limit,  but  she  does 
all  things  thoroughly  from  Sunday  openings  to  seeing  that 
the  floors  of  her  three  theatres  are  clean.  That  is  why 
she  is  so  successful. 

—P.  T.  A.— 

Page  George  A.  Bleich,  Please 

George  A.  Bleich  is  reminded  that  he  has  not  sent  in 
any  stuff  for  so  long  that  we  have  almost  forgotten  his 
middle  initial. 

—P.  T.  A.— 

How  One  Theatre  Advertised  "Six  Feet  Four." 
The  Liberty  Theatre,  Seattle,  in  advertising  American's 

"Six  Feet,  Four,"  employed  38  24-sheets,  1,000  special  window 
cards,  25  6-sheets,  18  3-sheets  and  80  ones.  This  is  a  pretty 
heavy  list,  but  not  much  more  than  they  usually  employ, 
for  the  Liberty  was  one  of  the  first  houses  to  use  plenty 
of  posted  matter  and  about  the  first  regularly  to  print  up 
their  own  window  cards. 

Get  Yourself  a 

P.  T.  A. 

and  make  a  box  office  record  in  1920 
Two  Dollars  a  Copy,  Postpaid 

MOVING  PICTURE  WORLD 

516  Fifth  Avenue,  New  York 
Schiller  Baildins,  Chicago.  III. 
Wricht  ft  Callender  Baildinc  Los  Anceles,  Cal. 


January  10,  192. 


THE  MOVING  PICTURE  WORLD 


265 


Try  the  schemes  of  the  other  man.  They  help 


Here's  Something  New 

from  Stanley  Chambers 

Stanley  Chambers,  of  the  Palace, 
Wichita,  Kans.,  sends  in  something 
really  new,  though  we  think  that  it  may 
have  been  suggested  by  Rufiner's  "Bet- 
ter Times"  display.  It  is  a  three  tens 
with  the  text  set  in  six  point. 


1^ 


Will-' 


A  Novel  Three  Tens  by  Stanley  Cham- 
bers, of  the  Palace,  Wichita. 

The  argument  runs: 

Tea,  you  believe  in  signs  if  you  have  a 
dollar  or  a  dime  to  spend.  It  is  the 
trade  mark  or  the  name  on  the  package 
or  article  that  you  buy  as  much  as  you  do 
the  article  itself.  You  believe  In  signs 
because  they  mean  merit,  strength,  sta- 
bility and  trustworthiness.  Signs  are  the 
guide  posts  for  the  careful  and  discrimi- 
nating buyer. 

You  look  for  signs  on  your  soap,  flour, 
automobile,  shirts,  collars,  gloves,  hose 
and  everything  else  that  you  use  in  daily 
life. 

Do  you  watch  for  signs  on  your  enter- 
tainment? Do  you  look  for  marks  that 
Indicate  that  your  amusement  is  of  the 
highest  order  obtainable?  Do  you  lofk 
for  names  on  your  Alms  that  prove  them 
to  be  produced  by  men  who  have  a  lost 
list  of  successful  productions  and  artistic 
triumphs? 

There  is  one  sign  that  appears  daily 
In  the  Wichita  papers.  It  is  a  guide  post 
for  discriminating  amusement  shoppers. 
It  stands  for  courteous  treatment,  excel- 
lent entertainment,  good  music,  comfort 
and  pleasant  hours.    Can  you  pick  It  out? 

Mr.  Giambers  knows  that  it  pays  him 
to  advertise  the  Palace  just  as  much  as 
it  pays  Paramount  to  advertise  its 
trademarks.  He  is  doing  in  a  local  way 
what  Paramount  ana  others  are  doing 
in  a  national  campaign.  And  note  that 
he  does  not  hook  his  house  up  to  Para- 
mount. He  hooks  Paramount  up  with 
his  house,  which  is  something  different 
and  better.    In  its  planning  and  argu- 


ment we  think  this  an  unusual  display. 
We  think  it  can  be  copied  everywhere. 
If  you  cannot  afford  a  special  cut  you 
can  at  least  afford  to  advertise  with 
type  along  these  lines,  and  probably  you 
can  borrow  some  trademark  cuts  from 
the  publisher.  The  combination  is  the 
most  effective  form,  but  the  essence  of 
the  entire  idea  is  advertising  your 
house,  and  giving  to  your  signature 
some  prestige  apart  from  the  films.  Too 
many  exhibitors  spend  practically  all 
of  their  money  in  advertising  current 
attractions,  which  change  from  day  to 
day  or  from  week  to  week.  Mr.  Cham- 
bers knows  that  it  pays  to  establish 
the  Palace  tradition,  and  he  has  gone 
about  it  with  singular  skill. 

—P.  T.  A.— 

It  Does  Not  Pay  to  Try 

to  Fool  Your  Patrons 

Here  is  an  excellent  example  of  how 
not  to  do  a  thing,  taken  from  the  Balti- 
more Sun.  It  does  not  actually  an- 
nounce "Male  and  Female,"  but  it  cre- 
ates the  suggestion  that  the  Paramount 
picture  is  to  be  shown  and  the  text  be- 
low could  apply  to  that  picture,  per- 
haps better  than  the  picture  it  an- 
nounces, though   it  is   foolish  to  an- 


The  Week's  One  Novelty 

Firat  PrcMrvLktleo  In  B«Itii»or« 

"The 
BIRTH 

of  a 
RACE" 

The  Romance  of 

Male  and  Female 


Through  all  the  a|e» — from  Eden  to  Fifth  AieftW-^ 
pictured,  with  perfect  aii  and  prodical  txirtalasanUr 

A  Masterpiece  greater  in  conception 
and  theme  than  any  picture  play 
ever  screened — cost  two  million 
dollars. 

Over  Two  Year*  In  Production. 
Employed  10,000  People. 


An  Advertisement  Which  Will  Hurt  a 
Theatre. 

nounce  that  any  picture  cost  two  mil- 
lion dollars. 

The  entire  advertisement  is  in  poor 
taste  and  the  effort  to  ride  on  the  ad- 
vertising for  "Male  and  Female,"  which 
was  playing  at  another  house  at  the 
same  time,  is  worse  than  that.  It  is  not 
calculated  to  make  business  and  it  is 
very  apt  to  hurt  the  house  in  the  mind 
of  the  average  patron.  It  is  not  a 
clever  stunt.  It  is  quite  the  reverse 
and  we  do  not  believe  that  advertising 
of  this  sort  is  countenanced  by  the 
Nixon  general  management. 


Comedies  Are  Coming 

Into  Their  Own  Rights 

For  years  this  department  has  been 
urging  that  short  lengths  and  comedies 
be  played  up  as  part  of  the  show  and 
not  merely  something  to  be  ashamed  of. 
Now  it  would  seem  that  the  comedies 
are  coming  into  their  own  at  last  and 
lately  the  Portola,  San  Francisco, 
played  up  a  Mack  Sennett  comedy  above 
the  Castle  feature,  and  made  good  with 
it.    And  note  that  it  is  advertised  as  a 


|A*two  fcature'pro^ram 

Mack  3 
i-'"  Sennetb's 

Latest  Comedy 

LADIES, 
TAILOR.' 


^  Irene  Casfcle^  „ 
/he.  Invisible  Bond 

TO  MR.  .Bd  MRS.  PUBLtC: 


'  u  from  ■Tl,*  S.^w,"  S.pbi«  Ktrr  Ub. 
1  oo««l  of  mwriod  lif..  The  fiitiliim 
of  m«rop«]iUn  lif  e  u«  moldti  inla  a  pow* 


J.  A.  PARTINGTON 


A  Threie  Nine*  in  Which  a  Comedy  I* 
Made  the  Feature. 

"two  feature"  program,  which  is  a  more 
sensible  combination  than  using  two 
five-part  stories. 

There  never  has  been  a  time  when 
some  of  the  two-part  comedies  would 
not  have  cleaned  up  better  than  the 
feature,  no  matter  what  the  feature 
was,  and  we  are  glad  to  see  that  at  last 
the  exhibitors  are  beginning  to  prac- 
tise what  vye  have  preached  for  so  long. 
There  never  has  been  preserved  a  more 
absurd  tradition  than  that  which  or- 
dained that  a  feature  could  not  consist 
of  less  than  five  reels.  It  is  satisfaction 
and  not  length  which  determines  merit, 
and  for  years  the  public  has  wanted 
comedy. 

—p.  T.  A.— 

Editorial  Appeal  Kept 

Farrar's  Theatre  Open 

During  the  recent  coal  shortage  Steve 
Farrar  was  threatened  with  a  shut- 
down, but  he  had  been  through  the 
same  thing  beore  and  as  soon  as  it  be- 
came evident  that  drastic  action  might 
be  taken,  he  began  to  work  the  wires. 
Almost  daily  he  persuaded  the  editor  to 
run  some  article  on  the  value  of  the 
motion  picture  in  conserving  coal,  and 
as  a  result  he  kept  open  when  towns 
all  around  him  were  shutting  down  all 
places  of  congregation.  Steve's  argu- 
ment was  very  simple.  He  merely 
pointed  out  that  when  the  family  went 
to  the  theatre,  they  banked  the  fire  and 
did  not  find  it  worth  while  to  start  it 
up  again  on  their  return  home,  and  that 
the  early  banking  on  account  of  this 
theatre  going  saved  infinitely  more  coal 
than  the  house  consumed.    The  point 


266 


THE    MOVING    PICTURE  WORLD 


January  10,  1920 


Don't  play  a  lone  hand,  sit  in  with  the  rest 


was  well  taken  and  the  houses  he  con- 
trols in  Harrisburg  and  Eldorado,  111., 
were  continued  when  others  nearby 
were  closed  up.  Make  a  note  of  the 
scheme  now  and  when  the  next  coal 
shortage  comes,  and  it  is  probable  that 
they  will  come,  be  ready  with  your 
missionary  work.  Carry  the  argument 
into  your  advertising,  and  get  the  edi- 
tor to  back  you  up. 

—1^.  7  .1.-- 

"The  World  Aflame"  Is 

Still  a  Vital  Film 

In  "The  World  Aflame"  Pathe  has  a 
picture  which  should  run  long  after  the 
usual  period,  for  it  deals  with  a  vital 
question  which  will  remain  the  most 
important  question  of  the  hour  for  some 
time  to  come.  Most  of  the  cities  have 
played  it  to  a  standstill,  but  the  smaller 
towns  are  still  using  it  and  probably  will 
continue  to  do  so  until  the  labor  ques- 
tion is  settled. 

Much  of  the  success  of  the  presen- 
tation depends  upon  its  manner  of 
handling.  The  two  spaces  shown,  which 
are  from  the  Orpheus,  Eureka,  Cali- 
fornia. Neither  quite  gets  the  right  ap- 
peal, but  the  lower  of  the  two  spaces  is 


"The  World  Aflame'' 


Orpheus  Theatre  Beg/ns  Thursday 


ORPHEI/3  1^ 


SAT  TID  STKEIT  CAU  SBAiJ.  kUn TODAT  ' 


3  Dajs-Bcginoiof  TonioiTDw-3 

FRANK  KEENAN 


'THE  WORLD  AFLAME' 


A  Four  Fours  and  a  Four  Five  and  a 
Halfs. 

better  than  above,  because  it  shows 
more  distinctly  that  it  oflfers  a  solution 
of  the  problem  instead  of  merely  ex- 
hibiting the  situation. 

We  think  that  the  line  "Indorsed  by 
all  the  Labor  Unions"  is  sufficiently 
valuable  to  be  made  an  essential  in 
every  display.  "Indorsed  by  Labor,  ap- 
proved by  intelligent  Capital"  would 
be  even  better,  for  the  essence  of  the 
appeal  is  that  this  play  offers  both  the 
viewpoint  of  the  laborer  and  of  the 
more  intelligent  among  the  employers. 
For  this  reason  the  "Solves  the  profit- 
sharing  problem"  of  this  lower  space 
is  worth  much  more  than  the  "Get  to- 
gether in  harmony  and  brotherhood"  of 
the  smaller  announcement* 
—P.  T.  A.— 

Publicity  Gave  Two-Week  Run 

Using  unusual  publicity  brought  the 
H.  C.  Moir  Amusement  Co.,  of  Chicago, 
a  fourteen-day  run  for  "Should  a  Hus- 
band Forgive."  The  company  got  the 
picture  first  run  and  ran  from  30  to  SO 


lines  in  all  of  the  Chicago  papers,  in- 
cluding some  of  the  locality  papers. 

As  a  result  the  crowded  week  at  the 
Boston  Theatre  was  followed  by  a  sec- 
ond big  week  at  the  Alcazar,  just  around 
the  corner,  and  the  second  week  was 
better  than  the  first  because  now  the 
word-of-mouth  advertising  was  supple- 
menting the  paid  displays.  With  an  at- 
traction that  will  make  good  the  long 
run  pays  best  in  the  personal  recom- 
mendation, but  there  must  be  news- 
paper work  to  back  it  up. 

~F.  T.  A.— 

Largest  Spaces  Do  Not 

Always  Mean  Best  Ads 

The  best  advertisement  does  not  al- 
ways take  the  largest  space.  Some- 
times a  full  page  display  will  be  eighty 
per  cent  waste  and  a  modest  display 
will  work  like  a  willing  horse.  Here 
is  a  three  six  and  a  halfs  from  the 
Strand,  Cincinnati  which  comes  under 
the  latter  class. 


^      And  tti?rc  llipy  tnel- itK 
_^(iiiitand  o^w  HI)  too  Uip 
'y^Aand ill?  ni4n  wtio  iwm  nrfiat 

-n  ,_^-;;^tfai  not  hw 

1  ^  optnl 

,  ^\  the  ctoted  portaU 
^    *         of  married  lift 


Strand 


A  Well  Planned  Small  Space. 

Not  much  is  said,  but  it  gets  over.  The 
line  "A  tale  that  opens  the  closed  por- 
tals of  married  life"  is  depended  upon 
to  back  up  the  attraction  of  the  cut  and 
title.  This  is  carried  out  in  the  line 
above,  "and  there  they  met,  the  hus- 
band who  saw  too  late  and  the  man 
who  won  what  was  not  his,"  and  in  the 
lower,  "Eric  Stroheim,  genius  "hi  the 
drama,  portrays  the  man  who  feasts 
upon  the  sweets  that  busy  husbands  fail 
to  appreciate.  Bring  your  husband  to 
see." 

That  last  sentence  is  good  enough  to 
get  a  display  line  to  itself,  but  other- 
wise the  advertisement  is  about  as  well 
laid  out  as  could  be  asked.  It  is  simple, 
but  it  sells,  and  that  largely  because  of 
its  simplicity.  At  that  we  think  we 
would  have  notched  the  lower  left  hand 
corner  of  the  cut  to  let  in  the  other 
features. 

—P.  T.  A.— 

How  Crandall's  Theatre 

Changed  Display  Styles 

Harry  M.  Crandall,  who  owns  eight 
theatres  in  the  national  capital,  has 
been  using  a  three  full  columns  for  the 
displays  for  his  three  leading  houses, 
arguing  that   no   make-up   man  could 


bury  a  three  fulls.  The  scheme  worked, 
but  Washington  was  one  of  the  first  to 
feel  the  white  paper  pinch  and  it  was 
hinted  that  they  had  better  plan  to  cut 
down  space  before  Congressional  ac- 
tion made  this  necessary. 

Nelson  Bell,  the  advertising  manager, 
got  busy.  He  did  not  want  the  usual 
characteristic  border  and  he  did  want 
something  to  make  a  distinctive  and 
striking  display  for  the  Metropolitan 
in  about  three  nines.  The  cut  shows 
the   first   two   displays.    That  on  the 


Two   Displays   in   Which   an   Effort  Is 
Made  to  Gain  Distinctiveness  With- 
out  the  Use  of  Border. 

right,  for  "Sealed  Hearts,"  is  the  first 
experiment,  and  the  heart  outline  was 
looked  to  to  hold  the  space  up.  Hand 
lettering  holds  down  some  of  the  eflfect, 
for  hand  lattering  is  seldom  as  effective 
as  type  worked  into  the  line  cut,  but 
the  lettering  is  plain  and  not  too  smalL 
The  second  effort  is  a  decided  improve- 
ment. 

The  landscape  forms  its  own  border 
and  the  drawn  figure  was  provided  with 
a  face  from  one  of  the  interior  _stills, 
for  none  of  the  stills  supplied  gave  the 
star  in  an  outdoor  dress.  Both  of  these 
experiments  are  good,  but  we  think  that 
a  smashing  house  signature,  plus  a  cut 
attractor  and  some  big  type  would  solve 
the  problem  even  better.  Hand  letter- 
ing is  "different,"  but  it  is  different  the 
wrong  side  of  "right."  It  is  seldom  that 
hand  lettering  will  work  as  hard  as  a 
good,  strong  type  display. 

—p.  T.A.— 

An  M-H  Press  Department 

The  Manheim-Tucker  Circuit,  of 
Cleveland,  has  established  a  press  de- 
partment under  Sidney  S.  Hass  to  han- 
dle the  general  publicity  instead  of 
leaving  this  in  the  hands  of  the  indi- 
vidual resident  managers.  This  makes 
for  effect  and  economy  alike;  prevent- 
ing duplication  of  effort  and  giving 
fuller  returns. 


Any  One  Idea  in 
Picture  Theatre  Advertising 
Will  Bring  You  Two  Dollars 

And  Two  Dollars  Is  All 

P.  T.  A. 

Costs  by  Mail,  Postpaid 


January  10,  1920  THE    MOVING    PICTURE    WORLD  267 

Proven  Profitable  Publicity  Plans. 


Bright  Lights  Used  by  Florida  Man 

Puts  Theatre  on  the  Map 

and  Brings  'Prosperity  to  District 


DOING  on  a  small  scale  what  some 
cities  have  done  for  dead  terri- 
tory gave  a  fresh  impetus  to  S. 
A.  Lynch's  Prince  Theatre,  Tampa.  Mr. 
Lynch  added  this  houst  to  his  string 
in  September,  and  J.  F.  McLaughlin 
was  installed  as  resident  manager.  In 
relating  his  experiences  in  the  Enter- 
prise Square  Dealer,  the  Lynch  house 
organ,  conducted  by  Lem  Stewart, 
formerly  publicity  manager  for  the  Tri- 
angle, Mr.  McLoughlin  tells  how  he  ran 
a  bright  lights'  campaign. 

His  first  move  to  see  what  was  wrong 
with  the  house  which  he  could  correct. 
He  found,  to  begin  with,  a  poor  loca- 
tion, between  the  Spanish  and  white 
settlements.  The  house  was  situated  at 
a  bend  in  the  street,  where  it  had  the 
advantage  of  prominence,  but  its  front 
consisted  of  the  colored  lights  which 
so  often  are  regarded  as  decorative. 
The  first  thing  Mr.  McLoughlin  did 
was  to  wash  the  color  from  the  globes. 
He  knew  that  white  light,  and  plenty 
of  it,  was  the  best  possible  adveritse- 
ment.  Colored  lights  might  be  pretty, 
but  they  were  not  assertive.  He  got  all 
the  color  ofif  the  globes  and  then  pro- 
•ceeded  to  install  more  lights. 

Call  on  the  Stores  to  Help. 
That  was  good  for  a  starter,  but  the 
•district  itself  was  dark.  It  looked  dead 
and  deserted.  When  the  neighborhood 
storekeepers  went  home  they  turned 
ofT  the  lights  in  their  shops.  They 
argued  that  there  was  no  use  in  wast- 
ing current  when  the  store  was  not 
open.  The  theatre  now  stood  out  well, 
but  it  looked  like  a  lighthouse  in  a  de- 
serted wholesale  district. 

Probably  Mr.  McLoughlin  never  heard 
of  the  campaign  in  Newark  to  get  the 
people  across  Market  street,  but  he  had 
the  same  idea.  He  got  after  the  trades- 
men and  pointed  out  that  they  were  not 
getting  the  advertising  they  could  ob- 
tain from  the  crowds.  He  urged  them 
to  clean  their  windows,  dress  them  at- 
tractively and  then  leave  the  lights  on 
until  ten  o'clock.  He  was  bringing  peo- 
ple down  to  where  they  could  see  the 
display  windows.  All  the  stores  had  to 
do  was  to  supply  the  lights. 

It  was  simple  logic  and  all  but  two 
of  the  twenty  concerns  saw  the  point. 
They  noticed  that  the  street  was  more 
crowded.  They  noticed  that  after  the 
first  house  was  in  many  persons  stood 
around  waiting  for  the  second  show. 
They  had  to  do  something— so  they 
looked  into  the  store  windows. 

Brought  the  Crowds. 
The  street  lost  its  dead  appearance, 
and  the  lights  brought  more  patrons. 
The  crowds  grew  as  the  lights  went  on. 
A  lighted  section  will  draw  people  after 
dark  as  surely  as  will  a  candle  attract 
moths.  It  looked  lively  down  at  that 
hitherto  dead  end  of  the  street,  so  peo- 
ple went  down  to  see  and  made  it  lively. 

But  that  was  not  enough.  Mr.  Mc- 
Loughlin circulated  a  petition  asking 
that   all   parades   be   routed   past  the 


block.  Previously  the  parades  were 
turned  two  blocks  the  wrong  side  of  the 
theatre.  Now  they  come  past  the  house, 
and  the  results  show,  not  alone  in  busi- 
ness for  the  theatre,  but  for  the  mer- 
chants, and  the  merchants,  realizing 
this,  are,  every  one  of  them,  staunch 
press  agents  for  the  house. 

Started  a  Soft  Stuff  Bar. 

Then  Mr.  McLoughlin  found  that  there 
was  no  place  where  waiting  patrons 
could  get  a  soda.  The  druggist  next 
door  was  not  interested  and  could  not 
be  interested.  Two  doors  away  there 
was  another  man  in  a  more  receptive 
frame  of  mind.  Now  this  other  man 
draws  down  a  tidy  profit  from  the  sale 
of  soft  stuff,  and  the  theatre  profits  in 
that  the  women  patrons  have  a  place 
where  they  can  sit  and  wait. 

Mr.  McLoughlin  was  merely  working 
to  build  business  for  the  house.  If  he 
had  to  reconstruct  the  entire  neighbor- 
hood to  make  that  business  better,  he 
was  willing  to  do  so.  He  found  it 
necessary,  and  so  he  sailed  in.  Every- 
one on  his  block  was  profited,  but  the 
theatre  has  gained  the  most.  Now  it 
is  in  the  centre  of  a  live  section  and  not 
in  a  dead  end.  It  draws  the  town  to 
his  end  of  the  street,  and  the  merchants 
all  swear  by  the  house. 

There  are  hundreds  of  other  houses 
similarly  located.  If  yours  is  one  of 
these,  get  busy.  Be  a  one-man  business 
association  and  jazz  things  up. 


No  lost  copies,  no  delay,  if  you  send  $3 
for  an  annual  subscription  to  Moving  Pic- 
ture World.    And  you  save  $4.80. 


Black  Cats  Bring  Fortune 
to  Those  Who  Play  "Jinx" 

BLACK  cats  are  supposed  to  typify 
good  fortune  and  they  certainly 
brought  luck  to  those  who  used 
them  to  advertise  Mabel  Normand  in 
"Jinx."  The  stunt  started  in  Omaha, 
where  the  Moon  Theatre  got  the  News 
to  offer  a  free  ticket  to  every  youngster 
who  brought  a  black  cat  to  the  news- 
paper office.  It  was  no  time  at  all  before 
the  entire  town — and  especially  the 
owners  of  black  cats — knew  that  "Jinx" 
was  coming. 

W.  B.  Taylor,  of  the  Princess,  Hop- 
kinsville,  Ky.,  gave  the  stunt  an  extra 
twist.  There  the  cats  were  brought 
direct  to  the  theatre  and  the  offer  was 
limited  to  the  first  hundred  cats,  and 
each  cat  was  tagged  with  the  name  of 
the  entrant.  They  were  then  caged  and 
exhibited  in  the  lobby  where  votes  were 
given  the  tabbies  and  a  prize  awarded 
the  owner  of  the  best  behaved  feline, 
the  cat  itself  getting  the  blue  ribbon. 


Here's  a  Chance  to  Book 

Parody  on  "Lombardi" 

MACK  SENNETT'S  "A  Lady's  Tai- 
lor" is  a  parody  on  "Lombardi, 
Ltd."  and  where  "it  is  possible  to 
book  these  together  they  will  work  bet- 
ter than  any  other  combination.  Where 
they  cannot  be  booked  in  together  the 
comedy  should  follow  rather  than  pre- 
cede the  drama,  but  with  the  two 
booked  up  it  would  be  difficult  to  beat 
the  combination. 

The  comedy  includes  a  fashion  show 
with  the  Bathing  Beauties  in  dresses, 
for  once,  and  by  advertising  a  "double 
fashion  show,"  you  can  get  more  than 
twice  the  effect  that  you  could  from 
either  one.  Try  and  make  your  book- 
ings correspond. 


How'd  You  Like  to  Be  "A  Lady's  Tailor"? 

He  doesn't  specialize  in  bathing  suits;  tliere's  a  stunning  fashion  show,  too. 


268  THE    MOVING    PICTURE    WORLD  January  10,  1920 

Tested  Stunts  From  All  Over  the  Country. 

Try  Them. 


Here's  a  Real  Campaign  to  Get  Over 

''The  Birth  of  a  Race''  in  St.  Louis 


LOUIS  K.  SIDNEY,  who  manages  the 
Pershing  and  Kings  theatres,  St. 
Louis,  as  well  as  handling  the  ad- 
vertising for  the  six  other  theatres  of 
the  Koplar  Circuit  in  the  same  town, 
does  not  believe  in  taking  the  opinion 
of  others.  "Everyone"  said  that  it  would 
not  be  possible  to  make  a  clean-up  with 
"The  Birth  of  a  Race."  Mr.  Sidney 
figured  that  it  was  a  big  production  and, 
handled  in  a  big  way,  should  get  over. 
Right  then  and  there  he  started  in  to 
show  "Everybody"  that  he  (or  they), 
did  not  know. 

He  mapped  out  his  entire  plan  of 
campaign  well  in  advance.  He  did  not 
wait  until  the  film  came  to  get  inspira- 
tion. He  schemed  his  entire  fight  well 
in  advance  of  the  first  advertising  move, 
and  before  he  did  a  single  thing  to  at- 
tract attention,  he  had  every  detail 
clearly  laid  out. 

Plugged  for  Three  Weeks. 

He  knew  that  he  would  have  to  start 
well  in  advance.  'He  had  the  picture  for 
four  days  at  two  houses  with  simulta- 
neous runs,  so  he  could  split  the  cost 
of  advertising.  Three  full  weeks  before 
the  first  title  came  down  through  the 
machine,  he  started  to  get  them  talking. 
So  well  did  he  succeed  that  he  cleaned 
up  with  a  picture  other  exhibitors  were 
afraid  to  tackle.  He  did  not  go  in  for 
large  newspaper  spaces.    Space  cost  too 


HUMDMDI  of  p.o^r-|l  J  I 


i>w&y 

THOUSANDS 

Kave 

froctaimed 
his— ihe 
MKMIIEST 
most  MAUVE 
•ndSTUPEMI 
of  nil  Motion 


^— MOW  SHOWING  — ^ 


NO  ADVANCE  IN  PaiCES 


Two    75-Line,   Double-Column  Display* 
for  the  Daily  Showing. 

much  in  the  St.  Louis  papers.  His  Sun- 
day space  was  only  a  hundred  lines 
doubled.  The  daily  spaces  were  seventy 
fives,  with  a  daily  change  of  copy.  Two 
of  these  are  shown. 

35,000  heralds  of  six  diflferent  styles 
were  used  for  distribution.  The  open- 
ing campaign  was  started  when  these 
heralds  were  placed  in  every  automobile 
in  the  central  and  downtown  sections 
of  the  town.  The  heralds  were  different 
every  day.    Not  a  car  was  overlooked. 

A  card  was  attached  to  the  steering 
wheel  of  every  automobile  on  the 
streets;  a  descriptive  herald  with  many 
scenes  of  the  production  was  distributed 
from  house  to  house;  a  special  herald 
for  the  school  children,  calling  their 
attention  to  the  historic  value  of  the 
picture,  was  handed  out  at  every  school 
in  town. 


Every  minister  and  rabbi  received  a 
personal  invitation  to  attend  the  open- 
ing performance.  City  officials  were  i 
vited;  school  teachers  and  principals 
were  also  included,  with  the  result  that 
the  co-operation  of  these  prominent 
men  and  women  was  used  to  excellent 
advantage. 

Used  Special  Trsuler. 

He  arranged  one  of  the  finest  trailers 
he  ever  used.  Taking  the  entire  matter 
from  the  production  itself,  depicting  a 
short  glimpse  from  the  Adam  and  Eve 
period  throughout  the  ages  up  to  the 
present  day,  the  trailer  aroused  intense 
interest  and  proved  to  be  one  of  the 
greatest  assets  of  the  campaign.  The 
trailer  was  changed  from  time  to  time. 

Two  billposters  were  then  ordered  to 
cover  every  board  in  town  announcing 
"The  Birth  of  a  Race"  and  where  it 
was  playing.  Every  window  possible  to 
secure  was  conspicuously  decorated 
with  a  half  sheet,  one  sheet  or  window 
card.  Twenty-four  sheets  were  used 
extensively. 

Specied  Wrapping  Paper  Supplied. 

A  splendid  array  of  frames  was  dis- 
played at  the  5  &  10  cent  stores  two 
weeks  ahead.  These  stores  were  sup- 
plied with  wrapping  paper  which  car- 
ried an  announcement  of  "The  Birth 
a  Race."  This  paper  was  used  for  each 
article  purchased. 

Clever  cut-outs  were  used  liberally 
around  the  theatre,  and  a  great  big 
hand-lettered  canvass  sign  was  stretched 
from  one  end  of  the  theatre  to  the  other. 

A  teaser  ad,  which  was  a  reverse 
circle  of  fifteen  (15)  lines  with  just  the 
name  "The  Birth  of  a  Race,"  was  used 
in  all  the  papers  a  week  in  advance. 

Every  newspaper  in  town  gave  the 
production  the  lead  in  their  news'  col- 
umns. A  splendid  ad  was  drawn  for 
the  picture  by  Mr.  Sidney,  which,  tied 
up  with  advertising  campaign  carried, 
was  used  on  Saturday  and  Sunday.  The 
efTectiveness  of  the  ad  stood  out  in  con- 
trast with  the  white  space  used. 

A  Daily  Change  of  Copy. 

On  Monday,  Tuesday,  and  every  day 
of  the  engagement  of  the  picture,  the 
adds  were  changed,  thereby  command- 
ing the  interest  and  attention  of  the 
people.  The  picture  opened  on  Sunday 
and  broke  all  records  of  the  Kings  and 
Royal  Theatres.  The  record-breaking 
business  continued  throughout  the  en- 
gagement. 

Mr.  Sidney  edited  the  picture  himse"' 
eliminating  much  of  the  war  episode, 
thereby  supplying  the  picture  with 
plenty  of  speed  and  action,  and  improv- 
ing the  continuity  of  the  play.  The 
musical  effects  were  especially  arrangefl 
by  Sidney  and  scored  one  of  the  biggest 
hits  of  the  season  for  his  symphony 
orchestra. 

And  he  did  all  this  the  four  days 
before  Christmas  when  no  one  expects 
a  theatre  to  make  money. 


Has  Origrinal  Negro  Band 
for  "Old  Kentucky"  Stunt 

EVERYONE  who  dates  back  twenty 
years  remembers  the  Whandgoodle 
Band  of  small  darkies  who  enliv- 
ened the  tour  of  "In  Old  Kentucky"  in 
stage  form.  The  band  was  a  fine  street 
feature  and  also  took  part  in  the  per- 
formance. 

The  press  book  for  the  film  prodtic- 
tion  issued  by  the  First  National  sug- 
gests a  brass  band  for  the  same  purpose, 
and  Floyd  Brown,  manager  of  the  film 
division  of  the  H.  Liebler  Co.,  which 
holds  the  franchise  for  the  Indiana  ter- 
ritory, recalled  that  the  original  band 
was  recruited  in  Indianapolis.  He 
thought  it  would  be  a  good  stunt  to 
try  and  dig  up  the  original  band. 

Enter  "Detective"  Jacob*. 

One  of  his  film  salesmen,  J.  M.  Jacobs, 
is  something  of  a  detective,  and  he  was 
called  in  off  the  road  and  told  to  go  get 
them.  For  several  days  Jacobs  scoured 
the  negro  districts  of  the  city,  making 
a  complete  census  of  the  wood  alcohol 
dumps  and  the  crap  games,  but  in  the 
end  he  reported  to  his  chief  that  he  had 
located  the  old  leader,  who  felt  certain 
that  he  could  round  up  a  majority  of 
his  players.  They  were  picanninnies  no 
longer,  but  they  were  the  originals. 

Ha*  the  Old  Instruments. 

He  even  had  many  of  the  old  instru- 
ments used  by  the  band  on  tour,  and  he 
lost  no  time  in  forming  up  his  band, 
which  played  its  first  date  at  Muncie, 
Ind.,  January  4.  They  will  be  booked 
with  the  film  wherever  wanted,  and 
should  prove  a  powerful  advertising  add. 

They  were  recruited  too  late  for  the 
first  run  in  Indianapolis,  where  S.  Bar- 
rett McCormick  tried  no  especial  stunt 
outside  of  his  newspaper  work  and  yet 
cleaned  up  with  the  attraction. 

He  opened  his  run  December  7,  just 
about  the  time  the  early  Christmas 
shoppers  began  to  get  busy  in  real 
earnest,  yet  he  reports  that  he  played 
to  crowded  houses  throughout  the  week, 
drawing  the  best  business  recorded  in 
the  past  six  months. 

In  the  smaller  towns,  however,  the 
band  should  be  a  powerful  attractor, 
for  they  are  known  all  over  the  country, 
and  the  label  of  "the  original"  will  help 
materially,  though  any  band,  particu- 
larly a  negro  band,  can  be  used  to  ad- 
vantage in  getting  over  this  pitcure. 
It  helps  to  connect  the  film  with  the 
memory  of  the  stage  success  of  this  big 
money  maker. 


Three  Charlies  in  One  Ad. 

Charles  C.  Perry,  of  the  Strand,  Min- 
neapolis, sends  in  an  odd  display  for 
Ray  in  "Crooked  Straight"  and  Chaplin 
in  "A  Day's  Pleasure."  Taking  advan- 
tage of  the  fact  that  both  stars  have 
the  same  first  name  as  himself,  he  offers 
the  endorsement  of  the  "Three  Charlies" 
Ray,  Chaplin  and  himself,  each  in  a 
signed  statement.  The  idea  is  a  novel 
utilization  of  a  coincidence,  and  drew 
better  than  would  a  straight  "double 
feature"  plea. 


January  10,  1920  THE    MOVING    PICTURE    WORLD  W) 

Sauce  for  the  Goose  Is  Sauce  for  the  Gander. 

Try  These. 


Intensive  Exploitation  in  Buffalo 

Gives  Three  W\  ^'s'  Run  to  Features 


INTENSIVE  exploitation,  like  inten- 
sive farming,  makes  three  blades  of 
grass  grow  where  but  one  grew  be- 
fore. Also  it  upsets  all  the  moss-draped 
traditions  of  the  exhibition  business  and 
broadens  the  scope  of  the  really  good 
films. 

Ever  since  the  business  outgrew  the 
swaddling  clothes  of  the  one-reel,  daily- 
change  schedule  on  which  the  first  suc- 
cess was  built,  the  effort  of  the  distrib- 
utors has  been  directed  toward  longer 
runs  and  a  more  thorough  distribution. 
They  realized  that  a  good  picture  was 
worth  a  longer  run  than  a  week  in  a 
big  town.  They  knew  that  not  all  the 
picture-loving  inhabitants  of  a  city 
could  see  the  picture  during  a  six  or 
seven  day  run,  no  matter  how  large 
the  house  might  be.  They  knew,  but 
always  they  ran  up  against  the  stone 
wall  of  the  "first-run"  tradition,  and 
most  always  the  tradition  won. 

Here  and  there  were  found  managers 
who  were  really  showmen;  who  did  not 
care  how  much  the  other  fellow  made 
from  a  picture  so  that  they  got  their 
own  profit.  Only  lately  these  columns 
have  told  how  one  middle  west  ex- 
hibitor deliberately  rode  upon  the  suc- 
cess of  the  "downtown"  house  and  ac- 
tually drew  business  from  the  centre 
to  his  neighborhood  theatre.  There  are 
such  showmen,  but  they  are  few  and 
far  apart. 

Buffalo  Was  Stubborn. 

Buffalo  has  been  one  of  the  strong- 
holds of  the  week  limit.  Now  and  then 
one  of  the  larger  houses  might  bring 
back  a  particularly  strong  film  for  a 
couple  of  days,  following  a  week's  run 
at  another  house,  but  after  that  one 
day  to  a  house  was  considered  to  be  the 
limit  of  booking. 

Among  the  most  persistent  opponents 
of  this  theory  has  been  the  First  Na- 
tional. Presenting  only  the  largest  at- 
tractions, and  seeking  the  fullest  de- 
velopment of  the  booking  possibilities, 
they  realized  that  much  additional  profit 
was  lost  through  the  inability  to  keep 
a  picture  in  town  until  its  drawing  pow- 
ers had  been  exhausted. 

When  "Daddy  Long  Legs"  was  put  out 
they  decided  to  see  what  could  be  done. 
It  was  absurd  to  argue  that  a  Mary 
Pickford  story  was  good  only  for  one 
week  in  a  city  the  size  of  Buflfalo,  yet 
a  week  seemed  to  be  the  limit,  with  later 
bookings  of  a  day  or  two  at  the  other 
houses. 

Wanted  to  Try  It  Out. 

It  was  booked  in  first  at  the  Hippo- 
drome. Here  Harold  Franklin  played 
up  the  element '  of  novelty.  He  was 
showing  it  first  run.  It  was  the  very 
first  picture  from  Miss  Pickford's  own 
studio.  It  was  the  first  of  the  produc- 
tions made  by  the  star  without  the 
hampering  restrictions  of  a  production 


.npany.   The  public  was  interested  in 

:  star.  They  wanted  to  see  what  she 
■  luld  be  able  to  do  "on  her  own."  They 
c;  )wded  the  house  for  a  week. 

The  Hippodrome  has  a  thirty-day 
clause  in  all  its  bookings.  No  picture 
can  be  shown  in  town  within  a  four 
week  period  from  its  showing  at  the 
Shea  house.  But  there  was  no  reason 
why  people  should  not  still  desire  to 
see  the  production  at  the  end  of  thirty 
days.  To  those  who  had  never  seen  it 
the  picture  was  still  a  novelty.  Many  of 
those  who  had  seen  it  might  desire  to 
see  it  again.  It  was  brought  back  to 
the  Strand. 

E.  O.  Weinberg  took  a  new  angle  for 
his  advertising.  It  was  no  longer  a 
novelty.  It  had  been  shown  before.  He 
could  not  sell  novelty.  He  felt  that  he 
could  sell  the  picture,  and  he  started  in 
to  do  so. 

Worked  a  New  AngI*. 

He  picked  up  a  new  approach.  He 
used  incidents  from  the  play  with  which 
to  appeal.  There  was  the  great  prune 
strike.  That  was  worth  something.  The 
cider  jag  sold  many  tickets.  The  waif 
of  the  ash  can  was  a  strong  appeal.  He 
sold  Miss  Pickford  plus  the  story,  and 
he  made  his  clean  up.  He  made  just  as 
much  money  as  he  would  have  done  had 
he  ran  it  pre-release,  for  there  are  cer- 
tain limits  to  brick  and  mortar  and  a 
theatre  will  contain  only  so  many  peo- 
ple. 

Then  came  the  Starr.  Two  other 
houses  had  had  big  weeks  with  the  same 
feature.  Old  Man  Tradition  had  been 
kicked  squarely  in  the  face  and  they 
were  willing  to  take  another  fling  at 
him.  They  booked  it  in  for  a  week,  and 
*hey  advertised  it  just  as  hard  as  though 
no  one  had  ever  heard  of  "Daddy  Long 
Legs"  before.  They  were  out  to  get 
the  money,  too.  And  they  got  it.  They 
did  not  advertise  it  "direct  from  the 
-Strand."  They  advertised  the  star  and 
the  play.  They  made  people  want  to  see 
it.  They  made  enough  people  want  to 
see  it  to  fracture  their  box  office  rec- 
ords. 

That's  the  Answer. 

Then  Buffalo  sat  up  and  took  notice. 
Here  was  the  same  picture  cleaning  up 
for  three  big  houses — and  still  good  for 
the  one  and  two  and  even  three  day 
runs.  An  infuriated  public  had  not 
risen  up  to  wreck  the  Strand  for  daring 
to  present  a  picture  already  shown.  No 
one  smashed  the  windows  of  the  Starr 
for  offering  second-hand  junk.  The  only 
mobs  in  sight  were  headed  for  the  box 
office  and  they  had  money  in  their 
hands. 

It  seemed  too  good  to  be  true,  but 
it  was  true,  none  the  less,  and  three 
bank  accounts  profited  instead  of  one. 

Some  day  the  lesson  will  sink  in. 
Managers  will  come  to  realize  that  a 


picture  that  is  good  at  one  house  will 
still  be  good  at  another. 

Buffalo  has  something  more  than  half 
a  milion  population.  Granting  that  only 
one  person  in  five  is  interested  in  pic- 
tures, it  still  gives  a  hundred  thousand 
persons  who  might  be  coaxed  to  go  and 
see  one  of  the  favorite  stars.  Granting 
that  each  house  played  to  25,000  persons 
on  its  week,  there  still  remain  another 
25,000  possible  patrons  for  this  picture 
in  the  neighborhood  houses,  not  count- 
ing those  who  wish  to  see  the  picture 
a  second  time. 

They  Do  Come  Back. 

Here  is  an  agle  that  few  consider. 
Many  persons  go  a  second  time.  If 
Bill  Smith  happens  to  drop  in  and  see 
the  show,  perhaps  when  it  comes  back 
he  tells  Mary  Jones  what  a  fine  per- 
formance it  was.  Mary  wants  to  see, 
too.  Bill  takes  her.  Perhaps  that 
possible  100,000  is  boosted  another  two 
or  three  thousand  by  the  returns.  It 
is  all  good  money  for  the  box  office. 

It  is  not  a  very  far  cry  back  to  the 
days  when  profits  were  determined  by 
the  number  of  copies  sold.  If  a  producer 
could  sell  twenty  or  twenty-two  prints 
he  was  ahead  of  the  game.  If  he  sold 
thirty  he  was  making  money,  and  he 
had  the  foreign  rights  for  "velvet."  To- 
day it  is  bookings  and  not  prints  which 
count.  The  better  the  picture  the  bet- 
ter the  bookings  and  the  better  the  busi- 
ness for  the  exhibition  houses.  All  profit 
by  longer  runs,  for  these  make  possible 
more  sumptuous  productions. 

Buffalo,  at  least,  now  knows  that  a 
good  picture  is  not  merely  a  matter  of 
one  week  for  a  run.  When  the  whole 
country  becomes  educated  we  shall 
really  have  fewer  and  better  pictures. 
And  the  last  house  gets  the  best  ot  it 
in  that  it  has  all  the  advantage  of  the 
free  but  valuable  word  of  mouth  ad- 
vertising. 


Chicago  Theatre  Issues 

Huge  Christmas  Program 

THE  Woodlawn  Theatre,  Chicago, 
marked  the  season  by  issuing  a 
Christmas  program  of  64  pages  and 
colored  cover,  distributing  5,000  of  these 
Saturday  and  Sunday  before  Christmas. 
It  carried  51  pages  of  outside  adver- 
tising, mostly  locality  stores,  which  in 
the  ordinary  course  of  events  could  have 
done  no  special  advertising  except 
through  circular.  The  program  space 
probably  cost  less  than  the  printing  and 
niailing  of  as  many  circulars  ensured 
distribution  and  made  it  reasonably  cer- 
tain that  the  message  would  rea^n  those 
who  were  able  to  buy,  for  they  were 
all  put  into  the  hands  of  patrons  and  the 
programs  carried  sufficient  cut  matter  to 
make  the  preservation  of  a  majority  of 
tlicm  reasonably  certain.  This  is  a  good 
stunt  to  work  at  a  time  when  all  lines 
of  trade  are  appealing  for  holiday  pa- 
tronage and  would  be  a  good  idea  to 
(lie  away  to  try  for  yourself  next  Christ- 
mas. 


270 


THE    MOVING   PICTURE  WORLD 


January  10,  1920 


To  Make  Money,  Advertise.   To  Make  More, 

Advertise  More 


Got  Record  Business  With  Locally 

Produced  Picture  in  New  Orleans 


TWENTY-THREE  years  ago  the 
Lumiere  machines  were  thrown 
out  of  American  theatres  because 
they  could  supply  only  a  limited  num- 
ber of  local  subjects  while  the  Edison 
and  Biograph  companies  offered  nothing 
else.  At  no  time  in  the  interval  has 
the  charm  of  seeing  your  own  neigh- 
borhood failed  to  draw,  and  the  local 
angle  is  still  the  most  powerful  selling 
stunt.  Because  of  the  centralization  of 
production  not  many  cities  can  use  the 
locally  produced  picture,  but  such  an 
opportunity  came  to  the  Saenger  Amuse- 
ment Company,  of  New  Orleans,  which 
played  William  S.  Hart  in  "John  Petti- 
coats" at  the  Trianon  Theatre,  one  of 
the  four  Saenger  houses  in  the  Crescent 
City.  This  Paramount-Artcraft  picture, 
it  will  be  recalled,  was  filmed  largely 
in  New  Orleans,  where  was  located  the 
modiste  shop  to  which  the  lumberjack- 
hero  had  fallen  heir  and  which  he 
essayed  to  manage. 

Used  the  House  Organ. 

Here,  indeed,  was  an  opportunity  to 
play  to  the  Trianon's  capacity  for  the 
four  days  of  the  engagement  which 
started  December  13,  and  this  is  the 
way  the  Saenger  people  went  about  it. 
The  Saenger  house  organ,  "The  Saen- 
gerette,"  for  the  week  of  December  6 
was  embellished  with  a  unique  cover 
design.  On  a  map  of  the  city  as  a  back- 
ground was  superimposed  a  picture  of 
Hart  in  the  character  of  John  Petticoats. 
The  five  local  locations  used  in  the  pic- 
ture  were   conspicuously   indicated  by 


circles  on  the  map,  these  along  with  the 
announcement  of  the  production  being 
printed  in  red  ink. 

On  an  inside  page  of  "The  Saenger- 
ette,"  which  was  distributed  in  all  the 
four  houses  throughout  the  week  pre- 
ceding the  engagement,  was  the  follow- 
ing announcement:  "The  cover  this 
week  shows  'Bill'  in  New  Orleans.  The 
circles  show  where  the  big  scenes  in 
'John  Petticoats'  are  laid.  They  are: 
The  Modiste  Shop — Sschiro's  shoe  store. 
Canal  and  Rampart,  used  for  the  pur- 
pose. Window  trims  and  garments  by 
D.  H.  Holmes  Co.  Home  of  Judge  Mere- 
dith— Residence  of  Aristide  Hopkins,  730 
Esplanade  Ave.  Attempted  Suicide — 
Mississippi  River  at  foot  of  Toulouse. 
Canal  Street — Maison  Blanche  corner 
and  other  intersections.  The  French 
Quarter — Various  shots  but  no  major 
scenes." 

Contact  at  Thin  Points. 

On  another  page,  under  the  general 
heading,  "Events  of  Next  •  Week  at 
Saenger  Theatres,"  the  section  devoted 
to  the  Trianon  told  how  "Big  Bill"  blew 
into  town  one  morning  last  June  and 
set  about  making  a  picture. 

These  announcements  were  supple- 
mented by  liberal  newspaper  space, 
posters  and  window  cards,  the  entire 
appeal  of  the  advertising  being  local. 
In  short,  the  Saenger  people  recognized 
a  good  thing  and  played  it  to  the  limit. 

The  result  was  that  "John  Petticoats" 
did  the  biggest  business  ever  recorded 
by  a  Hart  picture  in  New  Orleans 


'^=SaEI<,'CEr(f.'  rs-  


THE  COVER  THIS  WEEK 

Shows  "Bill"  Hart  in  New  Orleans.  The  circles 
show  where  the  big  scenes  in  "JOHN  PETTI- 
COATS" are  laid. 


Hausmann 


,  ■  ^ViiV.rV:t.*-Tr;'-iALisTs  in  Remounting 


Cleaned  Up  on  Special 

New  Year's  Eve  Offering 

REALIZING  that  with  prohibition 
checking  the  gayety  of  the  res- 
taurant celebrations,  and  with  the 
high  prices  making  the  reservation  of 
a  table  a  luxury  for  the  rich  the  average 
man  would  have  to  look  elsewhere  for 
his  entertainment,  Charles  H.  Ryan,  of 
the  Garfield,  Chicago,  gave  a  party. 

There  were  no  reserved  seats,  but  the 
sale  was  limited  to  the  seat  capacity  of 
the  house  and  admission  was  held  at  75 
cents,  including  the  war  tax.  As  the 
Garfield  is  a  ten  and  fifteen  cent  house, 
this  was  a  decided  jump,  but  Mr.  Ryan, 
booked  in  a  vaudeville  show  of  seven 
standard  acts,  starting  the  performance 
after  the  regular  entertainment.  Tickets 
were  good  after  half  past  ten,  the  vaude- 
ville starting  an  hour  later. 

Many  houses  offered  a  special  per- 
formance of  the  regular  show,  and  some 
raised  their  prices,  but  Mr.  Ryan  offers 
a  new  twist  in  the  addition  of  vaude- 
ville of  the  better  sort. 

Real  vaudeville  can  be  had  only  in  the 
larger  towns,  but  any  house  can  hold 
a  "sing"  and  with  a  good  song  leader  we 
think  that  more  can  be  made  from  this 
than  with  a  vaudeville  show.  Ralph 
Ruffner  used  the  midnight  matinee  years 
ago  and  we  believe  that  the  first  mid- 
night shows  were  given  in  Washington 
at  Harrison's  inauguration  to  take  care 
of  the  crowds  who  might  otherwise  have 
to  wal'<  the  streets,  but  the  midnight 
show  has  never  lost  its  charm  and  is 
always  capable  of  making  money  for 
those  who  handle  it  right.  New  Year's 
eve  is  particularly  appropriate,  but  it 
will  work  now  and  then  at  almost  any 
season. 


The  Program  Front  Page  and  the  Inside  Material  from  the  Saenger  House  Organ. 


Used  Below-Zero  Weather 
to  Clinch  His  Attraction 

JUST  because  a  cold  snap  came  along 
when  he  was  going  to  play  "Back 
to  God's  Country,"  W.  C.  Clavier, 
of  the  Liberty,  Fargo,  N.  D.,  did  not 
argue  that  he  could  not  get  the  people 
to  come.  He  looked  at  the  thermome- 
ter then  he  hustled  for  the  newspaper 
offices  and  he  advertised: 

If  you  think  you  are  cold 
Go  to  the  Liberty 
and  See 
Nell  Shipman 
Bathing  in  the  Open  Air  at 
40  degrees  below  Zero. 

Misery  loves  company,  and  they  bun- 
dled up  and  went  over  to  the  Liberty 
to  see  Miss  Shipman  as  December  Morn. 
Then  Mr.  Clavier  wrote  the  First  Na- 
tional: "'Auction  of  Souls'  established 
a  record  which  was  not  broken  until  we 
played  'A  Virtuous  Vamp.'  Now  'Back 
to  God's  Country'  has  made  a  new  record 
with  the  weather  getting  as  hot  as  16 
below  one  sunny  day." 

It  was  just  a  case  of  suiting  the  appeal 
to  the  season  and  getting  them  to  come 
out. 


9 

Tkfvf  /^ciurefUc. 

^  /1-nnou-n.cef 


Ij/^qfe  iniima4cJcnowI(2d^^o//iciarefis'a  CuaranfeetoExhilntorf 
CONTKOLLEPBr^^^___^     F/LM  CO. 

^^UnNS  PICTURES 


0^ 

Jf.. 


rYe  ^i/^// /ud^e dyj//dUe/or //^e 
Exhibit orf  0/ the  wortd/Six  Super- 
features'  wttk  OLlYE  TELL .  £a.ch  <ind 

ever/one  of  ihe  moiton  pictures'  we  pledge 
"toTKaJce  will  he  <2  aredii  io  ihe  moiton  picture 
induriry.  7hi9  i^ <i pledge  which  T a,7t 
experienced  exchange  man  gii/e  my  wordio 
c^T^/oai  o^ndasriHe /irsi  s'fep  iowa.nl^ fu^t- 
/illtn^  if  announce  io  ihed'ire  oi^nersr  the 
s'iQning  0/  OL/ VJZ^  TELL  -noy^r  f  furring  in  iheliQ 
Sro^awa./  Success  "Crvii^fAN  Clothes wifh^ 
AA./iOLff      Pirecior,  a  man  who  is* conceded 
iohe  one  0/ ihe  mosi  capable  producers'  in- 
fhe  ifusineff,^\^  ^re ^pv>ina  expeH aiteniion 
ix)  the  relechon  o/siortes,  liuer  will  heo/a. 
decided  hox  office  y^Iilq  in  ^yery  ca-pe. 

^^^^We  promise  thai  ikese  six  super- features  yyill 
he farremo\fed from  the  heafen path,  asvurin^ 
£xhihiiors  of  a  guality  product  thai  will pleaSe 
iheir  patrons,Jtll  thetr  theatres  and  Tnafce  tnousani. 
ofnewfrie?ias'  for  them.  (^\^at  we  are  offering 
vt/illpro\^e  a.  hoon  io  the  Independent  ExcnaTtges 


proyperous^ 


exchange  men  and  know  their  need^ 


throuchout  the  world  who  are  fore  s'ighied  enough 
for  our  product.  ^  ^ 


to  contrict 


January  10,  1920  THE    MOVING    PICTURE    WORLD  271 


More  Ideas  for  Showmen  Who  Plan  Their 

Advertising 


Space  Stealing  Stunt  Has  Advantage 
of  Not  Involving  Large  Expenditure 


"Would  you  sleep  all  night  alone  in 
a  graveyard?" 

"Do  you  believe  in  ghosts?" 

PROMPTING  these  two  interroga- 
tions is  an  exhibitor  exploitation 
plan  for  the  small  city  or  town  with 
particularly  novel  and  inexpensive  fea- 
tures, and  with  which  it  is  proposed  to 
m?'<e  the  simplest  of  psychic  tests  with 
colored  men,  colored  women,  white  men 
or  white  women,  as  pre-showing  public- 
uy  for  D.  W.  Griffith's  personally  di- 
rected production  of  "The  Greatest 
Question"  for  First  National,  to  deter- 
mine whether  or  not  there  are  such 
things  as  ghosts. 

In  his  story  Mr.  Griffith  has  touched 
on  spiritism,  which  is  now  sweeping  the 
world  with  a  wave  of  curisity-invoking 
interest.  And  it  is  to  capitalize  the 
latent  superstitions  in  the  average  per- 
son, that  C.  L.  Yeardsley,  director  of 
publicity  and  advertising  for  the  Cir- 
cuit, has  planned  the  exploitation  idea 
which  is  offered  to  exhibitors,  in  com- 
plete detail,  in  a  special  two-page  sec- 
tion of  the  press  sheet. 

Tried  As  a  Teaser. 

The  stunt  was  first  announced  in  a 
trade  journal  teaser  ad  two  weeks  ago. 
That  it  is  to  be  a  remarkably  popular 
form  of  mystery  advertising  is  shown 
in  the  results  from  the  announcement, 
which  made  no  mention  of  "The  Great- 
est Question."  Scores  of  inquiries  have 
been  received,  and  from  many  unex- 
pected sources.  While  exhibitors  have 
asked  for  further  information,  a  great 
number  of  theatre  employees  and  girls 
and  men  who  hold  positions  with  other 
film  concerns  have  written,  telephoned 
or  called  to  apply  for  the  opportunity 
to  sleep  all  night  alone  in  a  graveyard, 
for  a  cash  consideration,  to  prove,  or  to 
disprove,  that  ghosts  exist. 

Here's  the  idea. 

As  the  exploitation  is  set  forth  in  the 
special  edition  of  the  press  sheet  for 
"The  Greatest  Question,"  it  will  be  an 
unusually  inexpensive  form  of  advertis- 
ing for  any  exhibitor.  It  requires  a  first 
announcement  ad  in  one  or  more  local 
newspapers  in  any  town,  wherein  the 
exhibitor  ofiFers  a  series  of  cash  awards 
— which  in  amount  are  left  to  the  de- 
cision of  the  theatre  owner — to  any  col- 
ored woman,  any  colored  man,  any 
white  girl  or  woman,  or  any  white  man, 
who  will  sleep  all  night  alone  in  a  local 
cemetery,  under  conditions  which  pro- 
vide all  necessary  physical  comforts. 
The  only  requirement  is  that  whoever 
accepts  the  offer  must  remain  alone, 
securely  fastened  to  the  sleeping  cot 
so  that  there  can  be  ;io  doubt  in  the 
public's  mind  that  the  test  was  actually 
made,  for  the  full  period  of  time  stated, 
from  ten  or  eleven  o'clock  in  the  even- 
ing until  six  o'clock  in  the  morning. 

The  stunt  is  of  a  nature  that  will 
elicit  a  great  amount  of  newspaper  com- 


ment in  any  locality,  and  this,  in  turn, 
reduces  the  necessity  for  a  costly  ad 
ciimpaign. 

Make  It  An  Event. 

The  press  sheet  contains  specimens 
of  the  ads,  in  addition  to  a  complete 
compliment  of  publicity  stories.  The 
stories  cover  the  text  of  the  ad  an- 
nouncement, the  receipt  of  applications, 
a  statement  by  the  exhibitor  that  which- 
ever applicant  is  selected  will  be  ac- 
companied to  the  scene  of  the  test  by 
torch  bearers,  in  automobiles,  and  by  a 
committee  of  newspapermen,  who  will 
supervise  the  arrangements  for  the 
vigil,  and  securely  fasten  the  applicant 
for  the  night. 

Front  page  newspaper  publicity  is 
certain  to  result  from  the  experiment, 
:iccording  to  the  descriptive  matter  in 
the  press  sheet.  The  explanation  of 
the  stunt  also  recommends  to  exhibit- 
ors that  they  arrange  to  give  one  news- 
paper the  exclusive  right  to  publish,  on 
the  day  after  the  test,  the  story  of  the 
applicant's  experiences  during  the  seven 
or  eight  hours  alone  with  the  dead. 

Try  Personal  Appearances. 

It  is  further  suggested,  as  a  means  of 
capitalizing  to  the  utmost  the  publicity 
value  in  the  stunt,  that  the  exhibitor 
arrange  with  the  applicant  who  under- 
takes the  test  to  make  personal  appear- 
ances at  the  theatre  during  the  presen- 
tation of  "The  Greatest  Question"  and 
make  a  short  talk  to  each  audience,  de- 
scribing what  he  or  she  saw,  the  sen- 
sations and  thoughts. 


The  only  individuals  who  are  barred 
from  applying  are  returned  soldiers  and 
professional  mediums. 

The  teaser  ads  used  in  the  trade  pa- 
pers two  weeks  ago  were  intended  by 
Mr.  Yearsley  to  test  the  efficacy  of  the 
stunt  within  the  industry  as  a  gauge  to 
the  interest  it  could  be  counted  upon  to 
arouse  with  the  public. 

One  of  the  first  inquisitors  was  a 
stenographer  employed  by  another  film 
concern,  who  offered  to  sleep  all  night 
alone  in  a  graveyard  for  the  amount 
advertised,  providing  that  she  could  do 
it  before  Christmas.  She  said  that  she 
would  not  need  the  money  that  badly 
after  the  holidays. 

Wanted  Room  Rent. 

.'\nother  applicant,  a  young  chap, 
called  personally  at  First  National 
headquarters,  also  anxious  to  earn 
money  in  this  unique  way.  But  he,  too, 
had  a  time  limit  in  which  he  wanted 
to  camp  in  a  cemetery  for  a  night.  He 
wanted  to  do  it  before  Wednesday  of 
this  week,  because  his  room  rent  was 
due  on  that  day,  he  had  no  regular 
position,  and  his  landlady  had  given 
notice  that  he  would  be  ejected  if  he 
did  not  settle  in  full  on  the  due  date. 

Most  surprising  of  the  applications 
was  one  made  in  person  by  a  young,  ex- 
tremely well-dressed  girl,  who  admitted 
that  was  prominent  socially, 

"My  folks  are  in  Europe  just  now," 
she  explained.  "I  always  have  had  a 
great  ambition  to  become  a  motion  pic- 
ture actress.  I  know  one  of  the  boys 
in  your  publicity  department  who  told 
mc  about  this  graveyard  stunt.  I  want 
to  do  it  for  the  chance  it  will  give  me 
to  get  into  motion  pictures.  But  it  must 
be  before  my  parents  return.  My 
mother  would  put  me  in  a  convent  if 
she  suspected." 


272 


THE    MOVING    PICTURE  WORLD 


January  10.  1920 


Theatre  Records  Go  By  the  Board 

When  ''Soldiers  of  Fortune**  Shows 


Geoffrey  Nye. 

Far  East  representative  for  Goldwyn 
pictures. 


Say  "Down  on  the  Farm" 
Is  One  of  Sennett's  Best 

ANNOUNCEMENT  is  made  that  the 
big  special  feature  that  has  been 
in  course  of  production  at  the 
Mack  Sennett  studios  for  the  past  six 
months  is  to  be  called  "Down  on  the 
Farm."  The  film  will  be  five  reels  in 
length  and  predictions  based  on  pre- 
views of  the  film  are  that  the  feature 
will  prove  of  the  most  laughable  Sennett 
comedie;. 

More  than  50,000  feet  of  film  were 
shot  in  making  the  picture,  and  it  is 
now  being  cut  and  edited  down  to  five 
reels  by  Mack  Sennett  personally.  The 
picture,  while  primarily  a  comedy,  is 
different  from  all  other  laughniaking 
pictures  in  so  much  as  there  is  a  deep 
human  interest  theme  running  through 
the  action  along  with  much  mirthmak- 
ing  burlesque.  The  story  has  a  moral 
as  well  as  being  filled  to  the  brim  with 
thrills  and  heart  throbs.  An  all  star 
Sennett  cast  interprets  the  action  and  in 
addition  Teddy,  the  dog;  Pepper,  the 
cat  comedian  ;  the  Sennett  cows,  geese, 
pigs,  chickens  and  other  animals  take 
prominent  parts. 

E.  M.  Asher,  Mack  Sennett's  personal 
representative,  will  arrange  for  a  Broad- 
way premier  of  "Down  on  the  Farm"  in 
about  a  week. 


Universal  Men  Meet. 

A  meeting  was  held  in  Kansas  City 
on  Sunday,  December  21,  attended  by 
H.  M.  Herman,  general  manager  of 
Universal  exchanges  and  all  the  branch 
managers  of  the  western  district.  The 
branch  offices  represented  at  the  meet- 
ing were  Milwaukee,  Omaha,  Minne- 
apolis, Oklahoma  City,  Butte,  Mont., 
Denver  and  St.  Louis.  The  purpose  of 
the  meeting  was  to  stimulate  sales  and 
inaugurate  new  advertising  schemes. 

The  Kansas  City  Universal  office  was 
moved  on  January  1  to  the  second  floor 
of  the  new  Exchange  Building  at  Seven- 
teenth and  Main  streets,  as  the  lease 
on  the  present  office  space  expired  at 
that  time. 


OPENING  at  the  Bijou  Theatre,  Fall 
River,  Mass.,  to  "the  biggest  re- 
ceipts the  house  has  ever  known," 
according  to  the  telegram  of  Manager 
L.  M.  Boas,  "Soldiers  of  Fortune,"  the 
Allan  Dwan  production,  continued  to 
pile  up  gratifying  reports  of  its  box- 
office  activities  all  week. 

The  Realart  feature  has  also  just  set 
up  a  new  house  record  at  the  Cabrillo 
Theatre,  San  Diego,  Cal.,  where,  accord- 
ing to  the  letter  of  R.  E.  Hicks,  pro- 
prietor, the  week's  receipts  put  "Sol- 
diers of  Fortune"  in  the  first  place,  save 
for  one  other  motion  picture,  which 
was  shown  when  Camp  Kearny  and  the 
Naval  Traininj^  Station  were  filled  and 
there  was  an  increased  population  of  SO 
per  cent,  to  draw  upon. 

Wa>  Well  Advertised. 

Messrs.  Lipp  and  Cross,  other  exhib- 
itors of  "Soldiers  of  Fortune,"  reported 
to  Realart  that  the  showing  of  the  pic- 
ture at  their  Post  Theatre,  Battle 
Creek,  Mich.,  was  "causing  a  great  deal 
of  favorable  comment"  and  that  "Real- 
art  seems  to  have  found  a  way  of  put- 
ting the  heart  into  pictures." 

In  Fall  River,  Mr.  Boas  availed  him- 
self of  every  possible  exploitation  angle 
which  the  American  adventure  story 
provided,  and  the  result  was  the  biggest 
box  office  revenue  in  the  history  of  the 
theatre.  Full-page  advertisements  were 
run  in  all  papers,  including  the  French 
daily,  "LTndependant,"  which  circulates 
widely  in  the  extensive  French  colony 
of  the  manufacturing  city. 

Mr.  Boas  obtained  a  copy  of  "Sol- 
diers of  Fortune  March,"  composed  by 
Arthur  Pryor,  the  bandmaster,  which 
was  dedicated  to  Hope  Harding  Davis 
during  the  successful  run  of  the  film 
at  the  big  Capitol  Theatre,  New  York. 
According  to  the  energetic  Fall  River 
manager,  this  tuneful  march  made  a  sig- 
nal hit  with  Bijou  audiences.  In  addi- 
tion, he  placed  attractive  stills  from  the 
photoplay  in  store  windows  and  nego- 
tiated a  news-stimulating  tie-up  with 
the  local  Boy  Scouts  and  the  American 
Legion.  The  suggested  linking  up  of 
Richard  Harding  Davis'  photoplay  with 
civic  and  patriotic  organizations  was 
also  done. 


'Twas  a  Merry  Holiday, 

Declares  Ernie  Shipman 

ERNEST  SHIPMAN  is  in  receipt  of 
a  wire  from  Stuart  Paton,  at  Santa 
Monica,  Cal.,  reading  as  follows: 
"Am  sending  a  roll  of  your  kiddie  and 
his  schoolmates  as  a  New  Year's  gift 
with  a  Scotchman's  Compliments."  The 
kiddie  referred  to  is  Ernest  and  Mell 
Shipman's  son  Barry. 

"Ernie"  shipman  is  the  recipient  of 
many  gifts  this  Yuletide  season.  His 
"Back  to  God's  Country,"  after  cover- 
ing over  "$200,000  of  its  prescribed  $600,- 
000  journey  under  First  National  aus- 
pices, opened  its  New  York  engagement 
at  the  Capitol  Theatre  New  Year's 
week,  and  has  besides  one  hundred 
prints  working  to  capacity  audiences  in 
all  parts  of  the  country. 

The  Dominion  Film  Company,  Inc., 
has  elected  him  on  its  board  of  direc- 
tors,  and   he   will   act   in   an  advisory 


capacity  in  connection  with  new  produc- 
tions to  be  undertaken  by  that  company. 

The  Curwood-Carver  Productions  are 
busy  on  the  second  Curwood  production, 
entitled  "The  Yellowback,"  and  a  new 
Canadian  company  is  being  formed  to 
film  the  Ralph  Connor  stories  in  a 
big  way  upon  their  natural  locations 
with  Mr.  Shipman  in  charge  of  produc- 
tion and  sales. 

Pathe's  Weekly  Review  to 
Celebrate  First  Birthday 

P.ATHE  celebrates  the  first  birthday 
of  its  screen  magazine  with  Pathe 
Review  No.  34,  to  be  released  Jan- 
uary 18,  presenting  a  series  of  the  most 
carefully  selected  subjects.  It  is  inter- 
esting to  note  the  rapid  improvement  in 
this  short  subject,  which  in  a  year  has 
developed  into  a  leading  feature.  Be- 
ginning as  a  bi-weekly  issue,  the  Pathe 
Review  is  now  being  released  every 
week  and  is  an  established  feature  in 
thousands  of  theatres. 

An  innovation  is  introduced  into  the 
anniversary  number  with  the  new  fea- 
ture, "The  Spirit  of  the  Dance,"  showing 
a  series  of  dances  interpreted  by  the 
foremost  terpsichorcan  artists  of  the 
world  and  arranged  by  Julian  Ollendorff. 
The  first  presentation  is  Madame  De- 
siree  Lubovska  in  the  "Dance  of  Eve." 
The  present  day  jazz  is  interpreted  by 
Pat  Rooney  and  Lillian  Fermoyle. 

A  fitting  feature  will  be  the  Pathe- 
color  presentation  of  "Where  Liberty 
Was  Cradled,"  showing,  with  exquisite 
coloring,  the  Lake  of  Lucerne  in  Switz- 
erland. Dr.  Ditmars  presents  an  amus- 
ing animal  study  of  his  series  in  "A 
Crook  or  Two  from  Frogland,"  which 
was  photographed  at  the  New  York 
Zoological  Park.  Charming  Pathecolor 
views  are  seen  in  the  passing  of  flowers 
with  the  coming  of  winter  in  "Ghosts 
of  Summer  Days."  The  startling  pho- 
tography, which  shows  the  actual  drop- 
ping of  the  flowers  is  secured  by  tak- 
ing single  exposures  at  regular  inter- 
vals until  the  flower  fades. 


Three  New  Metros  Started. 

Photographing  of  three  new  Screen 
Classics,  Inc.,  productions  was  started 
at  the  Metro  studios  in  Hollywood  on 
one  day.  "Alias  Jimmy  Valentine," 
"Judah"  and  "Shore  Acres"  all  were 
launched  on  Friday,  December  26,  un- 
der the  personal  supervision  of  Maxwell 
Karger.  The  Metro  director  generaj 
saw  the  Drury  Lane  melodrama,  "The 
Hope,"  under  way  the  day  before. 

Five  companies  are  now  working  at 
the  studio.  Bert  Lytell  and  May  Allison, 
have  started  their  new  starring  vehicles. 
Alice  Lake  has  started  "Shore  Acres" 
and  Emma  Dunn  is  nearly  half-way 
through  "Old  Lady  31,"  by  Rachel  Cro- 
fhers.  An  all-star  cast  is  making  the 
Drury  Lane  melodrama. 


Plan  Community  Theatre. 

Plans  for  a  community  moving  pic- 
ture theatre  for  Roland  Park,  one  of 
the  most  beautiful  suburbs  of  Balti- 
more, are  no\v  under  way  by  the  Roland 
Park  Community  Service  Comrsittee,  of 
which  Mrs.  H.  R.  M.  Thorn  is  president. 


January  10,  1920 


THE    MOVING    PICTURE  WORLD 


273 


Tom  Moore  Books  Second  Louise  Glaum 
Picture  for  Two  Weeks  in  Washington 


JUST  as  he  booked  "Sahara"  on  sight 
in  the  summer  for  immediate  pre- 
sentation, Tom  Moore,  the  big 
Washington,  D.  C,  exhibitor  and  First 
National  franchise-holder,  has  booked 
immediately  for  a  two-weeks'  showing 
at  his  Washington  Strand  Theatre,  J. 
Parker  Read,  Jr.'s  second  big  Louise 
Glaum  production,  "The  Lone  Wolf's 
Daughter,"  by  Louis  Joseph  Vance.  Mr. 
Moore  in  closing  his  contract  with  the 
Hodkinson  organization,  the  distribu- 
tors, also  announced  his  intention  of 
holding  open  a  third  week  at  his  Gar- 
den Theatre  to  give  this  big  production 
twenty-one  consecutive  days'  presenta- 
tion in  the  national  capital. 

"The  Lone  Wolf's  Daughter"  opens 
its  Washington  engagement  on  January 
4  and  Mr.  Moore  cleared  out  other  book- 
ings to  be  the  first  eastern  exhibitor 
to  offer  what  Chicago  newspaper  critics 
the  week  previous  declared  to  be  "one 
of  the  biggest  and  most  lavish  motion 
pictures  of  the  past  year."  The  Chicago 
Herald-Examiner  laid  even  stronger  em- 
phasis upon  the  power  and  beauty  of 
this  production  by  saying  "Griffith  or 
De  Miile  never  did  anything  better  than 
'The  Lone  Wolf's  Daughter.'" 

Illinois  Books  Fast. 

The  heaviest  bookings  ever  given  a 
picture  in  the  first  three  weeks  of  its 
sale  in  the  Chicago  territory  has  been 
given  to  this  second  of  a  notable  group 
of  productions  starring  Louise  Glaum, 
Hodkinson  reports.  Every  key  city  was 
booked  in  Illinois  Within  ten  days  after 
the  receipt  of  the  prints  by  the  Chicago 
office  and  only  one  other  picture  in  the 
past  year  has  rivalled  it  for  prices  paid 
by  exhibitors  or  for  the  number  of  days 
per  contract. 

The  enthusiasm  with  which  "The  Lone 
Wolf's  Daughter"  was  received  by  the 
Chicago  public  is  indicated  by  glowing 
telegrams  to  the  Hodkinson  corporation 
following  the  presentation  of  the  pic- 
ture for  a  simultaneous  showing  in  two 
Harry  Moir  theatres,  the  Boston  and  the 
Rose,  less  than  two  blocks  apart. 

Immediate  time  was  made  for  this 
production  at  Stillwell's  Casino,  Spokane, 
where  a  week's  engagement  began  to 
splendid  patronage.  Similar  displace- 
ment of  another  big  picture  was  made 
by  C.  E.  Kreidel,  proprietor  of  the  Gold- 
wyn  Theatre,  Newark,  to  give  "The  Lone 
Wolf's  Daughter"  a  two  weeks'  run. 

The  New  York  first-run  engagement 
on  Broadway  together  with  playing 
dates  it  to  be  announced  next  week, 
thereby  launching  the  production  in  full 
swing  in  the  metropolitan  district. 


Norma  Talmadge  Picture 
Has  a  "Hop  Joint"  Scene 

IN  "The  Woman  Gives,"  the  Owen 
Johnson  story  which  will  be  the  sec- 
ond of  Norma  Talmadge's  First  Na- 
tional releases,  Miss  Talmadge  will  play 
the  role  of  Inga  Sonderson,  a  beautiful 
model.  One  of  the  strongest  scenes  in 
this  picture  will  be  a  miserable  hop 
joint  in  the  Chinatown  slums  of  New 
York.  Twenty  real  Chinamen  have  been 
engaged  for  these  scenes,  besides  two 
or  three  white  dope  fiends,  and  inter- 
esting, glimpses  of  "hitting  the  pipe"  and 


other  bits  of  the  seamy  side  of  life  in 
the  underworld  will  be  shown. 

"The  Woman  Gives"  is  being  directed 
by  Roy  William  Neil,  who  is  now  associ- 
ated with  Miss  Talmadge  for  the  first 
time.  The  part  of  Norma's  sweetheart, 
Terry  Costello,  an  artist,  is  played  by 
Edmond  Lowe,  now  appearing  on  Broad- 
way as  leading  man  for  Lenore  Ulric 
in  "The  Son-Daughter,"  while  the  equal- 
ly important  role  of  Garford,  also  an 
artist,  falls  to  John  Holliday.  "The 
Woman  Gives"  will  follow  "A  Daughter 
of  Two  Worlds,"  the  first  of  Miss  Tal- 
madge's First  Nationals,  which  will 
have  its  New  York  showing  some  time 
in  February. 

Film  Men  Have  Reunion. 

A  First  National  reunion  was  held  in 
Louisville,  Ky.,  Sunday,  December  14. 
The  occasion  was  the  presence  of  Gen- 
eral Pershing.  Colonel  Fred  Levy, 
president  of  the  First  National  Exhib- 
itors exchange  for  Kentucky  and  Ten- 
nessee, and  Lee  L.  Goldberg,  secretary, 
were  hosts  to  several  of  the  exhibitors 
who  came  to  see  General  Pershing. 
They  attended  the  banquet  in  his  honor 
given  by  the  Louisville  Board  of  Trade. 

Those  attending  included  J.  Real 
Neth,  of  the  Ada  Meade  Theatre,  Lex- 
ington. Godfrey  Kotzin,  Lyric  Theatre, 
Covington;  J.  P.  Masters,  Crescent 
Amusement  Company,  which  operates 
theatres  in  Nashville,  Murfreesboro, 
Hopkinsville  and  Bowling  Green;  C.  O. 
Brown,  Manring  Theatre,  Middlesboro; 
Leo  F.  Keiler,  Arcade  Theatre,  Paucah; 
Frank  Dowler,  Signal  Amusement  Com- 
pany, Knoxville,  Chattanooga  and 
Marysville,  Tcnn. 


Theatre  Owner  Gets  Ducking. 

There  is  nothing  like  picking  out  a 
college  town  in  buying  a  theatre,  if  you 
are  looking  for  excitement. 

Recently  in  Ada,  Ohio,  the  college  won 
a  football  game  and  a  part  of  their  cele- 
bration was  a  visit  to  the  Odena  The- 
atre, where  they  were  met  by  the  owner, 
Scott  Faulkner,  who  refused  them  ad- 
mittancs.  This  peeved  the  boys,  so 
they  rushed  Scott,  took  him  to  the  town 
watering  trough,  ducked  him  and  then 
rushed  back  to  the  theatre  and  wrecked 

Now  Scott  has  presented  the  college 
authorities  with  a  bill  for  $500  damages. 


Miss  Groom  Makes  Her  Bow. 

Miss  Victoria  Groom,  who  won  the 
contest  which  was  recently  held  in  Bal- 
timore by  the  News  and  the  Parway 
Theatre  for  a  Baltimore  girl  who  close- 
ly resembled  Olive  Thomas,  is  now  in 
Hollywood,  Cal.  Word  has  been  re- 
ceived in  Baltimore  that  a  role  has 
been  given  her  for  a  picture  that  will 
soon  he  made  and  several  test  pictures 
have  been  made  of  her  at  the  studios 
in  Universal  City. 


Theatrical  Folk  Make  Merry. 

Theatrical  folks  of  Salt  Lake  City 
made  merry  at  Odeon  Hall  recently, 
when  the  annual  dance  of  the  Theatrical 
Mutual  Association  was  held.  Players 
from  the  various  theatres  of  the  city 
presented  acts,  several  novel  and  unique 
features  being  arranged.    The  commit- 


tee on  arrangements  was  composed  of 
Walter  Brown  and  Ralph  Wardrop,  of 
the  Orpheum;  Bob  Worthen,  of  the 
Gem;  Carl  Reynolds,  of  the  Salt  Lake, 
and  Gordon  Thornberg,  of  the  Casino. 

The  officers  of  the  association  are 
James  Woodward,  of  Garfield,  presi- 
dent; Carl  Reynolds,  vice-president; 
Robert  Worthen,  secretary;  Robert 
Splan,  treasurer;  Teddy  Whittaker, 
financial  secretary. 


Plans  South  American  Trip. 

Major  Jack  Allen,  formerly  of  Balti- 
more, who  is  now  associated  with  Uni- 
versal as  an  actor,  recently  visited  Bal- 
timore and  called  on  Frank  A.  Furst. 
Major  Allen  has  left  for  New  York 
City.  He  plans  to  go  to  South  America 
to  obtain  some  wild  animal  pictures. 


Chicago  Theatre  Plays 

"The  Hellion"  for  a  Week 

THE  HELLION"  proved  "hot  stuff" 
for  a  solid  week  at  Chicago's  Band 
Box  during  the  bitter  cold  weather 
in  the  early  part  of  December.  In 
spite  of  the  inclement  weather,"  writes 
John  Keane,  manager  of 'this  popular 
downtown  theatre,  "'The  Hellion'  did 
a  fine  business.  It's  the  best  picture  in 
which  Margarita  Fisher  ever  starred." 

"There  is  a  lot  in  the  power  of  sug- 
gestion," adds  Mr.  Keane,  "and  'The 
Hellion'  is  just  full  of  suggestion — the 
kind  of  suggestion  that  draws  the 
crowds.  I  never  had  a  picture  that  I 
could  play  up  so  well  before  the  public. 
Why,  those  Madison  street  pedestrians 
blocked  the  sidewalk  looking  at  the 
lobby  display,  when  it  went  up,  and 
when  we  opened  the  show  they  were 
standing  in  line." 

Manager  Keane  instituted  an  ex- 
tensive advertising  campaign  prior  to 
and  during  the  run  of  the  picture.  The 
circus  exploitation  and  sensation  posters 
he  displayed  were  well  adapted  to  this 
drama  of  intrigue,  hypnotism  and  ro- 
mance. Catch-lines  from  the  campaign, 
book,  set  up  in  bold  type,  which  talked 
from  the  walls  of  the  lobby,  caught  and 
held  the  attention  of  curious  crowds. 


New  Picture  of  an  Old  Friend. 

AI  Christie,  who  believes  In  making  come- 
dies with  the  storii'M  first  and  the 
laughs  second. 


274 


THE    MOVING    PICTURE  WORLD 


January  10,  1920 


Metro's  ''Fewer  and  Better*'  Films 

Designed  to  Meet  Exhibitors'  Needs 


By  MAXWELL  KARGER 


WITHIN  the  past  two  years  there 
has  probably  been  no  greater 
progress  in  any  sphere  of  indus- 
trial or  artistic  activity  than  that  of  the 
motion  picture  public.  The  progress 
shown  has  been  educational — a  steady 
upward  trend  toward  a  higher  standard 
of  artistic  appreciation.  This  fact  in 
itself  is  of  vital  importance  to  the  busi- 
ness of  motion  pictures,  inasmuch  as  no 
industry,  no  profession  and  certainly 
no  art  can  rise  higher  than  the  mental 
caliber  of  those  who  support  it. 

This  progress,  so  evident  to  the  men 
in  touch  with  the  economic  phase  of  the 
industry,  means  just  one  significant 
thing,  and  that  is  that  a  new  clientele 
has  been  attracted  to  the  theatres.  The 
audiences  that  formerly  were  contented 
to  sit  through  endless  reels  of  trash,  are 
now  vastly  augmented  by  a  more  exact- 
ing body  of  spectators,  who  demand  that 
the  pictures  which  they  view  shall  be 
faithful,  and  not  false,  pictures  of  life 
as  it  actually  exists. 

The  Cause,  Not  the  Effect. 
But  the  pictures,  however,  are  the 
cause  rather  than  the  effect  of  this 
condition.  In  other  words,  the  au- 
diences commenced  getting  better  when 
pictures  got  better,  for  the  latter 
proved  to  be  the  guide  leading  the  way 
to  an  improved  condition  of  things. 
Toward  this  end  a  decided  improvement 
in  stories  was  registered,  stories  that 
were  presented  more  humanly,  and  to 
achieve  this  it  was  finally  recognized 
that  only  through  co-operation  of  pro- 
ducers, stars,  writers  and  directors 
could  any  real  and  lasting  success  be 
obtained. 

Metro  has  proceeded  upon  the  basis 
that  this  analysis  of  the  present  con- 
dition of  things  is  correct.  To  attain 
results  that  would  meet  with  the 
changed  standards  of  screen  require- 
ments as  they  exist  today,  Metro  has 
pursued  but  one  course  of  action.  That 
course  is  its  policy  of  fewer  and  better 
pictures. 

From  the  Exhibitor's  Angle. 

Metro  knows  that  it  is  utterly  impos- 
sible for  any  firm  to  produce  annually 
100  pictures  of  real  box-office  value,  or 


100  pictures  a  year  of  even  average 
merit.  It  goes  without  saying  that  in 
any  100  productions  probably  not  fewer 
than  forty  will  be  below  par — be  it 
story  par,  direction  par,  acting  par,  or, 
worst  of  all,  entertainment  par.  There- 
fore, Metro  has  committed  itself  to 
making  fewer  pictures  and  making  them 
the  best. 

Solving  a  Mutual  Problem. 

This  is  Metro's  solution  of  how  to 
retain  for  the  exhibitor  his  old  clien- 
tele, and,  incidentally,  to  attract  new 
patronage  to  the  motion  picture  the- 
atre. The  problem  of  the  exhibitor  has 
always  been  the  problem  of  Metro,  and 
it  is  in  solving  this  mutual  problem 
that  Metro  has  gone  to  such  great 
lengths  in  studying  the  picture  business 
from  the  exhibitor's  angle. 

Metro  believes  that  the  exhibitor  can 
hold  old  and  bring  new  patrons  to  his 
house  only  when,  and  if,  he  has  stories 
of  good  advertising  value  to  talk  about; 
also,  when  those  stories  are  humanly 
and  entertainingly  produced.  To  help 
the  exhibitor  do  this  is  Metro's  exclu- 
sive aim,  and  toward  this  end  the  policy 
nf  fewer  and  better  pictures  is  directed. 


Tom  HeflFron  Believes  in 

Giving  Actor  Long  Leash 

ONE  of  the  most  interesting  of 
recent  announcements  is  that 
Thomas  HefTron,  noted  screen  di- 
rector, has  joined  F"amous  Players-Lasky 
and  will  direct  at  the  Lasky  studio  in 
Hollywood  a  film  version  of  F.  E.  Mills 
Young's  widely  read  story  of  illicit  dia- 
mond traffic  in  South  Africa,  "Myles 
Calthrope,  I.  D.  B."  The  picture  is  to 
bear  the  title,  "Thou  Art  the  Man!'' 
and  Robert  Warwick  is  the  star. 

During  his  twenty-year  term  of  ex- 
perience as  an  actor  and  director  on  the 
spoken  stage,  Mr.  Heflfron  was  asso- 
ciated with  many  figures  conspicuous  in 
the  history  of  the  stage.  Beginning  his 
screen  career  with  Thanhouser  six  years 
ago,  Mr.  Heffron  produced  one  of  the 
first  three-reel  pictures  to  be  made. 
(Joing  to   Biograph,  he  directed  many 


well-known  stars  at  that  studio.  He 
then  joined  the  original  Famous  Players 
Flim  Company,  which  was  later  com- 
bined with  the  Jesse  L.  Lasky  Feature 
Play  Company,  forming  the  Famous 
Players-Lasky  Corporation,  and  directed 
such  notable  stars  as  House  Peters,  John 
Barrymore,  Marguerite  Clark,  May  Ir- 
win, Tyrone  Power  and  Hazel  Dawn. 

"In  my  work,"  remarks  Mr.  HefTron, 
"I  strive  to  bring  out  the  personality 
of  the  star  and  actors — to  develop  their 
individual  talents.  Nearly  every  actor 
has  a  different  and  generally  distinctive 
way  of  expressing  or  registering  a 
thought.  The  director  should  not  go 
through  the  action  for  him  and  bind 
him  down  to  a  stock  set  of  ideas  or  ex- 
pressions. I  try  to  convey  merely  the 
germ  idea  that  I  wish  interpreted  and 
then  give  the  performer  a  free  rein  and 
let  him  work  it  out  for  himself.  Thus, 
we  get  individuality  and  variety  and 
profit  by  the  knowledge  that  many  heads 
are  better  than  one." 


Washington  Showman  Books 
Many  Hodkinson  Releases 

WHEN  Benjamin  B.  Hampton's  big 
Zane  Grey  production,  "Desert 
Gold,"  completed  its  two-weeks' 
engagement  at  Tom  Moore's  Strand 
Theatre,  Washington,  D.  C,  it  was  fol- 
lowed in  the  playhouse  by  Leah  Baird  in 
"The  Capitol,"  from  the  famous  old 
play  by  Augustus  Thomas.  The  follow- 
ing week,  J.  Parker  Read,  Jr.'s  second 
big  Louise  Glaum  production,  "The  Lone 
Wolf's  Daughter,"  will  open  at  the 
Strand  for  two  weeks  with  a  third  week 
held  open  for  a  continuation  of  the 
run. 

These  notable  bookings  for  Mr. 
Moore's  circuit  of  big  first-run  houses  in 
the  nation's  capital  give  to  three  pro- 
ducers releasing  exclusively  through  the 
W.  W.  Hodkinson  Corporation,  five  and 
perhaps  si.x  consecutive  weeks'  time  over 
all  other  product  in  the  market.  In  con- 
nection with  the  presentation  of  "The 
Capitol,"  Leah  Baird,  the  star,  broke  her 
journey  to  Florida  on  New  Year's  day 
and  appeared  in  the  evening  at  the 
Strand  Theatre,  being  welcomed  by  ca- 
pacity audiences  and  received  at  a  party 
arranged  by  Mr.  Moore  and  his  organi- 
zation. The  beautiful  star  is  on  her  way 
South  to  complete  her  next  Artco  pro- 
duction, "Cynthia-of-the-Minute,"  from 
the  story  by  Louis  Joseph  Vance. 


Some  One  Took  the  "Welcome"  Off  the  Mat. 

But  that  doesn't  disturb  Uildred  Harris  Chaplin's  beautiful  disposition  in  "Polly  of  the  Storm  Country,"  her  newest  Louis 

B.  Mayer  production  for  First  National. 


January  10,  1920 


THE   MOVING   PICTURE  WORLD 


275 


Powers  Film  Products  Company  Sued 
by  Brokers  On  Rights  to  Sell  Stock 


THE  opening  gun  of  a  litigation  in- 
volving large  amounts,  and  which 
may  incidentally  bring  out  much 
of  the  so-called  "inside  dope"  concern- 
ing the  manufacture  of  raw  film,  has 
been  fired-  in  Rochester.  Thomas  E. 
Donovan  and  Richard  H.  Donovan  have 
filed  suit  against  the  Powers  Film 
Products  Company  and  Patrick  A.  Pow- 
ers to  compel  specific  performance  of  a 
contract  which  the  Donovans  claim  to 
have  with  the  company  and  Powers 
individually.  This  contract,  they  allege, 
gives  them  the  right  to  market  the  stock 
of  the  Powers  company,  including  all 
stock  which  may  be  issued  or  which  may 
be  issued  at  any  future  date. 

The  initial  argument  was  heard  in  the 
supreme  court  by  Justice  Adolph  J. 
Rodenbeck  on  the  defendant's  demurrer 
to  the  suit  of  the  Donovans.  The  plain- 
tiffs are  brokers,  with  offices  in  Roches- 
ter and  New  York,  and  they  allege  that 
they  have  already  disposed  of  stock  in 
the  Powers  company  to  the  extent  of 
more  than  $55,000.  According  to  their 
complaint,  when  they  applied  to  the 
Powers  company  for  further  securities 
to  place  on  the  market  they  were  re- 
fused, in  what  they  claim  was  a  direct 
violation  of  the  contract. 

Defense  Quotes  State  Law. 

The  papers  of  the  plaintiffs  in  the 
action  contain  copies  of  advertisements 
said  to  have  been  published  by  the  Pow- 
ers company  in  newspapers,  addressed 
to  the  general  public,  and  dated  sub- 
sequent to  the  refusal  which  the  plain- 
tiff's request  is  said  to  have  met  with, 
which  warned  the  public  from  purchas- 
ing stock  from  agents  and  stating  that 
the  Powers  company  had  no  authorized 
agents.  The  notices  also  said  it  is 
claimed,  that  stock  would  be  issued  at 
a  later  date  to  the  present  stockholders 
of  the  corporation  at  a  lower  figure 
than  it  could  be  obtained  from  brokers, 
and  advised  prospective  purchasers  to 
wait  for  such  issues. 

The  Powers  company,  it  appears,  has 


1% 


r  » 


not  issued  stock  lately,  and  the  plaintiffs 
claim  that  the  failure  to  issue  stock 
and  deliver  it  to  them  is  a  violation  of 
the  contract.  The  Powers  company 
claims  that  the  state  law  on  the  subject 
of  stock  issues  makes  their  position  un- 
assailable, that  they  cannot  be  forced 
by  a  court  to  issue  stock,  and  they  ask 
the  dismissal  of  the  suit  on  the  grounds 
that  the  plaintiff's  complaint  does  not 
constitute  a  sufficient  cause  of  action. 

Powers  Stock  Climbed  Fast. 

The  present  suit  has  been  foreshad- 
owed for  some  time.  The  Donovans 
have  been  selling  Powers  stock  for 
many  months.  The  stock  of  the  Powers 
company  attracted  much  attention  in 
Rochester,  where  many  people  were 
prone  to  believe  that  it  held  just  as 
profitable  a  future  as  stock  of  the  East- 
man Kodak  Company.  The  stock  was 
originally  placed  on  the  market  at  $8 
per  share  and  by  successive  steps  climb- 
ed to  $25  per  share,  on  a  par  value  of 
$10  per  share. 

These  sensational  advances  naturally 
brought  it  into  the  limelight  and  made 
it  much  in  demand.  After  it  reached  the 
high  mark,  it  was  announced  that  no 
more  stock  would  be  issued.  In  fact, 
at  one  time  it  was  announced  that  the 
final  issue  would  be  offered  at  a  certain 
price  a  share  and  that  no  more  stock 
would  be  forthcoming.  It  was  under- 
stood that  the  issue  was  sold  at  the  de- 
sired figures  and  that  no  more  was  avail- 
able. 

It  is  said  to  be  the  claim  of  the  Pow- 
ers company  that  all  their  dealings  with 
the  Donovans  ended  at  this  time  and 
that  they  were  in  no  way  obliged  to 
issue  any  more  stock  through  them. 
On  the  other  hand  the  Donovans  claim 
that  when  the.  stock  had  become  valua- 
ble and  in  great  demand  the  company 
decided  to  dispense  with  a  selling  agent 
;ind  dispose  of  future  issues. 


appointed  district  manager  for  this  com- 
pany, having  been  put  in  charge  of 
Cleveland,  Pittsburgh  and  Detroit  ter- 
ritory. Gilbert  Penn,  his  assistant,  has 
been  advanced  to  the  managership  of 
the  Cleveland  branch. 


Porto  Rican  Admirer  Sees 
Pearl  White  Enact  Drama 

M\NUEL  BARBOSA,  whose  father 
is  the  owner  of  the  San  Juan 
Times,  a  Porto  Rican  newspaper, 
visited  the  Fox  studio  during  the  taking 
of  "The  White  Moll"  to  interview  Pearl 
White.  The  newspaper  is  conducting 
a  popularity  contest  in  which  Miss 
White  is  so  far  in  the  lead  that  Porto 
Ricans  feel  a  great  deal  of  curiosity 
concerning  the  American  girl. 

The  first  surprise  Mr.  Barbosa  expe- 
rienced was  in  seeing  the  star  enact  a 
tense  dramatic  scene  rather  than  per- 
form hazardous  stunts  he  was  accus- 
tomed to  see  in  the  serials  in  which  she 
has  always  appeared.  His  second  sur- 
prise was  that  moving  picture  stars 
really  had  to  work,  and  work  hard,  to 
gain  a  desired  effect  for  the  screen.  He 
confessed  that  he  had  always  thought 
acting  for  the  screen  meant  nothing 
more  than  a  glorious  game  of  make- 
believe. 

Moving  pictures  are  gradually  coming 
into  their  own  in  Porto  Rico,  says  Mr. 
Barbosa,  but  from  the  enthusiastic  re- 
ception they  are  receiving  it  is  evi- 
dent that  they  have  come  to  stay. 


Goldwyn  Promotes  Bandy. 

H.  .'\.  Bandy,  for  years  Cleveland  man- 
ager for  the  Goldwyn  branch,  has  been 


Frank  J.  Zanone  Dies. 

Frank  J.  Zanone,  one  of  the  pioneer 
exhibitors  of  Ohio,  died  at  his  home  in 
Lima,  December  14.  For  the  past  six 
years  he  was  a  progressive  exhibitor  in 
Lima,  having  opened  the  Majestic  at 
that  time.  Just  recently  he  built  and 
operated  the  new  Regent  and  at  the 
time  of  his  death  he  was  building  a 
theatre  in  Ft.  Wayne,  Ind. 


A  Dash  of  Bennett,  a  Pinch  of  Washburn,  and  a  Bit  of  Clayton  for  New  Paramount  Releases.  ' 

Enid's  at  the  left  in  "The  Woman  In  the  Suitcase";  Bryant  occupies  the  center  In  "Too  Much  Johnson";  Miss  Clayton  Is 

seen  at  the  right  In  "The  Thirteenth  Commandment."  «y<.ui. 


1 


276 


THE    MOVING    PICTURE  WORLD 


January  10.  1920 


Crandall  Sells  Theatre. 

Harry  M.  Crandall  has  just  disposed 
of  his  interests  in  Meader's  Theatre,  at 
Eighth  and  G  streets,  southeast,  Wash- 
ington, D.  C,  to  Thomas  O'Donnell. 
The  latter  now  operates  the  Navy  Tlie- 
atre,  a  block  away,  and  he  plans  to  turn 
it  into  a  garage. 

There  is  hardly  enough  business  in  the 
section  to  warrant  the  numl)er  of  houses 
that  are  in  operation.  The  Crandall- 
Morgan  Amusement  Company  operates 
the  Avenue  Grand,  a  large  house,  so 
that  the  change  made  will  not  materially 
influence  the  business  in  the  neighbor- 
hood. 


First  National  Officers  Discuss 

Theatre  Chain  With  Salt  Lake  Man 


Paramount  Theatres,  LM., 
Takes  Over  United  Houses 

MOVING  picture  theatre  develop- 
ments have  come  rapidly  in  Brit- 
ish Columbia  as  a  result  of  the 
taking  over  of  a  number  of  theatres  for- 
merly controlled  by  the  United  Thea- 
tres, Ltd.,  by  Paramount  Theatres,  Ltd., 
Toronto.  Announcement  is  made  by  J. 
R.  Muir,  of  Vancouver,  B.  C,  local  head 
of  the  Paramount  interests,  that  a  new 
company,  known  as  the  B.  C.  Paramount 
Theatres,  Ltd.,  with  headquarters  at 
Vancouver,  has  been  organized  to  take 
over  all  of  the  British  Columbia  assets 
concerned.  These  include  the  following 
theatres  which  are  already  in  operation; 
Dominion  and  Broadway,  Vancouver; 
Dominion,  Victoria;  Dominion,  Nanaimo 
and  Rex,  Revelstoke. 

Mr.  Muir  has  stated  that  Paramount 
Theatres  will  build  brand  new  houses 
in  Vancouver,  Calgary,  Moose  Jaw,  Ed- 
monton, Regina  and  Winnipeg — all  in 
western  Canada.  The  Vancouver  house 
is  to  seat  2,800,  have  a  very  large  pipe 
organ  and  an  orchestra  of  twenty-eight 
pieces,  according  to  this  statement. 

All  of  these  theatres,  actual  and  pro- 
posed, are  linked  up  with  the  Famous 
Players-Lasky  Film  Service,  Ltd.,  and 
Regal  Films,  Ltd.,  both  of  which  have 
their  head  offices  in  Toronto. 


IN  connection  with  arrangements  now 
being  made  by  the  First  National 
Exhibitors  Circuit  to  organize  a 
chain  of  5,000  or  more  theatres  reach- 
ing from  coast  to  coast,  J.  D.  Williams, 
of  New  York,  general  manager  of  the 
circuit;  H.  O.  Swalbe,  of  Philadelphia, 
secretary  and  treasurer;  David  P. 
Howells,  foreign  representative,  and 
N.  H.  Gordon,  of  Boston,  a  heavy  stock- 
holder, have  been  visitors  in  Salt  Lake. 
They  held  several  meetings  with  W.  H. 
Swanson,  president  of  the  Swanson 
Theatre  Circuit,  which  owns  a  chain  of 
theatres  in  Salt  Lake  City,  Colorado  and 
Idaho  and  the  First  National  franchise 
for  several  western  states. 

The  gigantic  merger  now  being  un- 
dertaken by  First  National  was  made 
possible  by  the  recent  organization  in 
Delaware  of  two  large  holding  com- 
panies having  a  combined  capital  stock 
of  $16,000,000.  The  Swanson  interests 
in  Salt  Lake  and  elsewhere  will  be  as- 
sociated with  the  great  organization, 
which  it  is  said  will  prove  the  most 
mammoth  undertaking  in  the  history  of 
the  film  industry. 

Mahan  Is  Another  Visitor. 

Establishment  in  Salt  Lake  of  a  'large 
branch  distributing  office  also  is  con- 
templated by  First  National,  according 
to  Mr.  Williams,  who  regards  this  city 
as  a  logical  western  center. 

The  visitors  were  the  guests  at  a  spe- 
cial organ  recital  at  the  Mormon  Tab- 
ernacle given  in  their  honor.  Mr. 
Howells  is  a  Salt  Lake  man,  and  during 
his  visit  there  was  a  guest  of  his  wife's 
parents,  Mr.  and  Mrs.  George  M.  Can- 
non. 

Another  prominent  moving  picture 
man  who  was  there  at  the  same  time 
was  John  W.  Mahan,  of  New  York,  the 
hrst  man  to  erect  studios  for  rental 
purposes.     Mr.  Mahan  has  just  made 


arrangements  for  the  erection  of  the 
Unity  studios  at  Culver  City.  They  will 
cover  eighty-five  acres  of  land.  There 
will  be  fourteen  studios  in  all,  seven 
with  artificial  and  seven  with  daylight 
lighting.  He  erected  studios  for  Norma 
and  Constance  Talmadge  in  New  York. 


Metro  Reorganizes  Its 

Play-Reading  Department 

THE  Metro  scenario  reading  depart- 
ment has  been  reorganized  at  the 
New  York  offices  of  the  company 
in  the  Longacre  Building.  About  a 
month  ago.  Col.  Jasper  Ewing  Brady, 
the  editor,  was  called  from  Hollywood 
to  New  York  City  to  conduct  the  depart- 
ment in  the  East  in  view  of  the  f.ict 
that  most  of  the  available  screen  ma- 
terial Metro  decided  was  to  be  had  in 
the  metropolis. 

To  gain  space  for  the  department,  new 
quarters  were  acquired  for  the  Metro 
shipping  department  on  Forty-eighth 
street  and  the  space  so  preempted  in 
the  Longacre  Building  was  refitted  for 
Col.  Brady.  Since  his  arrival  col.  Brady 
has  been  busy  selecting  his  staff  of 
readers,  which  now  consists  of  Miss 
Edna  Garden,  Miss  Carrington  North 
and  Miss  Florence  VVilstach. 


Regal  Now  Distributing 

Realart  Films  in  Canada 

REGAL  FILMS,  Ltd.,  Toronto,  which 
claims  to  be  the  largest  film  dis- 
tributing corporation  in  Canada  on 
its  own  footing,  has  acquired  the  Cana- 
dian rights  for  releases  of  the  Realart 
Pictures  Corporation,  of  New  York. 
Several  big  features  are  promised  for 
early  booking  at  the  six  offices  of  the 
Regal  company. 

Regal  is  also  handling  First  National 
pictures  in  eastern  Canada  and  also  is 
distributing  throughout  Canada  the  fol- 
lowing: Metro  Screen  Classics,  Nazi- 
mova  productions.  World  and  Triangle 
features.  United  Picture  Theatres  pro- 
ductions, Kinograms,  Ford  Educational 
Monthlies,  several  serials,  etc.,  while  it 
is  also  associated  with  the  Famous 
Players-Lasky  Film  Service,  Ltd.  The 
Regal  Films  has  a  subsidiary  company, 
Paramount  Theatres,  Ltd.,  which  owns 
or  controls  many  theatres  in  the 
Dominion. 


The  Old  Game  of  Hearts. 

Bmerson  Hough,  author.  Is  asking:  Marguerite  De  La  Motte  If  the  "M.D." 
stands  for  Maryland  or  "Doctnr  of  Medicine. "    She  appears  In 
Hodklnson's  "The  Sagebrusher." 


Hayden  Is  Re-elected. 

Officers  with  whom  district  exhil»- 
itors  will  have  to  deal  during  the  com- 
ing year  were  named  by  the  musicians' 
protective  union  at  its  annual  election 
last  week.  A.  C.  Hayden  was  re-elected 
president  without  opposition,  this  being 
the  thirteenth  consecutive  time  that  the 
organization  has  chosen  him  as  is  execu- 
tive head.  He  is  a  prominent  band  and 
orchestra  leader,  and  at  the  present  time 
is  musical  director  at  Moore's  Garden. 

Other  officers  elected  are:  Antonio 
Celfo,  vice  president;  W.  M.  Lynch,  sec- 
retary; Harry  C.  Manvell,  treasurer; 
R.  L.  Crawford,  sergeant-at-arms ;  John 
E.  Birdsell,  Ray  Hart,  S.  G.  McAllister. 
C.  V.  Schofield,  Ray  D.  Schroeder  and 
Paul  Schwartz,  directors,  and  Frank 
Fauth,  W.  W.  Greenwell  and  W.  L 
Jacoby,  trustees. 


January  10,  1920 


THE    MOVING    PICTURE  WORLD 


277 


Morris  Kohn  Arranges  for  Realart 

To  Release  R.  A,  Walsh  Productions 


REALART  will  release  R.  A.  Walsh 
productions.  The  deal  was  con- 
cluded with  Mayflower  Photoplay 
Corporation  by  Morris  Kohn,  Realart 
treasurer. 

Mr.  Walsh  is  now  finishing  his  last 
picture  for  William  Fox  and  will  enter 
upon  his  contract  with  Mayflower  early 
in  1920.  Realart,  within  a  short  time, 
will  announce  the  name  of  its  first  R. 
A.  Walsh  production  and  the  probable 
date  of  release.  The  plan,  as  outlined, 
will  provide  the  director  with  success- 
ful stories  or  stage  plays  and  leave  him 
unhampered  in  working  them  out. 

Mayflower's  contract  with  Mr.  Walsh 
is  said  to  have  been  signed  several 
weeks  ago  and  to  make  provision  for 
production  along  lines  which  insure  the 
director  complete  freedom  in  his  work. 
It  was  on  this  basis,  it  iS  pointed  cut, 
that  "The  Miracle  Man"  was  made,  and 
Mayflower  believes  the  plan  will  result 
in  the  production  of  other  exceptional 
pictures. 

Credit  Due  Kohn. 

Credit  for  securing  the  release  of 
Walsh  productions  is  given  to  Mr.  Kohn, 
who  began  conducting  negotiations  with 
Mayflower  almost  before  the  ink  was 
dry  on  the  Walsh  signature  to  the  new 
contract.  Mr.  Kohn  regards  Mr.  Walsh 
as  one  of  the  foremost  American  direc- 
tors and  believes  he  will  be  especially 
successful  under  the  unrestricted  plan 
of  production  which  Mayflower  has 
adopted. 

"Realart  feels,"  says  Mr.  Kohn,  "that 
a  study  of  Mr.  Walsh's  work  justifies 
implicit  confidence  in  him.  He  is  a 
young  man,  thoroughly  abreast  of  the 
times,  and  yet  a  veteran  in  the  motion 
picture  business.  He  combines  enthu- 
siasm, imagination  and  a  keen  sense  of 
dramatic  values  with  an  experience  as 
broad  as  that  of  any  director  in  the 
industry." 

One  among  the  many  well-known  pic- 
tures which  Mr.  Walsh  has  made  is 
"The  Honor  System,"  released  three  or 
four  years  ago,  but  still  reported  to  be 
in  demand  both  here  and  abroad.  "Re- 
generation" is  cited  as  another  of  Mr. 
Walsh's  pictures  which  has  been  a  con- 
sistent box-office  producer,  and  in  a 
statement  issued  by  Releart,  mention- 
ing a  few  of  the  Walsh  productions  are 
also  included,  "Carmen,"  Blue  Blood  and 
Red,"  Evangeline"  and  several  comedy- 
dramas  starring  the  director's  brother. 
George  Walsh. 

The  signing  of  the  Wa'sh  contract  is 
"the  biggest  coup  yet  achieved  by  Real- 
art,"  according  to  J.  S.  Woody,  general 
manager  of  the  new  concern.  "It  is  a 
triumph  for  the  business  acumen  of  Mr. 
Kohn,  and  materially  strengthens  Real- 
art's  position  in  the  film  world,  bearing 
out  the  advertised  policy  that  every 
appeal  to  the  exhibitor  would  be  on  a 
strict  basis  of  cashable  value." 


Knoles  to  Direct  Dorothy  Dalton. 

Closely  following  the  announcement 
that  Dorothy  Dalton  had  severed  her 
association  with  Thomas  H.  Ince  and 
had  become  a  Paramount-Artcraft  star 
under  contract  with  Famous  Players- 
Lasky  Corporation,  it  was  made  known 
that  Miss  Dalton's  first  Paramount-Art- 
craft pictMre,  "Half  An  Hour,"  by  Sir 


James  M.  Barrie,  would  be  directed  by 
Harley  Knoles.  Mr.  Knoles  is  one  of 
the  best  known  directors  in  the  mo- 
tion picture  profession.  He  recently 
completed  "The  Cost,"  Violet  Heming's 
first  picture  as  a  Paramount-Artcraft 
star. 

Keenan  Film  Gets  Four 

Weeks'  Run  in  Detroit 

PACKED  by  a  big  advertising  and 
exploitation  campaign,  Frank 
Keenan's  picture,  "The  World 
Aflame,"  distributed  by  Pathe,  will  open 
a  four  weeks'  run  at  the  Grand  Circus 
Theatre,  Detroit,  on  January  11.  This 
booking  is  one  of  the  longest  ever  made 
on  any  motion  picture  feature  in  Detroit, 
The  contract  was  signed  by  F.  Emde, 
manager  of  the  Central  Theatre  Com- 
pany, proprietors  of  the  Grand  Circus 
Theatre,  who  has  laid  out  an  exploita- 
tion campaign,  which  should  result  in 
the  Keenan  picture  figuratively  setting 
Detroit  aflame. 

Manager  Emde  will  make  a  strong 
play  for  the  patronage  of  labor  men. 
His  publicity  campaign  will  be  directed 
pointedly  to  the  hosts  of  labor,  in  the 
Michigan  Metropolis,  which  is  rated  a 
stronghold  of  organized  labor. 

May  Allison  Scores  Hit 

With  Sing  Sing  Convicts 

MAY  ALLISON,  in  her  current 
Screen  Classics,  Inc.,  production, 
"Fair  and  Warmer,"  an  adapta- 
tion by  June  Mathis  and  A.  P.  Younger 
of  Avery  Hopwood's  stage  farce,  made  a 
great  hit  with  the  convicts  at  Sing  Sing 
when  the  picture  was  shown  there  re- 
cently under  the  auspices  of  the  enter- 
tainment committee  of  the  Mutual  Wel- 
fare League.    "Fair  and  Warmer"  was 


shown  through  the  courtesy  of  Metro 
Pictures  Corporation,  distributors. 

The  cocktail  scene  in  the  play  ap- 
pealed particualrly  to  the  audience. 
Roars  of  laughter  showed  that  the  Sing 
Sing  dwellers  were  not  unappreciative 
of  the  aridity  which  had  enveloped  the 
outside  world  and  some  of  the  prohibi- 
tion arguents  that  had  brought  it  to 
pass. 

The  exhibition  of  productions  at  Sing 
Sing  has  been  regarded  by  producers 
for  the  regular  stage  for  some  time  as 
a  particularly  exacting  test  of  the 
strength  in  human  appeal  of  a  play. 

"Fair  and  Warmer,"  with  May  Allison 
in  the  stellar  role,  has  again  by  this  test 
demonstrated  its  inherent  human  appeal 
that  kept  it  on  Broadway  for  so  many 
months.  At  the  prison  showing,  the 
photographic  effects  achieved  by  Henry 
Otto,  the  director,  and  Arthur  Martinelli, 
the  cameraman,  received  outbursts  of 
applause  in  the  scenes  where  the  room 
began  spinning  and  the  green  elevator 
started  working  after  "Blanny"  and 
"Billy"  had  concluded  their*experiments 
with  the  Woolworth  cocktail. 


High  Hopes  for  January. 

It  is  r^atural  that  the  motion  picture 
exhibitor  should  experience  some  shrink- 
age in  business  during  the  week  pre- 
ceding Christmas,  the  patronage  at  the- 
atres being  then  affected  by  the  neces- 
sity of  holiday  shopping  and  the  unusual 
expenditures  in  this  direction. 

However,  according  to  many  exhib- 
itors handling  Fox  films,  especially  in 
the  metropolitan  district,  theatres  are 
now  counting  on  an  extraordinarily 
heavy  business  immediately  following 
January  1.  Bookings  on  the  bigger  spe- 
cial productions  have  taken  the  lead  by 
leaps  and  bounds.  The  business  on  all 
Fox  specials,  including  "Evangeline," 
"Should  a  Husband  Forgive?,"  "Kathleen 
Mavuourneen"  and  "Checkers."  has  run 
up  into  high  figures.  Many  exhibitors 
in  the  New  York  territory  are  booked 
for  return  engagements  on  these  pro- 
ductions, while  others  will  introduce 
these  successes  to  their  steady  patrons. 


Inching  Up. 

Anna  Q.  Nllason  daring  James  Klrkwood  to  "just  come  up  close"  while  Allan 
Dwan  smiles  at  the  pair.    Taken  from  "The  Luck  of  the  Irish," 
a  Dwan  production. 


278 


THE    MOVING    PICTURE  WORLD 


January  10.  1920 


Here's  660  Pounds  of  Efficiency 

In  Film  Exchange  Salesmanship 


A.  J.  Ferte. 


J.  S.  Moss. 


G.  Kornheiser. 


MANAGER  F.  E.  FLYNN,  of  Goldwyn's  Detroit 
exchange,  insists  that  Detroit  has  the  biggest  sales 
force  in  the  entire  Goldwyn  organization.  Later,  he 
declares,  they  are  going  to  prove  it  by  the  volume  of  busi- 
ness turned  in.    At  present  you  can  judge  of  their  bigness 


by  the  accompanying  pictures  of  A.  J.  Ferte,  G.  Kornheiser 
and  J.  S.  Moss.  They  weigh  a  total  of  660  pounds.  They 
use  weighty  arguments  and  are  thoroughly  saturated  with 
pep  and  enthusiasm.  And  they  have  made  more  friends  than 
they  total  pounds,  which  is  one  of  the  secrets  of  their  success. 


Lloyd's  Latest  Comedy  to 

Play  Strand  and  Rivoli 

CO-INCIDENT  with  the  announce- 
ment that  "From  Hand  to  Mouth," 
third  of  Harold  Lloyd's  series  of 
$100,000  two-reel  comedies,  will  play  the 
Strand  and  Rivoli  theatres  in  New  York, 
the  week  of  January  4,  comes  a  state- 
ment from  Pathe  that  first  run  bookings 
on  the  comedies  are  still  piling  up. 

Jensen  and  VonHerberg's  Liberty 
Theatre  in  Portland,  one  of  the  fir.  -t 
in  the  territory,  has  been  added  to  the 
Lloyd  first  run  list. 

"From  Hand  to  Mouth"  follows 
"Bumping  Into  Broadway"  and  "Cap- 
tain Kidd's  Kids"  in  the  schedule  of 
Lloyd  series,  and  will  be  marked  by  the 
fact  that  it  introduced  a  new  leading 
woman  in  Mildred  Davis. 

Miss  Davis  is  not  more  than  eighteen 
years  old,  but  has  had-  a  wide  e.xperience 
in  motion  picture  comedies,  and  her 
■work  in  the  third  Lloyd  production  is 
evidence  enough  of  her  ability. 


With  a  Past,"  by  David  Belasco,  the 
costumes  worn  by  Miss  Claire  were  the 
most  accentuated  feature.  The  part  she 
assumes  in  the  play  is  that  of  a  girl 
who  masquerades  as  a  French  adven- 
turess, and  calls  for  gowns  of  the  most 
daring  fashionable  design  and  of  the 
most  vivid  colors.  The  manner  in  which 
Miss  Claire  achieved  this  result  and 
carried  off  the  part  without  the  slightest 
suggestion  of  burlesque  constituted 
personal  triumph  for  her  on  the  stage. 

Metro's  plans  for  the  production  of 
"Polly  With  a  Past"  are  not  complete, 
but  it  is  certain  that  it  will  be  produced 
in  the  East  after  Metro  has  re-occupied 
its  studios  in  Sixty-first  street.  New 
York.  Just  at  present  Miss  Claire  i 
scoring  success  in  "The  Gold  Diggers.'' 
by  Avery  Hopwood,  under  David  Bel- 
asco's  management  at  the  Lyceum 
Theatre. 


Ina  Claire  Plans  Qowns 

for  "Polly  With  a  Past" 

INA  CLAIRE,  the  beautiful  and  tal- 
ented Belasco  stage  star,  has  al- 
ready started  planning  her  costumes 
and  other  arrangements  for  the  Screen 
Classics,  Inc.,  production  of  "Polly  With 
a  Past,"  by  George  Middleton  and  Guv 
Bolton,  which  she  is  to  make  for  Metro 
Pictures  Corporation.  The  vehicle  ac- 
quired for  Miss  Claire's  appearance  in 
motion  pictures  is  the  first  Belasco  stage 
production  to  be  translated  to  the  screen. 
In  the  theatre  production  of  "Polly 


Metro  General  Manager 

Starts  on  Business  Trip 

WILLIAM  E.  ATKINSON,  general 
manager  of  Metro  Pictures  Cor- 
poration, has  started  on  another 
trip  to  the  Pacific  Coast.  As  in  the  fly- 
ing jaunt  he  made  several  weeks  ago, 
Mr.  Atkinson  will  cover  considerable 
territory,  in  connection  with  the  busi- 
ness of  Metro  exchanges  between  New 
York  and  San  Francisco,  and  will  spend 
perhaps  a  fortnight  at  the  million-dol- 
lar Metro  studios  in  Hollywood. 

Mr.  Atkinson  is  the  Metro  official  in 
closest  personal  touch  with  Metro's 
branch  offices  and  their  managers.  Just 
now  all  the  Metro  e.xchanges  are 
deluged  with  work  because  of  the  suc- 
cess of  the  new  "fewer  and  better"  pro- 


ductions made  by  Screen  Classics, 
Inc..  and  distributed  by  the  Metro 
organization. 

Bookings  for  these  pictures,  as  evi- 
denced in  the  cases  of  the  first  three — 
"Lombardi.  Ltd.,"  with  Bert  Lytell; 
"Fair  and  Warmer,"  with  May  Allison, 
and  "Please  Get  Married,"  with  Viola 
Dana — and  the  advance  orders  for  the 
succeeding  productions  of  which  six  are 
about  to  be  released,  have  kept  the 
Metro  exchange  men  hopping. 

Mr.  Atkinson  plans  to  drop  off  at 
Chicago  and  possibly  Salt  Lake  City, 
and  in  the  Golden  State  will  visit  the 
San  Francisco  and  Los  Angeles  ex- 
changes, to  give  a  word  of  advice  and 
look  over  current  activities. 

At  the  studios  in  Hollywood,  Mr.  At- 
kinson will  see  the  third  round  of 
Screen  Classics,  Inc.,  productions  in  the 
making  and  now  well  along,  under  the 
personal  supervision  of  Maxwell  Kar- 
ger,  director  general. 


Raze  Montreal  Buildings. 

A  block  of  three-story  buildings  in 
Montreal,  Quebec,  has  been  razed  to 
provide  the  site  for  a  large  new  Allen 
theatre,  which  will  have  a  seating  ca- 
pacity of  2,500.  The  entrance  to  the 
house  will  be  on  St.  Catherine  street, 
the  main  uptown  thoroughfare,  and  the 
lobby  will  extend  over  a  lane  by  means 
of  a  bridge  to  the  theatre  proper  in  the 
rear.  Coincident  with  the  announce- 
ment, comes  the  statement  that  Jay  J. 
Allen,  who  recently  returned  from  the 
British  Isles,  plans  to  make  the  screens 
in  the  fifty-five  theatres  of  Canada  con- 
trolled by  the  Aliens  more  Anglicized 
than  before. 


January  10,  1920 


THE    MOVING    PICTURE  WORLD 


279 


Recording  Books,  Plays  and  Magazine 
Stories  Filmed  January  to  December 


Compiled  by  Margaret  I.  MacDonald 


ADAMS   (H.  Austin) 
'Ception  Shoals — (Screen  title  "Out  of  the  Fog") 
— Metro — (with  Nazimova). 

ALCOTT  (Louisa  M.) 
Little  Women — Famous  Players-Lasky-Brady. 

ALLEN   (I.  R.) 
Beating     the  Odds — Vitagraph — (with  Harry 
Morey). 

ALEICHEM  (Sholom) 
Kavah  —  Zion     Films,     Inc. —  (with  Giacomo 
Masuroff  and  Alex  Tenenholtz). 
ALTIMUS  (Henry) 
Microbe,  The — Metro — (with  Viola  Dana). 

ANDREWS  (GertruJe) 
Brothers  Divided — Pathe — (with  Frank  Keenan). 

ATHERTON  (Gertrude) 
Avalanche,  The — Famous  Players-Lasky — (with 
Elsie  Ferguson). 

BAKER  (George  D.) 
As  the   Sun  Went   Down — Metro — (with  Edith 
Storey). 

BAKER  (Robert) 
Counterfeit,  The — Famous  Players-Lasky  (with 
Elsie  Ferguson). 

BAILEY  (Oliver)  and  MEANEY  (Lottie) 
Stitch    in    Time,  A — Vitagraph — (with  Gladys 
Leslie). 

BAIRNSFATHER  (Bruce  and  Arthur  Eliot) 
Better  'Ole,  The — Cinema  Distributing  Company. 

BALLARD  (Frank) 
Young  America — Essanay. 

BALLIN  (Hugo) 
Daughter  of  Miiys — Goldwyn — (with  Madge  Ken- 
nedy). 

BALZAC  (Honore  de) 
La  RaboulIIeuse — (screen  title  "Colonel  Brldau") 
• — ETntente  Film  Corporation. 

BARRIE  (J.  M.) 
Admiral    Crichton,  The — (Screen    title  "Male 
and  Female") — Famous  Players-Lasky. 
BARLETT  (Frederick  Orrin) 
Alias    Mike    Moran — Famous    Players-Lasky — 

(with  Wallace  Reld). 
Lion's  Den,  The — Metro — (with  Bert  Lytell). 

BAYLEY  (Wilson) 
Oh.  Johnny — Goldwyn — (with  Louis  Bennison). 
Road     Called     Straight,     The— Goldwyn — (with 
Louis  Bennison). 

BEACH  (Rex) 
Brand,  The — Goldwyn. 

Crimson  Gardenia,  The — Goldwyn — (with  Owen 
Moore). 

Girl  From  the  Outside,  The — Goldwyn. 
Vengeance    of    Durand,  The — Vitgraph — (with 
Aliee  Joyce). 

BELASCO  (David) 
La  Belle  Russe — Fox — (with  Theda  Bara). 

BERANGER  (Clara)  and  HALSEY  (Forrest) 
Dust  of  Desire — World  Film — (with  Rubye  de 
Remer). 

BIGGERS  (Earl  Derr) 
Love  Insurance — Famous  Players-Lasky — (with 
Bryant  Washburn). 

BLACKWOOD  (J.  H.) 
33asy     to     Make     Money — Metro — (with  Bert 
Lytell). 

BLENEAU  (Adele) 
Nursa's   Story,  The — (Screen    title   "Adele") — 
United  Picture  Theatres — (with  Kitty  Gor- 
don). 

BOLLES   (Florence  E.) 
American  Way,  The — World  Film — (with  Arthur 
Ashley  and  Dorothy  Green). 

BOUCICAULT  (Ruth  Holt) 
House     Divided,     A — Vitagraph — (with  Sylvia 
Breamer  and  Herbert  Rawllnson). 
BOYLE  (Jack) 
Blackle's   Redemption — Metro — (with    Bert  Ly- 
tell). 

Poppy  Girl's  Husband,  The — Famous  Players- 
Lasky— (with  William  S.  Hart). 
Silk-Lined     Burglar,     The  —  Universal — (with 
Prlscllla  Dean). 

BRADLEY  (Lillian  Trimble)  and 
BROADHURST  (George) 
Woman    on    the    Index,  The — Goldwyn — (with 
Pauline  Frederick). 


BRAINERD  (Eleanor  Hoyt) 
Fighting  Colleen,  A — (Screen  title  "Pegeen")  — 
Vitagraph — (with  Bessie  Love). 

BROADHURST  (George) 
Why  Smith  Lett  Home — Famous  Players-Lasky 
—  (with  Bryant  Washburn). 

BROWN  (Royal) 
Peggy  Does  Her  Darndest — Metro — (with  May 
Allison). 

BROWNE  (Walter  C.) 
Every    Woman — Famous  Players-Lasky — (with 
Violet  Hemming,  Wanda  Hawley,  Theodore 
Roberts). 

BUCHANAN  (Thompson) 
World    and    Its   Woman,  The — -Goldwyn — (with 
Geraldine  Farrar). 

BUCK  (Charles  Neville) 
Destiny — Universal — (with   Dorothy  Phillips). 
When   Bearcat  Went   Dry — World  Film — (with 
Vangie  Valentine,  Bernard  Durning,  etc.). 
BUFFINGTON  (Adele) 
L'Apache — Famous    Players-Lasky — (with  Dor- 
othy Dalton). 

BURNETT  (Frances  Hodgson) 
Louisiana — Famous  Players-Lasky — (with  Vivi- 
an Martin). 

Secret  Garden,  The — Famous  Players-Lasky — 
(with  Llla  Lee). 

BURNET  (Dan) 
Pettigrew's  Girl— Famous  Players-Lasky — (with 
Ethel  Clayton). 

.    BURROUGHS  (Edgar  Rice) 
Oakdale  Affair,  The — World  Film — (with  Evelyn 
Greeley). 

BUSHMAN  (Robert) 
God  and  the  Man — Ideal  Film  Company. 

CAINE  (Hall) 
Woman  Thou  Gavest  Me,  The — Famous  Players- 
Lsky — (with  Katherine  MacDonald). 
CAMPBEn^L  (Evelyn) 
Girl  With  No  Regrets,  The — Fox— (with  Peggy 

Hyland). 
Creaking   Stairs — Universal. 

Wicked  Darling,  The — Universal — (with  Prls- 
cllla Dean). 

CARPENTER  (Edward  Childs) 

Three  Bears,  The — (Screen  title  "Three  Men 
and  a  Girl") — Famous  Players-Lasky — (with 
Marguerite  Clark). 


Mitchell  Lewis 

To  be  starred  In  a  big  aeries  of  Jack 
London  prgductions  for  Metro. 


CARTER    (Robert    Peyton)  and 
CHAPIN  (Anna  Alice) 
Deserter,  The — (Screen    title   "The   Sacred  Si- 
lence")— Fox — (with  William  Russell). 
CARTON  (R.  C.) 
Lord    and    Lady  Algy — Goldwyn — (with  Tom 
Moore) . 

CHAMBERS   (Robert  W.) 
Cambric    Mask,  The — Vitagraph — (with  Alice 
Joyce). 

Dark  Star,  The — Famous  Players-Lasky — (with 

Marion  Davies). 
Firing  Line,  The — Famous  Players-Lasky — (with 

Irene  Castle). 
In  Secret — (Screen   title   "The   Black  Secret") 

—  (Serial)— Pathe — (with  Pearl  White). 
CHAMBERLAIN   (George  Agnew) 
Lovely  Reason — (Screen   title  "Upside  Down") 

— Triangle — (with  Taylor  Holmes). 

Taxi — Triangle — (with  Taylor  Holmes). 

CHILD  (Richard  Washburn) 

Faith — Metro — (with    Bert  Lytell). 

Love  Is  Love — Fox— (with  Albert  Ray  and 
Elinor  Fair). 

Merry-Go-Round,  The — Fox — (with  Peggy  Hy- 
land). 

Spender,  The — Metro — (with  Bert  Lytell). 
That's  Good — Metro — (with  Hale  Hamilton). 

COLLINS  (Wllkie) 
Woman    in    White,    The — (Screen    title  "The 
Twin    Pawns") — Pathe-Acme — (with  Mae 
Murray). 

COOKE  (Marjorle  Benton) 
Love    Call,  The — Robertson-Cole — (with  Billie 
Rhodes). 

DELANO  (Edith  Barnard) 
White  Pearl,  The — Famous  Players-Lasky. 

DICKENS  (Charles) 
Dombey  and  Son — Triangle. 

DIXON  (Thomas) 
Comrades — (Screen  title  "Bolshevism  on  Trial") 
—Select. 

DORRANCB  (Ethel  and  James) 
Whitewashed     Walls  —  Robertson-Cole —  (With 
William  Desmond). 

DOWST  (Henry  Payson) 
Redhead — Select — (with  Alice  Brady). 

DUFRY  (Alice) 
Some  Bride — Metro — (with  Viola  Dana). 

DUPREZ  (Frank) 
Lasca  —  Universal —  (with    Frank    Mayo  and 
Edith  Roberts). 

EDGELOW  (Thomas) 
Amateur  Adventuress,  The — Metro — (with  Emmy 
Wehlen). 

ELLIS  (John  Breckenridge) 
Fran — (Screen   title   "The  Love  Hunger") — W. 
W.  Hodkinson — (with  Lillian  Walker). 
ENDICOTT  (Belmore) 
Carolyn  of  the  Corners — Pathe-Anderson-Brun- 
ton — (with  Bessie  Love). 

FIFE  (Shannon) 
Jinx — Goldwyn — (with  Mabel  Normand). 

FITCH  (Clyde) 
Tiaohelor,  The — (Screen     title     "A  Virtuous 
Vamp") — First   National — (with  Constance 
Talmadge). 

Girls — Famous  Players-Lasky — (with  Marguerite 
Clark). 

FONTAINE   (Lome)  and 
ROBBINS  (Katherine  L.) 
Scarlet    Shadow,  The — Universal— (with  Hae 
Murray) . 

COOPER  (Rol)  and  HACKETT  (Walter) 
It  Pays  to  Advertise — Famous  Players-Lasky — 
(with  Bryant  Washburn). 

CORBALEY  (Kate) 
Gates  of  Brass — Pathe — (with  Frank  Keenan). 

CULLEN  (Jamea)  and  BROWNE  (Allan) 
Please  Get  Married — Metro — (with  Viola  Dana). 

CULLUM  (RIdgwell) 
Forfeit,  The — Pathe — (with   House  Peters  and 

Jane  Miller). 
Way  of  the  Strong,  The — Metro — (with  Anna  Q. 

Nilsson ) . 


280 


THE    MOVING    PICTURE  WORLD 


January  10,  1920 


CITRWOOD  (Jamefi  Oliver; 
Beauty  Proof— Vltagraph — (with  Harry  Morey). 
Rlver'8  End— First  National. 
Some  Liar— William  Russell  Production*— (with 

William  RuHBell). 
Two  Women — Vltagraph — (with, Anita  Stewart). 
Wapl,  the  Walrus— (Screen  title  "Back  to  God's 
Country") — First  National. 

GUSHING  (Chlsholm) 
Widow  by  Proxy — Famous  Players-Laslty — (with 
Marguerite  Clark  >. 

DAVIS  (Owen) 
Sinnere — Realart — (with  Alice  Brady). 

DAVIS  (Richard  Harding) 
Dictator,  The — Famous  Players-Lasky. 
Trap.  The— Universal— (with  Olive  Tell). 

DAZEY   (Charles  T.) 
In  Old  Kentucky — First  National — (with  Anita 
Stewart). 

EVANS  (Ida  M.) 
Way  of   a   Man    With   a   Maid,  The — Famous 
Players-Lasky — (with  Bryant  Washburn). 
EVANS  (Larry) 
Once  to  Every  Man — Frohman  Amusement  Com- 
pany—  (with     Jack     BherriU     and  Mabel 
Wlthce). 

FENOLLOSA    (Mary  McNeil) 
Dragon     Painter,  The — Robertson^ole — (with 
Sessue  Hayakawa). 

FERBER  (Edna) 
Gay  Old  Dog,  A — Pathe — (with  John  Cumber- 
land). 

FORRESTER  (Izola>  and  PAGE  (Mann) 
Four  Flusher,  The — Metro— (with  Hale  Hamil- 
ton). 

FORST  (E.) 
Fools   and   Their  Money — Metro — (with  Emmy 
Wehlen). 

FOSTER  (Maximllllan) 
Something  to  Do — Famous  Players-Lasky — (with 
Bryant  Washburn). 

FOX  (John.  Jr.) 
Heart  o'  the  Hills— First  National— (with  Mary 
Plckford). 

FOSTER  (Stephen) 
Sporting  Chance,  A— Pathe— (with  William  Rus- 
sMI). 

FREEMAN  (Mary  K.  Wllklns) 
Madelon — (Screen  title  "False  Evidence" — Metro 
—(with  Viola  Dana). 

FULTON  (Maud) 
Brat,  The — Metro — (with  Nazimova). 

GAMBIER  (Kenyon) 
Love  in  a  Hurry— World  Film — (with  Carlyle 
Blat'kwell  and  Evelyn  Greeley). 
GERARD  (James  W.) 
Beware — Warner  Brothers. 


Frederick  Burlingham 

Producer   of  Paramount-BurllnKham 
Adventure  Pictures. 


GIBBS  (George) 
Shadows    of    Suspicion— Metro— (with  Harold 
lAKkwood ) . 

GILLETTE  (William) 
Secret  Service — Famous    Players-Lasky — (with 
Robert  Warwick). 

GLYN  (Elinor) 
Career  of  Kathcrinc  Bush,  The — Famous  Play- 
ers-Lasky— (with  Catherine  Calvert). 
GRAEVE  (Ost:ar) 
You  Just  Can't  Walt — (Screen  title  "The  Home 
Town  Girl") — Famous  Players-Lasky — (with 
Vivian  Martin). 

GREENE  (Frances  Xlmmo) 
Little     White     Savage,  The — Universal— (with 
Carmel  Myers). 

GREGORY  (Jackson) 
Six  Feet  Four — Amerlcan-Pathe — (with  William 
Russell). 

GREY  (Zane) 
Desert  Gold — Hodklnson-Hampton — (with  E.  K. 
Lincoln). 

Last  of  the  Duanes,  The — Fox — (with  William 
Farnum). 

Lone    Star    Ranger,  The — Fox — (with  William 

Farnum). 

HALL  (George  Everhard) 
Some    Honeymoon  —  Famous     Players-Lasky  — 

(with  Douglas  Maclean  and  Doris  May). 
HALSEY  (Forrest) 
Battler,  The— World— (with  Earl  Metcalfe  and 

Virginia  Hammond). 
Broadway     Saint,     A  —  World  —  (with  Evelyn 

Gre<  ley). 

Crook  of  Dreams — World- (with  Louise  Huff). 
Greater  Sinner,  The — Lloyd  Willis — (with  James 

K.  Hackctt). 
Woman  of  Lies,  The — World — (with  Juno  El- 

vldge) . 

HAMILTON  (Cosmo) 

Day  Dreams — Goldwyn — (with  Madge  Kennedy). 

Eve  In  Exile — Pathe— (with  Charlotte  Walker). 

Marriage — (Screen  title  "Restless  Souls") — Tri- 
angle— (with  Alma  Rubens). 

Men,  Woman  and  Money — Famous  Players- 
Lasky- (with  Ethel  Clayton). 

One  Week  of  Life — Goldwyn — (with  Pauline 
Frederick). 

Who  Cares    Select — (with  Constance  Talmadge). 

HARCOURT  (Cyril) 
Place  In  the  Sun.  A— Triangle — (with  Margaret 
Blanche). 

HARTB  (Bret) 
Outcasts  of  Poker  Flat — Universal — (with  Harry 
Carey). 

Maruja — (Screen  title  "The  Gray  Wolf's  Ghost") 
— Robertson -Cole — (with  H.  B.  Warner). 
HATTO.N  (Frederic  and  Fannie) 

LombardI,  ltd. — Metro — (with  Bert  Lytell). 

Upstairs  and  Down — Selznick— (with  Olive 
Thomas). 

HAWKS  (J.  G.) 
Breed    of    Men — Famous    Players-'Lasky — (with 

W.  S.  Hart). 
Girl     Dodger,  The — Famous     Players-Lasky — 
(Charles  Ray). 

HENDRYX  (James  B.) 
Mints  of  Hell,  The — Robertson-Cole — (with  Wil- 
liam Desmond). 

HENRY  (O.) 
You're     Fired — Famous     Players-Lasky — (with 

Wallace  Reid). 
Unknown     Quantity.     The  —  Vltagraph  —  (with 
Corinne  Griffith). 

HEYLAND  (Alexlne) 
Gold  Cure,  The — Metro — (with  Viola  Dana). 

HODART  (George  V.) 
Jungle  Heart,  The — Fox — (with   William  Far- 
num). 

What's  Your  Husband  Doing? — Famous  Players- 
Lasky —  (with  Douglas  Maclean  and  Doris 
May). 

HOFFMAN  (Aaron) 
Mr.   and   Mrs.   Not   Married — Famous  Players- 
Lasky — (with   Douglas   Maclean   and  Doris 
May). 

HOLBROOK  (John  K.) 
Her  Game — United     Picture  Theatres — (with 
Florence  Reed). 

HOLMES  (Mary  Jane) 
Tempest  and  Sunshine — J.  Frank  Hatcb  Enter- 
prises. 

HOPKINS  (Seward  W.) 

Oriiy    Towers    Mystery,  The — Vltagraph — (with 
Gladys  Leslie). 


HOPWOOD  (AveryJ 
Fair  and  Warmer — Metro — (with  May  Allison). 

HORNBLOW  (Arthur) 
Isle    of    Conquest — Select — (with    Norma  Tal- 
madge). 

HOYT  (Harry  O.) 
Courage  for  Two— World — (with  Carlyle  Black- 
well). 

Hit   or   Miss— World— (with   Carlyle  BlackwelJ 

and  Evelyn  Greeley). 
Rough  Neck,  The — World — (with  Montagu  Love). 

HUBBARD  (Luclen) 
Tower  of  Jewels,  The — Vltagraph — (with  CorInn» 

GrlSltb). 

HULL  (George) 
Light     of     Victory — Universal — (with  Munroe 
Salisbury) . 

HURLBUT  (William  J.) 
Romance   of  Arabella — Select — (with  Constanoe 
Talmadge). 

HURST  (Fannie) 
Petal    on    the   Current,  The — Universal — (with 
Blllle  Rhodes). 

IRWIN  (Violet) 
Human  Desire — First    National — (with  Anita 
Stewart). 

IRWIN  (Wallace) 
Upllfters,  The — Metro — (with  May  Allison). 

ISHAM  (Frederic  S.) 
Man  and  His  Money,  A — Goldwyn — (with  Ton» 
Moore). 

IVERS  (Julia  Crawford) 
Veiled    Adventure,    The  —  Select — (with  Con- 
stance Talmadge). 

JEROME  (Jerome  K.) 
Fanny  and  the  Servant  Problem — (Screen  title 
"Strictly     Confidential)  —  Goldwyn  —  (with 
Madge  Kennedy). 

JESSE  (F.  Tennyson) 
Billeted — (Screen  title  "The  Misleading  Widow") 

—  Famous  Players-Lasky — (with  Blllle 
Burke). 

JONES  (F.  X.) 
Master  Man,  The — Pathe — (with  Frank  Keenan). 

JONES  (Henry  Arthur) 
Silver  King,  The — Famous  Players-Lasky — (with 

William  Faversham). 
We  Can't  Be  as  Bad  as  All  That — (Screen  title 
"A  Society  Exile") — Famous  Players-Lasky 

—  (with  Elsie  Ferguson). 

JORDAN  (Kate) 
Castles  in  the  Air — Metro — (with  May  Allison). 

JOSEPHSON  (Julien) 
Crooked     Straight  —  Famous     Players-Lasky  — 

(with  Charles  Ray). 
Egg  Crate  Wallop,  The — Famous  Players-Laaky 
-(with  Charles  Ray). 

KAUFMAN  (Jay) 
Love  or  Fame — Selznick — (with  EHalne  Hammer- 
stein). 

KELLY  (Anthony  Paul) 
Code  of  the  Yukon,  The — Select— (with  Mltchel) 
Lewis). 

Life's     Greatest     Problem  —  Vltagraph — (with 

Mitchell  Lewis). 
KERKER  ^Gustave)  and  MORTON  (Hugh) 
Belle  of  New  York,  The — Select — (with  Marlon 

Davlcs). 

KINO  (Basil) 
City   of   Comrades,   The— Goldwyn — (with  Torn 
Moore  and  Seena  Owen). 

KINKEAD  (Cleves) 
Common  Clay-^Pathe — (with  Fanny  Ward). 

KINGSLEY   (Florence  Morse) 
Hurrying    Fate    and  Geraidine — (Screen  title 
"Cupid  Forecloses") — Vltagraph — (with  Bes- 
sie Love). 

KLEIN  (Charles) 
Heart's  Ease — Goldwyn — (with  Tom  Moore). 
Lion    and    the    Mouse,  The — Vltagraph — (with 

Alice  Joyce). 
Maggie  Pepper — Famous    Players-Lasky — (with 

Ethel  Clayton). 

Third  Degree,  The — Vltagraph — (with  Alice 
Joyce). 

KNAPP  (Penelope) 
Marcene — (Screen  title  "The  Broken  Butterfly") 
— Robertson-<;oIe-Toumeur — (with  Lew  Cody 
and  Pauline  Starke). 

KUMMER  (Clare) 
Good     Gracious  Annabelle — Famous  Playert- 

Lasky— (with  Blllle  Burke). 
Rescuing  Angel,  The — Famous  Players-Lasky — 
(with  Shirley  Mason). 


January  10,  1920 


THE    MOVING    PICTURE  WORLD 


281 


KYNE   (Peter  B.) 
Valley   of    the    Giants,  The — Famous  Players- 
Lasky — (with  Wallace  Reld). 

LAIT  (Jack) 
One  of  Us — (Screen  title  "The  Love  Burglar") 
— Famous     Players-Lasky — (with  Wallace 
Held). 

LEBLANC  (Maurice) 
Teeth    of   the   Tiger — Famous   Players-Lasky — 
(with  David  Powell). 

LIEBE  (Hapsburg) 
Woman,    That — (Screen    title    "Bill  Apperson's 
Boy") — First   National — (with    Jack  Pick- 
ford). 

LEROUX  (Gaston) 
Mystery  of  the  Yellow  Room,  The — Realart. 

LEVIEN  (Sonla) 
Who  Will  Marry  Me?— Bluebird — (with  Carmel 
Myers). 

LEWIS  (Sinclair) 
Unpainted  Woman,  The — Universal — (with  Mary 
MacLareu). 

LIPPMANN    (Julie  M.) 
Burkses  Amy — (Screen  title  "The  Hoodlum")  — 
First  National — (with  Mary  Plckkord). 
LOGUE  (Charles) 
Flame  of  the  Desert — Goldwyn — (with  Geraldlne 
Farrar). 

LONGFELLOW  (H.  Wadsworth) 
Evangeline — Fox — (with  Miriam  Cooper  and  Al- 
bert Roscoe). 

LUTHER  (Mark  Lee) 
Hope  Chest,  The — Famous  Players-Lasky — (with 
Dorothy  Gish). 

LUTZ  (Grace  H.  L.) 
Enchanted  Barn,  The — Vitagraph — (with  Bessie 
Love ) . 

MACAULEY    (C.  R.) 
Humanity — Macaulay  Photoplays  Co. 

McCULLEY  (Johnson) 
Whitman's  Chance — Brunton-Hodkinson — (with 
J.  Warren  Kerrigan). 

MacFARLANE   (Peter  Clark) 
MoUle  of  the  Follies — Pathe — American — (with 
Margarita  Fisher). 

MACK  (Willard) 
Shadows — Goldwyn — (with  Geraldlne  Farrar). 

MARGIN  (Max) 
Cheating  Cheaters — Select — (with  Clara  Kimball 
Young). 

MARTIN  (Helen  R.) 
Barnabetta — (Screen  title  "Erstwhile  Susan)  — 
Realart — (with  Constance  Binney). 

MASON  (A.  E.  W.) 
Witness  for  the  Defense — Famous  Players-Lasky 
— (with  Elsie  Ferguson). 

MAUGHAN  (W.  Somerset). 
Lady  Frederick — (Screen  title  "The  Divorcee") 
— Metro — (with  Ethel  Barrymore). 

MAYO  (Margaret) 
Poor  Boob — Famous  Players-Lasky — (with  Bry- 
ant Washburn). 

MAY  (Marjory  Land) 
Bleeders,  The — (Screen  title  "The  Beauty  Mar- 
ket")—  First    National — (with  Katherine 
MacDonald). 

McCONVILLE  (Bernard) 
Bare  Fists — Universal — (with  Harry  Carey). 
Yankee    Princess,    A — Vitagraph — (with  Bessie 
Love). 

McCUTCHEON  (George) 
Cowardice  Court — Fox — (with  Peggy  Hyland). 
Green  Fancy — (Screen  title  "The  Mystery  Girl") 
— Famous  Players-Lasky — (with  Ethel  Clay- 
ton). 

MCLAUGHLIN  (Robert  H.) 
Eternal    Magdalene,  The — Goldwyn — (Margaret 
Marsh). 

House  Without  Children,  The — Film  Market,  Inc. 

MELVILLE  (Rose) 
SlB  Hopkins — Goldwyn — (with  Mabel  Normand). 

MIDDLETON  (George) 
Stormy  Petrel,  The — American  Cinema  Corp. — 
(with  t«ul8e  Huff). 

MIDDLETON  (Roy) 
Calibre     38  —  Sherry-Lewis — (with  Mitchell 
Lewis). 

MILLER  (Alice  Duer) 
done   Out   of   the   Kitchen — Famous  Players- 
Lasky —  (with  Marguerite  Clark). 


.MITCHELL  (Edmund) 
Nigger,  The — (ijcreen  title  "The  Man  Beneath") 
— Kobertson-uoie — (with  Sessue  Hayakawa). 

MOORt;  (Thomas) 
Kathleen  Mavourne<!ii — Fox — (with  Theda  Bara). 

MONTGOMERY  (L.  W.) 
.\nne   of    Green  Gables — Realart — (with  Mary 
Miles  Minter). 

MORRIS  (Gouverneur) 
When   My   Ship   Comes    In — Independent  Sales 

Corp. — (wit4  Jane  Grey). 
NEILSON   (Francis)  and  HEMMERDE  (E.  G.) 
Crucible,  The — American   Cinema   Corp. —  (with 
E.  K.  Lincoln). 

NORRIS  (Kathleen) 
Josselyn's    Wife — Robertson-Cole — (with  Bessie 
Barriscale). 

OHNET  (Georges) 
Dr..  Rameau — Fox — (with  Frederick  Perry). 

OPPENHEIM   (E.  Phillips) 
Illustrious   Prince,  The — Robertson-Cole — (with 

Sessue  Hayakawa). 
Long  Arm  ot  Mannister — National  Film  Corp. — 

(with  Henry  Walthall). 
Malefactor,  The — (Screen    title   "The   Test  ot 
Honor")  — Famous     Players-Lasky —  (with 
John  Barrymore). 

OSBORNE  (William  Hamilton) 
Boomerang,  The — Pioneer-National — (with  Henry 
Walthall). 

Love  and  the  Law — Sherry-Lewis — (with  Glen 
White  and  W.  T.  Clark). 

ORTH  (Marion)  . 
Midnight    Romance,    A — First    National — (with 
Anita  Stewart). 

OSTRANDER  (Isabel) 
Island    of    Intrigue,  The — Metro — (with  May 
Allison). 

Suspense — Film    Clearing  House — (with  Molly 
King). 

PACKARD  (Frank  L.) 
From  Now  On — Fox — (with  George  Walsh). 
Miracle    Man,  The — Famous    Players-Lasky — 
(with  Thomas  Meighan,  Lon  Chancy,  Betty 
Compson,  etc.). 

PARKER  (Sir  Gilbert) 
You   Never  Know  Your  Luck   (World  Film) — 
diwith  House  Peters). 

PBAKE   (Elmore  Elliott) 
His    Divorced  Wife — Universal — (with  Monroe 
Salisbury). 

PECK  (Charles  Mortimer) 
Arizona  Cat  Claw,  The — World — (with  Edythe 

Sterling  and  Gordon  Sackvllle). 
Cheating  Herself — Fox — (with   Peggy  Hyland). 

PENDEXTER  (Hugh) 
Daughter  of  a  Wolf,  A — Famous  Players-Lasky 
— (with  Llla  Lee  and  Elliott  Dexter). 
PEPLE  (Edward  H.) 
Silver  Girl,  The — Pathe — (with   Frank  Keenan 
and  Katherine  Adams). 

PERRAULT  (Chicot) 
Hearts  of  the  Stampede — (Screen  title  "Alaska") 
— Monte  M.  Katterjohn. 

POLAND  (Joseph  Franklin) 
Amateur    Widow,  .An  — World — (with  Zeena 
Keofe). 

Bachelor's    Wife,    A — Pathe-American — (with 

Mary  Miles  Minter). 
Intrusion      of     Isabel — Pathe-American — (with 

Mary  Miles  Minter). 
Spitfire  of  Seville,  The— Universal — (with  Hedda 

Nova). 

Tiger  Lily,  The — Pathe-American — (with  Marga- 
arita  Fisher). 

PORTER  (Eleanor  H.) 
Dawn — Pathe-Blackton — (with  Alice  Brady). 

POST  (Van  Zo) 
Diana  Ardway — (Screen  title  "Satan  Junior")  — 
Metro — (with  Viola  Dana). 

POTTER  (Paul  M.) 
Her  Mistake — Bacon  and  Backer — (with  Evelyn 
Nesbit  and  Russell  Thaw). 

PROVOST  (Louise) 
Her  Kingdom  of  Dreams — First  National — (with 
Anita  Stewart). 

RABELL  (Du  Vernet) 
Woman  Michael  Married.  The — Robertson-Cole— 
(with  Bessie  Barriscale). 

RAGSDALE  (Lulu) 
Miss     Dulcie     From     Dixie— Vitagraph — (with 
Gladys  Leslie). 


William  Farnum 

To   star   in    Fox's  production 
"The  Orphan." 


of 


RAINE  (William  McLeod) 
Eastward,  Ho! — Fox — (with  William  Russell). 
Fighting  for  Gold— Fox— (with  Tom  Mix). 
RALEIGH   (Cecil)   and  HAMILTON  (Henry) 
White  Heather,  The — Famous  Players-Lasky. 

RAMSEY  (Alicia) 
Spark     Divine,  The — Vitagraph — (with  Alice 
Joyce). 

Two  Brides,  The — Famous  Players-Lasky — (wltb 
Lina  Cavalieri). 

READ  (Ople) 
Almost     a     Husband  —  Goldwyn — (with  Will 
Rogers). 

RETED   (Luther  Anderson) 
Favor    to    a    Friend,    A — Metro — (with  Emmy 
Wehlen). 

REID  (Hal) 
Confession,  The — National    Film    Corp. — (with 
Henry  B.  Walthall). 

REEVE  (Arthur  B.) 
Craig    Kennedy — Oliver  Films — (Serial) — (witU 
Herbert  Rawlinson  and  Marguerite  Marsh). 
RICE  (Alice  Hegan) 
Mrs.  Wlggs  of  the  Cabbage  Patch — Famous  Play- 
ers-Lasky—  (with  Marguerite  Clark). 
RICHEPIN  (Jean) 
Le  Chemlneau — (Screen  title  "A  Vagabond  of 
France") — Pathe — (with  II.  Krauss). 
RINEHART  (Mary  Roberts) 
Twenty-Three  and  a  Half  Hours'  Leave — Famous 
Players-Lasky — (with  Douglas  Maclean  and 
Doris  May). 

RISING  (Lawrence  Irving) 
His    Bridal    Night- Select — (with    Alice  Brady 
and   Edward  Earle). 

RIVES   (Hallie  Erminle) 
Long  Lane's  Turning,  The — Exhibitors-Mutual — 
(with  Henry  B.  Walthall). 

ROACH  (J.  Anthony) 
Lost  Princess,  The— Fox — (with  Albert  Ray  and 
Elinor  Fair). 

ROCHE  (Somers) 
Loot — Universal — (with  Joe  GIrard,  Helen  Gib- 
son, Gertrude  Aslor  and  Frank  Thompson). 
RODER  (Robert  F.) 
Greater  Love,  The — American   Cinema  Corp. — 
(with  Molly  King). 

ROB   (Vlngle)  , 
Twilight— Do    Luxe-Sherry — (with    Doris  Ken- 
yon). 

ROOSER  (A.  O.) 
Probation  Wife,  The — Select — (with  Norma  Tal- 
madge). 

RYAN   (Marah  EIIls) 
Told    In    the  Hills — Famous    Players-Lasky — 
(with   Robert  Warwick). 

SARDOU  (Vlctorien) 
Scrap  of  Paper,  A — (Screen  title  "Three  Green 
Eyes") — World  Film— (with  Carlyle  Black- 
well,  June  Elvldge  and  Evelyn  Greeley). 


282 


THE    MOVING    PICTURE  WORLD 


January  10,  1920 


SARVER  (Charles) 
Bringing  Up  Betty— World  Film— (with  Evelyn 
Greeley). 

SARVER  (Lucy) 
Home  Wanted — World — (with  Madge  Evans). 

SCOTT  (Leroy) 

Daughter  of  Two  Worlds,  A — First  National — 
(with  Norma  Talmadge). 

Mary  Regan — First  National — (with  Anita  Stew- 
art). 

SEDGWICK  (Edward) 
Winning     Stroke,     The  —  Fox  —  (with  George 
Walsh). 

SELTZER  (Charles  Alden) 
Coming  of  the  Law,  The — Fox — (with  Tom  Mix). 
Square  Deal  Sanderson — Famous  Players-Lasky 

—  (with  William  S.  Hart). 

Two-Gun  Man,  The — (Screen  title  "Treat  'Em 
Rough") — Fox — (with  Tom  Mix). 

SELWYN  (Edgar) 
For  Better,  For  Worse — Famous  Players-Lasky 

—  (with  Elliott  Dexter  and  Wanda  Hawley). 

SHAW  (Stanley). 
Jungle    Heart,  The — (Screen    title  "Fighting 
Destiny") — Vitagraph — (with  Harry  Morey). 

SHEEHAN  (Perley  Poore) 
Upstairs — Goldwyn — (with  Mabel  Normand). 

SHELDON  (E.  Lloyd) 
Marriage     for  Convenience — Keeney-Sherry) — 
(with  Catherine  Calvert). 

SHELDON  (Harry  S.) 
Little     Intruijer,  The — World — (with  Louise 
Huff). 

Thunderbolts  of  Fate — Hodkinson — (with  House 
Peters  and  Anna  Lehr). 

SHERWIN  (Louis) 
Bonds  of  Love — Goldwyn — (with  Pauline  Fred- 
erick). 

SIMMS  (George  R.) 
Romany    Rye,  The — (Screen    title    "The  Life 
Line") — Famous  Players-Lasky — (with  Jack 
Holt,  Seena  Owen,  Lew  Cody,  etc.). 

SOUTAR  (Andrew) 
Sealed  Envelope,  The — Universal — (with  Fritzi 
Brunette) . 

STOCKING    (Charles  F.) 
Mayor   of    Filbert,  The — Triangle — (with  Jack 
Richardson  i . 

SULLIVAN   (Francis  W.) 
Children  of  Banishment — Select — (with  Mitchell 
Lewis). 


TARKINGTON  (Booth) 
Country  Cousin,  The — Select— (with  Elaine  Ham- 
merstein). 

TETNNO  (Heliodore) 
Third  Kiss,  The — Famous  Players-Lasky— ( with 
Vivian  Martin). 

TERHUNE  (Albert  Payson) 
Once  a  Mason — Metro-Drew — (with  Mr.  and  Mrs. 

Sidney  Drew). 
Railroader,   The — Triangle — (with  George  Faw- 
cett). 

THOMAS  (Augustus) 
As  a  Man  Thinks — Artec — (with  Leah  Baird). 
Capitol,  The — Hodkinson — (with  Leah  Baird). 
In      Missouri — Famous      Players-Lasky — (with 

Robert  Warwick). 
Volcano,    The  —  A.rtco-Hodkinson —  (with  Leah 

Baird). 

TINNEY  (Frank) 
Vagabond    Luck — Fox — (with    Albert    Ray  and 
Elinor  Fair). 

TOWNLEY  (Captain  Houghton) 
liishop's     Emeralds,     The  —  Virginia  Pearson 
Photoplay,  Inc. 

TULLY  (May) 
Mary's  Ankle — Famous     Players-Lasky — (with 
Douglas  Maclean  and  Doris  May). 

VANCE  (Louis  Joseph) 
The — Hodkinson — (with  Doris 


Ken- 

Players-Lasky  —  (with 
(with  Doris  Ken- 


Bandbox, 
yon). 

False    Faces  —  Famous 

Henry  B.  Walthall). 
Wild  Honey — Sherry-Dietrich 

yon). 

VAN  LOAN    (H.  H.) 
New    Moon,  The — Select — (with    Norma  Tal- 
madge). 

Speed  Maniac,  The — Fox — (with  Tom  Mix). 

VAN   RENNSELAER  (Frederic) 
Gentleman    of    Quality,    A — Vitagraph— (with 
Earle  Williams). 

VAN  SHAIK 
Peace  of  Roaring  River, 
Pauline  Frederick). 

VEILLER  (Bayard) 
Thirteenth    Chair,    The — Pathe — (with 
Delva  and  Creighton  Hale). 

WALTER  (Eugene) 
.N'ancy  Lee — (Screen  title  "The  Way  of  a  Wo- 
man")— Select — (with  Norma  Talmadge). 
Paid     in    Full — Famous    Players-Lasky — (with 

Pauline  Frederick). 
Wolf.   The — Vitagraph — (with   Earle  Williams). 


(George) 

The — Goldwyn — (with 


Yvonne 


"Ten  Thousand  Fleets  Sweep  Over  Thee  in  Vain." 

The  big  shipwreck  set  with  the  rain  and  gale  providers  and  the  water  tanks 
up  on  the  right  for  Goldwyn's  big  picture,  "Tower  of  Ivory." 


WARSHAWSKY  (S.  J.) 
Gambling  in  Souls — Fox — (with  Madeline  Tra- 
verse). 

WATSON  (E.  L.  Grant) 
Where  Bonds  Are  Loosed — Waldorf  Photoplays. 

WAYNE  (Charles  Stokes) 
Winchester    Woman,    The  —  Vitagraph  —  (with 

Alice  Joyce). 
Marriage  of  Little  Jeanne  Sterling,  The — (Screen 
title    "The    Midnight    Bride" — Vitagraph — 
with  Gladys  Leslie). 

WEBSTER   (Henry  Kitchell) 
.Man  of  Honor,  A — Metro — (with  Harold  Lock- 
wood). 

WEBSTER  (Jean) 
Daddy  Long  Legs — First  National — (with  Mary 
Pickford). 

WELLS  (Carolyn) 
Vicky  Van- (Screen  title  "The  Girl  Next  Door") 
— Famous  Players-Lasky — (with  Ethel  Clay- 
ton). 

WELLS    (Leila  Burton) 
Naked     Truth,  The — Selznlck — (with  E^lgene 
O'Brien). 

WESTON  (George) 
Winning    Girl,    The— Famous    Players-Lasky — 
(with  Vivian  Martin). 

WHERRY  (Edith) 
Red  Lantern,  The — Metro — (with  Nazlmova). 

WHITE  (Stewart  Edward) 
Westerners,  The — Hodkinson — (with  Roy  Stew- 
art). 

WHITTAKER  (Charles  E.) 
Fires   of    Faith — Famous   Players-Lasky — (with 
Catherine  Calvert). 

WIDDEMER  (Margaret) 
Wishing  Ring  Man,  The — Vitagraph— (with  Bes- 
sie Love). 

WILDE  (Oscar) 
Lady  Wlndcmere's  Fan — Triangle. 

WILLARD  (James) 
Woman  of  Pleasure,  A — Pathe- (with  Blanche 
Sweet). 

WILLIAMS  (Frank) 
Wilderness  Trail,  The — Fox — (with  Tom  Mix). 

WILLIS  (F.  McGrew) 
Man  Who  Turned  White,  The — Robertson -Cole — 
(with  H.  B.  Warner). 

WINTER  (Louise) 

Marie.  Ltd.— Select— (with  Alice  Brady). 
WODEHOUSE  (P.  G.) 

Damsel  In  Distress,  A — Pathe — (with  June  Ca- 
price and  Creighton  Hale). 

Oh,     Boy — Pathe — (with    June    Caprice  and 
Creighton  Hale). 

Piccadilly   Jim — Selznlck — (with   Owen  Moore). 

Prince  and  Betty.  The — Pathe-Hampton — (with 
William  Desmond). 

WOLF  (Pierre) 
Gutter,  The  (Screen  title  "The  Virtuous  Model") 
— Pathe — (with  Dolores  Cassinelli). 

WONDERLETif  (W.  Carey) 
Follies     Girl,     The  — Triangle — (with  Olive 
Thomas). 

World    to    Live    In,    The — Select — (with  Alice 
Brady). 

WOODROW  (Mrs.  Wilson) 
Hornets    Nest,    The— Vitagraph— (with  Earle 
Williams). 

VVORRALL  (Techmere)   and  TERRY  (Harold; 
Man  Who  Stayed  at  Home,  The— Metro — (with 
Peggy  Hyland  and  Jack  Livingston). 

YOUNG   (Rlda  Johnson) 
Captain     Kldd,     Jr.— Famous  Players-Lasky— 

(with  Mary  Pickford). 
Lottery     Man,  The — Famous  Players-Lasky— 

(with  Wallace  Reld). 

ZELLNER  (Lois) 
Bill    Henry  —  Famous    Players-Lasky — (with 

Charles  Ray). 
Happy  Though  Married — Famous  Playeri-Lasky 

—  (with  Enid  Bennett). 


January  10,  1920 


THE  MOVING  PICTURE  WORLD 


285 


Educational  and  Non  -  theatrical  News 

Conducted  by  Margaret  1.  MacDonald 


Pathe  Review  to  Celebrate 
With  Interesting  Subjects 

PATHE  celebrates  the  first  birthday 
of  its  screen  magazine  with  Pathe 
Review  No.  34,  to  be  released  Jan- 
uary 18th,  presen-tlng:  a  series  of  the  most 
carefully  selected  subjects.  It  is  inter- 
«8tlng  to  note  the  rapid  improvement  in 
this  short  subject,  which  in  a  year's  time, 
has  developed  into  one  of  the  foremost 
features  of  its  kind.  Beginning  as  a  bi- 
weekly issue,  the  Pathe  Review  is  now 
being  released  every  week  and  is  an  es- 
tablished feature  in  thousands  of  theatres. 

An  innovation  is  introduced  into  the 
anniversary  number  with  the  new  fea- 
ture, "The  Spirit  of  the  Dance."  showing 
a  series  of  dances  Interpreted  by  noted 
terpsichorean  artists  and  arranged  by 
.Julian  Ollendorf.  The  first  presentation 
is  Madame  Desiree  Lubovska  in  the 
"Dance  of  Eve."  This  shows  that  dancing 
Is  a  natural  instinct  which  began  when 
Eve  danced  the  "temptation .  tango"  with 
a.  snake  in  the  Garden  of  Eden.  And  since 
that  day  when  mankind  was  barred  from 
Paradise  the  world  has  been  dancing 
to  many  tunes,  out  of  which  evolves  the 
present  day  jazz.  This  latest  outburst  is 
interpreted  by  Pat  Rooney  and  Lillian 
Fermoyle. 

With  the  ushering  in  of  the  New  Tear 
and  the  close  of  the  Great.  War,  there 
could  not  be  a  more  fitting  feature  than 
the  Pathe-color  presentation  of  "Where 
Liberty  Was  Cradled,"  showing,  with  ex- 
quisite coloring,  the  Lake  of  Lucerne  in 
Switzerland.  Centuries  ago  in  these 
quaint  spots,  where  the  Alps  come  close 
to  the  heavens,  a  hardy  mountain  race 
first  breathed  the  idea  of  liberty. 

An  amusing  Ditmars  animal  study,  "A 
Crook  or  Two  from  Progland,"  is  in- 
cluded along  with  "Ghosts  of  Summer 
Days,"  a  Pathecolor  showing  the  passing 
of  flowers  with  the  coming  of  the  winter, 
•yhis  latter  exhibits  startling  tricks  of 
photography  which  show  the  actual  drop- 
ping of  the  flowers. 


Cheater  Cnmeraman  Meetn  Disaster. 

In  anticipation  of  peevish  elephants 
and  inritaled  tigers,  the  man  who  goes 
hunting  big  game  with  a  camera  feels 
that  he  has  sufficient  to  contend  with  In 
bis  day's  work  without  having  a  lot  of 
unijecftssary  thrills  thrust  upon  him. 
■  Mr.  Cottar  sailed  from  Durban  a  few 
weeks  ago  in  the  interests  of  the  C.  L. 
Chester  Productions,  with  British  East 
Africa  as  his  destination.  A  letter  just 
received,  mailed  from  Nairobi,  tells  a  story 
Of  a  wild  voyage  up  the  east  coast  of 
Africa.  When  a  few  days  out  the  ship 
caught  fire  and  a  week  of  fighting  the 
flames  ensued.  The  boat  put  in  at  Zan- 
zibar, but  hustled  awa.v  as  soon  as  dis- 
covery was  made  that  no  facilities  for 
putting  out  the  fire  was  available.  Mom- 
basa was  finally  reached,  but  just  as  the 
Ship  was  well  In  the  harbor  It  blew  up. 
Mr.  Cottar  lost  four  motor  cars,  his  tents 

nd  ammunition,  but  saved  his  cameras, 

Ims  ,and  part  of  his  baggage. 
In  spite  of  his  loss  the  Intrepid  hunter 
started  away  for  the  bush  to  get  pictures 
of  animal  life  In  the  heart  of  British 
East  Africa.  He  will  cover  the  country 
completely  and  finish  up  with  a  whirl 
through  Abyssinia,  which  up  to  the  pres- 
ent has  been  more  or  less  of  a  No  Man's 
Land  for  the  photographer. 


"No   Coma   In   A  coma," 

One  of  the  latest  Chester  Outings,  "No 
Cqma  in  Acoma,"  takes  the  spectator  to 


enchanted  mesa  in  New  Mexico,  the  scene 
of  a  disaster  handed  down  in  the  Indian 
traditions  of  that  neighborhood,  near 
which  spot  no  man  ventures,  especially 
if  he  is  of  Indian  blood.  The  tradition 
tells  of  the  destruction  of  the  village  of 
Acoma,  which  was  built  at  the  summit  of 
the  mesa  centures  ago,  through  the  machi- 
nations of  the  devil.  Near  the  spot,  how- 
ever, another  village  has  been  built,  to 
reach  which  rocky  trails  must  be  tra- 
versed; and  after  one  gets  to  the  village 
proper  where  primitive  apartment  houses 
have  been  built  in  the  rocks,  there  is  still 
another  ascent  to  be  made  by  ladder  to 
reach  the  doors  of  the  houses.  All  of 
this  is  graphically  told  in  the  film,  and 
also  scenes  in  the  village  of  Acomita,  a 
mile  or  so  away,  where  the  younger  gen- 
eration have  made  their  homes,  and 
where  the  children  are  sent  to  school  like 
other  children  are  shown.  A  look-in  at 
the  pottery  industry  is  also  given  in  the 
film,  as  well  as  close-ups  of  interesting 
native  types. 


Told  in   Paramonnt  Magazine. 

No.  3866  of  the  Paramount  Magazine 
for  Dec.  28  contains  some  interesting 
scenes  taken  along  the  Massachusetts 
coast.  They  appear  under  the  title  of 
"Camera  Surf  Studies"  and  cover  many 
historic  and  traditional  points.  The  film 
is  attractively  tinted  in  green. 

No.  3868  for  Jan.  4  shows  the  Province- 
town  players  at  work  in  their  little  thea- 
tre in  Greenwich  Village.  Other  subjects 
in  this  issue  are  "Flapjack  Royalty," 
showing  restaurant  experts  at  work,  and 
"Swimming  Above  the  Clouds,"  taken  at 
the  famous  hot  and  cold  water  natural 
baths  in  the  mountains  of  Alberta,  Can- 
ada. 


Land   of   Montezuma   Filmed   By  Prizma. 

The  current  Prizma  release  is  "Guate- 
mala," modern  land  of  an  ancient  people, 
descendants  of  the  great  Montezuma. 

Guatemala  City  is  the  capital  and  is 
located  not  far  inland  from  San  Jose,  the 
Pacific  coa.st  port.  Each  morning  sees 
the  descendants  of  the  Aztec,  Toltec  and 
Maya  Indians  hurrj'ing  along  at  a  dog- 
trot with  heavy  loads  of  food  and  other 
wares  which  they  carry  to  the  public 
markets.  Their  dress  is  quaint  and  in- 
clines to  the  spectacular  at  times.  Artis- 
tic way-side  fountains  grace  this  busy 
thoroughfare  on  which  many  an  interest- 
ing type  is  found. 

The  rural  section  is  beautiful  in  its 
primitive  surroundings,  while  the  modern 
city  has  some  excellent  examples  of  ar- 
chitecture. Ancient  cathedrals  partially 
destroyed  by  earthquakes  remind  us  that 
the  Spaniard  at  one  time  ruled  this  land 
and  by  his  hand  erected  these  great  monu- 
ments. In  the  old  part  of  the  city  we 
still  find  massive  walls  of  stone  with  Iron- 
barred  windows. 


Goldivyn  Has  Interentlng  Subjectii. 

The  Goldwyn-Bray  Pictograph  No.  7020, 
scheduled  for  release  by  Goldwyn  on  Jan- 
uary 11.  reveals  the  secrets  of  fashion- 
able hairdressing.  It  is  entitled  "Woman's 
Crowning  Glory."  Other  subjects  In  this 
Issue  are  "People  You'd  Like  to  Know — 
Rex  Beach,"  and  a  cartoon  from  the  Bray- 
International  studios.  "Jerry  on  the  Job 
in  the  Chinese  Question." 

The  Pictograph  cameraman  visited  one 
of  the  most  noted  hairdressing  establish- 
ments in  the  country,  where  all  of  the 
intricacies  of  producing  a  permanent  wave 
were  revealed. 

There  is  also  an  intimate  study  of  Rex 
Beach  in  the  "People  You'd  Like  to  Know" 
series.  Mr.  Beach  shows  best  at  hia  home. 
Topside,  at  Ardsley-on-the-Hudson. 


Spanish  Sermonette  for 

Famous  Players-Lasky 

THE  first  Spanuth  Sermonette,  "The 
Christmas  Message,"  will  become  a 
part  of  the  program  furnished  by 
the  non-theatrical  department  of  the  Fa- 
mous Players-Lasky  Company,  according 
to  the  terms  of  an  agreement  made  be- 
tween that  company  and  H.  A.  Spanuth, 
president  of  the  Commonwealth  Pictures 
Company. 

Mr.  Spanuth  has  just  returned  from  New 
York,  where  he  went  to  show  the  first  of 
these  novelty  films  to  Nathan  H.  Friend, 
general  manager  of  the  Educational  De- 
partment of  Famous  Players-Lasky,  which 
furnishes  programs  for  churches,  schools 
and  clubs. 

Spanuth's  Sermonettes  are  stories  of  the 
Bible  adapted  for  the  screen.  "The  Christ- 
mas Message,"  which  has  just  been  added 
to  the  Famous  Players-Lasky  non-educa- 
tional program.  Is  the  story  of  the  birth 
of  the  Christ  Child.  ' 


Goidiryn  Industrial  Shoirs  Soap  MaklngTi 

The  Ford  Educational  Weekly  continues 
to  tell  the  public  the  inside  story  of  Amer- 
ica's great  industries.  In  the  latest  re- 
lease, which  is  distributed  by  Goldwyn, 
the  details  of  soap  manufacturing  are  told 
pictorially.  The  title  of  the  picture.  Bub- 
bles— I'm  Forever  Using  Soap,"  suggests 
the  nature  of  the  subject. 

The  picture  shows  the  collecting  of  fats, 
their  cleansing  in  huge  vats:  then  the 
process  of  adding  sodium  hydroxide,  the 
b.oiling  of  the  mixture. 


Some  Tbings  Wortli  Knoning, 

On  January  10  a  "Safety  First  for  Chil- 
dren" meeting  will  be  held  at  the  Capitol 
Theatre,  New  York  City,  at  which  the 
Universal  safety  first  film  "Careless  Amer- 
ica," which  has  to  do  with  the  prevention 
of  street  accidents,  will  be  exhibited. 


We  are  indebted  to  the  December  Bulle- 
tin of  the  Affiliated  Committees  for  Better 
Films  for  the  news  that  Buffalo  Is  making 
ready  to  fully  acquaint  the  coming  gen- 
eration with  the  greatness  of  the  home 
city  before  sending  It  forth  Into  the  larger 
wonder  world.  With  this  In  view  Oran 
L.  Pease,  of  the  Buffalo  Society  of  Nat- 
ural Science,  is  making  pictures  of  th© 
Buffalo  harbor,  grain  elevators,  coal  tres- 
tles, stock  and  lumber  yards  to  illustrate 
lectures  on  local  geography  in  the  public 
schools  of  Buffalo. 


Appearing  In  No.  7019  of  the  Goldwyn- 
Bray  Pictograph  Is  a  study  of  the  action 
Of  the  moon  In  causing  waters  to  rise 
and  fall.  Tides  and  the  Mooh"  Is  Its  title, 
and  explanations  of  the  subject  Is  made, 
by  means  of  a  series  of  drawings  and  pho- 
tographs. A.  W.  L.  FInley  number, 
"Hunting  Wild  Duck,"  Is  also  a  part  of 
this  issue. 


The  glove  manufacturers  of  Glovers- 
vlUe,  N.  Y.,  are  about  to  use  the  screen 
as  a  medium  for  advertising  their  works 
and  their  products  In  a  film  which  will 
be  circulated  through  the  Bureau  of  Com- 
mercial Economics,  Washington,  D.  C 


The  Liberty  Theatre  at  Victoria,  Mich.,  . 
has  been  turned  over  to  the  Social 
Service  Department  of  the  Victoria  Cop- 
per Mining  Company  and  will  hereafter 
be  run. as  a  community  enterprise,  under 
the  managemfent  of  Dr.  F.  B.  Van  Nuys. 


286 


THE    MOVING    PICTURE  WORLD 


January  10.  1920 


Universal  Comedies  at  the  Capitol. 

Universal  comedies  continue  to  hold 
the  stage  steadily  at  the  Capitol  Thea- 
tre. Except  for  one  or  two  interruptions 
these  films  have  been  a  regular  feature 
of  the  program.  "Weak  Hearts  and 
Wild  Lions,"  another  Century  Comedy, 
was  booked  to  show  at  this  theatre  dur- 
ing the  week  of  December  21.  "The 
Eternal  Triangle"  had  the  honor  of  be- 
ing on  the  opening  bill.  The  captivat- 
ing Mrs.  Joe  Martin  has  already  exhib- 
ited her  graces  on  this  exclusive  screen. 
Lyons  and  Moran  and  the  Century  Group 
have  been  there. 


New  York  Film  Building 
May  Soon  Become  Reality 

THE  dream  of  every  film  exchange 
man  in  New  York — to  bring  all 
the  exchanges  of  the  city  under 
a  single  roof — may  soon  be  realized  if 
plans  now  under  consideration  by  the 
film  exchange  building  committee  of  the 
National  Association  of  The  Motion  Pic- 
ture Industry  materialize.  It  is  reported 
that  several  of  the  largest  of  the  dis- 
tributing companies  have  approved  the 
general  idea  of  the  erection  of  one 
big,  modern  structure  to  house  the  ex- 
changes and  accessory  companies. 

An  impetus  to  the  plan  is  given  by 
the  success  of  the  national  association's 
committee  in  formulating  and  carrying 
out  negotiations  for  the  erection  of  ex- 
change buildings  in  several  large  ex- 
change centers  throughout  the  country. 
In  Kansas  City,  a  $500,000  building  has 
just  been  completed  and  plans  are  prac- 
tically consummated  for  the  erection  of 
similar  specially  constructed,  fireproof 
buldings  in  Cleveland  and  Chicago,  the 
total  investment  represented  being  in 
the  neighborhood  of  $3,000,000. 

The  idea  of  the  New  York  building 
is  still  in  its  first  stages,  but  it  is  said 
that  its  location  will  probably  be  some- 
where outside  of  the  theatrical  district 
and  oE  Broadway,  owing  to  the  increas- 
ingly high  rentals  prevalent  along  that 
thoroughfare  and  vicinity. 


Famou*  Figures  Appear  in  Pathe  Newrs. 

Many  world  famous  figures  and  events 
are  brought  into  the  limelight  in  the 
Pathe  News  No.  104.  George  Carpentier, 
the  smiling,  youthful  French  war  hero 
and  heavyweight  boxing  champion  of 
Europe,  is  shown  returning  to  France 
after  his  defeat  of  Beckett,  the  British 
title  holder. 

That  the  heart  of  the  United  States 
has  not  been  closed  to  "Black  Jack" 
Pershing  is  clearly  indicated  by  the  re- 
ception accorded  him  on  a  trip  through 
Dayton,  and  Chicago  and  recorded  in 
this  issue. 

Jersey  City  comes  into  the  spotlight 
once  more  through  the  deportation  of 
249  radicals  who  are  pictured  boarding 
the  "Soviet  Ark"  preparatory  to  their 
departure  for  Russia,  the  land  of  their 
ideals. 


Bell  Succeeds  Siegel. 

M.  Siegel,  formerly  associated  with 
Universal  and  Jewel,  handling  special 
features  out  of  the  office  of  the  Balti- 
more Film  Exchange,  412  East  Balti- 
more street,  has  been  succeeded  by 
Louis  H.  Bell,  formerly  with  Select. 
Mr.  Siegel  is  now  associated  with 
Screenart  Pictures  and  his  office  is  in 
the  Palmore  and  Homand  building. 


Just  Out  of  High  School  This  Girl 

Successfully  Runs  Oregon  Theatre 


WE  got  the  tip  from  Joe  Reddy,  of 
Pathe's  publicity  staf?— and  a 
letter  to  Dorothy  D.  Jaquish,  On- 
tario, Ore.,  did  the  rest.  Our  interest 
in  the  girl  centered  in  the  fact  that  she 
had  gone  on  with  a  business  her  father 
had  established,  made  good  and  added 
another  stone  to  the  monument  that 
every  passing  day  is  adding  to  wom- 
an's accomplishments  in  the  battle  for 
existence.' 

In  April,  1918,  the  owner  of  Dream- 
land, Ontario,  Ore.,  died.  His  prosper- 
ous theatre  business  had  to  be  contin- 
ued despite  the  calamity  that  had  be- 
fallen the  Jaquish  fortunes,  and  Dorothy, 
only  one  year  out  of  high  school,  under- 
took the  task.  We  asked  Miss  Jaquish 
to  send  along  her  picture  and  tell  us 
something  about  herself. 

Look  at  the  pretty  picture  and  read 
what  she  says:  "I  have  been  managing 
Dreamland  alone  since  father  died — 
nearly  two  years  now.  I  am  not  yet 
twenty-one  and  was  graduated  from 
high  school  in  1917.    My  house  has  a 


A  Pippin  of  an  Exhibitor 

Is  Dorothy  D.  Jaquish.  who  has  made 
good  in  Ontario.  Ore. 


We  can  readily  believe  what  Reddy 
says — for  we  have  looked  at  the  pho- 
tograph of  Miss  Jaquish.  And  if  we 
did  not  couple  her  likeness  with  thi» 
story  not  one  of  our  readers  would 
doubt  but  what  the  discovery  of  an- 
other film  star  had  been  made  in  far- 
oflf  Oregon. 

The  show  business  is  a  great  game, 
and  running  a  picture  theatre  is  an 
opportunity  that  has  come  to  many 
women.  Moving  Picture  World  would 
be  especially  grateful  if  other  women 
who  are  running  photoplay  theatres 
would  send  along  their  pictures  and 
say  a  word  about  themselves.  We 
should  like  to  print  as  many  of  these 
as  we  can  assemble  during  1920. 

That's  a  New  Year  resolution.  Will 
the  women  in  the  game  please  help  u> 
fulfil  it?  There's  a  lot  of  Dorothy  Ja- 
quishes  managing  theatres  throughout 
the  country. 


seating  capacity  of  415  and  I  play  pic- 
tures, vaudeville  and  road  shows. 
Modesty  Adds  to  Beauty. 

"The  photograph  shows  that  my  busi- 
ness does  not  worry  me,  but  I  have  my 
share  of  ups  and  downs  that  are  so 
characteristic  of  the  film  business.  I 
am  very  much  in  love  with  the  film 
game  and  want  to  be  in  it  always,  as  I 
feel  that  there  my  success  lies." 

Joe  Reddy,  with  the  greater  art  of 
wordsmithing  at  his  command,  has  this 
to  say  of  Miss  Jaquish:  "She  has  no 
opposition  just  now,  but  will_  have 
shortly,  for  another  theatre  is  in  the 
course  of  construction.  Miss  Jaquish 
is  prepared  for  any  invasion  of  her 
field.  In  fact,  she  welcomes  it,  for  it 
will  only  give  her  greater  latitude  for 
her  natural  ability  for  exploitation. 
She  could  boom  a  soap,  or  a  perfume, 
as  readily  as  she  could  motion  pic- 
tures, but  she  sees  greater  opportuni- 
ties for  her  in  the  cinema  field." 


London  Transplanted  Here. 

New  York  not  possessing  any  streets 
resembling  London  in  1860,  Famous 
Players-Lasky  has  had  to  build  street 
after  street  in  the  New  York  studios 
for  the  exteriors  of  "Dr.  Jekyll  and  Mr. 
Hyde,"  John  Barrymore's  forthcoming 
Paramount-Artcraft.  The  entire  Fifty- 
sixth  street  studio  at  present  is  dele- 
gated to  a  reproduction  of  the  exterior 
of  Dr.  Jekyll's  house  and  laboratory  and 
the  adjacent  narrow  street  of  the  poor 
section  of  London,  complete  even  to  the 
cobblestones,  "Blue  Goose  Inn"  sign  and 
the  sidewalk  display  of  the  shop- 
keepers. 


"Topics  of  the  Day"  for  BUnd. 

.Arrangements  have  been  made  where- 
by the  weekly  programs  of  the  Lite- 
rary Digest  "Topics  of  the  Day"  will  be 
printed  in  raised  type  in  the  Matilda 
Zeigler  Magazine  for  the  Blind,  which 
is  sent  free  to  thousands  of  blind 
readers  in  all  parts  of  the  world. 

This  circulation  of  the  popular  screen 
paragraphs  appearing  in  "Topics  of  the 
Day"  follows  the  discovery  that  the 
witticisms  had  become  a  regular  fea- 
ture of  the  daily  educational  program 
at  the  Red  Cross  Institute  for  the 
Blind  at  Baltimore. 


Callahan  Recovers  from  Operation. 

Friends  of  Diaz  Callahan,  Realart 
manager  at  Dallas,  Tex.,  will  be  glad  to 
learn  that  the  energetic  Western  ex- 
change man  is  recovering  from  his  re- 
cent throat  operation. 

Mr.  Callahan  had  been  under  doctor's 
treatment  for  several  days  previous  to 
his  operation  and  it  was  thought  that 
the  ordeal  could  be  postponed  for  a 
week  in  order  that  Mr.  Callahan  might 
conclude  a  special  holiday  drive  in  the 
interests  of  Realart  films. 


"Why  Go  Home?"  New  Rolin  Comedy. 

"Why  Go  Home?"  is  the  title  of  the 
new  Rolin  Comedy,  released  January 
11  by  Pathe,  in  which  "Snub."  Pollard 
is  featured.  Mildred  Davis,  Eddie  Bo- 
land  and  "Sunshine  Sammy,"  the  col- 
ored kid,  assist  him  with  their  droll 
comedy  methods.  A  beauty  chorus  of 
cabaret  artists  add  their  pulchritude 
to  the  comedy. 


January  10,  1920  THE    MOVING    PICTURE    WORLD  287 

Gillstrom  Mixes  Sublime,  Ridiculous 
and  Ring  Lardner  in  Scenic  Cocktail 


JUST  put  yourself  in  Arvid  Gill- 
strom's  shoes — or  rather  behind  the 
wheel  of  his  car.  Suppose  you 
hadn't  seen  a  real  asphalt  boulevard  in 
18,000  miles.  Imagine  that  you  had 
driven  at  the  head  of  a  caravan  of  six 
cars  for  twenty-six  weeks,  from  Colo- 
rado to  Oregon,  over  mountain  roads 
that  made  the  Slough  of  Despond  look 
like  Fifth  avenue  dressed  up  for  the 
police  parade. 

And  just  suppose  that  after  those 
long  racking  months  of  broken  axles, 
torn  fenders,  smashed  wind  shields  and 
near  somersaults  down  canyons  you  had 
struck  the  shining,  smooth  boulevard 
leading  into  Denver.  Wouldn't  you  have 
stepped  on  the  gas,  too? 

And  the  Story  "Went  Over." 

That's  just  what  Arvid  E.  Gillstrom, 
returning  from  directing  the  series  ot 
comedy  travel  pictures  for  Paramount, 
did.  The  gas  pedal  went  right  down 
to  the  floor  and  the  Gillstrom  brain 
was-  ransacked  of  every  trick  that  would 
get  an  ounce  more  of  speed  out  of  the 
motor. 

The  five  cars  behind  "obeyed  the  im- 
pulse" also.  And  six  speedometer 
needles  were  trying  to  push  past  the 
limit  when — whiz-whiz-whiz — three  mo- 
tor cops  shot  by.  And  would  you  be- 
lieve it — Gillstrom's  story  of  boulevard- 
longing  went  over  like  a  sob  sister's 
account  of  the  old  mortgaged  home- 
stead that  stood  near  the  well. 

The  World  man  and  Charles  Mc- 
Carthy, publicity  manager  for  Famous 
Players-Lasky,  entertained  by  Mr.  Gill- 
strom at  luncheon  in  the  Astor  grill, 
could  not  but  compare  the  atmosphere 
of  the  latter  rendezvous  of  "magnates" 
with  the  atmosphere  o*!  the  great  West 


Arvid  E.  Gillstrom 

Returns  after  le.sponsible  task  of  directing 
"So  This  Is  .America;"  Serieu  for 
Paramount. 


By  William  J.  Reilly 

which  Mr.  Gillstrom  supplied  in  tales 
of  his  party's  wild  adventures. 

His  story  was  one  of  wrecks  and 
mountain  goats,  geysers  and  skunks, 
bear  cubs  and  seven-day  horseback 
trips,  waterfalls,  giant  trees,  giant  rocks, 
and  giant  almost  everything. 

The  Gillstrom  party,  just  returned,  in- 
cluded Jack  Gardner,  Ethel  Burton,  and 
Buddie  Ross.    Nathan  Friend,  head  of 


Famous  Players'  non-theatrical  depart- 
ment, together  with  Mrs.  Friend,  visited 
the  party  at  Gardner,  Mont.,  and  re- 
ceived the  "welcome"  with  the  band 
which  closed  the  store  for  the  after- 
noon to  turn  out. 

A  Novel  Assignation. 

It  seemed  that  Mr.  Gillstrom's  assig- 
nation had  been  to  take  a  little  of  the 
Sublime,  mix  it  with  a  bit  of  the  Ridicu- 
lous, add  a  dash  of  Ring  Lardner,  and 
put  out  the  result  as  the  "So  This  Is 
America !"  series  of  comedy  travel  pic- 
tures for  Famous  Players-Lasky. 

Just  another  way  of  putting  it,  bul 
that  was  his  job.  It  was  'way  back 
last  spring  that  Paramount  was  in- 
spired with  the  idea  of  making  this 
series  of  comedy  scenics  with  titles  to 
be  written  by  Ring  W.  Lardner,  the 
mighty  wielder  of  the  comic  pen. 

Travel  pictures  there  have  been  and 
will  be— things  of  beauty  and  pure  joys 
forever.  And  comedies  there  have  been 
and  will  be — things  of  bathing  beauties 
and  therefore  joys  forever.  But  there 
never  had  been  a  combination  of  the 
two. 

Foreground  Comedy. 

For  instance,  you  have  been  taken 
via  the  travel  film  through  Yellowstone 
Park.  But  you  haven't  seen  its  beauties 
in  the  background  with  the  touch  of  fun 
in  the  foreground.  That  is  what  the 
"So  This  Is  America!"  series  does. 

Just  by  way  of  example..  It  is  not 
giving  away  any  of  Mr.  Gillstrom's 
secrets  to  tell  that  he  filmed  Old  Faith- 


ful geyser  in  Yellowstone  while  it  wa> 
"blowing"  with  his  company  of  players 
putting  over  a  comedy  incident  not  ten 
feet  from  the  geyser  itself,  which  is 
just  one  of  the  many  surprises. 

To  give  a  more  adequate  idea  of  the 
series  as  a  whole,  there  will  be  an  even 
dozen  two-reelers.  There  is  a  plot  run- 
ning through  the  whole  twelve,  but  un- 
like the  well-known  serial,  each  pic- 
ture is  complete  in  itself. 

The  plot  centers  about  a  returned  war 


hero,  played  by  Jack  Gardner.  Friend 
hero,  all  bemedaled,  is  on  his  return 
made  the  matrimonial  target  of  a  half 
dozen  girls  in  his  home  town.  His 
father  advises  him  to  "see  America 
first,"  and  the  boy  acts  on  the  advise. 
Three  of  the  girls  find  ways  of  follow- 
ing him,  so  his  "seeing  America"  tour 
is  accompanied  by  a  series  of  attempts 
to  avoid  these  persistent  devotees  of 
Cupid. 

Although  Mr.  Gillstrom  had  the  story 
well  in  mind  before  he  left  Denver, 
nevertheless  a  great  deal  depended  on 
the  actual  locations  and  what  was 
framed  around  them.  There  is  where 
entered  the  Gillstrom  ingenuity,  culti- 
vated by  four  years  as  director  on  the 
Sennett  lot,  a  year  with  the  Fox  comedy 
forces,  and  a  combination  directorial 
term  at  both  comedy  and  drama. 

Good  Stuff  Is  There. 

It  would  be  giving  away  a  lot  of  good 
stuff  to  tell  of  the  many  original  stunts 
framed  about  well-known  spots  in  Rocky 
Mountain  National  Park,  the  Garden  of 
the  Gods,  Yosemite  Valley,  and  on  the 
Columbia  Highway.  But  it  is  certain 
the  Mr.  Gillstrom  has  taken  his  in- 
gredients, the  Sublime  in  the  beauties 
of  the  West,  the  Ridiculous  in  his 
comedy  action  and  the  Lardner  titles 
and  mixed  them  into  an  altogether  new 
scenic  cocktail  of  which  exhibitors  may 
quaflf  deep  with  greqt  legality  and  profit. 
The  first  of  the  series  will  be  released 
in  February. 


288  THE    MOVING   PICTURE   WORLD  January  10.  1920 


January  10,  1920 


THE    MOVING   PICTURE  WORLD 


289 


Douglas  Fairbanks  Piles  Up  Laughs 
in  "When  the  Clouds  Roll  By 


WHEN  the  moment  came  to  shoot 
one  particular  scene  in  "When 
the  Clouds  Roll  By,"  Douglas 
Fairbanks  must  have  heaved  a  sigh  of 
absolute  satisfaction.  He  has  leaped, 
dived  and  run  ;  rode  horizontally,  verti- 
cally, sidewise  and  upside  dov^^n.  He 
has  vaulted  fences,  shot  through  win- 
dows and  danced  along  telegraph  wires. 
He  has  scaled,  ladderless,  ten  story 
buildings;  but  never  before  in  his  cata- 
pultic  and  astonishingly  agile  screen 
career  has  he  walked  upon  the  ceiling. 
This  surprising  stunt  is  one  of  the  best 
features  of  Fairbanks'  latest  United 
Artists'  picture;  and  "When  the  Clouds 
Roll  By"  offers  an  unlimited  field  for  his 
acrobatic  tricks,  and  also  supplies  him 
with  situations  in  which  he  is  at  the 
top  of  his  ability  to  entertain  as  an 
actor. 

A  Sure  Enough  Flood. 

Although  the  action  of  the  picture  is 
whimsical,  at  times  fantastic,  the  human 
note  is  sounded  throughout.  For  con- 
tinuous and  unalloyed  good  fun,  it  is  in 
the  front  rank  of  Fairbanks'  releases. 
Before  the  clouds  which  threaten  the 
happiness  of  Daniel  Boone  Brown  and 
his  sweetheart  have  all  rolled  by  the 
hero  goes  through  a  series  of  adventures 
quite  unlike  anything  seen  before — and 
survives  a  flood.  This  flood  is  the  real 
thing.  The  way  it  comes  crashing 
down  on  human  beings  and  their  domes- 
tic animals  and  sends  their  houses  and 
homes  adrift  in  the  darkness  and  then 
spreads  itself  and  the  wrecked  buildings 
over  the  landscape  will  make  folks  along 
the  Ohio  river  take  to  their  rafts  and 
rowboats  if  the  picture  is  ever  shown  in 
their  towns. 

A  Forty  Horse  Power  Nightmare. 

The  scene  the  next  morning  with 
Brown  and  a  dozen  neighbors  perched 
in  a  tree  and  the  roofs  of  the  half-sub- 
merged houses  covered  with  other  flood 
victims  is  the  novel  and  realistic  setting 
for  a  lot  more  Fairbank  comedy.  Before 
this  happens  Brown  has  defied — after 
being  absolutely  controlled  by  them — 
every  superstition  invented  by  man,  and 
gone  through  a  nightmare  that  is  vastly 
amusing  and  particularly  well  done.  The 
use  of  the  ultra-rapid  camera  to  produce 
the  effect  of  his  floating  along  a  foot 
above  ground  was  no  less  than  inspira- 
tion. 

The  supporting  company  and  every 
detail  pi  production  are  first  class. 
Kathleen  CliflFord  plays  Lucette  Ban- 
croft in  a  spirit  of  demure  comedy 
that  matches  the  character  perfectly,  and 
Frank  Campeau  makes  a  real  type  of 
Mark  Drake,  the  mayor  of  a  small  town 
in  Texas. 

Doug's  Delicate  Lunch. 

Daniel  Boone  Brown,  the  hero  of 
"When  the  Clouds  Roll  By,"  is  a  likable 
chap  who  is  chosen  by  a  Doctor  Metz  as 
the  subject  or  rather  the  victim  of  a 
psychological  experiment.  This  Metz 
wishes  to  prove  to  the  scientific  world 
new  powers  of  hypnotism  and  auto  sug- 
gestion. His  first  move  is  to  install  a 
trusted  assistant  as  Daniel's  valet,  and 


By  Edward  Weitzel 

the  young  fellow  is  shown  being  served 
a  midnight  lunch  of  onions,  lobster, 
Welsh  rarebit  and  mince  pie.  After  this 
he  goes  to  bed  and  has  a  nightmare  of 
forty  horse  power.  The  articles  he  has 
eaten  become  endowed  with  life  and 
chase  him  madly  every  place  he  goes. 
He  walks  on  the  ceiling,  leaps  through 
brick  walls  and  down  long  chimneys,  and 
does  everything  else  a  person  does  in 
bad  dreams,  even  to  almost  losing  the 
lower  half  of  his  pajamas  when  he  finds 
himself  in  the  centre  of  a  crowd  of 
pretty  girls. 

The  Bursting  of  the  Dam. 

Having  cultivated  a  belief  in  every 
superstition  and  also  aroused  his  uncle's 
ire  by  always  being  late  at  the  office, 
Daniel  further  complicates  matters  by 
falling  in  love.  His  charmer  is  Lucette 
Bancroft,  an  art  student  who  lives  in 
Greenwich  Village,  New  York  head- 
quarters for  all  tried  and  true  Bohemi- 
ans. She  comes  from  a  small  town  in 
Texas,  where  her  father  owns  oil  land. 
Mark  Drake,  the  mayor  of  the  place,  is 
in  love  with  Lucette,  but  that  does  not 
prevent  him  from  coming  to  New  York 
to  get  Brown's  uncle  to  help  him  work 
a  sharp  deal  for  possession  of  the  Ban- 
croft property.  The  rivalry  between 
Daniel  and  Drake  for  Lucette's  love  is 
strenuous,  and  Doctor  Metz  helps  Drake 
make  the  girl  believe  that  young  Brown 
is  unworthy  of  her.  She  leaves  New 
York  the  night  she  is  to  marry  Daniel 
and  starts  back  to  Texas  with  the  may- 
or. Daniel  catches  the  same  train  by 
leaping  to  the  roof  of  a  coach  while  the 
train  is  in  motion,  has  Drake  loc<ed  up 


in  a  stateroom  as  an  escaped  lunatic, 
and  stands  guard  over  the  apartment 
occupied  by  Lucette,  who  will  not  listen 
to  his  side  of  the  story.  The  bursting 
of  a  dam  and  the  washing  away  of  the 
track  forces  everyone  to  leave  the  train. 
Daniel  and  Lucette  are  separated  in  the 
darkness  and  storm  and  do  not  meet 
until  the  next  morning. 

A  Novel  Wedding. 
From  the  limb  of  a  tree,  in  the  midst 
of  the  flood,  Daniel  spies  Lucette,  high 
and  unexpectedly  dry  on  the  roof  of  a 
floating  house.  He  jumps  into  the  water, 
swims  to  where  his  once  promised  bride 
is  balancing  herself  on  the  shingles  and 
bids  her  a  cheery  "Good  Morning."  He 
then  treats  her  to  an  exhibition  of  fancy 
diving  and  swimming  while  he  hunts  a 
breakfast  for  her  in  the  flooded  kitchen 
of  the  house.  The  best  he  can  do  is  a 
watermelon,  but  the  girl  is  very  hungry 
and  very  grateful,  and  Daniel  has  little 
trouble  in  setting  matters  right  between 
them.  The  flood,  which  first  wrenched 
them  apart  and  then  brought  them  to- 
gether again,  obligingly  sends  a  minister 
and  his  church  drifting  down  stream  at 
this  opportune  moment.  Like  ships  that 
pass  in  the  night,  the  two  buildings 
meet  for  a  moment  on  the  breast  of  the 
waters.  But  that  moment  is  long  enough 
for  the  energetic  Daniel  Boone  Brown 
to  invite  the  minister  aboard  his  build- 
ing, and  the  wedding  knot  is  tied  with 
all  hands  clinging  to  the  peak  of  the 
roof.  Thus  does  "When  the  Clouds  Roll 
By"  come  to  both  a  familiar  and  a  novel 
end. 

An  ultra-rapid  camera  is  used  in  this 
Fairbanks  picture  to  get  a  "nightmare" 
effect.  "Tliis  is  no  less  than  inspira- 
tion" and  wortli  a  big  boost. 


290 


THE    MOVING    PICTURE  WORLD 


January  10,  1920 


Mooney  Finds  Exhibitors  Welcome 

Bookings  on  the  Percentage  Basis 


PAUL  C.  MOONEY,  general  sales 
manag-er  for  the  Louis  B.  Mayer 
Productions,  starring  Anita  Stewart 
and  Mildred  Harris  Chaplin,  has  arrived 
in  New  York  after  a  tour  of  the  prin- 
cipal cities  from  New  York  to  the  West 
Coast,  arranging  the  special  percentage 
presentations  of  "In  Old  Kentucky"  and 
establishing  the  Mildred  Harris  Chap- 
lin series,  which  will  soon  be  initiated 
as  the  new  Meyer  release  through  the 
First  National  Exhibitors'  Circuit. 

Asked  regarding  trade  conditions,  Mr. 
Mooney  said: 

"In  addition  to  arranging  the  ex- 
tended run  presentations  of  Anita 
Stewart's  big  melodrama  'In  Old  Ken- 
tucky' and  the  initial  showing  of  Mil- 
dred Harris  Chaplin  in  Mayer-made 
First  National  releases,  my  object  was 
to  feel  the  pulse  of  the  public  regard- 
ing motion  pictures  in  general  and  the 
making  of  big  specials  in  particular. 

"Mr.  Mayer  has  expressed  himself  as 
believing  in  the  policy  of  making  bigger 
pictures  that  warrant  putting  behind 
them  real  showmanship  and  capable  of 
being  played  on  a  percentage  basis  in 
the  larger  cities.  I  had  expected  con- 
siderable opposition  to  the  percentage 
idea,  but  was  agreeably  surprised  by  the 
opinion  of  a  majority  of  leading  first- 
run  exhibitors,  to  the  effect  that  they 
would  welcome  a  percentage  policy 
backed  up  with  pictures  big  enough  to 
warrant  it. 

Percentage  Fair  to  Both  Sides. 

"They  feel  that  pictures  sufficiently 
big  can  be  handled  much  more  advan- 
tageously on  percentage,  even  from  the 
theatre  standpoint,  because  of  the  addi- 
tional help  put  behind  a  local  presen- 
tation by  the  presence  of  a  good  pub- 
licity man,  and,  secondarily,  through 
the  effect  of  other  picture  productions 
of  the  producer  knowing  that  he  is  go- 


ing to  get  paid  what  he  is  entitled  to 
on  a  particularly  fine  picture.  The  per- 
centage proposition  is  fair  to  both  sides 
and  theatre  owners  are  quickly  realiz- 
ing that  'playing  percentage'  means 
more  profit  to  them  than  a  straight  ren- 
tal basis." 

Mr.  Mooney  spent  several  days  with 
Mr.  Mayer  at  the  Mayer  Studios  in  Los 
Angeles,  and  saw  the  filming  of  scenes 
of  Anita  Stewart's  newest  picture,  "The 
Fighting  Shepherdess,"  and  Mildred 
Harris  Chaplin's  initial  release,  "Polly 
of  the  Storm  Country,"  by  Grace  Miller 
White,  who  wrote  "Tess  of  the  Storm 
Country"  for  Mary  Pickford  and  "The 
Secret  of  the  Storm  Country"  for  Nor- 
ma Talmadge. 


Selznick's  January  Films 
Have  Four  Favorite  Stars 

FOUR  productions  of  more  than  or- 
dinary quality  are  listed  on  the 
Selznick  schedule  for  release  during 
January.  They  star  four  popular  screen 
actresses  and  each  production  was 
tnade  to  be  released  as  examples  of 
the  quality  pictures  the  Selznick  org;nii 
zation  has  on  its  1920  program. 

The  titles  and  stars  are:  "Greater 
Than  Fame,"  starring  Elaine  Hammer- 
stein  :  "She  Loves  and  Lies,"  a  Norma 
Talmadge  special;  "The  Imp,"  featuring 
Elsie  Janis,  and  "Footlights  and  Shad- 
ow;," starring  Olive  Thomas. 

"Greater  Than  Fame"  was  written  b.\ 
-S  Jay  Kaufman,  the  New  York  Globe'b. 
kound-the-Towner.  The  screen  version 
abounds  with  heart  thrills,  bits  of  melo- 
drama and  deft  touches  of  humor.  Al 
though  largely  an  adventure  story  ;i 
love  theme  runs  throughout  and  adds 
to  the  finesse  "Greater  Than  Fame" 
w:is  d.rected  by  .Alan  Crosland.  and  the 
supporting    cast    includes    Walter  Mr- 


Grail,  W.  H.  Tooke,  Julia  Swayne  Gor- 
don, Albert  Roccardi,  Cora  Williams, 
John  Walker,  Arthur  Donaldson,  Flora 
Kingsley,  Eugene  Woodward,  and  J. 
Furey. 

Norma  Talmadge   in   a  Special. 

Admirers  of  Norma  Talmadge  are  due 
for  a  surprise  in  her  new  special.  "She 
Loves  and  Lies"  is  a  screen  version  of 
the  novel  by  Wilkie  Collins.  Conway 
Tearle  plays  opposite  Miss  Talmadge. 
"She  Loves  and  Lies"  is  full  of  inter- 
esting moments  and  should  do  much  to 
further  the  excellent  reputation  of 
Norma  Talmadge. 

Elsie  Janis  is  co-author  of  "The  Imp." 
Joe  King  heads  the  supporting  cast, 
which  is  composed  of  Ethel  Stewart, 
E.  J.  Ratcliffe,  Duncan  Penwarden,  John 
Southerland,  William  Fredericks,  Ar- 
thur Marton,  Jack  Ridgeway  and  Joseph 
Granby.  Edmund  Goulding  who  wrote 
the  scenario  for  the  production  was 
the  co-author  with  Miss  Janis.  Robert 
Ellis  directed  the  production. 

Olive  Thomas  has  the  leading  role 
in  ''Footlights  and  Shadows,"  written  by 
Bradley  King.  The  story  is  such  that 
Miss  Thomas  has  a  chance  to  display 
personality  and  versatility.  She  has  the 
role  of  a  Follies  chorus  girl,  and  natu- 
rally this  allows  for  many  unusual 
scenes.  The  supporting  cast  includes 
Alexander  Cuslow,  Ivo  Dawson,  Van 
Bauser  and  May  Hicks. 


United  Cigar  Stores  Head 
Now  Allied  with  Goldwyn 

EDWARD  WISE,  president  of  the 
United  Cigar  Stores,  was  elected 
a  member  of  the  board  of  directors 
of  the  Goldwyn  Pictures  Corporation  on 
Tuesday,  December  23.  It  is  significant 
that  another  of  .A.merica's  leading  busi- 
ness men  has  joined  forces  with  the 
Goldwyn  company. 

In  the  fifteen  years  during  which  Mr. 
Wise  has  been  associated  with  the 
United  Cigar  Stores,  he  has  seen  the 
company  grow  from  one  small  store 
in  Nassau  street.  New  York  City,  to  an 
organization  owning  more  than  1,000 
stores  from  coast  to  coast  and  from 
the  Canadian  border  to  the  Gulf  of 
Mexico. 

Much  of  the  development  of  this 
enormous  enterprise  is  due  to  Mr. 
Wise's  activity  and  versatility. 


Has  Alcock's  Last  Flight  Viow*. 

The  last  flight  pictures  of  Sir  John 
.\lcock,  pioneer  non-stop  flyer  over  the 
.A.tlantic,  who  was  killed  recently  in  an 
accident  in  France,  appear  in  Pathe 
News  No.  98.  It  was  Alcock  who 
piloted  the  machine  in  which  a  Pathe 
cameraman  obtained  the  first  views  of 
London  from  the  air,  ever  released  in 
the  United  States.  This  subject  is  one 
of  the  most  interesting  ever  appearing 
in  the  Pathe  News,  and  is  now  historic 
in  view  of  the  untimely  end  of  the  great 
British  aviator,  whose  nerve  and  dar- 
ing was  unsurpassable. 


Not  Worrying  About  Paddling  Their  Own  Canoe. 

Bert  Lytell  and  Leatrice  Joy  under  their  "own  power"  in  "The  Right  of  Way," 
Bert's  next  Metro  starring  vehicle.     Director  Jack  Dillon  and 
Cameraman  Bob  Kurrle  do  the  watching  on  Lake  Tahoe. 


A«her  Visits  San  Francisco. 

E.  M.  Asher,  formerly  manager  of  the 
Tivoli  Opera  House,  San  Francisco,  but 
now  personal  representative  of  Mack 
Sennett,  arrived  at  that  city  just  before 
the  holidays,  to  confer  with  Fred  Dahn- 
ken,  Jr.,  president  of  the  Turner  & 
Dahnken  Circuit,  relative  to  the  pre- 
miere presentation  of  the  latest  Sennett 
film  achievement.  "Down  on  the  Farm." 


January  10,  1920 


THE    MOVING    PICTURE  WORLD 


291 


Quimby  of  Pathe  Tells  in  Detail 

Purpose  of  Associated  Exhibitors 


THE  Associated  Exhibitors,  Inc.,  is 
now  more  than  a  mere  name  or  an 
idea;  it  is  an  established  fact." 
Thus  Director  of  Exchanges,  Fred  C. 
Quimby,  of  Pathe,  sums  up  the  results 
of  his  extended  trip  throughout  the 
United  States,  from  which  he  has  re- 
turned. For  the  first  time,  this  paper  is 
in  a  position  to  give  definite  information 
on  the  big  Pathe  proposition  which  is 
now  successfully  launched. 

Of  the  thirty-two  franchises,  seven- 
teen have  been  definitely  awarded.  The 
seventeen  which  have  come  into  the  new 
organization  represent  some  of  the  big- 
gest and  best  known  exhibitors  in  the 
country. 

The  calibre  of  the  membership  is 
shown  by  the  mention  of  names:  Lub- 
liner  &  Trinz,  of  Chicago;  Harry  Cran- 
dall,  of  Washington  ;  Mike  Shea,  of  Buf- 
falo ;  Paul  Gustanovic,  of  Cleveland; 
Merrill  Theatre  Company,  of  Milwau- 
kee; Ruben  &  Finkelstein,  of  Minne- 
apolis; Harding  &  Coen,  of  Omaha; 
America  Theatre,  of  Denver;  Harris  & 
Ackerman,  of  Salt  Lake,  San  Francisco 
and  Los  Angeles  ;  Clemmer  &  Lambach, 
of  Spokane  and  Portland;  Clemmer  The- 
atre, of  Seattle;  Sam  Harding,  of  Kan- 
sas City;  Olsen  &  Sourbier,  of  Indian- 
apolis, and  J.  H.  Cooper,  of  Oklahoma 
City. 

Announces  Purpose. 

"There  are  several  others  who  are  as 
good  as  signed,"  says  Mr.  Quimby,  "but 
pending  the  receipt  of  the  signed  con- 
tracts we  prefer  not  to  mention  their 
names. 

"The  association  is  being  formed  for 
the  purpose  of  buying  big  independent 
productions,  contracting  with  stars  and 
producers  for  their  productions,  etc.,  in 
order  to  fortify  franchise  holders'  thea- 
tres with  the  best  class  of  product  and 
as  a  protection  against  possible  perni- 
cious combines,"  added  Mr.  Quimby  in 
discussing  the  new  organization.  The 
association  will  have  its  general  man- 
ager and  the  home  office  will  be  in  New 
York.  At  this  office  will  be  conducted 
the  business  afiPairs  of  the  organization. 
The  first  meeting  will  be  held  in  Janu- 
ary, when  a  president,  a  board  of  direct- 
ors and  a  purchasing  committee  will  be 
elected.  The  purchasing  committee  will 
negotiate  and  contract  with  producers, 
stars  and  independent  productions. 

Eliminating   the  Middleman. 

"The  Associated  Exhibitors  is  a  100 
per  cent,  exhibitors'  organization,  con- 
trolled, owned,  operated  and  with  a  pol- 
icy fully  outlined  by  its  exhibitors.  In 
each  territory  the  franchise  holder  for 
that  territory  will  sell  franchises  for 
that  territory.  These  franchises  will 
give  to  their  holders  exclusive  right  to 
show  all  productions  released  by  the 
Associated  Exhibitors,  Inc.  This  means 
that  eventually  there  will  be  8,000  or 
10,000  franchise  holders  in  the  Associ- 
ated Exhibitors,  Inc. 

"The  sole  purpose  of  ihe  association 
is  to  eliminate  the  middleman  by  bring- 
ing the  producer,  star,  director  and  in- 
dependent seller  of  big  state  rights  fea- 


tures into  direct  contact  with  the  ex- 
hibitor. Its  object  also  is  to  prevent, 
fight  and  overthrow  any  attempt  at 
monopoly.  Domination  in  this  field 
would  mean  that  eventually  the  exhibi- 
tor would  be  compelled  to  turn  over 
his  theatre  to  the  dominating  element. 

"The  Associated  Exhibitors  plan  is  to 
give  the  exhibitor,  the  star,  the  director 
or  the  producer  financial  returns  com- 
mensurate with  the  drawing  power  of 
their  productions.  Therefore  the  launch- 
ing of  the  new  organization  cannot  but 
mean  a  new  day  for  those  responsible 
for  quality  productions.  The  Associated 
Exhibitors  are  materially  interested  in 
securing  high-class  productions  for  their 
theatres,  in  seeing  that  they  receive  the 
proper  exploitation  and  in  seeing  that 
such  successful  productions  shall  be 
available  to  exhibitors  in  the  respective 
territories  who  are  not  franchise  holders 
at  equitable  rentals. 

"Under  the  plan,  producer,  star  and 
director  will  receive  the  reward  to  which 
they  are  justly  entitled.  Better  under- 
standing between  exhibitor  and  producer 
is  certain  to  come  as  a  result  of  this 
broad  and  liberal  policy.  Individual  self- 
ishness will  not  prevail,  since  the  asso- 
ciation will  formulate  its  own  policy,  will 
outline  its  own  exploitation  plans. 

"Furthermore,  under  the  Associated 
Exhibitors  plan,  exhibitors  will  have  real 
money-making  attractions  at  fair  prices, 
these  prices  being  based  on  a  sane  valu- 
ation of  the  negative.  It  is  obvious  that 
as  a  franchise  in  the  Associated  Ex- 
hibitors renders  the  holder  independent 
of  pernicious  competition,  ruinous  bid- 
ding for  big  attractions  will  be  elimi- 
nated to  the  benefit  of  the  franchise 
holder.    As  rentals  will  be  based  upon  a 


fixed  and  fair  percentage  basis,  the  big 
theatre  and  the  little  theatre  will  each 
have  justice. 

"There  can  be  no  question  as  to  the 
benefits  of  combination.  The  banding 
together  of  many  theatres  vastly  in- 
creases their  power  of  acquisition.  A 
dozen  individuals,  clubbing  together  to 
purchase  at  wholesale,  might  reduce  the 
cost  of  living  for  each  member  a  little; 
but  let  thousands  combine  and  it  is  evi- 
dent that  their  purchasing  power  must 
exceed  that  of  the  largest  wholesaler. 
So  here,  the  small  exhibitor  as  well  as 
the  large  is  enabled  to  get  the  best  pro- 
ductions because  his  organization  is  able 
to  pick  and  choose,  to  demand  and  re- 
ceive, and  to  pay  the  price  that  the 
best  must  always  bring. 

"Where  does  Pathe  come  in  on  the 
organization  ?  The  Associated  Exhibi- 
tors have  selected  us  to  handle  the  dis- 
tribution of  their  product  throughout 
the  world,  and  this  selection  was  made 
after  a  careful  analysis  of  the  methods 
of  distribution  of  other  concerns.  Pathe 
has  more  branch  offices  throughout  the 
United  .States  than  any  other  distribut- 
ing concern  in  the  business  operating 
on  sound  business  principles  such  as  ob- 
tained HI  tne  most  successtul  businesses 
in  other  lines  and  financially  powerful. 
Furthermore,  Pathe's  broad-minded  pol- 
icies and  fair  dealing  with  exhibitors 
have  come  in  for  due  recognition." 


The  World's  Classified  advertising  is  a 
quick  and  low-priced  means  to  business  end. 
Buy,  sell  or  exchange  something?  That's 
an  effective  method,  as  hundreds  can 
testify. 


"Getting  from  Under"  the  Investigation. 

Patty  Arbuckle,  at  the  "polls,"  reKlsters  a  negative  vote  In  "Garage,"  his 
latest  Paramount-Arbuckle  comedy. 


292 


THE    MOVING    PICTURE  WORLD 


January  10,  1920 


Republic  Will  Distribute  Product 

Of  Denver's  Photoplay  Corporation 


AMONG  the  important  contracts  en- 
tered into  by  Lewis  J.  Selznick,  ad- 
visory director,  and  Briton  N.  Busch, 
president  of  the  Republic  Distributing 
Corporation,  is  one  with  the  Enwood 
Feature  Picture  Company  through  O. 
D.  Woodward,  president  and  general 
manager,  whereby  this  organization  will 
produce  and  distribute  through  the  Re- 
public a  minimum  of  six  super  features 
each  year.  The  Enwood  Feature  Pic- 
ture Company  has  its  studios  located  in 
Denver.  President  Woodward  is  scouring 
the  motion  picture  field  to  secure  the 
directors  who  have  made  pictures  of 
such  character  as  were  money  makers 
for  exhibitors.  He  proposes  to  impose 
no  limit  on  the  price  that  he  will  pay  for 
plays  and  novels  for  picturization 
purposes. 

Woodward  Is  Coming  East. 

Stories  and  plays  will  be  secured 
whose  locales  particularly  lend  them- 
selves to  production  in  and  around  Den- 
ver. The  scenic  opportunities  offered 
by  Colorado  will  be  utilized  in  lending 
a  background  to  pictures  with  dramatic 
power. 

Mr.  Woodward  will  soon  arrive  in 
New  York.  He  will  then  be  ready  to 
make  announcements  as  to  the  person- 
nel of  his  producing  organization. 

Universal  Serial  Shows 

Lincoln's  Great  Strength 

IN  the  fifth  episode  of  "Elmo  the 
Fearless,"  the  engrossing  Universal 
serial,  Elmo  Lincoln  is  shown  to  pe- 
culiar advantage.  Lincoln  will  be  re- 
membered for  his  super-strength,  cour- 
age and  bravery  in  "Tarzan  of  the 
Apes,"  "The  Romance  of  Tarzan"  and 
"Elino  the  Mighty,"  three  of  his  pre- 
vious films. 
In  "Elmo  the  Fearless"  there  is  a  se- 


quence in  the  fifth  episode  in  which 
Lincoln  is  shown,  by  means  of  his  ex- 
traordinary brute  strength,  swaying'  the 
trunk  of  a  huge  tree  until  it  touches 
the  ground,  while  he  reaches  for  Edith 
Stilwell  over  whom  two  of  her  father's 
treacherous  employes  are  fighting. 
While  under  orders  from  Edith's  half 
brother  to  kill  her,  the  two  men  decide 
she  is  too  beautiful  and  begin  fighting 
for  possession  of  her.  Elmo  decides  the 
question  by  lifting  her  beyond  their 
reach  at  the  opportune  moment. 

Plucky  little  Louise  Lorain  portrays 
the  character  of  Edith  Stilwell  in  this 
nerve-trying  ordeal.  There  are  eighteen 
episodes  in  this  gripping  Universal  se- 
rial, which  is  being  produced  under  the 
direction  of  J.  P.  McGowan. 


Buffalo  Men  Plan  Banquet. 

Buffalo  exhibitors  and  exchangemen 
are  planning  a  big  "get-to-gether"  ban- 
quet for  the  middle  of  January.  C.  A. 
Taylor,  Pathe  manager,  is  chairman  of 
the  committee  on  arrangements  and  is 
being  assisted  by  a  large  number  of  film 
men.  This  will  be  the  first  event  of 
this  nature  ever  held  in  BufTalo,  but 
so  good  have  been  the  results  of  similar 
"love  feasts"  in  other  cities  that  the 
Queen  City  of  the  Lakes  is  going  to  try 
it  out.  Several  men  prominent  in  the 
industry  are  expected  to  attend  as 
speakers  and  a  number  of  "surprises" 
are  sure  to  be  "sprung"  on  the  occasion. 


Universal  Buys  Rights 

to  Screen  Three  Stories 

IN  keeping  with  Carl  Laemmle's  aim 
for  bigger  and  better  productions, 
Universal  has  purchased  the  screen 
rights  for  three  stories  by  well  known 
authors  which  have  recently  appeared  in 


prominent  periodicals.  The  first  of  these 
will  be  used  as  a  vehicle  for  the  star- 
ring of  Eddie  Lyons  and  Lee  Moran. 
This  story,  "Everything  but  the  Truth," 
was  written  by  Edgar  Franklyn  and 
will  be  the  basis  of  the  first  five-reel 
Lyons-Moran  comedy  drama  to  be  pro- 
duced. 

Frank  Mayo,  whose  latest  picture, 
"Lasca,"  is  meeting  with  success,  will  be 
featured  as  the  hero  in  "Luck,"  a  red- 
blooded  story  of  the  far  North.  This 
story  is  from  the  pen  of  John  Frederick 
and  ran  as  a  serial  in  the  Argosy  mag- 
azine. 

Through  Julia  R.  Tutwiler,  Universal 
has  purchased  the  screen  rights  for 
"False  Colors"  by  Edwina  Levin.  Pris- 
cilla  Dean  has  been  selected  to  grace  the 
stellar  role  of  this  production.  Uni- 
versal is  also  considering  the  purchase 
of  several  new  stories  as  a  basis  for 
the  starring  of  Edith  Roberts,  who  has 
signed  a  long  contract  with  Laemmle. 


"The  Return  of  Zahzi"  Is 
Bought  for  Madge  Kennedy 

IAWRENCE  McCLOSKEY,  a  vet- 
eran writer  for  the  screen,  who 
^  has  created  material  for  many  of 
the  leading  motion  picture  stars,  is  the 
latest  contributor  to  the  list  of  coming 
productions  to  be  made  and  distributed 
by  Goldwyn  Pictures  Corporation.  It 
was  announced  this  week  that  Mr.  Mc- 
Closkey's  "The  Return  of  Zahzi."  an 
original  story,  has  been  purchased  by 
Goldwyn,  and  will  be  used  as  a  starring 
vehicle  for  Madge  Kennedy,  who  has 
just  completed  "The  Blooming  Angel" 
at  the  Culver  City  studios.  Within  the 
next  week  the  script  will  be  turned 
over  to  a  continuity  writer  . 

In  the  search  for  material  peculiarly 
suited  to  the  talents  of  Miss  Kennedy, 
who  is  specializing  in  light,  human  come- 
dies that  reflect  modern  life  in  its  more 
pleasing  phases,  the  Goldwyn  scenario 
readers,  under  the  direction  of  Eugene 
Mullin,  have  passed  upon  hundreds  of 
stories  during  the  past  few  months,  in- 
cluding the  works  of  a  number  of  the 
foremost  novelists. 


To  With  Fox  Godspeed. 

Richard  C.  Fox,  of  BufTalo,  who  has 
just  been  appointed  sales  manager,  rep- 
resenting the  Fox  Film  Corporation  in 
the  United  Kingdom,  with  headquarters 
in  London,  will  be  the  guest  at  a  fare- 
well banquet  to  be  given  January  IS 
by  the  Buflfalo  Theatrical  Managers 
-Association.  Mr.  Fox,  who  for  several 
years  has  been  manager  of  the  Buflalo 
branch  of  the  Famous  Players-Lasky 
Corporation,  is  one  of  the  most  popular 
men  in  local  film  circles  and  regrets  are 
heard  on  all  sides  at  his  leaving. 

At  Christmas,  Mr.  Fox  was  the  host 
at  a  banquet  for  his  office  force.  He 
distributed  nearly  $1,000  in  the  form  of 
a  holiday  bonus  to  members  of  his  sta£F, 
who  in  turn  gave  him  a  handsome  trav- 
eling bag.  His  successor  has  not  been 
named. 


A  Correction. 

"The  Cinema  Murder,"  Marion  Davies* 
latest  Cosmopolitan  production  distribu- 
ted through  Famous  Players-Lasky 
Company,  is  a  December  release  and 
not  a  January  release  as  recently  an- 
nounced. 


January  10,  1920 


THE    MOVING    PICTURE  WORLD 


293 


The  Sacred  Flame''  to  Be  Sold  On 

State  Rights,  Decides  Schomer-Ross 


NEWS  comes  from  the  offices  of 
Schomer-Ross,  126  West  Forty- 
sixth  street,  New  York,  through 
E.  S.  Manheimer,  general  manager,  that 
the  latest  Schomer-Ross  six-reel  fea- 
ture production,  "The  Sacred  Flame," 
starring  Emily  Stevens,  will  be  sold  on 
state  rights  basis  instead  of  outright  as 
formerly  intended. 

"There  have  been  so  many  inquiries 
from  men  in  the  state  rights  field  for 
productions  of  the  type  of  'The  Sacred 
Flame'  that  we  have  decided  to  put  this 
picture  out  on  the  state  rights  basis," 
says  Mr.  Manheimer.  "We  don't  pose 
to  be  philanthropists,  yet  we  know  that 
'The  Sacred  Flame,'  being  a  high  grade 
type  of  big  production,  will  bring  more 
and  better  results  to  men  handling  in- 
dependent productions  than  than  any 
other  way.  Incidentally  it  will  bring 
Schomer-Ross  a  larger  net  return.  That 
is  the  reason  of  the  plan  of  state  rights. 

"We  believe  in  'live  and  let  live,'  and 
the  marketing  of  this  feature  in  terri- 
torial allotments  will  give  the  produc- 
tion a  larger  circulation  among  big  the- 
atres with  better  percentages  of  profit 
for  handlers  of  independent  pictures. 
With  the  first  run  houses  showing  'The 
Sacred  Flame,'  the  remaining  houses 
will  fall  into  line  when  the  results  of 
the  more  important  theatres  are  shown. 

"Besides,  we  have  prepared  a  unique 
advertising  and  publicity  campaign  book 
containing  elaborate  exploitation  helps, 
ready  prepared  newspaper  ads,  stunts, 
and  press  stuff  for  theatres  that  are  a 
practical  guarantee  of  success  to  any 
house  following  the  suggestions  worked 
out  by  experts.  No  picture  ever  had 
finer  accessories  prepared  for  it  than 
'The  Sacred  Flame,'  and  state  rights 
men  will  be  interested  in  knowing  how 
far  we  have  gone  to  enable  them  to 
handle  this  production  in  their  terri- 
tories. A.  Egan  Cobb,  assistant  to  Mr. 
Manheimer,  is  handling  the  state  rights 
sales. 

Triangle  Recreated  Films 
Fill  Big  Need  of  Theatres 

THE  success  of  Triangle's  recreated 
plays,  starring  some  of  the  great- 
est artists  of  the  present  day  in 
the  pictures  in  which  they  achieved 
their  fame,  is  due,  according  to  Trian- 
gle, to  the  ever  increasing  demand  for 
better  pictures  to  serve  the  steadily 
growing  number  of  first  theatres. 

In  practically  every  important  city 
there  are  at  least  four  or  five  first  run 
houses  that  must  be  supplied  with  a 
picture  at  least  once  each  week.  At 
the  present  time  the  production  of  fea- 
tures up  to  the  necessary  high  standard 
has  not  kept  pace  with  the  growth  o 
first  run  theatres.  It  is  these  condi- 
tions, the  Triangle  statement  says,  that 
is  responsible  for  the  large  number  of 
first  run  bookings  in  the  recreated  plays. 
In  practically  every  instance  the  thea- 
tres that  played  "The  Flame  of  the 
Yukon,"  Triangle's  first  release  under 
the  new  plan,  have  signed  up  for  the 
entire  series. 

Every  picture  on  the  next  Triangle 
program  was  supervised  either  by  D.  W. 
Griffith  or  Thomas  H.  Ince.     A  Con- 


stance Talmadge  production  along  line: 
of  her  latest  plays  is  in  course  of  prep- 
aration and  will  probably  be  released 
in  the  near  future.  Work  is  also  under 
way  on  the  best  of  the  pictures  made 
for  Triangle  by  William  S.  Hart,  Norma 
Talmadge,  Douglas  Fairbanks  and  Frank 
Keenan.  These  pictures  will  be  re- 
leased one  every  third  week,  beginning 
early  next  spring. 


A  Drama  of  Thrills  and  Humor. 

Sensationalism  that  takes  its  audience 
into  its  confidence  has  an  immeasurable, 
unmistakeable  appeal  for  all.  "The 
Superman"  is  daily  proving  its  enter- 
tainment value  and  appeal  in  box-office 
receipts  in  every  section  of  the  country 
where  it  is  being  shown. 

This  six-reel  photoplay,  released  on 
the  state  rights  market  by  Tower  Film 
Corporation,  is  a  melodrama  of  thrills 
and  humor.  The  melodramatic  climaxes, 
hairbreadth  adventures  and  breathless 
suspenses   furnish    rare  entertainment. 


Universal  Signs  Contract 

With  Little  Edith  Roberts 

EDITH  ROBERTS,  the  fascinating  lit- 
tle screen  favorite,  has  just  signed 
a  long  term  contract  with  Carl 
Laemmle  to  star  in  Universal  produc- 
tions. She  has  been  under  Laemmle's 
wing  since  babyhood  and  has  appeared 
in  many  of  his  best  features. 

Miss  Roberts,  who  is  just  18  years  old, 
was  born  in  New  York  and  attended  one 
of  the  exclusive  seminaries  "up  the 
Hudson"  in  her  very  recent  girlhood. 
She  made  her  first  theatrical  appear- 
ance in  vaudeville  five  years  ago,  when 
she  had  a  small  dancing  and  singing 
part  in  a  musical  comedy.   After  a  year 


in  vaudeville  she  was  engaged  for  "cute 
girl"  parts  in  Christie  Comedies.  A 
little  over  two  years  ago  she  came  to 
Universal  City  to  play  in  the  Lyons  and 
Moran  comedies,  and  she  soon  won  im- 
portant roles  in  more  serious  photo- 
plays. 

Featured  roles  soon  followed  in  such 
Universal  successes  as  "The  Love  Swind- 
ler," "Beans,"  "A  Taste  of  Life"  and 
"The  Deciding  Kiss."  In  "Lasca"  she 
was  co-starred  with  Frank  Mayo.  In 
her  newest  feature,  "The  Triflers,"  she 
has  the  stellar  role,  supported  by  David 
Butler. 

Miss  Roberts  is  an  ardent  sportswom- 
an. She  is  the  step-daughter  of  Dr. 
Armstrong  of  Smithsonian  Institute, 
who  was  recently  killed  in  a  railroad 
wreck  in  Africa  while  filming  the  jungle 
for  Universal. 


Introducing  Molly  Malone. 

Three  more  clever  Supreme  Comedies 
will  shortly  be  released  by  Robertson- 
Cole.  All  three  were  written  by  Frank 
Roland  Conklin  and  the  first  of  these 
"Mollie's  Millions"  will  introduce  the 
new  Robertson-Cole  comedy  queen, 
petite  Mollie  Malone,  formerly  Roscoe 
Arbuckle's  leading  lady.  Miss  Malone 
is  supported  by  James  Liddy,  who  has 
appeared  in  a  number  of  Supreme 
Comedies. 

"A  Four  Cylinder  Frame-Up"  is  the 
title  of  the  second  fun  film  and  Teddy 
Sampson  and  Harry  Depp  have  the 
leading  roles.  "Mollie's  Mumps,"  the 
third  comedy,  also  stars  Mollie  Malone 
and  James  Liddy. 


Gem  Theatre  Burned. 

The  Gem  Theatre,  Fredericton,  N.  B., 
one  of  a  chain  of  theatres  conducted 
by  F.  G.  Spencer  of  St.  Johr,  N.  B., 
was  destroyed  by  fire  recently.  The 
loss  is  estimated  at  $25,000. 

Two  picture  machines,  a  generator 
and  between  12,000  and  15,000  feet  of 
film  are  said  to  have  been  burned  as 
well  as  $500  in  bills  in  the  box  office. 


294 


THE    MOVING    PICTURE  WORLD 


January  10,  1920 


'Clodhopper"  and  ''Gamble  in  Souls/* 
Recreations,  to  Recreate  Bankrolls 


TRIANGLE'S  first  release  for  1920 
will  be  "The  Clodhopper,"  Monte 
M.  Katterjohn's  masterful  story 
of  rural  life,  featuring  Charles  Ray. 
This  production,  made  under  the  super- 
vision of  Thomas  H.  Ince,  will  be  avail- 
able on  January  4.  Triangle's  second 
release  for  the  new  year  will  be  "A 
Gamble  in  Souls,"  also  an  Ince  produc- 
tion, featuring  Dorothy  Dalton  and 
William  Desmond.  These  productions 
are  the  first  of  a  series  of  "great  stars 
in  their  greatest  plays"  which  Triangle 
will  release  during  1920. 

"The  Clodhopper"  probably  shows 
Charles  Ray  at  his  best,  for  it  permits 
that  popular  star  to  take  the  role  of 
a  farm  boy,  a  part  which  gained  him 
his  greatest  fame.  The  picture  com- 
bines rural  and  city  atmosphere,  show- 
ing this  farm  lad  cast  out  of  his  small 
town  environment  and  thrust  by  cir- 
cumstances into  the  maws  of  a  big  city 
and  more  specifically  into  the  arms  of 
a  bevy  of  Broadway  chorus  girls. 
Story  of  "Barbary  Coast." 
"A  Gamble  in  Souls  '  is  a  theme  di- 
rectly opposite  to  that  of  "The  Clod- 
hopper." It  is  a  red-blooded  story  of 
the  battle  between  a  girl  of  the  'Frisco 
streets  and  a  minister  who  preaches  the 
gospel  on  the  Barbary  Coast,  but  with 
poor  results.  These  two,  one  represent- 
ing good,  the  other  evil,  are  cast  by 
fate  upon  the  shores  of  a  deserted 
island.  The  battle  between  good  and 
evil  rages,  the  pendulum  of  fate  and 


destiny  swinging  from  light  to  darkness 
and  then  back  again,  with  powerful  na- 
ture guiding  its  course. 

Press  books  on  "The  Clodhopper"  and 
"A  Gamble  in  Souls,"  showing  how  the 
exhibitor  can  readily  cash  in  on  these 
two  Triangle  productions  with  practi- 
cally no  expense,  have  been  issued  by 
the  company.  It  is  the  desire  of  Tri- 
angle to  start  the  new  year  with  the 
profit-making  productions  as  a  fore- 
runner of  what  this  organization  will 
release  the  next  twelve  months. 


megaphone,  does  not  shout  or  dance 
while  giving  directions,  and  depends  a 
great  deal  on  the  intelligence  and  co- 
operation of  his  players  and  assistant 
director.  This  last,  by  the  way,  is  Wil- 
liam Shilling,  and  Mr.  Trimble  is  de- 
lighted at  the  partnership. 


Larry  Trimble  to  Direct 

Zeena  Keefe  for  Selznick 

MYRO.X  SELZNTCK  announces  that 
Larry  Trimble  will  direct  Zeena 
Keefe  in  Sophie  Irene  Loeb's 
drama,  "The  Woman  God  Sent."  Mr. 
Trimble  also  made  the  screen  adapta- 
tion of  the  story. 

Trimble  is  an  enthusiast  about  the 
screen  drama,  and  has  pursued  his 
theories  all  over  Europe  and  America. 
For  some  years  he  radiated  from  New- 
York  out  over  the  United  States,  di- 
recting and  writing  and  adapting  for 
the  films. 

He  went  to  Europe  and  took  head- 
quarters in  England.  He  was  manag- 
ing director  of  an  English  company  for 
some  while.  He  is  really  a  writer  of 
plays  and  short  stories. 

He  is  not  the  type  of  director  known 
as    spectacular.      He   does   not   use  i. 


Francis  Renews  Goldwyn  Contract. 

Alec  B.  Francis,  who  for  the  past  two 
years  has  appeared  exclusively  in  Gold- 
wyn  pictures,  has  just  renewed  his 
Goldwyn  contract  with  Vice-President 
Abraham  Lehr  at  the  Culver  City 
studios.  Under  the  new  contract,  which 
covers  another  year,  Mr.  Francis  is 
ready  to  start  on  his  first  assignment, 
an  important  role  in  Basil  King's  "Earth- 
bound,"  in  which  Flore  Ravelles  and 
Wyndham  Standing  are  among  the  other 
prominent  players. 

Mr.  Francis  has  come  to  be  recog- 
nized as  one  of  the  most  distinguished 
character  actors  on  the  screen  and  his 
continuance  with  Goldwyn  assures  that 
company  of  the  services  of  a  player 
who  could  not  easily  be  replaced.  Dur- 
ing his  association  with  Goldwyn,  Mr. 
Francis  has  appeared  in  many  produc- 
tions, starting  with  "Polly  of  the  Cir- 
cus" and  "The  Cinderella  Man,"  and 
more  recently  in  "When  Doctors  Dis- 
agree" and  "Lord  and  Lady  Algy." 

Carl  Laemmie  at  Kansas  City. 

Carl  Laemmie,  president  of  the  Uni- 
versal Film  Company,  passed  through 
Kansas  City  recently  on  the  way  to  the 
West  Coast.  Mr.  Laemmie  was  met  at 
the  train  by  W.  R.  Wilkerson,  manager 
of  the  local  exchange,  and  other  mem- 
bers of  the  Kansas  City  organization. 


MITCHELL  LEWIS 

Announces 

TO  THE  FILM  INDUSTRY 

That  he  has  no  connection  with  any 
organization  bearing  his  name. 

MITCHELL  LEWIS 


January  10.  1920 


THE    MOVING    PICTURE  WORLD 


295 


Latest  Reviews  and  Comments 

Conducted  by  Edward  Weitzel,  Associate  Editor 


Sidelights  and  Reflections 


THE  beginning  of  the  new  year  be- 
ing the  time  when  good  resolutions 
are  made  the  book  review  depart- 
ment of  the  New  York  Sun  wishes  its 
friends  and  itself  a  happy  and  a  for- 
tunate New  Year.  And  it  resolves: 
Never  to  be  of  the  smart,  smarty,  but 
never  to  be  of  the  bores;  never  to  be 
prejudiced  but  never  to  be  non-com- 
mittal; not  to  put  on  airs,  but  not  to  be 
put  upon  by  the  airy;  never  to  forget 
that  its  clientele  is  the  reading  public 
first  and  its  friends  the  authors  and 
publishers  incidentally;  above  all  else, 
to  be  fair,  judging  writers  according  to 
their  own  and  other  people's  pretentions 
and  dealing  with  books  according  to 
their  kinds. 

Change  the  word  books  to  pictures 
and  the  phrase  reading  public  to  screen 
public  and  the  entire  creed  would  be 
an  excellent  one  for  moving  picture  re- 
viewers. That  last  item  of  the  resolu- 
tions :  To  deal  with  books  (or  pictures) 
according  to  their  kinds,  is  anything 
but  the  least  important.  Personal  pref- 
erence is  the  thing  that  must  be  guarded 
against.  It  is  always  waiting  to  creep 
into  a  review  and  effect  the  impar- 
tiality of  the  writer's  judgment. 


Enterprise  is  a  fine  trait,  but  there 
might  be  such  a  thing  as  carrying  it  too 
far.  Reviews  if  written  solely  from  the 
press-book  story  of  the  picture,  in  or- 
der to  "beat  the  other  fellow  to  it," 
would  not  only  mislead  the  exhibitor, 
but  would  be  bound  to  catch  the  writer 
in  his  own  trap,  when  the  plot  in  the 
advance  advertising  is  changed  mate- 
rially from  that  in  the  completed  pic- 
ture. This,  of  course,  is  the  kind  of 
enterprise  which  none  of  the  moving 
picture  trade  publicaions  would  ever 
be  dishonest  enough  to  attemtp.  Riv- 
alry in  securing  the  earliest  possible 
reports  on  all  releases  naturally  will 
be  keen,  now  that  projection  room  show- 
ings have  been  discontinued  by  several 
producers;  but  the  trade  journals  are 
all  good  sports  and  play  the  game  with 
their  hands  above  the  table. 


Blood  will  tell — especially  if  it  be  of 
the  sporting  variety.  "In  Old  Kentucky" 
with  its  horse  race  scene  proves  that 
the  present  generation  is  capable  of 
getting  excited  and  breaking  into  ap- 
plause when  watching  the  ponies  run, 
even  in  a  moving  picture.  When  the 
regular  jockey  has  been  dosed  with 
Kentucky  Bourbon  and  put  to  sleep  and 
the  heroine  declares  that  she  will  ride 
Queen  Bess  the  audience  at  the  New 
York  Strand  gave  Anita  Stewart  a  vig- 
orous hand  the  afternoon  the  writer 
was  present.  The  race  itself  was  fol- 
lowed with  the  closest  interest. 

Speaking  of  thrillers,  that  leap  on 
horseback  across  the  opening  in  the 
broken  bridge  well  deserves  the  name. 

WEITZEL. 


IN  THIS  ISSUE. 
The  Tower  of  Jewels  ( Vltagraph). 
The  Lincoln  Highwayrojin  (Fox). 
Red    Hot    DoIIar.s  (Parankonnt-Art- 

craft). 
Tin  Pan  Alley  (Pox). 
The  Sasrebrnsher  (W.  W.  Hodkinson) 
When  the  Clouds  Roll  By  (United 

Artists). 

The  Greatest  Question  (First  Na- 
tional). 

Sky- Eye  (Sol  Lesser). 

The  Web  of  Deceit  (Pathe). 

Heart  StrinKS  (Fox). 

Rouse  and  Riches  (Universal). 

Behind  the  Door  (Paramount-Art- 
craft). 

The  Great  Air  Robbery  (Universal). 
The  Garagre  (Paramount-Arbuckle). 
Ccimments. 


"The  Tower  of  Jewels" 

Corinne    Griffith    Wins    Sympathy  for 
Heroine  of  Vitagraph  Crook  Story 
of  Good  Quality. 

Keviewed  by  Edward  Weitzel. 

THE  Tower  of  Jewels"  is  a  diamond 
necklace  which  a  gang  of  high- 
class  crooks  try  to  steal.  This 
Vitagraph  picture  is  excellent  of  its 
grade,  and  Corinne  Griffith  wins  sym- 
pathy for  the  heroine,  a  young  girl 
brought  up  as  a  thief  who  reforms  when 
given  a  chance.  There  is  very  little 
of  the  mawkish  sentiment  which  so 
often  weakens  stories  of  reformed 
crooks  to  be  found  in  "The  Tower  of 
Jewels,"  and  its  plot  is  unfolded  clearly 
and  with  almost  entire  absence  of  the 
usual  overdrawn  incidents  which  plant 
a  smile  in  places  where  only  serious  and 
absorbed  attention  are  supposed  to 
grow. 

The  author  has  handled  his  band  of 
thieves  in  a  novel  way  and  has  care- 
fully avoided  showing  the  customary 
tough  saloon  or  low  den  as  its  head- 
quarters. Whether  the  reign  of  pro- 
hibition has  brought  about  this  change 
is  not  explained;  but  the  enterprising 
persons  of  both  sexes  that  comprise 
this  up-to-date  criminal  organization 
pose  as  professors  and  students  of  art 
and  plan  their  "jobs"  in  a  room  that 
has  every  indication  of  being  devoted 
to  the  turning  out  of  masterpieces  of 
painting  or  sculpture  while  you  wait. 
"Mother"  Malone.  the  queen  of  the 
crooks,  is  also  unconventional,  and  the 
unexpected  happens  often  enough  in 
the  story  to  keep  the  interest  enter- 
tainingly alive. 

It  is  Corinne  Griffith,  however,  who  is 
the  chief  cause  of  the  favorable  im- 
pression made  by  the  picture.  As  the 
Princess  she  acts  with  intelligent  ear- 
nestness and  indicates  an  inborn  refine- 
ment and  a  lovable  personality  which 
make  belief  in  her  reformation  an  easy 
matter.  Maurice  Costello  as  the  male 
leader  of  the  gang,  and  Henry  Stephen- 
son as  a  liberal-minded  millionaire,  are 
prominent  members  of  a  competent 
cast.  The  production  is  of  good  qual- 
ity throughout. 


Cast. 

Emily   Cottrell  Corinne  Griffith 

Wayne  Parrish  Webster  Campbell 

David  Parrish....  Henry  Stephenson 

Eraser  Grimstead  Maurice  Costello 

Jimmy  Charles  Halton 

Adele  Warren  Estelle  Taylor 

Bornheim  Edward  Elkas 

Drew  Charles  Craig 

Story  and  Scenario  by  Lucien  Hubbard. 
Directed  by  Tom  Terriss. 
The  Story. 
A  diamond  necklace  known  as  "The 
Tower  of  Jewels"  tempts  a  gang  of  high 
class  thieves  to  break  into  the  home  of  a 
wealthy  man  and  open  the  safe  where 
the  ornament  is  kept.  One  of  the  gang 
is  employed  as  the  millionaire's  butler; 
another  member  is  a  young  girl  known 
as  the  Princess.  The  owner  of  the  house 
is  awakened  and  succeeds  in  capturing 
the  girl,  with  the  necklace  in  her  grasp. 
The  rest  of  the  gang  get  away.  In  place 
of  having  his  captive  arrested  the  million- 
aire questions  her,  learns  that  she  was 
adopted  bj-  "Mother"  Malone  when  a 
child,  taught  to  steal,  realizes  now  that 
she  is  doing  wrong  and  wants  to  reform; 
has  already  attempted  to  do  so  and  has 
been  driven  back  to  her  old  life  by  the 
police. 

Impressed  by  the  girl's  sincerity  the 
owner  of  the  house  tells  her  she  shall 
have  another  chance.  The  Princess  took 
a  course  at  a  business  college  when  she 
broke  away  from  the  gang,  and  is  given 
a  position  in  the  house  as  private  sec- 
retary. The  next  day  her  employer's  son, 
and  also  his  niece,  return  home.  The 
young  chap  and  the  girl  recognize  each 
other.  They  met  at  the  business  college 
and  fell  in  love.  The  niece  also  is  In 
love  with  her  cousin,  and  resents  the 
presence  of  her  rival  in  the  house. 

The   Princess   goes   back   to  "Mother" 
Malone,  gets  her  things  and  tells  her  old 
companions    she    is    through   with  them 
forever.     They  try  to  prevent  her  from 
leaving;  one  of  the  gang  takes  her  part 
and  she  return  to  her  new  home.  The 
rest  of  the  story  tells  of  another  attempt 
to  steal  the  necklace  and  to  involve  the 
girl   In  the  crime.     Her  lover  fools  the 
thieves  on  both  counts,  and  his  liberal- 
minded  father  accepts  the  Princess  as  his 
prospective  daughter-in-law. 
Program     and     Exploitation  Catchilnes: 
Engaging    Story    of    a    Girl    Who  Is 
Reared  as  a  Thief  and  Then  Reforms 
^V'hen  Given  a  Fair  Chance. 
Pretty  Corinne  Griffith  Has  Sympathetic 
Role  in  a  Well  Developed  Crook  Story. 
Did  You  Ever  Know  That  a  Criminal 
Gang's  Personnel  Could  Pose  as  Pro- 
fessors and  Art  Students  in  Order  to 
Put  Over  Their  "Work"?     See"  The 
T'owor  of  Jewels"  for  the  Story. 
"The  Tower  of  Jewels"  Presents  Pretty 
Corinne  Griffith  in  a  Gem  of  a  Pic- 
ture That  is  Full  of  Action. 
"The  Tower  of  Jewels"  Starring  Corinne 
Griffith— A  Story  That  You  Will  Long 
Hcnipniber. 
i<>xploitation  Angles:     Make  Miss  Grif- 
(1th   your   chief  appeal,   and   sketch  her 
i  haracter  for  your  advertising  talk.  Bear 
down  upon  the  fact  that  this  is  a  new 
style  of  crook  story  in  which  the  under- 
world  is  replaced  by  a  more  attractive 
locale.     Make  this  a  big  point  In  all  of 
your  talks.     Try  to  get  a  hook-up  with 
your  local  jewelers,  either  with  a  special 
necklace  on  display  or  with  a  tiny  tower 
built  up  of  jewels. 


296 


THE    MOVING   PICTURE  WORLD 


January  10,  1920 


"The  Lincoln  Highwayman" 

William  Russell  Featured  in  Five-Reel 
Production  of  Fast-Moving  Mystery 
Type. 

Reviewed  by  Robert  C.  McElravy. 

THE  question  whether  WilHam  Rus- 
sell is  particularly  fortunate  in  the 
stories  he  appears  in,  or  whether 
the  stories  are  fortunate  in  having  him 
as  their  chief  performer  need  not  be 
answered.  But  the  combination  of  late 
has  been  usually  a  lucky  one,  and  is  so 
in  the  present  mystery  yarn,  entitled 
"The  Lincoln  Highwayman,"  adapted 
from  the  stage  play  by  Paul  Dickey. 

The  production  is  a  melodramatic  one 
of  the  swiftly-moving  type,  abounding 
in  dark  deeds  which  reflect  constantly 
upon  the  hero.  He  is  apparently  none 
other  than  an  auto-bandit,  known  by  the 
police  along  the  Pacific  Coast  as  "The 
Lincoln  Highwayman."  Countless  rob- 
beries and  even  murders  have  been 
charged  to  him,  and  up  to  the  last  reel 
of  the  story  his  guilt  seems  certain. 

The  number  opens  with  a  brief  and  in- 
teresting prologue,  picturing  the  evolu- 
tion of  this  form  of  banditry,  from  the 
days  of  the  road  agent.  Then  comes  the 
modern  auto-bandit,  whose  deeds  are 
frequently  heralded  in  the  daily  press. 
The  exploits  of  this  particular  highway- 
man are  pictured  in  connection  with  an 
entertaining  and  baffling  story.  Scenes 
from  high  social  life  are  frequent,  and 
there  is  the  usual  love  affair  between 
the  hero  and  the  girl  who  thinks  him 
guilty,  but  still  loves  him.  Lois  Lee 
appears  in  the  latter  role,  the  the  sup- 
porting cast  is  a  strong  one. 

Cant. 

Jimmy    Clunder   William  Russell 

Marian   Calvert   Lois  Lee 

Captain  Claver   Frank  Brownlee 

Mack   Jack  Connolly 

Steele  Edward  Piel 

Danny  Murphy  Harry  Springer 

The  Governor   Edwin   Booth  Tilton 

Story  by  Paul  Dickey 
Scenario  and  Direction  by  Emmctt  J  Flynn 
Photography  by  Clyde  DeVinna 

The  Story 

Vincent  Colby,  a  San  Francisco  banker, 
in  "The  Lincoln  Highwayman,"  is  driving 
with  his  family  in  an  automobile  to  the 
week-end  party.  They  are  held  up  at  a 
dark  spot  in  the  road  by  "The  Lincoln 
Highwayman,"  an  outlaw  whose  depreda- 
tions are  known  far  and  wide  along  the 
Pacific  coast.  Even  while  the  women  are 
being  relieved  of  their  jewels,  the  daugh- 
ter, Marian,  forms  an  admiration  for  the 
courage  of  the  bandit,  who  wears  a  black 
mask. 

On  arriving  at  the  house  party,  they  tell 
their  story  amid  great  excitement.  A 
secret  service  man,  named  Steele,  is  among 
the  guests,  and  he  immediately  goes  to 
work  upon  the  case.  The  police  send  a 
number  of  detectives  to  assist.  A  late 
arrival,  Jimmy  Clunder,  also  takes  an  in- 
terest. 

While  talking  with  Marian,  Jimmy 
Clunder  drops  a  locket  which  had  been 
taken  from  them  in  the  hold-up.  Marian 
is  instantly  suspicious  and  demands  to 
know  how  he  obtained  it.  Jimmy  explains 
fi^ot  Y,p  found  it  on  the  road  while  driving 
over  in  his  car. 

Numerous  other  robberies  occur,  and 
Marian  becomes  more  and  more  certain 
of  Jimmy's  guilt.  So,  also,  does  Steele, 
who  is  a  rival  with  Jimmy  for  the  girl's 
affections.  But  in  the  exciting  denoue- 
ment, Jimmy  takes  them  all  by  surprise 
and  wins  the  girl. 

Pro-am     and     Kxfrlnitntion  Cntohllne^*? 

Stirring  Story  of  the  Daring  Deeds  of 

a  Daredevil  Auto-bandit. 
Action,   Thrills,   Mysterv   and  Roman'"- 

Go    to    Make    Up    William  Russell's 
Latest — "The  Lincoln  Hish wayman." 


See  what  the  Girl  Does  When  She  Re- 
ceives a  Telephone  Call  to  Meet  "The 
Lincoln  Highwayman"  at  the  Garage 
at  11  O'clock  That  Night. 
William  Russell   Starred   in  Fast-mov- 
ing Mystery   Story   in   "The  Lincoln 
Highwayman." 
Exploitation   AngleN:  Work  on  Russell 
for  your  big  point.    Get  a  number  of  extra 
three-sheets  showing  the  masked  man,  and 
make  them  into  cutouts.     Speak  of  the 
.stage  success  of  this  play,  but  sell  on  the 
vivid  action  and  stirring  suspense  of  the 
story. 


"Red  Hot  Dollars" 

A  Paramount-Artcraf t   Presentation  of 
Charles  Ray  in  a  Comedy  Supervised 
by  Thomas  H.  Ince. 

Reviewed  by  Louis  Reeves  Harrison. 

ON  THE  inimitable  impersonation  of 
Charles  Ray  and  on  the  thorough 
workmanship  in  every  department 
of  production  the  unquestionable  merit 
of  "Red  Hot  Dollars"  depends.  The 
story  ofTers  opportunity  for  some  strong 
and  efifective  characterizations,  and  the 
whole  cast  responds  with  a  vim  and  a  zip 
that  characterizes  the  products  of 
Thomas  H.  Ince.  Thus  a  highly  satis- 
factor)  product  is  evolved  from  rather 
scant  materials.  The  story  is  briefly 
that  of  a  quarrel  between  the  heads  of 
two  business  houses,  one  a  failure,  the 
other  a  success.  These  heads  are  recon- 

 iiiKiiiiiiiiiiiiitiiiiiiiiiiii  lit  iiiiiiiiiiiiitiiiiiiiiiiiiiiiiiiit  iiiiiiiiiitiiitiiiiiiiiiiiiiimiiiiiiiiiiiiiiiiii, 


The  Flavor  Lasts 

With  kisses  of  this  kind,  says  Charlie  Ray 
in  his  Paramount.  "Red-Hot  Dollars." 


ci'ed  in  the  end  through  the  love  of 
their  children,  the  adopted  son  of  one, 
the  only  daughter  of  the  other. 

Charles  Ray  impersonates  the  adopted 
son  with  manly  spirit,  injecting  a  lot 
of  comedy  material  into  his  courtship, 
especially  into  a  dancing  scene,  a  come- 
dy situation  in  itself.  Miss  Gladys 
George  responds  with  v-vcity  and  win- 
ning charm.  \\''''iTm  C^' t^n  ~s  t'"e  suc- 
cessful man  is  ideal,  but  honors  in  the 
support  go  to  Charles  Mailes  for  his 
forceful  impersonation  of  a  hard-head- 
ed old  Scot,  father  of  the  girl.  It  is  one 
of  those  rare  impersonations  that  stick 
in  the  memory,  a  gem  of  its  kind. 

.'\s  presented  to  a  packed  house  at  the 
Railto,  "Red  Hot  Do'lars"  gave  very 
general  satisfaction.    It  will  do  equally 


well  when  shown  on  any  program,  as  its 
human  appeal  is  universal. 

Cast. 

Supervised  by  Thomas  H.  Ince. 

Tod  Burke  Charles  Ray 

Janet  Muir  Gladys  George 

Angus   Muir   Charles  Mailes 

Peter   Garton   William  Conklln 

Cornelia  Garton  MoUie  McConnell 

Stofy  by  Julien  Josephson. 
Directed  by  Jerome  Storm. 
The  Story. 

"Red  Hot  Dollars"  do  not  pour  into  the 
pocket  of  Tod  Burke,  as  a  foundryman, 
until  he  saves  the  factory  owner,  Peter 
Garton,  from  being  crushed  to  death.  Be- 
cause Tod  is  seriously  injured  and  has  no 
family  to  care  for  him,  he  Is  taken  to  the 
house  of  Garton,  where  he  becomes  loved 
for  his  simple  bravery  and  good  humor. 
Garton  adopts  the  boy  as  his  son,  in  spite 
of  his  daughters  protests  that  the  young 
foundryman  will  never  learn  to  respond 
to  the  conventions  of  good  society.  Tod 
had  no  such  aspirations.  He  was  in  love 
with  Jane,  only  daughter  of  Angus  Muir, 
a  hard-headed  old  Scotchman,  formerly  a 
business  rival  of  Garton  and  ruined  In 
fierce  competition. 

Tod  is  only  too  happy  that  wealth  has 
enabled  him  to  help  Janet  when  she  needs 
employment  to  support  her  father.  The 
young  fellow  makes  her  his  private  sec- 
retary, and  carries  on  a  secret  courtship 
in  the  office  of  the  third  assistant  of  the 
second  vice  president  of  the  Garton  Com- 
pany. He  makes  a  poor  showing  socially. 
Garton  and  his  sister  investigate  the  boy's 
attention  to  business  and  find  him  danc- 
ing with  his  stenog,  Janet.  She  is  dis- 
charged on  the  spot.  Tod  remonstrates 
in  vain.  He  finally  decides  that  he  will  not 
be  dictated  to  in  matters  of  the  heart  and 
leaves  his  home  of  luxury  to  begin  life 
from  the  bottom. 

Now  is  old  Angus  Muir  aroused.  The 
old  Scot  becomes  a  lion  of  rage  and  goes 
to  the  house  of  Garton  to  give  that  gentle- 
man a  caning.  Tod  and  Janet  follow  in 
lime  to  rescue  the  two  seniors  from  re- 
sults of  a  violent  struKKle,  and  persuade 
them  to  settle  old  differences  in  the  inter- 
est of  the  little  God  of  Love  who  rules  the 
world. 

I'roeram      nnd      Exploltalon  Catchllnea: 

The   Story  of  a  Quarrel   Between  Two 
Business  Men  and  How  a  Reconcilia- 
tion is  Brought  About  by  the  Love  of 
Their  Children. 
Picture  Possessing  Human  Appeal  and 

a  Story  That  Will  Please. 
Charles  Ray  Starred  in  "Red  Hot  Dol- 
lars ' — Enticing  Story  That  Will  Hold 
the  Interest. 
"Red    Hot    Dollars"    Were    Thev  That 
Charles  Ray  Earned  In  a  Foundry.  But 
After — See  This  Picture  for  the  Story. 
iO.\pl<»itntion    Angrlett;   Play   up   Ray  for 
your  feature,  but  make  good  usa  of  the 
title.    Get  hardware  and  department  stores 
and  the  gas  and  electric  companies  to  heat 
red  hot  dollars  on  their  products  for  win- 
dow   displays.     You    might    even    run  a 
heater  in  your  lobby,  with  an  offer  to  let 
the  hardy  pick  up  the  red  hot  dollars  In 
their  bare  fingers  if  they  will,  or  you  can 
solder  tacks  to  the  dollars,  nail  them  down 
and  then  hook  up  a  strong  electrical  cur- 
rent.   Above  them  all  make  it  plain  that 
this  is  an  exceptionally  good  Ray  sior;. 

"Tin-Pan  Alley" 

Albert  Ray  and  Elinor  Fa-r  Appear  in 
Pleasing  Five-Reel  Fox  Production. 

Reviewed  by  Robert  C.  McElravy. 

ALTHOUGH  apparently  playing 
lightly  upon  the  surface  of  life, 
this  five-reel  Fox  production  con- 
tains a  good  deal  of  fundamental  truth 
and  reaches  the  deeper  emotion  at 
times.  It  pictures  in  a  light,  breezy  way 
the  experiences  of  a  young  song  writer, 
who  at  the  height  of  his  fame  is  dealt 
some  rude  awakening  blows,  which  serve 
to  ta^e  him  away  from  the  glamor  of  a 
Broadway  success  and  land  him  back 


January  10,  1920 


THE   MOVING   PICTURE  WORLD 


297 


safely  with  the  girl  he  loves  and  who 
loves  him. 

Albert  Ray  and  Elinor  Fair  have  the 
leading  roles  in  this  unique  little  story. 
They  do  not  get  any  great  dramatic 
effects  out  of  the  situations,  but  they 
typify  pleasingly  the  characters  they 
represent.  George  Hernandez  really 
carries  off  the  acting  honors  of  the 
production,  making  the  character  of  Si- 
mon Berg  a  human  and  appealing  one, 
quite  different  from  some  of  the  avar- 
icious song  publishers  we  often  read 
about. 

The  setting  as  a  whole,  or  rather  the 
atmosphere,  of  the  production,  is  one 
that  should  have  wide  appeal.  It  takes 
the  spectator  "behind  the  scenes"  of  the 
song-writing  game.  It  makes  an  enter- 
taining story  and  is  helped  along  by 
some  bright  subtitles. 

Cast. 

Tommy  Breen  Albert  Ray 

June  Norton  Elinor  Fair 

Simon  Berg  George  Hernandez 

Blake  Louis  Natho 

Mrs.  O'Brian  Kate  Price 

Mona    Merwin  Ardito  Mellonino 

Moriarty  Frank  Weed 

Fred  Martindale  Thomas  H.  Persee 

Story  by  William  Charles  Lengel. 
Scenario  by  J.  Anthony  Roach. 
Direction    by   Frank  Beal. 
The  Story, 
Tommy  Breen,  hero  of  "Tin-Pan  Alley." 
a  young-  violinist   who   is  working  at  a 
ship-building    plant,    not    being    able  to 
make  a  living  at  his  music.    He  plays  for 
the  workmen  during  the  noon  hour  and 
wins   the   enmity   of   the  superintendent, 
who  discharges  him.     Tommy  returns  to 
his   boarding   house,   very   down    in  the 
mouth. 

His  landlady.  Mrs.  O'Brian,  and  a  girl 
boarder  named  June  Norton,  try  to  cheer 
him  up.  June  invites  him  to  a  lunch  in 
her  room,  and  while  there  tells  him  to 
smile  and  go  ahead  with  his  music.  Some- 
thing the  girl  says  suggests  the  title  for  a 
song  and  he  at  once  composes  it.  The 
song,  called  "When  You  Smile,"  is  played 
in  a  cabaret  where  June  sells  cigars  and 
cigarettes.  The  manager  likes  it  and  em- 
ploys Tommy  by  the  week. 

In  time  a  publisher  is  found  and  Tommy 
begins  making  money  rapidly.  He  meets 
another  girl  and  soon  drifts  into  a  fast 
Broadway  crowd,  entirely  forgetting  June. 
But  his  new-found  wealth  slips  away  rap- 
idly and  it  is  not  long  before  he  is  com- 
pletely broke  again.  June  aod  the  land- 
lady once  more  assist  him  at  a  crucial  mo- 
ment. June  then  visits  the  publisher  and 
they  plan  a  surprise  for  Tommy,  which 
takes  him  into  a  newer,  happier  life.  This 
June  shares  with  him. 

Program     and     Eirploitatlon  Catcbllnex: 

Fascinating  Story  of  a  Young  Musician 
Who  After  Living  Along  the  White 
Way  Returns  to  His  First  Love. 

"Tin  Pan  Alley"  Features  Albert  Ray 
and  Eleanor  Fair  in  a  Pleasing  Com- 
edy. 

See  How  the  Love  of  the  Simple  Girl 
Triumphs  Over  That  of  the  Cabaret 
Queen  in  "Tin-Pan  Alley,"  Featuring 
Albert  Ray  and  Elinor  Fair. 

A  Brick  Bright  Comedy  of  Love. 

Exploitation  .^ngrleH:  Apart  from  the 
stars  you  have  a  powerful  point  of  interest 
in  the  song  publishing  angle.  Unless  you 
have  been  in  touch  with  the  fake  "publish- 
ers" you  cannot  realize  how  widespread 
is  the  desire  to  win  a  fortune  from  a  song. 
It  is  even  more  widespread  than  the  desire 
to  write  scenarios.  Play  up  the  fact  that 
this  story  gives  the  real  inside  of  the 
publishing  game.  Get  the  "song  poems 
wanted"  and  similar  advertisements  from 
the  classified  advertisements  of  Popular 
Mechanics  and  of  other  popular  maga- 
zines. Paste  them  in  your  lobby  or  show 
in  your  newspaper  space  and  tell  that  you 
have  a  song  publishing  story.  Aim  for 
special  displays  In  ten  cent  stores  and 
other  song-selllng  departments. 


"The  Sagebrusher" 

Hampton     Seven-Reel     Adaptation  of 
Emerson  Hough  Novel  Meritorious 
Production  of  Wholesome  Type. 

Reviewed  by  Margaret  I.  MacDonald. 

THE  Benjamin  B.  Hampton  adapta- 
tion of  Emerson  Hough's  novel, 
"The  Sagebrusher,"  distributed  by 
W.  W.  Hodkinson,  is  a  good  general 
purpose  film.  It  is  a  picture  that  can 
be  shown  by  the  exhibitor  with  the  as- 
surance that  his  patrons  will  be  pleased 
by  the  story  of  a  rough  diamond  with  a 
big  clean  heart.  It  contains  an  unusual 
situation  replete  with  human  interest 
and  dramatic  intensity,  and  has  also 
enough  of  a  spectacular  or  melodramatic 
element  to  please  the  majority. 

Roy  Stewart  plays  the  manly  role  of 
Dr.  Barnes,  and  Noah  Beery  does  a 
mystifying  piece  of  work  in  portraying 
the  homely  character  of  Sim  Gage.  The 
pathetic  figure  of  the  picture  and  also 
the  most  beautiful  is  Mary  Warren,  the 
blind  wife  of  Sim  Gage,  played  by  Mar- 
guerite De  La  Motte.  The  cast  is  a  well- 
balanced  one. 

Cast. 

Dr.   (Major)    Barnes  Roy  Stewart 

Mary  Warren  Marguerite  De  La  Motta 

Sim  Gage  Noah  Beery 

Annie  bquires  Betty  Brice 

Wid  Gardner  Arthur  Morrison 


Wise  as  the  Sage(s). 

A    butterfly    moment    from    "The  Sage- 
brusher," a  Great  Authors-Hodkinson. 


Big  Aleck  Gordon  Russell 

Waldhorn  Edwin  Wallock 

Charlie   Dornewald  Thomas  O'Brien 

Mrs.  Jensen  Aggie  Herring 

Story  adapted  from  the  novel  by  Emerson 
Hough. 

Direction   by  Edward  Sloman. 
Seven  reels. 
The  Story. 

The  story  of  "The  Sagebrusher"  treats 
of  a  peculiar  situation  in  the  lives  of  three 
I)eople.  brought  about  through  an  adver- 
tisement in  a  matrimonial  newspaper. 

Sim  Gage,  the  "sagebrusher,"  who  has 
not  made  his  bed  in  a  year,  according  to 
his  rancher  friend.  Wld  Gardner,  is  one 
of  the  most  unkempt  types  that  could  be 
imagined.  Wld.  sensing  Sim's  condition, 
believing  that  he  requires  a  wife  to  take 
care  of  him,  and  incidentally  to  clean  up 
the  place,  advertises  for  a  wife  for  him 
on  his  own  responsibility.  In  a  big  city 
miles  away  Annie  Squires  finding  life  a 


difficult  problem,  answers  the  advertise- 
ment, and  then  out  of  pity  for  her  friend, 

whose  eyesight  is  defective,  hands  over 
the  proposition  to  her,  and  sends  her  to 
become  the  wife  of  the  ranchman. 

On  the  way  to  Sim  Gage's  ranch  she 
goes  blind,  and  on  arrival  there  is  unable 
to  see  the  man  she  Is  to  marry.  His  kind- 
ness to  her  causes  her  to  picture  him  as 
entirely  different  in  appearance  to  what  he 
really  is.  One  day  when  she  is  left  alone 
in  the  cabin.  Big  Aleck,  the  tool  of  Wald- 
horn of  the  Twin  Forks  Power  Company, 
who  has  stolen  Mary's  legacy  and  is  en- 
gaged in  another  crooked  deal,  tries  to 
kidnap  the  blind  girl,  and  is  shot  by  her 
with  a  gun  belonging  to  Sim.  She  then 
rushes  out  and  wanders  in  the  forest, 
which  has  been  set  afire  by  Waldhorn's 
men,  and  is  discovered  by  Barnes.  She 
embraces  him,  believing  he  is  Sim.  "The 
Sagebrusher,"  who  has  decided  to  marry 
the  girl  for  her  protection,  takes  advan- 
tage of  the  situation.  The  day  of  the 
wedding,  realizing  the  disparity  between 
him  and  his  bride,  when  the  moment  ar- 
rives for  him  to  kiss  her.  he  begs  Barnes 
to  substitute  for  him.  And  so  Mary's  il- 
lusion is  kept  intact.  Before  an  opera- 
tion causes  her  to  see,  Providence  has 
taken  a  hand.  Sim  has  been  drowned  and 
Barnes  is  still  her  sweetheart. 
Program     and     Kxploltatlon  Catehlines: 

Story  Possessing  Unusual  Situations  and 
Plenty  of  Human  Interest. 

"The  Sagebrusher"  is  a  Captivating 
Melodrama  from  the  Story  by  Emerson 
Hough. 

Intensely  Interesting  Story  of  the  West 
That  Holds  an  Appeal  for  Everyone. 

"The  Sagebrusher"  is  a  Melodramatic 
Production  of  a  Wholesome  Type. 

Kxploitation  Angles:  Make  your  appeal 
to  those  who  like  clean  plays.  Don't  try 
to  make  this  sound  sensational.  Tell  that 
it  is  a  heart  story  of  the  big  west,  where 
honest  men  with  big  ideals  work  out  their 
allotted  span.  Drive  home  the  heart  ap- 
peal. Tell  them:  "It  doesn't  sound  sensa- 
tional. It  is  a  play  of  action,  but  the  ac- 
tion of  real  life.  It  will  'get'  you  as  no 
melodrama  has  ever  done.  Work  hard 
to  get  the  better  class  of  patrons  in.  They 
will  appreciate  this  and  it  will  help  you 
get  over  other  plays. 


"When  the  Clouds  Roll  By" 

A FULL  review  and  story  of  this  new 
United  Artists'   production,  star- 
ring Douglas  Fairbanks,  appears 
on  page  289  of  this  issue. 

Cast. 

Daniel  Boone  Brown  ..Douglas  Fairbanks 

Mark  Drake   Frank  Campeau 

Curtis  Brown   Ralph  Lewis 

Dr.    Metz   Herbert  Grimwood 

Hobson'   Albert  MacQuarrie 

Lucette  Bancroft   Kathleen  Clifford 

Bobbie  DeVere   Daisy  Robinson 

Story  and  Scenario  by  Douglas  Fairbanks. 
Assisted  by  Lewis  Weadon  and  Tom 
Geraghty. 
Directed  by  Victor  Fleming. 

Program     and     Exploitation  Catchllnvsi 

Are  You  Superstitious?  If  You  Are  See 
"When  the  Clouds  Roll  By" — Douglas 
Fairbank's  Latest  Production. 

Laugh  After  Laugh  is  in  Store  for  Those 
Who  Go  to  See  the  Inimitable  Douglas 
Fairbank's — "When  the  Clouds  Roll 
By." 

See  the  Great  Flood  that  Sweeps  the 
Hero's  Lost  Sweetheart  Back  to  Him 
In  "When  the  Clouds  Roll  By,"  with 
Laughable    Douglas  Fairbanks. 

"When  the  Clouds  Roll  By" — .\  Snappy 
Story  on  the  Romance  of  Youth — 
Plenty  of  Action  and  Thrills  With 
Douglas  Fairbanks  as  the  Roving 
Hero. 

Kxploltatlon  Aneles:  Tell  them  that  you 
have  the  latest  Fairbanks  and  you  have 
told  all  you  need  to  advertise,  but  tell  It 
through  all  mediums  of  publicity,  from 
chalked  sidewalks  to  large  newspaper 
spaces,  according  to  your  appropriation. 
N)    matter    what    the   appropriation,  use 


298 


THE    MOVING    PICTURE  WORLD 


January  10,  1920 


plenty  of  paper.  It  counts.  Use  the  spe- 
cial press  story,  on  the  request  not  to  di- 
vulge the  plot,  if  you  have  access  to  the 
newspapers,  and  work  on  that  line.  Make 
a  mystery  of  it  and  arouse  curiosity.  Get 
the  old  phonograph  record,  "Wait  'til  the 
Clouds  Roll  By,  Nellie,"  and  use  that  for 
booming,  also  working  the  phonograph 
hook-up. 


"The  Greatest  Question" 

Griffith's    First    National    Attraction  a 
Photographic  Enchantment  Dealing 
with  Survival  After  Death. 

Reviewed  by  Louis  Reeves  Harrison. 

THE  high  value  of  "The  Greatest 
Question"  is  found  in  a  screen  ex- 
pression partly  spiritual,  party  sen- 
sual, partly  sensational,  through  what  is 
wholly  beautiful  in  the  art  of  photog- 
raphy. This  First  National  Product 
shows  splendid  craftsmanship  in  all  the 
details  of  artistic  presentation.  The 
story  is  of  an  accepted  Griffith  pattern, 
an  intense  contrast  of  solitary  human 
traits,  rather  than  a  portraiture  of  the 
complex  human  soul  with  its  infinite 
capacities  for  good  and  evil.  As  in  other 
Griffith  pictures,  a  delicate  girl  is  placed 
in  a  highly  unfavorable  environment, 
where  she  survives  by  the  appeal  of 
sheer  helplessness,  in  this  case  driven 
frantic  with  terror  by  extreme  human 
brutality.  Her  adventures  form  the 
main  line  of  interest,  but  neither  she  nor 
her  persecutors  have  anything  to  do 
with  the  announced  main  theme.  They 
play  no  part  whatever  in  solving  "The 
Great  Question." 

The  supposed  problem  of  future  ex- 
istence and  return  of  departed  spirits 
is  put  up  to  characters  of  secondary  im- 
portance. They  find  themselves  im- 
poverished, go  to  a  graveyard  and  pray 
for  material  benefit.  The  spirit  of  a 
soldier  boy  killed  in  the  European  war 
appears  and  tells  them  all  will  be  well. 
He  is  plainly  visible  to  two  of  the  peti- 
tioners. Next  day  they  discover  mil- 
lions of  dollars  worth  of  oil  on  their 
farm.  Just  why  they  are  so  favored, 
while  millions  of  prayers  go  unanswered, 
is  not  explained  to  the  satisfaction  of 
common  sense  and  fair  play.  Where  the 
return  of  the  departed  soul  in  the  Grif- 
fith picture  is  felt  by  the  fond  and  ex- 
pectant heart  of  a  mother,  the  idea  is 
reasonable  and  effective.  When  the 
vision  is  reduced  to  the  amusing  old 
formula  of  a  graveyard  ghost  and  made 
strictly  utilitarian  it  loses  all  spiritual 
significance. 

To  Lillian  Gish  go  honors  of  imper- 
sonation emphasized  by  the  brutality  of 
characters  interpreted  by  Josephine 
Crowell  and  George  Nichols.  Eugenie 
Besserer  is  pathetic  in  the  role  of  the 
soldier  boy's  mother.  In  revealing  her 
unspoken  hopes  and  fears  for  the  future, 
she  makes  this  the  truest  characteriza- 
tion in  the  piece,  one  of  genuine  emo- 
tions recognizably  human. 

With  "The  Greatest  Question"  rele- 
gated to  a  side  issue  the  appeal  of  this 
Griffith  product  is  not  a  strong  one.  It 
may  depend  upon  what  proportion  of  the 
innumerable  kinds  of  human  taste  favors 
his  repeating  himself  in  contrasts  of  ul- 
tra brutality  and  saintly  sweetness.  It 
will  probably  depend  largely  upon  the 
imaginative  stimulus  of  ^superb  photog- 
raphy, exquisite  backgrounds  and  gen- 
erally fine  craftsmanship  in  the  details 
of  production. 

Cast. 

Nellie    Jarvis   Lillian  Gish 

John  Hilton   George  Fawcett 

Mrs.  Hilton   Eugenie  Besserer 


Jimmie  Hilton   Robert  Harron 

John    Hilton   Ralph  Graves 

Mr.  Scrubble  George  Nichols 

Mrs.  Scrubble  Josephine  Crowell 

Uncle  Zeke   Tom  Wilson 

Directed  by  D.  W.  Griffith. 
The  Story. 

"The  Greatest  Question"  with  Nellie 
Jarvis.  a  little  orphan,  is  to  keep  body  and 
soul  together.  She  is  left  at  the  mercy  of 
kind  strangers,  almost  as  poor  as  herself. 
The  Hilton  family  take  her  in,  and  she 
becomes  a  sweet  and  attractive  part  of 
the  household  through  her  cheerful  will- 
ingness to  work.  When  the  oldest  boy, 
the  mainstay  of  the  family,  goes  away 
to  the  war,  Nellie  realizes  that  she  might 
be  a  burden,  and  hires  out  to  Mr.  and  Mrs. 
Scrubble  in  the  neighborhood.  She  dimly 
remembers  seeing  them  in  some  past  ex- 
perience, but  she  endures  their  exactions 
bravely  ,even  the  sensual  attentions  to 
Scrubble.  When  their  brutality  becomes 
almost  unendurable,  she  returns  to  the 
Hiltons,  but  she  sees  that  the  little  money 
she  is  enabled  to  send  them  is  necessary, 
so  she  returns  to  the  miseries  of  her 
service  as  a  maid  of  all  work. 

Scrubble's  attentions  become  so  marked 
as  to  excite  the  murderous  envy  of  his 
wife.  The  couple  hate  each  other  because 
they  participated  in  a  brutal  murder  years 
before,  a  crime  witnessed  by  Nellie  when 
she  was  a  little  girl.  Her  torture  at  the 
hands  of  these  fiends  in  human  guise  is 
Hearing  a  tragic  crisis  when  the  Hiltons, 


"I  Can't  Wake  Her  Up." 

Lillian  Gish  meets  Bobbie  Harron  In 
Griffith's  new  triumph,  "The 
Greatest  Question." 


now  on  the  verge  of  selling  their  little 
farm,  go  to  the  graveyard  and  pray  to 
their  departed  son  for  help.  He  appears 
in  ghostly  form  and  promises  them  relief. 

Next  day  they  discover  oil  in  abundance 
on  their  land  and  are  assured  of  great 
wealth.    Their  younger  son,  Jimmie,  hast- 
ens to  tell  Nellie,  his  pal,  of  the  good  news. 
He  is  just  in  time.    In  a  beastal  pursuit 
of  Nellie,  Scrubble  is  almost  on  the  point 
of  accomplishing  his  purpose  when  the 
wife  returns  and  threatens  to  kill  both. 
Nellie  at  last  recognizes  them  as  the  mur- 
derers of  long  years  ago.    At  her  supreme 
moment  of  terror,  Jimmie  Hilton  appears 
and  rescues  her  from  the  horrible  situa- 
tion forever,  as  the  unexpected  wealth  of 
his  family  assures  the  happiness  of  all. 
Program     an<l     Exploitation  CatcIiUnefl: 
What  is  "The  Greatest  Question?" — For 
the  Answer  See  This  Latest  Produc- 
tion by  D.  W.  Griffith. 
Story  of  an  Orphaned  Girl  Who  Suffers 
Brutality  at  the  Hands  of  Her  Em- 


ployers in  Order  That  She  May  Help 
Her  Foster  Parents  in  Their  Struggle 
for  Existence. 
"The   Greatest   Question"   Tells  an  In- 
spiring .story  of  Heart  Interest. 
D.  W.  Griffith  Presents  Lillian  Gish  and 
Robert  Harron  in  an  Unusually  Capti- 
vating Play  of  Love  and  Tragedy. 
Kxpluitation  .\ng:I<-H:  Make  a  strong  play 
on  this  first  Griffith  First  National  Attrac- 
tion.   Try  and  make  it  sound  like  a  premi- 
ere.   Hook  up  with  the  present  spiritual- 
istic   craze    with    the    picture.      Play  up 
Miss  Gish  and  Harron  as  stars,  but  make 
Griffith  your  headliner. 

"Sky-Eye" 
Thrilling    Melodramatic    Offering  Pro- 
duced hy  William  Steiner  Showing 
Spectacular  Aeronautic  Stunt*. 

Reviewed  by  Herbert  J.  Hoose. 

LATELY  there  have  been  a  number 
of  productions  that  have  possessed 
unusual  thrills,  but  what  appears 
to  be  a  real  thriller  is  William  Steiner's 
production,  "Sky-Eye."  The  action  is 
centered  about  Ellington  aviation  field 
in  Texas  and  the  large  oil  wells.  About 
one  hundred  airplanes  were  used  in  the 
production  and  many  officers  of  the  El- 
lington station  participated  in  the  pic- 
ture, which  is  being  distributed  by  Sol 
Lesser. 

There  is  not  very  much  plot  to  the 
story,  but  this  easily  is  made  up  for  by 
the  intense  action  that  is  shown 
throughout  the  entire  film.  The  story 
tells  of  the  bidding  of  a  wealthy  oil 
magnate  against  Mangin,  a  man  who  is 
in  love  with  his  daughter,  for  a  United 
States  Government  oil  contract.  Man- 
gin  loses  the  contract  and  the  main 
action  then  hinges  on  his  activities  to 
prevent  the  delivery  of  the  oil  and 
thereby  cancel  the  contract. 

The  airplane  pilots  furnish  exciting 
incidents  in  their  chases,  tailspins,  nose 
dives,  and  various  other  figures  that 
they  execute  high  in  the  air.  One  real 
daring  feat  is  accomplished  by  Lieut. 
Russel  G.  Hunt  when  he  slides  down  a 
rope  that  he  has  attached  to  the  bot- 
tom of  his  plane,  and  lands  safely  on 
a  troop  train.  Practically  all  of  the 
"shots"  in  mid-air  were  photographed 
from  planes,  so  as  to  add  to  the  realism. 

The  cast  is  headed  by  Harry  Meyers, 
who  acts  convincingly  as  the  "heavy." 
Thelma  Kenley  is  the  female  lead  and 
is  a  good  choice  for  the  part.  The  sup- 
porting cast  includes  June  Keith,  Lieut. 
Russel  C.  Hunt,  Lieut.  C.  C.  Nutt  and 
Peck  Miller,  all  of  whom  do  creditable 
work. 

Cnat. 

Harry  Mangin  Harry  Meyers 

"Sky-Eye"  Blake. .  .Lieut.  Russel  C.  Hunt 

Blanche  Murdock  Thelma  Kenley 

Jones  Murdock  Peck  Miller 

June  Murdock  June  Keith 

Lieut.  Fordyce  Lieut.  C.  C.  Nutt 

Written  and  directed  by  Aubrey  M.  Ken- 
nedy. 

Length,  about  6,000  feet. 
The  Story. 

James  Murdock,  a  wealthy  oil  magnate, 
who  has  two  pretty  daughters.  Blanche 
and  June,  one  of  whom  is  in  love  with 
Harry  Mangin.  who  is  a  competitor  of  the 
elder  Murdock's  for  a  United  States  Gov- 
ernment oil  contract.  Mangin  loses  the 
award  and  immediately  schemes  to  pre- 
vent Murdock  from  being  able  to  deliver 
the  oil.  He  arranges  with  an  accomplice 
to  break  the  main  pump  and  thereby  stop 
the  works.  This  is  carried  out  and  when 
Murdock  is  informed  he  accuses  one  of 
his  trusted  employes.  Blake,  who  is  Man- 
gin's  rival  for  Blanche's  hand  in  mar- 
riage. Lieutenant  Fordyce,  a  friend  of 
Blake's,  gets  permission  from  the  com- 
manding officer  at  the  aviation  field  to 
take  his  plane  to  St.  Louts  to  get  the 


January  10,  1920 


THE  MOVING   PICTURE  WORLD 


299 


necessary  parts  for  the  pump,  so  that  the 
work  will  not  be  delayed.  Blake,  after 
being  discharged,  joins  the  aviation  ser- 
■^ice  and  because  of  his  keen  vision  he 
receives  the  name  of  "Sky-Eye."  Mangin, 
not  wanting  his  rival  to  better  himself  in 
Blanche's  eyes,  also  enlists.  After  join- 
ing the  service  he  gets  into  trouble  con- 
tinually and  is  confined  to  quarters  after 
executing  a  nose  dive  that  wrecked  his 
machine.  He  breaks  his  arrest,  squadron 
of  airplanes  give  chase,  and  finally  he 
winds  up  in  the  guard-house,  subject  to 
court-martial.  This  time  he  shoots  the 
guard,  escapes,  steals  a  plane  and  goes 
off  to  set  fire  to  the  oil  wells  belonging 
to  Murdock.  After  several  terrific  air 
battles  that  are  supplemented  by  the  skir- 
mishes between  the  troops  and  the  oil 
workers,  the  culprits  are  subdued,  and 
Mankin  is  brought  down  a  prisoner  by 
"Sky-Eye"  Blake.  The  only  thing  now 
necessary  is  the  wedding  between  Blanche 
and  Blake,  and  this  is  successfully  car- 
ried out  in  airplane  that  is  speeding 
through  the  clouds. 

Pro-am     and     Exploitation  Catchlines; 

"Sky-Eye"  Is  a  Thrilling  Melodramatic 
Production  Showing  Many  Dare-Devil 
Stunts  by  Airplane  Pilots. 
See    the    Terrific    Airplane    Battles  in 
"Sky-Eye" — An  Unusual  Picture  That 
Will  Thrill. 
Nose    Dives  —  Tail    Spins  —  Parades  — 
Everything  That  an  Airplane  Can  Do 
in  "Sky-Eye." 
A    Gripping    Drama    of    the   Air  With 
Many  Spectacular  Airplane  Feats  as 
the  Feature. 
Exploitation   Angles:    This   story  calls 
for  circus  exploitation.    Play  up  the  aero- 
plane   features    and    play    them  heavily. 
Itemize  the  stunts  and  make  each  one  a 
feature.     Tell    that   above    one  hundred 
planes  were  employed  in  this  production. 
Start  off  with  "How  many  airplanes  did 
you  ever  see  at  one  time?"    Use  this  for 
a  teaser  and  then  flash  the  stills.  Tou 
can  make  a  winning  with  the  stunt  ap- 
peal, but  you  must  make  it  strong. 


"The  Web  of  Deceit" 

Six-Part   Pathe    Release   Features  Do- 
lores  Cassinelli   in   Dual  Melo- 
dramatic Role, 

Reviewed  by  Robert  C.  McElravy. 

NOTHING  stronger  in  a  melodra- 
matic way  has  been  accomplished 
by  Dolores  Cassinelli  than  her 
work  in  this  six-part  Edwin  Carewe  pro- 
duction, released  by  Pathe,  entitled 
"The  Web  of  Deceit."  In  this  story  she 
plays  the  roles  of  two  girls,  Wanda 
and  Lucille  Hubbard,  one  a  blonde  and 
the  other  a  brunette.  The  former  is  a 
sweet,  even-tempered  girl  and  the  sec- 
ond a  scheming,  treacherous  miss  who 
brings  about  a  tangled  chain  of  events. 

The  settings  and  situations  in  this 
production  hqve  been  designed  for  a 
strong  appeal  to  the  masses.  The  plot 
might  not  bear  too  close  analysis  in 
all  its  parts,  but  it  is  one  that  on  the 
whole  makes  for  good  melodrama  and 
should  have  wide  appeal.  It  opens  with 
a  contrast  of  country  and  city  scenes 
and  the  latter  part  is  pictured  entirely 
in  New  York.  A  strong  climax  is  reached 
in  the  sensational  closing  scenes. 

Cast. 

Wanda  Hubbard  I  „  ,         _      .  ... 

Lucille  Hubbard  f  Dolores  Cassinelli 

Emily  Ann  Hubbard  Letty  Ford 

"Red"  Smith  Hugh  Cameron 

Major  Andrew  Clark  Franklyn  Hanna 

Roger  Burney  Mitchell  Harris 

Story  by  Finis  Fox. 
Directed  by  Edwin  Carewe. 

The  Story. 

Wanda  Hubbard,  in  "The  Web  of  De- 
ceit," writes  home  of  her  artistic  triumphs 
in  New  York  City  to  her  mother  and  sis- 
ter,   Lucille,   living   in   a    small  country 


town.  As  a  matter  of  fact  Wanda  is  liv- 
ing by  her  wits,  in  company  with  a  crook, 
known  as  "Red"  Smith.  The  latter  is  In 
ill  health  and  wants  to  make  a  big  haul, 
which  will  take  him  to  Arizona  for  a  time. 

Wanda  and  Red  conspire  to  rob  a  safe  in 
the  residence  of  Major  Andrew  Clark,  on 
Long  Island.  They  are  apprehended  while 
on  the  job,  but  both  escape.  Wanda  flees 
to  her  mother  and  sister  and  Red  follows. 
Later  he  goes  to  Arizona,  after  pledging 
Wanda  to  marry  him  on  his  return. 

Mrs.  .Hubbard  dies,  as  a  result  of  a  fall 
down  stairs,  and  before  dying  confesses  to 
Wanda  that  Lucille  is  really  the  daughter 
of  her  brother-in-law.  Major  Clark.  Wanda 
recognizes  the  name  as  that  of  the  man 
she  and  Red  had  robbed.  After  the  fu- 
neral of  Mrs.  Hubbard  Wanda  determines 
to  substitute  herself  as  the  daughter  of 
Major  Clark.  She  goes  to  New  York, 
where  she  is  accepted  by  Major  Clark  and 
his  protege,  Roger  Burney.  The  latter  is 
an  artist  and  Wanda  falls  in  love  with 
him.  • 

But  Lucille  comes  to  New  York  later, 
meets  Roger  and  wins  his  love.  Wanda 
is  insanely  jealous  and  destroys  the  pic- 
ture of  Lucille's  mother,  so  her  deception 
will  not  be  discovered.  All  goes  well  un- 
til Red  Smith  appears.  His  coming  brings 
about  tragic  consequences  for  Wanda  and 
clears  up  matters  for  Lucille  and  Roger. 
Program     and     Exploitation  Catchlines: 

Dolores  Cassinelli  Featured  in  Pleasing 
Dual  Role  Story  of  Varied  Emotions. 


A  Rose  Among  Geraniums. 

Dolores  Cassinelli  in  a  "creeping"  moment 
from  her  Pathe,  "The  Web  o£  Deceit." 


What  Is  It  That  Spins  "The  Web  of  De- 
ceit"?— For  the   Answer  See  Dolores 
Cassinelli  in  This  Powerful  Drama. 
The  Story  of  a  Girl  Who  Deceived  Her 
Mother  in  Order  to  Gain  Pleasure  for 
Herself  But  Who  Pays  in  the  End. 
"The  Web  of  Deceit"  Presents  Dolores 
Cassinelli  in  Dual  Role  in  a  Melodra- 
matic Play  of  Strong  Appeal. 
Gripping    Story    With    Pretty  Dolores 

Cassinelli  in  Dual  Role. 
Exploitation  Angles:  Play  on  Miss  Cas- 
sinelli. referring  to  recent  production  of 
hers  which  you  have  shown.  A  good  lobby 
display  would  be  to  weave  a  string  web  In 
a  prortiinent  place,  leaving  It  bare  for  a 
few  days  and  then  adding  a  cut-out  por- 
trait of  the  star  and  the  title  lettering. 
Plan  the  display  before  you  put  It  up  so 
you  will  know  just  how  It  works.  Let  the 
web  show  blank  for  at  least  a  week  as  a 
teaser.  . 


"Heart  Strings" 

Six-Part  Fox  Production  Features  Wil- 
liam Farnum  in  Story  of  Heart 
Interest. 

Reviewed  by  Robert  C.  McElravy. 

A RADICAL  and  welcome  depar- 
ture from  the  more  conventional 
type  of  stories  located  in  the  Ca- 
nadian wilds  is  found  in  this  six-reel 
Fox  subject,  entitled  "Heart  Strings." 
The  author,  Henry  Albert  Phillips,  has 
cleverly  evaded  most  of  the  obvious 
and  familiar  features  with  this  locale, 
and  in  so  doing  has  gotten  a  little  closer 
to  real  characterizations.  The  story  he 
has  evolved  is  one  of  a  sentimental 
sort,  with  a  brother's  love  for  his  sis- 
ter as  the  chief  theme.  The  action  is 
punctuated  at  intervals  by  develop- 
ments of  a  melodramatic  type.  Some 
of  these  border  on  the  theatrical,  but 
the  plot  is  one  designed  to  please  the 
average  spectator  and  will  no  doubt 
prove  successful. 

William  Farnum,  who  has  lately  been 
seen  in  roles  calling  for  a  display  of 
great  physical  prowess,  has  in  this  a 
part  calling  for  more  tender  and  sym- 
pathetic emotions.  He  plays  Pierre 
Fournel,  a  young  violinist  who  seeks 
fame  and  fortune  in  New  York.  His 
career  is  interrupted  by  the  sorrows 
which  befall  his  sister,  but  in  the  end 
happiness  is  restored  to  Pierre  and  the 
betrayed  girl. 

The  scenes  from  Canadian  life  are  the 
best  in  the  subject,  the  New  York  por- 
tion being  well  staged,  but  judicious 
cutting  at  certain  points  would  no  doubt 
strengthen  the  action,  particularly 
toward  the  close. 

Cast. 

Pierre  Fournel  William  Farnum 

Kathleen  Noyes  Gladys  Coburn 

Gabrielle   Betty  Hilburn 

La  Touche  Paul  Gazeneuve 

Rupert  Blake  Robert  Cain 

Rouget  Rowland  G.  Edwards 

Mrs.   Noyes  Kate  Blancke 

Story  by  Henry  Albert  Phillips. 
Scenario  by  B.  Lloyd  Sheldon. 

Directed  by  J.  Gordoft  Edwards. 

Photography  by  John  W.  Boyle. 

The  Story. 

Pierre  Fournel,  in  "Heart  Strings,"  lives 
with  his  sister.  Gabrielle,  in  the  Canadian 
village  of  quaint  Quebec.  He  is  a  young 
violinist  and  has  been  saving  his  money 
with  a  view  to  going  to  New  York  to 
study.  A  pastry-maker  named  La  Touche 
hopes  to  go  along  and  act  as  his  manager 
when  Pierre  becomes  famous. 

The  attention  of  a  society  girl,  Kath- 
leen Noyes,  is  brought  to  Pierre,  and  she 
induces  him  to  play  at  a  musicale  at  a 
nearby  summer  resort.  She  also  shows 
a  desire  to  help  him  to  get  to  New  York. 
By  this  interest  Pierre  gains  the  enmity 
of  her  fiance,  Rupert  Blake. 

Unknown  to  Pierre,  Gabrielle  has  been 
lured  into  a  false  marriage  with  a  local 
bully  named  Rouget.  Just  as  he  is  about 
to  leave  the  village  he  learns  the  truth 
of  her  situation  and  that  she  is  about  to 
give  birth  to  a  child.  Pierre  gives  up  his 
savings  to  clear  Rouget's  name  from  a 
change  of  theft  brought  by  his  uncle,  and 
he  remains  to  take  care  of  Gabrielle. 

The  child  is  born  and  later  the  trip  Is 
made  to  New  York.  Here  the  principals 
meet  again  and  Rouget  and  Blake  plan  a 
Jewel  theft  to  bring  dishonor  upon  Pierre. 
This  is  successful  for  a  time,  but  Gabrielle 
eventually  tells  what  she  knows.  Pierre 
wins  the  love  of  Kathleen  and  Rouget  has 
a,  change  of  heart  which  reunites  him 
with  Gabrielle.  The  closing  scenes  In 
quaint  Quebec  are  happy  ones. 
ProBrram     and     Exploitation  Hendllnesi 

"Heart  Strings"  Stars  William  Farnum 
in  a  Heart  Interest  Story  of  the  Ca- 
nadian Wilds. 


300 


THE   MOVING   PICTURE  WORLD 


January-  10.  1920 


Williain    Farn-am    in    a    Xew    Role  in 
"Heart  Slringrs" — a  Sentimental  Story 
of  a  Brother's  Love  for  His  Sister. 
Interesting  Story  of  I»ve  and  Adven- 
ture in  the  Canadian  Wilds. 
William  Farnum  in  his  Latest  Produc- 
tion.  "Heart   Strings."   Portrays  the 
Part  of  a  Violinist  Who  Is  Anxious 
to  Visit  New  York  to  Study. 
EIxi>Ioitatioa     \msim     Make  Farnum 
your  seUing  point  and  tell  su£Scient  of 
the  character  he  plavs  to  show  that  he 
iB  &  little  different  in  this.    For  an  auto- 
matic   lobby    ballyhoo    try    a    series  of 
hearts  sufficient  in  number  to  carry  the 
title,   a   letter   to   each   heart.     Have  a 
string  dependent  from  each  and  back  of 
each  heart  fasten  a  bell  (you  can  make 
them    from    tin    cans).     Let   the  strings 
hang  -within  easy  reach  and  your  patrons 
■will  do  the  rest. 


"Rouge  and  Riches" 

Six-Reel  Universal  Production  Features 
Mary   MacLaren   in   Chorut  Girl 
Story. 

Reviewed  by  Robert  C  McKlravy. 

OF  the  innumerable  stories  and  pho- 
toplays dealing  with  life  behind 
the  scenes,  with  a  chorns  girl  as 
the  principal  character,  this  Universal 
production,  entitled  "Rouge  and  Riches." 
is  entitled  to  unusual  consideration.  It 
not  only  establishes  a  real  and  intimate 
tooch  with  chorus  girl  life,  but  main- 
tains it  throughout  the  entire  six  reels. 
The  plot  is  one  that  in  almost  every  de- 
tail reflects  the  popular  conception  of 
a  chorus  girl's  heart  affairs,  the  jealous 
intriguing,  the  glamour  of  the  theatre, 
and  the  producer  has  not  forgotten  the 
keen  interest  of  the  man  in  the  front 
row  when  he  sees  a  new  face  among 
the  girls  who  dance  and  sing. 

Mary  MacLaren  nnds  a  most  conge- 
nial role  in  the  part  of  Becky,  the  proud 
Southern  girl,  who  determines  to  invade 
Broadway  for  the  purpose  of  ensnaring 
the  heart  and  fortunes  of  a  millionaire. 
Her  plan  is  a  deliberate  one  and  her 
good  looks  help  beyond  measure  in 
carrying  it  through.  There  will  be  a 
surprise  for  the  average  spectator  in 
the  closing  scenes  of  Becky's  romance. 

The  production  as  a  whole  is  a  bril- 
liant one.  It  has  caught  the  hardness 
and  glitter  of  life  in  the  wings,  yet  un- 
derneath this  is  a  realistic  impression  of 
the  love  and  friendship  that  exists  there 
also. 

Cast. 

Becky  Mary  MscLaren 

Aunt  Lucia  Albert  Lee 

Jefferson  Summers  Robert  Walker 

Kattens  Dalmayne  Dorothy  Abril 

Tom  Rushworth  Wallace  McDonald 

Dodo  Friixie  Ridgeway 

Jose  Synde  Conde 

Cater  Willis  Lloyd  Whitlock 

Max  Morro  Harry  Dunkinson 

Jane  Hamilton  Helen  Sullivan 

Story  by  W.  Cirey  Wonderly. 
Scenario   by  Hal  Hoadley. 
Directed  by  Harry  Franklin. 

Tfce  Story. 

Rebe-cca  Butler,  in  "Rouge  and  Riches." 
Is  a  Southern  girl  living  with  her  aunt 
on  an  old  Virginia  estate.  The  family  for- 
tunes have  long  since  -.wir.dled  and 
"Becky"  determines  to  rer"-?nish  them  by 
her  own  efforts.  She  has  read  that  chorus 
girls  often  have  opportjnitv  to  marry 
men  of  wealth  and  decides  to  gr:.  to  Xew 
York  and  enter  upon  a  theatrical  career. 

Becky    arrives    on    Broadway    --f  ^^r 
good  looks   soon  bring  her  e- 
among  the  dar.c:ng  girls.    She  !■. 
hind  her  a  life-long  lover,  name^ 
Summers;,  who  edits  a  small  country  ^.^per. 
In  New  York   she   immediately  falls  in 
love  with   Tom   Rushworth.   her  dancing 


partner.  Later  she  attracts  the  attention 
of  Carter  Willis,  a  wealthy  first  nighter. 
who  singles  her  out  from  the  chorus  and 

begins  paying  her  attentions. 

Becky  makes  up  her  mind  to  marry 
Willis,  but  it  develops  that  marriage  was 
not  a  part  of  his  plans.  Instead  she  is 
shocked  to  discover  that  he  expected  her 
to  take  apartments  and  forget  the  mar- 
riag*  ceremony.  She  incurs  the  hatred 
of  Dodo,  a  former  chorus  girl,  and  is  soon 
caught  in  the  meshes  of  a  murder  mvsterv. 
Dodo  is  killed  and  Tom  Rushworth  Is  sus- 
pected of  the  crime.  Becky  clears  his 
name,  almost  at  the  expense'  of  her  own 
reputation,  and  in  the  end  gives  her  love 
to  the  man  she  saved. 

**™ST»«i     aad     EIxpIaitaiieB  Catehliaes: 

See_  Why  P.-etty  Mary  MacLaren  Had  to 
Use  Rouge  in  Order  to  Gain  Love  and 
Riches. 

Let  "Rouge  and  Riches"  Starring  Marv 
MacLaren     Take     You     Behind  the 
Scenes  and  Get  a  Real  Impression  of 
Stage  Life.  • 
Interesting   Story   of   a   Southern  Girl 
Who  Decides  to  Invade  Broadway  for 
the  Purpose  of  Winning  the  Heart  of 
a  Millionaire. 
Brilliant    Production    Starring  Pretty 
Mary    MacLaren    in    a  Captivating 
Chorus  Giri  Story. 
ExploitatioB  AmsIm:    Whoop  it  up  for 
Miss  MacLaren,  then  go  on  to  tell  this  U 
a  play  of  the  theatre  which  shows  a  true 
glimpse  of  behind  the  scenes.    If  vou  have 
a  stage,  take  some  old  wings  or  flippers 
and  set  them  in  your  lobby  with  the  un- 
painted    side   toward   the    street.  Hook 
up  drug  and  department  stores  with  dis- 
plays of  rouge  and  lip  sticks  and  a  slo- 
sran.   "See  the  girl   who  used   rouge  to 
gain  riches  and  love," 


"Behind  the  Door" 

Paramount-Artcraft    Picture!  Presents 
Hobart  Bosworth  in  Powerful 
Tragic  Role. 

Reviewed  by  Robe.-t  C  McElravy. 

ARE^f.\RKL\BLE  combination  of 
:r.  r:;;  and  shudders  has  been 
achieved  in  this  Thomas  H.  Ince 
production,  entitled  "Behind  the  Door." 
released  by  Paramount-Artcraft.  The 
story,  written  by  Gonverneur  Morris, 
picturized  by  Luther  Reed  and  directed 
by  Irvin  Willat.  is  as  profoundly  moving 
as  one  of  the  sombre  tales  of  Edgar 
.Mian  Poe  and  the  clima.x  carries  a  dia- 
bolical revenge  on  the  part  of  a  wronged 
man  that  will  linger  long  in  the  memory 
of  anyone  seeing  it. 

The  story  as  a  whole  is  a  lustv  tale 
of  the  sea,  with  Hobart  Bosworth,  who 
also  played  in  "The  Sea  Wolf."  in  the 
leading  role.  In  the  present  character 
of  Captain  Oscar  Krug  he  adds  another 
realistic  portrayal  to  the  growing  list 
of  notable  screen  performances.  Tane 
Xo%-ak  in  the  part  of  the  ill-fated  wife, 
also  plays  up  to  her  high  standard  o: 
excellence. 

The  opening  scenes  depict  the  return 
of  Krug  to  his  native  hamlet  in  Maine, 
white  haired  and  broken,  though  still 
comparatively  young  in  years.  He 
comes  like  a  Rip  Van  Winkle,  with 
none  to  bid  him  welcome.  The  storj- 
then  reverts  to  the  year  1917.  when  he 
enlisted  in  the  great  war,  and  pictures 
the  tragic  moments  through  which  he 
lived.  There  are  some  slight  inconsist- 
encies ia  the  vigorous  war  scenes,  but 
the  effect  of  the  whole  is  one  of  great 
realism. 

dan. 

C>scar  Krug  Hobart  Bosworth 

Alice  Morse  Jane  Nov&k 

Lieut  Brandt  Wallace  Beery 

Bill  Tavish  James  Gordon 

McQuesUon  Dick  Wain 


Matthew  Morse  J.  P.  Lockney 

Gideon  Blank  Gibson  Goland 

Mark  Arnold  Otto  Hoffman 

Story  by  Gouverneur  Morris. 
Scenario  by  Luther  Reed. 
Directed  by  Irvin  Willat- 
Supervised  by  Thomas  H-  Ince. 

Tke  St*ry. 

Captain  Oscar  Krug.  in  "Behind  the 
Door."  is  a  German-American  of  middle 
age,  living  in  a  small  seacoast  village  in 
Maine.  He  is  in  love  with  Alice  Morse, 
and  has  a  rival  in  the  person  of  a  bank 
cashier.  When  the  United  States  enters 
the  war  Krug  is  set  upon  by  the  ciliiens 
of  the  village  because  of  his  German  par- 
entage, although  he  has  always  been 
loyal  to  this  country.  He  fights  a  hand- 
to-hand  battle  with  his  traducers  and  wins 
the  respect  of  Bill  Tavish.  whom  he  whips 
in  the  combat. 

Prior  to  enlisting  as  a  captain  in  the 
navy.  Krug  marries  Alice.  She  f:":ws 
him  after  he  leaves,  owing  to  h  = 
displeasure  over  the  marriage, 
ceeds  in  boarding  the  same  -.  t  ^  . 
her  husband.  During  the  first  voyage  the 
vessel  Is  sunk  by  a  submarine  and  Krug 
and  his  wife  are  the  sole  survivors.  They 
float  for  days  upon  the  surface  of  the 
sea  in  a  small  boat,  when  a  submarine  Is 
again  sighted.  They  appeal  to  this  for 
aid.  but  the  captain  of  the  U-boat  takes 
the  wife  and  leaves  Krug  to  perish. 

Krug   regains   the   small   boat   and  is 
afterwards  rescued.    He  lives  only  with 
the    thought    of    future    revenge      Ti  — e 
brings  this  to  him  when  the  - 
is  afterward  sunk  and  he  mak- 
oner  of  the  commander.    Krug  c. 
a  terrific  revenge,  after  wining  and  din- 
ing this  individual  and  learning  the  sad 
fate  of  his  wife. 

Pngnmm     ud     Exyloltattoa  CateUlaeai 

Lusty  Tale  of  the  Sea  Featuring  Hobart 
Bosworth  in  Tragic  Role. 

"Behind  the  Door  — a  Picture  That  You 
Will  Remember  Because  of  Its  Im- 
pressive Scenes. 

Get  "Behind  ihe  Door"  and  See  a  Grip- 
ping Picture  That  Is  Replete  with 
Thrills. 

"Behind  the  Door"  by  Gouverneur  Mor- 
ris— a  lecture  Featuring  Convincing 
Hobart  Bosworth  in  a  Vigorous  5: ;ry 

ExyMtatfm  Aasles:  Play  up  Bos- 
worths  return  to  the  screen.  Try  and 
make  it  an  event.  Hook  up  with  his 
success  in  "The  Sea  Wolf"  and  similar 
plays  and  then  tell  that  this  will  stand 
comparison  with  the  best.  Bear  down 
hard  and  get  after  the  people  who  sel- 
dom come  to  the  theatre.  Make  it  plain 
that  the  story  is  tragic  and  powerfuL 
Borrow  or  rent  a  door  and  jamb  from 
some  builder,  set  up  in  the  lohb.v  with 
a  three-sheet  backing  it  and  invite  pa- 
trons to  look  "Behind  the  Door"  for  an  un- 
usual attraction.  Put  the  door  close  to 
i.n-  si'rfi.  where  it  oar.  be  wr.rkei  easily. 


"The  Great  Air  Ro"bb€r>'" 

Six-Part  Universal  Production  Presants 
Marreioas  Melodrama  in  Midur. 

P.eviewed  by  RcWr:  C.  McElravy. 

IT  would  be  easy  to  exhaust  the  sup- 
ply of  superlatives  in  describing  a 
melodrama  such  as  this  six-part 
Universal  production,  entitled  "The 
Great  .\ir  Robbery."  The  highest  praise 
possible  for  a  stibject  of  the  kind  would 
perhaps  not  be  overstating  things,  for 
it  is  full  of  genuine  thrills  from  start 
to  finish.  It  really  anticipates  modem 
conditions  somewhat,  as  it  presupposes 
the  establishment  of  a  government 
transcontinental  aerial  mail  service. 
This,  of  course,  has  not  yet  been  ac- 
complished, but  it  might  be  to  all  in- 
tents and  purposes  so  far  as  this  story 
is  concerned,  for  the  intrepid  aerial 
perfoimers  go  right  along  as  though 
it  were  a  fact. 


January  10,  1920 


THE   MOVING   PICTURE  WORLD 


In  this  pioneer  film  of  its  kind,  in- 
stead of  a  stage  coach  robbery  we  have 
the  actual  holdup  of  a  government  air- 
plane in  midair.  The  accompanying 
story  is  full  of  interest.  The  performers, 
particularly  the  aviators,  do  some  amaz- 
ing stunts,  both  on  the  ground  and 
above  it. 

The  photographic  effects  are  wonder- 
fully sharp  and  clear.  The  spectator 
has  almost  the  feeling  of  having  partici- 
pated in  some  of  the  splendid  dashes 
over  towns  and  cities  and  mountain 
tops.  Much  expert  camera  work  is  in 
evidence  in  getting  the  more  startling 
effects. 

Francelia  Billington  and  Carmen 
Phillips  play  the  feminine  roles.  The 
aviators  are  portrayed  by  Lieut.  O.  L. 
Locklear,  Allan  Forrest  and  Ray  Rip- 
ley. In  addition,  a  large  cast  of  air- 
men appear.  The  government  mail  sta- 
tion and  the  night  photographic  effects 
are  deserving  of  special  mention. 

Cast. 

Larry  Cassidy  Lieut.  O.  L.  Locklear 

Wallie  Mason  Allan  Forrest 

"Van  Arland  Ray  Ripley 

Beryl  Francelia  Billington 

Viola  Matthews  Carmen  Phillips 

Story  by  Jaccord  and  George  Hively. 
Produced  by  Jaccard. 

The  Story. 

Wallie  Mason,  Larry  Cassidy  and  Ches- 
ter Van  Arland  in  "The  Great  Air  Rob- 
bery" are  three  aviators,  with  headquar- 
ters at  a  government  aerial  mail  station. 
Larry  and  Wallie  are  pals.  The  latter  Is 
addicted  to  drink  and  Wallie  proves  his 
loyalty  to  him  by  going  up  and  rescuing 
him  in  madair.  Van  Arland  is  the  head 
of  a  secret  order  known  as  the  Death 
Head  Squardon.  All  three  of  these  men 
are  fascinated  by  a  girl  named  Beryl,  who 
lives  on  an  adjoining  estate. 

Larry  and  Wallie  are  given  a  week's 
vacation,  which  they  spend  at  a  nearby 
club  for  aviators.  While  there  Wallie 
drinks  considerably  and  while  intoxicated 
gets  into  an  altercation  with  Van  Arland 
over  a  medal  he  had  given  Beryl.  Van 
Arland  cuts  cards  and  gets  Wallie  into 
his  debt.  He  then  proposes  to  return 
both  the  medal  and  the  note  if  Wallie 
will  assist  the  Death  Head  Squadron  in 
robbing  the  aerial  mail. 

Wallie  weakly  allows  himself  to  be 
drawn  into  this  crime,  which  is  carried 
out.  Beryl  and  Larry  learn  of  Wallie's 
participation  and  try  to  save  him.  But 
in  the  chase  instituted  by  the  government 
air  police  Wallie  is  killed.  Larry  brings 
Beryl  safely  to  earth  after  she  had  been 
kidnapped  in  an  airplane  by  Van  Arland. 
He  also  makes  the  latter  prisoner. 
Program     and     Kxploitntion  Catchlines: 

A  Marvelous  Melodrama  in  Midair  is 
"The  Great  Air  Robbery." 

See  the  Spectacular  Robbery  In  the  Air 
in   this  Amazing  Production. 

You  Might  Have  Witnessed  Stage  Coach 
Hold-Ups.  But  Did  Tou  Ever  See  Air- 
plane Mail  Cariier  Robbed  in  Mid-air? 

See  "The  Great  Air  Robbery"  and  Get 
a  Thrill. 

Exploitation  Anprles:  This  is  purely  a 
circus  campaign.  Tell  that  Locklear  was 
the  first  to  change  planes  in  midair  and 
then  add  that  this  is  only  one  of  his  many 
stunts.  Make  lavish  use  of  paper.  Use 
two  or  three  times  the  ordinary  supply. 
Get  it  out  early  and  keep  it  up.  It  will 
reach  just  the  people  who  will  be  most 
apt  to  come.  In  a  locality  go  well  away 
from  the  house  with  your  posters.  Invade 
the  adjacent  territory  if  you  have  this 
first. 


The  small  advertisement  is  not  to  be 
despised — especially  when  if  is  an  an- 
nouncement in  The  World's  Classified  Ad- 
vertising] Department. 


"The  Garage" 

Paramount-Arbuckle   Comedy    Has  Re- 
freshingly Novel  Theme  and  Much 
New  Comic  Business. 

Reviewed  by  Edward  Weitzel. 

AFTER  watching  the  spectators  in 
two  moving  picture  theatres  grin 
with  delight  at  the  comic  business 
in  "The  Garage,"  and  hearing  the  hearty 
outbursts  of  laughter  that  greeted  both 
showings  of  the  latest  Paramount-Ar- 
buckle comedy  the  reviewer's  task  is  the 
pleasant  orje  of  stating  that  for  refresh- 
ing novelty  of  theme  and  all-around  en- 
tertaining qualities  the  picture  is  among 
the  best  directed  by  the  heavyweight 
comedian  with  the  e.xpansive  smile  and 
the  quick  sense  of  humor.  Roscoe's 
chief  helper  in  keeping  the  fun  on  the 
jump  is  the  lightly  bounding  and  seem- 
ingly unbreakable  "Buster'  'Keaton.  This 
pair  of  reckless  but  always  resourceful 
knockabout  comedians  do  a  series  of 
falls,  spins  and  bounces  on  and  from  a 
lightning  gaited  turntable  in  the  garage 
that  literally  jolts  the  laughs  from  the 
beholder. 

Things  get  underway  with  a  high- 
speed action  when  Roscoe  is  discovered 
shining  the  windows  of  an  auto,  and  the 
entire  comedy  moves  right  along  with 
never  a  let-up.  Even  the  ancient  and 
once  well  loved  Ford  joke  is  brought  in 
from  the  scrap  heap  and  made  to  per- 
form new  and  enterprising  service  in 
the  amusement  line.  The  plot — or 
rather,  what  stands  for  one — hints  at  a 
love  affair  between  the  pretty  daughter 
of  the  garage  owner  and  a  handsome 
youth  of  the  town.  Roscoe,  as  the  chief 
deckhand  of  the  establishment,  is  also 
in  love  with  the  same  girl,  and  spends 
most  of  his  time  making  it  hot  for  his 
rival.  There  are  also  merry  doings  con- 
nected with  the  town  fire  department,  of 
which  Roscoe  and  "Buster"  are  the  most 
energetic  if  not  most  efficient  members. 


Comments 

CHICKEN  A  CABARET   (Fox  Sun- 

shine Comedy). — A  laughable  two-reel 
comic,  with  a  whirlwind  finish  that  will 
capture  any  audience.  The  number  was 
directed  by  Hampton  Del  Ruth  and  fea- 
tures Chester  Conklin  and  others.  The 
police  force  and  city  officials  are  por- 
trayed in  good  burlesque  fashion  and  the 
big  trouble  starts  at  a  benefit  given  in  a 
cabaret.  The  high  diving  and  the  burn- 
ing cabin  are  strong  features. 

"A  ROMAN  SCANDAL"  (Christie  Spe- 
cial).— Another  of  those  "behind-fhe 
scenes"  stories.  This  comedy  is  one  of 
the  funniest  of  the  lot.  It  burlesques  the 
arena  scene  from  "Quo  Vadis"  and,  while 
the  business  with  a  fake  bull  is  not  at 
all  new,  it  gets  as  many  laughs  as  ever. 
.\  company  of  barnstormers  are  supposed 
to  go  on  strike  in  the  middle  of  a  per- 
formance and  a  number  of  local  amateurs 
are  prevailed  upon  to  furnish  the  show, 
which   they  do  in   more  ways  than  one. 

THE  ROARING  VOLCANO  (Universal), 
Chapter  9  of  "The  Great  Radium  Mystery." 
— Gloria  and  Bob  emerge  from  the  shat- 
tered cabin  without  serious  injuries.  They 
are  both  pursued  by  the  Buzzard  and  his 
men.  Fierce  fighting  episodes  occur,  with 
men  shooting  in  the  open.  Some  splendid 
scenic  views  appear  in  this  instalment. 
There  is  also  a  thrilling  climax,  when  the 
lovers  are  suspended  over  a  live  volcano 
from  a  bridge  of  rope,  manipulated  by  the 
Bunzard. 

CAUGHT  AT  THE  END  (Universal), 
Dec.  l!"). — Chapter  10  of  "The  Great  Radium 
Mystery."  Another  lively  adventure  in- 
stalment. Gloria  and  Bob  are  rescued  from 
their  dangerous  position  above  the  vol- 
cano by  Nada,  dressed  as  the  mysterious 
stranger.    They  are  once  more  in  peril  on 


a  high  railroad  trestle,  where  the  Buzzard 
and  his  gang  have  tied  them,  but  they 
escape  with  their  lives.  The  stunts  in 
this  are  cleverly  handled. 

PERILS  OF  DOOM  (Universal).— Chap- 
ter 11  of  "The  Great  Radium  Mystery." 
This  opens  with  the  rescue  of  Gloria  and 
Rob  from  the  mine  shaft  by  means  of  a 
rope  ladder  strung  down  the  side  of  the 
mountain.  Nada,  who  has  repeatedly  as- 
sisted them,  proves  her  loyalty  by  re- 
storing the  radium,  the  sheepskin  and  the 
deed,  but  these  are  later  stolen  by  the 
Buzzard.  The  number  is  one  of  pictur- 
esque scenic  effects  and  good  action. 

'wEBS  OF  DECEIT  (Pathe). — Chapter 
9  of  "The  Black  Secret."  This  pictures 
further  exciting  adventures  of  Evelyn  and 
McKay  in  the  forest  after  the  death  of 
Alexander  Grey.  The  latter's  sweetheart, 
discovering  McKay's  deception,  directs 
them  into  certain  peril.  Evelyn  is  cap- 
tured by  German  troops  at  the  close  and 
threatened  with  crucifixion. 

THE  INN  OF  DREAD  (Pathe). — Chap- 
ter 10  of  "The  Black  Secret."  Evelyn  and 
McKay  are  saved  from  death  at  the  hands 
of  German  soldiers  in  the  forest  by  the 
sudden  appearance  of  a  detachment  of 
French  riflemen.  The  next  sc?nes,  which 
are  of  an  exciting  nature,  occur  in  an  inn, 
wlieie  Frederick  Vau.x  again  appears  and 
complicates  matters.  Evelyn  wants  to  be- 
lieve in  him,  but  appearances  make  it 
more  and  more  evident  that  he  is  a  spy. 
The  number  contains  much  intense  action. 

A  LUCKY  DOG'S  DAY  (Century),  Deo. 
10. — A  two-reel  comic,  by  Bill  Watson. 
This  features  two  quarelling  married 
couples  and  a  trained  dog.  The  big  fea- 
ture of  the  subject  is  the  moving  of  a 
bungalow  down  a  city  street  and  then  into 
the  ocean.  This  is  a  fine  novelty,  and 
accompanied  by  the  usual  knockabout 
humor,  should  have  wide  appeal. 

PATHE  REVIEW.  NO.  32.— A  unique 
and  instructive  feature  of  this  number  is 
that  picturing  various  important  light- 
house stationed  on  the  Atlantic  coast.  The 
opening  tinted  scenes  from  Lake  Than, 
.Switzerland,  are  also  very  fine.  Other  fea- 
tui-es  include  "slow"  camera  athletic 
stunts  and  an  interesting  series  of  alli- 
gator  pictures    by    Dr.  Ditmars. 

GHARLIE  GETS  A  JOB  (Universal),  Dec. 
31. — A  two-reel  comic,  featuring  Charlie  of 
the  Orient.  This  young  Chinaman  is  cul- 
tivating some  amusing  tricks  and  is  fun- 
nier than  usual  in  this  subject.  The  "No- 
blity  Dinner"  is  extremely  laughable.  The 
humor  is  rough  but  entirely  passable  and 
will  amuse  non-critical  audiences  im-t 
mensely.  J 

TAILOR  MAID,  (Universal). — A  clever 
little  plot  is  worked  out  in  this  number, 
which  features  Billy  Mason  and  Neva 
Gerber.  Billy  is  a  tailor  and  borrows  Mi;. 
Jarr's  dress  clothes,  and  while  he  is  out 
walking  meets  Mrs.  Jarr's  maid,  wearing 
the  garments  of  her  mistress.  Circum- 
stances force  them  to  appear  as  Mr.  ani 
Mrs.  Jarr,  with  humorous  consequences. 
This      stronger  than  the  average  comedy. 

THE  BERTH  OF  A  N.4TION  (Pox).— 
A  typical  Mutt  and  Jeff  animated,  pictur- 
ing them  as  a  pair  of  Pullman  porters. 
The  adventures  in  the  sleeping  car  are 
very  amusing. 

ADAM  AND  EVE  A  LA  MODE  (Rain- 
bow), Jan.  7. — A  comic  number  in  two 
reels.  This  opens  with  some  conventiona,! 
flirtations  in  a  park,  with  the  usual  knock- 
about situations,  falling  in  the  lake,  etc. 
The  burlesque  classic  dances  in  the  second 
reel  are  the  main  feature,  and  a  largo  cast 
of  pretty  girls  participates.  This  ap- 
proaches vulgarity  at  times,  but  has  been 

THE  LINE  RUNNERS  (Western),  Jan. 
3.- — A  highly  picturesque  two-reel  subject, 
by  Norman  Dwan.  This  abounds  in  melo- 
dramatic action,  picturing  the  rounding 
up  of  a  gang  of  smugglers  in  a  country 
resembling  the  Grand  Canyon.  The  hero, 
a  secret  service  man,  appears  first  aa  a 
ne'er-do-well,  who  later  demonstrates  his 
ability  and  courage.  There  is  the  usual 
love  story.  \  good  subject  of  the  ele- 
mental type. 


302 


THE    MOVING    PICTURE  WORLD 


January  10,  1920 


Numbers  following  titles  of  pictures  indicate  pages  on  which  reviews  or  comments  appeared.    "C"  refers 


to  Comments,  and  "R"  to  Reviews, 
previous  volumes. 


Volume  number  is  also   shown   where   information   was   published  in 


FOX  FILM  CORPORATION 


Should  a  Husband  Forgive?    Vol.  42;  P-1191. 

WILLI.'VH  FARNUM  SERIES. 

Wings  of  the  Morning.    Vol.  42;  P-672. 
Heart  Strings. 
The  Adventurer 

TOM    MIX  SERIES. 

The  Feud.    Vol.  42;  P-1008. 
Th»  Cyclone. 
The  DaredeTll. 

FOX  ENTERTAINMENTS. 

The  Lincoln  Hlgh-vrayman  CWIlllam  r.u»- 

sel). 

The  Devil's  Riddle  (Gladys  Brockwell). 
The  Shark   (George  Walsh). 
Shod  With   Fire   (William  Russell). 
Flames  of  the  Flesh  (Gladys  Brockwell).  Vol. 

4.3;  P-146. 
The  Square  Shooter  (Buck  Jones). 
Tin  Pan  Alley  (Ray  and  Fair). 
Her  Elephant  Man  (Shirley  Mason) 
The  Hell  Ship  (Madlalne  Traver«e( 

SUNSHINE  COMEDIES. 

Chicken  a  la  Clabaret. 

Hungry  Lions  and  Tender  Heart*. 

Sheriff  Nell's  Comeback. 


MUTT  AND  JEFF. 

Cutting  Out  His  Nonsense.    Vol.  42  ;  P-1191. 

For  Bitten  or  for  Verse. 

He  Ain't  Done  Right  by  Our  Nell. 


FAMOUS  PLAYERS-LASKY 


The  Miracle  Man  (Oeorge  Loane  Tucker). 
The  Hayseed  (Roscoe  Arbuckle). 
The  Teeth  of  the  Tiger.    Vol.  42 ;  P-857. 
In  Mlzzoura.    Vol.  42;  P1102. 
The  Miracle  of  Love  (Cosmopolitan).    Vol.  43; 
P-14G. 

Dec.    7 — An  Adventure  In  Heart*  (Robert 

Warwick). 

Victory  (Maurice  Tourneur  Production).  Vol. 
42;  P-672. 

More  Deadly  Than  the  Male  (Ethel  Clayton). 

Vol.  42;  P-1101. 
Dec.  14 — The  Cinema  Murder  (Cosmopolitan). 
Dec.  14 — Behind  the  Door  (Ince  Special). 
Dec.  14 — Speed  (Al  St.  John — Two  Fleels). 
Dec.  14 — A   Scenic    Classic    (Burton  Holmes — 

One  Reel). 
Dec.  14 — Paramount  Magazine. 
Dec.  14 — Down  the  Strand  in  London — Burllng- 

ham — One  Reel). 
Dec  21 — His  Wife's  Friend  (Dorothy  Dalton). 
Dec.  21— Hawthorne  of  the  U.  S.  A.  (Wallace 

Reid). 

Dec.  21— A    Girl     Named    Mary  (Marguerite 
Clark). 

Dec.  21 — Love,   Honor   and   Behave    (Sennett — 
Two  Reels). 

Dec.  21— Those   Distant    Cousins    (Brlggs — One 
Reel). 

Dec.  21  In     Brittany     (Burton  Holmes — One 

Reel). 

Dec.  21 — Paramount  Magazine. 

Dec.  21 — From  a  Piscatorial  Angle  (Nature 

Pictures).  , 
Wanted— A  Husband  (BlUie  Burke).    Vol.  42; 
P-1187 

Dec.  2& — Red  Hot  Dollars  (Charle*  Ray). 


Everywoman     (Super-Special — All    Star  Cast). 

Vol.  42;  P-1190. 
Dec.  28 — Too   Good    to   be   True  (Brneat 

Truex — Two  Reels). 
Dec.  28 — Housecleanlng     (Brlggs  —  One 

Reel). 

Dec.  28 — King  Rama  at   the  Royal  Wat 

(Burton  Holmes — ^ne  Reel). 
Dec.  28 — Paramount  Magazine. 
Dec.  28 — Winter     Sports     at     St.  Morlti 

(Burllngham — One  Reel). 
Jan.  4 — The  Woman  in  the  Suit  Case  (Enid 
Bennett). 

Jan.  4 — Too  Much  Johnson  (Bryant  Washburn) . 
Jan.    4— The  Thirteenth  Commandment  (Ethel 

Clayton). 
Jan.  11— Sand  fWm.  S.  Hart). 
Jan.  n — On  With  the  Dance  (Special). 
Jan.  18 — Mary  Ellen  Comes  to  Town  (Dorothy 

Glsh). 

Jan.  18 — Huck  Finn  (Special). 
Jan.  18 — The  Tree  of  Knowledge  (Robert  War- 
wick). 

Jan.  2."> — What's  Tour  Husband  Doing?  (McLean 
&  May). 

Jan.  25 — Dangerous  Hours  (Ince  Super  Special). 


GOLDWYN  DISTRIBUTING 


Almost   a  Husband    (Will   Rogers).     Vol.  42; 
P-1014. 

Strictly   Confldenttal    (Madge   Kennedy).  Vol. 
42;  P-1014. 

Bonds  of  Love  (Pauline  Frederick).    Vol.  42; 
P-.3(i4. 

Jinx  (Mabel  Normand).    Vol.  42;  P-1186. 
Oct.  10 — Why  Divorce?  (De  Haven — Two  Parts). 

Vol.  42;  P-1014. 
The  Gav  Lord  Quex   (Tom  Moore).     Vol.  43; 

P-147. 

Jubllo  (Will  Rogers).  Vol.  42;  P-1007. 
The  Loves  of  Letty  (Pauline  Frederick). 
Flame  of  the  Desert  (Geraldlne  Farrar).  Vol. 

42;  P-246. 
The  Cup  of  Fury  (Rupert  Hughes). 
A  MIsHt  Earl   (Betzwood-Louls  Bennlson). 
Toby's  Bow  (Tom  Moore).    Vol.  42;  P-1189. 
Pinto  (Mabel  Normand). 
Water,  Water  Everywhere   (Will  Rogers). 
The  Silver  Horde  (Rex  Beach  Production). 
The  Pallser  Case  (Pauline  Frederick). 
The  Blooming  Angel  (Madge  Kennedy). 
Dude  (Tom  Moore). 

Moving  Day  (Mr.  and  Mrs.  Carter  DeHaven — 

Two  Reels). 

A  Much  Needed  Rest  ("Smllng  Bill"  Parsons — 
Two  Reels). 

The  Little  Dears  (Mr.  and  Mrs.  Carter  DeHaren 

— Two  Reels). 

HRAY  PICTOGRAPHS. 

'tj  Far  Away  New  Zealand  and  Other  Subjects. 
Hrl  Pottery  Makers  of  the  Carlbbeans  and  Other 

SublectB. 

Taos  Indians  and  (jlher  Subjects. 

FORD  EDUCATIONALS. 

Islands  of  the  St.  Lawrence. 

Cutting  Up. 

The  Story  of  Zinc. 

"Meat"  Again. 

Eventide. 


W.  W.  HODKINSON 


The  Desert  of  Wheat  (Zane  Gray— Six  Parts) . 
The  Harvest  Moon   (Deltrlch-Beck— Doris  Ken- 
yon — Six  Parts).  „  .  a, 
Cynthla-of-the-Mlnute    (Artco-Leah  Baird— Six 

The   Joyous^Ll^ar'  ((Brunton-J.   Warren  Ker- 

The  Bandbox''("orls  Kenypn— Six  Parts— Dlet- 
rlch-Beck,  Incorporated).    Vol  42;  P-40d. 


The  Sae^ebrusher  (Benjamin  B.  Hampton 
— Great  Authors  Pictures,  Inc. — Seven 
Parts). 

The  Lone  Wolf's  Daughter  (J.  Parker 
Read.  Jr  .  Productions — Louise  Glaum 
— Seven  Parts). 

The  Capitol  (Artco-Leah  BaIrd— Six  Parts).  Vol. 
43;  P-140. 

The  Lord  Loves  the  Irish  (Robert  Brun- 
ton  Productions — J.  Warren  Kerrigan 
— Five  Parts). 


P.ATHE  EXCHANGE.  INC. 


ReleaaeH  for  Week  of  November  30. 

Dawn      (Sylvia    Bremer — Robert     Gordon — Six 

Parts).    Vol.  42;  P-.-iSe. 
No.  6  of  Bound  and  Gagged.    Vol.  42 ;  P-.537. 
No.  4  of  The  Black  Secret.    Vol.  42  ;  P-673. 
It's  a  Hard  Life  (Harry  Pollard— One  Reel). 

Vol.  42;  P-C73. 
Captain  KIdd's  Kids  (Harold  Lloyd— Two  Parts). 

Vol.  42  ;  P-C73. 


ReleflMen    for    Week    of   December  7. 

Brothers  Divided  (Frank  Keenan).  Vol.  42; 
P-fi72. 

No.  7  of  Bound  and  Gagged. 
No.  5  of  The  Black  Secret.    Vol.  42  ;  P-857. 
How   Drv   I   am    (Harry   Pollard — One  Reel). 
Vol.  42;  P-857. 

Releaaea  for  Week  of  December  14. 

The  A-B-C  of  Love  (Mae  Murray— Six  Parts). 

Vol.  42;  P-85.5. 
No.  8  of  Bound  and  Gagged. 
No.  6  of  The  Black  Secret.    Vol.  42  ;  P-1012. 
Looking  for  Trouble  (Harry  Pollard — One  Reel). 

Vol.  42;  P-1012. 

Releaaea  for  Week  of  December  Zl. 

The  Prince  and  Betty  (William  Desmond  and 
Mary  Thurman).    Vol.  42.  P-1010. 

No.  0  of  Bound  and  Gagged  (A  Homeless 
Prince). 

No.  7  of  The  Black  Secret  (The  Betrayal). 
Toufeh  Luck  (Harry  Pollard — One  Reel). 
From  Hand  to  Mouth  (Harold  Lloyd  and  Mil- 
dred Davis— Two  Parts).    Vol.  42;  P-2026. 

Releaaea  for  «he  Week  of  Dec  98. 

Hopely  Takes  the  Liberty  (No.  10  of  Boand  amd 

Gagged). 

A  Crippled  Hand  (No.  8  of  The  Black  Secret). 
The  False  Countess  (No.  1  of  The  Adventuraa 
of  Ruth). 

From  Hand  to  Mouth  (Harold  Lloyd  and  Mil- 
dred Davis — Two  Parts). 
The  Floor  Below  (Harry  Pollard— One  Reel). 

Kelenneii  for  the  Week  of  Jan.  4. 

My  Husband's  Other  Wife  (Sylvia  Bremer  and 

Robert  Gordon — Six  Parts). 
No.  9  of  The  Black  Secret  (Woes  of  Deceit). 
No.  2  of  The  Adventures  of  Ruth  (Kidnapped) 
Red  Hot  Hottentots  (Harry  Pollard— One  Reel) 

Releaaea    for    Week    of    Jnnaary  11. 

Fighting  Cressy  (Blanche  Sweet — Six  Reels). 
No.  10  of  The  Black  Secret  (The  Inn  of  Dread). 
No.  3  of  The  Adventures  of  Ruth    (The  Be- 
witching Spy). 
Why  Go  Home?  (Harry  Pollard— One  Reel). 


January  10,  1920 


THE    MOVING    PICTURE  WORLD 


303 


Numbers  following  titles  of  pict 
to  Comments,  and  "R"  to  Reviews 
previous  quarters. 


ures  indicate  pages  on  which  reviews  or  comments  appeared.    "C"  refers 
Volume  number  is   also   shown   where  information   was   published  in 


ROBERTSON-COLE 


Nov.  The  Illustrious  Prince  (Hayakawa).  Vol. 

42;  P-363. 
Not. — The  Blue  Bandanna  (Deamond). 
Nov.  A  Fugitive  From  Matrlmomny.    Vol.  42 ; 

P-672. 

Dec. — Where  There's  a  Will. 

Beckoning  Roads  (Bessie  Barriscale).    Vol.  43; 
P-148. 

Dec.  The   Tong   Man    (Hayakawa).     Vol.  42; 

P-1009. 
Dec — The  Golden  Hope. 
Dec— The  Beloved  Cheater  (Special). 

STRAND  COMEDIBS. 

Nov. — Too  Many  Bils. 

Nov. — 18  Tour  Sweetheart  FalseT 

SUPREME  COMEDIES. 

Nov. — Their  Mutual  Mistake. 
Nov. — Good  Night  Judge. 
Deo. — Stuck  Out. 

MARTIN  JOHNSON. 

Dec. — Through  the  Islee  of  the  New  Hebrldem. 

ADVENTURE  SCENICS. 

Dec— The  Home  of  the  Hula  Hula. 
Dec. — Just  Over  Yonder. 
Dec. — I  and  the  Mountain. 


METRO  PICTURES  CORP. 


Lombardi  Ltd.   (Bert  Lytell).    Vol.  42;  P-160. 
Please  Get  Married    (Viola  Dana).     Vol.  42; 
P-1191. 

Fair   and   Warmer    (May   Allison).     Vol.  42; 
P-1191. 

The  Best  of  Luck  (Six  Parts). 
Should  a  Woman  Tell?  (Alice  Lake).    Vol.  43; 
P-63. 

The  willow  Tree  (Viola  Dana — Six  Parts). 
The  Right  of  Way  (Bert  Lytell — Six  Parts). 
The  Walk-Ofts  (May  Allison — Six  Parts). 
Stronger  Than  Death  (Nazlmova — Parts). 
Nothing   But  the  Truth    (Taylor  Holmes— Six 
Parts). 


HALLMARK  PICTURES  CORP. 


The  Trail  of  the  Octopus  (Serial). 

A    Woman's    Experience    (Bacon — Baker — Ten- 

Twenty-TTiirty). 
Suspense   (Reicher— Ten-Twenty-Thirty ) . 
The  Screaming  Shadow  (Ben  Wilson — Serial). 
Chains  of  Evidence  (All  Star). 
High  Speed  (Edward  Earle  and  Gladys  Hulette). 
Carmen  of  the  North  (Anna  Bos). 
The  Veiled  Marriage    (Anna  Lehr  and  Ralph 

Kellard). 


TRIANGLE 


Dec.    7 — The  Life  of  Rellly  (Ford  Sterllns-Sea- 

nett — Two  Parts). 
Dec.  14 — Betty  of  Oreystone  (Dorothy  OUh). 
Dec  14 — Crashing  Through  (Ford  Sterllog-SeD- 

nett). 

DM.  SI — Keystone  Babies  (Sennatt— Two  Parts). 


Dec.  28 — Fast  Trains  and  Slow  Women  (Sydney 

Chaplin-Keystone ) . 

Jan.  4 — The  Clodhopper  (Charles  Ray). 

A   Lunch   Room   Romance    (Mabel   Normand — 

— Sennett — One  Reel). 
Jan.  11 — Only  a  Farmer's  Daughter  (Sennett — 

Two  Reels). 

Jan.  18 — Mabel's  Speed   Cop    (Mabel  Normand 

— Sennett — One  Reel). 
Jan.  25 — A  Gamble  in  Souls  (Dorothy  Dalton). 


UNIVERSAL  FILM  MFG.  CO. 


Releases   for   Week   of   December  1. 

Under  Suspicion  (Ora  Carew  and  Forrest  Stan- 
ley). Vol.  42;  P-455. 

No.  14  of  The  Midnight  Man. 

No.  7  ot  The  Great  Radium  Mystery.  Vol.  42 ; 
P-1014. 

Tailor  Maid  (Neva  Gerber — One  Reel). 

A  Barnyard  Romance  (Charlie  from  the  Orient 

— Two  Parts). 
The  Kid  and  the  Cowboy  (Art  Record — Western 

—Two  Parts).    Vol.  42;  P857. 

Releases   for   Week   of   December  8. 

Lasca  (Edith  Roberts  and  Frank  Mayo).  Vol. 

42;  P-455. 
No.  9  of  The  Great  Radium  Mystery. 
No.  15  of  The  Midnight  Man. 
Woes  of  a  Woman  (Lyons-Moran — Two  Parts). 
The   Mite    of    Love    (Mabel  Taliaferro — Stage 

Women's  War  Relief — Two  Parts). 
A  Lucky  Dog's  Day   (Century  Wonder  Dog — 

Two  Parts). 

The  Lone  Hand  (Hoot  Gibson — Two  Parts). 
Vol.  42  ;  P-857. 

Releases  for  Week  of  December  15. 

A  Gun  Fightin'  Gentleman  (Harry  Carey).  Vol. 
42;  P-.537. 

No.  16  of  The  Midnight  Man. 

No.  10  of  The  Great  Radium  Mystery. 

His  Lucky  Blunder  (George  Ovey — One  Reel). 

The  Good  Ship  Rock  'N  Rye  (Jimmy  Adams — 
Two  Parts). 

The  Double  Hold-Up  (Hoot  Gibson  and  Joseph- 
ine Hill — Western — Two  Parts).  Vol.  42; 
P-1022. 

Relfsaaes  for  Week  of  December  22. 

No.  17  of  The  Midnight  Man  (TTne  Cave 

of  Destruction). 
No.    11    of   The   Great    Radium  Myatery 

(Perils  of  Doom). 
In  the  Good  Old  Days  (Lyons-Moran — Tvro 

Reels). 

She's  Everywhere  (Enid  Markey  and  Mon- 
tagu Love — Stage  Women's 
War  Relief — Two  Reels). 

Weak  Hearts  and  Wild  Lions  (Jimmy 
Adams  and  Lois  Nelson — Two 
Reels). 

The  Counterfeit  Trail  (Magda  Lane  and 
Edward  J.  Henessey — Two 
Reels). 

Releases  for  the  Week  of  Dec.  20. 

The  Pointing  Finger  (Mary  MacLaren). 
Shackled  (No.  12  of  The  Great  Radium  Mystery). 
A  Wild  Finish  (No.  18 — Final  Episode  of  The 

Midnight  Man). 
The  Flames  of  Hate  (No.  1  of  The  Lion  Man). 
Seeing  Things  (Neal  Bums — Okeh — One  Reel). 
The  Line  Runners    (Arnold  Gregg  and  Helen 

Howard — Western — Two  Reels). 

RELEASES  FOR  WEEK  OF  JAN.  6. 

The  Day  She  Paid  (Francella  Blllington). 

No.   13   of  The   Great   Radium   Mystery  (The 

Scalding  Pit). 
No.  2  of  The  Lion  Man  (The  Rope  of  Death). 
Sweet  Patootio  (Lyons-Moran — One  Reel). 
The    Inner    Ring    (William    Courtenay— Stage 

Women's  War  Relief — Two  Reels). 


Adam  and  Eve  a  la  Mode  (Rainbow  Beauties  

Two  Reels). 

The  Jay  Bird  (Hoot  Gibson  and  Josephine  Hill 
— Western — Two  Reels). 

Releases    for    Week    of   Jannary  12. 

The  Triflers  (Edith  Roberts  and  David  Butler). 
No.  14  of  The  Great  Radium  Mystery  (Hemmed 
In). 

No.  3  ot  The  Lion  Man  (The  Kidnappers). 
Some  Shimmiers  (Lyons-Moran — One  Reel). 
Bill's  Wife  (Ben  Wilson — Okeh — One  Reel). 
A  Baby  Doll  Bandit   (Jimmy  Adams— Jewel- 
Two  Reels). 

Naughty  Lions  and  Wild  Men   (Century — Two 
Reels). 

West  is  Best  (Hoot  Gibson  and  Josephine  Hill — 
Western — Two  Reels). 


VITAGRAPH 


The  Invisible  Hand  (Antonio  Moreno — 15  Epi- 
sode Serial — Every  Week). 

The  Golden  Shower  (Gladys  Leslie).  Vol.  42: 
P-1188. 

The  Tower  of  Jewels  (Corrlne  Orlfflth). 

The  Darkest  Hour  (Harry  T.  Morey).    Vol.  43: 

P-1.50. 
Pegeen  (Bessie  Love). 
The  Suspect  (Anita  Stewart). 

The  Vengeance  of  Durand  (Alice  Joyce).  Vol. 
42;  P-362. 

Dew  Drop  Inn  (Semon  Comedy).  Vol.  42; 
P-1014. 

The  Midnight  Ride  (Gladys  Leslie). 
The  Fortune  Hunter  (Earle  Williams). 
When  a  Man  loves  (Earle  Williams). 
The  Sins  of  the  Mothers  (Anita  Stewart). 
The  Midnight  Bride  (Gladys  Leslie). 
Human   Collateral    (Corinne  Griffith). 
The  Birth  ot  a  Soul  (Harry  T.  Morey). 
Slaves  of  Pride  (Alice  Joyce — Special — Six 
Reels). 

The  Head  Walter  (Semon — Two  Reels). 
High  Jinks  (Semon — Two  Reels). 
The  Friendly  Call  (Julia  Swayne  (Jordon). 
Yaps  and  Yokels  (Big  V— Two  Parts). 
Vamps  and  Variety  (Big  V — Two  Parts). 
Mates  and  Models  (Big  V — Two  Parts). 
Squabs  and  Squabbles  (Big  V — Two  Farts). 

BIG  V  COMEDIBS. 

Bungra  and  Bunglers  (Big  V — James  Au- 
brey). 

Rubes  and  Robbers  (Big  V — Montsomery 
and  Rock). 

Switches  and  Sweeties  (Big  'V — James  Au- 
brey). 

Throbs  and  Thrills  (Big  V — Montgomery 

and  Rock). 


FIRST  NAT'L  EXHIBITORS 


The  Thunderbolt  (Katherlne  MacDonald).  Vol. 

42  ;  P-4.-)3. 
In  Wrong  (Jack  PIckford). 
The  Virtuous  Vamp  (Constance  Talmadge).  Vol. 

42;  P-5:i0. 

Mind  the  Paint  Olrl  (Anita  Stewart).    Vol.  42; 
P-53C. 

Heart  O'  the  Hills  (Mary  PIckford).    Vol.  42; 
P-853. 


304 


THE   MOVING   PICTURE  WORLD 


January  10,  1920 


Numbers  following  titles  of  pictures  indicate  pages  on  which  reviews  and  comments  appeared.  "C"  refers 
to  Comments,  and  "R"  to  Reviews.  Volume  number  is  also  shown  where  information  was  published  in  previous 
quarters. 


The  Beauty  Market  (Katherlne  MacDon- 
ald). 

In  Old  Kentucky    (Anita  Stewart).     Vol.  43; 
P-145. 

The  Greatest  Qaestion  (D.  W.  Grlfflth). 
A  Daughter  of  Two  Worlds  (Norma  TaJ- 
ma^ge). 

The  Inferior  Sex  (Mildred  Harris  ChapUn). 
The  Turning  Point   (Katherlne  MacDon- 
ald). 

The  River's  End  (Marshall  Nellan). 

A  Day's  Pleasure  (Charles  Chaplin — Two  Reels). 

Vol.  42;  P-1009. 
A    Twilight    Baby     (Lehrman    Comedy — Four 

Reels). 


L.  J.  SELZNICK  ENTERPRISES 


SELZNICK  PICTURES. 
Distributed  by  Select  EzchaoEes. 
A  Regular  Girl  (Elsie  Janls).    Vol.  42;  P-454. 
The    Country   Cousin    (Elaine  Hammersteln). 

Vol.  42;  P-536. 
Sealed    Hearts    (Eugene    O'Brien).     Vol.  42; 
P-36Z 

The  Glorious  Ladr  (Olive  Thomas). 
Piccadilly  Jim  (Owen  Moore). 

Out  Yonder  (Olive  Thomas).    Vol.  43;  P-150. 
The  Broken  Melody  (Eugene  O'Brien).    Vol.  43; 
P-147. 

Sooner  or  Later  (Owen  Moore). 

SELECT  PICTTRKS. 

Distributed  by  Select  Bzchanses. 
The    Undercurrent    (Guy    Empey).     Vol.  42; 
P-536. 

Faith  of  the  Strong  (Mitchell  Lewis). 
A  Scream  in  the  Night  (Special).    Vol.  42; 
P-1192. 

Isle  of  Conquest  (Norma  Talmadge)..  Vol.  42; 
P-245. 

The  Last  of  His  People  (Mitchell  Lewis).  Vol. 

42;  P-187. 

NATIONAL  FICrrCRBS. 

Distributed  by  Select  Exchanges. 
Jan. — Just  a  Wife. 
Jan. — Blind  Youth. 

REPtJHLIC  PICTURES. 

Distributed  through  Republic  EzchanKoa. 

Twelve-Ten  (Marie  Doro).    Vol.  43;  P-146. 
The  Blue  Pearl  (Edith  Bailor). 
The  Amazing  Woman  (Ruth  Cllffonl). 
Prizma  Pictures  (Nature  C^lor  Pictures). 
Klnograms   (News  Reel). 


WORLD  PICTURES 


Oct — Arizona  Catclaw  (Edythe  Sterling). 
Not.  3 — Me  and  Captain  Kldd  (Evelyn  Qrealey). 
Nov.  10 — The  Poison  Pen  (June  Elvldge). 
Nov.  17 — You  Never  Know  Your  Luck  (House 
Peters).    Vol.  42;  P-454. 


REALART  PICTURES 


Soldiers  of  Fortune  (Dwan — Seven  Parts).  Vol. 
42;  P-454. 

The  Mystery  of  the  Yellow  Room  (Chaatard — 
Six  Parts). 

Anne  of  the  Green  Gables.  (Mary  Miles  Mln- 
ter— Six   farts).     Vol.  42;  P-455. 

Erstwhile  Susan  (Constance  Binney).  Vol.  42; 
P-854. 


FEATURE  RELEASES 


AMERICAN  CINEMA  CORPORATION. 

Women  Men  Forget  (Molll*  King). 

A.  H.  FTSCHBR  PRODUOTIONB. 

The  Amazing  Lovers  (Grace  Darling), 


Sky  Eye. 


SOL  LESSER. 


UNITED  ARTISTS. 


Broken  Blossoms  (Grlfflth). 

His  Majesty  the  American   (Fairbanks).  Vol. 
42:  P-245. 

When  the  Clouds  Roll  By  (Douglas  Fairbanks). 

GAYETY  COMEDIES. 

Dark  and  Cloudy. 
Hits  and  Misses. 
Bride  and  Gloomy. 
Love  Sick  at  Sea. 

(One  Reel) 

Are  Floorwalkers  Fickle? 
Cursed  by  His  Cleverness. 
His  Fatal  Bite. 

CHRISTIE  FILM  COMPANY. 
(One  Reel) 

All  Jazzed  Up. 
Two  A.  M. 

Kidnapping  Caroline. 
Bobby's  Baby. 
Settled  Out  of  Court. 

(Two  Reela) 

Nov.  A  Roman  Scandal  (Colleen  Moore). 
Dec.  Go  West  Young  Woman  (Fay  Flncher). 
Jan.  Save  Me,  Sadie  (Eddie  Barry). 

CHESTER  OUTING  PICTURES. 

(One  Reel  Each.) 
The  Fifteen  Million.    Vol.  42;  P-854. 
Con.sidering  Posey.    Vol.  42  ;  P-8.54. 
Temple  Bells  and  Wayside  Shrines. 
No  Coma  in  Acoma. 
The  People  In  White. 
Editorial  Horseplay. 
The  Simple  Life. 
Mr.  Outing  Gets  a  Soup  Dream. 

EQUITY  PICTURES. 

Silk  Husbands  and  Calico  Wives  (House  Peters). 
Eyes  of  Youth  (Clara  Kimball  Young).    Vol.  42; 

P-362. 

The  Forbidden  Woman  (Clara  Kimball  Young). 

CAPITAL   FILM  COMPANY, 
(Two  Reel*  Each) 
Faithful  Unto  Death. 
Escaped  Convict. 
The  Square  Ganabler, 

ADOLPH  PHILIPP  FILM  CORPORATIOM . 

(Mutical  Film  Comedies — Two  Part*  Each) 
The  Midnight  Girl. 
Oh!  Louise! 


STATE  RIGHT  RELEASES 


A  II  now  FILM  CORPORATION. 

Vigilantes  (Seven  Reels). 

"LiEhiiiing    Bryre    (Serial   Featuring   Ann  Lit- 
tle and  Jack  Hoxie).    Vol.  42;  P-3«2. 
Rlazed  Trail  Prnductlona  (Series  of  T^elv* 

Two- Part         North  Wood» 

Dramas). 


The  Wolves  of  Wall  Street. 
The  Last  of  the  Open  Range. 
Vigilantes  (Seven  Reels). 

Blazed  Trail  Productions  (Series  of  Twelve  Two- 
Part  North  Woods  Dramas). 

HALL  ROOM  BOYS  COMEDIES. 

Dec.    2— The  Chicken  Hunters. 
Dec.  1(J — Taming  the  West. 
Dec.  30 — The  Millionaire  Paupers, 
Jan.  13 — Wrong  Again. 
Jan.  27 — Neck  and  Neck. 

BULL'S  EYE  FILM  CORPORATIOir. 

{.Tvoo-Reel  Comedies  Every  Two  Weefet  ftat' 
uring  Oale  Henry.) 

Ham  An  

This  Way  Out. 

Legends  of  the  Wilderness. 

(Two  Reels  Each.) 
Billy  West  Comedies. 
Haunted  Hearts. 
A  Scented  Romance. 

Hot  Dogs.  ; 

Blue  Blood  and  Bevo. 

Bone  Dry. 

?1,000  Short. 

A  Rural  Romance. 


TYRAD  PICTURES. 

Johnny  Dooley  Comedies  (Two  Reels). 

FROBMAN  AMUSEMENT  COMPANY. 
Texas  Gulnan  Westerns, 
Mack  Swain  Comedies. 

PIONEER  FILM  CORPORA^nON. 

The  Long  Arm  of  Mannlster  (Henry  Walthal). 

Vol.  42;  P-245. 
Atonement  (Grace  Davison), 

Facts  and  Follies  Series. 
(One  Reel  Each.)  • 
Baseball  and  Bloomers. 
Back  to  Nature. 
Camping  By  Proxy 
In  the  Sweet  Dry  and  Dry 
My  Kingdom  for  a  Meal 


S.  L.  K.  SERIAL  CORPORATIOM. 
Tb*  Fatal  Fortune  Serial, 


D,  W.  GRIFFTrH. 

The  Mother  and  the  Law. 
Hearts  of  the  World. 
The  Fall  ef  Babylon. 


VIOrOR  KRBMER. 

Reissue  of  Chaplin  Burlesque  on  CanuM 

(Four  Reels), 
Feb.     1 — Reissue      of      The  CliamplOB 

(Chaplin — Two  Reels). 
April    1 — Reissue  of  Work  (Chaplin — Tw* 

Reels), 

May  1 — Reissue  of  By  the  Sea  (Chap- 
lin— One  Reel). 

March  1 — Reissue  of  Jitney  Elopemrat 
(Chaplin — Two  Reels). 


W.  H.  PRODUCTTIONS. 

The  Superman  (Six  Parts).  Vol.  42;  P-8E4. 
Reissue  of  Seven  Olive  Thomas  Trlaaxle  Tr*- 

ductlona 
Special  Chaplin  Relasne, 


January  10,  1920 


THE  MOVING  PICTURE  WORLD 


305 


ion  Depar 


By  F.  H.  RICHARDSON 


Good  Work  in  Newark 

RECENTLY  we,  at  the  request  of 
C.  W.  Johnson,  who  has  charge  or 
general  supervision  of  matters  per- 
taining to  projection  in  all  Fox  theatres, 
in  company  with  Will  C.  Smith.  General 
Manager  Nicholas  Power  Company,  iour- 
neyed  to  the  wilds  of  Newark  to  investi- 
gate claims  of  the  Fox  Terminal  Theatre 
to  excellence  in  projection  results. 

Mr.  Johnson  is  a  very  capable  man. 
Aside  from  his  penchant  for  placing 
projection  rooms  up  where  the  stars 
just  barely  miss  their  ceilings  (real  stars, 
we  mean,  not  the  film  sort — they  never 
miss  the  projection  room)  we  admire 
him  for  his  ability. 

Considering  some  of  the  Fox  theatre 
projection  room  locations  (City  Thea- 
tre, New  York  City,  for  instance),  Mr. 
Johnson  has  achieved  truly  remarkable 
results. 

Results  Would  Be  Better. 

We  hold,  however,  that  those  results 
-would  be  still  very  much  improved  were 
the  projection  room  in  better  location. 

But  to  get  back  to  our  knitting:  the 
Terminal,   Newark,   has    recently  been 
remodeled  and  changed  from  vaudeville-- 
pictures  to  straight  pictures. 

The  projection  room  is  at  the  rear  of 
the  top  gallery  (Johnson's  weak  point). 
It  is  fair  as  to  size,  but  has  no  ventila- 
tion other  than  by  air  entering  from 
the  auditorium. 

Nathan  Zapol,  projectionist,  was  in 
•charge  at  the  time  of  my  visit  and  his 
work  was  very  good.  I  found  him  in 
a  dark  room  at  the  observation  port, 
-where  he  should  be,  watching  his  screen. 

Interior   Dark  Green. 

The  room  interior  is  painted  dark 
green.  Two  Powers  Six  B  are  used  and 
•on  them  are  Extra  Lite  shutters,  from 
which  Mr.  Johnson  has  removed  the 
"filler"  substituting  what  is  presumably 
colored  gelatine.  The  color  is  medium 
"blue. 

We  will  speak  of  this  at  greater  length 
further  on.  There  are  three  sources 
■of  power  available,  viz.,  two  inductors 
for  supplying  emergency  A  C  at  arc,  a 
Ft.  Wayne  (G.  E.)  series  arc  motor  gen- 
erator set  taking  power  from  220  lines, 
and  another  taking  its  power  from  550 
T).  C. 

The  Terminal  is  not  likely  to  shut 
•down  from  lack  of  power.  Fifty-five  to 
sixty  amperes  are  used  at  the  arc. 

And  now  as  to  the  screen.  It  is  of 
Mr.  Johnson's  own  construction,  coated 
with  a  pamt  cf  some  sort  which  he  him- 
self mixes.  The  foundation  is  plain  six 
ounce  duck. 

It  is  painted  on  the  back  with  a  spe- 
cial paint,  blue  in  color.  Johnson  says 
he  gives  the  screen  several  coats,  and 
does  it  all  in  one  night,  which  would 
indicate  the  presence  of  some  very  rapid 


gmiDnanimiiiinHiiuiiiiniiiiiiiniiiininiiiiiiniiniininiiiininiim  . 

I  Important  Notice  | 

1  ^^WING  to   the  mass  of  matter  1 

1  \J  awaiting  publication.  It  Is  Im-  g 

1  posdble  to  reply  throuKh  th«  g 

g  department    In    less    than    two    or  g 

g  three  weeks.    In  order  to  glre  prompt  i 

i  service,   those   sending   four   cents,  § 

S  stamps  (less  than  actual  cost),  will  g 

g  receive  carbon  copy  of  the  depart-  a 

g  ment  reply,  by  mall,  without  delay,  i 

m  Special  replies  by  mall  on  matters  i 

1  which  cannot  be  replied  to  In  the  i 

1  department,  one  dollar.  g 

i       Both  the  first  and  second  sets  of  g 

g  questions  are  now  ready  and  printed  1 

g  In   neat   booklet  form,   the   second  i 

M  half  being  seVenty-slx  lu  number,  g 

B  Either  booklet  may  be  had  by  re-  1 

S  mitting  25  cents,  money  or  stamp*,  g 

B  to  the  editor,  or  both  for  40  cents,  g 

g  Cannot  use  Canadian  stamps.    Every  3 

i  live,  progressive  operator  should  get  1 

g  a    copy    of    these    questions.     You  1 

g  may   be   surprised   at   the   number  i 

1  you  cannot  answer  without  a  lot  of  g 

i  study.  1 


=  Are  Yon  Getting  Maxlmnm  Screen  a 

g  Illnmlnatlon  for  Wattatce  Uaedt  g 

I  The   11x17    (two   on   one)    LENS  | 

i  CHARTS    printed   on    heary    paper  = 

1  are  suitable  for  framing.    Both  A.  C.  1 

g  and    D.   C.   amperage   25   to    60    Is  g 

g  covered  with  Plano-convex  or  me-  = 

1  nlscus  bl-convex;  correct  projection  g 

g  lens  diameter  to  avoid  waste,  also  S 

g  correct  distance  of  revolving  shutter  g 

g  from  aperture.  g 

g  Your  projection  room  is  not  com-  m 

M  plete  without  the  LENS  CHARTS.  g 

g  Send  60  cents  in  stamps  today!  !  I  g 

g  Moving    Picture   World,    616    Fifth  g 

I  avenue,  N.  Y.  City;  Schiller  Bldg.,  g 

I  Chicago,   111.:   Wright   &   Callender  g 

1  Bldg.,  Los  Angeles,  Cal.  i 

RiiuiiniiiiiiiinuiiiiiiiiiiiiiiiiMuuiBuiiumiiiiniiiiiiiiiiiiiiiiiiiuM 


drying  agent,  even  though  the  surface 
be  a  water  color,  which  I  do  not  under- 
stand it  to  be. 

But  anyhow  the  results  witnessed 
were  remarkable.  First,  the  light  was 
a  brilliant  blue-white.  Now  just  how 
much  of  this  is  due  to  the  insertion  of 
blue  in  the  revolving  shutter  and  how 
much  to  the  screen  surface  I  cannot  say. 

It  does,  however,  seem  reasonable  that 
the  considerable  amount  of  blue  light 
reaching  the  screen  between  exposures 
may  have  the  optical  effect  of  whitening 
the  light  and  if  it  does  this  desirable 
thing  would  be  accomplished  without 
any  loss  in  brilliancy. 

No   Eye  Strain. 

But  a  still  more  remarkable  thing  was 
that  I  sat  within  ten  feet  of  a  seventeen- 
foot  picture  without  appreciable  eye 
strain,  and  the  definition  at  that  dis- 
tance was  truly  remarkable.  There  was 
practically  no  "fuzziness"  at  all  and  de- 


tails of  the  picture  stood  out  quite 
sharply. 

Johnson  claims  this  as  due  to  the 
screen.  I  doubt  it  because  I  cannot  see 
how  that  could  be.  Still,  the  result  was 
there  and  the  lenses  were  just  the  ordi- 
nary run  of  projection  lenses  and — there 
you  are. 

Still  another  point  is  that  even  at 
a  very  acute  angle  of  view  there  was 
apparently  no  fade-away  at  all. 

The  screen  is  not,  Mr.  Johnson  says, 
expensive  and  certainly  it  does  deliver 
the  goods  marvelously  well. 

I  would  advise  those  interested  to 
journey  to  Newark  and  cast  their  eyes 
over  the  screen,  remembering  that  the 
projection  angle  is  steep  and  that  not 
to  more  than  sixty  amperes  are  used. 

View  the  picture  from  all  parts  of 
the  house  and  then  tell  us  your  opinions. 

Projectionist  Zapol  belongs  to  Newark 
Local  Union  244.  The  man  who  works 
the  other  shift  is  named  J.  Hagel.  He 
also,  I  believe,  belongs  to  244. 


Union  Adopts  Scale 

S.  V.  Haigler,  whose  union  labeled 
letterhead  declares  him  to  be  a  projec- 
tionist and  a  member  of  local  union  264, 
Newport  News,  Va.,  sends  in  a  sub- 
scription and  remarks: 

Local  Union  264  has  negotiated  a  new  tolnl- 
mum  scale  tor  the  incoming  year. 

We  believe  it  to  be  one  of  the  best  in  this 
section  of  the  country.  It  is  as  follows :  Car- 
penter, thirty-five  dollars  a  week;  electrician, 
thirty  dollars;  projectionists,  thirty  dollars; 
Hymen,  thirty  dollars ;  grips,  two  dollars  and 
a  half  per  performance ;  lamp  operators,  same. 
Extra  men  and  time,  sixty-five,  cents  per  hour. 

Newport  News  is  one  of  the  best  little  theat- 
rical towns  in  the  state,  and  the  new  scale  rep- 
resents a  raise  of  more  than  fifty  per  cent. 
Every  theatre  employs  union  projectionists,  mu- 
sicians and  stagehands. 

Glad  to  Hear  From  Newport  News. 

Glad  to  hear  from  Newport  News  and 
Local  264.  But  let  me  give  you  this  to 
think  about.  You  have  secured  a  fifty 
per  cent,  increase.  This  will  meet  the 
increased  cost  of  living,  let  us  hope,  and 
maybe  leave  something  over,  though  not 
very  much. 

However,  don't  you  agree  with  me 
that  it  is  the  duty  of  Local  264  to  ap- 
preciate the  improved  conditions  by 
seeking  to  improve  the  service  its  mem- 
bers give?  If  the  manager,  after  will- 
ingly or  unwillingly,  granting  a  substan- 
tial increase  in  wages  sees  no  inclina- 
tion on  the  part  of  the  men  to  give 
better,  more  efficient  service,  it  will  be 
harder  to  move  him  next  time  than  it 
would  be  if  he  saw  the  men  gave  prac- 
tical appreciation  of  improved  condi- 
tions and  better  wages  by  trying  to  give 
better,  more  efficient  service. 

Good  Business  Policy. 

Mind  you,  brother  Haighler,  I  am  not 
saying,  or  even  intimating,  that  you  men 
are  not  doing  the  very  thing  I  am  sug- 
gesting. Most  likely  you  are,  but  in 
event  that  item  is  being  overlooked  it 


306 


THE   MOVING   PICTURE  WORLD 


January  10,  1920 


would  be  good  business  policy  for  your 
local  to  get  busy.  Don't  you  think  so? 
My  compliments  to  your  members. 
Maybe  I'll  be  able  to  get  down  that  way 
some  day  and  pay  you  a  visit.  Hope  so, 
anyhow. 


Walter  Murray  Passes  Away 

Walter  Murray,  an  old  time  Phila- 
delphia projectionist,  active  worker  in 
the  I.  A.  and  personal  friend  of  the 
editor  of  the  department  has  passed 
into  the  Great  Beyond. 

The  news  of  his  passing  was  a  shock. 
Walter  was  a  staunch,  loyal  friend. 
We  are  grieved  that  he  has  boarded 
the  Phantom  Train  that  will  not  come 
back.  Perhaps,  sometime,  somewhere 
in  the  shades  of  Afterward  we  may 
again  be  privileged  to  clasp  his  hand. 
Who  shall  say? 

To  the  dear  ones  left  behind  we  ten- 
der sincere  sympathy.  Had  we  but 
known  in  time  it  would  have  been  in- 
deed a  privilege  to  bow  our  head  over 
the  silent  clay,  and  bid  a  last,  sad  fare- 
well to  him  whom  we  were  glad  to  hail 
by  that  sacred  title  Friend? 


New  Invention 

Dudley  T.  Blanchard,  Superintendent 
of  the  National  Film  Corporation's  lab- 
oratories, has  invented  and  has  the  first 
model  of  a  film  inspection  machine  in 
shape  for  demonstration.  The  machine 
is  claimed  to  be  suitable  for  both  ex- 
change and  projection  room  work. 

In  the  illustration  the  inventor  is  seen 
using  the  device  for  matching  "shots," 
the  proper  placing  of  titles,  inserts,  etc., 
without  the  formality  of  projecting  the 
picture  on  the  screen. 

According  to  Mr.  Blanchard  this  work 
can  be  performed  with  rapidity  and  ac- 
curacy. "Daddy"  Paley,  one  of  the  pio- 
neer cameramen  on  the  west  coast,  built 
the  machine  under  Mr.  Blanchard's  su- 
pervision. 

We  shall  be  very  glad  to  have  the  op- 
portunity of  examining  the  machine, 
when  the  time  comes,  and  will  then  ex- 
press our  own.  views  as  to  its  utility. 


As  to  Rectifiers 

Fred  C.  Shivers,  Lexington,  Nebraska, 
comes  in  with  the  following: 

.\fter  ten  years  of  steady  grinding  I  am 
butting  into  the  department  seelting  in- 
formation. 

Is  it  practical  to  talte  an  old  field  regu- 
lating handle  and  attach  through  the  slate 
board  of  an  old  style  G.  E.  rectifier  so 
that  it  may  be  used  as  an  amperage  regu- 
lator without  breaking  the  arc? 

To  accomplish  this  it  would  be  neces- 
sary to  have  two  taps  in  contact  for  an 
instant  when  making  a  change.  Would 
this  cause  damage  to  the  rectifier? 

Is  it  possible  for  you  to  tell  me  the  am- 
perage the  various  taps  will  give,  using 
220  volt  supply?  Lead  32  Is  on  tap  14 
and  lead  34  on  tap  31.  What  is  my  am- 
perage? One  more  question  and  I  am 
done.  When  a  tube  gets  so  old  that  there 
is  a  deposit  of  black  soot  on  top  of  mer- 
cury, which  same  has  fallen  from  walls  of 
tube,  is  the  tube  then  working  as  it 
should? 

So  Long  As  It  Works, 

So  long  as  the  tube  continues  to  oper- 
ate at  all  it  is  all  right,  though  its  am- 
perage output  may,  or  may  not  be  some- 
what reduced.  As  to  that  I  do  not  know, 
though  I  think  not  appreciably. 

Yes,  provided  the  regulator  handle 
has  sufficient  metal  to  carry  the  current, 
that  it  makes  and  maintains  ample  elec- 
trical contact  with  the  "button"  to  carry 
current  without  sparking  or  heating,  and 
that  you  do  the  wiring  correctly,  there 
is  no  reason  why  the  plan  will  not 
work. 

In  fact,  just  such  a  scheme  was  de- 
scribed in  the  department,  not  so  long 
ago,  by  a  projectionist  who  had  in- 
stalled it. 

The  momentary  contact  of  the  bar 
with  two  contacts  will  do  no  damage. 

Not  "Butting  In." 

As  to  your  "butting  in,"  why  you  are 
not  doing  anything  of  the  sort.  The  de- 
partment is  yours  just  as  much  as  it  is 
mine.    Glad  to  help  you  any  time. 

By  the  way,  I  nearly  overlooked  the 
amperage  matter.  No,  I  cannot  tell  you 
exactly  what  amperage  any  one  contact 
would  give. 

Age  and  condition  of  rectifier  and  any 


variation  from  220  in  the  supply  would 
change  amperage,  so  that  calculations 
could  not  be  made  with  accuracy. 


Rheostats  in  Parallel 

R.  L.  Daniel,  Rockport,  Kentucky,  or- 
ders lens  charts  and  asks : 

We  are  using  American  Standard  pro- 
jectors. Have  250-volt  D.  C.  which  we 
take  through  two  110-volt  rheostats  con- 
nected in  series. 

Could  I  connect  them  In  parallel  and 
have  better  success  at  the  arc?  Also  I 
cannot  get  my  projection  and  stereopti- 
con  lens  together. 

Certainly  you  cannot  connect  two  110- 
volt  rheostats  in  parallel  (multiple)  on 
220-volt  supply.  The  grids  or  coils  of  a 
110-volt  rheostat  are  calculated  to  carry 
just  the  number  of  amperes  that  110 
volts  will  force  through  the  resistance 
they  as  a  whole  offer. 

If  a  110-volt  rheostat  were  hitched 
to  a  220-volt  supply  singly  (which  is 
exactly  what  you  do  when  you  connect 
two  of  them  in  parallel)  the  doubled 
electrical  pressure  would  force  so  much 
current  through  that  the  coils  or  grids 
would  be  very  quickly  heated  white  hot 
and  melted. 

Order  a  Handbook. 

I  would  strongly  advise  you  order  a 
handbook  at  once,  or  if  you  already 
have  one,  that  you  study  "Resistance," 
pages  34  to  48  and  "Resistance  As  Ap- 
plied to  the  Projection  Circuit,"  pages 
322  to  342. 

You  have  not  told  me  the  capacity  of 
the  rheostats.  Two  hundred  and  twenty 
volts  will  force  through  the  full  capacity 
of  one  of  the  rheostats  when  two  110- 
volt  rheostats  of  equal  capacity  are  con- 
nected in  series. 

Using  220-volt  current  through  rheo- 
stats is  very  wasteful.  If  you  get  fifty 
amperes  at  the  arc  you  would  be  using 
11,000  watts  of  energy  and  utilizing  only 
about  2,700  in  the  actual  production  o» 
light. 

For  reasons  see  "Rheostats  Extremely 
Wasteful,  page  333  of  the  handbook. 

As  to  the  lens  matter  you  will  have 
to  explain  more  fully  what  you  mean 
before  I  can  help  you. 


As  to  Reels 

One  of  the  trials  of  the  projection 
room  is  the  reel  with  warped,  bent-up, 
buckled,  decrepit,  dented  sides.  Such  a 
reel  does  more  actual  damage  to  films 
than  all  other  causes  combined.  The 
reason  for  the  bad  condition  of  reel 
sides  is  largely  found  in  the  cheapness 
of  construction. 

Designed  to  carry  valuable  films,  which 
are  delicate  and  easily  damaged,  it  is 
constructed  with  cheapness  in  view 
rather  than  stability.  Cheapness  in  first 
cost  and  lightness  of  weight  to  save 
shipping  charges,  is  the  slogan. 

Such  Construction  Expensive. 

Allow  me  to  suggest  that  such  con- 
struction is  expensive  in  the  end — ex- 
pensive to  all  concerned,  except  the  pro- 
ducer, who  naturally  wants  to  sell  all 
the  prints  possible  and  weeps  no  bitter 
tears  when  a  film  which  should  last  six 
months,  at  the  very  least,  is  utterly  de- 
stroyed in  sixty  days. 

Reels  should  be  (A)  all  metal,  with  a 
five-inch  hub.  (B)  Of  metal  having  suf- 
ficient thickness  to  withstand  any  ordi- 


January  10,  1920 


THE  MOVING   PICTURE  WORLD 


307 


THEATRE  LIGHTING 

AUDITORIUM:  X-Ray  indirect  lighting  with  ceiling 
fixtures,  coves,  cornices  or  wall  boxes  produces  illumina- 
tion results  demanded  in  the  finest  auditoriums.  The 
newest  efl'ects  in  color  lighting  are  satisfactorily  secured 
only  with  X-Ray  indirect  illumination. 

STAGE:  The  powerful  X-Ray  reflector,  with  color 
screen,  has  revolutionized  stage  lighting  methods.  Bet- 
ter color  values  and  light  control  are  to  be  had  with  this 
system;  with  reduced  current. 

EXTERIOR:  The  theatre  front  must  be  flood-lighted 
with  X-Ray  projectors  to  show  its  beauty  at  night.  Out- 
line lighting  with  studded  lamps  is  an  expensive  way  to 
hide  the  theatre  beautiful;  flood-lighting  with  powerful 
X-Ray  projectors  an  economical  way  to  enhance  its 
beauty. 

Write  for  our  booklet  on  complete  theatre 
illumination  with  X-Ray  lighting  equipment. 

NATIONAL  X-RAY  REFLECTOR  CO. 

NEW  YORK  CHICAGO  SAN  FRANCISCO 

235  West  Jackson  Boulevard 


308 


THE    MOVING    PICTURE  WORLD 


January  10,  1920 


nary  strain  or  blow  without  damage, 
same  to  be  (C)  embossed  not  less  than 
one-quarter  of  an  inch  so  that  the  sides 
will  be  stiff  and  rigid,  resisting  all  or- 
dinary bending  stresses. 

Such  a  reel  would  be  heavy  and  would 
require  more  space  in  shipping;  also  a 
deeper  magazine.  Well,  what  of  it?  All 
this  would  be  offset  a  dozen  times  by 
added  protection  to  the  film  it  carried, 
and  by  lessening  of  the  present  damage 
done  by  rewinding  at  high  speed  with 
crooked  reel  sides. 

It  would  seem  that  if  some  machine 
manufacturer  would  bring  out  such  a 
reel,  with  a  magazine  of  sufficient  depth 
to  carry  it,  which  need  have  no  change 
to  also  accommodate  the  ordinary  pres- 
ent-day reel,  the  inherent  common  sense 
of  the  industry  would  be  appealed  to  to 
such  an  extent  that  it  would  be  univer- 
sally adopted  in  comparatively  short 
order. 

As  to  shipping,  such  a  reel  would  have 
half  an  inch  more  thickness  and  maybe 
a  pound  more  weight.  It  would  require 
machine  magazines  having  half  or  per- 
haps five-eighths  of  an  inch  more  depth. 

The  Bugbear  Is — 

Of  course  the  bugbear  of  the  matter 
is  that  such  reels  could  not  be  used  in 
present-day  magazines.  This  would 
mean  that  during  the  period  of  change 
to  other  magazines,  the  films  would 
have  to  be  wound  onto  ordinary  pro- 
jection room  reels.  This  would  be  sorne- 
thing  of  a  nuisance  to  the  projectionist, 
but  the  gain  would  far  more  than  justify 
it.  Present-day  reels  are  an  abomina- 
tion, a  nuisance  and  an  outrage  on  com- 
mon sense.  Designed  to  carry  from  one 
to  two  hundred  dollars'  worth  of  films, 
one  can  bend  the  side  of  a  bran  new 
reel  of  the  very  best  make  all  out  of 
shape  with  ONE  FINGER.  Does  that 
spell  ordinary  common  sense? 


Waddy  Y'  Know  About  That? 

While  in  a  large  Eastern  city  recently, 
we  called  at  a  theatre,  supposed  to  be 
the  best  in  the  city.  Mounting  to  the 
projection  room  we  found  the  right  hand 
projector  just  being  shut  down  on  the 
change  over.  On  the  front  wall,  imme- 
diately over  and  not  two  inches  from 
the  top  of  the  observation  port  hung 
what  must  have  been  a  forty  or  fifty 
watt  Mazda,  blazing  away  full  power. 

We  asked  the  projectionist:  "Why  in 
heaven's  name  do  you  do  that?  If  you 
have  no  respect  for  your  screen  result, 
surely  you  ought  to  have  some  for  your 
eyes."  His  reply  was :  "Oh,  I  don't  usu- 
ally have  that  light  burning.  I  was  just 
reading  an  account  of  the  strike  (steel 
strike  was  meant)  in  the  evening  paper." 

While  the  Projectionist  Read. 

An  audience  which  must  have  paid 
close  to  a  thousand  dollars  was  being 
given  the  screen  result  produced  by  a 
motor,  while  the  projectionist  read  the 
evening  paper,  presumably  occasionally 
glacing  at  what  he  could  see  of  the 
screen  with  that  light  where  it  was. 

Suppose  a  few  of  you  express  your 
opinion  of  such  proceedings.  I  don't 
mean  that  you  are  to  roast  the  man. 

That  would  probably  do  no  good,  be- 
cause the  man  who  does  such  things 
is  usually  impervious  to  anything  except 
a  cut  in  his  wages. 

Just  tell  us  what  you  think  the  result 
of  such  practice  would  be  if  it  repre- 
sented a  general  condition. 


4  K.  W.  Electric  GeneratiDg  Set. 

60  or  110  voiti  for  stationary  or  portable 
moving  picture  work  and  theatre  llckt- 
ing.  Smooth,  steady  current,  no  flicker. 
Portable  type  with  cooling  radiator  aU 
self-euntalned. 

Send  for  BoUettn  No.  »t 

Universal  Motor  Co. 

OSHKOSH,  wise. 


imniiiuiiiiiifliBoiuniiiiniRiniiiiiuiniiiiiiiiiuuiJiiiniiiiniiiiiiiniiiiiiiiii^ 

Projection  Experience  I 

MOTION   PICTURE  f 

HANDBOOK  | 

For  Managers  and  Operators  s 

By  F.  H.  RICHARDSON  | 

The  recognized  standard  book  on  the  work  of  pro-  M 

jectioii.    Complete  descriptions  and  instructions  on  s 

all  leading  machines  and  projection  eauipment.  p 

There  isn't  a  projection  room  in  the  universe  In  M 

which  this  carefully  compiled  book  will  not  save  its  M 

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$4  the  Copy,  postpaid 


MOVING  PICTURE  WORLD  | 

516  Fifth  Avenue,  New  York  City  i 

Schiller  Building.  Chicago,  III.  1 

Wright  &  Callender  BIdg.,  Los  Angeles,  Cat.  § 

To  save  tiiiu'.  urdtT  from  nearest  ofTice.  M 


PERFECTION  IN  PROJECTKW 

Gold  King  Screen 

10  Days'  Trial 

N*.  1  Grada.  Ttc;  No.  t  Grad*.  M«. 
Stratchars  inclndad 

Try  before  you  buy.  Sold  by 
aH  the  leading  supply  dealers 
throughout  the  eeontry. 

Factory,  ALTUS,  OKLAHOMA 


Kinarko  Czurbons 

TOUH   DBAl^,  OR 

CARBON  IMPORTS  CO. 

119-112-114  West  42nd  St.,  New  Tork  Otr 


Iran^rteH 


Automatically  supplies  only  such  voltage  as 
arc  requires.  No  waste  of  current  In  ballast. 

HERTNER  ELECTRIC  CO. 
WmI  114th  BtrrrU  Cleveland.  Okie 


Suggestion  for  Rewinder 

P.  Darlyshire,  Toronto,  P.  Q.,  offers 
the  following  suggestion  as  to  making 
a  geared-down  rewinder. 

After  attending  your  lecture  in  Toronto 
and  hearing  what  you  had  to  say  about 
the  evils  o£  rapid  rewinding  I  feel  it  my 
duty  to  offer,  for  the  benefit  of  brother 
projectionists,  the  following  method  for 
solving  the  geared-down  rewinder  prob- 
lem. 

Get  a  set  of  Motiograph  rewinders  and 
change  the  gears.  Put  on  a  six-inch  pul- 
ley and  then  remove  the  wings  and  guard 
of  a  sixteen-inch  fan  and  equip  It  with 
a  small  pulley. 

Using  the  fan  motor  it  will  require  six 
minutes  to  rewind  a  single  and  ten  min- 
utes to  rewind  a  double  reel. 

It  is  easy  to  adjust  the  tension  by 
means  of  the  leather  strap  provided  on 
Motiograph  rewinders.  Any  of  the  Tor- 
onto brothers  are  welcome  to  inspect  mine 
at  any  time. 

Can  Follow  Meaning. 

Brother  Darlyshire's  description  lacks 
detail  in  some  spots,  but  I  can  pretty 
well  follow  his  meaning,  and  so,  I  think, 
can  you. 

By  changing  gears  I  presume  he  means 
to  reverse  their  position,  placing  the 
small  one  where  the  large  one  is  and 
vice  versa.  He  should  have  given  exact 
diameter  of  motor  pulley. 

However,  many  thanks,  just  the  same. 

The  suggestion  will  doubtless  prove 
to  be  of  value  to  those  having  the  re- 
quired fan  motor  and  rewinder.  Darly- 
shire is  projectionist  at  the  Belmont 
Theatre,  1217  St.  Clair  avenue,  Toronto. 


Two  Harmonious  Aims 

A  young  man  in  Seabright,  New  Jer- 
sey, who  still  has  five  years  to  go  be- 
fore he  can  vote,  has  ambitions  and 
ideas  as  to  his  future  career.  In  the 
course  of  a  letter  asking  questions  as 
to  how  to  go  about  becoming  a  com- 
petent projectionist,  he  remarks:  "I 
have  two  plans  in  view  when  I  become 
old  enough.  One  is  to  become  an  artist 
and  the  other  is  to  become  a  projec- 
tionist." 

It  is  very  likely  the  two  are  much 
more  closely  allied  than  the  boy  thinks 
they  are,  for,  as  we  have  many  times 
pointed  out,  to  correctly  reinterpret  ac- 
tion on  the  screen  it  is  absolutely  nec- 
essary that  one  have  at  least  some  of 
the  elements  of  the  artist  in  his  com- 
position. 

This  is  perhaps  not  so  much  true  now, 
except  in  isolated  cases,  but  will  be 
when  the  time  comes,  as  it  surely  will 
come,  when  realistic  action  on  the 
screen  will  be  of  paramount  importance. 


Auerbach  Joins  Projectionists 

John  Auerbach,  senior  member  of  the 
firm  of  Auerbach,  Rogers  &  Pollak,  60 
Broadway,  dealers  in  investment  securi- 
ties, has  joined  the  American  Projec- 
tion Society,  a  body  of  high-class  projec- 
tionists who  maintain  club  rooms  on 
Broadway  at  Columbus  Circle. 

Mr.  Auerbach  is  known  to  depart- 
ment readers  through  his  excellent  con- 
tributions. He  is  a  man  of  wealth  who 
has  made  projection  his  hobby. 

The  American  Projection  Society  may 
well  feel  honored  to  have  him  for  a 
member,  because  Mr.  Auerbach  knows 
more  about  the  technique  of  projection 
than  does  a  l->-"e  ma'ori'v  of  the  men 
who  project  pictures  professionally. 


January  10,  1920 


THE    MOVING    PICTURE  WORLD 


309 


LABORATORY 
HELP 
WANTED 


In  All  Departments. 
Good  Wages. 
Permanent  Positions. 


Plant  is  located  on  the  Palisades,  near  Palisade  Amuse- 
ment Park.  Applicants  will  be  given  preference  who 
reside  on  the  Jersey  side,  or  near  the  129th  Street  ferry. 


PALISADE  FILM  UBORATORIES,  Inc. 


H.  J.  STREYCKMANS,  Managing  Director 


PALISADE,  N.  J. 


Telephone:   Morsemere  621-2 


National 
Cash  Register  Co. 

equip*  ■alesmcn  with 

THE  NEW  PREMIER 

PATHESCOPE 

nick«rl«u  •Vmttitr  BUniar*" 
notion  Plctaro  Projoctor 

After  years  of  practical  experience  with  commercial 
motion  pictures  and  recent  exhaustive  tests  and  com- 
parisons of  all  projectors  in  their  own  fully  equipped 
Projection  Department  the  National  Cash  Register  Co. 
has  selected  the  NEW  PREMIER  — 
PATHESCOPE,  and  placed  an  initial 
order  for  a  large  numher  of  machines 
and  sets  of  Pathiscope  safety  prints 
of  their  own  film. 

Otlior  m«n0faetar«r»  ailnr  Indaitrial 
Film*  *«n  Mtfelr  acMPt  tlio  »eal  of 
approval  Mt  hr  National  Caali  BevUtur  Co. 


BcJiooIt  can  follow  tbt  eotunple  of  llM 
Nm»  York  Boart)  of  Edoe«tlon  In  •«l»ctln« 
the  NBW  PEEMnm  PATHJtSCOPU  aftw 
oarafnl  t«clinlcal  tnTntlratlon  of  all  ath«r 
Projector*  and  Edncatlonal  Film  8«rTloe. 


Beud  for  St-paoe  ootwinaing  eatc^g. 

The  Pathescope 
Company  of  America,  Inc. 

Dept.  M.  W,  AeoUan  Hall,  New  York 
AsMMlM  and  SotvIm  Statlona  la  Prlaolpal  ClttM 


Handy  Panel  Frame 
No.  42  —  Holds  six 
11x14  or  8x10  photos. 
Hangs  on  wall,  or 
stands  about  lobby. 
Price:  $10.00 


A  Bilt-Rite  Lobby 
Display  Frame  for 
Only  $10.00. 

Illustration  on  left  shows 
our  Handy  Panel  combina- 
tion frame,  sold  by  all  deal- 
ers for  only  $10.00. 
Reversible  backs  permit  dis- 
play of  six  llxl4's  or  six 
SxlO's  with  date  strip.  Made 
in  four  finishes — golden  oak, 
mission,  green  filled  or  gilt. 
Frame  is  intended  to  hang 
on  wall  or  stand  about 
lobby. 

BILT-RITE  Display  Frames 
are  universally  recognized 
by  the  country's  leading 
showmen.  Ask  your  local 
dealer  for  the  BILT-RITE 
line  or  write  us  direct  for 
complete  information. 


Ask  for  Booklet  C-4 


ConsoUdated  Portrait  &  Frame  Co. 

1029-35  W.  Adams  Street,  Chicago,  Illinois 


310 


THE   MOVING   PICTURE  WORLD 


January  10,  1920 


Better  Equipment 

CONDUCTED  BY  E.T.  KEYSER 


How  the  Moving  Picture  Exhibitor  May 
Illuminate  His  Theatre  Artistically 


WHEN  lighting  his  picture  theatre 
an  exhibitor  has  three  objects  in 
view:  Making  the  front  of  his 
house  stand  out  in  contrast  to  its  sur- 
roundings sufficiently  to  attract  the 
passers-by;  making  his  lobby  as  rnuch 
of  a  fairyland  as  possible  and  illuminat- 
ing the  house  itself  in  such  a  manner 
that  it  will  be  attractive  between  pic- 
tures,   by   a    system,    the    intensity  of 


Sectional  View  Opaque  Bowl. 

which  may  be  reduced  during  screening 
to  a  degree  of  illumination  sufficient  for 
his  patrons'  safety  and  comfort,  and  yet 
in  no  way  distracting  their  attention 
from  the  screen  or  spoiling  projection 
effects. 

As  an  illustration  of  how  well  these 
■results  may  be  accomplished,  the  sys- 
tems offered  by  the  National  X-Ray 
Company  of  New  York  and  Chicago  will 
serve  most  admirably. 


For  the  outside  of  the  house  a  system 
of  flood  lighting  may  be  employed. 

For  the  interior  the  exhibitor  has 
four  general  systems  to  choose  from. 
Any  one  of  these  may  be  utilized  singly 
or  a  combination  with  any  of  the  other 
systems.  These  three  types  of  illumina- 
tion consist  of  hanging  fixtures,  cove 
lighting,  side  lighting  and  illumination 
from  portable  fixtures. 

Based  on   Indirect  Principle. 

Each  and  all  of  these  systems  art- 
based  upon  the  indirect  principle,  in 
which  light  from  a  concealed  source 
is  thrown  by  powerful  reflectors  to  th 
ceiling  and  walls  and  from  these  re- 
flected and  diffused  throughout  the  in- 
terior to  be  illuminated.  The  ceiling 
thus  becomes  a  secondary  source  of 
light  and  should,  therefore,  be  so  deco- 
rated as  to  become  an  efficient  reflector 
in  order  that  the  maximum  quantity  of 
light  may  be  reflected  and  diffused. 

For  this  purpose,  ceilings  finished  in 
matte  white,  light  cream  or  ivory  have 
been  found  most  satisfactory.  The 
matte  finish  is  far  higher  in  reflecting 
efficiency  combined  with  eye  comfor 
than  a  glossy  finish. 

Two  Type$  of  Fixture*. 

Hanging  fixtures  may  be  drvided  into 
two  types.  The  one  which  is  most  suit- 
able for  the  interior  of  the  house  proper 
being  furnished  with  an  opaque  bowl  i' 
which  several  bulbs  and  individual  re- 
flectors'  are  installed.  From  this  type 
of  fixture  all  the  light  is  reflected  to- 
wards the  ceiling  and  from  there  re- 
flected and  diffused. 

Another  type  of  ceiling  fixture  con- 
sists of  a  glass  bowl,  in  the  upper  pan 
of  which  are  mounted  lamps  so  arranged 
that  none  of  the  light  passes  through 
the  bowl  itself.  The  latter  is  illuminated 
by  a  single  light,  the  illumination  from 
which  serves  merely  to  show  the  beauty 
of  tlic  fixture. 


This  latter  fixture  is  more  appropriate 
to  the  lobby  than  the  interior  of  the 
house. 

Cove  and  cornice  lighting  produces 
excellent  results  and  is  an  ideal  method 
of  displaying  the  architecture  of  the 
interior  and  its  efficiency  ranks  about 
equal  with  that  of  ceiling  fixture,  over 
which  it  possesses  the  advantage  of 
apparently  increasing  the  dimensions  of 
the  interior  which  it  illuminates. 

Diagram  "A"  explains  the  arrange- 
ment of  the  lights  for  cornice  and  cove 
illumination. 

Figure  "B"  illustrates  the  type  of  fix- 
ture  which   may   be    used    at  various 


Sectional  View  Glas*  Bowl. 


points,  when  it  is  not  practical  to  have 
the  cove  in  which  the  illumination  may 
be  concealed  continuous. 

The  design  and  shape  of  this  reflector 
permits  its  being  placed  directly  against 
the  wall  without  the  light  splashing 
along  the  side  wall  above  the  unit. 

For  lobby  use,  probably  the  most  deco- 
rative effect  is  that  obtained  from  floor 
pedestal  portables  supplying  indirect 
lighting.  ■ 

The  pedestal  itself  may  be  made  as 


,  \  A 


Floor  Pedestals  and  Ornaxnental  Wall  Boxes,   

These  fixtures  may  be  treated  to  harmonize  with  the  decorative  scheme  of  the  theatre. 


January  10,  1920 


THE    MOVING    PICTURE  WORLD 


311 


At  last — a  Simple,  Practical, 
Economical  and  Complete 

MAZDA  OUTFIT 


that  will  give  more  light 
on  the  screen  than  any 
outfit  on  the  market  at 
the  present  time.  It  will 
save  you  considerable  on 
your  electric  bill  and 
does  entirely  away  with 
carbons.  We  furnish  lamp- 
house  and  everything 
complete  for  $150.  Easily 
attached  to  any  machine, 
does<  entirely 
away  with  all 
'  ^'^^  ' ^  your  old  arc 
"  ^  equipment,  giv- 
ing a  better, 
even,  steady 


■yMBa   light.    No  buzzing  or  noise  like 
^^H^   carbons.    No  feeding  or  trouble. 
^  A  rugged,  dependable  outfit  for 

k    theatres.    No  cbaDge  In  wiring.    Save  big  money  and  curt«nt  on 
Jb    carbons  and  get  an  even  and  brighter  light  with  leaa  trouble.  Not 
;  complicated.    Easy  to  understand.    Honestly  bulit    Largely  oaed. 

We  furnish  aU  apparatus  shown  in  cuL  Write  for  circulara  and 
give  particulars  regarding  distance,  size  of  picture,  etc  Usea  900-watt  lamp, 
giving  good  light  at  90  feet  with  big  saving  In  current  over  arc  Makes  operat- 
ing easier.    Made  for  practical  theatre  installations. 

WALTER  G.  PREDDEY 

187  GOLDEN  GATE  AVENUE 
SAN  FRANCISCO,  CAL. 


PRODUCERS  OF 


MOTION  PICTURE  FILMS 

COMMERCIAL  DEVELOPING 
and  PRINTING 

Telephone  Audubon  3716 


ERBOGRAPH  CO. 

203-21  1  WEST  I46TH  STREET.  NEW  YORK 

LUDWIG  G.  B,  ERB.  Preildent  


Evidence' 


We  claim  that  the  AUTOMATICKET  REGISTER 
is  absolutely  essential  to  the  successful  financial 
operation  of  your  theatre.  But  we  don't  ask  you 
to  take  our  word  for  this.  We're  ready  to  submit 
absolute  evidence. 

The  Perfected  A  utomaticket  Register 

has  a  record  for  making  good  on  every  claim  we 
make  for  it,  and  we'll  be  glad  to  submit  "absolute 
evidence"  if  you'll  write  for  it. 


AND  CASH 

1731  Broadway 


REGISTER  Ca 

New  York  City 


'TARiej 


EVERY  MOTION  PICTURE 
SHOULD  BE 

PROPERLY 
PROJECTED 

It  is  not  the  pictures  alone  that  control  your 
patronage  and  fill  your  theatre  with  a  large, 
enthusiastic  audience,  for  if  the  pictures  do 
not  appear  on  your  screen  clear  and  flickerless 
they  lose  half  their  value. 

Give  theatre-goers  the  joy  of  seeing  a  per- 
fectly projected  picture.  You  can  easily  do  this 
by  employing  in  your  machine  SPEER  PRO- 
.lECTOR  CARBONS. 

A  size  and  style  to  meet  the  requirements 
of  every  operating  condition. 

Speer  Carbon  Company 

St.  Marys,  Pa. 


31^ 


THE   MOVING    PICTURE  WORLD 


January  10,  1920 


A  Typical  Installation. 

Note  the  decorative  wall  boxes,  used  for  illumination. 


elaborate  as  desired  and  to  harmonize 
with  the  general  lobby  scheme  of  deco- 
ration. The  light  from  this  can  be 
arranged  to  illuminate  the  entire  lobby 
and  the  bowl  which  serves  as  a  light 
bed,  may  be  filled  with  flowers,  com- 
pletely disguising  the  source  frorri  which 
the  illumination  is  derived. 

Another  Decorative  Method. 

Another  decorative  method  of  illumi- 
nation, particularly  adapted  to  the  in- 
terior is  the  wall  box  system.  In  this 
system  the  light  source  is  concealed  in 
wall  boxes  which  may  be  filled  with 
flowers.  These  boxes  are  built  to  ac- 
commodate from  one  to  three  lamps 
and  arranged  along  the  walls,  and  the 
light  reflected  to  the  ceiling  and  there 
are  no  centrally  hung  fixtures  to  dis- 
tract the  eye. 

The  fixtures  of  all  of  these  systems  are 
adapted  to  the  installation  of  two  or 
more  sets  of  bulbs  of  varying  power 
that  may  be  switch  controlled  to  fur- 
nish any  desired  degree  of  illumination 


from  high  intensity  to  just  a  low  degree 
of  illumination. 


Mr.  Hitchins  Suggests  Test 
Laboratories  for  Producers 

WE  are  in  receipt  of  the  following 
communication  from  the  direc- 
tor of  the  Ansco  research  labora- 
tory and  will  be  glad  to  receive  com- 
ments on  same  from  those  of  our 
readers  who  are  interested  in  the 
suggestion : 
Moving  Picture  World: 

The  motion  picture  industry  probably 
uses  more  photographic  material  than  any 
other  branch  of  applied  photography,  yet 
there  has  been  no  serious  attempt  on  the 
part  of  any  of  the  large  producers  or 
finishers  to  institute  a  sclentifls  system  of 
testing  the  materials  which  enter  into  the 
production  of  motion  pictures.  Photo- 
graphic materials,  even  the  best  of  them, 
will  vary  in  quality. 

The  negative  emulsion  will  vary  in 
speed,  color,  sensitiveness,  contrast  and 
density-giving  power  and  rate  of  develop- 
ment. The  positive  emulsion  will  vary  in 
contrast,  gradation,  scale  and  rendering 
power.  The  various  chemicals  used  In 
compounding  developers  very  often  vary 
greatly  in  quality  and  performanc©,  and 
the   same   thing  .holds   true   for   all  the 


materials  used  in  the  production  of  motion 

pictures. 

Reaearch  Laboratories  Advocated. 

Many  of  the  great  producing  and  nnish- 
ine  houses  in  these  days  are  putting  up 
elaborate  buildings  for  the  production  of 
motion  pictures,  but  one  hears  very  little 
mentioned  of  research  laboratories  in  con- 
nection with  such  enterprises. 

It  would  undoubtedly  be  to  the  advan- 
tage of  the  motion  picture  art  if  the  pro- 
ducers could  be  prevailed  upon  to  Intro- 
duce a  department  devoted  to  the  testing 
and  standardizing  of  their  materials  and 
methods.  It  would  result  in  a  higher 
quality  of  photography  and  greater  uni- 
formity in  the  product. 

For  testing  negative  emulsions  a  Hurter 
and  Driffield  equipment  would  be  neces- 
sary. This  is  an  instrument  for  produc- 
ing a  series  of  graded  exposures  on  the 
strip  of  negative  filra  to  be  tested. 

After  Development. 

After  development  the  resulting  den«l- 
ties  are  read  on  a  photometer  and  plotted 
in  the  form  of  a  curve.  From  the  curve 
obtained  it  Is  possible  to  Interpret  the 
character  and  performance  of  the  emul- 
sion under  consideration. 

A  modification  of  the  H.  &  D.  system 
can  be  used  for  testing  positive  emulsions 
and  a  graphic  representation  of  their  per- 
formance obtained. 

For  testing  color  sensitiveness  some 
form  of  spectrograph  is  used,  resulting  In 
the  graphic  representation  of  the  color 
performance  of  the  emulsion,  the  maxi- 
mum and  minimum  of  sensitiveness  being 
shown. 

For  Te«tlng  Developer*. 

The  Hurter  &  Driffield  system  may  also 
be  used  for  testing  the  performance  of 
various  developing  agents  and  for  con- 
trolling the  tank  developing  solutions.  A 
small  spectroscopic  and  photometric  equip- 
ment can  be  used  in  connection  with  the 
testing  of  studio  light  sources,  the  record- 
ing of  the  various  dyes  used  in  tinting 
positive  film,  and  numerous  other  things 
where  light  and  color  are  used  and  an 
expression  of  their  value  needed. 

ReatiltB  Jnatify  Expense. 
It  Is  true  that  men  who  are  competent 
to  install  such  an  equipment  and,  0P«J,*" 
it  in  a  scientific  manner  command  a  hlgn 
salary;  In  fact,  when  such  a  department 
is  installed  In  connection  ^'^h  motion  pic- 
ture production  the  head  of  It  Bhould 
become  a  valuable  technical  executive, 
who  might  be  termed  -Scientfllc  Director." 
The  improvement  In  results  would  more 
than  repay  the  cost  of  equipment  ana 
salary  of  such  a  man. 

This  letter  is  written  solely  In  the  hope 
that  you  will  publish  it  and  that  sonie  of 
the  producers  and  finishers  may  have  their 
interest  aroused  in  the  formation  of  a 
scientific  testing  department.  It  would 
give  me  the  greatest  pleasure  to  advise 
upon  the  equipment  and  Installation  of 
such  testing  departments  purely  as  a 
matter  of  interest  In  the  progress  of  the 
motion  picture  art. 

Very  truly  yours, 
ALFRED  B.  HITCHINS, 
Director  Ansco  Research  Laboratory. 
Binghamton,  N.  Y. 


HfLECTOH- 


FLEXI61E  CONOOIT 


Diagram  A. 


Figure  B. 


Sectional  View  of  Wall  Box. 


January  10,  1920 


THE    MOVING    PICTURE  WORLD 


313 


UNIVERSAL  MOTION  PICTURE 
CAMERAS 
AND  BASS  SERVICE 

A  Good  BUY  From  Any  Viewpoint 


.  Latest  200-ft.  Universal  Regular  Model  Tessar 

lens.   Listed  for  $430.    Bass  Price. .  ^367.00 
Latest  200-ft.  Universal  Internal  Shutter  dissolve. 

Ust,  »516.   Bass  Price  $467.00 

Universal   Pan.   and  Tilt   Tripod.     List,  $120. 

p-'"  $108.00 

CataloiT  free.    Old  cameras  taken  in  exchanr«<    C.  O.  D.  telegraph 
orders  shipped  same  day  received. 

BASS  CAMERA  COMPANY 

107  NORTH  DKARBORN  STREET,  CHICAGO 


The  advantages  of 


EASTMAN 


footage  numbered  negative  film 
will  immediately  assert  them- 
selves in  the  final  cutting  and 
assembling  of  successive  scenes. 

Identifiable  by  the  words  ^'Eastman"  and 
"Kodak"  in  the  film  margin 

EASTMAN  KODAK  COMPANY 

ROCHESTER,  N.  Y. 


In  Answering  Advertisements,  Please  Mention  the 
MOVING  PICTURE  WORLD 


BagngnnnuiiiiiiaiiiiiiHiimiiBig 


A  Dependable  Mailmg  List  Service 

Save*  yoa  from  30%  to  B0%  In  postage,  etc  Reaehca  all  or 
Mlecrted  list  of  theatres  in  any  territory.  Includes  name  aif 
exhibitor  as  well  as  the  theatre  In  address.  A  list  of  pub- 
licity mediums  desiring  motion  picture  news.  Unaffiliated 
exelunges  looking  for  features.  Supply  hooace  that  are  prop- 
erly characterized  as  such.  Producers  with  addreaa  of  studio*, 
laboratories  and  offices.  Information  In  advance  of  thcatme 
bring  or  to  be  built. 
W74 

MOTION   PICTURE   DIRECTORY  COMPANY 

$44  West  ilad  Street,  New  Terk  Phone:  Bryant  SIM 

Addressing   MuUigraphing   Printing  TifpeWritin^ 


FOLLOW  THE  LEADERS 

They   have  paid   dearly   for  experience.     That's  why   they  insist 
upon  their  films  being: 
repaired  with 


CEMENT 


THEATRE  ACCESSORIES 

TlATREglllJprD  I 

ATLANTA- GEORGIA. 

t"AMERICA'S  GREATEST  INDEPENDENT  MOVING  PICTURE  MAIL  ORDER  SUPPLY  HOUSE "| 


\^^„<^m^  PROJECTORS 


EAGLE  ROCK 

— =FILM^= 

TTie  Quality  Raw  Stock 

Right  photographically. 
Will  not  go  to  pieces  in 
the  projector. 


The  Eagle  Rock 
Manufactaring  Company 

Verona,  New  Jersey 


MoTing  Pieture  Machine  FatoitB  My  SpedaUy 

PATENTS 

William  N.  Moore 

PATENT  ATTORNEY 

LOAM  AND  THnvr  BCIUHMG 

WASHINGTON,  D.  C. 

The  Orst  Important  stao  Is  to  \tmm  S°-!f^*im 
patent  Pleoae  teod  ikateih  o#  yoor  toreatloo  wlth»5^  asid  I  will 
examine  the  patent  reoorde  and  iMform  ytm  whether  jraa  m» 
mtltled  to  a  pataat,  tlta  eoat  and  muno-  o*  !■  uibiIbi  il 

Personal  Attention  lalahaiiM  K  Jtam 


THE    MOVING    PICTURE    WORLD  January  10,  1920 


Do  You  Own  a  Heating  Plant?  Or  Does  a 
Coal  Consuming  Refrigerator  Own  You? 


IN  THE  dear  dead  days  when  coal 
cost  about  seven  dollars  per  ton 
and  one  could  order  a  few  tons  by 
telephone  and  hang  up  the  humble  coal 
merchant  indefinitely,  almost  any  sort 
of  a  heating  plant  went,  and  whether 
it  consumed  more  or  less  fuel  did  not 
cause  unusual  worriment  on  the  part 
of  its  proprietor. 

If  one  installed  a  hot  air  system,  it 
looked  like  economy  to  dig  a  shallow 
cellar  and  use  a  lot  of  coal  to  force 
the  heated  air  through  an  almost  hori- 
zontal flue.  Now,  it  pays  to  dig  more 
deeply  into  the  earth  and  less  into  tlu 
coal  bin. 

The  average  steam  or  hot  water  plant 
was  installed  under  the  front  of  the 
house  and,  if  the  floor  sloped  down  to 
the  screen,  the  radiators  at  the  screen 
end  were  either  too  high  to  give  t* 
best  results  or  required  excessive  heat 
to  insure  proper  circulation. 

Cost  the  Owner  More. 

The  radiator  relief  valve  most  popular 
with  heating  contractors  cost  about 
fifteen  cents  each,  wholesale,  to  said 
contractor.  What  it  cost  in  extra  coal 
consumption  to  the  owner  of  the  heat- 
ing plant  was  considerably  more. 

A  heating  plant  was  a  heating  plant 
to  the  average  exhibitor  and  why  he 
should  spend  from  one  hundred  to  one 
thousand  dollars  more  for  a  real  equip- 
ment than  for  another  tha-t  looked  like 
one  was  a  problem  that  he  did  not 
always  attempt  to  solve. 

Did  the  heating  contractor  spend  any 
sleepless  nights  in  trying  to  make  the 
matter  plain?  In  a  majority  of  cases 
he  emphatically  did  not.  Why  should 
he  worry?  He  would  not  be  obliged 
to  pay  for  the  fuel  shovelled  winter 
after  winter  into  the  capacious  maw 
of  the  refrigerating  plant  that  was 
drafted  for  heating  purposes. 

Easier  to  Let  It  Go  at  That. 

Anyway,  the  appropriation  for  heat- 
ing purposes  called  for  a  certain  sum. 
It  was  easier  to  let  it  go  at  that  and 
give  the  most  that  he  could  for  the 
money  and  let  it  go  at  that  and  pass 
on  to  the  next  job.  When  a  yell  ma- 
terialized there  was  the  attendant,  en- 
gineer or  the  quality  of  the  coal  to 
whom  the  buck  could  be  passed. 

And  it  was  not  always  that  the  plant 
was  fundamentally  wrong.  It  was  often 
entirely  too  small  but  doing  its  best, 
like  a  tin  Lizzie  trying  to  pull  a  ten- 
ton  truck  out  of  the  mud.  A  larger 
size  would  have  done  the  stunt  but  no 
one  wanted  to  scare  ofif  the  owner  who 
had  placed  the  order  by  telling  him 
that  estimated  heating  capacity  and  the 


LA  CINEMATOGRAFIA 
ITALIANA  ED  ESTERA 

OtnOal  Onta  of  Uia  Itollao  Onenutampb  Union 

Published  on  the 
15th  and  30th  of  Each  Month 

Ftraltii  Subtorlptlen:  20  frano  per  mniMiia 
Editorial  and  Business  Offices: 

Via  Cumiana,  31,  Turin,  Italy 


real  thing  vary  considerably  according 

to  circumstances. 

Had  He  Only  Been  Told. 

The  average  heating  plant  manufac- 
turer even  then  turned  out  equipment 
that  would  save  fuel  and  give  heat 
satisfactorily  and  the  average  exhibitor 
would  have  been  willing  to  have  made 
a  larger  initial  expenditure  and  cashed 
in  on  his  fuel  saving  had  he  been  told 
the  how  and  why. 

But,  then  as  now,  the  manufacturer 
spent  all  his  educational  ammunition  in 
shooting  at  architects  and  heating  con- 
tractors and  trusted  that  these  would 
spend  their  time  and  efifort  in  educat- 
ing the  ultimate  consumer.  Once  in  a 
while,  he  would  blow  himself  to  im- 
posing space  in  some  publication  of  na- 
tional circulation  that  hit  most  people 
when  they  did  not  want  heating  plants. 
When  they  did,  the  rag  man  had  beat 
them  to  the  issue  containing  the  an- 
nouncement and  the  good  work  was 
all  off. 

Are   Still  Wondering. 

And  they  are  still  for  the  most  part 
utilizing  this  ancient  method  and  won- 
dering why  it  is  so  hard  to  educate  you 
exhibitors  via  the  architectural-heating 


contractor  line  of  thought  transmission. 
Take  a  Hand  Yourselves. 

So,  I  guess  that  you  exhibitors  will 
have  to  take  a  hand  in  the  game  your- 
selves. Many  of  you  have  built  houses 
recently,  some  of  you  have  doped  out 
mighty  good  systems  that  have  deliv- 
ered the  goods.  Others  of  you  are 
hotter  under  the  collar  than  the  alleged 
patron  warmers  that  are  occupying  cel- 
lar space  in  your  houses. 

Suppose  we  institute  a  forum  for  a 
discussion  of  the  subject?  If  you  have 
a  heating  plant  that  behaves  itself  as 
a  heating  plant  should,  tell  us  just  as 
much  about  it  as  you  can.  Tell  us  how 
it  is  installed,  who  made  it  and  all  about 
such  accessories  as  you  have  attached 
to  it  for  its  betterment. 

If  You've  Been  Stung. 

If  you  have  been  stung  and  are  tied 
up  to  a  silent  partner  of  the  coal  oper- 
ators, tell  us  about  that  also.  It  will 
keep  some  brother  exhibitor  from  mak- 
ing the  same  break.  What  you  will 
learn  from  the  other  fellows'  methods 
will  be  worth  more  than  the  effort  that 
it  will  require  to  tell  your  'own  story. 
Don't  hesitate  to  praise  and  don't  hesi- 
tate to  damn — but  tell  distinctly  why 
you  do  either. 

Never  mind  fancy  writing.  Give  the 
facts.  And  address  them  to  "Better 
Equipment"  Department,  Moving  Pic- 
ture World. 


Famous  Players  and  Balaban  and  Katz 
Are  Strong  for  the  Simplex  Projector 

o 


NE  of  the  many  recent  visitors  to 
the  Simplex  factory  was  Lennard 
F.  Hoffman,  manager  of  the  mari- 
time offices  of  the  Perkins  Electric  Com- 
pany, Canada.  He  reports  the  recent 
installation  of  two  Mazda  motor-driven 
Simplex  projectors  in  the  screening 
rooms  of  the  Famous  Players  exchanges 
in  St.  John's,  Toronto  and  Winnipeg. 

The  adaptability  of  the  Simplex 
Mazda  for  screening  purposes,  together 
with  the  fact  that  the  Simplex  is  used 
generally  by  the  Famous  Players  or- 
ganization, prompted  Mr.  Mclntyre,  the 
representative  for  the  concern  in  ques- 
tion, to  equip  each  Canadian  branch 
office  with' this  projector. 

Mr.  Hoffman  reports  that  big  business 
is  done  by  the  Perkins  Electric  Com- 


Wrtts  for  owr  up-to-itste  priee  Mat. 

Amusement  Supply  Co. 

Larceat  BxelaslTs  DmIofs  t*  ths 

MOTION  PICTURE  IHADB 
300-302  Mallara  Bldg. 
5  South  Wabash  Ave. 
CHICAGO,  ILLINOIS 

Dmlmt  IB   UaaotnaH.   maaiUtd  taa  BUnplas 
UoTlna    netnra    Marti  Ir^a.    Natiofial  Cartxns. 
M**^—  niiiBsis  sod  BrerrUiins  for  tha  Tkaatn 
WE  8CLL  ON   THE  INSTALLMENT  PLAN 


pany,  and  included  in  his  statement  the 
fact  that  a  particularly  large  and  well 
known  theatrical  circuit  in  Canada  is 
being  Simplexized. 

Mr.  Hoffmn  is  a  former  New  York 
City  boy  and  is  remembered  by  old- 
timers  for  his  activities  with  the  Kine- 
macolor  Company,  in  whose  interests 
he  traveled  from  coast  to  coast  from 
1908  to  1912,  and  his  connections  with 
the  Edison  and  Renfax  Talking  Pic- 
tures. Mr.  Hoffman  has  recently  re- 
turned from  four  years'  war  service  in 
Europe,  where  he  went  in  1915  with  the 
38th  Regiment  of  the  American  Legion 
branch  of  the  Canadian  forces. 
Chicago  Exhibitors  Consult  Simplex. 
Balaban  and  Katz,  two  of  Chicago's 
prominent  exhibitors,  with  five  of  their 
staff,  have  been  in  consultation  with 
Edwin  S.  and  E.  M.  Porter  and  the 
Simplex  engineering  staff. 

The  Chicago  party  of  seven  went  into 
details  of  the  planning  and  equipping 
of  the  projection  rooms  of  their  two 
new  proposed  theatres,  one  of  which  is 
to  be  known  as  the  Tivoli,  at  Sixty- 
third  Street  and  Cottage  Grove  Avenue, 
and  the  other  as  the  Capitol,  at  State 


MODERN  THEATRE  CONSTRUCTION 

By  Edward  B.  Klnslla 

Will  solve  your  problems  and  help 
you  make  money.   $3.00  to 

CHALMERS  PUBLISHING  CO. 

516  Fifth  Avenue  New  York  City 


ff 


"THE  BIOSCOPE 


The   Representative   Weekly  Joaraal 
of  the  British  Pilm  Indnstry 
Ot  weelal  Inters^  to  all  wile  bay  or  nil  Film 

OFFICES: 

85,   SHAFTESBURY  AVENUB 
LONDON,  W.  1. 
Sreniinen  nopy  free  on  request 
Foreltn  BubacrlitUons:  One  pound  Un  ehtllinn  (OeM) 


January  10,  1920 


THE   MOVING   PICTURE  WORLD 


315 


CLASSIFIED  ADVERTISEMENTS 

31*  PER  WORD  FOR  SITUATIONS  WANTED  |"  ^  PER  WORD  FOR  ALL  COMMER. 
^  AND  HELP  WANTED.  MINIMUIVI,  $0.50  CIAL  ADS.    MINIMUM,  $1.00 


SITUATIONS  WANTED. 

W.  TROUT,  projection  expert,  10  years  In- 
stalling and  repairing  projectors ;  touring 
South  ;  member  I.  A.  T.  S.  E.  and  M.  P.  M.  O. 
Local  I  A  ;  "Simplex  demonstrator."  Box  103, 
Denver,  Colorado. 

MANAGER  AT  LIBERTY  January  1.  Suc- 
cessful ;  operated  own  theatre ;  vaudeville  or 
pictures ;  an  original  and  advertising  expert 
and  hard  worI<er ;  unquestionable  references. 
Address  Manager,  261  Real  Estate  Trust  Build- 
ing, Philadelphia,  Pa. 

PIPE  ORGANIST  at  liberty;  12  years'  ex- 
perience; good  organ  and  normal  salary. 
Mensch,  care  M.  P.  World,  N.  Y.  City. 

OPERATOR  DESIRES  permanent  position; 
theatre  using  only  first  class  projection  equip- 
ment desiring  a  man  of  ability  and  experience. 
Operator,  Box  12.'i,  Maydeid,  Ky. 

OPERATOR  DESIRES  permanent  position  in 
theatre  using  only  first  class  equipment,  where 
only  experience  and  ability  are  appreciated. 
Operator,   Box  123,   Mayfield,  Kentucky. 

EQUIPMENT  FOR  SALE. 

FOR  SALE  CHEAP :  One,  two,  three,  four  and 
five-rack  Corcoran  tanks,  Hausman  printing  ma- 
chanes,  8-tube  overhead  and  floor  Cooper-Hewitt 
studio  banks.  V.,  care  M.  P.  World,  N.  Y. 
City. 

FOR  SALE  :  De  Vry  Portable  Projector  C-3 
type,  slightly  used,  $125.00.  Write  H.  H.  Jones, 
Blaney  Av.,  Cupertino,  Cal. 

OPERA  CHAIRS  from  war  camps,  booths, 
machines  and  entire  equipments  furnished  at 
half  original  cost.  Write  your  requirements. 
J.  P.  Redlngton,  Scranton,  Pa. 

WANTED  in  good  condition  second  hand 
Mirror  screen,  14  to  16  feet  wide.  Write  C. 
Comack,  Box  674,  Ranger,  Texas. 


COMPLETE  WAGNER  Rotary  Converter,  fifty 
volt,  almost  new,  $150 ;  Master  Model  Standard 
Machine,  perfect  condition,  .$125;  Center  !)xl2 
Mirroroid  Screen  with  fine  frame.  $.50;  6  Brass 
Indirect  overhead  lights,  .$.30;  Johns-Manville 
aibestos  8x8  booth,  .$60;  beautiful  3-way  electric 
flash  sign  $100,  and  other  things.  Address 
Lotta  Morris,  Union  City,  Tenn. 

FOR  SALE :  Power's  6A,  motor  drive,  110 
compensarc,  reels,  used  three  months,  $250  cash. 
P.  O.  Box  861,  Roaoke,  Va. 

SIMPLEX  MACHINE,  complete  with  motor, 
type  S.  lamp  house,  condition  new,  price  .$325. 
Baird  machine  used  2  weeks,  price  $300.  2 
Simplex  type  B.,  price  $2.50  each.  2  Power  6A 
complete,  price  $175  each.  All  the  above  guar- 
anteed tor  6  months.  Theatre  Supply  Co.,  124 
West  45th  Street,,  New  York  City. 

FOR  SALE  CHEAP  :  3,000  ZINC  LINED 
CASES  PURCHASED  FROM  U.  S.  GOVERN- 
MENT, SUITABLE  FOR  EXPORT  SHIP- 
MENTS, STORAGE  AND  GENERAL  USE.  RE- 
MOVABLE TOPS.  NO  NAILS  USED.  FOR 
PARTICULARS  APPLY  E.  B,  LEAF  CO.,  50 
CHURCH  STREET,  NEW  YORK  CITY. 

CAMERAS,  ETC.,  FOR  SALE. 

UNIVERSAL  MOTION  PICTURE  OUTFITS. 
Special  discount  of  15  per  cent,  to  professional 
ohotographers.  Send  for  our  new  catalog  No. 
121.  It's  the  biggest  little  thing  In  the  pho- 
toeraphlc  world,  chuck  full  of  wonderful  money- 
saving  values.  It's  free.  Beginners,  write  our 
Service  Department  for  money-saving  sugges- 
tions. Let  them  help  you.  No  obligations. 
DAVID  STERN  COMPANY,  "Value,  Serrlco. 
Satisfaction  Since  1885,"  1127  DAVISCO  BLDQ., 
CH1C\G0,  ILL. 

A  WINNING  COMBINATION,  Universal  M. 
P.  Cameras  and  De  Vry  projectors.  The  new 
Universal  with  Internal  Shutter  Dissolve  Is  the 
equal  of  any  camera  made.    Do  not  be  deceived 


by  high  sounding  names.  Buy  a  Universal  for 
genuine  satisfaction.  200  ft.  model  with  In- 
ternal Dissolve  $516,00.  Bass  price  $407.00.  200 
ft.  model  without  Dissolve,  list  .$4.30.00.  Price 
$.307,00,  400  ft.  model  with  Dissolve,  list  $728.00. 
Our  price  $647,00.  C-00  De  Vry,  the  standard 
of  the  world  in  portable  projectors,  $200.00. 
Slightly  used  De  Vrys  always  on  hand.  'The 
latest  book,  "Behind  the  Motion  Picture  Screen," 
the  only  complete  book  on  the  subject  ever 
published,  postpaid  $3.67.  Telegraphic  and  C. 
O.  D.  orders  shipped  the  same  day  received. 
Complete  bargain  list  free.  BASS  CAMERA 
COMPANY,  Charles  Bass,  Pres.,  109  Dearborn 
St.,  Chicago,  111, 

FILMS  FOR  SALE  OR  RENT. 

SIX  REELS  South  American  Scenics,  brand 
new  films,  one  reel  subjects ;  also  Shore  Acts 
(5  reel  feature)  with  advertising;  bargains. 
Queen  City  Feature  Film  Co.,  2212  Gilbert  Ave- 
nue, Cincinnati,  O. 

THEATRES  WANTED. 

WANTED ;  Moving  picture  theatre  in  live 
town  in  Iowa,  Minnesota  or  Wisconsin.  State 
full  particulars  in  answering.  Martin  &  Savage, 
New  Hampton,  la. 

BUSINESS  OPPORTUNITIES. 

AGENCIES  WANTED  for  Bioscope  machines 
and  accessories,  carbons,  slides,  electric  generat- 
ing sets,  etc.  E.  H.  DuCasse,  merchant  and 
manufacturers'  agent.  One  of  India's  leading 
film  Importers.  Bank  references  exchanged.  19, 
Chowringhee,  Calcutta,  India. 

ADVERTISING  PAYS  you  will  agree,  then 
why  hesitate  ordering  "Picture  Theatre  Adver- 
tising" by  Sargent,  a  volume  with  300  pages 
devoted  exclusively  to  the  ways  and  means  of 
increasing  box  ofBce  receipts.  Postpaid  for 
$2,  Chalmers  Publishing  Co,,  516  Fifth 
Avenue,  New  York  City. 


LA  VITA  CINEMATOGRAFICA 

The  Leadinc  Independent  Otgnn  of  Italian  Film  Trade 

FoimGir  cou'NTRira':   SIX  DOLLARS  A  YEAR 

Advertitementa :  Tariff  on  application. 
Editorial  Offices:  TURIN  (Italy) — Galleria  Naslonale 


B.  F.  P.  on  The  Great  White  Way 

PORTER  FURNISHED  AND  INSTALLED  SIMPLEX  PROJErTORS  ALL  OVER  BROADWAY.  FOB 
FULL  PARTICULARS  SEE  "SIMPLEX  FLASH"  ON  INSIDE  OF  REAR  COVER  OF  THIS  MAGAZINE. 
PORTER  PUTS  THEM  OVER  ON  BROADWAY. 

B.  F.  PORTER,  BROADWAY'S  PROJECTION  ENGINEER 

Cinemaquipment  Center,  Entire  Second  Floor,  729  7th  Ave.,  at  49th  St.,  New  York 


In  Answering  Advertisements,  Please  Mention  the  MOVING  PICTURE  WORLD 


316 


THE    MOV'ING    PICTURE  WORLD 


JanuarA-  10.  1920 


SPECIAL 
ROLL 
'  TICKETS 


1  ekfltl   f tr 


8FECUX  TICKBT  PRICES 

n»«  Tk*«»»«i   

Taa  Tk»»»»»d    »-•♦ 

nriMS  Tfc»«»*»4   *-•• 

rT«at7-fiT«  TkMamad  (.M 

mty  TkM»»»i  

Obi  Baadrrd  Tk*«MBd  Ii.M 

Natiooal  Ticket  Co^    sii»>kim.  rm 


MOTION  PKTI  KE 

STUDIO 

VEWLT  EiatTPPED 

FOR  RENT 

IX  THE  HrART  OF  VE-w  YORK  CTTT 

MAY  BE  RENTED 

For  particBl»rs  apply 

PAUL  PHILIPP 

11  East  14th  St..  New  Yerk  City 


GUARANTEED 

Mailing  Lists 

MOVING  PICTURE  THEATRES 


LMT  tim  txekucM  

Ill  Baaifscrarcr*  as4  atsdlas. .. 
Mt  aacklat  mm4  wmvrlT  4mim%. 


/LF.WTLUAMtmW./UwsSUChint* 


^  Use/^^^Q  Color  Hoods 

r-^,  ^     Instead  of  dipped  Immp&. 

Infinitely  better 
more  lasting  and 
cheaper  in  the  long  ran. 
Made  of  natonl  colored 
blovn  glass. 
D--'  No:  Fmde  or  Wc»p  0«t 

^  .  ^    Reynolds  Electric  Co. 


Natior  J  Electric 
Ticket  F  egister  Co. 


.zj  Vtrt  tym  fm  .  — .at  FV»«  Tk»- 

NATION' AX 

ncKZT  RKirm  oompamt 
III!  »m  OiM«»«j 

ST.  Lai«».  aaw  b  .  ».  4. 


and  Lake  streets.    Each  of  these  houses 
will  seat  five  thousand  and  will  contair. 
all  that  is  new  in  theatre  equipment. 
Remembered  Newmnn  InstaUntioB. 

Feirir.g  :r.  — ind  the  success  which 
attended  the  Newman  Theatre  projec- 
f.or.  room  at  Kansas  City,  which,  by  the 
way.  has  become  known  as  one  of  the 
finest  in  the  world,  the  Balaban  &  Katz 
Company  decided  to  follow  along  the 
same  lines,  and  with  that  end  in  view 
they  brought  with  them  to  the  Sim- 
plex factory  their  architect,  builder, 
electrical  engineer  and  several  others 
interested  in  the  construction  of  the 
new  Katz  houses. 

The  Balabas  &  Katz  Company  is  at 
present    operating    two    of  Chicago's 


I  Tell  Us  Your  Troubles 

j  11  •7-KEN'EVER  any  exr.fritrr  or 

1  \\  house  manager  rt:n;  u? 
I  against  a  snag  in  the  mat- 

I  ter  of  equipment — its  choice,  use 

I  or  installation :  whenever  you  are 

I  in  doabt  as  to  just  what  yon  should 

I  do  to  make  a  new  house  attractive 

I  or  improve  an  old  one — ask  the 

I  "Better    Equipment"  Department 

I  and  we  will  dig  up  the  dope  for 

I  you-    BUT  don't  forget  to  enclose 

I  a  stamped  return  envelope  with 

I  your  inquiry. 


largest  houses — the  Riviera,  at  Broad- 
way and  Lawrence,  and  the  Central 
Park,  at  Twelfth  Street  and  Central 
Park  .\venne.  each  of  which  is  equipped 
with  two  type  "S""  Simplex  projectors. 
Both  these  houses  run  da:!y  fro-E  two 
o'clock  in  the  afternoon  until  midnight 
and  the  machine  service  under  these 
conditions  has  been  such  as  to  prompt 
the  installation  of  Simplexes  in  their 
chain  of  other  Chicago  theatres  now 
operating,  as  well  as  those  being 
planned. 


Borger  Joins  Conaolidnte^ 

The  Consolidated  Portra:t  &  Frame 
Company,  of  Chicago,  mantifacrurers  of 
Bilt-Rite  lobby  display  trantes.  has 
added  J.  K.  Burger,  fonzierly  purchasing 
agent  of  Famous  Players-Lasky,  to  its 
staa  as  New  York  representative,  with 
headquarters  in  the  Grand  Central  Ter- 
minal Building. 

Exhibitors  realize  that  there  is  as 
tr.uch  :— ^ortance  attached  to  the  set- 
ting of  the  paper — the  display  eqnip- 
ment — as  there  is  to  the  paper  itself. 

This  accounts  for  the  popularity  ot 
Bilt-Rite  fratr.es.  No  longer  is  correct 
Icbhy  display  considered  an  additional 
expense:  rather  is  it  looked  on  as  a 
dividend-paying  investment. 


A  Devry  Show  in  n  Hotel 

.\  novel  — ethod  of  reaching  the  public 
was  instituted  by  \V.  H.  BelL  manager 
of  the  Equitable  Film  Corporation,  at 
Kansas  City  on  Christmas  night.  He 
gave  a  demonstration  of  the  uses  of 
the  Devry  portable  projector  at  the 
Rockhil?  Manor,  a  fashionable  fi— 
hoteL  The  Kansas  City  office  i-is 
charge  of  the  distribution  of  the  —1- 
chine  in  this  territory. 

.\bont  100  persons  attended  the  sro  .'.- 
ing.  which  was  condncted  by  .V  .A. 
Weaver,  film  department  manager  o: 
the  concern.  Nine  reels  of  matter  show- 
ing the  i>ossibilrties  of  the  projector 
were  nan. 


CCRT..\IN 

Coating 


Your  cloth  screen 
i  will  be  greatly  im- 
proved by  apply- 
ing our 

CURTAIN 
COATING 


.\  5  poand  pnckage,  enongk  to  coat  a 
12x16  screen,  costs  $3.M. 

Onr  catalog  contains  descriptions  of 
naaerons  otker  tkeatre  snppUes. 

Scad  .for  {me. 

ERKER  BROS.  OPTICAL 
COMPANY 


6»S  Olire  <tre*t 


?t.  Loois,  Mo. 


THE  CINEMA 


.SXW8  A>D  PEX)PKTT  Gi 

30  Gerr&rd  Street 
W.  I.  London,  En^&nd 

Baa  tk*  «aaUt7  ctmlatiM  •<  tk«  nA* 
ta    6r««t    Brttata    u4  U« 
An  OffVcUJ  StUm  aa4  T*wm 
ABBOdATION'     t»  to 
^ktteM    «s«t«^T«i7    la  t 

POrrPAID.  WBKLT.  HJ* 

tAMTL*  con  Ayro 

lJ>mTI>I>|-C  KATS  OK  Rsocwr 

THS  ornciAL  ORGAH  or 

rai  ciauLATocBAn  cxaiBrmar 

*TtM  f  (KAT  MfTAia  4  11  >■!>,  kT«> 


CatI  Boiler  &  Brother 

Theatre  Architects 

UI>GI  B(.11.D[>-C.  EJL.VSAA  dTT,  HO 


AMERICAN 

Jfotoplaper 


Trsd*  Hark  ! 
Tk«  MmncaJ  Mu-rel         Wrtu  far  Catal«««* 

.VMERIC.Oi  PHOTO  PL.\rKB  CX». 
a  Wm  lUk  aa—t  Srw  Tarfc  (S(r 


Standard  Motion  Picture  Co. 

Get  ac^ytamtfd  rciiA  cmr  frium 


DEVELOPING— PRINTING 
TITLES— TINTING 

AL  W*rk  GaarutMd — go  »it«  tk*  B««t 


January  10,  1920  THE  MOVING  PICTURE  WORLD  317 

mMiiiiiiiiimiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^^   iiiiiiiiiiiiiiiiiiiiiiiiiiiiiin 


ADVERTISING  INDEX 

The 

Buyers '  Guide 

MANUFACTURERS  OF  MOVING  PICTURES 


Page 

Arthur  S.  Hyman  Attractions   186 

Pamous  Players-Lasky  Corp  Insert,  178-79 

First  National  Ex.  Circuit,  Inc  208-13 

Fox  Film  Corp  191-96 

Frohman  Amuse.  Corp  Insert 

Goldwyn  Pic.  Corp  Insert 

Jack  &  Harry  Cohn   197 

Jans  Pic.  Corp  Insert 

Louis  B.  Mayer   198 

Metro  Pic.  Corp   288 

National  Film  Corp   206 

Pathe  Exchange,  Inc  Insert,  204-05 

Realart  Pic.  Corp  Insert,  183 

Republic  Distrib.  Corp   190 

Selznick  Pic.  Corp  187-89 

Schomer-Ross  Productions   202-03 

Sydney  Cohen   180-81 

Universal  Film  Mfg.  Co  176-77 

United  Artists  Corp  199-201 

Vitagraph  Co  184-85 

W.  W.  Hodkinson  Corp   175 

W.  H.  Productions  174,  182,  207 

INDUSTRIAL  FILM  PRODUCERS  AND 
FILM  LABORATORIES 

Erbograph  Co   311 

Palisade  Film  Lab   309 

Rothacker  Film  Mfg.  Co   315 

Standard  M.  P.  Co   316 

ELECTRICAL  AND  MECHANICAL  EQUIPMENT 

Amusement  Supply  Co   314 

Automatic  T.  S.  &  C.  R.  Co   311 

Erker  Bros.  Optical  Co   316 

Hertncr  Elec.  Co   308 

Lucas  Theatre  Supply  Co   313 

National  Elec.  Ticket  Reg.  Co   316 

National  X-Ray  ReHecfor  Co   307 


Page 


Porter,  B.  F   315 

Reynolds  Elec.  Co   316 

Typhoon  Fan  Co   315 

Universal  Motor  Co   308 

Walter  G.  Preddy   311 

PROJECTION  MACHINE  MANUFACTURERS 

Master  Machine  Tool  Co   318 

Pathescope  Co   309 

Power,  Nicholas,  Co,  Inc   320 

Precision  Machine  Co   319 

CARBONS  AND  CARBON  ACCESSORIES 

Carbon  Imports  Co  3O8 

Speer  Carbon  Co  311 

MANUFACTURERS  OF  RAW  STOCK 

Eastman  Kodak  Co   313 

Eagle  Rock  Mfg.  Co   313 

MOVING  PICTURE  CAMERAS 

Bass  Camera  Co   313 

MUSIC  AND  MUSICAL  INSTRUMENTS 

.American  Photoplayer  Co   316 

LOBBY  DISPLAYS 

Consolidated  Portrait  &  Frame  Co   309 

PROJECTION  SCREEN  MANUFACTURERS 

Gold  King  Screen  Co   308 

THEATRICAL  ARCHITECTS 

Carl  Boiler  &  Bro   316 

MISCELLANEOUS 

Bioscope,  The    314 

Cinema,  The    3I6 

Classified  Page    315 

La  Cinematografia  Italiana    314 

La  Vita  Cinematograflca    315 

Moore,  Wm.  N   313 

M.  P.  Directory  Co   313 

National  Ticket  Co   316 

Paul  Philipp    316 

Premier  Title  Co   316 

Williams,  A.  F   316 


llllllllllllllllllllllllllllilllillllllllilllllllllllllllllllllllllliilllllllllllillllilliillllllllllll^ 


318 


THE    MOVING    PICTURE  WORLD 


January  10,  1920 


20,000  Square  Feet 
of  ADDITIONAL  Manufacturing  Space 
Required  to  Fill  Demand  for  THE  MASTER 


Measured  in  terms  of  demand,  the 
MASTER  PROJECTOR  is  rapidly  tak- 
ing its  place  as  the  LEADER  in  the 
present-day  field  of  projector  ap- 
paratus. 

Already,  the  popularity  of  the  MAS- 
TER has  stimulated  a  world-wide 
demand,  so  great  that  we  have  found 
it  necessary  to  complete  arrangements 
for  additional  manufacturing  facilities 
in  centrally  located  and  thoroughly 
equipped  factories,  comprising  a  total 
of  approximately  20,000  square  feet  of 
floor  space. 

Economical  projector  construction  and 
ready  Service  to  the  trade — form  the 
basis  of  the  MASTER  policy. 

A  list  of  MASTER  Distributors  in  the 
United  States — who  have  been  speci- 
ally selected  because  of  their  compre- 
hensive knowledge  of  exhibitor  needs 
— will  shortly  be  published.  This  will 
put  into  vogue  a  complete  MASTER 
Service  and  plan  of  Exhibitor  Co- 
operation. 


You  will  eventually  install  THE  MASTER — it's  the  projector  of 
EXCLUSIVE  features — has  less  units  and  parts — all  drives  are 
direct  and  positive — requires  less  expense  for  upkeep  and  repairs — 
necessitates  minimum  of  work  and  attention  by  the  projectionist. 

Send  in  your  request  today  for 
MASTER  PROJECTOR  particulars 

MASTER  MACHINE  TOOL  COMPANY 


2638-2640  PARK  AVENUE 
Cable :  AMSTANCO 


NEW  YORK  CITY 

Phones  Melrose  362-363 


January  10,  1920 


THE    MOVING   PICIURE  WORLD 


nd  Ttow  comes  the 
7^/ew  ^ar^  ^  finding  us 
prepared  with  added 
.jDuildifygs  and  greater 
facilities  to  tahe  care 
in  characteristic  manner 
of  the  hundreds  of  orders 
which  the  general  ap^ 
preeiation  of  our  effbrts 
and  our  product  Tiave 
made  possible     ^  ^ 

^  ^  and  so^  in  the  coming 
year  spread  out  before 
us  we  can  see  offerings 
of  unlimited  opportuniti/ 
to  put  into  effect  a  splen- 
did progtam  of  endeavor 
which  in  the  working  out 
should  eclipse  the  year 
just  ended  with  its 
wonderful  record  of 
mighty  achievement  ^ 


Magnificent  newTw 

EQUIPPED  WITH  POVfER'S  6B  CAMEI4\GRAPHS 


l.LIBSON  General  Manager 
AL.WALLL:,  Manacjei- 


GEORGE  L  RAPP  Architect 


POWER'S  PROJECTORS  SOLD  BY 


NICHOLAS  POWER  COMPANY 


INCORPORATED 

EDWARD    EARI_,  PRESiDEr^T 

N  IN  ETY  Gold  St.  New  York,  N  .Y. 


/01.43.  No.  3 


JANUARY  17, 1920      Price  15  Cent* 


MomGHcnm 

LD 


J.PXhalmers  in  1907 


^/he  selwynplay 

fj  THAT  PUT  THE 
\  .     COCKTAIL  INTO 
THE  HALL  OF 
FAME,  AND  AUD- 
IENCES INTO 
HYSTERICS! 


■  ■ 


AYcAlLISON 


3^axtVeLL  llarqer. 


ETRO 


GAIR  AND 
^WARMER 

bij  <A\}erij  ^opivood 

PICTURES  CORPORATION 


PUBLISHED  BVERT  FK.IDAT  BT 

CHALME^RS  PUBLISHING  COMPANY.  516  FIFTH  AVENUE.  NEW  YORK 

SubscHpHon  Pricey  united^ 

'     ■  Copyright,  1919,  by  the  Chalmers  FublishinR  Company. 


THE   MOVING   PICTURE  WORLD 


January  17,  1920 


RITCHEY   LITHO.  CORP 

JAMES  V  RITC«EY.  Pres.  DANIEL  PETIGOR,  Vice-Prej. 
THE  GREATEST  ORGANIZATION  OF  POSTER 
ARTIST5  AND  POSTER  PRINTERS  IN  THE  WORLD 


TelepKot^e  CKelse^  8388  ^  406  west  31st.  Street,  -  New  York. 

.A 


To  the  Industry  in  general: — 

The  poster  is  the  one  direct  medium  through  which 
tickets  are  sold  to  the  public.  To  that  statement  the  ex- 
hibitor, the  distributor,  ^and  the  producer  all  agree,  and 
when  these  three  elements  agree  to  anything  concerning 
motion  pictures  it  is  certain  to  be  true. 

The  better  a  poster  is  the  more  crowded  the  audi- 
torium will  be:  a  great  poster  is  a  tremendous  asset;  a 
poor  one  is  a  liability.  An  exhibitor  has  a  definite  and 
positive  method  whereb}^  he  can  discover  whether  his 
posters  are  good,  bad  or  indifferent.  Check  them  up 
against  the  box-office  receipts.  This  is  the  acid  test,  and 
there  is  no  surer  one. 

It  is  the  test  by  which  the  RITCHEY  poster  has  been 
tried  time  and  time  again,  and  the  tabulated  results 
prove  the  RITCHEY  poster  to  be  the  greatest  poster  pos- 
sible to  execute.  The  exhibitor  who  is  not  getting  them 
is  losing  a  large  percentage  of"  money  to  w^hich  he  is  justly 
entitled. 

A  realization  of  that  fact  should  lead  to  an  insistent 
demand  for  the  greatest  mot,  on  picture  poster  made  any- 
where in  the  world — the  RITCHEY  poster. 


A  picture  without  a  motive;  a  moral,  a  plot' 

"VTET  a  picture  that  entertains  delightfully,  that  makes 
you  laugh,  that  brings  back  your  childhood,  that  makes 

of  you  a  boy  or  a  girl  again  for  a  day,  that  brings  to  real  life 

the  beloved  Huckleberry  Finn  and  the  other  immortals 

of  Mark  Twain's  quaint  humor. 

Do  you  know  anybody  that  doesn't  like  Mark  Twain  ? 

Well,  here's  a  picture  with  an  irresistible  appeal  for  all 

lovers  of  Mark  Twain — and  that  means  just  about  the 

whole  United  States. 

*"Persons  attempting  to  find  a  motive  in  this  narrative 
will  be  prosecuted ;  persons  attempting  to  find  a  moral 
in  it  will  be  banished  ;  persons  attempting  to  find  a  plot  in 
it  will  be  shot." — Mark  Twain. 

FAMOUS  PLAYERS 'LASKY  CORPORATION 

ADOLPH  ZUKOR /Vei.    JESSE  L.LASKY  l^cefl'ts.     CECIL  B  DE  MILLE  ow<:fo/-C./>»ri>/. 

'  .  "TJETW  YORKj  

CANADIAN  DISTRIBUTORS  FAMOUS-LASKV  FILM  SERVICt.LTD   HEADOUARTERS  TORONTO 


THE   MOVING   PICTURE  WORLD 


January  17,  1920 


ADOLPH  ZUKOR 

^  PRESENTS 


With. 

LIONEL 

BARRYHORi 


Cparamountj^rtcraft 
Q>icture 


eman? 


For  him  Milt  Shanks 
gave  up  his  honor,  his 
freedom,  the  love  of 
his  wife,  the  respect  of 
his  dearly  loved  son  and 
lived  among  the  people 
he  loved  as  a  thing  un- 
clean.   Why  ? 

And  in  his  hour  of 
bitterest  trial  not  one 
human  soul  spoke  to  him, 
and  in  all  the  United 
States  just  one  man  wrote 
to  him. 


Who  was  thi 


e  man? 


Dear  Milt: 

Lee's  surrender  ends  it  all.  I  cannot 
think  of  you  without  a  sense  of  guilt, 
but  it  had  to  be.  I  alone  know  what 
you  did  and  what  you  endured.  I  send 
you  a  flag.  It  is  not  new  but  you  will 
prize  it  the  more  for  that.  I  hope  to 
shake  your  hand  some  day. 

Your  friend, 


Who  was  me  man : 


January  17,  1920 


THE  MOVING 


PICTURE  WORLD 


325 


— its  punch  is  a  thousand 
heart  throbs!  Its  beauty 
smiles  through  tears ! 

As  long  as  human  emotion 
shall  endure — such  is  the  life 
of  "The  Copperhead,"  a  dra- 
matic entertainment  as  eternal 
as  time  itself.  Such  an  enter- 
tainment as  made  audience 
after  audience  rise  to  its  feet 
in  cheers  at  the  end  of  the  stage 
play.  And  without  exaggera- 
tion, this  picture  drama  con- 
tains the  finest  piece  of  acting 
ever  seen  on  the  screen. 

It  is  the  one  great  American 
picture  of  today  1 

Founded  on  the  play  of  the  same  name 
by  Augustus  Thomas 
From  a  story  by  Frederick  Landis 
Adapted  and  directed  by  Charles  Maigne 

FAMOUS  PIAYERS-IASKY  CORPORATION 


in 

ADOl_PM  ZUKOI3  


t«  pr?o- 

ON  WITH 

miih  MAE  MURRAY 

PHOTOPLAY  BY  OUIDA  BERGERE 


II 


PI5E:SE:NTS  A 


FYTZMAJUmm 


DUCTION 


THE  DANCE 

anJ  DAVID  POWELL  

fOUNDED  ON  THE  PLAY  OFTHE  5AME  NAME  BY  MICHAEL  MORTON 

paramount 
^rtcraft 
Qidure 


ft 


•»  11 


3^ 


See — 


The  intrigues  in  the  tower  home 
of  a  typical  New  Yorker. 

The  unclothed  grace  of  the 
masked  dancer. 


The  revenge  of  a  jilted  light-o'- 
love. 

The  escapades  of  a  butterfly  wife. 

The  sensational  scenes  in  an 
"after  hours"  dancing  palace. 

The  shot  at  a  revel  that  ends  the 
"dance." 

The  wife's  startling  confession  in 
court  to  save  her  husband. 

The  most  wonderful  night  scenes 
of  New  York  ever  taken.  ' 

A  New  York  picture — taken  in 
New  York — with  a  wonderful  New 
York  cast — directed  by  a  man  who 
knows  New  York  inside  out. 

A  wonder-picture  with  a  wonder- 
soul  that  touches  the  heart  of  the 
simplest  home! 


rnUMAS  H..iJN<Jli:  Presents 


r\OUGIAS 

 B     Aisfn  ^^^^  

lyoRis* 


Ik  k 

FArT  FAN 

XT  J 

A  V  -f  4^ 

IN 


WHATS  YOUR 

HUSBAND  DOING  ? 

C/>arainountj4rtcraft  Q>icture 


JESSE  L,  LASKY 
presents 

BKYANT 

>MffiURN 

,  in 

TOO  MUCH 
JOHNSON" 

^aratnountj^rtcraft 
picture 

Make  a  Holler! 

You  can't  disappoint  your  audiences,  no  matter 
how  much  you  promise  for  "Too  Much  Johnson." 

It's  criticism-proof! 

Tell  them  it's  the  funniest  screen  comedy  that 
you've  had  in  a  blue  moon.  Promise  them  the 
plot  will  tickle  their  laugh-plexus  as  it  hasn't  been 
tickled  in  years.  Assure  them  that  for  full  five 
reels  the  comedy  doesn't  let  down  once.  And  add 
that  it's  perfealy  acted  without  a  thing  overdrawn 
or  impossible  in  the  whole  story. 

And  you'll  be  telling  the  truth!  For  "Too  Much 
Johnson"  is  the  biggest  laugh  in  pictures! 

From  the  pla-  of  the  same  name  by  William  Gillette 
Directed  by  Donald  Crisp 
Scenario  by  Tom  J.  Geraghty 

FAMOUS  PLAYERS -LASKY  CORPORATION 

ADOLPH  ZUKOR  /v«.    JESSE  L. LASKY  v.c9Pfwt.     CECIL  B.  DE  MILLE  Q/reciw CMra/ 

.  'SEW  YORK-       ^      ,  ^  ^-^F^  ^ 

CANAOtAN  OISTRI8UTORS.  FAMOUS 'LASKV  FtLM  SERVICE  . LTD    HEADQUARTERS  TORONTO 


Overshadowing 

Actual  experience  of  ex- 
hibitors has  demonstrat- 
ed that  people  really 
return  to  a  theatre  for 
second  and  third  view- 
ings  of  "The  Mystery 
of  th':  Yellow  Room."  \ 

An  A bsorbing  Story 
A  Baffling  Plot 

make  this  the  most  re- 
markable mystery  picture  ever  filmed. 
And  the  publicity  possibilities  of  the  pro- 
duction will  fairly  amaze  you! 

REALART  PICTURES  CORPORATION 
469  FIFTH  AVENUE  NEW  YORK  CTTY 


1  ii 


.  riii*i 


GOWNS!  GOWNS! 

That's  what  you've  wanted  in  Miss  Brady's 
pictures!  It's  what  the  public  has  wanted — 
what  Realart  has  wanted!  And  now  you 
have  them — more  gorgeous  gowns  than  this 
star  ever  wore  before  in  a  picture! 

Alice  Brady 

in 

"THE  FEAR  MARKET" 

Directed  by  KENNETH  WEBB 

Scrnario  hy  Clarn  Beranger 

is  a  Story  of  suave  brigands  whose  weapon  is 
scandal.  When  they  drive  an  innocent  woman 
to  the  grave,  a  girl  friend  vows  revenge.  And 
the  trail  ends,  in  a  scene  of  great  dramatic 
intensity — at  her  father's  door! 


R  E  A 
PICTURES 


L  A  R  T 
CORPORATION 


YOU  KNOW— 

You  know  the  sort  of  gripping  human  interest 
plots  and  strong  dramatic  situations  that 
AMELIE  RIVES  (Princess  Troubetzkoy) 
devises ! 

You  know  the  style  of  sturdy  romance  in 
which  ALICE  BRADY  excels! 


And  you  know  Realart! 


THE  DOTTED  LINE 

There  are  dotted  lines  at  the  end  of 
every  contract.  The  important  thing 
for  you  to  know  is  what  the  name 
stands  for  that  accompanies  yours. 

This  name  represents  the  company 
you  are  pledged  to  keep,  and  it's  the 
company  you  keep  that  determines 
the  measure  of  your  success. 

Realart's  idea  is  that  a  contract  in- 
volves partnership.  And  partnerships 
are  successful  only  when  they  are 
mutually  satisfactory — when  there  is 
team  work. 

Realart  always  will  do  its  full  share! 

R  E  A  L  A  R  T 

PICTURES  CORPORATION 


WILLIAM  S. 

HART 

0>aramount 

^rtcraft 
Q>ictures 


William  S.  Hart 

in 

his  own  productions 

PRODUCTIONS  of  his  own 
making — directed  for  him 
— stories  selected  by  him 
and  adapted  for  him. 

And  acted  by  him  as  he 
knows  the  public  wants  him  to 
act. 

For  the  first  time  in  his  mo- 
tion picture  career  Mr.  Hart 
is  producing  entirely  "on  his 
own" — producing  the  sort  of 
pictures  the  public  want  to  see 
Mr.  Hart  in — pictures  of  west- 
ern plots  and  characterizationr 
that  can  not  be  imitated  o\ 
equaled  on  the  screen  today. 

The  first  of  the  new  William 
S.  Hart  productions  will  be 
announced  for  release  soon. 


fi]  FAMOUS  PLAYERSLASKY  CORPORATION 

i 


JISSI  I.  LASHV  f^.fi-..  CCCIL 


332 


THE   MOVING   PICTURE  WORLD 


January  17,  1920 


*      Wnm  Shalt  not  sp^nfl 


Gpammount'CMmekLe 
(yomecLf 


Soak  It ! 

fl  IT  this  one  hard — 
*  for  it's  a  real  feature 
of  the  biggest  box-office 
proportions.  Unquali- 
fiedly   the  funniest 
Arbuckle   comedy  ever 
produced !  Do  you  realize 
what  that 
means? 

You  can  run  it 
as  a  feature  and 
draw  S.  R.O. 
crowds  with  it. 
You  can  run  it  a  long 
time  and  bring  it  back  to 
run  again.    You  can  get 
more  word-of-mouth  ad- 
vertising with  it  than 
with   any   comedy  you 
ever  played. 

ll'rillcn  and  directed  by 
Fatly  Arbuckle  produced  by 
Comique  film  Corporation 


JOSEPH  M.SCHENCK cpycs^nh 


FATTY  ARBUCKLE 

^    :^THE  GARAGE  d? 

WRITTEN  InS  DIRECTED  i^  FATTY  ARBUCKLE 


January  17,  1920 


THE    MOVING   PICTURE  WORLD 


335 


|Mte>BT- MORTON 


Organ  Supremacy 

The  successful  introduction  of  the  Robert-Morton  Organ 
in  the  higher  class  theatres  throughout  the  country  has  justi- 
fied the  genius  of  its  builders. 

The  Robert-Morton  Organ  combines  the  majestic  gran- 
deur of  the  Pipe  Organ  with  the  variety  of  tone  color  produced 
by  a  full  Symphony  Orchestra — the  ideal  combination  of 
musical  expression  for  picture  accompaniment. 

Organists  playing  the  Robert-Morton  praise  its  unique 
construction,  scientific  blending  of  tone  and  ease  of  operation, 
enabling  the  performer  to  be  in  absolute  harmony  with  the 
mood  and  action  of  the  story. 

Exhibitors  interested  in  the  economic  feature  of  their 
music  will  find  the  Robert-Morton  equally  successful  for  solo 
work  and  its  ability  in  filling  out  an  orchestra. 

There  is  a  representative  in  your  Territory. 
Send  lor  the  Robert  ■  Morton  Story 


The  American  Pholo  PlauerCo. 

NEW  YORK  CITY  CHICAGO.ILL.  "^SAN  FRANCISCO, CAL. 

62  WEST  45  STREET  64  E.JACKSON  BLVD.  109  GOLDEN  GATE  AVENUE 


336 


THE   MOVING   PICTURE  WORLD 


January  17,  1920 


NOTICE 

Producers  entrusting  the 
Gaumont  Company,  of  Paris, 
with  commercial  work  may 
rest  assured  that  the  photo- 
graphic quality  of  their  films 
will  be  equal  to  that  of  the 
Gaumont  Company's  produc- 
tions, which  has  set  a  standard 
for  excellence  the  world  over. 

Orders  will  be  accepted  for 
entire  jEurope  and  will  be 
punctually  fulfilled. 

For  further  information  write  to: 

Societe  des  Etablissements  Gaumont 
Service  Edition 
12  Rue  Carducci 
Paris 


January  17,  1920  THE   MOVING   PICTURE    WORLD  337 

The  reason  why  people  prefer  the 
three  news  reels  a  week  of  the  Inter- 
national Film  Service  is  because  they 
appreciate  scoops  and  beats  just 
as  much  on  the  screen  as  in  their 
newspapers — and  the  Scoop  and  the 
Beat  and  the  News  Novelty  have 
lately  come  to  be  almost  the  private 
property  of  International,  the  service 
that  gives  you  the  News  while  it's 
news  and  the  cream  of  the  world's 
Fun  and  Novelties  while  they're  fresh 
as  a  visit  to  your  Universal  ex- 
change to-day  will  convince  you. 


producer^ 


O 


UR  exchanges — exclusive  distributers  of  all  Capital  Film  Cwnpauiy  releases — 
are  crying  for  more,  more,  more  and  still  more  REALLY  GQQD  FEATURES  ! 

They  are  in  the  market  for  everything  meritorious  from  spectacular  productions 
to  special-added  attractions,  including  Westerns,  Comedies,  Seenics*  Cartoon,  et  al. 

We  are  striving  to  our  utmost  to  satisfy  this  healthy  demand — and  especially 
during  this  acute  situation  throughout  the  coiintry  due  to  strikes,  H.  C.  L.,  and 
conservation  chaos — we  hope  to  lay  such  plans  that,  with  the  return  of  normal 
conditions,  we  will  be  able  to  say,  "We  would  like  to  screen  for  your  approval — 
(YOUR  FEATURES)." 

We  have  the  most  consistent  facilities  and  the  most  efficient  organization  for 
distributing  and  getting  actual  sales  results  in  the  entire  independent  or  terri- 
torial rights  field. 

Need  we  say  more? 

We  believe  you  would  prefer  results  to  delays  and  respectfully  call  to  your  atten- 
tion that  WE  NEED  YOUR  PRODUCT  if  we  hope  to  serve  our  exchanges  best. 

CAPITAL  FILM  CO. 


President 


c 


CO 


UP  OF  FURY 

5r  RUPERT 
HUGHES 


■tJ)e  auihorof 

UNPARDONABLE 
SIN 

Harpers  Brothers 

PUBLISHERS 
Established  1817 


lAMUEL    GOLDWTN    AND   REX   BEACH  PRESENT 


RUPERT  HUGHES 

FAMOUS     STO  R.  V 

THE  CUP  OF  FURY 


DIRECTED    BV    T.  HAVES  HUNTER 


GOLDWYN  PICTVRES  CORPORATION 


SAMVEL  OOLDWYN  Aww 


1 

f.  1  —  ■  4  ' 

 1 

The  Cup  of  Fury  is  the  first 
of  the  Eminent  Authors 
Pictures.   No  picture  has 
ever  been  awaited  with 
such  eagerness  by  the 
industry  and  the  puWic. 
And  no  picture  has  so 
gloriously  exceeded 
expectations. 

Rupert  Hughes'  great  story 
was  read  by  millions  of 
people  when  it  appeared 

^W^5AMUEL    GOLDWTN    ANB  REX  BEACH    PRESENT  l| 

TD  1  1  TUT?  im  HP    ¥  Tl  1 //^  If  T      O  *  1 

■  RUPERT  HUGHES  1 

GOLDWYN  PICTVRES  CORPORATION 

ll 


first  as  a  serial  and  later  as 
a  book.  Every  one  of  these 
enthusiastic  lovers  of  the 
works  of  Rupert  Hughes  is 
anxious  to  see  the  picture. 
The  Cup  of  Fury  is  the  first 
screen  version  of  a  great 
book  that  met  with  the 
unqualified  approval  of  the 
author. 

It  is  a  great  picture. 

liiJcj  IjUf  Ur  rUKY  ft 

DDR.ECTED    BT     T,  HAVES  HUNTER 

GOLDWTN  PICTVRES  CORPORATION 

She  iurneJ  from  a  life 
of  ease  and  luxurif  ioihe 
qr  mLf  ioil  of  a  shipijard 
worker.  Once  a  drawinqroom 
favorih  in  London  -She 
became  a  iosser  of  bla^inq 
rivets  in  ihe  bowels  of  an 
American- made  sfiip.  IVasii 
worlh  while  ? 

Ijour  public  is  eaqerly 
awailinq  Ihis  first  of  the 
Eminent  Authors'^iciures. 


/ 


w  -  - 


SAMUEL     COLDWVN     AND   REX   BEACH  PRESENT 

RUPERT  HUGHES' 

FAMOUS  STOR-^- 

THE  CUP  OF  FURY 

DIRECTED    BV    T.  HA"^*ES  HUNTER 


GOLDWYN  PICTVRES  CORPORATION 

•AMVBL  OOIDWYN  AwirfMit 


^Ttiis  is  Floss,  popularly  credited  witk 
^  ^  more  good  looks  tliaii  sense.  ^,  IS  IS 
Ckester,  wliose  life  ambition  waste 
make  a  better  speeck  tkaii  Patrick  Henry. 
^£  marks  tke  spot  wkere  Ckester  fell  in 
love  witk  Floss,  married  ker  and  lived 
III  kopes  of  tke  next  meal.^^^  Tkis  is  tke  ex- 
tent of  tke  joun^  couples  ^!!!^  finances  . 

lis  is  ike  cream  wkick  Floss  koped  would 
:kan^e  tke  worlds  complexion  IS 
ike  elepkant  wkick  made  An^el  Bloom 
lamous.    ^^fTkisisike  ma^isti^ate  wko  said 
Not  Guilty  ^  and  invested  FivelTiousand 
dollars  in  An^el  Bloom. S^y<iTkis  is  tke Happ^ 
Ending  and  {kis  is  ^^4^  wkat's  coming  to 

you  wken  you  Look  ikis  peack  o(  a  picture! 

^  ^  ^  & 


SAMUEL  GOLDWTN 


PRE  SE  NTS 


ADGE  KENNEDY 

THE  BLOOMING  ANGEL 

BV         WALLACE.  IRWIN 

DIRECTED  BY  VICTOR  SCHERTZINGER 


GOLDWYN  PICTVRES  CORPORATION 


iAMVr.l  COLDWTN  PnttJmt 


Best  known  man 
in  the  world  in  the 

MILLION  DOLLAR 

PATHE  SERIAL 

DAREDEVIL 
DURANT 


A  positivelij  unparalleled  anc. 

J[ACK 


RELEASED 


amazinq  box  office  attraction- 

whose  name  Jiqures  daily  in  the  newspapers 
of  thevorldas  presented  in  a  Pathe  Serial 
certain  to  eclipse  all  records  oj  past  and  present 
and  to  enrich  the  exhibitors  oj  the  earth-' 

DAREDEVIL4)URANT 


JocDempsey 


rathe  presents  to  exhibitors  the  opportunity 
of  their  lives  to  fill  their  houses  until  the  walls 
bulge.  If  publicity  means  dollars,  and  it  vb 
certain  that  it  does,  then  this  Dempse/  serial 
means  milliong). 

624  unsolicited  booMiigs,  price  unaskd,caiiie 
in  hy  wire  and  letter  within  three  days  of  the 
bare  announcement  of  the  fact  that  Jack 
Dempsey  champion  of  champions,  was  work- 
ing in  a  Pathe  serial! 

Scores  of  exhibitors  who  never  ran  a 
s'erial  are  asking  for  terms. 


The  stampede  for  this  certain  success  is' 
starting;  GET  IN  TOUCH  WITH  THE  NEAR- 
EST PATHt  EXCHANGE  AT  ONCE  IF  YOU 
WANT  TO  CHAIN  'EM  OUT  FOR  FIFTEEN 
HOUSE'CHOKING  WEEKS! 


AN  a  spirit 
steal  the  soul  of 
a  man?  di^  ^ 

Is  that  man  guilty 
of  what  he  does? 


qA  MII^I^IOK  DOlXAIt 
IHEME  NIJWXO  SERIAI^S 


J^^ROBEUT  MllLlNE 

ike  eminent  Ki^pnotist 

Violet  MacMillan 

Peggy  Shanor 
Paul  Panzer 

Diredion 

Fred  W.  Sittenham 


JOHN  W.  GREV,  President 

lOl-m&  WEST   -4211^  STREET 


January  17,  1920  THE    MOVING    PICTURE    WORLD  339 

Lewis  J.  Seiznick  Presents 

erbert  KaufinaiVs 

Week 


THE  four  following:  pages  con- 
tain reproductions  of  the  four- 
page  advertisement  on  Herbert 
Kaufman's  Weekly  that  appeared 
in  the  December  27th  issue  of  the 
Saturday  Evening  Post  and  in  the 
January  number  of  McClure's. 
Every  exhibitor  owes  it  to  his 
business  to  read  them  for  infor- 
mation— and  for  profit. 


DISTRIBUTED 
BY  SELECT 


340 


THE   MOVING   PICTURE  WORLD 


January  17,  1920 


I  am  undertaking  a  momentous  service  to  the  Amer- 
ican theatre  and  to  American  journaHsm. 

I  am  bringing  America's  highest-paid  and  widest- 
read  author  to  the  screen. 

I  am  bringing  to  the  motion  picture  theatre  the  larg- 
est audience  commanded  by  any  living  personality. 

Herbert  Kaufman  is  the  one  writer  of  our  generation 
who  has  everything  essential  to  success  on  the  screen. 

He  puts  an  epic  in  a  couplet.  He  dramatizes  Oppor- 
tunity. He  writes  prose-poems  like  "The  Dreamers'* 
and  "The  Man  Who  Sneered  at  Santa  Glaus" — and 
little  things  Hke  these!  — 

"Take  a  risk  or  take  the  count!* 

''Some  men  would  get  in  oftener  if  they'd  get  out 
sooner." 

"Christmas  gifts  don't  count  if  they  aren 't  brought 
down  the  chimney." 

"Most  roosters  wear  their  crows  too  long  and 
their  spurs  too  short." 


"Herbert  Kaufman  is 
one  of  the  great  thought- 
moulders  of  our  time- 
indeed  I  think  he  is  the 
greatest.  " 

Sir  Arthur  Pearson 

Eighnd't  grtai  fuitisAfr 
anj  philaniArofiil 


"Herbert  Kaufman 

entered  the  Great  War 

when  Belgium  did— and 

he  has  been  in  it  ever 

since.  He  dedicated  his 

pen  to  the  service  of 

Democracy.    No  man 

has  fought  harder  or 

longer  for  the  cause  of 

human  right." 

Frederick  L.  Coltini 

) 

Magazine 

January  17,  1920 


THE  MOVING   PICTURE  WORLD 


341 


Presents 


Kaufmans 


He  can  cram  Plato  and  Mrs.  Humphry  Ward  and 
Mark  Twain  and  Santa  Claus  and  the  Russian  Soviet 
and  Mary  Donovan's  love  affair  into  a  few  reels  of  fast- 
moving,  interest- attracting,  attention-holding  motion 
picture  entertainment! 

And  that's  the  kind  of  thing  he  will  do  as  only  he 
can  do  it — in  Herbert  Kaufman's  Weekly. 

Herbert  Kaufman's  Weekly  will  appear  in  every 
motion  picture  theatre  that  is  fortunate  enough  to  secure 
a  Herbert  Kaufman  franchise. 

To  the  millions  of  Herbert  Kaufman  admirers  who 
will  want  to  see  Herbert  Kaufman's  Weekly — I  say  "Ask 
your  theatre  manager,  and  ask  him  now!" 

To  the  thousands  of  exhibitors  who  will  want  to  show 
Herbert  Kaufman's  Weekly — I  say  "See  the  nearest 
Select  exchange  man  to-day — or  wire." 


"Mr.  Herbert  Kauf- 
man has  been  art  assist- 
ant to  Secretary  Lane  in 
this  work  [Americani- 
zation] for  the  last  year, 
giving  up  his  own  busi- 
ness and  serving  the 
Government  without 
price.  Mr.  Kaufman  is 
entitled  to  the  thanksof 
all  lovers  of  America." 

Senator  Kenyon 

Chairmn,, 
Cammitttt  on  Educatian  i£f  Labor 
On  the  floor  of  the  Senate, 
October  27,  1919 


"The  country  should 
rejoice  that  a  man  of 
suchexceptional  talents 
and  pre-eminent  sym- 
pathy with  all  good 
things,  as  Mr.  Herbert 
Kaufman,  has  under- 
taken to  give  his  views 
through  the  moving 
picture  medium." 

Franklin  K.  Lane 
Sicritary  of  thi  Inf trior 
Wuhinjton,  D.  C. 
November  tl,  1919 


342 


THE  MOVING  PICTURE  WORLD 


January  17,  1920 


Shown  At  Theatres 


SAN  FRANCISCO  CALL 

"Kaufman's  editorials  have  made  him  fa- 
mous wherever  men  of  our  speech  hire  or  are 
hired.  They  seem  to  me  of  the  finest,  strong- 
est, most  helpful  deliverances  that  have  been 
penned  'since  spoken  word  man's  spirit  stirred 
beyond  his  belly's  need.'" 

BOSTON  TRANSCRIPT 

"Sympathy  with  mankind  in  all  its  lowest 
and  highest  manifestations  is  the  keynote  of 
Mr.  Kaufman's  writings.  He  sees  into  the 
heart  of  the  man  to  whom  he  writes.  He  is 
keen  and  clear  eyed." 

AUSTRALASIAN  NATION 

"He  will  be  the  pathfinder  for  an  army  of 
conquerors." 

DULUTH  HERALD 

"He  writes  with  a  sword.  " 

OTTAWA  CITIZEN,  CANADA 

"His  dynamic  word  has  revealed  the  great- 
ness of  human  power.  *  *  *  He  has  seen  the 
sins  and  injustice  of  life  and  has  realized  the 
power  inherent  in  man  to  conquer  environ- 
ment, both  individually  now  and  socially  ul- 
timately." 

LONDON  DAILY  EXPRESS 

"The  spirit  of  America  is  in  his  pages." 

CATHOLIC  HERALD,  LONDON 

"His  message  is  very  much  to  the  point, 
straight  from  the  shoulder,  epigrammatic  and 
brilliant.  *  *  *" 

NEW  ORLEANS  PICAYUNE 

'  As  an  editorial  writer  of  international  in- 
fluence, Herbert  Kaufman  is  perhaps  the 
greatest  individual  force  in  shaping  the  world 
thought  currents  of  today." 


er 


bert 

*w  mjF  TT 

Wee 


Herbert  Kaufman's  Weekly  Page,  published  simulta- 
neously by  a  nation-wide  chain  of  newspapers,  including 
the  Philadelphia  Public  Ledger,  the  New  York  American, 
the  Washington  Star,  the  Boston  Herald,  the  Indianapolis 
News  and  the  Seattle  Post-Intelligencer,  has  reached  the 
largest  audience  in  America. 

And  now — he  brings  this  vast  audience  to  the  motion 
picture  theatre. 

"It  may  be  doubted,"  says  the  Chicago  Tribune,  "if 
any  man  before  him  ever  had  so  many  readers  in  his 
own  time." 

The  millions  who  have  followed  Herbert  Kaufman 
during  the  past  decade,  subscribing  to  magazines  and 
weeklies  for  his  writings — searching  through  the  great 
Sunday  newspapers  for  his  scathing  indictments  of  social 
and  national  wrongs  and  his  messages  of  inspiration  and 
encouragement — will  now  find  concentrated  in  their  local 
theatre  the  full  range  of  his  unique  genius. 


Presented  by 


January  17,  1920 


THE   MOVING   PICTURE  WORLD 


IVhere  Quality  Rules 


The  New  Orleans  Item  says:  "He  is  a  man  of  mar- 
velous versatility.  He  has  been  the  associate  and  adviser 
of  the  men  who  captain  American  industry.  His  wide 
acquaintance  among-  men  of  thought  and  accomplishment 
in  the  new  and  old  worlds  gives  him  a  first  hand  knowl- 
edge of  many  problems  that  the  ordinary  man  has  not  the 
opportunity  to  master." 

You  will  find  on  the  screen  Herbert  Kaufman's  dynamic 
word-pictures  living,  moving  and  proving  their  statements 
by  their  irrefutable  evidence  of  the  motion  picture  camera. 

You  will  find  in  your  favorite  theatre  the  big  new  thing 
in  motion  pictures — Herbert  Kaufman's  Weekly. 

You  will  find  "a  heart  as  big  as  the  world  behind  his 
pictures." 

See  that  you  see  them. 

See  that  your  theatre  runs  them. 


MARY  ROBERTS  RINEHART 

"He  thinks  new  thoughts.  He  sees  from  a 
new  and  different  angle.  He  is  not  like  any- 
one else.  More  than  any  writer  I  know 
Herbert  Kaufman  seems  to  me  to  have  the 
faculty  of  getting  under  the  skin  of  humanity." 

PITTSBURG  PRESS 

"Herbert  Kaufman,  Special  Assistant  to  the 
Secretary  of  the  Interior,  is  known  throughout 
both  Europe  and  America  as  on_e  of  the  most 
brilliant  of  living  writers.  He  is  a  notable 
figure  among  the  dollar-a-year  men  who  have 
placed  their  talents  and  energies  at  the  disposal 
of  the  Government." 

DUBLIN  DAILY  EXPRESS 

"He  writes  in  a  spirit  of  splendid  Optimism, 
very  stimulating  to  the  reader  nauseated  by 
the  wretched  J5essimism  of  many  of  our  modern 
philosophers.  ' 

WASHINGTON  STAR 

"A  heart  that  appears  to  be' about  as  big 
as  the  world  is  behmd  these  pictures.'  And,  in 
the  making  of  them,  there  is  a  gift  for  getting 
this  bigness  out  in  terms  of  human  sympathy 
and  good  cheer,  a  power  that  seizes  one  and 
either  convinces  him  or  convicts  him." 

BINGHAMTON  PRESS 

"There  is  the  love  of  mankind  in  all  of 
them— that  is  wliy  Mr.  Kaufman  writes,  and 
that  is  what  makes  his  writings  popular;  also, 
it  is  that  which  makes  him  one  of  the  great  in- 
fluences in  the  world." 

LONDON  STANDARD 

"A  master  of  epigram,  a  cunning  weaver  of 
words,  playing  Vi^li  their  color  and  rhjithm, 
glowing,  militant,  courageous,  energetic  and 
red-blooded  by  turns,  this  hater  of  humbug, 
cant,  idlers  and  cowards  has  leapt  to  the  fore- 
front in  a  very  few  years." 

PORTLAND  OREGONIAN 

"A  new  King  Solomon,  with  a  dash  of 
Robert  Louis  Stevenson  in  his  makciip." 

LONDON  ACADEMY 

"As  a  figure,  a  personality,  he  has  no  living 


SelznicK 


729  Seventh  Avenue<h|>i|«:vv  York,  N.  Y. 


344 


THE  MOVING  PICTURE  WORLD 


January  17,  1920 


OLIVE  THOMAS 

„        in  Biddleq  Kind's 

FOOTLIGHTS: 
9HADO\VS 

Direcrion -John W.  Noble 
Scenario  bn  R.  Cecil  9mith 


OWEN  MOORE 

in  Lewi?  Allen  Browne's 

SOONER  OR 
LATER" 

(Formerly  "Who'?  Who")  / 
DiiecTion-\Vesle4Ruqqles  J 


I 


EUGENE  OBRICN 


January  17,  1920 


THE   MOVING   PICTURE  WORLD 


345 


|SELECT(i^)PICTURES 

Joseph  M.Schenck.  presents 

NORMA  TAIMADGE 

in 

"SHE  LOVES  AND  LIES" 

Adapted    (kmt  Cdipontcr  6  aioster."Mthoi^  Com  tbo  .storvi  bij  .Vilkic  OaUins, 
Direction—  Chester  Withoij 

SELECT   PICTURES  CQRPORAnON 

tevAs  J.  Selznick.  Picsiikiit. 


346 


THE    MOVING   PICTURE  WORLD 


January  17,  1920 


( NATIONAL  |fTD|  PICTURES) 


JUST  A  WIFE 


Adopted  from  Eugene  Wolter's 
powerful  domesbic  drama  — 


Diiection-Howaixl  Hickman 


Sc«narioKatherine  Reed. 


NATIONAL  PICTURE  THEATRES'" 

Lewis  J.  Selznick 

President 


DISTRIBUTED  B/ 
S  E  L  E  CT 


January  17,  1920 


THE   MOVING   PICTURE  WORLD 


347 


For  J 


anuary 


Relea 


se 


CREPUBUC  llfj  fllPICTURES) 


AMAZING 
WOMAN" 


a 


UOYD  CARLETON 
production  •  •  with 

RUTH  CLIFFORD 


REPUBLIC  DISTRIBUTING  CORPORATION 

LEWIS  J.SELZNICK.Advi5ary  Director  -   BRITON  N.BUSCH. President 

130  Wesi16ih  Streel  New  York  Ccy 


348 


THE    MOVING    PICTURE  WORLD 


January  17,  1920 


ARVID  E. 
GILLSTROM 

Directing 

JACK  GARDNER 

  ANn   

ETHEL  BRUTON 

Famous  Players-Lasky 

"So  This  Is  America!"— 

To  be  released  soon  by 
Famous  Players-Lasky — 

Gillstrom  direction. 

* 

"The  Con  in  Economy"— 

Famous  Players-Lasky — 
Gillstrom  direction.  _ 

Yes- 

"Smiles"— 

"Tell  It  to  the  Marines" 

still  at  the 

"Swat  the  Spy"— 

Fox  Productions  all — 

Gillstrom  direction. 

Astor 

"The  Snow  Cure"— 
Sennett  production — 
Gillstrom  direction. 

—Also  twenty-six  K.  B.'s  and 

a  term  of  four  years  with 
Sennett. 

"Speaking  of  features,  we  must  tell  you  tliat  without 
doubt-  Doug's  latest  is  about  the  best  thing  he  has  ever 
released  ....  take  it  from  us  that  'WHEN  THE  CLOUDS 
ROLL  BY'  is  a  winner  from  every  angle  ....  a  picture 
which  will  stand  as  a  masterpiece  of  its  kind  for  many 
a  day." 

— Motion  Picture  News. 

"For  continuous  and  unalloyed  good  fun,  it  is  in  the 
front  rank  of  Fairbanks"  releases." 

— Moving  Picture  World. 

"A  sure-fire  attraction  ....  the  audience  rocks  in 
one  gale  of  laughter  after  another  ....  it  is  a  real  Fairbanks 
success  ....  exhibitors  cannot  afford  to  overlook  its 
drawing  possibilities." 

— Exhibitor's  Trade  Review. 

"Douglas  Fairbanks  has  come  through  with  a  blue 
ribbon  winner  in  'WHEN  THE  CLOUDS  ROLL  BY* 
....  this  is  certainly  going  to  get  every  audience  and 
there  is  not  a  disappointment  in  all  its  footage." 

—Wid's. 

"•WHEN  THE  CLOUDS  ROLL  BY'  should  be 
booked  for  a  long  run,  advertised  to  the  limit  and  pre- 
sented as  the  best  Fairbanks  production  to  date.  Audiences 
will  pronounce  it  that.  It  will  make  box-office  history. 
It  is  a  picture  that  will  cause  talk  ....  the  sort  of  talk 
that  makes  for  bigger  business  each  day,  until  the  territory 
from  which  the  patronage  is  dravim  yields  maiximum 
returns." 

— Exhibitors'  Herald  and  Motography. 

"It  is  one  of  the  best  films  in  which  Fairbanks  has 
indulged." 

— New  York  Sun. 


"It  is  a  typical  Fairbanks  offering  ....  typical  of  his 
best  days." 

— New  York  American. 

"Douglas  Fairbanks  is  a  delight  all  through  the 
picture." 

— New  York  Evening  Mail. 

"The  picture  is  the  best  that  Fairbanks  has  done  since 
the  early  days  when  he  used  to  have  'his  picture  in  the 
paper'  and  get  'in  again,  out  again."    You  feel  like  ex- 
claiming 'You  have  come  back  to  us,  Douglas,  Douglas!'" 
— New  York  Tribune. 

"The  reviewer  boldly  proclaims  this  the  best  Fairbanks 
picture  since  his  debut  as  a  screen  star." 

— Tom  Hamlin's  Newspaper  Review  Service. 

"The  whole  picture  is  full  of  Fairbanks"  fun  and  will 
greatly  please  the  legion  with  whom  the  acrobatic  actor  is 
a  favorite." 

—New  York  Times. 

"'WHEN  THE  CLOUDS  ROLL  BY'  is  an  excellent 
picture  and  presents  Douglas  Fairbanks  at  his  best." 

—New  York  Evening  Sun. 

"The  energetic  comedian  certainly  rolls  by  any  clouds 
of  gloom  that  may  be  hovering  over  the  spectator." 

— New  York  Telegram. 


"'WHEN  THE  CLOUDS  ROLL  BY"  is  Fairbanks  at 
his  best  and  that  is  what  slangy  persons  are  wont  to  call 
'considerable  plenty"  best.'" 

— New  York  Morning  Telegraph. 


UNITID  ARTISTS  CORPORATIOI 


MARY 
PICKFOW 

CII4IUJE 
CHAPLIN 

DOUGLAS 
FAIRDANKS 


cnrmTH 


rrom  Eleanor  U.  Porfer's  famous  No^^l 
"Pollyanna".  Published  by  the  Cb^  (bmpang, 
and  the  Four  Act  Comedy  bij  Catherine 

Chi'sholm  Cushii]^  Screen 
Adaptation  by  Fiances 
Marion.  Photo^'aphed 
by  Charles  Cosher/ 


THE  BICCEST  AND  HOST  IHPORTAHT 

FOR  ALL  STATE 


This  ALLGOOD  PICTURES  CORPORATION  announcement  shonl. 
draw  and  hold  the  concentrated  attention  of  EVERY  STATl 
RIGHTS  BUYER  of  Serials  in  every  part  of  the  world. 


0  you  recall  what  "THE  GREAT 
GAMBLE"  did  all  over  America? 
Do  you  recall  how  it  packed  houses 
and  brought  exhibitors,  in  many  in- 
stances, the  biggest  serial  receipts 
they  ever  experienced?  "THE 
WHIRLWIND"  was  wTitten  and  di- 
rected by  the  same  author,  JOSEPH 
A.  GOLDEN. 

GET  BUSY!  ACT  NOW! 


REHEHBER  THIS ! 

r 


15 

SMASHING 
EPISODES 
15 


mm 


ii'-pHE  WHIRLWIND,"  star- 

ring  the  great  Hutchison,  | 
is  destined  to  establish  newer  ' 
and  bigger  box  office  records 
throughout  the  world  becauM 
irS    WHAT    THE  PUBUC 
WANTS.    'THE  WHIRLWIND," 
coming  to  you  at  this  time  when 
serials  are  in   greater  demand  \ 
than  ever  before,  opens  tremendoos 
opportunities   for   BIG   MONEY  to 
State  Rights  Buyers. 

WRITTEN  AND 

JOSEPH  A. 


DISTRIBUT 


ALLGOOD  PICTURES 


815  LONGACRE  BLDG. 

A.  ALPERSTEIN   Gen««I  Hanaf*' 


sehial  ahmouncenent  im  ten  years 

RIGHTS  BUYERS 

All  territories  are  now  open  for  immediate  sale.  Those  who 
have  already  seen  the  serial  have  pronounced  it  "THE  BIGGEST 
THMLLER  IN  YEARS." 


AMD  THIS! 


HERE  is  the  one  serial  that 
Exhibitors    will    book  on 
sight.    Here  is  the  serial  that 
has  a  marvelous  advertising  and 
exploitation  campaign  surpass- 
ing anything  you've  ever  seen — 
giving   State  Rights  buyers  not 
only  the  biggest  serial  on  the  mar- 
ke^  but  complete  accessories,  cam- 
paign bocks  and  everything  else  re 
quired  ALL  COMPLETE.  Sales  will  be 
consummated  for  all  territories  in  or- 
der of  their  receipt.    WASTE  NO 
TIME.    "WE'VE  GOT  THE  GOODS" 
for  you. 

PRODUCED  BY 

GOLDEN 

ED  BY  THE 

CORPORATION 

NEW  YORK  CITY 

E.  S.  MANHEIMER    Foreisn  Salea  BepreientatWa 


<«q^HE  WHIRLWIND,"  with  Charles 
A  Hutchison,  unquestionably  the 
most  fearless  serial  star  in  the  world, 
is  bigger  in  thrills  and  action  than 
"THE  GREAT  GAMBLE,"  yet  read  the 
clipping  above  on  what  "THE  GREAT 
GAMBLE"  accomplished  for  theatres 
everywhere.  We  promise  you  much 
in  "THE  WHIRLWIND."  We  expect 
to  deliver  MORE. 

GET  BUSY!  ACT  NOW! 


354 


THE  MOVING  PICTURE  WORLD 


January  17,  1920 


A  Child  For  Sale" 

A  Photodramatic  Thunderbolt 
in  Six  Acts 
by 

IVAN  ABRAMSON 

Copyrighted  19 19 

The  most  intensely  human,  timeliest  and  most  powerfully 
dramatic  offering  for  the  screen  since  the 
inception  of  the  cinema 


The  story  is  based  on  the  question  of  the  responsibihty  of  parents 
to  their  offspring  which  is  now  being  agitated  in  hundreds  of 
newspapers  in  the  United  States  and  which  will  soon  spread  over 
the  civilized  globe. 


The  drama,  "A  CHILD  FOR  SALE,"  depicts  thoroughly  the 
present  economic  and  social  conditions  prevailing  in  this  country, 
and  will  be  the  most  thoroughly  advertised  photoplay  yet  pro- 
duced, and  will  Hve  as  long  as  "Home,  Sweet  Home." 

Will  be  released  in  February 


State  rights  now  being  sold 

Wire 

Graphic  Film  Corporation 

729  Seventh  Avenue 
New  York 


Drama,paihos,liufflor,]iiunaniiitei*esiacfio]i,aUihekgi^^^       of  a 
peifecf  sloiy,  welded  logether  in  a  hannonious  wlole  ly  a  masler  direcioi- 

^xio^oA     ^^^"^^^^^PRODUCTIONS,  INC. 

II  y  PRESENTS  f  4lk 

OTHER  MENS  SHOES 

PERSONALLY  DIRECTED  BY  EDGAR  LEWIS      BASED  ON  ANDREW  50UTARS  FAMOUS  NOVEL 

Palhe  offers  ibis  picture  in  full  confidence  lhal  ilis  sur- 
passing merif  is  so  obvious  lhaf  exhibitors  will 
book  if  for  extended  rans,  and  give  to  it  the  special 
exploitation  which  it  deserves. 


Jesse  D  Hampfoiv 

prGSGIltS 

BLANCHE  SWEET 

in 

Bret  Harfes  famous  sfor/  - 

FI6HTINC  CRESSY 

She  was  fresh!  she  was 
stubborn  she  stood  in  fear 
or  awe  of  no  one = she  was 
Quife  the  cut  up  of  that  raw 


An  Edwin  Carewe  ProducHon 


Dolores 


Cassinelli 


The  Web 

of  D  eceit 


Written  by 
FINIS  FOX 


Infenf  upon  robbery  she 
stole  into  the  house  in  the 
raidni^t  hours.  There  on  the 
walls  of  that  imposing  room 
she  saw  what  mi^ht  have  been 
the  portrait  of  herself. 
And  there  was  born  the  idea 
of  mciking  of  herself  a  wolf  in 
sheeps  clothing;  of  seizing ^ 
an  inheritance  and  a  social 
position  which  was  not  hers 

Pathe' 

Distributors 


Directed 
EDWIN 


idapted  from  James  Willard's  celebrated 
London  success 

Directed  by  Wallace  Worsley 

WID'S  says:  "Nicely  handled;  should  register 
most  anywhere.  .  .  Very  satisfactory  enter- 
tainment ....  Excellent  title  and  popular; 
should  get  you  money." 

■\ 

MOTION  PICTURE  NEWS  says:  "Can  be  con- 
sistently exploited  as  a  big  production," 

MOVING  PICTURE  WORLD  says:  "A  magnlfi 
cent  seven  reel  production.   Too  much  can- 
not be  said  for  the  brilliant  Zululand  camp 
and  battle  scenes.    It  will  give  the  spectator 
a  fresh  set  of  thrills. 


A  5EVEN  PART  SPECIAL 


ROLIN  COMEDIES  1 1 


w 

oTdnr  Pieturer  lac. 


i 


£.AAoI/e, 


wilt  ?core  s  friumph  wherePQt  ■  m  |r 

pres'ented  o-nds^  Ph^iodrsm^^  m^^^^  M 
^ha^i  tJill  huitd p^irottdce 

/ord^ny  TTpc^^re^.  ^^^^^^^^  ^ 

7hi^  spells  Sox  O^tce  y^fue 

cJdns'  Pictures' if^. 


iihout 


Produced  as^n 
eUborsU  tcn9ely 
dr^msitc  screen  dmmd 

era     JHoiion  Piciare 

-^ii'hry. 

lerrthmt  ^hfs' 
//owAydihMe 

mOQr&IMPORT 


J^roduced  ^ 

U^/ts^  J^ieturer  Inc. 

  Foae/CN  /t/CHTS  controlled  ar 

^  YZS  -'y^^  Av^<i.,    ^evx^  yo^k,   J 


January  17,  1920 


THE   MOVING   PICTURE  WORLD 


355 


BULLS  EYE  FILM  CORPORATION 

729  Seventh  Avenue,  New  York  City 


356 


THE    MOVING    PICTURE  WORLD 


January  17,  1920 


"THE  LOST  CITY" 

CONTINUES  TO  BREAK  ALL  SERLVL  RECORDS 


LOOK  TfflS  LETTER  0\TER 


Telephone  Locust  3756  »~d  3757 


Feuier  and 
Better 
Pictures. 


ROBERT  LYNCH 

MANAGER 


Pictures  af  merit  are  sure 
to  please  and  buHd  a 
steady  patronage. 


OFFICES  OF 

METRO  Film  exchange 
1321  Vine  Street 
Philadelphia.  Pa. 


Decemlier  28th, 1919. 


Mr,  Harry  M.  Warner. 
220-West  42nd  Street, 
New  York  City, 

Dear  Mr,  Warner: 

It  give a  me  pleasure  to  Inform 
you  that  after  screening  your  serial,  "THE 
LOST  CITY"  for  the  Stanley  Organization  and 
other  exhihitors,  we  have  signed  up  approximately 
seventy  theatres  in  Philadelphia  alone,  out  of 
possibly  ninety- three , 

I  think  this  is  a  reputation 
for  any  serial  and  I  am  sure  when  the  out-of- 
town  exhibitors  get  a  look  at  this  serial,  every 
one  will  book  it  Just  as  quickly. 


I  remain. 


With  kindest  personal  regards, 

Very  truly  yours, 

METROJLILM  EXCHANGE, 


MANAGER  /y 


State  Rights  For  Sale 
WARNER  BROS.,  220  West  42nd  St.,  N.  Y.  City 


COMING ! 


ALMOST  HERE! 


EARLE  WILLIAMS 

IN 

"THE  FORTUNE 
HUNTER" 

The  Greatest,  Most  Human  Production  in  the 

Annals  of  the  Screen 

Every  fourth  year  since  the  JuHan  calendar  was 
revised,  the  v^orld  has  had  an  extra  day.  This  hap- 
pens to  be  one  of  those  leap  years.  It  is  fitting  that 
Vitagraph  should  commemorate  the  period  with  a 
leap-year  picture — a  film  that  actually,  literally  leaps 
forward  to  fine  things. 

"The  Fortune  Hunter"  is  the  leap-year  film.  It  is 
an  awakening  of  love.  It  is  a  reveille  to  young  hearts. 
It  is  a  great,  human  revealment  of  romance.  Earle 
Williams,  the  star,  and  Jean  Paige,  the  leading  woman, 
find  here  an  epic  poem  for  the  expression  of  their  art 
and  charm. 


A  VITAGRAPH  SPECIAL  PRODUCTION 


Ld'^e,  ih  all- 
po\^2rfulrdbmm 

poVQT  over  ihetr^ctiovj 
Tt  lures  ihem  eiihn  io  a 
fed  si  of  joy  or  to  a.  dance 
ofdadih. 

APPLY  TO 

InURMY  W.OARSm 


OENL  MGR. 


FOUNDATION  FILM  CORP. 
1600  Broadway  New  York 


A  Real  Picture  You 


Will  Be  Glad  To  Book 


)T 


^^^y^re  sen-is 

JMme  Yorski  anS 

V.  La.^jJ'son  Bull 


IT  HAPPENED 


IN  PARIS 


// 


MAPe  ATTHE  BFLUNTOM  STUDIOS 

HOLLYWOOD  CALIFORNIA 


Ti 


NOW  READY  FOR  STATE  RIGHT  BUY 


Foreign  Rights  Controlled  by  Export  &  Import  Film  Co.,  729 — 7th  Ave.,  New  York  City 


DuradL  J^ict-ares ,  Jnc 

^         729  -  7*^^y>enae  yV.</-C. 


MM 


January  17,  1920 


THE    MOVING    PICTURE  WORLD 


361 


Now  engaged  on  his 
initial  picture  for 
First    Natio  n  al 

"THE  FAMILY  HONOR 


A  "First  National" 


Attraction 


Pay  You 


to 


FOLLOW  THE  TRACKS 

Of  This  Great  Money  Maker 


BACK  TO  GOD'S  COUNTRY 

By  James  Oliver  Curwood 

• 

What  it  has  done  for  others 
It  will  do  for  you! 


"First  National" 


Special 
Attraction 


"IT   WILL  GET 

the  money  in 
small  towns  aad 
large.'" — E.  S. 
Wegener,  Lyric- 
Theatre.  Valley 
.lunction,  Iowa. 


"PLAYED  TO  $3,210 
on  opening  day, 
breaking  all  house 
records.  Crowds 
jammed  theatre. 
Everyone  e  n  t  h  u- 
siastic."— J  o  h  n  H. 
K  u  n  s  k  y,  Madison 
Theatre,  Detroit. 


"BIG  ATTEND- 
ANCE, ''onderful 
picture."  - 
Cossman,  tiec, 
trie  Theatre. 
St.   Joseph,  MO.' 


THEY  WILL  COME 
it   a  second 
it  is  so  differ- 
-L.  M.  Browne, 


to  see 
time, 
ent."- 


Mission 


Theatre, 


Ponca     City,  OUla. 


'A  BIG  MONEY 
;etter.  Different 
from  other  pic- 
tures. Hook  up 
with  it."— PfufTer 
Bros.,  Grand 
Opera  House, 
Kenton,  Ohio. 


"AN  ENORMOUS  SUCCESS 
and  pleased  everybody. 
Crowds  tremendous  and 
many  unable  to  get  in.  De- 
lighted with  the  picture 
which  justified  every  expec- 
tation."—E.  J.  Bowes,  Capi- 
tol Theatre,  New  York  City. 


'ALL  THAT  IS 
new,  novel  and 
different."  —  St. 

Louis  Globe. 


"ONE  OF  THE  FINEST 
far  north  photoplays  ever 
made.  A  stirring  tale  and 
wild   animals  galore."  

New  York  Evening  Sun. 


"A  LARGE  CAST  of  ani- 
mals that  give  characteri- 
zations positively  startling. 
A  vigorous,  pretty  heroine, 
a  glorious  villain." — Nczv 
York  American. 


"A  BIG  FILM  thriller, 
a  stirring  story  with 
attractive  scenes." — 
New  York  Evening 
Telegram. 


"AN  ARTISTIC 

achievement  with 
thrills  and  heart 
t  h  r  o  h  s."  —  St. 
Louis  Times 


"A  PHOTOPLAY  OF 

unusual  merit  in  plot, 
production,  cast  and 
location." — St.  Louis 
Post-Dispatch. 


PLAYING  TO  CAPACITY  and 

producing  no  end  of  favorable 
comment.  A  swift  paced 
drama,  thrillingly,  excitingly 
enacted.  A  feature  unusual  in 
the  extreme."  —  San  Francisco 
Bulletin. 


"AN  EXTRAOR- 
DINARY film' 
abounding  in 
heart  interest  and 
dramatic  action. 
 St.  Louis  Star. 


4^ 


/Sjiq  Box  Offiai-f^oodt^ 


"A  BEAUTIFUL 
AND  thrilling  pic- 
ture:'—New  York 
Evening  Post. 


"A  FILM  OF  intense  interest, 
thrilling,  picturesque,  well  acted 
and  made  doubly  interesting 
by  wild  animals." — New  York 
Telegraph. 


January  17,  1920  IHE    MOVING    PICTURE    WORLD  367 


oomin 


NGllan 

er  s  End 

Curwood 


A  First  //atzonaJ  Attraction. 


368 


THE   MOVING   PICTURE  WORLD 


January  17,  1920 


youii 

JWUtA 


y     //   -  '^^/f 


''buT  d4  Tu^  Wt  test  jOou/ctita  QAv  EjZ.CnQ20oe  


January  17,  1920 


THE    MOVING   PICTURE  WORLD 


369 


dsi/y/i)  ^ckfji^  cLcouz  ^Vzrz 


370 


THE   MOVING   PICTURE  WORLD 


January  17,  1920 


A  Face  As 
Well-Known 
As  the  "Man 
in  the  Moon" 


lACZ  DARMOXID  and 
^EAMITOHELI-  , 

.4 


*Diirected  hij 
'Vj.S.VaviVyke 

Pvoduced  undev  the 
Teyjmal  Supuv^isiovi  of 

LOUIS  BURSTON 


^  Wijj  GvaceDaypnand 
meaj^itckell 


The  first  serial  of  iwteivorthy  distinction,  starring 
KING  BAGGOT  in  a  protean  role  of 

10  GREAT  CHARACTERIZATIONS 

supforted  by  Grace  Darmond  and  Rhea  Mitchell. 
An  all-star  cast  of  twelve  principals — 
A  story  of  unequalled  interest — 

A  Phenomenal  opportunity  for  state-rights  buyers  ' 
who  act  NOW. 

Produced  by 

BURSTON  FILMS  INC. 

NEW  YORK 

Distributed  by 

W.  H.  Productions  Company 

71  West  23rd  Street.  N.  Y. 


Br               B  i 

The  photoplay  of  the  novel  by 

EMERSON  HOUGH 

Directed  by  EDWARD  SLOMAN 

J  Benjamin  R  flampton- Great  Juthors  Production 

W.¥.  HODKINSON  CORPOR/fflON 

527  Fi/th  Avenue,  New  YbrkOtr 
VlMtrthiilir^l}irmigl\V/<IttIahantc,hawfcnnrd 
Fbrtl4B  Diftributor.J  Frank  Brod(liM,Iiic.729-;h  Av«. 


"The  Saqebrusher"  is  a  Tremendou3 
Story  oF  Heart-Crip  and  Humanness 


Here  is  another  hand-made  Benjamin  B.  Hampton 
special  production  conceived  for  Great  Authors' 
Pictures,  Inc. —  one  of  the  great  selective  produc- 
tions bearing  the  W.  W.  Hodkinson  distribution 
imprint. 

In  work  for  more  than  six  months,  it  has  received 
the  care  and  assistance  in  every  stage  of  produc- 
tion of  its  author,  Emerson  Hough,  who  auto- 
graphs its  main  title  as  the  stamp  of  his  approval 
of  this  faithful  picturization  of  his  novel. 

Now  ready  for  pre-release  special  engagements 
in  the  large  cities  and  distributed  exclusively 
by  the  W.  W.  Hodkinson  Corporation. 


(•(• 


The  Sagebrusher 


99 


is  an  all  -  star  cast  production  so  filled  with 
emotional  and  heart  interest  that  it  makes  you 
gulp  violently  and  rub  the  corners  of  your  eyes 
to  hold  back  the  tears. 

A  story  of  sublime  faith.  A  story  that  makes 
you  realize  that  this  is  a  good  world  to  live  in. 

The  story  of  a  rough  diamond  who  wouldn't  kiss 
his  beautiful  bride,  yet  died  to  save  her. 

The  utmost  in  a  love  story. 

Made  with  the  sympathy  and  tenderness  of  a 
woman  by  an  organization  of  specialists  that 
ranks  the  story  always  as  the  first  consideration. 


"Only  thoughts  of  you  remain 
In  my  heart  where  they  have  lain; 
Perfumed  the  nights  of  you,  remaining, 
A  hid  sweetness,  in  ray  brain. 
Others  leave  me;  all  things  leave  me; 
You  remain." 

— AKTHtJR  SYMONS 

Sure  to  be  Advertised  by  all 
Exhibitors  as  "The  Picture 
l^ouWill  Always  Remember." 

"Give  the  public  tears  an4  laughter,"  the  great- 
est showmen  of  all  times  have  said.  "  It  is  the 
public's  great  prescription  on  the  screen  or  in 
the  theatre." 

''The  Sagebrusher"  has  these  elements  and 
still  others. 

It  has  warmth,  color,  love,  romance,  cleanliness. 
It  is  filled  with  the  honest  passion  of  very 
human  people. 

W.  HODKINSON  CORPORATION 

527  Fifth  Avenue.  New  YorkOty 
Vistributlnf  through  PATHM  Bxhange,  Incorporated 
Forei^  Dittributor.  J.  Frank  Drockliss.Inc.7Z9-7i*  Ave. 


January  17,  1920 


THE   MOVING   PICTURE  WORLD 


371 


Robert  Brunton  presents    J  ^^31*1*611 

^  KERRIGAN 

Wj^^^^k  (^^^  'I'S  o'Mn  company  in 

I  Live  Sparks 


m 


This  newest  Kerrigan  pro- 
duction is  a  fast,  thrilling 
romantic  melodrama  of  the 
oil  fields. 

Swifter  in  its  action  than 
"The  Lord  Loves  the  Irish," 
"The  Joyous  Liar"  or  "A 
White  Man's  Chance." 

Another  of  the  beautifully 
made  and  powerful  produc- 
tions that  are  putting  this  star 
into  big  first  run  theatres, 
where  an  assured  followin 
always  awaits  him. 

Released  everywhere  Janu- 
uary  18. 


W.W.  HODKINSON  CORPORATION 

527  Fl/ih  Avenue .  New  York  Qty 

JHgtHhuUnf  through  PATHE  Exchange.  Incerporaud  - 


Dy 

CADOLINE  SAYRE 

Directed  by 

EDNESTC.  WAPDE 


WPISTIE 


^hristie  has  picked  many 
winners  in  comedy 
plots.  The  Christie  special 
comedy  for  January  re- 
lease is  a  comedy  of  man- 
ners—  table  manners — 
with  pie  and  everything. 

Eddie  Barry,  as  the  Can- 
nibal in  polite  society, 
creates  a  bu  bble  of 
chuckles  through  two 
hilarious  reels  of  fun. 


SPECI 

SAVE  ME 
SADIE/ 

^"^^  EDDIE  BARRY- 
HELEN  DARLIN^ 
EARLRODNEia 


Book  Throuf<fi 

Fofemosi 
In  dep  Gil  den  / 


V! 


I- 


Directed 

Willi  am,Be^audine 


374 


THE   MOVING   PICTURE  WORLD 


January  17,  1920 


CLASS  OF  SERVICE 

SYMBOL 

Tel  eo  ram 

Diy  Letter 

Blue 

Nlgh^  Message 

NIte 

Night  Letter 

N  L 

H  none  of  these  three  symbols 
ippears  after  the  check  (number  of 
words)  this  is  a  telegram.  Other- 
wise its  character  is  indicated  by  the 
symbol  appearing  after  the  check. 

WEST^m  UNION 


Form  1201 


WESTERN  UNION 


AM 


NEWCOMB  CARLTON.  PReSIOENT 


GEORGE  W.  E.  ATKINS.  FIRST  vice-president 


CUSS  OF  SERVICE  SYMBOL 


Telegram 


Day  Letter 


Blue 


Night  Meesag* 


Night  Letter 


NIto 


N  L 


If  none  of  these  three  symbols 
appears  after  the  check  (number  of 
words)  this  is  a  telegram.  Other- 
wise its  character  Is  indicated  by  the 
symbol  appearing  after  the  check. 


ECEIYEO  AT 

B174GS    PI      35    N  L 

LOSAISCJELBS     CALIF     JAM  2  1920 
ARSOW  FILM  CORPH  798 

220  WEST  42  ST  BEWYORK:  H.Y, 
JUST  SCREENED  THREE  OF  1920  SERIES  OF  TWO  REEL  HAMZ  UAMi  COMEDIES. 
THESE  ARE  ZKOCKOUT  COMEDIES  AND  YOU  CAI^T  BOOST  THEM  TOO  STRONG. 
THIS.  TERRITORY  JUST  CLOSED  WITH  EMMIGK:  OF  PEERLESS  FILM  COMPANY. 

W.E.SHALLEKBERGER 

246AM    JAN  3 


THE  FIRST  THREE:- 

FEB.  1ST:    "BROKEN  BUBBLES" 
FEB.  15TH:    "A  ROAMING  ROMEO" 
MARCH  1ST:    "A  KNOCKOUT" 


FAST  &  FURIOUS  &  FUNNY 


January  17,  1920 


THE    MOVING    PICTURE  WORLD 


375 


26  TWO  REEL  HANK  MANN  COMEDIES  WILL  BE 
MADE  DURING  1920  TO  BE  RELEASED  ONE  EVERY 
OTHER  WEEK.  BIGGER  AND  BETTER  THAN  EVER. 
MADGE  KIRBY  AND  ALL  THE  REST  OF  THE  FAMOUS 
HANK  MANN  BEAUTIES  WILL  SUPPORT  THE  INIMIT- 
ABLE HANK  MANN  HIMSELF  IN  THIS  SERIES  OF  KNOCK- 
OUT TWO  REEL  COMEDIES. 

Produced  by  MORRIS  R.  SCHLANK 

DISTRIBUTED  THROUGH  THE  LEADING  INDEPENDENT 

EXCHANGES  EVERYWHERE 

ARROW  FILM  CORPORATION 

W.  E.  SHALLENBERGER,  President 

220  WEST  42ND  STREET  NEW  YORK  CITY 


TOWER  FILM 

7 1  WEST  23  rd  STREET 


CORPORATION 

NEW    YORK.  CITY 


378 


THE    MOVING    PICTURE  WORLD 


January  17.  1920 


Moving  Picture  World 


/ 

not  only  covers  the 
field  but  plows  it  in— 


Keep  your  eye  on 
the  plow 


January  17,  1920 


THE    MOVING   PICTURE  WORLD 


379 


MovmHcim 

WORLD 

 Founded  by  JPXhalmcrs  in  1907 


Dont  Miss  These  Features: 


 Page  387 


M.„.  ana  M„cus         *«^—  ^  '^^^1  'i^'  "      """""  " 

n'ellHcd  Dc'etrmeM.   page  3S9 

..Betrayer.."  Beware!  '  7  j;,;  '■''<''""  "" 

"-:::"S£SSS^.^=  ^'^^ -  ----- 

fe«  «/,  to  confracJ  to  make  n  p^^^ 

SHeGoe.Upin.eAir.Set«e^»»-^^^^ 


by  Edward  Wettzel 


 Page  384 

bo<it«5  get  together  -tor 


•Xet's  Get  Together,"  Says  WW  .-v^ibi'"'- 

a  "show-down    on  me  li^.   Page  o9o 

Can  a  Rubberneck  Be  a  Poet?  ]; ',,,Zcker  "as  'its  'official  press  agent.   Just  get  the 

us  An,eUs  sho^de^^Oie^^^^  ,ory  th.  wee. 


poetic  fervor  and  beauty  .» 


12  Pages 


of  Ticket-Selling  Talk 

fert.    Starting  page  409. 


Six  Pages  of  State  Right  News 

ing  page  425. 


Advertising 


Index-Buyers'  Guide-Page  488_ 


January  17,  1920 


THE   MOVING   PICTURE  WORLD 


'381 


MOVING  PICTURE 
WORLD 

Founded  by  J.P.Chalmers  in  1907 

■atorad  at  th«  Q«o*ral  Fast  OfflM,  New  York  Citr,      Second  Class  Uatter. 
Published  Weekly  by  the 

CHALMERS  PUBLISHING  COMPANY 

51«  FIFTH  AVENUE,  AT  43D  STREET,  NEW  YORK  CITY 

(Telephone,  Murray  Hill,  1610,  1611,  1612,  1613) 


J.  P.  Chalmers,  Sr  President 

J^F>  Chalmers  Vice-President  and  General  Manager 

E.  i.  Chalmers..........  .Secretary  and  Treasurer 

James  L.  Hoff  Assistant  General  Manager 

George  Blaisdell   Editor 

A.  MacArthnr,  Jr  Advertising  Manager 


The  offlQ*  of  the  oompanr  Is  the  address  of  the  offlcera. 
OHICAOO  OmCEi— Suite  017-eiO  8<dilller  Bnlldlns.  84  West  Randolph 

St.,  Ohloaco,  III.    Telephone,  Central  COGB. 
PACinC  C»ABT  OmCB— 610-611  Wright  *  Callender  Baildlne.  Los 

Aaceles,  Cal.   Tslephone,  Broadway  4649.   0.  P.  Harleman,  Business 

Heyr  is  satatlTe. 


SUBSCRIPTION  RATES 

United  States,  Cuba,  Mexico,  Hawaii,  Porto 

Rico  and  Philippine  Islands  $3.00  per  year 

Canada    3.50  per  year 

Foreign  Countries  (Postpaid)  $4.00  per  year 

OhascM  of  address  should  (tve  both  old  and  new  addresses  In  full 
aad  be  oUarly  written.    Two  weeks'  time  should  be  allowed  for  change. 


ADVERTISING  RATES 

Classified  Advertising — 3  cents  a  word  for  Help  or  Positions 
Wanted,  minimum  SO  cents;  5  cents  a  word  for  all  commer- 
cial ads.,  minimum  $1. 

Display  Advertising  Rates  made  known  on  application. 


NOT! — Address  all  oorrespondenoe,  remittances  and  subscriptions  to 
MOVINO  PICTURB  WORLD,  616  Fifth  Arenne,  at  Forty-third  Street, 
New  York,  sad  not  to  Individuals. 


CINX-MTJNDIAL,  the  monthly  Spanish  edition  of  the  Moving  Plo- 
tare  World,. is  published  at  SIB  Fifth  Avenue  by  the  Chalmers  Publlsh- 
lag  Company.  It  reaches  the  South  American  and  Spanlsb-speaklng 
nurket.    Tearly  subscription,  $2.    Advertising  rates  on  application. 


Saturday,  January  17,  1920 


The  MetrO'Loew  Merger 

BIG  news  was  the  announcement  to  the  trade. early 
in  the  week  of  the  affiliation  of  Metro  and  Loew, 
Inc.,  through  the  absorption  by  the  latter  of  the 
producing  company.  We  have  heard  much  recently  of 
producers  entering  the  exhibiting  field,  but  in  this  case 
the  rule  is  reversed.  The  result  is  the  same.  It  means 
production  and  exhibition  directed  from  a  central 
source. 

To  the  man  in  the  street  the  combination  would 
look  like  a  good  one  from  the  standpoint  of  both  of 
the  two  contracting  parties.  Metro  is  assured  of  an 
outlet  for  its  productions  and  the  Loew  corporation 
has  at  its  command  a  certain  supply  of  pictures  for  its 
theatres.  The  only  person  who  would  seem  to  be 
justified  in  looking  askance  at  the  absorption  is  the 
independent  exhibitor  who  casually  or  regularly  shows 
Metro  pictures  and  whose  house  is  in  the  neighbor- 
hood of  a  Loew  theatre.  Mr.  Rowland  is  at  pains  to 
set  forth  that  the  arrangement  will  in  no  way  inter- 
fere with  the  independent  showman,  who,  the  Metro 
president  declares,  "will  always  be  able  to  obtain 
Metro  pictures  in  fair  competition  in  the  open  market 
as  heretofore." 


The  announcement  that  the  company  always  will  be 
in  the  field  for  the  purchase  of  free-lance  productions 
will  provide  cheer  for  the  independent  manufacturers. 
This  means  another  competitor  for  the  product  of  the 
man  or  men  who  choose  to  work  for  themselves  rather 
than  to  make  a  contract  alliance  with  a  program 
builder. 

The  trend  of  the  times  is  toward  combination  and 
centralization.  Like  it  some  of  us  may  not;  but  it's 
a  condition,  not  a  theory. 

 O  

Virgin  Soil  for  Camera 

THE  story  of  the  visit  of  Frederick  Burlingham 
to  th«  Suwanee  River,  toM  on  another  page  of 
this  issue  by  the  explorer  hims"eKy  is  unusual 
aside  from  the  genuine  human  interest  it  contains.  It 
is  worthy  of  note  that  this  river,  famous  in  song  if  not 
in  story,  was  for  the  first  time  visited  by  a  camera 
when  Mr.  Burlingham  carried  one  there  in  December. 
It  would  be  difficult  to  find  any  one  who  has  not  heard 
of  the  Suwanee  —  heard  of  it  so  frequently  that  no 
longer  is  it  looked  upon  as  an  actuality,  but  rather 
regarded  as  a  mythical  stream. 

If  Mr.  Burlingham  can  bring  to  us  on  the  screen  a 
measurable  part  of.  the  charm  that  attaches  to  his 
telling  of  the  story  in  words  there  will  be  no  question 
of  the  place  his  picture  will  have  in  the  hearts  not  only 
of  Americans,  but  of  men  and  women  everywhere  the 
song  is  known. 

The  visit  to  Suwanee  has  value,  too,  as  demonstrat- 
ing that  all  the  spots  of  larger  national  interest  may 
not  previously  have  been  swept  by  the  camera — that 
there  may  be  more  "virgin  soil"  as  yet  untouched  by. 
the  foot  of  the  motion  picture  photographer. 

 O  

Picture  News  Important 

OUT  in  Cincinnati  Harris  P.  Wolfb'crg  has  set  in 
motion  a  propaganda  that  well  may  be  taken 
up  by  picture  men  in  other  parts  of  the  country. 
The  movement  had  its  origin  in  the  campaign  to 
lessen  the  demand  for  news  print  paper  by  cutting 
down  the  number  of  pages  printed  by  the  larger 
journals.  As  Mr.  Wolfberg  feared,  among  the  first  of 
the  departments  to  be  sacrificed  was  the  one  devoted 
to  motion  picture  news.  The  exchangeman  is  making 
it  his  business  to  see  that  newspaper  editors  under- 
stand just  how  important  motion  picture  news  is  to 
their  readers. 

One  of  Mr.  Wolfberg's  arguments  is  the  comparative 
circulation  of  the  leading  national  weekly  and  the 
combined  distribution  of  the  "fan"  motion  picture 
magazines  in  the  territory  covered  by  the  dailies  the 
editors  of  which  he  is  trying  to  impress.  He  finds  on 
the  average  where  100  persons  buy  the  single  publica- 
tion for  5  cents  that  from  60  to  75  pay  20  cents  to 
read  magazines  devoted  to  the  screen.  Therefore  he 
declares  it  logical  to  believe  there  is  a  large  propor- 
tion of  the  reading  public  which  gladly  will  pay  from 
2  to  5  cents  to  find  in  the  dailies  new^s  of  screen  doings. 
We  commend  the  vyork  of  Mr.  Wolfberg  to  our 
readers  not  only  in  Cincinnati,  but  throughout  the 
country. 

 O  

AS  a  battle  cry  for  the  industry  in  its  campaign 
against  the  forces  of  Red  revo'lution  we  suggest 
a  paraphrase  of  another  slogan  not  unknown 
to  film  fame:  "Fewer  and  better  inhabitants!" 


382 


THE    MOVING    PICTURE  WORLD 


January  17,  1920 


QUICK  GLANCES  AT 


inimmrtuumiininiiiiintrnniiiMitm»iiiiMimiriininiiiiiiiitiirni(iiiniMiiiimirMi»iiiiHiMiiinMiiiiimMmiMiiimiimiiMwriHnmiin 


Gas! 

Antonio  Moreno  goes  "south"  for  the 
winter  in  his  Vitagraph  serial, 
"The  Invisible  Hand." 


COXGRESSMAX  JOHX  W.  HAR- 
RELD,  of  Oklahoma,  is  introducing 
a  bill  to  deny  transportation  in  in- 
terstate commerce  to  "any  picture  film, 
moving  picture  film  or  films  or  other 
representation  purporting  to  show  or 
simulate  the  acts  or  conduct  of  any  ex- 
convict,  desperado,  bandit,  train  robber, 
bank  robber,  or  outlaw,  or  of  any  per- 
son reputed  to  be  or  to  have  been  con- 
victed of  crime  or  to  be  or  to  have  been 
a  desperado,  bandit,  train  robber,  bank 
robber,  or  outlaw,  any  commission  or 
attempted  commission  of  any  crime  or 
of  any  acts  of  violence,  or  escape  or 
flight  of  any  such  person  from  the  al- 
leged scene  of  any  purported  crime  or 
attempted  crime  or  of  any  trial  in  court 
or  otherwise  of  any  such  person." 

Fines  of  not  to  exceed  $10,000,  impris- 
onment of  not  to  exceed  five  years,  or 
both  such  fine  or  imprisonment. 

"The  bill  comes  as  the  result  of  a 
resolution  adopted  by  the  Oklahoma  Bar 
Association  last  month,"  said  Repre- 
sentative Harreld  in  explaining  the 
measure,  "and  was  based  upon  the  fact 
that  not  long  ago  a  man  was  arrested 
in  the  act  of  robbing  a  bank.  His  arrest 
was  accomplished  by  a  sixteen-year-old 
boy.  This  man  sentenced  to  twenty 
years  in  prison,  but  he  was  recently 
pardoned  by  the  governor  of  Oklahoma. 

"After  his  release,  this  man  formed  a 
company  and  made  a  motion  picture 
fifm  of  t"he  incident  and  has  been  going 
OTpr  the- coutitry  exhibiting  tliese  pic- 
tures. Oklahoma-  has  Jalready  'secured 
all  the  advertising  of  that  kind  it  wants. 


Holah  Made  President  of 
Omaha  Film  Trade  Board 

THE  Film  Board  of  Trade  in  Omaha, 
Neb.,  concluded  its  first  year  last 
week  and  new  officers  were  elected 
for  1920.  The  board  more  than  proved 
its  worth,  says  it  members,  and  has  con- 
tributed greatly  to  raising  the  standard 
of  the  industry  in  Iowa  and  Nebraska 
to  a  higher  plane.  Many  exhibitors  have 
expressed  their  appreciation  of  the  ac- 
tivities of  the  board,  say  C.  E.  Holah, 
the  new  president. 

The  1920  officers  are  president,  C.  E. 
Holah,  manager  of  the  A.  H.  Blank 
Enterprises,  which  is  the  Omaha  First 
National  Exhibitors'  Circuit  exchange; 
vice-president,  C.  L.  Peavey,  manager  of 
the  Famous  Players-Lasky  exchange  in 
Omaha;  secretary,  Leo  Delaney,  manager 
of  the  Vitagraph  exchange  in  Omaha; 
treasurer,  SamuelaMcIntyre,  manager  of 
the  Metro  exchange  in  Omaha.  Addi- 
tional members  of  the  executive  board 
are  Sidney  Meyers,  manager  of  the  Fox 
exchange  in  Omaha;  Max  Wintroub, 
manager  of  the  Fontenelle  States  Right 
exchange  in  Omaha,  and  C.  W.  Taylor, 
manager  of  the  Omaha  Selznick-Select 
exchange. 

A  gold  watch  fob,  bearing  the  insignia 
of  the  Film  Board  of  Trade,  was  pre- 
sented to  Harry  Graham,  manager  of 
the  Pathe  exchange  in  Omaha,  who  con- 


.Such  pictures  have  given  the  people  of 
the  country  the  idea  that  Oklahoma  has 
nothing  but  people  of  this  type." 

Mr.  Harreld  is  of  the  opinion  that  the 
adoption  of  his  bill  by  Congress  would 
have  the  effect  of  driving  much  of  the 
gunplay  and  Wild  West  features  with 
stage  coach  and  bank  and  mine  rob- 
beries out  of  existence.  Probably  all 
"crime"  pictures  would  be  affected. 

Kansas  City  Showmen  May 
Have  Express  Film  Service 

THE  Film  Board  of  Trade  of  Kansas 
City  adopted  the  suggestions  of 
several  of  the  managers  of  the 
exchanges  and  at  a  recent  meeting  be- 
gan forming  plans  for  an  exclusive  ex- 
press service  to  exchanges.  Several  ex- 
press companies  are  figuring  on  taking 
the  contract,  which  will  provide  instant 
serivce  on  films  between  exchanges  and 
the  Union  Station  and  to  the  censor 
boards. 

A  fleet  of  light  and  heavy  trucks  will 
be  used  if  the  plan  carries,  with  ex- 
pressmen on  duty  day  and  night.  An 
idea  of  the  volume  of  film  business  han- 
dled by  express  in  Kansas  City  may  be 
gained  from  the  amount  of  film  that 
arrives  at  the  Union  Station  daily.  Four- 
teen hundred  boxes  of  film  reach  the 
station  in  a  day,  aside  from  all  out- 
going matter. 

Managers  of  the  various  exchanges 
almost  unanimously  are  in  favor  of  such 
a'  plan.  They  are  convinced  it  would 
speed  up  service  to  the  exhibitors. 


eluded  his  year's  term  as  president  of 
the  board,  and  a  testimonial  of  grati- 
tude was  sent  to  New  York  to  L.  A. 
Getzler,  former  secretary  of  the  board. 


Many  More  Picture  Firms 
File  Incorporation  Papers 

THERE  is  but  little  let-up  in  the 
numbed  of  concerns  in  New  York 
State  who  are  incorporating  for 
the  purpose  of  entering  the  motioin  pic- 
ture business.  During  the  last  few  days, 
the  following  concerns  have  incorpor- 
ated with  Secretary  of  State  Hugo: 

The  Pear  Amusement  Company,  $63,- 
750,  H.  C.  and  C.  Berlin  and  Samuel 
Feldman,  Brooklyn;  the  Allwyn  Amuse- 
ment Company,  $3,000,  Albert  Franken- 
thal,  Ernest  Kahn,  Sylvan  Bier,  New 
York ;  Talking  Picture  Records  Com- 
pany, $25,000,  P.  Loflf,  Charles  Post,  B. 
M.  Battey,  New  York;  Ariel  Theatre 
Amusement  Company,  $75,000,  Joseph 
and  George  Schowartzott,  Joseph  Gei- 
gand,  Buffalo;  Screenart  Pictures  Com- 
pany, $50,000,  Romaine  Fielding,  Julius 
Cahn,  William  G.  Willman,  New  York; 
Reserte  Advertising  Company,  $100,000, 
A.  F.  Davidson,  H.  W.  Mosely,  P.  G. 
Offin.  New  York;  Municipal  Studios, 
$250,000,  E.  London  and  M.  Elkin;  Hy- 
perian  Productions  Company,  $25,000, 
George  H.  Wiley,  David  W.  Russell, 
Walter  R.  Hill,  New  York. 

The  New  Dorp  Theatre  Company  was 
also  incorporated  at  $25,000,  giving  as 
its  object  the  manufacture  of  moving 
picture  film  of  celluloid  or  other  com- 
position, the  incorporators  being  H.  W. 
Bridges,  C.  B.  Callahan  and  C.  W.  Hast- 
ings. 


Minneapolis  Salesmen 

Meet  to  Talk  Harmony 

MORE  than  100  salesmen  of  the 
twenty-three  film  exchanges  in 
Minneapolis  were  the  guests  of 
their  employers  at  a  dinner  at  the 
Radisson  Hotel,  December  26.  The  din- 
ner was  a  general  get-together  affair 
and  was  the  second  annual  dinner  of 
the  Minaepolis  Film  Board  of  Trade. 

Following  are  the  speakers  and  their 
topics  :  introductory  address,  A.  H.  Fish- 
er, Metro  manager,  president  of  the 
board;  "Transportation  and  Its  Prob- 
lems," Wiliam  Lestico,  Triangle;  "Pay- 
ments," B.  N.  Judell,  B.  N.  Judell,  Inc.; 
"Change  in  Bookings,"  Phil  Reisman, 
Hodkinson;  "Contracts,"  Charles  W. 
Stombaugh,  Pathe;  "Rules,"  Max  Weis- 
feldt.  Fox  Film  Corporation;  "Bookers' 
Problems,"  Harry  Hillweg,  First  Na- 
tional; "Misrepresentation,"  Jack  Elliott, 
Elliott  Film  Corporation ;  "Holding 
Films,"  Fred  Cubberly,  First  National; 
"Response,"  H.  W.  Hembold,  Goldwyn, 
and  C.  M.  Van  Horn,  Pathe;  "Legisla- 
tion," R.  C.  Cotton,  Republic;  "General 
Co-operation,"  E.  S.  Holmes,  Vitagraph; 
"Unselfish  Selfishness  of  Exchange," 
James  V.  Bryson,  Universal ;  "Knocking 
Your  Competitors'  Service  to  Sell  Your 
Own,"  Ira  Mantzka,  Robertson-Cole 
and  "Open  Discussion,"  Frank  Thayer, 
Standard. 

Stress  was  laid  on  the  desirability  of 
closer  association  among  the  members 


Congressman  Would  Prohibit  Interstate 
Commerce  to  Films  With  Crime  Scenes 


January  17,  1920 


THE    MOVING   PICTURE  WORLD 


383 


AN  ACTIVE  FIELD 

lUNmctiuuiviitNuiiiiiiiiiiitiniiiiniHiiiiMMiimintiiiiiiirmiitiiiniiniiiirimmtnnitiiiiriiiiniiiimtriiitiimtiiiffl^ 


of  the  various  exchanges  of  the  city  to 
promote  harmony  in  work  and  the  form- 
ulation of  rules  of  ethics  to  guide  the 
distributors  in  the  territory.  The  din- 
ner was  a  success  from  every  stand- 
point, many  imaginary  difTerences  in 
policy  being  ironed  out.  The  committee 
on  rules  and  regulations  was  instructed 
to  draw  up  a  set  of  rules  to  guide  the 
board  members  in  their  future  activities. 

Third  Fire  Badly  Damages 
Bijou  Theatre,  Jamestown 

IN  a  fire  which  the  firemen  insisted 
was  the  meanest  they  ever  fought, 
the  Bijou  Theatre  at  Jamestown, 
N.  Y.,  was  put  completely  out  of  the 
running,  with  an  estimated  loss  of  $25,- 
000.  The  only  fortunate  thing  about 
the  fire  was  that  it  occurred  just  previous 
to  the  opening  early  in  the  afternoon, 
for  if  it  had  started  an  hour  later  it  is 
believed  that  a  panic  might  have  resulted 
at  a  time  when  there  is  usually  a  large 
crowd  on  hand.  The  cause  of  the  fire 
was  attributed  to  an  overheated  furnace 
in  the  basement. 

A.  E.  Van  Croix,  manager  of  the 
house,  says  that  the  new  pipe  organ 
is  a  total  ruin.  The  pipes  and  valves 
are  installed  in  the  rear  of  the  second 
floor  and  the  smoke,  combined  with  the 
sudden  heat,  warped  the  delicate  valves 
and  gummed  up  the  pipes  so  that  they 
are  useless.  All  of  the  seats  were  either 
smashed  or  badly  blisted  by  the  heat. 
The  floor  is  ripped  up  in  a  dozen  places 
axid  so  undermined  that  there  is  dan- 
ger of  it  collapsing  under  its  own  weight. 
All  of  the  interior  fixtures  of  the  house 
were  ruined  by  smoke  and  water. 

The  fire  was  the  worst  to  occur  in 
Jamestown  within  a  year.  But  for  lack 
of  ventilation  in  the  basement,  firemen 
say  the  place  would  have  been  a  roaring 
furnace  within  a  few  minutes.  This  is 
the  third  blaze  to  start  in  the  Bijou. 
Another  fire  originated  through  an  over- 
heated furnace  and  the  other  in  the  op- 
erating booth.  The  latter  occurred 
while  the  theatre  was  crowded,  but  the 
audience  was  marshaled  out  in  good 
shape. 

Duluth  Theatre  Company 

Starts  With  $1,000,000 

FORMATION  of  the  Duluth  Theatre 
Company  with  $1,000,000  capitaliza- 
tion has  been  announced.  The  in- 
corporators are  M.  Finkelstein  and  I.  H. 
Ruben,  of  Finkelstein  &  Ruben,  of  Min- 
neapolis and  St.  Paul;  William  Hamm, 
St.  Paul,  and  J.  B.  and  Julius  Cook,  Du- 
luth. 

Articles  of  incorporation  have  just 
been  granted  the  company  by  the  Min- 
nesota State  Securities  Commission.  The 
company  is  licensed  to  operate  theatres 
and  other  amusement  enterprises  within 
the  state.  Finkelstein  &  Ruben  have  al- 
ready three  of  the  leading  vaudeville  and 
motion  picture  houses  in  Duluth. 

The  formation  of  the  new  company 
indicates  new  enterprises  to  be  entered 
into  soon  by  the  firm  members  in  the 
Duluth  theatrical  field,  it  was  announced. 
Finkelstein  &  Ruben  recently  anovmced 
their  affiliation  with  Marcus  Loew.  Their 
new  move  is  the  beginning  of  the  ex- 


tension of  their  sphere  of  activities  in 
both  the  motion  picture  and  vaudeville 
fields,  they  said. 

Kansas  City  Exhibitors 

Like  First  National  Plan 

THE  proposed  new  booking  system 
for  the  First  National  Exhibitors 
Circuit  has  occasioned  consider- 
able favorable  comment  among  exhibi- 
tors in  the  Kansas  City  territory.  It  is 
believed  that  the  plan  will  revolutionize 
the  booking  system  of  the  entire  busi- 
ness and  that  it  will  be  adopted  by  other 
film  concerns. 

A.  H.  Blank,  of  Des  Moines,  who  has 
the  franchise  in  Kansas,  Iowa  and 
Nebraska  for  distribution  of  First  Na- 
tional pictures,  has  conferred  with  prac- 
tically all  the  exhibitors  in  that  terri- 
tory on  the  plans  for  the  new  system  of 
booking.  He  told  them  that  he  would  be 
prepared  to  begin  definite  action  by 
January  15,  after  he  had  attended  the 
convention  of  the  First  National  Ex- 
hibitors Circuit  at  Atlanta  on  January 

Mr.  Blank  will  be  in  Kansas  City  upon 
his  return  from  Atlanta,  where  he  will 
meet  the  exhibitors  and  lay  before  them 
the  complete  plans  for  the  new  system. 
The  tentative  plans  provide  that  an  ex- 
hibitor be  chosen  from  each  section  of 
the  three  states  to  act  as  booking  agent 
for  that  section.  Probably  there  will 
be  eight  or  ten  selected  for  each  state. 
This  will  facilitate  service  and  is  ex- 
pected to  prove  much  more  satisfactory 
than  to  have  all  booking  done  at  one 
point  far  remote  from  some  parts  of 
the  territory  it  supplies. 

M.  P.  D.  A.  Elects  Officers 
for  "Big  Year"  of  1920 

WHEN  the  "last  counties"  had  been 
heard  from  after  the  midnight 
closing  of  the  polls  at  the  meet- 
ing of  the  Motion  Picture  Directors'  As- 
sociation on  January  5,  a  most  satisfac- 
tory list  of  officers  had  been  elected  to 
office. 

James  Vincent  won  the  post  of  di- 
rector; Paul  Scardon,  assistant  direc- 
tor; George  B.  Seitz,  technical  director; 
C.  Jay  Williams,  treasurer;  Travers 
Vale,  secretary;  John  Joseph  Harvey, 
inner  guard;  William  F.  Haddock,  outer 
guard;  J.  Searle  Dawley,  trustee  (term 
of  office,  three  years). 

New  York  Again  Faces 

Sunday  Closing  Agitation 

THE  fight  against  Sunday  movies, 
which  it  is  rumored  will  become 
statewide  during  the  next  few 
weeks,  has  already  cropped  out  in  Wa- 
tertown,  N.  Y.,  where  members  of  the 
City  Ministerial  Union  met  on  January 
5  and  outlined  a  plan  of  campaign  which 
has  for  its  object  the  prohibiting  of 
Sunday  motion  picture  shows  in  the 
theatres  of  that  city  and  the  re-sub- 
mission of  the  issue  to  the  new  city 
administration  which  on  January  1  be- 
came the  commission  form  of  govern- 
ment. 

Several  of  the  clergymen  express  the 


At  Ease,  Gladys — At  Ease! 

Not  much  of  the  "vamp"  about  this  Gladys 
Brockwell    attitude    in    her  Fox, 
"Flames  of  the  Flesh." 

iIIIIiiilltiitllM1iiiriiiitMiriitiii1iriitiiiiiriiiiiiiiiiiriiiiliiiMitiiiiiiiiiriiiiiiiiiiitiiiiiiNitiiiimii)iiiiriiriiiiiiiiiirii[ll 


opinion  that  the  action  on  the  part  of 
the  common  council  of  that  city,  which 
permitted  Sunday  movies,  was  not  rep- 
reseptative  of  the  major  part  of  the 
city  itself.  Efforts  will  be  made  to  put 
the  matter  to  a  referendum  vote. 

In  Schenectady  yesterday,  Sunday  mo- 
tion picture  shows  were  resumed.  Rev. 
Dr.  George  R.  Lunn,  the  new  mayor, 
permitting  the  picture  houses  to  open 
under  an  agreement  to  give  a  portion  of 
the  profits  for  the  anti-tuberculosis  cam- 
paign. For  three  years  there  has  been  a 
stiff  fight  in  Schenectady  in  an  eflort 
to  obtain  Sunday  motion  picture  shows. 
It  is  now  believed  that  under  the  ad- 
ministration of  Mayor  Lunn,  who  is 
broadminded  on  the  subject,  that  the 
theatres  will  again  operate. 


Arthur  Kane  on  Way  Home. 

Seattle,  January  5. 

Arthur  S.  Kane,  former  president  of 
Realart,  left  here  today  for  the  East 
after  visiting  exhibitors  in  this  city  for 
three  days. 

On  his  way  home  he  will  stop  at 
Spokane  and  Butte.  He  announced  his 
trip,  which  has  included  a  long  stay  in 
Los  Angeles,  as  having  been  highly 
successful. 

Mr.  Kane  expects  to  be  in  New  York 
January  12  and  to  make  an  announce- 
ment that  may  be  of  interest  to  the 
trade  about  the  middle  of  the  month. 

In  the  Field 

and  on  the  Job 

Page  461 


384 


THE   MOVING   PICTURE  WORLD 


January  17,  1920 


Bullock  Answering  Black  Suggests 

Get-Together  in  Advertising  Feud 


THE  writer  seeks  no  controversy 
neither  can  he  be  drawn  into  what- 
ever trouble  may  exist  between 
New  York  State  Exhibitors  and  Alfred 
S.  Black.  A  controversy  of  this  kind 
means  confusion.  I  hate  it,  and  I  there- 
fore absolutely  agree  with  friend  Black 
in  his  "All  the  cards  are  on  the  table" 
advertisement,  to  the  ^xtent  that  I  here- 
with accept  his  suggestion  of  the  first 
line,  "Let  us  have  Facts,"  and  his  closing 
woi-ds,  "I  demand  that  you,  too,  lay 
yoitr  cards  on  the  table,  and  let  the 
Exjiibitors  and  the  Advertisers  pass 
judgment,"  strike  me  favorably.  That 
sounds  like  business  to.  all  exhibitors. 
No  bluffing,  by  anyone. 

I  can  freely  forgive  Alfred  for  dub- 
bing our  hard-working  committee  "The 
Self-styled  Executive  Committee,"  and 
as  temporary  secretary  of  the  same  I 
will  therefore  meet  Alfred,  anytime,  any 
place,  anywhere,  in  acceptance  of  his 
proposition  to  "come  clean,"  "cards  face 
up"  and  other  sporty  phrases  somewhat 
puzzling  to  a  Western  Reserve  "hick" 
lik4  me.  I  therefore  make  a  proposition 
with  no  "strings"  to  it,  to  wit : 

Hat  Faith  in  Committee's  Integrity. 
I  will  nominate  four  (4)  of  our  com- 
mittee. Mr.  Black  may  nominate  his 
entire  committee  of  six  (6)  as  named  in 
his  "Cards  on  the  Table"  demand.  I 
have  absolute  faith  in  his  six  as  to  their 
integrity. 

These  two  committees  shall  furnish 
all  documentary  data,  facts,  evidence 
and  figures  bearing  upon  the  question 
of  industrial  film  advertising;  the  pro- 
tection of  the  exhibitors'  screen  from 
the  free  use  of  same  by  producers  and 
advertisers.  Also  as  a  legitimate  source 
of  revenue  to  the  screen  owner  and  a 
means  of  financing  a  state  or  national 
organization;  from  the  inception  of  the 
idea  up  to  the  date  of  Mr.  Black's  first 
"announcement"  in  trade  paper  issues 
dated  December  30,  1919,  and  December 
18,  of  "Printers'  Ink,"  the  National  Ad- 
vertisers' Journal. 

Would  Make  Settiont  Open. 

1  also  propose  as  a  committee  to  con- 
sider the  above  "facts"  of  one  repre- 
sentative from  each  trade  paper,  whose 
decision  must  be  based  upon  docu- 
mentary evidence  and  said  evidence  to 
be  published  in  their  respective  papers. 
Inasmuch  as  Mr.  Black  s  quoting  Tim 
Thrift,  chairman  of  the  film  committee 
of  National  Advertisers,  I  would  nom- 
inate Mr.  Thrift  as  chairman  of  the 
aforesaid  committee  of  trade  papers.  If 
Mr.  Thrift  is  not  available  I  would  sug- 
gest Dr.  Francis  Holley,  director  of 
the  Washington  (D.  C.)  Bureau  of  Eco- 
nomics, the  biggest  showman  in  the 
world  and  whose  films  are  distributed 
by  Universal.  These  gentlemen,  being 
neutral,  would  have  no  vote.  Either  one 
is  eminently  fitted  and  I  won't  worry 
about  anything  else. 

I  would  favor  admitting  any  producer 
or  organization  exhibitor  who  can  show 
a  membership  card  in  SOME  organi- 
zation, as  spectator.  This  is  a  straight- 
forward answer  to  Mr.  Black's  "de- 
mand." I  mean  business  and  will  not 
quibble  over  arrangements.  Will  split 
fifty-f^fty  on  expenses.  I  think  the  re- 
sult of  such  a  meeting  will  be  one 
grand  national  organization  of  exhib- 


itors— and  God  knows  that  we  need  the 
steadying  influence  of  a  real  theatre 
owners'  organization. 

Forget  personalities.  Let  us  not  de- 
lay, or,  as  Alfred  says,  "Let  us  find  out 
quick."  That  suits  me  and  the  "Twen- 
tieth Century"  is  running."    Let's  go. 

SAM  BULLOCK,  Temporary  Sec'y, 
Motion  Picture  Theatre  Owners  Ass'n 
of  America.  Temporary  Organiza- 
tion Committee,  708  Times  Building, 
New  York,  affd" BO -Colonial  Arcade, 
Cleveland,  O. 

Selznick  Interests  Seek 

to  Enjoin  Foundation  Film 

THE  National  Pictures  Theatres, 
Inc.,  has  filed  an  action  in  the 
United  States  district  court,  New 
York,  to  enjoin  the  Foundation  Film 
Corporation  from  using  the  words 
"Blind  Youth"  or  an  adaptation  of  the 
phrase  as  a  title  of  a  motion  picture. 

Judge  Mayer  has  signed  an  order  re- 
turnable on  January  9  at  10.30  a.  m.,  di- 
recting •  the  defendant  corporation 
through  its  representatives  to  show 
cause  why  the  company  should  not  be 
enjoined  from  using  the  words  "Blind 
Youth"  in  a  title  to  a  film  production. 

According  to  the  complaint,  the  Selz- 
nick Pictures  Corporation  acquired  the 


ALLEGING  that  the  Famous  Players- 
Lasky  Corporation  has  deliberate- 
ly violated  its  contract  with  him  by 
securing  fame  for  the  name  and  trade- 
mark of  the  Paramount-.Artcraft  pic- 
tures to  his  detriment,  George  Loane 
Tucker,  director  of  "The  Miracle  Man," 
one  of  the  most  successful  productions 
released  during  1919,  has  asked  the  New 
York  Supreme  Court  for  an  injunction 
to  restrain  the  defendant  company  from 
distributing  the  production  except  in 
accordance  with  the  specific  terms  of 
the  contract.  There  will  be  a  hearing 
on  January  12. 

The  court  is  also  asked  not  to  re- 
strain Mr.  Tucker  from  making  other 
contracts  on  "The  Miracle  Man,"  as 
the  plaintiff  considers  the  present  con- 
tract violated  and  therefore  at  an  end; 
to  restrain  the  Mayflower  Photoplay 
Corporation  from  completing  "Ladies 
Must  Live,"  which  has  been  partially 
completed  by  Mr.  Tucker,  and  to  ap- 
point a  receiver  for  the  picture;  and  to 
order  an  accounting  of  funds  connected 
with  the  sale  of  "The  Miracle  Man,"  al- 
leging that  certain  sums  are  due  the 
plaintiff. 

In  five  months  the  picture  is  said  to 
have  done  a  gross  business  of  $589,000, 
this  sum  including  only  money  paid  in 
during  that  time  and  not  money  owed 
or  since  paid.  It  is  said  that  the  sum 
of  money  due  Mr.  Tucker,  according  to 
the  papers  filed,  is  in  the  neighborhood 
of  $40,000. 

Alleges  Deliberate  Violation. 

The  suit  centers  around  Mr.  Tucker's 
allegation  that  when  the  defendant  corn- 


film  rights  to  the  drama  entitled  "Blind 
Youth,"  in  which  Lou  Tellegen  starred 
on'  the  stage,  from  Willard  Mack  and 
Mr.  Tellegen  last  June  and  produced  a 
screen  version  of  the  play  with  Eugene 
O'Brien  playing  the  stellar  role. 

A  short  time  ago  it  is  alleged  the  de- 
fendant corporation  launched  a  pub- 
licity campaign  exploiting  a  screen 
dramatization  of  "The  Torrent"  under 
the  title  of  "Blind  Youth."  When  the 
aittention  of  the  officials  of  the  corpo- 
ration was  called  to  the  fact  that  the 
Selznick  interests  were  producing  a 
cinema  version  of  the  drama,  "Blind 
Youth,"  under  the  same  title,  and  a 
demand  was"  made  that  the  defendant 
corporation  adopt  some  other  title  for 
its  dramatization  of  "The  Torrent,"  it 
is  alleged  that  the  defendant  corpora- 
tion adopted  the  title  "The  BHndness  of 
Youth." 

Despite  the  demands  of  the  Selznick 
interests  that  the  Foundation  Film 
Corporation  discontinue  the  use  of  any 
title  similar  to  that  of  "Blind  Youth," 
it  is  alleged  the  company  refused  to 
make  any  further  concession  and  in- 
sisted upon  releasing  its  production  un- 
der, the  title  as  modified,  although  the 
Selznick  interests  contend  that  it  con- 
stitutes unfair  competition. 


Every  time  a  local  newspaper  carries  an 
advertisement  concerning  your  theatre,  have 
a  "reading  notice"  go  with  it  in  another 
column.  Get  the  full  value  of  your  invest- 
ment. Reviews  printed  in  Moving  Picture 
World  are  valuable  as  "readers."  Copy  them 
when  you  play  the  Him  they  refer  to. 


pany  realized  the  worth  of  "The  Miracle 
Man,"  and  the  reception  which  it  would 
receive  as  an  artistic  photoplay  pro- 
duction, the  defendant  company  began 
deliberately  violating  the  contract  in 
order  to  enhance  the  reputation  of 
Paramount-Artcraft  pictures,  thereby 
preventing  Mr.  Tucker  from  receiving 
the  credit  to  which  he  feels  he  is  en- 
titled in  accordance  with  the  terms  of 
the  contract. 

Mr.  Tucker  alleges  that  there  has  been 
no  reference  to  his  name  in  certain  ad- 
vertising matter,  that  it  appears  accord- 
ing to  the  advertising  that  he  is  under 
contract  to  Mayflower  to  create  addi- 
ional  pictures  to  that  of  "The  Miracle 
Man"  and  that  the  defendant  company 
is  about  to  complete  and  release  "Ladies 
Must  Live"  as  a  production  wholly  di- 
rected and  completed  by  him  when  he 
has  still  to  make  some  negatives  and  to 
cut,  title  and  assemble  the  picture. 
Denies  "Temperament." 

"I  have  lived  up  to  my  contract  fully 
and  I  am  desirous  of  finishing  myself 
ajiy  picture  which  will  go  before  the 
public  as  my  work,"  said  Mr.  Tucker. 
"I  am  being  represented  as  a  sort  of 
temperamental  person,  whereas  all  I 
have  sought  has  been  recognition  of 
the  fact  that  I  am  responsible,  and  not 
Paramount-Artcraft,  for  'The  Miracle 
Man.'  I  am  entitled  to  receive  proper 
credit  for  any  good  productions  I  may 
make,  and  I  alone  will  shoulder  the 
blame  for  any  poor  work  I  may  do." 

Mr.  Tucker  has  been  a  motion  picture 
director  for  six  years.  He  was  a  stage 
director  for  seven  years. 


George  Loane  Tucker  Asks  Court 

for  Injunction  On  "Miracle  Man 


January  17,  1920 


THE   MOVING   PICTURE  WORLD 


385 


New 

Advertising  Rates 

Commencing  with  and  including  the  issue 
of  the  Moving  Picture  World,  dated  March 
6th,  1920,  a  new  scTiedule  of  advertising 
rates  for  space  in  this  publication  will  go 
into  effect. 

The  increase  will  be  a  material  one 
and  is  made  imperative  by  the  greatly 
increased  cost  of  paper,  printing,  postage 
and  labor. 

A  revised  card  will  be  issued  at  an 
early  date. 


CHALMERS 
PUBLISHING  COMPANY 


386 


THE    MOVING    PICTURE  WORLD 


January  17,  1920 


Rambles  Round  Filmtown 


THK  WISK 
■'  KXHiniTOR" 
Ml  LI,  MAKE 
HIS  HOUSE 
DOMINANT 

AS  THE 
NEKJHBOn- 
HOOD 
SOCIAL, 
CENTRE 
STRICTLY 
PLAYING  TO 
"FAMILY 
TRADE" 
WITH  FILMS 
CAREFl'LLY 
SELECTED. 
Here's  Hon-  to  Do  It. 
Book  the  right  films;  advertise  for  the 
whole  family;  get  them  in  by  the  many 
good  exploitation   plans  press  book  sug- 
gest.   Have  your  films  appeal  to  the  emo- 
tions— jealousy,    distrust,    suspicion,  and 
other  ingredients  for  family  discord. 

Have  something  for  the  unniarried; 
something  for  the  children;  something  that 
will  keep  husband  and  wife  practicing  the 
art  of  crockery-throwing.  Keep  the  whole 
damn  family  stirred  up,  starting  with  a 
**Speeiol  Domestic  Felicity  Week"  as  fol- 
lows: 

Monday. — "The  Sins  of  the  Mothers" 
(Vitagraph)). 

Tuesday. — "My  Husband's  Other  Wife" 
(Pathe). 

Wednesday. — "Why  (Not)  Change  Your 
Wife"  (Paramount). 


a    Woman  Strikes" 
Husband  Forgive?" 
a    Woman  Tell?" 

"Who's 


Thursday. — "When 
(Hallmark). 

Friday — "Should  a 
(Fox). 

Saturday.  —  "Should 
(Metro). 

Special      Children's  Matinee. 
Your  Brother?"  (Curtiss). 

Special  Matinee  for  Fathers  of  Infants. 
— "A  Scream  in  the  Night"  (Select). 

Wall  Street  is  taking  such  an  interest 

in  the  movies  that  film  will  soon  be  used 
for  ticker  tape. 

"Tlie    Peiiuy    l>liilanthroplMt"  (Hyman) 

possibly  refers  to  the  men  who  have 
turned  their  arcades  into  Rivolis,  Strands, 
Rialtos  or  Capitols. 

The  lowly  game  of  "craps"  has  been 

abused  by  such  titles  as  "African  Golf" 
and  "Mississippi  Marbles,"  but  the  final 
and  greatest  stigma  has  been  cast  upon 
the  enticing  cubes  by  H.  T.  Snowden, 
who  calls  them  "Leaping  Dominoes." 

AiivertiNinKT  for  Exhiliitors. 
Tbe  Eskimo  >vom:iii  in  "Back  to  God's 
Country"  eats  a  cake  of  Fcl»-\aptba  Koap. 
Page  Alfred  S.  Black. 

In  the  matter  of  scenarios  not  all  is 

grist  that  comes  to  De  Mille. 

"The  Invisible  Ray"  (Frohman). 
When    "Red    Hot    Dollars"    missed  the 
train. 

Take  it  from  the  New  York  Times, 

William  Allen  White  is  said  to  have 
gone  to  Los  Angeles  to  co-operate  with 
Benjamin  B.  Hampton  in  translating  "A 
Certain  Rich  Man"  into  moving  pictures. 

Reports  from  Wall  Street  indicate  that 
the  Wild  Kansan  is  pulling  some  very  old 
stuff. 

Reproducing  a  recent  tradepaper  head- 
line: 

"Somborn  Sends  Glowing  Reports  of 
'The  Forbidden  Woman.'" 


With  Walter  K.  Hill 


Savs  Our  Own  Maltby  Sumner  Smith: 

Continuing  its  unexampled,  unequaled 
and  predominant  service  to  exhibit- 
resses,  Moving  Picture  World  announces 
the  receipt  of  a  six-figure  legacy  by  Jack 
Roosevelt  Bruggy,  formerly  Director  of 
Projection  for  First  National. 

And  this  is  Leap  Year! 

Incidentally,  doesn't  "Director  of  Pro- 
jection" look  to  you  like  some  job  of  its 
very  own  self?  Let  alone  a  six-figure 
fortune ! 

Smith  also  says,  as  the  money  came 
from  a  distant  relative  of  Six-Figure 
Bruggy,  in  Ireland,  the  "Wearin'  of  the 
(Long)  Green"  should  be  played  at  the 
wedding  of  the  lucky  moving  picttire 
show-woman  ? 

"What    Every    Woman  Learns" 
Is 

"What's  Your  Husband  Doing;?" 

At  Last  a  Perfect  Theatre! 

Huntington,  Ind. — Brick  and  concrete 
moving  picture  theatre  will  be  erected 
by  T.  C.  Perfect. 

An   Incomprehensible  SuJ*ces8. 

From  Pathe  publicity  we  learn  that 
"  'Quimby  Tribute  Month'  was  a  success 
beyond  comprehension." 

In  other  words,  one  can't  quite  get  it. 

The  logical  place  to  find  u  drink  of  wood 
alcohol  would  be  in  a  "blind  plf?." 

Theodore  Deitrlch  declares  that  in  Doris 

Kenyon  he  has  a  "Bandboxoffice"  attrac- 
T  ion. 

Inside  Stuff. 
<>oldn-yn*s  "Juliilo"  is  not  orf^anixed  la- 
bt»r  propaKiiada  des]iite  the  fact  that  Jn- 
liilo  y\na  one  of  tbe  <»riK'inal  ^valking  dele- 
grates. 

Establishing  a  Record. 

Headline  in  tradepaper  : 
Paul  Brunet  Leaves  for  West  Coast; 
Makes  No  Announcement  on  Departure. 

Just  read  that  last  line  again  ! 

Our  own  Bill  Reilly  wants  to  know: 

What's  the  Loew-down  on  the  Metro 
deal? 

"Turning    the    Tables"  (Paramount). 

Hook  up  an  exploitation  stunt  n-ith  the 
bftys  in  the  railroad  yards  and  at  the 
round  house. 

The  First  Mother  in  the  World. 

"Eve  in  Exile"  (Pathe). 
Too  bad ! 

"Even  as  Eve"  (First  National). 
Shocking  1 

"One  Against  Many"  (Triangle). 

The  exhibitor  who  owns  a  house  with 
his  town  over-run  with  field  agents  for 
chain  theatre  schemes  and  exhibitors'  as- 
sociations. 

We  Have  Always  Heard  Them  Designated 
As  "Oyster  Openers"  But  Here 
He  Is  Mr.  Omnipotence. 

"An  oyster,"  says  the  Goldwyn  Skele- 
ton, "never  makes  a  mistake! 

"It  has  no  intellect — just  blindly  follows 
instinct.  It  is  but  a  pawn  in  the  hand  of 
the  Omnipotence." 


The   Distance  from   Pole  to  .Polt- 

Seems  Close  Together  In  Poland. 

(By  H.  T.  Snowden.) 
I^iquor  is  selling  for  $20  a  quart. 
Universal    should    reissiue  "Hops." 


Christmas  trees  were  not  the  only  things 
that  got  trimmed. 


Jack  Dempsey  to  appear  in  Pathe  serial. 
It  ought  to  be  a  knockout. 


Nearly  a  Pome. 

There  was  a  film  salesman  named  Rlx 

Who  made  his  first  trip  thru  the  stix: 

For  his  feature,  they  say. 

He  asked  fifty  a  day. 

Did  he  get  any  business?    Oh  nix. 

Nearly  Another, 
Under  the  mounted  twenty-four  sheet 
~he  village  exhibitor  stands, 
Trying  to  attract  a  crowd 

With  the  noise  of  a  "reel  band"; 
Children  coming  home  from  school 
,    Stop  in  at  the  open  door. 
They  love  to  smear  up  the  posters 

And  hear  him  yell  and  roar. 

truest lonable  .Answers. 

Q. — How  long  will  it  take  to  count  the 
sprocket  holes  in  an  eight-reel  feature? 

We  must  know  the  age  of  the  sub- 
ject before  we  can  give  you  an  intelligent 
answer. 

Titles  and  Their  Meanings. 

"The  Greatest  Question"  (First  Na- 
tional).— Have  you  any  open  dates? 

"Twelve  Ten"  (Republic). — Hope  it  gets 
in  on  time. 

"Should  a  Woman  Tell?"  (Metro). — No. 
But  they  always  do. 

"The  Square  Shooter"  (Fox). — A  green- 
hj)rn  in  a  crap  game. 

— Kx'tt  Snowden. 

We  are  authorized  by  Lewis  S.  Geffen, 

of  Realart's  Chicago  staff,  to  deny  the 
rumor  that  pictures  of  Constance  Bin- 
ney,  Mary  Miles  Minter  and  .Mice  Brady 
are  to  be  used  on  postage  stamps. 

The  inference  being,  presumably,  that 
as  picture  stars  you  can't  lick  'em. 

Now  that  Banks  Winter  has  Joined  I'nl- 

versal's  publicity  staff,  we  may  expect  him 
to  promote  "A  Lighthouse  by  the  Sea"  as 
music  hook-up  for  "A  Petal  on  the  Cur- 
rent." 

"The  Best  ot  Luck"  (Metro). 
Taking   a   drink   of  strange   booze  and 
living  to  brag  about  It. 

Preparing  a  Cinema  Trent  for  the 

National  Good  Roads  .VssociatloD 

Our  service  department  has  arranged  to 
entertain  the  assembled  delegates  with 
this  snappy  lot  of  appropriate  photoplays: 

Channing  Pollock's  "Roads  of  Destiny." 

"The  Turn  of  the  Road"  (Robertson- 
Cole). 

"The  Road  Called  Straight"  (Betzwood). 
"The  Right  of  Way"  (Metro). 
And  they'll  all  go 

"Up  the  Road  with  Sally"  (Select). 

"Who's  Who"  Is  a   Selznlck   title  that 
has  been  changed  to  "Sooner  or  Later." 
Sooner  or  later  they  change  them  all. 

Goldwyn'*  "The  Blooming  Angel"  re- 
calls the  sucker  that  takes  the  show  out 
pnd  lets  it  get  back  as  best  it  can. 

So  far  has  he  fallen  from  hla  former 

estate  of  respectability  as  a  member  of 
Moving  Picture  World's  staff  and  a  volun- 
teer among  his  Uncle  Sam's  warriors,  Ben 
Grimm  has  bought  an  automobile. 

Perhaps  it's  just  as  well  the  spendthrift 
got  out  of  here. 


January  17,  1920 


THE   MOVING   PfCTURE  WORLD 


387 


Metro  and  Marcus  Loew  Affiliate 

for  Mutual  Strength  and  Growth 

Transaction  Involving  Millions  Unites  Great  Circuit  of  Thea- 
tres and  Powerful  Producing-Distributing  Organization — 
No  Change  in  Policy  Is  Planned,  Says  President  Row- 
land— Each  to  Retain  Its  Individuality 


IN  a  transaction  involving'  several 
million  dollars,  Alarcus  Loew,  Inc., 
and  Metro  Pictures  Corporation 
have  effected  a  business  affiliation  of  the 
utmost  importance.  Through  the  pur- 
chase by  Loew,  Inc.,  of  Metro  stock, 
the  Loew  circuit  of  theatres  and  the 
Metro  company  start  the  new  year  with 
a  business  combination  that  was  con- 
ceived and  brought  to  fulfillment  for 
their  mutual  expansion. 

Marcus  Loew,  head  of  the  Loew  en- 
terprises, and  Richard  A.  Rowland, 
president  of  Metro,  in  announcing  the 
deal,  declare  it  to  have  been  the  out- 
come of  negotiations  that  have  ex- 
tended over  a  period  of  several  months, 
during  which  every  detail  has  been  most 
carefully  considered  and  worked  out. 
It  unites  the  business  interests  of  one 
of  the  largest  exhibiting  chains  in  the 
United  States,  which  is  increasing  every 
daj'  in  strength  and  scope,  with  those 
of  .  a  powerful  producing  and  distrib- 
uting organizations. 

President  Rowland's  Statement. 

The  final  papers  in  the  arrang-ement 
have  been  signed  by  the  chief  execu- 
tives of  the  two  organizations. 

"This  arrangement  with  Loew,  Inc.," 
says  an  explanatory  statement  by  Mr. 
Rowland,  "cements  a  friendship  of  long 
standing  between  Metro  and  the  Loew 
enterprises.  For  several  years  the 
closest  relations  have  existed  between 
the  two  companies.  The  present  union 
of  interests  is  the  logical  development 
of  the  constantly  growing  good  will  on 
both  sides.  It  means  that  we  will  each 
be  of  greater  strength  to  the  other. 

"The  Loew  theatres,  comprising  an 
imposing  circuit,  will  assure  continuous 
and  adequate  representation  for  the 
Screen  Classics,  Inc.,  special  produc- 
tions of  the  'fewer  and  better'  sort  orig- 
inated by  Metro.  It  will  also  assure  the 
highest  quality  of  motion  picture  en- 
tertainment for  the  Loew  theatres,  en- 
tertainment of  a  quality,  we  think,  that 
will  make  the  Loew  theatres  even  more 
powerful  factors  in  the  communities 
they  serve  than  they  now  are. 

No  Change  in  Policy. 

"The  arrangement  will  in  no  sense  in- 
terfere with  our  established  policy 
towards  the  independent  exhibitors. 
The  independent  showman  will  receive 
the  same  service  and  be  accorded  the 
same  zealous  effort  on  Metro's  part  to 
give  him  quality  productions  as  has 
characterized  Metro's  past  dealings  with 
him. 

"The  independent  theatre  man,  for 
instance,  will  always  be  able  to  obtain 
Metro  pictures  in  fair  competition  in 
the  open   market,  as   heretofore,  and 


benefit  by  their  pulling  power.  This 
association  with  Loew,  Inc.,  will  also 
enable  Metro  to  go  the  limit  in  its  con- 
stant endeavor  to  improve  the  artistic 
quality  of  its  productions,  with  the  guar- 
anty that  there  will  be  dependable  mar- 
ket for  them  not  only  in  the  Loew 
houses,  but  in  the  great  many  other 
high-class  theatres  where  they  have 
in  the  past  proved  so  acceptable  as  en- 
tertainment and  so  sound  as  commercial 
assets. 

To  Buy  Independent  Productions. 

"Furthermore,  it  will  greatly  enlarge 
the  field  of  the  independent,  or  'free- 
lance' director-producer.  Metro  will  be 
in  the  market  to  buy  independent  pro- 
ductions for  distribution  by  our  large 
and  highly  specialized  exchange  system. 
Any  man  who  has  made  a  good  picture 
may  bring  it  to  Metro." 

Announcement  of  the  Loew-Metro 
transaction  also  makes  it  plain  that 
each  organization  will  retain  its  indi- 
vidual identity.  There  will  be  harmon- 
ious and  helpful  co-operation  between 
the  two ;  but  Metro  is  to  remain,  of 
course,  primarily  a  producing  company 
and  the  Loew,  Inc.,  enterprises  hold  to 
their  function  as  purveyors  of  motion 
picture  and  vaudeville  entertainment. 

With  regard  to  the  measure  of  co- 
operation between  the  two  organiza- 
tions, it  is  announced  that  the  execu- 
tives of  each  will  be  in  close  touch,  not- 
withstanding the  arrangement  provid- 
ing for  maintenance  of  separate  iden- 
tities. In  addition,  the  Metro  board  of 
directors  will  be  reorganized  with  mem- 
bers of  the  Loew,  Inc.,  directorate  rep- 
resented on  it. 

Aspire  to  Lead  the  Field. 

"We  have  been  reminding  the  trade 
from  time  to  time  that  we  intended  to 
expand  and  then  expand  some  more," 
adds  the  statement  of  the  Metro  presi- 
dent. "Our  promises  have  not  been  idle 
words,  as  this  arrangement  just  entered 
into  will  attest.  The  same  is  true  of  the 
Loew  enterprises.  It  is  now  our  plan 
to  grow  tog'ether;  each  to  profit  and 
grow  stronger  through  the  strength  of 
the  other. 

"Metro's  aim — and  sole  reason  for  ex- 
istence, we  might  add — is  to  lead  the 
field  in  the  production  of  worth-while 
photodramas.  We  believe  that  leader- 
ship can  be  gained  and  held  in  no  other 
way.  Metro's  ideal  has  been  not  merely 
to  meet  the  improvement  in  discrimina- 
tion on  the  part  of  the  people  whose 
money  supports  the  motion  picture,  but 
to  anticipate  it.  This  arrangement  will 
enable  us  to  do  the  great  things  we 
have  planned  and  aspired  to  do. 

"Meanwhile,  we   wish   again    to  re- 


assure our  friends,  the  exhibitors,  that 
they  as  well  as  we  are  to  benefit  by  this 
union  of  business  interests  on  the  part 
of  Loew,  Inc.,  and  Metro.  Affiliations 
such  as  these  are  inevitable,  in  view  of 
the  present-day  trend  of  the  industry. 
But  they  will  help  rather  than  em- 
barrass the  man  who  owns  his  own 
motion  picture  theatre  and  seeks  to 
give  his  patrons  photoplays  of  the  bet- 
ter sort." 

As  part  of  the  preliminaries  to  the 
completion  of  the  affiliation,  the  Loew 
organization  has  already  established 
closest  relations  with  Metro's  extensive 
distribution  system.  The  Metro  ex- 
chang-es,  numbering  thirty,  are  situated 
in  strategic  centers  throughout  the 
United  States  from  Maine  to  California 
and  from  Canada  to  the  Gulf. 

In  Greater  New  York  there  are  thirty- 
seven  Loew  theatres,  while  the  chain 
throughout  the  country  is  being  added 
to  regularly.  These  theatres  will  be  in 
the  foundation  of  a  constant  and  per- 
manent market  for  the  Metro-Screen 
Classics. 

Loew  Knows  From  Experience. 

Marcus  Loew's  previous  dealings  with 
Metro  have  demonstrated  to  him  the 
wide  popularity  of  the  Metro  stars  and 
the  box-office  value  of  the  special  pro- 
duction in  which  their  talents  are  dis- 
played. Attendance  during  the  showing 
of  Viola  Dana,  Bert  Lytell,  May  Alli- 
son and  Alice  Lake  pictures  has  often 
reached  record  figures. 

As  Metro  also  distributes  the  produc- 
tions of  Taylor  Holmes  Productions, 
Inc.,  the  comedies  starring  Taylor 
Holmes  will  be  seen  in  the  Loew  the- 
atres, as  will  also  the  Jack  London 
stories  in  which,  under  an  arrange- 
ment with  C.  E.  Shurtleff,  Inc.,  Mitchell 
Lewis  is  to  be  starred  by  Metro,  besides 
five  productions  to  be  made  during  the 
year  by  S.-L.  Pictures,  Inc. 

These  productions  are,  of  course,  in 
addition  to  the  Nazimova  Productions 
of  which  Metro  is  the  exclusive  dis- 
tributor. The  Nazimova  pictures  are  a 
great  drawing  card  in  this  country  and 
have  also  taken  the  European  market 
by  storm.  Metro  is  represented  in 
Great  Britain  by  Jury's  Imperial  Pic- 
tures, Ltd.,  of  which  Sir  William  Jury 
is  managing  director. 


PROJECTIONISTS— If  you  are  not  en- 
tirely satisfied  with  your  present  job  get  a 
copy  of  "Richardson's  Handbook"  and  put 
yourself  in  a  position  to  demand  that  bigger 
salary:  Order  your  copy  today  from  your 
nearest  supply  house  or  direct  from  the 
Moving  Picture  World,  516  fifth  Avenue, 
New  York. 


388 


THE    MOVING    PICTURE  WORLD 


January  17,  1920 


Life  Membership  Resolution  Makes 

KA,M,RL  "Santa'' to  Eastman 


IT  is  safe  to  say  that  of  all  the  gifts 
reaching  George  Eastman,  of  Roch- 
ester, during  the  Christmas  season, 
few  will  be  more  appreciated  than  a 
morocca-bound,  gold-moiinted  album 
which  reached  him  through  the  courier- 
ship  of  J.  E.  Brulatour,  acting  as  Santa 
Claus  for  the  National  Association  of 
the  Motion  Picture  Industry. 

In  reality,  however,  though  the  pres- 
entation of  the  album  occurred  during 
the  holidays,  it  was  not,  except  in  point 
of  coincidence,  a  holiday  gift.  It  con- 
tained a  beautifully  engrossed  resolu- 
tion which  had  been  unanimously 
adopted  at  the  third  annual  meeting  of 
the  N.  A.  M.  P.  I.  at  Rochester  on  Aug- 
ust 5  last,  making  Mr.  Eastman  an  hono- 
rary life  member  of  the  National  Asso- 
ciation. 

In  presenting  the  album  to  Mr.  East- 
man, Mr.  Brulatour  delivered  also  a  let- 
ter of  presentation  from  President  Wil- 
liam A.  Brady. 

The  album  is  a  striking  bit  of  work- 
manship from  the  studios  of  Tiffany 
and  Company.  It  is  of  the  finest  blue 
morocco  leather,  gold  mounted,  and  the 
resolution  within  is  hand-lettered  on 
parchment  with  hand-painted  initials 
and  border,  from  original  designs.  The 
whole  is  enclosed  in  a  satin-lined  ma- 
hogany case  with  Mr.  Eastman's  mono- 
gram in  gold  on  the  cover. 

Des  Moines  Women  Plan 

Screen  Uplift  Campaign 

DES  MOINES  club  women  are  plan- 
ning an  active  campaign  for  better 
motion  pictures  in  the  city.  While 
no  censorship  is  proposed,  the  women 
wll  conduct  a  survey  of  picture  theatres 
in  the  city  for  a  period  of  several  weeks, 
and  will  educate  the  people  to  demand 
better  films. 

"It  is  not  the  plan  of  the  Federation 
of  Women's  Clubs  to  dictate  just  what 
pictures  to  run,"  Mrs.  George  Tone, 
chairman  of  the  education  committee, 


said.  "It  will  be  their  aim  to  endorse  the 
best  pictures  and  to  keep  the  public  in- 
formed as  to  the  high-class  pictures 
which  will  be  shown  in  the  city." 

The  women  contend  that  some  of  the 
pictures  shown  here,  especially  the  films 
at  small  houses  in  the  residence  district, 
are  "crime  breeders"  and  "a  disgrace 
to  the  city."  Pictures  in  the  outlying 
districts  are  not  alone  to  blame,  how- 
ever, they  say. 

"Seven-tenths  of  the  juvenile  crimes 
committed  can  be  traced  directly  to  the 
movies,  which  play  upon  the  imagina- 
tive senses  of  the  child  and  cause  un- 
told harm,"  another  member  of  the  com- 
mittee said.  "Films  of  the  blood  and 
thunder  variety  are  inexcusable  and  it 
is  there  that  most  of  the  harm  is  done." 

A  series  of  "better  pictures"  will  be 
shown  at  Lucas,  Willard  and  Hubbell 
public  schools  and  Highland  Park 
Christian  church  within  the  next  few 
weeks.  Community  centers  are  entirely 
responsible  for  these  showings,  as  the 
City  Federation  is  not  connected  with 
the  project  in  any  way,  although  many 
women  in  the  federation  are  interested 
in  this  phase  of  the  work. 


Spanish  Actor  Succumbs 

to  Lure  of  the  Pictures 

CARLOS  SAN  MARTIN,  a  noted 
actor  who  appeared  in  many 
famous  stage  productions  in  Mad- 
rid and  in  all  the  larger  cities  of  South 
America,  has  at  last  reached  the  film 
capital  of  the  world  and  is  now  playing 
a  role  in  Wallace  Reid's  new  Para- 
mount-Artcraf  t  picture,  "The  Dancin' 
Fool,"  which  is  being  produced  at  the 
Lasky  studio  in  Hollywood. 

Senor  Martin  came  to  the  United 
States  in  1912,  intending  to  go  on  the 
stage  in  this  country.  He  found  the 
English  language  a  hard  one  to  master, 
however,  and  in  1914  he  decided  to  take 
up  screen  work.  It  is  often  through 
necessity   that   we   become  acquainted 


with  our  greatest  opportunities.  Senor 
Martin,  although  at  first,  disliked  leav- 
ing the  stage  for  the  screen,  is  now  a 
confirmed  motion  picture  artist. 

Senor  Martin,  following  out  the  wishes 
of  his  parents,  was  studying  to  be  a 
doctor,  but  soon  realized  that  the  stage 
was  the  work  for  which  he  longed  and 
for  which  he  was  best  fitted,  and  secur- 
ing an  engagement  with  a  theatrical 
company  which  was  showing  in  the  city 
where  he  lived,  he  departed  with  the 
troupe,  touring  South  America  and  then 
Spain.  He  played  in  Spanish  opera  and 
operettes  and  also  in  many  notable 
dramatic  and  musical  comedy  produc- 
tions. 

Owner  Can  Designate  Seat 
for  Patrons  Decides  Judge 

THE  Court  of  Appeal  at  Montreal, 
Quebec,  has  decided  that  the  pro- 
prietor of  a  theatre  has  the  right 
to  seat  patrons  where  he  wishes  within 
the  limits  of  the  section  of  the  house 
corresponding  with  the  price  that  a  per- 
son has  paid  for  his  admission  ticket. 

This  decision  was  handed  down  on 
December  29  as  a  result  of  an  appeal  by 
Manager  Mills  of  Loew's  Montreal 
Theatre  from  the  judgment  of  the  Su- 
perior Court  which  awarded  Sol  Rey- 
nolds, a  colored  man,  $10  damages  and 
costs  because  he  had  been  ejected  from 
the  theatre  after  he  had  refused  to  ac- 
cept a  seat  that  had  been  designated 
for  him  by  an  usher. 

The  Court  of  Appeal  pointed  out  that 
the  admission  tickets  used  by  the  thea- 
tre contain  a  revocation  provision  and 
this  gave  the  theatre  the  right  to  refund 
the  admission  price  in  case  his  presence 
was  not  desired.  Loew's  Theatre  had 
appealed  on  the  question  of  the  prm- 
ciple  involved  and  on  that  appeal  the 
theatre  had  been  successful. 

Justice  Pelletier,  who  delivered  the 
judgment,  declared  in  part:  "It  has  been 
shown  in  the  proof  that  the  presence  of 
colored  people  in  the  orchestra  seats 
prevents  other  people  from  attending 
the  theatre  and  appellant  is  not  ob- 
liged to  suflfer  a  loss  of  revenue  which 
would  result  from  this  fact.  The  pro- 
prietors of  a  theatre  are  not  obliged  to 
give  any  representations  at  all  if  they 
do  not  wish  to  do  so.  They  are  not 
obliged  to  admit  anybody  whose  pres- 
ence would  prevent  their  enterprise 
from  succeeding  or  would  injure  it 
financially." 

Dissent  was  made  from  this  judgrment 
by  Justice  Carroll  who  was  of  the  opin- 
ion that  the  ticket  could  not  be  revoked 
simply  on  account  of  the  color  of  the 
holder  of  the  ticket.  All  citizens  of  the 
country,  he  declared,  are  submitted  to 
the  same  laws  and  are  bound  by  the 
same  obligations. 

The  case  aroused  considerable  atten- 
tion in   Montreal   theatre  circles. 


Circuits  Booking  Dooley  Comedies. 

Negotiations  have  been  completed 
whereby  several  circuits  of  theatres 
booked  the  Johnny  Dooley  Comedies. 
Tyrad  Pictures  will  announce  the  list 
when  the  schedules  of  the  several  the- 
atres have  been  rearranged  to  permit 
of  the  films  being  shown. 


The  small  advertisement  is  not  to  be 
despised — especially  when  it  is  an  an- 
nouncement  in  The  World's  Classified  Ad- 
vertising Department. 


|hviCi    AiV>ptc,>  K-  tlx  n.\£lOt7.\l 

i_3.A.5SiV  iAtior)  of  tlx  (HotiijTj, 
VicCvirc  in^^istry,  li5C»?rpi>VAtx<>, -At 

Rochester,  Mcv  iJork,  c>tj  tbc  f  ^\) 

ln.iij<irc6  AT)t>  tjitjcttC9  ><"--«~»&»« 

1  Ijo  IJatu'pil  Associ.vtior)  of  tl)c 
.'\otioi)  K\ctiirc  li^^uAtiv,  lijcorpoiAtcii 

t.V-5irc5  to  Cxpvc?->  to  '>.*.i-»-r**Jfi.'.>,;f^ 

^  Eastman 

It?  Appi  vci  vcioi)  of  tbc  lt)^■aUl^^>U: 
LOiiti  il  a;ioi>5  »'l)i<l>  l)c  l>AS  tr>.v6c  to 
the  pi'o*^rc55  xt)d  ^c\'clopn;?cl?t  cf 
ti)c  xi't  iVi>i>  science  of  J>boCO<JI.\pl7y 


rc>:o<^i5iCior),  thcrcfWc,  of  Ojc  scr-^-icc  lie 
1>.\3  thiL*  rcij6ctcd.  It  la  rrcsohvci  cl;.\C 

riO.XORARY  Life  Mli.nBER 

of  t\)C  AsmciaCiov),  ai)d)  tbc  5ccrcC3.rv  is 
it)6tri.K;tci>  to  xx)sct-xbc ,  tbi*  iTnt>ut<^  on 
tbc  »ccoi  i>5  ^.r)il  to  tr&ijstijit  to  itrlAitnjjp 
A  cop\-  of  It  5utt^L^*  cr)t^o&5cS ^a^9Kiio 


Engrossed  Resolution  Making  Eastman  Honorary  Life  Member  of  N.  A.  M*  P. 


January  17,  1920 


THE    MOVING    PICTURE  WORLD 


389 


Clark  Charges  Exhibitor  Betrayal 
By  Use  of  Convenient  Advertising 


AMERICAN  exhibitors  have  been 
deliberately  betrayed  by  certain 
producers  and  distributors  at  a 
profit  to  the  latter,  for  their  unscrupu- 
lous breaches  of  faith  and  confidence, 
amounting  to  hundreds  of  thousands  of 
dollars  from  the  sale  of  'convenient' 
advertising  possibilities  in  strictly  en- 
tertainment film  to  national  advertisers, 
and  for  which  exhibitors  have  been 
charged  high  rentals.  This  practice  has 
grown  to  amazing  proportions.  It  has 
become  a  stealthy,  secret  method  of 
'playing  both  ends  against  the  middle,' 
a  violation  of  all  ethics,  written  or  un- 
written, which  govern  relations  between 
manufacturers  and  consumers,  and  a 
dangerous  form  of  capitalizing  exhibi- 
tor confidence  without  regard  for  the 
exhibitor's  moral  rights." 

This  is  the  keynote  of-a  statement  is- 
sued by  R.  H.  Clark,  general  manager  of 
the  New  York  exchange  for  First  Na- 
tional Exhibitors  Circuit  and  a  member 
of  the  board  of  directors  for  the  national 
organization,  in  which  he  attacks  the 
injection  of  "convenient"  advertising 
into  productions  sold  to  exhibitors  by 
producers  and  distributors  as  being  ex- 
clusively entertainment  films,  and  for 
which  exhibitors  pay  the  usual  service 
rentals.  The  facts  which  he  outlines  and 
the  allegations  he  makes  are  the  results 
of  information  which  he  declares  has 
been  imparted  to  him  by  exhibitors  in 
his  particular  territory,  and  which  has 
been  submitted  to  the  home  office  of 
First  National  by  theatre  owners  in 
practically  all  sections  of  the  country. 

"A  Miserable,  Petty  Trespass." 

"It  is  a  miserable,  petty  trespass  on 
conditions  which  compel  the  majority  of 
exhibitors  to  book  productions  without 
screen  examination,"  he  continues. 
"Cashing  in  without  regard  for  obliga- 
tion seems  to  be  the  actuating  impulse. 
These  same  producers  and  distributors 

<HMltlllllHUmillllinilllUHItHUIIIIIIII1IIII  nllllllllllllllllllllllUIIIIIUIillJ  J1II1IIIJII1II1IIII1IIIIII1IIIII 


Here  I  Take  My  Stand! 

A  shot  from  Williamson's  "The  Girl  of  the 
Sea,"  distributed  by  Republic. 


bellow  mightily  in  the  columns  of  the 
trade  journals  whenever  a  group  of  ex- 
hibitors in  any  territory  propose  to 
meet  an  issue  by  joint  action.  In  the 
same  stenographer  note  books  that  con- 
tain the  plaints  against  exhibitors  you'll 
find  letters  to  national  advertisers,  so- 
liciting money  in  exchange  for  'conven- 
ient' ad  values  in  pictures  they  release 
to  exhibitors  on  regular  service  con- 
tracts. 

"It  is  time  that  a  few  more  organiza- 
tions like  the  Miami  Valley  Exhibitors' 

£ltiiiiiiiiiiiriiiiiiiriiiiiiMiMriiiiiiiiiiiiii>iiiiiiiii>iiiiiiiiiiiiiiiitiitiiiiiiiiiiiiii  iiiriiiiiiiiiiitiitriiiiiiiiiliiiiiiiiriiiii'^ 

I  What  Mr.  Clark  says:  f 

I  It  is  a  miserable,  petty  trespass  | 

1  on  conditions  which  compel  the  | 

i  majority    of    exhibitors    to    book  | 

I  productions  without  screen  exam-  | 

I  ination.  | 

I  It  is  time  that  a  few  more  organ-  | 

I  izations  like  the  Miami  Valley  Ex-  | 

I  hibitors  League  and  the  Motion  | 

I  Picture    Exhibitors'    League    for  | 

i  New  York   State   took   steps   to  | 

1  prevent  a  continuation  of  the  prac-  | 

1  tice.  I 

I  Vv^ould  George  Horace  Lorimer,  | 

I  as  editor  of  the  Saturday  Even-  | 

I  ing  Post,  permit  any  author.    .    .  | 

1  to     specifically     mention     Blank  | 

1  cars  because  the  heroine  had  to  | 

I  drive  an  automobile?  | 

I  It    would    behoove    the    trade  | 

I  papers  to  instruct  their  reviewers  i 

1  to  watch   every  production  they  | 

1  see  for  purposes  of  criticism,  and  | 

i  to  state  in  their  reviews  whether  | 

I  or  not  the  pictures  contain   any  | 

I  form  of  unfair  advertising.  | 

^iiiiiiiiiniiiiiiiiiiniilitiiiiiiiiiitiiiiitiiiiiiiiiiiiiiliiiiiiiiiiiiiiinitiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiitiiiiiiiiiiiiiiiiniiiiiiS 

League  and  the  Motion  Picture  Exhib- 
itors' League  for  New  York  State  took 
steps  to  prevent  a  continuation  of  the 
practice.  There  may  be  exhibitors  who 
do  not  care,  but  they  are  very  few.  In 
this  territory  I  know  of  more  than  a 
score  of  instances  where  exhibitors  have 
complained  to  exchanges,  after  showing 
entertainment  films  booked  at  high  ren- 
tals, about  the  flagrant  advertising  at- 
tempts in  various  scenes.  Invariably, 
they  tell  me,  they  have  been  laughed  at, 
in  an  obviously  'if  you  don't  like  it  go 
to'  manner. 

Would   Lorimer   Permit  It? 

"Would  George  Horace  Lorimer,  as 
editor  of  the  Saturday  Evening  Post, 
permit  any  author  who  produces  a  short 
story  or  serial  for  him,  to  specifically 
mention  Blank  cars  because  the  heroine 
had  to  drive  an  automobile?  Would  he 
tolerate  the  publication  of  an  illustra- 
tion in  which  the  hero  stages  a  fight 
before  a  twenty-four  sheet  stand  cov- 
ered with  a  poster  advertising  a  partic- 
ular brand  of  cofTee?  Would  H.  O.  Davis, 
erstwhile  executive  and  producer  in  the 
motion  picture  business,  permit,  in  his 
present  capacity  as  editor  of  The  Ladies' 
Home  Journal,  the  use  of  a  line  beneath 
the  name  of  a  prominent  author,  to  the 
effect  that  the  author  used  a  certain 
massage  cream? 

Suggests  Action  by  Reviewers. 

"An  exhibitor,  told  me  yesterday  that 


twice  within  a  week  he  has  shown  pic- 
tures featuring  well  known  stars,  and 
released  as  special  productions,  which 
contained  convenient  advertising  by  big 
concerns.  Another  theatre  owner  showed 
me  a  slide,  sent  him  by  an  exchange 
as  part  of  the  advance  work  on  a  special 
he  had  booked  with  a  popular  star.  At 
the  bottom  of  the  slide,  so  arranged  that 
it  could  not  be  cut  off,  was  a  line  stat- 
ing that  the  star  used  a  certain  brand 
of  cofTee,  which  is  regularly  advertised 
in  the  national  magazines. 

"It  would  behoove  the  trade  papers  to 
instruct  their  reviewers  to  watch  every 
production  they  see  for  purposes  of 
criticism,  and  to  state  in  their  reviews 
whether  or  not  the  pictures  contain  any 
form  of  unfair  advertising.  This,  at 
least,  would  serve  to  warn  exhibitors  in 
advance,  and  it  would  put  an  effectual 
check  on  the  practice.  There  are  a  num- 
ber of  exhibitors  in  New  York  State 
who  would  subscribe  to  any  medium 
which  would  tell  them  honestly  whether 
various  releases  classified  as  entertain- 
ment had  been  sold  out  to  advertisers." 


Henry  Alvah  Strong  Left 

More  Than  $16,000,000 

THAT  Henry  Alvah  Strong's  faith 
in  George  Eastman's  inventions 
was  well  rewarded  is  shown  by 
the  fact  that  the  appraisal  of  •  Mr. 
Strong's  estate  discloses  more  than  $16,- 
000,000.  When  George  Eastman  was  a 
young  man  with  a  great  idea  and  no 
money,  it  was  Mr.  Strong  who  decided 
that  Eastman  was  the  sort  of  a  man 
who  would  make  good  and  consequently 
sold  out  his  harness  business  to  raise 
$10,000  with  which  to  back  Eastman.  Mr. 
Strong  was  president  of  the  Eastman 
Kodak  Company.  He  died  a  few  months 
ago. 

Julius  S.  Wile  and  Walter  S.  Hubbell 
have  just  completed  an  apraisal  of  the 
Strong  estate  and  filed  it  with  the  Mon- 
roe County  Surrogate  Court.  The  gross 
estate  is  valued  at  $16,052,408.77,  and  the 
net  value  of  the  real  and  personal  prop- 
erty is  $15,062,880.75.  It  is  believed  that 
Mr.  Strong  was  at  one  time  worth  many 
more  millions,  because  some  years  ago 
he  lost  control  of  the  Eastman  company 
when  he  sold  a  large  block  of  his  stock 
to  recuperate  losses  on  western  mining 
investments. 

The  transfer  tax  statements  show  that 
he  invested  his  estate  in  over  half  a 
hundred  utility  companies  in  New  York 
State,  in  stock  of  most  of  the  large  rail- 
roads and  oil  companies  of  the  country, 
manufacturing  companies  of  almost 
every  description  and  a  number  of  small 
investments  in  comparatively  obscure 
firms.  He  invested  $25,000  in  bonds  of 
the  Russian  government.  Nearly  $1,- 
500,000  is  in  Liberty  bonds.  His  stock 
in  the  Eastman  Kodak  Company  is  val- 
ued at  $7,652,350,  of  which  $416,000  was 
in  preferred  stock. 


Theatres  for  sale;  theatres  for  rent,  and 
theatres  wanted  by  live  managers  are  listed 
very  frequently  in  The  World's  Classified 
Advertising  Department. 


390 


THE    MOVING    PICTURE  WORLD 


January  17,  1920 


in  Personal  Touch 


iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiitiiiiiiiiitiiiiiiiriitiitiiiiii 


By  Sam  Spedon 

L STEWART,  of  Atlanta,  director 
of  publicit}'  for  the  S.  A.  Lynch 
•Southern  Enterprises  was  in  New 
York  on  January  3  and  4  in  conference 
with  S.  A.  Lynch  and  Y.  F.  Freeman, 
S.  A.  L.  Enterprises,  who  are  sojourning 
in  New  York  for  about  ten  days,  before 
returning  South. 

*  *  * 

Hugh  Thompson,  after  completing  his 
work  as  leading  man  in  the  Arto  pro- 
duction, "Cynthia-of-the-Minute,"  will 
spend  ten  days  vacationing  at  Miami, 
Fla.,  when  he  will  return  East. 

*  *  * 

L.  D.  Lyons,  representing  Robertson- 
Cole  at  Washington,  D.  C.,  has  been 
spending  a  couple  of  weeks  in  New  York, 
visiting  his  immediate  family  and  call- 
ing on  his  many  friends.  Mr.  Lyons 
formerly  represented  Fox  at  Washing- 
ton. He  say  "the  capital  city  was  never 
more  prosperous,  they  can't  handle  the 
business." 

*  *  * 

O.  W.  Biarmer,  secretary  and  manager 
of  the  Unista  Film  Manufacturing  Com- 
pany, Inc.,  of  Bayonne,  N.  J.,  was  in  New 
York  last  week.  Mr.  Biarmer  is  asso- 
ciated with  David  Horsley  and  C.  F. 
Pope  in  labratory  work.  Their  plant 
is  equipped  with  all  the  modern  para- 
phernalia and  facilities,  including  a 
thoroughly  up  to  date  studio,  for  han- 
dling every  phase  of  commercial  work, 
printing,  developing  and  projection  de- 
partments. The  plant  is  located  in  the 
Horsley  studio,  which  has  been 
thoroughly  renovated  and  remodeled. 

*  *  * 

John  F.  Pryor,  W.  M.  Snead,  R.  D. 
Craver,  M.  P.  Cobb,  E.  Lea,  Harry  Lea, 
Gordon  Tuggle  and  Edmund  Rosenstock, 
exhibitors  from  Virginia  and  nearby 
states,  were  in  New  York  over  the  holi- 
days. They  saw  the  old  year  out  and 
the  new  in,  with  all  the  old  time  trim- 
mings and  kept  open  house  to  make 
everybody  happy  and  welcome — we  en- 
joyed calling  on  them.  The  same  party 
will  make  an  automobile  trip  to  New 
Orleans,  attending  the  Mardi  Gras  on 
February  5  and  proceeding  thence  to  the 
Coast  to  visit  all  the  studios  at  Holly- 
wood and  vicinity.  It  behooves  the  man- 
agers to  give  them  a  hearty  welcome  and 


make  their  visit  a  memorable  one.  They 
all  belong  to  the  F.  F.  V.  and  the  best 
of  them. 

*  4:  * 

Juanita  Hansen,  who  recently  arrived 
in  New  York  from  the  Coast  to  begin 
a  Pathe  serial,  is  frequently  seen  on 
Fifth  avenue  replenishing  her  wardrobe. 
She  is  occupying  the  studio  apartment 
formerly  occupied  by  Texas  Guinan. 

*  ♦  * 

William  C.  Lentel,  author  of  the  Pan 
Alley  series,  produced  by  Fox,  is  about 
completing  two  scenarios  for  Fox,  that 
are  said  to  be  something  sensational. 

*  *  * 

James  B.  Kelly,  formerly  special  rep- 
resentative for  Universal  and  special 
sales  manager  for  Hallmark,  has  been 
appointed  manager  of  the  Buffalo  office 
of  the  United  Picture  Theatres  of 
America. 

*  *  * 

Robertson-Cole  has  absorbed  all  the 
Hallmark  exchanges  throughout  the 
United  States. 

*  *  * 

Charles  Giblyn,  who  recently  resigned 
from  the  Famous  Players,  it  is  rumored, 
will  very  shortly  announce  connection 
with  a  new  organization. 

*  *  * 

Sydney  Abel,  of  Fox,  who  went  to 
England  a  short  time  ago,  will  make 
a  tour  of  the  entire  continent  before  re- 
turning to  America.  Mr.  Abel  went 
abroad  to  confer  with  Fred  Madaunt 
Hall,  who  took  over  the  Fox  London 
office,  succeeding  Ernest  Reel. 

*  *  * 

Eddie  O'Harra,  studio  reporter  for 
the  Marshall  Neilan  Productions,  went 
to  Bear  Valley  with  Marshall  Neilan, 
Margery  Daw,  Matt  Moore  and  other 
players  to  take  a  few  scenes  in  the 
snow  clad  country.  A  snow  storm  came 
on  and  they  were  detained  for  two  days 
with  only  a  limited  supply  of  provisions. 
The  incident  was  wired  to  Pete  Smith 
in  New  York,  but  he  was  afraid  to  use 
it  for  fear  it  would  be  interpreted  as 
a  press  story.  We  happened  to  see  the 
telegram  and  we  thought  it  was  a  good 
one  on  Pete  and  too  good  to  be  dis- 
carded. 

*  *  * 

C.  C.  Johnson,  secretary  of  the  United 
Picture  Theatres,  left  for  Chicago  on 


January  5.  From  there  he  will  go  to 
Pittsburgh  to  address  meetings  of  the 
local  boards  to  talk  over  plans  of  the 
ensuing  year. 

*  *  * 

Gramie  and  Lewis,  formerly  of  the 
accountant  department  of  the  Famous 
Players-Lasky,  took  over  the  Boston 
Theatre  at  7  West  110th  street.  New 
York.  It  has  been  entirely  remodeled 
and  decorated. 

*  *  * 

A.  L.  Kahn,  of  Kansas  City,  state 
rights  buyer  and  manager  of  the  Cres- 
cent Film  Company  and  Sam  Werner  of 
the  United  Film  Service,  of  St.  Louis, 
were  in  New  York  the  week  of  Janu- 
ary S.  They  both  said  that  their  busi- 
ness was  hampered  for  ten  days  during 
the  coal  strike,  but  since  it  has  been 
settled,  it  has  come  back  strong  and 
business  was  never  better.  Messrs. 
Kahn  and  Werner  were  actively  en- 
gaged during  their  stay  in  buying  new 
pictures  for  their  territories. 

*  *  * 

Irving  Green,  formerly  with  Para- 
mount and  International,  is  now  in  the 
exploitation  department  of  Pathe.  He 
will  edit  a  special  exhibitors'  service 
organ. 

*  *  * 

Frank  Spellman,  amusement  manager 
for  Kearns  Dempsey,  leaves  this  week 
for  the  Coast.  He  will  Visit  many  of 
the  Pathe  exchanges  en  route. 

*  *  * 

Bill  Raynor,  New  York  exchange  man- 
ager of  the  Pathe,  is  on  the  sick  list 
with  a  severe  cold.  He  hopes  to  be 
back  at  his  desk  by  January  12. 

*  *  * 

J.  M.  Schine,  of  Gloversville,  N.  Y., 
proprietor  of  the  Hippodrome  Theatre 
in  that  city,  was  in  New  York  on  Janu- 
ary 5  and  6.  He  added  his  testimony 
to  the  general  prosperity  of  the  industry. 

*  «  * 

Irving  Cohn,  until  recently  with 
Charles  R.  O'Reilly  as  manager  of  the 
Sixty-Eighth  Street  Theatre,  New  York, 
is  now  located  at  the  North  Star  Thea- 
tre, 106th  street  and  Fifth  avenue,  as 
manager  of  one  of  Sydney  S.  Cohen's 
liiuises.  Mr.  Cohn  left  Mr.  O'Reilly  by 
niutiial  arrangement  with  Sydney  Cohen. 


Avast  There,  'Vou  Salt  of  the  Earth  (and  Sea)  Exhibitors!  Here's  George  Walsh  in  "The  Shark." 

George  is  a  shark  at  the  action  stuff,  as  you  know,  so  get  set  tor  tliis  new  Fox  release. 


January  17,  1920 


THE    MOVING    PICTURE  WORLD 


391 


With  Well-Known  Film  Folk 


iiriiMiimiitiiiiHitiinMiuiiriiiriiiiMMUiitinnintninniirMniiiriiriiMiiiiMiMiiiniiniirniiiriirMriirHMiiniiiinMiiiriiriiiiiriiriiuiMnuMiiiiMiiiiHiiHriiiiiinti 


W.  H.  Linton,  treasurer  of  the  New 
York  State  Exhibitors'  League  and  pro- 
prietor of  theatres  at  Utica,  Little  Falls 
and  New  Amsterdam,  N.  Y.,  was  in  New 
York  the  week  of  January  5.  In  the 
Spring  Mr.  Linton  will  entirely  remodel 
and  redecorate  his  Hippodrome  Theatre 
at  Utica,  N.  Y. 

*  *  * 

Eugene  O'Brien,  of  the  Fox  publicity 
department,  took  unto  himself  a  wife 
on  Christmas  day.  The  publicity  de- 
partment presented  him  with  a  service 
set. 

*  *  * 

Harold  Rodner,  United  Theatres  ex- 
change manager  at  Detroit,  is  now  en- 
gaged in  special  exploitation  work  for 
the  same  company  in  the  New  York 
exchange. 

*  *  * 

J.  Searle  Dawley,  directing  "The  Har- 
vest Moon,"  starring  Doris  Kenyon,  is 
assisted  by  his  brother  Bert  Dawley,  act- 
ing as  the  well  known  director's  camera- 
man. 

*  *  * 

Ira  Arronson,  special  repesentative  at 
Pittsburgh  for  the  United  Theatres,  was 
in  New  York  over  New  Year  in  confer-- 
ence  with  the  home  office. 

*  *  * 

C.  A.  Meade,  of  the  C.  B.  Price  Co., 
Inc.,  has  closed  with  J.  A.  Schuchert, 
of  Buffalo,  for  the  state  rights  of  "The 
Log  of  U-35"  for  Northern  New  York. 

*  *  * 

John  J.  Mclnerney,  attorney  for  the 
New  York  Exhibitor  State  League,  was 
stopping  at  the  Hotel  McAlpin  during 
the  week  of  January  5. 

*  *  * 

C.  A.  Willat  leaves  for  the  Coast  on 
January  12  to  produce  a  special  feature 
under  the  direction  of  his  brother, 
Irving  Willat.  Mrs.  C.  A.  Willat  leaves 
for  London,  England,  on  January  28  to 
visit  her  grandmother,  mother  of  the 
late  William  T.  Rock. 

*  *  * 

L.  E.  Ouimet,  president  of  the  Special- 
ty Import  Company  of  Montreal,  was  in 
New  York,  January  5  and  6.  He  has 
just  closed  a  contract  with  the  Anglo- 
Canadian  Picture  Plays.  Ltd,  to  handle 
its  production  in  Canada.  This  company 
is  made  up  of  a  number  of  English  cap- 


italists who  are  exploiting  the  products 
of  fourteen  English  producers  who  are 
putting  their  pictures  on  the  American 
market.  Mr.  Ouimet  will  return  to  Mont- 
real this  week  and  will  take  his  family 
to  California  where  they  will  spend  the 
winter.  He  will  not  remain  there  with 
them,  but  will  return  to  Montreal. 

*  *  * 

H.  Johnston  has  been  appointed  the 
New  Jersey  representative  of  Robert- 
son-Cole and  H.  A.  Fuld  has  been  made 
the  Brooklyn  representative. 

*  *  * 

F.  Goldfarb  has  been  appointed  mana- 
ger of  the  New  York  exchange  for  Rob- 
ertson-Cole and  C.  H.  Rosenfeld  assis- 
tant manager. 

*  * 

Edward  SedgwJck,  of  the  Fox  scenario 
department,  has  been  blessed  with  an 
addition  to  his  family.  She  is  called 
Mary  Ellen  Sedgwick.  Happy  New  Year 
to  Mary  Ellen  and  all  her  family. 

*  *  * 

James  Goebel,  of  the  Autographed 
Films,  will  leave  for  Wyoming  and  Far 
West  to  photograph  the  remnants  of 
Indian  life  in  that  territory.  He  will 
leave  about  the  middle  of  January. 

*  *  * 

T.  E.  Letendre  announces  that  he  has 
launched  out  for  himself  in  theatrical 
exploitation  and  publicity,  with  offices 
at  574  Fifth  avenue.  T.  E.  was  always 
an  ever  ready  help  and  we  wish  him  a 
prosperous  and  happy  New  Year. 

L.  P.  Langford,  secretary  and  treas- 
urer of  the  Wisconsin  Theatre's  Supply 
Company,  has  an  abiding  belief  in  his 
mascot,  the  office  cat,  to  whom  he  is 
pleased  to  credit  all  his  success  and 
prosperity. 

■If     *  if 

Owen  McKivitt,  manager  of  the  Bijou 
Theatre,  is  the  man  made  famous  in 
Racine,  Wis.,  by  using  a  steamship 
hauser  for  keeping  the  crowds  back  in 
his  lobby. 

*  *  * 

E.  H.  Ryan  and  John  Pretain,  late  of 
Seattle,  of  the  American  Film  Com- 
pany, make  a  great  team  in  "American- 
izing" their  territory. 

*  *  * 

The  Professional  Women's  League  will 


hold  a  ball  at  the  McAlpin  Hotel  in 
New  York  on  January  22.  Elsie  Janis, 
who  is  a  member,  will  lead  the  screen 
stars  who  are  expected  to  attend. 

*  *  * 

Moe  Kerman  has  been  appointed  man- 
ager of  the  New  York  exchange  of 
Tyrad  Pictures,  Inc.  Kerman  resigned 
as  assistant  manager  of  Realart's  New 
York  territory  to  take  over  his  new 
duties.  He  was  formerly  manager  of  the 
United  Picture  Theatres'  Albany  office 
and  is  well  known  to  the  local  exhibi- 
tors, having  operated  a  chain  of  theatres 
in  Brooklyn  for  a  number  of  years. 

>ti     4i  * 

E.  A.  Eschman,  Chicago  exchange 
manager  of  Pathe  ;  W.  B.  Frank,  special 
feature  salesman  for  Pathe  at  Indian- 
apolis; W.  S.  Wessling,  Southern  district 
representative ;  Frank  Rogers,  central 
division  manager;  B.  M.  Moran,  branch 
ma.iager  at  Albany;  H.  R.  Calloway, 
star  salesman  of  Cincinnati;  M.  G. 
Kronacher,  of  the  New  York  sales  force; 
Phil  Ryan,  assistant  sales  manager  of 
the  New  York  office,  and  Elmer  R. 
Pearson,  special  feature  sales  manager, 
were  all  in  conference  with  Fred  C. 
Quimby,  general  sales  manager,  at  the 
Pathe  home  office  in  New  York,  the 
week  of  January  S.  They  all  report  a 
top  notch  business  and  general  pros- 
perity throughout  their  territories. 

*  *  * 

Frank  J.  Rembusch,  of  Indiana  and 
the  United  States  at  large,  secretary  of 
the  Motion  Picture  Exhibitors'  League 
of  America,  Inc.,  dropped  into  New  York 
on  the  morning  of  January  S  just  as  he 
promised  in  a  telegram  sent  the  previous 
week  he  would  do.  The  Hoosier  exhibi- 
tor was  enthusiastic  over  business  con- 
ditions in  the  country  where  his  the- 
atres are  situated.  During  his  three-day 
stay  he  met  up  with  Peter  J.  Schaefer 
and  Ernest  H.  Horstmann,  and  at  last 
accounts  had  an  appointment  to  meet 
William  A.  Brady,  president  of  the 
National  Association.  If  Frank  keeps 
his  word — and  he's  strong  on  that  sort 
of  thing— he'll  write  us  a  note  next  week 
telling  of  some  of  the  things  that  came 
under  his  eye  in  New  York. 


Why  Stop  at  Avenue  A,  Jim?  You  Should  Go  Down  the  Whole  Alphabet. 

Jim  Corbett  adding  joy  to  lite  in  his  Universal  feature,  "Tlie  Prince  of  Avenue  A.' 


392 


THE    MOVING    PICTURE  WORLD 


January  17,  1920 


Cradle  Rocking  for  an  Infant  Industry 

Glancing  Through  Moving  Picture  World  Ten  Years  Ago 


THE  issue  of  Moving  Picture  World 
dated  January  15,  1910,  would  not 
create  much  of  a  sensation  in  these 
days  of  motion  picture  trade  journalism — 
but  its  "sinews  of  war"  department  was, 
nevertheless,  representative  of  the  biggest 
and  best  advertisers  in  the  business.  News 
was  much  scarcer  than  adverts — and 
"stories  of  the  films"  was  the  fattest  of 
all  sections  of  the  work. 

Pictures  of  movie  actors  were  due  to 
"bust  out  in  the  lobby"  of  picture  theatre 
via  Kalem's  offer  of  a  frame  of  'em  for 
$16,  f.  o.  b.  lobby.  The  World  gave  a  whole 
page,  illustrated  with  a  cut  of  the  frarne, 
to  a  description  of  the  innovation,  while 
Kalem  was  content  with  a  quarter-page 
advertisement  on  the  subject. 

"Brighten  the  (Lobby)  Corner*." 

"No  amount  of  banners  or  posters  will 
give  a  lobby  the  class  and  attraction  of  this 
frame.  //  will  draw  the  best  people  to 
your  house."  So  spake  Frank  Marion  in 
the  Kalem  announcement. 

Tracing  back  over  the  intervening  years, 
it  may  be  contended  that  "the  best  people" 
would  never  have  seen  photoplays  had  it 
not  been  for  Kalem  and  its  frame  of  actors! 
Latter-day  exponents  of  the  art  might 
give  you  an  argument — but  when  they  do 
read  'em  that  Frank  Marion  assertion  and 
see  if  they  don't  shrivel! 

"Music  hook-ups,"  so  fashionable  in  mod- 
ern cinemas,  were  vogue  ten  years  ago 
via  the  song  slide.  Many  firms  were  busy 
on  the  "illustrated  song"  job  and  there 
were  opportunities  to  "hook"  the  pleasant 
little  ditty  "My  Irish  Prairie  Queen"  (North 
American  Slide  Co.,  Philadelphia)  with 
"The  Life  of  Moses"  (Edison  release). 

Incidentally,  "Moses"  was  in  many 
parts,  advertised  separately. 

In  those  days  famous  composers  didn't 
write  songs  especially  for  photoplays,  and 
the  "exhibitor"  had  to  take  chances  on 
glass  slide  exploitation.  But  the  "music 
hook-up"  got  its  start  thusly  though  crudely. 

"The   Tide   of   Fortune"  Rising. 

"Two  'Imp"  Releases  a  Week!  Then 
Three!  And  Then  Four!"  was  the  R.  H. 
Cochrane  heading  to  a  Laemmle  adver- 
tisement announcing  "The  Tide  of  For- 
tune." Universal  now  considers  it  a  poor 
week  when  they  don't  issue  that  many  in 
a  day,  no  doubt. 

Explaining  the  story  of  "The  Tide  of 
Fortune,"  the  advertisement  says :  "It  tells 
the  story  of  the  ups  and  downs  of  a  rich 
family  and  proves  that  in  some  cases  the 
black  sheep  turns  out  to  be  the  bell  cow," 
Thus  you  will  observe  that  R.  H.  C.  was, 
even  then,  such  a  good  advertising  man  that 
he  could  turn  a  sheep  into  a  cow  bv  the 
magic  of  his  word-building.  And  look  at 
all  the  practice  he's  since  had  in  ten  years! 

Sam  Bullock,  Fight  (Picture)  Promoter. 

Your  old  friend  Sam  Bullock  was  mana- 
ger of  the  Lake  Shore  Film  and  Supply 
Company  of  Oeveland,  advertising  tlie 
Johnson-Ketchel  fight  pictures  to  beat  the 
band — "booking  with  licensed  exhibitors 
only."  Sam  is  still  in  the  "fight"  business — 
keeping"  the  screen,  safe  from  Damnadver- 
tisers,"  so  to  paraphrase. 

Motion  pictures  of  the  wine  industry 
for  lecture  purposes  were  made  at  Wah- 
toka,  Cal.,  under  direction  of  Horatio  Stoll, 


secretary  of  the  Grape  Growers  of  Califor- 
nia. Writing  on  the  day  after  the  Supreme 
Court  had  declared  "2.75"  an  illegal  frac- 
tion and  ten  days  before  the  Constitution 
becomes  Constitutional,  one  feels  that  this 
story  might  better  be  cut  short — even  the 
old  Underwood  is  choked  xvith  greasy 
tears! 

"Discovering"  Pictures  for  Advertising. 

Elsewhere,  and  for  some  time,  much  is 
being  said  about  using  the  screen  for  ad- 
vertising. Out  in  Wahtoka,  Cal,  ten  years 
ago,  they  were  awakening  to  the  propaganda 
of  the  photo-screen.  "People  in  Fresno  and 
other  counties,"  said  Secretary  Stoll,  "have 
not  realized  up  to  this  time  the  value  of 
moving  pictures  for  advertising  purposes." 

Shades  of  Watt  Rothacker;  ditto  Harry 
Levey,  et  al !  If  Wahtoka  was  slow,  ten 
years  ago,  everybody  from  Hostetter's 
Headache  Bitters  to  Paruna  Baking  Liquids 
are  away  out  in  front,  just  now.'  Ask 
Sydney  S.  Cohen  if  they  ain't  {even  if  that 
is  bum  and  colloquial  English).  And  as 
for  Alfred  S.  Black,  "he'll  say  so!" 

Exposing  Trick  of  Film  Producer. 

Our   own    G.    P.    Von   Harleman,  of 

Chicago,  took  a  trip  to  George  K.  Spoor's 
studio  and  wrote  a  stickful  on  a  "marvel- 
ous stage  setting"  Essanay  had  completed. 
"We  have  a  story  in  the  making,"  said 
Mr.  Spoor,  "with  two  or  three  summer 
scenes,  and  as  it  is  impossible  to  make  the 
[)icture  out  of  doors  we  have  built  a  little 
summer  scenery  inside  the  studio." 

Just  about  there  started  the  deceit  pro- 
ducers have  since  practiced  on  the  public 
to  an  amasing  extent.  Rainsorms  from 
the  city  water-works,  sunshine  from  kero- 
sene, whirl-winds  from  Typhoon  fans,  and 
'\ich-like"  chicanery  has  gone  on  to  a 
tremenduous  extreme  from  the  "Summer 
scenery"  start  at  Edgewater,  near  Chicago, 
when  a  painted  drop  was  made  to  bloom 


William  ("Daddy")  Paley. 

One  of  the  first  infants  in   the  industry. 
The    first    man    to    shoot  motion 
pictures.    .Now  technical  expert 
with  National  Film. 


as  the  flowers  around  the  State  House  in 
Sacramento. 

Days  of  Struggle  and  Travail. 

Regular  weekly  releases  made  on 
Wednesday  were  promised  by  the  Acto- 
phone  Company  to  be  made  in  "the  large 
plant  of  the  defunct  Cameraphone  Com- 
pany." Take  down  your  Chinese  mathe- 
matical frame  and  figure  how  many  pro- 
ducing firms  have  "refunded"  since  1910.' 

The  Pantograph  Company  made  its  first 
release.   The  Phoenix  Company  announced 
"The    Celebrated    Case" — a   double    reel ! 
Pilar-Morin  Gets  Into  Pictures. 

Edison  announced  the  engagement  of 
Mme.  Pilar-Morin  to  play  the  name-role 
in  "The  Japanese  Peach  Boy."  Her  Edi- 
son release,  "Comedy  and  Tragedy,"  was 
accredited  with  being  the  greatest  work  in 
film  pantomiming  the  industry  had  known 
up  to  them. 

And  why  not?  Pilar-Morin  was  the 
greatest  artist  France  has  ever  sent  to  our 
shores — pantomimist,  we  mean — and  she 
later  was  David  Belasco's  greatest  "Mme. 
Butterfly."  Incidentally  it  was  rare,  in  those 
days,  to  mention  a  star  in  films — the  title 
was  the  thing! 

Vitagraph's  "Home  Talent"  on  View. 

Vitagraph  gave  a  dinner  to  friends  and 
200  employes,  Januarj'  8,  1910.  Over  600 
guests  were  invited  to  be  entertained  at 
(a)  dinner,  (b)  vaqdeville,  (c)  dance  and 
(d)  a  "general  good  time."  Here's  the 
program  as  devised  to  introduce  the  arts 
and  sciences  of  the  Vitagraphists : 
\.—A  Reel  of  Vitagraph  Pictures: 

A   surprise   for  everyone. 

2.  — Baritone  Solo  Signer  Corroccini 

3.  — Comedy  Sketch 

Florence  Turner  and  Maurice  Costello 

4.  — Dramatic  Reading  Bill  Phillips 

5.  — .Songs  and  Cartoons  Sam  Spedon 

6.  — .Magic  and  Mystery .  .Albert  E.  Smith 

7.  — Irish  Sketch 

VanDyke  Brooke  and  William  Shea 

8.  — Soprano  Solo  Madam  St.  Loup 

<>. — Cohen  at  Greenfield.  Walter  Ackerman 

10.  — Monologue  and  Nonsense 

J.  Stuart  Blackton 

11.  — Vitagraph  Review 

Vitagraph  Stock  Company 

12.  — Vitagraph  Photoplays 

An  enjoyable  time  was  had  by  all. 

Rather  interesting  bill,  eh  zvot? 

Film  Prognosticates  Air  War. 

.Among  the  films  announced  for  release 
in  1910  was  a  work  of  Charles  Urban  en- 
titled "The  Battle  in  the  Clouds."  The 
description  :  "A  graphic  picture  illustrating 
what  may  occur  when  the  airship  is  suf- 
ficiently perfected  to  become  an  engine  of 
destruction,  which  some  of  its  devotees 
believe  is  possible."  Probably  those  who 
saw  the  film  looked  upon  it  as  high  class 
comedy. 

At  all  events  this  present  scrivner  sat 
in  a  London  Music  Hall  (in  1913)  three 
years  after  the  Urban  release  and  witnessed 
a  sketch  called  "War  in  the  .\'\t"  while 
Londoners  laughed  right  out  loud  at  the 
sensational  goings-on,  as  London  was 
"bombed  and  burned"  on  the  Palladium 
stage.  But  the  "Nero's"  who  fiddled  in 
the  orchestra  pit  didn't  have  time  to  laugh. 

If  you  are  concerned  in  what  Moving 
Picture  World,  January  22,  1910,  con- 
tained— get  next  week's  issue.  W.  K.  H. 


January  17,  1920 


THE    MOVING    PICTURE  WORLD 


393 


Rubbernecking  in  Filmland 


CHRISTMAS  week  and  as  warm  as 
toast,  and  everj'body  feeling  just 
about  as  crisp  and  as  full  of  snap 
as  a  piece  of  toast  that  has  been  left 
over  from  day  before  yesterday's  break- 
fast. 

The  thermometer  has  been  dallymg 
between  eighty  and  eighty-five  for  the 
last  ten  days  and  a  couple  of  time  it 
flirted  around  and  came  as  near  as  three 
points  of  making  a  date  with  ninety. 


f.   ■  •  :  ■ 

^        >     -  k  -  -  

"Seeing"  Things. 

ZaSu  Pitts  and  Claude  H.  Mitchell,  star 
and  director  of  Brentwood's 
"Seeine  It  Through." 

^,(,„n,iiiiiiiIliH  iiiriiiiiilJ  IMriiiii  iiiiiiiiiNimi  nimii  iiiiimiiiiniiiii  irii 

Of  course  the  weather  is  wonderful. 
Recent  arrivals  from  the  East  are  JuU 
of  "wonderfuls,"  "glorious's,"  and  "did 
you  evers  !"  And  even  those  of  us  who 
have  been  out  here  two  or  three  years 
stop  saying  our  prayers  for  enough  cool 
weather  to  put  a  little  pep  mto  us,  to 
admit  it  when  we  are  pressed. 

A  lady  tourist  called  the  turn  on  the 
weather  not  long  ago  when  she  said, 
"If  one  stays  in  California  long,  one 
gets  the  ong-wee." 

I'll  say  they  do,  and  the  trouble  is 
that  it  is  so  hard  to  find  anything  to 
take  for  the  "ong-wee"  nowadays.  Out- 
side of  that,  the  weather  in  West  Coast 
Filmland  is  all  that  it  is  cracked  up  to 
be. 

Nature  Never  More  Beautiful. 

The  mountain  laurel  is  in  bloom  and 
the  foothills  never  were  more  beautiful. 
If  I  were  an  artist  I'd  paint  a  picture 
of  'em  if  I  had  to  use  my  other  shirt 
as  a  canvas.  The  almond  trees  are  full 
of  milk-white  blossoms;  the  olive  trees 
are  as  green  as  green  can  be,  and  the 
boles  of  the  walnuts  glow  like  dull  sil- 
ver in  the  moonlight. 

Our  trees  are  at  their  best,  out  here, 
in  the  winter  time;  only  the  sycamore 
loses  its  leaves,  and  there  are  not  many 
sycamores.  The  live  oaks  are  scatter- 
ing their  seeds  on  the  lawns.  The  pep- 
pers are  festooned  with  long,  grape-like 
clusters  of  red  berries;  the  air  is  filled 
with  the  spicy  odor  of  eucalyptus  acorns 
and  camphor  leaves,  and  every  vagrant 


Nature  Looks  Her  Best 
As  West  Coast  People 
Celebrate  Warm 
Christmas 
By  Giebler 

breeze  that  blows  brings  us  the  sweet 
scent  of  orange  flowers  from  the  citrus 
orchards — and  all  the  comedy  lots  are 
full  of  beautiful  one-piece  suit  bathing 
girls. 

It  Was  a  Merry  Christinas. 

Christmas  passed  with  much  merri- 
ment. Filmland  had  many  parties  and 
gatherings — too  many  to  be  enumerated 
here.  The  cafes  and  dining  rooms  did 
a  roaring  business,  and  thanks  to  the 
"bring  your  own"  rule,  things  were  not 
absolutely  arid  in  spite  of  the  drought. 
If  there  was  a  sad  note  anywhere  in 
the  festivities  it  came  with  the  thought 
that  even  cellars  have  bottoms  and  the 
knowledge  that  every  gulp  brought  the 
gulpers  one  step  nearer  to  Adam's  ale 
and  soda  pop  for  liquid  nourishment. 

Christmas  was  good  to  me.  I  got  a 
tie,  an  ash  tray  and  some  socks  from 
Santa  Claus ;  engraved  and  embossed 
cards  from  Marshall  Neilan,  Allan  Dwan, 
Lew  Cody,  J.  Hesser  Walraven,  Si 
Snyder,  Tom  North,  Jim  HoflF  of  Ours, 
and  many  others;  a  beautiful  poem 
about  a  lady's  picture  from  Harold  Bell 
Wright,  written  by  Harold  himself;  and 
to  brim  the  cup,  a  set  of  signed  photo- 
graphs from  the  Sennett  Beauties,  in- 
cluding Charlie  Murray  and  Ben  Turpin. 
Levino   Plays  Santa  Claus. 

There  was  much  gift  giving  and  re- 
ceiving in  the  colony.  It  would  take  too 
much  space  to  print  a  complete  list  of 
the  presents,  but  mention  should  be 
made  of  the  almost  new  dark  green 
automobile  that  Albert  Shelby  Levnio, 
of  the  Metro  studio,  presented  to  a  total 
stranger  one  evening  during  the  festive 


season  while  Albert  and  his  better  half 
were  calling  on  some  neighbors. 

Mention  should  also  be  made  of  the 
Pathe  camera  that  Henry  Lehrman  be- 
stowed on  some  person  or  persons  un- 
known who  called  at  the  studio  during 
the  stilly  watches  of  the  night  to  re- 
ceive the  gift. 

Taking  it  by  and  large,  Filmland  is 
happy  and  busy. 

I  visited  the  Brentwood  plant  and 
found  it  a  regular  ant-hill  of  activity 
and  all  cluttered  up  with  hand-picked 
atmosphere  diked  out  in  soup-and-fish, 
diamonds  and  decollette. 

Kolker  Teaches  Politeness. 

Henry  Kolker  was  making  a  play 
called  "The  Third  Generation,"  with 
three  magnificent  sets  representing  the 
lobby,  grand  staircase  and  the  diamond 
horseshoe  of  the  big  opera  house  in 
New  York.  Mr.  Kolker  was  working  on 
a  big  scene  showing  the  audience  coming 
into  the  house  and  going  to  their  boxes. 

Henry  made  the  bunch  of  atmosphere 
act  like  real  society  folks.  The  gents 
bowed  and  scraped  and  some  of  them 
reared  back  so  far  that  their  long-tailed 
coats  almost  swept  the  floor,  and  ' 
ladies  peacocked  along  in  their  fine 
feathers  and  furs  and  held  little  recep- 
tions here  and  there  in  the  lobby  and 
on  the  staircase.    It  was  all  very  fine. 

Mahlon  Hamilton  is  playing  the  lead 
in  the  picture  and  Betty  Blythe  and 
Betty  Brice  are  the  leading  feminine 
support.  To  keep  you  from  getting 
those  two  names  mixed  up,  as  I  did  at 
first,  Betty  Bryce  is  the  lady  we  used  to 
know  as  Rosetta  Bryce  when  she  was 
on  the  V.  L.  S.  E.  program  a  while  back. 
ZaSu  Not  Zasu. 

In  addition  to  Mr.  Hamilton  and  the 
two  Betty's,  Jack  Pratt,  who  is  Miss 
Bryce's  other  half  in  real  life,  Fred  Kel- 
sey,  Joseph  Swickard,  Edward  Cecil, 
Arthur  Redden  and  little  Peggy  Cart- 
wright,  two  clever  kids,  are  in  "The 
Third  Generation"  cast.  I  also  saw 
Claude  H.  Mitchell  and  ZaSu  Pitts,  who 


One  Caption  We  Don't  Haye  to  Worry  Over. 

Everybody's  glad  to  see  her.    These  are  the  very  latest  views  of  "America's 
Sweetheart"  taken  as  she  completed  "Pollyanna,"  her 
first  United  Artists'  production. 


394 


THE   MOVING   PICTURE  WORLD 


January  17,  1920 


insists  on  having  her  name  spelled  with 
an  upper  case  S  in  the  ZaSu. 

Mr.  Mitchell  had  just  finished  making 
"Seeing  It  Through"  with  Miss  Pitts  in 
the  lead,  supported  by  Mayme  Kelso, 
Edwin  Stevens,  Henry  Woodward,  W. 
H.  Bainbridge,  Frank  Hayes,  Julanne 
Johnston,  Frankie  Raymond,  and  last 
but  not  least  (to  pull  an  old  one)  Hughie 
Mack. 

Brentwood  is  a  pleasant  place  to  visit, 
everybody  around  the  works  is  so  hu- 
man. Leroy  Haynes,  one  of  the  big 
bosses,  came  out  on  the  stages  and 
helped  me  visit. 

Mr.  Haynes  is  one  of  our  producers 
who  has  a  sense  of  humor  and  does  not 
take  himself  seriously.  Of  course  a  pro- 
ducer or  any  one  else  who  has  a  sense 
of  humor  could  not  take  himself  seri- 
ously, but  unfortunately  many  of  our 
leading  lights  in  the  production  end 
seem  to  be  lacking  in  funny  bones. 

Universal  City  a  Revelation. 

At  any  rate.  Mr.  Haynes  is  "clever. '' 
That's  a  wcrJ  they  use  in  the  Ozark 
Mountains  in  describing  anybody  who  is 
friendly  and  neighborly,  and  it  fits 
Haynes  to  a  T. 

Another  day  "Mack"  MacArthur,  the 
pilgrim  from  the  East,  rubbered  around 
with  me. 

We  went  to  Universal  to  pay  our  re- 
spects to  Carl  Laemmle,  but  were  un- 
fortunate enough  to  miss  him.  We  "rub- 
bered" the  works  at  U.  City  until  Mack 
became  a  perfect  exclamation  point  of 
astonishment  at  the  immensity  of  the 


place.  The  weather  being  so  good  for 
location  work,  there  were  not  many 
players  on  the  lot,  but  we  looked  at  a 
Mary  MacLaren  set,  peeped  in  on 
Priscilla  Dean  making  "The  Virgin  of 
Stamboul,"  talked  to  Eddie  Polo,  blew 
out  a  tire  and  watched  a  large  colored 
man  fix  it.  and  had  a  real  good  time  in 
spite  of  all. 

That  afternoon  we  visited  John  Jas- 
per's new  community  studio,  which  is 
growing  like  a  mushroom. 

Gene  Gauntier  Returns. 

Two  companies  are  shooting  at  Jack's 
plant.  King  Vidor  is  working  on  his 
initial  release  for  First  National,  and 
Syd  Chaplin  is  grinding  away  on  his 
second  big  comedy  feature.  A  third 
company  will  be  working  at  the  plant 
next  week,  but  no  announcements 
further  than  the  fact  that  Gene  Gaun- 
tier is  to  play  the  leading  part  in  the 
feature  can  be  made  at  this  writing. 

Gene  Gauntier!  That  used  to  be  a 
name  to  conjure  with  in  the  old  days. 
We  speak  of  the  old  days  as  though 
it  were  a  long  time  ago,  when  in  reality 
it  has  only  been  a  few  years  since  Kale'm 
was  knocking  'em  dead  with  Gene  Gaun- 
tier. We  had  a  long  talk  with  Miss 
Gauntier;  she  is  looking  fine,  and  I  see 
no  reason  why  she  can't  come  back  and 
just  about  knock  'em  dead  again. 

She  told  us  she  had  been  in  Switzer- 
land and  other  foreign  parts,  and  that 
she  had  gratified  the  ambition  of  a  life- 
time by  writing  dramatic  criticisms  and 
pieces  about  the  movies  for  a  Kansas 


Head  of  Norma 

Norma  Talmadge  as  she  appears  in  her 
Selznick,  "She  Loves  and  Lies." 

imitiiiilltiiiliiiiiiiiriiitiiiiiiiihiiin  tiitiiii  tiKiiiiiiiiiij  I  I  IN.  1IIIIJIIIII1IIIIIIIIIIIIIIMII) 

City  daily  during  her  absence  from  the 
screen. 

A  Sunshiny  End  to  the  Day. 

We  dropped  in  at  the  Burston  studio 
and  met  Kittoria  Beveridge,  a  new  lead 
for  Burston  pictures;  then  next  door  to 
Warner  Brothers,  and  re-met  Gilbert 
P.  Hamilton,  who  is  going  to  direct 
Helen  Holmes  in  the  new  serial  that 
Sam,  Jack  and  Abe  Warner,  the  "work 
and  win"  boys,  are  going  to  make,  and 
J.  P.  Goodwin,  an  airplane  driver  who 
has  seen  much  service  with  our  Uncle 
Samuel,  who  is  doing  some  fancy  flying 
for  the  serial. 

Then  all  of  us  went  down  to  the  little 
restaurant  across  the  street  from  the 
Sunshine  studio  and  had  lunch.  Mrs. 
Davenport  (mother  to  Dorothy  Daven- 
port and  mother-in-law  to  Wallie  Reid), 
who  works  in  Fox  films,  came  over  to 
our  table  and  had  a  bottle  of  "Kwas," 
another  name  for  spring  water  flavored 
with  fruit  juice  and  fizzed  with  carbonic. 

Did  We?  Well! 

And  "Mother"  Davenport  being  there, 
and  looking  like  a  good  chaperon,  Aline 
Griflfith,  Bess  True,  Norma  Trentoni  and 
Gladys  Walton,  four  Sunshine  girls, 
were  emboldened  to  come  over  and  have 
a  little  snack  to  eat  with  us. 

Did  we  have  a  pleasant  party?  I'll  say 
we  did. 


Exhibitors   Booking  "Blue  Bird" 

Taking  advantage  of  the  large  amount 
of  publicity  which  is  being  given  all 
over  the  country  to  the  coming  visit 
of  Maurice  Maeterlinck  and  the  Na- 
tional Blue  Bird  Campaign  for  Happi- 
ness, exhibitors  are  booking  the  Para- 
mount-Artcraft  picture,  "The  Blue 
Bird,"  which  Maurice  Tourneur  made 
from  the  Maeterlinck  play.  These  book- 
ings are  being  made  to  coincide  with 
the  speaking  dates  of  Maeterlinck  in 
various  sections  of  the  country. 


Church  Gives  Free  Shows. 

Feature  pictures  for  the  Sunday 
School  children  have  been  inaugurated 
by  St.  Philip's  Cathedral  in  .\tlanta  and 
a  motion  picture  machine  has  been  in- 
stalled by  the  church  in  the  chapter 
house.  Mary  Pickford  was  featured  in 
the  first  picture  in  "The  Little  Princess." 
F.  R.  Shaw,  superintendent  of  the  Sun- 
day School,  announced  that  pictures 
would  be  shown  regularly  twice  each 
week  through  a  booking  arrangement 
with  an  Atlanta  film  exchange.  No  ad- 
mission fee  is  charged  and  the  children 
and  their  parents  are  invited. 


I  Stable  Prices  in  Building  Materials  | 

I  Will  Attend  Great  Boom  in  Spring  \ 

E=  VERYTHING  points  to  a  building  boom  of  record  scope  for  the  com-  | 

ing  spring.    The  New  York  Journal  of  Commerce  has  the  best  | 

s  barometer,  showing  that  the  building  activity  for  the  spring  will  be  | 

I  above  the  best  normal  ever  known  in  the  prices  of  concrete  mgredients,  g 

1  such  as  sand,  gravel  and  crushed  stone.                                               .    .  1 

I  The  contract  prices  issued  show  sand  at  $1.90  a  cubic  yard,  as  ?gainst  | 

I  45  cents  in  1912;  $3.25  a  yard  for  crushed  stone,  as  against  85  cents  in  1912,  | 

1  and  a  ratio  for  gravel  the  same  as  that  for  crushed  stone.  I 

I  Contractors  are  booking  big  tonnages  of  these  and  other  building  | 

I  materials  for  future  delivery.                                .    .  ,v,„,r^A     i  -  u  I 

I  Below  is  a  list  of  nine  theatres,  costing  a  total  of  $2,035,000,  which  we  | 

i  add  to  our  long  string  of  "picture  theatres  projected":  = 

I  Pasadena,  Cal.— R.  O.  Kendall,  W.  M.  Eason  and  W.  C.  Crowell  are  | 

1  interested  in  theatre  to  be  erected  here,  to  cost  $250,000  | 

1  Rock  Island,  111.— Rosenfield-Hopp  Company  has  plans  by  William  T.  | 

i  Braun,  1602  Ashland  Block,  for  reinforced  concrete  theatre,  terra  cotta  | 

i  front,  to  be  erected  at  Third  avenue  and  Ninteenth  street.   House  will  have  | 

I  seating  capacity  of  1,700;  to  cost  $225,000.  | 

1  Passaic,  N.  J.— A.  M.  Taylor  Theatre  Company  has  been  incorporated  | 

I  with  $100,000  capital  by  Alex  M.  and  Charles  H.  Taylor  to  erect  theatre  g 

;  on  Main  avenue.  g 

I  Long  Island  City,  L.  I.,  N.  Y.— Michael  Glynne  and  James  H.  Ward,  | 

I  Alhambra  Theatre  Building,  will  erect  theatre  and  store  building  on  north-  | 

1  west  corner  Steinway  and  Grand  avenues,  to  cost  $200,(X)0.  = 

1  Akron,  O. — A.  Abramovitz,  Raymond  and  Camel  streets,  has  plans  by  | 

i  Swvisky  &  Miller,  702  Peoples'  Savings  and  Trust  Building,  for  large  | 

1  moving  picture  theatre,  store  and  apartment  building,  to  cost  $100,000.  g 

I  Cleveland,  O.— F.  W.  Staffield  has  plans  by  W.  F.  Caldwell  for  theatre  | 

1  and  store  building,  to  be  erected  at  Sixty-first  street  and  Detroit  avenue,  | 

I  to  cost  $700,000.  I 

g  Cleveland,  O. — Euclid  102d  Theatre  Company,  623  Guardian  Building,  | 

g  has  let  contract  for  one  and  two  story  moving  picture  theatre,  100  by  160  | 

1  feet,  to  be  erected  on  Euclid  avenue  and  East  l02d  street,  to  cost  $250,000.  1 

1  Toledo,  O.— Summit-Strand  Company  has  been  incorporated  with  $110,-  I 

1  000  capital  to  erect  large  moving  picture  theatre  on  Summit  street,  with  | 

1  seating  capacity  of  2,000.  1 

g  Pawtucket,  R.  I. — E.  Turgeon,  86  Weybosset  street.  Providence,  R.  I.,  g 

g  has  contract  to  make  alterations  to  three-istory  theatre  for  A.  Spitz,  623  I 

I  Misch  Building,  Providence,  R.  I.,  to  cost  $100,000.  | 

liiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^ 


January  17,  1920 


THE    MOVING    PICTURE  WORLD 


395 


Selznick  Tells  of  Americanization 

Work  To  Be  Done  by  the  Industry 


LJ.  SELZNICK,  president  of  Select 
Pictures  Corporation  and  of  Na- 
•  tional  Picture  Theatres,  Inc.,  ac- 
companied by  C.  R.  Seelye,  general  man- 
ager of  the  last-named  organization,  ar- 
rived from  New  York  Sunday,  Decem- 
ber 28,  and  remained  until  Tuesday,  De- 
cember 30,  when  the  return  trip  to  New 
York  was  made.  He  was  up  to  his  ears 
in  work  connected  with  National  Pic- 
ture Theatres,  Inc.,  during  his  stay,  and 
it  was  given  out  that  the  results  of  his 
visit  far  exceeded  his  most  sanguine 
expectations. 

When  seen  at  the  Chicago  offices  of 
Select,  Mr.  Selznick  was  the  busiest  man 
I  have  interviewed  for  many  a  day. 
Whether  it  was  from  the  desire  to  re- 
lieve his  mind  a  moment  or  two  from 
the  pressing  atmosphere  of  things  con- 
nected with  National  Picture  Theatres, 
Inc.,  or  to  take  up  a  subject  that  in- 
terests him  at  the  present  time  even 
more  than  enlarging  the  membership  of 
the  organization  in  question,  Mr.  Selz- 
nick immediately  launched  into  a  dis- 
cussion of  the  recent  meeting  of  rep- 
resentatives of  the  industry,  called  at 
Washington,  D.  C,  by  Secretary  of  the 
Interior  Franklin  K.  Lane,  at  which  a 
plan  was  worked  out  to  enlighten  the 
foreign  element  of  the  population  of 
the  United  States  on  their  good  fortune 
in  being  subjects  of  Uncle  Sam  at  this 
especial  time.  The  plan  in  question 
aims  at  the  Americanization  of  this 
foreign  element  by  means  of  moving 
pictures,  of  one  reel  or  at  most  two  reels 
in  length,  fifty-two  of  which  will  be 
made  by  the  various  producing  com- 
panies of  the  country,  in  which  well- 
known  stars  W'ill  appear. 

To  Show  Country's  Opportunitie*. 

"These  pictures  will  show  how  it  is 
possible  for  even  the  humblest  man  to 
be  a  success."  said  Mr.  Selznick.  "They 
will  truthfully  show  the  great  oppor- 
tunities in  this  country  for  every  right- 
minded  man,  and  that  a  poor  rail- 
splitter,  Abraham  Lincoln,  became  one 
of  the  greatest  presidents  the  country 
has  had. 

"I  had  the  honor  of  being  appointed 
chairman  of  the  committee  on  distribu- 
tion of  these  pictures  and  I  am  going  to 
devote  all  my  energy  in  seeing  that  they 
are  shown  in  every  city  and  hamlet  in 
the  country. 

"I  am  already  making  a  picture  of  the 
life  of  Lincoln,  in  which  Thomas  H. 
Ince  will  play  that  part.  In  this  char- 
acter he  gained  wide  celebrity  several 
years  ago.  The  teaching  powers  of 
this  picture  will,  therefore,  be  of  last- 
ing benefit,  and  no  man  of  foreign  birth, 
be  he  ever  so  ignorant  of  our  language, 
can   escape  the  convincing  truth  that 


this  country  is  the  best  of  all  for  a 
poor  man,  who  is  honest  and  who  has 
the  wish  to  better  his  condition. 

Praise  Work  of  Picture  Men. 

"During  the  Great  War  the  moving 
picture  men  certainly  did  great  work; 
but  I  do  not  believe  that  it  has  ever 
been  recognized  to  the  proper  extent. 
In  this  case,  with  our  able  Secretary  of 
the  Interior  Lane  heading  the  enter- 
prise, and  with  the  various  chairmen 
representing  the  producers,  exhibitors 
and  municipalities  in  support,  we  will 
be  able  to  do  even  better  work  than 
during  the  war. 

"This  time  our  work  will  be  recog- 
nized by  the  whole  country,  as  a  com- 
mittee of  the  Senate  and  House  of  Rep- 
resentatives has  requested  producers, 
distributors  and  exhibitors  to  help  out 
in  the  plan  of  Americanization  of  the 
people  within  our  gates,  who  are  ig- 
norant of  the  real  chances  to  better 
themselves  which  are  ofifered  in  the 
United  States. 

"There  is  no  doubt  on  my  part  when 
I  say  that  producers,  distributors  and 
exhibitors  will  be  able  to  make  such  a 
sh.owing  in  this  instance  that  the  mov- 
ing picture  industry  will  be  considered 
the  greatest  actor,  outside  the  govern- 
ment, in  this  undertaking. 

"It  is  because  I  feel  this  work  is  so 
important  that  I  prefer  to  discuss  it 
rather  than  my  personal  affairs  in  the 
business  or  the  general  conditions  now 
prevailing,  and  I  will  appreciate  it  if 
you  will  devote  your  valuable  space  to 
this  undertaking." 

Mr.  Selznick  named  the  following  as 
being  chairmen  of  the  various  depart- 
ments connected  with  the  film  Ameri- 
canization campaign:  Adolph  Zukor, 
chairman  of  production;  L.  J.  Selznick, 
chairman  of  distribution;  Harry  Cran- 
dall,  of  Washington,  D.  C,  chairman  of 
exhibition,  and  Major  Pullman,  Chief  of 
Police  of  Washington,  D.  C,  chairman 
of  municipalities  throughout  the  coun- 
try. 


Dr.  Sam  Atkinson  Appointed 
Business  Manager  of  A.  A.  A. 

AT  a  joint  meeting  of  the  officers 
of  the  Allied  Amusement  Associ- 
ation and  of  the  Chicago  Theatri- 
cal Managers'  Association,  held  Friday, 
December  26,  in  the  office  of  the  first 
mentioned  organization,  in  the  Consum- 
ers Building,  Doctor  Sam  A"tkinson  was 
appointed  business  manager  of  both 
organizations  by  a  unanimous  vote.  The 
Theatrical  Managers'  Association  in- 
cludes all  the  legitimate,  vaudeville  and 
burlesque  houses  in  Chicago,  forty-one 


in  number,  while  the  A.  A.  A.  represents 
375  picture  theatres  and  all  the  ex- 
changes and  accessory  supply  houses. 

Doctor  Atkinson's  chief  duties  will  in- 
clude the  perfecting  of  the  A.  A.  A. 
organization,  the  conduct  of  its  business 
and  the  protection  of  its  interests  as 
well  as  those  of  the  Chicago  Theatrical 
Managers'  Association,  by  legislative 
means  or  otherwise.  . 

Doctor  Atkinson  has  been  manager  of 
the  Hoyburn  Theatre,  in  Evanston,  for 
three  years.  During  the  past  six  months 
he  has  been  special  representative  for 
Universal  in  Chicago  territory.  In  this 
field  he  has  been  exceptionally  success- 
ful, and  the  severance  of  his  connections, 
in  order  to  take  up  his  future  duties,  is 
much  regretted  bv  Manager  Lesserman, 
of  the  Chicago  office. 

Fought  Censor  Bills. 

While  he  had  charge  of  the  Hoyburn 
Theatre,  Evanston,  Doctor  Atkinson 
took  a  prominent  part  in  all  matters 
affecting  the  welfare  of  moving  pictures. 
In  1916  and  again  in  1919,  he  was  promi- 
nent among  those  who  fought  against 
the  passage  of  the  state  censorship  bills 
brought  up  for  passage  at  Springfield. 
In  the  fight  against  the  censor  bill  of 
1919  he  easily  took  the  lead,  both  in 
propaganda  work  and  in  a  campaign  of 
public  speeches. 

He  ranks  among  the  foremost  plat- 
form speakers  in  the  industry  and  is  re- 
ferred to- — throughout  Illinois  and  the 
country  at  large,  as  "the  silver-tongued 
orator  of  the  movies." 

Doctor  Atkinson's  entrance  into  the 
moving  picture  field  took  place  in  this 
way.    During  the  season  of  1912-13  he 


Dr.  Sam  Atkinson. 


396 


THE    MOVING    PICTURE  WORLD 


January  17,  1920 


was  lecturer  for  the  National  Ration- 
alist Association.  In  his  course  of  lec- 
tures he  had  several  which  dealt  with 
the  social  significance  of  the  modern 
drama.  Because  of  his  fearless  manner 
in  dealing  with  the  stage  plays,  "Dam- 
aged Goods"  and  "Maternity,"  a  warm 
friendship  was  formed  between  Richard 
Bennett  and  himself.  As  a  result,  he 
was  requested  to  take  charge  of  the 
first  presentation  of  "Damaged  Goods," 
in  pictures,  in  Los  Angeles,  where  he 
started  the  great  censorship  fight  which 
led  to  the  removal  of  the  local  censor 
board  by  the  municipal  authorities. 
Shortly  afterwards  he  was  instrumental 
in  preventing  the  appointment  of  a  state 
board  of  censorship  in  California. 

Following  that  success  he  came  East 
in  the  interests  of  producers,  visiting 
and  lecturing  in  over  sixty  of  the  lead- 
ing cities  throughout  the  United  States. 

Doctor  Atkinson  is  held  in  high  repute 
by  all  who  know  him.  While  strongly 
against  the  censorship  of  pictures,  he  is 
equally  opposed  to  the  making  or  screen 
ing  of  unclean  pictures. 


pie,  at  the  admissions  cited  in  the  form- 
er case,  the  tax  is,  in  order,  $250,  $350, 
$400  and  $1,000. 

For  a  house  seating  not  over  1,000, 
at  the  same  admissions,  in  order,  the 
tax  is  $300,  $450,  $500  and  $1,200. 

For  a  house  of  2,500  capacity,  at  the 
same  admissions,  in  order,  the  tax  is 
$700,  $800,  $850  and  $1,450. 

Chicago  exhibitors  are  satisfied  with 
this  license  raise,  seeing  that  they  are 
largely  benefited  by  the  closing  of  sa- 
loons and  that  the  city  government 
must  have  sufficient  funds  to  conduct 
the  city's  affairs. 


and  tributary  territory  as  an  able  and 
popular  man  in  his  line.  This  office 
wishes  him  heartily  a  continuation  of 
his  former  successes. 


Picture  Theatre  Licenses 
Raised  in  Chicago  for  1920 

AT  a  meeting  of  the  Chicago  City 
Council,  Monday,  December  29,  the 
license  fees  of  theatres  of  all  kinds, 
baseball  parks,  ice  cream  parlors,  etc., 
were  increased  from  25  to  400  per  cent, 
for  1920. 

The  loss  of  $7,000,000  in  revenue 
through  the  closing  of  saloons  is  the 
cause  of  the  increase,  as  the  city  must 
have  sufficient  funds  to  carry  on. 

The  new  license  for  theatres,  includ- 
ing moving  picture  houses,  is  graded 
on  seating  capacity  and  admisison 
charge.  For  example:  a  theatre  with 
a  maximum  seating  capacity  of  350  and 
an  admission  of  not  more  than  25  cents, 
must  pay  a  yearly  tax  of  $200.  For  the 
same  seating  capacity  and  an  admission 
of  not  over  49  cents,  the  tax  is  $250;  for 
an  admission  of  not  over  $1,  the  tax  is 
$300,  and  for  an  admission  of  over  $1,  the 
tax  is  $1,000. 

For  a  house  seating  not  over  750  peo- 


Chicago  Operators  Want 

Another  Raise  in  Wages 

THE  moving  picture  machine  opera- 
tors of  Chicago  have  asked  an- 
other raise  in  their  weekly  wage. 
They  have  decided  that  their  minimum 
wage  of  $30  a  week  should  be  raised  to 
$.36.25  and  that  operators  now  receiving 
90  cents  an  hour  should  be  paid  $1.25 
an  hour. 

Local  No.  110,  I.  A.  T.  S.  E.,  has  now  a 
membership  of  600,  who  are  employed  in 
moving  picture  and  other  theatres  in 
Chicago.  A  meeting  of  the  officers  of 
the  Allied  .Amusement  Association  with 
the  ofTicers  of  Local  110  has  been  ar- 
ranged for  Saturday,  January  3. 


Hill  Publicity  Man  for 

First  National  in  Chicago 

WALTER  L.  HILL  has  been  ap- 
pointed publicity  and  exploita- 
tion representative  for  First  Na- 
tional's product  in  Chicago,  by  Balaban 
&  Katz.  He  took  charge  of  his  duties 
Tuesday,  December  30. 

For  two  years,  Mr.  Hill  filled  a  similar 
position  with  the  Famous  Players  Serv- 
ice in  Pittsburgh,  and  immediately  after- 
wards held  a  like  position  with  Famous 
Players-Lasky  in  Chicago,  for  three 
years.  He  resigned  the  last  position  re- 
cently. 

Mr.   Hill    is    well-known    in  Chicago 


Director  Webb  Host  to 
Miss  Binney  and  Company 

AN  enjoyable  old-fashioned  Christ- 
mas dinner  was  given  in  honor  of 
Constance  Binney  at  the  Edgewat- 
er  Beach  Hotel,  this  city,  at  which  were 
present  the  members  of  the  entire  cast 
in  her  second  picture,  "Little  Miss  By- 
the-Day,"  and  the  members  of  the  tech- 
nical stafif  and  their  wives. 

Director  Kenneth  Webb,  who  is  keep- 
ing time  with  Miss  Binney's  movements 
while  en  tour  with  the  stage  success, 
"39  East,"  in  order  to  take  advantage  of 
every  spare  hour  to  make  scenes  in  her 
second  Realart  picture,  "Little  Miss  By- 
the-Day,"  was  the  genial  host  for  the 
occasion.  During  Miss  Binney's  stay  in 
Chicago,  Mr.  Webb  has  taken  several 
scenes  in  her  second  Realart  picture  at 
the  Essanay  studio. 

After  dinner,  talented  entertainment 
was  furnished  by  the  host  and  his 
guests,  and  every  one  present  voted  the 
occasion  a  most  delightful  one. 


Metro  Uses  Arizona  Prison 
as  Background  for  Picture 

MORE  like  a  modern  hotel  than  a 
prison  is  the  Arizona  State  Peni- 
tentiary, according  to  ten  mem- 
bers of  Bert  Lytell's  company  filming 
"Alias  Jimmy  \alentine"  for  Screen 
Classics,  Inc. 

Arthur  D.  Ripley,  the  director,  re- 
turned to  the  Metro  studios  in  Holly- 
wood, after  five  days  at  Florence,  Ariz., 
and  reported  to  Maxwell  Karger,  direc- 
tor general,  that  he  had  difficulty  in 
locating  barred  windows  at  the  prison 
for  scenes  of  the  Paul  Armstrong  crook 
play. 

Besides  taking  pictures  inside  the 
prison,  Mr.  Ripley  gave  a  special  pre- 
sentation of  Nazimova's  Chinese  spec- 
tacle, "The  Red  Lantern,"  before  the 
prisoners  and  officials. 

Permission  to  use  the  Arizona  prison 
as  a  setting  was  granted  by  the  warden 
to  David  Thompson,  production  mana- 
ger for  Metro. 

The  filming  began  at  the  studios  with 
scenes  in  the  warden's  office  in  Sing 
Sing  prison.  As  it  was  necessary  to 
have  real  prison  atmosphere,  the  com- 
pany made  the  trip  to  Florence. 

Besides  the  director,  Vola  Vale,  the 
leading  woman  and  Sol  Polito,  the  cam- 
eraman, the  following  members  of  the 
company  made  the  trip:  Nate  Watt, 
Jack  Huddleston,  Ben  Critchley,  Marc 
Robbins,  Mrs.  Mayon,  Clyde  Dunbar 
and  Frank  Williams. 


"There  Stumbled  a  Miner  Fresh  from  the  Creek 


The  village  built  bv  Director  Charles  Miller  near  the  Canadian  border  for 
his  "Law  of  the  Yukon"  for  Mayflower. 


"In  Search  of  a  Sinner"  CompIetecL 

Constance  Talmadge's  fourth  First 
National  picture,  "In  Search  of  a  Sin- 
ner," from  Charlotte  Thompson's  story 
of  the  same  name,  is  now  being  cut 
and  titled  by  Director  David  Kirkland, 
John  Emerson  and  Anita  Loos,  and  is 
expected  to  be  ready  for  distribution 
through  the  First  National  Circuit  some 
time  in  March,  following  the  third  First 
National,  "Two  Weeks,"  directed  by 
Sidney  Franklin,  which  will  have  its 
initial  showing  this  month. 


January  17,  1920 


THE    MOVING    PICTURE  WORLD 


397 


Covering  "The  Coast"  News  Field 

By  A.  H.  Giebler 


Tourneur  Moves  to  Universal  City. 

THE  offices  and  personnel  of  the 
Maurice  Tourneur  Productions, 
Inc.,  will  be  moved  from  the  Gold- 
wyn  studio  at  Culver  City  to  Universal 
City  early  in  January.  Mr.  Tourneur 
will  increase  production  activities  dur- 
ing 1920  by  adding  two  more  working 
units  for  the  making  of  Tourneur  Pro- 
ductions. No  announcements  have  been 
made  as  to  who  will  be  co-directors  on 
the  new  pictures,  nor  the  players  who 
will  be  featured. 


high  class  stories  by  popular  novelists 
for  her  screen  productions. 


Bayard  Veiller  Writes  for  Ince. 

Bayard  Veiller,  noted  playwright  and 
dramatist,  has  contracted  to  write  stories 
for  the  screen  to  be  produced  by  Thomas 
H.  Ince  during  the  coming  year.  Mr. 
Veiller  is  the  author  of  "Within  the 
Law,"  "The  Thirteenth  Chair,"  and  other 
successful  plays  that  have  been  trans- 
ferred to  the  screen. 


Youngdeer  Back  from  France. 

James  Youngdeer.  motion  picture  pro- 
ducer, who  has  been  in  France  for  the 
past  few  years,  directing  pictures  for 
Pathe,  has  returned  to  Los  Angeles  to 
begin  production  on  a  new  feature  soon 
after  the  first  of  the  year.  Miss  Rita 
Nunn,  new  to  pictures,  will  be  the  lead- 
ing woman  and  several  Indian  girls 
belonging  to  the  Creek  tribe  are  mem- 
bers of  the  film  company. 


Lewis  to  Produce  in  West, 

Edgar  Lewis,  who  has  produced  a 
number  of  screen  successes  during  the 
last  few  years,  has  come  to  Los  Angeles 
as  an  independent  maker  of  film  fea- 
tures for  distribution  on  the  Pathe  pro- 
gram. Mr.  Lewis,  just  before  coming 
west,  had  completed  "Other  Men's 
Shoes,"  which  will  be  the  first  release 
of  the  new  series,  and  which  was  made 
entirely  in  the  East.  Production  on  the 
second  of  the  features  will  begin  at 
once,  as  Mr.  Lewis  brought  his  entire 
technical  staff  with  him  from  the  East. 


Max  Linder  Back. 

Max  Linder,  famous  French  film  come- 
dian, arrived  quietly  in  Los  Angeles  last 
week  and  established  his  residence  at 
the  Beverly  Hills  Hotel  with  his  in- 
terpreter and  business  manager,  while 
he  considers  the  offers  he  has  received 
to  affiliate  himself  with  various  film 
manufacturers,  or  whether  to  strike  out 
by  himself  as  an  independent  producer. 
No  announcement  as  to  his  plans  have 
been  given  out  by  the  comedian. 


Bessie  Love  Backer  on  Way  West. 

Andrew  J.  Callahan,  who  represents 
the  group  of  Chicago  capitalists  back  of 
the  Bessie  Love  Film  Company,  is  on 
his  way  West  to  complete  the  arrange- 
ments of  the  company  and  to  get  the 
first  production  under  way.  Miss  Love 
is  to  be  an  actual  member  of  the  com- 
pany, and  will  aid  in  the  selection  of 


Polo  Now  Directing  Himself. 

Eddie  Polo,  who  is  now  in  the  fifth 
episode  of  "The  Vanishing  Dagger,"  at 
Universal  City,  has  taken  over  the  di- 
rectorial end  of  the  production  and  ex- 
pects to  finish  one  episode  a  week  until 
the  serial  is  completed.  The  story  of 
"The  Vanishing  Dagger"  was  written 
from  ideas  and  suggestions  of  Polo's, 
and  scenes  that  were  made  on  his  re- 
cent European  trip  are  being  incorpora- 
ted in  the  action.  Upon  completion  of 
the  serial,  which  will  probably  be  some 
time  in  March,  Polo  and  his  company 
of  players  are  scheduled  to  sail  for 
South  America,  where  another  eighteen- 
episode  thriller  will  be  filmed. 


years  ago,  who  has  purchased  75  feet 
frontage  by  124  feet  in  depth  on  Brand 
Boulevard  near  Broadway,  on  which  he 
will  erect  a  theatre.  W.  A.  Howe,  a 
son-in-law  of  Dr.  Goodno,  will  manage 
the  theatre,  which  will  have  a  capacity 
of  1,400. 


Ray  Loses   Foreclosure  Suit. 

Judgment  was  given  for  the  defendant 
in  the  suit  of  Carl  Ray  against  Thomas 
Eynaston  to  foreclose  a  mortgage  on 
Ray's  Garden  Theatre,  in  Judge  Shenk's 
court  recently.  Eynaston  claimed  that 
he  had  lost  the  savings  of  years  in  the 
theatrical  venture,  and  that  he  had 
leased  the  theatre  upon  the  supposition 
that  its  weekly  returns  amounted  to 
$200  or  over. 


National  to  Build  Apartment. 

The  National  Film  Corporation  of 
America,  with  headquarters  in  Holly- 
wood, is  planning  to  erect  an  apartment 
building  on  a  site  already  secured,  to 
house  the  employes  of  the  studio.  The 
building  will  contain  thirty  apartments, 
of  one,  two  and  three  rooms,  and  each 
apartment  will  be  completely  equipped 
with  housekeeping  facilities.  There  will 
be  no  profiteering  in  rentals,  according 
to  I.  Bernstein,  production  manager  of 
National,  who  conceived  the  plan,  as  the 
monthly  charge  to  tenants  will  be  com- 
puted at  7  per  cent,  on  the  total  invest- 
ment. 


Judge  Upholds  Romayne. 

H.  Y.  Romayne,  who  was  charged  with 
issuing  fictitious  checks  by  former  em- 
ployes before  Judge  Brown,  has  been 
declared  innocent  and  the  suit  dismissed. 
Testimony  at  a  preliminary  hearing 
showed  that  the  bank  on  which  the 
checks  were  issued  had  granted  credit 
to  the  film  company,  and  that  through 
a  misunderstanding  between  the  bank 
officials  the  checks  were  returned. 


New  Show   House   for  Glendale. 

.\  new  theatre  is  being  proposed  for 
Glendale,  California,  by  Dr.  N.  C. 
Goodno,  a  retired  physician  who  came 
to  California  from  Philadelphia  several 


New  Director  of  Publicity  at  Ince. 

Hunt  Stromberg,  formerly  with  the 
Select  Pictures  Corporation  in  New 
York,  arrived  from  the  east  last  week 
to  assume  the  office  of  director  of  pub- 
licity at  the  Thomas  H.  Ince  studio  at 
Culver  City. 


Karger  Announcement  Premature. 

Maxwell  Karger,  about  whom  a  story 
was  published  last  week  to  the  effect 


"Forbidden"  Means  Little:  Reminiscent  of  the  Cjarden  ot  cden. 

Showing  Clarii  Kimball  Vouiik  and  ('onway  Tearlo  in  "The  Forbidden 
Woman."  an  Equity  production. 


398 


THE   MOVING   PICTURE  WORLD 


January  17,  1920 


that  he  would  soon  begin  producing 
Maxwell  Karger  Productions,  states  that 
the  announcement  was  premature,  as 
his  plans  are  indefinite  as  yet,  and  that 
in  all  probability  he  will  be  at  Metro's 
Hollywood  studio  as  director  general 
until  spring. 


Contract  Let  for  Film  Exchange. 

The  contract  for  the  construction  of 
a  one-story  brick  .building  at  812  South 
Olive  street,  to  be  occupied  by  the  Pathe 
and  Realart  exchanges,  was  let  last 
week.  The  building,  which  will  have  a 
mezzanine  floor,  and  fireproof  vaults, 
will  cost  about  $24,000,  and  has  been 
leased  for  long  terms  to  Realart  and 
Pathe  for  distribution  offices. 


Four  Ince-Vance  Films  Next  Year. 

Louis  Joseph  Vance,  novelist,  will 
write  four  stories  during  the  coming 
year  which  will  be  produced  by  Thos. 
H.  Ince,  and  which  will  be  known  as 
the  Ince-Vance  Productions.  Mr.  Vance 
was  a  producer  himself  several  years 
ago  for  the  Paramount  program. 


Burglars  Get  Camera  and  Equipment. 

A  Pathe  camera  and  valuable  camera 
equipment  were  stolen  from  the  Henry 
Lehrman  studios  in  Culver  City  on  the 
night  of  December  27.  Among  the  ac- 
cessories taken  were  lenses,  pigskin 
camera  and  magazine  cases,  five  maga- 
zines, iris  and  view  finder,  cranks,  tripod, 
and  other  equipment. 


Lehrman  Property  Attached. 

Harry  Sherman  has  obtained  a  writ 
of  attachment  against  the  studio  and 
other  property  owned  by  Henry  Lehr- 
man for  alleged  breach  of  contract  and 
failure  to  pay  for  Sherman's  services  in 
selling  and  exploiting  photoplays  to  be 
produced  by  Lehrman. 


Stowell's  Body  to  Be  Sent  Home. 

The  body  of  William  Stowell.  Uni- 
versal actor,  who  was  killed  in  the 
Congo,  is  to  be  brought  back  to  Los 
Angeles  for  burial,  according  to  Tark- 
ington  Baker,  of  Universal  City. 


Can't  Bear  to  See  Her  Die. 

Lloyd    Hamilton    and    Virginia    Rappe  in 
Henry    L,ehrman'.s    first    comedy  tor 
First  National.  "A  Twilight  Baby." 


Studio  Shots 

MARY  MILES  MINTER  was  one  of  the 
chief  attractions  at  the  opening  of 
the  new  Loring  Theatre  at  Riverside, 
Cal.,  where  she  made  a  personal  appear- 
ance on  December  27. 

George  Irving  has  arrived  from  the 
east  to  produce  "The  Children  of  Destiny." 
at  Brunton  for  the  Selznick-Lawrence 
Weber  Company,  with  Edith  Haller  in  the 
featured  role. 

Al  Green  will  direct  "Blind  Youth."  from 
the  play  by  Lou  Tellegen  and  Willard 
Mack,  for  the  Selznick  Pictures  Corpora- 
tion, with  Walter  McGrail  and  Beatrice 
Joy  in  the  leading  roles. 

George  Melford  has  begun  the  actual 
filming  of  "The  Round-up,"  in  which  Ros- 
coe  Arbuckle  is  to  play  the  part  of  the 
sheriff.  Tom  Forman,  who  wrote  the  sce- 
nario for  the  play,  has  an  important  role, 
and  Mabel  Julienne  Scott  is  leading  woman. 

Bryant  Washburn,  with  Wanda  Hawley 
as  leading  woman  and  James  Cruze  as  di- 
rector, is  working  in  "Mrs.  Temple's  Tele- 
gram," at  Lasky's. 

Mitchell  Lewis,  new  Metro  star,  has  gone 
to  New  York  to  spend  the  holidays,  and 
will  return  about  January  15,  bringing 
his  mother  with  him. 

H.  Thompson  Rich,  former  editor  of  the 
Forum  Magazine,  is  a  new  addition  to  the 
scenario  department  at  Metro. 

Neal  Burns,  National  star,  entertained 
eleven  poor  little  youngsters — all  he  could 
cram  in  his  big  car — with  a  dinner  and 
an  automobile  ride  on  Christmas  day. 

Roscoe  Arbuckle  and  his  manager,  Lou 
Anger,  have  returned  from  New  York  in 
time  for  the  preliminary  scenes  for  "The 
Round-up"  at  Lasky's. 

Christmas  gifts  of  cash,  to  the  amount 
of  $2,000,  were  distributed  among  the  em- 
ployes of  the  National  Film  Corporation, 
by  Capt.  Han  y  M.  Rubey,  president  of  the 
company,  on  the  day  before  Christmas. 

H.  H.  Van  Loan  is  planning  to  go  to 
New  York  for  the  premiere  of  the  Univer- 
sal feature,  "The  Beautiful  Beggar,"  of 
which  he  is  the  author. 

Bernard  F.  McElroy  has  been  engaged  to 
act  as  the  personal  representative  of 
Thomas  H.  Ince. 

Mack  Sennett  will  stage  an  elaborate 
presentation  of  his  new  five-reel  special 
comedy,  "Down  on  the  Farm,"  in  a  San 
Francisco  theatre  on  January  11. 

Dorothy  Davenport,  who  has  not  been 
seen  in  pictures  for  some  time,  is  playing 
an  important  part  in  "The  Fighting 
Chance,"  a  Paramount-.^rtcraft  produc- 
tion. 

William  Morris,  Jr.,  son  of  the  N"w 
YoiU  theatrical  man,  is  in  Los  Angeles 
lc;irning  the  motion  business  from  the 
Krouiid  up.  He  is  now  on  the  first  rung 
of  the  ladder,  as  assistant  cameraman 
at  Lasky's. 

Milton  Sills  plays  "Sandy"  Varrell  in 
Viola  Dana's  new  Metro  picture,  "Eliza 
Comes  to  Stay." 

Robert  Brunton  is  planning  to  build  a 
big  theatre  on  Broadway — if  he  can  find 
a  suitable  site  not  already  occupied  by 
a  theatre. 

Frank  Keenan  has  completed  a  series 
of  pictures  for  Pathe,  and  will  leave  for 
New  York  in  a  few  days. 

Elinor  Fair,  who  went  to  New  York 
upon  completing  a  series  of  Fox  pictures, 
has  returned  to  the  coast. 

Lloyd  Hughes  is  playing  opposite  Enid 
Bennett  in  "The  Man  in  the  Moon." 

The  cast  in  "Rio  Grande."  now  being 
filmed  by  Edwin  Carewe  at  Brunton,  in- 
cludes Rosemary  Theby.  Allan  Sears.  Hec- 
tor V.  Sarno,  Arthur  Carew,  Adele  Farring- 
ton  and  Georgie  Stone. 

Ruth  Langston  will  play  an  important 
role  in  the  Jack  Dempsey  serial. 

Harry  Van  Meter  plays  the  part  of  Tozer 
in  "Judah,"  with  May  Allison  in  her  cur- 
rent Metro-Screen  Classic. 


Jeanie  MacPherson,  photoplay  author 
and  scenarioist  of  the  Lasky  company,  has 
returned  from  an  extended  visit  in  the 
east. 

Bessie  Barriscale  and  her  husband,  How- 
ard Hickman,  motored  to  San  Francisco 
to  spend  the  holidays. 

Kittoria  Beveridge  has  been  engaged  to 
play  an  important  part  in  the  next  Louis 
J.  Burston  production. 

Thomas  Meighan,  Kathlyn  Williams  and 
Lila  Lee  are  cast  in  Important  parts  in 
"The  Prince  Chap,"  a  William  De  Mille 
production. 

The  Bert  Lytell  company  has  returned 
from  a  trip  to  Florence,  Ariz.,  where  prison 
scenes  were  made  for  "Alias  Jimmy  Valen- 
tine." 

Syd  Chaplin  went  by  airplane  to  San 
Francisco  to  spend  the  New  Year. 

Col.  W.  N.  Selig  Is  having  "Kazan,"  the 
James  Oliver  Curwood  story,  put  in  prep- 
aration for  filming  in  the  near  future. 

The  Willaim  Russell  company,  with  Di- 
rector Emmett  Flynn,  of  Fox,  have  gone 
to  Prescott,  Ariz.,  for  scenes  in  "Bruce 
of  the  Circle." 

James  Liddy,  of  the  Christie  Comedy 
forces,  spent  the  holidays  in  San  Francisco 
with  his  parents. 

Mrs.  Robert  Johnson,  scenario  reader 
at  the  National  studios,  has  resigned  from 
that  position  on  acount  of  ill  health. 

Gilbert  P.  Hamilton  has  been  engaged 
by  Warner  Brothers  to  direct  a  new  serial 
which  will  soon  be  made,  with  Helen 
Holmes  as  star. 

Mary  MacLaren's  contract  with  Univer- 
sal is  about  to  expire,  and  Mary  is  being 
besieged  by  offers  from  other  producers, 
according  to  reports. 

The  Charles  Ray  company  has  just  re- 
turned from  a  week's  location  trip  to 
Los  Nietos,  Cal.,  for  scenes  in  "Homer 
Comes  Home." 

The  Alice  Lake-Metro  company,  now 
producing  "Shore  Acres,"  has  gone  to  San 
Francisco  for  location  scenes. 

The  Oregon  University  football  team 
visited  the  Fox  studio  last  week,  watched 
the  big  circus  picture  being  made  and  had 
their  pictures  taken  with  Shirley  Mason 
and  Madlaine  Traverse. 

Christine  Mayo  has  been  cast  in  an  Im- 
portant role  in  the  second  of  Marshall 
Neilan's  independent  productions. 

Sig  Schlager.  publicity  director  for  the 
J.  Parl<er  Read,  Jr.,  productions,  leaves 
for  New  York  next  week. 

Lucretia  Harris,  a  negro  actress,  is  play- 
ing the  part  of  Iris,  the  cook,  in  the  "Ed- 
gar" storie§,  by  Booth  Tarkington,  now 
being  filmed  at  Goldwyn. 

Viola  Dana  contributed  a  handsome  tro- 
phy to  be  awarded  in  the  marathon  race 
held  in  Pasadena  on  New  Year's  Day. 

Lois  Wilson  is  leading  woman  for  Robert 
Wai  wick  in  "Thou  Art  the  Man,"  a  Lasky 
production.' 


Tahitians  Acclaim  Triangle  Pictures. 

■Triangle  stars  in  Triangle  productions 
are  in  great  demand  on  the  Island  of 
Tahiti  according  to  the  manager  of  the 
Triangle  exchange  in  San  Francisco. 
The  manager  reports  that  natives  on 
the  little  Pacific  Island  are  partial  to 
pictures  bearing  the  Triangle  trademark 
and  after  the  last  performance  the  ex- 
hibitors have  a  busy  time  carting  away 
the  bushels  of  pearl  shells,  which  is  the 
recognized  medium  of  exchange. 

The  Triangle  exchange  manager  is  ne- 
gotiating to  supply  the  Tahitians  with  a 
six  months'  program  but  does  not  know 
what  to  do  with  the  pearl  shells. 


The  small  advertisement  is  not  to  be 
despised — especially  when  it  is  an  an- 
vouncement  in  The  World's  Classified  Ad- 
vertising Department. 


January  17,  1920 


THE    MOVING    PICTURE  WORLD 


399 


Presenting  "The  Strongest,"  Clemenceau's  Masterpiece,  Picturized  by  William  Fox. 

Renee  Adoree,  leading  -n-onian  in  the  production,  is  seen  in  the  center  view. 


Balaban  &  Katz  Join  Forces  With 

Ascher  Brothers  in  Big  Film  Deal 


IMPORTANT  changes  in  the  com- 
plexion of  the  first-run  theatre  situa- 
tion in  Chicago  and  throughout  Illi- 
nois are  expected  to  follow  the  purchase 
by  Balaban  and  Katz  of  the  50  per  cent, 
interest  owned  by  Jones,  Linick  and 
Schaefer  in  the  First  National  Exhib- 
itors Circuit  franchise  for  that  territory. 

The  transfer  of  the  half  interest  in 
the  franchise,  said  to  be  at  a  cost  to 
Balaban  and  Katz  of  $250,000,  gives  that 
firm  an  equal  main  franchise  partner- 
ship with  Ascher  Brothers  for  all  First 
National  releases  in  the  state.  This  car- 
ries with  it  the  first-run  privileges  for 
the  Riviera  and  the  Central  Park  the- 
atres, owned  and  operated  by  Balaban 
and  Katz,  and  credited  by  central  west- 
ern exhibitors  as  two  of  the  finest  mo- 
tion picture  houses  between  the  two 
coasts. 

Heretofore,  the  downtown  theatres, 
including  the  Randolph,  McVicker's  and 
Rialto,  owned  and  operated  by  Jones, 
Linick  and  Schaefer,  have  given  first- 
run  presentations  to  the  circuit's  attrac- 
tions. Whether  this  will  continue  to  be 
the  case  until  the  Capitol,  with  5,000 
seats,  is  completed  by  Balaban  and  Katz 
as  their  first  venture  in  the  "Loop"  dis- 
trict is  not  explained  by  them. 
Long  Business  Experience. 

Meantime,  it  is  freely  predicted  that 
there  is  every  possibility  of  a  change 
in  the  downtown  first-run  showings  of 
First  National  attractions,  which  will 
give  this  preference  jointly  to  the 
Riviera  and  the  Central  Park,  with  the 
theatres  controlled  by  Ascher  Brothers 
joining  in  an  equitable  arrangement  of 
dates  which  will  give  even  honors  to 
the  houses  controlled  by  both  interests. 
The  firm  of  Balaban  and  Katz,  which 
consists  of  Abe  and  Barney  Balaban 
and  Sam  Katz,  has  been  in  existence 
about  four  years,  but  the  individual 
members  have  been  connected  with  the 
picture  business  in  one  way  or  another 
for  nearly  twel-'e  years.  Before  they 
combined  forces,  the  Balaban  brothers, 
Abe  and  Barney,  managed  the  Circle, 
the  Ashland  and  the  Madlin  theatres  in 
Chicago,  while  -Sam  Katz  and  his  father 
managed  the  Wallace,  Avon  and  Illi- 
nois. Barney  Balaban  was  at  one  time 
connected    with    the    General  Feature 


Film  Company  and  later  he  and  his 
brother  opened  the  Movie  Inn. 

It  was  in  1916  that  the  firm  of  Balaban 
and  Katz  as  it  now  exists  came  into  be- 
ing. That  was  when  plans  were  laid 
for  the  erection  of  the  Central  Park 
Theatre. 

Seized  Their  Opportunity. 

With  the  opening  of  the  Central  Park 
Theatre  came  their  opportunity.  The 
theatre  is  located  at  Twelfth  street  and 
Central  Park  avenue,  on  the  west  side 
of  the  city. 

Here  Messrs.  Balaban  and  Katz  de- 
cided to  put  into  effect  their  pet  ideas. 
However,  there  were  many  who  pre- 
dicted failure.  The  result  was  another 
example  of  the  fact  that  the  oublic  does 
appreciate  the  best,  for  the  theatre  was 
soon  drawing  its  patronage  from  all 
parts  of   the  city  and  many  suburbs. 

After  the  Central  Park  was  well  es- 
tablished in  its  success,  announcement 
went  forth  that  Balaban  and  Katz  were 
to  construct  an  even  more  elaborate 
theatre  in  the  most  aristocratic  section 
of  the  North  Side. 

Opened  Riviera  in  1918. 

This  was  the  Riviera,  which  opened 
in  the  autumn  of  1918,  a  theatre  with 
a  seating  capacity  of  2,400,  even  more 
beautifully  equipped  than  the  Central 
Park. 

However,  the  firm  of  Balaban  and 
Katz  considers  these  achievements  as 
only  J.  good  beginning.  Already  plans 
have  been  completed  for  the  erection 
of  two  additional  theatres,  the  Tivoli, 
which  will  be  located  in  the  southern 
section  of  the  city,  at  Sixty-third  street 
and  Cottage  Grove  avenue,  which  will 
be  their  first  downtown  venture. 

The  Tivoli  will  seat  about  4,500,  and 
the  Capitol,  to  be  located  at  State  and 
Lake  streets,  near  Marshall  Field's 
store,  will  seat  about  5,000.  These 
houses  will,  if  plans  do  not  miscarry, 
he  completed  before  the  close  of  the 
present  year.  Balaban  and  Katz  con- 
fidently state  that  these  theatres  will 
far  surpass  even  the  brilliant  Riviera 
and  that  the  proposed  Capitol  will  rival 
the  famed  opera  houses  of  the  great 
European  cities. 


The  purchase  of  the  large  mterest  m 

the  Fns-  National  Exhibitors  _  Circuit 
marks  the  entrance  of  this  firm  mto  the 
distributing  field.  While  they  state  that 
they  will  continue  to  give  most  of  their 
attention  to  their  exhibition  activities, 
they  are  already  co-operating  with  the 
local  First  National  exchange,  espe- 
cially in  the  exploitation  of  the  pictures. 


All  Seattle  Turned  Out 

to  See  Midnight  Matinee 

THE  Coliseum  and  the  Liberty,  the 
two  largest  Jensen  and  Von  Her- 
berg  houses  in  Seattle,  offered  a 
unique  New  Year's  Eve  midnight  mat- 
inee. It  consisted  of  pre-release  show- 
ings of  Charlie  Chaplin's  and  Fatty  Ar- 
buckle's  latest  comedies,  "A  Day's 
Pleasure"  and  "The  Garage,"  also  the 
latest  Mack  Sennett,  "The  Speak  Easy," 
as  well  as  a  rollicking  vaudeville  and 
cabaret  act,  "The  Overseas  Revue,"  in 
which  thirty  entertainers  appeared  on 
the  stage.    The  admission  price  was  $1. 

Many  of  the  tickets  were  sold  for 
both  houses  as  early  as  Tuesday,  and 
when  the  performances  began  at  11.15 
p.  m.,  both  houses  were  filled.  It  was  a 
gay  time  for  everybody.  Seattle-ites 
have  become  used  to  looking  for  the 
next  best  thing  on  New  Year's  Eve, 
since  they  have  had  to  be  without  "the 
wanning  fluid"  for  the  past  four  years. 

The  first  New  Year's  Eve  midnight 
matinee  ever  held  in  Seattle  was  at  the 
Coliseum  three  years  ago.  It  was 
wild  cabaret  party,  and  people  have  been 
looking  forward  to  them  every  year 
since.  Other  theatres  are  giving  mid- 
night matinees  on  their  regular  pro- 
grams. 

"Gamble  in  Souls"  Press  Book  Ready. 

All  press  matter,  campaign  books  and 
posters  on  "A  Gamble  in  Souls,"  the 
Thomas  H.  Incc  production  which  Tri- 
angle will  release  on  January  25,  is  ready 
for  distribution  to  exhibitors.  "A  Gam- 
ble in  .Souls"  promises  to  be  one  of  the 
biggest  and  most  profitable  release  is- 
sued by  Triangle  in  its  new  series  of 
recreated  productions.  The  combina- 
tion of  Dorothy  Dalton,  William  Des- 
mond, Thomas  H.  Ince  and  Triangle  is 
a  rare  one  for  any  producing  company 
to  release  in  one  feature.  Each  of  these 
four  names  has  box-office  value  and  the 
combination  should  make  a  red-letter 
day  for  any  wise  exhibitor. 


400 


THE    MOVING    PICTURE  WORLD 


January  17,  1920 


Showmen  Demand  Profits  On  Films 

Having  Paid  National  Advertising 


Minneapolis,  Minn.,  Jan.  7. 

MEANS  for  combating  Sunday  laws, 
burdensome  censorship  and 
usurpation  or  films  by  producers 
for  advertising  were  devised  by  the  Ex- 
hibitors' Protective  League  at  a  meet- 
ing in  Minneapolis,  Wednesday,  Janu- 
ary 7.  Despite  a  severe  storm,  attend- 
ance was  large  from  Minnesota,  North 
and  South  Dakota,  Iowa,  Wisconsin  and 
the  upper  peninsula  of  Michigan.  Tele- 
grams, telephone  calls  and  letters  from 
delegates  all  over  the  Northwest,  unable 
to  attend  because  of  the  heavy  snow, 
were  received,  pledging  support  in  league 
undertakings. 

Data  will  be  collected  immediately  by 
H.  L.  Mitchell,  executive  secretary,  on 
the  amount  of  advertising  paid  by  na- 
tional advertisers  and  sold  to  exhibit- 
ors by  producers  at  regular  rates. 
Charles  W.  Gates,  of  Aberdeen,  S.  D., 
president,  announced  : 

"Contracts  were  drawn  pledging  mem- 
bers not  to  buy  any  films  carrying  na- 
tional advertising  for  which  payment  is 
not  shared  by  the  league.  Investigation 
will  be  made  to  determine  what  share 
should  go  to  the  league.  The  contracts 
are  effective  for  two  years  and  violation 
will  result  in  expulsi6n  from  league  pro- 
tection. All  films  for  the  territory  will 
be  passed  on  by  Secretary  Mitchell 
and  league  representatives.  Reports  will 
be  made  to  league  members  on  all  films. 
National  advertisers  will  be  notified  im- 
mediately that  films  carrying  advertise- 
ments will  not  be  shown  by  exhibitors 
unless  a  part  of  the  payment  made  by 
them  to  the  producer  is  shared  with 
the  exhibitor.  The  league  aims  only  to 
obtain  justice  for  its  members  and  to 
stop  sniping  of  the  screen.  Legitimate 
producers  need  not  fear." 

It  is  reported  that  the  Exhibitors'  As- 
sociation of  the  Northwest,  which  had 
close  connection  with  Motion  Picture 
Exhibitors  of  Amerca,  has  abandoned 
its  organization  and  that  all  members 
have  joined  the  league. 


■mnniiiiHiiiii  n 


Plans  were  made  for  fighting  the  cam- 
paign begun  by  the  South  Dakota  Min- 
isterial Association  by  the  introduction 
in  the  South  Dakota  legislature  at  its 
coming  session  of  a  bill  for  the  censor 
committee  as  the  first  step  in  the  fight 
against  Sunday  closing. 

President  Gates  left  immediately  after 
the  meeting  for  Eagle  Grove,  Iowa,  to 
assist  William  Stewart,  manager  of  the 
Empress  Theatre,  in  his  fight  against  a 
Sunday  closing  ordinance.  Mr.  Gates 
announced  that  the  league  has  doubled 
in  membership  since  its  last  meeting. 
The  next  meeting  will  be  on  February  3. 
Ruben  and  Finkelstine  have  joined  the 
organization.  A  wire  approving  action 
taken  at  the  meeting  was  received  from 
Sidney  Cohen,  of  the  New  York  execu- 
tive committee  in  charge  of  the  cam- 
paign against  sniping,  consisting  of 
Presdent  Gates,  A.  L.  Robarg,  Wausan, 
Wis;  Vice-President  F.  E.  Nemec,  St. 
Cloud,  Minn  ;  Secretary  S.  G.  Latta,  Fer- 
gus Falls,  Minn.;  Treasurer  A.  L.  Picker, 
Ironwood,  Mich.;  Fred  Larkins,  Anoka, 
Minn.;  Phillip  W.  Myers,  Minot,  and  J. 
C.  Collins,  Perry,  Iowa,  and  Jay  Gould, 
Glencoe,  Minn. 


Texas  Exhibitors'  Circuit,  comprising 
eighty  exhibitors  in  Texas,  at  a  meeting 
of  the  board  of  governors,  Sunday,  Janu- 
ary 4,  tied  up  with  Motion  Picture  Own- 
ers of  America  for  the  entire  member- 
ship of  the  Southwest;  also  voted  to  in- 
clude in  its  membership  exhibitors  of 
South  Oklahoma  and  South  Arkansas 
served  by  Dallas  exchanges.  It  is 
thought  this  move  will  make  the  cir- 
cuit self-sustaining. 


Business  for  Lawyers  Is 

Seen  in  "U-Boat"  Films 

THE  ghost  of  Hun  submarines  broke 
the  surface  of  the  film-trade's  oth- 
erwise troubled  waters  when  the 
right  to  show  "Log  of  the  U-3S"  was 
questioned  in  New  York  January  6.  The 
C.  B.  Price  Company  and  the  Fitzpatnck 
McElrov  Company,  the  latter  a  Chi- 
cago firm,  are  heading  for  the  courts 
to  settle  various  matters  at  issue. 

Counsel  for  the  Price  Company  wrote 
the  New  York  Strand  and  various  film- 
distributing  concerns,  including  Fitzpat- 
rick  McElroy  Company,  on  January  6, 
advising  those  addressed  that  the  Price 
Company  owns  the  negative  rights  to 
"The  Log  of  the  U-35,"  promising  that 
distribution  of  a  print  under  any  other 
title  and  covering  the  same  matter 
would  lead  to  business  for  lawyers.  It 
is  claimed  that  Price  bought  the  nega- 
tive and  print  from  John  Olsen  &  Co. 
of  Copenhagen  and  that  prints  under 
the  name  of  "The  Lost  Empire"  are 
being  distributed,  alleged  to  be  duped. 

"The  Log  of  the  U-3S  has  been  play- 
ing the  New  York  Capitol,  week  start- 
ing January  5,  and  the  New  York 
Strand  has  been  playing  a  film  titled 
"The  Lost  Empire"  covering  the  same 
dates. 


A  Fine  Time  Wat  Had  by  All 

Particularly    here    In   Supreme  Pictures' 
Beeve-Grey  serial,  "The  Mystery  Mind," 
starring  J.  Robert  Pauline. 


"Thirteenth  Commandment"  Scheduled. 

America's  most  common  vice  is  said 
to  be  spending  more  than  we  earn.  Ru- 
pert Hughes  wrote  a  striking  novel 
about  it,  called  "The  Thirteenth  Corn- 


Melbourne  MacDowell 

Polished  chap  in  "Eve  in  Exile,"  Charlotte 
Walker's  American  feature. 


iri|iiiiiiiiiiitiiiiiriiiiiiiiiiiiiiiiiitiii[iiii(liilliiliiii[iiriiiiiiiiiiijiiiiiuiiiiiiiiiiiiiiMiiiiiitiiiuii» 


mandment,"  and  with  the  assistance  of 
Alice  Eyton,  who  wrote  the  scenario, 
and  Robert  G.  Vignola,  who  directed,  a 
more  than  ordinarily  interesting  motion 
picture  is  said  to  have  been  made  of  the 
story  and  it  is  to  be  released  on  the 
Paramount-Artcraft  schedule  January 
11.    Ethel  Clayton  is  the  star. 

Miss  Clayton  has  been  surrounded 
with  a  strong  cast.  Charles  Meredith 
is  the  leading  man.  Anna  Q.  Nilsson  is 
the  idle  wife.  l^Ionte  Blue  is  the  ha- 
rassed husband  and  Irving  Cummings  has 
a  congenial  villain  role.  Winter  Hall, 
Arthur  Maude,  Veverly  Travers,  Lewis 
Morrison  and  Jane  WolfT  are  also  in  the 
cast. 


Zukor-Loew. 


In  the  presence  of  350  guests  assem- 
bled in  the  Crystal  Room  of  the  Ritz- 
Carlton  Hotel,  Mildred  Harriet  Zukor, 
daughter  of  Adolph  Zukor,  president  of 
the  Famous  Players-Lasky  Corporation, 
and  Arthur  Marcus  Loew,  son  of  Mar- 
cus Loew,  president  of  the  Loew  Cir- 
cuit of  theatres,  were  united  in  marriage 
on  the  afternoon  of  Tuesday,  January  6, 
at  5:30.  The  ceremony  was  performed 
by  Rev.  Dr.  Shephen  S.  Wise. 

The  room  where  the  ceremony  took 
place  was  artistically  decorated  under 
the  supervision  of  artists  from  the  Fam- 
ous Players-Lasky  studio  on  Fifty-sixth 
street  and  a  motion  picture  camera  re- 
corded the  nuptials  from  the  moment 
when  Miss  Lucille  Goldstein,  flower  girl, 
started  strewing  rose  petals  down  the 
steps  of  the  Crystal  Room  in  the  path 
of  the  bridal  party.  The  marriage  was 
solemnized  under  a  canopy  of  pink  and 
white  lilies. 


Robton-Ledoux. 

Stuart  Robson,  son  of  the  actor,  Stuart 
Robson,  was  married  January  7,  at  the 
City  Hall,  New  York,  to  Yvette  Ledoux, 
of  Boston,  daughter  of  the  former 
United  States  Ambassador  to  Portugal. 

Young  Mr.  Robson  is  playing  the  ju- 
venile lead  in  the  production  of  Augus- 
tus Thomas'  drama,  "The  Harvest 
Moon,"  now  being  filmed  with  Doris 
Kenyon  as  star  by  Dietrich-Beck,  Inc., 
at  the  Leah  Baird  Studios,  Cliflfside,  N.  J. 


January  17,  1920 


THE   MOVING   PICTURE  WORLD 


401 


Jeanie  Macpherson  On  Film  Limits 
and  the  Joys  of  Unbounded  Space 


THIS  may  be  telling  tales  outside 
the  screen  schoolroom,  but  it  has 
its  humorous  side,  so  out  the  story 
pops.  Jeanie  Macpherson  and  I  were 
chatting  good-naturedly  about  the  deep 
concern  shown  by  one  or  two  critics 
of  the  New  York  dailies  over  the 
changes  made  in  the  Barrie  play  when 
it  was  adapted  to  the  screen.  Said 
the  scenarist  of  "Male  and  Female": 

"One  of  the  young  men  who  re- 
proached me  for  taking  liberties  with 
the  work  of  the  Scotch  dramatist  never 
saw  the  original  piece." 

"If  he  had,"  said  I,  "he  might  have 
realized  that  the  plays  of  even  the 
most  gifted  authors  get  out  of  date." 

No  Room  for  an  Argument. 

"Dreadfully  so,  at  times,"  exclaimed 
Miss  Macpherson.  "This  cry  of  mutila- 
tion of  the  novels  and  dramas  of  famous 
writers  by  their  screen  adaptors  is 
often  a  sentimental  pose  which,  if 
heeded,  would  doom  many  a  costly  pic- 
ture to  financial  ruin.  Take  this  one 
point  in  the  Barrie  Play:  Twenty  years 
ago,  when  'The  Admirable  Crighton' 
was  written,  class  distinction  was 
spoken  of  in  England  in  tones  of  wor- 
shipped admiration.  A  world  war  had 
not  then  tumbled  social  divisions  about 
with  a  rude  hand,  and  labor  had  not 
gone  on  strike  to  such  an  extent  that 
noble  lords  and  younger  sons  of  famous 
old  families  were  to  be  seen  acting  as 
engine-drivers  on  English  railways  or 
hustling  some  other  chap's  luggage 
along  a  station  platform.  Class  distinc- 
tion has  been  greatly  discredited  since 
the  war,  and  if  we  had  stuck  to  this 
theme  in  the  way  Barrie  did  we  would 
have  exhausted  it  for  present  day  screen 
purposes  before  the  end  of  the  second 
reel." 

"That  is  to  say,"  I  put  in  with  the 
conviction  of  one  who  hears  his  own 
views  backed  up  by  competent  author- 

 niiiit  iiiiiiiiiiiiiiiii'iit  Ill)  Iiiiiiiit  iiiiiiiiiiinririillllil  iiimillllillllililDllilltllllllf 


Jeanie  Macpherson. 


By  Edward  Weitzel 

ity,  "Barrie  let  nothing  interfere  with 
what  was  then  an  important  theme,  and 
turned  out  a  highly  successful  play. 
Cecil  De  Mille  and  you  let  nothing  in- 
terfere with  bringing  this  play  up  to 
date,  and  have  turned  out  a  moving  pic- 
ture that  not  only  squares  with  screen 
technic  but  is  commercially  correct." 

The  Limitations  of  the  Screen. 

"Perhaps,"  said  Miss  Macpherson, 
"overlooking  the  fact  that  it  is  neces- 
sary to  fit  a  novel  or  a  stage  play  to 
screen  form,  not  alter  the  screen  form 
to  fit  the  material,  may  be  the  cause 
of  this  outcry  against  the  cutting  and 
shaping  and  patching  which  always 
goes  on  when  a  photoplay  is  adapted 
from  some  drama  or  book.  When  I  first 
took  an  interest  in  the  theatre  I  remem- 
ber there  was  the  same  criticism  of 
dramatised  novels.  And  when  I  went 
on  the  stage  and  heard  the  matter  dis- 
cussed from  the  other  side  and  learned 
the  reasons  for  making  the  changes,  I 
realized  that  there  are  tricks  in  all 
trades — the  kind  of  tricks  that  enable  a 
master  of  stagecraft  to  write  a  play 
which  will  run  for  100  nights  or  more. 
It  is  the  same  with  the  screen  dramatist ; 
he  has  to  learn  his  trade  from  the  in- 
side; its  limitations,  first  of  all." 

An  Airwoman  at  Home. 

Standing  outside  the  door  of  the  Mac- 
pherson suite  at  the  Hotel  Astor  the 
mental  picture  I  had  drawn  of  the 
Famous  Players-Lasky  scenarist  was 
that  of  a  determined  looking  young  wo- 
man whose  ability  to  manage  an  airship 
and  whose  love  of  danger  would  be  re- 
flected in  her  dress  and  manner.  When 
the  door  was  opened  by  a  rather  slightly 
built  young  person  gowned  in  a  most 
becoming  pink  silk  affair,  and  a  pleas- 
antly modulated  voice  bade  me  enter,  I 
so  far  controlled  my  surprise  as  not 
to  say : 

"Thank  you.... is  is  Miss  Macpher- 
son in?" 

The  Joys  of  Unbounded  Space. 

My  first  question  was  in  reference  to 
those  spins  of  hers  among  the  clouds: 

"I  beg  pardon,  Miss  Macpherson,  but 
is  it  true  that  you  do  a  few  hundred 
miles  in  your  airplane  when  you  want 
to  rest  your  nerves?" 

"Yes,"  was  the  smiling  reply. 

"And  does  it  really  rest  them?  I 
know  I  should  have  to  leave  mine  ashore 
before  venturing  on  such  a  trip." 

"Not  after  you  become  used  to  flying. 
When  my  brain  gets  fagged  and  my 
nerves  start  to  put  in  a  protest  I  try 
the  upper  air  treatment.  There  isn't 
any  tonic  on  earth  like  it." 

"That's  its  great  drawback — you  have 
to  leave  the  earth  in  order  to  take  it. 
Quite  a  number  of  screen  folk  on  the 
Coast  are  addicted  to  the  hazardous 
habit,  I  believe." 

"Yes,  indeed!  Douglas  Fairbanks  and 
Charlie  Chaplin  and  Mary  Pickford  are 
among  the  stars  that  go  in  for  flying. 
And  of  course  you  know  that  Mr.  De- 


Mille  was  one  of  the  first  to  take  up 
aviation  as  a  sport." 
"So  I've  heard." 

The  leading  airwoman  of  the  Para- 
mount forces  put  another  question  : 

"Have  you  heard  about  Jesse  Lasky's 
first  trip  in  a  flying  machine?" 

I  was  obliged  to  confess  ignorance. 

A  Pilot's   Thoughtful  Politeness. 

"To  get  the  full  benefit  of  the  story 
you  should  hear  Mr.  Lasky  himself  tell 
it.  Most  people,  if  they  told  the  truth 
about  their  feelings  on  the  first  trip 
would  be  forced  to  admit  that  they  did 
not  feel  in  a  frame  of  mind  to  enjoy 
the  sail  with  any  extra  supply  of  calm 
confidence.  Mr.  Lasky  is  positively 
frank  in  admitting  he  was  no  exception 
to  the  established  rule,  and  it's  a  treat 
to  listen  to  him  describe  how  hard  he 
tried  to  make  himself  believe  what  jolly 
fun  he  was  having  and  what  a  dismal 
failure  he  made  of  the  attempt.  He  had 
been  up  for  several  minutes  when  he 
noticed  that  the  pilot  was  evidently  try- 
ing to  say  something  to  him,  but  the 
roar  of  the  engine  completely  drowned 
his  voice.  Presently  the  pilot  tried  it 
again  and  made  still  more  frantic  efforts 
to  be  heard.  The  apprehensive  pas- 
senger could  think  of  but  one  thing: 
something  had  gone  wrong  with  the 
plane  and  the  pilot  was  telling  him  to 
get  ready  to  jump.  Finding  there  was 
no  other  way  to  communicate  with  the 
head  of  the  Lasky  Company,  the  air 
man  shut  of?  his  engine  and  asked  po- 
litely of  his  now  frightened  passenger: 

"'Are  you  enjoying  the  sail?'" 

"'Yes,  thank  you,'  replied  Mr.  Lasky, 
'now  that  I  know  what  it  is  you  wanted 
to  say  to  me.' " 

There  was  a  small  gilt  clock  on  the 
mantel  and  I  glanced  at  it  regretfully. 
Half  of  the  time  allotted  to  me  had 
passed,  and  it  is  always  so  agreeable  to 
have  one's  own  opinions  backed  up  by 
the  aforementioned  competent  authority. 


— In  Her  Sky  Togs 


402 


THE    MOVING    PICTURE  WORLD 


January  17,  1920 


The  Day  of  the  Director  Has  Come 

With  the  Advent  of  All-Star  Casts 


By  CECIL  B.  DE  MILLE 


MUCH  has  been  said  recently  re- 
garding the  future  of  the  photo- 
drama.  "Better  pictures,"  "greater 
attention  to  artistic  and  mechanical  de- 
tails" and  a  score  of  similar  phrases 
have  been  appearing  in  the  conversa- 
tion and  the  interviews  of  the  leaders 
of  the  industry. 

I  believe  firmly  in  the  truth  of  these 
prophetic  utterances.  Pictures  will  be 
better,  higher  pinnacles  of  artistic 
achievement  will  be  attained  and  greater 
mechanical  perfection  will  be  achieved. 
But  so  far,  no  one  has  cited  the  reason 
for  this  forthcoming  improvement. 

The  reason  or  reasons,  in  my  opinion, 
are  based  on  this  fact:  The  era  of  the 
director  has  arrived.  In  the  old  Bio- 
graph  days  the  picture  that  moved  was 
the  thing.  Those  early  efforts  were 
successful  because  that  was  the  era  of 
the  "moving  picture."  From  this  pri- 
mary stage,  by  gradual  degrees,  we 
achieved  the  era  of  the  star.  The  pub- 
lic learned  to  discriminate  between  the 
work  of  the  many  film  actors  and  act- 
resses. Those  that  the  public  favored 
achieved  tremendous  popularity. 

Tired  of  Names. 
But  the  public  soon  tired  of  names. 
Exhibitors  learned  that  a  star  in  a  good 
photoplay  drew  the  people;  a  star  in 
a  poor  production  was  a  losing  venture. 
At  this  stage  of  the  screen's  progress, 
a  few  of  us  read  the  handwriting  on  the 
wall.  What  the  public  really  wanted 
was  not  a  lone  star  in  a  mediocre  story 
backed  by  indifferent  support,  but  a 
well-rounded  cast  portraying  a  story 
of  real  merit. 

It  was  not  a  simple  matter  to  con- 


vince the  business  men  of  the  produc- 
ing corporations  of  the  saneness  of  this 
change  in  policy.  The  star  idea  has 
taken  exceedingly  firm  root  in  their 
minds.  But  a  few  of  us  ultimately  con- 
vinced our  associates  and  small  begin- 
ning was  made.  Today  the  non-star 
photoplay  with  a  well-rounded  cast, 
worth-while  story  and  careful  direction 
is  achieving  the  success  which  no  star's 
production  could  ever  hope  to  attain. 

The  Director's  Golden  Era. 

What  has  gone  before  along  the  line 
of  this  type  of  motion  picture  has  been, 
to  a  certain  extent,  experimental.  We 
have  been  feeling  our  way.  Now  we 
have  found  it  and  1920  will,  I  believe, 
see  the  true  beginning  of  the  golden  era 
of  the  director. 

I  do  not  claim  that  the  day  of  the 
star  is  past.  On  the  contrary,  I  be- 
lieve that  the  star's  popularity  in  al- 
most every  instance  is  founded  on  the 
merit  of  his  or  her  work.  True  merit 
will  continue  to  receive  its  tribute. 


Bathing  Beauties,  are  featured  in  each 
of  these  productions.  On  February  1, 
"His  Baby  Doll,"  a  one  rell  comedy,  will 
be  released.  "The  Dancing  Master,"  a 
two  reel  Triangle  comedy,  will  be  avail- 
able February  8.  Another  one  reel  Tri- 
angle, entitled  "His  Day  of  Doom,"  will 
be  released  Februaiy  16.  February  24 
is  the  date  set  by  Triangle  for  the  re- 
lease of  the  two  reel  comedy  "The  Love 
Riot." 

The  Mack  Sennett-Keystone  comedy 
featuring  Mabel  Xormand,  Roscoe  Ar- 
buckle  and  Ford  Sterling,  entitled,  "A 
Lunch  Room  Romance,"  was  released 
January  4.  "Only  a  Farmer's  Daughter," 
a  two  reel  Mack  Sennett-Keystone  com- 
edy, featuring  Louise  Fazenda  and  Chas. 
Murray,  will  be  released  on  January  11. 
January  18,  the  one  reel  Mack  Sennett- 
Keystone  comedy,  "Mabel's  Speed  Cop," 
with  Mabel  Normand,  Roscoe  Arbuckle 
and  Ford  Sterling,  is  scheduled  for  re- 
lease. "She  Loved  a  Nut,"  with  Mary 
Thurman  and  Ray  Griffith,  a  two  reel 
Mack  Sennett-Kej'stone  comedy,  will  be 
available  January  25. 


Triangle  to  Release  Four 
Comedies  During  February 

TRIANGLE  will  release  four  come- 
dies during  the  month  of  Febru- 
ary. These  will  be  a  continuation 
of  the  re-created  comedy  releases  which 
are  meeting  with  much  favor  among  ex- 
hibitors, due  to  their  advertising  value, 
as  many  of  the  best  known  comedians, 
such  as  Mabel  Normand,  Mack  Sennett, 
Syd  Chaplin,  Chester  Conklin,  Roscoe 
.\rbuckle.  Mack  Swain,  Ford  Sterling 
and  the  original  Mack  Sennett-Keystone 


Exhibitors  Acclaim  Triangle  Film. 

"The  Clodhopper,"  the  Thomas  H.  Ince 
production  featuring  Charles  Ray,  which 
Triangle  released  January  4,  has  been 
welcomed  by  exhibitors  as  an  assured 
money-making  release.  The  popularity 
of  Charles  Ray  among  movie  fans  is 
realized  by  wise  theatre  managers,  and 
they  are  taking  advantage  of  this  fact 
by   booking   "The   Clodhopper"   for  a 


Molly  Malone  in  "Molly's  Millions." 

The  first  picture  in  which  Molly  Ma- 
lone will  be  featured  as  a  star  in  Su- 
preme Comedies,  released  through  Rob- 
ertson-Cole, will  be  Molly's  Millions," 
directed  by  Scott  Sidney.  James  Liddy 
is  the  other  featured  lead  in  this  story, 
which  was  prepared  by  Frank  R.  Conk- 
lin. 


May  Allison  in  "The  Walk-Offs"  Walks  Off  with  the  Palm  and  the  Bouquet. 

Some  charming  glimpses  of  charming  May  in  her  newest  Metro  Screen  Classic. 


January  17,  1920 


THE    MOVING    PICTURE  WORLD 


403 


This  Is  "Live  Sparks";  and  When  It  Comes  to  Sparking,  Warren  Kerrigan  Wins  the  Platinum  Carburetor. 

Showing-  "Handsome  Harry"  himself  in  these  scenes  from  his  Robert  Brunton  feature  for  Hodkinson. 


"Juggernaut"  Comes  First. 

"The  Juggernaut"  will  be  the  first  of 
a  series  of  five  Anita  Stewart  features 
which  will  be  released  by  Vitagraph 
during  the  first  half  of  this  year.  The 
others  include  "The  More  Excellent 
Way,"  "Clover's  Rebellion,"  "The  Mes- 
sage of  the  Mouse"  and  "The  Daring  of 
Diana."  "The  Juggernaut,"  which  has 
been  edited  by  Mr.  and  Mrs.  George 
Randolph  Chester,  will  be  released  next 
month. 


Five-Reel  Show  Draws 

Crowds  in  Pittsburgh 

USING  a  two-reel  production  as  a 
feature  without  a  longer  subject 
to  fill  out  the  program  is  a  prece- 
dent which  was  set  recently  among 
Pittsburgh  first-run  houses  by  the 
Columbia  Theatre.  The  house  did  turn- 
away  business  with  Charlie  Chaplin  in 
"A  Day's  Pleasure,"  a  short  western 
subject  a  news  reel  and  a  travelogue, 
making  five  reels  in  all.  The  regular 
scale  of  prices  was  maintained,  and  the 
shortness  of  the  program  gave  an  op- 
portunity for  an  extra  showing  each 
day,  which  enabled  the  theatre  to  estab- 
lish a  new  house  record  for  attendance. 

No  exploitation  outside  of  increased 
newspaper  space  was  attempted  by  the 
Columbia,  but  from  the  opening  perform- 
ance the  seating  capacity  of  the  the- 
atre was  taxed  to  its  uttermost.  The 
Columbia  had  the  keenest  sort  of  com- 
petition also,  for  the  Liberty  during  ^he 
same  week  was  running  Anita  Stewart 
in  "Mind  the  Faint  Girl."  The  Million- 
Dollar  Grand  was  also  running  the  Anita 
Stewart  picture  and  the  Olympic  had 
Constance  Talmadge  in  "The  Virtuous 
Vamp."  The  last  two  named  theatres 
are  on  the  same  block  and  almost  across 
the  street  from  the  Columbia.  Despite 
the  big  attendance  which  these  three 
theatres  drew,  however,  the  short  pro- 
gram at  the  Columbia  was  one  of  the 
most  popular  which  has  ever  been  given 
in  Pittsburgh. 


Knoles  Signs  With  Famous  Players. 

Harley  Knoles,  who  recently  began 
directing  Dorothy  Dalton  in  "Half  an 
Hour,"  Sir  James  M.  Barrie's  play,  has 
signed  a  long-term  contract  with  Fa- 
mous Players-Lasky  Corporation  to  di- 
rect Paramount  Artcraft  pictures. 
"Half  an  Hour"  is  the  second  Paramount 
Artcraft  picture  to  be  made  by  Mr. 
Knoles,  the  first  having  been  David 
Graham  Phillips'  novel,  "The  Cost,"  fea- 
turing Violet  Heming. 


'Tiger  Girl/'  Starring  Lillian  Gish, 
To  Be  Triangle's  February  Release 


TIGER  GIRL"  will  be  the  only  Tri- 
angle release  during  February  and 
follows  the  Thomas  H.  Ince  "A 
Gamble  in  Souls,"  with  Dorothy  Gish  and 
William  Desmond,  which  will  be  re- 
leased on  January  25.  "Tiger  Girl"  is 
said  to  be  one  of  the  best  productions 
made  by  the  D.  W.  Griffith-Lillian  Gish 
combination.  Due  to  the  popularity  of 
both  Mr.  Grififith  and  Miss  Gish  at  this 
time,  this  production  has  large  money- 
making  possibilities  and  will  undoubt- 
edly score  a  great  success  with  the  pub- 
lic. A  large  advertising  campaign  will 
be  begun  by  Triangle  to  acquaint  the 
public  with  this  production,  and  exhib- 
itors will  have  the  same  opportunity 
to  cash  in  on  this  feature  as  they  have 
on  Mr.  Griffith's  more  recent  produc- 
tions. 

The  play  shows  Miss  Gish  in  the  sym- 
pathetic and  appealing  role  of  the  un- 
sophisticated wife  battling  in  her  own 
way  for  the  man  she  loves,  a  man  whose 
ears  are  deaf  to  her  appeal  but  who 
listens  eagerly  to  the  song  of  the  siren. 
It  is  the  ever  present  battle  of  vice 
and  virtue,  of  good  and  evil,  of  the  lily 
and  the  rose. 

Those  in  the  Cast. 

Miss  Gish  gives  a  strong  portrayal  of 
the  deserted  wife,  whose  husband  is 
won  from  her  side  by  the  wiles  of  a 
dancer  of  the  music  halls.  The  role  of 
the  dancer  is  finely  essayed  by  Rosizka 
Dolly,  one  of  the  famous  Dolly  .Sisters, 
whose  fame  among  the  theatre-going 
public  is  well  known. 

Wilfred  Lucas,  strong,  powerful  and 
Irish,  is  an  excellent  wayward  husband. 
Elmer  Clifton,  Lyola  O'Connor,  Cora 
Drew,  Mary  Alden  and  William  Hinck- 
ley are  also  in  the  cast.  The  produc- 
tion is  admirably  staged  and  elaborately 
produced. 

The  story  is  full  of  dramatic  interest 
and  suspense.  It  is  a  story  which  not 
only  entertains  but  which  will  make  the 
patrons  of  any  house  think  and  talk.  It 
deals  with  a  young  country  girl  brought 
up  in  genteel  surroundings,  the  idol  of 
her  two  old  aunts  with  whom  she  lives. 
A  quarrel  with  her  sweetheart  results 
in  sending  her  into  the  arms  of  a  city 
bred,  world-wise  man  of  the  "round-tlie- 
town"  type.  He  sees  the  youth  and 
sweetness  which  she  possesses  and  for 
a  time  makes  an  ideal  husband.  But 
he  cannot  repress  the  urge  for  the  gay 


life  and  finally  falls  for  the  wiles  of  the 
dancer.  He  leaves  his  wife,  who  returns 
back  to  her  old  home.  Then  comes  the 
clima.x  as  D.  W.  Griffith  conceived  it. 


Many  Brave  Weather  to 

See  "Beloved  Cheater" 

PLAYING  against  some  of  the  big- 
gest productions  of  the  year,  the 
Robertson-Cole  special,  "The  Be- 
loved Cheater,"  starring  Lew  Cody, 
broke  all  records  at  the  Criterion  The- 
atre, Atlantic  City,  N.  J.,  two  days  the 
week  of  December  29.  Although  booked 
against  three  special  first-run  pictures 
within  three  blocks,  "The  Beloved 
Cheater"  was  received  with  auspicious 
greetings,  and  when  the  star,  Lew  Cody, 
made  his  personal  appearance,  another 
chapter  in  his  history  of  success  was 
written. 

The  Criterion  Theatre  is  situated  on 
the  boardwalk  facing  the  ocean.  At  the 
opening  performance,  more  than  1,700 
men  and  women  braved  a  flurry  of  snow 
and  weather  registered  ten  above  zero 
and  fought  to  get  into  the  theatre.  The 
afternoon  performances  and  the  last 
evening  also  saw  the  "S.  R.  O."  sign  dis- 
played before  the  up-to-date  film  play- 
house. 

Manager  O'Keefe,  after  the  four-day 
showing,  asked  for  return  dates  on  "The 
Beloved  Cheater."  He  predicted  great 
things  for  the  first  of  the  Robertson- 
Cole  specials  for  the  new  year.  The 
theatre  was  especially  decorated  for  the 
showing  of  "The  Beloved  Cheater"  and 
a  special-  musical  program  added  to  the 
evening's  program. 


June  Elvidge  Not  Featured. 

Contrary  to  an  erroneous  report,  June 
Elvidge  is  not  to  be  featured  in  "The 
Law  of  the  Yukon,"  which  Charles  Mil- 
ler is  directing.  The  Mayflower  Photo- 
play Corporation,  for  whom  this  pro- 
duction is  being  made,  does  not  feature 
players.  The  leading  feminine  role  in 
"The  Law  of  the  Yukon,"  Goldie  Mead- 
ows, is  being  portrayed  by  Nancy  Dea- 
ver,  who  is  a  new  ingenue  type  making 
her  first  screen  appearance  in  this  photo- 
play. 

Edward  Earle  is  playing  the  leading 
male  role,  John  KIcath.  This  produc- 
tion is  for  Mayflower  and  will  be  re- 
leased through  Realart. 


404 


THE    MOVING    PICTURE  WORLD 


January  17,  1920 


'Live  Sparks, "  Starring  Kerrigan, 

To  Be  Released  Soon  by  Hodkinson 


THE  W.  W.  Hodkinson  Corporation 
announces  for  mid-January  release 
J.  Warren  Kerrigan's  fourth  Rob- 
ert Brunton  production,  "Live  Sparks," 
a  delightful  comedy-drama  of  the  Texas 
oil  fields,  prints  of  which  were  shipped 
this  week  to  all  Hodkinson  exchanges. 

As  a  story  "Live  Sparks,"  leaves  little 
room  for  improvement.  It  has  rollick- 
ing humor,  drama,  cohesive  action  and 
a  striking  plot;  as  a  production  it  is 
remarkable  for  technical  finish,  clear 
photography  and  clever  casting,  Mr. 
Kerrigan's  company  including  Fritzie 
Brunette,  Joseph  J.  Dowling,  Arthur 
Millette,  John  Steppling,  Roy  Laidlaw 
and  Mary  Jane  Irving,  announces  Hod- 
kinson. 

The  leading  role  of  "Neil  Sparks"  is 
admirably  suited  to  the  popular  idol  of 
romance,  and  he  plays  it  with  a  new 
dash  and  virility  that  is  e.xceptionally 
pleasing.  He  is  seen  as  a  lively  young 
millionaire  with  a  decided  faculty  for 
getting  himself  into  one  scrape  after 
another. 

Spectacular  Effects. 

Several  spectacular  effects  have  been 
introduced  to  heighten  the  eflfect  of  the 
smashing  climax,  notably  the  burning  of 
an  oil  derrick  and  a  thrilling  fight  scene 
in  which  several  hundred  people  are 
employed. 

The  new  Kerrigan  pisture,  directed  by 
Ernest  C.  Warde,  who  supervised  the 
production  of  all  Kerrigan-Brunton  vehi- 
cles, is  from  the  pen  of  Caroline  Sayre, 
who  lists  among  her  successes  "Ken- 
tucky Lew,"  "Missouri  Folk"  and  "Sold." 
A  number  of  pre-release  engagements 
have  been  contracted  for  by  big  exhibi- 
tors in  the  Chicago  and  San  Francisco 
territories. 


Murray  Becomes  a  Benedict. 

H.  L.  Murray,  booker  for  Hallmark 
Pictures,  in  Washington,  D.  C,  celebrat- 

UIIIJIIuiiiiKiiiiiiiiiiiiiiiuiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiuiiii  Jlllliiiluliiiiiiiiiiiiniiiiiiiiiijiiiiiiiu  ii 


ed  Christmas  Eve  by  standing  up  be- 
fore the  altar  and  saying  all  kinds  of 
"I  wills"  while  the  parson  said  "Whom 
God  hath  joined  let  no  man  put  asun- 
der," and  Miss  Madeline  S.  Wood, 
blushed,  smiled  and  looked  charming, 
and  echoed  those  replies. 

Mr.  Murray  is  a  brave  man.  He  proved 
that  once  before  when  he  was  with  the 
77th  Infantry,  the  organization  that 
was  associated  with  the  "Lost  Bat- 
talion."   

Canadian  Dramatic  Critic 
Raps  American  Productions 

S MORGAN-POWELL,  dramatic 
critic  of  the  Montreal  Star  and 
•  acknowledged  as  one  of  the  lead- 
ing theatrical  authorities  of  Canada, 
takes  a  rap  at  moving  picture  produc- 
tions of  the  United  States  during  the 
course  of  a  discussion  regarding  film 
developments  in  Canada.  His  editorial 
offering,  in  part,  is  as  follows: 

"The  American  film  is  given  prefer- 
ence over  the  British  because  the  Ameri- 
can interests  are  fully  organized  here 
whereas  the  British  motion  picture  in- 
terests have  only  just  begun  to  organize 
for  the  Dominion.  An  inevitable  result 
of  this  has  been  the  flooding  of  the 
Canadian  motion  picture  market  with  all 
the  flag  propaganda,  Wild  West  and 
other  purely  and  exclusively  American 
material. 

"If,  with  additional  facilities  for  the 
exhibition  of  motion  pictures  throughout 
the  country,  the  selection  of  the  class 
of  pictures  is  to  be  left  to  American  de- 
cision instead  of  Canadian,  then  the 
outlook  will  be  worse  than  ever  instead 
of  better.  There  are  exceptions,  of 
course,  where  managers  have  carefully 
and  assiduously  studied  the  tastes  of 
their  particular  clientele  but  such  in- 
stances are  few  and  far  between. 

"Canadians  want  the  best  American 
pictures,  of  course,  but  they  also  want 
the  best  British  pictures  and  they  do 
not  want  the  sort  of  propaganda  that 
goes  down  in  Chicago  and  Milwaukee 
as  'great  stufif.'  In  a  word,  Canadians 
want  to  control  their  own  motion  pic- 
ture houses.  The  only  way  to  insure 
such  control  is  for  Canadian  capital  to 
put  its  money  into  the  motion  picture 
houses.  You  cannot  control  if  you  are 
afraid  of  taking  the  steps  that  alone  will 
entitle  you  to  control." 


New   Title   Artist   for  Selznick. 

The  Selznick  eastern  studio  forces 
have  been  further  augmented,  it  was 
announced  this  week,  by  the  addition 
of  a  California  title  artist. 

Irivn  J.  Martin,  considered  one  of 
the  best  title  artists  in  the  business, 
has  arrived  in  Fort  Lee  from  the  Sun- 
set State  to  take  charge  of  the  Selz- 
nick art  department  at  the  New  Jersey 
studios. 


And  That's  Quite  Enough. 

Kathlyn  Williams  in  "Just  a  Wife," 
first  production  of  National  Picture 
Theatres,  Louis  J.  Selznick, 
president. 


New  Kaufman  Weekly  by 
Selznick  Stars  Bruznova 

FOLLOWING  the  interest  aroused  by 
the  national  and  trade  paper 
campaign  being  conducted  in  behalf 
of  Selznick  pictures,  included  in  which 
are  the  Herbert  Kaufman  Weekly  sub- 
jects  filmed   from  the  widely  known 


writer's  editorials,  it  was  announced 
this  week  by  Lewis  J.  Selznick  that 
Madame  Halina  Bruznova  will  have  the 
leading  role  in  the  second  Kaufman 
Weekly,  "The  Faded  Butterfly."  This 
subject  is  now  in  the  process  of  pro- 
duction at  the  Fort  Lee  studios  and 
upon  release  will  be  distributed  by  Se- 
lect. 

In  the  leading  male  role  of  "The  Faded 
Butterfly"  is  Warren  Chandler.  Little 
Helen  Reinecke,  child  actress  who  has 
appeared  in  several  Selznick  produc- 
tions, is  to  appear  in  this  picture  as 
the  daughter. 

The  first  Kaufman  Weekly,  "Little 
Red  Riding  Hood,"  has  gone  through 
the  cutting  room,  emerging  from  the 
process  in  what  is  announced  as  "first 
class  condition"  and  pronounced  excel- 
lent to  show  on  the  screen  of  every  mo- 
tion picture  theatre.  The  third  Kauf- 
man Weekly  is  scheduled  as  "Puppy 
Love"  and  is  expected  to  be  well  under 
way  shortly  at  the  Fort  Lee  studios. 

In  connection  with  the  national  ad- 
vertising on  the  Kaufman  Weekly, 
Lewis  J.  Selznick  used  four  full  pages 
in  the  Saturday  Evening  Post  of  De- 
cember 27,  thereby  fulfilling  his  pur- 
pose to  create  audiences  for  the  exhibi- 
tors even  before  the  release  of  the  first 
subject,  "Little  Red  -Riding  Hood." 


English  Girl  War  Veteran 
Seeks  Director's  Address 

A COM  ELY  young  Englishwoman, 
heroine  of  many  battles  in  the 
late  war,  motor  driver  for 
French  generals  during  four  and  a  half 
years  of  fighting,  nurse  in  French  hos- 
pitals, and  an  airplane  driver  of  real 
skill,  is  eager  to  go  into  screen  work 
in  America ;  but  it  must  be  motion  pic- 
ture work  that  requires  skill  and  dar- 
ing, not  lovemaking. 

An  American  director  who  fought  with 
the  American  army  is  to  blame.  He 
met  the  brave  little  Englishwoman  at 
Chateau-Thierry — the  hell  in  which  the 
American  army  got  its  real  christening 
— and,  in  rests  between  fighting,  he 
promised  the  young  woman  a  job  in 
pictures  if  she  would  come  to  America. 
She  lost  his  name  and  address,  but  still 
remembers  him  and  his  promise,  so  she 
is  making  a  public  appeal  to  him  to 
respond. 

If  the  soldier-director  wishes  to  keep 
his  promise,  he  can  find  the  young 
woman  by  addressing  G.  W.,  care  of 
E.  S.  M.  P.,  19  Coleman  Street,  Lon- 
don, E.  C. 


Changes  in  Crandall  Forces. 

Two  changes  in  the  Crandall  forces 
have  been  noted  within  the  past  few 
days,  resulting  in  a  change  of  manage- 
ment at  the  Ninth  and  E  streets  theatre 
and  the  Avenue  Grand,  Washington, 
D.  C. 

John  Keenan,  who  was  manager  of 
the  Avenue  Grand  before  it  was  taken 
over  by  Harry  Crandall  and  who  has 
since  continued  in  that  capacity,  has 
resigned  and  will  probably  return  to  his 
old  home  in  Wilmington,  Del. 

Mr.  Keenan  will  be  succeeded  by  H. 
C.  Lehmeyer,  who  has  been  manager  of 
the  Ninth  and  E  streets  theatre,  and 
that  house  will  be  put  under  the  man- 
agement of  L.  E.  Wilson,  son  of  the 
manager  of  the  local  Vitagraph  ex- 
change, who  has  just  joined  the  Cran- 
dall forces.  Mr.  Wilson  was  formerly 
assistant  to  his  father. 


January.  17,  1920 


THE   MOVING   PICTURE  WORLD 


405 


Burlingham,  First  to  Film  "Suwanee 
Ribber,  "Finds  It  Beauty-Festooned 


FREDERICK  BURLINGHAM,  whose 
adventures  have  led  him  into  many- 
strange  parts  of  the  world,  has  jtist 
returned  to  New  York  from  his  Florida 
jungles,  where  he  filmed  the  famous 
Suwanee  River.  His  pictures  will  be  re- 
leased on  the  Paramount-Burlingham 
schedule  of  adventure  scenics. 

His  story  of  exploration  makes  one 
wonder  why  this  widely  known  stream 
never  before  has  been  screened. 

"In  looking  over  the  American  field 
for  something  new  to  film,"  said  Mr. 
Burlingham  to  a  representative  of 
Moving  Picture  World,  "I  was  amazed 
to  find  that  no  one  yet  had  been  'Way 
Down  on  the  Suwanee  Ribber.' 

Suwanee  Inspires  Patriotism. 

"Before  leaving  for  Jacksonville,  Fla., 
r  made  some  inquiries,  but  no  one  in 
New  York  seemed  to  know  just  where 
the  Suwanee  River  was.  I  went  down 
quietly,  not  wishing  to  attract  attention. 
There  were  no  boats  on  the  upper  Su- 
wanee, so  I  built  one  with  an  airdrive 
engine  so  as  to  get  over  the  shoals  and 
sunken  logs  without  mishap,  and  after 
filming  some  scenes  in  the  Okefenokee 
Swamp  in  Georgia,  where  the  river 
rises,  left  White  Springs  for  the  Gulf 
of  Mexico  with  an  improvised  crew. 

"Every  genuine  American  ought  to  go 
down  the  Suwanee.  The  sight  of  this 
river,  to  those  who  know  the  song,  will 
inspire  more  patriotism,  more  love  of 
country,  than  all  the  Lusk  committees 
and  defense  societies  born  and  unborn. 

"I  saw  it  for  the  first  time  at  night. 


When  I  arrived  at  White  Springs,  a 
primitive,  ante-bellum  resort,  my  first 
thought  was  to  go  alone  to  the  river 
bank,  to  make  a  pilgrimage  as  it  were, 
and  as  I  wandered  there  in  the  gloam- 
ing, with  the  live  oak  trees  weeping 
with  festoons  of  Spanish  moss,  with 
the  mocking  birds  singing  in  the  night 
and  the  crickets  and  katydids  chirping 
the  refrain  came  to  me: 

Hard  to  Keep  Back  Tears. 

"  'Bar's  where  my  heart  is  turning 
ebber,  dar's  where  de  old  folks  stay.' 

"As  I  gazed  on  the  Suwanee  River  for 
the  first  time  it  was  hard  to  hold  back 
the  tears.  If  an  American  believes  it 
easy,  just  try  it. 

"  'The  Suwanee  River'  has  been  called 
the  song  of  the  homesick.  In  the  old 
days  when  songs  had  small  publicity 
400,000  copies  of  the  'Old  Folks  at 
Home'  were  sold  in  a  few  weeks,  and 
eventually  translated  into  almost  every 
language  and  many  Asiatic  and  African 
dialects. 

"Echo  River." 

"The  Suwanee  River,  mysterious,  wild, 
lonely  and  semi-tropical,  however,  is  a 
reality.  As  we  floated  towards  the  Gulf 
we  passed  innumerable  wild  razor-back 
hogs,  groups  of  turtles  sunning  on  the 
logs,  now  and  then  an  alligator,  but 
frequently  cranes  and  herons  and  many 
turkey  buzzards  silent  in  the  great  dead 
trees. 

"The  bank  of  the  Suwanee  is  lined 
with  hanging  moss  and  palmettos,  and 
as  the  water  is  dark  amber  from  the 
cypress  tree  roots,  it  forms,  when  not 


rippled,  a  perfect  mirror,  so  that  in  look- 
ing towards  the  shore  one  seems  to  see 
the  trees  underneath  and  inverted.  This 
may  be  why  the  Indians  called  it  Su- 
wanee, which  translated  means  'Echo 
River.' 

"Near  the  junction  of  the  Suwanee 
and  the  Withlocoochee  we  passed  a 
native  'cracker,'  or  backswoodsman,  ap- 
parently doing  nothing  on  the  bank.  I 
asked  him  how  far  to  Beeson  shoals, 
and  he  replied,  'Two  miles.'  But  he  had 
a  very  pretty  daughter  near  him,  and 
an  Irishman  in  our  party,  to  be  gal- 
lant, bowed  low  and  tipped  his  hat. 
The  girl  ducked  behind  a  tree,  like  a 
startled  doe.  The  old  man  said  noth- 
ing, but  simply  reached  for  his  gun  and 
cocked  it.  The  movement  was  eloquent, 
and,  believe  me,  we  'beat  it.' 

Makes  You  Homesick. 

"These  pioneer  settlers  are  of  a 
sturdy  race  and  nearly  always  go  armed. 
If  friends,  there  are  none  truer.  If  you 
get  in  bad  with  them  then  you  had 
better  leave  the  country  while  the  go- 
ing is  good. 

"We  camped  nearly  two  weeks  on  the 
Suwanee  and  came  back  to  civilization 
with  a  growing  feeling  of  homesickness, 
a  longing  which  is  still  vivid  for  pal- 
mettos and  cypress  water  and  the  in- 
definite perfume  of  many  flowers  which 
bloom  there  all  winter." 

Mr.  Burlingham  leaves  the  end  of  this 
week  for  Vancouver,  where  he  sails 
January  21  for  the  Fiji  Islands,  New 
Zealand  and  the  South  Seas,  to  be  gone 
until  next  July. 


Other  Up-to-Date  Educative  and  Non-Theatrical  News 

By  Margaret  I.  MacDonald 


Goldwyn  Presents  Group 

of  Interesting  Subjects 

ARTISTIC  photography  of  high  order 
is  found  in  the  Ford  Weekly, 
"Eventide,"  a  study  of  cloud  and 
water  effects  at  dusk  on  a  picturesque 
lake.  The  film  is  finely  toned  and 
tinted  to  give  the  scenes  the  quali- 
ty of  a  painting  and  will  prove  an  ex- 
cellent attraction  on  any  program,  es- 
pecially if  it  is  supported  by  an  appro- 
priate musical  accompaniment.  Some 
of  the  most  charming  scenes  in  the  pic- 
ture introduce  remarkable  moonlight 
effects. 

Two  other  subjects  introduced  in  this 
film  are  intimate  studies  of  animal  life. 
One  shows  the  beaver  at  work  build- 
ing a  dam,  felling  trees,  gnawing  them 
into  sections  and  constructing  his  house. 
The  other  presents  the  Canadian  porcu- 
pine, stripping  the  trees  of  leaves  and 
defending  himself  against  attack  with 
his  stinging  quills.  Both  of  these  sub- 
jects will  be  of  particular  interest  to 
students  of  nature. 

A  novel  title  for  an  unusual  subject 
treated  in  No.  7022  of  the  Goldwyn-Bray 
Pictagraph  is  "Valuable  Holes."  By  way 
of  explanation,  gold  is  taken  from  holes. 


the  soldiers  in  France  found  the  dug- 
out a  fortunate  place  of  refuge,  man- 
holes are  a  necessary  part  of  the  pas- 
sages running  under  city  streets,  the 
hole  in  the  needle  is  indispensable  to 
its  usefulness,  the  hole  in  a  life  buoy 
has  been  instrumental  in  saving  many 
lives,  and  so  on  through  a  long  list 
of  valuable  holes. 

"How  ice  Is  Harvested"  is  a  particu- 
larly imiely  subject  for  January  release, 
and  appears  also  in  this  number. 

Special  Distribution  for 
Urban  Educational  Films 

THE  growing  importance  of  the  edu- 
cational market  as  a  solid  plane 
of  investment  is  becoming  more 
and  more  evident  as  men  of  brain  and 
means  continue  to  fall  for  the  idea; 
while  those  who  have  long  exhibited 
faith  in  spite  of  obstacles,  still  remain 
firm  in  their  convictions,  and  attack  the 
game  with  renewed  energy  and  more 
progressive  methods. 

Long  ago,  for  instance,  Charles  Ur- 
ban, a  man  with  the  bump  of  thorough- 
ness well  developed,  began  to  gather 
material  of  scientific,  industrial,  historic 
and  other  interest,  films  of  happenings 


from  all  parts  of  the  world — carefully 
detailed  illustration  of  important  events. 
These  negatives  in  addition  to  new  ones 
constantly  arriving  at  the  offices  of  the 
Kineto  Company  of  America,  Inc.,  are 
being  utilized  in  separate  series  of  edu- 
cational interest  known  as  "Movie 
Chats"  and  "Kineto  Reviews." 

One  of  the  most  important  points  in 
Mr.  Urban's  return  to  the  spot  light 
is  the  fact  that  he  has  embraced  the 
system  of  special  distribution,  which 
does  away  with  the  limitations  of  the 
less  adequate  method  of  regular  release 
through  the  regulation  exchange.  The 
latter  method  so  long  in  vogue  meant 
a  meteoric  career  on  the  part  of  each 
film  released. 

Charles  Urban  is  distributing  through 
Cinema  Classics,  Inc.  This  method  of 
distribution  means  that  one  year  or 
even  five  years  hence,  any  number  of  the 
splendid  Urban  series  will  be  available 
for  use  in  theatres,  schools,  churches 
or  any  place  they  may  be  desired. 

In  the  "Kineto  Reviews"  appear  such 
subjects  as  "Trip  of  the  U.  S.  S.  Idaho 
to  Brazil,"  "New  York,  America's  Gate- 
way," "Beauty  Spots  in  the  United 
States  and  Canada,"  "Kentucky  Thor- 
oughbreds" and  "While  Canons  Crashed" 


406 


THE    MOVING    PICTURE  WORLD 


January  17,  1920 


the  story  of  "no  man's  land."  Included 
in  the  "Movie  Chats"  are  subjects  of 
varied  interest  all  handled  in  a  profes- 
sional and  entertaining  way. 

These  films,  each  one  reel  in  length, 
are  being  added  to  at  the  rate  of  four 
reels  per  week.  In  the  near  future  they 
will  be  found  in  Urban  film  libraries 
located  at  convenient  points  through- 
out the  country. 


Some  Things  Worth  Knowing 

That  Underwood  &  Underwood  have 
purchased  the  rights  to  the  touriscope, 
an  invention  by  F.  H.  White.  The  tour- 
iscope practically  revolutionizes  the 
stereopticon  slide  in  that  it  places  on  a 
reel  of  film  two  and  one-fourth  inches 
wide  pictures  required  for  a  lecture,  in 
the  succession  in  which  they  should 
come,  and  as  many  as  are  required  for 
one  lecture.  This  reel  is  manipulated 
by  a  lever,  and  as  one  picture  is  dis- 
solved another  is  released. 

*  *  * 

That  moving  picture  advertising  was 
carried  to  a  fine  point  by  B.  D.  Nice 
&  Company,  music  publishers,  when  they 
converted  to  the  screen  brief  glimpses 
of  vaudeville  acts  by  artists  using  their 
publications,  with  neatly  worded  adver- 
tisements in  the  inserts.  The  advertise- 
ment is  made  to  work  three  ways — it 
advertises  the  publisher,  the  composer 
and  the  vaudeville  artist.  Into  the  first 
of  the  series  are  gathered  a  remarkable 
number  of  artists,  including  the  Mosconi 
family,  the  Cameron  sisters,  Ted  Lewis 
and  George  and  Dick  Rath.  By  a  clever 
trick  of  business  these  films  are  expected 
to  be  shown  in  theatres  throughout  the 
country.  They  are  known  as  Vaude- 
graphs. 

*  *  * 

That  Camilla  Donworth,  of  the  Films 
of  Business,  in  an  address  delivered  re- 
cently at  the  New  York  University,  de- 
clared for  the  moving  picture  as  an  ad- 
vertising medium,  and  also  made  the  in- 
teresting statement  that  five  years  can 
be  lopped  off  the  period  of  education 
from  kindergarten  through  the  univer- 
sity, by  a  discriminate  use  of  motion 
pictures  in  conjunction  with  text  books. 

*  *  * 

That  the  Fox  News  in  its  release  No. 
26  demonstrated  the  fact  that  in  America 
the  workman  has  an  equal  chance  with 
the  rich  to  attain  high  places  in  the 


Nation's  councils,  when  they  filmed  Con- 
gressmen John  G.  Cooper,  of  Ohio;  Wil- 
liam L.  Carrs,  of  Minnesota;  Patrick 
McLane,  of  Pennsylvania,  and  William 
L.  Burke,  of  Pennsylvania  as  they 
donned  uniforms  and  overalls  and  set 
out  from  the  Union  Station,  Washing- 
ton, in  charge  of  a  train.  These  men 
were  formerly  employed  on  the  rail- 
road. 

*  *  * 

That  every  day  Charles  F.  Campbell, 
of  the  Red  Cross  Institute  for  the  Blind 
at  Baltimore,  Md.,  reads  a  summary  of 
current  events  to  the  blind  soldiers,  fol- 
lowed by  gems  of  humor  from  "Topics 
of  the  Day,"  selected  by  the  Literary 
Digest,  screened  by  Timely  Films,  Inc., 
and  distributed  by  the  Pathe  Exchange, 
Inc. 

*  *  * 

That  Attorney  General  Palmer  has  en- 
listed the  assistance  of  the  Pathe  News 
in  fighting  the  menace  of  wood  alcohol, 
and  that  its  closing  issue  of  1919  carried 
a  warning  as  a  feature  of  the  news. 

*  *  * 

That  the  Community  Motion  Picture 
Bureau  of  New  York  is  providing  ser- 
vice for  one  of  the  largest  factory  mo- 
tion picture  theatres  in  the  country — 
that  of  the  Edison  Lamp  Works  at  Har- 
rison, N.  J.  This  theatre,  which  is  used 
twice  a  week  during  the  noon  hour,  is 
most  elaborate.  It  boasts  an  orchestra, 
organized  from  the  roll  of  employes, 
which  is  larger  than  those  of  many  pub- 
lic theatres.  It  seats  1,300,  and  has  the 
finest  of  mechanical  equipment,  includ- 
ing a  large  screen  and  a  specially  made 
portable  projection  booth.  A  modern 
ventilating  apparatus  has  also  been  in- 
stalled. 

*  *  * 

That  Milton  Ray  Hartman,  of  the 
Swiss  Eagle  Film  Enterprise,  recently 
arrived  from  Berne,  is  at  No.  40  Beverly 
road,  Ridgewood,  N.  J.,  and  has  with  him 
considerable  footage  of  film  showing 
Swiss  Boy  Scouts  mountaineering,  and 
views  of  the  Swiss  high  Alps  taken  from 
an  airplane. 

*  *  * 

That  one  of  the  latest  of, the  Robert 
C.  Bruce  scenics,  "Chilkat  Cubs,"  pre- 
sented at  the  Rialto  Theatre  during  the 
week  of  December  28,  is  one  of  the  most 
unique  of  animal  pictures.  It  presents 
the  story  of  a  couple  of  bear  cubs,  Wow 


and  Woof.  Wow  is  the  wayward  brother 
of  Woof,  who  tries  to  do  the  sisterly 
act  of  nagging  to  the  best  of  her  ability, 
and  finally  succeeds  in  driving  her 
brother  to  the  open  road. 

«   «  * 

That  the  Children's  Holiday  Theatre 
run  by  Hugo  Riesenfeld  at  the  63d  street 
Music  Hall  during  the  Christmas  and 
New  Yeark  season,  was  a  success.  The 
children  enjoyed  the  carefully  selected 
programs,  and  the  Christmas  pantomime 
in  which  Santa  came  in  through  the 
chimney  place,  lighted  the  Christmas 
tree,  distributed  toys  to  the  two  sleeping 
children,  and  demonstrated  to  them  in 
their  dreams  two  wonderful  animated 
dolls,  which  stepped  from  boxes  at 
either  side  of  the  stage.  The  features 
presented  were  "Rags,"  "The  Man  from 
Mexico,"  "Puddin'  Head  Wilson,"  "Seven 
Swans,"  "The  Dummy,"  "Tom  Sawyer" 
and  "Rebecca  of  Sunnybrook  Farm." 

*  ♦  ♦ 

That  C.  L.  Winston,  Famous  Players- 
Lasky's  exploitation  representative  in 
Denver,  in  his  campaign  for  "Every 
Woman"  in  that  city,  not  only  succeeded 
in  creating  a  tremendous  amount  of  in- 
terest and  talk  about  the  picture,  but 
obtained  the  written  indorsement  of  a 
number  of  the  city's  clergymen. 

*  *  * 

That  Bertin  E.  Moisant,  a  Fox  camera- 
man, recently  accompanied  Lieutenant 
Milton  Elliott  on  a  hair-raising  flight 
above  San  Francisco  and  Oakland.  The 
first  of  these  pictures  was  taken  in  a 
wild  nose  dive  toward  San  Francisco, 
in  which  the  buildings  of  the  city  seem 
to  rush  directly  at  the  spectator.  Views 
of  the  famous  Cliff  House,  the  City  Hall 
of  Oakland,  and  other  points  of  interest 
seen  from  the  airplane  appear  in  the 
Fox  News  No.  25. 


Republic's  Newest  on 

News  and  Industry 

Prizma's  most  recent  release  through 
Republic  shows  "The  Big  Guns  of  the 
Navy."  It  is  a  highly  interesting  por- 
trayal of  the  launching  of  the  dread- 
naught,  the  manufacture  of  the  guns,  the 
training  of  their  crews  and  target  prac- 
tice. 

Being  in  natural  colors,  this  picture 
has  an  entirely  new  interest,  showing 
in   realistic   manner   scenes  impossible 


Festoons  of  Spanish  Moss,  Cr.ickets,  Katydids — and  "Alligator  Bait"  on  the  Suwanee  River. 

Two  typical  views  given  Moving  Picture  World  by  Frederick  Burlingham  on  his  "Suwanee  Ribber"  film,  released  on 

Paramount-Burlingham  schedule. 


January  17,  1920 


THE    MOVING    PICTURE  WORLD 


407 


of  adequate  portrayal  without  the  colors. 

The  target  practice  aboard  is  perhaps 
the  most  interesting  feature  of  a  most 
interesting  subject.  To  actually  see  the 
lurid  flash  of  the  guns  as  the  black 
smoke-cloud  rolls  away  over  the  ocean's 
blue,  is  a  spectacle  never  before  shown 
with  such  absolute  perfection. 

Kinograms  contains  such  subjects  as 
repairing  the  Northern  Pacific  which  ran 
aground  at  Fire  Island  last  year,  a 
Swedish  ship  riding  in  the  Hudson 
River,  cavalry  riding  to  music  at  Fort 
Bliss,  Texas;  Japan's  J.  P.  Morgan; 
Shibusawa,  the  Orient's  foremost  iron- 
master, and  reclaiming  farm  lands  from 
the  marsh  waters  near  Choupique,  La. 


Tyrad  Pictures  Distribute 
"Wonders  of  Nature"  Series 

TYR.^D  PICTURES.  INC.,  have  se- 
cured the  state  and  world's  rights 
for  "Wonders  of  Nature,"  a  series 
of  single  reel  nature  studies,  compiled 
and  produced  by  Prof.  W.  L.  Brind,  natu- 
ralist, author  and  cinematographer. 
There  are  fifty-two  subjects  in  the  series 
and  under  the  arrangement  with  Mat- 
thias Radin,  president  of  Tyrad,  they 
will  be  released  one  each  week. 

"Wonders  of  Nature,"  as  produced  by 
Prof.  Brind,  are  exploited  as  educative 
subjects,  snappily  titled  and  entertain- 
ingly present  events  in  the  little  known 
lives  of  living  creatures.  This  series  was 
given  pre-release  showings  at  the 
Strand,  Rialto  and  Rivoli  theatres,  New 
York. 

Thej'  have  the  endorsement  of  per- 
sonages like  Thomas  A.  Edison  and  Ja- 
cob Schiff  and  such  institutions  as  the 
American  Museum  of  Natural  History, 
the  University  of  Illinois,  the  Depart- 
ment of  Public  Instruction  and  the  New 
York  Public  Library.  A  partial  list  in- 
cludes, "Small  Tropical  Fish,"  "Bees  and 
Humans,"  "A  Fish  Story."  "Bird  Come- 
dians," "Ant  Antics,"  "Gold  Fish  Ex- 
troadinary"  and  "Butterflies  That  Flutter 
By." 

Don  Carlos  Ellis  Head  of 

Universal  Pedagogicals 

IT  was  announced  some  time  ago  that 
the  Universal  Film  Alanufacturing 
Company  had  contracted  to  supply 
animated  illustrations  for  the  school 
and  college  text  books  of  D.  Appleton 
&  Company.  Material  assurance  of  this 
fact  is  expected  to  be  given  within  the 
next  month,  and  work  is  to  be  begun 
on  the  task  immediately. 

For  the  facilitation  of  this  work  Don 
Carlos  Ellis,  formerly  in  charge  of  the 
vizualization  section  of  the  Department 
of  Agriculture  at  Washington,  D.  C,  has 
been  engaged  to  take  charge  of  the  pro- 
duction of  pedagogical  films.  Mr.  Ellis 
has  been  a  member  of  the  Department 
of  Agriculture  for  twelve  years,  and  in 
charge  of  its  moving  picture  section  for 
the  past  two  years.  Under  his  super- 
vision, the  Department  of  Agriculture 
became  the  leader  among  government 
departments  in  educational  film  produc- 
tion, and  has  for  the  past  year  released 
an  average  of  five  hundred  feet  of  new 
subjects  a  week  of  a  fine  quality  of  in- 
structional film. 

The  actual  commencement  of  this 
work  by  the  Universal  marks  an  im- 
portant step  in  the  history  of  the 
pedagogical  film — it  means  a  start  in 


Don  Carlos  Ellis 

Director  pedagogical  production  for 
Universal. 

iiiiiiiiiiiiiirtiiiiiiriiiiiiiiriiiriiriiiiitiriiiMiiiiillilliilliiiiliiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiriiiiiHiMiiil 

the  right  direction.  Practically  every 
subject  of  the  school  curricula  from  the 
primary  grades  to  the  university  are 
to  be  visualized,  according  to  the  con- 
ceived plan.  Not  only  such  subjects  as 
history,  geography,  nature  study,  phys- 
ics, geology,  biology,  chemistry  and  ag- 
riculture, which  obviously  lend  them- 
selves to  graphic  picturization,  but  such 
subjects  as  accounting  and  mathematics, 
which,  contrary  to  general  impressions, 
are  admirably  suited  to  screen  presen- 
tation. 

Samples  of  these  films  are  expected 
to  be  shown  at  the  convention  of  the 
National  Education  Association,  which 
will  be  held  in  Cleveland,  commencing 
February  23. 

Ten  Film  Men  Resign  from 
Omaha  Commerce  Chamber 

THE  Omaha  Chamber  of  Commerce 
has  accepted  the  resignations  of 
ten  picture  men  and  firms  who  re- 
signed because  the  chamber  permitted 
its  executive  committee  chairm'an  to 
urge  the  closing  of  picture,  theatres 
even  after  the  coal  strike  was  .settled. 
F.  A.  Brogan,  who  wired  to  Washington 
in  the  name  of  the  Omaha  Cham  lie 
asking  that  the  theatres  be  kept  closed, 
was  presiding  at  the  time  the  resigna- 
tions were  accepted. 

Those  who  resigned  are  :  H.  M. 
Thomas,  manager  of  the  Rialto  Thea- 
tre; C.  L.  Peavey,  manager  of  the  Fa- 
mous Players-Lasky  exchange;  C.  W. 
Taylor,  manager  of  the  Select  exchange; 
C.  E.  Holah,  manager  of  the  A.  H. 
P)lank  Enterprises;  W.  R.  McFarland, 
S.  H.  Goldberg,  W.  H.  Jones  and  Harry 
Rachman,  of  the  World  Realty  Com- 
pany, owners  of  the  Sun,  Moon  and 
Muse  theatres.  Two  of  the  firms  had 
memberships  which  were  withdrawn.  At 
the  time  Mr.  Brogan  made  his  request, 
the  chamljer  was  waging  a  campaign 
among  the  amusement  men  of  the  city, 
trying  to  induce  them  to  become  mem- 
bers. All  those  who  had  been  solicited 
wrote  to  the  chamber  that  they  would 
not  join. 

Just  within  the  last  week  have  th 
last    few    theatres    that    were  closed 


throughout  Iowa  and  Nebraska  been 
permitted  to  open.  H.  E.  Swan,  of  the 
Swan  Theatre  in  Columbus,  Neb.,  ap- 
pealed to  the  Omaha  Film  Board  of 
Trade,  complaining  that  his  house  was 
being  kept  closed  through  the  animos- 
ity of  the  local  fuel  administrator.  The 
matter  was  taken  up  by  the  board's  at- 
torney and  two  of  the  influential  ex- 
change managers  and  the  Swan  Theatre 
was  allowed  to  open  within  twenty-four 
hours  after  Mr.  Swan  had  made  his  com- 
plaint. 

Stories  of-  almost  heroic  effort  to 
furnish  entertainment  to  the  bored 
folks  of  several  towns  throughout  Iowa 
have  just  come  to  light.  Among  them 
is  the  story  of  W.  A.  Matlack,  of  the 
Princess  Theatre,  Ames,  Iowa,  who 
rigged  up  a  steam  threshing  tractor  and 
a  dynamo  to  furnish  power  for  his 
house.  He  burned  corncobs  and  wood 
in  the  tractor  to  get  up  steam,  and  he 
furnished  entertainment  to  his  patrons 
throughout  the  strike  season.  At  the 
Twin-Star  Theatre  in  Ames  an  automo- 
bile engine  was  attached  to  a  dynamo 
and  light  was  furnished  to  the  theatre 
for  regular  shows.  The  exhibitors'  ef- 
forts were  greatly  appreciated  by  their 
patrons. 

De  Mille  Uses  Art  Objects 
For  His  Title  Backgrounds 

SPECI.\LLY  selected  art  objects  of 
porcelain  and  bronze  have  been 
utilized  by  Cecil  B.  DeMille's  pro- 
duction manager,  Howard  Higgin,  to 
augment  the  beauty  and  power  of  the 
title  backgrounds  in  Cecil  B.  DeMille's 
latest  Paramount-Artcraft  creation, 
"Why  Change  Your  Wife?,"  soon  to  be 
released  by  Famous  Players-Lasky. 

"Why  Change  Your  Wife?,"  as  the 
companion  picture  to  "Don't  Change 
Your  Husband,"  centres  around  the 
lives  of  a  man  and  two  women.  Thomas 
Meighan  as  the  husband,  Gloria  Swan- 
son  as  the  wife  who  failed  to  understand 
in  the  beginning,  but  learns  her  lesson 
in  time  to  achieve  happiness,  and  Bebe 
Daniels  in  the  role  of  the  "other  woman," 
head  a  cast  of  unusual  ability. 

To  emphasize  the  change  in  the  wife 
and  to  establish  by  suggestion  the  type 
of  the  other  woman,  Cecil  B.  DeMille 
chose  the  medium  of  art  title  back- 
grounds selected  by  himself  and  Howard 
Higgin. 

Exquisite  porcelains  were  chosen  and 
photographically  blended  into  the  fin- 
ished production.  For  the  first  stage 
of  the  wife's  career,  an  owl  was  chosen. 
A  perfect  specimen  of  a  fifteenth  century 
Sevre  peacock  serves  for  the  second 
period.  A  magnificent  Dolton  fox, 
inuch  sought  by  art  collectors,  appears 
in  the  title  backgrounds  in  connection 
with  the  "other  woman." 

Another  specimen  of  unusual  interest, 
which  appears  in  the  title  backgrounds 
is  a  bronze  figure  which  achieved  fame 
in  a  recent  Paris  salon  exhibition. 


Radin  Sells  "The  Red  Viper." 

Matthias  Radin,  president  of  Tyrad 
Pictures,  Inc.,  has  sold  the  foreign  rights 
on  "The  Red  Viper"  to  the  Export  & 
Import  Film  Company. 


Xo  tit'o  men  advertise  alike.  If  they  did. 
there  would  be  little  pull  in  advertising. 
lUit  the  man  ivho  does  the  best  work  is 
i(.uially  he  who  makes  the  most  radical 
departure  from  the  average. 


408 


THE    MOVING   PICTURE  WORLD 


January  17,  1920 


Michigan  Health  Commissioner  Olin 
Takes  Stand  Against  Hygienic  Films 


THROUGH  our  Detroit  correspond- 
ent, Moving  Picture  World  has 
received  from  Richard  M.  Olin, 
Commissioner  of  Health  for  the  State 
of  Michigan,  the  following  letter,  a  copy 
of  which  has  been  mailed  to  every  ex- 
hibitor of  moving  pictures  in  Michigan. 
Commissioner  Olin  has  handled  a  sub- 
ject "full  of  dynamite"  in  a  nice  manner 
and  without  "slamming,"  as  will  be  noted 
by  perusal  of  his  letter: 

"I  have  been  notified  by  the  Social 
Hygienic  Film  Company  that  the  film, 
'Some  Wild  Oats,"  is  to  be  shown  in 
Michigan.  They  have  asked  the  co- 
operation of  the  Michigan  Department 
of  Health  in  this  showing,  and  I  have 
most  emphatically  declined -to  give  it. 

"I  should  like  to  make  clear  to  your 
readers  our  position  in  the  matter,  since 
it  applies  to  all  films  based  on  the  ve- 
nereal control  or  sex  motive  handled 
by  any  commercial  concern,  and  there 
are  many  such  films  on  the  market 
today. 

Sensational  Advertising. 

"Our  experience  during  the  past  two 
years  with  the  showing  of  'Fit  to  Win,' 
'The  End  of  the  Road,'  and  others  of 
this  type,  has  proved  that  it  is  appar- 
ently impossible  for  a  commercial  con- 
cern, formed  for  the  object  of  making 
money,  to  handle  a  film  of  this  type 
and  not  advertise  sensationally  and 
raise  prices.  It  pays  in  dollars  and 
cents  and  the  cause  of  public  health 
suffers. 

"A  subject  of  this  kind  cannot  be 
brought  down  to  the  level  where  it 
appeals  to  the  morbidly  curious  without 
doing  incalculable  harm.    To  cater  to 


the  sensual  cannot  help  the  venereal 
control  campaign. 

"We  have  had  too  much  of  mystery 
and  innuendo  in  the  past,  and  the  Michi- 
gan Department  of  Health,  through  its 
Bureau  of  Education,  is  making  deter- 
mined effort  to  put  the  whole  subject 
on  a  sane  and  dignified  basis. 

Educational  Value  of  Films. 

"We  believe  that  the  commercial 
showing  of  films  which  may  honestly 
have  been  intended  to  teach  a  lesson 
does  more  harm  in  the  mass  than  it  does 
good  in  individual  cases,  and  conse- 
quently we  oppose  any  commercial  pre- 
sentation of  films  of  this  type. 

"We  appreciate  fully  the  value  of  the 
motion  picture  as  an  educational  meas- 
ure and  the  prominent  part  that  the 
managers  play  in  molding  public  opin- 
ion, and  we  wish  to  help  you  to  prevent 
criticism.  The  recent  movement  toward 
film  censorship  in  Michigan  was  largely 
due,  I  believe,  to  the  commercial  show- 
ing of  venereal  control  films. 

"Our  interests  in  this  matter  seem  to 
be  identical.  Your  co-operation  in 
keeping  such  films  out  of  your  theatres 
will  not  only  aid  the  cause  of  public 
health,  but  will  also  tend  to  protect  the 
general  field  of  motion  pictures.  May 
we  not  count  upon  your  support  in  this 
matter?" 


of  the  National  Board  of  Review,  and 
Mrs.  Marcellus  Ayer,  owner  of  the  Ex- 
eter Theatre.  The  club  founder,  Marion 
H.  Brazier,  has  been  congratulated  on 
her  stand  against  state  censorship  as 
expressed  in  print  and  in  her  lectures 
all  over  New  England.  At  the  recent 
meeting  of  the  City  Federation  of 
Greater  Boston  (representing  more 
than  30,000  women)  the  matter  of  cen- 
sorship was  discussed  and  it  was  unani- 
mously voted  to  table  the  matter  in- 
dorsing the  bill. 


Votes  Not  to  Indorse  Censor  Bill. 

The  Film  Club  of  Boston,  at  its  Janu- 
ary meeting,  voted  unanimously  not  to 
indorse  the  Massachusetts  bill  pending 
for  censorship  of  motion  pictures.  The 
club  was  addressed  by  Secretary  Cocks, 


Bookings  Continue  Heavy 
on  the  "Blind  Husbands" 

BLIND  HUSBANDS,"  the  Universal- 
Jewel  production  featuring  Fran- 
celia  Billington,  written  and  direct- 
ed by  Eric  Von  Stroheim,  continues  to 
be  booked  heavily  in  all  quarters.  > 
The  Fox  theatres.  New  York  City, 
booked  "Blind  Husbands"  for  forty-two 
days;  the  western  Greater  Theatre  Com- 
pany took  it  for  twenty-eight  days;  the 
Meyer  &  Schneider  Circuit  for  twenty- 
two  days;  Fitzgerald  &  McElroy's 
Michigan  Circuit  for  seventeen  days; 
the  Consolidate  Amusement  Company 
for  fifteen  days. 

The  Imperial  Theatre,  San  Francisco, 
ran  the  film  for  two  weeks;  Ziegfield's 
Chicago,  for  fourteen  days;  the  Dundas 
Theatre,  Hamilton,  Canada,  for  twelve 
days.  A.  host  of  other  theatres  ran  it 
for  two  weeks. 

Among  the  houses  booking  "Blind 
Husbands"  for  seven  days  were:  the 
Strand,  Buffalo;  Fay's,  Rochester;  Casi- 
no, Chicago;  Majestic,  Columbus ;  Strand, 
Cincinnati;  Dayton,  Dayton;  Liberty, 
Voungstown  ;  Strand,  Akron;  American, 
Denver;  Sugerba,  San  Diego;  Lyceu;  i, 
Winnipeg;  Rialto,  Washington;  Capitol, 
New  York;  Rex,  Racine,  and  Alhambra, 
Milwaukee. 


" — Send  the  Road  Be  Clear  Before  You  When  the  Old  Spri  ng  Fret  Comes  O'er  You  and  the  Red  Gods  Call  for  You" 

The  "wide  spaces"  come  with  a  smashing:  vengeance    in    this    big-   William    Russell    feature  for 

American,  "The  Valley  of  Tomorrow." 


January  17,  1920  THE    MOVING   PICTURE   WORLD  411 

Look  Here  For  Money-Making  Schemes 


Handwritten  Tickler  Ad 

Worked  Well  Just  Once 

FAY'S  THEATRE,  Providence,  R.  I., 
got  out  a  particularly  good  tickler 
for  "Blind  Husbands"  in  the  shape 
of  an  autographic  three  five  and  a  halfs. 
It  might  have  been  a  little  more  plainly- 
written,  but  this  is  a  detail.  Now  and 
then  a  written  display  in  a  mass  of  type 
will  do  more  than  120  point  letters.  The 
text   is   very   simple,   merely  reading: 


An    Effective    V/ritten  Announcement 
from  Providence. 

"Edward  M.  Fay,  manager  of  Fay's 
Theatre,  believes  that  more  people  will 
want  to  see  'Blind  Husbands'  at  Fay's 
Theatre  next  week  than  saw  'Mickey' 
or  'The  Auction  of  Souls.'  John  Car- 
roll, Publicity  Director."  The  wording 
is  very  simple,  yet  effective,  and  the 
display  is  excellent,  the  two  point  border 
setting  almost  an  inch  from  the  cut  off 
rules.  With  half  a  dozen  of  these  dis- 
plays in  succession,  the  cost  of  four 
would  be  lost,  but  for  a  "just  once"  the 
scheme  is  excellent. 

—P.  r.  A.— 

Goldstein,  the  Program 

Specialist,  Shows  How 

Lew  Goldstein  sends  in  a  fresh  batch 
of  Philadelphia  programs  with  their  new 
dresses.  Lew  prints  most  of  the  theatre 
programs  in  his  district  and  with  his 
new  outfit  of  stuff  he  gets  even  better 
results  than  before.  One  of  his  prettiest 
effects  is  a  card  for  "The  Miracle  Man" 
for  the  Bright  Spot,  Laurel  Springs, 
which  evidently  takes  its  name  from  the 
Haddonfield  house  of  the  same  name. 
It  is  a  card  printed  in  pale  purple,  over- 
printed in  a  strong  blue  for  the  letter- 
ing and  in  a  yellow,  giving  almost  a 
bronze  effect,  for  festoons.  In  wreath 
circles  above  are  the  word  "Faith"  on 
either  side  of  the  main  festoon.  Below 
is  "Announcing  a  miracle  film  in  'The 
Miracle  Man.'"  The  house  name  is  set 
below.  This  is  all  there  is  to  the  front, 
the  full  advertisement  running  on  the 
back.  The  front  is  in  singular  good 
taste  and  forms  one  of  the  best  displays 
we  have  seen  late'y. 

The  Bright  Spot,  Haddonfield,  N.  J., 
still  uses  the  historical  spots  idea  for 
its  front  page.  We  have  commented 
upon  this  before,  but  for  the  benefit  of 
new  readers  it  might  be  explained  that 
this  house  runs  on  the  front  page  of 
its  program  a  cut  about  three  by  four 
inches,  showing  the  various  points  of 


interest  about  the  town,  century  old 
houses  or  anything  the  photographer 
can  snap.  The  series  has  been  running 
for  more  than  a  year  but  the  photogra- 
pher still  seems  to  be' able  to  bring  in 
fresh  cut  copy.  The  series  will  have 
a  real  historic  interest  some  day,  and 
we  know  of  no  plan  which  will  more 
surely  result  in  the  saving  of  the  pro- 
grams. And  every  time  the  collection 
is  looked  over  it  advertises  the  house 
afresh. 

Goldstein  has  developed  a  certain 
style  about  his  work,  the  result  of  his 
long  specialization  in  program  print- 
ing. It  may  interest  those  who  are 
planning  to  issue  a  program,  for  these 
represent  the  discoveries  he  has  made. 
The  first  is  a  double  program  for  the 
Lincoln  and  Broadway  theatres,  with  a 
page  to  each  house  and  a  split  front 
page  design  with  a  cut  going  to  the 
most  prominent  star  of  the  work.  The 


PruKTaiQ —  Week  of  December  IStb 

Lincoln  Theatre            Broadway  Theatre 

"  ALBtftT  RAY 
Be  A  LilMc  Sporl 

VIOLA  DANA 
The  Mkrobc 

MARY  PICKFORO 
_^Henrti[^Adrifl  _ 

VIOLA  DANA 
The  Alkrobe 

AtijITASTtWART 
Virtuous  Wivci 

PtGOY  HYLAND 
Cheilin^Heneir 

A"NITA  STEWART 
ViHuoul  Wives 

PtGOY  MVLANO 
ChralinK  Herself 

DOUGLAS 
FAIRBANKS 
His  Majeily- 

The  American 

TOM  MIX 
The  WiTilerneM 
Trail  _ 

DOUGLAS 
FAIRBANKS 

His  Mnjesty— 

NAZIMOVA 
The  Red  Linlern 

Inside  Pages  of  a  Two-House  Program, 
with  a  Page  to  Each. 

panels  are  small,  but  the  type  is  legible, 
a  heavy  monotone,  not  quite  a  bold  face, 
and  yet  more  pronounced  than  straight 
Roman.  It  is  a  very  handy  f^ce  for  a 
program  printer  in  the  smaller  sizes. 
This  sheet  is  a  5  x  9  folded  once.  The 
second  style  is  a  6  x  8,  one  house,  three 
days  to  the  page.  There  is  plenty  of 
room  for  a  small  display,  and  the  titles 


•S^;    Windsor  Thealrt 


ProKram  (of  W««kbl  D«ccmbrt  8 


BILLIESIIRKE 

SADIt  1  OVt 
'cHARLEi  CMAPLiN 
lilt  FLOORWALKi-R 

"marguerite  CLARK 
WIDOW  av  PROXY 


THfDABARA 
La  Belle  Russe 


DUSTIN  FARNUM 
A  MAN  S  FIOHT 


VIOLA  DANA 
The  Microbe 

Elmo  The  Migilly— No.  17 


An  Evenly  Spaced  Weekly  Program. 

show  up  well.  This  is  where  Goldstein 
comes  out  ahead.  Long  years  have 
taught  him  how  to  get  small  displays 
which  still  look  large.  In  no  other 
point  do  programs  fail  so  often  as  in 
the  handling  of  the  display  lines.  Gen- 
eral printers,  not  called  upon  often  for 
this  small  work,  will  either  use  a  line 
too  high  or  too  small.  They  cannot 
get  a  well  proportioned  display  because 
they  lack  the  experience.  Now  and 
then  a  small  town  man  will  come  across 
with  an  example  that  is  a  gem,  but  for 


every  good  one  there  are  a  hundred  or 
so  poor  ones.  Goldstein  hits  it  every 
time.  The  third  example  shows  the  use 
of  a  cut  on  the  same  style  page.  We 
do  not  believe  that  the  crowding  neces- 


MANHEIM  THEATRE 


Prosr: 


-VVcclvt  (if  Janu.iry  5th 


DOROTHY  PHILL1P<; 
The  Ripht  to  Haopincss 


BtSSIE  BARRISCALE 
Her  Purchase  Price 


II.  B.  WAItNCR 


SESSUE  HAVAKAWA 
The  Illustrious  Prince 


DOROTHY  DALTON 
Fl.ime  of  Ttto  VuVon 


A   Double    Middle    in    Which    the  Cut 
Crowds  the  Display. 

sary  to  let  in  the  cut  makes  it  worth 
while,  particularly  as  the  cut  is  dupli- 
cated on  the  front  page.  In  these  small 
spaces,  there  is  little  chance  to  lead 
out  and  the  cut  makes  it  impossible. 
Compare  the  two  sides  of  the  page  and 
you  will  get  the  idea.  Just  to  show 
that  his  heart  is  in  the  right  place,  Lew 
shoots  along  a  leaflet  with  directions 
for  distilling  and  brewing  and  receipts 
for  seven  kinds  of  beer,  nineteen  kinds 
of  wine  and  two  kinds  of  whiskey. 
Attaboy ! 

—P.  T.  A.— 

T.  &  D.  Sacramento  House 
Took  Big  Christmas  Spread 

M.  B.  Hustler,  advertising  manager 
of  the  Turner  and  Dahnken  house,  Sac- 
ramento, does  not  get  the  idea  at  all 

STfjf  3atratiicnlo  A;lnion  


StMYial  Feature  ProRi 


A  Turner  and  Dahnken  Display  Which 
Is  As  Good  As  an  Entire  Page. 

when  he  writes  that  he  does  not  often 
"bother"  us  but  he  does  want  to  show 
his  Christmas  display.  If  everyone 
thought  the  same  way  about  the  bother 
wc  would  have  been  out  looking  for 
another  job  long  ago.  We  like  to  be 
"bothered"  with  good  advertising.  This 
display  is  a  four  fulls  and  a  four  eight 


412  THE    MOVING    PICTURE   WORLD  January  17,  1920 

Here  You  Have  the  Experts'  Aid 


and  a  halfs,  the  latter  showing  merely 
a  cut  of  the  star,  with  the  reddest  kind 
of  red  hair,  while  she  has  an  entirely 
different  shade  of  hair  in  the  big  display. 

The  frame  is  green  with  red  roses,  in 
allusion  to  the  "American  Beauty"  bill- 
ing. To  all  intents  and  purposes  it  is 
a  full  page  display,  though  not  more 
than  three  quarters  of  the  space  is  paid 
for.  The  other  theatres  are  crowded  out 
and  they  get  the  entire  space  to  them- 
selves so  far  as  amusement  is  con- 
cerned and  the  clothing  advertisement 
is  not  in  the  least  in  the  way.  The  copy 
is  well  written  and  well  laid  out  and 
Mr.  Hustler  seems  to  be  aptly  named, 
—p.  T.  A.— 

Wichita  Showman  Finds 

It  Pays  to  Boom  House 

Stanley  Chambers,  of  the  Palace, 
Wichita,  who  recently  contributed  the 
"Trade  Mark"  advertisement,  sends  in 
another  purely  house  display  in  the 
shape  of  a  three  eights  pulling  purely 
for  the  house.    It  runs  in  a  lower  left 


A  Three  Eights  Which  Rum  Solely  for 
the  House. 

hand  corner,  with  no  left  hand  rule, 
but  we  have  drawn  in  the  line  that  the 
exact  arrangement  may  be  seen,  for  this 
open  effect  is  a  part  of  the  drag  of  the 
space.  There  is  a  clean  margin  of  slight- 
ly more  than  an  inch  trom  the  house 
signature  and  the  same  for  the  catchline. 
The  body  text  runs  more  than  three 
inches  from  the  left  and  is  set  17  picas 
wide. 

Probably  many  managers  will  con- 
sider that  this  is  a  waste  of  space,  but 
we  cannot  agree.  The  arrangement  of 
the  advertisement  is  such  as  to  get  for 
the  space  the  utmost  display,  and  the 
argument  is  worth  all  it  costs.  Mr. 
Chambers  is  seeking  to  build  up  a  tradi- 
tion for  the  house.  He  wants  to  sell  the 
house  as  well  as  the  show.  He  knows 
that  now  and  then  when  he  has  some 
attraction  which  is  not  quite  up  to  the 
standard,  he  can  still  sell  the  house  and 
make  them  like  the  show.  This  may 
sound  foolish,  but  nevertheless  it  is  a 
great  truth  in  showmanship  that  you 


can  help  a  show  with  the  house  name. 
You  can  actually  make  them  think  it  a 
better  show  than  they  would  regard 
it  if  they  saw  it  in  another  house.  There 
is  a  mental  tradition  that  it  must  be 
good  if  it  is  at  the  Palace,  and  this  will 
help  an  attraction  just  a  little  below  the 
standard.  It  will  not  make  a  bad  play 
good,  but  it  will  help  to  get  over  a  weak 
sister.  Not  one  house  manager  in  a 
thousand  seems  to  make  the  slightest 
effort  to  sell  the  name.  He  simply  uses 
his  house  as  a  bargain  counter  over 
which  to  sell  film,  and  yet  money  spent 
on  the  house  is  a  far  more  permanent 
investment  and  a  more  profitable  one 
from  every  angle. 

—p.  T.  A.~ 

Rain  Did  Not  Bother 

McCormick's  Feet 

S.  Barrett  McCormick  was  all  ready 
with  the  stencils  for  the  pad  tracks  so 
extensively  used  to  advertise  "Back  to 
God's  Country."  He  had  planned  to 
spread   them   all   over   the   town  and 


McCormick's  Footprints. 


just  before  he  got  ready  the  Jinx 
slipped  up  and  turned  on  the  rain  and 
you  could  not  have  stenciled  the  side- 
walks with  rubber  paint.  It  rained  too 
hard  even  for  that — so  McCormick  just 
took  his  pad  tracks  over  to  the  news- 
papers and  he  got  his  lobby  floor  all 
tracked  up  by  wet  feet,  but  each  set  of 
footprints  represented  a  little  trans- 
action at  the  box  office  and  he  broke 
a  new  record  for  rainy  day  cash  and 
lost  umbrellas  simultaneously. 

—P.  T.  A.-~ 

Buffalo  Theatre  Used 

Benefits  for  Holidays 

THE  Elmwood  Theatre,  Buffalo,  a 
wide  awake  neighborhood  house, 
tried  a  novel  scheme  for  the  in- 
terval between  Christmas  and  New 
Years.  The  kiddies  were  out  of  school. 
The  Elmwood  wanted  them.  It  did  not 
merely  advertise  for  the  kiddies.  It 
took  the  afternoons  for  a  series  of 
benefits  for  local  organizations.  Special 


films  were  booked  for  these  matinees; 
pictures  suited  to  a  juvenile  audience, 
and  the  house  was  turned  over  to  the 
beneficiaries,  presumably  upon  a  shar- 
ing basis.  The  stunt  accomplished  sev- 
eral results. 

It  pleased  a  number  of  influential  local 
organizations. 

It  made  every  child  in  the  section  a 
press  agent  for  the  house. 

It  pleased  mothers  by  assuring  them 
that  their  children  were  seeing  worth- 
while pictures. 

It  brought  to  the  house  many  who  had 
not  regarded  the  pictures  with  especial 
favor. 

It  made  business,  not  alone  for  the 
matinees,  but  for  the  night  shows,  for 
the  kiddies  took  home  their  programs. 

And  probably  it  brought  in  returns 
well  in  advance  of  the  usual  receipts 
and  it  paved  the  way  for  a  whale  of  a 
New  Year's  matinee  on  their  own  ac- 
count, with  the  regular  program. 
—P.  T.  A.— 

Hand  Lettering  Wins  Here 

Seldom  does  hand  lettering  win  above 
type,  but  here  is  one  example  where  it 
does.  This  is  a  five  eights  from  Grau- 
man's  Rialto,  Los  Angeles,  where  they 
usually  combine  type  with  drawn  de- 


One  Instance  Where  Hand  Lettering  Is 
Better  Than  Type. 

sign  to  get  the  fullest  effect,  but  in  this 
particular  instance  the  selling  is  all  in 
the  proclamation,  done  in  a  very  legible 
imitation  of  block  letter. 

It  is  unusual  and  because  it  is,  it  will 
be  read  and  the  effect  desired  will  be 
gamed.  The  rest  of  the  space  merely 
gives  the  details  and  is  little  more  than 
a  frame  for  the  script.  But  some  one 
stumbled  on  the  last  line,  below  the 
proclamation,  which  reads  "By  Public 
Command— Third  and  last  week."  The 
"last  week"  should  have  been  taken 
away  from  the  "public  command." 


Any  One  Idea  in 
Picture  Theatre  Advertising 
Will  Bring  You  Two  Dollars 

And  Two  Dollars  Is  All 

P.  T.  A. 

Costs  by  Mail,  Postpaid 


"For  Thai  Tired  Feeling" 

 |M  »Mi  Ihi  Pilica  Tniliianl. 

The  (tiitnnl  <ti)  itrii  >4rii{li- 
«<  oil  (he  <iii{l<d  fhtiadt  (f 
<ligii(h(.  Thi4  nihiit  il<»n  M« 
livili  tnil  tliugttnble  incidiili 
•f  Ibi  dai'i  work.  The  IrnlBiDt 
Ikat  nakti  CinHal  Clooai  tni  hia 
arnii  of  Worrr  boaf  a  hasty  rotraat. 
H's  a  trtatmenf  ihat  nakoi  for 
conforfabia  avanings,  ptoaaiof 
Ihoughit,  happi  hoirt,  ni  •  litdo 
mere  coirfenlnent  with  oar  (of. 
It's  a  traatnonl  wa  6[  mi  os  m 
naka  oor  waj  throu(h  this  piij 
whirlint  naelatrom  of  oiatttiMnl 
and  daprassion  callod  "Ufa". 


January  17,  1920 


THE    MOVING    PICTURE  WORLD 


413 


Proven  Profitable  Publicity  Pointers 


Universal  Offers  Large  Cash  Prizes 

to  Encourage  Better  Lobby  Displays 


BELIEVING  that  most  exhibitors  are 
neglecting  a  valuable  asset  in  giv- 
ing scant  attention  to  their  lobbies, 
the  Universal  Film  Company  has  an- 
nounced a  series  of  contests  for  prizes 
to  be  awarded  the  best  lobby  displays 
for  the  Universal  "Big  Money  Twelve" 
pictures.  The  first  contest  period  will 
cover  three  months  and  a  prize  of  $100 
will  be  awarded  at  the  end  of  that  time 
to  the  exhibitor  who  shall  have  made 
the  best  individual  showing  for  any  one 
of  these  pictures  he  may  have  offered. 

Entrance  will  be  by  means  of  photo- 
graphs accompanied  by  a  letter  of  ex- 
planation, and  the  letter  will  be  con- 
sidered in  conjunction  with  the  photo- 
graph in  making  the  award. 

Need  for  Better  Displays. 

The  contest  suggested  itself  to  Carl 
Laemmle  during  his  recent  tour  of  the 
country,  and  it  came  to  a  head  when 
he  had  occasion  to  look  over  the  books 
of  a  certain  house  which  had  expended 
$496  on  newsapepr  and  billboard  adver- 
tising within  a  given  period,  during 
which  but  $9.30  had  been  laid  out  for 
the  lobby. 

This  house  was  located  on  a  business 
thoroughfare  and  a  suitable  lobby  dis- 
play could  be  brought  to  the  attention 
of  thousands  of  passers-by,  yet  the 
management  depended  entirely  upon  its 
billboard  and  newspaper  campaigns  and 
made  no  effort  to  clinch  argument  with 
proper  lobby  showings. 

In  certain  types  of  neighborhood 
houses,  there  is  perhaps  little  oppor- 
tunity to  attract  business  with  lobby 
displays  which  are  seen  by  few  per- 
sons until  they  actually  arrive  at  the 
theatre  intent  upon  seeing  the  current 
attraction,  but  in  many  more  instances 
it  is  felt  that  a  proper  lobby  display, 
particularly  one  offering  some  unique 
attractor,  would  not  only  clinch  the 
business  half  formed  through  a  reading 
of  the  newspaper  notices,  but  would 
also  make  business  not  to  be  reached 
through  the  newspaper  columns. 

To  Reach  All. 

Mr.  Laemmle  feels  that  no  exhibitor 
can  expect  to  do  the  largest  possible 
business  unless  he  uses  every  advertis- 
ing means  at  his  command,  and  while 
the  contest  is  primarily  intended  to  get 
the  best  results  for  the  showing  of 
these  specially  designated  pictures,  it 
is  felt  that  the  campaign  will  open  the 
eyes  of  the  showmen  in  many  sections 
to  the  undoubted  value  of  special  lobby 
displays.  Better  advertising  means 
better  business,  and  business  means 
more  houses  booked.  Mr.  Laemmle  aims 
to  do  something  more  than  boost  a 
certain  brand  of  Universal  pictures. 

It  is  not  contended  that  the  lobby 
can  supplant  newspaper  advertising,  but 
rather  that  it  can  be  used  to  supple- 
ment this  printed  announcement  and 
clinch  the  sale. 

The  duration  of  the  contest  has  not 
been  announced  beyond  the  first  three 
months  period,  but  it  may  be  continued 


if  the  results  seem  to  warrant  a  con- 
tinuance, as  undoubtedly  they  will. 


Sivitz  Uses  Lightline 

to  Cut  Space  Bills 

Samuel  Sivitz,  of  the  Rowland  and 
Clark  theatres,  Pittsburgh,  has  been  ex- 
perimenting and  writes  that  he  finds  this 
is  about  the  best  layout  with  which  to 
get  prominence  with  a  minimum  of 
space.  Mr.  Franklin  set  the  pace  long 
ago  for  lightline  and  benday  effects,  but 
Mr.  Sivitz  has  taken  the  idea  and 
worked  it  out  for  a  circuit  scheme  where 
Mr.  Franklin  has  but  a  single  house  to 
handle.  This  space  is  a  five  sevens, 
covering  three  houses,  with  an  average 
of  twelve  inches  each.  It  stands  on  the 
page  against  all  comers  and  the  blacker 
the  other  fellows  make  their  displays, 
the  better  this  stands  up  for  contrast. 

It  is  referred  to  the  Crandall  manage- 
ment in  Washington.  They  have  been 
trying  to  get  distinction  with  drawn 
designs  and  black  mass.  They  will  have 
greater  success  with  this  lighter  draw- 
ing. An  even  better  effect  will  be  gained 
by  mortising  the  cut  to  let  in  straight 
type  for  the  smaller  lines.  It  will  pay. 
Advertising  is  a  matter  of  prominence, 
not  dependent  upon  the  size  of  the  type 
or  the  blackness  of  the  cut.  Ink  is  not 
advertising.  It  is  what  you  do  with  the 
ink.  If  you  can  use  less  ink  and  gain 
more  prominence,  you  are  that  much 
ahead.  Mr.  Sivitz  has  been  experiment- 
ing for  some  time.  You  can  profit  from 
the  result  of  his  work  without  the  cost 
of  the  experiments.  Why  not  try  it,  if 
you  use  a  house  artist.  If  you  have  no 
artist,  perhaps  you  can  at  least  get  out- 
line and  inline  type  from  the  printer. 


Cincinnati  Revives  "Bluebird" 

EXHIBITORS  in  the  Cincinnati  ter- 
ritory of  Famous  Players-Lasky 
Corporation  are  planning  an  active 
tie-up  with  the  National  Blue  Bird  Cam- 
paign for  Happiness,  which  is  being  con- 
ducted in  connection  with  the  visit  to 
this  country  of  Maurice  Maeterlinck, 
Belgian  poet,  and  Madame  Maeterlinck. 
Manager  Harris  P.  Wolfberg  of  Para- 
mount-Artcraft  Cincinnati  exchange,  has 
in  readiness  prints  of  "The  Blue  Bird," 
and  many  exhibitors  have  booked  the 
picture  to  coincide  with  the  personal 
visit  of  the  Maeterlinck  party  to  Cin- 
cinnati, February  9;  Indianapolis,  Febru- 
ary 8;  Dayton,  February  4  and  Evans- 
ville,  Ind.,  February  10.  Nearby  towns 
also  are  tying-up  with  the  campaign. 
The  alertness  of  Famous  Players  Cin- 
cinnati exchange  to  give  its  exhibitors 
"tips"  on  profitable  special  engagements 
is  causing  many  pleased  comments. 
When  the  King  and  Queen  of  Belgium 
passed  through  the  Cincinnati  territory, 
the  revival  of  "Till  I  Come  Back  to  You," 
in  which  the  Belgian  ruler  appears, 
brought  some  big  business  to  the 
theatres  playing  the  picture. 


Another  Exhibitor-Editor 

Paul  J.  Schlossman,  who  owns  the 
Regent,  Majestic,  Rialto  and  Elite  the- 
atres, Muskegon,  Mich.,  is  also  the  edi- 
tor of  the  photoplay  page  of  the  Sunday 
issue  of  the  Chronicle  by  virtue  of  the 
fact  that  he  takes  the  full  page  for  his 
four  houses,  gives  them  a  reasonable 
amount  of  straight  advertising  space 
and  then  fills  in  with  news. 

In  this  he  is  one  jump  behind  George 
A.  Bleich,  of  Owensboro,  Ky.,  who  con- 
ducts the  photoplay  departments  of  two 
Sunday  papers  and  does  not  have  to 
pay  for  the  space  he  uses,  and  some 
years  behind  R.  B.  Wilby,  who  was  the 
first,  we  believe,  to  buy  a  full  page  and 
get  out  .a  department. 


RDUjLANP     ^im  THEATReS  WISH  TWeiR  mtWS  ^<  PATRONS  A  JOVOUS  NEW  VEAR 


HNf 


:       P£NN    AND  HIGHLAND 
MBN.  rue.  W£0  ...  .  .^f-P^ 

mmm 

in 

HI5  WIFE'S 
FRIEND" 

■fji«  domestic  troqedij  of  a  youth- 
ful wife  and  an  aqed  husband- 


rMU».  FRI.  SAT. 


WANTED.  A 
HUSBAND  . 

5he'd  invented  on  tngaqement  • 
.set  hff  wedding  date  AW  she  nefded 
wot  o-mon.  She  nlftted  a  siranqer  . 
thrfiv  hir  armt  otnundjii^m  >■  tollf  d  him  hfr*. 
CQMEOV   NfVVS~WE6Krv 


PENN    AND  SHADY 
A  SECOND  AND  MORE  STUPENDOUS 
•BI&  FOUR"  FAIRBANKS  FEATURe 


WHEN^ffLDUOr 
ROLL  BV 


!fded  Yi" 


Hb  laughed  ot  supeistitions  and  defitd 
tht  dffvjl .     Hb  DveinwBcf  all  but  -(eir 
Offioie  the  beMitching  smila    of  a 

puttij  mgidgn,  

NEXT  WEEK- 

ClQi-a  Kimball  Young 

"EVES    OF  VOUTH" 


DOWNTOWN  ■  . 
in 

WHEN  A 
MAN  LOVES 


An  oMurm^  and  roTnaiitic  story 
thot  will  fascinatip 


li 


mmm 

in 

"THE 
BEAST 


A  love  that  tam«d  the  beait  in  itioii; 
A  powevfullij  qtippinq  drama, 


How  to  Cut  Space  and  Not  Display. 

A  three-house  display  taking  only  thirty-flve  inches  desiKned  by  Samuel  Sivitz 
to  cut  down  space  bills  without  reducing  the  prominence. 


414  THE    MOVING    PICTURE    WORLD  January  17,  1920 

To  Do  Away  With  Dull  Seasons — Hustle 


Chose  Christmas  Dull  Season  for 

Breaking  All  His  House  Records 


ALTHOUGH  most  managers  are  con- 
tent to  break  even  on  the  dead  pre- 
Christmas  week,  Kenneth  E.  Fin- 
ley,  manager  of  the  Broadway,  Rich- 
mond, Va.,  selected  the  Monday  before 
the  holiday  for  his  first  showing  of  a 
feature  at  fifty  cents,  selecting  for  his 
attraction  "Soldiers  of  Fortune,"  and 
employing  the  Boy  Scout  tie-up,  earlier 
worked  in  New  York  at  the  Capitol 
Theatre. 

Mr.  Finley  was  quick  to  perceive  the 
value  of  the  Boy  Scout  appeal  and  he 
made  arrangements  for  a  special  show- 
ing of  the  picture  to  the  Scouts,  with 
speeches  by  the  scout  master  and  mem- 
bers of  the  National  Security  League. 

This  special  performance  attracted  so 
much  attention  that  it  was  found  neces- 
sary to  limit  the  attendance  to  those 
who  were  actually  accredited  members 
of  the  organization  at  the  time  the  an- 
nouncement was  made,  and  in  recogni- 
tion of  the  value  of  the  performance, 
the  city  donated  the  use  of  the  auditori- 
um of  the  John  Marshall  High  School, 
adding  the  municipal  endorsement  to 
that  of  the  Boy  Scouts,  the  National 
Security  League  and  many  prominent 
citizens  interested  in  one  or  the  other 
of  these  organizations. 

Made  Them  Take  Notice. 

Such  an  indorsement  naturally  attract- 
ed widespread  attention.  It  raised  the 
picture  to  the  plane  of  an  event,  and  it 
did  this  with  the  best  sort  of  publicity — 
public  opinion.  The  approval  of  a  single 
well-known  citizen,  properly  played  up, 
is  of  far  greater  value  than  pages  of 
purely  house  publicity,  and  Mr.  Finley 
obtained  the  indorsement  of  a  long  list 


of  people  who  stood  for  civic  advance- 
ment and  better  boyhood.  It  was  a  tru- 
ly representative  list. 

The  boys  paraded  through  the  streets 
to  the  High  School,  and  before  the  pic- 
ture was  screened  there  were  five  min- 
ute talks  by  Scout  Executive  Weaver, 
Albert  Winton  Perkins,  editor  of  the 
Richmond  X'irginian,  and  a  ten  minute 
address  by  Wyndham  R.  Meredith.  The 
feature  address  was  made  by  H.  Man- 
ning Carpenter,  of  New  York,  repre- 
senting the  National  Security  League. 
Henry  Wise  Wood  was  also  announced 
by  the  league,  but  found  himself  unable 
to  keep  his  engagement. 

Worke<^  a  Second  Angle. 

For  a  second  appeal  Mr.  Finley  ofT- 
ered  to  give  a  special  showing  for  all 
children  in  institutions  and  for  the 
children  of  the  poor,  if  the  Social  Service 
Federation  would  undertake  to  get  the 
children  to  the  house  and  return  them 
to  their  homes. 

This  federation  is  composed  of  all  of 
the  active  charitable  organizations  of 
the  city.  It  includes  on  its  lists  prac- 
tically all  of  the  best  people  in  the  city, 
and  their  practical  endorsement  of  the 
scheme  was  in  the  nature  of  a  social 
triumph. 

Among  the  institutions  represented 
were  the  St.  Paul's  Church  Home,  the 
Masonic  Home,  the  Male  Orphan  .Asyl- 
um and  the  Methodist  Home,  as  well  as 
the  children  of  the  poor.  The  show- 
ing was  made  at  a  time  not  to  interfere 
with  the  regular  performance,  and  at- 
tracted widespread  attention,  not  alone 
in  the  newspapers,  but  through  the  ac- 
tual  presence  of  the   children  on  the 


streets  in  autos  supplied  by  the  federa- 
tion. 

As  a  side  light,  one  of  the  papers  re- 
called that  some  twenty  years  ago, 
Richard  Harding  Davis  had  been  the 
guest  of  Charles  Dana  Gibson  in  Rich- 
mond, and  much  was  made  of  this  fact. 

Cleaned  Up. 

As  a  result  of  this  activity,  the  busi- 
ness in  the  three  days  before  Christmas 
was  to  capacity  and  at  the  highest  ad- 
mission ever  charged.  It  broke  all  re- 
cords. 

The  jul)ilant  Mr.  Finley  wired  John  S. 
Woody,  of  the  Realart  Pictures  Corpora- 
tion : 

Opened  here  today  with  "Soldiers  of 
Fortune."  Turned  them  away  every  show. 
Cannot  understand  this  on  the  Monday  be- 
fore Christmas  with  everyone  else  in  the 
city  starving  to  death. 

Raised  admission  to  fifty  cents  for  first 
time  in  history  of  theatre,  and  despite  fact 
this  is  worst  week  in  amusement  season 
this  does  not  keep  them  away.  Managers 
of  other  houses  standing  in  front  of  my 
theatre  wondering  what  it's  all  about. 
Smashing  records  is  one  thing,  but  smash- 
ing them  Monday  before  Christmas  is  an- 
other. Keep  up  the  great  work  and  we  are 
yours  for  life. 

All  over  the  country,  beginning  with 
the  first  showing  at  Tom  Moore's  thea- 
tre in  Washington,  "Soldiers  of  Fortune" 
has  been  made  the  foundation  of  big 
exploitation  schemes,  usually  in  connec- 
tion with  the  Boy  Scouts,  and  this  is  a 
plan  which  can  be  followed  even  in  the 
smallest  towns,  for  there  is  not  a  ham- 
let in  the  country  which  does  not  boast 
of  one  or  more  troops  of  Boy  Scouts. 
Mr.  Finley  worked  it  on  a  big  scale  and 
got  big  results,  but  it  will  work  in  pro- 
portion in  any  house,  no  matter  where. 


Used  Song  to  Exploit 

Canadian  Theatres 

DISTRIBUTION  of  100,000  copies  of 
a  popular  song  to  exploit  a  theatre 
is  the  latest  stunt  of  Herbert  Jen- 
nings, of  Allen's  Danforth  Theatre,  in 
Toronto.  The  song,  "My  Shadowland," 
was  written  by  William  Handorf,  the 
orchestra  leader,  and  it  appealed  so 
strongly  to  Jule  and  J.  J.  .Allen  that  they 
ran  off  an  edition  of  100,000  copies — said 
to  be  the  largest  edition  of  a  Canadian 
song  ever  put  out — for  distribution  to 
the  patrons  of  all  of  the  Allen  chain 
of  theatres. 

There  was  no  direct  advertising  on  the 
music  other  than  a  dedication  to  Jule 
and  J.  J.  Allen,  but  the  song  had  refer- 
ence to  the  pictures,  and,  with  the  dedi- 
cation and  the  fact  that  it  was  given  out 
by  the  Aliens,  was  considered  sufficient 
of  a  hook-up. 

Mr.  Jennings  gives  as  a  reason  for  se- 
lecting sheet  music,  the  fact  that  he  has 
noticed  that  popular  music  is  almost 
never  thrown  away,  but  remains  stacked 
upon  the  piano,  where  it  serves  as  a  con- 
stant advertisement. 

Evidently,  it  is  not  alone  motion  pic- 
ture features  which  profit  through  song 
publicity. 


Theatres  for  sale;  theatres  for  rent,  and 
theatres  wanted  by  live  managers  are  listed 
very  frequently  in  The  IVorid's  Classified 
Advertising  Department. 


Looking  for  the  House  Number. 

Five  of  the  girls  appearing  with  the  principals  of  Monopol's  picture-song 
revue,  "Alma,  Where  Do  You  Live?"  now  en  tour. 


January  17,  1920  THE    MOVING    PICTURE    WORLD  415 

How  to  Handle  ''Every woman"  for  a  Run 


Dayton  Exhibitor  Used  '*Every woman" 
To  Counteract  Hurtful  Sensational  Fihn 


COLORFUL"  is  the  word  to  describe 
the  way  Charles  Gross  of  the  Col- 
umbia theatre,  Daj'ton,  Ohio,  put 
over  his  exploitation  campaign  on 
"Everywoman."  Mr.  Gross  had  the  dis- 
tinction of  having  the  second  showing 
in  his  part  of  Ohio  of  this  Paramount- 
Artcraft  super-special  and  for  this  rea- 
son— and  another — he  decided  it  must  be 
a  memorable  event.  And  it  was;  Day- 
ton is  not  acustomed  to  engagements  of 
more  than  a  week  so  when  "Everywom- 
an" dashed  through  eleven  days  of  big 
business,  Mr.  Gross  felt  his  campaign 
was  a  success. 

His  other  reason  for  making  a  special 
effort  of  his  "Everywoman"  engagement 
was  that  Dayton,  he  believed,  needed  a 
tonic  for  its  moving  picture  ills.  Some 
unclean  pictures  had  been  shown  in  a 
downtown  house  recently,  accompanied 
by  suggestive  advertising  that  brought 
the  church  folk  to  the  mayor's  office 
and  there  were  in  the  air  such  things 
as  municipal  censorship  and  Sunday 
closing.  So  Gross  thought  that  a  picture 
like  "Everywoman"  would  be  just  the 
thing  to  counteract  the  ofif-color  stufif. 
He  also  started  in  with  the  expressed 
conviction  that  "Everywoman"  is  the 
finest  picture,  artistically,  he  has  ever 
seen  in  his  years  of  showmanship.  That 
gave  him  the  necessary  moral  enthusi- 
asm that  should  back  up  a  man  trying  to 
do  something  big  in  exploitation. 

The  Lithograph  List. 

First,  Mr.  Gross  used  500  one  sheets 
for  papering  the  town,  not  to  mention 
24's,  etc.  He  also  had  a  set  of  the  espe- 
cially made  three-sheets  for  cut-out  dis- 
plays. With  the  assistance  of  the  ex- 
ploitation man  from  the  Cincinnati  ex- 
change of  Famous  Players-Lasky  Cor- 
poration, Mr.  Gross  and  the  house  press 
agent,  W.  K.  Mathews,  began  the  most 
vigorous  newspaper  publicity  and  adver- 
tising campaign  ever  seen  in  Dayton. 
The  campaign  came  to  a  rousing  climax 
on  the  Saturday  and  Sunday  before  the 
opening.  The  town  was  dazzled  when 
the  Columbia  Theatre  "burst  forth" 
with  a  full-page  advertisement  in  three 
colors.    But  this  wasn't  all. 

The  Journal,  the  leading  Sunday  paper 
of  Dayton,  issued  a  special  section  for 
Everywoman,  in  colors,  comprising  four- 
teen pages  of  feature  mater  and  special 
advertising.  The  cover  of  the  special 
section  was  designed  by  the  F.  P.-L.  ex- 
ploitation man  and  followed  the  style  of 
the  Saturday  Evening  Post  ads  on 
"Everywoman"  and  also  the  lettering- 
style  of  the  lithographs,  so  that  while 
it  appeared  as  a  regular  magazine  sec- 
tion in  colors,  the  reader  couldn't  help 
but  think  of  the  picture — the  tie-up  was 
as  tight  as  it  could  possibly  be  made. 

Got  a  New  Year's  Angle. 

The  special  section  was  illustrated 
with  photographs.  The  quest  for  love 
of  "Everywoman"  was  traced  in  a  full 
page  feature;  there  was  a  half-page  fea- 
ture on  "Everywoman's  search  for  beau- 
ty; stories  of  the  cast,  story  and  produc- 
tion.   Because  "Everywoman"  played  on 


New  Year's  a  story  was  used  saying  that 
the  only  "wet"  spot  in  Dayton  would 
be  the  New  Year  revel  of  wealth  on  the 
screen  of  the  Columbia  Theatre. 

A  full  page  advertisement  was  shared 
in  by  four  druggists  of  Dayton — an  un- 
usual thing,  for  druggists  do  not  usual- 
ly advertise.  The  advertising  manager 
of  the  Journal  conceived  the  idea  of 
making  a  page  cut  from  a  one  sheet 
lithograph  sent  out  by  Famous  Players 
to  be  used  in  window  display  tie-ups. 
All  drug  stores  that  sell  "Hinds'  Honey 
and  Almond  Face  Cream,"  which  is  used 
by  "Everywoman,"  made  window  dis- 
plays— a  half  dozen  of  them  in  Dayton. 
The  special  one-sheet  exploited  "Every- 
woman in  connection  with  the  Face 
Cream.  The  druggists  were  pleased  with 
the  chance  of  getting  a  page  ad  of  so 


attractive  design  and — they  supplied  an- 
other page  of  free  publicity  for  the  Col- 
umbia Theatre. 

Other  Hook-Ups. 

An  auto  dealer  advertised  he  had  the 
electric  car  for  "Everywoman;"  house- 
hold dealers;  women's  apparel  dealers, 
etc.,  also  advertised  along  those  lines, 
each  ad  being  a  tie-up  with  "Every- 
woman." 

The  Dayton  Herald  ran  an  essay  con- 
test on  "For  Whom  Does  Everywoman 
Dress?"  the  exploitation  man  taking 
his  cue  from  a  discussion  along  those 
lines  being  run  in  the  French  magazine, 
"Femina." 

Leaving  nothing  undone,  Mr.  Gross 
was  ready  for  the  opening.  It  was  a 
bad  day  but  the  crowds  began  pouring 
in  at  11  a.  m. — pretty  early  for  Dayton. 
The  Monday  following  was  slushy  and 
sleety — but  the  business  exceeded  that 
of  either  "The  Miracle  Man"  or  "Male 
and  Female,"  which  had  held  the  rec- 
ords up  to  then. 


^^D^  SPECFAL  SECTION 


SUNDA'JOIRNAI 

'ir 


DECEMBSB  'fc  $M 


The  Front  Page  of  an  "Everywoman"  Special  Section. 


416 


THE   MOVING   PICTURE  WORLD 


January  17,  1920 


Get  In  Line  To  Save  Photoplay  Pages 


Paramount  Manager  Has  Campaign 

to  Keep  Picture  Pages  in  Newspapers 

H 


■ERE  is  a  movement  launched  in 
Cincinnati  by  Manager  Harris  P. 
Wolfberg,  of  Famous  Players-Las-  ' 
ky  Corporation,  that  should  be  emulated 
at  once  in  every  part  of  the  country 
and  should  have  the  immediate  atten- 
tion and  support  of  every  exchange  and 
exhibitor. 

It  is  a  propaganda  movement — a  con- 
structive effort  to  protect  moving  pic- 
ture publicity  in  the  newspapers. 

At  this  time  the  newspapers  of  Amer- 
ica are  laboring  under  the  severe  handi- 
cap of  a  shortage  of  paper;  legislation 
to  reduce  the  size  of  newspapers;  to 
♦  eliminate  certain  feature  pages;  to  cut 
down  in  every  way  on  the  use  of  print 
paper  may  prove  a  real  menace  to  the 
moving  picture  interests  if  the  editors 
are  not  thoroughly  convinced  that  they 
should  not  sacrifice  their  moving  picture 
departments  to  the  cry  for  white  paper. 

Fighting  for  Publicity. 

Manager  Wolfberg,  realizing  this 
condition  and  knowing  that  he  is  work- 
ing in  a  territory  where  moving  picture 
publicity  has  not  developed  to  the  high 
point  it  has  in  some  localities,  has 
launched  a  psychological  propaganda 
campaign  to  remind  editors  of  the  im- 
portance of  maintaining  their  moving 
picture  departments  at  all  hazards. 
Exhibitors  in  the  Cincinnati  territory 
are  urged  to  do  their  utmost,  both  by 
personal  appeal  to  editors  and  by  rais- 
ing the  standard  of  their  publicity  mat- 
ter to  prevent  any  thought  entering 
the  editor's  mind  that  he  may  dispense 
with  or  even  cut  down  the  space  he 
is  giving  to  moving  pictures. 

One  of  the  interesting  steps  in  Mr. 
Wolfberg's  campaign  is  the  gathering 
of  data  on  the  comparative  circulations 
of  moving  picture  magazines.  He  is 
endeavoring  to  show  editors  that  there 
is  such  an  enormous  interest  in  moving 
pictures  that  the  circulation  of  the  film 
publications  almost  equal  that  of  the 
Saturday  Evening  Post  in  leading  cities. 
It  is  logical  to  believe,  then,  that  if 
the  film  fans  are  willing  to  pay  20 
cents  to  read  screen  features  in  maga- 
zines, they  will  want  to  see  the  same 
kind  of  stuff  in  their  newspapers  and 
will  pay  2  or  5  cents  to  get  it.  Motion 
picture  news  is  a  circulation  builder  and 
valuable  adjunct  to  the  paper. 

Here  Are  Some  Figures. 

For  instance,  in  Cincinnati  the  Sat- 
urday Evening  Post  has  a  circulation 
of  16,000,  according  to  best  available 
figures.  The  motion  picture  magazines 
have  a  combined  circulation  of  more 
than  12,000!  In  Louisville,  Ky.,  the  Post 
has  6,500  circulation;  the  motion  pic- 
ture magazines  4,115.  Here  are  other 
figures : 

Saturday  Moving 
Evening  Picture 
Post  Magazines 
Indianapolis,  Ind...     11,000  7,000 
Columbus,  Ohio....      9,000  5,675 

Dayton,  Ohio   5,000  3,000 

Springfield,  Ohio...  2,500  1,700 
Charleston,  W.  Va.      1,500  1,000 


Those  figures  are  impressive.  When 
considering  them,  remember  that  they 
include  only  the  leading  seven  film  fan 
magazines  and  not  any  of  the  smaller 
publications,  which  would  bring  the 
figures  much  higher.  Also  that  they  are 
all  20  to  35  cents  magazines,  while  the 
Saturday  Evening  Post  is  only  5  cents. 

Play  to  the  Reader. 

Another  bit  of  advice  from  Mr.  Wolf- 
berg, is  that  exhibitors  try  to  launch 
publicity  stunts  that  will  result  in  a 
display  of  "reader  interest."  For  in- 
stance, in  Cincinnati  recently  a  one 
column  cut  was  run  in  the  Post,  show- 
ing a  masked  picture  star.  A  very  small 
prize  was  offered  to  those  who  identi- 
fied the  star.  Hundreds  of  replies 
poured  into  the  manager's  office.  He 
took  them  to  the  Post's  editor  to  show 
how  his  readers  watched  the  moving 
picture  column.  If  a  one  column  cut 
aroused  so  much  interest  among  readers 
— causing  them  to  sit  down  and  write  a 
letter — the  screen  column  must  be  a 
mighty  fine  bit  of  circulation  builder. 

Another  instance  was  a  "Vivian  Mar- 
tin contest"  in  the  Kentucky  Post.  The 
editor  sought  girls  who  resembled  the 
Paramount-Artcraft  star.  He  expected 
to  hear  from  ten  or  twelve  girls.  Sev- 
eral score  entered  the  contest  and  it 
ran  a  month  with  unabated  interest! 
That  editor  is  "sold"  on  the  question 
of  circulation  value  of  motion  picture 
news. 


Features  Mme.  Nazimova 

to  Indicate  Class  Shows 

BELIEVING  that  "Nazimova"  upon 
a  picture  has  the  same  value  as 
the  "sterling"  mark  upon  silver, 
E.  C.  Bostick,  of  the  Merrill,  Mil- 
waukee, Wis.,  has  been  advertising  the 
latest  Nazimova  picture,  "Stronger  Than 
Death,"  for  more  than  a  month  in 
advance  of  the  showing. 

Across  the  inner  lobby  he  draped  a 
black  velvet  hanging  upon  which  was 
the  word  "Nazimova"  in  translucent 
glass  letters  which  are  illuminated  at 
night  by  small  electric  bulbs;  the  letters 
showing  white  in  the  daytime.  Below 
and  at  either  side  were  the  legends 
"Watch  for  the  date"  and  "Stronger 
Than  Death."  Between  these  was  an 
oil  painting,  four  feet  by  nine,  showing 
the  star  in  the  still,  made  familiar  in 
the  trade  advertisements,  showing  the 
player  reclining  upon  the  grass  feeding 
a  peacock.  The  painting  was  done  from 
one  of  the  advance  stills  and  is  an  ex- 
cellent bit  of  color  work.  It  is  illum- 
inated by  a  spot  light  thrown  from  a 
distance  and  the  effect  is  so  striking 
that  in  the  rush  hours  the  lobby  man 
has  instructions  to  keep  the  matrons 
moving  toward  the  entrance,  as  many 
paused  to  study  the  display. 

Mr.  Bostick  has  done  so  well  with 
the  previous  Nazimova  pictures  that  he 
feels  that  this  advance  work  is  well 
worth  the  trouble  and  cost  entailed  to 
get  its  patrons  interested  well  in  ad- 
vance.   "I  believe,"  he  writes  the  Metro 


office,"  that  this  display  has  been  of 
value  to  us  not  alone  in  exploiting 
Nazimova  but  in  making  the  patrons 
realize  in  a  simple  and  indirect  way 
that  this  house  offers  the  best  in  photo- 
plays. It  gives  a  standing  to  the 
house." 


Played  Up  Mystery  Angle 
in  "Yellow  Room"  Stunts 

M\KING  mystery  the  chief  appeal  of 
his  campaign  for  "The  Mystery 
of  the  Yellow  Room"  brought 
good  business  to  C.  Floyd  Hopkins,  of 
the  Victoria,  Harrisburg,  Pa. 

He  built  into  the  lobby  a  yellow  room 
similar  to  that  in  the  play  with  the 
color  scheme  to  match  the  title.  On  the 
floor  he  painted  the  foot  prints  which 
are  a  part  of  the  detective  problem, 
starting  these  from  the  edge  of  the  lobby 
entrance  to  the  box  office  and  so  to  the 
room.  In  the  room  a  card  offered  free 
admission  to  any  person  whose  shoe 
prints  matched  the  painted  tracks.  Not 
many  qualified,  but  hundreds  follow- 
ed the  tracks  and  made  the  attempt. 

Another  stunt  was  the  offer  of  a  fifty 
dollar  prize  to  any  detective  who  could 
solve  the  mystery  at  the  end  of  the 
fourth  reel,  a  special  showing  being 
given  for  detectives  and  high  police 
officials.  None  claimed  the  reward  and 
the  newspapers  all  ran  heavy  press 
stories  on  the  stunt. 


Ralph  Ruffner  Resigns 

from  the  Rialto  Theatre 

RALPH  R.  RUFFNER  has  resigned 
his  position  as  manager  of  the  Ri- 
alto Theatre,  San  Francisco,  and 
has  gone  to  his  home  in  Portland,  Ore- 
gon, to  await  offers.  Mr.  Ruffner  went 
to  the  Rialto  some  months  ago  from  the 
Butte,  Mont.,  and  has  been  making  a 
game  fight  to  put  the  house  on  the  the- 
atrical map,  but  internal  friction  de- 
veloped and  his  resignation  followed. 
He  was  for  a  long  time  manager  for  the 
Jensen  and  Von  Ferberg  interests  in 
Portland,  Seattle  and  Butte,  and  is  one 
of  the  best  known  advertising  men  in 
the  country,  adding  to  his  skill  as  copy 
writer  a  positive  genius  for  developing 
little  stunts  to  hold  the  interest  of  pa- 
trons. 


The  small  advertisement  is  not  to  be 
despised — especially  when  it  is  an  an- 
nouncement in  The  World's  Classified  Ad- 
vertising Department. 


AT  LIBERTY 

RALPH  R. 
RUFFNER 

Invites  offers  for  Business 
Management  or  Publicity. 
Single   house   or  circuit. 

Address  RALPH  R.  RUFFNER 
853  East  Barriaon  St.,  Portland,  Ore. 

Try  some  "Ruff  Stuff" 


January  17,  1920  VHE    MOVING    PICTURE   WORLD  417 

You  May  Need  These  Sometime — Save  Them 


Thomas  D.  Sorierio  Used  Mayor  to  Get 
Personal  Appearance  of  Alice  Brady 


THOMAS  D.  SORIERO,  recently 
moved  from  Boston  to  the  Strand, 
Lowell,  Mass.  He  has  been  plug- 
ging hard  to  bring  business  up  to  meet 
his  idea  of  what  business  should  be, 
but  he  ran  into  the  pre-Christmas  slump 
and  he  felt  the  need  of  a  picture  re- 
vival-meeting. He  felt  that  the  personal 
appearance  of  some  star  would  help  to 
renew  the  interest  of  his  patrons  in 
the  silent  personages  of  the  screen, 
and  in  looking  around  for  someone  to 
make  this  appearance,  he  discovered 
that  Miss  Alice  Brady  was  then  playing 
in  Boston. 

He  had  signed  on  the  dotted  line  for 
Realart  pictures  and  felt  that  this 
would  help  him  persuade  Miss  Brady 
to  come  and  see  and  conquer.  It  looked 
easy,  but  it  was  not  as  simple  as  it 
seemed.  Miss  Brady  does  not  care  for 
personal  appearances,  and  she  was  busy 
putting  on  a  new  play  when  not  appear- 
ing in  her  current  offering.  A  side  trip 
to  Lowell  did  not  appeal  to  her  in  the 
least.    She  said  so. 

Soriero  Gets  an  Idea. 

But  Mr.  Sorerio  figured  that  there 
was  more  than  one  way  to  get  what  he 
wanted,  and  if  the  easiest  way  would 
not  work  he  still  had  other  avenues  of 
approach.  Lowell  has  a  Christmas  Bas- 
ket fund  for  poor  people.  He  figured 
that  perhaps  he  could  hook  Miss  Brady 
up  with  the  fund  and  get  some  real 
action.  The  Mayor  was  in  charge  of 
the  fund,  so  the  manager  went  to  the 
Mayor  with  a  proposition  for  popu- 
larizing the  fund.  He  would  get  Miss 
Brady  to  come  and  talk  for  the  fund. 
He  would  give  the  use  of  his  house 
for  the  meeting.  He  would  see  to  it 
that  the  details  were  looked  after.  He 
did  not  try  to  conceal  the  fact  that 
he  would  profit  by  the  appearance,  but 
he  laid  stress  upon  the  value  of  the 
idea  to  the  fund. 

The  Mayor  saw  the  point  of  the  ar- 
gument and  presently  this  leter  went 
to  Miss   Brady,  typed  on  the  official 
stationery  of  the  city: 
My  dear  Miss  Brady, 

May  I  Invite  you,  on  behalf  of  the  people  of 
Lowell,  to  visit  the  Strand  theatre,  this  city, 
on  Friday,  December  12,  1919.  I  can  assure 
you  of  an  enthusiastic  reception  It  the  reply 
Is  favorable.  Kindly  wire  that  arangements 
may  be  made  to  receive  you. 

Respectfully  yours, 
Perry  D.  Thompson, 

Mayor. 

No  actress  could  resist  such  an  appeal 
as  that;  particularly  an  actress  with  a 
live  wire  press  agent.  Miss  Brady  ac- 
cepted and  Mr.  Soriero  got  word  to  go 
ahead.     He  did. 

The  front  and  interior  of  the  house 
were  lavishly  decorated.  The  personal 
appearance  was  widely  advertised,  not 
forgetting  the  municipal  invitation,  and 
though  the  day  was  wet  and  gloomy, 
large  crowds  turned  out.  Miss  Brady 
was  given  an  enthusiastic  reception  by 
an  1,800  house,  the  basket  fund  was 
given  a  tremendous  boost,  and  in- 
cidentally there  was  some  good  slide 
advertising    for    "The    Fear  Market," 


Miss  Brady's  next  picture  to  be  shown 
at  the  Strand. 


This  Manager  Encourages 
Competition  in  Advertising 

FRANK  DOWLER,  JR.,  general  man- 
anger  of  the  Signal  Amusement 
Company,  has  found  a  new  way  to 
keep  his  local  managers  on  tiptoe.  In- 
stead of  routing  a  feature  over  the  cir- 
cuit and  letting  the  same  layout  of  ad- 
vertising go  with  it,  he  books  two  or 
more  copies  simultaneously,  sets  the  ad- 
vertising appropriation  and  then  tells 
the  local  men  to  go  ahead  and  see  who 
can  do  the  best.  Attraction  and  adver- 
tising space  being  identical,  it  is  up  to 
the  resident  managers  to  show  some- 
thing, and  instead  of  a  cut  and  dried 
campaign,  the  idea  brings  results  in  ex- 
cess of  the  slight  additional  cost  for 
accessories  saved  where  the  same  cuts 
are  used  in  turn. 


Here's  the  Summons  Again 

EVERY  portion  of  the  country  has 
tested  the  value  of  the  fake  "sum- 
mons" as  a  publicity  getter.  More 
or  less  close  imitations  of  the  usual 


legal  paper  have  been  employed  to  gain 
interest  for  stories  of  murder  mysteries, 
divorce  problems,  detective  stories  and 
various  other  forms,  and  in  .no  instance 
has  faith  been  misplaced.  Even  a  crude 
copy  has  its  effect,  and  this  effect  grows 
with  increasing  fidelity  to  the  model, 
though  too  close  an  imitation  is  apt  to 
be  dangerous. 

Allen's  Theatre,  Toronto,  recently  took 
up  the  old  idea  from  a  new  angle  and 
issued  6,000  summonses,  almost  identical 
in  appearance  with  the  summons  served 
automobile  speeders  in  the  Canadian 
city.  These  summonses  were  printed  on 
a  blue  stock  closely  approximating  that 
used  by  the  police  department  and  were 
placed  on  the  seats  or  on  the  steering 
gear  of  parked  cars  and  sent  by  mail  to 
the  owners  of  automobiles  whose  names 
appeared  on  the  license  lists. 

The  summonses  bore  marked  resem- 
blance to  the  official  forms  used  by  the 
police  department  for  speeding  cases 
and  the  words  "summoned,"  "speed," 
"court,"  "costs,"  "judge"  and  appropriate 
terms  in  heavy  type  were  sprinkled 
throughout  the  text  so  that  the  first 
glance  of  the  paper  would  be  startling. 
The  circulars  were  folded  in  legal  style 
and  the  word  "Summons,"  in  large  type, 
appeared  on  the  back  of  the  folded  doc- 
ument. 


The  best  advertiser  is  he  who  knows  most 
about  other  men's  advertising  methods. 
Study  up. 


Used  Novel  Question  Contest  to  Get 

Interest  for  Big  Goldwyn  Specials 


SEARCHING  for  something  to  concen- 
trate public  interest  on  its  Goldwyn 
week,  C.  C.  Cady,  of  the  Colonial, 
Lansing,  Mich.,  hit  upon  a  novel  ques- 
tion contest  in  the  shape  of  twelve 
questions,  the  correct  replies  to  six  of 
these  entitling  the  well  posted  con- 
testant to  free  tickets  for  the  showings. 
Some  of  the  questions  were  so  easily 
answered  that  everyone  could  locate 
the  four  stars.  The  others  were  made 
more  difficult  to  eliminate  the  danger 
of  too  great  a  volume  of  successful  re- 
plies. 

The  contest  was  announced  as  a 
"What  do  You  Know  About  Movie 
Stars?"  competition,  and  Manager 
Cady  had  the  assistance  of  Harry  R. 
Guest,  the  local  Goldwyn  service  man 
in  preparing  the  questionaire. 

Some  of  the  questions  asked  were: 
"Who  is  the  bashful,  gum-chewing, 
rope-swinging  actor  now  a  motion  pic- 
ture star?"  "What  film  star  do  the 
words  'irrepressible  Mabel'  refer  to?" 
"Who  was  leading  man  for  Mae  Marsh, 
Madge  Kennedy  and  Mabel  Normand 
and  is  now  a  star  himself?"  "Who  has 
been  called  'the  screen's  most  emotional 
star?  ' " 

Five  Thousand  Set«. 

The  contest  was  exploited  by  means 
of  a  special  dodger  which  contained  a 
general  announcement,  the  questions, 
and  the  rules  all  neatly  framed  around 
a  paneled  announcement  of  the  Gold- 
wyn Week  Program.    Five  thousand  of 


these  circulars  were  distributed  and  in 
addition,  liberal  space  in  all  the  Lan- 
sing dailies  was  used  to  herald  the 
contest. 

Based  on  a  sound  bit  of  psychology, 
the  success  of  the  stunt  was  assured. 
Picture  fans  are  keenly  interested  in 
the  personal  history  of  the  stars  and 
take  great  pride  in  displaying  their 
knowledge  in  this  direction.  The  popu- 
larity of  the  various  fan  publications 
and  the  eagerness  with  which  the 
"Questions  and  Answers"  columns  are 
scanned  bear  testimony  to  this. 

Idea   Proved  Popular. 

The  Colonial's  contest,  affording  fans 
an  opportunity  for  converting  their 
knowledge  of  film  history  into  free 
tickets  to  the  theatre,  "caught  on"  with 
the  public  instantaneously  and  aroused 
more  interest  and  discussion  than  any 
similar  stunt  put  over  by  Manager 
Cady,  and  he  has  worked  them  all. 

The  success  of  the  contest  exceeded 
even  the  most  optimistic  expectations 
of  both  Mr.  Cady  and  Mr.  Guest.  From 
the  day  the  contest  was  announced  to 
the  day  it  closed,  the  Colonial  was  de- 
luged with  answers  and  although  a  con- 
siderable number  of  free  tickets  were 
issued,  Mr.  Cady  believes  that  the  stunt 
merits  the  "Croix  de  Efficiency,"  for  it 
not  only  sent  receipts  sky-rocketing 
during  Goldwyn  Week,  but  has  done 
much  to  permanently  establish  the 
Goldwyn  stars  in  the  favor  of  the  Lan- 
sing public. 


418 


THE    MOVING    PICTURE  WORLD 


January  17,  1920 


A  Sales  Campaign  and  a  Sign  Suggestion 


Colorado's  Largest  Auditorium 

Is  Employed  for  Film  Revival 


AMOTION  picture  "revival"  is  the 
latest  promotion  stunt  from  the  ex- 
hibitor's end  of  the  game.  One 
staged  in  Denver  recently  has  attained 
results  far  past  anything  which  was  ex- 
pected. An  interest  in  motion  picture 
productions  was  created  to  the  extent 
that  all  houses  are  reporting  increased 
attendance. 

While  most  of  the  regular  houses  m 
the  city  were  doing  business  the  mana- 
gers felt  that  there  were  not  enough 
new  patrons  coming  in  and  all  were  on 
the  lookout  for  some  attraction  to  wide- 
ly exploit.  "Auction  of  Souls,"  the  First 
National,  featuring  Aurora  Mardigaman, 
looked  like  the  picture  that  was  needed. 
At  first  it  appeared  that  this  picture 
probably  would  occupy  three  first  run 
houses  during  the  same  week.  The  dif- 
ficulty then  arose  that  only  one  of  the 
houses,  or  at  the  most  two,  could  pro- 
cure personal  appearances  of  Miss  Mar- 
diganian  in  connection  with  the  showing 
of  the  picture. 

This  difficulty  gave  rise  to  the  idea, 
which  was  this  :  "Put  the  picture  on  at 
the  Auditorium  for  a  run,  the  exhibitors 
combining  to  push  it.  Exploit  it  to  the 
limit  of  its  worth.  Book  extra  attrac- 
tions at  each  individual  house  at  the 
same  time  and  make  the  course  of  the 
run  of  'Auction  of  Souls'  a  period  during 
which  a  special  effort  was  to  be  made 
to  get  every  person  in  Denver  to  attend 
at  least  one  motion  picture  show  during 
the  period." 

Biggest  House  in  Colorado. 
The  Auditorium  is  the  state's  largest 
place   of   entertainment.     Previous  en- 
gagements for  the  big  house  made  avail- 
able only  five  days  for  the  "revival." 

The  first  was  a  news  story  to  the  effect 
that  the  -Auditorium  had  been  engaged 
for  a  five  days  showing  of  "Auction  of 
Souls."  The  picture  itself  was  spoken 
of  in  a  big  way,  but  the  fact  that  the 
Auditorium  had  been  engaged  for  it,  was, 
in  itself,  convincing  proof  of  its  bigness. 

Two  weeks  prior  to  the  beginning  of 
the  run,  practically  every  billboard  in 
the  city  was  covered  with  lithographs 
of  the  event.  The  billboard  advertising 
was  done  in  circus  fashion.  Fences, 
sides  of  buildings,  stone  walls,  and  every 
place  which  offered  a  space  for  pasts 
was  adorned  with  a  lithograph  as  large 
as  it  would  hold  and  cut-outs  were  put 
in  other  places. 

Used  Every  Publicity  Device. 
The  newspaper  advertising  was  start- 
ed ten  days  prior  to  the  opening  day  and 
daily  space  was  used.  Cuts  were  used 
freely  in  the  make-up  of  the  advertising 
and  the  type  was  large  display. 

A  week  before  the  opening  window 
displays  appeared  in  stores  all  over  the 
city.  The  managers  of  the  affair  had 
taken  particular  care  to  make  the  dis- 
plays tasty.  Cut-outs  from  lithographs 
furnished  the  main  figures. 

Tapestry,  oriental  in  design,  was  sup- 
plied for  the  back  grounds  where  need- 
ed,  but   in   the  main   the   stores  had 


something  of  the  kind  in  stock.  The 
reading  of  the  window  display  was  all 
on  small  hand  lettered  cards  and  the 
groupings  of  the  cut-outs  themselves  in- 
dicated the  story. 

With  the  billboards,  newspapers  and 
window  displays  making  their  appeal  the 
run  opened.  Then  one  of  the  most  talk- 
ed about  advertising  novelties  which  has 
ever  been  used  in  Denver  was  sprung. 
The  traffic  police  out  there  use  a  red 
card  with  a  printed  warning  for  the 
owners  of  automobiles  or  wagons  which 
are  left  standing  in  violation  of  traffic 
rules. 

Faked  a  Police  "Warning." 

On  the  day  "Auction  of  Souls"  beg:an 
its  five  day  run  there  was  not  a  driver 
of  a  horse  or  automobile  who  left  his 
vehicle  standing  for  a  moment  but  what 
he  found  such  a  card  attached.  Instead 
of  the  usual  police  warning,  however, 
the  printed  matter  on  the  card  read: 

"Warning:  Your  car  should  be 
parked  at  the  Municipal  Auditorium 
Wednesday,  Thursday,  Friday,  Saturday 
or  Sunday  and  you  and  yours  should  see 
and  hear  Aurora  Mardiganian,  the  18 
years  old  Armenian  beauty  who  will 
appear  at  each  performance  of  the  only 
picture  ever  shown  at  $10  a  seat." 

More  than  ten  thousand  people  saw 
the  picture  the  first  day.  On  the  morn- 
ing of  the  second  day  of  the  run  a  spe- 
cial showing  was  given  for  women  only 
at  which  Miss  Mardiganian  gave  a  talk. 
Nearly  four  thousand  women  attended 
this  one  performance. 

Before  Sunday  people  were  being  turn- 
ed away.  More  than  70,000  persons  paid 
admissions  during  the  run. 

"The  surprising  part  of  it  to  the  ex- 


hibitors," said  Lieut.  James  Anderson, 
who  staged  the  run,  "was  that  every 
picture  house  in  town  also  did  a  busi- 
ness above  the  average  at  the  same 
time.  Any  big  exploitation  of  any  real 
big  picture  aids  every  worth  while  pic- 
ture. The  exploitation  brings  out  people 
who  are  not  regular  attendants." 

The  term  "revival"  was  not  used  until 
after  the  run  was  ended.  It  originated 
with  the  exhibitors,  the  owners  of  Den- 
ver theatres  who  have  found  that  the 
Auditorium  showing  has  actually  ben- 
efitted them  in  their  own  houses,  and 
there  is  already  talk  of  another  revival 
some  time  in  the  spring. 


A  Good  Idea  in  Electric  Signs 

ALTHOUGH  the  accompanying  illus- 
tration shows  a  special  electric 
sign  erected  by  the  Universal  on 
the  front  of  the  Mecca  Building,  the 
New  York  headquarters,  to  advertise 
their  film  attractions,  there  is  a  hint  for 
theatre  owners  in  the  designing. 

The  top  line  "Universal — Pictures — 
Universal"  is  in  blinking  incandescent 
globes.  Just  below  is  a  figure  of  a  pro- 
jectionist at  his  machine,  a  ray  of 
light  leading  across  the  space  to  a 
framed  transparcency  of  the  star  or 
director  to  be  advertised,  this  panel 
being  changaable  to  suit  the  current 
attraction  boomed.  Below  this  is  a  pan- 
el of  electricically  lighted  letters  and 
from  this  depends  three  more  change- 
able signs  illuminated  from  the  rear. 

The  whole  forms  a  layout  which 
could  be  used  to  advantage  to  exploit 
the  house  attractions,  providing  the 
means  of  offering  four  titles  or  repeat- 
ing one  title  four  times  as  may  be 
deemed  most  advantageous.  Along 
Broadway  they  are  putting  up  two  mo- 
tion picture  signs  for  every  whiskey 
advertisement  taken  down. 


Universal's  New  Electric  Sign. 

A  huge  electrical  display  which  should  s:ive  a  hint  to  theatre  owners 
who  want  a  practical  sign. 


ranslated  to  the  screen  this  rare  and  heait- 
lifuL  story  becojiaes  eVen  more  charming 
and  entertcimg  tl/ian  its  popidar  staqe 
product ijovi.  Qlie  story  is  of  special  in^ 
terest  to  uOovnen,  tellimj  in  a  highUj 
dramatic      original  'vOaij  of  a  qirUs 
sacrifice  Jbr  the  wlcutl  she  lo\?es. 


^  VIOLA  ' 
DANA 

m  J.H3ENIIIM0'S  and  HAIlRISO:Nr  RHODES' 
great  COHAN"  £p  HARRIS  "Broadsu^ay  Sicccess 

THE  WILLOW- 
TREE 


Scenario  hu 
JirMB>£ATHI5 

Directed,  hu 

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UvlcLXSuOelL  'y-Oxrger,  'Director  (jertl. 


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SPEAKING  OF  OMSBATE 


J 


JULIE  HEARNE 

Mkor  of  THE  OUTSIDER 


D  ATITHOIIS 


JACK  LONDON 

Mhorof^mVL  BELLEW 


HOLMAN  DA\^ 

Author     ALONG  CAME  RUTH 


EUGENE  WALTERS 

Mhori^nm  FEATHERS 


GEORGE  MIDDLETON 
a.dQm  BOLTON 

Mkor  of  POLLY  WITH  A  PAST 


'-iARE  DTTERNATIONiil^ 
Lr  EAMOUS.  THEm  NAMES 
ARE  HOUSEHOLD  WOItDS. 
'-'THEV  NUMBER  THEIR 
POLLOWBRS  BY  THE  MII>' 
LIOIJ-S  KT  EVEIOr  CIVILIZED 
COITN-TRV  rW  THE  WORLD. 
^011  THE  SCREEN  THEm 
HEROES  AWD  HEROINES 
RE-LIVE  AND  BECOME 
MORE  FASCINATING  AMD 
APPEALING  THAW  EVER. 

THEIR  STORIES  DJSURE 
EAT  BOX  OFFICES  ! 


rAR-WYLIE^.M.../ 

STRONGER  THAN  DEATH 


CLEANmG  HP! 


OLIVER  yfCTROSCdS 


j^i/  Frederic  and  Dannie  Hallon 

BEET  LYTELL 

Scenario  hy /unej^alhis.  Directed  hy  jack  Conway 


PLEASE  «5»TMfflBIED 

Bynames  Cullen  and /j^wts  J/llen  Sroiont; 

Starring 

VIOLA  um 

SccTiario  bi/ finisjox.  Directed bj/ John  8  9nce 

T^yjJveri/TlapwoooL.  Starring 

[^4ILIS0N 

Scenario bj/jfune~AJa/h is  anc/y4.P^oien^er 
Directed  hij  Tie yirij  Otto. 

bookem:!!  %p  shake  theprohts  the™ 

itqrs  evebywhebe. 


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"\1T7»  T^Tl  r\  PICTURES  ~ 
JM  Jli  X  SSXJ  CORPORATIO^J- 

MAXWELL  KARGER,  "Dlyector  ^erCL 


January  17,  1920  THE  MOVING  PICTURE  WORLD  419 

Want  A  Line  Like  This?  Read  How 


*  Auction  of  Souls''  Still  Drawing 

Huge  Crowds  in  Western  Theatres 


THE  finest  box  office  record  in  the 
theatrical  history  of  Dayton,  Ohio, 
was  recently  accomplished  when 
the  Columbia  Theatre  of  that  city  took 
advantage  of  the  exploitation  possibili- 
ties of  a  special  feature  attraction  and 
played  them  to  the  limit. 

Whether  the  personal  appearance  of 
Aurora  Mardiganian,  star  of  "Auction 
of  Souls"  for  which  First  National  Ex- 
hibitors' Circuit  is  the  official  distribu- 
tor, was  responsible  for  the  unparalleled 
success  is  problematical.  It  is  a  matter 
of  record,  however,  that  her  personal 
visit  to  the  National  Cash  Register  Com- 
pany where  she  spoke  to  900  women 
and  girls  employed  there  created  such 
a  volume  of  word-to-mouth  advertising 
that  subscribers  were  asking  favorite 
dailies  for  facts  about  Miss  Mardiganian. 

The  ice  once  broken,  the  management 
of  the  Columbia  specialized  on  display 
advertisements  in  the  Dayton  newspa- 
pers as  a  means  of  bringing  home  to  the 
republic  the  fact  that  the  horrors  seen 
in  "Auction  of  Souls"  such  as  selling 
Christian  women  for  eighty-five  cents 
each,  tying  Armenian  girls  to  horses  and 
throwing  Christian  girls  into  Turkish 
harems,  were  really  the  fate  of  women 
of  the  near  East. 

Morning  Matinees  Drew. 

The  idea  of  morning  matinee  as  a 
method  not  only  to  arouse  a  general 
interest  that  always  attends  an  exclusive 
event,  but  also  to  enable  many  women 
of  Dayton  who  had  evening  engage- 
ments to  see  the  attraction  was  hit  upon 
shortly  after  the  picture  began  its  run. 
.At  these  morning  performances  Miss 
Mardiganian  went  more  into  detail 
about  the  experience  of  the  women  dur- 
ing the  turbulent  times  in  Armenia. 

Publicity  in  the  news'  space  of  all 
local  newspapers  came  quite  easy  for 
the  Columbia.  Various  business  men's 
noon  day  luncheon  clubs  invited  her 
to  be  the  guest  of  honor,  the  Kiwanis 

Wedding  Made  New  Year 

Film  Exploitation  Stunt 

STARTING  the  New  Year  all  wrong, 
a  couple  got  married  on  the  stage 
of  the  Whitman  theatre,  Philadel- 
phia on  New  Year's  Day  for  a  reward 
of  $20  offered  by  the  management  to 
anyone  who  would  stand  up  in  publi<; 
and  take  the  fatal  vows. 

Stage  marriages  are  no  novelty,  but 
they  are  sufficiently  infrequent  to  draw 
a  crowd  and  the  management  felt  that 
a  real  wedding  would  make  a  fine 
chaser  for  Viola  Dana  in  "Please  Get 
Married,"  so  they  offered  a  purse  of 
twenty  dollars — which  is  no  great  sum 
in  these  days  of  the  high  cost  of  living, 
and  threw  in  a  minister  and  the  mar- 
riage license.  The  offer  stood  open  for 
any  number  of  couples,  but  only  one 
blushing  bride  was  led  to  the  im- 
provised altar.  One  bride  proved  suffi- 
cient to  draw  a  big  crowd  and  clinch  a 
record  breaking  box  office  cleanup. 


and  Rotary  Clubs  heard  her  story  and 
a  number  of  women's  clubs  entertained 
her.  Each  of  these  events  turned  out 
to  be  a  gratifying  source  of  publicity. 

The  news  that  "Auction  of  Souls"  with 
the  bold  exploitation  given  it  by  the 
Columbia  had  so  shattered  all  previous 
box  office  records  of  that  house  caused 
every  large  house  in  Ohio,  that  has 
played  the  attraction  thus  far  to  call 
for  a  return  engagement. 

First  Ladies  Special. 

Previous  to  the  showing  of  "Auction 
of  Souls"  a  performance  for  "ladies 
only"  had  never  been  given  in  connec- 
tion with  the  exploitation  of  a  motion 
picture.  A  general  curiosity  as  to  how 
many  women  would  attend  this  perform- 
ance and  hear  the  personal  story  of 
Aurora  Mardiganian's  experiences  lead 
the  Dayton  Journal  to  send  a  photogra- 
pher to  get  a  picture  of  the  ladies  in 
line  waiting  for  the  performance  to 
begin.  The  following  day  a  picture  of 
the  long  standing  line  appeared  in  the 
newspaper. 


Clever  Book  Hook-Ups  for 
Mary  Miles  Minter  Feature 

OHIO  exhibitors  have  been  making 
big  business  for  "Anne  of  Green 
Gables,"  Mary  Miles  Minter's 
Realart  production,  through  the  use  of 
various  hook-ups  with  book  lovers. 
Taken  from  the  book  by  L.  M.  Mont- 
gomery, this  form  of  tie-up  was  espe- 
cially indicated,  and  it  was  worked  in 
several  forms. 

In  Cleveland  I.  Kuhn,  of  the  Loew 
houses,  hooked  up  with  booksellers,  in- 


cluding Burrows  Brothers,  the  largest 
book  concern  in  the  city.  A  neat  book 
marker  was  prepared,  bearing  a  thumb- 
nail cut  of  the  star  and  appropriate 
te.xt.  This  was  given  out  on  request 
and  one  was  slipped  in  each  volume 
sold,  either  to  be  taken  or  sent.  In 
addition  the  circulating  library  depart- 
ment slipped  one  into  each  of  the  vol- 
umes issued  by  it  during  the  campaign. 
As  a  result  thousands  of  these  attrac- 
tive markers  were  put  before  book 
lovers  and  were  taken  into  the  homes. 

Burrows  Brothers  gave  a  large  win- 
dow display  of  the  book  filmed,  with 
pictures  of  the  star  and  scenes  from 
the  play,  which  was  made  in  Dedham, 
the  actual  locale  of  the  story. 

Used  Pasters. 

In  Dayton  the  public  library  permit- 
ted the  affixing  of  a  small  but  conspicu- 
ous sticker  to  all  books  issued  for  a 
cople  of  weeks  preceding  the  showing. 
Some  5,000  books  were  issued  to  read- 
ers in  that  period,  each  carrying  the 
advertisement  of  the  play. 

These  books  were  all  paper  covered, 
the  covers  being  renewed  frequently,  so 
that  no  injury  was  done  that  bound 
the  volume  and  the  advertisement  was 
returned  within  a  reasonable  period. 

Dayton  further  played  up  the  film  by 
giving  a  special  showing  to  some  500 
veterans  from  the  Soldiers'  Home. 
These  guests  were  taken  to  the  theatre 
in  decorated  street  cars  and  several 
patriotic  features  were  added  to  the 
program  as  a  special  event.  The  news- 
papers were  represented  and  the  human 
interest  stories  which  were  run  by  all 
of  the  daily  sheets  carried  a  generous 
proportion  of  advertisement  for  the 
house. 

All  through  the  state  the  favorite 
forms  of  advertising  has  been  the  slate 
idea  suggested  by  one  of  the  trade 
paper  advertisements,  and  this  seems 
to  have  worked  excellently. 


A  Good  Line  to  Play  Up. 

One  of  the  waiting  lines  for  a  night  showing  at  the  Columbia 
Theatre.  Dayton,  Ohio. 


420 


THE    MOVING    PICTURE  WORLD 


January  17,  1920 


Here's  A  Winner— and  Ifs  Cheap,  Too 


Similarity  Contest  a  Big  Winner 

For  the  Majestic,  in  Grand  Rapids 


SEEKING  to  popularize  Katherine 
MacDonald,  the  new  First  National 
star,  the  Majestic  Gardens,  Grand 
Rapids,  Mich.,  staged  a  "Similarity  Con- 
test" with  excellent  results. 

Enlisting  the  interest  of  Carl  M.  Saun- 
ders, editor  of  the  photoplay  depart- 
ment of  the  Herald,  the  management  in- 
duced him  to  conduct  a  contest  for  the 
girl  who  most  nearly  resembled  Miss 
MacDonald.  It  was  inaugurated  five 
•weeks  before  the  playing  date  of  Miss 
MacDonald's  first  picture,  "The  Thun- 
derbolt," and  carried  no  allusion  to  the 
possible  appearance  of  the  star  in  town. 
Ostensibly  it  was  a  circulation  feature 
conducted  by  the  newspaper  with  which 
the  theatres  had  nothing  whatever  to 
do.  Prizes  of  $25,  $15  and  $10  were  of- 
fered the  three  young  women  whose 
photographs  most  nearly  resembled  that 

OTIilinil»lliiiniiiliniiiiiiiiiiiniiiitiiiiiiitiriiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii  iiiiiiiitijiiiiMiiiiNiiiiiiiiiiiiiiiiiiMii 


contest.  The  contest  had  attracted  a  re- 
markable amount  of  interest  and  the 
Majestic  Gardens  played  to  standmg 
room  business  both  afternoon  and  even- 
ing. So  great  was  the  business,  in  fact, 
that  the  opposition  house,  the  Isis,  was 
moved  to  book  the  feature  for  the  fol- 
lowing week  and  this  house  also  cleaned 
up.  Something  new  in  the  history  of 
local  theatricals. 

Worked  Four  Way*. 

The  net  results  of  the  contest  were 
that  four  different  interests  made  a 
clean-up. 

The  Herald  had  enjoyed  an  unusual 
circulation  feature  at  no  cost. 

Entries  were  received  from  all  over 
the  state  and  the  interest  was  very  gen- 
eral. It  was  not  only  a  good  circulation 
stunt,  but  the  paper  had  a  special  fea- 
ture for  five  Sundays. 

The  local  photographer  developed  sev- 
eral hundred  customers  and  made  a  sub- 
stantial profit  in  addition  to  getting  val- 
uable advertising. 
The  theatre  had  an  immense  week. 
The  Isis  also  enjoyed  a  big  week. 
In  passing,  the  exchange  also  profited, 
for  the  contest  advertised  Miss  Mac- 
Donald not  alone  in  Grand  Rapids,  but 
in  scores  of  smaller  towns,  creating  a 
demand  for  the  picture. 

The  scheme  is  simple  and  can  be 
worked  for  any  star,  but  it  is  particu- 
larly valuable  where  it  is  desired  to 
make  known  a  new  face.  It  has  been 
worked  many  times  before,  but  it  seems 
never  to  lose  its  pulling  powers. 


the  local  exhibitor.    E.  Z.  Nutting,  in  a 
statement,  said: 

"We  shall  do  everything  possible  to 
put  the  song  over  in  keeping  with  th*'." 
elaborate  way  in  which  Robertson-Cole 
has  booked  'The  Beloved  Cheater,'" 
said  Mr.  Nutting.  "Of  course,  Wool- 
worth  will  not  tackle  anything  but  a 
distinct  hit  and  when  we  do  accept  a 
melody  there  is  only  one  way  out  and 
and  that  is  an  avalanche  of  sales.  I 
have  notified  every  store  manager  to 
co-operate  to  the  fullest  extent  with  the 
various  Robertson-Cole  branch  man- 
agers in  displaying  advertising  and  pub- 
licity aids  which  will  have  a  two  fold 
purpose.  No  time  will  be  lost  in  get- 
ting the  songs  to  our  stores." 

"The  Beloved  Cheater"  is  heralded  as 
the  best  advertised  picture  of  the  times. 
In  connection  with  the  exploitation, 
prizes  aggregating  $500  are  being  ofTer- 
ed  for  the  best  love  letters  sent  to 
Lew  Cody.  To  date  more  than  3,500 
missives  have  been  received. 


Lucille  Lumm. 

Winner  of  the  Similarity  Contest. 

animiininiiiimiiiiniiiiiiiiiiiiiiiiuiiiiiiiiiiiiitiiiiiiiiiMiiiiiniiiiiii  ill  iiiii  iiiniiiiiiii  imi 

of;  the  star,  the  judges  being  Mr.  Saun- 
ders, the  manager  of  the  Majestic  Gar- 
dens and  Harold  HefTerman,  of  the  First 
National  Exchange,  Detroit. 

'  Free  Photogn^aphs. 

One  of  the  local  photographers  was 
shown  how  he  might  make  a  profit  from 
orders  for  extra  prints,  and  offered  to 
make  the  photographs  without  charge, 
getting  several  hundred  sitters,  most  of 
whom  ordered  half  a  dozen  or  a  dozen 
pictures  for  themselves.  This  provided 
the  paper  with  an  ample  supply  of  prints 
without  charge  and  a  page  of  portraits 
was  run  each  Sunday  in  connection  with 
the  contest. 

At  the  commencement  of  the  last  week 
the  advertising  started  for  the  house 
showing  of  "The  Thunderbolt,"  the  at- 
traction running  the  week  following  the 


Woolworth  to  Handle  the 
"Cheater"  Song  Exclusive 

BOOKING  up  with  the  Robertson- 
Cole  Company,  the  Woolworth 
chain  of  five  and  ten  cent  stores, 
covering  practically  the  entire  country, 
will  make  a  special  feature  of  "The  Be- 
loved Cheater  of  Mine,"  a  song  written 
by  L.  Wolfe  Gilbert  and  Edna  Williams 
to  exploit  Lew  Cody  in  "The  Beloved 
Cheater."  Arrangements  have  been 
made  with  the  chain  stores  to  cooper- 
ate with  the  various  Robertson-Cole 
agencies  throughout  the  country  in  win- 
dow displays  and  from  other  angles, 
and  special  singers  will  be  employed 
for  three  days  in  advance  of  the  show- 
ing of  the  film  for  the  first  time  in 
each  town  where  there  is  a  Woolworth 
store,  J 

The  music  hook-up  inaugrurated  in 
exjunction  with  "Mickey"  has  grown 
,,  lis  importance  until  its  value  is  recpg- 
nized  to  the  extent  that  the  chainj^res 
are  willing  to  make  special  concessions 
in  order  to  obtain  the  exclusive  sales, 
and  the  entire  edition  of  this  song  will 
be  disposed  to  to  the  Woolworth  people, 
who  will  make  a  lightning  campaign 
simultaneously  with  the  release  of  the 
film.  This  includes  special  window  dis- 
plays, the  showing  of  stills  and  posters, 
special   singers   and   cooperation  with 


Used  a  "Mystery  Girl" 

for  Goldwyn  Feature 

USING  the  old  "Countess"  stunt 
brought  two  front  page  stories  and 
a  lot  of  other  publicity  for  the 
Marion  Theatre,  Marion,  O.  A  masked 
woman  made  her  appearance  in  town, 
putting  up  at  the  leading  hotel  and 
making  herself  much  in  evidence  on  the 
streets. 

Excitement  ran  high,  but  she  volun- 
teered no  information  as  to  her  visit 
until  the  day  before  the  showing  of 
Mabel  Normand  in  "Upstairs"  when  she 
broke  her  silence  to  explain  to  the  re- 
porters that  she  was  from  the  Goldwyn 
Culver  City  studios  and  was  there  to 
exploit  the  Normand  production.  By 
that  time  she  had  become  a  real  news 
feature  and  the  papers  played  her  up 
for  front  page  stories.  This  works  best 
in  the  smaller  towns,  but  it  should  be 
remembered  that  this  stunt  was  first 
worked  in  New  York  City.  And  be  it 
remembered  that  it  worked  for  several 
weeks. 


Edward  L.  Hyman  East  Again 

Edward  L.  Hyman  has  moved  back 
east  and  is  resident  manager  of  the 
Strand,  Brooklyn,  N.  Y.  The  Strand  is 
one  of  the  handsomest  houses  in  Brook- 
lyn as  well  as  among  the  newest,  and 
while  Mr.  Hyman  may  not  have  the 
same  space  chances  as  in  towns  where 
the  advertising  rates  are  more  moderate 
and  the  papers  fewer  in  number,  we 
think  he  will  do  as  well  with  an  intensi- 
fied campaign.  One  recent  stunt  was  to 
pull  a  Christmas  treat  for  2.800  poor 
children  under  the  auspices  of  the  lead- 
ing Brooklyn  paper.  It  all  helps  with 
the  reading  notices  and  it  helps  with 
the  public,  as  well. 


Don't  advertise  your  ordinary  films  so 
extravagantly  that  you  have  nothing  left 
for  the  occasional  big  film.  Gain  the  con- 
fidence of  your  patrons  and  your  "good" 
will  sell  as  well  as  "greatest  ever."  Then 
you  have  something  left  in  reserve. 


January  17,  1920 


THE    MOVING   PICTURE  WORLD 


421 


ion  Depar 


By  F.  H.  RICHARDSON 


Dam 

THE  above  refers  to  the  kind  used  at 
a  mill  of  course.  It  is  brought  into 
use  by  reason  of  a  letter  from 
Charles  S.  StucVey,  formerly  projection- 
ist at  Edmonton,  Alberta,  whose  name  is 
familiar  to  our  readers  through  his  very 
excellent  contributions  to  this  depart- 
ment .  .  ^ 
Brother  Stuckey  writes,  saying  that 
for  reasons  of  health  he  has  had  to  give 
up  projection,  temporarily  at  least,  and 
is  now  switchboard  operator  in  one  of 
the  big  power  houses  at  Niagara  Falls. 

He  winds  up  with:  "Should  you  ever 
be  in  this  section,  look  me  up  and  I'll 
do  the  honors,  including  a  trip  through 
one  of  the  big  power  houses  of  Niagara." 
Dam  (mill)!  And  I  was  in  Niagara  two 
weeks  ago  and  would  have  given  a  small 
portion  of  my  right  ear  to  have  had  a 
real  (not  the  tourist  sort)  trip  through 
one  of  those  big  power  plants. 

What  Stucky  Says. 
Friend    Stuckey    speaks    hicrhly  of 
Brother  W.  B.  Allen,  of  Edmonton,  and 
his  knowledge  of  the  optical  system  of 
the  projector. 

Well,  Brother  Allen,  why  don't  you 
get  busy  with  your  writing  apparatus. 
Why  keep  your  light  so  carefully  hidden 
under  a  bushel. 

Stuckey  says  that  a  mere  few  thou- 
sands additional  K  W  means  nothing 
to  the  power  house  where  he  now  is. 
Says  a  couple  of  thousand  added  K  W 
loo'cs  li'<e  a  couple  of  added  amperes  on 
a  projection  room  ammeter. 

Says  he  has  visited  quite  a  few  the- 
atres in  and  around  Niagara  Falls,  and 
that  the  Queens  Theatre  (Canadian  side) 
has  a  fair  screen  result,  but  that  it 
might  be  much  improved. 

Machines  are  up  at  rear  of  balcony, 
and  from  lobby  seats  level  with  lobby 
entrance  there  is  a  bad  glare  or  dazzle 
from  screen. 

Change  over  is  very  poorly  made, 
though  he  does  not  know  the  reason. 
May  not  be  projectionist's  fault. 

Much  Adyertiting  Shown. 
He  comments  on  the  display  of  a  long 
string    of    advertising    slides  between 
shows. 

Says  at  times  there  are  so  many  that 
it  gets  very  monotonous. 

The  Lumberg  Theatre,  Niagara  Falls, 
N.  Y.,  Brother  Stuckey  praises  highly  as 
to  its  screen  results.  Says  he  don't 
know  what  the  equipment  is,  but  that 
he  would  like  to  shake  the  mitt  of  the 
projectionist  in  charge,  because  it  takes 
a  real  projectionist  to  put  on  a  real  pic- 
ture, no  matter  what  equipment  is  pro- 
vided, in  which  view  the  editor  heartily 
concurs. 

We  are  sorry  Stuckey  had  to  quit  the 
projection  field,  even  temporarily,  be- 
cause he  was  a  live  one.  His  health  is 
now  better  and  we  hope  we  shall  find 
him  shooting  a  screen  again  before  long. 
The  profession  needs  all  of  its  good  men 
— and  less  of  the  other  sort. 


-3iHfflnoiininmmiiiniHmiiiiinniiimniwm 

I  I 

I  Important  Notice  | 

1  /^WING   to   the   inaas  of  matter  1 

i  \J  awaiting  publication.  It  1b  Ira-  1 

1  possible  to  reply   through   the  1 

i  department    In    less    than    two    or  1 

i  three  weeks.    In  order  to  give  prompt  j 

1  service,    those    sending    four    cents,  a 

1  stamps  (less  than  actual  cost),  will  8 

1  receive  carbon  copy  of  the  depart-  B 

g  ment  reply,  by  mall,  without  delay.  1 

g  Special   replies  by  mall  on  matters  i 

g  which   cannot  be  replied  to  In  the  = 

1  department,  one  dollar.  | 

i  Both  the  first  and  second  sets  of  = 

g  questions  are  now  ready  and  printed  = 

1  In    neat    booklet    form,    the    second  B 

s  half   being   seventy-six    lii  number. 

I  KIther  booklet  may  be  had  by  re- 

1  mitting  25  cents,  money  or  stamps, 

I  to  the  editor,  or  both  for  40  cents. 

I  Cannot  use  Canadian  stamps.  Every 

B  live,  progressive  operator  should  get 

g  a    copy    of    these    questions.  You 

g  may    be    surprised    at    the  number 

=  you  cannot  answer  without  &  lot  of 

i  study. 


i  Are  Von   Gettlna:   Mnxlimim   Screen  g 

i  Illumlnntlon  for  >VatlnKe  U»eUf  | 

I  The    llJtlT    (two    on    one)    LENS  | 

1  CHARTS    printed    on    heavy    paper  | 

i  are  suitable  for  framing.    Both  A.  C.  | 

=  and    D.    C.    amperage    25    to    60    Is  | 

1  covered   with   Plano-convex   or   me-  | 

I  niscus  bl-convex;  correct  projection  | 

I  lens  diameter  to  avoid   waste    also  g 

1  correct  distance  of  revolving  shutter  § 

1  from  aperture.  1 

g  Your  projection  room  Is  not  com-  g 

1  plete  without  the  I.ENS  CHAIiTS.  i 

1  Send  60  cents  In  stamps  today!  !  !  i 

1  Moving    Picture    World,    516    Fifth  | 

1  avenue,  N.    Y.   City;   Schiller  Bldg.,  | 

I  Chicago,    111.:    Wright    *    Callender  | 

g  BIdg.,  Loa  Angeles,  Cal.  g 

iiiiiiugniiaiiiniiniiiiiiiiiiiniunuiijiiiiiiiiiiuiiuiii^ 


Information  Wanted 

A  California  L.  A.  man  desires  in- 
formation as  follows: 

I  have  the  lens  chart,  but  am  not  cer- 
tain as  to  meaning  of  some  things  on 
chart  No.  2. 

Taking  the  four-Inch  projection  lens, 
tor  example,  as  I  understand  It  the  8.8 
Inches  Is  distance  between  shutter  blade 
and  aperture,  but  how  and  where  do  you 
get  the  measurements  .55  and  .7? 

Means  that  at  8.8  inches  from  aperture 
(shutter  position)  if  you  hold  a  piece  of 
black  paper  in  the  light  ray  you  will 
find  thereon  an  image  of  the  aperture 
which  will  measure  .7  of  an  inch  wide 
by  .55  of  an  inch  high,  BUT  (every  one 
with  lens  charts  take  note)  there  is  a 
minor  error  in  chart  No.  2.  Instead  of 
8,8  inches  in  the  instance  qiKitcd.  the 
reading  should  be  7.7  and  this  holds 
true  for  all  readings  of  distance  from 
aperture  to  shutter  in  lens  chart  No.  2. 
All  shutter  to  aperture  distances  should 
be  made  one  inch  less  than  the  figures 
given.   This  error  is  not  important,  but 


we  neverthless  would  suggest  that  own- 
ers of  lens  charts  maVe  note  thereof. 

We  say  it  is  not  important,  because 
these  distances  are  not,  in  the  very  na- 
ture of  things,  precisely  accurate,  and 
some  leeway  may  be  allowed.  An  inch 
is,  however,  too  much. 

\\'hai  are  the  seven  columns  at  right 
side  of  chart  No.  2  for? 

Rectangles,  Not  Columns. 

You  mean  the  rectangles,  not  columns. 
They  show  relative  size  of  aerial  image 
under  different  conditions.  Taking  the 
largest,  for  example,  you  will  find  its 
height  and  width  given  under  7  inch 
E  F  projection  lens,  where  distance  aper- 
ture to  condenser  is  14  inches. 

If  the  same  lens  were  used  with 
21  inches  from  condenser  to  aperture 
the  size  would,  as  you  will  see  by  look- 
ing under  that  condenser  to  aperture 
distance,  be  .92  by  1.16. 

1  understand  from  the  handbook  that 
the  4.5  inuh  diameter  condenser  is  best. 
If  I  used  a  4-inch  diameter  condenser 
would  the  focal  length  of  required  con- 
denser, as  given  in  chart  Nn.  1  lie  altered? 

I  think  not,  but  the  required  diameter 
of  objective  (projection  lens)  would  be 
considerably  reduced. 

As  a  matter  of  fact  many  projection- 
ists who  work  unintelligently  as  to  the 
adjustment  of  their  optical  system  and 
the  diameter  of  their  objective,  might 
with  advantage  use  a  smaller  diameter 
condenser. 

The  superior  collecting  power  of  the 
larger  diameter  condenser  is  of  no  avail 
because  all  the  light  so  collected  falls 
outside  the  object  and  merely  serves  to 
brilliantly  illuminate  the  interior  of  the 
projector  mechanism  itself. 

The  smaller,  thinner  lenses  would 
break  less  readily  and  would  absorb  less 
light  energy. 

Apart  from  the  added  dl.<!t.ince  from 
condenser  to  aperture  the  M  Bi-C  gives, 
■what  determines  whether  or  not  there  is 
advantage  in  its  use? 

The  Determining  Point. 

That  is  THE  determining  point. 
Where  there  is  a  long  objective  work- 
ing distance  (distance  aperture  to  first 
lens  of  objective)  and  a  heavy  amperage, 
which  means  short  distance  from  aper- 
ture to  condenser,  the  added  distance 
from  condenser  to  aperture  which  the 
M  Bi-C  gives  is  valuable  in  narrowing 
the  ray  beyond  the  aperture. 

This  you  can  readily  see  by  studying 
chart  on  pages  116  and  117  of  the  hand- 
book. Plate  9,  page  120  of  handbook 
shows  you  what  is  taking  place,  and  a 
consideration  of  that  plate  and  the  dia- 
gram will  convince  you  of  the  benefit 
of  added  distance  supplied  by  M  Bi-C, 
even  though  it  be  but  two  inches. 

If  a  dynamo  or  motor  armature  Is  re- 
volving In  a  certain  direction,  should  the 
contact  end  of  the  brushes  face,  or  be 
against    the   direction   of  rotation? 

Generators  having  the  "reactance" 
type  of  brush  holder  have  the  brushes 
set  against  direction  of  rotation.  I  doubt 


422 


THE   MOVING   PICTURE  WORLD 


January  17,  1920 


if  this  type  of  holder  is  any  longer  used. 
Send  copy  of  everything  on  name  plate 
and  I  will  find  out  for  you  if  your 
brushes  should  be  that  way. 

Should  the  frame  of  a  motor  or  gener- 
ator be  permanently  grounded? 

It  is  not  necessary  that  a  generator  or 
motor  frame  be  grounded,  but  it  is  pref- 
erable if  the  system  itself  is  grounded, 
as  is  the  case  with  three-wire  and  wh^re 
a  transformer  is  used. 

Please  do  not  publish  my  name.  I  am 
one  of  the  many  who  feel  indebted  to  you 
for  what  I  have  learned  from  the  "Bible, 
of  Projection"  and  the  department.  I  find 
it  mighty  nice  to  be  able  to  draw  at  will 
upon  your  knowledge  and  experience. 
There  is  so  very  much  to  know  that  I 
suppose  I  will  never  know  it  all. 

Let's  Hope  So. 

Let  us  hope  so  anyhow,  brother  Los 
Angeles,  because  the  man  who  gets  to 
the  point  where  he  knows  it  all  (or 
THINKS  he  does)  begins,  right  then 
and  there,  do  die  of  dry  rot. 

He  becomes  a  nuisance.  I  infer  from 
your  language  that  you  think  I  have 
much  knowledge. 

Why,  man,  I  have  but  just  begun  to 
learn!  I  really  haven't  half  as  high 
an  opinion  of  my  own  knowledge  as  I 
had  ten  years  ago,  though  I  really  do 
know  a  great  deal  more  than  I  did  then. 

But  the  added  knowledge  simply  serves 
to  open  up  to  my  view  wider  and  better 
fields  of  knowledge  and  I  hope  it  will  be 
thus  until  I  am  no  more. 


The  Department 

S.  R.  Juleson,  Cronkton,  Illinois,  says: 
That  I  have  succeeded  in  projecting  a 
picture  satisfactory  to  my  people  is  due 
entirely  to  the  projection  department  and 
your  handbooks.  The  lens  charts  have 
improved  my  picture  wonderfully. 

I  get  a  better  picture  with  thirty  am- 
peres than  I  got  with  fifty  before  I  had 
the  charts.  Can  you  tell  me  when  the 
Projection  Department  first  began? 

The  "Operators'  Column"  began  in  the 
February  19,  1910  issue. 

By  September  of  the  same  year  it  had, 
by  sheer  practical  worth,  became  so 
popular  that  Mr.  J.  P.  Chalmers,  then 
owner  and  Editor  in  Chief,  suggested 
a  change  to  "Trouble  Department," 
which  was  adopted  and  became  effective 
'in  the  September  10  issue.  JulylS,  1911 
the  permanency  of  the  department  hav- 
ing been  determined,  and  its  practical 
value  thoroughly  established,  the  name 
was  finally,  after  considerable  discus- 
sion, again  changed  to  the  "Projection 
Department,"  and  as  such  it  has  con- 
tinued through  eight  and  one  half  years. 

Its  total  length  of  life,  under  the  three 
names,  is  almost  ten  years.  And  there 
you  are,  friend  Juleson. 


Toronto  Disagrees 

John  Stringer,  Toronto,  Ontario, 
squares  off  and  lands  on  the  editorial 
slats  as  per  the  following: 

with  reference  to  answer  to  "Shutter 
Problem,"  December  13,  I  find  brother 
Jardln'B  trigonometrical  solution  all 
wrong.  (Let  us  hope  that  outside  of  that 
trifle  it's  all  right. — Ed.) 

In  considering  the  problem  It  is  seen 
that  the  area  of  the  light  beam  at  plane 
of  Intersection  of  beam  with  shutter 
blade  is  greater  than  a  pin  point,  hence 
the  number  of  degrees  to  be  added  to  the 
angle  established  by  the  Intermittent 
angle  Is  governed  by  the  extreme  edges 
of  the  light  cone. 

The.se  are  the  first  light  the  shutter  In- 
tercepts and  the  last  it  uncovers  when 
leaving  the  ray. 


Jardln  has  assumed  that  these  points  are 
situate  at  the  points  of  intersection  of  the 
circumference  of  the  circle  with  the  diam- 
eter when  same  is  drawn  at  right  angles 
to  the  line  joining  the  center  of  the  shut- 
ter shaft  with  the  center  of  the  light  cone. 
Slay  Be  Readily  Understood. 

This  may  readily  be  understood  by  care- 
fully examining  Jardin's  diagram.  That 
this  assumption  is  wrong  can  be  seen  by 
examining  diagram  here  shown. 

If  line  A  B  be  rotated  about  point  A  it 
will  come  into  contact  with  circle  C  D  E 
(the  light  ray)  at  point  C,  instead  of  at  D, 
as  assumed  by  Jardin. 

Thus  the  line  A  F  forms  a  tangent  with 
circle  C  D  E  G.  Now  looking  at  circle 
BCA  we  find  it  continued  within  semi- 
circle A  C  B  where  it  contacts  with  the 
center  of  circle  C  D  E  G. 

Since  this  is  so  then  the  angle  B  C  A  is 
a  right  angle.  (Authority  for  this  state- 
ment, Ontario  High  School  Geometry.  Book 
III,  Theorem  9.) 


fiy  </b/af  <^'S  the  ^etir-cme  fin  pa^nfa 
can  t/fB^r'nyOf^^c^  mora  c/eor/y 

Therefore  the  triangle  ABC  Is  a  right 
angled  triangle.  The  correct  trigonomet- 
rical function  (Help!  Help!!  Hellup!!! — 
Ed.)  for  the  angle  B  A  C  then  is  the  sine  of 

BC 

the  angle  B  A  C,  therefore  sine  A  

AB 

.625 

  =  .15625,  or  8  degrees,  59  minutes  and 

4 

36  seconds. 

Hence  the  correct  number  of  degrees 
to  add  to  the  basic  number  of  degrees 
would.  In  this  case,  be  two  times  8°  59'  and 
36",  which  is  17°  59'  and  12".  The  total 
number  of  degrees  in  the  shutter  blade  for 
the  conditions  set  forth  by  Jardin's  dia- 
gram then  would  be  77°  59'  and  36". 
Would  SnsKeiit. 

In  order  to  obtain  the  greatest  degree 
of  accuracy  when  making  a  shutter  I 
would  suggest  the  following:  (1)  Draw 
a  circle  the  exact  size  of  light  cone  at 
point  of  intersection  by  shutter  blade,  re- 
membering that  it  may  (or  may  not,  ac- 
cording to  conditions)  be  a  rectangle  in- 
stead of  a  circle,  in  which  event  it  must 
be  measured  across  its  greatest  diameter. 

(2)  Draw  line  A  H  tangent  to  the  circle, 
as  seen  In  diagram. 

(3)  From  line  A  H  to  point  A  measure 
off  the  intermittent  angle  in  question, 
which,  as  seen  in  diagram,  is  the  angle 
HA-H,  in  the  case  of  a  five  to  one  inter- 
mittent. This  fixes  size  of  blade  for  ex- 
treme point  G  on  that  side  of  ray. 

(4)  Draw  line  A  F  tangent  to  other 
side  of  light  ray. 

(5)  Measure  oft  the  Intermittent  angle 
from  line  A  F,  establishing  angle  Fa-Fi. 

Then  the  angle  HA-Fi  will  be  the  neces- 
sary angle  for  shutter  blade,  since  the 
two  extreme  sides  bear  proper  relation  to 
extreme  outer  diameter  of  light  ray. 

Brother  Richardson  I  think  It  would 
help  everybody  if  you  would  publish  In  the 
Department  a  table  of  the  correct  ratios 
of  the  various  Intermittent  movements, 
making  it  an  official  list. 


It  would  eliminate  all  the  guess  work 
now  in  vogue.  Will  you  be  good  enough 
to  submit  this  letter  to  Brother  Griffith. 
If  I  am  wrong  I  want  to  know  it. 

Good  Night. 

Whew!  Good  night  pajamas. 
Whaddythinklamanyhow  ?  ?  ?  I'm  wip- 
ing the  sweat  from  my  noble  brow  and 
just  publishing  the  whole  thing.  But 
if  you  ask  me  I  think  friend  Stringer  is 
right. 

I  can  see  his  point  all  right,  or  at  least 
I  think  I  can.  What  do  the  rest  of  you, 
including  brother  Griffiths,  think.  Neigh- 
bor Auerbach  will,  I  think,  be  able  to 
decide  the  matter  definitely. 

As  to  publishing  the  ratios,  why  man 
I  would  be  hung,  drawn,  quartered, 
chewed  up  and  spit  out  if  I  did.  But, 
without  naming  names,  here  are  three, 
one  of  them  a  special  movement  sent 
out  on  order  only.  They  will  vary 
somewhat,  but  are  approximately  cor- 
rect—  84  degrees,  70  degrees  and  94  de- 
grees. But  it  must  be  remembered  that 
other  items,  such  as  distance  of  center 
of  shutter  shaft  from  center  of  light 
ray  have  a  distinct  bearing  on  efficiency. 


Much  Trouble 

A  southern  exhibitor  has  trouble 
which  she  describes  as  follows: 

Recently  my  projectionist  ran  a  two- 
reel  comedy  which  went  through  the  pro- 
jector without  trouble.  It  was  followed 
by  the  main  feature,  and  after  about 
twenty-five  feet  of  the  first  reel  had  been 
projected,  the  film  began  slipping  over 
the  aperture  without  any  control  as  to 
framing,  and  doubling  up  in  folds  under 
the  shield  above. 

In  fact  all  control  of  the  film  was  lost. 
After  repeated  efforts  to  put  the  film 
through,  I  announced  that  we  could  not 
give  the  main  feature,  bu  would  run  a 
news  weekly  and  refund  the  money  as 
the  audience  passed  out. 

Have  Had  Some  Trouble  Before. 

The  comedy  and  news  reel  were  In  good 
condition,  but  the  feature  was  not,  though 
I  have  used  others- no  worse.  Forwarded 
the  one  in  question  to  another  exhibitor 
who  ran  it  without  trouble.  Twice  before 
we  had  the  same  dlfllculty. 

My  projectionist  is  a  young  boy.  1  sent 
for  experienced  projectionists  to  come  and 
examine  the  machine,  but  could  find  noth- 
ing wrong  and  never  before  heard  of  such 
a  trouble. 

Can  you  explain  it  and  suggest  the 
remedy?  Machine  is  a  Powers  Six  B.  mo- 
tor driven,  purchased  last  year.  Motor 
gets  warm  and  makes  a  "chucking"  sound. 
Supply  is  110-volt  sixty  cycle.  Use  a  Ft. 
Wayne  Compensarc. 

In  the  school  where  I  taught  last  year 
I  assisted  the  projectionist  in  order  to 
learn  as  much  as  possible,  so  that  I  could 
assist  my  own  projectionist.  I  have  been 
told  by  union  men  that  the  union  objects 
to  women  projectionists.  This  I  do  not 
like  to  believe  true. 

Must  Be  in  Error. 

As  to  the  trouble,  I  think  you  must  be 
in  error  in  describing  it. 

If  the  film  "doubles  up  folds  under  the 
upper  fire  shield"  it  can  hardly  "slip 
over  the  aperture." 

Apparently  what  has  happened  is  this. 
The  film  went  through  all  right  until 
the  intermittent  sprocket  struck  a  place 
where  the  sprocket  holes  were  ripped 
out  or  the  divisions  between  them  cut 
or  ripped  through  on  both  sides. 

This  need  not  necessarily  be  for  more 
than  one  inch  of  the  film.  Under  that 
condition  the  intermittent  sprocket  hav- 
ing nothing  to  grip,  the  film  stops  dead 
still  from  the  upper  end  of  the  tension 
shoes,  but  being  still  fed  down  by  the 


January  17,  1920 


THE    MOVING    PiCTURE  WORLD 


423 


upper  sprocket  it  folds  up  under  the  up- 
per fire  shield. 

That  the  next  exhibitor  had  no  trou- 
ble is  simply  proof  that  his  projection- 
ist inspected  the  film,  as  yours  should 
have  done,  the  film  being  on  "circuit," 
and  removed  the  damaged  place. 

Another  Solution. 

.•\nother  possible  solution  is  that  your 
intermittent  sprocket  idler  bracket  spring 
is  weak.  Under  this  condition  a  film 
might  run  O  K  with  lower  loop  of  nor- 
mal length,  whereas  if  this  loop  be  made 
too  short  the  roller  would  be  raised  oflf 
the  sprocket,  thus  releasing  the  film  with 
results  similar  to  those  described.  This 
has  happened.  Remedy  is  a  stronger 
spring  and  loop  of  normal  length. 

You  are  at  fault  in  employing  a  "young 
boy"  as  projectionist.  Unless  the  busi- 
ness will  justify  the  employment  of  a 
man  of  sufficient  age  to  have  at  least  a 
little  knowledge  and  judgment,  it  should 
not  be  conducted  at  all. 

To  place  a  mere  boy  in  charge  of  the 
reproduction  of  the  work  of  artists  in 
costly  productions  is  unfair  to  the  en- 
tire moving  picture  industry.  I  take  it 
that  you  are  in  a  very  small  village, 
hence  could  not  employ  a  really  com- 
petent projectionist.  But  there  is  a  de- 
cided difference  between  a  man  and  a 
"young  boy." 

Better  do  your  own  projecting,  if  you 
cannot  employ  a  man.  As  to  the  motor 
trouble,  every  motor  gets  warm,  but 
not  hot.  The  chucking  sound  is  due 
to  lack  of  proper  adjustment. 

Will  have  the  Powers  Company  advise 
you  direct.  As  to  women  orojection- 
ists,  while  individual  union  men  may  ob- 
ject, and  an  individual  union  may  refuse 
them  admission,  the  organization  as  a 
whole  could  not  consistently  do  so.  In 
fact,  it  does  not. 

The  international  leaves  the  matter 
of  accepting  women  projectionists  into 
membership  to  the  local  union,  and  al- 
ready several  unions  have  accepted  them 
into  membership,  and  old  Ohio  is  one. 

The  Watt  Hour 

James  S.  Hilton,  Chatham,  Iowa,  says : 

Will  you  explain  for  me  the  exact  mean- 
ing of  the  "watt  hour"?  I  don't  seem  able 
to  get  the  idea. 

Suppose  you  attach  wires  to  a  bat- 
tery generating  just  one  volt  pressure, 
and  to  these  wires  attach  a  device  of 
some  sort  which  will  use  exactly  an 
ampere  of  current.  Since  one  ampere 
at  one  volt  equals  or  is  one  watt,  you 
would  be  using  one  watt  of  electric  en- 
ergy. 

You  may  use  this  energy  for  five  sec- 
onds, five  minutes  or  any  other  length 
of  time  but  if  you  use  it  for  just  one 
hour  you  will  have  used  one  watt  of 
energy  for  one  hour,  hence  one  watt 
hour. 

Were  the  voltage  110  and  the  amper- 
age ten  you  would  use  110X10  =  1100 
watts  or  1.1  K.W.  and  if  you  used  if  for 
one  hour  you  would  use  1100  watt  hours 
or  11  K,  W.  hours. 

Watt  hours  equal  voltage  times  am- 
peres multiplied  by  number  of  hours  the 
current  is  used. 


Connecting  the  Compensarcs 

Frank  E.  Lee,  Three  Oaks,  Michigan, 
asks  : 

Please  advi.se  how  to  connect  two  Pt. 
Wayne  Compensarcs.  Have  one  now  and 
want  to  use  two.  Is  there  any  danger  of 
burning  film  before  starting  projector? 


Not  if  you  keep  your  dowser  down  un- 
til time  to  start. 

For  rough  centering  of  light  drill  a 
%  inch  hole  in  center  of  dowser.  Keep 
your  automatic  fire  shutter  in  good 
operating  condition. 

Referring  to  the  diagram,  A  A  are 


><■    Il|j]_J_|j~]  7g  Pm£r7a/r  TAhe  SWITCH 


fuses,  which  may  be  sixty,  but  can  as 
well  be  seventy  ampere  capacity. 

The  over  capacity  won't  injure  any- 
thing, since  everything  the  current  can 
reach  is  amply  able  to  stand  much  more 
than  seventy  amperes  for  a  short  time. 

C  is  a  double  pole,  single  throw  switch. 
B  and  D  are  the  same,  but  are  not  really 
necessary.  They  serve  only  to  kill  the 
wires  between  them  and  the  machine 
table  switch. 

You  can  dispense  with  them  if  you 
wish. 

The  operation  is  self  evident.  When 
switch  C  is  open  the  compensarcs  are 
disconnected  entirely  from  each  other. 
When  switch  C  is  closed  you  would  get 
combined  the  capacity  of  each  com- 
pensarc  at  one  arc.  If  each  compens- 
arc  be  set  at  minimum  that  would  be 
about  80  amperes. 

At  maximum  it  would  be  120.  I  am 
assuming  that  you  mean  the  A  C  to  D  C 
Compensarc.  Switch  C  must  be  open 
which  both  arcs  are  burning.  In  fact 
you  could  not  get  both  to  burn  with  it 
closed. 


More  Helps  for  Van  Allen 

John  Auerbach,  New  York  City,  ama- 
teur projectionist  and  member  American 
Projection  Society  writes  of  friend  Van 
Allen's  trouble,  as  follows: 

With  regard  to  inquiries  of  Edward  Van 
Allen  as  to  how  to  improve  his  projection, 
may  I  offer  the  following: 

The  meniscus  bi-convex  I  think  would  be 
preferable  to  the  piano  convex  in  his  case, 
where  the  working  distance  Is  so  great 
(5.25  in.)  unless,  of  course,  his  objective 
is  of  considerable  diameter.  Incidently,  he 
does  not  mention  the  diameter  of  the  lens 
at  all. 

If  he  should  adopt  this  combination,  he 
.should  place  a  6%  meniscus  lens  next  to. 
the   arc,   and  an  8%   bi-convex   in  front, 
spaced   not   more   than   1/16   of  an  Inch 

I~iMniiiiiiiinnmnnnnmniiniimnHmimiiinnm 
■*    Projection  Experience  f 

I  MOTION   PICTURE  1 

I        HANDBOOK  | 

p  For  Manager!  and  Oporatort  ^ 

1  By  F.  H.  RICHARDSON  I 


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Jf^'tion.  Complete  ilcm-rlptions  and  InHtrucUons  on 
all  loading  machines  and  projection  cauipment. 

There  Isn't  a  projection  room  In  the  universe  In 
Mhlch  this  carerully  compiled  book  will  not  save  its 
Ijurehaso  prl(M)  each  month. 


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I         MOVING  I'ICTUKE  WORLD  | 

1  516  Fifth  Avenue.  New  York  Clly  1 

1        Schiller  Building.  Chicago,  III.  1 

g       ^       Wright  &  Callender  BIdg.,  Loi  Angelci.  Cal.  B 

p  T(.  s;ivc  film-,   ortirr  frnm  iifanst  nfTirr.  S 


apart.  The  distance  from  center  of  con- 
denser combination  to  aperture  shoiild  be 
slightly  less  than  19  inches. 

His  objective  should  certainly  not  be 
less  than  2  inches  in  diameter.  The  shut- 
ter should  be  placed,  if  possible,  about  16% 
inches  from  aperture,  and  should  then  be 
trimmed  as  much  as  possible. 

If  He  Prefers  a  Piano  Convex — . 

If,  however,  he  prefers  a  piano  convex 
combination,  he  may  continue  to  use  his 
6%  and  7%  lenses,  with  the  6%  lens  next 
to  the  arc,  and  with  not  more  than  1/16  of 
an  inch  between  them.  The  distance  from 
center  of  condenser  combination  to  aper- 
ture, should  then  be  slightly  less  than  17 
inches,  and  the  objective  should  be  about 
2'/4  inches  in  diameter. 

The  shutter  in  this  case  should  be,  if 
possible,  about  17  inches  from  the  aper- 
ture. 

Last  But  Not  Least. 

Last  but  not  least,  with  50  amperes,  he 
should  discard  his  present  carbons,  and 
use  %-inch  cored  uppers,  and  5/16-inch 
silvertip  lowers. 

Using  the  same  amperage  as  he  does,  I 
made  this  change  in  my  carbons  recently 
with  remarkable  results,  both  in  quality 
of  light  and  in  stability  and  ease  of 
control  of  arc. 

In  this  connection  let  me  remind  him 
that  there  will  be  an  increase  of  1,500  to 
2,500  candle  power  at  the  arc,  in  using 
the  carbon  combination  I  suggest,  over 
his  present  set. 

My  authority  for  this  statement  is  the 
extremely  interesting  article  by  Mr.  Ben- 
kelman,  in  the  projection  department  of 
March  15,  1919.  Prom  the  results  I  se- 
cured in  experimenting,  I  do  not  believe 
there  is  any  question,  but  that  it  is  true. 

I  should  advise  Mr.  Van  Allen  to  take 
apart  his  6 %-inch  objective,  and  see  if  the 
combinations  are  properly  spaced  and  set, 
as  the  7-inch  lens  would  seem  to  be  the 
one  to  fill  the  bill  in  his  case. 

With  all  of  which  we  agree.  Our 
compliments  to  Mr.  Auerbach.  He  has 
comprehensive  understanding  of  the 
various  points  involved. 


Screen  Paint 

O.  H.  Wise,  Diboll,  Texas,  orders  lens 
chart  and  handbook  and  says: 

Can  you  advise  what  we  can  get  to 
paint  our  screen  which  would  give  a  close 
imitation  of  a  gold  fiber  screen  surface? 

Just  at  this  time  we  do  not  care  to  in- 
vest in  an  expensive  screen.  Business  will 
not  justify  the  expense. 

We  are  of  the  opinion  that  there  Is 
something  which  will  give  the  desired  ef- 
fect. 

Depends  on  your  ideas,  friend  Wise. 
Screen  surface  making  is  a  scientific 
proposition,  and  one  not  to  be  lightly 
undertaken. 

I  cannot  recommend  any  paint  as 
likely  to  give  the  results  you  desire. 

]f  you  try  the  proposition  out  I  am 
afraid  that  you  will  find  the  making  of 
satisfactory  metallic  screen  surfaces  is 
not  so  easy  as  it  looks. 

If  you  are  unable  to  buy  a  screen  such 
as  the  one  named,  you  can  nevertheless 
get  splendid  results  by  following  the  di- 
rections under  "Coatings,"  pages  185-6 
of  the  handbook. 

Perhaps  after  you  have  studied  the 
whole  subject  matter  of  screens  con- 
tained on  pages  166  to  192,  inclusive,  of 
your  new  handbook  you  will  understand 
several  matters  much  better. 


iugtiiiiuii? 


There  is  a  saving  of  $4.80  to  those  who 
t>ay  the  annual  subscription  rate  of  $3  to 
Moving  Picture  World.  The  newsstand 
price  is  IS  cents. 


424  THE    MOVING    PICTURE  WORLD 

Rothacker  Strengthens  Organization 

In  Preparation  for  Big  1920  Drive 


ENTERING  upon  its  tenth  year,  the 
Rothacker  Film  Manufacturing 
Company  of  Chicago  has  big  plans 
for  1920  in  the  way  of  educational,  indus- 
trial and  advertising  pictures.  The  first 
thing  on  the  program  will  be  to  con- 
tinue producing  always  better  industrial 
and  advertising  films— that  branch  of 
motion  pictures  in  which  Watlerson  R. 
Rothacker,  president  of  the  concern, 
became  a  pioneer  nine  years  ago. 

President  Rothacker's  first  move  to- 
ward strengthening  his  organization 
was  to  rob  the  Travelers'  Insurance 
Company  of  Hartford  of  the  services  of 
Douglas  D.  Rothacker,  his  brother.  He 
was  assistant  sales  manager  for  the 
western  division  of  the  American  Bank- 
note Company  when  he  went  to  the 


Watterson  R.  Rothacker 

AnmiiiKiiiiiiitiiiiiMiiiiiii  iMiii  iiiiiiiiiiiiiiiiiiiiiitiiiiiiiiiitiiiMiiiiiiiKiiiiiiiiiiitiiiiiiiiDiiiniiiiiim 

Travelers'  Company  two  years  ago.  At 
Travelers  he  was  assistant  Illinois  state 
manager. 

Prepare  Copy  Ammunition. 

From  now  on  he  will  direct  his  sell- 
ing energy  toward  prospective  film 
clients.  Rothacker  salesmen  are  now 
systematically    covering    all    parts  of 


the  country.  Sales  offices  will  be  main- 
tained in  Buffalo,  New  York,  Boston, 
Los  Angeles  and  St.  Louis  in  addition 
to  Chicago.  Copy  ammunition  is  now 
being  prepared  for  a  national  adver- 
tising campaign  during  the  year. 

The  next  addition  to  the  Rothacker 
organization  was  S.  J.  Stoughton,  who 
will  specialize  on  film  circulation. 
Stoughton  spent  nine  years  in  the  ad- 
vertising and  sales  department  of  the 
H.  J.  Heinz  concern.  From  Heinz  he 
went  to  the  Famous  Players  Film  Com- 
pany, as  general  sales  manager  for  the 
Middle  West.  When  the  Paramount 
Pictures  Corporation  was  formed,  he  was 
transferred  to  be  sales  manager  in  New 
York  City.  Later  he  became  Paratnount 
district  sales  manager  for  the  Middle 
West,  in  charge  of  exchanges  at  Chicago, 
Pittsburgh,  IJetroit,  Minneapolis  and 
Cincinnati.  Just  before  joining  the  Roth- 
acker organization  he  was  identified 
with  the  operation  of  a  large  string  of 
picture  theatres. 

President  Plans  Trip. 

Watterson  R.  Rothacker's  third  lieu- 
tenant is  Edward  O.  Blackburn,  who  is 
now  studio  manager.  Mr.  Blackburn 
came  to  the  Billboard  as  Chicago  critic 
shortly  before  Watterson  R.  Rothacker 
resigned  as  Chicago  Billboard  manager. 
Mr.  Blackburn  joined  the  Rothacker 
organization  as  salesman  in  1916.  Later 
he  became  a  Rothacker  director.  He 
will  co-ordinate  the  work  of  directors 
and  supervise  writing,  cutting  of  films, 
editing  of  films  and   laboratory  work. 

President  Rothacker  is  planning  to 
be  absent  from  the  Chicago  home  office 
for  six  months  early  this  year.  This 
will  be  to  get  construction  started  on 
the  new  laboratory-studio  in  Los  An- 
geles, for  which  a  site  was  purchased 
several  months  ago.  When  the  work- 
men get  down  to  business  on  this  job, 
he  will  jump  to  New  York  to  start  an- 
other laboratory-studio  there.  London 
will  be  the  next  place  where  he  will 
put  up  a  plant,  he  says. 


Tomlinson  to  Represent 

Fox  Interests  in  France 

CAPT.  DANIEL  G.  TOMLINSON, 
Yale  athlete,  who  took  part  in  the 
war,  sailed  for  France  on  Tuesday, 
January  6.  He  goes  abroad  on  an  im- 
portant mission  for  the  Fox  Film  Cor- 
poration. 


January  17,  1920 

Shortly  after  leaving  the  United  States 
Army,  in  which  he  served  as  an  officer 
in  the  Seventy-seventh  Division,  Capt, 
Tomlinson  allied  himself  with  Fox  Film 
Corporation.  He  first  visited  the  Los 
Angeles  studios,  where  he  spent  some 
time  studying  the  organization  and  then 
returned  to  the  home  office  in  New  York. 

Capt.  Tomlinson  has  given  up  a  prom- 
ising legal  career  in  the  financial  dis- 
trict to  enter  the  field  of  motion  pic- 
tures. Born  in  New  York  City  on  May 
1,  1889,  he  is  a  son  of  John  C.  Tomlinson, 
one  of  the  foremost  members  of  the 
bar.  He  attended  Hotchkiss  in  1907,  and 
was  graduated  from  Yale  in  1912,  with 
the  degree  of  A.  B.  In  1910  and  1911  he 
played  on  the  Yale  football  team  and 
also  was  on  the  wrestling  team.  He 
edited  the  Yale  Record  in  1911,  was  a 
inember  of  the  Yale  Glee  Club  in  the 
same  year,  and  in  1910-11,  belonged  to 
the  Yale  Dramatic  Association.  He  is 
a  member  of  the  Alpha  Delta  Phi  Fra- 
ternity and  the  Elizabethan  Club. 

In  1915  he  was  graduated  from  Colum- 
bia Law  School  with  the  degree  of  LL.B. 
and  was  admitted  to  the  State  Bar  in  the 
same  year.  He  then  became  associated 
with  Douglas,  Armitage  &  McCann  and 
in  1916-17  was  with  Tomlinson,  Coxe  & 
Tomlinson.  He  attended  the  first  Platts- 
burg  camp  in  1917,  and  was  commisioned 
a  lieutenant  and  asigned  to  the  .W-)th 
Field  Artillery,  Seventy-seventh  Divi- 
sion. With  this  regiment  lie  went  to 
France,  and  on  June  20,  1918,  was  de- 
tailed with  the  32d  French  Division  as 
liaison  ofl^cer. 

Jack  Holt  Signs  to  Play 
Leads  for  Famous  Players 

JACK  HOLT,  one  of  the  best  known 
leading  men  in  the  motion  picture 
fraternity,  has  signed  a  long  terra 
contract  with  Famous  Players-Lasky 
Corporation,  to  appear  In  leading  roles 
in  Paramount-Artcraft  pictures.  His 
first  work  under  the  new  contract  will 
be  in  a  leading  characterization  in  the 
Paramount-Artcraft  Special,  "Held  by 
the  Enemy,"  which  is  to  be  directed  by 
Donald  Crisp. 

Mr.  Holt  has  appeared  in  many  nota- 
ble productions  and  will  be  recalled  for 
his  work  in  "The  Woman  Thou  Gavest 
Me"  and  "The  Life  Line."  He  is  con- 
sidered a  genuine  acquisition  to  the 
regular  forces  of  the  Lasky  studio. 

Not  so  many  years  ago.  Jack  Holt  was 
engaged  in  driving  a  dog  team  from 
Fairbanks  to  Valdez  and  back  again,  as 
mail  carrier  in  the  frozen  regions  of 
Alaska.  Later,  he  punched  cattle  and 
ran  a  cattle  ranch;  was  a  surveyor 
of  ability  and  finally  entered  the  screen 
life. 

Holt  admits  that  there  has  been  no- 
thing in  pictures  harder  than  he  has  en- 
countered in  real  life.  Versatility  is  his 
long  suit.  He  can  play  villains  or  re- 
spectable heroes  with  equal  facility.  He 
looks  fine  in  a  dress  suit  or  in  chaps. 
His  knowledge  is  as  largely  gained  from 
real  experience  and  so  his  portrayals 
gain  in  verisimilitude. 


Wyatt  and  Morris  Play  for  Washburn. 

With  "The  Six  Best  Cellars"  completed 
and  in  the  cutting  room,  Bryant  Wash- 
burn has  started  the  production,  under 
direction  of  James  Cruze,  of  "Mrs.  Tem- 
ple's Telegram,"  at  the  Lasky  studio. 
The  picture  rights  to  this  farce-comedy 
were  recently  purchased  by  Famous 
Players-Lasky  for  Mr.  Washburn. 


Three  Men  Who  Will  Figure  in  Strong  Rothacker  Drive. 

S.  J.  Stoughton,  to  specialize  on  film  circulation;  Douglas  D.  Rothacker, 
Watterson's  brother,  who  will  "drive"  on  prospective  clients; 
Edward  O.  Blackburn,  studio  manager. 


January  17,  1920 


THE    MOVING    PICTURE  WORLD 


425 


Dealings  in  the  Open  Market 

Conducted  by  d  S.  Sewell 


Alperstein,  of  Allgood,  Says  1920 

Will  Be  a  Big  Year  for  Serials 


IF  the  field  of  feature  productions 
looks  forward  to  a  prosperous  year 
in  1920  serial  pictures  can  expect  as 
big  a  season,  perhaps  bigger,  for  at  no 
time  since  the  inception  of  tiic  industry 
have  good  serials  been  in  such  demand 
as  now,"  says  A.  Alperstein.  "Since  the 
insertion  of  our  two-page  display  ads 
in  trade  papers  we  have  experienced  a 
flood  of  inquiries,  not  alone  from  the 
United  Stales  and  Canada,  but  from 
foreign  countries  as  well. 

"No  doubt  the  reputation  of  Joseph  A. 
Golden's  brilliant  serial  success,  'The 
Great  Gamble,'  released  through  Pathe, 
has  had  much  to  do  with  the  present 
flood  of  inquiries  for  'The  Whirlwind.'" 
Written  and  produced  by  Mr.  Golden, 
this  serial  shows  his  versatility  in  pro- 
viding thrills  that  keep  the  interest  in 
the  story  at  high  pitch. 

One  of  the  earliest  serial  directors, 
Mr.  Golden  is  reputed  to  be  responsible 
for  the  "hang-over"  suspense  at  the  end 
of  every  episode  to  tie  up  the  entire 
series  of  instalments  into  a  continuous 
chain.  In  "The  Whirlwind"  particular 
attention  has  been  paid  to  the  ending 
of  every  episode  and  it  is  claimed  no 
serial  surpasses  the  punch  tie  up  ending 
of  the  different  instalments,  and  at  a 
private  showing  it  brought  forth  great 
praise  from  exhibitors  who  reviewed  the 
first  episodes. 

Just  when  "The  Whirlwind"  will  be 
released  was  not  stated  by  Mr.  Alper- 
stein. In  the  meantime  an  elaborate 
advertising  and  publicity  campaign  book 
is  being  prepared  for  the  trade. 

It  is  promised  that  it  will  contain 
more  new  and  novel  stunts,  and  pub- 
licity and  display  advertising  ideas  than 
any  serial  campaign  book  yet  published, 
and  is  designed  to  help  bring  big  re- 
turns to  exhibitors. 


C.  B.  Price  Co.  to  Move 
to  More  Spacious  Quarters 

HAVING  grown  to  such  an  extent 
as  to  necessitate  more  spacious 
quarters  C.  B.  Price,  Inc.,  have 
decided  to  move  from  their  present 
quarters  in  the  Times  building,  and  are 
making  arrangements  to  occupy  greatly 
enlarged  offices  elsewhere  at  an  early 
date. 

The  growth  of  this  company  since 
its  inception  only  a  few  months  ago,  as 
chronicled  in  this  publication,  has  been 
rapid.  Mr.  Price  has  gathered  around 
him  a  corps  of  competent  assistants, 
and  is  forging  forward  as  a  prominent 
handler  both  of  domestic  and  foreign 
films. 

C.  B.  Price,  president  of  the  company, 
is  a  man  of  wide  experience  in  the  film 
field.    He  has  been  successively  repre- 


sentative and  manager  of  the  New  York 
Triangle  exchange,  Pacific  Coast  man- 
ager of  V.  L.  S.  E.,  and  Western  repre- 
sentative of  Mutual,  and  McClures.  He 
resigned  as  one  of  the  eastern  repre- 
sentatives of  Fox  Film  Corporation  dur- 
ing 1919  to  be^in  business  for  himself. 

The  new  offices  will  be  modeled  on 
new  and  improved  ideas,  and  will  have 
every  convenience  for  buyers,  includ- 
ing private  offices  and  reception  rooms. 


New  Company  Will  Make 

Six  Specials  in  a  Year 

ANEW  motion  picture  company, 
the  Character  Pictures  Corpora- 
tion, announces  ambitious  plans. 
The  company,  which  has  taken  tem- 
porary ofiices  at  17  West  Forty-second 
street,  is  to  be  an  independent  pro- 
ducer and  is  to  make  six  special  pro- 
ductions the  first  year. 

This  does  not  mean  that  the  com- 
pany will  not  also  lealure  stars,  as  ne- 
gotiations already  have  been  entered 
into  with  several  screen  favorites  with 
the  intention  of  signing  them  on  the 
Character  program. 

Among  the  incorporators  of  the  com- 
pany are  Albert  W.  Plummer,  a  New 
England  exhibitor,  who  has  been  con- 
nected in  various  branches  of  the  film 
business  for  several  years;  Charles  W. 
Buck,  importer  and  manufacturer,  15 
West  Thirty-eighth  street,  and  David 
Shapiro,  lawyer  and  real  estate  owner. 

UHtMIIMMMIUII  IIIIIMtntllHIIIHtHllllllltlllKDIH  Illllllllllllllllllllltlllllltlllllllllltlllllllllllllllllllllll 


The  Double-Crod. 

In  a  moment  from  L.  L.  Hitler's  feature, 
"Who's  Your  Servant?" 


The  rights  to  several  successful  novels 
have  been  purchased.  The  director  and 
cast  for  the  first  picture  will  be  en- 
gaged in  a  few  days  and  production  be- 
gins immediately. 

"It  was  only  after  quite  some  thought 
that  it  was  decided  to  give  the  name  of 
Character  Pictures  to  our  productions," 
said  Mr.  Plummer  in  speaking  of  the 
plans  of  the  company.  "We  hope  and 
intend  to  have  them  live  up  to  this 
title." 

Six  Hundred  Percent  Was 
Pioneer's  1919  Increase 

WITH  fourteen  exchanges  in  the 
United  States  and  Canada,  four 
of  which  are  under  direct  con- 
trol and  the  remainder  on  co-operative 
basis,  handling  its  pictures,  with  four 
companies  producing  exclusively  for  it, 
the  Pioneer  Film  Corporation  starts  out 
the  New  Year  as  one  of  the  biggest 
independent  film  organizations  in 
America. 

The  year  1919  saw  the  Pioneer  busi- 
ness increase  six  fold. 

In  all  the  larger  independent  theatres 
Pioneer  pictures  are  regular  offerings. 

In  all  parts  of  the  country  Pioneer  at- 
tractions are  said  to  be  more  than  hold- 
ing their  own  on  the  best  screens,  with 
every  week  setting  new  records. 

The  annual  meeting  of  the  Pioneer 
official  board  will  soon  take  place  and 
the  plans  for  further  expansion  which 
have  been  mapped  out  will  be  considered 
in  detail,  and  a  definite  policy  for  the 
coming  year  will  be  decided  upon. 

Sol  Lesser's  Plans 

Progressing  Rapidly 

ABOUT  a  month  ago  Sol  Lesser  an- 
nounced that  he  would  enter  the 
producing  field,  and  would  begin 
work  within  sixty  days.  Mr.  Lesser  has 
consummated  many  deals  in  much 
quicker  time  than  anticipated  and  an- 
nounces that  his  first  unit,  the  George 
Beban  Producing  Corporation,  is  now 
well  under  way  on  the  first  picture, 
"One  Man  in  a  Million."  Mr.  Lesser 
plans  to  produce  a  scries  of  six  pictures 
with  this  famous  star,  all  directorial  and 
story  details  to  be  left  to  the  exclusive 
selection  of  Mr.  Beban.  In  his  first 
picture  Mr.  Beban  appears  in  his  popu- 
lar characterization  of  the  sympathetic 
Itali'an.  Mr.  Lesser  plans  to  conduct  a 
personal  tour  with  Mr.  Beban,  in  which 
the  famous  star  will  appear  in  a  spoken 
prologue  to  the  picture. 

Mr.  Lesser's  second  producing  unit  is 
with  Annette  Kellerman,  the  famous 
mermaid.  She  will  head  her  own  com- 
pany, with  full  charge  of  production,  and 
It  IS  planned  to  have  this  picture  ex- 
ceed her  former  ones  in  splendor  and 
expense.  The  locale  is  to  be  laid  in 
Hawaii  and  Australia.  He  also  plans 
to  have  Miss  Kellerman  go  out  on  a 
personal  tour  with  her  picture. 


426 


THE    MOVING    PICTURE  WORLD 


January  17,  1920 


James  Morrison  Is  Signed  by  Jans 

to  Appear  in  Support  of  Olive  Tell 


JAMES  MORRISON,  who  has  been 
associated  with  some  of  the  most 
noted  film  successes  of  the  past,  has 
been  signed  by  Jans  Pictures,  Inc.,  to 
support  Olive  Tell  in  the  picturization 
of  C.  Wadsworth  Camp's  "The  Aban- 
doned Room,"  which  will  be  known  to 
exhibitors  as  "Love  Without  Question," 
the  initial  release  of  this  producing 
company. 

Mr.  Morrison's  experience  as  a  film 
star  has  covered  a  wide  field.  After  a 
number  of  years  on  the  legitimate 
stage,  in  vaudeville  and  stock,  Mr.  Mor- 
rison made  his  debut  before  the  motion 
picture  camera  with  the  Vitagraph 
Company,  with  whom  he  spent  six 
years.  During  this  time  he  was  starred 
in  such  well-known  successes  as  "The 
Redemption  of  Dave  Darcey,"  "The 
Alibi"  and  "The  Enemy."  After  this  he 
appeared  in  a  number  of  independent 
productions,  including  "Enlighten  Thy 
Daughter." 

Herman  F.  Jans,  president  of  the  Jans 
Pictures,  Inc.,  feels  that  in  the  acquisi- 
tion of  "Jimmie"  Morrison  for  an  im- 
portant role  in  "Love  Without  Ques- 
tion" he  has  supplied  the  new  feature 
with  a  strong  asset,  and  he  is  in  accord- 
ance with  his  plan  to  place  the  very 
best  at  the  disposal  of  his  associates  in 
making  this  premier  production  a  strong 
box  office  attraction  for  the  exhibitor. 

It  is  understood  that  Mr.  Morrison 
has  been  given  a  role  particularly 
adaptable  to  his  own  style  of  acting  and 
one  that  will  add  strength  to  the  cast. 


Foreign  Sales  Reported  on 
"House  Without  Children" 

EA^ERTHEIMER,  of  London,  has 
bought  Robert  McLaughlin's  big 
•  special,  "The  House  Without 
Children,"  for  the  British  Isles.  Mr. 
Wertheimer  purposes  giving  special 
presentations  of  the  picture  in  the  prin- 


cipal cities  of  the  United  Kingdom  and 
in  order  to  obtain  the  spectacular 
American  theatrical  effect  he  has 
ordered  a  large  supply  of  oil  paint- 
ings. 

London  will  see  both  stage  and  screen 
productions  of  Robert  McLaughlin  this 
Spring  as  Mr.  Alfred  Butts  and  Mr. 
J.  H.  Sacks  are  making  stage  produc- 
tions there  from  original  manuscripts 
and  Mr.  E.  Wertheimer  will  present  his 
latest  big  cinera  creation,  "The  House 
Without  Children." 

Max  Glucksman,  of  Buenos  Ayres, 
has  purchased  the  South  American 
rights  to  "The  House  Without  Chil- 
dren," and  other  big  exploiters  of 
special  productions  are  negotiating  for 
rights  to  the  McLaughlin  feature. 


Excellent  Cast  Portrays 

"The  Whirlwind"  Serial 

JOSEPH  A.  GOLDEN,  author  and 
producer  of  "The  Whirlwind"  serial, 
announces  he  has  one  of  the  strong- 
est casts  ever  assembled  for  a  serial. 
"I  picked  my  players,"  says  Mr.  Golden, 
"for  their  ability  to  portrav  the  '^tory. 
for  their  daring  in  the  performance  of 
stunts,  and  for  their  knowledge  of  what 
the  public  wants. 

"In  Charles  Hutchinson  we  have  not 
only  a  popular  star,  but  one  whose  reck- 
lessness and  daring  have  never  been 
equalled  on  a  screen.  He  performs  every 
hazardous  stunt  himself,  and  scorns  a 
double;  and  has  injected  thrills  that 
make  this  serial  a  superthriller.  Like- 
wise pretty  Edith  Thornton,  playing 
opposite  him,  runs  through  the  thrill 
scenes  as  though  dangerous  feats  were 
child's  play. 

"We  boast  of  new  ideas  and  risks  in 
hazardous  exploits  in  'Tlie  Whirlwind,' 
and  the  fact  that  every  member  of  the 
cast  has  done  his  or  her  work  in  such 
a  manner  as  to  make  any  director  feel 


that  he  had  an  all-star  cast,  and  we  be- 
lieve we  have  accomplished  something 
bigger  in  serials  than  has  ever  gone 
before." 

State  rights  are  being  allotted  through 
Allgood  Pictures  Corporation,  815  Long- 
acre  Building,  while  foreign  rights  are 
handled  by  E.  S.  Manheimer,  126  West 
Forty-sixth  street. 


Types  Fit  Characters  in 

"The  Kentucky  Colonel" 

DIRECTOR  WILLIAM  SEITER.  in 
charge  of  the  productions  of  "The 
Kentucky  Colonel,"  for  the  Nation- 
al Film  Corporation  of  America,  |s 
watching  with  interest  the  manner  in 
which  the  picture  is  received  by  the  pub- 
lic. The  scene  of  the  picture  is  in  old 
Kentucky — the  Kentucky  of  Civil  War 
days.  Many  of  the  characters  were  so 
finely  drawn  it  was  necessary  to  locate 
the  actors  whose  physical  qualifications 
kept  pace  with  their  histrionic.  Mr. 
Setier  scouted  high  and  low  for  those 
who  are  now  in  the  cast,  insisting  that 
together  with  their  personal  appearance, 
they  must,  in  talent  as  well,  be  fitted 
for  the  roles  to  which  they  were  as- 
signed. 

"The  Kentucky  Colonel"  features  the 
work  of  Elinor  Field,  Francis  MacDon- 
ald,  Joseph  J.  Dowling  and  Lloyd  Bacon 
The  film  play  will  be  given  its  first 
Eastern  showing  within  a  short  time,  ac- 
cording to  Joe  Brandt,  general  repre- 
sentative of  National,  in  charge  of  the 
New  York  office. 

"It  Happened  in  Paris" 

Presented  by  Bernhardt 

"It  Happened  in  Paris,"  released  by 
the  Tyrad  Pictures,  Inc.,  according  to 
a  statement  by  officials  of  that  com- 
pany, bids  fair  to  become  one  of  the 
most  successful  pictures  of  the  period. 
Of  additional  interest  is  the  fact  that  the 
picture  is  presented  by  Sarah  Bernhardt 
who  wrote  the  story  and  sent  her  pro- 
tege, Madame  Yorska,  to  America  to 
produce  it. 

W.  Lawson  Butt,  who  played  one  of 
the  roles  in  "The  Miracle  Mann,"  is  co- 
starred.  The  picture  was  filmed  at  the 
Brunton  studios  under  the  direction  of 
David  Hartford. 

The  story  is  unique,  dealing  with  both 
society  and  the  underworld  of  Paris. 
To  Madame  Yorska,  playing  a  dual  role, 
is  given  an  opportunity  of  displaying 
her  versatility,  the  parts  being  entirely 
dissimilar.  One  is  that  of  a  fiery,  un- 
tamable girl  of  the  slums  and  the  other 
a  girl  born  of  wealth.  The  supporting 
cast  includes  Hayward  Mack,  Charles 
Gunn  and  Mme.  Dione,  late  of  the 
Comedie  Francise. 


Arrow  Ready  With  Art-0-Graf». 

Art-O-Graf  Film  Corporation,  of  Den- 
ver, have  just  delivered  the  first  of  a 
series  of  productions  which  are  being 
made  by  Director  Otis  B.  Tihayer  for 
release  through  Arrow.  The  first  sub- 
ject is  a  western  starring  Edmund  Cobb, 
a  rising  young  actor  who  will  also  be 
featured  in  the  other  pictures  of  the 
series. 

"The  Desert  Scorpion"  is  the  name  of 
the  initial  release  which  is  scheduled 
for  January  15.  Production  has  also 
been  started  by  Director  Thayer  on 
"Wolves  of  the  Street,"  scheduled  for 
release  early  in  February. 


Old  Age  and  Youth  Compare  Their  Schemes  of  Life. 

Scene  from  "The  Blindness  of  Youth,"  a  state  right  release  by 
Murray  W.  Garsson  for  Foiindation  Film  Corporation. 


January  17,  1920 


THE  MOVING  PICTURE  WORLD 


427 


Frohman's  ''Invisible  Ray*'  Serial 

Now  Rapidly  Nearing  Completion 


New   Players   for   Hank  Mann. 

Madge  Kirby,  Vernon  Dent,  Jack 
Richardson  and  Jess  Weldon  have  all 
signed  contracts  with  Morris  R.  Schlank, 
whereby  they  agree  to  appear  ex- 
clusively in  the  new  series  of  twenty- 
six  two-reel  comedies  starring  Hank 
Mann. 

Wild  Animals  Vie  With  the 
Human  Actor  in  "Lost  City" 

THE  dangers  of  picture-making  with 
wild  animals  among  the  principal 
"actors,"  is  exploited  by  Warner 
Brothers  in  publicity  concerning  "The 
Lost  City,"  a  serial  in  which  Juanita 
Hansen  and  George  Chesebro  are  the 
leading  humans.  Without  specifying  the 
exact  location  of  the  "jungles"  into 
which  the  actors  went  to  stir  up  the 
animals,  we  are  told  of  the  dangers  en- 
countered in  making  scenes  with  wild 
beasts  to  contend  with. 

It  is  promised  that  "The  Lost  City" 
will  rival  the  circus  in  its  display  of 
jungle  inhabitants,  and  there  will  be 
enough  real  danger  indicated  by  the 
photographed  scenes  to  satisfy  the  lov- 
ers of  thrills  and  excitement.  Warner 
Brothers  are  exploiting  the  serial  to  the 
fullest  degree,  preparing  the  state  rights 
market  for  its  reception  with  skill  and 
cleverness  that  denotes  the  best  show- 
manship. 

"The  Lost  City"  will  be  complete  in 
fifteen  episodes.  Juanita  Hansen,  in  the 
role  of  the  Lost  Princess,  will  display 
beauty  and  talent  in  many  exciting  epi- 
sodes, whi-le  a  strong  supporting  com- 
pany will  keep  the  fast-moving  scenes 
at  the  height  of  entertainment  value 
continually. 

Spiritualism  Is  Theme 

of  New  Ebony  Feature 

THE  Ebony  Film  Corporation,  Chi- 
cago, announces  a  special  feature, 
"Do  the  Dead  Talk?"  produced  by 
Jack  McCullough  from  a  story  by  him- 
self and  Dr.  H.  A.  Cross.  While  it  treats 
with  spiritualism,  it  is  said  to  be  by  no 
means  a  dry  treatise,  nor  is  it  a  sensa- 
tional expose,  the  writers  and  producers 
having  handled  it  in  such  a  way  as  to 
provide  food  for  thought,  as  well  as  un- 
usual entertainment. 

The  materialization  of  a  departed 
spirit  has  important  bearing  on  the  plot 
and  suspense  of  the  story.  Speaking 
on  this  subject,  Mr.  Pollard,  of  Ebony, 
says  : 

"I  am  aware  that  there  are  millions  of 
people  who  will  declare  that  such  a 
thing  is  utterly  impossible,  but  at  the 
same  time  there  are  as  many  who  will 
not. 

"Dr.  Cross,  who  handled  the  psyhic  de- 
tail of  the  feature,  a  man  who  has  made 
a  deep  study  of  spiritualism  in  all  its 
phases,  says  that  spirit  materialization 
is  a  function  by  which  the  spirit  has 
the  power  to  gather  about  itself  mate- 
rial substance  in  the  form  of  a  mortal 
body  which  it  occupied  while  upon  the 
mortal  plane.  The  source  from  which  it 
draws  this  substance  is  the  materializing 
medium  and  those  who  are  gathered  to 
witness  the  phenomena." 

Aside  from  the  timeliness  of  the  sub- 
ject, "Do  the  Dead  Talk?"' marks  the 
first  appearance  on  the  screen  of  Her- 
mina  France,  a  European  dancer  and 
actress,  who  is  said  to  show  unusual 
ability. 


THE  fifteen  episode  serial,  "The  In- 
visible Ray,"  being  produced  by 
the  Frohman  Amusement  Corpor- 
ation, is  rapidly  nearing  completion. 
The  first  five  episodes  are  being  titled 
and  cut,  after  sixteen  weeks  of  work. 
While  this  length  of  time  on  five  epi- 
sodes is  unusual,  it  is  explained  by  the 
fact  that  the  subject  required  the  build- 
ing of  forty-seven  massive  sets  and  the 
employment  of  numerous  mechanical 
devices,  as  well  as  unusual  forms  of 
trick  photography. 

Guy  McConnell,  the  author,  is  of  the 
opinion  that  the  popularity  of  serials 
will  have  an  added  impetus  when  this 
chapter  story  is  shown,  and  will  dem- 
onstrate that  there  is  a  broader  scope 
to  serial  photoplays. 

Jesse  J.  Goldberg,  general  manager, 
states:  "In  'The  Invisible  Ray'  we  first 
acquired  the  screen  rights  to  a  manu- 
script written  for  publication  in  a  maga- 
zine. Then  we  secured  the  services  of 
a  physician  of  note  to  collaborate  in 
reducing  to  the  level  of  the  lay  mind 
scientific  matters  that  form  a  part  of 
the  plot. 

"Every  device  used  in  the  production 
is  practical.  Nothing  is  faked  and  no 
attempt  to  deceive  the  eye  employed. 
We  leased  two  structures  and  a  private 
street.  It  took  the  entire  electrical  staff 
thirty-six  hours  to  wire  one  set,  a  se- 
cret chamber  with  nine  passageways. 
In  addition  to  secret  passages,  tunnels, 
towers,  laboratories,  parlors,  etc.,  there 
were  used  in  the  first  five  episodes  two 
yachts,  three  launches,  two  aeroplanes, 
racing  autos,  rowboats,  vans,  hearses 
and  coaling  cranes. 

"To  have  a  real  story  that  retains  the 
elements  of  sensationalism  but  carries  a 
tale  that  will  interest  aside  from  the 
death-defying  stunts,  and  expect  to  give 
a  trade  showing  in  about  four  weeks 
at  a  large  New  York  theatre. 

"The  same  care  and  attention  was  ob- 


served in  securing  the  cast.  Jack  Sher- 
rill  and  Ruth  Clifford  are  starred,  while 
Sydney  Bracey,  Edward  Davis  and 
Corinne  Uzzell  complete  the  leads." 

Osborne's  "Gray  Brother" 
a  Timely  Underworld  Film 

THE  timeliness  of  Edward  A.  Mac- 
Manus'  production  of  "The  Gray 
Brother,"  a  human  story  of  under- 
world romance  written  by  Thomas  Mott 
Osborne,  and  directed  by  Sidney  Olcott, 
is  apparent  by  the  publicity  given  the 
action  of  the  management  of  an  Illinois 
prison  in  compelling  two  hundred  pris- 
oners to  witness  a  hanging  in  the  jail 
corridor. 

While  Mr.  MacManus  reveals  some 
of  the  brutalities  that  inmates  endured 
in  confinement  under  the  "old  system" 
of  prison  management,  his  picture  is 
one  that  presents  the  romantic  side  of 
criminal  life,  the  outcome  of  that  code 
of  "honor"  which  the  criminal  classes 
have  made  to  govern  themselves  and 
protect  them  from  the  law. 

It  is  said  to  be  a  new  revelation  of 
"that  life  of  which  the  other  half  knows 
little  about,"  and  a  picturization  of  ro- 
mance that  follows  the  urchin  of  the 
gutter  and  the  tenement  lot  through 
manifold  vicissitudes  of  reformatory 
and  prison  life,  and  that  in  spite  of  all 
his  criminality  there  follows  him  to 
even  the  end  a  loyalty  and  animal  love 
that  is  tigerish  in  the  intensity  of  its 
devotion.  The  story  of  "The  Gray 
Brother"  brings  Mr.  Osborne  into  the 
light  as  a  writer  of  strong  dramatic 
force. 


Vincent  MacDermott  Joins  Hank  Mann. 

Vincent  MacDermott  has  been  ap- 
pointed technical  director  for  the  Hank 
Mann  comedies  by  Morris  R.  Schlank, 
producer. 


428 


IHE   MOVING   PICTURE  WORLD 


January  17,  1920 


Active  Preparation  for  Revival 

of  *'Tillie's  Punctured  Romance 


FROM  W.  H.  Productions  comes  in- 
formation that  "Tillie's  Punctured 
Romance"  is  being  revived  by 
Tower  Film  Corporation.  This  Mack 
Sennett  favorite,  featuring  Charlie 
Chaplin,  Marie  Dressier,  Mabel  Nor- 
mand,  Mack  Swain  and  Chester  Conk- 
lin,  has  a  great  reputation  to  be  revived 
with  the  showings. 

It  early  accomplished  what  the 
"glooms"  argued  couldn't  be  done — that 
the  screen  could  make  people  laugh. 
Yet  thousands  laughed  at  "Tillie's  Punc- 
tured Romance."  This  production  made 
history  for  screen  comedy  and  records 
for  exhibitors  and  exchangemen. 

A  special  exploitation  campaign, 
unique  in  character  and  destined  to  put 
the  picture  over  in  an  even  bigger  way 
than  heretofore,  is  being  planned.  This 
will  include  new  advertising  material  of 
every  description,  new  posters,  lobby 
photos  and  displays. 

"Tillie's  Punctured  Romance"  is  one 
of  the  pictures  which  serves  as  a  sort 
of  "high  water  mark"  in  box  office  re- 
ceipts by  which  others  are  measured. 
"As  big  a  winner  as  'Tillie,'"  or  "As 
good  as  'Tillie,'"  are  expressions  of  mo- 
tion picture  exchangemen  and  exhib- 
itors. Seldom  does  the  independent 
market  get  unusual  money-makers,  and 
when  they  do  they  are  not  soon  for- 
gotten. 

A  special  exploitation  and  press  sheet 
is  now  being  prepared  for  ""Tillie,"  con- 
taining copies  of  newspaper  cuts,  special 
advertisements,  press  stories,  catch 
phrases,  exploitation  ideas,  suggestions 
and  special  "stunts."  Every  aid  that 
can  be  given  the  exhibitor  to  help  him 
put  this  picture  over  will  be  provided. 


tion,"  directed  under  the  personal  super- 
vision of  B.  A.  Wolfe.  This  is  Peggy 
Parr,  who  played  leads  in  the  George 
Ade  Fables. 

Miss  Parr  has  had  wide  experience  in 
the  realm  of  the  silent  drama  for  the 
last  five  or  six  years.  She  played  for 
the  Metro  Company,  appearing  in 
"Sowers  and  Reapers"  and  "The  Duchess 
of  Doubt."  She  also  played  a  prominent 
part  in  "Stolen  Triumph." 


Swedish  Actor-Director 

Adopts  "Proxy  Playing" 

VICTOR  SEASTROM,  the  actor-di- 
rector of  the  Swedish  Biograph 
Company,  employs  a  double  in  his 
own  role  during  rehearsals  of  film 
plays,  only  portraying  the  part  himself 
when  the  actual  photographing  of  the 
scenes  is  going  on. 

"By  viewing  his  own  role  from  be- 
hind the  camera  Seastrom  derives  a 
better  understanding  of  the  character," 
declared  Ernest  Mattsson,  American 
manager  of  the  Swedish  Biograph. 

"Of  course,  he  originates  his  charac- 
terization with  understanding  gained 
by  experience  on  the  stage.  But  he  be- 
lieves that  by  the  'proxy  playing' 
method  he  secures  an  accurate  impres- 
sion of  his  character's  relation  to  the 
rest  of  the  dramatis  personae.  Thus 
avoiding  any  tendency  to  give  a  stereo- 
typed portrayal." 


Jans  Signs  Peggy  Parr. 

Herman  J.  Jans,  president  of  Jans  Pic- 
tures, Inc.,  announces  another  strong 
addition  to  the  cast  engaged  to  support 
Olive  Tell  in  a  picturization  of  C.  Wads- 
worth  Camp's  "The  Abandoned  Room," 
under  the  title  of  "Love  Without  Ques- 


Advertising  Tie-up  for 

"A  Burlesque  on  Carmen" 

ARRANGEMENTS  have  been  com- 
pleted for  publication  of  "Car- 
men," the  special  comedy  song 
number,  written  by  Wm.  J.  McKenna. 
A  comprehensive  tie-up  will  feature  the 
publication. 

The  Victor  Kremer  organization  has 
prepared  a  moving  picture  trailer  in- 
lorporating  the  chorus  to  be  used  as 


an  introduction  to  the  presentation  of 
the  film,  and  thousands  of  small  cards, 
carrying  on  one  side  a  scene  from  "Car- 
men," and  on  the  reverse  side  the 
chorus,  will  be  distributed  by  the  state 
right  buyers  and  exhibitors. 

Special  slides  have  also  been  prepared, 
carrying  verse  and  chorus  of  the  Mc- 
Kenna number.  The  music  publishers 
will  pursue  an  intensive  campaign,'  in- 
cluding the  use  of  singers  in  the  vari- 
ous houses,  window  displays  and  the 
use  of  the  "Carmen"  number  by  several 
vaudeville  headliners. 


Pauline's  "Mystery  Mind" 
Uses  Craze  for  the  Occult 

THE  new  Reeve  and  Grey  serial, 
"The  Mystery  Mind,"  now  being 
produced  at  their  Supreme  Pic- 
tures, Inc.,  studio  in  Flushing,  Long 
Island,  deals  with  hypnotism  as  a  sci- 
ence Arthur  B.  Reeve  first  made  sci- 
ence popular  on  the  screen  and  he  and 
John  W.  Grey  are  the  first  to  treat  hyp- 
notism from  the  scientific  angle. 

To  do  so,  they  secured  the  services  of 
Dr.  J.  Robert  Pauline,  long  known  as  a 
hypnotist  in  American  theatres,  Pauline, 
called  the  "Mystifier  of  Multitudes,"  dis- 
cussed science  and  the  screen  in  a  re- 
cent interview. 

"Hypnotism  is  not  a  black  art,"  he 
stated,  "nor  is  it  any  longer  regarded 
as  a  mystery  or  a  superhuman  gift,  for 
its  action  can  be  explained.  Will  power 
is  the  first  requisite  of  concentration, 
though  concentration  of  itself  increases 
and  develops  will  power." 

"At  least  eighty  per  cent,  of  human  be- 
ings can  be  influenced  by  hypnosis," 
says  Pauline,  "though  it  is  utterly  im- 
possible to  influence  a  subject  who  is 
actively  combating  the  hypnotist.  Every 
business  man  practices  hypnotism  more 
or  less  when  he  sways  a  man's  mind  to 
his  own  way  of  thinking  by  a  convinc- 
ing argument. 

Hypnotism  Serves  Surgery. 
"As  an  aid  to  modern  surgery  hypnosis 
is  invaluable.  I  have  often  demonstrated 
the  "blood  test,"  now  so  closely  associ- 
ated with  my  name.  Incidentally,  we 
show  it  in  Episode  1  of  "Mystery  Mind." 
For  many  minor  operations,  hypMosis  is 
really  the  only  thing  that  should  be  used 
to  alleviate  pain. 

"Physicians  decry  hypnotism,  yet  all 
use  it,  unconsciously  perhaps,  wh-in  they 
give  a  hypochondriac  a  sugar-  coated 
bread  pill  and  convince  him  it  is  a  pow- 
erful medicine.  It  is  the  suggestion  that 
cures,  and  suggestion  and  hypnosis  are 
convertible  terms. 

"My  title  of  doctor  is  a  legitimate  one. 
I  held  the  chair  as  'doctor  of  psychology' 
in  one  of  our  recognized  colleges. 

"Unfortunately,  college  professors  re- 
ceive less  in  a  year  than  I  can  earn  in 
a  wee'<  as  an  entertainer — and  I  have  a 
family  to  support." 


Yes,  They're  All  Karia  Schramm. 
Karla  Is  featured  In  a  fine  role  with  Gene  Pollar  in  Numa's  production, 
"The  Return  of  Tarzan." 


W.  E.  Shallenberger  on  the  Coast. 

W.  E.  Shallenberger,  of  the  Arrow 
Film  Corporation,  has  arrived  in  Los 
Angeles,  where  he  will  remain  for  the 
next  two  weeks,  negotiating  new  re- 
leasing contracts  with  independent  pro- 
ducers. 

Upon  his  arrival  at  the  Morris  Schlank 
studios,  Mr.*  Shallenberger  screened  the 
first  three  of  the  1920  series  of  the  Hank 
Mann  Comedies.  These  three  have  been 
titled  and  the  first  subject,  "Broken 
Bubbles,"  has  been  received  at  Arrow** 
New  York  office. 


January  17,  1920 


THE    MOVING    PICTURE  WORLD 


431 


There  Is  No  Reduction  in  Dramatic  Prices  in  "Other  Men's  Shoes." 

Edgar  Lewis  is  seen  above  in  three  interesting  shots  from  his  newest  production  under  the  Pathe  flag. 


New   Stars   Begin  Work. 

Joe  Ryan  and  Jean  Paige,  recently 
raised  to  stardom  by  Albert  E.  Smith, 
president  of  Vitagraph,  have  begun  ac- 
tive work  on  the  new  serial  by  Mr. 
Smith  and  Cjtus  Townsend  Brady,  in 
which  they  will  appear  as  co-stars. 
Miss  Paige  left  the  Brooklyn  studio  two 
weeks  ago,  after  completing  "The  For- 
tune Hunter,"  in  which  she  played  op- 
posite Earle  Williams,  has  stopped  over 
at  Paris,  III.,  for  a  few  days'  visit  with 
her  father  before  going  on  to  California. 


Complete  Plans  for  Mayors' 
Parley  on  Film  Reflation 

WILLIAM  P.  CAPES,  secretary  of 
the  (New  York)  State  Confer- 
ence of  Mayors,  spent  one  day 
in  New  York,  the  week  of  January  5, 
completing  arrangements  for  the  open- 
ing sessions  on  January  15  and  16  of 
the  special  committee  of  the  Mayors 
Conference  on  the  regulation  of  motion 
pictures,  and  which  will  be  held  at  the 
Waldorf-Astoria.  On  his  trip  to  New 
York,  Mr.  Capes  made  arrangements 
with  one  of  the  large  producing  com- 
panies to  the  end  that  the  committee 
will  visit  the  studios  on  the  afternoon 
of  January  15.  Mr.  Capes  also  saw  mem- 
bers of  the  National  Board  of  Review, 
so  that  that  organization  will  be  in 
operation  on  January  16,  permitting 
members  of  the  committee  to  see  how 
pictures  are  censored. 

The  committee  will  be  present  in  its 
entirety,  according  to  Mr,  Capes.  Some 
efforts  have  been  made  during  the  last 
two  or  three  days  by  certain  interests 
to  obtain  a  place  on  the  committee,  but 
this  Mr.  Capes  has  absolutely  refused 
.on  the  grounds  that  the  committee  has 
been  announced  by  Mayor  Walter  Stone, 
and  that  there  will  be  absolutely  no 
changes  in  its  personnel.  Some  of  the 
producers  thought  that  certain  ends  of 
the  business,  such  as  the  industrial, 
should  be  represented,  but  Mr.  Capes 
informed  the  gentlemen  that  once  the 
producers  were  subdivided,  the  divisions 
would  appear  far  too  numerous  and  that 
the  committee  and  its  work  during  the 
next  few  months,  would  be  encumbered 
to  an  extent  not  desired. 


June  Mathis  Confers  With  Ibanez 

On  '*Four  Horsemen  of  Apocalypse 


JUNE  MATHIS  has  returned  to 
Hollywood,  Cal.,  and  taken  posses- 
sion of  her  new  suite  of  offices  at 
the  Metro  studios,  ending  her  visit  in  the 
East.  The  first  work  of  the  young 
scenario  chief  will  be  the  adaptation  of 
the  sensational  novel,  "The  Four  Horse- 
men of  the  Apocalypse,"  to  which  she 
brings  the  inspiration  of  personal  sug- 
gestions from  Vicente  Blasco  Ibanez, 
the  author,  whom  she  met  in  Chicago 
while  en  route  from  New  York  to  the 
Pacific  Coast. 

Her  first  day  at  the  studios  since  she 
left  a  month  ago  was  spent  by  Miss 
Mathis  in  consultation  with  Maxwell 
Karger,  Screen  Classics,  Inc.,  director 
general.  She  told  him  how  Metro  of- 
ficials in  New  York  had  arranged  for 
her  meeting  with  the  internationally 
famous  Spanish  novelist  before  she  left 
New  York.  Senor  Ibanez  at  the  time 
was  on  a  speaking  tour  of  the  United  . 
States  and  part  of  Canada  and  was 
meeting  with  great  popular  acclaim. 
A  Pleasant  Conversation, 
"When  I  telephoned  Senor  Ibanez  at 
the  Auditorium  Annex  in  Chicago,"  re- 
lated Miss  Mathis,  "he  seemed  disap- 
pointed that  I  knew  neither  French  nor 
Spanish,  as  he  does  not  speak  English. 
Possibly  he  was  also  doubtful  as  to 
the  propriety  of  seeing  me.  Anyway 
I  took  my  mother  with  me  and  he 
seemed  relieved  to  see  that  I  had  a 
duenna. 

"Vicente  Blasco  Ibanez  is  about  45 
years  old  and  wonderfully  brilliant.  We 
spoke,  of  course,  through  an  interpreter. 
Talking  that  way  is  usually  beastly 
slow,  but  strangely  enough  I  found  the 
novelist's  face  so  expressive,  his  ges- 
tures so  eloquent,  that  often  I  knew 
his  meaning  before  the  interpreter 
spoke.  Sometimes  it  seemed  that  I?lasco 
Ibanez  was  just  as  quick  to  understand 
ine. 

Had  Knowledge  of  Production, 

"Senor  Ibanez  evidently  expected  that 
I  had  a  completed  scenario  for  him  to 
look  over.    I  had,  of  course,,  dispussed 


the  production  with  Richard  A.  Row-' 
land,  president  of  Metro,  in  New  York, 
and  I  told  Senor  Ibanez  that  I  had 
read  the  book  carefully  and  had  out- 
lined my  plans  mentally,  but  that  I 
wanted  to  talk  them  over  with  Mr.  Kar- 
ger before  proceeding  further  with  a 
working  synopsis  of  the  scenario. 

"Senor  Ibanez  made  several  wonder- 
fully inspirational  suggestions,  very  clear 
and  very  valuable,  for  effects  in  the  mo- 
tion picture  production.  In  fact  he 
showed  a  remarkable  knowledge  of  the 
making  of  motion  pictures,  at  least  from 
the  European  angle.  He  readily  under- 
stood our  technical  terms,  too. 

"At  the  end  of  our  talk,  which  lasted 
an  hour  and  a  half,  he  expressed  his,: 
pleasure  at  our  meeting  and  promised,, 
to  see  me  again  when  he  reaches  Lo.S" 
Angeles  the  middle  of  January."  _ 

  '  "  I 

Goldwyn  Officials  View 

Print  of  "Cup  of  Fury" 

SINCE  a  special  showing  of  "The  Cup 
of  Fury"  to  the  executives  of  the 
Goldwyn  Pictures  Corporation  and 
Rupert  Hughes,  telegrams  of  congratu- 
lations and  appreciation  have  been 
speeding  across  the  wires  from  New 
York  to  the  Culver  City  studios  where 
this  first  production  for  Eminent 
Authors  Pictures  was  made  under  the 
direction  of  T.  Hayes  Hunter.  Rupert 
Hughes,  who  wrote  the  novel  and  spent 
five  weeks  at  the  West  Coast  on  the 
cast  and  continuity,  has  sent  a  shower 
of  telegrams  to  the  members  of  the 
company  responsible  for  the  production. 

Helene  Chadwick,  who  plays  the  part 
of  Mamise,  is  singled  out  for  special 
praise.  She  had  a  wonderful  acting  op- 
portunity and  made  the  most  of  every 
scene  in  a  scries  of  picturesque  situa- 
tions. RocklifTe  Fellowes  plays  oppo- 
site Miss  Chadwick.  Others  in  the  cast 
are  Herbert  Standing,  Sidney  Ainsworth, 
Kate  Lester,  Frank  Morgan,  Florence 
Deshpn,  Clarissa  Selwynne,  Frank  Leigh 
and  Dwight  Crittenden. 


432 


THE    MOVING    PICTURE  WORLD 


January  17,  1920 


Goldwyn  Names  Pictures  in  Which 

His  Stars  Will  Appear  This  Year 


As  a  result  of  carefully  laid  plans 
which  have  matured  during  the 
past  six  months,  Goldwyn  Pictures 
Corporation  is  able  to  announce  defi- 
nitely what  exhibitors  will  get  during 
1920.  The  element  of  chance  is  removed 
from  the  Goldwyn  forecast,  as  most  of 
the  productions  for  the  first  half  of 
the  year  have  been  completed  and  many 
of  those  te  fill  out  the  remaining  weeks 
are  underway. 

With  the  Eminent  Authors  pictures, 
the  Rex  Beach  productions,  the  contrib- 
utions of  Goldwyn's  unexcelled  list  of 
ftars,  the  Booth  Tarkington  "Edgar" 
comedies  and  the  high  class  short  sub- 
jects distributed  by  Goldwyn,  includ- 
ing the  Goldwyn-Bray  Pictograph,  the 
Ford  Educational  Weekly  and  the  Cap- 
itol Comedies,  the  coming  months  will 
offer  great  opportunities  to  exhibitors. 

Rupert  Hughes'  first  contribution  is 
"The  Cup  of  Fury,"  an  intensely  vivid 
and  dramatic  story  directed  by  T.  Hayes 
Hunter.  "The  Street  Called  Straight" 
and  "Earthbound"  will  be  Basil  King's 
initial  offerings  or  the  coming  season. 
Two  briliant  and  penetrating  studies  of 
life  are  contributed  by  Mary  Roberts 
Rinehart  in  "Dangerous  Days"  and  "The 
Amazing  Interlude."  Equally  signifi- 
cant are  the  two  great  novels  by  Ger- 
trude Atherton,  "The  Tower  of  Ivory" 
and  "Perch  of  the  Devil."  "Partners  of 
the  Night,"  recently  completed  in  the 
East  by  Paul  Scardon,  is  Leroy  Scott's 
initial  photoplay.  Another  story  that 
proved  a  tremendous  success  is  Gou- 
verneur  Morris'  "The  Penalty." 

New  Rex  Beach  Comedy. 

Every  exhibitor  has  come  to  know  the 
box  office  value  of  Rex  Beach  produc- 
tions. "The  Girl  From  Outside,"  al- 
though it  was  released  last  fall,  is  still 
holding  up  as  one  of  the  strongest  at- 
tractions on  the  market.  Mr.  Beach 
has  followed  this  with  another  powerful 
drama  of  the  great  out-of-doors,  called 
"The  Silver  Horde."  His  bright  comedy, 
"Going  Some,"  has  been  selected  to  fol- 
low "The  Silver  Horde." 

Goldwyn  stars  never  have  had  such 
an  attractive  list  of  pictures  as  that 
compiled  for  1920.  Geraldine  Farrar  in 
"Flame  of  the  Desert"  surpasses  any- 


thing she  has  heretofore  done  on  the 
screen,  and  her  next  release,  "The  Wom- 
an and  the  Puppet,"  promises  to  be  a 
worthy  successor  to  the  spectacular 
story  of  Egypt.  Pauline  Frederick 
starts  the  year  with  "The  Loves  of 
Letty."  Next  comes  "The  Paliser  Case," 
"The  Woman  in  Room  13"  and  "Roads 
of  Destiny."  Mabel  Normand's  "Pinto" 
is  now  ready  for  distribution  and  sub- 
sequent months  will  bring  more  com- 
edies of  an  equally  high  caliber. 

"The  Blooming  Angel"  is  the  first  of 
the  Madge  Kennedy  starring  vehicles 
made  for  1920.  It  was  recently  finished 
at  Culver  City  and  the  Goldwyn  com- 
edienne is  now  working  on  "Two  Cents 
Worth  of  Humaneness."  Tom  Moore 
has  an  exceptional  mystery  story  in 
"Duds."  The  coming  season  bids  fair  to 
find  Will  Rogers  firmly  established  as 
one  of  the  greatest  of  all  screen  com- 
edians. His  next  release  is  "Water, 
Water,  Everywhere." 

Jack  Pickford's  first  Goldwyn  picture, 
"The  Little  Shepherd  of  Kingdom 
Come,"  is  ready  for  distribution,  and  as 
soon  as  the  youthful  star  returns  to 
the  Coast  he  will  start  on  "A  Double- 
Dyed  Deceiver,"  an  O.  Henry  story. 
Other  material  has  been  selected  for 
Pickford  and  will  be  utilized  for  subse- 
quent 1920  productions. 


"Mr.  Smith's"  Identity 

To  Be  Made  Known  Soon 

THE  identity  of  "The  Mysterious 
Mr.  Smith"  who  has  given  $7,000,- 
000  to  the  Massachusetts  Institute 
of  Technology  and  who  pledged  $4,000,- 
000  more  under  certain  conditions  will 
be  made  known  on  January  10.  It  is 
confidently  expected  by  those  in  a  posi- 
tion to  know  that  when  the  unknown  is 
stripped  of  his  mask  he  will  be  revealed 
as  George  Eastman. 

During  past  years  the  unknown  donor 
— that  is  unknown  to  all  except  a  few 
men  at  the  head  of  the  institute — has 
from  time  to  time  contributed  generous 
sums  for  various  purposes,  the  total  of 
these  being  more  than  $7,000,000.  A  few 
months  ago  it  was  announced  that  the 
unknown   had   come   forward   with  an 


offer  to  chip  in  another  $4,000,000  if  the 
other  friends  of  the  institute  would 
match  this  gift.  The  time  stipulated  for 
the  raising  of  the  money  was  to  end  on 
June  1,  1919. 

It  had  not  been  planned  to  reveal  the 
identity  of  the  unknown,  but  so  great 
was  the  curiosity  of  friends,  graduates 
and  undergraduates  of  the  institute  that 
Dr.  Robert  Cockburn  Maclaurin,  presi- 
dent of  the  institute,  after  consultation 
with  him,  said  that  "The  Mysterious  Mr. 
Smith"  had  consented  to  be  identified 
when  the  $4,000,000  that  would  match  his 
was  raised.  Recent  developments  in  the 
campaign  have  shown  that  this  amount 
will  soon  be  all  in,  so  the  denouement 
is  officially  slated  for  January  10. 


Robert  Ellis  Will  Direct 

Next  Eugene  O'Brien  Film 

M'k'RON  SELZNICK  announces  that 
"A  Fool  and  His  Money,"  by 
George  Barr  McCutcheon,  will  be 
Eugene  O'Brien's  next  picture  and  that 
Robert  Ellis  will  be  his  director.  Mr. 
Ellis  has  had  a  varied  experience  in  the 
motion  picture  world,  and  al^o  has 
gained  popularity  as  an  actor.  He  played 
opposite  Olive  Thomas  in  two  of  her 
Selznick  pictures,  "Upstairs  and  Down" 
and  "The  Spite  Bride. 

"A  Fool  and  His  Money"  is  the  story 
of  a  ne  er-do-well,  told  with  brilliancy 
and  incident  characteristic  of  Mc- 
Cutcheon at  his  best.  The  leading  role 
will  give  Eugene  O'Brien  opportunity 
for  varied  and  unusual  work. 

Mr.  O'Brien  is  taking  a  rest  while 
Director  Ellis  is  going  over  the  script, 
making  preparations  for  the  production. 
Work  is  scheduled  to  begin  soon. 


"Natural"  Exterior  Built  Indoor*. 

An  unusual  set  has  been  built  in  the 
Selznick  Bronx  studio  that  is  attracting 
considerable  attention  for  its  natural- 
ness and  unusually  fine  detail  of  out- 
door life.  Exteriors  built  in  interiors 
are  one  of  the  hardest  things  the  di- 
rectors have  to  contend  with. 

In  this  set  with  its  river  in  perspec- 
tive and  low  lying  marshes  in  which 
one  can  almost  hear  the  frogs  croak, 
with  the  dark  and  mystic  hillside  glim- 
mering in  the  moonlight.  Director  Wes- 
ley Ruggles  has  accomplished  some- 
thing worth  while.  The  set  was  built 
for  Owen  Moore's  latest  which  will  soon 
be  released  by  Select  Pictures. 


"I'm  Not  So  Bad  As  I'm  Painted,"  Says  Dolores  Cassinelli,  Model  in  "The  Web  of  Deceit.' 

Three  attractive  poses  of  the  Pathe  beauty,  seen  here  In  her  newest  production. 


January  17,  1920 


THE    MOVING    PICTURE  WORLD 


433 


Prints  of  Wilson  Serial  Arrive. 

Prints  of  the  first  three  episodes  of 
the  second  Ben  Wilson  serial,  "The 
Screaming  Shadow,"  have  arrived  from 
the  Coast.  The  three  episodes  are 
titled,  'The  Scream  in  the  Dark;"  'The 
Virgin  of  Death;"  and  "The  Fang  of 
the  Beast."  Ben  Wilson  and  Neva  Ger- 
ber  are  co-starred  with  a  supporting 
cast  including  William  Carroll,  William 
Deyer,  Fred  Gamble.  Howard  Crampton, 
Joseph  Girard,  Frances  Terry,  Fancy 
Porter,  Clara  Miller  and  Joseph  Man- 
ning. 


Rawlinson  to  Play  Lead 

in  New  Blackton  Picture 

J STUART  BLACKTON,  whose  pro- 
ductions are  distributed  by  Pathe, 
•  has  just  purchased  through  Edgar 
Seiden  "The  Passers-By."  Herbert 
Rawlinson  has  been  engaged  to  play  the 
leading  male  role.  When  "The  Passers- 
By"  was  first  produced  in  London,  Ger- 
ald DuMaurier,  son  of  the  author  of 
Trilby,"  created  the  character  of  Wa- 
verton.  Richard  Bennet  enacted  the 
part  when  the  play  was  staged  in  New 
York. 

'The  Passers-By"  will  not  be  released 
by  Pathe  until  after  "My  Husband's 
Other  Wife,"  "Respectable  by  Proxy" 
and  "The  Blood  Barrier,"  all  of  which 
have  been  completed. 

Mr.  Blackton  has  tried  for  years  to 
obtain  film  rights  to  "The  Passers-By," 
but  something  always  hindered  the  sale 
of  the  film.  It  is  a  play  which  will 
permit  of  a  big  production,  as  well  as 
an  artistic  offering.  Elaborate  prepara- 
tions have  been  made  for  the  filming 
in  the  Blackton  studio  in  Brooklyn. 

Mr.  Blackton  is  thoroughly  familiar 
with  the  locale  of  the  story,  which  is 
laid  largely  in  London,  having  lived 
there  for  years.  He  will  be  obliged  to 
reproduce  the  dense  fog  which  engulfs 
the    English    metropolis    every  fall. 


O'Brien  Begins  New  Picture. 

Eugene  O'Brien,  Selznick  star,  who 
has  been  taking  advantage  of  a  short 
rest  in  New  York  following  the  com- 
pletion of  his  latest  Selznick  picture, 
has  began  work  in  the  Selznick  Fort 
Lee  studios  on  a  production  called  "A 
Fool  and  His  Money."  George  Barr 
McCutcheon  is  the  author. 


Augustus  Thomas  Is  Pleased  With 

Picturization  of  ''The  Copperhead 


AMONG  those  present  at  the  first 
private  showing  of  "The  Copper- 
head," the  Paramount-Artcraft 
Super-Special  in  which  Lionel  Barry- 
more  is  starred  and  which  is  to  be 
released  January  25,  was  Augustus 
Thomas,  author  of  the  play  of  the  same 
name  in  which  Mr.  Barrymore  scored 
his  great  stage  success.  At  the  conclu- 
sion of  the  showing,  Mr.  Thomas's  opin- 
ion of  the  screen  production  was  eager- 
ly sought.  Indeed,  it  was  evident  that 
he  had  thoroughly  enjoyed  the  picture 
and  it  was  not  difficult  for  him  to  talk 
about  it. 

"In  the  first  place,"  said  Mr.  Thomas, 
"Frederick  Lendis's  story,  'The  Glory 
of  His  Country,'  on  which  I  based  my 
drama,  was  an  excellent  one.  Add  to 
the  fact  that  I  always  have  been  what 
might  be  called  a  Lincoln  fanatic  and 
you  will  see  that  my  task  of  writing 
'The  Copperhead'  was  not  exactly 
drudgery." 

Schroell  Impressed  Him. 

Mr.  Thomas  was  much  impressed  with 
the  work  of  Nicholas  Schroell,  who 
plays  the  role  of  Lincoln.  Schroell  was 
selected  from  among  300  applicants  who 
answered  an  advertisement  placed  in 
the   New  York  newspapers. 

"He  was  very  good,"  said  the  play- 
wright, "considering  that  it  was  his  first 
motion  picture,  he  was  remarkable.  His 
resemblance,  both  in  face  and  physique, 
to  the  Great  Emancipator  is  striking 
and  he  acts  like  a  veteran. 

"As  for  Lionel  Barrymore,  I  have  al- 
ways been  one  of  his  keenest  admirers. 
He  is  an  artist  as  well  as  an  actor,  a 
combination  necessary  in  the  portrayal 
of  Milt  Shanks.  We  realized  this 
when  we  first  started  laying  our  plans 
for  'The  Copperhead'  and  held  up  the 
production  quite  a  while  until  arrange- 
ments could  be  made  to  procure  him. 
He  can  play  the  part  of  a  very  young 
man  and  then  a  very  old  man,  both  con- 
vincingly, and  has  the  facial  formation 
which  permits  him  to  make  up  splen- 
didly for  both.  Another  point  is  that 
he  never  does  anything  'out  of  key.' 
All  these  things  together  make  his  in- 
terpretation, both  on  the  stage  and  in 
the  motion  picture,  excellent." 


Speaking  of  the  work  of  Charles 
Maigne  in  adapting  and  directing  the 
screen  version  he  said:  "I  enjoyed  the 
picture,  judging  it  merely  from  the 
usual  photoplay  standards,  more  than 
any  other  I  have  ever  seen.  Moreover, 
the  big  thing  about  'The  Copperhead' 
is  the  sympathy  one  holds  for  this  man 
who  is  making  a  sacrifice  for  his  coun- 
try— a  sacrifice  as  great  as  anyone 
could  be  called  upon  to  make.  In  the 
picture  it  is  excellently  done.  By  avoid- 
ing the  showing  of  big,  spectacular 
battle  scenes  Mr.  Maigne  displayed  ex- 
cellent judgment." 

Novel    Experiment  Suggested. 

Showing  the  stage  version  of  a  play 
at  the  same  time  as  the  motion  picture 
has  never  been  done  and  would  make 
a  novel  experiment.  When  this  was 
suggested  to  Mr.  Thomas  he  said,  "I 
think  the  two  versions  would  be  about 
equal  in  interest  and  could  be  seen  and 
enjoyed  one  immediately  following  the 
other.  The  motion  picture  has  of 
course  greater  scenic  scope  and  a  wider 
range.  It  begins  at  the  very  beginning, 
whereas  on  the  stage  the  effect  of  the 
voice  and  the  living  presence  would 
make  up  for  this  lack  of  range.  I  think 
it  could  be  done,  and  successfully." 


Mary  Helps   Raise  Mortgage. 

Proving  that  mortgages  happen  in 
real  life,  and  that  occasionally  the 
heroine  helps  to  raise  them,  Mary  Miles 
Minter,  the  Realart  star,  sp^ke  at  the 
big  benefit  held  in  Clunc's  Auditorium, 
Los  Angeles,  for  the  Lark  Ellen  Home 
for  Boys.  Through  the  good  work  of 
the  performers  and  speakers  more  than 
half  of  the  $800  mortgage  was  realized 
in  the  form  of  contributions. 


Neilan  Engages  West. 

Charles  West,  one  of  the  most  expert 
portrayers  of  dope  fiend  parts  in  the 
country,  has  been  selected  by  Marshall 
Neilan  for  the  role  of  Peter  Kirkstone, 
the  opium  smoking  son  of  Judge  Kirk- 
stone, in  "The  River's  End,"  Mr.  Neilan's 
first  independent  production,  released 
through  First  National. 


X 


W 


Showing  That  "The  Gray  Brother"  Is  Not  Gray  and  Drab,  But  Full  of  Color  and  Power. 

Thomas  Mott  O.sborne,  who  supervised  this  Krtward  A.  Mac"*'  mids  mison  prnrliirtion   Is  seer,  .u  the  left,  while  the  center 
and  right  shots  show  a  close-up  of  a  close  cut  and  the  dark  oelL 


434 


THE   MOVING   PICTURE  WORLD 


January  17,  1920 


American  Films  Gain  in  Popularity 

in  Scandinavian  Theatres,  Says  Oes 


IN  few  countries  in  the  world  have 
American  pictures  gained  greater 
prestige  than  in  the  Scandinavian 
nations,  according  to  Ingvald  C.  Oes, 
manager  of  the  Famous  Players-Lasky 
Corporation's  Scandinavian  offices  at 
Copenhagen,  who  arrived  in  New  York 
on  December  23  for  a  stay  of  several 
weeks.  This  is  Mr.  Oes'  first  visit  to 
America  since  his  departure  for  Copen- 
hagen three  years  ago  to  take  charge 
of  the  interests  of  the  Famous  Players- 
Lasky  Corporation. 

Fully  75  per  cent,  of  the  pictures 
shown  in  Scandinavian  theatres  today 
are  American  made,  Mr.  Oes  declared. 
The  return  of  peace  and  the  elimination 
of  the  hazards  of  war-time  shipping 
have  brought  about  an  even  greater  in- 
terest in  American  pictures,  with  the 
result  that  photoplays  from  this  side  of 
the  Atlantic  are  so  solidly  entrenched 
in  Scandinavia  today  that  they  can 
never  be  dislodged  from  the  high  posi- 
tion they  hold  in  the  estimation  of  the 
general  public. 

Exhibitors  Are  Proiperou*. 

"The  motion  picture  business  in  Scan- 
dinavia has  been  very  prosperous," 
said  Mr.  Oes,  "and  the  exhibitors  are 
reaping  a  harvest  with  high-grade 
American  pictures.  Paramount-Artcraft 
productions  are  immensely  popular  and 
there  is  scarcely  a  theatre  of  any  size 
in  Denmark,  Sweden  and  Norway  in 
which  they  are  not  shown  all  or  part 
of  the  time.  Interest  in  the  latest 
Paramount-Artcraft  pictures  is  at  a  high 
pitch  and  the  release  of  each  new  pro- 
duction is  followed  by  record-breaking 
crowds  at  all  of  the  theatres.  The  re- 
moval of  war-time  restrictions  upon 
shipping  has  helped  greatly  to  stimulate 
the  motion  picture  business. 

"The  return  of  peace  has  brought 
about  a  revival  of  interest  in  theatre 
building  throughout  all  Scandinavia  and 
most  especially  in  Sweden.  This  coun- 
try has  about  700  motion  picture  the- 
atres, many  of  which  compare  favorably 
with  the  finest  theatres  in  this  country. 
The  Roda  Kyarn,  in  Stockholm,  owned 
by  the  Swedish  Biograph  Company,  Inc., 
one  of  our  principal  exhibitors,  is  de- 
clared by  many  to  be  one  of  the  finest 
motion  picture  houses  in  Europe.  It 
has  every  modern  device  and  conveni- 
ence for  the  proper  presentation  of 
high  grade  motion  pictures  and  for  the 
comfort  of  its  patrons.  The  Palladium 
Theatres  in  Stockholm,  owned  by  Scan- 
dinavish  Film  Central,  is  also  one  of 
the  finest  houses  in  Europe. 

Revival  !n  Norway  and  Denmark. 

"Swedish  Biograph,  which  is  also 
a  producing  organization,  now  owns  and 
controls  about  100  motion  picture  houses 
and  is  building  a  number  of  new  ones. 
Skandia  Film  Industry,  now  merged 
with  Swedish  Biograph,  has  many  high 
grade  theatres,  and  there  are  other 
companies  which  own  and  control 
strings  of  theatres.  It  is  much  easier 
to  build  theatres  in  Sweden  because 
licenses  are  more  easily  obtained.  Lo- 
cations are  more  difficult  to  obtain  in 
Norway  and  Denmark,  but  they,  too, 
are  enjoying  a  revival  of  interest  in 
theatre  building.  The  three  countries 
have  about  1,300  theatres,  and  this  rtum- 


ber  will  be  increased  considerably  with- 
in the  next  few  years,  as  the  exhibitors 
are  enjoying  great  prosperity. 

"We  are  making  ready  to  open  the 
Central  European  trerritory,  a  contract 
having  been  signed  with  the  Danish- 
American  Film  Company  of  Copenhagen 
for  the  distribution  of  Paramount  Art- 
craft  productions  in  Germany,  Austria, 
Hungary,  Poland,  the  Ukraine,  Czecho- 
slovakia, Jugo-Slovakia,  Rumania  and 
Bulgaria.  This  company  is  composed 
of  Danish  and  American  capitalists  and 
expects  to  put  the  contract  in  operation 
in  March,  1920." 

"The  Valley  of  Tomorrow" 
Shows  Wonders  of  Sierras 

THERE  was  unprecedented  activity 
in  the  Lake  Tahoe  country  for 
many  weeks  when  the  "Flying  A" 
company  invaded  its  solitude  for  the 
filming  of  "The  Valley  of  Tomorrow." 
It  has  been  said  that  there  in  the  High 
Sierra  is  "more  geography  to  the  square 
mile  than  can  be  found  in  equal  area 
anywhere  else  on  the  round  earth."  The 
infinite  variety  of  scene  was  an  endless 
source  of  inspiration  to  the  whole  cast, 
as  well  as  to  Emmett  J.  Flynn  who 
wielded  the  megaphone. 

Practically  all  the  action  in  the 
drama  called  for  exteriors  and  a  con- 
stant change  of  scene.  The  beautiful 
Lake  Tahoe,  surrounded  by  majestic 
mountains  and  pine-fringed  and  indented 
shores,  and  the  everchanging  banks  of 
the  Truckee  River  with  all  sorts  of 
photographic  possibilities,  gladdened  the 
hearts  of  director  and  cameraman. 

A  sunlit  vista  on  the  shore  of  the  lake 
provided  an  ideal  setting  for  the  love 
scenes  between  Pauline  Curley  and 
Fred  M.  Malatesta — appealing  little 
"Sissy  May"  and  the  seductive  Italian 


Saying  Nothing  and  Sawing  Wood. 

Is    Harry    Schwalbe,    watchdog    of  First 

National's  treasury,  watclied  by  King 
, .  ,  Vidor.   wtio  ig   making  a  special 
production  for  the  circuit. 


singer,  respectively,  of  the  story.  The 
dense  pine  woods  which  followed  the 
shore  of  the  Truckee  River  afforded  a 
fine  panoramic  background  for  the  ex- 
citing midnight  search,  when  the  whole 
Morgan  clan  turned  out  in  pursuit  of 
the  culprit. 

The  story  was  written  for  William 
Russell  by  Stephen  Fox,  a  well  known 
novelist,  and  the  cast  includes  William 
Russell,  Mary  Thurman,  Harvey 
Clark,  Fred  M.  Malatesta,  Frank  Brown- 
lee,  Pauline  Curley,  Frank  Clark,  JeflFrey 
Sloan  and  Lewis  King. 

Suggested  Name  for  His 
Academy  Pleased  Eastman 

PERHAPS  the  most  significant  an- 
nouncement in  connection  with  the 
great  endowed  motion  picture 
theatre  and  music  school  which  George 
Eastman  is  building  at  Rochester  is  the 
fact  that  it  will  be  known  as  the  "Na- 
tional Academy  of  Motion  Pictures." 
Hitherto  the  only  official  name  attached 
to  the  enterprise  was  "Eastman  School 
of  Music." 

Mr.  Eastman  says  that  the  name  was 
suggested  to  him  and  seemed  appro- 
priate. The  aim  of  the  institution  is 
to  promote  art  in  motion  pictures  by 
presenting  them  under  most  ideal  con- 
ditions, yet  the  National  Academy  is 
in  a  most  nebulous  state.  He  says  that 
present  plans  do  not  go  any  further  than 
to  have  motion  pictures  of  supreme 
quality  in  sympathetic  surroundings,  the 
showing  of  which  will  be  for  the  ad- 
vancement of  art,  as  well  as  the  choice 
entertainment  of  lovers  of  music. 

To  the  concert  hall,  which  will  be  in 
the  same  building,  but  separate  from 
the  great  motion  picture  auditorium, 
will  be  brought  the  leading  vocal  and 
instrumental  artists  of  the  country.  It 
is  planned  that  the  music  school  proper, 
the  concert  hall  and  the  motion  picture 
theatre  with  its  100-piece  symphony  or- 
chestra, shall  be  a  perfect  kneading 
place  for  the  moulding  of  genius  of  the 
first  quality. 

The  selection  of  the  name,  "National 
Academy  of  Motion  Pictures,"  and  its 
approval  by  Mr.  Eastman,  may  recall 
the  fact  that  a  name  almost  synonymous 
was  first  mentioned  in  Moving  Picture 
World.  The  World  man  used  at  first 
what  seemed  to  be  the  most  appropriate 
name,  "National  Academy  of  Motion 
Picture  Art."  The  name  which  has  now 
been  finally  selected  corresponds  very 
closely  to  the  name  he  originated. 


Washington  Association  Expands. 

.'\ctivities  of  the  Washington,  D.  C. 
Exchange  Managers  Association  are  to 
be  greatly  expanded,  and  an  office  is 
shortly  to  be  opened  in  Baltimore  for 
the  conduct  of  its  affairs  in  that  city. 
The  local  quarters  at  Room  901,  Mather 
Building,  will  be  under  the  management 
of  Miss  Woolley,  formerly  of  the  Amer- 
ican Red  Cross. 

The  organization  is  now  negotiating 
for  quarters  on  Calvert  street  near  Lex- 
ington, in  Baltimore,  which  ■will  prob- 
ably be  under  the  management  of  Ed- 
ward Fowler,  brother  of  W.  H.  Fowler, 
of  the  National  Theatre  in  Washington. 
The  Baltimore  office  will  handle  the 
films  of  all  companies  for  censoring 
and  will  also  act  as  a  shipping  and  re- 
ceiving station  and  for  the  inspection 
of  intershipments  in  that  city.  A  com- 
plete service  station  will  be  provided. 


January  17,  1920 


THE    MOVING    PICTURE  WORLD 


435 


Hall  Announces  *'The  Evil  Eye*'  as 

Title  of  Benny  Leonard's  Serial 


Leah  Baird  Appears  at  the  Strand. 

Leah  Baird  recently  appeared  in  per- 
son before  the  curtain  of  Tom  Moore's 
Strand  Theatre,  Washington,  D.  C,  the 
occasion  being  the  opening  at  that  house 
of  her  new  W.  W.  Hodkinson  release, 
"The  Capitol,"  photodramatized  from 
Augustus  Thomas'  play.  The  star  was 
greeted  by  a  crowded  house,  the  attend- 
ance being  so  large  that  hundreds  failed 
to  gain  admittance.  "The  Capitol"  was 
received  with  unstinted  approval. 


Many  Events  Are  Shown 

In  Universal  News  Reels 

IN  the  three  news  reels  released  the 
week  of  January  S  by  Universal, 
series  S3,  the  cameraman  takes  spec- 
tators to  many  places  of  interest.  In 
Hearst  News,  General  Pershing's  visit 
to  his  home  town  of  Laclede,  Mo.,  is 
pictured. 

The  film  presentation  of  "The  Way- 
farer," the  religious  spectacle  staged 
at  Madison  Square  Garden,  N.  Y.,  gives 
everybody  a  chance  to  witness  this  un- 
usual performance.  The  Hearst  reel 
also  contains  scenes  of  activities  along 
the  Mexican  border,  airplane  views  of 
San  Francisco,  the  homecoming  of  the 
last  American  soldiers  from  Siberia  and 
several  other  subjects. 

International  News  Reel  contains  the 
first  filmed  review  of  aviation  for  1919, 
showing  the  Trans-Atlantic  flight,  with 
Commander  Read  landing  at  Lisbon, 
Portugal;  the  giant  R-34  landing  at 
Mineola;  London's  reception  to  Sir  Al- 
cock  and  Lieutenant  Brown ;  Lieuten- 
ant Maynard's  finish  of  the  trans-con- 
tinental race,  etc.  In  this  reel  tests  are 
also  shown  for  detecting  wood  alcohol 
in  whiskey.  Coasting  on  the  ice,  pulled 
by  a  taxi-ing  airplane  as  a  new  sport 
at  Red  Bank,  N.  J.;  the  annual  cat  show 
in  New  York,  and  laugh-provoking  bits 
of  the  new  Daffy  News  go  to  complete 
this  reel. 

In  Universal  Current  Events,  Aviator 
Locklear,  who  has  just  starred  in  the 
aerial  production,  "The  Great  Air  Rob- 
bery," is  seen  doing  some  of  his  nerve- 
trying  stunts.  The  Mummies  March  in 
Philadelphia  presents  the  sorrowful 
scenes  of  the  demise  of  John  Barley- 
corn. Scenes  in  the  Philadelphia  Zoo 
when  Jack  Frost  pays  a  visit;  giant 
snow-plows  clearing  the  white  blanket 
from  the  roads;  a  life-saving  crew  in 
action  on  the  Atlantic  Coast,  and  some 
aesthetic  dancing  by  a  sylvan  queen  at 
San  Diego,  fill  this  reel  with  topics  of 
picturesqueness  and  interest. 


"Hearts  and  Diamonds." 

"Hearts  and  Diamonds,"  the  current 
Supreme  Comedy  released  by  Robert- 
son-Cole, is  hailed  as  one  of  the  best 
turned  out  by  the  Southern  California 
Producing  Company.  The  story  is  from 
the  pen  of  W.  Scott  Darling  and  was 
directed  by  William  Beauding.  Kath- 
arine Lewis  and  James  Liddy  are  fea- 
tured. 

In  speaking  of  "Hearts  and  Dia- 
monds," Mr.  Beauding  commented:  "We 
are  doing  our  very  best  to  give  clean, 
wholesome  comedy  and  I  believe  our 
policy  has  been  vindicated  by  the  man- 
ner in  which  Supreme  Comedies  have 
gone  over  during  the  past  three  months. 
We  have  the  stars  and  the  best  comedy 
scenario  writers  th-at  money  could  as- 
semble are  with  us." 


THE  EVIL  EYE"  is  announced  by 
Frank  G.  Hall,  and  Ascher  Enter- 
prises, Inc.,  as  the  title  for  the 
fifteen  episode  serial  production  in 
which  Benny  Leonard,  lightweight 
champion  of  the  world,  is  to  star.  The 
title,  suggested  by  the  author  of  the 
serial,  Roy  L.  McCardell,  was  selected 
from  more  than  one  hundred  submitted 
and  was  chosen  for  its  briefness,  its 
adaptability  to  advertising  and  its  melo- 
dramatic possibilities. 

In  charge  of  the  production  of  the 
serial,  Mr.  Hall  announces  that  Wally 
Van  will  supervise,  with  J.  Gordon 
Cooper,  director.  Mr.  Van  recently 
completed  the  supervision  of  Hallmark's 
first  Ben  Wilson  serial  "The  Trail  of 
the  Octopus." 

Mr.  Cooper,  who  will  direct  Benny 
Leonard,  has  for  a  number  of  years 
acted  in  the  capacity  of  assistant  direc- 
tor to  Raoul  Walsh,  who  directed  some 
of  the  biggest  successes  on  the  screen. 

To  Take  Scenes  in  Many  Cities. 

Mr.  Hall  announces  that  the  actual 
production  of  the  Benny  Leonard  serial 
will  commence  immediately  following 
Benny  Leonard's  fight  with  Johnny 
Dundee  in  New  Haven,  January  16. 
Hallmark's  Thirty-eighth  Street  studio 
will  be  used  for  the  interiors,  after 
which  the  company,  accompanied  by 
Supervisor  Van  and  Director  Cooper 
and  a  publicity  man,  will  leave  for  the 
Coast,  stopping  ofT  in  every  big  city  be- 
tween New  York  and  there  to  take  ex- 
teriors. The  company  expects  to  be  en 
route  most  of  the  winter. 

In  following  this  method  of  produc- 
tion, Mr.  Hall  is  following  a  scheme 
probably  never  before  attempted  by  the 
producers  of  a  serial,  and  in  doing  so  he 
believes  that  he  is  popularizing  the  serial 
to  the  advantage  of  all  exhibitors. 

Supervising  Director  Van  is  now  com- 
pleting arrangements  for  the  casting  of 

ilJliimiuiutuiiitiiiiiiiiiiiiiiiiiiiiiiiiiiiMiiiiitMiniWMiMiMiliiiiiiriiiiiiliiiriiririlriiriiMiiiitiiiiiiiiiriiiiiiiiiitlllllt 


A  Chair  in  Serialology 

Endowed  by  Ruth  Roland  In  her  latest 
Pathe  chapter-play,  "'The  Adven- 
tures of  Ruth." 


Leonard's  support  and  expects  to  be  able 
to  announce  the  names  of  the  supporting 
members  within  the  next  week.  He  ex- 
pects to  have  the  first  episode  of  the 
serial  started  by  the  third  week  in 
January. 

Miss  Hallor  Becomes  Star 
of  Lawrence  Weber  Series 

DURING  this  year  the  Select  ex- 
changes will  release  six  produc- 
tions starring  the  well  known 
stage  actress,  Edith  Hallor.  This  an- 
nouncement was  made  this  week  by  My- 
ron Selznick,  head  of  the  Selznick  Pic- 
tures Corporation. 

The  six  productions  will  be  made  by 
the  Lawrence  Weber  Photoplays  Com- 
pany under  the  supervision  of  Bobby 
North,  as  Select  releases.  This  is  among 
the  first  announcements  of  the  enlarged 
plans  of  Selznick  enterprises  made  this 
year,  and  although  it  will  be  followed 
by  additional  interesting  ones,  it  should 
prove  of  much  interest  to  exhibitors 
in  that  it  will  give  them  a  new  star  for 
the  screen. 

Edith  Hallor  has  left  New  York  to 
start  work  at  the  Selznick  West  Coast 
studios  where  the  productions  will  be 
made.  Miss  Hallor,  although  practically 
new  to  the  screen,  has  long  been  known 
as  a  stage  star.  She  was  at  one  time  in 
the  "Follies,"  had  a  prominent  part  in 
the  stage  production,  "Experience,"  and 
later  played  the  title  role  in  George 
Ade's  comedy,  "Leave  It  to  Jane."  One 
of  her  recent  stage  successes  was  as 
co-star  with  William  Collier  in  "Noth- 
ing But  Lies." 

The  first  production  in  which  she  will 
star  is  "Children  of  Destiny,"  a  former 
stage  success.  The  screen  version  of 
the  story  was  adapted  by  Cyrus  Town- 
send  Brady  and  will  be  directed  by 
George  Irving.  Work  on  this  produc- 
tion has  been  started  at  the  West  Coast 
studios  of  Selznick  and  the  announce- 
ment of  the  second  of  the  six  produc- 
tions will  be  made  within  the  near 
future. 


General  Wood  Sees  Miss  Binney. 

General  and  Mrs.  Leonard  Wood  were 
recent  visitors  at  the  Essanay  studios 
in  Chicago  where  Constance  Binney, 
the  Realart  star,  is  making  her  second 
picture  for  the  producing  company.  In 
the  evening  the  guests  attended  the 
Princess  Theatre  where  Miss  Binney  is 
continuing  an  indefinite  Chicago  run  in 
her  stage  success,  "39  East." 

In  the  party  that  visited  the  studios 
with  General  Wood  and  Mrs.  Wood 
were  Brig.  Gen.  Frank  R.  McCoy  and 
Col.  Halstead  Dorey. 


"The  Garage"  Is  Arbuckle's  Latest. 

Fatty  Arbuckle's  newest  Paramount- 
Arbuckle  comedy,  "The  Garage,"  is 
scheduled  for  release  January  11  and 
the  Famous  Players-Lasky  Corporation 
vouches  for  the  statement  that  it  is 
iust  about  a  city  block  ahead  of  any 
previous  Arbuckle  picture. 

Fatty  plays  the  role  of  a  helper  in  a 
garage,  which,  by  the  way,  is  arlso  the 
town  jail  and  firehouse. 


436 


THE   MOVING   PICTURE  WORLD 


January  17,  1920 


Goldwyn  Obtains  Screeit  Rights 

for  "Milestones,  **a  Stage  Success 


Grace  Daviion,  Camoufleur 

Starring  in  "The  Hidden  Code,"  a 
Pioneer  feature. 

Universal  Announces  Its 

Releases  for  January  12 

UNIVERSAL  releases  for  the  week 
of  January  12  include  one  special 
attraction,  "The  Triflers,"  a  photo- 
play showing  the  fictional  contrast  in  the 
lives  of  the  middle  class  and  the  butter- 
fly existence  of  others,  with  Edith 
Roberts  and  David  Butler  featured.  • 

A  Lyons-Moran  one  reel  comedy, 
"Some  Shimmiers";  a  one-reel  Okeh 
Komedy,  "Bill's  Wife,"  featuring  Ben 
Wilson ;  Jewel,  "A  Baby  Doll  Bandit," 
in  which  Mrs.  Joe  Martin  cavorts  v;ith 
Jimmy  Adams  while  the  Hon.  Joe  is  not 
looking,  and  which  has  been  booked  by 
the  Loew  Theatres;  another  Century 
Animal  Comedy,  "Naughty  Lions  &  Wild 
Men."  and  one  Western,  "West  is  Best," 
with  Hoot  Gibson  and  Josephine  Hill 
present  an  array  of  laugh-provokers. 

The  serial  is  twice  represented  in 
"Hemmed  In."  the  fourteenth  episode  of 
"The  Great  Radium  Mystery,"  featur- 
ing Eileen  Sedg\vick,  Cleo  Madison  and 
Bob  Reeves,  and  in  "The  Kidnappers." 
the  third  episode  of  "The  Lion  Man," 
in  which  Kathleen  O'Connor  and  Jack 
Perrin  have  stellar  roles.  International, 
Hearst.  New  Screen  Magazine  and  Uni- 
versal Current  Events  news  reels  com- 
plete the  program. 


"12:10"  Ties  Up  Broadway  in  Bookings. 

One  form  of  new  year  celebration  in 
the  Repu'blic  Distributing  Corporation, 
in  Forty-sixth  street.  New  YorV.  was 
unusual  elation  over  the  fact  that  Marie 
Doro's  production,  "12:10,"  which  was 
directed  by  Herbert  Brenon,  has  been 
booked  by  every  theatre  on  Broadway 
from  Fiftieth  street  as  far  north  as 
110th  street  with  the  exception  of  two. 

Republic  believes  this  to  be  a  s'cnifi- 
cant  New  Year's  message  to  exhibitors. 


Luck  Gets  New  Post. 

Norbert  Lusk.  formerly  West  Coast 
publicity  director  for  Goldwyn.  has  been 
appointed  Elastern  press  representative 
of  the  Thomas  H.  Ince  Studios  by  Hunt 
Stromberg,  director  of  publicity  and  ad- 
vertising. He  will  make  his  headquar- 
ters in  New  York. 


MILESTONES."  by  Arnold  Bennett 
and  Edward  Knoblock,  one  of  the 
successes  that  lives  in  the  annals 
of  the  theatre  as  a  classic  contribution 
to  the  English-speaking  stage,  has  been 
purchased  by  Goldwyn  Picture  Corpora- 
tion. It  will  be  given  an  elaborate  pro- 
duction in  keeping  with  its  importance. 
For  a  long  while  producers  have  recog- 
nized the  great  picture  possibilities  of- 
fered in  "Milestones."  Bids  for  the 
screen  rights  have  been  insistent  and 
high  and  Goldwyn  is  to  be  congratulated 
on  securing  it. 

The  play  created  an  artistic  and  popu- 
lar sensation  when  it  was  presented  by 
Klaw  &  Erlanger  at  the  Liberty  Theatre, 
New  York,  September  17,  1912.  Its  bold- 
ness and  novelty  were  widely  com 
mented  upon  and  the  run  at  the  Lib- 
erty, lasting  until  March  22.  1913,  was 
one  of  the  successes  of  that  season. 
The  play  later  visited  the  leading  cities 
throughout  the  country  and  was  wel- 
comed, with  equal  acclaim  on  one  and 
two  night  stands.  The  broad  publicity 
which  "Milestones"  has  received  over 
a  long  period  both  in  this  country  and 
in  England,  assures  the  interest  of  the 
public  in  the  screen  production. 

Great  Artistic  Possibilities. 

Unusual  acting  opportunities  are  af- 
forded by  the  nature  of  the  story,  which 
contrasts  three  generations  and  offers 
a  significant  study  of  the  clash  ever  in 
progress  between  the  audacities  of 
youth  and  the  cautious  of  old  age.  It 
passes  in  rapid  survey  the  conquering 
ideals  of  the  last  half-century  which 
have  resulted  in  many  changes  and 
greater  freedom. 

Some  have  called  "Milestones"  a  sa- 
tire, others  have  termed  it  a  comedy; 
but  as  a  matter  of  fact  it  is  neither 
exclusively,  for  it  clings  too  closely  to 
life  to  be  placed  in  a  definite  category. 
The  urgency  of  love  to  possess  what 
it  has  claimed,  the  ferment  and  str- 
gle  for  liberation,  the  inevitable  tend- 
ency for  the  emancipators  of  today  to 
become  the  tyrants  of  tomorrow — these 
are  the  thoughts  that  give  the  play 
vitality. 


Neilan  Starts  on  Second 

Independent  Production 

IMMEDI.^TELY  after  completing 
"The  River's  End,"  which  marked  his 
initial  effort  as  an  independent  pro- 
ducer. Marshall  Neilan  started  work  on 
his  second  personally  directed  feature 
at  the  Douglas  Fairbanks  studio  in  Hol- 
h-wood. 

While  Mr.  Neilan  is  putting  in  most  of 
his  evenings  cutting  "The  River's  End." 
he  is  hard  at  wor'<  through  the  day  di- 
recting the  second  feature,  which  is  an 
adaptation  from  a  popular  novel,  and  for 
which  he  paid  a  large  sum  of  money  for 
the  screen  rights.  The  title  of  the  pic- 
ture has  not  been  announced.  The  story 
is  a  clever  comedy.  Marion  Fairfa.x 
wrote  the  scenario. 

Marjorie  Daw.  who  is  under  a  long 
term  contract  with  Mr.  Neilan,  will  have 
the  leading  feminine  role,  and  Matt 
Moore,  brother  of  Owen  and  Tom,  will 
play  the  male  lead  opposite  Miss  Daw. 
.\  special  part   has  been  created  for 


Wesley  Barry,  the  12-year-old  boy  star, 
who  gained  wide  recognition  by  his  per- 
formances in  "Dady  Long  Legs,"  "The 
Unpardonable  Sin"  and  other  \Iarshall 
Neilan  pictures.  Others  in  the  all-star 
cast  are  Betty  Bouton,  Tom  Guise,  Adele 
Farrington  and  Thomas  Jefferson.  Vic- 
tor Heerman  is  co-directing  with  Mr. 
Neilan,  and  Tom  Held  is  assisting. 


Robertson-Cole  Pictures 

Suit  Sunday  Showings 

JEROME  SAFRON,  manager  of  the 
.Albany,  N.  Y.,  branch  office  of  the 
Robertson-Cole  Distributing  Cor- 
poration, has  informed  A.  S.  Kirkpat- 
rick,  vice-president  and  general  man- 
ager, that  Robertson-Cole  production! 
played  an  important  part  in  the  Sche- 
nectady Sunday  opening.  Recently  the 
common  council  granted  permission  for 
Sunday  openings  of  film  houses,  and  on 
the  first  Sunday  two  of  the  Robertson- 
Cole  productions  occupied  places  of 
prominence  on  the  list  of  entertain- 
ments. 

"Dangerous  Waters,"  with  William 
Desmond  as  star,  was  the  attraction  at 
the  Happy  Hour  Theatre  The  picture 
went  over  with  a  bang  and  so  success- 
ful was  the  attraction  that  return  dates 
are  being  arranged 

.\\.  the  .'\lbany  Theatre,  Sessue  Haya- 
kawa  entertained  capacity  audiences 
with  his  work  in  "The  Illustrious 
Prince."  This  picture,  which  was  pop- 
ular in  first-run  houses,  has  been  re- 
booked  and  reports  show  that  with  the 
announcement  that  Hayakawa  is  to  be 
there,  the  theatre  displays  the  well- 
known  "Standing  Room  Only" 


•Two  Vitagraph  Serials  Under  Way. 

Both  of  Vitagraph's  new  serials  are 
now  well  under  way  at  the  West  Coast 
studio,  the  one  with  William  Duncan  as 
the  star  and  the  other  with  Joe  Ryan 
and  Jean  Paige  sharing  the  stellar  hon- 
ors. No  name  has  yet  been  selected 
for  the  new  Duncan  serial,  which  is  his 
first  picture  since  his  successful  "Smash- 
ing Barriers,"  but  "The  Black  Circle" 
has  been  chosen  as  the  title  of  the 
Ryan-Paige  serial. 

.Albert  E.  Smith,  president  of  Vita- 
graph,  has  not  yet  decided  which  of  the 
two  new  serials  will  follow  "The  In- 
visible Hand."  the  current  serial  with 
-Antonio  Moreno,  which  is  breaking  rec- 
ords. The  decision  will  rest  on  the 
progress  made  by  the  separate  com- 
panies. 


Character  Reading  in  Screen  Magazine. 

Alon  Bement,  professor  at  Columbia 
University,  New  York  City,  and  an  ar- 
tist who  reads  character  from  the  hands, 
has  been  engaged  by  the  New  Screen 
Magazine,  distributed  hv  L"n'vp-<;al.  to 
make  a  series  of  moving  pictures  in 
which  he  will  reveal  how  character  and 
Dersonality  are  exnosed  hv  the  »iands 
Professor  Bement  has  a  large  collection 
of  painted  hands  of  noted  men  and 
women.  Some  of  the  most  interesting 
of  these  are  of  Ada  Sassoli,  the  Italian 
harpist.  Lady  Forbes-Robertson,  Helen 
Smith  Woodnifif  and  Sarah  Bernkardt. 


January  17,  1920 


THE    MOVING    PICTURE  WORLD 


437 


Guy  Empey  Is  Chauffeur,  Sport  and 

Bell  Boy  in  'Vil, "  His  Next  Film 


OIL,"  Guy  Empey's  next  picture,  will 
come  as  a  great  surprise  both  to 
the  exhibitors  and  photoplay  pa- 
trons, according  to  those  who  have 
been  privileged  to  see  results  of  the 
three  weeks'  filming  at  the  Paragon 
studio  in  Fort  Lee.  The  next  Empey 
photoplay  will  be  presented  as  a  big 
special  production  in  not  less  than  six 
reels  and  its  nature  will  be  totally  dif- 
ferent from  either  of  Mr.  Empey's  pre- 
vious screen  offerings,  "Over  the  Top" 
and  "The  Undercurrent." 

With  the  addition  of  "Gil"  to  his  rep- 
ertoire, Mr.  Empey  will  be  shown  to 
be  an  actor  with  a  wide  scope  of  ver- 
satility, since  this  picture  is  a  straight 
American  drama  dealing  with  business 
life,  but  so  punctuated  with  humorous 
action  that  at  times  it  partakes  of  high- 
class  comedy.  Empey's  role  is  that  of  a 
taxicab  driver  who  blunders  on  to  $15,- 
000  and  acts  as  if  he  were  a  millionaire. 
Subsequently  the  young  man  finds  him- 
self dead  broke  and  is  forced  to  secure 
a  position  as  a  bellboy  in  a  large  hotel. 

Florence  Mzu-tin  Co-Star. 

Florence  Evelyn  Martin  is  another 
one  of  the  pleasant  things  of  life  which 
"Oil"  has  to  offer.  Miss  Martin,  who 
co-stars  opposite  Mr.  Empey,  is  also 
provided  with  a  part  which  at  times  is 
light  and  airy  and  gives  scope  to  her 
talent  for  comedy.  "The  end  of  the  pic- 
ture, however,  will  show  her  as  a  cen- 
tral figure  in  a  bit  of  real  drama.  It 
is  a  fighting  finish. 

There  have  been  added  to  the  com- 
pany Denton  Vane,  who  is  cast  in  the 
role  of  a  slick  oil  stock  promoter;  Mag- 
gie Weston,  Evelyn  Sherman,  Chester 
Bishop  and  Emily  Fitzroy,  all  seasoned 
screen  players.  Kathleen  Mclvor,  a 
well-known  film  cutter,  has  been  added 
to  Mr.  Empey's  permanent  producing 
organization  and  is  at  present  engaged 
in  the  rough  cutting  and  assembling  of 
the  picture  under  the  personal  super- 
vision of  Director  Wilfred  North  and 
Mr.  Empey  himself. 


a  great  sympathy  in  a  noble  common 
sense.  Why  can't  we  make  this  1920 
a  Lincoln  year?" 

As  the  spirit  of  Lincoln  is  one  of  the 
most  moving  factors  in  the  story  of 
"The  Copperhead,"  it  is  expected  that 
e-xhibitors  everywhere  will  time  their 
bookings  of  this  picture  for  the  week  of 
Lincoln's  birthday,  when  great  public 
discussion  of  Lincoln  and  his  work  will 
be  most  widespread. 


His  Supply  of  Christmas 
Books  Exhausted  Too  Soon 

HARRY  SUDEKUM,  of  the  Princess 
and  Knickerbocker,  Nashville, 
Tenn.,  was  one  of  tlie  many  ex- 
hibitors to  use  the  Christmas  Gift  Ad- 
mission Books  suggested  in  this  periodi- 
cal last  month.  Twenty  tickets  were 
sold  at  a  slight  reduction,  the  cover 
being  a  holly  design  with  an  appropriate 
greeting.  "The  idea  caught  on  so  well 
that  the  supply  was  exhausted  before 
the  demand  was  filled,  and  next  year  he 
will  try  it  again  with  a  larger  supply. 

Constance  Talmadge  in  "The  Virtuous 
Vamp"  was  his  Christmas  week  attrac- 
tion and  he  used  cut-outs  of  this  star 
with  a  legend,  "A  Christmas  invitation 
from  the  Virtuous  Vamp,"  to  advertise 
the  sale  of  the  books.  The  idea,  which 
was  originated  by  George  A.  Bleich  some 
years  ago,  has  regularly  cleaned  up  each 
Christmas    wherever  tried. 


"The  Copperhead"  Helps 
to  Commemorate  Lincoln 

THE  unusual  interest  being  shown 
in  Abraham  Lincoln  and  his  life 
and  works  this  year  is  being 
watched  closely  by  officials  of  the 
Famous  Players-Lasky  Corporation  for 
the  assistance  which  it  is  expected  co 
contribute  toward  the  success  of  "The 
Copperhead,"  starring  Lionel  Barrymore, 
which  has  just  been  finished  and  is  to 
be  released  this  month  as  a  Paramount- 
Artcraft  super-special.  Since  the  war, 
and  the  subsequent  increase  in  social 
unrest,  leaders  of  affairs  have  been  try- 
ing to  turn  the  people's  attention  to 
Lincoln  and  the  things  he  stood  for, 
and  this  Lincoln's  birthday  is  expected 
to  see  the  memory  of  the  Great  Emanci- 
pator honored  as  never  before. 

In  this  connection.  Secretary  of  the 
Interior  Franklin  K.  Lane  said  on  New 
Year's  Day:  "I  wish  that  1920  may  be 
a  Lincoln  year,  a  Lincoln  year  in  which 
our  people  will  learn  to  look  at  things 
through  Lincoln's  eyes  —  those  kind, 
wise,  steadfast,  honest  eyes — in  which 
there  was  neither  malice  nor  envy,  but 


Goes  Off  by  His  Lonesome 
to  Plot  Out  Future  Work 

RA.  WALSH,  now  directing  for 
Mayflower  Photoplay  Corporation, 
*has  completed  his  last  picture  for 
William  Fox  and  has  left  New  York 
City  for  upstate,  where  he  will  devote 
the  next  fortnight  to  working  out  pro- 
duction ideas  with  which  he  expects  to 
create  a  new  standard  of  super-features 
for  Realart  Pictures  Corporation. 

Mr.  Walsh  was  accompanied  by  an 
assistant  director  and  a  scenario  writer. 
When  he  returns  to  New  York  it  is  ex- 
pected that  he  will  make  a  complete 
statement  of  his  future  plans  in  the  pro- 
ducing of  motion  pictures.  The  purpose 
of  Mr.  Walsh's  trip,  the  destination  of 
which  was  not  named,  is  solely  to  per- 
fect his  future  production  plans  and  not 
to  begin  work  on  his  first  pictures  for 
lylayflower. 

Under  the  director's  contract,  he  is 
to  be  i.bsolutely  unhampered  in  the  mak- 
ing of  his  productions.  The  wide  di- 
rectorial opportunities  which  are  given 
to  Mr.  Walsh  by  Mayflower  are  declared 
by  President  Morris  Kohn,  of  Realart, 
to  have  been  one  of  the  deciding  factors 
in  the  acquisition  of  Director  Walsh's 
forthcoming  productions. 

Mr.  Walsh  is  said  to  be  planning  to 
cast  Miriam  Cooper,  star  of  "Evange- 
line," in  the  leading  feminine  role. 


"Deadline   at   Eleven"  Completed. 

Corinne  Griffith  has  completed  "Dead- 
line at  Eleven,"  the  newspaper  story, 
which  will  be  her  Vitagrai)h  feature 
to  follow  "Human  Collateral,"  released 
this  month.  This  is  her  first  picture 
made   under   the   direction   of  George 


The  "Bunny  Hug" 

Illustrated  by  Bessie  Love  In  her 
Vitagraph,  "Pegeen." 

ItlltlllllllluillllllllllJllllllllllllMllllllllllllrilllllllllllllllllltllllllllllllllllllUlllltllHIIIIIKHIIHIlimilHIIMIHHM 

Fawcett,  her  new  director.  The  story 
was  written  by  Ruth  Byers,  a  newspaper 
woman,  and  adapted  to  the  screen  by 
Lucien  Hubbard,  for  many  years  a  news- 
paper editor. 


Republic  Announces  Six 

All-Star  Cast  Subjects 

SIX  high  class  productions,  not  fea- 
turing any  one  star  but  having  all- 
star  casts,  are  scheduled  among  the 
unusual  features  of  the  releases  for  the 
Republic  distributing  exchanges  during 
this  year. 

One  of  the  six  pictures,  which  are 
being  made  by  the  Weber  Productions 
Company  for  Republic  release,  has  al- 
ready been  completed.  It  is  the  Anna 
Crawford  Flexner  story,  "The  Blue 
Pearl,"  and  has  in  its  cast  such  well 
known  screen  personages  as  Edith  Hal- 
lor,  Faire  Binney,  Florence  Billings, 
Lundsen  Hare  and  H.  Cooper  Clisse. 
Edith  Hallor  is  to  be  the  star  of  six 
productions  for  Select  release. 

The  Republic  announcement  states 
that  each  of  these  productions  will  be 
produced  with  the  utmost  care  and  that 
famous  stage  successes  and  stories  will 
comprise  the  vehicles  for  the  all  star 
casts.  Time  and  hurry  is  to  be  un- 
known in  the  producing  of  this  group 
of  si-x  pictures.  Only  the  best  stories 
obtainable  will  be  used  and  if  necessary 
an  entire  year  will  be  given  over  to 
the  producing  of  the  six  pictures. 


Eddie  Barry  in  Cannibal  Role. 

A  cannibal  in  polite  society  is  the 
theme  of  the  latest  Christie  Special 
comedy  which  will  be  released  through 
independent  exchanges  early  this  month 
by  the  Christie  Film  Company.  The  pic- 
ture features  Eddie  Barry  in  the  role 
of  the  cannibal,  the  title  being  "Save 
Me,  Sadie."  William  Beaudine  directed 
the  comedy,  which  was  written  by  W. 
Scott  Darling. 

In  the  cast  are  Eddie  Barry,  Helen 
Darling,  Earl  Rodney,  Gene  Corey,  Ward 
Caulfield,  Fay  Lemporte  and  Jack  Hen- 
derson. 


438 


THE    MOVING    PICTURE  WORLD 


January  17,  1920 


Boh  Bartley,  Canadian  Flying  Ace 

Joins  Pat  he  Feature  Sales  Force 


Looking  for  the  Oasis. 

Will  Rogers  has  the  molars  taken  from 
quarantine   in  Goldwyn's  "Water, 
Water,  Everywhere." 


Giegerich  Leaves  Vitagraph. 

After  completing  a  year  of  education- 
al publicity  work  at  Vitagraph's  West 
Coast  studio,  Charles  J.  Giegerich  sever- 
ed his  connections  with  that  company 
on  January  4.  Mr.  Giegerich  managed 
the  campaign  that  put  Sergt.  Arthur 
Guy  Empey  before  the  public  and  made 
the  phrase,  "Over  the  Top"  famous.  He 
also  conducted  the  publicity  campaigns 
of  several  noted  lecturers,  among 
them  Shackleton,  Steflanson,  Sir  Doug- 
las Mawson,  the  arctic  and  antarctic  ex- 
plorers, and  Lieut.  Pat  O'Brien,  the 
aviator  who  made  so  sensational  an 
escape  from  Germany. 


Californian  Doughboys 

Help  "A  Regular  Girl" 

THE  popularity  of  Elsie  Janis  among 
the  American  doughboys  is  being 
evidenced  by  the  manner  in  which 
15,000  members  of  the  American  Legion 
in  San  Francisco  are  working  to  make 
the  showing  of  her  Select  picture,  "A 
Regular  Girl,"  at  the  Portola  Theatre 
a  success  out  of  the  ordinary.  They  are 
giving  the  engagement  wide  publicity 
and  a  whole  fleet  of  airplanes  lent  their 
service  to  the  cause,  doing  an  aerial 
dance  over  Market  street.  An  Elsie 
Janis  cup  was  awarded  the  best  woman 
waltzer  at  an  American  Legion  ball  held 
at  the  Auditorium,  and  in  other  ways 
the  public  interest  was  awakened. 

The  airplane  stunt  of  advertising  was 
also  used  to  advantage  at  Fresno,  re- 
cently to  introduce  another  Select  star, 
Elaine  Hammerstein,  who  was  featured 
at  the  Liberty  Theatre  in  "The  Country 
Cousin."  Dodgers  and  tickets  were  dis- 
tributed from  the  air,  and  the  plan 
proved  more  efifective  than  many  other 
costly  schemes  of  publicity. 


High  Price  for  Theatre  Property. 

.  What  is  believed  to  be  a  record  price 
for  moving  picture  theatre  property  was 
paid  recently  in  Winnipeg,  Manitoba, 
when  $5,000  a  foot  was  paid  for  the 
frontage  oji  Portage  Avenue  for  the  new 
Regal  Theatre. 


LIEUT.  BOB  BARTLEY,  of  the  Royal 
Flying  Corps  of  Canada,  whose  toll 
of  Germans  in  the  war  mounted 
above  fifty  and  ranked  him  as  second 
Canadian  ace,  has  just  been  engaged  by 
Pathe  Exchange,  Inc.,  as  a  special  fea- 
ture representative.  Within  a  few  days, 
announcement  will  be  made  of  the  ter- 
ritory he  will  cover. 

Bartley  has  just  been  released  from 
the  Allied  Flying  Corps  to  which  he 
became  attached  soon  after  his  return 
to  Canada  from  France.  He  has  re- 
cently toured  the  United  States  with 
this  aggregation  of  flyers,  which  in- 
cludes some  of  the  most  famous  air- 
men in  the  world.  He  did  all  sorts  of 
stunts  over  many  big  cities,  not  the 
least  daring  of  which  was  his  wing- 
walking  exhibition  and  his  death-def- 
ying leap  from  one  plane  to  another. 

Bartley  is  a  Los  Angeles  boy,  whose 
desire  for  adventure  led  him  to  join 
the  Canadian  forces  two  days  after  Bri- 
tain's declaration  of  war  against  Ger- 
many. Throughout  the  entire  war, 
Bartley  served  where  the  action  was 
warmest,  and  it  was  but  a  few  days 
ago,  after  being  in  uniform  since  Au- 
gust 13,  1914,  that  he  finally  obtained 
his  release  from  the  British  army. 
Punctures  Balloon  with  Plane. 
Bartley's  four  brothers  were  killed  in 
the  war,  all  fighting  with  the  British 
forces.  He  nearly  lost  his  own  life 
and  is  one  of  the  few  soldiers  who  has 
had  the  doubtful  pleasure  of  reading 
his  own  death  notice.  In  an  action  in 
Flanders,  when  the  British  were  being 
hard  pressed  by  the  enemy  Bartley  lost 
control  of  his  machine  while  engaged 
in  combat  with  a  Hun  dirigible,  manned 
by  a  crew  of  nine.  Realizing  he  was 
about  to  fall,  Bartley,  with  all  the  dare- 
devil spirit  characteristic  of  him,  head- 
ed his  machine  straight  for  the  blimp. 
He  drove  the  nose  of  it  through  th' 
gas  bag  of  the  German  aircraft,  ripped 
its  gas  tank  open,  and  then  plunged  to 
the  ground,  followed  by  the  nine  men 
of  the  German  craft. 

His  flying  partner  was  killed  and 
Bartley  had  both  arms  and  legs  broken. 
A  gash  across  the  stomach  necessitated 
the  taking  of  ninety-eight  stitches.  It 
was  at  this  time  that  word  was  scat- 
tered broadcast  that  Bartley  had  been 
killed  in  action.  It  was  months  before 
he  was  able  to  move  in  bed,  but  after 
being  discharged  from  the  hospital  he 
went  right  back  for  more  and  ran  hts 
total  of  victims  beyond  the  half  century 
mark. 

Fox  Buys  Six  Stories 

for  Gladys  Brockwell 

FROM  the  Pacific  Coast  comes  the 
announcement  that  William  Fox 
has  placed  Barbara  La  Marr  Deely 
under  contract  with  Fox  Film  Corpora- 
tion to  write  screen  vehicles  for  Gladys 
Brockwell  for  the  coming  year.  Mrs. 
Deely  is  to  supply  Miss  Brockwell  with 
six  original  stories,  the  first  one  to  be 
started  in  production  at  the  Hollywood 
studios  in  January. 

It  is  further  understood  in  connec- 
tion with  the  signing  of  this  contract 
between  the  author  and  William  Fox 
that  this  first  picture  will  mark  a  dis- 


tinct change  in  the  type  of  role  essayed 
by  the  star,  yet  fitting  perfectly  her 
peculiar  dramatic  talents. 

The  first  of  the  six  stories  has  already 
been  completed  by  the  author.  It  is 
now  known  by  the  title,  "The  Motht 
of  His  Children,"  and  is  based  on  an 
Oriental  theme.  This  play  will  go  into 
production  shortly,  and  according  to  thi 
present  understanding,  Edward  J.  Le- 
Saint,  who  is  directing  the  star  in  the 
Charles  Reade  story,  "White  Lies,"  will 
wield  the  megaphone. 


William  Farnum  Calendar 

Is  Promised  Exhibitors 

ALTHOUGH  there  are  but  six 
William  Farnum  series  screen  pro- 
ductions released  from  the  Fox 
studios  during  the  calendar  year,  there 
is  a  Farnum  production  for  each  month 
published  by  Fox  Film  Corporation  for 
1920. 

Thi;  calendar,  designed  and  published 
by  the  advertising  and  publicity  depart- 
ments of  the  Fox  company,  is  said  to 
be  one  of  the  most  attractive  advertising 
mediums  of  the  season.  Beginning  with 
January,  each  month  is  represented  in 
conjunction  with  a  character  photograph 
of  Mr.  Farnum  is  one  of  his  successful 
screen  vehicles. 

William  Fox  has  published  15,000  of 
these  calendars  and  they  have  already 
been  shipped  to  every  Fox  exchange  in 
the  United  States  and  Canada.  From 
these  points  they  are  being  distributed 
to  exhibitors  throughout  the  country 
either  by  mail  or  through  the  sales 
forces  of  the  various  branch  offices. 

This  calendar  is  of  unique  design. 
Each  month  is  shown  separately  with 
the  various  phases  of  the  moon  during 
that  month.  All  of  these  are  arranged 
on  a  single  sheet  of  heavy  coated  paper 
nineteen  by  twenty-four  inches  in  size, 
while  above  and  below  the  center  panel 
photograph  of  the  star  are  the  words 
"Season's  Greetings  and  Best  Wishes — 
William  Farnum"  in  enlarged  reproduc- 
tion of  the  star's  own  handwriting. 


Selznick  Begins  Zena  Keefe  Picture. 

It  has  been  announced  from  the  offices 
of  Myron  Selznick,  of  Selznick  Pictures, 
that  production  work  has  begun  on 
"The  Women  God  Sent,"  written  by 
Sophie  Irene  Loeb. 

"The  feature  is  to  present  Zena  Keefe 
in  the  principal  role,  with  Joe  King  op- 
posite. The  screen  adaptation  was  made 
by  Larry  Trimble,  who  is  directing  the 
picture,  with  William  Shilling  assisting. 

Co-incidental  with  the  beginning  of 
the  new  Zena  Keefe  picture,  Myron 
Selznick  announced  that  Owen  Moore's 
latest,  "Sooner  or  Later,"  has  been  com- 
pleted and  is  on  its  screenward  journey 
via  the  cutting  room.  Wesley  Ruggles 
directed  this  feature. 


Universal  Finishes  Industrial. 

The  industrial  department  of  the  Uni- 
versal Film  Manufacturing  Company  has 
just  completed  "The  Candy  Courtship," 
a  five-reel  picture  in  which  Helen  Weer 
has  the  leading  role.  It  was  produced 
under  the  personal  supervision  of  Harry 
Levey,  managing  director  of  Universal'! 
industrial  and  educational  departments. 


January  17,  1920 


THE   MOVING   PICTURE  WORLD 


439 


Hall  to  Write  Moore  Story. 

Walter  Richard  Hall  has  been  engaged 
by  Myron  Selznick  to  write  the  screen 
version  of  "Bucking  the  Tiger,"  which  is 
to  be  Owen  Moore's  next  feature  under 
the  Selznick  banner. 

"Bucking  the  Tiger,"  a  comedy  drama 
from  the  pens  of  May  Tully  and  Achmed 
Abdullah,  is  also  to  serve  as  the  initial 
stage  production  to  go  out  under  the 
Selznick  management  and  will  shortly 
have  its  premier  at  one  of  the  leading 
Broadway  theatres. 


New  Contracts  Place  Realart  Films 

in  Twenty-two  Big  Eastern  Theatres 


"The  Valley  of  Tomorrow" 
Shows  New  American  Policy 

THE  story  of  "The  Valley  of  To- 
morrow" points  to  the  evolution 
of  a  race  through  the  experience 
of  one  member  of  one  family:  a  growth 
out  of  the  pagan  "eye  for  an  eye"  into 
the  compassion  and  humanity  which 
Christianity  teaches. 

This  photonovel  embodies  Samuel  S. 
Hutchinson's  new  policy:  a  powerful 
story  of  high  moral  value  overshadow- 
ing the  prestige  of  the  star,  with  each 
actor  chosen  because  of  his  special  fit- 
ness to  strengthen  the  main  idea  of  the 
picture.  One  of  Mr.  Hutchinson's  ambi- 
tions has  been  accomplished  in  the  pro- 
duction namely,  to  make  the  "Flying  A" 
trademark  a  dependable  stamp  of  pic- 
tures which,  through  the  sheer  force 
of  an  idea  and  by  artistic  suggestion, 
impart  the  "feel"  of  the  situation  and 
environment  without  actual  labels.  No 
detail  of  location,  acting,  photography, 
titling,  toning,  or  art  embellishment  to 
carry  the  spirit  of  the  story,  has  been 
overlooked.  At  the  end  of  the  sixth 
reel  the  spectators  are  moved  with  an 
intensity  of  emotion  which  they  do  not 
easily  put  into  words.  They  have  been 
reading,  studying,  the  innermost  strug- 
gles of  the  human  mind,  while  looking 
at  scenes  of  action  and  beauty. 

Stephen  Fox  was  the  author  and 
scenarist.    Emmett  J.  Flynn  directed. 


Warm  Praise  for  War  Film. 

That  the  W.  H.  Productions  Company 
feature,  "The  Lost  Battalion,"  is  meet- 
ing with  unprecedented  success  is  illus- 
trated by  the  numerous  telegrams,  let- 
ters and  critical  reviews  following  each 
showing  and  lauding  this  unique  pro- 
duction. Re-enacted  by  the  survivors 
themselves  of  one  of  the  bravest  ex- 
ploits of  the  American  doughboy  in  the 
Argonne,  this  is  a  picture  of  marked 
originality  that  is  being  demanded  by 
people  who  look  daily  to  motion  pic- 
tures for  entertainment.  It  contains  the 
intimate  touch  that  the  public  demands 
in  new  film  productions,  of  genuineness, 
originality  and  entertainment  value. 


Building  Big  Cafe  Set  for  Artcraft  Film. 

Cabaret  life  in  all  its  glory  was 
brought  back  at  the  West  Coast  studio 
of  Famous  Players-Lasky  the  other  day. 
The  occasion  was  the  filming  of  some 
scenes  of  Wallace  Reid's  "The  Dancing 
Fool." 

A  monster  cafe  set  was  built  on  one 
of  the  big  stages  of  the  Lasky  studio 
and  several  hundred  men  and  women 
proceeded  to  make  merry  under  the 
guidance  of  Sam  Wood,  the  director. 
The  merriest  of  the  merrymakers,  as 
ordered  by  the  script,  were  Reid  and 
his  leading  woman,  Bebe  Daniels. 


TWENTY-TWO  o  fthe  biggest  pic- 
ture houses  in  the  East  will  give 
Realart  features  an  adequate  in- 
troduction to  their  audiences,  follow- 
ing the  contract  signed  last  week  with 
the  Keith  &  Proctor  and  B.  S.  Moss 
Circuits.  Deals  were  closed  with  E. 
M.  Hart,  booking  manager  for  the 
Keith  and  Proctor  interests,  and  with 

B.  S.  Moss,  representing  his  chain,  by 
Lester  W.  Adler,  manager  of  Realart's 
New  York  exchange. 

This  announcement  by  General  Sales 
Manager  J.  C.  Ragland  follows  closely 
the  tie-up  he  concluded  a  week  ago 
with  the  Saenger  chain  in  the  South. 
Realart's  theatre  connections  now  em- 
brace all  of  the  biggest  amusement  cir- 
cuits in  the  country. 

"This  matter  of  circuit  contracts  is 
one  on  which  Realart  has  occasion  to 
congratulate  itself,"  says  Mr.  Ragland. 
"In  the  New  York  territory  we  have 
the  Marcus  Loew  chain  of  twenty-six 
houses,  the  Keith  and  Proctor  chain 
and  the  B.  S.  Moss  circuit.  This  is  a 
total  of  about  fifty  theatres. 

"In  Chicago  we  have  signed  Ascher 
Brothers,  Lubliner  &  Trinz  and  Bala- 
ban  &  Katz  with  a  total  of  some  forty 
houses.  In  California  we  have  Turner 
&  Dahnken  and  Kahn  &  Greenfield. 
In  the  South  we  are  represented  in 
all  three  of  the  big  circuits — E.  H.  Hul- 
sey,  Texas;  Saenger  Amusement  Com- 
pany, Louisiana  and  Mississippi,  and  the 
S.  A.  Lynch  Enterprises. 

Not  a  Complete  List. 

"Do  not  imagine,  however,  that  I  have 
given  a  complete  list.  For  instance, 
we  have  many  of  the  Stanley  houses  in 
the  Philadelphia  territory,  the  Frank 
Thielen  theatres  in  Illinois,  Jake  Wells' 
Virginia  chain,  Jensen  and  Von  Her- 
berg  in  the  Pacific  Northwest,  Baker 
and  Grubel  in  Kansas  and  Missouri,  J. 

C.  Hostettler  in  Iowa  and  probably 
other  circuits  which  I  do  not  recall  at 
this  moment. 

"The  contract  signed  by  Mr.  Hart  for 
the  U.  B.  O.  chain  of  houses  is  the 
outcome  of  the  historic  policy  of  the 
Keith  and  Proctor  management  to  take 
on  the  product  that  has  proved  its 
value  both  as  entertaining  feature  and 
as  box  office  attraction.  'Soldiers  of 
Fortune'  has  been  on  Broadway  twice 
and  each  time  it  was  a  cleanup.  'The 
Mystery  of  the  Yellow  Room'  is  proving 
to  be  the  type  of  mystery  drama  that 
is  taking  the  popular  imagination  by 
storm  today.  The  first  two  Realart 
superfeatures  combine  the  two  vitally 
necessary  picture  play  attributes — fan 
popularity  and  money  patronage." 


"The  Sporting  Duchess" 

Is  Nearing  Completion 

ALICE  JOYCE  and  some  twenty 
members  of  her  supporting  com- 
pany who  have  been  in  New  Or- 
leans for  a  few  weeks  taking  the  rac- 
ing scenes  for  Miss  Joyce's  next  Vita- 
graph  special  production,  "The  Sport- 
ing Duchess,"  will  return  shortly.  All 
the  other  scenes  for  the  screen  version 
of  this  Drury  Lane  melodrama  have 
been  made  and  with  the  completion  of 


The  Villainesses  Still   Pursue  Him. 

A  quiet  "sanitarium"  moment  from  Para- 
mount-Ring Lardner's  "So  Thia  Is 
America!"  series,  directed  by 
Arvid  B.  Gillstrom. 


the  race,  club  house  and  paddock 
scenes  in  New  Orleans  the  picture  will 
be  finished.  George  Terwilliger  direct- 
ed the  picture. 

"Slaves  of  Pride,"  another  of  Miss 
Joyce's  special  productions,  will  be 
shown  before  "The  Sporting  Duchess." 
This  is  a  modern  play  of  social  life,  in 
which  Miss  Joyce  is  seen  in  the  type 
of  role  which  so  well  fits  her,  that  of  a 
daughter  of  wealthy  parents.  The  play 
is  founded  on  a  popular  novel  and  was 
adapted  to  the  screen  by  William  B. 
Courtney.  Among  others  in  the  cast 
are  Percy  Marmont,  G.  V.  Seyflertitz, 
Templer  Saxe  and  Louise  Beaudet. 
George  Terwilliger  is  also  the  director. 


Ruth  Chatterton  Has  Not 
Signed  with  Louis  Mayer 

RUTH  CHATTERTON  will  not  be 
a  Louis  B.  Mayer  star  despite  a 
report  which  got  into  circulation 
to  the  effect  that  the  star  has  been 
signed.  Louis  B.  Mayer  has  issued  a 
denial  that  he  had  a  contract  with  Miss 
Chatterton  and  declared  that  he  did  not 
know  how  the  story  started  or  who 
reported  it  to  various  theatrical  maza- 
zines. 

The  article,  as  published  concerning 
the  alleged  contract,  said  Miss  Chatter- 
ton  had  been  engaged  for  a  year's-  work 
to  produce  six  pictures  for  a  considera- 
tion of  $100,000. 

Mayer  admitted  negotiations  with  sev- 
eral popular  stars  and  the  fact  that  he 
has  built  studios  large  enough  to  ac- 
commodate fifteen  or  twenty  companies 
tends  to  show  that  he  plans  to  engage 
a  number  of  additional  stars.  Anita 
Stewart  and  Mildred  Harris  Chaplin  are 
the  only  Mayer-First  National  stars 
producing  at  present. 


440 


THE   MOVING    PICTURE  WORLD 


January  17,  1920 


Selznick's  Publicity  Department  Is 
Expanding  Under  Guidance  of  Kugel 


A BROADSIDE  campaign  of  public- 
ity, advertising,  exploitation  and 
service  to  back  up  the  exhibitors 
of  Selznick  pictures  is  announced  this 
week  by  Sam  E.  Morris,  general  man- 
ager of  the  Selznick  Enterprises.  Each 
of  these  branches  has  not  only  been  ex- 
panded and  departmentized  at  the  home 
office,  but  a  chain  has  been  thrown 
across  the  country,  designed  to  assist 
materially  in  building  up  the  box  office 
value  and  drawing  power  of  any  picture 
bearing  the  Selznick  stamp. 

The  building-up  process  in  New  York 
began  with  the  appointment  of  Lee 
Kugel,  recently  of  the  Republic  Distrib- 
uting Corporation,  as  general  publicity 
director,  with  supervision  over  adver- 
tising, exploitation  and  service.  Mr. 
Kugel  at  once,  besides  retaining  the  ex- 
perts attached  to  Select,  added  several 
skilled  writers,  exploitation  and  adver- 
tising men  to  his  staff,  and  so  appor- 
tioned and  systematized  the  departments 
that  the  scope  of  Selznick  publicity  is 
greater  now  than  at  any  time  in  the 
history  of  the  organisation. 

Kugel's  Experience  Extensive. 

Mr.  Kugel  has  had  a  wide  experience 
in  general  all-around  publicity.  Besides 
being  business  manager  for  Ermeti 
Novelli,  Sir  Henry  Irving  and  Ellen 
Terry,  he  was  the  first  man  to  do  pub- 
licity for  Nazimova,  bringing  her  to  the 
English  speaking  stage.  He  also  has 
been  with  Sothern,  Marlowe,  Ada  Rehan 
and  was  with  Henry  B.  Harris  during 
some  of  his  greatest  successes.  He  pro- 
duced Shaw's  "Widower's  Houses."  "Old 
Lady  Thirty  One"  and  "The  Net,"  and 
has  handled  publicity  for  over  two  hun- 
dred plays  that  were  produced  on  Broad- 
way, beside  circus,  opera  and  commer- 
cial work. 

Fer^son  Heads  Writing  End. 

In  direct  charge  of  the  writing  staff 
and  as  right  hand  man  to  Mr.  Kugel  is 


Lee  S.  Ferguson,  for  two  years  asso- 
ciate editor  of  "Motion  Picture  News" 
and  four  years  on  the  staff  of  the  "Bill- 
board." Before  that  Mr.  Ferguson  was 
in  the  circulation,  advertising  and  edi- 
torial departments  of  leading  newspa- 
pers of  the  country. 

Lowell  Cash,  who  joined  the  Selznick 
staff  from  Universal,  will  do  most  of 
the  writing  for  the  trade  journals.  Mr. 
Kugel  also  has  garnered  two  prolific 
all-around  writers  in  Will  C.  Murphy 
and  Stanley  Bayer.  The  women's  angle 
will  be  looked  after  by  Miss  Hortense 
Saunders  and  Miss  Katherine  Anne 
Porter.  Miss  Saunders  was  for  nearly 
five  years  on  Cleveland  newspapers. 
Miss  Porter,  who  has  been  writing  fea- 
ture stories  and  doing  general  all-around 
newspaper  work,  comes  from  the  west, 
and  her  principal  line  will  be  in  the 
studios,  where  she  will  dig  up  facts 
about  productions  and  players. 

Grimm  Heads  Advertising. 

In  connection  with  the  general  ex- 
pansion of  the  work,  Charles  McClin- 
tock,  an  old  time  theatrical  man,  is 
named  exploitation  director  and  Ben  H. 
Grimm  is  made  advertising  manager. 
Watt  L.  Parker  remains  in  charge  of 
press  books,  James  G.  Solomon  is  in 
charge  of  the  service  department  and 
Randall  White  steps  in  as  editor  of  the 
Motion  Picture  Times. 

Mr.  Kugel  has  also  engaged  Charles 
Duprez,  the  widely  known  trick  pho- 
tographer, whose  pictures  and  stories 
have  appeared  in  the  leading  magazines 
of  the  country,  to  supply  the  trade  jour- 
nals and  magazines  with  photographs 
which  will  have  a  special  appeal  to  the 
readers. 

As  in  all  departments  of  Selznick,  co- 
operation in  the  publicity  department 
has  already  begun  to  show  results  from 
which  the  exhibitors  will  surely  profit 
greatly. 


Virginia    Faire    in    "Runnin'  Straight." 

Virginia  Faire,  winner  of  the  Motion 
Picture  Classic  "Fame  and  Fortune" 
contest,  is  finishing  her  work  in  sup- 
port of  Hoot  Gibson  in  "Runnin' 
Straight,"  in  which  photoplay  she  makes 
her  first  professional  bow. 

For  several  weeks  after  her  arrival 
in  California,  Miss  Faire  was  permitted 
to  wander  about  the  studios,  imbibing 
the  atmosphere  of  the  film  world  and 
getting  accustomed  to  her  new  sur- 
roundings. 

"Runnin'  Straight"  is  screened  from 
the  short  story  by  Philip  Hubbard  and 
is  directed  by  Arthur  Flaven. 


Springfield,  Mass.,  Awaits 

$1,000,000  Fox  Theatre 

ANNOUNCEMENT  has  just  been 
made  by  William  Fox  through 
A.  S.  Kempner,  real  estate  repre- 
sentative of  the  Fox  Theatrical  Enter- 
prises, that  the  Fox  interests  are  to  build 
in  Springfield,  Mass.,  one  of  the  largest, 
handsomest  and  most  complete  theatres 
in  New  England.  The  structure  will 
be  erected  on  the  site  of  the  present  Fox 
Theatre  at  Main  and  Hampden  streets. 

Representing  an  expenditure  of  $1,000,- 
000,  tlie  new  theatre  will  have  a  seating 
capacity  of  3,500,  thus  being  larger  than 
most  of  the  Broadway  playhouses  in 
New  'Vork.  Besides  including  the  site 
of  the  present  playhouse,  the  plans  for 
the  new  theatre  call  for  a  large  addi- 
tional plot  of  grourid.  The  present  en- 
trance is  to  be  replaced  by  a  large  lobby 
with  marble  columns.  This  will  be  spe- 
cially illuminated. 

The  lobby  and  interior  will  be  in  the 
Italian  Renaissance  style,  with  marble 
pilasters  and  columns  and  vaulted  ceil- 
ings. In  the  theatre  proper  will  be 
handsome  marble  decorations  and  spe- 
cial lighting  fixtures  and  color  effects. 
There  also  will  be  a  new  ventilating  sys- 
tem. The  main  entrance  will  be  at  No. 
254  Main  street.  The  auditorium  will 
have  a  frontage  on  Hampden  street. 
The  new  playhouse  will  have  special 
sloping  entrances  leading  from  the 
ground  direct  to  the  balcony.  It  will 
be  possible  to  empty  the  theatre  within 
three  minutes. 


"The  Hellion"  Going  Strong. 

The  Majestic  of  Louisville  is  about  to 
cash  in  on  the  well-proven  pulling 
power  of  this  second  "Flying  A  Special." 
The  unusual  in  the  plot,  with  a  name 
one  can't  get  by,  seem  destined  to  hold 
for  some  time  to  come  the  place  it  has 
made  in  the  first  run  theatres.  The 
Archer,  Hatfield,  Boulevard,  Triangle, 
and  Pickford  of  Chicago  appear  on  the 
list  of  contracts  for  this  super-feature. 

"Our  patrons  are  still  talking  about 
'The  Hellion,'"  is  the  word  that  comes 
from  Manager  D.  Kemp  of  the  Century 
Theatre  of  Chicago.  "Wi^h  to  compli- 
ment you  on  it  and  hope  we  can  have 
more  like  it." 


"Her  Elephant  Man"  Completed. 

Fox  Film  Corporation  announces  that 
Pearl  Doles  Bell's  story  of  circus  life, 
"Her  Elephant  Man,"  in  which  Shirley 
Mason  mak6s  her  debut  as  a  star  on 
the  Fox  program,  has  been  completed 
at  the  Hollywood  studios.  Scott  Dun- 
lap  directed  the  production.  It  is  a 
story  of  strong  human  appeal,  with  an 
attractive  love  story  running  through  it. 


Who  Said  "Home?" 

Zena  Keefe,  all  set  for  Good  Time  Highway  and  a  stellar  career  In  Selznick  pictures. 


January  17,  1920 


THE    MOVING    PICTURE  WORLD 


441 


Universal  Has  Many  Short  Subjects 

In  Production  On  the  West  Coast 


Exhibitor  Thanks  Selznick  for  Help 

Fred  G.  Wright,  proprietor  of  the 
Dreamland  Theatre,  Linton,  Indiana, 
recognized  as  one  of  the  live  wire  ex- 
hibitors of  the  Hoosier  State,  has  mailed 
to  the  Indianapolis  branch  office  of  Se- 
lect Pictures  a  letter  of  appreciation  for 
service  rendered  him  when  he  booked 
"Upstairs  and  Down,"  with  Olive 
Thomas  as  the  star. 

The  letter  is  added  to  the  many  let- 
ters and  messages  of  thanks  which  ex- 
hibitors have  sent  the  Selznick  organi- 
zation from  time  to  time  in  apprecia- 
of  aid  forthcoming  in  putting  over 
pictures  to  the  best  advantage. 

Goldwyn  Sends  Exhibitors 
Convenient  Booking  Chart 

DURING  the  past  week  Goldwyn  has 
distributed  to  exhibitors  a  most 
attractive  and  practical  booking 
chart.  It  is  cut  to  a  measurenlent  that 
fits  conveniently  into  the  pocket;  the 
paper  is  of  durable  quality,  and  without 
any  wasted  space  ample  room  is  allowed 
on  the  pages  for  all  the  notes  that  an 
exhibitor  may  wish  to  make  in  connec- 
tion with  the  booking  of  pictures. 

On  the  inside  cover  there  is  a  com- 
plete calendar  for  1920;  facing  this  comes 
a  concise  statement  about  Goldwyn's 
"Promise  and  Performance,"  and  then 
about  twenty  neatly  prepared  pages  tell- 
ing the  exhibitor  just  what  he  is  going 
to  receive  from  the  Goldwyn  stars,  Rex 
Beach,  Booth  Tarkington  and  the  Emin- 
ent Authors.  One  page  is  devoted  to 
each  star  and  each  author.  The  forth- 
coming productions  are  listed,  followed 
by  a  few  lines  of  descriptive  matter. 

After  the  production  announcements 
there  is  a  booking  calendar  marked  off 
by  weeks  to  cover  the  entire  year,  fol- 
lowed by  blank  pages  set  aside  for  misi 
cellaneous  notes.  The  closing  leaves  of 
the  chart  contain  the  Goldwyn  Star 
Series  schedule  for  1918-19,  a  page  for 
the  listing  of  coming  releases  in  which 
the  exhibitor  is  interested,  and  a  tabu- 
lation of  the  accessories  supplied  by 
Goldwyn  in  connection  with  every  pic- 
ture. The  back  cover  presents  the  ad- 
dresses of  the  twenty-two  Goldwyn  ex- 
changes. 

Real  Forest  Fire  Scene*  in  Hodkinson 
Film. 

One  of  the  most  terrible  and  destruc- 
tive forest  fires  of  recent  times,  that 
which  swept  the  Sierra  Madre  and  San 
Bernardino  Mountain  Ranges  north  and 
east  of  Los  Angeles,  raging  unchecked 
for  nearly  two  weeks  last  September, 
is  seen  in  some  of  the  most  awesome 
phases  in  Benjamin  B.  Hampton's  sec- 
ond Great  Author's  production,  "The 
Sagebrusher,"  the  photoplay  of  Emer- 
son Hough's  novel.  The  forest  fire 
scenes  which  constitute  one  of  the 
thrilling  episodes  of  the  special  W.  W. 
Hod'<inson  release,  were  taken  in  the 
burning  area  at  the  risk  of  the  lives  of 
the  entire  company. 


Lawrence  Erbach  Out  for  Himself. 

After  several  years  in  the  film  trade 
newspaper  game  Lawrence  Erbach  has 
resigned  from  Trade  Review  to  begin 
business  for  himself.  It  will  be  the 
film  business,  of  course— for  there  is 
where  all  the  money  is  and  Mr.  Erbach 
has  excellent  health.  He  went  with 
'Trade  Review  from  Motion  Picture 
News  when  Lesley  Mason  started  the 
newer  paper. 


REALIZING  the  great  public  demand 
for  one  and  two  reel  pictures  of 
difTerent  natures  to  lend  variety  to 
screen  entertainment,  Universal  City 
continues  to  devote  considerable  atten- 
tion to  that  department  of  its  produc- 
tion. Within  the  last  three  weeks  no 
less  than  a  dozen  tabloid  productions 
have  been  produced  or  started  there,  in- 
cluding serials,  westerns,  comedies  and 
two-reel  playlets. 

Edward  Kull  has  just  finished  two 
short  western  features,  "Blind  Chance" 
and  "Kaintuck's  Ward."  Robert  Burns, 
the  well  known  cowboy  star,  is  featured 
in  both  productions,  and  assisting  him 
are  Peggy  O'Dare,  formerly  leading 
lady  with  Eddie  Polo;  Natalie  Warfield, 
Charles  Dorian  and  Dick  LaReno. 
"Blind  Chance"  is  by  Philip  Hubbard 
and  William  Pigott,  and  "Kaintuck's 
Ward"  is  from  the  pen  of  J.  G.  Hawkes, 
author  of  many  of  Bill  Hart's  scenarios. 

Phil  Rosen,  the  man  who  photo- 
graphed for  Universal  a  two-reel  rural 
melodrama  called  "Roarin'  Dan,"  from 
the  pen  of  Arthur  H.  Gooden.  "Hoot" 
Gibson,  the  popular  cowboy  star,  is 
featured  in  this  story,  with  dainty  little 
Ethel  Shannon,  Mrs.  Kruge  and  Leo 
Pattee  in  his  support.  This  is  a  novelty 
in  western  pictures,  because  while  it 
permits  "Hoot"  to  display  his  riding 
skill  it  lacks  the  accustomed  atmo- 
sphere of  the  ordinary  cowboy  story. 

Contest  Winner  Begins  Work. 

Reeves  Eason  has  finished  a  two-reel 
picture  of  his  own  creation  entitled 
"Back  from  the  Dead."  It  is  described" 
as  a  feature  in  miniature,  with  the  plot 
and  situations  of  an  ordinary  five-reeler 
condensed  into  2,000  feet.  Mildred 
Moore,  Pat  O'Malley,  George  Field, 
Tote  DuCrow,  Charles  Newton  and 
Breezy  Reeves  appear  in  this  picture. 

Director  Eason,  immediately  on  the 
completion  of  "Back  from  the  Dead," 


started  production  of  "Who  Wins,"  a 
melodrama  in  two  parts  by  DeRochfort, 
with  a  stellar  cast  including  "Hoot" 
Gibson,  Mildred  Moore  and  Beatrice 
Domiguezs. 

Virginia  Faire,  the  winner  of  the  re- 
cent "Fame  and  Fortune"  contest,  has 
started  in  a  two-reel  playlet  at  Univer- 
sal City,  called  "Runnin'  Straight," 
"Hoot"  Gibson  is  featured  in  this  pro- 
duction, with  Miss  Faire  in  the  leading 
feminine  role.  Others  in  the  cast  are 
Ted  Brook,  Rhea  Haines,  Louis  M. 
Wells  and  Captain  Anderson. 

Edward  Sowders,  who  assisted  Von 
Stroheim  in  the  production  of  his  latest 
feature,  "The  Devil's  Passkey,"  is  now 
directing  a  two-reel  story  of  the  plains, 
"A  Sagebrush.  Gentleman,"  by  Karl 
Coolidge.  Charlotte  Merriam,  formerly 
leading  lady  with  Lyons  and  Moran, 
has  the  principal  role. 

West  Has  New  Comedy. 

John  West,  a  new  addition  to  Uni- 
versai's  directorial  stafif,  is  directing  a 
new  comedy,  "Miss  Fortune,"  with  Chris 
Rub  in  the  leading  role,  supported  by 
the  statuesque  beauty,  Bonnie  Hill,  as 
well  as  by  Beatrice  Burnham,  Merta 
Sterling  and  Captain  Anderson. 

Al  Santell,  who  is  supervising  the 
comedy  productions  at  Universal  City, 
has  in  preparation  a  number  of  one  and 
two  reel  farces,  which  will  be  begun 
within  the  next  few  days.  Lyons  and 
Moran,  under  their  new  contract,  have 
begun  work  on  a  number  of  short  rib 
ticklers  and  several  big  comedy  features. 

Four  serials  are  being  filmed  by  Uni- 
versal; "The  Lion  Man,"  featuring 
Kathleen  O'Connor  and  Jack  Perrin; 
"The  Moon  Riders,"  with  Art  Accord 
and  Mildred  Moore;  "The  Vanishing 
Dagger,"  starring  Eddie  Polo,  and 
"The  Dragon's  Net,"  with  Marie  Wal- 
camp,  which  is  being  produced  in  the 
Orient. 


Comfort  in  the  Hour  of  Need. 

Melissa,  portrayed  by  Pauline  Starke,  comforts  "CliacI"  (Jack  Pickford)  In 
Goldwyn's  "The  Little  Shepherd  of  Kingdom  Come." 


442 


THE    MOVING    PICTURE  WORLD 


January  17,  1920 


National  Picture  Theatres,  Inc., 

Announces  More  Vice  Presidents 


IN  further  advancing  the  interests  of 
National  Picture  Theatres,  Inc., 
Lewis  J.  Selznick  announces  the 
names  of  six  more  vice-presidents  of 
the  organization  and  states  that  several 
of  the  most  important  theatrical  cir- 
cuits have  contracted  to  present  Na- 
tional Pictures  in  their  theatres. 

The  six  men  will  bring  an  added 
strength  and  influence  to  the  organiza- 
tion. They  include  Harry  M.  Crandall, 
of  the  Crandall  interests  in  Washing- 
ton; Charles  Olson,  of  Indianapolis; 
Hector  Pasmezoglu,  of  St.  Louis;  Ike 
Libson,  of  Cincinnati;  John  Harris,  of 
Pittsburgh,  and  Jake  Wells,  of  Rich- 
mond. 

Harry  M.  Crandall  controls  six  of  the 
leading  theatres  in  the  District  of  Col- 
umbia, the  Metropolitan,  Knickerbocker, 
York,  Savoy,  Appolo  and  Avenue  Grand. 

Charles  Olson  is  the  largest  individual 
theatre  owner  in  Indianapolis  and  is 
also  considered  one  of  the  most  ener- 
getic and  successful  exhibitors  in  that 
section  of  the  country. 

An  Expert  Picker. 

Hector  Pasmezoglu  is  not  only  one  of 
the  largest  theatre  owners  in  the  coun- 
try but  his  judgment  in  the  selection  of 
pictures  is  followed  closely  by  contem- 
porary exhibitors. 

Ike  Libson  is  another  successful  and 
leading  motion  picture  exhibitor  and  is 
associated  in  the  ownership  of  prac- 
tically all  the  downtown  theatres  in 
Cincinnati,  Columbus  and  Dayton. 

Jake  Wells  practically  controls  all  of 
the  theatre  interests  in  the  vicinity  of 
Richmond  and  has  long  been  an  exhibi- 
tor whose  judgment  is  recognized.  In 
addition  to  the  men  mentioned,  it  is 
announced  that  J.  A.  Ackerman,  of  Cin- 
cinnati, has  indorsed  National  Picture 
Theatres,  Inc.,  and  has  taken  a  franchise 
for  his  string  of  houses.  The  Miami 
Valley   Exhibitors   League,  a  powerful 


organization  in  Florida,  has  indorsed 
the  proposition  and  wires  are  being  re- 
ceived daily  inquiring  about  National 
Pictures  and  how  to  obtain  franchises. 


Murray  Dies  of  Bright's  Disease. 

James  D.  Murray,  one  of  the  pioneers 
of  the  theatre  business  in  Canada, 
passed  away  at  his  residence,  180  Pat- 
terson Avenue,  Ottawa,  Ontario,  on 
December  30,  from  Bright's  disease, 
after  an  illness  of  seven  weeks.  The 
deceased,  who  was  born  in  Ottawa  fifty 
years  ago,  grew  up  with  the  theatrical 
business  in  the  Canadian  Capital  until 
several  years  ago  he  became  manager 
of  the  Regent  Theatre.  He  also  operated 
the  Britannia  Auditorium,  at  a  nearby 
summer  resort,  where  he  introduced  the 
combination  of  moving  pictures  and 
dancing.  He  also  conducted  the  Winter 
Garden  in  Ottawa,  where  a  mixed  pro- 
gram of  pictures  and  public  dancing  was 
staged  for  a  number  of  seasons.  At  one 
time  he  was  the  president  of  the  The- 
atrical Stage  Employes'  Union  of  Ot- 
tawa. He  is  survived  by  a  widow  and 
two  brothers,  all  of  whom  reside  in 
Ottawa.  The  funeral  took  place  on 
January  1  from  Blessed  Sacrament 
Church  to  Notre  Dame  Cemetery. 


"Human  Collateral"  Nearing  Release. 

"Human  Collateral,"  Corinne  Griffith's 
new  Vitagraph  feature  which  is  now 
nearing  release,  is  based  on  an  original 
magazine  story  by  Frederic  Van  Rens- 
selaer Dey  called  "The  Last  Woman." 
Mr.  Dey  is  the  originator  of  the  Nick 
Carter  stories,  dear  to  every  American 
boy,  but  there  is  nothing  of  the  detective 
in  "Human  Collateral."  It  is  a  modern 
play  with  the  action  laid  in  social  cir- 
cles. Mr.  Dey,  however,  has  written  a 
detective  play  for  Vitagraph.  It  is  called 
"Detective  Jim"  and  is  being  screened 
with  Harry  Morey  in  the  title  role. 


Capital  Merges  with  Seaboard. 

The  Capital  Film  Service  has  been 
merged  with  the  Seaboard  Film  Cor- 
poration, a  $100,000  organization,  and 
offices  will  be  opened  in  the  near  future 
all  along  the  Atlantic  seaboard  from 
Boston  to  Atlanta.  The  company  was 
formed  about  four  years  ago  by  W.  L. 
White,  H.  J.  Coleman  and  W.  E.  Lewis, 
all  of  Washington,  D.  C,  the  local  offi- 
ces being  at  414  Mather  Building. 

A  New  York  office  has  been  opened  at 
130  West  Forty-sixth  street,  and  offices 
will  shortly  be  opened  in  Baltimore  and 
Raleigh,  to  be  followed  later  by  branches 
in  Boston,  Philadelphia  and  Atlanta. 

The  concern  will  handle  Hank  Mann 
comedies  and  short  subjects  only. 

Philadelphia  Engineers 

Like  Allan  Dwan  Feature 

THE  Engineers'  Club  of  Philadelphia 
has  officially  endorsed  "Soldiers 
of  Fortune,"  the  Allan  Dwan  pro- 
duction, following  a  private  showing  of 
the  picture  at  its  club  house.  This 
Realart  film,  which  was  adapted  from 
the  Richard  Harding  Davis  story  of 
pioneer  mining  men,  was  dedicated  by 
Allan  Dwan  to  the  civil  engineers  of 
America. 

The  showing  of  a  motion  picture  on  a 
non-technical  subject  was  an  innovation 
in  the  club  and  received  mention  in  the 
newspapers.  Although  this  tie-up  was 
something  in  the  nature  of  a  social 
event,  the  expression  of  the  member- 
ship on  the  merits  of  the  Mayflower 
photoplay  is  considered  valuable  as  com- 
ing from  a  body  of  experts  and  pro- 
fessional men  of  high  standing. 

The  letter  of  endorsement  and  appre- 
ciation of  the  society  through  its  sec- 
retary, H.  A.  Stockly,  to  Realart  says, 
in  part :  "It  won  our  hearts  in  the  intro- 
duction when  we  learned  that  it  was 
dedicated  to  a  branch  of  the  engineering 
profession.  It  was  chronologically  per- 
fect, was  abundant  with  the  spirit  of 
adventure  and  was,  without  a  doubt,  a 
specimen  of  wonderful  photography 
The  showing  of  a  motion  picture  film 
other  than  of  a  technical  nature  was 
an  innovation  and  was  most  cordially 
received  and  very  much  appreciated" 


Go  to  Florida  for  Outdoor 
Scenes  for  Vance  Story 

LEAH  BAIRD,  Arthur  F.  Beck,  her 
producer,  and  her  company  of 
fourteen  prominent  players  have 
arrived  at  Tampa,  Fla.,  to  enact  some 
of  the  important  outdoor  scenes  in  her 
forthcoming  W.  W.  Hodkinson  release, 
"Cynthia-of-the-Minute,"  by  Louis  Jo- 
seph Vance,  under  the  direction  of 
Perry  Vekroff. 

Much  that  is  strenuous  is  demanded 
of  Miss  Baird  in  the  Vance  story. 
Among  other  daring  feats  the  star  is 
required  to  swim  a  half-mile  in  stormy 
waters. 

Stage  and  screen  players  of  nation- 
wide repute  were  selected  to  support 
Leah  Baird.  As  her  leading  man  the 
star  has  Hugh  Thompson.  To  Burr 
Mcintosh  is  assigned  one  of  the  out- 
standing roles. 

Alexander  Gaden  has  a  role  commen- 
surate with  his  ability.  Another  impor- 
tant rol»  is  entrusted  to  John  Webb 
Dillion.  Ruby  Hoffman  is  well  cast 
in  support  for  Miss  Baird.  Matilda 
Brundage,  William  Welsh  and  Wallace 
Widdecombe  complete  the  roster  of 
"Cynthia-of-the-Minute." 


"When  the  Hurly-Burly's  D  one  — 

Liillian  Walker  in  a  "china  set"  from  the  Grossman  serial, 
"One  Million  Dollars  Reward." 


January  17,  1920 


THE  MOVING  PICTURE  WORLD 


443 


G.  P.  Harleman  Revisits  Old  Haunts. 

New  York  has  changed  quite  a  bit  in 
the  past  few  years,  in  the  opinion  of 
G.  P.  Harleman,  Los  Angeles  advertising 
representative  of  Moving  Picture  World 
and  manager  of  the  Pacific  Coast  office 
of  this  magazine.  Mr.  Harleman  stopped 
off  in  Chicago  for  a  few  days  en  route 
to  the  home  office,  and  there  he  also 
found  changes  in  a  field  he  had  pre- 
viously covered  in  the  interest  of  the 
World.  He  will  remain  in  New  York 
for  a  brief  sojourn  and  then  go  back  to 
Los  Angeles,  liberating  A.  H.  Giebler 
long  enough  to  allow  "Rubberneck"  to 
pay  the  home  office  a  visit.  Mr.  Harle- 
man has  been  associated  with  the  World 
since  the  first  year  of  its  publication. 


Pat  he  Opens  New  Boston  Exchange 

to  Handle  an  Increasing  Business 


"Other  Men's  Shoes"  To  Be 
Released  on  February  1 

WITH  the  approach  of  the  release 
date  of  "Other  Men's  Shoes," 
the  first  of  the  series  of  big 
photoplays  produced  by  Edgar  Lewis 
for  release  by  Pathe,  comes  numerous 
letters  from  many  exhibitors  to  the  dif- 
ferent Pathe  exchanges  congratulating 
Pathe  on  securing  the  Lewis  produc- 
tions. Release  date  has  been  set  for 
February  1. 

The  story  deals  with  the  lives  of  twin 
brothers.  One,  a  parson,  is  a  weak, 
gentle  character,  who  has  not  the 
strength  to  fight  his  own  battles  against 
the  unscrupulous  men  who  pit  them- 
selves against  him  and  seek  to  bring 
about  his  disgrace.  The  other  brother 
is  a  strong,  stout-hearted  character, 
who,  through  the  fault  of  another,  has 
undergone  a  short  term  in  prison. 

Crauford  Kent  plays  the  dual  role  of 
the  brothers.  Irene  Boyle  makes  her 
return  to  the  screen  after  a  long  ab- 
sence in  the  leading  feminine  role. 
Harold  Forshay,  hitherto  seen  in  ju- 
venile and  light  comedy  roles,  appears 
as  the  "heavy."  John  P.  Wade  is  his 
villianous  accomplice. 

Others  prominent  in  the  cast  are  Ste- 
phen Grattain,  Bobby  Connelly,  the  "kid 
actor";  Edna  May  Spurl,  Phil  Sanford, 
Jean  Armous,  Stephen  Radmun  and  Jack 
Shankey. 

Three  Superior  Pictures 

Have  Albany  First-Run 

THREE  of  Robertson-Cole's  Supe- 
rior Pictures  were  first-run  attrac- 
tions at  the  leading  motion  pic- 
ture temples  in  Albany  during  the  first 
three  days  of  the  week  of  December  29. 
The  first  offerings  for  Proctor's  Har- 
manus  Bleeker  Hall  was  "The  Tong 
Man,"  the  Sessue  Hayakawa  melodrama 
which  has  been  successful  throughout 
the  country  for  the  past  several  weeks. 
Albany  critics  acclaimed  this  Chinese 
melodrama  as  the  best  of  all  the  Haya- 
kawa features. 

Proctor's  Leland  was  a  popular  site 
with  the  showing  of  "The  Blue  Ban- 
danna," starring  William  Desmond. 
Like  "The  Tong  Man,"  Albany  critics 
•  favored  the  work  of  William  Desmond 
in  his  latest  Robert.-on-Cole  release. 

"Beckoning  Roads,"  the  December 
Robertson-Cole  release,  starring  Bessie 
Barriscale,  went  over  big  at  the  Albany 
Theatre.  Jerome  Safron,  manager  of 
the  Albany  exchange,  claims  that  the 
placing  of  three  pictures  in  three  of 
the  leading  theatres  in  Albany  is  a  new 
record. 


WITH  business  in  the  New  England 
territory  increasing  rapidly  and 
steadily  for  months  past,  Pathe 
Exchange,  Inc.,  has  been  obliged  to 
open  new  quarters  in  Boston.  An  entire 
three-story  building  on  Stanhope  street, 
in  the  heart  of  the  Hub  film  district, 
has  been  taken  over  and  equipped  as  a 
most  modern  and  thoroughly  efficient 
motion  picture   exchange  building. 

Every  comfort  has  been  provided. 
For  the  convenience  of  exhibitors  who 
visit  Boston  to  book  their  pictures, 
Pathe  has  provided  a  beautiful  recep- 
tion room,-  which  any  exhibitor  can 
make  his  headquarters  during  his  stay 
in  the  Hub.  This  room  is  finished  in 
oak,  with  a  cushioned  lounge  built  into 
the  walls.  Tables  and  chairs  of  oak 
complete  the  furnishings  and  give  a 
comfortable  as  well  as  businesslike 
atmosphere  to  the  room. 

Fine   Projection  Room. 

Another  noteworthy  feature  of  the 
new  Pathe  home  in  Boston  is  the  pro- 
jection room,  which  is  in  reality  a  lilli- 
putian  motion  picture  theatre.  It  is 
equipped  in  the  finest  taste,  with  every 
safety  device  known  to  the  industry. 
Fifty  persons  can  be  seated  at  a  show- 
ing, and  for  the  further  comfort  of 
exhibitors  the  front  row  seats  are  built 
far  enough  away  from  the  screen  to 
prevent  eye  strain.  Special  attention 
was  paid  to  the  ventilation  of  this  room, 
which  is  accomplished  by  air  cooling 
and  purifying  devices.  The  seats  are  all 
leather  cushioned. 

On  entering  the  building  on  Stanhope 
street  one  will  find  himself  in  a  laby- 
rinth of  offices.  Much  of  the  main  floor 
is  devoted  to  the  offices  of  the  execu- 
tives and  department  heads.  There  is 
an  open  section  for  the  stenography 
department,  telephone  operators,  infor- 
mation and  filing  departments.  The 
woodwork  is  all  mahogany.  At  one 
end  is  a  fire-proof  wall  which  separates 


the  offices  from  the  combustible  mate- 
rial. Twelve  vaults,  meeting  every  re- 
quirement of  the  Boston  laws,  are  used 
for  film  storage,  indicating  the  tremen- 
dous business  handled  out  of  the  office. 

Part  of  the  main  floor  is  devoted  to 
the  bookers  and  cashiers  section.  It  is 
well  lighted  with  large  windows.  The 
woodwork  in  this  section  is  finished  in 
oak.  Spacious  quarters  were  also 
granted  the  salesmen's  rooms,  which 
are  made  most  attractive  by  simple,  yet 
artistic  decorations.  The  indirect  light- 
ing system  is  employed  throughout  the 
building.  A.  M.  Holab  is  manager  of  the 
Boston  branch  of  Pathe  Exchange,  Inc. 


Pathe  Rooster  Blazes  Forth. 

The  Pathe  Rooster  has  taken  a  bold 
place  among  the  myriad  electric  signs 
advertising  motion  pictures  and  other 
product  along  Broadway.  It  has  just 
been  erected  atop  the  Greenwich  Bank 
build  ing  on  the  corner  of  Forty-fifth 
street  and  Broadway.  There  the  crow- 
ing rooster,  wings  flapping  brilliantly, 
will  be  seen  nightly  by  hundreds  of 
thousands  of  persons,  calling  attention 
to  the  principal  Pathe  attractions. 

Part  of  the  sign  is  painted  and  this 
will  be  changed  each  month.  For  this 
month  the  advertising  space  is  devoted 
to  Harold  Lloyd's  new  series  of  $100,- 
000  two-reel  comedies,  of  which  "Bump- 
ing Into  Broadway,"  "Captain  Kidd's 
Kids"  and  "From  Hand  to  Mouth"  have 
already  been  released. 


Harry  Day  Joins  International. 

Among  the  recent  changes  in  local 
filmdom  is  the  retirement  of  Harry  Day 
from  Realart's  publicity  department  to 
become  director  of  publicity  and  adver- 
tising for  International,  the  Hearst  film 
organization.  Mr.  Day  takes  with  him 
as  assistant  Arthur  Brillant,  who  retired 
from  Famous  Players-Lasky  publicity 
department  to  take  the  job. 


"Bring  Forth  the  African  Dominoes:   the  Golf  Course  Is  Ready," 

Say  Dorothy  Dalton  and  Rill  Desmond  in  their  recreated  Triangle  feature 
"A  Gamble  in  Soul.s," 


444 


THE  MOVING  PICTURE  WORLD 


January  17,  1920 


Mrs,  Sidney  Drew  Finishes  First 

of  After  Thirty**  Comedy  Series 


"Aunt  Kek." 

Martha  Mattox  with  her  rare  old  shawl 
as  "Aunt  Kek"  In  American's 
"Eve  in  Exile." 


lliiiiliwiiiiiiiiiiiiirif[i[iiiiT[rTtft  t  


MiiiiiiitiijiiiimiiiillMiiiiiiiiitiiiilitimiun 


Kansas  City  Exhibitor 

Boosts  Johnson  Series 

MARTIN  H.  FELD,  manager  of  the 
big  Newman  Theatre  in  Kansas 
City,  is  one  of  the  firm  booster! 
of  Martin  Johnson's  series  of  produc- 
tions, "On  the  Borderland  of  Civiliza- 
tion," released  by  Robertson-Cole.  Ex- 
hibitors in  the  West  use  the  Newman 
Theatre  as  an  indicator,  and  if  a  pro- 
duction goes  over  big  there  it  is  sold 
in  that  territory.  For  this  reason,  of- 
ficials of  Robertson-Cole  believe  that 
the  letter  sent  to  them  unsolicited  from 
Mr.  Feld  carries  all  the  more  weight. 
The  letter  follows: 
"After  screening  the  first  two  re- 
leases of  the  new  Martin  Johnson^  se- 
ries 'On  the  Borderland  of  Civilization,' 
I  decided  that  they  would  fill  a  long- 
felt  want  on  the  programs  at  the  New- 
man. This  type  of  picture  is  not  only 
unique  and  unusual,  but  combines  all 
of  the  elements  of  a  scenic  and  maga- 
zine reel.  The  fact  that  they  are  out 
of  the  ordinary  and  entirely  different 
from  any  other  reel  release  make  them 
mc^t  desirable. 

"I  look  forward  to  this  single-reel  re- 
lease adding  considerable  drawing 
power  to  our  regular  program,  and  it 
is  my  opinion  that  Martin  Johnson  has 
given  us  a  single-reel  release  of  genuine 
merit." 


George  Walsh   Film  Pegun. 

William  Fox's  visualization  of  the 
popular  novel,  "Find  the  Woman,"  from 
the  pen  of  Gelett  Burgess,  with  the 
athletic  George  Walsh  as  the  star,  is 
under  way  at  the  Fox  studio  in  College 
Point.  N.  Y.  The  picture  is  being  di- 
rected by  George  Beranger.  Assisting 
the  director  is  Andrew  Culp,  while  the 
cameraman  is  Charles  Gilson. 

Playing  opposite  the  star  is  Doris 
Reid.  Pauline  Garron,  who  is  playing 
in  the  New  York  stage  success,  "Bud- 
dies," is  in  the  cast,  which  includes  also 
L.  R.  Wolheim,  Will  Dudd,  Walter 
Mann,  Jack  Raymond,  Warren  Cook, 
Sedric  Ellii  and  Jack  Hopkins. 


MRS.  SIDNEY  DREW  has  just  com- 
pleted "The  Charming  Mrs. 
Chase,"  first  of  her  series  of  "After 
Thirty"  comedies,  adapted  from  the 
noted  stories  by  Julian  Street,  in  which 
John  Cumberland  of  stage  and  screen 
fame  is  starred.  Production  of  the  initial 
two-reel  Drew  comedy  was  started 
more  than  a  month  ago  and  the  care 
and  attention  lavished  on  it  is  quite 
apparent  in  the  finished  production. 

Julian  Street,  author  of  the  series  of 
stories  with  which  Mrs.  Drew  is  work- 
ing, is  one  of  America's  famous  short 
story  writers.  Two  of  his  "After  Thir- 
ty" series  appeared  in  McClure's  maga- 
zine and  the  three  ensuing  subjects 
ran  in  the  Saturday  Evening  Post. 
These  stories  met  with  such  popular 
approval  that  they  were  published  in 
book  form  by  the  Century  Company. 

A  Prolific  Writer. 

In  addition  to  his  "After  Thirty"  se- 
ries, Mr.  Street  is  known  to  literary 
patrons  through  his  contributions  to 
the  American,  McClure's,  Saturday 
Evening  Post,  Cosmopolitan,  Collier's 
Weekly  and  other  big  magazines.  He 
also  collaborated  with  Booth  Tarking- 
ton  in  the  writing  of  the  celebrated 
stage  play,  "The  Country  Cousin." 

Street's  contribution  to  Collier's  of  a 
series  of  articles  entitled  "Abroad  at 
Home"  won  him  national  repute.  He 
visited  practically  every  big  city  in  the 
United  States  and  in  his  series  "reached 
the  heart"  of  these  cities. 

The  author  believes  in  taking  his 
characters  and  developing  them,  rather 
than  the  plot,  assuming  that  it  is  the 
unfolding  of  their  lives  that  count  most. 
He  does,  however,  also  inject  sufficient 
plot  into  his  articles  to  warrant  a 
maintenance  of  interest  and  suspense. 

One  of  the  first  persons  to  see  "The 
Charming  Mrs.  Chase"  was  Mr.  Street. 
Immediately  after  its  completion,  he 
was  called  into  conference  with  Mrs. 
Drew,  and  in  reality,  not  in  the  mind 
of  a  press  representative,  expressed  his 
hearty  approval  of  the  way  Mrs.  Drew 
handled  the  first  of  his  series. 

It  is  the  intention  of  Mrs.  Drew  to 
make  each  of  the  two  reelers  Pathe 
will  distribute  contain  all  the  elements 
that  won  renown  for  the  Drew  come- 
dies. 


Milton  Schwartz  Joins 

Louis  B.  Mayer  Forces 

MLTON  H.  SCHWARTZ'S  love  for 
theatricals,  which  clung  to  him 
through  eight  years'  study  of  the 
law  and  more  than  ten  years'  practice, 
has  drawn  him  into  the  film  game.  Giv- 
ing up  a  lucrative  practice  in  Oakland 
and  San  Francisco,  Schwartz  has  joined 
the  Louis  B.  Mayer  forces  at  the  Los 
Angeles  studio  and  is  now  assistant  to 
the  president. 

Schwartz  was  graduated  from  the 
University  of  California  with  the  degree 
of  B.  L.  in  1901.  The  two  years  follow- 
ing were  spent  in  post-graduate  work 
at  Columbia.  Later  he  obtained  an 
LL.  B.  degree  from  Hastings  College  of 
the  Law.  During  the  time  spent  at 
the  University  of  California,  Schwartz 


was  classmate  and  chum  of  Richard 
Walton  Tally,  playwright.  For  four 
years  they  wrote  and  produced  most 
of  the  plays  at  U.  of  C.  and  were  knowa 
as  the  comedy  team  of  "Schwartz  and 
Tully." 

For  three  years  after  leaving  college, 
Schwartz  coached  university  players  and 
wrote  plays.  At  college  he  was  active 
in  athletics  and  for  three  years  was 
university  yell  leader. 

Last  year  he  spent  a  number  of 
months  in  New  York  collaborating  with 
Tully  in  the  preparation  of  a  new  com- 
edy, which  he  has  just  compleicd.  His 
rich  legal  and  business  experience  will 
make  him  especially  valuable  as  an  ex- 
ecutive at  the  Mayer  studios. 


Two  Varieties  of  Grins. 

Extra  people  in  New  York  and  Cali- 
fornia are  failing  to  find  any  sunshine 
in  the  smile  of  "Tarzan."  Gene  Pollar, 
who  plays  "Tarzan,"  possesses  a  broad 
grin.  He  also  has  a  slender  smile  in 
his  bag  of  talents.  Prior  to  the  depar- 
ture of  "  The  Return  of  Tarzan"  com- 
pany for  the  west  coast  three  weeks 
ago,  several  of  the  big  fight  scenes  in 
the  picture  were  photographed  at  the 
Numa  Pictures  Corporation's  Yonkcrs 
studio. 

It  was  among  the  extra  men,  playing 
Arabs,  that  this  distinction  between 
Pollar's  grin  and  his  smile  was  first 
made.  When  Pollar  grinned,  he  waded 
into  his  fight  like  a  big  cub  and  as  long 
as  he  used  cub-tactics,  he  grinned.  But 
let  his  adversary  get  too  tough,  and  the 
grin  quickly  turned  to  the  glint  of  steel 
and  there  was  the  slender  smile  that 
had  the  punch  of  a  young  giant  in  back 
of  it. 


Expressions  of  Sympathy. 

Tarkington  Baker,  general  manager 
of  Universal  City,  has  just  received  a 
communication  from  the  secretary  of 
the  Smithsonian  Institute  enclosing 
copies  of  letters  sent  by  the  Belgian 
ambassador  and  by  Secretary  of  State 
Robert  Lansing,  extenditig  sympathy  to 
the  Smithsonian  Institute  and  the  fam- 
ilies of  Dr.  Armstrong  and  William 
Stowell,  on  the  death  of  the  explorers 
which  occurred  recently  in  the  Belgian 
Congo. 

Dr.  Armstrong  headed  an  expedition 
sent  out  jointly  by  the  Smithsonian  In- 
stitute and  the  Universal  Film  Manufac- 
turing Company  to  explore  Africa  with 
the  camera.  William  Stowell.  the  widely 
known  leading  man,  directed  the  photo- 
graphic end  of  the  expedition.  Both 
men  met  death  when  a  special  car  in 
which  they  were  riding  was  telescoped 
on  a  down  grade  by  a  runaway  tank 
car. 


Two  Standings  Support  Hope  Hampton. 

For  her  screen  debut,  which  also 
marks  the  initial  photoplay  made  by  the 
company  named  after  her,  Hope  Hamp- 
ton has  assembled  a  cast  of  merit.  Op- 
posite the  star  is  Wyndham  Standing. 
Others  in  the  cast  for  "A  Modern 
Salome"  are  Agnes  Ayres,  Arthur  Don- 
aldson, Percy  Standing  and  Sydney  L. 
Mason. 


January  17,  1920 


THE   MOVING   PICTURE  WORLD 


445 


Hayakawa  Has  Dual  Lover  Role  in 
His  New  Release,  ''Beggar  Prince 


AFTER  a  year  of  unbroken  success, 
Sessue  Hayakawa,  the  Japanese 
screen  artist,  makes  his  1920  debut 
in  the  Robertson-Cole  forthcoming  re- 
lease, "The  Beggar  Prince."  William 
Worthington,  who  directed  "The  Beggar 
Prince,"  is  unstinted  in  his  praise  of  the 
production  and  the  work  of  the  Orien- 
tal actor  and  declares  that  in  it  he  will 
mount  to  even  greater  success  than  he 
achieved  in  "The  Bottle  Imp,"  the  screen 
production  which  first  boosted  Haya- 
kawa's  stock. 

Scoring  even  greater  achievements 
than  dreamed  of  by  the  producers  in 
"The  Temple  of  Dusk,"  "Bonds  of  Hon- 
or," "His  Birthright."  A  Heart  in  Pawn," 
"The  Courageous  Coward,"  "His  Debt," 
"The  Man  Beneath,"  "The  Grey  Hori- 
zon," "The  Dragon  Painter,"  "The  Illus- 
trious Prince"  and  his  latest  release, 
"The  Tong  Man,"  all  sent  broadcast 
under  the  Robertson-Cole  banner,  a 
new  Hayakawa  is  born  to  the  film  world 
in  his  1920  debut,  say  Worthington. 

Now  Seen  aa  a  Lover. 

Hayakawa,  who  has  scored  in  light 
and  heavy  stellar  roles,  is  now  to  be 
seen  as  a  lover  of  the  times.  His  char- 
acter impersonations  which  reached 
their  greatest  height  in  "The  Tong  Man" 
have  made  him  known  as  a  finished  ar- 
tist. His  director  has  given  him  a  part 
in  which  he  can  display  his  original 
natural  make-up  and  portrayal  of  dif- 
ficult roles. 

In  order  to  obtain  quaint  effects  for 
"The  Beggar  Prince,"  Worthington,  with 
the  aid  of  Hayakawa,  had  erected  a 
fisher  village  and  a  palace  overlooking 
it.  A  group  of  classical  dancers  are 
seen  in  a  throne  room  ensemble,  where 
the  prince  is  entertained  by  their  dance. 
One  of  the  interesting  tricks  of  the 
camera  is  an  "eclipse"  obtained  by  the 
use  of  certain  cloud  effects.  Another 
trick  of  the  camera  enables  Hayakawa 
to  surpass  the  ancient  Danish  king  who 
tried  to  halt  the  flow  of  the  sea  and 
failed.  He  not  only  halts  the  sea  but 
makes  it  flow  backwards. 

Hayakawa  Has  Dual  Role. 

Sessue  Hayakawa,  in  this  picture,  has 
a  dual  role.  He  plays  the  part  of  a 
proud  arrogant  prince  and  of  a  humble, 
kindly  fisherman. 

Beatrice  La  Plante  is  the  leading 
woman.  Thelma  Percy,  sister  of  Eileen 
Percy  and  late  member  of  the  "Forever 
After"  company  under  Alice  Brady,  has 
the  second  feminine  role.  Others  sup- 
porting are  Bert  Hadley,  Robert  Bolder, 
Joseph  Swickard  and  Buddy  Post. 


Another    Big    Publicity  Tie-Up. 

By  a  special  arrangement  effected  by 
the  publicity  department  of  Famous 
Players-Lasky  Corporation,  the  mid- 
winter number  of  The  Pictorial  Review, 
on  the  newsstands  January  15,  carries 
a  full-page  portrait  of  Billie  Burke, 
Paramount-Artcraft  star.  The  portrait 
is  in  four  colors  and  is  a  reproduction 
of  an  original  pastel  by  Haskell  Coffin. 
More  than  two  million  copies  of  that 
will  be  in  circulation. 

The  circulation  manager  of  the  pub- 
lication is  instructing  his  circulation 
agents  throughout  the  country  to  get 
in    touch   with    the    Famous  Players- 


Lasky  branch  managers  in  their  respec- 
tive territories  and  to  obtain  from  them 
bookings  on  any  Billie  Burke  pictures 
on  and  around  January  15.  The  cir- 
culation agents  then  will  arrange  with 
the  45,000  news  dealers  handling  the 
magazines  to  display  the  portrait  of 
Miss  Burke  on  their  stands  or  in  their 
windows,  surrounding  by  stills  from 
whatever  Billie  Burke  production  the 
local  exhibitor  is  showmg  or  has  in 
early  contemplation. 


Announces  Madge  Kennedy  Release 

Judging  from  the  number  of  inquiries 
received  at  the  home  office  of  Goldwyn 
as  well  as  at  the  Goldwyn  exchanges, 
exhibitors  are  impatiently  awaiting  the 
release  of  the  next  Madge  Kennedy  pic- 
ture. It  is  nearly  six  months  since 
"Strictly  Confidential,"  the  last  of  Miss 
Kennedy's  starring  vehicles,  was  dis- 
tributed to  first  run  theatres.  During 
that  time,  the  Goldwyn  comedienne  took 
a  well  earned  vacation  in  the  East  and 
then  devoted  many  weeks  to  the  pro- 
duction of  Wallace  Irwin's  delightful 
creation,  "The  Blooming  Angel,"  which 
is  to  be  issued  shortly. 

Every  comic  moment  is  emphasized 
in  the  production  and  the  few  pathetic 
scenes  serve  only  to  heighten  the  gen- 
eral comedy  spirit.  Victor  L.  Schert- 
zinger  directed. 


Drew  Comedy  Completed. 

"The  Charming  Mrs.  Chase,"  first  of 
a  series  of  Mrs.  Sidney  Drew's  screen 
adaptations  to  be  based  upon  Julian 
Street's  "After  Thirty,"  has  been  cut 
and  assembled  and  is  now  at  the  Pathe 
Exchange  according  to  a  recent  report 
from  Mrs.  Drew's  studio. 

Immediately  following  the  finishing  of 
the  first  picture  of  her  new  series  Mrs. 
Drew  began  work  upon  the  second 
which  will  be  known  as  "The  Stimulat- 
ing Mrs.  Barton." 


File  Bill  for  Censor  Board. 

A  bill  to  establish  a  state  board  of 
review  to  pass  upon  all  motion  picture 
films  before  they  are  allowed  to  be 
presented  to  the  public  was  filed  with 
the  clerk  of  the  Massachusetts  House 
of  Representatives  by  Representative- 
elect  John  W.  McCormack  of  Boston 
for  M.  A.  O'Brien  of  2  Pleasant  street, 
Dorchester. 


Metro  Repairs  Home  Used 
As  "Old  Lady  31"  Location 

MANY    residents    of    Los  Angeles 
and  Hollywood  refuse  to  allow 
picture   companies   to   take  pic- 
tures aljout  their  homes  for  fear  of  hav- 
ing them  torn  up  and  left  in  a  state  of 
devastation." 

Edward  J.  Shulter,  supervisor  of  the 
exterior  art  at  the  Metro  studios  in 
Hollywood  made  this  statement  in 
describing  the  improvement  of  certain 
grounds  used  as  location  for  "Old  Lady 
31,"  by  Rachel  Crothers,  the  Screen- 
Classics,  Inc.,  production  in  which 
Emma  Dunn  is  starred. 

"Mistakes  made  by  small  companies 
in  earlier  days  of  picture-taking  deserve 
to  be  forgotten,  for  the  location  conduct 


of  responsible  producers  nowadays  is  ir- 
reproachable. 

"If  persons  who  cannot  forget  the  old 
errors  should  travel  out  the  San  Fer- 
nando Valley  and  look  at  the  work  that 
has  been  done  on  the  grounds  of  the 
Sunland  Hotel,  they  would  doubtless 
change  their  opinion. 

"Before  the  Metro  technical  depart- 
ment started  work  on  this  setting  it  was 
a  real  wreck.  Now,  however,  the 
grounds  have  been  laid  out  with  large 
flower  gardens,  shrubbery  has  been 
planted  and  the  old  building  repaired  so 
it  has  the  appearance  of  a  well  pre- 
served, old-fashioned  home." 

The  building  is  used  as  the  exterior 
of  the  old  women's  home,  an  important 
setting  in  the  story  of  "Old  Lady  31." 


Willis  &  Eckels  &  Mack 

Buy  Neighborhood  Paper 

WILLIS  ,&  ECKELS  &  MACK,  of 
Chicago,  has  added  another  de- 
partment to  its  successful  and 
rapidly  growing  service  station  by  pur- 
chasing from  Jacob  Smith  the  Interstate 
Film  Review,  a  paper  devoted  to  the  in- 
terests of  the  exhibitors  and  exchange- 
men  of  Illinois,  Indiana  and  Wisconsin. 
Beatrice  Barrett,  who  has  been  editor 
of  the  Interstate  Film  Review  since  its 
inception,  has  been  retained. 

Jack  Willis,  Eddy  Eckels  and  Irving 
Mack  started  in  partnership  with  the 
idea  of  establishing  a  real  service  sta- 
tion for  the  motion  picture  men  in  Chi- 
cago and  vicinity.  They  first  offered 
filmcraft,  adcraft  and  printcraft  —  fur- 
nishing film  trailers,  handling  advertis- 
ing and  publicity  campaigns  for  theatres 
and  exchanges  and  taking  care  of  their 
printing.  Then  they  found  they  broad- 
ened their  activities  by  purchasing  the 
Central  Theatre  Supply  Company,  which 
enabled  them  to  supply  all  accessories. 

With  the  purchasing  of  the  Interstate 
Film  Review  they  are  still  further  ex- 
panding by  furnishing  the  industry  in 
Illinois,  Indiana  and  Wisconsin  with  a 
paper  devoted  exclusively  to  the  inter- 
ests of  these  three  states,  teeming  with 
news  of  the  immediate  vicinity. 

■iiilliliiiiiiiiiiiiiiiiiiiiiiiiiitiriiiiiiMiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiMiiMiiiiiiiiiiiiiiiiiiiuiiiiiiiiiiiriiiKiiiiiiiiniiiiiiul 


Jack  Fauntleroy  Dempsey 

Beau  Brummel  et  al  helps  Eileen  Sedfrwick, 
leading   woman   in   his   Pathe  serial. 
"Daredevil  Jack,"  into  her  car. 


-446 


THE    MOVING    PICTURE  WORLD 


January  17,  1920 


Goldwyn  Purchases  Screen  Rights 

to  ''Officer  666"  a  Stage  Success 


OFFICER  666,"  conceded  to  be  one 
of  the  greatest  farce  successes  in 
the  history  of  the  modern  stage, 
has  been  purchased  by  Goldwyn  Pictures 
Corporation  and  will  be  given  an  elab- 
orate production  in  keeping  with  the 
importance  of  the  play  that  scored  a 
sensational  triumph  on  Broadway  in 
1912,  and  has  not  yet  exhausted  its  popu- 
larity as  a  stock  and  road  attraction. 

Goldwyn  has  not  announced  who  will 
play  the  characters  originally  inter- 
preted on  the  stage  by  Wallace  Eddinger 
and  George  Nash.  It  may  be  surmised, 
however,  that  "Officer  666"  would  be  an 
ideal  starring  vehicle  for  Tom  Moore. 

The  fame  of  this  melodramatic  farce, 
as  it  is  termed,  has  become  country-wide 
since  the  New  York  premiere  under  the 
management  of  Cohan  &  Harris  at  the 
Gaiety  Theatre,  January  28,  1912.  The 
engagement  at  the  Gaiety  marked  a 
record  for  the  season  and  soon  addi- 
tional companies  were  formed  to  visit 
Chicago,  Boston  and  other  large  cities. 

More  Road  Companies  Formed. 

These  were  not  sufficient  to  cover  the 
country  adequately,  however,  and  in  1913, 
Cohan  &  Harris  organized  a  number  of 
additional  road  companies  with  the  re- 
sult that  the  play  in  stage  form  is  known 
to  practically  every  audience  in  the 
country. 

"Officer  666"  was  the  first  play  by  Au- 
gustin  MacHugh,  an  actor  who  drew 
upon  his  actual  stage  experience  in  con- 


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Deinpsey,  world's  champion  heavy- 
weight, is  making  his  screen  debut. 
First  it  was  "Dead  or  Alive."  This  was 
changed  to  "Daredevil  Durant,"  and 
now  the  final  title  is  announced  as 
"Daredevil  Jack." 

Dempsey  has  two  leading  women  with 
almost  equally  important  parts.  One  is 
Josephine  Sedgwick  and  the  other  is 
Ruth  Langston.  The  heavy  is  Hershall 
Mayall,  a  well  known  screen  actor.  The 
rest  of  the  cast  includes  Lon  Chaney, 
Frederick  Starr,  Frank  Lanning,  Edward 
Hearn,  Albert  Cody  and  Al  Kaufman. 
W.  S.  Van  Dyke  is  directing  and  Charles 
Chick  is  his  assistant. 


Prisoners  See  Motion  Picture*. 

For  the  first  time  in  twenty-five  years 
the  regular  routine  of  the  Kingston, 
Ontario,  was  disturbed  in  order  to  pro- 
vide a  pleasant  diversion  for  the  guests, 
when,  on  December  30,  a  moving  pic- 
ture performance  was  conducted  in  the 
assembly  hall  of  the  prison.  The  films 
were  provided  by  the  Department  of 
Trade  and  Commerce,  Ottawa,  and  the 
pictures  consisted  of  Canadian  scenics. 
The  views  included  interesting  and  pic- 
turesque spots  in  all  parts  of  the 
Dominion.  A  number  of  the  prisoners, 
who  were  doing  long  sentences,  had 
never  seen  moving  pictures  before,  and 
the  presentation  was  received  with 
enthusiasm. 


Report   Small   Sells  Theatres. 

Ambrose  Small,  of  Toronto,  until 
recently  owner  or  lessee  of  a  score  of 
theatres  throughout  Ontario,  has  been 
forced  to  take  a  complete  rest  from 
business  affairs  because  of  a  break- 
down. The  Small  circuit  of  theatres 
has  had  a  combination  policy,  pictures 
and  vaudeville  being  presented  and 
accommodations  being  provided  for 
road  shows.  The  whole  chain,  it  is  de- 
clared, has  been  sold  to  the  British- 
Canadian  syndicate  which  has  been  or- 
ganized under  the  name  of  Trans-Can- 
ada Theatres,  Limited,  with  headquar- 
ters in  Montreal.  The  sum  of  $2,000,000. 
is  reported  to  have  been  paid  for  Mr. 
Small's  holdings. 


Evelyn  Greeley 

(Jetting  ready  for   her   next  starring 
vehicle,  to  be  made  by  Producers' 
Security  Corporation. 


structing  a  technically  perfect  rapid- 
action  farce,  combined  with  exciting 
melodrama.  It  happens  to  be  exactly 
the  type  of  farce  that  is  best  suited 
to  screen  presentation.  The  three  acts 
are  replete  with  action  from  start  to 
finish  and  the  clearly  drawn  characters 
are  of  the  kind  that  may  be  clearly 
■  portrayed  in  motion  pictures. 


Another   Title   for   Dempsey  Serial. 

Every  week  a  new  title  is  announced 
for    the    Pathe    serial   in    which  Jack 


Realart  Plans  Exchange 

Building  in  Los  Angeles 

REALART  will  build  a  $100,000 
structure  in  Los  Angeles  to  house 
its  local  exchange.  The  acquisi- 
tion by  Realart  of  its  own  building, 
which  will  be  modern  in  every  detail, 
is  cited  as  being  in  keeping  with  the 
rapid  progress  which  this  corporation 
has  made  since  its  inception  six  months 
ago,  and  as  substantial  indication  of  the 
company's  intention  to  remain  a  per- 
manent factor  in  the  motion  picture 
industry. 

Oren  F.  Woody,  Los  Angeles  mana- 
ger for  Realart,  has  just  signed  a  ten- 
year  lease  on  the  property  at  812  South 
Olive  street  for  the  erection  of  the  ex- 
change building.  A  large  frame  struc- 
ture was  recently  removed  to  permit 
the  beginning  of  construction  on  Real- 
art's  new  building. 

According  to  the  plans  now  in  hands 
of  local  contractors,  Realart  will  have 


one  of  the  best  equipped  exchange  build- 
ings in  the  country,  thoroughly  modern 
in  every  respect  and  designed  with  es- 
pecial thought  to  the  necessities  and 
conveniences  of  exhibitors.  The  new 
structure  is  scheduled  for  completion  by 
March  1,  when  Realart  will  leave  its 
present  location  at  209  Knickerbocker 
Building. 


Start  Work  on  "Fighting  Chance" 

The  opening  scenes  of  "The  Fighting 
Chance,"  Robert  W.  Chambers"  novel, 
now  being  translated  to  the  Paramount- 
Artcraft  screen  by  a  selected  cast  under 
the  direction  of  Charles  Maigne,  have 
been  made  on  location  where  the  hunt, 
a  feature  of  the  earlier  chapters  of  the 
story,  has  been  staged.  A  number  of 
notable  players  appear  in  this  film,  in- 
cluding Conrad  Nagle  and  Anna  Q.  Nils- 
son  in  the  leading  roles,  and  such 
prominent  figures  as  Dorothy  Daven- 
port, (Mrs.  Wallace  Reid)  and  Beatram 
Grassby.  The  scenario  for  the  photo- 
play was  written  by  Will  M.  Ritchey. 


Stranded  on  Goat  Island 

Is  Fay  Tincher  here  in  "Go  West.  Young 
Woman,"  her  newest  Christie. 


Mayer  Studios  Nearing  Completion. 

The  new  $250,000  Louis  B.  Mayer 
studios,  3800  Mission  Road,  Los  Angeles, 
are  now  practically  completed.  The 
fourth  stage,  85  by  210  feet,  is  nearing 
completion  and  the  spacious  administra- 
tion buildings  are  completed  with  the 
exception  of  interior  decorations. 

Individual  dressing  bungalows  for 
Louis  B.  Mayer's  First  National  stars, 
Anita  Stewart  and  Mildred  Harris 
Chaplin,  have  been  built  among  the 
eucalytus  trees.  These  and  the  admin- 
istration buildings  are  of  French  chateau 
architecture  of  the  medieval  age. 


Hertman  Brings  Swiss  Scenics. 

Milton  Ray  Hertman,  representative 
of  the  Swiss  Eagle  Film  Enterprise,  has 
just  arrived  from  Berne,  Switzerland, 
and  taken  up  his  residence  at  40  Bev- 
erly Road,  Ridgewood,  N.  J.  He  has 
brought  with  him  a  set  of  Swiss  Nature 
films.  Among  them  is  a  film  of  "Swiss 
Boy  Scouts  Mountaineering,"  which 
shows  the  life,  work  and  play  of  the 
scouts.  Also  he  brought  a  series  of 
films  taken  from  aeroplanes  in  the 
Swiss  high  Alps. 


January  17,  1920  ''I 


THE    MOVING   PICTURE  WORLD 


447 


Score  of  First-run  Theatres  Book 

Louise  Glaum  in  Read  Production 


National  Announces  New  Officers. 

The  new  officers  of  the  National  Film 
Corporation  of  America,  who  were 
elected  since  the  death  of  "Smiling  Bill" 
Parsons,  the  National's  founder,  are: 
Harry  M.  Rubey,  president;  treasurer, 
Crawford  G.  Logan;  secretary,  William 
La  Plante;  vice-president  and  general 
manager,  L  Bernstein.  The  present  Na- 
tional Film  Corporation  was  organized 
December  30,  1915. 


Mabel  Normand  Returns  to  Coast. 

After  a  two-month's  vacation  in  New 
York,  Mabel  Normand,  the  Goldwyn 
comedienne,  has  left  for  the  Culver 
City  studios.  When  she  arrives  on  the 
Coast,  Miss  Normand  will  find  every- 
thing in  readiness  for  the  beginning  of 
work  on  her  next  production,  which, 
it  is  announced  at  the  Goldwyn  offices, 
will  be  "The  Girl  With  the  Jazz  Heart," 
a  novelette  by  Robert  Shannon  pub- 
lished in  Munsey's  Magazine. 


Oh,  Beautiful! 

Is  John  Barrymore  in  his  Paramount-Art- 
craft,  "Dr.  Jekyll  and  Mr.  Hyde." 

niltMnilHiiniiiiiii,iiiiiiiriiiiii)iiiiimiiti<ii(iiii<iitiiiiiritiiM(Miiiiiiiiiiiiiriiiiiiiiiiillliiiiliilliillnitiiiiiil1llllll 

Her  Vacation  Ends. 

Corinne  Griffith,  who  has  been  spend- 
ing the  Christmas  holidays  at  Toronto, 
Canada,  is  back  at  Vitagraph's  Brooklyn 
studio,  hard  at  work  on  "Deadline  At 
Eleven,"  the  newspaper  story  which  was 
written  especially  for  her  by  Ruth  Byers. 
Rapid  progress  is  being  made  on  the 
picture  under  the  the  direction  of  Geo. 
Fawcett. 

Meantime,  Vitagraph  will  release  an- 
other Griffith  feature,  "Human  Col- 
lateral," based  on  "The  Last  Woman," 
a  story  by  Frederic  Van  Renssealer  Dey. 
This  will  be  released  late  in  January. 


Salesman   Praised   for  Courage. 

R.  E.  Goldsmith,  a  film  salesman 
attached  to  the  Washington,  D.  C, 
branch  of  Realart  Pictures  Corporation, 
has  been  officially  praised  by  the  United 
States  Railroad  Administration  for 
courageous  work  iii  a  wreck  on  the 
Norfolk  and  Western  Railroad  at  Wal- 
ton, Va.,  on  Dec.  18,  in  which  five  per- 
sons were  killed  and  eleven  injured. 

Mr.  Goldsmith,  who  was  practically 
unharmed,  has  written  a  letter  to  W. 
H.  Rippard,  Realart  manager  at  Wash- 
ington, telling  of  his  experiences. 


BY  all  odds  the  most  noticeable 
thing  about  J.  Parker  Read,  Jr., 
productions  is  the  rapidity  with 
which  they  are  booked  by  the  big  first- 
run  theatres  of  the  largest  American 
cities.  This  young  producer,  who  divides 
no  responsibility  with  other  for  the  big 
pictures  he  makes,  has  so  thoroughly 
established  his  standards  of  production 
and  dramatic  construction  that  his  mar- 
ket expectently  awaits  the  issuing  of  his 
releases  through  the  W.  W.  Hodkinson 
Corporation,  his  distributors. 

"The  Lone  Wolf's  Daughter,"  the  big- 
gest and  newest  of  the  Louise  Glaum 
productions  under  the  Read  imprint, 
commanded  "time"  in  the  nation's  big- 
gest houses.  Managing  Director  Ed- 
ward J.  Bowes,  of  the  Capitol  Theatre, 
New  York,  booked  it  for  presentation 
the  week  of  January  18;  T.  L.  Tally 
booked  it  for  a  prompt  first-run  at 
Tally's,  Los  Angeles;  W.  C.  Dineen,  gen- 
eral manager  of  the  Harry  Moir  thea- 
tres in  Chicago,  gave  it  a  day  and  date 
American  premiere  at  the  Boston  and 
Rose  Theatres;  Stillwell's  Casino,  Spo- 
kane, began  playing  it  when  uncertain 
whether  the  necessary  accessories  would 
arrive  for  the  opening  day,  and  Tom 
Moore,  Washington's  big  exhibitor, 
opened  it  for  a  three-weeks'  continuous 
engagement  at  his  big  Rialto. 

Two  Pictures  in  a  Year. 
Mr.  Read,  a  year  ago,  determined  to 
make  Louise  Glaum  one  of  the  great  ar- 
tistic and  commercial  successes  among 
screen  stars  and  to  deny  her  nothing  in 
stories,  production  and  technical  re- 
sources that  would  delay  her  progress. 
In  a  year  he  has  made  but  two  produc 
tions,  "Sahara,"  a  summer  and  fall  sea- 
son success  that  continues  to  command 
important  bookings,  and  "Tho  Lone 
Wolf's  Daughter,"  by  Louis  Joseph 
Vance. 

Among  the  first-run  bookings  an- 
nounced for  "The  Lone  Wolf's  Daugh- 
ter" during  the  current  week  are:  The 
Blackstone,  Pittsburgh;  Colonial,  To- 
ledo; Strand,  Nashville;  Poll's  Theatre, 
Wilkes-Barre,  Pa.;  William  Penn,  Ches- 
ter, Pa.;  Cosmo,  Gary,  Ind. ;  Avon,  De- 
catur, 111.;  Park,  Champaign,  111.; 
Empress,  Ottumwa,  Iowa;  Victor,  Mc- 
Keesport,  Pa.;  Poll's  Theatre,  Scranton, 
Pa. 

Universal  Has  Replica 

of  Mosque  of  St.  Sophia 

A MASSIVE  interior  set  has  been 
constructed  at  Universal  City  for 
a  single  sequence  of  scenes  in 
"The  Beautiful  Begger,"  the  story  by 
H.  H.  Van  Loan  now  benig  produced 
by  Universal  with  Priscilla  Dean  as 
star  and  Tod  Browning  as  director. 

The  set  is  a  faithful  reproduction  of 
the  interior  of  the  mosque  of  St.  Sophia 
in  Constantinople  and  is  142  feet  wide 
and  228  feet  in  length.  The  walls  are 
of  imitation  marble  and  there  are  thirty- 
two  huge  marble  pillars  in  four  stately 
rows.  Every  detail  of  the  famous 
mosque  has  been  carried  out,  even  to 
the  intricate  mosaic  designs,  bronze 
doors  and  delicate  scroll  work. 

There  are  no  seats  in  this  edifice,  but 
long  prayer  cushions  are  laid  along  the 
floor  in  parallel  lines,  and  on  these  tho 


Mohammedans  kneel  and  pray.  No 
women  are  permitted  to  enter  the 
mosque  and  one  of  the  big  situations  in 
the  story  rests  on  the  entrance  of  Sari, 
played  by  Priscilla  Dean,  a  beggar  girl 
of  Stamboul,  into  the  house  of  worship, 
where  witnesses  a  crime  committed. 

More  than  forty  sets  have  already 
been  constructed  for  this  big  produc- 
tion, which  will  cost  upwards  of  $250,- 
000,  Universal  claims. 


Bal  Masque  in  New  Rolin  Comedy. 

An  elaborate  Bal  Masque  is  a  feature 
of  "Slippery  Slickers,"  the  new  Rolin 
comedy,  which  will  be  released  by 
Pathe  January  18.  "Snub"  Pollard  is 
starred,  with  Eddie  Boland  appearing  as 
the  sly  sleuth  on  the  trail  of  the  "slick- 
ers." An  unusually  large  company,  gor- 
geous gowns  for  the  Masque,  and  a 
number  of  beautiful  sets,  were  used. 


Flynn  Visits  Cuba. 

N.  J.  Flynn,  of  Richards  and  Flynn, 
Kansas  City  agency  for  the  First  Na- 
tional Film  Company,  left  recently  on 
an  extended  trip  to  Cuba.  While  in 
Cuba  Mr.  Flynn  will  visit  many  of  the 
old  historical  places  with  a  view  to  get- 
ting ideas  for  the  decoration  of  the 
Twelfth  Street  Theatre  being  erected 
by  this  firm  at  211  East  Twelfth  street. 


Starts  New  Picture. 

Clara  Kimball  Young,  having  com- 
pleted all  work  on  "The  Forbidden 
Woman,"  her  second  Equity  production, 


The  End  of  the  Trail. 

A  fine  bit  of  work  is  Hobart  Bosworth'8 
Ince-Paramount,  "Behind  the  Door." 


which  will  be  released  early  in  Janu- 
ary, has  started  work  on  "The  Soul 
of  Rafael,"  by  the  American  author, 
Marah  Ellis  Ryan.  Together  with  Miss 
Young,  Mrs.  Ryan  will  personally  super- 
vise all  costuming  and  detailed  re- 
search work  connected  with  the  produc- 
tion, according  to  arrangements  entered 
into  between  the  author  and  Harry  Gar- 
son,  producer. 


448 


THE    MOVING    PICTURE  WORLD 


January  17,  1920 


Kentucky  May  Not  Be  Able  to  Sell  Its  Mountain  Dew,  But  Its  Colonels  Are  Always  Marketable. 

Presenting  scenes  from   "The  Kentucky  Colonel."  National  Film's  feature,  with  Elinor  Field  and  J.  J.  DowUng- 


Selznick  Announces  His  Plans  for 

Twenty-three  New  Foreign  Branches 


FOLLOWING  close  upon  the  heels  of 
the  New  Year  announcements  car- 
rying the  news  of  the  expansion  of 
various  departments  of  Select  Pictures 
and  Selznick  Enterprises,  it  is  made 
known  by  Lewis  J.  Selznick  that  plans 
are  under  way  to  add  several  selling 
and  distributing  branches  to  the  organi- 
zation in  England,  Scotland.  Ireland, 
France,  Holland,  Belgium,  Spain,  Italy 
and  Switzerland. 

The  growth  of  Select,  it  is  announced, 
makes  it  necessary  to  add  these  branches 
to  the  English  and  French  corporations. 

Twenty-three  new  branches  will  be 
established,  according  to  the  Selznick 
statement,  nine  of  them  being  under  the 
English  corporation  and  the  balance  un- 
der the  French.  Select  Pictures  Cor- 
poration. Ltd..  London,  presided  over 
by  Maxwell  Milder  and  Edith  Kock,  in- 
tends to  open  branches  at  London,  Birm- 
ingham, Liverpool,  Manchester,  Leeds 
and  Newcastle,  England;  Glasgow, 
Scotland;  Cardiff,  Wales,  and  Dublin, 
Ireland. 

Select  Pictures  Corporation,  Ltd.,  in 
Paris,  managed  by  Jean  Rosen,  plans  to 
establish  branches  at  The  Hague,  Hol- 
land; Brussels,  Belgium;  Lille,  Paris, 
Strasbourg,  Bordeaux,  Lyon  and  Mar- 
seilles, France;  Madrid  and  Barcelona, 
Spain;  Milan,  Venice  and  Rome,  Italy, 
and  Geneva,  Switzerland. 

Joseph  L.  Plunkett  is  general  Euro- 
'  pean  representative,  with  oflfices  at  the 
Hotel  Savoy.  Lond.on. 

The  Canadian  corporation  of  Select, 
in  Toronto,  of  which  Phil  Kauffman  is 
managing  director,  has  branches  at  Cal- 
gary, Montreal,  St.  John,  Toronto,  Van- 
couver and  Winnipeg. 

D.  J.  Selznick  is  managing  director  of 
the  Select  Pictures  Corporation,  Ltd., 
of  Sidney,  New  South  Wales,  Australia; 
Phil  Sleznick,  representative;  Hyman 
Fine,  representative,  and  John  Corbett 
Jones,  general  manager. 

The  revised  list  of  Select  branch 
offices  in  the  United  States  shows  rep- 
resentation in  over  twenty-five  cities 
throughout  the  country. 


ing  Blanche  Sweet,  which  is  released  by 
Pathe  January  11,  will  exceed  all  of 
the  star's  former  pictures,  according  to 
reports  coming  in  daily  from  the  differ- 
ent Pathe  Exchanges.  Exhibitors  who 
have  realized  the  star's  drawing  power 
since  her  return  to  the  screen  in  "A 
Woman  of  Pleasure,"  are  looking  for- 
ward to  a  winner  with  this  new  Pathe 
Special  and  are  adding  it  to  their  lists 
of  big  picture  bookings. 


Famous  Players'  Studios 

in  Hollywood  Are  Active 

THIS  is  one  of  the  busiest  seasons 
that  has  ever  been  experienced  at 
the  Famous  Players-Lasky  studio 
in  Hollywood,  Cal.,  as  a  result  of  the 
fact  that  during  the  next  few  weeks  five 
or  six  new  productions  will  be  started 
and  all  require  a  geat  number  of  spe- 
cial sets. 

Each  of  the  big  studio  stages  is  filled 
with  framework,  sets  just  begun,  others 
in  different  stages  of  construction  and 
still  others  completed  and  decorated. 
These  sets  will  be  later  employed  for 
interiors  and  some  exteriors  for  forth- 
coming productions,  including  "The 
Round-Up, "  "Thou  Art  the  Man,"  "The 
Dancin'  Fool,"  "Held  by  the  Enemy," 
"Mrs.  Temple's  Telegram"  and  "The 
Prince  Chap." 

Charles  F.  Eyton,  general  manager; 
Fred  Kley,  studio  manager,  and  the  oth- 
er executives  are  busy  every  moment  of 
the  day  for  the  present  activities  are,  it 
is  understood,  but  a  fore-runner  for 
the  actual  activity  at  the  big  plant  in 
the  months  to  come. 


"Fighting  Cre$»y"  Booking  Fast. 

The  popularity  of  "Fighting  Cressy," 
the  Jesse  D.  Hampton  production  starr- 


Serial  Making  Startles 

Staid  Natives  of  China 

MOVING  picture  production  in  the 
Far  East  is  not  without  its 
humorous  side.  From  Shanghai, 
China,  comes  a  clipping  of  the  North 
China  Daily  News  relating  to  the  prog- 
ress which  Marie  Walcamp's  party  is 
making  in  the  Orient. 

The  party,  headed  by  Henry  McRae, 
is   filming  the   Universal   serial,  "The 


Dragon's  Net,"  with  Marie  Walcamp  do- 
ing stellar  honors.  The  plot  of  the  se- 
rial takes  the  party  to  Shanghai  and 
then  further  afield  to  Peking  and  the 
Gobi  desert.  From  there  they  will  go 
to  Hong  Kong  and  Manilla  and  after- 
wards to  India,  where  they  will  be  en- 
gaged on  a  separate  picture. 

On  the  trip  across  the  Pacific  to 
Japan,  the  screen  artists  were  a  source 
of  continual  wonderment  to  the  pas- 
sengers and  crew  because  of  the  thrilling 
stunts  they  were  pulling  off  occasionally. 
The  staid  travelers  were  alarmed  when 
Miss  Walcamp,  in  evening  dress,  dived 
off  the  side  of  the  ship. 

In  Japan  a  number  of  places  were 
used  as  settings  for  parts  of  the  serial. 
Yokohoma,  Tokio  and  Kamakura  all 
play  parts  in  the  picture  while  Miss  Wal- 
camp in  the  character  of  a  pilgrim  acted 
one  episode  with  the  great  Daubutsu  as 
an  important  part  of  the  background. 
Even  Fujiyama  figures  prominently  in 
the  play  and  scenes  are  taken  on  and 
about  the  mountain. 


Bruggy  Inherits  Fortune 
With  Advent  of  Leap  Year 

JACK  ROOSEVELT  BRUGGY,  for- 
merly director  of  projection  for 
First  National  Exhibitors  Circuit,  is 
now  one  of  the  richest  men  who  ever 
operated  a  projection  machine.  The 
news  that  he  had  been  left  a  fortune 
by  an  uncle  in  Ireland  reached  him 
along  with  a  cablegram  from  attorneys 
in  England,  advising  him  to  sail  imme- 
diately for  Great  Britain  to  attend  to 
the  details  connected  with  administrat- 
ing the  estate,  which,  it  is  said,  ap- 
proaches the  six-figure  mark. 

A  number  of  offers  to  place  Mr. 
Bruggy  at  the  head  of  a  motion  picture 
corporation  have  been  made,  but  thus 
far  he  has  declined  them  in  favor  of 
applying  for  stock  worth  nearly  $500,000 
in  the  Greater  First  National  Theatres. 

Mr.  Bruggy's  acquaintance  in  New 
York  City  embraces  practically  every 
distributing  and  producing  concern.  He 
has  traveled  widely  in  England,  Ireland, 
France,  China,  Egypt  and  South 
America  and  is  considered  a  keen  stu- 
dent of  all  phases  of  the  motion  picture 
industry. 

Mr.  Bruggy  received  word  of  the 
legacy  about  the  time  he  was  observing 
the  advent  of  the  New  (Leap)  Year. 
He  is  unmarried. 


January  17,  1920 


THE   MOVING   PICTURE  WORLD 


449 


Fine  for  "Flu-Closing"  Illegal. 

Nearly  a  year  ago  George  J.  Schade, 
a  Sandusky  exhibitor,  was  fined  $100 
for  keeping  his  house  in  operation  when 
the  City  Health  Director  Schoepfel  or- 
dered him  to  close.  Manager  Schade 
carried  the  case  through  all  the  inter- 
mediate courts  until  it  came  to  an  appeal 
before  Judge  Williams  who  ruled  that 
city  authorities  did  not  clothe  the  health 
director  with  power  to  make  his  order 
hold  good.   

Community  Picture  Bureau 
Director  Back  from  Russia 

HOWARD  CONKLIN,  JR.,  overseas 
director  of  the  Community  Motion 
Picture  Bureau,  has  arrived  from 
London  and  has  brought  with  him  many 
interesting  sidelights  on  the  work  of 
the  bureau  in  supplying  films  to  all' 
American  soldiers  overseas.  During  two 
months  just  prior  to  the  evacuation  of 
Archangel  by  American  and  Allied 
forces,  Mr.  Conklin  directed  motion  pic- 
ture showings  in  Russia.  As  chief  of 
the  stafi  in  .'\rchangel  Mr.  Conklin  was 
responsible  for  keeping  in  circulation 
150,000  feet  of  film  a  week  in  forty-five 
army  camps  in  Russia. 

Films  from  the  bureau  were  shown  not 
only  to  American  soldiers,  but  also  to 
Russian,  French  and  British  fighters  in 
the  nortliland,  and  the  pictures  some- 
times had  to  be  titled  in  Russian  or 
French. 

"Keeping  films  in  circulation  presented 
a  problem.  First,  it  was  hard  to  get  new 
stuflf  into  Archangel  on  account  of  the 
uncertainty  of  ocean  transportation. 
Then,  we  had  to  make  our  own  trans- 
portation in  Russia,  and  we  called  into 
use  dog  sleds  and  reindeers,"  said  Mr. 
Conklin. 

Mr.  Conklin  says  that  pictures  in  Rus- 
sia have  met  with  such  success  that,  in 
spite  of  the  abrupt  termination  of  Amer- 
ican and  Allied  field  service,  local  gov- 
ernments are  carrying  out  the  work. 
"The  one  great  effect  the  film  has  had 
on  the  Russian  is  making  him  want  to 
live  the  life  he  sees  in  pictures  of 
American  communities." 


Advertising  for  Exhibitors,  the  del>art- 
ment  conducted  by  Ef>es  Winthrofi  i>at- 
gent,  is  full  of  live  suggestions  this  week. 
Read  it. 


Exhibitors  in  Small  Towns  Find 

Pat  he  s  Specials  Box  Office  Winners 


AN  example  which  should  prove  con- 
vincing to  the  small  town  exhibi- 
tor that  big  feature  productions 
can  be  shown  to  advantage  in  the  small 
towns  as  well  as  the  large  cities,  and 
swell  their  box  office  receipts  at  the 
same  time,  is  shown  by  the  record 
established  by  Pathe's  Minneapolis 
branch. 

Within  a  month's  time  the  little  town 
of  Portland,  N.  D.,  although  having  a 
population  of  only  581,  saw  the  follow- 
ing features  and  special  Pathe  features: 
"The  Gay  Old  Dog,"  "The  World 
Aflame,"  "The  13th  Chair,"  "A  Woman 
of  Pleasure,"  "Oh  Boy,"  "The  Right  to 
Live,"  "The  Moonshine  Trail,"  "Dawn," 
"Prince  and  Betty,"  "The  Virtuous  Mo- 
del," "The  A.  B.  C.  of  Love,"  "Twin 
Pawns,"  "Damsel  in  Distress"  and  "The 
Master  Man."  In  Northwood,  N.  D., 
which  has  a  population  of  769,  fourteen 
Pathe  features  were  shown  within  a 
month's  time. 

The  Northwood  exhibitor  was  more 
than  pleased  with  the  result  of  his 
bookings  and  said,  "I  certainly  believe  I 
owe  a  great  debt  to  Pathe  for  con- 
vincing me  that  bigger  and  better  pic- 
tures would  not  only  be  a  big  asset 
from  a  box-office  standpoint  but  would 
also  increase  the  local  interest  in  pic- 
ture plays." 


modern  character.  President  Wood- 
ward is  scouring  the  motion  picture 
field  to  secure  the  highest,  degree  of 
talent  possible  among  the  directors  who 
have  made  notable  pictures.  Mr.  Wood- 
ward proposes  to  impose  no  limit  on 
the  price  that  he  will  pay  for  popular 
successful  plays  and  novels  for  pictur- 
izaiion  purposes.  Negotiations  are  un- 
der way  with  several  stars  whose  work 
has  won  them  preeminence.  Stories  and 
plays  will  be  secured  whose  locales  par- 
ticularly lend  themselves  to  produc- 
tion in  and  around  Denver.  The  scenic 
opportunities  offered  by  Colorado  will 
be  utilized  to  the  fullest  degree. 

Mr.  Woodward  is  now  on  his  way 
East.  Upon  his  arrival  in  New  York,  he 
will  be  ready  to  make  announcements 
as  to  the  personnel  of  his  producing 
organization. 


Republic  to  Distribute 

Six  Enwood  Films  a  Year 

AMONG  the  important  contracts  en- 
tered into  by  Lewis  J.  Selznick, 
advisory  director,  and  Briton  N. 
Busch,  president  of  the  Republic  Dis- 
tributing Corporation,  is  one  with  the 
Enwood  Feature  Picture  Company 
through  O.  D.  Woodward,  president  and 
general  manager,  whereby  this  organ- 
ization will  produce  and  distribute 
through  the  Republic  a  minimum  of  six 
super  features  each  year. 

The  Enwood  Feature  Picture  Company 
has  its  studios  located  in  Denver.  The 
building  and  appliances  are  of  a  most 


Resigns  from  Agriculture  Department. 

The  Department  of  Agriculture  has  an- 
nounced the  resignation  of  Don  Carlos 
Ellis,  who  for  the  last  two  years  has 
been  in  charge  of  the  motion  picture 
activities  of  the  department.  Before 
joining  the  Department  of  Agriculture, 
Mr.  Ellis  was  in  charge  of  educational 
work  for  the  United  States  Forest  Ser- 
vice. 

Mr.  Ellis,  it  is  understood,  has  re- 
signed to  accept  a  position  as  super- 
intendent of  educational  work  for  a 
New  York  film  company. 


"Lady  Roses's  Daughter"  Completed. 

Hugh  Ford  has  finished  the  filming 
of  "Lady  Rose's  Daughter,"  one  of  the 
best  known  works  of  Humphrey  Ward, 
in  which  Elsie  Ferguson  is  starred  for 
Paramount-Art  craft. 


Bregstein  Visits  Southwest. 

Nat  Bregstein,  circulation  expert  of 
Moving  Picture  World,  is  visiting  ex- 
hibitors in  the  Southwest.  Before  he 
completes  his  present  trip  he  will  have 
visited  the  Pacific  Coast  and  some 
sections  of  Canada. 


A  Prince  of  a  Beggar 

Is  Seasue  Hayakawa  In  his  latest  Superior  Picture  for  Robertson-Cole,  "The  Beggar  Prince." 


450 


THE    MOVING    PICTURE  WORLD 


January  17,  1920 


A  Panoramic  Glimpse  of  Four  Pathe  Serials  with  Five  Money-Making  Start. 

From  left  to  right:    Jack  Dempsey  in  "Daredevil  Jack";  Ruth   Kolaiid  in  "The  Adventures  of  Ruth":  Pearl  White  In 
"The  Black  Secret";  and  George  Seitz  and  Marguerite  Courtot   in   "Bound  and  Gagged." 


Loew  to  Spend  $10,000,000  in 

Erectmg  or  Acquiring  Theatres 
in  the  South  and  the  Middle  West 


ABOUT  $10,000,000  will  be  expended 
by  the  Marcus  Loew  interests 
through  the  southern  office  in  At- 
lanta during  1920,  in  building  new  the- 
atres or  acquiring  new  theatres  that 
have  recently  been  built  in  the  South 
and  Middle  West.  Announcement  of 
the  company's  plans  for  1920  was  made 
to  a  correspondent  for  Moving  Picture 
World  by  Lionel  Keene,  assistant  south- 
ern manager. 

Virtually  all  of  the  new  theatres  will 
employ  the  usual  Loew  policy,  which  in- 
cludes late  high-class  feature  pictures 
and  Loew  vaudeville,  booked  through 
the  Southern  Circuit  in  .\tlanta.  One 
exception  will  be  the  Palace  Theatre  at 
Memphis,  which  will  show  pictures  ex- 
clusively. 

Plans  for  the  coming  year,  Mr.  Keene 
said,  include  building  operations  in 
Memphis,  Birmingham,  New  Orleans, 
Nashville,  Chattanooga,  Knoxville,  Nor- 
folk, Indianapolis,  Cincinnati,  St.  Joseph, 
Mo.,  Tulsa,  Okla.  and  Des  Moines. 

Two   Plajined   for  Memphis. 

Two  new  theatres  are  already  being 
constructed  by  the  Loew  interests  at 
Birmingham.  Theatres  in  Knoxville  and 
Nashville  are  being  completely  remod- 
eled, and  definite  plans  are  in  progress 
for  building  new  theatres  in  the  near 
future  at  New  Orleans,  Chattanooga 
and  Norfolk. 

The  two  new  theatres  at  Memphis  are 
the  Palace  and  the  Metropolitan.  The 
Palace  will  have  a  seating  capacity  of 
2.700,  and  will  be  ready  to  open  about 
January  1,  1921.  It  will  show  high-class 
motion  pictures  exclusively,  with  a  big 
symphony  orchestra  in  connection.  The 
cost  of  the  theatre  will  be  about  $1,500,- 
000  and  it  will  be  one  of  the  finest  in  the 
country. 

The  Metropolitan  will  have  a  seating 
capacity  of  3,000  and  will  be  completed 
by  Sep'tember  1,  1920.  The  cost  is  $1,- 
500,000.  It  will  operate  on  the  usual 
Loew  policy  of  pictures  and  vaudeville. 

The  new   theatre  being  erected  at 


Birmingham  will  be  readv  to  open  about 
January  1,  1921.    The  cost  will  be  $500.- 

000  and  the  seating  capacity  2.700.  No 
name  has  been  selected  yet,  but  Mr. 
Keene  said  he  thought  it  would  be  called 
Loew's  Metropolitan.  Like  the  Metro- 
politan and  Palace  at  Memphis  it  will 
be  one  of  the  finest  and  most  up-to-date 
theatres  in  the  South,  showing  high 
class  feature  pictures  and  Loew  vaude- 
ville through  the  Southern  Circuit  and 
exchange. 

Edward  A.  Schiller,  southern  manager 
for  Marcus  Loew,  recently  visited  Nor- 
folk in  company  with  Mr.  Loew  to  in- 
spect a  site  for  a  new  theatre  in  that 
city.  He  announced  that  a  lot  was 
purchased  and  a  new  theatre  would  be 
built  there  in  1920. 

On  account  of  labor  troubles  and 
shortage  of  material  the  \'endome  Thea- 
tre at  Nashville  and  the  Staub  Theatre 
at  Knoxville  did  not  open  on  January 

1  as  had  been  planned.  Both  of  these 
houses  were  recently  purchased  by  the 
Loew  interests  through  the  southern  of- 
fice and  are  being  completely  remod- 
eled. They  will  be  ready  to  open  about 
February  1,  Mr.  Keene  stated,  when 
they  will  show  motion  pictures  for  the 
first  time  in  their  history.  They  will 
also  run  the  usual  Loew  vaudeville. 

Other  Announcements. 

Definite  announcement  by  other  inter- 
ests have  also  been  lately  made  of  mo- 
tion picture  theatres  to  be  erected  in 
various  southern  cities  during  the  com- 
ing year. 

The  new  Howard  Theatre  in  Atlanta, 
which  will  be  completed  the  early  part 
of  this  year,  will  be  one  of  the  finest 
exclusive  picture  houses  in  the  South. 
It  was  recently  taken  over  by  the  S.  -A^. 
Lynch  Enterprises.  The  New  Victory 
Theatre  at  Decatur,  Ga.,  an  Atlanta  su- 
burb, has  been  entirely  completed,  and 
opened  for  the  first  time  on  January  5. 
It  was  built  by  Colonel  Thad  S.  Troy 
and  Robert  L.  troy  is  the  manager.  The 
seating  capacity  is  400. 


.\  new  theatre  to  cost  $20,000  will  be 
erected  at  Toccoa,  Ga.,  by  the  Star  Thea- 
tre Company.  It  will  seat  800.  The 
Chamber  of  Commerce  of  Raleigh,  N.  C, 
is  promoting  a  project  for  a  new  thea- 
tre to  be  erected  in  that  city.  Ross 
Barkley  and  R.  .-X.  Cooper  plan  a  $75,000 
house  at  Statesville,  N.  C. 

The  Liberty  Film  Company  plans  a 
two-story  theatre  and  office  building  at 
Cedar  Grove,  La.  The  auditorium  will 
seat  about  500.  .\t  Greenville.  Mass.,  the 
People's  Theatre  Company  will  shortly 
erect  a  modern  theatre  and  office  build- 
ing that  will  cost  about  $120,000.  The 
contract  has  already  been  let. 

Reports  from  all  over  the  South  indi- 
cate that  an  era  of  general  prosperity 
prevails,  and  this,  of  course,  is  to  the 
advantage  of  the  theatrical  interests 
Business  during  the  holiday  season  was 
better  in  every  city  than  last  year,  in 
some  cases  attendance  figures  being 
three  times  as  great  as  they  were  in 
1918  for  the  corresponding  period.  In 
Atlanta  and  New  Orleans,  reports  show 
that  motion  picture  theatres  exceeded 
1918  attendance  figures  by  about  SO  per 
cent.,  while  in  Birmingham  almost  three 
times  as  much  business  was  done.  In 
Memphis,  about  double  the  business  was 
reported  for  1919  over  1918. 


Selznick  Plans  to 

Invade  South  Africa 

SELZNICK  pictures  are  about  to  in- 
vade South  -Africa,  it  is  announced, 
a  deal  having  been  recently  closed 
by  Louis  Brock,  export  manager,  where- 
by the  South  .African  Film  Trust  will 
distribute  Selznick  pictures  in  its  mar- 
ket. The  deal  involves  the  entire  star 
series  of  the  Selznick  studios  for  the 
coming  year  and  is  considered  one  of 
the  biggest  transactions  in  the  foreign 
market  this  season. 

The  South  .African  Film  Trust  is  one 
of  the  largest  and  most  powerful  tno- 
tion  picture  companies  on  that  contin- 
ent and  the  acquisition  of  this  year's 
output  of  Selznick  pictures  insures  the 
organization  of  the  full  amount  of  ad- 
vertising and  service  that  the  attrac- 
tions warrant. 


Seen  Bregstein  Yet? 


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Domeaic  Dif^eronce^ 
thot  brifiC^^  the  -(inG^r 
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eGIuity  pictures 


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IN 


The  Forbidden \A/oman" 

From    The     Famous    Book    by    Lenore  J.  Coffee 

magnificent  photo  drama,  providing  for  Miss  Young  one 
of  the  finest  vehicles  in  which  she  has  ever  appeared. 
Produced  on  an  elaborate  scale  with  a  brilliant  cast  including 
Mr.  Conway  Tcarle  and  noted  players  "A  dazzling  love 
story  of  two  continents  "  the  second  Clara  Kimball  Young 
production  "  Distributed  by 

E@imT  PICTURES 

AEOLIAM-UALL      ■■•  NEWyOR.^;* 


An  unending  stream  of 
letters  and  telegrams 
from  Exhibitors  daily, 
pay  majestic  tribute  to 
the  artistic  andfinancial 
success  of 


January  17,  1920 


THE    MOVING   PICTURE  WORLD 


451 


New  Serial  Breaking  Booking  Records. 

"The  Invisible  Hand."  the  new  Antonio 
Moreno  serial,  is  running  true  to  form 
in  breaking  all  previous  records  for 
bookings  in  Vitagraph  chapter  plays. 
More  than  5.000  theatres  throughout 
the  United  States  and  Canada  are  now 
giving  weekly  installments  of  the  new 
serial  or  have  contracted  to  do  so.  It 
has  been  booked  in  every  big  centre  in 
this  country  and  Canada. 


Strand  Houses  in  Greater  New  York 

To  Show  Zane  Grey's  **Desert  Gold 


Samuel  Goldwyn  Announces 
New  Rex  Beach  Production 

A PICTURE  which  won  the  heart  of 
the  exhibitors  was  Rex  Beach's 
'The  Girl  from  Outside."  Con- 
sequently there  has  been  a  great  demand 
for  the  next  picture  by  this  author. 
Samuel  Goldwyn  announces  that  the 
next  release  for  Rex  Beach  will  be 
"Going  Some."  This  is  a  comedy  of  the 
Southwest  from  the  stage  success  of 
the  same  name  and  reproduced  under 
the  direction  of  Harry  Beaumont. 

Four  beautiful  young  women  play 
equally  good  parts  in  "Going  Some" 
and  three  comedians  have  a  regular  pic- 
nic all  through  the  picture.  Cullon 
Landis  plays  T.  Wallingford  Speed.  His 
trainer  is  Willard  Louis.  Walter  Hiers 
also  figures  in  what  promises  to  be  one 
of  the  funniest  photoplays  of  th.e  year. 


Hallmark   Buys   Grossman  Feature. 

Hallmark  Pictures  Corporation  has 
purchased  from  Grossman  Pictures,  Inc., 
the  American  and  Canadian  rights  for 
"Wits  vs  Wits,"  the  first  of  a  series  of 
detective  story  features  starring  Marg- 
uerite Marsh.  The  picture  was  recently 
completed  at  the  Grossman  studios  at 
Ithaca,  N.  Y.,  and  is  said  to  be  an  ab- 
sorbing story  of  the  most  interesting 
brand  of  detective  fiction. 


MOE  MARK,  president  of  the  Mark- 
Strand  enterprises,  and  Jack 
Eaton,  managing  director  of  the 
New  York  Strand,  have  booked  for  two 
weeks  Benjamin  B.  Hampton's  Zane 
Grey  production,  "Desert  Gold,"  opening 
it  in  New  York  on  January  11  and  in 
Brooklyn  at  the  Strand  on  January  18. 
This  production  was  held  out  of  the 
metropolitan  territory  for  sixty  days 
because  Mr.  Mark  wanted  it  for  its 
Broadway  first-run  and  was  congested 
with  New  York  Strand  bookings. 

Only  four  of  the  largest  cities  of 
America  remain  open  to  book  "Desert 
Gold,"  and  contracts  are  being  closed 
for  these,  making  a  clean  sweep  of  first- 
run  bookings  in  every  one  of  the  larger 
cities  except  one,  where  temporary  trust 
domination  bars  good  product  from  be- 
ing presented  to  the  public  through  con- 
tracts of  an  organization  with  certain 
companies,  it  is  announced. 

■  First  Runs  Everywhere. 

On  their  values  and  power,  Mr.  Hamp- 
ton's initial  productions,  Stewart  Ed- 
ward White's  "The  Westerners"  and 
Zane  Grey's  "Desert  Gold,"  have  re- 
ceived first  runs  in  the  biggest  first-run 
houses  of  the  nation,  even  in  certain 
cities  where  there  was  one-man  domi- 
nation of  the  city's  first-run  exhibition 
places. 

First  National  franchise  holders,  with 
much  fine  product  of  their  own,  and 
exhibitors  committeed  to  a  sustained 
volume  of  the  product  of  other  com- 
panies, have  on  the  merit  of  the  Hamp- 
ton productions  booked  them  through 
the  W.  W.  Hod'<inson  Corporation  with 


heavy  patronage  for  stories  made  by  a 
careful  producer  who  ranks  his  story 
and  its  making  as  being  of  first  con- 
cern, regardless  of  the  fine  stars  he 
selects  to  play  in  them. 

Among  the  important  first  runs  just 
completed  or  about  to  begin  on  "Desert 
Gold"  are  the  Empress,  Akron;  Majes- 
tic, Tulsa,  Okla. ;  Rialto,  Atlanta;  Al- 
hambra,  Los  Angeles;  Strand,  Chelsea, 
Mass.;  Strand,  Fort  Dodge,  Iowa. 


Book  Display  Aids  Sale  of  Film. 

E.  J.  Drucker,  branch  manager  of  Hall- 
mark Exchange,  Denver,  informs  W.  F. 
Rodgers,  general  sales  manager  of  Hall- 
mark Pictures  Corporation,  that  in  an- 
ticipation of  the  receipt  of  the  prints  of 
Hallmark's  Famous  Directors'  Picture, 
"High  Speed,"  screen  version  of  the  au- 
tomobile racing  story  by  Clinton  H. 
Stagg,  he  has  interested  a  Denver  dry 
goods  store  in  placing  in  its  window  a 
display  of  "High  Speed."  In  exchange 
for  this  courtesy,  Mr.  Drucker  writes 
that  he  arranged  with  the  theatre 
owners  to  announce  on  their  screens 
by  slide  that  copies  of  the  book  could 
be  obtained  at  said  department  store. 
"High  Speed"  is  scheduled  for  release 
January  12. 


Does  Special  Work  for  Selznick. 

It  has  been  announced  that  Louis 
Winters,  writer  of  short  stories  and 
novelettes  which  have  proven  univer- 
sally popular,  is  now  engaged  in  special 
work  in  the  Selznick  scenario  depart- 
ment. Miss  Winters  wrote  "The  Spite 
Uride." 


Ihere  Are  Six  Splendid  Cards  in  '1  his  goldwyn  Hand — And  It's  Not  a  Mis-deal. 

Above,  left  to  right,  are:     Pauline  Frederick  in  "The  PalLsf-r   Cuse";   Tom    Moore    In    "Uud.s";    .lohnny   Jones    in  the 
Tarkington  comedy,  "Edgar."    Below  we  have:  Will  RogcrH  in  "Water.  Water,  Everywhere!"  Naomi  Childers 
In  Basil  King's  "The  Street  Called  Stralgbt";  and  Madge  Kennedy  In  "The  Blooming  Angel." 


452 


THE   MOVING   PICTURE  WORLD 


January  17,  1920 


Picking  the  Cast  for  "Pollyanna" 

Was  Mary  Pickfords  Hardest  Job 


More  Scenario  Writer*  for  Christie. 

The  Christie  Film  Company  has  se- 
cured four  new  scenario  writers  for  its 
ever-growing'  staff.  The  list  includes 
Keene  Thompson,  Jack  Jevne,  from  the 
Goldwyn  studios;  Nan  Blair,  writer  of 
screen  continuity  of  many  years'  expe- 
rience, and  Harry  B.  Loos,  playwright 
and  writer  for  humorous  magazines  and 
the  father  of  Anita  Loos. 


Ince  Fire  Prevention  Film 
Wins  Him  Honor  of  Chief 

MOTION  pictures  have  been  a 
source  of  entertainment  for  a 
number  of  years,  but  it  is  only 
recently  that  they  have  come  into  their 
own  in  a  practical  way,  for  the  benefit  of 
all,  and  a  great  stride  forward  along 
this  line  was  made  by  Thomas  H.  Ince, 
when  he  produced  a  picture  depicting 
methods  of  fire  prevention. 

Mr.  Ince  turned  his  studio  equipment 
to  the  task  of  turning  out  this  film,  and 
then  presented  it  to  the  Fire  Preven- 
tion Bureau  of  the  Pacific,  which  has 
sKftVn  it  all  over  the  West,  before  Ro- 
tary Clubs,  Chambers  of  Commerce,  Boy 
-Scouts  City  Councils,  schools.  Women's 
Clubs  and  other  organizations. 
The  Fire  Chiefs  Association  of  the 


Recognition 

Mayor  Snyder  of  Los  Angeles  presents 
Tom  Ince  with  badge  making  him 
honorary  Coast  fire  chief. 


Pacific  Coast,  which  includes  chiefs 
from  nearly  every  town  in  the  three 
coast  states,  met  in  a  convention  this 
week,  and  with  a  unanimous  vote,  by 
acclamation,  made  Mr.  Ince  an  honarary 
member  of  their  organization,  the  first 
time  in  its  history  a  layman  has  been 
so  honored. 

Before  practically  the  entire  body  of 
coast  chiefs,  Mr.  Ince  was  made  an 
honorary  fire  chief  with  appropriate 
ceremonies,  presided  over  by  Mayor 
Snyder  of  Los  Angeles,  who,  on  behalf 
pf  the  Fire  Chiefs,  presented  the  famous 
producer  with  a  gold  badge  of  office  set 
with  diamonds,  after  which  Chief  Scott, 
of  the  Los  Angeles  Fire  Department, 
presented  him  with  an  aluminum  fire 
helmet. 


MARY  PICKFORD  found  a  new  job 
and  a  hard  one  when  she  endeav- 
ored to  cast  the  parts  for  her  lat- 
est production,  "Pollyanna,"  which  will 
be  released  by  United  Artists  on  Janu- 
ary 18.  In  former  productions  she  had 
made  suggestions  as  to  who  would  play 
parts,  but  in  this  picture  she  decided 
that  she  would  choose  them  herself, 
since  the  production  was  being  made 
from  one  of  the  country's  greatest  "best 
sellers"  and  she  wished  no  one  to  be 
the  least  bit  disappointed  in  their  ideals. 

"Casting  an  ordinary  picture  properly 
is  difficult  enough,"  said  Miss  Pickford, 
"but  when  it  comes  to  selecting  players 
for  the  dramatization  of  a  story  which 
is  known  to  hundreds  of  thousands,  you 
are  up  against  a  mighty  troublesome 
proposition,  one  that  will  give  you  many 
a  wakeful  night,  if  you  are  of  the  worry- 
ing kind. 

"The  thing  that  stares  you  in  the  face 
constantly  is  the  realization  that  myr- 
iads of  prospective  motion  picture  fans 
know  all  about  your  character  already, 
and  with  their  imaginations  helped  out 
by  the  author's  elaborate  de^c'-iotion, 
have  made  a  living  reality  of  it." 

A  "Veteran  Juvenile." 

The  cast  Miss  Pickford  finally  picked 
was  a  capable  and  well  balanced  one,  in- 
cluding some  of  the  best  established 
plavers  in  the  industry.  The  juvenile 
lead  is  played  by  Howard  Ralston,  a 
veteran  "trouper"  15  years  of  age.  Wil- 
liam Courtleigh,  cast  as  Mr.  Pendleton 
in  "Pollyanna,"  is  an  actor  of  twenty- 
nine  years'  experience.  The  principal 
feminine  role,  besides  Miss  Pickford's 
nart.  is  that  of  Aunt  Polly,  played  by 
Kalherine  Griffith,  one  of  the  most  ca- 
nable  actresses  in  the  picture  world, 
^frs.  Griffith  has  been  before  the  pub- 
lic twenty-five  years,  eighteen  years  in 
the  soo^en  drama  and  seven  years  in 
tH<»  shadow  realm. 

For  the  first  time  in  several  years. 
Herbert  Prior  again  appears  with  Mary 
Pic''ford.  He  is  the  village  doctor  in 
"Pollyanna."  Ten  years  aeo  Prior  en- 
tered pictures  under  D.  W.  Griffith  at 
the  old  Biograph  studio,  where  Little 
Mary  was  then  in  the  swaddling  clothes 
of  her  fame.  Later  these  two  photo- 
play veterans  worked  together  at  the 
old  Majestic  studio,  and  again  during 
the  nicturizing  of  "The  Poor  Little  Rich 
Girl." 

The  other  players  who  are  partici- 
pating in  "Pollvanna"  have  all  had  a 
wide  and  varied  experience. 


Minneapolis  Turned  Out 
En  Masse  to  See  Pictures 

MORE  than  4,000,000  paid  admis- 
sions were  received  at  the  box 
offices  of  the  fifty  motion  picture 
houses  in  Minneapolis  during  1919,  ac- 
cording to  computations  made  following 
announcement  by  the  internal  revenue 
department  officials  of  the  federal  tax 
received  by  the  offices  during  the  year. 
These  figures  do  not  include  the  attend- 
ances at  playhouses  combining  motion 
pictures  and  vaudeville. 

Of  the  total  government  tax  paid  by 
theatres  here,  $250,000,  representing  box 


office  receipts  of  $2,500,000,  nearly  one- 
third,  or  $77,000,  came  from  purely  mo- 
tion picture  houses.  When  the  esti- 
mated population  of  400,000  for  Minne- 
apolis is  taken  into  consideration,  it 
will  be  seen  that  the  city  maintained  an 
average  of  attendance  of  nearly  every, 
man,  woman  and  child  once  a  month. 

The  popularity  of  motion  pictures  in 
the  city  can  perhaps  be  more  appre- 
ciated when  it  is  considered  that  the 
motion  picture  theatres  played  to  more 
persons  during  the  year  than  the  com- 
bined attendance  of  the  Metropolitan. 
Orpheum.  Gayety,  Shubert.  Pantages  and 
New  Palace,  representing  high-class 
drama,  vaudeville,  stock,  burlesque  and 
popular  combination  of  pictures  and 
vaudeville.  The  comparison  is  all  the 
more  remarkable  when  it  is  realized  that 
the  theatres  named  above  represent  a 
large  proportion  of  the  seating  capacity 
of  the  total  theatrical  facilities  of  the 
city.  - 

Sybert  Broke  Speed  Law 

When  Road  Show  Failed 

WHEN  he  was  notified  recently  that 
a  road  show  booked  in  for  a  two- 
day  run  could  not  appear,  O.  J. 
Svbert.  of  the  Hippodrome.  Marietta. 
Ohio,  broke  the  soeed  laws  substituting 
a  picture  show.  He  had  been  given  only 
twenty-four  hours  notice  of  the  can- 
cellation, due  to  train  connections,  but 
he  got  in  touch  with  the  Cincinnati  ex- 
change of  the  First  National,  booked 
in  Katherine  MacDonald  for  a  week  and 
arranged  to  have  paper  and  other  ma- 
terial rushed  to  him  by  auto  truck. 

The  following  morning  he  had  the 
town  papered  and  huge  advertisements 
in  the  local  papers  announcing  the  sub- 
stitution and  offering  to  return  the 
money  of  any  who  desired.  So  thorough- 
ly had  he  billed  the  new  star  that  the 
demand  for  refunds  was  practically  noth- 
ing and  the  box  office  record  previously 
held  by  "The  Hoodlum"  was  broken. 
Instead  of  a  loss,  through  exploitation, 
he  made  a  positive  gain. 


Is  Made  District  Head  of  Publicity. 

J.  S.  Gillespie,  director  of  publicity  in 
the  Northwest  for  Universal,  has  been 
appointed  district  manager  of  publicity 
for  the  company,  according  to  an  an- 
nouncement this  week  by  Harry  Rice, 
New  York,  national  director  of  publicitv 
for  the  company.  Mr.  Gillespie  will 
have  charge  of  the  publicity  in  Minne- 
sota, North  and  South  Dakota,  Wiscon- 
sin, Iowa,  Nebraska  and  Missouri.  Un- 
der his  direct  control  will  be  the  Kansas 
City,  Omaha  and  Des  Moines  offices. 


Morris  Now  at  Culver  City. 

For  the  production  of  his  first  Eminent 
.Authors  Picture,  Gouvernuer  Mofris 
left  New  York  on  December  28.  enroute 
to  the  Goldwyn  studios  at  Culver  City 
with  the  continuity  for  "The  Penalty." 
He  will  spend  the  nfxt  six  months  in 
California,  working  at  the  Goldwyn 
studios  in  co-operation  with  the  di- 
rector and  actors.  "The  Penalty"  is  the 
sixth  production  for  Eminent  Authors 
so  far  announced  by  the  Goldwyn 
Company, 


January  17,  1920 


THE   MOVING   PICTURE  WORLD 


453 


Exceptional  Pictures  Corporation 

Is  Latest  Ally  of  Robertson-Cole 


ONE  of  the  important  announce- 
ments of  the  many  which  mark 
the  beginning  of  the  new  year  in 
the  motion  picture  industry  is  that  of 
the  formation  of  the  Exceptional  Pic- 
tures Corporation,  which  has  already 
completed  plans  for  the  production  of 
several  big  features  in  •  the  coming 
twelve  months.  At  a  single  bound  the 
new  company  leaps  to  a  notable  place 
in  the  business,  for  coincident  with  the 
announcement  of  its  formation  comes 
the  news  that  it  will  be  one  of  the  pro- 
ducing allies  of  Robertson-Cole. 

The  first  production  news  of  the  new 
organization  indicates  that  the  financial 
strength  back  of  it  is  determined  to 
drive  ahead  in  a  big  way.  One  of 
the  first  moves  was  the  purchase  of 
"Grumpy^"  the  theatrical  play  which 
netted  much  money  for  its  owners  on 
the  speaking  stage.  Irvin  Cobb's  well 
known  story,  "A  Smart  Aleck,"  has  also 
been  purchased  and  "Chic"  Sale,  vaude- 
ville and  Winter  Garden  favorite,  will 
make  his  screen  debut  in  it. 

Strong  Financial  Backing. 

Robertson-Cole  acted  for  the  new 
organization  in  the  acquisition  of  these 
early  plays  and  in  the  signing  of  "Chic" 
Sale  and  for  this  reason  the  activities 
of  the  company  were  kept  from  public 
discussion.  It  was  desired  to  have  the 
company  well  organized  before  announc- 
ing it  and  this  has  now  been  achieved. 
The  organization,  complete  in  every  de- 
tail, is  about  to  start  on  the  actual 
work  of  producing  and  the  first  Excep- 
tional picture,  "Chic"  Sale  in  "A  Smart 
Aleck,"  will  be  commenced  within  two 
weeks. 

The  financial  interests  backing  the 
new  enterprise  have  not  been  reveale 
but  it  is  understood  that  Boston  and 
New  York  capital  is  interested  in  addi- 
tion to  some  of  the  men  who  backed 
the  Martin  Johnson  South  Sea  pictures, 
which  are  among  the  money  makers  of 
1919.  The  company  is  a  Delaware  cor- 
poration capitalized  at  $1,200,000.  Clif- 
ford L.  Lyall,  vice  president  and  treas- 
urer of  the  State  Street  Trust  Com- 
pany, of  Boston,  is  president. 

Announcement  will  be  made  shortly 
of  the  executive  staff.  The  scenario 
and  production  units  have  been  organ- 
ized and  will  be  assembled  in  the  Cali- 
fornia studios.  For  the  immediate  fu- 
ture the  company  will  utilize  leased 
studios. 


Melford  Starts  His  Special 
Production,  "The  Round-Up" 

ACTIVE  work  has  been  started  at 
the  Lasky  studio  on  George  Mel- 
ford's  production  of  "The  Round- 
Up,"  Edmund  Day's  stage  play,  which 
will  be  brought  to  the  screen  as  a  Para- 
mount-Artcraft  Special.  The  stage  suc- 
cess of  the  thrilling  Western  drama  will 
be  surpassed,  it  is  believed,  by  the  Mel- 
ford picture,  which  will  have  for  its 
setting  the  real  hills,  valleys  and  moun- 
tains of  the  West. 

Great  interest,  of  course,  centers  in 
the  announcement  that  Roscoe  Ar- 
buckle,  by  special  arrangement  with 
Joseph  M.  Schenck,  will  tuck  his  wide 
trouser  legs  into  typical  Western  boots 


and  play  "high  comedy"  as  the  good- 
natured,  self-sacrificing  sherifif,  the  fea- 
tured role  of  the  play. 

Another  interesting  feature  of  the 
production  concerns  Tom  Forman,  who 
plays  the  juvenile  lead.  Forman,  it  de- 
velops, wrote  the  scenario  and  is  said 
to  have  turned  out  such  a  finished  pro- 
duct that  even  professional  scenarists 
were  warm  in  their  praise. 

Mr.  Melford  had  begun  some  of  the 
scenes  in  which  Mabel  Juliene  Scott, 
who  was  engaged  to  play  the  feminine 
lead,  appears. 


Beautiful  Skating  Scenes 

in  "The  Harvest  Moon" 

THOUGH  Doris  Kenyon,  because 
of  her  Broadway  theatrical  en- 
gagement, can  devote  only  part  of 
her  time  to  acting  before  the  camera  in 
her  forthcoming  W.  W.  Hodkinson  re- 
lease, "The  Harvest  Moon,"  from 
Augustus  Thomas'  stage  play,  work  on 
the  new  Dietrich-Beck  production  is 
progressing  rapidly  at  Arthur  F.  Beck's 
studios  at  Cliffside,  N.  J.,  under  the 
direction  of  J.  Searle  Dawley. 

Last  week  was  one  of  the  busiest  ever 
in  the  life  of  Miss  Kenyon.  In  addition 
to  appearing  nightly  in  the  Al.  Woods' 
play,  "The  Girl  in  the  Limousine,"  Miss 
Kenyon  made  daily  trips  to  Dutchess 
County  with  Theodore  C.  Dietrich  and 
Director  Dawley  and  discovered  a  large 
lake,  the  nearest  one  to  New  York 
where  skating  is  possible. 

Upon  its  smooth  surface,  Miss  Ken- 
yon and  a  score  of  members  of  her  com- 
pany disported  all  day  long  on  skates 
before  the  camera.  Some  of  the  most 
beautiful  scenes  ever  photogiaphed  for 
a  picture  were  secured  and  promise  to 
be  one  of  the  artistic  features  of  the 
forthcoming  production. 

Among  the  prominent  actors  engaged 
to  support  Miss  Kenyon  are  Wilfred 
Lytell,  Earl  Schenck,  Marie  Shotwell, 
.Stuart  Robson,  Peter  Lang  and  Grace 
Barton. 


Garson  Picks  Strong  Cast 
for  "Forbidden  Woman" 

HARRY  GARSON  has  again  as- 
sembled a  strong  cast  for  his  next 
Equity  picture,  starring  Clara  Kim- 
ball Young.  "The  Forbidden  Woman" 
is  to  be  the  title  of  the  second  release, 
and  supporting  Clara  Kimball  Young  are 
Conway  Tearle,  Jiguel  Lanoe,  Kathryn 
Adams,  Winter  Hall,  Milla  Davenport, 
Stanton  Williams  and  Jack  Mackinnon. 
In  addition  to  appearing  in  "The  For- 
bidden Woman,"  Mr.  Tearle  has  been 
placed  under  a  long  term  contract  by 
Garson  for  future  Equity  films. 

The  production  is  from  the  book  by 
Lenore  J.  Coffee,  and  is  being  given  the 
same  elaborate  treatment  accorded  the 
"Eyes  of  Youth."  Big  dramatic  mo- 
ments, unusual  situations,  gorgeous 
gowns,  magnificent  sets,  and  new  and 
splendid  locations  are  to  characterize 
the  production. 

Early  in  February  has  been  nominated 
for  release  time,  through  the  special 
franchise  holders  of  Equity  Pictures 
Corporation. 


Famous  Players  Buys  McCutcheon  Novel. 

"The  City  of  Masks,"  one  of  the  best 
known  novels  written  by  George  Barr 
McCutcheon,  •  has  been  purchased  by 
Famous  Players-Lasky  Corporation,  it 
was  announced  yesterday  by  Jesse  L 
Lasky,  vice-president  in  charge  of  pro- 
duction. 

The  book  will  be  used  as  a  starring 
vehicle  for  Robert  Warwick,  who  is  now 
working  on  "Thou  Art  the  Man." 


Campeau  to  Continue  in 

Support  of  Fairbanks 

FRANK  CAMPEAU  who  has  the  en- 
viable distinction  of  having  played 
more  villain  parts  than  any  person 
on  the  screen,  and  in  more  pictures  with 
Douglas  Fairbanks  than  any  other 
player,  was  handed  a  real  New  Year's 
present  by  "Doug"  in  the  form  of  a  long 
term  contract.  Other  companies  had 
been  making  all  kinds  of  bids  for  the 
services  of  "the  bad  man,"  so  he  was 
contracted  for  "a  long,  long  time,"  as 
the  athletic  star  put  it. 

Mr.  Campeau's  latest  work  is  seen  in 
"When  the  Clouds  Roll  By,"  Doug's 
second  United  Artists'  release,  in  which 


Frank  Campeau 

Finished  "bad  man"  in  "Wlien  Clouds  Roll 
By"  signs  big  contract  with  Fairbanks. 


he  plays  the  role  of  "Mark  Drake"  and 
is  directly  responsible  for  many  unique 
comedy  situations.  Prior  to  this  picture 
he  appeared  in  six  others  in  which  Fair- 
banks was  star.  There  are  few  other 
men  on  the  screen  who  are  so  well  and 
favorably  known  for  their  portrayal  of 
villain  parts  and  certainly  very  few 
quite  as  capable  of  the  same  finished 
artistic  naturalness.  His  work  has  given 
him  the  enviable  reputation  of  being 
called  "the  beloved  villain." 

The  lovers  of  the  legitimate  stage  will 
always  remember  him  for  his  great  char- 
acter, "Trampus"  in  "The  Virginian," 
and  the  hit  he  scored  in  "Within  the 
Law"  as  "Joe  Garson."  Many  other 
Broadway  successes  are  to  his  credit, 
but  it  has  been  in  Fairbanks'  produc- 
tions during  the  past  year  that  he  has 
gained  his  greatest  popularity. 


//  you  have  been  helped  by  others  through 
these  pages,  be  honest  and  pay  back  with 
your  own  ideas.   Make  it  fifty-fifty. 


454 


THE   MOVING   PICTURE  WORLD 


January  17,  1920 


Feist  Leaves  On  Tour  of  Country, 

To  Talk  Conditions  With  Showmen 


FELIX  FEIST,  vice  president  and 
manager  of  sales  for  Goldwyn  Dis- 
tributing Corporation,  left  New 
York  on  Monday,  January  5,  for  a  tour 
of  tlic  country  wliicii  will  last  through 
January  and  February  and  during  which 
he  will  visit  the  most  important  motion 
picture  centers  in  the  West,  Middle 
West  and  South.  His  object  is  to  talk 
with  exhibitors,  among  whom  he  has  a 
wide  personal  acquaintance,  and  to  make 
a  close  study  of  conditions  as  they  exist 
in  various  sections  of  the  country. 

Since  Mr.  Feist  made  his  last  tour 
of  the  Goldwyn  branches,  there  have 
been  many  vital  changes  in  the  Goldwyn 
organization,  due  to  the  inclusion  of 
powerful  new  financial  and  producing 
interests  that  have  made  it  possible  for 
the  company  to  realize  its  highest  ideals 
in  the  making  of  photoplays.  In  his 
trans-continental  tour,  Mr.  Feist  plans 
to  deliver  personally  the  Goldwyn  mes- 
sage for  the  year  1920,  and  to  explain 
to  every  exhibitor  that  he  meets  the 
exact  nature  of  the  policy  under  which 
pictures  now  are  being  made  and  dis- 
tributed. 

Sees  Many  Changes  Coming. 

All  of  Goldwyn's  twenty-two  ex- 
changes are  in  smooth  running  order, 
so  that  instead  of  devoting  his  timft  to 
the  details  of  office  business  Mr..'F5ist 
will  be  able  to  spend  most  of  his  tune 
to  meeting  exhibitors  and  getting  in 
formation  about  conditions., 

Before  leaving  New  York,  the  Gold- 
wyn vice  president  said  that  the  Im- 
portance of  the  coming  season,  vnicli 
is  liable  to  see  many  changes  of  .great 
moment  to  the  industry,  is  recognized 
and  that  the  opinion  of  the  exhibitor 
is  bound  to  carry  more  weight  in  guid- 
ing the  policies  of  producing  comparties 
than  it  ever  has  in  the  past. 

Many  of  the  country's  most  far- 
sighted  showmen  are  too  busy  conduct- 
ing their  own  alTairs  to  come  to  New 
York  to  talk  things  over,  yet  it  is  neces- 
sary to  receive  from  them  a  candid  ex- 
pression of  opinion  if  the  executives"of 
a  producing  organization  are  to  have  a 

iiniiiiiiiiMiitiitiniiHiniiHmiuiiniHUiHniiinHiHiiiiinitMniiiUMniiiMiMiiiiiiiiHiiiitiiniHiiiiiillllllllililiiilli 


FaUx  F«ut. 


thorough  knowledge  of  the  trend  of 
feeling  in  the  country  at  large.  | 

Itinerary  Announced. 

Mr.  Feist  will  get  in  touch  with  man- 
agers of  tiieatres,  large  and  small;  he 
will  learn  just  what  type  of  pictures 
they  are  counting  upon  to  draw  busi- 
ness during  the  coming  months,  and  if 
there  arc  any  defects  in  the  present  sys- 
tem of  distribution  he  will  be  on  hand 
to  rectify  them. 

Following  is  the  approximate  itinerary 
announced  by  Mr.  Feist:  Chicago,  Jan- 
uary 6,  7,  8;  St.  Louis,  .12,  13,  14;  Kansas 
City,  15,  16,  17;  Omaha,  18,  19,  20;  Denver, 
21,  22,  23;  Salt  Lake,  24,  25  26;  Seattle, 
29,  30,  31,  February  1 ;  San  Francisco,  2, 
3,  4,  5;  Los  Angeles,  6,  7,  8,  9,  10;  Dallas, 
13,  14,  15;  New  Orleans,  16,  17,  18; 
Atlanta,  19,  20,  21;  Cincinnati,  22,  23,  24. 


Dr.  Stickell,  Cameraman, 
Returns  from  Guatemala 

DR.  J.  D.  STICKELL  arrived  in  New 
Orleans  on  New  Year's  day  with 
the  negatives  of  Willemsen  &  Co.'s 
recent  productions  in  Central  America. 
The  doctor  brought  back  a  quantity  of 
Guatemalan  curios,  which-  he  has  been 
collecting  for  the  past  month  and  which 
will  be  used  for  lobby  display  in  the 
above  company's  future  releases. 

Willemsen  &  Co.  is  the  producer  of 
"Cosmopolitan"  films  and  is  highly 
•  elated  over  the  comment  of  movie  goers 
who  witnessed  its  initial  picture,  "On 
the  Trail  of  the  Conquistadores,"  when 
it  recently  had  a  nine-day  run  at  the 
Lafayette,  in  New  Orleans. 

Dr.  Stickell  will  remain  in  New  Orleans 
indefinitely  as  he  will  supervise  the 
titling,  etc.,  of  the  balance  of  "The  Tales 
of  the  Tropics"  series  which  Willemsen 
&  Co.  are  now  releasing  at  regular 
periods. 


Spacious  Hall  Settings 

in  "The  Right  of  Way" 

'"T^  HE  entire  lower  floor  of  a  palatial 
I  Montreal  mansion  was  built  on 
one  of  the  indoor  stages  at  the 
Metro  studios  in  Hollywood  for  scenes 
of  "The  Right  of  Way,"  Bert  Lytell's 
new  Screen  Classics,  Inc.,  production. 
Many  of  the  scenes  during  the  early 
part  of  this  novel  by'  Sir  Gilbert  Parker 
lake  place  in  four  of  the  mansion's 
spacious  rooms,  which  were,  constructed 
under  the  technical  direction  of  Edward 
Shultcr. 

One  of  the  most  beautiful  is  the  draw- 
inj;  room.  It  is  very  lofty  and  the  walls 
arc  made  of  Caen  stone. 

At  one  end  of  the  room  a  large  arch- 
way, draped  with  blue  velvet,  opens  into 
a  small  alcove,  the  back  of  which  is 
of  colored  glass.  Suspended  from  the 
ceiling  is  a  large  square  lantern. 

.\  doorway  opens  into  the  library, 
which  is  finished  in  dark  oak  panels.  A 
large  fireplace  is  in  the  center  of  one 
side.  It  is  capped  by  a  massive  hood, 
the  lower  cornice  of  which  is  supported 
by  pillars  of  Caen  stone.  On  each  side 
are  tall  colored  windows.  Spacious  book 
cases  are  built  into  the  walls  and  orna- 
mental lights  hang  from  the  ceiling. 


Take  Over  Revere  Theatre. 

Griffith  &  Mitchell,  who  operate  the 
Raphael  and  Truxton  theatres,  and  who 
are  two  of  the  coming  film  men  in 
Washington,  D.  C,  have  increased  their 
string  by  taking  over  the  Revere 
Theatre,  formerly  operated  by  V.  Day 
Shreve.  These  two  young  men  have 
already  made  an  enviable  reputation  for 
themselves  with  the  two  theatres  they 
have  been  operating,  and  will  conduct 
their  new  house  along  the  lines  which 
have  given  sucli  satisfaction  to  their 
patrons. 

"The  Prince  of  Avenue  A" 
Shows  Bowery  As  It  Was 

THOSE  of  us  who  love  O.  Henry's 
tales  of  old  New  York  are  going 
to  find  a  wealth  of  familiar  scenes 
in  the  Universal  Special  Attraction, 
"The  Prince  of  Avenue  A."  The  Bowery, 
the  rickety  houses,  the  decrepit  old 
horse-drawn  street  cars,  the  corner  sa- 
loons, the  lazy  lamp-post  loafers  are 
all  depicted  in  this  latest  vehicle  for 
the  starring  of  James  J.  Corbett. 

Election  Day  and  the  Tammany  Ball, 
given  on  the  eve  of  the  election,  with 
its  grand  march  and  its  clam  chowder, 
its  ancient  plug  hats,  frock  coats, 
checked  trousers,  wide  soled  brogans 
and  green  vests  add  a  realistic  touch 
of  local  color  to  the  picfurization  of 
New  York's  old  neighborhood  political 
squabbles. 

Corbett,  in  the  role  of  Barry  O'Con- 
nor, is  known  as  "The  Prince  of  Avenue 
A"  because  although  he  lives  on  that 
cosmopolitan  thoroughfare  he  patron- 
izes a  Fifth  avenue  tailor.  He  is  the 
leader  of  political  faction.  A  plumber 
by  trade,  he  and  his  father  mix  politics 
with  pipes  and  guide  the  political  des- 
tiny of  the  ward. 


Complete  "Let's  Be  Fashionable." 

The  final  scenes  of  "Let's  Be  Fashion- 
able," the  fourth  Thomas  H.  Ince  pro- 
duction for  Paramount-Artcraft  co- 
starring  Douglas  MacLean  and  Doris 
May.  have  been  completed,  aiul  il-e  nic- 
ture  is  now  in  the  cutting  room,  where 
it  is  being  edited. 

The  story,  by  Mildred  Considine  and 
picturized  by  Luther  Reed,  tells  of  the 
liappenings  of  a  newly  married  couple 
who  move  into  a  fashionable  New  York 
suburb,  where  they  attempt  to  break 
through  the  so-called  upper  crust,  re- 
.^ultinp  in  a  series  of  complications  and 
situations  which  make  for  the  kind  of 
comedy  made  popular  by  this  stellar 
team  in  "Twenty-Three  and  a  Half 
Hours'  Leave." 


Mizner  Wrote  for  Flynn. 

It  became  known  last  week  that  the 
per;,onal  acquaintance  of  William  J. 
Flynn,  ex-chief  of  the  L^nited  States 
Secret  Service,  and  Wilson  Mizner,  well- 
known  author  and  playwright,  was  in- 
strumental in  writing  for  production 
the  short  picture  dramas  to  be  released 
by  the  Republic  organization  under  the 
title  of  Flynn  series.  These  two-reel 
dramas  were  made  by  the  Oliver  Pro- 
ductions for  Republic  distribution  and 
introduce  William  J.  Flynn  to  the  pub- 
lic through  the  medium  of  the  screen. 
Herbert  Rawlinson,  well  known  actor, 
is  featured  in  these  productions,  which 
are  of  the  sustained-suspense  type. 


A  onc-shect  in  the  lobby  is  worth  two 
in  the  bill  room. 


January  17,  1920 


THE   MOVING   PICTURE  WORLD 


455 


William  Fox  Begins  the  New  Year 

With  Twelve  Productions  in  Work 


Christie  Christmas  Fete  in  Weeklies. 

Three  news  weekly  photographers, 
representing  the  International,  Gau- 
mont  and  Fox  screen  weeklies,  photo- 
graphed scenes  of  the  entire  Christie 
studio  family  on  the  beach  at  Venice, 
Cal.,  where  in  bathing  suits  the  Christie 
stars  frolicked  on  the  sand  around  a 
Christmas  tree.  Al  Christie  played 
Santa  Claus  in  a  bathing  suit  and  long 
whiskers,  while  Eddie  Barry,  as  Father 
Time  with  an  alarm  clock,  bathrobe  and 
scythe,  was  hurled  into  the  sea  by  a 
squadron  of  Christie  girls. 


Realart  January  Release 
Will  Be  "The  Fear  Market" 

ALICE  BRADY'S  production,  "The 
Fear  Market,"  is  announced  as  the 
first  January  release  of  Realart 
Pictures  Corporation.  Kenneth  Webb 
was  the  director. 

The  picture  was  adapted  by  Clara 
Beranger  from  the  play  of  the  same 
name  by  Princess  Troubetskoy,  which 
had  a  successful  run  on  Broadway  four 
years  ago.  With  a  plot  that  was  written 
around  a  society  sheet  blackmail  scandal, 
the  first  offering  of  Miss  Brady  under 
Realart  auspices  gives  the  actress  varied 
opportunity  for  erhotional  and  dramatic 
acting  and  provides  her  with  constant 
opportunity  to  display  costly  gowns,  furs 
and  hats. 

Playing  with  Miss  Brady  is  Richard 
Hatteras,  who  has  also  had  a  notable 
stage  career  with  Mrs.  Patrick  Camp- 
bel,  Ethel  Barrymore  and  Margaret  111- 
ington,  Henry  Mortimer,  Frank  Losee, 
Frederick  Burton,  Alfred  Hickman, 
Bradley  Barker,  Nora  Reeck,  Edith 
.Stockton,  Sara  Biala,  Captain  Morrison, 
Nellie  Parker  and  Mrs.  Dealy. 

Mr.  Webb  was  assisted  by  his  brother, 
Roy  Webb,  in  the  direction  of  the  film. 
George  Folsey  was  the  cameraman. 


Picks   "Law   Bringers"   for  Ince. 

Following  the  announcement  that  My- 
ron Selznick,  of  Selznick  Pictures, 
vi^ould  present  through  Select  distribu- 
tion a  series  of  specials  known  as  the 
Ralph  Ince  Production,  in  which  the  di- 
rector will  appear  as  star,  it  is  an- 
nounced that  the  first  of  these  features 
will  be  "The  Law  Bringers."  This  is 
a  screen  adaptation  of  the  well  known 
novel  by  G.  B.  Lancaster,  described  as 
a  strong  and  thrilling  story  of  the 
Northwest,  full  of  romance  and  love. 

The  leading  woman  to  appear  with 
Mr.  Ince  will  be  announced  soon. 

Although  appearing  in  the  series  as 
star,  Mr.  Ince  will  supervise  the  produc- 
tion.    A  director  will   be  engaged,  I 
is  stated,  who  will  carry  out  the  Ince 
sugg£stions. 


Men  with  Degrees  in  Industry. 

The  claim  that  the  motion  picture 
business  is  overcrowded  by  uneducated 
individuals,  often  made,  is  amply  re- 
futed by  statistics  compiled  by  the 
Community  Motion  Picture  Bureau.  In 
the  New  York  offices  of  the  Bureau 
alone,  among  twenty-nine  departmental 
executives,  fourteen  ?re  possessors  of 
college  degrees  and  practically  all 
others  have  had  from  two  to  six  years 
of  college  education.  Bachelors  of  arts, 
masters  of  arts,  doctors  of  law,  and 
doctors  of  philosophy  are  represented, 
and  one  individual  carries  the  burden 
of  five  degrees,  earned  in  universities 
on  both  sides  of  the  Atlantic. 


WILLIAM  FOX,  with  the  opening 
of  the  new  calendar  year,  had 
twelve  full-sized  screen  produc- 
tions under  way,  including  both  the 
eastern  and  the  western  companies. 

Among  the  twelve  are  three  special 
features  which  will  be  included  in  the 
finest  screen  entrtainments  offered  by 
Mr.  Fox  within  the  next  quarter.  First 
of  this  trio  may  be  mentioned  the  super- 
production  of  Premier  Clemenceau's 
celebrated  book  and  only  novel,  "The 
Strongest,"  under  the  direction  of  R.  A. 
Walsh. 

Next  of  the  big  specials  is  the  five- 
part  Sunshine  Special  upon  which  the 
entire  Fox  Sunshine  Comedy  personnel 
in  Hollywood  is  centering  its  best  ef- 
forts. This  is  something  along  bigger 
lines  than  anything  hitherto  done  on 
the  Fox  comedy  lot  and  is  promised  as  a 
new  departure  in  seashore  comedies 
with  the  Sunshine  widows  in  their  sun- 
niest moods.  Fanciful  costuming  and 
bridght  snappy  humor  are  said  to  be 
features  of  the  film,  and  Hampton  Del 
Ruth,  supervising  director  of  Fox  Sun- 
shine Comedies,  is  directing  this  Sun- 
shine Deluxe  himself,  with  the  assistance 
of  every  comedy  director  on  the  lot. 

A  Surprise  Promised. 

Another  of  the  Fox  specials  now  in 
course  of  making  in  the  East,  is  being 
directed  by  Charles  J.  Brabin,  of  "Kath- 
leen Mavourneen"  fame.  Very  little  in 
the  way  of  publicity  is  being  issued  on 
this  picture,  but  the  producer  announces 
that  it  will  bring  "a  big  surprise  to  the 
screen."  It  is  an  all-star  production, 
adapted  from  the  work  of  a  well-known 
author,  and  will  introduce,  it  is  under- 
stood, many  startling  eflfects  and  nov- 
elties. 

William  Farnum,  who  has  just  com- 
pleted "Heart  Strings,"  has  started 
work  upon  a  new  vehicle  as  yet  un- 
named. The  production  is  said  to  be  of 
a  lavish  nature  and  the  story  gives  the 
magnetic  star  the  role  of  a  romantic 
adventurer.  J.  Gordon  Edwards,  who 
has  directed  Mr.  Farnum  in  all  his  re- 
cent successes,  is  with  the  star  again 
in  the  forthcoming  play. 

The  remainder  of  the  twelve  pictures 
being  made  in  one  or  another  of  the 
Fox  studios  include  "The  White  Moll," 
adapted  to  the  screen  by  E.  Lloyd  Shel- 
don from  Frank  L.  Packard's  story,  in 
which  Pearl  White  makes  her  debut 
under  William  Fox  management;  "Find 
the  Woman,"  with  George  Walsh  as 
star;  "The  Penalty,"  an  adaptation  of  a 
well  known  stage  success,  with  Madlaine 
Traverse  in  the  stellar  role;  Charles 
Reade's  "White  Lies,"  starring  Gladys 
Brockwell;  Shirley  Mason  in  her  first 
Fox  vehicle,  "Her  Elephant  Man,"  and 
William  Russell  in  the  Harold  Titus 
story,  "Shod  with  Fire."  Buck  Jones  is 
working  on  another  Harold  Titus  west- 
ern story,  "The  Last  Straw,"  and  Tom 
Mix  completed  the  first  of  his  six  H.  H. 
Van  Loan  stories,  "3  Gold  Coins,"  just 
after  the  new  year  opened. 


Screening  Down  the  Lid. 

Not  satisfied  with  the  fact  that  the 
Sunday  lid  is  clamped  tight  in  South 
Carolina,  the  churches  of  Columbia  are 
circulating  petitions  seeking  to  have  it 
still  more  tightly  clamped.   Sunday  blue 


laws  prevail  in  South  Carolina,  as  they 
do  in  Georgia,  and  there  has  been  a  sug- 
gestion that  churches  of  the  latter  state 
will  follow  in  the  footsteps  of  those 
in  South  Carolina  if  the  move  succeeds. 
No  theatres  are  permitted  to  open  on 
Sunday  either  in  South  Carolina  or 
Georgia. 


"Street  Called  Straight"  Is 
Next  Eminent  Authors  Film 

BASIL  KING'S  story  "The  Street 
Called  Straight"  is  the  photoplay 
that  Goldwyn  will  release  as  the 
second  Eminent  Authors  picture.  Mr, 
King  spent  six  weeks  at  the  Goldwyn 
studios  working  with  Wallace  Worsley, 
the  director  of  the  production,  and  the 
result  is  a  masterpiece  of  the  screen. 

The  clash  of  four  strong  wills  in  a 
situation  which  changes  the  course  of 
three  lives  is  presented  in  a  photoplay 
that  has  both  power  and  quality.  It 
is  a  story  of  sacrifice  and  goodwill. 

Naomi  Childers  plays  the  part  of  the 
heroine.  Milton  Sills,  Irene  Rich  and 
W.  Lawson  Butt  are  members  of  the 
distinguished  cast  which  includes  Syd- 
ney Ainsworth,  Charles  Clary  and  Lydia 
Yeamans  Titus. 


Gayety  Comedy  Release*  for  January. 

Four  new  Gayety  Comedies  are  re- 
leased this  month  through  independent 
exchanges.  Three  of  the  comedies  fea- 
ture George  Ovey,  with  Lillian  Biron 
and  the  Gayety  Girls,  and  one  features 
William  Bletcher  and  Vera  Reynolds. 

"Ladies  Must  Dance,"  introducing 
George  Ovey  as  an  amateur  dancing 
master,  was  directed  by  James  Clemens. 

Craig  Hutchinson  directed  the  next 
two  Gayety  Comedies,  "Bounced,"  with 
George  Gvey  as  an  amateur  dancing 
Saphead's  Sacrifice,"  with  Bletcher  and 
Vera  Reynolds;  while  Clemens  directed 
the  fourth  January  release,  which  is 
entitled  "Ruined  by  Love,"  featuring 
George  Ovey,  with  Miss  Lillian  Biron. 


Marie  Doro 

Who  is  starred  In  the  new  Republic 
feature,  "12:10." 


456 


THE   MOVING   PICTURE  WORLD 


January  17,  1920 


New  York  State  Exhibitors'  League 

Will  Watch  Legislation  in  Albany 


THE  executive  committee  of  the 
Motion  Picture  Exhibitors  League 
of  the  State  of  New  York  held  an 
important  session  on  January  2  at  the 
Iroquois  Hotel,  Buffalo.  The  meeting  of 
the  committee  was  preceded  by  an  in- 
formal luncheon  at  which  prevailed  the 
same  unity  of  spirit  which  was  after- 
ward reflected  at  the  business  meeting. 

There  was  a  very  full  attendance,  the 
following  members  being  present:  Jules 
Michaels,  Buffalo,  chairman;  J.  N. 
Schwartzwalder,  Auburn;  Emmet  Cor- 
nell, Syracuse;  Mr.  Kress,  Buffalo;  Wal- 
ter Hayes,  Buffalo,  W.  H.  Linton,  Utica; 
Ira  Mosher,  Buffalo;  Charles  Hayman, 
Niagara  Falls ;  Irving  Salyerds,  Roch- 
ester; Dave  Cohen,  Binghamton;  Mor- 
ris Silverman,  Schenectady;  William 
Caliban,  Rochester;  Joseph  Schuchert, 
Buffalo;  Wm.  A.  Dillon,  Ithaca;  A.  A. 
Fennevesey,  Rochester;  Harold  Frank- 
lin, Buffalo;  Sydney  S.  Cohen,  Samuel 
I.  Berman  and  Charles  L.  O'Reilly,  of 
New  York  City. 

The  meeting  was  called  to  order  by 
the  chairman,  Jules  Michaels,  of  the 
Academy  Theatre,  Buffalo.  Reports 
•were  received  on  the  successful  Sunday 
campaign  in  Schenectady  and  on  the 
question  of  screen  advertising. 

The  report  on  the  latter  subject  was 
made  by  Charles  L.  O'Reilly.  He  went 
into  the  subject  exhaustively  and  was 
listened  to  with  great  interest.  The 
two  reports  were  approved  unanimously. 

It  was  decided  to  start  without  delay 
a  campaign  for  either  the  repeal  or  the 
modification  of  the  five  per  cent,  film 
rental  tax.    The  league  will  at  once  get 


into  touch  with  other  states  and  in  con- 
junction with  them  get  to  work  on  the 
proposition. 

Executive  Secretary  Berman  reported 
on  visits  to  Washington  and  on  the 
failure  to  get  even  the  slightest  relief 
or  concession  from  Congress.  He  also 
reported  on  his  visit  to  Franklin  K. 
Lane,  Secretary  of  the  Interior,  on  the 
question  of  aiding  in  the  Americaniza- 
tion work  which  is  to  be  undertaken  in 
response  to  a  joint  resolution  of  the 
House  and  Senate  Committee  on  Educa- 
tion. Mr.  Berman's  report  was  adopted 
unanimously. 

Committee  Goes  to  Albany. 

The  question  of  legislation  at  the  com- 
ing session  of  the  state  legislature  re- 
ceived much  consideration  at  the  hands 
of  the  executive  committee.  A  special 
committee  consisting  of  Harold  Frank- 
lin, Buffalo,  chairman  ;  Charles  Hayman, 
Niagara  Falls;  W.  H.  Linton,  Utica; 
Irving  Salyerds,  Rochester;  Emmet  Cor- 
nell, Syracuse;  Fred  Elliot,  Albany;  J. 
Schwartzwalder,  Auburn;  Henry  Manus, 
Brooklyn;  Sam  Sheer,  Queens,  and  J.  J. 
Wittman,  of  Bronx,  in  conjunction  with 
the  officers  of  the  league,  were  desig- 
nated to  meet  at  Albany  to  discuss  the 
legislative  program  as  affecting  the  ex- 
hibitors of  the  State  of  New  York. 

The  men  who  had  proven  themselves 
friends  of  the  motion  picture  exhibitors 
and  the  vast  public  which  is  served  by 
the  exhibitors  were  by  no  means  for- 
gotten at  this  meeting.  A  resolution  of 
thanks  to  Senator  (now  Surrogate) 
Foley  was  passed  unanimously  for  his 


splendid  co-operation  in  the  matter  of 
the  Sunday  Bill  Enactment.  On  motion 
of  Mr.  Franklin,  Mr.  Charles  L.  O'Reilly 
was  appointed  a  committee  of  one  to 
call  upon  the  Surrogate  and  present  the 
committee's  engrossed  resolutions  to 
him. 

A  telegram  of  thanks  and  of  congrat- 
ulations was  also  sent  to  Mayor  Lunn, 
of  Schenectady,  who  in  the  recent  may- 
oralty campaign  in  that  city  took  such 
a  fearless  and  outspoken  stand  in  favor 
of  Sunday  shows. 


Millard  Webb  to  Manage 

Mayer's  Western  Studio 

MILLARD  L.  F.  WEBB,  widely 
known  in  filmland  for  his  ability 
as  an  executive  and  assistant  di- 
rector, has  been  named  manager  of  the 
new  $250,000  studio  of  Louis  B.  Mayer, 
3800  Mission  road,  Los  Angeles. 

Webb's  career  in  the  pictures  has  been 
phenomenal.  Five  years  ago  he  started 
in  as  property  man  and  assistant  direc- 
tor with  the  Franklin  brothers,  in  the 
making  of  "kid  pictures."  After  two 
and  a  half  years  he  went  with  Fox, 
where  he  remained  nearly  a  year.  Webb 
then  went  to  the  Douglas  Fairbanks 
studio  as  co-director  with  Joseph  Hena- 
bery  in  the  production  of  "The  Man 
from  Painted  Post."  He  later  assisted 
John  Emerson  in  the  making  of  "Reach- 
ing for  the  Moon." 

After  assisting  Tod  Browning  in  Edith 
Storey's  Metro  productions,  he  went 
into  the  acting  end  of  the  game,  play- 
ing the  juvenile  lead  with  Margarita 
Fischer,  star  of  the  American  Film 
Company.  On  the  opening  of  the  Mayer 
studios,  Webb  became  assistant  direc- 
tor with  Joseph  Henabery  in  the  direct- 
ing of  Mildred  Harris  Chaplin. 


This,  Folks,  Is  a  Strictly  Realart  Gathering.   Only  Real  and  Arty  Persons  AdmitteiL 

teft,  is  Alice  Brady  in  "The  Fear  Market";  above,  is  Mary  Miles  Minter  in  two  views  from  "Anne  of  Green  Gables":  beloT 
is  Emile  Chautard's  "Mystery  of  the  Yellow  Room";  rlgrht  is  Constance  Binney,  beautiful  In  "Erstwhile  Susan." 


January  17,  1920 


THE  MOVING  PICTURE  WORLD 


457 


Equity's  Plan  of  Exploitation 

Brings  Big  Results  to  Showmen 


ENTERTAINMENT  is  entertainment 
and  exploitation  exploitation,  but 
when  the  two  are  allied  they  form 
a  strong  combination.  Equity  Pictures 
Corporation,  one  of  the  new  producing 
and  distributing  concerns,  plans  to  do 
its  advertising  and  exploitation  not  only 
in  trade  papers,  but  also  directly  in  small 
towns,  and  in  only  such  ways  as  will 
couple  the  money  spent  with  the  theatre 
at  which  one  of  Equity's  productions 
is  announced  for  presentation. 

Harry  Reichenbach,  head  of  Equity's 
exploitation  department,  has  been  strug- 
gling for  years  to  experiment  with  a 
pet  idea — -viz.,  to  follow  a  print  of  some 
subject,  from  town  to  town  and  use 
in  each  succeeding  place,  the  better  ele- 
ments of  exploitation  from  the  preced- 
ing towns.  And  after  eight  weeks  of 
this  form  of  absolutely  direct  co-opera- 
tion, the  following  financial  results  are 
announced  as  having  been  achieved  in 
various  places. 

Chicago,  having  been  the  first  to  open, 
received  initial  attention  from  Equity. 


The  first  Equity  picture,  "Eyes  of 
Youth,"  broke  records  in  the  Windy 
City.  Then  came  Louisville,  where  the 
Big  Feature  Rights  Corporation  got  be- 
hind the  preliminary  work  with  a  zest, 
and  the  result  was  that  Christmas  week, 
one  of  the  real  bad  weeks  of  the  year, 
was  converted  into  a  record  breaker  at 
the  Strand  Theatre  and  the  picture, 
"Eyes  of  Youth,"  is  being  returned  to 
the  same  house  for  an  additional  run. 

Pittsburg,  where  the  Grand  and  Row- 
land &  Clarke's  Liberty  theatres  ran  the 
film  day  and  date. 

Worth  remarking  upon  preliminary 
to  the  Pittsburg  showing  was  the  daily 
paper  results  secured  by  Mr.  Connelly, 
of  the  Grand,  and  Samuel  Sivitz,  of  the 
Clarke  &  Rowland  offices.  On  St'ndAv 
January  4,  the  five  newspapers  published 
that  day  in  Pittsburg  carried  from  five 
to  eight  stories  each  on  the  engagement, 
and  from  three  to  five  pictures  of  Miss 
Young  or  scenes  from  the  play. 

The  Woodlawn  Theatre  at  Chicago, 
the  first  residence  house  to  play  the 


"Natives  from  Surrounding  Tribes  Would  Come  Down  to  See  the  Queer  Whites." 


Martin  Johnson  writes  us  tliat  Iiis  new  pictures  on  "Wild  Men  of  Malekula" 
will  surpass  all  his  others.    Mr.  Johnson  found  a  race  of 
Monkey  People,  living  in  the  jungle  like  animals. 

i,MiiHmiiiinmiiiiiMliiiaiiltniniliiilMiiHMniniMiliilMiiniiiMjiMniiiininiiii<tMMiiiitiiMiitMiMiHMIriiiii(iitllilliiiriiiiiiiiiiiiiiri<tliiiiiiiiiiiliiniMiMMiiiiilrlirM 

Goldwyn  Praises  Creative  Ability 

Of  His  Assemblage  of  Directors 


RECOGNIZING  the  director  as  the 
great  factor  in  bringing  a  story 
to  the  screen,  and  realizing  that 
the  strongest  plays  ever  written  and 
the  most  inspired  acting  may  be  ruined 
by  poor  direction,  Samuel  Goldwyn, 
president  of  Goldwyn  Pictures  Corpora- 
tion, and  Abraham  Lehr,  vice  president, 
located  at  the  Culver  City  studios,  have 
enrolled  what  they  consider  the  greatest 
force  of  directors  ever  placed  under 
contract  by  any  one  company. 

The  work  of  building  up  the  organiza- 
tion of  directors  who  will  picturize  the 
famous  plays  and  novels  secured  by 
Goldwyn  has  been  conducted  quietly. 
One  by  one,  men  who  have  risen  to  the 
top  of  their  profession  have  been  added 
to  the  Goldwyn  roster.  All  of  them  have 
proven  their  worth  before  they  became 
connected  with  the  organization,  and 
now  they  are  being  given  every  encour- 
agement to  develop  individual  genius  in 
the  making  of  the  greatest  screen  stories 
that  creative  brains  and  technical  effi- 
ciency can  produce. 
Attesting  to  the  quality  of  the  minds 


behind  Goldwyn  pictures  today  are  such 
directors  as  Reginald  Barker,  Frank 
Lloyd,  Clarence  Badger,  Victor  Schertz- 
inger,  William  Parke,  Wallace  Worsley, 
T.  Hayes  Hunter,  Tom  Mills,  Harry 
Beaumont,  E.  Mason  Hopper  and  Paul 
Scardon.  Every  member  of  this  group 
has  won  a  reputation  either  as  a  director 
of  drama  or  comedy. 


Universal  Provides  Laughs. 

With  the  booking  of  "Naughty  Lions 
and  Wild  Men"  at  the  Capitol  Theatre, 
New  York,  and  "A  Baby  Doll  Bandit," 
featuring  Mrs.  Joe  Martin,  on  the  Loew 
Circuit,  the  Universal-Century  come- 
dies continue  to  play  an  important  part 
in  supplying  New  Yorkers  with  laughs. 

The  popularitv  of  t'-e'  e  "^-t  -  f ;  • 
causing  a  steadily  increasing  demand 
for  them  from  all  parts  of  the  country. 
When  Loew  booked  the  monkey  picture 
he  made  provision  to  take  the  remain- 
der of  the  series  to  be  produced. 

The  next  picture  in  the  lion  releases 
will  be  "Tiger  Rose  and  Dandy  Lions." 


picture  following  the  loop  engagement, 

was  forced  to  play  midnight  shows  to 
take  care  of  the  hold-out  crowds. 

At  Atlanta,  where  "Eyes  of  Youth" 
opened  for  an  indefinite  engagement  at 
the  Criterion  Theatre,  more  people  at- 
tended the  opening  day  than  during  any 
one  day  in  its  history,  and  the  second 
day  fell  off  less  than  two  per  cent.  Re- 
ports from  Atlanta,  as  the  week  goes, 
state  that  the  house  record  will  be 
broken  by  almost  fifty  per  cent. 

At  Cleveland,  after  playing  two 
houses  simultaneously,  in  the  heart  of 
the  city,  "Eyes  of  Youth"  was  brought 
back  to  one  of  the  houses  for  a  repeat 
booking,  then  played  another  house  di- 
rectly across  the  street. 

Paul  Gusdanovic,  who  controls  the 
house  at  which  the  Cleveland  repeat 
was  played,  is  considering  even  a  fourth: 
return  to  one  of  his  houses. 

The  policy  of  exploitation  and  adver- 
tising is  to  continue  and  Reichenbach 
will  leave  for  Minneapolis,  St.  Paul, 
New  Orleans,  Washington  and  other 
key  cities  after  February  1  to  continue 
this  direct  to  the  theatre  co-operation. 


Three  American  Films 

Due  for  Early  Release 

THE  next  special  feature  about  to 
be  distributed  by  the  American 
Film^  Company  is  "The  Valley  of 
Tomorrow"  which  has  just  been  given 
its  first  press  and  trade  showings. 
Stephen  Fox  was  both  the  writer  of  the 
script  and  the  scenarist.  A  talented 
camera  in  the  hands  of  George  Rizard 
did  full  justice  to  the  scenic  grandeur 
of  Lake  Tahoe  where  the  company  spent 
several  weeks.  William  Russell  takes 
the  leading  part,  supported  by  Mary 
Thurman,  Harvey  Clark.  Pauline  Curley, 
Frank  Brownlee,  Fred  M.  Malatesta. 
Frank  Clark,  Jeffrey  Sloan  and  Lewis 
King.  Emmett  J.  Flynn  was  the  director. 

Following  "The  Valley  of  Tomorrow," 
a  new  "Flying  A"  Special— unnamed  as 
yet — will  be  put  on  the  market.  It  is 
a  romance  by  Daniel  F.  Whitcomb.  The 
cast  includes  Margarita  Fisher,  Harry 
Hilliard,  Beatrice  Van,  Harvey  Clark, 
George  Periolat,  Neil  Hardin  and  Mary 
Talbot.  Artistic  titles  and  effective  art 
work,  a  matter  to  which  the  American 
gives  particular  care,  are  about  com- 
pleted. 

The  coast  print  of  "The  Honey  Bee," 
by  Samuel  Merwin,  has  just  been 
shippad  from  Santa  Barbara  to  the 
American's  Chicago  laboratory.  With 
Madame  Marguerita  Sylva,  the  famous 
prima  donna,  in  the  leading  role,  this 
de  luxe  picture  is  expected  to  be  a  great 
success.  Samuel  S.  Hutchinson,  presi- 
dent of  the  American  Film  Company, 
put  in  long  hours  at  the  Santa  Barbara 
studio  during  the  filming  of  "The  Honey 
P.ee."  while  Rupert  Julian,  widely  known 
as  the  director  of  "The  Beast  of  Berlin" 
and  other  big  photoplays,  wielded  the 
megaphone. 


Completes  Studio  Scenes. 

Harry  T.  Morcy  has  completed  all  the 
studio  scenes  for  "Detective  Jim"  and  is 
waiting  for  the  weather  to  moderate 
before  starting  on  the  outside  locations. 
The  greater  part  of  the  action  in  the 
"'ay  ta'  es  place  in  the  o'^en.  and 
Morey  will  have  at  least  a  month's 
work  on  Long  Island  and  nearby  New 
Jersey  points.  Edwin  Hollywood  is  di- 
recting the  picture. 


458 


THE   MOVING   PICTURE  WORLD 


January  17,  1920 


Fox's  "Evangeline"  and 

"Checkers"  Still  Go  Big 

ACCORDING  to  reports  received  at 
the  executive  offices  of  Fox  Film 
Corporation,  both  "Checkers"  and 
■"Evangeline"  still  continue  to  crowd 
motion  picture  theatres  in  all  parts  of 
the  land. 

E.  M.  Tracy,  who  manages  the  Em- 
pire Theatre  at  Storm  Lake,  Iowa,  of 
which  he  and  W.  S.  Skiff  are  owners, 
■extends  his  appreciation  of  the  money- 
making  value  of  "Checkers"  in  a  letter 
which  he  sent  to  Mr.  Fox  after  playing 
the  big  racing  melodrama  for  two  days 
— a  good  stand  for  his  house.  The  Nemo 
Theatre,  in  Johnstown,  Pa.,  under  the 
management  of  L.  W.  Barclay,  did  an 
equally  exceptional  business  with 
"Checkers"  for  four  days,  and  both  Mr. 
Barclay  and  George  Banagotacos,  direc- 
tor-general of  the  Nemo,  have  joined  the 
ranks  of  "Checkers"  enthusiasts. 

In  Moberly,  Mo.,  the  Grand  Theatre 
presents  only  the  most  distinguished 
screen  attractions.  J.  Earl  Hayes,  man- 
ager, in  a  letter  to  Mr.  Fox,  says: 
"  'Evangeline'  is  a  wonder — in  my  opin- 
ion one  of  the  sweetest,  most  beautiful 
film  productions  I  have  ever  seen." 


Ottawa  Operators    Elect  Officers. 

The  Moving  Picture  Operators'  Local 
of  Ottawa,  Ontario,  has  elected  officers 
for  1920  as  follows: 

President,  W.  Hartnett,  Dominion 
Theatre;  Vice-President,  John  McCau- 
ley,  Francais  Theatre;  Secretary,  Wil- 
liam Maynard,  Orpheum  Theatre; 
Treasurer,  Charles  Bamford,  Imperial 
Theatre;  Business  Representative,  Wil- 
liam Lane,  Winter  Garden. 

The  Ottawa  Local  has  jurisdiction 
over  the  towns  throughout  the  Ottawa 
V^alley,  and  quite  a  number  of  its  mem- 
bers are  found  in  the  outside  theatres. 


Select  Artists  for  "The  Hope." 

Jack  Mulhall,  Marguerite  de  la  Motte 
and  Ruth  Stonehouse  have  been  engaged 
by  Metro  for  principal  roles  in  "The 
Hope,"  the  great  melodrama  of  England, 
India  and  Italy  that  is  to  be  made  a 


M.  M.  (Music  Master  or  Movie  Music) 

William  Farnum  is  first  fiddle  in  his 
newest  Fox,  "Heart  Strings." 


i 


Blooming  Beauties. 

The  flowers  and  Edith  Hallor,  to  star 
in  Lawrence  Weber  productions 
for  Selznlck. 

Metro  Screen  Classic  production.  With 
Frank  Elliott — last  week  chosen  to  play 
Major  Hector  Grant,  the  "heavy" — these 
talented  screen  players  will  head  the 
all-star  cast  that  will  picturize  Cecil 
Raleigh's  and  Henry  Hamilton's  Drury 
Lane  thriller. 


Hank  Mann   Starts   Fifth  Comedy. 

Hank  Mann,  under  the  direction  of 
Herman  C.  Raymaker  and  personal 
supervision  of  Morris  R.  Schlank,  has 
begun  work  on  the  fifth  in  his  new 
series  of  two-reel  comedies.  The  first 
scenes  are  laid  around  the  shipbuilding 
docks  at  San  Pedro,  Cal.  Madge  Kirby 
is  playing  the  feminine  lead,  while  Ver- 
non Dent,  Jack  Richardson  and  Jess 
Weldon  also  appear  in  support. 


Skirboll  Buys  Rights. 

Equity  Pictures  Corporation  an- 
nounces the  purchase  by  Joseph  Skir- 
boll, First  National  Exhibitors  exchange, 
Pittsburgh,  of  the  rights  to  Harry  Gar- 
son's  special  production,  "Silk  Husbands 
and  Calico  Wives,"  starring  House 
Peters,  for  Western  Pennsylvania  and 
West  \'irginia.  The  Rorky  Mountain 
States  including  Colorado,  Wyoming, 
New  Mexico  and  Utah,  have  been  bought 
by  Walter  and  Sol  Lichtenstein,  of  the 
Equity  Distributing  Company,  Denver. 


Price  to  Visit  West. 

C.  B.  Price,  president  of  the  C.  B. 
Price  Co.,  Inc..  will  leave  for  the  west 
the  latter  part  of  January  to  interview 
state  rights  buyers,  and  will  spend  some 
time  at  Los  Angeles  meeting  friends  and 
closing  negotiations  for  several  features 
lie  has  under  consideration. 


Mildred    Harris   Completing   New  Play. 

Mildred  Harris  Chaplin,  who  is  star- 
rinqr  in  "Polly  of  the  Storm  Country," 
a  Grace  Miller  White  story  written  es- 
pecially for  her,  will  complete  the  pic- 
ture during  the  coming  week.  Cutting 
of  the  picture  will  be  finished  within  a 
day  or  so  after  the  completion  of  the 
filming  as  Director  Arthur  Rosson  has 
cut  the  film  during  the  progress  of  pro- 
duction. 


Moore's  Exploitation 

Wins  for  "The  Capitol" 

SCORE  one  for  a  powerful  social  and 
political  melodrama  in  which  Leah 
Baird  is  the  star  and  score  two  for 
the  enthusiastic,  human  and  local  way 
in  which  the  exhibitor  smashed  this  pic- 
ture over  to  a  success  in  his  theatre. 
The  picture  is  Augustus  Thomas'  screen 
drama,  "The  Capitol,"  filmed  from  one 
of  his  stage  successes,  and  the  exhibi- 
tor is  Tom  Moore,  owner  of  a  chain  of 
first-run  houses  at  the  national  capital. 

A  fine  example  of  the  Tom  Moore 
analysis  of  a  motion  picture  and  its 
possibilities  occurred.  "The  Capitol"  was 
the  all-week  attraction  at  his  Strand 
Theatre.  It  is  a  story  of  love  and  polit- 
ical intrigue  and  many  of  its  scenes  were 
photographed  in  Washington  in  and 
around  the  Government  buildings,  with 
scenes  of  particular  beauty  taken  in  the 
capital  grounds  and  in  the  parks. 
How  He  Did  It. 
The  Tom  Moore  exploitation  was  de- 
signed to  make  the  people  of  the  entire 
city  -feel  that  they  were  actors  in  the 
picture.  In  all  the  newspapers  of_  Wash- 
ington the  following  panel  appeared  con- 
spicuously emphasized  in  half  page 
space:  "'The  Capitol'  carries  a  double 
interest  for  Washingtonians,  for,  aside 
from  its  beauty  and  excellent  cast,  it 
depicts  a  story  of  political  and  social 
life  in  our  city  and  the  greater  part  of 
its  tense  and  thrilling  scenes  were  filmed 
right  on  our  own  doorstep." 

Backing  up  Mr.  Moore,  Miss  Baird 
stopped  off  in  Washington  and  appeared 
at  the  Strand  on  New  Year's  night  and 
remained  over  till  the  following  day  to 
appear  at  the  earlier  performances  on 
that  day  before  leaving  for  Florida, 
where  she  is  at  work  on  her  next  pic- 
ture for  W.  W.  Hodkinson  distribution, 
"Cynthia-of-the-Minute,"  from  the  popu- 
lar novel  by  Louis  Joseph  Vance. 


Becker  Visits  New  York. 

Bruno  J.  Becker,  general  manager  of 
the  Model  Comedy  Company,  producers 
of  the  Gale  Henry  comedies,  left  Holly- 
wood recently  to  attend  a  meeting  of 
the  Bulls  Eye  Film  Corporation  officials 
in  New  York,  which  concern  is  handling 
his  releases.-  Many  important  matters 
relative  to  the  company's  future  activity 
are  expected  to  be  announced  by  him 
following  the  meeting.  On  his  return 
to  the  coast  General  Manager  Becker 
plans  to  visit  film  exchanges  west  of 
Chicago  that  are  handling  the  Gale 
Henry  comedies. 


"Help"  Is  Title  of  New  Gale  Comedy. 

"Help"  is  the  title  of  a  new  two-reel 
comedy  featuring  Gale  Henry,  work 
upon  which  started  this  week  at  the 
Bulls  Eye  studio  in  Hollywood.  The 
picture  deals  with  a  family's  troubles 
in  keeping  a  housekeeper.  Tom  Gibson 
is  directing,  while  the  comedienne's  suo- 
port  includes  Billy  Franey,  Hap  H. 
Ward,  Blanche  White  and  George  Jeske. 


Van  Meter  in  "Judah." 

Harry  Van  Meter  has  been  engaced  to 
play  Tozer  in  the  Metro-Screen  Classic 
production  of  "Judah,"  the  drama  by 
Henry  Arthur  Jones  in  which  May  Al- 
lison will  be  starred.  Tozer,  whose  alias 
is  Majalah,  is  a  clever  faker  who  poses 
as  a  Hindu  healer  and  thus  fleeces  the 
rich  of  their  money. 


January  17,  1920 


THE   MOVING   PICTURE  WORLD 


459 


Hobart  Henley  Will  Furnish 
Purpose  and  Action  to  Screen 

EVERY  effort  is  being  made  to  make 
Hobart  Henley  Productions  truth- 
ful and  artistic  portrayals  of  the 
stories  upon  which  they  are  based," 
says  Mr.  Henley.  "My  present  plan  is 
to  produce  four  pictures  each  year  and 
I  feel  that  by  limiting  myself  in  this 
respect  I  shall  gain  by  giving  plenty  of 
time  ot  each  individual  story. 

"The  success  which  'The  Gay  Old 
Dog'  is  now  enjoying  throughout  the 
country  is  but  the  beginning  of  what  I 
intend  to  do.  Its  popularity,  however, 
is  gratifying  for  it  served  to  prove  that 
my  plan  to  produce  subjects  of  a  psy- 
chological nature  is  not  without  its  value. 

"To  be  a  success  a  story  must  have 
action  equivalent  to  its  plot.  I  mean 
there  must  be  suflficient  action,  not 
merely  to  carry  the  story  but  to  add 
human,  intimate  touches  that  make  pro- 
ductions real  and  not  just  movies.  Ac- 
tion is  the  one  thing  that  has  kept  the 
movies  alive.  I  have  no  intention  of 
trying  to  produce  pictures  without  it — 
but  I  do  want  to  see  real,  living  things 
produced  without  being  distorted." 


Big  Theatre  for  Des  Moines. 

Plans  for  the  erection  of  a  million- 
dollar  theatre  and  office  building  in  Des 
Moines  this  summer  are  announced  by 
a  group  of  business  men  headed  by  Abe 
Frankle,  owner  of  the  Rialto,  Majestic 
and  Casino  theatres  in  Des  Moines,  and 
two  smaller  Iowa  houses.  The  men 
have  secured  a  ninety-nine-year  lease 
on  the  corner,  88  by  144  feet,  at  Locust 
and  Eighth  streets,  at  an  annual  rental 
of  $20,000. 

The  site  is  now  occupied  by  the  Ma- 
jestic and  Royal  theatres  and  is  directly 
across  Locust  street  from  the  Rialto. 
Other  men  in  the  deal  are  Sol  Panor, 
president  of  Panor  Shoe  Stores,  Inc., 
and  Ben  F.,  Harry  and  Alfred  Cohen,  of 
the  Cohen  Lumber  Company. 


Le  Vino   Scenarioizing   London  Novel. 

Albert  Shelby  Le  Vino  of  the  Screen 
Classics,  Inc,  scenario  department,  at 
the  Metro  studios  in  Hollywood,  has 
started  work  on  the  screen  adaptation 
of  "Burning  Daylight,"  by  Jack  London, 
which  will  be  Mitchell  Lewis's  first 
Metro  production  for  C.  E.  Shurtleff, 
Inc. 

"Burning  Daylight"  was  first  pub- 
lished as  a  serial  in  the  New  York 
Herald  and  later  appeared  in  book  form 
and  ran  through  twelve  editions.  In  the 
picturization  of  the  novel  Mitchell  Lewis 
will  have  the  part  of  Elam  Harrish  or 
"Burning  Daylight,"  as  he  is  nicknamed. 
It  is  a  story  with  most  of  the  scenes 
laid  in  far  Northern  Alaska  and  New 
York  City. 


Select  Cast  for  Next  Williams  Picture. 

Earle  Williams'  supporting  cast  for 
"Capt.  Swift,"  his  next  Vitagraph  fea- 
ture, has  been  completed.  It  will  in- 
clude Florence  Dixon,  who  will  play 
opposite  Mr.  Williams,  Alice  Calhoun, 
Adelaide  Prince,  Edward  Martindale, 
Downing  Clarke,  Barry  Baxter,  James 
O'Neill  and  Herbert  Pattee. 

"Capt.  Swift"  is  an  adaptation  by  Lu- 
cien  Hubbard  from  the  drama  of  the 
same  name  by  C.  Haddon  Chambers, 
and  is  being  directed  by  Tom  Terriss. 
It  was  very  successful  in  London  when 


Art. 

Personified  in  every  detail  of  this  view 
of  Nazimova  in  her  new  Metro, 
"Stronger  Than  Death." 

fniiuiuiiiiiiiiiiiiiiiiiiiiitiHtiiiiuiriiiiitiiiiiiiiiiiiiiiiiiiiiiiiiiiiiMtiniiiiiiiiiiiiiMiiitiitiitiiiiiiitiiiiiiiipiiiiiiiiiiiii 


it  was  first  produced  more  than  a  score 

of  years  ago  with  the  late  Sir  Robert 
Tree  in  the  title  role.  It  is  melodra- 
matic, full  of  tense  moments,  and  offers 
Mr.  Williams  a  splendid  role. 


List  "Edgar"  Comedies  for  March. 

Director  E.  Mason  Hopper  has  com- 
pleted the  first  two-reel  episode  in  the 
series  of  Booth  Tarkington  "Edgar" 
Comedies  being  made  by  Goldwyn  at 
the  Culver  City  studios  and  the  film  is 
now  being  cut  and  edited.  Most  of  the 
titles  have  been  supplied  by  the  author 
himself,  who  has  adhered  to  the  inimit- 
able style  familiar  to  the  readers  of  the 
Penrod  and  Billy  Baxter  stories.  It  is 
announced  at  the  Goldwyn  offices  that 
distribution  of  the  Edgar  pictures  will 
be  started  about  the  first  of  March. 
Johnny  Jones  has  the  title  role. 


Morey  Begins  Another. 

"The  Birth  of  a  Soul,"  another  of 
Vitagraph's  features  in  which  Harry  T. 
Morey  appears  as  a  rugged  moun- 
taineer, will  be  one  of  the  January  re- 
leases. He  has  a  dual  role,  both  of  the 
characters  belonging  to  the  mountains 
in  the  South  where  moonshine  whiskey 
is  more  than  an  incident  and  feuds  not 
altogether  a  thing  of  the  past.  Mr. 
Morey's  next  feature,  on  which  he  is 
now  at  work,  will  be  called  "Detective 
Jim."  It  was  written  especially  for  him 
by  Frederick  Van  Rensselaer  Dey,  au- 
thor' of  the  Nick  Carter  detective 
stories. 


Hickman  Finishes  "Just  A  Wife. 

News  has  reached  New  York  from 
the  Coast  to  the  effect  that  Howard 
Hickman,  who  has  been  directing  "Just 
A  Wife"  for  distribution  as  a  National 
Picture  Theatres,  Inc.,  release,  finished 
shooting  the  last  scenes.  The  announce- 
ment carried  the  further  information  that 
the  production  is  now  being  assembled 
and  cut  and  will  probably  be  ready  for 
shipment  East  in  about  two  weeks. 
This  would  mean  that  "Just  A  Wife" 
should  reach  the  Seventh  avenue  offices 
of  National  in  New  York  about  Janu- 
ary 12. 


Metropolitan  Opera  House 
Scene  in  Goldwyn  Picture 

IN  "The  Paliser  Case,"  one  of  the 
early  1920  Goldwyn  releases,  the  dia- 
mond horseshoe  of  the  Metropoli- 
tan Opera  House  has  been  transported 
to  the  screen.  The  huge  semi-circular 
promenade  where  New  York's  greatly 
augmented  "400"  stroll  between  the  acts 
of  the  opera  is  the  scene  of  a  murder 
in  this  photoplay  version  of  Edgar  Sal- 
tus's  recent  novel. 

The  story  is  a  powerful  melodrama,  in 
which  each  of  the  principal  characters 
confesses  to  murder.  The  early  scenes 
in  the  photoplay  show  that  each  of  the 
confessed  murderers  had  a  motive  for 
committing  the  crime;  while  the  later 
scenes  disclose  the  efforts  of  the  police 
department  to  prove  that  neither  of 
them  was  the  murderer. 

Pauline  Frederick  has  a  role  demand- 
ing an  infinite  variety  of  emotional 
expression.  The  leading  man  for  Miss 
Frederick  is  Albert  Roscoe.  Other 
players  in  the  cast  are  Kate  Lester, 
Hazel  Brennan,  James  l^eil,  Warburton 
Gamble,  Carrie  Lee  Ward  and  Alec 
Francis. 


How  Radicals  Should  Be  Deported. 

In  Pathe  Review  No.  35,  released  Jan- 
uary 11,  Dr.  Ditmars  illustrates  in  his 
animal  study,  "A  Few  Hints  on  De- 
portation," the  proper  manner  in  which 
all  radicals  should  be  treated.  The  New 
York  Zoo  recently  shipped  some  bears 
overseas — a  straight  business  deal,  with 
a  foreign  zoo  and  strenuous  methods  of 
capturing  the  four-footed  beasts  and 
caging  them  would  give  most  appropri- 
ate hints  for  loading  future  "Soviet 
Arks." 


Universal  Men  in  San  Francisco. 

J.  McFadden,  traveling  auditor  for  the 
Universal  Film  Exchange,  spent  the 
holidays  in  San  Francisco  going  over 
the  books  of  the  branch.  R.  R.  Gardner, 
traveling  auditor  for  the  International 
Film  Service,  with  headquarters  in  New 
York,  was  also  here  checking  up  the 
"Big  Three"  news  reels  with  Universal. 


A  Calendar  Beautiful. 

Is  Constance  TalmadRe  in  lier  coming- 
First  National.  "Two  Weeks." 


460 


THE   MOVING   PICTURE  WORLD 


January  17,  1920 


Big  Exploitation  and  Advertising 
Aids  on  Mary  Pickfords  "Pollyanna 


POLLYANNA,"  Mary  Pickford's  first 
production  for  United  Artists  Cor- 
poration release  on  January  18, 
lends  itself  to  a  wide  range  of  exploita- 
tion, advertising  and  publicity,  and  the 
"Big  Four"  certainly  has  taken  advan- 
tage of  every  angle  in  its  exploitation 
folders  which  have  just  been  issued  to 
exhibitors  booking  the  production. 

There  are  five  complete  folders  con- 
tained in  the  large  envelope,  one  on 
posters,  lobby  display,  slides,  window 
cards  and  special  outdoor  accessories; 
another  on  program,  advertising  and  ex- 
ploitation suggestion;  another  on  news- 
paper advertising,  a  fourth  on  news- 
paper cuts  and  an  eight  page  publicity 
folder  of  unusual  ideas  and  suggestions. 

Everything  issued  in  connection  with 
this  campaign  on  "Pollyanna"  is  com- 
plete in  its  every  detail,  and  so  arranged 
that  the  material  can  be  handled  by  the 
theatre  manager  or  publicity  man  with 
the  greatest  dispatch  and  efficiency. 

In  the  publicity  folder  many  of  the 
stories  are  printed  four  times,  it  being 
explained  that  the  preparation  of  these 
identical  sets  of  publicity  stories  is  to 
save  time  for  the  theatre  staff,  making 
it  possible  for  the  publicity  man  to 
simply  clip  as  many  of  the  stories  as 
there  are  newspapers  in  the  community, 
fill  in  the  blank  spaces  with  the  name 
of  the  theatre  and  the  date  of  the  run 
and  hand  them  to  the  newspaper  editors. 
Besides,  there  are  a  large  number  of 
stories,  all  different,  that  can  be  used 
as    exclusive    articles.     A    number  of 


stories  are  also  printed  to  be  used  in 
connection  with  the  photographs  that 
are  issued  with  the  picture. 

How  to  Get  Aid  of  Merchants. 

The  folder  with  program,  advertising 
and  exploitation  suggestions  is  an  eight 
page  affair  and  each  page  is  filled  with 
money-getting  helps.  The  first  page 
tells  of  the  picture's  general  possibili- 
ties together  with  a  complete  synopsis 
of  the  story;  the  second  page  is  de- 
voted to  what  Dr.  Frank  Crane,  the 
well-known  philosopher  and  statesman 
thinks  of  "Pollyanna"  together  with  a 
reproduction  of  his  editorial  of  "Polly- 
anna," permission  for  the  use  of  which 
Dr.  Crane  has  specially  granted  Miss 
Pickford,  and  from  which  a  very  attract- 
ive and  original  three-sheet  has  been 
made  by  United  Artists.  Page  three  is 
devoted  t»  how  and  why  John  Wana- 
maker,  one  of  the  country's  leading  mer- 
chants, boosted  "Pollyanna,"  with  sug- 
gestions showing  how  exhibitors  in  their 
respective  communities  can  get  their 
leading  merchants  to  do  the  same  thing. 
Publishers  to  Co-operate. 

What  the  ministers  of  the  country 
have  done  to  bring  the  "Pollyanna"  phi- 
losophy to  the  attention  of  their  con- 
gregations is  given  a  portion  of  page 
three  which  is  also  devoted  to  the 
wonderful  "Pollyanna"  message  deliv- 
ered by  Leigh  Mitchell  Hodges,  the  well 
known  "Optimist"  of  "The  North  Amer- 
ican" of  Philadelphia,  with  suggestions 
for  the  use  of  similar  material. 


The  publishers  of  the  book,  "Polly- 
anna," are  co-operating  with  the  adver- 
tising and  publicity  departments  of 
United  Artists  in  a  concentrated  exploi- 
tation campaign  on  the  book  and  the 
picture.  They  have  communicated  with 
their  thousands  of  dealers  throughout 
the  States  and  advised  them  to  get  in 
touch  immediately  with  the  theatre 
managers  who  have  booked  the  picture. 

One  complete  folder  of  eight  pages 
is  devoted  to  advertising  cuts  of  the 
production,  prepared  lay-outs  in  one, 
two  and  three  column  sizes,  of  which 
cuts  and  mats  are  supplied.  A  feature 
in  this  folder  are  the  reproductions  of 
artists  drawings  and  borders  which  ex- 
hibitors can  use  in  connection  with  their 
lay-outs  for  special  advertising. 

Another  folder  of  four  pages  repre- 
sents the  exact  sizes  of  all  of  the  news- 
paper star  cuts  and  the  newspaper  scene 
cuts  for  which  mats  are  also  issued. 
Scattered  through  these  pages  are  many 
suggestions  also  for  copy  for  advertise- 
ments to  be  used  in  connection  with  the 
cuts.  The  other  folder  has  artistic  lay- 
outs of  the  twenty-four  sheet,  the  six 
sheet,  two  three-sheets  and  two  one- 
sheets;  two  22  by  28's,  eight  11  by  14's 
and  ten  8  by  10  lobby  display. 

This  prepared  publicity  should  greatly 
help  showmen  in  playing  the  film. 


New  Capitol  Comedy  Announced. 

Goldwyn  announces  for  release  on 
January  25  the  newest  Capitol  Comedy, 
"Two  Dollar,  Please."  Neal  Burns,  who 
has  recently  joined  the  Capitol  Comedy 
forces,  is  featured  and  Marie  Arline,  the 
diminutive  comedienne,  plays  the  leading 
feminine  role. 


CHARLES  T.  DAZEY 

AUTHOR  OF 

ANITA  STEWART'S 


SMASHING  SUCCESS 

IN  OLD  KENTUCKY" 

DIRECTED   BY  MARSHALL  NEILAN 

A  LOUIS  B.  MAYER-FIRST  NATIONAL  ATTRACTION 

The  Greatest  American   Melodrama  27  Seasons  of  Success  on   the  Stage 

Now  Makiner  Screen  History  by 

BREAKING  ALL  BOX-OFFICE  RECORDS 

Mr.  Dazey  was  also  the  Author  or  co-Author  of  the  following  stage  plays: 

"THE  SUBURBAN"     PRODUCED   BY  JACOB  LITT 

"THE  WAR  OF  WEALTH"  ?.  PRODUCED   BY  JACOB  LITT 

•'HOME  FOLKS"  PRODUCED   BY   JOSEPH  BROOKS 

"AN  AMERICAN   KING"  STAR.  JAMES  O'NEILL 

"THE  LITTLE  MAVERICK"  STAR.   MAGGIE  MITCHELL 

"THE  STRANGER"   STAR.  WILTON   LACKAYE  « 

"THE  CAPTAIN"   STAR.  NAT  GOODWIN 

"AN  AMERICAN  LORD"   STAR.  WM.  H.  CRANE 

"A  NIGHT  OUT"   STAR,   MISS  MAY  ROBSON 

"THE  SIGN  OF  THE  ROSE"  STAR.  GEORGE  BEBAN 

and  Author  or  co-Author  of  the  following  screen  productions: 

"MANHATTAN   MADNESS"   DOUGLAS  FAIRBANKS 

"WOLF  LOWRY"   WILLIAM  S.  HART 

"THE  MYSTERIOUS  CLIENT"   MRS.  VERNON  CASTLE 

"NEW  YORK  LUCK"   WILLIAM  RUSSELL 

"THE  SEA  MASTER"   WILLIAM  RUSSELL 

"THE  MIDNIGHT  TRAIL"   WILLIAM  RUSSELL 

"BEHIND  THE  MASK"   CATHERINE  CALVERT 

"SHIFTING  SANDS"   GLORIA  SWANSON 

"THE  TESTING  OF   MILDRED  VANE"  MAY  ALLISON 

"HER  COUNTRY'S  CALL"   MARY  MILES  MINTER 

"PEGGY  LEADS  THE  WAY"   MARY  MILES  MINTER 

"THE  PRINCE  OF  AVENUE  A"   JAMES  CORBETT 

"THE  ISLE  OF  JEWELS"   (SERIAL)  TO   BE    RELEASED   BY  PATHE 

Permanent  Address:  Lamb's  Club,  New  York  City 


January  17,  1920 


THE   MOVING   PICTURE  WORLD 


461 


MR.  EXHIBITOR- 
MEET  MR.  BREGSTEIN 


Following  MOVING  PICTURE  WORLD'S  policy  of 
keeping  in  personal  contact  with  the  exhibiting  field, 
our  traveling  representative, 


will  call  on  you  and  let  you  express  to  him  for  publi- 
cation those  ideas  you've  been  putting  into  your  store- 
house, waiting  for  a  chance  to  express  them. 


Watch  For  Him! 

He  Is  Out  to  Help  You ! 


Perhaps  you've  met  Mr.  Bregstein  already.  He's  been  travel- 
ing for  us  for  a  year  and  a  half.  Shake  hands  with  him  again 
and  give  him  your  ideas. 

Mr.  Bregstein's  trip  will  take  him  from  coast  to  coast  and 
across  the  border  into  Western  Canada.  His  current  itinerary 
is  Memphis,  Pine  Bluff,  Little  Rock,  Hot  Springs,  Fort  Smith, 
Oklahoma  City,  Guthrie,  Enid,  Wichita,  Hutchison  and  Pueblo. 
"Stopping  at  all  intermediate  stations." 


MR.  NAT  BREGSTEIN 


on 


Another  Example 

Of 


Moving  Picture 
World  Service 


462 


THE    MOVING   PICTURE  WORLD 


January  17,  1920 


Latest  Reviews  and  Comments 

Conducted  by  Edward  Wei  tzel,  Associate  Editor 


I    Sidelights  and  Reflections 

Two  pictures  opening  in  one  week 
on  Broadway  is  the  unique  record 
of  Norma  Talmadge  "A  Daughter 
I  of  Two  Worlds,"  at  the  Strand,  and 
;"She  Loves  and  Lies,"  at  the  Rivoli, 
'were  shown  the  week  of  January  4.  Her 
(initial  First  National  release  proved  an 
excellent  picture  from  every  point  of 
view,  and  the  Select  release  permits 
I  Miss  Talmadge  to  exhibit  her  versatility 
in  a  part  that  is  principally  light  comedy. 


There  have  been  a  number  of  ship- 
wrecks in  pictures  this  season  and  the 
directors  have  set  a  new  standard  for 
such  scenes.  A  slip  of  detail  in  one  of 
the  wreck  scenes  brought  forth  a  hu- 
morous remark  from  one  spectator  who 
was  familiar  with  seamanship: 

"No  wonder  the  captain  lost  his  ship: 
he's  being  blown  onto  a  lee  shore  in 
the  middle  of  the  night  with  all  the 
awnings  up.  They  are  always  taken  in 
before  nightfall,  even  in  clear  weather. 
With  a  storm  raging  no  captain  that 
knew  his  business  was  ever  wrecked 
with  the  boat's  awnings  still  in  place." 


The  most  matter  of  fact  among  us 
has  at  least  one  pet  superstition — even 
if  he  does  deny  it.  The  fellow  who 
claims  "There's  nothing  to  that  Friday 
the  13th  thing — nothing  at  all!"  will 
generally  add,  "And  Friday's  my  lucky 
day,  anyhow,"  and  then  smile  smugly  at 
the  chap  who  dodges  into  a  puddle 
rather  than  walk  under  a  ladder.  In 
his  latest  production  Fairbanks,  who  is 
responsible  for  his  own  scenario,  holds 
up  to  laughter  every  known  supersti- 
tion, with  one  exception:  he  does  not 
spill  the  salt.  And  the  reason  is  quite 
plain :  that  is  his  own  pet  superstition 
and  he  doesn't  want  it  laughed  at. 

How  many  of  those  who  laugh  at 
the  superstitions  in  the  picture  will  go 
home  and  gravely  waste  the  usual 
amount  of  time  kicking  off  their  left 
slipper  in  order  to  put  on  the  right  one 
first  because  they  are  still  chuckling 
at  the  foolishness  of  anyone  getting 
back  into  bed  so  that  he  can  get  out 
again  "on  the  right  side?" 

This  latter  superstition  is  another  of 
the  funny  incidents  in  "When  the 
Clouds  Roll  By."  WEITZEL. 


"The  Cinema  Murder" 

Cosmopolitan  Production  Starringr  Mari- 
on Davies  Is  Released  By  Para- 
mount-Artcraft. 

Reviewed  by  Edward  Weitzel. 

MARION  DAVIES  is  still  as  beauti- 
ful as  ever.   In  the  "Cinema  Mur- 
1  der,"  she  plays  the  part  of  a  mov- 

'  ing  picture  actress  who  sees  a  fight  be- 
.tween  two  men  going  on  at  the  side  of 


iliiliiiiiiiiiiiiiriiiiiiriiiiiiiiiniiiiQ 

I  IIV  THIS  ISSUE,  I 

i  The    Cinema    Murder    (Paramount-  | 

1  Artcrnft).  | 

I  The  Triflera  CUnlTeraal).  | 

i  A  Daufirhter  of  Two  World*  (First  i 

I  National).  | 

I  The  Valley  of  Tomorrow  (Pathe).  | 

1  Pegean  (Vltagraph).  1 

1  PlecadlllT  Jim  (Selznlcfc).  1 

I  The  Willow  Tree  (Metro).  | 

I  The  Fear  Market  (Renlart).  | 

I  The     13th     Commandment     (Para-  | 

1  mount-ArtOTaft).  | 

1  Hlfi  Wife's  Friend  (Paramount-Art-  | 

1  craft).  1 

I  High  Speed  (Hallmark).  | 

1  A   Girl    Named   Mary    (Paramonnt-  | 

1  Artcraft).  1 

I  Nothing  But  the  Truth  (Metro).  | 

I  Marked  Men  (Universal).  | 

I  The  Prince  of  Avenue  A  (Universal).  | 

I  The  Blue  Bonnet  (Hodklnson).  | 

I  She  Loves  and  Lies  (Select).  | 

I  An    Adventnre    in    Hearts    (Para-  | 

I  mount-Artcraft).  | 

I  The   Heart   of   Youth    (Paramount-  | 

I  Artcraft).  I 

1  Go  West,  Younsr  Woman  (Christie).  1 

I  The  IfOK  of  U-35  (C.  B.  Price).  | 

I  Germany  In  1920  (Fox).  | 

1  Comments.  | 

a  canal  and  takes  a  snap  shot  of  the 
affair.  One  of  the  men  is  supposed  to 
be  murdered,  but  this  is  not  the  murder 
mentioned  in  the  title.  That  crime  takes 
place  at  the  opening  of  the  picture,  when 
the  heroine  is  acting  in  a  lurid  melo- 
drama for  the  movies.  The  main  story, 
written  by  E.  Phillips  Oppenheim,  is 
along  the  lines  of  his  previous  novels. 
It  is  a  fairly  entertaining  tale,  but  has 
not  been  adapted  to  the  screen  with 
any  too  much  skill.  Marion  Davies  does 
well  enough  in  the  quieter  scenes,  but 
her  lack  of  adequate  dramatic  force 
prevents  the  stronger  moments  from 
being  impressive.  Her  gowns  and  her 
good  looks  are  attractive,  and  she  is  sup- 
ported by  an  excellent  company,  with 
Nigel  Barrie,  Anders  Randolf,  Reginald 
Berlow  and  Eulalie  Jensen  as  its  lead- 
ing members.  The  production  is  satis- 
factory. 

Cast. 

Elizabeth  Dalston   Marion  Davies 

The  Fiancee   Peggy  Parr 

Mrs.  Power   Eulalie  Jensen 

Philip  Romllly   Nigel  Barrie 

Douglas    Romllly   W.    Scott  Moore 

Sylvanus  Power  Anders  Randolf 

Power's   "Man   Friday" .  Reginald  Barlow 
Story  by  E.  Phillips  Oppenheim. 
Directed  by  George  D.  Baker. 

The  Story. 

"The  Cinema  Murder"  takes  its  title 
from  the  opening  scenes  of  the  picture, 
and  refers  to  the  rehearsal  of  a  murder 
In  a  movie  drama.  Elizabeth  Dalston,  the 
heroine  of  the  story,  Is  an  actress  who  has 
a  moving  picture  engagement  when  the 
story  starts.  Sylvanus  Power,  a  wealthy 
married  man,  wants  to  force  his  attentions 
on  Elizabeth  and  arranges  to  have  her  dis- 
charged by  the  picture  producer.  He  then 
offers  to  build  her  a  theatre  and  star  her 


In  a  new  play.  She  accepts  and  goes  to 
Europe  to  study  dramatic  art.  A  chaperon 
accompanies  her.  Returning  through  Eng- 
land, Power  Joins  the  party  with  his 
touring  car. 

Philip  Romllly,  a  young  English  play- 
wright, lives  In  a  village  situated  on  the 
road  over  which  the  Power  party  is  travel- 
ing. Philip's  cousin.  Douglas,  has  stolen 
the  funds  of  a  leather  company  and  Is 
about  to  flee  to  the  United  States.  A 
young  girl  to  whom  he  is  engaged,  learns 
of  this  and  wants  to  go  with  him.  Philip 
comes  upon  them  while  they  are  talking 
at  the  side  of  a  canal,  and  takes  the  girl's 
part.  She  leaves  the  cousins  alone  and 
a  fight  follows.  Douglas  Is  knocked,  un- 
conscious, into  the  water.  Thinking  he 
has  killed  him,  Philip  takes  his  passport 
and  papers  and  starts  for  America,  passing 
himself  off  as  Douglas  Romllly. 

Elizabeth,  from  a  nearby  bridge,  takes 
a  snapshot  of  the  fight.  She  meets  Philip 
on  the  steamer  and  shows  him  the  pic- 
ture, but  tells  him  from  what  she  saw 
she  knows  he  acted  in  self-defense.  The 
two  young  p'Bople  fall  in  love,  and  Philip 
lets  Elizabeth  read  the  first  act  of  a  play 
he  is  writing.  When  they  arrive  In  New 
York,  Philip  finishes  the  play,  and  Eliza- 
beth gets  Power  to  open  the  new  theatre 
with  it.  The  play  and  the  new  star  are 
both  hits.  Power  finds  out  that  his  play- 
wright and  his  star  are  In  love,  and  Is 
wildly  jealous.  While  he  is  trying  to  get 
Elizabeth  for  himself,  detectives  arrive 
from  England  in  search  of  the  murderer 
of  Douglas.  Philip'  is  placed  under  arrest, 
but  the  reappearance  of  Douglas,  who  was 
only  stunned  and  who  managed  to  reach 
shore  and  hide  for  a  time,  brings  matters 
to  a  satisfactory  end. 

ProKrram     and     Exploitation  Catchllneai 

Pretty  Marion  Davies  Stars  in  "The 
Cinema  Murder" — A  Gripping  Drama 
That  Will  Entertain. 

Did  You  Ever  See  the  Movies  In  the 
Making?  See  Marlon  Davies  In  "The 
Cinema  Murder"  and  Get  on  the  In- 
side. 

Exploitation  Anslest  Play  up  Miss  Da- 
vies and  make  capital  of  the  author's 
name.  Make  big  use  of  the  title.  It  will 
help  considerably  to  arouse  Interest. 


"The  Triflers" 

Edith  Roberts  Gives  Pleasing  Portrayal 
of  Girl  With  Social  Ambitions  in 
Universal  Feature. 

Reviewed  by  Margaret  I.  MacDonald. 

THE  Universal  six-part  production, 
"The  Triflers,"  featuring  Edith 
Roberts,  is  an  entertaining  adapta- 
tion of  a  story  by  Joseph  Franklin  Po- 
land, carefully  directed  by  W.  Christy 
Cabanne.  It  may  be  truthfully  said  that 
the  star  is  the  picture's  chief  charm,  so 
accurate  is  her  conception  of  the  char- 
acter of  the  shop  girl  whose  scheming  to 
taste  of  life  among  the  four  hundred 
leads  her  through  paths  which  she  has 
not  contemplated.  The  contrast  be- 
tween the  humble  life  to  which  Jatiet 
Randall  is  accustomed  and  that  which 
she  meets  among  the  gay  set  is  well 
drawn.  The  discriminating  vision  which 
she  betrays  in  judging  of  the  merits  of 
the  two  methods  of  life  is  a  happ^ 
thought  removed  from  the  usual  falleip 


January  17,  1920 


THE   MOVING   PICTURE  WORLD 


463 


angel  proposition  so  often  presented. 
David  Butler,  as  the  policeman  sweet- 
heart, is  also  one  of  the  pleasant  fig- 
ures of  the  picture.  'And  little  Ben 
Alexander,  although  not  as  busy  as  usual, 
proves  his  worth  in  jacking  up  the  scene 
in  which  he  appears.  Forest  Stanley,  as 
Monte  Moreville,  makes  the  most  of  a 
good  opportunity. 

"The  Triflers"  is  a  sure  attraction  for 
an  adult  audience. 

Cast. 

Janet  Randall   Edith  Roberts 

Cassidy   David  Butler 

Monte    Moreville   Forest  Stanley 

Rupert  Holbrook   Benny  Alexander 

Mrs.  Holbrook   Katherlne  Kirkman 

Mr.  Holbrook   Arthur  Shirley 

Charles  Lewiston   Arthur  Hoyt 

Janet's   mother   Lillian  Langdon 

Janet's  father   frederiok  Vroom 

Mrs.    Whitaker   Nell  Craig 

Mr.  Whitaker   Colin  Kenny 

Sally  Rogan   Magda  Lane 

Austin  Garford   Charles  Arling 

Effie  Stillwell   Olita  Otle 

Story  by  Joseph  Franklin  Poland. 

Scenario  by  Hal  Hoadley. 
Direction  by  W.  Christy  Cabanne 
Length  about  6,000  feet. 
The  Story. 
Janet  Randall,   the   star  performer  in 
"The  Triflers,"  is  a  shop  girl  whose  dream 
of  true  joy  lies  on  the  plane  of  the  four 
hundred.    She  stands  in  the  street  on  her 
way  home  from  work  and  watches  the 
ladies  of  the  social  game  as  they  flit  by  in 
their  limousines,  and  wishes  herself  one  of 
them. 

When  vacation  time  arrives  she  has 
devised  a  plan  whereby  she  hopes  to  enter, 
for  a  brief  period,  the  enchanted  circle. 
With  money  saved  during  the  busy  sea- 
son, she  takes  a  room  at  a  fashionable 
hotel,  and  plays  the  lady  for  a  week.  At 
the  end  of  which  time  she  discovers,  to 
her  dismay,  that  the  accommodations 
have  cost  her  twenty-five  dollars  a  day, 
instead  of  that  sum  per  week,  as  she  had 
thought. 

Monte  Morville,  a  society  favorite,  not- 
ing her  predicament,  asks  to  be  allowed 
to  assist  her,  and  In  return  asks  her  to 
pose  as  his  wife  for  a  day,  for  the  purpose 
of  ridding  him  of  a  chorus  girl  who  claims 
money  for  broken  promises.  This  esca- 
pade leads  to  some  amusing  situations 
which  Anally  drive  Janet  back  to  her 
sweetheart  and  her  former  plan  of  life, 
a  wiser  and  better  girl. 

Pro^rram     and     Exploitation  Catchltnes: 

Edith  Roberts  Featured  in  "The  Trif- 
lers"— The  Story  of  a  Working  Girl 
with  High  Social  Ambitions. 

The  Story  of  a  Girl  Who  Yearned  for 
the  Chance  to  Be  Among  the  Gay  Set 
and  Who,  After  Getting  the  Position 
She  Desired,  Was  Willing  to  Return 
to  Her  Humble  Position  and  Police- 
man Sweetheart. 

Pretty  Edith  Roberts  in  a  Pleasing 
Drama  of  Social  Ambition. 

She  Wanted  to  Be  with  the  "Four  Hun- 
dred"— She  Was  with  Them  for  One 
Week  When — For  the  Remainder  of 
This  Story  See  This  Picture  Featur- 
ing Edith  Roberts. 

Kxploitatlon  Angles:  Your  best  angle 
here  is  to  brief  the  story  and  tell  that  it 
Is  the  tale  of  a  girl  who  saves  for  a  year 
for  a  week  of  fashionable  life  and  comes 
to  grief  because  she  did  not  realize  that 
the  hotel  terms  were  $25  a  day  and  not  for 
a  week.  Get  people  interested  in  the 
story  and  sell  that.  Then  play  on  such  of 
the  cast  as  are  local  favorites. 

**A  Daughter  of  Two  Worlds" 

First    National    Attraction  Preienting 
Norma  Talmadge  in  a  Beautiful 
Characterization. 

Reviewed  by  Louis  Reeves  Harrison. 

A STORY  derived  from  a  novel  by 
Le  Roy  Scott  and  made  intensely 
interesting  by  a  talented  star  and 
a  highly  intelligent  director,  the  motive 


of  "A  Daughter  of  Two  Worlds"  is  to 
show  the  influence  of  environment  on 
character,  or  that  there  is  no  excellence 
without  opportunity.  Norma  Talmadge 
is  superb  in  the  role  of  a  girl  who  is 
compelled  to  live  down  a  faulty  early 
life,  dispel  the  natural  distrust  of  the 
man  who  loves  her  and  overcome  the 
prejudice  of  his  family.  She  is  always 
convincing,  a  veritable  artist  of  the  first 
rank. 

Her  support  is  admirable,  Frank  Sher- 
idan as  Black  Jerry  Malone,  Jack  Crosby 
as  Kenneth  Harrison,  Virginia  Lee  as 
Sue  and  William  Shea  as  Slim  Jackson 
taking  the  honors.  But  to  James  Young, 
as  director,  must  be  accorded  praise 
without  stint  for  his  skilful  handling  of 
material  and  situations  somewhat  hack- 
neyed. He  has  heightened  the  lights 
and  deepened  the  shadows  until  some 
powerful  contrasts  are  reached.  He  may 
well  feel  proud  of  his  work,  and  the 
First  National  of  this  brilliant  premiere, 
for  the  picture  held  a  packed  house  at 
the  Strand  profoundly  interested. 
Cast. 

Jennie  Malone  Norma  Talmadge 

Black  Jerry  Malone   ....Frank  Sheridan 

Kenneth    Harrison   Jack  Crosby 

Slim  Jackson   William  Shea 

Uncle    George   Ned  Burton 


Goodbye! 

A  heart  throb  from  Norma  Talmadge's 
First   National,   "A  Daughter 
of  Two  Worlds." 

■imilirilllllliiiiiiiiiiiiiiiilliiliHiiiiilililiilu  riiiiMiilirillitiliiltiriiiiirililllllMIIIIIIIIIIIIIIIIIillllllllllltllllll 

Harry    Edwards   Gilbert  Rooney 

Sam   Conway   Joe  Smiley 

Sergeant  Casey  Charles  Slattery 

Sue  Harrison  Virginia  Lee 

Gloria   Milllcent  Harris 

Mrs.  Harrison   Winifred  Harris 

John   Harrison   J.   E.  Radcliffe 

Story  by  Le  Roy  Scott. 
Directed  by  James  Young. 
The  Story. 
Jennie  Malone  is  a  "Daughter  of  Two 
Worlds."  Her  father  Is  a  dive  keeper,  and 
one  of  her  associates  a  crook  who  uses 
her  in  a  forgery  for  which  she  is  arrested 
and  released  on  ball.  Her  father  now  re- 
alizes that  she  must  have  better  opportun- 
ity. He  arranges  through  her  uncle  for 
her  to  go  to  a  boarding  school  under  an 
assumed  name,  as  her  uncle's  ward  from 
the  West.  There  is  a  strong  attachment 
between  father  and  daughter,  but  Jennie 
takes  to  her  new  life  seriously  and  forms 
a  warm  friendship  for  her  room-mate,  Sue 
Harrison. 

Jennie  Is  Invited  to  the  Harrison  home 


during  the  holidays  and  becomes  warmly 
interested  in  Sue's  brother,  Kenneth.  She 
has  a  narrow  escape  while  at  supper  In  a 
fashionable  restaurant,  being  recognized 
by  the  crook  who  implicated  her  in  the 
forgery  while  he  is  among  the  professional 
dancers.  She  is  also  discovered  by  a 
faithful  adorer  of  the  underworld,  but  es- 
capes both.  Hungering  to  see  her  father, 
she  goes  to  his  place  and  is  caught  by  the 
detective  who  first  arrested  her,  but  is  re- 
leased at  the  importunities  of  her  father. 

Still  under  a  cloud,  she  continues  her 
school  life  until  she  graduates  among  the 
best  beloved.    All  is  ready  for  an  honor- 
able marriage  to  Kenneth  Harrison,  and 
their  engagement  ball  is  in  progress,  when 
she   is   summoned    to   meet   her  humble 
adorer  at  nine-thirty,  the  moment  at  which 
a  murder  occurs.     The  unfortunate  boy 
from  the  other  world  is  framed  by  the 
real  murderer,  arrested,  tried  and  convict- 
ed.   To  save  him,  Jennie  must  reveal  her 
true  identity.    She  sacrifices  all  her  hopes 
to  save  the  innocent  man,  but  Kenneth 
Harrison  and   his  family  appreciate  her 
nobility.    In  saving  the  boy  she  is  cleared 
of  the  false  charge  against  herself  and 
restored  to  the  arms  of  the  man  she  loves. 
Program     and     Exploitation  Catchllnesi 
"A  Daughter  of  Two  Worlds"  Presents 
Norma  Talmadge  in  the  Role  of  a  Girl 
Who   is  Compelled   to   Live   Down  a 
Faulty  Early  Life. 
Norma   Talmadge    is    "A   Daughter  of 
Two  Worlds"  in  Her  Latest  Produc- 
tion Which  Relates  an  Inspiring  Story. 
Written  by  Le  Roy  Scott. 
Exploitation  Angles:  Tell  them  that  it  is 
a  Norma  Talmadge  and  that  it  is  an  un- 
usually good  one,  at  that.    This  will  sell 
most  of  your  patrons.    Make  a  small  use 
of   the   story   angle,    merely   giving  the 
high  points  of  the  story  and  stopping  short 
of  the  climax. 

"The  Valley  of  Tomorrow" 

Six  Part  American-Pathe  Release  Fea- 
tures William  Russell  in  Strong 
Mountain  Tale. 

Reviewed  by  Robert  C.  McElravy. 

A LARGE  amount  of  new  and  enter- 
taining business  has  been  brought 
forth  in  this  six-part  American- 
Pathe  subject,  entitled  "The  Valley  of 
Tomorrow."  It  is  a  story  of  the  moun- 
tain feud  type,  but  dips  down  into  human 
nature  a  little  further  than  usually  hap- 
pens. The  Morgans  of  Morgantown  are 
a  peculiar  and  mighty  interesting  lot. 
They  have  high  notions  of  personal 
honor,  and  while  "no  Morgan  can  sleep" 
until  he  has  revenged  himself  for  a 
wrong  against  the  family,  there  are 
mitigating  circumstances  which  get  due 
consideration. 

William  Russell,  in  the  role  of  Dab- 
ney  Morgan,  is  excellent.  There  are  a 
wealth  of  character  studies  that  are 
really  close  to  the  soil. 

The  scenic  effects  are  genuinely  at- 
tractive throughout  this  subject.  Wheth- 
er one  is  willing  to  admit  the  possibility 
of  a  love  affair  between  Dabney  and  the 
sister  of  his  enemy,  the  developments 
bring  this  about.  Such  a  conclusion 
seems  permissable  amid  the  tragic  scenes 
depicted,  and  it  is  not  the  first  time  that 
the  blood  shed  by  members  of  two 
families  has  united  the  survivors. 

Cast. 

Dabney  Morgan    .,  William  Russell 

Elenore  Colonna  Mary  Thurman 

Long  John  Morgan   Harvey  Clark 

Enrico  Colonna   Fred  M.  Malatesta 

Fang  Morgan   Frank  Brownlee 

Cecelia  May  Morgan  Pauline  Curley 

Caleb  Turner   Frank  Clark 

Jed  Morgan   Lewis  King 

Jeffrey  Sloan  Himself 

Story  by  Stephen  Fox. 
Directed  by  Emmett  J.  Flynn. 
Length  about  6,000  feet. 
The  Story. 
Dabney  Morgan,  in  "The  Valley  of  To-, 


464 


THE   MOVING   PICTURE  WORLD 


January  17,  1920 


morrow,"  is  a  young  mountaineer,  held 
In  a  country  Jail  awaiting'  trial  for  moon- 
shining.  While  thus  invarcerated.  a  letter 
is  received  telling  him  that  his  little  sister, 
"Sissy"  May,  has  been  victimized  by  En- 
rico Colonna,  an  artist  visiting  in  the  re- 
gion of  the  Morgan  home  with  his  own 
sister,  Elenore  Colonna.  On  realizing 
that  the  artist  is  already  married.  Sissy 
May  has  thrown  herself  over  a  cliff. 

Upon  receiving  this  information,  Dabney 
presents  the  case  to  the  sheriff  and  pre- 
vails upon  that  official  to  release  him 
temporarily,  promising  to  return  for  trial 
after  he  has  settled  with  Colonna.  While 
cros.sing  a  river,  on  horseback,  Dabney 
and  his  mount  become  mired  in  quicksand. 
Dabney's  life  is  saved  by  an  approaching 
stranger.  This  man  turns  out  to  be  none 
other  than  Colonna,  who  is  fleeing  from 
his  pursuers. 

Dabney's  intention  to  kill  Colonna  is 
tempered  by  a  resolve  to  give  the  artist  a 
chance  in  return  for  having  saved  his 
own  life.  He  lends  him  a  horse  and  tells 
him  to  ride.  A  rifle  shot,  sent  after  the 
artist,  brings  him  down  to  earth  badly 
wounded. 

The  artist's  sister  appears  and  demands 
that  Dabney  try  to  save  her  brother. 
"Fang"  Morgan,  a  cousin  of  Dabney's,  in- 
sists that  Colonna  be  finished  outright. 
For  a  whole  night  the  agitated  problem 
continues,  during  which  both  Colonna  and 
Fang  meet  tragic  deaths.  Dabney  and 
Elenore,  in  the  meantime,  have  come  to 
love  each  other. 

Program     and     Exploitation  Catchlines: 

"The  Valley  of  Tomorrow"  Stars  William 
Russell  in  Mountain  Story  of  Strong 
Appeal. 

William  Russell  in  the  Role  of  a  Young 
Mountaineer  Who  is  Given  Permission 
to  Leave  Prison  Temporarily  That  He 
May  Avenge  the  Wrong  Done  His 
Sister. 

"The  Valley  of  Tomorrow"  Tells  a  Grip- 
ping Story  of  a  Young  Mountaineer 
Who   Sought  Revenge   on   an  Artist 
Who  Later  Saved  His  Life. 
Exploitation   Angles:    Play   up  Russell 
and  boom  him  as  the  man  who  gets  out 
of  Jail  to  settle  a  vendetta.    You  can  get 
some   interest  for  the   story   by  raising 
the  question  as  to  the  merits  of  the  case, 
stating  the  facts  and  asking  the  reader 
what  he  thinks  happened.    Advertise  it  as 
a  different  sort  of  feud  story. 

"Pegeen" 

Bessie  Love  Is  Happy  Hearted  Waif  in 
Well  Handled  Vitagraph  Picture. 

Reviewed  by  Jane  McCloskey. 

THE  adaptation  of  the  Vitagraph 
picture,  "Pegeen,"  written  by  Ele- 
anor H.  Brainerd,  is  an  appealing 
bit  of  simplicity.  Its  opening,  with  a 
forlorn  child,  too  old  and  too  kind  for 
her  years,  as  the  central  character,  is 
familiar  enough.  Neither  is  there  any 
very  startling  novelty  about  the  ensuing 
play,  but  somehow  or  other  it  grips  your 
heartstrings,  and  you  find  yourself  grow- 
ing more  interested  in  the  straightfor- 
ward charm  of  a  plausible  story,  until 
the  climax  is  actually  felt  rather  than 
observed. 

Bessie  Love  is  child-like,  unaffected, 
vivacious  and  natural,  in  the  name  part, 
although  she  does  seem  to  be  growing 
up  in  spite  of  herself.  Indeed,  the  whole 
production  makes  no  play  for  heavy 
dramatics  and  breath-taking  thrills;  it 
is  simple  almost  to  a  fault,  and  moves 
easily  to  a  conclusion.  The  character 
parts  are  well  enough  managed,  with 
proper  understanding,  but  a  trifle  stiffly 
by  Ruth  Gordon  as  Nora  Moran,  and  ar- 
tistically by  George  Stanley,  the  dement- 
ed father. 

Ed.  Burns,  as  the  New  York  artist  and 
successful  suitor  of  the  "Smiling  Lady," 
is  good  looking  and  fairly  convincing. 
Charles  Spear,  as  Jimmy,  an  untutored 


but  good-hearted  country  lad,  and  Juan 
de  la  Cruz,  as  a  man  of  the  world  who 
knows  his  limitations,  all  do  themselves 
credit. 

The  settings  are  without  particular  in- 
terest, except  that  they  are  kept  in  uni- 
son with  the  modest  tone  of  the  charac- 
ters. There  are  a  few  good  fire  scenes 
and  some  fast  riding.  Incidentally, 
doesn't  there  seem  to  be  a  tremendous 
amount  of  masked  night  riding  being 
done  in  pictures? 

Cast. 

Peg   Bessie  Love 

John  Archibald   Edward  Burns 

Norma  Moran   Ruth  Fuller  Golden 

Jimmie   Charles  Spere 

Meridith   Juan   de   la  Cruz 

Ezra  Major  McGuire 

Dan    O'Neill   George  Stanley 

Ellen   Anne  Schaefer 

Lem   Tollerton   Jay  Morley 

The  Story. 

"Pegeen"  is  a  bud  sprung  from  Irish 
soil,  the  constant  attendant  of  her  poverty- 
stricken  father,  Danny,  whose  mind  has 
been  shattered  by  the  loss  of  his  wife. 
His  days  and  nights  are  spent  searching 
for  her,  until,  in  his  madness,  he  sets  flre 
to  a  number  of  barns  in  Happy  Valley, 
thinking  that  by  the  light  of  their  flames 
he  can  find  his  vanished  Mary.  The  valley 
people  trace  the  conflagrations  to  one 
Ezra  Watts,  a  known  chicken  thief,  and 
seize  him  for  punishment,  but  Pegeen, 
knowing  the  real  culprit,  interferes  and  at- 
tests to  Ezra's  innocence. 

In  the  excitement,  Danny  slips  from  her 
care,  and  after  a  futile  search  for  him 
Pegeen  is  taken   into   the   household  of 


"My,  Oh,  My!" 

Says   Bessie   Love,    in    "Pegeen,"  her 
latest  Vitagraph. 


Nora  Moran,  the  "Smiling  Lady,"  whose 
self-appointed  task  in  life  is  to  cheer  and 
encourage  and  befriend.  Danny  wanders 
to  the  cabin  of  Watts,  who,  remembering 
Pegeen's  act  and  figuring  that  she  would 
be  h'ppier  without  her  father,  hides  the 
old  man  at  his  own  peril.  Meantime.  Pe- 
geen has  endeared  herself  to  the  village 
folk  and  to  a  young  New  York  artist 
(name  unmentioned).  Through  his  little 
housemaid,  the  artist  meets  the  "Smiling 
Lady,"  but  their  mutual  attraction  Is 
clouded  by  her  engagement  to  an  absent 
friend  of  her  dead  father's. 

Soon,  a  second  Are  turns  suspicion  again 
upon  Ezra  and  again  Pegeen  comes  to  the 
rescue  and  manages  to  interfere,  but 
when  still  a  third  attempt  Is  made,  a  band 
of  masked  villagers  go  for  the  "firebug" 


with  bloodhounds,   and  Pegeen,  terrified, 
traces  her  father  to  Ezra's  cabin.  Al- 
though   the    shack    is    surrounded  with 
armed  riders,  she  manages  to  make  her 
way  in  under  the  floorboards,  and  there 
flnds  her  father  dying  from  a  gun  wound. 
He  believes  her  to  be  his  long  sought  wife, 
and  despite  the  fact  that  the  besiegers 
have  set  fire  to  the  cabin,  the  child  refuses 
to  flee  until  her  father  is  beyond  all  call- 
ing.   She  is  rescued  before  it  is  too  late 
by   the   artist   and   Jimmy,    her  country 
sweetheart.     The    "Smiling    Lady's"  ro- 
mance is  assured  when  her  fiance,  real- 
izing her  affection  for  the  heroic  artist, 
gracefull  withdraws  from  the  field,  and 
Pegeen  and  Jimmy  wander  off  like  happy 
children  to  plan  their  future. 
Program     and     Exploitation  Catclillnea: 
"Pegeen"  Stars  Bewitching  Bessie  Love 
in  the  Role  of  an  Irish  Colleen,  Who 
Brings  Joy  to  Everyone. 
Do  You  Believe  that  Those  Who  Give 
Happiness   are    the   Happiest  Them- 
selves?    See  "Pegeen"   and  Be  Con- 
vinced. 

Entertaining  Love  Story  of  a  New  Type, 
with  Bessie  Love  as  Its  Star. 

Exploitation  Angrles:  Play  up  Miss  Love, 
and  make  a  strong  drive  for  the  Irish 
patronage  If  you  play  this  angle  properly 
—and  not  too  patiently — you  will  need  do 
nothing  else. 

"Piccadilly  Jim" 

Bright  and   Sparkling   Comedy  Drama 
Produced  by  Selznick  and  Starring 
Owen   Moore   Is   a  Hummer. 

Reviewed  by  Herbert  J.  Hoose. 

THERE  is  no  doubt  that  Owen 
Moore  has  returned  to  the  silent 
drama  for  a  prolonged  stay,  and  if 
his  coming  pictures  are  as  good  as  "Pica- 
dilly  Jim,"  there  will  be  a  great  many 
expectant  theatre  goers  waiting  for  his 
productions.  He  has  injected  his  per- 
sonalitxy  into  this  story  so  forcefully 
that  the  whole  thing  is  irresistible  and 
a  laugh  from  first  until  the  final  reel. 
The  original  story  was  written  by  P.  G. 
Wodehouse,  whose  supply  of  wit  and 
ability  to  develop  laughable  situations 
appears  to  be  inexhaustible.  The  sub- 
titles are  very  funny  and  add  greatly  to 
the  spirit  of  the  play.  This  picture  is 
a  good  clean  comedy,  with  an  abundance 
of  human  interest,  and  is  sure  of  meeting 
with  widespread  approval. 

James  Braithwaite  Crocker,  alias  "Pic- 
cadilly Jim,"  is  cleverly  played  by  Owen 
Moore,  who  has  caught  the  spirit  of  the 
story  in  fine  style.  As  Ann  Chester,  the 
dainty  heroine,  Zeena  Keefe  is  well  cast 
and  gives  an  excellent  portrayal  of  the 
role.  In  the  supporting  cast  are  Alfred 
Hickman,  George  Bunny  and  other 
capable  players. 

Cast. 

"Piccadilly  Jim"  Owen  Moore 

Ann   Chester   Zeena  Keefe 

Mr.  Bingley  Crocker   George  Bunny 

Peter  Pett   Willaim  Haze 

Mrs.  Peter  Pett  Dora  Mill  Adams 

Lord  Wlsebeach   Alfred  Hickman 

Ogden  Pett   Reginald  Sheffield 

"Jerry"   "Harlem  Tommy"  Murphy 

Story  by  P.  G.  Wodehouse. 
Directed   by   Wesley  Ruggles. 
Length  about  5,000  feet. 
The  Story. 

"Piccadilly  Jim,"  otherwise  known  as 
James  Braithwaite  Crocker,  is  an  ener- 
getic young  man,  once  a  star  newspaper 
reporter  in  New  York  and  now  visiting 
his  father,  Mr.  Bingley  Crocker,  and  his 
step-mother  in  London.  He  runs  wild 
through  cabarets,  theatre  parties  and  Is  a 
general  good  sport.  An  account  of  his  ac- 
tivities gains  for  him  headline  stories  In 
the  New  York  dallies.  They  are  read  with 
much  disgust  by  his  aunt  and  uncle,  Mr. 
and  Mrs.  Augustus  Pett,  who  claim  that 
they  kill  their  social  standing. 

The  Petts  visit  England  with  their  cor- 


January  17,  1920 


THE   MOVING   PICTURE  WORLD 


465 


pulent  young  son,  Ogden,  and  try  to  per- 
suade "Jim"  to  return  home.  Mr.  Pett's 
pretty  niece,  Ann  Cliester,  meets  them 
and  is  seeking-  revenge  on  "Jim"  for  some 
reason  or  other,  although  he  has  never 
seen  him.  All  of  the  time,  "Jim"  is  wise 
to  their  actions,  and  when  he  hears  Ann 
tell  the  Petts  that  she  will  secure  passage 
on  the  Acquatania.  he.  too,  makes  reser- 
vations. Ann  meets  him  on  the  boat  and 
friendship  springs  up.  During  a  conversa- 
tion, she  tells  him  that  "Jim"  Crocker  is  no 
good,  so  this  necessitates  his  going  under 
the  fictitious  name  of  Bayliss. 

Before  they  arrive  in  America  they  are 
deeply  in  love  with  each  other.  After 
landing,  all  sorts  of  complications  set  in. 
Ogden  Pett  becomes  unbearable  in  the 
household,  so  Ann  seeks  aid  in  having 
him  kidnapped.  The  plan  is  all  set,  and 
from  the  time  the  kidnapping  begins  until 
the  end  of  the  play,  when  "Jim"  embraces 
Ann,  after  she  has  forgiven  him  for 
criticising  her  poetry  when  he  was  a  re- 
porter, there  is  a  continual  line-up  of 
laughable  situations. 

Progrram     and     Exploitation  Catcliiincs; 

See  Owen  Moore  as  "Piccadilly  Jim," 
Taken  from  the  Popular  Story  by  P. 
G.  Wodehouse — A  Laugh  from  Begin- 
ning to  End. 

Story  of  an  American  Newspaper  Re- 
porter, Who  Spoiled  His  Relatives  So- 
cial Standing  by  His  Many  Scrapes 
with  London  Society  Folk. 

Can  You  Imagine  a  Pretty  Girl  Telling 
a  Man  to  His  Face  That  She  Hates 
a  Certain  Fellow  and  in  the  End  Finds 
That  He  Was  the  One  She  Hated. 

Highly  Entertaining  Comedy  Drama, 
Starring  Owen  Moore  as  "Piccadilly 
Jim." 

Kxploitatton  Angles:  Make  much  of 
Moore,  but  don't  forget  that  this  was  a 
very  popular  story  when  it  ran  in  The 
Saturday  Evening  Post.  Give  enough  of 
the  opening  of  the  store  to  identify  it  in 
the  minds  of  your  patrons.  And  above 
all,  make  them  realize  that  it  is  a  spirited 
and  laughable  comedy  drama. 


"The  Willow  Tree" 

Metro   Classic   Starring  Viola  Dana  Is 
Charming  Story  of  Japan, 
Beautifully  Produced. 

Reviewed  by  Edward  Weitzel. 

ALTHOUGH  closely  related  to  "Ma- 
dame Butterfly,"  the  Metro  Screen 
Classic,  "The  Willow  Tree,"  star- 
ring Viola  Dana,  is  a  moving  picture 
novelty  of  rare  beauty  and  charm.  The 
production  is  always  correct  in  atmos- 
phere, and  the  customs  and  habits  of  the 
Japanese  are  shown  in  all  their  quaint- 
ness  and  engaging  simplicity.  The  prin- 
cipal set,  the  garden  of  a  house  occupied 
by  a  young  Englishman,  is  a  veritable 
feast  for  the  eye;  and  the  interiors  of 
the  dwelling  are  almost  as  attractive. 
An  artistic  device  for  introducing  the 
different  scenes  of  the  story  proper  is 
employed,  and  the  acting  of  the  star  and 
support  blend  in  perfectly  with  the  spirit 
of  the  picture.  Not  one  jarring  note  is 
struck. 

The  story  itself  is  a  deft  mingling  of 
legend  and  fact,  and  contains  not  only 
a  pretty  love  interest,  but  teaches  a  les- 
son of  self-sacrifice  and  loyalty  with 
much  force.  "The  Willow  Tree"  will 
delight  everyone  that  cares  for  the  best 
in  moving  pictures.  Adapted  by  June 
Mathis  from  the  stage  play  by  J.  H.  Ben- 
rimo  and  Harrison  Rhodes  and  directed 
by  Henry  Otto,  the  screen  version  is  su- 
perior to  the  original,  the  story  lending 
itself  to  the  wider  latitude  of  the  silent 
stage  with  great  pictorial  effect. 

Viola  Dana  has  never  done  anything 
better  than  her  characterization  of 
0-riu,  the  little  Japanese  heroine  who 
teaches  the  young  Englishman  that  love 
of  country  comes  before  everything  else. 


Edward  Connelly  as  Tometada  is  remark- 
ably lifelike,  and  Pell  Trenton  and  Har- 
ry Dunkinson  are  capital  as  the  two 
Englishmen  in  the  story.  The  Japanese 
actors  are  all  excellent. 

Cast. 

O-riu   Viola  Dana 

Tometada,  Edward  Connelly 

Ned  Hamilton   Pell  Trenton 

Jeoffrey  Fuller   Harry  Dunkinson 

Mary  Fuller   Alice  Wilson 

John  Charles  Goto   Frank  Tokunago 

Itomudo   Togo  Yamamato 

Kimura   George  Kuwa 

The  Priest  Tom  Ricketts 

Nogo   Jack  Yutaka  Abbe 

Stage  Play  by  J.  H.  Benrimo  and  Harrison 
Rhodes. 
Adapted  by  June  Mathis. 
Directed  b.v  Henry  Otto. 
Tlie  Story. 

"The  Willow  Tree"  relates  to  a  Japanese 
legend  which  Tomotada,  an  image  maker, 
tells  a  young  Englishman,  Ned  Hamilton, 
when  he  wants  to  purchase  a  life-sized 
image  of  a  beautiful  young  girl  carved 
from  the  heart  of  a  willow  tree.  Accord- 
ing to  the  legend,  in  ancient  times  a  war- 
rior named  Itomudo,  growing  tired  of  bat- 
tle, went  to  live  in  the  forest,  and  a  beau- 
tiful woman,  who  was  in  reality  the  heart 
of  a  willow  tree,  became  his  mortal  wife. 
When  Itomudo  was  called  again  to  fight 
for  his  country  he  refused  to  leave  his 
Willow  Princess,  but  she  would  not  let 
him  sacrific  his  honor  and  returned  to  her 
tree.  Left  alone,  the  warrior  seized  his 
sword  and  answered  the  call  of  duty. 

Tomotada  refuses  to  sell  the  image  of 
the     Willow     Princess.      But     when  his 
daughter,  O-riu,  who  has  fallen  in  loye 
with  Hamilton,   runs  away  from  a  mar- 
mi  iinmii  tun  iiiiiniiiriiuiiiii  iiiiMiiiiiiiitiiiiiiiii'iitiiiiMiiiiiiiiiiiiiiiiiiiiJiiiiiiiiiiiiiiiiiiiiiititiitiiiiiiitiiini 


A  Japanese  Lullaby 

Is  Viola  Dana  in  her  beautiful  Metro, 
"The  Willow  Tree." 

iiiitiiiiiiiiiiiiiiitiiiniiMiiiiiiiitiiiMi  iiiiiiiiriiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiuiiiiilliiiillllilllllll 

riage  arranged  by  her  father,  and  her 
brother  spends  the  wedding  portion  of  the 
would-be  groom,  the  image  maker  is  forced 
to  part  with  his  masterpiece.  After  it  Is 
sent  to  Hamilton's  home,  O-rlu  wanders  In 
and  takes  the  place  of  the  image  in  the 
cabinet.  Having  been  told  that  a  mirror 
placed  in  the  bosom  of  the  image  will  en- 
dow it  with  life,  Hamilton  tries  the  ex- 
periment and  is  well  pleased  when  the 
pretty  Japanese  maiden  pretends  to  come 
to  life.  The  two  become  very  fond  of 
each  other,  and  when  a  friend  of  Hamil- 
ton's arrives  and  tells  him  of  the  Great 
War  which  has  just  broken  out  he  will 
not  leave  his  Willow  Princess.  But  O-riu 
contrives  to  make  him  believe  that  she  has 
gone  back  to  her  image  state  again  and 
Hamilton  leaves  for  England.    After  doing 


his  duty  to  his  country,   ne  returns  to 
Japan  and  finds  O-riu  waiting  for  him. 
Program     and     E^sploitatlon  Catchlines: 

"The  Willow  Tree,"  Starring  Viola  Dana 
Is  a  Picture  of  Rare  Beauty  and  Charm 
That  Tells  a  Pretty  Japanese  Love 
Story. 

The  Story  of  a  Pretty  Japanese  Girl 
Who    Teaches    a    Young  Englishman 
That  the  Love  for  One's  Country  Comes 
Before  Anything  Else. 
"The  Willow  Tree"  is  a  Beautiful  and 
Artistic  Production  of  Old  Japan,  Star- 
ring Viola  Dana. 
Exploitation     Angles:     Advertise  Miss 
Dana,  but  play  up  the  charm  of  the  pro- 
duction.    Go  to  a  little  extra  length  on 
this  end  and  appeal  to  all  classes  of  your 
patrons.    Don't  make  the  mistake  of  ad- 
vertising it  as  another  "Mme.  Buuterfly." 
The  play  will  stand  on  its  own  bottom. 
Tell  instead  that  it  is  an  unusually  beau- 
tiful   Japanese    production,    which  gives 
Miss  Dana  one  of  the  best  parts  in  her 
career.    You  can  afford  to  go  strong  on 
this  production. 


"The  Fear  Market" 

Alice  Brady  in  Well-acted  Society  Play 
Produced  by  Realart. 

Reviewed  by  Jane  McCloskey. 

THE  FEAR  MARKET,"  by  Amelie 
Rives  Troubetsky,  is  a  strong  story 
on  a  new  theme,  ably  starred  by 
Alice  Brady.  The  plot  deals  with  the 
menace  of  society  papers,  whose  scandal- 
ous e.xpositions  drive  their  victims  to 
disaster,  sometimes  to  death.  The  de- 
velopments in  this  case,  although  intri- 
cate, are  clearly  carried  through,  and 
there  is  sufficient  action  in  it  to  make 
an  interesting  film.  Besides  that,  it  is 
worthy  propaganda  and  the  subject  has 
not  been  over-worked  in  previous  pic- 
tures, so  that  it  has  the  attraction  of  a 
novel  idea  well  put  forward. 

Alice  Brady,  as  Sylvia  Stone,  gives  a 
good  performance;  she  seems  to  have 
lost  all  her  girlishness,  but  is  good  to 
look  at  in  her  grown-up  way,  and  acts 
with  understanding.  The  feminine  ele- 
ment in  a  theatre  will  enjoy  her  lavish 
wardrobe.^  Frank  Losee's  Maxwell 
Stone,  the  human  leech,  who  thrives  on 
the  public's  misery,  but  has  yet  a  spark 
of  genuine  humanity,  as  shown  in  his 
intense  love  for  his  daughter,  gives  a 
very  polished  presentation.  The  char- 
acter of  Dicky  Wilkes,  a  "society  lap- 
dog,"  is  excellently  played  by  Alfred 
Hickman.  The  rest  of  the  cast  are  as 
good,  with  the  possible  exception  of 
Richard  Hatteras  as  Oliver  Ellis;  he  is 
good-looking  and  manly,  Lut  not  particu- 
larly convincing.  Special  mention  is  due 
Henry  Mortimer's  delineation  of  the 
coward  tenor. 

The  stage  settings  are  adequate — beau- 
tiful hotels  and  lavish  apartments  both 
furnished  in  excellent  taste.  On  the 
whole,  the  picture  will  be  found  enter- 
taining. It's  not  amusing  at  all,  quite 
the  contrary — but  the  events  are  plausi- 
ble and  follow  logically. 

Cast. 

Sylvai  Stone   Alice  Brady 

Major  Stone  Frank  Losee 

Ettare  Forni   Harry  Mortimer 

Oliver  Ellis   Richard  Hatteras 

Laura  Hill  Edith  Stockton 

Bob    Sayres   Bradley  Barker 

Milly  Sayres   Nora  Reed 

June    Carsen   Fred  Burton 

Dicky  Wilkes   Alfred  Hickman 

Emilia    Bottl   Sara  Blala 

From  Play  by  Amelie  Rives  Troubetsky. 
Directed  by  Kenneth  Webb. 
The  Story. 
This  play  opens  with  a  conference  be- 
tween   Maxwell    Stone,    publisher    of  a 
scandal  sheet  called  "Society  Chatter,"  and 


466 


THE  MOVING   PICTURE  WORLD 


January  17,  1920 


Jim  Carson,  his  tool,  who  to  all  Intents  and 
purposes  heads  the  group  of  vultures  and 
provides  the  "personal  touch,"  as  Stone's 
ownership  is  kept  hidden,  and  the  paper's 
business  attorney.  The  occasion  is  an  an- 
nouncement by  Dicky  Wilkes,  society  scout 
the  news  of  Mrs.  George  Hill's  departure 
and  gossip  collector,  of  a  choice  morsel  in 
for  an  Italian  health  resort,  whereby 
hangs  a  tale. 

Stone's  daughter  Sylvia,  is  also  stopping 
there,  and  by  the  time  her  father  arrives 
on  the  scene  to  pay  her  his  annual  visit, 
and  incidentally  to  look  over  the  "fear 
market,"  Sylvia  has  made  friends  with 
Mrs.  Hill,  wtih  Milly  Sayres,  a  rash,  but 
good-natured  society  butterfly,  with  the 
latter's  husband  and  with  her  brother, 
Oliver  Ellis,  owner  of  a  New  York  morning 
daily.  At  the  hotel,  EEttore  Forni  is  rest- 
ing up  from  his  operatic  season,  and  Syl- 
via's Infatuation  for  the  artistic  tenor 
leads  her  to  the  indiscreet  step  of  elope- 
ment. Although  she  stops  the  affair  at  the 
discovery  that  Forni  has  no  idea  of  mar- 
riage in  his  mind  and  escapes  by  making 
up  a  story  of  the  Evil  Eye,  she  is  worried 
by  her  foolishness,  but  circumstances  pre- 
vent a  confession  to  her  father.  The 
scandal  story  about  Mrs.  Hill  is  printed 
after  a  futile  attempt  by  "Society  Chatter" 
to  obtain  money  for  its  suppression.  Not 
daring  to  face  her  husband  after  the  ex- 
position, Mrs.  Hill  kills  herself,  and  Sylvia 
sets  sail  for  New  York  with  her  friends, 
vowing  to  avenge  her  death  by  stopping 
the  vile  attacks,  through  the  influence  of 
Ellis'  paper.  The  only  come-back  for  the 
"leech  league"  is  the  possibility  of  getting 
something  on  Ellis  himself.  An  oppor- 
tunity comes  when,  at  an  artists'  frolic, 
his  sister  Milly  and  Sylvia  wear  identical 
dominos,  and  one  of  the  two  is  seen  to  go 
to  Forni's  apartment  at  midnight. 

When  Ellis  is  faced  wtih  that  fact  by 
Carson  he  makes  inquiries,  and  Sylvia, 
with  whom  he  is  now  in  love,  tells  him 
that  it  was  not  Milly,  but  herself  who 
was  seen,  that  Forni  was  dying  from  the 
dagger-thrust  of  a  cast-ofC  sweetheart  and 
had  sent  for  her  to  lift  the  curse  of  the 
Evil  Eye  before  he  dies.  Ellis  trusts  her 
explanation,  and  together  they  trap  Carson 
as  a  blackmailer.  Cylvia  is  heartbroken 
at  the  disclosure  of  her  beloved  father 
as  the  real  power  behind  the  throne.  How- 
ever, the  shock  of  his  own  boomerang  and 
his  love  for  his  daughter  combine  to  re- 
form him.  and  after  a  promise  to  stop  the 
journal,  she  agrees  to  return  to  him  for  al- 
ways and  divide  her  love  between  Oliver 
and  himself. 

Prof^ram     and     Exploitation  Catchllnes: 

"The  Fear  Market"  Stars  Alice  Brady  in 
a  Story  of  New  York's  Society  Circle 
with  a  Pleasant  Surprise  at  the  Finish. 
The  Story  of  a  Girl  Who  Fell  in  the 
Meshes  of  a  Net  That  Was  Woven  by 
None  Other  Than  Her  Own  Father. 
Alice  Brady  Starred  in  Charming  Dra- 
matic Production,  in  Which  She  Plays 
the  Part  of  a  New  York  Society  Girl. 
Elzploltatlon     Angles:     Play     up  Miss 
Brady,  but  remember  that  Amelle  Rives 
Is  still  a  name  to  conjure  with.  Then 
go  on  to  tell  that  this  is  a  story  of  the 
society  blackmailing  sheets  which  thrive 
upon  the  scandals  in  high  life.    Play  this 
strong,  for  the  society  angle  always  wins. 

"The  13th  Commandment" 

Ethel  Clayton  Starred  in  Paramonnt- 

Artcraft  Production  Written  by- 
Rupert  Hughes. 

Reviewed  by  Herbert  J.  Hoose. 

INSTEAD  of  calling  Ethel  Clayton's 
latest  starring  vehicle,  "The  13th 
Commandment,"  it  might  have  been 
safely  named  "Money,"  because  that  is 
what  the  whole  story  is  about.  The 
working  of  the  drama  is  confined  to 
the  circles  of  refined  society  folk,  and 
the  splendor  of  their  surroundings  is 
always  in  evidence.  The  story  will  un- 
doubtedly please  most  spectators.  The 
writer  had  in  mind  the  idea,  why 
shouldn't  a  woman  become  self-reliant 


before  she  marries  and  be  able  to  earn 
her  own  living. 

Aside  from  one  or  two  overdrawn 
scenes,  the  story  is  well  told.  Ethel 
Clayton  is  admirable  in  the  role  of 
Daphne  Kip,  the  heroine.  Anna  Q. 
Nilsson  does  excellent  work  as  the  high- 
flying wife  of  Bayard  Kip.  The  part  of 
the  husband  has  been  successfully  en- 
trusted to  Monte  Blue.  Charles  Mere- 
dith plays  the  part  of  Clay  Wimborn 
to  perfection,  and  the  remainder  of  the 
supporting  cast  consists  of  capable 
players. 

Cast. 

Daphne  Kip  Ethel  Clayton 

Clay  Wimborn  Charles  Meredith 

Bayard  Kip  Monte  Blue 

Leila  Kip  Anna  Q.  Nilsson 

Thomas  Warwick  Duane. Irving  Cummings 

Mr.  Kip,  Sr  Winter  Hall 

Mrs.  Kip,  Sr  Lucille  Ward 

Mr.  Wetherall  Arthur  Maud 

Sheila  Kemble  Beverly  Tarvers 

Herman   Reben  Lewis  Morrison 

Mrs.  Chivvis  Jane  Wolf 

Story    by   Rupert  Hughes. 

Scenario   by   Alice  Eyton. 
Directed  by  Robert  F.  Vignola. 
Length — 5,000  feet. 
The  Story. 
Daphne   Kip,   in   "The   13th  Command- 
ment" is  the  daughter  of  a  merchant  who 
is  striving  to  keep  up  his  financial  stand- 
ing, although  the  drain  on  his  checkbook 
is    heavy.     Daphne    is    more  considerate 
than    her   extravagant   mother   and   is  a 
girl  that  can  think  for  herself.    She  has 


"Thou  Shalt  Not  Spend!" 

Ethel  Clayton  in  a  dilemma  in  her 
Paramount,   "The  Thirteenth 
Commandment." 


an  admirer,  Clay  Wimborn,  who  showers 
her  with  expensive  gifts.  One  evening 
Clay  admits  that  he  cannot  afford  to  hire 
a  taxi,  and  Daphne  realizes  he  is  a  poor 
man.  Mr.  Kip's  business  interests  fall  and 
his  family  are  forced  from  their  expen- 
sive apartments. 

Almost  simultaneously  with  Mr.  Kip's 
downfall  comes  Bayard.  Daphne's  brother, 
and  his  chorus  girl  wife,  returning  from 
their  honeymoon.  Thomas  Warwick 
Duane.  a  friend  of  Daphne's,  offers  to  help 
her  in  return  for  her  love,  but  she  spurns 
his  offer.  Clay  sees  her  with  Duane  and 
becomes  suspicious.  Later  he  leaves  on  a 
business  trip.  After  his  departure  Daphne 
secures  a  stage  try-out  through  the  ef- 
forts of  Duane,  but  is  not  a  success. 

She  then  opens  a  lingerie  shop  and  It 
proves  a  paying  adventure.  Clay  returns 
and  states  that  he  also  has  been  fortunate 
In  his  dealings.    Daphne's  business  expe- 


rience has  taught  her  the  lesson  that  she 
needed  in  self-reliance,  and  her  marriage 
to  Clay  is  promised. 

Program     and     Exploitation  Catchllne*: 

Do  You  Know  "The  Thirteenth  Com- 
mandment?" If  not  See  Ethel  Clayton 
In  This  Vital  Drama. 

Famous  Rupert  Hughes  Drama.  "The 
Thirteenth  Commandment,"  Adapted 
to  the  Screen  with  Ethel  Clayton  as 
the  Star. 

Exploitation  Angles:  Boom  the  star 
and  play  on  the  title.  Ask  what  the 
thirteenth  commandment  Is.  Also  play  up 
the  author  for  what  he  is  worth  to  your 
patrons.  You  can  get  a  good  hook  up 
with  women's  ware  shops  for  this  play 
with  allusion  to  Miss  Clayton's  business 
venture. 


"His  Wife's  Friend" 

Dorothy  Dalton  Featured  in  Successful 
Tragedy  of  Chinese  Mystery  Type. 
Produced  by  Thomas  H.  Ince. 

Reviewed  by  Jane  McCloskey. 

A RETURN  to  the  reliable  old  Chin- 
ese mystery  story  with  its  long 
suffering  heroine,  unexplained 
disappearances  and  strange  potions, 
mark  "His  Wife's  Friend,"  a  Paramount- 
Ince  feature,  whose  star  is  Dorothy 
Dalton. 

The  plot  is  involved,  and  the  length  of 
the  picture  forces  a  rather  hurried  ex- 
planation, but  in  spite  of  that  drawback, 
things  happen  pretty  logically  and  the 
atmosphere  is  genuine.  The  scenes  were 
photographed  on  beautiful  locations, 
and  it  isn't  hard  to  believe  in  the  English 
character  of  the  landscape.  Dorothy 
Dalton  has  a  few  moments  of  real  emo- 
tional work,  and  succeeds  very  well  in 
maintaining  herself  as  the  center  of  in- 
terest. _  The  morbid  tone  of  the  story, 
wtith  its  recurrent  premonitions  and 
their  fulfillment,  is  unbroken  except  for 
a  jarring  bit  of  farce  provided  by  two 
Scotland  Yard  sleuths,  whose  ridiculous 
appearance  doesn't  ring  either  true  or 
amusing  in  these  particular  circum- 
stances. 

On  the  whole  it  is  a  "thorough"  pic- 
ture, sincerely  acted  and.  carefully 
worked  out.  If  climaxes  are  abundant 
»nd  the  action  seems  crowded  at  times, 
still  the  main  parts — especially  the  sleek 
Chinaman's — are  well  played,  and  there 
is  a  real  thrill  in  the  tale's  unfolding. 

Cast. 

Lady  Miriam  Grimwood  ..Dorothy  Dalton 

Sir  Robert  Grimwood   Warren  Cook 

John  Heritage   Henry  Mortimer 

Lord  Wlverly   Richard  Neal 

Ling    Foo   Paul  Cazeneuve 

Nind  Tom  Cameron 

Inspector  Marsh   S.  Barrett 

Dr.  Larner   William  Williams 

Story  by  J.  Harris  Burland. 
Directed  by  Joseph  De  Grasse. 
The  Story. 

Tragically  bored  from  a  steady  over- 
dose of  neglect.  Lady  Marian  Grimwood 
finds  no  response  in  Sir  Robert,  her  hus- 
band, whose  morose,  self-absorbed  nature 
interests  Itself  solely  In  his  nightly  game 
of  chess.  To  this  unhappy  household 
comes  Major  John  Heritage,  a  former  suit- 
or of  Lady  Marion's,  and  the  disclosure  of 
her  unhapplness  re-awakens  his  love  for 
her. 

The  very  evening  of  his  visit,  although 
both  lovers  detect  suspicion  in  the  mind  of 
Sir  Robert,  the  Major  stays  to  "chess  It" 
with  his  host,  substituting  for  a  local 
Chinaman,  whose  skill  at  the  game 
amounts  to  genius.  At  a  late  hour  Lady 
Marlon  Is  terrified  when,  upon  discovering 
her  husband  and  her  guest  to  be  absent,  a 
farmer  rushes  to  her  with  tales  of  a  mid- 
night tragedy.  The  subsequent  delivery 
to  her  of  a  letter  written  by  her  husband 
accusing  her  of  direct  responBlblllty  for 


January  17,  1920 


THE  MOVING  PICTURE  WORLD 


467 


hl«  death,  and  the  discovery  of  Sir  Robert's 
drowned  body,  further  complicates  the 
mystery  without  solving  it. 

Six  months  later,  a  certain  Lord  Waver- 
ly,  owner  of  the  adjoining-  estate,  repeats 
his  request  for  Lady  Marlon's  hand  and 
emphasizes  it  by  showing  her  the  accusin" 
letter  from  her  dead  husband,  stolen  by 
Lin  Foo.  the  chess-playing  Chinaman,  who 
Is  his  confidential  servant.  Knowing  that 
the  letter  is  damning  evidence  against  her 
lover,  Lady  Marion  consents  to  his  suit. 
She  renounces  her  love,  and  in  response 
to  a  written  summons  delivered  by  the 
Chinaman,  she  goes  to  a  lonely  cabin, 
where  Heritage  barely  arrives  In  time  to 
save  her  from  death  at  Waverly's  hand. 
Waverly,  in  a  peculiar  dazed  state  of 
mind,  dashes  himself  to  death  over  a 
precipice. 

The  chain  of  disaster  is  cleared  up  fin- 
ally when  Ling  Foo  is  detained  in  Lady 
Marlon's   house,   drugged   with   a  poison 
which  had  first  been  found  in  Sir  Robert's 
glass  the  night  of  his  drowning  and  later 
In  the  cabin  from  which  Waverly  went  to 
his  death.     The  Chinaman  lapses  into  a 
hypnotic  state,  explains  that  the  potion 
is  not  harmful  to  the  body,  but  destroys 
the  power  of  the  will  temporarily,  and 
under  its  Influence  he  tells  Lady  Marion 
that  years  before,  In  Thibet,  his  son  had 
been  guide  for  Sir  Robert,  who  had  killed 
him,  and  that  he,  the  father,  had  sworn  to 
be  revenged.    It  was  he  who  had  lured 
Sir  Robert  to  his  end,  and  had  aimed  at 
the  wife  through  Waverly.    Lady  Marion, 
at  last  secure  from  danger,  turns  Ling 
Poo  over  to  the  police  as  her  husband's 
murderer,  and  insures  her  lover's  safety 
by  burning  the  recovered  letter. 
Progrram    and     Elxploitatlon  Catchltnes: 
Thrilling  Mystery  Story  About  a  Chinese 
Spy,    Who    Sought    Revenge   on  the 
Man  Who  Killed  His  Son. 
Lovely  Dorothy  Dalton  Starred  In  "Hl« 
Wife's    Friend" — A    Drama    of  Love, 
Romance  and  Adventure. 
A  Man's  Body  Was  Found — Was  It  '\ 
Case  of  Murder  or  Suicide? — Determina 
the  Answer  by  Seeing  Dorothy  Dalton 
In  "His  Wife's  Friend." 
The  Husband   Was   Found  Dead — "HH 
Wife's  Friend"  Was  Last  Seen  In  Com. 
pany   With — The   Remainder   of  thi» 
Gripping  Story  is  Shown  in  This  Pic- 
ture, Starring  Dorothy  Dalton. 
Exploitation  Angles:  Play  up  Miss  Dal' 
ton,  but  work  on  the  mystery  idea  of  th4 
story.    Do  not  give  the  full  plot,  but  hint 
at  the  mysterious  ways  of  the  Chinese 
avenger,    and    make    this    angle  strong. 
Offer  It  as  something  new. 

"High  Speed" 

Edward  Earle  and  Gladys  Hulette  Co- 
Stars  in  Clinton  H.  Stagg's  Racing 
Story  for  Hallmark. 

Reviewed  by  Margaret  L  MacDonald. 

THE  situation  which  forms  the 
groundwork  of  Clinton  H.  Stagg's 
story  of  the  gasoline  track,  "High 
Speed,"  is  one  rarely  exceeded  in  its 
kind.  The  story  carries  itself  without 
elaboration,  as  proved  in  the  Hallmark 
adaptation,  which  has  the  advantage  of 
an  excellent  cast  with  Edward  Earle  and 
Gladys  Hulette  in  the  stellar  roles. 

In  spite  of  the  fact  that  the  action 
moves  slowly  at  times,  and  that  points 
of  vantage  in  the  sory  are  ofen  reduced 
to  mere  incidents,  the  picture  holds  the 
interest  of  the  spectator  from  first  to 
last.  It  is  a  production  of  good  moral 
tone,  strong  suspense  and  adventurous 
suggestion. 

The  character  of  Billy  Brice  is  por- 
trayed in  fine  style  by  Edward  Earle. 
The  role  is  different  from  any  in  which 
he  has  been  seen  before  and  his  con- 
ception of  character  of  the  road  cham- 
pion, who,  in  payment  of  a  debt,  allows 
his  honor  to  be  besmirched  rather  than 
bring  disgrace  on  one  who  has  be- 
friended him,  is  well-poised,  effective 
and  unobtrusive*,  Gladys  Hulette  also 
acquits  herself  well.    The  next  in  line 


for  honors  is  Charles  Husted  in  the 
role  of  Dan,  the  hostler  at  the  Rhoades 
home,  Robert  Lytton  is  a  familiar  fig- 
ure who,  with  few  opportunities,  makes 
the  most  of  every  occasion. 

Cast. 

Billy  Brice   Edward  Earle 

Edith  Rhoades   Gladys  Hulette 

Rhoades   Roger  Lytton 

Dan   Charles  Husted 

Emma  Hanford   Fay  Evelyn 

Baby  Hanford   Ida  Horton 

Burke   Jack  Edwards 

Kelly  Matthew  L.  Betts 

Story  by  Clinton  H.  Stagg. 
Scenario  by  John  J.  Glavey. 
Direction  by  Charles  Miller. 
Length  4,700  feet. 
The  Story. 

A  dethroned  road  champion  is  the  center 
of  attraction  in  "High  Speed,"  and  his 
angel  of  rescue  is  the  pretty  daughter  of 
the  president  of  the  Rhoades  Automobile 
Company.  In  an  ill  stroke  of  luck,  Billy, 
driver  of  the  Rhoades  racer,  has  gone 
temporarily  down  and  out  as  the  result 
of  a  crooked  deal  put  over  on  him  at  the 
Santa  Monica  races.  To  serve  his  own 
ends,  Rhoades'  son-in-law  bribes  Brice's 
mechanician  to  cripple  his  car,  and  places 
the  blame  on  Brice,  with  the  result  that 
he  is  barred  from  dr'ving  again,  and 
Rhoades'  business  Is  almost  ruined. 

One  day,  when  Edith  Rhoades  is  being 
driven  by  Kelly,  a  disgruntled  chauffeur, 
along  a  country  road,  he  pretends  that  the 
machine  has  broken  down  and  is  about 
to  force  Edith  into  an  hour's  wait,  when 
Billy  Brice  happens  along  the  road  on  foot. 
The  incident  ends  in  a  fight  between  the 
two  men  with  Brice  the  victor.  Arriving 


After  the  Battle 

Edward   Earle  and  Gladys  Huletto 
pause  a  while  in  their  Hallmark 
feature,  "High  Speed." 


at  the  Rhoades  home  in  charge  of  the 
wheel,  he  reveals  his  identity,  but  Is  en- 
gaged as  Edith's  chauffeur  In  the  face 
of  her  father's  protestations. 

At  the  approach  of  the  racing  season, 
Rhoades  and  his  driver  busy  themselves 
with  preparations,  without  counting  on 
the  interference  of  a  rival  who  pays  his 
men  to  frame  an  accident  for  Johnson,  the 
driver.  The  accident,  which  lays  Johnson 
up  in  the  hospital,  opens  an  opportunity 
for  Brice  to  limber  up  the  new  car  for 
the  race.  In  the  meantime,  Edith  has  com- 
municated the  news  of  her  employment  of 
Brice  as  her  chauffeur  to  her  sister  In  the 
West.  The  sister  decides  to  come  East  and 
lift  the  stain  which  her  husband  has 
placed  on  Brice's  name.  A  period  of  sus- 
pense, with  Incidental  attempts  on  the 
part  of  the  enemy  to  Injure  the  Rhoades 
car,  leads  to  the  climax.  Edith  procures 
a  renewal  of  Brice's  license  card,  which 


allows  him  to  drive  in  the  race  to  a  victor- 
ious finish. 

Program    'and     Exploitation  Catchllneai 

"High  Speed"  is  Maintained  Throughout 
This  Thrilling  Story  of  Auto  Racing. 

Gladys  Hulette  and  Edward  Earle  Fea- 
tured in  Racing  Story  That  Is  Full 
of  Suspense  and  Adventure. 

See  the  Spectacular  Racing  Scenes  In 
"High  Speed" — A  Gripping  Story  of 
Love,  Adventure  and  Intrigue  Fea- 
turing Gladys  Hulette  and  Edward 
Earle. 

Exploitation  Angles:  Feature  the  stars, 
but  make  your  appeal  with  the  automobile 
features.  In  towns  under  20,000,  try  an 
automobile  show  to  get  interest.  This  may 
run  all  the  way  from  the  presentation  of 
show  models  on  your  stage  to  a  parade, 
but  hook  in  somehow  and  make  the  auto- 
mobile agents  and  the  garages  come  In 
with  you  to  advertise  the  production. 

"A  Girl  Named  Mary" 

Dramatized  Story  Featuring  Marguerite 
Clark  in  Youthful  Role. 

Reviewed  by  Jane  McCloskey. 

ABLONDED  Marguerite  Clark  is  the 
heroine  of  "A  Girl  Named  Mary," 
from  a  story  by  Juliet  Wilbur 
Thompkins.  It  is  the  tale  of  a  woman's 
unwavering,  almost  endless  effort,  re- 
warded after  years  of  trial.  In  it,  Kath- 
lyn  Williams  as  Mrs.  Marise  Jaffrey, 
mother  of  the  girl  played  by  the  star, 
takes  a  part  which  she  handles  well — it 
it  is  extremely  difficult  in  that  there  is 
hardly  one  moment's  let-up  from  emo- 
tional strain  and  she  has  few  chances 
for  relaxation  in  a  lighter  vein — but  she 
carries  the  work  off  in  good  style  and 
manages  to  look  mature  and  dignified 
without  losing  her  youthful  charm. 

Miss  Clark,  on  the  other  hand,  is  her 
lithsome,  buoyant  self  and  her  ease  and 
thorough  at-home-ness  in  either  the 
humble  surroundings  at  Mrs.  Healy's  or 
the  sumptuous  elegance  of  her  mother's 
home  are  interesting  to  watch. 

Aggie  Herring  takes  the  part  of  the 
supposed  mother,  a  faithful,  devoted, 
conscientious  Irish  soul,  whose  warm 
heart  and  meagre  purse  fit  in  with  all 
the  movie  traditions  of  Irish  "aristoc- 
racy." Cheerful  as  it  is  and  sincerely 
acted  by  the  entire  cast — not  excepting 
Wallace  MacDonald's  attractive,  ener- 
getic lover  part,  and  Lillian  Leighton 
as  an  ogre-like  person,  who  deplores  her 
mistress'  interest  in  many  poor  Marys 
and  treats  them  like  the  rabble  she  holds 
them  to  be.  The  story  seems  to  suffer 
from  over-analysis;  what  film  space 
should  normally  be  given  over  to  action 
of  some  kind,  is  taken  up  with  mental 
weighing  and  debating  on  the  part  of 
Mary  Healy. 

However,  the  play  has  much  to  com- 
mend it  in  the  way  of  quaint  humor, 
clean  plot  and  wholesome  romance. 
Cast. 

Mary   Healy   Marguerite  Clark 

Marise  Jaffrey   Kathlyn  Williams 

Henry  Martin   Wallace  MacDonald 

Mrs.   Healy   Aggie  Herriny 

Hugh  Le  Baron   Charles  Clary 

Hannah   Lillian  Leighton 

May  Laguna   Pauline  Pulllam 

Story  by  Juliet  Wllbor  Tompkins. 
Directed  by  Walter  Edwarda 
The  Story. 
Marise  Jaffrey,  a  woman  of  refinement 
and  wealth,  spends  her  days  and  her  for- 
tune searching  for  "A  Girl  Named  Mary," 
her  little  daughter.  Fifteen  years  previ- 
ous to  the  opening  of  the  play,  Marise 
had  decided  to  leave  her  husband  because 
of  his  cruelty.  Upon  returning  from  a 
visit  to  her  father,  she  discovered  that  the 
husband  had  left  the  house  and  that  her 
baby  and  Its  nurse  were  missing.  The 
news  of  a  railroad  wreck.  In  which  Jaff- 
rey was  killed  closed  all  avenues  of  in- 
formation as  to  the  whereabouts  of  the 


468 


THE  MOVING  PICTURE  WORLD 


January  17,  1920 


child.  Her  life  ever  since  has  been  spent 
In  fruitless  search. 

Mary  Healy,  played  by  Marguerite  Clark, 
is  a  young  stenographer  whom  Mrs.  Jaft- 
rey  has  befriended,  and  who  is  sorry  for 
the  loneliness  of  the  older  woman's  life. 
The  girl  is  a  cheerful,  radiant,  lovable  lit- 
tle hody,  the  idol  alike  of  her  supposed 
nother  and  of  Henry  Martin,  foreman  of 
a  factory  and  Mary's  "steady." 

She  sends  to  Mrs.  Jaftrey  a  certain 
Mary  Laguna,  an  unfortunate  foundling, 
thinking  that  she  might  prove  to  be  the 
missing  daughter,  but  the  fact  of  the  two 
cases  do  not  agree,  and  although  her  lone- 
liness increases,  Mrs.  Jaffrey  has  some 
cause  to  be  thankful  that  her  child  had  not 
sunk  to  the  depths  of  the  poor  waif. 

It  soon  develops,  through  a  resemblance 
noticed  by  Marise,  between  the  little  sten- 
ographer and  her  own  mother,  that  Mrs. 
Healy  is  not  really  Mary's  mother,  but 
that  the  child  has  been  left  to  her  care. 
Clothes  that  the  baby  wore  prove  beyond 
a  doubt  that  Mary  Healy  is  in  reality 
Marise  Jaffrey's  child,  and  the  rest  of  the 
story  is  taken  up  with  the  struggle  in 
Mary's  mind  between  her  love  for  her 
adopted  mother  and  her  feeling  of  obliga- 
tion toward  Mrs.  Jaffrey,  whose  affection- 
ate advances  she  steadily  repulses.  She 
Anally  comes  to  the  conclusion  that  she 
can  love  both  women  and  anger  neither, 
because  her  marriage  to  Henry  Martin, 
whom  she  loves,  will  settle  the  question 
of  her  future  home. 

Mrs.  Jaffrey's  search  is  at  last  success- 
ful, she  has  heard  her  daughter  call  her 
"Mother,"  and  she  then  turns  her  attention 
to  one  Hugh  Le  Baron,  played  by  Charles 
Clary,  a  devoted  lover  who  has  waited  tor 
her  all  through  the  fifteen  years  of  her 
anxiety. 

Program    and     Exploitation  Catchllnes: 

■Wholesome  Comedy  Drama  with  Mar- 
guerite Clark  as  the  Star. 

Two  Mothers — Which  Did  She  Choose? 
The  rich  Aristocrat  or  the  Poor,  Hum- 
ble One.  See  "A  Girl  Named  Mary" 
for  the  Answer. 

See  the  Surprising  Thing  That  Marguer- 
ite Clark  Does  'When  It  Comes  Time 
to  Choose  a  Mother  in  "A  Girl  Named 
Mary." 

Exploitation  Angles:  Bear  down  hard  on 
the  star,  but  make  use  of  the  many  chanc- 
es the  title  offers.  Give  a  matinee  for  girls 
named  Mary  if  your  afternoon  business  is 
light;  or  offer  half  price  at  any  matinee. 
A  good  teaser  would  read  "Is  Tour  Name 
Mary?  Read  this  space."  Run  for  a 
couple  of  days,  and  then  fill  in  with  the 
details.  Offer  a  five  dollar  gold  piece  to 
any  child  born  on  the  day  your  run  opens, 
who  is  to  be  named  Mary.  This  will  work 
only  in  the  smaller  places,  but  it  will  work 
strongly. 


"Nothing  But  the  Truth" 

Taylor  Holmes  Production  Released  by 
Metro  Contains  Good  Entertainment. 

Reviewed  by  Edward  Weitzel. 

THE  Frederic  S.  Isham  novel,  "No- 
thing But  the  Truth,"  which  James 
Montgomery  fashioned  into  a  live- 
ly farce  for  William  Collier,  has  been 
turned  into  a  moving  picture,  with  Tay- 
lor Holmes  as  the  unfortunate  chap  who 
is  forced  to  tell  nothing  but  the  truth 
for  five  days.  In  adapting  the  story  to 
the  screen,  David  Kirkland,  who  also 
directed  the  picture,  has  been  obliged 
to  drop  most  of  the  "gag"  lines  inserted 
by  the  witty  and  resourceful  Collier  and 
invent  situations  to  take  their  place. 
These  situations  are  not  often  of  a  novel 
nature,  and  the  picture  lacks  the  lively 
touch-and-go  of  the  stage  farce.  Judged 
solely  on  its  own  merits,  it  contains  con- 
siderable good  entertainment  and  should 
satisfy  the  average  screen  patron. 

The  production  has  had  the  benefit  of 
a  capable  cast.  Taylor  Holmes  plays  the 
truth  telling  hero,  with  the  breezy  sense 
of  humor  the  part  requires.  He  re- 
ceives his  principal  support  from  Elsie 


Mackaye,  Marcelle  Carroll,  Ben  Hen- 
dricks, Charles  Craig,  Ned  A.  Sparks  and 
Colin  Campbell.  The  production  has 
handsome  settings. 

Cast. 

Robert  Bennett   Taylor  Holmes 

Gwendolyn  Gerald   Klsie  Mackaye 

The  Monocle  Man  Ned  A.  Sparks 

Dolly  Marcelle  Carroll 

Commodore  Dan   Ben  Hendricks 

Mrs.   Commoder  Dan  Dan  Phillips 

The  Hammer-thrower  .  .  .  . Radcliffe  Steele 

Mrs.  Clarence   Elizabeth  Garrison 

Mr.  Clarence   Charles  Craig 

Dickie   Colin  Campbell 

Mrs.  Ralston   Beth  Franklyn 

Story  by  Frederic  S.  Isham. 
Stage  Version  by  James  Montgomery. 
Adapted  and  Directed  by  David  Kirkland. 

The  Story. 

Bob  Bennett,  having  made  a  thirty- 
thousand  dollar  bet  with  three  of  his 
friends  that  he  can  tell  "Nothing  But  the 
Truth"  for  five  days,  proceeds  to  stick 
close  to  his  side  of  the  agreement  and  thus 
illustrates  what  a  deal  of  harm  the  un- 
alloyed truth  can  work.  On  being  asked 
questions  by  the  wives  of  the  other  par- 
ties to  the  bet  he  reveals  secret  sins  of 
commission  charged  against  the  trio  of 
frisky  husbands,  which  puts  an  end  to 
domestic  harmony  in  the  households  of  all 
three. 

The  revengeful  trio  pursue  him  for  the 
next  five  days,  intent  on  stopping  his 
mouth  until  he  is  no  longer  obliged  to  tell 


"Marked  Men"  Not  a  Reissue 

In  the  January  3  issue  of  the 
Movitlg  Picture  World  there  was 
printed  a  review  of  "Marked  Men," 
the  splendid  Universal  adaptation 
of  Peter  B.  Kyne's  great  story,  in 
which  it  was  stated  that  the  sub- 
ject was  a  reissue.  An  official  of 
the  Universal  has  requested  us  to 
set  right  the  exhibitors  on 
"Marked  Men,"  declaring  that, 
while  Universal,  several  years  ago, 
made  a  version  of  this  Kyne  story, 
it  was  not  the  same  as  the  present 
one,  that  while  the  director  of  the 
version  now  before  the  exhibitors 
was  Jack  Ford,  that  another  offici- 
ated in  the  making  of  the  initial 
subject.  The  Universal  official 
quoted  expresses  the  opinion  that 
"Marked  Men"  is  one  of  his  com- 
pany's best  special  attractions  and 
calls  attention  to  the  statement  of 
several  critics,  placing  the  produc- 
tion on  a  par  with  the  best  three 
pictures  of  the  year. 


nothing  but  the  truth.  They  kidnap  him 
from  his  room  in  the  country  estate  where 
most  of  the  scenes  are  laid  and  have  him 
locked  up  in  a  lunatic  asylum.  Bob  makes 
his  escape,  aided  by  a  romantic  young 
thing  named  Dolly,  who  is  in  love  with  him 
because  she  thinks  that  he  is  the  society 
crook  who  Is  relieving  the  female  guests 
of  the  house  party  of  their  jewels. 

Bob  is  in  love  with  Gwendolyn  Gerald, 
a  handsome  heiress  who  returns  his  affec- 
tion, but  Bob  will  not  tell  her  of  his  love 
because  he  believes  his  father  has  lost 
everything  and  the  Bennetts  are  paupers. 
It  is  to  help  his  father  that  Bob  is  anxious 
to  win  the  bet.  His  truth  telling  causes 
a  misunderstanding  between  Gwendolyn 
and  htm,  and  suspicion  points  strongly 
in  his  direction  as  the  enterprising  jewel 
thief.  He  has  a  stolen  article  slipped  into 
his  pocket  by  the  real  thief,  and  again 
Dolly  comes  to  his  rescue.  When  time  is 
up  at  last,  and  he  can  clear  himself  with 
his  friends,  he  finds  that  his  father's  story 
about  being  broke  was  only  a  scheme  to 
test  him  and  to  bring  Gwendolyn  and  him 
together.   Bob  wins  the  thirty-thousand. 


Progrram     and     Exploitation  Catchllneai 

How  Long  Do  Tou  Suppose  Tou  Could 
Go  and  Tell  "Nothing  But  the  Truth?" 
Taylor  Holmes'  Limit  Was  Five  Days 
in  This  Amusing  Farce. 

Taylor  Holmes  Makes  a  $30,000  Wager 
That  He  Can  Tell  the  Truth  and  "No- 
thing But  the  Truth"  for  Five  Days. 
Does  He  Succeed?  See  This  Enter- 
taining Comedy  Drama  for  the  Answer 

Famous  Stage  Play,  "Nothing  But  the 
Truth,"  Adapted  to  the  Screen  as  an 
Amusing  Picture  Starring  Taylor 
Holmes. 

Exploitation  Angles:  Make  all  you  can  of 

Taylor  Holmes — and  you  should  make  a 
lot — but  also  play  up  the  fact  that  this 
was  one  of  William  Collier's  best  vehicles. 
For  your  general  advertising,  make  the 
bet  the  basis  for  a  lot  of  "What  would 
you  do?"  talk.  Tou  might  even  advertise 
for  someone  who  would  undertake  to  tell 
nothing  but  the  truth  for  three  days,  start- 
ing this  before  you  advertise  the  title. 


"The  Prince  of  Avenue  A" 

James  J.  Corbett  Featured  in  Amusing^ 
Universal  Subject  Dealing  with 
Ward  Politics. 

Reviewed  by  Robert  C.  McElravy. 

A TRIUMPH  among  unique  character 
stories  is  this  blithe  little  comedy 
of  ward  politics,  "The  Prince  of 
Avenue  A,"  with  James  J.  Corbett  in  the 
leading  role.  The  production  "hews  to 
the  line"  in  almost  every  details  and  pre- 
sents a  story  of  genuine  life,  as  humor- 
ous as  it  is  realistic.  An  undercurrent 
of  humor  is  felt  through  the  number, 
which  rises  gradually  to  a  laughable 
climax. 

James  J.  Corbett  appears  as  the  hero, 
Barry  O'Connor,  son  of  an  old-time 
Irish  ward  boss.  The  character  is  one 
that  fits  Mr.  Corbett's  personality  very 
well  and  he  does  some  exceptionally 
good  acting  in  the  part,  playing  with 
effective  restraint  through  most  of  the 
scenes.  An  occasional  "ruction"  gives 
him  the  expected  pugilistic  opportuni- 
ties, and  these  are  done  in  a  satisfying? 
way,  but  it  is  in  the  quieter  moments 
that  he  reaches  new  heights  as  an  actor. 
Cora  Drew,  Richard  Cummings,  Freder- 
ick Vroom  and  Lydia  Yeamons  Titus 
do  some  good  work  in  the  supporting 
cast. 

The  pictures  of  an  Irish  ward  on 
Avenue  A  are  delightful  and  reflect 
credit  on  the  director.  Jack  Ford.  The 
plot  incidents  are  in  keeping  with  the 
political  theme,  and  the  social  events 
are  handled  with  a  pleasing  touch.  Even 
the  campaign  cigar  is  not  forgotten  and 
contributes  its  share  of  the  smiles.  The 
comedy,  as  a  whole,  sets  a  strong  pace 
for  screen  stories  of  this  type. 

Cant. 

Barry   O'Connor   James   J.  Corbett 

Patrick  O'Connor   ....Richard  Cummings 

Mary  O'Connor   Cora  Drew 

Edgar   Jones   Harry  Northrup 

William  Tompkins  Frederick  Vroom 

Father  O'Toole   Mark  Fenton 

Reggie  Vanderlip  George  Fisher 

Butler   Johnnie  Cooke 

Housekeeper   Lydia  Teamans  Titus 

Story  by  Charles  E.  and  Frank  T.  Davey, 
Directed  by  Jack  Ford. 
The  Story. 

Barry  O'Connor,  in  "The  Prince  of  Ave- 
nue A,"  is  the  son  of  Patrick  O'Connor, 
a  Tammany  ward  boss  of  the  old  school. 
Barry  dresses  in  "Fifth  Avenue"  clothes, 
but  is  greatly  admired  in  the  district  for 
all  his  swell  manners.  His  father,  at  the 
time  the  story  opens,  is  supporting  Wil- 
liam Tompkins  for  mayor.  Tompkln's 
daughter,  Mary,  Is  engaged  to  a  society 
chap  named  Reggie  Vanderlip. 

While  Patrick  O'Connor  and  Tompkins 
are  In  a  conference,  Mary  telephones  that 
a  faucet  is  leaking  in  their  bath  room  at 


January  17,  1920 


THE   MOVING   PICTURE  WORLD 


469 


home.  Barry,  who  is  a  plumber  by  trade, 
responds  to  the  call  and  rushes  to  the 
Tompkins'  home.  He  fixes  the  faucet  and 
then  invites  the  supposed  maid  to  attend 
the  Mechanics'  ball  with  him  that  night. 
The  maid  turns  out  to  be  Mary  Tompkins. 
She  does  not  go  to  the  ball,  but  in  the 
course  of  time  forms  a  friendship  with 
Barry  and  invites  him  to  one  of  her  swell 
affairs.  Barry  attends  this,  but  his  rough 
conduct  gets  on  Mary's  nerves  and  she 
asks  him  to  leave. 

The  strained  social  situation  between 
the  O'Connor  and  Tompkins  families  make 
things  look  bad  for  the  coming  election. 
But  Patrick  O'Connor  gets  up  another  so- 
cial event,  at  which  Barry  and  Mary  lead 
the  grand  march.  Incidentally,  the  old 
ward  boss  puts  one  over  on  his  political 
enemies  and  this  assures  the  election  of 
Tompkins.  Barry  fights  valiantly  to  de- 
fend Mary,  in  a  hand-to-hand  conflict,  and 
she  then  discovers  she  is  in  love  with 
him. 

PTOsram     and     Kxploitation  Catchlines: 

James  J.  Corbett  Featured  in  Amusing 
Story  of  Ward  Politics. 

She  dismissed  Him  from  the  Social  Be- 
cause of  His  Rough  Conduct  and  He 
Knew  She  Did  Not  Love  Him,  But  at 
the  Next  Social  Event — For  the  Great 
Surprise  See  "The  Prince  of  Avenue 
A." 

Laughable   Story    of   a   Dude  Plumber 
Who  Dresses  in  the  Latest  Styles — 
That's  James  J.  Corbett  in  "The  Prince 
of  Avenue  A." 
Exploitation  Angeles:  Corbett,  of  course, 
should  be  made  the  feature  and  a  big  one. 
For  a  secondary  angle '  play  up  his  sup- 
port, but  make  It  99  per  cent.  Corbett. 
Do   most   of   your  advertising   with  big 
names  in  the  newspaper,  and  the  threes 
and  24-sheets.     And  offer  Corbett  as  an 
actor  and  not  as  a  prize-fighter.    He  really 
can  act,  as  he  has  abundantly  proven  in 
the  past. 


"The  Blue  Bonnet" 

Hodkinson  Presents,  Through  Pathe,  a 
Story  of  Humanitarian  Interest 
Starring  Billie  Rhodes. 

Reviewed  by  Louis  Reeves  Harrison. 

PORTRAYING  with  power  and  in- 
sight the  kindly  character  and  work 
of  a  Salvation  lass,  "The  Blue  Ben- 
nett" pictures,  meanwhile,  a  fatalistic 
drama,  the  eternal  conflict  between  hu- 
man temperaments.  Very  much  like  the 
old-fashioned  novel  in  structure,  it  gives 
the  life  story  of  a  girl  from  her  baby- 
hood. She  becomes  a  waif,  completely 
lost  to  both  her  parents,  her  soul  weak 
and  limited  by  unfavorable  circum- 
stances. Her  lines  of  life,  are  however, 
constantly  crossed  by  her  wandering 
father  and  gay  mother  until  a  dramatic 
moment  is  reached  irf  the  lives  of  all 
three. 

Up  to  this  moment,  "The  Blue  Bon- 
net" is  an  elaborate  piece  of  screen  fic- 
tion, with  many  side  issues  and  numer- 
ous characters,  the  latter  admirably 
typed,  but  it  takes  on  the  guise  of  true 
drama  during  the  concluding  scenes. 
Billie  Rhodes  gives  an  intelligent  inter- 
pretation of  her  role  throughout,  but 
she  is  at  her  best  as  the  Salvation  lass. 
All  of  her  support  is  good,  but  none  of 
it  distinctive. 

Cast. 


Ruth   Billie  Rhodes 

Jalrus  DrakQ   Ben  Wilson 

Martha  Drake   Irene  Rich 

The  Manager   Stanhope  Wheatcroft 

Caleb  Fry   William  A.  Carroll 

Danny   Scott  R.  Beal 

Selma   Charlotte  Merrlam 

Jan   Peterson   Lloyd  Bacon 


The  Story. 

When  Ruth  Drake  comes  to  wear  the 
Blue  Bennett  of  a  Salvation  lassie,  she  has 
passed  through  a  varied  experience,  that 


of  a  waif  abandoned  by  a  heartless 
mother  after  being  stolen  from  a  loving 
father.  The  mother  becomes  a  vaudeville 
favorite,  while  the  father  wanders  in  a 
fruitless  search  for  his  child.  Once  or 
twice.  Ruth  comes  in  contact  with  her 
father,  neither  recognizing  the  other,  and 
it  is  she  who  finally  rescues  him  from 
complete  demoralization,  when  she  gives 
him  work  in  the  Salvation  Army.  She  has 
had  a  varied  experienced  abroad  as  a 
nurse  and  a  great  favorite  with  American 
soldiers,  particularly  Sidney  Haviland,  who 
backed  her  mother  in  a  theatrical  venture, 
unaware  that  the  latter,  under  the  stage 
name  of  Aurora  Varney,  was  related  to 
Ruth 

Haviland  has  had  more  than  one  glimpse 
of  Ruth's  nobility  of  heart.  He  owes  her, 
besides,  a  debt  of  gratitude  for  her  kind- 
ness to  him  while  he  was  wounded.  He  is 
with  her  on  the  street  one  day  when  he  is 
approached  by  Aurora  Varney  with  an  at- 
tempt at  reconciliation,  but  he  repels  her 
coldly.  She  summons  the  pretty  little 
Salvation  lass  to  her  rooms  and  frames  up 
a  successful  charge  against  the  girl.  So 
strong  is  the  evidence  against  Ruth  at  the 
trial  that  conviction  seems  certain. 

Then  enter  the  elements  of  a  storm  that 
has  long  been  gathering.  Aurora  is  iden- 
tified as  the  woman  who  abandoned  her 
baby  long  years  before.  She  is  trying  to 
prove  her  own  daughter  to  be  a  criminal. 
Terrible  are  the  consequences  for  the 
faithless  wife  and  mother,  but  her  final 
misdeed  leaves  Ruth  in  the  arms  of  the 
loving  father,  brightening  their  lives  and 
assuring  both  the  happiness  they  have 
long  deserved. 

Program     and     ISxploitatlon  Catchlines: 

Billie  Rhodes  Starred  in  Captivating 
Production  Dealing  with  the  Salvation 
Army. 

"The  Blue  Bonnet"  Tells  an  Interesting 
Story  of  the  Conflicts  Between  Human 
Temperaments. 
ISxploltatlon     Angles;     Play     up  Miss 
Rhodes  and  give  emphasis  to  the  fact  that 
this  is  a  Salvation  Army  story.    Work  on 
the  popularity  of  the  Army  in  war  work, 
and  you  may  even  find  it  will  pay  to  offer 
to  donate  a  portion  of  your  receipts  to 
the  local  section  of  the  Salvation  Army. 
But  also  make  it  plain  that  this  is  not 
propaganda,  but  a  gripping  novel  of  life. 


"She  Loves  and  Lies" 

Norma    TaJmadge    Has    Light  Comedy 
Role  in  Entertaining  Select 
Release. 

Reviewed  by  Edward  Weitzel. 

A SHORT  story  by  Wilkie  Collins  in 
its  original  form,  "She  Loves  and 
Lies  "  is  good  entertainment,  and 
gives  Norma  Talmadge  a  light  comedy 
role  which  permits  her  to  wear  hand- 
some gowns,  act  with  her  usual  excellent 
effect  and  disguise  herself  as  an  elderly 
lady  of  stately  manners  during  a  portion 
of  the  picture.  Joseph  Schenck  has  pro- 
duced this  Select  release  with  liberality 
as  to  supporting  company  and  settings, 
and  the  director  has  carried  out  his  part 
of  the  work  with  commendable  skill. 
As  one  of  the  adaptors,  Chester  Withey 
has  changed  the  English  atmosphere 
and  altered  the  characters  of  the  story 
to  conform  with  the  New  York  of  today, 
and  the  entire  picture  moves  briskly, 
with  occasional  glimpses  of  Washington 
Square  and  other  well-known  localities 
to  give  impressions  of  reality  to  the 
scenes. 

"She  Loves  and  Lies"  is  never  a  strong 
story,  but  the  star  makes  the  most  of 
several  displays  of  real  feeling  and,  as 
Marie  Callender,  presents  a  type  of 
American  girl  that  is  clever  enough  and 
good  enough  to  be  the  wife  of  any  man, 
no  matter  how  high  his  station.  Some 
of  the  devices  of  the  plot  will  cause  the 
more  sophisticated  portion  of  a  body  of 


spectators  to  smile  indulgently  and  to 
wonder  if  any  person  ever  was  fooled 
by  a  wig  and  a  few  lines  on  the  face; 
but  the  spirit  of  the  tale  is  wholesome 
and  bright,  and  there  is  never  a  moment 
when  the  picture  is  not  enjoyable. 

Conway  Tearle  contrives  to  be  manly 
in  a  part  which  depends  more  upon 
personality  than  on  situations.  Octavia 
Brooke,  Phillips  Tead  and  Ida  Darling 
are  consistently  amusing  in  a  trio  of 
character  parts. 

Cast. 

Marie  Callender   Norma  Talmadge 

Ernest    Lismore   Conway  Tearle 

Polly    Poplar   Octavia  Brooke 

Bob   Brummell   Phillips  Tead 

Carrie   Chisholm   Ida  Darling 

The  Story 
Marie  Callender,  the  girl  in"She  Loves 
and  Lies,"  who  does  the  things  mentioned 
in  the  title,  is  an  actress  with  an  ambitious 
aunt  and  two  lovers.  One,  named  Gordon, 
is  an  elderly  man  of  vast  wealth;  the 
other  is  a  young  chap,  with  nothing  but 
his  nerve  to  recommend  him.  Urged  on 
by  her  aunt  and  Polly  Poplar,  an  artist 
friend,  Marie  becomes  engaged  to  Gordon. 
While  visiting  his  country  home,  the  house 
takes  fire  and  Marie  is  rescued  by  Ernest 
Lismore,  the  handsome  young  man  next 
door.  The  exposure  on  the  night  of  the 
fire  proves  fatal  to  Gordon,  but  before  he 
dies  he  leaves  everything  to  Marie  pro- 
vided she  marries  the  man  of  her  choice. 

After  the  death  of  Gordon,  the  girl,  now 
living  in  the  millionaire's  city  home,  com- 
mences to  think  seriously  of  the  man  who 
saved  her  life.  Hearing  that  he  is  badly 
in  need  of  money,  she  disguises  herself 
as  a  woman  of  sixty  and  invites  him  to 
the  house.  When  he  arrives  she  tells 
him  she  will  advance  him  one  hundred 
thousand  dollars  if  he  will  marry  her. .The 
ceremony  is  performed,  but  the  couple  do 
not  live  together  as  man  and  wife.  Gor- 
don treats  Marie  with  the  utmost  respect, 
but  is  led  to  believe  that  he  loves  an- 
other woman,  when  his  wife  takes  off 
her  wig  and  grease-paint  and  fascinates 
him  as  June  Daye,  a  young  artist  who 
lives    in    Washington  Square. 

Gordon  is  honest  about  the  affair,  and 
goes  home  and  confesses  everything  to  his 
wife,  after  she  has  hastened  home  also 
and   resumed   her   disguise.     There   is  a 
pleasant   ending   all    around,    with  Polly 
Poplar  and  Marie's  former  admirer  pairing 
off  and  taking  out  a  marriage  license. 
Program     and     Exploitation  Catchline»: 
"She  Loves  and  Lies"  Stars  Norma  Tal- 
madge in  a  Light  Comedy  Role  of  an 
Entertaining  Story. 
Did  You  Ever  See  Pretty  Norma  Tal- 
madge as  She  Will  Look  at  Sixty?  If 
Not,  See  "She  Loves  and  Lies" — Taken 
from  the  Well-Known  Story  by  Wilkie 
Collins. 

See  How  "She  Loves  and  Lies"  in  This 
Amusing  Story  of  an  Actress  Who  Has 
Difficulty  in  Selecting  Her  Better 
Half. 

Entertaining  Story  of  Love  and  Romance 
with  Norma  Talmadge  as  the  Star. 

Kxploitntlon  Angles;  Let  Miss  Talmadge 
carry  the  burden  of  sale,  telling  that  this 
gives  her  a  sprightly  little  story  by  a  well 
known  author.  Dwell  on  the  elderly  dis- 
guise. If  you  can  use  cuts,  show  a  cut  of 
her  as  the  old  woman  and  ask  your  readers 
who  it  is,  working  up  a  little  excitement 
about  the  matter. 


"An  Adventure  in  Hearts" 

Fantastic  Paramount  Comedy  of  Love 
and  Romance,  Starring  Robert 
Warwick. 

Reviewed  by  Jane  McCloskey. 

ROBERT  WARWICK  is  the  featured 
player  of  "An  Adventure  in 
Hearts,"  adapted  by  Paramount 
from  Anthony  Hope's  book,  "Captain 
Dieppe."  It  is  cheerful,  spring-time 
comedy,  made  up  of  pretty  sentiment, 
some  qu'ck  action,  a  wetter-than-wet 
rainstorm  and  the  romantic  background 


'  .  470 


THE   MOVING   PICTURE  WORLD 


January  17,  1920 


of  an  old  Italian  castle.  Warwick  takes 
the  part  of  a  mysterious  and  gentle- 
manly soldier-of-fortune,  too  quick  wit- 
ted  to  be  imposed  upon  and  too  venture- 
some to  forego  a  fling  at  romance  when 
it  is  presented  in  so  attractive  a  form 
as  Helene  Chadwick's  impersonation  of 
Lucia.  Specially  to  be  praised  is  the 
local  color  furnished  by  Tyrolean  peas- 
ants and  sunny  countrysides,  which  lend 
a  welcome  summer  note. 

The  tale  itself  is  light  and  entertain- 
ing, a  little  threadbare  in  spots  and  re- 
quiring no  particular  depth  of  apprecia- 
tion, but  smiling  and  optimistic  through- 
out. Walter  Long's  playing  of  Sevier,  a 
secret  agent,  is  clever  as  it  can  be.  His 
proscribed  mannerisms  look  truly  natu- 
ral, and  he  has  the  rare  charm  of  stifling 
his  vanity  for  the  sake  of  a  part.  James 
Cruze,  in  the  character  of  the  cultured, 
love-sick  count  of  Fieramondi,  all  of 
whose  culture  cannot  supply  him  with 
a  rhyming  word  to  describe  "my  darl- 
ing's nose,"  makes  a  finished,  though 
laughable  picture.  The  other  players  are 
satisfactorily  cast. 

Cast. 

Captain  Dieppe   Robert  Warwick 

Count  Fieramondi  Juan  de  la  Cruz 

Countess  Fieramondi. Winifred  Greenwood 
Lucia  Bonavla  D'Orano  ..Helen  Chadwick 

Gullamo  Sevier   Walter  Long 

Paul  Sharp   Howard  Gaye 

Story  by  Anthony  Hope. 
Directed  by  James  Oruze. 
The  Story. 

The  hero  of  "An  Adventure  in  Hearts"  Is 
one  Captain  Dieppe,  an  "International 
agent  and  diplomatic  free  lance,"  whose 
current  mission,  as  the  story  opens,  lies 
with  a  small  principality  in  Italy.  The 
Councillors  of  State  conspire  to  withhold 
payment  for  his  services  until  he  has  de- 
livered to  them  an  important  report. 
Dieppe  frustrates  their  plans,  refusing  to 
give  up  the  information  until  the  cash  is 
forthcoming,  and  departs.  At  the  com- 
mand of  the  Minister,  he  is  shadowed  by 
Sevier  of  the  secret  service. 

Eluding  Sevier,  Dieppe  finds  himself  in 
Fieramondi  and  honors  the  village  with 
his  presence  for  dinner  as  the  guest  of 
the  Count.  Matrimonial  relations  at  the 
castle  are  so  strained  that  the  Count  and 
his  bride  inhabit  different  wings  of  the 
building,  and  what  more  natural  than 
that  Dieppe  should  mistake  a  midnight  vi- 
sion of  loveliness,  glimpsed  in  the  halls, 
for  the  Countess?  In  reality,  the  "vision" 
is  a  cousin  by  marriage,  who  apparently 
falls  as  much  in  love  with  the  noble  hero 
as  he  with  her.  Meantime,  the  Countess 
herself  is  off  to  Genoa  in  search  of  fifty- 
thousand  francs,  with  which  to  repay  a 
gambling  debt  due  one  Paul  Sharpe,  who 
Is  the  Unwelcome  cause  of  her  domestic 
misunderstanding. 

She  returns,  unsuccessful,  in  a  driving 
rainstorm,  but  matters  are  straightened 
out  to  perfection,  when  Dieppe,  keeping  an 
appointment  with  Sharpe,  whom  he.  has 
previously  insulted,  fights  him,  steals  the 
Incriminating  I.  O.  U.'s  and  opens  the  way 
to  a  reconciliation  between  husband  and 
wife.  All  this  he  does  in  a  most  laudable 
self-effacing  spirit,  thinking  he  is  sacri- 
ficing his  own  love.  But  he  discovers  the 
error  in  identity,  is  rejoiced  that  Lucia 
is  but  an  unmarried  cousin,  high-handedly 
obtains  his  money  from  Sevier,  and  the 
play  ends  with  some  entertaining  little 
by-play,  as  the  gay  Captain  and  his  lady 
go  slowly  in  to  dinner. 

Program     and     Exploitation  Catchllnesi 

A  Rousing  Battle  in  the  Italian  Foreign 
Office — The  Great  Storm  Scenes — See 
Them  In  "An  Adventure  in  Hearts," 
Starring  Robert  Warwick. 

Love — Scandal — Intrigue— Go  to  Make 
"An  Adventure  in  Hearts"  a  Gripping 
Photoplay. 

Robert  Warwick  Goes  in  for  "An  Ad- 
venture in  Hearts"  and  Wins  In  the 
End. 

An  Unusual  Story  of  Love  and  Secret 


Service  with  Robert  Warwick  as  the 
Star. 

Ebcploltatlon  Angles:  Play  up  Warwick, 
and  tell  that  this  is  "Captain  Dieppe" 
under  another  title.  Make  your  appeal 
to  the  book  lovers,  and  get  the  local  stores 
to  help.  Then  work  an  appeal  to  those 
who  do  not  know  the  book  with  the  high 
lights  of  the  story,  centering  upon  the 
efforts  of  the  hero  to  restore  the  woman 
he  loves  to  her  supposed  husband. 


"The  Heart  of  Youth" 

Lila   Lee   Featured   in  Paramount-Art- 
craft  Picture  Especially  Pleating  to 
Youthful  Audiences. 

Reviewed    by    Margaret    I.  MacDonald. 

LILA  LEE  is  well  suited  to  the  role 
of  Josephine  Darchat,  which  she 
plays  in  the  Paramount-Artcraft 
picture,  "The  Heart  of  Youth."  The  ma- 
jority of  the  players  in  the  picture  are 
young,  many  of  them  children,  and  the 
youthful  capers  carried  to  the  extreme 
in  the  production  are  bound  to  excite 
laughter.  A  family  feud  occasioned  by 
the  presence  of  a  spring  on  the  edge  of 
joint  properties  leads  to  amusing  com- 
plications in  which  the  love  thread  is 
jolted  into  temporary  insensibility.  The 
production  takes  the  form  of  a  comedy- 
drama,  and  has  a  steady  flow  of  interest- 
ing action.  There  is  a  strong  vein  of 
human  interest  and  a  pleasing  charac- 
terization. The  production  is  whole- 
some, not  always  faultless  in  direction; 
in  fact  there  is  a  tendency  to  over-do 
certain  details  of  the  action.  It  is 
adapted  to  the  children's  matinee  as 
well  as  to  the  adult  audience. 

Cast. 

Josephine  Darchat  Llla  Lee 

Jimmy,  her  brother  Buster  Irving 

Os  Whipple  Charles  Ogle 

Mitty  Whipple  ...Fannie  MIdgley 

Calvin   Prendergast  Guy  Oliver 

Mrs.  Prendergast  Lydia  Knott 

Russ   Prendergast  Tom  Forman 

Mildred  Fay  Lemport 

Cora  Gertrude  Short 

Dickey  Cameron  Coffey 

Evie  Atherton  Vera  Sisson 

Lorenzo  Lewis  Sargent 

The  Cook  Sylvia  Ashton 

The  Squire  Robert  Brower 

Abner  Ed  Alexander 

Story  and  scenario  by  Bulah  Marie  DIx. 
Direction  by  Robert  G.  Vignola. 
Length — 4,700  feet. 
The  Story. 

A  quarrel  between  Os  Whipple  and 
Calvin  Prendergast,  who  summers  with 
his  family  on  a  plot  of  ground  adjoining 
the  Whipple  farm,  is  the  pivot  about 
which  the  action  of  "The  Heart  of  Youth" 
centers.  A  spring  on  the  border  line  be- 
tween the  two  properties  is  the  bone  of 
contention  which  leads  to  bitter  strife  and 
finally  to  a  reunion  of  the  two  families. 

The  interesting  part  of  the  situation 
lies  in  the  fact  that  young  Russ  Prender- 
gast falls  in  love  with  pretty  Josephine 
Darchat,  and  follows  the  bent  of  his  in- 
clination in  spite  of  family  differences. 
Mrs.  Prendergast,  yielding  to  her  son's 
request.  Invites  Josephine  to  a  party  at  her 
home.  Things  run  smoothly  until  one 
day  Russ  leaves  a  note  with  some  flowers 
for  Josephine  in  the  hollow  of  a  tree. 
The  youthful  Prendergasts,  who  have 
stolen  the  cook's  false  hair,  displace  the 
flowtrs  and  leave  the  hair  in  their  stead. 

The  result  is  disastrous  to  the  peace  of 
the  family,  and  things  go  from  bad  to 
worse,  until  one  day  in  desperation  Jose- 
phine changes  the  course  of  the  water 
from  the  spring,  and  the  Prendergast  cot- 
tage is  left  without  any.  Prendergast 
brings  in  outside  help,  and  a  fierce  fight 
ensues.  While  the  fight  is  on,  the  young- 
est of  the  Prendergast  children  falls  in  the 
lake.  Josephine  rescues  him  and  Is  the 
means  of  revealing  to  the  old  folks  the 
foolishness  of  their  quarrel. 


ProKran    and     Bxploltatloa  Catetallneai 

Vivacious  Lila  Lee  Stars  in  "The  Heart 
of  Youth" — a  Story  of  Young  Love 
That  Is  Unusually  Appealing. 
See  How  Cupid  Brought  About  a  Recon- 
ciliation Between  Two  Families  Who 
Possessed  Hatred  for  Each  Other. 
Lovely  Lila  Lee  Starred  in  "The  Heart 
of  Youth" — Romantic  Comedy  Drama 
of  Many  Laughs  and  Thrills  with  the 
Rugged    Mountain    Scenery    as  the 
Background. 
Exploitation  An^Ien:    Play  up  Miss  Lee 
and  the  "kid"  element.    Make  youth  the 
keynote  of  all  your  advertising.  Appeal 
to  the  man  who  wants  to  get  back  to  boy- 
hood days  and  you  will  have  worked  the 
strongest  appeal. 


"Go  West,  Young  Woman" 

Christie  Comedy  Im  Fanny  and  Spirited^ 

Reviewed  by  Edward  Weitzel. 

FAY  TINCHER  is  the  star  player  of 
the  Christie  comedy,  "Go  West, 
Young  Woman."  Much  of  the  busi- 
ness is  not  particularly  novel,  but  the 
idea  underlying  the  plot  is  capital,  and 
the  director  keeps  things  moving  at  a 
lively  rate.  Spirited  acting  by  the  entire 
cast  and  a  good  "surprise"  finish  heap 
up  the  measure  of  the  picture's  enter- 
taining qualities. 

The  mayor  of  a  town  out  in  Texas 
receives  word  that  his  niece  from  the 
East  is  about  to  pay  him  a  visit.  The 
young  woman  is  shown  on  the  train, 
then  landing  in  the  town.  Here  she 
finds  that  the  place  is  literally  going  to 
the  dogs.  The  sheriff  cannot  keep  order, 
and  a  bandit  is  in  the  habit  of  riding 
into  town  and  robbing  it  whenever  he 
takes  the  notion.  Her  uncle  is  about  to 
lose  his  office,  and  matters  are  in  a  bad 
way  for  him.  Determined  to  help  him 
out  of  his  troubles,  the  girl  has  the 
mayor  appoint  her  sheriff.  With  the 
help  of  a  female  police  force,  she  starts 
a  reform  administration  which  amounts 
to  a  moral  whirlwind.  The  bandit  is 
captured  after  a  terrific  fight,  and  the 
girl  herself,  finding  the  the  ex-sherifiE  is 
in  league  with  the  robber,  goes  gunning 
for  him.  She  wakes  up  in  the  middle  of 
a  lively  shooting  match,  to  find  herself 
still  on  the  train.  Apprehension  of  what 
the  town  may  be  like  has  caused  her 
bad  dream.  Met  at  the  station  by  her 
uncle,  she  discovers  that  the  place  is  as 
quiet  and  well  behaved  as  a  New  Eng- 
land village. 

Fay  Tincher  puts  jump  and  ginger  and 
many  comedy  touches  into  her  part  and 
turns  it  into  a  good  natured  satire  on 
the  ambition  of  the  woman  of  today  to 
tackle  any  job  once  the  exclusive  prop- 
erty of  mere  man.  There  are  laughs 
aplenty  in  "Go  West,  Young  Woman." 


"The  Log  of  the  U-SS" 

C.  B.  Price  Co.,  Inc.,  Exhibits  Authmtio 
Film  Illustration  of  German 
Barbarism. 

Reviewed  by  Margaret  I.  MacDonald. 

NO  more  convincing  evidence  of  the 
truth  of  German  barbarism  could 
be  found  than  that  exhibited  in 

the  two-reel  film  "The  Log  of  the  U-3S," 
which  is  being  handled  by  the  C.  B. 
Price  Company,  Inc.  It  displays  1,600 
feet  of  submarine  crime,  the  actual  de- 
struction and  sinking  of  ships  of  the 
Allies  plying  to  and  fro  in  mid-ocean 
with  supplies  of  various  sorts.  From 
one  hundred  vessels  sunk  by  the  U-3S, 
six  lone  prisoners  pacing  its  decks  are 
the  only  living  evidence  of  the  ship's 
crews. 


January  17,  1920 


THE   MOVING   PICTURE  WORLD 


471 


The  film,  clearly  photographed,  repre- 
sents a  painstaking  effort  on  the  part  of 
the  photographic  section  of  the  German 
Naval  Department,  to  preserve,  for  the 
Imperail  archives,  authentic  records  of 
glorified  atrocities  mistaken  by  the  "all 
highest"  for  deeds  of  bravery.  It  in- 
cludes close-up  views  of  a  German  offi- 
cer bearing  a  French  name,  whose  father 
captured  in  the  Franco-Prussian  war, 
married  a  German  woman,  and  the  crew 
apparently  happily  engaged  in  the  busi- 
ness of  submarine  murder.  All  the  views, 
in  fact,  are  taken  at  close  range,  and 
show  the  actual  details  of  setting  out 
to  obey  the  order  of  Von  Tirpitz,  the 
preparing  of  the  guns,  the  stealing  of 
water  and  supplies  from  the  merchant 
ships,  the  wanton  sinking  of  each  in 
turn,  to  the  number  of  six  or  eight,  the 
taking  prisoner  of  officers  and  the  leav- 
ing of  the  crews  to  their  fate.  Actual 
scenes  of  bombing  and  torpedoing  ships, 
and  sometimes  the  explosion  of  a  boiler 
as  a  vessel  goes  down  are  among  the 
appalling  sights  to  be  seen  in  this  film, 
which  was  captured  by  an  allied  officer 
who  was  a  prisoner  in  Germany. 


"Germany  in  1920" 

SeriM  of  Views  Brought  from  Germany 
by  Fox  News  Cameraman  Showing 
Rehabilitation   of  Conquered 
Country. 

Reviewed  by  Margaret  I.  MacDonald. 

AFTER  meeting  with  many  difficul- 
ties in  trying  to  make  entry  in- 
to Germany  for  the  purpose  of 
obtaining  film  evidence  of  conditions  as 
they  are  in  the  conquered  country,  the 
camermen  of  the  Fox  News  were  able 
not  only  to  secure  some  German  govern- 
ment films,  but  also  to  procure  scenes 
of  the  rehabilitation  of  Germany  first 
hand. 

The  film  measures  2,000  feet,  and  m- 
cludes  official  records  of  the  Austrian 
as  well  as  of  the  German  government, 
released  now  for  the  first  time.  There 
are  scenes  in  Coblenz,  Cologne,  Leipsic 
and  Berlin.  Views  on  the  storied  Rhine, 
looking  north  from  the  bridge  which 
was  destroyed  by  the  Germans,  and  re- 
built on  pontoons  by  the  Americans, 
and  from  the  fortress  of  Ehrenbreit- 
stein  overlooking  the  river  and  known 
as  the  "Gibraltar  of  Germany,"  are  due 
for  good  American  applause  when  "Old 
Glory"  is  seen  flying  from  the  top  of 
the  fortress. 

Hindenburg  in  civilian  clothes,  look- 
ing much  the  worse  for  wear,  and  as 
a  sub-title  happily  quotes,  "wearing  in 
his  head  a  gray  hair  for  every  American 
soldier  that  crossed  the  ocean."  One 
of  the  grim  comedy  touches  in  con- 
nection with  the  Germany  of  the  old 
regime  shows  the  ex-kaiser  handing  out 
iron  crosses  like  so  many  lozenges.  The 
crown  prir^ce  also  figures  in  a  couple 
of  scenes  of  the  picture. 

In  striking  contrast  to  the  rulers  of 
the  old  Germany  is  President  Ebert  with 
his  wife  and  sons,  Herr  Bauer,  presi- 
dent of  the  Board  of  Ministers,  and 
Herr  Noske,  Minister  of  War,  are  also 
present. 

The  most  important  feature  of  the 
picture  is  the  knowledge  which  it  gives 
us  of  Germany's  haste  to  get  herself 
together  again,  and  also  of  the  ap- 
parent necessity  for  very  young  men, 
mere  boys,  entering  the  trades.  The 
cameraman  has  snapped  views  of  boys 
tilling  the  fields,  making  gardens,  mend- 
ing and  making  shoes,  shoeing  horses 
and    employed    at    various  unchildlike 


labors.  The  extensions  of  the  Berlin 
subway,  and  the  enthusiasm  exhibited 
over  a  produce  fair  in  Leipsic  are  among 
the  warning  which  the  picture  holds 
for  those  who  are  inclined  to  be  too 
sanguine. 

Athletic  tendencies  of  German  girls 
are  illustrated  in  scenes  showing  them 
swimming  and  at  work  on  the  trapeze 
and  at  the  bar.  A  scene  showing  10,000 
German  school  children  simultaneously 
taking  calisthenics  is  not  surprising  but 
interesting. 


COMMENTS 

ALL  FOR  THE  DOUGH  BAG  (Rainbow), 
Feb.  3. — A  good  two-reel  comic,  by  J.  A. 
Howe,  featuring  Phil  Dunham,  Bartlne 
Barkette  and  others.  Some  of  the  small 
business  in  this  is  decidedly  funny  and 
novel  as  well.  A  thief  with  a  grip  filled 
with  money  furnishes  a  number  of  amus- 
ing complications.  The  subject  is  a  good 
one  of  the  knockabout  sort. 

SCREEN  MAGAZINE,  NO.  44  (Univer- 
sal).— Contains  some  vivid  photographs  of 
the  moon,  taken  through  the  great  Hooker 
telescope  at  Mt.  Wilson  observatory.  Fur- 
ther double-action  animated  drawings  of 
Cinema  Luke,  a  new  and  humorous  method 
of  serving  meals  on  a  revolving  table  top, 
and  other  features  are  included. 

THE  BETRAYAL  (Pathe). — Chapter  7 
of  "The  Black  Secret."  This  serial  con- 
tinues to  make  unusual  claims  upon  the 
interest.  One  of  the  best  features  la  the 
complex  cTiaracter  of  Vaux,  who  turns 
some  new  tricks  in  this  instalment.  The 
number  closes  with  Evelyn  and  McKay 
arriving  at  the  forest  of  Les  Errues  by  the 
use  of  an  aeroplane  and  parachutes.  The 
illusion  is  good  and  they  meet  a  warm  re- 
ception behind  the  German  lines. 

THE  COUNTERFEIT  TRAIL  (Univer- 
sal).— A  two-reel  subject,  written  by  Dor- 
othy Rochfort,  with  Magda  Lane  and  Rob- 
ert Burns  in  the  leading  roles.  The  scenes 
are  laid  in  the  West  and  the  plot  concerns 
the  round-up  of  a  counterfeiter.  The  lat- 
ter manages  to  throw  suspicion  tempo- 
rarily on  the  hero,  but  he  is  cleared  in 
the  end.  This  contains  considerable  hand- 
to-hand  fighting  and  is  good  In  a/^tlon. 

THE  MIGHT  OF  LOVE  (Universal 
Jewel). — A  two-reel  number,  made  by  the 
Stage  Women's  War  Relief.  This  features 
Mabel  Taliaferro  as  the  heroine,  a  part 
which  she  appears  in  to  advantage,  screen- 
ing to  excellent  effect.  The  story  is  one 
of  a  light,  agreeable  sort,  not  particu- 
larly strong  as  to  plot,  but  entertaining. 
Others  appearing  are  Rob  Wagner,  Mrs. 
Russ  Wytal,  Lucia  Moore  and  Margaret 
Leslie. 

HIS  LUCKY  BLUNDER  (Universal).— 
A  one-reel  comedy  of  average  quality. 
The  action  centers  about  a  married  wom- 
an's birthday  and  some  jewels  stolen 
from  her  by  a  pair  of  crooks.  The  hus- 
band recovers  the  jewels  by  accident,  but 
claims  credit  with  his  wife  for  being  very 
shrewd.  The  number  is  only  fairly  enter- 
taining. 

THE  SPEAKEASY  (Sennett).— With  the 
question  of  an  up-to-date  subject  before 
him.  Mack  Sennett  has  filmed  the  humors 
of  Prohibition  and  filled  his  picture  with 
the  comic  difilcultles  encountered  by  the 
proprietor  of  a  small  hotel  when  he  tries 
to  run  a  "speakeasy"  in  the  cellar.  Char- 
lie Murray  plays  the  landlord  and  is  aided 
by  several  of  the  leading  members  of  the 
Sennett  fun  makers.  The  comedy  is  up 
to  the  Sennett  average. 

RED  HOT  HOTTENTOTS  (RoUn-Pathe). 
— A  "Snub"  Pollard  comedy,  one  of  the 
best  in  which  he  has  appeared.  This  opens 
with  rivalry  over  a  girl  in  this  coun- 
try and  then  moves  to  the  heart  nf  .Africa, 
where  the  principals  get  Into  difflcultles 
with  man-eating  cannibals.  The  number 
is  amusing  and  should  have  a  particular 
appeal  to  children. 

FOX  NEWS,  NO.  25.— Some  truly  re- 
markable pictures  taken  from  an  aero- 
plane driven  by  Bertram  E.  Molsant  are 
the  strong  feature  of  this.    Looping  the 


loop,  tail  spinning  and  other  stunts  of  t&a<' 
plane  serve  to  turn  the  earth  over  and'' 
over  In  a  marvelous  way.   Only  "seeing  la 
believing"  In  such  pictures  as  this.    The  > 
number  contains  various  other  good  fea- 
tures. 

THE  PURPLE  DAGGER  (Hallmark). — 
The  second  episode  of  "The  Trail  of  the 
Octopus"  rivals  the  first  In  the  quality  of 
Its  thrills.  The  openlnfg  of  the  episode 
shows  Carter  Holmes  rescuing  Ruth 
Stanhope  in  the  Temple  of  the  Devil  Wor- 
shippers. After  an  apparently  successful 
struggle  with  members  of  the  Sacred 
Twelve,  they  find  themselves  pre- 

THB  STOLEN  PICTURE  (Pathe). — 
Episode  No.  4  of  "The  Adventures  of  Ruth." 
In  this  number  Ruth  acts  as  maid  at  a 
reception  and  recovers  in  a  clever  man- 
ner a  painting  which  had  been  stolen 
from  an  artist.  She  again  finds  herself 
In  a  clash  with  "The  Thirteen"  and  the 
Hound  threatens  vengeance  for  her  inter- 
ference with  their  plans.  The  scenes  are 
highly  colored  and  the  settings  much  su- 
perior to  the  average  serial.  The  action 
is  good  but  requires  close  watching  as 
Ruth  takes  up  the  various  tasks  laid  out 
for  her. 

WHY  GO  HOME?  (Rolin-Pathe).— A 
"Snub"  Pollard  comic,  in  which  Snub  plays 
the  role  of  a  sporty  judge  who  makes  a 
specailty  of  "divorce  and  burglary"  cases. 
He  visits  a  cabaret  and  is  having  a  high 
time  when  his  wife  appears.  There  are 
many  knockabout  scenes  of  the  conven- 
tional sort,  some  of  which  will  bring 
laughs.  As  a  whole  the  subject  is  one  of 
about  average  strength. 

THE  DEATH  STUDIO  (Pathe).— Chap- 
ter XI  of  "The  Black  Secret."  Despite  the 
trick  of  the  spies  to  bring  Evelyn  and 
Kay  together  in  deadly  combat,  both  es- 
cape serious  Injury.  They  then  go  to  a 
studio,  at  26  Stuart  Place,  where  they 
discover  a  German  spy  searching  for  in- 
formation about  the  great  secret.  He  has 
killed  the  artist  living  in  the  studio.  Vaux 
turns  up  and  there  are  a  number  of  ex- 
citing occurrences  in  a  general  effort  to 
get  a  certain  bit  of  paper  containing  valu- 
able information. 

THE  JAY  BIRD  (Western),  Jan.  10.— 
A  two-reel  subject,  featuring  Hoot  Gibson 
and  Josphine  Hill.  This  has  a  fine  com- 
edy plot  and  makes  an  unusually  good 
number.  The  country  bank  scenes  are 
especially  funny  and  quite  true  to  life. 
The  hero  makes  good  with  the  bank  presi- 
dent, by  preventing  a  robbery  and  thus 
wins  the  daughter's  hand  in  marriage. 

IN  THE  SOUP  (Okeh).— A  Chris  Rub 
comic,  featuring  Chris  in  his  Swedish 
character.  He  woos  the  daughter  of  an 
old  African  lion  hunter,  who  insists  that 
his  daughter  can  only  marry  a  brave  hun- 
ter. Chris,  after  many  mishaps,  catches 
a  live  lion  In  a  barrel.  This  is  an  amus- 
ing subject  of  the  elemental  sort  and 
should  delight  children  in  particular. 

CAUGHT  IN  THE  END  (Star  Comedy). 
— A  typical  Lyons  and  Moran  comedy, 
featuring  Eddie  and  Lee  as  a  couple  of 
gay  deceivers.  Each  pretends  to  be  111 
in  order  to  remain  away  from  a  lecture 
which  is  attended  by  their  wives.  The 
latter  return  to  find  the  husbands  play- 
ing poker  with  friends.  The  usual  amus- 
ing complications  follow. 

THE  DUNGEON  OF  DESPAIR  (Uni- 
versal), Feb.  16.— This  Chapter,  No.  8,  of 
"The  Lion  Man,"  opens  with  a  real  thrill, 
when  Jim,  in  a  high  powered  auto,  rescues 
Stella  from  the  end  of  the  moving  train. 
The  scenes  in  Wang's  Chinese  den  are 
also  done  in  good  melodramatic  style,  and 
the  number  closes  with  Stella  and  Jim  In 
danger  of  drowning  in  a  dungeon  room 
which  Is  slowly  filling  with  water. 

SOLD  INTO  SLAVERY,  (Universal) 
Feb.  23.— Chapter  9  of  "The  Lion  Man." 
Stella  and  Jim  are  rescued  from  drowning 
in  the  dugeon  room  by  the  sudden  appear- 
ance of  the  Lion  Man.  Thty  emerge  from 
the  cave  by  means  of  rope  ladders.  But 
Wang  once  more  captures  Stella  and 
plans  to  sell  her  to  a  Chinese  sla-3  deal- 
er. Jim  in  the  meantime  is  leading  a 
band  of  cowboys  in  an  effort  to  capture 
Wang.    The  number  is  full  of  lively  action. 


472 


THE   MOVING   PICTURE  WORLD 


January  17,  1920 


band  of  cowboys  in  an  effort  to  capture 
Wang-.    The  number  is  full  o£  lively  action. 

"A  LADY'S  TAILOR"  (Sennett-Para- 
mount).  The  popularity  of  Mack  Sennett 
farces  will  be  enhanced  by  "A  Lady's 
Tailor,"  though  it  is  a  departure  from  the 
customary  thing  in  some  respects,  an 
artistic  departure  in  Its  way  during  the 
opening  scenes.  Ford  Sterling  gives  a 
Fashion  Revue  to  a  small  and  delighted 
audience,  in  which  he  deftly  wraps  and 
unwraps  some  ladies  of  symmetrical  out- 
lines. When  the  unwrapping  promises 
startling  disclosures  there  is  much  craning 
of  necks  and  excitement  among  the  male 
spectators  at  the  Revue.  Some  of  these 
effects  are  the  same  on  those  who  watch 
the  presentation  of  the  farce.  Thereafter 
is  the  usual  mixup  of  jealous  wives  and 
husbands  with  an  athletic  mother-in-law 
in  lively  evidence. 

FOX  NEWS,  NO.  21. — This  Interesting 
number  presents  a  diversified  collection  of 
topics  in  pictorial  form.  The  opening  fea- 
ture shows  devastating  floods  in  southern 
towns  and  Red  Cross  relief  work.  On  the 
trail  of  Carlisle,  the  train  robber,  is  also 
a  good  subject  and  there  are  many  others. 

MUTT  AND  JEFF'S  NOOZE  WEEKLY 
(Fox). — Here  is  a  laughable  animated  sub- 
ject, featuring  Mutt  and  Jeff  in  the  act 
of  projecting  a  burlesque  news  pictorial. 
They  also  appear  in  the  various  scenes. 
The  unveiling  of  a  statue,  and  the  fight 
with  the  India  Rubber  Kid  are  typically 
amusing. 

THE  GANGSTER'S  VENGEANCE  (Uni- 
versal), Instalment  No.  14  of  "The  Mid- 
night Man." — A  characteristic  chapter  of 
this  melodramatic  serial.  Nell  and  Jim 
escape  from  the  house  in  which  they  were 
captives  by  way  of  the  roof.  Later  they 
plunge  in  an  automobile  into  an  excava- 
tion, and  the  final  events  take  place  in  a 
packing  house,  where  Jim  is  suspended 
at  the  close  over  a  blazing  furnace.  The 
name  and  products  of  the  Cudahy  Packing 
Company  appear  quite  prominently  at 
times  in  this  number. 

WHIRLED  TO  DESTRUCTION  (Univer- 
sal), Chapter  15  of  "The  Midnight  Man." — 
Some  special  mechanical  devices  contrib- 
ute a  number  of  genuine  melodramatic 
thrills  to  this  instalment.  Jim  is  saved 
by  Nell  from  the  burning  pit,  only  to 
be  trapped  later  in  a  small  cage,  with 
descending  spears  threatening  his  life. 
Later  he  takes  a  dizzying  ride  on  an 
electric  fly  wheel.  This  and  other  re- 
cent numbers  have  held  up  the  interest 
in  the  serial  very  well. 

HURLED  FROM  THE  HEIGHTS  (Uni- 
versal), Chapter  16  of  "The  Midnight  Man." 
— This  sees  the  further  efforts  of  John 
Gilmore  and  Morgan  to  get  the  mystery 
ring  away  from  Jim.  The  latter  plays  the 
part  of  a  lighthouse  helper  on  Luna 
Point,  which  makes  a  picturesque  setting 
for  the  stirring  action.  Jim  is  hurled 
from  the  lighthouse  tower  at  the  close. 

THE  CAVE  OF  DESTRUCTION  (Univer- 
sal), Chapter  No.  17  of  "The  Midnight 
Man." — This  takes  an  unusually  interest- 
ing turn,  picturing  the  opening  of  the 
mysterious  ring,  which  discloses  where 
the  secret  wealth  is  hidden.  John  Gil- 
more  and  another  lose  their  lives  when 
opening  the  steel  door  at  th  cave's  mouth. 
Jim  and  Nell  enter  the  cave  only  to  find 
themselves  in  danger  from  a  fire  and 
explosion. 

TOUGH  LUCK,  (Rolin-Pathe). — A  comic 
number,  featuring  "Snub"  Pollard  and  a 
large  cast.  This  gets  a  good  running  start 
and  the  action  continues  without  abate- 
ment till  the  end.  The  idea  is  a  funny 
one;  Snub  and  his  girl  break  a  mirror, 
walk  under  a  ladder,  a  black  cat  crosses 
their  path,  and  they  meet  a  cross  eyed 
man.  Some  amusing  misadventures  fol- 
low. 

THE  STRIKE  OF  A  RATTLER,  (Temp- 
est Cody  Series).— A  strong  two-reel 
Western,  in  which  Tempest  Cody  decides 
suddenly  to  purchase  a  beautiful  ranch 
property.  She  is  badly  swindled  by  "The 
Rattler"  and  his  friends.  The  real  owner 
appears,  after  the  alleged  sale  and  helps 


Tempest  recover  the  money.  This  has  a 
unique  plot  and  contains  splendid  scenic 
effects. 

SHE'S  EVERYWHERE,  (Universal) .—A 
two-reel  number  of  The  Stage  Woman's 
War  Relief  series.  Montague  Love  and 
Enid  Markey  play  the  leading  roles.  The 
plot  is  a  clever  one,  and  concerns  a  ner- 
vous business  man  who  is  pursued  by 
what  he  thinks  are  visions  of  the  same 
girl  In  many  places.  The  latter  turns 
out  to  be  an  authoress  who  changes  jobs 
frequently  In  order  to  get  literary  ma- 
terial. The  number  is  a  very  entertaining 
one. 

THE  BETRAYAL  (Pathe). — Chapter  7 
of  "The  Black  Secret."  This  serial  con- 
tinues to  make  unusual  claims  upon  the 
interest.  One  of  the  best  features  Is 
the  complex  character  of  Vaux,  who  turns 
some  new  tricks  in  this  Instalment.  The 
number  closes  with  Evelyn  and  McKay 
arriving  at  the  forest  of  Les  Errues  by 
the  use  of  an  aeroplane  and  parachutes. 
The  illusion  is  good  and  they  meet  a 
warm  reception  behind  the  German  lines. 

THE  ROPE  OF  DEATH,  (Universal). — 
Episode  No.  2  of  "The  Lion  Man."  Kath- 
leen O'Connell,  who  plays  the  heroine, 
begins  getting  into  her  best  stride  in  this 
number,  which  is  a  very  good  one  for 
serial  purposes.  The  events  of  the  num- 
ber, which  are  full  of  exciting  action. 
Stella  dresses  in  boys'  clothes  in  order  to 
turn  some  interesting  tricks  on  the  con- 
spirators. 

THE  KIDNAPPERS,  (Universal). — Epi- 
sode No.  3  of  "The  Lion  Man."  This  gets 
into  full  swing  and  makes  a  strong  serial 
instalment.  It  pictures  the  coming  of 
Stella  to  a  Western  town,  where  she  meets 
Jack  Westcott,  who  has  been  slated  to 
be  killed  by  Enright  and  his  gung.  The 
two  have  many  adventures  in  this  number, 
which  includes  many  riding  and  fighting 
scenes  of  a  stirring  sort,  and  some  splen- 
did scenic  effects. 


Additional  Film  Reviews 

Reprinted  from  Bulletins 

THE  MYSTERY  OF  THE  YELLOW 
ROOM  (Realart). — An  Emile  Chautard 
feature  produced  by  Mayflower  and  de- 
rived from  a  widely-read  mystery  novel 
by  Gaston  Leroux.  This  Interesting  de- 
tective story  has  an  unexpected  ending. 
It  is  visualized  capably.  The  mystery 
relates  to  a  murderous  attack  on  a  girl 
in  the  Yellow  Room.  Her  cries  call  her 
father  to  the  only  door  locked  on  her 
side.  When  he  finally  breaks  in  and  finds 
her  nearly  dead  her  assailant  has  escaped, 
though  the  only  window  is  heavily  barred 
and  there  are  no  exits.  A  good  attraction 
and  calculated  to  hold  the  spectator's  at- 
tention closely. — HARRISON. 

MAKING  GOOD  WITH  MOTHER  (Law- 
rence Grossmith). — A  short  and  amusing 
comedy  of  the  Grossmith  type,  with  the 
lead  in  the  role  of  a  stupid,  good-natured 
and  wealthy  young  man  on  a  weed-end 
visit  to  the  family  of  his  finance.  He  Is 
popular  in  spite  of  his  absent-mindedness 
and  mishaps,  but  he  gets  into  a  predica- 
ment by  retiring  early  in  the  wrong  bed- 
room, that  of  a  young  society  vamp.  The 
story  follows  the  negligee  idea  now  in 
vogue  in  Broadway  stage  comedies. — 
HARRISON. 

BULLIN'  THE  BULLSHEVIKI  (Eff  and 
Eff). — There  is  every  evidence  that  no  ex- 
pense has  been  spared  in  the  making  of 
the  four-part  burlesque,  "Bullln'  the  BuU- 
sheviki."  Frank  P.  Donovan  has  written 
and  directed  the  production;  and  while 
he  has  made  a  commendable  effort  to  con- 
vert his  theme  into  an  amusing  burlesque, 
he  occasionally  fails  to  arrive  at  the  in- 
tended comedy.  Marguerite  Clayton  is 
the  featured  member  of  the  cast  She 
appears  on  the  scene  in  the  town  of  Kill- 
emoff  wearing  a  suave  smile  but  hiding 
a  ferocious  determination  to  steal  from 
Troitsky  certain  important  papers.  The 
average  audience  would  find  many  things 


in  this  production  highly  amuslnsr. — Mac- 
DONALD. 

PRETZEL  FARMING  (Fox). — A  Mutt 
and  Jeff  Animated,  depicting  one  of  Bud 
Fisher's  whimsical  ideas.  The  two  raise 
pretzel  bushes,  which  are  Irrigated  with 
2.76  per  cent,  beer  and  produce  enormous 
crops.    This  is  very  funny. — McELRAVY. 

THE  ARIZONA  CAT  CLAW  (World). — 
A  five-reel  western  story  of  the  cattle 
country,  featuring  Edythe  Sterling,  Leo 
Maloney,  William  Quinn  and  others.  Cattle 
stealing  is  one  feature  of  the  production, 
which  is  not  very  strong  in  continuity, 
but  contains  some  entertaining  melodra- 
atic  moments.  The  number  resembles  a 
serial  In  construction  and  its  chief 
strength  is  found  in  various  entertaining 
stunts  and  some  unusually  good  scenic 
effects.  A  touch  of  heart  interest  is  woven 
into  the  number  by  the  betrayal  of  a  girl 
named  Amelia  Young  by  a  mining  engin- 
eer. The  latter  is  forced  to  marry  the 
girl  at  the  point  of  a  gun.  The  produc- 
tion as  a  whole  is  one  of  average 
strength. — McELRAVY. 

THE  WOLF  PACK  (Pathe). — October  19. 
—Episode  No.  12  of  "The  Great  Gamble." 
This  shows  more  of  Nell's  adventures  in 
passing  herself  off  as  Aline  and  then  pic- 
tures the  trials  of  Aline  and  Ralph. — Mc- 
ELRAVY. 

THE  HEART  OF  THE  JUNGLE  (Paul 
J.  Rainey). — For  real  thrills  this  one-reel 
picture  of  big  game  hunting  in  Africa 
beats  the  best  melodrama.  A  lion  hunt 
with  the  king  of  beasts  shot  within 
twelve  feet  of  the  camera  is  the  final 
stunt. — WEITZEL. 

THE  BROKEN  BUTTERFLY  (Robert- 
son-Cole).— A  Maurice  Tourneur  production 
featuring  Lew  Cody,  with  Pauline  Stark 
in  the  feminine  lead.  The  picture  Is  ex- 
cessively beautiful  as  regards  settings, 
photography  and  the  individual  work  of 
some  members  of  the  cast,  including  Paul- 
ine Stark  and  Mary  Alden.  Lew  Cody 
is  not  well  suited  to  the  role  of  the  com- 
poser in  love  with  the  simple  country  gIrL 
The  character  is  a  poorly  balanced  one, 
and  Is  therefore  a  thankless  one  to  play. — 
MacDONALD. 

THE  MOONSHINE  TRAIL  (Pathe). — A 
six-part  production  by  J.  Stuart  Blackton 
and  Stanley  Olmsted.  Sylvia  Bremer  and 
Robert  Gordon  head  a  large  cast,  many  of 
whom  play  interesting  character  roles. 
The  story  deals  throughout  with  the  havoc 
wrought  by  strong  drink  on  the  human 
family.  The  first  pictures  are  taken  in  the 
Kentucky  mountains,  showing  the  des- 
truction of  a  still  and  the  death  of  the 
father  and  the  two  sons  operating  It.  The 
mother  and  daughter  of  the  still  owner 
then  come  to  New  York,  and  drink  plays 
a  strong  part  in  the  latter's  love  affair. 
The  production  as  a  whole  abounds  In 
powerful  scenes  of  a  compelling,  though 
frequently  unpleasant  nature,  softened  by 
the  infiuence  of  love  and  occasional 
touches  of  real  humor.  It  grips  the  In- 
terest well  and  has  a  certain  timeliness 
that  is  not  to  be  overlooked. — McELRAVY. 

THE  STREAM  OF  LIFE  (Plymouth).— 
"The  Stream  of  Life"  is  a  religious  con- 
ception carefully  thought  out  and  well 
made.  It  has  a  powerful  appeal  for  the 
average  spectator,  for  the  reason  that 
its  play  is  principally  on  the  emotiona! 
side.  It  tells  the  story  of  man  from  his 
childhood  to  his  death,  showing  him  first 
in  the  simple  country  life  under  the  In- 
fluence of  an  Ideal  mother.  When  he 
reaches  the  ag  of  manhood,  he  longs  to 
better  himself,  an<J  begs  to  be  allowed  to 
go  to  the  city,  where  he  becomes  in  time 
a  successful  business  man  with  a  wife 
and  child.  The  mother,  left  alone  on  the 
farm  by  the  death  of  her  husband,  comes 
to  visit  them.  During  the  period  of  the 
visit,  the  son's  child  dies.  Through  this 
incident  both  the  son,  who  has  long  been 
estranged  from  the  church,  and  also  his 
wife,  renounce  the  gay  life  to  which  they 
have  been  accustomed  and  spend  the  re- 
mainder of  their  lives  in  trying  to  make 
others  happy. — MacDONALD. 


January  17,  1920 


THE   MOVING   PICTURE  WORLD 


473 


Numbers  following  titles  of  pictures  indicate  pages  on  which  reviews  or  comments  appeared.    "C"  refers 


to  Comments,  and 
previous  volumes. 


'R"  to  Reviews.    Volume  number  is  also   shown  where   information   was   published  in 


FOX  FILM  CORPORATION 


Should  a  Husband  Forgive?    Vol.  42;  P-U91. 

WILIilAM  FARNUM  SKRIBS. 

Wings  of  the  Morning.    Vol.  42 ;  P-ffI2. 
Heart   Strings    (William   Farnum — Six  Parts). 

Vol.  43;  P-299. 
The  Adyenturer 

TOM    MIX  SERIES. 

The  Feud.    Vol.  42;  P-1008. 
The  Cyclone. 
The  Darederll. 


FOX  BNTERTAINMBNTS. 

The  Lincoln   Highwayman    (William  Russell). 

Vol.  43;  P-296. 
The  DeTir*  Riddle  (OUdye  Brockwell). 
The  Shark  (George  Walah). 
Shod  With  Fire  (William  Rueeein. 
Flames  of  the  Flesh  (Gladys  Brockwell).  Vol. 

43;  P-146. 
The  Square  Shooter  (Buck  Jonee). 
Tin-Pan  Alley  (Albert  Ray  and  Elinor  Fair). 

Vol.  43;  P-296. 
Her  Elephant  Man  (Shirley  Kaaon) 
The  Hell  Ship  (Madlalne  TraTerae( 

SVirSHINB  COHBDIES. 

Chicken  a  la  Cabaret. 

Hungrry  Lions  and  Tender  Heart*. 

Sheriff  Nell's  Comeback. 


HITTT  AND  JBFF. 

Cutting  Out  His  Nonsense.    Vol.  42 ;  P-1101. 

For  Bitten  or  tor  Verse. 

He  Ain't  Done  RIgrht  by  Our  Nell. 


FAMOUS  PLAYERS-LASKY 


The  Mlraele  llaa  (Oeorge  Loane  Tueker). 
The  Hayieed  (RoHoe  ArbnckU). 
The  Teeth  of  the  Tiger.    Vol.  42;  P-857. 
In  Mlzzoura.    Vol.  42;  P1192. 
The  Miracle  of  Love  (Cosmopolitan).    Vol.  43; 
P-146. 

Deo.    T — An  Adventure  In  Hearts  (Robert 

Warwick). 

Victory  (Maurice  Tourneur  Production).  Vol. 
42;  P-672. 

More  Deadly  Than  the  Male  (Ethel  Clayton). 

Vol.  42;  P-1101. 
Dec.  14 — The  Cinema  Murder  (Cosmopolitan). 

Behind  the  Door  (Hobart  Bosworth).    Vol.  43; 
P-300. 

Dec.  14 — Speed  (Al  St.  John — Two  Reels). 
Dec.  14 — A   Scenic   Classic    (Burton  Holmes — 

One  Reel). 
Dec.  14 — Paramount  Magazine. 
Dec.  14 — Down  the  Strand  In  London — Burllng- 

ham — One  Reel). 
Dec.  21— His  Wife's  Friend  (Dorothy  Dalton). 
Dec.  21— Hawthorne  of  the  U.  S.  A.  (Wallace 

Reld). 

Dec.  21 — A    Girl    Named    Mary  (Marguerite 
Clark). 

Dec.  21 — Love,  Honor  and  Behave   (Sennett — 
Two  Reels). 

Dec.  21— Those   Distant   Cousins  (Briggs — One 
Reel). 

Dec.  21 — In    Brittany     (Burton  Holmes — One 
Reel). 

Dec.  21 — Paramount  Magazine. 
Dec.  SI — From  a  Piscatorial  Anfl*  (N»tnr* 
Pictures). 


Wanted— A  Husband  (Blllle  Burke).    Vol.  42; 
P-1187. 

Red  Hot  Dollars  (Charles  Ray).  Vol.  43;  P-296. 
Everywoman     (Super-Special — All    Star  Cast). 

Vol.  42;  P-1190. 
Dec.  38 — Too  Good   to   be  True  (Bmeat 

Truei — Two  Reels). 
Dec.  28 — Housecleanlngr     (Brlgrgrs  —  One 

Reel). 

Dec.  J8 — King  Rama  at  the  Royal  Wat 

(Burton  Holmes — One  Reel). 
Dec  88 — Paramount  Magazine. 
Dec.  28 — Winter    Sports    at    St.  Morlts 

(Burllngham — One  Reel). 
Jan.  4 — The  Woman  In  the  Suit  Case  (Enid 
Bennett) . 

Jan.  4 — Too  Much  Johnson  (Bryant  Washburn). 
Jan.  4 — The  Thirteenth  Commandment  (Ethel 

Clayton). 
Jan.  11 — Sand  (Wm.  S.  Hart). 
Jan.  11 — On  With  the  Dance  (Special). 
Jan.  18 — Mary  Ellen  Comes  to  Town  (Dorothy 

Glsh). 

Jan.  18 — Huck  Finn  (Special). 
Jan.  18 — The  Tree  of  Knowledge  (Robert  War- 
wick). 

Jan.  25 — What's  Your  Husband  Doing?  (McLean 
&  May). 

Jan.  25 — Dangerous  Hours  (Ince  Super  Special). 


Almost  a  Husband    (Will   Rogers).     Vol.  42 
P-1014. 

Strictly  Confidential    (Madge  Kennedy).  Vol 
42;  P-1014. 

Bonds  of  Love  (Pauline  Frederick).    Vol.  42 
P-364. 

Jinx  (Mabel  Normand).    Vol.  42;  P-1186. 
Oct.  19 — Why  Divorce?  (De  Haven — Two  Parts) 

Vol.  42;  P-1014. 
The  Gay  Lord  Quex   (Tom  Moore).    Vol.  43; 

P-147. 

Jubllo  (Will  Rogers).  Vol.  42;  P-1007. 
The  Loves  of  Letty  (Pauline  Frederick). 
Flame  of  the  Desert  (Oeraldlne  Farrar).  Vol. 

42;  P-246. 
The  Cup  of  Fury  (Rupert  Hughes). 
A  MIsflt  Earl  (Betrwood-Louls  Bennlson). 
Toby's  Bow  (Tom  Moore).    Vol.  42;  P-1180. 
Pinto  (Mabel  Normand). 
Water,  Water  Everywhere  (Will  Rogers). 
The  Silver  Horde  (Rex  Beach  Production). 
The  Pallser  Case  (Pauline  Frederick). 
The  Bloomlag  Angel  (Madge  Kennedy).  . 
Duds  (Tom  Moore). 

Moving  Day  (Mr.  and  Mrs.  Carter  DeHaven — 
Two  Reels). 

A  Uuoh  Needed  Rest  ("Smllng  Bill"  Parsons — 
Two  Reels). 

The  Little  Dears  (Mr.  and  Mrs.  Carter  DeHaven 

— Two  Reels). 

BRAY  PIOTOGRAPH9. 

'n  Far  Away  New  Zealand  and  Other  Subjects. 
Jlrl  Pottery  Makers  of  the  Carlbbeans  and  Other 

Subjects. 

Taos  Indians  and  (Jther  Subjects. 

FORD  EDUCATIONAXS. 

Islands  of  the  St.  Lawrence. 

Cutting  Up. 

The  Story  of  Zinc. 

"Meat"  Again. 

Eventide. 


W.  W.  HODKINSON 


BENJAMIN  B.  HAMPTON — GREAT 
AUTHORS  PICTURES,  Inc. 

The  Sagebrusher  (Hampton  Production).  Vol. 

43;  P-297. 
The  Westerners  (Hampton  Production). 


ZANE  (HlEY  PICTURES,  Inc. 

The    Desert    of    Wheat    (Six    Parts — Hampton 
Production ) . 

J.  PARKER  READ,  JR.,  PRODUCTIONS. 

The  Lone   Wolf's   Daughter    (Louise  Glaum — 
Seven  Parts). 

DEITRICH-BECK,  Inc. 

The  Bandbox  (Six  Parts — Doris  Kenyon). 

The  Harvest  Moon  (Doris  Kenyon — Six  Parts). 

ARTCO  PRODUCTIONS. 
The   Capitol    (Leah   Baird— Six  Parts)).  Vol. 
43;  P-149. 

Cynthla-ot-the-Minute  (Leah  Baird — Six  Parts). 

ROBERT  BRUNTON  PRODUCTIONS. 
The  Joyous  Liar  (J.  Warren  Kerrigan).  Vol. 
42;  P-1011. 

The  Lord  Loves  the  Irish  (J.  Warren  Kerrigan). 
Vol.  42;  P-1011. 


PATHE  EXCHANGE,  INC. 


Releases   for   Week   of   Deeembcr  7. 

Brothers  Divided  (Frank  Keenan).  Vol.  42: 
P-672. 

No.  7  of  Bound  and  Gagged. 
No.  5  of  The  Black  Secret.    Vol.  42;  P-857. 
How  Dry  I  am    (Harry  Pollard — One  Reel). 
Vol.  42;  P-857. 

Reieaac*  far  Week  af  Psesiisr 

The  A-B-C  of  Love  (Mae  Murray— Six  Parts). 

Vol.  42;  P-855. 
No.  8  of  Bound  and  Gagged. 
No.  6  of  The  Black  Secret.    Vol.  42;  P-1012. 
Looking  for  Trouble  (Harry  Pollard — One  Reel). 

Vol.  42;  P-1012. 

Release*  for  Week  af  December  XI. 

The  Prince  and  Betty  (William  Desmond  and 
Mary  Thurman).    Vol.  42,  P-1010. 

No.  9  of  Bound  and  Gagged  (A  Homeless 
Prince). 

No.  7  of  The  Black  Secret  (The  Betrayal). 
Tough  Luck  (Harry  Pollard — One  Reel). 
From  Hand  to  Mouth  (Harold  Lloyd  and  Mil- 
dred Davis — Two  Parts).    Vol.  42;  P-2026. 

Relcaaea  for  the  Week  of  Dee.  M. 

Hopely  Takes  the  Liberty  (No.  10  of  Boaad  aa4 

Gagged). 

A  Crippled  Hand  (No.  8  of  The  Blaek  Secret). 
The  False  Countess  (No.  1  of  The  Adventures 
of  Ruth). 

From  Hand  to  Mouth  (Harold  Lloyd  and  Mil- 
dred Davis — Two  Parts). 
The  Floor  Below  (Harry  Pollard — One  Reel). 

Releases  for  the  Week  of  Jan.  4. 

My  Husband's  Other  Wife  (Sylvia  Bremer  and 

Robert  Gordon — Six  Parts). 
No.  9  of  The  Black  Secret  (Woes  of  Deceit). 
No.  2  of  The  Adventures  of  Ruth  (Kidnapped). 
Red  Hot  Hottentots  (Harry  Pollard— One  Reel). 

Releases    for   Week    of    January  11. 

Fighting  Cressy  (Blanche  Sweet — Six  Reels). 
No.  10  of  The  Black  Secret  (The  Inn  of  Dread). 
No.  3  of  The  Adventures  of  Ruth    (The  Be- 
witching Spy). 
Why  Go  Home?  (Harry  Pollard — One  Reel). 
Releases  for  Week  of  Jannary  18. 

The  Web  of  Deceit  (Dolores  Casslnelll — Six 
Parts).    Vol.  43;  P-299. 

No.  11  of  The  Black  Secret  (The  Death  Studio). 

No.  4  of  The  Adventures  of  Ruth  (The  Stolen 
Picture). 

Slippery  Slickers  (Harry  Pollard — One  Reel). 


474 


THE    MOVING    PICTURE  WORLD 


January  17,  1920 


Numbers  following  titles  of  pictures  indicate  pages  on  which  reviews  or  comments  appeared.    "C"  refers 


to  Comments,  and 
previous  quarters. 


'R"  to  Reviews.    Volume  number  is   also   shown   where  information   was  published 


in 


ROBERTSON^LE 


Not. — Th»  Bl«*  B&x4jlsb*  (DMBoad). 

Nov.  A  Fugitive  From  Matrimonmj.    Vol.  42; 
P-072. 

Dm. — Wkor*  Tkero'i  >  WIU. 

Beckoning  Roads  (Bessie  Barrlseale).    Vol.  4S; 
P-148. 

Dec.  The  Tong  Man    (Hayakawa).     VoL  42; 

P-1009. 
Dml — Tit  OoldM  Hoy*. 
Dm.— Tk«  Balovad  CheaUr  OvMlal). 

STRAND  COMEDm. 

Not. — Too  Many  B11». 

KoT. — la  Toar  BwMthaart  FalMT 

Dm. — Rtnek  Out 

Dec. — Are  Honeymoons? 

Dec. — Their  Little  Wife. 

Jan. — Hearts  and  Diamonds. 

Jan. — Her  Nearly  Husband. 

Jan. — Mollie's  Millions. 

Jan. — A  Four  Cylinder  Frame-Up. 

MARTIX  JOHKSOIf. 
DM.~TkroQKh  tk*  IsIm  of  tk«  Vtrw  Hi 

Dec. — Home  of  the  Hula  Hula. 
Jan. — Saving  Savages  In  South  Seas. 
Jan. — Cruising  In  the  Solomons. 
Feb. — Domesticating  Wild  Men. 

ADVBNTURE  SOBinOI. 
Dm. — Tk«  Hocna  of  th*  Hala  Hmla. 
Dm. — Joat  Ovar  Tondsr. 
Dm. — I  aad  th*  Mountain. 

Jan. — The  Last  Resort. 
Jan. — Flaming  Ice. 
Feb. — Sheep  O'Leavenworth. 


METRO  PICTURES  CORP. 


Lombardl  Ltd.   (Bert  Lytell).    Vol.  42;  P-IM. 
Please  Q«t  Married   (Viola  Dana).    Vol.  42; 
P-H91. 

Fair   and   Warmer    (May   Allison).     Vol.  42; 
P-1191. 

The  Best  of  Lnak  (Six  Parts). 

Should  a  Woman  Tell?  (Alice  Lake).    Vol.  48; 

P-63. 

Tha  Willow  TrM  (Vlela  DaBa_«lx  ParU). 

Tha  Right  of  Way  (Bert  Lytell— «U  Parta). 
The  Walk-Ofts  (May  Alllaon— Six  Parta). 
Stronger  Than  Death  (Nazlmova — Parts). 
Nothing   But   the  Truth    (Taylor  HolmM — Blx 
Parts). 


HALLMARK  PICTURES  CORP. 


The  Trail  of  the  Octopus  (Serial). 

A    Woman's    Experience    (Bacon — Baker — Ten- 

Twenty-TTilrty). 
Suspense  ( Relcher — Ten-Twenty-Thirty) . 
The  Screaming  Shadow  (Ben  Wilson — Serial). 
Chains  of  Evidence  (All  Star). 
High  Speed  (Edward  Earle  and  Oladya  Hulette). 
Carmen  of  the  North  (Anna  Bos). 
The  Veiled  Marriage   (Anna  Lehr  and  Ralph 

Kellard). 


TRIANGLE 


Dm.    T — Tb«  Llf*  of  Rellly  (Ford  8t«rllBS-B«a- 

Bett — Two  Parts). 
D»c.  14 — B«tty  of  Oreystone  (Dorothy  Qlah). 
Dm.  14 — Crashing  Tbraugh  (Ford  tt«rllax-B«a- 

nett). 

Dm.  31— Keystone  BabtM  (SaBBatt^Trpa  Parte). 


Dm.  SB — Fast  Tralas  mmA  Slow  WoaMS  (Br^sacf 
Chapl  tB-K«yat0M ) . 

Jan.  4 — The  Clodhopper  (Charles  Ray). 

A   Lunch   Room   Romance    (Mabel   Normand — 

— Sennett — One  Reel). 
Jan.  11 — Only  a  Farmer's  Daughter  (Sennett — 

Two  Reels). 

Jan.  18 — Mabel's  Speed  Cop   (Mabel  Normand 

— Sennett — One  Reel). 
Jan.  25 — A  Gamble  in  Souls  (Dorothy  Dalton). 


UNIVERSAL  FILM  MFG.  CO. 


Releases   for   Week   of   December  1. 

Under  Suspicion  (Ora  Carew  and  Forrest  Stan- 
ley). Vol.  42;  P-455. 

No.  14  of  The  Midnight  Man. 

No.  7  of  The  Great  Radium  Mystery.  Vol.  42 ; 
P-1014. 

Tailor  Maid  (Neva  Gerber — One  Reel). 

A  Barnyard  Romance  (Charlie  from  the  Orient 

— Two  Parts). 
The  Kid  and  the  Cowboy  (Art  Record — Weatern 

—Two  Parts).    Vol.  42;  P857. 

Releases    for   Week   of  December  8. 

Lasca  (Edith  Roberts  and  Frank  Mayo).  Vol. 

42;  P-455. 
No.  9  of  The  Great  Radium  Mystery. 
No.  15  of  The  Midnight  Man. 
Woes  of  a  Woman  (Lyons-Moran — Two  Parts). 
The   Mite    of    Love    (Mabel  Taliaferro — Stage 

Women's  War  Relief — Two  Parts). 
A  Lucky  Dog's  Day   (Century  Wonder  Dog — 

Two  Parts). 

The  Lone  Hand  (Hoot  Gibson — Two  Parta). 
Vol.  42;  P-867. 


Releases  for  Week  of  December  IS. 

A  Gun  Flghtln'  Gentleman  (Harry  Carey).  Vol. 
42;  P-5.S7. 

No.  16  of  The  Midnight  Man. 

No.  10  of  The  Great  Radium  Mystery. 

His  Lucky  Blunder  (George  Ovey— One  Reel). 

The  Good  Ship  Rock  "N  Rye  (Jimmy  Adams — 
Two  Parta). 

The  Double  Hold-Up  (Hoot  Gibson  and  Joseph- 
ine Hill— Western— Two  Parts).  Vol.  42; 
P-1022. 

Releases  tor  Week  of  Deoeaaher  SS. 

No.  IT  &f  The  Midnight  Man  (Tha  CkTe 

of  Destruction). 
N«.    11    of   The   Great    Radium  Mystery 

(Perlla  of  Doom). 
In  the  Good  Old  Days  (Lyons-Moraa — Trro 

Reels). 

She's  Brerywhere  (BbK  Markey  and  Mon- 
tagu LoTe — Stagre  Women's 
War  Relief — Two  Reels). 

Weak  Hearts  and  Wild  Lions  (Jimmy 
Adams  and  Lois  Nelson — "Two 
Reels). 

The  CenBterfelt  Trail  (Mairda  Lane  and 
Bdward  J.  Henessey — Tyro 
Reels). 

Releases  for  the  Week  of  Dee.  2S. 

The  Pointing  Finger  (Mary  MacLaren). 
Shackled  (No.  12  of  The  Great  Radium  Mystery). 
A  Wild  Finish   (No.  18— Flaal  Episode  of  The 

Midnight  Man). 
The  Flames  of  Hate  (No.  1  of  The  Lion  Man). 
Seeing  Things  (Neal  Bums — Okeh — One  Reel). 
The  Line  Runners   (Arnold  Gregg  and  Helen 

Howard — Western — Two  Reels). 

RELEASES  FOR  WEEK  OP  JAN.  6. 

The  Day  She  Paid  (Francella  Bllllngton). 

No.   1.3  of  The  Great   Radium   Mystery  (The 

Scalding  Pit). 
No.  2  of  The  Lion  Man  (The  Rope  of  Death). 
Sweet  Patootle  (Lyons-Moran — One  Reel). 
The    Inner    Ring    (William    Courtenay — Stage 

Women's  War  Relief — Two  Reels). 


Adam  and  Eve  a  la  Mode  (Rainbow  BMnUao— 

Two  Reels). 

The  Jay  Bird  (Hoot  GIbion  and  Josephine  Hill 

— Western — Two  Reels). 

Releases    for   Week    of   Janaary  12. 

The  Trlflers  (Edith  Roberts  and  David  Butler). 
No.  14  of  The  Great  Radium  Mystery  (Hemmed 
In). 

No.  3  of  The  Lion  Man  (The  Kidnappers). 
Some  Shimmiers  (Lyons-Moran — One  Reel). 
Bill's  Wife  (Ben  Wilson— Okeh— One  Reel). 
A  Baby  Doll  Bandit   (Jimmy  Adams — Jewel — 
Two  Reels). 

Naughty  Lions  and  Wild  Men   (Century — Two 

Reels), 

West  Is  Best  (Hoot  Gibson  and  Josephine  Hill- 
Western — Two  Reels). 
Releases  for  Week  of  January  19. 

No.   15  of  The  Great   Radium   Mystery  (The 

Flaming  Arrow). 
No.  4  of  The  Lion  Man  (A  Devilish  Device). 
The   Sweet  Dry  and  Dry  (Lyons-Moran— One 

Reel). 

Romeo's  Dad   (Thomas  Wise  and  Gall  Kane — 

Stage  Women's  War  Relief). 
All  for  the  Dough  Bag  (Rainbow— Two  Reels). 


VITAGRAPH 


The  Invisible  Hand  (Antonio  Moreno — 18  Epi- 
sode Serial — Every  WMk). 

The  Golden  Shower  (Gladys  Leslie).  Vol.  42: 
P-1188. 

The  Tower  of  Jewels  (Corlnne  Griffith).  Vol. 
4.3;  P-295. 

The  Darkest  Hour  (Harry  T.  Morey).    Vol  43- 

P-150. 
Pacaaa  (BoMle  Leye). 

The  Vengeance  of  Durand  (Alice  Joyee).  VoL 

42:  P-362, 

Dew   Drop    Inn    (Semon    Comedy).     Vol.  42: 

P-1014. 

The  Mldslskt  Side  (aiadys  LmIU). 
The  Portnne  Hanter  (Barle  WNIUaas). 
When  a  Man  loves  (Barle  Williams). 
The  eins  of  the  Mothers  (Anita  Stewart). 
The  Mldnljfht  Bride  (Gladys  Leslie). 
Human   Collateral    (C^orlnae  Orlflth). 
The  Birth  of  a  Soul  (Harry  T.  Morey). 
BlaTes  of  Pride  (Alice  Joyce — Special — Ma 
Reels). 

The  Head  Walter  (Semon — Two  Reels). 
The  Frteadly  Call  (JalU  Bwayme  OorAsa). 
Ta»»  and  Tokela  (Big  V— Two  Parte). 
Tamps  aad  Variety  (Big  V— Two  Parte). 
MatM  and  Modsli  (Big  V— Twe  Parte). 
Sqmabs  aad  BqoabblM  (Big  T— Two  Parts). 

BIG  V  COMBDIBS. 

Bunrs  and  Bunglers  (Big  Y — Jamss  A«- 
brey). 

Rubes  and  Robbers  (Big  V — MeatgromMT 

and  Rock). 
Swltehea  and  Sweeties  (Big  Y — Jamas  Aa- 

brey). 

Throbs  and  Thrills  (Big  V — Moatroteory 

and  Rock). 


FIRST  NATL  EXHIBITORS 


Back  to  God's  Country  (Nell  Shlpman).  Vol. 
42;  P-101.3. 

The  Thunderbolt  (Katherine  MasDonald).  Vol. 

42;  P-453. 
In  Wronr  (Jack  PlekforO. 

The  Virtuous  Vamp  (Constance  Talmadge).  Vol. 
42;  P-63e. 

Mind  the  Paint  Girl  (Anita  Stewart).    Vol.  42; 

P-536. 

Heart  O'  the  Hills  (Mary  Plckford).    Vol.  42; 

P-853. 


January  17,  1920 


THE   MOVING   PICTURE  WORLD 


475 


Current  Film  Release  Dates 


Numbers  following  titles  of  pictures  indicate  pages  on  which  reviews  and  comments  appeared.  "C"  refers 
to  Comments,  and  "R"  to  Reviews.  Volume  number  is  also  shown  where  information  was  published  in  previous 
quarters. 


The  Beauty  Market  (Eatherlne  MacDon- 
ald). 

In  Old  Kentucky   (Anita  Stewart).    Vol.  43; 
P-145. 

Tke  Greatest  Question  (D.  W.  Griffith). 
A  Daughter  of  Two  Worlds  (Norma  Tal- 

The  Inferior  Sex  (Mildred  Harris  Chaplin). 
The  Turning  Point   (Katherlne  MacDon- 
ald). 

The  River's  End  (Marshall  Nellan). 

A  Day's  Pleasure  (Charles  Chaplin — Two  Reels). 

Vol.  42;  P-1009. 
A    Twilight    Baby    (Lehrman  Comedy — Four 

Reels). 


L.  J.  SELZNICK  ENTERPRISES 


SBLZNICK  PICTURES. 
Distributed  by  Select  Exchanees. 

A  Regular  Girl  (Elsie  Janls).  Vol.  42;  P-454. 
The    Country    Cousin    (Elaine  Hammersteln). 

Vol.  42;  P-536. 
Sealed    Hearts    (Eueene   CBrlea).     Vol.  42; 

P-R(i2. 

The  Glorious  Lady  (OUt*  Tkomat). 

Plooadllly  Jim  (Owen  Moor*). 
Out  Yonder  (Olive  Thomas).    Vol.  43;  P-150. 
The  Broken  Melody  (Eugene  O'Brien).   Vol.  43; 
P-147. 

Sooner  or  Later  (Owen  Moore). 

Greater  Than  Fame  (Elaine  Hammersteln). 

The  Imp  (Elsie  Janis). 

Footlights  and  Shadows  (Olive  Thomas). 

His  Wife's  Money  (Eugene  O'Brien). 

The  Woman  Game  (Elaine  Hammersteln). 

SELECT  PICTTURBS. 
Distributed  by  Select  BizoliangeB. 

The    Undercurrent    (Guy   Empey).     Vol.  42; 
P-536. 

Faith  of  the  Strong  (Hltchell  Lewis). 
A  Scream  In   the  Night   (Special).     Vol.  42; 
P-1192. 

Isle  of  Conquest  (Norma  Talmadge).    Vol.  42; 
P-245. 

The  Last  of  Hla  People  (Mitchell  Lewis).  Vol. 
42;  P-187. 

She  Loves  and  Lies  (Norma  Talmadge). 
Girl  of  the  Sea   (Williamson  Submarine  Pro- 
duction). 

Trilby    (Clara   Kimball  Young — Tourneur  Re- 
issue). 

NATIONAL  FICTTURES. 

Distributed  by  Select  ExehaaKes. 
Jan. — Just  a  Wife. 
Jan. — Blind  Youth. 

REPUBLIC  PICTURES. 

Distributed  through  Republic  Bxcbangea. 
Twelve-Ten  (Marie  Doro).    Vol.  43;  P-148. 
The  Blue  Pearl  (Edith  Hallor). 
The  Amazing  Womaa  (Ruth  ClitTord). 
Prisma  Pictures  (Nature  Color  Pictures). 
Kinograms  (News  Reel). 


WORLD  PICTURES 


Oct. — Arizona  Catelaw  (Edythe  SterllBg). 

Nov.  S — Me  and  Captain  KIdd  (Evelyn  Orealsr). 

Nov.  10 — The  Poison  Pen  (June  Elvidge). 

Nov.  17 — You  Never  Know  Your  Luck  (House 
Peters).    Vol.  42;  P-454. 


REALART  PICTURES 


STAR  PRODUCTIONS. 

Anne  of  the  Green  Gables  (Mary  Miles  Mlnter). 

Vol.  42  ;  P-455. 
Erstwhile  Susan  (Constance  Binney).    Vol.  42; 

P-854. 


FEATURE  RELEASES 


AMERICAN  CINEMA  CORPORATIOK. 
Women  Men  Forget  (Ilolli*  King). 

A.  H.  FISCHER  PRODUOTIOKS. 

The  Amazing  Lovers  (Grace  Darling). 

SOL  LESSER. 
Sky  Eye.    Vol.  43 ;  P-298. 

UNITED  ARTISTS. 
Broken  Blossoms  (Qrlfltk). 

His  Majesty  the  American  (Fairbanks).  Vol. 
42;  P-245. 

When  the  Clouds  Roll  By  (Douglas  Fairbanks). 

Vol.  43:  P-298. 
Pollyanna  (Mary  PIckford). 

GAYETY  COMEDIES. 

Dark  and  Clendy. 
Hits  and  Misses. 
Bride  and  Qloomy. 
Love  Sick  at  Sea. 

(One  Reel) 

Are  Floorwalkers  Fickle? 
Cursed  by  His  Cleverness. 
His  Fatal  Bite. 

CHRISTIE  FILM  COMPANY. 
(One  Reel) 

All  Jazzed  Up. 
Two  A.  M. 

Kidnapping  Caroline. 

Bobby's  Baby.  , 

Settled  Out  of  Court. 

(Two  Reels) 
Nov.  A  Roman  Scandal  (Colleen  Moore). 
Dec.  Go  West  Young  Woman  (Fay  Fincher). 
Jan.  Save  Me,  Sadie  (Eddie  Barry). 

CHESTER  OUTINti  PICTURES. 

(One  Reel  Each.) 
The  Fifteen  Million.    Vol.  42;  P-854. 
Considering  Posey.    Vol.  42  ;  P-854. 
Temple  Bells  and  Wayside  Serines. 
No  Coma  In  Aeoma. 
The  People  in  White. 

Editorial  Horseplay.  '  ' 

The  Simple  Life. 

Mr.  Outing  Gets  a  Soup  Dream. 

EftUITY  PICTURES. 

Silk  Husbands  and  Calico  Wives  (House  Peters). 
Eyes  of  Youth  (Clara  Kimball  Young).   Vol.  42; 
P-362. 

The  Forbidden  Woman  (Clara  Kimball  Young). 

CAPITAL  FILM  COMPANY. 
(Tu>o  Beelt  EacHi) 
Faithful  Unto  Death. 
Escaped  Convict. 
The  Square  Gambler. 

ADOLPH  PHILIPP  FILM  CORPORATION. 

(Musical  Film  Comedies — Two  Parts  Bach) 
The  Midnight  Girl. 
Oh!  Louise! 


STATE  RIGHT  RELEASES 


Special  Featured. 

Soldiers  of  Fortune  (Dwan — Seven  Parts).  Vol. 
42;  P-454. 

The  Mystery  of  the  Yellow  Room  (Chautard — 
Six  Parts). 


ARROW  FILM  CORPORATION. 
Vigilantes  (Seven  Reels). 

"Lightning   Bryce    (Serial   Featuring  Ann  Lit- 
tle and  Jack  Hoxie).    Vol.  42;  P-362. 
Blazed  Trail  Productions  (Series  of  TwoIt« 
Two-Part        North  Woods 
Dramas). 


The  Wolves  of  Wall  Street. 
The  Last  of  the  Open  Range. 
Vigilantes  (Seven  Reels). 

Blazed  Trail  Productions  (Series  of  Twelve  Two- 
Part  North  Woods  Dramas). 

HALL  ROCM  BOYS  COMEDIES. 

Dec.  2— The  Chicken  Hunters. 
Dec.  16 — Taming  the  West. 
Dec.  30 — The  Millionaire  Paupers. 
Jan.  13 — Wrong  Again. 
Jan.  27— Neck  and  Neck. 

BULL'S  EYE  FILM  CORPORATION. 

(Two-Beel  Comedies  Every  Two  Weelot  #«at- 
uHng  Oale  Henry.) 

Ham  An  

This  Way  Out. 

Lerends  of  the  Wilderness. 

(Two  Reels  Each.) 
Billy  West  Comedies. 
Haunted  Hearts. 
A  Scented  Romance. 
Hot  Dogs. 

Blue  Blood  and  Bevo. 

Bone  Dry. 

$1,000  Short 

A  Rural  Romance. 

TYRAD  PICTURES. 
Johnny  Dooley  Comedies  (Two  Reels). 

PROHMAN  AMUSEMENT  OOMPAJCY. 
Texas  Gulnan  Westerns. 
Mack  Swain  Comedies. 

The  Invisible   Ray    (Ruth   Clifford  and  Jack 
Sherrill— Serial). 

PIONEER  FILM  CORPORATIOir. 

The  Long^Arm  of ^Mannlster  (Henry  Walttal>. 

Atoii«m«nt  (Qrao*  Darlson). 

Hidden  Code. 

Sins  of  the  Children. 

Facts  and  Follies  Series. 
(One  Reel  Each.) 
Baseball  and  Bloomers. 
Back  to  Nature. 
Camping  By  Proxy 
In  the  Sweet  Dry  and  Dry 
My  Kingdom  for  a  Meal 

S.  L.  K.  SERIAL  OORPORATIOIT. 
The  Fatal  Fortune  Serial. 

D.  W.  GRIFFITH. 

The  Mother  and  the  Law. 
Hearts  of  the  World. 
The  Fall  ef  Babylon. 

VICTOR  KRBMBR. 

Reissue  of  Chaplin  Burlesque  on  Canan 

(Four  Reels). 
Feb.     1 — Reissue      of      The  Cbampioa 

(Chaplin — Two  Reels). 
April    1 — Reissue  of  Work  (ChapliB — Tw« 
Reels). 

May     1 — Reissue  of  By  the  Sea  (Cb^ti. 

lln— One  Reel). 
March  1 — Reissue    of    Jitney  Blopsmsat 

(Chaplin— Two  Rieis). 

W.  H.  PRODUCmONS. 

The  Superman  (Six  Parts).  Vol.  4t;  P-IS4. 
Reissue  of  Seven  OllTe  Thomas  Trlaaals  Fj- 

duetlona 
■psslal  flhaplla  Retosvs. 


Better  Equipment 

CONDUCTED  BY  E.T.  KBYSER 


How  Would  You  Lay  Out  and  Equip 

This  Proposed  Picture  Theatre? 


A SUBSCRIBER  to  the  Moving  Pic- 
ture World  who  is  considering  the 
erection  of  a  new  picture  theatre 
sends  us  a  rough  sketch  of  his  proposed 
floor  plan  and  requests  that  brother  ex- 
hibitors favor  him  with  any  constructive 
criticism  regarding  the  layout  that  their 
experience  dictates. 

The  plan  arrived  in  rather  crude  form, 
so  we  have  had  it  redrawn,  adhering  to 
the  dimensions  given  in  the  original  and 
submit  it  to  our  readers,  who  we  invite 
to  tear  it  apart  and  reconstruct  from 
the  fragments  something  that  they  be- 
lieve to  be  a  better  proposition. 

Three  Stores  Provided  For 

It  will  be  noted  by  referring  to  the 
plan  that  the  house  measures  eighty- 
five  by  one  hundred  and  twenty-five 
feet.  In  order  to  reduce  overhead  ex- 
pense three  stores  are  to  occupy  the 
frontage.  One  of  these  is  to  be  thirty- 
five  and  two  to  be  seventeen  feet  in 
width.  Between  the  stores  is  a  foyer 
sixteen  feet  wide  and  over  this  and  ex- 
tendiAg  for  a  short  distance  into  the 
flanking  stores  it  is  planned  to  have  a 
projection  room,  nine  by  eighteen  feet 
with  a  three-foot  motor  room  on  one 
side  and  a  four-foot  rewinding  room 
on  the  other. 

The  seating  is  arranged  in  twenty- 
three  rows,  the  twenty-fourth  and  twen- 
ty-fifth rows  being  merely  suggested  by 
a  few  chairs.  Three  aisles,  each  four 
feet  wide,  are  indicated  on  the  plan  and 


there  are  four  exits  provided  for  on 
each  side  of  the  house. 

Our  friend  evidently  proposes  to  be 
prepared  for  personal  appearances  and 


Tell  Us  About  It 

THIS  department  exists  for 
the  purpose  of  spreading  the 
glad  tidings  of  anything  in 
the  way  of  equipment,  its  use  or 
arrangement  that  makes  or  saves 
money  for  picture  theatres  or  stu- 
dios. 

The  door  is  wide  open  and  the 
lid  entirely  absent  to  any  exhib- 
itor, house  or  studio  manager  or 
manufacturer  who  has  a  story  to 
tell  or  a  device  to  describe,  the 
reading  of  which  will  tend  to  in- 
crease efficiency  in  the  showing 
or  making  of  films. 

Send  photos  and  diagrams  when- 
ever possible  and  address  your 
communication  to  "Better  Equip- 
ment" Department,  Moving  Pic- 
ture World. 


tiiiiiinililltlliiiiiiiiiuimiiiiriiiiiiiii 

the  efforts  of  the  local  dramatic  club, 
as  he  has  allowed  for  rather  ample  stage 
space.  The  screen  is  a  trifle  over  thirty- 
three  feet  distance  from  the  first  row  of 
seats. 

While  the  engraver's  boy  was  deliver- 
ing the  plan  cut,  Kinsila,  Edward  Ber- 


Ground  Floor  Plan  As  Submitted. 

What  would  you  suggest  as  Improvements? 


nard,  you  know,  the  man  who  wrote 

"Modern  Theatre  Construction,"  drifted 
in.  We  showed  him  the  plans  and  asked 
him  to  contribute  a  few  ideas. 

Kinsila  Contributes. 

He  said:  "Tell  him  to  make  his  house 
in  amphitheatre  form,  each  succeeding 
row  about  five  inches  above  the  row  in 
front.  This  will  leave  the  aisles  with  an 
easy  ramp,  and  elevate  the  last  rows 
enough  for  him  to  install  the  stores  un- 
derneath the  last  rows  and  on  a  level 
with  the  street.  This  would  give  him 
all  his  seating  on  the  one  floor  and 
economize  greatly  in  the  construction 
of  the  house. 

"The  lobby  of  the  theatre  should  be 
at  least  about  twenty  or  twenty-five 
feet  wide,  with  either  side  or  inter- 
mediate tunnels  ramped  into  a  cross 
aisle  dividing  the  house  in  half.  This 
will  give  him  his  entire  area  for  seat- 
ing, with  a  generous  lobby  and  two 
shallow  stores  underneath  on  the  street 
level.  It  will  also  afford  ideal  sight  and 
projection  lines." 

We  can  see  the  store  rent  profiteering 
scheme  go  blooey  if  Kinsila  gets  the 
job,  but  as  it  would  certainly  make  for 
better  interior  arrangement  there  are 
extenuating  circumstances. 

Richardson  Lays  Down  the  Law. 

Kinsila  had  hardly  vanished  down  the 
elevator  before  Richardson  hove  into 
sight.  tVe  grabbed  him  with  one  hand 
and  waved  the  plans  at  him  with  the 
other.    "How  about  it?"  we  asked. 

Richardson  glanced  over  the  layout 
until  his  eye  caught  the  projection  room. 
Then  he  unlimbered  and  began  shooting. 
When  Richardson  gets  talking  on  this 
subject  all  speed  laws  are  off,  so  we 
hung  out  a  distress  signal  and  the  young 
lady  who  explains  our  absence  to  bill 
collectors  proceeded  to  catch  his  con- 
versation with  the  aid  of  the  late  Sir 
Isaac  Pitman.  And  here  it  what  she 
caught  on  the  fly :  > 

"As  to  the  front  wall  of  the  room,  if 
your  inquirer  will  follow  driections  as 
per  the  handbook  he  will  get  the  best 
there  is  to  be  had.  That  same  holds 
good  in  the  entire  construction  of  the 
room." 

(We  believe  that  Richardson  would 
sell  handbooks  at  a  missionary  meeting. 
But  it's  a  good  book  all  right  and  would 
probably  enable  the  missionaries  to  give 
good  educational  shows  to  prospective 
converts.  Ed.) 

"As  to  the  floor  plan,  as  shown  in 
drawing,  would  suggest  that  more  space 
is  devoted  to  the  projection  room  prop- 
er than  is  at  all  necessary.  The  extra 
space  does  no  harm,  but  why  use  eigh- 
teen feet  for  that  room  and  allow  only 
three  feet  for  the  motor  room  (pre- 
sumable motor-generator  room),  which 
is  too  small. 

"I  would  suggest  the  following  change: 
Add  two  feet  to  motor  room,  making 


I 


January  17,  1920 


THE   MOVING   PICTURE  WORLD 


477 


At  the  Power  Plant  of 
Clune*s  Studio  at  Los  An^eles.Calif. 
the  Equipment  is  100% 

W^stinghouse 


mfHRtEUNlT  Wes^BouseMotor-Generaisf 
~AlsoDave  Barrett ,  the  chief  eJectrioMh,  who  had  charge 
of  the  installation. 


Three  Unit  Motor-Generator 

The  three  unit  150  kw.  Westinghouse  motor-generator 
illustrated  was  installed  and  placed  into  operation  five  hours 
after  the  above  photograph  was  taken.  Undoubtedly  quick 
work,  but  it  is  nothing  unusual  for  motion  picture  studios  where 
ability  and  efficiency  are  performing  many  unusual  things. 

It  is  iriteresting  to  note  that  within  three  months  of  the 
time  this  installation  was  made,  another  three-unit  75  kw. 
Westinghouse  motor-generator  was  ordered.  This  new  equip- 
ment is  to  be  operated  in  parallel  on  a  common  bus  with  the 
150  kw.  unit. 

100%  WESTINGHOUSE 

It  is  significant  to  say  that  everything  in  the  Clunes  plant 
is  WESTINGHOUSE. 


Westinghouse  Electric 
&  Manufacturing 

Company 
East  Pittsburgh,  Pa. 

Sales  OWces  la  all  Large 
American  Cities 


/'westinghouse^  , 
^v.  electric 


The  THR£E  UNITequipment  Shouts  lat&r.installed  and  operating 


I 


478 


THE  MOVING  PICTURE  WORLD 


January  17,  1920 


"NEWMAN"  Brass 
Frames  and  Rails 

Mr.  lixhibitor: 

Don't  you  real- 
ize that  not  alone 
docs  "NEWMAN" 
stand  for  QUAI^ 
ITY,  but  also  OR- 
IGINALITY? 

Wc  arc  Origina- 
tors of  every  con- 
ceivable style  of 
frame  in  which  to 
properly  display 
POSTERS  and 
PHOTOS. 

YOU  will  eventually  use  brass 
frames.     WHY  not  now? 
Get  our  Latest  Catalonue.  It  is  ynurt  tor 

the  aakint/. 
Wg  manutaotura  tho  Irnmiit  In  varloui  flnllhM 
wblch  do  not  require  pollthlnu- 

The  Newman  Mfg.  Co. 

ESTAIILISIIED  1882 
717-19  Sycamore  Strret,  Cincinnati,  O. 
<8  W.  Washington  Street,  Oiicaso,  III. 
Caoadlao  IleprMrntatlvo— J.  T.  Malono,  337  Bluery 

Ktri'ot.  Montreal.  Canada. 
Parinn  Ciinm-'i.  A.  ,\Iit(iUf«.  Han  Itandaco,  Oal. 
Framci,  Eaiclii.  Grillei.   Rallt,  Slant.  Ctioppen, 
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THE  CINEMA 

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arn'35tol00aWee 

BECOME  A  PROFESSIONAL 

PHOTOGRAPHER 

B  1  K  opportunities 
NOW.  Qualify  for  this 
fn.scinating  profession. 
Tliree  months'  course 
covers  all  branches: 

Picture — Commercial — Portraiture 

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PraoUcal  Inntnirtlon;  iiioilorn  eQulpment^  Day  or  eming 
olaMM;  easy  terms.  The  School  of  U^ooifnlzod  Superi- 
ority.   Call  or  write  for  complete  cataloK  No.  SS. 

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it  five  feet  wide  and  one  foot  to  the 
rewinding  room,  making  it  four  feet 
wide.  This  will  leave  a  projection  room 
sixteen  feet  wide  by  nine  feet,  front  to 
back,  with  a  ten-foot  ceiling.  This  is 
ample,  even  though  a  stere^pticon  and 
spot  be  used. 

"If  your  inquirer  wants  a  really  effi- 
cient room  he  must  have  fresh  air  inlet 
ducts  entering  at  or  near  floor  line, 
and  in  such  position  that  when  the  air 
is  pulled  out  of  the  ceiling  vent  pipe 
there  will  be  a  circulation  of  air  in  all 
parts  of  the  room.  He  MUST  provide 
running  water,  with  basin,  and  should 
have  toilet  facilities  also. 

Walls  and  Ceilings  Black. 

The  walls  and  ceiling  should  be  dead 
black,  or  a  very  dark  green.  No  lights 
should  be  allowed  to  burn  in  the  room 
when  projection  is  in  progress!  unless 
observation  ports  of  at  least  twenty- 
four  inches  be  provided. 

Small  observation  ports  and  light  in 
the  projection  room  are  prolific  causes 
of  poor  results,  as  they  make  it  imprac- 
tical for  the  projectionist  to  have  aclear- 
cut,  sharp  view  of  his  screen.  Large 
ports  and  a  fairly  light  room  are  permis- 
sible, but  the  size  must  NOT  be  less  than 
twenty-four  inches  square,  though  the 
ports  may  be  covered  with  plate  glass, 
in  the  center  of  which  a  hole  four  to 
six  inches  in  diameter  has  been  cut,  or 
thin  photographic  glass  may  be  used 
without  the  hole. 

"If  glass  is  used  it  must  not  be  set 
vertically,  but  on  a  slant  of  about  two 
inches  to  the  foot — the  bottom  that  mcuh 
further  out  than  the  top,  to  kill  the  re- 
flection. It  must  be  readily  removable, 
or  on  hinges,  for  cleaning. 

"But  regardless  of  whether  large  ports 
are  used  and  some  light  allowed,  the 
projection  room  walls  must  be  black  or 
very  dark  green.  This  is  to  kill  the 
glare  which  is  present  with  light  colored 
walls. 

Two  Projectors  Suggested. 

"As  to  equipment,  I  would  suggest  two 
projectors,  and  a  spot  and  stereopticon, 
if  there  be  use  for  the  latter.  A  motor 
generator  if  the  current  is  A  C,  a  volt 
and  ammeter,  located  on  the  front  wall 
of  the  projection  room,  where  they  will 
be  under  the  eye  of  the  projectionist  at 
all  times,  and  a  rewinder  geared  down 
so  that  it  will  require  not  less  than  eight 
minutes  to  rewind  a  thousand  feet  of 
film. 

"This  rewinder  should  be  motor 
driven  and  so  arranged  that  the  motor 
will  automatically  stop  the  instant  the 
rewinding  is  done. 

"In  addition  there  should  be  a  hand 
driven  rewinder  for  inspection  purposes. 

Projection  Room  Circuit. 

"The  projection  room  electric  circuit 
should  be  not  less  than  a  size  capable 
of  carrying  the  full  projection  room  load 
with  five  per  cent,  voltage  drop. 

"Anything  less  means  waste,  which  is 
registered  on  the  meter.  The  projector 
outlets  should  come  out  of  the  floor 
directly  behind  each  machine,  and  four 
feet  from  the  front  wall," 

Having  thus  expressed  i  himself  re- 
garding the  projection  room,  the  editor 
of  the  Projection  Department  called  at- 
tention to  the  fact  that  owing  to  the 
angle  of  vision  from  the  sides  of  the 
front  rows?  those  seats  provided  for 
outside   of   a   line   drawn   from  outer 


aisle  seats  in  row  ten  to  the  outer  edge 

of  screen  should  be  eliminated. 

What  a  Heating  Man  Advisee. 

Later  in  the  day,  we  were  favored  with 
a  call  by  Henry  N.  Dix,  Jr.,  of  the 
American  Radiator  Company's  architec- 
tural department.  We  showed  him  the 
plans  and  suggested  that  he  make  a  few 
remarks  on  the  subject  of  a  heating 
plant. 

Mr.  Dix  took  the  plans  back  to  his 
office  and  promptly  came  across  with 
the  following  communication: 

I  would  suggest  that  the  boiler  room  be 
placed  under  the  stage  and  not  below  the  (tores 
as  iR  usually  done.  By  doing  this  the  problem 
of  heating  In  greatly  simplified  and  radiators 
may  be  placed  on  or  near  the  floor  In  the  front 
of  the  theatre  near  the  orchestra  pit.  To  do 
this  may  require  that  the  theatre  be  narrowed 
a  few  feet  in  order  to  allow  a  coal  wagon  to 
pa8»  to  the  rear  through  the  side  alleys.  In 
this  case  this  does  not  seem  a  great  hardship 
as  the  building  is  now  unusually  wide. 

SnKgeata  Two  Bollem. 

I  would  strongly  suggest  that  two  trailers 
be  used  for  heating,  each  holler  at  least  7B  Per 
cent,  of  the  size  which  would  t>e  used  in  case 
only  one  boiler  wan  installed.  With  such  an 
arrangement  one  boiler  alone,  by  forcing,  would 
be  capable  of  beating  the  theatre  satisfac- 
torily in  case  the  other  boiler  was  broken  or 
otherwise  out  of  use.  Where  only  one  boiler 
is  Instill  led,  a  brolieD  boiler  means  a  complete 
shut-down  of  the  theatre  for  several  days, 
during  wblch  time  many  times  the  cost  of  the 
extra  boiler  is  lost  in  revenue  at  the  box  offlce. 
Other  than  this,  such  an  arrangement  of  twin 
boilers  is  much  more  economical  from  the  fuel 
standpoint,  great  economies  being  affected  in 
the  mild  days  of  spring  and  fall  when  only 
one  boiler  is  needed. 

SelectInK  the  Boiler. 

When  selecting  the  boiler  I  believe  that 
there  are  at  least  four  things  to  bear  In  mind, 
namely :  First  cost,  efficiency  or  economy,  na- 
ture of  care  boiler  will  require  and  lastly, 
"water  line." 

The  (Irst  three  of  these  are  closely  related, 
first  co8t  being  the  least  Important.  A  theatre 
Is  built  with  the  idea  of  mailing  the  capital  In- 
vested pay  large  dividends :  therefore,  it  seems 
that  If  by  spending,  let  us  say,  several  hundred 
dollars  extra  on  the  boiler  and  beating  equip- 
ment one  can  through  the  increased  elOcleocy 
or  economy  of  the  plant  show  a  saving  In  fuel 
and  operating  cost  of  at  least  20  per  cent,  on 
the  extra  money  Invested,  such  an  expenditure 
is  well  worth  while,  indeed  it  would,  if  necessary, 
be  good  business  to  borrow  this  extra  money  at 
6  per  cent. 

The  Queatlon  of  "Water  Line." 

The  question  of  "water  line"  Is  of  vital  im- 
portance in  the  case  being  considered  because 
the  lower  the  water  line  of  the  boiler  the  less 
excavation  Is  necessary  for  the  boiler  room.  This 
means  a  corresponding  saving  in  cost  of  build- 
ing construction  due  to  this  lesser  excavation, 
and  the  lesser  amout  and  cost  of  foundation 
walls. 

As  for  the  location  of  the  radiators,  I  would 
suggest  that  wail  radiation  be  used,  the  side 
walls  recessed  to  a  depth  of  five  inches  in  order 
that  this  radiation  may  l>e  set  therein  and  not 
project  into  the  aisle  space. 

It  Is  needless  to  say  that  a  downfeed  system 
is  perhaps  the  most  satisfactory  for  this  and 
the  average  theatre.  By  this  I  mean  that  the 
supply  piping  is  run  somewheres  above  the  rad- 
iators and  the  return  along  or  below  the  Hoor 
bacl{  to  the  boiler. 

For  ISconomy. 

In  tbc  Interest  of  economy,  I  have  one  more 
suggestion  to  make,  naemly :  That  there  be  a 
separate  supply  and  return  main  for  the  radia- 
tors to  be  lnstalle<l  in  the  stores  and  offices. 
By  closing  the  valves  on  theee  lines  in  the 
bolkr  room,  a  large  economy  of  fuel  is  obtained 
during  such  times  as  the  theatre  l.s  in  use 
and  the  stores  closed.  That  is,  steam  would 
only  be  used  to  heat  the  theatre  and  none  need- 
lessly wasted  by  heating  closed  stores. 

On  the  other  hand,  there  will  undoubtedly 
be  times  such  as  mornings  when  beat  is  needed 
In  tho  stores  and  not  in  the  theatre.  The 
additional  cost  of  such  piping  would  not  be 
prohibitive  and  the  economies  obtained  would 
pay  handsome  dividends  on  the  additional  in- 
vestment. 

1  ,  If  anyone,  itianufacturer  or  exhibitor, 
Jj»s  further  suggestions  to  make,  this 
department  is  wide  open  for  their  re- 

■Vfeption  and  publication.  " 


THE   MOVING   PICTURE  WORLD 


DRY  YOUR  FILMS  FASTER! 

Quick  handling  of  your  wet  film  places  you  in  the  right  position 
to  increase  the  capacity  of  your  laboratory  with  nb  increase  of 
floor  space.  Air  conditioned  to  the  right  temperature  with  the 
proper  amount  of  humidity  enables  you  to  produce  the  feet  of 
film  demanded,  no  matter  whether  the  outside  atmosphere  is 
warm  and  wet  or  cold  and  dry. 


REG.  U.  S.  PAT.  OFF. 


AIR  CONDITIONING  SYSTEMS 

deliver  the  right  air  to  your  laboratory  all  the  time,  thereby 
stopping  guesswork  about  your  daily  film  output.  These  sys- 
tems are  mechanically  correct — 60  years  of  constantly  improved 
engineering  experience  is  built  into  them.  They  are  installed 
with  very  little  inconvenience,  require  slight  attention  after  in- 
stallation, and  make  a  noticeable  return  on  your  investment 
the  first  day  of  operation.  Together  with  the  W.  L.  Fleisher 
engineering  and  construction  organization  we  manufacture  and 
install  these  systems. 

The  Fleisher  symbol  means  service;  the  Sturte- 
vant  trade-mark  means  reliable  apparatus. 
Let  us  send  you  the  booklet  "Climate  Doctors.'''' 

B.  F.  STURTEVANT  COMPANY 

HYDE  PARK,  BOSTON,  MASSACHUSETTS 

AND  ALL  PRINCIPAL  CITIES 


480 


THE    MOVING    PICTURE  WORLD 


January  17,  1920 


SPECIAL 

ROLL 

TICKETS 


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the 

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GUARANTEED 

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MOVING  PICTURE  THEATRES 

Brery  gutc— total  2t,3<M:  by  Stataa,  UM 

Par  M. 

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tlS  mannfactorera  and  atadloa  4.M 

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FarliMr  Pardairian: 

iLF.WILLIAMS,166W.AdanisSUChieaso 


LA  CINEMATOGRAFIA 
ITAUANA  ED  ESTERA 

OnUlal  Oivan  of  thm  Italian  Clnmatosrapli  Union 

Published  on  the 
16th  and  30th  of  Each  Month 

FanltB  Sabaerlptloa :  n  franea  fm  aoMm 

Bdltorlal  and  Bnaineas  Offieaa: 

Via  Camiana,  31,  Turin,  Italy 


PEBFBCnON  IN  PROnCTIOK 

Gold  King  Screen 

10  Daj**  Trial 

N*.  1  and*.  T(«.;  N*.  *  6r«da.  Ma. 
Stratchara  Inclndad 
Try  bafort  you  buy.  Sold 
■M  th*  laadlnx  lonly  dealan 
thraaghoat  the  aeonnr. 

Factory,  ALTUS,  OKLAHOMA 


For  Color  Effects 
Use   ^eec^  Hoods 

Oalan  Ara 

Beautiful,  Brilliant 
and  Permanent 

Hoods  Slip  Orer  the  Balb 

WAT  AHBAD  OF  DIP 
AND     LESS  COSTLY 

JSi  L  "  IS  w:  Reynolds  Electric  Co. 


Lampi 


426  S.  TalRiM  Am..  Chloago,  III. 


Nicholas  Power  Company  and  Fox  Film 
Join  in  Great  Foreign  Trade  Drive 


THE  announcement  that  the  Nicho- 
las Power  Company  has  given  the 
Fox  Film  Corporation  the  agency 
for  the  sale  of  Power's  Cameragraphs 
m  France,  Belgium  and  Switzerland,  is 
one  of  the  most  interesting  trade  news 
items  that  the  film  industry  has  received 
in  many  years.  Not  only  does  this  in- 
dicate that  these  two  great  organiza- 
tions have  consummated  an  important 
contract,  but  also  that  the  Nicholas 
Power  Company  has  completed  its  great 
chain  of  noted  foreign  representatives. 


Edward  Earl. 

When  Mr.  Fox  decided  to  enter  the 
foreign  field,  one  of  the  first  matters 
considered  was  the  adoption  of  a  pro- 
jector which  would  be  well  known  to 
all  foreign  exhibitors,  and  as  a  result 
of  his  investigations,  he  sought  the 
agency  for  the  Cameragraph. 

Spain's  King  a  Power's  Patron. 

In  a  number  of  great  international 
competitive  tests  Power's  Cameragraph 
has  received  first  honors,  so  that  it  is 
today  universally  recognized  as  a  pro- 
jector of  the  first  class. 

One  of  the  most  exacting  and  impor- 
tant international  tests  was  made  when 
the  Power's  projector  won  out  against 
a  great  field  of  competitors  at  the  time 
the  King  of  Spain  purchased  the  Ameri- 
can Power's  Cameragraph  for  the  use 
of  the  royal  family. 

The  details  of  the  contract  were  ar- 
ranged by  J.  Leo,  vice-president  of  the 
Fox  Film  Corporation,  and  W.  C.  Smith, 
general  manager  of  the  Nicholas  Power 
Company,  and  they  have  made  working 
arrangements  which  are  already  show- 
ing important  practical  results. 

The  Power's  Pioneered. 

The  pioneer  period  of  introducing 
American  motion  picture  machines  in 
foreign  fields  was  almost  exclusively  the 
work  of  the  makers  of  the  Cameragraph, 


and  the  fact  that  today  American  motion 
picture  machines  dominate  throughout 
the  world  is  very  largely  the  result  of 
the  aggressive  export  policy  of  Edward 
Earl,  president  of  the  Nicholas  Power 
Company. 


Typhoon  Fan  Company 

Acquires  T.  R.  Wilson 

THE  former  chief  of  Chicago's  Com- 
mission on  Ventilation,  T.  R.  Wil- 
son, is  now  in  charge  of  the  new 
offices  of  the  Typhoon  Fan  Company  at 
64  West  Randolph  street,  Chicago. 

Mr.  Wilson  was  also  the  test  and  sur- 
vey engineer  for  the  Chicago  Commis- 
sion on  Ventilation,  as  practically  all 
the  tests  and  much  of  the  research 
work  of  the  commission  were  conducted 
l)y  him. 

The  experience  acquired  during  his 
former  activities  is  now  at  the  disposal 
of  the  Typhoon  Company's  clients. 

Comfort  Under  Averse  Condition*. 

The  Typhoon  Fan  Company  is  pleased 
to  announce  that  the  principle  on  which 
Typhoon  cooling  is  made  possible  was 


William  Fox. 


iiiiiiiiitiitiiiiiiiiiiiiiiitiiiiiiiiii 


demonstrated  and  proven  by  tests  under 
the  direction  of  the  Chicago  Commission 
on  Ventilation  conducted  under  actual 
working  conditions  with  numerous  sub- 
jects and  widely  varied  conditions  of 
temperature  and  humidity. 

These  tests  demonstrated  that  it  is 
possible  to  maintain  perfect  comfort 
even  under  the  most  adverse  tempera- 
ture conditions  obtained  in  the  warmest 
parts  of  the  United  States,  provided  air 
IS  supplied  at  a  sufficient  velocity. 

This  principle  is  perfectly  demon- 
strated by  the  Typhoon  cooling  system 
which  delivers  air  to  the  audiences  or 
patrons  with  an  air  motion  of  sufficient 
velocity  to  break  up  the  aerial  envelope 
surrounding  the  body,  thus  allowing  a 
natural  dissipation  of  the  excess  heat 
generated  by  the  body. 


January  17,  1920 


THE   MOVING   PICTURE  WORLD 


481 


Simplifies  Projection — 
Improves  Pictures — 


Lessens  Cost — 

Motion-picture-theatre  owners,  as  well 
as  projectionists,  who  are  using  WEST- 
INGHOUSE  MAZDA  LAMPS  for  motion 
picture  projection,  are  highly  elated 
with  the  results. 

Not  only  does  the  use  of  this  light 
source  mean  better  pictures  and  there- 
fore more  pleased  patrons,  but  it  also 
means  a  considerable  saving  in  dollars 
and  cents  in  the  operating  cost.  Fur- 
thermore, it  does  away  with  the  in- 
jurious carbon  gas  and  dust  produced 
by  carbon  arc  lamps,  and  simplifies  pro- 
jection. 

Write  for  pamphlet  which  describes  in 
detail  the  use  as  well  as  the  advantages 
of  these  lamps. 

Westinghouse  Lamp  Company 

165  Broadway,  New  York  City 

Sales  Offices  and  Warehouses 
Throughout  the  Country 
For  Canada: 
Canadian   Westinghouse  Co.,  Limited 
Hamilton,  Ontario 


GUARANTEED  BY  THE  NAME 


WESTINGHOUSE 
MAZDA  LAMPS 

For  Motion  Picture  Projection 


482 


THE   MOVING   PICTURE  WORLD 


January  17,  1920 


4  K.  W.  Electric  Generating  Set. 

M  or  11*  TolU  for  itatlonary  or  portakU 
moTlng  pl«tur«  work  and  theatre  llgkl- 
Int  Smooth,  tteady  current,  no  flicker. 
Portable  type  with  cooUnc  radUtar  aU 
Mlf-amtalncd. 

■•ad  for  BoUetln  Na.  M 

Universal  Motor  Co. 
OSHKOSH,  wise. 


Carl  Boiler  &  Brother 

Theatre  Architects 

BIDOa  BUILDING.  KAN8AB  CTTT.  MO. 
Oon*Blt*Dt*   to   othm  enklMta. 
Adilnn  to  ownon  t««»i«ii«  Pl»«>» 
UMBlflaKUoa*   of   oooUowUMtf  th«»tn«. 


MIRROROID 

The  Perfect  Projection  Screea 
OTSR  U.IM  IN  uaa 

Write  fer  Sample  aad  Qaetadeaa 

H.  C.  CENTER  &  CO. 

NKWEUROH.  N.  T. 


ROMAYNE  COMEDIES 

Amenc  the  Beet  Two-Keelers  on  the  Market 
WBIT>  OB  WIU 

ROMAYNE  SUPERFILM  CO., 

LOS  ANGELES 


Standard  Motion  Picture  Co. 

Set  aoquainted  with  our  price* 
ana  /aolWiee  for  hanttUng  vowr 

DEVELOPING— PRINTING 
TITLES— TINTING 

AK  Werk  Gaaranteed— SerTlee  the  Beei 
Addnea: 

IM7  Mallen  BMt..  CMeeae-Ptieee;  Cmtnt  «t«7 


Kinarko  Carbons 

TOUR  DBALBR.  OH 

CARBON  IMPORTS  CO. 

1W.I1V114  Wert  4SBd  St..  New  Tark  0*r 


National  Electric 
Ticket  Register  Co. 

lUortaatann  <t  Mame  P«ke>  1mm- 
tna  tot  Mortnf  Pletare  tke- 

»tne  end  BnUanBie.  Bold  dbeot  or 

tkimub  V"  fleelir.   

NATIONAL  BLKCmC 
nCKBT  SBOI8TKB  OOICPANT 
1511  Nietll  Bna(««i 
St.  Leal*.  Me..  U.  S.  A. 


Sam  Spedon  Butts  Into 

the  Architectural  Game 

WE  ARE  indebted  to  Sam  Spedon 
for  the  following  suggestion. 
The  use  of  the  arcade  in  many 
of  our  western  cities  suggests  a  new 
plan  of  building  a  theatre  that  would 
combine  a  profitable  investment  and  a 
very  beautiful  structure. 

A  rotunda  at  one  end  or,  if  desired, 
at  both  ends  would  serve  as  lobbies  to 
the  theatre,  stores  being  built  with  en- 


Sfrtet 


bling  of  the  various  parts,  that  the  build- 
ing of  one  Stereospeed  camera  necessi- 
tates a  month  of  time. 

To  superintend  this  work,  the  Motion 
Picture  Producing  Company  has_  secured 
the  services  of  Maxmilian  Veith,  for- 
merly supervisor  of  the  mechanical  de- 
partment of  the  Automatic  Motion  Pic- 
ture Corporation  and  rated  as  one  of 
the  greatest  experts  on  precision  camera 
construction. 


A  Nice  Order. 

Paramount  Theatres,  Ltd.,  a  subsidiary 
company  of  the  Famous  Lasky  Film  Ser- 
vice and  Regal  Films,  Ltd.,  Toronto,  has 
placed  an  order  for  $45,000  worth  of 
equipment  for  present  and  prospective 
moving  picture  theatres  which  it  con- 
trols. The  order  includes  Simplex  pro- 
jection machines,  Hertner  Transverters, 
Simplex  ticker  vendors,  Caille  ticket 
choppers.  Lightning  coin  changers,  Cres- 
cent spotlights,  Kinarko  and  Speer  car- 
bons, etc.  The  order  was  placed  with 
the  Perkins  Electric  Company  of  Tor- 
onto, Montreal  and  Winnipeg. 

George  F.  Perkins  recently  bought  250 
Lightning  coin  changers  at  Chicago  but 
delivery  of  these  machines  has  been 
delayed  because  it  is  necessary  to  change 
them  to  accommodate  the  various  sizes 
of  Canadian  currency.  Mr.  Perkins  has 
also  announced  that  he  recently  sold 
275,000  Kinarko  carbons  to  a  Chicago 
supply  house  for  sale  in  the  United 
States. 


Sfrect 
Suggeeted  Plan. 

trances  from  both  street  and  rotunda. 

If  the  theatre  were  built  on  a  second 
story,  approached  by  a  spacious  and  ar- 
tistic stairway,  the  arcade  could  run  the 
whole  length  of  the  building  and  allow 
of  stores,  suggested  by  dotted  lines, 
being  built  the  whole  length,  with  en- 
trances from  both  street  and  arcade. 
The  attraction  of  a  plan  of  this  kind 
is  evident,  as  it  permits  of  shopping, 
dining  and  promenading  in  the  arcade. 

Motion  Picture  Producing 
Company  Has  New  Plant 

ANOTHER  stride  in  the  advance- 
ment of  the  Motion  Picture  Pro- 
ducing Company  of  America  is 
evidenced  in  the  completion  of  a  new 
machine  shop  at  121  West  Fifty-second 
street.  New  York,  in  which  will  be  manu- 
factured Stereospeed  cameras. 

The  new  shop  will  house  the  mechani- 
cal department  of  Stereospeed  Prodtic- 
tions.  Inc.,  and  is  being  opened  in  antic- 
ipation of  the  demand  for  this  camera. 
It  is  planned  to  have  at  least  five  of 
these  cameras  in  operation  within  six 
months. 

One  Month  to  Build  Camera. 
Mr.  Emlay's  invention  is  a  camera  of 
such  perfect  balance  that  the  variation 
of  a  thousandth  of  an  inch  would  prove 
disastrous  to  its  mechanism.  Such  care 
is  required  in  the  making  and  assem- 


SAVE  COAL  by  conserving  electricity 
by  the  use  of  proper  electrical  equipment. 
"Motion  Picture  Electricity,"  by  Hallberg, 
280  pages,  postpaid  for  $2.50.  Chalmers 
Publishing  Company,  516  Fifth  avenue, 
New  York. 


"THE  BIOSCOPE" 

The   Representative   Weekly  Joanal 
of  the  British  Film  Indaatry 
St  laeeM  iBtweet  te  all  tHie  bar  ar  n«  nmm 

ornciB:   

(5,   SHAFTMBUBT  AVSNm 
LONDON,  W.  L 
■eeotBMo  ana  ttm  ea  m«1 
FonUB ■obeartvOou:  OaepmadtM) 


Tran^^rfeR 


Automatleally  sQRpUes  only  sueh  Tdtafls  as 
arc  requlree.  No  waste  of  current  In  liallart 
HBRTNBR  ELECTRIC  CO. 
Weet  114th  Street.  CTeTelaad,  OMa 


MACHINES 
THEATRE  EQUIPMENT 

AND  SUPPLIES 
WRITE    FOR  CATALOa 

ERKER  BROS.  OPTICAL  CO. 

ST.   LOUIS.  MO. 


January  17,  1920 


THE   MOVING   PICTURE  WORLD 


483 


(P&tonti  Pending) 
Price  of  Machine,  Complete 
$16.50 
inclading  ten  sticks  of  compound 


fO    SIICK^  1 

Keep  in  a  .1 
Cool  Plate  i 

Hferner's  New  Life  for  Films  Compound 

For  0««  ij>  Werner'.  Film  Waling  M.cKine. 

^^^O.-Jsr  Dl.-K(  trom  WERNER  FILM  PROTECTpR  MFC-  CO. 

,    Price,  SI. 00   \  ■ 

Price  per  Box  of  Ten  Sticks  $1.00 

In  Lots  of  Ten  Boxes  $.75  per  box 


A  SMALL  INVESTMENT- 
LARGE  RETURNS^ 

This  Machine  is  designed  to  apply  a  wax  compound  to  the  margin 
of  New  Films,  to  prevent  damage  during  the  first  few  runs  thru  the 
Projecting  Machine, 

The  collecting  of  emulsion  from  "green"  films  on  aperture  plate 
and  tension  springs  of  the  projector  is  in  many  cases  causing  untold 
damage  to  the  film  and  excessive  wear  to  the  projector  as  well  as 
marring  the  presentation  on  the  screen  by  jumping. 

Proper  Waxing  of  New  Films — 

Prolongs  the  life  of  the  Film. 

Eliminates  excessive  wear  on  Projecting  Machine. 

Insure  Steady  Pictures  on  the  screen. 

Prevents  tearing  of  sprocket  holes  by  emulsion  deposits. 
AND 

Saves  the  film  from  having  Oil  squirted  all  over  it  by  some 
Operator  trying  to  get  "green"  film  thru  his  machine  without  a 
stop. 

The  Werner  Film  Waxing  Machine  applies  the  Compound  ac- 
curately to  the  margin  of  the  film  and  positively  will  not  spread 
wax  onto  the  picture. 
Wax  always  in  position.   Requires  no  adjusting. 

Over  1000  in  Use  in  All  the  Leading  Theatres  and  Ezchances 

THE  WERNER  FILM 
PROTECTOR  MFG.  CO.,  Inc. 

RIALTO  THEATER  BLDG.  ST.  LOUIS,  MISSOURI 


MOTION  PICTURE  FILMS 

COMHERCiAL  DEVELOPING 
and  PRINTING 

Telephone  Audubon  3716 


ERBOGRAPH  CO. 

203-211  WEST  I46TH  STREET,  NEW  YORK 
LUOWIG  G.  B.  ERB.  Pretldent 


PERFECT  PROJECTION 

can  be  effected  by  employing  in 
your  machine  the 

Speer  "Directo-Hold-Ark''  Combi- 
nation for  Direct  Current 

and 

Speer  ^'Altemo^'  Noiseless  Carbons 
for  Alternating  Current 

Make  your  own  investigation 
of  the  merits  of  SPEER  CAR- 
BONS by  purchasing  a  trial 
package  from  your  dealer  and 
trying  them  in  your  machine. 

"The  Carbons  With  a  Guarantee** 

Speer  Carbon  Company 

St.  Marys,  Pa. 


484 


THE   MOVING   PICTURE  WORLD 


January  17,  15^0 


COMMERCIAL  LABOEATORT  WORK 

In  «U  iti  brancbet.  receirM  INDIVIDUAL  •tt«Mte«. 
Has  the  QUALITY  and  PUNCH  wfaidi  SKLL  rrimU. 

RELEASE  WORE 

Specially  equipped  for  QUANTITY  pi«4Mti«a. 
Usitorm  SUPERIOR  QUALITY  inch  aa  mntj 
EXPERTS  with  scientific  snparrision  caa  predwa. 

SPECIALTIES 

If  yon  have  woric  raqnirinf  EXPHRT  SCIBNTIFIC 
knowledge,  we  arc  BEST  qnalifM  t«  d«  it. 

Empire  City  Film  Lab.,  Inc. 
345  W.  40th  St.,  New  York  City 

BrT»t  UIT  B«t.  Bvkth  mud  Nlath  Arm. 


Gundlach 

Projection  Lenses 

Can  not  be  surpassed  for  critical  dcflnitioB.  Oat- 
naas  ot  field,  brilliancy  of  image  and  illnminatkm, 
and  we  maintain  absolute  uniformity  of  quality. 
That's  the  reason  they  are  used  in  nearly  evwy 
theatre  in  the  United  States  and  Canada. 


I  IN  THE  I 

Ilens/ 


Gundlach-Manhattan  Optical  Co. 

808  So.  Clinton  Ave.,  Rochester,  N.Y. 


UNIVERSAL  MOTION  PICTURE 
CAMERAS 
AND  BASS  SERVICE 

A  Good  BUY  From  Any  Viewpoint 

Latest  200-ft.  Universal  Regular  Model  Teaaar 

lens.    Listed  for  M30.   Bass  Price. .  ^367.00 

Latest  2(H)-ft.  Universal  Internal  Shutter  dissolve. 

Lilt.  $51«.    Bass  Price  $467.00 

Universal   Pan.   and  TUt   Tripod.     List,  tlM. 

Price  $108.00 

Catalac  fra*.   Old  aamaraa  taken  In  czchanca.   C  O.  D.  telecraph 
ordsrs  skippad  sama  d«T  raealvad. 

BASS  CAMERA  COMPANY 

1*T  NOSTB  BKARBOBN  STRBT,  CDCAGO 


COERZ 

VIGNETTING  DEVICES 

We  !irc  continually  adding  new  motion-picture  devices 
to  our  well-linown  C'(iuipini'nls.  Our  latest  is  the  ROUND 
CLOSING  DIS.SOLVIXC;  AND  VIGNETTING  DEVICE  with 
.AMllKH  GEl.I.Ul.OII)  HL.ADES  for  spotlight  eflccts.  Up-lo- 
thc-niinulc  cameramen  are  using  this  new  device.  Take  the 
time  to  investigate.  At  your  dealer's  or  write  to  us  before 
you  forget  it. 

C.  p.  Goerz  American  Optical  Company 

319-M  EAST  31TH  STREET  NEW  YORK  CITY 


New  Pramlw  Patb4aeep*  witk  4-amp«r« 
BhMatat  and  Wcatan  D.  C  Voltmeter 


I. 


The 
New 
Premier 

Pathe- 
scope 

FllekerlaM 

"Safety  Standard  " 

Motion 
Picture 
Projector 

Will  run  the  "Safety  Standard"  narrow-width,  ilow- 
burning  film,  adoptad  by  the  Society  of  Motion  Picture 
Engineers. 

Can  be  aied  by  anyone,  any  time  and  anywhere,  without 

any  danger,  flre  or  insurance  restrictions. 

Labeled  by  Underwriters,  "Ehiclosing  Booth  Not  Re- 
qdired." 

Weighs  only  23  pounds.  Pits  In  a  amaU  case.  Operates  from 
any  light  socket.  The  wonderful  T4  lamp  (Just  perfected  for  us) 
givea  from  S  to  4  times  the  Ulnmlnatlon  formerly  obtainable. 
Usea  leas  than  100  watts  In  lighting  12-foot  picture  at  75  feet 
Motor  drive  and  rewind  at  varlahle  speed. 

Wa  malro     fPathescope  Prints  from  any  negative. 
TT  e  IllaHC    }  Pathesoope  Negatives  from  any  positive. 

Send  for  32-Page  Conwncing  Catalog 

The  Pathesoope  Co.  of  America,  Inc. 

Dept.  H.W. 

AeoUan  Hall,  35  West  42nd  Street,  New  York 
Agnoiet  and  Benrtot  Btationt  In  Principal  CMe$ 


PROTECT  YOUR  FILMS 

They  ara  detervlng  ot  the  bett  of  attention.  The  Mrorld'e  blogert  rtudlo*  «- 
change*  and  thMtr»»  have  found  that  It  pa>»  to  pay  mora  and  get 


-Service  puisitJunUts 

THEATRE  ACCESSORIES 

?Tti!AfRtf:^nnmfii 


ATLANTA- GEORGIA 

|"*MEWCA'a  CȣATI3T  INDCPtWDLUT  MOVING  PICTUHI  MAIL  OKDER  SUPPLY  HOU5t1 

f  SOLE 

SOUTHERN 
( DISTRIBUTOAS 


PROJECTORS 


January  17,  1920 


THE   MOVING   PICTURE  WORLD 


485 


r 


EAGLE  ROCK 

- — =FILM== — 

The  Quality  Raw  Stock 

Right  photographically. 
Will  not  go  to  pieces  in 
the  projector. 


MmU  far 


The  Eagle  Rock 
Mannfacturing  Company 

Verona,  New  Jeraey 


THEATRE  LIGHTING 

AUDITORIUM:  X-Ray  indirect  lighting  with  ceil- 
ing fixtures,  coves,  cornices  or  wall  boxes  pro- 
duces illumination  results  demanded  in  the  finest 
auditoriums.  The  newest  efifects  in  color  lighting 
are  satisfactorily  secured  only  with  X-Ray  indi- 
rect illumination. 

STAGE:  The  powerful  X-Ray  reflector,  with 
color  screen,  has  revolutionized  stage  lighting 
methods.  Better  color  values  and  light  control 
are  to  be  had  with  this  system;  with  reduced 
current. 

EXTERIOR:  The  theatre  front  must  be  flood- 
lighted with  X-Ray  projectors  to  show  its  beauty 
at  night.  Outline  lighting  with  studded  lamps 
is  an  expensive  way  to  hide  the  theatre  beautiful; 
flood-lighting  with  powerful  X-Ray  projectors 
an  economical  way  to  enhance  its  beauty. 

Write  for  our  booklet  on  complete  theatre 
illumination  with  X-Ray  lighting  equipment. 

National  X-Ray  Reflector  Co. 

NEW  YORK  CHICAGO  SAN  FRANaSCO 

235  West  Jackson  Boulevard 


Nation's  Leading  Exhibitors 


ChOOSQ 


THE  PERFECTED  AUTOMATICKET  REGISTER 

If  big  exhibitors,  who  are  known  to  be  shrewd 
buyers,  choose  the  Perfected  AUTOMATICKET 
REGISTER,  you  may  be  sure  that  it  makes  good 
on  our  claims  that — 

— It  sells  tickets  faster 

— Accounts  for  every  ticket  sold 

— Gives  an  automatic  check  on 
cash  receipts. 

Surely  you  want  further  facts.   Write  the 

AND  CASHfei^l^iREGISTER  Ca 


1731  Broadway 


New  York  City 


The  advantages  of 


EASTMAN 


footage  numbered  negative  film 
will  immediately  assert  them- 
selves in  the  final  cutting  and 
assembling  of  successive  scenes. 

Identifiable  by  the  words  "Eastman"  and 
^' Kodak"  in  the  film  margin 

EASTMAN  KODAK  COMPANY 

ROCHESTER,  N.  Y. 


486 


THE    MOVING    PICTURE  WORLD 


January  17,  1920 


CLASSIFIED  ADVERTISEMENTS 

3^  PER  WORD  FOR  SITUATIONS  WANTED  |"  ^  PER  WORD  FOR  ALL  COMMER. 
^  AND  HELP  WANTED.  MINIMUM,  $0.50  CIAL  ADS.    MINIMUM,  $1.00 


SITUATIONS  WANTED. 

LABORATORY  EXPERT,  15  years'  experi- 
ence, wants  position  where  integrity  and  busi- 
ness Initiative  are  appreciated ;  Icnows  all 
branches  thoroughly.  A.  Kaufman,  241  WyckoS 
St.,  Brooklyn,  N.  Y. 

EXPERT  PHOTOGRAPHER  on  stills;  also 
second  cameraman  on  the  motion  picture  cam- 
era. S.  Friedman,  777  Gates  Ave.,  Brooklyn, 
N.  Y. 

BUSINESS  OPPORTUNITIES. 

JAPANESE  BUSINESS  MAN.  shortly  return- 
ing to  Japan,  would  like  to  represent  manufac- 
turers or  any  other  proposition.  Sodo  Naka- 
mura,  35  6th  Ave.,  New  York  City. 

AGENCIES  WANTED  for  Bioscope  machines 
and  accessories,  carbons,  slides,  electric  generat- 
ing seta,  etc.  E.  H.  DuCasse,  merchant  and 
manufacturers'  agent.  One  of  India's  leading 
film  importers.  Bank  references  exchanged.  19, 
Chowringhee,  Calcutta,  India. 

ADVERTISING  PAYS,  you  will  agree.  Then 
why  hesitate  ordering  "Picture  Theatre  Adver- 
tising" by  Sargent,  a  volume  with  300  pages 
devoted  exclusively  to  the  ways  and  means  of 


increasing  box  office  receipts.  Postpaid  for  $2. 
Chalmers  Publishing  Co.,  516  5th  Ave.,  New 
York  City. 

EQUIPMENT  FOR  SALE. 

FOR  SALE — Feaster  rewlnders,  complete  with 
six  special  detachable  reels ;  like  new ;  used 
few  times ;  $25  ;  home  projector,  suitcase  style, 
.$100.    Leltner,  266  West  47th  St.,  N.  Y.  City. 

PLIERS  are  Important  In  the  booth,  but 
Richardson's  Handbook  plays  Just  as  important 
a  part  to  the  ambitious  projectionist.  700 
pages,  300  detailed  illustrations  ;  postpaid,  $4.00. 
Chalmers  Publishing  Co.,  516  5th  Ave.,  New 
York  City. 

OPERA  CHAIRS  from  war  camps,  booths, 
machines  and  entire  equipments  furnished  at 
half  original  cost.  Write  your  requirements. 
J.  P.  Redlngton,  Scranton,  Pa. 

CAMERAS,  ETC,  FOR  SALE. 

UNIVERSAL  MOTION  PICTURE  OUTFITS. 
Special  discount  of  15  per  cent,  to  professional 
photographers.  Send  for  our  new  catalog  No. 
121.  It's  the  biggest  little  thing  in  the  pho- 
tographic world,  chuck  full  of  wonderful  money- 


saving  values.  It's  free.  Beginners,  write  our 
Service  Department  for  money-saving  sunea- 
tions.  Let  them  help  you.  No  obllgatrons. 
DAVID  STERN  COMPANY,  "Value,  Service, 
Satisfaction  Since  1885."  1127  DAVISCO  BLDQ., 
CHICAGO,  ILL. 

A  WINNING  COMBINATION,  Universal  M.  P. 
Cameras  and  De  Vry  projectors.  The  new  Uni- 
versal with  Internal  Shutter  Dissolve  Is  the 
equal  of  any  camera  made.    Do  not  be  deceived. 

THEATRES  WANTED. 

WANTED — Moving  picture  theatre  in  live 
town  in  Iowa,  Minnesota  or  Wisconsin.  State 
full  particulars  In  answering.  Martin  &  Savage, 
New  Hampton,  la. 

MISCELLANEOUS. 

LEADER  FOR  SALE. — Colored,  new  fllm. 
$3.75  per  1,000  ft.  ;  opaque,  undeveloped  film, 
$5.00  per  1,000  ft.  Evans  Film  Mfg.  Co.,  418 
West  216th  St,  New  York  City. 

FOR  SALE  In  Ft.  Lee,  N.  J.,  tract  of  land 
500x1,000  ft. ;  beautifully  located ;  unobstructed 
view  ;  convenient  for  transit ;  suitable  for  mov- 
ing picture  studio.  Address  Box  356,  Edge- 
water,  N.  J. 


The  Best  For  The  Beat  of  Them  1 

LA  VITA  CINEMATOGRAFICA 

The  Leadins,  Indcpe'ndent  Orcan  of  Italian  Filii  Tra4e 

SUBSCRIPTION    FOR     otv    T»r»T  T  ADC    A  'WAD 
FOREIGN  COUNTRIES:               UULiijAKd  A    I BAK 

AivtTti»9wiant» :  Tariff  on  applioaUon. 

Editorial  Offlcoo:  TUSIN  (Italy)— OaUarU  NuIombIo 

"WE  NEVER  DISAPPOINT -  j^'^^^^^''''''^^'''' 

VVWIUIA^^^    i        220  WEST  42 STREET  ALLANALOWNES 
—                                 >                   ysi  EW  YORK                      GEN.  MGR. 

B.  F.  P.  on  The  Great  White  Way 

PORTER  FURNISHED  AND  INSTALLED  SIMPLEX  PROJECTORS  ALL  OVER  BROADWAY.  FOB 
FULL  PARTICULARS  SEE  'SIMPLEX  FLASH"  ON  INSIDE  OF  REAR  COVER  OF  THIS  MAOAZHaL 
PORTER  PUTS  THEM  OVER  ON  BROADWAY. 

B.  F.  PORTER,  BROADWAY'S  PROJECTION  ENCUNEER 

Cinemaquipment  Center,  Entire  Second  Flo  or,  729  7th  Ave.,  at  49th  St,  New  Toi^ 


In  Answering  Advertisements,  Please  Mention  the  MOVING  PICTUKE  WORLD 


V 


January  17,  1920 


THE   MOVING   PICTURE  WORLD 


487 


3  M(«USA  c 

COLD  FIBRE  SCREENS 


The  crowning  triumph  of  constructive  excel- 
lence and  maximum  clear,  soft  toned  reproduc- 
tion. 

The  cardinal  essential  in  attaining  the  full 
charm  of  ideal  projection. 

DistribaUn  from  CoBit  U  CMst 
Bomvltt  amd  Information  Upon  Bt%mt 

MINUSA  CINE  SCREEN  CO. 

WORLD'S  LARGEST  PRODUCERS  OF 

MOVING  PICTURE  SCREENS.        ,  , 

IC'jSKril   Bomont  and  MoTt^an    St..  Louis,  Mo.  |E>»T^^ 


Movins:  Picture  Machine  Patents  My  Specialty 

PATENTS 

William  N.  Moore 

PATENT  ATTORNEY 

LOAN  AND  TBU8T  BUILDING 

WASHINGTON,  D.  C. 

The  first  important  step  is  to  learn  wlietlier  you  can  obtain  a 
patent.  Please  send  sketcii  of  your  invention  witli  $5.00  and  I  will 
examine  the  pertinent  U.  S.  patents  and  inform  you  whether  you 
are  entitled  to  a  patent,  the  cost  and  manner  of  procedure. 


Personal  Attention 


Established  25  Years 


A^Dependable Mailing  List  Service 

Sayem  yoQ  from  30%  to  U>%  In  posl&g*,  vto.  neasbn  all  or 
■aUstwl  lift  ef  theatre*  In  aay  ttrrltMT.  Inclodn  aaxat  ef 
•zhlMtar  u  well  as  the  tticatr*  In  axMrcM.  A  list  of  pab- 
Utttr  madlnma  dMlrlng  motloD  ptstnre  new*.  UnafrUUtod 
nahaacaa  looking  for  faaturca.  Supply  hoiues  that  are  prei*- 
erlr  •bansteiaod  as  such.  Produe«n  wltk  addma  of  atmdkw, 
laboraterlm  and  offloea.  Informatlao  In  adTanec  of  theatrM 
balBS  or  to  be  boUt. 
Wit 

MOTION   PICTURE   DIKECTOSY  COMPANY 

M4  W«at  Uad  StrMt.  N«w  Tark  Phone:  Bryant  Slit 

Addressing   Mnltigraphing   Printing  lypeWrititu 


AMERICA'S  FINEST 
LABORATORY 

NOW  DOING  THE  PRINTING  AND  DEVELOPING 
FOR  AMERICA'S  FOREMOST  PRODUCERS. 

NEGATIVE  DEVELOPING 

AND  SAMPLE  PRINTS  A  SPECIALTY 
H.  J.  STRETCKMANS,  Hanacing  Director 

PALISADE  FILM  LABORATORIES 

PALISADE,  N.  J. 
OPPOSITE   I29TH  STREET 
Telephone,  Moraemere  621-(22 


PROJECTIONISTS 

Aie  jou  getting 

MAXIMUM  SCREEN  ILLUMINATION 

far 

WATTAGE  USED? 

The  llxir  (two  on  one)  LXNS  CHABT8,  ntetod  on  koad 
paper,  are  inlUUe  for  framing.  Both  C  and  D.  0.  awaae 
25  to  eo  ii  ooT«n<  wltb  Plaao-oonTex  or  Manleoui  tA-oottTtx: 
oorreot  projection  iMsa  diameter  to  avoid  wute.  aieo  oorreot  dla- 
taoot  of  rerolTlng  ehottar  from  aperture. 

Youx  proleotUm  room  la  not  oomplete  without  tbe 

LENS  CHARTS 

Send  50c  in  stamps  today!!! 

MOVING  PICTURE  WORLD 

516  FIFTH  AVE.,  NEW  YORK  CITY 


Schiller  Building 
Chicago,  III. 


Wright  &  Callandar  Baildteg 
Los  Angalaa.  CaL 


"MARTIN"  CONVERTER 

FOR  REAL 
SUN-UT  PICTURES 

PESFBCT  REEL  DISSOLVING 
WRITE   FOR   FURTHER  INFORMATION 


NORTHWESTERN  ELECTRIC  CO. 
412  8.  Heyae  Ave..  Ckloago     lOIS  Brekaw  BIdg.,  New  Yart 


In  Answering  Advertisements,  Please  Mention  the 
MOVING  PICTURE  WORLD 


BY  F.H.RICHAR.DSON 


They  Dispel  the  Darkness 
;    that  Threatens  Failure  in  the 

Moving  Picture  Business 


Order  from  Nearest  Office 


CHALMERS  PUBLISHING  COMPANY 


,  CHICAGO 

finrrick  Thralrc  BWr. 


LOS  ANGELES 

Wright  «  Callender  BIdgj 


488 


THE    MOVING    PICTURE   WORLD  January  17,  1920 

niniimniiiffliiiiiiniiiininiiminnnininininiiniiiiiiniM^ 


ADVERTISING  INDEX 
The 

Buyers '  Guide 

MANUFACTURERS  OF  MOVING  PICTURES 


Page 

AUgood  Pictures  Corp  352-53 

Arrow  Film  Corp  374-75 

Arvid  E.  Gillstrom    349 

Bulls  Eye  Film  Corp   355 

Burston,  Louis    370 

Capital  Film  Co   338 

Charles  Dazey    460 

Christie  Film  Co  372-73 

Equity  Pictures  Corp  Insert 

Famous  Players-Lasky  Corp  323-34 

First  National  Ex.  Circuit,  Inc  361-69 

Foundation  Film  Corp  358-59 

Gaumont  Co   336 

Goldwyn  Pic.  Corp  Insert 

Graphic  Film  Corp   354 

Jans  Distrib.  Corp  Insert 

Metro  Pictures  Corp  Insert 

Pathe  Exchange,  Inc  Insert 

Realart  Pictures  Corp  Insert 

Republic  Distrib.  Corp   347 

Romayne  Superfilm  Co  482 

Selznick  Pic.  Corp  339-46 

Tower  Film  Corp  376-77 

Tyrad  Pic.  Corp  360 

United  Artists  Corp  349-51 

Universal  Film  Mfg.  Co   337 

Vitagraph  Co   357 

Warner  Bros   356 

W.  W.  Hodkinson  Corp  Insert 

CARBONS  AND  CARBON  ACCESSORIES 

Carbon  Imports  Co  482 

Speer  Carbon  Co   483 

ELECTRICAL  AND  MECHANICAL  EQUIPMENT 

Amusement  Supply  Co   478 

Automatic  T.  S.  &  C.  R.  Co  485 

B.  F.  Sturtevant  Co   479 

Erker  Bros.  Opt.  Co  482 

Hertner  Elec.  Co   482 

Lucas  Theatre  Supply  Co  484 

National  Elec.  Tic.  Reg.  Co  482 

National  X-Ray  Reflector  Co   485 

Northwestern  Elec.  Co   487 

Porter,  B.  F  486 

Reynolds  Elec.  Co   480 


Page 

Typhoon  Fan  Co   486 

Universal  Motor  Co  482 

Westinghouse  Elec.  &  Mfg.  Co  477 

Westinghouse  Lamp  Co  481 

INDUSTRIAL  FILM  PRODUCERS  AND 
FILM  LABORATORIES 

Cromlow  Film  Lab   486 

Empire  City  Film  Lab   484 

Erbograph  Co   483 

Palisade  Film  Lab   487 

Rothacker  Film  Mfg.  Co   486 

Standard  M.  P.  Co   482 

LENS  MANUFACTURERS 

C.  p.  Goerz  Amer.  Opt.  Co   484 

Gundlach  Manhattan  Opt.  Co  484 

LOBBY  DISPLAYS 

Newman  Mfg.  Co   478 

MANUFACTURERS  OF  RAW  STOCK 

Eastman  Kodak  Co   485 

Eagle  Rock  Mfg.  Co   485 

MOVING  PICTURE  CAMERAS 

Bass  Camera  Co  484 

MUSIC  AND  MUSICAL  INSTRUMENTS 

American  Photoplayer  Co   335 

PROJECTION  MACHINE  MANUFACTURERS 

Pathescope  Co.    484 

Power,  Nicholas,  Co.,  Inc   492 

Precision  Mch.  Co  490-91 

Master  Mch.  Tool  Co   489 

PROJECTION  SCREEN  MANUFACTURERS 

Center,  H.  C   482 

Gold  King  Screen  Co  480 

Minusa  Cine  Screen  Co  487 

THEATRICAL  ARCHITECTS 

Carl  Boiler  &  Bro   482 

MISCELLANEOUS 

Bioscope,  The    482 

Cinema,  The    478 

Classified  Page    486 

I.^  Cinematografia  Italiana    480 

La  Vita  Cinematografica    486 

Moore,  Wm.  N   487 

M.  P.  Directorj'  Co   487 

National  Ticket  Co   480 

N.  Y.  Institute  of  Photography    478 

Premier  Title  Co   482 

Ritchey  Litho.  Corp   322 

Werner  Film  Protector  Mfg.  Co   483 

Williams,  A.  F   480 


January  17,  1920 


THE    MOVING    PICTURE  WORLD 


489 


One  division  of  the  new  factory  showing  scientific 
mechanical  equipment  used  in  manufacturing  the 

MASTER  PROJECTOR 


TO  PRODUCE  IN  FACT  AS  IN  NAME  THE  "MASTER" 
OF  PROJECTORS  —  THE  FACTORIES  IN  WHICH  THE 
MASTER  IS  BUILT  ARE  EQUIPPED  WITH  EVERY 
MACHINE,  DEVICE,  FACILITY  AND  PROCESS  THAT 
ASSURES   ITS   UNQUESTIONED  SUPERIORITY. 

Write  To-day  for  Full  Particulars 


MASTER  MACHINE 
TOOL  CO. 

2638-2640  Park  Avenue 
New  York 


CABLE:  AMSTANCO 
Phones:  Melrose 
362-363 


490 


THE   MOVING   PICTURE  WORLD 


January  17,  1920 


January  17,  1920 


THE   MOVING   PICTURE  WORLD 


MDR£  BUILDINGS  ff 
40B£  MACHINERY 
MORE  MECHANICS 

Have  Ijeen  added 
to  our  OT^aniiation 
to  help  answer  the 
loud  insistent  call 
for  simplex  that 
conies  to  us  jfl-om 
all  over  the  world. 

Considering  that  the 
SIMPLEX  SELLS  ONLY 
ON  ITS  MERITS  this 
universal  demand 
indicates  simplex 
superiority  far  more 
effectively  than  any- 
thing we  l^ow  of? 


THE   MOVING   PICTURE  WORLD 


January  17,  1920 


\ 

We  ea"e  pleased 
to  ejinounce  tliat  the 
Fox  Film  Cobporation' 
has  contracted  for  the 
sale  of  Powers  Projectors 
in  FreGice,  Bel<^ium,8Gid 
Switzerland.  Complet- 
ing the  charQ  of  noted 
concerns  representing 
the  Nicholas  Power 
Company  throughout 
the  world. 


Power's  Camepagpaphs 

MADE  AMERICAN  PROJECTORS 
INTERNATIONALLY  SUPREME 


NICHOIAS  POWER  COMPANY 


INCORPORATED 


EDWARD    EA.FRI_,  RfsfESiDEMT 

Ninety  Gold  St,  New  York,  N.Y. 


Vol.43.  No. 4 


JANUARY  24, 1920      Price  IS  Cents 


MOVING  PICTURE 


Founded  by 
J.P.Chalmers  in  1907 


t/^e  CAPITOL 

Couldnt ylccom- 
modate  the 
CrouOds  0iat 

jta  r 


mmm 


LVl 


STRONGERTHANDEATH 


PUBLISHED  EVERT  FRIDAY  BT 

CHALME.RS  PUBLISHING  COMPANY,  516  FIFTH  AVENUE,  NEW  YORK 

Subscription  Price:    United  States  and  its  Possessions,  Mexico  and  Cuba,  »3  a  year;  Canada,  $3.50  a  year;  Foreign  Countries  (postpaid), 
|4  a  year.  Entered  as  second  class  mntter  June  17,  1908,  al  the  P<isl  Office  at  New  V'  r'-  K  V  .  imder  the  Act  of  March  3,  1879. 

Copyright,  1919,  by  the  Chalmers  IHiblishlng  Coir  pMny. 


Crimson 

Skoals 

The  Freakiesi%'Wierdest,most 
Mysterious  Film  ever  placed 
on  aiiy  screen any wKere 

•'Remarkable  the  way  the  star  tackles  the  job  of  four  men.  —  it  offers  melodrama  -•  with 
action  ever  traveling  at  a  furious  pacf  as  one  incident  of  straggle  and  strife  rushes  its 

predecessor  off  the  screen    notable  feature  is  trick  photography  which  in  scene  after 

scene  shows  the  three  characters  enacted  by  the  star  in  the  same  room,  talking  to  and  at 
each  other  as  though  they  each  had  an  actor  of  their  own." 

Exhibitors  Trade  Review 

fights  and  scuffles  galore  --  pronounce  it  as  one  of  the  most  amazing  examples  of  triple 
exposure  that  the  camera  has  ever  accomplished." 

Motion  Picture  News 

"  melodramatic  production,  --  triple  exposure  introduced  into  this  picture,  and  this 

alone  should  serve  to  put  the  picture  over.  Many  will  marvel  when  they  see  the  star  appear 
as  father,  son  and  grandson,  in  one  scene  and  converse  with  one  another.  --  Happy  ending 
is  reached  after  a  most  spectacular  free  for  all  fight." 

MoviNi;  Picture  World 

novel  feature.    Dual  roles  are  uncommon  but  a  triple  characterization  is  a  novelty.  -- 
meritorious  --  camera  work  is  especially  good--." 

WiD'S 

Now  heinj  released  on  the  Monopol  state  ri^ht  co-opemtive  basis 
Wire  for  yoor  territory  immediately 

^resent^lansjor  coming Jiaiurc jprodudiom  induUe 
"THE  FLAMING  NIGHT  /   THE  IDLE  LOVER 


THE  WOLF 


Monopol  Pictures  Company 

^r>,1476  Broadway,  New  York  City 


ADOLPH  ZUKOR 

presents  \ 

A  George 

Pitzmaarice 


II 


PRODU,CTIOJ>L 


ON  VITH  . 

THE  DANCE 


Mae  Murray  anJ  David  Powell 
Q>aramountj^rtcraft  Qidure 

FAMOUS  PLAYERS^SKY  CORPORATION  _ 

AOOLPH  ZUKOR  n«>  JESSE  L.LASKY  ^^^fl 


y^OU  love  your  country  enough  to  die 
for  her,  Milt;  but  do  you  love  her 
enough  to  live  for  her?  It  means  to  be 
odious  in  every  eye,  to  eat  out  your  heart 
alone  for  you  can't  tell  your  wife,  nor  boy, 
nor  friend." 

And  in  that  black  day  when  it  became 
too  late  to  tell,  in  all  the  United  States, 
in  all  the  world  just  one  man  wrote  to 
Milt  Shanks — his  friend  Abraham  Lincoln. 

Here's  the  beat  of  the  human  heart  trans- 
lated into  a  dramatic  entertainment  that 
has  never  been  equalled  in  the  history  of 
pictures!  No  man,  woman  or  child  can 
look  at  "The  Copperhead"  and  fail  to  feel 
its  tender  pathos,  its  vital  appeal,  its 
uplift  of  emotion. 

Truly  it  is  the  one  great  American  picture 
of  today!  And  now  is  the  time  to  show  it! 

From  the  play  of  the  same  name  by  Augustus  Thomas,  founded 
on  a  story  by  Frederick  Landis.  Adapted  and  directed  by 
Charles  Maigne. 


■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■iBiaii 


ihe  man  who  served  Abe  Lmcom 


w  hats  the  second  best  book  in  the  world? 

WILLIAM  D.TAYLORS  production 

of  the  picture  is  worthi|  oF  the  boolc! 

A  NEW  mark:  TWAIN- 
paramount  ARTCRAFT  PICTURE 

PRESERTED  BY  JESSE  L  LASI<CY 

CparamountjJrtcraflCpiclurQ 


—In  his'^own  productions 

 William  S,  Hart  is  now  pro- 
ducing his^own  feature  pictures 
made  by  his  own  producing 
company  under  his  own  indi- 
vidual snpervision. 

Nine  big  special  Paramount 
Artcraft  productions  made  by 
William  S.  Hart  and  starring 
Mr.  Hart  in  stories  selected  by 
him  and  adapted  for  him— the 
sortof^stories  the  public  wants 
Mr.  Hart  to  playT^ 


The  fjrst,  now^nearing  com- 
pletion, jvill^be^announced^f^ 
release  soon.   It  ~ 
will  be  the  biggest 
and  best  William 
S.  Hart  picture 
ever  made. 


K  FAMOUS PLBfERS-LASKY  CORPORATION m 


/ 


C/>aramountj4rtcraft  Cpiclures 


I 


I 


tr 


By  George  V.  Hobart 


A  Thos.  H.  luce  Production 


>ame 


REMEMBER  it  in  "23}/9.  Hours  Leave"?  Like  this:  "I 
defy  the  world  to  question  my  statement  that  this 
is  a  100%  production."  "What  I  call  real  entertain- 
ment." "Our  customers  went  crazy  over  it."  "Absolutely 
the  greatest  of  all — the  most  satisfactory  picture  we  ever 
have  known."  "When  can  you  give  us  more  like  it?"  "A 
knock-out — stars  great."  "A  sure  fire  comedy."  "Best 
for  a  year."  "Wonderful  business  getter."  "Record  break- 
ing business  on  this." 

Tune  up  for  the  same  chorus  on  "What's  Your 
Husband  Doing?  "  There's  youth  and  love  and  lots 
of  laughter  in  it  and  all  the  peppy  plot  appeal  of 
"23/^  Hours  Leave." 

Say  "MacLean  and  May"  on  your  billboards 
and  watch  the  crowd  respond. 


FAMOUS  PLAYERS -LASKy  CORPORATION 


S  i  I  — — — If         I  — — — — W.JIII      I  !■ 

j^Q>ammount^rtcraftQ>icture 


ityani  WASHBURN 


L.AGKY  PRESENTS 


"Too  Much  Johnsoii 


"My 


Name*s 
Johnson 


99 


Here's  a  "laughing-room-only"  pic- 
ture such  as  you  don't  meet  up  with  in 
a  month  of  holidays.  It's  just  about  as 
legitimate,  bona-fide,  unadulterated, 
full-ply  comedy  as  the  screen  has  been 
able  to  accomplish  so  far.  And  it  came 
from  a  story  that  the  last  generation 
used  to  roar  at  regularly  at  least  once  a 
year.  William  Gillette's  "Too  Much 
Johnson"  has  been  a  synonym  for  the 
perfect  stage  farce  for  many  years. 
And  it  hasn't  lost  an  inch  in  pictures! 
It's  all  there  and  a  lot  funnier.  It's  full 
five  reels  of  laughter  without  a  let- 
down from  beginning  to  end.  You  can 
go  the  limit  with  "Too  Much  Johnson." 
It's  a  box-office  winner  if  ever  there 
was  onel  i 

Directed  by  Donald  Crisp 

Scenario  by  Tom  J.  Geraghty 


BOSWORTH. 


II 


BEHIND 

THE 


y>aminountj4rtcraft 
G>iclim 


'I 


New  York  City,  January  6th,  1920. 


My  dear  Mi'.  Zukor; 


! 


Congratulations  \ 


Paramount  Artcraft  has  scored  a  notable  achievement  among  reall> 
notable  Motion  Picture  Dramas  in  the  production  of  "Behind  the  Door." 

I  doubt  whether  any  screen  melodrama  ever  made  has  been  packed 
with  such  terrific  power  and  heart-stirring  action,  and  at  the  same  time 
has  exemplified  so  well  the  highest  standards  of  artistic  and  novel 
presentation. 

It  was  nothing  short  of  a  delight  to  watch  the  audiences  at  the 
Broadway  Theatre  and  to  observe  how  thoroughly  amazed  everyone 
was  at  the  sensational  story  unfolded. 

There  was  always  prolonged  applause  throughout  the  showing  of 
"Behind  the  Door,"  and  applause,  as  you  know,  is  indeed,  all  too  rare 
in  the  theatres  devoted  to  the  silent  drama. 

Mr,  Ince,  Mr.  Willat,  Mr.  Bosworth  and  your  organization  are  to  be 
congratulated  again  for  having  been  responsible  for  such  a  triumph 
among  superlative  photo-plays. 


Sincerely  yours, 

(Signed) 


B.  S.  MOSS. 


}  FAMOUS  PLAYERS -LASKY  CORPORATION  \ 

J  ADOLPU  ZUKOR  PfTJ  JESSE  L.LASKYi'/iv  r<Ta,  CECIL  B  nr  Mlu.E /)'fvcn^O:fl 

l^.    


502  THE   MOVING   PICTURE   WORLD  January  24,  1920 

News  is  news  only  while  it's  new, 
and  when  the-man-at-the-movies 
sees  a  news-reel  serving  the  world's 
big  events  fresh  and  hot  from 
Time's  griddle,  with  Scoops— those 
exclusive  big-news  pictures  he  sees 
nowhere  else— he  naturally  goes 
out  and  talks  about  it.  It  took  en- 
terprise, experience  and  money  to 
make  International  Film  Service 
the  most  talked  of  news  reels  in  the 
world— to  make  Scoop  and  Inter- 
national synonymous— but  the 
outlay  is  amply  justified  by  the 
prevailing  nation-wide  demand 
for  that  service  at  every  Universal 
Exchange. 


From  the  fa^^^^B^RACE  MILLER  WHITE 

Scenario   by   Clara   Beranger  ' 
Directed  by  WILLIAM  DESMOND  TAYLOR 


If  vou  ran  "ANNE  OF 
GREEN  GABLES"  three 
days,  you  will  want  "JUDY 
OF  ROGUES'  HARBOR" 
for  a  week! 

R  E  A  L  A  R  T 

PICTURES  CORPORATIOIN 

469  FIFTH  AVENUE,  NEW  YORK  CITY 


ARY  MILE)  Ml 


Heart  Tugs 

TjX)LKS  wiU  like  "JUDY 
^  OF  ROGUES' HARBOR." 
They  will  laugh  over  it  and 
cry  over  it.  It's  a  big  kindly 
story  about  every-day  people 
who  live  in  the  sweet,  clean, 
wholesome  country  atmosphere 
that  you  and  everybody  knows 
and  loves.  There's  meanness 
here,  too,  perhaps,  but  it  is 
smothered,  by  and  by,  with 
kindness. 


"JUT)Y  OF  ROGUES'  HAR- 
BOR" tugs  at  human  heart 
strings.  There  are  times  when 
one's  heart  even  wells  up  into 
his  throat  and  the  sobs  come 
in  spite  of  all  the  trying  in 
the  world  to  stop  them.  It  is 
a  picture  you  will  want  to  play 
on  and  on,  because  of  the 
pleasure  it  will  give  and  the 
money  it  will  bring. 


REALART 

Pictures  Corporation 


mi.  m.miitm 


d  Thrills,  Too! 


^HERE'S  big  dramatic  action  in  "JUDY  OF  ROGUES' 
HARBOR"  —  the  sort  that  grips  and  thrills!  And  it  is  all 
logically  and  smoothly  developed  right  out  of  the  story.  No 
ranting — no  tearing  of  hair — no  forced  situations — just  power- 
ful action  that  befits  the  narrative  and  saves  the  play  from 
cheap  melodramatic  effects! 

MARY  MILES  MINTER 

is  not  the  kind  of  guest  who  soon  wears  out  her  welcome.    More  and  more 
will  your  patrons  want  longer  and  longer  visits  from  this  sweet,  charming, 
adorable  American  girl!    Get  your  extra  dates  now  for 
"JUDY    OF    ROGUES'  HARBOR"! 


REALART  PICTURES  CORPORATION  ( 

469  Fifth  Avenue  New  York  Citv 


or  .ouivse,  "JUDY  OF 
ROGUES'  HARBOR" 
is  a  love  story,  else 
l^race  Miller  White 
would  not  have  been 
its  author.  And  it's  all 
the  sweeter  in  pictures 
from  the  fact  that 

MARY 

MILES 
MINTER 

queen  of  youth,  por- 
trays the  role  of  the 
fascinating,  tantalizing 
heroine. 


Contrast  in  suitors — the  play 
of  man  against  man — contrib- 
utes mightily  to  the  suspense 
and  interest  of 


JUDY  OF 
ROGUES' 
HARBOR 


It's  a  story  to  jus- 
tify two-week 
runs.  But  don't 
expect  to  gel  even 
one  extra  day  later 
unless  you  make 
your  arrange- 
.  ments  now ! 

REALART 

Pictures  Corporation 


CWEN  MOOE^ 

in  Lewis  yAllen  Biowne'? 

'sooner,  or,  later: 

Direction -^?fesleij  I^u^^le$.  Sceiiiiriol>i|I^ Cecil  Smiik 

Mclde  bij  Selziiick        Distributed  by  Select 


January  24,  1920 


THE   MOVING   PICTURE  WORLD 


505 


JUST  A 
WIFE" 

yldapted  from  tkc  plaij  by 
tiigene  11)  d  Iter 

Direction XoiUdrd  Wlckmcin 
Scetidi^io  by  KathcrlriG,  T^ecd 

NATIONAL  PICTURE  THEATRES  inc. 

Lewis  J.  Selznick 

President 

Made  by  National  Distributed  bq  Select 


506 


THE  MOVING  PICTURE  WORLD 


January  24,  1920 


nouACGment 


now  released  by 

R.EPUB  Lie 


PRESENTED    <?  By 

CLAD^-CORNCLIUX 

CODPOPATION 


REPUBLIC  DISTRIBUTING  CORPORATIOI 

LEWIS  J.SELZNICK^Advisory  Director  -   BRITON  N.BUSCH. PresideJI 


130  West.  46rh  Sircci 


New  York  Ci 


January  24,  1920 


THE  MOVING  PICTURE  WORLD 


507 


Crepublic  pictures^ 

, ' '  ^■ .".  - 

;     ;      •  :    ■  a 

■-r  > 

■    .  •« 

1 ; "  •  ^    ;  •* 

"THE  fLOORWALKER" 
THE  FIREMAN" 
THE  VAGABOND" 
"THE  RINK" 
THE  COUNT" 
THE  PAWNSHOP' 
"BEHIND  THE  SCREEN' 
THE  IMMIGRANr 
THE  ADVENTURER' 
THE  CURE' 
"EASY  STREEr 

'ONE  a.m: 

• 

J  epublic  distributing  corporation: 

.  WIS  J.SELZNICK,Advisory  Director  -   BRITON  N.BUSCH. President . 

5^  )  West  46ih  Street                                                                               l^ew  York  City , 

1 

I 


n 


e 


4  Brand  New 
Idea  in  Serials 


•'The  Invisible  Hand"  tells  the  story  of  a  conflict 
between  the  Secret  Service  and  a  powerful  combin- 
ation of  crooks  who  would  wreck  society — organized 
law  battling  against  organized  crime.  Every  known 
device  of  science  is  employed  in  the  pursuit  of 
crime  and  of  crime  detection.  The  annals  of  all 
the  detective  bureaus  in  the  world  contribute  thrill 
thoughts  to  this  subject. 

Fifteen  episodes  of  Action.  The  first  chapter  is  in 
three  reels,  planting  the  story  in  the  minds  of  the 
audience  at  the  outset;  the  other  episodes  are  of 
two  reels  each. 


Underground  tunnels  and  secret  vaults  under  the 
bay,  chests  of  jewels  and  disappearing  walls,  sub- 
marine dips  and  airplane  flights — these  are  just  a  few 
of  the  thousands  of  thrills  that  sprinkle 
the  action  of  "The  Invisible  Hand.*' 
The  fact  that  it  is  different  is  respons- 
8i|ble  for  its  having  been  booked  by 
eii^hibitors  who  never  before 
ran  a  serial. 


.11 
I 


SIO 


rHE   HOVIXG  PICnjRE  WORLD 


THRILLS!    THRILLS!  THRILLS! 

GREAT  WESTERN  PICTURES  CORPORATION 

EMMETT  DALTON 

(Last  of  the  WoHifs  Most  Notwl  Outlaws  • 


IN  A  SERIES  OF 
TWO  O)  REEL 
WESTERN 

DRAMAS. 

Fr\-E  REELS 
ACTFCW  «T  IK- 

ALL  DONE  AMIP 
THE  GENTtST 
WESTERN 
MOUNTAIN  AMD 
DESERT  SCEN- 
ERY. 

COMFLE  T  b 
STORTINEACH 


EMMRTT  DALTON 


SEE  HOW  ONE 
M  AN  HOLDS  rP 
A  TRAIN  AND 
RECOVERS  HIS 
PAL'S  MONET 

THEN"  SEE  Hm 
ACTUALLY 
C  R  O  S  S  A  HUN- 
DRED  FOOT 
MOUNTAIN 
CHASM.  ON  A 
ROPE.  TO  CAP- 
TIRE  HIS 
ARSCONDING 
PARTNER. 


DiMcted  by  F^rancis  Powers,  fonner^  of  D.  W.  Griffith's  directing  staff 

Stories  by  William  Addison  Lathrop 


\^'ILK  v.^     ILK.  «L-,«. New  York  Citv 


SAMUEL  GOLDWTN 


PRE  SE  NTS 


JACK  PICKFORD 

IN 

THE  LITTLE  SHEPHERD 
OF  KINGDOM  GOME 

BY  JTOHN  FOX,  JTR. 

DIRECTED    BY  WALLACE  WORSLEY 


GOLDWYN  PICTVRES  CORPORATION 

»AMV»L  OOtOWVN  PtvttOtm 


RUPERT  HUGHES,: 


HiilillllllllllillllhUIUIIIIill 


>'  illlllllllllllllllllllli: 


GOLDWYN  PICTVRES  CORPORATION 


GOLDWYN  PICTVRES  CORPORATION 

lAMVKL  OOLDWYN  Pwtdmt 


SAMUEL  GOLDWTN 


PRE  SE  NTS 


PAULINE  FREDERICK 

THE  PALISER  CASE 


1 


R  -1     EDOAR  SA3L,TUS 

fiarCTED  BY  FAPJCE 


GOLDWYN  PICTVRES  CORPORATION 


SAMUEL  GOLDWTN 


PRE  SE  NTS 


TOM  MOORE 
D  u'd  S 


DIlR,iECTEl>  B'V  TO>^  MILLS 


GOLDWYN  PICTVRES  CORPORATION 


5AMVEL  GOLDWYN  Pr,  nJtnt 


OTwo  andahalf  million 
people  laughed. wept  and 
hugged  themselves  reg- 
ularly every  week  when 
The  Blooming  Angel  ap- 
peared in  the  Satevepost 
With  Madge  Kennedy  as 
the  heavenly  Floss  -  can 
you  imagine  the  wallop 
packed  in^the  picture? 


4 


i  I 

I  ° 


SAMUEL  GOLDWYN 


PRE  S  E  NTS 


MADGE  KENNEDY 

THE  BLOOMING  ANGEL 


B  r 


W   A    L  LACE 


R    W  1 


DIRECTED  BY  VICTOR  SCHERTZINGER 


GOLDWYN  PICTVRES  CORPORATION 


SAMUEL  GOLDWYN  PRESENTS 

MABEL  NORMAND 
PINTO 


WRITTEN  AND  DIRECTED  BY  VICTOR  SCHERTZINGER 


GOLDWYN  PICTVRES  CORPORATION 

SAMVBL  COLDWVN  PtTt.dtm 


mTEHmTERIYERYWHERE 

B  V       W.      3^  -      L.  E  I   G  H  T  O  IV 

DiRECTEPBvCLARENCE  BADGER 


GOLDWYN  PICTVRES  CORPORATION 


January  24,  1920 


THE   MOVING   PICTURE  WORLD 


511 


The  Maximum 
of 

Entertainment 

Goldwyn-Bray  releases  are  the 
concentrated  essence  of  enter- 
tainment. Only  subjects  of 
vital  interest  to  the  public  are 
selected.  All  corners  of  the 
world  are  portrayed  with  a 
twist  of  novelty  which  is 
peculiarly  BRA^  —  absorbing 
educationals,  always  of  timely 
interest. 

Bray  animated  cartoons  bring 
roars  of  laughter.  The  funniest 
of  all  cartoon  characters — 
Jerry  on  the  Job,  Happy  Hooli- 
gan, Shenanigan  Kids,  Silk  Hat 
.Harry  and  Krazy  Kat — 

.^APPEARING  DAILY  IN 
OVER  100  NEWSPAPERS, 

have  joined  the  Bray  forces. 

These  famous  international  black 
and  white  comedies,  illustrating  the 
comic  characters  of  Opper,  Knerr, 
Tad  and  Hoban,  with  the  full  pub- 
licity of  the  Hearst  newspapers,  are 
given  to  the  public  in  the  Bray 
studios  releases. 

Every  subject  short,  crisp  and  con- 
cise—  the  maximum  of  entertain- 
ment in  the  minimum  of  footage. 

Goldwyn  Bray 
Releases 

Produced  by 
BRAY  PICTURES  CORP. 


GOLDWYN  PICTVRES  CORPORATIOK 

SAMVEL  COLDWYN  Ptftidm 


512 


THE    MOVING   PICTURE  WORLD 


January  24,  1920 


MONEY  TALKS! 


Universal  Film  manufacturing  Company 
1600  broadway 


^      Motion  Ploture  Exhibitors  of  gaerlca.  lino . 


V  404,50 


WniVCRSAL  FILM  MANL     ;.-.TpHING  CO^MPANY 


TO  THE  MOTION  PICTURE  EXHIBITORS:— 

The  money  represented  by  the  above  check  is  the  firet  ever  paid  to  exhibitors  for  the  showing  of  educational 
and  industrial  pictures  which  they  have  received  without  charge.  This  amount  was  paid  to  be  distributed  among 
exhibitors  for  the  showing  of  HEADS  WIN  in  Chicago  and  vicinity. 

The  arrangement  between  the  UNIVERSAL  FILM  MANUFACTURING  COMPANY  and  the  MOTION 
PICTURE  EXHIBITORS  OF  AMERICA,  INC.,  under  which  this  money  was  paid  is  NOT  AN  EXCLUSIVE 
ONE  AND  NEVER  HAS  BEEN.  ANY  OTHER  PRODUCER  OF  MOTION  PICTURES  IS  AT  LIBERTY 
TO  ENJOY  THE  SAME  PRIVILEGES  THAT  THE  UNIVERSAL  HAS  AND  DOES  ENJOY  IN  RE- 
GARD TO  EDUCATIONAL  AND  INDUSTRIAL  FILMS. 


IN  REPLY  TO  SLURRING  CHARGES  MADE  IN 
RECENT  TRADE  PAPER  ADVERTISEMENTS 


1 —  First,  the  so-called  Motion  Picture  Theatre  Owners'  Asso- 
ciation has  failed  to  answer  any  of  the  pertinent  questions, 
evidently  for  reasons  best  known  to  themselves. 

2 —  Mr.  H.  A.  Mintz  ranks  as  one  of  the  high-grade  attorneys 
of  New  England.  .The  contract  as  proposed  was  arranged 
so  that  the  Association  in  the  event  of  any  slip-up  would 
not  be  involved  with  heavy  legal  fees. 

3 —  As  a  matter  of  fact  no  contract  was  ever  executed.  It 
was  submitted  to  the  Cleveland  gentleman  in  a  tentative 
form  and  he  promptly  turned  it  over  the  men  who  were 
trying  to  tear  down  one  big  exhibitors'  movement  for  per- 
sonal reasons.  It  was  decided  best  not  to  further  consult 
Mr.  Lustig,  and  as  president  I  am  only  too  pleased  that  this 
gentleman  has  tendered  his  resignation.  It  would  have 
shown  better  business  ethics  to  have  resigned  first  than  to 


have  used  a  committee  membership  against  the  best  inter- 
ests of  the  Association. 

4 —  The  League  would  have  made  a  large  sum  of  money  had 
the  New  York  Tribune  seen  fit  to  continue  negotiations. 
Under  the  proposed  contract  the  League  would  have  re- 
ceived the  first  $10,000  earned  and  continuous  profits  there- 
after. 

5 —  If  this  so-called  Motion  Picture  Theatre  Owners'  Asso- 
ciation's idea  of  commercial  independence  means  the  censor- 
ship of  the  screen  by  a  self  constituted  committee,  then  I 
am  very  glad  that  I  stand  for  open  competition  whereby  each 
and  every  exhibitor  will  receive  direct  remuneration  for  the 
use  of  his  screen  fo  •  advertising  purposes. 

6 —  As  to  comparison  of  records,  we  are  glad  to  have  the 
Exhibitors  of  the  country  decide  as  to  the  calibre  of  the 
men  concerned  in  this  controversy,  and  to  their  honest  in- 
tent for  the  best  interests  of  the  industry. 


ALFRED  S.  BLACK,  President 

Motion  Picture  Exhibitors  of  America.  Inc. 

64  BROADWAY,  BOSTON,  MASS. 

Frank  Rembusch  of  Indiana,  Secretary 
Ernest  Horstman  of  Massachusetts,  Treasurer 

VICE  PRESIDENTS 
Marcus  Loew  of  New  York  Harry  Nolan  of  Colorado 

P.  J.  Schaefer  of  Illinois  Jake  Wells  of  Virginia 


CHARLIE  CUAPLIN 


r 


~  r 


IN 


^^Uu  U  J  u  ^Ir  |f 

J^iiijQijC'iiLiiLrs^ 


<4 


1 


oil-    .■■        _  • 


STATE  RIGHTS  NOW  SELLING 

Tower  Film  Corporation 

71  West  I'^ra.St.NewYork 


♦V  . 


Charlie 


1  y         1  '     .  "J...  J-    )  - 


h 


PUNC 


ER  FILM 

!71.  WEST  llxd  STREET 


CORPORATION 

ISIEW    YORK.  CITY 


1 


CHARLIE 


3 

TOWER  FILM 

^      Tl_  WEST  9  1r*3  STREET 


CUAPLIN 

 .  ^  IPH.^^   

/  ''tillieIf  • 

f  PUNCTURED 
I  ROMANCE'' 


\        ^  I.- 


CORPORATION 


ame  Chaplm 


^^■ii^^B  IrJl  i.i;*^ 


c    ^  •.'Hi. 


^  TillieV 
^  punctured 

^^^^ 


^TATE  lUGHTS  NOW  SELLING  ^ 

Tower  lilm  Coiporation  I 


Ca  XT  V^^U 


VillllllllllllllllllllllllllllllllllllllllliililliiillllllilllliiiiiiiiiiikV 


^  VALLEY  o/ 

TOMORROW 

alien  in  Natures  Wonderland near^e^ahoe 


SAMUEL  S-HUTCraNS0N,to/afe/2f 

American  Film  Company.  Inc., 

Presents 

%  VALLEY  of 


stoiy  of  unusual  dim^dc 
power  and  tenseness 

wiikD 


Villi 


Russell 


reded  bif 

EMMETT  J-FLYNN 


Produced  Lf 

American  Rlm  Cb.Inc. 

distributed  b'f 

pathe' 


jaken  in  Matures  Wonder/and 
near  heauirfiil  {ake  ^ahoe 


TOMORROW 


-/limed  against  a  Mck- 
ground  of  scenic ^I'dadeui' 

Supported  by  an  All-Stai' 
Cast  that  Includes  - 

TVVary  Thurman 
Fred  Malatesta 
Pauline  Curley 
Harvey  Clarlc 
Frank  Brownlee 
Frank  Clark 
Le\x/i5  Kin^ 

Crammed  with  Suspense!! 
Mliii^-5ensational-FoweiM! 

r\ 

Jhe  attraction 
jamous  criiicshai/e  called 

"^The  Most 
Grippin^ly 

Dramatic 
Special  Feature 
Of  The  Yearr 


SAMUEL  5  •HUTCHINSON  Preffenttf 

THE  VALLEY  OF 
TOMORROW 


Oillllllllllllllllllllilllir. 

'/  — <5>^- 

I! 


A  tremendous  story  of  life  in  the 
mountain  fastnesses — enacted  by 
a  superb  cast,  scenes  taken  at  Lake 
Tahoe  and  tiie  Truckee  River  in 
Nature's  Wonderland. 


iS) 


m 


William 
Russell 

in  the  ^reakslrvle  of  his  aimer 

"The  Valley  of  Tomorrow"  is  a  compelling 
novel  by  Stephen  Fox.  It  maintains  sus- 
pense throughout— powerful  dramatic 
interest. 

Directed  by  Emmet  J.  Flynn,  the  all-star 
cast  of  carefully  selected  players  enact  the 
story  amid  surroundings  of  such  scenic 
grandeur  they  defy  description. 

Exhibitors  .who  have  seen  "The  Valley  of 
Tomorrow"  predict  it  will  break  all  previ- 
ous box  office  records— are  confident  it 
can  play  to  capacity  business  for  runs  of 
two  weeks  or  more. 

Make  your  reservations  now  with  American 
Film  Co.  representatives  at  your  nearest 
Pathc  exchange! 


Produced  by 

American  Film 
Company,  Inc. 

Samiut  S.  Hutchinson,  Prri. 


Distributed  by 

Pathi 


Pi'cVu  R  E  S  I 


January  24,  1920 


THE   MOVING    PICTURE  WORLD 


519 


Robert  Brunton  presents 

Kerrigan 


and  fiis  own  company  in 


live  Spaflcs 


By  CAROLINE  SAYRE 
Virected  by  ERNEST  CWARDE 

The  important  thing  is  Kerrigan 
in  a  powerful  story  splendidly 
produced. 

The  Kerrigan  popularity  is  en- 
during—permanent. For  years  he 
has  been  a  favorite  of  the  people 
flocking  to  see  motion  pictures. 

Today  his  popularity  is  greater 
than  ever.  Pictures  like  "Live 
Sparks"  are  the  cause  of  his  in- 
creasing appeal  to  audiences  and 
exhibitors. 

W.HODKINSON  CORPORmON 

527  Fiflh  Avenue.  New  YorkGty 
DitlTibuOnglhroufh  FAIH£  Lahangejncorparaud 
For»i4nt>i«tributor.J.  Frank  Brockliss.lnr.729-7»A»e. 


520 


THE   MOVING   PICTURE  WORLD 


January  24,  1920 


BOOKED  at  the 

STRAND 


Benj.B.  Hampton  &  Eltinge  T.Warner 

(jresenf 

ZANE  GREYS 

most  powerful  picture 

DESERT 
COLD 


Directed  by  T.  HAYES  HUNTER 

with  an  all  star  ca«t: 

E.  K.  LINCOLN 

MARGERY  WILSON         EILEEN  PERCY         EDWARD  COXEN 
W.LAWSONBUTT     ARTHUR  MORRISON    RUSSELL  SIMPSON 
WALTER  LONG         FRANK  LANNING         FRANK  BROWNLBE 
WILLIAM  BAINBRIDGE 


BOOKED  at  the 

CAPITOL 


J.  Parker  Read  Jr. 

presents 

LOUISE 
GLAUH 

in  THE 

LONE  WOLP'S 
DAUGHTER 

By  Louis  Joseph  Vance 

Direcud  by  WILLIAM  P.  S.  EARLE 

Comhimng  the  famous  characters  of 

"The  Lone  Wolf"  and  "False  Faces" 


Big  Productions  Command  Time  in  Big  Houses 
No  Matter  How  "Tight"  a  Street  Is  "Sewed  Up" 

W.WHODKINSON  CORPORATION 

527  fifth  Avenue.  New  IforkOtr 
Distributing  through  PAIR£  Etchange,  harponntd 


January  24,  1920  THE   MOVING   PICTURE   WORLD  521 

ANOTHER  GREAT  SPECIAL  PRODUCTION 


MOTION  PICTURE  NEWS:  "Wonderful"  is  the 
word  that  accurately  describes  this  screenization 
of  Emerson  Hough's  great  story  "The  Sage- 
brusher. "  A  photoplay  masterpiece  demands 
many  essentials  and  Benjamin  B.  Hampton's 

Eicture  qualifies  in  every  respect.  First  it 
as  an  appealing  story  and  a  notable  cast ...  , 
Box-office  angle:  Metropolitan,  big  puller  and 
tremendously  pleasing;  Elite,  strong  puller  and 
exceptionally  pleasing;  Family,  big  puller  and 
wonderfully  pleasing;  Workers,  strong  puller 
and  tremendously  pleasing. 

MOVING  PICTURE  WORLD:  Benjamin  B. 
Hampton's  newest  Great  Authors'  special,  Emer- 
son Hough's  "  The  Sagebrusher "  is  the  story  of 
a  rough  diamond  with  a  big  heart.  It  will  please 
the  great  majority  of  screen  patrons.  Replete 
with  dramatic  intensity  with  much  of  the  spectac- 
ular and  melodramatic  elements. 

EXHIBITORS  TRADE  REVIEW:  Benjamin 
B  Hampton's  big  new  production  "  The  Sage- 
brusher '  brings  another  powerful  author  to  the 
screen  in  the  person  of  Emerson  Hough.  This 
picture  has  a  following  booked  in  advance  on 
the  author's  popularity. 

WID'S  DAILY:  In  his  story  of  love  and  faith 
Emerson  Hough  has  the  truly  human  touch, 
containing  all  of  the  emotions  expected  in  such 
a  fine  theme.  There  are  enough  thrills  to  flavor 
and  they  will  keep  the  interest  sustained.  Be 
sure  and  tell  your  audience  this  is  the  first 
Emerson  Hougn  novel  ever  screened. 

NEW  YORK  TELEGRAPH:  "The  Sage- 
brusher"  is  highly  commendable  ^  and  worth 
seeing  from  every  angle.  It  combines  story, 
director  and  players  in  "a  strong  attraction;  a 
worthy  successor  to  "The  Westerners"  and 
"Desert  Gold." 


Benjamin  B.  Hampton 

firesents 

■lllllllllliH  u  iiiiiiiiiiiiiiiii  yiiiii 


Ihe SAGEBRUSHER 

The  photoplay  of  the  novel  by 

jf^BI  EMERSON  HOUGH 

lllllllil^^  Directed  by  EDWARD  5L0MAN 

^^^BEB^^I       Benjamin  B.  Hampton- Great  Juthors  Production 


W.HODKINSON  CORPORATION 

527  Fi/ih  Avenue.  New  York  City 
DistribuUnf^ through  lAHiL  ^t£hj2nge,Incorporavd 
Foreign  Distnbutor.J  FrjJik  3roci<Jiss.Inc.7Z9-7i  Ave. 


522 


THE    MOVING    PICTURE  WORLD 


January  24,  1920 


JEC  TMir  rEDIAL 

aucO 

LEADN  TO  LIVE 
POPEVED! 

"TWir  MAN  HOLOr  THEJ-ECPCT 
TO  ETERNAL  /OUTM!" 

—  Vive  Si:reamm^  Shadow 


CPirODE  ONE  - 

"ACDYINTHEDARr 

WWO  (BILLED  JAf PER  V/MITNE/ 
IN  TWg  LOCKED  ROOM  ? 


(DILrON 


TVO  tlAMOUr  AUTUODr 

J.CPUDD  ALEXANDED 

Jim 

UADVEY  GATEr 

COLLADODATCD  IN  THE  WDITING  OP 
TUir  DEMADklABLC  rTODY 


NOW  BOOKING 

First  Three  Episodes  Ready 
for  Immediate  Screening 


January  24,  1920 


THE   MOVING   PICTURE  WORLD 


523 


EPirODE  TWO- 

TME  VIPCIN  OP  DEATH' 

CADPyiNG  ON  HER  QODY  A  PORTION  OF 
THE  LOn  KEY  TO  ETERNAL  YOUTH!" 


FOUNDED  UPON  TMErCIENTIFIC 
DirCOVEPy  TMAT  TMCrU9rTITUTI0N  OF 

MONI^EX  CLANDr 

PPOLONG^HUMAN  LIFE 


ruADoir 


BEN  VILrON'r  GI^EATErr  TEPIAL 

NiVA  CEI^DEP 

m  TMEMOTTXCNrATIONALDOLE  EVEQ 
POQTPAyCD  ON  yiAGE  OR  XCPEEN 


iSjf/  UALLMAP^  PICTUPC9 

iBf         COPPOPATION  ISll 

CBANK  C.  HAUL  ..  POeriDBNT- 


UNITED  ACITISTS  CORPORATION 

MAKy  PICkTOHD  CHARLIE  CHAPUN 
DOUGLAS  rAIDBAKKS     D -W- GRIFFITK  % 


Mm  PicKfORD  «L  "Polli/amia - 
can  more  -  need  mom  -be  said  ? 


It  is  against  our  policy  to  induce  in  superlafives 
but  we  cantiof  restrain  the  hosts  of  exhibitors, 
reviewers  and  theatre-goers  who  are  proclaiming 

Vhen  the  clouds  roll  by" 

the  best  picture  eve;-  made  by 

DOUGLAS  FAFRDANKS 


iiiny'iriiiiiiliitWir-inVii-'tTini  iiiiiriiriiniinHn 


"Te^e  IV,  v!>       ''O'-e    of    ....  I 

"!"I't<!Ps  nr-   ,  and  l 

'  tie  7;:.;;«4:  "4;',? 


Now  being  released  on  the  Monopol  state  ri^t  cooperative  ksis 
Wire  for  X'S^lflyritory  immediately 

^^Presmtjplcms fi^^mxtg paiuve j^oducUons  include 

THE  FLAMING  NIGHT'  /  'THJ:  IDLJE  LOVER" 
^    '         *THE  WOLF" 

Monopol  Pictui'es  Company 

'  76  Broadway;  NewToikCit]^ 


JEliOME,  W.  aCMICM  O  CO. 

NEW  YORK  OtTROlT 


TRIANGLEW  PLAYS 


I    1  111^ 

ORIGINALIiY  TIT1;ED"THE  LDOT  AND  THE  ROSE** 

A  FINE  ARTS  PRODUCTION 

D  .W.  GRIFFITH 

LILLIAN  GISH 

R05ZIKA  DOLLYandall  star  cast 


.^4.  Woman  without  a  conscience. 
A  Man  lured  by  the  wiles  of  a  siren. 
An  innocent  girl  fighting  to  save  her  home. 
A  thrillingly  dramatic  story^a  truly  great  picture. 


RELEASED    FEBRUARY  13 


TRIANGLE 


^~DOROTHY DALTON 


^  William  Desmond 


i2sr 


A  (LrAMMJE 

A  TKomas  H.  Ince  "y^y-odwcUon 
Released  Jaiiuartf  25^ 


Branded  with  the  scarlet 
Tetter  that  proclaimed  her 
infamij  to  the  world  ^ 
Crucified  on  the  flcrij  cross 
Purged  of  her  shame  in, 
the  crucible  of  a  pitre 
imselfish  loue 

/i  circcma,  tTuzi  will 
^siir  yozL  to  the  depths 

TRIANGLE  EXCHANGES 


TAXI 
"THREE  BLACK  BEARS 
"REGULAR  FELLOW" 
"IT'S    A  BEAR 
"UPSIDE  DOWN" 


TO  TON 

FOLLIES  GIRL" 
LOVES  PRISONER" 
PRUDENCE  ON 

BROADWAY" 


Special  arrangements  are  being  made  to 
show  all  of  these  first  run  pictures  in 
every  community.   You  know  the  box 


triangle: 


BOSTON 

48  Melrose  Street 
liUFFALO 

86  Kxchange  Place 
C  IlICAGO 

5  South  Wabash  Avenue 
CINCINNATI 

215  East  5th  Street 
CLEVELAND 

506  Sloan  Building 
DENVER 

1435  Champa  Street 
I.OS  ANGEI.ES 

643  South  Olive  Street 
MINNEAPOLIS 

16  North  4th  Street 
NEW  YORK 

1457  Broadway 


TPslANGLE  EXCHANGE 


office  value  of  these  Stars.  You  know 
what  you  have  to  pay  for  their  pic- 
tures today.      ,    ,    ,    ^    ,    ,    ,  , 


Send  me  details  of  your  Special  OfFer  on  the 
Olive  Thomas  and  Taylor  Holmes  Series. 


Theatre 


City 


EIXCHANGES 

PHILADELPHIA 

13th  and  Vine  Streets 
PITTSHURC-' 

414  Penn.  Avenue 
SAN  FRANCISCO 

86  Golden  Gate  Avenue 
SEATTLE 

2010  Third  .\venu- 
DETROIT 

55  East  Elizabeth  Street 
SALT  LAKE  CITY 

58  Exchange  Place 
WASHINGTON 

708  Uth  Street,  N.  W. 
NEW  HAVEN 

130  Meadow  Street 
MHAVVUKEE 

172  Toy  Building 


ALeonce  Perrel  Produci  ion 

MAE  MURRAY 


THE  TWIN  PAWNS  ji 

•GortuHLS  rio^^/*  TR^e  Uiofruiain  WRiteV 
Evuen  a  icicL2cL  appe;bcl£  for  dixu^ 
ce3f>onx£io"bhis  Inijeiisjz  pftx>ix>drainail2a- 
ilcMv  of  05UZ  of*  ii^  nu^si  popuuBor  ao^  ut 
EriC}£LsfL  Koiumoxi^  Oianxi*'-Ulc 
scceens  buzsi  uiUQln';W:nIsl^  amayiificeid: 
foLCfardlapTuiu]  MlssMuixay  Ina^^  of 
raoiuj  Sueasucdjoaaf  sifaxatiaas.  A  box  ofEice  star  ia  a 


^O::^  .■-istr..-.  ■tor<=  ±y 


I      OF  A  r>ICTLlI^E  " 

the  Jesse  DHompkia  Pix)dudi^ 


SWEET 
CRESSr 


slocy  by  BRET  HARTE, 


"  A  perfect  gem  of  a  picture, 
strong  in  dramatic  power, 
excellent  in  characteriza- 
tion, superb  in  atmosphere, 
clean  and  wholesome .... 
I  have  heard  people  who 
saw  every  other  feature 
picture  on  Broadway  this 
week  say  quite  emphatic- 
ally that  they  prefer  this 
play  to  any  of  the  others. 
Very  close  to  100%  enter- 
tainment It  is  the  ideal 

screen  food  for  an  American 
audience." 

W.  Stephen  Bush  in  the 
Billboard. 

TAKE  OUR  WORD  FOR 
IT,  THIS  IS  A  REAL 
PICTURE. 


Pathe' 

Distributors 


J 


i 


THER  HENS 


SHOES 


NE  OP  THE  VERY  P 
PICTURES  OF  THE  YE 


•Pafhe' 
Distributors 


£7  0«Y  CF5    2k  en;,it 


"IVE  EIC»»„n-  JSC  «<  OEC  1 


PatbS  Szotuog*.  bio. 
Cl-.y. 


It  hBfl  slmTa  b*«Q  ay  polloy  to  play  only 
k«Bt  of  plotarea  procorsbl*  at  sty  Strasd         Bov  Orpba 
tr«a,  but  lo  soar  Haroli^ Lloyds  "Suoplng  Into  Broaiwtj" 
I  bollsTo  tfi»t  I  my  obtalooa  not  only  tho  T«ry  b«Bt  from 
a  comedy  point  of  bat  tb«  Tery  baat  from  tha  box  offlet 

stand  point  as  vail. 

rroB  presant  Indloationa  tba  S«v  Lloyd 
dlas  ara  goln«  to  ba  as  big  a  box  offioa  attraotioo 
ny  star  In  draaatlc  or  oomady  acting  upon  tha  soraao 
I  today.  Tbls  la  my  opinion  baaad  on  tha 

I  on  "Buaplng  into  Broadway"  and  I  do  not  hasLtata  in  racoo- 
oanding  tba  lav  Barold  Lloyd  Comadias  to  all  axbibitor*. 


\~/  praBldent 


Strsnd  Eolerttila^r.t  Co-apany. 


089  HT  LI    ItJ  BLUF 


PH    CHICAGO  UUS    \Z1I*TV    DEC  «  ijl^ 
PAtHT  Eimwcr  I»c.   25  HIST  POFTT  PIFTH  ST  IT 

Tim  THE  m\nvKt\m  of  >  ioccesstul  wetes  nn  o?  swino  im 

BROADIaT  with  lAflolD  LLOTD  At  THE  TOOO-LAmi  THEAlSl  I  Draini  TO 
COICSAmATF  tow  0O.»PA»Y  UTOII  THE  DISISIBITTIOII  OF  1  PICTWE  » 

SUCH  s?tEmiD  ramm  hebit  oomunj  iith  soch  EictPTimu  ki 

OFFICE  TAIUE 


A  ICARZU 


D  KABSfcS  cm    "0  1 

F.ST  sp^i. — -j:::::'"..-"  - - 

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COKEOT  .  "'^ 

A^IfCte  F<»  SEVr.         p™  T^EATPr 
S.,H.POI.O    -"^'^^^^^.^  ^P 


'5^  EETHA  COUECT  " 

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750  PROSPECT  ,71 

'""«"-:^«T,.CTHA^r° 

'-■'^«  THEATRE  „  0»„„  „  .„ 

err;::::---- 

HORATBl 

''»«..ODIREno.,Am«,„.^ 


!&p^  Ixkihitors  Talk  like  Hiis  Hou^^^B^W^ 


We  told  you  a  week  or  two  ago  of  the  nice  things  that 
S.  L.  Rothapfel,  Jack  Eaton,  James  0-  Clemmer,  Billy  Connors, 
B.  W.  Brentlinger  and  the  Ogden  Theatre  had  to  say  of  the 
wonderful  success  in  their  houses  of 

HargldIxoxd 

A  XN  THE 

Special  «ioo.ooo.oo 
two  keel  cqmenb 

Now  read  what  some  more  prominent  exhibitors  say: 

H.  C.  HORATER  of  the  Pantheon  Theatre  says:  "Best  comedy  ever  produced." 

SAM  HARDING  of  the  Liberty  Theatre  says:  "More  laughs  than  on  any  comedy  I  have  ever  used." 
ISAAC  GUCKENHEIMER  of  the  Blackstone  Theatre  says:  "Exceptional  big  hit  with  tremendous 
audiences." 

BALABAN  and  KATZ  say:  "Met  with  enthusiasm  by  our  audiences." 

A.  KARZAS  of  the  Woodlawn  Theatre  says:  "Splendid  comedy  merit  combined  with  exceptional 
box  office  value." 

S.  STERN  of  LUBLINER  &  TRINZ  says:  "One  of  the  best  two  reel  comedies  ever  shown  in  our 
circuit  of  16  theatres. 

A.  G.  TALBOT  ot  the  America  Theatre  says:  "Played  to  large  and  enthusiastic  audiences  in  spite 


of  zero  weather." 


Produced  hy  Hal  RoacK 


^ast  Dollar  Hiat  These  CamedzesAre  Gc 


Edwin  Carewe  Producfions  inc.  presents^ 

DOLORES  CASSINELLI 
m  TKe  Web  of  Deceit 

Fair  to  look  at  but  black  within;  thief  of  the  happiness  of  the  one  who  had  been  a  sister  to  her. 
She  thought  to  escape  her  muddied  past  with  the  cloak  of  respectability,  with  honeyed  words,  and 
with  the  affectation  of  the  social  station  to  which  she  aspired. 
But  murder  will  out! 

Directed  by  EDWIN  CAREWE 


V_iV  Distributors  ViL^ 


January  24,  1920  THE  MOVING  PICTURE  WORLD  527 

Known  by  the 
company  it  keeps— 


Pafhe'  News 

It  keeps  company  with 
the  best  exhibitors  and 
the  best  theatres. 

It  is  applauded  by  the 
largest  audiences  as 
generously  as  they 
applaud  the  best 
feature. 

It  is  dominatingly  dis» 
tinctive. 

Show  it 


TWICE  A  we:i:k 


vem 


m-^  Muriel  O^riclie  ond  a  bnlliemf  cajf 

m 


^5f(  WONDERvFUL  love  story  backed  by  an  unique  and  unusual  advertising  and  pub-'^^ 

AVI  licity  campaign  guaranteeing  exhibitors  capacity  on  a  run  of  from  2  days  to  a  fulljlj 
ijj  week.    The  perfect  combination  of  Box  Office  Star,  powerful  human  interest  story, 
perfect  direction,  splendid  investiture,  and  a  box  office  title  that  means  full  houses  over  • 
^sJ'  any  length  run     The  type  of  story  that  sends  audiences  away  talking  like  walking 
24  sh  eels.   One  of  the  best  of  the  successful  photo  dramas — 

Written  and  Directed  by  ABKAHAM  S.  SCHOMEK 

— who  numbers  among  his  stage  and  screen  successess  such  money  makers  as  "The  Yellow  Passport" — "Today"  (legitimate 
stage  play) — '  The  Inner  Man,  '  "Kuling  Passions"  and  many  others.  With  Emily  Stevens  playing  the  leading  role,  backed  by  a 
campaign  book  filled  to  overflowing  with  big  money  making  ideas,  suggestions  and  helps,  "The  Sacred  Flame"  offers  unusual 
profits  for  exhibitors.  The  story  being  of  world  wide  appeal. 

STATE  FklGHTS  NOW  BEING  SOLD 

Independent  Exchanges  and  State  Kighls  buyers  have  in  "The  Sacred  Flame"  an  opportunity  to  make  a  financial  clean  up  by 
proper  handling  and  proper  exploitation.  State  Kighis  selling  rapidly,  with  northern  New  Jersey  and  the  entire  State  of  New 
York  already  sold  to  Sam  Zierler,  Mgr.  Commonwealth  Pictures  Corporation,  1600  Broadway,  New  York.  Write  or  wire  for 
territory,  terms,  prices,  and  other  complete  information  immediately  to 

SCHOMER'KOSS  PRODUCTIONS,  Inc. 


126  West  46th  Street,  New  York 


F.  S.  Manheimet,  General  Mgr. 


A.  Egan  Cobb,  State  Rights  Sales  Rep. 


THE   MOVING   PICTURE  WORLD 


January  24,  1920 


WARNING 

The  entire  Motion  Picture  Industry  is  hereby  warned  of  an  attempt  by  certain 
distributing  agencies  to  offer  a  series  of  productions  as  being  the  works  of  David 
Wark  Griffith. 

For  the  protection  of  all— AND  ESPECIALLY  EXHIBITORS  —  and  that 
they  may  not  be  misled  by  these  offerings,  Mr.  Griffith  has  issued  the  follow- 
ing statement: 


"TO  THE  MOTION  PICTURE  INDUSTRY: 

"All  genuine  Griffith  prouctions  carry  the  initials  D.  G.  and  the  written 
name  GRIFFITH  on  the  main  title  and  on  all  important  sub-titles,  and  any 
motion  picture  offered  without  these  trademarks  not  only  is  unauthentic,  but 
is  being  fostered  on  the  exhibitors  and  the  public  in  an  effort  to  give  the 
impression  that  it  was  personally  directed. 

"In  justice  to  all  concerned  I  hereby  ask  all  exhibitors,  for  the  protection 
of  themselves  and  their  patrons,  not  to  advertise  any  picture  as  a  Griffith  pro- 
duction unless  it  carries  the  above  trademarks  stamped  in  the  film." 


(Signed) 


For   the   information   of  all   exhibitors  the  following  Hst  of  GENUINE 
GRIFFITH  PRODUCTIONS  is  submitted: 

RELEASED  THROUGH  D.  W.  GRIFFITH  SERVICE: 
"Hearts  of  the  World" 
"The  Fall  of  Babylon" 
•"The  Mother  and  the  Law" 

RELEASED  THROUGH  FAMOUS  PLAYERS-LASKY: 

"The  Great  Love"  "A  Romance  of  Happy  Valley" 

"The  Greatest  Thing  in  Life"  "True  Heart  Susie" 

"The  Girl  Who  Stayed  at  Home"  "Scarlet  Days" 

RELEASED  THROUGH  UNITED  ARTISTS: 
"Broken  Blossoms"  (Others  to  be  announced  later) 

RELEASED  THROUGH  FIRST  NATIONAL  EXHIBITORS'  CIRCUIT: 
"The  Greatest  Question"  (Others  to  be  announced  later) 

SPECIAL  PRODUCTIONS:      "The  Birth  of  a  Nation"  "Intolerance" 

Any  and  all  productions  not  listed  above  ARE  NOT  GRIFFITH  PRODUC- 
TIONS, and  if  advertised  as  Griffith  productions  a  denial  signed  by  Mr.  Griffith  will 
be  published  in  all  territories  where  they  are  shown. 

For  Further  Information  Address 

D.  W.  GRIFFITH  SERVICE 

ALBERT  L.  GREY,  General  Manager 

720  Longacre  Bldg.,  1480  Broadway,  New  York  City 

KT/^'T'P  The  picture  called  "Tiger  Girl,"  recently  advertised  as  a  Griffith  production,  was  not  directed  by 
ilV-/  1  mL,  Mi.  Griffith,  but  by  Paul  Powell,  and  it  is  an  iniustice  to  Mr.  Powell  as  well  as  to  Mr.  Griffith 
to  call  it  a  Griffith  picture.  As  a  matter  of  record,  the  picture  is  an  old  print  formerly  called  The  Lily  and  the 
Rose"  and  is  now  being  resurrected  presumably  for  the  purpose  of  trading  on  Mr.  Griffith's  name. 


January  24,  1920 


THE   MOVING   PICTURE  WORLD 


531 


The  cave  man  lived  an  uncertain  life. 

He  depended  entirely  upon  his  own  prowess. 

Most  Exhibitors  are  mighty  uncertain  about  their 
futures.  They  have  to  fight  each  other  and  they 
have  to  fight  the  predatory  producer-distributor 
gang. 

The  Big  Idea  Is  for  the  independent  exhibitor  to 
get  into  a  gang  of  his  own,  a  gang  that  won't 
skin  him  alive,  a  gang  in  which  he  can  be  as  big 
as  any  other  man. 


The  fellows  in  OUR  GANG  can  take  a 
vacation  occasionally,  because  their  fran- 
chise in  our  organization  will  protect  them. 


Our  franchise  holders  can  sleep  o'  nights 
because  old  Policeman  Franchise  is  always 
on  the  job. 


IF  YOU'RE  A  LIVE  ONE  WE  WANT  YOU  IN  OUR  GANG 

Write  today  for  our  booklet 

"A  FRANCHISE  TO  INDEPENDENCE" 

Exhibitors  Defense  Committee 

AMtcm 

Exhibitors  Defense  Committee 

Cue  The  First  National  ExIiibitorB  arcult,  Inc. 
6  Weet  48tit  St.,  New  York,  N.  Y. 


532 


THE   MOVING   PICTURE  WORLD 


January  24,  1920 


B.  A.  ROLFE 

presents 

CHAS.  A.  LOGUE'S 
ADAPTATION 


EVEMasEVE' 


From 
Robt.  W.  Chamber's 

Story 
"The  Shining  Band" 


'Down  with  the  wealth  worshippers," 
yelled  the  fanatic. 


A  quiet  little  dinner  for  two  at  a  Road  House 
ends  unexpectedly. 


The  villain  appeals  to  his  victim  to 
save  him. 


'You  may  be  an  O'Hara,  but  you'll  never  be 
a  lady,"  he  said. 


■'To  choose  the  best  possible  father  for  her  children 
is  a  woman's  right,"  said  she. 

Directed  by  B.  A.  Rolfe  and  Chester  DeVonde 


Produced    by    A.    H.    Fischer    Features,  Inc. 


"Keep  away  from  that  abode  of  Satan,"  he 
admonished  her. 

Photographed  by  A.  A.  Caldwell  and  A.  Fried 


January  24,  1920 


THE    MOVING   PICTURE  WORLD 


533 


Filled  with  the  kind  of  staff  that  makes 
a  good  audience  picture. 


O'Hara's  daughter's  heart  defies 
parental  interference. 


The  aristocrats  await  the  charge 
of  the  fanatics. 


The  cynic  discovers  he  can  still  be  jealous. 


From  mountain  girl  to  society  maid — a 
true  daughter  of  Eve. 


"Thy  long  hair  tempts  men  to  thee;  it 
must  come  off." 

A  First  National  Attraction 


The  greedy  prophet  would  even  steal  an 
orphan's  birthright. 

A  January  Release 


534 


THE  MOVING  PICTURE  WORLD 


January  24,  1920 


m 


|iiiiiiiiiiiiiniiiiiniiiiiiiiiiiiiiiiiiii!iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^ 

I  Critics  Congratulate 
I  Brilliant  Premiere  of 

I  Norma  T 

A  Daughter 

MAY  WELL  FEEL  PROUD 
"The  First  National  may  well  feel  proud  of  this  brilliant  pre- 
miere, for  the  picture  held  a  packed  house  at  the  Strand  (New 
York)  profoundly  interested.  Norma  Talmadge  is  superb, 
always  convincing,  a  veritable  artist  of  the  first  rank  ...  a 
beautiful  characterization;  and  the  support  admirable." — 
Moving  Picture  World. 

NOT  A  DRAGGING  MOMENT 
"Norma  Talmadge  played  with  vim  and  magnetic  grace,  her 
charm  never  ceasing  to  fascinate  throughout  the  entire  six  reels. 
Lots  of  action — not  a  dragging  moment  .  .  .  melodramatic 
punch  and  emotional  intensity  with  telling  contrast." — Exhib- 
itor's Trade  Review. 

PICTURE  OF  STRONG  CONFLICT 
"A  story  of  shadows  and  sunshine  ...  a  wealth  of  melo- 
dramatic incident.  .  .  The  director,  with  his  underworld 
life,  has  caught  the  right  atmosphere  and  the  proper  perspec- 
tive ...  a  picture  of  strong  conflict  and  sharp  contrast." — 
Motion  Picture  News. 

MAKES  A  STRIKING  APPEAL 
"The  star  made  a  striking  appeal  during  emotional  moments 
especially.  Gives  her  a  chance  to  display  considerable  versa- 
tility.  The  spectator  will  not  be  disappointed." — Wid's. 


ilttliiUllllllillillilllHIIillillillHINIIIIillllH 


January  24,  1920 
lillllllllillililllllllllllllllllllilllllllll 


THE  MOVING  PICTURE  WORLD 

llllllllillllillllllllllillillllllllllllllllllllllllllllllllllllllllllllllllllH 


535 


the  First  National  on  | 
Great  Emotional  Actress  | 

almadgel 

of  Two  Worlds  I 


STORY  WITH  PLENTY  OF  ACTION 

V  story  with  plenty  of  action.  Miss  Talmadge  vrith  her 
ianty,  her  wit  and  her  fine  art  made  the  character  a  very 
•1  sort  of  a  person."— ATew  York  Tribune. 

IT  IS  HIGHLY  MELODRAMATIC 
lighly  melodramatic,  with  the  element  of  suspense  well 
istained  and  with  a  skilful  admixture  of  humor." — New 
ork  Evening  Post. 

A  LIVE  STORY;  ACTING  EXCELLENT 

i  live  story,  and  it  bristles  with  action.  Excellent  acting 
id  exceedingly  well  directed."— AT^it,  Yor^k  Evening  Sun. 


STAR  IN  A  CHARMING  ROLE 

"The  star  in  a  charming  role  that  offers  her  a  wide  scope 
in  displaying  her  acting  abilities.  An  excellent  photoplay 
that  will  register  away  above  par." — Screen  News. 

GREAT  EMOTIONAL  INTENSITY 

"Good  melodrama — and  Norma  Talmadge  makes  the  most 
of  the  situations — an  actress  whose  emotional  intensity  and 
scope  is  in  many  ways  greater  than  any  other  star  on  the 
screen." — New  York ,  Evening  Globe. 

IT'S  A  THRILLER 

"A  thriller,  though  it  has  its  lighter  moments.  An  excep- 
tionally well  balanced  cast."— AT^w  York  Evening  Telegram. 


Adapted  from  the  Novel  of  LEROY  SCOTT 

By  JAMES  YOUNG  and  EDMUND  GOULDING 


PfMented  by  JOSEPH  M.  SCHENCK 
Photographer,  DAVID  ABEL 


Directed  by  JAMES  YOUNG 
Tech.  Director,  WILLAKD  REINECK 


A  *Tirst  National" 


Special  Attraction 


THE    MOVING    PICTURE   WORLD  January  24,  1920 


January  24,  1920  THE   MOVING   PICTURE  WORLD 


AIMADGE 

What's  the  use  of  our  telling 
you  how  strong  Constance  is 
with  your  audiences? 

If  you've  run  "A  Temperamental 
Wife"  and  "A  Virtuous  Vamp" 

you  know 

If  you  haven't  played  them 

ask  the  man  who  has 

WE  KNOW  "CONNIE"  TALMADGE  TO  BE 
ONE  OF  THE  BEST  STARS  IN  THE  BUSINESS 

Directed  by  Sydney  A.  Franklin 
Tecli.  Director  Willard  Reineck 
Photographed  by  Oliver  Marsh 


538 


THE  MOVING  PICTURE  WORLD 


January  24,  1920 


Where  are  the  independent  oil  refineries  of  20  years  ago? 

Wall  Street  gobbled  them. 

Where  are  the  independent  meat  packers  of  twenty  years  ago? 

Wall  Street  gobbled  them. 

Where  are  the  independent  ore  smelters  of  twenty  years  ago? 

Wall  Street  gobbled  them. 

— and  jast  as  sure  as  God  made  little  apples  Wall  Street 
will  gobble  the  picture  business  if  we  don't  watch  out 

Wall  Street  is  reaching  for  it  now. 


Exhibitors  who  fortify  themselves  with  a  First  National  franchise 
can't  be  gobbled  np.  The  united  power  of  thousands  of  exhibitors 
is  as  much  greater  than  Wall  Street  as  the  united  power  of  the  world's 
Democracies  proved  greater  than  grasping  autocracy. 

Eventually  there  will  be  a  Fran  chise  Holder  in  your  town 
If  you're  alive  and  progressive  it  can  be  you. 

Write  today  .to 

Exhibitors  Defense  Committee 

composed  of  members  of 

The  First  National  Exhibitors  Circuit,  Inc. 

Address  inquiries  to 

Exhibitors  Defense  Committee, 

Care  First  National  Exhibitors  Circuit,  Inc, 

6  W.  48th  St,  New  York,  N.  Y. 


January  24,  1920 


THE  MOVING  PICTURE  WORLD 


539 

m 


J.ABERST 

PRESIDENT  OF 


UN  ITE  D 

PICTURE  PRODUCTIONS  CORPORATION 

ANNOUNCES 
_THAT  UNITED  HAS  SECURED 
CONTROL  or  THE 

TRIANGLE  EXCHANGES 


AND 

ALL  rnc  rAMOu?  triangle  PiCTURcg  wnicn 

INCLUDE  CUCH  STARS'  AND  DIRECTORS  AS 


D-w  GRif  run 

TTIOMAC  n  iNce 

D0UGU9  HAIRBANK? 
WILLIAM  9.  MART 
TRANK  KEENAN 

"TTic  cm  ?\^Tm 


CMAl^CC  RAY 
NORMA  TALMADGE 
CONCTANCE  TALMADGE 
DOROTHY  DALTON 
L0U1<?E  GLAUM 
OLIVE  TtiOMAC 


AND 

TtlC  TAmoUC  mACK  SENNETT  KEYSTONE  COmEDlES 


mi 


1 1 


ii'iiiA^iiii'mV 


540  THE   MOVING   PICTURE   WORLD  January  24,  1920 


EDMUND  F.  COBB 

TheDesei  t  Scorpion  anc^  Wolves  of  tKe  Street 


r 


January  24,  1920 


THE    MOVING   PICTURE  WORLD 


541 


ART-0-GRA"F  FILM  CO.,'""' 
Two  ig20  Specials  made  for  the  State  Ri^ht  Market 

by  OTXb' B.THAYER 

Ainoi  £eoitvLrLng 

FEdmund  F.  Ccfli 

^;^gOliTEX)  BY  MISS  VIDA  JOH^^j 
ir  I   ,  JPOHHELEASE  JAN.lSm 

¥lie  Deseit  ScorpiS 

A  red-blooded  story  of  the  West, 
teeming  with  thrills,  action  and  won- 
derful riding.  "The  Desert  Scorpion" 
is  a  great  story  of  the  pioneer  days 
— of  the  feuds  between  ranchmen  and 
sheep-herders. 

FOR  RELEASE  FEB.  isr'      |  j 

Wolves  of  the  StrS 


A  stupendous  production  picturizing 
one  of  the  greatest  double  charac- 
terizations ever  screened.  An  unusual, 
gripping  story  of  the  East  versus  the 
West.  Beautifully  photographed. 


mSTR-IBUTED  BY 


^mQW  FILM  CORPOIMBI 

c 


542  THE  MOVING  PICTURE  WORLD  January  24,  1920 

Manufacturers 
Producers  and 
Exporters 


If  there  is  any  doubt  in  your  mind 
as  to  the  best  medium  to  use  in 
reaching  the 

Latin-American  Countries 

Ask  to  See  Our  Spanish  Paper 

Cine-Mundial 

the  only  magazine  of  the  Motion 
Picture  Industry  completely  cov- 
ering this  extensive  and  rapidly 
growing  market. 

''Be  Convinced'' 


CHALMERS  PUBLISHING  CO 


January  24,  1920 


THE   MOVING   PICTURE  WORLD 


543 


544 


THE    MOVING    PICTURE  WORLD 


January  24,  1920 


WE  ARE  MAKING  THEM  PAY 

The  sensation  of  the  week,  we  might  say  of  the  year,  or  indeed,  of  all  motion  picture  history,  is 
the  payment  of  money  to  exhibitors  for  use  of  their  screens  by  fihn  producers  who  have  trespassed  on 

those  screens  in  the  past. 

BEAT  THE  TOM  TOM! 
SOUND  THE  BUGLES!! 
SET  OFF  THE  FIREWORKS!!! 

To  celebrate  this  great  event  of  the  exhibitor  actually  getting  something  for  the  use  of  his  own  property. 

THE  WHY  AND  WHEREFORE  OF  IT  ALL 

The  Screen  Protection  Committee  of  the  Motion  Picture  Theatre  Owners  of  America  throufjh  their  exposure  of  the 
screen  "snipers"  are  responsible — ^solely  and  entirely  respo  nsible— for  this  belated  effort  to  pay  the  exhibitor  for  the 
use  of  his  screen.  But  for  the  light  of  the  Screen  Protection  Committee  the  exhibitors  would  never  have  received 
a  penny. 

In  contrast  with  this  sudden,  apparent  willingness  to  pay,  we  ask  you  to  read  the  letter  sent  by  W.  H.  Linton, 
state  treasurer  of  the  New  York  exhibitors'  league  to  the  executive  seecretary  of  that  organization  which  was  sent  on 
January  5th,  1920.    Here  is  the  letter,  which  speaks  for  it  self : 

Utica.  N.  Y.,  Jan.  5,  1920. 

Mr.  S.  I.  HERMAN,  Executive  Secretary, 

Motion  Picture  Exhibitors*  Leag^ue,  State  of  New  York, 
708  Times  Bldff.,  New  York  City. 
Dear  Mr.  HERMAN: 

This  is  to  acknoAvledge  the  receipt  of  check  on  account,  dated  December  31st,  1919,  and  given  to  me 
at  the  executive  committee  meeting^  of  our  state  league  at  Buffalo,  N.  Y..  on  Jan.  2,  1920,  in  payment  tor 
showing  of  reel  "Dame  Fashion  Decrees." 

Our  members  who  have  run  this  reel  say  that  it  was  well  liked  by  their  patrons,  especially  the 
women.  It  seems  to  me  an  ideal  production,  in  every  way  up  to  our  standards,  which  provide  that 
every  such  reel  must  have  a  predominant  entertainment  value  and  under  no  circumstances  afford  a 
cause  of  just  complaint  to  any  of  our  patrons. 

Such  being  the  case  I  want  to  go  on  record  as  saying  that  in  my  opinion  it  marks  a  new  departure 
both  as  to  exhibitor  control  of  all  screen  advertising  and  as  to  the  possibilities  of  financing  exhibitors* 
organizaions.  In  our  state  at  least  no  seat  tax  levy  or  other  antiquated  met  hods  of  taxing  the 
exhibitors  directly  will  be  needed  hereafter. 

I  am  glad  to  note  you  have  other  films  of  the  same  standard  ready  for  our  exhibitors. 

No  one  in  this  state  knows  better  than  we  do  here  in  Utica  what  the  right  kind  of  an  exhibitors* 
organization  can  do.  It  was  through  the  efforts  of  the  organization  that  we  were  enabled  to  open  our 
theatres  on  Sunday. 

I  expect  to  see  you  and  the  balance  of  the  boys  at  Albany  about  the  middle  of  the  month  to  take 
up  legislative  matters. 

Sincerely  yours, 

WM.  H.  LINTON. 
Treasurer,  Motion  Picture  Exhibitors*  League,  State  of  New  York. 


The  activities  of  the  Screen  Protection  Committee  of  the  Motion  Picture  Theatre  Owners  of  America  have  started 
the  ball  rolling,  and  if  you  will  guard  your  screen  so  that  no  industrial  films  or  advertising  inserts  appear  without  your 
being  paid  for  them  through  your  slate  league  it  will  not  be  very  long  before  every  state  league  in  the  country  will 
have  sufficient  funds  to  carry  on  the  important  work  that  is  necessary  this  year  to  safeguard  the  interests  and  investments 
of  the  exhibitor. 

Hear  in  mind  that  under  our  plan  the  control  of  all  screen  advertising  remains  in  exhibitors'  hands. 

EVERY  CENT  OF  MONEY  DERIVED  FOR  SCREEN  ADVERTISING 

GOES  TO  YOUR  STATE  LEAGUE 

to  do  with  as  they  see  fit.  No  part  of  the  revenue  is  diverted  to  any  more  or  less  mythical  or  nominal  "national" 
organization  which  does  not  know  your  local  problems  and  which  as  far  as  the  record  shows,  has  never  done  anything 
to  benefit  the  exhibitor  in  a  national  way. 

The  Screen  Protection  Committee  has  just  begun  to  fig  ht  and  will  keep  up  its  activities  to  get  a  full  return  to 
tlic  exhibitor  for  the  use  of  his  screen. 

No  doubt  about  the  exhibitors  of  the  country  being  w  ith  us  heart  and  soul. 

Here  is  the  evidence. 

The  following  exhibitors'  organizations  have  endorsed    the  activities  of  the  Screen  Protection  Committee,  and  are 

co-operating  with  us: 

MOTION   PICTURE  EXHIBITORS  LEAGUE  OF  NEW  YORK  STATE  MICHIGAN   EXHIBITORS'  ASSOCIATION 

MIAMI  VALLEY  EXHIBITORS'  ASSOCIATION  SOUTH   CAROLINA   EXHIBITORS'  LEAGUE 

NORTHWEST  EXHIBITORS'  CIRCUIT  NORTH    CAROLINA    EXHIBITORS'  ASSOCIATION 

CLEVELAND   MOTION   PICTURE   EXHIBITORS'  ASSOCIATION  LOS  ANGELES   (CALIFORNIA)   THEATRE  OWNERS'  ASSOCIATION 

AMERICAN    EXHIBITORS'   ASSOCIATION    OF    PENNSYLVANIA   AND    WEST         EXHIBITORS'    PROTECTIVE    LEAGUE    OF    MINNESOTA.    NORTH  DAKOTA. 

VIRGINIA  SOUTH   DAKOTA  AND  IOWA 

KANSAS  CITY  EXHIBITORS'  ASSOCIATION  OF  MISSOURI  MOTION   PICTURE   EXHIBITORS  ASSOCIATION   OF  WISCONSIN 

ILLINOIS  EXHIBTORS'  ALLIANCE  TEXAS   EXHIBITORS'  CIRCUIT 

COLORADO  MOTION  PICTURE  THEATRE  OWNERS'  ASSOCIATION 


The  Motion 

708  TIMES  BLDG. 


Picture  Theatre  Owners 


of  America 

NEW  YORK  CITY 


WORLD 

Founded  bv  r  pr,.,.-,  .^^ 


Feature  Reading  for  Feature  Folks 

Knocking  Out  the  Red— But  Not  Out  of  the  Red,  White  and  Blue  Page  565 

Big  conference  at  Waldorf  marks  mobilization  of  film  industry's  resources  behind  Secretary 
of  Interior  Lane  in  his  campaign  of  Americanization. 

Big  Figures  on  Tablecloth  Become  Realities  Page  55/ 

At  First  National  convention  in  Atlantic  City,  where  Boardwalk  is  rocked  by  news  of 
many    millions   behind   Circuit's   production   and  theatre  plans.    Our  own  smash. 

When  Is  a  Review  Not  a  Review?  Page  6^1 

When  it  arrives  too  late  to  help  the  exhibitor  book  the  picture  that  will  make  money  for 
him  at  the  box  office.  We're  going  out  of  town  for  many  of  our  reviews — fifteen  this  week 
and  twenty-two  last  issue,  four  of  them  exclusive  with  us. 

Some  Snappy  Stuff  on  Exporters  Page  555 

A  page  of  live  notes  on  a  live  game.  And,  by  the  way,  have  you  seen  our  newest  issue  of 
Cine-Mundial  with  194  pages?   That's  a  Latin-American  paper  for  you! 

Liquor,  Liquor  Everywhere,  But  Not  for  the  Producers   Page  55? 

R.  H.  Cochrane,  vice-president  of  Universal,   says  the  producers  will  maintain  a  neutral  atti- 
tude on  the  question  of  Prohibition  as  far   as  propaganda  in  films  is  concerned. 

Our  Own  Army  of  Correspondents  Kicks  In  Page  61^ 

Three  pages  of  "Live  News  from  Everywhce"  about  the  folks  who  pay  your  salary  and  mine. 
Our  staff  of  correspondents  cannot  be  duplicated. 


The  Week*s  Advertising  Barometer  Page  652 


The  Story  of  Richmond — Page  557 


January  24,  1920 


THE  MOVING  PlCTimE  WORLD 


547 


mvmFKim 

WORID 

Founded  by  J.P.  Chalmers  in  1907 

■aUT«d  at  til*  Q«naral  Post  Offlee,  New  York  OU7,  as  aooond  Claw  Mattw. 
Published  Weekly  by  the 

CHALMERS  PUBLISHING  COMPANY 

SIC  FIFTH  AVENUE,  AT  43D  STREET,  NEW  YORK  CITY 

(Telephone,  Murray  Hill,  1610,  1611.  1612,  1613) 


J.  P.  Chalmers,  Sr  Preside«t 

J>  F.  Chalmers  Vice-President  and  General  Managwr 

E.  J.  Chalmers  Secretary  and  Treasver 

James  L.  Hoff  Assistant  General  Manacar 

George  BlaisdeU   Editor 

A  MacArthor,  Jr  Adrertising  Manager 


T&e  irfBM  of  til*  company  Is  the  addre**  et  tbe  offloers. 
OHICAOO  OmCB— Suit*  M7-818  Boblllor  BuUdlnc.  64  West  Randolph 

Bt.,  Oia«aco,  IlL   Tel*plion*.  Central  ttOW. 
PAOinO  OOAAT  OFFIOB— 610-611  Wrt|M  A  Oallender  BuUdlnc.  Los 

Aacel**,  OaL   Telephone,  Broadway  4649.   O.  P.  Harlemaa.  Bvalness 

R»gr*s*«tatly. 


SUBSCRIPTION  RATES 

United  State*,  Cuba,  Mexico,  Hawaii^  Porto 

Rico  and  Philippine  Idands  fXM  por  year 

Canada   XSO  peir  yoar 

Foreign  Countries  (Postpaid)  $4.00  per  yoar 

Chanc**  ot  address  should  glv*  both  old  aad  new  addre****  In  full 
sad  be  elearly  written.    Two  weeks'  tlm*  ehoald  b*  allowed  (or  obanae. 


ADVERTISING  RATES 

Classifibb  Advertising — 3  cents  a  word  for  Help  or  PoaitiQiis 
Wanted,  minimum  50  cents;  5  cents  a  word  for  all  commer- 
cial ads.,  minimum  $1. 

Display  Advbhtising  Rates  made  known  on  application. 


NOTB — Addreea  all  oorrsspondence,  remlttaiUM*  and  subsarlptlona  to 
UOVINO  PICTURB  WORLD.  616  FUth  Atmib*,  at  rorty-thlrd  Str*«t. 

New  York,  aad  not  to  Individuals. 


OINB-UUNDIAL.,  th*  monthly  Spaniah  edlUoa  of  the  Movlas  Flo- 
lure  World,  i*  pabliabed  at  616  Fifth  Ayaggtu*  by  the  Chalmers  Pobllah- 
Ing  Company.  It  reach**  the  South  Am*rican  and  Spaniah-*p*aklnc 
market.    Yearly  subscription,  $2.    Advertlslns  rate*  on  appUoatloa. 


Saturday,  January  24,  1920 


hane  and  Americanization 

No  man  could  have  listened  for  more  than  an  hour 
to  the  talk  of  Franklin  K.  Lane,  Secretary  of 
the  Interior,  at  the  Waldorf  last  Sunday  with- 
out being  a  better  American  for  it.  The  speech  proved 
to  be  a  dispassionate  analysis  of  what  America  stood 
for,  what  it  had  stood  for  for  a  century  and  half,  to 
itself  and  to  the  world  at  large.  The  secretary  pointed 
out  how  the  fathers  so  builded  that  control  came  from 
below,  and  he  most  sharply  contrasted  that  doctrine 
with  the  scheme  of  government  which  vests  authority 
in  those  at  the  top. 

Probably  three-fourths  of  Mr.  Lane's  talk  was 
devoted  to  democracy  as  exemplified  by  the  progress 
of  the  United  States.  Barely  a  quarter  of  it  was  given 
over  to  a  discussion  of  what  the  motion  picture  indus- 
try could  do  to  make  the  country  a  better  place  in 
which  to  dive.  The  secretary  was  not  sparing  of  his 
praise  in  telling  what  had  been  accomplished  in  less 
than  twenty  years.  He  pointed  out  new  avenues  of 
usefulness,  new  fields  of  entertainment — among  these 
a  portrayal  of  the  achievements  of  more  notable 
Americans,  the  telling  of  the  story  of  men  who  had 


begun  life  with  few  advantages  and  many  disadvan- 
tages and  risen  to  eminence. 

The  response  on  the  part  of  the  industry  to  the 
invitation  of  the  Americanization  committee,  through 
Mr.  Lane,  its  chairman,  was  such  that  probably  never 
before  were  there  so  many  prominent  and  influential 
of  its  representatives  assembled  under  one  roof.  It 
was  a  compliment  to  Secretary  Lane,  a  tribute  to  the 
great  movement  of  which  he  seems  so  easily  and  so 
naturally  to  be  the  spokesman.  Every  one  who  had 
been  stirred  and  exalted  by  the  words  of  the  secretary 
could  be  pardoned  a  feeling  of  pride  that  to  the  motion 
picture  industry  had  been  offered  such  leadership. 

The  secretary's  suggestion  that  the  industry  make 
a  beginning  on  Lincoln's  Birthday  is  one  that  is  prac- 
tical and  one  that  undoubtedly  exhibitors  everywhere 
will  welcome.  Sight  should  not  be  lost,  however,  of 
the  accompanying  warning  that  the  work  to  be  done 
was  not  for  a  day  or  a  year,  but  should  be  maintained 
so  long  as  there  was  a  boy  or  a  girl  in  the  United 
States  who  could  not  read  or  write. 

The  Two-Cent  Piece  and  the 
Triple-Nickel 

If  the  bill  which  the  National  Association  of  the 
Moving  Picture  Industry  has  succeeded  in  having  in- 
troduced in  Congress  goes  into  effect  the  bulky  but 
welcome  two-cent  piece  of  the  days  of  fourteen  cent 
porterhouse  and  cabbage  at  eight  ceijts  a  head  will  be 
put  in  circulation  to  facilitate  the  collection  of  the 
revenue  tax  on  theatre  tickets.  Those  of  us  that  can 
recall  the  appearance  of  those  greasy  old  coppers  which 
looked  heavy  enough  to  be  used  as  paper  weights  and 
whose  chief  virtue  in  the  eyes  of  the  young  was  their 
ability  to  purchase  two  sticks  of  candy  in  place  of  one, 
are  wondering  what  the  new  coins  will  look  like  and 
how  many  of  them  it  will  take  to  make  a  pound.  Also 
how  many  pounds  of  them  it  will  take  to  purchase  a 
suit  of  clothes  or  even  a  good  cigar,  if  the  present  high 
prices  continue  to  soar. 

A  15-cent  piece  is  also  asked  of  congress.  This  new 
coin  will  be  of  great  convenience  to  the  large  number 
of  rnoving  picture  houses  where  the  standard  price  of 
admission  if  fifteen  cents.  There  is  a  long  line  of  other 
industries  that  will  be  able  to  use  the  triple-nickel  to 
advantage. 

''Best  Sellers''  and  the  Screen 

It  isn't  every  author  of  a  "best  seller"  that  can  fol- 
low the  example  of  the  story  wr'iting  editor  of  a  cer- 
tain magazine  and  print  an  article  lauding  the  super- 
iority of  his  novel  over  the  screen  version,  when  the 
changes  made  necessary  by  the  new  medium  fail  to 
meet  his  approval.  Few  writers  of  books  are  willing 
to  believe  that  scenes  of  written  description  that  are 
so  effective  on  the  printed  page  cannot  always  be  made 
just  as  impressive  on  the  screen — and  are  not  always 
necessary.  Vincente  Blasco  Ibanez  is  one  of  these. 
The  author  of  "The  Four  Horsemen  of  the  Apo- 
ralypse"  took  the  trouble  to  inform  himself  at  first 
hand  by  giving  intelligent  study  to  the  matter  in  the 
rompany  of  directors  and  scenario  writers  before  work 
of  any  sort  was  started  on  the  screen  version  of  his 
internationally  famous  novel.  The  Spanish  writer  i^; 
1  wise  man. 


548 


THE    MOVING    PICTURE  WORLD 


January  24,  1920 


Quick  Glances  at 


lUIIIUIIIIIIHIIIIIHMIIDMUIIIIKIIIIII 


I'ortrait   or   a   'Appy  Family 

In  Bessie  Barriscale's  Robertson-Cole, 
"The  Luck  of  Geraldine  L^nd." 


THE  House  Committee  on  Patents 
will  begin  its  investigations  of 
trademark  pirating  in  foreign 
lands  when  it  open's  hearings  January 
21  on  the  bill  introduced  some  time  ago 
by  Congressman  Schuyler  Merritt,  of 
Connecticut,  extending  the  right  of 
manufacturers  to  register  trademarks  in 
the  United  States  and  abroad. 

There  has  been  a  great  deal  of  ac- 
tivity of  late  in  Washington,  follow- 
ing out  our  program  of  entering  for- 
eign markets,  for  adequate  trademark 
protection.  The  matter  has  become  of 
very  vital  interest  to  manufacturers 
and  business  men  everywhere,  particu- 
larly in  view  of  the  reported  wholesale 
scheme  being  carried  on  in  foreign 
countries  to  appropriate  American 
trademarks  under  certain  technical  pro- 
visions of  the  Berne  convention. 

A  considerable  number  of  manufac- 
turers and  others  interested  in  this 
matter  have  signified  their  intention  of 
attending  the  hearings.  The  committee 
also  has  before  it  a  bill  to  give  effect 
to  certain  provisions  of  the  convention 
for  the  protection  of  trademarks  and 
commercial  names,  made  and  signed  at 
Buenos  Ayres,  Argentina,  in  1910.  At 
this  convention  the  United  States  and 
the  South  and  Central  American  coun- 
tries agreed  to  the  establishment  of  an 
international  bureau,  to  be  known  as 
the  International  Trademark  Bureau,  in 
Havana,  to  protect  all  trademarks  and 
tradenames.  The  United  States,  how- 
ever, has  not  yet  ratified  the  action. 

Pirating  Is  Easy. 

"It  is  possible  in  Europe  and  in  sev- 
eral South  American  countries,"  said 
Mr.  Merritt,  "for  any  person  to  have  a 
trademark  or  tradename  issued  in  his 
favor  without  that  person  being  in  any 
way  connected  with  the  manufacture 
or  exportation  of  the  article.  Under 
the  regulations  in  many  countries  the 
trademark  right  is  given  to  the  first 
person   applying  for   it,  regardless  of 


Selects  Woman  for  Place 
on  Ontario's  Censor  Board 

THE  Provincial  Government  of  On- 
tario has  made  a  radical  departure 
from  usual  custom  by  appointing 
a  woman  to  serve  on  the  Ontario  Board 
of  Moving  Picture  Censors.  The  woman 
is  Miss  Caroline  Cassels,  who  had  been 
an  employe  of  the  provincial  treasurer's 
department  for  a  number  of  years  and, 
previous  to  her  appointment  to  the  cen- 
sor board  by  Peter  Smith,  the  new  pro- 
vincial treasurer  of  the  Farmers'  Cabi- 
net now  in  power,  had  been  engaged  as 
a  spotter  among  the  theatres  of  Ontario 
to  see  that  the  amusement  tax  was  be- 
ing collected.  Despite  Miss  Cassels' 
service  with  the  government,  her  ini- 
tial salary  as  a  censor  has  been  fixed  at 
$1,300  per  year,  or  $25  per  week. 

Miss  Cassels  makes  the  fourth  person 
to  be  serving  as  a  moving  picture  censor 


whether  or  not  that  person  has  any 
connection  with  the  article. 

"It  has  been  reported  that  some  un- 
scrupulous persons  in  Europe  have 
patented  the  trademark  of  many  Ameri- 
can concerns  and  can  prevent  the 
American  from  using  their  own  trade- 
mark on  goods  they  wish  to  export. 
The  passage  of  this  bill  is  imperative 
If  we  are  to  engage  successfully  in  for- 
eign business.  LINZ. 

Ned  Wayburn  Resigns  as 

Capitol  Revue  Director 

AN  announcement,  equivalent  to 
forecasting  enlarged  and  more 
ambitious  activities  for  the  new 
Capitol  Theatre,  New  York,  has  come 
from  Managing  Director  Edward  Bowes 
of  that  institution.  Ned  Wayburn,  who 
has  staged  the  two  revues  that  supple- 
mented the  motion  picture  and  orches- 
tral program,  will  withdraw  as  produc- 
ing director  because  of  his  inability  to 
devote  the  time  essential  to  the  fre- 
quent changes  of  bill  contemplated  in 
the  Capitol  policy.  Expert  producers, 
who  will  devote  their  time  exclusively 
to  this  purpose,  will  hereafter  control 
the  actual  staging  of  the  offerings. 

It  has  become  known  that  Messniore 
Kendall,  president  of  the  Moredall  Re- 
alty Corporation,  owners  and  operators 
of  the  Capitol  Theatre,  has  just  pur- 
chased the  two  buildings  at  23\  and  2,\) 
West  Fiftieth  street,  immediately  ad- 
joining the  theatre,  for  scenic  studios, 
rehearsal  rooms,  the  costume  depart- 
ment and  to  house  its  mechanical  staff. 

The  rumor  has  revived  that  in  addition 
to  its  fixed  policy  of  picture  presenta- 
tion, the  management  aspires  to  make 
the  Capitol  one  of  the  most  conspicuous 
and  prolific  producing  centers  of  the 
American  stage,  with  facilities,  and  a 
personnel  permitting  of  successful  pro- 
ducing in  any  of  the  several  fields  of 
public  entertainment. 


in  Ontario.  In  the  past  three  men  have 
been  handling  the  work.  With  her  ap- 
pointment, the  examination  of  pictures 
is  to  be  divided,  it  is  understood,  so  that 
the  censors  can  work  in  shifts,  pro- 
jection equipment  having  been  provided 
for  this  arrangement. 

The  Ontario  government  has  decided 
to  pass  upon  all  moving  picture  posters 
to  be  used  within  the  province.  Hith- 
erto, the  Toronto  police  department  has 
examined  all  posters  for  use  in  Toronto, 
but  the  police  officials  never  knew  what 
the  censors  had  done  to  a  picture  with 
the  result  that  posters  depicting  cer- 
tain scenes  were  frequently  approved 
when  the  actual  scenes  in  the  films  had 
Ijeen  deleted  by  the  censors. 

It  is  also  interesting  to  note  that  pre- 
viously only  the  posters  used  in  To- 
ronto have  been  censored,  but,  under 
the  new  plan,  all  posters  for  every  cen- 
tre in  the  jurisdiction  of  the  Provincial 
Government  will  come  under  the  official 
eye.   

Indiana  Theatreman  Indicted. 

Axel  Pierson,  proprietor  of  the  ."Kudi- 
torium  and  Vaudette  picture  theatres 
at  Connersville,  Ind.,  has  been  indicted 
by  the  Fayette  county  grand  jury  for 
operating  his  theatres  on  Sundays.  He 
was  arraigned  in  city  court  and  entered 
a  plea  of  not  guilty. 

.\s  to  his  keeping  the  theatres  open 
on  Sundays,  there  is  no  question,  but 
he  intends  to  leave  to  a  jury  the  ques- 
tion of  whether  or  not  Sunday  picture 
shows  should  be  prohibited.  The  date 
ot  his  trial  has  not  been  set,  but  it  is 
expected  his  case  will  be  heard  in  the 
near  future. 

Carl  Laemmle  Threatens 

to  Sue  Dorothy  Phillips 

RUMORS  regarding  the  Dorothy 
Phillips-Holubar  controversy  have 
at  last  been  substantiated  at  the 
Universal  offices  in  New  York.  Carl 
Laemmle  has  announced  definitely  that 
^liss  Phillips  and  Allen  Holubar,  her 
husband,  have  left  Universal  City. 

It  is  claimed  that  Miss  Phillips  and 
her  husband  are  still  under  contract  with 
the  Universal  and  Mr.  Laemmle  intend.s 
to  fight  them  to  a  finish  and  compel 
them  to  fulfill  their  contracts,  it  is  an- 
nounced. 

"Allen  Holubar  and  Dorothy  Phillips 
have  left  Universal  City,"  said  Mr. 
Laemmle.  "Both  of  them  have  always 
been  given  every  consideration  possible 
while  with  us.  The  have  a  contract  with 
us  which  is  as  honest  and  fair  an  agree- 
ment as  was  ever  written.  This  con- 
tract is  legally  binding.  For  the  prin- 
ciple of  the  thing  I  am  going  to  go  to 
every  extreme  to  see  that  both  of  them 
are  forced  to  keep  their  written  word. 
Their  contracts  have  more  than  a  year 
to  run. 

"If  this  matter  is  allowed  to  go  with- 
out a  fight,  it  will  leave  the  film  world 
in  a  very  deplorable  state,  and  it  would 
be  a  very  dangerous  precedent  to  set 
for  directors  and  players  of  the  in- 
dustry if  this  disregard  of  their  legal 
agreement  was  allowed  to  go  unchal- 
lenged." 


Bill  Protecting  Film  Trademarks 

Considered;  To  Investigate  Pirating 


January  24,  1920 


THE   MOVING   PICTURE  WORLD 


549 


an  Active  Field 

•BinniciMtHNiiiiiiNinuiuiiiiiHHiMKurimrMiHrimrtinMmiiiiiiiiiitii)iiii)iitiiiiiiiiiiipiiitiiriiiiiti<i<  i(rit>iiiiiiiiiiiiiiriiiiitiitiiii<iiiiii 


Philadelphia  Meeting 

Discusses  Many  Matters 

THE  appointment  of  an  adjustment 
committee  and  the  unanimous 
adoption  of  a  set  of  trade  rules 
governing  the  organization  and  the  pro- 
mulgation of  an  official  announcement 
marked  the  second  meeting  of  the  Mo- 
tion Picture  Board  of  the  Philadelphia 
Chamber  of  Commerce  in  the  offices  of 
the  Select  Pictures  Corporation  on  Jan- 
uary 8.  Representatives  of  every  ex- 
change and  every  big  theatre  circuit  in 
Pennsylvania,  New  Jersey  and  Delaware 
were  in  attendance. 

Organized  primarily  for  the  purpose  of 
co-operating  with  the  National  Com- 
mittee on  Censorship  in  curbing  the 
policies  of  the  Pennsylvania  State  Board 
of  Censors,  the  board  in  its  announce- 
ment asserts  that  its  object  is  "to  solve 
those  problems  common  to  all  ex- 
changes and  all  exhibitors  and  to  adjust 
an  equitable  and  more  practical  manner 
any  difference  that  may  arise  between 
them. 

The  appointments  to  the  adjustment 
committee  representing  the  exchanges 
were  as  follows  :  George  Ames,  Pathe  ; 
V.  R.  Carrick,  Interstate;  Robert  Lynch, 
Metro.  The  exhibitors  were  John 
McGuirk,  Stanley  Company  of  America, 
and  George  Bennethum  of  the  Kline 
Bennethum  Circuit. 

While  every  phase  of  the  distributing 
end  of  the  business  is  covered  in  the 
board's  trade  rules,  particular  stress  is 
laid  on  the  matter  of  remittance.  If 
close  adherence  to  this  rule  is  kept, 
large  credit  balances  on  the  books  of  an 
exchange  will  be  a  thing  of  the  past. 

Another  important  rule  for  the  uni- 
fication of  an  exchange's  affairs  is  the 
matter  of  changing  dates.  Requests  for 
change  in  dates  booked  will  not  be  con- 
sidered unless  the  request  is  received 
more  than  fourteen  days  prior  to  tlie 
date  originally  scheduled,  accompanied 
by  a  full  payment  of  the  rental  and 
other  charges  on  the  feature  in  question 
and  a  new  date  that  is  satisfactory  to 
the  exchange,  stipulated. 

Harry  M.  White  of  Goldwyn  Pictures 
Corporation,  who  with  George  Dembow 
of  Fox  and  John  Clark  of  Paramount, 
were  selected  to  head  the  organization, 
was  chairman. 


Indiana  Operators  Decline 
to  Project  Legion  Slides 

SOME  members  of  the  Moving  Pic- 
ture Operators  Union,  Local  194,  at 
Indianapolis,  have  refused  to  throw 
slides  advertising  the  American  Legion 
on  the  screens  of  the  theatres  in  which 
they  "work,  because  of  what  is  said  to 
be  the  Legion's  attitude  toward  strikes. 

J.  O.  Brenner,  business  manager  of  the 
union,  said  twenty-seven  members  of 
the  union  have  decided  individually  on 
such  a  stand,  but  that  action  had  not 
been  official  on  the  part  of  the  union 
and  that  no  suggestion  had  been  made 
that  such  official  action  be  taken.  The 
operators,  he  added,  were  all  overseas 
in  the  service  during  the  war,  and  their 
decision  in  the  matter  was  because  of 


their  individual  feeling  toward  the  Le- 
gion. 

Gustave  G.  Schmidt,  proprietor  of  the 
Crystal  Theatre,  and  chairman  of  the 
committee  of  theatre  owners  which 
handled  the  operators  strike  recently, 
said  no  information  had  come  to  him  re- 
garding the  reported  stand  taken  by  the 
operators.  At  a  recent  meeting  of  the 
Marion  county  organization  of  the 
American  Legion,  it  was  announced  that 
the  reported  refusal  of  some  of  the 
moving  picture  operators  in  the  city 
to  handle  slides  advertising  the  Legion 
probably  will  be  amicably  adjusted  by 
Legion   officials   and  the  operators. 

Syndicate  Plans  Erection 
of  Theatre  in  Bensonhurst 

THE  old  homestead  of  the  Benson 
family,  founders  of  Bensonhurst, 
Brooklyn,  situated  at  Eighty-sixth 
street  and  Twentieth  avenue,  has  been 
torn  down  and  in  its  place  will  be  erect- 
ed a  motion  picture  theatre  designed 
to  rank  as  one  of  the  most  beautiful  in 
Greater  New  York.  It  will  be  known 
as  the  Benson  Theatre. 

The  theatre  will  be  a  one-story  orna- 
mental fireproof  structure,  having  two 
stores  on  Eighty-si.xth  street  and  four 
stores  on  Twentieth  avenue.  It  will  have 
a  seating  capacity  of  1,600  on  one  con- 
tinuous floor,  running  into  a  balcony 
arrangement  at  the  rear  of  the  audi- 
torium. 

The  theatre  will  be  controlled  by  a 
syndicate  known  as  the  Benson  Theatre 

Corporation,  a  subsidiary  of  a  large 
New  York  concern,  and  will  cost  ap- 
proximately $200,000.  The  date  of  open- 
ing will  be  September  1.  Plans  have 
been  drawn  and  the  work  of  building 
will  begin  when  weather  permits. 

May  Amend  Revenue  Act 

for  Benefit  of  Salesman 

FILM  salesmen  would  be  permitted 
to  deduct  expenses  incurred  for 
meals  and  lodgings  while  on  the 
road,  in  computing  their  net  income  for 
income  tax  purposes,  if  the  bill  just  in- 
troduced in  the  House  of  Representa- 
tives by  Congressman  Jacoway,  of  Ar- 
kansas, is  made  a  law.  There  has  been 
a  great  demand  from  traveling  sales- 
men in  all  lines  for  an  exemption  of 
these  expenses.  They  declare  that  this 
is  just  as  much  a  part  of  their  expense 
of  doing  business  as  any  feature  of  the 
overhead  expense  of  a  business  con- 
cern, and  that  to  tax  them  in  this  re- 
gard is  a  discrimination. 

The  Jacoway  bill  provides  for  the 
amendment  of  paragraph  (1),  subdivi- 
sion (a)  of  section  214  of  the  revenue 
act  of  1918,  to  read  as  follows : 

"All  the  ordinary  and  necessary  ex- 
penses paid  or  incurred  during  the  tax- 
able year  in  carrying  on  any  trade  or 
business,  including  a  reasonable  allow- 
ance for  salaries  or  other  compensation 
for  personal  services  actually  rendered; 
traveling  expenses  including  meals  and 
lodging  while  away  from  home  incur- 
red in  the  pursuit  of  trade  or  business, 
and  rentals  or  other  payments  required 


INew  'Irain — New  Thought 

Given  by  Sylvia  Breamer  in  her  Blackton- 
Pathe  feature,  "Respectable  by  Proxy." 


t  1  lllllllltllllllllllllllllllrillltlllllllllllllllllllKllllirllMIIIIIIIIIIIIIItllllMIIIIMIItlltllttllltltllllll  11IIK1 

to  be  made  as  a  condition  to  the  con- 
tinued use  or  possession,  for  purposes 
of  the  trade  or  business,  of  property  to 
which  the  taxpayer  has  not  taken  or  is 
not  taking  title  or  in  which  he  has  no 
equity." 

Indiana  Pastors  Want  to 
Put  an  End  to  Sunday  Shows 

MEMBERS  of  the  Ministerial  As- 
sociation at  Plymouth,  Ind.,  at 
a  recent  meeting  in  the  public 
library,  decided  to  take  action  to  close 
the  motion  pictures  theatres  of  the 
city  on  Sundays.  They  conferred  with 
Mayor  Holtzendorff  and  called  his  at- 
tention to  the  state  law  prohibiting 
such  e.xhibitions. 

Mayor  Holtzendorff,  it  is  understood, 
said  that  in  his  opinion  the  shows  were 
a  good,  thing,  inasmuch  as  they  pro- 
vided good  amusement  for  the  young 
people  and  kept  them  in  their  home 
town  instead  of  causing  them  to  leave 
to  find  attractions  in  other  places.  He 
added,  however,  that  if  it  was  the  wish 
of  the  people  that  the  Sunday  laws  be 
enforced,  he  would  see  to  it  that  the 
law  is  carried  out. 


Central  Amusement  Sues. 

Damages  of  $5,000  are  asked  of  the 
Central  Amusement  Company,  Edward 
G.  Sourbier,  Charles  M.  Olson  and  the 
Charles  E.  Sheehan  Company,  all  of 
Indianapolis,  in  a  suit  filed  in  one  of 
the  Marion  county  courts  by  the  Shee- 
han Engineering  Company. 

The  plaintiff  company  alleges  it  was 
engaged  in  building  the  Lyric  theatre 
in  April  and  completed  its  part  of  the 
work  about  Ma.y  1.  At  that  time,  it  is 
alleged,  the  Charles  E.  Sheehan  Com- 
pany began  additional  work  on  the 
building,  this  company  and  the  other 
defendants  leasing  from  the  Sheehan 
Construction  Company  the  tools  and 
equipment  it  had  been  using. 

In  August,  the  defendants,  it  is  al 
leged,  shipped  the  tools  and  equipment 
out  of  the  state.  The  plaintiff  says  the 
value  of  the  equipment,  together  with 
the  money  for  the  use  of  the  equipment, 
is  demanded  in  the  suit. 


550 


THE   MOVING   PICTURE  WORLD 


January  24,  1920 


Rambles  Round  Filmtown 


BELLRIffGING 

FOR 
PUFFLICISTS 


We'd  just 
A»  Uef 

ou  would 
Be  brief. 

AVhen  Bhort 
Of  news 
Fake 

Interviews. 


Making  It  So  Easy  for  Arch 

Under  Some  Trying  Ordeals 

Archie  MacArthur,  Jr.,  sojourning  in 
Los  Angeles,  eats  at  the  Alexandria  Ho- 
tel— when  Rubberneck  sets  'em  up — for 
the  reason  that  he  can  know  in  advance 
what  he  has  to  digest. 

"Explanation  of  today's  dishes"  is  a 
line  on  the  bill-of-fare  that  helps  Mac 
out;  f'rinstance: 

Breaded  Lamb  Chops,  Reforme. — 
Breaded,  fried,  served  with  tomato 
sauce  with  ham,  tongue,  pickles  and  egg. 

Sweetbreads  Saute  a  Sec. — Saute  with 
shallots  moistened  with  chicken  broth 
and  glaced  meat. 

So  it  goes,  with  everything  save  the 
consomme. 

"They  don't  give  any  explanation  with 
the  soup"  is  Mac's  comment.  "You  can 
generally  recognize  the  soup  by  its 
sound." 

Huth  Pearcy,  who  warbles  at  the  Rlalto. 

is  not  a  high  soprano,  as  her  name  sug- 
gests. 

She  has  a  Jessie  Bartlett  Davis  voice 
for  "Oh,  Promise  Me." 

She's  Issuing  promissory  notes,  thus  to 
say. 

"On  with  the  Dance"  (Paramount). 
On  with  something,  if  we  see  the  stills 
aright. 

Adds  Insult  to  Injury. 

The  long  suffering  game  of  craps  gets 
another  wallop  from  Epes  Wlnthrop  Sar- 
gent, who  never  rolls  'em,  but  stoops  to 
slander  in  calling  the  game  Blnck  Bil- 
liards. 

"Leaping  Dominoes"  (Snowden)  and 
"Mississippi  Marbles,"  by  one  who  had 
suffered  in  court,  have  been  previously 
reported.  Next! 

"The  Overshadowing  Crime." 

For  several  weeks  a  special  grand  jury 
in  New  York  has  been  seeking  "the 
overshadowing  crime." 

Not  having  been  called  as  a  witness  we 
submit  our  testimony: 

The  overshadowing  crime  is  the  great 
amount  of  excellent  mimeographing 
sent  from  moving  picture  press  depart- 
ments to  newspapers  that  could  not  if 
they  would  and  would  not  if  they  could 
publish  it  under  any  imaginable  circum- 
stances. 

It's  a  mean  man  who  assailed  woman's 
greatest  prerogative  by  titling  a  film 
"She  Loves  and  Lies." 

Mysteries  of  the  Movies. 

If  a  movie  director  is  "well  known" — 
really  w.  k. — what's  the  use  of  giving  his 
minute  picture  history  every  time  he 
starts  a  new  production? 


With  Walter  K.  Hill 


"Americanization  Films"  will  go  best 

in  picture  theatres  where  the  proprietors 
have  been  Americanized. 

And  that's  no  "loose  writing!" 

Ballyhoo  suggested  for  "The  Copper- 
head": 

Have  a  snalce-charmer  worli  in  the 
lobby. 

George  F.  Weaver  of  Republic  Says: 

"Hard  Work"  Is  Secret  of  His  Suc- 
cess.— Exhibitor's  Trade  Review  Head- 
line. 

As  far  as  we  are  personally  con- 
cerned, his  secret  is  safe. 

Hints  for  the  Title-Hounds. 

Goldwyn  is  producing  "Earthbound." 

Make  way  for  "Hidebound,"  "Muscle- 
bound,"  "Homewardbound,"  "Clothbound," 
"Leatherbound,"  "Windbound,"  "Fog- 
bound"—they're  bound  to  follow. 

For  March  17  a  Pathe  Holiday. 

Tom  Kennedy,  late  of  Trade  Review 

staff,  and  Joe  Brady,  moved  over  from 
Robertson-Cole,  joined  Joe  Reddy  in 
promulgating  Pathe  publicity  January 
12. 

"Humpty  Dumpty"  Is  Nearing  Com- 
pletion.— Tradepaper  Headline. 

And  we  were  told  that  "three  score 
men  and  three  score  more"  couldn't  do 
it! 

"The  Place  of  Honeymoons"  (Atlas). 

Love,  Ga.,  or  Love,  Ky. 

Cause  and  Effect  in  Billposting. 

There  has  been  a  hoarding  next  the 
building.  No.  25  West  Forty-fifth  street, 
where  24-sheets  advertising  Pathe  pho- 
toplays have  always  been  exclusively 
posted.  The  foxy  billposter  knew  his 
game,  and  kept  the  showing  "framed" 
for  Pathe's  chief  executive  who  passed 
it  several  times  a  day. 

The  day  after  Paul  Brunet  left  for  his 
present  trip  to  the  Pacific  Coast  the 
billboard  was  torn  down. 

Quick,  Now,  Name  Your  House! 

Marcus  Loew's  theatre  at  the  north- 
east corner  of  Broadway  and  Forty- 
fifth  street  will  be  called  the  "State." 

Now  for  a  "State"  in  every  town  that 
boasts  a  Strand,  Rivoli,  Rialto  or  Cap- 
itol! 

Electric  signs  for  cinemas  are  making 

Times  Square  a  dangerous  place  for  air- 
planing. 


Home  Office  Anyold  Filmco. 


■a 

\ 


/ 


Our  Own   Title  Competition. 
"No  Questions  Asked." — For  a  "love- 

at-first-sight,"  "married-in-haste"  drama 
where  the  girl  turns  out  bad  and  virtue 
goes  Democratic. 

"Lost  and  Found."— For  a  detec-a-tive 
story  with  a  happy  ending. 

"Information  Wanted."— For  any  kind 
of  a  photoplay  that  kind  of  a  title 
wouldn't  fit. 

"Suitable  Reward." — Same  as  "Infor- 
mation Wanted." 

Producers  using  any  of  these  titles 
are  requested  to  make  checks  payable 
to  the  New  York  Times,  crossed  "For  100 
Neediest  Cases." 

Buozlcal  "bitter  enders"  who  patronlie 
'•UoniJiny  Rye"  wiU  do  so  under  mlsnppre- 
heuHion. 

If    "The    Beloved    Cheater"   i*  "The 

Shark"  (referred  to  in  current  reviews) 
she  is  hereby  barred  from  any  poker 
session  we  may  "sit  in"  on  forever  and 
thirty  days. 

Louella     I'nrsons,     Sorceress,     Can  Tell 
What's  In  a  Letter  Without  Kveo 
Reading  It  Through. 

The  newest  form  of  attaclc  against  a 
motion  picture  player  came  in  an  unsigned 
letter  in  which  the  writer  told  of  a  very 
uncomplimentary  remark  which  this  actor 
had  made  against  the  one  to  whom  the 
letter  was  sent.  We  never  answer  anony- 
mous letters  nor  do  we  bother  to  read 
them. — Morning  Telegraph. 

The    Reason    for   a    Private   OfiBce  in 
Filmland  Is  Just  the  Same  as 
Everywhere  Else, 

Our  architect  (Sam  Spedon)  has  drawn 
a  birdseye  view  of  the  headquarters  and 
home  office  of  the  Anyold  Moving  Pic- 
ture and  Photoplay  Corporation,  Ink., 
which  we  present  for  the  benefit  of  ex- 
changemen  and  film  peddlers  who  can 
get  a  close-up  from  afar  of  the  "works." 

One's  sense  of  proportions  must  be 
acute  in  order  that  the  press  agent's 
location  may  not  be  lost  sight  of.  He 
is  placed  next  to  the  shipping  room  of 
the  home-office  exchange.  The  jangle 
of  flying  film-cans  as  they  hit  one  upon 
the  other  proves  to  him  how  peaceful 
life  must  be  in  a  boiler  factory. 

The  pufflicist  is  viewed  by  the  big 
bosses  as  an  evil  that  simply  must  be 
endured.  He  is  only  seriously  consid- 
ered when  "the  greatest  photoplay  of 
the  year"  takes  a  flop.  Then,  oh  then, 
he's  to  blame  for  it. 

Six  then  indicates  where  the  body  of 
the  pufflicist  is  found  after  the  afore- 
said flop.  Five  is  the  target  range, 
shooting  gallery  and  film-can  court  of 
the  shipping  crew. 

Figure  4  is  the  private  office  of  the 
film-booker.  Three  is  the  private  office 
of  the  exchange  manager.  Two  is  the 
private  office  of  the  assistant  exchange 
manager.  One  is  the  private  office  of 
the  stenographer-telephonist  upon  whom 
a  cruel  world  ruthlessly  breaks  and  gets 
stalled. 

Gaze,  next,  upon  7 — the  private  office 
of  the  President  and  Managing  Director 
of  the  Anyold  Moving  Picture  and  Pho- 
toplay Corporation,  Ink.  The  hallway 
is  No  Man's  Land,  a  still,  silent,  impres- 
sive approach  to  the  going-in  end  of  the 
arrows.    This  completes  the  picture. 


January  24,  1920 


THE   MOVING   PICTURE  WORLD 


551 


First  National  Exhibitors  Organize 
At  Momentous  Atlantic  City  Meeting 

Formation  of  Associated  First  National  Pictures,  Inc.,  Is  Practically  Completed 
at  Capitalization  of  $10,000,  000  and  First  National  Theatres,  Inc., 
Will  Be  financed  at  Large  Figure— Announce  Officers  Later 


T(WO  score  of  the  leading  exhibitors 
of  the  United  States  and  Canada 
'  gathered  at  the  Hotel  Traymore, 
Atlantic  City,  N.  J.,  January  11  for  the 
purpose  of  organizing  the  Associated 
First  National  Pictures,  Inc.,  and  the 


J.  D.  Williams. 

First  National's  general  manager,  outside 
the  convention ,  hotel  one  half  hour 
in  three  days. 

MiniiitiiiiiiiiiiiiiiiiiiiiiiiiiiiMiiiiiiiiiiiiiiriiiiiiiiiiiitiiNiiiillllllririiiiliiliiiiHIIIIIIIIIilliiiiiiiiilriiiiiililiiiiitiiiii 

First  National  Theatres,  Inc.  At  3.20 
o'clock  the  following  Thursday  morning 
it  was  announced  that  the  organization 
of  the  first  named  company  was  prac- 
tically completed,  that  a  board  of  di- 
rectors, officers  and  trustees  had  been 
elected  and  that  the  remainder  of  the 
preliminary  work  would  be  done  in  the 
ensuing  twenty-four  hours.  The  names 
of  the  officers  and  trustees  were  with- 
held from  publication  pending  their  rati- 
fication by  members  throughout  the 
country. 

The  proposed  capitalization  of  the 
two  companies  was  $10,000,000  for  the 
Pictures  company  and  $6,400,000  for  the 
Theatre  organization.  The  latter  fig- 
ure will  be  substantially  increased.  The 
new  bodies  are  the  outgrowth  of  the 
First  National  Exhibitors'  Circuit,  es- 
tablished more  than  two  years  ago. 

While  the  full  story  of  the  four  days 
conferences  win  not  be  told  until  next 
week  it  was  announced  that  the  expecta- 
tions of  the  promoters  had  been  fully 
met  and  that  no  exhibitors  who  had 
■come  to  Atlantic  City  for  the  purpose 
of  "signing  up"  had  departed  without 
doing  so.  It  was  stated  on  Thursday 
morning  that  members  of  the  new  com- 
paniies  already  have  seventy-five  houses 


under  construction.  The  further  declar- 
ation was  made  that  a  search  among  the 
members  of  the  new  corporations  failed 
to  reveal  one  that  was  not  prepared  to 
finance  his  own  building  operations. 
One  of  the  members  had  announced  his 
readiness  to  take  over  any  houses  any 
member  cared  to  place  in  the  market. 

Directors  Elected. 

The  directors  elected  by  the  Asso- 
ciated First  National  Pictures,  Inc.,  are: 
Robert  H.  Lieber,  Indianapolis;  Harry 
O.  Schwalbe,  Philadelphia;  N.  H.  Gor- 
don, Boston;  J.  G.  Von  Herberg,  Seattle; 
Jacob  Fabian,  Paterson,  N.  J.;  Moe 
Mark,  New  York;  J.  B.  Clark,  Pitts- 
burgh; E.  B.  Johnson,  San  Francisco; 
John  H.  Kunsky,  Detroit;  Colonel  Fred 
Levy,  Louisville;  Jay  J.  Allen,  Toronto. 

Those  Present. 

The  following  were  in  attendance  at 
the  convention  :  Jule  and  J.  J.  Allen,  To- 
ronto; A.  H.  Blink,  Des  Moines;  J.  B. 
Clark,  Pittsburgh;  R.  H.  Clark,  New 
York  City;  R.  D.  Craver,  Charlotte, 
N.  C;  W.  P.  Dewees,  Vancouver,  B.  C; 
Jacob  Fabian,  New  York  City;  A.  M. 
i^abian,  Paterson,  N  J.;  Frank  Ferran- 
dini,  Richmond,  Va. ;  I.  H.  Rubin,  M.  L. 
Finkelstein,  Minneapolis;  Nathan  H. 
Gordon,  Boston;  Samuel  Katz,  Chicago; 
J.  H.  Kunsky,  Detroit;  G.  W.  Trendle, 
Detroit;  Robert  Lieber,  Indianapolis; 
E.  M.  Mandelbaum,  Cleveland;  H. 
Lieber,  Indianapolis;  Tom  Moore  and 
Boyd  Cunningham,  Washington;  Tom 
Saxe,  Milwaukee;  William  Sievers, 
St.  Louis;  Harry  T.  Nolan,  William  H. 


Swanson,  Denver;  E.  B.  Johnson,  sec- 
retary of  the  Turner  &  Dahnken  Cir- 
cuit, San  Francisco;  J.  G.  Von  Herberg, 
Seattle;  Moe  Mark,  Max  Spiegel,  New 
York;  H.  O.  Schwalbe,  Philadelphia; 
J.  D.  Williams,  New  York;  Lee  L.  Gold- 
berg, Louisville;  Herbert  Weil,  Port 
Huron,  Mich.;  J.  R.  Grainger,  New 
York;  Claude  Jensen,  Seattle;  F.  V. 
Fischer,  Seattle;  F.  W.  Reynolds,  Den- 
ver; Tom  Boland,  Oklahoma  City;  Jo- 
seph SkirboU,  Pittsburgh;  William 
Hamm,  Minneapolis;  E.  E.  Richards, 
Kansas  City;  Watterson  Rothacker, 
Chicago;  David  P.  Howells,  New  Yorlv; 
Jacob  Gottstein,  Seattle;  Harry  Koplar, 
St.  Louis;  Joe  E.  Rickards,  Phoenix, 
Ariz.;  Paul  C.  Mooney,  New  York; 
Boyd  C.  Cunningham,  Washington, 
D.  C;  E.  J.  Judson,  W.  J.  Morgan,  C.  F. 
Chandler,  Paul  Sarazan,  J.  L.  Hunter, 
New  York;  Harry  and  Abe  Warner, 
New  York;  Harry  L.  Richenbach  and 
Earl  Gulick  were  present  in  the  double 
capacity  of  transacting  business  and 
pleasure. 

Picture  and  Theatre  Companies. 

The  Pictures  Company  will  deal  only 
with  productions  and  producers — in 
other  words,  it  is  a  purchasing  organi- 
zation. The  Theatres  Company  will 
have  jurisdiction  over  the  financing  of 
local  exhibitors,  employing  in  a  measure 
the  mechanics  of  the  building  and  loan 
companies,  and  also  will  devise  ways 
and  means  of  filling  any  vacant  fran- 
chise in  case  the  exhibitor  or  exhibitors 
in  that  territory  for  any  reason  do  not 
care  to  affiliate  with  the  body. 


j  • 

*  1 1  f 

< 

1 

One  Group  Shot  While  Not  Writing  on  the  Tablecloth. 

Lel'l  to  right;    Max  Spiegel,  Mark  Strand  Company;  M.  A.  Lebensberger,  Stand- 
ard Film  Service,  Cleveland;  A.  Warner,  Earl  Gulick,  Joe  Dannen- 
bere.  and  Moe  Mark. 


552 


THE    MOVING    PICTURE  WORLD 


January  24,  1920 


Harry  Schwalbe. 

First  National's  treasurer  pushed  big 
things  at  session. 

The  plan  of  organization  of  the  two 
companies  is  briefly  an  extension  of 
the  percentage  territorial  allotment 
system  employed  by  the  First  National 
Exhibitors.  Where,  under  the  old  ba- 
sis a  franchise  holder  paid  a  certain  per- 
centage of  the  cost  of  a  negative  for 
his  jurisdiction,  under  the  new  form 
the  grouped  exhibitors  in  a  given  ter- 
ritory will  take  over  a  picture  instead 
of  the  franchise  holder.  These  separate 
corporations  will  pay  a  duly  determined 
portion  of  the  cost  of  the  picture,  in 
turn  alloting  among  their  individual 
members  the  cost  of  a  picture,  the  per- 
centage being  based  upon  the  size  of 
theatre,  clientele,  etc.  There  will  be  a 
first  run  franchise,  a  second  run  fran- 
chise and  others  in  a  declining  scale, 
according  to  the  amount  paid  in  by  the 
theatre  to  the  territorial  corporation. 

Star  Booking  System  a  Problem. 

"The  specific  problem  pi'esented  to  the 
organizers  of  the  Circuit  in  the  begin- 
ning was  the  star  system  of  booking," 
said  an  officer  of  the  new  company.  "We 
believe  we  have  succeeded  in  breaking 
up  that  system  and  also  in  scattering 
the  stars.  During  the  last  year  it  be- 
came apparent  that  the  small  exhibitor 
was  being  so  crowded  and  in  some  cases 
squeezed  that  it  became  imperative  he 
should  have  the  identical  protection 
which  the  organization  offered  to  its 
franchise  holders. 

"It  has  been  our  experience  that  by 
virtue  of  our  collective  purchasing 
power  we  can  do  many  things  in  the 
way  of  strengthening  and  solidifying. 
One  of  the  things  at  which  we  have 
aimed  is  the  giving  to  an  exhibitor,  no 
matter  how  small,  absolute  control  of 
a  picture  in  his  neighborhood.  It  will 
belong  to  him  and  he  need  be  under  no 
continuing  apprehension  that  he  is  go- 
ing to  lose  a  booking. 

"The  new  companies  will  not  restrict 
producers  to  an  outright  purchase.  If 
a  manufacturer  believes  he  has  got  a 
big  picture  we  will  play  him  on  a  per- 
centage basis— that  is,  we  will  guar- 
antee a  satisfactory  minimum  and  split 
with  him  on  a  determined  ratio  on  all 
the  money  the  picture  makes  above 
that   sum.     Wherever  this  percentage 


basis  may  obtain,  means  will  be  taken 
to  protect  exhibitors  small  and  large. 

Could  Learn  Showman'*  Business. 

"Heretofore  a  producer  by  playing  an 
exhibitor  on  a  percentage  basis  could 
uncover  the  business  a  certain  showman 
was  doing  if  it  should  happen  that  for 
any  reason  he  wanted  to  know — if,  per- 
haps, he  might  later  want  to  buy  his 
house  or  to  build  another  in  the  same 
section.  Under  our  plan  the  figures 
on  percentages,  so  far  as  individua,  the- 
atre business  is  concerned  will  be  re- 
tained within  the  books  of  each  sub- 
sidiary corporation. 

"The  sales  force  of  the  present  ex- 
changes will  be  converted  into  expljoi- 
tation  staffs.  All  the  men  will  go  out 
■ — that  is,  such  as  may  not  be  concerned 
in  covering  the  minor  parts  of  a  dis- 
trict as  are  unsold^ — and  do  their  utmost 
to  show  exhibitors  how  to  get  the  most 
out  of  the  pictures  on  their  screens. 

"The  present  organization  hardly  can 
be  called  an  experiment.  The  basic 
plans  on  which  we  are  to  start  at  work 
on  January  19  have  been  tried  out  the 
past  year  in  Ohio,  where  E.  M.  Mandel- 
baum  is  the  franchise  holder.  It  may 
not  be  out  of  place  to  say  that  Mr. 
Mandelbaum  is  one  of  the  most  enthu- 


A  $400  Back. 


Moe  Mark:    his  coat. 

IHItillllliiiiiriiiiiiituiiiiiiiiiiiiiiiiitilimilllllllilliMitiiKiiiiilliliiiliiiiilliiMtillliiiipiiiiiiiiiiiriiiMi  iiiiiiitur 

siastic  supporters  of  the  two  new  com- 
panies." 


Seen  Around  the  Traymore 

The  high  cost  of  rum  has  hit  Atlantic 
City.  One  of  the  New  Yorkers  had 
promised  his  friends  a  bottle  of  Scotch 
as  a  table  decoration  for  dinner  Tues- 
day evening.  The  smoky  liquid  was 
present  as  stipulated,  but  the  annexing 
of  it  cost  the  host  a  lot  of  sleuthing 
around  town  and  $40  as  well. 

*    ♦  * 

Earl  J.  Hudson  was  in  charge  of  the 
First  National  publicity  forces  during 
the  convention.  He  had  intended  re- 
turning to  New  York  Wednesday  after- 
noon, but  he  got  word  from  "J.  D."  to 
postpone  the  departure  "till  further  or- 
ders." It  may  have  been  this  tip  that 
caused  the  trade  press  representatives 
to  cancel  reservations  for  the  same  train 
and  "stick  around." 


One  of  the  unusual  incidents  of  the 
convention  was  the  disinclination  to 
face  a  camera  manifested  by  a  number 
of  the  delegates. 

*  *  * 

The  convention  was  notable  for  the 
talking  that  was  not  done  in  the  lobby. 
The  great  majority  of  the  exhibitors 
present  had  traveled  a  distance  to  do 
an  important  piece  of  business.  The 
sessions  practically  were  continuous 
day  and  evening.  .As  a  result  little  was 
seen  of  the  more  prominent  delegates. 
The  World  man  had  been  in  town  nearly 
two  days  before  he  collided  with  Harry 
Schwalbe,  the  secretary-treasurer  of 
the  Circuit,  and  then  the  Philadelphian 
was  on  his  way  to  the  elevator. 

*  *  * 

It  was  First  National  weather  right 
from  the  start.  On  Tuesday  the  tem- 
perature was  up  to  40,  but  Wednesday 
saw  a  drop  below  freezing  with  a  young 
gale  blowing.  The  sun,  however,  shone 
throughout  the  day. 

*  *  » 

W.  P.  Dewees,  of  Canada,  was  smiling 
in  the  lobby  Wednesday  afternoon.  He 
had  just  got  word  from  Vancouver  that 
"Auction  of  Souls"  was  going  over  big, 
"cleaning  up,"  as  he  expressed  it.  "I  re- 
fused to  run  the  picture  until  1  could  se- 
cure the  attendance  of  Aurora  Mardi- 
ganian,"  said  Mr.  Dewees,"  and  the  re- 
sult proves  I  was  right." 

*  «  * 

Watterson  R.  Rothacker  was  host  at 

a  dinner  party  on  Tuesday  evening.  His 
guests  were  William  Sievers,  Leslie 
Mason,  Paul  C.  Mooney,  Harry  Koplar, 
J.  K.  Grainger,  Mr.  Cunnnighani,  ot  i  oni 
Moore's  enterprises,  Washington,  and 
(ieorge  Blaisdell. 

*  »  * 

A  mid-western  exchangeman  and  the- 
atre owner  was  suffering  from  a  severe 
cold.  Watterson  Rothacker  advised 
him  to  try  a  half-hour's  immersion  in  a 
hot  salt  water  bath,  in  the  meantime 
freely  lathering  himself  with  soap.  The 
mid-westerner  tried  to  follow  instruc- 
tions. When  the  soap  failed  to  create 
(Continued  on  page  586) 


John  H.  Kunsky. 

Director   in   First    National  orgranlzatlon 
and  figure  at  convention. 


January  24,  1920 


THE    MOVING    PICTURE  WORLD 


553 


Wet"  and  "Dry"  Propaganda  To  Be 
Kept  from  Pictures,  Says  Cochrane 


MOVING  picture  producers  are  go- 
ing to  stay  on  the  fence  in  the 
liquor-prohibition  fight,"  it  was 
announced  recently  by  R.  H.  Cochrane, 
vice-president  of  Universal.  Moving  pic- 
ture men  are  determined  that  their  pro- 
ducts will  not  be  used  as  vehicles  for 
propaganda,  either  for  or  against  pro- 
hibition, 

"I  want  to  make  myself  plain  on  this 
point,"  said  Mr.  Cochrane,  "because 
there  have  been  many  complaints  re- 
cently from  people  who  think  they  see 
in  certain  pictures  or  scenes,  propa- 
ganda one  way  or  the  other.  To  accuse 
the  big  film  companies  of  lending  them- 
selves either  to  the  liquor  interests  or 
to  the  'drys'  is  utterly  foolish.  They  are 
big  business  firms  manufacturing  pro- 
ducts for  all  people,  not  for  any  one 
class  or  creed. 

Belief  Spreading  in  Foreign  Lands. 

"In  all  my  experience  in  the  moving 
picture  field,  I  never  have  known  of  a 
film  company  being  used  for  proaganda 
of  this  kind.  In  fact,  I  do  not  know  of 
but  one  case  in  which  a  film  company 
ever  was  approached  concerning  the 
liquor  question.  That  case  was  one  in 
which  the  liquor  interests  asked  that 
whenever  a  saloon  scene  was  necessary 
in  film  stories,  they  would  like  to  supply 
the  fixtures  and  fit  up  the  bar-room  the 
way  they  thought  saloons  should  look. 
It  is  needless  to  say  that  the  film  com- 
pany which  received  this  oflfer  refused 
it." 

"The  feeling  that  American  films  con- 
tain 'dry'  propaganda  rapidly  is  assum- 
ing alarming  proportions  in  foreign 
countries,  especially  in  England,  but  also 
in  the  wine  drinking  countries,  France, 
Italy,  Spain  and  Portugal,  as  well  as  the 
Latin-American  countries.  Nothing 
could  be  more  erroneous,  of  course,  but 
it  is  a  natural  feeling  growing  out  of  the 
antagonism  felt  toward  'dry'  America. 

"As  a  matter  of  fact,  moving  pictures 
are  built  from  scenarios  and  stories 
written  by  accredited  authors,  who 
never  give  a  thought  to  propaganda  of 
any  kind.  Sometime,  they  take  advan- 
tage of  the  dramatic  license  which  en- 
ables them  to  utilize  certain  cases  of 
over  indulgence  in  drinking.  In  doing 
this,  they  only  portray  true  types,  here 
and  there,  from  life. 

Is  Not  Trying  to  Inject  Propaganda. 

"I  venture  to  say  that  a  poll  of  the  pic- 
ture world  would  find  film  men  about 
equally  divided  on  the  question  of  pro- 
hibition. The  sooner  the  picture-going 
public  learns  that  the  film  companies  are 
business  organizations,  bent  upon  the 
manufacture  of  products  that  will  sell 
to  all  classes  of  people,  the  sooner  it 
will  generally  be  realized  that  the  film 
world  is  not  trying  to  "force"  any  par- 
ticular style  of  picture  or  to  insinuate 
propaganda  into  its  reels. 

"It  is  more  or  less  natural  that  the 
two  great  opposing  interests  on  the 
liquor  question  should  be  suspicious  of 
propaganda  on  every  hand.  It  is  ridicu- 
lous, however,  for  them  to  intimate  that 


the  moving  picture  companies  are  per- 
mitting anyone  to  use  them  as  tools. 
Such  Pictures  Would  Be  Rejected. 

"The  film  companies  could  not  afl^ord 
it,  to  begin  with.  They  could  not  sell 
such  one-sided  pictures.  The  exhibitors 
would  not  buy  them.  The  exhibitors  of 
this  country,  the  owners  and  operators 
of  the  thousands  of  photoplay  houses, 
are  shrewd  business  men.  They  form 
the  backbone  of  the  moving  picture  in- 
dustry. They  exhibit  only  those  pictures 
their  patrons  want  to  see.  They  know 
only  too  well  that  you  can't  cram  propa- 
ganda down  the  throat  of  the  average 
American. 

"I  want  to  take  occasion  right  here 
to  silence  that  oft-repeated  contention 
of  the  anti-prohibitionists  that  film  in- 
terests favor  'dry'  laws  on  the  theory 
that  closed  saloons  mean  full  moving 
picture  theatres.  That  belief  is  a  fal- 
lacy.   Where  the  cafe  haunting  part  of 


K.  H.  Cochrane 

Vice-president   of  Universal. 


Iiiiniiriiitiiiliilillllllliliilll1illlllilliiiiiiiiiiiiiiiiiiiiiriiiiillriiiiillilliiilllilllillliliiiliiiiliiiiiiiiiitii,[iii)iiiiiiitii 

the  population  turned  after  last  July,  I 
do  not  know,  but  it  is  certain  that  the 
increase  in  photoplay  patrons  in  the 
last  six  months  doesn't  indicate  they 
turned  en  masse  to  moving  pictures  for 
stimulation  and  excitement. 

Wants  Concrete  Evidence  Shown. 

"The  increase  in  moving  picture  at- 
tendance the  latter  part  of  last  year, 
while  it  was  exceptionally  encouraging, 
was  a  natural  increase  due  to  post-bel- 
lum causes  and  to  the  steady  improve- 
ment in  moving  picture  output. 

"In  conclusion,  I  challenge  any  pro- 
hibitionist or  any  'wet'  advocate,  to  pro- 
duce concrete  evidence  that  the  Univer- 
sal has  permitted  'wet'  or  'dry'  propa- 
ganda to  appear  in  any  of  its  films.  If 
any  one  wants  to  take  me  up  on  this, 
a  neutral  body  of  judges  can  be  selected 
to  pass  on  the  picture  in  question.  If 
no  one  cares  to  take  issue  with  me  on 


this  subject,  let  there  be  an  immediate 
end  to  the  carping  criticism  insidiously 
directed  at  the  moving  picture  interests." 


Pathe  Features  Please 

Exhibitors  in  Indiana 

PATHE'S  progress  in  the  field  of  mo- 
tion picture  features  was  made 
quite  apparent  to  exhibitors  ot  the 
Indianapolis  territory,  when  two  of  the 
late  Pathe  releases  were  shown  to  tht- 
trade.  More  than  two  score  of  the 
leading  Indiana  exhibitors  gathered  in 
the  showroom  of  Pathe's  Indianapolis 
exchange  and  saw  the  screening  of  "My 
Husband's  Other  Wife"  and  "The  Prince 
and  Betty."  The  former  is  the  third  of 
J.  Stuart  Blackton's  series  of  Pathe 
productions,  while  William  Desmond  is 
starred  in  "The  Prince  and  Betty,"  made 
by  Jesse  D.  Hampton. 

Both  features  were  shown  without  any 
advance  heralding  and  too'-:  the  audience 
of  exhibitors  by  storm.  Some  went  so 
far  as  to  assert  that  "My  Husband's 
Other  Wife"  was  the  best  feature  re- 
leased in  six  months.  Bookings  on  the 
Blackton  picture  have  been  heavy  on  the 
strength  of  the  trade  showing. 

Pathe's  product  was  never  received 
with  better  favor  in  the  Indianapolis 
territory  than  it  is  today.  .  R.  S.  Schrad- 
er,  manager  of  the  Indianapolis  Pathe 
office,  won  the  $1,000  prize  oflfered  by 
Hal  Roach,  producer  of  the  Harold 
Lloyd  two-reel  comedies,  to  the  man- 
ager  recording  the  largest  business  on 
Lloyd's  attractions  during  November, 
"Quimby  Tribute  Month." 

The  Strand  Theatre  of  Evansville 
booked  "My  Husband's  Other  Wife"  for 
a  big  run  ;  the  Isis  of  Kokomo,  and  the 
Victoria  of  Peru  were  among  the  promi- 
nent theatres  signing  up  for  the  third 
Blackton  offering. 


Start  Work  on  O.  Henry  Story. 

An  O.  Henry  story,  "The  Memento," 
has  been  selected  by  Albert  E.  Smith, 
president  of  Vitagraph,  as  the  next 
Corinne  Griffith  feature.  Work  on  the 
new  play  will  be  begun  at  once  under 
the  direction  of  Edward  Griffith.  This 
will  be  the  fourth  time  that  Vitagraph 
has  presented  an  O.  Henry  story  as  a 
five-reel  feature. 

"The  Memento"  has  two  separate 
themes,  with  urban  and  suburban  set' 
tings.  Lucien  Hubbard  wrote  the  sce- 
nario for  the  "small  town"  scenes  while 
Graham  Baker  did  the  same  for  the  city 
scenes,  which  have  much  to  do  with  the- 
atrical life. 


Finishes  "Law-Bringers." 

Edward  J.  Montague  has  just  com- 
pleted the  script  of  the  "Law-Bringers," 
a  gripping  tale  of  the  Northwest,  which 
will  serve  as  a  starring  vehicle  for 
Ralph  Ince  under  the  Selznick  banner. 

Mr.  Montague  has  written  and  pictur- 
ized  over  one  hundred  features  in  the 
past  few  years.  Twenty-five  adapta- 
tions were  made  in  1919  alone,  twelve  of 
which  have  already  been  released. 


554 


THE   MOVING   PICTURE  WORLD 


January  24,  1920 


Famous  Players-Laskys  Attitude 

Made  Clear  Through  Adolph  Zukor 


ADOLPH  ZUKOR,  president  of  Fa- 
mous Players-Lasky,  invited  rep- 
resentatives of  the  trade  papers  to 
call  upon  him  the  other  morning  at  his 
office  and  hear  about  the  "Wall  Street" 
connection  of  his  firm,  and  to  be  told 
by  Mr.  Zukor  all  about  its  plans  as 
applied  to  the  exhibition  as  w  ell  as  pro- 
duction of  moving  pictures.  Mr.  Zukor 
made  it  clear  that  Famous  Players- 
Lasky  is  not  going  to  build  or  operate 
theatres  as  a  specific  enterprise. 

Digesting  Mr.  Zukor's  remarks,  the 
story  of  "Wall  Street"  and  picture  ex- 
hibition, as  concerns  Famous  Players- 
Lasky,  may  thus  be  set  forth : 

Mr.  Zukor  determined  more  than  a 
year  ago  that  combinations  of  exhib- 
itors could  restrict  the  distribution  of 
any  specific  product,  and  to  protect 
Famous  Players-Lasky  he  determined 
to  enter  into  an  arrangement  whereby 
Its  pictures  would  be  sure  of  circu- 
lation. 

Thereupon  the  directors  of  Famous 
Players-Lasky  decided  to  issue  stock  to 
add  resources  to  the  original  capital  and 
surplus  of  the  organization.  This  stock 
was  handled  by  Dominick  &  Dominick 
and  underwritten  by  Kuhn-Loeb.  It 
was  placed  upon  the  market  and  is 
listed  on  the  New  York  Stock  Ex- 
change. 

Stock  Sales  Increase  Resourcesb 

The  $10,000,000  thus  obtained  is  to  be 
used  in  facilitating  the  operations  of 
Famous  Players-Lasky  in  the  matter  of 
production  and  distribution.  Mr.  Zukor 
intends  to  have  a  source  of  exhibition 
for  his  pictures  in  all  of  the  justly  cele- 
brated "key  cities"  of  the  country. 

By  making  arrangements  with  estab- 
lished showmen,  who  own  or  control 
theatres  or  chains  of  theatres,  Mr.  Zu- 
kor is  assuring  distribution.  Just  how 
this  concentration  of  the  exhibitor  in- 
terest in  Famous  Player-Lasky  product 
may  be  obtained  is  a  result  of  varying 
methods  in  various  circumstances. 

"We  feel  that  it  is  better  to  have  a 
permanent  arrangement  with  exhibit- 
ors in  towns  of  500,000  or  more,"  said 
Mr.  Zukor.  "This  will  insure  us  dis- 
tribution and  will  not  require  an  annual 
bargaining  for  the  renewal  of  contracts 
in  the  big  centers  of  population. 

''Wall  Street'  does  not  control  Fa- 
»nous  Players-Lasky,"  he  continued.  "I 
am  still  in  charge  of  the  business,  with 
Mr.  Lasky  in  charge  of  production.  I 
started  this  organization  and  will  con- 
tinue managing  it  until  I  shall  decide 
it  is  time  to  turn  it  over  to  my  son. 

Decries  Attempts  at  Monopoly. 

■'There  never  has  been  any  intention 
fo  monopolize  the  picture  business,  and 
It  would  be  foolish  to  try.  Good  pic- 
tures, and  only  good  pictures,  will  con- 
trol the  picture  business,  and  whoever 
makes  good  pictures  can  sell  them. 
Every  good  picture  that  is  made  helps 
everybody  in  the  business. 

"The  idea  of  crowding  out  an  exhib- 
itor in  any  town  by  threat  of  building 
against  him  and  ruining  hini  is  all 
'small  stuff'  and  we  never  have  and 
never  will  undertake  such  methods. 
The  exhibitor  we  make  an  agreement 


with  will  own  his  own  theatre,  and  we 
will  not  attempt  to  run  it. 

"We  will  simply  go  on  making  good 
pictures  and  protecting  ourselves  by  in- 
suring their  distribution.  How  this 
shall  be  done  will  be  left  to  each  indi- 
vidual instance  to  be  decided  for  itself." 

Thus  it  would  seem  "Wall  Street" 
does  not  own  Famous  Players-Lasky 
and  Mr.  Zukor  is  not  going  to  retire 
from  his  control.  The  company  is  going 
to  make  good  pictures  and  going  to  be 
sure  that  it  has  a  place  to  show  them 
after  they  are  made. 

This,  at  least,  is  the  conclusion  of  the 
Moving  Picture  World  representative 
who  accepted  Mr.  Zukor's  invitation  to 
"sit  in"  at  the  meeting  the  Famous 
Players-Lasky  chief  had  arranged  as 
above  detailed. 


Give  Much  Publicity  to 
Triangle's  Recreated  Plays 

TRIANGLE  recreated  productions 
are  receiving  unusual  publicity  by 
managers  of  first  run  houses.  Ex- 
hibitors are  realizing  that  these  produc- 
tions of  well  known  directors  and  pop- 
ular stars  are  equal  to  the  best  being 
produced  today.  Many  of  these  recre- 
ated features  contain  two  or  more  stars, 
each  of  whom  has  recognized  drawing 
power.  In  "The  Weaker  Sex,"  a  Tri- 
angle production  which  is  meeting  with 
such  marked  success,  Dorothy  Dalton, 
Louise  Glaum  and  Charles  Ray  are  fea- 
tured. In  "A  Gamble  in  Souls,"  which 
Triangle  is  releasing  on  January  25, 
Dorothy  Dalton  and  William  Desmond, 
each  a  popular  drawing  card  in  making 
this  Thomas  H.  Ince  production  profit- 
able for  exhibitors.  Besides  being 
treated  by  exhibitors  as  new  pictures  of 
the  better  kind,  critics  in  the  metro- 
politan daily  press  are  treating  these 
productions  as  new  first  run  films  never 
before  seen. 


Blind? 

A  view  from  Murray  W.  Garsson's  state 
right  feature,  "The  Blindness  of 
Youth." 


Mitchell  Lewi*  to  Take  His  Mother  West 

Mitchell  Lewis,  who  is  in  New  York 
for  the  purpose  of  taking  his  mother 
back  to  California,  is  expected  to  re- 
turn to  the  Pacific  Coast  about  January 
15,  and  will  start  production  at  once 
on  "Burning  Daylight,"  the  first  of  the 
Jack  London  stories  that  Metro  will 
make  and  distribute  for  C.  E.  Shurt- 
leff.  Inc. 


Fox  New  York  Exchange 
to  Have  House  Warming 

EVERYTHING  and  everybody  will 
be  present  at  the  formal  opening 
of  the  new  quarters  for  the  Fox 
exchange  in  New  York.  As  announced 
lecently,  this  department  of  Fox  Film 
Corporation  will  remain  in  the  building 
at  130  West  Forty-sixth  street  when 
all  the  other  departments  move  to  the 
corporation's  new  home  in  the  fine  West 
Fifty-fifth  street  building,  just  com- 
pleted. 

While  remaining  behind,  however,  the 
New  York  exchange  will  move,  though 
this  may  sound  paradoxical.  It  will 
move  from  its  present  space  on  the  sev- 
enth floor  to  more  pretentious  and  am- 
ple quarters.  The  entire  tenth  floor  of 
the  Forty-sixth  street  building  has  been 
secured  by  the  exchange,  and  it  will  then 
have  more  than  8,500  square  feet  of  floor 
space. 

An  interesting  program  has  been  ar- 
ranged for  the  formal  opening  of  the 
new  quarters.  The  big  reception  room 
will  be  tastefully  decorated  and  the  en- 
lire  sales  staff  of  the  branch  will  devote 
itself  to  the  entertainment  of  visiting 
exhibitors  and  friends.  The  big  feature 
will  be  a  real  jazz  band.  February  1  is 
the  officially  announced  date,  although 
the  exchange  manager  expects  to  have 
his  entire  suite  of  offices  transplanted 
to  the  tenth  floor  before  that  time. 

Unique  Triple  Exposure 

in  ''Monopol  Production 

OFFERING  a  dramatic  story  with 
what  is  claimed  to  be  the  first  suc- 
cessful example  of  a  consistant 
triple  characterization  running  through- 
out a  story  is  "Crimson  Shoals,"  one  of 
Monopol  Pictures  Company's  novelty 
features. 

The  story  is  a  tale  of  feud  between 
father,  son  and  grandson,  the  two  form- 
er being  unaware  of  the  identity  of  the 
third.  It  takes  place  on  an  island,  where 
vast  wealths  of  coral  are  found.  There 
is  a  romantic  theme  and  the  ever-  pres- 
ent novelty  of  one  actor  seen  repeated- 
ly in  three  characterizations  at  the  same 
time  in  the  same  scene. 


Cast  Is  Named  for  O'Brien  Feature. 

Following  the  announcement  in  last 
week's  issues  of  the  trade  press  that 
Eugene  O'Brien  had  begun  work  on  a 
new  Selznick  picture,  "A  Fool  and  His 
Money,"  it  was  made  known  from  the 
Selznick  offices  this  week  that  the  cast 
has  been  fully  chosen. 

.Appearing  with  Mr.  O'Brien,  as  lead- 
ing woman,  is  Ruby  DeRemer,  who  has 
the  role  of  Countess  Aline  in  the  pro- 
duction. Prominent  in  the  supporting 
cast  are  Arthur  Housman,  Charles  Craig, 
Jules  Cowless,  Frank  Goldsmith,  Wray 
Page,  Emile  LaCroix,  George  Dowling, 
Eric  Finnstrom,  Ned  Hay,  Louise  Pruss- 
ing,  Betty  Hutchinson,  Baby  Mary  Car- 
roll and  Marguerite  Forrest 


January  24,  1920 


THE  MOVING  PICTURE  WORLD 


555 


Crime  Lags  On  Sunday  In  Southern 
Cities  Where  No  Blue  Laws  Prevail 


LEGITIMATE  amusement  for  the  en- 
tertainment of  humanity,  when  hu- 
manity has  the  time  and  inclination 
to  avail  itself  of  it,  is  one  of  the  crying 
needs  of  the  hour.  Bodies  worn  by  the 
strenuous  labors  of  the  week,  and  minds 
fagged  with  the  tedious  routine  of  pro- 
fessional activity  are  pleading  at  the  bar 
of  public  opinion  for  some' form  of  Sun- 
day amusement,  wherein  the  diversion 
supplied  will  conduce  to  the  recreation 
of  mind  and  body  and  replenish  the 
energy  the  week  has  exacted  as  its  toll 
for  the  livelihood  given. 

"Blue  Laws"  are  a  barrier  standing 
obstinately  between  man  and  his  Sunday 
amusement.  In  the  South  they  are  not 
general,  as  the  majority  of  the  states 
do  not  have  such  statutes.  Georgia  and 
South  Carolina  are  the  most  extreme 
in  their  enforcement  of  such  legislation 
and  restriction.  Motion  picture  houses 
and  all  other  forms  of  amusement  are 
prohibited.  In  South  Carolina  a  move- 
ment is  now  on  foot  to  even  make  it  a 
misdemeanor  to  sell  soft  drinks,  cigars, 
etc.,  on  Sunday. 

Florida  Police  Loaf  Sundays. 

Florida  operates  picture  houses  on  the 
Sabbath  and  the  records  of  the  police 
courts  show  a  comparatively  small  num- 
ber of  cases  appearing  in  the  docket  on 
Monday  morning.  As  one  prominent 
citizen  of  Jacksonville  remarked:  "The 
number  of  cases  tried  for  offenses  com- 
mitted on  Sunday  is  trivial,  and  I  at- 
tribute this  very  desirable  condition  to 
the  fact  that  our  people  are  given  some 
place  to  go  where  there  is  no  mischief." 

Let  us  look  at  the  "Lone  Star  State." 
Texas  operates  its  theatres  on  Sunday. 
Here  is  how  a  prominent  citizen  of  Dal- 
las, a  man  in  no  way  connected  with  the 
moving  picture  business,  summed  up  the 
situation :  "I  have  carefully  observed 
the  effect  of  Sunday  amusement  in  my 
own  city,  and  in  other  cities  as  well,  for 
I  have  traveled  extensively  for  the  past 
fifty  years.  Invariably  I  have  found 
more  infractions  of  laws  in  the  cities 
where  amusements  were  barred  on  Sun- 
day than  in  the  cities  where  they  were 
not.  It  is  the  motto  of  this  city  to  keep 
its  citizens  busy  through  the  week,  and 
wholesomely  entertained  on  Sunday. 

Church  Attendance  Not  Impaired. 

"It  is  paying  dividends,  too.  Church 
attendance  has  not  been  lessened;  the 
morals  of  the  city  are  high,  and  this 
section  of  the  country  is  blessed  with 
a  scarcity  of  dives  such  as  are  not  infre- 
quently found  in  cities  of  this  size.  All 
things  considered,  and  not  going  into 
the  workingman's  lack  of  time  to  fre- 
quent a  playhouse  during  the  week.  I 
can  honestly  say  that  this  city  of  Dallas 
has  less  crime  than  any  other  city  of 
equal  size  that  closes  its  playhouses  on 
Sunday.  I  speak  of  crime  on  this  day 
only." 

Let  us  observe  the  "Volunteer  State." 
There  are  no  "Blue  Laws"  in  Tennessee. 
Mernphis,  the  largest  city,  operates  its 
moving,  picture  houses  and  legitimate 
theatres  on  Sunday.  It  is  situated  at 
the  juncture  of  Arkansas  and  Missis- 


By  Samuel  E.  Johnstone 

sippi.  Thousands  from  these  nearby 
states  throng  to  this  city  for  Sunday 
amusement,  and  in  addition  to  the 
strangers  in  its  midst  Memphis  has  a 
navigable  water  front,  always  the  abode 
of  a  certain  crude  element  that  follows 
this  calling. 

No  "Lid"  for  Memphis. 

Here  is  what  a  prominent  citizen  of 
Memphis  had  to  say  in  an  interview 
concerning  the  situation  :  "Not  long  ago 
a  so-called  uplift  league  was  formed  for 
the  purpose  of  closing  our  theatres  on 
.Sunday.  They  carefully  investigated  the 
conditions  in  Memphis  on  Sunday  and 
in  five  other  cities  of  Dronortionate  size 
where  the  Sunday  lid  was  in  effect.  The 
conclusion  reached  was  so  'discourag- 
ing' that  the  league  abandoned  its  idea. 

"In  proportion,  the  church  attendance 
in  Memphis  is  higher  than  it  is  in  any 
other  city  of  this  size  in  the  South. 
Though  our  population  is  nearly  150,000. 
our  police  court  dockets  are  practically 
without  cases  on  Monday  morning.  The 
number  of  offenses  committed  on  Sun- 
day is  negligible.  This  is  doubtless 
because  the  city  has  entertainment  on 
Sunday  and  even  those  inclined  to  be 
a  little  derelict  adjust  themselves  to  a 
peaceable  Sabbath,  the  same  as  they 
adjust  themselves  to  a  law-abiding  week 
day." 

What  Baker  Said. 

During  the  war  a  certain  ministerial 
union  presented  a  petition  to  the  sec- 
retary of  war  praying  for  the  discon- 
tinuance on  Sunday  of  the  army  theatres 
at  a  certain  cantonment.  Here  is  Sec- 
retary Baker's  reply  to  that  petition: 
"I  do  not  believe  that  the  entertain- 
ment should  be  discontinued  on  Sunday 
because  its  discontinuance  would,  in 
many  cases,  cause  officers  and  enlisted 
men  to  seek  means  of  recreation  that 
would  not  be  morally  equal  to  that  sup- 
plied in  the  army." 

If  the  war  department,  in  which  was 
vested  that  great  responsibility  occa- 
sioned by  the  war,  approved  of  the  Sun- 
day operation  of  picture  houses  at 
time  when  the  enemies  of  America  were 
leaping  at  the  throat  of  the  nation,  tax- 
ing every  energy,  straining  every  nerve 
to  equip  an  army  to  go  upon  the  field 
and  face  Hun  bullets,  it  behooves  the 
reformers  to  take  off  their  stamp  of  dis- 
approval. 

The  Day  of  the  Working  Class. 

If  moving  pictures  are  immoral,  il- 
legal, corrupt  and  inimical  to  good  on 
Sunday,  then  they  are  wrong  for  the 
same  reason  any  day  of  the  week.  The 
fact  that  they  can  operate  on  week  days 
is  all  the  more  reason  why  they  should 
operate  on  Sundays,  when  men  and  wo- 
men of  the  working  class — those  whose 
care-worn  faces  and  tired  bodies  are 
numbered  among  the  toiling  millions — 
have  an  opportunity  to  witness  a  per- 
formance without  having  to  pay  half  a 
night's  sleep  in  addition  to  the  price  of 
admission. 

.Atlanta  has  the  lid  clamped  on  tight. 
Yet,  that  there  is  a  strong  tendency 


there  for  some  form  of  Sunday  amuse- 
ment, is  evidenced  by  the  following  quo- 
tations from  its  daily  papers: 

"Atlanta's  desire  for  some  form  of 
amusement  on  Sunday  was  forcibly 
demonstrated  Sunday  afternoon  when 
approximately  5,000  persons  went  to  the 
Auditorium  for  the  first  showing  of  fea- 
ture moving  pictures  here  on  Sunday 
under  the  auspices  of  the  Atlanta  Com- 
munity Service." 

Hungry  for  Recreation. 

The  pictures  referred  to  were  identi- 
cally of  the  same  kind  as  shown  every 
day  in  the  week  in  the  high-class  pic- 
ture houses.  Here  is  another  statement 
quoted  from  the  same  paper  setting 
forth  the  remarks  of  a  prominent  At- 
lanta citizen: 

"The  way  people  flocked  to  the  Audi- 
torium Sunday  afternoon  shows  how 
hungry  they  are  for  something  to  do  on 
Sunday.  They  were  present  from  the 
grandparents  to  the  boy  and  girl,  and 
many  parents  who  couldn't  come  unless 
they  brought  the  baby,  were  there  with 
the  baby." 

Will  anyone  say  that  there  was  any- 
thing demoralizing  about  such  a  per- 
formance? 

Not  very  long  ago  four  young  men 
were  arrested  on  the  outskirts  of  the 
city  for  shooting  "craps"  on  Sunday. 
They  were  members  of  a  very  good 
family,  of  high  social  standing  in  the 
community.  In  police  court  on  Monday 
morning  they  were  asked  what  excuse 
they  had  to  offer  for  their  conduct.  One 
of  them  said  they  didn't  have  anything 
else  to  do  on  Sunday.  These  very  same 
boys  are  among  the  best  patrons  the 
picture  houses  have  on  week  nights. 
They  may  shoot  dice  during  the  week 
but  it  is  secondary  to  their  fondness  for 
the  screen. 

Not  Wholly  a  Theological  Question. 

Those  who  are  endeavoring  to  sup- 
press the  operation  of  playhouses,  espe- 
cially the  moving  picture  theatres, 
should  approach  the  matter  in  another 
light  than  theological.  There  is  doubt 
in  the  minds  of  many  whether  or  not 
the  Father  of  all  men  intended  Sunday 
to  be  a  morgue.  Nothing  is  more  wear- 
ing on  the  nerve  energy  of  a  human 
being  than  idleness.  You  have  got  t" 
let  out  and  acquire  anew  that  which 
you  have  lost.  It  will  not  come  from 
a  day  of  religious  meditation  and  parlor 
indolence. 

Would  you  close  the  covers  of  the 
countless  books  that  have  been  written 
on  the  "Life  of  Christ?"  Would  you 
deny  youth  the  opportunity  to  peruse 
the  pages  containing  the  biographical 
sketches  of  such  .American  characters 
as  Lincoln,  Grant,  Lee  and  Jackson? 
Would  you  deny  to  them  the  privilege 
of  reading  the  life  of  Roosevelt  or  Wil- 
son ?  Would  you  discourage  them  from 
reading  the  fiction  of  Harold  Bell 
Wright?  This  list  could  be  continued 
l)ut  enough  has  been  recited  to  suffice. 
"Morally  and  Ethically  Right." 

If  you  would  not  deny  to  them  the 
right  to  read  such  books,  then  you 
i  Continued  on  page  560.) 


556 


THE    MOVING    PICTURE  WORLD 


January  24,  1920 


Selznick  Adds  Serial  Production 

To  Long  List  of  Film  Activities 


FURTHER  indication  that  the  pro- 
ducing activities  of  Selznick  En- 
terprises are  to  include  all  classes 
of  films  that  have  proven  money  makers 
for  the  exhibitors  of  the  country  is  evi- 
denced in  the  announcement  that  Al- 
bert Payson  Terhune  has  been  engaged 
to  write  the  first  serial  to  be  produced 
by  the  Selznick  organization. 

This  interesting  news  to  exhibitors 
and  the  public  came  from  Myron  Selz- 
nick, who  reserved  the  name  and  theme 
of  the  serial  for  a  later  announcement. 
Mr.  Selznick  accented  the  fact,  how- 
ever, that  in  its  first  serial  production, 
as  in  all  its  other  motion  picture  ac- 
tivities, greatest  care  would  be  taken 
to  make  the  picture  exactly  what  ex- 
hibitors want,  which  is  another  way  of 
saying  that  it  will  also  be  what  the 
general  public  wants. 

It  is  deemed  significant  that  Selznick 
has  decided  to  enter  the  serial  produc- 
tion field.  For  several  weeks  exhibitors 
have  noticed  daily  that  the  Selznick 
forces  were  getting  into  a  stride  for  the 
new  year  which  promises  to  eclipse  the 
pace  in  picture  making  that  has  been 
set  in  the  past.  The  serial  announce- 
ment is  but  another  link  in  the  strong 
chain  being  forged. 

Terhune^s  Wide  Experience. 

Robert  Ellis  has  been  chosen  to  di- 
rect the  Select  serial. 

As  usual,  Myron  Selznick  took  great 
care  in  selecting  an  author.  Albert 
Payson  Terhune  has  traveled  over  the 
entire  world  as  an  explorer,  he  has 
studied  and  written  historical  books, 
was  at  one  time  a  newspaper  man  and 
has  contributed  fiction  and  non-fiction 
articles  to  practically  every  one  of 
-America's  leading  publications.  He  is  a 
consistent  contributor  to  the  Saturday 
Evening  Post.  It  is  therefore  apparent 
that  Terhune  is  entirely  capable  of 
writing  a  plot  of  unusual  interest  and 
one  that  will  have  a  wide  appeal  to  the 
public. 

.Although  no  definite  announcement 
has   been    made   regarding   the  actual 


producing  of  the  serial,  it  is  probable 
that  it  will  be  made  at  the  eastern 
studios  of  Selznick. 


To  Start  Work  on  Leonard  Serial. 

Wally  Van,  supervising  director  for 
the  Benny  Leonard  serial  and  J.  Gordon 
Cooper,  director,  expect  to  shoot  the 
first  scenes  of  the  Leonard  serial  next 
week.  Work  will  be  commenced  at  the 
Hallmark  Studio  at  Thirty-eighth  street, 
New  York. 


Third  Scenic  Release. 

"I  and  the  Mountain"  is  the  name  of 
the  third  scenic  adventure  production 
to  be  released  by  Robertson-Cole.  It 
is  the  story  of  the  adventure  of  a  young 
man  who  found  himself  in  the  moun- 
tains. The  story  is  true  and  Jock  Rantz, 
who  is  the  main  character,  is  the  di- 
rector and  art  title  man  for  the  Ad- 
venture Scenics.  Mr.  Rantz  is  a  college 
graduate  and  in  the  picture  Mr.  Rantz 
against  the  background  of  the  scenic 
beauty  brings  home  the  fact  that  every- 
thing cannot  be  learned  in  a  college. 
Adventure  Scenics  were  all  booked  by 
the  Capitol  Theatre  in  New  York  and 
leading  exhibitors  throughout  the  coun- 
try have  successfully  displayed  them. 


M 


Aliens'  New  Theatre  in  Winnipeg 

Has  Oil  Furnace  and  Signal  System 

ESSRS.  JULE  and  J.  J.  ALLEN  of     Ontario.    It  was  not  long  before  they 

had  a  circuit  of  store  shows,  but  they 
disposed  of  these  in  order  to  go  to  Cal- 
gary, Alberta,  where  they  eventually 
erected  what  was  considered  to  be  a 
very  handsome  moving  picture  theatre. 
Aliens  Remember  Brantford. 
The  Aliens  recently  returned  to  Brant- 
ford, Ontario,  the  city  where  they  made 
their  first  start,  and  bought  the  Brant 
Theatre,  the  largest  local  house,  seating 
1,200.  They  decided  to  close  this  for 
four  weeks,  during  which  time  it  is  to 
be  remodelled.  An  organ  has  been  in- 
stalled as  one  of  the  new  features. 

Announcement  has  also  been  made 
that  the  Aliens  have  acquired  the  Classic 
Theatre,  Stratford,  Ontario,  which  has 
700  seats.  This  house,  too,  was  closed 
for  a  re-decoration,  and  for  the  installa- 
tion of  a  new  heating  system.  The  new 
manager  of  the  Classic  is  Gilbert  Smith, 
a  returned  soldier.  \V.  I.  Kemp  was 
formerly  in  charge  of  this  house. 


Toronto  will  open  their  brand 
new  theatre  at  Yorkton.  Sas- 
katchewan, in  a  few  days,  it  is  officially 
announced.  This  is  the  second  of  the 
new  theatres  to  be  opened  in  the  Cana- 
dian West  by  the  .Aliens  since  the  first 
of  the  year,  the  other  new  house  being 
the  Allen  Theatre,  Winnipeg.  The  .Al- 
iens also  opened  the  fine  new  St.  Clair 
Theatre,  Toronto,  a  handsome  suburban 
theatre,  on  January  12.  The  Aliens  now 
have  fifty  theatres  in  actual  operation 
throughout  Canada,  with  eight  or  more 
large  houses  well  under  way  or  ready 
to  be  built. 

New  Allen  theatres  are  planned  for  St. 
John,  N.  B.;  Halifax,  N.  S. ;  Montreal. 
Toronto,  St.  Catharines,  Ontario;  Cal- 
gary, Alberta ;  Vancouver,  B.  C,  and 
other  cities.  It  was  only  thirteen  years 
ago  that  Bernard  .Allen  and  his  two  sons. 
Jule  and  J.  J.  .Allen,  opened  their  first 
moving   picture    theatre    in  Brantford, 


Miss  Bessie  Barriscale  Finishes 

Her  Latest  Robertson-Cole  Film 


Within  the  I'ale. 

Is   Elinor   Field,   lead   in   "The  Kentucky 


Colonel,' 


produced  bv  Jv'ational 
Film. 


AFTER  a  notable  success  in  "Beck- 
oning Roads,"  which  was  released 
during  the  holidays,  Bessie  Bar- 
riscale, the  Robertson-Cole  star,  has 
just  completed  "The  Luck  of  Geraldine 
Laird"  which  will  be  released  in  Janu- 
ary. In  this  picture,  the  blonde  star 
will  achieve  a  new  triumph,  according 
to  reports  from  her  studios  where 
everybody  is  enthusiastic  over  the  new 
production.  It  is  the  first  picture  in 
which  Miss  Barriscale  has  been  directed 
by  Edward  Sloman,  who  came  to  the 
B.  B.  studios  with  an  enviable  record  for 
artistic  work. 

"The  Luck  of  Geraldine  Laird"  will 
mark  the  third  of  a  series  of  Kathleen 
Norris  stories  which  Miss  Barriscale 
has  been  putting  on  the  screen.  The 
first  of  these  pictures  was  "The  Heart 
of  Rachael."  which  proved  so  success- 
ful that  the  star  went  on  to  "Josselyn's 
Wife"  which  she  followed  with  the 
present  picture. 

A  Two-Type  Story. 

The  picture  gives  Miss  Barriscale  op- 
portunity to  offer  a  number  of  widely 
varying  pictures  of  episodes  in  the  life 
of  Geraldine  Laird,  the  leading  char- 
acter. Two  of  the  chief  ones  show  Mrs. 
Laird  as  a  small  town  woman,  greatly 
devoted  to  her  two  babies  and  rather 


careless  of  her  personal  appearance; 
and  later,  she  goes  to  New  York  as  a 
gloriously  clad  revue  star,  who,  by  a 
clever  characterization  on  the  stage, 
wins  a  wide  following  in  the  metropolis. 

Miss  Barriscale  has  selected  a  strong 
cast  to  support  her.  It  is  larger  than 
the  usual  supporting  cast.  Opposite  the 
star  will  be  seen  Niles  Welch,  who  was 
engaged  by  Miss  Barriscale  after  a 
career  with  a  number  of  other  big  stars. 
The  second  man  in  the  company  is  Boyd 
Irwin,  who  plays  a  friend  of  Geraldine 
Laird.  William  Mong  undertakes  a  role 
new  to  his  repertoire,  the  theatrical 
manager,  a  Jewish-.American  type,  who 
gives  Geraldine  Laird  her  chance  on  the 
stage.  Rosetta  Marstini,  a  French  act- 
ress, plays  the  part  of  a  Fifth  avenue 
modiste. 

Nannine  Wright,  one  of  the  famous 
"mothers"  of  the  screen,  has  opportunity 
for  another  of  her  characterizations. 
She  is  a  grandmother,  as  usual,  for 
Geraldine  Laird  has  two  children, 
played  by  Mary  Jane  Irving  and  Theo- 
.Alice  Carpenter,  two  of  the  screen's 
most  capable  "baby"  actors.  George 
Hall,  as  a  young  New  York  man,  Dor- 
cas Matthews,  who  was  with  Miss  Bar- 
riscale in  "Beckoning  Roads,"  Maggie 
Halloway  Fisher,  Ashton  Dearholt  and 
Sisks  Swanson  round  out  a  fine  cast. 


January  24,  1920 


THE   MOVING   PICTURE  WORLD 


557 


Richmond  Is  Sweet  on  Piedmonts, 

Prices,  and  Moving  Picture  World 


(Editor's  Note:  Nat  Brcgstein,  traveling 
representative  of  Moving  Picture  World, 
is  now  on  a  tour  which  will  take  him 
cross-continent  from  the  Atlantic  to  the 
Pacific  and  then  across  the  border  into 
Western  Canada. 

His  story  below,  an  informal  talk-fest 
with  the  exhibitors  of  Richmond,  Va.,  will 
be  followed  by  opinions  of  exhibitors  in 
every  fity  he  visits.  Richmond  is  located 
on  our  map  as  100  per  cent  subscribed  to 
Moving  Picture  World.) 


THE  newest  and  most  up-to-the- 
day  theatre  in  Richmond  is  the 
Broadway,  seating  800,  owned  by 
the  Pryor  Circuit  of  Danville,  Virginia, 
and  managed  by  Ken  E.  Finlay.  "A 
twelve-piece  orchestra  is  not  exactly 
what  the  natives  of  Richmond  have 
been  used  to  hearing.  We  have  it  here," 
quotes  Mr.  Finlay.  His  orchestra  is  an 
innovation  in  town  and  helps  to  get  the 
business. 

Within  a  stone's  throw  of  the  Broad- 
way is  the  Colonial,  where  H.  Bernstein 
holds  court  for  the  Jake  Wells  inter- 
ests, and  guides  the  destinies  of  the 
following  theatres:  The  Colonial,  Bijou, 
Isis,  Victor,  Odeon,  Strand  and  has  this 
to  say:  "I  believe  that  the  producer, 
when  placing  his  national  advertising, 
should  arrange  to  have  the  local  ex- 
hibitor mentioned. 

"Regarding  business,"  Mr.  Bernstein 
continued,  "we  are  holding  our  own.  We 
have  increased  prices  five  cents.  Our 
admisions  are  now  20  j^nd  25  cents,  ex- 
cepting the  Bijou  and  Isis,  which  are 
25  cents  and  30  cents.  There  are  too 
many  theatres  in  Richmond.  I  base 
my  statement  on  these  statistics;  Rich- 
mond has  a  population  of  200,000 — of 
which  125,000  are  white.  Total  theatres 
in  town  are  fourteen — total  seating  ca- 
pacty  of  all  theatres  about  8,000.  Onlv 
30  per  cent,  of  the  population  visit 
the  show  houses.  Now  figure  out  for 
yourself  whether  I  am  right  or  not." 

The  Contract  Puzzle. 

After  this  mathematical  problem,  I 
wandered  into  the  Rex  Theatre,  owned 
by  W.  Hoover  and  managed  by  J.  F. 
Lay.  The  latter  was  indulging  in  the 
gentle  pastime  of  trying  to  fathom  a 
contract.  "They  always  seem  to  be 
making  mistakes,"  said  Mr.  Lay.  "Oh, 
yes,  we  have  raised  our  prices  from 
10  cents  to  11  cents." 

The  Theato  is  another  down-town 
second  run  house,  also  charging  tax — 
now  11  cents,  thank  you.  C.  Vaden  has 
been  the  boss  here  for  ten  years,  and 
while  it  is  the  oldest  theatre  in  the  city, 
it  is  still  getting  new  business.  West- 
tern  stuff  hits  on  all  cylinders  at  the 
Theato. 

While  at  the  Theato,  I  met  A.  R.  Cass, 
proprietor  of  the  Star  Theatre,  a  200 
seater.  Mr.  Cass  was  showing  Mr. 
Vaden  some  slides  when  I  came  in  with 
M.  P.  W.,  and  in  one  minute  and  forty- 
five  seconds  secured  the  decision — ver- 
dict—$3.00  to  M.  P.  W.— one  year's 
BubBcriptio|n  for  Star  Theatre,  512^ 
Louisiana  street.  Mr.  Cass  conducts 
the  Star  Theatre  as  a  side  ^ine — his 
regular  business  is  confectionery  and 


By  Nat  Brcgstein 

he  is  sweet  on  making  the  Star  a  win- 
ner. 

Gives  the  "Gang"  a  Chance. 

Well,  here  we  are  in  the  presence 
treasurer  of  the  Blue  Bird  Theatre— a 
pretty  little  house  doing  a  good  busi- 
ness. Mr.  Klein  wishes  it  to  be  known 
that  he  is  an  old  subscriber  to  M.  P.  W., 
and  that  he  lets  the  "gang"  look  it  over. 
Some  philanthropist! 

We  are  now  in  the  colored  section. 
"Look  at  us  now,"  chirps  Charles  A. 
Somma,  owner  of  the  Hipp  &  Dixie 
theatres.  "Take  a  peep  at  the  balcony 
of  the  Hipp.  I  spent  $35,000  fixing  things 
up  so  that  the  colored  folks  would  have 
a  regular  show  house." 

It  certainly  loloked  it.  Mr.  Somma  is 
to  be  commended  for  bringing  135th 
street  and  Eighth  avenue.  New  York 
near  to  Second  street,  Richmond.  He 
claims  doing  business  with  the  film  boys 
is  like  playing  with  good  poker  players — 
they  keep  on  raising  you  all  the  time. 

Another  exhibitor  in  the  colored  sec- 
tion and  old  friend  of  M.  P.  W.  is  none 
other  than  R.  M.  Hollinger,  owner  of 
the  Globe  Theatre,  seating  350.  Mr. 
Hollinger  is  a  young  man  blessed  with 
a  fine  personality  and  would  make  a 
crackerjack  salesman.  He  has  a  kick 
coming  in  the  way  the  prints  reach  him. 
He  believes  some  exhibtors  from  the 
Carolinas  don't  take  proper  care  of 
them.  He  wishes  to  ofTer  a  suggestion 
regarding  the  handling  of  prints,  and 
that  is:  the  old  method  of  putting  them 
in  boxes  is  best. 

Batting  Like  Babe  Ruth. 
Still  another  exhibitor  in  town  is  K. 
E.  Boyle,  manager  of  the  Victoria  Thea- 
tre, South  Richmond.  After  getting  Mr. 
Boyle's  $3.00,  I  asked  him  if  he  also  in- 
tended raising  his  price.  "After  looking 
at  my  contracts,"  said  Mr.  Boyle,  "I 
think  I  will  and  then  some.  My  admis- 
sion is  now  17  cents." 

Having  called  on  all  theatres  and 
every  exhibitor  having  subscribed  and 
re-subscribed,  your  truly  met  Carl  F. 
Senning,  formerly  manager  of  Fox's  of- 
fice, Washington  and  now  First  Na- 
tional manager  in  Richmond.  "Condi- 
tions are  exceedingly  bright  for  the  ex- 
hibitors throughout  the  South,  especially 
through  the  Carolinas  and  Virginia," 
said  Mr.  Sennig,  "and  the  boys  are  all 
making  money.  They  are  enthused  over 
our  new  franchise  arrangement.  We  are 
sharpening  our  pencils.  As  for  myself, 
I  have  a  hunch — Old  Man  Censor  is 
about  to  get  on  the  job,  and  I  am  get- 
ting my  fighting  togs  on." 

Bregstein  will  give,  next  week, 
his  talk-fest  held 

with  the  picture-folk 
of  Roanoke,  Va. 


contained  Episode  No.  1  of  "The  Ad' 
ventures  of  Ruth,"  starring  Ruth  Ro- 
land; episode  No.  6  of  "The  Black  Se- 
cret." starring  Pearl  White,  and  Epi- 
sode No.  7  of  "Bound  and  Gagged,"  star- 
ring George  B.  Seitz. 


Gladys  Brockwell  Begins 
Her  Thirty-First  for  Fox 

FOLLOWING  a  vacation  of  three 
weeks,  her  first  in  more  than  ten 
months,  Gladys  Brockwell  has 
started  work  on  her  thirty-first  feature 
for  Fox  Film  Corporation.  It  is  called 
"The  Mother  of  His  Children"  and  is 
the  first  of  a  series  of  six  stories  which 
Barbara  LeMarr  Deely  will  write  for 
"the  girl  of  a  thousand  expressions." 
Edward  J.  LeSaint  is  directing  Miss 
Brockwell  in  this  feature.  William  Scott 
again  is  leading  man  with  the  popular 
star,  this  being  the  twelfth  picture  he 
has  made  with  Miss  Brockwell.  Frank 
Leigh,  Nigel  de  Brullierre  and  two  small 
children,  Jean  Eaton,  aged  3,  and  Nancy 
Caswell,  aged  6,  round  out  the  cast. 

There  is  a  taste  of  the  Occident  and 
a  taste  of  the  Orient  in  this  drama. 
Gladys  Brockwell  has  scored  some  of 
her  greatest  success  in  "mother  roles" 
and  the  author  has  given  her  in  this 
story  one  of  the  most  appealing  parts 
she  ever  had.  Incidently,  it  is  a  role 
that  will  give  Miss  Brockwell  an  oppor- 
tunity to  show  her  remarkable  versa- 
tility. 

William  Scott  always  makes  an  ex- 
cellent hero  and  his  work  with  Miss 
Brockwell  has  been  of  the  highest  order. 
The  author  in  writing  the  story  had 
Mr.  Scott  in  mind,  and  Director  Le  Saint 
is  of  the  opinion  that  in  "The  Mother 
of  His  Children"  the  popular  leading 
man  will  score  one  of  the  greatest  suc- 
cesses of  his  career. 


iiiiiiiiiiiiiiiiMMiiiiiiiiiiiimiiiiiiiniiiiriMiiiiiiiiiiiiiiiiniMiiirMiiiiiiiiiiiiiiiiMii  iii 


Runs  Three  Pathe  Serials  Same  Day. 

The  New  American  Theatre  at  Al- 
liance, Ohio,  has  established  the  unusual 
record  of  running  three  Pathe  serials 
on  the  same  day  each  week.  This  inno- 
vation was  started  on  January  6,  on 
which  day  the  New  American's  program 


"Outside !  You  Poor  Mackerel." 

Says  Marie  Walcamp  with  much  Oriental 
accent  in  her  Universal  serial,  "The 
Pragon's   Net,"    lately    filmed  in 
Japan. 


558 


THE    MOVING    PICTURE  WORLD 


January  24,  1920 


Cradle  Rocking  for  an  Infant  Industry 

Glancing  Into  Moving  Picture  World  Ten  Years  Ago 


TEN  years  ago  San  Antonio  was  being 
"discovered"  as  a  fitting  "location" 
for  producing  photodramas.  Wal- 
lace McCutcheon,  a  pioneer  in  the  busi- 
ness, was  then  manager  of  the  production 
department  of  George  Melies,  of  Paris, 
and  Paul  G.  Melies,  with  Mr.  McCutcheon, 
had  gone  to  the  Texas  city  to  produce. 

During  the  past  summer  Leopold  Whar- 
ton has  been  producing  pictures  in  San 
Antonio,  several  others,  at  odd  times,  hav- 
ing also  visited  the  Alamo  to  make  pic- 
tures. San  Antonio  has  lately  revived  the 
effort  originally  put  forth  in  1910. 

Before  Days  of  Strands  and  Capitols. 

In  all  176  theatres  for  the  showing  of 
pictures  were  projected  as  per  issue  dated 
January  22,  1910.  They  were  scattered  all 
over  the  country  were  the  Cozys,  Uniques, 
Vaudettes,  Familys,  Electrics,  Scenics, 
Nickelets  and  Pastimes  of  days  before  the 
Rivolis,  Rialtos  and  States  of  these  mod- 
ern times  had  suggested  a  line  of  "titles" 
for  picture  showmen  to  copy. 

.\s  an  indication  of  the  times  Moving 
Picture  World,  of  the  date  before  us,  in- 
cluded 34  pages,  cover  and  all.  In  it  were 
15  pages  of  advertising,  five  pages  of  edi- 
torial expression,  5  pages  of  "film  stories/' 
3  of  film  comment.  1  of  releases  and  a 
page  of  news.  The  rest  was  odds  and 
ends.  The  moving  picture  publicist  was 
a  rara  avis  ten  years  ago! 

A.  C.  Gapham  had  purchased  the  in- 
terests of  his  partners,  F.  C.  Aiken  and 
S.  S.  Hutchinson,  becoming  sole  owner 
of  the  Theatre  Film  Service  Company, 
of  San  Francisco. 

"Signs  of  the  Times." 

Under  this  caption  it  was  stated  that 
the  Gem  Theatre,  Baltimore,  had  discon- 
tinued vaudeville  and  "substituted  in  its 
place  three  reels  of  first  class  pictures 
with  trap  drum  and  effects  and  the  latest 
illustrated  songs."  Dr.  Hugo  Riesenfeld 
would  have  a  tough  time  getting  away 
with    such    entertainment  nnw-times. 

Newark   fX.  J.)  officials  served  notice 


on  eighty  moving  picture  theatres  in  that 
town  that  celluloid  films  must  be  abolished 
and  "non-flam"  substituted  as  a  fire-pre- 
vention measure.  January  11,  1910,  was 
set  as  the  date  to  start  the  exodus  of 
celluloid. 

Exit  Lubin's  General  Manager. 

"A  Stolen  Rose"  and  "Reunited  at  the 
Gallows"  were  films  canceled  by  a  Phila- 
delphia "exhibitor"  for  the  reason :  "I 
don't  want  to  flash  such  names  in  front 
of  my  place."  The  words  "stolen"  and 
"gallows"  were  too  suggestive  of  crime. 

Dr.  Berthold  A.  Baer,  manager  of 
Lubin's  interest  for  twelve  years,  tendered 
his  resignation  and  proposed  to  embark 
in  business  for  himself.  Ten  years  later 
we  find  Dr.  Baer  writing  "sob  stufF'  for 
Frank  Campbell's  undertaking  establish- 
ment and  printing  it  in  New  York  dailies 
at  paid  advertising  rates. 

"High  grade  drums  and  sound  effects 
for  moving  pictures"  were  being  adver- 
tised by  the  Yerkes  Manufacturing  Com- 
pany, Inc.,  of  New  York. 

The  Paramount  Film  Company  was 
doing  a  renting  business  at  61  West  Four-- 
teenth  Street.  We  search  in  vain  for  the 
name  of  Adolph  Zukor,  but  find,  instead, 
F.  Pennine,  F.  Graf  and  I.  Goetz  as  the 
announced  officials. 

Bewailing  "Foreign  Invasion." 

"Out  of  about  forty  features  commented 
on  in  the  last  issue,"  said  an  editorial, 
"exactly  half  were  foreign  subjects  and 
were  made  abroad." 

F.  H.  Richardson  was  just  getting  his 
"projection  department"  under  way  and 
thus  commented  :  "We  all  know  the  ag- 
gravation caused  by  ladies  who  persistently 
refuse  to  remove  their  headgear,  even 
though  it  be  a  cross  between  a  washtub 
and  an  aeroplane  in  size."  More  signs  of 
the  times! 

The  Vitagraph  entertainment  was  "re- 
viewed," in  paragraph  reading:  "Messrs. 
.\lbert  E.  Smith  and  J.  Stuart  Blackton 
supplied  two  of  the  numbers,  the  former 


showing  how  he  used  to  mystify  audiences 
with  sleight-of-hand  work,  and  in  one  of 
his  tricks  he  used  the  silk  flag  used  in 
making  the  first  Vitagraph  picture." 

The  Amusement  Association  of  Massa- 
chusetts was  organized  in  Boston  by  New 
England  moving  picture  exhibitors.  Nat 
Burgess,  Walter  E.  Greene,  Frank  J. 
Howard,  Nathan  H.  Gordon  and  Ernest 
H.  Horstmann  were  mentioned  among  the 
incorporators. 

F.  H.  Stewart  was  appointed  traveling 
representative  of  Edison.  His  was  a  sales 
promotion  and  machine  inspection  mission, 
Mr.  Stewart  being  rated  as  an  experienced 
operator. 

Films  were  beginning  to  tread  upon  the 
toes  of  the  churches.  T.  W.  Lamb  filed 
plans  for  remodeling  the  German  Evan- 
gelical Church,  is  East  Houston  Street, 
New  York,  into  a  moving  picture  theatre. 
There  was  a  petition  entered  in  Boston 
by  seventy-one  citizens  who  objected  to 
changing  the  Day  Street  Church  into  a 
picture  show. 

Suffering  Circus  Men ! 

Moving  pictures  took  possession  of  the 
New  York  Roof  Garden  "and  were  ap- 
plauded by  the  spectators  who  attended 
the  opening." 

In  a  story  of  the  film,  "The  Call,"  it 
is  related :  "There  is  possibly  no  pro- 
fession so  alluring  as  that  of  the  circus. 
.  .  .  Once  you  have  capered  and  cavorted 
around  the  country  with  a  circus  you  be- 
come innoculated  with  the  germ  of  'Febris 
Circensis.' " 

Now  we  know  what's  the  matter  with 
Harry  Raver,  Tom  North,  Wells  Hawks, 
et  al.  They  get  that  way  through  suffer- 
ing from  "Febris  Circensis."  Glad  "The 
Call"  wasn't  that  socialistic  sheet  Burleson 
won't  let  through  the  mails  at  a  cent-a- 
pound. 

"News,"  zve'll  say,  "was  scarce"  ten  years 
ago.  Better  luck  with  Moving  Picture 
World  dated  January  29 — to  be  "reviewed" 
next  week. 

W.  K.  H. 


Craufurd  Kent  Is  a  Man's  Man  from  First  to  Last. 

In  his  Edgar  Lewis-Patlu-  production,  "Other  Men's  Shoea,"  in  which  he  is  seen  in  a  dual  role  characterization. 


January  24,  1920 


THE    MOVING   PICTURE  WORLD 


559 


Powerful  Appeal  in  "Marked  Men " 
Universal  Picture  With  Harry  Carey 


THERE  is  "much  in  little"  in  the 
new  Universal  Harry  Carey  Pro- 
duction, entitled  "MarVed  Men." 
Which  is  merely  to  say  that  it  is  not 
an  involved  or  complicated  story,  but 
one  of  the  simple,  direct  kind  which 
goes  straight  to  the  heart.  There  will 
perhaps  always  be  a  quarrel  between 
different  minds  as  to  what  constitutes 
the  best  art,  the  brilliant  and  showy  or 
the  simpler  plots,  and  the  answer  might 
well  be  that  people  want  both  in  judi- 
cious quantities.  Whereas  such  a  story 
as  "The  Great  Air  Robbery"  thrills  and 
astounds  the  spectator  almost  beyond 
measure,  a  production  like  "Marked 
Men"  warms  up  the  finer  emotions  with 
its  human  touch. 

Story  by  Peter  B.  Kyne. 

The  history  of  "Marked  Men"  is  brief 
but  interesting.  It  appeared  first  as  a 
short  story,  entitled  "The  Three  God- 
fathers," in  the  Saturday  Evening  Post, 
Peter  B.  Kyne  being  the  author.  As  a 
short  story  it  attracted  much  comment. 
Later  the  Universal  company  brought 
it  out  as  a  short  screen  production  for 
the  regular  program.  Here  again  it 
caused  much  talk.  The  new  version  in 
six  reels,  under  the  present  title,  was 
adapted  in  scenario  form  by  Tipton 
Steck  and  produced  by  Jack  Ford. 
The  writer  agrees  with  many  people 
who  are  inclined  to  rank  it  with  the 
several  best  productions  of  the  year. 

The  Rise  of  Jack  Ford. 

It  is  pleasing  to  note,  in  this  connec- 
tion, the  strides  made  by  Jack  Ford,  the 
young  director  who  brought  out  this 
production.  He  has  been  co-operating 
with  Harry  Carey,  the  leading  player 
of  the  cast,  in  previous  subjects,  and 
has  before  shown  unusual  skill  in  bring- 
ing out  this  performer's  best  abilities. 


By  Robert  C.  McElravy 

In  "Marked  Men"  he  has  passed  all  pre- 
vious efforts — not  only  is  Jack  Ford's 
eye  for  pleasing  locations  in  evitience, 
but  he  demonstrates  a  capacity  for  get- 
ting real  drama  out  of  situations  that 
might  easily  have  been  skimped. 

The  story  of  "Marked  Men"  can  be 
told  in  a  few  words.  It  follows  the  for- 
tunes of  three  escaped  convicts  who 
have  entered  the  small  desert  town  of 
Trade  Rat.  Here  the  leader,  Harry,  be- 
friends a  girl  in  a  dance  hall.  He  is 
planning  to  marry  her  and  reform, 
when  one  of  his  pals  informs  him  that 
the  sheriff  is  wise  and  that  they  must 
make  a  speedy  getaway.  "Just  one  more 
job  before  we  go,"  is  the  plea  of  his 
pals,  and  Harry  finds  himself  unwill- 
ingly taking  part  in  a  bank  robbery. 

The  Desert  Tragedy. 

With  the  stolen  funds  in  their  pos- 
session the  men  escape  to  the  desert. 
Here  they  encounter  a  sand  storm,  their 
food  and  water  run  low,  and  they  wan- 
der aimlessly  on  in  the  scorching  heat. 
In  time  they  chance  upon  a  covered 
wagon,  which  contains  a  dying  woman 
with  a  newborn  child.  The  mother,  in 
her  last  moments  thinking  only  of  the 
baby's  future,  appoints  these  three 
rough  men  as  its  godfathers.  The  men 
accept  the  charge  with  wondering  eyes, 
marveling  at  the  trust  imposed  upon 
them. 

Back  over  the  long  desert  trail  the 
men  struggle,  carrying  the  child  in  its 
swaddling  clothes,  feeding  it  the  last 
of  the  store  of  milk  the  mother  had 
given  them.  One  of  Harry's  pals  drops 
on  the  sand  and  dies;  then  the  second 
does  likewise,  and  Harry  alone  reaches 
the  desert  town.  He  staggers  into  the 
dance  hall  carrying  the  baby  and  the 
stolen  money.  He  is  returned  to  the 
penitentiary,  but  granted  a  quick  par- 
don, on  request  of  the  sheriff  to  the 


governor.  Then  Harry  and  his  girl 
marry  and  make  a  home  for  the  baby. 

Interelst  Which  Rises  Steadily. 

Three  contrasting  forms  of  life  are 
brought  out  in  this  picture  in  vivid 
style.  The  penitentiary  scenes  at  the 
beginning  are  exciting  and  done  with 
skill.  The  escape  of  the  three  pals  is 
the  result  of  a  carefully  devised  scheme, 
which  the  spei  tator  is  able  to  follow  in- 
telligently in  every  detail.  Then  come 
the  scenes  depicting  life  in  the  desert 
town,  which  are  equally  convincing. 
Harry's  interest  in  the  girl  and  the 
awakening  desire  to  lead  a  better  life 
are  admirably  shown,  and  this  gives 
added  force  to  the  evil  circumstances 
which  draw  him  back  temporarily  into 
criminal  ways.  Then  come  the  desert 
scenes,  which  carry  a  steadily  rising 
interest. 

Thei  Great  Outstanding  Feature. 

It  has  been  stated  by  someone  that 
the  most  dramatic  moment  in  all  liter- 
ature is  that  describing  the  manner  in 
which  Robinson  Crusoe  and  his  man 
Friday  first  discovered  human  foot- 
prints in  the  sand  of  their  island  home. 

But  it  could  scarcely  have  been  more 
astonishing,  or  more  freighted  with  con- 
sequence than  the  moment  when  the 
three  convicts  looked  into  the  covered 
wagon  and  found  a  mother  with  a  new- 
born child. 

The  development  of  this  particular 
crisis  is  the  great  outstanding  feature 
of  this  simple  story.  It  has  been  ac- 
complished with  reverence  and  convic- 
tion. The  influence  of  the  child  upon 
the  rough  natures  of  the  men  is  imme- 
diate and  leads  them  to  sacrifice  life 
itself,  with  the  single  exception  of 
Harry,  in  order  to  carry  out  the  promise 
made  to  the  dying  mother. 

-M.. 


Suppose  This  Horse  Would  Have  Galloped  Away  If  Richard  III  Had  Cried  "My   Kingdom"— and  All  That? 

Nope.    This  horse  Is  a  real  thinker.    He  is  sticking  with  dainty  Shirley  Mason  in  her  first  Fox  production,  "Her  Elephant  Man." 


560 


THE    MOVING    PICTURE  WORLD 


January  24,  1920 


(Continued  from  page  555.) 
should  encourage  them  to  witness  a 
visualization  of  these  characters.  If 
these  books  are  readable  on  Sunday, 
then  the  portrayal  of  the  characters  are 
morally  and  ethically  right  on  Sunday. 
What  would  be  more  inspiring  than  the 
picturization  of  these  characters? 

Sunday  motion  pictures  were  approved 
by  the  war  department;  they  are  ap- 


proved by  public  opinion.  The  flower 
of  American  manhood,  50,000  in  number, 
sleeping  today  beneath  the  sod  of  an- 
other hemisphere,  the  pride  of  all 
Europe  whom  they  died  to  serve,  the 
glory  of  America  whom  they  died  to 
save,  had  it  provided  for  them  on  the 
Sabbath  Day,  and  none  went  to  the  tri- 
bunal of  the  Almighty  with  greater  as- 
surance of  immortality  than  did  they. 


roll,  the  songwriter.  Others  in  the  cast 
include  Ben  Hendricks,  Edna  Phillips, 
Kadcliflfe  Steele,  Elizabeth  Garrison, 
Charles  Craig,  Colin  Campbell  and  Beth 
Franklvn. 


Elaborate  Interior  Sets  Used  In 

Holmes'  "Nothing  But  the  Truth 


SEVERAL  of  the  scenes  in  Taylor 
Holmes'  first  independent  produc- 
tion, "Nothing  But  the  Truth," 
which  is  a  current  release  by  Metro, 
portray  the  interior  of  a  magnificent 
Long  Island  country  home,  and  have 
been  carried  out  in  the  most  luxurious 
manner.  The  play  was  adapted  to  the 
screen  from  the  novel  by  Frederic  Isham 
and  William  Collier's  laugh  comedy  by 
James  Montgomery. 

One  of  the  principal  scenes  is  in  the 
hall  of  the  house.  The  set  was  planned 
by  Director  David  Kirkland  in  collabo- 
ration with  one  of  New  York's  leading 
interior  decorators.  Genuine  Gobelin 
tapestries,  which  tell  the  story  of  a 
medieval  hunt,  done  in  rich  weaving  and 
design,  are  a  particular  feature  of  this 
set. 

Louis  Quinze  chairs  and  a  table  are 
placed  in  artistic  arrangement  about  the 
hall,  together  with  a  rosewood  grand 
piano.  Leading  to  the  hall,  is  a  series 
of  three  steps,  at  each  side  of  which 
stands  a  great  Ming  vase,  in  height 
equal  to  that  of  the  average  man.  These 
vases  represent  an  ancient  period  in 
Chinese  art  and  were  obtained  from  one 
of  Fifth  avenue's  exclusive  galleries. 
Beautiful  Bedroom  Set. 

Another  scene  represent  the  dining 
room  in  the  country  house.  It  was 
planned  along  the  lines  of  the  traditional 
English  barional  dining  hall.    The  walls 


were  paneled  with  oak  and  hung  with 
oil  paintings.  Through  the  center  of 
the  room  ran  a  long  carved  table  with 
high  backed  oak  chairs,  all  of  the  Tudor 
period. 

Still  another  interesting  set  was  built 
for  the  incident  where  Taylor  Holmes, 
in  the  character  of  Bob  Bennett,  is 
discovered  in  the  bedroom  of  one  of 
the  girls  who  is  a  guest  at  the  home 
party  in  the  country  home.  He  has 
walked  into  her  room  to  escape  detec- 
tion, thinking  the  room  was  empty. 

When  the  light  is  turned  on  it  re- 
veals an  exquisite  bedroom  done  in  soft 
greys,  and  the  owner  of  the  female 
voice,  who  asked  who  was  in  the  room, 
sits  upright  in  a  large  four-poster  bed. 
Strong  Cast. 

The  picture  was  made  by  Taylor 
Holmes  Production,  Inc.,  and  Mr. 
Holmes  appears  as  star  in  the  produc- 
tion as  well.  He  has  surrounded  him- 
self with  a  Broadway  cast  of  players, 
which  includes  Elsie  Mackay,  as  lead- 
ing woman,  who  is  now  playing  the 
leading  female  role  in  Booth  Tarking- 
ton's  great  comedy  hit  of  the  season, 
"Clarence,"  at  the  Hudson  Theatre. 

Ned  Sparks,  a  well-known  farceur, 
plays  the  role  of  the  Monocle  Man, 
which  'he  created  in  the  original  stage 
production.  Dolly,  the  "little  old  pal" 
of  the  story,  is  created  for  the  screen 
by  Marcelle  Carroll,  wife  of  Earl  Car- 


Would  Stop  Crime  Films. 

Three  of  the  eight  members  of  the 
Oklahoma  delegation  in  Congress,  Sen- 
ator Thomas  P.  Gore  and  Representa- 
tives John  W.  Harreld  and  William  W. 
Hastings,  on  January  7,  introduced 
identical  bills  in  both  branches  of 
Conress  "prohibiting  the  bringing  into 
the  United  States  and  the  carrying  and 
transporting  therein  from  one  state,  ter- 
ritory, or  district  to  another  state,  ter- 
ritoy,  or  distict  of  pictures,  films,  mov- 
ing picture  film  or  films  purporting  to 
show  or  to  stimulate  the  acts  and  con- 
duct of  ex-convicts,  desperadoes,  bandits, 
train  robbers,  bank  robbers,  or  outlaws 
in  the  commission  or  attempted  com- 
mission of  crime  or  acts  of  violence,  and 
to  prohibit  the  use  of  the  mails  in  carry- 
ing communications  relating  to  the 
same,  and  providing  punishment  there- 
for." 


New  Freight  Rate*  on  Film*. 

The  United  State  Shipping  Board  has 
announced  new  freight  rates  on  celluloid 
scrap  and  moving  picture  films  between 
North  Atlantic  ports  and  Lisbon  and 
Oporto,  Portugal. 

The  rates  on  celluloid  scrap  have  been 
set  at  90  cents  per  cubic  foot  to  Lisbon 
and  $1.05  per  cubic  foot  to  Oporto;  mov- 
ing picture  films  will  be  carried  to  Lis- 
bon at  the  rate  of  $1.40  per  cubic  foot 
or  two  per  cent,  ad  valorem,  and  to 
Oporto  at  $1.60  per  cubic  foot  or  two 
per  cent,  ad  valorem. 


The  advertising  pages  of  Moving  Picture 
World  tell  the  story  of  picture  production 
as  it  progresses  week  by  week.  The  text 
pages  give  the  minute  details.  What  the 
style  pages  represent  to  the  up-to-date  mer- 
chant so  do  the  advertising  pages  of  Moving 
Picture  World  inform  and  keep  posted  the 
picture  showman. 


No,  Rosebud,  There  Is  Nothing  About  a  Lie-bel  Suit  in  "The  Peddler  of  Lies." 

Frank  Mayo  and  Ora  Carew  are  seen  here  in  some  handsome  views  from  this  new  Universal  feature. 


January  24,  1920 


THE   MOVING   PICTURE  WORLD 


561 


Louisville,  Ministers  Unearth 
Blue  Laws  to  Thwart  Sunday  Shows 


FOR  the  first  time  in  ten  years  a  real 
fight  has  been  launched  in  Louis- 
ville, Ky.,  against  Sunday  theatres, 
amusements,  etc.,  and  the  fight  came  out 
of  a  clear  sky.  The  Louisville  Ministerial 
Association  approved  resolutions  adopt- 
ed by  the  Baptist  Ministerial  Associa- 
tion, and  the  resolutions  were  presented 
to  the  mayor  with  a  request  that  he  en- 
force the  old  statutes  known  as  the 
"Kentucky  Blue  Laws"  for  this  purpose. 

The  mayor's  mind  is  open  on  the  sub- 
ject and  so  far  he  has  made  no  de- 
cision. Mayor  Smith  is  a  Republican 
and  the  state  recently  passed  into  Re- 
publican control.  The  house  of  rep- 
resentatives of  the  state  legislature  is 
Republican.  In  the  event  Mayor  Smith 
supports  amusements  and  the  matter  is 
carried  to  the  state  court  of  appeals, 
it  would  probably  be  easy  to  get  through 
a  new  legislative  enactment  supersed- 
ing the  old  laws. 

Legislature  May  Act. 

If  the  mayor  decides  to  uphold  the 
"Blue  Laws,"  a  bill  will  be  introduced 
through  the  efTorts  of  the  amusement 
people  and  others  affected,  and  i  i  view 
of  the  fact  that  the  legislature  is  now 
in  session,  it  is  believed  that  amuse- 
ments will  continue  to  operate  regard- 
less of  the  local  outcome. 

On  the  other  hand  it  appears  almost 
certain  that  new  legislation  may  be 
enacted  at  the  present  session  of  the 
legislature  that  will  disqualify  the  "Blue 
Laws,"  to  prevent  further  troubles  dur- 
ing the  next  two  years. 

Mayor  Smith  in  discussing  the  subject 
said:  "My  mind  is  made  up  on  one 
point,  namely  that  if  the  ministers  must 
see  the  amusements  closed  on  Sunday, 
they  will  also  have  to  walk  to  church 
or  ride  the  street  cars.  Telephones  will 
only  be  used  for  calling  doctors,  and  in 
real  emergencies  ;  there  will  be  no  Sun- 
day papers ;  automobiles  will  not  be  per- 
mitted to  operate  on  the  Sabbath,  and 
every  retail  establishment  in  the  city 
will  close  on  Saturday  night  for  twen- 
ty-four hours.  If  we  are  to  revert  to 
the  old  'Blue  Laws'  to  support  the 
church,  then  we  will  operate  everything 
on  the  same  basis." 

Would  Enforce  Law  in  Entirety. 

The  mayor  also  said :  "If  Sunday 
shows  must  be  prohibited  to  fill  legal 
requirements,  the  law  must  be  enforced 
in  its  entirety.  I  can't  make  fish  of  one 
and  flesh  of  the  others.  If  a  man  de- 
sired to  play  golf  on  Sunday  he  would 
have  to  do  so  without  a  caddie.  There 
would  be  no  baseball,  no  open  filling 
stations,  no  taxicabs,  drug  stores  would 
sell  drugs  only,  and  only  for  missions  of 
charity  would  autos  be  permitted  to 
operate." 

While  thirty-four  ministers  went  on 
record  in  the  matter,  there  are  a  num- 
ber who  take  different  views.  The  Rev. 
E.  L.  Powell,  who  was  not  at  the  meet- 
ing but  who  is  one  of  the  men  to  be 
reckoned  with,  is  bitterly  opposed  to 
the  movement,  stating  that  he  did  not 
believe  people  could  be  driven  to  re- 


ligion and  that  it  would  do  more  harm 
than  good. 

Ministers  Disagree. 

Other  ministers  have  taken  the  same 
stand.  The  Rev.  C.  W.  Welch,  of  the 
Fourth  Avenue  Presbyterian  Church, 
said:  "The  institution  of  the  Sabbath 
must  be  protected.  But,  let's  not  treat 
moving  picture  patrons  as  we  did  saloon 
patrons,  by  closing  down  their  play- 
houses and  furnishing  no  substitute." 

The  Rev.  Dunbar  Ogden,  Second  Pres- 
byterian Church,  said:  "Closing  the 
theatres  will  not  fill  the  churches.  We 
must  give  the  patrons  a  substitute  if 
we  take  their  pleasure  away." 

Fred  Dolle,  of  the  Broadway  Amuse- 
ment Enterprises,  controlling  a  num- 
ber of  local  theatres,  said:  "I  don't  be- 
lieve the  theatrical  men  will  take  any 
legislative  action,  as  such  an  effort 
failed  two  years  ago.  We  believe  that 
Sunday  shows  are  of  such  vital  inter- 
est that  the  people  will  safeguard  their 
own  interests,  and  it  would  do  more 
good  for  the  move  to  legalize  Sunday 
theatres  if  it  came  from  another 
source.  Enforcement  would  make  the 
law  so  odious  that  things  would  swing 
back  to  normal  channels." 

Diplomatically  Censured. 

The  original  resolutions  stated  that 

the  mayor  and  city  officials  were  vio- 
lating their  oath  of  office  if  the  "Blue 
Laws"  were  not  enforced,  but  this  line 
was  marked  out  before  being  presented, 
for  fear  that  it  would  antagonize  the 
mayor. 

L.  J.  Ditmar,  president  of  the  old  Ken- 
tucky Motion  Picture  Exhibitors' 
League,  the  Louisville  Photo  Play  As- 
sociation, Majestic  Amusement  Com- 
pany and  other  picture  enterprises,  said: 
"Enforcement  of  an  obsolete  law  of  this 
kind  would  cut  revenues  materially  and 
result  in  poorer  films  during  the  rest 
of  the  week,  while  it  would  deprive 
many  residents  of  much  needed  pleas- 
ure. I  don't  believe  it  is  anything  to 
worry  about,  however,  as  general  en- 
forcement of  the  law  would  cause  it  to 
be  repealed,  or  discarded  locally  at 
least." 

Unitarian  Dares  Association. 

The  Rev.  R.  Ernst  Akin,  pastor  of  the 
Unitarian  Church,  is  probably  somewhat 
responsible  for  the  movement,  as  he  has 
been  using  pictures  in  his  church  for 
some  weeks  past  with  fine  results,  and 
has  much  displeased  the  ministerial  as- 
sociation. Probably  the  action  of  the 
association  is  to  force  Akin  to  discon- 
tinue as  well. 

Akin,  however,  said  that  he  would 
continue  his  picture  shows  in  spite  of 
any  "Blue  Law"  enforcements. 

"Unless  the  well  meaning  people  who 
wish  to  deprive  thousands  of  pleasure 
have  something  better  to  offer  in  its 
place,"  he  said,  "I'm  opposed  to  depriv- 
ing them  of  pleasure.  That  kind  of 
thing  is  out  of  date.  The  Scriptures 
do  not  command  people  to  be  idle  on 
Sunday,  but  merely  enjoin  the  Sabbath 


as  a  day  of  rest.  The  few  who  are 
employed  in  actual  operation  of  the 
theatres  are  doing  a  real  service  to  a 
far  greater  number,  and  their  work  is  a 
work  of  necessity  and  charity." 

Mayor  Smith  in  Earnest. 

It  is  understood  that  the  Ministerial 
Association's  committee  has  arranged  to 
take  the  matter  before  the  legislature 
to  secure  enforcement  of  the  law  if 
Mayor  Smith  will  not  enforce  it.  In  a 
movement  to  legalize  pictures  in  the 
eastern  section  of  the  state,  the  legis- 
lature two  years  ago  upheld  the  old  laws 
as  written. 

Mayor  Smith  said:  "I  realize  that  we 
could  close  all  theatres  and  everything 
else,  and  I  would  if  I  thought  any  harm 
was  being  done.  The  theatres  are  cre- 
ating innocent  amusement  for  hard- 
working people.  I'd  close  them  in  a 
minute  if  I  did  not  think  they  were 
valuable.  I  do  not  feel  that  it  is  my 
duty,  to  club  religion  into  the  people 
of  Louisville.  It  it  comes  to  a  show 
down,  I'll  use  the  police  to  close  every- 
thing and  will  arrest  the  man  who  fixes 
his  auto  on  Sunday,  all  chauffeurs,  etc." 


Anita  Stewart  Rests. 

After  a  short  rest  following  the  com- 
pletion of  "The  Fighting  Shepherdess," 
Anita  Stewart  will  begin  work  on  her 
next  production,  "The  Yellow  Typhoon," 
Harold  MacGrath's  sensational  story  of 
the  same  name,  which  ran  serially  in 
the  Saturday  Evening  Post  and  is  now 
one  of  the  big  sellers  in  book  form. 

It  will  be  produced  at  the  Mayer 
Studios  in  Los  Angeles  and  directed  by 
Edward  Jose,  who  also  directed  Miss 
Stewart's  "The  Fighting  Shepherdess." 
It  will  be  released  as  a  Louis  B.  Mayer- 
First  National  attraction. 

Illlllilllirililiiitiiiiiiiiiiiiiiiriiiiinriii  iiiiiniiiiiriitiuiiii  iiMMiiMiiiiiiiiiiiiiNiiJiiiriiiiiiriiiiiipiiimiiiiir 


Lieut.  Bob  Hartley 

Second  Canadian  ace,  special  feature 
representative    for  Pathe. 


562 


THE   MOVING   PICTURE  WORLD 


January  24,  1920 


Keeping  in  Personal  Touch 


HOPP  HADLEY'S  new  idea  of  a 
stage  and  picture  combination 
called  "movical  comedy,"  entitled 
"The  Wizard  of  Oz,"  according  to  Man- 
ager Brown  of  the  Strand  Theatre, 
White  Plains,  N.  Y.,  is  a  box  office  at- 
traction. At  his  matinees  he  doubled 
his  business.  Manager  Bryant  of  Long 
Branch  and  Asbury  Park,  N  J.,  credits 
it  with  1,600  for  the  day  at  the  Savoy. 
Hopp  has  secured  the  services  of  Frank 
F.  Moore,  of  Morton  and  Moore,  who 
played  in  the  stage  production  and 
screen,  to  take  part  in  his  "movical." 
Mr.  Moore  will  have  full  charge  of  the 
"revue"  and  will  introduce  all  his  orig- 
inal scarecrow  business  in  the  com- 
bination. The  company  opened  with 
Frank  Moore  at  the  Trent  Theatre, 
Trenton,  N.  J.,  on  January  12.  Hopp  says 
Broadway  will  number  it  among  the 
bright  lights  in  the  near  future. 

*  *  * 

Jack  Levy,  eastern  division  manager 
of  the  United  Picture  Theatres,  spent 
several  days  in  Buffalo  last  week,  break- 
ing in  the  new  exchange  manager  of 
Buffalo,  James  B.  Kelly.  Mr.  Levy's 
headquarters  are  in  New  York.  • 

*  *  * 

A.  Rosenthal,  of  Rosenthal  and  Saper- 
stein,  1302  Consumers  Building,  Chicago, 
is  in  New  York.  He  is  in  the  city  pur- 
chasing for  their  state  rights  interests, 
which  are  quite  extensive.  Rosenthal 
and  Saperstein  are  opening  an  exchange 
in  Buffalo. 

*  *  * 

Edwin  A.  Sherwood  and  William  F. 
Ballinger  have  associated  themselves  in 
the  ownership  of  the  Variety  Pictures 
Corporation,  located  at  12  East  Balti- 
more street,  Baltimore,  with  Miltoti 
Chaplin.  Mr.  Sherwood  was  formerly 
with  Pathe  and  Paramount.  Mr.  Bal- 
linger was  formerly  with  Select. 

*  >i<  * 

M.  Meyers,  publicity  director  for  Sol 
Lesser  Enterprises,  was  confined  to  his 
home  with  the  grip  last  week.  Mr.  Meyer 
has  been  working  over  time  on  an  or- 
nate brochure,  which  will  be  issued  to 
exploit  the  Sol  Lesser  pictures. 

*  *  * 

A  G.  Hettesheimer,  a  pioneer  exhibitor 
of  the  Walnut  Hill  section  of  Cincinnati, 
was  elected  to  the  local  board  of  trade. 
Mr.  Hettesheimer  is  a  member  of  the 
board  of  directors  of  the  United  Picture 
Theatres.  F.  Steule  of  the  Broadway 
Amusement  Company,  Louisville,  was 
elected  chairman  of  the  board.  Mr. 
Hettesheimer,  with  D.  M.  Thomas,  a 
United  division  manager,  of  the  south- 
western territory,  spent  several  days 
in  New  York  last  week  in  a  conference 
with  the  head  officials. 

*  *  ♦ 

L.  T.  Lester,  of  Columbia,  S.  C,  owner 
of  the  Rialto,  Rivoli  and  Royal  Lincoln 
theatres,  is  figuring  on  building  one 
more  colored  house  to  seat  about  1,300 
and  costing  about  $85,000.  A  new  house 
for  whites  is  contemplated,  to  seat  2,- 
300.  Mr.  Lester  is  said  to  be  the  young- 
est showman  in  the  state. 

*  *  * 

Lester  Park  and  Edward  Whiteside 
will  soon  offer  for  state  rights  their  first 
feature  production,  "Empty  Arms."  The 


theme  is  opposed  to  birth  control  and  on 
the  dignity  of  maternity.  It  is  intensely 
dramatic  and  presents  a  story  of  thrill- 
ing interest  that  is  convincing  and  en- 
tertaining. It  was  directed  by  Frank 
Reicher,  formerly  with  Lasky  and  Metro. 
The  story  was  written  by  Willard  King 
Bradley.  Gail  Kane  has  the  lead,  sup- 
ported by  Thurston  Hall,  now  starring 
at  the  Morosco  Theatre,  New  York,  and 
Herbert  Frank.  It  will  be  ready  for  re- 
lease about  February  1. 

*  *  * 

E.  C.  Ecoles  and  S.  L  Barnhard  of  the 
Capitol  Film  Company  are  in  New  York 
buying  state  rights  pictures.    Mr.  Barn- 
hard  is  stopping  at  the  Hotel  Hermitage. 
m   *  * 

H.  E.  Coffey,  of  the  Empire  Film  Dis- 
tributing Company,  Washington,  D.  C, 
was  in  New  York  last  week.  Incident- 
ally, he  took  in  the  automobile  show, 
but  primarily  he  was  looking  for  state 
rights  leads. 

*  *  * 

George  J.  Schade,  of  the  Schade  Thea- 
tre, Sandusky,  and  Harry  Hall  of  the 
Strand,  Troy,  N.  Y.,  were  in  New  York 
last  week  for  an  executive  meeting  of 
United  Theatres. 

*  *  * 

Dan  Dolan,  formerly  with  the  Sherry 
Features,  is  now  the  Connecticut  repre- 
sentative for  the  Hodkinson  pictures. 

*  *  * 

Richard  C.  Hallawell  has  reopened  the 
Star  Theatre  at  Meriden,  Conn.  He  had 
it  closed  for  a  few  months  for  altera- 
tions and  repairs. 

*  *  * 

J.  Rescher,  cameraman  for  Wiliamson 
Brothers,  left  for  Havana  on  January 
15  with  Ernest  Williamson,  to  start 
producing  another  sensational  undersea 
feature. 

*  4<  * 

Mathias  Radin,  of  the  Tyrad  Company, 
left  for  the  Coast  Saturday,  January 
10. 

if    ^  4 

Thornton  Fisher,  former  "Crank 
Grinder"  and  cartoonist  of  the  Moving 
Picture  World,  was  on  his  way  Satur- 
day, January  10  to  the  Mineola  aviation 
field  to  make  a  flight  with  the  aviator 
Bertraud.  Mr.  Fisher  was  accompanied 
by  his  wife  and  daughter,  Milred,  who 
also  expected  to  take  a  flight. 

*  *  * 

Joe  Brady,  formerly  associated  with 
the  Robertson-Cole  publicity  depart- 
ment, is  now  affiliated  with  the  Pathe 
publicity  forces. 

*  *  ♦ 

Louis  Rosenblum,  executive  of  the 
New  York  exchange  for  Fox,  will  open 
his  new  headquarters,  occupying  the  en- 
tire tenth  floor  of  140  West  Thirty- 
si.xth  street,  on  February  10  with  a 
house-warming  A  jazz  band  and  all  that 
goes  with  it  will  furnish  the  pep.  It 
means  open  house  to  all  exhibitors  and 
their  friends. 

*  *  * 

John  McCarthy  of  the  McCarthy  Pro- 
ducing Company,  Los  Angeles,  is  in  New 
York  stopping  at  the  Hotel  Belmont. 
We  understand  he  brought  one  of  his 
recent  productions  with  him. 


T.  Hayes,  formerly  connected  with  the 
Park  and  Circle  theatres  at  South  Man- 
chester, has  opened  up  the  Strand  at 
Wallingford.  Conn. 

*  *  * 

David  Lustig,  former  manager  of  the 
Empire  Theatre,  Bridgeport,  Conn.,  is 
now  sales  representative  for  Realart  in 
Connecticut. 

*  *  * 

Edgar  O.  Brooks,  serial  sales  manager 
of  Pathe,  has  just  returned  from  Buf- 
falo and  Boston  presenting  the  many 
Pathe  serial  propositions.  He  reports 
the  exhibitors  in  high  spirits  over  pres- 
ent business  conditions.  They  are  all 
eager  for  the  Jack  Dempsey  serial,  "Dare 
Devil  Jack." 

*  *  * 

The  Rialto  Theatre  of  New  Haven 
will  be  reopened  this  month  with  Para- 
mount features  as  a  basic  program. 

*  *  * 

R.  L.  McLean,  formerly  with  Para- 
mount exchange  at  Atlanta,  is  about  to 
assume  his  new  duties  as  manager  for 
the  Southeastern  Pictures  Corporation. 

*  *  * 

Ken  E.  Finlay  is  the  assistant  general 
manager  of  publicity  for  the  Craver 
Amusement  Enterprises  of  Charlotte,  N. 
C. 

*  *  * 

C.  F.  Senning,  manager  of  the  Rich- 
mond exchange  of  the  First  National, 
while  making  a  booking  record  in  the 
South,  always  has  a  wideawake  interest 
in  all  things  pertaining  to  the  industry. 
He  says:  "I  see  indications  in  Virginia 
of  another  censorship  battle." 

*  *  * 

Peter  Schaefer  and  wife,  also  Nate 
Ascher  and  wife,  all  from  Chicago,  were 
in  New  York  last  week  to  attend  the 
Loew-Zukor  nuptials. 

*  ♦  * 

J.  U.  McCormick,  branch  manager  at 
Washington,  D.  C,  for  Selznick  and  Se- 
lect pictures,  is  at  present  covering  his 
southern  itinerary  through  the  Virginias 
and  the  Carolinas.  He  is  a  very  popular 
man  in  that  section  of  the  country. 

*  «  * 

The  hotel  and  office  buildings,  oc- 
cupying the  square  between  Forty-fifth 
and  Forty-sixth  street,  fronting  on 
Broadway,  is  now  placarded  with  an- 
nouncements of  removal  to  make  way 
for  the  new  Loew  theatre  to  be  built  on 
that  site. 

*  *  * 

J.  M.  Franklin,  of  the  Strand  Theatre, 
Halifax,  N.  S.,  and  the  Opera  House, 
St.  John,  N.  B.,  was  in  New  York  the 
week  of  January  12.  He  reports  gen- 
eral prosperity  in  the  Maritime  Prov- 
inces. He  was  in  New  York  booking 
his  programs  for  spring  showing. 

*  •  * 

Marrick  R.  Nutting,  former  editor  of 
the  Canadian  Digest,  is  general  agent 
of  the  Columbia  Bazaar  Company  of 
Pottstown,  Pa.  The  bazaar  is  a  sort  of 
indoor  winter  carnival,  booked  in  the 
smaller  cities. 

*  *  * 

Archie  MacArthur,  Jr.,  advertising 
manager  of  Moving  Picture  World,  has 
returned  from  his  Lo*  Angeles  visit 


564 


THE    MOVING    PICTURE  WORLD 


January  24,  1920 


Goldwyn  Adds  *'Stop  Thief*  to 

List  of  Stage  Successes  Bought 


STILL  another  popular  play  added 
to  the  steadily  growing  list  of  stage 
successes  secured  by  Goldwyn  for 
reproduction  on  the  screen  is  "Stop 
Thief,"  the  celebrated  mystery-farce, 
sponsored  by  Cohan  &  Harris  in  1913. 
The  acquisition  of  the  motion  picture 
rights  to  this  play  has  just  been  an- 
nounced by  Goldwyn,  making  the  fourth 
important  buy  since  the  first  of  the 
year,  the  others  being  "Madame  X," 
"Milestones"  and  "Officer  666." 

In  common  with  "Officer  666,"  "Stop 
Thief"  shares  distinction  of  being  one 
of  Cohan  &  Harris's  outstanding  suc- 
cesses at  the  Gaiety  Theatre,  New  York, 
where  it  was  first  presented  in  the  fall 
of  1913.  It  ran  for  a  full  year  and  then 
became  an  equally  popular  road  attrac- 
tion with  two  companies  touring  the 
country.  Since  being  released  for  stock, 
"Stop  Thief"  has  been  a  strong  favorite 
with  the  foremost  organizations  of  the 
United  States  and  Canada. 

Good  for  Screen  Use. 

When  presented  at  the  Gaiety,  the 
mystery-farce  was  hailed  as  a  remark- 
ably novel  bit  of  stage-craft  in  several 
respects.  It  set  a  new  mark  for  swift- 
ness of  movement  and  surprising  de- 
velopments. One  house  provides  the 
scene  for  the  action  in  each  of  the  three 
acts,  and  the  incidents  all  occur  during 
the  actual  playing  time  of  the  piece. 
The  author,  Carlyle  Moore,  succeeded 
in  cramming  an  unprecedented  amount 
of  action  into  a  brief  period.  It  is 
figured  that  "Stop  Thief"  carries  just 
the  sort  of  plot  substance  that  may  be 


developed  into  the  most  effective  kind 
of  screen  entertainment.  Particular 
pains  will  be  taken  in  the  preparation  of 
the  continuity  in  order  to  present  the 
many  complications  at  their  full  value 
and  to  preserve  the  element  of  mystery 
up  to  the  conclusion.  The  play  is  logical 
in  its  construction  and  a  skilled  adapter, 
following  the  lead  of-  the  author,  will 
find  plenty  of  material  for  a  photoplay 
as  gripping  as  the  stage  production. 


Lined  Burglar."  Her  pictures  are  dis- 
played in   all   the   local  periodicals. 

The  South  American  likes  breezy 
western  pictures,  but  have  tired  of  the 
blood  and  thunder  variety  of  film.  For 
his  clean  and  brisk  action  in  his  Uni- 
versal pictures,  Harry  Carey  is  "going 
big"  in  all  photoplay  houses. 

Monroe  Salisbury  is  well  liked  for 
his  work  in  "The  Savage"  and  in  "The 
Desire  of  the  Moth." 


Universal  Players  Popular 
in  South  America  and  Cuba 

UNIVERSAL  favorites  are  not  with- 
out honor  in  other  countries. 
From  Cuba  comes  the  news  of  a 
popularity  contest  in  which  many 
prominent  American  screen  stars  were 
contestants.  Eddie  Polo  was  the  win- 
ner. Priscilla  Dean  and  Dorothy  Phil- 
ips took  second  and  third  place  re- 
spectively among  the  stars  of  the  fair 
.sex. 

All  Universal  export  records  are  being 
broken  by  the  South  American  book- 
ings on  "Elmo  the  Mighty,"  featuring 
Elmo  Lincoln. 

Dorothy  Phillips,  because  of  her  emo- 
tional acting,  appeals  to  the  Spaniard. 
In  "The  Right  to  Happiness,"  she  is 
taking  Porto  Rico  by  storm,  as  the  pic- 
ture is  booking  a  larger  amount  of  busi- 
ness than  any  other  single  production 
put  out  by  Universal.  "The  Heart  of 
Humanity"  is  also  enjoying  a  large 
popularity. 

In  Argentina,  Priscilla  Dean  made  a 
big  hit  with  her  portrayal  in  "The  Silk 


"Her  Nearly  Husband." 

"Her  Nearly  Husband,"  the  rip-roar- 
ing Supreme  Comedy,  is  the  Robertson- 
Cole  offering  for  fun  and  frolic  for  the 
current  week.  The  story  is  from  the 
pen  of  Frank  Roland  Conklin,  one  of 
the  best  laugh-producing  writers  of  the 
day.  Teddy  Sampson  and  Harry  Depp 
are  featured. 

Scott  Sidney  directed  the  chaser  of 
blues  and  Bert  Wright  was  in  charge  of 
the  camera.  W.  Scott  Darling  prepared 
the  story  for  the  screen.  Officials  of 
Robertson-Cole  announce  that  so  suc- 
cessfully have  first-run  exhibitors  taken 
this  class  or  refined  comedy  that  extra 
prints  are  made  necessary  each  week. 


Flynn  Series  Brings  in  Inquiries. 

Almost  the  entire  country  is  awaiting 
the  release  of  the  William  J.  Flynn  de- 
tective series  through  Republic,  accord- 
ing to  word  received  from  the  Republic 
offices  in  Forty-sixth  street. 

The  Flynn  series  are  in  two  reels  each 
and  eight  releases  in  all.  Each  one  pre- 
sents William  J.  Flynn  in  an  introduc- 
tory manner  and  has  Herbert  Rawlin- 
son  in  the  principal  role,  as  a  llnited 
States  secret  service  man. 

The  first  release  is  announced  as  "The 
Silkless  Banknote."  and  the  second  is 
"Outlaws  of  the  Deeps." 


A  Melting  Pot  of  Goldwyn  Drama  Seen  in  These  Views  from  Six  Separate  Releases. 

Above  are:  Madge  Kennedy  in  "Two  Cents  Worth  of  Humaneness";   Mabel   Normand  in   "Pinto";   Will   Rogers   in  "Water, 
Water,  Everywhere!";  below  are  Johnny  Jones  in  "Edgar,"  Tarkington's  first  comedv;  Jack  Picktord  in  "The  Little 
Shepherd  ot  Kingdom  Come,"  and  Naomi  Childers  in  "The  Street  Called  Straight." 


January  24,  1920 


THE   MOVING   PICTURE  WORLD 


565 


Industry's  Leaders  Pledge  Support 

To  Lane's  Americanization  Plan 


LEADERS  of  the  motion  picture  in- 
dustry representing  every  division 
of  the  work  discussed  for  more 
than  two  hours,  Sunday,  January  11,  at 
the  Waldorf  Astoria,  New  York,  plans 
for  carrying  forward  the  campaign  for 
Americanization  through  the  medium 
of  the  motion  picture,  under  the  direc- 
tion of  Franklin  K.  Lane,  secretary  of 
the  interior. 

The  meeting  was  a  continuation  of  a 
smaller  conference  held  in  Washington 
at  Secretary  Lane's  invitation  on  De- 
cember 11.  The  conference  on  Sunday 
started  with  a  breakfast  given  to  Sec- 
retary Lane  by  the  board  of  directors 
of  the  National  Association  of  the  Mo- 
tion  Picture  Industry. 

Those  at  Breakfast. 

Those  present  included:  Adolph  Zukor, 
J.  Stuart  Blackton,  William  A.  Brady, 
William  Fox,  Samuel  Goldwyn,  D.  W. 
Griffith,  Richard  A.  Rowland,  Lewis  J. 
Selznick,  Albert  E.  Smith,  Walter  W. 
Irwin,  Arthur  S.  Friend,  B.  N.  Busch, 
Gabriel  L.  Hess,  Lewis  Innerarity,  John 
M.  Quinn,  W.  R.  Sheehan,  Percy  L.  Wa- 
ters, Joseph  F.  Coufal,  Walter  J.  Moore, 
E.  M.  Porter,  Will  C.  Smith,  John  C. 
Flinn,  Fred  J.  Beecroft,  George  Blais- 
dell,  Paul  Gulick,  Lesley  Mason,  J.  Rob- 
ert Rubin,  William  M.  Solomon,  Jr., 
Thomas  G.  Wiley,  Frederick  H.  Elliott, 
Major  Raymond  W.  Pullman,  Harry  M. 
Crandall,  Major  Franklin  D'Olier,  Jack 
S.  Connolly,  C.  C.  Pettijohn,  Col.  Ar- 
thur H.  Woods,  Edward  Earle,  Royal 
K.  Fuller,  R.  A.  DeLayfield  and  Jesse  L. 
Lasky. 

The  afternoon  meeting  was  attended 
by  about  200  men  and  women,  includ- 
ing practically  all  of  the  leaders  in  the 
industry.  Secretary  Lane  in  an  eloquent 
address  outlined  the  proposed  plan  of 
using  the  screen  as  the  most  effective 
mode  of  combating  Bolshevism.  He 
said,  in  part: 

No  Ism  But  Americanism. 

"The  Americanization  movement,  as  I 
interpret  it,  is  not  a  movement  to  pro- 
mote any  ism  except  Americanism,  it  is 
not  a  movement  to  condemn  any  ism 
excepting  a  movement  which  is  against 
the  fundamentals  of  our  government 
and  we  have  but  one  fundamental  and 
that  is  a  supreme  reverence  for  the 
united  will  of  a  united  people. 

"You  are  justifiably  proud  of  the  fact 
that  as  a  man  you  have  gotten  into  the 
fight  for  the  Liberty  Loan  and  that  as 
a  man  you  got  into  the  fight  in  support 
of  the  morale  of  the  nation  at  the  time 
we  entered  the  war  and  throughout  the 
war.  No  single  service  was  more  valua- 
ble than  yours.  I  do  not  know  anyone 
that  was  perhaps  as  valuable. 

"You  did  that  and  are  proud  of  it  be- 
cause it  was  something  big  and  noble 
and  fine,  because  you  were  challenged 
on  the  noble  side  of  your  nature,  and  I 
want  to  tell  you  that  you  can  produce 
just  the  same  effect  upon  the  people  of 
the  United  States,  110,000,000  of  them, 
by  challenging  them  upon  the  noble  side 
of  their  natures. 

"We  know  that  there  are  certain 
fundamental  things   to  be   done.  We 


know  we  have  8,000,000  or  9,000,000  illit- 
erates in  the  United  States;  we  know 
that  one-quarter  of  the  boys  that  went 
in  the  first  1,600,000  men  in  the  army 
could  not  write  a  letter  home  and  could 
not  read  an  order,  and  we  know  that 
that  is  a  humiliation  and  a  disgrace  in 
a  democracy  such  as  ours. 

"Do  not  preach  the  doctrine  that 
America  is  a  perfect  land.  It  is  not. 
Do  not  preach  the  doctrine  that  all  men 
in  America  are  upon  an  equality.  They 
are  not,  excepting  before  the  law.  Do 
not  preach  the  doctrine  that  the  insti- 
tutions of  the  United  States  are  today 
what  they  will  be  100  years  from  now. 
They  are  not.  America  is  a  growing 
country,  because  man  is  a  growing 
thing,  and  as  man  expands,  so  this  na- 
tion will  expand. 

Pure  Propaganda  Banned. 

"I  say  that  you  can  put  into  a  mov- 
ing picture  the  life  of  any  man  of 
achievement,  of  any  man  who  has  done 
well,  of  any  man  who  has  done  things 
for  which  we  are  grateful,  and  you  are 
preaching  Americanism.  Do  not  think 
that  this  thing  must  be  put  in  the  form 
of  propaganda.  The  less  formalistic  it 
is  the  better.  You  want  to  show  by  the 
life  of  America  what  Americanism  is. 
You  want  to  show,  I  repeat,  by  the  life 
of  the  American  what  Americanism  is. 
You  cannot  cram  dogma  and  doctrine 
down  the  throats  of  people  and  ask 
them  to  memorize  Lincoln's  Gettysburg 
speech  and  then  declare  themselves  to 
be  Americans. 

"I  would  like  to  see  you  gentlemen 
take  some  serious  action  toward  the 
celebration  collectively  of  Lincoln  Day 
this  year.  There  is  one  way  by  which 
a  religion  can  be  preached,  and  prac- 
tically only  one,  and  that  is  not  by  ab- 
straction but  it  is  by  visualizing  a  prin- 
ciple. Lincoln  has  become  a  principle. 
Why  shouldn't  there  be  a  celebration 
of  Lincoln's  Birthday  in  every  one  of 
the  14,000  or  18,000  moving  picture  hous.es 
in  the  United  States?" 

Other  Speakers. 

Following  the  speech.  President  Wil- 
liam A.  Brady,  of  the  National  Associa- 
tion, who  presided,  called  for  sugges- 
tions from  the  various  men  of  the  in- 
dustry. 

D.  W.  Griffith  was  the  first  speaker 
and  was  greeted  with  much  applause. 
He  said  that  the  industry  had  felt  very 
keenly  the  subject  of  unrest  as  was  out- 
lined by  Secretary  Lane.  He  declared 
the  industry  would  do  everything  with- 
in its  power  to  further  the  cause  of 
Americanism.  He  said  that  his  own 
company  and  associates  could  be  called 
upon  at  any  time,  day  or  night,  and 
that  they  would  gladly  give  the  best 
that  was  in  them  for  this  cause. 

Marcus  Loew  was  the  next  speaker. 
He  declared  that  it  was  only  necessary 
for  Secretary  Lane's  committee  to  com- 
mand the  motion  picture  exhibitors  and 
they  would  gladly  do  everything  in  their 
power. 

William  Fox  was  called  upon  to  out- 
line a  practical  method  of  putting  into 
operation  in  the  18,000  picture  theatres 


Secretary  Lane's  suggestion  for  a  Lin- 
coln Day  celebration.  He  urged  the  sec- 
retary to  write  a  personal  letter  to  the 
18,000  exhibitors  of  the  country,  outlin- 
ing a  program,  and  he  declared  that  if 
this  were  done  practically  every  exhib- 
itor in  America  would  carry  out  his 
suggestions.  He  declared  that  all  his 
theatres  would  gladly  co-operate  in  this 
movement  on  Lincoln's  Birthday. 

Alfred  S.  Black,  president  of  the  Mo- 
tion Picture  Exhibitors  League,  sug- 
gested that  the  American  Legion  co- 
operate with  the  Motion  Picture  Ex- 
hibitors in  order  to  make  a  Lincoln's 
Day  program  a  success.  He  declared 
that  he  represented  a  certain  portion  of 
the  exhibitors  of  this  country  who  would 
gladly  do  everything  in  their  power  to 
make  the  Americanization  movement  a 
success,  and  that  all  exhibitors  would 
gladly  co-operate. 

Authors'    Committee  Pfoposed. 

Samuel  Goldwyn  declared  that  as  a 
producer  he  would  gladly  co-operate 
with  the  committee  in  making  the  ne- 
cessary films.  He  suggested  that  a  com- 
mittee of  ten  or  twenty  of  the  most  rep- 
resentative authors  of  the  country  be 
formed,  in  order  to  get  them  started  in 
Americanizing  the  subjects  that  they 
are  writing  for  the  screen  and  for  the 
periodicals. 

William  A.  Johnston,  of  the  Motion 
Picture  News;  George  Blaisdell,  of  the 
Moving  Picture  World,  and  Lesley  Ma- 
son, of  the  Exhibitors'  Trade  Review, 
spoke  and  pledged  the  support  of  the 
trade  papers  to  the  movement.  Miss 
Louella  Parsons,  of  the  Morning  Tele- 
graph, also  spoke. 

Richard  A.  Rowland,  president  of 
Metro,  declared  that  his  company  dedi- 
cates itself  to  Americanism  in  the  work- 
ing out  of  any  suggestions  made  by  the 
committee. 

A  letter  was  read  from  President 
Laemmle  in  which  he  announced  that 
the  entire  resources  of  the  Universal 
Film  Company  are  at  the  service  of  this 
committee. 

Operators  Unanimous. 

Samuel  Kaplan,  head  of  the  New  York 
local  of  the  Motion  Picture  Operators' 
Union,  declared  that  the  operators  are 
behind  any  movement  that  is  sanctioned 
by  the  National  Association  and  that 
they  will  support  Secretary  Lane  in  his 
Americanization  program. 

John  Flinn  spoke  in  behalf  of  the  Mo- 
tion Picture  Advertisers'  Association. 

Jesse  L.  Lasky  declared  that  he  was 
both  thrilled  and  inspired  by  Secretary 
Lane's  speech  and  pledged  himself  to 
speak  to  each  of  the  score  of  direc- 
tors and  authors  employed  by  Famous 
Players  to  put  into  every  picture  that 
they  make  some  patriotic  thought  of 
Americanism. 

Among  the  others  who  spoke  were 
Commodore  J.  Stuart  Blackton,  Edward 
Earl  and  Frank  J.  Marion. 

After  the  meeting  a  conference  was 
held  at  which  the  following  participated  : 

Franklin  K.  Lane,  Lewis  J.  Selznick, 
(.Continued  on  page  586) 


566 


THE    MOVING    PICTURE  WORLD 


January  24,  1920 


Second  Mary  Miles 
Will  Be  ''Judy 

MARY  MILES  MINTER  is  complet- 
ing  "Judy   of    Rogues'  Harbor," 
her    second   feature   picture  for 
Realart  Pictures  Corporation. 

"It's  a  human  story,  lived  on  the 
screen  by  a  tenderly  human  young  ac- 
tress, and  it  will  not  fail  to  earn  Miss 
Minter  an  eternal  place  in  the  heart  of 
human  kind,"  wrote  Oren  F.  Woody, 
Realart  manager  at  Los  Angeles,  where 
the  picture  is  being  made. 

Like  other  Realart  productions,  "Judy 
of  Rogues'  Harbor"  is  adapted  from  a 
popular  novel,  and  this  is  said  to  be 
the  definite  policy  followed  by  the  com- 
pany since  its  very  beginning,  when 
"pictures  based  on  successful  stories 
and  plays"  was  promulgated  as  the  of- 
ficial slogan. 

In  announcing  this  second  oflering 
for  Mary  Miles  Minter,  President  Mor- 
ris Kohn,  of  Realart,  emphasized  par- 
ticularly the  story  background,  saying: 
Has  Been  Widely  Read. 
"The  dramatization  of  this  classic  is 
designed  especially  for  the  millions  of 
American  young  men  and  women  who 
have  read  the  story  in  book  form,  who 
have  lived  with  its  human  characters 
and  who  will  grasp  at  the  opportunity 
t-  see  it  well  done  on  the  screen. 
'Judy  of  Rogues'  Harbor'  is  a  particu- 
larly suitable  vehicle  for  Miss  Minter, 
the  actress  who  appeals  to  hearts  of 
high  and  low  estate.  One  proof  of  the 
wide  range  of  the  novel  and  of  the  fact 
that  it  is  not  limited  to  any  one  local- 
ity or  territory  is  that  Grosset  and  Dun- 
lap  have  followed  the  original  pub- 
lishers with  a  special  edition,  at  a  rea- 
sonable price,  which  will  be  sold  broad- 
cast throughout  the  country. 

"In  her  first  Realart  ofifering,  'Anne 
of  Green  Gables,'  Miss  Minter  estab- 
lished the  reputation  among  showmen 
everywhere  of  being  a  consistent  box- 
office  attraction.  Here  is  Miss  Minter 
again  in  a  story  that  brings  out  the 
best  of  her.  In  the  character  of  Judy, 
Miss  Minter  is  a  tender-hearted  coun- 
try lass,  wrongfully  held  by  a  sour  old 


J.  Searle  Dawley 

Recently  elected  trustee  of  M.  P.  D.  A. 


Minter  Picture 

of  Rogues*  Harbor" 

farmer  who  is  supposed  to  be  her 
grandfather." 

"The  production  of  'Judy  of  Rogues' 
Harbor'  will  everlastingly  establish 
Mary  Miles  Minter,"  declared  Director 
William  Desmond  Taylor  in  a  statement 
to  Realart  Pictures  Corporation.  "The 
story  has  more  marked  dramatic  pos- 
sibilities than  anything  in  which  she 
has  previously  been  cast." 

Royal  Film  Service  Buys 

Rights  to  "Atonement" 

WHAT  is  claimed  to  be  one  of  the 
largest  prices  ever  paid  for  a 
six-reel  production  was  received 
by  the  Pioneer  for  its  production 
"Atonement,"  in  which  Grace  Davison 
and  Conway  Tearle  divide  honors. 

The  Royal  Film  Service,  of  London, 
through  L.  L.  Lorie,  was  the  purchaser. 
Two  days  after  the  sale  was  made,  Mr. 
Lorie  closed  in  New  York,  deals  for  sev- 
eral important  continental  and  South 
American  territories. 

Mr.  Lorie,  who  had  looked  over  the 
entire  independent  output  since  he  had 
been  in  America,  voiced  himself  as  be- 
ing convinced  that  "Atonement"  ranks 
among  the  best  pictures  he  had  seen. 

It  is  expected  that  "Atonement"  will 
shortly  be  exploited  in  Great  Britain 
through  the  exchanges  of  the  Royal 
Film  Service. 

Another  Large  Theatre 

May  Rise  in  Baltimore 

ANOTHER  large  moving  picture 
theatre  will  be  erected  in  Balti- 
more which  will  be  equipped  also 
to  show  vaudeville  acts  to  be  furnished 
by  the  Marcus  Loew  Circuit,  according 
to  a  story  which  has  gained  circulation 
in  the  last  few  days  in  Baltimore. 

This  theatre  will  be  located  on  the 
property  known  as  the  Shriner  lot,  at 
North  avenue  and  Charles  street,  diag- 
onally across  from  the  Parkway,  which 
is  one  of  the  largest  photoplay  house 
in  the  city.  The  property  has  been  pur- 
chased by  interests  which  are  as  yet  un- 
named and  the  price  is  said  to  have  been 
$165,000. 

Howard  W.  Jackson,  register  of  wills 
of  Baltimore  City,  is  said  to  be  interest- 
ed in  the  transaction.  He  has  admitted 
that  certain  interests  in  Baltimore  are 
represented  by  him.  Whether  or  not  a 
motion  picture  theatre  is  to  be  built  on 
the  lot,  he  would  not  say. 

The  lease  on  the  Marston  school, 
which  is  now  located  on  the  lot  said  to 
have  been  purchased,  does  not  expire 
until  next  July.  This  would  seem  to 
mean  that  no  building  operations  could 
start  until  after  that  time. 


National  Not  Connected  With  Any 
Other  Company. 

The  National  Film  Corporation  of 
.America,  through  its  president,  Harry 
M.  Rubey,  announces  that  it  is  in  no 
way  connected  with  any  other  motion 
picture  producing  firm. 

"There  has  been  much  confusion,  re- 
sulting from  similarity  in  the  name  of 
the  National  Film  Corporation  of  Amer- 


ica and  other  producing  and  releasing 
firms,"  stated  Capt.  Rubey,  "so  I  think 
that  it  is  best  for  all  concerned  that  I 
reiterate  and  state  that  the  National 
Film  Corporation  of  America  has  never 
been,  and  never  will  be,  allied  with  any 
other  concern.  We  are  independent 
producers  and  intend  so  to  remain." 

Michigan  Picture  Fans 

Stimulate  Longer  Runs 

MICHIG.'\N  towns  with  a  popula- 
tion of  3,000  are  upsetting  all  pre- 
cedent by  running  a  film  two  days, 
according  to  the  report  of  Cornelius 
Kingsley,  Realart's  manager  in  Detroit, 
who  paid  a  visit  to  the  home  offices  last 
week.  Motion  picture  attendance  in 
Michigan  has  been  on  the  increase  dur- 
ing the  last  few  years,  says  Mr.  Kings- 
ley,  and  the  proof  of  the  statement  is 
in  liigher  priced  admissions  and  the  ex- 
tended runs  at  local  theatres. 

"Two  years  ago,"  declared  Mr.  Kings- 
ley,  "a  one-day  stand  was  sufficient  to 
take  care  of  the  smaller  towns.  There 
was  a  distinct  body  of  motion  picture 
fans  that  made  it  a  habit  to  come  to 
the  theatre,  and  outside  of  this  pa- 
tronage there  was  a  larger  body  that 
never  went  at  all. 

"The  phenomenal  strides  in  the  busi- 
ness, the  raising  of  tke  standard  of  pic- 
tures, and  the  adaptation  of  well-known 
stories  to  the  screen  account  for  a  much 
wider  interest  in  the  pictures.  The 
skeptics  have  come  down  to  take  a  look 
at  the  much  talked  of  motion  pictur« 
and  they  like  it.  Results:  the  consist- 
ent body  of  fans  expands  into  a  larger 
patronage  which  cannot  be  accommo- 
dated in  one  day,  and  runs  must  be  ex- 
tended to  two  and  more  days,  according 
to  the  circumstances." 


Lopez  to  Direct  Kaufman  Series. 

John  Lopez  has  been  named  to  direct 
the  remaining  pictures  in  the  Herbert 
Kaufman  series  being  made  by  Selz- 
nick  Pictures  at  Fort  Lee,  N.  J.,  it  was 
announced  this  week  by  Myron  Selznick. 
Two  of  the  Kaufman  Weekly  releases 
had  been  directed  by  Burton  George, 
who  has  been  delgated  to  take  over  the 
megaphone  on  "Prince  O'  Pines,"  a  spe- 
cial. The  two  are  "Little  Red  Riding 
Hood,"  which  has  been  fully  completed 
and  "The  Faded  Butterfly,"  which  is  an- 
nounced as  nearly  ready  for  the  screen. 
The  first  release  of  the  Kaufman  edi- 
torial subjects  is  expected  about  March 
1. 

Director  Lopez  is  being  assisted  in  the 
work  of  preparing  the  scripts  by  Merle 
Johnson,  story  and  continuity  writer 
in  the  Selznick  scenario  department. 


Ellis  to  Direct  O'Brien. 

Robert  Ellis,  who  added  to  his  di- 
rectorial popularity  through  the  direc- 
tion of  Elsie  Janis  in  "The  Imp,"  which 
has  been  completed  by  Myron  Selznick 
for  Selznick  Enterprises  through  Select 
distribution,  has  been  selected  by  Mr. 
Selznick  to  direct  Eugene  O'Brien  in  "A 
Fool  and  His  Money,"  which  was  sched- 
uled to  be  put  into  production  this  week 
at  the  Fort  Lee  studios. 

The  scenario  of  the  feature,  which  in 
book  form  was  one  of  the  most  suc- 
cessful stories  written  by  George  Barr 
McCutcheon,  was  done  by  R.  Cecil 
Smith. 


January  24,  1920 


THE   MOVING   PICTURE  WOPILD 


567 


Rubbernecking  in  Filmland 


Ho,  HO,  HUMl"  These  words,  ac- 
companied by  expressive  and  ex- 
pansive yawns,  was  about  all  I 
got  when  I  tried  to  collect  a  little  in- 
formation about  New  Year's  celebra- 
tions. But  short  and  sweet  as  the  words 
are,  they  express  pretty  well  how  Film- 
land is  feeling,  and  so  I  will  leave  them 
as  keynotes  to  the  rich  memory  and 
imagination  of  others  who  assisted  in 
bidding  a  farewell  to  1919  and  helped 
to  spread  a  welcome  door  mat  to  1920, 
and  pass  on  to  other  things. 

It  looks  like  a  big  year  this  year. 
There  is  not  a  producer  on  the  Coast 
who  has  not  declared  his  intention  of 
making  bigger  and  better  pictures,  and 
enough  new  studios  are  threatened  to 
cover  Hollywood  three  deep  from  West- 
ern avenue  to  Beverly  Hills. 

The  "Studio  Publicists"  has  just  been 
hatched  from  the  egos  of  the  West 
Coast  press  agents,  and  the  object  of 
the  new  organization  is  to  strengthen 
the  recognition  of  publicity  as  a  molder 
of  public  opinion,  to  eliminate  faking,  to 
improve  the  quality  of  individual  work, 
to  remove  the  odium  from  the  term, 
"press  agent,"  and  other  things. 

A  Bon  Mot  Committee. 

All  of  which  seems  very  good.  More 
power  to  their  elbows — more  ink  to 
their  mimeographs  ! 

The  Studio  Publicists  have  appointed 
Emily  Squires,  Ted  Taylor  of  Metro 
and  Jimmy  Tynan  of  Ince  as  a  tempo- 
rary executive  committee. 

I  hope  the  first  execution  they  stage 
is  to  bump  off  the  bird  that  sends  out 
carbon  sheets  of  his  startling  stories 
and  marks  them  "important,"  "rush" 
and  "exclusive."  I  hope  they  also  ap- 
point a  committee  to  look  after  the 
matter  of  jpkes  and  witty  sayings  of 
the  stars.  It  is  extremely  annoying  and 
confusing  to  get  the  same  "bon  mot" 
from  two  or  three  stars  the  same  week. 

The  committee  could  go  over  the 
Ladies  Home  Journal,  the  Literary  Di- 
gest and  all  of  the  publications  that  run 
joke  and  witty  sayings  columns  and 
apportion  so  many  gags  to  each  studio. 
In  this  way  the  sad  affair  that  occurred 


West  Coast  Pu  hlicists  Plan 
Bon  Mot  Distribution — 
How  Sennett  Girls 
Keep  Scenic. 

By  Giebler 

tliiiiiiiiritiitiliiiiiiiiiitiiiiniiiniiiiilflititlilliiiiitiniiiiiiniiiiiititiiiiitiiiiiiiiinniiiiiiiiiiiiiiiiimiliilliliuiiuiini 

a  few  weeks  ago,  when  four  different 
press  agents  grabbed  the  venerable 
goldfish-goldfinch  gag  and  put  it  in  the 
mouths  of  their  stars,  would  be  avoided. 

Undulating  Vegetables. 

The  same  sort  of  arrangement  should 
also  be  made  as  to  the  age  of  jokes. 
Just  because  a  press  agent  has  no  re- 
spect for  old  age,  it  is  no  sign  that 
editors  have  not. 

I  have  visited  the  Mack  Sennett  stu- 
dio many  times,  but  I  never  realized 
what  a  whale  of  a  place  it  was  until 
I  went  down  there  again  this  week. 

Eph  Ascher,  who  is  personally  repre- 
senting Mack,  took  me  to  the  top  of  the 
hill  back  of  the  studio  and  waved  a 
lily-white  hand  athwart  the  scene  to 
the  west  and  said  "Behold  I" 

I  looked  and  "beheld"  twenty-seven 
acres  covered  with  buildings,  stages,  of- 
fices, dressing  rooms,  carpenter  shops, 
tanks,  panarams  and  other  comedy  mak- 
ing paraphernalia. 

Then  Eph  turned  and  waved  a  hand 
in  another  direction,  and  there,  spread 
out  on  the  gentle  slope  of  the  undu- 
lating landscape,  were  rows  upon  rows 
of  cauliflower,  tomatoes,  peas,  beans, 
onions  and  other  garden  truck  growing 
and  thriving  in  the  gentle  and  celebrated 
California  sunshine. 

Garden  Truck  Did  It. 

The  vegetable  has  always  held  an 
Honored  place  in  movie  comedy,  but  the 
vegetables  raised  on  the  Sennett  ranch 
are  not  used  as  weapons  of  offense 
and  defence  by  the  comedians;  instead, 
they  are  used  to  wallop  the  H.  C.  L.,  a-nd 
— this  is   deep   stuff,  and  given  to  the 


world  for  the  first  time — to  keep  the 
Sennett  players  up  on  their  toes  in  a 
physical  way. 

Have  you  noticed  the  beautiful  faces 
and  forms  of  the  Sennett  Bathing  Girls? 
Sennett  garden  truck  did  it.  Have  you 
lamped  the  looks  of  Louise  Fazenda 
(when  she  hasn't  got  her  make-up  on)? 
Sennett  cauliflower,  corn  and  cabbage. 
Did  you  ever  notice  that  Marie  Prevost 
was  "some  gal?"  Punkin  pies  from 
Sennett  punkins.  Have  you  ever  mar- 
veled at  the  marvelous  complexion  of 
Marvel  Rea ;  the  bright  eyes  of  Phillis 
Haver;  the  lines  of  Harriet  Hammond; 
the  grace  of  Katherine  Maguire?  Sen- 
nett garden  "sass."  Have  you  admired 
the  deep  chest  and  the  robust  limbs  of 
Kala  Pasha?  Onions  from  the  Sennett 
patch. 

Turpin  Turns  Temperamental. 

And  that  is  not  all.  In  addition  to  the 
garden,  there  is  a  chicken  farm  with 
5,000  hens,  roosters,  pullets  and  cock- 
erels to  furnish  eggs,  friers,  broilers 
and  dumpling  flavorers  to  the  Sennett 
players  and  others  connected  with  the 
plant. 

After  looking  at  the  rural  part  of  the 
plant  we  went  down  on  the  stages  and 
saw  Mack  Sennett  directing  a  comedy, 
and  he  told  me  about  his  latest  big  ef- 
fort, "Down  on  the  Farm,"  and  how 
handy  his  own  farm  was  in  shooting 
some  of  the  outside  stuff,  and  about 
Louise  Fazenda's  part  in  the  picture, 
and  how  quickly  she  learned  to  operate 
a  hand-power  bean  cultivator. 

I  also  saw  Ben  Turpin,  who  was  com- 
plaining bitterly  because  the  action  of 
the  piece  he  was  working  in  required  a 
house  to  fall  on  him;  and  Charlie  Mur- 
ray, who  was  between  pictures,  and 
Ford  Sterling,  who  was  doping  out  stuff 
with  Dick  Jones,  and  Billy  Bevan,  and 
Kala  Pasha,  and  Mildred  June,  and  Eva 
Thatcher,  and  wound  up  the  visit  l# 
paying  my  respects  to  Pepper,  the  cat. 

AI's  Itinerary. 

Anther  day  I  went  out  to  see  Al  St. 
John,  who  is  shooting  a  two-reel  com- 
edy for  the  Paramount  program,  just 


Three  "Dififercnt"  Shots   of  California's  Sennett-Land. 

Says  Giebler:  "Maud  Muller  on  a  summer  day,  raked  the  meado    w  .sweet  with  hay.    Louise  Fazenda,  comedy  queen,  plougrhed 
the  young  and  toothsome  bean."     Center  is  the  Sennett  outfit  seen  from  a  hill;  right  are  Al  St.  John  and  Betty 

Brown,   in  Paramount-St.   John  comedies. 


568 


THE    MOVING    PICTURE  WORLD 


January  24,  1920 


in  time  to  hear  Jack  Warner,  one  of 
Al's  managers,  telling  him  a  few  of  the 
things  yet  to  be  done  in  the  picture. 

"You  invent  a  flivver  and  a  milking 
machine,  and  try  them  both  out,  the 
flivver  on  a  rocky  road  and  the  milking 
machine  on  a  skittish  cow.  You  tear 
down  a  lot  of  fences  and  two  or  three 
houses  with  the  flivver,  but  it  is  not 
yet  recorded  what  the  cow  will  do; 
that  will  come  later. 

"You  get  caught  in  a  blast  of  wind 
and  you're  blown  to  the  top  of  a  build- 
ing; you  try  to  get  down  by  sliding 
down  a  flag  pole;  the  pole  cracks;  you 
are  thrown  into  the  open  window  of 
a  hangar;  you  get  in  an  airplane,  touch 
the  starting  lever  accidently  and  go  up 
a  mile  or  so;  you  see  the.  villains  be- 
low with  the  girl;  you  drop  down,  land 
on  one  of  the  horses,  chase  the  gang, 
clean  them  up  and  save  the  girl." 

Al  listened  to  all  of  this  with  a  sad 
eye. 

Every  Prospect  Pleases — But  One. 

"How  do  you  like  the  prospect?"  Jack 
asked. 

"Fine,"  said  Al.  "But  there's  one  lit- 
tle suggestion.  I  wish  you'd  see  if  you 
can  pick  up  a  prop  cow  somewhere." 

Then  we  went  out  on  the  lot,  where 
Al's  director,  Frank  Grififin,  had  a  bunch 
of  bathing  girls  grouped  around  a  big 
tank  just  ready  to  make  the  jump-off, 
and  we  all  felt  chered  up.  We  watched 
the  girls  dive,  and  Al  and  his  leading 
lady,  Betty  Brown,  posed  for  a  picture, 
and  I  met  William  "Bull"  Durham,  the 
heavy  of  the  piece,  who  used  to  be  a 
pitcher  on  the  N.  Y.  Giants,  and  watched 
the  girls  some  more  until  time  for  lunch. 

If  this  installment  of  Rubbernecking 
seems  somewhat  jumpy  and  jerky — if 
the  word  paintings  for  which  it  is  so 
justly  celebrated  seem  a  little  smudgy, 
it  is  because  the  second  finger  on  my 
right  hand  is  sticking  high  above  its 
jeweled  fellows  adorned  with  a  dark 
complicated  rag  and  throbbing  with  pain 
as  I  beat  out  this  thrilling  piece.  Any 
writer  who  affects  the  one-finger  move- 
ment and  hunt-and-peck-system  of  typ- 
ing will  appreciate  my  difficulty. 

Digital  Damage. 

The  accident  that  disabled  my  digit 
occurred  while  "Mack"  MacArthur  and 
I  were  being  piloted  around  the  Lasky 
lot  by  Adam  Hull  Shirk. 

As  we  crossed  a  stage  I  was  startled 
by  a  low  rumbling  sound  issuing  from 
a  closed-in  set.  Thinking  that  the 
sound  was  the  voice  of  Old  Friday,  the 
fiercest  lion  in  the  movies,  I  called  a 
halt  with  the  intentio'n  of  altering  our 
route  so  that  we  could  invade  the  closed- 
in  set  and  I  could  show  Old  Friday  to 
Mack. 

I  halted  in  the  wrong  place,  a  place 
selected  by  a  stage  carpenter  as  a  rest- 
ing place  for  lumber  he  was  throwing 
from  the  roof  of  a  set  he  was  wrecking. 
I  saw  the  lumber  coming  and  heard  the 
carpenter's  "Hi,  there!  Look  out  be- 
low!" and  by  a  hasty  and  agile  step,  I 
removed-  all  of  my  person  but  the  end 
of  one  finger,  which  was  mashed, 
bruised  and  otherwise  contused  by  the 
contact  with  the  boards. 

Maybe  a  Lion  Among  the  Ladies. 

Adam  Shirk  was  deeply  concerned 
atid  conducted  me  to  the  Studio  Hos- 
pital, to  which  place  I  walked  with  firm 
and  fearless  tread,  sprinkling  the  floor 


of  the  stage  with  rich,  red  gt)re  as  I 
went. 

"Doc"  Graham,  the  studio  surgeon, 
fixed  the  finger  by  putting  some  nice 
red-hot  stuff  and  a  bandage  on  it,  and 
then,  in  spite  of  the  fact  that  I  know 
that  lions  are  enraged  and  made  un- 
manageable by  the  smell  of-  blood,  I 
said,  "Come  on,"  in  a  fearless  voice,  "we 
will  now  go  and  beard  Old  Friday  in 
his  lair." 

Adam  Shirk  looked  at  me  in  a  queer 
way  and  said  something  to  Doctor  Gra- 
ham about  examining  my  dome  because 
I  seemed  to  be  talking  balmy. 

"Balmy  nothing!"  I  retorted,  "I'm  not 
afraid  of  any  lion  in  the  movies." 

"Where  do  you  get  that  lion  stuff?" 
said  Adam.    "There's  no  lion  here." 

"What  then,"  I  demanded,  "is  that 
noise — that  low  rumbling  sound  like  a 
fog  horn  with  a  turnip  in  its  throat?" 

"Oh,  that,"  said  Adam.  "That's  Wal- 
lie  Reid  playing  a  saxophone." 


WITH  Harold  B.  Franklin,  man- 
aging director  of  Shea's  Hippo- 
drome Theatre,  Buffalo,  report- 
ing "tremendous  business"  on  Mary 
Miles  Minter  in  "Anne  of  Green  Gables," 
and  his  sentiments  being  echoed  by 
Dave  Harding,  the  Kansas  City  exhibi- 
tor, reporting  "capacity  business  against 
keenest  opposition  of  the  year,"  the 
Realart  film  concluded  another  week  of 
strong  business  in  many  houses,  from 
Fayetteville,  N.  C.  to  Alhambra,  Cal. 

The  story  of  American  girlhood  was 
put  over  at  Shea's  Hipodrome  with 
Mr.  Franklin's  customary  insistence  on 
dignity  and  refusal  to  boost  the  picture 
before  his  patrons  co/uld  decide  for 
themselves.  Neat  advertisements  of 
small  size  were  used  in  the  Buffalo 
newspapers  throughout  the  run.  This 
is  particularly  characteristic  of  Mr. 
Franklin's  procedure  and  applies  well 
to  his  patronage,  where,  perhaps,  it 
would  not  suffice  for  a  different  clientele. 

After  the  usual  Christmas  day  matinee, 
the  evening  houses  swelled  to  a  large 
total,  the   receipts   being  about  $2,300. 


"Hooray!  There  Goes  the  Red  'Ark'"! 

Bill  Desmond  and  Dorothy  Dalton  rejoice 
in  their  Triangle,  "A  Gamble  In  Souls." 


"Jubilo"  Song  Aids  "Jubilo"  Picture. 

Reports  from  numerous  theatres  where 
Will  Rogers  in  his  latest  Goldwyn  re- 
lease "Jubilo"  has  been  the  attraction, 
have  invariably  referred  to  the  appro- 
priateness of  the  "Jubilo"  song  which 
has  been  made  the  main  theme  of  the 
musical  accompaniment.  It  suits  the 
story  and  the  personality  of  the  happy- 
go-lucky  tramp  portrayed  by  Rogers  as 
though  it  had  been  composed  expressly 
for  the  production,  whereas  as  a  mat- 
ter of  fact,  it  was  listed  among  the  three 
best  sellers  of  sheet  music  some  weeks 
before  the  picture  was  distributed. 


Gets  Big  "Flying  A"  Contract. 

The  Idle  Hour  of  Grand  Rapids,  Mich., 
is  running  American  Film  Company  fea- 
tures exclusively  from  January  4  to  Feb- 
ruary 16.  This  contract,  secured  by 
John  McFarland,  "Flying  A"  salesman, 
begins  with  "Trixie  from  Broadway," 
which  is  booked  for  three  days. 


On  Friday,  business  was  reported  to 
have  maintained  its  high  mark  and  on 
Saturday  it  was  standing  room  only. 

Praise  from  the  Reticent. 

Miss  Minter's  picture  had  the  distinc- 
tion of  evoking  praise  in  the  same  week 
from  two  showmen  who  are  noted  for 
their  reticence  in  publishing  their  views 
of  a  photoplay.  Realart  was  gratified 
to  get  from  A.  Karzas,  of  the  Wood- 
lawn  Theatre,  Chicago,  a  very  con- 
gratulatory message. 

Mr.  Harding,  whose  Liberty  Theatre 
is  known  throughout  the  Middle  West 
as  a  structure  of  beauty  and  simplicity, 
sent  the  following  telegram  to  Realart: 
"'Anne  of  Green  Gables,'  featuring 
Mary  Miles  Minter,  did  capacity  busi- 
ness against  keenest  opposition  of  the 
year.  We  are  fortunate  in  having  Real- 
art  series.  Your  success  assured  on 
productions  of  this  kind." 

The  smashing  of  a  year's  record  with 
the  run  of  the  Realart  film  was  reported 
by  O.  H.  Schleusener,  proprietor  of  the 
Superb  Theatre,  Alhambra,  Cal.  Miss 
Minter's  recent  activities  on  the  Coast  in 
behalf  of  her  first  Realart  production 
are  cited  by  western  representatives 
of  the  producing  company  as  definite 
causes  of  a  widespread  interest  by  fans 
in  the  star's  new  film. 

Exhibitors  Co-operate. 

Another  echo  of  Miss  Minter's  west- 
ern popularity  is  heard  in  the  following 
report  from  C.  M.  Epperson,  Star  Thea- 
tre, Lamar,  Col.:  "Accept  my  congratu- 
lations on  your  splendid  production, 
'Anne  of  Green  Gables."  This  picture 
is  a  winner.  Went  over  big  for  us  and 
everybody  well  pleased." 

The  first  showing  of  the  Minter  pic- 
ture in  Michigan  resulted  in  co-opera- 
tion between  W.  S.  McLaren,  manager 
of  the  Majestic  Theatre,  and  S.  A.  Mo- 
ran,  of  the  Arcade  Theatre,  Ann  Arbor, 
whereby  a  telegram  from  the  former  to 
the  latter,  praising  the  film,  featured 
an  effective  lobby  display. 

Below  the  Mason-Dixon  line  sentiment 
for  Mary  Miles  Minter  was  equally  con- 
gratulatory. The  showing  of  the  film  at 
Fayetteville,  N.  C,  by  William  C.  Mc- 
Intire,  manager  of  the  Rose  Theatre,  re- 
sulted in  congratulations  for  Realart. 


Many  Exhibitors  Unite  in  Praise 

of  Mary  Miles  Minter  Production 


January  24,  1920 


THE  MOVING  PICTURE  WORLD 


569 


Laemmie  and  Berman  Reach  Chicago; 
Universal  Has  Big  Plans  for  1920 


HM.  BERMAN,  general  manager  of 
Universal  exchanges,  arrived  in 
•  the  city  Monday,  January  5,  after 
a  five  weeks'  trip  throughout  the  Far 
West,  during  which  Los  Angeles,  San 
Francisco,  Portland,  Tacoma  and  Seattle 
were  visited.  Butte  City,  Salt  Lake, 
Denver,  Kansas  City  and  Minneapolis 
were  also  included  in  the  itinerary.  The 
main  object  of  the  tour  was  to  investi- 
gate conditions  at  the  various  points 
and  to  look  over  superproductions  re- 
cently finished  at  Universal  City.  Three 
of  these  have  just  been  completed  and 
will  be  released  in  the  near  future. 

"Ambition,"  recently  finished  by  Allan 
Holubar,  will  press  "Heart  of  Humanity" 
hard  for  first  place  in  the  estimation 
of  exhibitors  and  the  public,  Mr.  Berman 
believes.  It  has  a  great  heart  appeal 
and  a  compelling  story,  and  Mr.  Berman 
confidently  predicts  a  phenomenal  suc- 
cess for  it. 

"The  Devil's  Pass  Key,"  directed  by 
Eric  Von  Stroheim,  who  also  directed 
"Blind  Husbands,"  is  another  of  the 
completed  superfeatures.  This  is  a  mod- 
ern picture,  based  on  a  romantic  Pari- 
sian story,  which  has  been  very  deli- 
cately handled  by  the  director  and  well 
acted  by  a  strong  cast.  The  settings 
are  exceptionally  fine,  Mr.  Berman  as- 
sured me. 

"The  Breath  of  the  Gods"  is  another 
of  the  big  pictures  just  finished.  Mme. 
Hayawaka  is  the  star,  and  she  is  ably 
supported  by  a  worthy  cast.  This  pic- 
ture lends  itself  particularly  to  fine 
accompanying  music  during  its  presenta- 
tion, Mr.  Berman  says. 

Completing  Fourth  Big  Picture. 

The  fourth  superfeature  is  now  re- 
ceiving its  finishing  touches.  Priscilla 
Dean  appears  in  the  principal  role  and, 
when  completed,  Mr.  Berman  holds  that 
it  will  prove  one  of  the  most  powerful 
pictures  yet  produced  at  Univer.sal  City. 
"The  Beautiful  Beggar"  will  be  the  title 
for  this.  The  cost  will  be  over  the  $200,000 
mark.  Extra  special  care  has  been  de- 
voted to  the  selection  of  the  cast  and 
the  direction  is  in  the  care  of  Todd 
Browning,  who  has  had  directorial 
charge  of  all  the  Priscilla  Dean  pictures. 

Another  big  production  under  way 
is  "Overland  Red,"  a  Harry  Carey,  west- 
ern superfeature,  in  which  that  actor 
is  said  to  appear  at  his  best. 

In  the  cities  visited,  Mr.  Berman  met 
all  the  prominent  exhibitors.  He  found 
that  each  was  enjoying  a  prosperous 
business  and  looking  forward  to  a  rec- 
ord year  in  1920.  Without  exception 
all  these  big  exhibitors  are  demanding 
super-productions.  The  picture  theatre 
going  public  have  become  educated  in 
this  respect  and  demand  the  best,  and 


are  willing  to  pay  advanced  admissions. 

Seattle  impressed  Mr.  Berman  as  be- 
ing the  most  lively  of  all  the  cities  visit- 
ed, and  he  found  that  really  great  pic- 
tures are  in  high  demand  there. 

"Lying  Husbands"  Plays  to  S.  R.  O. 

,  While  in  Los  Angeles,  Mr.  Berman 
was  fortunate  enough  to  view  a  presen- 
tation of  "Lying  Husbands"  at  the  Cali- 
fornia Theatre,  now  managed  by  S.  L. 
Rothapfel,  the  Belasco  of  moving  picture 
presentations.  During  its  run  the  pic- 
ture played  to  S.  R.  O.,  without  excep- 
tion. 

Eugene  Roth,  owner  of  the  Imperial 
and  California  theatres,  San  Francisco, 
informed  Mr.  Berman  that  "Lying  Hus- 
bands" had  played  to  capacity  for  two 
weeks  at  the  Imperial. 

Jensen  &  Herberg,  owners  of  a  circuit 
of  theatres  in  Portland,  Tacoma,  Seattle 
and  Butte  City,  also  reported  tremen- 
dous business  for  the  "Right  to  Happi- 
ness" and  "Blind  Husbands"  in  all  their 
houses. 

Laemmie  Arrives  in  Windy  City. 

Mr.  Berman  referred,  in  gratified  man- 
ner, to  the  cordial  and  hospitable  way 
in  which  he  had  been  receiv^ed  by  the 
prominent  exhibitors  of  the  Pacific 
Coast.  He  summed  it  up  all  in  the 
words,  "I  had  a'  very  pleasant  time." 

Just  by  chance  Carl  Laemmie,  presi- 

rlliiiliiiiiitiiiiiiiiiriitiiiniiiiiiiiiiiiiiiiiiitiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiimiiiiiiitiiiii 


dent  of  Universal,  arrived  in  Chicago 
from  Los  Angeles  on  the  same  day  that 
Mr.  Berman  came  in.  They  left  for 
New  York,  on  the  Broadway  Limited, 
Tuesday  afternoon,  January  6. 

Mr.  Laemmie  was  seen  for  only  a  mo- 
ment, but  found  time  to  say  that  he 
had  spent  ten  days  in  Los  Angeles. 

"I  saw  two  of  our  finished,  big  pro- 
ductions and  part  of  another,  and  they 
were  very  wonderful — even  beyond  my 
expectations,"  he  said  with  enthusiasm. 
"We  have  made  some  very  big  pictures 
in  the  past;  but  what  we  will  do  in  1920, 
will  outshine  anything  we  have  ever 
done.  I  mean  this  seriously,  and  again 
repeat  that  Universal,  during  the  year 
1920,  will  beat  any  picture  ever  made 
by  it  previously — or  by  anybody  else." 

Dwelling  for  a  moment  on  "Ambition," 
he  said  :  "The  story  of  'Ambition'  has  a 
world-heart  appeal  that  will  make  it  a 
triumph  wherever  shown." 


Don't  Trust  Him,  Alice. 

Jack  Gilbert  was  beating  Alice  Lake 
two  minutes  later  as  the  villain 
in    Metro's    great  picture, 
"Should  a  Woman  Tell?" 


Capital  Film  Company  Moves 
Into  Spacious  New  Offices 

THE  Capital  Film  Company  has 
moved  its  quarters  from  the  sixth 
floor  of  the  Consumers  Building 
to  the  second  floor,  the  entire  space  of 
which,  comprising  12,00  square  feet,  is 
being  used  for  executive  offices.  These, 
when  completed,  will  rank  with  the 
finest  in  the  country.  The  new  q-uarters 
will  be  completed  about  the  middle  of 
this  month. 

B.  J.  Dasent,  Capital's  recently  ap- 
pointed head  of  the  department  of  publi- 
city, informed  me  that  the  new  offices 
were  necessitated  by  the  extraordinary 
increase  in  the  company's  business, 
which  has  had  a  remarkably  rapid 
growth. 

S.  L.  Barnard,  president,  and  E.  C. 
Eckels,  general  manager  of  the  company, 
left  for  New  York  Sunday,  January  4, 
and  will  return  early  next  week.  While 
the  object  of  their  trip  was  not  divulged, 
it  is  understood  that  it  has  to  do  with 
important  matters  connected  with  the 
company's  interests,  the  details  of  which 
will  be  announced  on  their  return. 
Buying  for  London. 

Last  week,  John  MacKenzie,  sole  buy- 
er of  Amerfcan  films  for  the  Clune  Pro- 
ductions, for  distribution  in  the  British 
Isles,  spent  two  days  in  Capital's  Chi- 
cago office,  looking  over  the  product 
of  the  company  and  making  selections 
for  distribution  from  his  London  office. 
Capital's  western  pictures,  of  two-reel 
length,  and  other  western  subjects  were 
especially  favored  by  the  Londoner. 

Work  Begun  on  Capitol  Theatre. 

Work  on  the  great  modern  picture 
theatre  (already  named  the  Capitol) 
for  Balaban  &  Katz,  at  State  and  Lake 
streets,  began  Monday,  January  12.  The 
building  on  the  site  is  owned  by  five 
difl'erent  estates,  and  the  first  of  the 


570 


THE  MOVING  PICTURE  WORLD 


January  24,  1920 


fractional  interests  will  be  torn  down 
on  the  date  mentioned. 

Even  before  the  old  buildings  are 
removed,  work  will  be  begun  on  the 
foundations,  so  that  much  time  will  be 
saved.  It  is  estimated  that  the  cost 
of  this  new  theatre  will  reach  $4,000,000. 
That  figure  includes,  of  course,  the  cost 
of  the  valuable  ground,  in  addition  to 
the  money  invested  in  the  building  it- 
self, which  will  be  exclusively  a  mov- 
ing oicture  theatre.  It  is  expected  that 
this  theatre,  when  completed,  will  be  one 
of  the  famous  sightseeing  spots  of  the 
city.  The  theatre  will  be  constructed 
so  as  to  seat  5,000  persons.  In  addition 
to  the  ground  floor  seats  there  will  be 
a  balcony  and  a  tier  of  mezzanine  boxes. 


A.  S.  Hyman  is  Gradually 
Extending  His  Exchanges 

ARTHUR  S.  HYMAN,  vice  presi- 
dent and  general  manager  of  A.  S. 
Hyman  Attractions,  Inc.,  announc- 
es that  "The  Penny  Philanthropist"  will 
be  released  Thursday,  January  IS, 
throughout  the  territory  covered  by  his 
state  rights.  This  includes  West  Vir- 
ginia, Kentucky,  Indiana,  Michigan,  Ohio 
and  Illinois,  and  all  pictures  purchased 
by  him  are  shown  personally  in  these 
states. 

Mr.  Hyman  is  now  buying  world  rights 
only  to  big  pictures,  and  he  plans  to  open 
exchanges  gradually  in  all  the  leading 
cities  of  the  United  States.  He  will 
open  an  office  in  Cleveland  and  Cincin- 
nati about  February  1,  and  in  May  he 
will  open  one  in  Minneapolis. 

During  the  current  week  he  purchased 
the  exclusive  rights,  for  a  certain  period, 
to  "Quo  Vadis,"  from  George  Kleine, 
and  wi'l  handle  that  superfeature  in  the 
states  already  mentioned  as  a  road  show. 
P.  C.  Braun  in  New  York. 

Mr.  Hyman  states  that  P.  C.  Braun 
has  been  appointed  special  representa- 
tive in  New  York  of  A.  S.  Hyman  At- 
tractions, Inc.,  where  he  will  give  nri- 
vate  showings  of  "The  Penny  Philan- 
thropist" to  state  rights  buyers. 

Mr.  Hyman  has  been  in  the  moving 
picture  business  for  six  years.  He  re- 
ceived his  first  lesson  from  Louis  J. 
Selznick,  in  1914,  at  Atlanta,  Ga.,  when 
he  was  installed  as  manager  of  the 
World  exchange  there.  In  1916,  he  was 
appointed  manager  of  the  New  York 
office  of  the  General  Film  Company  by 
Percy  L.  Waters,  whom  he  considers 
one  of  the  finest  men  in  the  film  busi- 
ness. He  remained  there  until  the  close 
of  1915;  when  he  engaged  in  the  business 
for  himself,  starting  in  Detroit  around 
the  closing  days  of  that  year. 

He  opened  with  state  rights  to  "Re- 
demption," "The  Whip,"  "Hearts  of  the 
World,"  "Raffles,"  etc. 

The  Chicago  office  was  opened  in  1919. 
W.  G.  McCoy  is  the  manager,  in  Room 
1314,  Consumers  Building. 

Officers  and  Directors  of 
A.  A.  A.  Elected  for  Year 

A MEETING  of  the  members  of  the 
Allied  .'Amusement  Association  of 
Chicago  was  held  in  the  Illinois 
Theatre,  Tuesday,  January  6,  to  confirm 
the  action  of  the  board  of  directors  of 
the  organization  in  admitting  to  mem- 
bership the  Chicago  Theatrical  Mana- 
gers' Association  as  a  body,  and  also  to 
confirm   the   policy   and   work    of  the 


officers  of  the  association  for  the  year 
1919.  The  meeting  was  largely  attended 
by  exhibitors,  who  approved  the  action 
of  the  directors  and  the  officers. 

It  was  then  determined  by  unanimous 
vote  that  the  officers  and  directors  of 
the  association  for  the  year  1919  shall 
remain  in  office  for  the  fesir  1920,  and 
also  that  the  directors,  which  will  be 
appointed  by  the  Chicago  Theatrical 
Managers'  Association,  shall  be  installed 
for  1920.  The  appointment  of  Doctor 
Sam  Atkinson  as  business  manager  was 
also  unanimously  indorsed. 

The  1920  Officers. 

Following  are  the  officers  for  1920: 
President,  M.  A.  Choynski;  vice  presi- 
dent, Sam  Atkinson;  secretary.  Max  Hy- 
man; treasurer,  Robert  R.  Levy,  and 
sergeant  at  arms,  William  Rohe. 

The  members  of  the  board  of  directors 
for  1920,  exclusive  of  the  five  members 
to  be  chosen  by  the  Chicago  Theatrical 
Managers'  Association,  are  Nathan 
Ascher,  Joseph  Trinz,  Sam  Katz,  H.  A. 
Gundling,  George  B.  Hopkinson,  H.  E. 
Newell,  I.  E.  Berkson,  Andrew  Karzas, 
Louis  Marks,  Frank  M.  Teter,  Ludwig 
Schindler,  John  Bobeng,  Arthur  Schoen- 
stadt,  S.  Abrams  and  Peter  J.  Schaefer. 

Chief  Points  Agreed  Upon 
by  Local  110  and  A.  A.  A. 

FOLLOWING  are  the  principal  points 
agreed  upon  at  the  meeting  of  the 
officers  of  the  Allied  Amusement 
Association  and  the  officers  of  Local 
110,  I.  A.  T.  S.  E.,  held  Saturday,  Janu- 
ary 3 : 

The  basic  rate,  $1.12J4  per  hour;  a 
performance  of  four  hours  or  less,  $4.50; 
over  time  per  hour,  up  to  midnight, 
$1.12J4;  after  midnight,  $2.25;  seating 
charge,  50  cents  per  100  seats  for  each 
full  hundred  over  300;  minimum  work- 
ing week,  32  hours;  maximum,  44  hours; 
full  salaries  due  and  payable  at  end  of 
each  week;  rehearsals,  $1.12^^2  per  hour; 
rehearsals  shall  be  paid  for  from  call 
time;  union  members  in  exchanges  and 
studios,  where  operators  are  employed 
regularly,  not  to  exceed  44  hours  per 
week,  $1.12%  per  hour;  when  not  em- 
ployed regularly  in  exchanges  and  stu- 
dios, 75  cents  per  reel ;  members  of 
union  must  report  at  least  30  minutes 
before  advertised  starting  time  to  pre- 
pare equipment. 

Wage  Scale  Stands  One  Year. 

The  foregoing  wage  schedules  and 
working  rules  became  effective  January 
10,  1920,  and  shall  remain  in  effect  for 
one  year  from  that  date. 

An  additional  agreement  was  made 
between  Local  110,  I.  A.  T.  S.  E.  and  the 
A.  A.  A.,  to  the  effect  that  any  exhibitor 
not  a  member  of  the  latter  organization 
shall  pay  $1.25  per  hour;  also  that  all 
grievances  between  members  of  the  A. 
.A..  A.  and  Local  110  shall  be  adjusted 
by  joint  action  of  the  business  manager 
of  each. 


Big  Theatre  for  State  Street. 

The  rumor  is  goin  the  rounds  that 
Jones,  Linick  &  Schaefer  and  Marcus 
Loew  will  build  a  great  modern  picture 
theatre  and  office  building  on  State 
street,  at  Monroe,  in  the  near  future. 

This  seems  likely,  as  Jones,  Linick  & 
Schaefer  are  interested  with  Mr.  Loew 
in  a  chain  of  southern  theatres  covering 
New  Orleans,  Augusta,  Ga.,  Atlanta, 
Memphis,  Houston,  San  Antonio,  Waco 


and  Oklahoma  City,  in  addition  to  Cleve- 
land, Toledo  and  Detroit.  No  member 
of  the  firm  could  be  reached  to  confirm 
the  rumor,  as  all  three  were  out  of  the 
city  at  the  time  of  writing. 


To  Handle  Hallmark  Product. 

Saturday,  January  3,  the  Robertson- 
Cole  Company  took  over  the  Hallmark 
Exchange,  in  the  Consumers  Building, 
this  city,  and  from  that  date  will  handle 
the  physical  distribution  of  the  Hall- 
mark product. 

On  Saturday,  January  10,  the  Republic 
Exchange,  in  the  Film  Exchange  Build- 
ing 207  S.  Wabash  avenue,  will  take 
over  the  physical  distribution  of  the 
twelve  Chaplin  classics  for  Clark-Cor- 
nelius, Inc.,  and  will  distribute  these 
films  in  Chicago  territory,  from  that 
date  on. 


"In  Old  Kentucky"  Has  Private  Showing. 

A  private  showing  of  "In  Old  Ken- 
tucky," on  invitation  only,  was  given 
at  the  Playhouse,  Tuesday,  January  6. 
Quite  a  number  of  the  members  of  the 
Chicago  Southern  Club  were  present 
and  others  prominent  in  Chicago's  social 
life.  It  was  the  consensus  of  opinion 
of  those  present  that  Anita  Stewart 
appears  to  fine  advantage  in  the  leading 
role  and  that  this  picture  will  prove 
to  be  one  of  her  greatest. 


"Great  Air  Robbery"  Excites  Wonder. 

"The  Great  Air  Robbery,"  the  title 
given  Universal's  production  of  Lieut. 
Omer  Locklear's  first  motion  picture  in 
the  air,  was  given  a  private  showing  in 
Universal's  projection  room,  in  the  Con- 
sumers Building,  last  weeks  to  members 
of  the  Aero  Club  of  Illinois.  The  mar- 
velous stunts  in  this  feature  excited 
the  wonderment  of  all  present. 


Victory  Buttons  for  Naval  Reserves. 

The  navy  recruiting  station,  608  S. 
Dearborn  street,  Chicago,  is  in  receipt 
of  information  from  the  navy  depart- 
ment recommending  the  issuance  of 
victory  buttons  to  members  of  the  Naval 
Reserve  Force,  who  served  on  active 
duty  between  April  6,  1917  and  Novem- 
ber 11,  1918,  and  who  have  been  released 
from  active  duty.  These  buttons  can 
be  procured  upon  presentation  of  re- 
lease to  the  commanding  officer. 


Paul  Buscb  Goes  to  Republic 

Paul  Busch,  manager  of  the  Chicago 
offices  of  National  Picture  Theatres, 
Inc.,  has  been  transferred  to  the  man- 
agement of  the  Chicago  office  of  Re- 
public. Mr.  Busch  took  hold  of  his  new 
duties  Monday,  January  12. 


The  Biltmore  to  Be  Built. 

M.  A.  Choynsky's  company,  which 
owns  a  circuit  of  theatres  in  Chicago, 
has  planned  another  house,  which  will 
be  known  as  the  Biltmore,  on  West 
Union  street.  The  Biltmore  will  seat 
2.000  persons  and  will  cost  about  $150,- 
000. 


SOMETHING  NEW  in  an  advertising 
stunt  is  bound  to  bring  business  to  the  box 
office.  "Picture  Theatre  Advertising,"  by 
Sargent,  is  full  of  new  ideas  as  well  as 
tried  and  proved  successes.  Postpaid  for 
$2.  Chalmers  Publishing  Company,  516 
Fifth  avenue.  New  York. 


January  24,  1920 


THE   MOVING   PICTURE  WORLD 


571 


Dealings  in  the  Open  Market 

Conducted  by  d  S.  Sewell 


Hyperion  Productions  Enters  Field 

Will  Produce  Six  Features  a  Year 


WITH  the  incorporation  last  week 
of  the  Hyperion  Productions, 
Inc.,  of  which  George  H.  Wiley 
is  named  as  president,  it  is  announced 
the  new  company's  policy  is  to  produce 
six  special  super-features  a  year. 

Mr.  Wiley  states,  it  is  the  company's 
intention  to  produce  only  the  works  of 
noted  authors  who  will  work  in  close 
association  with  the  director  and  con- 
tinuity writer,  and  supervise  the  produc- 
tion of  their  play  or  story,  and  that  each 
production  is  to  be  staged  on  an  elab- 
orate scale  with  expense  as  a  secondary 
matter. 

"It  is  our  plan,"  says  Mr.  Wiley,  "to 
give  the  exhibitors  a  class  of  produc- 
tions that  will  establish  a  new  precedent. 
No  single  star's  name  will  top  the  pro- 
ductions but  instead  each  picture  will 
carry  the  services  of  a  group  of  stars. 
Thereby  giving  the  exhibitor  three  or 
four  big  artists  in  each  production. 

"The  rights  to  several  Broadway  'suc- 
cesses' as  well  as  two  'best  sellers,'  have 
been  acquired  and  work  on  the  adapta- 
tions started." 

James  Vincent  Will  Direct. 

The  productions  will  be  staged  under 
the  direction  of  James  Vincent  who 
handled  several  Fox  Productions  star- 
ring Theda  Bara,  Virginia  Pearson  and 
Bertha  Kalish  as  well  as  producing  the 
C.  N.  &  A.  M.  Williamson's  mystery  se- 
rial, "A  Woman  in  Grey." 

Walter  Richard  Hall  will  make  the 
screen  adaptations  while  Joseph  W. 
Farnham  will  have  charge  of  the  edit- 
ing and  titling. 


Jesse  J.  Goldberg  Resigns 
from  Sherrill  Organization 

ALONG  with  recent  announcement 
of  changes  in  the  executive  per- 
sonnel of  producing  organizations 
comes  the  announcement  that  Jesse  J. 
Goldburg,  secretary,  and  general  man- 
ager of  the  Frohman  Amusement  Cor- 
poration, of  which  William  L.  Sherrill 
is  president,  has  tendered  his  resigna- 
tion to  take  efTect  January  17th. 

Mr.  Goldburg  is  a  proficient  and  ver- 
satile executive  and  a  pioneer  inde- 
pendent producer.  He  organized  one  of 
the  first  independent  producing  organ- 
ization in  the  United  States,  the  Life 
Photo  Film  Corporation. 

Among  the  many  features  produced 
and  exploited  by  Mr.  Goldburg  are  "The 
Bankers'  Daughter,"  "Captain  Swift," 
"Northern  Lights,"  "The  Avalanche," 
"The  Greyhound,"  and  others,  such  pro- 
ductions numbering  among  the  stars 
Lionel  Barrymore,  Mary  Nash,  Florence 
Nash  and  Lillian  Walker. 

Mr.  Goldberg  states:  "It  was  only 
after  weeks  of  deliberation  that  I  de- 


termined not  to  renew  my  contract  with 
Mr.  Sherrill.  Our  relationship  has  been 
exceedingly  pleasant  but  I  feel  that  the 
opportunities  in  the  motion  picture  in- 
dustry are  so  great  that  my  experiences 
could  be  devoted  to  better  advantages 
and  that  I  should  have  a  broader  oppor- 
tunity to  develop  my  ideas. 

"As  to  my  future  adventures,  I  have 
not  determined  upon  what  connections 
finally  I  shall  make,  excepting  that  I 
shall  immediately  leave  for  a  tour  of 
the  United  States  to  study  conditions. 
I  shall  also  visit  Los  Angeles,  at  which 
place  I  hope  to  be  able  to  announce 
definitely  my  plans  for  the  future. 

Mr.  Goldburg  leaves  January  18th, 
and  will  stop  in  Chicago,  and  will  visit 
the  various  exchange  centers  on  his  re- 
turn trip. 

Rolfe  Announces  Cast  for 
"Love  Without  Question" 

THE  entire  cast  has  been  selected 
by  B.  A.  Rolfe,  producer  for  Jans 
Pictures,  Inc.,  and  is  engaged  in 
making  C.  Wadsworth  Camp's  novel, 
"The  Abandoned  Room"  under  the  title 
of  "Love  Without  Question." 

Those  who  have  been  selected  to  sup- 
port Olive  Tell,  starring  in  this  produc- 
tion, are  James  Morrison,  who  plays  op- 
posite Miss  Tell,  Peggy  Parr,  Mario 
Majeroni,  Ivo  Dawson,  George  S.  Stev- 
ens, Floyd  Buckley,  Charles  Mackay, 
and  Gordon  Hamilton. 
Care  has  been  exercised  by  Mr.  Rolfe 

lltlltlililitirilli<ririiilliliiiijiliitiiiiiiitiiiiiiiiii<iiirliiiiriiiiiiiiiiiiri[iiiiiiiiiiiMiiiiii[iiiiMiiiiiiiiiriiiiiiiiiiiiiiriiiii 


Six  More  "Reds"  Bit  the  Dirt. 

Shooting  with  Goorge  Chesboro  in  Warner 
Brothers'  serial.  "The  Lost  City,"  with 
Juanita  Hansen. 


in  selecting  this  aggregation  of  film 
players  and,  it  is  understood,  that  each 
have  been  chosen  for  their  respective 
parts  owing  to  their  own  particular 
abilities.  Inasmuch  as  these  characters 
have  been  selected  by  Mr.  Rolfe,  the 
producers  have  placed  great  faith  in 
their  initial  release  and  feel  that  because 
of  his  experience  as  i  producer  and  his 
judgment  regarding  types,  ability,  and 
the  technical  knowledge,  he  can  be  de- 
pended upon  to  bring  the  very  best  of 
the  motion  picture  profession  together 
in  this  first  effort  of  Jans  Pictures,  Inc., 
to  present  exceptional  pictures  to  the 
exhibitors. 


Author  of  "Lost  City" 

Tells  of  Writing  Story 

FREDEliiCK  CHAPIN,  author  of 
"The  Lost  City,"  tells  an  interest- 
ing story  of  his  writing  of  the 
scenario  for  this  serial  which  is  being 
distributed  by  Warner  Brothers.  "A 
few  days  after  completing  'The  Auc- 
tion of  Souls,'"  says  Mr.  Chapin,  "Col- 
onel Selig  asked  me  to  write  an  animal 
serial  that  would  give  him  a  chance  to 
utilize  many  of  the  animals  in  his  zoo. 
I  asked  what  they  could  do,  and  he  said 
to  figure  out  what  they  must  do  and  he 
would  have  them  do  it. 

"I  therefore  set  to  work  and  soon 
evolved  a  unique  plot,  in  which  at  the 
end  of  each  episode  the  various  animals 
come  into  play  in  dramatic  and  thrill- 
ing scenes.  The  serial  is  now  complete 
and  Colonel  Selig  made  good  on  his 
promise.  The  story  called  for  a  danc- 
ing elephant  who  upon  hearing  a  mouth 
organ  would  jazz,  and  one  of  the  ele- 
phants was  trained  to  do  the  stunts  I 
called  for,  keeping  time  to  the  strains 
played  by  the  Irish  ex-prize  fighter  who 
is  a  new  character  in  serials. 

"When  you  figure  that  this  serial  deals 
with  crocodiles,  chimpanzees,  Hons, 
tigers,  leopards,  elephants,  pigmies, 
camels,  Arabs,  Moors,  gorillas,  water- 
buffaloes-  and  other  interesting  animals 
and  people,  it  can  be  understood  that 
it  has  reached  a  high  standard. 


Matthias  Radin  of  Tyrad 

En  Route  to  California 

MATTHIAS  RADIN,  President  ,of 
Tyrad  Pictures,  Inc.,  left  New 
York  a  few  days  ago  for  Chicago, 
where  he  will  spend  several  days  in  the 
interest  of  his  company.  He  will  then 
continue  on  to  Los  Angeles,  to  complete 
final  arrangements  with  producing  com- 
panies for  the  marketing  of  their  pro- 
ductions. 

Mr.  Radin  will  also  arrange  for  a 
studio  for  the  production  of  a  dramatic 
spectacle  by  a  prominent  American 
novelist.  Jacques  Tyrol,  who  has  as- 
sumed charge  of  Tyrad's  affairs  during 
his  partner's  absence,  will  direct  the 
photoplay  and  expects  to  have  his  cast 
selected  by  the  time  Mr.  Radin  returns 
East. 


572 


THE    MOVING    PICTURE  WORLD 


January  24,  1920 


Novel  Line  of  Exploitation  Aids 

Prepared  for  "Lost  City"  Serial 


WORD  comes  from  the  Warner 
Brothers  office,  where  the  terri- 
torial rights  of  the  big  animal  ' 
serial,  "The  Lost  City,"  are  rapidly  be- 
ing disposed  of,  that  the  advertising 
matter  available  to  assist  the  exhibitors 
in  the  exploitation  of  the  serial  is  very 
complete  and  of  the  best  material. 

An  advance  reel  of  350  feet,  shows 
sensational  scenes  taken  from  the  serial. 
The  press  book  is  said  to  be  the  most 
elaborate  ever  issued  with  a  serial,  and 
will  be  ready  for  the  exhibitors  within 
two  weeks.  It  consists  of  sixteen  pages, 
with  colored  covers  of  orange  and  black 
beautifully  blended. 

The  lithographs  are  excellent.  Every 
style  of  paper  on  each  episode  shows 
one  or  more  wild  animals  in  a  dramatic 
situation.  Some  of  the  paper  is  so  ar- 
ranged that  it  can  be  used  for  cut-outs 
for  the  lobby. 

The  lobby  display  consists  of  eleven 
by  fourteen  photographs,  eight  to  a  set, 
and  a  title  card,  also  twenty-two  by 
twenty-eight  photographs,  three  to  a 
set,  consisting  of  a  photograph  of  the 
star  and  sensational  scenes. 

The  heralds  are  of  the  circus  variety 
and  of  various  colors;  they  measure 
eleven  by  twenty-eight  inches,  with  sen- 
sational pen-sketched  drawings. 

The  window  card  is  of  six-play  card- 
board, strikingly  colored  and  shows  the 
head  of  a  tiger  with  a  photograph  of 
Juanita  Hansen  between  its  teeth.  The 
banners  measure  three  by  ten  feet,  and 
are  of  water-proof  canvas,  fitted  with 
brass  grommets,  they  are  permanently 
printed  in  five  colors,  with  wild  animal 
drawings. 

The  slides  are  beautifully  tinted  and 
colored,  every  one  showing  a  wild  an- 
imal scene  of  a  tense  situation.  The 
cuts  and  mats  are  from  pen-sketched 
drawings,  with  a  varied  assortment; 
every  style,  from  a  thum  cut  to  a  three- 
column  cut,  is  at  the  command  of  the 
exhibitors,  attractive  colored  circular 
stickers,  on  which  there  is  an  animal 
drawing,  announcing  the  coming  of  the 
serial. 

"there  are  all  kinds  of  novelties  for 
the  children.  Colored  animal  cards,  six 
to  a  set,  stating  interesting  facts  about 
their  mode  of  living,  etc.,  a  small  book, 
beautifully  illustrating  wild  animals  of 
the  jungle,  titled  "The  Secrets  of  the 
Jungle," — excellent  material  to  work  up 
a  school  children's  matinee;  mailing 
cards,  showing  a  circus  wagon  with  cut- 
outs of  various  animals  enclosed,  which 
can  be  set  up  to  resemble  a  circus  ring; 
and  animal  decalcomania  pictures. 


M.  H.  Hoffman  of  Pioneer 
Back  from  Canadian  Tour 

GENERAL  MANAGER,  M.  H.  Hoff- 
man, of  Pioneer,  is  back  at  the 
New  York  headquarters,  after  a 
tour  to  study  conditions  in  the  Eastern 
section  of  Canada. 

In  speaking  of  his  observations  Mr. 
Hoffman  said,  "Don't  think  for  a  mo- 
ment that  the  American  habit  of  push 
and  energy  is  confined  to  the  states.  The 
next  few  years  will  see  Canada  one  of 
the  most  progressive  countries  in  the 
world. 

"This  spirit  is  particularly  evident  in 


film  circles.  The  film  business  is  going 
ahead  by  leaps  and  bounds,  large  thea- 
tres are  being  constructed,  and  if  the 
plans  of  the  Canadians  are  only  half 
realized  we  may  look  for  results  that 
will  be  second  to  none. 

"I  had  heard  that  Canada  was  on  the 
forward  march,  but  not  until  I  went 
there  did  I  realize  the  great  extent  of 
this  progressive  movement.  The  man 
in  the  street  as  well  as  those  in  high 
authority  all  seem  inspired  with  this 
grim  determination  to  secure  a  fore- 
most place  for  Canada. 

"I  went  to  Canada  for  the  purpose  of 
determining  how  the  Pioneer  product 
could  best  be  exploited,  and  my  labors 
were  rewarded  with  a  long  tenm  con- 
tract with  the  Sterling  Films,  Ltd., 
which  at  present  has  exchanges  in  Tor- 
onto, Montreal  and  St.  John,  while  ar- 
rangements are  now  under  way  for  the 
locating  of  additional  offices  in  the 
Western  provinces. 


Big  Exploitation  Planned 
for  "Woman  in  Gray"  Serial 

THE  Serico  Productions  Company,  of 
which  George  H.  Wiley  is  presi- 
dent, reports  that  extensive  plans 
have  been  prepared  for  the  exploita- 
tion of  the  mystery  serial,  "A  Woman 
in  Grey,"  starring  Arline  Pretty,  sup- 
ported by  Harry  G.  Sell  and  directed  by 
James  Vincent.  A  big  newspaper  and 
billboard  campaign  will  be  launched, 
and  an  excellent  press  book  has  been 
prepared. 

"A  Woman  in  Grey,"  adapted  from  the 
story  of  the  same  name  by  C.  N.  &  A. 
M.  Williamson,  has  an  exploitation  and 
advertising  campaign  fashioned  along 
the  line  of  the  story,  which  is  founded 
on  a  baffling  mystery.  The  art  heralds 
in  two  colors  carry  out  the  mystic  at- 
mosphere. 

The  banners',  which  are  waterproof, 
are  in  brilliant  colors  and  can  be  used 
for  the  entire  fifteen  episodes.  The 
window  cards  which  are  in  five  colors 


HiiimrniiiiiiinniiniiiiiiiiiiiHiiHiiiitiiDMi 


are  said  to  be  an  innovation.  There  are 
also,  slides,  lobby  photos,  cuts,  mats,  and 
an  assortment  of  one  three  and  six 
sheets  on  each  episode. 

This  serial  is  being  rapidly  sold  on 
state  rights  basis,  and  the  foreign 
rights  have  been  secured  by  the  Ex- 
port and  Import  Film  Company. 


"Blind  Love"  Now  Ready 

for  State  Rights  Buyers 

PRINTS  of  Gerald  F.  Bacon's  pro- 
duction, "Blind  Love,"  starring 
Lucy  Cotton  supported  by  George 
LeGuere  in  the  leading  role,  have  been 
placed  in  the  hands  of  Nathan  Hirsh, 
president  of  Aywon  Film  Corporation, 
controlling  the  world's  rights  for  dis- 
tribution on  the  independent  market. 
Mr.  Hirsh  announces  that  already  sev- 
eral territories,  including  New  York, 
New  Jersey,  the  New  England  States, 
Maryland,  Virginia,  North  Carolina, 
South  Carolina,  Georgia  and  Florida, 
have  been  practically  disposed  of,  and 
will  be  closed  next  week,  after  a  private 
showing  for  buyers. 

The  cast  of  "Blind  Love"  includes,  in 
addition  to  Miss  Cotton,  who  is  starred, 
and  George  LeGuere,  who  has  the  lead- 
ing role  in  "support,  Thurlow  Bergen; 
Bert  Leigh;  Thomas  O'Connor;  William 
Cullan ;  Lillian  Bacon,  and  Eduarde  Du- 
rand.  Oliver  D.  Bailey,  director  for  both 
the  stage  and  screen  directed  the  pic- 
ture.   Edward  Earl  is  cameraman. 


New  York  Rialto  to  Show 
Essanay  Chaplin  Reissues 

VICTOR  KREMER  announces  that 
the    Rialto    Theatre,    New  York, 
will  show  the  Essanay-Chaplin  re- 
issues which   this  organization   is  dis- 
tributing for  the  United  States  and  Can- 
ada. 

The  subjects  include  the  "A  Bur- 
lesque on  Carmen,"  in  four  parts ;  "The 
Champion,"  "Work,"  "Jitney  Elope- 
ment," in  two  reels,  and  "By  the  Sea," 
a  one-reel.  "Carmen"  will  be  presented 
the  week  of  January  I8th.  A  special 
musical  setting  will  be  written  by  Doc- 
tor Resenfeld. 

"Carmen"  will  be  followed  at  the  Ri- 
alto by  the  showing  of  "The  Champion" 
and  "Work." 

The  bookings  at  the  Rialto  mark  the 
mitial  presentation  of  these  Chaplin 
productions  in  the  State  of  New  York 
since  their  reissue,  and  will  be  followed 
by  first  run  bookings  throughout  the 
country. 


Encore!  Encore! 

Hank  Mann  takes  a  curtain  call  In  Arrow's 
"A  Rural  Romance." 


"Cruel,  Cruel  Love"  Now 
Known  as  "Lord  Helpus" 

THE  single  reel  special  comedy 
"Lord  Helpus,"  featuring  Charlie 
Chaplin,  formerly  entitled.  "Cruel 
Cruel  Love."  is  being  released  now  oft 
the  state  rights  market  by  Tower  Film 
Corporation.  It  is  said  to  be  proving  a 
success  with  exhibitors,  according  to  re- 
ports from  Tower  Film  Corporation. 

Aside  from  Chaplin  himself  and  his 
antics,  the  story  is  voted  a  laugh  gen- 
erator. Theatre  audiences  who  leave 
with  a  healthy  smile,  exhibitors  find, 
come  back,  and  boost  the  prestige  of 
their  theatre.  Territorial  rights  are 
now  being  sold  by  Tower  Film  Corpo- 
ration. 


January  24,  1920 


THE   MOVING   PICTURE  WORLD 


573 


Max  Cohen  of  Monopol  Pictures 

Talks  of  His  Company's  Plans 


200,000  Feet   Shot  for  Numa  Film. 

In  the  filming  of  the  Numa  Pictures 
Corporation's  big  special  production, 
"The  Return  of  Tarzan,"  based  on  Edgar 
Rice  Burrough's  story  the  cast  is  sai'd 
to  have  travelled  a  total  of  18,000  miles, 
including  trips  from  New  York  to 
Charleston,  S.  C,  Florida,  New  England, 
San  Diego,  Los  Angeles,  Balboa  and 
Universal  City,  Cal.,  and  cameraraejn 
John  Holbrook  and  James  Hutchinson 
have  shot  200,000  feet  of  film. 


Frohman  Serial  Company 
Filming  Scenes  in  South 

THE  entire  cast  and  directorial  staff 
now  engaged  in  the  making  of 
the  Frohman  Amusement  Corpora- 
tion serial,  "The  Invisible  Ray,"  left  re- 
cently for  Jacksonville  and  Miami,  to 
take  the  water  episodes  that  appear  in 
that  production. 

"The  Invisible  Ray"  will  have  a  wide 
variety  of  locations  and  a  vital  part  to 
the  story  are  the  scenes  laid  on  docks 
and  in  and  on  two  steam  yachts,  motor 
launches,  hydroplanes  and  aeroplanes. 
The  closing  scenes  of  three  episodes 
call  for  hazardous  stunts  during  the 
trip  to  Southern  waters  where  water 
craft  of  a  wide  variety  finds  refuge  for 
the  winter. 

It  is  expected  that  the  company  will 
remain  South  for  about  two  weeks.  A 
steam  yacht,  "Essex,"  has  been  char- 
tered and  most  of  the  scenes  on  board 
will  be  taken  in  the  open  sea,  in  addi- 
tion to  which  the  interiors  of  the  yacht 
will  be  used  with  the  aid  of  portable 
lights. 

Immediately  upon  the  return  of  the 
company  arrangements  will  be  made  for 
a  trade  showing  of  the  first  five  episodes 
of  "The  Invisible  Ray"  with  a  full  or- 
chestra and  a  spoken  prologue  at  a 
large  Broadway  theatre. 


Dana  Returns  Pleased 

Over  Western  Business 

PB.  DANA,  sales  manager  of  the 
Arrow  Film  Corporation,  has  re- 
•turned  from  a  three  weeks  trip 
through  the  middle  west  and  reports 
the  state  rights  business  in  a  flourishing 
condition.  This  is  especially  true  in 
Chicago,  Minneapolis,  Cleveland  and 
Detroit,  where  independent  exchanges 
have  increased  their  office  space,  their 
sales  force  and  theii'  business. 

"I  was  greatly  impressed,"  says  Dana. 
"Never  have  I  seen  such  film  activity  as 
I  saw  in  Chicago,  Cleveland  and  De- 
troit. Every  independent  exchange  man 
seems  possessed  with  the  idea  that  1920 
is  going  to  be  a  big  year  and  exchange- 
men  and  salesmen  are  going  about  busi- 
ness with  determniation  to  make  good 
the  promise. 

"I  was  also  impressed  with  the  fact 
that  several  independent  exchanges  have 
recently  engaged  managers  of  exception- 
al ability;  business  men  of  sound  judg- 
ment, integrity  and  men  who  command 
large  salaries  and  are  getting  them.  This 
surely  is  a  step  ahead  and  means  that 
the  mdependent  exchanges  are  progres- 
sing along  intelligent  lines." 

Mr.  Dana  closed  several  big  deals 
while  in  Chicago,  as  well  as  other  deals 
in  Detroit,  Cleveland,  Milwaukee,  and 
Minneapolis. 


IT  is  the  policy  of  Monopol  Pictures 
Company,"  says  Max  Cohen,  general 
manager  of  the  organization,  "to  ap- 
portion state  rights  on  such  a  basis  that 
the  independent  exchange  cannot  lose. 
In  carrying  out  this  idea,  it  will  always 
be  our  purpose  to  give  buyers  the  ben- 
efit of  the  lowest  possible  price.  Fol- 
lowing out  this  idea,  we  are  arranging 
territorial  rights  on  'Crimson  Shoals' 
and  'Alma,  Where  Do  You  Live?'  on  a 
percentage  basis,  charging  only  the  ac- 
tual cost  of  the  film  plus  overhead  as 
we  are  satisfied  to  make  our  profit  out 
of  the  business  done  by  these  produc- 
tions." 

The  statement  was  made  by  Mr.  Cohen 
to  the  writer  in  an  interesting  interview. 
He  further  divulged  the  fact  that  his 
company,  if  it  receives  the  co-operation 
of  state  rights  buyers  on  this  plan,  will 
produce  twelve  high  class  features 
yearly  which  will  be  handled  on  the 
same  basis.  The  rights  to  three  stories, 
"The  Flaming  Night,"  "The  Idle  Lover" 
arid  "The  Wolf"  have  already  been  se- 
cured. 

To  Broaden  Activities. 

Mr.  Cohen  further  explained  that  his 
company  has  under  way  plans  which 
will  mean  an  extensive  broadening  of  the 
activities  of  the  organization,  and  en- 
able them  to  materially  increase  the 
number  of  productions  which  will  he 
offered  to  exhibitors. 

Max  Cohen  has  the  distinction  of  be- 
ing one  of  the  youngest  executives  in 
the  motion  picture  industry,  and,  al- 
though he  is  still  in  the  early  twenties, 
he  has  been  actively  connected  with 
films  for  nine  years  and  has  literally 
grown  up  with  them. 

Starting  with  the  Apex  Company,  with 
which  he  remained  for  several  years, 
he  later  worked  in  the  film  cutting  de- 
partment of  the  Metro  organization 
and  has  since  been  identified  with  prac- 
tically every  phase  of  the  business.  He 
was  one  of  the  first  to  go  on  the  road 
selling  state  right  features,  during  his 
days  with  Apex,  at  which  time  he  was 
still  in  short  trousers.    In  1916,  after 


Max  Cohen 

General  Manager  of  Monopol  Pictures 
Company. 


again  becoming  identified  with  the  state 
right  field,  he  established  what  he  be- 
lieves to  be  a  record,  the  disposal  of 
rights  to  the  entire  forty  eight  states 
of  the  United  States  in  six  weeks.  The 
subject  was  entitled  "America  Is  Ready." 

Mr.  Cohen  is  full  of  pep  and  enthusi- 
asm and  the  Monopol  Pictures  Company 
should  prosper  under  his  leadership. 


Character  Company  Will 
Film  Two  Popular  Novels 

ANNOUNCEMENT  is  made  by  A. 
W.  Plummer,  of  the  newly  formed 
Character  Pictures  Corporation,  of 
the  purchase  of  the  motion  picture 
rights  to  two  popular  novels.  "The 
Frameup,"  by  Edward  Everett  Mathews 
and  "The  Stampede,"  by  Mack  Arthur. 
They  are  both  rugged  outdoor  stories 
and  are  said  to  lend  themselves  admir- 
ably to  the  type  of  production  which 
is  planned  by  the  company. 

"The  Frameup"  concerns  a  young  man 
who  falls  in  with  an  unscrupulous  band 
of  men  who  decide  to  make  him  the 
goat  of  an  illegitimate  enterprise.  He 
falls  for  the  bait  but  he  succeeds  in 
turning  the  tables  and  makes  the  en- 
terprise a  success. 

"The  Stampede"  is  a  stirring  red- 
blooded  western  tale  of  a  man  who 
fights  single  handed  a  band  of  desperate 
outlaws.  Mystery  and  romance  figure 
strongly  in  "The  Stampede." 

Hall  Room  Boys  Stories 

Booking  Heavily  in  South 

THAT  exhibitors  who  run  Hall  Room 
Comedies  find  them  in  the  favor 
of  their  patronage,  is  apparent  in 
a  letter  received  from  W.  Conn,  manu- 
ager  of  Premier  Pictures  Corporation, 
Atlanta,  by  Jack  and  Harry  Cohn,  pro- 
ducers of  this  series. 

Mr.  Conn  enclosed  letters  he  had  re- 
ceived from  exhibitor  customers  of  his 
company,  all  of  which  were  voluntary 
requests  for  bookings  of  the  Hall  Room 
two  reelers  and  most  of  which  declared 
they  had  heard  of  the  wholesomeness 
of  these  pictures.  One  letter,  in  par- 
ticular, was  from  Albert  Sottile,  of  the 
Pastime  Amusement  Company,  Char- 
lotte, S.  C,  one  of  the  largest  exhibiting 
concerns  in  the  South  and  operators  of 
the  Garden  Theatre  of  that  city. 
Among  other  things,  Mr.  Sottile  said: 
"We  have  shown  five  of  them  to  date 
and  must  confess  that  we  have  found 
each  of  them  to  give  excellent  satis- 
faction. They  possess  good  stories, 
good  casts,  elegance  in  sets  and  are  well 
directed.  While  clean  comedy  is  the 
predominant  tendency  of  your  subjects, 
we  have  noticed  that  they  cause  laugh- 
ter in  all  parts  of  the  house.  We  shall 
be  pleased  to  have  you  to  continue  sup- 
plying us  regularly  as  in  the  past." 

Mr.  Sottile,  according  to  the  Cohns, 
has  expressed  the  very  thing  which  the 
producers  have  been  striving  to  weave 
into  this  series.  Without  the  usual 
galaxy  of  half-clothed  girls  to  put  them 
over,  they  contain  a  certain  elegance  and 
winsomeness  that  sets  them  apart  in  the 
comedy  field,  with  an  appeal  to  the  hu- 
man side  of  an  audience  that  cannot  be 
ignored. 


574 


THE    MOVING    PICTURE  WORLD 


January  24,  1920 


Jans  Pictures  Will  State  Right 

Entire  Series  of  Super-Features 


AN  announcement  of  unsuual  inter- 
est to  state  rights  buyers  is  the 
statement  of  Herman  F.  Jans, 
president  of  the  Jans  Pictures,  Inc.,  that 
his  company  will  release  its  series  of 
super-features    on    the    States  Rights 

The  first  of  the  series  to  be  handled 
under  this  plan  will  be  the  pictures  being 
produced  by  B.  A.  Rolfe,  with  Olive  Tell 
as  the  star.  The  initial  release  will  be 
"Love  Without  Question,"  a  photodram- 
atic  adaption  of  C.  Wadworth  Camps 
novel,  "The  Abandoned  Room,"  follow- 
ing which  Mr.  Rolfe  will  produce  a 
filmization  of  J.  Belmont  Davis',  "Noth- 
ing a  Year." 
Says  the  company's  statement: 
"Because  of  the  business  like  methods 
being  pursued  the  painstaking  produc- 
tion activities  and  the  careful  attention 
to  box  office  values,  the  announcement 
that  the  company's  product  will  be  state 
righted  should  come  as  a  most  welcome 
surprise  to  the  Independent  exchange 
man. 

"Probably  never  before  has  the  in- 
dependent exchange  had  the  oppor- 
tunity of  acquiring  for  release  a  series 
of  super-features.  It  is  generally  the 
opinion  of  such  exchange  men  that  they 
are  fortunate  to  be  able  to  sign  con- 
tracts for  one  such  feature  at  a  time, 
but  with  the  Jans  pictures  it  is  a  case 
of  being  able  to  guarantee  their  cus- 
tomers a  series  of  pictures  that  the  pro- 
ducers have  pledged  to  make  decidedly 
out  of  the  ordinary  and  real  box-office 
attractions. 

"Offers  have  come  from  many  parts 
of  the  country  from  state  rights  buyers 
who  are  anxious  to  sign  up  for  the  Jans 
productions  and  it  is  expected  that  ter- 
ritory will  quickly  be  sold.  Mr.  Jans 
states  that  those  independent  exchange 
men  who  want  to  contract  for  this  series 
of  super-features  should  lose  no  time 
in  getting  in  touch  with  him,  as  territory 
will  be  disposed  on  the  'first  come  first 
serve'  basis." 


to  Face."  The  series,  the  first  of  which 
was  "Wits  vs  Wits,"  is  said  to  give  to 
the  screen  a  line  of  detective  stories 
of  a  new  order,  produced  on  a  lavish 
scale  and  with  a  cast  of  unusual  prom- 
inence. 

"Wits  vs  Wits,"  was  sold  to  Hallmark 
Pictures  Corporation  at  the  first  screen- 
ing. ,     c  . 

"Face  to  Face,"  the  second  of  the 
stories,  is  now  nearing  completion  at 
the  company  studios  at  Ithaca.  It  is 
said  to  be  a  feature  of  more  elaborate 
proportions  than  the  first,  with  a  story 
remarkable  from  many  angles. 

The  story  for  the  third  feature  has 
been  accepted  and  production  will  be 
begun  as  soon  as  the  present  picture 
is  finished. 

Mr.  Grossman  states  that  the  serial 
production  "$1,000,000  Reward,"  featur- 
ing Lillian  Walker,  gives  promise  of 
great  popularity  and  broadcast  book- 
ings. The  few  open  territories  are  being 
bought  fast. 


House  Runs  Christie  Film 
for  1200  Consecutive  Days 

JL.  FRIEDMAN,  of  Celebrated  Play- 
ers Film  Corporation,  Chicago,  has 
•just  made  a  contract  with  the  Play- 
house, a  prominent  downtown  theatre, 
in  Chicago,  whereby  Christie  Comedies 
will  play  continuously  in  that  house  be- 
ginning with  the  current  new  releases. 

Celebrated  lists  1,100  theatre  in  Illinois 
and  Indiana  as  regular  customers.  Its 
hold  on  the  Chicago  territory  is  best 
indicated  by  the  fact  that  280  Chicago 
theatres  in  Chicago  alone  are  now  show- 
ing Christie  one-reel  comedies. 

Celebrated  also  calls  attention  to 
what  is  claimed  to  be  a  record,  the 
Christie  short  subjects  having  played 
1.200  consecutive  days  at  the  Alcazar 
Theatre  in  Chicago,  a  period  of  time 
covering  nearly  three  years  without  a 
break. 


"Face  to  Face"  Is  Title 

of  New  Grossman  Feature 

HARRY     GROSSMAN  announces 
that  the  second  of  the  series  of 
feature  productions  starring  Mar- 
guerite Marsh  will  have  the  title  "Face 


served  in  the  Naval  Aviation  Corps  with 
the  rank  of  lieutenant  junior  grade.  He 
had  been  out  of  service  only  a  few 
days  when  Reeve  and  Grey  engaged  him 
to  direct  "The  Mystery  Mind." 

Burston  Announces  Sale*. 

From  Burston  Films,  Inc.,  comes  the 
announcement  of  the  following  addi- 
tional sales  on  the  two  serials  they  are 
at  present  releasing  through  the  W.  H. 
Productions  Company: 

"The  Mystery  of  13,"  starring  Francis 
Ford  and  Rosemary  Theby,  for  Texas, 
Oklahoma  and  Arkansas  to  Specialty 
Film  Company,  107  S.  St.  Paul  street, 
Dallas,  Texas.  "The  Hawk's  Trail," 
starring  King  Baggot,  with  Grace  Dar- 
mond  and  Rhea  Mitchell,  for  Eastern 
Pennsylvania  and  Southern  New  Jersey 
to  Twentieth  Century  Film  Co.,  1337 
Vine  street,  Philadelphia,  Pa. 


Daring  Director  Doubles 

for  Stunt-Man  in  Serial 

FRED  W.  SITTENHAM  is  direct- 
ing the  new  Reeve  and  Grey  se- 
rial, "The  Mystery  Mind,"  featur- 
ing J.  Robert  Pauline.  The  story  deals 
with  hypnotism  as  a  science  and  is  full 
of  thrills  and  "daredevil"  stunts. 

The  scenario  calls  for  a  scene  in  which 
a  man  climbs  out  of  a  window,  drops 
to  the  roof  of  the  house  next  door  and 
from  that  roof  to  the  street.  A  dare- 
devil was  engaged  for  the  scene  but 
when  it  came  to  facing  the  camera  he 
balked,  so  Mr.  Sittenham  made  the 
jump  himself,  and  repeated  it  as  the 
camera  balked. 

Mr.  Sittenham  is  a  new  serial  direc- 
tor. 

At  Princeton  he  gained  a  reputation 
in  athletics.  After  leaving  college  he 
became  an  assistant  director  with  the 
Metro    company.     For    two    years  he 


Tyrad  Tells  Plans 

for  "Dooley"  Comedies 


THE  Tyrad  Pictures,  Inc.,  are  mak- 
ing extensive  preparations  for  the 
distribution  of  the  Johnny  Dooley 
Comedies,  on  which  they  have  secured 
the  world's  rights.  The  comedies  are 
two  reels  in  length  and  will  be  released 
each  month  on  the  state  rights  basis 
commencing  with  "Some  Mind  Reader," 
scheduled  for  release  January  15th. 

"We  will  release  the  Johnny  Dooley 
Comedies  as  specials,"  said  Matthias 
Radin,  president  of  the  Tyrad  Pictures, 
Inc.  "An  extensive  advertising  cam- 
paign, an  attractive  lobby  display  and 
exhibitors'  aids  that  would  do  credit  to 
features  of  longer  length  are  being  ar- 
ranged and  our  company  will  spare  no 
effort  in  making  the  name  of  Johnny 
Dooley  a  by-word  with  moving  picture 
fans  as  is  now  the  case  with  patrons 
of  the  speaking  stage. 

"As  a  fun  maker,  Johnny  is  in  a  class 
by  himself,  being  one  of  the  most  ver- 
satile artists  now  appearing  before  the 
.American  public.  Associated  with 
Johnny  in  the  making  of  these  pictures 
are  such  well  known  Broadway  stars 
as  Sophie  Tucker,  Gilda  Gray  and  Mar- 
tha Mansfield,  all  of  whom  appear  in 
his  first  release,  in  addition  to  the 
Dooley  Beauty  Brigade  selected  from  a 
group  of  Follies  beauties." 


Fred  W.  Sittenham 
Director  of  Supreme's  Reeve-Grey  serial, 
"The   Mystery   Mind,"   starring  J. 
Robert  Pauline. 


Dooley  Opens  Branch  Office. 

The  Dooley  Exchange,  Inc.,  of  Syra- 
cuse, has  opened  a  branch  office  in  Buf- 
felo  at  338  Pearl  street,  with  "Jack" 
Kirsch  as  manager-  and  H.  E.  Benedict 
as  booker.  Mr.  Kirsch  was  formerly 
connected  with  the  Fox  and  Universal 
offices  in  Buffalo  and  Mr.  Benedict  is 
one  of  the  city's  veteran  film  men,  hav- 
ing been  connected  with  the  old  General 
Flm  Company's  first  office  in  Buffalo 
when  Joseph  A.  Schuchert  was  man- 
ager. 

The  Dooley  office,  according  to  Mr. 
Kirsch,  has  just  taken  over  the  state 
rights  on  ".Are  You  Legally  M.T-ried?" 
with  Lew  Cody  and  Rosemary  Theby; 
"Reclaimed,"  with  Niles  Wc'cb  and 
Julienne  Scott,  and  many  other  big 
features.  Mr.  Kirsch  is  serving  over 
twenty-five  exhibitors  in  western  New 
York  and  reports  that  business  is  grow- 
ing daily.  "The  Window  Opposite."  a 
Dooley  release,  was  recently  shown  for 
a  week's  run  at  the  Lyric  Theatre,  Buf- 
falo, and  the  Strand  recently  presented 
several  of  the  Napoleon  and  Sally  mon- 
key comedy  series. 


THE    MOVING    PICTURE  WORLD 


575 


Covering  "The  Coast"  News  Field 

By  A.  H.  Giebler 


Laemmle  to  Return  East. 

Carl  Laemmle,  president  of  Universal, 
who  returns  to  New  York  this  week,  has 
attended  to  many  details  and  executed 
much  business  during  his  brief  stay  on 
the  Coast.  One  of  his  announcements 
has  to  do  with  the  new  policy  that  will 
be  adopted  by  Universal  for  1920,  in 
regard  to  stories  and  material  for  com- 
ing Universal  productions.  No  expense 
is  to  be  spared  in  the  matter  of  stag- 
ing a  picture,  or  the  price  to  be  paid 
for  stories,  according  to  Mr.  Laemmle, 
and  although  he  would  give  no  names 
of  plays  about  to  be  produced,  he  ad- 
mitted that  a  number  of  stories  by 
famous  writers  are  being  purchased  for 
future  use. 

Mr.  Laemmle  also  stated  that  possibly 
in  the  spring  he  will  make  a  tour  of  the 
principal  European  cities,  with  the  hopes 
of  seeing  Universal  distributing  offices 
established  in  each  city  he  visits. 


The  David  Butler  Films. 

David  Butler,  whose  first  prominent 
role  in  the  films  was  "Bebe"  in  D.  W. 
Griffith's  "Greatest  Thing  in  Life,"  will, 
by  January  15,  be  producing  his  own 
pictures,  which  will  be  known  as  the 
David  Butler  Films,  Inc.  Fred  Butler, 
stage  director  at  the  Morosco  Theatre, 
father  of  Dave,  is  connected  with  the 
film  producing  and  was  instrumental  in 
securing  the  release  of  David  from  Uni- 
versal, with  whom  he  was  under  con- 
tract. The  Butler  Company  has  leased 
a  studio  in  Hollywood  and  the  contin- 
uity of  the  first  story,  "Broadway  or 
Bust,"  is  being  prepared. 


Godsol  Denies  Rumor. 

F.  J.  Godsol,  chairman  of  the  execu- 
tive committee  of  the  Goldwyn  Pictures 
Corporation,  has  emphatically  denied 
that  there  is  any  semblance  of  truth 
in  the  recently  published  rumor  that  an 
arrangement  has  been  made  by  "Big 
Four"  to  release  their  pictures  through 
the  Goldwyn  distributing  organization. 
Mr.  Godsol  is  at  present  in  Los  Angeles 
conferring  with  Vice  President  Abraham 
Lehr  relative  to  the  increased  produc- 
tion at  the  West  Coast  in  Culver  City. 


Maxwell  Karger  Leaves  the  West. 

Maxwell  Karger,  director  general  of 
Metro,  leaves  for  New  York  in  a  few 
days  on  his  long  deferred  vacation.  W. 
E.  Atkinson,  general  manager  of  Metro, 
is  in  Los  Angeles  in  the  interests  of  the 
corporation  and  will  probably  remain 
until  Mr.  Karger's  vacation  is  over.  Dur- 
ing his  stay  in  New  York,  Mr.  Karger 
plans  to  combine  business  with  pleasure 
by  formulating  ideas  and  plans  for  sev- 
eral super-productions. 


Lesser  to  Build  Studio. 

Sol  Lesser  has  purchased  a  ten-acre 
site  in  Hollywood,  upon  which  he  plans 
to  build  a  studio  for  the  purpose  of 
producing  pictures  according  to  his  own 
ideas.    The  exterior  of  the  new  studio, 


as  planned,  will  be  a  replica  of  the  fam- 
ous Roman  Forum,  with  decorations  of 
ancient  Roman  design,  and  the  big  ex- 
terior stages  will  be  patterned  after  the 
great  Roman  amphitheatre.  The  smaller 
studio  stages  will  be  built  after  the 
fashion  of  the  ancient  Greek  theatre, 
with  steps  entirely  surrounding  the 
stage  and  leading  to  its  center  from  out- 
side. Several  productions  which  Lesser 
plans  to  make  will  feature  the  author 
rather  than  the  players. 


Prizma  Films  to  be  Made  In  West. 

Frederick  Thomson,  of  New  York,  has 
come  to  Hollywood  with  the  intention 
of  leasing  a  studio  to  produce  one-reel 
pictures  for  Prizma.  Children  will  be 
the  featured  players  in  the  pictures,  and 
little  Madge  Evans,  formerly  starred 
by  the  World  Film  Corporation,  was 
brought  West  by  Mr.  Thomson  to  play 
the  leading  roles  in  the  new  produc- 
tions. 


Star  Visited  by  Husband. 

Madge  Kennedy's  husband,  Captain 
Harold  Bolster,  of  New  York,  came  to 
Los  Angeles  during  the  holidays  to  re- 
main until  Miss  Kennedy's  present  pic- 
ture is  completed  at  Goldwyn,  when  the 
pair  will  return  to  New  York  where 
Aladge  will  make  her  future  productions 
for  the  Goldwyn  program. 


New  Writers  at  Christie's. 

Four  new  writers  have  been  engaged 
to  write  comedies  at  the  Christie  studio 
during  the  coming  year.  Keene  Thomp- 
son, short  story  writer;  Jack  Jevne,  re- 
cently of  Goldwyn  ;  Nan  Blair,  continu- 
ity writer  of  several  years'  experience, 
and  Harry  B.  Loos,  playwright  and  hum- 


orist, and  father  of  Anita  Loos,  are  the 
writers  who  will  assist  in  turning  out 
stories  for  the  Christie  comedians  dur- 
ing 1920. 


Eminent  Author  Arrives. 

Gouverneur  Morris,  noted  novelist  and 
member  of  the  Eminent  Authors,  Inc., 
who  are  transferring  their  stories 
into  film  plays  at  the  Goldwyn  studios, 
has  arrived  in  town  to  remain  several 
weeks,  during  which  time  work  will  be 
started  on  at  least  two  of  his  books. 
The  first  to  be  produced  will  be  "The 
Penalty,"  for  which  director  and  players 
will  be  selected  immediately.  After- 
wards, "Yellow  Men  and  Gold"  will  be 
produced. 

Mr.  Morris  expects  his  family  to  join 
him  soon,  to  spend  the  remainder  of 
the  winter  in  California. 


Films  Shown  Soon  After  Parade. 

The  International  Film  Service,  with 
a  corps  of  cameramen  stationed  at  va- 
rious points  of  the  line  of  march  at  the 
Pasadena  Tournament  of  Roses  on  New 
Year's  Day,  and  a  force  of  laboratory 
men  waiting  to  develop  and  prepare  the 
film  for  exhibition,  made  it  possible  to 
deliver  prints  of  the  Tournament  Parade 
simultaneously  at  the  California,  Or- 
pheum  and  Superba  theatres  in  Los 
Angeles  and  the  Orpheum  in  Pasadena, 
within  four  hours  after  the  pictures  had 
been  taken. 


New  Hospital  at  Brunton. 

Construction  was  begun  last  week  on 
a  two-story,  steel  and  concrete  building 
at  the  Brunton  studio,  to  be  used  as  a 
hospital  to  replace  the  old  medical 
quarters  at  the  plant  which  have  become 


Jack  Dempsey  Drops  in  on  Some  Old  Friends. 

On  jack's  right  is  Jack  Warner,  who  is  making  the  Al.  St.  John 
fomedies  for  Paramount. 


576 


THE    MOVING   PICTURE  WORLD 


January  24,  1920 


inadequate.  The  new  hospital  will  be 
modern  in  every  way  and  will  be  fully 
equipped  for  emergency  work.  There 
will  be  an  operating  room  with  an 
X-ray  outfit  and  all  the  latest  appliances 
for  surgery.  An  ambulance,  with  pul- 
motor  and  emergency  kit,  has  been  pur- 
chased by  Robert  Brunton  as  an  adjunct 
to  the  hospital.  The  building  will  be 
completed  by  the  end  of  January. 


Producer  Goes  East. 

John  P.  McCarthy,  producer  of  "Out 
of  the  Dust,"  a  Western  feature  made 
by  the  McCarthy  Pictures  Corporation, 
leaves  for  the  East  in  a  few  days  in 
the  interests  of  his  organization. 


$225,000  Theatre  for  San  Pedro. 

A  new  theatre  is  about  to  be  built 
in  San  Pedro  by  F.  O.  Adler,  who  has 
purchased  four  lots  on  Sixth  street, 
between  Palos  Verdes  and  Center 
streets,  for  the  sum  of  $50,000.  Adler's 
plans  call  for  a  building  that  will  be 
three  stories  in  height,  with  a  theatre 
seating  1,700.  The  building  will  cost 
$150,000,  and  it  will  take  $25,000  more 
to  fully  equip  the  theatre  for  the  pre- 
sentation of  road  shows  as  well  as 
vaudeville  and  pictures.  Mr.  Adler  will 
be  manager.  Excavating  began  the  sec- 
ond week  in  January. 


Gasnier  and  Cody  Return. 

Louis  J.  Gasnier  and  Lew  Cody,  pro- 
ducer and  star,  who  have  been  so- 
journing in  the  East  during  the  holi- 
day season,  returned  last  week  and  will 
begin  at  once  on  a  new  production  at 
the  Gasnier  studio  in  Glendale. 


Abrams  Confers  with  "Big  Four," 

Hiram  Abrams,  who  engineers  the  dis- 
tribution of  the  United  Artists  produc- 
tions, arrived  in  Los  Angeles  last  week 
and  has  been  in  conference  daily  with 
three  of  the  "Big  Four"  Artists,  Mary 
Pickford,  Charles  Chaplin  and  Douglas 
Fairbanks  since  his  arrival.  Mr.  Abrams 
will  stay  in  the  West  only  a  few  days. 


Research  Department  at  Metro. 

David  ^.  McCann,  who  for  the  past 
two  years  has  been  attorney  for  Metro 
and  who  will  continue  in  that  capacity, 
has  also  been  placed  in  charge  of  the 
newly  established  research  department 
at  the  Metro  studio  in  Hollywood.  A 
library  of  1,100  reference  volumes  of 
travel,  history  and  science  have  been 
placed  at  the  disposal  of  the  new  re- 
search chief. 


Rothapfel  Returns  East. 

S.  L.  Rothapfel,  who  has  been  direct- 
ing the  elaborate  presentations  of 
Goldwyn  and  Eminent  Authors  produc- 
tions at  the  California  Theatre  for  the 
past  two  months,  has  returned  to  New 
York.  Mr.  Rothapfel  will  continue  to 
have  a  voice  in  the  active  management 
of  the  California  and  will  make  peri- 
odical trips  to  the  West  Coast  to  advise 
and  direct  the  presentation  of  future 
film  productions. 


Save  $4.80  by  subscribing  direct  for  Mov- 
Picture  World.  News  men  charge  the  15 
cents  fer  copy  price.  Send  $3  and  get  your 
paper  everv  'ueek,  by  early  mail,  and  mis.f 
no  issues.  That  will  give  you  $4.80  for  War 
Savings  Stamp  investment. 


Studio  Shots 

Elliott  Dexter,  who  has  about  recovered 
his  normal  health,  will  be  the  featured 
player  fn  the  Donald  Crisp  feature,  "Held 
by  the  Enemy."  Milton  Sills,  Wanda  Haw- 
ley  and  Jack  Holt  will  have  prominent 
parts. 

J.  Warren  Kerrigan  began  work  this 
week  on  "One  Week-End,"  at  Brunton  un- 
der the  direction  of  Ernest  C.  Warde. 

Eugenie  Forde  will  support  Mary  Mac- 
Laren  in  her  new  Universal  production, 
"The  Better  Half." 

Walter  Hiers  has  been  signed  to  play  in 
Paramount-Artcraf t  features. 

Little  Virginia  Lee  Corbin  and  Claire 
Adams  are  supporting  H.  B.  Warner  in 
"The  White  Dove,"  from  the  story  by  W. 
J.  Locke. 

Charles  H.  Kenyon,  dramatist,  has  ar- 
rived from  the  East  to  write  scenarios 
for  the  Goldwyn  corporation. 

Jack  Livingtson,  film  player,  has  pur- 
chased a  home  in  Hollywood. 

Edward  Sloman  has  been  engaged  to 
direct  "Blind  Youth"  in  place  of  Al  Green, 
who  was  suddenly  taken  ill  just  as  the 
preparations  were  all  made  to  film  the 
play. 

Thos.  H.  Ince  was  presented  with  a 
bronze  statue  of  "The  Sower"  by  players 
and  employes  of  the  Ince  studios  at  Culver 
City,  for  a  Christmas  present. 

Grace  Darmond  is  now  of  the  Goldwyn 
player  fofces. 

Mrs.  Nellie  De  La  Motte,  who  was  in- 
jured in  an  automobile  accident  while  with 
her  husband  and  her  daughter.  Marguerite 
De  La  Motte,  Metro  leading  lady,  died  of 
her  injuries  last  week. 

Peggy  Hyland  began  work  on  her  first 
picture  on  January  7  for  the  Samuelson 
Productions,  whose  offices  have  leased 
space  at  Universal  City. 

Doug  Fairbanks  was  a  speaker  at  a 
luncheon  given  at  the  Alexandria  Hotel 
last  week  by  the  Advertising  Club  of  Los 
Angeles. 

Theodore  Kosloff.  who  recently  became 
assistant  to  Cecil  De  Mille,  has  purchased 
a  home  in  Hollywood. 

Kathleen  O'Connor,  playing  In  "The 
Lion  Man"  serial  at  Universal,  is  planning 
a  visit  to  New  York  and  to  her  home,  Co- 
lumbus, Ohio,  upon  completion  of  the  pic- 
ture. 

Carmen  Phillips  and  Walter  Hiers  play 
important  roles  in  the  Bryant  Washburn 
picture,  "Mrs.  Temple's  Telegram,"  at 
Lasky's. 

Supporting  Blanche  Sweet  in  "Simple 
Souls,"  a  Jesse  D.  Hampton  production,  are 
Charles  Meredith,  Herbert  Grimwood,  Her- 
bert Standing,  Kate  Lester,  Mayme  Kelso, 
Aaron  Edwards  and  Frederick  Huntley. 

Mrs.  Alma  Fern  Carey  was  granted  a  di- 
vorce from  her  husband,  Harry  D.  Carey, 
Universal  star,  last  week. 

Playing  with  William  Russell  in  "Bruce 
of  Circle  Al"  are  Helen  Ferguson,  Jack 
Connelly,  Betty  Schade,  Robert  Cain,  Rob- 
ert Klein  and  George  Stewart,  brother  of 
Anita  Stewart. 

Mark  Larkin  has  resigned  as  publicist 
for  the  Mary  Pickford  Company. 

Elinor  Fair  will  play  in  an  all-star  pro- 
duction for  Universal  which  includes 
Frank  Mayo,  Claire  Anderson  and  David 
Butler  in  the  cast. 

Owen  Moore,  Selznick  star,  is  expected 
in  Los  Angeles  next  week  to  produce  pic- 
tures at  Brunton. 

Colleen  Moore  is  suffering  from  a  severe 
attack  of  tonsilitis. 

Jack  Holt  has  signed  a  long-term  con- 
tract to  play  leading  parts  in  Famous 
Players-Lasky  productions. 

William  Desmond's  new  feature  for 
Pathe.  "The  Parish  Priest."  has  in  its 
cast  Ruth  Rennick,  Marguerite  Livingston, 
Walter  Perry,  Carl  Miller,  Tom  Ricketts, 
L.  M.  Wells  and  J.  Morris  Foster. 


Eddie  Lyons  and  Lee  Moran,  who  have 
renewed  their  contract  with  Universal, 
are  expected  to  arrive  from  New  York 
soon  to  begin  producing  comedies  on  the 
Big  U  lot. 

Supporting  Charles  Ray  in  "Homer 
Comes  Home"  are  Priscilla  Bonner,  lead- 
ing lady.  Otto  Hoffman  and  Mollie  McCon- 
nell. 

Mary  Miles  Minter  finished  her  third  pro- 
duction for  Realart  on  Jan.  8  and  will 
begin  her  fourth  in  about  two  weeks 
under  direction  of  Wm.  D.  Taylor. 

Lottie  Pickford  started  work  this  week 
on  her  first  independent  production  at  the 
Brunton  studio. 

Florence  Stone,  popular  dramatic  act- 
ress in  Los  Angeles  stock  companies,  is 
about  to  enter  the  films  via  a  Brunton 
production. 

Gertrude  Astor,  of  the  Universal  "Lion 
Man"  company,  has  recovered  from  an  at- 
tack of  pneumonia  contracted  while  mak- 
ing a  water  scene  for  the  serial. 

Joseph  Henaberry  will  direct  Louise 
Glaum  in  "A  Rose  in  the  Dust,"  her  next 
production  for  J.  Parker  Read,  Jr. 

The  cast  of  characters  in  "Blind  Youth," 
a  Selznick  preduction,  includes  Walter  Mc- 
Grail,  Beatrice  Joy.  Ora  Carewe,  Clara 
Horton,  Leo  '  White,  Colin  Kenny  and 
Joseph  Swlckard. 

Charles  Ray  is  about  to  begin  the  film- 
ing of  his  last  picture  under  his  contract 
with  Thomas  H.  Ince.  After  the  picture 
is  finished  Ray  will  visit  New  York  before 
beginning  production  for  the  First  Na- 
tional Exhibitors. 

Eddie  Baker,  of  the  "Bringing  Up 
Father"  company  at  Christie's,  eloped  to 
Riverside,  Cal.,  on  New  Year's  Eve.  and 
was  married  to  Miss  Christine  Wolf,  re- 
cently of  Pittsburgh,  Pa. 

Harrison  Ford  is  leading  man  for  Ethel 
Clayton  in  "A  Lady  in  Love,"  a  Famous 
Players-Lasky  production. 

Alec  B.  Francis  has  renewed  his  con- 
tract with  Goldwyn  for  two  years  longer. 

As  soon  as  William  Seller  finishes  "The 
Kentucky  Colonel"  for  National,  he  will 
assume  the  duties  of  director-general  of 
National  productions. 

Charlie  Murray,  Tom  Meighan,  Victor 
Herman,  James  Kirkwsod  and  Anna  Q. 
Nilsson  gave  a  Christmas  Tree  party  to  the 
youngsters  of  the  Catholic  Orphan  Asylum 
in  Boyle  Heights  on  Christmas  Day. 

Adele  Farrington  will  play  a  leading 
part  in  Marshall  Neilan's  new  production 
for  First  National. 

Harry  Carey,  under  the  direction  of 
Lynn  Reynolds,  will  appear  in  "Luck,"  as 
his  next  production  for  Universal. 

Buddy  Messenger,  of  the  Goldwyn  player 
forces  in  the  "Edgar"  pictures,  gave  a 
Christmas  party  to  his  fellow  players, 
Johnny  Jones,  Lucille  Rickson  and  others. 

Casson  Ferguson,  who  has  been  out  of 
pictures  several  months  on  account  of  ill- 
ness, has  returned  to  work  at  Lasky's 
studio  in  "The  Prince  Chap." 

Harry  Franklin  has  been  engaged  to  di- 
rect a  series  of  special  productions  for 
Universal. 

Roscoe  Karns  and  Harold  Goodwin  will 
support  Florence  VIdor  in  King  Vidor's 
new  picture.  "The  Family  Honor." 


Theatre  Owners  to  Meet. 

The  annual  convention  of  the  The- 
atre Owners  and  Managers  Association 
of  Oklahoma  will  be  held  on  Tuesday 
and  Wednesday,  February  3  and  4,  at 
the  Lee  Huckins  Hotel,  Oklahoma  City. 
It  is  expected  to  be  the  largest  and 
most  widely  representative  meeting 
ever  held  in  the  state. 


The  small  advertisement  is  not  to  ht 
despised — especially  ivhen  it  is  an  an- 
nouncement in  The  World's  Classified  Ad- 
vertising Department. 


'■January  24.  1920 


THE    MOVING    PICTURE  WORLD 


577 


First  National  Franchise  Owners 

in  Ohio  Plan  Expansion  of  Power 


RATIFICATION  of  the  new  policies 
launched  on  January  19  by  First 
National  Exhibitors  Circuit  and 
plans  for  increasing  the  exhibitor  mem- 
bership of  their  own  state  organiza- 
tion to  include  more  than  300  additional 
theatres,  with  announcement  of  the 
names  of  exhibitors  who  have  contracted 
for  exclusive  booking  rights  under  the 
new  plans,  are  among  the  important 
actions  taken  by  125  franchise  owners 
representing  ISO  theatres  in  the  First 
National  Exhibitors  Company  of  Ohio 
at  a  convention  in  Cleveland. 

This  special  meeting  was  held  to  for- 
mally consider  the  expansion  plans 
which  became  effective  with  the  start  of 
official  activity  by  the  Associated  First 
National  Pictures,  Inc.,  and  the  Asso- 
ciated First  aNtional  Theatres,  Inc.,  the 
two  new  organizations  formed  recently 
by  the  circuit  with  a  combined  capital 
of  $16,400,000,  to  determine  their  effect 
upon  the  present  method  of  operation 
in  Ohio,  to  appoint  a  committee  of  nine 
exhibitors  to  meet  with  the  directors 
and  executives  of  the  circuit  and  to  rep- 
resent them  at  the  general  convention 
of  all  First  National  franchise  owners  at 
Atlantic  City. 

Personnel  of  Committee. 
The  committee  of  nine  appointed  a 
sub-committee  whose  members  came  to 
New  York  for  a  conference  before  they 
went  to  Atlantic  City.  I.  Lisbon,  of 
Cincinnati,  was  named  chairman  of  the 
main  committee  of  nine.  Members  serv- 
ing with  Mr.  Lisbon  were  Gus  Sun,  pro- 
prietor of  the  Fairbanks  and  two  other 
theatres  in  Springfield;  C.  E.  Renner, 
of  Youngstown,  Charles  K.  Friedman, 
of  the  Valentine  Theatre  in  Toledo;  M. 
B.  Horowitz,  of  the  Fountain  Theatre, 
Cleveland;  William  Slimm,  of  the 
Marquee  Theatre,  Cleveland;  Fred  Des- 
berg,  of  Loew's  Stillman,  Cleveland; 
John  Harris,  associated  with  Mr.  Lis- 
bon, and  Ben  L.  Herdingsfeld,  attorney, 
for  the  Lisbon-Harris  interests. 

Operation  of  the  First  National  fran- 
chise in  Ohio  for  the  last  two  years  has 
been  along  lines  similar  to  the  form  of 
activity  which  will  be  pursued  by  the 
newly  created  national  organization,  so 
that  the  exhibitor  members  of  the  First 
National  Exhibitors'  Company  of  Ohio 
actually  have  provided  a  test  case  of 
the  efficicacy  and  practicability  of  sev- 
eral important  phases  of  the  system  that 
will  be  pursued  by  the  Associated  First 
National  Pictures,  Inc.,  and  the  Asso- 
ciated First  National  Theatres,  Inc. 

Exhibitors'  Circuit  of  Ohio. 

Under  the  leadership  of  E.  M.  Mandel- 
baum  as  president  of  the  Ohio  Company, 
the  state  organization  has  grown  from 
a  small  original  membership,  until  today 
it  includes  every  important  first-run 
theatre  in  the  state. 

The  Principle  of  Distribution. 

"With  unanimous  adoption  of  the  ex- 
pansion plan  advocated  by  First  Nation- 
al Exhibitors  Circuit,';  declares  Mr.  Man- 
delbaum,  "the  membership  of  sub-fran- 
chise owners  will  be  increased  until 
every  theatre   of   consequence   in  the 


state  will  be  included,  without  regard  to 
the  age  of  service  used." 

The  Mandelbaum  principle  of  distribu- 
tion through  a  mutualization  of  exhibi- 
tor booking  interests  became  famous 
more  than  a  year  ago  when  it  was  dis- 
covered that  the  plan  enabled  the  First 
National  first-run  account  in  Cleveland 
to  book  the  Chaplin  productions  for 
week  stands  at  a  rental  of  $600,  with  re- 
turn engagements  rental  free.  This,  it 
was  revealed  then,  was  the  first-run  per- 
centage equivalent  of  the  total  negative 
cost  assessed  by  the  national  body  to  the 
Ohio  franchise. 

It  is  this  method  of  mutualization 
which  is  an  outstanding  feature  of  the 
new  distributing  plan,  and  which  virtu- 
ally eliminates  film  rentals  and  rental 
speculations,  translating  them  into  terms 
of  definite  percentages  that  remain  fixed 
and  permanent,  varying  only  accordig 
to  the  differences  in  negative  valuations 
ior  attractions  released  by  Associated 
First  National  Pictures,  Inc. 

Salesmen  to  Exploit. 

A  unique  conversion  of  the  time  of  the 
salesmen  heretofore  employed  by  the 
First  National  Exhibitors  Company  of 
Ohio  will  be  made  with  the  inauguration 
of  the  new  national  plan  in  that  terri- 
tory. The  sub-franchise  system  will  do 
away  almost  entirely  with  salesmen, 
vvith  the  disposal  of  the  exhibitor  in 
rights  in  each  locality  to  specified  thea- 
tres, but  Mr.  Mandelbaum  announces 
that  the  sales  staff  will  be  retained,  as 
salesmen  to  the  public  rather  than  to 
the  exhibitors. 

"Each  salesman  will  become  an  ex- 
ploitation man,"  he  explains.  "The  staff 
will  have  the  responsibility  of  working 
with  every  sub-franchise  owner  in  the 
territory  to  increase  the  efficiency  and 
results  from  advertising  and  publicity 
placed  by  the  theatres  in  behalf  of  the 
Associated   First   National  attractions. 

«niiiiinilliliiiirtiiiiiiiiiritiiiKiiiiiiiiiiirriiiriiiiiiiitiiitimitiiiiiiiiiiriiriirii  iiMiiiriiiitiiiiriiiiiiii  iiiii'tiiit 


Oriental   Pipe  Line 

Managed   by   "Charley  from   the  Orient" 
in  Universal  comedies. 


Instead  of  traveling  the  state  armed 
with  contracts  and  arguments  for  book- 
ings, they  will  devote  their  entire  time 
to  conceiving  new  exploitation  ideas 
that  will  enable  the  exhibitors  to  attract 
more  patrons  to  their  respective  the- 
atres." 

Those  at  Meeting. 

E:shibitor  members  of  the  Ohio  company 
who  attended  the  Cleyeland  meeting  were: 
B.  A.  Barbian,  Waldorf  Amusement  Co.. 
Akron;  Messrs.  Botzum,  Strand  Theatre, 
Canton;  C.  A.  Smith,  Star  Theatre,  Ckilli- 
cothe;  Henry  Levy,  Liberty  and  Park  thea- 
tres, Cincinnati. 

The  following  are  Cleveland  exhibitors: 
M.  J.  Krejzl  and  John  Cerveney,  Arion 
Theatre;  G.  F.  Stang,  Camera  Theatre;  M. 
Paul,  Cedar  Theatre;  National  Motion  Pic- 
ture Co.,  Clark  National  Theatre;  Messrs. 
Scoville  and  Essick.  Ezella  Theatre;  W.  G. 
Montgomery,  Golden  Eagle  Theatre;  Home 
Amusement  Co.,  Home  Theatre;  Thomas 
Urbansky,  Hennings  Theatre;  Bronx 
Amuseiment  Co.,  Jewel  Theatre;  J.  A. 
Brown,  Lsrain  Theatre;  Madison  Theatre 
Co.,  Madison  Theatre;  Messrs.  Belles  and 
Stevens,  Main  Theatre;  W.  J.  Slimm,  Mar- 
quis Theatre;  Barck  and  Greenberger, 
Market  Square  Theatre;  J.  J.  Harwood. 
National  Theatre;  Paul  Guddonovic,  Nor- 
wood Theatre;  H.  E.  Horwitz,  Olympia 
Theatre;  Messrs.  Relff  and  Essing,  Rlalto 
Theatre;  Elizabeth  Reif,  Ridge  and  Stork 
theatres;  Messrs.  Scoville  and  Essick,  Sun- 
beam Theatre;  George  W.  Heinbuch,  Su- 
perior Theatre;  George  Trcka,  Union  Thea- 
tre; Hutsenpiller  Amusement  Co.,  Virginia 
Theatre;  F.  C.  Linnert,  Wade  Park  Or- 
pheum  Theatre;  Charles  Pintner,  Washing- 
ton Park  Theatre;  E.  A.  Siebanoller.  Wind- 
amere  Theatre;  Abe  Kramer,  Tale  Theatre; 
Max  Schactel,  "U"  Theatre. 

I.  Libson,  Colonial  Theatre,  Columbus; 
Strand  Theatre,  Dayton;  Strand,  Family, 
Walnut  and  Bijou  Theatres,  Cincinnati; 
P.  Herboltzheimer,  Columbia  Theatre,  Co- 
lumbus; J.  G.  Flack,  La  Grande  Theatre, 
Conneaut;  S.  C.  Vale,  PIctorium  and  Vale 
theatres.  Dennison;  W.  K.  Richards,  New 
Royal  Theatre,  Findlay;  Carl  F.  Miller, 
Strand  Theatre,  O.  H.  Theatre  and  Wonder- 
land Theatre,  Fremont;  A.  J.  Paul,  Royal 
TheatreTheatre,  Gallon;  J.  M.  Kauffman, 
Opera  House,  Gallipolis;  Manheim-Wolcott 
Amusement  Co.,  Liberty  Theatre,  Geneva; 
Nick  McMahon,  Grand  Theatre,  Ironton; 
Henry  J.  and  Carl  M.  Pfeiffer,  Grand 
Opera  House,  Kenton;  A.  L.  Burkhardt, 
Dreamland  Theatre,  Lorain;  George 
Schenker,  Pearl  Theatre.  Lorain;  August 
Ilg,  Wonderland  Theatre,  Lorain;  F.  A. 
Kelly,  Lincoln  Theatre,  Mansillon. 

I.  W.  West,  Apollo  Theatre,  Oberlin; 
Utopia  Theatre,  Painesville;  Columbia  Co., 
Inc.,  Columbia  Theatre,  Portsmouth;  Geo. 
J.  Schade,  Schade  Theatre,  Sandusky;  Gus 
Sun  Amusement  Co.,  Fairbanks,  Spring- 
field; Steuben  Amusement  Co.,  Strand  and 
Olympic  theatres,  Steubenvllle;  Chas. 
Stofer  and  Paul  Sennett,  Grand  Theatre, 
Tiffin;  G.  A.  Manos,  Rex  Theatre,  Toronto; 
George  Pfister.  Jewel  Theatre,  Troy. 

In  addition  to  the  above  members,  those 
represented  at  the  meeting  and  who  own 
sub-franchises  are:  the  Smith  Amusement 
Co.,  Columbia  and  Strand  theatres.  Alliance 
and  Sebring;  V.  E.  McGhee,  Empire  Thea- 
tre, Amherst;  H.  W.  Nice.  Rondo  Theatre. 
Barberton;  Spragg  Amusement  Co.,  Elk 
Grand  Theatre,  Bellaire;  Daniel  Gutllla, 
Strand  Theatre,  Bellefontaine;  Messrs. 
Moore  and  Robinson.  Lion  Theatre,  Belle- 
vue;  C.  M.  Young,  Lyric  Theatre,  Bowling 
Green. 

Cincinnati  exhibitors  are:  Empire  Thea- 
(Continiied  on  page  584) 


578  THE    MOVING    PICTURE  WORLD 

Mildred  Zukor  Weds  Arthur  Loew 
Uniting  Two  Prominent  Film  Families 


THE  marriage  of  Mildred  H.  Zukor, 
daughter  of  Mr.  and  Mrs.  Adolph 
Zukor,  and  Arthur  M.  Loew,  son  of 
Mr.  and  Mrs  Marcus  Loew,  took  place 
Tuesday  afternoon,  January  6,  in  the 
Crystal  Room  of  the  Ritz-Carlton  Ho- 
tel. The  ceremony  was  performed  by  the 
Rev.  Dr.  Stephen  S  Wise. 

The  bride  was  attended  by  Frances 
Kaufman  as  maid  of  honor,  and  by  Em- 
ma D.  Roth,  Sylvia  Cahn,  Rose  Blum, 
Beulah  J.  Kohn,  Myrtle  Deutsch  and 
Corinne  Rosenblum  as  bridesmaids.  Lit- 
tle Lucile  Goldstine  was  flower  girl. 
Master  Arnold  Bernstein  was  ring- 
bearer  and  Masters  Robert  Bernstein 
and  David  Rosenheim  carried  the  bride's 
train. 

Eugene  J.  Zukor,  brother  of  the  bride, 
was  Mr.  Loew's  best  man.  The  ushers 
were  Norman  Kohn,  David  Loew,  Mor- 
timer Spring:,  Lem  Sternberger,  Melville 
Shauer,  David  Blum  and  D.  E.  Stern. 

Following  the  ceremony  there  was  a 
supper,  during  which  talks  were  given 
by  Rev.  Dr.  Wise,  Elek  J.  Ludvigh,  Ralph 
Kohn,  Al  Kaufman  and  Daniel  Frohman. 
Supper  was  followed  by  dancing  in  the 
grand  ball  room  of  the  hotel. 

An  interesting  feature  in  connection 
with  the  wedding  was  that  motion  pic- 
urs  of  the  entire  af?air  were  taken  by 
Frank  Myer,  a  close  friend  of  he  bride, 
as  a  permanent  record  of  the  happy 
event. 

The  List  of  Guests. 

Among  the  guests  were  Lawrence  Ab- 
raham, Mr.  and  Mrs.  David  Bernstein, 
Mr.  and  Mrs.  Al.  Blum,  Mr.  and  Mrs.  H. 
Baehr,  Miss  Marion  Brooks,  Irving  Ber- 
lin, Harry  Bernstein,  Jules  F.  Brulatour, 
Mr.-  and  Mrs.  Whitman  Bennett,  Cora 
Clark,  Sylvia  Cahn,  Mr.  and  Mrs  Zolton 
Dicker,  Myrtle  Deutsch,  Mr.  and  Mrs. 
Morris  DrucVer,  Retta  Erdman,  Joseph 
Eberly  and  Rubelle  Eltenson. 

Joseph  Engle,  Grizilla  Fried,  Mr.  and 


Mrs.  Arthur  S.  Friend,  Daniel  Frohman, 
Mr.  and  Mrs.  Gus  Fleischman,  Mr.  and 
Mrs.  Leo  Fleischman,  Hugh  Ford,  Dollie 
and  Babette  Falkenberg,  Sidney  Falken- 
berg,  and  Lep  Friedman. 

Dorothy  Gish,  Lillian  Gish,  Mr.  and 
Mrs.  Jack  GoUbert,  Dr.  and  Mrs.  A. 
Goodman,  Helene  Greenwald,  Virginia 
Goldstein,  Robert  Gerstenzay,  Mr.  and 
Mrs.  A.  Goldstine  nd  Lucile  Goldstine. 

Mr.  and  Mrs.  M.  Hirsh,  A.  Hammer- 
shlag.  Judge  and  Mrs.  B.  Hoffman,  Mrs. 
N.  Helborn,  Miss  H.  Helborn,  Mrs.  J. 
Hilman,  Sidney  Hillman,  Mr.  and  Mrs. 
Leonard  Isaac,  Mr.  and  Mrs.  Lester 
Jacobs  and  Bernice  Judis. 

Mr.  and  Mrs.  Aaron  Jones,  of  Chi- 
cago; Mr.  and  Mrs.  Morris  Kohn,  Beulah 
Kohn,  Ralph  Kohn,  Norftian  Kohn,  Mrs. 
Esther  Kaufman,  Mr.  and  Mrs.  Albert 
A.  Kaufman,  Laura  Kleinman,  H.  D.  H. 
Connick  and  Dr.  Jacob  Burstan. 

Mr.  and  Mrs.  Carl  Kaufman,  Mr.  and 
Mrs.  Sam  Kohn,  Beatrice  Kauman,  Felix 
Kahn,  Mr.  and  Mrs.  David  Loew,  Henry 
Loew,  Mr.  and  Mrs.  Elek  J.  Ludvigh, 
Mr.  and  Mrs.  J.  Lubin,  Clarice  Levy, 
Emanuel  Littauer  and  Mr.  and  Mrs  A. 
Linnick. 

Mr.  and  Mrs.  Al  Lichtman,  Mr.  and 
Mrs.  Louis  Morgenstein,  Melvin  Mor- 
genstein,  Viola  Mayer,  Kathryn  Mayer, 
Frank  Meyer,  Aimee  Meyer,  Jack  Malloy 
and  Ned  Matz. 

Among  Others  Present. 

Mr.  and  Mrs.  B.  S.  Moss,  Samuel 
Meinhold,  Mr.  and  Mrs.  Frank  Newman, 
Mrs.  R.  Rosenheim,  Corinne  Rosenheim, 
Max  Reich,  Mr.  and  Mrs.  Max  Roos  and 
Mr.  and  Mrs.  Jake  Rosenthal. 

Mr.  and  Mrs.  Richard  Rowland,  Joseph 
L.  Rhinock,  Mr.  and  Mrs.  Emil  Shauer, 
Mr.  and  Mrs.  Rudolph  Spring,  Morton 
Spring,  Mr.  and  Mrs.  Sam  Sancier  and 
Mr.  and  Mrs.  Arthur  Stebbins. 

Mr.  and  Mrs.  Max  Schosberg,  Milton 
Schosberp.  Mrs.  .S.  Stern,  Joseph  Seidel- 


January  24,  1920 

man,  Emanuel  Stern,  Libby  Stern,  Leo 
Stern,  Mr.  and  Mrs.  Reuben  Samuels, 
and  Mr.  and  Mrs.  Isidore  Steiner. 

Mr.  and  Mrs.  Joseph  Schenck,  Mr.  and 
Mrs.  Nick  Schenck,  Mr.  and  Mrs.  Jacob 
Simon,  Violet  Simon,  Mr.  and  Mrs.  Pete 
Schaefer,  Mr.  and  Mrs.  R.  Simpson  and 
Leon  Sternberger. 

Mr.  and  Mrs.  Harold  Stern,  Mr.  and 
Mrs.  Samuel  Stoll,  Mr.  and  Mrs.  Joseph 
Sichel,  Mr.  and  Mrs.  A.  Sichel,  Mrs.  J. 
Teale,  Mr.  and  Mrs.  A.  Weiss,  Mr.  and 
Mrs.  Sig  Weltner,  George  Weltner  and 
Mr,  and  Mrs.  Al  Fredericks. 

Mr.  and  Mrs.  Sam  Zwetow,  Mr.  and 
Mrs.  Keiferstein,  Mollie  Eisner,  Mrs. 
Cora  Lang,  A.  Weinsberg,  Mr.  and  Mrs. 
N.  Seltzer,  William  Stillman,  Mr.  and 
Mrs.  Nathan  Ascher  and  Mr.  and  Mrs. 
Douglas  Flattery. 

"Everybody's  Business" 

Will  Aid  Patriotic  Drive 

THE  six  reel  feature,  "Everybody's 
Business,"  released  by  W.  H.  Pro- 
ductions Co.  on  the  state  right 
market  will  play  a  prominent  part  in 
the  "Americanization  Drive"  which 
Secretary  Lane  has  inaugurated  and 
in  which  he  is  specially  enlisting  the 
services  of  the  motion  picture  screen 
through  its  producers.  This  production 
embodys  the  very  ideas  upon  which  the 
^rive  is  founded. 

The  American  Legion,  now  co-operat- 
ting  with  the  "Drive"  committees,  rec- 
ognized possibilities  in  "Everybody's 
Business."  The  Chas.  A.  Learned  Post 
No.  1,  of  Detroit,  control  the  rights  to 
this  production  for  Michigan  and  ex- 
pect to  put  over  some  unique  exploita- 
tion and  advertising  when  they  release 
the  photoplay  in  their  territory. 

"Everybody's  Business"  is  a  human 
story.  It  is  not  a  propaganda  picture, 
nor  a  "preaching"  picture.  But  at  the 
same  time  it  has  a  true  .American  spirit 
with  a  deep  appeal  to  the  patriotism  of 
every  man  and  woman. 


Marshall  Neilan  Musters 

Eminent  Technical  Staff 

ASSOCIATED  with  Marshall  Neilap 
in  the  picturization  of  "The  River's 
End,"  James  Oliver  Curwood's 
newest  novel  of  the  great  outdoors,  is 
one  of  the  best  technical  staffs  ever 
assembled  by  a  director. 

Victor  Heernan,  well  known  for  his 
film  achievements,  is  directing  various 
scenes  under  Mr.  Neilan's  supervision. 
Marion  Fairfax,  who  has  had  five  years 
as  a  scenario  writer  for  Lasky,  adapted 
the  book  for  screen  presentation.  How- 
ard M.  Ewing,  inventor  of  many  effects 
in  motion  picture  lighting,  is  supervis- 
ing the  electrical  features  and  some 
novel  effects  are  promised.  Other 
members  of  the  producing  staff  are  Ben 
Barre,  known  for  his  work  in  Tourneur 
pictures  as  art  director;  Henry  Cron- 
jager  and  Sam  Landers,  camera  experts, 
and  Tom  Held  and  H.  I.  Peyton,  assis- 
tant directors. 

Mr.  Neilan's  initial  First  National  at- 
traction as  an  independent  producer 
presents  a  theme  of  strong  dramatic  in- 
tensity. Lewis  Stone,  in  the  dual  role 
of  Conniston  and  Keith,  is  called  upon 
to  exert  his  best  histronic  ability,  and 
other  characters  played  by  Majorie  Daw. 
Jane  Novak  and  Yami  Mata,  oflfer  ex- 
ceptional possibilities. 


January  24,  1920 


THE  MOVING  PICTURE  WORLD 


579 


When  Juanita  Hansen,  New  Pathe 

Star  First  Met  a  Quintette  of  Lions 


IF  Texas  Guinan  hadn't  accepted  an 
offer  to  go  to  the  West  Coast  to 
make  a  series  of  pictures  for  the 
Bulls  Eye  Film  Corporation,  Juanita 
Hansen  would  not  have  driven  straight 
to  a  roomy  and  home-like  studio  apart- 
ment on  the  ground  floor  of  one  of  those 
comfortable  old  dwellings  'near  lower 
Fifth  avenue  when  she  came  East  to 
make  serials  for  the  Pathe  Company. 
And  if  the  fortunate  and  grateful  Juan- 
ita had  not  been  the  owner  of  a  hand- 
some and  home-like  bungalow  in  the 
screen  city  of  the  West  the  likewise 
fortunate  and  grateful  Miss  Texas 
would  now  be  paying  heart-breaking 
sums  for  the  privilege  of  having  a  place 
to  hang  her  sombrero  and  her  "chaps" 
— beg  pardon,  Miss  Texas  I  I  should 
have  said  hat  and  other  feminine  frills. 
Rents  in  New  York,  as  is  well  known, 
are  something  ferocious;  but  in  Los  An- 
geles they  are  more  so,  multiplied  many 
times.  So  the  two  screen  stars  swapped 
homes,  and  that  is  why  I  found  myself, 
as  the  novelist  puts  it,  seated  at  the 
side  of  a  glowing  grate  fire  in  the  front 
room  of  Miss  Guinan's  spacious  apart- 
ment. 

This  interview  is  with  Juanita  Hansen, 
but  I  am  going  to  steal  enough  space  to 
tell  about  that  front  room.  It  was  the 
abode  of  the  "female  Bill  Hart" — but  it 
didn't  look  it.  Not  a  six-shooter,  saddle 
or  branding  iron  was  in  sight.  There 
were  exquisite  bits  of  Japanese  carving, 
rare  vases  and  artistic  curios  from  many 
lands.  Oriental  hangings  in  rich  de- 
signs adorned  the  walls.  A  valuable 
old  cabinet  with  many  shelves  and  hint- 
ing of  secret  drawers  and  sliding  panels 
stood  in  one  corner  of  the  room.  The 
tables  and  chairs  were  odd  pieces  of  fine 
workmanship.  There  were  electric 
lights  with  shaded  globes  in  all  sorts 
of  unexpected  places.  The  effect  of  it 
all  was  a  compliment  to  the  owner's 
good  taste;  and  not  for  an  instant  did 
it  lose  the  atmosphere  of  a  real  home. 
Its  treasures  have  all  been  gathered, 
piece  by  piece,  by  Texas  Guinan  her- 
self. She  may  love  the  sports  and  pur- 
suits of  the  cow-punchers  of  her  native 
state,  but  she  has  an  equal  love  for  the 
refining  influences  of  life,  and  when  she 
crosses  her  own  threshold  is  surrounded 
by  the  beauties  that  are  the  products 
of  civilization  in  its  most  artistic  forms. 

Junaita  Hansen  Becomes  a  Star. 

I  must  apologize  to  Miss  Hansen  for 
keeping  her   interview  waiting,  but  I 
had  an  excellent  opportunity  to  note 
the  details  I  have  just  set  down  while 
she  went  into  the  next  room  to  answer 
a  telephone  call.    Coming  back 
she  brought  with  her  a  set  of 
pictures   showing  scenes  from 
"The  Lost  City,"  the  Selig  se- 
rial   now    being    released  by 
Warner   Brothers,  which  lead 
to   her   engagement    with  the 
Pathe   Company.     As   the  he- 
roine of  "The  Lost  City"  her 
work  convinced  the  makers  of 
the   first   fifteen-episode  story 
that   this   blonde-haired  grad- 
uate from  the  Bennett  school 
of    physical    perfections  was 


By  Edward  Weitzel 

also  an  actress  of  the  proper  caliber  to 
fill  the  vacant  nitch  in  their  serial  star 
department. 

"I  had  to  wait  over  four  years  for  my 
chance  to  show  that  I  could  be  trusted 
with  a  leading  part,"  explained  Miss 
Hansen;  "but  my  engagement 
Pathe  coming  so  soon  after  'The 


with 
Lost 


"Coast  Defense." 

With  .Juanita  Hansen,  popular  serial  star, 
who  ha.s  signed  with  Pathe. 

City'  was  finished  makes  me  feel  that 
my  reward  has  really  arrived." 

Her  Introduction  to  the  Lion*. 

The  picture  among  the  collection  of 
"stills"  which  attracted  my  attention  at 
that  moment  showed  an  airily  attired 
young  woman  in  garments  of  a  fantas- 
tic cut,  playing  with  several  lions — baby 
size. 

"They're  the  cutest  things  you  ever 
saw!"  exclaimed  .  the  original  of  the 
lady  in  the  center  of  the  group;  "just 


Another  Favorite  Sport. 

Juanita  believes  in  changing  the  old  line  about  "a  lion 


among  the  ladies"  to  "a  lady  among  the  lions.' 


like  little  kittens,  and  so  fat  and  funny 
when  they  tried  to  stand  up  I  I  loved 
to  play  with  them." 

"How  about  their  pa  and  ma  and  the 
rest  of  their  grown-up  relations,"  I 
asked;  "did  you  become  at  all  familiar 
with  any  of  them  while  making  the 
picture  ?" 

"No;  we  weren't  even  on  speaking 
terms.  None  of  the  keepers  offered  to  in- 
troduce me  and  I  never  seemed  to  want 
to  mingle  in  their  set,  anyway.  There 
is  one  scene  in  the  picture  where  I  re- 
ceive a  visit  from  five  lions  in  a  bunch, 
and  they  didn't  act  at  all  friendly,  and 
neither  did  I." 

"What  did  you  do — show  them  the 
front  door?" 

"No ;  but  I  came  very  near  showing 
them  my  heels.  When  I  was  given  the 
scenario  of  'The  Lost  City'  to  read  and 
discovered  I  should  have  to  come  to 
close  quarters  with  all  sorts  of  wild  ani- 
mals, I  told  myself  that  if  the  other 
members  of  the  company  could  do  it, 
so  could  I.  The  scenes  are  laid  in  the 
center  of  Africa,  where  the  lost  city  of 
the  story  is  situated.  I  am  supposed  to 
be  a  princess,  the  daughter  of  a  proud 
race,  and  not  afraid  of  man  or  beast — 
you  know  how  wonderful  all  serial 
heroines  are?  It  sounded  fine  to  read 
how  courageous  my  character  was,  but 
I  found  it  no  joke  to  live  up  to  the 
heroine's  reputation  before  the  picture 
had  more  than  started. 

Leo  and  His  Saucy  Slap. 

"It  was  a  case  of  'looking  the  part'  in 
dead  earnest,  I  should  say." 

Miss  Hansen  was  kind  enough  to 
smile  at  my  sally. 

"The  afternoon  the  five  lions  dropped 
in  on  me  I  did  some  of  the  best  acting, 
trying  not  to  lool*  scared,  I  shall  ever 
be  capable  of,"  she  said.  "In  this  scene 
two  animals  that  have  just  been  shot 
are  lying  on  the  ground.  The  lions 
break  through  the  jungle  when  they 
scent  the  meal.  I  had  been  told  to  fire 
rny  revolver  and  stand  my  ground:  the 
lions  would  be  too  busy  with  the  dead 
animals  to  pay  any  attention  to  me. 
The  moment  I  caught  sight  of  them  I 
was  tempted  to  commence  shooting,  but 
I  waited  until  they  started  to  investi- 
gate the  freshly  killed  beasts. 

"As  the  action  of  the  story  did  not 
call  for  a  scene  showing  the  lions  feed- 
ing, the  dead  animals  had  been  treated 
with    disinfectant,    and    my  uninvited 
guests    stopped    only    long    enough  to 
take  one  whiff  of  the  strange  odor  be- 
fore heading  for  the  jungle  again — all 
except  one  old  fellow;  he  broke  up  the 
show,   so   far  as   I  was  con- 
cerned.   After  taking  his  whiff 
he    stood    looking   down  very 
solemnly  for  an  instant  without 
moving.     He  then   raised  one 
of  his  front  paws  and  gave  the 
animal    a    regular  •  saucy  slap 
and  walked  off  after  his  com- 
panions.     To    me    that  slap 
seemed  to  say,  'I  wouldn't  be 
bothered    with    you,  anyway!' 
and    the    only    thing   I  regis- 
tered   was    a    long    string  of 
laughs." 


580 


THE    MOVING    PICTURE  WORLD 


January  24,  1920 


1920  Will  Be  Biggest  Year  In 

History  of  Industry,  Says  Berman 


HIS  year  will  be  the  biggest  year 

I      the  film  industry  has  ever  known. 

*■  People  want  better  pictures.  Pa- 
trons are  now  play-educated  and  de- 
mand higher  class  productions  and  are 
willing  to  pay  higher  prices  to  see  them. 
New  York's  theatres  do  not  surpass  the 
out-of-town  houses.  The  other  key 
cities  play  as  large  a  part  in  determining 
the  success  of  a  picture  as  does  the 
metropolis.  These  are  a  few  of  the 
statements  made  by  Harry  M.  Berman, 
general  manager  of  exchanges  for  Uni- 
versal, upon  his  return  from  a  tour  of 
the  country,  made  to  complete  plans  for 
the  handling  of  the  increased  business 
e.xpected  this  year. 

Beautiful  Theatres   Being  Built. 

"We  are  about  to  experience  the  big- 
gest returns  we  ever  knew  of,"  says  Mr. 
Berman.  "A  good  part  of  the  money 
turned  loose  by  the  enforcement  of  pro- 
hibition regulations  is  going  to  find  its 
place  in  the  pockets  of  exhibitors. 

"The  growing  excellence  and  lavish- 

IDiiiiliiiiniiiiiiiiliinillilliutliiDiiililtiitiitl  I  iiiiiitiMllii  iiiiiiiiiiirlllliniiiiiiiiiiiiilii 


Harry  M.  Berman 

General  manager  Universal  e.\changes. 


ness  of  photoplay  productions  is  gradu- 
ally educating  and  refining  the  people's 
taste  as  to  what  they  may  expect  on  the 
screen.  They  are  now  demanding  high- 
er class  productions  all  the  time.  They 
know  they  cost  more  to  produce  and 
they  are  willing  to  pay  higher  prices 
to  see  them.  1920  will  see  the  screening 
of  the  finest  photoplays  ever  produced. 

"The  picture  theatres  are  keeping  pace 
with  the  increasing  quality  in  screen 
productions.  New  York  cannot  boast  of 
any  better  playhouses  than  any  other 
section  of  the  country.  With  the  excep- 
tion of  the  Capitol,  the  West  has  thea- 
tres which  rival  any  of  New  York's  best. 
The  West  is  not  standing  still.  New 
theatres  of  elegant  design  and  architec- 
ture, sumptuously  fitted,  are  going  up 
everywhere. 

New  York  Not  the  Proof. 

"Is  New  York  the  criterion  of  the  suc- 
cess of  the  picture?  Absolutely  no  !  The 
other  key  cities  stamp  a  picture  a  suc- 
cess or  a  failure  in  their  respective  ter- 


ritories regardless  of  whatever  New 
York's  verdict  may  be.  It  is  nice  to  say, 
of  course,  that  this  or  that  picture 
played  at  the  Capitol  or  the  Rivoli  or 
any  other  prominent  house  of  New  York. 
But  this  means  nothing  to  the  exhibitor 
out  west  or  down  south.  He  depends  on 
the  verdict  of  his  key  city. 

Not  Looking  for  Percentage  Bookings. 

"Will  the  percentage  method  of  book- 
ing pictures  become  an  actuality?  I 
think  not,  although  I  am  personally  in 
favor  of  it  and  think  the  film  business 
should  be  conducted  along  this  line. 
Exhibitors  are  making  too  much  money 
by  buying  pictures  outright  to  be  inter- 
ested in  changing  their  methods.  The 


majority  of  successful  exhibitors  avoid 
reference  to  this  subject  altogether. 
There  are  enough  good  pictures  on  the 
market  on  which  they  can  be  sure  of 
their  profits  and  they  do  not  care  to 
enter  into  a  plan  whereby  they  would 
have  to  split  their  earnings  in  any  way. 
Percentage  may  come  eventually,  but  the 
exhibitors  are  certainly  going  to  fight 
against  it. 

"A  point  which  augurs  well  for  the  fu- 
ture of  the  industry  is  that  all  producers 
are  given  the  same  reception  by  the  ex- 
hibitors. The  exhibitor  wants  good  pic- 
tures and  he  doesn't  care  who  makes 
them.  If  they  are  good  he  will  book 
them.  A  trade  mark  is  a  good  thing 
for  a  reputation,  but  if  a  fine  picture  is 
shown  an  exhibitor  with  no  mention  of 
any  name  of  the  producer  he  will  book 
it  regardless.  This  is  a  healthy  spot  in 
the  business.  It  allows  for  real  com- 
petition and  competition  spurs  the  pro- 
ducers to  beter  eflforts." 


William  Russell  Has  Virile  Part 

In  Scenic  Production  by  American 

A 


MERICAN  FILM  COMPANY,  INC., 
will  shortly  issue  another  super- 
feature  in  which  William  Russell 
enacts  the  leading  male  role.  It  bears 
the  title,  "The  Valley  of  Tomorrow,"  and 
is  said  by  reviewers  who  have  seen  it 
at  private  advance  showings  to  be  fully 
as  powerful  if  not  even  more  gripping 
than  was  "Six  Feet  Four,"  the  preceding 
Russell  subject. 

"The  Valley  of  Tomorrow"  is  a  story 
of  life  in  the  mountains  and  is  enacted 
by  a  cast  of  specially  selected  players 
amid  scenic  backgrounds  of  a  rather  un- 
usual nature.  The  majority  of  the  ex- 
teriors were  taken  in  and  about  Lake 
Tahoe,  famous  for  its  scenic  grandeur. 
Some  "shots"  were  obtained  along  the 
banks  of  the  Truckee  River  that  should 
attract  much  favorable  comment. 

The  basic  motif  of  the  story  is  optim- 
ism, showing  after  many  trials  and  dra- 
matic situations,  that  to-morrow  will, 
of  a  certainty,  be  a  better  day. 

A  Critic's  Impressions. 
"I  am  positive,"  says  President  Samuel 
S.  Hutchinson,  of  American,  "that  every 
exhibitor  who  screened  'Six  Feet  Four' 
will  find  'The  Valley  of  Tomorrow'  even 
more  to  his  liking.  It  is  a  story  that  for 
suspense  has  seldom  been  equaled.  The 
interest  of  the  spectator  is  centered  in 
the  first  reel  on  'Dabney  Morgan,'  the 
hero,  and  from  that  point  on  to  the  very 
end  there  is  never  a  let-down  in  the 
suspense  element. 

"A  well  known  critic  who  looked  at  the 
film  a  week  or  two  ago  turned  to  me 
at  the  end  of  the  exhibition  and  said, 
'Mr.  Hutchinson,  I  don't  recall  having 
seen  a  film  in  over  a  year  in  which 
the  suspense  was  sustained  over  such 
a  long  period.  When  it  goes  on  the 
theatre  screen,  I  am  certain  it  will  hold 
any  audience  spell-bound.  It  builds  up 
to  a  climax  which  continues  through  at 
least  two  full  reels,  and  there  is  never 
an  instant's  let-down  during  all  that 
period.' 

Written  by  Stephen  Fox. 

"Stephen  Fox,  who  has  prepared  sev- 
eral of  the  successful  Russell  produc- 
tions, is  the  author  of  'The  Valley  of 
Tomorrow,'  and  he  himself  adapted  the 
story  to  the  screen.    William  Russell  is 


supported  by  a  company  of  carefully 
chosen  players,  among  whom  are  Mary 
Thurman,  Harvey  Clark,  Fred  Malatesta, 
Frank  Brownlee,  Pauline  Curley,  Frank 
Clark  and  Lewis  King.  Emmett  J. 
Flynn  directed  the  production.  All  the 
usual  exhibitors  aids  are  provided  and 
can  be  secured  from  the  American  Film 
Company  representative  at  any  Pathe 
Exchange." 

Exhibitors  may  view  the  picture  at 
their  nearest  Pathe  exchange  and  ar- 
rangements for  booking  can  be  made 
with  the  American  Film  Company  rep- 
resentative stationed  there. 


Film   Thousand  Islands. 

The  Thousand  Islands,  and  particu- 
larly that  section  in  the  vicinity  of 
Alexandria  Bay,  will  be  featured  in  "A 
Fool  and  His  Money,"  about  twenty  ac- 
tors and  actresses  now  being  located  at 
the  well  known  summer  resort.  The 
presence  of  the  little  colony  of  film  folk 
has  brought  joy  to  the  village,  but  the 
weather  has  been  against  picture  taking 
for  the  last  few  days. 

Hart  Island,  which  is  better  known 
in  northern  New  York  as  "Boldt's  Folly," 
representing  an  expenditure  of  over  $1,- 
000,000  and  never  completed  as  a  sum- 
mer home  for  the  late  proprietor  of 
the  Waldorf  Astoria,  is  being  used  as 
one  of  the  locations. 


Exhibitor  Books  "Six  Feet  Four." 

"Believing  always  that  one  who 
accomplishes  great  things  is  worthy  of 
encouragement,"  writes  H.  H.  Bosley, 
manager  of  the  Alhambra  Theatre,  Los 
Angeles,  Cal.,  to  the  American  Film 
Company,  "I  take  this  occasion  to  men- 
tion a  few  facts  regarding  'Six  Feet 
Four,'  your  feature  from  the  book  by 
Jackson  Gregory,  which  we  just  finished 
playing  a  week's  engagement  at  the 
Alhambra. 

"In  the  face  of  the  keenest  kind  of 
competition  in  the  way  of  latest  pro- 
ductions featuring  the  most  prominent 
stars,  playing  in  opposition  houses,  my 
box  office  receipts  showed  a  surprising 
increase.  My  receipts  from  Monday  on, 
increased  each  day,  which  indicates 
that  the  production  is  well  liked." 


January  24,  1920 


THE    MOVING    PICTURE  WORLD 


581 


Jesse  S.  Bernstein  Goes  Abroad  To 

Represent  Trans-Regional  Interests 


Constance  to  Dabble  in  Love. 

Joseph  M.  Schenck  has  purchased  an 
original  story  by  John  Emerson  and 
Anita  Loos,  "The  Love  Expert,"  for 
Constance  Talmadge's  fifth  First  Na- 
tional. This  story  will  be  directed  by 
David  Kirkland,  and  the  exteriors  will 
be  made  at  Palm  Beach,  where  Con- 
stance will  spend  the  month  of  Febru- 
ary. 

This  picture  will  follow  the  release 
of  "In  Search  of  a  Sinner,"  which  is 
now  completed  and  is  expected  to  have 
its  initial  showing  in  New  York  some 
time  in  March. 

"The  Love  Experts"  is  a  modern  sati- 
rical comedy.  Harry  Wentworth,  cast- 
ing director  of  the  Constance  Talmadge 
Film  Company,  is  now  interviewing 
players  for  this  film,  and  work  will  be 
started  at  the  Forty-eighth  street  studio 
on  January  IS. 


WITH  the  passage  by  the  Chicago 
City  Council  of  an  ordinance  in- 
troduced by  Alderman  George  M. 
Maypole,  a  movement  has  been  started, 
with  the  endorsement  of  the  National 
Association  of  the  Motion  Picture 
Industry,  to  prevent  motion  picture 
theatres  from  misrepresenting  the  char- 
acter of  an  entertainment. 

The  ordinance  adopted  in  Chicago 
follows  : 

Text  of  Ordinance. 

"That  it  shall  be  the  duty  of  the  pro- 
prietor, operator  or  manager  of  every 
theatre  or  other  place  of  amusement  in 
the  city  of  Chicago  to  open  to  the  public 
in  which  motion  pictures  are  produced, 
to  exhibit  on  a  billboard,  placed  in  front 
of  the  building  or  other  structure  in 
which  such  show  is  given  and  such 
motion  pictures  are  exhibited,  the  title 
to  the  pictures,  which  title  shall  be  full 
enough  to  describe  in  general  terms  the 
nature  and  character  of  the  picture  or 
pictures  to  be  shown. 

"No  such  proprietor,  operator  or  man- 
ager shall  place,  maintain  or  allow  to 
be  placed  or  maintained  in  front  of  or 
in  connection  with  any  such  theatre  or 
other  place  of  public  amusement  any 
sign,  picture  or  other  announcement 
which  in  any  manner  misstates  or  mis- 
represents the  pictures  or  other  amuse- 
ments which  are  being  shown  in  said 
place,  or  which  announces  a  picture  or 
other  form  of  amusement  or  entertain- 
ment which  is  not  at  the  time  such  an- 
nouncement is  displayed  being  shown 
and  exhibited  in  said  theatre  or  other 
place  of  amasement. 

Maximum  Fine  of  $50. 

"Any  person  being  such  proprietor, 
agent  or  manager  of  any  theatre  or 
other  place  of  amusement  in  the  city 
of  Chicago,  open  to  the  public,  failing 
to  comply  with  the  provisions  of  this 
section  shall  on  conviction  thereof  be 
fined  not  less  than  $10  nor  more  than 
$50,  and  each  day  that  any  such  theatre 
or  other  place  of  amusement  is  operated 
without  the  exhibition  of  such  a  state- 
ment of  the  title  of  the  pictures  being 
shown  or  that  a  sign  is  displayed  which 
in  any  manner  misrepresents  the  amuse- 
ment being  oflFered  or  announces  amuse- 


HAVING  always  contended  that  it  is 
the  personal  touch  that  steers  any 
enterprise  on  to  success,  Jesse  S. 
Bernstein,  president  of  the  Trans-Re- 
gional Trading  Corporation,  of  New 
York,  is  again  putting  his  theory  into 
efifect  by  sailing  for  England  and  the 
Continent,  where,  by  coming  into  per- 
sonal contact  with  theatre  owners  and 
exhibitors,  he  will  introduce  to  them  the 
Automaticket  System. 

Mr.  Bernstein's  trip,  as  planned,  will 
take  him  to  all  of  the  more  important 
capitals  of  Europe,  from  Spain  and  Por- 
tugal to  non-Bolshevist  Russia.  His 
temporary  headquarters  in  London  will 


ments  which  are  not  at  the  time  being 
offered,  shall  be  a  separate  ofifense." 

Gabriel  L.  Hess,  chairman  of  the  cen- 
sorship committee  of  the  National  Asso- 
ciation, believes  the  enactment  of  ordi- 
nances of  the  kind  will  have  a  salutary 
effect.  It  has  been  found  that  many  of 
the  men  who  have  advocated  censorship 
have  gained  their  ideas  of  motion  pic- 
tures from  lurid  signs  and  have  no  real 
knowledge  of  the  entertainments  given 
in  the  motion  picture  theatres  of  the 
country. 


Alice  Surprised  the  Natives. 

Alice  Eldridge,  of  Hopp  Hadley's 
"Movical"  comedy  combining  "The  New 
Wizard  of  Oz"  and  "The  Movie  Girls' 
Revue,"  strolled  into  Asbury,  N.  J.,  last 
week  and  amused  herself  between 
shows  by  swimming  in  the  big  pool 
adjoining  the  boardwalk.  Her  work  in 
the  water  was  soon  the  talk  of  the 
town,  the  natives  not  knowing  that 
she  has  won  forty-eight  cups  and  fifty- 
eight  medals  for  high  diving  and  swim- 
ming. Box  office  results  were  splendid, 
and  the  Savoy  Theatre  wants  the  "Movi- 
cal" for  a  full  week's  return  engage- 
ment. 

Hopp  Hadley  announces  the  addition 
to  the  cast  of  "The  Movie  Girls'  Re- 
vue" of  a  mule,  a  lion  and  a  crow.  The 
mule  holds  the  record  for  laughs  ex- 
cept when  Frank  F.  Moore,  who  played 
the  Palace,  N.  Y.,  thirteen  times  in  one 
season,  is  on  the  stage. 


Empey  Has  New  Publication. 

Guy  Empe'y  is  not  too  busy  with  the 
filming  of  his  new  special  production, 
"Oil,"  to  have  found  time  for  the  edit- 
ing of  a  new  publication  which  has  re- 
cently appeared  upon  the  newsstands. 
Uncle  Sam  is  the  title  of  the  magazine 
and,  for  the  present  time,  it  is  to  appear 
n^onthly. 

This  is  not  Guy  Empey's  first  venture 
in  periodical  publishing,  as  his  monthly 
magazine,  Treat  'Em  Rough,  made  its 
appearance  during  the  latter  part  of 
1918. 

Treat  'Em  Rough  has  now  been  super- 
seded by  Uncle  Sam,  which  is  an  un- 
illustrated  journal  packed  with  meat 
from  cover  to  cover. 


be  at  W.  S.  Crawfords,  Ltd.,  Craven 
House,  Kingsway,  W.  C.  Within  a  short 
time,  however,  Trans-Regional  will  have 
its  own  London  office.  Branch  offices 
will  also  be  maintained  in  Paris,  Madrid, 
Berlin  and  other  cities. 

A  Stickler  for  Personal  Contact. 

Mr.  Bernstein  was  asked  before  his 
departure  if  he  eventually  intended  to 
enter  the  film  trade.  He  laughed  and 
said,  "Who  knows?  I'll  admit  I'm  in- 
terested, but  as  far  as  entering  that  field 
as  an  active  trader  is  concerned,  again 
I  say  'Who  knows.'  I  have  no  definite 
plans  as  yet  in  that  direction,  neither  has 
rny  company,  but,  of  course,  we  will  con- 
sider taking  up  any  staple  article  with 
actual  money-making  possibilities. 

"You  know  I  am  a  stickler  for  per- 
sonal contact  in  business— the  larger 
the  business,  the  greater  the  necessity 
for  that  influence.  The  average  buyer 
who  comes  to  New  York  from  London 
or  Paris  or  South  America  wants  to 

 '  niMiiiiiiiiniriijin  niiiiiimiiiiii  m  riijimiiuiii,  „„ 


Jesse  S  Bernstein 


itiiiiiiiiimiiiiiiiiriiiiiliillllllllitllljIlriiiijtHljillllililliiiiiiiiillililllllilljIltllliiillllilliiiiittiliiMjriiiiiilllliriruin 

know  something  of  the  individuals  to 
whom  his  money  ultimately  goes,  and 
the  deal  hangs  entirely  upon  his  im- 
pression of  them. 

Believes  in  Dignified  Advertising. 

"I  really  want  Europe  to  appreciate 
the  good  things  we  have  to  ofTer,  and 
there  is  no  better  way  than  by  going  to 
Europeans  directly.  In  the  case  of  the 
Automaticket  system,  the  plan  of  proce- 
dure will  be  similar  to  that  followed 
in  the  United  States.  Machines  will  be 
placed  on  trial. 

"Our  factory  facilities  are  being 
strained  to  meet  present  demands  from 
all  quarters  of  the  globe,  and  we  have 
purposely  held  off  until  the  present  time 
before  beginning  to  seek  a  wider  mar- 
ket. I  shall  resort  to  no  novel  advertising 
medium,  but  will  inform  the  foreign 
public  of  the  Automaticket  by  means  of 
dignified  announcements  in  conservative 
cinema  publications.  The  system  will 
sell  itself." 


Chicago  Adopts  Statute  Preventing 

Misrepresentation  of  Productions 


THE    MOVING    PICTURE    WORLD  January  24,  1920 

Specialty  Film  Import  to  Release 

Weekly  British  Feature  In  Canada 


582 

Change  Title  of  Pathe  Serial. 

A  change  in  the  title  of  the  Arthur 
F.  Beck  serial  co-starring  Stuart  Holmes 
and  Frances  Mann,  which  is  to  be  re- 
leased by  Pathe  is  announced  by  Pathe 
Exchange,  Inc.  The  title  under  which 
it  has  been  known,  "The  Isle  of  Jewels," 
has  been  changed  to  "Trailed  by  Three," 
the  latter  conforming  more  accurately 
to  the  story  that  has  been  written  by 
Charles  Turner  Dazey,  its  well  known 
author. 

The  object  of  the  chase  about  which 
the  entire  action  of  the  fifteen-episode 
serial  centers  is  a  priceless  rope  of 
pearls  which  represents  the  ransom  of 
a  tribe  of  South  Sea  Islanders  from 
their  cruel  oppressors.  The  oppressors 
are  the  villains  of  the  story  and  they 
are  three  in  number  and  they  trail  the 
heroine  who  is  custodian  of  the  jewels. 

Anita  Stewart  Finishes 

"Fighting  Shepherdess" 

THE  Louis  B.  Mayer-First  National 
production,  "The  Fighting  Shep- 
herdess," Anita  Stewart's  new  star- 
ring vehicle,  has  been  completed  at  the 
Mayer  Studios  at  Los  Angeles.  Edward 
Jose  directed  the  picture,  which  is 
founded  on  the  novel  by  Caroline  Lock- 
hart  of  the  same  name. 

The  cast  includes  a  number  of  well 
known  players.  Noah  Beery,  who  plays 
Mormon  Joe,  was  featured  in  "The  Sea 
Wolf"  and  "The  Sagebrusher."  Wallace 
MacDonald  will  be  seen  as  Hughie  Diss- 
ton.  He  has  recently  been  leading  man 
for  Marguerite  Clark,  Madge  Kennedy, 
Mary  MacLaren  and  Bessie  Love.  Wal- 
ter Long,  who  portrays  the  villain,  has 
been  in  many  D.  W.  Griffith's  produc- 
tions. Eugenie  Besserer,  who  imper- 
sonated a  roadhouse  keeper,  has  also 
been  with  Griffith  productions.  Another 
member  of  the  cast  is  John  Hall,  who 
previously  co-starred  with  Al  Jennings 
in  a  series  of  western  productions.  Gib- 
son Gowland  will  take  the  part  of  Bow- 
ers, the   loyal  shepherder. 

The  scenario  was  written  by  Frank  M. 
Dazey  and  Tony  Gaudio  was  in  charge 
of  the  camera  work.  "The  Fighting 
Shepherdess"  probably  will  not  be  re- 
leased until  the  early  part  of  February." 


Lucy  Cotton 

Star  of  the  Bacon  production,  "Blind 
Love."  .>!tate  riKlit  feature  released 
by  Natlian  Hirsh. 


A START  has  been  made  with  ar- 
rangements for  the  threatening  in- 
vasion of  Canada  by  British  mov- 
ing picture  producers,  as  intimated  a 
few  weeks  ago  in  the  report  of  a  tour 
of  Canada  by  J.  B.  MacKay,  of  Montreal, 
Canadian  general  manager  of  the  Anglo- 
Canadian  Picture  Plays.  This  company 
controls  the  Canadian  rights  for  no  less 
than  fourteen  different  moving  picture 
producers  of  Great  Britain,  and  it  has 
been  declared  that  a  considerable  num- 
ber of  prospective  releases  have  already 
been  received  at  Montreal. 

The  latest  development  is  that  the 
Specialty  Film  Import,  Ltd.,  with  head 
office  in  Montreal  and  branch  offices  in 
five  other  cities  of  Canada,  has  signed 
a  contract  to  distribute  the  British  pro- 
ductions throughout  the  Dominion.  The 
president  of  the  Specialty  Film  Import, 
Ltd.  is  L.  Ernest  Ouimet,  who  is  the 
Pathe  franchise  holder  for  Canada.  His 
company  also  handles  other  releases 
and  produces  the  British-Canadian 
Pathe  News. 

One  British  Film  a  Week. 
By  the  initial  contract  with  the  Anglo- 
Canadian  Picture  Plays,  Ltd.,  one  Brit- 
ish feature  will  be  released  each  week 
in  Canada.  Announcement  is  also  made 
that  the  Specialty  Film  Import,  Ltd.,  will 
release  British-made  scenics,  comedies 
and  educational  films  in  addition  to  fea- 
tures. 

The  first  British  features  to  be  re- 
leased in  Canada  are:  "The  City  of  Beau- 
tiful Nonsense,"  starring  Henry  Edwards 
and  Chrissie  White;  "The  Forest  on  the 
Hill,"  by  Eden  Phillips,  with  Alma  Tay- 
lor, Gerald  Ames,  Gwynne  Herbert  and 
James  Carew;  "The  Gentleman  Rider," 
a  Hepworth  production,  and  "The  Na- 
ture of  the  Beast,"  also  a  Hepworth 
feature. 

The  official  release  of  the  first  of  the 
above  pictures  is  scheduled  for  Febru- 
ary 1,  and  before  that  date  there  will  be 
trade  showings  in  a  number  of  Cana- 
dian cities. 

Messrs.  Jule  and  J.  J.  Allen,  of  Tor- 
onto, have  their  British  Films,  Ltd.,  and 
will,  of  course,  continue  to  import  Brit- 
ish productions  for  release  in  their  own 
and  other  theatres  in  the  Dominion. 
The  Aliens  have  had  their  representa- 
tive at  London  for  many  months  to  se- 
lect pictures  that  are  considered  suitable 
for  the  Canadian  market.  The  Specialty 
Film  Import,  Ltd.,  and  British  Films, 
Ltd.,  are  the  only  Canadian  companies, 
however,  which  have  made  definite  ar- 
rangements for  the  relaese  of  British 
pictures  in  Canada  to  date.- 

Finis  Fox  Making  Screen 
Version  of  Drury  Lane  Play 

FINIS  FOX  has  been  assigned  to 
make  the  screen  adaptation  of 
"Hearts  are  Trumps,"  the  third  of 
the  five  Drury  Lane  melodramas  pur- 
chased by  Metro  for  screen  production. 

"Hearts  Are  Trumps,"  as  its  title 
suggests,  is  a  drama  in  which  men  and 
women  gamble  for  high  stakes  in  love 
and  fortune.  Its  rapid  fire  action  trans- 
pires in  England  and  Australia  and 
then  moves  swiftly  to  the  Swiss  Alps, 
where  the  culminating  thrill  is  furnished 


in  a  scene  of  power  and  audacious 
novelty. 

Finis  Fox  refuses  to  disclose  how  he 
intends  to  handle  the  climactic  situa- 
tion of  Cecil  Raleigh's  original  melo- 
drama. 

The  remaining  two  of  the  five  Drury 
Lane  plays  bought  by  Metro  are  "The 
Great  Millionaire"  and  "The  Marriages 
of  Mayfair." 

Biblical  Scenes  a  Feature 
of  Mildred  Harris  Picture 

ONE  of  the  startling  effects  of  "Polly 
of  the  Storm  Country,"  Mildred 
Harris  Chaplin's  first  Louis  B. 
Mayer-First  National  production,  is  a 
sequence  of  biblical  scenes  in  retrospec- 
tion. From  the  homely  squatter  cabin 
where  Polly  sits  at  the  knee  of  Granny 
Hopkins,  the  movie  fan  is  transported 
to  the  Dark  Ages,  and  with  the  little 
star  sees  the  vision  o{  Judith  as  Granny 
reads  the  worn  Bible.  This  sequence 
shows  the  famous  Bible  heroine  en- 
treated by  the  mothers  of  Bethulia  to 
save  the  city  from  the  besieging  army 
of  the  Assyrian  commander,  Holo- 
phernes.  Weeping  and  imploring 
mothers  are  seen  holding  bp  their  in- 
fants to  Polly,  who  imagines  herself 
the  famous  Judith. 

Another  scene  shows  the  interior  of 
Holophernes'  tent  with  Judith  entering 
to  make  the  supreme  sacrifice  for  her 
people. 

In  the  story  Polly  is  led  to  surrender 
herself  to  a  man  she  does  not  love.  This 
sacrifice,  like  the  sacrifice  of  Judith,  is 
prompted  by  love  of  an  endangered 
town,  the  Squatter  Village,  where  live 
the  friends  of  the  picture  heroine. 


John  Barrymore  Finishes 
"Dr.  Jekyll  and  Mr.  Hyde" 

JOHN  S.  BARRYMORE,  director,  has 
finished  the  filming  of  "Dr.  Jekyll 
and  Mr.  Hyde,"  which  was  adapted 
by  Clara  Beranger  from  Stevenson's 
classic  of  dual  personality  and  has  John 
Barrymore  as  the  star.  In  the  role 
which  Richard  Mansfield  made  famous 
on  the  stage,  Mr.  Barrymore  does  some 
of  the  highly  dramatic  acting  for  which 
he  has  achieved  renown,  and  in  the 
portrayal  of  the  good  and  the  evil  man, 
he  has  rare  opportunities  to  shew  his 
versatility. 

Martha  Mansfield,  of  Midnight  Frolic 
fame,  is  Mr.  Barrymore's  'eading  woman. 
Other  members  of  the  cast  include  Bran- 
don Hurst,  J.  Malcolm  Dunn,  Cecil 
Clovelly,  Charles  Lane,  George  Stevens 
and  Nita  Naldi  of  the  Century  Midnight 
Whirl. 

No  exteriors  were  made  for  "Dr.  Jekyll 
and  Mr.  Hyde,"  as  it  was  impossible  to 
find  locations  in  New  York  like  London 
of  1860,  and  so  street  after  street,  master 
pieces  in  studio  sets,  were  built  in  the 
studios  of  the  Famous  Players-Lasky 
Corporation  by  the  art  decoration  de- 
partment. A  music  hall  of  London  of 
1860,  accurate  in  every  detail,  was  one 
of  the  most  pretentious  sets  built.  Roy 
Overbaugh  was  the  cameraman  and 
Lovett  was  assistant  director. 


January  24,  1920 


THE   MOVING   PICTURE  WORLD 


583 


New  York  Capitol  Schedules  Fourth 

Goldwyn  Feature;  Two  Soon  to  Show 


FROM  the  great  number  of  current 
releases  submitted  each  week  for 
consideration,  E.  J.  Bowes,  man- 
aging director  of  the  Capitol  Theatre, 
New  York,  has  selected  two  more  Gold- 
wyn pictures  for  presentation  at  an 
early  date.  They  are  "Pinto,"  starring 
Mabel  Normand  and  "The  Paliser  Case," 
starring  Pauline  Frederick.  This  makes 
four  Goldwyn  productions  chosen  as 
feature  attractions  for  the  Capitol  since 
it  was  opened  in  the  fall.  The  others, 
which  played  to  record-breaking  crowds, 
were  Rex  Beach's  "The  Girl  From  Out- 
side" and  Mabel  Normand  in  "Jinx." 

Manager  Bowes  booked  the  pictures 
immediately  after  the  private  showings 
in  the  projection  room  at  the  Capitol 
and  soon  will  decide  on  the  weeks  for 
their  presentation. 

Date  to  Be  Selected. 
"The  Paliser  Case,"  from  the  novel  by 
Edgar  Saltus  and  the  first  picture  di- 
rected by  William  Parke  for  Goldwyn, 
promises  to  be  classed  among  the  pow- 
erful dramas  of  the  season.  The  plot 
is  a  remarkable  piece  of  adroit  construc- 
tion which  maintains  the  elements  of 
mystery  and  suspense  through  five  reels 
of  vital  action  in  which  Miss  Frederick 
gives  one  of  the  most  intense  emotiorial 
character  portrayals  of  her  entire 
screen  career.  The  question  of  who 
committed  the  murder  around  which  the 
story  centers  is  not  answered  until  the 
close  of  the  drama. 

Unlike  "Jinx,"  but  equally  strong  in  its 
comedy  points,  is  Mabel  Normand's 
"Pinto"  written  and  produced  by  Vic- 
tor Schertzinger,  who  gave  the  Goldwyn 
comedienne  the  role  of  a  girl  of  the 
western  plains.  The  opening  scenes  are 
laid  in  the  west,  but  through  a  novel 
set  of  circumstances,  the  heroine  is 
brought  east  where  she  rough-rides 
into  high  society. 


Versatile  Jimmy  Becomes 
United  Picture  Manager 

JAMES  B.  KELLY,  "Smiling  Jimmy," 
former  special  sales  representative 
of  General  Manager  Harry  Berman, 
of  Universal  Film  Exchange,  Inc.,  re- 
cently resigned  to  accept  the  manage- 
ment of  the  northern  and  western  part 
of  New  York  State  for  the  United  Pic- 
ture Theatres  of  America,  with  head- 
quarters at  Buffalo. 

Although  little  is  known  of  Mr.  Kelly 
in  the  East,  with  the  possible  exception 
of  the  western  Pennsylvania  and  Ohio 
territories,  south  of  the  Mason  and 
Dixon  line  and  west  of  the  Mississippi 
River  he  is  known  to  nearly  every  ex- 
hibitor, having  managed  exchanges  for 
Universal,  General  and  other  coiTcerns 
at  Atlanta,  Jacksonville,  New  Orleans, 
Dallas,  Oklahoma  City  and  St.  Louis, 
also  having  had  some  experience  as  a 
special  representative  on  the  Coast. 

In  securing  the  services  of  Mr.  Kelly, 
the  United  has  obtained  a  man  of  wide 
experience,  not  only  in  the  exchange  end 
of  the  game,  in  which  he  has  been  for 
the  past  ten  years,  but  also  a  success- 
ful exhibition.  Previous  to  that,  his  ex- 
perience as  an  executive  with  several 
well  known  commercial  enterprises  also 


gives  him  a  "strangle  hold"  on  nearly 
any  condition  that  may  arise. 

Many  readers  have  become  interested 
in  "Jimmy's"  articles  that  have  appeared 
in  this  paper  along  salesmanship  and 
distribution  lines,  these  being  both  en- 
terprising, instructive  and  amusing,  and 
we  look  forward  to  more  "Kelly"  stories 
in  the  near  future. 


Kaufman  Resigns  to  Be 

Independent  Producer 

ALBERT  A.  KAUFMAN,  who  was 
one  of  the  original  officers  and 
organizers  in  the  Famous  Players 
Film  Company  and  a  director  in  the 
Famous  Players-Lasky  Corporation,  has 
resigned  his  connection  with  the  cor- 
poration and  will  enter  the  field  of  in- 
dependent producers. 

The  announcement  was  not  altogether 
a  surprise  to  Mr.  Kaufman's  many 
friends  as  they  were  aware  that,  upon 
the  completion  of  his  mission  as  a  spec- 
ial representative  of  the  corporation  in 
Great  Britain  arranging  for  the  British 
st>:dios  of  the  company,  he  had  several 
times  announced  his  inclination  to  enter 
the  producing  field  upon  his  own  re- 
sources. 

Five  Made  Record  in  Army. 

At  the  outbreak  of  the  war,  Mr.  Kauf- 
man was  eastern  studio  manager  of  the 
Famous  Players-Lasky  Corporation.  He 
enlisted  for  service  and  made  a  splendid 
record  in  the  Signal  Corps,  leaving  the 
service  with  the  rank  of  captain.  Mr. 
Kaufman  was  requested  by  Jesse  L. 
Lasky  to  return  to  London  and  estab- 
lish the  British  studios.  A  month  ago 
Mr.  Kaufman,  having  completed  the  pre- 
liminary work,  returned  to  New  York. 
Since  then  he  has  made  a  trip  to  Cal- 
ifornia and  intends  leaving  again  for 
California  in  a  few  days. 

Mr.  Kaufman  is  a  brother-in-law  of 
Adolp  Zukor.  He  has  been  associated 
with  Mr.  Zukor  in  different  enterprises 
for  fifteen  years  and  always  has  been 
credited  with  a  share  in  the  success  of 
the  Famous  Players  Film  Company.  His 
acquaintance  among  artists  and  direct- 
ors is  very  wide. 

Mr.  Kaufman  explained  that  in  sev- 
ering his  connection  with  Famous  Play- 
ers-Lasky Corporation  he  was  leaving 
with  the  very  best  of  feeling  between 
himself  and  the  officers  of  the  company. 
He  said  that  soon  after  his  arrival  in 
California  he  will  make  a  more  detailed 
announcement  of  his  future  plans. 

Pathe  Has  New  One-Sheet 

for  Its  Special  Pictures 

THE  progressive  exploitation  policy 
of  Pathe  will  take  another  step 
forward  shortly  when  a  novelty 
in  the  way  of  one  sheets  will  be  intro- 
duced to  exhibitors.  Beginnig  with  the 
release  of  "Other  Men's  Shoes,"  Edgar 
Lewis's  first  big  production  for  Pathe 
distribution,  which  is  set  for  release  on 
February  1,  Pathe  will  issue  an  additional 
rotogravure  one  sheet  on  each  of  its 
extra  special  offerings.- 

This  poster  will  contain  punch  scenes 
from  the  picture,  with  a  carefully  writ- 


ten sales  talk  directed  for  public  con- 
sumption. It  will  be  artistically  pro- 
duced, so  that  it  can  take  the  place 
of  costly  and  sometimes  ineffective  lobby 
displays,  and  will  make  a  fine  window 
display  in  addition.  Many  exhibitors 
have  been  suggesting  such  an  arrange- 
ment, but  owing  to  the  cost  Pathe  was 
obliged  to  get  the  sentiments  of  a  large 
portion  of  its  patrons  before  embark- 
ing on  its  novel  plan. 

These  posters  will  be  issued  only  on 
extra  specials,  in  which  class  of  Pathe 
releases  will  be  found  attractions  of 
the  merit  of  "Oh,  Boy,"  "The  Thirteenth 
Chair,"  "A  Woman  of  Pleasure,"  "Fight- 
ing Cressy,"  "The  Gay  Old  Dog,"  "The 
Right  to  Lie,"  "The  World  Aflame"  and 
"Other  Men's  Shoes."  The  captions  for 
these  one  sheets  will  be  written  by 
men  of  proved  showmanship  capacity. 


Christine  Mayo  Engaged 

With  Marshall  Neilan 

CHRISTINE  MAYO  has  been  en- 
gaged by  Marshall  Neilan  for  a 
prominent  part  in  his  second  in- 
dependent production,  which  is  now  in 
the  making  at  the  Fairbanks'  studio  in 
Hollywood. 

Miss  Mayo  has  recently  come  to  the 
front  as  one  of  the  screen's  best  actress- 
es, and  in  the  coming  picture  she  will 
have  a  part  which  will  offer  her  excep- 
tional opportunity  to  display  her  best 
talents  as  a  vampire. 

She  has  been  cast  for  the  part  of  a 
divorcee,  who,  because  of  her  previous 
matrimonial  troubles  is  not  in  favor 
of  marrying  again,  and  advises  the  hero 
of  the  story,  who  is  her  friend,  against 
entering  the  bonds  of  wedlock.  Because 
of  her  friendship  for  the  young  man, 
which  is  purely  platonic,  she  is  mis- 
understood by  a  small  town  community 
and  ostracized  from  the  social  set. 

Miss  Mayo  entered  pictures  after  a 
short  career  on  the  stage,  during  which 
she  played  leading  roles  in  "Excuse 
Me,"  "The  Concert"  and  "Seven  Keys  to 
Baldpate." 

Her  best  known  pictures  are  "Mother's 
Confession,"  "A  Fool's  Paradise,"  "Two 
Men  and  a  Woman"  and  "Who's  Your 
Neighbor  ?" 


Christine  Mayo 

Engaged  by  Marshall  Neilan  for  featured 
roles. 


584  ,  THE    MOVING    PICTURE   WORLD  January  24,  1920 


(Continued  from  pane  oTT.) 
tre  Co..  Empire  Theatre;  J.  A.  Ackerman. 
manager,  Glenway  Theatre;  Imperial 
Amusement  Co.,  Imperial  Theatre;  Lincoln 
Amusement  Co..  Lincoln  Theatre:  Nord- 
land  Amusement  Co.,  Nordland-Plaza  The- 
atre- Norwood  Theatre  Co..  Norwood 
Theatre;  Herman  J.  Bley.  Valley  Theatre; 
Woodward  Theatre  Co.,  Vine  Street  The- 

°^*Cleveland  exhibitors  are:  Amphion 
Amusement  Co..  Amphion  Theatre:  H. 
Balrd,  Ball  Park  Theatre;  Union  Play- 
house and  Amusement  Co..  Bijou  Dream 
Theatre;  Dennison  Square  Amusement  Co.. 
Denison  Square  Theatre:  Doan  Amuse- 
ment Co.,  Doan  Theatre;  Feer  Theatre  Co.; 
Atlas  Amusement  Co.,  Lakewood.  Knicker- 
bocker and  Metropolitan  theatres;  Milo 
Theatre  Co..  Milo  Theatre:  Stillman  In- 
vestment Co..  Stilman  Theatre;  Western 
Amusement  Co..  Sun  Theatre. 

Exhibitors   from   Otlier  States. 

Other  exhibitors  are:  F.  Herboltzheimer, 
Columbia  Theatre:  Eastern  Amusement 
Co.,  Eastern  Theatre;  De  Luxe  Theatre 
Co..  Northern  Theatre;  S.  M.  Dickinson, 
Victoria  Theatre,  all  of  Columbus;  J.  A. 
Longnecker.  Eatonia  Theatre.  Eaton;  Wil- 
liam M.  Tallman,  Ceramic  Theatre,  East 
Liverpool:  O.  J.  Bannon,  Bannon  Theatre, 
Elyria;  Jewel  Photoplay  Co..  Jewel  Thea- 
tre, Hamilton;  C.  E.  King,  Johnsonia  Thea- 
tre. Leesburg;  W.  S.  Butterfield.  Regent 
Theatre.  Lima;  George  Mailers,  Star  The- 
atre, Lima:  Stanley  Lawmill.  Majestic  The- 
atre, London;  C.  &  M.  Amusement  Co., 
Putnam  and  Strand  theatres,  Marietta  and 
Cambridge;  Marion  Photoplay  Co.,  Marion 
and  Southern  theatres,  Marion  and  Bucy- 
rus:  B.  Tudelevitz  and  G.  Willis.  Princess 
Theatre,  Medina:  Theodore  Chifos,  Sorg's 
Opera  House,  Midletown;  E.  T.  Wingard, 
Pastime  Theatre.  Montepelier;  Harris  & 
Smoots.  Vine  Theatre.  Mt.  Vernon;  S.  S. 
Steenrod.  Majestic  Theatre,  Nelsonville; 
George  M.  Fenberg,  Auditorium.  Newark: 
Roy  C.  Hale.  Opera  House  Theatre,  New 
Vienna:  Piqua  Amusement  Co..  Mays  Opera 
House.  Bijou  and  Strand.  Piqua;  A.  J.  Holt, 
Pendrola  Theatre.  Lockland  and  Reading; 
A.  J.  Goffinet,  Opera  House.  Rittman;  Ben- 
nett &  Partlow.  Majestic  Theatre,  Tippa- 
canoe  City. 

Toledo  exhibitors  are:  G.  J.  Huepen- 
becker.  Bijou  Theatre;  Liberty  Moving 
Picture  Theatrical  Co..  Liberty  Theatre; 
Broadway  Amusement  Co.,  Lyric  Theatre; 
Mrs.  Julia  Stable,  Mystic  Theatre;  August 
Nex,  Overland  Theatre;  Harry  B.  Albright; 
Palm  Theatre;  Valentine  Theatre  Co.,  Val- 
entine Theatre;  Walter  L.  Grudzenski, 
White  Eagle  Theatre. 

Others  are:  Sam  Albert,  Mystic  Theatre, 
Utica;  Wm.  Standen,  Broad  Street  Thea- 
tre, Wadsworth;  Abraham  Bros.,  Vaudette 
Theatre,  Wapakoneta;  J.  J.  Murray,  Opera 
House.  Warren;  C.  B.  Johnson.  Wonder- 
land Theatre,  Washington  Court  House; 
Dome  Company,  Dome  Theatre,  Toungs- 
town;  Imperial  Theatre  Co.,  Inc.,  Imperial 
Theatre,  Zanesville. 


Lasky  Returns  Enthusiastic  Over 

New  Paramount-Artcraft  Specials 


Moore  Star  of  Movical  Comedy. 

Following  the  launching  of  Movical 
comedy,  the  first  of  which  "The  New 
Wizard  of  Oz"  and  "Movie  Girls'  Revue" 
is  now  playing  to  capacity  houses  in 
New  Jersey,  preparatory  to  its  introduc- 
tion on  Broadway,  comes  the  announce- 
ment that  Hopp  Hadley,  originator  of 
the  idea,  and  Frank  F.  Moore,  star  of 
the  "Wizard  of  Oz"  picture  and  well- 
known  vaudeville  and  musical  comedy 
favorite,  have  gotten  together,  with  the 
result  that  the  original  Scarecrow  of 
"Morton  and  Moore"  will  star  in  the 
Revue  in  connection  with  the  picture. 

Movical  comedy  holds  the  stage  and 
screen  at  the  Trent  Theatre,  Trenton, 
N.  J.  during  the  week  of  January  12, 
and  Frank  Moore,  himself,  leads  the 
Revue  and  jumps  from  screen  to  stage 
at  intervals  during  the  performance. 


FULL  of  enthusiasm  for  the  forth- 
coming Paramount  Artcraft  specials 
which  he  had  seen  in  the  making 
in  California,  Jesse  L.  Lasky.  first  vice- 
president  of  Famous  Players-Lasky  Cor- 
poration, in  charge  of  production,  has 
returned  to  New  York  following  a  stay 
of  several  months  on  the  Pacific  Coast, 
where  he  made  a  thorough  inspection 
of  the  corporation's  western  producing 
organization. 

"If  we  in  the  motion  picture  industry 
ever  thought  we  had  seen  the  limit  of 
the  big  motion  picture  production,"  said 
Mr.  Lasky,  "we  are  destined  to  be  pleas- 
antly surprised  in  the  next  few  months, 
for  the  rest  of  this  season  of  1920  will 
see  the  release  of  some  of  the  most  ar- 
tistic, spectacular  and  dramatic  pictures 
ever  put  on  the  screen.  The  hour  of 
the  big  special  has  struck,  and  the  vast 
army  of  motion  picture  lovers  all  over 
the  country  in  the  coming  months  will 
see  the  screen  rise  to  new  heights  of 
artistic  expression. 

"This  is  not  a  generality.  I  have  seen 
Cecil  B.  DeMille  making  'Why  Change 
Your  Wife?'  and  I  have  seen  this  won- 
derful picture  on  the  screen.  It  is  a 
strong  drama,  beautifully  done,  and  will 
prove  a  fitting  successor  to  other  big 
Cecil  De  Mille  successes. 

A  New  DeMille  Picture. 
"This  picture  has  in  its  cast  those 
splendid  artists,  Thomas  Meighan  and 
Gloria  Swanson,  and  has  been  produced 
with  the  lavishness  of  setting  and  cos- 
tuming which  has  come  to  be  associated 
with  Mr.  DeMille's  name.  Some  of  the 
most  beautiful  gowns  I  have  ever  seen 
are  in  this  production.  The  story  was 
written  by  William  DeMille  and  pre- 
sents a  phase  of  the  married  life  prob- 
lem. 

"Then  there  is  William  D.  Taylor's 
production,  'Huckleberry  Finn.'  Mr. 
Taylor  is  a  lover  of  Mark  Twain's  books 
and  he  has  closely  followed  the  text  of 
the  story.    Many  of  the  scenes  were 


photographed  en  the  Mississippi  River, 
on  the  actual  scenes  of  Mark  Twain's 
story. 

"George  Melford's  production  of  Jack 
London's  story,  'The  Sea  Wolf,'  is  an- 
other example  of  the  big  special  produc- 
tions which  exhibitors  can  look  forward 
to. 

"Treasure  Island"  Finished. 

"Maurice  Tourneur  has  finished  his 
production  of  'Treasure  Island,'  and  I 
promise  every  reader  of  Stevenson's 
book  that  the  picture  will  contain  all  the 
thrills  and  picturesqueness  that  made 
the  story  a  classic  of  English  literature. 

"George  Melford  has  started  his  pro- 
duction of  Roscoe  Arbuckle  in  'The 
Round-Up.'  I  predict  that  comedy  fans 
will  be  delighted  with  the  famous  come- 
dian's excursion  into  screen  drama  of 
feature  length. 

"William  DeMille  is  busy  on  his  spe- 
cial production  of  'The  Prince  Chap.' 
with  Thomas  Meighan  in  the  title  role. 
Mr.  Meighan's  sterling  abilities  make 
him  ideal  for  this  role  and  Mr.  DeMille 
is  planning  an  extraordinarily  lavish 
production. 

"Sydney  Chaplin  has  a  surprise  in 
store  in  his  picture,  'One  Hundred  Mil- 
lion.' Mr.  Chaplin  has  shown  me  some 
of  the  picture  and  has  told  me  of  things 
that  have  been  done  in  the  production 
of  it.  Some  of  it  was  made  in  France, 
some  of  it  in  England  and  some  on 
shipboard.  In  fact  it  is  an  international 
picture  and  will  have  an  international 
success. 

"Lois  Weber  is  busy  producing  the 
first  of  her  big  special  productions 
which  are  to  be  released  by  Paramount 
Artcraft.  The  picture  has  not  been 
titled  yet.  Miss  Weber  is  one  of  the 
really  big  directors  and  her  genius  for 
interpreting  life  in  the  terms  of  the 
mass  is  unique. 

"After  completing  'The  Copperhead' 
in  the  East,  Charles  Maigne  went  to 
California  and  started  work  on  Robert 
W.  Chambers'  great  story,  'The  Fight- 
ing Chance.'" 


Pussy   in   the  Pocket 

Bill   Russell   and   Mary   Thurman.  much 
"petted"  in  their  American.  "The 
Valley  of  To-morrow." 


Pays  for  Ford  Weekly 

Full  Year  in  Advance 

THE  first  exhibitor  in  St.  Louis  to 
use  the  Ford  Educational  Weekly 
from  the  opening  issue,  and  con- 
tinue without  a  break  is  the  distinction 
accorded  to  Jack  Sweeny,  manager  of 
the  Central  Thetre. 

Mr.  Sweeny  realized  the  value  of  the 
Ford  Weekly  immediately  on  its  screen- 
ing when  it  was  first  offered  to  ex- 
hibitors. Every  issue  from  the  first  to 
the  last  release  has  been  shown  on  the 
Central's  screen,  each  for  a  seven-day 
period.'  As  a  matter  of  fact  the  patrons 
of  the  Central  look  for  the  Ford  just 
as  they  look  for  a  seat,  and  the  absence 
of  either  would  be  an  equal  calamity. 

As  a  further  testimonial  to  the  value 
of  the  Ford  Educational  Weekly,  Mr. 
Sweeney  visited  the  St.  Louis  ofRce  of 
Goldwyn,  who  distribute  the  film,  early 
New  Year's  Day,  with  his  check  for  the 
entire  year's  service  in  advance,  and  had 
the  honor  of  affixing  his  signature  to 
the  first  1920  Ford  contract  issued  by 
the  St.  Louis  office. 


January  24,  1920 


THE   MOVING   PICTURE  WORLD 


585 


Items  of  Interest  to  Exporters 


Big  Deal  Closed  by  Howells  for 

Circuit  Films  in  South  America 

DAVID  P.  HOWELLS,  INC.,  has  closed  one  of  the  largest  film  deals  recorded 
in  the  annals  of  Latin-American  motion  picture  history.  As  a  result  of  this 
contract  the  Howells  organization  has  sold  the  exclusive  rights  for  First 
National  productions  for  South  America,  or,  to  be  more  explicit,  for  Argentina, 
Chile,  Uruguay,  Paraguay,  Brazil,  Peru,  Bolivia  and  Ecuador,  to  the  enterprising 
firm  of  Natalini  &  Company,  with  headquarters  in  Buenos  Aires  and  Rio  de  Janeiro, 
and  branches  in  every  one  of  the  important  centers  throughout  South  America. 

The  figures  involved  were  possibly  the  largest  single  amount  ever  changing 
hands  in  one  single  Latin-American  motion  picture  deal.  Charles  F.  Hale,  the 
Natalini  New  York  representative,  signed  the  contracts  for  his  principal. 

The  aggressiveness  and  steady  progress  of  the  Howells  organization  has  been 
one  of  the  noteworthy  developments  of  the  past  year  in  export.  Roberto  Natalini 
occupies  a  similar  niche  in  the  film  history  of  Latin  America.  In  the  last  few 
years  he  has  conducted  the  film  business  in  a  way  that  has  surprised  some  of  the 
more  conservative  elements  engaged  in  the  film  business  throughout  this  territory. 

Starting  with  Argentina,  Uruguay  and  Paraguay  he  soon  became  connected 
with  the  biggest  in  pictures.  Among  his  earliest  purchases  were  the  First  National 
Charlie  Chapin  productions,  first  for  the  three  countries  already  cited  and  later  for 
Brazil  as  well.  In  addition,  he  has  exclusive  rights  to  certain  of  the  Fox  special 
productions,  such  as  "Les  Miserables." 

It  is  a  distinct  feather  in  his  cap  that 
he  should  now  hold  the  exclusive  rights 
for  such  well-known  First  National  stars 
as  Mary  Pickford,  Norma  Talmadge, 
Constance  Talmadge,  Katherine  McDon- 
ald, Jack  Pickford,  Charles  Ray,  the 
First  National  D.  W.  Griffith  produc- 
tions, the  new  King  Vidor  productions, 
the  Marshall  Neilan  productions  and  the 
Henry  Lehrman  comedies. 

The  Howells  organization  announced 
the  closing  of  this  deal  with  a  six-page 
splash  in  the  advertising  pages  of  this 
issue  of  Cine-Mundial. 


Bernstein  Delays  Sailing. 

Jesse  Bernstein,  general  manager  of 
the  Trans-Regional  Trading  Corporation 
which  controls,  amongst  other  mechan- 
ism; the  foreign  rights  on  the  Automa- 
ticket  Register,  has  set  back  his  sailing 
to  Europe.  He  now  has  arranged  to 
catch  the  January  28  steamer.  While 
there,  he  will  decide  the  firm  which 
will  handle  this  very  important  and 
necessary  theatre  ticket  booth  adjunct 
throughout  the  United  Kingdom.  France, 
Germany,  Belgium,  Switzerland  and 
Spain  will  be  taken  up  while  he  is  on 
the  continent,  and  he  will  also  confer 
with  the  buyers  who  have  already 
closed  for  his  product  elsewhere 
throughout  Europe.  While  away,  the 
Trans-Regional  offices  will  be  managed 
by  Mr.  Bosworth.  his  able  lieutenant. 


Bachmann  Back  from  West. 

J.  G.  Bachmann,  who  has  done  quite 
some  buying  of  worlds  rights  for  mo- 
tion picture  production  from  time  to 
time,  has  returned  to  his  New  York 
office  after  a  three  week's  trip  to  Los 
Angeles.  Mr.  Bachmann  has  other  en- 
terprises in  addition  to  his  film  buying 
and  will  bear  close  watching  from  now 
on.  Though  he  is  familiar  and  has  been 
connected  with  the  industry  since  it 
early  days  it  is  a  reasonable  assumption 
that  he  will  be  more  active  in  the  film 
end  of  his  enterprises  than  heretofore. 


Inter-Ocean  to  Spring  Big  News. 

Though  the  Inter-Ocean  Film  Com- 
pany is  not  ready  yet  to  make  a  formal 
announcement,  it  will  behoove  the  trade 
to  keep  an  eagle  eye  on  Gus  Schlessin- 
ger,  manager  of  the  film  export  depart- 
ments, and  Gene  Kaufman,  manager  of 
accessory  department  of  this  pioneer 
film  export  tfoncern.  There  is  much  ac- 
tivity at  218  W.  42nd  Street  at  this  time, 
and  in  addition  to  news  from  President 
Paul  Cromelin,  now  in  London,  there 
will  be  a  weighty  announcement  shortly, 
from  Mr.  Newgass.  This  firm  has  at  all 
times  been  a  very  fast  mover  but  this 
time  will  make  the  biggest  announce- 
ment of  its  career. 


Ramms  Makes  Bow. 

Joseph  R.  Miles,  one  of  the  best  and 
most  favorably  known  of  American 
film  exporters,  now  reaches  the  export 
trade  under  the  film  name  of  Rafnms 
Inc.;  this  in  addition  to  his  several  other 
enterprises.  Associated  with  him  in 
Ramms.  is,  among  others,  his  brother 
Herbert.  The  firm  now  located  in  the 
Candler  Building  will  shortly  take  offices 
in  the  Leavitt  Building,  independently 
of  Joe  Miles'  quarters  in  the  Candler 
Building. 


Glucksmann  Moves  Offices. 

Jacobo  Glucksmann  is  now  occupying 
his  new  offices  on  the  twelfth  floor  of 
the  Candler  Building.  It  is  easy  to  un- 
derstand how  the  expansion  in  his  buy- 
ing for  the  firm  of  Max  Glucksmann  a 
well  as  of  his  own  increased  personal 
world  rights  buying  activities,  have 
necessitated  a  larger  office. 


Rachmann  Reaches  Continent. 

Samuel  Rachmann,  of  the  Atlantic 
Cinema  Corporation,  has  cabled  to  head- 
quarters in  New  York  announcing  safe 
arrival  to  the  Continent.  He  has  already 
joined  Ben  Blumenthal. 


Smith  Joining  Goldwyn. 

On  February  1,  A.  George  Smith  for 
many  years  an  important  executive  with 
the  South  African  Film  Trust'  and  In- 
ternational Photoplays  Corporation  will 
join  Goldwyn  as  British  representative, 
with  headquarters  in  London.  A  com- 
plete announcement  regarding  the  fu- 
ture activities  of  Mr.  Smith  will  no 
doubt  soon  emenate  from  the  Goldwyn 
offices.  In  the  meantime  it  will  suffice 
to  say  that  Mr.  Smith  leaves  his  former 
associates  only  because  of  the  unusual 
opportunity  and  offer  provided  by  the 
Goldwyn  corporation. 


Allen  in  New  Quarters. 

L.  H.  Allen  is  another  exporter  who 
is  moving  his  business  offices.  He  has 
secured  half  of  the  fourth  floor  of  the 
Leavitt  Building,  formerly  occupied  by 
the  Fox  Film  Company,  and  is  gradually 
moving  into  this  new  location,  where, 
in  addition  to  a  suite  of  offices,  he  has 
a  private  projection  room.  His  suc- 
cessful selling  record  of  Vitagraph  pro- 
ductions in  the  foreign  markets  be- 
speaks the  highest  praise  for  Mr.  Allen 
and  it  is  a  pleasure  for  the  buyers  to 
note  that  he  is  handling  independent 
productions  in  increasing  numbers  for 
the  foreign  markets. 


Gillespie  Buying  More. 

J.  M.  de  Aragon,  head  of  the  film  ex- 
port department  of  Gillespie  Brothers 
&  Co.,  is  active  buying  the  Latin-Ameri- 
can rights  to  more  film  productions. 
His  latest  purchase  is  "The  Bandbox" 
which  features  Doris  Kenyon  in  its  lead- 
ing role.  "The  Bandbox,"  as  a  dramatic 
show,  enjoyed  an  uncommonly  popular 
vogue  in  New  York,  but  is  said  to  prove 
even  more  fascinating  with  Miss  Kenyon 
as  star.  Gibraltar  Productions  made  the 
feature. 


New  Mexican  Buyer  Arrives. 

Rafael  Cruz  Blanco  is  the  most  recent 
film  buyer  to  arrive  from  Mexico.  Sr. 
Blanco  has  for  a  number  of  years-  been 
an  exhibitor  of  prominence  with  head- 
quarters in  Mexico  City,  and  has  of  late 
gone  more  and  more  heavily  into  the 
distribution  of  feature  productions 
throughout  Mexico.  Since  arriving  in 
New  York  he  has  closed  several  deals 
and  is  making  his  headquarters  in  the 
office  of  Joseph  P.  Lamy. 


Lamy  Buying  Serials. 

Joseph  P.  Lamy  this  week  closed  foi* 
the  complete  Latin  American  exclusive 
rights  to  the  new  Helen  Holmes  serial, 
"The  Danger  Trail,"  produced  by  the 
Holmes  Productions  Inc.,  of  which  H. 
M.  Warner  is  president.  He  also  has 
secured  exclusive  Latin  American  rights 
to  "The  Screaming  Shadow"  which  fea- 
tures Ben  Wilson  and  Neva  Gerber  pro- 
duced by  Frank  Hall.  Met  Mr.  Lamy 
just  afcter  a  private  showing  of  the  first 
three  episodes  of  the  latter  productions 
and  were  impressed  with  his  enthusiasm 
regarding  it. 


586 


THE    MOVING    PICTURE  WORLD 


January  24,  1920 


First  National  Conclave 

(^Continued  from  page  552) 

the  much  desired  lather  the  visitor 
swore  at  first  gently  and  then  fiercely, 
but  there  was  no  tangible  result.  He 
blamed  the  soap  and  rubbed  all  the 
harder.   All  he  got  was  exercise,  which 

iiiiiniiiiiiriiiiiiiMiiiriiiiiiiiiiiiiiiiiiiiiiriiriiiitriiiiiilitiiliilliNiiitiiiitiiiiiitiiiiriiixiiiiiiiiiiiiiiiitiiiiiiiiititiiiiiill 


Robert  Lieber. 

Presided  at  sessions  of  First  National 
Exhibitors'  Circuit. 

■ntiniiiimiimmniiir)iiniiiiiiiiiiiiiiiiiiiiriiiiiiiiitiiriiiiiiiiiiiiiiiiiiiii<iiiiMiiitiiiiitiiiiiiiiiiiiiiiitiiiirtiiiiiiiiiiiil 

he  now  claims  he  did  not  particularly 
need. 

The  mid-westerner  took  it  out  on  the 
Pacific  coast,  however.  As  he  reached 
the  lobby  feeling  like  a  prize  fighter  all 
set  for  stepping  into  the  ring,  he  re- 
ceived a  telegram  from  a  nationally 
known  Oregonian  asking  that  a  suite 
of  rooms  be  reserved. 

The  mid-westerner  turned  to  the 
clerk  and  inquired:  "What's  the  dam- 
age on  the  best  suite  of  rooms  avail- 
able?" 

"Seventy-five  dollars  a  day,"  was  the 
response. 

"Taken,"  said  the  mid-westerner. 

Later,  when  the  Oregonian  arrived,  a 
party  of  his  friends  accompanied  him 
to  his  suite  to  observe  the  fireworks. 

The  exhibitor  strolled  through  the 
series  of  rooms,  his  face  wreathed  in 
smiles. 

"Blank,"  he  said,  "I  don't  know  how 
I'll  be  able  adequately  to  thank  you  for 
your  kindness.  This  surely  is  mighty 
fine." 

*   *  * 

Siegmund  ("Pop")  Lubin  has  made 
daily  calls  on  the  visiting  film  men. 
"Pop"  has  been  a  resident  of  Atlantic 
City  for  thirty  years.  Asked  as  to  his 
intentions  for  the  future,  he  replied 
that  he  believed  he'd  have  to  get  back 
in  harness. 

"Do  you  know  I  am  the  first  man  to 
use  an  orchestra  to  accompany  pic- 
tures?" said  the  veteran.  "It's  a  fact.  I 
made  pictures  and  built  theatres  when 
there  were  not  many  picture  men  any- 
where. Yes,  I  was  on  the  coast  for  a 
couple  of  weeks.  It's  a  wonderful 
country  out  there  for  picture  making — 
the  only  place  for  all-year  woi  <.  Give 
my  best  regards  to  all  the  boys  in  New 
York." 

Among  the  fellow  veterans  to  greet 
"Pop"  was  Bill  Swanson. 


An  exchangeman  and  an  exhibitor 
were  talking  of  recent  pictures  that 
had  made  hits.  The  World  man  re- 
marked he  had  heard  a  party  of  New 
Jersey  praise  "Twenty-three  and  a  Half 
Hours'  Leave." 

"I'll  tell  you  a  story  about  that 
picture,"  said  the  exhibitor.  "This  is 
not  just  conversation.  I  saw  all  the 
documents  that  covered  the  case.  The 
exchange  oflfered  the  picture  for  $350 
for  a  week's  showing.  The  exhibitor 
said  he  would  pay  $250.  The  exchange- 
man  made  a  counter  proposal  that  the 
exhibitor  set  aside  his  week's  expenses, 
that  $350  be  allotted  to  the  exchange, 
and  that  after  the  two  sums  had  been 
covered  the  two  parties  split  fifty-fifty. 
The  exhibitor  agreed.  I  saw  the  check 
for  $927  which  the  exhibitor  gave  the 
exchangeman  in  settlement  above  $350. 
I  know  exhibitors  are  afraid  of  the 
percentage  stuff,  but  I'll  bet  there's 
one  man  I  know  whose  ideas  on  the 
subject  have  changed." 


Conference  of  Mayors 

Names  Four  Committees 

ANNOUNCEMENT  of  the  sub-com- 
mittees on  the  shoulders  of  which 
will  fall  the  burden  of  the  work 
during  the  next  few  weeks  to  come  and 

iniinitiitiiiilMiiiiiiiiiiiiriiiirimiiiiitiiiiitiniriifiiiiriiiiiiiiiitiriiiiiirilliliiiiiiiiiiiiitt(iuihiiiiiittiiriiii]rtitnii)i(T 


N.  H.  Gordon. 

One   of   keenest   showmen   in  attendance 
at  Traymore. 

up  until  the  introduction  of  bills  in  the 
New  York  State  Legislature,  which  will 
be  of  much  importance  to  the  motion 
picture  industry,  was  made  at  the  open- 
ing session  of  the  special  committee  in- 
stigated by  the  State  Conference  of 
Mayors  to  investigate  the  further  regu- 
lation of  pictures,  in  this  city  on  Thurs- 
day, January  15.  The  committee  mem- 
bers met  at  the  Waldorf-Astoria,  the 
luncheon  being  followed  by  a  short  talk 
by  Mayor  Walter  Stone,  of  Syracuse, 
and  William  P.  Capes,  of  Albany. 
The  sub-committee  as  named  were: 
State  censorship — Rex  Beach,  Ardsley- 
on-the-Hudson ;  R.  Andrew  Hamilton, 
of  Rochester,  and  James  P.  Holland,  of 
New  York,  president  of  the  State  Fed- 
eration of  Labor. 
National  Board  of  Review — Walter  W. 


Nicholson,  Syracuse;  the  Rev.  Charles  O. 
Judkins,  Glens  Falls;  Mrs.  N.  B.  Spal- 
ding, Schenectady. 

Present  laws — Gabriel  L.  Hess,  New 
York;  Mary  G.  Peck,  New  York,  and 
A.  E.  Smith,  New  York. 

Local  regulations — Dr.  Everett  D. 
Martin,  New  York;  Mrs.  Howard  Gans, 
representing  the  Federation  of  Child 
Study,  and  Walter  Hayes,  of  Buffalo. 

In  his  short  talk  to  members  of  the 
committee.  Mayor  Stone  said  that  he 
earnestly  hoped  that  the  committee 
would  make  a  careful  study  of  the  situ- 
tion  in  this  state,  and  that  it  should  be 
entirely  free  from  all  bias,  if  good  was 
to  be  accomplished.  The  speaker  em- 
phasized the  necessity  of  study  from 
every  angle,  and  when  conclusions  were 
reached,  they  should  be  reported  to  the 
conference  with  such  recommejidations 
as  were  deemed  necessary  in  shaping 
bills  that  will  be  introduced  in  the  legis- 
lature, backed  by  the  conference.  These 
will  not  only  embrace  state-wide  regu- 
lation, but  will  also  include  such  regula- 
tion of  motion  pictures  as  may  be 
deemed  necessary  for  cities  themselves 
to  act  on. 

During  the  morning  Mayor  Stone  had 
a  long  talk  with  F.  H.  Richardson,  edi- 
tor of  the  projection  department  of 
Moving  Picture  World,  relative  to  th< 
projection  part  of  the  situation. 

Thursday  afternoon  was  spent  visiting 
several  of  the  larger  studios.  Friday 
was  given  over  to  committee  meetings. 
Later  sessions  will  be  held  in  Albany. 


Americanization  Campais:n 

(Continued  from  page  565) 

.Adolph  Zukor,  Harry  M.  Crandall,  Ma- 
jor R.  W.  Pullman,  William  A.  Brady, 
D.  W.  Griffith,  A.  H.  BanzhafT,  C.  C. 
Pettijohn,  R.  A.  Rowland,  Alfred  S. 
Black,  Jesse  L.  Lasky,  Arthur  S.  Friend, 
John  C.  Flinn,  John  M.  Quinn,  William 
Wright,  Frank  J.  Marion,  Walter  W.  Ir- 
win, Commodore  J.  Stuart  Blackton,  B. 
N.  Busch,  William  Fox,  Marcus  Loew, 
Samuel  Goldwyn,  Paul  Gulick,  Guy  Em- 
pey,  George  Blaisdell,  Eleck  John  Lud- 
vigh,  William  A.  Johnston,  Lesley  Ma- 
son, John  G.  Lynch,  Herbert  Kaufman, 
Frank  R.  Wilson,  Rowland  Rogers,  B. 
S.  Moss,  Mark  M.  Dintenfass,  Frederick 
H.  Elliott,  Royal  K.  Fuller  and  Jack  S. 
Connolly. 


 mijiiiiiiiiiiit  niiriTimitliHniiiiitiriinriiiitimmniiintiHwiiimiwiiniiwwMmm 


Sigmund  ("Pop")  Lubin. 
Veteran  picture   man   on   the  Boardwalk 
between  sessions. 


January  24,  1920 


THE    MOVING   PICTURE  WORLD 


587 


Public  Now  Shops  In  Newspapers, 

Marshall  Neilan  Tells  Exhibitors 


MARSHALL  NEILAN,  in  discussing 
the  motion  picture  patron  of  to- 
day, points  out  that  the  day  of 
"running  around  the  corner  to  the  mov- 
ies" is  rapidly  disappearing,  that  the 
motion  picture  public  is  now  going  out 
of  its  way  to  see  a  good  film  and  that 
there  has  become  evident  a  tendency 
to  "shop  in  the  newspapers"  for  its  en- 
tertainment the  same  as  it  does  for  its 
dry-goods  bargains  and  sales,  its  choice 
of  theatrical  attractions,  its  base-ball 
games  and  its  furniture. 

"The  motion  picture  public,  to  a  very 
large  extent,  has  become  extremely  dis- 
criminating in  the  selection  of  its  en- 
tertainment just  as  it  is  in  the  purchase 
of  merchandise,"  he  says.  "The  day  of 
running  around  the  corner  to  the  picture 
theatre  is  disappearing  and  people  will 
gladly  walk  two  or  three  blocks,  yes, 
and  take  a  car  to  go  downtown,  avoid- 
ing inferior  shows,  in  order  to  get  good 
entertainment. 

Show  Discrimination. 

"Time  was  when  any  picture  show  was 
a  picture  show.  Today  they  are  looking 
for  good  picture  shows.  The  public  is 
selecting  its  entertainment  and  bases  its 
selection  on  past  performances  of  the 
director,  the  star,  the  author  and  even 
the  lesser  lights  in  the  productions. 
This  is  the  best  thing  that  could  happen 
for  the  industry,  as  it  proves  an  in- 
centive to  those  who  desire  to  present 
their  best  efforts. 

"People  have  become  thoroughly  edu- 
cated in  turning  to  the  pages  of  the 
newspapers  for  their  daily  purchases — • 
including  the  buying  of  screen  enter- 
tainment. For  many  people  it  has  be- 
come just  as  impracticable  to  walk  into 
any  motion  picture  theatre,  sit  down 
and  expect  a  good  show  as  it  is  to  drop 
into  a  five-and-ten-cent  store  and  expect 
to  buy  a  baby  grand  piano. 

Paper  the  First  Medium. 

"The  newspaper  is  the  first  medium 
the  exhibitor  should  consider.  It  should 
be  the  foundation  of  his  advertising. 
Billboards,  electric  signs  and  other 
forms  of  outdoor  advertising  are  effec- 
tive, yes,  highly  essential.  However, 
when  the  family  at  home  in  the  evening 
wishes  to  see  'The  River's  End,'  for  in- 
stance, they  don't  send  Sonny  down  the 
street  to  look  at  the  billboards  .and 
see  where  the  picture  is  playing,  but 
they  pick  up  the  newspaper  and  find  out. 

"  With  this  'shopping  instinct'  so  evi- 
dent on  the  part  of  the  great  majority 
of  the  American  people — particularly 
among  the  class  which  comprises  the 
motion  picture  public — it  is  only  natural 
that  screen  entertainment  is  being  pur- 
chased to  an  ever-increasing  extent 
through  the  channels  of  the  daily  press." 


New  Daylight  Bill  Introduced. 

Another  bill  "to  save  daylight  in  the 
first  zone  so  as  to  encourage  the  estab- 
lishment of  home  gardening  and  for 
other  purposes,"  has  been  introduced 
in  the  Senate  by  Senator  Walter  J. 
Edge,  of  New  Jersey.  This  measure 
provides  that  within  the  first  zone  as 
established  by  the  daylight  saving  4aw 
which  was  repealed  last  year  the  stand- 
ard time  shall  be  advanced  one  hour  at 


two  a.  m.  of  the  last  Sunday  in  April  of 
each  year  and  retarded  one  hour  at  two 
a.  m.  of  the  last  Sunday  in  September 
of  each  year.  It  has  been  referred  to 
the  Senate  Committee  on  Interstate 
Commerce  for  consideration. 


Kunkel  to  Assist  Cooper. 

Wally  Van,  supervising  director  with 
the  Benny  Leonard  serial,  "The  Evil 
Eye,"  written  by  Roy  L.  McCardell  and 
J.  Gordon  Cooper,  who  will  direct  the 
Benny  Leonard  serial  under  Mr.  Van's 
supervision,  has  engaged  Glenn  Kunkel 
to  assist  in  directing. 

Work  on  the  serial  has  been  started 
at  the  Thirty-eighth  street  studio.  The 
first  two  episodes  will  be  completed  be- 
fore Supervisor  Van  and  Director 
Cooper  take  the  Leonard  company  on 
its  trip  to  the  Coast,  stopping  off  in 
every  important  city  between  here  and 
Los  Angeles  for  scenes. 


Edward   M.  fhilbrook 

Making  Philbrook  Travelventures  for 
Paramount. 


Paul  Allison  Is  Elected  Chairman 

of  Indianapolis  Exchange  Managers 


PAUL  ALLISON,  of  the  Doll-Van 
Corporation,  was  elected  chairman 
of  the  Indiana  Board  of  Motion  Pic- 
ture Exchange  Managers  for  the  year 
1920  at  a  recent  meeting  of  the  board 
at  the  Indianapolis  Chamber  of  Com- 
merce. Claud  Penrod,  of  Fox  Film  Cor- 
poration, will  be  vice-chairman,  and 
Floyd  Brown,  of  the  First  National  ex- 
change, was  elected  treasurer.  Miss 
Elsie  Green,  assistant  secretary  of  the 
Chamber  of  Commerce,  will  continue  as 
secretary  of  the  board. 

The  Indiana  board  was  organized  in 
August,  1918,  to  promote,  elevate  and 
advance  the  motion  picture  distributing 
business  and  to  co-operate  with  exhib- 
itors and  exchanges  in  ironing  out  any 
difficulties  that  might  arise  between 
them.  The  year  just  closed  has  been  an 
extremely  successful  one  for  the  organi- 
zation and  much  good  has  been  accom- 
plished. 

Non-Attendance  at  Meetings  Costly. 

The  board,  which  is  affiliated  with  the 
Chamber  of  Commerce,  was  formed  as 
a  result  of  an  idea  conceived  by  J. 
Schnitzer,  formerly  head  of  the  Uni- 
versal exchange  in  Indianapolis.  The 
first  officers  were  J.  G.  Connor,  of  Mu- 
tual Film  Corporation,  president;  H.  M. 
White,  of  World  Film  Corporation,  vice- 
president,  and  Floyd  Brown,  of  First 
National  Exhibitors'  Circuit,  treasurer. 

In  order  to  insure  a  good  attendance 
at  the  meetings,  which  are  held  every 
Friday,  the  board  has  adopted  a  rule 
that  any  member  who  is  absent  without 
a  legitimate  excuse,  which  has  to  be 
passed  on  by  the  entire  board,  has  to 
pay  for  the  lunches  of  every  member 
of  the  board.  The  member  who  fails  to 
arrive  at  the  meeting  on  scheduled  time 
has  to  buy  cigars  for  the  others. 
Compiled  Valuable  Information. 

The  members  of  the  board  are  ex- 
tremely enthusiastic  in  supporting  the 
various  activities  of  the  board  and  have 
co-operated  in  every  instance.  Com- 
plaints   and   grievances    of  exhibitors 


have  been  solicited  and  adjusted  to  the 
satisfaction  of  all  concerned.  One  of 
the  last  moves  of  the  board  was  the 
sending  out  of  a  questionaire  to  all  ex- 
hibitors, asking  for  detailed  informa- 
tion regarding  the  various  theatres  in 
Indiana.  This  information  will  enable 
the  board  to  compile  an  extensive  mail- 
ing list  and  will  also  give  it  much  valu- 
able information  concerning  the  mov- 
ing picture  business  in  Indiana. 

The  board  of  directors  for  the  new 
year  is  composed  of  the  newly  elected 
officers  and  R.  S.  Schrader,  of  the  Pathe 
exchange;  R.  W.  Abbott,  of  Universal; 
G.  W.  Wilson,  of  Bee  Hive  Film  Cor- 
poration, and  Samuel  Sax,  of  Select 


Big  First  Run  Houses  Book 
Hodkinson's  "The  Capitol" 

REPORTS  of  Tom  Moore's  week  of 
capacity  business  at  his  Strand 
Theatre,  Washington,  with  Leah 
Baird  in  Augustus  Thomas'  "The  Capi- 
tol," has  stimulated  interest  in  the  W. 
W.  Hodkinson  release,  Harry  Davis, 
the  successful  picture  showman,  having 
booked  it  for  immediate  presentation  at 
his  big  first  run  house,  the  Lyric,  and 
J.  E.  Pearce  for  his  Tudor  Theatre,  New 
Orleans.  The  Poli  organization,  on  the 
strength  of  the  excellent  results  ob- 
tained with  the  picture  at  its  Wilkes- 
Barre  house,  brought  the  Leah  Baird 
production  to  the  Poli  house  in  Scran- 
ton,  opening  to  crowded  houses. 

"The  Capitol"  was  well  received  at 
exhibitor  showings  in  all  Hodkinson  of- 
fices last  week,  the  production's  time- 
liness, its  engrossing  scenes  of  the  na- 
tional Capitol  and  its  interest-compel- 
ling story  of  politics  in  Washington 
just  when  the  political  pot  is  beginning 
to  boil  for  the  1920  presidential  cam- 
paign, impressing  exhibitiors  everywhere 
that  "The  Capitol,"  properly  advertised 
and  exploited,  should  prove  one  of  the 
year's  big  money-getters  as  well  as  an 
attraction  suitable  for  every  class  of 
picture  devotees. 


588 


THE    MOVING    PICTURE  WORLD 


January  24,  1920  t 


Allen  Brothers  Are  Fast  Opening 

New  Theatres  In  the  Canadian  West 


A  Devil   Among   the  Ladies 

Is  "Daredevil  Jack"  Demosey,  Pathe  serial 
star,  here  with  Rosemary  Theby  and 
Ruth  Roland. 


A NOTABLE  event  in  the  business 
progress  of  Messrs.  Jule  and  J.  J. 
Allen  of  Toronto  was  the  opening 
of  the  great  new  Allen  Theatre  at  Win- 
nipeg, Manitoba,  on  January  2,  under 
the  direct  management  of  Will  M.  Elli- 
ott, who  has  been  manager  of  the  fine 
Regent  Theatre,  a  Regal  enterprise  of 
Toronto,  for  fourteen  months.  The 
opening  of  the  new  house  found  the 
Aliens  in  possession  of  five  of  the  lead- 
ing theatres  of  the  Manitoba  capital,  in- 
cluding the  Allen,  Dominion,  Province, 
Gaiety  and  Bijou  theatres. 

The  opening  of  the  new  Allen  was  the 
occasion  for  many  special  activities  in 
local  theatre  circles.  Incidentally,  the 
new  theatre  has  a  number  of  distinctive 
details.  The  house  was  formally  dedi- 
cated by  ex-Mayor  Waugh,  of  Winnipeg, 
and  the  ceremony  included  the  reading 
of  a  considerable  number  of  telegrams 
from  film  celebrities,  including  Mabel 
Normand,  whose  feature,  "Upstairs,"  was 


the  opening  attraction;  Tom  Moore, 
Samuel  Goldwyn,  W.  W.  Hodkinson, 
Clara  Kimball  Young,  Jack  Pickford, 
Louise  Glaum,  Madge  Kennedy,  Pauline 
Frederick  and  Will  Rogers. 

Has  Oil  Burning  Furnace. 

The  new  theatre  is  equipped  with  an 
oil  burning  furnace,  which  was  installed 
by  the  Fess  Oil  Burning  Systems  of 
Toronto,  and  it  is  the  first  building  in 
Winnipeg  to  be  so  fitted.  A  large  under- 
ground reservoir  in  the  rear  of  the  struc- 
ture is  used  to  supply  fuel  for  the  furn- 
ace. A  unique  detail  is  an  electric  sig- 
nalling system  for  the  orchestra,  which 
consists  of  a  set  of  small  red,  white  and 
blue  bulbs  in  the  music  rack  for  each 
player,  by  means  of  which  the  director 
may  transmit  special  instructions  dui- 
ing  the  musical  accompaniment. 

The  large  Hilgrey-Lane  pipe  organ 
did  not  arrive  in  time  for  the  opening 
and  it  was  found  impossible  to  install 
some  of  the  aisle  lights,  but  otherwise 
the  theatre  was  practically  complete. 
The  new  Allen  has  no  less  than  four 
Powers  6B  projecting  machines,  and 
other  equipment  includes  a  double  Hert- 
ner  transverter.  Acme  screen,  two  Sim- 
plex ticket  sellers  and  two  Lightning 
coin  changers. 

Seats  2,000  People. 

The  theatre  accommodates  2,000  people 
and  has  a  balcony.  The  latter  feature 
was  eliminated  in  a  number  of  recent 
Allen  houses  by  the  adoption  of  the 
amphitheatre  style  of  architecture. 
Prices  for  the  Winnipeg  house  grade 
from  33  cents  to  65  cents  for  evening 
performances,  and  from  22  cents  to  35 
cents  for  afternoon  shows,  tax  included. 
\  small  portion  of  the  seats  are  reserved 
for  both  matinee  and  evening  perform- 
ances. 

Manager  Elliott  was  presented  with  a 
handsome  traveling  bag,  the  gift  of 
Toronto  admirers,  Phil  Kauffman  of 
Toronto,  managing  director  of  the  Se- 
lect Pictures  Corporation,  Ltd.,  making 
the  presentation. 


Adams  Circuit  Books  American  Films. 

W.  H.  Aiken,  an  American  representa- 
tive, reports  booking  "The  Hellion"  for 
fourteen  Iowa  theatres  of  the  Adams 
circuit  for  February  showing.  "Six  Feet 
Four"  ran  during  Christmas  week  in 
the  same  string  of  theatres,  Mr.  Aiken 
says  he  does  business  with  Mrs.  J.  W. 
Adams  who,  in  this  case,  the  "the  man 
to  see."  While  Mr.  Adams  is  scouting 
up  run-down  theatres,  buying  up  "lem- 
ons," his  wife  is  on  the  job  at  their 
headquarters,  transforming  them  into 
active  money-makers.  A  year  ago  there 
were  three  Adams  theatres.  Today, 
they  operate  fourteen. 


Rolin  Comedy  Has  "Kick"  to  It. 

One  of  the  complications  which  arises 
from  prohibition  is  shown  in  the  new 
Rolin  Comedy,  "The  Dippy  Dentist," 
which  Pathe  releases  January  25.  Ed- 
die Boland  and  "Sunshine  Sammy,"  the 
diminutive  chocolate  drop,  are  promi- 
nent in  the  cast,  as  is  the  Rolin  bulldog, 
who  performs  a  delicious  bit  of  comedy 
after  lapping  up  some  of  the  precious 
fluid. 


Universal  City  Has  Most  People 

On  Its  Payroll  Declares  Laemmle 


UNIVERSAL  CITY  is  going  ahead 
at  full  steam,"  said  Carl  Laem- 
mle after  he  had  returned  to  New 
York  from  the  West  Coast.  He  was 
enthusiastic  over  the  prospects  of  the 
new  year  and  spoke  of  extending  his 
company's  activities.  His  flying  tour  of 
inspection  of  the  Universal  studios  made 
him  very  optimistic  in  so  far  as  produc- 
tion progress  is  concerned. 

"Contrary  to  certain  unfounded  re- 
ports," said  Mr.  Laemmle,  "Universal 
City  has  more  people  on  its  payroll  at 
the  present  time  than  any  other  indi- 
vidual film  company  in  California.  If 
that  sounds  as  if  Universal  is  slacken- 
ing up,  well,  then  you  know  more  than 
I  do  about  my  own  organization. 

Many  Companies  Working. 

"When  I  was  out  there  I  found  the 
whole  place  working  at  high  efficiency. 
Everything  was  being  done  to  keep 
things  going  fast  and  big.  Every  de- 
partment was  working  at  full  pressure 
to  keep  up  with  the  unprecedented 
growth  in  business. 

"As  an  indication  of  what  we  are  do- 
ing, I  found  three  serial  companies 
working,  one  company  turning  out  Jewel 
pictures  and  no  less  than  six  companies 
producing  our  special  attractions.  This 
is  in  addition  to  the  numerous  com- 
panies turning  out  the  usual  number  of 
Universal  comedies,  westerns  and  other 
short-reel  subjects  If  this  sounds  like 
laying  down  on  the  job,  then  it  means 
that  other  companies  have  no  job  to 
lay  down  on. 

"Proud    of  Productions." 

"I  had  occasion  to  see  three  of  our 
future  feature  pictures  now  in  course  of 
cutting.  'The  Devil's  Pass  Key,'  'The 
Gorgeous  Canary'  and  The  Beautiful 
Beggar.'  I  can  unhesitatingly  say  that 
I  am  very  proud  of  these  productions. 
Universal  has  never  done  anything  bet- 
ter. 

"Strohetm's  masterful  direction  has 
made  'The  Devil's  Pass  Key'  a  picture  of 
unsurpassed  beauty  and  power  and  puts 


him  in  the  circle  of  the  world's  premier 
directors.  Tod  Browning,  too,  deserves 
special  credit  for  his  work  on  'The 
Beautiful  Beggar,'  Priscilla  Dean's  lat- 
est picture.  He  may  well  be  proud  of 
his  efforts,  for  his  five  months'  work 
on  this  production  are  justified  and  the 
picture  is  his  masterpiece. 

"  'The  Georgeous  Canary,'  with  Doro- 
thy Phillips,  surpasses  even  Universal's 
'Hearts  of  Humanity'  which  made  such 
an  unusual  record  throughout  the  coun- 
trv." 


J.  Warren  Kerrigan  Has  Big 
Support  in  "Live  Sparks" 

J WARREN  KERRIGAN'S  latest 
Robert  Brunton  production,  "Live 
•  Sparks,"  the  W.  W.  Hodkinson 
release,  is  marked  by  a  strong  support- 
ing cast. 

Fritzie  Brunette  is  again  seen  in  the 
leading  feminine  role.  Joseph  J.  Dow- 
ling,  one  of  America's  popular  charac- 
ter actors,  needs  no  introduction.  His 
work  as  Dave  Pratt  in  "Live  Sparks" 
is  eqwal  to  his  characterization  of  The 
Patriarch  in  George  Loane  Tucker's 
"The  Miracle  Man." 

John  Steppling,  playing  the  part  of 
Jacob  Abbott,  is  a  former  colleague  of 
E.  H.  Sothern  and  Louis  James.  Before 
joining  the  Kerrigan  company  he  starred 
in  a  series  of  Essanay  comedies.  Ex- 
cellent work  is  also  done  by  Roy  Laid- 
law,  in  the  character  of  Hiram  Craig. 
Laidlaw  formerly  supported  Kitty  Gor- 
don and  Bessie  Barriscale. 

The  heavy  role  is  taken  by  Arthur 
Millette,  former  grand  opera  star  and 
one  of  the  most  talented  character  act- 
ors on  the  screen.  Clyde  Benson  puts 
some  clever  comedy  into  the  role  of 
William  Carpenter,  the  Sparks'  butler. 
Beth  Ivins,  late  of  the  Chauncey  Olcott 
company,  and  Zelma  Maja  have  ipiport- 
ant  parts. 

Others  in  the  cast  are  Mary  Jane 
Irving,  the  talented  child  actress,  Mary 
Talbot  and  Joe  Rotell. 


January  24,  1920 


THE    MOVING    PICTURE  WORLD 


589 


The  Lone  Wolfs  Daughter''  Is 

Praised  by  Showmen  Everywhere 


J PARKER  READ,  JR.'S  close  knowl- 
edge of  the  dramatic  materials 
•  demanded  by  exhibitors  in  a  large 
measure  accounts  for  the  instant  success 
of  his  second  Louise  Glaum  special  pro- 
duction, "The  Lone  Wolf's  Daughter," 
by  Louis  Joseph  Vance,  and  distributed 
by  the  Hodkinson  organization.  Ex- 
hibitors' own  reports  rank  this  as  a 
dramatically  and  technically  perfect 
production  and  reports  likewise  strong- 
ly fix  it  as  one  of  the  few  really  big 
productions  of  the  past  twelve  months. 
The  reception  of  it  by  first  run  ex- 
hibitors has  been  exceptionally  enthu- 
siastic and  it  has  gone  into  the  biggest 
theatres  for  immediate  play  dates. 

Breaks  Records  at  the  Garden. 

"The  Lone  Wolf's  Daughter"  is  the 
first  production  released  through  the 
Hodkinson  organization  to  play  the  New 
York  Capitol  Theatre,  its  opening  be- 
ing scheduled  for  January  18  after  a 
city-wide  billboard  campaign  and  heavy 
newspaper  advertising. 

The  production  established  a  week's 
attendance  at  Tom  Moore's  Garden  The- 
atre, Washington,  D.  C,  last  week,  and 
the  noted  Capitol  City  showman  re- 
ports capacity  business  on  its  second 
Sunday  presentation  which  ushered  in 
another  week's  run  of  the  picture. 
Charles  H.  Miles,  for  whom  "Sahara" 
shattered  all  house  records  at  his  Ma- 
jestic Theatre,  Detroit,  has  booked  the 
production  for  early  February  presen- 
tation. 

The  Goodwin  Theatre,  Newark,  N.  J., 
began  a  two  weeks'  engagement  of  the 
J.  Parker  Reid,  Jr.,  production  on  Sun- 
day and  a  capacity  audience  was  the 
rule  at  every  performance. 

Other  first  run  bookings  that  have 
just  been  closed  are  the  Colonial,  Tole- 
do, O. ;  the  Strand,  Nashville,  Tenn. ; 
the  Apollo,  Peoria,  III.;  the  Dome,  New- 
castle, Pa. ;  the  Orpheum,  Galesbury, 
111.;  the  Majestic,  La  Salle,  111.;  the 
Fox,  Aurora,  111.;  the  Mirror,  Moline, 
111.;  the  Pam,  Rockford,  111.;  the  Black- 
tone,  Pittsburg;  the  U.  S.  Photoplay, 
Paterson,  N.  J.;  the  Majestic,  Jackson, 
Mich.;  the  De  Luxe,  Hammond,  Ind. ; 
the  Strand,  Fort  Dodge,  la. 


Many  First  Run  Bookings 
Secured  on  "Live  Sharks" 

THOUGH  but  a  week  has  elapsed 
since  the  W.  W.  Hodkinson  Corpo- 
ration announced  the  mid-January 
release  of  J.  Warren  Kerrigan's  fourth 
Robert  Brunton  production,  "Live 
Sparks,"  sales  reports  from  Hodkinson 
managers  in  nearly  every  territory  re- 
veal the  same  exhibitor  interest  that 
was  manifested  in  the  star's  previous 
Brunton  successes,  despite  the  fact  that 
in  only  one  office  —  Pittsburgh  —  has  a 
trade  showing  been  held  on  the  new 
Kerrigan  picture. 

That  initial  showing  bore  immediate 
fruit  for  the  Rowland  &  Clark  first-run 
house,  the  Regent,  opened  a  prerelease 
presentation  of  "Live  Sparks"  on  Sun- 
day to  capacity  house,  an  engagement 
which  will  be  followed  during  the  month 
by  six  other  Pittsburgh  houses  in  the 
Rowland  &  Clark  chain. 
Among  the  first  run  contracts  report- 


ed for  the  week  on  "Live  Sparks"  are 
The  Strand,  Nashville;  the  Sun,  Omaha; 
the  Plaza,  Lansing,  Mich.;  the  Park, 
Worcester,  Mass.;  Poll's  Theatre, 
Wilkes-Barre,  Pa.;  the  William  Penn, 
Chester,  Pa.;  the  Signal,  Chattanooga; 
the  Regent,  Wichita,  Kans.;  the  Prin- 
cess, Birmingham,  Ala.;  the  Merrimac, 
Lowell,  Mass.;  the  Isis,  Cedar  Rapids, 
la.,  and  the  Strand,  Tulsa. 


of  the  serial  in  which  Miss  Hansen  is 
being  starred.  The  story  is  by  George 
B.  Seitz.  Frank  Leon  Smith  is  writing 
the  continuity,  and  the  direction  will 
be  supervised  by  Mr.  Seitz  himself  at 
the  studio  of  George  B.  Seitz.,  Inc., 
Park  avenue  and  134th  street.  New 
York. 

Warner  Oland,  famous  as  a  screen 
serial  villain,  has  been  engaged  to  play 
the  heavy  lead  opposite  Miss  Hansen. 
Henry  G.  Sell  plays  the  juvenile  hero. 
"The  Mad  Talon"  is  described  as  a  mys- 
tery serial  with  a  touch  of  the  super- 
natural. 


Juanita  Hansen  Begins 
Work  on  New  Pathe  Serial 

JUANITA  HANSEN  has  begun  work 
on  her  first  serial  under  the  Pathe 
banner.  She  arrived  in  New  York 
last  week,  accompanied  by  her  per- 
sonal representative,  Don  Meaney,  and 
has  taken  an  apartment  here,  prepared 
to  become  a  permanent  resident. 
"The  Mad  Talon"  is  the  working  title 


Kilgour  in  Cast  of  "Shore  Acres." 

Joseph  Kilgour  has  been  cast  for  the 
part  of  Josiah  Blake  in  "Shore  Acres," 
by  James  A.  Hearne  in  which  Alice  Lake 
is  to  be  featured  by  Screen  Classics,  Inc. 
Mr.  Kilgour  is  one  of  the  Metro  stock 
players.  He  has  just  completed  the  part 
of  Murray  Van  Allan  in  May  Allison's 
latest  Screen  Classics,  "The  Walk-OfTs," 
the  Morosco  stage  success  by  Frederic 
and  Fanny  Hatton. 


Miss  Dalton  and  Charles  Richman 

Begin  Work  On  '*Half  An  Hour 


DOROTHY  DALTON,  who  recently 
changed  her  affiliation  from 
Thomas  H.  Ince  to  the  Famous 
Players-Lasky  Corporation,  has  com- 
menced work  on  "Half  an  Hour,"  her 
first  picture  under  the  terms  of  her  new 
contract.  This  is  Miss  Dalton's  first 
picture  to  be  made  since  she  regis- 
tered her  success  in  "Aphrodite."  That 
play  is  still  running  at  the  Century 
Theatre  and  every  available  minute  of 
Miss  Dalton's  time  will  be  taken  up  by 
her  work  on  the  stage  and  for  the  mo- 
tion picture. 

Harley  Knoles  has  been  selected  to 
direct  Miss  Dalton.  Mr.  Knoles  only 
recently  completed  "The  Cost,"  featur- 
ing Violet  Heming,  and  it  was  because 
of  the  excellence  of  his  translation  of 
the  David  Graham  Phillips  story  that 
his  services  were  secured  by  a  long- 
term  contract.  Some  of  the  other  suc- 
cesses to  his  credit  are  "Little  Women," 
"Stolen  Orders,"  "Bought  and  Paid 
For"  and  "Stolen  Paradise." 

Sir  James  M.  Barrie's  story,  "Half  an 
Hour,"  lends  itself  particularly  well  to 
Miss  Dalton.  With  the  exception  of  the 
maid,  who  has  a  small  but  nevertheless 
an  important  part  in  the  story,  she  will 
be  the  only  feminine  character. 

No  Elaborate  Sets  Necessary. 

Charles  Richman  will  play  the  part 
of  Richard  Carson,  the  enormously  rich 
husband  of  Lady  Lillian,  Frank  Losee 
will  have  the  part  of  Dr.  Brodie,  friend 
of  Carson,  who  has  much  to  do  with 
reuniting  the  unhappy  couple.  Al- 
bert Barrett  plays  the  part  of  the  man 
with  whom  Lady  Lillian  would  elope, 
although  married,  and  Cooper  Cliffe  as 
the  Earl  of  Westford  and  Hazel  Turney 
as  Susie,  the  maid,  complete  the  cast. 

As  is  sugg&sted  by  the  title,  the  story 
of  "Half  an  Hour"  happens  in  a  very 
short  space  of  time.  No  elaborate  sets 
will  be  necessary  to  bring  out  the  ac- 
tion and  suspense  that  are  crammed  into 
that  half  hour.  Clara  Beranger,  who 
has  made  so  many  successful  adapta- 
tions   for   the   Famous  Players-Lasky 


Corporation,  wrote  the  scenario  and  is 
authority  for  the  statement  that  not 
only  will  the  original  title  of  the  story 
be  preserved,  but  the  photoplay  will  fol- 
low the  book  as  closely  as  possible,  re- 
gardless of  the  speculation  in  the  New 
York  newspapers  to  the  contrary. 


Moss  Obtains  Dyckman  Theatre. 

Through  arrangement  with  John  G. 
Jermon,  who  is  now  operating  the  Dyck- 
man Theatre  at  207th  street,  and  Sher- 
man avenue,  New  York  City,  B.  S.  Moss 
has  assumed  control  of  that  theatre. 

Extensive  alterations  will  be  made 
both  in  the  interior  and  exterior  of  the 
Dyckman,  which  already  has  a  seating 
capacity  of  approximately  1,800. 

"The  Dyckman  will  continue  tempor- 
arily to  play  motion  pictures,  but  this 
policy  will  be  changed  soon  to  include 
vaudeville. 


Capt.  Daniel  G.  Tomlinson 

Representative  Fox  Film  Corporation  In 
France. 


590 


THE    MOVING    PICTURE  WORLD 


January  24,  1920 


Cinema  King  Plans  Theatre  Chain 

To  Cover  India,  Burma  and  Ceylon 

By  S.  J.  Banerjea 


THE  enterprising  editor  of  "Busi- 
ness," published  in  Calcutta,  has 
arranged  a  series  of  lectures  to  be 
illustrated  by  the  cinematograph,  with 
the  object  of  assisting  India  to  know 
herself  industrially.  The  lectures  will 
be  delivered  in  the  more  important  the- 
atres and  halls  of  the  country.  I  trust 
that  the  lectures  will  be  delivered  in  the 
vernacular,  for  then  they  will  be  sure 
to  be  very  largely  attended. 

The  other  day  Mr.  Bulchand^  gave  an 
exhibition  of  his  cinema  film,  "Mother- 
hood," at  the  Napier,  Paona.  Her  excel- 
lency, Lady  Lloyd,  and  many  well-known 
Indian  and  European  women  were  pres- 
ent. The  film  is  being  used  in  a  "Better 
Babies"  campaign.  The  proceeds  of  the 
shows  will  be  used  for  free  exhibitions 
of  the  picture  to  women  of  the  poorer 
classes  in  Paona.  They  are  held  under 
the  auspices  of  the  Bombay  Presidency 
Women's  Council. 

•The  following  extract  from  an  article 
in  "East  and  West"  will  be  read  with 
interest : 

Want  Small  Portable  Machine* 

"Is  the  use  of  the  cinema  for  matters 
of  health,  sanitation,  etc.,  practicable  in 
India?  Small  portable  machines  for 
itinerating  work  are  now  being  manu- 
factured at  reasonable  prices.  Owing 
to  the  war,  new  machines  are  not  avail- 
able at  present  in  India,  but  it  is  prob- 
able that  used  machines  in  good  condi- 
tion might  be  secured. 

"The  economic  students  of  the  colleges 
should  be  able  to  supply  intelligent  lec- 
tures. Indeed,  such  work  opens  a  field 
for  practical  training  in  social  economics 
which  colleges,  that  wish  to  develop  in 
their  students  a  practical  love  for  their 
motherland,  might  very  well  enter.  Many 
of  the  films  necessary  might  be  secured 


from  the  West,  but  many  others  would 
have  to  be  manufactured. 

"However,  photographing  machines 
may  be  secured  at  comparatively  small 
cost  and  the  films  be  developed  by  the 
cinema  houses.  A  demand  for  films  of 
this  nature  will  surely  be  met,  as  in  Eu- 
rope and  America.  In  a  comparatively 
short  time,  a  library  of  films  may  be  se- 
cured which  may  be  made  invaluable 
in  the  economic  and  industrial  develop- 
ment of  India." 

Audience  Shouts  "Thief." 

I  have  no  doubt  that  American  manu- 
facturers will  be  able  to  meet  every  de- 
mand from  India.  I  suggest  that  the 
advertising  pages  of  Moving  Picture 
World  be  studied  by  those  who  have  the 
good  of  India  at  heart. 

Messrs.  Skippers  &  Co.,  of  Calcutta, 
have  secured  the  exclusive  rights  to  the 
use  of  the  figure  of  Charlie  Chaplin  in 
cartoon  film  ads.  The  first  of  the  series 
to  be  shown  in  Calcutta  cinemas  is  en- 
titled "The  Fire  King."  Who  says  India 
lags  behind ? 

A  cinema  theatre  under  the  name  of 
the  Picture  House  has  been  opened  in 
Delphi  in  the  Rink  Theatre. 

The  Phoenix  Bioscope  Theatre,  of  Cal- 
cutta, has  become  a  house  for  serials. 
"The  Masked  Rider,"  which  is  now  be- 
ing shown,  is  drawing  crowds,  but  when- 
ever the  masked  rider  appears,  people 
shout  "chone"  (thief),  clearly  showing 
that  the  mission  of  the  rider  is  not 
understood.  American  manufacturers, 
therefore,  should  use  plain  English  in 
their  text,  as  the  films  will  fly  over  the 
heads  of  the  people.  I  regret  to  state 
that  the  Phoenix  people  are  threatened 
with  ejection  in  an  involved  case  of  law 
with  a  Maxwari  chap. 

Madan  Plans  Fifty  Theatres. 

J.  F.  Madan  has  turned  his  various 


bioscopes  and  theatres  into  a  limited 
liability  company,  with  a  capital  of  one 
crone  ef  rupees.  He  is  chairman  of  the 
board  of  directors,  which  numbers  12, 
two  of  whom  are  Europeans.  Within 
the  next  half  year,  Madan  will  have 
twenty-one  theatres  running,  and  by  the 
autumn  he  will  have  established  some 
fifty  theatres  in  various  parts  of  India, 
Burma  and  Ceylon.  A  film  hiring  busi- 
ness on  a  large  scale  will  be  carried  on. 

Madan  holds  the  agency  for  Pathe 
serials  and  all  big  features,  all  the  Chap- 
lins,  with  exclusive  rights,  the  agency 
for  the  Bioscope  outfit  of  Messrs.  Gau- 
mont,  etc.  A  producing  department  has 
been  opened  and  arrangements  are  be- 
ing made  for  the  erection  of  a  modern 
studio  and  the  securing  of  artists. 

Madan  Theatres,  Ltd.,  have  filmed  a 
well-known  Indian  play,  "Bhakta  Soor- 
das,"  or  "Bilwamangal."  I  am  told  it  is 
in  ten  parts  and  12,000  feet  in  length.  I 
went  to  see  the  film  and  was  disappoint- 
ed. The  heroine  was  wearing  a  wrist 
watch  all  the  time,  although  the  play  is 
not  modern.  The  nautches  were  very 
commonplace.  The  text  was  full  of 
annotations  from  Shakespeare,  and  even 
"Lead  Kindly  Light"  had  found  a  place. 

The  acting  was  third-rate.  The  scene 
depicting  certain  incidents  in  the  house 
of  the  heroine,  an  immoral  woman,  is 
very  objectionable.  There  are  other 
defects  to  which  no  reference  is  neces- 
sary. Fadke,  of  Bombay,  produces  bet- 
ter films  and  it  would  be  well  if  his  ex- 
ample be  followed  by  other  Indian  film 
manufacturers.  I  trust  Madan  and  his 
advisors  will  not  feel  annoyed  with  my 
friendly  remarks  and  that  the  next  El- 
phinstone  film  will  be  quite  all  right. 

Good  Stories  Are  Needed 

As  Well  as  Good  Acting 

MOTION  pictures  will  show  almost 
unbelievable  progress  in  the  next 
two  years,"  says  T.  Hayes  Hunter, 
under  whose  direction  the  first  Eminent 
Authors  picture  has  just  been  completed, 
"The  Cup  of  Fury,"  by  Rupert  Hughes. 
"The  camera's  resources  are  infinite. 
Not  a  phase  of  human  life,  not  an 
emotion  that  stirs  the  human  heart  but 
can  be  flashed  on  the  screen. 

"Every  effort  is  being  made  to  improve 
the  quality  of  screen  stories.  When  an 
author  like  Rupert  Hughes  goes  to  the 
studio  to  confer  on  the  production  of 
a  photoplay  from  his  novel,  we  have 
sufficient  evidence  of  the  genuine  con- 
tribution of  writers  to  screen  production. 
Gripping  stories,  eflFectively  staged,  with 
casts  of  uniform  excellence  and  direct- 
ing of  the  highest  or.der  are  the  prom- 
ise of  the  year  1920  in  motion  pictures. 

"The  day  is  past  when  a  picture  will 
make  a  big  success  through  the  per- 
sonality of  the  star,  without  a  good 
story.  That  is  a  fact  now  recognized 
by  the  public  and  the  producer.  The 
intelligence  of  the  American  public  will 
no  "longer  be  insulted  by  various  and 
sundry  screen  offerings  which  have 
nothing  to  command  them  but  the  per- 
sonality of  an  individual. 

"People  are  not  less  interested,  to- 
day, in  capable,  effective  acting;  they 
will  enjoy  the  performance  of  Helene 
Chadwick  and  Rockliffe  Fellowes  in  'The 
Cup  of  Fury'  aside  from  the  story.  But 
they  are  insisting  that  the  actors  have 
screen  vehicles  worth  while.  With  the 
story  the  star  in  Eminent  Authors 
Pictures,  the  writer  has  come  into  his 
own." 


— "Eyes  That  Do  Mislead  the  Mom." — 

Marguerite  Clark,  in  her  Paramount,  "All  of  a  Sudden  Peggy,"  throws  a  capricious 
glance  across  the  page  at  Viola  Dana. 


A  STAR 
fVERMGHT 

t 

Critics  &o  ^Audiences  acclairyv^ 


ALICE 

liAKE 

star  of  thej^iirst 
rruignituxLe  because  of 
her  sensationaL  and 
siLperh  perjxfrmance  in 

SHOULD 

TELL? 

FINIS  POX . 

'Directed  hu 


MAXWELL  KAUffER 

director  (jevtevcd. 

METRO 


IT  KEPT  NEW  YO; 
LAUWmG  FOR  2 

1EAS0NS! 


FREDERIC  S.  ISHAMS 


iiiwiiicli 


TAYLOR  HOLMES 

goes  the  Fatlier  o£  Ms  Country  one  better 

'Directed  hy  'ProdiLced  by 

DAVID  ICmiCLAND  TAVLOR  HOLMES,lnc. 

METRO 


Pictures  Corporation 


Exclusive  Distributors 


I 


January  24,  1920 


THE    MOVING   PICTURE  WORLD 


591 


George  Eastman  Is  Disclosed  As 

Mysterious  Donor  of  $11,000,000 


Complete  Mildred  Harris  Picture. 

"Polly  of  the  Storm  Country,"  which 
will  be  Mildred  Harris  Chaplin's  first 
Louis  B.  Mayer  production,  has  just  been 
finished  at  the  Louis  B.  Mayer  Studios 
in  Los  Angeles. 

The  story  was  written  especially  for 
Mrs.  Chaplin  by  Grace  Miller  White, 
author  of  "Tess  of  the  Storm  Country," 
and  "The  Secret  of  the  Storm  Country," 
in  which  Mary  Pickford  and  Norma  Tal- 
madge  scored  their  biggest  succ€sses. 

After  turning  the  script  over  to  Mrs. 
Chaplin,  Miss  White  wrote  the  story  in 
novel  form  and  it  will  be  published  by  a 
Boston  firm  simultaneously  with  the  ap- 
pearance of  the  picture  on  the  screen. 

The  production  was  directed  by  Arthur 
H.  Rosson  and  the  camera  was  operated 
by  his  brother,  Harold  Rosson. 

It  will  be  released  through  First  Na- 
tional Exhibitors  Circuit  some  time  in 
February. 


High  Praise  for  "Cup  of  Fury." 

Although  the  picture  has  been  seen 
only  at  special  showings'  prior  to  its 
release  by  Goldwyn  as  the  first  Eminent 
Authors  production,  Rupert  Hughes  has 
already  received  a  quantity  of  letters 
from  the  highest  authorities  compli- 
menting him  on  the  drama  made  from 
his  story,  "The  Cup  of  Fury."  The 
most  critical  audiences  of  motion  pic- 
ture experts  obtainable  were  invited  to 
view  "The  Cup  of  Fury."  They  have 
pronounced  it  a  photoplay  certain  to 
live  as  one  of  the  greatest  screen  tri- 
umphs of  the  period. 


Big  Race  Track  Scenes  in 

"The  Sporting  Duchess" 

DESPITE  the  intervention  of  New 
Year  holidays,  the  Alice  Joyce 
company  which  is  in  IsTew  Orleans 
completing  Vitagraph's  production  of 
"The  Sporting  Duchess,"  rapid  progress 
is  being  made  on  it.  The  company, 
twenty-one  strong,  arrived  here  the 
Sunday  preceding  New  Year's  in  charge 
of  Frank  Loomis,  studio  manager  for 
Vitagraph,  and  George  Terwilliger,  who 
is  directing  Miss  Joyce. 

On  a  previous  trip  Mr.  Loomis  had 
been  here  and  completed  arrangements 
for  using  the  Fair  Grounds  racetrack 
for  the  racing  scenes  that  play  so  large 
a  part  in  the  picture. 

Sunday  and  Monday  were  devoted  to 
selecting  locations  and  on  Tuesday  the 
director  commenced  "shooting,"  using 
the  star  and  other  principals.  Wednes- 
day the  entire  company  worked  at  the 
track  and  on  Thursday,  the  opening  day 
of  the  season,  Mr.  Terwilliger,  with  two 
cameramen  and  Frank  Bangs,  studio 
photographer  for  Vitagraph,  worked  on 
actual  racing  scenes. 

Friday  and  Saturday  the  company  used 
several  hundred  persons  in  big  paddock 
scenes,  and  among;  the  extras  were  some 
of  the  most  prominent  society  girls  and 
young  men  in  the  city.  The  compaii 
expects  to  work  here  for  several  days 
more. 

Percy  Marmont  is  playing  the  lead  and 
G.  V.  Seyffertitz  is  the  heavy.  Others 
in  the  company  here  are  Captain  Paps, 
a  noted  English  player  who  served  with 
distinction  in  the  Royal  Flying  Corps 
during  the  war,  Robert  Agnew,  a  popu- 
lar young  juvenile.  May  McAvoy,  Edith 
Walker  and  "Bill"  Turner. 


THE  Mysterious  Mr.  Smith,"  who 
for  more  than  seven  years  has 
baffled  the  curiosity  of  technical 
and  educational  circles,  is  George 
Eastman,  president  of  the  Eastman  Ko- 
dak Company,  of  Rochester,  N.  Y.  The 
secret  was  revealed  by  the  announce- 
ment that  it  was  Mr.  Eastman  who  had 
so  long  been  the  fairy  godfather  of 
Massachussetts  Institute  of  Technology, 
and  who,  at  a  cost  of  $11,000,000,  had 
quietly  fathered  the  institution  in  its 
work  of  fitting  men  to  go  forth  to  solve 
the  technical  problems  confronting  the 
modern  industrial  world. 

Many  in  the  "Running." 

Many  of  the  country's  most  prominent 
men  have  been  mentioned  for  the  honors 
of  "Mr.  Smith,"  among  them  Carnegie, 
Frick,  Vail  and  Edison,  and  more  recent- 
ly a  theory  was  worked  up  to  the  effect 
that  "Mr.  Smith"  was  a  syndicate  of 
rich  men.  It  will  be  recalled,  however, 
that  a  few  weeks  ago,  when  curiosity 
was  at  a  fever  heat  and  many  men  other 
than  Mr.  Eeastman  were  being  identi- 
fied as  "Mr.  Smith,"  Moving  Picture 
World  forcasted  that  Mr.  Eastman  was 
the  mysterious  one. 

No  Waste  of  Money. 

Richard  Cockburn  MacLaurin,  presi- 
dent of  the  institute  in  making  known 
the  identity  of  "Mr.  Smith"  told  of  the 
early  interest  of  Mr.  Eastman  in  the 
institute.  He  said  that  a  number  of 
years  ago  he  visited  the  Eastman  plants 
at  Rochester  and  was  so  impressed  with 
the  marvelous  technical  science  em- 
ployed there  that  he  later  wrote  to 
Mr.  Eastman,  explaining  how  the  in- 
stitute was  striving  to  improve  and  add 
to  that  same  technical  science.  He  says 
that  later  when  Mr.  Eastman  had  de- 
cided to  do  big  things  for  the  institute 
he  was  deeply  impressed  with  the  man- 
ner in  which  the  film  king  would  get  to 
the  heart  of  a  thing  and  then  plan  the 


expenditure  of  his  money  in  such  a  way 
as  to  bring  out  the  desired  result  most 
directly. 

Mr.  Eastman  has  previously  made  gifts 
totalling  $7,000,000  to  the  institute.  Some 
months  ago  he  announced  that  if  other 
friends  of  the  institute  would  give 
$4,000,000  he  would  duplicate  that 
amount.  It  was  also  stipulated  that  if 
the  amount  was  raised  by  next  June 
the  identity  of  "The  Mysterious  Mr. 
Smith"  would  be  revealed.  So  great  was 
the  curiosity  of  friends  of  the  institute 
that  a  drive  was  made  and  the  required 
amount  raised  long  before  the  time  lim- 
it, as  a  reward  for  which  it  was  decided 
not  to  longer  postpone  the  introducing 
of  Mr.  Eastman. 

Stock  Included  in  Gift. 

Included  in  the  latest  gift  to  the  in- 
stitute are  5,000  shares  of  stock  in  the 
Eastman  Kodak  Company.  The  insti- 
tute has  placed  a  valuation  of  $4,000,000 
on  the  stock,  which  it  is  worth  on  the 
l)asis  of  a  6  per  cent  annual  earning  ca- 
pacity. Recent  sales  of  Eastman  stock 
have  been  at  around  $600  per  share,  al- 
though it  has  fluctuated  up  above  $700 
per  share. 

In  connection  with  the  gift  of  this 
stock  it  is  worth  mentioning  that  Mr. 
Eastman's  endowment  of  the  National 
.Academy  of  Motion  Pictures,  which  he  is 
founding  in  Rochester,  is  also  under- 
stood to  be  in  common  stock  of  the 
Eastman  Kodak  Company.  In  this  way 
the  vast  wealth  which  he  has  accumu- 
lated through  his  invention  of  film  and 
the  rise  of  the  motion  picture  industry 
is  being  gradually  and  in  considerable 
portions  being  turned  back  to  the  im- 
provement of  the  whole  industry.  These 
endowments  will  not  only  be  permanent 
memorials  to  Mr.  Eastman,  but  may  also 
be  expected  with  the  passing  of  time  to 
bring  out  many  new  and  wonderful  in- 
ovations  in  an  industry  that  is  still 
growing  and  "going  some." 


"You  Can't  Make  Eyes  at  Me,"  Says  Viola  Dana. 

Sean  in  a  garden  ot  c-cc-chru-kry-chry-oh  shucks! — roses!  in  her  new  and  charm- 
ing Metro,  "The  Willow  Tree." 


592 


THE    MOVING    PICTURE  WORLD 


January  24,  1920 


Western  Film  Buyers  Visit  New  York 
Market  for  Capital  Film  Exchanges 


Renee  Adoree. 

Feature  din  the  Fox  picturizatoin  of  Cle- 
menenceau's,    "The  Strongest." 


BIG  as  it  is  the  local  film  bourse 
was  dented  when  a  party  of  West- 
ern film  buyers  reached  New  York 
January  8  for  a  session  of  buying  pro- 
ductions for  independent  production. 
S.  L.  Barnard,  president  of  the  Capital 
Film  Company,  Chicago,  headed  the 
party.  With  Mr.  Barnard  came  his 
general  manager,  C.  E.  Eckels,  and  they 
were  met  at  the  train  by  H.  E.  Belford, 
their  eastern  representative. 

The  rest  of  the  party  was  made  up  of 
independent  exchange  managers  who 
handle  productions  released  through  or 
distributed  by  the  Capital  Film  Com- 
pany from  Chicago  headquarters.  These 
buyers  included: 

Sam  Werner,  of  United  Film  Service, 
St.  Louis;  AI  Kahn,  of  Crescent  Film 
Company,  Kansas  City;  R.  C.  Cropper, 
of  Bee  Hive  Exchanges,  Chicago,  Mil- 
waukee and  Indianapolis ;  H.  E.  Coffey, 
Empire  Film  Distributing  Company, 
Washington;  Millman  &  Brown,  of  Cap- 


Blanche  Sweets  **Come-Back*'  Puts 

Her  in  Foremost  Ranks  of  Players 

IN  the  recent  annals  of  motion  pic-  the  Sweet  series  for  Pathe,  Mr.  Hamp- 
tures,  there  is  no  brighter  chapter  ton  is  preparing  to  start  work  on  the 
than  the  sensational  "come-back"  fourth.  Its  title  and  other  details  he 
of  Blanche  Sweet,  who,  in  a  short  space  has  not  announced  as  yet. 
of  time  has  again  become  one  of  the 
screen's  dominating  personalities  and 
biggest  box  office  attractions.  Under 
the  production  guidance  of  Jesse  D. 
Hampton  and  the  powerful  selling  in- 
filuence  of  the  Pathe  feature  depart- 
ment, Miss  Sweet  has  regained  the  lofty 
position  she  held  when  she  retired  tem- 
porarily from  screen  activities. 

Her  success  in  "A  Woman  of  Plea- 
sure," first  of  the  Hampton-Sweet  series 
for  Pathe  distribution,  is  significant  of 
the  esteem  in  which  the  young  star  is 
regarded  by  the  theatre-going  public. 
No  picture  on  the  Pathe  list  during 
1919  enjoyed  a  more  substantial  career 
than  "A  Woman  of  Pleasure,"  which 
is  yet  one  of  the  biggest  productions 
booking  through  Pathe. 

"Cressy"  Booking  Fast." 
More  recently,  there  has  been  "Fight- 
ing Cressy,"  which,  after  a  successful 
run  at  the  Broadway  Theatre,  New 
York,  is  being  booked  through  the 
country.  Released  only  on  Jan.  11,  the 
bookings  on  "Fighting  Cressy,"  which 
was  adapted  from  Bret  Harte's  classic 
of  the  West,  is  selling  at  a  pace  more 
rapid  than  any  picture  in  which  she  has 
ever  appeared. 

Now,  for  the  third  of  her  series  of 
Hampton  specials  for  Pathe,  Miss  Sweet 
is  appearing  in  "The  Deadlier  .Sex."  The 
story  was  written  by  Bayard  Vellier, 
who  wrote  "Within  the  Law,"  a  stage 
production  which  netted  the  producers 
a  profit  of  $3,000,000.  He  followed  no 
this  triumph  with  "The  Thirteenth 
Chair,"  another  box  office  winner. 
Hampton  Proposes  a  Fourth. 
In  "The  Deadlier  Sex,"  Mr.  Veiller 
contributes  a  story  that  is  delightfully 
humorous,  possessing  a  goodly  amount 
of  dramatic  incident,  but  rampant  with 
a  clean,  delightful  light  vein  that  no 
one  can  resist. 
With  the  completion  of  the  third  of 


Lois  Wilson  Has  Dramatic 

Role  in  Artcraf  t  Picture 

LOIS  WILSON,  leading  woman  in 
Paramount  Artcraft  pictures,  has 
been  chosen  to  support  Robert 
Warwick  in  his  latest  Paramount  Art- 
craft  picture,  "Thou  Art  the  Man  !" 

This  will  be  a  decided  change  of  role 
for  Miss  Wilson.  In  all  of  the  Bryant 
Washburn  pictures  she  has  been  ap- 
pearing in  light  comedy  parts,  but  in 
the  new  production,  work  upon  which 
has  just  commenced,  the  leading  woman 
will  have  a  dramatic  role  which  will  tax 
to  the  utmost  her  emotional  talents. 

The  picture  is  to  be  a  screen  version 
of  "Myles  Calthorpe,  I.  D.  B."  the  novel 
by  F.  E.  Mills  Young,  which  depicts  the 
adventures  of  a  soldier  of  fortune  who 
is  employed  in  South  Africa  by  a  firm 
of  supposed  ostrich  plume  dealers,  who, 
under  that  cloak  are  carrying  on  a 
traffic  of  illicit  diamond  buying. 

Thomas  Heffron  is  directing,  Victor 
.A.ckland  is  cameraman  and  the  story 
was  adapted  to  the  screen  by  Margaret 
Turnbull. 

The  cast  includes  J.  M.  Dumont, 
Clarence  Burton,  Clarence  Geldart,  Har- 
ry Carter,  Jane  Wolfe,  Dorothy  Rosher. 
Viora  Daniel,  Richard  Wayne,  Lorenza 
Lazarini,  Lillian  Leighton  and  Sylvia 
Ashton. 


Crandall  Beautifies  Metropolitan. 

New  furnishings  on  the  orchestra  floor 
and  promenade  lounge  at  Crandall's 
Metropolitan  Theatre,  Washington,  D. 
C,  have  added  greatly  to  the  attractive- 
ness of  the  house.  New  carpets,  a  soft 
brown  on  the  lower  floor  and  royal  red 
in  the  mezzanine,  have  been  installed 
and  several  other  changes  made  that 
the  color  scheme  throughout  might  har- 
monize. 


ital  Film  Exchange,  Philadelphia;  Dave 
Warner,  of  Warner  Films,  Cleveland; 
John  MacKenzie,  representing  the 
United  Kingdom  and  William  Pizor  and 
Herman  Gluckman,  of  the  Capital's 
New  York  exchange. 

Made  Many  Film  "Buys." 

William  Steiner's  series  of  twelve 
five-reelers  were  closed  for  together 
with  the  "Tex"  mystery  plots  that  will 
be  relased  one  a  month  as  produced  by 
Mr.  Steiner.  In  this  series  Mr.  Steiner 
will  apply  his  long  experience,  produc- 
ing what  he  believes  is  a  product  that 
will  suit  the  majority  of  exhibitors.  For 
twenty-three  years  Mr.  Steiner  has  been 
active  in  "the  game"  and  he  will  make 
the  "Tex"  series  represent  the  best 
judgment  gained  in  this  experience. 

A  series  of  twelve  "Pippin"  comedies, 
done  in  two  reels  each  were  also  se- 
cured for  the  Capitol  chain  of  exchanges. 
Twelve  comedies  of  the  "slap  stick" 
variety,  to  be  released  under  the  brand 
name  of  "Capital  Comedies"  have  also 
been  arranged  for  by  President  Barn- 
ard and  General  Manager  Eckels. 

"Young  Buffalo"  will  also  be  featured 
in  twelve  two-reelers,  telling  stories  of 
the  Northwest  lumber  camps.  These  are 
only  part  of  the  transactions  reported 
by  the  Westerners  as  a  result  of  their 
trip  to  the  New  York  film  market. 


Ralph  Ince  to  Leave  New  York. 
After  completing  his  two-reel  patri- 
otic feature,  "The  Land  of  Opportunity," 
which  Lewis  J.  Selznick  is  making  at 
the  suggestion  of  Secretary  of  the  In- 
terior Lane,  ^Ralph  Ince  will  leave  the 
Selznick  Fort  Lee  studio  to  go  to  Cana- 
da and  the  Coast,  where  he  will  make 
two  feature  specials.  The  first  has  been 
announced  as  "The  Law  Bringers."  The 
other  is  "The  Greatest  of  These."  a  five- 
reel  drama  by  Lewis  Allen  Browne, 
adapted  to  the  screen  by  Mr.  Browne 
from  a  novel,  "The  Untold  Half." 


"Cup  of  Fury"  Acclaimed 

At  Los  Angeles  Premier 

THE  CUP  OF  FURY,"  the  first  Ru- 
pert Hughes  production  for  Emi- 
nent Authors,  had  its  premier 
showing  at  the  California  Theatre,  Los 
.■\ngeles,  and  broke  all  records  for  heavy 
attendance  and  enthusiasm.  A  telegram 
received  from  the  West  Coast  reads: 
"In  spite  of  unusual  competition  with 
other  houses  and  horse  races  and  motor- 
cycle races  on  Sunday,  the  business  of 
The  Cup  of  Fury'  broke  all  records. 
Monday  and  Tuesday  have  also  broken 
records.  The  picture  has  gone  over  so 
big  that  it  far  surpasses  our  high  ex- 
pectations and  will  sweep  the  country 
as  one  of  the  leading  feature  pictures  of 
the  year." 

As  a  picture  of  working  conditions  in 
.America  and  the  turmoil  of  shipbuilding, 
"The  Cup  of  Fury"  supplies  a  fascinating 
background  for  the  love  story  of  Ma- 
mise,  whose  adventures  in  London  and 
Washington,  as  society  girl,  stenog- 
rapher and  shipworker,  pile  up  in  thrill- 
ing entertainment  power. 


January  24,  1920 


THE  MOVING  PICTURE  WORLD 


593 


Chats  With  Exhibitors  Keep  Feist 

Busy  During  His  Stay  in  Chicago 


AFTER  nearly  a  week  spent  in  Chi- 
cago, the  first  stop  on  his  two 
months'  trip  across  the  country, 
Felix  F.  Feist,  vice-president  and  man- 
ager of  sales  for  Goldwyn  Distributing 
Corporation,  left  on  January  10  for  St. 
Louis,  where  he  will  stay  three  days  be- 
fore going  to  Kansas  City  for  the  re- 
mainder of  the  week. 

Making  his  headquarter^  at  the  Chi- 
cago branch,  Mr.  Feist  received  visits 
from  many  of  the  leading  exhibitors  of 
the  city  and  surrounding  territory,  vvho 
were  anxious  to  get  advance  information 
direct  from  Goldwyn's  sales  manager  in 
reference  to  the  company's  enlarged 
projects  for  the  coming  year.  Closing 
a  week  of  unusual  importance  to  the 
Goldwyn  organization  in  Chicago,  was 
a  dinner  at  the  Morrison  Hotel  attended 
by  members  of  the  sales  force  and  other 
prominent  in  the  motion  picture  activi- 
ties of  the  district. 

Sought  Intricate  Details. 
Although  the  Goldwyn  producing  and 
distributing  policy  for  1920  has  been 
outlined  in  previous  announcements,  Mr. 
Feist  found  that  many  exhibtiors  were 
anxious  to  know  more  about  the  plans 
in  detail,  especially  as  they  relate  to  the 
marketing  of  big  special  productions,  the 
Eminent  Authors  Pictures,  starting  with 
"The  Cup  of  Fury,"  and  the  Booth  Tark- 
ington,  "Edgar"  Comedies  that  mark  an 
innovation  in  Goldwyn's  output. 

In  commenting  on  the  short  subjects, 
Mr.  Feist  spoke  of  the  increased  activi 
ties  of  the  Bray  studios,  which,  in  addi- 
tion to  the  Pictograph  that  has  become  a 
most  popular  single-reel  release,  soon 
will  issue  the  Goldwyn-Bray  Comics  and 
the  Goldwyn-Bray  Graphic.  Each  series, 
it  is  promised,  will  be  a  weekly  release 
of  the  highest  entertainment  value. 

Fair  Rentals  for  All. 

Those  who  met  Mr.  Feist  were  im- 
pressed by  the  sincerity  of  his  declara- 
tion in  regard  to  the  business  policy  his 
organization  will  continue  to  pursue  in 
the  matter  of  rentals.  He  declared  that 
every  picture  to  be  made  and  distributed 
by  Goldwyn  will  be  booked  to  all  ex- 
hibitors, large  and  small,  at  prices  which, 
with  intelligent  exploitation  on  the  part 
of  the  exhibitor,  will  assure  a  handsome 
profit  at  the  box  office. 

Omaha  and  Denver  Next. 

"We  want  no  greater  rental  than  any 
fair  minded  exhibitor  is  willing  to  admit 
w'e  are  entitled  to  haVe,"  said  Mr.  Feist. 

A  slight  change  in  the  itinerary  for 
the  trip  will  take  the  Goldwyn  vice- 
president  and  sales  manager  to  Omaha 
on  January  17,  18  and  19,  and  to  Denver 
on  January  20,  21  and  22. 


the  series.  There  will  be  eight  of  these 

modern  comedy  studies. 

The  series  will  follow  the  same  lines 
as  those  which  Mrs.  Drew  and  her  late 
husband  created,  only  they  will  be  pro- 
duced along  a  more  ambitious  scale. 

Mrs.  Drew  does  not  appear  in  these 
pictures.  She  feels  that  out  of  respect 
for  her  late  husband  she  should  remain 
off  the  screen,  but  she  performs  every 
other  function  in  connection  with  the 
production  of  them.  She  will  thus  con- 
tinue to  supply  motion  picture  au- 
diences with  what  is  considered  the 
most  human  type  of  screen  comedy. 
The  first  five  comedies  ' will  be  based  on 
Julian  Street's  "After  Thirty"  series,  as 
published  in  the  Saturday  Evening  Post 
and  McClure's  Magazine.  These  proved 
to  be  so  popular  that  they  were  later 
published  in  book  form. 

Notwithstanding  the  fact  that  these 
features  are  only  two  reels  in  length, 
and  therefore  short  subjects,  Pathe  is 
laying  out  an  extensive  advertising  cam- 
paign for  the  benefit  of  the  exhibitors. 


What  "Pur?" 

Why,    "fur"   Claire   Whitney,  featured 
"Mothers  of  Men,"  an  Edward 
Jose  Production  for  Re- 
public. 


in 


Prepare  Exceptional  Publicity  for 

Miss  Davies  in  "The  Cinema  Murder 


Pathe  Anounces  Release 
Plan  of  Mrs.  Drew  Comedies 

WITH  the  completion  of  "The 
Charming  Mrs.  Chase,"  the  first 
of  the  series  of  Mrs.  Sidney 
Drew's  two-reel  comedies,  adapted  from 
the  stories  by  Julian  Street,  in  which 
John  Cumberland,  of  bedroom  farce 
fame,  is  starred,  Pathe  announces  Feb- 
ruary 22  as  release  date  for  the  first  of 


THE  CINEMA  MURDER,"  the  spe- 
cial motion  picture  production 
which  is  to  receive  its  New  York 
premiere  at  the  Rialto  Theatre  on  Jan- 
uary 18,  will  be  launched  into  public 
view  on  a  wave  of  publicity  and  adver- 
tising such  as  few  motion  pictures  have 
had.  Full-page  advertising  smashes  are 
being  contracted  for,  to  run  in  the  New 
York  American,  the  New  York  Evening 
Journal,  the  New  York  Sunday  Ameri- 
can, the  New  York  Times  and  the  New 
York  World. 

Lithographs  in  four  colors,  from  the 
one-sheet  size  to  the  twenty-four  sheet 
size,  will  be  plastered  all  over  the  met- 
ropolitan district.  Special  feature  stories 
and  articles  written  by  prominent  writ- 
ers are  another  aid  to  exploitation  that 
will  be  utilized  to  the  full.  Every  pos- 
sible avenue  of  publicity  and  exploita- 
tion will  be  taken  advantage  of  to  bring 
to  the  public  the  merits  of  this  pro- 
duction. 

Also  Booked  by  Broadway. 

Following  its  one  week  engagement 
at  the  RiaUo  Theatre,  "The  Cinema 
Murder"  is  scheduled  to  continue  its 
Broadway  run  at  B.  S.  Moss'  Broadway 
Theatre.  After  this  run,  it  will  begin 
a  tour  of  the  entire  B.  S.  Moss  circuit 
of  theatres.  This  blanket  booking  by 
B.  S.  Moss  indicates  that  shrewd  show- 
man's opinion  of  this  production,  not 
only  as  a  box  office  attraction  but  also 
as  a  patron-satisfier. 

"The  Cinema  Murder"  was  picturized 
from  the  story  of  the  same  name  by  E. 
Phillips  Oppenheim,  which  ran  serially 
recently  in  Hearst's  Magazine  and  then 
came  out  in  book  form.  The  star  is 
Marion  Davies,  who  is  well  known  not 
only  for  histrionic  ability  but  also  for 
her  great  beauty,  which  won  her  fame 
in  one  season  in  Ziegfeld's  Follies.  The 
supporting  cast  consists  of  long  familiar 
players,  among  them  Anders  Randolf, 


Nigel  Barrie,  W.  Scott  Moore,  Reginald 
Barlow,  Peggy  Parr  and  Eulalie  Jensen. 
The  director  was  George  D.  Baker,  and 
it  was  made  by  Cosmopolitan  Produc- 
tions for  release  as  a  Paramount-Art- 
craft  Picture  by  the  Famous  Players- 
Lasky  Corporation. 


George  Walsh  Is  Star 

in  "A  Manhattan  Knight" 

A MANHATTAN  KNIGHT,"  adapted 
for  the  screen  from  the  successful 
novel,  "Find  the  Woman,"  by 
Gelett  Burgess,  is  being  photographed 
at  the  College  Point  studio  of  Fox  Film 
Corporation  under  the  direction  of 
George  A.  Beranger.  George  Walsh, 
athletic  Fox  star,  is  featured  in  the  pro- 
duction, in  which  are  such  well  known 
players  as  Virginia  Hammond,  Pauline 
Garon  and  Louis  R.  Wolheim.  The  two 
last  mentioned  artists  are  doubling, 
working  on  the  Fox  production  in  the 
afternoon  and  on  the  Broadway  stage 
at  night.  Miss  Garon  is  playing  in 
"Buddies"  and  Wolheim  is  in  "The  Jest." 

"A  Manhattan  Knight"  is  a  mystery 
story.  The  upper  strata  of  society  and 
the  underworld  are  curiously  mixed  in 
this  fast  moving  drama.  Beautiful  wo- 
men, wild  night  life,  poverty  and  wealth 
all  have  place  in  this  interesting  expo- 
sition of  New  York  life.  Dorothy 
Langly  made  her  screen  debut  less  than 
three  months  ago. 

There  are  some  beautiful  sets  in  "A 
Manhattan  Knight"  and  Thomas  O'Neil, 
technical  expert  of  the  Fox  studio,  has 
had  a  force  of  carpenters  busy  for  some 
time  constructing  one  of  the  cafe 
scenes  which  will  show  night  life  in  the 
metropolis.  Virginia  Hammond,  who 
plays  opposite  George  Walsh,  makes  an 
excellent  foil  for  the  athletic  star.  She 
was  one  of  the  stars  of  the  World  Film 
Corporation. 


594 


THE   MOVING   PICTURE  WORLD 


January  24,  1920 


Boston  Projectionists  Elect  Officers; 

Simplex  Man  Guest  At  Election 


Colonel  Fred  Levy. 

Owner  First  National  franchise  for  Ten- 
nessee  and  Kentucky. 


AN  exhibitor  protective  measure, 
sweeping,  drastic  and  radical  be- 
yond all  precedent,  aimed  to  de- 
stroy the  producer-distributor  practice 
of  injecting  "snipe"  advertising  into  en- 
tertainment film,  and  which  will  ally 
with  theatre  owners  approximately  11,- 
000  retail  clothing  dealers  in  their  fight 
to  stamp  out  the  alleged  trespass  of 
screen  rights,  will  be  sought  by  Colonel 
Fred  Levy,  owner  of  the  First  National 
Exhibitors  Circuit  franchise  for  Ken- 
tucky and  Tennessee,  in  a  resolution 
which  he  will  present  as  president  of 
the  National  Association  of  Retail 
Clothiers  at  the  forthcoming  convention 
of  that  body. 

This  action  by  the  executive  head  of 
the  largest  organization  of  retailers  in 
the  United  States  undoubtedly  will  have 
a  far-reaching  ef?ect,  both  in  its  bear- 
ing on  the  future  of  the  so-called 
"snipe"  advertising  and  in  its  moral  ef- 
fect upon  the  advertising  profession  as 
a  whole.  The  National  Association  of 
Retail  Clothiers  is  viewed  by  other  as- 
sociations of  retailers  in  difTerent  lines, 
and  by  national  advertisers  and  the 
legitimate  paid-publicity  fraternity,  as 
an  association  of  unusual  strength  and 
influence,  and  which,  in  its  joint  rec- 
ommendations, commands  serious  con- 
siderations. 

Will  Establish  a  Precedent. 
Colonel  Levy  will  present  a  resolution 
•calling  upon  the  11,000  retail  dealers  to 
ask  the  clothing  manufacturers  not  to 
^o  to  the  film  producers  and  distributors 
to  place  clothing  advertisements  on  the 
screen,  but  to  go  direct  to  the  exhib- 
itors and  make  mutually  satisfactory 
arrangements  with  them  for  the  show- 
ing of  slides  and  films  that  advertise 
the  various  brands  of  wearing  apparel. 

This  action,  in  the  opinion  of  Colonel 
Levy,  who  is  the  head  of  Levy  Brothers, 
of  Louisville,  a  large  retail  clothing 
firm,  will  strike  directly  to  the  heart  of 
the  situation  and  will  have  a  reaction 
on  national  advertisers  in  other  lines, 
which  -will  go  a  long  way  toward  clari- 


TUESDAY  night,  January  6,  proved 
a  gala  one  for  the  members  of 
Boston  Motion  Picture  Operators 
Union  No.  182,  for  besides  casting  their 
ballots  at  their  annual  election  a  ban- 
quet of  no  mean  proportions  was  also 
slated.  So  followed  the  showing  of  the 
"good-night"  slide  in  the  numerous 
houses  throughout  the  Boston  jurisdic- 
tion the  pathways  led  to  Pilgrim  Hall. 
694  Washington  street,  where  outside  of 
the  regular  assembly  hall  a  real  ban- 
quet scene  was  staged. 

One  of  the  most  harmonious  elections 
in  the  life  of  this  famous  local  had 
passed  into  history  after  it  had  been 
announced  that  Thad  Barrows,  a  charter 
member,  who  became  famous  for  his  ac- 
tivities in  driving  the  many  fake  oper- 
ators' schools  out  of  Boston  with  the 
help  of  the  district  attorney's  office,  had 
been  elected  the  new  president.  Mr. 
Barrows  for  the  first  five  years  of  the 
union's  existence  was  also  its  treasurer. 
Arthur  Gray  was  elected  vice-president, 


tying  the  problem  for  exhibitors  and 
which  will  awaken  the  advertisers  to 
the  methods  by  which  producers  and 
distributors  have  obtained  circulation 
for  semi-advertising  films  in  the  past. 

"The  clothing  manufacturers,"  de- 
clares Colonel  Levy,  "are  among  the 
largest  of  the  big  business  interests  be- 
ing solicited  for  advertising  revenue  by 
producers  and  distributors.  Business 
men  would  not  enter  into  such  an  ar- 
rangement if  they  understood  the  cir- 
cumstances. It  is  only  because  the  mo- 
tion picture  industry  is  comparatively 
new  and  its  methods  are  not  familiar 
to  everyone  that  such  a  practice  can 
be  carried  to  any  extent. 

Better  Than  Personal  Letters. 

"The  members  of  my  organization  are 
in  relatively  the  same  position  in  their 
industry  as  the  exhibitors  are  in  the 
film  business.  They  are  the  points  of 
contact  with  the  public.  They  can  ap- 
preciate the  unfair  trespass  on  personal 
rights  and  I  am  certain  that  they  will 
be  more  than  willing  to  go  to  the  aid 
of  exhibitors.  Personal  letters  to  the 
clothing  manufacturers  might  effectively 
awaken  them  to  the  part  they  are  play- 
ing in  a  deliberate  conspiracy  to  de- 
fraud, but  when  each  of  them  receives 
a  copy  of  the  resolution  which  echoes 
the  convictions  and  wishes  of  their 
thousands  of  retail  dealers,  they  will 
most  certainly  respond  in  a  way  wrhich 
will  please  the  exhibitor." 


Owen  Moore  Goes  West. 

Owen  Moore  has  left  New  York  City 
for  the  West  Coast  studios  of  Selznick 
at  Hollywod,  where  he  will  begin  work 
in  his  new  production,  "Love  .\mon^ 
the  Chickens,"  a  Pelham  Grenville 
Wodehouse  story.  His  director,  Wesley 
Ruggles,  accompanied  him. 

This  is  the  second  Wodehouse  produc- 
tion for  Owen  Moore,  his  first  produc- 
tion under  Selznick  being  the  Wode- 
house story,  "Piccadilly  Jim." 


while  Joseph  Rosen,  a  pioneer  in  the 
projection  end,  is  the  new  treasurer, 
while  Albert  Molten,  who  has  held  the 
financial  secretary's  office  for  the  past 
four  years,  was  re-elected. 

Francke  in  Attendance. 
The  most  talked-of  event  of  the  elec- 
tion results  which  is  certain  to  meet 
wth  favor  of  both  those  in  the  industry 
as  well  as  in  labor  circles  was  the  elec- 
tion as  business  agent  of  James  1'. 
Burke,  who  is  also  a  charter  member,  as 
well  as  the  first  president  during  the 
local's  first  five  years  of  union's  activ- 
ities. 

An  interested  visitor  at  Tuesday 
night's  gathering  was  William  C. 
Francke,  sales  and  publicity  director  of 
the  Simplex  Company,  who  for  six  years 
was  the  business  and  legislatve  repre- 
sentative of  the  Boston  Local  and  who 
served  with  the  majority  of  the  newly 
elected  officers  in  the  earliest  yeans  of 
the  union's  existence. 

Tuesday  night's  event,  which  was  the 
excuse  for  the  making  of  many  speeches, 
all  of  them  striking  a  harmonious  key- 
note, was  declared  a  most  successful 
one  by  each  of  the  145  members  present. 


Siegfried  Rose  Dies  Suddenly. 

Seigfried  Rose,  brother  of  Morris 
Rose,  president  of  the  Pioneer  Film 
Corporation,  died  suddenly  at  his  office 
in  the  Longacre  Building,  Times  Square, 
New  York,  on  January  9. 

Mr.  Rose  was  interested  with  his 
brother,  Morris,  in  the  insurance  busi- 
ness transacted  under  the  name  of  Mor- 
ris Rose,  Inc.  He  also  had  had  extensive 
interests  both  in  the  theatrical  and  film 
business. 

Four  Theatrical  Families 

Are  Represented  in  Film 

FOUR  of  the  best  known  families  in 
-American  theatrical  history  are 
represented  in  the  screen  version 
of  Augustus  Thomas'  powerful  play  of 
American  life,  "The  Copperhead,"  which 
is  released  January  25  as  a  Paramount 
.\rtcraft  Super-Special. 

Lionel  Barrymore  in  the  stellar  role 
is  a  son  of  the  late  Georgia  (Drew)  and 
Maurice  Barrymore.  a  grandson  of  John 
Drew  and  a  brother  of  Ethel  and  John 
Barrymore.  Doris  Rankin,  who  in  real 
life  is  Mrs.  Lionel  Barrymore,  has  the 
part  she  created  on  the  stage,  Ma 
Shanks.  She  is  a  daughter  of  Mr.  and 
Mrs.  McKee  Rankin,  who  toured  the 
country  many  years  and  conducted  many 
important  productions  in  their  theatre, 
called  Jacob's  Third  Avenue.  In  the 
part  of  Joey  Shanks  is  Arthur  Rankin, 
23  years  old,  who  is  a  son  of  Phyllis 
Rankin,  a  sister  of  Doris  Rankin.  He  is 
a  stepson  of  a  Davenport  descended 
from  thi  renowed  actress,  Fanny  Daven- 
port. 

Charles  Matgne,  who  has  directed 
Irene  Castle  in  some  of  her  biggest  suc- 
cesses, was  both  the  director  and 
adapter  of  "The  Copperhead." 

William  P.  Carleton,  a  son  of  William 
T.  Carleton,  the  well  known  grand  opera 
and  comic  opera  singer,  has  the  role  of 
Tom  Hardy,  Frank  Joyner,  Leslie  Stowe. 
Richard  Carlyle  and  Carolyn  Lee  are 
also  in  the  cast. 


Levy  Will  Ask  Clothiers  To  Sell 

Advertising  Only  To  Exhibitors 


January  24,  1920 


THE    MOVING    PICTURE  WORLD 


595 


Goldwyn  Buys  Famous  French  Drama, 
''Madame  X, "  for  Special  Production 


MADAME  X,"  the  famous  French 
drama  by  Alexandre  Bisson,  has 
been  purchased  by  the  Goldwyn 
Pictures  Corporation  and  will  be  given 
an  elaborate  production.  In  France, 
"Madame  X"  was  played  by  the  greatest 
French  actresses  of  the  day,  both  Mmes. 
Rejane  and  Sarah  Bernhardt  having  ap- 
peared in  the  title  role  at  different  times. 
Mme.  Bernhardt  kept  the  play  in  her 
repertory  when  she  toured  America  a 
few  years  ago.  She  not  only  gave  the 
play  in  its  entirety  here,  but  also  played 
the  famous  courtroom  act  in  her  numer- 
ous special  vaudeville  engagements. 

The  American  adaptation  of  the  play 
was  made  by  John  N.  Raphael  and  edited 
by  William  Henry  Wright.  Its  premiere 
in  America  took  place  at  the  New  Am- 
sterdam Theatre  in  New  York,  under 
the  auspices  of  Henry  W.  Savage.  Dor- 
othy Donnelly  played  the  part  made  fa- 
mous in  Paris  by  Sarah  Bernhardt.  The 
young  attorney,  who  unknowingly  pleads 
the  cause  of  his  degraded  mother,  was 
interpreted  by  William  Elliott. 

Action   to   Replace  Dialogue. 

"Madame  X"  was  so  successful  that 
it  played  four  years,  and  is  still  one 
of  the  stand-bys  of  all  stock  companies. 
Miss  Donnelly  played  the  title  role  in 
New  York  and  in  Chicago  during  the 
first  two  years  of  its  run,  while  Dorothy 
Dunlap  headed  a  second  company  on 
the  road.  Two  companies  were  put  out 
during  the  third  year  and  one  in  the 
fourth. 

The  play  has  met  with  such  popular 
success  on  the  stage  that  the  Goldwyn 
officials  believe  its  photoplay  appeal  will 
be  tremendous.  In  the  picture  version, 
much  of  the  past  history  of  the  famous 
"Madame  X,"  which  in  the  play  is  told  in 
dialogue,  can  be  revealed  through 
graphic  action. 

As  yet,  no  director  has  been  chosen 
for  the  production,  nor  has  the  cast 
been  selected. 


Republic  to  Distribute 

Waldorf  Photoplays 

A DEAL  has  been  consummated  be- 
tween the  Republic  Distributing 
Corporation,  of  which  Lewis  J. 
Selznick  is  advisory  director,  and  Wal- 
dorf Photoplays,  Ltd.,  whereby  Republic 
is  to  release  for  a  period  of  not  less 
than  two  years  all  productions  of  the 
Waldorf  Company.  The  agreements 
stipulate  that  there  shall  not  be  less  than 
four  productions  each  year. 

Waldorf  is  planning  big  productions, 
and  the  distributing  rights  attained  by 
Republic  include  the  United  States  and 
Canada.  The  pictures  will  be  directed  by 
David  G.  Fischer. 

The  first  picture  will  be  "Dad's  Girl," 
a  screen  adaptation  of  the  old  play  in 
which  Jackie  Saunders,  who  recently 
made  a  big  hit  in  "The  Miracle  of  Love," 
will  be  starred.  The  second  picture  to 
be  delivered  has  not  been  determined, 
but  it  will  probably  be  the  Saturday 
Evening  Post  story  entitled  "The  Black 
Sheep."  "The  Rider  of  the  King  Log" 
is  scheduled  for  the  third  release.  As 
a  novel  it  had  a  wide  circulation.  The 
fourth  picture  will  be  "Kismet,"  in  which 


Otis  Skinner  appeared  on  the  speaking 
stage  and  which  won  a  big  success  in 
New  York.  Mr.  Skinner  will  be  seen 
in  the  screen  version. 

In  connection  with  "Kismet,"  it  will 
be  recalled  that  some  time  ago  publicity 
was  given  in  the  trade  press  to  a  state- 
ment that  a  Mr.  Mercanton  had  secured 
the  rights  to  "Kismet."  Republic  has 
announced  a  desire  to  correct  this  im- 
pression, as  "Kismet"  is  to  be  included 
in  the  Waldorf  series. 


Real  Football  Game  in  Metro  Play. 

The  Santa  Monica  and  Venice,  Cal., 
high  school  football  teams  staged  an 
interscholastic  gridiron  contest  for 
"Eliza  Comes  to  Stay,"  Viola  Dana's  new 
Metro-Screen  Classic  picture.  The 
game,  which  was  played  on  the  Santa 
Monica  field,  was  arranged  by  W.  A. 
Howell,  who  is  directing  the  production. 


Hugo  Ballin. 

Will  direr-t  Madge  Kennedy  in  her  Goia- 
w.vn.s  made  in  tiie  East. 


Madge  Kennedys  Next  To  Be  Made 

in  East  Under  Ballin  s  Direction 


HUGO  BALLIN  will  direct  Madge 
Kennedy  in  the  next  production 
for  this  famous  Goldwyn  com- 
medienne,  and  it  is  likely  the  picture 
will  be  done  in  the  East,  following  the 
completion  of  "Partners  of  the  Night" 
for  Eminent  Authors.  Miss  Kennedy 
has  recently  completed  two  productions, 
the  first  of  which,  "The  Blooming  An- 
gel," directed  by  Victor  Schertzinger,  is 
scheduled  for  early  release. 

What  the  new  story  will  be  has  not 
been  announced,  although  it  is  known 
that  the  choice  has  narrowed  down 
to  three.  As  soon  as  a  decision  is  made 
Robert  B.  Mclntyre,  in  charge  of  Gold- 
wyn productions  in  the  East,  will  get 
his  organization  under  way  at  the 
Oliver  studios  in  East  Forty-eighth 
street,  which  have  been  secured  under 
lease  from  Jan.  1.  Mr.  Ballin  is  al- 
ready in  New  York  for  the  production. 

Hugo  Ballin  has  achieved  a  national 
reputation  as  art  director  for  Goldwyn 
at  Culver  City.  Three  years  ago  he  di- 
rected Madge  Kennedy  in  "Baby  Mine," 
which  was  one  of  the  first  motion  pic- 
tures in  which  she  appeared.  He  has 
arrived  in  the  East  to  resume  his  work 
as  director.  Paul  Bern  will  be  assistant 
director  and  the  cameraman  will  be 
Lucian  Andriot. 

Mr.  Ballin's  Belief. 

From  his  training  as  painter,  Mr.  Bal- 
lin has  approached  the  art  of  the  screen 
from  a  different  angle  than  that  of  most 
directors  who  have  acquired  their  early 
training  on  the  spoken  stage.  Mr.  Bal- 
lin believes  the  screen  is  most  nearly 
related  to  the  pictorial  arts  of  drawing 
and  painting.  In  other  words,  motion 
pictures  are  a  series  of  pictures.  The 
acting  values  are  entirely  different  from 
those  on  the  stage.  To  succeed  as  a 
director  a  man  must  know  lines  and 
angles  and  above  all  must  know  the 
eye  of  the  camera. 

"What  the  director  must  give  to  the 
screen  is  not  simply  acting  values  as 
we  used  to  know  them  on  the  stage," 


said  Mr.  Ballin.  "He  must  get  the  new 
acting  values  that  the  eye  of  the  camera 
and  the  magnifying  power  of  the  screen 
have  given  to  the  art  of  the  motion 
picture.  As  a  result,  the  best  directors 
give  us  an  interpretation  of  the  story 
that  is  distinct  and  peculiar  to  the  mo- 
tion picture.  In  this  new  medium  we 
tell  stories  with  new  backgrounds  and 
special  emphasis  of  scene  that  can  only 
be  hinted  at  on  the  stage  or  on  the  pages 
of  a  book." 


"Slaves  of  Pride"  Praised 

By  New  York  Reviewers 

THE  reviewers  on  the  New  York 
daily  newspapers  were  quite 
agreed  on  the  general  excellence 
of  "Slaves  of  Pride,"  Alice  Joyce's  new 
Vitagraph  production  which  is  having 
a  pre-release  showing  at  the  B.  S. 
Moss  Broadway  Theatre  this  week. 

"Slaves  of  Pride,"  which  is  an  adap- 
tation by  William  B.  Courtney  from  a 
well-known  novel,  is  out  of  the  ordinary 
in  its  theme.  Pride  and  covetousness  are 
the  dominating  passions  in  the  story, 
with  love,  quite  naturally,  an  important 
factor.  Jealousy  is  absent  and  the  eter- 
nal triangle  plays  only  a  small  part. 
While  the  story  offers  Miss  Joyce  a 
role  that  is  perfectly  suited  to  her,  two 
men  of  the  supporting  cast,  Percy  Mar- 
mont  and  G.  V.  Seyffertitz,  have  almost 
equally  powerful  characters  to  portray. 
Other  important  roles  are  played  by 
Templer  Saxe  and  Louise  Beaudet. 
George  Terwilliger  directed  the  picture. 


Mack  Writes  Story  for  Selznick. 

Willard  Mack,  well-known  playwright 
and  actor,  has  written  what  is  described 
as  an  excellent  story,  which  has  not  been 
published,  and  which  Myron  Selznick 
has  purchased  for  screen  production, 
according  to  a  recent  announcement. 

The  new  story  is  titled  "Prince  O* 
Pines,"  and  is  said  to  be  full  of  unusual 
situations. 


596 


THE    MOVING    PICTURE  WORLD 


January  24,  1920 


Every  Big  Chicago  Circuit  Joins 

National  Theatres,  Says  Selznick 


UPON  the  return  of  Lewis  J.  Selz- 
nick from  Chicago  and  points  in 
the  Middle  West,  it  was  learned 
that  for  the  first  time  in  Chicago  film 
history  all  the  big  competing  companies 
operating  circuits  of  theatres  have 
pledged  their  united  support  to  one 
enterprise.  This  organization  is  Na- 
tional Picture  Theatres,  Inc.,  and  the 
man  round  whom  the  circuits  have  ral- 
lied is  Lewis  J.  Selznick,  head  of  the 
organization. 

Several  months  ago  Nathan  Ascher 
not  only  caused  all  his  theatres  to 
become  members  of  National  Picture 
Theatres,  Inc.,  but  also  became  Na- 
tional's first  exhibitor  vice  president  and 
director.  He  later  arranged  a  meeting 
of  the  heads  of  every  big  Chicago  cir- 
cuit. As  a  result  of  this  meeting,  the 
theatres  of  Lubliner  &  Trinz,  Balaban 
&  Katz;  Jones,  Linick  &  Schafer ;  An- 
drew Karzas  and  Ascher  Brothers  have 
already  signed  membership  contracts  in 
National. 

Service  and  Profits. 

"In  Select  I  have  built  an  exchange 
organization  which  gives  the  exhibitors 
splendid  service  and  which  makes  pro- 
fits," said  Mr.  Selznick.  "My  studios 
have  always  made  pictures  which  make 
money  for  exhibitors.  All  these  re- 
sources are  at  the  service  of  exhibitors 
a!!  over  the  world  who  wish  to  join 
National  and  share  in  the  profits.  That 
exhibitors  appreciate  real  co-operation 
when  it  is  offered,  is  proven  by  the  fact 
that  every  day  National's  membership 
increased  by  leaps  and  bounds. 

"I  have  just  received  a  wire  from 
California  that  National's  first  picture, 
'Just  a  Wife,'  is  a  knockout.  The  second 
picture,  'Blind  Youth,'  is  almost  com- 
pleted and  should  be  equally  great.  If 


any  picture  is  not  excellent  I  will  not 
release  it  through  National. 

"In  February  the  twenty-six  exhibi- 
tors— one  from  each  exchange  zone — 
will  meet  and  decide  on  future  pictures. 
I  will  give  them  the  kind  of  pictures 
they  want — as  many  or  as  few  as  they 
wish.  I  cannot  make  one  dollar  until 
they  have  secured  the  kind  of  pictures 
at  the  prices  they  want  and  until  the 
members  have  made  a  dividend  on  the 
money  they  put  up  with  National. 

Bear*  Share  of  Cost. 

"Each  National  member  pays  a  pro- 
portionate share  of  the  total  cost  of 
each  picture.  The  amount  each  member 
thus  pays  is  a  little  less  than  the  exhi- 
bitor now  pays  as  rental  for  pictures 
of  similar  quality.  The  total  amounts 
thus  paid  by  3,000  members  will  not 
only  equal  the  cost  of  each  picture  plus 
all  expenses,  but  will  leave  a  splendid 
profit  besides  from  which  to  pay  divi- 
dends. Foreign  sales  and  rentals  to 
non-niembers  will  give  further  large 
profits.  I  expect  National  to  book  two 
or  three  times  the  necessary  3,000 
theatre.*,  which  means  that  rentals 
which  members  now  pay  can  be  greatly 
reduced." 


"Mothers  of  Men"  Will 

Have  Early  Release  Date 

MOTHERS  OF  MEN,"  a  big  special 
production  made  by  Films  Spe- 
cial, Inc.,  and  directed  by  Edward 
Jose,  is  announced  for  early  release  by 
the  Republic  Distributing  Corporation, 
of  which  Lewis  J.  Selznick  is  advisory 
director  and  Briton  N.  Busch  is  presi- 
dent. This  is,  perhaps,  the  biggest  pro- 
duction announced  by  Republic  since  it 
released  "\\'hen   Bear-Cat   Went  Dry." 


The  stars  are  Claire  Whitney,  Lums- 
den  Hare  and  Martha  Mansfield  and  the 
screen  version  was  adapted  from  the 
story  written  by  William  Henry  War- 
ner and  DeWitte  Kaplan.  "Mothers  of 
Men"  is  said  to  be  a  most  beautiful 
story.  Romance  and  intrigue  form  the 
base  of  the  plot.  The  scene  is  laid  in 
Europe  and  a  specially  strong  cast  has 
been  engaged  to  support  the  stars. 

Claire  Whitney,  who  plays  the  lead- 
ing role,  began  her  stage  career  at  the 
old  Biograph  Company  where  she  ap- 
peared in  twenty-one  different  parts 
in  as  many  weeks.  She  has  also  played 
in  a  number  of  Fox,  Metro  and  Select 
successes.  Lumsden  Hare,  who  sup- 
ports Miss  Whitney,  is  also  a  well 
known  leading  man  of  the  stage  and 
screen.  Martha  Mansfield  is  a  former 
"Follies"  girl,  whose  beauty  and  ability 
is  attracting  attention.  Gaston  Glass 
is  a  French  aviator  who  covered  him- 
self with  honors  in  the  recent  war. 
Frankie  Bailey  will  play  the  part  of  a 
cabaret  dancer. 


Miss  Rambeau  Finishes  Film. 

Marjorie  Rambeau  completed  work  on 
her  first  Albert  Capellani  production, 
"The  Fortune  Teller,"  on  January  14. 
Only  a  few  exteriors  remain  to  be  filmed 
before  the  negative  is  turned  over  to 
Pathe  for  release.  Mr.  Capellani  and 
his  staff  will  go  south  to  get  the  neces- 
sary atmosphere  with  some  small  travel- 
ing tent  show.  Albert  Capellani  includes 
in  his  achievements,  "Les  Miserables," 
"Eye  for  Eye,"  "The  Red  Lantern," 
"Out  of  the  Fog,"  "The  Common  Law," 
"Oh  Bov"  and  "The  Virtuous  Model." 


Reopens  New  Orleans  Offices. 

It  was  announced  this  week  that  the 
New  Orleans  office  of  the  Republic  Dis- 
tributing Corporation  will  be  reopened 
l-"ebruary  1,  with  J.  F.  Flaherty  in  charge. 
The  office  in  Omaha  will  also  be  re- 
opened about  the  same  time,  it  is  made 
known,  with  J.  H.  Hill  in  charge. 


Illustrating  That  at  "The  River's  End"  Marshall  Neilan  Finds  Beauty  and  Fine  Drama. 

Showing  the  producer  in  the  circle  above  and  four  excellent  shots  from  his  feature  for  First  National  with 

Lewis  Stone,  Marjorie  Daw  and  John  Keith. 


January  24,  1920 


THE    MOVING    PICTURE  WORLD 


597 


Bits  from  Monopol's  Two  Latest  Productions. 

"Alma.  Where  Do  You  Live?"  asks  the  Arab,  while  Francis    Ford   sops   tramping   and   then   looks   on    while   he  nlav 

cards  with  himself  in  "Crimson  Shoals."  "  ' 


L.  L.  Hiller  Tells  Origin  of  Play 

Based  on  *'The  Servant  in  the  Home 


Activity  Is  Keynote  at 

The  Selznick  Studios 

PROGRESS  on  productions  has 
gained  such  headway  at  the  various 
studios  of  the  Selznick  Enterprises 
that  Sam  E.  Morris,  general  manager,  is 
able  to  announce  that  there  will  be  no 
delays  'in  the  release  dates  and  that  all 
prints  will  be  delivered  on  schedule  time. 

With  seven  pictures  already  com- 
pleted, two  more,  which  will  be  finished 
within  the  week,  and  seven  others,  in 
course  of  making,  the  Selznick  produc- 
tion situation  is  better  than  it  has  ever 
been  before,  and  has  started  the  new 
year  with  a  momentum  which  augurs 
well. 

The  advance  in  the  schedule  of  pro- 
duction is  due  primarily  to  the  smooth 
running  organization  which  Myron  Selz- 
nick has  inaugurated  at  the  eastern  stu- 
dios and  strict  adherence  to  schedules 
which  Harry  Rapf  has  gotten  under  way 
on  the  West  coast.  Star  series  produc- 
tions are  included  in  the  attractions 
already  completed  and  under  way. 

Among  those  completed  are  Olive 
Thomas,  "Footlights  and  Shadows";  Eu- 
gene O'Brien  in  "His  Wife's  Money," 
Elaine  Hammerstein  in  "Greater  Than 
Fame,"  Owen  Moore  in  "Sooner  or 
Later,"  the  first  of  the  West  coast  pro- 
ductions for  National  Pictures,  Inc., 
"Just  A  Wife,"  and  the  first  Herbert 
Kaufman  Weekly,  "Little  Red  Riding 
Hood."  Olive  Thomas'  and  Owen 
Moore's  new  pictures  are  the  two 
which  will  be  completed  this  week. 

In  the  course  of  preparation  are  "The 
Woman  God  Sent,"  in  which  Zena  Keefe 
will  be  featured;  "A  Fool  and  His  Mon- 
ey, starring  Eugene  O'Brien;  "Blind 
Youth,"  the  second  National  Theatres, 
Inc.,  picture;  an  Owen  Moore  produc- 
tion, and  "The  Land  of  Opportunity,"  the 
first  of  the  Americanization  specials 
being  made  by  Ralph  Ince. 


Buys  Rights  to  Grossman  Picture. 

Nancibelle  W.  Grant,  president,  Brit- 
ish American  Pictures  Finance  Corpora- 
tion, has  purchased  the  United  States 
and  Canadian  rights  to  Harry  Gross- 
man's six-reel  mystery  drama,  "Wits 
Versus  Wits,"  starring  Margaret  Marsh. 

"Wits  versus  Wits"  will  be  distributed 
through  the  Hallmark  Pictures  Corpora- 
tion, and  is  scheduled  for  release  in 
February. 


THE  production  of  "Who's  Your  Ser- 
vant," the  photoplay  which  is  de- 
scribed as  a  greater  picture  than 
"The  Cheat,"  is  the  first  step  in  a  de- 
termined movement  for  the  creation  of 
motion  pictures  of  a  different  type,  ac- 
cording to  L.  L.  Hiller,  who  controls  the 
world's  rights.  Mr.  Hiller  in  making 
the  statement  revealed  the  fact  that  the 
author  of  the  i)lay  is  Julian  Johnson, 
the  well  known  editor  and  motion  pic- 
ture critic.  The  release  date  will  be  an- 
nounced later. 

Realizing  the  sameness  of  the  ma- 
pority  of  picture  plays,  Mr.  Johnson  de- 
termined after  conferring  with  several 
leading  producers  to  write  something 
unique.  He  spent  the  better  part  of  two 
years  in  judging  the  situation  and  in  de- 
termining the  most  unusual  theme  on 
which  to  base  his  story. 

Learned  Servant's  Importance. 

The  eternal  triangle,  or  the  husband 
or  wife,  seemed  to  be  the  center  of 
practically  every  motion  picture  drama, 
according  to  Mr.  Johnson's  careful  in- 
vestigation, and  he  finally  decided  that 
a  hitherto  neglected  element  of  the 
household,  and  still  a  most  important 
factor,  the  servant,  was  the  proper  char- 
acter on  which  to  center  the  first  effort 
in  variation. 

In  modern  life  the  servant  problem 
has  come  to  be  one  of  the  most  impor- 
tant, Mr.  Johnson  found.  Aside  from 
the  economic  independence,  which  has 
made  it  impossible  to  hold  good  help 
willhout  providling  them  w/ith  every- 
thing the  members  of  the  household 
enjoy,  the  news  of  the  day  is  filled  with 
crimes  committed  by  servants  and  with 
stories  of  great  inheritances  left  to 
them.  They  figure  in  every  big  will  con- 
test and,  in  a  word,  they  are  the  cus- 
todians of  the  family  skeleton. 

Many  Accessories. 

All  is  brought  out  in  the  picture,  and 
that  unusual  angle  combined  with  a  well- 
woven  story,  has  resulted  in  compli- 
ments from  noted  producers.  Those 
who  saw  the  first  screening  declared 
that  the  picture  would  be  one  of  the 
sensations  of  the  industry.   The  picture 


will  be  put  out  with  every  ftccessory  of 
a  super-special.  A  nation-wide  trade 
paper  advertised  campaign  has  been  in- 
augurated and  will  be  strongly  carried 
on  until  after  the  Broadway  premiere 
of  the  production. 

Thousands  of  merchants  will  be  fur- 
nished with  paper  bags  in  which  to 
send  out  groceries  and  meats,  and  the 
query*  "Who's  Your  Servant,"  will  be 
printed  on  the  bags  and  wrapping  paper. 
A  press  book  of  more  than  twenty  pages 
has  been  prepared  in  three  colors.  Trail- 
ers, slides,  heralds  and  many  other  aids 
to  effective  exploitation  of  the  picture 
have  also  been  prepared. 

"Gray  Brother"  Relates 

an  Underworld  Romance 

A GREAT  deal  of  magic  abides  in 
"The  Gray  Brother"  which  Sidney 
Olcott  directed  from  Thomas  Mott 
Osborne's  story  for  Edward  A.  Mac- 
Manus.  The  plot  is  based  on  a  romance 
woven  in  and  out  of  the  underworld 
with  the  prison  at  the  end  of  the  road, 
the  outlaws  of  society  tread. 

Out  of  the  depths  of  the  submerged 
tenth  spring  all  of. the  characters  except 
one,  a  boy,  who  born  in  a  refined  home 
shows  early  precocity  for  copying  sig- 
natures which  ends  in  his  becoming  a 
forger  and  a  criminal.  Instead  of  the 
prison  making  him  worse  his  experience 
among  men  who  knew  no  better  urges 
him  to  help  them  to  better  themselves 
and  in  this  uplift  work  he  is  aided  by 
his  father  and  mother  particularly  in 
the  regeneration  of  a  burglar. 

The  story  of  the  lives  of  those  born 
to  a  criminal  career  is  vividly  portrayed 
in  a  big  production  which  may,  when 
released,  prove  to  be  one  of  the  most 
sensational  photodramas  ever  screened. 
The  date  of  release  has  not  been  an- 
nounced by  Mr.  MacManus  but  it  will 
probably  be  made  any  day  within  the 
next  week. 

Immediately  "The  Gray  Brother"  is 
released  Mr.  MacManus  will  begin  work 
on  a  new  production  that  will  present  a 
new  realism  for  the  entertainment  of 
picture  theatre  goers. 


598 


THE    MOVING    PICTURE  WORLD 


January  24,  1920 


Show   "Huckleberry   Finn"  Picture. 

The  first  public  presentation  of 
"Huckleberry  Finn,"  William  D.  Taylor's 
Paramount-.'\rtcraft  production  of  Mark 
Twain's  book,  was  given  at  the  Sher- 
man Theatre,  Chillicothe,  O.  The  pic- 
ture played  January  13,  14  and  15. 

Denison  Clift  Becomes 

Director  for  Fox  Film 

THE  LAST  STRAW,"  a  gripping  tale 
of  the  early  West  with  Buck  Jones 
as  the  star,  is  announced  as  com- 
pleted at  the  William  Fox  studios  in 
Hollywood.  Denison  Clift  is  heralded 
as  the  director  of  this.  Buck  Jones'  first 
picture  under  the  Fox  banner,  scheduled 
for  February  release. 

The  story  of  "The  Last  Straw"  is 
taken  from  the  original  by  Harold 
Titus,  who  is  the  author  also  of  "Shod 
with  Fire"  in  which  William  Russell  is 
now  at  work  as  a  Fox  star  on  the  West 
Coast. 

Mr.  Clift  has  completed  the  filming 
of  "The  Last  Straw"  and  the  picture 
now  is  in  course  of  cutting  and  titling. 
To  this  production,  his  first  official 
directorial  eflfort,  Clift  is  said  to  have 
given  many  unique  personal  touches  and 
a  wealth  of  genuine  novelties.  Some 
entirely  ne\^  angles  on  the  photographic 
end  of  the  film  are  promised,  showing 
that  the  assignment  of  Mr.  Clift  to  this 
important  post  was  justified. 

Supporting  the  new  star  in  the  Titus 
story  are  Vivian  Rich,  Jane  Tallent, 
Colin  Kenny,  Charles  LeMoyne,  Bob 
Chandler,  William  Gillis,  H.  W.  Padgett, 
Hank  Bell,  Zeib  Morris  and  Lor^  PofJ. 
Besides  this  cast  of  principals.  Director 
Clift  used  several  hundred  extras,  in- 
cluding many  women,  trick  riders  and 
stunt  men  for  picturesque  "bits"  and 
several  daring  young  women  riders  who 
lend  added  effects  to  the  exterior  "shots" 
in  the  film. 


Seven  Pictures  in  Work  at  Lasky 

Studio  Include  Four  Big  Specials 


THE  busy  season  has  really  set  in 
for  the  Lasky  studio  at  Hollywood, 
and  with  seven  companies  at  work 
the  big  stages  are  crowded  with  sets, 
players,  cameramen,  stage  carpenters 
and  property  men. 
The  productions  now  in  work  are: 
"The  Fighting  Chance,"  a  Paramount 
Artcraft  Special  directed  by  Charles 
Maigne,  with  Conrad  Nagle  and  Anna  Q. 
Nilsson  in  the  leading  roles.  This  is 
an  adaptation  of  Robert  W.  Chambers' 
society  novel  of  New  York  and  en- 
virons. 

"The  Prince  Chap,"  Edward  Peple's 
play  of  English  life,  a  romantic  comedy- 
drama  which  is  being  produced  as  a  spe- 
cial by  William  DeMille  with  Thomas 
Meighan  in  the  title  role  and  Lila  Lee, 
Kathlyn  Williams  and  others  in  the  chief 
support. 

""The  Round-Up,"  starring  Roscoe  Ar- 
buckle,  a  George  Melford  production, 
with  scenario  by  Tom  Forman,  who 
also  has  an  important  role  in  the  pic- 
ture. Mabel  Juliene  Scott  is  leading 
woman. 

"The  Dancin'  Fool,"  directed  by  Sam 
Wood,  starring  Wallace  Reid,  with  Bebe 
Daniels  as  leading  woman. 

"Mrs.  Temple's  Telegram,"  starring 
Bryant  Washburn,  directed  by  James 
Cruze,  with  Wanda  Havvley  as  leading 
woman.  Carmen  Phillips  and  Walter 
Hiers  are  prominent  in  the  cast. 

"Thou  Art  the  Man,"  directed  by 
Thomas  Hefifron,  starring  Robert  War- 
wick. It  is  from  the  book,  "Myles  Cal- 
thorpe,  LD.B.,  by  F.  E.  Mills  Young,  a 
story  of  South  .'\frica  and  the  illicit  dia- 
mond trade.  Lois  Wilson  is  leading 
woman. 

".•\  Lady  in  Love."  starring  Kthel  Clay- 


ton, directed  by  Walter  Edwards.  Har- 
rison Ford  is  leading  man.  This  is  a  ro- 
mantic story  with  much  complication  of 
a  marital  character. 

"Held  by  the  Enemy"  will  be  started 
with  Donald  Crisp  as  director. 

All  of  the  foregoing  productions  are 
for  Paramount-Artcraf t  release. 


Warner  Has  Strong  Role 

in  "Haunting  Shadows" 

HB.  WARNER,  the  "tragic-lipped 
Chesterfield  of  the  screen,"  as 
•  one  reviewer  called  him,  has  a 
most  effective  role  in  "Haunting  Shad- 
ows," his  latest  Robertson-Cole  produc- 
tion. The  picture  is  an  adaptation  of 
"The  House  of  a  Thousand  Candles," 
Meredith  Nicholson's  mystery  story, 
which  provided  material  for  one  of  the 
most  successful  plays  on  the  speaking 
stage. 

The  story  revolves  around  the  strange 
provisions  of  the  will  of  an  eccentric 
millionaire  who  stipulated  that  his 
grandson,  John  Glenarn,  should  live  for 
a  year  uninterruptedly  in  the  rambling 
old  castle  which  the  old  man  had  built 
in  the  Indiana  forest. 

Things  began  to  happen  the  very  first 
day  young  Glenarn  takes  up  his  abode. 
.A  bullet  crashes  through  the  window. 
Uncanny  noises  are  heard  in  the  night. 
Weird  shadows  are  seen  flitting  through 
the  corridors.  Suspicious  characters 
lurk  around  the  place.  Convinced  that 
there  is  a  hidden  treasure  which  these 
sinister  forces  are  after,  Glenarn  arms 
himself  and  battles  with  seen  and  un- 
seen foes.  Interwoven  with  this  maze 
of  plot  and  counterplot  is  a  love  ro- 


"The  Cyclone"  Is  a  Good  Name  for  This  Tom  Mix  Picture:  These  Stills  Prove  It. 

Were  we  publicity  agents  we'd  say,  "There's  a  thrill  In  every  foot";  but  anyhow  this  Fox  feature  looks  good. 


January  24,  1920 


THE    MOVING   PICTURE  WORLD 


599 


*Desert  Gold"  Gets  Big  Welcome  at 

Strand;  List  of  First  Run  Bookings 


JACK  EATON,  managing  director  of 
the  New  York  Strand,  and  Edward 
L.  Hyman,  head  of  the  Brooklyn 
Mark-Strand,  have  fired  the  big  guns 
that  showmen  hold  in  reserve  to  use 
on  big  pictures  with  the  presentation 
of  Zane  Grey's  "Desert  Gold"  in  the 
two  big  Mark  theatres.  Opening  in  New 
York,  this  Benjamin  B.  Hampton  pro- 
duction, released  through  the  W.  W. 
Hodkinson  Corporation,  drew  capacity 
business  and  won  the  instant  approval 
of  audiences  and  the  metropolitan  news- 
paper critics.  In  Brooklyn  where  the 
picture  plays  the  following  week  Mr. 
Hyman  has  made  an  extensive  billboard 
and  exploitation  campaign. 

Posts  150  Twenty-fours. 

More  than  150  twenty-four  sheets 
have  been  posted  within  that  borough 
of  New  York  City  and  everything  has 
been  done  to  enable  the  picture  to  do 
the  record  breaking  business  at  this  big 
Eastern  point  that  Mr.  Hyman  saw  it 
do  at  the  America  Theatre,  Denver, 
the  big  Talbot  house,  when  Mr.  Hyman 
was  managing  the  William  Fox  the- 
atre interests  in  Colorado  recently. 

Among  the  larger  recent  bookings  of 
the  production  by  first  run  theatres  are 
the  Schade  Theatre,  Sandusky,  O;  the 
Knickerbocker,  Philadelphia;  the  Pal- 
ace, Muscatine,  la.;  the  Strand,  Haver- 
hill, Mass,;  the  Weir,  Aberdeen,  Wash.; 
the  Park,  Taunton,  Mass.;  the  Palace, 
New  Orleans;  the  Colonial,  Philadel- 
phia; the  Strand,  Vallejo,  Cal. ;  the 
Stockton,  Stockton,  Cal.;  the  Stra.id, 
Fort  Dodge,  la.;  the  Lyric,  Austin, 
Minn.;  the  Olympia,  New  Bedford, 
Mass.;  the  Lumberg,  Niagara  Falls, 
N.  Y. ;  the  Opera  House,  Bayonne,  N.  J., 
and  the  Liberty,  Detroit,  Mich. 


Louis  Weadock  Signs  Up 

With  Fairbanks'  Forces 

DOUGLAS  FAIRBANKS'  latest  and 
greatest  success  "When  the  Clouds 
Roll  By,"  which  is  being  held  over 
for  a  second  week  at  the  Rialto,  New 
York,  serves  to  introduce  another  news- 
paper and  magazine  write  of  prominence 
into  the  charmed  circle  of  the  celluloid. 
Although  their  names  are  modestly  with- 
held from  the  program,  the  truth  has 
"leaked  out"  that  Louis  Weadock  and 
Thomas  Geraghty  were  the  actual 
authors,  and  that  Mr.  Weadock  has  been 
signed  up  by  the  Fairbanks  scenario 
forces. 

"Tom"  Geraghty,  with  whom  Mr. 
Weadock  will  be  associated,  is  also  a 
renowned  and  "reformed"  newspaper 
man  already  well  established  as  a  liter- 
ary garment  maker  to  the  films,  having 
long  ago  forsaken  type  for  types.  He 
is  responsible  for  most  of  the  Fairbanks' 
productions  of  the  last  two  years. 

Louis  Weadock,  before  he  received 
attention  as  a  short  story  writer,  en- 
joyed the  reputation  of  being  one  of 
the  most  brilliant  newspaper  reporters 
in  the  country.  His  police  court  stories 
were  considered  classics  of  every  day 
journalism,  and  the  late  James  Gprdon 
Bennett  singled  out  one  of  them  to  be 
used  as  a  model  of  style  by  the  re- 
portorial  staff  of  the  New  York  Herald. 

When  the  war  started  Mr.  Weadock 


went  to  France  and  later  to  Russia  in 
the  interests  of  a  syndicate  of  American 
newspapers,  and  the  announcement  of 
his  connection  with  the  Fairbanks  Pic- 
ture Corporation  is  the  first  personal 
news  that  many  of  his  old  associates 
have  had  of  him  in  a  long  time. 


Three  New  Subjects  on 

Tyrad  January  Schedule 

TYRAD  PICTURES,  INC.,  have  as- 
sembled a  program  for  release  dur- 
ing this  month  which  they  an- 
nounce to  be  the  most  comprehensive 
they  have  ever  distributed.  Three  new 
features  will  make  their  appearance, 
commencing  with  the  Bernhardt  pre- 
sentation of  "It  Happened  in  Paris," 
followed  by  the  initial  Johnny  Dooley 
comedy,  "Some  Mind  Reader"  and  "Small 
Tropical  Fish,"  the  first  of  Prof.  W.  L. 
Brind's  "Wonders  of  Nature"  Series,  the 
latter  two  subjects  having  been  released 
on  January  15th. 

"It  Happened  in  Paris"  was  written  by 
Madame  Sarah  Bernhardt  especially  for 
her  protege,  Madame  Yorska,  who  is  co- 
starred  with  W.  Lawson  Butt.  It  is 
said  to  be  a  powerful  drama  that  de- 
velops unusually  tragic  moments  and 
whose  story  deals  with  society  and  the 
underworld  of  Paris. 

Johnny  Dooley,  Ziegfeld  star,  makes 
his  initial  screen  appearance  in  "Some 
Mind  Reader,"  announced  as  a  riot  of 
fun.  Gilda  Gray,  Sophie  Tucker,  and 
Martha  Mansfield  appear  with  Dooley. 

"Small  Tropical  Fish,"  is  a  single 
reel  nature  study.  It  entertainingly  il- 
lustrates a  trip  up  "The  River  of  Doubt" 
in  search  of  small  tropical  fish.  This  is 
the  inaugural  issue  of  the  "Wonders  of 
Nature"  Series,  which  had  a  pre-release 
showing  at  the  Strand  and  Rialto  Thea- 
tres, New  York  City. 


Film  En  Route  to  Russia. 

Eighty  thousand  feet  of  film,  titled  in 
both  Russian  and  English,  was  sent  last, 
week  by  the  Community  Motion  Pic- 
ture Bureau  to  Vladivostok.  The  film 
will  be  taken  to  the  Siberian  port  by  a 
special  courier,  who  will  embark  from 
San  Francisco  for  Korea. 

Motion  picture  service  was  opened 
during  the  war  in  Siberia  by  the  United 
State  government  through  the  Com- 
munity Motion  Picture  Bureau.  During 
the  war  forty-five  camps  in  Siberia  were 
given  this  service,  and  now  pictures  are 
being  shown  peasants  as  well  as  soldiers. 
The  films  are  mpstly  industrial  and 
travel  pictures. 


New  Selznick  Electric  Sign. 

Pedestrians  and  others  in  the  vicinity 
of  Columbus  Circle,  New  York,  that 
thickly  populated  district  at  Forty- 
ninth  street  which  marks  the  turn  in 
Broadway  and  the  beginning  of  Central 
Park,  have  had  additional  light  spread 
on  their  pathway. 

The  newest  addition  to  the  array  of 
electric  signs  which  shine  forth  their 
nightly  message  to  thousands  is  another 
of  the  many  which  Lewis  J.  Selznick 
lias  placed  on  Broadway,  which  reads: 
"Selznick  Pictures  Create  Happy  Hours." 


Tom  Hamlin 

Publishing   Motion    Picture    Journal  of 
New  York  and  Northern  New  Jersey. 


Hamlin  Starts  Two-State 

Motion  Picture  Journal 

REGIONAL  trade  publications  have 
been  established  in  many  of  the 
distributing  centers  throughout  the 
country  since  Tom  Hamlin  founded 
"Amusements"  at  Minneapolis  in  1914. 
And  it  is  now  reported  that  several 
prominent  exhibitors  and  leading  ex- 
changemen  of  New  York  State  and 
northern  New  Jersey  have  organized 
the  Film  Bulletin  Corporation  to  pub- 
lish Motion  Picture  Journal  in  the 
country's  most  populous  section. 

Tom  Hamlin,  for  the  past  eighteen 
months,  the  reviewer  on  Motion  Picture 
News,  will  be  editor  and  publisher. 
After  Mr.  Hamlin  published  "Amuse- 
ments" for  nearly  four  years  he  is  said 
to  have  written  more  than  two  hundred 
thousand  words  on  marketing  and  dis- 
tributing film  and  as  a  result  of  his 
campaign  he  organized  Associated 
Theatre  Inc.  with  a  stock  membership 
of  678  theatres. 

Previous  to  founding  "Amusements," 
Mr.  Hamlin  is  reported  to  have  success- 
fully promoted  two  motion  picture  ex- 
positions, and  for  two  years  conducted 
Thomas  J.  Hamlin,  Inc.,  a  booking  ex- 
change at  Minneapolis.  As  president  for 
one  year  of  Amusement  Organization  of 
the  Mid-Northwest  he  had  charge  of 
all  grievances  between  exhibitors  and 
exchangemen  in  six  states.  With  twelve 
years'  experience  in  the  show  business 
in  all  its  branches  and  ten  years  in 
newspaper,  trade-journal,  and  publicity 
business,  Mr.  Hamlin  states  that  he  is 
prepared  to  pilot  the  new  Motion  Pic- 
ture Journal  to  success. 


Proctor  Joins  Selznick  Forces. 

George  Proctor,  widely  experienced 
scenario  writer,  has  been  engaged  as  an 
original  writer  in  the  scenario  depart- 
ment of  the  Selznick  Fort  Lee  studio, 
it  was  announced  this  week  by  Myron 
.  Selznick. 

Mr.  Proctor  has  written  extensively 
for  the  screen  and  was  at  one  time  the 
editor  of  the  Gaumont  Weekly.  He  also 
conducted  a  picture  column  in  the  Morn- 
ing Telegraph  and  has  been  a  staff 
writer  for  Lasky,  Triangle  and  Fox. 


600 


THE    MOVING    PICTURE  WORLD 


January  24,  1920 


1 


Conway  Tearle  Will  Be  Starred  in 
Forthcoming  Equity  Special  Picture 


Like  the  Wanderer 

Comes  Margureite  de  la  Motte  in  her 
Hodkinson,  "The  Sagebrusher." 


Selznick  Adapts  "Who  Am  I  ?"  to  Screen. 

Selznick  Enterprises  believes  that  the 
fact  that  "Who  Am  I?."  a  story  orig- 
inally published  in  the  All-Story  Maga- 
zine, is  to  be  adapted  to  the  screen 
should  be  of  interest  to  the  reading 
public  especially.  "Who  Am  I?"  is  a 
story  purchased  by  Myron  Selznick  and 
which  was  written  by  Max  Brand,  well- 
known  writer  of  fiction. 

The  screen  version  of  the  story  is  to 
be  made  by  the  National  Picture 
Theatres,  Inc.,  and  is  the  third  of  that 
company's  production  for  release 
through  Select. 


A.  D.  Wilkie  in  New  York. 

A.  D.  Wilkie,  of  the  Lasky  studio 
publicity  staff,  has  arrived  in  New  York 
to  do  some  special  e.xploitation  work  at 
the  New  York  office  of  Famous  Players- 
Lasky.  He  will  return  to  California  in 
about  a  month. 


HARRY  GARSON,  producer  of  the 
Equity  pictures  in  which  Clara 
Kimball  Young  stars,  and  under 
whose  direction  four  special  produc- 
tions a  year  are  to  be  made,  has  de- 
cided to  star  Conway  Tearle  in  t  e 
forthcoming  special  productipn,  which 
is  being  made  from  the  noted  fiction 
document,  "Michael  and  His  Lost  An- 
gel," but  which  title  will  be  changed  for 
screen  service  to  a  shorter  and  more 
appropriate  one  with  commercial  value. 

Conway  Tearle  has  long  been  an  at- 
tractive personality  before  film  patrons, 
and  because  of  his  association  with  a 
number  of  feminine  stars  of  the  screen, 
^as  developed  a  large  personal  follow- 
ing. Mr.  Tearle,  in  addition  to  playing 
the  principal  male  role  in  a  great  many 
legitimate  productions  in  which  he  has 
been  featured  or  co-featured,  has  been 
seen  opposite  Clara  Kimball  Young  in 
"The  Common  Law"  several  years  ago, 
and  later  with  Mary  Pickford  in  "Stella 
Maris,"  then  later  with  Miss  Young 
again  in  "The  Foolish  Virgin." 

Will  Have  Strong  Cast. 

Louis  Mayer  featured  Mr.  Tearle  op- 
posite Anita  Stewart  in  "Mind  the  Paint 
Girl,"  while  Norma  Talmadge  has  been 
seen  opposite  Mr.  Tearle  in  "The  Way 
of  a  Woman"  and  "She  Loves  and 
Lies."  In  "The  Virtuous  Vamp,"  Con- 
stance Talmadge's  first  picture  through 
First  National,  Mr.  Tearle  had  the  im- 
portant male  part,  and  later  he  ap- 
peared in  "The  World  for  Sale,"  "The 
Judgment  House,"  and  opposite  Marion 
Davies  in  "April  Folly."  All  this  work 
has  been  done  and  dovetailed  with  Mr. 
Tearle's  work  on  the  dramatic  stage. 

Garson  Will  Supervise. 

In  "Michael  and  His  Lost  Angel,"  Mr. 
Tearle  will  have  a  story  directly  fitting 
his  appearance  and  histrionic  ability 
and  will  be  supported  by  a  cast  of 
prominent  players.  Harry  Garson  will 
personally    supervise    the  production, 


which  will  be  on  the  usual  elaborate 
Garson  scale. 

"Michael  and  His  Lost  Angel"  is  from 
the  story  by  Henry  Arthur  Jones,  and 
it  will  be  a  six-part  Equity  Special,  and 
distributed  through  the  usual  Equity 
franchise  channels. 


Famous  Players  Prepares 
Stockholders'  Statements 

THE  annual  meeting  of  the  stock- 
holders of  the  Famous  Players- 
Lask3'  Corporation  was  held  at 
noon,  January  13,  in  the  offices  of  the 
company,  485  Fifth  avenue.  New  York 
City.  These  directors  were  re-elected 
for  terms  of  four  years  each:  Adolph 
Zukor,  Jesse  L.  Lasky,  William  H.  Eng- 
lish, Maurice  Wertheim  and  Felix  Kahn. 

Arthur  S.  Friend,  treasurer  of  the  cor- 
poration, announced  that  a  financial 
statement  of  the  company  will  be  mailed 
to  all  stockholders  as  soon  as  it  is  com- 
pleted by  Price,  Waterhouse  &  Co.,  cer- 
tified accountants. 

Shows'Work  of  Branches. 
Emil  E.  Shauer,  general  manager  of 
the  corporation's  foreign  department, 
exhibited  a  motion  picture  depicting  the 
activities  of  the  various  foreign  offices 
of  the  corporation.  The  picture  showed 
the  offices  in  London,  Paris,  Copenhag- 
en, Stockholm,  Buenos  Aires,  Santiago, 
Chile,  Rio  de  Janeiro,  Havana,  Sydney, 
Melbourne  and  Wellington,  New  Zea- 
land. The  picture  also  showed  how  the- 
atres in  these  foreign  countries  exploit 
P?ramount-Artcraft  pictures,  produced 
by  the  corporation. 

On  the  day  before  the  annual  stock- 
holders' meeting,  the  directors  voted  a 
dividend  at  the  rate  of  8  per  cent  on  the 
preferred  stock  or  2  per  cent  for  the 
period  from  November  28,  1919,  to  Feb- 
ruary 1,  1920.  This  dividend  is  payable 
on  February  1  to  preferred  stockhold- 
ers of  record  at  the  close  of  business  on 
January  21. 


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New  York  and  Florida— The  Answer  is  the  Same— "Moving  Picture  World' 


"The  Moving  Picture  World  is  without  question  the  exhibitors'  guide,"  says  New  York.     "Congratulations  on 

your  splendid  magazine,"  says  Florida. 


iiiiitiiii  tiiiiiiiiiiiiii,,ii,iiiiiitiiiiiiriiiiiiiiiiiitiliiili,iip|iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiitii,iiiiimiiiiiiiiiiiiii>ii 


THE  G.  NORMAN  B.4UGHMAN  CO. 
Jobbers  and  Distributors,  .Automobile 
Supplies. 
Tampa,  Fla.,  Jan.  5,  1920. 
Chalmers  Publishing  Co.,  New  'Vork,  N.  Y. 
Gentlemen : 

Inclosed  please  find  P.  O.  money  order  for 
three  dollars  ($3)  for  which  please  send  to 
the  a'bove  address  the  Moving  Picture 
World  for  one  year  commencing  with  your 
first  issue  after  the  strike  if  those  back 
numbers  are  available. 

Allow  me  to  congratulate  you  on  your 
splendid  magazine.  It  was  always  a  great 
help  to  me  while  I  was  in  business  and 
when  I  return  in  the  spring  it  will  surely 
accompany  me. 

Sincerely  yours, 

G.  A.  THOMPSON. 


HAVENS  THEATRE 


FRED  C.  BITNER.  M/kNAGCII 


Olean.  New  York 


Moving  Picture  World 
516  Fiftli  Ave. 
Hew  York  City. 

Dear  Sirs; 

I  inclose  check  for  $3.00  payment 
for  years  subscription.      The  Moving  Picture  World  is  without 
question  the  ealiibitor'B  guide,  and  the  writer  would  not  be 
without  it. 

Yours  very  truly 


January  24,  1920 


THE   MOVING   PICTURE  WORLD 


601 


Three  of  the  Cinema  Dramas  Establishing  the  Name  on  Realart. 

■  iii„n   llwin's  "SolditTS  o£  Fortune";  Alice     li.ady  in  "The  Fear  Mirkel";  and  Ma;-y 

Left  to  right  are;  Allan  Dwan.s     houuei.s  oi  ..j^n^e  of  Green  Gables." 


riiles  M'.nter  '.n 


'Advertising  on  the  Screen"  Becomes 
Nation-wide  Concern  of  Picture  Men 


THE  following  information  is 
printed  as  it  comes  to  the  Moving 
Picture  World  frorn  the  Commit- 
tee on  Protection  of  the  bcreen,  of 
the  Motion  Picture  Theatre  Owners 
of  America,  with  ofifice  in  the  Times 
Building,  New  York.  The  matter  is 
printed  for  the  information  of  those 
most  interested :  ■    .  • 

"Remarkably  rapid  progress  is  being 
made  by  the  Screen  Protection  Com- 
nlittee  of  the  Motion  Picture  Theatre 
Owners  of  America.  The  movement  for 
the  protection  of  the  screen  against 
improper  advertising  has  spread  from 
coast  to  coast.  The  slogan,  'The  Screens 
of  the  Country  Belong  to  the  Exhib- 
itors,' has  found  a  ready  echo  among 
individual  exhibitors  as  well  as  among 
the  different  organized  groups  of  ex- 
hibitors. 

Many  Responses. 

"In  the  course  of  the  last  ^yeek^  the 
responses  from  bona-fide  exhibitors'  or- 
ganizations have  been  especially  grati- 
fying. Thus  the  Exhibitors  Circuit  of 
Texas,  with  headquarters  at  Dallas,  has 
formally  announced  its  acceptance  of 
the  activities  and  recommendations  of 
the  screen  protection  committee. 

"The  board  of  directors  of  the  Texas 
Exhibitors  Circuit,  consisting  of  eight 
theatre  owners,  met  at  Dali'as  announc- 
ing their  decision.  This  circuit  also 
comprises  a  large  membership  of  ex- 
hibitors in  the  states  of  Arkansas  and 
Oklahoma. 

Texas  Showmen  Join  In. 
"Immediately  following  this  endorse- 
ment by  the  Texas  Exhibitors  Circuit, 
news  was  received  at  the  headquarters 
of  the  Motion  Picture  Theatre  Owners 
of  America,  to  the  effect  that  the  North- 
west Exhibitors  Protective  League  had 
held  a  meeting  on  January  7  at  Min- 
neapolis. At  this  meeting  it  was  an- 
nounced that  the  remnants  of  the  old 
organization  in  the  northwestern  ter- 
ritory had  disbanded  and  gone  over  in 
a  body  to  the  Protective  League. 

"The  session  at  Minneapolis  was  at- 
tended by  exhibitors  of  Minnesota, 
North  and  South  Dakota,  Wisconsin, 
Iowa  and  Michigan.  A  resolution  was 
passed   providing  for  complete  super- 


vision of  all  screen  advertising  by  the 
proper  officials  of  the  organization. 

"Contracts  were  signed  by  practically 
the  entire  membership  and  the  money 
derived  from  all  screen  advertising  is 
to  go  in  the  state  treasury.  The  meet- 
ing was  presided  over  by  the  president, 
Charles  W.  Gates,  of  Aberdeen,  S,  D. 

"The  Screen  Protective  Committee 
received  the  following  telegram  from 
H.  L.  Mitchel,  executive  secretary  of 
the  Northwest  Exhibitors  Protective 
League :  'Enthusiastic  meeting.  Mem- 
bership doubled  since  last  meeting. 
Other  local  organization  has  disbanded 
and  joined  our  league.  Mailing  you 
over  half  hundred  contracts.  More  to 
follow.' 

Northwestern   Exhibitors  Participate. 

"On  top  of  enthusiastic  endorsement 
liy  the  Protective  League  came  the 
equally  enthusiastic  support  of  the  Ex- 
hibitors Circuit  of  the  Northwest,  con- 
sisting of  motion  picture  theatre  owners 
of  Washington,  Oregon,  Idaho  and 
Montana.  This  organization  sent  sev- 
eral imposing  envelopes  to  the  head- 
quarters of  the  screen  protection  com- 
mittee containing  the  entire  member- 
ship, which  covers  a  territory  of  two 
hundred  towns  and  cities. 

"In  addition  to  this  the  Screen  Pro- 
tection Committee  is  daily  receiving 
unsolicited  wires  and  letters  of  inquiry 
from  the  New  England  States  and  from 
New  Jersey.  All  these  wires  and  let- 
ters heartily  commend  the  stand  of  the 
Screen  Protection  Committee  and  ask 
for  an  opportunity  to  co-operate. 

"The  members  of  the  Motion  Picture 
Exhibitors  League  of  the  State  of  New 
York  were  pleased  to  receive  their  first 
check  on  account  of  the  arrangement 
for  screen  advertising.  This  check  was 
in  payment  for  the  display  of  a  short 
reel  by  the  members  of  the  organiza- 
tion. 

"All  the  exhibitors  who  had  run  this 
short  reel  say  that  their  patrons  were 
well  pleased.  It  gave  a  lot  of  excellent 
entertainment  which  was  especially  in- 
teresting to  their  women  patrons. 

"The  following  exhibitors  have  been 
added  to  the  Screen  Supervising  Com- 
mittee :  Charles  W.  Gates,  H.  L.  Mitchel, 


E.  T.  Peter,  James  Q.  Clemmer,  tt.  B. 
Wright,  Glen  Harper,  H  B.  Varner  and 
George  W.  Warner. 

"Mingled  frequently  with  inquiries 
and  words  of  approval  the  Screen  Pro- 
tection Committee  received  many  com- 
munications asking  for  the  date  of  the 
coming  national  gathering.  It  is  the  in- 
tention of  the  Screen  Protection  Com- 
mittee and  the  Motion  Picture  Theatre 
Owners  of  America  to  make  a  thorough 
canvas  of  the  leading  exhibitors  in 
every  state  as  to  what  time  and  place 
would  be  most  suitable  to  them. 

"It  is  expected  that  this  national 
gathering  will  result  in  a  permanent 
national  organization.  The  keynote  will 
be  full  recognition  of  the  rights  of  each 
state  to  determine  its  own  affairs  and 
policies." 


Triangle's  "Tiger  Girl" 

Available  February  15 

TIGER  GIRL,"  the  Triangle  produc- 
tion supervised  by  D.  W.  Griffith 
and  adapted  from  "The  Lily  and 
the  Rose,"  will  be  available  to  exhibitors 
on  February  IS  at  all  United  exchanges. 

It  is  the  intention  of  United  to  heavily 
e.xploit  this  picture  for  the  benefit  of 
exhibitors.  A  strong  press  book  has 
been  prepared  by  exploitation  experts 
and  contains  innumerable  hints  and 
sound  advice  for  wise  exhibitors  who 
would  make  this  production  a  profitable 
one  to  them.  An  attractive  set  of  lob- 
by displays  and  posters  will  also  be  fur- 
nislied. 

"Tiger  Girl"  features  Lillian  Gish  with 
Roszika  Dolly  and  Wilfred  Lucas,  and 
the  combination  of  D.  W.  Griffith  and 
Lillian  Gish  has  advertising  value  which 
can  be  easily  exploited  by  wide  awake 
theatre  managers.  Both  Mr.  Griffith 
and  Miss  Gish  have  recognized  box  of- 
fice value  and  by  making  this  Triangle 
production  available  United  considers 
that  it  has  one  of  the  best  releases  in 
the  distributing  company  for  February. 

The  story  has  that  heart  pathos  which 
is  especially  noted  in  all  Griffith  pro- 
ductions. The  tears  and  smiles  and 
grandeur  of  this  production  are  rare, 
and  it  promises  to  make  money  for  ex- 
hibitors. It  is  the  story  of  a  woman 
who  drank  from  the  bitterest  cup.  It  is 
a  story  of  life  and  thrills  and  sorrow. 
It  is  a  story  which  probably  shows  Miss 
Gish  at  her  best. 


602 


THE   MOVING   PICTURE  WORLD 


January  24,  1920 


"Jenny"  Is  Next  Olive  Thomas  Film. 

"Jenny"  has  been  chosen  as  the  title 
of  the  next  picture  on  which  Olive 
Thomas  will  start  work  as  soon  as  she 
has  finished  "Glorious  Youth,"  which  is 
now  being  completed  at  the  Selznick 
Fort  Lee  studios.  "Jenny"  was  to  have 
been  put  out  as  an  earlier  release,  but 
was  postponed  in  order  to  give  Miss 
Thomas  time  to  complete  her  present 
production,  a  Selznick  announcement 
states. 

The  story  was  purchased  for  Selznick 
Pictures  by  Joseph  L.  Plunkett  in  Eng- 
land. It  is  by  Roy  Horniman,  who  is 
among  the  foremost  British  writers. 


'The  Marriage  of  William  Asche/' 

Stage  Success,  Bought  by  Metro 


King  Baggot,  Serial  Star, 
Spori;s  Many  Odd  Disguises 

PRODUCER  Bursten  has  given  King 
Baggot  ample  opportunity  to  main- 
tain his  reputation  in  the  matter  of 
multitudinous  roles  for  in  "The  Hawk's 
Trail"  the  protean  actor  appears  in  no 
less  than  ten  distinct  characterizations. 

As  Sheldon  Steele,  a  scientific  crim- 
inologist, a  man  of  wealth,  who  finds 
fascination  in  the  pursuit  of  crooks,  he 
is  called  upon  to  assist  two  daughters 
from  whom  is  being  withheld  the  for- 
tune left  them  by  their  murdered  father. 
Unknown  to  them  the  murderer  is  the 
man  whom  they  suppose  to  be  their 
uncle  and  who,  as  their  guardian  has 
sole  control  of  the  fortune. 

Steele's  efforts  lead  him  into  many 
different  sections  of  the  underworld, 
and  this  gives  him  the  opportunity  of 
assuming  as  disguises  the  many  char- 
acters above  mentioned.  Among  other 
characterizations  given  by  Baggot  are 
those  of  a  Chinaman,  a  longshoreman,  a 
miner,  a  waiter,  an  East  Indian  Swami, 
a  stoker,  as  the  head  of  a  detective  bur- 
eau, and  when  in  the  service  of  the  sis- 
ters, an  employe  of  this  agency. 


THE  MARRIAGE  OF  WILLIAM 
ASCHE,"  dramatized  by  Margaret 
Mayo  from  the  novel  by  Mrs. 
Humphry  Ward,  has  been  added  to 
Metro's  list  of  plays  acquired  as  mate- 
rial for  its  "fewer  and  better"  pictures. 
World  rights  to  the  novel  were  secured. 
This  drama  of  high  English  social  life 
is  international  in  its  fame. 

Acquisition  of  the  book  accentuates 
the  fact  that  Metro  is  fast  garnering 
in  many  of  the  choicest  literary  bits 
on  the  market  for  the  use  of  its  indi- 
vidual stars  and  for  all-star  productions. 
It  is  the  Metro  policy  to  buy  only  stage 
plays  or  widely  read  novels.  Purchase 
of  "The  Four  Horsemen  of  the  Apo- 
calypse," by  Vicente  Blasco  Ibanez,  was 
one  of  the  outstanding  buys  of  the  year 
last  past. 

Previous  Purchases. 

"Polly  with  a  Past,"  by  Guy  Bolton 
and  George  Middleton,  for  Ina  Claire; 
"Fine  Feathers,"  the  play  by  Eugene 
Walters;  "Quincy  Adams  Sawyer,"  the 
novel  by  Charles  Felton  Pidgin ;  "The 
Gorgeous  Girl,"  a  novel  by  Nalbro  Bart- 
ley  now  running  serially  in  the  Saturday 
Evening  Post;  "Parlor,  Bedroom  and 
Bath,"  the  comedy  by  Mark  Swan  and 
C.  W.  Bell,  and  "The  Skylark,"  a  novel 
by  William  Wallace  Crooke,  are  among 
Metro's  other  recent  purchases  of  screen 
material. 

Metro  officials  boast  that  their  roster 
of  popular  authors,  including  such 
names  as  Ibanez,  Henry  Arthur  Jones, 
Thomas  Hardy,  Sir  Gilbert  Parker, 
Avery  Hopwood,  Eugene  Walter,  James 
A.  Heme,  Frank  Danby  (Mrs.  Julia 
Frankau),  Frederic  and  Fanny  Hatton, 


Rachel  Crothers,  I.  A.  R.  Wylie,  Paul 
Armstrong,  Maude  Fulton,  H.  Austin 
Adams,  Larry  Evans  and  H.  V.  Esmond, 
challenges  comparison. 


Griffith  Warns  of  Films 

Issued  as  Made  by  Him 

D V.  GRIFFITH  has  issued  a  warn- 
ing to  all  exhibitors,  and  through 
•them  to  the  general  public,  not 
to  accept  any  motion  picture  production 
as  being  "A  Griffith  Picture"  unless  the 
initials,  "D.  G.,"  and  the  written  word 
"Griffith"  are  stamped  in  the  film. 

Recently  Mr.  Griffith's  attention  was 
directed  to  certain  pictures  about  to  be 
released  as  "Griffith  productions,"  one 
of  the  announcements  as  recent  as  Jan- 
uary 12  going  so  far  as  to  state,  "One 
of  the  best  productions  made  by  the  D. 
W.  Griffith  combination." 

A  few  days  ago  Albert  L.  Grey,  general 
manager  for  Mr.  Griffith,  came  across  an 
announcement  reading:  "A  large  ad- 
vertising campaign  will  be  begun  to  ac- 
quaint the  public  with  this  production, 
and  exhibitors  will  have  the  same  op- 
portunity to  cash  in  on  this  feature  as 
they  have  on  Mr.  Griffith's  more  recent 
productions." 

"This  statement,"  said  Mr.  Grey,"  con- 
cerned a  picture  called  'Tiger  Girl," 
which  we  have  discovered  to  be  an  old 
print  originally  named  'The  Lily  and  the 
Rose'  and  directed  by  Paul  Powell.  It 
is  an  injustice  to  Mr.  Powell  as  well  a* 
to  Mr.  Griffith  to  advertise  it  as  a 
Griffith  picture,  and  there  can  be  no 
doubt  that  it  has  been  done  solely  f«r 
the  purpose  of  trading  on  Mr.  Griffith's 
name." 


A  Boost-Fest  of  Team-mates  Was  the  Annual  Rothacker  Sales-Service  Dinner  at  the  Sherman. 

Kverybody  came  to  talk  "How" — to  increase  the  value  of  Rothacker  service.    Left  to  right  around  the  horseshoe  are:    George  W. 
Cale,  W.  S.  Bastar,  G.  J.  Kilgore,  Charles  Biglow.  E.  Seifert,  P.  Cavagnaro,  H.  C.  Isbell,  S.  J.  Stoughton,  Charles  Gels,  Oscar 
Ahbe,  W.  Klingensmith.  Tiry  Miller,  Stanley  H.  Twist.  C.  P.  Tobin,  Ray  Altken,  H.  H.  Dewey,  Watterson  R.  Roth- 
acker, H.  J.  Aldous,  George  S.  Anderson,  Edward  O.  Blackburn,  Sumter  Calvert,  John  G.  Hahn,  Douglas  D. 
Rothacker,  E.  Bertram,  George  Gibson,  Arthur  P.  Miller,  D.  B.  Dutt,  W.  H.  Stafford,  Al  Parker  and 
Joseph  Hopp. 


January  24,  1920 


THE   MOVING   PICTURE  WORLD 


603 


Louis  Gasnier  Returns  To  Direct 

Mae  Marsh  in  Special  Productions 


son  and  Bob  Reeves  are  featured  in 
these  two  reels.  This  serial  is  said  to 
be  booking  big  in  all  quarters. 

The  fourth  episode  of  "The  Lion 
Man,"  a  Universal  serial,  featuring 
Kathleen  O'Connor  and  Jack  Perrin,  is 
entitled  "A  Devilish  Device,"  and  is  also 
a  two-reeler.  "Romeo's  Dad,"  a  Jewel 
production,  is  the  eighth  of  the  Stage 
Women's  War  Relief  pictures  to  be  re- 
leased. Thomas  Wise  and  Gail  Kane 
are  featured. 

There  are  three  news  releases,  Inter- 
national, Hearst  and  Universal  Current 
Events,  and  also  one  western,  the  title 
of  which  has  not  as  yet  been  decided  on. 
Lyons  and  Moran  are  still  unreeling 
comedies.  This  week's  portion  consists 
of  "The  Sweet  Dry  and  Dry."  "All  for 
the  Dough  Bag,"  featuring  Bartine 
Burkett,  Phil  Dunham  and  Zip  Mon- 
berg,  is  another  comedy  number  on 
the  program.  The  "New  Screen  Maga- 
zine" film  completes  the  program. 


Gasnier 


Head  of  Gasnier  studios,  producing  ally  of 
Robertson-Cole. 


Mary  Pickfords  '^Pollyanna'*  Is 

Ready  for  Release  on  January  18 


LDUrS  J.  GASNIER,  the  famous 
French  motion  picture  director  and 
master  mind  of  Robertson-Cole's 
big  January  special,  "The  Beloved 
Cheater,"  starring  Lew  Cody,  has  re- 
turned to  Glendale,  Cal.,  after  spending 
ten  days  in  conference  with  officials  of 
Robertson-Cole  at  the  New  York  office. 
Mae  Marsh  of  "Birth  of  a  Nation"  fame, 
whose  return  to  the  screen  found  her 
under  the  Robertson-Cole  banner,  is 
now  in  California  and  preparing  to  start 
work  on  the  scenes  of  her  first  1920 
production. 

While  in  New  York,  Mr.  Gasnier  had 
several  conferences  with  Mae  Marsh 
and  final  plans  were  made  for  the  carry- 
ing out  of  Miss  Marsh's  contract  for 
Robertson-Cole's  special  productions. 
Mr.  Gasnier  has  promised  Robertson- 
Cole  to  secure  a  director  of  note  for 
Miss  Marsh,  but  he  will  personally 
supervise  all  of  the  Marsh  features. 
Now  Preparing  Scenario. 
At  the  present  time  Mae  Marsh  is 
busy  at  work  with  scenario  experts  pre- 
paring for  the  first  story.  Mr.  Gasnier 
has  not  as  yet  selected  her  supporting 
cast  but  he  assures  her  she  will  have 
the  best  in  the  Iqnd. 

"I  am  more  than  pleased  to  handle 
Mae  Marsh  productions,"  said  Mr.  Gas- 
nier. "She  is  an  actress  of  note  and 
one  of  the  screen's  lasting  favorites. 
She  has  run  the  gamut  of  her  profes- 
sion and  I  believe  that  in  the  next  pro- 
duction, which  will  be  written  for  her 
natural  ability,  she  will  be  even  a 
greater  Mae  Marsh. 

"Robertson-Cole  is  determined  to  get 
the  best  productions  that  money  and 
time  can  purchase.  This  is  the  right 
way  to  make  pictures.  First  the  star, 
then  director,  story,  and  cast,  is  the 
best  method  to  pursue  and  success  will 
fol'.ow.  We  have  a  free  hand  to  make 
the  Mae  Marsh  productions  elaborate 
and  all  of  special  merit  with  an  espe- 
cial view  to  box-office  success." 

Promises  Immediate  Action. 
"After  reading  more  than  100  stories 
of  merit,  six  have  been  chosen  and  we 
shall  go  ahead  at  once,"  said  Miss 
Marsh.  "I  am  pleased  with  every  one 
of  the  plots  and  I  do  not  care  which  is 
shot  first.  I  am  satisfied  that  the  pro- 
ductions starring  me  will  by  far  eclipse 
my  former  record." 

Some  time  ago,  Louis  J.  Gasnier  and 
Sydney  L.  Cohan  startled  the  motion 
picture  world  with  the  announcement 
that  they  had  a  long  time  contract  with 
Mae  Marsh.  Soon  after  this  announce- 
ment. Miss  Marsh  announced  that  her 
productions  would  be  released  by  Rob- 
ertson-Cole. Miss  Marsh,  who  in  pri- 
vate life  is  Mrs.  Lee  Arms,  wife  of  the 
writer  and  dramatic  critic,  left  filmdom 
for  a  short  while  to  enjoy  a  rest  after 
the  birth  of  a  baby  girl. 

Universal  Tells  Releases 

for  Week  of  January  19 

UNIVERSAL  releases  for  the  week 
of  January  19  include  several  seri- 
als and  short-reelers.  "The  Flam- 
ing Arrow"  is  the  title  of  "The  Great 
Radium  Mystery"  episode  release  for 
the  week.    Eileen  Sedgwick,  Cleo  Madi- 


MARV  PICKFORD's  first  inde- 
pendently produced  picture  for 
United  Artists  Corporation,  which 
many  look  forward  to  as  the  greatest 
picture  this  star  has  ever  made  for  the 
screen,  will  make  its  appearance  on 
January  18  in  all  the  principal  cities  in 
the  country.  In  all  the  larger  cities  the 
picture  has  been  ■  booked  for  much 
longer  runs  than  have  been  customary 
in  the  past. 

"Pollyanna"  will  spread  a  philosophy 
of  joy  and  happiness.  "Pollyanna"  phil- 
osophy appeals  to  the  finest  sentiments, 
because  it  appeals  to  the  heart  and  be- 
cause it  makes  motion  picture  audiences 
more  happy  and  because  it  makes  life 
more  wholesome.  The  secret  of  it  is 
that  it  comes  from  the  heart  of  a  child. 
Her  gladness  works  miracles  and  more 
people,  otherwise  doomed  to  live  in  mis- 
ery and  helplessness,  become  whole 
and  really  helpful  through  this  gospel 
of  "Gladness." 

Real  Optimism. 
The  "Glad  Game"  idea  consists  in  al- 
ways letting  yourself  find  something  in 
every  situation  to  be  glad  about. 
"Pollyanna"  is  glad  that  her  freckles 
are  not  warts  and  she  consoles  a 
grouch  who  has  broken  his  leg  by  tell- 
ing him  that  since  he  is  so  happy  when 
he  is  miserable,  he  should  be  glad  to 
have  so  many  things  to  make  him  feel 
so  uncomfortable. 

Work  was  begun  by  the  little  star  on 
September  15  and  the  production  was 
not  complete  until  the  middle  of  De- 
cember. In  order  that  a  real  New  Eng- 
land village  might  be  photographed.i 
Director  Powell  took  the  entire  com- 
pany 200  miles  from  Los  Angeles  to 
Independence,  a  town  a  mile  high  in 
the  Sierra  Nevada  mountains  and  the 
only  typical  New  England  hamlet  in  the 
West  which  had  never  before  "posed" 
for  a  camera. 

When  it  was  found  impossible  to  lo- 
cate a  house  that  would  answer  for  the 
home  of  Aunt  Polly,  Miss  Pickford  or- 


dered one  built.  The  set  was  completed 
at  a  cost  of  $10,000  and  consisted  of  a 
front,  side  and  back,  with  half  a  roof. 
This  is  said  to  be  the  largest  single 
dwelling  ever  built  for  a  motion  pic- 
ture. 

Cut  to  Six  Reels. 

Two  cameras  were  used  during  the 
filming  of  "Pollyanna"  and  a  trifle  more 
than  100,000  feet  oi  ,ilni  were  shot, 
which  were  cut  to  six  reels,  or  approxi- 
mately 5,600  feet. 

In  the  titles  Frances  Marion,  author 
of  the  script,  has  done  some  of  her 
cleverest  work  and  her  adaptation  of 
the  story  deserves  high  praise.  Paul 
Powell,  who  directed  this  film,  has 
shown  himself  thoroughly  familiar  witb 
construction  and  technique.  Charles 
Rosher,  photographer,  has  registered 
effects  with  his  lens  which  rival  etch- 
ings of  the  masters.  His  work  adds  the 
final  touch  needed  to  stamp  "Pollyanna" 
as  one  of  the  screen  classics. 

Capitol  Theatre,  New  York, 
Extending  Its  Usefulness 

THE  Capitol  Theatre,  New  York,  is 
making  plans  to  enlarge  the  scope 
of  its  entertainment  usefulness. 
Ned  Wayburn  is  withdrawing  as  pro- 
ducing director  because  of  his  inability 
to  devote  enough  of  his  time  to  Capitol 
presentations. 

Two  buildings  on  Fiftieth  Street,  ad- 
joining the  theatre,  have  been  purchased 
by  the  Capitol  management  and  will  be 
converted  into  scenic  studios,  rehearsal 
rooms  and  a  wardrobe  department.  Not 
only  will  the  theatre  continue  to  pre- 
sent films,  but  it  will  become  producing 
center  for  musical  shows,  extravaganzas 
and  other  forms  of  stage  entertainment. 

Messmore  Kendall,  president  of  the 
controlling  company,  will  continue  to 
head  the  affairs  of  the  corporation. 
Wayburn's  withdrawal  will  mark  the 
only  change  in  theatre  executives. 


604 


THE    MOVING    PICTURE  WORLD 


January  24,  1920 


Goldwyn  Films  Shown  in  Twenty-six 

Philadelphia  Theatres  in  One  Week 


WITH  twenty-six  theatres,  includ- 
ing two  first  run  houses  on  the 
Stanley  circuit,  playing  Goldwyn 
pictures  in  Philadelphia  during  the  week 
of  January  5,  the  popularity  of  the  lion 
brand  productions  in  the  City  of 
Brotherly  Love  is  apparent.  Practically 
every  section  of  the  city  has  been  cov- 
ered, and  exhibitors  report  a  prosperous 
week. 

In  commenting  on  the  increased  de- 
mand for  Goldwyn  productions,  officials 
of  the  Stanley  Company  of  America, 
whose  two  theatres,  the  Arcadia  and 
Palace,  played  Will  Rogers  in  "Jubilo" 
and  Tom  Moore  in  "Toby's  Bow"  re- 
spectively, in  opposition  to  each  other, 
declared  that  the  company's  product  has 
been  achieving  big  success  wherever 
presented  and  warranted  this  unusual 
booking  record.  Press  reviews  have 
been  extremely  favorable  on  the  third 
year's  pictures. 

Credit  for  the  banner  week  is  due  to 
the  untiring  efforts  of  the  staff  under 
Harry  N.  White,  manager  of  the  local 
exchange  who  have  worked  incessantly 
in  gaining  their  objective.  A.  C.  Kohtz, 
the  city  salesman,  not  content  with 
merely  placing  the  pictures  with  any 
favorable  exhibitor,  outlined  an  inten- 
sive campaign  to  include  the  principal 
picture  houses  in  every  section  of  the 
city.  As  a  result,  exhibitors  in  north, 
south,  east  and  west  Philadelphia  pre- 
sented a  Goldwyn  picture  to  their  pa- 
trons. 


title  of  the  latest  Bessie  Barriscale  re- 
lease from  "Woman  and  Wife"  to  "The 
Luck  of  Geraldine  Laird."  This  pro- 
duction, which  was  directed  by  Edward 
Sloman,  is  heralded  as  one  of  the  best 
starring  vehicles  ever  aflEorded  the 
blonde  artistic  star. 

A.  S.  Kirkpatrick,  vice  president  and 
general  manager  of  the  Robertson-Cole 
Distributing  Corporation,  in  announcing 
the  change  of  title  issued  the  following 
statement : 

"Robertson-Cole  exhibitors  should  be 
given  the  full  force  of  the  advertising 
value  of  the  original  story.  It  is  a  well 
known  fact  that  Kathleen  Norris  is  one 
of  the  best  writers  of  fiction  of  the  day. 
'The  Luck  of  Geraldine  Laird'  is  said 
to  be  one  of  her  best  efforts.  It  ran  in 
serial  form  in  one  of  the  leading  maga- 
zines. 

"It  was  this  reason  that  prompted  us 
to  change  the  title.  We  are  doing  every- 
thing within  our  power  to  co-operate 
with  the  exhibitor  and  I  firmly  believe 
that  the  original  title  will  carry  the  pic- 
ture to  a  more  successful  end  than 
'Woman  and  Wife.' 

"'The  Luck  of  Geraldine  Laird'  is  a 
story  dealing  with  too  much  mother-in- 
law." 


transfer  nis  activities  to  Omaha  within 
the  next  few  weeks. 

The  vacancy  at  the  Detroit  office  will 
be  filled  by  Ralph  Quive,  Realart's  vet- 
eran San  Francisco  manager,  who  has 
established  an  enviable  record  on  the 
West  Coast  and  who  returns  to  the  East 
after  a  six  year's  absence. 

Simpson  Returns  to  'Frisco. 

The  request  of  Ben  F.  Simpson,  field 
manager  of  Realart,  to  return  to  San 
Francisco,  following  the  change  in  that 
territory,  will  bring  him  back  to  the 
scene  of  his  activities  prior  to  joining 
the  Realart  organization.  At  that  time 
Mr.  Simpson  resigned  as  chairman  of 
the  San  Francisco  Motion  Picture 
Board  of  Trade  to  make  his  present 
affiliations.  He  has  as  wide  an  acquaint- 
ance with  West  Coast  exhibitors  as  any 
man  in  America.  His  former  San  Fran- 
cisco connection  was  with  Triangle,  and 
it  was  his  splendid  personality  and  fine 
business  record  which  endeared  Mr. 
Simpson  to  a  host  of  friends. 

As  field  manager  for  Realart,  Mr. 
Simpson  shared  honors  with  John  S. 
Woody,  now  general  manager.  These 
officials  toured  the  land,  following  the 
company's  inception,  and  built  up  in  a 
remarkably  short  time  what  has  since 
proved  to  be  one  of  the  strongest  sales 
organizations  in  the  country. 


Report  Title  Change  of 

Bessie  Barriscale  Film 

So  as  to  give  Robertson-Cole  exhibi- 
tors the  full  value  of  the  original 
title  of  Kathleen  Norris'  magazine 
success,  Robertson-Cole  has  changed  the 


M.  E.  Maxwell  Becomes 

Special  Representative 

THE  promotion  of  Melville  E.  Max- 
well as  special  representative  of 
Realart  Pictures  Corporation  in 
the  West  is  announced.  Mr.  Maxwell's 
retirement  from  his  present  post  as  man- 
ager at  Omaha  to  become  special  repre- 
sentative will  give  Cornelius  G.  Kings- 
ley,  Detroit  manager  for  Realart,  a 
long  sought  opportunity  to  return  to 
the  West.    Mr.  Kingsley  is  expected  to 


Three  Selznicks  in  Cutting  Room. 

In  the  cutting  room  at  the  Selznick 
Fort  Lee  studios  work  is  said  to  be  going 
forward  on  three  productions  at  one 
time.  Nfir.  Mansfield  is  cutting  the 
Ralph  Ince  picture,  "His  Wife's  Money," 
in  which  Eugene  O'Brien  is  the  star. 
Olive  Thomas'  new  feature,  "Footlights 
and  Shadows,"  is  being  put  into  shape 
by  Mr.  McCloy,  and  Mr.  Gardner  is 
finishing  the  Elaine  Hammerstein  pic- 
ture, "Greater  Than  Fame."  At  the 
Bronx  studios  Mr.  Fitzmeyer  has 
"Sooner  or  Later,"  Owen  Moore's  come- 
dy, in  the  final  stages  of  completion. 


Jazz,  Hula  Hula — and  Everything  in  "The  Spirit  of  the  Dance"  for  Pathe  Weekly. 

One  of  the  dance  series,  created  by  Julian  Allendorff,  will  be  issued  a  week.  Left  is  the  Indian  Dance  of  the  Five  Senses;  above.  Prin- 
cess White  Deer  in  real  American  "Jazz,"  and  Grace  Christie  in  "The  Spirit  of  Belgium";  below,  Mme.  Desiree  I^ubovska 

as  "Eve";  right,  Princess  White  Deer  in  the  Hula  Hula. 


January  24,  1920 


THE    MOVING    PICTURE  WORLD 


605 


Eugene  O'Brien,  Elaine  Hammerstein  and  Owen  Moore — Three  Selzniclc  Breadwinners. 

Seen  in  "His  Wife's  Money,"  "The  Woman  Game,"  and  "Sooner  or  Later,"  all  brand  new  productions. 

Mortimer  Is  Exploitation  Head.  ArtkUT     Katie     RctUmS      tO  YOVk 


First  National  Exchange,  Inc.,  at  509 
Fifth  avenue.  New  York,  has  established 
an  exploitation  department  in  order 
that  the  friendly  feeling  between  ex- 
change men  and  exhibitors  may  be 
strengthened.  This  ne^'  H'vision  wis 
created  this  week  and  G.  Horace  Mor- 
timer is  in  charge. 

The  idea  in  establishing  this  depart- 
ment is  to  work  in  sympathy  with  the 
exhibitor  by  filling  his  wants  and  giving 
aid  in  any  way  possible.  First  National 
feels  certain  that  this  office  will  be 
welcomed  with  open  arms  by  the  men 
who  exhibit  its  pictures. 

Mr.  Mortimer  is  well  known  in  the 
theatrical  and  newspaper  fields  as  a 
publicity  director  and  press  representa- 
tive. 


After  Extensive  Western  Tour 


Kansas  City  Playhouse 

Reopens  Much  Improved 

*  FTER  being  closed  for  two  weeks 
f\  for  remodeling,  the  Gayoso  Theatre 
at  Twelfth  street  and  Grand  ave- 
nue, opened  on  January  10,  which  was 
Pershing  Day  in  Kansas  City,  and 
played  to  capacity  houses  both  after- 
noon and  evening.  The  theatre  was  en- 
larged to  three  times  its  former  capa- 
city. It  now  has  a  capacity  of  1,000 
persons. 

A  gang  of  forty  workmen,  carpenters, 
painters  and  decoraters  worked  inces- 
sently  day  and  night  to  have  the  thea- 
tre ready  for  opening  the  day  General 
Pershing  arrived.  The  enlargement  now 
places  the  Gayoso  in  the  class  of  large 
theatres  in  Kansas  City.  The  comfort 
of  its  patrons  was  one  of  the  ideas  car- 
ried out.  Felt  seats  were  installed  and 
other  conveniences  added  for  the  benefit 
of  the  patrons.  A  $15,000  orchestra  or- 
gan was  purchased. 

Twice-Weekly  Changes. 

The  program  will  be  changed  twice 
weekly  instead  of  once,  it  is  announced 
by  manager  G.  C.  Christmann.  A  new 
$5,000  electric  sign  announces  the  open- 
ing program  which  consisted  of  William 
S.  Hart,  in  "Staking  His  Life,"  a  First 
National  release,  and  a  Harold  Lloyd 
comedy. 

Mr.  Christmann  has  managed  the 
theatre  for  three  years.  It  is  owned  by 
William  H.  Harper,  circuit  clerk  of 
Jackson  County. 


AFTER  five  weeks  spent  on  what 
was  to  have  been  a  three  weeks' 
trip  to  the  Pacific  Coast,  Arthur 
S.  Kane  ventured  to  New  York  Janu- 
ary 12.  He  immensely  enjoyed  his  pil- 
grimage. 

"Abounding  prosperity  has  overtaken 
business  in  every  section  which  I  vis- 
ited," says  Mr.  Kane  in  a  statement 
issued  the  day  he  returned.  "Chicago  is 
great,  Los  Angeles  is  outstripping  the 
country  in  the  boom  which  has  struck 
it;  San  Francisco,  Seattle,  Portland  and 
Spokane  never  were  so  good." 

"This  leads  me  to  an  observation," 
continues  Mr.  Kane,  "which  applies  to 
every  large  city  in  the  country.  I  have 
never  yet  seen  a  theatre  too  large  in 
any  of  the  great  centers  of  the  United 
States. 

"To  me  this  seems  an  astounding  fact. 
However,  it  is  matched  by  the  asser- 
tion that  there  are  not  in  any  of  the 
foremost  communities  of  the  country 
too  many  houses. 

"In  other  words,  there  are  not  too 
many  seats  anywhere.  Of  course,  I  re- 
fer to  downtown  conditions. 

Public  Keeps  Ahead  of  Showmen. 

"In  the  case  of  downtown  in  the  large 
cities  it  is  practically  impossible  for 
any  man  to  say  that  there  are  enough 
theatres.  The  plain  fact  is  that  we,  in 
this  business,  have  never  yet  caught 
up  to  the  public. 

"There  has  not  been  an  important 
and  worthy  development  in  all  the  his- 
tory of  the  industry  when  the  public 
was  not  found  waiting  there  ahead  of 
time.  It  is,  rather,  for  exhibitors  and 
producers  to  try  to  keep  abreast  of  the 
demands  of  the  amusement  going  pub- 
lic. 

"Now  that  the  theatre  of  5,000  seats 
in  New  York  is  a  reality  and  playing  to 
business,  the  old  cry  of  'Ma'  e  it  small 
and  hold  'em  oitt'  must  be  stilled.  Thev 
seem  never  to  get  too  big"  to  'hold  'em 
out.' 

"Why,  in  the  first  picture  show  opened 
in  New  York  City  they  put  in  extra 
large  chairs  and  left  lots  of  space  be- 
tween them  so  as  not  to  have  too  many 
seats!  It  was  only  a  few  weeks  till 
they  yanked  those   seats   out,  put  in 


smaller    ones    and    added    many  rows. 
The  public  was  there  ahead  of  them." 
Kane  Was  Royally  Welcomed. 

Stories  which  have  been  coming  from 
the  West  Coast  indicate  that  cordial 
receptions  were  given  to  Mr.  Kane 
along  his  route.  Dinners,  luncheons, 
private  picture  viewings  and  studio  re- 
ceptions were  the  order  of  the  A  <  '  in 
Los  Angeles,  so  much  so  that  instead 
of  the  six  days  which  he  had  gone  there 
to  spend,  he  remained  fourteen. 

Sid  Grauman,  T.  L.  Tally,  W.  H. 
Clune,  Fred  Miller,  Harry  Leonhardt 
and  Roy  Miller  were  some  of  the  ex- 
hibitors with  whom  he  conferred  in 
Los  Angeles ;  while  in  San  Francisco, 
Louis  Greenfield,  Eugene  Roth,  Ralph 
Rufifner,  Fred  Dahnken,  George  Mann, 
Bruce  Johnson,  J.  A.  Partington,  Harry 
David,  G.  W.  Midgeley  and  other  the- 
atre men  extended  welcome. 

In  Santan  Barbara,  Mr.  Kane  looked 
over  the  theatres  under  the  guidance 
of  Johnson  &  Wellman.  In  Portland, 
Claude  S.  Jensen,  William  Parker,  H.  C. 
Stevens,  G.  A.  Metzger,  Sol  Baum  and 
others  were  seen ;  while  in  Seattle,  J. 
von  Herberg,  James  Q.  Clemmer,  Jake 
Gottstein,  John  Hamrick,  Fred.  Fisher, 
George  Bellman  and  Frank  Stefify  were 
among  those  visited. 

In  Spokane  and  Butte,  Mr.  Kane  made 
short  stops  to  call  upon  Ra\'  Gron^- 
bacher.  Dr.  Howard  S.  Chemmer,  W.  L. 
Fenney  and  Frank  T.  Bailey.  Butte 
was  the  only  city  encountered  which 
did  not  seem  to  be  at  top  form,  but 
steps  are  being  taken  to  straighten  out 
the  labor  difficulties  which  have  slowed 
up  business. 

Will  Soon  Announce  Plans. 

"Now  that  I  am  back,  I  shall,  of 
course,  have  to  get  busy  and  line  up 
things,"  says  Mr.  Kane.  "Several  mat- 
ters are  pending  and  I  shall  close  one 
of  them  in  time  to  make  early  announce- 
ment. What  concerns  me  most  now 
is  not  the  magnitude  of  anything  which 
may  be  undertaken,  but  the  quality  of 
it. 

"Whatever  it  is,  you  can  be  assured 
it  will  be  an  endeavor  to  continue  to 
present  something  worthy  for  the  at- 
tention of  exhibitors,  who  have  been 
such  staunch  friends  to  me." 


606 


THE   MOVING   PICTURE  WORLD 


January  24,  1920 


Harold  Lloyd  Make  New  Fun  Record 
In  His  Two  Reel  "From  Hand  to  Mouth 


ONCE  upon  a  time  a  short  movie 
comedy  meant  one  long  string  of 
rough  house  pranks  thrown  to- 
gether without  skill  or  scheme,  in  which 
the  slapstick,  the  constantly  employed 
"well-planted  kick"  and  the  mellow  and 
oozy  custard  pie  often  overshadowed 
the  hard-working  and  hopeful  comic 
star.  Not  that  these  first  aids  to  a 
weak  and  overworked  plot  are  now 
without  honor  in  the  land  of  movie 
make-believe.  Employed  with  discre- 
tion and  supported  by  the  able  efforts 
of  a  clever  comedian  and  by  laughable 
situations  aplenty,  there  is  still  uower 
in  all  three  of  these  ancient  and  hon- 
orable funmakers  to  move  us  to  hearty 
mirth. 
Especially  the  kick  I 
The  firm  contact  of  a  humorously  in- 
clined boot  against  the  person  whose 
unguarded  rear  invites  a  jovoiis  attac  c 
never  fails  to  jar  every  onlooker  -into 
laughter,  however  painful  the  operation 
to  the  party  that  is  in  receipt  of  the 
kick. 

We  all  began  our  education  in  this 
way  of  being  amused  by  watching  the 
comic  knock-downs  and  funny  falls  of 
our  dearly  beloved  friend,  the  clown  in 
the  circus;  and  those  of  us  who  have 
not  lost  our  taste  for  the  healthful  re- 
laxation of  such  honest  fun  are  for- 
tunate and  highly  favored  mortals  and 
greatly  to  be  envied. 

Clean  Fun  Cleverly  Contrived. 

Having  paid  proper  and  heartfelt  re- 
spects to  these  worthy  adjuncts  of  the 
mimic  art  whose  misfortune  it  has  been 
that  unworthy  comedians  have  em- 
ployed them  in  unfunny  farces,  let  us 
pause  long  enough  to  pay  a  like  tribute 
to  the  long  list  of  always  reliable  corn- 


By  Edward  Weitzel 

edy  situations  and  bits  of  comic  busi- 
ness that  are  the  edged  tools  of  the 
master  mummer  and  with  which  he 
fashions  the  merry  little  pictures  that 
furnish  from  fifteen  to  thirty  minutes 
of  unrestrained  and  health-giving 
laughter. 

The  improvement  in  this  line  of  pro- 
gram material  during  the  past  year  has 
been  a  source  of  much  satisfaction  to 
the  men  that  run  the  theatres  and  to 
their  patrons  in  front  of  the  screen. 

And  no  comedy  star  has  contributed 
more  to  this  improvement  than  has 
Harold  Lloyd.  The  steady  increase  in 
merit  of  his  two-reel  comedies  has 
brought  him  into  the  front  rank  of 
screen  entertainers.  Clean  fun  cleverly 
contrived,  may  truthfully  be  used  as  the 
slogan  of  his  pictures.  "From  Hand  to 
Mouth,"  which  was  seen  at  the  Strand 
Theatre  on  Broadway  last  week,  is  a 
fine  example  of  the  new  quick-moving 
farce  of  deft  situation  and  touch-and- 
go  comic  incident. 

Fine  Example  of  the  "Know  How." 

Opening  with  a  touch  of  pathos  which 
wins  immediate  liking  for  the  penniless 
hero  played  by  Harold  Lloyd,  his  efforts 
to  obtain  a  meal  for  himself  and  for  a 
cherub-faced  little  girl  and  the  lame 
dog  that  is  her  companion  develop  a 
series  of  comic  mishaps  in  which  every 
tried  and  true  trick  of  the  farce  ex- 
pert is  given  so  skillful  a  twist  that  it 
puts  on  the  appearance  of  a  newly  in- 
vented piece  of  business.  The  laughter 
starts  at  once  and  is  kept  up  by  the 
swift  movement  of  the  action,  which 
links  each  mirth-provoking  incident  to 


the  next  without  a  break  in  the  comic 

suspense. 

There  are  scenes  where  the  mild-man- 
nered, round-eyed  hero  is  forced  to  help 
rob  a  house  in  which  dwells  the  be- 
witching and  pajama  clad  heroine.  Here 
again  the  "know  how"  of  the  chief  ac- 
tor and  his  director  puts  a  fresh  face 
on  a  familiar  expedient,  and  we  watch 
the  goings-on  as  eagerly  and  with  as 
constant  an  accompaniment  of  grins 
and  chuckles  as  if  we  were  looking  at 
the  whole  thing  for  the  first  time. 

The  Round-Up  of  Cops. 

Then  there  is  an  abduction  scene,  and 
the  beautiful  heroine  and  her  cross- 
saddle  "nighties"  are  bundled  into  an 
auto  by  a  gang  of  crooks  and  rushed 
to  their  den.  Now  follows  another  of 
those  celebrated  red-hot  pursuits.  Also 
the  most  amazing  and  ludicrous  case  of 
get-a-policeman-quick  on  record! 

Not  satisfied  with  one  bluecoat,  the 
horn-eyed  hero  collects  enough  club 
swingers  to  police  a  fair-sized  city;  and 
his  method  of  accomplishing  the  round- 
up is  an  ever-increasing  comic  delight 
that  rolls  up  laugh  after  laugh.  It  is 
constructive  ability  of  the  superior  sort, 
and  its  application  to  a  two-reel  farce 
that  makes  "From  Hand  to  Mouth"  all 
that  is  claimed  for  it  by  its  producers. 


Mix  Performs  Hazardous 

Feat  in  "The  Cyclone" 

TOM  MIX,  the  "whirlwind  of  the 
screen,"  is  at  his  topnotch  in  "The 
Cyclone,"  a  picture  that  is  running 
over  with  thrills.  The  story  is  dedicated 
to  the  Northwest  Mounted  Police,  "the 
riders  of  the  plain"  about  whom  a  rich 
legendry  has  grown  up.  That  gallant 
constabulary  unit,  which  is  compared 
with  the  Texas  Rangers  of  the  South, 
has  a  history  that  is  filled  with  deeds  of 
real  heroism. 

Two  pictures  which  have  been  pro- 
duced in  the  last  couple  of  months  at 
the  West  Coast  studios  of  Fox  Film  Cor- 
poration, "The  Speed  Maniac"  and  "The 
Feud,"  have  set  records  for  hair-raising 
stunts.  Now  comes  a  production  with 
a  stunt  climax  that  is  said  to  surpass 
all  of  Mix's  former  achievements.  "The 
Cyclone"  is  brimful  of  impressive  situ- 
ations that  give  the  cowpuncher  star 
ample  opportunity  to  shine.  Mix  plays 
the  part  of  a  sergeant  in  the  Canadian 
Northwest  Mounted  Police. 

The  recklessness  of  Tom  Mix  reaches 
its  height  when,  after  a  series  of  ex- 
hausting experiences  in  the  fulfilment 
of  duty  and  in  defense  of  love,  he  gal- 
lops up  three  flights  of  stairs  mounted 
on  his  favorite  horse  "Tony"  and  reaches 
the  roof  of  the  specially  constructed 
house.  The  roof  gives  way  under  the 
combined  weight  and  horse  and  rider 
plunge  through  successive  floors  into  the 
basement,  where  a  terrific  fight  takes 
place. 

Coleen  Moore  plays  opposite  the  cow- 
boy star.    The  supporting  cast  includes  ' 
Henry  Hebert  and  William  Ellingford 
Clifr  Smith  is  the  director. 


A  Beggarly  Trio  and  a  Near  ."Shot" 

Taken  from  Harold  Lloyd's  latest  Pathe  comedy,  "From  Hand  to  Mouth." 


January  24,  1920 


THE   MOVING   PICTURE  WORLD 


607 


Educational  and  Non- theatrical  News 

Conducted  by  Margaret  I.  MacDonald 


Autographed  Films  in 

Social  Service  Field 

AUTOGRAPHED  Films,  of  which 
Carlyle  Ellis  is  president,  is  de- 
voting itself  exclusively  to  the  pro- 
duction and  distribution  of  informative 
films  in  the  social  service  field.  These 
films  are  of  both  recognized  types,  fic- 
tional and  dramatic,  involving  the  state- 
ment of  a  constructive  idea  in  plat  and 
development — the  film  equivalent  of  the 
written  short  story,  and  the  special  ar- 
ticle type,  which  is  a  pictorial  statement 
of  facts  developed  in  progression  and 
with  authentic  human  elements. 

The  following  productions  are  com- 
pleted or  nearing  completion:  "Our 
Children"  a  two-reel  picture  made  for 
the  Children's  Bureau  of  the  U.  S.  De- 
partment of  Labor;  "In  Middies  and 
Bloomers"  a  one-reel  film  made  for  the 
National  Board  of  the  Y.  W.  C.  A.,  ex- 
ercising the  value  of  camp  life  in  the 
fexperience  and  bodily  development  of 
girls ;  "Getting  Together,"  a  one-reel  pic- 
ture of  the  First  National  Conference  of 
Working  Girls,  sponsored  by  the  Y.  W. 
C.  A.  and  the  First  National  Congress 
of  Working  Women ;  "We're  Wrong 
About  Shoes,"  a  three-reel  film  made  for 
the  Y.  W.  C.  A.  to  educate  women  to 
the  proper  care  of  the  feet  through 
wearing  foot-shaped  shoes ;  "Home  at 
the  End,"  a  one-reel  picture  made  for  the 
Baptist  Home  for  the  Aged  of  New 
York  City,  to  raise  funds. 

It  shows  the  activities  of  the  Home, 
and  is  of  general  interest  because  it  ap- 
peals sympathetically  to  the  sense  of 
obligation  toward  the  dependent  aged. 
"An  Equal  Chance"  is  a  two-reel  film  to 
be  completed  by  Feb.  IS,  1920.  It  was 
made  for  the  National  Organization  for 
Public  Health  Nursing  Association.  It 
is  a  narrative  of  the  fight  with  the  in- 
fluenza epidemic  in  one  rural  community, 
emphasizing  the  value  of  the  public 
health  nurse  as  helper  and  educator,  and 
leads  into  demonstration  of  nursing  ac- 
tivities among  the  Indians  and  negroes. 
"The  Woman  Who  Works"  is  a  three- 
reel  film  to  be  completed  by  April,  1920. 
It  was  made  for  the  Y.  W.  C.  A.  and  is 
a  review  of  the  progress  made  in  the 
betterment  of  conditions  for  women  in 
industry  and  of  the  things  still  due  them. 
Woman  as  a  vital  factor  in  industry — its 
reaction  on  her — and  the  working 
woman's  effect  on  industry  and  the  com- 
munity. 


Christie  Pictures  Boost 

Motion  Picture  Church 

FIRST  in  the  procession  of  motion 
picture  producers  who  are  falling 
in  line  to  boost  a  project  for  a  Mo- 
tion Picture  Church  in  Los  Angeles,  is 
Al  Christie,  who  has  taken  pictures  of 
Dr.  Dood  and  an  entire  studio  organi- 
zation, which  will  be  shown  in  a  current 
news  reel  in  a  campaign  to  raise  funds 
to  put  over  the  undertaking. 

The  p|roject  is  sponsored  by  leading 
people  in  all  branches  of  the  film  in- 


dustry, and  plans  are  being  drawn  for 
a  church  which  will  include  not  only 
an  auditorium  for  Sunday  services,  but 
also  a  community  center,  in  which  will 
be  found  a  gymnasium,  rest  room,  card 
and  billiard  rooms,  motion  picture  pro- 
jection room  and  library. 

Leaders  in  the  film  studios  in  Holly- 
wood and  Los  Angeles  have  readily  fal- 
len in  with  the  idea  of  establishing  a 
church  home  which  will  be  primarily  for 
people  of  the  profession.  Father  Dodd, 
who  is  undertaking  the  project,  is  rec- 
tor of  the  Church  of  Saint  Mary  of  the 
Angels  of  East  Hollywood,  near  the 
center  of  motion  picture  production. 


Goldwyn   Has   River  Scenic. 

For  the  next  Ford  Educational  Weekly 
subject.  No.  186,  released  by  Goldwyn 
Distributing  Corporation,  "The  Flowing 
Road"  has  been  selected.  As  the  title 
indicates,  it  is  a  river  scenic.  The  op- 
portunities for  beautiful  shots  along  the 
banks  of  one  of  the  most  picturesque 
rivers  in  the  world  were  realized  to  the 
full  in  a  film  that  is  finely  toned  and 
tinted  to  bring  out  the  atmospheric 
quality  of  the  scenes. 

The  journey  up  the  river  is  made  in 
a  leisurely  fashion,  with  plenty  of  time 
allowed  for  stops  along  the  way  and 
glimpses  of  attractive  coves  and  inlets. 
Light  and  cloud  effects  are  brought  to 
the  screen  through  the  best  sort  of 
photography,  and  the  poetic  quality  of 
the  picture  is  enhanced  by  appropriate 
sub-titles,  "The  Flowing  Road"  is  a  su- 
perior scenic  that  deserves  a  special  or- 
chestral accompaniment. 


Chester  Cameraman  Gets 

Rare  Shots  of  Shantung 

CHARLES  HUGO,  one  of  the  C.  L. 
Chester  cameramen,  has  cabled 
from  Shanghai  that  he  has  com- 
pleted a  successful  tour  through  this 
famous  Chinese  province  which  has  been 
much  in  the  public  eye  since  peace  treat- 
ies began  to  occupy  the  attention  of  the 
world's  diplomats. 

The  province  is  one  of  the  most  den- 
sely populated  in  all  China,  sustaining 
nearly  40,000,000  persons.  It  consequent- 
ly affords  opportunity  for  striking  pic- 
tures of  oriental  life.  The  atmosphere 
is  replete  with  ancient  Chinese  tradi- 
tion, for  here  Confucius  was  born. 
Shrines  and  temples  by  the  thousand 
bear  testimony  to  his  influence.  T'ai- 
Shan,  a  mountain  famous  in  history  for 
more  than  4,000  years,  is  the  annual  re- 
sort of  hundreds  of  pilgrims. 

While  the  chief  wealth  of  Shantung 
centers  in  its  coal  fields  in  the  valley  of 
Lao-fu,  the  district  which  was  the  prin- 
cipal object  of  Germany's  envy  when  the 
port  of  Kiao-chow  was  taken  over,  other 
resources  are  also  found.  Among  them 
the  culture  of  the  silk  worm,  which  in 
eastern  sections  is  fed  on  the  dwarf 
oak.  The  product  resulting  from  the 
culture  of  the  silk  worm  is  known  as 
pongee  or  Chifu  silk.  A  bi-product  of 
the  silk  industry  is  the  cocoon,  which 
is  considered  a  rare  morsel  of  food  by 
the  natives. 

It  was  in  the  Shantung  province  that 
the  Boxer  movement  against  foreigners 
started  in  the  early  part  of  the  century. 
The  present  agitation  over  Japanese 
domination  and  the  rebellion  of  the  in- 


"Where  the  Paper  Lanterns  Glow" 

Two  typical  Chinese  views  from  Shangtung,  to  be  seen  in  a  coming  C.  L.  Chester  release. 


608 


THE    MOVING    PICTURE  WORLD 


January  24,  1920 


habitants  as  expressed  in  boycott  of  im- 
ported goods  indicates  that  the  national 
spirit  is  far  from  dead  and  foreshadows 
a  storm  center  of  the  world  for  many 
years  to  come. 

Pioneer  Will  Deal  with 

Non-Theatrical  Field 

DURING  the  last  month  the  Pioneer 
System  of  Co-operative  Exchanges 
have  been  trying  out  several  ex- 
periments under  the  direction  of  the 
home  office.  One  dealt  with  the  pos- 
sibilities lying  in  the  non-theatrical  field. 
A  careful  study  of  the  market  for  Pio- 
neer attractions  in  churches,  schools 
and  social  work  centres  has  convinced 
the  Pioneer  General  Staff  that  the  time 
is  ripe  for  the  establishment  of  a  non- 
theatrical  department  to  serve  this  im- 
portant field. 

"The  Boomerang,"  with  Walthall,  was 
the  first  Pioneer  production  to  be  shown 
outside  of  a  theatre.  This  picture  was 
shown  to  a  large  congregation  at  the 
Memorial  Unitarian  Church  in  Syracuse, 
N.  Y.  Several  Methodist  Churches  as 
well  as  Reformed  Synogogues  are  on 
the  list  for  early  bookings  of  others  of 
the  Pioneer  pictures. 

Several  pictures  now  being  handled  by 
the  Pioneer  will  be  revised  and  re-edited, 
and  as  soon  as  new  prints  are  delivered 
the  work  will  be  taken  up  in  earnest. 

New  York  Children  See 

Safety  First  Pictures 

THE  Capitol  Theatre,  New  York 
City,  was  the  scene  on  Saturday 
morning,  Jan.  10  of  a  "safety  first" 
demonstration  before  a  remarkably  large 
audience  of  school  children.  More  than 
five  thousand  of  the  public  school  child- 
ren of  the  city  gathered  in  the  theatre, 
under  the  chaperonage  of  their  teachers 
to  view  the  most  thrilling  and  effective 
"safety  first"  picture  that  has  been  made. 

The  picture,  "Careless  America,"  was 
made  by  the  Universal  Film  Manufac- 
turing Company,  under  the  supervision 


of  Harry  Levey,  head  of  the  Industrial 
and  Educational  Department,  and  teach- 
es the  necessity  for  being  careful  in 
crossing  city  streets,  driving  automo- 
biles on  slippery  pavements,  getting  off 
street  cars,  etc.  One  of  the  lessons  of 
the  picture  drawn  especially  for  children 
points  to  the  dangers  of  bob-sledding  on 
hills  which  cross  busy  streets.  Real- 
istically staged  accidents  serve  well  by 
way  of  illustration ;  and  in  some  instan- 
ces the  accidents  are  actual  happenings. 

The  exhibition  was  given  under  the 
auspices  of  Secretary  of  State  Francis 
M.  Hugo,  a  special  committee  of  one 
hundred,  and  a  school  committee  of 
principals  and  district  superintendents 
of  schools.  The  program,  which  in- 
cluded music  by  the  Police  Band,  was 
much  enjoyed  by  the  children.  Julia 
Arthur  recited  "The  Battle  Hymn  of  the 
Republic";  Catherine  Conway,  of  the 
Morris  High  School,  sang  "America  the 
Beautiful";  Dr.  William  L.  Ettinger,  City 
Superintendent,  and  Secretary  of  State 
Francis  M.  Hugo  delivered  effective  ad- 
dresses, all  of  which  was  preceded  by 
the  singing  of  "The  Star  Spangled  Ban- 
ner" by  public  school  pupils.  Commis- 
sioner of  Police  Richard  E.  Enright  pre- 
sided. 


Frozen  Air  for  Precious  Stones, 

The  recent  report  from  Amsterdam 
that  the  artificial  making  of  diamonds 
can  be  aided  by  the  use  of  liquid  air  low 
temperature,  should  stimulate  interest 
in  "Frozen  Air,"  presented  in  Pathe  Re- 
view No.  35,  to  be  released  January  25th. 
The  picture  shows  the  many  strange 
uses  of  "liquid  air"  as  applied  in  the 
Bureau  of  Standards,  Washington,  D.  C. 
It  registers  310  degrees  below  zero  and 
amazing  transformations  occur  to  any- 
thing dipped  into  it.  For  instance,  a 
fragrant  rose  is  immersed  and,  after  it 
is  removed,  it  splinters  like  fine  glass, 
when  struck  by  any  solid  object.  The 
rare  coloring  of  the  rose,  when  thus 
frozen  and  broken,  makes  the  chipped 
bits  look  like  precious  stones.  Many 
other  interesting  experiments  are  shown. 


Prizma  Illustrates  Orange  Industry. 

The  latest  Prizma  release,  "The  Or- 
ange," shows  the  cultivation  of  this 
popular  fruit  and  the  different  steps  in 
the  creation  of  a  bearing  orchard,  pro- 
ceeding from  the  seed  to  the  budding, 
transplanting  and  irrigation.  Some 
beautiful  panoramic  landscapes,  with 
wonderful  stereoscopic  effects,  add 
much  to  make  this  a  picture  of  great 
interest  and  charm  in  a  land  of  golden 
fruit  and  snow-capped  mountains. 
Think  how  pleasant  it  would  be  to 
spend  a  winter  in  a  country  where  or- 
anges were  growing  and  fur  coats  and 
furnaces  could  be  forgotten. 


Some  Things  Worth  Knowing 

THAT  at  a  meeting  of  motion  pic- 
ture men  at  the  Waldorf  Sunday 
afternoon,  Jan.  11,  a  suggestion  of 
Secretary  of  the  Interior  Lane's  regard- 
ing the  organization  of  the  industry  to 
combat  social  unrest,  was  adopted.  This 
suggestion  proposed  that  such  a  cam- 
paign begin  on  Feb.  12,  with  a  country- 
wide exhibition  of  the  story  of  America 
as  exemplified  in  the  life  of  Abraham 
Lincoln.  The  motion  picture  represen- 
tatives then  went  into  session  to  ar- 
range the  campaign,  which  originally 
suggested  in  Washington  by  a  joint  com- 
mittee of  the  Senate  and  House. 

*  ^  * 

That  a  projection  machine  for  the  Ir- 
ving Park  High  School,  St.  Paul,  Minn., 
is  under  contemplation.  Albert  Wund- 
erlich.  commissioner  of  the  Board  of 
Education,  80  Court  House,  St.  Paul,  has 
the  matter  in  hand. 

*  *  4i 

That  Edward  Bowes,  director  of  the 
Capitol  Theatre,  entertained  a  party  of 
convalescent  soldiers  from  the  Poly- 
clinic Hospital  at  a  matinge  at  his 
theatre  on  Tuesday,  Jan.  13. 

*  *  * 

That  during  December  more  than  five 
hundred  new  accounts  were  added  to 
the  "Topics  of  the  Day"  subscribers, 
which    the    Pathe    Exchange,   Inc.,  de- 


Sessue  Hayakawa  Comes  Forward  with  Another  Strong  Production  in  "The  Beggar  Prince." 

A  "balancing  act"  illustrated,  upper  right;  and  some  picturesque  shots  from  this  Robertson- Cole  Superior  picture. 


January  24,  1920 


THE   MOVING   PICTURE  WORLD 


609 


scribes  as  the  most  universally  popular 
short  subject  it  has  ever  handled. 

*  *  ♦ 

That  the  National  Board  of  Review's 
search  for  Americanization  subjects  has 
been  a  bit  disappointing.  With  the  ex- 
ception of  a  few  remarkable  exceptions, 
such  as  "Witchcraft,"  "Evangeline," 
"The  Man  Without  a  Country,"  "Davey 
Crockett"  and  "The  Conqueror,"  there 
is  almost  nothing  which  can  be  used  for 
a  series  of  pictures  on  America's  de- 
velopment, with  corect  historical  set- 
ting, according  to  their  finding. 

It  might  not  be  a  bad  idea  for  some 
one  in  the  industry  to  get  busy  on  a 
series  of  pictures  which  would  reincar- 
nate the  story  of  our  country's  birth  and 
development. 

♦  *  * 

That  there  are  at  the  present  time 
about  eight  hundred  leading  theatres  in 
the  country  using  Prizma  natural 
colors  pictures  as  an  important  part  of 
their  program,  following  the  sales  con- 
test conducted  by  the  Republic  Distrib- 
uting Corporation  and  the  Prizma  Corn- 


That  Kinograms  for  Jan.  12  includes 
in  its  feature  news  winter  sports  at 
Toronto,  Canada,  in  addition  to  news 
events,  such  as  the  football  contest  be- 
tween Harvard  and  Oregon,  and 
the  Rose  Tournament  at  Pasadena,  Cal., 
Admiral  Jellicoe  at  Washington,  and  the 
departure  of  the  Atlantic  fleet  from  New 
York,  Boston  and  Hampton  Roads  for 
manoeuvers. 

♦  *  * 

That  the  Goldwyn  picture  "Jubilo" 
with  Will  Rogers,  and  "Pinto"  with 
Mabel  Normand  has  been  used  effect- 
ively at  Parkview  Hospital,  Hoboken, 
Pa  in  entertaining  soldiers  convalesc- 
ing' from  mental  ailments  contracted  in 
the  war. 

*  4^  * 

That  the  Trinity  Community  Congre- 
gation, Grand  Rapids,  Mich.,  will  include 
an  auditorium  with  a  seating  capacity 
of  eight  hundred,  which  will  be  used  as 
a  moving  picture  theatre,  lecture  room 
and  concert  hall,  in  the  $250,000  church 
which  they    are  about  to  erect. 

*  *  * 

That  the  Sunshine  Film,  Inc.,  intends 
to  make  a  series  of  Kiddie  Comedies  dur- 
ing 1920,  with  Emil  Harder,  Sr.,  as  di- 
rector, and  the  Harder  kiddies  as  the 
leading  players.  Mr.  Harder  and  the 
Harder  kiddies  have  just  completed  a 
series  of  twelve  comedies  for  the  Per- 
fection Slide  and  Picture  Corporation. 

♦  *  * 

That  Boston  regulates  its  film  exhib- 
itions in  the  following  manner,  accord- 
ing to  John  M.  Casey,  chief  of  the  May- 
or's Bureau  of  Licenses,  whose  address 
at  a  recent  conference  of  city  officials 
held  in  New  York  City,  has  been  pamph- 
leted  by  the  National  Board  of  Review. 
Accompanying  the  receipt  of  the  week- 
ly bulletin,  containing  the  list  of  films 
in  which  eliminations  are  desired,  is  a 
letter,  with  the  cuts  ordered  attached, 
sent  to  the  manager  of  each  agency- 
handling  these  films,  from  which  the 
following  is  quoted:  "You  will  please 
see  personally  that  these  cuts  are  made 
on  all  prints  of  these  subjects  that  are 
released  in  the  City  of  Boston  and  for- 
ward the  parts  cut  out  to  me  at  this 
office."  Signed,  John  M.  Casey.  Agents 
are  also  notified  that  until  these  cuts 


are  made  any  film  for  which  such  elim- 
inations are  ordered  can  not  be  shown 
in  any  place  of  amusement  in  Boston. 

Looks  as  though  Boston  is  on  the 
right  track. 

Republic  Distributes 

for  Community  Bureau 

ANOTHER  step  forward  in  the  pro- 
gressive march  of  the  Republic 
Distributing  Corporation,  of  which 
Lewis  J.  Selznick  is  advisory  director, 
is  the  announcement  by  Briton  N. 
Busch,  president,  that  Republic  has  en- 
tered the  non-theatrical  motion  picture 
field  by  making  an  agreement  with  the 
Community  Motion  Picture  Bureau, 
whereby  Republic  will  do  the  mechanical 
distribution  for  Community. 

According  to  the  arrangement.  Com- 
munity is  to  have  a  sales  representative 
in  each  city  where  Republic  has  an  office 
and  all  non-theatrical  business  now 
handled  by  Republic  is  to  be  turned  over 
to  Community.  This  will  give  Republic 
entry  into  the  educational  and  industrial 
field  as  well  as  army  posts,  Y.  M.  C.  A.'s, 
camps,  etc. 

The  Community  Motion  Picture  Bu- 
reau has  been  handicapped  through  lack 
of  facilities  to  secure  an  adequate  supply 
of  the  right  type  of  pictures  and  a  proper 
and  efficient  system  of  distribution.  At 
the  present  time  it  is  impossible  for 
Republic  to  supply  community  with  all 
of  its  pictures,  and  it  is  the  plan  of  the 
organization,  beside  acting  as  a  dis- 
tributing agent,  to  help  secure  Republic 
an  adequate  supply  from  other  pro- 
ducers, it  being  understood  that  they 
will  produce  pictures  through  the  affili- 
ated Selznick  Enterprises  whenever  it 
is  possible. 


Pictograph  Dabbles  in  Science. 

Exceptional  material  and  variety  of 
interest  will  be  found  in  the  Goldwyn- 
Bray  Pictograph  to  be  released  the 
week  of  February  8th.  It  opens  with  a 
scientific  subject.  "Hello  Mars,"  made 
by  means  of  Bray's  remarkable  ani- 
mated drawing  process,  followed  by  a 
study  of  animal  life  under  the  title  of 
"Strange  Appetites."  It  concludes  with 
one  of  the  Bray-International  cartoons, 
"Jerry  on  the  Job"  in  "Where  Has  My 
Little  Coal  Bin?" 

"Hello  Mars"  is  a  valuable  contribu- 
tion to  the  investigations  of  scientists 
who  for  generations  have  been  studying 
the  possibilities  of  life  on  Mars  and  the 
chances  for  communication  with  the 
earth.  With  much  detail,  and  in  a  way 
that  makes  the  subject  clear  even  to 
those  without  knowledge  of  scientific 
matters,  the  animated  drawings  show 
the  different  expected  means  of  send- 
ing a  message  to  the  planet. 

"Strange  Appetites"  is  an  out-of-the- 
ordinary  presentation  of  animal  life 
which  the  Bray  cameraman  reveals  the 
preferences  of  a  number  of  wild  ani- 
mals when  it  comes  to  selecting  their 
daily  meals. 

Fox  Pictures  for  Men 

of  the  Atlantic  Fleet 

WHEN  the  Atlantic  fleet  of  the 
United  States  Navy  reaches  its 
winter  rendezvous  at  Guantanamo, 
Cuba,  it  will  have  in  its  possession  an 
entirely  new  equipment  for  the  handling 
of  motion  pictures.  The  Columbia, 
which  for  months,  was  anchored  Tn  the 


1  he  Man  of  America 

Ralph  Ince  as  Abraham  ■  Lincoln  in  Selz- 
nick's  "The  Land  of  Opportunity." 

iiiiii'ii<tiiiiiiiiiiiiiiijliiiiiiiiiiiiiiiiiiiiiriiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiMiiiMiiiilill1illliillrillililililliltlllllllllltlt 

North  River  ofT  Ninety-Sixth  street, 
New  York,  has  been  fitted  up  and 
stocked  as  a  floating  film  exchange.  This 
has  been  done  by  the  Navy  Motion  Pic- 
ture Exchange,  in  charge  of  Lieutenant 
Joseph  O'Reilly,  and  is  an  altogether 
new  departure  for  the  service. 

The  Columbia,  Capt.  W.  B.  Wells,  U. 
S.  N.,  commanding,  was  loaded  with  her 
film  stock  before  sailing  for  Norfolk, 
whence  after  taking  on  supplies,  she  is 
to  proceed  at  the  head  of  the  fleet, 
commanded  by  Rear  Admiral  Edward 
Simpson  U.  S.  N.,  to  Cuban  waters.  The 
ship  exchange  is  prepared  to  supply  all 
of  the  ships  with  features  or  complete 
programs  at  the  shortest  notice. 

As  soon  as  the  warships  are  at  anchor 
and  the  flagship,  the  Pennsylvania,  ar- 
rives with  the  commanding  officer  of 
the  fleet,  Admiral  H.  B.  Wilson,  the 
Columbia  will  be  ready  for  business. 
Signals  will  be  taken  by  the  Columbia 
for  new  films,  and  deliveries  will  be 
made  by  that  ship's  supply  boat. 

Fox  Film  Corporation,  which  has 
placed  a  large  and  varied  assortment  of 
features  aboard  the  Columbia,  also  has 
supplied  all  of  the  ship's  papers  with 
plenty  of  press  matter,  for  the  publica- 
tions issued  on  board  carry  regular  de- 
partments for  motion  picture  news. 


Edouarde  Compliments  Pesce. 

At  the  invitation  of  Carl  Edouarde, 
orchestra  conductor  at  the  Mark  Strand 
Theatre,  New  York,  Albert  Pesce,  gen- 
eral musical  director  for  D.  W.  Griffith, 
directed  the  orchestra  at  the  Strand 
during  all  sliowings  of  Mr.  Griffith's 
"The  Greatest  Question." 

At  the  close  of  the  engagement  Mr. 
Pesce  received-  a  letter  of  congratula- 
tion signed  by  the  full  membership  of 
the  Mark  Strand  orchestra. 


Henry  Gifford  Til!  Takes  Bride. 

Invitations  were  sent  out  from  New 
Orleans  for  the  wedding  of  Mariam 
Martinez  to  Henry  Gifford  Till,  on  Janu- 
ary 5,  1920. 

Mr.  Till  is  manager  of  the  branch 
office  of  Select  Pictures  at  New  Orleans. 
Miss  Martinez  is  the  daughter  of  Mr. 
and  Mrs.  Andrew  Martinez,  2017  Car- 
rollton  avenue,  New  Orleans. 


610 


THE   MOVING   PICTURE  WORLD 


January  24,  1920 


Equity's  ''Eyes  of  Youth''  Continues 
to  Make  New  Records  Wherever  Shown 


TurnbuU's  earliest  dramatic  works  was 
the  co-authorship  of  "Classmates"  with 
Mr.  DeMille. 


EYES  OF  YOUTH,"  the  first  release 
of  the  Equity  Pictures  Corporation, 
continues  to  create  new  records  in 
almost  every  town  in  the  country  in 
which  it  is  being  shown. 

At  Albany,  N.  Y.,  it  played  to  60  per 
cent,  more  business  than  any  previous 
picture,  and  was  brought  back  last  week 
for  a  repeat  and  again  attracted  more 
than  the  usual  amount  of  patronage. 

At  the  Criterion  Theatre,  Atlanta,  Ga., 
in  the  face  of  three  of  the  coldest  days 
the  city  has  ever  known,  the  house  rec- 
ord was  broken  and  it  is  to  be  brought 
back  for  a  repeat. 

At  the  Ohio  Theatre,  Indianapolis, 
"Eyes  of  Youth"  opened  to  $2,000  on 
New  Year's  Day,  and,  contrary  to  ex- 
pectations, played  to  within  $40  on  Fri- 
day of  its  holiday  total.  In  spite  of  the 
usual  reaction  after  New  Yeir's.  or  any 
important  holiday,  the  Equity  picture 
maintained  its  ratio  throughout  the 
first  five  days  of  fhe  engagement,  which 
is  as  late  as  the  local  office  has  any 
reports  on. 

In  Two  Houses  at  Same  Time. 
At  Pittsburg  it  played  two  houses 
simultaneously,  and  in  spite  of  zero 
weather — an  unusual  condition  in  Pitts- 
burg— the  record  of  the  Grand  Theatre 
was  broken,  as  was  that  of  Clark  & 
Rowland's  Liberty  Theatre. 

Lynn,  Mass.,  shattered  all  previous  re- 
ceipts with  "Eyes  of  Youth,"  while 
Denver,  Col.,  is  booked  for  a  repeat 
after  playing  to  the  greatest  number 
of  people  and  the  greatest  receipts  in 
the  history  of  the  American  Theatre  in 
that  city. 

One  of  the'  most  remarkable  booking 
achievements  in  the  history  of  local  ex- 
changes is  reported  by  Sam  Zierler, 
president  of  the  Commonwealth  Film 
Corporation,  which  handles  the  Equity 
productions  in  New  York.  He  reports 
that  thirty-three  theatres  on  Broadway, 
from  Loew's  Greeley  Square  to  the  Ma- 


Great  Copenhagen  House 
Has  American  Projectors 

MOVING  PICTURE  WORLD 
published  an  exclusive 
story  in  its  issue  of  Janu- 
ary 1  on  the  beautiful  Palads- 
Theatre  in  Copenhagen.  This 
story,  material  for  which  was  sup- 
plied by  David  P.  Howells,  has 
already  aroused  a  large  amount  of 
interest. 

Although  the  story  did  not  state 
the  fact,  the  projection  equipment 
of  the  Palads-Theatre  was  sup- 
plied by  the  Nicholas  Power  Com- 
pany, known  as  the  pioneers  of 
the  European  market. 

It  is  a  condition  gratifying  to 
the  manufacturers  of  .American 
projectors  that  this  magnificent 
theatre,  representing  the  best  in 
continental  houses,  should  be 
equipped  with  machines  coming 
from  an  American  organization. 
This  unquestionably  demonstrates 
that  .American  projectors  are 
"first." 

<iiiiiiiiMriiiiirriiiiiiiiiiiiiiiiilliiiiiiiJiilliiiiiitiiiiJillili[li)ltiiniiitiiiiitn|[iiiiiiiiiiiiiiiiiiiti>ii 


jestic  on  181st  street  and  Broadway, 
have  either  played  the  picture  or  are 
playing  it;  this  includes  some  instances 
in  which  "Eyes  of  Voulh"  has  played  in 
theatres  only  one  block  apart,  and  which 
takes  in  important  houses,  such  as  the 
Standard,  Schuyler,  Adelphi,  Keystone, 
Bunny,  Washington,  Audubon,  Dyck- 
man,  and  Empire  theatres,  in  addition 
to  which  all  of  the  Loew  houses  and 
Fox  theatres  have  already  played  the 
picture,  while  in  Brooklyn  scarcely  a 
theatre  is  without  its  dates  on  the  Clara 
Kimball  Young  production. 

Bookings  Heavy  on  Second  Picture. 

So  remarkable  has  been  the  business 
accruing  to  the  exhibitor  on  "Eyes  of 
Youth"  that  the  bookings  on  the  second 
Young  picture,  which  the  Equity  will 
release  early  in  February,  already  ex- 
ceeds in  volume  in  many  instances  the 
gross  bookings  on  previous  Young  films 
at  the  end  of  their  first  year. 

"The  Forbidden  Woman,"  which  will 
be  Equity's  most  important  February 
release,  has  been  made  on  the  same 
scale  of  prodigiousness  as  "Eves  of 
Youth"  and  boasts  a  cast  equally  im- 
portant. 

The  third  young  release  will  not  occur 
until  the  middle  of  May,  and  will  be 
Marah  Ellis  Ryan's  noted  work,  "The 
Soul  of  Rafael." 


"Tree  of  Knowledge"  Is 

Warwick's  Next  Release 

THOUGH  Robert  Warwick  is  the 
star  of  the  Paramount  Artcraft 
picture,  "The  Tree  of  Knowledge," 
which  is  released  on  January  18,  the  pre- 
dominating note  is  the  "eternal  fem- 
inine." The  story  harks  back  to  the 
Garden  of  Eden  for  its  motif.  How- 
ever, the  play  is  thoroughly  modern,  the 
connection  with  Eve  and  the  original 
sin  being  established  by  a  beautiful  pro- 
logue. In  this,  Theodore  KosloflF,  the 
Russian  interpretative  dancer,  and 
Yvonne  Gardelle  are  partners  in  a  fine 
bit  of  pantomime,  portraying  the  ancient 
legend  of  Adam  and  his  demon-wife, 
Lillith,  who  is  supposed  mythically  to 
have  been  Eve's  predecessor. 

The  main  action  concerns  one  Nigel 
Stanyon,  a  youth  "intended"  for  the 
church,  who,  while  travelling  on  the 
continent,  is  lured  by  an  adventuress 
named  Belle.  She  casts  him  aside  and 
Nigel  finally  is  installed  in  England  as 
overseer  on  the  estate  of  an  old  friend. 
He  comes  to  love  an  innocent  girl,  but 
fears  to  tell  her  because  of  his  past. 
His  position  becomes  doubly  difficult 
when  his  friend  returns  with  the  brazen 
Belle  as  his  wife.  What  follows  is  full 
of  dramatic  action. 

Mr.  Warwick  has  a  romantic  role  of 
the  type  in  which  he  has  made  his  great- 
est success  both  on  the  screen  and  on 
the  stage.  Kathlyn  Williams,  in  the 
ultra-vampirish  role  of  Belle,  contrib- 
utes a  meritorious  performance,  as  also 
do  Wanda  Hawley,  Tom  Forman  and 
Irving  Cummings. 

William  DeMille  was  the  director  of 
"The  Tree  of  Knowledge"  and  Margaret 
Turnbull  was  the  adaptor  of  the  story 
which  originally  was  a  play  by  R.  C. 
Carton.    Singularly  enough,  one  of  Miss 


Tower* s  Claim  for  "The  Superman." 

Reports  received  by  Tower  Film  Cor- 
poration from  exhibitors  who  are  run- 
ning the  five  reel  production,  "The  Su- 
perman," now  being  released  on  the 
state  right  market,  show  successful  re- 
sults. 

Says  an  official  of  the  Tower  Film 
Corporation:  "'The  Superman'  is 
unique,  interesting  and  thrilling  as  a 
production.  It  is  filled  with  suspense, 
escapes,  rescues  and  adventure.  It  is 
a  melodrama  that  will  appeal  not  alone 
for  its  sensationalism,  but  because  it 
is  something  'different'  in  pictures." 


Fox  Film  Jury  Praises 

Clemenceau's  "Strongest** 

FIVE  versions  of  "The  Strongest,"  by 
Premier  Clemenceau  of  France, 
have  been  viewed  by  a  jury  at  the 
projection  rooms  of  Fox  Film  Corpora- 
tion, which  means  that  practically  all 
the  scenes  in  the  production  were  taken 
five  times.  The  jury  decided  which  of 
the  five,  in  their  expert  judgment,  con- 
veyed most  perfectly  the  great  thoughts 
of  the  mighty  Clemenceau  in  his  telling 
of  what  they  regard  as  the  most  power- 
ful modern  love  story  in  the  world;  and 
these  scenes,  titled,  will  be  the  version 
of  the  only  photodrama  from  the  pen 
of  the  "Tiger  of  France,"  that  will  be 
shown  to  the  public. 

"The  Strongest"  is  declared  to  be  the 
greatest  work  of  R.  A.  Walsh.  Its  di- 
rector, Mr.  Walsh,  was  given  everything 
with  which  to  make  a  picture — mighty 
story,  mighty  cast,  mighty  sets,  and  un- 
limited capital,  and  throwing  into  it 
all  of  his  directorial  genius,  he  has  pro- 
duced for  Fox  Film  Corporation  the 
crowning  effort  of  his  career,  it  is  an- 
nounced. 

To  interpret  the  characters  of  the 
story,  an  international  cast  was  secured 
including  Carlo  Liten,  the  noted  Belgian 
actor.  Harrison  Hunter,  a  leading  man; 
Florence  Malone,  noted  for  her  work  in 
Oliver  Morosco's  stage  successes;  Renee 
Adoree,  known  as  "Renee  the  Adored" 
in  Paris;  Belgium's  famous  screen  star. 
Georgette  Gauthier  de  Trigny;  Jean 
Gauthier  de  Trigny,  the  French  actor; 
James  Marcus,  Hal  Horne,  C.  A.  de 
Lima  and  Teddy  Piper.  Ben  Bail 
handled  the  camera. 


"A  Gamble  in  Souls"  to 

Be  Released  January  25 

IN  releasing  on  January  25  ".\  Gam- 
ble in  Souls,"  the  Thomas  H.  Ince 
production  produced  by  Triangle  and 
featuring  Dorothy  Dalton,  United  .con- 
siders it  has  acquired  a  feature  starring 
one  of  the  most  popular  actresses  in  the 
film  industry. 

".A.  Gamble  In  Souls"  is  a  vivid  story 
of  life.  Its  theme  has  for  its  basis  the 
battle  of  good  and  evil.  It  is  the  story 
o.f  a  woman  of  the  Frisco  cabarets  and 
a  preacher  of  the  Gospel,  one  scoffing 
at  the  code  of  morals  adopted  by  the 
preacher  and  the  man  seeing  only  evil 
in  the  woman.  These  two  removed  from 
man-made  surroundings  and  cast  away 
on  a  deserted  island  learn  gradually  the 
true  meaning  of  life,  is  grandly  told  in 
this  production. 


January  24.  1920 


THE    MOVING   PICTURE  WORLD 


611 


The  Copperhead'*  Given  Full  Page 
Advertisements  in  Thirty-one  Papers 


Yes,  His  Face  Is  Clean  Now 

This  is  Don  Marion,  who  has  given  you 
many  a  laugh   in   Maclt  Sennett 
comedies. 


FOR  the  purpose  of  discussing  the 
general  affairs  of  the  corporation 
and  to  devise  ways  and  means  of 
providing  more  efficient  service  to  the 
exhibitors  of  Paramount  Artcraft  pic- 
tures, all  the  district  managers,  branch 
managers,  special  representatives  and 
exploitation  representatives  of  the  Fa- 
mous Players-Lasky  Corporation  were 
summoned  to  a  convention  held  from 
January  19  to  23  at  the  La  Salle  Hotel, 
Chicago,  to  meet  Adolph  Zukor  and 
other  officials  and  members  of  the  cor- 
poration's home  office  staff. 

The  purposes  of  the  convention  were 
to  discuss  in  a  general  way  the  busi- 
ness affairs  of  the  corporation,  to  de- 
vise ways  and  means  of  providing  more 
efficient  service  to  the  exhibitors  of 
Paramount-Artcraft  pictures  and  to  im- 
prove exploitation  methods  and  to  pro- 
mote the  welfare  of  all  employes. 

First  Chance  for  All  to  Meet. 

The  convention  will  afford  the  first 
opportunity  since  the  organization  of 
the  corporation  for  all  Famous  Players- 
Lasky  branch  managers,  district  man- 
agers, special  representatives  and  ex- 
ploitation representatives  to  assemble  in 
convention.  General  meetings,  in  the 
past,  have  been  held  only  for  the  bene- 
fit of  district  managers  and  special 
representatives. 

Those  who  will  attend  the  convention 
from  the  home  office  of  Famous  Players- 
Lasky  are  President  Zukor,  Jesse  L. 
Lasky,  vice  president  in  charge  of  pro- 
duction; Eugene  Zukor,  assistant  to  the 
president;  Arthur  S.  Friend,  treasurer; 
H.  D.  H.  Connick,  chairman  of  the  fi- 
nance committee;  Al  Lichtman,  general 
manager,  department  of  distribution  ;  S. 
R.  Kent,  general  sales  manager;  F.  V. 
Chamberlin,  assistant  general  manager; 
John  C.  Flinn,  director  of  publicity  and 
advertising;  Jerome  Beatty,  advertising 
manaiger;  J.  W.  Toone,  auditor  of  ex- 
changes; Claude  Saunders,  exploitation 


BY  far  one  of  the  biggest  campaigns 
of  national  advertising  launched 
in  behalf  of  a  single  picture  is 
that  which  is  about  to  be  started  by  the 
Famous  Players-Lasky  Company  for 
"The  Copperhead,"  the  Paramount-Art- 
craft super  special  featuring  Lionel  Bar- 
rymore,  which  is  to  be  released  January 
25. 

No  less  than  thirty-one  publications, 
circulating  to  a  country-wide  clientele 
within  the  next  four  weeks,  will  carry 
full-page  advertisements  of  "The  Cop- 
perhead," the  total  circulation  gained 
being  approximately  10,000,000.  The  list 
has  been  carefully  selected  with  a  view 
to  reaching  the  most  cultured  and  sub- 
stantial people  of  the  country,  people 
who  will  be  attracted  by  "The  Copper- 
head's" historical  and  patriotic  appeal. 

To  Reach  Ex-Sold!ers. 

Thirteen  different  educational  mag- 
azines are  included,  as  is  the  American 
Legion  Magazine,  which  reaches  a  large 


manager;  A.  S.  Glenn,  accessory  sales 
manager;  Gordon  H.  Place,  editor  of 
Progress-Advance,  and  A.  O.  Dillenbeck, 
representing  Hanfl-Metzger,  Inc. 

Those  to  Attend. 

District  managers  who  will  attend 
are  Harry  Asher,  Boston;  W.  E.  Smith, 
Philadelphia;  C.  E.  Holcomb,  Atlanta; 
Louis  Marcus,  Salt  Lake  City;  Herman 
Wobber,  San  Francisco. 

These  special  representatives  will  be 
at  the  convention:  J.  W.  Allen,  Chicago; 
M.  H.  Lewis,  Kansas  City;  W.  J.  Pratt, 
Atlanta,  New  Orleans  and  Charlotte,  N. 
C. :  L.  L.  Dent,  Dallas. 

The  following  branch  managers  will 
attend;  J.  A.  McConville,  Boston;  Wil- 
liam O'Brien,  Portland,  Me.;  Henry  T. 
Scully,  New  Haven ;  H.  H.  Buxbaum, 
New  York;  Richard  C.  Fox,  Buffalo; 
J.  D.  Clark,  Philadelphia;  Paul  J  Swift, 
Washington;  Herbert  E.  Elder,  Pitts- 
burgh; H.  P.  Wolfberg,  Cincinnati;  G. 
W.  Erdman,  Cleveland;  Fred  Creswell, 
Chicago;  J.  W.  Hicks,  Jr.,  Minneapolis; 
H.  A.  Ross,  Detroit;  C.  L.  McVey,  Kan- 
sas City;  R.  C.  LiBeau,  Des  Moines;  C. 
L.  Peavy,  Omaha;  R.  E.  Bradford,  At- 
lanta; H.  F.  Wilkes,  New  Orleans;  G. 

E.  Akers,  St.  Louis;  T.  D.  Tuttle,  Dallas; 
Joseph  H.  Gilday,  Oklohoma  City;  Da- 
vid Prince,  Charlotte;  F.  B  McCracken, 
Salt  Lake  City;  Milton  H.  Cohn,  Denver; 
H.  G.  Rosebaum,  San  Francisco;  H.  G. 
Ballance,  Los  Angeles;  G.  W.  Endert, 
Seattle;  C.  M.  Hill,  Portland,  Oregon. 

These  exploitation  representatives  will 
attend:  Oscar  A.  Doob,  Cincinnati;  John 
P.  Goring,  Kansas  City;  John  D.  How- 
ard, Seattle;  Fred  W.  McClellan,  Phila- 
delphia; Paul  L.  MdVgan,  New  Haven; 
Herman  Phillips,  Cleveland;  H.  Wayne 
Pierson,  Atlanta;  T.  J.  Planck,  Detroit; 
Al  Price,  Los  Angeles;  Daniel  Roche, 
Chicago;  Wayland  H.  Taylor,  New 
York;  Lester  Thompson,  Boston;  Leslie 

F.  Whalen,  Dallas,  and  Charles  L.  Win- 
ston, Denver. 


percentage  of  the  men  who  served  under 
the  Stars  and  Stripes  in  the  recent  war. 

It  was  in  September  last  that  the 
Famous  Players-Lasky  Corporation  em- 
barked on  its  policy  of  nationally  ad- 
vertising its  individual  productions, 
George  Loane  Tucker's  "The  Miracle 
Man"  being  the  first  picture  so  exploited. 

Previous  to  that  the  firm's  adver- 
tising in  publications  of  national  circu- 
lation was  largely  confined  to  the  insti- 
tutional type.  Through  more  than  five 
years,  the  company  consecrated  its  na- 
tional advertising  effort,  and  the  money 
which  went  into  it  to  selling  the  motion 
picture  to  the  people  of  the  country  and 
popularizing  the  Paramount  trademark 
in  order  to  increase  the  patronage  of  the 
theatres  showing  those  pictures. 

The  success  of  this  policy.  Famous 
Players-Lasky  feels,  is  self-evident. 
With  American  exhibitors  now  taking 
in  an  annual  gross  revenue  of  approxi- 
mately three-quarters  of  a  billion  dol- 
lars, according  to  Government  statistics, 
and  with  something  like  11,000  theatres 
numbered  among  Famous  Players-Lasky 
customers,  the  executives  of  the  com- 
pany feel  that  the  policy  has  been  vindi- 
cated. 

Other  Pictures  to  Be  Advertised. 

With  the  market  thus  established,  the 
advent  of  the  superpicture,  marked  by 
the  release  of  "The  Miracle  Man,"  "Male 
and  Female,"  "Everywoman,"  "The  Cop- 
perhead," etc.,  emphasizes  the  desirabil- 
ity and  the  wisdom  of  a  policy  by  which 
the  merits  of  each  individual  produc- 
tion shall  be  made  known  to  the  general 
public  though  the  avenue  of  widespread 
and  judicious  advertising."  "Every- 
woman," for  instance,  a  picture  appeal- 
ing particularly  to  women,  was  adver- 
tised in  Pictorial  Review  and  Delinea- 
tor in  adition  to  the  Saturday  Evening 
Post  and  Cosmopolitan.  The  Country 
Gentleman  will  also  carry  a  page  in 
February. 

George  Fitzmaurice's  production,  "On 
With  the  Dance,"  will  be  advertised  in 
the  February  21  issue  of  the  Saturday 
Evening  Post  and  in  Country  Gentle- 
man. Cecil  B.  DeMille's  "Why  Change 
Your  Wife?"  will  be  spread  before  the 
readers  of  the  Saturday  Evening  Post 
and  Collier's  of  March  20  and  Ladies' 
Home  Journal  of  March.  A  full  page 
on  "Huckleberry  Finn"  will  be  run  in 
Christian  Herald  for  February  and  in 
Lone  Scout,  St.  Nicholas,  Boys'  Life, 
American  Boy  and  Boys'  Magazine. 

A  page  on  "Behind  the  Door"  runs  in 
February  McClure's,  in  which  publica- 
tion the  story  first  appeared.  Similarly, 
Metropolitan,  which  carried  the  story  of 
"A  Girl  Named  Mary,"  carries  a  page 
on  the  picture,  and  "The  Six  Best  Cel- 
lars" will  be  advertised  in  McClure's, 
which  ran  the  story  last  July. 


Theatre   Employes   Get  Bonus. 

Christmas  gifts  in  the  form  of  bonus 
checks  aggregating  5  per  cent.  of 
their  yearly  salary  were  distributed  on 
Christmas  Day  to  all  employes  of  the 
Majestic,  Regent  and  Orpheum  theatres, 
Detroit,  Mich,  and  the  Miles  and  Grand 
theatres,  Cleveland,  Ohio,  by  Charles  R 
Miles,  who  controls  all  five  houses. 


Famous  Players*  Employes  Convene 

In  Chicago  To  Discuss  Efficiency 


612 


THE  MOVING  PICTURE  WORLD 


January  24,  1920 


Method  of  Reporting  Admission  Tax 
Cannot  Be  Changed,  Says  Government 


Norma  Talmadge  Visits  Cuba. 

Norma  Talmadge  left  for  Havana  on 
January  17  to  spend  a  two  weeks'  vaca- 
tion there.  She  will  then  go  to  Palm 
Beach  for  the  month  of  February,  where 
her  mother,  Natalie  and  Constance  Tal- 
madge will  join  her.  They  will  not  re- 
turn to  New  York  until  March  1. 

While  in  Palm  Beach,  Constance  Tal- 
madge will  take  the  exterior  scenes  of 
her  next  picture,  an  Emerson-Loos  ori- 
ginal story.  Norma,  having  already 
completed  the  two  First  National's,  "A 
Daughter  of  Two  Worlds"  and  "The  Wo- 
man Gives,"  which  is  now  being  cut  and 
titled  by  Director  Roy  Neil,  will  not 
make  any  pictures  while  in  Cuba  and 
Palm  Beach,  but  enjoy  a  thorough  rest. 


Big  "U"  Gets  Word  from  its 
Serial  Company  in  China 

MANY  interesting  bits  of  news  are 
sent  in  by  the  Universal  expedi- 
tions now  combing  the  world  for 
material  to  make  absorbing  and  realistic 
serial  pictures.  A  letter  received  at  the 
Universal  offices  from  its  representative 
in  Shanghai,  China,  regarding  the  Marie 
Walcamp  party  now  filming  a  serial  in 
the  Orient,  places  quite  a  little  emphasis 
on  the  bearing  the  prevailing  monetary 
exchange  has  on  the  cost  of  picture  pro- 
duction. 

"We  haven't  any  definite  idea  as  to 
how  long  we  will  remain  in  Shanghai," 
says  the  correspondent,  "but  from  pres- 
ent indications,  I  don't  believe  we  will  be 
here  more  than  two  weeks.  The  ex- 
change here  is  very  high  today,  being 
eighty-eight  cents  on  the  dollar,  so  you 
see  that  it  would  be  terribly  expensive 
to  keep  the  company  in  Shanghai  for 
very  long.  Coming  from  a  place  like 
Japan,  where  the  exchange  is  almost 
two  for  one,  this  place  is  certainly  not 
attractive.  Mr.  McRae,  the  director,  is 
trying  to  exhaust  this  territory  as  rapid- 
ly as  possible.  From  a  monetary  stand- 
point, Japan  would  have  been  ideally 
suited  to  our  purpose,  but  then  the  sun 
very  seldom  shines  long  enough  to  get 
a  long  scene  made." 

An  unsuccessful  attempt  was  made  to 
shoot  scenes  at  Nagaski,  the  fortified 
port  of  Japan.  It  was  desired  to  get 
pictures  of  the  coaling  at  that  point, 
it  showed  about  300  coolie  women  coal- 
ing the  Kashima,  the  boat  on  which  the 
party  made  the  trip  to  China. 


NO  change  can  be  made  in  the 
method  of  reporting  taxes  col- 
lected on  admissions  so  as  to  sep- 
arate the  business  of  moving  picture 
theatres  from  other  amusements,  accord- 
ing to  officials  of  the  Bureau  of  Internal 
Revenue.  This  is  the  final  word  upon 
this  subject,  which  has  been  agitated 
several  times  since  the  passage  of  the 
admission  tax  provision  of  the  revenue 
law. 

The  matter  was  taken  up  with  Assist- 
ant Commissioner  W.  H.  Hurrey  by  the 
Washington  bureau  of  Moving  Picture 
World  in  order  that  the  full  facts  sur- 
rounding the  collection  of  this  tax 
might  be  ascertained.  Lack  of  a  defin- 
ite line  of  demarcation  between  moving 
picture  and  vaudeville  houses,  and  the 
fact  that  in  small  towns  both  moving 
pictures  and  legitimate  shows  are  put 
on  at  the  same  theatre,  were  given  as 
the  basic  reasons  for  the  bureau's  in- 
ability to  separate  the  returns. 

Reported  in  Negative. 

Separation  of  the  returns  has  been 
suggested  to  the  bureau  several  times, 
declared  Mr.  Hurrey,  both  by  producers 
and  exhibitors,  and  it  is  realized  that 
more  definite  figures  would  be  of  con- 
siderable interest  to  the  industry.  At 
the  same  time,  he  pointed  out,  such  fig- 
ures would  be  of  value  to  the  bureau, 
since  it  would  give  revenue  officers  a 
good  line  on  current  business  and  would 
be  of  assistance  in  checking  up  on 
theatres  believed  to  be  "short  changing" 
the  government.  ■ 

When  the  tax  on  admissions  was  first 
included  in  the  revenue  law,  field  agents 
were  instructed  to  make  an  investiga- 
tion of  the  situation  with  a  view  to 
ascertaining  whether  it  would  be  pos- 
sible to  tabulate  separately  the  returns 
from  moving  picture  houses.  They  re- 
ported that  an  accurate  separation  could 
not  be  made  for  several  reasons.  One 
was  that  in  many  theatres  in  the  large 
cities  feature  films  were  shown  with 
one  or  two  vaudeville  acts  sandwiched 
between  the  pictures.  Such  theatres 
were  not  moving  picture  houses  in  the 
strictest  sense  of  the  term,  since  they 
showed  some  vaudeville  ;  but  neither  were 
they  vaudeville  houses,  since  moving 
pictures  comprised  approximately  one- 


half  of  the  program  and  sometimes 
more. 

Difficulties    of  Classification. 

Another  disadvantage  was  the  fact 
that  in  small  cities  and  towns,  often  run- 
ning as  high  as  5,000  in  population,  the 
one  theatre  that  could  stage  legitimate 
plays  could  not  run  its  shows  a  full 
week  and,  in  order  to  keep  open  all  of 
the  time,  showed  films  on  such  days 
when  vaudeville  or  drama  was  not  be- 
ing run.  These  houses  could  be  classi- 
fied neither  as  legitimate  houses  nor  as 
moving  pictures  theatres,  and  while  it 
might  have  been  possible  to  compel 
them  to  render  separate  reports  for 
their  moving  picture  and  other  busi- 
ness, it  was  felt  that  to  do  so  would 
entail  needless  expense  and  bookkeep- 
ing upon  the  theatre  owner. 

"The  matter  has  been  considered 
carefully  from  every  angle,"  Mr.  Hurrey 
told  the  Moving  Picture  World  repre- 
sentative. "We  realize  that  separate 
figures  would  afford  much-desired  infor- 
mation to  the  moving  picture  industry 
and,  at  the  same  time,  they  would  be 
of  value  to  our  agents.  But  in  view  of 
the  confusion  that  exists  as  to  how  these 
other  theatres  should  be  classified,  it  is 
impossible  to  make  a  separation  that 
would  show  accurate  statistics.  We 
have  had  the  question  up  several  times 
and  have  decided  that  a  separation  can- 
not be  undertaken." 


New  Screen  Magazine  Bookings. 

Among  the  latest  bookings  made  by 
the  New  Screen  Magazine,  distributed  by 
Universal  are  the  following  representa- 
tive New  York  theatres  :  Moss'  Prospect, 
Fox's  Washington,  Stanley  Theatre,  Duf- 
field  Theatre,  and  the  77th  Street 
Theatre. 

Several  distinctively  interesting  sub- 
jects are  contained  in  number  50  of  the 
New  Screen  Magazine,  including  pic- 
tures of  Soda  Lake.  California,  one  of 
the  wonders  of  the  world,  a  mineral  gar- 
den showing  how  the  combination  of 
various  salts  dissolved  in  water  will 
grow  immediately  into  a  beautiful  minia- 
ture Mammoth  Cave,  "The  Great  Radium 
Robbery,"  a  satire  in  mud,  Dr.  Angell's 
games  for  young  folks,  and  a  series  of 
letter  laughs. 


I 

1 


,      .  •*  Looks  Like  the  Happy  Ending,  But  Then  Cornea  the  Villain. 

.■•):V,Ci\  ^7t)  II-  -To  spoil  It  all  in  Marion  Davies"  latest  Cosmopolitan-Paramount,  "The  Cinema  Murder. 


January  24,  1920 


THE    MOVING    PICTURE  WORLD 


613 


Live  News  from  Everywhere 


Buffalo  Managers  Stage  Luncheon 

To  Bid  Richard  C.  Fox  Farewell 


THE  Buffalo  Theatrical  Managers'  As- 
sociation and  the  Buffalo  Motion  Pic- 
ture Exchangee  Managers'  Associa- 
tion, connected  with  the  Chamber  of  Com- 
merce, united  in  giving  a  farewell  lunch- 
eon in  the  Hotel  Statler,  Friday,  January 
16,  in  honor  of  Richard  C.  Fox,  manager 
of  the  Famous  Players-Lasky  office  In 
Buffalo,  who  leaves  soon  for  his  new  duties 
in  London  as  sales  manager  for  the  Fox 
Film  Corporation  in  the  United  Kingdom. 

The  banquet  was  a  sort  of  "get-together 
and  bury  the  hatchet"  affair,  in  fact,  It 
was  a  love  feast  where  exhibitors  and 
exchange  managers  gathered  to  enact  the 
"Romeo  and  Juliet"  stuff  in  an  effort  to 
let  bygones  be  bygones. 

Mr.  Fox,  during  his  stay  in  Buffalo  of 
about  a  year,  has  won  many  freinds  in 
local  film  circles  who  will  be  loath  to  see 
him  leave  his  present  position,  but  believe 
that  his  real  opportunity  awaits  him  over- 
seas. As  a  farewell  token  from  his  ofiice, 
Mr.  Fox  was  recently  presented  with  a 
handsome  gold  fountain  pen,  suitably  en- 
graved. 

Exchange    Bulldlng^    Nenring:  Completion. 

The  new  exchange  building  being  con- 
structed at  245-249  Franklin  street,  Buf- 
falo, is  expected  to  be  ready  for  occupancy 
about  March,  acording  to  Henry  W.  Kahn, 
manager  of  the  local  Metro  exchange.  The 
structure  will  have  a  sixty  foot  frontage 
on  Franklin  street  and  a  depth  of  100  feet. 
Among  the  offices  which  will  locate  In  the 
new  building  will  be  Metro,  Vitagraph, 
World  and  Universal.  The  building  will 
be  at  the  head  of  film  row.  With  the  com- 
ing of  these  four  exchanges  to  the  North 
Franklin  street  section,  all  of  the  local 
film  houses  will  have  gathered  toK.nhe. 
so  that  exhibitors,  in  the  future,  can  do 
their  "shopping"  all  in  one  block. 

Third  Manager  at  Star. 

The  third  manager  since  the  reopening 
under  the  new  policy  last  September,  has 
entered  upon  his  studies  at  the  Star  The- 
atre, Buffalo.  He  is  a  Alfred  R.  Sherry, 
former  manager  of  the  Lyric,  Family  and 
Shea's  Hippodrome,  who,  on  Monday,  Jan- 
uary 12,  succeeded  Willaim  West,  who  left 
the  Regent  for  the  Star  several  weeks 
ago. 

New  Bxchange  in  BuiTalo. 

Buffalo  has  another  new  film  exchange. 
It  is  the  Independent  Film  Exchange  and 
is  located  at  212  Franklin  street,  directly 
across  from  the  First  National  branch. 
The  manager  is  Lew  Horschel  of  "Barn 
Dance"  fame,  who  announces  that  the  new 
company  has  started  out  with  "The  Blind- 
ness of  Youth"  and  "The  Finger  of  Jus- 
tice," the  latter  of  which  was  shown  for 
a  week  at  the  Family  Theatre  recently. 
Samuel  Carver,  of  the  Family  Theatre,  is 
interested  in  the  new  venture. 

Deshler  Welch  Dies  in  Buffalo. 

Deshler  Welch,  former  editor  of  The 
Theatre  and  publicity  promoter  and  busi- 
ness manager  for  Augustin  Daly  and  who 
recently  had  been  doing  dramatic  work  on 
the  Buffalo  Evening  Times,  died  at  the 
Hotel  Lenox,  Buffalo,  Thursday,  January 
8.  Mr.  Welch  was  for  a  short  time  man- 
ager of  the  Palace  Theatre  on  Main  street 
when  that  house  was  opened  by  the  late 


Mitchel  H.  Mark.  He  was  widely  known 
as  a  writer  and  critic. 

Planning  for  "Pollyanna." 

E.  O.  Weinberg,  manager  of  the  Strand 
Theatre,  Buffalo  ,is  planning  an  extensive 
advertising  campaign  for  the  presentation 
in  Buffalo  of  Mary  Pickford  in  "Polly- 
anna," which  has  been  booked  for  a  two 
week  showing,  the  first  in  the  history  of 
Buffalo  firsi-run  houses.  It  is  expected 
that  the  showing  will  break  all  box  office 
records  in  Buffalo. 

Gardner,   Inc.,   Open.s   Branch  Offices. 

T.  R.  Gardiner,  manager  of  the  Gardiner 
.Syndicate,  Buffalo,  at  a  dinner  given  for 
his  sales  and  business  staff  in  the  Hotel 
Iroquois,  Saturday  evening,  January  10, 
announced  the  incorporation  of  the  busi- 
ness under  the  title  of  Gardiner  Pictures, 
Inc.,  with  the  main  office  at  47  West  Swan 
street,  Buffalo,  and  branch  exchanges  in 
Philadelphia,  Pittsburg  and  Boston.  There 
will  also  be  a  branch  in  Albany. 

Among  those  at  the  dinner  were  F.  M. 
Zimmerman,  A.  W.  Young,  C.  A.  Ross,  H. 
E.  Hughes,  George  Ferguson,  Lee  Langdon, 
R.  Taber,  K.  H.  Woolson,  J.  S.  Savage, 
Charles  A.  Stichter,  Tom  Leonard,  T.  H. 
Jefferies,  A.  H.  O'Hare  and  R.  H.  Pearch. 
The  aim  of  the  new  company  will  be  to 
exploit  feature  photoplays  and  theatrical 
attractions  in  connection  with  film  shows. 


Cleveland  News  Letter 

Deutsch  Brothers  Add  to  String. 

JOSEPH    AND    SAM    DEUTSCH,  well- 
known     Cleveland     exhibitors,  have 
just  announced  that  they  will  operate 
a  new  theatre,  to  seat  about  1,500,  which 


will  be  located  in  the  vicintiy  of  Cedar 
avenue  and  East  Seventy-ninth  street. 
Tills  will  make  four  houses  for  the 
Deutscli  Brothers,  two  they  are  now 
operating,  and  two  to  be  opened  by 
Sfptember  1. 

Leiiensburgrer  Becomes  n  Benedict. 

M.  A.  Lebensburger,  treasurer  of  the 
.Standard  Film  Service  Company,  the  in- 
dependent film  company  with  exchanges 
in  Cleveland,  Cincinnati  and  Detroit,  has- 
forsaken  single  blessedness  and  recently 
was  wedded  to  Katherine  Rosenberg,  of 
Chicago,  at  the  latter's  home  in  the  Windy 
City.  After  a  sojourn  in  the  East,  Mr.  and 
Mrs.  Lebensburger  will  return  to  Cleve- 
land, where  Mr.  Lebensburger  is  also  the 
local  manager  for  the  Standard. 

Rex  Theatre  Opens. 

The  New  Rex  Theatre  in  Oberlin,  Ohio, 
was  opened  during  the  holidays.  This 
house  was  built  for  George  Broadwell,  who 
for  years  has  been  an  exhibitor  in  tliat 
city.  Mr.  Broadwell  has  a  very  up-to-date 
house  and  it  no  doubt  will  prove  popular 
with  the  people  of  this  college  town. 
Loew  Building  Two  Big  Theatres. 

Nicholas  M.  Schenck,  general  manager 
of  Loew,  Inc.,  was  in  Cleveland  last  week 
conferring  with  Thomas  W.  Lamb,  the 
Loew  architect,  in  reference  to  the  con- 
struction of  the  two  big  theatres  which  are- 
now  going  up. 

It  was  announced  that  the  downtown 
house  would  be  known  as  Loew's  State 
Theatre,  while  the  other  would  bear  the 
name  of  Loew's  101st  Street  Theatre.  Both 
houses  are  to  seat  about  4,000  each  and; 
will  be  ready  to  open  in  the  fall.  The 
foundation  for  the  101st  street  house  is 
finished,  while  a  gang  of  workmen  aro- 
.busy  now  starting  the  State. 


Read  the  Interesting  Story 
on  Page  551! 


Beware!  Alice  Joyce  Plays  Cupid  in  Leap  Year. 

Alice  is  aiming  at  big  things  in  this  view  from  her  big  Vitagraph  production, 

"The  Sporting  Duchess." 


614 


THE    MOVING    PICTURE  WORLD 


January  24,  1920 


Cincinnati  Holiday  Business  Was 

Good  and  Showmen  Are  Optimistic 

HOLIDAY  business  in  tlie  Cincinnati 
picture  tlieatres  was  excellent,  the 
attendance  during  what  is  usually 
looked  upon  in  theatrical  circles  as  a  poor 
season,  being  well  up  to  the  standard  of 
previous  weeks.  In  fact,  all  the  theatres 
were  crowded  and  capacity  audiences 
viewed  every  performance. 

The  advent  of  the  Palace  as  a  combina- 
tion picture  and  vaudeville  house  seems 
to  have  had  no  effect  upon  the  business  of 
the  other  theatres  in  the  business  district. 
Exhibitors  generally  are  well  pleased  with 
the  outlook  for  the  future.  The  year  just 
past  undoubtedly  set  a  new  high  record 
for  attendance,  but  it  is  the  consensus  of 
opinion  that  the  new  year  will  far  surpass 
the  past  one  in  this  respect. 

That  it  will  witness  the  erection  of  sev- 
eral new  pretentious  theatres  in  the  down- 
town section  seems  to  be  a  foregone  con- 
clusion, work  being  already  well  under 
way  on  the  new  Ascher  Theatre  at  Seventh 
and  Vine  streets,  and  plans  being  formu- 
lated for  others.  Financially,  the  past 
year  has  presented  quite  a  problem  for 
the  managers,  owing  to  advancing  prices 
for  service  and  labor,  but  provisions  re- 
cently were  made  for  taking  care  of  these 
matters  through  increased  admission 
charges.  A  spirit  of  optimism  pervades 
the  entire  industry. 

McMahan  &  Jackson,  who  operate  the 
Gifts  Theatre  at  Sixth  and  Vine  streets, 
have  just  completed  a  deal  whereby  they 
will  show  at  popular  prices  all  the  big  pro- 
ductions of  D.  W.  Griffith,  under  an  exclu- 
sive contract.  The  first  of  these  will  be 
the  new  peace  edition  of  "Hearts  of  the 
World,"  which  will  open  at  this  house 
Sunday,  January  18;  others  already  booked 
being  "The  Mother  and  the  Law,"  for  the 
week  of  February  22,  and  the  "Fall  of 
Babylon,"  which  will  open  March  21.  Mr. 
McMahan  states  that  this  will  be  the  first 
time  that  any  of  these  features  have  been 
shown  in  the  United  States  at  popular 
prices.  Admsision  at  this  house  is  20 
cents,  with  the  war  tax  Included.  This 
same  firm  operates  an  exchange  and  will 
have  the  agency  for  the  Griffith  features 
in  southern  Ohio. 


the  management  of  Charles  L.  Casanave, 
of  Robertson-Cole.  J.  M.  Johnson,  former- 
ly manager  of  the  Hallmark  offices,  will 
remain  with  the  new  concern  for  the 
present. 


Lyric  Theatre  Buildinf?  Solil. 

The    I>yrif    Theatre    huildiner    on  Vine 


street  has  been  sold  by  the  Hueck  Opera 
House  Company  to  a  syndicate  of  Cincin- 
nati business  men  who  have  been  quite 
active  in  the  purchase  of  Cincinnati  real 
estate  during  the  past  year,  having  'pur- 
chased several  large  holdings,  notably 
hotel  properties.  The  Lyric,  during  the 
winter  months,  is  under  lease  to  the  Shu- 
bert  interests  and  this  lease  is  said  to 
run  until  May,  1921.  It  is  utilized  in  the 
summer  for  big  feature  pictures,  and  last 
summer  was  under  the  management  of  I. 
Lisbon,  of  the  I.  Lisbon  Amusement  Com- 
pany. 

Inlled  Takes  New  Quarters. 

The  United  Theatre  Equipment,  with 
offices  on  West  Seventh  street,  has  leased 
space  on  the  ground  floor  of  the  new  Film 
Exchange  Building,  at  Pioneer  and  Broad- 
way. The  Famous  Players-Lasky  Corpor- 
ation has  given  up  its  quarters  at  107  and 
109  West  Third  street,  and  has  moved  to 
the  Film  Exchange  Building,  which  is 
rapidly  becoming  a  place  of  much  activity. 
Several  other  exchanges  are  either  mov- 
ing into  the  new  building  or  will  do  so 
in  the  near  future,  and  there  is  much 
rivalry  manifested  in  fitting  up  attractive 
quarters  there. 

Says  1919  Was  a  Record  Breaker. 

Harris  P.  W.  Wolfberg,  president  of  the 
Cincinnati  Film  Board  of  Trade,  declares 
that  the  year  of  1919  was  a  record  breaker 
for  the  motion  picture  Interests  of  Cin- 
cinnati. The  amount  of  the  exchange  busi- 
ness in  Cincinnati  is  declared  to  be  the 
third  largest  in  the  United  States,  New 
York  and  Chicago  alone  leading  it.  The 
theatres  in  the  district  served  by  Cincin- 
nati, which  includes  Southern  Ohio,  Ken- 
tucky, Indiana  and  West  Virginia,  have 
flourished  and  it  is  said  that  there  are  a 
score  or  more  of  new  houses  now  under 
construction.  It  is  estimated  that  Cincin- 
nati's activities  in  the  moving  picture  field 
bring  entertainment  to  more  than  7,000,- 
000  persons.  The  outlook  for  the  coming 
year,  according  to  Mr.  Wolfberg,  is  most 
fncouraging. 

R-C.  and  Hallmark  Consolidate. 
The  local  offices  of  the  Robertson-Cole 
ricture  Corporation  and  the  Hallmark  Dis- 
irilMiting-    havp    been    consolidated  under 


Kansas  City  News  Letter 

Asks  Aid  for  France. 

AN  appeal  to  Kansas  citizens  to  come 
to  the  aid  of  devastated  France  was 
made  the  night  of  January  2,  when 
the  motion  picture,  "The  Heritage  of 
France"  was  shown  at  the  Grand  Avenue 
Temple.  The  scenes  in  the  picture  were 
explained  by  Miss  Anne  Morgan,  daughter 
of  the  late  J.  P.  Morgan,  who  is  vice- 
president  of  the  committee  for  devastated 
France.  Miss  Morgan  returned  a  short 
time  ago  from  France,  where  she  was  in 
charge  of  the  reconstruction  work  of  the 
committee. 

Miss  Morgan  is  accompanying  the  pic- 
ture on  a  tour  from  coast  to  coast  to  ob- 
tain two  million  dollars,  which  will  be 
needed  to  complete  the  work  of  the  com- 
mittee. 

Llebeskind  Heads  llBlversal. 

Nat  Llebeskind  has  begun  his  duties  as 
office  manager  of  the  Kansas  City  branch 
of  Universal.  Mr.  Liebeskind  hopes  to 
speed  up  service  to  the  exhibitors  in  the 
territory  to  a  point  greater  than  ever  be- 
fore. His  recent  success  in  that  line  of 
work  with  the  Big  U  Film  Exchange  at 
New  York  augurs  well  for  the  good  re- 
sults of  the  undertaking. 

Publicity  Drive  Runs  a  Week. 

A  publicity  campaign,  which  lasted  a 
week,  was  conducted  in  Springfield,  Mo., 
by  R.  C.  Gary,  publicity  manager  for  the 
Kansas  City  branch  of  the  Goldwyn  Dis- 
tributing Corporation,  preparatory  to  the 
showing  of  several  recent  releases  of  the 
film  company  at  the  Landers  Theatre  at 
Springfield. 

Petit  Joins  Robertson-Cole. 

An  addition  to  the  sales  force  of  the 
Robertson-Cole  Corporation  branch  was 
announced  this  week.  Jack  Petit,  former- 
ly with  the  Fox  Exchange  at  Dallas,  is 
now  selling  in  the  southern  Kansas  terri- 
tory. 

"BiK  Four"  Will  Move. 

The  Kansas  City  branch  of  the  United 
Artists  Corporation  will  move  Into  the 
new  quarters  on  the  second  floor  of  the 
new  Film  Exchange  Building  about  Feb- 
ruary 1,  it  was  announced  by  H.  D.  Buck- 


The  Strength  of  Mother  Earth  Backs  Up  Lionel  Barrymore  in  Hit  Great  Role  in  "The  Copperhead." 

Some  fine  views  of  Barrymore  herewith  from  his  forthcoming    Paramount-Artcraf t. 


January  24,  1920 


THE   MOVING   PICTURE  WORLD 


615 


ley,  manager.     In  addition  to  the  entire 
second  floor,  this  concern  will  have  use  of 
part  of  the  basement  of  the  building. 
Malone  with  Universal. 

George  W.  Malone,  formerly  manager  o£ 
the  Mutual  Exchange  at  Milwaukee,  has 
become  a  member  of  the  sales  force  of  the 
Kansas  City  branch  of  the  Universal. 


San  Francisco  Notes 

Memorial  Planned  for  Frisco. 

AN  immense  memorial  building  of  strik- 
ing splendor  will  be  erected  In  the 
Civic  Center  of  San  Francisco,  at  a 
cost  of  not  less  than  $2,000,000.  The 
building  will  commemorate  the  memory 
of  those  who  gave  their  lives  in  the  serv- 
ice United  States. 

Realizing  the  importance  of  moving  pic- 
tures in  educational  work,  the  organizers 
of  the  association  of  citizens  who  have 
offered  to  finance  the  structure  have  made 
arrangements  for  one  section  to  be  devoted 
to  the  sceen.  Moving  picture  lectures  will 
be  given  regularly  under  the  auspices  of 
the  Board  of  Education. 

Equity  Getting-  Busy  on  the  Coast. 
The  Equity  Pictures  Corporation,  which 
recently  purchased  the  rights  for  California 
Arizona  and  Nevada  to  "The  Confession," 
from  George  H.  Davis,  who  controls  the 
world  rights,  is  making  a  big  drive  on 
thi  production,  and  has  arranged  for  an 
indefinite  run  at  the  Rialto  Theatre,  San 
Francisco,  commencing  the  last  week  In 
January.  Much  propaganda  work  is  under 
way  among  Catholic  churches,  schools  and 
societies  and  arrangements  have  been 
made  for  billboard  and  new.spaper  adver- 
tising on  an  unusually  extensive  scale. 

Charles  Thall,  manager  of  the  San  Fran- 
cisco office,  recently  went  to  Los  Angeles 
to  install  M.  M.  Stewart  as  manager  of 
the  branch  maintained  there  and  toolc  ad- 
vantage of  the  opportunity  to  see  what 
was  going  on  at  the  studios.  Mr.  Stewart 
was  formerly  manager  for  George  H.  Da- 
vis in  the  Middle  West  and  succeeds  Frank 
Powers,  who  has  been  appointed  to  a  man- 
agerial position  at  the  Garson  Studios.  H. 
L.  Percy,  a  well-known  Pacific  Coast  ex- 
hibitor, who  recently  disposed  of  the  Ri- 
alto and  Page  theatres  at  Medford,  Ore., 
has  been  made  road  representative  for 
Equity  in  Northern  California. 

Film  Man  Goes  to  Xew  York. 
E.  Bruce  Johnson,  for  years  secretary 
of  the  Turner  and  Dahnken  Circuit.  San 
Francisco,  and  connected  with  this  house 
since  Its  .formation  almost  fifteen  years 
ago,  has  left  for  New  York  to  attend  a 
meeting  of  the  First  National  Exhibitors 
Circuit,  Inc.,  and  It  is  not  expected  that 
he  will  return  to  the  Coast  to  take  up  his 
former  duties. 

On  January  5  a  complimentary  lunch- 
eon was  tendered  to  Mr.  Johnson,  an  affair 
that  was  attended  by  about  ninety  mem- 
bers of  the  industry.  Regrets  were  ex- 
pressed that  San  Francisco  was  to  lose 
another  of  its  leading  film  men,  but  all 
rejoiced  at  the  opportunities  that  have 
come  to  him  to  do  bigger  things  in  a 
national  way. 

Eugene  Roth,  of  the  California,  Portola 
and  Imperial  theatres,  acted  as  toast- 
master  and  an  interesting  feature  of  the 
occasion  was  the  presentatiore  of  a  hand- 
some gold  watch  on  behalf  of  his  film 
friends  In  San  Francisco. 

New  First  Run  House. 
The  Jewel  Theatre,  adjoining  the  Rialto 
on  Market  street,  San  Francisco,  has  been 
taken  over  by  the  Sun  Films,  Inc.,  and  will 
be  opened  as  a  first  run  house  as  quickly 
as  it  can  be  placed  in  shape.  This  theatre, 
which  has  a  seating  capacity  of  about 
1,200  was  built  several  years  ago,  but  was 
closed  after  a  run  of  but  a  few  months, 
the  owners  shouldering  a  heavy  loss.  In 
the  meantime,  conditions  have  changed 
materially,  and  downtown  houses  are  un- 
able to  care  for  the  business  offered,  fac- 
tors that  the  new  owners  believ*  will  in- 


sure their  success.  A  big  organ  is  being 
installed,  a  jazz  band  has  been  secured 
and  cabaret  features  are  being  worked  out 
to  supplement  the  screen  entertainment. 

Abe  Markowitz,  formerly  assistant  man- 
ager of  Universal,  but  who  has  been  in 
other  lines  during  the  past  year,  has  been 
made  manager  of  the  San  Francisco 
branch  of  Sun  Films,  Inc.,  succeeding  J. 
N.  Cohen,  and  will  also  direct  the  man- 
agement of  the  theatre,  which  will  be 
known  as  the  Sun  Theatre  when  it  is  re- 
opened. 

Theatre  Company  Dissolved. 

Petitions  hav  ebeen  filed  at  Modesto, 
Cal.,  for  the  voluntary  dissolution  of  the 
Turlock  Amusement  Company  which  was 
incorporated  for  $75,000  last  September  for 
the  purpose  of  conducting  a  moving  pic- 
ture house  at  Turlock.  Cal.  This  means 
that  the  theatre  now  in  course  of  erection 
there  will  be  the  only  one  built  at  this 
time. 

Big  Theatre  Deal  Closed. 

A.  C.  Blumenthal  &  Co.,  of  San  Fran- 
cisco, acting  for  the  Ackerman-Harris- 
Loew  interests,  announces  that,  assisted 
by  the  Los  Angeles  realty  dealers,  it  has 
closed  the  largest  real  estate  transaction 
in  the  history  of  that  city.  This  Includes  a 
ninety-nine-year  year  on  property  at 
Seventh  and  Broadway,  Involving  a  total 
renetal  of  $12,000,000.  A  theatre  and  a 
fourteen,  story  office  building  will  be 
erected  on  the  site,  the  former  to  have  a 
seating  capacity  of  3,000. 


Seattle  News  Letter 

Greater  Theatres  Chiefs  in  IVew  York. 

THE  four  chief  members  of  the  Greater 
Theatres  Company  left  Seattle  on 
January  5  for  New  York.  While  in 
the  metropolis  it  is  understood  that  they 
will  not  only  attend  the  meeting  of  he 
directors  of  First  National,  but  will  also 
look  after  business  having  to  do  with 
the  company's  own  plans  of  expansion. 
The  members  of  the  company  referred  to 
are  Jake  Gottstein,  J.  Von  Herberg,  Claus 
Jensen  and  F.  V.  Fischer. 

"Big:  Four"  Officials  In  Seattle 
Hiram  Abrams  and  Ralph  Proctor  spent 
three  days  in  Seattle  last  week  conferring 
with  Charles  W.  Harden,  Seattle  manager 
for  the  "Big  Four."  Mr.  Harden  announc- 
es that  he  has  arranged  for  a  prerelease 
showing  of  "PoUyanna"  in  Spokane  on 
January  IB.  It  will  open  in  Seattle  on 
January  31  for  an  indefinite  run. 


Atlanta  News  Letter 

start  Work  on  Realart  Building. 

THE  foundation  for  the  Realart  Film 
Building  In  Atlanta  has  been  laid, 
and  work  on  the  structure  Is  pro- 
gressing in  so  favorable  a  manner  that 
it  is  believed  that  the  new  building  will 
be  ready  for  occupancy  about  March  1.  It 
will  be  three  stories  In  height,  25  by  90 
feet,  fireproof  throughout,  with  wire  glass 
windows.  A  complete  sprinkler  system 
will  be  installed.  The  cost  of  the  struc- 
ture is  about  $75,000.  Joseph  L.  Marentette 
is  the  Southeastern  manager  for  the  Real- 
art  Company,  this  branch  covering  the 
states  of  Georgia,  Florida,  Alabama,  Ten- 
nessee and  North  and  South  Carolina. 
New  Theatres  for  Knoxville. 
The  Signal  Amusement  Company,  of 
Knoxville,  Ten.,  through  W.  E.  Drumbar, 
manager,  has  announced  that  it  will  erect 
a  new  $250,000  motion  picture  house  in 
Knoxville.  It  will  be  one  of  the  largest 
and  most  modern  picture  houses  in  the 
South,  with  a  seating  capacity  of  2,500. 
It  will  be  built  of  concrete  and  steel,  and 
the  typhoon  system  of  heating  will  be  in- 
stalled with  an  automatic  fire  shutter 
system.  Announcement  is  also  made  that 
a  $30,000  organ  will  be  installed. 

Fvlns  Has  New  Post. 
John    Evins,    formerly    connected  with 
the  Strand  and  Vaudette  theatres  of  At- 


lanta, has  become  manager  of  the  Odeon 
and  Folly  theatres  of  Savannah,  Georgia. 


Philadelphia  Brevities 

Triangle  {Exchange  in  New  Offices. 

WG.  HUMPHRIES,  manager  of  the 
Triangle  Exchange,  now  located  in 
*  its  new  quarters  at  the  southwest 
corner  of  Thirteenth  and  Vine  sreets, 
Philadelphia,  has  been  fortunate  in  sur- 
rounding himself  with  an  efficient  staff. 
As  an  example,  both  J.  J.  Green  and  J. 
Colder,  the  former  in  charge  of  sales  in 
surrounding  territory,  and  the  latter  In 
charge  of  sales  in  Philadelphia  territory, 
are  both  former  exhibitors  and  are  natu- 
rally in  a  positioR  to  anticipate  the  desires 
of  their  customers.  The  booking  depart- 
ment is  in  charge  of  C.  F.  Gourley,  a 
former  newspaper  man,  which  places  him 
in  a  position  to  render  valuable  help  for 
advertising  for  the  exhibitors. 

Overbrook  Theatre  Soid. 

The  sale  of  the  Overbrook  Theatre  at 
.Sixty-third  and  Haverford  avenue,  is  re- 
ported to  George  Bennethum,  who  controls 
a  chain  of  theatres  throughout  the  state. 
The  theatre  was  formely  owned  by  Wil- 
liam Sachsenmaier,  R.  V.  Garrick  and  Al- 
bert E.  Brown. 


Baltimore  Shorts 

Screen  Art  Fnlarges. 

MIKE  SIEGEL,  Screen  Art  representa- 
tive in  Baltimore,  has  enlarged  his 
office  space  by  taking  another  office 
in  the  Palmore  &  Homand  Building. 

Cluster  Joins  Republic  Pictures. 

Max  Cluster,  who  was  formerly  associ- 
ated with  Sidney  B.  Lust  of  Washington, 
D.  C.,  has  now  become  asociated  with 
Republic  Pictures  and  will  work  the  Balti- 
more territory  with  M.  Courtney  Jenkins, 
who  will  devote  his  time  to  the  big  special 
subjects. 

Widner  Returns  to  Vttagraph. 

A.  L.  Widner,  who  has  been  associated 
with  the  Philadelphia  office  of  First  Na- 
tional, and  who  managed  the  Vitagraph 
office  in  Washington,  D.  C,  In  1918,  has 
now  returned  to  the  latter  company  as 
Baltimore  representative.  Mr.  Widner  has 
been  in  the  film  business  for  five  years  and 
at  one  time  acted  before  the  camera  and 
played  in  pictures  in  which  Anita  Stewart 
and  Earle  Williams  were  the  stars.  He  is 
one  of  the  oldest  of  Vitagraph  employes. 

Missouri  Showman  Dies 

When  His  Theatre  Bums 

P.'KTRONS  of  the  Orpheum  Theatre 
at  Mexico,  Mo.,  and  the  many  friends 
of  O.  B.  Tltompson,  72  years  old, 
ovv'ner  of  the  theatre  and  probably  the 
oldest  exhibitor  in  Missouri,  are  mourn- 
ing his  tragic  death  on  January  3,  when 
the  three-story  theatre  building  in 
which  he  lived  burned  down  and  he  was 
killed. 

Choosing  death  in  the  flames  to  the 
uncertainty  of  a  jump  from  a  third-story 
window,  the  old  theatre  owner  said 
goodbye  to  his  only  son,  Shirley  Thomp- 
son, 34  years  old;  and  awaited  his  fate. 
The  soil,  failing  in  his  efforts  to  per- 
suade his  father  to  jump,  finally  leaped 
to  save  his  own  life  after  being  badly 
l)urned.  He  suffered  a  broken  leg,  a 
broken  arm  and  internal  injuries,  but  is 
expected  to  live. 

Members  of  the  fire  department  and 
neighbors  took  the  son  to  a  hospital. 
The  body  of  the  father  was  recovered 
after  the  fire  had  been  extinguished. 
The  theatre  was  valued  at  $35,000  and 
was  a  total  loss. 


616 


THE   MOVING   PICTURE  WORLD 


January  24,  1920 


General  Film  Renting  Company  Buys 
"Auction  of  Souls"  for  British  Isles 


Arbuckle  Plays  Four  Houses 

For  the  first  time  in  motion  picture 
history,  a  comedy  was  featured  last  week 
simultaneously  in  New  York's  four  big- 
gest picture  theatres.  "Fatty"  Arbuckle, 
in  the  Paramount-Arbu(;kle  Comedy, 
■"The  Garage,"  held  the  screen  at  the 
Rivoli,  the  Broadway,  the  Strand  and 
the  Capitol. 

"The  Garage"  is  the  last  comedy  "Fat- 
ty" made  before  his  sojourn  in  more 
serious  photodrama.  Just  at  present,  he 
is  playing  the  sheriff  in  the  George  Mel- 
ford  Production,  "The  Round-Up,"  for 
Paramount-Artcraft. 


Hayakawa's  Role  Unique 

in  "The  Beggar  Prince" 

THE  BEGGAR  PRINCE"  affords 
Sessue  Hayakawa  a  most  interest- 
ing and  unique  role.  The  produc- 
tion, which  was  made  for  Robertson- 
Cole  by  Haworth  from  an  original  story 
by  E.  Richard  Schayer,  is  a  whimsical 
satire  on  pertinent  and  timely  subjects, 
among  them  the  disappearing  belief  in 
the  majesty  of  kings. 

Hayakawa  plays  a  dual  role,  the  con- 
trasting characters  of  a  tyrannical 
prince  of  the  Far  East  and  a  poor 
fisherman  who  bears  a  remarkable  re- 
semblance to  the  prince.  When  the 
prince,  attracted  by  the  charms  of  the 
fisher-maiden  sweetheart  of  Nikki,  the 
fisherman,  carries  her  to  his  palace, 
Nikki  trails  him  there,  beats  him  into 
unconsciousness,  chajiges  clothes  with 
him  and  assumes  the  role  of  prince, 
while  the  real  prince  is  thrown  out,  be- 
lieved to  be  the  fisherman. 

The  photography  and  settings  are  said 
to  be  marvels  of  artistry  and  originality, 
the  sumptuousness  and  luxury  of  the 
gorgeous  palaces  of  the  Far  East  af- 
fording some  beautiful  sets.  Some  orig- 
inal and  graphic  Oriental  dances  are 
introduced  in  the  throne  room  scene. 
Beatrice  La  Plante,  Thelma  Percy, 
Joseph  Swickard,  Bert  Hadley  and 
Buddy  Post  constitute  an  excellent  sup- 
porting cast. 


Large  Gathering  at  "Teco-Simplex"  Ball. 

A  monster  "movie"  ball  was  given  by 
the  Teco  Products  Manufacturing  Cotti- 
pany  to  the  motion  picture  trade  in  the 
Gold  Room  of  the  Radisson  Hotel,  Min- 
neapolis, recently  and  proved  a  great 
success. 

Nearly  200  exchange  managers,  sales- 
men and  exhibitors  congregated  for  the 
affair.  Each  dance  had  a  special  name, 
such  as  "The  Teco  One-Step,"  "William 
Fox-Trot,"  "Paramount  Waltz"  and 
many  others,  and  each  vied  with  the 
other  for  the  greatest  number  of  en- 
cores. 

Charles  Perry,  manager  of  the  Minne- 
apolis Strand  Theatre,  was  the  winner 
of  the  prize  waltz.  Manager  Feinberg, 
of  the  Teco  Products,  was  warmly  con- 
gratulated for  the  manner  in  which  he 
had  arranged  the  reception,  and  those 
who  attended  are  now  awaiting  the 
second  annual. 


Madge  Kirby  Engaged  by  Schlank. 

Madge  Kirby  has  signed  a  contract 
with  Morris  R.  Schlank,  producer,  to 
play  the  feminine  lead  in  a  series  of 
twenty-six  two-reel  comedies,  featur- 
ing Hank  Mann.  She  was  formerly  on 
the  stage  and  later  with  Griffith,  Lasky 
and  Fox  productions. 


THE  General  Film  Renting  Company 
of  England,  recently  purchased, 
through  David  P.  Howells,  foreign 
representative  of  First  National  Exhibi- 
tors Circuit,  "Auction  of  Souls"  for  the 
British  Isles.  This  picture  was  shown 
privately  at  the  Queens  Hall,  London, 
to  prominent  persons  and  a  trade  show- 
ing also  was  given  at  the  London  Coli- 
seum, where  trade  shows  are  very  sel- 
dom held.  Considerable  enthusiasm  was 
displayed  at  both  screenings  of  the  pic- 
ture. 

Negotiations  for  this  spectacular  pro- 
duction were  carried  out  by  H.  D.  Hard- 
vvicke,  managing  director  for  the  Gen- 
eral Film  Company.  Mr.  Hardwicke  has 
had  considerable  experience  in  film  rent- 
ing and  at  one  time  held  a  position  with 
the  Walturdaw  Company.  The  General 
is  looked  upon  in  Great  Britain  as  a  pro- 
gressive organization.  This  company  re- 
cently signed  a  contract  with  G.  B. 
Samuelson  involving  a  large  outlay, 
under  which  the  former  agrees  to  take 
and  the  latter  agrees  to  make  a  mini- 
mum of  fifteen  pictures  a  year  for  six 
years,  the  sole  rights  of  which  will  be 
vested  in  the  General  for  exploitation 
throughout  the  world.  It  is  the  inten- 
tion of  Mr.  Samuelson  to  utilize  Ameri- 
can screen  stars  in  America  and  to  intro- 
duce a  system  of  star  interchange,  under 
which  players  from  Great  Britain  will 
I)e  seen  in  pictures  made  at  Universal 
City  and  American  favorites  will  be  fea- 
tured in  productions  made  in  the  British 
Isles.  The  arrangement  further  pro- 
vides for  the  filming  of  many  book  and 
stage  successes. 

The  General  Film  Renting  Company 
was  founded  in  January,  1919,  and  its 
enterprise  to  date  is  sufficient  to  demon- 
strate what  may  be  reasonably  expected 
from  this  company  in  its  future  produc- 
tions. 


Claim  Double  Interest  in 
"Tillie's"  Revived  Romance 

IT  is  predicted  by  Tower  Film  Cor- 
poration, that  "Tillie's  Punctured 
Romance,"  the  six  reel  Mack  Sennett 
comedy  which  is  being  released  on  the 
state  rights  market,  will  be  a  bigger 
box  office  attraction  as  a  revival  than 
it  was  when  first  released.  Thus  do  they 
build  up  their  claim: 

The  success  which  the  original  met, 
and  the  popularity  of  the  comedy 
throughout  the  country  made  a  reputa- 
tion for  "Tillie"  that  no  amount  of  ad- 
vertising could  hope  to  accomplish.  The 
picture  broke  many  records. 

Those  who  have  seen  the  comedy 
know  how  funny  it  is.  They  know  how 
they  laughed  when  they  first  saw  stars 
like  Charlie  Chaplin,  Marie  Dressier, 
Mabel  Normand,  Chester  Conklin  and 
Mack  Swain,  in  this  one  cast.  They 
will  want  to  see  it  again.  Those  who 
did  not  see  "Tillie"  when  it  was  first 
shown  have  heard  how  good  it  is.  They 
will  not  be  likely  to  let  the  chance  slip 
by  to  see  the  comedy  about  which  they 
have  heard  fo  much. 

"Tillie's  Punctured  Romance"  went 
over  originally  without  a  line  of  ex- 
ploitation.   Now  the  Tower  Film  Cor- 


poration state  that  an  intensive  ex- 
ploitation campaign  is  being  inaug^u- 
rated  which  will,  they  declare,  outdo 
anything  ever  attempted  for  a  film  of 
this  kind. 

Practical  and  unique  exploitation  ideas 
are  planned  for  the  exhibitor's  use. 
Special  press  notices,  ad  cuts,  cartoons, 
advertising,  etc.,  are  also  prepared. 


GrifiRth  Releases  "Fall  of  Babylon." 

D.  W.  Griffith's  "The  Fall  of  Babylon," 
one  of  the  offerings  in  the  Griffith  reper- 
tory season  at  George  M.  Cohan's  Thea- 
tre, New  York,  has  been  released  by  D. 
W.  Griffith  Service.  This  feature  was 
sent  on  tour  with  two  special  produc- 
tions immediately  following  the  reper- 
tory season,  and  played  as  a  regular  at- 
traction in  combination  houses  through- 
out the  east  and  middle  west,  carrying 
a  special  orchestra  and  other  features. 
As  a  rental  it  is  now  being  booked  by 
Albert  L.  Grey,  general  manager  of  D. 
W.  Service,  720  Longacre  Building. 


Ralph  Ince  To  Be  Lincoln. 

In  a  story  in  its  issue  of  January  17, 
under  the  headline,  "Selznick  tells  of 
Americanization  work  to  be  done  by  the 
industry,"  Moving  Picture  World  quoted 
Mr.  Selznick  as  saying:  "I  am  already 
making  a  picture  of  the  life  of  Lincoln, 
in  which  Thomas  H.  Ince  will  play  that 
part." 

Ralph  Ince  will  play  the  part  of  Lin- 
coln in  this  production,  and  not  Thomas 
H.  Ince,  as  reported  in  the  previous 
article. 


The  Hank  Mann  Two   Reelers  Ready. 

Morris  R.  Schlank,  producer  of  the 
Hank  Mann  comedies,  announces  the 
first  three  two-reel  comedies  featuring 
Mann,  are  now  ready  for  distribution 
by  Arrow  on  the  state  rights  basis.  They 
are  titled  "Broken  Bubbles,"  "Paper, 
Paste  and  Poultry"  and  "A  Roaming 
Romeo." 


James  Vincent 

Newly  elected  head  of  Motion  Picture  Di- 
rectors Association. 


January  24,  1920 


THE  MOVING  PICTURE  WORLD 


617 


Advertising  for  Exhibitors 

By  Epes  Winthrop  Sargent 


Real  Hints  on  Display  Advertising 

By  a  Master  of  the  Compositor's  Art 

ALTHOUGH  he  was  speaking  on  type  composition  be- 
fore the  convention  of  the  United  Typothetae  of 
America  and  not  on  advertising  before  a  convention 
of  showmen,  the  remarks  of  Everett  R.  Currier  are  so  well 
worth  while  and  so  applicable  to  show  advertising  that  it 
will  pay  the  reader  of  this  department  to  borrow  from  his 
printer  a  copy  of  The  Inland  Printer  for  November  and 
read  the  entire  article.  It  is  too  long  to  be  reproduced  here, 
but  it  is  well  worth  careful  study. 

Mr.  Currier  was  speaking  from  the  angle  of  the  com- 
positor. He  was  trying  to  tell  his  hearers  how  to  get  good 
advertising  displays  with  type.  He  was  not  telling  how  to 
advertise,  but  how  to  set  advertising.  The  heading  runs : 
"What  the  eye  receives  the  mind  absorbs."  That  in  itself 
is  the  condensation  of  the  entire  subject.  The  mind  ab- 
sorbs only  what  it  sees,  and  the  fundamental  of  all  adver- 
tising is  to  convey  to  the  mind,  through  the  eye,  the  great- 
est amount  of  food  for  thought. 

Make  Your  Stuff  Stick 

That  is  a  lesson  many  advertisers  never  learn.  They 
think  that  if  they  take  a  full  page  and  fill  it  up  with  type 
and  cuts  they  have  a  great  advertisement.  They  have  a 
large  number  of  words,  but  it  is  always  a  question  as  to 
whether  or  not  the  eye  receives  so  full  a  message.  A  full 
page  used  to  get  over  one  striking  paragraph  in  eighteen 
point  type  is  worth  five  thousand  words  of  eight  point  which 
are  not  read.    Mr.  Currier  says: 

There  are  layouts  and  layouts.  A  very  simple  layout  may 
have  required  a  good  deal  of  thought  to  make  it  simple,  and  a 
highly  elaborate  layout  may  have  absolutely  no  thought  baoJt 
of  it,  if  by  thought  we  mean  grasp  of  advertising  values  and 
the  skillful  blending  of  the  practical  with  the  artistic. 

Perhaps  some  of  the  readers  will  recall  Life's  famous 
competition  in  which  the  accepted  stories  were  paid  for 
according  to  the  number  of  words  left  out.  A  word 
limit  was  set.  Accepted  manuscripts  were  paid  for  at  the 
rate  of  one  dollar  for  each  word  under  this  limit. 

Condensation  MsJces  for  E£fect. 

It  is  the  same  way  with  advertising.  Anyone  can  flood  a 
space  with  words.  It  requires  genius  to  condense  those 
words  into  a  few  pithy  paragraphs  which  shall  have  all  of 
the  effect  of  the  bulk  plus  the  value  of  brevity.  It  takes  far 
mote  skill  to  say  in  ten  words  what  you  want  to  get  over 
than  to  write  five  hundred  words  for  the  message.  Your 
advertisement  is  not  complete  until  you  have  condensed  to 
the  uttermost.  Not  until  then  is  your  message  ready  for 
the  printer. 

Mr.  Currier  speaks  for  the  lighter  faced  types.  He  dis- 
cusses some  of  the  best  faces  to  use,  while  declaring  that 
any  good  face  will  yield  good  results  in  competent  hands. 
He  goes  on  ; 

I  have  said  nothing  of  our  bold  faces.  These  come  at  times 
within  the  pale  of  the  legitimate  or  necessary,  in  spite  of  the 
fact  that  clear,  bold  and  striking  effects  of  display  can  be 
obtained  with  normal  faces.  But  there  are  few  bold  faces 
which  look  anything  but  ugly,  that  do  not  disfigure  instead  of 
enhance  the  message.  •  •  •  I  have  yet  to  mention  the 
richly  decorative  and  leisurely  black-letter  or  text  types.  There 
are  few  such  types  which  are  really  useful  on  those  pages 
which  have  to  be  readily  absorbed  by  the  mind.  •  *  •  Of 
the  condensed  faces  and  extra  holds,  it  seems  to  me  that  the 
less  said  the  better,  from  the  point  of  view  of  typographical 
attractiveness.  There  is  little  point  in  attracting  attention 
only  to  repel,  •  *  •  It  has  many  times  occurred  to  me,  as 
It  must  have  to  come  of  you.  whether  the  printing  art  and  In- 
dustry would  suffer,  or  whether  indeed  it  would  not  benefit  If 
we  suddenly  found  ourselves  with  but  one  available  type  face 
— with  the  other  thousand  or  two  swept  into  the  melting  pot. 

To  Get  Display  Through  Arrangement. 

This  last  suggestion  may  sound  a  bit  startling  to  those  who 
live  with  a  sample  book  and  who  think  that  they  are  not 


getting  good  results  if  they  use  plain  faces.  These  are  they 
who  seek  to  make  type  pictures  and  not  advertisements. 
What  Mr.  Currier  seeks  to  drive  home  is  that  the  arrange- 
ment of  type  rather  than  the  beauty  or  lack  of  beauty  in 
the  face  is  what  gives  distinction  and  prominence  to  the 
essential  of  the  advertisement — the  idea.  If  you  have  a 
smashing  good  selling  line  it  does  not  need  to  be  dressed  up 
in  Delia  Robia.  It  does  not  need  to  be  displayed  in  some 
extra  bold  extended  face.  Mr.  Currier  does  not  carp  about 
the  type  face  so  much  as  the  display,  but  he  does  hold  for 
a  sightly  looking  face,  and  he  knows  that  the  black,  smeary 
letter  is  not  the  most  attractive. 

Condensed  type  has  no  place  in  an  advertising  display, 
which,  above  all  other  things  should  be  easy  to  read.  The 
heavy  face  has  no  place  in  good  display,  but  this  does  not 
mean  that  blackness  in  proportion  to  size  is  not  permissible. 
Blackness  disproportionate  to  width  and  height  is  what  he 
decries. 

Simplicity  Is  Desirable. 

Simplicity  is  the  chief  essential,  he  contends,  but  adds: 

Simplicity  is  neither  bareness  or  dullness,  nor  crudeness  nor 
coldness,  nor  the  leaving  out  of  things  that  should  have  gone 
in.  And  certainly  it  is  anything  but  weakness,  which  is  fatal 
to  any  piece  of  printed  matter. 

Then  comes  his  best  advice.  It  is  addressed  to  the  com- 
positor, but  it  will  serve  as  well  or  the  copy  writer;  par- 
ticularly those  who  mark  or  at  least  indicate  their  type 
preferences.    He  advises: 

Find  out  the  best  and  most  logical  way  in  which  your  head- 
line or  title  can  be  placed,  and  make  that  the  key  to  your 
design. 

In  theatrical  copy  the  star  or  the  play,  or  a  combination 
of  both,  is  the  chief  point.  Decide  upon  this  and  make  all 
other  points  have  their  proper  relation  to  this  chief  point 
and  only  the  most  stupid  compositor  can  go  wrong. 

Use  Art  Work  Sparingly. 

And  lastly  he  adds  a  word  for  the  art  work  and  declares 
that  he  sees  literally  acres  of  space  given  to  art  work,  ap- 
parently in  an  effort  to  give  seeming  class  to  poor  display. 
He  does  not  decry  the  use  of  border  and  ornament.  He 
knows  their  value  and  the  value  of  drawn  design,  but  he 
pleads  first  for  the  type  message,  often  overshadowed  al- 
most to  the  point  of  obliteration.  Few  advertisements  can- 
not be  bettered  with  border  and  ornament.  He  knows  their 
value  and  the  value  of  drawn  design,  but  he  pleads  for  the 
type  message,  often  effaced  almost  to  the  point  of 
nothingness.  Few  advertisements  cannot  be  bettered  with 
border  or  ornamental  work,  whether  drav/n  or  cast,  but  the 
design  only  serves  to  draw  attention  to  the  type.  If  it  seeks 
to  do  more  than  this,  it  defeats  the  very  end  for  which  it  is 
used.  Mr.  Currier  is  speaking  only  of  type  display.  Some 
day  we  should  like  to  hear  what  he  has  to  say  about  the 
innumerable  all  drawn  designs  which  are  so  proudly  ex- 
hibited by  showmen  who  think  they  are  getting  more  for 
their  space  than  they  could  get  with  type.  We  think  it 
would  prove  interesting. 

P.—T.—A . 

Enthusiastic  Manager  a  Trifle  Mixed 

Oldham's  New  Theatre,  Manchester,  Tenn.,  opened  lately 
with  Fairbanks  in  "His  Majesty,  the  American,"  and  the 
management  announced: 

We  have  put  the  price  at  15  cents,  not  because  the  picture 
isn't  worth  the  money,  but  because  we  want  everybody  to  see, 
really,  a  wonderful  picture. 

Probably  he  meant  to  say  "not  because  the  picture  is  not 
worth  more  money,"  but  what  he  prints  is  his  record,  and 
that  is  what  he  printed.  A  hint  of  better  times  is  contained 
in  the  statement  that  the  mechanism  of  the  projection  ma- 
chines has  been  overhauled,  "and  there  will  be  no  stops  or 
Bickerings  of  the  picture."  Under  these  circumstances  we 
would  suggest  "Better  Times"  as  a  more  suitable  opening 


618  THE  MOVING  PICTURE  WORLD  January  24,  1920 

Three  Good  Stunts  For  You  To  Try 


attraction.  As  a  further  inducement  a  brand  new  player 
piano  was  installed.  Things  are  picking  up  in  Manchester. 
At  any  rate  this  is  one  of  the  few  houses  in  the  country 
which  does  not  brag  of  its  $20,000  organ. 

—p.  T.  A.— 

Clever  Ideas  from  Stanley  Chambers 

Who  Knows  that  White  Spaces  Pay  Best 

STANLEY  CHAMBERS,  of  the  Palace,  Wichita,  Kansas, 
does  not  always  gets  the  stills  he  wants,  but  when 
he  does  not,  he  can  generally  do  something  with  what 
he  gets.  Lately  he  had  only  a  "clinth"  still  for  a  play,  and 
he  wanted  to  do  something  with  it.  He  wanted  to  use  a 
three  twelves,  and  that  cut  would  have  looked  foolish  in 
so  large  a  space,  so  he  mounted  it,  painted  in  a  black  oblong 
2^2  inches  wide  by  ten  deep,  stuck  a  crescent  moon  in  the 
corner,  ran  a  couple  of  banks  of  selling  talk,  and  had  as 
sightly  an  ad  as  you  could  ask  for.  He  made  a  better 
showing  than  he  might  have  done  had  a  better  cut  been 
available,  for  he  had  a  powerful  attractor  in  the  black 
strip  with  all  of  the  advantage  of  an  open  space  display. 


A  Four  Tens  and  a  Two  Twelve*. 

One  of  the  best  of  his  recent  efforts  is  the  four  tens  for 
Mrs.  Castle.  There  is  not  much  to  it  in  the  way  of  argu- 
ment, but  the  cut  itself  is  a  good  sales  talk  and  the  few 
words  are  carefully  weighed.  He  is  employing  a  new  idea 
in  dating  in  the  "Now  until  Saturday  nite."  This  is  better 
than  the  plain  "Now"  and  much  better  than  "Thurs.,  Fri., 
Sat."  so  often  used.  Sometimes,  to  make  it  emphatic  he 
makes  it  "Now  until  Saturday  midnight."  Here  there  is  an 
even  more  definite  suggestion  of  a  time  limit.  It  is  not  a 
date ;  it  is  a  last  chance. 

The  Gish  space  is  not  so  good  because  the  cut  divides 
the  space  too  completely.  For  "What  Every  Woman 
Learns"  he  enclosed  the  cut  in  a  question  mark  which 
dominated  the  space  and  added  "A  few  scenes  now  may 
save  a  few  scenes  later,"  which  is  deep  stuff.  Above  he 
uses  "Ladies.  If  you  are  downtown,  slip  in  and  see  this. 
Just  tonight  and  tomorrow.  A  tip."  For  "The  Miracle 
of  Love"  he  enclosed  his  stills  in  hearts,  running  off  into 
smaller  hearts  of  black  as  he  went  up  the  space  to  con- 
vey the  suggestion  of  a  perspective.  In  most  of  his  ap- 
peals he  uses  something  from  the  main  situation,  and  this, 
as  a  rule,  is  the  surest  way. 

—P.  T.  A  

Best  Advertisement  for  "Broken  Blossoms" 

The  best  advertisement  for  Broken  Blossoms  is  the  reprint 
of  the  story,  "The  Chink  and  the  Child"  from  "Limehouse 
Nights,"  the  powerful  story  from  which  Griffith  derived  his 
play.  It  was  put  out  by  the  Greenwich  Theatre,  Greenwich, 
Conn.,  though  it  may  be  that  these  are  supplied  by  the  pub- 
lishers of  the  book.  It  is  certainly  a  pulling  advertisement, 
for  it  arouses  genuine  interest. 


Makes  Effective  Use  of  Three  Color  Calendar 

The  Bijou,  Decatur,  111.,  makes  effective  use  of  a  three- 
color  calendar  which  it  issues  monthly,  printing  the  Sunday 
and  holiday  dates  in  red  and  the  other  days  in  green,  in  out- 
line type.  By  bringing  up  the  other  dates  for  the  spare 
spaces,  it  gets  a  five-week  calendar.   We  reproduce  a  detail 


1919   DECEMBER  1919 

Sun.      Mon.     Tues.  Wed. 

Thur.       Fri.  Sat. 

NOV  CHARLES  JAY 
TfffiEGrCRA'l¥wAL'R)P 

^pb  e  r t  W^ar wicK 
Mrazourai^ 

,_BillieJBurReg^ 
1  Sadier^ove 

Enid  Bennett 
Worn  a  n  Le  a  r  n  » 

A  detail  of  an  advertising  calendar  in  three  colors. 

of  the  sheet,  which  is  printed  on  the  regulation  8  by  10J4- 
inch  sheet.  The  days  are  not  regularly  spaced,  it  will  be 
seen,  the  boxes  being  determined  by  the  length  of  time  a 
feature  stays.  This,  it  would  appear,  is  a  favorite  plan  and 
from  its  very  general  use  would  appear  to  be  the  best. 

—P.  T.  A.— 

It  Pays  to  Do  What  the  Other  Man  Does 

Many  exhibitors  read  all  about  the  clever  stunts  of  the 
other  fellow  and  then  tell  themselves  that  it's  a  great  idea, 
but  their  town  is  too  small  or  too  large  or  find  some  other 
excuse  for  plugging  along  in  the  same  old  cut  and  dried 
way.  No  town  is  too  small  for  the  average  stunt.  It  may 
be  so  small  that  it  will  not  pay  to  follow  the  original 
scheme,  if  it  costs  much  money,  but  it  is  always  possible 
to  cut  it  down  to  fit  the  size  of  the  town. 

No  town  is  too  large  for  any  stunt.  A  town  is  merely 
a  collection  of  small  villages.  Each  neighborhood  is  a  town 
in  itself  and  can  be  handled  as  such,  and  the  big  down- 
town houses  can  put  on  the  stunt  in  so  big  a  way  that  it 
fits  the  entire  population.  People  used  to  say  that  New 
York  was  too  large  for  a  "street  rube,"  yet  a  fake  "Sis 
Hopkins"  kept  the  town  talking  for  a  week  and  packed 
them  into  the  Strand  just  as  other  impersonators  packed 
them  in  the  smaller  towns.  To  plead  that  your  town  is 
too  large  or  too  small  or  that  your  patrons  are  too  dead 
or  too  something  or  other  is  merely  to  confess  that  you 
are  too  lazy  to  get  out  and  hustle  for  your  share  of  the 
money.  The  smaller  the  town  the  greater  percentage  of 
its  population  you  can  reach  with  a  given  idea,  but  if  you 
can  reach  5,000  people  in  a  city  of  a  million,  you  will  make 
just  as  much  money  as  the  man  who  stirs  up  every  inhabi- 
tant of  a  5,000  town.    Quit  kidding  yourself  and  get  busy. 


P.  T.  A. 


Means 

PICTURE  THEATRE  ADVERTISING 
and 

PICTURE  THEATRE  ADVERTISING 
Means  money  in  the  bank. 

Order  your  copy  today. 

By  mail,  postpaid,  $2  the  copy. 
MOVING  PICTURE  WORLD 

516  Fifth  Avenue,  New  York 
Schiller  Boildins,  Chicago,  ni. 
Wrisht  *  Callendcr  Bnlldins,  Lm  AncclM.  Cal. 


January  24,  1920 


THE  MOVING   PICTURE  WORLD 


619 


Interesting  Side  Lights  on  Cut  Using 


Miss  Davidson  Solves  a 

Problem  About  Ad  Cuts 

Annabel  Davidson,  of  the  Strand,  City 
and  Rialto  tlieatres,  Brockton,  Mass.,  is 
having  better  luck  with  her  advertising 
because  she  has  wisely  turned  to  type 
when  she  cannot  get  the  cuts  she  wants. 
Readers  will  recall  that  she  took  some 
awful  chances  with  poor  cuts  merely 
because  they  were  cuts  and  she  felt  she 
needed  them.  Now  she  uses  cuts  only 
when  she  can  get  material  suitable  for 
the  rather  poor  press  work  she  can 
obtain,  and  the  rest  of  the  time  she 
trusts  to  type  and  finds  her  confidence 
tiot  misplaced.  Type  is  better  than  a 
poor  cut  every  time.  It  is  better  than 
a  good  cut,  for  that  matter,  unless  the 
cut  has  a  distinct  selling  value — and  few 
cuts  have. 


*  THEATRE^ 

What  Wouid  You  Do? 

MARIMBA  e 
SEPTETTE  9 

1  1 

"Back  to  Nature  Girls" 

BILLf|°BURKE 

{black  secret  PCABL  whits  I 

Two  Christmas  Displays  from  Annabel 
Davidson. 

These  Christmas  advertisements  are 
double  sevens  each  and  they  show  up 
very  well,  though  it  will  be  noted  that 
the  Clark  cut  gives  less  display  than 
the  24-point  title  of  the  comedy.  The 
black  five  seems  to  be  a  sort  of  trade 
mark  for  the  vaudeville  show,  and  is 
used  regularly,  making  this  space  easy 
to  find  on  the  page.  Miss  Davidson  is 
advancing  rapidly.  If  you  are  curious, 
turn  back  about  a  year  and  see  the  dif- 
ference in  her  work.  She  is  writing 
briefer,  better  copy,  and  handling  type 
infinitely  better. 

—P.  T.  A.~ 

Four  Hundred-House  Uses 
Weekly  Program  Spaces 

H.  L.  Bock,  of  the  Grand,  Newark, 
-Ohio,  sends  in  a  full  page  in  two  colors: 
the  first  local  use  of  a  two-color  dis- 
play for  a  theatrical  display.  He  says 
he  does  not  think  much  of  those  cuts 
but  adds:  "What  are  you  going  to  do 
about  it  when  the  exchange  hands  you 
that  stuflf?"  The  town  is  small  and  the 
house  seats  only  400  so  they  cannot  go 
to  heavy  expense  to  do  what  the  ex- 
change should  have  done.  Personally 
we  think  we  would  sell  those  cuts  for 
a  "before  taking"  advertisement  for  a 
skin  soap.  It  is  about  the  best  thing  to 
be  done.  Then  with  the  money  obtained 
we  would  make  up  some  advertising 
cuts.  This  pimpled  face  is  about  the 
poorest  example  of  press  work  gone 
wrong  that  we  have  seen  in  a  long  time. 

And  they  do  not  work  as  badly  here 
as  in  some  other  displays  we  have  seen, 


for  Mr.  Bock  has  laid  out  a  very  neat 
display,  not  too  much  text  for  the  page, 
well  chosen  type  faces  and  well  written 
copy.  He  refers  to  himself  as  an  ama- 
teur, but  this  work  is  far  from  being 
amateurish.  It  will  stand  comparison 
with  the  best.   In  the  original  the  name. 


He's  Coming  to 

Newark — of  Course 
to  the  Grand! 


DOUGLAS  FAIRBANKS 

In  the  BiggCMt  Picture  of  his  Career 

"fflS  MAJESTY,  THE  AMERICAN" 


"HIS  MAJESTY,  THE  AMERICAN" 


S  Rttb  of  M.rth.  Sxap  onj 


FOR  FOUR  DAVS 

GRAND  THEATRE 

Canrimm-o  SAounf  I  P  U.  to  II  F  M. 


A  Full  Page  in  Two  Colors  from  Newark, 
Ohio. 

the  two  titles  and  the  house  name  are 
in  pink,  which  is  probably  intended  for 
a  red.  The  rest  is  in  black.  The  red 
is  rather  weak,  but  it  has  the  desired 
effect;  of  attracting  attention  to  the 
display,  and  only  the  strong  lines  are 
set  in  the  color,  so  effect  is  not  lost. 
—P.  T.  A.— 

Type  and  Cuts  Both  Work 
in  This  Newark  Display 

The  Goodwin,  Newark,  shows  an  ex- 
cellent combination  of  type  and  cuts  in 
a  four  elevens  for  "Blind  Husbands." 
Stroheim's  portrait  recalls  him  from  his 


rOODWIM 

TIk  Hoaie  of  Double  FntuTM 


SUMWV 
AU  WEEK 


"StopP'  At  ttuati.  "fwi  mul  mi  eoter  tlii*  rciot.1, 1 
love  my  bnba&d— " 
"Bol  He  doe*  Mrt  lore  fvo,"  wu  ibe  l«aipln-'s  rtfij 
'•■ud  litt  latew  it  wu  tnt. 


'TOM'S  LITTLE  STAR' 


An  Excellent  Combination  of  Type  and 
Cuts   for  Universal'*  "Blind 
Husbands." 


work  in  "Heart  of  Humanity,"  the  side 
cut  suggests  the  locals  and  the  reverse 
cut  gives  a  good  display  to  the  title. 
The  text  covers  the  high  lights  and  the 
situation  sentences  at  the  bottom  are 
going  to  bring  in  a  lot  of  admissions. 
It  very  cleverly  sums  up  the  play,  and 
piques  curiosity.  If  you  read  the  lines 
you  will  want  to  know  if  the  man  got 
into  the  room  or  not.  That  is  better 
than  telling  the  story  in  more  ample 
form.  A  hint  is  better  than  an  exposi- 
tion. And  proper  space  is  taken  to  ex- 
ploit the  unusual  cast  of  "Tom's  Little 
Star,"  which  probably  brings  into  play 
more  theatrical  celebrities  than  any 
other  of  the  productions  of  the  Stage 
Women's  War  Relief  series. 

T.  .4.— 

Half  Tone  Displays 

Seldom  Equal  Line 

Here  are  a  four  fifteens  and  a  three 
nines;  sixty  inches  against  twenty- 
seven,  yet  the  smaller  line  display  has 
twice  the  original  punch  of  the  half 
tone  display',  simply  because  it  can 
be  read.  The  probabilities  are  that  the 
fan,  who  is  looking  over  all  of  the  ad- 
vertisements, will  read  the  reverse  cut, 
but  the  really  good  advertisement  also 
makes  an  appeal  to  the  man  who  is  not 
sufficiently  interested  in  the  pictures  to 
puzzle  over  announcements. 

Half  tone  and  reverse  cuts  do  not 


A  Comparison  of  Line  Work  With  Half 
Tone  and  Reverse. 

work  as  well  as  line  and  straight  type, 
and  less  than  half  the  area  works  bet- 
ter when  it  can  be  read.  That  same  cut 
with  the  ballots  and  the  girl  on  the  lad- 
der outlined  in  line  and  with  the  por- 
trait in  half  tone  would  have  worked 
well,  unusually  well,  but  the  gray  tint 
of  the  space  spoils  it.  It  looks  even 
worse  in  the  original  than  it  does  here, 
for  at  least  here  it  is  printed  well,  where 
the  cheap  ink  used  for  the  newspaper 
run  results  in  a  sleazy  gray. 

—P.  T.  A.— 

It  Pays  to  Know  What  You  Sell 

Whenever  an  exhibitor  says  he  has 
not  made  money  with  a  good  picture,  it 
is  reasonably  certain  to  develop  that  he 
did  not  advertise  it  properly,  and  in 
most  instances  it  will  further  appear 
that  he  did  not  know  what  he  had  to 


620  THE  MOVING  PICTURE  WORLD  January  24,  1920 

To  Make  Money,  You  Need  Good  Ideas 


advertise,  ■  so  he  coasted.  On  one  pro- 
gram before  us,  the  first  three  days 
offer  a  racing  story,  with  a  lot  of 
snappy  talk  about  the  play.  It  makes 
you  want  to  see  it.  The  Tuesday  box 
shows 

We  are  not  going  into  detail  regarding 
this  big  special,  but  we  will  say  we  are 
going  to  offer  it  at  our  regular  photoplay 
prices  and  for  good  measure  we  are  going 
to  show  you 

There  follows  the  title  of  the  com- 
edy. This  program  is  printed  in  a  small 
town  in  New  York  state.  Possibly  a 
majority  of  the  patrons  knew  that  "The 
Better  'Ole"  had  been  one  of  the  real 
dramatic  hits  of  last  season.  Probably 
most  of  them  knew  that  this  was  the 
Bruce  Bairnsfather  play,  but  there  must 
have  been  some  to  whom  these  facts 
would  have  appealed,  and  yet  not  only 
was  the  play  given  this  non-commital 
description,  but  there  was  a  suggestion 
that  the  comedy  was  added  as  a  make- 
weight to  bring  the  offering  up  to  stan- 
dard. Something  like  this  would  have 
been  better: 

Here's  the  play  which  ran  for  an  entire 
season  at  the  Cort  theatre.  New  York;  a 
play  which  was  shown  by  no  fewer  than 
eight  touring  companies  last  year.  It 
was  one  of  the  big.  outstanding  successes 
of  last  season,  and  in  the  film  It  is  seen 
to  even,  greater  advantage  than  on  the 
stage.  In  spite  of  the  bigness  of  the  pro- 
duction, we  are  not  going  to  raise  prices. 
It's  our  treat.  And  we  are  also  going 
to  show 

That  would  give  the  reader  the  im- 
pression that  he  was  going  to  get  some- 
thing good  at  the  regular  price.  And 
the  next  box  prints  a  150-word  synopsis 
of  that  attraction  and  forgets  to  add 
any  selling  talk,  though  in  a  program  a 
selling  paragraph  will  do  more  work 
than  a  six-point  synopsis.  It  is  useless 
to  book  a  big  subject  unless  you  have 
all  of  the  material  you  need  to  adver- 
tise it  with.  Don't  blame  it  on  the  ex- 
change. Save  your  Moving  Picture 
Worlds  and  keep  an  index  by  subjects. 
It  pays,  even  though  it  may  be  a  little 
trouble.  Picture  Theatre  Advertising 
outlines  several  excellent  systems, 
—p.  T.  A.— 

Baltimore  Chain  Houses 

Hold  Ads  Well  Paneled 

For  a  chain  display  we  like  very  much 
this  half  page  from  the  Baltimore  Sun. 
The  four  houses  are  under  one  manage- 
ment and  by  getting  together  they  can 
be  made  to  dominate  the  space.  They 
usually  have  been  linked  up,  but  this 
arrangement  of  the  space  is  more  artis- 
tic than  any  of  their  previous  efforts. 


'mary  'k 

PICKFORD 

i -HEART  ((THE  HHiS' 


r  MARY 
II:  PICKFORD 

' 'EAST  OTHE  HlliS" 


It  is  more  harmonious  and  more  nearly 
suggests  the  union  of  the  four  enter- 
prises, though  a  bad  signature  plate  for 
the  Peabody  in  the  lower  portion  of  the 
centre  robs  that  house  of  its  proper 
prominence. 

The  New  and  Parkway  plates  cannot 
be  spoiled  in  the  stereotyping,  but  with 
a  badly  beaten  flong  the  benday  will  not 
get  a  clean  impression  on  the  Peabody 
and  the  effect  will  be  lost.  This  seems 
to  be  a  bad  stereotype  mat  because  the 
cuts  suffer  as  well  as  the  name  plate. 
The  Garden  comes  up  better  because  of 
the  white  line  around  the  letters,  but  the 
Peabody  is  a  straight  signature  on  the 
benday  background,  and  even  in  the 
original  it  can  scarcely  be  read.  This 
arrangement  is  so  good  that  we  think 
it  will  pay  the  house  to  hold  to  the 
general  scheme,  even  if  the  space  has 
to  be  reduced  somewhat. 

— P.  T.  A.— 

Double  Displays  for  a 

Chaplin  Look  Well 

Here  are  two  displays  from  Toronto 
for  Chaplin  in  a  double  appearance. 
Both  are  good,  but  one  is  much  better 
than  the  other.  Both  are  cross  page 
spaces,  but  one  paper  is  seven  columns 
wide  and  the  other  is  eight.  The  first 
is  only  9}^  inches  high  across  eight, 
while  the  other  is  a  10}^  across  seven. 


CHARLIE  CHAPLIN 


"A  DAY'S  PLEASURE' 


JACK  PICKFORD 


A  Very  Pretty  Half  Page  for  a  Chain  of 
Your  Houaes. 


A  Cross  Page  Nine  and  a  Halfs  with  the 
Selling  Talk  in  Short  Lines,  Easily 
Assimilated. 

This  latter  gives  the  effect  of  a  much 
larger  space,  though  the  actual  area  is 
ahnost  the  same.  The  first  sells  on 
lines  and  the  second  sells  the  longer 
features  on  story.  The  first  gets  the 
better  display  and  is  so  much  more 
easily  read  that  the  selling  value  is 
almost  double  that  of  the  second.  The 
descriptive  lines  are  happily  written. 
"Burglar  by  Proxy"  is  "The  story  of  a 
boy  who  was  a  Romeo  at  heart  and  a 
Jimmy  Valentine  by  circumstance,"  while 
the  other  is  "A  fascinating  romance  of 
a  little  slum  girl  who  rises  to  fame  on 
the  stage  overnight  by  a  song  hit."  This, 
we  think,  will  sell  better  than  the  longer 
descriptions  in  the  other  space. 

In  both  displays  there  is  much  "wise" 
automobile  talk.  The  signatures  do  not 
show  up  well.  A  larger  "At  the"  be- 
tween the  two  plates  in  the  first  exam- 
ple would  have  helped  greatly  to  get 
the  idea  over,  though  we  think  that 
most  people  will  wish  to  see  Chaplin 
and  will  take  the  trouble  to  figure  it 
out.  The  second  space  uses  a  better 
Chaplin  cut  and  uses  it  to  space  the 
two  divisions  of  the  announcement. 
Here  it  would  have  helped  to  have 
pushed  the  centre  cut  up,  even  at  the 


cost  of  dividing  the  name  of  the  star 
and  using  a  smaller  type. 

Then  two  large  fists  at  the  bottom, 
pointing  to  the  two  house  signatures 
with  an  "and"  in  not  less  than  18  point 
condensed  between  would  have  empha- 
sized the  dual  appearance.  We  think 
that  with  two  houses  it  would  have  been 
better  to  have  played  for  succeeding 


CHARLIE  CHAPLIN 

"A  DAY'S    ^  PLEASURT 


A  Seven  Ten  and  a  Halfs  Covering  Two 
Houses. 

weeks,  since  this  would  give  the  second 
house  a  better  chance.  In  a  recent  run 
in  New  York  the  third  house  to  show 
"Male  and  Female"  did  better  with  the 
attraction  than  the  houses  where  it  was 
run  the  first  and  second  week.  Both 
of  the  other  houses  played  to  capacity, 
it  will  be  admitted,  but  the  third  house 
had  to  do  les.«  advertising  to  get  the 
same  crowds. 

The  verbal  advertisement  helped 
along.  In  the  same  way  the  scheme 
would  have  worked  for  the  Regent  and 
Strand,  and  it  might  even  have  worked 
so  well  as  to  justify  the  first  house 
charging  the  second  for  a  portion  of  the 
first  week's  advertising. 

—P.  T.  A.— 

Used  Extra  Twenty-fours 

to  Boom  Alice  Lake 

REALIZING  that  they  have  a  star  of 
unusual  possibilities  in  Alice  Lake, 
who  overnight  graduated  from 
bathing  girl  comedies  to  front  rank  as 
an  emotional  star,  the  Metro  organiza- 
tion heavily  supplemented  the  Capitol's 
usual  advertising  for  the  first  showing 
of  this  star  in  "Should  a  Woman  Tell?" 

.'^rrangements  were  made  with  the 
Van  Buren  company  for  150  additional 
24-sheet  stands,  of  which  twenty-four 
were  electrically  illuminated  at  night. 
Most  of  the  display  was  concentrated 
in  the  vicinity  of  the  theatre,  but  others 
were  taken  far  afield  in  an  effort  to  get 
as  much  publicity  as  possible  for  the 
newly  risen  sensation,  and  the  location 
of  the  boards  was  carefully  chosen  in 
order  to  get  the  best  showings  possible. 
The  idea  was  not  to  put  out  150  stands, 
but  to  get  the  best  possible  display 
through  the  use  of  these  stands,  and 
each  location  was  studied  before  being 
accepted. 


This  is  a  P.  T.  A.  Year 
Get    Your   Copy  Now 


January  24,  1920 


THE   MOVING   PICTURE  WORLD 


621 


Help  to  Save  the  Photoplay  Departments 


Sold  a  Play  Without  a  Title  by 

Using  Cast  and  Producer's  Brand 


ADVERTISING  a  cast  and  a  brand 
name  without  the  title  of  the  play 
offered  was  the  means  adopted  by 
the  Strand,  Cleveland,  to  persuade  a 
newspaper  editor  that  the  fans  followed 
closely  the  news  in  the  photoplay  de- 
partments of  the  daily  papers.  The  edi- 
tor did  not  believe  that  the  fans  cared 
much.  He  did  not  care  for  the  stuff 
himself,  and  he  felt  that  all  others  must 
think  the  same  way.  The  house  man- 
agement felt  different  and  as  a  result 
of  the  argument  they  made  a  proposi- 
tion. 

They  offered  to  run  an  advertisment 
which  should  consist  merely  of  the 
house  signature,  the  name  of  the  pro- 
duction company  and  the  cast  of  play- 
ers. If  the  house  played  to  normal 
business,  the  newspaper  would  increase 
the  space  devoted  to  photoplay  news. 
If  the  business  fell  below  the  average 
the  house  management  promised  to 
drop  the  argument. 

But  They  Played  Safe. 

No  restriction  was  laid  as  to  the  play 
to  be  so  tested  and  the  Strand  decided 
to  work  the  stunt  with  the  First_  Na- 
tional offering,  Anita  Stewart  in  Her 
Kingdom  of  Dreams." 

In  addition  to  the  house  name  the 
copy  merely  read :  "A  First  National 
Production  including  Anita  Stewart, 
with  Kathlyn  Williams,  Anna  Q.  Nils- 
son  Robert  McKim,  Mahlon  Hamilton, 
Tuliy  Marshall,  Edwin  Stevens,  Thomas 
Tefferson,  Tom  Santschi,  Ralph  Graves, 
Spottiswoode  Aitken,  Wesley  Barry  and 
Thomas  Holding." 

Names  meant  nothing  to  the  editor 
and  he  thought  they  meant  nothing  to 
the  fans,  but  he  knows  better  now. 
The  very  oddity  of  the  advertisement 
attracted  attention,  though  no  public 
explanation  was  given  as  to  the  reason 
for  its  use.  On  the  array  of  names  alone 
the  average  photoplay  patron  would 
have  been  sold,  but  many  persons 
guessed  from  the  cast  the  title  of  the 
play  and  others  took  the  trouble  to 
f^nd  out.  As  a  result  business  was  above 
the  average  and  the  editor  had  to  ad- 
mit that  the  point  had  been  abundantly 
demonstrated. 

There    are    Minor  Stars. 

Had  he  needed  corroborative  evidence 
he  might  have  turned  to  W.  Friedman, 
manager  of  the  Metropolitan  Theatre 
in  the  same  town,  for  lately  Mr.  Fried- 
man passed  cards  to  his  patrons  re- 
questing the  names  of  the  favorite  play- 
ers. Probably  most  managers  would 
have  been  willing  to  gamble  that  they 
could  have  named  the  three  players  to. 
get  a  majority  of  the  votes,  but  the 
cards  were  a  revelation. 

Fully  twenty-five  per  cent,  did  not 
name  a  single  star  of  the  first  magni- 
tude, the  three  choices  being  from  the 
list  of  the  lesser  lights  and  practically 
all  the  others  carried  at  least  one  name 
of  a  player  not  yet  dignified  by  stardom. 

It  was  the  original  intention  to  use 
these  cards  to  aid  in  the  booking  of 
features,  but  it  had  the  different  result 


of  changing  the  house  style  of  adver- 
tisment and  now  the  fullest  possible  use 
is  made  of  the  cast  wherever  possible, 
for  it  is  now  realized  that  the  stars 
alone  do  not  sell  their  pictures  but  that 
they  are  dependent  upon  the  lesser  play- 
ers for  support  on  the  programs  as  well 
as  on  the  screen. 

In  the  case  of  "Her  Kingdom  of 
Dreams"  all  of  the  players  mentioned 
above  have  distinct  personal  foUowings 
and  it  is  clear  that  the  day  of  the  ab- 
solute star  system  is  passing  in  favor 
of  the  ensemble  topped  by  a  well  known 
player. 


Prolog^ues  to  Point  Up  Plays 

BRIGHTENING  up  a  picture  with 
prologues  and  other  personal 
touches  gives  it  the  advantages  of 
both  photography  and  the  legitimate 
stage.  Manager  Abelson,  of  the  New 
Lyric  Theatre,  Minneapolis,  believes  Mr. 
Abelson  has  been  using  prologues  with 
good  results  ever  since  his  advent  at 
the  New  Lyric  several  months  ago. 

At  the  recent  showing  of  Griffith's 
"Broken  Blossoms,"  he  added  to  the 
appeal  of  the  picture  by  staging  a  ten- 
minute  prologue.  Mr.  Abelson  believes 
that  having  once  seen  the  principal 
characters  in  person,  as  in  a  prologue, 
the  audience  feels  better  acquainted 
with  them  and  all  feelings  of  aloofness 
that  have  been  attributed  by  carping 
critics  to  the  pictorial  drama  are  re- 
moved. 

The  Pantomime. 

The  curtain  rose  on  a  dark  stage. 
Revolver  shots  rang  out.  Gradually  a 
flickering  light  appeared  on  the  stage. 
The  light  gradually  growing  stronger, 
revealed  the  figure  of  a  girl  strikingly 


like  Lillian  Gish — the  heroine  of  the  pic- 
ture— on  a  Chinese  couch.  At  the  oppo- 
site side  of  the  stage  was  an  Oriental 
in  Chinese  garb.  Between  them  was  an 
image  of  Buddha. 

The  girl,  slowly  rising  on  her  elbow, 
held  out  her  hands  toward  the  Oriental. 
He  made  as  if  to  go  to  her,  then  sud- 
denly realized  the  racial  chasm  that 
separated  them.  Mutely  bowing  to  the 
god,  he  turned  away  with  a  gesture  of 
renunciation.  The  lights  slowly  died 
out  and  the  prologue  ended. 

The  fantastic  key  to  the  story  of  the 
picture  was  epitomized  by  the  brief 
pantomime. 

And  a  Special  Lobby. 

Mr.  Abelson  made  a  very  attractive 
outer  lobby  showing  for  the  picture  by 
having  specially  constructed  sets  cov- 
ered with  wall  paper  bearing  a  droop- 
ing flower  design  placed  throughout 
the  lobby.  He  even  had  screens  cov- 
ered with  the  wall  paper  placed  in  front 
of  the  glass  doors  leading  into  the  inner 
lobbies. 

With  the  thermometer  clinging  around 
ten  degrees  below  zero,  the  patrons  as 
fast  as  they  purchased  tickets,  hurried 
into  the  inner  lobby.  Thet  screens  con- 
cealed the  large  crowds  waiting  inside 
for  seats.  Once  within  the  inner  lobby, 
the  patrons  became  so  interested  in  the 
special  decorative  and  lighting  arrange- 
ments placed  for  their  benefit,  that  they 
forgot  to  be  piqued  at  Mr.  Abelson's 
little  ruse.  The  lights  and  decorative 
scheme  were  worked  out  on  the  plan  of 
a  Chinese  garden. 

The  advertising  for  the  picture  was 
designed  by  John  LeRoy  Johnston,  ad- 
vertising manager  for  Finkelstein  and 
Ruben.  The  advertisements  were  for 
the  most  part  original  sketches  by  Mr. 
Johnston  and  carried  out  the  broken 
blossoms  idea. 


There  zvere  hundreds  .of  Queens 
Egypt,  but  Cleopatra  advertised. 


The  Color  Line  in  Minneapolis. 

How  the  Lyric  Theatre  staged  a  prolugue  for  Griffith's  "Broken  Blossoms.' 


622 


THE    MOVING    PICTURE  WORLD 


January  24,  1920 


Shelve  "One  Week  Only/'  Here's  the  How 


It  Was  Play  or  Perish  for  These 

''In  Old  Kentucky*'  Negro  Jazzmen 


WdANGDOODLE  bands  are  being 
ised  all  over  the  country  to  ex- 
jloit  "In  Old  Kentucky,"  but  Art 
A.  Abelson,  of  the  New  Lyric  Theatre, 
Minneapolis,  probably  had  the  hardest 
working  troupe  of  the  lot.  He  hired  a 
jazz  band  to  boom  the  Anita  Stewart 
production  and  arranged  for  a  daily 
street  parade.  Then  the  mercury 
dropped  with  a  thud  which  nearly  burst 
the  bottom  out  of  the  bulb  and  the 
dusky  artists  found  that  the  best  way 
they  could  keep  warm  was  to  play. 
There  was  no  complaint  as  to  their  wil- 
lingness to  work. 

Mr.  Abelson  made  the  southern  at- 
mosphere the  chief  point  of  attack.  Like 
many  of  the  northern  cities  Minneapolis 
is  strong  for  the  minstrel  shows  and 
turns  out  in  force  whenever  Al  Fields 
comes  to  town.  Mr.  Abelson  appealed 
to  this  angle  and  got  the  crowds,  in 
spite  of  the  minus  sign  on  the  ther- 
mometers. 

A'Big  Cutout. 

One  method  of  appeal  was  a  huge  cut- 
out with  fifteen  grinning  darkies  peer- 
ing above  the  fence  on  which  was  let- 
tered the  announcement  for  the  play. 
This  ran  clear  across  the  front  of  the 
house,  above  the  doorways,  and  was 
about  four  feet  high. 

The  taste  for  minstrelsy  was  addi- 
tionally catered  to  with  a  double  quar- 
tet of  negro  singers  in  the  old  songs. 
They  worked  in  a  drop  loaned  by  T. 
Hays,  manager  of  the  Bijou,  showing  a 
negro  cabin  in  the  foreground  with  the 
"big  house"  on  the  back  drop.  This  was 
one  of  the  sets  used  in  the  dramatic 
version  of  this  story,  -  and  this  fact 
served  to  get  some  additional  press- 
work. 

But  the  negro  element  was  only  one 
phase  of  the  campaign  for  this  big 
First  Xational  feature.  The  advance 
work  was  marked  by  the  use  of  an  un- 
usually large  number  of  window  cards 
and  one  sheets,  and  when  the  tempera- 


ture dropped  some  20,000  post  card  in- 
vitations were  sent  out  to  a  carefully 
selected  list  of  addresses.  It  was  or- 
gued  that  the  personal  appeal  would 
help  where  so  many  women  were  kept 
off  the  streets  by  the  cold  and  could  not 
l)e  reached  by  the  pictorial  display. 

If  Horseshoe*  Bring  Luck. 

.•\  horseshoe  twelve  feet  long,  em- 
phasizing the  racing  angle,  was  a  pow- 
erful lobby  attraction.  The  shoe  was 
barely  short  enough  to  get  in  the  space 
below  the  ceiling,  and  it  carried  within 
its  oval  a  lettered  card  reading,  "Now 
showing.  Anita  Stewart  in  the  Good 
Luck  masterpiece,  'In  Old  Kentucky.'" 
This  "good  luck  masterpiece"  was  used 
on  much  if  not  all  of  the  advertising 
and  it  is  to  be  commended  to  those  who 
have  not  yet  shown  this  play.  It  was 
used  in  the  newspaper  advertising  ex- 
tensively and  was  the  only  sales  line 
on  the  handsome  lobby  cards  generous- 
ly used. 

In  addition  the  song  hook-up  was 
heavily  played  for  two  weeks  before 
the  picture  ran,  all  of  the  local  music 
stores  handling  and  exploiting  this  num- 
ber. 

On  New  Year's  Eve  a  midnight  mati- 
nee was  given  to  a  capacity  audience, 
but  capacity  audiences  were  not  par- 
ticularly noticeable  that  week  for  it  had 
become  an  old  story  by  Thursday,  for 
according  to  report  the  crowd  broke 
one  of  the  lobby  mirrors  and  to  quote 
Mr.  .'\belson  "they  broke  the  side  ropes 
every  evening,  and  we  would  have  used 
heavier  ropes  only  we  were  afraid  the 
|)ressure  would  pull  the  wall  out."  It 
was  a  tribute  to  a  systematic  and  well- 
planned  campaign. 


Three  Midnight  Matinee 

Performances  in  Ottawa 

THE  popularit.\  of  the  niitlnight  mat- 
inee as  a  New  Year's  Eve  attrac- 
tion is  attested  by  the  widespread 
use   of   this   form  of   entertainment  to 


watch  the  dying  of  1919.  From  all  over 
the  country  come  reports  of  these  spe- 
cial showing,  and  Ottawa,  Canada,  off- 
ered no  fewer  than  three,  the  chief  of 
which  was  presented  by  Harry  Pome- 
roy,  of  the  Strand. 

The  special  gala  performance  opened 
at  11  p.  m.,  with  the  screening  of  a  Mack 
Sennett  Comedy  and  this  was  followed 
by  cornet  and  vocal  solos.  At  the  death 
of  the  old  year,  a  tableau,  "Welcome, 
1920,"  was  presented,  the  central  fig- 
ure being  a  Father  Time  character  with 
hour  glass  and  scythe.  The  hour  of 
twelve  was  tolled  on  a  large  bell  that 
had  been  installed  in  the  theatre  for 
the  occasion,  and  at  the  twelfth  stroke 
quantities  of  confetti  were  showered 
upon  the  crowd  that  packed  the  house. 
Serpentine  streamers  were  also  quickly 
distributed  and  the  crowd  became  both 
enthusiastic  and  active  in  its  demonstra- 
tion. The  patrons  next  indulged  in  com- 
munity singing,  after  which  a  Scotch  act 
was  presented.  The  finale  was  a  snappy 
minstrel  show,  which  was  staged  by  Jack 
Grace  and  Company. 

Tickets  for  the  midnight  performance 
were  sold  in  advance,  and  a  general  ad- 
mission of  twenty-five  cents  was  charged 
The  house  was  practically  sold  out 
several  days  before  the  event,  as  Man- 
ager Pomeroy  had  made  several  news- 
paper announcements  and  also  exhibited 
an  attractive  notice  in  th^  lobby. 

Midnight  shows  were  also  conducted 
ill  the  Centre  and  Domion  theatres, 
where  soloists  and  vaudeville  acts  were 
featured  principally.  The  Dominion 
charged  up  to  $1  for  its  special  per- 
formance. 


Ringing  the  Changes  on 

"For  One  Weekly  Only" 

HERE'S  a  little  idea  from  Oscar  A. 
Doob,  Paramount's  Cincinnati 
hustler,  that  will  give  a  live  ex- 
hibitor, who  likes  to  make  his  adver- 
tising "stick  out,"  something  to  think 
about  in  his  idle  moments  (has  he  any?). 
Doob  has  been  announcing  photoplay 
engagements  for  so  long  a  time  and  so 
often  that  he  is  striving  to  find  as  many 
new  ways  of  saying  "for  one  week"  or 
"for  two  days,"  etc.,  etc.,  as  he  can. 
Something  different,  you  know.  Here  is 
part  of  his  list  to  date;  maybe  you  can 
use  some  of  these  or  add  your  own  to 
the  list: 
For  seven  days. 
Opening  a  glorious  week. 
Seven  enchanted  days  and  nights,  for 
"Male  and  Female." 

One  week  of  inspiration  (for  "Miracle 
Man"). 

One  Wondrous   Week    (for  "Every- 
woman"). 
-A  Week  of  Delight. 
Seven  Days  of  Mirth. 
.Seven  Happy  Days. 
It  Runs  (with  speed)  for  a  week. 
A  Week  of  Rollicking  Romance. 
Cheer-up  Week. 
One  Week  Without  Weeps. 
.\  Week  of  Perfect  Pelasure. 
Let's  have  some  new  ones  !    Kick  in  ! 


When  the  Minstrels  Come  to  Town. 

:Minpeapolis  likes  minstrel  shows,  so  tl-.e   "In  Old  Kentucky'"  darkies  are  featured. 


The  more  you  know  about  advertising 
the  more  you  want  to  learn  about  the 
rest.    Start  studying  now. 


January  24,  1920 


THE    MOVING   PICTURE  WORLD 


623 


Boy  Scouts  Are  the  ''Soldiers  of  Fortune 


99 


Boy  Scouts  of  Two  Colors  Help  to 

Popularize  '^Soldiers  of  Fortune 


ALMOST  everywhere  the  Boy 
Scouts  have  been  used  to  help 
put  over  "Soldiers  of  Fortune"  and 
this  stunt  has  been  uniformly  success- 
ful, but  it  remained  for  Fred  Dolle,  of 
the  Alamo,  Louisville,  to  use  both  black 
and  white  scouts  for  his  publicity  stunt. 

He  induced  the  Evening  Post  to  spon- 
sor the  showing  to  the  boys,  and  also 
interested  the  members  of  Camp  Zac- 
hary  Taylor  in  the  event.  The  Post 
made  so  much  of  the  idea  that  the  negro 
boys  woke  up  and  waited  upon  the 
manager  with  a  request  that  they  be  in- 
cluded in  the  showing. 

Although  he  does  not  cater  to  the  col- 
ored population,  Mr.  Dolle  was  quick  to 
see  the  advertising  value  of  this  demand 
and  he  promptly  arranged  for  a  special 
morning  showing  at  one  of  the  negro 
theatres,  which  gave  a  lot  more  publicity 
to  the  original  showing  and  at  the  same 
time  avoided  anything  approaching  a 
race  riot. 

A  Band  'n  Everything. 

The  Post's  performance  was  scheduled 
for  the  morning  of  New  Year's  Day,  and 
the  scouts  formed  ranks  at  the  armory 
and  preceded  by  the  band  of  Camp 
Zacchary  Taylor  Post  paraded  to  the 
house.  Major  General  Charles  P.  Sum- 
merall,  commandant  of  the  post,  was 
the  chief  speaker  in  the  brief  exercises 
which  preceded  the  showing  of  the  film, 
but  the  scout  executives  were  also  in- 
cluded in  the  arrangements  and  their 
co-operation  brought  out  the  full  force 
of  the  Louisville  scouts,  though  no  great 
amount  of  persuasion  was  required. 

Banners  announcing  that  the  boys 
were  on  their  way  to  the  Alamo  to  see 
"Soldiers  of  Fortune"  were  carried  in 
the  parade  and  gave  a  definite  point 
to  the  advertisement  of  the  film,  though 
this  was  scarcely  needed,  since  the  Post 
had  carried  front  page  stories  for  a 
week  or  more  preceding  the  showing 
and  everyone  knew  all  about  it. 

It  is  this  angle  which  makes  the 
newspaper  angle  so  effective.  If  such  a 
stunt  is  presented  as  an  activity  of  the 
newspaper,  the  publication  will  give  col- 
umns of  front  page  publicity,  whereas 
many  lines  would  be  accorded  a  purely 
house  function.  It  gives  an  added  punch 
to  the  house  efforts  and  most  live  news- 
papers appreciate  anything  in  the  line 
of  a  good  circulation  stunt. 

Used  7,500  Handbags. 

Another  and  more  original  stunt  was 
the  distribution  of  7,500  shopping  bags 
in  lots  of  1,500  each  to  five  of  the  lead- 
ing stores.  These  bags  were  of  the  sort 
familiar  since  the  cash-and-carry  system 
came  into  use  during  the  war,  but  Mr. 
Dolle  put  the  finishing  touch  to  his 
publity  by  imprinting  the  name  of  the 
firm  on  the  bags  along  with  his  own 
advertisement,  the  copy  reading  "Buy 

your    at   Blank's   and  see 

Soldiers  of  Fortune'  at  the  Alamo,"  the 
blank  being  filled  in  with  the  line  car- 
ried by  each  concern. 

None  of  the  five  houses  conflicted  in 


their  lines,  save  in  a  superficial  way,  and 
each  was  a  leader  in  its  own  line.  For 
a  time  it  was  impossible  to  visit  the 
shopping  center  without  encountering 
these  bags. 

And  the  Result. 

As  a  result  of  all  this,  Mr.  Dolle  wired 
the  Realart  offices  that  he  had  had  a 
continuous  turnaway  from  a  little  after 
two  until  half  past  nine  on  the  opening 
day,  in  spite  of  the  inevitable  poor 
weather  which  seems  to  follow  all  extra 
publicity  stunts. 

According  to  the  manager,  the  house 
ran  $1,500  the  opening  day,  which  was 
an  average  of  $1.50  per  seat  on  the  day, 
and  the  business  kept  up  well  through- 
out the  week. 

His  paid  advertising  display  was  not 
particularly  heavy,  since  he  got  most 
of  his  publicity  free.  He  started  with 
a  blind  advertisement,  merely  giving 
the  title  without  mention  of  the  house 
and  then  ran  up  to  two  column  dis- 
plays as  the  opennig  came  closer. 


him  an  unusual  poster  display.  The 
cut  shows  the  posters  displayed  against 
the  walls  of  the  Post  Office  building,  the 
only  instance  of  the  use  of  that  building 
for  a  lithographic  stand. 

Played  Up  Juvenile  Side. 

For  "Anne  of  Green  Gables"  he  played 
up  the  juvenile  angle  and  used  a  cut- 
out figure  of  the  star,  leading  a  car- 
ricature  goat,  above  the  box  office,  while 
for  "Erstwhile  Susan"  he  featured  the 
stills  to  make  known  the  star. 

The  three  weeks  run,  which  was  pat- 
terned after  the  recent  Tom  Moore 
campaign,  put  Reaiart  on  the  local  tnap 
with  a  bang  w?here  the  same  three  pic- 
tures, separated  by  other  features,  would 
not  have  had  the  same  effect. 


Red  Cross  Gave  Special 

Showing  to  Poster  Ads 

RUNNING  three  consecutive  Real- 
art  pictures  for  one  week  each  to 
introduce  the  brand,  A.  G.  Tal- 
bot, of  the  American  Theatre,  Denver, 
made  special  efforts  to  get  strong  pub- 
licity to  support  the  extended  runs. 

About  his  best  stunt  was  worked  with 
"Soldiers  of  Fortune."  This  came  during 
the  Red  Cross  Seal  drive  and  Mr.  Tal- 
bot announced  a  special  benefit  per- 
formance for  the  fund,  which  not  only 
attracted  favorable  .  attention  but  gave 


Used  Latticed  Lobby  to 

Boom  "Broken  Blossoms" 

PLAYING  up  the  Chinese  angle  of 
"Broken  Blossoms,"  C.  G.  (Pat)  Ar- 
gust,  of  the  Princess,  Colorado 
Springs,  Colorado,  built  a  new  lobby 
for  the  showing,  a  lattice  framework 
heavily  draped  with  artificial  vines  and 
illuminated  Chinese  lanterns.  In  the 
center,  directly  in  line  of  aporoach  to 
the  box  office,  he  erected  a  "sacred 
arch"  and  played  up  a  press  story  to 
the  effect  that  the  sacred  arch  was 
held  in  peculiar  veneration  by  the  Chin- 
ese, who  believed  that  all  passing  under 
such  an  arch  would  have  good  luck.  As 
the  arch  gave  upon  the  box  office,  it 
assuredly  was  good  luck  to  Mr.  Argust. 
In  among  the  lanterns  were  a  number 
of  wind  chimes  of  glass  and  at  intervals 
a  set  of  temple  bells  were  sounded  to 
supplement  this  effect. 

The  device  not  only  made  business  for 
.the  attraction,  but  it  sent  the  patrons 
into  the  theatre  already  prepared  for 
the  atmosphere  of  the  play,  heightening 
the  effect  of  the  Griffith  drama. 


Christmas  Seals  and  Christmas  Steals. 

How  A.  S.  Talbot  hooked  with  the  Red  Cross  and  used  the  Post  Office  for  a  billboard. 


624  THE    MOVING    PICTURE    WORLD  January  24,  1920 

These  Cost  Little  and  Pay  Big  Returns 


Just  What  One  Man  Would 
Do  to  Combat  Prejudice 

LATELY  we  asked  what  exhibitors 
would  do  in  a  town  of  11,000  in 
which  one  third  were  Socialists 
and  2,000  were  foreigners.  As  an  addi- 
tional problem,  there  existed  consider- 
able prejudice  toward  the  pictures  on 
the  part  of  the  church  element. 

Brian  B.  Vivian  contributes  some  good 
ideas  in  solution,  though  his  solution  to 
the  first  part  of  the  problem  offers  a 
remedy  worse  than  the  disease,  for  he 
writes  that  he  would  turn  socialist  and 
run  his  house  to  suit.  The  chances  are 
that  he  would  attract  btrt  a  small  per- 
centage of  the  radical  element  and  cer- 
tainly would  hopelessly  damn  the  pic- 
tures with  the  greater  proportion  of  his 
public. 

On  the  other  hand  Mr.  Vivian  gives 
some  suggestions  on  the  handling  of  the 
Sunday  School  situation  which  are  dis- 
tinctly good  and  which  are  passed  along 
to  Mr.  Wolfberg  for  the  benefit  of  his 
inquirer.    Mr.  Vivian  writes  : 

Mr.  Vivian's  Hints. 

My  own  experience  .taught  me  a 
simple  way  of  overcoming  the  preju- 
dice of  the  superintendent  of  schools 
and  the  ministers  at  the  same  time. 
I  gave  free  matinees  on  Saturday  morn- 
ing for  the  children.  I  ran  a  straight 
and  exclusive  program  of  scenic  and 
educational  pictures,  with  a  good,  clean 
comedy.  I  featured  a  certain  single 
reel  educational  and  gave  away  prizes 
for  the  best  essays  written  by  the 
children  on  the  subject.  I  obtained 
three  teachers  (later  the  superinten- 
dent) as  judges,  paid  them  for  their 
time,  who  awarded  the  prizes.  The 
prizes  were  awarded  the  following  Sat- 
urday and  the  winning  essays  read  in 
the  schools  and  printed  in  the  paper*. 
This  created  much  interest  among  the 
parents  also.  I  arranged  for  one  of 
the  ministers  of  the  town  to  give  a  short 
moral  talk  or  lecture  at  each  matinee. 
Impress  on  the  good  Fathers  of  the 
town  that  you  are  starting  a  "Better  and 
cleaner  pictures  movement." 

I  am  a  great  believer  in  "Advertising 
through  children."  I  pulled  a  rank 
lemon  out  of  the  hole  in  a  town  of  12,- 

000  and  the  kiddies  really  did  the  trick. 

1  organized  a  boys'  club.  Gave  a  benefit 
for  the  purpose  of  fitting  up  a  gymna- 
sium. Got  the  boys  out  selling  tickets 
for  the  benefit  and  each  boy  that  sold 
a  certain  number  of  tickets  was  given 
a  white  sailor  uniform.  Although  the 
uniforms  were  ordered  in  only  three 
sizes,  the  measurement  of  every  boy 
was  taken  and  he  was  made  to  feel  that 
it  was  made  to  his  special  order.  Every 
business  man,  minister  and  Mother  and 
Father  in  town  got  behind  the  move- 
ment. 

Try  for  the  Schools. 

There  is  a  splendid  suggestion  in  the 
school  scheme.  In  a  town  of  11,000  it 
will  probably  be  possible  to  interest  the 
local  paper  and  get  it  working  with  the 
house,  even  to  the  extent  of  printing  the 
prize  winning  essay.  It  would  be  best 
to  take  up  this  scheme  with  the  busi- 
ness manager  rather  than  the  editor, 
for  the  stunt  should  be  offered  as  a  cir- 


culation getter  rather  than  as  an  edi- 
torial feature,  and  the  business  manager 
would  be  more  apt  to  give  attention  to 
the  scheme.  Anything  which  hooks  the 
schools  to  the  pictures  is  good. 

In  the  same  way  it  would  pay  to  make 
an  appeal  to  the  churches  with  some 
of  the  really  good  films  now  offered. 
Get  up  a  union  service  at  the  largest 
church  and  run  one  of  the  newer  style 
pictures,  permitting  each  of  the  min- 
isters to  follow  with  a  ten  minute  ad- 
dress on  the  theme  of  the  picture.  It 
can  be  done,  because  it  has  been  done. 


Treated  Six-Footers  to 

Tickets  to  the  Strand 

OFFERING  free  admission  to  any 
one  over  six  feet  four  seemed  to 
E.  O.  Weinberg,  of  the  Strand, 
Buffalo,  to  be  a  pretty  safe  proposition, 
so  he  framed  an  advertisement  to  cover 
the  offer  and  figured  that  perhaps  a 
couple  of  men  would  drop  in  to  get  by 
the  gate  without  a  ticket.  The  copy 
was  plain,  running  across  two  columns. 


WUMNJU 

IN  THE  ORtflrta'WEXTERN  IN  3  mW 

■irrX  FEET  FOUR" 

Do  you  meajure  tfxat  lall  Y 
If  JO,  you  will  b(?  admitted  free. 


Mr.  Weinberg's  Advertisement. 

What  he  did  not  realize  was  that  out 
at  the  ship  yards  and  in  the  industrial 
plants  were  many  lake  giants,  and  they 
all  seemed  to  have  seen  the  advertise- 
ment. Mr.  Weinberg  had  figured  that 
he  had  his  advertising  return  when  he 
saw  the  display  in  print,  but  so  many 
six  footers  came  that  they  gave  the 
lobby  a  distinct  ballyhoo  and  what  had 
been  intended  as  a  good  catchline  proved 
to  be  a  far  better  exploitation  stunt. 
It  was  a  case  of  building  better  than 
he  knew,  for  he  got  real  publicity  out 
of  the  idea  and  the  best  o^  it  worked 
for  the  house  when  the  men  went  back 
to  their  mates  and  told  with  a  grin  how 
well  they  had  been  treated. 

In  some  theatres  a  measuring  stand 
was  erected  with  the  beam  at  the 
proper  heighth,  but  the  stunt  works  no 
matter  how  it  is  handled,  though  the 
more  fuss  made  over  the  measuring 
the  better  the  return  in  publicity. 


Played  to  Service  Men 

with  Rinehart  Story 

TWENTY-THREE  and  a  Half  Hours 
Leave,"  played  at  J.  A.  Parting- 
ton's Portola  Theatre,  San  Fran- 
cisco, to  large  business.  The  main  factor 
was  the  work  done  by  John  D.  Howard, 
Famous  Players-Lasky  exploitation  rep- 
resentative in  San  Francisco. 

Through  the  executive  secretary  of 
the  American  Legion,  Howard  arranged 
for  an  announcement  to  be  made  at  all 
the  headquarters  of  the  San  Francisco 


posts,  to  the  effect  that  the  picture  based 
on  the  Saturday  Evening  Post  story  by 
Mary  Roberts  Rinehart  was  to  be  run 
at  the  Portola  Theatre.  The  secretary 
also  gave  him  access  to  a  list  of  some 
six  thousand  ex-service  men  and  all  of 
them  received  this  circular  letter  an- 
nouncing the  picture: 
Hello  Buddie: 

Remember  some  of  the  funny  things 
that   happened   in  camp? 

We  got  a  great  "kick"  out  of  them, 
didn't  we? 

We  were  all  "boobs"  once  and  pretty 
seedy  rookies,  though,  perhaps,  we  didn't 
care  to  be  told  about  it.  And  those  uni- 
forms— how  we  envied  the  fellow  with 
the  tailored  suit! 

Remember  the  great  story  by  Mary 
Roberts  Rinehart  that  was  in  the  Saturday 
Evening  Post  not  so  very  long  ago, 
"Twenty-Three  and  a  Half  Hours  Leave?" 

We  all  got  a  "kick"  out  of  It  because 
it  was  so  realistic.  The  rookie  sergeant 
made  a  bet  that  he  would  dine  with  the 
C.  O.,  although  he  didn't  know  how  he 
was  going  to  get  away  with  it.  He  had 
23%  hours  in  which  to  do  it,  and  he  sure 
had  some  experiences. 

Well,  Thomas  H.  Ince  has  made  a  cork- 
ing good  picture  from  the  story  and  It's 
just  the  picture  to  introduce  his  two  new 
stars — Douglas  MacLean  and  Doris  May. 

The  picture  is  to  be  at  the  Portola 
Theatre  for  a  week,  starting  Sunday,  No- 
vember 30,  and  believe  me,  it's  a  Knock- 
out. 

Make  It  a  point  to  take  it  in,  as  I  am 
sure  that  you  will  like  it,  and.  get  as  many 
laughs  out  of  it  as  any  picture  you  have 
ever  seen. 

Best  of  luck,  old  top! 

Bill. 

The  result  was  that  the  ex-service 
men  and  their  families  predominated  in 
the  audiences  throughout  the  week  at 
the  Portola,  so  much  was  the  interest 
worked  up  among  soldiers  and  former 
soldiers.  This  interest  was  increased, 
too,  by  the  special  matinee  which  was 
arranged  for  the  wounded  boys  at  the 
Letterman  Hospital,  the  event  drawing 
wide  and  free  newspaper  publicity. 

On  the  Saturday  night  preceding  the 
opening  of  the  picture,  two  thousand 
cards  reading  "Closed,  23%  Hours 
Leave"  were  tied  on  the  doors  of  the 
downtown  stores  and  20,000  throwaways 
were  distributed. 

The  weather  was  bad  all  week,  but 
this  didn't  keep  the  crowds  away,  and 
a  return  engagement  was  booked  for 
the  week  of  December  14,  when  the 
business  exceeded  all  expectations. 


Used  Novel  Cut-Out  for 

"The  Hellion"  Feature 

THE  Alhambra,  Cincinnati,  used  a 
novel  idea  for  a  cut-out  for  Mar- 
garita Fisher  in  "The  Hellion." 
The  head  and  hands  of  the  "Hellion" 
were  pasted  onto  the  dress  of  the 
"Queen  of  the  Cabaret,"  giving  a  hint 
of  the  dual  nature  of  the  part  and  at 
the  same  time  exciting  no  little  curiosity. 
Any  departure  from  the  usual  will  at- 
tract attention  and  this  proved  to  be 
a  pulling  stunt. 


Some  men  will  spend  a  hundred  dollars 
in  the  newspapers  zvho  will  not  spend  ten 
dollars  on  their  lobby.  Advertise  every- 
where. 


January  24,  1920 


THE    MOVING    PICTURE  WORLD 


625 


A  Fine  Splash  for  ''The  Tong  Man 


99 


Ruffner  Broke  Records 
When  Chinese  Helped  Him 

JUST  before  he  severed  his  connection 
with  the  Rialto  Theatre,  San  Fran- 
cisco, Ralph  Ruffner  hung  up  a  new 
house  record  for  his  successor  to  try 
for.  One  of  his  last  features  was  Hay- 
akawa  in  "The  Tong  Man,"  done  from 
Westover's  story  of  old  San  Francisco's 
Chinatown.  He  was  quick  to  perceive 
the  local  value  of  the  story  and  began 
to  work  with  two-inch,  single-column 
ticklers  before  going  to  the  larger  spaces 
These  ticklers  were  characteristically 
expressed  and  even  in  a  town  the  size 
of  San  Francisco  they  attracted  atten- 
tion. 

His  opening  day  space  was  a  two  fives, 
and  this  pulled,  but  the  fates  were  kind 
to  Ruff  and  that  same  morning  the 
newspapers  came  out  with  a  statement 
that  counsel  for  the  Chinese  "Six  Com- 
panies" was  about  to  sue  out  an  injunc- 
tion restraining  the  showing  of  the  film, 
on  the  grounds  that  it  was  a  libel  upon 
the  race,  produced  by  a  Japanese  purely 
in  a  spirit  of  revenge  for  the  Chinese 
boycott  of  Japanese  goods. 

As  Though   Made  to  Order. 

Ruff  lost  no  time  in  writing  to  the 
newspapers,  defending  Ha  y  a  k  a  w  a 
against  this  absurd  charge.  It  was  made 
to  order  advertising  and  already  the 
people  were  crowding  into  the  house. 
He  hustled  around  to  increase  his  space 
to  a  three  eights  for  Monday  advertise- 
ment and  used  this  as  a  two  eights  for 
the  house  and  the  other  column  for  a 
reproduction  of  the  news  item  of  the 
day  before. 

This  he  ran  with  an  appeal  to  the  pos- 
sible patron  to  "Go  while  the  going's 
good,"  announcing  that  the  Rialto  would 
continue  to  show  the  subject  until  stop- 
ped by  due  process  of  law. 

Three  eights  is  a  lot  of  space  for  a 
week  day  advertisement  for  San  Fran- 
cisco with  space  selling  at  50  cent  an 
agate  line,  but  that  did  not  worry  Ruff. 
With  a  Sunday  business  of  $1,908  for  a 
1,400-seat  house,  he  felt  that  even  at  $7 
an  inch  he  had  news  to  spread,  and  he 
spread  it. 

Used   the  Clipping. 

He  figured  that  the  newspaper  clip- 
ping would  work  harder  and  be  more 
convincing  than  merely  using  the  fact 
in  larger  type,  so  he  took  sufficient 
space  to  permit  the  clipping  to  be  re- 
produced without  change,  using  a  24- 
point  rule  across  the  three  columns  to 


Play  Called  "The  Tong  Man"  Is 
Declared  to  Be  Propaganda 
to  Help  Japanese, 

charging  that  the_motion  picture.  "The 
Tong  Man."  In  which  Scssue  "Hayakawa, 
Jjpjno.se  actor,  plays  the  leading  role, 
Japanese  propaganda  to  place  the  Chl- 
jiose  people  Jn  an  anfa^'orable  lisht,  C. 
H  Chli.  Chinese  consul  general  In  San 
l-'raricisco.  ye^lorday  ajipealed  to  Chief  oC 
Police  D.  A.  White,  aslcms  htm  to  sup- 
press the  production  of  the  film  in  ihiS 
cHy. 

A  private  showinff  of  the  film  was 
given  yesterday  before  tiie  Chinese 
Chamber  of  Qltmnperce.  Ihe  Chinese  Six 
Conipanios  aiicijrepresenlativs  of  tlie  Chl- 
Dese  CoijpuJ 

.  This  was  followed  by  a  request  from 
this  COosul  lo  John  L.  McNab.  attorney 
for  the  SIS  Conipunief.  lo  take  lethal 
action  to  prevent  the  production. 

Officials  of  the  Six  Companies  said; 

•  The  iiicture  is  outratreou.s.  It  is  sinp- 
ply  propaganda  to  mislead  Americans  as 
to  the  cliaracter  of  the  Chinese."' 

Corporal  Peter  Peshon.  head  of  the 
police  morals  sqaad,  who  has  supervision 
of  motion  pictures,  said  that  the  picture 
was  not  irnmor.nl.  but  he  did  not  approve 
of  the  wholesale  murders  and  killings 
which  are  depicted  in  tlic  film.  Including 
the  slaying  of  San  Francisco  policemen. 

citing  the  instance  of  the  suppression 
of  a  motion  picture  at  the  Panama  I'a- 
clfic  Exposition  here  in  which  linder- 
grounil  Chinatown  life  was  .shown.  Attor- 
ney McKab  said  that  injunction  pro- 
ceedings to  prevent  the  picture  being 
shown  here  probably  will  be  taken, 

"  Until  I  see.  the  picture  1  cannot  say 
what  will  be  done,  tint  It  Is  a  fact  that 
pictures  bavo  been  si.opped  In  wliieh  a 
group  or  class  of  people  is  misrepre- 
sented,"" said  McNab. 

■■If  we  stop  the  pictur*  here  we  will 
take  the  neces^^ry  legal  steps  in  every 
other  city  in  which  It  is  advertised  to 
appear," 

•The  Tong  Man""  Is  taken  from  ""The 
Dragon"s  Daughter.""  a  story  by  Clyde  C. 
Westover.  It  is  said  to  depict  WJrs  of 
ttte  tonirs  and  the  activities  of  the 
"hfttrhet  flsen."' 

Lee  see  N'am,  editor  In  chief  of  "Young 
China.'"  a  morning  newspaper,  said  thrit 
all  the  Chinese  who  saw  the  picture  con- 
aidered  it  spite  work  on  the  part  o.'  the 
.Tapanese.  who  becaus^.of  the  recent  boy- 
cotr  >of  their  poods  by  the  Chincec  are 
very  bitter  and  seek  revenge. 

it  la  absurd  for  a  Japanese  to  play  the 
part  of  a  San  Francisco  "hatchet  man." 
Nam  B..ld. 


From  Uio  story,  "The  Dragon's  Daughter,"  by  Clyde  C.  "Westover 

WILL  POSITIVELY  SHOW 
DESPITE 

INJUNCTION 

SOUGHT  BY  CHINESE  SIX  COMPANIES 
STOPPED  BY  THE  COURTS 

While  the  Going's  Good  GO! 

A  ndirfllDK-  erpowe  «f  San  -^ranclnco  ChloafoTrn's  mTntlc 
tnase — the  bloody  narM  of  tl)r  T9ug:i^  .iDtl  the  particular  nclixi- 
tlet*  of  I  be  I>Tcailed  Hatotif  imfo.  Sec  nnd  hear  for 
ho«v  an  entire  audbeuce  will  GASI*  Ol'T  I.OTD 
— a  few  srreaTii — at   one  of  the  Keeaea  In 

"The  1>»n(r  Man" — the  most  aenMationnI  pie- 
tnre  wo  have  ev-er  reviewed.  Produced  niUl 
the  aid  of  the  S.  F.  PoUc«  Dept. 


MARkET  At  SEVENTH 


Copy  This  for  Your  Own  Run. 


hook  the  clipping  to  his  formal  display, 
but  using  this  only  top  and  bottom  in- 
stead of  -wasting  space  with  a  side 
frame. 

It  is  this  faculty  -which  makes  Ruffner 
and  a  few  others  showmen  instead  of 
exhibitors.  They  know  instinctively 
what  will  sell  film  and  they  are  quick 
to  avail  themselves  of  any  break  which 
may  come  their  way.  Only  lately  he 
buried  his  five-reel  feature  to  play  up 


the  U-boat  campaign  in  a  news  reel  and 
he  figures  that  200  feet  in  the  news  is 
worth  5,000  of  merely  picture.  He 
knows,  too,  that  the  harder  he  booms 
the  feature  the  more  money  he  will  take 
in,  and  that  additional  space,  in  rea- 
son, will  bring  back  the  largest  return. 

He  went  out  of  his  San  Francisco  en- 
gagement in  a  blaze  of  glory  and  it  will 
take  some  tall  hustling  to  beat  the 
record  he  has  hung  up. 


Hold  Your  Breath! 

San  Fmnclsco's  Cliinatt)i>ji. 
Its  mjsterious  murders. 
Its  dreadrd  tongs. 
Its  heart  throbs 
of  love  and  hate 

Tod  must  sot' 

II  ATAKAAY.l 
In 


COMING  SUNDAY 

RfALTO 


THRILLS!  HUH! 

The  only  R^:A^  TIIRIM.  we 
ever  K<»t  In  the  .otbow  buainesin 
\*a-s  watt'hiniK  L,o<^-klear  per- 
form—uutU  «ve  kHw  Ila.va- 
kowa  In  "The 
ToDK  Man,"  then 
we  felt  It  was  a 
dead  heat. 


1K«  ie^t>§M^^^ 

COMINS  SUNDAY 

RCALTO 


no: 


Kver  read  "The  DroifOn 
Dan-hter."  by  t  lyde  i\  Weat- 
over — San  rr«iiri«co'M  Chlna- 
totTn— ~the  bloody  irarw  of  it^ 
tooRN  nnd  how  ^he  dreaded 
b  u  tehetmen 
«ork?  ,11  e  t  t  e  r 
aee 

In 


COMING  SUNDAY 


GASP  OUTLOUD! 

Conio  next  iv<-ck  and  iic'Il 
linivc  (o  you  (liat  an  entire 
iiiidicnco  nill  ensp  ontloud — a 
fen  Mill  scream — at  one  of 
t  li  e   scenes  in 


COMING  SUNDAY 

•RfALTO 


626 


THE  MOVING  PICTURE  WORLD 


January  24,  1920 


Projection  Depa 


By  F.  H.  RICHARDSON 


Attention,  Please 

The  Society  of  IMotion  Picture  Engi- 
neers at  its  Philadelphia  meeting  ap- 
pointed an  "Educational  Committee,"  of 
which  the  editor  was  made  chairman. 
This  committee  consists  of  the  chair- 
men of  all  other  committees.  Its  first 
duty  was  to  submit  to  the  society  some 
plan  for  projectionists'  examination. 

The  general  idea  was  that  the  society 
could  adopt  a  general  outline  for  exam- 
ination which  would  serve  as  a  guide  to 
examining  boards,  and  at  the  same  time 
indicate  to  projectionists  what,  in  the 
opinion  of  the  society  it  is  essential 
that  they  should  know. 

At  the  last  meeting  the  committee  sub- 
mitted the  following  report,  which  was 
unanimously  adopted: 

The  Report. 

The  projectionist  of  the  modern  photo- 
play theatre  is  placed  in  full  and  direct 
charge  of  machinery  of  considerable  value, 
the  efficiency  and  life  of  which  will  de- 
pend largely  upon  the  skill  and  intelligent 
care  it  receives. 

He  is  placed  in  full  and  direct  charge 
of  films  which  may,  in  course  of  a  year, 
reach  the  total  value  of  a  quarter  of  a 
million  dollars  (f  isht  reels,  daily  change, 
at  $100  per  reel  amounts  to  $292,000)  every 
foot  of  which  may,  by  unintelligent  work 
on  the  part  of  the  projectionist,  be  sub- 
ject to  unnecessary  strain  and  damage. 

He  is  placed  in  full  and  direct  charge 
of  the  optical  sy.stem  through  which  pho- 
toplays are  projected  and  presented  to 
audiences,  the  unintelligent  selection  and 
adjustment  of  which  may  cause  very  ser- 
ious loss  of  light,  hence  electrical  energy, 
hence  coal,  as  well  as  seriously  detract 
from  the  beauty  of  the  presentation  upon 
the  screen. 

In  Charge  of  Projection  Room. 

He  is  also  placed  in  charge  of  a  projec- 
tion room  containing  an  electrical  installa- 
tion which  may,  by  unintelligent  care 
or  through  faulty  equipment  or  wiring, 
cause  heavy  l  iss  of  electrical  energy,  or 
even  serious  fire  hazard. 

In  the  act  of  protection  the  projectionist 
brings  the  highly  concentrated  light  ray 
from  a  powerful  electric  arc  to  bear  di- 
rectly upon  a  highly  inflammable  nitro 
celluloise  film,  which  act  involves  serious 
fire  hazard  unless  the  matter  be  handled 
skilfully. 

It  would  therefore  seem  but  an  act  of 
ordinary  precaution  that  the  projectionist 
be  subject  to  examination  by  some  compe- 
tent body  as  to  his  knowledge  of  the 
various  principles  involved  in  the  intelli- 
gent handling  of  the  items  before  set 
forth. 

For  Consideration  and  Comment. 

To  this  end,  we,  the  Society  of  Motion 
Picture  Engineers,  would  suggest  that 
the  following  be  set  before  the  industry, 
through  the  various  trade  papers,  for 
consideration  and  comment  and  that  final 
action  thereon  be  had  at  our  next  regular 
meeting: 

First 

That  since  branches  of'  many  industries 
are  involved  in  the  matter  of  competency, 
examining  boards  consist,  when  practic- 


■nammiiuiinniiimiiDiiimiinaDnMfliiiBiifflu^ 

s 

Important  Notice  1 

OWING   to   the   mass   of   matter  g 

awaiting  publication.  It  Is  Im-  g 

possible  to  reply  through  ths  | 

department    In    less    than    two    or  g 

three  weeks.    In  order  to  give  prompt  a 

service,   those   sending   four  cents,  i 

stamps  (less  than  actual  cost),  will  § 

receive  carbon  copy  of  the  depart-  1 

ment  reply,  by  mall,  without  delay.  1 

Special  replies  by  mall  on  matters  a 

which  cannot  be  replied  to  in  the  I 

department,  one  dollar.  1 

Both  the  first  and  second  sets  of  f 

questions  are  now  ready  and  printed  = 

In    neat   booklet  form,   the   second  1 

half  being  seventy-six  la  number.  = 

Either  booklet  may  be  had  by  re-  | 

mlttlng  25  cents,  money  or  stamps,  | 

to  the  editor,  or  both  for  iO  cents.  = 

Cannot  use  Canadian  stamps.    ETsry  § 

live,  progressive  operator  should  get  g 

a    copy    of    these    questions.     Ton  1 

may    be   surprised   at   the   number  s 

you  cannot  answer  without  a  lot  of  M 

study.  1 


Are  Yon   Getting  Maximnm  Sereea 
Illumination  for  Wattage  Vmeif 


1  The    11x17    (two    on    one)    LENS  | 

I  CHARTS    printed   on    heavy   paper  g 

1  are  suitable  for  framing.    Both  A.  C.  g 

i  and    D.    C.    amperage    25    to   60    Is  g 

i  covered  with  Plano-convex  or  me-  g 

1  nlscus  bl-convex;  correct  projection  g 

1  lens  diameter  to  avoid  waste,  also  g 

i  correct  distance  of  revolving  shutter  g 

i  from  aperture.  = 

g  Tour  projection  room  Is  not  com-  g 

i  plete  without  the  LENS  CHARTS.  | 

i  Send  50  cents  In  stamps  today!  !  !  g 

1  Moving    Picture   World,    61«    Fifth  g 

I  avenue,  N.  T.  City;  BchlUer  Bld»..  f 

i  Chicago,   111.:    Wright   *   Callender  | 

I  Bldg..  Los  Angeles,  Cal.  = 

^iiuniininiiniiiiuiiiiiiiiiiiuiiiaiiuiuiiiiwuwiiiiiuiuuiiiiiiiiiw 

able,  of  one  state  or  city  official,  one 
practical  projectionist,  one  representa- 
tive of  the  film  exchange  interests  and 
one  exhibitor. 

Second 

That  the  examination  be  such  as  will 
tend  to  determine  the  applicant's  ability 
to  handle  the  electrical  equipment  that  he 
is  likely  to  encounter  within  the  territory 
covered,  intelligently  and  efficiently;  also 
his  ability  to  locate  troubles  therein  and 
remedy  same. 

This  equipment  may  include  motors, 
generators,  mercury  arc  rectifiers,  trans- 
formers, switches  and  wiring. 

Also  his  knowledge  of  the  national  elec- 
trical code  as  applied  to  the  equipment 
likely  to  be  placed  in  his  charge. 

Third 

The  examination  should  be  such  as  will 
determine  the  knowledge  of  the  appli- 
cant of  the  mechanics  of  the  projection 
machine,  which  will  include  its  correct 
adjustment,  the  effect  of  undue  wear  at 
various  points,  and  the  correct  adjust- 
ment of  its  tensions. 

Fourth 

The  examination  should  be  such  as  will 
determine  the  knowledge  of  the  applicant 


as  to  the  optical  train  of  the  projector, 
including  proper  selection  and  adjustment 
of  lenses  for  one  or  more  given  conditions, 
so  as  to  reduce  light  loss  to  a  minimum,  at 
the  same  time  securing  the  best  possible 
presentation  of  the  picture  on  the  screen. 
Fifth 

The  examination  should  be  such  as  will 
determine  the  knowledge  of  the  applicant 
as  to  the  correct  handling  and  safeguard- 
ing of  iilms  while  in  the  projection  room. 
Sixth 

The  examination  should  determine  the 
knowledge  of  the  applicant  as  to  local 
laws  governing  projection  room  construc- 
tion, equipment  and  practice. 

Seventh 

This  body  would  recommend  state  rather 
than  city  examinations,  with  an  agree- 
ment whereby  each  state  would  recognize 
the  license  card  of  other  states  for  a  lim- 
ited period  of  thirty  days,  so  that  projec- 
tionists of  traveling  shows  would  not  be 
subject  to  the  annoyance  of  passing  an 
examination  in  each  stated  visited. 

As  may  be  seen,  the  Society  approved 
the  proposition  that  this  report  be  pub- 
lished in  the  various  trade  papers  and 
comment  thereon  invited. 

We  therefore  set  it  before  you  and 
ask  that  you  send  to  us,  for  placing  be- 
fore the  society  at  its  Montreal  meeting, 
such  comments  as  you  may  think  help- 
ful or  pertinent. 


Difference  in  Light  Values 

The  value  of  powerful  light  for  pro- 
jection was  brought  home  to  me  recently 
in  convincing  fashion. 

Over  at  Loew's  Metropolitan,  Brook- 
lyn, I  witnessed  the  presentation  of 
"Fair  and  Warmer,"  incidentally  thor- 
oughly enjoying  it.  Both  the  producer 
and  director  are  to  be  complimented  on 
its  uniform  excellence  and  the  Metro- 
politan projectionist  is  to  be  congratu- 
lated on  his  good  work  in  its  rendition 
on  the  screen. 

In  the  Loew  presentation  the  light 
was  powerful  and  the  night  scenes  were 
correctly  tinted,  with  result  that  every 
detail  of  the  play  was  vividly  visible. 

So  well  was  I  pleased  with  the  cleati, 
entirely  wholesome  and  at  the  same 
time  uproarously  funny  comedy  of  the 
play  that  when  I  found  that  next  night 
it  would  be  on  at  Loew's  Bijou  (Brook- 
lyn), I  went  to  see  it  a  second  time. 

I  shall  always  be  glad  I  did,  since  the 
relative  value  of  light  brilliancy  and 
tinting  was  brought  home  to  me  with 
great  force. 

Much  Beauty  Lost. 

In  the  Metrolopitan  presentation  the 
play  was  vivid  in  all  its  details.  In  the 
Bijou,  due  to  a  less  brilliant  light,  ham- 
pered by  air  dense  with  tobacco  smoke, 
and,  I  think,  to  greater  density  of  tint- 
ing, much  of  the  beauty  of  the  presen- 
tation was  lost. 

For  instance:  at  one  point  one  of  the 
husbands  is  at  the  telephone  making 
a  date  for  a  poker  party,  which,  for 


January  24,  1920 


THE  MOVING  PICTURE  WORLD 


627 


friend  wife's  benefit  he  calls  the  "Mys- 
tic Shrine."  At  one  point  in  the  con- 
versation he  places  his  finger  on  the 
telephone  hook,  depressing  it  so  that 
he  really  is  not  talking  to  the  party  at 
the  other  end  at  all,  but  merely  into  the 
receiver  for  friend  wife's  benefit. 

In  the  Metropolitan  rendition  all  this 
was  plainly  visible.  In  the  Bijou  ren- 
dition, although  I  was  closer  to  the 
screen  than  at  the  Metropolitan,  I  could 
hardly  make  out  this  bit  of  by-play  and 
would  not  have  caught  it  at  all  had  I 
not  known  it  was  there. 

Why  Not  Uniform  Tinting? 

I  said  I  thought  the  print  I  saw 
at  the  Bijou  was  more  densely  tinted 
than  the  one  I  saw  at  the  Metropolitan. 

Of  this  I  am  not  entirely  sure  because 
weak  light  would  have  a  tendency  to 
make  the  tinting  seem  more  dense.  But 
I  am  nevertheless  pretty  sure  it  was  ac- 
tually more  dense  and  if  so,  inquire  as 
to  why  similar  scenes  of  plays  cannot 
be  tinted  to  precisely  the  same  value? 

According  to  Eastman's  book  on  film 
tinting  and  toning,  a  bath  of  given 
strength,  at  given  temperature,  applied 
for  a  given  time  will  produce  a  given  re- 
sult, and  no  other. 

Too  heavy  tinting  injures  or  destroys 
the  intended  effect  and,  in  addition, 
makes  for  uniform  density,  which  dulls 
the  whole  picture,  and  renders  it  less 
interesting  to  the  audience,  besides  pre- 
venting the  grasping  of  finer  details  of 
action,  such  as  that  named. 

Factor  That  Detracted. 

Whether  the  inferior  screen  brilliancy 
of  the  Bijou  was  due  to  lower  amper- 
age, poor  adjustment  of  projector  opti- 
cal system  elements,  objective  unsuited 
to  the  condition,  smoke  in  the  air  or 
poor  screen  surface,  or  to  a  combination 
of  all  or  a  part  of  these  various  things 
I  am  unable  to  say,  except  that  the 
smoke  in  the  air  certainly  had  some  ef- 
fect, but  the  lack  of  screen  brilliancy 
and  (probably)  greater  intensity  of  ton- 
ing certainly  operated  to  very  greatly 
detract  from  the  value  of  the  produc- 
tion. 


Busy  Man;  Not  Asleep 

Carl  M.  Henninger,  Chief  Projection- 
ist, Jewell  City,  Kansas,  orders  hand- 
book, lens  chart  and  question  booklets 
and  says : 

We  are  installing  two  more  theatres,  so 
am  a  busy  man.  Will  write  at  length 
later. 

Have  a  projection  room  ten  feet  square. 
Have  two  projectors  and  run  late  feature 
films  only. 

Seating  capacity  about  250,  in  a  town 
of  probably  a  bit  less  than  1,000.  We  get 
twenty-seven  to  fifty-five  cents  for  fea- 
tures, so  you  see  we  are  not  asleep. 

Kindly  send  address  of  Atchison  local 
and  any  other  near-by  unions. 

Am  sending  address  of  Atchison  and 
Topeka  locals,  but  the  good  friend  is,  I 
think,  without  the  jurisdiction  of  the 
Lincoln,  Nebraska,  union,  of  which  I  also 
send  address. 

Must  Have  a  Drag. 

Suppose  the  two  other  houses  are  in 
other  towns.  You  probably  have  a  drag 
on  out-of-town  people  if  you  fill  up  at 
those  prices  in  a  town  of  less  than  1,000. 

Many  small-town  theatres  succeed  by 
carefully  working  up  patronage  from 
farming  communities,  especially  if  there 
be  interurban  trolley  service. 

Use  of  Uncle  Sam's  post  office  for  dis- 


lunuiiiiiuiiiiiiiiiiuminniiiniiiiiiiiiiuiunininiiniiiniiiiiiHiuiijj 
1 

^    Projection  Experience  I 

a 

MOTION   PICTURE  I 

HANDBOOK  I 

For  Managers  and  Operators  ^ 

By  F.  H.  RICHARDSON  S 

Tlie  recognized  standard  l)ook  on  the  work  of  pro-  s 

p  jection.     Complete  descriptions  and  instructions  on  ^ 

g  all  Icadinu  machines  and  projection  equipment.  ~ 

M     There  isn't  a  projection  room  in  the  universe  In  M 

S  which  this  carefully  complied  book  will  not  save  ita  M 

s  jmrchase  price  each  month.  H 


Buy  It  Today 


$4  the  Copy,  postpaid 


I  MOVING  PICTURE  WORLD  | 

1  516  Fifth  Avenue.  New  York  City  i 

g  Schiller  Building.  Chlcaoo,  III.  g 

B  ^       Wright  &  Callcnder  BIdg.,  Los  Angeles,  Cal.  S 

M  To  save  tiino.  order  from  nearest  office.  = 

~  iiiiiimiiuiiiiiimiiiiLiiiiiiHiuiiiiiiiiiiiiuiiniiiimiiiiiiiiiiiiiiuiiiiiiiiiiiiiiiiiiiiiil 


tribution  of  advertising  matter  concern- 
ing programs  is  used  to  most  excellent 
eff^ect. 

Another  successful  plan  is  to  estab- 
lish program  billboards  at  school  houses 
and  prominent  corners  throughout  out- 
lying territory,  posting  programs  there- 
on once  a  week. 

This  is  cheaply  done  by  means  of  a 
fliver  or  Harley  Davidson  and  side  car. 
Nope,  you  are  not  slumbering,  neighbor 
Henninger.    Let  us  hear  from  you  again. 


Excellent  Scheme 

John  Auerbach,  the  projection  equip- 
ment of  whose  Long  Island  summer 
home  was  described  and  illustrated  on 
page  815,  of  December  13  issue,  also  has 
a  one-machine  installation  in  his  town 
house,  concerning  one  phase  of  which 
he  writes  as  follows : 

The  accompanying  sketch  shows  wiring, 
for  projection  purposes,  in  my  New  York 
house,  9  East  Eighty-second  street.  The 
diagram  below  the  heavy  line  indicates 
the  cellar,  where  rheostat  Is  located. 
Above  the  line  indicates  projection  room, 
which  is  two  floors  up.  B  is  projection 
room  cut-out  and  C  the  cellar  cut-out.  R 
is  rheostat  and  L  the  movable  lever  by 
which  resistance  is  cut  in  or  out.  M  is 
machine  table  switch. 

The  voltmeter  and  ammeter  connections 
are  not  shown,  as  they  would  only  tend 
to  complicate  the  drawing.  By  placing 
the  rheostat  in  the  cellar  I  have  more 
room  upstairs,  and  do  away  with  the 
heat  generated  by  the  resistance. 

The  wiring  scheme  is,  I  think,  very  in- 
genious, and  was  suggested  by  Mr.  Soons, 


Chief  Electrician  of  the  Precision  Machine 
Company. 

Wires  Are  Number  Four. 

Wires  are  number  four  size,  and  the 
circuit  is  fused  in  two  places  at  70  am- 
peres; in  the  cellar  with  knife  contact 
cartridge  fuses,  and  in  the  projection 
room  with  link  fuses. 

The  rheostat,  which  is  adjustable  (40- 
70  amperes),  I  have  set  at  the  point  which 
will  give  me  about  52  amperes  at  a  60-volt 
arc,  when  the  grids  become  heated. 

When,  however,  I  first  strike  the  arc 
with  cold  resistance  in  series,  or  when  a 
new  trim  is  being  burned  in,  it  would  be 
necessary  to  make  trips  to  and  from  tho 
rheostat,  first  to  cut  in  resistance,  and 
then  to  cut  out  same. 

The  wiring  scheme  saves  these  trips,  the 
entire  trick  being  done  by  the  specially 
constructed  machine  table  switch,  M. 

This  switch  is  hinged  at  C  and  D,  and 
makes  in  all,  three  contacts,  A,  B  and  B. 
A  and  B  are  very  high  contacts,  so  that 
the  switch  first  engages  with  them,  con- 
tact E  being  too  low  to  make  connection 
at  first. 

The  Operation. 

Now  tor  the  practical  operation  of  the 
device.  The  machine  table  switch  is  first 
closed  sufficiently  to  engage  contacts  A 
and  B,  and  the  arc  is  then  struck. 

By  following  the  wiring,  it  will  be  seen 
that  the  arc  is  now  being  fed  by  wires  No. 
1,  the  negative  neutral,  and  No.  3,  the 
positive,  which  is  connected  to  the  rheo- 
stat, so  that  all  the  resistance  is  in  series 
with  the  arc.  When  the  grids  begin  to 
warm  up,  or  if  the  new  trim  is  being 
burned  in  when  the  crater  begins  to  shape, 
the  switch  is  depressed  until  point  E  en- 
gages. 

This  is  accomplished  without  breaking 

the  arc,  as  the  .switch  continues  to  make 
contact  at  A  and  B.  As  soon  as  contact 
E  is  reached,  the  current,  following  the 
path  of  least  resistance,  feeds  the  arc 
through  wires  No.  1,  negative  and  No.  2, 
positive,  which  jumps  the  amperage  to 
whatever  point  the  adjustable  resistance 
is  set  for,  proper  adjustment,  of  course, 
being  made  by  the  projectionist  in  the  arc 
length. 

This  plan  for  escaping  the  rush  of 
current  due  to  the  comparatively  low  re- 
sistance of  cold  rheostat  grids  when 
arc  is  first  struck  is  excellent  It  is  easy 
to  adopt,  requiring  only  a  special  ma- 
chine table  switch. 

It  is  recommended  to  the  favorable 
consideration  of  projectionists  who  use 
current  direct  from  the  lines,  through 
resistance. 


Van  Allen  Again 

Van  Allen's  query  seems  to  have  met 
with  popular  response.  Marvin  H.  Tho- 
reau,  Victoria,  B.  C,  has  the  following 
to  say  concerning  same:  You  requested 
answers  to  questions  propounded  by 
Van  Allen  December  20  issue;  also  that 
we  point  out  anything  he  failed  to  men- 
tion in  giving  the  data.  Well,  Van  Allen 
neglected  to  say  (a)  whither  he  used 
M  Bi-C  or  piano  convex  condensers;  (b) 
objective  diameter;  (c)  objective  work- 
ing distance. 

As  to  the  line-up  in  general,  his  .75  Co- 
lumbia and  11/32  Silver  Tip  carbon  com- 
bination is  too  large.  With  %  Columbia 
and  5/16  Silver  Tip  he  would  get  a 
stronger,  whiter  light  and  a  better  defined 
spot.  In  my  opinion  his  distance  from 
crater  to  rear  lens  (3.5  inches)  is  too 
much  for  fifty  amperes,  but  this  will,  of 
course,  "be  automatically  corrected  by  cor- 
rect condenser  combinations.  His  dis- 
tance of  14%  inches  from  front  of  front 
condenser  lens  to  film  is  too  short.  If  his 
condensers  are  plano-convex  It  should  be 
a  trifle  more  than  17  Inches.  (To  center 
of   condenser   combination,    not  front  of 


628 


THE  MOVING  PICTURE  WORLD 


January  24,  1920 


front  lens. — Ed.)  He  having  said  they 
were  6.5  and  7.5. 

Will  Gain  In  Two  Ways. 

With  his  condition  I  would  prefer  a  6.5 
meniscus  and  an  8.5  bl-convex,  with  19 
inches  from  front  condenser  to  film.  (See 
comment  above. — Ed.)  By  increasing  his 
distance  from  condenser  to  film  he  will 
gain  two  ways.  He  will  brinj;  the  crater 
nearer  the  lens  and  narrow  the  divergence 
of  the  ray  beyond  the  aperture. 

Also  the  aerial  image  will  be  smaller 
with  the  lamphouse  further  back,  which 
permits  of  a  narrower  revolving  shutter 
master  blade,  thus  increasing  illumination 
and  reducing  flicker. 

Either  of  the  above  conditions  requires 
an  objective  diameter  of  approximately 
2.25  inches  at  5.25  inches  working  dis- 
tance. 

He  would  get  matched  lenses.    Seems  to 

me  he  should  get  a  picture  larger  than 
15.5  feet  at  that  distance.  Better  measure 
again. 

Correct  in  the  Main. 

A  well  written,  intelligent  letter.  In 
the  main  the  observations  are  correct, 
but  it  does  not  necessarily  follow  that 
increasing  the  distance  from  center  of 
condenser  combination  to  film  will  bring 
the  arc  closer  to  lens  if  lenses  of  differ- 
ent focal  length  are  used.  We  would 
rather  have  seen  the  carbon  size  mat- 
ter treated  from  the  viewpoint  of  car- 
bon capacity. 

The  best  results  are  obtained  when 
carbons  are  loaded  at  about  five  amperes 


below  the  point  where  they  start  to 
needle. 


In  the  Dark 

M.  J.  Rother,  Hastings,  Minnesota, 
writes  : 

Am  very  much  in  the  dark  concerning 
the  following  and  would  like  carbon  of 
reply  at  once.  I  understand  that  a  three- 
wing  shutter  cuts  50  per  cent,  of  the  light 
if  the  wings  and  light  openings  are  equal. 
What  I  want  to  know  is  if  light  from  an- 
other source  were  projected  to  the  screen 
during  the  time  the  light  Is  cut  oft  by  the 
shutter  of  the  projector  which  is  projecting 
the  picture,  would  there  be  light  loss  and 
flicker,  the  light  to  be  proportioned  to 
the  density  of  the  scene  being  projected 
and  to  be  white  in  color. 

It's  a  Poor  Week. 

It  is  a  poor  week,  friend  Rother  when 
that  question  is  not  asked  at  least  once. 
It  seems  such  a  reasonable  thing  that 
illuminating  the  screen  during  the  dark 
spaces  would  reduce  flicker. 

And  so  it  will  BUT  it  will  murder  the 
high  lights  of  your  picture.  It  will  de- 
stroy the  contrast  between  the  whites 
and  blacks  and  turn  your  picture  grey. 

The  scheme  has  been  tried  out  some- 
thing like  a  thousand  times  and  the  first 
time  it  has  been  made  commercially  suc- 
cessful is  in  the  Extralite  shutter,  which, 
however,  only  lets  through  a  small  por- 
tion of  the  light  and  lets  it  through  in  a 
way  that  is  all  its  own. 


Don't  waste  time  and  energy  on  it.  It 
is  an  esay  looking  nut,  hard  to  crack. 

Film  Cement  Formula 

Joseph  W.  Flanager,  San  Francisco, 
California  asks : 

Would  highly  appreciate  the  favor  If 
you  will  provide  a  formula  which  will 
produce  good  film  cement. 

Am  connected  with  the  Metro  branch 
here  and  experience  trouble  in  finding 
satisfactory  cement.  Would  wish  to  make 
a  very  large  quantity. 

I  could  give  you  receipts  galore,  many 
of  which  have  been  highly  praised,  BUT 
perhaps  in  a  few  months  the  cement 
from  the  same  receipt  would  be  roasted, 
condemned  and  cursed. 

This  I  attribute  to  variation  in  chem- 
icals. The  cement  made  from  a  given 
receipt  from  a  certain  supply  of  chem- 
icals will,  so  it  seems,  not  always  act  the 
same  when  made  up  from  a  different 
batch  of  chemicals. 

For  this  reason  we  have  refused  to 
recommend  cements  or  cement  for- 
mulas. On  pages  197  and  198  of  the 
Handbook  for  Manager  and  Operators 
you  will  find  several  formulae  which 
you  may  try  out. 

They  are  all  good,  if  .    You  can 

consult  a  handbook  at  the  establishment 
of  Walter  Freddy,  187  Golden  Gate  ave- 
nue, if  there  is  none  available  in  your 
own  place. 


Aeove  IS  PlCTORED 
The     PROdECTOK  OF 

SPINPkED-UEC  0&<JECT 

Throwing  forth 

lUU-  i^lCHTEO^  Ft-ICKEKINC 

buorry  picture 
The  frouector  of 

"TOP«Y  —  

necHONicflt-  rlrtRVEL. 
Showiixc  The  Non- 
REwiHD  ATracHMeNT, 

THE.    /^RC- CONTROtiKeR. 

The  motor,  prive.. 
The    iMPKovep  »,rtnp 
Hoose.,  ere. 


EIMC  f\ 
COnPOSlTE  DRAWING 
OF    The  VARIOUS 
MAKES     OF  PffOjECTORS 

3howinc  the 

forward  trend  the 
Motion  Picture. 

rlrtCMlNE    HAS  TAKEN 

IN   THE  Past  Twenty 
Five,  ybars 
The   iMrOENse  popular 

ITV    of    THE-  riOTIOM 

Picture^  is  due.^in  a 

t-ORCE  PIEASURE^TO 
The  VVONPEKFOI^ 
PROJECTION    OF  THE 
PRESENT  PftV. 


January  24,  1920 


THE  MOVING  PICTURE  WORLD 


629 


Tillies  Punctured  Romance"  Is  a 
Revival,  Not  a  Reissue.  Make  It  So 


PROBABLY  no  comedy  production 
has  ever  made  more  money  than 
"Tillie's  Punctured  Romance."  It 
may  be  that  none  ever  will,  for  the 
Tower  Film  Corporation,  is  preparing  to 
again  send  Tillie  forth  upon  her  travels, 
and  there  is  no  good  reason  why  the 
old  favorite  should  not  duplicate  its 
original  success,  for  no  farce  comedy 
produced  since  that  time  has  offered 
more  real  entertainment  and  none  has 
oflfered  a  stronger  cast  than  that  which 
includes  Charlie  Chaplin,  Marie  Dresler, 
Mabel  Normand  and  Chester  Conklin. 
Better  still,  it  was  made  in  the  days 
when  all  four  were  working  for  fame 
and  working  hard.  There  is  no  reason 
why  Tillie  should  not  come  back  as 
strong  a  box  office  attraction  as  ever. 

But  if  you  want  to  make  money  with 
Tillie,  remember  that  this  is  not  a  re- 
issue, and  do  not  treat  it  as  such.  It 
is  not  an  old  film  with  a  new  title  partly 
to  disguise  its  age.  It  is  still  working 
under  the  original  title,  because  that 
title  itself  is  a  valuable  asset.  Nor 
should  it  be  regarded  as  a  shopworn 
offering,  from  which  the  present  owners 
are  seeking  to  extract  the  last  penny 
of  profit.  It  is  as  good  today  as  it  ever 
was,  and  if  you  handle  it  properly  it 
will  make  just  as  much  money  as  though 
it  were  first  run.  There  is  no  reason 
why  it  should  not  make  more,  for  there 
are  hundreds  of  fans  and  mere  theatre- 
goers who  will  not  only  welcome  the 
opportunity  to  see  the  old  favorite,  but 
who  will  tell  their  friends. 

Get  the  Right  Angle. 

It  is  important  that  the  exhibitor 
who  would  play  this  subject  get  the 
right  angle  of  exploitation.  He  can 
materially  reduce  his  takings  by  mis- 
handling and  can  very  considerably  in- 
crease the  receipts  by  adroit  work.  The 
picture  must  be  given  all  the  respect 
accorded  a  first  run,  all  of  the  remini- 
scence that  will  capitalize  the  value  of 
personal  advertisement  and  in  addition 
it  must  be  given  especial  prominence. 

It  is  probable  that  the  picture  could 
be  put  on  with  a  bare  announcement 
and  play  to  large  business,  but  only  by 
means  of  a  campaign  can  it  be  given 
publicity  which  will  yield  the  fullest 
returns.  Before  you  start  to  plan  your 
work,  remember  what  it  is  you  have  to 
offer. 

In  the  first  place  you  have  four  stars, 
three  of  whom  are  now  heading  their 
own  casts.  Chaplin  is  made  the  featured 
star  under  the  present  revival.  He  al- 
ways was  the  star  of  the  picture,  but 
Miss  Dresler  was  featured  in  the  ori- 
ginal run.  Now  Chaplin's  present  vogue 
has  brought  him  the  stellar  honors  he 
took  perforce  in  the  old  days.  It  is  now 
"Charlie  Chaplin,  supported  by  Marie 
Dressier,  Mabel  Normand  and  Chester 
Conklin." 

It  would  be  well  to  give  almost  equal 
prominence  to  the  quartet,  even  though 
Conklin  was  playing  only  a  bit. 

Tell  Who  You  Have. 

Don't  oflEer  it  as  an  "all  star  produc- 
tion." Tell  them  that  you  have  four 
itars,  which  does  not  mean  the  same 


By  Epes  W.  Sargent 

lirllllMlllllllllllllllllllllllllllirMllllllllinillllirilllllllllMlillllKlllrltlll  MIlMlllllllltl 


thing.  Tell  who  they  are.  Tell  it  so 
prominently  that  no  one  can  overlook 
the  fact.  Each  of  those  names  is  worth 
all  of  the  money  it  will  cost  you  to  set 
them  in  large  type.  Take  extra  news- 
paper space  to  get  thenTall  in. 

It  will  pay  you  to  start  well  in  advance 
of  the  showing.  Three  or  four  weeks 
will  not  be  too  long  for  a  campaign. 
Start  off  by  asking  "what  is  the  funniest 
farce  comedy  you  ever  saw?"  Keep  that 
in  as  a  scatter  ad  for  two  or  three  days; 
then  follow  with  "What  is  Charlie  Chap- 
lin's funniest  play?" 

Repeat  the  question,  using  the  names 
of  Miss  Normand  and  Mr.  Conklin.  Do 
not  use  Miss  Dressler's  name,  for  this 
will  give  the  stunt  away.  She  was  funny 
only  in  this  one  play,  and  if  you  men- 
tion her,  almost  everyone  will  know 
the  answer.  Run  these  teasers  for  a 
day  or  so  and  follow  with  "Did  you  ever 
see  the  funniest  film  comedy?  Think 
hard.  What  was  it?  Answer  tomor- 
row?" 

The  following  day  give  the  title  and 
add  Miss  Dressler's  name. 

At  the  same  time,  get  out  your  litho- 
graphs. You  have  an  attractive  set  of 
paper  ranging  from  ones  to  24-sheets. 
Use  some  or  ail.  They  are  all  new  and 
are  printed  with  Chaplin  as  the  star. 
Even  in  the  smallest  towns  you  can  pro- 
fit through  the  use  of  a  couple  of  24- 
sheets.  Use  as  many  as  you  can  afford. 
Some  dramas  are  best  handled  with 
newspaper  work  and  special  appeals, 
but  for  this  you  need  both  lithographs — 
and  plenty  of  them — and  the  news- 
papers. 

Do  Plenty  of  Press  Work. 

At  the  same  time  start  your  press 


campaign.  Use  the  press  book  material 
and  build  up  with  your  own  stuff.  Dwell 
on  the  fact  that  this  production  offers 
three  film  stars  and  the  funniest  woman 
on  the  speaking  stage.  Tell  that  it  is 
Marie  Dressier  at  her  very  best.  Tell 
that  it  is  Chaplin  in  the  days  when  he 
was  working  hardest  to  gain  the  fame 
that  he  is  now  capitalizing. 

Tell  that  it  gives  a  memory  of  Mabel 
Normand  when  she  was  a  Keystone  star 
and  working  like  a  horse  to  help  along. 
Tell  that  it  shows  Conklin  before  he 
developed  his  present  make-up.  Tell 
that  they  all  work  together  for  the 
common  good  of  the  production  intsead 
of  each  standing  upon  his  stellar  digni- 
ties. There  are  many  who  prefer  the 
old  Chaplin  to  the  new.  Make  a  strong 
appeal  to  these. 

Work  a  Contest. 

Revive  the  old  Chaplin  contest  on  a 
larger  scale.  Get  the  merchants  in  your 
section  to  contribute  prizes  for  the  best 
impersonators  of  the  four  stars.  Chap- 
lin contests  have  cleaned  up  all  over 
the  country.  Make  this  a  quartet 
stunt  and  offer  decent  prizes  for  the 
best  Chaplin,  the  best  Dressier,  the  best 
Normand  and  the  best  Conklin.  Hold 
the  contest  the  Saturday  morning  before 
you  open  the  run  of  Tillie.  Work  a 
couple  of  weeks  in  advance,  and  adver- 
tise in  store  windows  with  still  show- 
ings of  all  four  players.  Boom  it  heavily 
and  make  an  event  of  the  judging.  If 
the  weather  is  too  cold,  hold  the  event 
in  your  house,  with  a  free  admission. 
Stiplate  that  the  prize  winners  shall  ap- 
pear at  your  evening  shows  that  day. 

Don't  overlook  the  value  of  cut-outs. 
Cut  out  all  four  of  the  stars.  You  can 
get  good  material  from  the  lithographs. 
Have  a  set  for  your  lobby  and  try  to  get 
some  into  store  windows.  It  can  be 
done.    Most  merchants  are  glad  to  get 


Three  Stars  with  But  a  Single  Thought. 

Charlie  Chaplin,  Marie  Dressier  and  Mabel  Normand  in  a  joint  attack  upon 
grouches  and  glooms  in  "Tillie's  Punctured  Romance." 


630 


THE    MOVING    PICTURE  WORLD 


January  24,  1920 


some  window  attractor  if  properly  ap- 
proached. 

Tell  AH  About  It. 

Use  plenty  of  press  stuff.  Get  the 
photoplay  editors  interested.  Most  of 
them  recall  the  story,  and  they  will  wel- 
come its  revival.  If  you  work  it  carefully 
you  can  get  the  editor  to  do  your  press 
work  for  you.  Tillie  is  in  a  class  by  it- 
self and  he  will  write  on  that,  where  he 
would  not  touch  the  average  first  run 
production. 

Work  from  another  angle.  Run  a  spe- 
cial advertisement  something  along 
these  lines  : 

How  many  of  the  really  great  film  pro- 
ductions have  you  seen?  Check  off  on  the 
list  below,  the  big  features  you  have 
witnessed: 

"Cabiria" 

"The  Birth  of  a  Nation." 
"t"he  Inferno." 
"Les  Miserables." 
"Tillie's  Punctured  Romance." 
"Hearts   of  the  World." 
"Male  and  Female." 
"The  Heart  of  Humanity." 
Some  of  these  may  have  been  before 
your  time.     How  many  have  you  seen? 

Give  this  a  couple  of  days  to  sink  in 
before  announcing  that  at  least  thev  can 
correct  their  omissions  by  seeing  Tillie. 
Offer  no  special  advertising  on  the  first 
display.  If  possible,  get  it  run  in  a  box 
on  the  motion  picture  page,  seemingly  as 
a  part  of  the  editorial  text.  You  might 
go  further  and  can  call  for  additions  to 
the  list.  If  you  have  a  live  editor  for 
the  picture  section,  you  can  make  this 
a  feature.  If  you  cannot  work  it  in  a 
newspaper,  work  it  on  the  screen.  Run 
the  slide  and  call  for  additions  to  the 
list  to  be  left  at  the  box  office.  Add  the 
best  of  the  submissions  daily.  Start  so 
far  in  advance  that  you  will  have  time 
to  get  it  out  of  the  way  before  you 
spring  the  advertising  end.  Let  it  ap- 
pear as  a  novelty  feature  without  any 
advertising  angle. 

Work  Slides. 

Use  plenty  of  slides,  trying  the  series 
idea.    Here  would  be  a  good  routine: 

Do  you  remember  "Tillie's  Busted  Ro- 
mance?" 


Remember  when   Tillie  eloped? 
Remember  when  she  got  that  little 

jag? 

Remember  Tillie  in  jail. 

Remember  how  she  worked  in  the 
restaurant  ? 

Remember  when  she  started  to  shoot 
up  the  ball? 

Remember  how  they  fished  her  out  of 
the  ocean  ? 

Remember  what  happened  to  Charlie? 

We  have  all  that  and  more  too.  (date.) 

This  list  can  be  amplified,  but  do  not 
try  to  run  too  many.  It  would  be  better 
to  split  the  series  and  run  two  sets  con- 
secutive weeks. 

Follow  eveiiy  comedy  with  a  slide 
reading  "Sure  this  is  funny,  but  wait 
until  you  see  'Tillie's  Punctured  Ro- 
mance." Do  you  remember  those  six 
full  reels  of  fun?  We  have  it  (date." 
Work  from  another  angle  for  the  drama, 
making  a  new  slide  to  fit  each  big  fea- 
ture with  some  comment  as  "Yes,  they 
got  married  and  lived  happily  forever 
after,  but  do  you  remember  the  sad 
finish  of  'Tillie's  Punctured  Romance?'" 
Boy!  that  was  funny  1  We  show  it  again 
(date)." 

And  Program*,  Too. 

Work  the  same  idea  on  your  program, 
with  a  comment  after  every  title.  It 
is  easier  than  it  sounds,  and  it  will  make 
a  hit.  Make  the  comment  short  and 
snappy  and  always  use  the  full  title. 

Try  a  perambulator  stunt.  Advertise 
that  you  will  give  a  small  ' prize  to  the 
best  advertising  express  wagon  to  take 
part  in  a  parade  a  day  or  two  before 
your  first  showing  A  two  or  three  dol- 
lar prize  will  be  ample,  and  you  can  get 
a  big  return.  To  get  things  started,  dec- 
orate an  express  wagon  yourself  for  a 
sample.  Do  not  use  lithographs  or  any- 
thing the  boys  themselves  cannot  get. 
Build  up  a  pair  of  A  boards  and  letter 
these  with  a  sketch  in  colors,  if  possible. 
Give  each  boy  a  matinee  ticket  for  some 
other  performance,  and  take  the  parade 
over  a  short  route,  ending  at  the  theatre. 
If  possible,  time  the  parade  so  that  the 
boys  can  go  in  and  use  their  tickets 
then,  leaving  their  carts  outside  on  the 
walk.    Check  the  carts  and  have  some- 


one to  watch  them  while  the  boys,  are 
inside  On  a  traveled  thoroughfare  the 
string  of  express  wagons  will  be  an  ad- 
vertisement all  the  afternoon,  to  say 
nothing  of  the  talk  each  boy  will  make 
while  he  is  preparing  his  entry.  It  will 
be  working  for  you  a  week.  Take  a 
photograph  of  the  line-up  and  show  it  as 
a  slide  the  following  week.  You  can 
get  the  photographer  to  take  the  picture 
free  for  the  sake  of  the  orders  he  will 
obtain. 

Try  a  Tillie  Sale. 

In  country  towns,  get  the  merchants  to 
offer  a  series  of  bargains  for  Tillie 
Morning  to  get  the  country  people  in. 
Co-operate  with  them  on  the  cost  of  a 
joint  circular,  and  use  the  mailing  list 
freely.  If  you  canot  get  the  names  of 
those  on  the  rural  routes,  you  can  ob- 
tain from  the  post  office  the  number 
of  boxes  on  each  route  and  address  one 
to  each  box,  merely  using 

Box  126,  R.  F.  D.,  Mytown. 

Keep  Plugging. 

Do  not  start  your  advertising  cam- 
paign until  you  are  ready  to  keep  it 
going,  but  start  well  in  advance  and  have 
your  campaign  all  mapped  out  so  that 
you  can  spring  something  new  every 
day.  Make  out  a  regular  schedule  of 
advertising,  with  each  day  plotted.  Start 
slowly  and  get  into  the  full  swing  about 
a  week  before  the  showing.  Make  the 
last  seven  days  fairly  hum.  You  have 
something  to  sell  with  which  you  can 
make  good.  In  spite  of  the  fact  that 
this  picture  was  made  several  years  ago, 
it  is  still  first  class  comedy  and  it 
will  please  in  competition  with  the  best 
of  current  comedy  feature  films,  so  plug 
hard,  but  keep  away  from  the  "greatest 
ever"  style  of  advertising.  You  can  say 
plenty  without  using  that  overworked 
phrase,  and  it  will  be  better  to  get  them 
in  with  other  appeals  and  let  them  go 
out  saying  that  it  is  great. 

Book  it  for  a  run.  If  you  are  used  to 
a  daily  change,  try  for  at  least  a  two  day 
run  and  if  possible  run  three  or  longer. 
If  you  get  the  crowd  in  the  first  day, 
they  will  tell  the  rest  of  the  town  to 
come,  but  make  a  noise  to  get  the  first 
crowd  in.  You  cannot  put  on  anything 
and  make  it  sell  itself.  You  must  tell 
what  you  have  and  the  greater  your 
emphasis,  the  greater  your  reward. 

Unless  yofi  use  paper  to  the  limit, 
double  your  usual  order.  Get  it  up  and 
keep  it  up.  Use  plenty  of  cuts  in  the 
newspaper  or  on  throwaways.  There 
are  plenty  of  stills  and  cuts.  Get  as 
many  as  you  can  and  use  them  wher- 
ever^ you  see  a  chance  to  get  them  in. 
Don't  concentrate  on  your  lobby.  Work 
all  over  town.  This  is  one  of  those  pic- 
tures that  will  work  for  you  long  after 
it  leaves  town.  Get  it  over  right  and 
you  can  book  it  back  in  three  months 
and  make  another  clean-up,  with  half 
the  expense. 

Advertisement 


Moss  to  Build  Another  Big  Theatre. 

B.  S.  Moss  announces  that  work  will 
be  begun  at  once  on  his  second  Bronx 
theatre,  with  a  seating  capacity  of  3,500. 
The  playhouse  will  be  constructed  at 
Prospect  avenue  and  161st  street,  with  a 
frontal  of  245  feet,  and  will  be  called 
the  Atlas.  The  policy  will  be  a  combina- 
tion of  vaudeville  and  pictures.  The 
other  new  Moss  Theatre  under  construc- 
tion in  the  Bronx  is  the  Grant,  at  Tre- 
mont  and  Webster  avenues. 


Charlie  Chaplin  "Supported  by — " 

Tou've  seen  that  line  before,  but  look  at  the  finely  upholstered  supports  In 
"Tillie's  Punctured  Romance." 


January  24,  1920 


THE    MOVING   PICTURE  WORLD 


631 


Latest  Reviews  and  Comments 

Conducted  by  Edward  Wei  tzel.  Associate  Editor 


Sidelights  and  Reflections 

ROSCOE  ARBUCKLE'S  latest  com- 
edy, "The  Garage,"  was  shown  at 
four  Broadway  theatres  in  Times 
square  the  week  of  January  11  and  re- 
peated the  success  it  has  made  in  other 
cities.  The  pleasant  things  said  about  it 
in  this  publication's  review  department 
two  weeks  ago  found  an  echo  in  the 
notices  of  the  New  York  daily  papers 
and  no  picture  bearing  the  Arbuckle 
brand  has  ever  packed  more  laughs 
into  two  reels  of  film  fun.  The  novelty 
of  the  subject — the  humorous  mishaps 
incidental  to  running  a  garage,  if  "Fat- 
ty" Arbuckle  and  Buster  Keaton  are 
the  handy  men  about  the  place — gives 
the  comedy  a  good  start.  And  "start- 
ting  something"  and  starting  it  quick  is 
one  of  the  best  things  that  Roscoe  and 
his  rubber  jointed  helper  do  in  the  com- 
edy. 

A  droll  bit  of  satire  is  where  the  two 
man-power  fire  department  put  on  public 
helmets  by  mistake  when  starting  off 
with  the  hose  cart  to  answer  an  alarm, 
run  half  the  way  to  the  fire,  discover  the 
error  in  head  gear  and  race  back  to  the 
fire  house  for  the  proper  helmets. 


"Desert  Gold,"  the  Zane  Grey  story 
presented  by  Benjamin  H.  Hampton  and 
E.  F.  Warner,  was  the  feature  at  the 
Strand  the  week  of  January  11.  E.  K. 
Lincoln,  who  heads  the  cast,  was  evi- 
dently mistaken  by  one  of  the  reviewing 
staff  on  a  morning  paper  for  Elmo  the 
Mighty,  as  reference  was  made  in  the 
article  to  the  way  the  hero  tossed  the 
other  characters  about.  The  Lincoln 
of  the  "Desert  Gold"  cast  has  several 
times  before  been  taken  for  the  crea- 
tor of  "Tarzan  of  the  Apes"  by  members 
of  the  daily  press.  For  their  benefit  the 
information  is  printed  here  that  there 
are  two  Lincolns  in  moving  pictures — 
Elmo  and  E.  K.  The  former  is  the 
strong  man,  a  profession  he  followed  be- 
fore he  became  an  actor  for  the  screen. 


Stage  lighting  is  acknowledged  to  be 
susceptible  of  great  artistic  effect.  So 
also  is  the  lighting  of  the  moving  pic- 
ture. But  the  attempt  to  copy  nature 
can  be  carried  too  far  in  both  cases. 
One  of  the  critics  of  the  daily  press 
takes  exception  to  the  lighting  or 
rather,  want  of  lighting,  in  a  recent  pro- 
duction, and  complains  that  the  moment 
any  of  the  characters  gets  outside  the 
circle  of  light  in  the  center  of  the  scene 
it  is  impossible  to  detect  a  single  facial 
expression. 

But  in  this  case  the  plot  can  be  fol- 
lowed through  the  spoken  words  of  the 
actors.  Screen  moonlight  scenes  of  so 
artistic  a  dimness  that  the  faces  of  the 
actors  are  devoid  of  expression  are 
positively  irritating,  deprived  as  the 
characters  are  of  speech.  The  specta- 
tor pays  his  money  to  see  what  is  going 
on.  WEITZEL. 


^iiitiiiiMliiriiiiiiiiiiiiiiriiiiiiJIIilliniiliiliiiiiiiiiiitiriiiiriiiiiiiiiriiMilliitliriiiilioiillMilliiliiilillllliMiiTiiiiMirit 

I  IIV    THIS    ISSUE.  I 

1  Stronger  Than  Death   (Metro).  1 

I  Other  Men's  Shoes  (Pathe).  1 

i  Haunting       Shadows       (Robertson-  i 

1         Cole).  1 

I  The  Shark  (Fox).  | 

i  The    Beloved    Cheater    (Robertson-  | 

1         Cole).  i 

1  The  Tree  of  Knowledge  (Paramount-  | 

1         Artoraft).  1 

I  The  Whirlwind   (Algood).  | 

=  When  a  Man  Loves  (Vitagraph).  | 

I  Twilight  Baby  (First  National).  | 

I  Starvation  (Frederick  B.  Warner).  = 

I  Greater  Than  Fame  (Selainick).  i 

I  Slaves  of  Pride  (Vitagraph).  § 

1  Pollyanna  (United  Artists).  1 

1  The  Woman  in  the  Suitcase  (Para-  | 

i         mount-Artcraft).  | 

i  Blind  Love  (Gerald  Bacon).  | 

I  Comments.  | 

itiiiiiililiiliiiiiiiiiiiiiiiiijiiiiiiiiiiMMiiiiiiiiiiiiiiiiiilllilililiiiiiiiiiiii  FiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiMiirT 

"Stronger  Than  Death" 

Metro  Presents  Nazimova  at  Her  Best 
in  a  Superbly  Pictured  Story  of 
India. 

Reviewed  by  Louis  Reeves  Harrison. 

THE  resistless  power  of  true  love 
is  the  theme  of  "Stronger  Than 
Death,"  derived  from  a  novel  by 
I.  A.  R.  Wylie,  one  of  the  best  dramatic 
spectacles  yet  produced  by  Metro.  The 
whole  is  impressive  as  a  work  of  decora- 
tive imagination  without  loss  of  balance 
in  sentiment  and  subject.  It  is  interest- 
ing because  Nazimova  makes  it  so.  In- 
stead of  posing  as  a  meaningless  crea- 
ture of  destiny,  she  shows  us  the  heart 
of  a  woman.  In  a  massive  pictorial 
background  that  is  a  triumph  of  hand 
and  eye,  she  uncovers  a  spiritual  strug- 
gle, one  of  the  greatest  in  drama,  that 
with  self. 

In  the  role  of  a  frail  woman  who  haS' 
found  her  strength  unequal  to  her  ambi- 
tion, Nazimova  appears  to  be  wrapped 
in  a  veil  of  lassitude,  oppressed  by  mel- 
ancholy, resigned  to  her  fate.  In  society 
she  only  permits  herself  an  occasional 
delicate  little  smile.  She  resents  insult 
with  gentle  calm:,  instead  of  with  tragic 
bitterness,  but  standing  her  ground  with 
flawless  dignity.  Even  when  almost  over- 
whelmed by  a  tumultuous  rush  of  sensa- 
tions she  is  only  demure  and  dimly  ap- 
pealing, meeting  the  real  emergencies 
with  mere  quiet  resolution. 

All  this  constitutes  a  most  difficult 
impersonation.  It  may,  therefore,  be 
justly  said  that  the  subleties  and  refine- 
ments of  Nazimova's  acting  in  "Stronger 
Than  Death"  surpasses  any  screen  reve- 
lation she  has  hitherto  made  of  her- 
self. They  are  an  inspiration  in  the  art 
of  emotional  expression. 

Prominent  in  the  strong  supporting 
cast  is  Charles  W.  French,  as  the  hard 
old  British  Commandant  of  Indian 
troops;  Charles  Bryant,  as  a  noble  type 
of  English  officer,  and  Herbert  Pryor  in 
the  role  of  an  artistically  repellant 
half  caste.  These  impersonations  stand 
out  clearly  and  in  powerful  contrast  to 
the  varied  personalities. 

As  a  massive  creation,  rich  in  back- 


grounds, imbued  with  romantic  sugges- 
tion and  a  delight  to  appreciative  vision, 
"Stronger  Than  Death"  has  been  rarely 
equalled.  Also  is  this  particularly  true 
in  the  case  of  a  marvel  of  scenic  con- 
struction, the  splendid  reproduction  of 
an  Indian  Temple  of  Vishnu.  The  di- 
rectors have  thus  united  their  impres- 
sions of  glamour  and  truth.  This  unity, 
with  the  mood  of  the  story,  provides  a 
solid  foundation  for  what  is  personal — 
and  therefore  vital.  The  whole  seven 
reels  provide  an  engrossing  entertain- 
ment which  will  be  enshrined  among 
classics  of  the  screen. 

Cast. 

Sigrid    Fersen  Nazimova 

Major  Tristram  Boucicault .  Charles  Bryant 
Colonel  Boucipault  ....Charles  W.  French 

Mr.«.  Boucicault  Margaret  McWado 

James    Barclay'   Herbert  Prior 

The  Rev.  Mr.  Meredith   .W.  H.  Orlamond 

Mrs.   Smithers    Millie  Davenport 

Ayeshi   Bhogwan  Singh 

Vahana   Henry  Harmon 

Novel  by  I.  A.  R.  Wylie. 
Scenario    by    Charles  Bryant. 
Directed  by  Herbert  Blache  and  Charles 
Bryant. 

Maxwell  Karger  Director-General. 

The  Story. 

"Stronger  Than  Death"  refers  to  the 
love  of  a  true-hearted  woman.  So  believed 
Major  Tristram  Boucicault  of  a  British 
India  station,  while  attempting  single- 
handed  to  save  a  cholera-infected  dis- 
trict. This  effort  had  made  him  known 
as  the  "Hermit  Doctor."  It  had  also  at- 
tracted the  attention  of  Sigrid  Persen,  a 
music-hall  dancer  of  London  and  Paris, 
who  was  visiiing  the  India  station  for  two 
reasons.  One  was  she  had  been  forbidden 
to  dance  because  of  heart  trouble.  An- 
other was  the  necessity  of  getting  a  rich 
husband. 

The  Major  was  poor,  but  Sigrid  became 
deeply  interested  in  him.  His  courage 
and  many  tendernesses  to  helpless  human 
beings  and  dumb  brutes  appealed  to  her. 
Almost  in  pursuit  of  him  she  dared  visit 
the  cholera-infected  district  near  a  fam- 
ous old  Vishnu  Temple.  In  spite  of  Bou- 
cicault's  protests,  she  insists  upon  seeing 
the  interior  of  his  home.  He  warns  her 
that  it  will  be  an  unsought  confession. 
Among  his  dearly-loved  books  and  cher- 
ished souvenirs  of  London  she  linds  a 
picture  of  herself  enshrined.  She  is  deep- 
ly touched  to  find  that  he  has  long  secret- 
ly loved  her,  A  hopeless  love  springs 
up  in  their  hearts.  Sigrid  realizes  that 
marriage  is  practically  impossible,  but 
she  begs  the  Major  to  preserve  his  best 
ideals  of  her,  half  admitting  that  she 
must  wed  to  keep  body  and  soul  together. 
He  accepts  the  situation  with  fortitude, 
and  she  returns  to  the  station,  where  she 
is  already  being  persecuted  with  atten- 
tions from  an  enormously  wealthy  half- 
caste,  James  Barclay.  She  repels  this 
obnoxious  suitor  until  Boucicault  knocks 
down  the  commandmant,  his  own  father, 
because  of  brutality  to  his  mother.  Only 
Barclay  has  witnessed  the  assault,  which 
means  court-martial  and  disgrace. 

The  half-caste  makes  marriage  the  price 
of  his  silence  and  Sigrid  weds  him  under 
condition  that  they  are  to  keep  apart 
except  in  society.  The  amorous  Barclay 
locks  himself  in  the  wedding  apartment 


632 


THE    MOVING    PICTURE  WORLD 


January  24,  1920 


with  his  wife,  but  she  holds  him  at  bay 
the  night  long  by  a  pistol  point.  In  retali- 
ation, he.  heads  an  insurrection  and  cor- 
rupts the  native  soldiers  with  large  sums 
of  money.  Sigrid  goes  to  the  Temple 
where  fanatical  natives  have  gathered 
and  there  dances,  causing  them  to  believe 
she  is  the  promised  bride  of  Vishnu.  Her 
dancing,  that  of  sure  death  for  her  in 
the  end,  holds  the  natives  while  Bouci- 
cault  goes  to  warn  the  station  command- 
ant and  restore  the  morale  of  the  Indian 
troops. 

Sigrid  is  about  to  be  sacrificed  by  the 
high  priest,  when  he  is  shot  by  the  half- 
caste.  The  latter  is  overcome  and  killed 
just  as  the  Major  returns  with  the  troops. 
Sigrid  has  expected  death.  She  sinks 
down,  overcome.  When  she  awakes  it  is 
in  the  arms  of  the  man  she  truly  loves, 
who  will  ever  safeguard  and  cherish  her 
and  her  love  which  has  proved  stronger 
than  death  itself. 

Progrnm     and     Exploitation  CatchlineH: 

Artistic  Production  Starring  Nazimova 
in  Superbly  Pictured  Story  of  India. 

Gripping  Story  of  Love,  Intrigue  and 
Conflict  in  This  Latest  Nazimova  Pro- 
duction. 

Engrossing  Story  of  How  a  Dancer's 
Sacrifice  Saved  a  Village  from  Mas- 
sacre— See    Nazimova    in  "Stronger 
Than  Death." 
See  Nazimova  in  "Stronger  Than  Death" 
— A  Beautiful  Love  Story  With  the  At- 
mosphere of  India  as  the  Background. 
Kxploitntion  Angles:  You  have  only  one 
angle   here — Nazimova.     Her  productions 
stand  for  all  else  the  story  -is.    Make  full 
use  of  the  fact  that  this  is  a  wonderful 
proouction    and   a    remarkably    well  told 
story,  but  maKC  it  always  Nazomiva.  Get 
her  over  with  every  means  at  your  com- 
mand, from  lithographs  to  word  of  mouth. 
Start  well  in  advance  and  keep  up  a  con- 
stant campaign. 


"Other  Men's  Shoes" 

Seven-Part     Pathe     Release  Features 
Crauford  Kent  in  Pleasing  Double 
Role. 

Reviewed  by  Robert  C.  McElravy. 

AN  entertaining  story  interest  is 
found  in  this  seven-part  Pathe  re- 
lease, produced  by  Edgar  Lewis 
from  a  novel  by  Andrew  Soutar,  under 
the  title  of  "Other  Men's  Shoes."  It 
is  not  particularly  strong  in  drama  at 
the  opening  situation,  but  moves  with  a 
gradually  increasing  interest,  and  while 
it  might  have  been  told  in  a  less  number 
of  reels,  it  is  interesting  and  enjoyable 
as  it  is.  The  closing  scenes  are  quite 
melodramatic. 

Craufurd  Kent  plays  a  double  role, 
that  of  Stephen  Browning  and  his  twin 
brother,  James.  Stephen  is  a  young  min- 
ister who  is  something  of  a  wea'  ling 
physically.  James,  on  the  other  hand, 
is  a  fellow  of  more  buoyant  tempera- 
ment and  has  plenty  of  courage.  James 
appears  in  the  village  of  Montvi"e  ji":t 
as  the  young  minister  is  taken  ill.  He 
proceeds  to  substitute  himself  for  his 
ailing  brother  and  work<:  some  needed 
reforms  in  the  comrtiunity. 

This  plot,  which  has  had  at  least  one 
very  similar  predecessor,  offers  many 
opportunities  for  comedy.  These  op- 
portunities are  taken  advantage  of  in 
this  production,  particularly  as  recjards 
the  reform  of  the  drunkard,  Paget,  who 
later  becomes  Jame's  greatest  admirer. 
Irene  Boyle  is  attractive  in  the  role  of 
the  heroine,  who  first  loves  the  minister, 
and  after  his  death,  the  brother  James. 
Harold  Forshay  and  John  P.  Wade  play 
the  roles  of  the  villains  acceptably. 
Cast. 

Stephen  Browning   Craufurd  Kent 

Irene  Manton   Irene  Boyle 


Dr.   Manton   Stephen  Gratton 

Marion  Browning   Jean  Armour 

Jacob  Dreener   Harold  Forshay 

Raphael  Creeke   John  P.  Wade 

Paget   Phil  Sanford 

"Doady"  Bobby  Connelly 

Story  by  Andrew  Soutar. 
Directed  by  Edgar  Lewis. 
Tlie  Story. 

James  Browning,  in  "Other  Men's  Shoes," 
serves  a  term  in  prison  for  borrowing 
money  from  a  payroll  fund  to  lend  to  a 
friend  who  had  lied  to  him  about  having 
a  sick  wife  and  child.  On  his  release  from 
prison,  James  goes  to  the  village  of  Mont- 
ville.  where  his  twin  brother,  Stephen,  is 
minister  of  a  small  church.  Stephen  is 
not  strong  physically,  and  is  so  weighted 
down  by  the  cares  of  his  parish  that  he  is 
ill  when  James  appears. 

.\fter  hearing  from  their  sister,  Marion, 
some  of  Stephen's  trials,  James  decides  to 
act  as  the  minister's  substitute.  He  does 
this  succesfully.  and  after  Stephen  goes 
to  a  neighboring  farm  to  recuperate, 
James  carries  out  some  vigorous  reforms. 
Marion  tells  Stephen's  sweetheart,  Irene 
Manton  ,of  the  substitution  and  she  aids 
James  in  his  undertakings. 

James  soon  comes  in  contact  with  Rap- 
hael Creeke,  the  local  man  of  wealth,  who 


iiiiiiiiiijiiiiiiiiiiiiiinimiiiuHnli 


Life  Renewed 

A  dram;ai<-  mojn.  nt  in  Xazimova's  Metro, 
"Stronger  Than  Death." 

iiiiiMiiiniii  II  null  II  iiiiiiiiiiiiiiii  II  iiiiiiiiiiii  iiiiiiiiiiiiiii  

also  loves  Irene.  Creeke  conspires  to 
have  the  minister's  charge  taken  away 
from  him,  but  James  defeats  this  scheme. 
Stephen  is  murdered  by  a  tool  of  Creeke's 
and  James  brings  the  crime  home  to  the 
conspirators.  Irene's  love  later  turns  to 
James. 

Program     and     Exploitation  Catclilinen: 

"Other  Men's  Shoes"  Features  Craufurd 
Kent  in  Dual  Role  Story  That  Will 

Please. 

Can    You    Fill    "Other    Men's  Shoes"? 
Craufurd  Kent  Does  in  This  Inspiring 
Tale    of    How    a    Courageous  Young 
Man  Fought  for  His  Minister  Brother. 
See  Craufurd  Kent  in  Dual  Role  Char- 
acterization in  This  Drama  of  Heart 
Revelation  :"Other  Men's  Shoes." 
Ii'.xiiloitation    .Anglpji:    Try    to    sell  the 
story  of  this.    You  can  get  a  good  appeal 
with  the  ex-convict  acting  as  a  ministerial 
substitute.     Lay   that   angle   heavily.  A 
week  or  so  before  the  showing  offer  a  free 
matinee  ticket  for  some  dull  afternoon  to 
any  boy  who  will  bring  an  old  man's  shoe 
to  the  theatre.    String  the  shoes  thus  ac- 
quired in  the  lobby  for  a  display  for  this 
story.     You  can  probably  dispose  of  the 
shoes  to  advantage  when  you  have  done. 
You  can  also  hook  up  with  shoe  stores  on 
this   play    or   even    work    a  combination 
advertisement  on  it. 


"Haunting  Shadows" 

H.  B.  Warner  Scores  Big  in  Hampton 
Adaption  of  Meridith  Nicholson 
Story. 

Reviewed  by  Margaret  I.  MacDonald. 

THE  second  attempt  to  film  the 
Meridith  Nicholson  story  "The 
House  of  a  Thousand  Candles" 
proves  beyond  a  doubt  that  it  is  ad- 
mirably suited  to  screen  requirements. 
In  addition  to  the  advantages  of  a  good 
story  the  star,  H.  B.  Warner,  gives  an 
unusually  meritorious  performance.  His 
portrayal  of  the  character  of  John  Glen- 
arm  is  polished,  and  there  is  no  lost  mo- 
tion in  comedy  significance.  The  direc- 
tor and  his  players  have  succeeded  well 
in  putting  acfoss  the  intention  of  the 
story. 

The  production  has  excellent  drawing 
qualities.  It  breathes  an  atmosphere 
which  is  a  happy  combination  of  mys- 
tery, comedy  and  melodrama.  The  big, 
lone  house  of  "grandpa"  Glenarm,  with 
its  creaking  stairways,  underground  pas- 
sages, and,  withal,  its  happy,  up-to-date 
inmate,  John  Glenarm  the  younger,  has 
a  charm  alluring  to  both  young  and  old.' 
The  settings  of  the  picture  are  in  excel- 
lent taste,  and  its  out-door  locations 
are  attractive. 

Caat. 

John  Glenarm,  Jr  H.  B.  Warner 

Marian  Devereux. ,  .Marguerite  Livingston 

Bates   Charles  Mailes 

Pickering   Edward  Pell 

Morgan   Frank  Lanning 

Rev.  Paul  Stoddard   Henry  Kendall 

Gladys    Armstrong   Patricia  Fox 

Sister  Theresa   Florence  Oberle 

John  Glenarm,  Sr  Charles  French 

Adapted  from  "The  House  of  a  Thousand 
Candles"  by  Meredith  Nicholson. 
Direction  by  Henry  King. 
Length  about  5.000  feet. 

The  Story. 

In  "Haunting  Shadows"  John  Glenarm, 
Jr.,  goes  to  live  in  the  Indiana  home  of 
his  supposedly  deceased  grandfather.  In 
compliance  with  a  clasue  of  the  will  which 
stipuated  that  in  order  to  gain  his  inherit- 
ance he  should  reside  in  the  old  house  for 
a  space  of  one  year,  but  is  not  prepared  for 
the  exciting  events  that  are  to  be  staged 
for  his  benefit.  In  the  event  of  the  young 
man's  failure  to  remain  the  allotted  time 
in  the  house  Marion  Devereux,  a  young 
school  teacher,  in  whom  his  grandfather 
had  taken  a  great  interest  and  who  Is  sta- 
tioned at  a  school  for  girls  next  door  to 
the  Glenarm  mansion,  Is  to  Inherit  the 
Glenarm  estate. 

Bates,  the  family  butler  and  only  pres- 
ent occupant  of  the  house,  receive^  John 
Glenarm,  Jr.,  after  the  manner  of  the 
perfect  servant,  and  appears  not  to  be  In 
the  least  surprised  when  a  bullet  smashes 
the  wineglass  which  his  young  m.Tster  Is 
raising  to  his  lip.  In  the  lonely  old  man- 
sion things  happen  In  rapid  sequence,  while 
Glenarm  apparently  undaunted,  finds  a 
keen  enjoyment  in  trying  to  solve  the  mys- 
tery of  ghostly  visitations,  as  well  as  in- 
cidents of  startling  realism,  such  as  pur- 
suing a  frequent  visitor  armed  with  lant- 
ern and  hammer,  through  underground 
passages,  whose  exits  lead  to  unexpected 
places. 

Interwined  with  the  mysteries  of  the 
situation  is  a  rapidly  developing  love  story 
between  Marian  Devereux  and  John  Glen- 
arm. Finally,  In  defiance  of  the  threat  In 
his  grandfather's  will.  Glenarm  follows 
Marian  to  the  city,  yhere  she  goes  to  visit 
a  friend,  and  on  his  return  he  is  forced 
into  a  fight  for  possession  by  one  Picker- 
ing, an  unscrupulous  lawyer,  who  Is  try- 
ing to  cover  his  own  Indebtedness  by  an 
assumed  Interest  In  the  affairs  of  Marian 
Devereux.  At  the  climax  of  the  flght  a 
door  opens,  and  John  Glenarm,  Sr..  enters 


January  24,  1920 


THE   MOVING    PICTURE  WORLD 


633 


with  Marian,  puts  things  to  rights,  and 
helps  to  bring  the  romance  of  the  young 
people  to  a  climax. 

Progrram     nnd     Bxploitatlon  Cntchllnest 

H.    B.    Warner    Injects    His  Engaging 
Personality  Into  This  Thrilling  Mys- 
tery Drama. 
Story  of  a  Supposedly  Dead  Man  Who 
Suddenly  Appears  and  Stops  a  Bad 
Band  of  Crooks. 
Would  You  Be  Contented  If  You  Lived 
In  a  Haunted  House?    H.  B.  Warner 
Has    to    in    "Haunting    Shadows"  in 
Order  to  Win  His  Inheritance. 
Thrilling  Film  Version  of  Great  Mystery 
Story,    "The    House    of    a  Thousand 
Candles,"  Adapted  to  the  Screen  Star- 
ring H.  B.  Warner. 
Exploitation  AdkIch:  Next  to  Mr.  Warner 
make  your  appeal  with  the  fact  that  this 
play  Is  taken  from  "The  House  of  a  Thou- 
sand  Candles."     The    original    title  will 
work  hard  for  you.     Play  it  up  as  "an 
exciting  ghost  story  without  a  ghost,"  and 
make    allusions    to    the    mystery  angle. 
Make  a  strong  campaign,  for  all  you  can 
sell  to  advantage. 


"The  Shark" 

Five-Reel  Fox  Subject  Features  George 
Walsh  in  Stirring  Deep  Sea  Melo- 
drama. 

Reviewed  by  Robert  C.  McElravy. 

MELODRAMATIC  action  is  the  pre- 
dominating feature  of  this  five- 
reel  Fox  subject,  entitled  "The 
Shark."  It  gives  a  remarkably  vivid  pic- 
ture of  the  seamy  side  of  life,  both  on 
board  the  tramp  schooner,  Aurora,  and 
in  the  wine  room  scenes  on  shore.  The 
characterizations  are  excellent  examples 
of  the  brutal,  predatory  type  of  men 
for  the  most  part,  the  heroine  and  her 
friends  alone  offering  what  might  be 
termed  a  normal  contrast. 

George  Walsh  finds  a  very  interesting 
role  in  the  part  of  "The  Shark."  He 
first  appears  as  a  common  sailor  on  the 
oil  tramp  schooner,  where  Captain  San- 
chez rules  with  iron  hand.  ^Viiliam  G. 
Naily  plays  the  latter  role  to  the  life. 
The  hero  in  due  time  visits  the  shore 
with  Sanchez,  where  the  latter  abducts 
a  girl,  Doris  Selby,  who  is  on  a  slumming 
expedition  with  her  friends.  Mary  Hall 
is  appealing  in  the  role  of  Doris. 

The  big  melodramatic  moments  occur 
in  the  wine  room,  following  the  abduc- 
tion, and  later  on  board  the  Aurora, 
where  The  Shark  battles  for  the  life  and 
honor  of  Doris.  The  vessel  catches  fire 
and  all  hands  plunge  into  the  sea.  The 
Shark  and  Doris  are  picked  up,  after 
clinging  for  hours  to  a  floating  spar, 
and  the  usual  love  afifair  follows. 

The  subject  as  a  whole  is  strong  in 
characterization  and  continuity.  It  con- 
tains a  good  deal  of  sheer  brutality,  but 
convinces  by  its  realism. 

Cast. 

Shark  Rawley  George  Walsh 

Doris  Selby  Mary  Hall 

Rodman  Selby  Robert  Broderick 

Sanchez  William   G.  Nally 

Hump  Logan  James  Mack 

Juan  Najera  Henry  Pemberton 

Carlotta  Marie  Pagano 

Story  and  Scenario  by  Thomas  F.  Fallon. 
Directed  by  Dell  Henderson. 
Photographed  by  Joe  Ruttenberg. 

The  Story. 

Shark  Rawley,  hero  of  "The  Shark,"  is 
a  common  sailor  on  board  the  tramp 
schooner,  Aurora,  presided  over  by  a  bru- 
tal captain  named  Sanchez.  The  latter 
respects  The  Shark  because  of  his  physical 
prowess,  and  when  the  vessel  reaches 
shore  invites  the  sailor  to  accompany  him 
to  a  certain  wine  room.  In  this  place  they 
meet  many  fast  women,  but  The  Shark 


does  not  care  much  for  women  since  he 
had  become  emljittered  by  an  unhappy 
love  affair. 

During  the  evening  a  slumming  party, 
consisting  of  a  society  girl  named  Doris 
Selby  and  her  friends,  drifts  into  the  wine 
room.  The  girl  is  spotted  by  some  of  the 
predatory  characters  who  infest  the  place 
and  lured  into  a  small  room.  Here  she  is 
followed  by  a  Jealous  girl,  who  tells  her 
to  flee  through  a  cellarway  or  she  will  be 
kidnapped.  Doris  acts  on  this  advice,  but 
in  fleeing  from  one  set  of  rascals  she 
runs  into  the  arms  of  Captain  Sanchez, 
who  is  waiting  outside  for  her. 

Sanchez  carries  Doris  to  the  Aurora, 
where  he  hastily  calls  up  his  crew  and 
casts  off.  The  Shark  arrives  at  the  dock 
as  the  Aurora  Is  leaving.  He  catches  the 
vessel,  by  means  of  a  small  boat,  and  once 
on  board  gives  battle  for  the  possession  of 
Doris.  The  vessel  is  consumed  by  Are,  but 
The  Shark  saves  Doris  and  wins  her  love. 
Program  and  Exploitation  Catchlines: 
See  Athletic  George  Walsh  in  a  Stirring 

Deep  Sea  Melodrama — "The  Shark." 
See  the  Terrific  Hand  to  Hand  Battle 

When  the  Hero  Battles  for  the  Honor 

of  the  Girl  He  Loves. 

IIMIl  lull  llllllllllllMltlllllllllllllllOIIIIIIIIIIIIIIIIIIIIMIIIItllllMIIIIIIIIMIIIIIIIIIIIIIIIIIIIMIIIIIIIIUtlllllllll 


When  Man  to  Man" 


George    Walsh    battles    well    In    his  Fox 
drama,    "The  Shark." 


Fast  Moving  Melodrama  Starrijig  George 

Walsh  in  Story  of  the  High  Seas. 
Gripping   Melodrama    of   the    Sea  with 
George  Walsh  as  the  Fighting,  Roving 
Hero  in  "The  Shark." 
Exploitation    Angles:      Feature  Walsh 
and  get  interest  in  the  story  by  telling 
its  general  character.    If  you  want  to  go 
stronger,  use  such  lines  as  "like  a  ro- 
mance by  Jack  London,"  and  "With  the 
salty  tang  of  the  seven  seas"  to  empha- 
size the  deep  water  angle. 


"The  Beloved  Cheater" 

Robertson-Cole   Release,   Starring  Lew 
Cody,  is  a  Weil-Turned  Comedy. 

Reviewed  by  Jane  McCloskey. 

IN  our  opinion  this  is  a  good  picture. 
It  is  not  without  its  faults  of  direc- 
tion and  padding,  of  course  ;  but  there 
is  a  novelty  of  treatment  to  an  old 
theme  that  is  most  refreshing.  The  story 
is  spun  from  the  "other  man's"  view- 
point— a  scheme  that  isn't  used  once  in 
thirty  pictures  of  this  character,  and  it 
certainly  is  successful  in  working  up 
sympathy  for  a  man  who  at  first  seems 
to  be  an  empty-headed  gentleman-vamp. 
Lew  Cody's  charms  hardly  supply  the 


death-dealing  fascination  attributed  to 
them,  but  he  acts  with  a  deal  of  suiety 
and  good  taste,  and  he  does  lord  it  over 
his  elaborate  establishment  with  an 
easy  grace,  as  if  it  belonged  to  him. 
Eileen  Percy  as  Eulalie  Morgan  is  a  girl- 
ish picture,  but  her  acting  is  stiff  and  too 
obviously  directed.  Jack  Mower  as  IC  ng- 
don  Challoner  plays  a  hard  part  well,  in- 
terpreting the  quick  embarrassment  and 
hot-headed  desperation  commonly  cred- 
ited to  youth,  with  a  natural,  realistic 
manner. 

The  plot  is  cleverly  put  together,  and 
Eulalie's  wanderings  through  Bruce's 
house  have  a  most  decided  element  of 
suspense  in  them.  Besides  all  that,  the 
play  introduces  a  note  of  humor  that, 
treated  carefully  and  not  overdone, 
lends  to  it  just  about  the  right  flavor 
of  satire. 

Cast. 

Bruce  Sands  Lew  Cody 

Eulalie  Morgan  Eileen  Percy 

Dorothy  Sands  Doris  Pawn 

Kingdon   Challoner  Jack  Mower 

Mrs.  Thorndyke-Brook  Alice  Fleming 

Mr.  Challoner  Frederick  Vroom 

Mr.  Morgan  Andrew  Robeson 

Wang   Himself 

Supervision  of  Louis  J.  Gasnier. 
Directed  by  Wm  Christy  Cabanne 
Photography  by  J.  A.  Durbray. 
Length,   4,521  feet. 

The  Story. 

"The  Beloved  Cheater"  opens  In  the 
home  of  Bruce  Sands,  a  notorious  heart- 
breaker.  He  Is  so  accomplished  that  he 
devotes  an  alcove  in  his  reception  hail  to 
"trophies  of  war."  Among  his  older 
friends  Is  Mrs.  Thorndyke  Fleming,  whose 
niece,  Eulalie  Morgan,  Is  an  attractive  girl 
but  an  ardent  member  of  the  "Anti-Kiss 
Cult."  Her  devoted  swain,  Kingdon  Chal- 
loner, tries  to  combat  her  unsociable  creed, 
and  although  she  consents  to  their  en- 
gagement, it  is  on  condition  that  he  stand 
by  the  letter  of  her  law.  Mrs.  Fleming 
gives  a  dinner  In  honor  of  the  couple, 
which  Bruce  Sands  attends. 

After  the  guests  leave  the  table  Chal- 
loner appeals  to  Sands  as  an  amateur  to 
an  expert,  to  show  him  how  to  break  his 
high-<minded  fiancee  of  her  resolution. 
They  agree  that  Sands  shall  go  Into  the 
room  where  Eulalie  happens  to  be  reading 
alone,  turn  the  light  off  suddenly,  kiss  her 
and  retreat  in  time  for  Kingdon  to  take 
his  place  when  the  light  goes  up.  The  plot 
goes  through.  Eulalie  finds  herself 
pleased  with  a  new  sensation,  but  King- 
don's  inexperienced  attempt  at  following 
up  the  advantage  Sands  had  gained,  falls 
liopelessly  flat,  and  the  girl  realizes  that 
she  has  been  kissed  by  someone  else. 

Also  she  notices  that  Kingdon's  button- 
hole flower  Is  Intact,  while  she  holds  In 
her  hands  the  crushed  petals  of  a  flower 
she  had  grasped  in  the  dark.  Her  search 
for  the  torn  other  half  leads  her  to  Bruce. 
They  are  both  rather  carried  away  by  the 
sentimental  intensity  of  the  moment,  and 
when  Challoner  rudely  interrupts  with  ac- 
cusations, Eulalie  breaks  her  engagement 
with  him,  believing  she  is  in  love  with 
Sands. 

Challoner  threatens  to  kill  the  ursurper, 
but  Eulalie  sees  him  go  off  in  his  car  and 
reaches  Sands'  home  first;  he,  however, 
realizes  her  danger  and  knowing  that  her 
best  happiness  lies  with  Kingdon,  soothes 
her  excitement  and  starts  her  back  home. 
But  she  is  a  moment  late  in  starting  and 
sees  her  aunt,  Kingdon  and  his  father 
approaching.  She  darts  back  in  to  the 
house  and  there  ensues  a  merry  chase  In 
her  efforts  to  avoid  detection.  Matters 
are  finally  cleared  up.  Kingdon  learns 
enough  "cave  man  stuff"  to  prosper  his 
suit,  and  Bruce  Is  left  alone  with  his 
memories  and  a  few  more  "trophies  of 
war." 

Progrram     and     Exploitation  CatchUneai 

See  Lew  Cody  In  "The  Beloved  Cheater" 


634 


THE   MOVING   PICTURE  WORLD 


January  24,  1920 


and  Learn  the  Art  of  Kissing. 
Luxurious    Production     Depicting  the 

Fifty  Odd  Varieties  of  Love. 
Excellent  Comedy  Drama  Which  Dwells 

on  the  Art  of  Kissing,  Features  Lew 

Cody. 

A  Kiss  so  Fine  Makes  a  Fellow  Want 
Nine — See  Lew  Cody  as  "The  Beloved 
Cheater" — a  Drama  of  Kisses. 
Exploitation  Angles:    Back  up  the  star 
with  snappy  sentences  about  the  story. 
Start  off  by  announcing  that  on  a  given 
date  there  will  be  an  illustrated  lecture  on 
kissing  by  an  expert.    Get  them  Interested 
in  this  and  go  on  to  a  more  definite  talk. 
Use  "kissing  bugs"  for  attractors  on  win- 
dow cards  and  try  a  "my  best  kiss"  con- 
test, printing  or  posting  in  the  lobby  the 
best  letters  received. 

"The  Tree  of  Knowledge" 

Paramount-Artcraft     Presents  Robert 
Warwick  in  An  Artistic  Adaptation 
from  the  Play  by  R.  C.  Carton. 

Reviewed  by  Louis  Reeves  Harrison. 

THE  Tree  of  Knowledge"  is  a  drama 
of  man's  attitude  toward  the  way- 
ward woman.  It  shows  the  results 
of  an  experience  men  seek  with  worldly 
women,  though  not  for  purposes  of  en- 
lightenment. The  Paramount  product 
artistically  sets  forth  that  each  such 
experience  may  add  to  a  man's  knowl- 
edge of  the  subject,  but  not  to  his  good 
judgment.  In  a  legendary  prologue 
there  is  given  a  brief  view  of  Adam's 
encounter  with  the  original  vamp.  Theo- 
dore KoslofT,  famous  Russian  dancer, 
impersonates  Adam  and  seductive 
Yvonne  Gardelle  charms  as  Eve.  Both 
are  graceful  and  interesting  personal- 
ities. 

Robert  Warwick  plays  the  difficult 
role  of  a  man  who  mixes  in  and  tries 
to  arrange  matters  for  his  friends,  and 
he  performs  with  both  dignity  and  force. 
Kathlyn  Williams  is  intense  in  her  un- 
sympathetic part  of  the  modern  Lilith. 
Her  appeal  is  not  through  affected  in- 
nocence. She  represents  a  highly  in- 
telligent type  of  the  calculating  woman. 
She  is  a  tigress  who  barely  hides  her 
claws,  and  whose  ferocity  burns  in  fierce 
eyes.  The  rest  of  the  cast  measures  up 
to  the  interesting  performance  of  these 
two  stars. 

There  are  some  romantic  and  beauti- 
fully pictured  exteriors,  both  in  the 
prologue  and  in  the  main  story.  All  these 
values  and  the  appreciation  shown  by  a 
crowded  house  at  the  Rialto  sum  up  in 
ranking  "The  Tree  of  Knowledge"  as  a 
product  generally  and  generously  good. 

Cast. 

Prologue: 

Adam  Theodore  Kosloff 

Lilith  Yvonne  Gardelle 

Story: 

Nigel   Stanyon  Robert  Warwick 

Belle  Kathlyn  Williams 

Monica  Wanda  Hawley 

Brian  Tom  Forman 

Sir  Mostyn  Hollingsworth.  ..  .Winter  Hall 

Loftus   Roupell  Irving  Cummings 

Mrs.  Stanyon  Loyola  O'Connor 

The  Baron  Clarence  Geldart 

Swedle  William  Brown 

Story  by  R.  C.  Carton. 
Scenario  by  Margaret  TurnbuU. 
Directed  by  William  C.  De  Mllle. 
The  Story. 
"The  Tree  of  Knowledge"  relates  to  the 
fortunes  of  Nigel  Stanyon.  a  young  Eng- 
lishman of  liberal  education  and  limited 
means.     He  falls   a  victim   to   wiles  of 
beautiful  "Belle,"  a  siren  of  many  con- 
quests, and  spends  all  his  money  on  her. 
She  has  deserted  him  for  a  wealthy  ad- 
mirer when  he  is  found  by  his  friend, 
Brian  Hollingsworth,  and  given  new  op- 
portunity In  the  management  of  a  large 
estate. 


Nigel  now  turns  to  a  charming  girl, 
Monica,  and  falls  In  lote  with  her.  He 
is  advised  by  his  mother  and  by  a  neigh- 
boring young  sport  by  the  name  of  Rou- 
pelle  to  wed  Monica,  but  he  deeply  re- 
grets his  affair  with  Belle  and  so  con- 
fesses to  Roupelle.  Both  Nigel  and  Rou- 
pelle  are  staggered  one  day  when  Brian 
brings  home  a  lady  he  has  just  wed,  who 
is  none  other  than  the  notorious  "Belle." 
She  has  married  Brian  for  his  supposed 
wealth,  but  she  turns  on  him  bitterly 
when  she  discovers  that  the  estate  Is  badly 
involved. 

Nigel's  position,  because  of  his  former 
relations  with  Brian's  wife,  becomes  so 
dIfHcult  that  he  resigns,  but  he  Is  per- 
suaded to  remain.  He  does  this  largely 
for  the  sake  of  Brian's  happiness,  to  pro- 
tect his  wife  from  the  advances  of  sporty 
Rouvelle.  Brian  discovers  that  his  wife 
has  had  an  affair  with  some  other  man 
before  she  married  him  and  declares  to 
Nigel  that  he  will  kill  that  man.  He  then 
leaves  home  on  a  business  trip.  Nigel 
learns  that  Belle  is  about  to  elope  with 
Rouvelle,  giving  the  latter  a  signal  by 
turning  down  a  parlor  lamp.  He  inter- 
feres and  a  violent  struggle  follows  be- 
tween him  and  Belle. 

Brian   unexpectedly  returns,   and  Belle 


The   Cue   to  Exit 

Given  Robert  Warwick  a  la  Kathlyn  Wil- 
lims   in   Artcraft's   "The   Tree  of 
Knowledge." 


denounces  Nigel  as  the  man  who  ruined 
her  life.  Nigel  leaves.  Belle  gives  her 
despairing  husband  a  sleeping  dose  and 
escapes  with  Rouvelle.  She  thus  passes 
out  of  the  lives  of  Nigel  and  Brian  for- 
ever. Brian  realizes  next  day  that  he  has 
wronged  Nigel  and  helps  to  restore  his 
fortunes,  making  it  possible  for  him  to 
wed  Monica  and  enjoy  the  happiness  he 
has  long  deserved. 

Program     and     Exploitation  Catchllnea: 

Climb  "The  Tree  of  Knowledge"  with 
Robert  Warwick  and  See  His  Escapade 
in  the  Garden  of  Love. 

The  Story  of  a  Woman  Who  Wrecked 
a  Man's  Life  and  Was  Waiting  for 
Another  Dupe  to  Come.  The  First 
Returned  and  Was  Choking  Her  When 
— For  This  Inspiring  Story  See  "The 
Tree  of  Knowledge"  Starring  Robert 
Warwick. 

Exploitation  Angrles:  Play  up  Warwick 
and  get  interest  for  the  title.  Rear  a 
tree  of  knowledge  In  your  lobby,  the 
"leaves"  consisting  of  a  few  green  vines 
and  a  sheaf  of  heralds  or  throwaways  with 
an  invitation  to  pluck  a  leaf  from  the 
tree  of  knowledge.  The  best  angle  for 
newspaper  work  will  be  to  pique  curiosity 
as  to  how  the  title  applies  to  the  play. 


"The  Whirlwind" 

Allgrood  Serial  Featuring  Charles  Hutdk* 
ison  Well  Supplies  with  Realistic 
Thrills. 

Reviewed  by  Margaret  I.  MacDonald. 

THE  first  five  of  the  fifteen  episodes 
of  "The  Whirlwind,"  made  by  the 
Allgood  Picture  Corporation, 
are  all  that  the  average  audience  could 
want  by  way  of  thrills.  The  story,  which 
at  times  shows  signs  of  reaching  a 
premature  end,  manages  to  maintain  a 
continuity  which  carries  it  through 
thrill  after  thrill,  manufacturing  on  the 
way  a  large  margin  of  suspense.  Each 
episode  contains  a  story  of  its  own 
correlative  of  the  main  theme.  The 
action  keeps  a  fairly  even  pace,  moving 
rapidly  and  for  the  most  part  con- 
sistently. 

The  star  of  the  production  is  Charles 
Hutchison,  a  master  of  the  motorcycle, 
and  splendidly  daring  as  a  serial  hero. 
He  makes  long  distance  dives,  takes  his 
chance  with  the  shell  of  a  burning  build- 
ing, or  scales  the  many  stories  of  a  brick 
apartment  house  with  the  assurance  of 
the  professional  acrobat.  Helen  Thorn- 
ton is  the  heroine  of  the  picture,  whose 
fascinating  personality  forms  the  mor- 
sel of  contention  between  the  hero  and 
the  heavy.  Richard  Neil  is  the  chief  bad 
man  of  the  play  who  is  supported  by  a 
competent  staff  of  assistants. 

Cast. 

Charles  Darrell  Charles  Hutchison 

Helen  Grayden  Edith  Thornton 

Carnley  Richard  Nell 

Valet  Ben  Walker 

Written  and  Directed  by  Joseph  A. 
Golden. 

The  story  of  "The  Whirlwind"  concerns 
the  love  of  two  men  for  one  girl,  allow- 
ing interesting  character  differences  for 
the  working  out  of  Incidental  action. 

Charles  Darrell,  recently  returned  from 
France  after  winning  the  title  of  "The 
Whirlwind"  and  other  wartime  honors, 
meets  Helen  Grayden  in  a  rescue  scene 
when  her  horse  bolts  and  threatens  to 
throw  her.  He  later  becomes  Involved  In 
an  attempt  to  land  a  band  of  crooks  which 
has  for  its  head  a  man  by  the  name  of 
Carnley  who,  in  addition  to  holding  a  high 
social  position,  is  also  the  fiancee  of  Helen 
Grayden. 

Covering  his  villainies  he  manages  to 
carry  on  his  double  life  with  fair  suc- 
cess. Through  a  series  of  hair-raising 
events  Darrell  pursues  the  wrongdoers, 
and  in  the  fifth  chapter  of  the  story  is 
engaged  in  releasing  Helen  from  the 
clutches  of  the  gang.  She  has  been 
kidnapped  for  the  purpose  of  forcing  her 
to  marry  Carnley,  after  she  has  discovered 
his  perfidy.  The  story  carries  the  principal 
characters  through  strenuous  escapades 
which  include  a  perilous  ride  through  the 
rapids  of  a  swift  running  river,  a  break 
for  safety  over  the  edge  of  an  ugly  cliff, 
a  miraculous  escape  from  death  in  a  dy- 
namited house,  bridging  a  gorge  with  a 
slender  log,  and  other  equally  thrilling 
stunts. 


"When  A  Man  Loves" 

Pretty  Japanese  Romance  Produced  by 
Vitagraph,  with  Earle  Williams  as 
Hero. 

Reviewed  by  Jane  McCloskey. 

WHEN  a  Man  Loves"  is  an  ob- 
vious story,  but  pretty  and  en- 
tertaining for  all  that.  Earle 
Williams  is  satisfactory  as  the  hero. 
Yuri,  as  played  by  Margaret  Loomis — 
who  manages  one  of  the  best  Japanese 
make-ups  we  know — is  dainty  and  en- 
dearingly retiring.  Among  the  other 
characters  of  note  are  Thomas  S.  Guise 
as  Lord  Bannister,  stormy  and  domi- 
neering; Barbara  Tennant  as  the  un- 


January  24,  1920 


THE    MOVING    PICTURE  WORLD 


635 


pleasant  Miss  Heathcote,  who  is  rather 
pretty  and  chic  despite  her  assumptions; 
Ida  Darling  in  her  familiar  role  of  dow- 
ager; George  Hall,  in  an  understanding, 
tragic  portrayal  of  Ando,  and  Edward 
W.  Wade  as  Takimura. 

The  settings  are  excellent  and  are 
ripe  with  the  usual  atmosphere  of  Japan  ; 
a  glimpse  of  the  supposed  public  gar- 
dens is  marvelously  flowery  and  spring- 
like, while  Yuri's  own  little  retreat  is 
particularly  artistic.  On  the  whole  it  is 
an  enjoyable  romance  with  just  the  right 
mixture  of  noble  hero,  misused  heroine, 
jealous  rival  and  stern  parent  in  it  to 
please  the  average  onlooker. 

Cast. 

John  Howard  Bannister.  .  .  .Earle  Williams 

Lord  Bannister,  liis  father  Tom  Guise 

Yuri  San  Margaret  Loomis 

Charlotte  Heathcote.  ..  .Barbara  Tennant 

Takamura  Edward  McWade 

Yaki   Margaret  McWade 

Sir  Robert  Eastbourne  John  Elliott 

Ando  Masuki  George  Hall 

Gladys  Jean  Calhoune 

Martin  Bradley  William  Buckley 

Lady  Balfour  Lillian  Langdon 

Story  by  Florine  Walz  and  H.  H.  Van  Loan. 
Directed  by  Chester  Bennett. 

The  Story. 

A  "Madame  Butterfly"  made  happy  is 
the  story  of  "When  a  Man  Loves."  In  it 
Earle  Williams  plays  the  part  of  one 
John  Howard  Bannister,  son  of  a  wealthy 
peer  of  England,  whose  pending  engage- 
ment to  Gladys  Lees,  schemed  by  her 
mother,  is  avoided  when  he  discovers  that 
Gladys  is  really  in  love  with  another  man. 
The  situation  gives  him  an  excuse  to  de- 
part for  the  "land  of  flowers,"  which,  he 
says,  has  always  held  out  allurement  and 
romance  to  him.  Leaving  England  he 
also  leaves  Charlotte  Heathcote,  who 
vows  to  be  Lady  Bannister  or  die  trying. 

In  Tokio  John  meets  Yuri  San,  adopted 
daughter  of  a  curio  shopkeeper,  Takimura, 
and  his  wife.  To  Bannister,  Yuri  seems 
the  incarnation  of  all  that  charm  which 
has  drawn  him  to  the  Far  East,  much 
to  the  spiteful  annoyance  of  Miss  Heath- 
cote who  has  pursued  her  prey  across  the 
continents.  Yuri's  native  lover,  Ando, 
is  intensely  hurt  by  the  newcomer's  wel- 
come and  demands  to  know  John's  de- 
signs upon  the  girl.  Bannister  warmly 
avows  his  desire  to  marry  her.  Charlotte 
writes  Lord  Bannister  of  his  son's  peril," 
and  a  cable  summons  John  home  on  the 
pretext  of  his  father's  failing  health. 

John's  sudden  departure,  coupled  with 
a  cruel  assertion  by  Charlotte  that  he  is 
really  engaged  to  her,  adds  force  to  Ando's 
story  that  Bannister  had  confided  to  him 
his  flippant  purpose.  Yuri  is  crushed  be- 
yond all  consoling,  but  when  Ando  asks 
Takamura's  permission  to  marry  her,  the 
old  man  says  that  she  is  not  for  him,  that 
her  blood  is  English.  When  John  arrives 
home  and  finds  he  has  been  deceived  he 
hastens  back  to  Japan  and  Yuri.  Taka- 
mura consents  to  their  marriage  after 
the  misunderstanding  is  explained  away. 

Ando  tries  to  kill  Yuri  and  Takamura, 
but  Bannister  saves  them  both  and  takes 
Yuri  away  to  England.  There  the  Baron 
refuses  to  receive  his  new  daughter-in- 
law,  but  Lord  Eastbourne,  his  closest 
friend,  arrives  with  the  announcement 
that  Yuri  is  his  daughter,  born  after  his 
wife  had  fled  from  him  upon  his  father's 
refusal  to  receive  her.  Then  the  family 
atmosphere  is  cleared. 

Program     and     Bxploltatlon  CatchUnes: 

A  Romantic  Japanese  Drama  with  Earle 
Williams  as  the  Star. 

Do  You  Know  the  Fifty  Secrets  of  Love? 
If  Not  See  Earle  Williams  in  "When 
a  Man  Loves." 

See  Earle  Williams  as  the  Defeated  Love 
Rival  in  His  Latest  Picture — "When  a 
Man  Loves" — a  Pretty  Japanese  Play. 

See  How  Cupid  May  If  He  Wants  to  Up- 
set the  Best  Laid  Plans  in  "When  a 
Man  Loves." 


Exploitation  Ansles:  Play  this  up  as 
something  new  in  a  Japanese  story  with- 
out telling  the  climax.    By  playing  on  the 

Japanese  idea  in  lobby  decoration  you 
can  work  up  interest.  Play  up  Williams 
and  Miss  Loomis. 


"A  Twilight  Baby" 

A  Remarkable  Lehrman  Farce  of  Amus- 
ing Ingenuity,  Starring  a  Veritable 
Baby  Hero  and  Some  Highly 
Entertaining  Animals. 

Reviewed  by  Louis  Reeves  Harrison. 

THERE  is  a  slender  thread  of  story 
running  through  "A  Twilight 
Baby,"  but  so  much  else  awakens 
merriment  that  it  is  quickly  forgotten. 
What  makes  us  shake  with  laughter  is 
a  wonderful  series  of  incidents,  crowd- 
ing upon  each  other,  in  which  all  sorts 
of  living  things  besides  the  reckless 
baby  take  part.  Most  remarkable  is  the 
act  of  a  mothering  dog,  who  leaves  her 
litter  of  pups  to  care  for  the  abandoned 
baby.  She  drags  the  tiny  helpless  hu- 
man creature  to  where  it  can  suckle  di- 

lliiiliililiiiiriiillliiiliiiiiiiiiiiiiililiiiilillllliiliiirMMiiiiiiilllltllllltliliiliiiilllillililliiiiiiiiilllrllllilliiiiiiiilltiiiii 


Happiness 

Lloyd  Hamilton  and  Virginia  Rappe, 
playmates  in  First  National's  "A 
Twilight   Baby."  • 

iiiililllliililillilliiiiliiiiiiiiiiiiiiiiiiiNiiiiiiiiiiiiiiiiiilillililMiilililniiiiiiiiiiiiiiiiJiirliiliiriniilllllllilillMllliiipiii 

rectly  from  a  cow  and  there  stands 
guard  until  the  infant  is  fed.  There  is 
a  really  talented  rooster,  who  not  only 
officiates  as  an  alarm  clock,  but  pecks 
at  heavy  sleepers  to  rouse  them  and 
raises  the  shade  of  their  window.  There 
are  puppies  who  follow  the  baby's  ex- 
ample in  getting  sustenance  direct  from 
the  cow.  There  is  a  tragic  dog  who 
plays  his  role  with  startling  intelligence, 
until  the  human  element  has  to  get  busy 
in  order  to  compete  for  the  spectator's 
interest. 

When  the  baby,  supposedly  of  noble 
birth,  is  grown,  the  result  is  a  clownish 
and  cowardly  fat  boy.  He  is  clumsy, 
awkward  and  constantly  in  trouble. 
Nearly  all  of  his  mishaps  are  worked 
out  by  methods  both  ingenious  and 
novel,  and  again  animals  play  a  part. 
The  fat  boy  is  projected  against  the  side 
of  a  barn  with  such  violence  that  his 
head  drives  through  it,  and  there  he 
sticks.  The  best  padded  part  of  his 
anatomy  tempts  a  goat  to  butt  in.  We 
are  treated  to  a  view  of  the  goat  de- 
livering the  smashing  blows  of  a  batter- 
ing ram  on  one  side,  and  the  agonized 


expression  of  the  fat  boy's  face  on  the 
other.  We  laugh  at  the  ludicrous;  we 
laugh  at  the  ridiculous;  we  laugh  any- 
how until  we  are  tired.  "A  Twilight 
Baby"  made  a  great  hit  at  the  Rialto, 
and  it  is  one  of  the  best  farces  ever 
shown  on  the  screen. 


"Starvation" 

How  America's  Bulwark  of  Food  for  the 
Needy  Helped  to  Stem  the  Tide 
of  Bolshevism  in  Europe 

Reviewed  by  Margaret  I.  MacDonald. 

IN  presenting  the  6,500  foot  picturiza- 
tion  of  the  work  of  Herbert  Hoover 
and  the  American  Relief  Administra- 
tion in  Europe,  Frederick  B.  Warren 
gives  to  the  people  of  America  a  wide- 
visioned,  truthful  idea  of  conditions 
following  the  crash  of  monarchies,  and 
the  sequential  choas  involved  in  the 
paralysis  of  European  industry.  The 
resurrection  of  Russia,  not  yet  consum- 
mated, possibly  only  through  the  Geth- 
semany  of  national  woe,  is  visible  only 
as  a  future  hope.  The  part  which  Ameri- 
ca played  in  helping  the  tottering  na- 
tions to  their  feet  is  shown  in  the  pic- 
ture, "Starvation,"  which  was  made  un- 
der the  supervision  of  George  F.  Zim- 
mer. 

It  covers  the  work  of  the  Relief  Com- 
mittee in  the  following  countries:  Rus- 
sia, Courland,  Ukrania,  Turkey,  Germ- 
any, France,  Poland,  Letvia,  Hungary, 
Armenia,  Holland,  Sweden,  Austria, 
Esthonia,  East  Galicia,  Rumania,  Bel- 
gium, Denmark  and  Italy.  The  picture 
is,  as  stated  in  the  foreword  of  the  pro- 
gram, "History  in  its  period  of  incuba- 
tion. It  is  a  perpetual  record  of  the 
glory  and  the  beauty  of  a  nation  and  a 
people  with  a  soul  and  a  conscience." 

It  tells  the  sad  story  of  the  three 
million  children  America  is  feeding 
abroad.  It  presents  terrible  and  unques- 
tionable examples  of  the  results  of  stalk- 
ing hunger  in  children,  whose  bones, 
grown  soft  through  malnutrition,  are 
gnarled  and  misshapen,  and  on  which 
scarcely  any  flesh  remains — tearful-eyed, 
animated  skeletons. 

Following  the  contrast  drawn  between 
Europe's  past  and  present,  the  channels 
by  which  American  food  reached  dis- 
tricts of  suffering  are  clearly  shown. 
There  can  be  no  excuse  for  any  confu- 
sion of  ideas  regarding  this  after  seeing 
the  picture.  It  is  an  odd  sight  to  meet 
with  American  ships  in  the  canals  of 
Holland,  and  other  remote  waterways  of 
Europe.  At  every  point  we  have  before 
use  the  contrast  between  the  American 
way  of  dealing  with  a  festering  situa- 
tion, and  the  unmerciful  and  less  effi- 
cient way  of  the  Central  Powers.  Amer- 
ica erected  a  bulwark  of  food  to  stem  the 
tide  of  the  Bolsheviki,  while  the  brutal 
methods  of  hanging  and  shooting,  un- 
happy examples  of  which  appear  in  the 
picture,  was  resorted  to  as  the  only 
remedy  by  those  of  a  lesser  understand- 
ing. 

The  story  of  American  mercy  and  pro- 
tection is  told  in  the  picture  fully  and 
well.  And  while  it  contains  many  un- 
pleasant, even  harrowing,  sights  it  can- 
not fail  to  inspire  in  the  hearts  of  true 
Americans  a  pride  of  race — a  joy  in  the 
thought  that  they,  too,  belong  to  a  coun- 
try with  a  compassion  so  far  reaching. 


Don't  be  afraid  to  use  press-book  ads 
if  they  are  better  than  those  you  can  write. 
That  is  not  a  sign  of  weakness,  it's  a  dem- 
onstration of  intelligence. 


636 


THE   MOVING   PICTURE  WORLD 


January  24,  1920 


"Greater  Than  Fame" 

Elaine  Hammerstein  Plays  Serious  Role 
in  Story  of  a  Woman's  Struggle 
to  Win  Fame. 

Reviewed  by  Margaret  I.  MacDonald. 

THE  theme  of  "Greater  Than  Fame," 
a  Selznick  production  featuring 
Elaine  Hammerstein,  is  not  only 
interesting,  but  wholesome.  A  commit- 
tee of  one  is  engaged  in  upholding  a  wo- 
man's ability  to  climb  the  heights  ol 
fame  without  a  mate  against  a  majority 
in  the  negative.  The  girl,  whose  strug- 
gle to  reach  the  level  of  her  ideals  in 
the  face  of  advice  from  the  worldly 
woman  and  the  persuasions  of  indecent 
men,  is  played  by  Elaine  Hammerstein. 
The  story  is  presented  in  an  attractive 
way,  and  the  average  female  at  least 
will  be  interested  to  know  what  the 
young  singer's  final  decision  was.  The 
author  has  balanced  the  morals  of  the 
play  on  the  right  side,  by  providing  the 
heroine  with  a  husband,  a  composer, 
who  is  wafted  to  the  heights  of  success 
on  the  merits  of  his  wife's  voice. 
Cast. 

Margaret  Brooke  .  .  .  .Elaine  Hammerstein 

Jack  Martin   Walter  McGrail 

Philip  Waring   W.  H.  Tooke 

Mrs.  Waring  Julia  Swayne  Gordon 

Prof.  Guerdet  Cora  Williams 

Clarence   John  Walker 

Saxer  Arthur  Donaldson 

Aunt  Prudence   Flora  Kingsley 

Aunt   Mercy   Eugenia  Woodward 

Organist   J.  Furey 

Story  by  3.  Jay  Kaufman. 

Scenario  by  Katherine  Reed. 

Direction  by  Alan  Crosland.  • 

The  Story. 

It  was  a  foregone  conclusion  with  tha 
maiden  aunts  of  Margaret  Brooke  in 
"Greater  Than  Fame,"  that  she  would  fall 
in  love  and  marry,  and  that  in  the  prepara- 
tion for  the  wedding,  they  would  be  able 
to  resurrect  their  own  romances.  Mar- 
garet, however,  had  plans  of  her  own, 
especially  as  she  had  been  told  by  the 
church  organist  that  she  had  a  wonderful 
voice,  which  should  receive  cultivation. 

With  a  card  of  introduction  to  a  music 
master  in  the  city,  she  leaves  the  old  home 
and  takes  up  her  abode  in  Greenwich  Vil- 
lage. Here  she  meets  Jack  Martin,  a 
young  violinist,  who  also  pursues  the  art 
of  composition,  and  becomes  the  idol  of 
his  heart.  On  discovering  that  Margaret 
Is  working  too  hard  for  the  money  to  pay 
for  her  lessons,  the  music  master  begs 
Mrs.  Waring,  a  wealthy  woman  of  his  ac- 
quaintance, to  take  Margaret  under  her 
wing.  In  the  home  of  Mrs.  Waring  she 
meets  with  artists  and  would-be  artists, 
and  incidentally  a  manager  of  grand 
opera. 

Peeved  with  Mrs.  Waring's  attempt  to 
discourage  her  with  the  idea  of  seeking  a 
career  without  the  aid  of  love,  she  leaves 
for  the  city.  J).  ;o  she  is  lured  by  Mrs. 
Waring's  husband  to  an  apartment  paid 
for  by  him,  under  the  pretense  that  she  is 
to  keep  it  for  a  friend  of  his.  When  she 
realizes  the  truth  of  the  situation  and  Is 
spurned  by  Martin,  who  refuses  to  believe 
her  story,  she  appeals  to  the  impressarlo, 
and  is  dismayed  when  he  also  insists  on 
taking  advantage  of  her  ambition.  Final- 
ly persuading  Martin  of  her  innocence, 
they  decide  to  join  forces  on  the  produc- 
tion of  an  opera  he  has  written.  "FBeir 
marriage  is  followed  by  the  success  of 
the  opera. 

Program      and      Exploitation  Catchlinen: 

What  Is  "Greater  Than  Fame?"  Is  It 
Love?  Is  it  wealth?  See  Pretty 
Elaine  Hammerstein  in  This  Stirring 
Drama  and  Find  Out. 

The  Story  of  a  Girl  Who  Has  Found 
Fame  and  Happiness  in  a  Way  of  Her 
Own. 

"Greater  Than  Fame"  is  a  Glowing  Love 


Story  Starring  Clever  Elaine  Ham- 
merstein. 

Story  of  a  Country  Girl  with  a  Big 
Voice  Who  Goes  to  the  City  and  Wins 
Success  and  a  Husband  Besides. 

Exitloltation  Anglesi  Play  up  Miss 
Hammerstein  and  make  a  strong  appeal 
to  ambitious  women.  Try  big  display 
lines  such  as  "Do  you  want  love  or  lib- 
erty and  the  pursuit  of  fame?"  "What 
chance  has  cupid  against  the  ambitious 
woman?  and  similar  catchphrases.  Don't 
just  work  to  the  would-be  musician,  but 
interest  all  working  women  and  all  who 
wish  to  work. 


"Slaves  of  Pride" 

Vitagraph  Presents  Alice  Joyce  Reveal- 
ing the  Tragic  Side  of  Mer- 
cenary Mariage. 

Reviewed  by  Louis  Reeves  Harrison. 

SLAVES  OF  PRIDE,"  by  William  B. 
Courtnej',  penetrates  the  surface  of 
a  marriage  of  convenience  and  lays 
bare  the  selfish  soul  of  a  young  million- 
aire. He  is  inocently  selfish,  a  callow 
youth  flattered  by  a  business  secretary 
into  believing  that  he  is  already  a  great 


mimiiiiiiiiimiiitiitili 


Slavery  Days 

expressed  here  by  Alice  Joyce  in  her 
Vitagraph.   "Slaves  of  Pride." 


man  and  on  his  way  to  becoming  an 
autocrat  of  finance.  He  sees  no  deeper 
than  what  pleases  his  vanity.  Neither 
the  shallowness  of  his  pretence,  nor  the 
folly  of  it  dawns  upon  him  at  any  time 
until  his  collapse.  It  is  a  poor  and  un- 
sympathetic character  that  Percy  Mar- 
mont  is  called  upon  to  portray,  but  he 
carries  it  consistently  to  the  end. 

In  delicate  contrast,  is  the  role  as- 
signed to  Alice  Joyce.  She  is  urged  into 
a  union  with  the  aimless  and  stupid 
young  man  of  inherited  wealth,  and 
makes  the  best  of  her  trying  situation. 
Her  performance  is  the  highest  value  in 
the  picture. 

There  is  a  tendency  shown  in  both 
construction  and  treatment  of  "The 
Slaves  of  Pride"  to  elaboration  and  ex- 
planatory subtitle,  causing  it  to  move 
slowly  at  the  start,  but  a  strong  interest 
is  set  up  by  the  two  leading  character- 
izations, which  compensates  when  the 
climax  is  approached.  In  the  summing 
up,  "Slaves  of  Pride"  stands  high  be- 


cause there  is  a  definite  impression 
made.  Such  was  the  effect  on  a  crowded 
house  at  the  Broadway  Theatre,  where 
the  picture  held  close  attention. 

Cast. 

Patricia  Leeds   Alice  Joyce 

Brewster  Howard   Percy  Marmont 

Mrs.  Leeds    Louise  Beaudet 

Captain  Apple   Templer  Saxe 

John  Reynolds   G.  V.  Seyffertitz 

Jason  Leeds   Charles  A.  Stevenson 

Story  by  William  B.  Courtney. 

Directed  by  George  TerwllUger. 

The  Slorj. 

"Slaves  of  Pride"  are  the  Impoverished 

mother  of  Patricia  Leeds  and  the  million- 
aire, Brewster  Howard,  to  whom  Mrs. 
Leeds  manages  to  marry  her  daughter. 
Patricia  accepts  the  situation  In  order 
to  provide  her  mother  with  comfort  and 
security  in  her  declining  days.  She  ac- 
cepts it  cheerfully,  putting  up  with  her 
husband's  inordinate  selfishness  and  vanity 
from  the  point  of  view  of  intellectual 
superiority.  He  has  a  one-cylinder  mind, 
and  no  one  is  better  aware  of  it  than  his 
wife.  He  has  an  almost  incredible  Idea 
that  he  amounts  to  something,  though  he 
does  not  even  manage  his  own  affairs. 
He  leaves  all  business  transactions  to  his 
secretary,  John  Reynolds. 

Reynolds  hates  his  popinjay  employer 
and  plots  his  ruin.  He  Is  compelled  to 
carry  orders  from  the  husband  to  the 
wife  and  manages  to  make  them  as 
offensive  to  her  as  possible.  In  this  way. 
he  graudally  breaks  down  her  serene 
philosophy.  She  Is  resting  in  the  garden 
one  day  when  he  carries  a  demand  for  her 
to  return  to  the  house  at  once.  She  re- 
fuses. Her  husband  appears  and  com* 
mands  her.  She  gently  and  firmly  de- 
clines to  be  humiliated  in  the  presence 
of  others.  Howard  now  refuses  to  speak 
to  her  unless  she  humbly  apologizes. 

As  an  extreme  measure,  Patricia  leaves 
her  husband.  She  Is  pursued  to  her  re- 
treat by  Reynolds,  who  wishes  to  compro- 
mise her.  The  husband  follows  with  de- 
tectives. Reynolds  escapes.  A  long  chase 
follows  to  determine  who  is  the  man  in 
the  case.  It  is  discovered  that  Reynolds 
is  the  guilty  one  at  a  moment  of  his  tragic 
death.  Howard  returns  home  to  find  him- 
self abandoned  by  his  wife  and  ruined  by 
his  business  secretary.  It  dawns  upon 
hjm  at  last  that  he  hasn't  a  true  friend 
in  the  world.  He  prepares  to  commit  sui- 
cide, but  the  girl  he  has  so  grossly  insulted 
returns  and  forgives  him,  even  loves  him 
now  with  motherly  sympathy  because  he 
Is  so  utterly  helpless. 

Proficrnm     nnd     Exploitation  Catchlineai 

Pretty  Alice  Joyce  Starred  in  Entertain- 
ing Production  that  Reveals  the  Tra- 
gic Side  of  Mercenary  Marriage. 

Powerful  Story  of  a  Husband  Who 
Thought  that  Marriage  Was  Only  a 
Business  Proposition,  But  Who  Was 
Taught  Different. 

Charming  Alice  Joyce  Stars  in  "Slaves 
of  Pride" — The  Story  of  a  Husband 
Who  is  Reduced  from  Pride  to  a  State 
of  Humility. 

Her  Husband  Was  One  of  the  "Slaves 
of  Pride,"  But  Alice  Joyce  Finally 
Brings  Him  to  a  Realization  of  Love 
and  Life. 

Exploitntlon  .^nsrleii:  Make. much  of  Miss 
Joyce,  and  through  her  sell  the  story.  It 
has  no  big  selling  angles,  but  it  will  please 
those  who  see  it,  so  use  the  star  to  sell. 


"Pollyanna" 

Mary    Pickford's    First    Production  for 
the  United   Artists  is   a  Gem  of 
Exquisite  Pathos  and  Humor. 

Reviewed  by  Louis  Reeves  Harrison. 

IN  viewing  Mary  Pickford's  "Polly- 
anna," children  will  be  charmed  by 
the  playful  humor  in  swift  contrast 
with  delicate  notes  of  pathos.  Mature 
minds  will  discover  in  its  theme  a  sug- 


January  24,  1920 


THE   MOVING   PICTURE  WORLD 


637 


gestion  for  their  own  life-quest  of  hap- 
piness— that  sweetness  of  personality  is 
the  golden  rule  of  personal  conduct. 
Because  of  Mary's  truthful  interpreta- 
tion of  this  tender  motif,  "Pollyanna,"  as 
pictured,  is  bound  to  far  outreach  the 
influence  of  "Pollyanna,"  as  printed. 
It  will  also  be  much  more  extensively 
enjoyed  as  a  story.  It  is  that  much  more 
important  as  a  medium  of  extending  a 
simple  philosophy  of  happiness. 

Miss  Pickford's  role  is  one  of  the 
most  difficult  because  of  its  bare  simpli- 
city. It  is  merely  that  of  a  very  young 
girl  radiant  with  the  beautiful  glamor 
of  pure  childhood.  Yet  she  appears  on 
the  screen  but  a  few  moments,  before 
she  arouses  heart-felt  interest.  It  is 
because  of  her  keen  sensibilities  that 
"Little  Mary"  is  able  to  convey  all  shade 
of  emotional  impulse  and  the  swift-fly- 
ing thoughts  passing  through  her  mind. 
She  is  disconcertingly  affectionate  when, 
coming  in  out  of  the  rain,  and,  soaked 
to  the  skin,  she  leaps  into  her  aunt's 
arms  and  makes  a  mess  of  a  handsome 
silk  dress.  She  disarms  anger  among 
the  grown-ups  at  one  moment  by  her 
amusing  awkwardness,  at  another  by  the 
very  innocence  of  her  exuberant  joy. 
She  nourishes  a  dream  of  making  every- 
body glad,  and  her  philosophy  radiates 
among  the  weak,  the  sick,  the  halt  and 
the  blind,  by  both  example  and  con- 
tagion. When  misfortune  lays  a  cruel 
and  crippling  hand  on  her  and  she  is 
tense  with  the  anguish  of  a  spiritual 
struggle,  nothing  could  be  more  ex- 
quisitely portrayed  than  her  attempt 
to  mask  her  suffering  by  forcing  a  faint, 
quivering  smile.  Her  mastery  of  the  role 
is  an  inspiration. 

In  the  supporting  cast  there  are  many 
fine  types,  all  of  them  so  well  chosen 
as  to  hold  the  mood  of  the  play,  but 
honors  go  to  Katherine  Griffith  as  Aunt 
Polly  Harrington  and  to  young  Howard 
Ralston  as  Jimmie  Bean.  These  two  dis- 
tinct characterizations  contribute  heav- 
ily to  the  abundant  humor  of  the  story. 
The  atmosphere  of  an  old  New  England 
village  is  well  preserved,  considering 
that  the  play  was  produced  in  California. 
There  are,  in  fact,  no  marring  elements. 
The  sum  of  values  is  therefore  so  high 
that  "Pollyanna"  must  be  ranked  as  a 
gem  and  entitled  to  a  place  of  honor 
among  classics  of  the  screen. 

Cast. 

Pollyanna   Mary  Pickford 

Rev.  Whittier   J.  Wharton  James 

Aunt  Polly  Harington. Katherine  Griffith 

John   Pendleton   Wm.  Courtleigh 

Dr.  Chilton  Herbert  Prior 

Nancy  Helen  Jerome  Eddy 

Tom    Georg-e  Berrell 

Jimmie  Bean   Howard  Ralston 

From  Eleanor  H.  Porter's  Novel,  "Polly- 
anna." 

Screen  Adaptation  by  Frances  Marion. 
Photographed  by  Charles  Rosher. 
Directed  by  Paul  Powell. 

The  Story. 

"Pollyanna"  tries  to  sing-  her  father  to 
sleep  at  the  moment  he  is  dying.  He 
makes  a  feeble  response  and  inspires  her 
to  try  to  be  glad  herself  and  make  others 
so.  It  is  no  easy  matter  at  first,  but  the 
idea  grows  with  her  until  it  dominates  her 
mind  and  conduct.  She  is  sent  to  her 
Aunt  Polly  ,a  middle-aged  lady  of  acid 
temper.  She  arrives  in  a  rain  storm  and 
Is  drenched,  but  she  makes  the  best  of 
it  and  reaches  the  house  soaked  but 
cheerful.  The  impression  she  makes  is  not 
favorable.  Her  attention  being  called  to 
her  wet  feet,  she  tries  to  not  soil  the 
carpet  by  attaching  sheets  of  paper  to 
her  shoes.    She  becomes  entangled  In  the 


threads  of  some  lace  her  aunt  is  making 
and  undoes  the  work  of  weeks  as  she 
goes  up  stairs.  Her  enthusiasm  is  dampened 
when  she  is  ushered  into  a  garret  room. 
She  attempts  to  escape  from  it  to  a  bet- 
ter one  and  reaches  that  of  her  aunt, 
nearly  frightening  the  latter  to  death. 

After  this  bad  start,  Pollyonna  becomes 
more  thoughtful.  In  one  of  her  wild  mo- 
ments she  discovers  another  orphan,  Jim- 
mie Bean,  and  attempts  to  have  him 
adopted  by  her  aunt,  even  hiding  him  in 
the  cellar,  where  he  is  discovered  and 
driven  out.  Pollyanna  sticks  to  him  and 
aids  others  to  be  glad.  She  visits  a  bed- 
ridden woman  who  rather  enjoys  being 
an  invalid  and  takes  along  a  blind  man 
who  plays  the  accordion  and  a  deaf  wo- 
man of  no  particular  accomplishments,  by 
way  of  cheering  up  the  invalid.  Every- 
where she  spreads  her  doctrine,  "Just  be 
glad — that's  the  game." 

Pollyanna  is  caught  stealing  apples  from 
a  neighbor  .rich  Mr.  Pendleton,  and  jumps 
from  the  tree  directly  into  his  arms, 
knocking  him  down.  She  reluctantly  per- 
mits him  to  take  her  into  his  house.  He 
there  unveils  a  picture  of  her  mother, 
whom  he  once  loved.  He  thereafterd  be- 
comes her  staunch  friend  ,and  he  adopts 
the  orphan,  Jimmie  Bean.  On  all  sides 
she  accumulates  warm  friends,  particularly 
among  the  poor  and  unfortunate,  but  her 
Aunt  Polly  remains  obdurate.  She  is 
heart-sore  over  an  early  romance  with  the 
village  doctor.  One  day  when  Aunt 
Polly  goes  to  town  to  do  some  shopping, 
Pollyanna  runs  wild  in  the  village.  In  an 
attempt  to  save  a  child  she  is  run  over 
by  a  motor  car  and  badly  disabled.  When 
she  is  carried  to  the  house,  it  is  found 
that  her  lower  limbs  are  paralyzed.  All 
her  friends  are  grief -stricken.  At  last 
Aunt  Polly  realizes  how  much  the  child 
has  meant  to  her.  She  softens  and  gives 
Pollyanna  cause  to  be  glad,  with  little 
demonstrations  of  affection. 

Pollyanna  has  time  to  think  of  many 
things  while  confined  to  her  bed.  She  de- 
clares at  last  that  she  will  have  none 
other  than  the  village  doctor.  Thus  is 
Aunt  Polly's  old  flame  restored  to  her. 
The  doctor  makes  a  careful  survey  of 
Pollyann's  case  and  decides  one  day  to 
test  her  ability  to  walk.  The  whole  vil- 
lage is  interested.  Those  who  have  been 
helped  by  Pollyanna's  bright  philosophy 
gather  in  groups  near  the  gate  to  await 
the  news.  The  test  is  made.  Pollyanna 
can  walk  feebly.  There  is  general  rejoic- 
ing. 

Jimmie  Bean  is  among  the  last  to  con- 
gratulate Pollyanna.    He  does  so  bashfully 
— he  has  learned  to  deeply  love  her.  He 
places  a  ring  on  her  finger  and  conveys 
the  astounding   information  that  he  will 
be  able  to  shave  in  five  more  years.  They 
discuss  their  prospects.     He  has  decided 
to  become  a  street  car  conductor.    The  last 
seen  of  them  is  in  their  vision,  Pollyanna, 
with  a  half  dozen  children,  taking  a  free 
ride  on  Jimmie  Bean's  street  car. 
Program     and     Exploitation  Catchllnes: 
Learn  the  "Glad"  Game  by  Seeing  Ador- 
able   Mary    Pickford    in    Her  Latest 
Success  "Pollyanna." 
Sweet  and  Charming  Photoplay,  "Polly- 
anna," Taken  from  Eleanor  H.  Porter's 
Famous  Novel,  Gives  America's  Sweet- 
heart,  Mary  Pickford.   Ample  Oppor- 
tuntiy   to   Display  Her  Talents. 
See  Charming  Mary  Pickford  as  "Polly- 
anna"— Th«  Sparkling  Story  of  a  Girl 
Who  Was  Always  Glad  and  Brought 
Gladness  to  Everyone  Else. 
A  Picture  Full  of  Smiles  and  Happiness 
Starring  the  Adorable  Mary  Pickford 
— That's  "Pollyanna,"  from  the  Famous 
Novel  by  Eleanor  H.  Porter. 
Expolltation   Angles;   Between   a  well- 
known  star  and  an  undoubted  best  seller, 
the  only  thing  to  do  is  to  advertise  as 
widely  as  possible.    Both  the  book  and  the 
play   had    the   widest   possible  publicity. 
All  you  have  to  do  is  to  hook  up.   Be  sure 
and  get  after  the  booksellers  in  plenty  of 
time,  and  start  to  tease  with  "  'Pollyanna' 
is  coming"  at  least  ten  days  in  advance. 


"The  Woman  in  the  Suitcase" 

Thomas    H.    Ince   Production  Starring 
Enid  Bennett  Reveails  Good  Heart 
Interest. 

Reviewed  by  Edward  Weitzel. 

THERE  are  sure-fire  themes  that 
need  only  half  a  chance  to  make 
a  novel,  play  or  picture  a  success. 
The  theme  of  "The  Woman  in  the  Suit- 
case" belong  to  one  of  the  surest  of  the 
sure-fires.  Since  the  days  of  'The  Little 
Treasure"  the  devoted  daughter,  whose 
love  for  her  parents  prompts  her  to 
make  every  effort  until  her  erring  father 
is  brought  back  to  the  wife  he  is  neglect- 
ing for  another  woman,  has  beea  a  fa- 
vorite character  with  both  author  and 
public.  In  the  Thomas  H.  Ince  produc- 
tion, starring  Enid  Bennett,  the  story 
loses  none  of  its  effectiveness.  It  gathers 
speed  slowly  and  the  director  has  been 
too  anxious  to  drive  home  some  of  the 
points;  but  the  development  is  always 
straightforward  and  the  sympathetic 
interests  is  never  permitted  to  slacken. 

Matters  never  reach  the  tragic  state, 
but  the  characters  are  real  human  beings 
and  the  drama  in  their  lives  is  as  true 
today  as  it  was  the  first  time  it  did  duty 
in  a  tale  of  fiction.  The  scenes  involving 
the  heroine  in  what  are  known  as 
"sporty"  surroundings  are  handled  with 
discretion,  and  every  detail  of  produc- 
tion is  of  excellent  grade.  The  comedy 
relief  is  supplied  by  the  hero,  a  novel 
and  welcome  scheme  which  leaves  all 
of  the  heroics  for  his  sweetheart,  while 
the  spectator  laughs  with,  and  not  at, 
the  young  man.  "The  Woman  in  the 
Suitcase"  should  please  any  normal  be- 
ing. 

Enid  Bennett  is  a  happy  choice  for 
Mary  Moreland.  The  part  is  that  of  a 
clever,  attractive  and  true-hearted  little 
woman,  and  Miss  Bennett  is  all  this  to 
a  most  satisfying  degree.  William  Conk- 
lin,  Claire  McDowell,  Dorcas  Matthews 
and  Roland  Lee  are  the  leading  members 
of  the  admirable  supporting  company. 
Cast. 

Mary  Moreland   Enid  Bennett 

Mr.  Moreland   Wiliam  Conklin 

Mrs.    Moreland   Claire  McDowell 

Dollie  Dorcas  Matthews 

Billie    Piske   Donald  McDonald 

Billie  Piske   Roland  Lee 

Doc  Harrison   Donald  McDonald 

Ethel   Gladys  George 

Story  by  C.  Gardner  Sullivan. 
Directed  by  Fred  Niblo. 

Supervised  by  Thomas  H.  Ince. 
The  Story. 
"The  Woman  in  the  Suitcase"  refers  to 
a  photograph  which  Mary  Moreland  finds 
in  her  father's  suitcase  when  he  returns 
from  what  is  supposed  to  have  been  a 
business  trip,  but  which  had  for  its  object 
a  dishonorable  affair  with  a  woman  named 
Dollie.  Knowing  that  her  mother's  heart 
is  being  broken  by  the  neglect  of  the 
man  who  promised  always  to  cherish  her, 
Mary  determines  to  meet  her  father's 
charmer  and  send  her  about  her  business. 
She  learns  that  Dollie  has  arrived  in  New 
York  and  is  frequenting  the  cabarets  and 
restaurants  with  her  father.  Having  no 
male  friend  in  whom  she  feels  she  can  con- 
fide. Mary  advertises  for  a  young  man  to 
be  her  escort  in  the  "White  Light"  district. 
The  son  of  the  proprietor  of  the  paper 
which  carries  the  "ad"  scents  an  adventure 
and  secures  the  position.  Without  reveal- 
ing her  name,  but  dressed  in  one  of  her 
most  becoming  frocks,  Mary  meets  her 
escort  in  the  lobby  of  a  Broadway  hotel, 
and  together  they  start  on  a  round  of  the 
lobster  palaces. 

That  night  Mary  sees  her  father  and 
Dollie  at  a  cabaret,  and  hears  the  woman 
make  an  appointment  with  one  of  her  own 
harpies  for  the  next  afternoon.  Learning 


638 


THE    MOVING    PICTURE  WORLD 


January  24,  1920 


that  her  escort  is  on  speaking  terms  with 
the  latter  woman,  Mary  has  him  take  her 
to  the  restaurant  the  next  day  and  intro- 
duce her  under  a  false  name  to  Dollie's 
friend.  Matters  progress  until  Mary  is 
invited  to  Dollie's  flat,  and  it  is  arranged 
that  she  shall  come  the  next  night  and 
DoUie  wil  have  not  only  her  protector 
there,  but  a  lively  young  gentleman  to  en- 
tertain Mary.  By  this  time,  the  hired  escort 
is  so  fascinated  by  his  pretty  employer  that 
he  is  ready  to  go  through  fire  and  water 
for  her. 

The  plan  is  carried  out  and  Mary  finds 
herself  alone  in  a  room  with  a  man  whose 
attentions  are  rapidly  approaching  the 
danger  point,  but  the  faithful  escort  break 
in  on  the  scene  and  chases  the  now  com- 
pletely cowed  young  gentleman  out  of  the 
house.  When  Mr.  Moreland  arrives  and 
Mary  hears  her  father  talking  in  the  next 
room  to  Dollie,  she  pretends  to  burst  into 
a  fit  of  drunken  laughter.  Her  father 
recognizes  her  voice  and  opens  the  door. 
Shocked  at  finding  her  there,  Mary  ex- 
plains what  has  brought  her,  and  More- 
land  goes  back  home  with  his  daughter 
and  asks  his  wife's  forgiveness  for  his 
conduct.  There  is  a  happy  and  united 
family  in  the  Moreland  house  that  night, 
and  a  message  over  the  phone  informs 
Mary  that  her  escort  has  found  out  her 
name  and  address  and  is  coming  up  the 
next  day  to  tell  her  how  much  he  loves 
her. 

ProgTom     and     Exploitation  Catchlines: 

The  Story  of  a  Girl  Who  Found  a 
Strange  Woman's  Photograph  in  Her 
Father's  Suitcase^ — So  Then  She  Played 
Her  Own  Little  Game  and  Trapped 
Him  and  Brought  Happiness  to  All. 

"The  Woman  in  the  Suitcase"  Stars 
Pretty  Enid  Bennett  in  a  Romantic 
and  Adventurous  Story  of  Love  and 
Home. 

She  Found  the  Picture  in  the  Suitcase — 
She  Heard  Her  Father  in  Conversation 
with  a  Strange  Woman — See  What 
Enid  Bennett  Does  to  Straighten  Out 
Matters  in  this  Interesting  Drama. 

Enid  Bennett  Easily  Baffles  Attempts  of 
W^oman  Who  Endeavored  to  Vamp  Her 
Father  in  "The  Woman  in  the  Suit- 
case." 

Exploitation  Angrles:  Play  up  Miss  Ben- 
nett strongly  and  offer  this  as  "another 
adventure  in  romance."  Play  up  the  theme 
without  giving  away  too  much  of  the 
story.  Cut  out  pictures  of  Miss  Bennett 
from  the  one  sheets  and  put  them  in  half 
opened  suitcases  for  window  displays. 
Work  with  stores  selling  hand  baggage 
and  mount  a  litho  in  a  suitcase  in  the  lob- 
by, letting  patrons  open  the  case  in  re- 
sponse to  the  outer  legend  "Who  is  the 
woman  in  the  suitcase?" 


"Bliiid  Love" 

Lucy  Cotton  Starred  in   the  Gerald  F. 

Bacon    Six-Part  Production 
f  Holds  Her  Own  with 

Grace  and  Beauty 

Reviewed  by  Margaret  I.  MacDonald. 

AN  adaptation  of  "'The  Substitute 
Prisoner,"  by  Max  Marcin,  is  pre- 
sented in  the  Gerald  F.  Bacon  pro- 
duction, "Blind  Love,"  featuring  Lucy 
Cotton.  The  picture,  which  will  be  dis- 
tributed by  Nathan  Hirsh,  is  rich  in  both 
exterior  and  interior  settings,  and  espe- 
cially in  its  earlier  stages  glimpses  of 
real  merit  in  direction  occur.  As  the 
picture  progresses,  and  one  is  still  alive 
to  the  charm  of  atmosphere,  and  the 
star,  there  is  also  a  consciousness  that 
the  story  is  not  being  worked  to  its  lim- 
its, that  one  or  two  of  the  characters  are 
miscast,  and  that  the  director  has  failed 
to  supply  the  action  with  sufficient  color. 

The  story  has  a  good  theme,  but  not 
an  unusual  one;  and  the  picture  sug- 
gests that  a  great  deal  of  money,  time 
and  care  has  been  spent  on  its  produc- 


tion. George  Le  Guere  does  one  of  the 
most  effective  pieces  of  work  of  the 
cast,  and  Charles  Butler  is  excellent  in 
a  small  part. 

The  picture  should  succeed  through- 
the  beauty  and  charming  personality 
of  Lucy  Cotton  and  the  richness  and  ex- 
tensiveness  of  the  settings. 

Cast. 

Josephine  Burden   Lucy  Cotton 

Horace  Beard   George  Le  Guere 

Herbert  Whitmore   Thurlow  Bergen 

George  Collins   Frank  O'Connor 

Kate  Collins   Lillian  Bacon 

Simons   Morgan  Coman 

Rene  Bouchard   Edoudards  Durand 

Dr.  Holmes   Bert  Leigh 

Lieut.  Arnes   James  Cullum 

Adapted  from  "The  Substitute  Prisoner," 
by  Max  Marcin. 
Direction  by  Oliver  Bailey. 
Length  about  5,500  feet. 
Tlie  Story. 

The  story  of  "Blind  Love"  centers  about 
Josephine  Burden,  a  beautiful  young  heir- 
ess, who  is  sojourning  at  a  summer  re- 
sort with  her  guardian,  Herbert  Whitmore. 
At  the  same  hotel,  is  George  Collins,  a  New 
York  broker,  and  his  wife,  a  former  sweet- 
heart of  Whitmore's.  At  the  casino,  Jo- 
sephine meets  Horace  Beard,  who  is  wast- 
ing his  forces  in  gambling.  Upon  being 
introduced  to  the  beautiful  girl,  of  whose 
identity  as  an  heiress  he  is  ignorant.  Hor- 
ace resolves  to  quit  the  gaming-house. 

Collins,  in  sore  straits  for  money,  sees 
in  Josephine's  fascination  for  Beard  a 
chance  to  refill  his  coffers.  He  takes  ad- 
vantage of  a  moment  when  Beard  is  under 
the  influence  of  liquor  to  get  his  signature 
to  a  note  for  $50,000  to  be  paid  in  the  event 
of  Beard's  marriage  to  the  heiress,  as  a 
reward  for  making  the  introduction. 

The  marriage  of  the  pair  takes  place, 
and  after  the  honeymoon,  Collins  springs 
the  note.  Josephine  overhears  the  con- 
versation between  the  two  men.  and  de- 
cides to  renounce  her  husband,  at  the  same 
time  that  she  makes  the  check  out  for  the 
$50,000.  Beard  enters  the  Collins  home  by 
stealth  in  search  of  the  agreement.  In 
doing  so  he  comes  in  contact  with  Col- 
lins and  Whitmore.  A  fight  which  ensues 
ends  in  the  discharge  of  a  pistol  which 
lodges  a  bullet  in  Whitmore's  side,  causing 
his  death  a  short  time  afterward.  Whit- 
more leaves  a  note  beside  him  and  a  pistol 
on  the  floor  ,to  proclaim  to  the  world  that 
he  has  committed  suicide,  thus  exonerating 
the  husband  of  his  former  sweetheart. 
Josephine  accepts  the  explanations  and  is 
reunited  to  her  husband  on  the  scene  of 
their  romance, 

Vrogram     and     Exploitation  Catclillnes: 

Artistic  Production  Starring  Pretty  Lucy 
Cotton  in  an  Adaptation  of  Max  Mar- 
cin's  "The  Substitute  Prisoner." 
Story  of  a  Crook  Who  Forges  a  Note  on 

His  Friend's  Heiress  Wife. 
Lucy   Cotton   Starred    in   Novel  Crook 

Story  by  Max  Marcin. 
Well   Made   Production    Starring  Lucy 
Cotton    in    Role    of   a   Rich  Heiress 
Whose    Husband    Falls    Prey    to  a 
Crook's  Forgery. 
Exploitation  Angles:  Don't  forget  that 
Max  Marcin  is  the  author  of  a  number  of 
big  stage  successes,  such  a  "The  House 
of  Glass."  "Cheating  Cheaters"  and  others. 
This  will  probably  prove  your  best  selling 
angle.    Tell  that  it  is  a  crook  play  along 
the  lines  of  the  other  Mai'cin  successes 
and  sell  on  past  performances. 


Comments 

THE  FLOOR  BELOW  (Rolin-Pathe) .— 
A  one-reel  comic,  featuring  "Snub"  Pol- 
lard. He  plays  the  role  of  a  henpecked 
husband  who  joins  an  equally  unhappy 
man  on  the  floor  below.  They  rebel  and 
turn  the  tables  on  their  wives.  This  is 
full  of  knockabout  humor  of  the  burlesque 
type  and  shows  some  interesting  phases 
of  life  in  an  apartment  house. 

WEST  IS  BEST(  Western),  Jan.  17. — A 


two-reel  subject,  featuring  Hoot  Gibson 
and  Josephine  Hill.  The  latter  is  called 
to  her  Western  home  from  an  Eastern  col- 
lege and  brings  a  partyof  girls  with  her, 
accompanied  by  one  man.  Dramatic  inci- 
dents scare  out  the  visitors,  but  the  hero- 
ine remains  and  weds  her  cowboy  hero. 
This  is  not  as  strong  in  action  as  some 
of  its  predecessors,  but  carries  the  inter- 
est quite  well.  It  makes  an  average  num- 
ber . 

IN  THE  LION'S  DEN  (Universal). — 
Chapter  5  of  "The  Lion  Man,"  in  two  reels. 
Stella  and  Westcott  escape  from  the  depths 
of  the  well,  into  which  they  had  plunged. 
Both  are  later  surrounded  in  Westcott's 
cabin,  where  a  lively  gun-fight  ensues. 
The  Lion  Man  appears  and  gives  timely 
aid  to  Westcott.  The  number  carries  the 
interest  well  and  winds  up  with  a  strong 
climax. 

THE  HOUSE  OF  HORRORS  (Universal). 
Chapter  6  of  "The  Lion  Man."  Stella  and 
Lacy  escape  after  their  plunge  from  the 
roof  of  a  house  into  the  lion's  cage.  West- 
cott impersonates  a  priest  and  performs  a 
fake  wedding  ceremony  in  order  to  save 
Stella  from  an  unwelcome  marriage.  The 
latter  flees  and  enters  the  house  occupied 
by  "The  Lion  Man,"  and  is  followed  by 
Lacy.  The  number  contains  much  new  and 
interesting  action. 

BLIND  CHANCE  (Western),  Jan.  23. — A 
two-reel  subject,  featuring  Robert  Burns, 
Charles  Dorian,  Alice  Wakefield  and  Peggy 
O'Dare.  Th  plot  has  a  good  holding  inter- 
est, though  rather  crudely  handled  In 
places.  It  concerns  a  murder  for  which 
the  hero  assumes  the  blame  in  order  to 
shield  a  woman's  name.  The  woman's 
son  grows  up  and  seeks  revenge  upon  the 
hero,  but  the  mother  finally  speaks.  The 
closing  scenes  are  quite  dramatic. 

NAUGHTY  LIONS  AND  WILD  MEN 
(Century),  Jan.  28. — A  fine  comic  number, 
in  which  the  heroine  promises  to  marry 
the  bravest  hunter  among  her  men  ac- 
quaintances. The  burlesque  hunting  ex- 
periences are  very  laughable  ;also  the 
adventures  with  the  cannibals.  Many  ani- 
mals, including  young  lions  and  leopards, 
appear,  and  the  baby  cannibal  add  a  num- 
ber of  laughs.  The  number  will  please 
everybody  and  children  in  particular. 

HE  AIN'T  DONE  RIGHT  BY  OUR  NELL 
(Fox). — An  extremely  laughable  Mutt  and 
Jeff  subject,  in  which  the  pair  take  an  ac- 
tive part  in  a  burlesque  play.  The  old 
time  melodrama  comes  in  for  some  orig- 
inal treatment.  This  goes  ahead  of  the 
usual  average  for  these  animated  numbers, 
which  is  very  high. 

ON  STRIKE  (Fox). — Bud  Fisher,  cre- 
ator of  Mutt  and  Jeff,  appears  in  this  num- 
ber personally.  Mutt  and  Jeft  go  on  strike, 
demanding  a  75  per  cent,  increase  in  pay, 
a  three-hour  day  and  a  five-day  week. 
They  leave  Bud  and  put  on  a  moving  pic- 
ture of  their  own,  but  it  falls  down  and 
they  are  glad  to  return  to  him.  An  orig- 
inal subject. 

HUNGRY  LIONS  AND  TENDER 
HEARTS  (Sunshine). — A  typical  two-reel 
comic,  introducing  Jack  Cooper,  Glen  Cav- 
ender.  Marcel  Rea  and  others.  A  large 
troupe  of  lions  also  takes  part  and  they 
stir  up  a  considerable  riot  on  the  part  of 
the  principal  actors  and  a  bevy  of  pretty 
chorus  girls.  The  number  is  a  good  laugh 
getter. 

BROWNIE'S  BUST  DAT  (Century).  Jan. 
28. — The  Century  wonder  dog  takes  a 
prominent  part  in  this  two-reel  comic,  per- 
forming some  amusing  and  almost  human 
feats.  The  story  concerns  a  salesman  who 
falls  in  love  with  a  girl  clerk  in  a  small 
store.  The  grocery  scenes  are  entertain- 
ing. The  capture  of  a  masquerading  thief 
is  a  ftature  of  the  story. 

SLIPPERT  SLICKERS  (Rolin-Pathe).— 
A  comic  number,  featuring  "Snub"  Pol- 
lard. He  attends  a  masque  ball,  where 
jewels  are  stolen  and  passed  about  in 
burlesque  fashion.  The  costumes  are  good 
and  the  action  quite  amusing,  though 
there  is  not  much  story  interest.  The 
"Owl  Drug  Company"  gets  some  pretty 
conspicuous  advertising  on  one  of  the 
costumes. 


January  24,  1920 


THE  MOVING  PICTURE  WORLD 


639 


Numbers  following  titles  of  pictures  indicate  pages  on  which  reviews  or  comments  appeared.    "C"  refers 


to  Comments,  and  "R"  to  Reviews, 
previous  volumes. 


Volume  number  is   also   shown  where   information  was   published  in 


FOX  FILM  CORPORATION 


The  Strongest   (All-Star) . 

Should  a  Husband  Forgive?    Vol.  42;  P-1191. 
While  New  York  Sleeps  (All-Star). 

WILLIAM  FARNUM  SERIES. 

The  Adventurer. 

Wings  of  the  Momlnsr.    Vol.  42;  P-fi72. 
Heart   Strings    (William   Farnum — Six  Parts). 

Vol.  43;  P-290. 
The  Adventurer 

PEARL  WHITE  SERIES. 
The  White  Moll. 

TOM    MIX  SERIES. 
The  Feud.    Vol.  42;  P-1008. 
The  Cyclone. 
The  Daredevil. 

FOX  ENTERTAINMENTS. 
The  Lincoln   Highwayman    (William  Russell). 

Vol.  43;  P-206. 
Th«  Devir»  Riddle  (Glady»  Brockwell). 
The  Bhark  (George  Walsh). 
Bhod  With  Fire   (William  Russein. 
Flames  of  the  Flesh  (Gladys  Brockwell).  Vol. 

43;  P-146. 
The  Square  Shooter  (Buck  Jones). 
Tln-Pan  Alley   (Albert  Ray  and  Elinor  Fair). 

Vol.  43;  P-2n0. 
Her  Elephant  Man  (Shirley  Mason) 
The  Hell  Shit)  (Madlalnp  TraverseC 
What  Would  You  Do?  (Madlaine  Traverse). 
The  Last  traw  (Buck  Jones). 

SUNSHINE  COMEDIES. 
Chicken  a  la  Cabaret. 
Hungry  Lions  and  Tender  Hearts. 
Sheriff  Nell's  Comeback. 
Her  Naughty  Wink. 
Her  Private  Husband. 
The  Heart  Snatcher. 
The  Great  Nickel  Robbery. 
A  Light  Weight  Lover. 
Training  for  Husbands. 

MUTT   AND  JEFF. 
Cutting  Out  His  Nonsense.    Vol.  42;  P-1191. 
For  Bitten  or  for  Verse. 
He  Ain't  Done  Right  by  Our  Nell. 
On  Strike. 

Shaking  the  Shimmy. 
The  Rum  Runners. 
The  Plumbers. 


FAMOUS  PLAYERS-LASKY 


The  Miracle  Man  (George  Loane  Tucker). 
The  Hayseed  (Roscoe  ArbuckU). 
The  Teeth  of  the  Tiger.    Vol.  42 ;  P-857. 
In  Mizxoura.    Vol.  42;  P1192. 
The  Miracle  of  Love  (Cosmopolitan).    Vol.  43; 
P-146. 

The  Heart  of  Youth  (Lila  Lee),  VoL  43; 
P-470. 

An   Adventure   in   Hearts    (Robert  War- 
wick), Vol.  43;  P-469. 
Victory   (Maurice  Tourneur  Production).  Vol. 
42;  P-672. 

More  Deadly  Than  the  Male  (Ethel  Clayton). 

Vol.  42;  P-1101. 
The  Cinema  Murder  (Marion  Davies),  Vol. 
43;  P-462. 

Behind  the  Door  (Hobart  Bosworth).    Vol.  43; 
P-300. 

Dec.  14 — Speed  (Al  St.  John — Two  Reels). 
Dec.  14 — A   Scenic    Classic    (Burton   Holmes — 

One  Reel). 
Dec.  14 — Paramount  Magazine. 
Dec.  14 — Down  the  Strand  In  London — Burllng- 

ham — One  Reel). 
His  Wife's  Friend  (Dorothy  Dalton),  Vol. 
43;  P-466. 

Dec.  21— Hawthorne  of  the  tJ.  S.  A.  (Wallace 
Reld). 

A  Girl  Named  Mary  (Marguerite  Clarke), 

Vol.  43;  P-457. 
Vac.  21 — Love,  Honor  and  Behave  (Sennett — 
Two  Reels). 

Dec.  21 — Those    Distant   Cousins    (Brlggs — One 
Reel). 


Dec.  21 — In     Brittany     (Burton  Holmes — One 

Reel). 

Dec.  21 — Paramount  Magazine. 

Dec.  21 — From  a  Piscatorial  Angle  (Natur» 

Pictures). 

Wanted— A  Husband  (Dlllle  Burke).  Vol.  42; 
P-1187. 

Red  Hot  Dollars  (Charles  Ray).  Vol.  43;  P-296. 
Bverywoman     (Super-Special — All    Star  Cast). 

Vol.  42;  P-llDO. 
Deo.  28 — Too   Good    to    be   True  (Ernest 

Truex — Two  Reels). 
Dec.  28 — Housecleanlng     (Brlggs  —  One 

Reel). 

Dec.  28 — King  Rama  at  the  Royal  Wat 
(Burton  Holmes — One  Reel). 

Dec.  28 — Paramount  Magazine. 

Dec.  28 — Winter  Sports  at  St.  Morlti 
(Burlingham — One  Reel). 

Jan.  4 — The  Woman  In  the  Suit  Cose  (Enid 
Bennett). 

Jan.  4 — Too  Much  Johnson  (Bryant  Washburn). 
The  13th  Commandment  (Ethel  Clayton), 
Vol.  43;  P-466. 
Jan.  11 — Sand  (Wm.  S.  Hart). 
Jan.  11— On  With  the  Dance  (Special). 
Jan.  18 — Mary  Ellen  Comes  to  Town  (Dorothy 
Glsh). 

Jan.  18 — Huck  Finn  (Special). 
Jan.  18 — The  Tree  of  Knowledge  (Robert  War- 
wick). 

Jan.  25 — What's  Your  Husband  Doing?  (McLean 
&  May). 

Jan.  25 — Dangerous  Hours  (Ince  Super  Special). 


GOLDWYN  DISTRIBUTING 


Almost   a  Husband    (Will   Rogers).     Vol.  42; 
P-1014. 

Strictly   Confidential    (Madge  Kennedy).  Vol. 
42;  P-1014. 

Bonds  of  Love   (Pauline  Frederick).    Vol.  42; 
P-364. 

Jinx  (Mabel  Normand).    Vol.  42;  P-1186. 
Oct.  19 — Why  Divorce?  (De  Haven — Two  Parts). 

Vol.  42;  P-1014. 
The  Gay  Lord  Quex  (Tom  Moore).     Vol.  43; 

P-147. 

Jubllo  (Will  Rogers).  Vol.  42;  P-1007. 
The  Loves  of  Letty  (Pauline  Frederick). 
Flame  of  the  Desert  (Geraldlne  Farrar).  Vol. 

42;  P-246. 
The  Cup  of  Fury  (Rupert  Hughes). 
A  Misfit  Earl    (Betzwood-Louls  Bennlson). 
Toby's  Bow  (Tom  Moore).    Vol.  42;  P-1189. 
Pinto  (Mabel  Normand). 
Water,  Water  Everywhere   (Will  Rogers). 
The  Silver  Horde  (Rex  Beach  Production). 
The  Pallser  Case  (Pauline  Frederick). 
The  Blooming  Angel  (Madge  Kennedy). 
Duds  (Tom  Moore). 

Moving  Day  (Mr.  and  Mrs.  Carter  DeHaven — 

Two  Reels). 

A  Much  Needed  Rest  ("Smllng  Bill"  Parsons — 
Two  Reels). 

The  tittle  Dears  (Mr.  and  Mrs.  Carter  DeHaven 
— Two  Reels). 

BRAY  PICTOGRAPHS. 

'a  Far  Away  New  Zealand  and  Other  Subjects, 
.irl  Pottery  Makers  of  the  Carlbbeans  and  Other 

Subjects. 
Taos  Indians  and  Other  Subjects. 

FORD  EDUCATIONAX.S. 

Islands  of  the  St.  Lawrence. 

Cutting  Up. 

The  Story  of  Zinc. 

"Meat"  Again. 

Eventide. 


W.  W.  HODKINSON 


BENJAMIN  n.  HAMPTON— GREAT 
AUTHORS  PICTURES,  Inc. 

The  Sagebrusher   (Hampton  Production).  Vol. 

43;  P-297. 
The  Westerners  (Hampton  Production). 


ZANE  GREY  PICTURES,  Inc. 

The    Desert    of    Wheat    (Six    Parts — Hampton 
Production). 

J.  PARKER  READ,  JR..  PRODUCTIONS. 

The   Lone   Wolf's   Daughter    (Louise   Glaum — 
Seven  Parts). 

DEITRICH-BECK,  Inc. 

The  Bandbox  (Six  Parts — Doris  Kenyon). 

The  Harvest  Moon  (Doris  Kenyon — Six  Parts). 

ARTCO  PRODUCTIONS. 
The  Capitol    (Leah   Baird- Six  Parts)).  Vol. 
43;  P-149. 

Cynthla-of-the-Minute  (Leah  BaIrd — Six  Parts). 
ROBERT   BRUNTON  PRODUCTIONS. 

The  Joyous  Liar  (J.  Warren  Kerrigan).  Vol. 
42;  P-1011. 

The  Lord  Loves  the  Irish  (J.  Warren  Kerrigan). 
Vol.  42;  P-1011. 


PATHE  EXCHANGE,  INC. 


Releases  for  Week  of  December  14. 

The  A-B-C  of  Love  (Mae  Murray— Six  Parts). 

Vol.  42;  P-855. 
No.  8  of  Bound  and  Gagged. 
No.  6  of  The  Black  Secret.    Vol.  42;  P-1012. 
Looking  for  Trouble  (Harry  Pollard — One  Reel). 

Vol.  42;  P-1012. 

Releases  for  Week  of  December  21. 

The  Prince  and  Betty  (William  Desmond  and 
Mary  Thurman).    Vol.  42,  P-1010. 

No.  9  of  Bound  and  Gagged  (A  Homeless 
Prince). 

No.  7  of  The  Black  Secret  (The  Betrayal). 
Tough  Luck  (Harry  Pollard — One  Reel). 
From  Hand  to  Mouth  (Harold  Lloyd  and  Mil- 
dred Davis— Two  Parts).    Vol.  42;  P-2026. 

Releasev  for  the  Week  of  Dec.  28. 

Hopely  Takes  the  Liberty  (No.  10  of  Bound  and 
Gagged). 

A  Crippled  Hand  (No.  8  of  The  Blaek  Secret). 
The  False  Countess  (No.  1  of  The  Adventurss 
of  Ruth). 

From  Hand  to  Mouth  (Harold  Lloyd  and  Mil- 
dred Davis — Two  Parts). 
The  Floor  Below  (Harry  Pollard — One  Reel). 

Releases  for  the  Week  of  Jan.  4. 

My  Husband's  Other  Wife  (Sylvia  Bremer  and 

Robert  Gordon — Six  Parts). 
No.  9  of  The  Black  Secret  (Woes  of  Deceit). 
No.  2  of  The  Adventures  of  Ruth  (Kidnapped). 
Red  Hot  Hottentots  (Harry  Pollard — One  Reel). 

Releases    for   Week    of    January  11. 

Fighting  Cressy  (Blanche  Sweet — Six  Reels). 
No.  10  of  The  Black  Secret  (The  Inn  of  Dread). 
No.  3  of  The  Adventures  of  Ruth    (The  Be- 
witching Spy). 
Why  Go  Home?  (Harry  Pollard — One  Reel). 

Releases  for  Week  of  Jannnry  18. 

The  Web  of  Deceit  (Dolores  Cassinelli — Six 
Parts).    Vol.  43;  P-299. 

No.  11  of  The  Black  Secret  (The  Death  Studio). 

No.  4  of  The  Adventures  of  Ruth  (The  Stolen 
Picture). 

Slippery  Slickers  (Harry  Pollard — One  Reel). 

Rplensos  for  Week  of  January  2.">. 

No.  12  of  The  Black  Secret  (The  Chance  Trail). 
No.  n  of  The  Adventures  of  Ruth   (The  Bank 
Robbery) . 

The  Dippy  Dentist  (Harry  Pollard — One  Reel). 
Pathe  Review  No.  315. 
Topics  of  the  Day  No.  39. 


640 


THE  MOVING  PICTURE  WORLD 


January  24,  1920 


Numbers  following  titles  of  pictures  indicate  pages  on  which  reviews  or  comments  appeared.  "C"  refers 
to  Comments,  and  "R"  to  Reviews.  Volume  number  is  also  shown  where  information  was  published  in 
previous  quarters. 


ROBERTSON-COLE 


Not. — Tb«  Bin*  Baad&nna  (Desmond). 
Not.  a  Fugitive  From  MatrlmomOT'.    Vol.  42; 
P-672. 

Dee. — Where  There'e  a  Will. 

Beckoning  Roads  (Bessie  Barrlscale).    Vol.  43; 
P-148. 

Dec.  The   Tong   Man    (Hayakawa).     VoL  42; 

P-1(X)9. 
Dee. — The  Oolden  Hope. 
Dee. — The  Belored  Cbeater  (Special). 

STRAND  COMBDIBS. 
Not. — Too  Many  Blls. 
Nov. — 1»  Tour  Sweetheart  FaleeT 

SUPREME]  COHBDIBB. 

Dee. — Stuck  Out. 

Dec. — Are  Honeymoons? 

Dec— Their  Little  Wife. 

Jan. — Hearts  and  Diamonds. 

Jan. — Her  Nearly  Husband. 

Jan. — Mollie's  Millions. 

Jan. — A  Four  Cylinder  Frame-Up. 

MARTIN  JOHNSON. 
Dee. — Through  the  Isles  of  the  New  Hebrldea. 

Dec. — Home  of  the  Hula  Hula. 
Jan. — Saving  Savages  in  South  Seas. 
Jan. — Cruising  In  the  Solomons. 
Feb. — Domesticating  Wild  Men. 

ADVBNTURB  SCBNIOB. 
Dee. — The  Horns  of  the  Hnla  Hala. 
Deo. — Just  Over  Yonder. 
Dee. — I  and  the  Mountain. 

Jan. — The  Last  Resort. 

Jan. — Flaming  Ice. 

Feb. — Sheep  O'Leavenworth. 


METRO  PICTURES  CORP. 


Lombardl  Ltd.  (Bert  Lytell).  Vol.  42;  P-160. 
Please   Get  Married    (Viola  Dana).     Vol.  42; 

p-n;ii. 

Fair   and   Warmer    (May  Allison).     Vol.  42; 
P-1191. 

The  Best  ef  Luek  (Six  Parte). 
Should  a  Woman  Tell?  (Alice  Lake).    Vol.  43; 
P-fi.^ 

The  Willow  Tree  (Viola  Dana — Six  Parts), 

Vol.  43;  P-465. 
The  Right  of  Way  (Bert  Lytell — Six  Parte). 
The  Walk-Otts  (May  Allison — Six  Parts). 
Btroneer  Than  Death  (Nazlmova — Parts). 
Nothiner  But  the  Truth  (Taylor  Holmes — 

Six  Parts),  Vol.  43;  P-468. 


HALLMARK  PICTURES  CORP. 


The  Trail  of  the  Octopus  (Serial). 

A    Woman's    Experience    (Bacon — Baker — Ten- 

Twenty-TTilrty). 
Suspense   (Relcher — Ten-Twenty-Thirty). 
The  Screaming  Shadow  (Ben  Wilson — Serial). 
Chains  of  Evidence  (All  Star). 
Hish  Speed  (Gladys  Hulette  and  Edward 

Earle).  Vol.  43;P-467. 
Carmen  of  the  North  (Anna  Bos). 
The  Veiled  Marriage   (Anna  Lehr  and  Ralph 
Kellard). 


TRIANGLE 


Deo.    7— The  Life  of  Rellly  (Ford  Bterllnc-Sem- 

nett — Two  Parte). 
Dee.  14 — Betty  of  Oreystone  (Dorothy  OUh). 
Dm.  14 — Craahlns  Throush  (Ford  8terllBC-8«a- 

sett). 


Dee.  21 — Keystone  Babies  (Bennett — Two  Parts). 
Dee.  as — Fast  Trains  and  Slow  Women  (Sydney 

Chaplin-Keystone ) . 
Jan.  4 — The  Clodhopper  (Charles  Ray). 
A   Lunch    Room   Romance    (Mabel   Normand — 

— Sennett — One  Reel). 
Jan.  11 — Only  a  Farmer's  Daughter  (Sennett — 

Two  Reels). 

Jan.  18— Mabel's  Speed   Cop    (Mabel  Normand 

— Sennett — One  Reel). 
Jan.  25 — A  Gamble  In  Souls  (Dorothy  Dalton). 


UNIVERSAL  FILM  MFG.  CO. 


Releases   for   Week   of   December  8. 

Lasca  (Edith  Roberts  and  Frank  Mayo).  Vol. 

42;  P-455, 
No.  9  of  The  Great  Radium  Mystery. 
No.  15  of  The  Midnight  Man. 
Woes  of  a  Woman  (Lyons-Moran — Two  Parts). 
The    Mite    of    Love    (Mabel  Taliaferro — Stage 

Women's  War  Relief — Two  Parts). 
A  Lucky   Dog's  Day   (Century  Wonder  Dog — 

Two  Parts). 

The  Lone  Hand  (Hoot  Gibson — Two  Parts). 
Vol.  42;  P-857. 

Rdeases  for  Week  of  December  IS. 

A  Gun  FIghtIn'  Gentleman  (Harry  Carey).  Vol. 
42;  P-.-i.37. 

No.  10  of  The  Midnight  Man. 

No.  10  of  The  Great  Radium  Mystery. 

His  Lucky  Blunder  (George  Ovey — One  Reel). 

The  Good  Ship  Rock  'N  Rye  (Jimmy  Adams — 
Two  Parts). 

The  Double  Hold-Up  (Hoot  Gibson  and  Joseph- 
ine Hill— Western— Two  Parts).  Vol.  42; 
P-1022. 

Releases  for  Week  of  December  22. 

No.  17  of  The  MIdnlsrht  Man   (The  C»Te 

of  Destruction). 
No.    11    of    The    Great    Radium  Mystery 

(Perils  of  Doom). 
In  the  Good  Old  Days  (Lyons-Moran — Two 

Reels). 

She's  ETerywhere  (Enid  Markey  and  Mon- 
tacu  Love — Stage  Women's 
War  Relief — Two  Reels). 

Weak  Hearts  and  Wild  Lions  (Jimmy 
Adams  and  Lois  Nelson — Two 
Reels). 

The  Counterfeit  Trail  (Ma«rda  Lane  and 
Edward  J.  Henessey — Two 
Reels). 

Releanes  for  the  Week  of  Dec.  29. 

The  Pointing  Finger  (Mary  MacLaren). 
Shackled  (No.  12  of  The  Great  Radium  Mystery). 
A  Wild  Finish   (No.  l."*— Final  Episode  of  The 

Midnight  Man). 
The  Flames  of  Hate  (No.  1  of  The  Lion  Man). 
Seeing  Things  (Neal  Bums — Okeh — One  Reel). 
The  Line  Runners   (Arnold  Gregg  and  Helen 

Howard — Western — Two  Reels). 

RELBASES  FOR  WEEK  OF  JAN.  5. 

The  Day  She  Paid  (Francella  Bllllngton). 

No.   13   of   The   Great   Radium   Mystery  (The 

Scalding  Pit). 
No.  2  of  The  Lion  Man  (The  Rope  of  Death). 
Sweet  Patootle  (Lyons-Moran — One  Reel). 
The    Inner    Ring    (William    Courtenay — Stage 

Women's  War  Relief — Two  Reels). 
Adam  and  Eve  a  la  Mode  (Rainbow  Beauties — 

Two  Reels). 

The  Jay  Bird  (Hoot  Gibson  and  Josephine  Hill 
— Western — Two  Reels). 

Releanea    for   Week    of   Jannary  12. 

The  Triflers   (Edith  Roberts — Six  Reels), 

Vol.  43;  P-462. 
No.  14  of  The  Great  Radium  Mystery  (Hemmed 
in). 

No.  3  of  The  Lion  Man  (The  Kidnappers). 
Some  Shimmlers  (Lyons-Moran — One  Reel). 
Bill's  Wife  (Ben  Wilson— Okeh — One  Reel). 
A  Baby  Doll  Bandit   (Jimmy  Adams — Jewel — 

Two  Reels). 


Naughty  Lions  and  Wild  Men   (Century — Two 

Keels). 

West  Is  Best  (Hoot  Gibson  and  Josephine  Hill  

Western — Two  Reels). 

Releases  for  Week  of  Janaary  19. 

No.   15  of  The  Great   Radium   Mystery  (The 

Flaming  Arrow). 
No.  4  of  The  Lion  Man  (A  Devilish  Device). 
The  Sweet  Dry   and  Dry  (Lyons-Moran— One 

Reel). 

Romeo's  Dad   (Thomas  Wise  and  Gall  Kane  

Stage  Women's  War  Relief). 
All  for  the  Dough  Bag  (Rainbow— Two  Reels). 

Releases  for  Week  of  January  26. 

The  Phantom  Melody  (Monroe  Salisbury). 
No.  10  of  The  Great  Radium  Mystery  (Over  the 
Cataract). 

No.  5  of  The  Lion  Man  (In  the  Lion's  Den). 
Bungled  Bungalows  (Lyons-Moran — One  Reel). 
Hearst  News  No.  57. 

Brownie's  Taking  Ways  (Century  Wonder— Two 

Reels). 

International  News  No.  57. 
New  Screen  Magazine  No.  50. 
Blind  Chance  (Western— Bob  Burns  and  Peggy 
O'Dare — Two  Reels). 


VITAGRAPH 


The  Invisible  Hand  (Antonio  Moreao — 16  Bp! 

sode  Serial — Every  Week). 
The  Golden  Shower  (Gladys  Leslie).    Vol.  42 

P-1IX8. 

The  Tower  of  Jewels  (Corlnne  OrlfDtb).  Vol. 
4.'!;  P-2ti.->. 

The  Darkest  Hour  (Harry  T.  Morey).    Vol.  43 

P-1.-.0. 

Pegeen  (Bessie  Love),  Vol.  43;  P-464. 
The  Vengeance  of  Duraod  (Alice  Joyc«).  Vol. 
42;  P-3C2. 

Dew    Drop    Inn    (Semon   Comedy).     Vol.  41: 
P-10I4. 

The  Midnight  Ride  (Gladys  Le«lle). 
The  Fortune  Hunter  (Earle  Williams). 
When   a  Man  loves   (Earle  Wllllama). 
The  Sins  of  the  Mothers  (Anita  Stewart). 
The  Midnight  Bride  (Gladys  Leslie). 
Human    Collateral    (Corlnne  Grimth). 
The  Birth  of  a  Soul  (Harry  T.  Morey). 
Slaves  of  Pride  (Alice  Joyce — Special— SiB 
Reels). 

The  Head  Walter  (Semon — Two  Reels). 
The  Friendly  Call   (.lulls  Swayne  Gkirdeo). 
Yaps  and  Yokels  (Big  V— Two  Parts). 
Vamps  and  Variety  (Big  V— Two  Parts). 
Mates  and  Models  (Big  V— Twc  Parts). 
Squabs  and  Squabbles  (Big  V — Two  Parts). 

BIG  V  COMEDIES. 

Bungs  and  Bunglers  (Big  V — James  A«- 
brey). 

Rubes  and  Robbers  (Blgr  V — MontKomcry 
and  Rock). 

Switches  and  Sweeties  (B[g  V — James  Au- 
brey). 

Throbs  and  Thrills  (Big  V — Moatromarr 

and  Rock). 


FIRST  NATL  EXHIBITORS 


Back  to  God's  Country  (Nell  Shipman).  Vol. 
42:  P-ini3. 

The  Thunderbolt  (Katherine  HacDonald).  Vol. 

42:  P-453. 
In  Wrong  (Jack  Plckford). 
The  Virtuous  Vamp  (Constance  Talmadge).  Vol. 

42;  P-53e. 

Mind  the  Paint  Girl  (Anita  Stewart).    Vol.  42; 

P-536. 

Heart  O'  the  Hills  (Mary  Plckford).    Vol.  42: 

P-853. 


January  24,  1920 


THE   MOVING   PICTURE  WORLD 


641 


Numbers  following  titles  of  pictures  indicate  pages  on  which  reviews  and  comments  appeared.  "C"  refers 
to  Comments,  and  "R"  to  Reviews.  Volume  number  is  also  shown  where  information  was  published  in  previous 
quarters. 


The  Beauty  Market  (Katherine  MacDon- 
ald). 

In  Old  Kentucky   (Anita  Stewart).    Vol.  43; 
P-145. 

The  Greatest  Question  CD.  W.  OrlfTlth). 
A  Daughter  of  Two  Worlds  (Norma  Tal- 

madge),  Vol.  43;  P-4C3. 
The  Inferior  Sex  (Mildred  Harris  Chaplin). 
The  Turning  Point   (Katherine  MacDon- 
ald). 

The  River's  End  (Marshall  Nellan). 

A  Day's  Pleasure  (Charles  Chaplin — Two  Reels), 

Vol.  42;  P-1009. 
A    Twilight    Baby    (Lehrman    Comedy — Four 

Reels). 


L.  J.  SELZNICK  ENTERPRISES 


SKLZNICK  PICTURES. 
Distributed  by  Select  Excbansea. 
A  Regular  Oirl  (Elsie  Jaols).    Vol.  42;  P-454. 
The    Country    Cousin    (Elaine  Hammercteln). 

Vol.  42;  p-5:m. 
Sealed    Hearts    (Eucene   O'Drlen).     Vol.  42; 
P-.'?fi2. 

The  (}lorlous  Lady  (OMts  Thomas). 

Piccadilly    Jim    (Owen    Moore),  Vol.  43; 
P-464. 

Out  Yonder  (Olive  Thomas).    Vol.  43;  P-150. 
The  Broken  Melody  (Eugene  O'Brien).   Vol.  43; 
P-147. 

Sooner  or  Later  (Owen  Moore). 

Greater  Than  Fame  (Elaine  Hammersteln). 

The  Imp  (Elsie  Janis). 

Footlights  and  Shadows  (Olive  Thomas). 

His  Wife's  Money  (Eugene  O'Brien). 

The  Woman  Game  (Elaine  Hammersteln). 

SELECT  PICTURES. 
Distributed  by  Select  Ezcbanses. 
The    Undercurrent    (Guy    Empey).     Vol.  42; 

p-rm. 

Faith  of  the  Strone  (Mitchell  L«wls). 
A  Scream  In   the  Night   (Special).     Vol.  42; 
P-ll!)2. 

Isle  of  Conquest  (Norma  Talmadge).    Vol.  42; 
P-245. 

The  Last  of  His  People  (Mitchell  Lewis).  Vol. 

42;  P-187. 

She  Loves  and  Lies  (Norma  Talmadge), 

Vol.  43;  P-469. 
Girl  of  the  Sea   (Williamson  Submarine  Pro- 
duction ) . 

Trilby    (Clara   Kimball  Young — Tourneur  Re- 
Issue)  . 

NATIONAL  PICTURES. 
Distributed  by  Select  BxchanKaa. 
Jan. — Just  a  Wife. 
Jan. — Blind  Youth. 

REPUBLIC  PICTURES. 
Distributed  through  Republic  Excbansea. 
Twelve-Ten  (Marie  Doro).    Vol.  43;  P-140. 
The  Blue  Pearl  (Edith  Hallor). 
The  Amazing  Woman  (Ruth  ClIfTord). 
Prisma  Pictures  (Nature  O>lor  Pleturea). 
Klnograma   (News  Reel). 


WORLD  PICTURES 


Oct. — Arizona  Catclaw  (Edythe  Sterling). 

Not.  8 — Ms  and  Captain  KIdd  (Evslyn  Ore*l«r). 

Nov.  10 — The  Poison  Pen  (Juns  EWIdge). 

Nov.  17 — You  Never  Know  Your  Luck  (House 
Peters).    Vol.  42;  P-454. 


REALART  PICTURES 


STAR  PRODUCTIONS. 

Anne  of  the  Green  Gables  (Mary  Miles  MInter). 

Vol.  42;  P-455. 
Erstwhile  Susan  (Constance  BInney).    Vol.  42; 

P-8.';4. 

The  Fear  Market  (Alice  Brady),  Vol.  43; 
P-465. 


FEATURE  RELEASES 


AMERICAN  CINEMA  CORPORATIOM. 
Women  Men  Forget  (MollU  Klog). 

A.  H.  FISCHER  PRODUCTITONS. 

The  Amazing  t.overs  (Grace  Darling). 

SOL  LESSER. 
Sky  Eye.    Vol.  43 ;  P-208. 

UNITED  ARTISTS. 
Broken  Blossoms  (OrlBth). 

His  Majesty  the  American  (Fairbanks).  Vol. 

42;  P-24.'). 

When  the  Clouds  Roll  By  (Douglas  Fairbanks). 

Vol.  43:  p-'2ns. 
PoUyanna  (Mary  Pickford). 

GATETY  COMEDIES. 

Dark  and  Cloudy. 
Hit*  and  MisRes. 
Bride  and  Gloomy. 
Love  Sick  at  Sea. 

(One  Reel) 

Are  Floorwalkers  Fickle? 
Cursed  by  His  Cleverness. 
HlB  Fatal  Bite. 

CHRISTIE  FILM  COMPANT. 
(One  Reel) 

All  Jazzed  Up. 
Two  A.  M. 

Kidnapping  Caroline. 
Bobby's  Baby. 
Settled  Out  of  Court. 

(Tvro  Reela) 
Nov.  A  Roman  Scandal  (Colleen  Moore).. 
Go  West,  Young  Woman  (Fay  Tincher), 

Vol.  43;  P-470. 
Jan.  Save  Me,  Sadie  (Eddie  Barry). 

CHESTER  OUTING  PICTURES. 

(One  Reel  Each.) 
The  Fifteen  Million.    Vol.  42;  P-854. 
Considering  Posey.    Vol.  42 ;  P-854. 
Temple  Bells  and  Wayside  S-rlnes. 
No  Coma  in  Acoma. 
The  People  in  White. 
Editorial  Horseplay. 
The  Simple  Life. 
Mr.  Outing  Gets  a  Soup  Dream. 

EQUITY  PICTURES. 

Silk  Husbands  and  Calico  Wives  (House  Peters). 
Eyes  of  Youth  (Clara  Kimball  Young).   Vol.  42; 
P-.'i62. 

The  Forbidden  Woman  (Clara  Kimball  Young). 
CAPITAL  FILM  COMPANT. 
(Two  Reels  Each) 
Faithful  Unto  Death. 
Escaped  Convict. 
The  Square  Gambler. 

ADOLPH  PHILIPP  FILM  CORPORA THHI. 

(Mutical  Film  Comedies — Two  Part*  flaoh) 
The  Midnight  Girl. 
Oh!  Louise! 


STATE  RIGHT  RELEASES 


Special  Features. 

Soldiers  of  Fortune  (Dwan — Seven  Parts).  Vol. 
42;  P-454. 

The  Mystery  of  the  Yellow  Room  (Chautard — 
Six  Parts). 


ARROW  FILM  OORPORATIOW. 
Vigilantes  (Seven  Re«U). 
"Lightning  Bryce    (Serial   Featuring  Ann  Lit- 
tle and  Jack  Hoxie).    Vol.  43;  P-3«2. 
Blazed  Trail  Productions  (Series  of  Twelve 
T-wo-Part        North  Woo^ 
DramM). 


The  Wolves  of  Wall  Street. 
The  Last  of  the  Open  Range. 
Vigilantes  (Seven  Reels). 

Blazed  Trail  Productions  (Series  of  Twelve  Two- 
Part  North  Woods  Dramas). 

HALL  ROCM  BOYS  COMEDIES. 

Dec.  2 — The  Chicken  Hunters. 
Dec.  IC — Taming  the  West. 
Dec.  30 — The  Millionaire  Paupers. 
Jan.  l.f — Wrong  Again. 
Jan.  27 — Neck  and  Neck. 

DULL'S  ETTE  FILM  CORPORA TIOIT. 
(Tioo-Retl  Comedies  Every  Ttoo  Weeks  Teat- 
uring  dale  Henry.) 

Ham  An  

This  Way  Out. 

Legends  of  the  Wilderness. 

(Two  Reels  Each.) 
Billy  West  Comedies. 
Haunted  Hearts. 
A  Scented  Romance. 
Hot  Dogs. 

Blue  [llood  and  Bevo. 

Bone  Dry. 

$1,000  Short. 

A  Rural  Romance. 

TYRAD  PICTURES. 
Johnny  Dooley  Comedies  (Two  Reels). 

FROHMAN  AMUSEMENT  COMPANT. 
Texas  Gulnan  Westerns. 
Mack  Swain  Comedies. 

The  Invisible   Ray    (Ruth   Clifford  and  Jack 
Sherrill— Serial). 

PIONEER  FILM  CORPORATION. 

The  Long  Arm  of  Mannlster  (Henry  Walthal). 

Vol.  42;  P-245. 
Atonement  (Grace  Davison). 

Hidden  Code. 

Sins  of  the  Children. 

Facts  and  Follies  Series. 
(One  Reel  Each.) 
Baseball  and  Bloomers. 
Back  to  Nature. 
Camping  By  Proxy 
In  the  Sweet  Dry  and  Dry 
My  Kingdom  for  a  Meal 


S.  L.  K.  SERIAL  CORPORATIOH. 
The  Fatal  Fortune  Serial. 


D.  "W.  GRIFFITH. 

The  Mother  and  the  Law. 
HearU  of  the  World. 
The  Fall  of  Babylon. 


VICTOR  KRBMBR. 

Reissue  of  CThaplIn  Burlesque  on  (T&naea 

(Four  Reels). 
Feb.     1 — Reissue      of      The  Chompioa 

(Chaplin — T-wo  Reels). 
April    1 — Reissue  of  Work  (ChapUn — Two 

Reels). 

May  1 — Reissue  of  By  the  Sea  (Chap- 
Un— One  Reel). 

March  1 — Reissue  of  Jitney  Elopememt 
(Chaplin — Two  Reels). 

'W.  H.  PRODVCTIOirt. 

The  Superman  (Six  Parts).  VoL  4J;  P-II4. 
Reissue  of  Seven  Olive  Tkomoa  Tilaasto  Fi*- 

ductlons. 
Speelal  Chaplla  Retarae. 

C.  P.  Price  &  Co.,  Inc. 

The  Log  of  U-35.  Vol.  43;  P-470. 

Jacob  Wilk,  1476  Broadway. 

10  Alice  Brady  Reissues. 

10  Robert  Warwick  Ressues. 


642  •  THE    MOVING    PICTURE   WORLD  January  24,  1920 

Better  Equipment 

CONDUCTED  BY  E.T.  KEYSER 


CrandalVs  New  Washington  House 

Is  Full  of  Meritorious  Features 


C RANDALL'S  York  Theatre,  a  beau- 
tiful one-floor  house,  the  eighth 
theatre  in  the  Crandall  Chain  in 
Washington,  opened  November  27.  It 
occupies  the  entire  end  of  the  square  of 
ground  fronting  on  Georgia  avenue,  131 
feet,  and  on  Quebec  and  Princeton 
streets,  72'^  feet.  The  seating  capacity 
is  approximately  1,000  and  the  cost  of 
the  building  was  about  $125,000.  It  is 
an  extraordinary  theatre,  in  view  of  the 
seating  capacity,  and  the  elaborateness 
of  the  house  for  such  an  outlying  resi- 
dence district.  There  are  numerous  in- 
novations which  have  been  introduced 
into  the  design  and  construction  of  the 
theatre  by  the  architect,  Reginald  Wyck- 
liffe  Geare,  of  Washington,  D.  C,  who 
has  previously  designed  several  theatres 
for  the  Crandall  interests,  the  most  im- 
portant of  which  are  the  Knickerbocker 
and  Metropolitan.  He  also  has  under- 
construction  for  the  same  interests  the 
Strand  Theatre  at  Cumberland,  Mary- 
land, an  1,800-seat  house. 

Seven  Display  Boards. 

The  exterior  of  the  building  is  treated 
on  three  sides  with  a  series  of  arches 
about  six  feet  wide  and  fifteen  feet  high. 
In  the  center  of  each  is  located  a  three- 
sheet  poster  display  board  electrically 
lighted  from  in  front  by  an  over-hang- 
ing X-ray  bracket. 

There  are  seven  display  boards  indi- 
cating the  picture  schedule  for  the  seven 
days  in  the  week.    The  material  of  the 


exterior  is  biege-toned  brick,  while  the 
arches  around  the  poster  frames  are 
finished  in  marble  cement  stucco,  a  new 
method  of  treating  the  exterior  of 
monumental  buildings. 

This  treatment  gives  the  arches  the 

^rillllllllllHinilHIIimmillHIUIIUJIIIlllHlllllllllllllllllllllllllllllll  llllltMlltllttltl  l  r  

I        Tell  Us  About  It 

THIS    department    exists    for  | 

the  purpose  of  spreading  the  1 

I  glad  tidings  of  anything  in  I 

I    the  way  of  equipment,  its  use  or  | 

I    arrangement  that  makes  or  .<avcs  i 

I    money  for  picture  theatres  or  stu-  \ 

I    dios.  I 

I  The  door  is  wide  open  and  the  | 

I  lid  entirely  absent  to  any  exhib-  I 

I  itor,  house  or  studio  manager  or  | 

I  manufacturer  who  has  a  story  to  | 

I  tell  or  a  device  to  describe,  the  f 

I  reading  of  which  will  tend  to  in-  | 

I  crease  efficiency  in  the  showing  1 

I  or  making  of  films.  | 

I  Send  photos  and  diagrams  when-  | 

I  ever   possible   and   address   your  | 

I  communication  to  "Better  Equip-  | 

I  ment"   Department,   Moving   Pic-  i 

I  ture  World.  i 

appearance  of  being  finished  in  varie- 
gated marble.  The  walls  of  the  building 
are  of  brick  and  hollow  tile  while  the 
gypsum  roof,  which  is  the  first  to  be 
put  on  a  theatre  in  the  East,  is  sup- 


ported by  .steel  trusses.  The  gypsum 
used  has  many  advantages  as  a  roofing 
material,  in  that  it  has  a  very  low  heat 
conductivity  which  will  save  many  tons 
of  coal  in  addition  to  being  one  of  the 
strongest  and  most  fireproof  of  mate- 
rials. The  theatre  throughout  is  abso- 
lutely fireproof. 

An  Attractive  Lobby. 

The  entrance  is  located  at  the  north- 
erly end  facing  Georgia  avenue  and  is 
protected  from  weather  by  a  segmental 
glass  and  iron  marquise  which  extends 
to  the  curb. 

The  segment  of  the  marquise  follows 
the  line  of  the  large  segmental  arch 
twenty-five  feet  in  length,  which  forms 
the  entrance  to  the  vestibule  where  the 
ticket  booth  is  located.  The  ticket  booth 
is  of  bronze  and  glass  and  built  into  the 
front  wall  of  the  lobby.  Access  to  the 
lobby  is  gained  by  two  doors  on  either 
side  of  the  ticket  booth.  The  lobby  is 
twenty  feet  wide,  fifty  feet  long,  and 
thirty  feet  in  height.  The  unusual 
height  of  the  ceiling  insures  adequate 
lobby  ventilation.  The  lobby  walls 
which  are  finished  in  a  soft  green  tone, 
are  paneled  with  gilt  mouldings. 

A   Beautiful  Auditorium. 

-Set  into  the  wall  at  either  side  of  the 
lobby  and  not  occupying  any  of  the 
floor  space  are  four  one-sheet  self-light- 
ing poster  frames.  At  the  end  of  the 
lobby  opposite  the  entrance  is  a  large 
crystal  mirror  with  a  circular  top  in 
front  of  which  is  a  marble  seat.  The 
lobby  is  appropriately  sub-divided  with 
brass  poles  and  chains  for  handling  the 
crowds  with  safety  and  dispatch. 

The  auditorium  which  is  thirty  feet 


Interior  Views  of  York  Theatre. 

l.,obby,  showing  mirror  and  seat;  and  auditorium,  showing  screen,  arch  and  celling  lights. 


January  24,  1920 


THF.    MOVING    PICTURE  WORLD 


Good-bye  delayed  slides! 

Good-bye  broken  slides! 
Good-bye  dirty  looking,  blurred,  illegible  slides! 

There  is  something  new  on  the  screen — it's  the  new  celluloid  unbreakable  slide. 

Just  as  rapidly  as  we  can  increase  our  capacity  Producers  are  adopting  the  new 
Fine-Art  Celluloid  Unbreakable  Slides  in  place  of  the  uncertain,  easily  broken  old- 
fashioned  glass  slides. 

During  the  past  60  days  we  have  been  forced  to  refuse  (on  account  of  lack  of  capacity)  an  average 
of  30,000  slide  orders  weekly. 

Since  July  15th  we  have  made  and  sent  out  hundreds  of  thousands  of  these  great  screen  innovations. 


William  Fox 


H 

Cycwne 

^Tek  of  t/ie  Cdnadmn 
Mrthireal  .MounM  Police 


FOX 

ENTERTAI N  M  ENTS 


FOX  FILM  CORPORATION 
Winfleld  R.  Sheehan,  General  Manager 
New  York  City 

November  12,  1919. 

INTERNATIONAL  LANTERN  SLIDE  CORPORATION, 

New  York  City. 
Dear  Sir : 

I  have  just  completed  a  trip  covering  many  of  our  important 
branches. 

I  made  it  a  special  point  to  ask  our  branch  managers  for  a 
crificisin  on  your  celluloid  slides  which  we  have  been  using  on 
all  of  our  releases  since  the  last  nf  July. 

Your  slides  are  decidedly  successful  with  all  of  our  exhibitors, 
who  seem  to  appreciate  uniform,  easily  read,  clean  advertise- 
ments that  always  reach  them  in  time  to  advertise  coming  pro- 
ductions. 

Your  slides  also  seem  to  have  done  away  with  one  big  annoy- 
ing problem  that  our  branch  managers  have  had  to  handle  here- 
tolorc,  namely,  the  diHiculties  in  delays  and  breakage  caused 
by  parcel  pi  st,  second  class  mail  or  express  shipments  of  the 
old-fashioned  glass  slides. 

Yours  very  truly, 

W.  R.  SHEEHAN,  General  Manager. 


EXECUTIVE  OFFICES  OF  MARCUS  LOEW 
1493-1505  Broadway 

New  York,  December  4,  1919. 
INTERNATIONAL  LANTERN  SLIDE  CORP.,  New  York  City. 
Dear  Sir: 

Regarding  your  lantern  slides,  as  you  perhaps  now,  we  are  using 
them  exclusively  now  and  have  abandoned  glass  slides  altogether. 

We  find  that  your  slides  are  superior  to  glass  chiefly  because  of 
the  fact  that  they  can  be  mailed  and  are  unbreakable  and  are  not 
destroyed  by  the  heat  of  the  lantern.  We  also  find  them  better 
artistically.  Undoubtedly  his  will  be  the  only  style  of  slide  used 
for  show  purposes  in  the  near  future. 

Yours  very  truly, 

N.  T.  GRANLUND. 


TO  EXHIBITORS: 


W     ^  D.W 


GREATEST 
mm]  QUESTION 

^^Ky  A  MOMENTOUS  DRAMA 

^HP.'  T  OF  TODAY 

^^^^  LOVC -MYSTERY -THB.1LLS 

i       woven  into  a  su«jbct  or-  profoumo 

IHTCIIEST  TO  ALL  MANKIND.. 

#A  FIRST  NATIONAL 
ATTRACTION 


In  answer  to  the  many  requests  that  we  are  receiving  daily,  we  wish  to  advise  exhi'bitors  that  we 
have  not  as  yet  made  up  any  stock  slides — such  as  "Goodnight",  "Tomorrow's  Features",  etc.  We  shall 
make  a  series  of  stock  slides  for  exhibitors'  special  use  shortly  and  announce  them  in  the  trade  papers. 


frE-MiilsuDts 


7 


Manufactured  by 

International  Lantern  Slide  Corporation 

229  WEST  28TH  STREET,  NEW  YORK  CITY 
Phone:    Chelsea  2576 


Exclusive  Western  and  Middle  States  Agent 

TOM  PHILLIPS 

"The  Longest  in  the  Business" 
5728  SOUTH  STATE  STREET,  CHICAGO 
Phone:  Ensfewood  1630 


644 


THE   MOVING   PICTURE  WORLD 


January  24,  1920 


Floor  Plan  of  York  Theatre. 

Note  generous  lobby  and  aisle  space  provided. 


high,  is  rectangular  in  shape  with  side 
walls  divided  into  panels  by  seven 
arches.  Between  the  arches  a  reliev- 
ing motif  of  two  pilasters  is  intro- 
duced. 

At  the  center  of  each  of  the  arches 
and  hung  from  a  point  in  line  with  the 
spring  of  the  arch  is  a  large  oval  gilt 
picture  frame  with  gold  ribbons  display- 
ing pastels  of  picture  stars.  The  note  of 
color  gives  to  the  auditorium  a  domestic 
touch  which  is  often  lacking  in  theatres. 
The  screen  is  located  in  the  center  of 
three  proscenium  arches.  The  two  side 
arches  being  arranged  to  afford  special 
effects  in  scenery  and  scenic  lighting. 
The  scenery  is  composed  of  lattice  work 
representing  a  conservatory  through 
the  arches  of  which  are  shown  in  the 
distance,  a  pair  of  beautiful  fountains, 
while  the  side  drops  provide  the  shrub- 
bery and  trees  in  the  foreground. 

The  arches  are  arranged  in  a  semi- 
elipse,  which  is  crowned  by  a  scenic 


ceiling  upon  which  sky  scene  has  been 
painted  with  a  cupid  sitting  on  branches 
blowing  a  pair  of  pipes  which  are  out- 
lined on  a  golden  moon  electrically 
lighted  from  behind. 

The  color  note  in  the  auditorium  is  a 
combination  of  gold  and  soft  olive 
greens,  four  or  five  tones  of  which  were 
used.  The  curtains  for  the  three  arches 
were  designed  especially  for  the  thea- 
tre by  the  architect  and  are  of  gold 
"Baronet"  satin  relieved  with  applique, 
in  black,  silver  and  blue. 

Unique  Lighting  System. 

The  lighting  system  of  this  auditorium 
is  most  unique.  Between  each  of  the 
seven  pairs  of  pilasters  on  the  side 
walls  are  located  gold  and  green  lambs' 
heads,  which  are  in  keeping  with  the 
style  of  the  architecture,  and  upon  the 
heads  are  mounted  frosted  glass  urns, 
decorated  in  ivory  and  gold. 

The  urns  are  lighted  by  colored  lamps 
placed   inside.     This   lighting   is  con- 


tinued throughout  the  picture.  In  the 
ceiling  of  the  auditorium  are  ten  glass 
panels  measuring  six  feet  by  eighteen 
feet,  the  frames  of  which  are  in  bronze. 
The  glass  is  a  soft  amber  tone  for 
cathedral  lighting.  Above  these  glass 
panels  in  the  roof  space  are  located  58- 
100  watt  lamps  with  reflectors  which 
are  directed  downward  and  throw  an 
even  illumination  into  the  entire  audi- 
torium, so  that  one  may  read  a  news- 
paper at  any  point  in  the  house  and 
still  not  have  the  illumination  inter- 
fere with  the  picture  on  the  screen. 
With  this  method  of  lighting  all  of  the 
illumination  is  thrown  upon  the  seats 
and  aisles.  Moreover,  it  illuminates  the 
entire  auditorium. 

The  lamps  are  arranged  on  three  sep- 
arate circuits,  allowing  for  the  use  of 
full,  secondary  and  very  low  intensities 
at  will.  The  lamps  on  the  circuit  which 
give  the  lowest  intensity  have  been  so 
graded  in  size  as  to  furnish  very  little 
illumination  at  the  front  and  a  higher 
value  at  the  rear. 

Heating  and  Ventilation  Distinctive. 

Another  distinctive  feature  of  the 
theatre  is  the  heating  and  ventilating 
system,  especially  designed  for  it  by 
the  architect  and  patterned  after  that 
which  he  designed  for  the  Knickerbock- 
er and  Metropolitan  theatres,  both  of 
which  have  proven  great  successes. 

Heat  is  introduced  without  the  use 
of  radiators  or  mushrooms  and  may  be 
regulated  to  any  desired  temperature, 
the  audience  being  constantly  supplied 
with  fresh  warm  air  in  the  winter  and, 
by  the  same  method,  with  fresh  cool 
air  in  the  summer;  the  Typhoon  equip- 
ment being  capable  of  changing  the  en- 
tire atmosphere  of  the  building  twice 
per  minute. 

Orchestra  Pit  a  Feature. 

Another  feature  worthy  of  mention 
is  the  orchestra  pit  which  is  located 
under  the  stage  at  a  level  two  feet  be- 
low the  floor  of  the  auditorium,  the  same 
being  separated  from  the  auditorium 
by  a  monumental  bronze  railing. 


B.  F.  P.  on  The  Great  White  Way 

PORTER  FURNISHED  AND  INSTALLED  SIMPLEX  PROJECTORS  ALL  OVER  BROADWAY.  FOR 
FULL  PARTICULARS  SEE  •'SIMPLEX  FLASH"  ON  INSIDE  OF  REAR  COVER  OF  THIS  MAGAZINR 
PORTER  PUTS  THEM  OVER  ON  BROADWAY. 

B.  F.  PORTER,  BROADWAY'S  PROJECTION  ENGINEER 

Cinemaquipment  Center,  Entire  Second  Floor,  729  7th  Ave.,  at  49th  St,  New  York 


A  Dependable  Mailing  List  Service 

Saves  you  from  M%  to  B0%  In  poataKa,  etc    RcMchea  all  or  _ 

aclectrd  list  of  Ihratrea  In  sny  trrrltory.    Indudr*  name  of  g 

exhibitor  as  well  as  the  theatre  In  address.     A  list  of  pub-  m 

llclty    mediums   desiring   motion    picture   news.     Unaffiliated  M 

exchanges  looking  for  reaturea.    Supply  houses  that  are  prop-  S 

eriy  characterized  as  sueb.    Producers  with  address  at  studios,  g 

laboratories  and  offioe*.     Informatioo  In  adTaucc  of  thcatra*  = 

being  or  to  b«  built.  1 

W74  a 

E 

MOTION   PICTURE   DIRECTORY   COMPANY  | 

tU  Wast  i2nd  gtraat.  Nvw  Tark                  Phone:  Bryaint  MM  | 

yiddrtssing  Maltigraphing   Printing   TppeWrithtt  | 


The  Best  For  The  Best  of  Them 

LA  VITA  CINEMATOGRAFICA 

The  Laadlnr,  Independsot  Orcan  of  Italian  nim  Tra4s 

SUBSCRIPTION  FOii    orv  ■nrkT  T  adc  a  wai> 

FOREIGN  COUNTRIES:     olA.  UKjlal^MSXi  A    I A  AM 

Aivertiiam^inXi :  Tariff  en  oppHootton. 
Edltsrial  Offices:  TUBIN  (Italy)— QaUarU  NaaUmala 


January  24,  1920  THE   MOVING    PICTURE    WORLD  645 


ilillllllllllllllllllllllllllllllillllllllllllllliiiliiiiilillillllllllllllllllilllllilH 


I    Marcus  Loew  | 

has  ordered  Typhoons  for  his  | 

theatres  in  Atlanta,  Knoxville,  | 

Nashville  and  New  Orleans.  | 

All  of  these  Theatres  have  | 

other  Cooling  Systems,  but  | 

Typhoons  will  take  their  place  | 

in  keeping  with  Loew's  policy  1 

to  please  the  public.  1 

WRITE  FOR  CATALOGUE  "M"  ^ 

Typhoon  Company  | 

281  Lexington  Ave.,  New  York,  N.  Y.  = 

64  West  Randolph  Street  = 

Chicago,  III.  = 

iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^ 


1044  Camp  Street 
New  Orleans,  La. 


646 


THE   MOVING   PICTURE  WORLD 


January  24,  1920 


^^^Cc  Hoods  for 


Sign,  Stage  or  Cancpy  Lights 

They   Cover  the  Bulb  and 
Show  Brilliant  and 
Lasting  Colors 

Possess  every  advantage.  Save 
you   dollars   in    lamp  renewals. 
Preclude  bothersonic  dipping.  Are 
_     _  easil.T  put  on  or  taken  off. 

25  aSd  40  w.  Reynolds  Electric  Co. 

Limpi  426  s.  Talman  Ave,  Chicago.  III. 


PERFBCTION  IN  PROJECTION 

Gold  King  Screen 

10  Days'  Trial 

N*.  I  Grade,  7Se.:  No.  2  Grade,  S»<. 
Stretchers  incloded 

Try  before  you  buy.  Sold  by 
aH  the  leading  supply  dealers 
throuRbout   the  country. 

Factory,  ALTUS,  OKLAHOMA 


LA  CINEMATOGRAFIA 
ITALIANA  ED  ESTERA 

Official  Orfsn  of  tlia  Italian  Clnematosrspb  Union 

Published  on  the 
15th  and  30th  of  Each  Month 

Faralsn  Soburlptlon:  20  franca  per  annn 

Editorial  and  Business  Offices: 

Via  Cumiana,  31,  Turin,  Italy 


"THE  BIOSCOPE" 

The   Representative   Weekly  JoaniAl 
of  the  British  Film  Indnstry 
Of  apeelal  Interaat  to  all  wlio  bay  or  Mil  Film 

OFFICES: 

85,   SHAFTESBURY  AVENUE 
LONDON,  W.  I. 
Spedmeo  copy  free  on  requeet 
Forelin  Subscriptions:  One  pound  ten  shllllnn  (Ooid) 


Standard  Motion  Picture  Co. 

Out  acquainted  with  our  prioet 
and  taoiUtiet  for  handling  your 

DEVELOPING— PRINTING 
TITLES— TINTING 

All  W«rk  Guaranteed — Serriee  the  Beat 
Addreaa: 

1007  Mailers  BIdi..  Chlago— Phone:  Central  2347 


ROMAYNE  COMEDIES 

Amonff  the  Best  Two-Reelers  on  the  Market 
WBini  OB  WTEl 

ROMAYNE  SUPERFILM  CO., 

LOS  ANGELES 


National  Electric 
Ticket  Register  Co. 

ICaaifaotaras  of  Beotrlo  nctot  Issa- 
ln«  MarlLliMi  for  Mmrtn«  Pictare  Tk'- 
mlrr*  and  fteataarxnta.  Sold  dlrsot  or 
lArwjBb  Four  dealer. 

NATIONAL  ELECTRIC 
nCKET  RKGISTER  COUP  ANT 
1511  Nertti  Broadm; 
St.  Loals,  Mo.,  U.  8.  A. 


Goergen's  Aparatus  in  Operation. 

The  plant  in  the  flower  pot  is  having  its  development  recorded  on  the  film. 

U.  S.  Agricultural  Department 

Photographer  Improves  Camera 


GEORGE  R.  GOERGENS,  motion 
picture  photographer  of  the  U.  S. 
Department  of  Agriculture,  Wash- 
ington, D.  C,  has  devised  an  automatic 
motion  picture  camera  which  will  pho- 
tograph slowly  growing  and  developing 
plant,  insect  and  animal  life. 

This  camera  is  operated  by  electrical 
power  connected  with  timing  clocks, 
so  arranged  that  at  regular  intervals 
the  lights  will  turn  on,  one  or  more 
exposures  or  as  many  feet  of  film  as 
is  desired  will  be  photographed  and 
when  the  operation  is  completed  the 
lights  will  be  extinguished  and  the  shut- 
ter will  close  until  the  next  interval  for 
exposure  arrives. 

Previously,  where  any  attempts  have 
been  made  to  photograph  the  develop- 
ment of  slow  developing  plants  or  in- 
sects, it  has  been  necessary  for  a  camera 
operator  to  stay  with  the  machine  so 
that  at  the  stated  periods  the  stage  of 
growth  could  be  filmed.  Where  the 
work  was  continued  for  periods  of  twen- 
ty-four hours  or  longer  this  necessitated 
the  services  of  three  cameramen  work- 
ing in  shifts  of  eight  hours  each. 

The  Goergens  camera  minimizes  the 
services  of  the  operator,  as  all  that  is 
necessary  is  to  wind  up  the  clocks  used 
for  timing  purposes  once  every  twenty- 
four  hours. 

Timing  Clocks  Used. 

As  shown  in  the  accompanying  illu- 
stration, the  lights  which  abet  the  pic- 
ture taking  operations  are  connected 
directly  with  two  timing  clocks,  which, 
in  turn,  are  joined  to  respective  relays 


Irani^rteK 


Automatically  snppUea  only  snch  ydtage  as 
arc  requires.  No  waste  of  current  In  ballast 

HERTNER  ELECTRIC  CO. 
West  I14th  Street,  CleTeland.  OMe 


which  start  and  stop  the  cranking  of 
the  camera  and  in  order  turn  on  and  ex- 
tinguish the  lights. 

The  starter  clock  has  a  special  me- 
chanism and  a  spring  motor,  which 
throws  on  the  lights  at  the  appointed 
time,  and  at  regular  intervals  there- 
after, while  the  other  clock  is  provided 
with  another  spring  motor,  as  well  as 
an  electrical  magnet  which  shuts  of? 
all  the  current  at  the  specified  periods 
after  each  series  of  pictures  or  desired 
amount  of  film  have  been  exposed.  The 
current  passes  directly  from  the  first 
timing  clock  into  the  starter  relay, 
which  governs  the  length  of  time  the 
motor  will  run  for  each  exposure.  Sub- 
sequently, after  the  motor  has  run  the 
desired  period,  the  second  timing  clock, 
through  the  stopping  relay,  shuts  off  the 
power. 

Clock  Set  for  Any  Interral. 

The  clocks  can  be  set  for  any  interval, 
a  common  practice  in  photographing 
growing  plants  being  to  adjust  the  cam- 
era to  make  exposure  every  half  hour 
throughout  the  day  and  night.  The 
amount  of  film  exposed  at  each  interval 
is  also  capable  of  easy  regulation.  This 
automatic  camera  is  adapted  as  a  valu- 
able aid  to  scientific  investigations, 
which  cover  many  and  diverse  conditions 
and  territories. 

It  provides  the  effective  means  for 
photographing  the  life  cycles  and  activi- 
ties of  all  varieties  of  insects  —  both 
beneficial  and  obnoxious,  while  it  is  an 
energetic  policeman  in  locating  and 
clearing  up  complications  which  attend 
the  infestations  of  plants  and  crops 
with  different  kinds  of  pestiferous  fungi 
and  allied  plagues. 

In  pictorial  form,  it  renders  the  deep- 
est secrets  of  the  scientific  laboratory 
available  to  the  average  layman,  so  that 
he  can  understand  the  "how,  why  and 
wherefore"  of  the  disease  or  discovery. 

Mr.  Goergens  is  also  the  originator 


THE    MOVING    PICTURE  WORLD 


647 


Tnc  Columbia  Cored  Upper  holds  ingredients 
>  that  permit  along*  and  steady  arc,  and  prevent 

crackinof  near  the  crater....  ..IThe  Columbia 

Silvertip  Lower  is  unique  for  its  high  current 
capacity;  small  in  diameter,  it  does  not  shadow 
the  crater  of  the  positive 


positive 


ne^tive 


National  Carbon  Company 

Incorporated 


Incorporated 

Cleveland,  Ohio 


648 


THE    MOVING   PICTURE  WORLD 


January  24,  1920 


SPECIAL 

ROLL 

TICKETS 


T  «  •  r  owa 

nok6t.  U7  e  o  I  0  r  •, 
a  0  0  u  rftMy   oumtMrad ; 
errarr    roll  g^rmjiloeA. 
Coupon   Tipkett  for 
PriM  DrmwlniB;  i.OOt, 
S3  00       Pntmpt  Ifaiiv 
menu.    Cut]  wlUi  Lfae  order. 
0«t  the  umplf*.    8«Qd  dl^ 
gnm  for  B^aerred  Om- 
poo  Tlck«tj.  MrlaJ  or  dAt«(l 
Ail  ticket!  molt  oonform  to  OovenuMat  rainl- 
UUon  Mid  beu  e«tabUihed  prlo*  of  trtmlMton 
and  t&x  paid. 

SPECIAL  TICKET  PRICES 

Five  Thouaand   fl.St 

len  Thouaand    l-M 

Piftaen  Thouaand    4.00 

Twrnty-flTa  Thaaaand  (.00 

PUty   Thouaand   0.00 

One  Hundred  Thoaaand  K.OO 

National  Ticket  Co^    shamokin.  Pa. 


SLIDE  MAKING  SET 


Includes  6  bottles  ink,  glass  mats,  pen 
and  strips.  Price,  complete,  $1.25. 

Send  for  catalog  of 

THEATRE  SUPPLIES 

ERKER'S 


608  OLIVE  ST. 


ST.  Loms,  MO. 


GUARANTEED 

Mailing  Lists 

MOVING  PICTURE  THEATRES 

Brary  State— total  26,300:  by  Stataa,  M.OO 

Par  M. 

1,057  flim  exchanccB  fT.M 

113  manofacturers  and  atndloa  4.00 

M8  machine  and  anpply  dealera....  4.0# 


Forttwr  Partloalar*: 


A.F.WILUAMS,166W.AdamsSt.,Chicago 


Write  for  our  up-to-da*t  prioe  Nat. 

Amusement  Supply  Co. 

Larceat  ExclaaiTe  Dealers  t»  tka 

MOTION  PICTURE  TRADE 
300-302  Mallen  Bld«. 
S  SoDth  Wabash  Aire. 
CHICAGO,  ILLINOIS 

Daaltn  Is  UaOairapb.  Studard  and  auwte 
MoTiiil    Pleton    Maciiliiea.    Nadooal  Gkitaaib 
lIlBaaa  Benma  and  Incytliliur  for  the  Ikaam 
WE  SELL  ON  THE  IN8TALLHENT  PLAN 


When  writing  to  advertisen  kindly 
mention 
The  Movine  Picture  World. 


•hw;;edbrooke- 

^rchitQct-^ 


DENVERj., 


COLORADO  • 


DISTINCTIVE  THEATRES 


Carl  BoUer  &  Brother 

Theatre  Architects 

RIDGE  BUILDING,  KANSAS  CITT,  MO. 
CooaultaQta    to   other  archltecta. 
Adrlaot*  to  owoera  resardlnc  plana  and 
apecAOcaUoDa   of   oont«mplated  theatrea. 


of  what  may  be  termed  the  "sprint 
camera."  During  the  war  emergency, 
Uncle  Sam  conducted  various  investi- 
gations conected  with  the  wearability 
and  durability  of  different  kinds  of 
footwear. 

In  these  studies  it  was  necessary  to 
photograph  the  legs  and  feet  of  many 
pedestrians,  in  order  to  ascertain  just 
how  they  lifted  and  lowered  their  feet, 
what  bend  of  the  shoes  resulted  and 
how  they  slid  or  scuffled  their  feet. 

Mr.  Goergens  decided  to  speed  up 
his  camera  to  obviate  the  blurred  and  in- 
distinct negatives.  He  devised  a  gear 
case  with  four  gears,  which  he  fastened 
to  the  side  of  the  camera.  This  device 
engages  the  crank  shaft  and  gears  up 
the  speed  of  the  camera. 

Such  an  attachement  does  not  disable 
the  camera  for  ordinary  work,  as  there 
are  two  separate  shafts  provided  for 
a  crank  handle,  one  filming  sixteen  pic- 
tures a  second,  while  the  other  makes 
128  exposures  during  a  like  period. 

Explaining  the  Jam. 

This  accessory  was  successfully  used 
also  in  making  pictures  of  machine  gun 
jams,  for  the  instruction  of  aviators  in 
how  to  avoid  or  remedy  mishaps  of  this 
character.  A  British  officer  became  fa- 
miliar with  the  use  of  the  accelerator 
for  use  on  motion  picture  cameras  and 
officially  requested  that  his  government 
also  be  permitted  to  utilize  the  Goer- 
gens'  invention. 

And,  subsequently,  all  the  English 
cameras  used  in  war  service  work  were 
equipped  as  "sprint  cameras." 

They  have  demonstrated  their  value 
wherever  pictures  of  very  rapid  motion 
have  had  to  be  made.  It  is  anticipated 
that  some  official  recognition,  both  on 
the  part  of  the  British  and  American 
governments,  will  shortly  be  forthcom- 
ing in  appreciation  of  what  a  talented 
movie  photographer  did  in  helping  to 
overthrow  the  Huns. 


Wants  An  Ad^ertisinir  Clock. 

Moving  Picture  World: 

We  have  been  trying  ot  locate  the  manu- 
facturer of  an  advertising  clock  that 
changes  ads.  automatically  by  electricity. 

We  have  written  to  several  parties,  but 
so  far  without  success,  and  so  ask  you 
to  put  us  In  communication  with  someone 
that  makes  these. 
Thanking  you  for  an  early  answer. 
Very    respectfully  yours, 
GILES  MASTER. 

The  Strand  Theatre, 
Gallup,  New  Mexico. 
Write  Publicity  Clock  Company,  105 
West  Fortieth  street,  New  York  City. 


4  K.  W.  Electric  Generating  Set. 

M  or  ItO  Tolts  for  stationary  or  portabia 
moTlng  picture  work  and  theatre  llglit- 
log.  Snaouth,  steady  current,  no  flicker. 
Purtable  type  with  cooling  radiator  all 
seU-aootalned. 

Send  for  BaUatln  Ne.  SO 

Uniyersal  Motor  Co. 

OSHKOSH,  wise. 


THE  CINEMA 

NEWS  AND  PROPXBTT  GAZXTTI 

30  Gerrard  Street 
W.  I.  London,  England 

Haa  the  qaallty  eirealatlea  af  tke  to«4a 
in    Creat    Brttain    and    the  DenlaloM. 
All  Official  Netlees  and  Nrm  tnm  tka 
ASSOCIATION     t«     lu     mambets  ara 
pnbllahed    ezelaalTely    In    tUa  Jaaraal 
TEARLT  RATE: 
POSTPAID.  WKEKLT.  %1M 
SAMPLE  COPT  AND 
ADYESTISING  BATES  ON  RBQUaBT 

Appointed  by  Agreement  Doted  7|8|14 
THE  OFFICIAL  ORGAN  OP 

THE  CINEMATOQRAPH  EXHIBITORS'  ASSOOl' 
ATION  OF  SREAT  BRITAIN  A  IRELAND,  LT». 


Free  Book 

Contai nine  com plet 
Btory  of  the  origio 
•nd  history  of  tba 
wonderful  iutra-, 
meot— the 


SAXOPHONE 


This  book  tella  yoa  when  to  use 
Saxophone  —  sinRly,  in  qaartettcs. 
in  sextettes,  or  in  regular  band;  how 
to  transpose  cello  i  iiir*,.-*  in  orchcstrn 
...v^  many  other  things  you  would 
like  to  know, 
Vou  can  lesrn  to  ptay  ttia  aeala  In  o«M  li< 

practica,  an<l  fooh  be  rlaylne  populai  air*.  

can  double  yoiir  income,  your  p1<-ai<are.  and  rour 
popularity.  Caay  to  pay  by  our  eaay  payment  plail. 

»  MAKES  AN  IDEAL  PRESENT 

Send  for  free  Saraphone  b.-ok  and  eatalotr  of  every- 
thiatt  in  Tnie-Toni-  b;indand  or.  hpstra  instrumenta 

RUESCHER  BAND  INSTRUMENT  CO. 


AMERICAN 

Jfotoplaper 

(Trade  Mark  R«iat«ra«)  - 
The  Mnaleal  Marrel         WrIU  for  Catalagna 

AMERICAN  PHOTO  PLAYER  CO. 
•3  Wast  4Uh  gtreat  N«w  Tark  01^ 


Kinarko  Carbons 

TOUR  DBALER.  OR 

CARBON  IMPORTS  CO. 

lM-lU-114  WcM  4SBd  St..  New  Tark  CMr 


January  24,  1920 


THE    MOVING    PICTURE  WORLD 


649 


PERFECT  PROJECTION 

can  be  effected  by  employing  in 
your  machine  the 

Speer  "Directo-Hold-Ark"  Combi- 
nation for  Direct  Current 

and 

Speer  "Alterno"  Noiseless  Carbons 
for  Alternating  Current 

Make  your  own  investigation 
of  the  merits  of  SPEER  CAR- 
BONS by  purchasing  a  trial 
package  from  your  dealer  and 
trying  them  in  your  machine. 

"The  Carbons  With  a  Guarantee" 

Speer  Ceirbon  Company 

St.  Marys,  Pa. 


The  advantages  of 


EASTMAN 


footage  numbered  negative  film 
will  immediately  assert  them- 
selves in  the  final  cutting  and 
assembling  of  successive  scenes. 

Identifiable  by  the  words  "Eastman"  and 
Kodak"  in  the  film  margin 

EASTMAN  KODAK  COMPANY 
ROCHESTER,  N.  Y. 


EAGLE  ROCK 

— =FILM— 

The  Quality  Raw  Stock 

Right  photographically. 
Will  not  go  to  pieces  in 
the  projector. 


Ma<l«  hj 


The  Eagle  Rock 
Manufacturing  Company 

Verona,  New  Jersey 


650 


THE   MOVING   PICTURE  WORLD 


January  24,  1920 


CLASSIFIED  ADVERTISEMENTS 

3p  PER  WORD  FOR  SITUATIONS  WANTED  P"p  PER  WORD  FOR  ALL  COMMER. 
^  AND  HELP  WANTED.  MINI  MUM,  $0.50         9^  CIAL  ADS.    MINIMUM,  $1.00 


SITUATIONS  WANTED. 

COMPETENT  YOUNG  MAN  wishes  to  learn 
some  branch  of  film  busines^^.  Anything  that 
will  lead  to  something  better.  Able  to  furnish 
best  references.  Can  you  give  me  a  chance? 
W.  P.,  care  of  M.  P.  World,  N.  Y.  City. 

WANTED  :  Position  as  manager  of  first  class 
picture  theatre,  preferably  on  salary  and  per- 
centage basis.  Understands  newspaper  adver- 
tising and  can  produce  results.  Age  30 ;  five 
years'  experience  ;  will  go  anywhere.  Box  114, 
Eminence,  Ky. 

FIRST  CLASS  Laboratory  man,  camera  ex- 
perience, 10  years,  can  deliver  goods.  Trumeter, 
620  Thurston  Road,  Rochester,  N.  Y. 

OPERATOR  DESIRES  permanent  position  in 
theatre  using  only  first  class  equipment  where 
experience  and  ability  are  appreciated.  Opera- 
tor, Box  12'A,  Mayfleld,  Kentucky. 

BUSINESS  OPPORTUNITIES. 

AGENCIES  WANTED  for  Bioscope  machines 
and  accessories,  carbons,  slides,  electric  generat- 
ing sets,  etc.  E.  H.  DuCasse,  merchant  and 
manufacturers'  agent.  One  of  India's  leading 
film  Importers.  Bank  references  exchanged.  19, 
Chowringbee,  Calcutta,  India. 

EQUIPMENT  WANTED. 

WANTED  :  GENERATOR  A-C  to  D-C  110 
volts,  60  cycles,  single  phase,  must  be  nearly 


new  and  reasonable;  also  a  used  booth.  Gen- 
erator, rare  of  M.  P.  World,  N.  Y.  City. 

EQUIPMENT  FOR  SALE, 

OPERA  CHAIRS  from  war  camps,  booths, 
machines  and  entire  equipments  furnished  at 
half  original  cost.  Write  your  requirements. 
J.  P.  Redlngton,  Scranton,  Pa. 

FOR  SALE  :  A  Prestwich  perforator  In  per- 
fect condition,  looks  like  new,  price  $60.00.  Will 
ship  0.  0.  D.  on  .$10.00  deposit.  Address  George 
Bates,  1010  Forbes  St..  Pittsburgh.  Pa. 

CAMERAS,  ETC.,  WANTED. 

FIRST  CLASS,  must  be  good  as  new,  -100  ft. 
capacity,  but  will  consider  200  ft.  Write  make, 
model,  price  flrs't  letter.  Harry  Farrell,  Park 
Theatre,  Nashua,  New  Hampshire. 

CAMERAS,  ETC.,  FOR  SALE. 

OUR  S.jTH  ANNIVERSARY'  CATALOG,  chock 
full  of  season's  best  bargains — embracing  mo- 
tion picture  cameras,  etc.,  is  now  ready  for 
mailing — write  and  ask  for  one.  DAVID  STERN 
COMPANY,  "Value.  Service,  Satisfarton  since 
1885,"  1027  DAVSCO  BLDG.,  CHICAGO,  ILL. 

A  WINNING  COMBINATION,  Universal  M. 
P.  Cameras  and  De  Vry  projectors.  The  new 
Universal  with  Internal  Shiftter  Dissolve  is  the 
equal  of  any  camera  made.  Do  not  be  deceived 
by  high  sounding  names.    Buy  a  Universal  for 


genuine  satisfaction.  200  ft.  model  with  In- 
ternal Dissolve  $510.00.  Bass  price  $407.00.  200 
ft.  model  without  Dissolve,  list  $4.30.00.  Price 
$:{07.00.  400  ft.  model  with  Dissolve,  list  $728.00. 
Our  price  $647.00.  C-!>0  De  Vry,  the  standard 
of  the  world  in  portable  projectors.  $200.00. 
Slightly  used  De  Vrys  always  on  hand.  The 
latest  book,  "Behind  the  Motion  Picture. Screen," 
the  only  complete  book  on  the  subject  ever 
published,  postpaid  $3.67.  Telegraphic  and  C. 
O.  D.  orders  shipped  the  same  day  received. 
Complete  bargain  list  free.  BASS  CAMERA 
COMPANY,  Charles  Bass,  Pres.,  109  Dearborn 
St.,  Chicago,  III. 

THEATRES  WANTED. 

WANTED — Moving  picture  theatre  In  llTe 
town  In  Iowa,  Minnesota  or  Wisconsin.  Stat* 
full  particulars  In  answering.  Martin  &  Savaga, 
New  Hampton,  la. 

MISCELLANEOUS. 

LEADER  FOR  SALE. — Colored,  new  film, 
$3.75  per  1,000  ft. ;  opaque,  undeveloped  Dim, 
$5.00  per  1,000  ft.  Evans  Film  Mfg.  Co.,  418 
West  216th  St.,  New  York  City. 

SAVE  COAL  by  conserving  electricity  by  thft 
use  of  proper  equipment.  "Motion  Picture 
Electricity.  "  by  Hallberg,  280  pages,  postpaid 
.'?2..50.  Chalmers  Publishing  Co.,  516  Fifth  Ave., 
N.  Y.  City. 


PICTURE 
THEATRE 
ADVERTISING 


ADVERTISING 
PAYS 

you  will  agree.  Then  why  hesi- 
tate ordering  "Picture  "rhentre 
Advertising"  by  E.  W.  Sargent, 
a  volume  with  300  pages  de- 
voted exclusively  \o  the  ways 
and  means  of  increasing  box- 
ofTlce  receipts.  Postpaid  for 
.^2.00. 

Chalmers 
Publishing- 
Company 

516  FIFTH  AVENUE 
NEW  YORK  CITY 


PROJECTIONISTS 

Are  you  Rettinir 

MAXIMUM  SCREEN  ILLUMINATION 

ror 

WATTAGE  USED? 

The  11x17  (two  oo  one)  LHN8  CHARTS.  piiDt«d  on  bmwf  homA 
paper,  are  mltftble  for  fnmluii.    IWtli  A.  C.  and  D.  C.  amiMrac* 

25  to  60  Is  Covered  with  riano-cLinvei  or  Menliiw  bl  uuorsx; 
correct  projection  ]ens  diameter  to  avoid  iraile.  miBO  correct  dU- 
tauoe  of  revulviug  thuiter  from  aiwrture. 

Tour  projection  room  U  not  complete  without  Xht 

LENS  CHARTS 

Send  50c  in   stamps  I  inlay 'f! 

MOVING  PICTURE  WORLD 

516  FIFTH  AVE..  NEW  VORK  CITY 


Schiller  Baildint 
Chicaco,  III. 


WrlKht  &  Calltnder  BalldlnF 
Loa  Angeles,  C>1. 


F.H.RICHAR.DSON 


They  Dispel  the  Darkness 

that  Threatens  Failure  in  the 

Moving  Picture  Business 


CHALMERS  PUBLISHING  COMPANY 


NlSW  YORK 

•lis  Fifth  Ave. 


CHICAGO 

Giirrick  Thenirc  Ride. 


LOS  ANGELES 

WrieW  «  f«llend»r  Bid 


January  24,  1920 


THE  MOVING 


PICTURE  WORLD 


651 


IN- 


COMINGS 


A  Bilt-Rite  Lobby 
Display  Frame  for 
Only  $10.00. 

Illustration  on  left  shows 
our  Handy  Panel  combina- 
tion frame,  sold  by  all  deal- 
ei]S  for  only  $10.00. 
Reversible  backs  permit  dis- 
play of  six  llxM's  or  six 
SxlO's  with  date  strip.  Made 
in  four  finishes — golden  oak, 
mission,  green  filled  or  gilt. 
Frame  is  intended  to  hang 
on  wall  or  stand  about 
lobby. 

BILT-RITE  Display  Frames 
are  universally  recognized 
by  the  country's  leading 
showmen.  Ask  your  local 
dealer  for  the  BILT-RITE 
line  or  write  us  direct  for 
complete  information. 

Ask  for  Booklet  C-4 

Consolidated  Portrait  &  Frame  Co. 

1029-3.5  W.  Adams  Street,  Chicago,  Illinois 


jteisBPsm'' 

Handy  Panel  Frame 
No.  42  —  Holds  gix 
11x14  or  8x10  photos. 
Hangs  on  wall,  or 
stands  about  lobby. 
Price:  $10.00 


Not  by  doing  more  business  but  by  getting  all 
that's  coming  to  you  on  the  business  you  are 
doing  now. 

THE  PERFECTED 
AUTOMATICKET  REGISTER 

by  keeping  your  tickets  under  lock  and  key, 
giving  you  an  exact  record  of  every  ticket  sold, 
and  a  check  on  your  cash  receipts  for  the  day, 
insures  your  getting  every  dollar  of  profit  your 
enterprise  earns. 

Send  for  our  new  catalog  of  vital  box  office 
information. 


J 


y 


Lubliner  &  Trinz  Use 
Oplex  Signs 


Ll  I->LIM^I{  X  THlNy^  aie  ainonji  tlie.  huae  theatre  corporations 
wliiih   u:-e  0|ilc\   Sii!ii~.     Tliis  piituie    sliows    the  Wilson 
Theatre,  ChiraiiO.    Wile  how  the  ()|)h'\  intercliaiijieab.lr,  .letters 
are  iiseil  In  aniiiiiiiuc  tin.- .  attra*  liiui  

The  reatlinu  of  tliis  ^ijiri  ran  be  rhatipetl  in  a  few  minutes  by 
anyone--jusl  take  out  one  set  i>l  lelters  ami  put  in  another.  No 
lamps  or  \virinp:  to  chanpe.    

Oplex  Ueetric  .Signs  have  raised  letters  of  snow-white  glass 
>lan(Mng  out  from  a  dark  background.  They  sometimes  include 
expiised  lamp  and  lla>htM-  effects,  as  in  the  picture. 

Let  us  ~end  vou  full  particulars  and  a  sketch  showing  how  your 
sii;n  will  locik. 


The  Flexlume  Sign  Co.  ^'iL^J,'^ 


Pacific  Coast  Distributors 
"-The  Electric  Products  Corp. 

l.os  .Xngeles,  Cal. 


GAL  ADVERTISING 
iagara  Street,  Buffalo 
Canadian  Distributors 
The  Flexlume  Sign  Co.  Ltd. 
toronto,  Ont. 


652  THE  MOVING  PICTURE  WORLD  January  24,  1920 

iiiiniiiiiniiininiiiimimmiBiiiiinmiiimiiinmimiiin^ 


ADVERTISING  INDEX 

The 

Buyers '  Guide 


MANUFACTURERS  OF  MOVING  PICTURES 

Page 

Alfred  S.  Black    512 

American  Film  Co  Insert 

Arrow  Film  Corp  540-41 

D.  W.  Griffith    230 

Fjimous  Players-Lasky  Corp  Insert,  495-501 

First  Nat'l  Ex.  Circuit,  Inc  531-38 

tioldwyn  Pic.  Corp  Insert,  511 

Hallmark  Pic.  Corp  522-23 

Hodkinson,  W.  W,  Corp  Insert,  519-21 

Jack  &  Harry  Cohn    543 

Metro  Pictures  Corp  Insert 

M.  P.  Theatre  Owners  of  America    542 

Numa  Pic.  Corp  494-526 

Pa  the  Exchange,  Inc  Insert,  526 

Rcalart  Pic.  Corp  Insert 

Republic  Distrib.  Corp  506-07 

Robertson-Cole  Co  Insert 

Romayne  Superfilm  Co   646 

Schomer-Ross  Prod  528-29 

Sclznick  Pic.  Corp  503-05 

Tower  Film  Corp  513-18 

United  Artists  Corp  508-09 

United  Picture  Theatres,  Inc  539 

Universal  Film  Mfg.  Co   502 

Vitagraph  Co  524-25 

Wilk  &  Wilk    610 

CARBONS  AND  CARBON  ACCESSORIES 

Carbon  Imports  Co  648 

National  Carbon  Co  647 

Spear  Carbon  Co  649 

ELECTRICAL  AND  MECHANICAL  EQUIPMENT 

Amusement  Supply  Co   648 

Automatic  T.  S.  «&  C.  R.  Co   651 

Erker  Bros.  Opt.  Co   648 

Flexlume  Sign  Co  651 

Hertner  Elec.  Co  646 

Lucas  Theatre  Supply  Co  653 


Page 

National  Elec.  Tic.  Reg.  Co   646 

National  X-Ray  Reflector  Co  653 

Porter,  B.  F   644 

Reynolds  Elec.  Co   646 

Typhoon  Fan  Co   645 

Universal  Motor  Co   648 

MANUFACTURERS  OF  INDUSTRIAL  PICTURES 

Erbograph  Co   649 

Palisade  Film  Lab   653 

Rothacker  Film  Mfg.  Co   644 

Standard  M.  P.  Co   646 

LOBBY  DISPLAYS 

Consolidated  Portrait  &  Frame  Co   651 

MANUFACTURERS  OF  RAW  STOCK 

Eastman  Kodak  Co   649 

Eagle  Rock  Mfg.  Co  649 

MOVING  PICTURE  CAMERAS 

Bass  Camera  Co  653 

MUSIC  AND  MUSICAL  INSTRUMENTS 

American  Photoplayer  Co   648 

Bueschcr  Band  Instrument  Co  648 

PROJECTION  MACHINE  MANUFACTURERS 

Master  Mch.  Tool  Co  654 

Pathescope  Co   653 

Power,  Nicholas,  Co,  Inc  650 

Precision  Mch.  Co   655 

PROJECTION  SCREEN  MANUFACTURERS 

Gold  King  Screen  Co  646 

THEATRICAL  ARCHITECTS 

Carl  Boiler  &  Bro   648 

MISCELLANEOUS 

National  Ticket  Co   648 

Cinema,  The    648 

Bioscope,  The    640 

Moore,  Wm.  N  653 

M.  P.  Directory  Co   644 

Classified  Page    650 

Williams,  A.  F   648 

La  Cinematografla  Italiana    646 

La  Vita  Cinematograflca    644 

International  Slide  Corp  643 


January  24,  1920 


THE   MOVING   PICTURE  WORLD 


653 


MOTION  PICTURE  CAMERAS, 
NEW  OR  USED 

400-foot  Photo  Cines,  Model  No.  5.  Forward  and 
Beverse  Trick  Crank.  Reflecting  focus  device. 
Tessar  F:3.5.    A  splendid  $145  00 

The  latest  Universal  with  the  wonderful  Internal 
shutter  dissolve,  complete  as  listed  StACn  AA 
for  1512.00.   Bass  special   ipiOi.UU 

200-foot  capacity  Topical  or  News  Weekly  Cam- 
era. Tessar  F:3.5  lens.  A  snap  $75  00 

Panoram  and  Tilt  Tripod  from  $30.00  up. 
Eastman  Negative  Film,  $37.50  per  1,000  feet. 

p^Op^l^       Bass  Motion  Picture  Camera  Catalo{^.    Write  yonr 
•IV-I-''-^       needs.       Expert     advice.       Cameras  exchanced. 

BASS  CAMERA  COMPANY 


107  NORTH  DEARBORN  STREET 


CHICAGO,  ILL. 


National 
Cash  Register  Co. 

eqaips  salesnicn  with 

THE  NEW  PREMIER 

PATHESCOPE 


FlirkerlM*  *^>fct7  Standard" 
Motion    Plctura  Proj*ct«r 


After  years  of  practical  experience  with  cominercial 
motion  pictures  and  recent  exhaustive  tests  and  com- 
p.'irisons  of  all  projectors  in  their  own  fully  equipped 
Projection  Department  the  National  Cash  Register  Co. 
has  selected  the  NEW  PREMIER 
PATHESCOPE,  and  placed  an  initial 
order  for  a  large  number  of  machines 
and  sets  of  Pathdscope  safety  prints 
of  their  own  film. 

Other  manofactoror*  nainf  Indnttrlal 
Films  can  safeljr  accept  the  seal  ef 
apprevaJ  set  bj  National  Cash  Herister  Co. 


ncbooTi  ean  follow  the  example  of  the 
New  York  Board  of  Edocatton  lo  eetecttnt 
the  NK\V  PKKMIKR  PATnESOOri!  after 
oarefuj  tecbnlrml  InrMtltrstlon  of  ell  other 
Projeoton  and  Edncatlooal  Bllm  Berrlae. 


Seita  for  Si-page  oonviruiing  eatalog. 

The  Pathescope 
Company  of  America,  Inc. 

Dept.  M.  W.,  Aeolian  Hall,  New  York 
Agmaiss  aad  SertflM  Statlcna  la  Priiolpal  CItIn 


MoTinc  Picture  Machine  Patmts  My  Specialty 

PATENTS 

William  n.  Moore 

PATENT  ATTORNEY 

LOAN  AND  THUHT  BtTILDIIfG 

WASHINGTON,  D.  C. 

fhe  first  Important  step  is  to  learn  whether  you  can  obtain  a 
patent.  Please  send  sketch  of  your  Invention  with  $5.00  and  I  wlU 
examine  the  pertinent  U.  S.  patents  and  inform  you  whether  you 
are  entitled  to  a  patent,  the  cost  and  manner  of  procedure. 


Peraonal  Attention 


EstabUshed  25  Teaza 


TAKE  NO  CHANCES 

CEMENT 

Is  famous  the  world  over.  Let  us  prove  It*  superiority  to  you.  Manufactured 
for  almost  ten  years.    Write  for  booklet.  

^eirv-ice  £tHs(i5uaUta 

THEATRE  ACCESSORIES 
TmTRE§(|l][0lfa 

ATLANTA- GEORGIA. 

I'  AMEJtlCA'S  CMATEST  INDEPENDENT  MOVING  PICTURE  MAIL  ORDER  SUPPLY  HOUSE") 


lo&«<fe#  PROJECTORS 


THEATRE  LIGHTING 

AUDITORIUM:  X-Ray  indirect  lighting  with  ceil- 
ing fixtures,  coves,  cornices  or  wall  boxes  pro- 
duces illumination  results  demanded  in  the  finest 
auditoriums.  The  newest  effects  in  color  lighting 
are  satisfactorily  secured  only  with  X-Ray  indi- 
rect illumination. 

STAGE:  The  powerful  X-Ray  refiector,  with 
color  screen,  has  revolutionized  stage  lighting 
methods.  Better  color  values  and  light  control 
are  to  be  had  with  this  system;  with  reduced 
current.  >i'^ 

EXTERIOR:  The  theatre  front  must  be  flood- 
lighted with  X-Ray  projectors  to  show  its  beauty 
at  night.  Outline  lighting  with  studded  lamps 
is  an  expensive  way  to  hide  the  theatre  beautiful; 
flood-lighting  with  powerful  X-Ray  projectors 
an  economical  way  to  enhance  its  beauty. 

Write  for  our  booklet  on  complete  theatre 
illumination  with  X-Ray  lighting  equipment. 

National  X-Ray  Reflector  Co. 

NEW  YORK  CHICAGO  SAN  FRANCISCO 

235  West  Jackson  Boulevard 


AMERICA'S  FINEST 
LABORATORY 

NOW  DOING  THE  PRINTING  AND  DEVELOPING 
FOR  AMERICA'S  FOREMOST  PRODUCERS. 

NEGATIVE  DEVELOPING 

AND  SAMPLE  PRINTS  A  SPECIALTY 
H.  J.  STRETCKMAN8.  Manarinc  Director 

PALISADE  FILM  LABORATORIES 

PALISADB,  N.  J. 
OPPOSITE  I2STH  STREET 
Tal«phon«i,  lfors*iii«r«  •21-(22 


January  24, 


THE 


MASTER 


We  may  not  make  the  best  projector  in  the  WORLD — 

We  may  not  make  the  best  projector  in  the  UNITED 
STATES— 

BUT 
WE  DO  MAKE 

THE  BEST  PROJECTOR  IN  NEW  YORK  Cm^ 


GET  THE  POINT? 


MASTER  MACHINE  TOOL  CO. 


2638-2640  PARK  AVENUE,  NEW  YORK 


January  24,  1920 


THE    MOVING    PICTURE  WORLD 


F  EACH  SIMPLEX  SOLD 
^OBo  A  THOUSAND 
DOLLARS  no  more  skill 
could  go  Into  its  making. 
TMbr  could  more  care  be 
exercised  In  checking  up 
each  stage  of  manufacture 
TMeltker  could  a  Hker  organ: 
czatlon  be  created  lb r  Its 
manuficture  and  distribution. 


ciND  YET  THE  SIMPLEX 

bringing  to  tke  user  all  m  m 
that  is  Itn^est  in  projector  m  m 
principle  and  building  m  w 
costs  but  a /ecu  dollarso  f  f 
more  tkan  tke  ordinary  r  f 
pldure  machine,     ^#  • 

THE  SIMPLEX  OWES  ITS 
PRE-EMINENT  POSITION 
TO  MERIT  ALONE 


ThePreqsionMachine  &.Inc. 

317  East  34th:Si  - NowYortc 


Beautiful  Copenhagen  Theatre 
EQUIPPED  WITH  POWER'S  6B  CAMEmGRAPHS 


THIS  HOUSE,  DESCRIBED  ON  PAGES  255  AND  256  OF  THE 
MOVING  PICTURE  WORLD.  ISSUE  OF  JANUARY  lOTH.  1920. 
IS  ONE  OF  THOUSANDS  IN  FOREIGN  COUNTRIES  USING 
POWER'S  CAMERAGRAPHS.  WALTURDAW  &  CO.,  OUR 
DISTRIBUTORS  IN  THE  UNITED  KINGDOM,  STATE  THAT 
IT  IS  ESTIMATED  UPWARDS  OF  FOUR  THOUSAND  POWER'S 
PROJECTORS  ARE  INSTALLED  IN  CINEMAS  IN  THEIR  TER- 
RITORY. 


Power's  Camepagraphs 

MADE  AMERICAN  PROJECTORS 
INTERNATIONALLY  SUPREME 


NICHOLAS  POWER  COMPANY 


INCORPORAT  e  D 

EDWARD    E.ARl_,  Ppjesidem-t 

NinetyGoldSt.  New  Yoric,  N .Y. 


I 


ol.  43.  No.  5        JANUARY  31, 1920      Price  l»  Cents 


MoviNGPicnm 


ATcIlLISON 

in. 

'Trederic  &^  ^nni/  Tiattons 
yn'^^^rilUant  Olivier  Mxyrosco  liroadiOcuj  Success 

c/TEtE  WALK-GFFS 

J      ^Directed  hij  Jlerhert  '/:lljciche. 

ETRO   PICTimES  CORPORATION 


^LaxiVell  llarqeir 


PUBLISHED   EVERY   FRIDAY  BY 

CHALME.RS  PUBLISHING  COMPANY,  516  FIFTH  AVENUE.  NEW  YORK 

Subicription  Price:   United  States  and  Its  Possessions,  Mexico  and  Cuba,  (3  a  year;  Canada,  $3.50  a  year;  Foreign  Countries  (poitpald), 
U  a  year.  Entered  as  second  class  matter  June  17,  1908,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  Act  of  March  S.  vn. 

Copyright.  1918.  by  the  Chalmers  Publishing  Company. 


THE  MOVING   PICTURE  WORLD 


January  31,  1920 


The  Evolution  of  a  Great  and 
Successful  Business 

We  have  said  and  we  repeat,  that  the  RITCHEY  LITHOGRAPHING 
CORPORATION,  is  the  greatest  organization  of  poster  artists  and  poster 
printers  in  the  world!  Why  is  it  the  greatest?  For  many  reasons,  and  it  is 
our  present  purpose  to  sum  those  reasons  up — briefly — definitely — concisely 
— but  without  the  slightest  exaggeration. 

In  the  first  place,  it  is  an  organization  founded  upon  an  ideal.  An  ideal 
that  had  long  been  in  the  mind  of  MR.  JAMES  V.  RITCHEY  when  the 
corporation,  of  which  he  is  the  president,  was  formed.  As  the  head  of  a 
producing  company  he  had  spent  hundreds  of  thousands  of  dollars  for  poster 
advertising.  He  found  it  was  impossible  to  secure  the  kind  of  posters  he 
was  insistent  upon  having,  real  posters — convincing  posters — powerful 
posters  with  a  positive  advertising  value. 

Although  that  was  many  years  ago,  even  then  there  was  one  man,  and 
one  man  only,  who  could  make  that  kind  of  poster.  That  man  was  MR. 
DANIEL  PET  IGOR,  the  founder  of  the  fo'-.Ztr  Artists  Association  of 
America,  and  universally  conceded  to  be  the  greatest  poster  color  artist  in 
this  country.  Practically  every  great  poster  had  been  made  under  his  direct 
supervision.  They  joined  forces  and  the  result  was  the  formation  of  the 
RITCHEY  LITHOGRAPHING  CORPORATION,  MR.  PETIGOR  becom- 
ing Vice-president.  ^ 

Every  man  added  to  the  organization  has  been  literaHpiiiP^d-picked 

from  the  industry.  Each  one  of  them  is  an  eminent  poster  specialist,  with 
a  reputation  that  is  built  upon  great  native  talent,  plus  long  intensive 
training.  It  is  a  diversified  staff,  each  one  doing  his  own  special  work,  in  his 
own  special  field  of  the  poster  art — and  under  the  leadership  of  MR. 
PETIGOR  they  have  been  welded  into  a  perfect  ensemble. 

The  efforts  of  the  entire  organization  are  directed  toward  one  definite 
end — the  production  of  perfect  motion  picture  posters!  It  is  not  possible  to 
make  a  better  poster  than  the  RITCHEY  poster  at  any  price,  for  there 
is  no  poster  talent  left  to  form  another  such  company! 

A;     RITCHEY  LITHO.  CORP. 

Phone  Chelsea  8388  406  W.  31st  ST.,  N.  Y. 

'  ■ — :  la-.  »  —  ii^Aj(£cJ*C..»_ 


he  question 
that's  an 
answer  ! 


Remember  ■ — ■ 
"DON'T  CHANGE 
YOUR  HUSBAND" 
that  periect- 
production  ? 

Here's  its  answer— 

"WHV 
CHANGE 
YOUR 
WIFE 

Ano  tke  r 

CECIL  B, 
DeMILLE 

production 

A  plupei'iect 
knockout ' 

PHOTOPLAY  BY 
WILLIAM  DeMILLE 
PRHSENTED  B\ 
JESSE   L.  LASKY 

CpLcture 


"  VHY  CHANGE  YOURVIFE  ? 


'T*HE  husband  speaks:  "All  right — I'll  take  mj;  share 
of  the  blame  but  how  about  yours?  All  you  do 
to  make  me  happy  is  to  improve  my  mind.  All  you 
talk  about  is  the  virtues  I  haven't  got  and  the  faults  I 
have.  \A/ell  I  married  a  ■woman — not  a  governess!  I 
want  to  live  in  a  home,  not  in  a  convent !  1  want  a 
sTocethearl,  not  a  judge!  " 


IhOR  sheer  entertainment  value  "Why  Change 
Your  Wife?  '  has  never  been  surpassed.  It's  as 
up'tO'date  as  tomorrow's  newspaper  and  yet  it  has  a 
theme  as  old  as  life  and  love  itself  a  theme  more  en^ 
tertaining  than  any  story  the  mind  of  man  has  yet 
conceived.  But  above  and  beyond  all  that,  its  one 
biggest  and  greatest  asset  is  in  the  fact  that  it's 


AncAer  CECIL  B.  DeMILLE  p-<i 


uction 


Scenario  hy  Soda  Covoan 
and  Olga  Trinlzlau 


FAMOUS  PLAYERS -LASRY  CORPORVTION  \,^^  , 

KHPH  £UKOR         JESSK  I  LASKY       /"ti  CKIL  B  DE  MIUX  Z)  ""*- ^".  'v'    .•-tJY1|  I  '] 


From  an  original  story  by 
William  TieMiUe 


An  unbiased 
authority 

who  has  seen  "Huckleberry 
Finn"' says:  "This  picture 
is  going  to  be  the  biggest 
money- making  picture  for 
exhibitors  ever  released /^^ 

MilUons  have  read — milUons 
are  still  reading  the  book. 
And  the  picture  is  the  book 
itself  brought  to  life. 

It  can't  fail  to  break  all 
records ! 


Jesse  L.  Lasky  presenis 

WILLIAM  D.  TAYLOR'S 

/.  PRODUCTION 

HUCKLEBERRY 
FINN" 

A  New  jHark  Twain-- 
Paramount  Artcraft  Picture. 


Scena.rio  Sy 
JULIA  CRAWFORD  IVERS 


6y  a^rran^emeni  with  ihe 
MARK  TWAIN  COMPANY 


c 


ADOLPH  ZUKOR  presents  A 

GEORGE 

FITZMAURICE 


PRODUCTION 


ON  WITH  THE  DANCE 

  With  MAE  MURRAYfl/z^  DAVID  POWELL  

Cparamountj^rtcraft  Cpidure 


-masks,  music,  money ! 


beautiful  girls 


and  Manhattan! 


the  soul  story  of  a  Slavic  tempera- 
ment, lassoed  by  a  wedding  ring.  The 
tale  of  what  New  York  did  to  four 
persons  tossed  in  its 
bitter' sweet  caldron! 


the  entire  vanity  box  of  the  world's 
wonder  city  turned  over  and  spread 
out  for  the  delectation  of  those  who've 

FAMOUS  PLAYERS-LASKY  CORPORATION  nTv^lr^en^NeTYo^^^ 


the  click'clackof  high  heels  on  polished 
floors  to  the  soft  throbbing  of  music 
and  the  swish  of  incredible  gowns! 


THE  COPPERHEAD" 


,    "i^yo-^^' Tool's  sa^ce'^/^ 

And  tbe  CoPP^^,,e  V.Vce 


\et  '  ,  It's 

Son    cofft-'_,v.eadsa^d  J 


> 


comrades  *-jSr  ^^^^,,,„e 

left  w  «"  ■  ,      dausW"',  '  » 


roppe^^^^       ,Ho  cannot  ^^s  no  k  ■ 


!The  oieatest  Piece  oF  character  acting  ever  seen  on  the  screen 


January  31,  1920 


THE  MOVING  PICTURE  WORLD 


659 


j4  C/>aramount:0rtcraft  Q>icture 


Still  Breaking  Records 

"      VERYWOM AN"  is  everywhere  reaping  a  whirlwind  of  profits.     Day  by 
day  come  the  telegrams  telling  of  its  wonderful  record-breaking  business — 
in  big  and  little  theatres,  here,  there  and  everywhere.    Like  this: 

"Everywoman"  broke,  the  house  record  at  the  Queen  Theatre,  Dallas, 
Texas,  by  more  than  ^200," 

''With  highest  admission  prices  ever  charged  in  Denver  and  with 
disagreeable  weather  prevailing  both  the  Rialto  and  Princess  Theatres 
played  to  continuous  capacity  with  that  marvel  of  the  screen,  'Every- 
woman.' Three  in  a  row  each  bigger  and  better  than  the  others,  is 
placing  the  word  Paramount  just  where  it  belongs." 

"Everywoman"  broke  record  at  opening  at  Broadway  Strand,  Detroit, 
yesterday  by  ^200.  Very  favorable  comment  from  all  who  saw  it. 
Looks  like  another  long  run." 

You  can't  miss  making  big  profits  with  such  a  picture  marvel  as 

EVERYWOMAN 

By  WALTER  BROWNE  Scenario  by  WILL  M.  RITCHEY 

With  VIOLET  HEMING,  THEODORE  ROBERTS  and  WANDA  HAWLEY 


Presented  by  JESSE  L.  LASKY 


By  Arrangement  with  HENRY  W.  SAVAGE 


Directed  by  GEORGE  MELFORD 
FAMOUS  PLAYERS -LASKY  CORPORATION  ffRltPft 

\J  ChirtnrM         ADOLPH  ZUKOR  P/-e»    JESSE  L  LASKY  Wee ^res     CECIL  B.  DE  MILLE  fl//^cfo/-Cenera/  V^^S^fr^T 


TMEW  YORKj 


CANADIAN  DISTRIBUTORS.  FAMOUS -LASK.Y  FILM  SERVICE. LTD,  HEADQUARTERS  TORONTO 


STAR  BOARDEI^ 


with  LOUISE  FAZENDA 

BILLY  ARMSTRONG  -  BERT  ROACH 
HARRIET  HAMMOND  aad  JOHN  HENRY  Jr. 


cfaramounC- 


MACK  SENNETT 


(^omedy 


— it  has  every  element  for 
success:  speed,  beauty, 
thrills,  comedy  and  jazz. 
P/us  Louise  Fazenda  and 
a  star  comedy  cast.  Plus 
Teddy  and  John  Henry, 
Jr.  and  plus  the  Mack 
Sennett  water  mark  that 
stands  for  sure  profits. 


FAMOUS  PIAVERS-LASRY  CORPORATION  \ 


DIRECTED  BY  JAMES  DAVIS 
SUPERVISED  BY  MACK  SENNETT 


^  ^1 


661 


THE  MOVING   PICTURE  WORLD 


January  31,  1920 


THE  Great  Filmway  devised  a  scientific  system, 
based  on  practical  experience,  to  ensure  that  every 
Production  with  which  they  have  been  entrusted 
should  appear  in  every  worthwhile  Picture  Theatre.  As 
a  result.  Film  Booking  Offices  (1919),  Ltd,  have 
achieved  top  rank  among  British  Film  Exchanges  as 
the  most  perfectly  equipped  organization  in  the 
United  Kingdom. 

From  their  Central  Office  in  London,  their  activities  radiate 
in  every  direction  and  are  linked  up  with  nine  branches 
located  at  the  nine  central  points  which  nucleate  the  opera- 
tions of  every  Exhibitor  in  the  country.  Each  of  these 
Branches  is  fully  equipped  with  Travellers,  Private  Theatres, 
Despatch  Departments,  Telephone  System,  etc. 

The  Central  Offices  at  22,  Soho  Square  consist  of  an  eight- 
floor,  self-complete  building,  housing  two  Private  Theatres. 

These  are  the  bare  details.  Here  are  a  few  of  the  recent 
achievements  of  the  F.  B.  O.  organization. 

During  the  past  18  months  their  notable  successes  have 
been : 

Ex-Ambassador  Gerard's  "MY  FOUR  YEARS  IN 
GERM.\NY,"  which  appeared  in  every  Leading 
Picture  Theatre  in  the  United  Kingdom. 

"COUNT  BERNSTORFF'S  SECRETS,"  better 
known  in  the  United  States  as  "THE  EAGLE'S 
EYE,"  which  achieved  record  bookings  in  the 
United  Kingdom. 

"SHERLOCK  HOLMES" 

"RAFFLES" 

THE  ESSANAY-CHAPLIN  COMEDIES 
"ON  TRIAL,"  "THE  ARGYLE  CASE,"  "BAIRNS- 
FATHER'S  CARTOONS,"  etc.,  etc. 

American  Producers  who  want  to  secure  "Britain's  Best" 
in  the  way  of  prices,  prestige  and  publicity  will  find  It  to 
their  best  advantage  to  get  into  communication  at  once  with 
The  Great  Filmway. 

SIR  EDWARD  HULTON,  Bart. 
GoverninK  Director 

ARTHUR  AND  ALBERT  CLOZENBERG 
Mana^in?  Directors 


RlmBoDkindQSioes  (1919)L*^ 

22.,5olio5quarerI.ondonWandat 

13  isor^v  <K.  laoxa 


Open  Letters  to  American  Producers — I. 
The  Great  Filmway 

DOES  it  ever  enter  your  head  to  doubt  the  efficiency  of  the 
Railroad  System?  No;  you  take  your  ticket  and  leave  the 
rest  to  the  Railroad! 
Just  as  a  great  Railroad  is  a  centralized  system  of  transport,  so 
is  The  Great  Filmway  tlie  centralized  system  of  Film  distribution 
for  the  United  Kingdom.  The  Producer  entrusts  his  Feature  to 
F.  B.  O.  and  tlie  Feature  reaches  the  extreme  limits  of  its  chain  of 
Exhibitors. 

The  American  Producer  who  has  a  good  opinion  of  his  Produc- 
tion— and  has  that  opinion  backed  up  by  its  wonderful  success  on 
his  own  ground — is  frequently  disappointed  by  his  failure  to  make 
good  in  the  United  Kingdom.  The  system  to  which  that  Producer 
entrusted  its  distribution  was  imperfect. 

The  result :  Loss  of  cash  and  loss  of  prestige  to  the  American 
Studio  concerned. 

We  are  prepared  to  pay  immediate  cash  for  every  acceptable 
Feature — as  a  live  organization  we  oan  assure  the  limit  of  publicity 
for  your  Features  and  your  Stars. 

The  resdlt  to  you  is  not  only  success  but  the  added  prestige  which 
The  Great  Filmway  can  briny  both  your  Studio  and  your  "Stars." 


January  31,  1920  THE   MOVING   PICTURE   WORLD  663 

The  test  of  its  value  to  exhibitor 
and  public  is  the  frequency  of  the 
'beats'  a  News  Service  scores  by 
W  giving  the  news  first— and  the  rea- 
son International  Film  Service 
scores  more  beats  than  any  two 
of  its  competitors  combined  is  be- 
cause it  sets  no  limit  to  expense  in 
maintaining  maximum  efficiency 
in  news-gathering  and  speedy  dis- 
tribution. That  is  why  International 
with  three  news  reels  a  week, 
released  through  Universal,  gives 
you  the  news  while  it's  news— first. 


1 


664 


THE   MOVING   PICTURE  WORLD 


January  31,  1920 


Robert  Brunton  i^resents 

J.WARREN 

ERRICAN 

and  his  own'company  in 

LIVE 
SPARKS 

By  CAROLINE  SAYRE 
Directed  by  ERNEST  C.WARDE 


A. 


There  are  not  many  screen  stars  who 
cause  audiences  everywhere  to  say:  "1 
like  that  star."  They  say  this  about 
J.  Warren  Kerrigan. 

There  are  really  not  many  stars  who 
invariably  and  without  exception  have 
perfect  direction  and  technical  produc- 
tion. All  Kerrigan  productions  have 
both. 

There  are  but  few  screen  stars  who 
persist  in  their  popularity;  who  roll  up 
increasing  popularity  that  is  traceable 
directly  to  themselves  even  without  tak- 
ing into  account  their  stories,  <lircction 
and  production.  /.  Warren  Kerrigan  has 
grown  consistently  through  sheer  liking 
on  the  part  of  the  public. 

"Live  Sparks,"  his  latest  production, 
will  cause  exhibitors  and  the  public  to 
like  him  still  more. 

W.¥.  HODKINSON  CORPORATION 

527  Fifth  Avenue,  New  York Gty 
Distributing  through  PATHS  fxchange,  Incorporaltxt 


January  31,  1920 


THE  MOVING  PICTURE  WORLD 


665 


Qenjamin  D.  Hampton 

(presents 


IheSAGEBRUSHER 

The  photoplay  of  the  novel  by 


The  photoplay  oP  the  novel  by 

EMERSON  HOUGH 

Directed  by  EDWARD  SLOMAN 

«^  Denjamm  B.  Hampton- Great  Juthors  Production 
With  an  all-star  cast: 
ROY  STEWART      MARGUERITE  De  La  MOTTE      NOAH  BEERY 
BETTY  BRICE      ARTHUR  MORRISON       GORDON  RUSSELL 


At  every  point  in  America  where  "The  Sage- 
brusher  has  been  seen  by  first  run  exhibitors 
there  have  been  these  instant  comments: 

"Here  is  another  production  as  big  as  'Desert 
Gold'  or  'The  Westerners'!...  with  a  bigger 
heart  story  than  any  Benjamin  B.  Hampton  has 
produced  before." 

Every  /'^^ord  of  this  is  true. 


"The  Sagebrusher"  is  a  very  big," very  powerful,* 
very  human  and  very  beautiful  screen  production 
of  a  great  novel;  done  in  the  spirit  its_author 
intended- 

It  has  pathos  and  tears;  it  has  love  and  laughter; 
humanness  and  sweetness.  It  is  genuine.  Big  ex- 
hibitors are  booking  it  for  immediate  play  dates. 

See  i  t  now  at  your  exchange. 


W.HODKINSON  CORPORmON 

527  Fifth  Avenue.  New  YorkOty 
Diitributiitg  through  PATHf  [xchangr,  Incorpcmtd 
Foreign  Dictributor.  J.  Frank  BrocUiss.Inc.7Z9-%  Aro. 


666 


THE  MOVING  PICTURE  WORLD 


January  31,  1920 


A  Face  As 
Well-Known 
As  the  "Man 
in  the  Moon 


WHAT  SORT  OF  ATMOSPHERE  GETS  MONEY 


INTO  YOUR  BOX  OFFICE? 

That's  a  new  angle !  Have  you  ever  given  thought  to  it?  You 
know,  players  and  direction  aside,  that  atmosphere  in  the  picture 
IS  something  to  think  about — that  certain  settings  and  locales  do 
appeal  to  your  audiences,  while  others  miss.  Which  are  the  money- 
getting  scenes?  No  surer  guide  to  this  vital  box-office  problem 
can  be  found  than  is  presented  by 

Richard  Harding  Davis' 

"SOLDIERS  OF  FORTUNE" 

An  Allan  Dwan  Production 

Tiny  scenes  pull  the  spectators  out  of  their  seats  and  make  whole  audiences 
burst  into  applause.  Ask  Tom  Moore,  E.  J.  Bowes,  Bernard  Depkin,  Ken 
Finlay,  L.  M.  Boas  and  other  big-time  exhibitors  who  have  run  the  picture  to 

immense  business.  Book  this  Special  for  as  early 
in  1920  as  the  nearest  Realart  Exchange  can  let 
you  have  it. 

Presented  6\j  MA  YFLOWER  Thotoplay  Corporation 
REALART    PICTURES  CORPORATION 


It  Cost  Realart- 


No,  you're  mistaken;  it  isn't  the  same  old  story.  This  really  concerns 
you — involves  a  fundamental  principle. 

MARY  MILES  MINTER'S 

greatest  motion  picture 

"ANNE  OF  GREEN  GABLES" 

Directed  by  William  Desmond  Taylor 
Scenario  by  Prances  Marion,  based  on  the  four  "Anne"  books  by  L.  M.  Montgomery 

did  cost  Realart  more  than  can  be  collected  from  it  in  rentals.  There  were  Iwo  troubles 
—  poor  photography,  due  to  the  wettest  summer  in  New  England's  history,  and  in- 
adequate portrayal  of  some  of  the  roles.  There  was  one  remedy — to  return  the  whole 
company  to  New  England  and  retake  most  of  the  scenes. 

It  was  tough  luck  for  an  infant  concern.  But  the  answer  was,  and  always  will  be:  A 
production  mtat  be  right,  or  be  made  right,  before  it  can  carry  the  Realart  trade  mark- 

REALART 

PICTURES  CORPORATION 


"ANNE  OF 
GREEN 
GABLES" 

has  brought  more  en- 
thusiastic messages 
from  exhibitors  than 
have  resulted  from 
any   five  previous 

MARY  MILES 
M  I  N  T  E  R 

pictures!  It  has  been 
shown  at  the  Rivoli  in 
New  York ;  America, 
Denver;  Rialto,  Wash- 
ington; Tivoli,  San 
Francisco;  New  Miller, 
Los  Angeles,  and  there 
has  not  yet  been  an  un- 
favorable report.  It  is 
a  picture  with  heart 
punc4 —^with  universal 
appeal — and  it  gets  and 
holds  the  crowds ! 


They  re  All  Talking 

about  the  remarkably  natural 
transition   of  the   heroine  of 

"ERSTWHILE  SUSAN" 

from  a  browbeaten,  ignorant  household  drudge  to  the  beauti- 
fully gowned,  cultured  wife  of  the  Governor.  There  have  been  few 
greater  character  interpretations  in  the  history  of  the  screen  than  that  by 

CONSTANCE  BINNEY 

Direction  of  JAMES  S.  ROBERTSON, 

in  the  role  of  Barnabetta  Dreary.  Usually,  you  know,  audiences  must 
imagine  such  a  transition.  In  "ERSTWHILE  SUSAN,"  they  see  it! 

That  is  one  reason  the  stage  play  was  such  a  success  when  Mrs.  Fiske  appeared  in  it. 
That's  one  reason  so  many  thousands  have 
read  the  book,  "Barnabetta"  by  Helen  R. 
Martin,  on  which  the  play  is  based.  That's 
one  reason  this  Constance  Binney  picture 
has  been  marching  across  the  country  to 
the  sweet  music  of  steadily  click-click- 
clicking  turnstiles. 

R    E    A    L    A    R  T 

PICTURES  CORPORATION 


January  31,  1920 


THE   MOVING   PICTURE  WORLD 


667 


OLIVE  THOMAS 

ti  in    biadle-ij   K\n<^'s  ,^ 

fDOIUGHTSandSHADOWS 

Scetiavio  bij    Q.  Cecil  SmifK 

Direction  —  John  V  Noble 


ElAINE  BAMMERSTEW 

in  S.Jay   Kau-pnan's  „ 

Greater  than  fame 

Scenario  by  Kafherine  Qeed 

Direction  -  Alan  Crosland 


EUGENE  OBRIEN 


in 


THE  BROKEN  MELODY 

bu  Quida  Berdeie 
Direction  —  William  D  S.  Earle 


M^e  SelzTiick 


OWEN  MOORE 

in  Lewis  Alien  Brovne's 

"SOONER  OR  LATER" 

Scenario  bu  R.Cecil  Smith 
Direction— Ve^lei]  Ruc^c^les 

  Distributed  bij  Select  |[ 


I 


Made  b4  Selznick  ,  Distributed  h^  Select 


I 


January  31,  1920 


THE   MOVING  PICTURE  WORLD 


669 


^  -imouncin^  tlie 

Iniad  AfflaicaiDZdlion  Produdion, 


M  UNDof 
OPPODlUNIir 

A  tWOlGCl  suoci-fGduic 

ihat  embodieJ  the  ^iiit  of 
Ijncoln-thc  ^mt  of  America 

4  MPII  m 


PCODUCTION 

^ifh  Mr.  Incc  ds  Lincoln 


Produced  joi-dieAineiicanizdfioii  Comniiffee 
Hon  fmnklin  Lane,  -  Chaiimdn 
Levis  J.  Selznick.  -  Disfiibufion 
Adolph  Zukor,  -  Pioducfion 
HdiTi/  Crandall.  -  Exhibifion 
Maj.Datjiiiond  VPullman-Municipal  Cbopciation 
Villiam  A.  biadij    -    ex  -  officio 

Distributed  bij  Select 
Distributed  by  Republic 


670 


THE  MOVING  PICTURE  WORLD 


January  31,  1920 


Made  to^  National  Distributed  bq  Select 


January  31,  1920 


THE  MOVING  PICTURE  WORLD 


671 


CLARA  KIMBALL  YOUNG'S  SCREEN  TRIUMPH 


(republic  [NU  picture?) 


CLARA  KIMBALL  YOUNG 


in 


"TR.I  LB  Y" 

from   the*   book,  by 
GEORGE  DUAVAURIER 
directed  by 

MAURICE  TOURNEUR 


REPUBLIC  DISTRIBUTING  CORPORATION 

LEWIS  J.5ELZNICK,Advi5ory  Director  -  BRITON  N.BUSCH. President 

130  WcM  46ih  Street  New  York  Coy 


tMed  Arfi^fe  individUQllij.  picture  \C)[  nirtmn 


  1 


MAPY  PICKf  ORD 


in 


// 


POLLYANNA 

riofn  [leanor  U.  Poller's  ramous  NovcCPollyanna' 
publighed  by  the  Pd6,e  Compang 

and  the  four  Acf  Comedij  by  Cdtnerine  Qistolin  Gushing. 
Screen  Adaptation  by  Fiances  Marion 
PliGto^raphed  by  Charles  Qoshci*. 


DOUGLAS  fmm 


in 


\VUEN  TUE  CLOUDS  DOLL  BY  ' 


J 


D.W.  GRirriTU'S 


DOUGLAS  FAIRBANKS 


in 


'uls  Majesty,  tue  amepiqn  " 


674  nil-:   MOVING   PICTURE   WORLD  ~.  January  31,  1920 


yADQY  ODOSSMAN 


15  EPISODES 

OF  PUNCH  THRILLS 
NXSTERy  ADVENTURE 


$  ijooaooo 


Distributed  By 

AYWON  FILM  CORPORATION  -  NEW  YORK 
SCREEN  ART  PICTURES  CORP.  -  PHILADELPHIA 
EASTERN  FEATURE  FILM  CORR  -  BOSTON 
CELEBRATED  PLAYERS  FILM  CORP  -  CHICAGO. 
MERRITT  FILM  CORPORATION  -  MINNEAPOLIS 

T.E.  LARSON  ATTPACTIONS  -  TULSA,  OKL 
REGAL  FILMS,  LIMITED  -  CANADA- 
EXPORT  &  IMPORT  FILM  CORP. -  FOREIGN  RIGHTS 


GROSSMAN  PICTURES. INC. 

ITHACA,  NEWYORK 


Edwirv  Carewe 
yJ^roductioru 


Dolores  C. 
Uhe^^^  of 


CELT 


The  whole  fabric  of  deceit  upon  which  she  built  her  structure  of  wealth, 
luxury,  good  name  and  social  position  was  threatened  with  destruction. 

Before  her  in  the  house  of  the  man  who  thought  he  was  her  father,  was  a 
criminal,  her  partner  in  crime,  and  her  former  lover. 

What  could  she  do?    What  did  she  do? 


Distributors 


l^irected  by  EdwiKCbcrewe 


ALL  WHO  SHOW  IT 


"Best  We've  Ever  Run!" 

"F^oditivfly  ill'*  bcM  serial  we've  ever  run, 
ruifj  wr'vr  run  two  continuouijy  for  the  past 
ynif.  Sell/  lta»  rna(J''  a  \>i^  liit  with  our 
patrons. " 

T.  (i.  Thnmpton,  Citiiml  Thtuirr,  Unrliritrr,  N.  Y 


"Holding 
Up  Great!" 

"As  i^ood  a  serial  as  I've  ever 
shown.  Plenty  of  pep,  punch, 
action  and  comedy.  Started  off  with 

a  Iti^  audieru  e  and  tlie  business  is 
hol(lin((  up  vitraX.' 

I.  Sthuiarttwaldaf, 
Unluttiidl  Tliralu, 
Aiihiirn,  N.  Y 


©mm 


Most  Satisfactory  Serial 
He's  Ever  Had! 

"Without  doubt  the  most  satisfactory  serial 
we've  ever  had.  I  consider  Seit/.  the  best  male 
star  in  snrials  tcKlay." 

I  teil  C.  nilntt,  Hatnn»  Thtatrt,  OUon.  N.  Y. 


Produced  and  directed  by 
_^    GEO.  B.  SEIT2 

Story  by 

FRANK  LEON  SMITH 


Distributors 


Of  the  Very  Best!" 


"A  very  good  serial  one  ol  llir 
hest  we've  sliown." 

J.  Gr««nilon«,  Eni/>ir«  7'/i«<i(r«, 

Rorh<>ar«r,  l\.  W 


"Went 

Over  Big!" 

'"Bound  and  Gagged' 
was  nnicli  liked  by 
our  patrons  and  went 
over  l)ig." 

Murray  Thrattc,  Rochntfr,  N  V, 


B  COST  IT  ! 


DTP 


PafKe  Serial 


XOJ/A 

MARGUERITE 
COURTOT 


"Going  Very  Big!" 

"Is  going  very  big  with 
my  audience." 

C.  E.  Riencr.  Qtand  Theatre.  Buffalo.  N.  Y. 


''Doing  a  Fine  Business 
For  Me!" 

"Doing  a  fine  business  for  me. 
You  should  put  Seitz  in  another 
serial." 

Mrs.  Jos.  Briggs,  Jefferson  Theatre, 

Rochester,  JV.  Y. 


"A  Son-of-a-Gun  of  a  Serial!'' 

"Having  run  six  episodes  we  have  found  it  a 
rootin  -tootin'  sun-of-a-gun  of  a  serial,  new,  fresh, 
original,  different,  with  enough  of  the  serial  thrills 
mixed  with  comedy  to  make  'em  happy. 

And  if  they  claim  their  audiences  are  a  little 
bit  "classy"  be  sure  and  book  'em  'Bound  and 
Gagged*.   It  will  please  'em  all." 

B.  MomanJ.  OJeon.  Cr\fstal  and  Savo])  Theatres, 

Shawnee,  Okla. 


"A  Big  Success!" 

"it  has  been  a  big  success.  Packed  them 
on  opening  day  and  are  still  doing  same 
business  on  8th  episode."  *  ' 

Geo.  Pollard.  Pollard  Theatre.  Quihrie.,  Okfa. 


4- 


Ghe  most 
iperlalive  box 
attracrtion  thai  has  ever  been 
presented  in  serials;  posi"l:ivel"g 
incornparable  in  possibilities-,  dizzij- 
Inq  in  rts  greatness  -  


ihe  hesi  known  man  in  ihe  world,  in  a 

MILLION  DOLLAR  PATH E  SERIAL 

DAREDEVIL  JACK 

NOT  A  PRIZEFIGHTING  THWE  BUT  mW  DEMP5EY  IN  A  GENTLEMANS  ROLE 

A  higtilTj  sensational  storrj,  produced  and., 
directed  without  limitations  as  to  cost,  united 
yith  the  persanalitij  of  the  man  T\/hose  name 
is  a  household  word  all  over  the  world... 
make  "Daredevil  Jack"  a  serial  that .... 
feirlij  shouts  "SUCCESS".  


A  picture  that  stands  out  like  a  lighthouse  in  a  deserted  sea 

The 


PRODUCTION 


©iriKli^lM] 

IHl© 


Adapted  from  the  book  by 

Andrew  Soutar. 

A  strong  dramatic  story,  tinged 
with  pathos,  brightened  with 
humor,  beautifully  interpreted 
and  splendidly  directed,  it  lays 
an  irresistible  grasp  upon  the 
sympathies. 

Truly  a  big  picture  in  every 
way. 

Directed  by  EDGAR  LEWIS. 


Pathe 

Distributors 


A  picture  ■tlia+  demands  andmeri+s  -the  most  serious  consideration 
from  everxj  ex^hiHtor  yrho  would  keep  faiti-with  his  public     shoving  the  test 

JESSE  D.    AM  PTON  presents 

BLANCHE  SWEET 


FIGHTING  CRESSY 

BY  BRET  HARTE 

Tlie  importance  of  this  production  urges  upon  Tjou  the  advis- 
abilitij  of  having  it  screened  for  xjou  at"  an  earlij  date!... 

Distributors 


January  31,  1920  THE  MOVING   PICTURE  WORLD 


Pafhe'  Review 

A  Film  Magazine  of  Character 

and  Class 


^  ^  ^  ^  ^ 


Julian  Ollendorf  5  dance  pictures  in  eacK  number 
of  the  Pathe  ReS)iew  are  making  a  real  hit — 
everywhere. 

TKe  most  famous  dancers  of  the  doy  interpret  the 
most  celebrated  dances  of  ancient  and  modern 
times — M'me  Lubo\)ska,  Princess  White  Deer, 
Chief  Os  Ko  Mon,  Pat  Roone}?,  etc. 

And  Pathecolor  remains  the  best  in  scenics,  beauti- 
fully? colored;  and  there  are  also  Dr.  Ditmars'  nature 
pictures,  and  the  Novagraph  Slov!)  Motion  Photo- 
graphy, Art,  Science,  etc. 


^     2^     ^     22^  ^ 


Once  a  Week  and  Aiwa}) 

Interesting 


676 


THE   MOVING   PICTURE  WORLD 


January  31,  1920 


64 


KING  W.  VIDOR 

who  is  now  working  on 
his  initial  production  for 
First  National 

The  Family  Honor 


A  "First  National' 


Attraction 


llllllllllllilllllllllllllllllllllllllllU^^^^^^^^ 


The  Star  Charming 

MILDR£D  HARRIS  CHAPLIN 

In  Her  First  Picture 
For  First  National 


POLLY  OF  THE  STORMCOUNTRY 

By  Grace  Miller  White 
Author  of  "Tess  of  the  Storm  Country" 
A  Late  February  Release 


A  "First  National"  f  Hfiffr  1  Attraction 


IN  THE  PICTURE  BEAUTIFUL 
HER  THIRD  FOR  FIRST  NATIONAL  ; 

The  combination  of  a  popular  star  in  a  storj'  by  a  celebrated 
author — Exceptional  photography,  gorgeous  scenery,  rich  in- 
teriors, beautiful  women  and  exquisite  gowns  of  the  latest 
mode — A  delight  to  mind  and  eye. 


Watch  It  Go! 


January  31,  1920 


THE   MOVING   PICTURE  WORLD 


679 


ROBERT  W.  CHAMBERS 

Presented  by 
The  Katherine  MacDonald  Pictures  Corp'n 
Sam  E.  Rork,  President  and  General  Manager 

Directed  by  J.  M.  Barry — Photographed  by  Joseph  Brotherton 
By  arrangement  with  Attractions  Distributing  Corp'n 
B.  P.  Fineman,  President 


A  "First  National 


Attraction 


THE   MOVING   PICTURE  WORLD 


January  31,  1920 


A  First  National  Franchise 
For  Your  Theatre 

Guarantees 

A  steady  supply  of  good  pictures  at  an  equitable 
cost. 

Complete  protection. 

The  Backing  of  a  national  organization. 

We  can  convince  you  that  our  new  plan  is 
the  sanest  and  most  beneficial  exhibitor 
movement  ever  conceived. 

It  will  pay  you  to  write  today 
for  our  booklet. 

Franchise  to  Independence 


Address,  Exhibitors'  Defense  Committee 

Care  First  National  Exhibitors'  Circuit,  Inc. 
6  West  48th  Street,  New  York,  N.  Y. 


COMING! 


ALBERT  E.  SMITH 
announces 

ALICE  JOYCE 

in  the  Spectacular  Drury  Lane  Melodrama 

"THE 

SPORTING  DUCHESS" 

By  Augustus  Harris,  Cecil  Raleigh  and  Henry  Hamilton 
Scenario  by  Lucien  Hubbard  Directed  by  GEORGE  TERWILLIGER 

The  sporting  duchess  was  sporting,  but  not  sporty. 
Women  envied  her  beauty  and  social  position;  men 
begrudged  her  husband's  possession  of  her  love. 
Between  them  they  sought  her  downfall.  Although 
guiltless,  she  was  divorced.  Her  child  was  taken 
from  her.  Her  fortune  was  lost.  Then  she  sacrificed 
her  jewels  to  bid  in  Clipstone,  the  duke's  thorough- 
bred, when  he  was  put  up  at  auction.  The  big,  thrill- 
ing racing  scene  is  a  big  part  of  the  story,  and  a  glori- 
ous section  of  the  picture. 

Miss  Joyce  has  had  many  roles  in  her  glorious 
screen  career,  but  it  is  doubtful  if  any  ever  equalled 
that  of  the  Duchess  of  Desborough  in  this  incom- 
parable production. 


A  Vitagraph  Special  Production 


682 


THE   MOVING   PICTURE  WORLD 


January  31,  1920 


PIONEER 


THE  STANDARD  OF  EXCELLENCE 
IN    INDEPENDENT  PRODUCTIONS 


GRACE  DAVISON  and  CONWAY  TEARLE 
in 

Atonement 


HENRY  B.  WALTHALL 

in 

The  Long  Arm  of  Mannister 

CLEO  MADISON  and  WILFRED  LUCAS 
in 

The  Girl  from  Nowhere 

GRACE  DAVISON 
in 


STUART  HOLMES  and  ALMA  HANLON 
in 

The  Sins  of  the  Children 

WANDA  HAWLEY  and  NORMAN  KERRY 
in 

Virtuous  Sinners 

HENRY  B.  WALTHALL 

in 

The  Boomerang 

GRACE  DAVISON 

in 

The  Hidden  Code 


and  the 


Suspicion 

Facts  and  Follies  Series 

Beautiful  W^omen — Laughs  Galore — ^One  a  Week — Fifty-two  a  Year 


Pioneer  System  of  Cooperative  Exchanges 

Exchanges  Marked  Thus  (*)  Handling  the  Facts  and  Follies  Series 


•PIONEER  FILM  CORPORATION 

130  West  46th  Street,  New  York  City 

(New  York  City  and  State  and  Northern  New  Jersey) 
•EASTERN  FEATURE  FILM  CO. 

Herman  Rifkin,  Prop. 

57  Church  Street,  Boston,  Mass. 

(New  England) 

•PIONEER  FILM  CORPORATION 

812  Prospect  Avenue,  Cleveland,  Ohio 

(Ohio  and  Kentucky) 
•PIONEER  FILM  CORPORATION 

53  Elizabeth  Street  East,  Detroit,  Mich. 

(Michigan) 

MASTERPIECE  FILM  ATTRACTIONS 

Ben  Amsterdam,  General  Manager 

1235  Vine  Street,  Philadelphia,  Pa. 

(Eastern  Pennsylvania  and  Southern  New  Jersey) 
M  &  R  EXCHANGE 

Chas.  Rosenthal,  Jr.,  General  Manager 

107  Golden  Gate  Avenue,  San  Francisco,  Gal. 
M  &  R  EXCHANGE 

730  South  Olive  Street,  Los  Angeles,  Gal. 

(California,  Arizona  and  Nevada) 
'PIONEER  FILM  CORPORATION 

145  Franklin  Street,  Buffalo,  N.  Y. 

(Western  New  York) 


GREATER  STARS  PRODUCTIONS 

Floyd  Brockell  and  CJyde  Elliot,  Managers 
716  Consumers  Building,  Chicago,  111. 
(Illinois,  Indiana  and  Wisconsin) 

EQUITY  DISTRIBUTING  CO. 
G.  A.  MQtzger,  President 
403  Davis  Street,  Portland,  Ore. 
(Oregon,  Washington,  Idaho  and  Montana) 

•CRITERION  FILM  SERVICE 

M.  A.  Lightman,  General  Manager 
67  Walton  Street,  Atlanta,  Ga. 

(Georgia,  Florida,  Alabama,  Tennessee,  North  Carolina  and 
South  Carolina) 

SCREEN  ART  PICTURES 

Michael  Lessy,  General  Manager 

420  Lexington  Street,  Baltimore,  Md. 

(Maryland,  Delaware,  District  of  Columbia,  Virginia) 

•STERLING  FILMS,  LTD. 

I.  .Soskind,  General  Manager 
166  Bav  Street,  Toronto,  Ont. 
345  Bleury  Street,  Montreal,  P.  Q. 
87  Union  Street.  St.  John,  N.  B. 

(Exchanges  in  Western  Canada  will  be  in  operation  in  near 
future) 


Some  territories  still  open  oh  features  and  comedies 


TO  INDEPENDENT  PRODUCERS 

The  Pioneei-  offers  to  the  Independent  Producer,  through  its  System  of 
Cooperative  Exchanges,  unrivalled  facilities  for  the  marketing  of  the  best 
and  biggest  of  pictures.  The  Pioneer  is  the  fastest  growing  concern  in 
the  film  industry,  and  can  offer  an  assured  outlet  to  high  class  producers. 

PIONEER  FILM  CORPORATION 

130  We^^t  46th  Street     -     -     -     New  York  City 


PKE  SE  NTS 


JACK  PICKFORD 

  IN 

THE  LITTLE  SHEPHERD 
OF  KINGDOM  COME 


BT  JOHN  FOX,  ^R. 

DIRECTED    BT   WALJLAGE  WORSLEY 


GOLDWYN  PICTVRES  CORPORATION 

SAMVtL  GOLDWYN  Prrudrnt 


hcv  started  from  scratch 
hey  Fi  nished  -  - 


wncre  \ 


(^^avidge  was  born  in  America. 
His  parents  were  poor.  - 

He  was  not  a  genius  or  a  prodigy. but 
he  went  at  Kis  study  in  griiu  earnest, 
like  a  football  player  making  a  tadde 
Reworked  his  way  tlirougli  college 
and  denied  himself  luxuries  for  the 
luxury  of  learning.  He  applied  his 
knowledge  to  business,  fought  his 
way  upward  mch  by  inch. until.while  still 
a  young  man.  he  was  a  commercial  giant  -• 
a  credit  to  himself  and  to  hiscountry 


Jake  Nuddle  was  born  in  America. 
His  parents  were  poor     -  - 

He  avoided  edu  cat  ion.  School  meant 
nothing  to  him  but  work,  and  work 
was  always  unpleasant  He  spent  hi.s 
time  in  poolrooms  and  the  corner 
saloon,  pickmg  up  every  kind  of 
knowledge  except  what  was  useftil. 
He  lost  one  job  after  another  tlirough 
his  laziness.  He  became  a  trouble- 
maker He  became  a  blot  on  the  con- 
science of  all  decent  workmgtnen. 


January  31,  1920 


THE   MOVING  PICTURE  WORLD 


683 


PLAYING  TO  CROWDS 


TOM  MOORE  « 

"THE  GAY  LORD  QUEX" 

By  Sir  Arthur  Wing  PInero     Directed  by  Harry  Beaumont 

"As  gay  as  its  title  and  packed  full  of  spice 
and  entertainment." 

—Augusta  Herald,  Nov.  30,  1919 

REX  BEACH'S 

"THE  GIRL  FROM  OUTSIDE'' 

Directed  by  Reginald  Barker 

"One  of  the  most  wholesome  and  beautiful 
film  dramas  of  recent  months." 

■ — Los  Angeles  Examiner,  Nov.  21,  1919 

GERALDINE  FARRAR  m 

"FLAME  OF  THE  DESERT" 

By  Charles  Logue  Directed  by  Reginald  Barker 

"A  particularly  gripping  and  interesting 
photoplay,  replete  with  good  action  and  elab- 
orate scenic  effect." 

— Philadelphia  Inquirer,  Nov.  18,  1919 


TOM  MOORE 


III 


"TOBY'S  BOW" 


By  Jehn  Talntor  Foots 


Directed  by  Harry  Beaumont 


"Tlie  screen  version  is  even  more  absorbing 
than  it  was  when  it  drew  crowded  houses  at 
the  Comedy  Theatre." 

— N.  Y.  Eve.  Telegram,  Deo.  15,  1919 

PAULINE  FREDERICK  m 

"THE  LOVES  OF  LETTY" 

By  Sir  Arthur  Wing  PInero        Directed  by  Frank  Lloyd 

"With  its  remarkably  beautiful  photography, 
sumptuous  settings  and  flawless  acting,  it  is 
one  of  the  really  good  pictures  of  the  year." 

— Los  Angeles  Times,  Dec.  1,  1919 


WILL ROGERS 


tn 


"JUBILO" 


By  Ben  Ame*  Wllllame 


Directed  by  Clarence  Badger 


"A  year  or  so  from  now  you'll  be  saying — 
'Remember  Will  Rogers  in  'Jubilo'? — That's 
how  good  it  is!" 

— San  Francisco  Bulletin,  Dec.  15,  1919 

MABEL  NORM  AND  in 

"JINX" 

By  Shannon  Fife  Directed  by  Victor  Scbertzlnger 

"Abounds  with  comical  and  thrilling  scenes, 
Mabel  Normand  at  her  best." 

—N.  Y.  Eve.  World,  Dec.  18,  1919 


GOLDWYN  PICTVRES  CORPORATION 

MMVII.  OOIOWVN  MnttM 


The  Love  Story  That  Will  Ring  Down  the  Ages  in  Screen  History 

PRONOUNCED  by  State  Rights  men,  Independent  Exchange  Managers,  critics,  Review- 
ers, Film  Trade  Paper  men  and  others,  "The  best  love  story  and  best  production  of 
its  type  ever  received  from  the  great  Schomer.  A  brilliant  story,  played  by  Emily 
Stevens  and  a  great  cast  with  exploitation  helps  of  extraordinary  character  to  insure  a  finan- 
cial success  to  every  exhibitor  in  the  world.    Unquestionably  one  of  the  best,  ever, 

written  and  directed  by 

ABRAHAM  S.  SCHOMER 

whom  exhibitors  will  recall  being  the  author  and  director  of  such  brilliant  photo  dramatic  and 
stage  successes  as  "Ruling  Passions,"  "The  Yellow  Passport,"  "The  Inner  Man,"  "Today"  and 
many  others.  Wonderful  paper,  and  complete  accessories  in  generous  measure  that  form  a 
blanket  guarantee  of  success  no  matter  what  the  length  run  this  production  is  booked  for. 

STATE  RIGHTS  NOW  SELLING 

In  no  production  of  recent  release  have  State  Rights  Buyers,  Independent  Exchanges  and 
others  such  a  genuine  opportunity  to  "clean  up"  with  any  independent  picture  as  with  "The 
Sacred  Flame"  for  every  element  that  goes  to  make  a  real  WINNER  has  been  incorporated 
into  "The  Sacred  Flame."  Northern  New  Jersey  and  the  State  of  New  York  have  been  pur- 
chased by  Sam  Zierler,  Mgr.  Commonwealth  Pictures  Corporation,  1600  Broadway,  New 
York.  Other  territory  selling  rapidly.  Write  or  wire  for  terms,  prices  and  complete  in- 
formation immediately  to 

SCHOMER-ROSS  PRODUCTIONS.  Inc. 

126  WEST  46th  STREET,  NEW  YORK  CITY       •  - 


E.  S.  MANHEIMER,  Genl.  Mgr. 


A.  EGAN  COBB,  State  Rights  Sales  Manager 


686 


THE  MOVING   PICTURE  WORLD 


January  31,  1920 


WARNING ! 

STATE  RIGHTS  BUYERS  AND  OWNERS  OF 
INDEPENDENT  EXCHANGES 

You  Are  Hereby  Warned: 

THAT  the  Opening  Episodes  of  Stuart  Paton's  Great- 
est Serial  Are  Now  Being  Viewed  by  the  Leading 
Show  Men  of  the  Country — 

THAT  Your  Territory  Is  Liable  to  Be  Sold  at  any 
Minute — 

THAT  if  You  Hope  to  Share  in  the  Enormous 
Profits  of 

STUART  PATON'S 

"THE  FATAL  SIGN'^ 

YOU  MUST  ACT  NOW 

This   Wonderful   Picture   Story   of   the  Deepest 
Mystery  Ever  Fathomed  Will  Prove  the  Biggest 
Money-Maker  in  1920 

GET  YOUR  WIRES  OFF  TODAY 

ARROW  FILM  CORPORATION 

220  WEST  42ND  STREET,  NEW  YORK 

Foreign  Rights  Controlled  by  E.  S.  Manheimer 


January  31,  1920 


THE  MOVING  PICTURE  WORLD 


687 


REWARD! 

$600,000.00  AND  PROBABLY  MORE  WILL  BE 

DIVIDED  BY  THE 

INDEPENDENT 
EXCHANGES 

Booking  This  Sensational  Box  Office  Attraction 

Never  Before  in  the  History  of  Serials  Has  Such  a 
Fascinating   Mystery   Story   Been   Introduced  to 

Screen  Audiences 

The  Very  Nature  of  the  Subject  Compels  Anyone 
Seeing  a  Single  Episode  to  Follow 

STUART  PATON'S 

"THE  FATAL  SIGN^' 

THROUGH  EVERY  GRIPPING  SITUATION 

15-Episodes  of  the  Most  Powerful  Drama  and  the  Most 
Thrilling  Action  Ever  Caught  by  the  Camera's  Eye 

TERRITORY  GOING  UKE  WILDFIRE 

ARROW  FILM  CORPORATION 

220  WEST  42ND  STREET,  NEW  YORK 

Foreign  Rights  Controlled  by  E.  S.  Manheimer 


688 


THE  MOVING  PICTURE  WORLD 


January  31,  1920 


Pages 
Export  and  Import 
Advertising 


in  the  current  issue  of 

CINE- 
MUNDIAL 


The  Fourth  Anniversary  Number 

What  better  evidence  of  superior 
strength  in  and  incomparable  merit  of 
the  film  export  market  could  be  adduced? 


January  31,  1920 


THE  MOVING   PICTURE  WORLD 


689 


The  advertising  rates  and  general  information  quoted 
below  will  become  effective  on 

MOVING  PICTURE  WORLD 

BEGINNING  WITH  THE  ISSUE  DATED 

MARCH  6,  1920 


Advertising  Rates  in  Effect  March  1, 1920 


1  Time 

6  Times 

13  Times 

26  Times 

52  Times 

$130.00 

$128.50 

$127.00 

$124.00 

$118.00 

65.00 

63.50 

63.50 

62.00 

$59.00 

Quarter  page  

34.00 

33.60 

33.20 

32.50 

31.00 

17.00 

16.80 

16.60 

16.25 

15.50 

One  inch  wide,  column  

7.00 

6.92 

6.85 

6.70 

6.40 

One-third  page,  narrow  column  

45.00 

44.50 

44.00 

43.00 

41.00 

One-sixth  page,  narrow  column  

23.00 

22.75 

22.50 

22.00 

21.00 

One  inch,  narrow  column  

5.00 

4.95 

4.90 

4.80 

4.60 

Cash  Discount— 5%  ten  days. 

Inserts — The  rate  for  inserts  will  be  the  same  per  page  as  the  net  rate  for  a  page  of  black  and 
white  in  the  regular  forms. 

Color  Printing — Advertisements  printed  in  one  or  more  colors  other  than  black  subject  to 
prices  on  application. 

Cover  and  Other  Preferred  Positions — Rates  on  application. 

Classified  Advertising — Help  and  Situations  Wanted  3c.  a  word,  minimum  50c.    All  other 
classifications  5c.  a  word.    Name  and  ad  d/'ess  counted. 


General  Information 


The  Moving  Picture  World  is  published  on  Saturday 
of  each  week  and  all  issues  are  dated  as  of  the 
Saturday  one  week  after  the  day  of  publication. 

Advertising  forms  of  the  Moving  Picture  World 
close  on  Wednesday  of  each  week.  The  last  minute 
for  type  copy  is  12  o'clock,  noon,  on  Wednesday. 


Complete  plates  will  be  accepted  not  later  thai* 
6  o'clock  Wednesday. 

Inserts — All  inserts  must  be  printed  on  paper  not 
heavier  than  25"x38",  120  pound  book. 

Inserts  will  not  be  received  later  than  6  o'clock 
Thursday  evening.  There  will  be  no  deviation  from 
this  rule. 


CHARGES  FOR  UNDERCUTTING  AND  SLUGGING  BLEED-OFF  PLATES 
WILL  BE  BILLED  TO  ADVERTISER 


690 


THE  MOVING   PICTURE  WORLD 


January  31,  1920 


MARSHALL  NEILAN'S  OPINION 
IS  OF  IMPORTANCE  TO  EVERY 
PROGRESSIVE  MEMBER  OF  THE 
MOTION    PICTURE  INDUSTRY 


A  REPRODUCTION 
of  the  twenty-four  sheet 
Doster  which  will  be  used 
xtensively  throughout 
he  United  States  to  ac- 
quaint the  public  with 
his  tremendous  photo- 
lay. 


WHO'S  YOUR 

SERVANT  ? 


flensa+ional  Picfuie  S+or 


JULIAN  JOHNSON'S 


\,hich  stcrfUJ  MfW  YORK  during  i^s 
run  .it  the  Princess  The^/re 


IT  is  a  greater  motion  picture 
^    than  'THE  CHEAT'  " 

— the  unanimous  verdict  of  the 
pre-review. 


WHO'S  Your 
Servant? 

has  a  direct  appeal  for  every 
home  in  the  country. 


L.  L.  HILLER,  Controlling  World  Rights 

[Longacre  Building,  New  York  City 

Releasing  arrangements  will  he  announced  shortly 


HERE'S  A  PICTURE  WITH  A  REASON 


ItN  BROKE  TO  G[T  W  York  nI'-  ^ 
J0BMI0R06il)SE£.  - 


Girl  Tells  Police  How  She  her  j 
Found  Easv  Money  by  An-  ^ 

swering  Newspaper  Ads--  >».«/^^>^''<^Oy%/,/p, 
for  Maids.  ^  S  J," '^'f^"^  ^Ofi^  ^ 

SHE'D  WORK  A  FEW  -DAYS    I  Z^y.T-^^  "J!'^^",  *  ^ 


RING  GONE,  HOlDi 
aERKATHOTE 

$10,000  Jewel  Stolen  From  Bos- 
ton Woman  Cuest  at  the  Con- 
tinental. 

ci«v»«cL  with  tRc  inert  of  a  liO.'^ 
■tn<  rmi  from  a  g>ie»t  at 
,        .«ntal.    Forty-first  sti*et 

Iff      «ay.  whert  he  "as  empio-  

-. 'Bernard  Barrel.  l«en-  /' 
i  was  arrested  to-Oay  # 
"Vest  lOTth  street  / 


duceU 


Eleanor    . 

"Tam  o'Shanier  girl"  of  recent  V 
neapolis  theft  bislor}-.  l<>d 

gaiety  as  one  of  the  ^l;;*'^'^^;;'  /i'^. 
thieves  on  record,  according  4^*^ 
tensions  said  to  have  been  ".e". -'.i^e  .-^^o.^^o^^^, 
police. 

The  girl 
a  North  Dakota 
"s«e  lite 
aBd  having 
•  wild  time 

Ansirering  an  ^V>^  ^  S.*'  2?^ 

housemaid,  she  worked  a  1 
•t-mptinE  oppottnniiy   to  steal,  and 
^  with  moSey  and  jewelry,  accord- 
to  the  aJleged  contessioh. 
-9  dancing  and  liv       ,  °    ^.^f ' 
followed.  It  is 


HEW/RAPE* 

HEAPLINE/ 

TNAT  TELL 
THE  CKYIHC 

MEE»  TO  KNOW 
THE  AN/WER 

TOTHMQUE/TIOH 


T  STOLE 
S15llOPEIlfiL8 


from 
Deceit 
wera 
knowl 

Mr.  Bj 

friend 
Idr. 
one  of 

If  He  c 


TOUR 


USE  THIS 
SMASHING 

DISPLAY  AS  AN 
AD  FOR  THIS 
ATTDArTinN 


lIO» 


»^^«1he 


but 


worn*"- 

th«'  » 
putn' 


THE  MIGHTIEST  MAN 
in  the  world  has  written 
THE  MIGHTIEST  DRAMA 
in  the  world  for  the 
MIGHTIEST  MOTION 
PICTURE  ORGANIZA' 
TION  in  the  world  ^ 


WILLIAM  POX  fyresenU 


tLEMENCEAU's 


OWN  WORK 


THE  STRONGEST 

(The  one  and  only  mohion  picture  dmmd 
^from  the  pen  of  the  TIGER  OE  FRANCE 

Of  course  you  know  it 
is  NOT  a  war  picture- 


ENTERTAINMENT 


1 


CLEMENCEA 

LTHE  STRONGES 


0^  di-ama  of  tke  natal  passions  of  ^[fi-  ^  ^^'i-^ 
liaiif  masterpiece  asstroncj  as  the  t'mef:  cf  the  sea 


Does  the  soul  of  woman 
rule  the  world  today? 

woman  in 

CLEMENCEAUs 

THE  STRONGEST 

gives  you  your  wonderful  answer  - 
O  X  ENTERTAINMENTS 


HO  on  earth  to- 
day can  match 
the  master  ^/^r  ATT 

gr^eroj 

jrance 

m  his  understanding 
and  his  portrayal  of 
the  very  inner  secrets 
of  the  humaiT  soul  - 

so  great  that  the 
learned  marvel 

so  simple  that  the 
very  commonest  man 
may  g'rasp  and  under- 
stand * 

In  his Jlrst  and  only 
motion  picture  dmmd 

STRONGEST 

is  presented  the  tnumph 
of  the  century  * 


CARLO 
LLTAN 


IlLMUlLH'.N 
HUNTER! 


JEAN 
GAUTiU£R| 

de  TRIG  NY 


CONQUEST  of 
'g^reatness  was  the 
securing  of  this  marvel 
drama  from  the  fore- 
most figure  of  the  world - 
the  man  with  the  inter 
national  mrnd  -  whose 
amazing  success  is  due 
to  his  keen  knowledge 
of  humanity  -  up  -  up 
he  rose  to  supreme  great- 
ness-yet always  Imow- 
in^  trie  heart  of  the 
people  * 

QJie  qcmus  of  . 

Ls  concentrated  un 

Jhe  STRONGEST 

the  satisfifLnq  (ivicL 
ennobUng  drama  that 
will  live  forever  ^ 


jMALO^lE 


FOX 

ENTERTAINMENTS 


Facts  of  the  production  of 

CLEMENCEAUs 


own  drama 


THE  STRONGEST 


^ — 


The  soul  rulership  of  tJie 
world  by  woman  • 

9heflay 

A  drama  written  by  the 
master  of  understanding'  in 
all  tbat  is  human  and  real 
and  of  this  present  day- 

Selected  with  reference 
only  to  exceptional  abili 
ty  and  includin<^ 

RENEH  ADOREE 
CARLO  LI  TAN 
LLARRISON  HUNTER 
GEORGETTE  GAUTHIER 
de  TRIGNY 
ELORENCE  >LALONE 
IE  AN  CAUTHlERc/e' 
TKIGNY 

9he  Cost 

Produced  without  refer 
ence  to  expenditure  as 
befitting  the  tremendous 
theme  and  the  greatest 
of  vv'orld  personalities- 

9he  Director 

Stir-  RAOUL  A  WALSH 
whose  work  excels  his 
best  previous  achieve 


ITS  EXHIBITOR 
OPPORTUNITY* 


(3^ITH  the  greatest 
name  on  earth  adver- 
tised daily  for  four  years 
and  now  in  the  front  page 
news  of  every  newspaper  in 
the  world .  you  have  an  author 
that  eclipses  all  others  com- 
bined -  in  point  of  public 
knowledge  and  approval  - 

This  man  -loved ,  admired 
and  recognized  as  the  big 
figure  of  riis  time -has  writ- 
ten one  and  only  one  drama 

TH  E 

STRONGEST 

wT  65  bydUantiy  presented,  won- 
derfkUy  cast,  admirabLy  pho- 

to^mphcd  and  sccned  *  It  has  an 

appcaL Jvr  every  fnaa^woman  and 

cniid  in,  the  world,  and  Li  needs 

oniyybUR  OWN  showfnaviskup 

to  make  it  a  play  of  record  runs 

in  your  theatre . 


f 


/Claiming  no  credit  other  I 
V_y  than  that  of  alert  s]xo\^'  H 
manship  1  desire  to  congrat  H 
ula.tc  the  screen  uDon  this  ^1 
most  important  event*  H 

^^he  world  awalis  the  drama  of 

CLEMENCEAU 

who  in  wriiLn^^ 

THE  STRONGEST 

kas  dervionsiraied  ihat  ike  p^eat  ihinp 
^^^^^  oj  ike  world  are  beln^  done  ioday  ^ 

% 

/ 

;       INVITE  my  friends  every- 
^  ^  where  to  share  in  this,  the 
most  magnificent  achieve-  i 
ment^in  the  hrief  hut  hril- 
liant  history  of  our  beloved 
art* 

L  President 

\                           POX  PILM  COKPOHATION 

i 

January  31,  1920 


THE   MOVING   PICTURE  WORLD 


691 


MOVINGPICTm 
WORtD 

 Founded  by  J. P.  Chalmers  in  1907 


Features 


Always  Features!! 


Page  699 


xT^r+h"  <;tuff  on  Michigan  Peninsula  „^  p  r  van  Nuvs,  manager 


pf    Uberly    Theatre,  Victona, 


;„  .,  recent  World  issue. 
\  G  Decker  in  a  reccin 

..r.  U..  .0  Have  a  ..e  M..i<«  -"^-r:; 


"Ten  Years  Ago    pagt  i-v^  j 


 Page  73^ 

appy   instalments  in  our 


■  .  .Page  698 

^vith  plans  for  big  open.ng  w.th          -  ^^^^ 

a  Traveling  Impressionist  in  Your  ^--7 • •  •     •  ^  director, 
of  the  Binghamton  New  Mr^_.^^  theatres  of  his  section. 


Have  You 

W.  A.  GiUen,  manager 


ind  four  "impres 


sionists"  with  him 


in  scouting  through 


Clip 


and  Paste!  Clip  an^  P^f^'^; '    ^JJ^"  Ind  p;oduc;t;ons  compi 


 ■  Page  7H 

led  for  your  theatre  program 


Red  Hot!  Alive 

Four  pages  o 
touch  with  the  folks 


ive'  And-Well-AU  That  Zippy 

News  from  Everywhere"  fron 
who  build  this  industry,  ^es. 


Page  744 

in 


 -        -  :     Ua'ff  oV  correspondents  who  are 

pour  pages  of  "Live  News  Everywhere^  from  our^  ^^^^^ 


YouVc 


the  Buyer   Advertising  Index 


Page  790 


The  Trade  Paper  of  Meaty  Reading 


692 


THE   MOVING   PICTURE  WORLD 


January  31,  1920 


January  31,  1920 


THE  MOVING  PICTURE  WORLD 


693 


MOVlNGPfCnm 
WORID 

Founded  fay  J.P.Chaliners  in  1907 

entered  at  the  General  Post  Office,  New  York  City,  as  Second  ClftBS  Hatter. 
Published  Weekly  by  lb* 

CHALMERS  PUBLISHING  COMPANY 

516  FIFTH  AVENUE,  AT  43D  STREET,  NEW  YORK  CITY 

(Telephone,  Murray  Hill,  1610.  1611,  1612,  1613) 

J.  P.  Chalmers,  Sr  President 

J.  F.  Chalmers  Vice-President  and  General  Manager 

E.  J.  Chalmers  Secretary  and  Treasurer 

James  L.  Hoff  Assistant  General  Manager 

George   Blaisdell  Editor 

A.  MacArthur,  Jr  Advertising  Manager 

Tlie  office  of  the  company  is  the  address  of  the  officers. 
CHICAGO  OFFICE— Suite  917-919  Garrick  Building.  64  West  Randolph 

St.,  Chicago,  111.    Telephone,  Central  5099. 
PACIFIC  COAST  OFFICE— 610-611  Wright  &  Callender  Building,  Los 

Angeles,  Cal.    Telephone,  Broadway  4649.    G.  P.  Harleman,  Business 

Representative. 

SUBSCRIPTION  RATES 

United  States,  Cuba,  Mexico,  Hawaii,  Porto 

Rico  and  Philippine  Islands  $3.00  per  year 

Canada    3.50  per  year 

Foreign  Countries  (Postpaid)   4.00  per  year 

Changes  of  address  should  give  both  old  and  nevr  addresses  in  full 
and  be  clearly  written.    Two  weelcs'  time  should  be  allowed  for  change. 

ADVERTISING  RATES 

Classified  Advertising — 3  cents  a  word  for  Help  or  Positions 
Wanted,  minimum  50  cents ;  5  cents  a  word  for  all  commer- 
cial ads.,  minimum  $1. 

Display  Advertising  Rates  tnade  known  on  application. 

NOTE — Address  all  correspondence,  remittances  and  subscriptions  to 
MOVING  PICTURE  WORLD,  516  Fifth  Avenue,  at  Forty-third  Street, 
New  Yorli,  and  not  to  individuals. 

CINE-1«UNDIAL,  the  monthly  Spanish  edition  of  the  Moving  Picture 
World,  is  published  at  516  Fifth  Avenue  by  the  Chalmers  Publishing 
Company.  It  reaches  the  South  American  and  Spanish-speaking  market. 
Yearly  subscription,  $2.    Advertising  rates  on  application. 

Saturday,  January  31,  1920 

Gest  Throws  a  Bomb 

MORRIS  GEST,  stage  producer,  stirred  up  things 
when  in  Chicago  on  January  19  he  paused  to 
remark  that  "the  American  theatre  is  going  to 
hell."  For  this  condition  he  blames  Wall  Street 
"doughboys"  who  have  "placed  more  than  $100,000,000 
in  the  movie  pastime."  The  financial  men  are  slowly 
killing  the  spoken  drama,  Mr.  Gest  declares,  by  buy- 
ing up  the  country's  leading  theatres,  the  star  actors 
and  actresses  and  the  "big  league"  producers. 

"With  the  exception  of  those  of  a  half  dozen  pro- 
ducers most  of  the  theatres  in  America  are  now  owned 
and  controlled  by  motion  pictures,"  the  producer  com- 
plains. "Unless  something  is  done  within  the  next 
three  years  Wall  Street  will  be  in  complete  control  of 
the  theatre." 

Arthur  Hopkins,  another  stage  producer,  expresses 
the  opinion  that  Mr.  Gest  is  correct  in  the  main.  Carl 
Laemmie  suggests  Mr.  Gest  is  paying  a  genuine  com- 
pliment to  the  motion  picture  industry  when  he  says 
Wall  Street  is  investing  in  theatres  and  converting 
them  into  motion  picture  houses.  The  former  declares 
that  if  the  statement  is  true  it  is  an  admission  that 
these  men  of  admitted  business  astuteness  recognize 


that  the  great  bulk  of  the  American  people  want  mov- 
ing picture  entertainment.  Mr.  Laemmie  recalls  that 
the  present  season  has  been  one  of  the  most  success- 
ful in  the  history  of  theatricals  and  points  out  that 
the  motion  picture  is  acting  as  a  stimulus  for  all  forms 
of  entertainment. 

 — o  

Gore  Bill  the  Limit 

THE  bill  introduced  in  the  Senate  by  Mr.  Gore,  of 
Oklahoma,  eliminating  from  interstate  com- 
merce all  pictures  including  anything  of  a  crimi- 
nal nature  would  seem  to  mark  the  peak  of  the  move- 
ment to  attend  to  your  neighbor's  business.  That  its 
logical  working  out  would  spell  the  end  of  the  motion 
picture  business  as  an  industry  probably  would  in  no 
wise  disturb  the  sponsors  of  the  measure.  While 
unquestionably  it  is  true  that  2,142  churches  now  are 
using  screens  in  their  edifices,  also  it  is  true  that  the 
men  who  make  motion  pictures  are  not  prepared  to 
give  over  their  studios  to  production  restricted  to  this 
limited  market.  That  is  what  the  passing  of  Senator 
Gore's  measure  would  mean. 

An  editorial  writer  in  the  New  York  Times,  in  com- 
menting on  the  bill  in  question,  very  aptly  remarks: 
"Indeed,  these  are  days  in  which  almost  anybody  can 
get  encouragement  and  sympathy  in  efforts  to  stop 
people  from  doing  almost  anything,  but  there  are  also 
folk  in  considerable  numbers  who  are  a  bit  weary  of 
restrictions  and  inhibitions  upon  action  hitherto  left 
in  the  domain  of  personal  responsibility,  and  it  may 
be  that  the  Oklahomans  also  will  hear  voices,  loud  and 
many,  saying  that  there  is  little,  if  any,  more  excuse 
for  banning  all  films  dealing  with  criminals  and  crime 
than  there  would  be  for  excluding  from  public  libraries 
books  the  authors  of  which  used  the  same  material  " 
 O  

ANEW  producer  is  with  us.   He  is  not  new  to  the 
industry,  however,  by  a  goodly  number  of  years. 
He  has  been  through  the  preliminary  mill— es- 
pecially that  of  distribution.   He  knows  all  the  ropes 
Here's  best  wishes  to  Arthur  Searles  Kane 
 O  

Camera  May  Aid  Bertillon 

SUPPLEMENTING  the  Bertillon  system  by  the 
use  of  the  motion  picture  camera  in  the  identifica- 
tion of  criminals,  as  suggested  to  the  San  Fran- 
cisco police  by  Thomas  H.  Ince,  would  seem  to  be  a 
wise  step.  To  throw  on  the  screens  of  a  community 
or  of  a  state  or  a  group  of  states  the  figure  of  a  person 
sought  by  the  police  means  that  the  authorities  will 
have  the  aid  of  thousands  instead  of  leaving  the  detec- 
tion of  the  one  sought  to  the  comparative  few  of  the 
professional  detectives.  The  adoption  of  the  scheme 
would  mean  that  the  "fierce  light  that  beats  upon" 
the  screen  would  contain  new  terrors  for  the  hunted  • 
the  latter  would  find  no  safety  in  places  large  enough 
to  support  a  theatre ;  he  would  be  restricted  to  haunts 
where  men  do  not  congregate— if  it  so  happen  that 
previously  he  has  been  in  the  hands  of  the  oolice 
 O  ^ 

IT  is  an  interesting  fact  that  both  Maurice  Maeter- 
inck  and  Vincente  Blasco  Ibanez  are  great  be- 
lievers in  the  sterling  worth  of  the  moving  picture 
as  demonstrated  by  their  printed  statements  The 
author  of  "The  Blue  Bird"  has  already  viewed  his 
work  on  the  .screen,  and  the  Spanish  novelist  will  see 
the  most  celebrated  of  his  stories  in  film  form  before 
he  leaves  this  country.  ^  , 


694 


THE   MOVING   PICTURE  WORLD 


January  31,  1920 


Pep  and  Punch  Presented 


iiiiiPiiintiiiMmiiiiiiitiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiMiiii 


iiiiitiiiiii[iitiiiiiiriiiiiiiiiiiiJiiiiiriiiii 


 iiiiiitriiiiiitiiiiiiiiiiiia 


"His  Face  Lighted  Up" 

Bill  Russell  in  a  reflection  from  his  Ameri- 
can, "The  Valley  of  Tomorrow." 


Exhibitor  Interests  Around 
Twin  Cities  Are  Combined 

SENDING  of  delegates  to  Washing- 
ton to  appear  before  Congress  in 
protest  against  a  five  per  cent,  tax 
on  films  by  the  government,  is  to  be 
taken  up  at  the  meeting  of  the  Exhib- 
itors' Protective  League  at  its  next 
meeting  in  Minneapolis  February  3,  H. 
L.  Mitchell,  executive  secretary  of  the 
new  league,  has  announced.  The  di- 
rectors are  now  considering  appointing 
one  delegate  from  each  of  the  seven 
states  represented  in  the  organization. 

The  league  has  moved  its  headquar- 
ters to  357  Loeb  Arcade,  Minneapolis, 
the  former  headquarters  of  the  Motion 
Picture  Exhibitors'  Co-operative  Asso- 
ciation of  the  Northwest,  which  has  dis- 
banded and  joined  the  league  en  masse. 
All  the  fixtures  of  the  defunct  asso- 
ciation have  been  purchased,  and  a  con- 
gregating place  will  be  established  for 
exhibitors  who  come  to  Minneapolis  on 
business.  Free  telephone,  checking, 
and  bulletin  service  on  the  latest  films 
will  be  furnished  the  exhibitors. 

Two  Organizations  Combine. 

"Virtually  every  member  of  the  old 
organization  has  joined  our  league," 
said  Mr.  Mitchell.  "Complete  harmony 
reigns  in  our  ranks. 

"We  expect  to  add  from  time  to  time 
new  features  of  service  to  our  organi- 
zation. At  our  February  meeting  we 
expect  to  have  several  one-reel  films 
that  have  been  voted  the  approval  of 
the  directors  to  present  before  the 
members. 

"The  league  is  proceeding  rapidly 
with  its  plans  for  the  abolition  of  free 
advertising  in  films.  The  complete 
scheme  of  the  organization  in  its  fight 
to  put  a  stop  in  the  practices  that  have 
taken  money  out  of  the  pocket  of  the 
exhibitor  will  be  ready  soon  to  present 
to  the  league  members." 


state  superintendent  of  schools,  each 
to  be  paid  $1,000  a  year,  and  a  board  of 
two  examiners  of  moving  picture  opera- 
tors, to  be  appointed  by  the  governor 
from  a  list  submitted  by  the  Federation 
of  Motion  Picture  Operators,  at  $1,500 
each  a  year.  This  bill  was  referred  to 
the  Committee  on  Public  Health. 

Exhibitors  believe  that  the  bill  has 
not  much  chance  in  view  of  the  fact  that 
the  present  administration,  and  espe- 
cially Governor  E.  P.  Morrow,  is  a  busi- 
ness administration  which  is  pruning 
all  unnecessary  expense  and  fighting 
against  the  creation  of  any  offices  which 
will  mean  expense.  It  is  felt  that  mov- 
ing picture  bills  are  unnecessary  and 
useless. 


Kentucky  Legislature 

Considers  Censor  Bill 

ON  the  first  day  that  bills  were  in- 
troduced in  the  Kentucky  Legis- 
lature, House  Bill  No.  6  was  in- 
troduced by  Representative  T.  C.  Pryse. 
of  Lee  County,  providing  for  a  board 
of  three  moving  picture  censors  to  be 
appointed  by  the  governor  from  lists 
submitted  by  the  Federation  of  Wont- 
ens'  Clubs,  moving  picture  exhibitors  and 


Loew  Finances  Theatre 

Planned  for  Baltimore 

THE  Marcus  Loew  Theatrical  En- 
terprises are  back  of  the  project 
to  erect  a  theatre  with  a  seating 
capacity  of  3,000  at  North  avenue  and 
Charles  street,  Baltimore.  This  theatre 
will  cost  aproximately  $1,000,000.  .\ 
magnificent  ballroom  and  other  original 
features  are  to  be  incorporated  in  the 
new  structure.  A  corporation  is  to  be 
formed. 

This  action  was  decided  upon  after 
the  directors  of  Loew's  Hipodrome  in 
Baltimore  had  a  preliminary  consulta- 
toin  with  Mr.  Loew.  A  meeting  was 
held  on  Friday,  January  16,  and  the  plan 
was  ratified.  The  location  of  the  theatre 
will  be  on  the  property  now  occupied 
by  Marston's  University  School.  The 
price  paid  for  the  property  was  $165,- 
000.  The  theatre  is  to  be  used  for  mo- 
tion pictures  and  vaudeville. 

Watson  E.  Sherwood  and  Howard  W. 
Jackson  are  among  the  Baltimoreans 
connected  with  the  enterprise.  This  site 
is  diagonally  across  from  the  Parkway 
Theatre,  which  is  now  owned  by  the 
Whitehurst  Theatrical  Enterprises,  also 
owning  the  New,  Garden  and  Century 
(now  building)  theatres.  Gedirge-  A. 
McDermitt  is  at  present  manager  of 
Loew's  Hippodrome  in  Baltimore. 

Painstaking  Yeggmen  Get 

Whole  Lot  of  Exercise 

THE  .Apollo  Theatre  at  Kansas  City 
was  visited  by  a  painstaking 
group  of  yeggmen  the  night  of 
January  10,  after  the  show  had  closed. 
The  burglary,  which  was  not  discovered 
until  the  following  morning,  yielded  lit- 
tle remuneration  to  the  burglars,  Man- 
ager O.  D.  Rose  announced. 

A  safe  weighing  1,200  pounds  was 
taken  from  the  box  office  through  the 
manager's  office,  across  a  waiting  room 
and  down  the  aisle  to  the  rear  of  the 
theatre.  A  door  was  removed  from  its 
hinges  to  permit  the  safe  to  pass.  The 
safe  then  was  blown  open  and  the  door, 
weighing  fifty  pounds,  was  hurled  from 
the  rear  of  the  theatre  into  a  balcony  at 
the  front,  a  distance  of  about  130  feet. 

The  safe  blowers  are  believed  to  have 
concealed  themselves  in  the  dark  theatre 
and  remained  inside  after  the  doors 
were  locked.    Only  a  small  amount  of 


money  was  taken.  A  larger  safe  in  the 
manager's  office  withstood  rifling,  al- 
though the  combination  was  broken. 

Louisville  Minister  Joins 
Mayor  on  "Sunday  Opening" 

MAYOR  SMITH,  of  Louisville,  has 
refused  to  prohibit  the  operation 
of  moving  picture  theatres  on 
Simday  or  take  any  action  whatsoever 
which  would  enforce  the  so-called  "Blue 
Laws."  He  advised  the  churchmen  to 
start  their  planned  community  move- 
ments, Sunday  music,  Sunday  free  pic- 
tures, etc.,  and  stated  that  such  plans 
might  afford  amusement  to  many  citi- 
zens, but  that  he  would  not  interfere 
with  the  harmless  amusement  of  some 
70,000  people  who  enjoy  Sunday  shows. 

Some  of  the  ministers  at  the  confer- 
ence sided  with  the  Mayor,  and  some 
were  opposed.  A  frequent  statement  is 
to  the  effect  that  if  there  is  a  statute, 
that  statute  should  be  enforced  or  else 
repealed.  The  ministers  as  a  whole  have 
continued  friendly  with  the  mayor. 

On  Sunday,  Jan.  10,  ministers  in  nearly 
every  pulpit  preached  for  or  against 
Sunday  shows.  The  Rev.  E.  L.  Powell, 
of  the  First  Christian  Church  has  an- 
nounced a  series  of  sermons,  in  which 
he  will  endeavor  to  show  that  the  pub- 
lic can  not  be  forced  to  attend  church, 
and  that  it  is  none  of  the  affair  of  min- 
isters whether  the  theatres  are  open  or 
not. 

Dr.  Powell  is  one  of  the  brainest 
clergymen  in  that  section,  and  is  given 
a  great  deal  of  consideration.  He  is 
frequently  referred  to  as  "a  good  sport," 
as  he  fraternizes  with  business  men, 
and  knows  more  about  business,  civic 
affairs,  etc.,  than  any  three  other  min- 
isters in  the  city. 


Ontario  Ends  Censoring 

of  Serials  by  Episodes 

AN  important  change  in  censorship 
arrangements  just  ordered  by  the 
Ontario  government  requires  To- 
ronto exchange  companies  to  secure  all 
episodes  of  a  serial  before  it  can  be 
presented  to  the  Ontario  Board  of  Mov- 
ing Picture  Censors  for  examination  and 
approval. 

In  the  past,  it  has  been  customary 
for  the  censors  of  Ontario  to  view  the 
various  episodes  from  week  to  week 
The  exchanges  have  been  able,  under 
this  plan,  to  start  releasing  the  early 
episodes  of  a  continuous  story  before 
the  final  reels  have  been  received  or 
probably  even  made.  Under  the  recent 
ruling,  the  exchanges  will  be  required 
to  hold  all  episodes  until  the  serial  is 
complete,  and  then  it  will  be  passed  or 
condemned  in  its  entirety. 

This  order  came  as  a  bombshell  to 
Toronto  exchange  managers,  and  if  it  is 
carried  out  there  is  a  possibility  that 
gaps  may  occur  between  the  final  show- 
ing of  serials  now  being  screened  and 
the  first  episode  of  entirely  new  serials. 
It  is  also  pointed  out  that  the  new  man- 
agement will  mean  that  Ontario  audi- 
ences will  have  to  wait  in  some  instances 
for  several  months  before  they  can  see 
a  new  serial. 


January  31.  1920 


THE   MOVING   PICTURE  WORLD 


695 


in  Short  Snappy  Statements 


Minneapolis  Territory 

Sees  New  Theatre  Deals 

As  evidence  of  the  growth  of  the 
motion  picture  industry  in  the 
Northwest,  six  new  moving  picture 
houses  will  be  completed  this  month  in 
the  territory  now  served  by  the  Min- 
neapolis exchanges. 

Arrangements  have  been  completed  by 
Jensen  &  Von  Herberg,  Great  Falls, 
Mont.,  for  a  new  motion  picture  theatre 
in  that  city,  to  seat  2,000.  Work  is  to 
begin  immediately. 

After  having  its  movie  business  in  a 
chaotic  state  for  several  months.  Bleu 
Earth,  Minn.,  will  have  amends  done  to 
it  in  the  form  of  two  new  motion  pic- 
ture houses.  Several  firms  have  entered 
the  field  there  with  indifferent  success, 
although  it  has  always  been  known  as 
a  good  show  town.  Blaisdell  &  Hulet, 
two  old-time  theatre  men,  have  pur- 
chased the  Royal  and  are  remodeling  it. 
V.  B.  Valleau,  who  operates  theatres  at 
Albert  Lea  and  Marshall,  Minn.,  has 
leased  the  opera  house  and  will  remodel 
it. 

H.  L.  Krohling  opened  this  week  the 
New  Rex  at  Mineota,  Minn.,  with  a 
seating  capacity  of  350.  Mr.  Krohling 
will  manage  personally  his  new  theatre, 
which  is  one  of  the  finest  in  the  small 
towns  of  Minnesota. 

W.  A.  Matlock  is  building  a  new  the- 
atre near  the  Iowa  Agricultural  College, 
Ames,  Iowa.  He  will  cater  to  the  stu- 
dent trade. 

A  new  $100,000  motion  picture  house 
will  be  completed  this  month  at  Chero- 
kee, la.,  by  Slick  &  James.  The  theatre 
will  have  a  seating  capacity  of  650. 

Dan  Eselin,  one  of  the  oldtime  theatre 
men  of  the  Northwest,  sold  his  interest 
this  week  in  the  Gopher  Theatre,  Min- 
neapolis, to  a  group  of  men  with  whom 
he  was  associated  in  the  Gopher  Theatre 
Company.  He  has  purchased  the  Grand- 
view  and  the  lone,  two  of  the  best  pay- 
ing suburban  theatres  in  Minneapolis. 
The  purchase  price  of  the  two  was  re- 
ported to  be  $12,000. 

Charles  Moore  has  purchased  the  Tri- 
angle Theatre,  Howard  Lake,  Minn.  Mr. 
Moore,  a  newcomer  in  the  moving  pic- 
ture field,  will  install  all  the  latest  ap- 
pliances in  moving  picture  theatredom, 
he  announced. 


Lane  Proposes  Plan 

for  Lincoln's  Birthday 

DEFINITE  plans  for  the  start  of  the 
Americanization  program  of  Sec- 
retary Lane's  committee  of  the 
motion  picture  industry  for  Lincoln's 
birthday  have  been  announced  in  Wash- 
ington. 

Secretary  Lane  has  made  a  personal 
appeal  to  the  18,000  exhibitors  of  the 
country  to  hold  special  exercises  on 
February  12.  In  his  letter  to  the  ex- 
hibitor, he  suggest  that  a  Lincoln  film 
or  a  picture  of  a  patriotic  subject  be 
shown  on  that  day.  If  a  picture  is  not 
available,  he  suggests  that  motion  pic- 
ture slides  be  used.  He  also  urges  the 
various  managers  to  have  a  patriotic 
music  program. 

It  is  also  suggested  that  the  exhibitor 
co-operate  with  the  American  Legion 


and  have  that  organization  to  make  a 
short  patriotic  address.  It  is  suggested 
that  the  speaker  be  a  member  of  the  lo- 
cal post  of  the  American  Legion  and 
preferably  one  who  has  an  unusual  war 
record. 


Civic  League  May  Resume 
Fight  for  "Closed"  Sunday 

Up  to  the  present  time,  the  New 
York  State  Civic  League  is  sitting 
back,  rather  undecided  as  to  just 
what  it  will  do  in  the  way  of  backing  or 
opposing  any  legislation  of  interest  to 
the  motion  picture  industry.  The  league, 
which  has  been  a  well-known  factor 
for  the  last  three  or  four  years  in  Al- 
bany in  fighting  the  Sunday  motion  pic- 
ture bills,  is  now  busily  engaged  in  work- 
ing for  a  prohibition  enforcement  bill, 
and  motion  picture  legislation  has  been 
sidetracked  for  the  time  being. 

"Of  course  we  will  favor  a  bill  which 
will  have  for  its  purpose  the  repeal  of 
the  one  passed  a  year  ago,  which  permits 
Sunday  motion  picture  shows,"  said  the 
Rev.  O.  R.  Miller,  of  the  league. 

"The  passage  a  year  ago  of  this  bill 
was  really  an  insult  to  the  church  and  I 
rather  think  that  some  effort  will  be 
made  in  the  next  few  weeks  toward 
closing  the  motion  picture  houses  on 
Sundays,  in  other  words,  repealing  the 
measure." 

When  asked  if  the  league  would  back 
the  bill,  which  it  is  expected  the  State 
Conference  of  Mayors  will  recommend 
to  the  legislature  as  providing  the  way 
for  cleaner  pictures  through  censor- 
ship, Mr.  Miller  said  that  he  would  first 
have  to  see  the  bill  as  he  was  not  fa- 
vorably impressed  by  the  personnel  of 
the  State  Conference  of  Mayors,  be- 
cause of  the  members'  attitude  a  year 
ago  on  Sunday  picture  shows  and  Sun- 
day baseball. 


Vitagraph  Attorney  Denies 
His  Company's  Absorption 

WILLIAM  M.  SEABURY,  attorney 
for  the  Vitagraph  Company  of 
America,  has  issued  the  follow- 
ing statement  under  date  of  January  22: 
The  Vitagraph  Company  of  America 
has  directed  my  attention  to  the  publi- 
cation in  today's  issue  of  Wid's  Daily 
that  control  of  the  Vitagraph  Company 
of  America  has  been  acquired  by  one 
of  its  competitors. 

I  regard  the  statement  as  libelous 
and  highly  damaging  to  the  Vitagraph 
Company,  which  has  instructed  me  to 
institute'  suit  immediately  for  $100,000 
damages  against  those  responsible  for 
its  publication  and  against  any  other 
papers  or  persons  who  give  it  circu- 
lation. 

Suit  will  be  filed  tomorrow. 

The  absolute  falsity  of  the  statement 
sufficiently  appears  from  the  following 
telegrams,  which  also  seem  to  place 
the  full  responsibility  for  the  statement 
with  the  publisher: 

The  telegrams  are  as  follows : 
"J.  A.  Berst,  President,  United  Picture 
Theatres  of  America,  1600  Broadway, 
New  York,  N.  Y.: 

"I  call  on  you  to  make  immediate  de- 


"Polly" 

Mildred    Harri.s    Chaplin    in  Mayer-First 
National,  "Polly  of  the  Storm  Country." 


iiiiiiiiiiiiiniiiiif 


nial  of  the  statement  that  the  United 
Picture  Theatres  of  America  is  about 
to  acquire  or  has  acquired  control  of 
Vitagraph.  I  have  instructed  our  at- 
torneys to  take  immediate  proceedings 
against  whoever  is  responsible  for  this 
statement,  which  is  absolutely  untrue 
and  without  foundation.  Your  reported 
refusal  to  deny  or  affirm  the  truth  of 
the  statement  only  encourages  its  belief 
and  is  unfair  and  damaging  to  us. 

"ALBERT  E.  SMITH, 
"President  the  Vitagraph  Company 
of  America." 
"Albert  E.  Smith,  President  Vitagraph 
Company  : 
"Don't  understand  what  you  mean.  I 
have  not  been  interviewed  by  any  re- 
porters,  either   in   person   or   by  tele- 
phone, during  the  last  few  weeks.  Kind 
regards.  J.  A.  BERST." 


Women  Would  Ban  Serials 
on  Days  Children  Attend 

THE  serial  seems  to  be  getting  it  in 
the  neck  from  several  angles  in 
Canada.  The  Ontario  government 
recently  decided  that  its  censors  must 
see  the  whole  of  a  film  serial  before  it 
can  be  passed  upon.  On  top  of  this 
comes  the  news  that  the  Sydney,  N.  S., 
branch  of  the  National  Council  of  Wom- 
en has  called  upon  the  Nova  Scotia  cen- 
sors to  prohibit  the  showing  of  serial 
episodes  on  Fridays  and  Saturdays  be- 
cause  of  the  presence  of  many  children 
in  the  theatres  on  the  two  days  of  the 
week  mentioned. 

The  argument  was  presented  that  chil- 
dren were  more  affected  by  exciting  in- 
cidents throughout  the  serials  than  were 
adult  patrons,  and  that  therefore  these 
pictures  should  not  be  presented  on  days 
when  many  youngsters  attend  film 
houses.  No  suggestion  was  made  by  the 
Council  of  Women  for  the  keeping  of 
children  from  the  theatres  on  Monday, 
Tuesday,  Wednesday  and  Thursday. 


Cassard  Goes  on  Trip. 

S.  S.  Cassard,  sales  manager  of  the 
Nicholas  Power  Company,  left  New 
York  last  week  for  a  trip  to  the  Coast 
and  will  probably  be  gone  Loout  two 
months. 

Mr.  Cassard,  when  made  sales  man- 
ager, was  placed  in  full  charge  of  the 
domestic  department  of  the  Nicholas 
Power  Company  and  now  goes  on  his 
western  trip  as  the  personal  repre- 
sentative of  President  Edward  Earl. 


696 


THE   MOVING   PICTURE  WORLD 


January  31,  1920 


Rambles  Round  Filmtown 


BELLRINGING 
FOR 
PUFFUCISTS 

Make 

Sparse. 

Print 

Paper's 
Soarse, 

Oar  editing 

Staff 

Hates  a 

Mlmeogrraph 


Taking^  Issne  with  Hngo  Rlesenfeld 

As  to  Subject  ot  Children's  Films 

We  printed  t'other  week  a  list  of  films 
Hugo  Riesenfeld  rented  from  Famous 
Players-Lasky  to  provide  his  program  for 
children  during  the  holidays.  It  takes 
nerve  to  dispute  the  Judgment  of  a  film 
oracle,  but  here's  our  preferred  selection 
of  a  series  of  cinemas  to  bring  Joy  to  the 
little  ones: 

"The  A-B-C  of  Love"  (Pathe). 

"Sins  of  the  Children"  (Pioneer). 

"And  the  Children  Pay"  (Tyrad). 

"The  House  Without  Children"  (Tyrad). 

"What  Becomes  of  the  Children"  (Hall- 
mark). 

"The  Soul  of  a  Child"  (Social  Hygenlc). 

If  "100  -per  cent,  were  taken  out  of 
film-language  what  would  be  substituted 
(or  the  supposed  ultimate? 

Photoplaying:  "Old  Maid." 
Elaine    Hammerstein's     "The  Woman 
Game,"  is  a  title  that  suggests  a  most 
exciting  playing-card  Joust. 

Says  the  Philadelphia  "Bxhlbltor." 

The  representative  of  the  Republic  ex- 
change, who  sold  an  exhibitor  catering 
exclusively  to  negro  trade  all  the  Prizma 
releases  as  "colored"  pictures,  was  stick- 
ing to  the  truth  anyway. 

Perish  the  day  when  screen  bathins 
arlrls  ran  out  of  attitudes  for  still  picture 
poses! 

Tliis  item  is  printed  to  prove  that  Ben 

Grimm  no  longer  reads  Rambles. 

He  has  forbidden  us  to  ever  again  print 
his  name  in  this  segregation  of  useless- 
nesB. 

— o — 

As   if   to   proTe   his    Independence^  no 

sooner  is  Marcus  Loew's  son  married  to 
Adolph  Zukor'8  daughter  than  Loew  buys 
Metro  and  books  himself  up  solid  with 
his  own  pictures! 

— o— 

The  cameraman  who  attempted  to  fllai 

President  Wilson  after  the  fashion  the 
Kaiser  was  filmed  from  behind  the  mask 
of  a  load  of  hay,  would  sell  the  pennies 
off  his  dead  mother's  eyes  for  Jersey 
weights  in  skirts. 

— o — 

Not  BO  many  eg;gs  are  reported  as  hav- 
ing been  thrown  at  actors  lately. 

Either  the  acting  has  improved  or  the 
■port  is  too  expensive. 

Saying:  "Scissors"  to  Painiclsts. 

(by  M.  P.  W.'s  Own  Smith). 
We  like  to  snip 
The   boastful  strip 

Of  copy  that  you  send; 
For  It's   too  long 
And  much   too  strong, 

You  know  yourself,  my  friend. 
So  why  fake  rage 
Because  a  page 

Or  two  Is  thrown  away? 
Just  tell  your  boss 
That  it  was  dross. 

And  thus  his  doubts  allay. 


With  Walter  K.  Hill 


"The  Lost  Battalion"  (McManus). 

David  Wark  Griffith,  among  the  Flor- 
ida Keys. 

Allan  Dwan,  among  the  snows  of  the 
Rockies. 

Herbert  Brenon,  amoing  the  peaks 
of  the  Alps. 

It's  a  fact  that  nobody  can  start  an 
"exclusive"  and  get  away  with  it. 

Agnes  Egan  Cobb  declares  that  a  Mcxi- 
ican  film  buyer,  after  lamping  "The  Sa- 
cre«i  Flame,"  came  oat  of  the  projection 
room  sobbing  and  with  his  eyes  filled  with 
tears.  He  could  barely  see,  throneh  his 
flood  of  emotion,  to  sign  on  the  dotted  line. 
Is  It  possible  he  was  trying  to  quench  the 
flame. 

— o — 

Pays  for  Ford  Weekly  Full  Year  in 
Advance. — Tradepaper  Headline. 

Another  subscriber  to  the  Dearborn 
Independent ! 

— o — 

We  feel  our  utter  nnfltness  for  this  es- 
sential work  when  we  let  someone  else 
(as  someone  else  has)  bid  the  girls  "do 
their  leap-year  popping  early." 

Most  of  the  New  Theatres  Are 

Built  Around  the  Pipe  Organ. 
At  any  rate  this  is  one  of  the  few 
houses  in  the  country  which  does  not 
brag  of  its   $20,000  organ.— Epes  Win- 
throp  Sargent,  in  M.  P.  W. 

The  Meaning  of  Film  Titles. 

"Red  Hot  Dollars." — Coin  circulating  In 
a  crap  game. 

"Wings  of  the  Morning." — Flying  out  of 
bed. 

"Water,  Water  Everywhere." — The  new 
drinking  song. 

"Shod  with  Fire." — Film  bosses  on  a  re- 
trenchment rampage. 

"Flaming  Flesh." — Hives  plus  prickly 
heat. 

"The  Silver  Horde." — Early  speeches  of 
William  J.  Bryan. 

— o — 

How  logical   It  woDid   be  to  arrangre 

a  "bride's  day"  to  boom  showings  of  "The 
Amateur  Wife!" 

— o — 

In  his  onti-stnr-slenllng  rampaisn  CnrI 
Laemmle  missed  out  on  the  01m  rights 
to  "Stop  Thief." 

We  can  vision  the  lobbies  of  the  land 
hung  with  an  attractive  assortment  of 
bird  cages  when  Dorothy  Phillips  ap- 
pears in  "The  Gorgeous  Canary." 

"Exhibitors"  who  exploit  "Hack  Finn" 

are  warned  that  First  National  has  the 
right  to  "graveyard  stunts"  and  will  pro- 
tect Yearsley's  original  Idea. 

How  to  Pick  a  Show  That 

Can  Break  House  Records. 

From  the  Dramatic  Mirror  we  qubte 
the  National  Board  of  Review's  report 
on  "In  Old  Kentucky."  Anyhow,  the 
photography  is  good  I 

Entertainment  Value  Poor 

Dramatic  Interest  Slight 

Technical  Handling  Mediocre 

Coherence  of  Narrative  Loose 

Acting  Mediocre 

Scenic  Setting  Fair 

Photography  Good 

Atmospheric   Quality  Fair 

Quality  as  a  Picture  Poor 


Some  Classes  of  Film  Publicity 

Lack  the  Punch  and  Pep  of  TUa. 

Most  any  man  can  be  an  editor.  All  the 
editor  has  to  do  is  to  sit  at  a  desk  six 
days  a  week,  four  weeks  a  month  and 
twelve  months  In  a  year,  and  edit  such 
stuff  as  this: 

Mrs.  Jones  of  Cactus  Creek  let  a  can- 
opener  slip  last  week  and  cut  herself  in 
the  pantry. 

Joe  Doe  climbed  on  the  roof  of  his  house 
last  week  looking  for  a  leak  and  fell, 
landing  on  his  back  porch. 

While  Harold  Green  was  escorting  Miss 
Violet  Wise  from  the  church  social  last 
Saturday  night  a  savage  dog  attacked 
them  and  bit  Mr.  Green  on  the  public 
square. 

Mr.  Frang,  while  harnessing  a  broncho 
last  Saturday,  was  kicked  Just  south  of 
his  corn  crib. — Yarmouth  Light. 

— o — 

Boosting  for  Leagae  of  Explosions 

in  the  Weil-Known  Fifth  Indnstry. 

Joe  Plunkett,  who  is  Selznlcking  In  Lon- 
don,  post-cards  regards  to  all  the  boys 
and  adds: 

"Waddy-ya  mean  by  'Glancing  Through 
M.  P.  W.  Ten  Years  Ago'? 

"Isn't  this  year  exciting  enough? 

"Europe  is  like  a  baby  lamb  when  It 
comes  to  excitement  in  the  empy  busi- 
ness. 

"And  no  head  found  for  the  5  directors 
yet?" 

— o — 

IVow  that  women  are  an  integral  part 

of  national  politics  we  expect  to  see 
Louella  O.  Parsons  appointed  to  an  impor- 
tant diplomatic  mission. 

She  could  fill  the  position  on  the  fine 
reputation  as  a  diplomatist  she  maintains 
in  handling  the  motion  picture  department 
of  the  paper  she  so  skilfully  represents. 

It  was  a  perfect  day  for  "Wid"  Gun- 
ning when  Paramount  chose  his  old 
home  town,  Chilicothe,  Ohio,  in  which 
to  pre-release  "Huckleberry  Finn." 

H.  T.  Snowden  inqulresi 
"If  whiskey  couldn't  kill  you,  wood  al- 
cohol?" 

Never  having  drunk  any — wood  alcohol 

— we  can't  say. 

The  Advantage  of  Changing  JoIm. 

One  of  the  salesmen  for  Selznick  films 
met  Lee  Kugel  In  the  elevator  of  the  Film 
Mart.  Lee  was  Interested  when  the  young 
fellow  said: 

"I've  got  a  great  Item  for  the  news- 
papers. I've  just  named  my  baby  'Lewis 
Selznick'  "! 

"So,  Indeed,"  Lee  responded  Interestedly. 
"How  old  Is  he?" 

"Little  over  two  years,"  said  the  proud 
papa. 

"Over  two  years  and  Just  naming  him? 
How  come?" 

"Oh,  you  know,"  said  the  Selznick  sales- 
man. "He's  been  named  William  Fox, 
Adolph  Zukor,  Carl  Laemmle  and  Arthur 
Kane  before." 

— o — 

If  first-run  showmen  gave  free  admis- 
sion to  "Lying  Husbands"  as  an  exploi- 
tation scheme  most  of  the  wives  would 
line  up  in  front  of  the  house  to  see  that 
their  "old  man"  didn't  try  to  dodge  the 
opportunity. 

The  Export  and  Import  Film  Compaay 

should  be  able  to  catch  the  buyers  going 
and  coming. 

Hiss   Levey,   of   Universal,   asks   as  U 

"The  Pointing  Finger"  was  on  hand. 

We'll  say  Its  more  likely  to  be  in  tha 
Leap  Year  mitten. 


January  31,  1920 


THE   MOVING   PICTURE  WORLD 


697 


Abrams  "Breaks  No  Shackles,"  But 

Decries  "Chain  Theatre"  Control 


MOVIE  magnates  are  always  most 
magnanimous  and  more  easily 
handled,  from  an  interviewer's 
standpoint,  immediately  after  meals.  I 
talked  to  Hiram  Abrams,  president  of 
the  United  States  Artists  Corporation, 
just  after  dinner,  when  he  was  full  of 
peace,  good  will  and  several  choice 
items  from  the  Alexandria  bill  of  fare. 

The  only  mistake  I  made  was  to  choose 
the  time  for  the  interview  very  near  to 
the  time  for  the  departure  of  the  train 
that  was  to  carry  Mr.  Abrams  away 
to  San  Francisco.  I  feel  that  he  would 
have  said  more  if  there  had  been  more 
time;  but  as  it  was,  the  few  remarks 
he  made  are  worth  passing  on,  particu- 
larly so,  because  in  speaking  of  the 
theatre  chain  movement,  he  touched  on 
the  angle  of  a  possibility  that  does  not 
seem  to  have  been  discussed. 

"I  have  just  finished  up  a  busy  week," 
said  Mr.  Abrams,  "gathering  up  loose 
ends  and  perfecting  the  plans  and  busi- 
ness arrangements  of  the  United  Artists 
Corporation  for  1920.  Things  look  very 
good  so  far  as  the  future  is  concerned. 

Flouts  An  Old  Saying. 

"It  is  an  old  saying  that  a  prophet  is 
never  without  honor  save  in  his  own 
country,  but  that  day  has  passed  for 
us.  The  wisdom  of  our  plan  is  recog- 
nized inside  as  well  as  outside  of  the 
film  industry. 

"We  are  like  the  pioneers  who  went 
out  into  the  forests  to  build  a  home 
followed  by  the  dire  predictions  of 
their  friends  and  neighbors.  They  after- 
wards had  the  pleasure  of  seeing  their 
examples  followed  by  the  ones  who 
jeered  at  them. 

"There  is  not  a  single  member  in  our 
organization  who  has  ever  doubted  for 
a  moment  the  wisdom  of  our  course  in 
forming  the  United  Artists  Corporation. 
It  is  very  good  to  feel  that  others  also 
see  the  wisdom  of  the  move  and  are 
paying  us  the  sincere  flattery  of  imita- 
tion." 

In  speaking  of  the  buying  up  theatre 
movement,  Mr.  Abrams  said:  "I  would 
dislike  very  much  to  have  any  of  my 
money  tied  up  in  the  brick  and  mortar 
that  represents  the  theatres  that  are 
being  bought  up."  In  amplifying  this 
statement,  Mr.  Abrams  continued : 

Questions  Success  of  "Monopoly." 

"When  the  people  who  are  trying  to 
monopolize  the  exhibition  of  pictures 
get  through  buying  up  and  tying  up  all 
of  the  houses  that  they  can  control  I 
am  afraid  that  they  are  going  to  find 
themselves  in  a  peculiar  predicament. 
They  will  be  in  the  position  of  the 
chap  who  thought  he  saw  a  good  oppor- 
tunity of  opening  a  garage  in  his  neigh- 
borhood, but  found  after  the  place  was 
finished  that  all  of  the  neighbors  had 
garages  of  their  own. 

"Mary  Pickford,  Douglas  Fairbanks, 
Charlie  Chaplin  and  D.  W.  Griffith,  who 
have  formed  the  United  Artists  Corpor- 
ation, are  independent  of  any  monopoly. 
Thomas  H.  Ince,  Mack  Sennett,  Maurice 
Tourneur,  George  Loane  Tucker,  Allan 


Dwan  and  Marshall  Neilan  have  stepped 
out  independently. 

"Before  the  year  is  much  older  many 
other  stars  and  directors  who  have 
been  hampered  with  the  footage  rule, 
office-made  stories  and  office-made  stars 
will  follow  their  example.  So  it  looks 
to  me  that  when  the  monopolists  get  all 
the  film  theatres  tied  up  they  will  have 
no  films  but  their  own  to  show  in  them. 

Free  Lancing  Brain  Stuff. 

"Brains  cannot  be  monopolized.  It 
has  never  been  done  and  it  never  can  be 
done.    The  set  program  is  gone. 

"It  does  not  matter  what  kind  of  an 
organization  owns  the  theatre  in  a  town, 
nor  how  much  money  there  is  behind  the 
organization,  nor  how  much  advertis- 
ing and  publicity  is  given  the  film  shown 
in  the  theatre,  the  public  will  not  attend 
the  house  unless  they  can  see  the  kind 
of  films  they  want  to  see. 

"I  am  not  going  into  a  long  disserta- 
tion on  the  freedom  of  art  or  indulge  in 
any  of  the  usual  stuf?  about  breaking 
the  shackels  from  the  exhibitor's  limbs. 
That  has  all  been  said  and  it  is  not 
necessary  for  me  to  repeat  it. 

"The  aims  and  intentions  of  our  or- 
ganization," concluded  Mr.  Abrams,  "are 
well-known  and  the  exhibitor  knows 
just  what  it  will  do  for  him:  That  he 
will  be  able  to  book  United  Artists  Cor- 
poration pictures  on  their  merits  and  at 
a  price  that  will  guarantee  him  pleased 
patrons  and  entries  on  the  right  side 
of  his  ledger."  GIEBLER. 


Select  Principals  for  Seitz  Serial. 

The  cast  of  principals  announced  by 
Casting  Director  William  P.  Burt,  of 
George  B.  Seitz,  Inc.,  to  support  Juanita 
Hansen  in  her  forthcoming  Pathe  se- 
rial, "The  Mad  Talon,"  contains  some 


Stanley  H.  Twist 

He  has  left  Rothaker  to  go  "on  his  own." 


of  the  most  prominent  actors  on  the 
screen.  Under  Mr.  Seitz's  supervision, 
this  serial  is  being  produced  at  his  stu- 
dio in  New  York. 

The  leading  heavy  role  has  been  as- 
signed to  Warner  Oland.  The  mystery 
character  is  to  be  played  by  Major  Wal- 
lace McCutcheon.  William  N.  Bailey 
has  been  cast  in  the  leading  make  role. 

Officers  of  Directors'  Body 
Fete  Members  at  Dinner 

THE  officers  of  the  Motion  Picture 
Directors'  Association,  New  York 
lodge,    entertained    the  members 
of  the  organization  at  dinner  in  the 
Monastery  of  the  Friar's  Club,  Tuesday 
evening,  January  20. 

The  novelty  of  the  entertainment 
was  that  the  business  usually  trans- 
acted at  the  regular  meetings  was  car- 
ried on  between  the  courses  of  the  din- 
ner, which  was  served  promptly  at 
seven. 

Director  James  Vincent,  recently 
elected  chief  executive  of  the  lodge,  pre- 
sided as  toastmaster.  The  speaker  of 
the  evening  was  Director  Sidney  Olcott. 

Mr.  Vincent  welcomed  the  members 
in  behalf  of  the  officers  and  dwelt 
briefly  upon  the  progress  of  the  asso- 
ciation, its  activities  for  the  coming 
vear  and  realization  of  ambitions. 

During  the  dinner  each  director  re- 
ceived a  certificate  of  membership,  en- 
graved in  gold  and  blue,  the  colors  of 
the  association,  suitable  for  framing  for 
their  office  or  home. 

Among  those  present  were  George  B. 
Seitz,  Travers  Vale,  C.  Jay  Williams, 
John  Joseph  Harvey,  William  F.  Had- 
dock, Emile  Chautard,  J.  Searle  Dawley, 
S.  E.  V.  Taylor,  Dell  Henderson,  Frank 
H.  Crane,  Ashley  Miller,  George  Ar- 
chainbaud,  Charles  Giblyn,  O.  A.  C. 
Lund,  J.  S.  Robertson,  Tom  Terriss, 
Van  Dyke  Brooke,  Wally  Van,  Oscar 
Eagle,  Robert  G.  Vignola,  George  L.  Sar- 
gent, Harley  Knowles,  Edward  Dillon, 
Chet  Withey,  Harry  Millarde. 

Telegrams  regretting  they  could  not 
be  in  the  gathering  were  received  from 
George  Fitzmaurice  and  Charles  A. 
Miller,  both  of  whom  are  making  exte- 
riors and  therefore  unable  to  join  the 
party. 


Buys  Rights  to  Curwood  Novel. 

Vitagraph  has  secured  the  motion  pic- 
ture rights  to  "The  Courage  of  Marge 
O'Doone,"  James  Oliver  Curwood's  story 
of  the  Canadian  Northwest.  It  will  be 
made  as  a  special  production  at  the 
West  Coast  studio  with  a  special  cast. 
David  Smith,  who  directed  Bessie  Love's 
Vitagraph  features,  will  be  the  director. 

This  will  be  the  tenth  of  the  Curwood 
novels  to  be  produced  by  Vitagraph  in 
motion  picture  form.  Mr.  Curwood 
knows  his  mountains  and  snows,  his 
French  trappers  and  half  breeds  and 
has  written  a  story  that  is  tense  and  ex- 
citing from  the  first  chapter.  It  is  a 
man's  play  in  which  strength  and  daring 
deeds  play  an  important  part. 


698 


THE   MOVING  PICTURE  WORLD 


January  31,  1920 


United  Wins  First  Round  of  Fight 

With  Finkelstein  and  Ruben  Chain 


Minneapolis,  Minn.,  Jan.  21,  1920. 

UNITED  ARTISTS  won  the  first 
round  in  what  promises  to  be  a 
fight  to  the  finish  with  Finkelstein 
&  Ruben,  owners  of  more  than  thirty 
motion  picture  houses  in  the  Northwest, 
with  the  announcement  by  Ralph  O. 
Proctor,  assistant  general  manager  of 
the  corporation,  of  the  formation  of  a 
co-partnership  with  the  Minneapolis 
Orchestral  Society  to  convert  the 
Minneapolis  Auditorium  into  a  home  for 
Pickford,  Chaplin,  Fairbanks  and  Grif- 
fith pictures. 

Proctor  today  in  Minneapolis  com- 
pleted a  deal  with  E.  L.  Carpenter  and 
Hovey  C.  Clark,  two  of  the  wealthiest 
business  men  in  Minneapolis,  represent- 
ing the  symphony  orchestra,  for  the 
opening  of  the  auditorium  on  March  29 
as  a  movie  house,  with  "Pollyanna,"  and 
Mary  Pickford  in  person.  A  lease  has 
been  taken  on  the  building  with  an 
option  for  four  years. 

Sam  Rothapfel,  director  of  music  for 
the  Rivoli  and  Rialto  theatres.  New 
York,  will  be  brought  to  Minneapolis  to 
supervise  the  music,  Proctor  announced. 
He  is  also  negotiating  with  Emil  Ober- 
hoflfer,  leader  of  the  Minneapolis  Sym- 
phony Orchestra,  to  bring  thirty-five 
members  of  the  orchestra  to  the  house 
and  to  lead  it. 

More  than  $100,000  will  be  spent  in 
renovating  the  building  to  make  it  the 
finest  in  the  Northwest,  Proctor  said. 
Pictures  will  appear  of  the  "Big  Four"  at 
the  same  time  they  are  run  in  New  York. 
He  closed  a  contract  with  the  Pathe 
office  here  for  Harold  Lloyd  comedies 
to  run  with  United  Artists.  Prices  will 
not  be  over  SO  cents. 

Well  Supported. 
Proctor  closed  negotiations  today 
with  the  New  York  office  by  wire  and 
announced:  "Our  company  will  cut 
prices  to  no  exhibitor.  The  situation 
here  is  favorable  to  our  entry.  We  are 
determined  that  people  of  Minneapolis 
shall  see  the  best  pictures  while  they  are 
new  and  not  wait  until  old  and  sold  at 
reduced  prices. 

"We  have  sufficicint  moral  support 
pledged  here  to  assure  Minneapolis  of 
a  square  deal  on  pictures.  The  time 
when  one  man  or  a  group  of  men  can 
dictate  the  policy  of  a  whole  section  of 
the  country  is  past.  We  are  going  to 
throw  the  throttle  wide  open  and  give 
Minneapolis  an  era  of  greatest  pictures. 
All  our  pictures  will  be  shown  here  as 
fast  as  they  can  be  released.  Carpenter 
and  Clark  are  enthusiastic.  The  public 
has  jumped  at  the  idea  of  real  pictures 
while  they  are  new.  I  predict  that  the 
Auditorium  will  become  the  center  of 
motion  pictures  in  Minneapolis.  If  our 
company  does  not  turn  out  enough  pic- 
tures to  supply  the  house,  we  will  buy 
good  pictures  from  other  exchanges  here 
that  have  excellent  material  going  to 
waste." 

Auditorium  Fine  House. 

The  Auditorium  has  the  largest  stage 
in  the  Northwest  and  a  seating  capacity 
of  2,500.  It  has  been  the  home  for  years 
of  the  symphony  orchestra.  It  was  sold 
recently  to  Benz  Brothers,  St.  Paul,  said 
to  be  remotely  connected  with  Finkel- 
stein and  Ruben.  The  orchestra  had 
previously  taken  a  four-year  lease  on 


the  building.  By  contract,  the  orches- 
tral society  is  made  partners  with  the 
corporation.  This  gives  the  company 
the  backing  of  several  hundred  financial, 
professional  and  social  leaders  of  the 
city,  and  guarantees  prestige  for  the 
house. 

Proctor,  who  has  been  touring  the 
country  with  Hiram  Abrams,  general 
manager  of  United  Artists,  left  tonight 
for  New  York,  to  complete  details  of 


the  contract  with  the  home  office.  He 
will  be  represented  here  by  J.  F.  Brett, 
manager  of  United  Artists  Minneapolis 
branch  exchange. 

Proctor  will  then  return  to  Kansas 
City,  from  where  he  will  go  to  St. 
Louis,  Omaha,  Des  Moines  and  on  east 
on  an  inspection  tour.  Before  leaving 
he  announced  other  plans  and  affilia- 
tions in  making  for  new  additions  of 
theatres. 

Ruben  and  Finkelstein  have  had  a 
clear  field  in  the  Twin  Cities  and  Duluth 
for  some  time.  In  all  cities  they  have 
virtually  90  per  cent,  of  the  motion  pic- 
ture business.  J.  W.  JONES. 


Northwest  Exhibitors  Convene  Soon 

to  Oppose  Rigorous  Sabbath  Laws 


Minneapolis,  January  21,  1920. 

TWO  new  organizations  of  North- 
west exhibitors  are  in  the  process 
of  formation  as  the  first  step  in 
the  fight  against  the  continuance  of 
Sunday  closing  and  the  enactment  of 
laws  for  the  creation  of  a  censors'  com- 
mittee. North  Dakota  exhibitors  will 
meet  on  February  4  and  S  at  Fargo  to 
perfect  the  state  association  in  response 
to  a  statewide  call  sent  out  today  by  S. 
C.  Cornish,  owner  and  manager  of  the 
Strand  Theatre,  Fargo.  Exhibitors  will 
be  assessed  $20  each  to  form  a  fund 
for  opposing  the  efforts  of  the  State 
Ministerial  Association  to  make  more 
rigid  Sunday  laws  throughout  the  state. 

Good  Organization. 

The  new  organization  will  work  in 
harmony  with  the  Exhibitors'  Protective 
League  recently  formed  in  Minneapolis, 
H.  L.  Mitchell,  league  secretary,  an- 
nounced, and  will  have  from  it  what- 
ever assistance  is  needed.    League  mem- 


bers are  expected  to  outline  a  course 
of  action  to  help  North  Dakota  exhibi- 
tors at  the  meeting  in  Minneapolis  on 
February  3.  Messrs.  Mitchell  and  P. 
W.  Myers,  members  of  the  league  board 
of  directors,  will  start  immediately  af- 
ter the  meeting  here  for  Fargo  to  assist 
in  forming  the  organization. 

North  Dakota  ministers  have  long  been 
organized  and  have  practically  com- 
pleted a  working  agreement  with  a  non- 
partisan league,  assuring  the  continu- 
ance of  Sunday  closing  laws  and  making 
probable  legislation  for  the  appointment 
of  a  censors'  committee,  acording  to  re- 
ports. Michigan  exhibitors  are  re- 
ported as  well  along  in  the  new  state 
organization.  This  will  draw  from  the 
exhibitors'  league  more  than  100  ex- 
hibitors in  the  upper  penninsula  of 
Michigan.  Release  of  the  first  films  in 
the  Northwest  where  national  adver- 
tisers paid  exhibitors,  was  begun  today 
by  the  Exhibitors'  League,  Mitchell  an- 
nounced. J.  W.  JONES. 


Roanoke  and  Atlanta  Speak  Up 

and  Tell  Folks  Their  Troubles 

By  NAT  BREGSTEIN 


ELINORE  D.  HINES,  of  Roanoke, 
Va.,  is  without  a  doubt  a  record 
holder  when  it  comes  to  fast  talk- 
ing. When  the  film  boys  visit  his  baili- 
wick they  just  have  to  sell  him. 

Mr.  Hines  is  the  manager  of  the 
Roanoke  Amsement  Company,  controll- 
ing the  American,  Isis,  Jefferson  and 
Roanoke  theatres  and  the  Academy  of 
Music. 

Mr.  Hines  "boosted"  as  follows : 
"Roanoke's  the  best  show  town  in  the 
South  for  its  size.  We  have  a  popula- 
tion of  60,000  (according  to  film  com- 
panies nearly  a  million).  Forty-five 
thousand  are  whites.  At  least  30  per 
cent,  attend  the  pictures. 

"The  pictures  that  get  money  for  me 
are  the  ones  with  leading  men  who  are 
familiir  to  Virginia's  'society  stuff.'  I 
am  an  old  subscriber  to  Moving  Pic- 
ture World  and  read  it  thoroughly." 


and  is  to  receive  $2  per  hour  for  actual 
playing  time.  In  the  regular  scale  of 
prices  where  there  is  no  orchestra  or- 
ganists were  to  receive  $45  for  four 
hours  actual  playing  time  each  day. 

This  resolution  was  passed  on  Janu- 
ary 5  to  take  effect  January  6,  in  spite 
of  the  fact  that  the  managers  of  the 
various  theatres  in  Atlanta  had  a  two- 
weeks'  give-or-take  notice  ag:reeinent 
with  the  union  relative  to  a  change  of 
scale. 

M.  W.  Rennon,  manager  of  Forsythe, 
Rialto,  Strand  and  Vaudette  theatreSt 
refused  to  abide  by  the  union  notice 
and  immediately  served  two  weeks'  not- 
ice of  cancellation  to  the  organists  in  his 
employ.  He  has  decided  to  install  photo- 
players  in  all  his  theatres  if  the  Local 
Branch  of  Musicians'  Union  does  not 
rescind  its  resolution. 


Atlanta  Musician  Trouble 

Local  148  Musicians  Union,  Atlanta, 
passed  a  resolution  January  5  at  a  meet- 
ing raising  the  scale  of  organists  from 
$37.50  to  $45  and  in  cases  where  there 
is  an  orchestra  in  any  theatre  that  or- 
ganist is  to  be  known  as  a  relief  organist 


Dexter  Back  in  Lot  Angele*. 

Elliott  Dexter,  who  is  one  of  the  most 
popular  Famous  Players-Lasky  players,. 
has  just  arrived  back  in  Los  Angeles 
after  a  trip  to  New  York  which  con- 
sumed but  two  weeks. 

This  was  Mr.  Dexter's  first  trip  East 
in  two  and  a  half  years. 


January  31,  1920 


THE   MOVING   PICTURE  WORLD 


699 


Congress  to  Act  on  Bill  Stopping, 

Interstate  Stolen  Film  Traffic 


HENRY  T.  RAINEY,  one  of  the 
most  prominent  Democratic  mem- 
bers of  the  House  Ways  and 
Means  Committep,  is  about  to  introduce 
in  the  House  of  Representatives  a  bill 
■designed  to  eliminate  interstate  traffic 
in  stolen  films  as  well  as  to  do  away 
with  the  equally  bad  practice  of  making 
unauthorized  copies. 

Mr.  Rainey,  who  is  one  of  the  friendli- 
•est  members  of  Congress  from  a  "movie" 
point  of  view,  heard  recently  of  the 
vast  amount  of  films  that  were  being 
stolen  and  called  on  the  Washington 
bureau  of  Moving  Picture  World  for 
information  on  the  subject.  At  its  sug- 
gestion, and  armed  with  a  number  of 
facts  presented  by  Jack  Connolly, 
Washington  representative  of  the  Na- 
tional Association,  Mr.  Rainey  pro- 
ceeded to  draw  up  his  measure. 

This  bill  has  been  drafted  after  the 
bill  recently  passed  by  Congress  de- 
signed to  put  an  end  to  the  interestate 
traffic  in  automobiles.  In  addition  there 
is  a  provision  dealing  with  "pirating," 
"duping"  and  copying. 

Existing  Laws  Inadequate. 

"It  is  my  understanding  that  exist- 
ing laws  are  not  adequate  to  reach  this 
■evil,"  said  Mr.  Rainey  to  the  Moving 
Picture  World  correspondent.  "I  had  no 
idea  that  the  industry  sufifered  to  such 
an  extent  from  film  thefts. 

"It  is  my  impression  that  in  some 
states  and  under  some  conditions  my 
bill  will  also  catch  those  who  illegally 
sub-rent  films.  I  have  learned  that  it  is 
sometimes  the  practice  of  unscrupulous 
moving  picture  theatre  exhibitors  lo- 
cated near  a  state  line  to  rent  or  lease 
a  film  from  an  exchange  and  then  to 
sub-rent  or  sub-lease  it  to  other  exhibi- 
tors in  other  tov^'ns.  If  the  sub-lessee 
is  located  over  the  state  line  the  origi- 
nal lessee  would  be  guilty  of  a  violation 
of  the  proposed  law." 

The  bill  provides  that  "the  term  in- 
terstate or  foreign  commerce  as  used  in 
this  act  shall  include  transportation 
from  one  state,  territory  or  the  Dis- 
trict of  Columbia,  to  another  state,  ter- 
ritory or  the  District  of  Columbia,  or 
to  a  foreign  country,  or  from  a  foreign 
country  to  any  state,  territory  or  the 
District  of  Columbia.  The  term  motion 
picture  film,  or  films,  shall  include  the 
original  negative  and  any  copy  thereof, 
made  by  the  owner  of  the  original  nega- 
tive, or  his  authorized  representative,  or 
representatives,  or  lessee,  or  lessees, 
atid  any  unauthorized  copy  in  whole 
or  in  part  of  any  motion  picture  nega- 
tive, or  copy  thereof. 

Provides  Severe  Penalty. 

"That  whoever  shall  transport  or 
cause  to  be  transported  in  interstate  or 
foreign  commerce  a  motion  picture 
film,  or  negative,  knowing  the  same  to 
have  been  stolen  or  to  have  been  copied 
in  whole  or  in  part  by  any  person  not 
authorized  by  the  owner,  or  lessees,  or 
representatives,  of  the  original  motion 
picture  film,  or  copies  thereof,  know- 
ing the  same  to  have  been  stolen,  shall 
"be  punished  by  a  fine  of  not  more  than 


$5,000,  or  by  imprisonment  of  not  more 
than  five  years,  or  both. 

"That  whoever  shall  receive,  conceal, 
store,  barter,  or  in  any  manner  dispoie 
of  any  motion  picture  film,  or  films,  or 
unauthorized  copy  thereof  in  whole  or 
in  part,  moving  as,  or  which  are  a  part 
of,  or  which  constitutes  interstate  or 
foreign  commerce,  knowing  the  same  to 
have  been  stolen,  or  to  have  been 
copied  in  whole  or  in  part  without 
authority  of  the  owner,  or  his  author- 
ized lessee  or  lessees,  or  representative 
or  representatives,  shall  be  punished  by 
a  fine  of  not  more  than  $5,000,  or  by 
imprisonment  of  not  more  than  five 
years,  or  both. 

"That  any  person  violating  this  act 
may  be  punished  in  any  district  in  or 
through  which  such  motion  pic'ure  film 
or  films  have  been  trj'.nsported  or  re- 
moved by  such  ofTender." 

Connolly  Approves  Bill. 

"I  think  this  law  is  just  about  what 
the  industry  needs  to  check  the  ever- 
increasing  amount  of  film  thefts,"  de- 
clared Jack  S.  Connolly  when  a  draft 
of  the  law  was  shown  him.  "At  any 
rate  it  is  one  of  the  most  important 
measures  that  has  been  placed  before 
Congress  during  this  session  and  the 
film  men  should  get  behind  it  and  see 
that  it  becomes  a  law. 

"I  recently  took  the  matter  of  film 
thefts  up  with  the  Department  of  Jus- 
tice. The  officials  here  in  Washington 
promised  every  co-operation  and  gave 
me  a  letter  to  the  New  York  bureau. 
There,  I  was  told  that  it  would  be  ex- 
tremely difificult  to  do  anything  in  a 
majority    of    the    cases.      Film  thefts 


The     Image  Maker's 
Daughter  Is  an  Image 
Herself. 

Viola  Dana  as  O-Riu 
in  her  Metro,  "The 
Willovir  Tree.' 


amount  to  more  than  $500,000  annually. 

"The  new  automobile  law  has  been 
declared  adequate  to  deal  with  the 
situation  involving  the  interstate  trans- 
portation of  stolen  machines.  The  bill 
prepared  by  Mr.  Rainey  is  built  along 
that  line.  Therefore,  I  am  sure  it  will 
give  the  Department  of  Justice  the 
weapon  most  needed  to  curb  the  activi- 
ties of  these  bands  of  film  thieves." 
 i  

Rothacker  Gets  Another  Accountcint. 

Watterson  R.  Rothacker  wanted  to 
take  the  guess  work  out  of  his  film  busi- 
ness. So  H.  J.  Aldous,  for  the  past  five 
years  secretary-treasurer  and  auditor  of 
the  Rothacker  Film  Manufacuring  .Com- 
pany, called  in  H.  C.  Isbell,  a  cost  ac- 
countant and  systemalizer,  to  co-operate 
with  him  in  establshing  and  maintaining 
a  cost  system  in  all  departments  of  the 
organization. 

Under  the  new  system  it  will  be  know 
exactly  just  what  any  operation  in  the 
Rothacker  plant,  large  or  small,  costs. 

Under  the  new  system  it  will  be  known 
only  in  a  general  way.  To  go  into  costs 
in  more  detail  was  more  than  any  one 
accounting  expert  could  supervise,  and 
therefore  Mr.  Aldous  secured  the  serv- 
ices of  Mr.  Isbell. 


"Ambition"  Is  Its  Title. 

"Ambition"  has  been  selected  as  the 
final  title  for  the  Dorothy  Phillips 
super-production  directed  by  Allen 
Holubar.  This  picture  was  originally 
called  "Ambition"  and  later  changed  to 
"The  Gorgeous  Canary."  However,  it 
was  finally  decided  by  Universal  offi- 
cials to  use  the  original  title. 


700 


THE   MOVING   PICTURE  WORLD 


January  31,  1920 


L.  M.  Goodstadt. 


Casting  director  at  Lasky  studios  pauses 
just  for  his  picture. 


Rothacker  Aid  Resigns 

to  Develop  Finn's  Plans 

STANLEY  H.  TWIST,  who  for  the 
past  three  years  has  been  personal 
assistant  to  W.  R.  Rothacker,  presi- 
dent of  the  Rothacker  Film  Manufac- 
turing Company,  is  arranging  to  sever 
his  active  connection  with  that  com- 
pany in  the  near  future  in  order  to  carry 
out  certain  personal  plans  which  he  and 
his  chief  have  been  discussing  for  some 
time  past. 

With  the  assistance  and  co-operation 
of  Mr.  Rothacker,  Mr.  Twist  is  planning 
to  launch  his  new  enterprises  within 
the  next  few  months.  Details  of  his 
new  plans  will  be  announced  at  a  later 
date. 

Mr.  Twist,  though  still  a  young  man, 
has  had  an  exceptionally  broad  and  suc- 
cessful experience  in  the  motion  pic- 
ture field.  Entering  the  business  in 
1908,  he  became  identified  with  Col. 
W.  N.  Selig,  with  whom  he  was  con- 
nected for  the  next  five  years,  first  as 
an  actor  and  director  and  later  as  an 
executive  in  charge  of  publicity  and 
exploitation. 

Upon  resigning  from  the  Selig  organi- 
zation, Mr.  Twist  specialized  for  a  num- 
ber of  years  in  the  making  and  market- 
ing of  feature  subjects.  During  the  pe- 
riod he  was  identified  at  different  times 
with  the  largest  organizations  in  the 
industry.  In  this  manner  he  was  able 
to  gain  a  thorough  knowledge  of  prac- 
tically every  angle  of  the  business. 

About  three  years  ago  Mr.  Twist  en- 
tered the  organization  of  his  friend, 
Watterson  R.  Rothacker.  During  the 
past  year,  in  addition  to  his  duties  as 
assistant  to  Mr.  Rothacker,  Mr.  Twist 
has  been  editor  of  the  popular  Roth- 
acker "Outdoors"  series. 


Diaz  Callahan's  Sister  Dies. 

It  was  learned  with  regret  that  the 
sister  of  Diaz  Callahan  died  last  week 
at  her  home,  611  Carlisle  Place,  Chatta- 
nooga, Tenn.  Mr.  Callahan,  although 
only  recently  recovered  from  an  oper- 
ation on  his  throat,  left  Dallas,  where 
he  is  Realart's  manager,  to  attend  the 
funeral.  He  has  the  sympathy  of  his 
fellow-workers  in  the  industry. 


Philadelphia  Houses  Prolong  Runs 

of  Equity  Feature,  ''Eyes  of  Youth*' 

A STRIKING  demonstration  of  the  ott,  and  was  adapted  to  the  screen  by 
readiness  of  the  average  exhibitor  Stanley  Olmsted, 
to  play  a  feature  for  a  longer  Mr.  Blackton  has  surrounded  his  stars 
period  than  is  his  usual  wont  is  seen  in  with  a  competent  cast  which  is  headed 
the  vogue  of  Equity  Pictures'  first  re-  by  William  Dunn  and  Eulalie  Jensen, 
lease,  "Eyes  of  Youth,"  in  Philadelphia  The  story  is  one  that,  while  rich  in 
and  surrounding  cities.  character  drawing,  has  an  abundance 
Whereas  it  is  the  custom  to  play  a  fea-  of  action  and  suspense.  It  is  produced 
ture  in  one  house  on  Market  street,  the  with  the  lavishness  of  all  Blackton  pic- 
Stanley  Company  has  already  booked  tures;  and,  while  the  director  makes  no 
the  Young  feature  in  the  Palace  to  fol-  claims  to  any  unusual  honors,  the  gard- 
low  its  big  week  at  the  Stanley.  Other  en  scenes  shot  at  night  are  achievements 
week  stands  in  the  heart  of  the  city  are  of  rare  technical  beauty. 

at     the     Alleghany,     Colonial,  Great   

Northern,  Locust  and  Majestic  thea-  May  AlHson  Will  Star  in 
tres.  At  the  last  three  named  houses,  /-i  /~i  ci 
the  usual  run  of  a  film  is  three  days,  a  (jFaCC  UeOrge  SllCCeSS 
which  policy  also  obtains  at  the  Co-  -«  «■  AY  ALLISON  will  play  the  part 
lonial  Theatre,  Germantown,  where  yi  originated  by  Grace  George  in 
"Eyes  of  Youth  is  to  play  an  entire  "The  Marriage  of  William  Asche." 
week.  .,  J  ■  the  screen  rights  to  which  have  been 
Below  follows  a  table  compiled  by  the  purchased  by  Metro  Pictures  Corpora- 
Equity  Pictures  Corporation  of  Phila-  tj^^  Maxwell  Karger,  director  general, 
delphia,  showing  the  houses  in  that  City  announced  the  selection  of  Miss  Allison 
and  suburbs  at  which   Eyes  of  Youth   is  i^^^  ^j^^  stellar  role 

being  given  extended  bookings,  the  ex-  English  and  American  versions  of  Mrs. 
tra  days  and  the  usual  run  policies  of  the  Humphrey  Ward's  novel  and  of  Mar- 
various  houses.  ^^^^^  garet  Mayo's  dramatization  of  it  are 
Run  of  "Eyes  speeding  across  the  continent  to  Di- 
Theatre  and  City.  DayB  oUTouth"  rector  General  Karger.  The  novel, 
Colonial,  Philadelphia....  3  1  week  dramatized  by  Margaret  Mayo,  opened 
Gt  Northern.  Philadelphia  3  1  week  at  the  Garrick  Theatre,  New  York,  No- 
Locust,  Philadelphia           3           1  week  vember,    1905.      In     it,    Miss  George 

Majestic,  Philadelphia...  3            1  week  achieved  a  notable  success  as  the  wil- 

Model,  Philadelphia            1           3  days  ful  child  wife.  Lady  Kitty 

Liberty,   Philadelphia    .  .  1            2  days  published  in  1903.  The 

JrThTuT^BeThThrnl^''^  }           ^  ^a^^  ^^ory  of  the  British  statesman  who  com- 

Lawrende,  So.  Bethlehem.  1           2  days  i"'*^  the  blunder  of  marriage  with  an 

Valentine.  Mt.  Carmel...  1           2  days  unconventional    young    girl  attracted 

Hippodrome,  York              3           1  week  much  attention. 

Third  Street,  Easton          3           1  week  Screen    Classics,    Inc.,    will  produce 

Hamilton,  Lancaster           3           1  week  "The  Marriage  of  William  Asche,"  prob- 

Hippodrome,  Allentown.  .  3           1  week  ably  following  "Fine  Feathers,"  the  dra- 

^^slJhl'rn^^Ser:  i  i  i ;  \  \           \  ZVl  Eugene  Walter,  which  Miss  Al- 

lison  will  picturize  when  she  completes 

These  details  are  from  one  territory  "The  Cheater,"  her  present  production. 

only,  Comprising  eastern  Pennsylvania.   

This  condition  obtains  throughout  the  Praises  "Six  Feet  Four." 

entire  country  with  "Eyes  of  Youth,"  its  The  gratifying  box  office  receipts  from 

distributors  state,  and  plainly  illustrates  "Six  Feet  Four"  have  moved  many  busy 

the  susceptibility  of  the  average  exhib-  exhibitors  to  write  commendatory  let- 

itor  to  policy  change  if  the  attraction  ters  to  the  producers.  From  Pittsburgh, 

justifies.  J.  C.  Herron,  manager  of  the  Minerva 

  Theatre,    sent    the    following    to  the 

■r»  iL     CI  L    J    1       A      ii  American  headquarters: 

Fatne  bCnedUieS  Another  "This  feature  was  run  during  a  week 

Big  Blackton  Production  tj^'^lllt  T^T'^ZrS  fo^  ou^tl? 

WHILE    "My     Husband's     Other  season,  and  we  can  truthfully  say  that 

Wife"  is  achieving  a  big  success  this  American  feature  drew  more  and 

in  every  section  of  the  country,  steadier  business  than  any  of  the  other 

J.  Stuart  Blackton  announces  that  the  six  houses  on  the  avenue  during  that 

fourth  of  his  series  of  big  productions  week.     We   were   more   than  pleased 

for   distribution    by   Pathe   has    been  with  it,  both  as  to  its  merit  as  a  real 

completed  in  his  Brooklyn  studio.    "Re-  western  picture  and  its  box  office  value." 

spectable  by  Proxy"  is  its  title,  and  it  is  _  

listed  for  release  on  February  15.  Gibson  Writing  a  Book. 

Six  reels  are  devoted  to  the  relating  Tom  Gibson,  now  directing  the  Gale 
of  the  story,  which  for  human  appeal,  Henry  comedies,  is  writing  a  book  on 
action  and  love  interest  has  never  been  his  observations  of  people  who  have  ad- 
surpassed  by  any  other  Blackton  pro-  vanced  in  the  motion  picture  world  with- 
duction.  in  the  past  eight  years.  Director  Gib- 
Far  different  from  either  "The  Moon-  son  has  a  wide  acquaintance  in  the  in- 
sh  ine  Trail,"  "Dawn"  or  "My  Husband's  dustry,  having  directed  a  number  of 
Other  Wife,"  the  fourth  link  in  the  comedies  and  comedy-dramas  in  the  last 
chain  of  Blackton-Pathe  features  has  few  years  as  well  as  having  written  sev- 
every   indication   of   another  big  box  eral  scenarios  which  have  been  screened. 

office  winner.   Sylvia  Breamer  and  Rob-   

ert  Gordon  are  again  co-starred,  and  no  Theatres  for  sale;  theatres  for  rent,  and 

more  becoming  characters   were   ever  theatres  wanted  by  live  managers  are  listed 

offered  them  for  portrayal  on  the  screen,  very  frequently  in  The  World's  ClassiMtd 

The  story  was  written  by  Florence  My-  Advertising  Department. 


January  31,  1920 


THE  MOVING  PICTURE  WORLD 


701 


First  National  Consummates  Full 

Details  of  Its  New  Organization 


COMPLETING  late  in  the  afternoon 
of  January  21  the  details  of  a  vot- 
ing trust  arrangement  which  is 
said  to  be  an  absolute  protection  for  in- 
dependent exhibitors  against  the  inroads 
of  any  financial  interests  seeking  thea- 
tre monopoly  or  theatre  control,  the 
eleven  directors  of  Associated  First  Na- 
tional Pictures,  Inc.,  adjourned  a  three 
days'  meeting  in  New  York.  An  an- 
nouncement of  the  names  of  the  ex- 
hibitor members  of  the  board  of  voting 
trustees,  the  officers  and  the  members 
of  the  executive  committee  of  the  new 


E.  M.  Mandelbaum 
First  National  franchise  holder  for  Ohio, 
as  seen  at  Circuit  seashore  conclave. 

organization,  together  with  a  statement 
of  the  purpose  which  actuated  the  mem- 
bership in  creating  the  Board  of  Voting 
Directors. 

The  board  of  voting  trustees,  elected 
by  the  directors,  consists  of  Robert 
Lieber,  Indianapolis;  N.  H.  Gordon,  Bos- 
ton; R.  M.  Finkelstein  (of  Rubin  and 
Finkelstein),  Minneapolis;  Fred  Dahn- 


ken  (of  Turner  and  Dahnken),  San 
Francisco,  and  J.  G.  Von  Herberg,  of 
Jensen  and  Von  Herberg,  Seattle. 

Robert  Lieber  was  elected  president 
of  Associated  First  National  Pictures, 
Inc.;  J.  B.  Clark,  of  Pittsburgh,  was 
named  first  vice  president;  Jacob  Fabi- 
an, of  New  Jersey,  second  vice  presi- 
dent; Harry  O.  Schwalbe,  secretary- 
treasurer,  and  J.  D.  Williams,  manager 
of  the  new  enterprise. 

The  executive  committee,  which  wi-11 
be  the  official  administrative  body  for 
the  directors  and  officers,  was  also  elect- 
ed by  the  directors,  with  Harry  O. 
Schwalbe  as  the  chairman;  N.  H.  Gordon 
and  Moe  Mark,  of  the  Mark  Strand 
Company,  New  York. 

The  Eleven  Directors  Meet. 

The  meeting  of  the  eleven  directors 
in  New  York  began  on  Monday  morn- 
ing, January  19,  as  an  adjourned  session 
of  the  convention  lately  held  in  Atlantic 
City,  at  which  members  of  First  Nation- 
al Exhibitors  Circuit  gathered  to  com- 
plete plans  for  the  new  Associated  First 
National  Pictures,  Incorporated,  and  the 
Associated  First  National  Theatres,  Inc. 
The  assembly  in  New  York  was  for  the 
purpose  of  electing  officers,  the  mem- 
bers of  the  executive  committee  and 
the  board  of  voting  trustees. 

If  is  this  latter  body  which,  according 
to  the  directors  and  its  members,  is 
clothed  with  powers  of  regulation  more 
than  sufficient  to  successfully  prevent 
any  monopoly  of  theatre  interests  being 
affected  within  Associated  First  Nation- 
al Pictures,  Inc.,  or  in  any  separate 
territory  in  the  country.  "No  matter 
how  much  money  Wall  Street  or  any 
other  financial  force  might  pour  into 
theatres,"  declares  J.  D.  Wiliams,  "the 
theatre  equities  pledged  to  the  new 
cempany  cannot  pass  into  other  hands 
for  voting  purposes  for  a  long  time  to 
come. 

J.  D.  Williams  Speaks. 

"If  monied  interests  sought  to  buy 
every  theatre  represented  by  franchise 
in  Asociated  First  National  Pictures,  the 
executive  disposition  of  any  effort  which 
threatened  screen  independence  in  any 
instance  would  remain  exclusively  and 


absolutely  with  the  five  members  of  the 
board  of  voting  trustees.  This  body  is 
so  constituted  that  it  is  obliged  to  re- 
tain its  powers — to  work  only  in  the  in- 
terests of  exhibtior  independence  and 
for  the  preservation  of  personal  right 
and  privilege  for  theatre  owners. 

"This,  then,  becomes  tantamount  to 
an  absolute  barrier  to  theatre  monopoly 
by  any  organization,  whether  its  func- 
tion is  production,  distribution,  a  com- 
bination of  the  two,  or  simply  an  in- 
vestment group  seeking  domination  of 
screens  for  reasons  quite  obvious,  but 


"Watty"  Rothacker 

Otherwise  the  snappy  young  president  of 
Rothacker  Film  Mfg.  Company.  "Shot" 
at   First   National's  Atlanta 
convention. 

less  tangible.  They  might  buy  every 
dollar's  worth  of  equity  in  each  of  the 
five  thousand  and  more  theatres  that 
will  be  affiliated  with  Associated  First 
National  Pictures,  but  the  board  of  vo- 
ting trustees  would  be  absolutely  free 
from  the  dictation  of  new  ownership 
(Continued  on  page  742) 


Holding  Up  the  Honor  of  the  Middle  West 

B.  E.  Richards,  Kansas  City,  and  William  Sievers,  St 
Louis,  at  the  First  National  convention. 


Representing  Just  a  Few  of  Our  U.  S.'s  Corners 

From  left  to  right:     Lee  L.  Goldberg,  Louisville,  Ky.; 
Jo  E.  Rickar'ds,  Phoenix,  Arizona;  and  W.  H. 
Swanson,  Denver,  Col. 


7p2 


THE   MOVING   PICTURE  WORLD 


January  31,  1920 


in  Personal  Touch 


TH.  BUTLER,  of  the  Building 
Exchange  Committee  of  National 
•  Association  of  the  Motion  Pic- 
ture Industry,  is  permanently  located 
in  New  York  at  the  N.  A.  M.  P.  I.  head- 
quarters. He  was  in  Chicago  last  week 
organizing'  a  huilding  association  for 
the  erection  of  a  film  exchange  and  of- 
fice building  in  that  city.  The  object 
of  the  building  exchange  committee  is 
to  build  a  central  exchange  building  m 
every  distributing  center. 

*  *  * 

C.  L.  Chester,  of  Chester  Outing  PPc- 
tures,  returned  from  California,  January 
19.  He  is  building  a  new  studio  in  Los 
Angeles  and  will  move  there  with  his 
organization  in  the  near  future. 

*  *  * 

E.  L.  Ouimet,  of  Montreal,  was  again 
in  New  York  this  week;  he  leaves  for 
the  Coast  Sunday,  January  25.  Ouimet 
had  intended  to  leave  on  the  19th,  but 
has  been  working  hard  over  the  cen- 
sorship proposition  in  the  city  of  Que- 
bec, which  involves  the  censorship  of  all 
serials  in  complete  form.  The  local  au- 
thorities demand  that  all  the  episodes 
be  reviewed  at  once  and  not  separately. 
They«also  want  a  stronger  board  of  cen- 
sors in  Quebec.  The  movement  is  be- 
ing opposed  by  the  exhibitors  as  well 
as  the  exchanges. 

*  *  * 

Robertson-Cole's  "Beloved  Cheater" 
played  at  City  Square  Theatre,  .Atlantic 
City,  January  1,  2  and  3,  and  was 
brought  back  for  an  additional  three 
days.  On  Sunday,  January  4,  at  the  Fox 
house  in  Detroit,  it  played  to  10,000  in 
one  dav. 

*  *  * 

Joe  Reddy  has  been  on  the  sick  list 
the  past  week,  suffering  from  a  severe 
cold.  Joe  says :  "It's  fierce  to  be  fash- 
ionable." 

*  *  * 

Eugene  O'Brien,  appearing  with  Rubye 
De  Remer  in  the  Selznick  production, 


By  Sam  Spedon 

"A  Fool  and  His  Money,"  writes  that 
they  are  taking  scenes  at  Alexandria 
Bay,  N.  Y.  Miss  De  Remer  says:  "I 
long  for  my  return  to  New  York  and 
my  heated  apartment,  where  I  hope  to 
thaw  out  for  the  scenes  to  be  made  at 
the  studio." 

*    *  ♦ 

Captain  Harry  Lambert,  at  one  time 
connected  with  the  Mirror  Productions, 
announces  he  is  about  to  sail  for  Eng- 
land for  good  to  establish  a  chain  of 
theatres  like  the  New  York  Strand 
throughout  the  provinces. 


Tom  Norman,  of  the  Rex,  Racine, 
Wis.,  was  in  New  York  last  week  to  at- 
tend a  meeting  of  the  United  Picture 
Theatres.  He  was  accompanied  by  Mrs. 
Norman.  Tom  will  return  to  New  York 
in  about  two  weeks  to  attend  another 
meeting  of  the  U.  P.  T.  of  America. 


Schomer-Ross  will  remove  to  its  new 
quarters  on  the  eleventh  floor  of  126 
West  Fortysixth  street  on  February  1. 
The  firm  has  started  on  a  new  six-reel 
pr6duction,  featuring  Dolores  Cassineli 
and  Ben  Haggart,  who  played  the  lead 
in  the  stage  play,  "Forbidden."  This 
new  picture  will  be  sold  as  a  state  rights 
proposition.  Agnes  Eagan  Cobb,  the 
energetic  sales  manager  of  R.-S.,  says 
the  exploitation  of  its  first  production 
has  been  so  favorable  it  has  decided  to 
produce  four  a  year. 

*    *  ♦ 

Cy  Williams,  producer  of  the  Mitchell 
Lewis  features,  arrived  in  New  York  on 
Monday,  January  19.  He  brought  with 
him  one  of  his  recent  productions  to 
check  up  the  market.  He  will  remain 
here  about  two  weeks. 


Walter   Ackerman,    assisting   in  the 


production  of  "Cinthia  of  the  Minute" 
at  Palm  Beach,  returned  to  New  York 

this  weiek. 

if    *  * 

C.  B.  Price  Company,  Inc.,  has  sold  the 
rights 'of  the  "Log  of  the  U-35"  for  the 
Dominion  of  Canada  to  the  Canadian 
Exhibitors,  Ltd. 

*  *  * 

The  United  Picture  Theatres  of 
.America,  since  acquiring  the  Hallmark, 
the  Triangle  and  the  Lynch  interests, 
sent  out,  on  January  19,  the  following 
auditors  :  Sam  Shapin,  formerly  of  the 
I-'ox  Film  Corporation;  F.  C.  Sumner, 
formerly  with  Triangle;  D.  Maio,  for- 
merly with  World  Film  Corporation, 
and  Murray  M.  Plotkin. 

*  *  * 

Hugh  Thompson,  leading  man  in 
"Cynthia  of  the  Minute,"  the  Artco  pro- 
duction of  the  Louis  Joseph  Vance 
story,  rushed  back  from  Palm  Beach  to 
attend  the  ball  given  by  the  Profes- 
sional Women's  League  on  Wednesday, 
January  21.  His  mother  is  an  active 
member  of  the  league. 

*  *  * 

Charles  J.  Meegan,  managing  director 
of  the  Catholic  Photoplay  Pre-Review 
Service,  says  the  Service  is  doing  a 
wonderful  work  and  during  the  week  of 
January  19  he  would  meet  seventy 
Catholic  publishers  to  discuss  its  future 
plans.  He  further  said  that  the  Na- 
tional Association  of  the  Motion  Pic- 
ture Industry  had  passed  resolutions 
against  the  Service  as  a  special  cen- 
sorship, which  in  any  form  they  could 
not  indorse. 

*  *  * 

Hugo  Mayer,  formerly  with  the  Knick- 
erbocKcr  Engraving  Company,  is  now 
with  the  Graphic  Colorplate  Company, 
Inc.  He  makes  a  specialty  of  insert 
pages. 

*  *  * 

Considerable  comment  was  caused  at 
Paterson  by  the  showing  of  the  special 


IIUIKIIIIIIIimllllllltlllllllllHIIllllllllllllllllllx'lll 


January  31,  1920 


THE   MOVING   PICTURE  WORLD 


703 


feature,  "The  Stream  of  Life,"  at  the 
Second  Presbyterian  Church,  on  Sunday 
evening,  January  18.  The  same  picture 
was  shown  at  Ridgewood,  N.  J.,  in  con- 
nection with  the  opening  of  the  Week 
of  Prayer. 

*  *  * 

Ralph  Ince,  directing  the  Selznick 
production,  "The  Woman's  Game,"  has 
selected  Florence  Billings  for  a  leading 
role.  This  is  the  second  Selznick  fea- 
ture in  which  Miss  Billings  will  have 
appeared.  The  first  was  "The  Blue 
Pearl."  Other  pictures  in  which  she 
has  appeared  are  "Wit  Wins,"  a  special 
Burton  King;  "The  Heart  of  a  Gypsy," 
by  Harry  McRae  Webster,  and  "A  Dan- 
gerous Affair,"  a  Hallmark  production. 
m    *  * 

Ben  Abrams,  representative  of  the 
D.  W.  Griffith  Enterprises,  has  just  re- 
turned from  a  trip  through  the  South. 
He  made  a  full  booking  of  the  South- 
ern territory  and  closed  with  the  En- 
terprises. He  will  remain  in  New  York 
until  he  has  affiliated  elsewhere. 

*  *  * 

Edgar  O.  Brooks,  serial  sales  man- 
ager of  Pathe,  went  to  Cleveland  on 
Friday,  January  16,  and  also  to  Buffalo, 
on  his  usual  week-end  trip  to  the  Pathe 
exchanges. 

*  *  * 

Lester  Park  and  Edward  Whiteside, 
in  connection  with  "Empty  Arms,"  have 
issued  a  novel  and  unusual  exploitation 
sales  document  that  is  creating  a  g-reat 
deal  of  comment  and  speculation. 

*  *  * 

Doc  Hall,  of  the  firm  of  Hall  &  Fen- 
nevessy,  of  Buffalo,  Rochester  and  Troy, 
was  in  New  York  the  week  of  January 
19,  stopping  at  Wallick's.  Mr.  Hall  has 
been  engaged  in  the  motion  picture 
industry  for  seventeen  years  with  the 
General  Film  and  P.  A.  Powers,  and  his 
present  interests.  He  says  he  never  saw 
the  business  better. 

*  *  * 

N.  T.  Granlund,  general  publicity  di- 
rector of  the  Loew  enterprises,  writes 
from  Windsor  Hotel,  Montreal,  that  it 
is  twenty-two  degrees  below  zero.  "So 
busy  I  don't  mind  it,"  says  he. 

*  *  * 

Arthur  Ripley,  formerly  with  Vita- 
graph  and  Fox  as  film  editor,  is  about 
to  launch  into  the  direction  field.  He 
will  direct  a  "Jimmie  Valentine"  picture. 

*  ♦  * 

Anna  McKnight,  fifteen  years  with 
the  Vitagraph  in  the  negative  depart- 
ment, is  going  to  the  Coast  to  join  the 
editorial  staff  of  Frank  Lawrence  with 
the  Universal.  Anna  is  a  little  mite  of 
four  feet,  but  she  tops  some  of  the 
magnates  for  a'  that.  She  deserves  more 
space  than  these  columns  allow. 

*  *  ♦ 

A.  C.  Arthur,  Jr.,  formerly  the  United 
Picture  Theatres  manager  at  Seattle, 
has  been  appointed  Northwestern  dis- 
trict manager.  Special  representatives 
of  the  United  are  D.  G.  Rogers,  home 
office.  New  York;  B.  L.  Hatfield,  Mil- 
waukee; L  Aronson,  Pittsburgh;  R.  A. 
Berschy,  Boston  ;  Ralph  Myerson,  Pitts- 
burgh :  .Mfred  Tanzer,  Cincinnati,  and 
S.  T.  O'Brien,  Minneapolis 

*  *  * 

W.  E.  Shallenberger,  president  of  the 
Arrow  Film  Corporation,  is  in  Chicago 
for  a  few  days  on  his  way  back  from 
Los  Angeles.  Dr.  Shallenberger  has 
spent  three  weeks  in  Los  Angeles  in  the 


interests  of  the  Arrow  and  will  shortly 
make  an  announcement  that  will  be  of 
interest  to  the  states  rights  buyers. 
While  in  Los  Angeles  Dr.  Shallenberger 
closed  several  important  deals  that  will 
mean  much  to  both  the  independent 
producers  and  independent  exchanges. 

*  *  * 

Herb  Kerman,  until  recently  with  the 
Aywon  Film  Company,  has  been  placed 
in  charge  of  the  Brooklyn  territory  for 
Tryad  Pictures,  Inc.  He  will  work  un- 
der the  general  supervision  of  General 
Sales  Manager  Moe  Kerman. 

*  *  * 

John  McAleer,  until  quite  recently 
branch  manager  for  Universal  in  Pitts- 
burgh, has  transferred  his  activities  to 
an  association  with  L.-Ko.'s  New  York 
office. 

+    *  * 

Mrs.  Hector  J.  Stryckman  is  seriously 
ill  of  pneumonia  in  Englewood  (N.  J.) 
Hospital.  Her  husband  and  three  chil- 
dren remain  in  the  Stryckman  home  in 
Grantwood,  awaiting  her  recovery. 

*  »  * 

Frank  Leonard,  late  of  Motion  Pic- 
ture News,  has  been  added  to  Select's 
publicity  staff,  where  Lee  Ferguson  pre- 
ceded him  a  fortnight  ago.  Lee  Kugel 
in  assembling  his  publicity  staff  has 
picked  a  rare  and  efficient  force. 

*  *  * 

Peter  Milne,  of  Wid's  reviewing  staff, 
is  lingering  between  great  fame  and 
passing  on  pictures.  He  has  written 
a  comedy  for  the  films,  sent  it  to  Se- 
lect's scenario  editor — and  now  jumps 
every  time  the  telephone  rings.  Event- 
ually he'll  get  the  good  or  bad  news, 
and  thus  will  his  future  be  decided. 

*  *  * 

Nothing  in  the  new  Metro  deal  will 
interfere  with  the  happiness  of  Jack 
Meador  or  the  efficacy  of  Metro's  pub- 
licity. The  even  tenor  of  his  way  is 
being  pursued  by  Meador  with  constant 
benefit  to  Metro's  product. 

*  *  * 

Select  has  established  the  policy  of 
dividing  its  publicity  work  into  three 
departments.  Lee  Kugel  is  general  di- 
rector of  publicity,  with  Ben  Grimm, 
advertising  manager,  and  Charley  Mc- 
Clintock  in  charge  of  exploitation. 
These  three  clever  "idea  men"  work  in 
unison  to  the  one  purpose — putting 
across  the  Selznick  product. 

*  *  * 

Harold  Franklin,  manager  of  Shea's 


Hippodrome  in  Buffalo,  is  in  New 
York  for  a  few  days'  visit. 

*  ♦  * 

E.  E.  Richards,  of  Kansas  City,  who 
was  present  at  the  First  National  Con- 
vention at  Atlantic  City,  has  been  at- 
tending the  sessions  of  the  same  organi- 
tion  at  the  Astor  Hotel,  New  York.  Mr. 
Richards  intends  starting  either  for 
California  or  for  Florida  within  the 
next  few  weeks.  He  says  he  is  goitig 
to  get  away  from  the  cold  weather  in 
spite  of  the  fact  that  he  now  has  under 
construction  a  big  house  in  Kansas  City. 

J.  L.  Reardon,  formerly  manager  of 
the  Washington  exchange  branch  of  the 
Famous  Players-Lasky,  is  now  the  New 

York  representative  of  the  Louis  J. 
Selznick  National  Pictures  Theatres 
Corporation.  Mr.  Reardon  is  the 
brother-in-law  of  Walter  R.  Greene. 

*  *  * 

L.  R.  Ackers,  who  controls  the  Or- 
pheus, Palace  and  Acker's  Family  the- 
atres at  Halifax  and  Sydney,  in  the 
Maritime  Provinces  of  Canada,  was  a 
visitor  to  New  York  last  week. 

C.  Wesley  Frazer,  of  the  B.  F.  Keith 
vaudeville  agency  of  Boston,  was  at  the 
Hotel  Astor  last  week.  Mr.  Frazer  does 
the  booking  for  the  Maritime  Provinces 
of  Canada  in  addition  to  New  England. 
Last  week  seemed  to  be  a  sort  of  Far 
East  week  in  New  York. 

*  *  * 

Watterson  Rothacker  goes  to  the 
Coast  on  January  27.  His  general  busi- 
ness interest  demand  his  presence  there. 

*  *  * 

Earle  Williams  goes  to  the  California 
studios  of  the  Vitagraph  in  February. 

*  *  * 

Phil  Ryan,  assistant  feature  sales 
manager  of  Pathe,  returned  on  January 
19  from  St.  Louis,  Cincinnati  and  Pitts- 
burgh. 

*  *  * 

Harry  Lavieta's  Pequoit  Theatre  at 
New  Haven,  Conn.,  was  burned  to  the 
ground  on  Wednesday  night,  January 
14. 

*  11  * 

Lester  S.  Tobias  has  resigned  his 
position  with  Robertson-Cole  to  accept 
the  appointment  of  sales  representative 
for  Realart  in  Connecticut  territory. 
Mr.  Tobias  started  in  Connecticut  five 
years  ago,  opening  the  first  exchange 
for  Mutual  in  that  section. 


Anna  H.  Sessions  Is  the  Busy  Manager  of  Republic's  Atlanta  Exchange 

Another  example  of  a  woman  who  has  succeeded  in  the  film  business. 


704 


THE   MOVING  PICTURE  WORLD 


January  31,  1920 


James  A,  Milligan  Goes  to  Typhoon; 
Wendell  P.  Milligan  Returns  to  World 


Another  "Longer  Run." 

The  Regent  Theatre,  of  Rochester, 
N.  Y..  after  screening  Eugene  O'Brien 
production,  "The  Broken  Melody,"  ar- 
ranged to  play  this  Selznick  production 
for  seven  days  instead  of  the  usual  four. 
The  Regent  in  the  past  has  held  closely 
to  its  rule  of  presenting  a  picture  four 
days,  and  then  changing  the  bill.  How- 
ever, the  management  of  the  Regent  ex- 
pressed such  enthusiasm  over  the  pic- 
ture that  this  custom  was  broken. 

Ten  Goldwyn  Companies  • 
Now  Work  at  Culver  City 

THE  Goldwyn  organization  at  Cul- 
ver City  is  launching  a  produc- 
tion schedule  that  rivals  any 
hitherto  attempted  at  this  or  any  other 
western  studio.  By  the  end  of  this  week 
it  is  expected  that  ten  companies  will 
be  working  on  productions  planned  for 
the  coming  season. 

The  companies  are  making  Basil 
King's  "Earth  Bound"  under  the  direc- 
tion of  T.  Hayes  Hunter,  Booth  Tark- 
ington's  "Edgar"  Comedies,  featuring 
Johnny  Jones  under  the  direction  of  E. 
Mason  Hopper;  O.  Henry's  story,  "Roads 
of  Destiny,"  starring  Pauline  Frederick 
and  directed  by  Frank  Lloyd;  "Seven 
Oaks,"  by  J.  G.  Holland,  starring  Will 
Rogers  under  the  direction  of  Clarence 
Badger;  Mabel  Normand  in  "The  Girl 
with  the  Jazz  Heart,"  directed  by  Vic- 
tor Schertzinger ;  "The  Branding  Iron" 
with  an  all-star  cast  directed  by  Reg- 
inald Barker;  Gouverneur  Morris'  "The 
Penalty,"  an  Eminent  Authors'  picture 
under  the  direction  of  Wallace  Worsley; 
Rupert  Hughes'  story,  "Scratch  My 
Back,"  another  Eminent  Authors  pic- 
ture, directed  by  Harry  Beaumont;  Ben 
Ames  Williams'  "The  Great  Accident," 
starring  Tom  Moore,  and  the  O.  Henry 
story,  "Double  Dyed  Deceiver,"  starring 
Jack  Pickford. 

Will  Rogers  and  his  company  have 
gone  to  Santa  Cruz,  Cal.,  to  take  exte- 
riors for  "Seven  Oaks,"  in  which  he  is 
supported  by  his  son  Jimmie,  Irene  Rich, 
Lionel  Belmore,  Raymond  Hatton,  Nick 
Cogley  and  others. 


James  A.  Milligan 

Goes  from  Moving  Picture  World's  adver- 
tising department  to  sales  and  adver- 
tising managership  Typhoon 
Fan  Company. 


JAMES  A.  MILLIGAN,  for  the  past 
three  years  a  member  of  the  adver- 
tising staff  of  the  Moving  Picture 
World,  has  resigned  his  position  with 
this  journal  to  become  sales  and  adver- 
tising manager  of  the  Typhoon  Fan 
Company.  Mr.  Milligan  will  be  suc- 
ceeded by  his  brother,  Wendell  P.  Mil- 
ligan, who  already  through  his  service 
is  well  known  to  the  advertisers  of 
the  Moving  Picture  World. 

The  two  brothers  have  before  rotated 
in  positions.  When  early  in  1915  Wen- 
dell resigned  as  advertising  manager  of 
the  New  York  office  of  Billboard  and 
came  to  the  Moving  Picture  World  he 
was  succeeded  by  "Jim."  When  two 
years  later  "Wen"  returned  to  his  for- 
mer line  downtown — the  dry  goods  busi- 
ness— Jim  came  to  this  paper.  Now  the 
latter  returns  to  work  that  in  his 
earlier  business  career  was  his  specialty, 
i.  e.,  machinery,  and  Wen  replaces  him 
here. 

We  know  we  are  going  to  be  the  re- 
cipients of  many  messages  of  regret 
and  of  congratulation — regret  at  the 
leaving  of  so  valued  and  popular  an 
associate;  of  congratulations  that  that 
associate  should  be  honored  by  being 
selected  to  fill  such  an  important  posi- 
tion and  also  of  congratulations  that 
the  vacancy  so  created  should  be  filled 
by  one  whose  departure  has  never 
ceased  to  be  a  matter  of  regret  in  this 
office.  Summing  it  up.  Wen  is  one  of 
the  "best  ever." 

The  Typhoon  Fan  Company  is  ex- 
periencing a  marked  expansion  of  its 
business.  This  is  the  natural  result  of 
the  growth  of  the  motion  picture  indus- 
try, of  the  large  number  of  incoming 
orders  to  equip  the  great  theatres 
springing  up  all  over  the  country,  and 
of  the  personal  efforts  of  Ernest  Glanz- 
berg,  president  of  the  concern.  Here 
in  New  York  a  large  building  has-  been 
taken  over  in  Thirty-ninth  street  for 
factory  purposes,  in  order  to  better 
take  care  of  the  demands  of  Eastern 
customers,  and  throughout  the  country 
factories  are  being  equipped. 

The  best  wishes  of  the  entire  World 
force  follow  "Jim"  to  his  new  home. 

Groans  from  Trombone  Get 
Crowds  to  Omaha's  Rialto 

INCIDENTAL  music  in  motion  picture 
houses,  especially  in  connection  with 
comedies,  is  one  of  the  greatest  busi- 
ness getters  that  has  ever  been  over- 
looked by  the  average  exhibitor,  accord- 
ing to  H.  M.  Thomas,  manager  of  the 
Rialto  Theatre  in  Omaha.  Mr.  Thomas 
came  to  this  conclusion  after  he  had 
been  forced  by  a  first  night  audience  to 
repeat  a  part  of  a  picture  in  order  that 
they  could  have  an  encore  on  the  music. 
Thereafter,  he  packed  his  theatre  for  a 
solid  week  by  featuring  the  music  in  his 
advertising. 

Charlie  Chaplin  in  "A  Day's  Pleasure" 
is  the  production  which  gave  the  oppor- 
tunity for  one  of  the  Rialto  orchestra 
to  distinguish  himself.  In  a  scene  in  the 
picture  Charlie  and  the  trombone  player 
in  a  jazz  orchestra  subside  to  sea  sick- 
ness at  the  same  time.  The  Rialto 
trombonist  played  a  solo  for  this  part, 
and  the  series  of  moans,  gasps  and 
groans  as  well  as  slides  he  produced  on 


his  instrument,  made  a  tremendous  hit. 
As  the  picture  ended  the  applause  at 
each  performance  was  loud,  but  on  the 
first  night  the  audience  demanded  a  rep- 
etition. Somebody  shouted,  "Give  us  the 
seasick  trombone  again,"  and  rather 
than  have  the  show  stopped  entirely  the 
scene  was  run  over  again  and  the  trom- 
bonist repeated. 

Mr.  Thomas  advertised  "the  seasick 
trombone"  the  next  day  and  from  then 
until  the  end  of  the  week's  run,  the 
theatre  was  packed  every  night  and 
many  of  the  disappointed  ones  stood 
out  in  the  lobby  waiting  for  the  mourn- 
ful wails  of  the  trombone. 


Heavy  Business  the  Rule 
With  "In  Old  Kentucky" 

ANITA  STEWART'S  production,  "In 
Old  Kentucky,"  a  Louis  B.  Mayer- 
First    National    Attraction,  con- 
tinues to  smash  box  office  records. 

It  opened  at  the  Kinema  Theatre  in 
Los  Angeles  recently  and  at  the  eve- 
ning performance  1,500  were  turned 
away.  From  three  o'clock  in  the  after- 
noon there  was  a  continuous  line  from 
the  theatre  down  to  Sixth  street. 

The  same  thing  is  true  of  the  engage- 
ment at  the  Randolph  Theatre  in 
Chicago,  where  the  picture  started  an  in- 
definite run  last  Sunday. 

"In  Old  Kentucky"  will  soon  open  at 
the  Madison  Theatre  in  Detroit  for  a 
run. 

That  the  percentage  arrangement 
under  which  the  production  is  being 
booked  appeals  strongly  to  the  first  run 
exhibitors  is  shown  by  the  fact  that  a 
majority  of  them  prefer  putting  off 
booking  the  picture  until  they  can  make 
arrangements  to  book  it  for  an  in- 
definite run. 


The  rights  on  "Human  Passions"  for 
Illinois  and  Indiana  have  been  sold  by 
Tyrad  Pictures,  Inc.,  to  the  Silee  Film 
Exchange,  Chicago,  111. 


Wendell  P.  Milligan. 

A  "best  seller"  who  returns  to  old  positloB 
on  Moving  Picture  World. 


January  31,  1920 


THE   MOVING   PICTURE  WORLD 


705 


Prominent  Chicago  Picture  Men  Buy 
Merrill  Theatre  Property  in  Milwaukee 


A BIG  real  estate  transaction,  affect- 
ing a  prominent  downtown  Mil- 
waukee office  building  and  theatre 
property,  was  negotiated  Thursday  af- 
ternoon, January  15,  at  the  offices  of 
William  Kaumheimer,  Wells  Building, 
Milwaukee.  By  this  transaction  the 
Merrill  Theatre,  Grand  avenue  and 
Third  street,  Milwaukee,  and  the  seven- 
story  office  building  of  which  it  is  a 
part  have  been  transferred  from  the 
Badger  State  Investment  Company  to 
Jacob  Handelsman,  William  Hershberg 
and  Abe  Gumbiner,  prominent  in  Chi- 
cago moving  picture  enterprises. 

Negotiations  for  this  valuable  holding 
has  been  pending  several  months.  It 
came  to  the  attention  of  the  Chicago 
theatrical  men  through  J.  S.  Grauman, 
formerly  Milwaukee  manager  for  the 
Metro  Pictures  Corporation  and  now 
occupying  a  similar  position  in  the  Chi- 
cago office  of  that  organization,  who 
held  an  option  on  the  property.  Mr. 
Grauman  had  little  difficulty  in  inter- 
esting the  enterprising  Chicagoans  'n 
the  transaction. 

Affects  Leasehold  Only. 

The  transfer  affects  the  leasehold 
only  and  involves  a  purchase  price  of 
$500,000.  The  Badger  State  Investment 
Company  assumed  charge  of  the  proper- 
ty five  years  ago  on  a  99-year  lease. 
By  this  transaction  the  three  Chi- 
cagoans come  into  possession  of  the  un- 
expired term  of  the  leasehold,  namely, 
94  years. 

Few  Chicago  theatrical  men  are  bet- 
ter known  in  the  industry  than  Messrs. 
Handelsman,  Hershberg  and  Gumbiner. 
Heretofore  they  have  been  operating 
separately  in  theatrical  affairs,  more 
especially  of  moving  picture  importance. 
This  deal  brings  the  triumvirate  to- 
gether in  a  business  transaction  for. 
the  first  time  and,  incidentally,  points 
to  a  powerful  partnership,  which  com- 
bines expert  showmanship,  busirtess 
sagacity,  progressiveness  and  unlimited 
finances. 

Handelsman  Butlding  Big  House. 

Jacob  Handelsman  has  been  asso- 
ciated with  the  W.  W.  Kimball  Com- 
pany, noted  organ  builders  and  dealers 
in  other  musical  instruments,  for  the 
past  25  years.  Mr.  Handelsman  has 
contracted  for  high  priced  organs  with 
almost  every  important  theatre  in  the 
middle  west.  His  theatrical  holdings 
have  been  many  and  varied.  At  pres- 
ent he  is  erecting  a  great,  modern 
theatre,  the  Blackstone,  on  the  princi- 
pal thoroughfare  in  South  Bend,  Indiana, 
at  a  cost  of  half  a  million  dollars. 

William  Hershberg,  who  was  the 
prime  mover  in  swinging  this  Milwau- 


kee deal,  is  a  valued  member  of  Metro's 
Chicago  organization.  He  is  a  veteran 
moving  picture  man,  being  one  of  the 
pioneer  theatre  men  and  distributors. 
In  the  early  days  he  was  associated  with 
Barney  Balaban,  of  the  present  theat- 
rical firm  of  Balaban  &  Katz,  in  the 
Balaban  &  Hershberg  Film  Attractions 
Company.  Besides  his  present  activity 
as  a  member  of  Metro's  Chicago  or- 
ganization he  is  interested  in  the  Ash- 
land Photoplay  Company,  which  oper- 
ates the  Ashland  and  Madlin  theatres, 
prominent  west  side  Chicago  houses. 

Circuit  of  Ten  Chicago  Houses. 

Abe  Gumbiner,  the  third  and  highly 
important  member  of  this  enterprising 
trinity,  is  a  local  theatrical  man  with 
considerable  holdings.  He  is  operating 
a  circuit  of  ten  theatres  in  Chicago  and 
his  activities  have  been  extended  out- 
side of  the  city.  Among  his  important 
houses  here  are  the  Paulina,  New  Re- 
gent, Star,  Temple,  DeLuxe  and  Park- 
way. He  is  erecting  an  imposing  thea- 
tre and  hotel  in  Hammond,  Indiana,  at 
considerable  cost,  and  expects  to  com- 
plete them  within  a  few  months.  Like 
Mr.  Hershberg,  Mr.  Gumbiner  has  con- 
siderable experience  in  theatrical  mat- 
ters and  is  regarded  as  one  of  the  no- 
table showmen  in  the  industry. 

Handelsman,  Hershberg  and  Gum- 
biner intend  to  take  charge  of  the  Mer- 
rill Theatre,  Milwaukee,  in  the  near  fu- 
ture.   They  purpose  making  noteworthy 


improvements  in  the  theatre  proper  and 
in  the  entertainment  as  well.  The  or- 
chestra will  be  augmented  by  a  num- 
ber of  capable  soloists,  experienced  in 
symphonic  work.  There  will  be  players 
of  popular  selections  also,  to  insure 
variety  and  to  satisfy  all  tastes.  Cine- 
matic surprises  and  theatrical  novelties 
will  be  the  vogue  at  frequent  intervals 
and  the  best  pictures  the  market  affords 
will  be  the  habit  at  the  new  Merrill. 


Paramount-Artcraft  Men 
Hold  National  Convention 

A NATIONAL  convention  of  district 
managers,  branch  managers,  spe- 
cial representatives  and  exploita- 
tion men  of  Paramount-Artcraft 
throughout  the  country  will  be  held  at 
the  Hotel  La  Salle,  this  city,  from  Janu- 
ary 19  to  23,  inclusive.  The  call  was 
sent  out  by  Al.  Lichtman,  general  mana- 
ger of  the  department  of  distribution, 
New  York. 

During  the  convention  the  business 
affairs  of  the  organization  will  be  thor- 
oughly discussed;  the  devising  of  ways 
and  means  to  insure  more  efficient 
service  to  exhibitors  will  receive  most 
careful  attention,  and  the  improvement 
of  exploitation  methods  will  be  worked 
out  in  up-to-date  fashion. 

Adolph  Zukor,  president  of  Famous 
Players-Lasky,  Jesse  Lasky,  vice  presi- 
dent, and  other  prominent  New  York 
officials  will  be  present.  These  together 
with  district  managers,  branch  mana- 
gers and  special  and  exploitation  rep- 
resentatives from  all  parts  of  the  coun- 
try will  form  the  most  notable  gather- 
ing yet  assembled  under  one  roof  by 
any  national  film  organization  in 
America. 

While  the  convention  is  on,  "Pep,"  a 
weekly  publication  issued  for  the  benefit 
of  employes  of  Famous  Players-Lasky 
will  be  issued  every  day. 


Clara  Horton,  Poseur 

In   "Blind   Youth,"   second   production  of 
National  Picture  Theatres. 


Equity  Officials  Make 

Flying  Visit  to  Chicago 

HERBERT  K.  SOMBORN,  presi- 
dent of  Equity  Pictures  Corpora- 
tion, and  Harry  Garson,  director- 
in-chief  of  that  organization,  arrived  in 
the  city  Wednesday,  January  14,  from 
Los  Angeles,  and  left  by  the  California 
Limited  the  Friday  night  following. 
James  I.  Schneitzer  and  P.  A.  Powers, 
of  New  York,  came  on  to  confer  with 
them  at  the  Congress  Hotel,  on  matters 
connected  with  the  organization. 

When  seen  for  a  few  minutes  Friday 
evening,  before  leaving,  Mr.  Somborn 
stated  that  he  had  very  little  to  say 
that  would  be  of  interest  to  readers 
except  that  "The  Forbidden  Woman," 
Clara  Kimball  Young's  second  picture, 
had  just  been  finished,  and  that  a  big 
special  story  production  is  now  under 
way,   with   Conway  Tearle,  Rosemary 


706 


THE   MOVING   PICTURE  WORLD 


January  31,  1920 


Theby  and  Gareth  Hughe»  in  an  excep- 
tionally »trong  ca»t. 

Preliminary  work  on  Clara  Kimball 
Young'*  third  production  ha»  already 
begun.  The  icript  has  been  adapted 
from  the  book  by  Mary  Elli»  kyan,  en- 
titled "The  Soul  of  Kafael,"  which  Mr. 
Somborn  pronounce*  a  remarkable 
utory,  with  splendid  opportunities  for 
the  talented  star.  The  director  of  thi'> 
production  had  not  yet  been  decided 
upon,  Mr.  Somborn  said. 

He  believes  that  just  as  soon  a?  '.ht 
rate  of  exchange  between  America  iii'l 
the  British  Isles  becomes  normal,  there 
will  be  a  great  demand  and  big  money 
for  American  super-productions.  He 
said  that,  even  at  the  present  rate  of 
exchange,  a  British  firm  had  paid  tn« 
largest  sum  ever  before  paid  for  rights 
to  the  United  Kingdom.  This  wat  for 
the  first  of  the  Clara  Kimball  Young 
seriei,  "Eye»  of  Youth." 

In  addition  to  the  four  pictures  of 
this  series,  K'juity  will  produce  three  or 
four  big,  special  features,  with  all  star 
casts,  during  the  year,  Mr.  Somborn 
announced. 

"Money  i»  no  object,  in  order  that 
we  may  secure  the  best  anfl  biggest 
stories,  whether  in  books  or  plays,"  said 
Mr.  .Somborn.  "We  have  no  worry  over 
undue  pressure  in  our  work,  as  we  have 
a  year  in  which  to  make  the  Clara  Kim- 
ball Young  series  of  four  pictures  and 
the  three  or  four  big  specials  already 
referred  to." 

"In  Old  Kentucky"  Boomed. 

Waller  I,  Hill,  in  charge  of  publicity 
and  exploital  ion  of  I'irst  .Nalional's  Chi- 
cago  offi<  c,  has  devrjted  c:onsidcral)le  at- 
tention to  the  exploitation  of  "In  ()\<i 
Kentucky,"  in  wlii' li  Anita  Stewart  is 
the  popular  star.  This  feature  ii  now 
running  to  crow/lcd  houses  at  the  Kan- 
dolph  Theatre  and  will  be  retained  'or 
another  week. 

Mr.  Hill  had  numerous  copies  of  the 
song,  "III  Old  Kentucky,"  which  has 
been  written  by  Anita  Stewart,  dis- 
tributed at  the  While  (.ity  daii<  ing 
ai:adeniy,  which  has  an  attendance  of 
eight  thousand  people  daily.  A  number 
of  free  seats,  in  pairs,  to  the  Kandolpli 
Theatre  were  also  given  out.  Numerous 
other  efTrctivc  melliodi  are  being  em- 
ployed by  Mr.  Hill  to  bring  "In  Old 
Kentucky"  proniiiirntly  before  (!lii<a- 
goans. 


Glantzbarg  VUiU  Chicago. 

ICrnst  (jiaiit/berg,  president  of  the  Ty- 
pliooii  l-'aii  Oitiipaiiy,  New  York,  visited 


the  Chicago  office  of  his  company  re- 
cently. While  here  he  took  up  the  mat- 
ter of  increasing  the  Chicago  office 
force,  which  is  now  headed  by  John  P. 
Gleason  and  Thomas  Wilson.  He  also 
conferred  with  kapp  &  Kapp,  architects, 
on  the  installation  of  the  Typhoon  Cool- 
ing System  in  the  kivoli,  a  large,  mod- 
ern theatre  in  Chattanooga,  Tenn.,  now 
under  construction.  When  completed, 
the  kivoli  will  be  one  of  the  most 
beautiful  theatres  in  the  south. 

Jack  O'Toole  Becomes 

Triangle  Chicago  Head 

JACK  O'lOOLl-,  division  nianagtr  ot 
the  central  district  for  United  Pic- 
ture Theatres,  Inc.,  took  over  the 
Chicago  office  of  Triangle  in  the  Mailers 
Building,  .Sunday,  January  18,  in  con- 
formance with  telegraphic  notification 
from  the  New  York  office  of  the  pur- 
chase of  Triangle  by  United. 

.Manager  O'Toole  succeeded  C.  W. 
Bunn  in  the  Chicago  office  of  United 
on  September  22  last  year.  Before  that 
he  had  been  .Minneapolis  manager  for 
United,  for  o\cr  a  year,  and  prior  to 
that  engagement  he  was  manager  o:  the 
Chicago  office  of  the  Fox  Film  Corpora- 
tion for  two  and  a  half  years. 

Mr.  O'T'joIc  has  numerous  friends 
among  i  /hil<ilors  and  is  well  known  in 
Chicago. 

Private  Showing  of  "Beloved  Cheater." 

A  trafle  showing  of  kobertson-Cole's 
( oiiiedy  drama,  "The  Beloved  Cheater," 
was  given  in  the  private  projection 
room  of  that  organ i/.ation,  Consumers 
Building,  last  week.  .Max  Levey,  Chi- 
cago manager  for  the  company,  secured 
three  pieces  of  music  to  accompany  the 
presentation,  which  was  viewed  by  over 
2.S0  exhibitors.  Manager  Levey  states 
that  there  has  been  an  unusually  strong 
riemand  for  the  picture  at  .  increased 
|»riccs. 

Louis  Levin,  of  Fox  News 

Statt",  Visits  Chicago 

LOUIS  LKVIN,  a  live  member  of  the 
I'ox  News  stalT  in  the  New  York 
office,  spent  two  davs  in  the  city 
last  week  conferring  with  C.  W.  Eck- 
liarflt,  I''ox  (!liirago  manager,  regarding 
the  benefits  of  the  l-'ix  News  to  exhibi- 
tors. Mr.  Levin  left  for  Detroit  and 
.Montreal. 

Mr.  I'>khardl  says  that  the  I-'ox  News 
started  off  with  great  siKcess  in  his  ter- 
ritory, and  that  a  steady  improvcinciii 


has  been  shown  ever  since.  Mr.  Eck- 
hardt  holds  many  letters  from  exhibi- 
tors commending  it  and  stating  that  it 
is  being  held  in  greater  and  ever  in- 
creasing demand  by  their  patrons. 

Mr.  Eckhardt  has  increased  the  sell- 
ing force  in  the  Chicago  office  to  twelve 
people,  owing  to  the  added  units  of 
service.  The  general  business  is  ex- 
ceptionally good,  he  states,  and  the  out- 
look promises  even  better  results. 


R.  T.  Smith  Appointed 

Triangle  City  Salesman 

RT.  S.MITH,  who  has  been  Chi- 
cago manager  of  the  Triangle 
•  Distributing  Corporation  for  the 
past  three  months  and  who  has  in- 
creased its  Chicago  business  several 
times  over  its  former  volume,  has  been 
retained  as  city  salesman  in  Triangle's 
office,  in  the  Mailers  Building,  for 
United  Picture  Theatres,  Inc.,  which  re- 
cently purchased  the  interests  of  the 
former  organization. 

Mr.  Smith  has  had  phenomenal  suc- 
cess in  booking  all  the  re-created  pic- 
tures of  Triangle  in  the  largest  and 
most  important  theatres  in  Chicago,  in- 
cluding the  Playhouse,  the  Lubliner  & 
Trinz  and  Ascher  Brothers  circuits,  the 
Castle,  etc.  This  has  been  the  first  in- 
stance in  which  "loop"  houses  were 
ever  known  to  run  re-issue  pictures  on 
such  an  extensive  scale.  Mr.  Smith  en- 
tered upon  his  duties  as  city  salesman 
for  United,  January  18. 


Willard  Makes  Succestful  Trip. 

II.  VV.  Willard,  Chicago  manager  of 
Kealart,  made  a  recent  three  days'  trip 
through  adjacent  northern  territory, 
during  which  he  visited  Milwaukee, 
kacine,  Fond  du  Lac,  and  (Jshkosh.  He 
reported  excellent  business  for  kealart 
in  these  cities 


Crump  Now  With  Firit  National. 

L.  Y.  Crump,  for  some  time  past  as- 
sistant manager  in  Rcalart's  Chicago 
office,  recently  resigned  that  position  to 
accept  the  position  of  salesman  in  south 
side  territory  for  Chicago's  First  Na- 
tional office.  He  is  able  and  popular 
aiirl  his  numerous  friends  wish  him  the 
greatest  success. 

Save  money  on  thai  new  theatre  build- 
ing. Get  a  copy  of  "Modern  Theatre  Con- 
.ilniction,"  wriilen  by  an  expert  architect. 
270  panes,  postpaid  for  $.100.  Chalmers 
l'uhli.\hinf{  Co.,  516  rifth  Are..  N.  Y.  City. 


Pagiiy  Mylnnd  Hn»n't  a  Card  in  the  Furnilurr  Mi>v<-r'a  Union,  But  She  Movai  'Em  Juit  the  Same. 

Hhciuliii,!    I'l.HH.V,   ii.iili.r,    llu'   nllnullvi'    Imrfir    lii  lwi.  ii    ii    culm     uml    ii    mIhiiiiv    mi  iU'   In    In  r    I'"i>x    rniitiin,  "l''iillli 


January  31,  1920 


THE   MOVING   PICTURE  WORLD 


707 


Rubbernecking  in  Filmland 


THE  holidays  are  all  over  and  Film- 
land has  settled  down  in  its  Christ- 
mas socks,  ties,  smoking  jackets 
and  pajamas  to  the  serious  business  of 
settling  up. 

The  weather  is  fine  and  sunshiny,  but 
it  will  not  be  that  way  very  long,  if  the 
Neck  is  any  kind  of  a  goose-bone  pro- 
phet. A  number  of  beetle-browed  clouds 
have  been  holding  a  caucus  up  around 
the  top  of  Mount  Baldy;  the  foothills 
are  hazy,  and  the  gophers  are  carrying 
st-raws  in  their  burrows. 

However,  "into  each  life  some  rain 
must  fall,"  as  a  chap  named  Longfellow 
once  remarked  when  he  stepped  in  at  a 
neighbor's  to  borrow  a  gum  coat,  and 
as  we  are  still  holding  a  coupon  for 
ten  of  the  fourteen  inches  of  rain  we  get 
every  winter,  and  as  Hiram  Abrams, 
"Doc"  Shallenberger,  Isaac  Wolper,  A. 

Aronson,  Mack  MacArthur  and  seve- 
ral other  visitors  we  wanted  to  impress 
with  our  climate  have  steamed  away  on 
the  eastern  rattlers,  let  'er  precipitate  ! 
No  III  Feelings. 
Owing  to  the  fact  that  the  A.  P.  and 
other  cold  and  unfeeling  distributing 
agencies  seem  to  care  more  for  stories 
about  the  earthquake  in  Mexico,  the 
Jap  birth  rate  and  Charlie  Murray  get- 
ting touched  for  his  diamonds  than  for 
interesting  items  about  the  sore  finger 
of  a  celebrated  writer,  I  am  forced  to 
take  advantage  of  this  opportunity  to 
inform  an  anxious  world  that  the  dam- 
aged digit  which  I  sustained  while  en- 
gaged in  the  perilous  pursuit  of  gather- 
ing news  at  the  Lasky  plant  last  week, 
is  getting  along  as  well  as  might  be 
expected. 

I  did  not  say  much  about  my  visit  to 
Lasky's  last  week,  in  spite  of  the  fact 
that  they  assaulted  me  with  the  re- 
mains of  a  kitchen  set,  I  still  hold  them 
in  such  high  esteem  that  I  did  not  want 
to  color  their  story  with  the  gloomy 
thoughts  that  surged  through  my  mind 
every  time  I  bumped  the  sore  finger  on 
the  space  bar  of  my  typewriter. 

A  Flint  Age  Cabaret. 

I  saw  a  lot  of  interesting  stuff  at 
Lasky's.  Sam  Wood  was  making  "The 
Dancin'  Fool,"  with  Wallace  Reid  and 
Bebe  Daniels  in  the  leads.  Sam  was 
staging  a  most  unusual  cabaret  scene  in 
a  garden  with  trees,  palms,  flowers,  grot- 
toes, bowers.  Wallie,  in  a  costume  that 
was  in  vogue  about  the  time  that  Stanley 
Waterloo's  "Ab"  was  going  to  cabarets, 
and  Bebe  in  the  chic  and  fetching  skins 
of  .a  Flint  Age  flirt,  did  a  cave-man  dance 
that  knocked  the  spots  ofif.  anything  I've 
ever  seen  done  in  the  dancin'  line.  Ex- 
hibitors book  this  and  bill  it  strong. 

William  De  Mille,  who  is  screening 
Edward  Peble's  fine  stage  play,  "The 
Prince  Chap,"  was  working  in  an  interior 
somewhere  in  Soho,  which  is  to  London 
what  Greenwich  Village  is  to  New  York. 
Ribbon-Winning  Beauties. 

"The  Prince  Chap,"  which  is  to  be  a 
William  De  Mille  Special,  is  being  made 
on  a  most  pretentious  scale.  Tom  Meig- 
han  is  the  Prince  Chap,  Casson  Fergu- 
son is  Jack,  Kathlyn  Williams  has  the 
part  of  Alice,  Ann  Forrest  is  the  slavey. 
Peaches  Jackson  plays  the  part  of 
Claudia,  the  child,  at  four;  May  Giracci 
at  the  next  age,  and  Lila  Lee  is  the  com- 
pletely charming  Claudia  at  eighteen. 

Charles  Maigne  was  making  exteriors 


In  Stra  igh  t  Dra  matic  Role 
Fatty  Arbuckle  Shows 
Varied  Emotions 
With  Ease 

By  Giebler 

for  "The  Fighting  Chance,"  and  talk 
about  a  bevy  of  beauties  I  You  know 
the  kind  of  women  Robert  W.  Chambers 
describes  in  his  books— and  the  gowns 
they  wear?  Well,  a  bunch  of  them  had 
stepped  right  out  of  Bob's  book  into  the 
scene,  grace,  manner,  clothes  and  all. 
Anna  Q.  Nilsspn,  Dorothy  Davenport, 
Ruth  Helms,  Maud  Wayne  and  a  lot 
more  that  I  didn't  recognize,  but  there 
wasn't  one  in  the  crowd  but  would  have 
taken  all  the  ribbons  in  a  beauty  show. 

I  saw  Bryant  Washburn,  who  is  work- 
ing in  "Mrs.  Temple's  Telegram,"  but 
not  when  I  saw  him.  He  was  among 
those  present  on  Sam  Wood's  set  when 
Wallie  Reid  and  Bebe  Daniels  were 
doing  their  dance,  and  he  stuck  around 
until  little  "Sonny"  Washburn,  who  is 
visiting  the  studio  came  and  led  him 
away. 

Donald  Crisp  was  also  in  the  crowd, 
and  he  told  me  all  about  "Held  by  the 
Enemy,"  William  Gillette's  Civil  War 
thriller,  which  he  will  start  on  in  a  few 

days. 

Arbuckle  as  the  Sheriff. 

Don  is  going  to  have  some  cast  in  the 
piece.  Lew  Stone,  from  the  regular 
stage,  is  going  to  play  Gordon  Hayne ; 
Jack  Holt  will  be  Colonel  Prescott ; 
Clyde  Fillmore,  who  has  just  made  the 
hit  of  his  young  life  as  the  lead  in 
"Civilian  Clothes,"  twenty-seven  straight 
weeks  at  the  Morosco  Theatre,  will  be 
Brig.  Surgeon  Fielding;  Wanda  Hawley 
will  be  Emma  McCreery;  .^gnes  Ayres 
will  be  Rachael  Hayne,  and  Walter  Hiers 
will  be  Tommy  Beene. 


"Barring"  Fay  Tincher. 

("hii.stie   comedy  star   in   her  newest, 
"Go  West,  Young  Woman!" 


The  treat  of  the  day,  however,  was 
when  I  struck  Director  George  Mel- 
ford's  set,  where  he  was  making  "The 
Round-Up,"  with  Roscoe  Arbuckle  as 
the  sheriff.  Can  you  imagine  Fatty  in  a 
straight  dramatic  role?  Well,  he's  im- 
mense, that's  all,  and  I'm  not  trying  to 
pull  any  fresh  insinuations  about  avoir- 
dupois when  I  tell  you  that  he  is  there 
with  every  ounce  in  the  heavy  stuff.  Do- 
you  remember  the  "Nobody  loves  a  fat 
man"  incident  in  the  stage  version  of 
"The  Round-Up,"  and  what  a  hit  it 
made?    Just  wait  for  Roscoe,  that's  all. 

A  Light  Touch  in  a  Heavy  Role. 

Mabel  Julienne  Scott — Great  Gosh  t 
How  often  I  wrote  that  name  back  in 
the  old  days  when  I  was  doping  out 
movie  dramatics  for  a  St.  Louis  news- 
paper— and  Mabel  and  Mitch  Lewis  were 
knocking  'em  dead  with  "The  Barrier" 
out  at  Billy  Siever's  theatre  on  Grand 
Avenue — well,  at  any  rate,  Miss  Scott  is 
supporting  Fatty. 

Wallace  Beery  is  the  tough  half-breed; 
Raymond  Hatton,  Tully  Marshall,  Ern- 
est Joy,  Ruth  Ashby,  Irving  Cummings, 
Eddie  Sutherland  and  Tom  Forman,  who 
is  doubling  in  brass  by  writing  the  sce- 
nario of  the  piece,  are  all  in  the  cast 
of  "The  Round-Up." 

I  stopped  for  a  long  time  at  "The 
Round-Up"  set,  watching  Fatty  running 
up  and  down  the  dramatic  scale  with 
ease  and  grace.  And  don't  get  it  into 
your  head  that  the  dramatic  scale  Roscoe 
uses  resembles  a  hay  scale,  either.  His 
dramatic  touch  is  light  and  delicate- 
He  presses  gently  on  the  soft  pedal, 
irises  in  and  out  from  the  subtle  shades 
of  humor,  self-pity,  scorn  and  anger 
with  the  art  of  a  master  and,  what  is 
still  better,  the  inimitable  Arbuckle 
mannerisms. 

Selig  Plant  Grows  Rapidly. 

I  paid  a  visit  to  Col.  W.  N.  Selig's 
plant  this  week,  together  with  Mack 
MacArthur,  Doc  Shallenberger,  of  the 
Arrow  Films,  and  Paul  Hurst,  director 
of  the  "Lightning  Brice"  serial. 

Col.  Selig  always  has  had  a  big  plant 
and  just  now  it  is  growing  still  bigger. 
If  they  keep  on  they'll  have  to  move 
the  lake  in  Lincoln  Park  to  make  way 
for  the  new  buildings.  Three  big  stages 
and  a  new  administration  building  have 
been  added  to  the  plant  since  my  last 
visit. 

We  saw  Bertram  Bracken  making 
Arthur  Hornblow's  story,  "The  Mask," 
into  a  picture.  Hedda  Nova,  who  is 
Mrs.  Paul  Hurst,  Jack  Holt,  Fred  Mala- 
testa  and  William  H.  Clififord  are  in  the 
cast  of  the  film. 

Franklyn  Farnum  and  Mary  Ander- 
son are  working  in  a  serial  at  Selig's, 
but  they  were  on  location  or  some- 
where; at  any  rate  they  were  not  at  the 
studio  and  we  didn't  get  to  see  them 
shooting,  but  we  did  get  to  see  Billy 
Wing,  who  wrote  the  story  of  the  serial. 

Many  Productions  Planned. 

Col.  Selig  has  a  lot  of  stuff  up  his 
sleeve  in  the  production  line.  Many  of 
the  books  from  his  famous  library  are 
to  be  put  on  the  screen  in  the  near  fu- 
ture. As  soon  as  "The  Mask"  is  finished, 
work  will  start  on  James  Oliver  Cur- 
wood's  "Kazan."  This  will  be  followed 
by  "The  Kingdom  of  Slender  Swords," 
and  then  one  of  E.  Phillip  Oppenheim's 


708 


THE   MOVING   PICTURE  WORLD 


January  31,  1920 


stories,  which  will  be  presented  as  a 
fifteen  episode  serial. 

Louis  B.  Mayer's  studio  is  next  door 
to  the  Selig  plant  and  we  went  over 
and  talked  to  Arthur  Rosson,  who  has 
just  finished  filming  "Polly  of  the  Storm 
Country,"  with  Mildred  Harris  Chaplin 
as  Polly.  This  Storm  Country  story  is 
by  the  same  author  who  wrote  Mary 
Pickford's  "Tess  of  the  Storm  Coun- 
try," and  Art  Rosson  says  Polly  will  be 
as  big  a  smash  as  Tess  ever  was. 

We  saw  Bennie  Zeidman  with  one  of 
his  famous  nine-inch  cigars,  and  Dick 
Rosson  and  Harry  Northroup,  who  had 
parts  in  the  "Polly"  picture,  and  Emory 
Johnston  and  Anita  Stewart  and  her 
husband,  Rudolph  Cameron,  who  have 
just  got  through  with  "The  Fighting 
Shepherdess,"  and  then  we  spent  an 
hour  looking  at  Col.  Selig's  zoo. 
Tourists  Marvel  at  Animals. 

I  never  saw  so  many  lions,  tigers, 
bears,  ostriches,  porcupines,  cockatoos, 
owls,  humming  birds,  monkeys,  ducks, 
geese,  swans,  elephants  wolves  parrots 
and  alligators  in  my  life,  and  neither 
did  Mac  nor  Doc  Shallenberger. 

The  Selig  zoo  is  one  of  the  show 
places  of  our  fair  city  and  maybe  the 
tourists  don't  eat  it  up.  They  come  in 
by  the  hundreds  and  feed  the  elephants 
peanuts  and  watch  the  ostriches  swal- 
low oranges,  skin  and  all,  and  rave  over 
the  cute  little  baby  lions,  and  take  duck 
fits  when  they  see  the  baby  monkey 
that  one  of  the  storks  from  the  lake 
dropped  in  at  the  home  of  Mr.  and  Mrs. 
Ring  Tail  Monk,  who  live  in  the  round 
cage  just  across  the  street  from  the 
yellow  bears'  den. 


"Yes  or  No"  for  Norma  Talmadge. 

Joseph  M.  Schenck  has  purchased  the 
picture  rights  of  the  Broadway  success, 
"Yes  or  No,"  for  Norma  Talmadge's 
third  First  National  picture.  "Yes  or 
No,"  from  the  play  by  Charles  Coodrich, 
which  had  a  long  season  run  in  New 
York  at  the  Longacre  Theatre,  where  it 
was  produced  by  G.  M.  Anderson,  is  now 
being  put  into  continuity  form  by  Mary 
Murrillo. 


New  Canadian  Distributing  Company 

Announces  Directors  and  Releases 

c 


ANADI.AN  directors  of  the  Anglo- 
Canadian  Picture  Plays,  Ltd.,  the 
new  distributing  enterprise  organ- 
ized to  import  the  productions  of  four- 
teen British  film  companies  into  Canada, 
have  been  announced,  together  with  the 
names  of  the  British  producers  who  are 
represented  by  the  company. 

■These  directors  include  Colonel  Ernest 
Chambers,  formerly  the  chief  press  cen- 
sor for  Canada  and  a  resident  of  Ottawa; 
Albert  MacLaren,  president  of  the  J. 
MacLaren  Lumber  Ccmipany,  Bucking- 
ham, Quebec;  L<*]is  Cote,  an  Ottawa 
lawyer;  C.  L.  Campbell,  a  Montreal  con- 
tractor; Milton  F.  Gregg,  V.  C,  M.  C,  a 
prominent  resident  of  Ottawa;  Lieut. 
Col.  John  McComke  of  the  Welland  Ship 
Canal  staff,  St.  Catharines,  Ontario;  and 
James  B.  MacKay,  president  of  the  Mar- 
shall-MacKay  Syndicate,  who  is  the 
head  of  the  Anglo-Canadian  Picture 
Plays,  Ltd. 

The  Pro<Iucing  Companies. 

The  names  of  the  British  producing 
companies  whose  rights  in  Canada  have 
been  assumed  by  the  new  concern  are 
reported  as  follows:  Barker  Films,  B. 
and  C.  Films,  British  Lion  Films,  Broad- 
west  Films,  Butcher  Films,  Famous  Pic- 
tures, Harma  Films,  Hepworth  Picture 
Plays,  Ideal  Films,  Master  Inlms,  Phil- 
lips (Bertram)  Films,  Stoll  Films,  Violet 
Hopson  Films  and  Windsor  Films. 

Announcement  has  been  made  that 
over  forty  pictures  have  already  been 
received  at  the  company's  offices  in  St. 
James  street,  Montreal,  and  more  re- 
leases are  on  the  way.  Some  of  the 
features  already  on  hand  are:  "The 
Girl  Who  Won,"  Barker;  "The  Single 
Man,"  British  Lion  production;  "The 
Ware  Case,"  "In  the  Gloaming"  and 
Soul's  Crucifixion,"  Broadwest  releases; 
"The  Man  Who  Forgot"  and  "Sands  of 
T  .ne,"  Harma  releases;  "Nature  of  the 
Beast,"  "City  of  Beautiful  Nonsense," 
"Sunken    Rocks"   and   "Forest  on  the 


Hill,"  Hepworth  features;  "The  Impos- 
sible Woman,"  "The  Chinese  Puzzle"  and 
"The  Broken  Melody,"  Ideal  releases; 
"Westward  Ho,"  Master  release;  "A  Lit- 
tle Child  Shall  Lead  Them,"  Phillips 
feature;  "Keeper  of  the  Door,"  Stoll  fea- 
ture; "The  Gentleman  Rider,"  Violet 
Hopson  picture,  and  "Top  Dog,"  a  Wind- 
sor feature. 

Release   in  February. 

The  Specialty  Film  Import,  Ltd.,  Can- 
adian Pathe  distributors  with  offices  in 
Montreal,  St.  John,  Winnipeg,  Calgary 
and  Vancouver,  have  entered  into  an 
agreement  with  the  Anglo-Canadian 
company  to  book  and  release  the  Eng- 
lish pictures  throughout  Canada,  start- 
ing in  February.  In  the  meantime  James 
B.  MacKay,  head  of  the  Anglo-Canadian 
company,  has  returned  to  England  to 
complete  further  arrangements  for  the 
invasion  of  Canada. 

L.  E.  Ouimet,  of  Montreal,  president 
and  general  manager  of  the  Specialty 
Film  Import,  started  in  the  moving 
picture  business  in  Montreal  about  four- 
teen years  ago  when  he  opened  the 
Ouimetoscope,  a  fair-sized  theatre, 
which  is  still  in  operation  with  the 
same  name.  He  is  a  producer  on  his  own 
account,  one  of  his  releases  being  a 
news  weekly  which  incorporates  numer- 
ous Canadian  topical  views  as  well  as 
selections  from  the  Pathe  News  which 
is  released  in  the  United  States.  Mr. 
Ouimet's  company  has  also  produced  a 
number  of  industrial  pictures  for  vari- 
ous people  of  Montreal. 


"Jazzbo,  What  Am  De  Orientation  ob  Jazz?" 

Jazzing  around  with  Douglas  MacLean  and  Doris  May  in  their  Ince-Paramount. 
"What's  Tour  Husband  Doing?" 


United  Official  Outlines 

Plans  to  Buffalo  Members 

THE  first  regular  meeting  this  year 
of  the  board  of  directors  and 
stockholders  of  the  United  Picture 
Theatres  of  America,  BufTalo  territory, 
was  held  on  Thursday,  January  IS,  at  the 
Statler  Hotel,  BufTalo.  Many  important 
subjects  and  plans  for  the  coming  year 
were  discussed  and  acted  upon. 

C.  C.  Johnson,  secretary  of  the  com- 
pany, came  up  from  New  York  and 
addressed  the  stockholders  regarding 
the  development  of  the  company  and 
also  the  United  Picture  Productions 
Company,  principally  the  purchase  out- 
right of  all  of  the  offices,  organization 
and  product  of  the  Triangle  Distributing 
Corporation. 

Board  to   Decide  Classification. 

A  local  board  was  appointed  to  decide 
on  the  proper  classification  of  exhibi- 
tors' film  rentals,  the  Buffalo  member 
of  this  board  being  E.  O.  Wienberg, 
manager  of  the  Strand. 

Among  the  prominent  exhibitors 
present  from  the  Bufifalo  territory  were 
Charles  P.  Gilmore,  Oswego;  M.  D.  Gib- 
son, Elmira;  W.  J.  Petrosky,  BufTalo; 
John  Feinan,  Buffalo;  W.  E.  and  G. 
Strasser,  Buffalo;  Harry  Hall,  Troy,  and 
J.  J.  Walker,  Schenectady.  James  B. 
Kelly,  the  new  manager  of  the  United 
Bufifalo  exchange,  and  "Hub"  Taylor, 
assistant  manager,  also  were  in  attend- 
ance. 

Another  members'  meeting  was  called 
for  January  twenty-second,  at  the  Yates 
Hotel,  Syracuse. 


January  31,  1920 


THE   MOVING   PICTURE  WORLD 


709 


Dealings  in  the  Open  Market 

Conducted  by  C.  S.  Sewell 


Numa  Plans  February  Showing  in 

New  York  for  '^Return  of  Tarzan 


THE  Numa  Pictures  Corporation's 
picturization  of  the  latest  of  the 
Edgar  Rice  Burrough  stories, 
"The  Return  of  Tarzan,"  is  expected  to 
be  ready  for  a  New  York  showing  by 
February  first.  The  production  is  said 
to  have  been  made  with  a  lavish  hand. 
The  thousands  who  are  familiar  with 
the  exploits  of  the  romantic  ape-man 
will  recall  that  this  story  opens  on 
board  a  liner.  Tarzan's  adventures  start 
with  his  answering  the  call  for  her  from 
a  stunning  Countess  who  is  being  per- 
secuted by  a  worthless  brother  named 
Rokoflf.  This  same  Rokoff  becomes 
Tarzan's  enemy  and  it  is  the  pursuit 
of  him,  and  his  fiendish  efforts  at  re- 
venge on  Tarzan  that  furnish  the  dra- 
matice  props  of  the  picture. 

Later  he  finds  his  way  to  the  jungle 
and  reverts  quickly  to  the  half-savage 
ways  of  his  early  training.  The  appear- 
ance in  the  jungle  of  Jane  Porter  and 
party  bings  the  story's  romance  to  a 
happy  ending. 

There  are  many  incidents  of  jungle 
fighting  said  to  be  startingly  realistic, 
notably  Tarzan's  two  hand-to-hand  en- 
counters with  lions,  and  a  furious  strug- 
gle with  a  man-sized  ape. 

More  than  3,000  extra  people  have 
been  used.  Joe  Martin,  the  famous 
screen-ape,  is  among  the  animals  pres- 
ent, as  well  as  seven  lions  and  lionesses. 

Under  the  direclion  of  Harry  Revier 
and  George  Merrick,  the  attraction 
promises  many  spectacular  scenes,  com- 
bining luxurious  interior  settings  with 
the  exterior  and  jungle  background.  The 
water  episodes,  including  the  blowing 
up  of  a  big  yacht,  a  dramatic  incident 
in  a  life  boat,  and  the  swimming  feats 
of  Tarzan  when  thrown  overboard,  are 
said  to  be  highly  exciting. 

An  excellent  cast  includes  Gene  Pol- 
lar  as  "Tarzan,"  Karla  Schramm  as 
^'Jane"  and  Walter  Miller,  Armand  Cor- 
tez,  Estelle  Taylor,  George  Remain, 
Donna  Ramirez,  Peggy  Hannon,  Es- 
telle Evans,  Louis  Stearns,  Franklin  B. 
Coates,  Fred  A.  Turner,  Evelyn  Fariss, 
Phil  Gastbrock,  Arthur  Morison,  Jack 
Leonard,  Harry  Lonsdale,  Betty  Turner 
and  John  Sturgeon.  James  Hutchinson 
and  John  K.  Holbrook  are  the  camera- 
men. 


Golden  Takes  Cast  South 
to  Film  Scenes  for  Serial 

ELEVEN  members  of  the  cast  of  the 
Allgood  Pictures  Corporation  serial, 
"The  Whirlwind,"  left  recently  for 
a  trip  to  the  South,  where  a  number  of 
important  exterior  scenes  for  the  later 
episodes  of  this  serial  will  be  filnffed. 
The  company  includes  Joseph  A.  Golden, 
who  wrote  and  is  directing  the  serial ; 
also  Charles  Hutchinson  in  the  leading 


role,  Edith  Thornton  who  plays  opposite, 
and  Richard  Neil,  the  heavy. 

A.  Alperstein,  of  Allgood  Pictures, 
states  that  the  trip  would  consume  from 
six  to  eight  weeks.  The  first  stop  will 
be  made  in  Asheville,  N.  C,  and  from 
there  the  company  will  go  to  Jackson- 
ville to  film  shipyard  scenes,  and  thence 
to  Miami  for  coast  and  additional  water 
scenes. 

The  scenes  to  be  filmed  in  Florida 
involve  several  stunts  in  which  alliga- 
tors, motor  boats,  yachts,  etc.,  figure 
prominently. 


KEEN  interest  is  being  manifested 
by  exhibitors  in  "The  Lost  City," 
the  wild  animal  serial,  say  the 
Warner  Brothers,  who  are  releasing  it, 
and  reports  from  the  state  rights  buyers 
state  that  pre-release  bookings  records 
are  being  broken.  In  response  to  the 
trade  magazine,  scores  of  exhibitors 
have  booked  "The  Lost  City"  without 
seeing  it. 

"Box  office  logic  tells  the  exhibitors 
that  a  serial  of  this  magnitude,  with 
the  African  jungles  for  a  background, 
uncivilized  natives  and  wild  animals  de- 
picted in  their  natural  haunts  will  appeal 
to  the  masses.  Who,  at  some  time  or 
other,  has  not  read  of  the  dangers  of  the 


Anne  Luther 

Star    in    "The    Lurking    Peril,"  Arrow's 
15-epl9ode  serial. 


Darling  .Now  Scenario  Editor. 

W.  Scott  Darling  is  now  scenario  edi- 
tor for  the  Christie  Film  Company,  hav- 
ing been  advanced  to  that  post  by  Al 
Christie  on  the  recent  acquisition  of 
four  new  scenario  writers  by  that  en- 
terprising firm. 

"Help"  is  Latest  Gale  Henry. 

The  title  of  the  latest  comedy  star- 
ring Gale  Henry  that  has  just  been 
completed  at  the  Bulls  Eye  studio  in 
Hollywood  is  "Help."  The  star  illus- 
trates her  idea  of  privileges  that  should 
be  allowed  a  modern  maid,  wherein  she 
entertains  her  friends  in  the  parlor  and 
otherwise  enjoys  herself  at  her  mistress' 
expense.  Billy  Franey  and  Hap  H. 
Ward  assist  in  making  the  story  amus- 
ing.   Tom  Gibson  directed. 


jungles  without  a  desire  to  see  these 
adventures?  And  this  desire  has  not 
alone  been  confined  to  the  younger  ele- 
ment," says  an  official  of  the  company. 
"And  in  the  presentation  of  this  serial 
story  the  producer  whisks  the  spectator 
into  a  strange  landy  among  strange 
people,  amid  a  long  series  of  adventures 
that  could  never  be  described  in  words 
as  it  can  be  shown  in  thrilling  motion 
pictures." 

To  get  the  desired  sensations  the  ani- 
mals were  permitted  to  attack  the  vari- 
ous characters,  of  course,  being  foiled 
at  the  danger  instant  by  the  interven- 
tion of  the  rescuing  performers. 
The  result  is  said  to  be  an  unusually 
.  realistic  and  sensational  story. 


Wig  Booking:  for  Christie  Films. 

The  Peerless  Film  Service  of  San 
Francisco,  of  which  E.  H.  Emmick  is 
head,  has  scored  again  with  Christie 
Comedies.  The  popular  brand  has  been 
booked  by  Ye  Liberty  Theatre,  Oakland, 
to  be  shown  with  the  newest  Mary 
Pickford  and  Douglas  Fairbanks  re- 
leases. This  is  a  first  run  theatre,  with 
advanced  prices.  As  each  feature  is  to 
run  nineteen  days,  this  makes  a  total  of 
thirty-eight  consecutive  days  for  the 
Christie  comedies. 


Robert  Whittier  in  Supreme  Serial. 

Following  their  new  plan  to  feature 
famous  screen  names  in  every  episode 
of  their  million  dollar  serial,  "The  Mys- 
tery Mind,"  Reeve  and  Grey  have  en- 
gaged Robert  Whittier,  known  in  this 
country  for  his  productions  of  Ibsen 
and  Russian  plays. 

Whittier  gained  his  training  abroad 
in  the  French  and  Italian  pantomimes. 
A  few  years  ago  he  toured  Europe  as 
a  co-star  with  Maurice  De  Feraudy, 
and  there  joined  the  Grand-Guignol 
Theatre,  where  for  three  seasons  he 
played  characters  dealing  with  mental 
derangement. 


Great  Interest  Being  Manifested 

in  Warners'  *Xost  City"  Serial 


710 


THE   MOVING   PICTURE  WORLD 


January  31,  1920 


The  Cohns  Offer  $100  for  Suitable 

Theme  for  a  Hall  Room  Boy  Comedy 


WERE  you  ever  broke?  This  is 
the  question  to  which  Jack  and 
Harry  Cohn,  producers  of  Hall 
Room  Comedies,  are  seeking  an  answer 
which  may  be  woven  into  a  story  for  a 
Hall  Room  Boys  Comedy.  For  the  best 
answer  to  this  question,  with  a  descrip- 
tion of  the  circumstances  and  details 
occurring  at  the  time  of  financial  em- 
barrassment, the  Cohns  are  willing  to 
pay  $100  according  to  an  announcement 
by  Jack  Cohn  this  week. 

"So  many  suggestions  as  to  what  the 
Hall  Room  B03S  should  do  ne.xt  have 
come  through  the  mail  in  recent  weeks." 
said  Jack  Cohn,  "that  we  have  decided 
to  pay  $100  for  the  best  suggestion,  if  it 
is  received  by  February  15.  All  sugges- 
tions should  be  confined  to  the  most 
ludicrous  circumstances  under  which 
the  writer  went  completely  'broke.' 
Everybody,  it  would  seem  through  the 
large  amount  of  mail  we  receive  weekly, 
offering  suggestions  for  stories  for  the 
Hall  Room  Boys,  Percy  and  Ferdie,  had 
at  some  time  in  his  life,  lived  in  a  hall 
bedroom  or  had  been  'broke'  under  hu- 
morous circumstances. 

"The  letters  submitted  should  describe 
a  situation  in  such  a  way  that  it  can  be 
woven  into  a  story  for  a  Hall  Room 
Boys  Comedy." 

To  date,  although  there  have  been 
but  ten  Hall  Room  Boys  releases,  their 
success  has  been  established  in  the  best 
theatres  all  over  the  United  States,  ac- 
cording to  Mr.  Cohn.  A  survey  of  all 
the  exchanges  handling  them  made  dur- 
ing -the  last  month  shows  that  their 
greatest  success  has  been  in  the  more 
important  houses  of  each  territory. 
Repeated  bookings  have  been  common, 
the  survey  showed,  and  exhibitors  are 
pleased  at  the  manner  in  which  they 
have  been  received  by  their  audi- 
ences. 

All  letters  should  be  addressed  to 
"The  Letter  Editor,  Hall  Room  Boys 
Photoplays,  Inc.,  1600  Broadway,  New 
York  City." 

The    current    Hall    Room    release  is 


"Neck  and  Neck,"  for  which  the 
scenarist  borrowed  his  theme  from  the 
idea  of  grafting  interstitial  glands  from 
executed  prisoners  into  the  anatomies 
of  others,  so  that  old  age  is'  held  at 
arm's  length,  and  the  blood  of  youth 
courses  once  again  through  the  pa- 
tient's veins. 


Henry  East  Directing. 

Henry  East,  formerly  connected  with 
Fox,  has  been  made  casting  director 
for  the  Gale  Henry  comedies  and  is  at 
present  busy  casting  people  for  the 
twenty-fifth  in  Miss  Henry's  series  of 
twentv-six  two-reelers. 


Heavy  Bookings  Reported 
on  "$1,000,000  Reward" 

THE  feature  serial  production, 
000,000  Reward,"  starring  Lillian 
Walker  and  made  by  Grossman 
Pictures,  Inc.,  at  the  Ithaca  studio,  has 
been  released  in  New  York  City  by  Ay- 
won  Film  Corporation  and  in  Boston 
and  New  England  by  the  Eastern  Fea- 
ture Film  Corporation. 

Reports  from  the  offices  of  Grossman 
Pictures,  Inc.,  are  to  the  effect  that 
orders  from  the  various  exchanges  for 
paper  and  accessories  on  the  serial  have 
been  particularly  heavy,  indicating 
widespread  bookings. 

Great  popularity  is  predicted  for  this 
serial,  which  has  an  excellent  cast  and 
fifteen   thrilling  episodes. 


Strong  Cast  Portrays 

Bacon's  "Blind  Love'* 

GERALD  F.  BACON,  whose  latest 
picture,  "Blind  Love,"  starring 
Lucy  Cotton,  supported  by  George 
LeGuere,  Thurlow  Bergen,  James  Cul- 
len,  Eduarde  Durand,  Lillian  Bacon  and 
Bert  Leigh,  was  recently  placed  on  the 
state  rights  market  for  distribution  by 
.•\ywon  Film  Corporation,  729  Seventh 
avenue,  gave  a  private  review  showing 
of  the  picture  on  Tuesday  morning,  at 
Miles  Projection  Room. 

Mr.  Bacon's  latest  production  is  a 
story  of  Max  Marcin's.  The  screen 
adaptation  was  made  by  Basil  Dickey, 
and  the  picture  was  produced  under  the 
personal  direction  of  Oliver  D.  Bailey, 
a  prominent  director  for  both  stage  and 
screen,  whose  best  known  productions 
for  the  silent  drama  was  represented  by 
"The  Whirl  of  Life,"  starring  Mr.  and 
Mrs.  Vernon  Castle  in  "The  Melting 
Pot." 


Supreme  Pictures  Officials  Noted 

for  Their  Past  Serial  Successes 


ITH  the  completion  of  more  than 
half  of  their  new  serial,  "The 
Mystery  Mind,"  starring  J. 
Robert  Pauline,  Reeve  and  Grey  an- 
nounce that  Supreme  Pictures,  Inc.,  will 
be  known  as  "The  House  of  Serials," 
and  that  believing  that  the  time  has 
come  to  inaugurate  a  new  policy,  the 
serials  made  by  them  are  to  be  produced 
by  men  whose  work  is  a  summary  of 
success  in  the  serial  field. 

The  men  bac'<  of  Supreme  Pictures 
have  been  closely  asociated  with  a  large 
number  of  serial  successes,  either  as 
authors  or  exploiters. 


A 


"It  Happend  in  Paris" 

AVhich  is  the  title  of  Tyrad's  feature,  a  Sarah  Bernhardt  presentation 
featuring  Madame  yorsl<a  and  W.  Lawson  Butt. 


The  new  plan  of  Supreme  Pictures  in- 
volves the  engagement  of  J.  Robert 
Pauline,  known  world-wide  as  a  hyp- 
notist and  scientist — and  also  an  ex- 
cellent actor. 

Secondly,  the  featuring  of  the  names 
of  prominent  actors  and  actresses  espe- 
cially engaged  for  each  episode,  such  as 
Violet  MacMillan,  Paul  Panzer,  Peggy 
Shaner,  Frank  Montgomery,  Robert 
Whittier,  Ralph  Locke,  Edward  Elkas, 
Irene  Blackwell,  Morgan  Thorpe,  Edwin 
Rogers  and  John  Smiley.  Others  will  be 
added  as  the  serial  progresses. 

Thirdly,  lavish  sets,  unusual  mechani- 
cal eflfects,  scientific  instruments  and 
machines  of  absolute  accuracy. 

.And  lastly,  a  real  story,  the  joint  work 
of  Arthur  B.  Reeve  and  John  W.  Grey. 

.Arthur  B.  Reeve  is  known  as  the  cre- 
ator of  the  "Craig  Kennedy"  stories. 
Reeve  is  said  to  be  responsible  for  the 
first  serial  thrills  of  intellectual  type. 
He  has  done  the  physical  thrills,  too. 
Some  of  his  serials  were  "The  Exploits 
of  Elaine,"  the  "Romance  of  Elaine" 
and  "The  House  of  Hate."  "The  Hidden 
Hand"  and  "The  Tiger's  Trail." 

John  W.  Grey  was  advertising  mana- 
ger, later  in  charge  of  publicity  for 
.\lutual  and  handled  many  successful 
.serials  for  Universal.  He  also  wrote 
and  directed  one-reel  productions. 

He  was  then  placed  in  charge  of  the 
exploitation  department  for  Internation- 
al. Later  he  became  head  of  the  scenario 
department  for  Pathe,  supervising  pro- 
ductions, among  them  many  serails. 

Connection  with  Pathe  brought  Reeve 
and  Grey  together.  Together  they  wrote 
"The  Master  Mystery"  and  "The  Grim 
Game"  for  Houdini;  "$1,000,000  Reward" 
for  J^illian  Walker;  "The  Carter  Case" 
for  Herbert  Rawlinson.  Their  new  seri- 
al, "The  Mystery  Mind."  is  being  pro- 
duced in  their  own  studio. 


January  31,  1920 


THE   MOVING   PICTURE  WORLD 


711 


Lane  Joins  Character  Pictures. 

Tamar  Lane,  for  the  past  year  associ- 
ated with  the  Selznick  company,  has 
joined  the  Character  Pictures  Corpora- 
tion in  the  capacity  of  manager  of  pro- 
duction, according  to  an  announcement 
from  the  offices  of  the  company. 

Though  still  in  his  twenties,  Mr.  Lane 
has  had  a  long  and  varied  career  in  both 
the  theatrical  and  picture  business  as 
motion  picture  editor,  exhibitor,  actor, 
scenario  writer,  publicity  man,  etc.,  and 
his  thorough  acquaintance  with  all  the 
different  phases  of  the  motion  picture 
game  fits  him  well  for  his  new  position. 


Schomer-Ross  Report  Territory 

Selling  Fast  on  *'The  Sacred  Flame 


Harry  Cohn  Leaves  for  West. 

Accompanied  by  Gladys  Clark  and 
Henry  Bergman,  the  vaudeville  team  of 
Clark  &  Bergman,  who  have  forsaken 
the  stage  for  the  movies,  Harry  Cohn, 
of  the  firm  of  Jack  and  Harry  Cohn,  pro- 
ducers of  Hall  Room  Boy  Comedies,  will 
leave  for  Los  Angeles  today  to  super- 
vise production.  While  Harry  Cohn  is 
handling  the  business  of  the  Hall  Room 
Boys  Photoplays,  Inc.,  on  the  Coast, 
Jack  Cohn  will  remain  in  charge  of 
aflairs  in  the  East. 


JUDGING  from  the  sales  now  pro- 
gressing on  'The  Sacred  Flame,' 
starring  Emily  Stevens,  we  will  have 
the  entire  territory  sold  before  very 
long,"  says  E.  S.  Manheimer  and  Agnes 
Egan  Cobb  handling  the  selling  end  of 
the  Schomer-Ross  business.  "We've 
shown  this  picture  to  every  type  of  state 
rights  buyer  and  they  agree  this  is  the 
type  of  production  that  draws  business 
because  of  its  deep  human  interest 
story." 

"Many  theatres  everywhere,"  says  a 
prominent  state  right  man,  "want  pic- 
tures with  smiles,  tears,  joy,  sorrow, 
emotional  stuff  with  a  smash  at  the  end 
that  sends  them  away  talking.  I  be- 
lieve that  'The  Sacred  Flame'  is  that 
character  of  picture.  It  picturizes  the 
struggles  of  a  school  teacher,  her  trials 
and  her  tribulations,  her  zenith  in  the 
engagement  to  marry  a  young  lawyer. 
Then  the  crash  that  holds  audiences 
until  the  end  when  it  lets  them  down 
easy  and  carefully  with  a  perfect  fin- 


Jans  Secures  ^'Nothing  a  Year** 

for  Second  Olive  Tell  Picture 


ish.  My  people  want  that  type  of  story 
because  it  tells  a  tale  of  everyday  hu- 
man beings." 

Director  Schomer,  who  has  many  suc- 
cesses to  his  credit,  says  it  brings  to 
the  public  the  entertainment  they  seek 
and  enables  the  theatre  man  to  hold  the 
picture  over  for  a  run  of  several  days 
"The  Sacred  Flame  brings  glimpses  of 
life  in  the  heart  of  New  York,  showing 
the  striking  contrast  between  the  upper 
ten  and  the  lower  masses  of  the  me- 
tropolis. 

Schomer-Ross  productions  have  now 
on  the  press  an  elaborate  campaign 
book  that  boasts  of  being  one  of  the 
most  complete,  original  and  unique  ad- 
vertising and  publicity  helps  issued. 

"We've  not  only  produced  a  picture 
that  gets  across  in  a  big  way,  but  we've 
doped  out  unusual  helps  in  advertising 
that  any  exhibitor  could  possibly  ask 
for,"  says  Mr.  Manheimer.  Complete 
accessories  in  the  way  of  a  full  line  of 
striking  posters,  lobby  displays,  heralds, 
slides,  specially  written  song  with  slides 
and  other  complete  helps  are  ready. 


rOW  that  work 


progressing  so 


satisfactorily  on  "Love  Without 
Question,"  the  first  production  of 
B.  A.  Rolfe  for  Jans  Pictures,  Idc,  Mr. 
Rolfe  anounces  that  "Nothing  a  Year" 
has  been  selected  as  the  second  vehicle 
for  Miss  Tell.  The  title,  it  is  under- 
stood, will  be  changed. 

"Nothing  a  Year"  is  a  novel  by  Charles 
Belmont  Davis,  brother  of  the  late  Rich- 
ard Harding  Davis  and  for  years  editor 
of  Collier's  Weekly.  He  entered  the 
literary  field  as  a  short  story  writer, 
branching  out  later  as  a  novelist  of  note. 
Dedinelates  Society. 

Mr.  Davis's  novel  deals  with  New 
York  society.  The  plot  is  said  to  be 
unique,  and  the  character  of  the  leading 
woman  unusual. 

In  selecting  this  novel  the  Jans  Pic- 
tures feel  that  they  are  offering  a  story 
with  a  distinct  public  appeal  and  one 
that  will  aid  the  box  office  receipts  of 
the  exhibitors.  The  scenes  give  the 
producers  a  chance,  it  is  claimed,  for 
the  presentation  of  lavish  sets  and  an 
expenditure  of  money  that  will  assure 
the  finished  production  to  be  one  of  the 
best.' 

In  the  film  version,  it  is  anounced,  the 
Hiystery  of  the  story  is  more  forcibly 
brought  out. 


tune's  Daughter,"  and  "Daughter  of  the 
Gods,"  and  will  appear  in  a  role  with  a 
society  background,  permitting  her  to 
wear  some  beautiful  gowns.  The  plot  is 
a  blending  of  society  life,  with  sea  ad- 
ventures, giving  Miss  Kellerman  the 
opportunity  to  display  her  aquatic  feats 
The  cast  is  now  being  engaged,  and 
the  entire  company  will  be  sent  to  the 
Hawaiian  Islands,  with  a  probable  trip 
to  Australia  and  New  Zealand.  The  in- 
teriors are  being  made  at  the  Brunton 
studios. 

In  order  to  help  in  the  exploitation, 
Mr.  Lesser  is  arranging  a  personal  ap- 
pearance of  Miss  Kellerman,  in  which 
she  will  tour  the  country  with  the 
ture  and  appear  in  a  prologue. 


pic- 


Lesser  Reissner  "Spoilers" 

in  New  York  Territory 

THE  Sol  Lesser  Exchange  announces 
that  the  Loew  Circuit  has  booked 
"The  Spoilers"  for  many  of  its 
houses,  starting  January  19  at  the  Stand- 
ard Theatre.  This  Rex  Beach  picture, 
starring  Wiliam  Farnum,  supported  by 
Kathlyn  Williams,  Thomas  Santschi  and 
Bessie  Eyton,  is  being  re-issued  in 
Greater  New  York  by  Sol  Lesser.  The 
Lesser  organization  sold  the  New  York 
state  rights  to  the  Noxall  Film  Co.,  of 
729  Seventh  ave.,  who  have  reported  a 
heavy  booking.  A  new  line  of  advertis- 
ing accessories  is  available,  and  many 
exhibitors  who  have  played  it  three 
and  four  times  are  arranging  to  play  it 
again. 


Chet  Franklin  to  Direct 

Annette  Kellerman  Film 

SOL  LESSER  announces  the  engage- 
ment of  Chet  Franklin  to  direct 
Annette  Kellerman  in  a  series  of 
pictures,  first  of  which  will  be  taken 
from  a  story  especially  written  for  her 
by  Bernard  McConnville,  who  recently 
adapted  such  successes  as  "The  Hood- 
lum" and  "Heart  of  the  Hills"  for  Mary 
Pickford. 

Chet  Franklin  has  directed  such  as 
Olive  Thomas,  Bessie  Love  and  Con- 
stance Talmadge. 

In  this  new  picture.  Miss  Kellerman 
■yi'xW  depart  from  stories  such  as  "Nep- 


A  Kiss  in  Time  Brings  Nine  or  So 

So  Chaplin  finds  in  "The  Jitney  Elopement,"  two-part  laugh  maker  released  by  Victor 

Kremer. 


712 


THE  MOVING  PICTURE  WORLD 


January  31,  1920 


An  Unusually  Extensive  Campaign 
Prepared  for  "Who's  Your  Servant? 


AN  unusually  extensive  exploitation, 
advertising  and  publicity  campaign 
is  announced  in  connection  with 
"Who's  Your  Servant?",  the  sensational 
photodrama  written  by  Julian  Johnson, 
the  well-known  motion  picture  critic. 

L.  L.  Hiller,  who  controls  the  world 
rights  to  this  picture,  declares  that  when 
the  picture  reaches  the  public,  one  of 
the  greatest  national  advertising  cam- 
paigns will  have  made  "Who's  Your  Ser- 
vant?" a  byword  in  homes  throughout 
the  country. 

A  sixteen-page  campaign  book  is  be- 
ing prepared.  It  will  be  in  four  colors 
and  contain  more  than  a  hundred  useful 
hints  as  to  how  to  put  this  picture  over. 
Every  help  has  been  compiled  from  a 
showmanship  angle.  The  book  is  illus- 
trated by  well-known  artists,  and  spe- 
cial attention  has  been  given  to  outdoor 
advertising,  lobby  displays  and  a  co-op- 
erative plan  sheet.  From  full  page  lay- 
outs to  teaser  ads  are  to  be  found,  and 
a  unique  mail  campaign  is  suggested. 

Another  book  containing  sixteen  pages 
of  news  of  the  picture,  printed  only  on 
one  side  of  the  sheet,  also  one,  two  and 
three-column  cuts. 

Advertising  Aids. 

"When  I  closed  the  deal  for  the  world 
rights,  I  was  asked  to  release  the  pic- 
ture at  once,"  says  Mr.  Hiller.  "Realiz- 
ing the  worth  of  the  production,  I  de- 
cided to  hold  it  until  the  campaign 
would  be  a  reality  and  it  will  be  several 
weeks  before  the  prints  will  be  given  to 
the  public. 

"There  will  be  more  than  twenty-five 
Other  accessories.  In  planning  the  cam- 
paign, I  employed  showmen  who  know 
how  to  exploit  this  picture.  The  books 
prepared  are  practical  and  I  predict  will 
revolutionize  this  form  of  salesmanship." 

The  settings  of  the  picture  afforded 
ample  material  for  effective  posters. 
There  is  a  twenty-four  sheet,  a  six, 
two  threes  and  two  ones,  also  two 
sets  of  beautiful  22x28  and  11x14  lobby 
display.  Also,  two  each  of  the  four, 
three  and  two  column  advertising  cuts, 
three  one-column  and  cuts,  and  six  one- 
and  two-column  scene  cuts. 

The  heralds  and  window  cards  are  in 
two  colors,  and  there  is  an  elaborate 
musical  setting.    Besides  the  co-oper- 


ative plan  sheet  there  are  blotters,  post- 
cards and  numerous  other  aids. 

In  preparing  "Who's  Your  Servant?" 
Mr.  Johnson  desired  a  strong  box  office 
attraction  and  based  on  his  experience, 
he  decided  that  the  servant  problem 
was  the  best  bet.  He  conferred  with 
the  police  department  heads  in  several 
of  the  largest  cities,  and  the  result  is 
said  to  be  a  picture  with  a  kick,  that 
does  not  hinge  on  the  impossible,  but 
deals  with  everyday  life. 

"You  cannot  pick  up  a  paper  without 
realizing  that  the  servant  problem  is 
one  of  the  crises  that  face  the  country. 
In  this  picture  you  will  find  things  that 
make  yon  sit  up  and  take  notice,  evils 
that  confront  you,  arguments  that  must 
be  settled,  and  in  fact  every  theme  bear- 
ing on  the  servant  problem." 


Ethel  Clayton  Reissues 

Handled  by  Jacob  Mills 

SPECIAL  attention  will  be  given  to 
the  editing  and  titling  of  all  Foun- 
dation Film  Corporation  releases, 
says  Murray  W.  Garson,  general  mana- 
ger of  the  company,  as  the  favorable 
comments  on  the  titling  of  "Blindness 
of  Youth,"  has  convinced  him  that  the 
editing  and  titling  of  a  picture  can  be 
made  as  strong  a  talking  point  as  the 
direction,  star  or  story. 

Mr.  Garson  believes  that  the  average 
audience  is  quick  to  detect  faulty  edit- 
ing and  titling.  The  titling  for  this  pic- 
ture as  well  as  the  editing  was  done  by 
Harry  Chandlee  and  William  B.  Lamb, 
who  are  at  present  at  work  on  two 
other  Foundation  features  scheduled  for 
early  release. 


Brandt  Reports  Intense 

Interest  in  "Confession" 

JOE  BRANDT,  who  has  just  returned 
from  an  extended  trip,  reports  that 
"Confession,"  in  the  territories  in 
which  it  has  been  sold,  is  playing  to 
unusually  heavy  business,  with  many 
return  dates.  He  also  reports  the  sale 
of  Canadian  and  Newfoundland  rights 


to  H.  Porter  Baldwin  of  Springfield, 
Mass.,  who  will  organize  at  least  two 
road  shows,  and  is  preparing  for  a  pre- 
tentious showing  in  Montreal  or  Tor- 
onto. ♦ 

The  Equity  Pictures  Corporation  of 
Michigan,  located  in  the  Film  Exchange 
Building,  Detroit,  has  also  bought  the 
rights  to  this  picture  for  Michigan. 

Mr.  Brandt  expects  to  leave  shortly 
for  an  extended  Southern  trip. 


Arrow  Is  Releasing  Two 

Art-O-Graf  Six  Reelers 

THE  new  six-reel  feature  released 
by  the  Arrow  Film  Corporation, 
formerly  titled  "The  Wolves  of 
Wall  Street,"  has  had  its  title  changed 
to  "Wolves  of  the  Street."  This  is  the 
feature  produced  by  the  Art-O-Graf 
Film  Company  and  features  Edmund  F. 
Cobb,  supported  by  Vida  Johnson. 

"Wolves  of  the  Street"  is  a  combina- 
tion Eastern  and  Western  feature.  The 
story  opens  in  Wall  Street  and  the  ac- 
tion deals  with  a  young  broker,  who 
later  is  called  West  to  quell  a  strike  ia 
a  mine. 

Edmund  F.  Cobb  was  born  in  the  West 
and  he  is  as  thoroughly  at  home  on  a 
horse's  back  as  he  is  in  a  dress  suit.  He 
is  also  said  to  have  exceptional  dra- 
matic ability. 

"Wolves  of  the  Street"  was  released 
January  15. 

"The  Desert  Scorpion"  is  another  six- 
reel  feature  which  also  stars  Edmund  F. 
Cobb.  This  feature  is  thoroughly  West- 
ern, and  the  action  takes  place  in  its  en- 
tirety in  the  West. 

This  feature  was  also  produced  by  the 
.•\rt-0-Graf  Company  and  was  directed 
under  the  personal  supervision  of  Otis  B. 
Thayer. 


Charles   Mackay  Joins  Jans. 

B.  A.  Rolfe  announces  that  Charle» 
Mackay  has  been  engaged  to  portray 
the  role  of  a  spiritualistic  country  doc- 
tor in  Jans  Pictures,  Inc.,  initial  pro- 
duction, "Love  Without  Question," 
adapted  from  C.  Wadsworth  Camp'» 
novel,  "The  Abandoned  Room." 

Mr.  Mackay's  wide  experience  in  the 
motion  picture  field  is  said  to  have  made 
him  particularly  adaptable  to  this  fan- 
tastic role. 


No,  "Who's  Your  Servant"?  Doesn't  Tell  How  Many  Apartment   Houses  Your  Cook  Owns 
We  can't  give  away  any  of  L.  I*  HlUer's  secrete,  for  he's  the  chap  handling  this  all-star  production. 


January  31,  1920 


THE   MOVING   PICTURE  WORLD 


715 


Covering  ''The  Coast''  News  Field 

By  A.  H.  Giebler 


Allan  Dwan  Will  Leave  Mayflower 

When  Present  Picture  Is  Finished 


ALLAN  DWAN,  director  of  "Soldiers 
of  Fortune"  and  "The  Luck  of  the 
Irish,"  for  the  Mayflower  Photo- 
play Corporation,  has  announced  that 
he  will  sever  his  contract  with  May- 
flower as  soon  as  the  production  he  is 
working  on  now  is  completed. 

Mr.  Dwan  will  begin  work  immediately 
on  his  initial  picture  as  an  independent 
producer  and  member  of  the  Associated 
Producers,  recently  formed  by  Dwan, 
Maurice  Tourneur,  Marshall  Neilan 
Mack  Sennett,  George  Loane  Tucker 
and  Thomas  H.  Ince.  Dwan's  announce- 
ment, which  is  made  on  the  heels  of  a 
denial  of  the  rumor  by  Isaac  Wolper, 
president  of  Mayflower,  comes  as  a  sur- 
prise, since  it  was  stated  at  the  time  of 
the  formation  of  the  "Big  Six,"  as  the 
Associated  Producers  are  called,  that 
each  member  of  the  organization  would 
complete  the  contract  he  was  then  oper- 
ating under  before  beginning  produc- 
tions under  the  new  plan. 

In  commenting  on  his  action  Mr. 
Dwan  says  that  his  relations  with  May- 
flower have  always  been  pleasant  and 
that  his  sole  reason  for  severing  his  con- 
nection with  them  is  that  he  is  very 
anxious  to  get  started  on  his  work  on 
the  Associated  Producers  schedule. 

Just  before  leaving  Los  Angeles  for 
the  East,  Isaac  Wolper,  president  of 
Mayflower,  reiterated  his  statement  that 
Dwan  was  not  going  to  leave  his  com- 
pany and  said  that  Dwan's  contract, 
which  is  said  to  extend  into  the  late 
summer  and  to  call  for  four  more  pic- 
tures, would  be  finished. 


Ray  Producing  Company  Formed. 

Charles  Ray  Productions,  Inc.,  is  the 
name  of  the  company  that  has  just  been 
organized  to  produce  the  Charles  Ray 
pictures  for  the  First  National  Exhibi- 
tors Circuit.  The  company  has  a  capital- 
ization of  $100,000  and  the  following 
officers  have  been  elected:  Charles  T. 
Ray,  the  star's  father,  president;  Rich- 
ard Willis,  first  vice  president  and  gen- 
eral manager;  A.  A.  Kidder,  secretary 
and  treasurer;  Gus  Inglis,  second  vice 
president.  These  officers,  together  with 
Charles  Ray,  comprise  the  board  of  di- 
rectors. 

Charles  Ray's  contract  with  Thomas 
H.  Ince  expires  on  February  1,  and  on 
March  1  production  on  the  first  of  the 
First  National  features  is  scheduled  to 
begin.  The  month  of  February  will  be 
spent  by  Ray  in  making  his  first  visit  to 
New  York. 

The  studios  formerly  occupied  by 
Jesse  D.  Hampton,  near  Sunset  Boule- 
vard, have  been  taken  over  by  the 
Charles  Ray  company.  Jerome  Storm, 
who  has  directed  all  the  recent  Ray 
pictures,  will  continue  to  direct  under 
the  new  management.  Players  will  be 
engaged  for  each  production   and  no 


stock  company  will  be  maintained. 
Several  stories  suitable  to  Ray's  type 
have  already  been  purchased,  and  Rob 
Wagner,  magazine  writer,  has  agreed 
to  write  a  number  of  comedy  dramas 
for  Ray. 


Sennett  Gets  Big  Offer. 

Mack  Sennett,  whose  comedy  feature, 
"Down  on  the  Farm,"  was  completed 
recently,  has  received,  through  E.  M. 
Asher,  his  personal  representative,  an 
offer  of  $250,000  for  a  half  interest  in 
the  production  from  a  group  of  San 
Francisco  business  men. 

Abe  Friedman,  a  member  of  the  Fried- 
man Furniture  Corporation,  of  San 
Francisco,  has  been  in  Los  Angeles  for 
the  past  week  in  the  interests  of  the 
capitalists  of  the  city,  who  seek  to  en- 
gage in  the  business  of  film  exploiting 
as  a  legitimate  investment  for  their 
capital. 

"Down  on  the  l-'arni"  is  a  five-reel 
super-comedy,  in  which  all  of  Sennett's 
most  expert  and  popular  players  take 
part.  Mr.  Sennett  has  the  offer  under 
consideration. 

Ince  Appoints  Lusk. 

Norbert  Lusk,  formerly  of  the  Gold- 


wyn  West  Coast  publicity  department, 
has  been  appointed  eastern  representa- 
tive of  the  Thomas  H.  Ince  publicity  de- 
partment and  has  established  offices  in 
the  Times  Building  in  New  York. 

Noted  Author  Visits  Doug. 

Winchell  Smith,  author  and  play- 
wright, with  his  wife,  is  a  visitor  at  the 
home  of  Douglas  Fairbanks  in  Beverly 
Hills.  Mr.  Smith  has  come  to  Filmland 
to  study  film  production  at  first-hand. 

Wolf  Heads  Trade  Board. 

Maurice  Wolf,  manager  of  the  Gold- 
wyn  exchange,  has  been  elected  presi- 
dent of  the  Los  Angeles  Film  Board  of 
Trade. 


To  Supervise  Morosco  Picture*. 

Will  M.  Ritchey,  who  for  two  years 
has  been  a  scenario  writer  at  Famous 
Players-Lasky  studio,  has  been  pro- 
moted to  the  position  of  supervising  di- 
rector at  the  Morosco  film  plant  on 
Occidental  avenue,  where  it  is  planned 
to  increase  production  activities  and  to 
keep  at  least  two  companies  at  work 
there  all  of  the  time.  Mr.  Ritchey  wrote 
the  scenarios  for  "Everywoman,"  a  re- 
cent Famous  Players-Lasky  feature,  and 
for  "The  Fighting  Chance,"  the  Robert 
W.  Chambers  story  now  in  course  of 
production  at  the  Lasky  plant. 

Tally  is  New  Kinema  Manager. 

Seymour  Tally,  son  of  T.  L.  Tally, 
proprietor  of  the  Broadway  and  Kinema 
theatres  and  vice  president  of  the  First 
National  Exhibitors,  has  been  made 
manager  of  the  Kinema  by  his  father, 
upon  the  resignation  of  George  Dumond, 
former  manager,  who  left  for  the  East 
imtnediately  upon  being  relieved  of  his 
duties.  Mr.  Dumond,  it  is  rumored,  will 
manage  one  of  the  Loew  houses. 

Seymour  Tally's  first  presentation  at 
the  Kinema  was  the  Anita  Stewart  pro- 
duction, "In  Old  Kentucky,"  which  was 
put  on  with  artistic  and  appropriate 
accompanying  features.  Young  Mr.  Tal- 
ly has  made  a  few  changes  in  the  tech- 
nical force  and  in  the  orchestra. 


"Society  Where  None  Intrude" 

Harry  Morey   enjoys   the   beauty   of  the 
Cumberlands  In  his  Vltagraph, 
"The  Birth  of  a  Soul." 


New  Studio  for  Glendale. 

The  Arts  Unit  Company,  a  concern  or- 
ganized for  the  purpose  of  erecting  a 
film  studio  to  rent  out  to  producers,  has 
leased  twelve  acres  of  land  in  Glendale, 
with  an  option  on  thirty  acres  more[ 
on  which  to  erect  the  proposed  studio! 

Frank  L.  Stobbs  is  trustee  for  the  com- 
pany and  states  that  construction  will 
soon  begin  on  the  studio  buildings. 

Aviator  Entertains  Flyers. 

Lieut.  O.  L.  Locklear,  star  of  "The 
Great  Air  Robbery,"  a  Universal  feature 
was  host  to  all  the  officer  and  enlisted 
men  of  the  Arcadia  Aviation  Feld  one 
evening  during  the  recent  run  of  the  film 
at  the  Superba  theatre.  Locklear  was 
an  army  flyer  during  the  war,  and  the 
Aviators  Night  was  arranged  through 
the  courtesy  of  Carl  Laemmle,  presi- 


716 


THE   MOVING   PICTURE  WORLD 


January  31,  1920 


dent  of  Universal,  who  was  in  Los  An- 
geles at  the  time,  and  Arthur  Wenzel, 
manager  of  the  Superba. 

Horseshoe  the  Admission  Ticket. 

T.  L.  Tally,  proprietor  of  the  Kinema 
and  Talley's  Broadway  theatres  in  Los 
Angeles,  inaugurated  a  novel  advertis- 
ing stunt  with  the  opening  of  the  new 
Anita  Stewart  feature,  "In  Old  Ken- 
tucky," at  the  Kinema  last  week.  All 
blacksmiths  living  in  the  city  or  suburbs 
were  admitted  free  to  the  show  upon 
presentation  of  a  horseshoe. 

Looking  for  Good  Features. 

Colvin  W.  Brown,  assistant  treasurer 
of  the  Clark  Cornelius  Corporation,  is 
in  town  paying  his  first  visit  to  West 
Coast  Filmland,  and  incidentally  is  on 
the  lookout  for  anything  good  in  the 
special  feature  line. 

New  Company  to  Star  Gloria  Joy. 

Little  Gloria  Joy,  who  has  just  finished 
a  part  in  a  Charles  Ray  picture,  will 
again  be  seen  as  leading  player  in  film 
features,  if  the  new  company  now  form- 
ing, .with  a  capitalization  of  $100,000, 
carries  out  its  plans.  Gloria  has  had 
vaudeville  and  other  oflFers,  but  she  pre- 
fers to  work  in  screen  plays,  and  stories 
suitable  to  her  age  and  talents  are  be- 
ing considered  for  her  by  Jack  Retlaw, 
business  manager  of  the  new  company. 


Dowling  to  Make  Tour  of  Exchanges. 

Pat  Dowling,  publicity  director  of  the 
Christie  studios  in  Hollywood,  will  soon 
leave  on  an  extended  tour  of  the  country 
to  visit  the  film  exchanges  that  are  dis- 
tributing the  output  of  the  Christie 
studios.  Pat  will  collect  valuable  data 
on  the  manner  and  method  of  presenta- 
tion of  Christie  films  in  the  various 
theatres  of  the  cities  he  visits. 


Promotion  for  Darling. 

W.  Scott  Darling,  prolific  scenario 
writer  of  the  Christie  studios,  has  been 
promoted  to  the  post  of  editor-in-chief 
of  the  scenario  department,  which  was 
recently  augmented  by  the  addition  of 
four  new  writers. 


Film  Explosion  Causes  Little  Damage. 

While  H.  McCollister,  moving  picture 
operator  for  a  theatre  on  North  Main 
street,  was  running  a  film  through  the 
projection  machine  on  the  night  of  Jan- 
uary 13,  the  film  exploded,  causing 
McCollister  to  be  burned  about  the  face 
and  hands  and  damaging  the  booth  and 
equipment  to  the  extent  of  about  $500. 
The  operator's  burns  were  not  serious 
and  no  damage  was  done  to  the  rest  of 
the  house. 


Tearle  to  Be  Starred. 

Conway  Tearle,  who  was  brought 
West  by  Harry  Garson  to  play  opposite 
Clara  Kimball  Young  in  "The  Forbidden 
Woman,"  has  now  been  elevated  to  the 
position  of  star  in  his  own  right  and  will 
be  the  featured  player  in  the  film  pro- 
duction of  Henry  Arthur  Jones'  drama, 
"Michael  and  His  Lost  Angel,"  which 
will  soon  be  produced  at  the  Garson 
studio. 


"PoUyanna"  at  Clune's 
Mary  Pickford's  first  offering  on  the 
United  Artists  program  has  been  secured 
by  W.  H.  Clune  for  a  pretentious  pres- 


entation at  Clune's  Auditorium,  begin- 
ning January  19.  Miss  Pickford  worked 
three  months  on  the  "Pollyanna"  pro- 
duction, and  those  who  have  been  for- 
tunate enough  to  see  a  pre-view  of  the 
picture  declare  that  she  has  made  a  100 
per  cent,  feature  of  it. 


Publicists  Elect  Officers. 

The  recently  organized  Studio  Pub- 
licists Association,  which  now  boasts 
seventeen  members,  held  a  meeting  last 
week  for  the  purpose  of  electing  officers. 
Capt.  E.  Walter  Huntington,  or  Brun- 
ton,  was  made  president;  Ham  Beall, 
vice  president;  Al  Risley,  of  the  Gale 
Henry  studio,  treasurer;  Emily  Squier, 
secretary,  and  Ted  Taylor,  of  Metro, 
editor  of  the  official  organ  of  the  associ- 
ation. 


Looking  for  New  Blood. 

Harry  Rapf,  western  production  mana- 
ger for  Lewis  J.  Selznick,  has  opened 
what  he  terms  a  "drive"  for  new  talent, 
both  in  stars  and  directors,  for  his 
organization.  The  work  of  each  player 
in  Selznick  productions  will  be  care- 
fully noted  and  analyzed,  and  if  any 
actor  or  actress  gives  sufficient  promise 
of  making  really  great  success  in  pict- 
tures,  he  or  she  will  be  given  an  op- 
portunity in  a  stellar  role  at  an  early 
date.  Directors  are  to  be  given  the  same 
chances,  and  if  the  result  justifies  the 
expectation,  the  "finds"  will  be  trained 
in  the  West  and  then  sent  on  to  New 
York. 


"Big  Six"  Plans  Studio. 

The  Associated  Producers,  which  in- 
cludes Thomas  H.  Ince,  Allan  Dwan, 
Mack  Sennett,  Maurice  Tourneur,  Mar- 
shall Neilan  and  George  Loane  Tucker, 
are  planning  to  build  a  studio  in  Glen- 
dale,  where  each  producer  will  have  his 
own  stages,  cutting  ro^m  and  offices, 
yet  will  be  in  close  connection  with  the 
other  members  of  the  association  at  the 
same  time.  Work  is  to  be  commenced 
on  the  new  plant  in  about  a  month. 


Gets  High  Film  Post  in  England. 

Edwin  Keller,  who  has  been  associated 
with  Grauman's  Theatre  for  the  past 


Wally  Van 

Supervising    director    Hallmarlc's  Benny 
Leonard  serial.     Will  produce  8lx 
big  comedy  dramas. 


year  and  a  half,  has  accepted  an  oflFer 
from  the  Provincial  Cinematograph 
Theatres,  Ltd.,  to  act  as  director  of  pro- 
jection for  their  chain  of  fifty  theatres 
located  in  England,  Scotland  and  Wales, 
with  headquarters  in  London.  Mr.  Kel- 
ler has  applied  for  passports  and  will 
leave  for  England  as  soon  as  they  are 
furnished  to  him. 


Ex-Bad  Men  Tell  Experiences. 

Al  Jennings  and  Emmett  Dalton,  fa- 
mous ex-bandits  of  the  South  and  Mid- 
dle West  and  now  motion  picture  stars, 
made  speeches  at  the  east  side  and 
central  jails  of  Los  Angeles  last  Sun- 
day, by  special  request,  to  take  the  place 
of  the  usual  Sunday  services  at  these 
institutions.  Al  took  for  his  theme: 
"You  can't  beat  the  game  and  you  can't 
get  by  the  law." 


Recovers  from  Sleep  Sickness. 

Hope  Loring,  well-known  scenario 
writer  of  Los  Angeles,  succumbed  to  the 
"sleeping  sickness"  or  "encephalitis 
lethargica,"  as  her  physician  calls  it,  on 
January  3,  remaining  in  a  semi-con- 
scious state  for  four  days,  during  which 
time  her  limbs  seemed  to  be  afflicted 
with  a  mild  sort  of  paralysis.  Miss  Lor- 
ing is  now  able  to  sit  up  and  is  on  a 
fair  way  to  complete  recovery  in  a  short 
time. 


Enter  "The  Silversheet." 

"The  Silversheet"  is  the  title  of  a  new 
magazine  that  is  to  be  launched  by  the 
Thomas  H.  Ince  studio,  under  the  editor- 
ship of  Hunt  Stromberg,  new  publicity 
director  at  the  plant.  The  magazine 
will  contain  editorials  by  the  expert 
writers  of  the  Ince  organization  and 
will  have  a  section  devoted  to  showman- 
ship and  exploitation,  as  well  as  light 
gossip  concerning  the  players  and  staff 
of  the  studio. 


Holubars  Return  from  Frisco. 

Allen  Holubar  and  his  wife,  Dorothy 
Phillips,  have  returned  from  a  visit 
to  San  Francisco,  where  they  spent 
the  holidays.  Mr.  Holubar,  who  has 
finished  cutting  the  newest  Dorothy 
Phillips  film  made  at  Universal  City, 
has  not  announced  his  intentions  as  to 
his  future  film  affiliations. 


Studio  Shots 

MARY  MILES  MINTER  will  move  from 
the   Morosco   studio    on  Occidental 
Boulevard  to  the  Lasky  studio  In 
Hollywood  to  film  her  next  Realart  pro- 
duction. 

M.  C.  Levee,  business  manager  of  the 
Brunton  studio,  has  returned  from  San 
Francisco  which  he  visited  by  motor  in 
the  interests  of  Brunton  productions. 

Madge  Kennedy  has  completed  "Two 
Cents  Worth  of  Humanness,"  for  Goldwyn, 
and  has  gone  to  New  York  to  make 
"Trimmed  with  Red." 

Mary  Pickford  took  a  two  weeks'  rest 
at  the  seaside  before  commencing  on  the 
film  production  of  J.  M.  Barrie's  "Hop 
O"  My  Thumb,"  for  United  Artists. 

Madlaine  Traverse  has  signed  a  new 
contract  with  Fox.  More  money  for  Mad- 
laine. 

Tom  Guise  plays  the  part  of  an  erratic 

old  colonel  in  Marshall  Nellan's  new  pro- 
duction. 

"The  Kentucky  Colonel"  company,  of 
National,  has  gone  to  Louisville,  Ky.,  to 
film  scenes  for  the  Ople  Read  story.  J.  H. 
Dowling,  Francis  McDonald,  Elinor  Field, 
Lloyd  Bacon,  Fred  Kohler,  Thelma  Salter 
and  Gordon  Griffith  are  the  players. 


January  31,  1920 


THE  MOVING  PICTURE  WORLD 


717 


Advertising  for  Exhibitors 

By  Epes  Winthrop  Sargent 


McCormick  Now  Trusts  to  Type 

to  Get  His  Message  Over  Clear 

ALTHOUGH  S.  Barrett  McCormick,  of  the  Circle,  Indian- 
apolis, has  always  used  type  to  get  over  the  major  por- 
tion of  his  message,  he  is  now  turning  to  type  faces 
for  his  titles.  His  hand  lettered  titles  were  always  a  close 
approximation  of  type  face,  but  now  he  uses  the  actual  type 
and  is  getting  away  from  much  drawing  and  is  using  almost 
no  hand  lettering.  One  of  his  best  campaigns  for  some  time 
was  that  for  'The  Virtuous  Vamp,"  which  lent  itself  unusu- 
ally well  to  the  carricatiure  treatment.  These  two  displays 
suggest  the  general  style  of  the  work,  the  copy  being 
changed  for  each  insertion,  though  the  same  copy  was  used 


Two  McCormick  displays  for  "The  Virtuous  Vamp."  Note 
the  absence  of  hand  lettering. 

more  than  once  by  fitting  it  to  another  cut  for  a  second 
paper.  A  clever  line  is  "The  Female  of  this  Species  is  more 
deadly  than  the  Bolshevist."   The  copy  was  all  written  in  a 


SucceM  CrowiM  the  First  PresentatSati 
In  America  of  the  Mammoth. 
CinemaW^oduction  of 

"IN  OLD  KENTUCKY" 


ANITA  STEWART 

M  "Madge" 


TIM  Balevad  Ajn«rlcan  PI«y 
Tint  Km  TTirUM  and  C>«ll(htad 
for  TMnty  Y«ar«. 


A  Pair  of  Four  Fifteens  Offering  a  Striking  Contract  in 
Handling. 

sprightly  vein  to  match  the  treatment  of  the  story,  and  it 
makes  you  want  to  see  this  innocent  young  thing  who  has 


so  deadly  an  effect.  An  even  more  marked  departure  from 
the  layout  is  found  in  the  advertising  for  "In  Old  Kentucky," 
for  which  practically  no  heavy  layout  work  was  done.  The 
two  designs  shown  are  each  four  fifteens.  One  has  no  draw- 
ing whatever  beyond  the  signature,  while  the  other  carries 
only  a  small  design  in  silhouette.  It  is  in  distinct  contrast 
for  one  is  heavier  with  type  than  usual  and  the  other  carries 
less  argument  than  we  have  ever  seen  Mr.  McCormick  use. 

This  is  all  in  line  with  the  present  tendency  toward  more 
type  and  less  layout.  It  is  no  longer  considered  that  a  pretty 
picture  will  sell  a  ticket.  It  will  help  to  draw  attention  to  the 
selling  talk,  but  it  cannot  do  the  work  alone,  and  the  leaders 
among  the  advertisers  are  all  turning  toward  the  type  display 
with  the  drawn  design  relegated  to  its  proper  place  as  an 
attractor.  The  drawings  for  "The  Virtuous  Vamp"  help  to 
sell  the  story,  for  they  supplement  the  talk,  but  it  is  only 
seldom  that  the  drawing  can  really  help  to  sell  and  we  seem 
to  be  coming  to  a  general  dropping  of  the  artist  to  his 
proper  place  in  the  scheme  of  things.  He  can  help,  but  he 
is  not  the  chief  factor  in  selling.  It  seems  to  be  the  dawn  of 
a  better  day  and  a  day  for  which  this  department  has  worked 
for  a  long  time. 

—P.  T.  A.— 

Stanley  Chambers'  Clever  Use  of 

Press  Book  Material  Ingenious 

STANLEY  CHAMBERS,  of  the  Palace,  Wichita,  Kansas, 
does  not  always  avoid  the  use  of  press  boom  material. 
In  three  of  the  four  samples  shown  he  uses  the  cuts 
supplied  by  the  exchange,  working  them  in  well  with  his  own 
display,  though  in  the  first  example  we  think  he  is  using 


SCARLEf  DAYS 

4  TALE  o*  m>  OWEN  mST 


.d«nlarit.,-Ar.d 
I,  ,11—.  loul,  ■*  ^'ll' 
'dud^'RUtord  Barth<4>M». 
Clurmo      5«r™ou».  Ctni 
DtmtUr,  Ralph  CrS*M  Mkd 


J 


An  HiUHoui  Farce  of  Nowlywodi 
that  kept  New  York  in  an  Uproar 
for  Two  whole  Year  


A  Pair  of  Displays  from  Stanley  Chambers. 

rather  too  much  cut  in  the  space  on  the  right;  a  three 
twelves  and  a  half,  he  is  using  more  cut  than  he  needs. 
Probably  it  was  all  that  he  could  obtain,  but  the  cut  is  muddy 


718 


THE  MOVING  PICTURE  WORLD 


January  31,  1920" 


Hints  and  Helps  from  Many  Hustlers 


and  we  do  not  think  that  it  would  sell  as  well  as  some  of  his 
own  snappy  sentences.  These  square  cuts  are  awkward,  at 
best.  They  do  not  work  well  on  the  smaller  spaces,  and  they 
do  not  fit  in  nicely  anywhere,  save  as  the  keynote  of  a  full 
page.  They  are  always  awkward  and  inflexible.  Compare 
the  arrangement  with  the  use  of  the  line  cut  on  the  right. 
Here,  rule  and  house  signature  are  so  handled  that  the  entire 
space  seems  to  be  a  part  of  a  single  design,  and  the  line  cut 
comes  out  much  better.  It  is  a  decidely  poor  specimen  of 
art  work,  but  it  serves  for  an  attractor,  which  is  all  that  is 
expected  of  it.  The  selling  is  all  done  on  the  Griffith  name, 
and  the  small  bank  of  type  in  the  lower  right  hand  corner. 

Mr.  Chambers  has  made  decidedly  ingenious  use  of  the 
material  at  his  comand,  but  he  did  not  have  very  good  mate- 
rial to  start  with.  It  is  not  always  possible  to  obtain  as  good 
an  effect  with  the  use  of  rule,  but  here  the  entire  space  is 
a  blended  display  and  not  some  type  and  a  cut.  The  second 
pair  of  spaces  offer  an  interesting  contrast,  threes  against 
fours,  with  the  threes  getting  the  better  chance.  Both 
spaces  are  twelves.  In  the  all  type  display,  every  word 
stands  out.  Every  line  sells.  A  picture  is  only  a  picture, 
but  a  type  line  is  an  argument.  The  top  bank  gives  the 
premise,  which  it  clinches  by  "His  Wife's  Friend,"  with 
Dorothv  Dalton,  jars  loose  the  greatest  problem  of  married 
life. 


if 


wUt  th«n? 

"Hi»  Wife's  Friend" 

Whb 

Dorothy  Dalton 


"TlM  floor  Wdk<r** 


SUrU  To<]ay-E.i4> ' 


prices,  two  different  throwaways,  three  styples  of  window 
cards  and  an  extra  lobby  display.  As  a  result  the  picture 
cleaned  up  for  two  days,  the  tradition  was  broken,  and  now 
Mr.  Klem  can  run  any  big  picture  two  days,  if  he  wishes, 
with  less  strenuous  advertising  methods.  The  start  is  the 
important  thing,  and  he  waited  until  he  could  turn  the  trick 
with  a  "sure-fire." 

—P.  T.  A.— 

Type  Titles  Give  Best  Display  for 

Newspaper  Work  on  Fast  Presses 

NINETY-\IXE  times  out  of  every  hundred  the  exhibitor 
who  uses  a  type  line  for  his  title  wins  over  the  man 
who  depends  upon  the  cut  title  to  get  his  wares  over. 
Here  are  two  displays  from  H.  G.  Ramsey,  of  the  Royal,  El 
Dorado,  Kansas.  Mr.  Ramsey  has  a  knack  of  putting  his 
displays  together  well,  but  in  these  two  spaces  for  Con- 
stance Talmadge  in  "The  Virtuous  Vamp"  he  gets  better 
results  from  a  two  elevens  than  he  does  from  a  three  twelves. 

J  THE       ^1      .Mi  '  R.  X.HOUSE  OF  FEATURES  1  > 

5  X  Vhouse  of  features  1  /  •  5   

Beware- 


RO  B  E  ILT 

ICK 


•AN 

ADVENTURE 
IN  HEARTS 


Thre«  PaJ*n»  of  Fate 


BiniuiiiiiiiiiiiiiiiiiiiiOoiitiiiiiiiiiniiiiiiDiiiiiiiiiMiiiiiiiiMiii!^^^^^^ 
A  Three  and  a  Four  Twelves,  in  Which  the  Three-column 
Space  Gets  the  More  Prominent  Display. 

The  Chaplin  reissue  is  "Shown  for  the  benefit  of  the  Sorry 
ones,  who  muffed  them  the  firs^  time  up,"  which  is  a  grace- 
ful line  for  a  reissued  series.  The  white  space  gets  far  more 
attention  in  the  paper  than  does  the  cut.  This  may  not  sound 
right  to  a  lot  of  old  timers,  but  it  can  be  easily  proven. 
Pick  up  any  issue  of  any  daily  paper  and  look  at  the  adver- 
tising displays.  You  will  find  that  those  surrounded  by  white 
space  show  up  better  than  a  majority  of  those  which  de- 
pend upon  a  cut  for  an  attractor.  This  is  not  invariably  true, 
but  the  exception  is  a  design  in  which  the  attractor  is  made 
to  fit  that  particular  advertisement  and  that  particular 
space.  Now  and  then  you  will  encounter  a  cut  so  happily 
designed  that  it  helps  the  type  talk,  but  in  a  majority  of  in- 
stances a  house  signature  beats  the  best  of  the  press  book 
cuts  for  getting  attention.  Of  course,  in  the  reproductions, 
the  white  space  does  not  get  the  proper  value,  for  its  en- 
vironment has  been  removed,  but  take  them  in  the  paper 
and  you  will  fiiid  that  white  space  is  better  than  the  blackest 
reverse  cut  ever  planned.  Mr.  Chambers  makes  ingenious 
own  type  displays.  He  must  think  so,  too,  for  these  are  in 
use  of  exchange  cuts,  but  we  think  he  is  at  his  best  in  his 
the  majority. 

—P.  T.  A.— 

Educated  His  Patrons  to  Two-Day  Runs 

George  Klein,  of  the  Felton,  Philadelphia,  has  been,  run- 
ning his  house  as  a  daily  change  theatre,  but  he  felt  that 
now  and  then  he  was  letting  some  good  money  get  away 
from  him  with  this  fixed  policy,  so  he  decided  to  break 
things  open  with  Mary  Pickford  in  "The  Hoodlum."  Some 
of  the   special  efforts  were  school  matinees  at  reduced 


These  Be  Vampish  Days 


Constance  Talmadge  \  | 
I 


{'The  Virtuous  Vamp' 


Thuradar  ukI  Friday 


.  MACLEAM&NAY,. 


THE  SWEETEST  VAMP  STORV  E\  EB  TOLD 

iMm»m»0M0maamammm0mma0aa»maMam00*0*»»»» 


Two  Displays  in  Which  the  Type  Title  is  Far  More-  Promi- 
nent Than  the  Larger  Cut. 

Could  he  have  gotten  a  good  black  on  the  reverse  cut,  this 
larger  display  would  have  come  up  better,  but  it  is  seldom 
that  newspaper  printers  get  a  really  black  impression.  The 
type  title  comes  up  much  better  in  the  announcement,  though 
in  the  reproduction  the  reverse  cut  will  show  to  better 
advantage  than  in  the  newspaper  original.  Mr.  Ramsey  is 
in  a  small  town  and  has  to  use  what  he  can  get,  but  he  could 
have  made  a  decided  improvement  by  sawing  off  that  larger 
cut  just  above  the  title,  nicking  the  edge  with  a  chisel,  soften 
ing  the  lines  with  a  file  and  getting  a  vignette  effect,  with 
the  title  in  good  strong  type  letters.  These  cuts  look  all 
right  in  the  press  book.  They  are  printed  on  flat  bed  presses, 
with  good  cut  ink.  They  look  great.  But  when  you  look  at 
a  press  book,  think  of  what  your  own  printer  will  give  you. 
Don't  take  chances.  Play  safe.  Trust  to  type,  and  then 
watch  what  type  he  gives  you. 

Send  Two  Dollars  Today  for 
PICTURE  THEATRE  ADVERTISING 
and  Make  Ten  Dollars  Tomorrow. 
MOVING  PICTURE  WORLD 

516  Fifth  Ave.,  New  York 
Schiller  Boildinr.  Chlcss*.  DL 
Wrirht  *  Callendcr  Baildinc,  La«  AnxslM.  Cal. 


January  31,  1920  THE  MOVING  PICTURE  WORLD 

Here's  a  New  Angle  on  Press  Book  Cuts 


Phil  Gersdorf  Has  Ideas 

About  Press  Book  Stunts 

PHIL  GERSDORF,  who  for  the  past 
five  months  has  been  doing  publicity 
for  the  Lynch  theatres  in  Jackson- 
ville, has  some  real  ideas.  It  is  fashion- 
able to  curse  out  the  press  book  stui¥ 
and  tell  how  utterly  useless  it  is.  Gers- 
dorf is  not  a  member  of  that  club.  The 
big  house  in  Jacksonville  is  the  Arcade, 
with  1,700  seats,  and  the  feature  runs 
a  seven  day  week.  As  the  town  ha.?  a 
white  population  of  only  60,000  and 
there  are  a  number  of  houses,  it  takes 
hustle  to  get  them  in  in  sufficient  num- 
bers to  make  a  week  run  pay. 

Of  course,  the  population  of  the  town 
is  in  excess  of  100, OOO,  but  the  remainder 
of  the  census  is  colored  and  down 
south    the    whites    and    blacks    do  not 


SCOmtMlilSION 


A  Near  Full  Page  from  Jacksonville 

patronize  the  same  houses,  so  only  the 
white  population  counts.  When  he  first 
went  down  there  Mr.  Gersdorf  used  the 
four  page  color  section  employed  by  his 
predecessor,  getting  a  full  four  pages 
all  for  the  house,  as  was  shown  some 
time  ago  in  this  department. 

But  the  publisher  of  the  Times-Union 
had  never  read  the  fable  of  the  goose 
that  laid  the  golden  eggs.  Each  time 
a  section  was  used,  the  price  was  in- 
creased slightly  and  when  the  paper 
vve.nt  from  a  seven  to  an  eight  column 
size,  with  an  advance  in  the  space  rate 
as  well,  the  house  gave  up  the  idea  of 
the  special  section.  Now  Mr.  Gersdorf 
uses  a  full  page  for  his  Sunday  display 
and  if  he  can  cheat  a  little  and  make  it 
only  seven  columns  wide  and  not  quite 
a  full  page  deep,  he  saves  a  little  extra 
money  that  way  without  sacrificing  any 
of  the  display  for  a  near  full-page  will 
give  the  effect  of  a  full  page  about  nine 
times  out  of  ten,  and  the  tenth  time  the 
full  page  is  used. 

He  wanted  a  full  page  for  Fairbi'.ks 
and  the  press  book  did  not  include  a 
full  page  design,  but  that  did  not  worry 
Gersdorf.  He  got  his  full  page  just  the 
same,  only  it  was  not  quite  a  full.  It 
makes  a  good  showing  and  has  all  of 
the  selling  value  of  a  full  while  it  is  not 
billed  at  the  full  page  price.  ,  And  there 


was  no  bill  for  art  work  on  the  display, 
either.  Mr.  Gersdorf  went  through  the 
press  book  and  found  a  three  column 
mat  which  would  do  very  well  except 
for  its  size  and  the  fact  that  there  was 
an  ugly  panel  at  the  top  for  the  hou.^e 
announcement.  It  was  not  a  par- 
ticularly good  example  of  helpful  cut 
work,  but  it  suited  his  purpose.  He 
marked  off  the  useless  panel  at  the  top, 
had  the  lower  bank  mortised  to  let  in 
his  own  story  and  he  had  as  good  a 
display  as  though  he  had  paid  an  artist 
for  a  special  design.  If  you  will  com- 
pare the  press  book  design  with  the  full 
page  you  can  see  just  how  it  was 
worked. 


No.  CDS— Prise  TO  cenu 
Thrc«-columii  newspaper  advertisement 

The  Press  Book  Design  from  Which  the 
Page    Was  Made. 


In  the  reproduction  the  reduction  of 
both  cuts  gives  them  equal  value  and 
the  contrast  does  not  show  up  as  well, 
but  the  full-page  really  looks  better  than 
the  original,  for  the  lines  are  enlarged 
to  proportion  and  give  a  bold  effect 
which  adds  to  the  strength  of  the  draw- 
ing. A  number  of  other  spaces  are  sent, 
which  show  equally  good  work  on  copy, 
and  it  is  copy  which  counts  on  any  ad- 
vertisement. Reliance  is  not  placed 
wholly  on  the  newspaper  spaces. 

Hobart  Bosworth  in  "Behind  the 
Door"  is  advertised  with  a  folder,  the 
front  showing  a  door  with  "What  is 
behind  the  door?"  This  portion  of  the 
page  is  cut  to  give  upon  the  third  page 
on  which  is  printed  the  advertisement 
of  the  film.  The  pages  are  stapled  to- 
gether to  force  the  reader  to  "open" 
the  door  in  order  to  arrive  at  the 
mystery.  A  card  throwaway  for  "The 
Lottery  Man"  carries  in  large  letters 
"Save  this  ticket,"  adding  that  it  en- 
titles the  holder  to  purchase  seats  for 
the  Arcade. 

It  is  a  mild  sort  of  sting,  but  not 


enough  of  a  sting  to  have  a  bad  effect, 
and  the  legend  will  insure  a  more  care- 
ful reading  of  the  card.  Another  card 
plays  up  Houdini's  thousand  dollar  chal- 
lenge and  is  backed  by  selling  talk  for 
the  film.  Mr.  Gersdorf  started  with 
Terry  Ramsaye  at  the  Rialto  and  went 
to  Jacksonville  by  way  of  Detroit  and 
the  Majestic.  He  seems  to  be  a  comer. 
—P.  T.  A.— 

H.  A.  Albright  Employs 

Pen  and  Type  Together 

Here  are  two  displays  from  H.  A. 
Albright,  of  the  American,  Butt.  Mr. 
Albright  in  speaking  of  the  Harold 
Lloyd  space  writes:  "You  may  think 
I  was  shooting  over  my  head,  but  I  am 
figuring  on  future  business  from  Lloyd." 


Two  Four  Fifteens  from  H.  A.  Albright. 


We  would  have  felt  disappointed  in  Mr. 
.'\lbright  had  he  not  played  up  Lloyd. 
Advertising  is  primarily  to  fill  the  house 
with  the  current  show,  but  advertising 
which  stops  there  is  incomplete.  Mr. 
Albright  knows  that  he  will  have  a  ser- 
ies of  Lloyd  comedies.  He  knows  that 
by  making  a  big  splash  on  the  first  one, 
he  can  keep  on  doing  a  big  business 
with  smaller  spaces  later  on.  He  knows 
that  the  money  spent  is  an  investment 
against  the  future.  He  knows  that  it 
will  pay  better  to  feature  Lloyd  in  his 
new  series  than  to  waste  the  major  por- 
tion of  the  space  upon  a  star  already 
widely  advertised  and  who  should  bring 
in  the  money  on  past  performances  if 
she  will  bring  in  any  money  at  all. 

Mr.  Albright  goes  further  and  booms 
the  house.  He  takes  a  line  to  tell  that 
the  .American  is  the  only  house  showing 
first  run  Paramount  pictures.  He  takes 
another  to  tell  that  the  American  has 
the  only  Wurlitzer  organ  in  town.  He 
does  not  say  the  others  are  entirely 
without  merit,  but  merely  makes  the 
inference.  All  of  this  helps  the  house. 
And  note  that  although  Mr.  Albright  is 
his  own  artist,  he  does  not,  on  that  ac- 
count, figure  that  the  drawn  design  is 
the  only  thing  that  will  advertise.  He 
is  an  advertising  manager  as  well  as  an 
artist  and  he  plans  his  spaces  to  get  the 
greatest  legibility  with  type.  He  knows 
how  to  combine  art  work  and  type  to 
get  the  fullest  and  best  effect. 

It  is  something  very  few  have  mas- 
tered. The  only  thing  we  do  not  like 
about  the  space  is  the  "Now  going  on" 
in  the  top  of  the  panel.  It  is  a  slightly 
awkward  phrase  and  applies  more  to 
sales  than  to  shows.    "Now  showing" 


720 


THE  MOVING  PICTURE  WORLD 


January  31,  1920 


How  to  Combine  Cut  and  Type  in  Display 


would  be  better,  or  "Showing  today," 
or  any  similar  phrase  which  suggests 
exhibition.  We  like  better  the  "Tonight, 
tomorrow,  Monday,  Tuesday"  in  the 
other  display.  This  is  more  definite  and 
covers  the  ground  more  fully.  For  a 
last  day  alone  "Last  showings"  would 
be  better. 

—p.  T.  A.— 

Grauman's  Model  Displays 

It  is  becoming  almost  a  mark  of  in- 
competence to  use  a  full  drawn  design 
in  a  large  space.  The  leaders  among  the 
big  advertisers  are  all  turning  to  type 
to  get  the  message  over,  just  as  S.  Bar- 
ret McCormick  has  done  ever  since  he 
started.  Here  is  an  exceptionally  good 
display  from  Grauman's,  Los  Angeles, 
where  they  have  mastered  the  trick  to 
perfection  and  turn  out  a  combination 
of  type  and  drawn  design  that  is  as 
good  as  any  sent  in.  You  cannot  get 
away  from  the  title,  but  if  you  want 
the  message,  there  it  is  in  type,  easily 
read  and  clearly  displayed. 


A  Pretty  Example  of  a  Combination  Ad. 

We  are  using  a  lot  of  the  Grauman 
stuff  because  these  spaces  are  good 
models  to  study.  It  is  not  saving  money 
to  have  the  entire  ad  lettered  out  to 
avoid  the  cost  of  notching.  The  space 
costs  money  and  if  you  can  put  it  to 
better  use  at  a  small  cost  for  nothching 
or  mortising,  the  money  is  well  spent, 
since  you  get  so  much  more  in  return 
for  your  space  in  the  legible  type  faces. 
Old  traditions  die  hard.  It  took  nearly 
five  years  to  persuade  managers  that 
Old  English  was  not  the  most  desirable 
face  for  card  announcements,  but  today 
you  seldom  see  that  obsolete  face.  Per- 
haps in  time  we  shall  have  no  more  all 
hand  lettered  species.  May  that  day 
come  soon! 

—p.  T.  A.— 

Pictorial  Full  Page  Is 

a  Fort  Wayne  Attractor 

LARGELY  pictorial  was  the  cam- 
paign of  the  Jefferson,  Fort 
Wayne,  Ind.,  to  get  over  "Blind 
Husbands."  This  picture  appeals  to  the 
class  who  are  more  surely  appealed  to 
tliicugh  the  ey.',  and  the  u;e  of  tliis 
Sunday  page  started  a  campaign  in 
which  the  succeeding  advertisements, 
each  a  two  tens,  picked  up  a  single  one 
of  the  incidents  to  elaborate  upon.  The 
srraller  cuts  were  press  book  material 
and  the  full  page  was  apparently  re- 
drawn from  these  illustrations.  It  makes 
a  good  form  of  display  for  a  sensation 
picture  in  that  it  tells  the  high  lights 


plainly  and  simply.  This  play  is  above 
the  class  sold  purely  on  pictorial  ap- 
peal. It  can  be  sold  with  all  types,  but 
it  can  best  be  sold  to  type  and  picture 
readers  through  the  arrangement  used 


A  Full  Page  from  Fort  Wayne 

here,  the  pictures  appealing  to  the  melo- 
drama lovers  and  the  text  to  those  who 
seek  a  mind  appeal. 

Too  few  exhibitors  realize  this  mat- 
ter of  medium.  They  do  not  know  that 
some  pictures  are  better  advertised  on 
the  bill  boards  than  in  the  newspapers. 
They  do  not  know  that  with  others 
poster  advertising  is  largely  a  loss. 
They  do  not  realize  that  the  cheap 
crowd  can  best  be  brought  in  with 
paper  and  the  more  intelligent  with 
type  argument,  and  if  they  have  gone 
this  far  they  do  not  understand  that 
some  pictures  need  to  be  advertised 
by  every  means  at  command.  What  to 
do  and  how  to  do  it  is  a  nice  science 
and  not  mere  guesswork. 

—p.  T.  A.— 

Half  Pages  Common  for 

the  Saginaw  Franklin 

BECAUSE  he  did  good  business, 
H.  W.  Irons  very  naturally  thinks 
that  his  advertising  gets  over.  It 
requires  no  Sherlock  Holmes  to  make 
such  a  deduction,  but  we  don't  blame 
Mr.  Irons  for  being  proud  of  his  work. 
He  has  an  advantage  in  that  most  of 
his  Sunday  spaces  are  cross  pages  close 


IFRAPSIKLIIMI: 

rOD  A.  Y 

• 

^           VAM/'IXC  IS  AN  AR 

Constance  Tajm 

A  Cros*  Page  Tens  from  H.  W.  Iron* 

to  halfs.  He  has  plenty  of  room  to 
work  in,  so  he  escapes  one  handicap, 
yet  on  the  other  hand  he  is  under  the 


necessity  for  filling  these  big  spaces,, 
and  a  lot  of  advertisers  would  stuff  a 
half  page  so  full  of  space  that  the  ink 
supply  would  give  out. 

Mr.  Irons  has  the  right  idea  and  he 
keeps  his  spaces  open  and  pleasant  to 
look  upon.  He  does  not  seem  to  have 
to  worry  about  space  bills.  He  used 
the  steps  idea  for  Olive  Thomas  in 
"Upstairs  and  Down"  and  he  took  about 
28  additional  inches  in  which  to  build 
the  steps,  for  this  space  rose  fourteen 
inches  across  the  page.  This  display 
for  "A  Virtuous  Vamp"  is  all  press  book 
stuflf  and  Mr.  Irons  claims  credit  only 
for  the  layout,  but  we  think  he  has 
obtained  an  unusually  good  effect  from 
stock  material.  More  original  in  his 
twelves  for  "When  the  Clouds  Roll  By." 
On  the  left  he  uses  a  line  of  personal 
recommendation  and  on  the  right  he 
tells  about  the  play.  He  gets  the  double 
effect  of  house  guarantee  and  the  sell- 
ing pull  of  the  story.  He  tells  them 
it  is  good  and  what  it  is  all  about. 

Outside  of  taking  the  film  on  a  house 


FRANKLIN  I  ^  T^"""^ 


FRANKLIN 

Listenl 


The  Greatttst 

Flood 
Since  the 


^o-x  WHEN  THE  CLOUDS  , 
5  ROLL  BY" 


A  Cross  Page  Twelves  Nicely  Planned 

to  house  canvass  we  do  not  see  what 
more  he  needs  to  do.  Mr.  Irons  is  a 
bit  extravagant  in  the  use  of  his  space, 
but  if  you  can  afford  to  take  large 
spaces  it  carries  a  distinct  moral  effect, 
and  a  half  page  is  almost  as  good  as  a 
full  in  this  respect. 

—p.  T.  A.— 

Art  Work  in  a  Press  Booklet 

The  press  book  gotten  out  by  the 
W.  H.  Productions  for  "The  Lost  Bat- 
talion" is  an  unusually  sightly  publica- 
tion. It  is  printed  in  blue  on  white 
stock  with  red  ornamentation,  to  get 
the  national  colors,  and  it  is  not  only  a 
pretty  issue,  but  it  offers  some  good 
exploitation  suggestions  as  well,  which 
is  not  always  the  case  where  a  majority 
of  the  effort  is  put  into  the  art  work. 
Here  the  art  work  is  made  to  carry  the 
advertisement,  which  is  a  departure 
from  the  usual  order. 


IF 


it  pays  to  advertise  why  not 
advertise  right.   Get  a 
PICTURE  THEATRE 
ADVERTISING 

and  have  a  hundred  press 
agents  on  your  staff. 


January  31,  1920  THE   MOVING   PICTURE   WORLD  721 

Watch  for  Coal  Carts  on  This  Stunt 


Press  Stunt  Wrecked  Coal  Supply 

and  Mob  Wrecked  the  Press  Stunt 


BEFORE  you  work  a  press  stunt,  be 
careful  to  consider  its  effect  upon 
the  coal  supply.  R.  S.  Ballantyne, 
of  the  Moon,  Omaha,  had  a  fine  idea  for 
a  press  stunt,  but  he  is  threatened  with 
a  suit  for  a  ton  and  a  half  of  coal  and 
knows  he  must  pay  for  a  smashed 
wagon ;  but  still  he  smiles.  The  stunt 
cleaned  up,  and  if  that  coal  truck  had 
not  crossed  his  path  in  the  dark  of  the 
moon  all  might  have  been  well. 

He  wanted  to  launch  "When  the 
Clouds  Roll  By"  and  felt  that  a  Fair- 
banks picture  needed  appropriate  jazz, 
so  he  proceeded  to  jazz.  He  hired  a 
truck  which  he  decorated  with  cut-outs 
and  banners.  Attached  by  strings  to  the 
truck  were  about  a  thousand  inflated 
gas  balloons,  each  with  a  cloth-paper 
tag  good  for  admission  to  any  matinee 
other  than  Saturday  and  Sunday. 
Aboard  the  truck  were  gas  tanks,  an- 
other thousand  tagged  balloons  and  six 
musicians.  Behind  the  truck  was  a  rab- 
ble of  small  boys,  each  chartered  at  the 
cost  of  one  ticket  to  carry  sandwich 
signs. 

Good  Until  the  Coal  Came. 

The  idea  was  that  as  the  truck  rolled 
down  the  street  the  musicians  were  to 
make  a  more  or  less  melodious  noise 
while  the  balloon  men  inflated  the  tiny 
gas  bags  and  turned  them  loose.  Then 
the  populace  was  supposed  to  chase  the 
balloons  until  they  came  back  to  earth 
and  rescue  the  ticket. 

All  would  have  gone  well  had  not  the 
truck  happened  to  pass  a  two  ton  coal 
wagon.  Just  as  one  of  the  aerial  argo- 
nauts floated  off  the  truck  a  small  boy 
snatched  a  lump  of  coal  and  hit  the 
gas  bag  with  deadly  aim.  The  balloon 
promptly  came  to  earth.  The  small 
boy  did  not  get  the  ticket  it  carried,  but 
he  did  get  some  more  coal  and  so  did 
a  few  hundred  other  kids.  By  the  time 
the  truck  was  a  block  away  every  kid 
in  Omaha  was  on  its  trail  with  his 
pockets  filled  with  coal,  and  every  time 
a  balloon  rose  it  was  a  target  for  half 
a  hundred  sharpshooters.  A  coal  driver 
was  bewailing  a  loss  of  a  ton  and  a 
half  of  coal  while  lumps  of  coal,  poorly 
aimed,  showered  upon  the  show  truck 
and  made  the  workers  wish  for  tin 
hats. 

Worse  Than  the  Trenches. 

The  men  on  the  truck  decided  that 
the  war  was  over  and  they  were  not 
expected  to  keep  up  hostilities  without 
proper  bomb-proof  shelter,  so  they 
checked  the  coal  shrapnell  by  the  sim- 
ple expedient  of  sending  up  no  more 
balloons. 

Thereupon  the  kids  went  over  the 
top.  If  no  balloons  went  up,  they  were 
willing  to  go  after  the  balloons.  They 
swarmed  aboard  the  truck  and  did  not 
wait  for  the  toys  to  be  inflated.  They 
took  them  as  they  were  and  the  truck 
made  record  time  back  to  the  theatre 
where  what  was  left  of  the  balloon 
flotilla  was  sent  up  from  the  balcony 
over  the  entrance  with  each  supporting 


post  guarded  by  a  husky  with  a  stout 
club. 

These  got  a  fair  start  for  there  was 
no  more  coal  in  sight,  and  they  floated 
all  over  the  city,  carrying  their  freight 
of  passes,  and  served  to  advertise  the 
stunt  as  originally  intended.  They  were 
supposed  to  stay  up  for  fiye  Jiours' 
and  many  of  them  escaped  far  beyond 
the  city  limits. 

Each  ticket  was  printed  up  "A  tip 
from  the  clouds.  'Wait  'til  the  Clouds 
Roll  By.'  Good  for  one  admission  to 
any  matinee  except  Saturday  or  Sunday. 
Moon  or  Muse." 

Cost  Little,  Brought  Much. 

The  cost  of  the  stunt,  apart  from  the 
tickets,  was  about  $60  and  Mr.  Ballan- 
tine  got  more  than  that  in  the  space 
he  won  for  the  miscarriage  of  the  idea. 
The  story  as  it  broke  was  far  beyond 
his  fondest  hopes,  and  got  the  whole 
town  laughing — except  the  owner  of  the 
coal.  The  original  stunt  was  a  good 
idea,  but  the  unexpected  denouement 
was  a  ten  times  winner. 

Another  good  idea  was  a  jumping 
jack  figure  of  Fairbanks  so  arranged 
that  it  seemed  to  climb  up  and  down 
a  chain  suspended  from  the  huge  moon 
which  serves  as  the  sign  for  the  house. 
Two  small  boys  who  were  told  that 
their  free  tickets  would  not  be  good  if 
the  figure  did  not  keep  busy,  supplied 
the  motive  power  more  cheaply  than  an 
electric  motor.  A  simple  eccentric 
movement  gave  motion  to  the  arms  and 
legs. 

Made  a  Disappointment 

Bring  a  Large  Profit 

MAKING  an  extra  profit  out  of  a 
disappointment  was  a  simple 
stunt  for  the  Walnut,  Cincinnati, 
when  the  censors  refused  to  pass  the 
attraction  they  had  booked  for  a  week. 

It  was  late  Friday  afternoon  when 
word  was  received  that  the  feature  had 
not  been  passed.  The  picture  was  ad- 
vertised to  open  Sunday.  The  First 
National  Exchange  was  notified  to  send 


any  good  print  not  working,  and  Satur- 
day afternoon  word  was  received  that 
Constance  Talmadge  in  "A  Virtuous 
Vamp"  was  being  sent. 

It  was  too  late  to  change  the  Sunday 
ads  and  the  Saturday  papers  were  al- 
ready off  the  press.  The  lobby  was 
changed  and  on  the  screen  a  slide  was 
run  reading:  "In  order  to  keep  faith 
with  our  patrons  we  have  gone  to  heavy 
expense  to  provide  you  with  a  stellar 
attraction  in  place  of  the  one  we  ex- 
pected to  have.  We  have  not  had 
time  to  notify  the  public  that  it  is  here. 
Will  you  please  tell  your  friends  your 
candid  opinibn  of  this  picture." 

Evidently  many  did,  for  the  house 
played  to  overflows,  and  a  lobby  sign 
was  sprung  "If  you  can't  get  inside  this 
week,  don't  feel  disappointed,  we  have 
another  First  National  attraction  next 
week."  This  was  repeated  in  the  daily 
advertisement  with  the  addition  of  the 
title — Mary  Pickford  in  "Heart  o'  the 
Hills." 

It  all  seems  very  simple,  but  it  took 
thought  to  make  money  out  of  a  disap- 
pointment. 


Couldn't  Keep  His  Keys  But — 

THIRTEEN  of  the   sixteen  Omaha 
houses  which  run  serials  booked 
"The   Adventures    of    Ruth,"  the 
'athe-Ruth  Roland  serial,  and  it  seemed 
to   be   up   to  William   Prosser,   of  the 
Muse,  to  do  something  if  he  wanted  to 
nake   business.     He   worked    the  "lost 
kry"  stunt  to  the  extent  of  150  keys  and 
ot  76  back  the  first  day,  promptly  "los- 
ing" them  again.    The  first  episode  was 
m  for  three  days  and  the  keys  were 
orn  smooth  through  repeated  findings. 

Pathe  Dempsey  Poster  Is 

Going  to  Sell  Tickets 

PATHE  specializes  on  pictorial  dis- 
plays, especially  for  serials,  but  the 
24-sheet  put  out  for  the  new  Jack 
Dempsey  serial  is  good  even  for  Pathe 
and  should  prove  a  ticket  seller.  It  is 
strong  in  drawing  and  color  and  will 
attract  attention  as  far  as  it  can  be 
seen.  It  will  be  widely  posted  by  the 
Pathe  Exchange  and  should  prove  the 
best  selling  poster  they  have  brought 
out. 


722 


THE   MOVING   PICTURE  WORLD 


January  31,  1920 


This  Art  Department  in  an  Envelope 


United  Artists  Revives  an  Old  Idea 

With  New  and  Useful  Improvements 


REVIVING  an  idea  originally  em- 
ployed by  another  company  two 
or  three  years  ago,  the  United 
Artists  Corporation  is  issuing  a  press 
sheet  which  gives  both  mats  and  cuts  for 
the  small  town  exhibitor  and  some  art- 
ists' drawings  for  those  who  prefer  to 
make  their  own  layouts.  Formerly 
these  were  issued  on  a  sheet  of  photo- 
graphic paper,  which  accounts  in  part 
for  the  lack  of  success,  since  it  is  not 
easy  to  handle  the  photographic  print 
in  the  mails  on  the  drawing  board.  The 
United  issues  these  drawings  as  a  part 
of  the  regular  press  sheet  and  not  as  a 
supplement.  They  can  be  cut  and  pasted 
without  fear  of  spoiling  the  gloss  or 
cockling  the  print. 

In  the  layout  for  "Pollyanna,"  for  ex- 
ample, there  is  a  large  head  of  Miss 


An  Original   Drawing   for  "Pollyanna," 
About  Seven  by  Eleven  Inches. 

Pickford  with  an  ornamental  lettering 
below.  This  can  be  used  entire,  or  the 
head  or  the  lettering  alone  may  be 
worked  in  connection  with  some  other 
sketch.  There  are  two  legends  carry- 
ing the  star's  name  and  one  with  the 
title,  so  that  a  choice  is  afforded.  Where 
an  entire  layout  is  given,  with  a  mortise, 
a  table  shows  the  depth  in  various  col- 
umn widths. 

How  It  Works. 

Take,  for  instance,  the  front  page 
drawing,  which  shows  Miss  Pickford's 
head  with  the  legend  below.  The  ori- 
ginal is  seven  and  a  half  inches  wide. 
Being  drawn  to  proper  scale,  the  lines 
will  coarsen  if  enlarged  and  reduce  if 
a  smaller  size  is  indicated.  Whether 
the  cut  goes  up  or  down,  the  lines  are 
still  properly  proportioned  to  the  size 
of  the  drawing.  A  single  column  re- 
duction will  give  a  close  eflfect,  but  an 
enlargement  will  still  further  emphasize 


the  bold  open  drawing.  Of  course,  the 
reproduction  will  close  in,  but  the  ori- 
ginal is  a  clean  piece  of  drawing. 

In  a  Newspaper. 

This  same  drawing  was  used  as  the 
foundation  of  a  display  in  Boston.  Here 
the  Boston  idea  of  black  splotches  threw 
out  the  lettered  name.  The  cut  was 
pasted  on  to  a  card  and  a  new  design 
drawn  below  for  the  display.  Two  lit- 
tle birds  were  also  added  to  further 
break  the  white  space — for  Boston  shud- 
ders 3t  the  bare  idea  of  an  uninked  sur- 
face. 


:i3 

ther 


15 

MS 


The  Same  Cut  of  Miss  Pickford  Made 
the  Foundation  of  a  Single  Column 
newspaper  Display. 

This  reduced  the  art  work  of  the  Bos- 
ton house  to  straight  lettering,  and 
considerably  cut  down  the  bill,  while 
enhancing  the  effect.  It  shows  a  practi- 
cal utilization  of  the  idea.  It  works 
better  where  a  larger  space  is  used,  but 
it  is  practical  for  a  single  column. 

.•\  more  novel  departure  was  using  the 
same  cut  for  a  press  book  mat.  Here  a 
copy  of  the  first  design  was  pasted 
down.  A  second  piece  of  paper  was 
pasted  over  this,  cut  to  give  the  window 
effect.  Then  the  sash  was  drawn  in,  the 
background  inked  and  the  other  details 
of  the  window  added.  With  a  little  work, 
a  second  cut  had  been  developed  from 
the  first.  Many  house  managers  already 
use  the  press  boo'<  cuts  for  their  own 


A   Press    Book   Cut   Using   the  Drawn 
Face  as  the  Basis  for  an  Entirely 
New  Design. 


layouts,  but  they  are  hard  put  to  it,  at 
times,  to  get  just  what  they  want,  since 
the  large  layouts  are  generally  planned 
as  a  whole. 

The  merit  of  the  United  scheme  is 
merely  that  these  displays  are  especially 
made  for  this  use.  You  can  get  an  entire 
head  and  not  part  of  a  head  cut  off  by 
lettered  text.  Care  is  also  taken  to  see 
that  the  sheets  sent  out  are  clean,  that 
they  may  be  utilized.  They  are  on  dead 
surface  paper  instead  of  coated  stock, 
so  can  be  worked  in  better,  and  are  thin 
enough  to  lie  on  the  sheet  without 
scraping. 

Not  to  Displace  Cuts. 

The  idea  is  not  to  reduce  the  cut  and 
mat  service,  for  this  is  needed  by  a 
great  majority  of  the  exhibitors.  The 
cuts  and  mats  are  still  provided  for  the 
man  who  either  cannot  afford  or  has 
not  the  time  to  get  local  engraving  done. 
This  is  purely  a  supplemental  service, 
designed  to  assist  the  first  run  houses. 

In  most  layouts  prepared  by  exhibitors 
the  figure  work  is  apt  to  be  weak.  The 
artists  can  swing  lettering  and  land- 
scapes, but  is  weak  on  faces  and  figures. 
Here  a  single  drawing  is  placed  at  the 
disposal  of  the  local  man  in  its  most 
convenient  form. 


Used  Eelephants  to  Boom 

His  Goldwyn  Pictures 

E:.EPHANTINE  is  the  exploitation 
used  by  L.  B.  Remy,  of  the  Gold- 
wyn exchange  at  Dallas,  Texas. 
For  the  past  four  months  the  two  ele- 
phants with  the  Gentry  Dog  and  Pony 
show  owned  by  Ben  .^ustin  and  Jake 
Newman,  friends    of  Mr.    Remv.  have 


One  of  the  Goldwyn  Elephants. 

been  doing  their  parades  with  blankets 
lettered  with  an  advertisement  for  Gold- 
wyn pictures.  The  message  has  been 
carried  all  over  the  route  of  the  show 
in  Texas,  Arkansas  and  Oklahoma.  As 
the  show  makes  even  the  small  towns 
where  general  publicity  is  not  apt  to 
penetrate,  the  exploitation  his  been 
worth  while.  This  seems  to  'je  the 
first  instance  of  a  tent  show  helping  the 
local  picture  houses. 


Qhe  BIG  ONE 


in- 


ME  1 


(A.da,pta-tion  Scenurio  hu 
CHARLES  BBXIAZNTT 


Pictures 


JURYS  IMPERIAL  PICTURES.  Ltd, 
Great  Britain.      Sir  William 

MUNDUS  FILM,  Pails.  Exclus 


/  /nlilce  and  more  astounding  than  anything 
Li  this  supreme  artiste  has  ever  done. 

Its  a  great  super^feature  that  carries 
more  thrills  to  the  reel  than  any  five 
ordinary  features. 

Its  story  revolves  around  the  career  of 
a  celehrated  London  and  Paris  dancer. 
It  TV^iU  sth  the  h^art  of  the  most  indifferent. 
Heel  follows  reel  swiftly  powerfully  with 
the  dramatic  situations  culminating  in  a 
smashing  climate. 

^^jhe  foremost  ^Actress  of  the  sta^e  and  screen 


in  I.A.It.\V"yiyIES 


STRONGER  DEATH 


Corporation 


Exclusive  Distributors  tlirougliout 
Jury,    MarLaging  Director. 

ive  ContirLerLtal  Distributors. 


Directed  in  7  ahsovhing  acts  by 
HEUBERT  BI^CHE 


hould  sKe  many  this  man 
slie  Kates  so  much  to  sHeld 
the  man  she  loves  ? 

This  is  just  one  of  the 
tense  j^^amatic  situations 
in  this  superl) 


NAZIMOVA 

can  handle  such  a  hig'  moment  ! 
"Your  "Patrons  are  tdaitin^  Jvr  it ! 

CUetro 


January  31,  1920  THE   MOVING   PICTURE  WORLD 

He  Counted  on  600,  hut  He  Drew  800  In 


Thirty-six  People  Failed  to  See 

''The  Hoodlum''  in  Trescotts  Town 


INTENSIVE  advertising"  is  a  phrase 
much  overworked,  but  when  a  man- 
ager can  play  to  an  even  800  people 
in  a  town  of  836,  "intensive"  is  the  very 
word  to  be  used.  I.  H.  Trescott,  of  the 
Pictureland,  Livonia,  N.  Y.,  is  the  man 
to  hang  up  this  record  and  what  he  in- 
tended to  be  a  kindly  deed  proved  that 
a  good  intention,  like  virtue,  carries  its 
own  reward. 

Mr.  Trescott  saw  Mary  Pickford  in 
"The  Hoodlum"  in  Buffalo.  He  was 
keen  for  it,  but  when  the  First  Na- 
tional Exchange  told  him  the  price  he 
felt  a  little  shaky.  He  wanted  it,  but  it 
would  take  600  admissions  to  put  him 
in  the  clear  and  he  figured  that  he 
would  have  to  cut  the  corners  pretty 
close.  Then  he  saw  the  picture  again 
and  booked  it.  He  was  willing  to  stand 
a  loss  if  necessary  to  give  his  patrons 
a  treat.  An  800  town  cannot  support 
many  big  shows,  but  the  town  had  been 
nice  to  Mr.  Trescott  and  he  was  willing 
to  reciprocate.  He  booked  it  for  two 
days. 

Tilling  the  Soil. 

Then  he  went  home  and  got  busy.  He 
was  willing  to  take  a  loss  if  he  had  to, 
but  he  was  not  going  to  have  to  if  he 
could  help  it.    He  was  willing  to  go  to 

Loud  Speaking  Telephone 

Works  Big  for  Ballyhoo 

NEW  YORK  fakirs  are  using  a  loud 
speaking  telephone  to  attract  at- 
tention to  their  store  "pitches." 
The  same  thing  can  be  made  to  work 
for  picture  houses  and  would  prove  in- 
finitely effective  for  a  short  time.  Any 
telephone  company  can  put  up  an  in- 
strument. This  can  be  placed  in  the 
lobby  on  traveled  streets,  with  a  con- 
cealed speaker  to  do  the  lecture.  If  the 
phone  is  concealed  behind  a  gauze 
screen,  the  source  of  the  voice  makes 
the  stunt  a  real  mystery. 

Where  the  house  is  oflf  the  traveled 
line  the  same  idea  can  be  used  in  some 
vacant  store  window  "downtown,"  or  a 
hook-up  can  be  arranged  with  any  large 
store,  the  lecturer  dividing  his  an- 
nouncements between  the  theatre  and 
the  store.  The  installation  requires  lit- 
tle preparation,  and  if  it  can  sell  "slum" 
on  New  York's  busiest  thoroughfares,  it 
can  sell  tickets  anywhere  between  the 
two  oceans. 

Atlanta  House  Attracts 

with  Animated  Lithos 

REALIZING    that    action  tremend- 
ously    multiplies      the  drawing 
power    of    an    advertisement,  J. 
Greene    MacKenzie,    of    The  Picture 
House,  Atlanta,  Ga.,  does  wonders  with 
a  small  motor  and  simple  mechanism. 

One  animated  poster  which  attracted 
much  attention  for  "Daddy  Long-Legs," 
the  First  National  Pickford  attraction, 
was  made  from  the  fishing  three  sheets. 
A  cut-out  was  made  with  loose  arms. 


the  mat  with  Lady  Luck,  but  he  wanted 
to  have  a  good  grip  when  the  clinch 
came. 

He  got  out  a  throwaway  telling  about 
the  film.  Then  he  added  his  personal 
endorsement  and  dropped  a  remark  that 
those  who  could  not  come  the  first  night 
could  make  it  the  second  day.  He  fig- 
ured that  Daddy  might  have  to  stay 
home  with  the  baby  while  Mother  came 
and  get  his  turn  the  next  night. 

Then  he  put  fifteen  boys  out  with  in- 
structions to  see  that  one  of  his  cir- 
culars was  placed  into  the  hands  of  every 
householder  in  Livonia.  He  told  the 
boys  to  ring  the  doorbell  and  wait  until 
someone  came  and  then  hand  in  the 
bill  with  the  remark  "It's  the  biggest 
picture  that  was  ever  shown  in  Livonia." 
When  the  kids  reported  back  he  ques- 
tioned them  as  to  what  the  people  said 
and  made  certain  his  instructions  were 
carried  out. 

He  worked  other  stunts  with  paper  and 
lobby  display  and  then  he  waited. 

The  first  night  388  persons  paid  admis- 
sion for  the  two  showings.  That  looked 
like  better  than  his  necessary  600  on 
the  two  days,  but  the  second  day  they 
got  busy  talking  and  412  people  planked 
their  money  down  on  the  box  office  shelf, 
and  Mr.  Trescott  put  on  the  smile  that 
was  deservedly  his. 


and  a  real  fishing  rod  was  fastened  to 
the  hands.  An  idler  lever  attached  to 
the  arms  ran  on  a  cam  which  was 
notched  to  give  a  jerking  motion  sug- 
gestive of  a  bite,  then  a  smooth  sur- 
face raised  the  pole  and  permitted  it 
to  be  lowered  again  into  the  water, 
which  was  represented  by  a  small  gold- 
fish globe  in  which  a  weighted  cellu- 
loid boy  doll  stood  upright  as  the  game. 


Another  display  showed  the  star  at  the 
blackboard,  a  more  simple  eccentric 
giving  the  motion  of  writing.  Between 
the  cam  and  the  eccentric  almost  any 
simple  action  may  be  imitated  and 
these  vivified  figures  work  wonders  in 
store  windows. 

Attractive  Wagon  Is  Used 
for  Novelty  Street  Display 

IF  it's  worth  while  to  use  a  perambu- 
lator advertisement,  it's  worth  while 
to  have  the  best  is  the  theory  of 
the  management  of  the  Park  Theatre, 
Boston,  the  home  of  the  Pararaount- 
Artcraft  Super-Specials.  Parading  the 
streets  of  the  Bean  City  heralding  the 
attractions  at  the  Park  Theatre  is  an 
old-time  circus  parade  wagon.  That  is, 
it  may  have  been  old-time  once,  but 
now  it  is  spic  and  span  with  red  and 
blue  paint  and  glistening  with  gold  dec- 
orations, reminiscent  of  its  palmy  days 
with  the  "greatest  show  on  earth." 

In  place  of  using  paper  or  cloth  signs; 
which  are  never  able  to  stand  hard 
weather,  the  Park  management  has  the 
wagon  panels  painted  on  oil  cloth.  If 
there  happens  to  be  a  one-sheet  litho 
which  may  be  used  as  a  cut-out,  this  is 
carefully  pasted  on  the  oil  cloth.  The 
entire  sign  rs  then  given  a  coat  of 
varnish,  which  protects  it  from  the  rain, 
snow  and  mud.  Each  morning  the  en- 
tire wagon  is  carefully  cleaned  by  the 
driver  with  a  damp  cloth.  A  number 
of  theatre  perambulators  which  tour 
the  streets  of  Boston  present  a  sorry 
sight  from  contact  with  the  weather, 
but  this  cannot  be  said  of  the  Park  The- 
atre advertisement.  Sleigh  bells  on  the 
harness  help  call  attention  to  the  dis- 
play, so  unless  one  is  deaf  and  blind 
they  cannot  fail  to  note  ''what's  what" 
at  the  Park  Theatre. 


It's  easy  to  advertise.  Have  something 
to  say  and  then  say  it  so  it  can  be  read. 


A  Veteran  of  the  Saw«Iu*t  Trail 

An  old  circus  wa&on  now  refurnished  for  use  as  a  perambulator 
by  a  Boston  Manager. 


724  llll-:    MOVINC]    I'lCTURE    WORLD  January  31,  1920 

//  Yoli  Don't  Like  Your  Lobby,  Change  It 


I'uhlishei's  Tio-llp  lor 

"Her  Elephant  Man" 

Willi  llu-  lOlllpll-l  11)11  ol  "I  Iff  I'llc- 
pliaiit  Mail."  the  scicoii  version 
1)1  I'carl  Doles  licll's  circus  story 
111  which  Shirley  Mason  makes  her 
ilebiit  as  a  l-'ox  star,  the  exploitation 
inechanisin  has  started  with  a  will. 

Ill  adtlilion  to  the  attractive  press- 
sheet,  llio  lithograph  stock  and  the 
paper  designed  hy  men  who  know  the 
circus  and  circus  billing,  Robert  M. 
AlcHridc  &  Co.,  who  published  the  book, 
are  arranging  with  l""o.\  l-ilin  Corpora- 
tion to  tie-iip  with  the  lilm  producer 
on  the  release  of  (he  picture. 

In  every  lirst-run  city  McHride  & 
C'o.  plan  to  bring  before  the  booklovers 
a  bio-  drive  on  "Her  Klephant  Man" 
throuKh  the  medium  of  leading  book 
storo  and  <lepar!ment  stores. 

.Xttractive  window  cards  and  one- 
sheets  will  be  used  by  this  combina- 
tion of  lilm  producer  and  book  i)iib- 
lisher.  and  a  new  edition  of  "ller  b'le- 
phanl  Man"  is  now  en  route  to  many 
cities. 

Lobbv  All  Dressed  Up 

to  Advertise  "Jubilo" 

BL'll.l)IN(i  a  sh.ick  i>\er  tlie  lobby 
was  an  idea  which  put  "jubilo" 
over  big  at  the  Colonial,  Seattle. 
The  cut  gives  the  details  of  the  exit  side 
of  the  lobby,  the  dtior  being  back  of 
that  portion  where  the  figure  is  lean- 
ing against  the  bush.  The  effect  of 
the  display  was  better  than  the  photo- 
graph suggests,  for  a  rtashligbt  cannot 
do  ju>ticc  to  perspective  and  coloring. 
The  false  lobby  seems  to  be  getting 
more  popular  lately,  perhaps  a  return 
to  the  days  when  the  entire  lobby  was 
masked  in  by  one  and  three  sheets.  It 
is  elTective  if  done  only  occasionally, 
but  care  must  be  taken  to  comply  with 
the  tire  laws  or  there  are  apt  to  be  vio- 
lations recorded  against  the  bouse.  The 


belter  plan  is  to  center  attention  on 
Ibe  box  ollice  and  let  the  rest  of  the 
lobby  remain  as  it  is.  .\\\  oddly  dressed 
box  olVice  will  often  sell  many  addi- 
tional tickets.  The  suggestion  of  extr.i 
elfort  carries  with  it  the  suggestion  of  a 
specially  good  lilm  offering. 

This  Is  a  Winner  for 

Snow-Hound  Attraction 

BIS  lines  over  routes  wlure  Iraiis- 
|)orlalion  is  not  of  the  best,  and  by 
means  of  bob-sledges  has  proved 
to  be  a  protitabic  sort  of  exploitation 
for  a  motion  picture  theatre  by  Man- 
ager A.  April,  of  the  Rex  Theatre  at 
tienesco,  N.  Y.  Mr.  .\pril  broke  all  bouse 
records  at  the  Kex  with  this  idea,  even 
after  deducting  the  costs  of  the  eleven 
sledges  used  for  the  purpose. 

He  advertised  the  innovation  as  a 
.leries  of  sleigh  rides  in  conjunction  with 
a  showing  of  the  "most  pleasing  pic- 
ture ever  produced."  lie  employed 
newspaper  space  to  make  the  announce- 
ment of  what  routes  the  "bobs"  would 
run  and  the  ►pproximatej  time  they 
would  pass  certain  corners.  There  was 
live  feet  oC  snow  on  the  ground  and 
sleigh  ritling  was  at  its  height.  On 
the  opening  night  Mr.  April  had  his 
"bobs"  out  early,  the  horses  on  each 
carrying  many  deep  toned  bells,  suf- 
ficient to  attract  attention  even  on 
streets  which  were  crowded  with  the 
snow  vehicles.  On  both  sides  of  each 
bob  were  painted  banners,  reading: 

"Hop  aboard.     We're  bound   for  the 
Rex  Theatre  to  see  Mary  Pickford  i 
"Daddy   Long  Legs,"  the  most  pleasing 
picture   ever  produced." 

He  raised  prices  for  the  run  of  the 
picture,  so  that  his  top  was  fifty  cents, 
yet  he  was  unable  to  accommodate  tbc 
crowds  the  "bobs"  brought  in,  in  addi- 
tion to  the  patronage  which  his  news- 
paper advertising  had  brought  him.  The 
popularity  of  the  sleigh  rides,  however, 
bad  convinced   Mr.  April   that   he  can 


crowd  his  theatre  at  any  time  by  em- 
ploying them  again  when  he  books  a 
special  attraction  when  the  locality  is 
snowbound. 

"The  Westerners"  Still 

Strong  When  Exploited 

lienjamin  U.  Hampton's  "The  West- 
erners" took  Minneapolis  by  storm 
again  last  week.  Long  before  its  pre- 
sentation Minneapolis  folk  were  re- 
galed with  the  thrilling  and  entertaining 
powers  of  the  Stewart  Edward  White 
story  in  newspaper  teaser  advertising 
and  through  other  publicity  mediums. 

With  the  aid  of  Phil  Reisman,  Hod- 
kinson  manager  at  Minneapolis,  tie-ups 
were  arranged  with  three  of  the  largest 
department  stores  in  the  Northwest. 
The  show  windows  used  by  the  book 
departments  of  Donaldson's,  Dayton's 
and  Powers'  department  stores  were 
the  choicest  on  the  avenue.  Mr.  White's 
popularity  as  an  author  was  evidenced 
l)y  the  large  number  of  sales  during  the 
campaign,  and  the  popularity  of  the  pro- 
duction was  attested  by  Manager 
Rosen's  statement  that  it  shattered  all 
records  for  receipts  in  the  history  of  the 
house,  including  the  days  when  the 
Unique  was  the  most  popular  vaudeville 
theatre  in  Minneapolis. 

Mr.  Rosen,  who  arranged  the  displays 
in  the  department  stores,  devised  a  gor- 
geous and  attractive,  "front  of  the 
house"  show  on  "The  Westerners."  The 
Unique  lobby  was  decorated  with 
specially  made  cut-outs  from  a  score  of 
powerful  scene  stills.  In  the  centre  Mr. 
Rosen  had  a  brilliantly  illtlmined  por- 
trait of  Steward  Edward  White  and 
surrounding  it  were  large  pictures  of 
Roy  Stewart,  Mildred  Manning,  Wilfred 
Lucas,  Robert  McKim  and  Frankie  Lee, 
the  boy  star.  The  youngster  was  given 
special  mention  in  all  Unique  advertis- 
ing with  the  result  that  many  of  the 
weekday  afternoon  performances  and 
the  Saturday  matinee  were  attended  by 
hundreds  of  school  children. 

Specially  devised  heralds  of  the  Hod- 
kinson  release  had  a  hand  in  attracting 
a  record  attendance.  These  accom- 
panied a  circular  letter  describing  the 
Black  Hills  of  Dakota,  where  the  story 
is  laid,  and  the  rush  for  gold  that  in- 
spired it. 


How  a  Stage  Hook-Up 

Helped  Screen  a  Play 

BEX.TAMIX  CAPLON,  Goldwyn's 
publicity  man  in  Washington,  fell 
upon  easy  lines  when  "Jubilo,"  with 
Will  Rogers,  was  launched  in  Washing- 
ton. The  song  Jubilo  is  used  in  the 
musical  comedy,  "She's  a  Good  Fellow," 
which  was  shown  in  Washington  co- 
incidentally  with  the  first  screen  show- 
iii.C,  and  a  big  hook  up  for  the  theatre 
and  screen  was  arranged  in  the  window 
of  the  largest  music  store.  The  phono- 
graph record  was  also  used  to  the  limit 
and  Mr.  Caplon  was  "in  soft." 


The  World's  Classified  advertising  is  a 
(/"li  t  and  low-priced  infans  to  business  end. 
hiiy.  sell  or  exchange  something^  Thafs 
tin  cffectii-e  method,  as  hundreds  can 
testify. 


Change  Your  Lobby  with  Your  Bill 

How  the  Coloiiiiil,  So!ittlo,  Cliansod  ihi-  house  front  to  advertise  "Jubtlo." 


January  31,  1920  THE    MOVING    PICTURE   WORLD  725 

Look  Below  for  an  Old-fashioned  Front 


Street  of  Many  Colors  Forms 

the  Detroit  Great  White  Way 


DETROIT  has  a  street  unique  in 
the  history  of  showmanship  in 
Monroe  avenue,  which  leads  in  a 
few  short  blocks  from  the  heart  of  the 
business  district  to  those  rookeries 
where  dwell  the  manual  workers  in  the 
great  automobile  works.  Locally  the 
quarter  is  known  as  "Little  Italy,"  but 
the  squalid  sector  houses  a  score  of 
nationalities  from  the  slums  of  Europe. 

Here  showmanship,  as  it  is  generally 
understood,  does  not  hold  good  in  its 
principles.  Many,  if  not  most,  of  these 
men  and  women  speak  little  or  no  Eng- 
lish. To  them  the  appeal  of  the  best  in 
pictures  is  wholly  lost.  They  want  only 
two  classes  of  entertainment,  the  com- 
edy and  the  vivid  melodrama,  and  they 
select  their  entertainment  from  the 
posters  since  they  cannot  read  the  le- 
gends. 

The  man  who  would  sell  entertain- 
ment on  Monroe  avenue  must  offer 
lights  and  color.  He  cannot  offer  fea- 
tures. As  a  rule  the  house  with  the 
brightest  lights  or  the  gaudiest  pic- 
tures gets  the  night's  business,  the  over- 
flow going  to  the  house  having  the  next 
best  display,  and  so  until  the  pleasure 
seekers  have  been  accommodated. 

About  the  Limit. 

No  one  understands  this  angle  bet- 
ter than  L.  H.  Gardner,  of  the  Royal, 
a  Kunsky  house  in  the  very  heart  of  the 
district.  He  also  manages  the  Liberty 
and  Garden  theatres,  but  the  Royal  is 
the  one  which  keeps  him  thinking  and 
thinking  hard. 

Recently  he  ran  Chaplin's  "A  Day's 
Pleasure"  for  a  four-day  stay,  and  he 
knew  that  the  name  of  Chaplin  was 
magic  to  this  territory,  for  they  all  know 
him.    The  only  problem  was  to  give 


him  the  fullest  publicity.  How  it  was 
done  the  cut  will  show.  The  front  of 
the  house  was  masked  in  with  a  false 
structure  splashed  with  the  most  vivid 
red  and  the  most  angry  yellow  the  paint 
manufacturers  could  supply.  Those  were 
the  only  colors  used,  but  they  were 
used  in  profusion. 

The  name  of  the  star,  the  title  of  the 
play  and  an  attempt  at  talk  were  added 
as  a  concession  to  convention,  but  the 
cut-out  portraits  were  what  Mr.  Gard- 
ner depended  upon  to  sell  the  picture — 
and  they  did.  The  front  barely  allowed 
ingress,  and  the  box  office  was  plastered 
with  stills  until  they  had  to  cut  a  win- 
dow for  the  ticket  sale.  It  was  all  gro- 
tesque and  wretchedly  inartistic,  it  was 
what  was  needed,  for  Mr.  Gardner  has 
made  a  study  of  the  exploitation. 

Different  from  Others. 

"The  show  business  on  Monroe  ave- 
nue is  different  from  that  in  any  other 
section  of  the  country,"  he  said.  "It 
is  true  that  we  are  only  a  few  short 
steps  from  Woodward  avenue  and  the 
high  class  first  run  theatres,  yet  our 
street  is  in  many  ways  li<e  a  small 
town.  We  have  the  same  class  of  peo- 
ple all  the  time.  Their  wants  are  al- 
ways the  same,  but  they  don't  know 
what  they  want.  We  have  to  tell  them 
and  we  have  to  use  fancy  colors  and 
designs  and  simple  words  to  do  it. 

"The  average  amusement  see  er  on 
Monroe  avenue  would  pass  up  the  great- 
est picture  of  the  day  if  the  theatre 
showing  it  didn't  use  a  fancy  display 
to  attract  his  eye.  The  simpler  the 
announcement  the  better,  providing  the 
paint  brush  has  been  wielded  heavily 
and  colorfully. 

"Charlie   Chaplin   is   the   best  known 


actor  by  far  with  my  clientele.  Many 
of  the  foreigners,  just  over,  have  seen 
him  on  their  own  screens.  If  they  can't 
pronounce  his  name  in  English  they 
recognize  him  and  they  will  describe 
him  for  you  by  pointing  to  their  trous- 
ers or  their  shoes. 

They  Know  'Shar-los.' 
"Recently  while  I  was  superintending 
the  placing  of  a  new  front  at  the  Royale, 
I  noticed  a  half  dozen  Bulgarians  in 
their  quaint  attire,  gazing  at  the  signs. 
One  of  them  asked  me,  in  broken  Eng- 
lish, when  they  could  see  'the  funny 
man.' 

"I  was  unable  to  gather  just  who  they 
meant  and  after  naming  over  all  the 
comedians  that  I  knew,  including  Chap- 
lin, I  went  inside  and  returned  with  a 
bunch  of  pictures.  They  immediately 
picked  out  a  still  of  Chaplin,  with  his 
cane,  baggy  trousers  and  long  shoes. 

"'Shar-los,  Shar-los,'  they  cried,  and 
when  I  explained  with  some  difficulty 
that  they  could  see  him  at  the  koyal 
shortly,  they  shuffled  happily  on  their 
way." 

According  to  Mr.  Gardner,  the  fronts 
cost  him  little,  but  keep  him  busy  with 
an  artist  most  the  time  designing  new 
eye  knockouts  in  advance  of  his  play 
dates. 


Two  Big  Publicity  Ideas 

for  New  Roland  Serial 

HERBERT  JENNINGS,  of  ^lien's 
Danforth  theatre,  Toronto, 
launched  the  new  Pathe — Ruth 
Roland  Serial,  "The  Adventures  of 
Ruth,"  by  means  of  a  teaser  campaign. 
Dead  black  stock,  lettered  in  white, 
asked  when  Ruth  would  be  there,  ring- 
ing the  changes  on  the  phrase.  Local 
stores  were  hooked  up  with  such  lines 
as  "Ruth  Likes  Blank's  Chocolates"  and 
similar  endorsements.  A  contest  was 
also  inaugurated  and  by  the  time  she 
arrived  on  the  screen  Ruth  was  better 
known  than  any  other  woman  in  Toron- 
to. * 

One  good  stunt  was  a  slide  reading 
"If  there's  a  plumber  in  the  theatre 
who  can  tell  us — ."  This  was  hand 
lettered  to  suggest  an  emergency  slide 
asking  for  real  information.  It  was  fol- 
lowed by  "When  Ruth  will  be  here."  It 
got  a  laugh  and  helped  along  the  mys- 
tery. 

Harry  Pomeroy  of  the  Strand,  took  a 
different  angle.  Defying  the  hoodoo 
idea  he  plastered  his  house  inside  and 
out  with  huge  thirteens  in  red  on  white. 
By  refusing  to  give  any  particulars,  he 
had  excitement  raised  to  fever  heat. 


Local  Angle  Won  as  Usual 

PLAYING  up  the  appeal  to  local  pride 
made  good  business  for  the  Broad- 
way Theatre,  Brooklyn,  when  they 
ran  J.  Stuart  Blackton's  "The  Other 
Man's  Wife."  Robert  Gordon  and  Sylvia 
Bremmer  were  the  stars,  but  the  Broad- 
way made  Warren  Chandler  its  feature 
because  he  is  a  native  of  that  annex  to 
the  real  New  York.  It  got  more  money 
for  the  feature  through  this  appeal  t 
local  pride  than  would  have  come  to 
the  box  office  through  the  usual  ex- 
ploitation. They  played  to  more  than 
7,000  persons  in  a  one  day  run. 


Even  if  Unable  to  Read 

T6u  would  have  no  trouble  in  guessing     what  this  Detroit  house  offered  Chaplin. 

That's  the  big  idea. 


726 


THE   MOVING   PICTURE  WORLD 


January  31,  1920 


Projection  Depar 


By  F.  H.  RICHARDSON 


^:^3niI[IIinillllllllllllllllllllllll|iiiiiiiiiiiiiiiiiriiiiiiiiiiiiiiiiiiiiiiiiiiiini^^ 


New  Type  Portable  Projector 

'  At  the  request  of  the  Educational 
Films  Corporation  of  America,  the  edi- 
tor recently  examined  their  Rotary 
•Portable  Projector,  the  name  being  de- 
rived from  the  rotary  intermittent 
■movement.  This  machine,  which  is  de- 
signed to  perform  the  usual  service  of 
the  home  or  portable  projector,  is  en- 
closed in  a  leather  covered  case  of  con- 
venient suitcase  dimensions. 

The  interior  of  the  case  is  divided  into 
iour  sections,  namely,  the  lamp,  me- 
•chanism,  motor  and  film  compartments, 
each  jOf  which  is  lined  with  asbestos, 
-with  a  metal  lining  placed  over  the  as- 
bestos. This  machine,  in  its  general 
construction,  follows  closely  along  the 
lines  of  other  similar  projectors,  but 
-when  we  examine  the  mechanism,  a  very 
radical  difference  is  discovered. 

The  mechanism  frame  and  some  of  its 
parts  are  composed  of  the  new  magla- 
nite,  which  has  all  the  properties  of 
aluminum,  plus  added  strength.  The 
intermittent  movement  is  a  modified  type 
of  the  beater  movement,  composed  of  a 
single  finely  balanced  metal  part,  some- 
what in  the  shape  of  an  artist's  palette 
toard. 

This  part  revolves,  and  in  so  doing 
acts  upon  the  film  between  the  aper- 
ture and  the  controlling  sprocket,  pulling 
the  film  down  exactly  one  frame  at 
«ach  revolution.  The  film  remains  in 
constant  contact  with  this  "beater." 

Framing  is  accomplished  by  means  of 
a  movable  part,  attached  to  what  appears 
t9  be  a  rotating  idler,  over  which  the 
film  slides.  The  rotation  of  the  part 
through  perhaps  25  degrees  of  a  circle, 
bends  the  film  or  presses  it  inward,  thus 


giiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiriiiin 

I         Projection  Experience     ^  | 

g                           MOTION   PICTURE  g 

I        HANDBOOK  | 

g                   For  Managers  and  Operators  he| 

i                 By  F.  H.  RICHARDSOK  | 

jp     The  recognized  standard  book  on  the  work  of  pro-  M 

g  jection.    Complete  descriptions  and  instructions  on  M 

=  all  leading  machines  and  projection  equipment.  M 

=      There  isn't  a  projection  room  in  the  universe  in  H 

g  which  this  carefully  compiled  book  will  not  save  its  M 

M  purchase  price  each  month.  f| 


Buy  It  Today 


$4  the  Copy,  postpaid 


Rotary   Portable  Projector. 

View  of  the  mechanism  showing 
intermittent. 


I  MOVING  PICTURE  WORLD  | 

i  516  Fifth  Avenue,  New  York  City  g 

g         Schiller  Building.  Chicago.  III.  g 

g       ^      Wright  &  Callender  BIdg.,  Los  Angeles,  Cal.  | 

g  To  save  time,  order  from  nearest  otTice.  M 

illllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllll^ 

shortening  the  distance  between  the 
controlling  sprocket  and  the  aperture, 
and  pulling  the  film  down  through  any 
portion  of  one  frame. 

All  That  Could  Be  Desired. 

The  gate  and  tension  springs  are  all 
that  could  be  desired,  even  to  a  very 
simple  method  of  adjusting  the  tension. 
The  ctindenser  is  composed  of  two 
piano  convex  lenses,  about  three  inches 
in  diameter. 

The  film  is  carried  on  two  reels,  viz., 
the  feeding  and  the  take-up  reel,  located 
in  a  single  compartment,  immediately 
below  the  mechanism.  The  motor, 
which  has  a  speed  control  rheostat,  is 
hinged  to  the  bottom  of  the  case,  its 
weight  being  carried  by  the  drive  belt. 

This  has  the  advantage  of  supplying 
exactly  the  amount  of  tension  required 
to  drive  the  inachine,  without  unduly 
loading  the  motor  or  wearing  the  bear- 
ings. The  take-up  is.  of  the  friction 
type  used  in  standard  professional  pro- 
jectors. The  machine  is  equipped  with 
a  crank  for  hand-drive  when  desired. 

Taken  as  a  whole,  the  Rotary  Portable 
Projector  seems  to  be  a  very  practical 
machine,  in  excellent  form  for  portable 
purposes.  I  cannot,  of  course,  give  an 
authoritative  opinion  as  to  the  action 
of  the  form  of  intermittent  employed, 
because  it  is  something  entirely  new,  but 
I  did  see  a  picture  projected  which 
was  rock-steady;  also  there  was  no  evi- 
dence of  chromatic  aberation  due  to 
filament  focusing  at  the  screen. 

I  see  no  reason  to  believe  that  the 
form  of  intermittent  employed  would  be 
anything  else  than  as  easy,  or  even 
easier  on  the  film  than  the  standard  in- 
termittent, except  the  possibility  of 
strain  on  splices. 

In  making  that  last  remark,  we  have 


only  in  mind  the  efifect  that  the  old-type 
beater  movement,  which,  while  a  splen- 
did movement  in  itself,  was  very  hard 
on  splices.  The  inventors  of  the  modi- 
fication contained  in  the  Rotary  Porta- 
ble Projector,  however,  claim,  and  with 
seemingly  good  reason,  that  this  objec- 
tion does  not  obtain  by  reason  of  the 
fact  that  the  film  movement  is  started 
slowly,  comes  up  the  speed  and  stops 
slowly.  As  to  the  justice  of  their  claims 
in  this  respect,  we  are  unable  to  say, 
but  a  little  time  will  tell  the  story.  It 
looks  reasonable  on  the  face  of  it. 


Leading  the  Way 

For  years,  this  department  and  its 
editor  has  advocated  the  recognition  of 
efficient,  faithful  service  in  the  pay 
envelope.  It  has  striven  to  impress  the 
fact  that  the  union  scale  was  not  a  scale 
at  all,  but  merely  the  minimum  amount 
employers  should  pay,  presumably  to 
the  least  efficient  employe. 

At  last  the  management  of  the  Rialto 
and  Rivoli,  New  York  City,  has  an- 
nounced that  it  will  pay  a  weekly  bonus 
above  the  union  scale  to  projection- 
ists who  render  satisfactory  service. 
This  is  as  it  should  be. 

One  of  the  men  involved,  in  comment- 
ing on  this  action,  argued  that  the  pay 
plus  the  bonus  would  .be  no  more  than 
the  men  ought  to  receive  in  any  event, 
and  that  bonus  should  only  begin  when 
the  men  were  paid,  as  straight  salary, 
the  amount  they  should  receive. 

Poor  Reasoning. 
This  is,  in  the  opinion  of  the  editor, 
very,  very  poor  reasoning.  It  is  the 
sort  of  reasoning  which  discourages  ex- 
hibitors and  managers  from  advancing 
th-eir  projectionists  beyond  the  union 
sca'e. 

We  hope  and  believe  that  the  man  in 
question  will,  upon  further  considera- 
tion, conclude  his  position  is  not  the 
right  one. 

Conceding  the  proposition  that  the 
projectionists  in  such  houses  should  re- 


Rotary  Portable  Projector. 

Case  open,  showing  mechanism,  lamp 
and  motor. 


January  31,  1920 


THE   MOVING   PICTURE  WORLD 


.727 


ceive  five  dollars  above  the  union  scale, 
is  not  that,  after  all,  exactly  what  the 
bonus  amounts  to  because  of  the  fact 
that  the  man  who  does  not  render  satis- 
factory service  and  thus  forfeits  the 
bonus  is  not  a  man  who  ought  to  be  con- 
tinued in  the  service  in  any  event. 

Giving  the  Best. 

This  department  desires  to  announce 
right  here  and  now  that,  while  it  does 
not  approve  of  boot-licking  service 
(which  is  never  good  service),  it  does 
most  emphatically  approve  of  every 
man  giving  the  best  there  is  in  him  in 
return  for  whatever  pay  he  consents  to 
accept.  We  firmly  believe  in  high  pay 
in  return  for  high  class  service.  We 
therefore  give  to  the  proposition  of  the 
minimum  wage  scale  plus  a  satisfactory 
bonus  for  high  class  service  our  un- 
qualified approval. 

It  means  that  whatever  is  paid  over 
and  above  the  wage  scale  will  go  where 
it  belongs — to  those  who  have  striven 
to  earn  it. 

We  stand  with  the  man  in  question  to 
the  extent  that  very  high  class  houses 
ought,  as  a  matter  of  course,  to  pay 
something  in  advance  of  the  minimum 
scale  for  their  house,  because  they  play 
to  big  money,  with  consequent  heavier 
responsibilities  to  the  men,  but  never- 
theless it  must  not  be  forgotten  that 
anything  the  management  may  do  be- 
yond the  wage  scale  requirements  repre- 
sents voluntary  action,  and  if  they  pre- 
fer to  pay  what  the  man  in  question 
claims  they  ought  to  pay  anyhow,  in 
the  form  of  a  bonus,  there  is  and  can  be 
absolutely  no  legitimate  objection  on 
that  score. 

Should  Show  Appreciation. 

We  would  like,  in  closing,  to  empha- 
size this  one  point:  The  management 
has  oflfered  a  bonus  which  will  raise  the 
pay  of  all  deserving  men  to  fifty  a  week. 
It  is  to  be  paid  to  all  men  who  give 
satisfactory  service. 

Unless  the  men  show  some  degree  of 
appreciation  of  the  act  of  the  manage- 
ment, it  is  not  unlikely  (this  is  merely 
otir  own  opinion)  that  the  same  will  be 
withdrawn  after  fair  trial. 

If  the  advance  or  bonus  is  found  to 
be  reflected  in  the  service,  thus  justify- 
ing itself,  it  requires  no  stretch  of  imag- 
ination to  presume  that  it  will  be  con- 
tinued, and  even  perhaps  substantially 
increased  as  time  goes  on.  It  is  also  to 
be  presumed  that  if  the  management  of 
these  theatres  find  the  advance  to  jus- 
tify itself,  other  managers  of  high  class 
houses  will  follow  suit,  so  that  this  be- 
ginning may  mean  big  things  in  the  end. 

It's  up  to  the  men  themselves. 


Providence  Projectionists  Banquet 

Local  223,  Providence,  Rhode  Island, 
invited  the  editor  to  place  his  nether 
limbs  under  the  eats  supporter  on  the 
occasion  of  their  eighth  annual  ban- 
quet, held  in  Grand  Army  Hall,  Sunday 
evening,  January  11.  The  occasion 
served  as  a  welcome  home  for  the  re- 
turned service  members  of  223. 

We  would  have  liked  to  been  there, 
for  we  have  had  experience  of  Provi- 
dence projectionists'  ability  as  enter- 
tainers, but  it  was  impractical. 
_  Hope  the  boys  had  a  scrumptuous 
time  and  that  there  was  Rhode  Island 
chicken  a-plenty— feathered  kind,  of 
course. 


■mniaiiiiiwiiiiiinniiitimmiuiiniiiim 

Important  Notice  | 

OWING   to   the   m&aa   of  matter  g 

awaiting  publication,  It  la  Im-  I 

possible  to  reply  throuKh  th*  g 

department    In    less    than    two    or  1 

three  weeks.    In  order  to  give  prompt  i 

service,   those   sending   four   cents,  § 

stamps  (less  than  actual  oost),  will  i 

receive  carbon  copy  of  the  depart-  a 

ment  reply,  by  mall,  without  delay.  1 

Special  replies  by  mall  on  mattars  g 

which  cannot  be  replied  to  In  the  g 

department,  one  dollar.  g 

Both  the  first  and  second  aeta  of  1 

questions  are  now  ready  and  printed  S 

in    neat   booklet   form,   the   second  1 

half  being  seventy-six   lu  number,  i 

Either  booklet  may  be  had  by  re-  1 

mlttlng  25  cents,  money  or  starapa,  g 

to  the  editor,  or  both  for  40  centa.  1 

Cannot  use  Canadian  stamps.    Krery  = 

live,  progressive  operator  should  get  1 

a    copy    of    these    questions.     Tou  1 

may    be    surprised   at    the    number  | 

you  cannot  answer  without  a  lot  of  s 

study.  i 


m  Are  Yon  Getting  Maxtmnm  Sereea  s 
g        Illnminatlon  for  Wattage  UaedT  1 

I  The   11x17    (two   on   one)    L.BINS  | 

=  CHARTS    printed    on    heaTy    paper  g 

g  are  suitable  for  framing.    Both  A.  C.  1 

f  and   D.    C.    amperage    26    to    60   la  | 

g  covered  with  Plano-convex  or  me-  i 

S  niscus  bl-convex;  correct  projection  g 

g  lens  diameter  to  avoid  waste,  alao  J 

g  correct  distance  of  revolving  shutter  g 

g  from  aperture.  S 

1  Tour  projection  room  la  not  com-  1 

g  plete  without  the  LENS  CTHARTS.  | 

=  Send  60  cents  In  atampa  today!  I  !  g 

1  Moving    Picture   World,    616    Fifth  | 

i  avenue,  N.  T.  City;  BohiUer  Bldg.,  g 

I  Chicago,   111.:   Wright   *   Callender  g 

i  Bldg.,  Los  Angeles,  CaL  g 

g  g 
.^oinniinitiiiiiiiiiiiiiuumiwauiiiuui^^ 

From  the  Canal  Zone 

From  the  land  of  connecting  waters, 
heat  and  canal  locks  comes  a  letter 
which  describes  conditions  ?s  distinctly 
bad.    Here  are  a  few  excerpts  : 

There  is  a  license  law  but  any  one  who 
can  splice  a  Aim  and  thread  a  projector 
has  no  trouble  getting  license. 

Projection  is  in  the  hands  of  men  who 
are  non-progressive  and  do  not  have  suf- 
ficient interest  in  their  business  to  study 
and  improve.  There  is  but  one  progres- 
sive in  all  the  Zone.  His  name  is  Curl 
and  he  is  projectionist  at  the  Fort  Thomas 
theatre. 

I  understand  that  Curl  tried  to  organize 
a  union,  or  club  of  Zone  projectionists, 
but  that  the  rest  of  the  men  take  no  in- 
terest at  all  in  such  progressive  moves. 

Well,  we  are  glad  to  know  there  is 
one  good  man  on  the  Zone  anyhow — in 
projection,  I  mean,  of  course. 

Perhaps  it  may  be  that  he  is  the  yeast 
which  will  eventually  leaven  the  mass. 

We  have  been  told  before  that  projec- 
tion conditions  in  the  Zone  are  very  far 
from  good,  and  that  the  men,  as  a  whole, 
were  non-progressive.    Too  bad  I 


From  the  Philippines 

From  Manila,  Philippine  Islands, 
comes  an  X  in  U.  S.  money  with  request 
that  war  posters  be  sent.  The  writer, 
who  requests  suppression  of  his  name, 
then  says  : 

Friend  Richardson:  Tou  notice  I  call 
you  "friend."  Well,  while  it  is  true  that 
I  don't  know  you  personally,  still  I  have 
been  In  the  business  twelve  years  and 
during  all  that  time  have  kept  up  with 
your  writings,  so  I  guess  the  "friend"  is 
properly  applied,  especially  when  it  is 
known  that  I  am,  or  was,  a  projectionist. 


At  present  I  am  showing  a  war  picture 
in  the  Philippines,  but  will  make  Chi^a, 
Japan,  Java,  India,  Egypt,  the  Mediter- 
ranean ports  and  on  to  New  Tork  City' vik 
London.  ■  1 

E.xpect  to  hit  the  Great  White  Way 'in 
about  one  year.  If  you  want  anything  o'n 
the  Orient  just  lemme  know.  How  is  the 
old  motorcycle?  Took  a  5'ilipino  for,  a 
trip  on  my  side  car.  He  climbed  out  a.t  th^ 
end  and  remarked,  solemnly,  in  Spanish: 
"Never  again!" 

Must  Have  Hit  the  High  Spots. 

Which  shows  that  Filipinos  are  bum 
judges  in  the  matter  of  inodes  of  trans- 
portation. Must  have  hit  the  high  spots! 
huh? 

Sure  I  want  something  on  the  -Orient.. 
Give  us  a  short  description  of  following 
in  various  places  :  ■ 

Size  of  theatres,  decoration,  ventila- 
tion. Kind  and  size  of  projection  room. 
Size  of  picture.  Kind  of  screens  used. 
Projection  equipment  used.  Voltage  and 
kind  of  current.  Wages  of  projection- 
ist. Are  there  any  license  requirements 
for  projectionist.  Price  of  admission.' 
Condition  and  kind  of  films.  '  ' 

You  will  understand  that  I  don't  want 
all  this  as  applied  to  the  indivi(}ual. 
theatre,  but  general  conditions  as  ap^, 
plies  to  above  points  in  cities  or  in  coun-' 
tries.  Just  want  to  give  a  sort  of  line- 
up on  general  conditions. 

You  certainly  will  hustle  some  if  you 
make  the  route  you  have  mapped  out 
and  shake  hands  with  yours  truly  in  a 
year  from  now. 


Good  Words  for  the  Handbook 

The  Howe  Theatre  Supply  Company, 
Portland,  Maine,  orders  a  dozen  hand- 
books and  takes  occasion  to  remark  : 

We  are  trying,  in  our  small  way,  to 
spread  the  gospel  of  better  projection 
through  the  state  of  Maine  by  pushing 
the  handbook,  of  which  a  great  many  a,r«i 
already  in  use. 

But  in  the  interest  of  the  industry 
there  should  be  more  because,  while  we 
have  many  fine  men  and  very  competent 
projectionists,  Maine,  like  all  other  states, 
also  has  many  who  could  improve  im- 
mensely by  study,  and  we  propose  to  en- 
courage this  needed  improvement  all  wo 
can  by  spreading  the  handbook. 

Thanks  for  Compliment. 

First  thanking  the  Howe  Theatre  Sup- 
ply House  for  the  implied  compliment  to 
the  handbook,  we  would  like  to  impress 
upon  Maine  projectionists  these  basic 
facts:  No  man  can  intelligently  and 
efficiently  handle  anything  which  he 
does  not  thoroughly  understand.  The 
profession  of  projection  has  become  so 
wide  and  so  deep  and  includes  necessary 
knowledge  of  so  very  many  things  that 
no  man's  life  lasts  long  enough  to  learn 
them  all  without  assistance.  That  man 
who  wants  increased  pay  but  who  makes 
no  efifort  to  study  and  fit  himself  to  be 
worth  even  what  he  is  already  receiving, 
is  not  deserving  of  the  increase.  He  is 
neither  honest  with  himself,  with  the 
industry,  with  his  employer  or  with  his 
union — if  he  belongs  to  one. 

A  Practical  Book. 

The  handbook  is  not  a  "fount  of  all 
knowledge,"  but  it  is  a  thoroughly  prac- 
tical book  of  practical  projection  knowl- 
edge for  practical  projectionists,  as  well 
as  for  apprentices.  '  Many  thousands 
handbooks  been  sold,  and  to  date  not 
one  dissatisfied  buyer  has  been  recorded. 

On  the  other  hand,  we  have  letters 
frorii  hundreds  upon  hundreds  of  pro- 
jectionists who  express  enthusiastic  sat- 


728 


THE    MOVING    PICTURE  WORLD 


January  31,  1920 


isfaction  with  it,  some  even  declaring 
they  would  not  accept  its  weight  in  gold 
if  another  were  not  available — an  ex- 
travagant statement,  but  indicating  the 
esteem  in  which  the  work  is  held  by 
those  who  have  paid  good  money  for  it. 

Every  projectionist  should  have  a 
handbook  just  as  every  professional  man 
has  the  text  books  of  his  profession. 


A  190  ?  Lamphouse 

From  a  small  Pennsylvania  town 
called  Betula  comes  a  letter  signed  Stan- 
ley Sherwood : 

I  have  a  handbook  and  have  studied  it 
thoroughly.  From  it  I  learn  new  things 
almost  daily. 

I  also  have  the  question  booklets,  but 
wish  you  would  publish  them  in  book 
form,  with  answers. 

You  doubtless  never  heard  of  this  small 
town,  and  were  you  to  visit  our  small 
theatre  would  probably  condemn  every- 
thing in  sight,  in  so  far  as  applies  to 
equipment,  although  you  would  have  to 
admit  that  we  have  a  very  good  picture, 
notwithstanding  the  hand  power  Powers 
Five  and  190?  lamphouse. 

But  it  is  to  the  handbook  that  I  owe 
the  fact  that  the  good  picture  is  on  the 
screen  nevertheless.  I  see  you  are  strong 
for  the  outside  shutter,  but  my  Power's 
Five  has  an  insider  and  gives  a  flickerless 
picture,  which  is  as  plain  six  feet  from 
its  surface  as  at  sixty  feet  away. 

Hands  Buffalo  a  Love  Tap. 

I  visited  several  Buffalo  theatres  not 
long  ago.  They  all  had  bad  keystone  ef- 
fects, and  some  of  the  auditoriums  were  so 
profusely  lighted,  and  the  lighting  was 
done  with  such  poor  judgment  that  the 
screen  effects  were  utterly  ruined. 

All  the  pictures  that  I  saw  flickered 
more  than  mine,  so  I  am  still  proud  of 
our  little  show  shop  out  here  in  small- 
town. The  reason  we  have  such  anti- 
quated equipment  is  that  we  just  a  bit 
more  than  break  even  each  night  (twice  a 
week)  that  we  run. 

I  subscribe  to  the  World  for  the  Pro- 
jection Department,  which  I  enjoy  very 
much.  Like  the  title  "Projectionist"  for 
such  as  deserve  it,  but  for  myself  I  don't 
— yet  anyhow. 

Will  you  tell  me  why  wheels  of  moving 
vehicles  often  seem  to  revolve  backward, 
what  causes  picture  to  jump  four  times 
to  each  turn  of  crank  and  what  causes  a 
steady  jump? 

Why   Wheel   Apparently  Reverses. 

The  good  brother  winds  up  with  some 
very  complimentary  remarks  as  to  the 
editor,  which  we  won't  repeat  here. 

First  as  to  your  queries:  The  wheel 
appears  to  revolve  backward  because 
photographs  of  it  are  being  taken  at  the 
rate  of  from  sixteen  to  twenty  per  sec- 
ond, and  if  one  picture  taken  is  followed 
by  another  just  when  the  wheel  has  re- 
volved far  enough  to  bring  the  spokes 
to  exactly  the  same  position  (I  say  "same 
position,"  but  really  mean  one  position 
advanced),  then  the  wheel  will  appear 
not  to  revolve  at  all  but  slide  along  the 
ground.  If  the  spokes  have  just  passed 
the  former  point  when  the  next  picture 
is  taken,  then  the  wheel  will  revolve  in 
the  right  direction,  but  if  they  have  not 
quite  reached  the  former  position  the 
wheel  will  appear  to  revolve  backward. 

Do  you  get  the  idea.  Four  jumps  to 
turn  of  crank  indicates  (A)  dirt  on  one 
side  of  face  of  intermittent  sprocket; 

(B)  intermittent  sprocket  shaft  not  true; 

(C)  intermittent  sprocket  not  true;  (D) 
intermittent  movement  not  true.  Con- 
stant jump  may  be  due  to  many  things. 

If  some  films  run  without  jump  then 
fault  is  in  film  itself.  If  all  films  jump 
all  the  time,  then  fault  is  in  machine, 


and  may  be  dirt  on  intermittent  sprocket 
face,  worn  intermittent  movement,  worn 
intermittent  sprocket  shaft  bushings, 
weak  tension  springs,  worn  intermittent 
sprocket  teeth  or  a  combination  of  some 
or  all  of  these  things. 

It  Does  Not  Follow. 

It  does  not  follow  that  we  would  con- 
demn your  equipment.  We  make  allow- 
ance for  small  town  conditions  and,  al- 
ways provided  it  be  in  good  condition, 
one  may  get  a  very  excellent  result 
from  a  Powers  Five,  provided  the  :1- 
luminant  be  not  too  strong. 

Flicker  may  result  from  many  things, 
one  of  which  is  brilliant  screen  illumin- 
ation. The  outside  shutter  IS  best — 
very  much  the  best  for  several  reasons. 

The  Bufifalo  theatres  that  you  visited 
probably  could  not  use  the  inside  shut- 
ter at  all  with  their  amperage.  It  is, 
however,  quite  likely  that  Buffalo  projec- 
tionist might,  by  intelligent  work,  elimi- 
nate flicker,  always  provided  it  were  not 
due  to  their  power  source,  which,  unless 
motor  generators  are  used,  is  25  cycle. 

We  are  glad,  that,  even  though  a  small 
town  man,  you  have  love  for  and  pride  in 
your  work.  We  suspect  many  Buffalo 
men  would  benefit  by  an  injection  of 
those  two  things. 


Objective  Diameter 

The  more  the  editor  considers  the 
matter  the  more  firmly  he  is  of  the  opin- 
ion that  a  standard  diameter  for  pro- 
jector objectives,  with  an  iris  for  dia- 
phraming  down,  offers  the  best  solution 
for  the  diameter  proposition. 

Just  what  the  diameter  should  be  we 
are  not  prepared  to  say  with  certainty, 
but  doubt  the  advisability  of  using  any- 
thing over  2^  inches  for  arc  light  pro- 
jection. 

State  Your  Views. 

The  objections  of  added  cost  and  in- 
ability of  some  projectionists  to  use  a 
diaphraming  iris  intelligently  may  be 
raised,  but  we  do  not  believe  the  first 
ought  to  stand,  and  as  to  the  second,  if 
we  are  to  hold  up  all  improvements  until 
all  projectionists  are  able  to  handle  them 
intelligently  we  are  not  apt  to  get  ahead 
very  fast. 

We  would  like  the  views  of  projec- 
tionists and  manufacturers  as  to  this 
suggestion. 


Boylan  Even  Tension  Reel 

The  Boylan  Even  Tension  Reel,  which 
has  been  favorably  mentioned  in  this 
department  several  times,  is  at  last  on 
the  way  to  success.  It  has  been  pur- 
chased by  one  of  the  leading  projector 
manufacturers,  is  being  redesigned  and 
will  be  put  out  by  them,  probably  as  a 
part  of  a  new  and  radical  departure  in 
reels — a  reel  with  practically  unbend- 
able  sides,  which  is  still  very  light  in 
weight. 

This  reel,  which  is  now  in  process  of 
formation,  looks  very  much  better  to  us 


than  anything  ever  before  attempted  in 
reels,  and  when  we  add  the  even  ten- 
sion feature,  in  improved  form,  it  looks 
like  a  stem-winding  winner. 


Manuel  Nosti  Returns 

Our  old  friend,  Manuel  Nosti,  Tampa, 
Florida,  is  back  in  God's  country  again. 
He  sends  a  postcard  photo  of  himself  in 
uniform,  one  look  at  which  shows  why 
Uncle  Sam  can  put  up  such  a  scrap — 
his  boys  are  regular  fellers  and  look  the 
part.    Nosti  says  : 

It  has  been  a  trifle  more  than  two  years 
since  I  last  wrote  you,  but  I  have  not  for- 
gotten either  the  Moving  Picture  World  or 
the  Father  of  Projection.  It  would  be 
hard  to  do  either. 

I  have  recently  returned  from  service 
in  France — Uncle  Sam's  army,  of  course — 
and  expect  soon  to  again  be  shooting  pic- 
tures at  a  Tampa  screen. 

I  am  enclosing  four  dollars  for  a  hand- 
book. Will  certainly  need  it  in  order  to 
catch  up. 

Glad  you're  back.  Suppose  you'll  be 
full  o'  pep  and  energy.  Good  luck  to 
you.    My  regards  to  all  the  Tampa  men. 


Very  Well  Put 

W.  Ernest  Wood,  Baltimore,  Md.,  sub- 
mitted the  following  very  illustrative  so- 
lution of  the  prize  offer  problem.  Con- 
cerning the  drawing  he  says: 

The  size  of  the  over-laps  of  main  blade 
of  revolving  shutter  depends  on  diam- 
eter of  light  ray  and  distance  from  its 
center  to  center  of  shutter  shaft,  same 
being  denoted  by  "X"  in  diagram. 

This  distance  varies  in  different  projec- 
jectors.  The  greater  "X  "  is  the  less  the 
necessary  blade  width  in  degrees. 

In  order  to  design  a  shutter  to  fit  any 
projector  it  will  be  necessary  to  draw  a 
straight  line  (shown  dotted  in  diagram) 
through  outer  edges  of  circle  representing 
light  ray. 

As  this  line  will  not  touch  center  of 
shutter  it  cannot  be  measured  in  degrees. 
Lines  "Y"  and  "Z"  show  how  these  lines 
would  be  if  carried  to  center  of  shutter. 
Obviously  every  change  in  X  would  alter 
angle  of  blade. 

Diagram  of  Value. 

Brother  Wood's  diagram  is  of  value 
in  that  it  visualizes  the  effect  of  in- 
creased distance  from  center  of  shutter 
shaft  to  center  of  the  light  beam.  But 
the  thing  has  puzzled  the  editor  a  bit 
Assuming  the  light  beam  to  be  at  the 
lower  position  and  the  intermittent  to 
start  acting  when  the  blade  reaches 
point  H,  at  which  time  the  beam  would 
just  be  covered,  what  would  be  the  ef- 
fect were  we  to  move  the  beam  to  the 
outer  position  shown? 

The  intermittent  would  then  not  be- 
gin to  act  until  the  blade  edge  had 
passed  point  I  by  a  distance  equal  to 
D-G,  assuming  the  blade  edge  Z  to  travel 
to  the  right  as  we  view  the  diagram. 

It  seems,  therefore  that  we  might  trim 
off  shutter  blade  on  that  side  equal  to 
D-G  and  an  equal  amount  off  the  other 
side.  In  other  words,  the  two  circles 
and  lines  Y-Z  seem  to  represent  the 
exact  effect  of  additional  rapidity  of 
movement  across  a  given  diameter  un- 
der the  exaggerated  condition  shown. 

At  least  that  is  the  way  it  seems  to 
mc. 


The  Moving  Picture  World  carries  a 
message  to  exhibitors  in  small  towns  by  the 
hundred  where  salesmen  seldom,  if  ever, 
visit  in  their  travels.  It  is  to  benefit  this 
great  prosperous  exhibitor  element  that  the 
IVorld  is  compiled— as  much  to  help  thi 
little  felloiv  as  to  help  the  "first  run"  man 
in  the  larger  cities. 


January  31,  1920 


THE  MOVING   PICTURE  WORLD 


729 


Educational  and  Non  -  theatrical  News 

Conducted  by  Margaret  I.  MacDonald 


Prizma  Indian  Group  Is 

Ideal  for  Children  Shows 

AN  idea  that  is  being  projected  by 
the  National  Kindergarten  Asso- 
ciation may  prove  interesting  to 
others  seeking  to  solve  the  problem  of 
the  Children's  Matinee.  At  the  Hotel 
Plaza,  New  York  City,  they  are  giving 
a  series  of  Saturday  morning  rnoving 
picture  entertainment  for  the  children, 
each  of  which  covers  one  certain  sub- 
ject. For  instance,  on  January  17  the 
American  Indian  had  the  floor.  The 
Prizma  natural  color  picture  of  the 
Blackfoot  Indians  called  "Skyland"  was 
first  exhibited,  followed  by  a  brief  talk 
which  encompassed  particularly  facts 
and  legends  on  which  songs  she  sang 
were  founded  by  Watahwaso,  daughter 
of  Chief  Nicola  of  the  Penobscot  tribe. 
Her  songs,  "By  the  Water  of  Monne- 
tonka,"  the  "Blanket  Song,"  and  the 
"Cuckoo  Song,"  were  rendered  with  fine 
vocal  effect  and  dramatic  force. 

"The  Last  of  the  Seminoles,"  showing 
the  life  and  customs  of  the  Indians  of 
the  Florida  Everglades,  led  up  to  a  re- 
markably interesting  series  of  songs, 
dances  and  Indian  folk-lore  by  Osken- 
onton  and  Chinquilla,  son  and  daughter 
of  Chief  Lone  Star,  Cheyenne  and  Mo- 
hawk Indians. 

To  those  unfamiliar  with  the  Indian 
race  in  civilization,  this  demonstration 
of  vocal  and  dramatic  talent,  the  ability 
to  tell  the  white  man  the  story  of  the 
red  man,  in  the  language  of  the  white, 
more  polished  than  that  used  by  the  or- 
dinary American,  this  occasion  was  a 
revelation. 

"The  Apache  Trail,"  "Apache  Indians 
at  Home,"  and  "Ruins  of  the  Cliff 
Dwellers,"  were  the  last  numbers  on  the 
program.  An  interesting  fact  in  con- 
nection with  the  entertainment  is  that 
the  children  were  attentive  to  the  last, 
and  even  ventured  in  some  cases  to  put 
questions  to  the  Indian  performers  on 
points  they  did  not  quite  understand. 
Other  subjects  to  be  handled  in  the 


same  way  by  the  National  Kindergarten 
Asociation  are  "Children  of  Many 
Lands,"  "The  Great  Outdoors"  and 
"China,  the  Young  Republic."  These 
programs  are  being  arranged  with  the 
co-operation  of  the  National  Motion 
Picture  League. 


Goldwyn  Pictograph  Has 

First  Colored  Cartoon 

THE  three  subjects  in  the  Goldwyn- 
Bray  Pictograph  No.  7023,  to  be 
released  February  8,  are  of  un- 
usual interest.  For  the  first  time  in  the 
history  of  motion  pictures,  exhibitors 
will  receive  an  animated  cartoon  in 
colors,  an  innovation  that  marks  an 
important  step  in  the  advancement  of 
screen  cartoons.  Then  there  is  a  my- 
croscopic  study  of  "Dew  Fall,"  under 
the  general  title  of  "Marvels  of  the 
Universe,"  and  finally  one  of  the  "Mas- 
ter Minds  of  America"  series,  having 
Gutzon  Borglum  as  its  subject. 

As  a  nature  study  the  screen  has 
brought  nothing  more  interesting  and 
scientifically  valuable  than  the  mycro- 
scopic  analysis  of  dew  and  frost.  It 
gives,  with  a  clearness  that  no  printed 
description  could  equal,  a  comprehension 
of  the  mysterious  workings  of  nature 
in  the  formation  of  dew  drops  and  the 
chemical  processes  that  water  under- 
goes in  becoming  frost.  Some  of  the 
scenes  in  this  picture  were  taken  when 
the  thermometer  registered  several  de- 
grees below  zero.  Subtitles  are  ar- 
ranged to  give  continuity  to  the  picture 
and  unfold  a  whimsically  interesting 
story. 

The  study  of  Gutzon  Borglum  is  a 
fitting  contribution  to  the  Americaniza- 
tion propaganda  on  the  screen  advanced 
by  Secretary  Lane  and  other  advocates 
of  militant  patriotism.  Borglum  is  the 
type  of  American  that  the  country  wel- 
comes as  a  great  force  for  progress. 
Born  in  this  country  of  Danish  parents, 
he  has  become  a  sculptor  of  world  re- 
nown, whose  greatest  work  reflects  the 
highest  spirit  and  sentiment  of  the  land. 


Chester  Cameraman  in 

Land  of  Evil  Pygmies 

CHARLES  COTTAR,  big  game  hun- 
ter and  explorer  has  reached  the 
land  of  the  pygmies  in  the  heart  of 
darkest  Africa  and  is  busily  engaged  in 
photographing  these  tiny  people  for  the 
C.  L.  Chester  Productions.  Never  be- 
fore has  the  strange  life  of  these  jungle 
villages  appeared  on  the  screen. 

It  is  less  than  fifty  years  since  the 
Akka  tribes,  as  they  are  called,  were 
discovered.  Famed  in  Greek  mythology 
as  the  pygmies  and  known  as  the  Lilli- 
putians of  Gulliver's  travels  they  had 
long  been  considered  the  creation  of  im- 
aginative writers  until  adventurous  ex- 
plorers, prowling  about  the  forests  in 
the  Aruwimi  district  of  the  Congo  Free 
State,  found  such  human  beings  actu- 
ally existed. 

They  are  a  negroid  race  with  coflfee- 
colored  skin  and  hair.  Their  average 
height  is  less  than  four  feet,  though 
many  are  much  smaller.  Nomads  of  the 
forest,  they  hunt  with  poisoned  arrows, 
pitfalls  and  traps.  They  gather  ivory 
and  honey  and  manufacture  poison 
which  they  bring  to  market  in  exchange 
for  cereals,  tobacco  and  iron  weapons. 
They  are  courageous  hunters  who  do 
not  hesitate  to  attack  the  largest  ele- 
ohants. 

Their  habits  of  life  are  curious.  Round 
huts  built  of  branches  and  leaves  are 
their  homes.  Those  who  have  seen 
them  trailing  wild  game  through  the 
jungles  report  them  possessed  of  an 
astounding  agility,  for  they  leap  about 
in  the  tall  grass  like  grasshoppers. 

In  the  presence  of  strangers  they  are 
timid  and  retiring,  but  on  the  slightest 
provocation  give  way  to  wild  bursts  of 
treachery  and  malevolence.. 


Animated  Report  of  Catholic  War  Work. 

The  first  public  presentation  in  this 
city  of  "American  Catholics  in  War  and 
Reconstruction,"  was  presided  over  by 


"Seeing  It  Through"  Means  Heartache,  But  ZaSu  Pitts  Rises  Above  the  Pain. 

Glimpses  of  this  Brentwood  production,  to  be  released  as  a  Robertson-Cole  Superior  Picture. 


730 


THE   MOVING   PICTURE  WORLD 


January  31,  1920 


Rev.  Patrick  J.  Hayes,  D.  A.,  Archbishop 
of  New  York,  when  it  was  shown  at  the 
Cohan  and  Harris  Theatre  January  18. 
At  the  showing  of  this  six-reel  produc- 
tion prepared  by  the  Famous  Players- 
Lasky  Corporation  under  the  supervision 
of  the  National  Catholic  War  Council 
were  members  of  the  Catholic  hierarchy, 
clergj'  and  laity. 

The  evening  marked  an  innovation  in 
that  for  the  fust  time  it  introduced  the 
animated  report  to  the  members  of  any 
organization.  The  means  taken  to  make 
a  report  of  the  vast  sums  contributed 
by  individuals  to  the  Catholic  church's 
war  work  chest  establishes  a  precedent, 
which  was  evidently  highly  acceptable 
to  .the  audience  of  several  thousands 
who  watched  every  item  of  the  expen- 
diture of  their  contributions. 

One  of  the  most  interesting  parts 
deals  with  the  services  of  1,525  volun- 
teer Catholic  chaplains  who  served  un- 
der the  direction  of  .'\rchbishop  Hayes, 
who  was  camp  bishop  of  the  .American 
naval  and  military  forts  in  charge  of 
the  interests  of  the  -American  Catholic 
service  men.  One  reel,  entitled  "Over 
There  and  Back  with  the  K.  of  C,"  de- 
picts the  war  work  of  that  organization. 


"Elklands"  is  Prizma  Release. 

"Elklands"  is  the  title  of  the  latest 
Prizma  Natural  Color  picture,  which  is 
being  released  through  the  Republic 
Distributing  Corporation. 

This  picture  was  taken  in  the  Wy- 
oming mountains  in  the  valley  of  the 
Shoshone  River,  and  combines  the  beau- 
ties of  scenic  grandeur  with  the  thrill 
of  the  hunt.  It  takes  one  far  back  in 
the  mountains,  through  canyons  and 
past  mountain  torrents,  to  the  home  of 
the  elk.  There  one  sees  large  herds  of 
elk  as  they  are  feeding  at  early  dawn. 
Numerous  scenes  are  shown  of  the  rug- 
ged mountains,  the  thunderous  cata- 
racts and  crevice-like  canyons  of  the 
rivers  flowing  into  the  Shoshone. 

Churches  and  Schools  in 
Omaha  Heavy  Film  Buyers 

CHURCHES  and  schools,  many  of 
them  paying  more  than  theatres 
in  the  towns  where  they  are  lo- 
cated, are  among  the  best  patrons  of 
the  Fox  Film  Exchange  in  Omaha,  Neb.," 
says  Manager  Sidney  Meyer. 

"We  deal  with  them  as  regularly  as 
with  an  exhibitor,  and  most  of  them 
pay  more  than  would  a  theatre  in  a 
town  of  the  same  size,"  said  Manager 
Meyer. 

"The  superintendent  of  schools  in 
Beatrice,  Nebraska,  who  is  an  official 
in  the  state  teachers'  asociation,  runs  a 
show  once  a  week  in  the  auditorium 
of  his  city.  He  was  dissatisfied  with 
the  class  of  pictures  shown  by  his  lo- 
cal exhibitor,  he  said.  He  charges  a 
nominal  admission  fee  and  pays  us  a 
guaranteed  price  and  all  above  that 
which  he  takes  in. 

"At  Grand  Junction,  Iowa,  we  sell  a 
church  regular  service  at  $100  a  picture. 
Many  churches  pay  us  that  much. 

"Besides  our  thirty  regular  customers, 
we  have  a  list  of  about  eighty  with 
whom  we  deal  occasionally.  Nearly 
all  of  them  have  booked  'Evangeline.' 
At  Schuyler,  Neb.,  the  schools  were  dis- 
missed early  to  permit  the  children  to 
attend  a  special  matinee  at  which 
'Evangeline'  was  shown. 

"The  standard  of  pictures  demanded 


by  these  institutions  is  high.  This  is 
helping  to  put  motion  pictures  in  our 
states  on  a  higher  plane,  I  believe,  as 
well  as  giving  the  highest  aproval  to 
our  business.  We  are  making  every 
effort  to  encourage  this  kind  of  business. 
It  does  not  hurt  the  local  exhibitor — 
it  merely  makes  a  greater  following 
for  the  motion  picture  in  his  town,  that 
is  all." 


Educational  Film  Shows 

"Glory  That  Was  Greece" 

THE  screen  has  become  a  medium 
through  which  the  glory  and 
grandeur  of  Greek  architecture 
can  be  presented  to  the  American  pub- 
lic. Most  fruitful  in  photographic  re- 
sults was  the  visit  which  representa- 
tives of  the  Minerva  Theatre  and 
Amusement  Company,  Inc.,  of  Pitts- 
burgh, paid  Greece  recently.  The  party 
traveled  all  over  the  country,  visiting 
all  the  important  historic  and  classic 
places  and  obtained  many  interesting 
and  instructive  pictures. 

These  views  of  ancient  and  modern 
Greece  will  serve  to  enlighten  the 
American  public  regarding  the  little  re- 
public overseas.  While  many  people 
have  been  told  that  "Hamlet"  is  a  won- 
derful play  because  Shakespeare  wrote 
it,  do  they  also  know  that  the  Parthe- 
non is  a  masterpiece  because  the  Greeks 
built  it?  In  fact,  if  the  average  person 
is  questioned  about  the  Parthenon,  he 
usually  shows  that  he  knows  very  little 
about  it. 

The  pictures  taken  show  Greek  archi- 
tecture in  the  various  stages  of  its  de- 
velopment. There  are  novel  pictures 
taken  from  the  air,  despite  the  difficul- 
ties of  transportation  in  .^sia  Minor. 
Often  it  was  necessary  for  the  party  to 
travel  great  distances  on  camels.  The 
operator  had  to  pose  as  an  American 
in  certain  countries  which  are  hostile 
toward  the  Greeks. 

The  movement  has  the  approval  and 
support  of  the  Greek  government.  In 
the  future  it  is  intended  to  produce 
some  of  the  old  Greek  plays,  with  the 
original  settings  used  hundreds  of 
years  ago.  These  plays  will  be  enacted 
by  Greeks.  The  corporation  will  take 
about  7,000  feet  of  film  monthly  in 
Greece,  and  it  is  hoped  that  these  edu- 
cational pictures  will  be  welcomed  by 
the  theatre-goers  of  this  country. 


Goldwyn  Covers  Salt  Industry. 

"Taken  with  a  Grain  of  Salt"  is  the 
title  of  the  Ford  Educational  Weekly 
No.  185,  to  be  released  by  Goldwyn 
Distributing  Corporation.  It  shows, 
with  a  completeness  that  is  at  once  in- 
structive and  interesting,  the  manner 
in  which  salt  is  taken  from  the  earth. 

Workmen  are  seen  descending  in  an 
elevator  into  the  salt  room  excavations, 
the  sides  and  tops  of  which  are  formed 
of  salt.  After  holes  have  been  drilled 
into  the  walls,  sticks  of  dynamite  are 
exploded  and  the  great  blocks  of  salt, 
which  look  like  snow,  are  loosened.  The 
next  move  is  to  shovel  these  blocks  into 
waiting  cars,  which  dump  them  into 
buckets,  which,  in  turn,  move  to  the 
big  crusher,  where  the  salt  is  pulverized. 
Screening  is  the  mechanical  process  by 
which  the  coarse  salt  is  separated  from 
the  fine.  The  coarser  is  put  into  large 
sacks,  while  the  rest  is  still  further  re- 
fined and  prepared  for  household  use. 


Some  Things  Worth  Knowing  . 

That  according  to  the  present  outlook 
the  non-theatrical  end  of  the  motion 
picture  business  is  due  for  a  boom  in 
the  near  future.  One  equipment  con- 
cern alone,  the  Interchurch  Equipment 
Company,  has  on  hand  some  six  hun- 
dred inquiries  for  machines;  and  of 
these  two  hundred  and  sixty  are  from 
New  York  State.  Recent  installations 
made  by  this  companj'  are  the  Dutch  Re- 
form Church,  Kerhonkson,  N.  Y.,  Asho- 
kan  Baptist  Church,  and  the  Maple  Ave- 
nue Methodist  Protestant  Church, 
Stamford,  Conn.  The  first  two  have 
Powers  No.  6  and  the  last  the  Grapho- 
scope. 

*  *  * 

That  non-theatrical  motion  pictures 
are  being  utilized  to  good  advantage  by 
the  Rev.  Earle  Wilfley,  pastor  of  the 
Vermont  Avenue  Christain  Church, 
Washington.  Dr.  Wilfley,  who  at  one 
time  was  a  Shakespearian  player,  is  mod- 
ern in  his  ideas  and  realizing  that  the 
motion  picture  film  is  the  greatest  me- 
dium of  entertainment  in  this  country, 
he  has  adopted  it  for  church  work.  The 
subjects  used  cover  a  wide  and  inter- 
esting field,  including  studies  on  the 
Holy  Land,  tours  in  America  and  Eu- 
rope, and  industrial  progress. 

*  *  ^ 

That  the  Exhibits  and  Moving  Pic- 
ture Bureau  of  the  Department  of 
Trade  and  Commerce,  Ottawa,  Ontario, 
has  received  a  cabled  request  from  Sir 
William  Jury,  London,  England,  to  in- 
crease the  number  of  prints  of  official 
Canadian  Government  scenic  and  edu- 
cational releases  from  one  to  ten  each. 
Additional  profits  of  Government  re- 
leases already  sent  to  England  are  de- 
sired for  distribution  in  the  British 
Isles.  It  is  intimated  that  the  Canadian 
subjects,  one  of  which  is  released  every 
two  weeks,  have  made  a  distinct  hit 
in  British  theatres. 

«   *  * 

That  the  Prizma,  Inc.,  have  camera- 
men located  in  Indo-China,  South  Africa, 
and  the  Sahara  Desert.  One  of  the  in- 
teresting products  of  the  Chinese  ex- 
pedition is  a  picture  called  "The  Coolie," 
which  is  now  ready  for  release. 

*  4>  * 

That  the  Boston  SuflFolk  Law  School  is 
going  to  have  a  big  new  building  and 
under  a  plan  devised  by  Dean  Gleason 
H.  Archer  is  going  to  make  moving  pic- 
tures pay  for  it  and  create  an  endow- 
ment besides.  The  school  auditorium 
in  the  new  building  will  be  fitted  out  to 
seat  1,500  persons  and  will  be  equipped 
as  a  high  class  moving  picture  theatre. 
The  proceeds  of  the  show  will  go  to- 
ward paying  off  the  indebtedness  of  the 
building.  Dean  Archer  states  that  he  has 
figured  out  that  within  seven  years  the 
building  will  have  paid  for  itself  with  a 
surplus  besides. 

*  *  * 

That  the  Capitol,  the  world's  largest 
motion    picture    theatre,    has  booked 

Pathe  News  for  its  topical  subject. 

*  4i  * 

That  "On  the  Borderland  of  Civiliza- 
tion," Martin  Johnson's  vivid  screen 
pictures  of  the  great  South  Seas,  re- 
leased in  ten  one-reel  subjects  by  Rob- 
ertson-Cole, have  been  so  successful 
that  many  of  the  leading  exhibitors  in 
the  country  are  now  advertising  them 
as  features.  In  many  sections  of  the 
country  these  films  are  being  shown  in 
schools  and  other  educational  insti- 
tutions. 


January  31,  1920 


THE   MOVING   PICTURE  WORLD 


731 


Sam  Bullock  Praises  R,  H,  Clark  for 
Attack  on  Advertising  in  Pictures 


THE  article  by  R.  H.  Clark,  First 
National  director,  entitled  'Adver- 
tising in  Films,'  is  the  first  direct 
article  I  have  seen  from  anybody,  be- 
sides the  exhibitors'  committee  which 
has  the  matter  in  hand,"  writes  Sam 
Bullock,  secretary  of  the  Cleveland  Mo- 
tion Picture  Exhibitors  Association,  to 
Moving  Picture  World.  "It  is  forceful 
and  truthful.  Not  a  statepient  contained 
therein  can  be  refuted. 

"For  instance,  when  Mr.  Clark  inti- 
mates that  hundreds  of  thousands  of 
dollars  have  been  'filched'  from  the 
screen  owners  by  producers  of  pictorial 
advertising,  Mr.  Clark  really  under- 
estimates the  amount.  I  should  enjoy 
being  questiojied  as  to  this  and  have  the 
facts  published  as  an  eye-opener  for 
exhibitors  who  have  been  systematic- 
ally imposed  upon  and  deliberately 
robbed. 

"The  big  fellows,  so-called,  have  been 
the  biggest  'boobs'  of  all,  because  their 
screen  have  a  real  advertising  value. 
Insert  advertising  when  artistically 
camouflaged  may  be  pardonable,  but 
such  inserts  should  at  least  net  the 
screen  owner  something  and  his  organi- 
zation a  percentage  sufficient  to  finance 
it  for  aggressive  and  defensive  work 

"Insert  Pirates." 

"That  was  the  idea  with  which  we 
started  four  years  ago,  but  for  the  past 
two  years  we  have  seen  the  necessity 
for  action  from  a  far  more  important 
standpoint — the  danger  of  overloading 
our  screens  with  advertising  instead  of 
entertainment.  The  insert  pirates  be- 
came so  bold  that  regular  advertising 
departments  were  instituted.  They 
flooded  the  country  with  whole  reels  of 
straight  'ad'  stufT,  surrounded  by  a  story 
plot,  and  rented  them  to  the  screen 
owner,  who  furnished  the  necessary 
publicity  for  the  'ad.'  The  advertiser  is 
not  to  blame;  the  hoggish  producer  is 
the  one  who  has  killed  the  'golden  egg 
layer'  of  screen  advertising,  for  the 
time  being.  ■ 

"There  are  some  exhibitors,  even  now, 
who  may  accept  charity  from  the  pro- 
ducers whose  actions  are  fully  exposed, 
but  they  do  not  exhibit  in  cities  and 
large  towns.  We  have  all  the  latter 
pretty  well  in  hand  and  the  wise  ad- 
vertiser knows  it.  Screen  advertising 
men  look  to  the  big  towns  and  cities 
first  of  all,  so  we  are  not  in  the  least 
perturbed.  We  first  established  a  'No 
Man's  Land'  across  western  Pennsyl- 
vania, northern  Ohio  and  Michigan,  last 
July,  to  producers  who  had  boldly  ig- 
nored us. 

"A  Charity  Offer." 

"We  then  extended  our  trenches  and 
consolidated  our  gains  early  in  Novem- 
ber. The  producers  then  plotted  to 
prevent  us  extending  'No  Man's  Land' 
by  a  charity  offer  to  gullible  exhibitors, 
and  in  their  enthusiasm  for  'organiza- 
tion' and  their  concern  for  'non-mem- 
ber' exhibitors  one  would  think  that 
exhibitors  were  embarking  en  masse 
into  screen  advertising. 

"The  writer  is  pleased  to  see  a  man 
of  R.  H.  Clark's  caliber  speak  his  mind  so 
forcibly  upon  the  subject.  A  very  few 
others,  of  a  diflferent  caliber,  quite 
naturally  O.  K.  the  latest  suddenly  de- 


veloped plan  of  a  supposed  organization 
chief." 

The  following  telegram  has  been  sent 
Henry  Ford  by  Secretary  Frank  Rem- 
busch,  of  the  Motion  Picture  Exhibitors 
of  America,  Inc.: 

"Protests  are  filed  with  the  national 
organization  of  motion  picture  exhib- 
itors against  your  charge  for  the  use 
of  Ford's  Weekly.  The  importance, 
value  and  power  of  the  screen  is  being 
recognized  more  each  day.  We  are 
offered  not  only  free  rentals  for  show- 
ing industrial,  propaganda  and  adver- 
tising films,  but  every  exhibitor  may 
now  receive  a  nominal  fee  for  showing 
these  pictures. 

Universal  Agrees. 

"The  Universal  company  has  agreed 
to  our  request  and  is  now  giving  splen- 
did industrial  anl  propaganda  pictures 
free  to  exhibitors  and  pay  each  theatre 
a  nominal  fee  for  showing  the  pictures. 
We  ask  that  you  refrain  from  further 
charge  for  the  Ford  Weekly  to  any 
exhibitor  and  also  that  you  pay  a  nomi- 
nal amount  to  exery  exhibitor  who 
shows  the  Ford  Weekly. 

"We  feel  that  this  is  very  fair,  and 
from  the  agitation  now  awakened  on 
this  question  it  will  be  very  helpful  to 
the  Weekly  for  you  to  meet  with  our 
request  and  recommendation." 


New  Ownership  Now  Holds 
Exhibitors  Trade  Review 

EXHIBITOR'S  Trade  Review  and  In- 
ternational Cinema  Trade  Review 
changed  hands  January  15,  when 
Louis  F.  Blumenthal  and  Charles  and 
Henry  Haring  retired  from  the  com- 
pany, selling  their  interests  to  A.  B. 
Swetland,  of  New  York  City,  with  L.  W. 
Boynton  and  Lesley  Mason  as  his  asso- 
ciates. 

No  financial  or  publication  interests 
are  behind  the  purchase  of  the  publica- 

;iiMiiiiiitlllliiiiiiiiiilitiiiiritiiiiriitltlltliriritiirilIiriiilMttili1Mriitliiiirrii[iiiiiiiiii'iiiriiiiirjiiiiiiriiMi<[iiiii[iiiiir 


tions,  it  was  emphatically  stated  by  Mr. 
Swetland  after  the  conclusion  of  the 
deal.  Exhibitor's  Trade  and  the  Inter- 
national will  be  owned  and  operated 
solely  and  exclusively  by  the  three  men 
who  constitute  the  company. 

"Les"  Mason  Retains  Command. 

A.  B.  Swetland  becomes  president  of 
Exhibitor's  Trade  Review,  Inc.,  as  well 
as  treasurer.  L.  W.  Boynton  assumes 
the  duties  of  general  manager,  in  addi- 
tion to  being  a  vice-president  and  as- 
sistant treasurer  Lesley  Mason,  who 
has  been  successively  managing  editor, 
editor  and  managing  publisher  of  the 
magazines  since  their  foundation,  will 
be  editor-in-chief  of  both  publications 
and  a  vice-president. 

Mr.  Swetland  is  one  of  the  best 
known  publishers  in  the  trade  magazine 
field,  and  Mr.  Boynton's  record  in  pub- 
lication activities  has  been  exceptional 
since  he  entered  it.  Mr.  Mason  has 
been  identified  with  motion  picture 
trade  journalism  for  the  past  six  years. 

In  the  statement  issued  by  the  new 
owners  it  was  declared  that  the  purpose 
and  policy  of  the  Trade  Review  and 
International  would  not  be  changed.  It 
is  declared  that  there  will  be  "no  tram- 
mels or  entangling  alliances  of  any 
kmd." 

Exhibitor's  Trade  Review  was 
founded  m  the  autumn  of  1916,  with 
Lesley  Mason  guiding  its  editorial  pol- 
icy from  the  outset.  Something  like  a 
year  ago  the  International  Cinema 
Irade  Review  was  launched. 


Neilan   Engages   Police  Veteran. 

Marshall  Neilan  engaged  A.  Leslie 
Martin,  formerly  of  the  Royal  North- 
west Mounted  Police,  as  technical  ad- 
I'-^V  forthcoming  production  of 

I  he  Rivers  End,"  James  Oliver  Cur- 
woods  atest  story  of  the  great  out- 
doors which  will  be  Mr.  Neilan's  initial 
picture  vehicle  as  an  independent  pro- 
ducer. 

Mr.  Martin's  eight  years  of  service 
with  Canada's  police  organization  has 
made  him  especially  well  fitted  for  the 
position  he  holds  with  the  Neilan  pro- 
ducing staff. 


Orrin  Denny 

Cameraman  going  to  Join  Universal  South 
Africa  expedition  to  take  place  of 
Pliny  W.  Home,  injured  in  train 
wreck. 


Hugh  Ford  Goes  West 

to  Make  Big  Specials 

HUGH  FORD,  who  has  been  work- 
ing day  and  night  to  finish  cutting 
,.T   J  '^'^  'EU\e:  Ferguson  picture, 

Lady  Rose's  Daughter,"  has  gone  west 
to  make  at  the  Lasky  studio  one  of  the 
most  ambitious  special  productions 
which  will  be  released  during  the  com- 
ing season. 

There  will  be  no  star  in  this  produc- 
tion, but  one  of  the  most  important 
casts  ever  assembled  for  a  special  pic- 
ture. 

The  name  under  which  this  picture  will 
be  released  has  not  yet  been  definitely 
selected  and  it  is  thought  wise  even 
to  withhold  the  nature  of  the  story  for 
the  present.  The  idea,  however,  is  one 
particularly  in  keeping  with  contem- 
poraneous thought.  As  a  matter  of  fact, 
Mr.  Ford  has  been  working  on  this  sub- 
ject with  a  corp  of  scenario  writers  at 
different  times  during  a  period  of  nearly 
SIX  months  and  has  himself  contributed 
very  greatly  to  the  story  itself. 

Mr.  Ford  is  accompanied  west  by  his 
special  cameraman,  Hal  Young,  and  his 
assistant,  Joseph  Boyle. 


732  THE    MOVING    PICTURE   WORLD  January  31,  1920 


Cradle  Rocking  for  an  Infant  Industry 

Glancing  Into  Moving  Picture  World  Ten  Years  Ago 


IN  Moving  Picture  World,  dated  Jan. 
29,  1910,  "J.  E.  B.,"  an  exhibitor 
in  Albia,  Iowa,  said  among  other  things 
tliat  "6.000  exhibitors  were  paying  the 
Patents  Company  $2  a  week  for  the  priv- 
ilege of  running  a  picture  machine."  Ac- 
cording to  present  estimates  the  craft  has 
multiplied  since  then  at  an  average  of 
1.000  a  year. 

The  Albia  man  declared  that  in  his  town 
of  4,500  seven  different  houses  had  started 
and  died  within  the  previous  two  years. 
"We  exhibitors  are  a  lot  of  fools,"  said 
"J.  E.  B.."  "to  let  the  Patents  Company  col- 
lect $2  a  week  from  us  and  not  give  us 
the  exclusive  they  promise." 

Film  Comedies  Were  Slides. 

"How  Jones  Joined  the  Masons"'  was 
advertised  by  Brayton  Manufacturin.g 
Company.  "Laugh  ?  Yes,  you  will  laugh" 
was  the  "punch  line"  in  the  advert.  Set 
of  twelve  slides,  $2.85,  provided  the  com- 
edy for  a  film  entertainment  that  costs 
more  today  and  is  done  in  different  form. 
The  stereopticon  ivas  then  having  its  day. 

Henry  Lee's  "The  Life  of  the  World" 
entertainment  at  the  New  York  Theatre 
was  being  editorially  boosted  by  Moving 
Picture  World.  Lee  was  compared  with 
Lyman  Howe,  Elmendorf,  and  Burton 
Holmes  "in  the  popularization  of  the  mov- 
ing picture.'' 

The  First  Educative  Library. 

"One  thing  in  this  delightful  show,  the 
absence  of  flicker  in  the  moving  pictures, 
so  impressed  us  that  me  made  inquiry  as 
to  what  make  of  projection  machine  was 
used.  It  is  but  fair  to  say  it  was  the  new 
Power's  Camergraph  No.  6.  The  flicker 
'Mas  flickering  out  of  pictures  and  opticians 
bewailed  the  fact. 

"George    Kleine,  of    Chicago,"  said  a 


World  editorial,  "has  been  assiduously 
working  for  some  time  on  a  catalog  of 
educational  film  subjects  and  at  a  private 
demonstration,  a  few  days  ago,  we  were 
given  a  glimpse  *  *  *  If  we  can  be  as- 
sured of  a  plentiful  supply  of  such  subjects 
we  may  safely  venture  the  assertion  that 
the  moving  picture  is  the  most  potent  fac- 
tor that  has  yet  been  promulgated  for  the 
world's  enlightenment."  Prophetic  words, 
those,  since  abundantly  come  true. 

"Well  Known  Writers  Turning  to  a  New 
Field — That  of  Writing  Film  Scenarios," 
was  a  headline  that  topped  a  story  about 
Richard  Harding  Davis,  Rex  Beach  and 
Elbert  Hubbard  having  contracted  for  such 
work.  Hubbard  was  to  write  for  Selig; 
Edison  announced  "Ranson's  Folly,"  by 
Davis.  Rex  Beach?  Well,  he's  still  writ- 
ing for  Goldwyn  ! 

Introducin  Lawrence  Griffith. 

On  January  19,  "the  entire  Biograph 
stock  company,  with  Lawrence  Griffith,  di- 
rector-in-chief, was  dispatched  on  fast 
trains  to  sunny  and  picturesque  lands  in 
Southern  California.''  Biograph  was  then 
growing.  Fourteenth  Street  headquarters 
had  become  too  small  and  "as  soon  as  frost 
was  out  of  the  ground"  work  was  to  begin 
on  new  studios  in  the  Bronx. 

Lawrence  Griffith,  mentioned  in  the  pre- 
ceeding  paragraph,  was  popularly  known 
around  Biograph  as  "Larry."  For  pub- 
licity purposes,  it  would  seem,  the  more 
dignified  name  of  Lawrence  was  used  to 
designate  the  man  known  since  to  univer- 
sal fame  as  David  Wark  Griffith.  JVe 
cK'ould  not  advise  cub  reporters  to  call 
him  "Larry"  by  way  of  starting  an  inter- 
view for  present  day  purposes. 

How  about  it,  Larry? 

.\  new  industry  was  noted  in  news  of 
ten  years  ago.    It  was  a  clean-'em-up-and- 


varnish-'em  process  applied  to  film  by  "in- 
dependent" exchanges.  Old  Junk  was  reno- 
vated by  this  cleaning  process  and  sent 
forth  "good  as  new" — only  it  wasn't. 

F.  C.  Taylor  had  made  arrangements 
with  F.  H.  Richardson  to  superintend  the 
Taylor  School  for  Operators.  Yes,  same 
Richardson  who  is  doing  our  "projection- 
ists" department  these  days.  But  Taylor, 
where  is  he.' 

The  Movies  Promised  Profit. 

New  Companies  were  constantly  being 
formed  in  England  to  exploit  the  moving 
picture  form  of  entertainment.  We  read : 
"Plainly  the  Englishmen  have  faith  in  the 
moving  picture  business  as  a  moneymaker." 
Faith  once  more  brought  into  full  fruition 
by  Father  Time. 

New  York  Motion  Picture  Company  was 
illustrating  its  advertisements  of  Bison 
Films  with  cuts  made  from  stills.  Mr. 
Yearsley,  of  First  National,  does  the  same 
thing  in  a  better  way  nowtimes. 

The  General  Electric  Company,  Schnec- 
tady,  N.  Y.,  was  taking  page  "smashes"  to 
tell  about  G.  E.  Mercury  Arc  Rectifiers. 
Howell  Graham,  manager  of  Theato,  Chat- 
tanooga, had  his  letter  of  indorsement 
printed  as  part  of  the  advert. 

What  Is  a  Poster? 

Posters?  They  were  coming  along. 
Thomas  H.  Quill,  on  behalf  of  the  U.  S. 
Lithograph  Company,  was  heralded  as  a 
specialist. 

Vitigraph  was  sending  out  a  large  poster, 
showing  half-tone  reproductions  of  some  of 
the  scenes  in  the  pictures  advertised. 
"What  Is  a  Poster?"  was  a  headline  that 
didn't  carry  an  answer  under  it.  It  prin- 
cipally gave  "Paddy  Whack"  to  the  artists 
who  drew  them. 

News?  Scarce.  Next  week:  Issue  of 
February  5,  1910  W.  K.  H. 


Tarzan  and  the  O  Lady,  Lady ! 

Gene  Pollar.  who  plays  Tarzan  in  Xuma  Pictures  Corporation's  production  of  "The  Return  of  Tarzan."  must  be  classed,  at  least  In 
film  footage,  as  "some  boy."    He  subdues  the  lions,  the  apes  and  other  jungle  dangers,  but  greater  than  these,  he  wins 
the  frantic  affections  of  such  screen  stunners  as  Estelle  Taylor,   Peggy  Hannon,   Donna   Rameriz,  Ethel 
Kerwin  and  Evelyn  Farris.     But  gosh  durn  the    blonds — along    comes   Karla    Schramm,  pre- 
destined by  charm  and  the  scenario,  and  ties  him  fast  ' 


January  31,  1920 


THE    MOVING    PICTURE  WORLD 


733 


The  Copperhead"  Is  Greatest  in 

Its  Uncompromising  Americanism 


WE  have  been  told  that  "The 
Copperhead,"  as  produced  by 
Famous  Players-Lasky,  is  among 
that  company's  most  ambitious  and 
pictorially  extensive  releases.  This 
claim  is  well  within  the  bounds  of  truth. 
The  Paramount-Artcraft  screen  version 
of  the  Augustus  Thomas  play  founded 
on  the  story  by  Frederick  Landis,  in 
which  Lionel  Barrymore  gives  his  in- 
spiring impersonation  of  that  unsung 
hero.  Milt  Shanks,  is  a  brilliant  attain- 
ment on  the  part  of  every  one  concerned 
in  its  making.  As  a  moving  picture, 
its  merits  are  outclassed  by  the  sum  of 
its  patriotic  uplift,  by  its  inspiring  ex- 
ample of  love  of  country.  And  by  its 
clear  and  human  portrait  of  that  might- 
iest American,  Abraham  Lincoln. 

Milt  Among   the   Earliest  Volunteers 

The  story  covers  three  periods  in  our 
national  history.  The  war  with  Mexico 
has  just  been  declared,  and  Milt  Shanks, 
a  young  farmer  of  Millville,  111.,  has  de- 
cided to  enlist  when  the  opening  scenes 
are  shown.  Milt's  wife  objects  to  his 
going,  but  he  is  firm  in  his  determination 
until  Abraham  Lincoln,  who  knows  him, 
advises  that  he  stay  at  home  and  wOrk 
his  land  and  let  the  unmarried  men  do 
the  fighting.  The  next  period  is  during 
the  outbreak  of  the  Civil  War.  There 
are  Southern  sympathizers  in  Millville, 
and  Lincoln  sends  for  Milt  as  he  is 
about  to  enlist  in  the  Union  army.  The 
President  wants  Milt  to  join  the  United 
States  Secret  Service  and  pretend  to 
favor  the  South  and  keep  a  watch  on  the 
Copperheads  among  his  neighbors.  Milt 
obeys  and  is  sworn  into  the  service  by 
Lincoln  himself.  No  one  else,  not  even 
the  new  recruit's  wife  and  son,  are  to 
know  of  it. 

Milt  pays  a  terrible  price  for  his  loy- 
alty. Joey,  his  boy,  goes  to  the  front 
despising  his  father,  Mrs.  Shanks  and 
the  supporters  of  the  Union  sharing  the 
same  feeling.  The  Federal  officer  is 
arrested  while  apparently  helping  a 
group  of  Copperheads  to  run  a  number 
of  horses  through  the  northern  lines. 
Joey  is  present  when  hSs  father  is 
caught.  Tried  and  sentenced  to  be 
shot.  Milt  is  pardoned  by  Lincoln  and 
continues  to  serve  his  country  in  secret. 
Joey  is  killed  in  battle,  and  his  mother 
dies  of  grief.  Forty  years  later,  when 
his  granddaughter  and  the  son  of  a  loyal 
neighbor  of  Milt's  fall  in  love,  the  now 
bent  and  broken  man  reveals  the  truth 
and  removes  the  bar  which  threatens  to 
separate  the  young  couple. 

A  Characteristic  Ensemble  Scene. 

The  ensemble  scenes  in  "The  Copper- 
head" are  many  and  of  fine  artistic  fi- 
delity. Here  is  one  during  the  1846 
period:  It  is  the  noon  hour  in  Milville 
and  the  long  stragging  Main  street  is 
alive  with  men  and  women  hurrying  to- 
ward the  courthouse  at  the  upper  end 
of  the  town,  where  an  officer  of  the 
United  States  .Army  is  urging  the  men 
iji  the  crowd  in  front  of  the  building 
to  enlist  in  the  war  with  Mexico.  War 
is  the  one  topic  of  conversation  and 
everybody  shows  the  most  eager  inter- 
est in  the  success  of  the  recruiting  and 


By  Edward  Weitzel 

cheers  heartily  as  each  volunteer  goes 
up  the  steps  and  signs  his  name  to  the 
list. 

The  departure  of  the  Milville  volun- 
teers, some  weeks  later,  is  another  sight 
to  stir  the  blood  of  anyone  worthy 
to  be  called  an  American.  The  body  of 
raw  recruits,  clad  in  motley  and  fol-- 
lowed  by  the  cheering  men  and  women 
that  know  and  love  them,  makes  a 
wonderfully  inspiring  picture  as  they 
come  down  the  street  together. 

The  Return  of  Joey. 

Let  us  compare  this  latter  scene  with 
one  of  a  different  nature  ;  one  in  which 
there  are  only  two  characters — Milt 
Shanks  and  his  wife.  The  room  in  which 
it  takes  place  is  far  from  impressive, 
the  parlor  of  a  humble  home  in  Civil 
War  times. 

Milt  has  heard  that  his  boy  has  been 


The  Copperhead 
Milt  longs  to  comfort  his  wife. 

liriiriMiiMtiiiiiiiNiriiiiiiiiriiiiriiiiiiiiiiiiiiiiiMiiiiiiiiriiiiiiijiiMiiiiriiiririiitiiiriiiiiiiiiiiiriiiiiiiiiiniiiiiiiiiiiiiiiiii 

killed  at  Vicksburg  and  that  the  body 
is  at  the  church.  He  goes  there  and 
is  told  that  Joey  has  asked  that  his 
father  should  not  be  permitted  to  see 
him  in  his  coffin. 

Greater  anguish  is  in  store  for  Milt 
when  he  returns  home  and  is  forced  to 
face  his  wife.  He  longs  to  take  her  in 
his  arms  and  give  her  some  measure  of 
comfort  by  telling  her  that  he  is  not  a 
traitor  and  that  Joey  would  love  and 
honor  him  if  he  knew  the  truth.  He 
tries  to  show  her  his  pity  for  her  and 
his  affection,  but  the  mother  of  the 
dead  boy  only  turns  from  him  with  the 
cry,  "You're  unclean,  Milt  Shanks!"  and 
opens  her  Bible  to  find  consolation  for 
her  grief.  When  Milt  bends  over  her 
a  few  minutes  later  she  is  dead. 

An  Intimate  Mental  Picture. 

Watching  this  scene  with  its  search- 
ing pathos  and  beautiful  revelation  of 
nobility  of  soul,  it  is  made  clear  that 
when    the   spectators   leave   a  theatre 


after  witnessing  "The  Copperhead,"  the 
mental  picture  they  will  carry  away  with 
them  will  not  be  of  crowds  and  of 
marching  men,  of  massive  sets  and  mar- 
velous reproductions  of  great  historical 
periods  in  our  national  life,  but  remem- 
brances of  a  more  personal  and  inti- 
mate nature:  the  sacrifice  of  Milt 
Shanks  of  every  thought  of  self,  of  all 
the  things  that  meant  most  to  those 
nearest  to  him  that  he  might  better 
serve  his  country. 

The  story  entwined  about  the  lives 
of  this  humble  American  and  his  im- 
mediate family  has  the  bigness  of  an 
epoch  and  the  nearness  of  the  hand- 
clasp of  a  friend. 

Lionel  Barrymore^s  Fine  Delineation. 

Transferred  to  the  screen,  Lionel  Bar- 
rymore's  impersonation  of  Milt  Shanks 
retains  the  same  rugged  exterior  and 
spiritual  depth  of  the  stage  portrait. 
His  indications  of  early  manhood,  mid- 
dle life  and  old  age  are  sketched  in 
firm,  distinct  outlines,  and  he  endows 
the  three  phases  of  the  character  with 
a  humanity  which  is  felt  instantly  and 
is  retained  to  the  end.  He  brings  again 
into  being  one  of  those  sterling  Ameri- 
cans of  earlier  days  that  did  so  much 
for  the  country  by  the  labor  of  their 
hands  and  the  lovalty  of  their  hearts. 
Close  behind  the  star's  fine  delineation 
comes  the  "Ma"  Shanks  of  Doris  Rankin. 
Sincere  and  kindly  womanhood  and 
pathetic  power  of  real  strength  are  to 
be  found  in  the  characterization.  Wil- 
liam P.  Carlton  as  Lieutenant  Tom 
Hardy,  Frank  Joyner  as  "Newt"  Gilles- 
pie, Richard  Carlyle  as  "Lem"  Tollard, 
Arthur  Rankin  as  Joey  and  N.  Schroell 
as  Abraham  Lincoln  are  the  other  mem- 
bers of  the  cast  that  deserve  more  than 
honorable  mention. 

To  Director  Charles  Maigne  goes  the 
credit  for  the  scenario  as  well.  The 
almost  infinite  detail  of  the  picture  has 
been  looked  after  with  keen  eyes  and 
sure  artistic  judgment.  The  scenario  is 
true  to  the  spirit  of  the  original  and  un- 
hampered and  effective  when  screen  re- 
quirements call  for  interpolated  scenes. 

The   Timeliness   of   "The  Copperhead." 

And  now  we  come  to  what  "The  Cop- 
perhead" will  mean  at  this  time,  when 
the  world  at  large  is  so  in  need  of  a 
sublime  lesson  in  patriotism.  Here  in 
our  own  country  it  fs  imperative  that 
we  all  be  reminded  what  real  American- 
ism stands  for,  and  that  the  forces  of 
social  disorder  and  rebellion  be  shown 
one  of  the  chief  sources  of  our  ideals 
and  our  faith. 

In  Milt  Shank's  loyalty  and  his  ven- 
eration of  Abraham  Lincoln  is  this  ac- 
complished. Rich  in  its  spectacular  fea- 
tures, and  more  valuable  in  its  human 
appeal,  "The  Copperhead"  is  greatest  in 
what  It  stands  for — uncompromising 
and  militant  Americanism. 


Reviews  printed  in  Moving  Picture 
World  are  written  zvith  authority  by  ex- 
perienced craftsmen;  written  from  the 
production  exactly  as  it  ivill  be  presented 
on  the  screen  of  your  theatre. 


734 


I  111".   MOVING   PICTURE  WORLD 


January  31,  1920 


Bninet  Establishes  Permcment 

Pathe  Headquarters  on  the  Coast 


PAUI,  nRL'M'/r.  vicc-l"  t-'siili-iil  iind 
Kcncral  manager  of  I'atlic 
oliniiKe,  Inc.,  is  hack  from  a 
visit  to  llic  I'atilic  Coast,  entluisiastic 
ovcT  tlic  gratifyiiiK  success  of  liis  mis- 
sion ami  especially  pleased  over  tlio 
work  ill  preparation  and  lliat  planned 
for  the  immediate  future  of  the  ten  pro- 
ducing units  included  in  the  I'athc  re- 
leases. 

Mr.  Hrunet  completed  the  establish- 
ment of  permanent  I'athe  hcadiiuarters 
on  the  coast,  which  will  hoKin  oi)cration 
on  l''cl)ruary  1  and  he  located  in  the 
Wrinlit  I'allcndcr  lUiilding.  Mr.  ("lilson 
Willct.  formerly  manascr  of  the  I'athc 
scenario  department  is  now  the  perma- 
nent I'acilic  coast  production  represen- 
tative, and  the  publicity  will  he  handled 
by  Mrs.  rhyllis  Daniels.  Troduction 
will  be  handled  from  there  and  all  pro- 
ducing heads  will  have  daily  conference 
over  the  work  in  progress. 

Praise*  Aatociated  Exhibitors. 

One  of  the  principal  projects  that  en- 
gaged the  attention  of  Mr.  Hrunct  was 
the  Associated  Exhibitors,  Inc.  "The 
plan  of  operation  of  the  .Associated  h'.x 
hibitors,"  commci\ted  Mr.  Brnnet,  "has 
features  that  aic  not  n\cliidcd  in  any  of 
the  similar  cond>inations  ami  has  been 
warmly  indorsed  from  the  Atlantic  to 
the  I'acilic,  the  characteristic  note  be- 
ing sounded  by  11.  M.  C'randall,  of  Wash- 
ington, who,  in  giving  his  imtiualificd 
indorseinent  to  the  plan,  said: 

"'l  miist  say  that  it  is  a  most  re- 
markable plan,  1  have  been  connected 
with  both  the  h'irst  National  and  United, 
but  I  have  never  seen  one  more  fair  and 
equitable  than  this,  and  1  might  say  in 
a  few  words,  it  seems  too  good  to  be 
true. 

"'This  proposition  should  need  no 
sales  talk  as  the  exhibitor  has  all  to  gain 
and  nothing  to  lose. 

"'Don't  hesitate  to  use  my  name  lor 


what  little  it  may  be  worth  to  any  of 
my  brother  exhibitors.'" 

Pleased  with  Jack  Dempsey. 

Mr.  llrunct  was  much  interested  in 
Fathc's  newest  West  Coast  star.  Jack 
Dempsey,  whose  serial,  "Dare-devil 
Jack,"  is  to  be  released  in  February.  He 
was  surprised  at  the  natural  aptitude  of 
the  world's  champion  before  the  camera 
and  in  entering  into  the  adventurous 
spirit  of  the  story.  "After  critically 
watching  his  work,"  says  Mr.  Urunet, 
"1  consider  Dempsey  a  natural  born 
star." 

"The  production  units  really  leave 
nothing  to  be  desired — ten  in  all  includ- 
ing Kdgar  Lewis;  the  Ulaiiche  Sweet 
Specials,  produced  by  Jesse  D.  Hampton  ; 
the  two-reel  $UK),0()0  l.loyd  comedies  pro- 
duced by  Hal  li.  Roach;  Ruth  Roland 
Serials;  H.  B.  Warner  Specials,  produced 
by  Jesse  D.  Hampton;  the  Jack  Demp- 
sey serial  produced  by  Robert  Brunton  ; 
the  l'"rank  Keenan  Specials;  Louis  J. 
Gasnier  Serials;  the  specials  produced 
by  lulvvin  Carewe  and  the  one  reel  Ro- 
lin  comedies  from  Hal  1£.  Roach. 

"These  ten  companies  working  on  the 
coast  represent  the  release  of  about  fif- 
teen reels  a  week  in  features  and  com- 
edies and  our  Intnr  plans  contemplate 
important  additions  to  this  product. 
Ruth  Roland  is  well  into  the  making  of 
her  second  serial,  in  which  she  figures 
as  both  star  and  producer.  The  work- 
ing title  IS  'Broadway  liabs'  and  it  struck 
me  as  being  a  strikingly  original  story 
of  rapid  action  and  surprise. 

New    Studio    for  Roach. 

"Hal  Roach  declares  that  the  warm 
reception  accorded  the  Harold  Lloyd 
two-reel  conicilies  all  over  the  country 
jiistilies  his  indgmcnt  in  making  the 
liberal  expenditure  in  the  setting  and 
dressing  of  these  features.  \nA  I  was 
(|uite  gratified  to  learn  that  'Bumping 


Into  Broadway,"  'His  Royal  Slyness'  and 
'From  Hand  to  Mouth'  have  been  ac- 
claimed as  marking  a  new  achievement 
in  the  production  of  comedies. 

"So  it  is  that  in  the  production  of 
these  Lloyd  features  and  in  the  one  reel 
Rolin  comedies  featuring  '.Smib'  Pollard, 
Mr.  Roach  has  outgrown  his  old  studio. 
Within  two  weeks  he  will  move  into  a 
roomy  modern  studio,  well  equipped  with 
all  of  the  up-to-date  improvements  at 
Culver  City.  Its  aspect  from  the  street 
is  one  of  beauty,  the  design  is  a  Span- 
ish mission  style. 


Rivoli  Theatre  Hooks 

Alice  Brady  Feature 

THE  FEAR  MARKET,"  Alice  Brady's 
lirst  |)roductioii  for  Realart  will  be 
the  feature  at  the  Rivoli  Theatre, 
New  York,  the  week  beginning  Sunday, 
January  25.  .'\s  the  fifth  release  of  the 
young  producing  company,  this  film  will 
also  be  the  fifth  Realart  production  to 
show  on  the  White  Way,  every  one  of 
the  concern's  pictures  have  received 
Broadway  recognition,  some  of  them 
more  than  once.  Miss  Brady's  film 
comes  to  Broadway  immediately  after 
her  personal  appearance  at  tl»e  Shubert- 
Tcller  Theatre  in  Brooklyn  last  week  in 
"Forever  After." 

Realart  had  its  first  Broadway  show- 
ing with  "The  Mystery  of  the  Yellow 
Room,"  which  ran  for  three  weeks  in  a 
pre-release  showing  at  the  Broadway 
Theatre.  "Soldiers  of  I'^ortune"  fol- 
lowed at  the  big  Capitol,  where  it  was 
said  22,000  atteiuled  on  the  (irst  day  and 
more  than  1(X).(K)0  during  the  week. 
"Erstwhile  Susan"  was  next  at  the  Ri- 
alto,  and  in  the  following  week  two 
Realarts  played  in  opposition,  "Anne  of 
Green  (labies"  at  the  Rivoli  and 
"Soldiers  of  I-'ortune"  at  the  Broadway, 
in  a  return  engagement  to  the  avenue. 

"The  Fear  Market"  returns  to  Broad- 
way in  film  form  after  having  scored 
a  notable  success  four  years  ago  on 
the  stage.  Princess  Troubetzkoy  wrote 
the  original  play.  The  photoplay  was 
adapted  by  Clara  Beranger.  Kenneth 
Webb  directed.  George  b'olsey  was  the 
cameraman  and  Roy  VVebb  was  assistant 
director. 


Strong  Appeal  in  Mayer  Picture. 

.^  great  heart  interest  is  sounded  in 
Louis  B.  Mayer's  new  First  National 
attraction,  "The  Fighting  Shepherdess," 
which  will  be  released  shortly.  It  is  a 
picturization  of  Caroline  Lockhart's 
story,  with  Anita  Stewart  as  the  star 
and  Edward  Jose  as  the  director.  The 
theme  centers  about  the  fight  which  Kate 
Prentice  makes  against  the  slander  and 
bitter  opposition  of  a  small,  narrow- 
minded  town. 

Supporting  Anita  Stewart,  the  cast 
contains  Wallace  MacDonald,  Noah 
Beery,  Walter  Long,  Eugenie  Besserer, 
Gibson  Gowland,  Ben  Lewis,  Calvert 
Carter  and  Maud  Wayne.  Millard  Webb 
assisted  Mr.  Jose  in  the  directing,  and 
Tony  Gaudio  had  charge  of  the  photog- 
raphy. 


Our  revinvers  wrilf  fairly  and  honestly 
of  the  l<roduclituis  they  see  at  advance 
showings.  The  rciirrcj  are  valuable  not 
alone  as  a  guide  to  the  picture  shotvman, 
hut  are  highly  desirable  as  fress  notices  for 
daily  papers — to  go  tt>ith  advertising  and 
help  in  getting  the  ivorih  of  your  money. 


Roll  On,  Thou  Strip  of  Negative,  Roll! 
Charlotte  Wnlkor  iiiid  Whoi'Ior  Oalinmn  aro  '  boucliod"  In  their  American 
fenturo.  "Eve  In  Exile." 


January  31,  1920 


THE   MOVING   PICTURE  WORLD 


735 


Bennett  Writing  for  Hank  Mann. 

Frederick  Bennett,  author  of  "The 
Radium  Mystery,"  "The  Lost  Express" 
and  several  comedies,  including  "The 
Desert  Hero"  and  "The  Banker,"  fea- 
turing Arbuckle,  and  "Ten  Nights  in  a 
Tea  Room,"  featuring  Lyons-Moran,  has 
been  engaged  by  Morris  R.  Schlank, 
producer,  to  write  two-reel  stories  for 
the  new  series  of  comedies  featuring 
Hank  Aiann. 


Sennett's  ''Down  on  the  Farm''  Is 

"A  Thrill  Divided  by  Laughter 


ft 


Big  New  York  Theatres 

Book  "Cinema  Murder" 

ADVANCE  reports  of  the  high,  qual- 
ity of  Cosmopolitan  Productions, 
"The  Cinema  Murder,"  a  Para- 
mount-Artcraft  picture,  and  the  an- 
nouncements of  the  unprecedented  ex- 
ploitation in  newspapers,  magazines,  bill- 
boards and  elsewhere  which  is  being 
given  it,  have  attracted  a  great  deal  of 
attention  among  exhibitors  throughout 
the  country,  as  evidenced  by  the  flood  of 
inquiries  that  are  pouring  daily  into  the 
Famous  Players-Lasky  exchanges  and 
the  home  office  of  International  Film 
Service  at  729  Seventh  avenue,  New 
York. 

At  a  private  showing  recently  in  New 
York,  "The  Cinema  Murder,"  made 
such  an  impression  that  Dr.  Reisenfeld, 
director  of  the  Rialto  and  Rivoli  Thea- 
tres, New  York,  immediately  booked  it 
for  a  week  at  the  Railto  beginning  Jan- 
uary 18.  B.  S.  Moss,  head  of  the  Moss 
Circuit  of  theatres  in  the  East,  booked 
it  for  a  week  at  his  Broadway  Theatre 
to  follow  the  Rialto  engagement,  and 
also  booked  it  to  show  at  every  one  of 
his  theatres. 

"The  Cinema  Murder"  advertising 
and  publicity  campaign  will  be  among 
the  most  pretentious.  Advertising  copy 
in  big  smashes  will  be  placed  in  news- 
papers throughout  the  country,  and  spe- 
cial articles,  written  by  such  well-known 
writers  as  Mrs.  Wilson  Woodrow,  Mrs. 
Van  de  Water,  Ada  Patterson,  Alan 
Dale,  Fay  King,  Nell  Brinkley,  Nellie 
Ely,  Harry  Hershfield,  etc.,  will  be  pub- 
lished in  the  news  columns. 


MACK  SENNETT  announces  the 
completion  of  his  fourth  five-part 
super-production,  "Down  on  the 
Farm."  The  work  now  being  prosecuted 
in  the  cutting  room  will  soon  be  done 
when  E.  M.  Asher,  business  manager  of 
the  Mack  Sennett  Comedies,  will  take 
Mr.  Sennett's  latest  creation  to  New 
*York. 

Exploitation  of  "Down  on  the  Farm" 
develops  the  promise  of  something  new 
— really  new.  Promises  of  the  "unique" 
are  more  often  made  by  producers  than 
fulfilled.  Mr.  Sennett  asks  faith  in  his 
assurances  of  novelty  and  bases  his  re- 
quest on  certain  facts. 

They  are  these : 

"'Down  on  the  Farm'  blends  melo- 
drama, satire,  legitimate  drama,  a  bright 
tinge  of  burlesque,  humor  that  suggests 
pathos  and  romance  real  and  authentic. 
'Down  on  the  Farm'  is  a  spectacle.  If 
seems  to  be  life  itself  as  lived  in  the 
suburbs.  The  opening  scene  discloses 
the  sun  early  at  work  on  the  eastern 
tips  of  high  hills.  Farmhands  lazily 
open  their  day's  services  and  then  the 
plot  emerges. 

"A  Thrill  Divided  by  Laughter." 

"Handled  in  a  vein  of  lightest  banter 
are  the  love  affairs  of  a  pretty  little 
miss  and  her  two  persistent  Romeos, 
one  a  farmhand  who  loves  her  for  her- 
self alone  and  the  other  a  scoundrel 
of  a  real  estate  dealer  who  loves  her 
for  her  financial  prospects.  The  work- 
ing out  of  this  angle  of  the  story  is 
accomplished  with  such  ingenuity  that 
the  beholder  hardly  knows  whether  to 
laugh  at  the  travesty  or  thrill  at  the 
story.  As  a  result,  he  does  both,  which 
is  why  'Down  on  the  Farm'  has  been 
called  'a  thrill  divided  by  laughter.' 

"Naturally  in  a  production  of  such  a 
work  the  entire  menagerie  celebrated  in 
other  Sennett  prsentations  is  here  dis- 
closed in  ensemble  effectiveness.  Some 


Taylor  Holmes  Company 

to  Film  Scenes  in  Miami 

TAYLOR  HOLMES  and  members  of 
his  supporting  company  have  gone 
to  Miami  to  begin  work  on  the 
producer-comedian's  second  starring  ve- 
hicle, "The  Very  Idea."  This  comedy 
from  the  pen  of  William  Le  Baron, 
which  enjoyed  a  long  and  prosperous 
run  on  Broadway,  follows  "Nothing  But 
the  Truth,"  the  William  Collier  stage 
success,  which  was  the  first  picture  to 
be  made  by  Taylor  Holmes  Productions, 
Inc.,  and  distributed  by  Metro. 

Mr.  Holmes  has  surrounded  himself 
with  a  notable  cast  for  "The  Very  Idea." 
He  will  be  seen  as  Gilbert  Goodhue,  the 
mollycoddle  husband  who  desires  a  son 
and  heir,  but  who  looks  to  the  eugenic 
marriage  of  his  chauffeur  and  his  wife's 
maid  to  supply  it.  Virginia  Valli  has 
been  cast  as  Gilbert's  wife,  and  others 
in  the  ensemble  are  Edward  Martin- 
dale,  Jack  Levering,  Edward  Lester,  Geo. 
Cooper,  Betty  Ross  Clarke,  Jean  Robb 
and  Fay  Marbe. 

S.  E.  V.  Taylor  wrote  the  scenario  for 
"The  Very  Idea"  from  the  original  play 
by  William  Le  Baron.  Lawrence  Win- 
dom  is  the  director. 


of  the  most  appealing  of  the  scenes  are 
those  in  which  the  four-footed  and  th'e 
feathered  players  of  the  Sennett  studio 
are  shown  in  action.  ^  - 

"Manifestly  unfair  to  select  foir 
special  mention  any  of  the  principals 
participating  in  this  sensational  plot, 
it  nevertheless  remains  true  that  little 
John  Henry,  Jr.,  and  his  sworn  ally 
and  companion  on  and  off  the  screen, 
Teddy,  the  Great  Dane,  are  likely  to 
prove  the  sensation  of  the  picture. 
Louise  Fazenda  appears  as  'the  rustic, 
cornfed  beauty,'  and  is  in  one  of  her 
finest  characterizations,  at  once  comic, 
•appealing,  wistful  and  hilarious.  Marie 
Prevost  as  the  harrassed  but  faithful 
wife  of  a  villager,  victim  of  the  rent 
collector's  villainy,  has  a  scene  con- 
ceived in  tragedy  and  worked  out  in 
delightful  comedy. 


Hoxie  to  Be  a  Director. 

Jack  Hoxie,  the  National  Film  Cor- 
poration's serial  star,  will  direct  features 
for  that  concern  as  soon  as  his  current 
agreement  expires.  Hoxie,  who  starred 
with  Ann  Little  in  the  "Lightning  Bryce" 
serial,  is  under  contract  to  make  another 
serial  for  the  National,  after  which  he 
will  take  over  one  of  the  National  units. 
To  fit  himself,  as  he  calls  it,  for  the  task 
and  to  learn  how  to  act  behind  the 
camera,  Hoxie  is  taking  "lessons"  daily 
near  Sunland  with  William  A.  Seiter, 
who  is  directing  "The  Kentucky  Col- 
onel." 


Universal    Engages    Mrs.  Rask. 

Mrs.  Marie  Rask,  well-known  special 
writer  and  playwright,  has  been  engaged 
by  Universal  to  write  special  articles 
and  features.  Before  engaging  with 
Universal,  Mrs.  Rask  had  a  wide  expe- 
rience in  journalism  and  brings  to  her 
work  a  fund  of  knowledge. 


The  Clothespin  Queen  Who  Wrung  Some  Hearts  on  a  Summer's  Day. 

Will  Rogers  gets  a  "line"  on  some  clothes  in  his  Goldwyn,  "Water, 
Water,  Everywhere!" 


734 


THE   MOVING   PICTURE  WORLD 


January  31,  1920 


Brunet  Establishes  Permanent 

Pathe  Headquarters  on  the  Coast 


PAUL  BRUNET,  vice-president  and 
general  manager  of  Pathe  Ex- 
change, Inc.,  is  back  from  a  brief 
visit  to  the  Pacific  Coast,  enthusiastic 
over  the  gratifying  success  of  his  mis- 
sion and  especially  pleased  over  the 
work  in  preparation  and  that  planned 
for  the  immediate  future  of  the  ten  pro- 
ducing units  included  in  the  Pathe  re- 
leases. 

Mr.  Brunet  completed  the  establish- 
ment of  permanent  Pathe  headquarters 
on  the  coast,  which  will  begin  operation 
on  February  1  and  be  located  in  the 
Wright-Callender  Building.  Mr.  Gilson 
Willet,  formerly  manager  of  the  Pathe 
scenario  department  is  now  the  perma- 
nent Pacific  coast  production  represen- 
tative, and  the  publicity  will  be  handled 
by  Mrs.  Phyllis  Daniels.  Production 
will  be  handled  from  there  and  all  pro- 
ducing heads  will  have  daily  conference 
over  the  work  in  progress. 

Praises  Associated  Exhibitors. 

One  of  the  principal  projects  that  en- 
gaged the  attention  of  Mr.  Brunet  was 
the  Associated  Exhibitors,  Inc.  "The 
plan  of  operation  of  the  Associated  Ex- 
hibitors," commented  Mr.  Brunet,  "has 
features  that  are  not  included  in  any  of 
the  similar  combinations  and  has  been 
warmly  indorsed  from  the  Atlantic  to 
the  Pacific,  the  characteristic  note  be- 
ing sounded  by  H.  M.  Crandall,  of  Wash- 
ington, who,  in  giving  his  unqualified 
indorsernent  to  the  plan,  said: 

"'I  miist  say  that  it  is  a  most  re- 
markable plan.  I  have  been  connected 
with  both  the  First  National  and  United, 
but  I  have  never  seen  one  more  fair  and 
equitable  than  this,  and  I  might  say  in 
a  few  words,  it  seems  too  good  to  be 
true. 

"  'This  proposition  should  need  no 
sales  talk  as  the  exhibitor  has  all  to  gain 
and  nothing  to  lose. 

"  'Don't  hesitate  to  use  my  name  for 


what  little  it  may  be  worth  to  any  of 
my  brother  exhibitors.'  " 

Pleased  with  Jack  Dempsey. 

Mr.  Brunet  was  much  interested  in 
Pathe's  newest  West  Coast  star,  Jack 
Dempsey,  whose  serial,  "Dare-devil 
Jack,"  is  to  be  released  in  February.  He 
was  surprised  at  the  natural  aptitude  of 
the  world's  champion  before  the  camera 
and  in  entering  into  the  adventurous 
spirit  of  the  story.  "After  critically 
watching  his  work,"  says  Mr.  Brunet, 
"I  consider  Dempsey  a  natural  born 
star." 

"The  production  units  really  leave 
nothing  to  be  desired — ten  in  all  includ- 
ing Edgar  Lewis;  the  Blanche  Sweet 
Specials,  produced  by  Jesse  D.  Hampton; 
the  two-reel  $100,000  Lloyd  comedies  pro- 
duced by  Hal  E.  Roach;  Ruth  Roland 
Serials;  H.  B.  Warner  Specials,  produced 
by  Jesse  D.  Hampton;  the  Jack  Demp- 
sey serial  produced  by  Robert  Brunton  ; 
the  Frank  Keenan  Specials;  Louis  J. 
Gasnier  Serials ;  the  specials  produced 
by  Edwin  Carewe  and  the  one  reel  Ro- 
lin  comedies  from  Hal  E.  Roach. 

"These  ten  companies  working  on  the 
coast  represent  the  release  of  about  fif- 
teen reels  a  week  in  features  and  com- 
edies and  our  futur  plans  contemplate 
important  additions  to  this  product. 
Ruth  Roland  is  well  into  the  making  of 
her  second  serial,  in  which  she  figures 
as  both  star  and  producer.  The  work- 
ing title  is  'Broadway  Babs'  and  it  struck 
me  as  being  a  strikingly  original  story 
of  rapid  action  and  surprise. 

New   Studio   for  Roach. 

"Hal  E.  Roach  declares  that  the  warm 
reception  accorded  the  Harold  Lloyd 
two-reel  comedies  all  over  the  country 
justifies  his  iudgment  in  making  the 
liberal  expenditure  in  the  setting  and 
dressing  of  these  features.  And  I  was 
quite  gratified  to  learn  that  'Bumping 


Into  Broadway,'  'His  Royal  Slyness'  and 
'From  Hand  to  Mouth'  have  been  ac- 
claimed as  marking  a  new  achievement 
in  the  production  of  comedies. 

"So  it  is  that  in  the  production  of 
these  Lloyd  features  and  in  the  one  reel 
Rolin  comedies  featuring  'Snub'  Pollard, 
Mr.  Roach  has  outgrown  his  old  studio. 
Within  two  weeks  he  will  move  into  a 
roomy  modern  studio,  well  equipped  with 
all  of  the  up-to-date  improvements  at 
Culver  City.  Its  aspect  from  the  street 
is  one  of  beauty,  the  design  is  a  Span- 
ish mission  stj'le. 


Rivoli  Theatre  Books 

Alice  Brady  Feature 

THE  FEAR  MARKET,"  Alice  Brady's 
first  production  for  Realart  will  be 
the  feature  at  the  Rivoli  Theatre, 
New  York,  the  week  beginning  Sunday, 
January  25.  As  the  fifth  release  of  the 
young  producing  company,  this  film  will 
also  be  the  fifth  Realart  production  to 
show  on  the  White  Way,  every  one  of 
the  concern's  pictures  have  received 
Broadway  recognition,  some  of  them 
more  than  once.  Miss  Brady's  film 
comes  to  Broadway  immediately  after 
her  personal  appearance  at  the  Shubert- 
Teller  Theatre  in  Brooklyn  last  week  in 
"Forever  After." 

Realart  had  its  first  Broadway  show- 
ing with  "The  Mystery  of  the  Yellow 
Room,"  which  ran  for  three  weeks  in  a 
pre-release  showing  at  the  Broadway 
Theatre.  "Soldiers  of  Fortune"  fol- 
lowed at  the  big  Capitol,  where  it  was 
said  22,000  attended  on  the  first  day  and 
more  than  100,000  during  the  week. 
"Erstwhile  Susan"  was  next  at  the  Ri- 
alto,  and  in  the  following  week  two 
Realarts  played  in  opposition,  "Anne  of 
Green  Gables"  at  the  Rivoli  and 
"Soldiers  of  Fortune"  at  the  Broadway, 
in  a  return  engagement  to  the  avenue. 

"The  Fear  Market"  returns  to  Broad- 
way in  film  form  after  having  scored 
a  notable  success  four  years  ago  on 
the  stage.  Princess  Troubetzkoy  wrote 
the  original  play.  The  photoplay  was 
adapted  by  Clara  Beranger.  Kenneth 
Webb  directed.  George  Folsey  was  the 
cameraman  and  Roy  Webb  was  assistant 
director. 


Strong  Appeal  in  Mayer  Picture. 

A  great  heart  interest  is  sounded  in 
Louis  B.  Mayer's  new  First  National 
attraction,  "The  Fighting  Shepherdess," 
which  will  be  released  shortly.  It  is  a 
picturization  of  Caroline  Lockhart's 
story,  with  Anita  Stewart  as  the  star 
and  Edward  Jose  as  the  director.  The 
theme  centers  about  the  fight  which  Kate 
Prentice  makes  against  the  slander  and 
bitter  opposition  of  a  small,  narrow- 
minded  town. 

Supporting  Anita  Stewart,  the  cast 
contains  Wallace  MacDonald,  Noah 
Beery,  Walter  Long,  Eugenie  Besserer, 
Gibson  Gowland,  Ben  Lewis,  Calvert 
Carter  and  Maud  Wayne.  Millard  Webb 
assisted  Mr.  Jose  in  the  directing,  and 
Tony  Gaudio  had  charge  of  the  photog- 
raphy. 


Our  reviewers  write  fairly  and  honestly 
of  the  productions  they  see  at  advance 
showings.  The  reviews  are  valuable  not 
alone  as  a  guide  to  the  picture  showman, 
but  are  highly  desirable  as  press  notices  for 
daily  papers — to  go  with  advertising  and 
help  in  getting  the  worth  of  your  money. 


Roll  On,  Thou  Strip  of  Negative,  Roll! 

Charlotte  Walker  and  Wheeler  Oakman  are  "beached"  in  their  American 
feature,  "Eve  in  Exile." 


January  31,  1920 


THE   MOVING   PICTURE  WORLD 


735 


Bennett   Writing   for   Hank  Mann. 

Frederick  Bennett,  author  of  "The 
Radium  Mystery,"  "The  Lost  Express" 
and  several  comedies,  including  "The 
Desert  Hero"  and  "The  B'anker,"  fea- 
turing Arbuckle,  and  "Ten  Nights  in  a 
Tea  Room,"  featuring  Lyons-Moran,  has 
been  engaged  by  Morris  R.  Schlank, 
producer,  to  write  two-reel  stories  for 
the  new  series  of  comedies  featuring 
Hank  Mann. 


Sennett's  ''Down  on  the  Farm''  Is 

''A  Thrill  Divided  by  Laughter 


Big  New  York  Theatres 

Book  "Cinema  Murder" 

ADVANCE  reports  of  the  high,  qual- 
ity of  Cosmopolitan  Productions, 
"The  Cinema  Murder,"  a  Para- 
mount-Artcraft  picture,  and  the  an- 
nouncements of  the  unprecedented  ex- 
ploitation in  newspapers,  magazines,  bill- 
boards and  elsewhere  which  is  being 
given  it,  have  attracted  a  great  deal  of 
attention  among  exhibitors  throughout 
the  country,  as  evidenced  by  the  flood  of 
inquiries  that  are  pouring  daily  into  the 
Famous  Players-Lasky  exchanges  and 
the  home  office  of  International  Film 
Service  at  729  Seventh  avenue.  New 
York. 

At  a  private  showing  recently  in  New 
York,  "The  Cinema  Murder,"  made 
such  an  impression  that  Dr.  Reisenfeld, 
director  of  the  Rialto  and  Rivoli  Thea- 
tres, New  York,  immediately  booked  it 
for  a  week  at  the  Railto  beginning  Jan- 
uary 18.  B.  S.  Moss,  head  of  the  Moss 
Circuit  of  theatres  in  the  East,  booked 
it  for  a  week  at  his  Broadway  Theatre 
to  follow  the  Rialto  engagement,  and 
also  booked  it  to  show  at  every  one  of 
his  theatres. 

"The  Cinema  Murder"  advertising 
and  publicity  campaign  will  be  among 
the  most  pretentious.  Advertising  copy 
in  big  smashes  will  be  placed  in  news- 
papers throughout  the  country,  and  spe- 
cial articles,  written  by  such  well-known 
writers  as  Mrs.  Wilson  Woodrow,  Mrs. 
Van  de  Water,  Ada  Patterson,  Alan 
Dale,  Fay  King,  Nell  Brinkley,  Nellie 
Ely,  Harry  Hershfield,  etc.,  will  be  pub- 
lished in  the  news  columns. 


MACK  SENNETT  announces  the 
completion  of  his  fourth  five-part 
super-production,  "Down  on  the 
Farm."  The  work  now  being  prosecuted 
in  the  cutting  room  will  soon  be  done 
when  E.  M.  Asher,  business  manager  of 
the  Mack  Sennett  Comedies,  will  take 
Mr.  Sennett's  latest  creation  to  New 
*York. 

Exploitation  of  "Down  on  the  Farm" 
develops  the  promise  of  something  new 
— really  new.  Promises  of  the  "unique" 
are  more  often  made  by  producers  than 
fulfilled.  Mr.  Sennett  asks  faith  in  his 
assurances  of  novelty  and  bases  his  re- 
quest on  certain  facts. 

They  are  these : 

"  'Down  on  the  Farm'  blends  melo- 
drama, satire,  legitimate  drama,  a  bright 
tinge  of  burlesque,  humor  that  suggests 
pathos  and  romance  real  and  authentic. 
'Down  on  the  Farm'  is  a  spectacle.  If 
seems  to  be  life  itself  as  lived  in  the 
suburbs.  The  opening  scene  discloses 
the  sun  early  at  work  on  the  eastern 
tips  of.  high  hills.  Farmhands  lazily 
open  their  day's  services  and  then  the 
plot  emerges. 

"A  Thrill  Divided  by  Laughter." 

"Handled  in  a  vein  of  lightest  banter 
are  the  love  aflfairs  of  a  pretty  little 
miss  and  her  two  persistent  Romeos, 
one  a  farmhand  who  loves  her  for  her- 
self alone  and  the  other  a  scoundrel 
of  a  real  estate  dealer  who  loves  her 
for  her  financial  prospects.  The  work- 
ing out  of  this  angle  of  the  story  is 
accomplished  with  such  ingenuity  that 
the  beholder  hardly  knows  whether  to 
laugh  at  the  travesty  or  thrill  at  the 
story.  As  a  result,  he  does  both,  which 
is  why  'Down  on  the  Farm'  has  been 
called  'a  thrill  divided  by  laughter.' 

"Naturally  in  a  production  of  such  a 
work  the  entire  menagerie  celebrated  in 
other  Sennett  prsentations  is  here  dis- 
closed in  ensemble  efifectiveness.  Some 


Taylor  Holmes  Company 

to  Film  Scenes  in  Miami 

TAYLOR  HOLMES  and  members  of 
his  supporting  company  have  gone 
to  Miami  to  begin  work  on  the 
producer-comedian's  second  starring  ve- 
hicle, "The  Very  Idea."  This  comedy 
from  the  pen  of  William  Le  Baron, 
which  enjoyed  a  long  and  prosperous 
run  on  Broadway,  follows  "Nothing  But 
the  Truth,"  the  William  Collier  stage 
success,  which  was  the  first  picture  to 
be  made  by  Taylor  Holmes  Productions, 
Inc.,  and  distributed  by  Metro. 

Mr.  Holmes  has  surrounded  himself 
with  a  notable  cast  for  "The  Very  Idea." 
He  will  be  seen  as  Gilbert  Goodhue,  the 
mollycoddle  husband  who  desires  a  son 
and  heir,  but  who  looks  to  the  eugenic 
marriage  of  his  chauffeur  and  his  wife's 
maid  to  supply  it.  Virginia  Valli  has 
been  cast  as  Gilbert's  wife,  and  others 
in  the  ensemble  are  Edward  Martin- 
dale,  Jack  Levering,  Edward  Lester,  Geo. 
Cooper,  Betty  Ross  Clarke,  Jean  Robb 
and  Fay  Marbe. 

S.  E.  V.  Taylor  wrote  the  scenario  for 
"The  Very  Idea"  from  the  original  play 
by  William  Le  Baron.  Lawrence  Win- 
dom  is  the  director. 


of  the  most  appealing  of  the  scenes  arg 
those  in  which  the  four-footed  and  th'e 
feathered  players  of  the  Sennett  studio  ' 
are  shown  in  action.  .  ^ . 

"Manifestly  unfair  to  select  for;', 
special  mention  any  of  the  principals  , 
participating  in  this  sensational  plot, 
it  nevertheless  remains  true  that  little 
John  Henry,  Jr.,  and  his  sworn  ally 
and  companion  on  and  off  the  screen, 
Teddy,  the  Great  Dane,  are  likely  to 
prove  the  sensation  of  the  picture. 
Louise  Fazenda  appears  as  'the  rustic, 
cornfed  beauty,'  and  is  in  one  of  her 
finest  characterizations,  at  once  comic, 
■appealing,  wistful  and  hilarious.  Marie 
Prevost  as  the  harrassed  but  faithful 
wife  of  a  villager,  victim  of  the  rent 
collector's  villainy,  has  a  scene  con- 
ceived in  tragedy  and  worked  out  in 
delightful  comedy. 


Hoxie  to  Be  a  Director. 

Jack  Hoxie,  the  National  Film  Cor- 
poration's serial  star,  will  direct  features 
for  that  concern  as  soon  as  his  current 
agreement  expires.  Hoxie,  who  starred 
with  Ann  Little  in  the  "Lightning  Bryce" 
serial,  is  under  contract  to  make  another 
serial  for  the  National,  after  which  he 
will  take  over  one  of  the  National  units. 
To  fit  himself,  as  he  calls  it,  for  the  task 
and  to  learn  how  to  act  behind  the 
camera,  Hoxie  is  taking  "lessons"  daily 
near  Sunland  with  William  A.  Seiter, 
who  is  directing  "The  Kentucky  Col- 
onel." 


Universal    Engages    Mrs.  Rask. 

Mrs.  Marie  Rask,  well-known  special 
writer  and  playwright,  has  been  engaged 
by  Universal  to  write  special  articles 
and  features.  Before  engaging  with 
Universal,  Mrs.  Rask  had  a  wide  expe- 
rience in  journalism  and  brings  to  her 
work  a  fund  of  knowledge. 


The  Clothespin  Queen  Who  Wrung  Some  Hearts  on  a  Summer's  Day. 

Will  Rogers  gets  a  "line"  on  some  clothes  in  his  Goldwyn,  "Water, 
Water,  Everywhere!" 


736 


THE   MOVING   PICTURE  WORLD 


January  31,  1920 


French  Welcome  Yankee  Producers 
and  Film  Players,  Says  Adolph  Osso 


ADOLPH  OSSO,  vice  president  of 
the  Albert  Capellani  Productions, 
Inc.,  and  also  associated  with 
Harry  Cahone  in  the  Edgar  Lewis  Pro- 
ductions, Inc.,  and  the  Edwin  Carewe 
Productions,  Inc.,  has  recently  returned 
from  Paris. 

Mr.  Osso  speaks  enthusiastically  about 
motion  picture  prospects  in  France. 
"The  industry  is  advancing  rapidly  since 
the  signing  of  the  armistice,"  he  asserts. 
"In  Paris  so  far  there  are  no  Rialtos  or 
Strands,  no  Capitols  or  Rivolis,  the  old 
Hippodrome  still  remaining  the  largest 
film  theatre  in  the  city.  But  it  is  only 
a  question  of  time  until  large  modern 
theatres  will  be  erected. 

"Meanwhile,"  Mr.  Osso  continues,  "the 
American  producer  is  welcome  in  France 
and  will  there  find  every  possible  op- 
portunity afforded  him.  I  am  myself 
erecting  a  studio  which  will  accommo- 
date six  companies  at  the  same  time. 
Nice  and  the  Riviera  constitute  a  sec- 


ond California  so  far  as  motion  photo- 
graphy is  concerned." 

Mr.  Osso  has  great  faith  in  French- 
made  pictures  for  the  American  trade, 
when  they  are  Americanized  and  pro- 
duced with  stars  known  in  this  country. 
With  a  little  encouragement  and  the 
adoption  of  American  methods,  he  be- 
lieves, French  directors  will  do  wonder- 
ful things  with  the  mine  of  valuable  ma- 
terial as  yet  untouched.  This  material 
can  readily  be  adopted  to  American  life. 

"French  pictures,"  Mr.  Osso  declares," 
have  suffered  for  lack  of  beautiful  wom- 
en, few  of  whom  in  France  take  up 
screen  acting  as  a  career.  However. 
Danish  and  Italian  competition  is  spur- 
ring on  the  French  actors.  Many  of 
them  have  of  late  been  sent  to  Italy  to 
do  French  films  there.  If  more  Ameri- 
can players  would  go  to  France  to  act 
in  Americanized  French  productions, 
first-class  pictures  for  United  States 
consumption  would  result." 


city  in  the  state  on  the  subject  under 
discussion. 

Mr  Capes  has  written  to  all  cities, 
inquiring  as  to  what  plan,  if  any,  is  be- 
ing employed  .in  each  in  regulating  the 
motion  picture  houses,  and  also  how 
successfully  the  plan  is  working  out 

From  the  present  outlook,  the  first  of 
the  motion  picture  bills  will  be  intro- 
duced in  the  legislature  early  in  Feb- 
ruary. That  there  will  be  a  fight  is 
freely  predicted,  for  even  this  early  many 
members  of  the  Senate  and  Assembly 
•are  open  in  saying  that  there  is  ab- 
solutely no  need  of  any  further  cen- 
sorship in  this  state,  that  the  National 
Board  of  Review  is  handling  the  prop- 
osition in  a  most  satisfactory  way,  and, 
furthermore,  that  the  cities  themselves 
do  not  wish  to  be  further  encumbered 
by  laws  in  connection  with  their  own 
motion  picture  houses. 


Novelty  and  Variety  Promised  in 

Selznick  Releases  for  February 


INCLUDED  in  the  Selznick  schedule 
of  releases  for  the  month  of  Febru- 
ary are  four  productions  which  are 
expected  by  the  Selznick  organization 
to  find  immediate  favor  with  exhibitors 
and  public.  Novelty  and  variety  are 
promised  in  these  pictures,  which  are 
classed  among  the  best  productions  to 
be  screened  in  the  new  year. 

The  productions  scheduled  for  release 
in  February  are,  with  their  stars, 
"Sooner  or  Later,"  starring  Owen 
Moore;  "His  Wife's  Money,"  starring 
Eugene  O'Brien ;  "The  Woman  Game," 
starring  Elaine  Hammerstein,  and  "The 
Land  of  Opportunity,"  featuring  Ralph 
Ince  as  the  star  and  supervising  director. 

Each  of  the  four  February  releases 
is  a  novelty  in  story,  and  no  two  of  the 
stories  are  the  same  or  have  similar 
themes.  Therefore  the  novelty  and  vari- 
ety is  evident.  Some  unusually  comic 
incidents  are  evident  in  "Sooner  or 
Later,"  the  production  which  was  direct- 


ed by  Wesley  Ruggles.  Serena  Owen  has 
the  feminine  lead. 

"His  Wife's  Money,"  a  story  written 
by  May  Tully  and  DeVernet  Rabbell, 
contains  every  situation  needed  to  make 
it  a  dramatic  success.  The  many  sides 
of  life  are  shown  and  the  varied  lo- 
cales add  to  the  attractiveness  of  the 
drama.  Eugene  O'Brien  has  the  role 
of  a  young  engineer. 

"The  Land  of  Opportunity"  is  the  first 
of  any  of  the  Americanization  pictures 
to  be  made  by  any  of  the  interested 
picture  producing  companies.  Ralph 
Ince,  veteran  and  director,  has  the  lead- 
ing role.  In  fact,  he  plays  a  dual  role 
in  the  production. 

The  women  will  be  interested  in  the 
Elaine  Hammerstein  production,  "The 
Woman  Game."  In  view  of  the  fact  that 
the  story  tells  why  women  have  rights 
as  well  as  men,  it  is  bound  to  draw  them 
and  exhibitors  booking  this  feature 
should  lay  stress  on  this  point. 


Demand  for  Picture  Shows 
Brings  Theatres  Reopening 

THE  demands  on  moving  picture 
houses  have  been  such  of  late  at 
San  Francisco  that  several  thea- 
tres that  have  been  dark  for  a  long  time 
are  being  reopened.  The  Regent  Thea- 
tre has  been  purchased  by  E.  H.  Shaw 
and  has  been  reopened,  following  ex- 
tensive improvements.  The  Republic 
Theatre,  which  has  been  dark  for 
months,  has  been  taken  over  by  E.  C. 
Cunningham  and  will  be  opened  with 
Republic  pictures  late  in  January. 

The  old  Jewel  Theatre  on  Market 
street,  near  Seventh,  which  has  been 
closed  for  the  past  two  years,  is  being 
remodeled  and  will  be  reopened  shortly 
as  the  Sun  Theatre,  the  new  owners 
promising  to  make  it  "the. brightest  spot 
in  town."  The  jazziest  sort  of  a  jazz 
orchestra  has  been  secured  and  the 
corps  of  girl  ushers  is  being  trained  to 
present  novelty  specialties  on  the  stage 
between  pictures.  They  will  be  garbed 
in  striking  costumes  frequently  changed. 


Mayors*  Conference  Sub-Committees 

Will  Report  Campaign  Plans  Soon 


THE  second  meeting  of  the  motion 
picture  regulation  committee  will 
be  held  in  Albany,  N.  Y.,  on  Mon- 
day, February  2,  at  which  time  the  four 
sub-committees  will  make  their  reports 
to  the  general  committee  and  some  idea 
can  be  gained  of  what  will  be  attempted 
along  motion  picture  matters  in  the 
legislature  of  the  state  during  the  next 
few  weeks  to  come.  The  meeting,  ac- 
cording to  W.  P.  Capes,  secretary  of  the 
State  Conference  of  Mayors,  responsible 
for  the  committee,  will  be  an  executive 
one  and  one  from  which  he  hopes  there 
will  be  no  leak  until  such  time  as  a 
report  is  made  at  the  mid-winter  meet- 
ing of  the  conference  in  .Albany. 

The  sub-committees,  which  are  now 
at  work,  include  the  one  6n  state  cen- 
sorship, headed  by  Rex  Beach,  the  au- 
thor; a  second  one  on  the  work  of  the 


National  Board  of  Review,  with  Wal- 
ter W.  Nicholson,  commissioner  of  safe- 
ty of  Syracuse,  as  chairman ;  a  third, 
headed  by  Gabriel  Hess,  which  has  for 
its  consideration  the  existing  laws  in 
New  York  State  on  motion  pictures,  and 
a  fourth  one,  of  which  Dr.  Everett  D. 
Martin  is  chairman,  which  has  for  its 
consideration  all  local  regulations. 

Capes  Collects  Information. 

Instead  of  directly  introducing  any 
bills  this  year,  the  State  Conference  of 
Mayors  plans  to  transmit  to  the  legis- 
lature a  report  on  any  one  subject,  such 
as  the  motion  picture,  pointing  out  prob- 
lems, offering  suggestions  as  to  their 
solution  through  the  passage  of  laws, 
and  by  reason  of  its  own  investigations, 
such  as  are  now  being  made,  furnishing 
the  legislators  information  from  every 


"Cinema  Murder"  Breaks 

Rivoli-Rialto  Records 

RUNNING  up  a  total  of  9,741  paid 
admissions  for  the  day,  "The  Ci- 
nema Murder,"  starring  Marion 
Davies,  a  Cosmopolitan  Production,  re- 
leased as  a  Paramount  Artcraft  Picture, 
broke  the  record  Sunday,  January  18,  at 
the_  Rialto  Theatre,  New  York. 

"  'The  Cinema  Murder'  not  only  broke 
the  Rialto  record,"  said  Managing  Di- 
rector Hugo  Riesenfeld,  "but  it  also 
smashed  the  record  of  our  other  house, 
the  Rivoli,  which  seats  about  400  more." 

The  box-office  power  of  "The  Cinema 
Murder"  is  due  to  a  combination  of  facts 
rather  than  to  chance.  The  story  was 
written  by  E.  Phillips  Oppenheim.  The 
star  is  Marion  Davies,  one  of  the  beau- 
ties of  the  screen  and  stage.  The  sup- 
porting cast  consists  of  well-known 
players,  among  them  being  Anders  Ran- 
dolf,  Nigel  Barrie,  W.  Scott  Moore. 
Reginald  Barlow,  Eulalie  Jensen  and 
Peggy  Parr.  George  D.  Baker  directed. 

In  addition  to  all  this,  "The  Cinema 
Murder  '  is  being  given  one  of  the  most 
thorough  exploitation  campaigns  ever 
given  a  motion  picture.  Prior  to  its 
opening  at  the  Rialto,  the  New  York 
newspapers  were  flooded  with  full-page 
advertising  smashes  and  publicity  sto- 
ries. A  similar  campaign  of  exploitation 
has  been  inaugurated  throughout  the 
country. 


January  31,  1920 


THE   MOVING   PICTURE  WORLD 


737 


Blank  and  Frankle  of  Des  Moines 

Plan  Consolidation  of  Interests 


Irving  Will  Direct  Edith  Hallor. 

The  Weber  Productions,  Inc.,  of  which 
L.  J.  Selznick  is  secretary,  has  had  the 
good  fortune  to  obtain  the  services  of 
George  Irving  as  director  of  the  new 
series  of  Weber  pictures  which  will  fea- 
ture the  well-known  actress  Edith 
Hallor. 

Mr.  Irving  is  one  of  the  best  known 
and  most  capable  directors  in  the  mo- 
tion picture  art.  Before  entering  the 
picture  field  he  spent  thirteen  years 
with  Charles  Frohman  as  actor  and  pro- 
ducing director. 


Work  of  Famous  Players 

Foreign  Offices  in  Films 

AN  interesting  insight  into  foreign 
film  conditions  is  presented  in  a 
special  film  prepared  by  Emil  E. 
Shauer,  assistant  treasurer  and  in 
charge  of  the  foreign  department  of 
the  Famous  Players-Lasky  Corporation. 
This  film,  which  depicted  offices  and 
distributing  agencies  of  the  Famous 
Players-Lasky  Corporation  in  foreign 
lands,  served  as  the  annual  report  made 
by  Mr.  Shauer  to  the  stockholders  and 
directors  of  the  company.  It  is  said  to 
be  the  first  time  that  an  officer's  report 
had  been  made  in  this  form. 

More  than  50,000,000  feet  of  film  were 
shipped  abroad  by  the  foreign  depart- 
ment without  the  loss  of  a  single  foot 
^f  film,  a  truly  remarkable  record  con- 
sidering the  operations  of  the  German 
submarines  throughout  the  war.  This 
record  for  efficiency  has  served  to  in- 
crease the  prestige  of  the  Famous 
Players-Lasky  Corporation  abroad,  ac- 
cording to  Mr.  Shauer. 

One  of  the  first  pictures  shown  was 
that  of  the  Famous  Players-Lasky  Cor- 
poration in  Great  Britain  and  Ireland. 
Another  showed  the  operations  of  the 
Famous  Players-Lasky  Corporation  in 
Australasia. 

Other  offices  shown  in  this  film  were 
those  of  Societe  des  Establissments 
Gaumont  of  Paris,  distributors  of  Para- 
mount-Artcraft  productions  in  France, 
Belgium,  Switzerland,  Holland,  Egypt 
and  the  French  and  Belgian  colonies; 
South  Pacific  Paramount  Company,  dis- 
tributors for  Chile,  Peru  and  Bolivia; 
Sociedada  General  Cinematograf ica,  dis- 
tributors for  Spain,  Argentina,  Uruguay 
and  Paraguay,  and  Caribbean  Film  Com- 
pany, which  distributes  Paramount- 
Artcraft  productions  in  Cuba,  Porto 
Rico,  Venezuela  and  Central  America. 

The  offices  of  the  Famous  Players- 
Lasky  Corporation  in  Copenhagen,  from 
which  Paramount-Artcraf t  productions 
are  distributed  for  Denmark,  Sweden 
and  Finland,  were  also  pictured  in  the 
film.  Ingvald  C.  Oes  is  the  manager 
of  the  office. 


Realart  Films  Open  Rialto  Theatre. 

Realart  star  productions  will  feature 
the  gala  opening  of  the  new  Rialto 
Theatre,  the  fourth  big  house  of  the 
Fall  River,  Mass.,  chain  under  the  man- 
agement of  L.  M.  Boas.  The  Rialto 
Theatre,  completely  rebuilt  and  re- 
furnished, was  formerly  the  Savoy.  The 
theatre  has  been  altered  to  accommodate 
1,500  persons. 

"Anne  of  Green  Gables"  will  be  the 
first  Realart  film  to  go  on  at  the  new 
house.  It  will  be  followed  by  "Erst- 
while Susan"  and  'The  Fear  Market." 


AH.  BLANK  and  Abe  Frankle  are 
planning  to  combine  their  inter- 
•ssts  in  Des  Moines  amounting  to 
more  than  $1,000,000  in  property  and 
stock,  according  to  rumors  current  in 
the  Iowa  city. 

Frankle  would  not  confirm  the  rumor, 
merely  saying  that  "nothing  is  settled." 
He  did  not  deny  that  the  proposition 
was  under  consideration. 

A.  H.  Blank  is  in  New  York  and  his 
office  will  give  out  nothing  on  the  mer- 
ger until  he  returns  to  Des  Moines.  Men 
in  close  touch  with  the  two  offices  pre- 
dict that  the  deal  will  go  through  as 
planned  within  the  month. 

The  interests  affected  include  Blank's 
new  $500,000  Des  Moines  Theatre,  his 
Garden  and  Palace,  and  Frankle's  Ri- 
alto, Majestic  and  Casino.  Frankle  heads 
a  new  concern  that  is  planning  an  $800,- 
000  theatre  and  office  building  to  be 
erected  this  year.  The  fate  of  this  house 


ROCHESTER  is  to  have  another  mo- 
tion picture  palace.  The  site  has 
already  been  purchased  for  $250,- 
000  and  George  E.  Simpson,  who  is  back 
of  the  project,  estimates  that  the  build- 
ing will  cost  $1,000,000.  The  site  is  on 
Clinton  avenue  south  in  the  heart  of 
what  in  recent  years  has  come  to  be  the 
theatrical  district,  with  a  frontage  of  132 
feet  and  a  depth  of  204  feet.  The  house 
will  seat  4,000.  Building  operations  will 
commence  in  the  spring  and  will  be 
rushed. 

For  the  past  year  there  have  been 
rumors  of  theatres  to  be  built  in  Roch- 
ester and  some  of  these  rumors  have  ad- 
vanced to  the  stage  where  real  action 
was  expected,  but  in  no  case  was  Mr. 
Simpson  or  his  associates  connected  with 
any  of  the  projects.  Mr.  Simpson  is 
president  and  general  manager  of  the 
Regorson  Corporation   which  operates 


TRIANGLE'S  recreated  plays,  three 
of  which  have  already,  been  re- 
leased, have  proven  to  be  very 
popular  with  first  class  exhibitors  every- 
where. The  first  release  was  "The 
Flame  of  the  Yukon,"  a  Thomas  H.  Ince 
production  featuring  Dorothy  Dalton., 
This  production,  which  had  its  first 
showing  on  November  23,  lent  itself 
easily  to  exploitation  on  the  part  of  ex- 
hibitors and  naturally  was  a  big  profit 
maker  to  theatre  managers  in  every 
way. 

"Betty  of  Greystone,"  a  Fine  Arts  pro- 
duction supervised  by  D.  W.  Griffith  and 
featuring  Dorothy  Gish  with  Owen 
Moore,  was  released  December  15  and 
received  the  same  reception  as  "The 
Flame  of  the  Yukon."  Dorothy  Gish" 
has  proven  herself  to  be  an  excellent 
drawing  card  with  movie  fans  and  the 
fact  that  she  was  supported  by  an  all 
star  cast  including,  besides  Owen  Moore, 
Norman  Selby  (Kid  McCoy),  George 
Fawcett    and    Kate    Bruce,    served  to 


under  the  merger  is  not  known. 

The  move  seems  to  be  a  protective 
measure  against  outside  encroachment 
of  the  Des  Moines  picture  field.  Marcus 
Loew's  leasing  of  the  $600,000  Alhambra 
now  under  construction  on  Grand  ave- 
nue next  door  to  Blank's  Des  Moines 
is  thought  to  be  a  big  factor  in  the  deals 
in  which  all  Des  Moines  is  interested. 

Fox  and  Goldwyn  are  both  rumored  as 
desiring  to  open  houses  in  Des  Moines. 
Blank's  connection  with  First  National 
and  Loew's  purchase  of  Metro  make  the 
building  of  new  houses  by  rival  concerns 
very  probable. 

With  the  deal  completed  all  but  three 
downtown  houses  will  be  the  property 
of  the  one  concern,  excepting,  of  course, 
Loew's  Alhambra  which  will  not  open 
until  September. 

Blank  and  Frankle  are  both  expected 
to  be  actively  associated  with  the  new 
company. 


the  Regent,  Piccadilly  and  Gordon  the- 
atres, three  of  Rochester's  biggest  down- 
town picture  theatres.  He  is  also  one  of 
the  heavy  stockholders  in  the  corpora- 
tions which  own  the  Regent  and  Pic- 
cadilly theatres. 

Some  months  ago  it  was  understood 
that  one  of  the  big  film  combines  which 
has  received  a  considerable  influx  of 
Wall  Street  capital,  was  to  build  a  big 
house  in  Rochester,  provided  that  local 
interests  refused  to  sell  one  of  the  pres- 
ent houses.  It  was  also  understood  that 
a  vaudeville  circuit  had  men  there  look- 
ing for  a  suitable  site.  Albert  A.  Fenny- 
vessey,  president  and  general  manager 
of  the  Theatres  Operating  Company, 
which  has  four  houses  there  and  more 
in  Buffalo  and  other  cities  was  then 
known  to  be  interested  in  a  plan  to 
build  a  mammoth  Main  street  theatre 
for  vaudeville  and  pictures. 


make  the  production  an  unusual  one. 

"The  Clodhopper,"  a  Thomas  H.  Ince 
production  featuring  Charles  Ray,  is  an 
unusual  production  in  every  way.  This 
feature,  which  was  released  January  4, 
shows  that  star  in  probably  his  greatest 
play. 

The  first  Triangle  recreated  play,  "A 
Gamble  in  Souls,"  which  will  be  released 
January  25,  is  a  Thomas  H.  Ince  pro- 
duction featuring  Dorothy  Dalton  and 
William  Desmond  and  promises  to  be  a 
great  success  from  the  exhibitor's  stand- 
point. The  play  is  strong  and  virile  and 
the  fact  that  it  contains  such  popular 
stars  as  Miss  Dalton  and  Bill  Desmond 
is  sure  to  make  it  popular. 

The  manner  in  which  these  Triangle 
recreated  productions  have  been  ex- 
ploited by  exhibitors  has  been  gratify- 
ing to  United.  Large  space  has  been 
taken  in  all  the  daily  press  and  much 
billboard  space  has  been  contracted  for 
to  acquaint  the  public  with  the  feature 
being  released  by  United. 


George  Simpson  Plans  New  Theatre 

to  Cost  $1,000,000  for  Rochester 


Triangle  Recreated  Films  Released 
Through  United  Are  Proving  Popular 


738 


THE   MOVING   PICTURE  WORLD 


January  31,  1920 


Hampton  Del  Ruth  Completes  Special 

Five  Reel  Sunshine  Comedy  for  Fox 


THERE  are  many  unusual  things 
about  the  special  Sunshine  Comedy 
just  completed  at  the  William  Fox 
studios  in  Hollywood.  One  of  the  most 
unusual  of  these  is  the  fact  that  this 
special  took  five  months  to  make — total 
working  time — and  under  conditions 
that  are  worthy  of  mention.  Hampton 
Del  Ruth,  supervising  director  of  all 
Fox  Sunshine  Comedies,  directed. 

With  announcement  of  the  cotnpletion 
of  this  special  Fox  Sunshine  comes  the 
story  of  the  making  of  the  comedy.  For 
a  trifle  more  than  five  months  Mr.  Del 
Ruth  has  carried  the  megaphone  con- 
tinually, laid  out  special  settings  and 
designed  many  daring  costumes  for  the 
players.  Assisting  Del  Ruth  was  the 
entire  Sunshine  Comedy  directorial  staflf, 
including  Jack  Blystone,  Eddie  Cline, 
Roy  Del  Ruth,  Mai  St.  Clair,  Vin  Moore 
and  Frank  Griffin. 

Is  Five  Reels  in  Length. 
This  comedy  will  be  five  reels  in 
length.  Plans  for  a  special  campaign 
on  it  are  now  being  formulated  in  the 
advertising  and  publicity  departments 
of  Fox  Film  Corporation,  and  many  nov- 
el stunts  are  promised  for  the  exhibitor's 
aid  in  e.xploiting  it. 

The  personnel  of  this  special  Sun- 
shine de  luxe  includes  every  member  of 
the  Fox  Sunshine  Comedy  forces,  nearly 
two  hundred  players  continually  engaged 
in  making  the  regular  two-reel  Sunshine 
films.  Added  to  these  in  the  five-reel 
production  are  several  hundred  extra 
people  and  many  specialty  acts. 

The  entire  troupe  of  Singer  Midgets, 
famous  the  world  over  as  one  of  the 
most  distinct  novelties  seen  on  the 
vaudeville  circuits,  was  engaged  by  Wil- 
liam Fox  especially  for  this  Sunshine 
de  luxe.  The  Singer  Midget  troupe 
consists  of  nineteen  tiny  men  and  wo- 
men. Several  male  members  are  phe- 
nomenal stunt  and  strong  men. 

Engage  Midgets'  Animals. 
Besides  the  Midgets  themselves,  Mr. 


Fox  has  secured  the  entire  animal  train 
of  this  troupe,  as  well  as  the  complete 
special  equipment  carried  by  the  Singer 
company  on  its  vaudeville  tours. 

Into  the  story  of  the  film  a  genuine 
big-time  circus  is  woven.  Hampton  Del 
Ruth  has  freak  actors  who  will  bring 
back  the  good  old  days  of  the  side  show 
in  your  old  home  town.  Some  of  the 
principals  who  enact  the  freak  roles  are 
popular  screen  players  and  include 
Slim  Somerville,  Tom  Kennedj',  Mutt 
Murphy;  Blanche  Payson,  Tiny  Ward 
and  Bert  Gillespie.  In  selecting  a  prima 
donna,  around  whom  the  "jazzif erous" 
comedy  revolves,  William  Fo.x  chose 
.\lta  Allen. 

Employs  "Jazzical"  Cast. 

The  regular  corps  of  Sunshine  beau- 
ties was  increased  by  Mr.  Del  Ruth  for 
this  production.  Seventy-five  Sunshine 
Widows  appear  throughout  the  picture 
in  a  series  of  costumes  that  are  beauti- 
ful. 

There  are  many  large  settings,  many 
costly  furnishings,  draperies,  hangings 
and  floor  coverings.  Nothing  has  been 
spared  to  make  it  a  complete  success  so 
for  as  the  detail  is  concerned.  The  cast 
includes,  besides  Miss  Allen,  Chester 
Conklin,  Harry  Pooker,  Jack  Cooper, 
Laura  La  Varnie,  Ethel  Teare,  Alice 
Davenport,  Glen  Cavenden,  Bobbie 
Dunn,  Ed  Kennedy,  Dave  Morris,  Jim 
Donnelly,  Harry  Gibbon  and  Dorothy 
Lee. 

The  selection  of  a  name  for  the  come- 
dy is  left  to  the  exhibitors.  A  cash 
prize  of  $250  will  be  paid  by  the  Fox 
company  for  the  best  title. 


National  Engages  C.  J.  Rider. 

Charles  Joseph  Rider,  artist  and 
sculptor,  has  been  engaged  to  draw  dis- 
play advertising  by  the  National  Film 
Corporation  of  America.  Mr.  Rider's 
first  efforts  in  motion  picture  advertis- 
ing will  make  their  appearance  within 
a  few  weeks  in  the  trade  papers. 


Dintenfass  to  Visit  Florida. 

Mark  M.  Dintenfass,  producer  of  the 
Cuckoo  Comedies,  expects  to  leave  New 
York  shortly  to  go  to  his  Jacksonville, 
Fla.,  studios.  He  will  be  plentifully 
supplied  with  comic  stories  and  new 
stunts  for  Bobby  Burns  and  Jobyna 
Ralston  to  inject  into  the  now  famous 
comedies  released  through  United  Pic- 
tures Theatres  of  America. 


Make  Big  Hotel  Scenes 

For  Guy  Empey's  "Oil" 

BIG  sets  are  the  order  of  the  day  at 
Paragon  Studio,  where  Guy  Em- 
pey  is  filming  the  concluding 
scenes  in  his  special  production,  "Oil," 
prior  to  leaving  with  his  company  for 
work  on  location.  A  great  many  of 
the  scenes  are  laid  in  a  large  hotel  in  a 
Middle  Western  city,  and  the  week 
passed  has  seen  a  growth  in  the  Para- 
gon studio  of  an  elaborate  restaurant 
and  grill  room  set,  and  the  last  few 
days  of  a  mammoth  set  representing 
a  hotel  lobby  and  the  reception  room 
leading  from  it.  This  set  occupies  the 
entire  length  of  the  large  Paragon  stu- 
dio and  in  some  places  extends  as  well 
through  its  entire  width. 

The  set  is  a  fine  example  of  the  artist- 
ry of  Technical  Director  Herbert  Mesa- 
more,  who  is  permanently  attached  to 
the  Empey  organization.  The  studio 
equivalent  of  black  marble  and  green 
and  yellow  onyx  is  lavishly  used  in  a 
structure  so  substantial  that  its  appear- 
ance on  the  screen  will  leave  no  doubt  in 
the  minds  of  the  audience  of  its  being 
other  than  the  interior  of  a  real  hotel. 

Have  a  Cigar? 

Florence  Evelyn  Martin,  who  co-stars 
in  the  piece  with  Guy  Empey,  has  many 
scenes  in  and  around  a  cigar  counter 
and  news  stand  which  occupy  a  promi- 
nent place  in  the  set.  In  order  to  give 
the  greatest  appearance  of  similitude  to 
the  action  of  the  photoplay  in  this  se- 
quence of  scenes.  Director  Wilfrid  North 
has  gathered  a  large  number  of  well- 
known  screen  actors  who  have  been 
given  individual  bits  of  business  in  and 
around  the  lobby.  This  is  a  novel  de- 
parture from  the  usual  method  of 
handling  such  scenes — extras  used  en 
masse.  A  sufficient  number  of  minor 
scenes  have  been  worked  out  for  the 
players  doing  these  bits  to  make  the 
lobby  scenes  in  "Oil"  lifelike. 


Mildred  Harris  Heads  Strong  Cast. 

A  strong  cast  supports  Mildred  Har- 
ris Chaplin  in  her  first  Louis  B.  Mayer- 
First  National  produstion,  "Polly  of  the 
Storm  Country,"  which  will  be  released 
within  the  next  few  weeks. 

The  production  will  mark  the  first  ap- 
pearance in  America  of  the  well-known 
French  actor,  Valentin  Maurice,  who 
gained  distinction  during  the  war  in  the 
French  army.  Previous  to  the  war, 
Maurice  was  a  popular  French  picture 
favorite. 

Other  members  of  the  cast  are  Emery 
Johnson,  Fred  Kohler,  Ruby  Lafayette, 
Harry  Northrup,  Charles  West  and  lit- 
tle, though  important  Micky  Moore, 
Charlotte  Burton,  Cora  Drew,  Cameron 
Coffey  and  Dick  Rosson. 

The  production  was  directed  by  Arthur 
Rosson,  while  his  brother,  Hal  Rosson, 
worked  the  camera.  The  art  director 
was  George  Hopkins. 


Our  Own  Prize  Question:   "What  Has  May  Allison  on  the  Stick?" 

A  peck  of  string-beans  will  be  given  to  the  best  puesser.    The  clue  is:  It's 
May  Allison  in  Metro's  "Tlie  Walk-Ofts." 


January  31,  1920 


THE   MOVING   PICTURE  WORLD 


739 


Schlank  Builds  New  Laboratory. 

Morris  R.  Schlank,  producer  of  the 
Hank  Mann  fun  films,  has  just  complet- 
ed the  establishment  of  new  still  labora- 
tories at  his  studio  in  Hollywood.  The 
building  is  of  cement  and  has  three 
rooms;  one  for  developing  negatives, 
another  for  printing  and  the  third  to 
be  used  as  the  office  of  the  department. 
He  has  named  Ralph  Reis  as  head  of 
the  still  department. 

Eastman  Kodak  Company 

Employes  Incorporate 

THE  incorporation  of  the  Kodak 
Employes'  Association  marks  the 
first  step  in  the  administration  of 
a  princely  gift  which  George  Eastman 
has  set  aside  for  employes  of  the  East- 
man Kodak  Company.  The  funds  at  the 
disposal  of  the  association  will  ulti- 
mately amount  to  $2,000,000  and  will  be 
used  for  recreational  and  educational 
work  among  the  employes  and  to  aid 
them  in  other  ways. 

Some  months  ago  Mr.  Eastman  an- 
nounced a  plan  whereby  employes  of 
the  company  might  not  only  become 
stockholders  of  the  company,  but  would 
be  permitted  to  buy  their  stock  at  par 
value,  which  is  less  than  one-sixth  of 
its  present  market  value.  Mr.  Eastman 
personally  set  aside  10,000  shares  of 
stock,  which  at  $100  a  share  will  bring 
$1,000,000.  This  sum  Mr.  Eastman  has 
made  payable  to  the  employes'  associa- 
tion and  with  it  will  be  added  another 
$1,000,000  which  he  gave  to  promote  wel- 
fare work  some  time  previously.  Here 
it  might  be  said  that  when  Mr.  Eastman 
set  aside  his  10,000  shares  of  stock,  it 
was  on  the  understanding  that  the  com- 
pany would  do  likewise,  but  the  $1,000,- 
000  realized  from  this  sale  of  stock  goes 
to  the  company. 

The  Kodak  Employes'  Association  will 
have  full  charge  of  the  handling  and 
expending  of  the  money  at  its  disposal. 
In  the  association  the  workers  and  rep- 
resentatives of  the  company  will  have 
equal  representation,  membership  for 
the  workers  being  decided  by  popular 
vote.  In  the  fourteen  incorporators  of 
the  association  the  seven  representa- 
tives of  the  company  include  Mr.  East- 
man himself,  the  managers  of  the  sev- 
eral Eastman  plants  in  Rochester  and 
James  S.  Havens,  legal  adviser  to  the 
company. 

National  Reinodelin{r  Studios. 

A  large  force  of  carpenters,  stone 
masons  and  steel  workers  have  been  en- 
gaged to  remodel  the  studios  of  the  Na- 
tional Film  Corporation  of  America, 
located  in  Hollywood,  for  the  spring 
production  season.  The  studios  are 
taxed  to  capacity,  acording  to  Capt. 
Harry  M.  Rubey,  National's  president, 
and  more  space  for  additional  stages 
and  buildings  must  be  acquired  to  ade- 
quately care  for  the  new  units  to  be 
added  to  the  National's  production 
forces  beginning  March  first.  I.  Bern- 
stein, production  manager,  is  supervising 
building  improvements. 


Loew  and  Metro  Officials  Depart 

For  Conferences  in  West  on  Plans 


MARCUS  LOEW,  Richard  A.  Row- 
land and  Joseph  W.  Engel  have 
left  for  the  Pacific  Coast  on  a 
trip  which  is  the  outcome  of  the  recent 
purchase  of  Metro  stock  by  Loew,  Inc., 
and  the  merger  of  the  business  interests 
of  the  extensive  chain  and  the  large  pro- 
ducing company.  Upon  their  return  the 
Loew-Metro  officials  expect  to  announce 
big  plans  for  expansion,  covering  every 
phase  of  their  .mutual  activity. 

The  head  of  the  Loew  Circuit,  the 
Metro  president  and  the  Metro  trea- 
surer will  go  direct  to  Los  Angeles. 
Their  primary  purpose  is  a  complete 
tour  of  inspection  of  the  new  Metro 
studios  in  Holly-wood.  "William  E.  At- 
kinson, Metro  general  manager,  is  al- 
ready at  the  studios,  where  he  has  been 
co-operating  with  Maxwell  Karger,  di- 
rector general,  for  several  weeks. 

Mr.  Loew,  of  course,  has  been  particu- 
larly anxious  to  inspect  the  Metro  stu- 
dios, which  are  embraced  in  one  of  the 
largest  and  best  equipped  picture  pro- 
ducing plants  on  the  West  Coast.  He 
has  never  seen  them,  and  so,  on  the 
present  trip,  will  be  in  the  hands  of  two 
experienced  guides  in  the  persons  of 
Mr.  Rowland  and  Mr.  Engel. 

Plan  Series  of  Conferences. 

The  Loew  enterprises  and  the  Metro 
organization  have  both  made  it  plain 
that  the  union  of  their  interests  is  de- 
signed for  the  greater  strength  and  ex- 
pansion of  both.  One  immediate  out- 
come of  the  present  trip  by  Messrs. 
Loew,  Rowland  and  Engel  will  be  a 
series  of  important  conferences  directly 
upon  their  arrival  in  Hollywood,  with 
a  view  to  enlarging  and  improving  the 
facilities  of  production,  distribution  and 
exhbition  of  pictures  involved  in  the  re- 
cent merger. 

Having  been  on  the  ground  for  some 
time.  Mr.  Atkinson  will  also  partici- 
pate in  these  conferences,  as  will  Di- 


rector General  Karger.  The  latter  will 
return  east  with  Mr.  Rowland  to  super- 
vise Metro's  screen  production  of  "The 
Four  Horsemen  of  the  Apocalypse,"  by 
Vicente  Blasco  Ibanez,  which  is  to  be 
done  with  an  all-star  cast  in  New  York. 

Senor  Ibanez  himself  will  be  in  Hol- 
lywood when  Messrs.  Loew,  Rowland 
and  Engel  arrive.  The  brilliant  Spanish 
novelist  preceded  them  by  three  or  four 
days. 

The  officials  of  the  Loew-Metro  affili- 
ation have  not  announced  the  exact  dura- 
tion of  their  visit  in  the  West,  but  they 
expect  to  be  away  for  three  or  four 
weeks. 


Lewis  Stone  Is  Engaged 

for  "Held  by  the  Enemy" 

LEWIS  STONE  the  noted  New  York 
actor,  who  has  recently  been  star- 
ring in  repertoire  at  the  Majestic 
Theatre,  Los  Angeles,  and  i'?  known  as  a 
most  capable  artist  on  either  stage  or 
screen,  has  been  engaged  to  play  the 
role  of  Gordon  Hayne  in  "Held  by  the 
Enemy,"  a  Paramount-Artcraft  Special, 
which  was  recently  started  at  the  Lasky 
studio  by  Director  Donald  Crisp. 

Jack  Holt  will  be  Col.  Charles  Pres- 
cott ;  Clyde  Fillmore,  recently  recruited 
from  the  legitimate  stage,  will  play 
Surgeon  Fielding;  Wanda  Hawley  is  to 
appear  as  Emmy  McCreery;  Agnes  Ayre 
as  Rachael  Hayne,  and  Walter  Hiers  as 
Tommy  Beene.  These,  with  others  to  be 
announced  later,  form  an  all-star  cast, 
and  according  to  report  this  production 
promises  to  be  one  of  the  most  spectacu- 
lar and  compelling  dramas  that  has  been 
screened  in  a  long  time.  It  is  the  work 
of  William  Gilette,  the  actor-playwright, 
whose  "Secret  Service"  was  recently  • 
filmed  for  Paramount-Artcraft,  with 
Robert  Warwick  starring. 


The  Moving  Picture  World  carries  a 
message  to  exhibitors  in  small  towns  by  the 
hundred  where  salesmen  seldom,  if  ever, 
visit  in  their  travels.  It  is  to  benefit  this 
great  prosperous  exhibitor  element  that  the 
World  is  compiled — as  much  to  help  the 
little  fellow  as  to  help  the  "first  run"  man 
in  the  larger  cities. 


Social  Item:    "Mme.  Nazimova  Entertained  at  Automatics  Last  Night." 

A  tete-a-tete  with  Metro's  Russian  star  in  iier  current  production, 
"Stronger  Than  Death." 


740 


THE   MOVING   PICTURE  WORLD 


January  31,  1920 


Smith  Syndicate  Signs  Za  Su  Pitts; 

To  Start  First  Picture  in  Spring 


GEORGE  H.  CALLAGHAN,  promi- 
nent operator  of  the  independent 
field,  promoter  and  specialist  in 
handling  negative  rights  to  independent 
productions  throughout  the  world,  in 
the  capacity  of  special  representative 
for  the  R.  C.  P.  Smith  Syndicate  of  Los 
Angeles,  a  big  financial  concern  of  the 
Pacific  Coast,  announces  that  this  syn- 
dicate has  launched  its  activities  in  the 
motion  picture  industry  and  will  soon 
start  production  activities  with  some  of 
the  most  popular  stars  of  screendom  on 
their  list.  To  date,  according  to  Mr. 
Callaghan's  announcement,  the  Smith 
Syndicate  has  signed  a  long  term  con- 
tract with  ZaSu  Pitts. 

To  Announce  More  Stars  Later. 
According  to  Mr.  Callaghan's  an- 
nouncement, Miss  Pitts'  first  starring 
vehicle  under  the  Smith  Syndicate  ban- 
ner will  be  started  in  the  early  spring, 
as  her  present  contract  has  a  few 
months  to  run.  In  preparing  for  Miss 
Pitts'  first  production  and  assuring  it- 
self of  obtaining  the  best  possible  ma- 
terial for  her  first  starring  vehicle, 
Smith  Syndicate  has  requested  Sarah 
Mason,  the  author  of  Brentwood  Film 
Corporation's  biggest  success,  produced 
under  the  direction  of  King  "Vidor,  and 
some  of  the  successes  in  which  Miss 
Pitts  has  appeared  under  the  Brent- 
wood banner,  to  submit  original  stories 
to  be  built  specially  for  Miss  Pitts' 
characteristics. 

Mr.  Callaghan  announces  that  within 
the  next  few  weeks  he  will  be  at  liberty 
to  give  out  the  names  of  other  stars 
to  be  enrolled  under  the  banner  of 
Smith  Syndicate. 


Buffalo  Realart  Office 

Makes  Hit  with  Insert 

THE  Buffalo  office  of  Realart, 
through  Manager  Henry  E.  Wilkin- 
son, made  an  arrangement  with 
the  Buffalo  Courier  and  Enquirer  during 
the  week  of  January  5  through  which 


Buffalo  was  plastered  with  Constance 
Binney  one  sheets.  Signs  of  the  star 
on  automobiles,  on  news  stands,  in  store 
windows,  on  the  front  and  inside  pages 
of  the  two  papers  mentioned,  and  every- 
where the  public  looked  the  face  of 
Constance  Binney  shone  forth. 

The  arrangement  made  by  Mr.  Wil- 
kinson and  the  two  newspapers  was  the 
insertion  of  the  latest  photo  in  colors 
in  every  copy  of  the  Buffalo  Sunday 
Courier  for  January  10,  which  meant 
that  over  125,000  Buffalo  homes  were 
greeted  by  the  Constance  Binney  in- 
sert, strikingly  colored  and  bearing  the 
announcement  at  the  bottom  that  Miss 
Binney's  latest  picture  was  "Erstwhile 
Susan."  In  one  corner  readers  were  fur- 
thered informed  that  the  star  was  under 
the  Realart  banner. 

During  the  week  both  papers  used 
two  and  three  full  column  ads,  includ- 
ing large  cuts  of  the  star,  which  from 
a  publicity  standpoint  were  worth  their 
weight  in  gold,  especially  so  because 
these  papers  very  seldom  do  anything 
of  this  kind.  The  Courier,  in  fact,  has 
eliminated  all  special  notices  for  the 
theatres. 

Mr.  Wilkinson  could  not  have  pur- 
chased some  of  the  first  page  ads  he  re- 
ceived at  any  price.  He  made  the  ar- 
rangement at  the  psychological  mo- 
ment when  the  Sunday  Courier  raised 
its  price  from  5  to  10  cents  and  was 
looking  for  something  to  "give  away," 
as  it  were,  when  the  boost  in  price  went 
over. 


Select  Title  for  Next 

Vitagraph  Chapter  Play 

ALBERT  E.  SMITH,  president  of 
Vitagraph,  has  announced  the  se- 
lection of  "The  Vanishing  Mask" 
as  the  title  of  the  forthcoming  Vita- 
graph serial,  in  which  Joe  Ryan  and 
Jean  Paige  will  be  co-stars.  Active  work 
already  has  been  begun  on  the  serial 
at  the  West  Coast  studio  at  Hollywood, 
two  episodes  having  been  completed. 

Like  nearly  all  of  the  successful  Vita- 
graph serials,  "The  Vanishing  Mask" 
owes  its  inception  to  Mr.  Smith.  Cleve- 
land Moffatt,  the  author  and  playwright, 
was  recently  engaged  by  Mr.  Smith  and 
he  is  now  conferring  with  the  author  and 
producer,  embellishing  many  of  the 
scenes  and  writing  in  additional  thrills 
and  surprises. 

Mr.  Ryan  has  a  double  role  in  the  new 
serial — one  that  gives  him  an  opportu- 
nity to  appear  as  a  villain  and  the  other 
as  a  "good  man,"  a  new  role  for  him. 
This  will  be  the  first  appearance  for 
both  Mr.  Ryan  and  Miss  Paige  as  stars. 


tures  by  Screen  Classics,  Inc.,  with  Alice 
Lake  featured,  was  the  youth  of  20  who 
became  stage-struck  when  he  was  work- 
ing in  a  brush  factory.  Later  he  won 
recognition  as  one  of  America's  great 
character  actors  and  a  playwright  of 
note. 

At  the  end  of  Heme's  first  five  years 
of  stage  training  he  was  playing  second 
leads  in  Shakespeare  and  varied  popular 
productions.  Then  he  became  a  leading 
man  for  John  T.  Ford  at  the  Holliday 
Street  Theatre  in  Baltimore.  When  Ford 
opened  his  Washington  Theatre,  his 
young  leading  man  delivered  the  inaugu- 
ral address.  It  was  on  this  stage,  the 
following  year,  that  a  nation's  tragedy — 
the  assassination  of  Lincoln— occurred. 

Arthur  Zellner  adapted  "Shore  Acres" 
to  the  screen.  Rex  Ingram  is  directing 
the  screen  production,  under  the  per- 
sonal supervision  of  Maxwell  Karger, 
director  general. 


Giving  Him  the  Dope. 

"earful"  given  by  Mabel  Normand 
In  her  Goldwyn,  "Pinto." 


Author  of  "Shore  Acres" 

Trained  David  Belasco 

THE  actor-plaj'wright,  whose  real- 
ism antedated  Belasco's — under 
whom  Belasco  trained — began  his 
career  in  amateur  performances  in 
Schenectady,  N.  Y.,  and  obtained  his 
first  real  part  at  the  old  Adelphi  in  Troy, 
of  which  his  uncle  was  house  treasurer. 

James  A.  Herne,  whose  "Shore  Acres" 
is  now  being  produced  for  motion  pic- 


Edith  Roberts  Is  Given 

Character  Role  in  "Togs" 

EDITH  ROBERT'S,  Universal's  young 
star  who,  immediately  after  her 
success  in  "Lasca,"  announced  that 
in  the  future  she  wanted  to  devote  her- 
self to  comedy  and  character  roles,  will 
have  ample  opportunity  to  real.ize  her 
ambition  in  "Togs,"  the  feature  just 
purchased  for  her  from  Izola  Forrester 
and  Mann  Page. 

"Togs"  is  said  to  be  the  most  preten- 
tious of  any  of  the  serio-comedies  these 
writers  have  produced.  Anyone  who  has 
read  Miss  Forrester's  stories,  which 
have  not  only  appeared  in  book  form, 
but  in  various  leading  magazines  and 
newspapers  throughout  the  country,  and 
who  is  familiar  with  her  manner  of 
handling  western  material,  will  recog- 
nize her  personality  in  the  daughter  of 
the  western  oil  and  cattle  king,  on  whom 
the  story  centers. 

Miss  Forrester's  personal  acquaint- 
ance with  Miss  Roberts  has  made  it 
possible  for  the  young  authoress  to 
adapt  scenes  and  events  of  the  narrative 
in  a  manner  peculiarly  suited  to  the  ver- 
satile, bright-eyed,  fun-loving  star  who 
will  create  the  character  of  the  oil  king's 
daughter,  "Jerry." 


Star  of  "The  Dangerou*  Talent." 

Margarita  Fisher  is  the  star  in  Ameri- 
can's new  super-feature,  "The  Danger- 
ous Talent,"  in  which  she  makes  a 
strong  appeal  from  the  start  in  the  role 
of  a  young  girl  facing  the  struggle  for 
bread  and  butter  alone  in  a  big  city, 
and  matching  her  wits  against  the  wiles 
of  worldly-wise  and  unscrupulous  trick- 
sters. While  the  requirements  of  her 
part  are  not  so  much  on  the  melodrama- 
tic order  as  in  "The  Hellion,"  which  she 
put  over  so  successfully,  there  is  a 
closer,  more  intimate  touch  in  circum- 
stances which  come  nearer  the  experi- 
ence of  the  spectator. 


Rothacker  Insures  Employes. 

Workers  at  the  Rothacker  Film  Manu- 
facturing Company's  Chicago  studio- 
laboratory  started  out  the  new  year 
each  with  a  brand  new  life  insurance 
policy.  The  policies  were  presented  by 
the  company.  It  is  a  Rothacker  custom 
of  a  number  of  years  standing  to  pro- 
vide workers  with  annual  life  insurance, 
a  policy  increasing  with  each  year  of  a 
worker's  service. 


January  31,  1920 


THE    MOVING   PICTURE  WORLD 


741 


United  Buys  Six-Part  Film. 

President  J.  A.  Berst,  of  the  United 
Pictures  of  America,  announces  that  his 
company  has  bought  the  sole  rights  to 
"Women  Men  Forget,"  a  six-part  fea- 
ture starring  Mollie  King,  which  was 
produced  by  the  American  Cinema  Cor- 
poration. Supporting  members  of  the 
cast  include  Frank  Mills,  Lucy  Fox  and 
Edward  Langford.  The  production  was 
directed  by  John  M.  Stahl. 


Famous  Players-Las ky  Laboratoiy 

in  Long  Island  Nears  Completion 


Metro  Official  Leaves 

on  Western  Sales  Trip 

FOR  the  purpose  of  intensifying  the 
sales  drive  on  the  second  and  third 
rounds  of  Metro's  "fewer  and  bet- 
ter" pictures,  E.  M.  Saunders,  general 
managef  of  Metro  Pictures  Corporation, 
will  start  in  a  few  days  on  a  swing 
around  the  circle  of  the  companys'  Mid- 
dle West  exchanges.  Mr.  Saunders  ex- 
pects to  be  away  for  two  or  three  weeks. 

Making  his  first  stop-off  at  Boston  and 
then  at  Buffalo,  the  Metro  sales  man- 
ager will  go  to  Chicago  and  thence  to 
Cleveland,  Cincinnati,  Mineapolis,  Den- 
ver and  Salt  Lake  City,  and  return  by 
way  of  Pittsburgh.  He  will  map  out 
vigorous  sales  and  exploitation  cam- 
paigns for  the  present  round  of  Screen 
Classics,  the  forthcoming  pictures, 
"Shore  Acres,"  "Eliza  Comes  to  Stay," 
"Alias  Jimmy  Valentine"  and  "The 
Cheater." 

Meanwhile,  B.  F.  Rosenberg  has  gone 
from  the  corporation's  Salt  Lake  City 
exchange  to  assume  the  management  of 
the  Denver  office  as  successor  to  C. 
Klein.  Full  management  of  the  Salt 
Lake  branch  has  been  entrusted  to  G. 
L.  Gloward,  who  has  served  under  Mr. 
Rosenberg  as  assistant  manager  in  the 
Utah  city. 


"The  Phantom  Melody"  Is 

New  Universal  Release 

UNIVERSAL  releases  for  the  week 
of  January  26  include  one  special 
attraction,  "The  Phantom  Melo- 
dy," a  photoplay  which  tells  the  story  of 
a  man  who  sends  another  to  war  in  his 
place  and  sufTers  bitter  remorse  at  his 
death.     Monroe   Salisbury  is  featured. 

A  Lyons-Moran  one-reel  comedy, 
"Bungled  Bungalows";  a  two-reel  Cent- 
ury Comedy,  "Brownie's  Taking  Ways," 
featuring  Brownie,  the  Century  "Won- 
der Dog,"  and  a  western,  "Blind  Chance," 
featuring  Bob  Burns  and  Peggy  O'Dare, 
are  some  of  the  big  features  of  the 

The  sixteenth  episode  of  "The  Great 
Radium  Mystery,"  with  Eileen  Sedg- 
wick, Cleo  Madison  and  Bob  Reeves,  and 
the  fifth  episode  of  "The  Lion  Man," 
vvith  Kathleen  O'Connor  and  Jack  Per- 
rin,  are  the  serials  for  the  week.  Hearst 
News  57,  International  News  57,  New 
Screen  Magazine  and  Universal  Cur- 
rent Events  complete  the  program. 


Another  "Flying  A"  Special. 

"The  Dangerous  Talent,"  the  latest  of 
American's  new  series  of  "Flying  A" 
Specials,  is  a  drama  of  city  life,  where 
poverty  and  riches  clash  in  a  big  me- 
tropolis. The  story  was  written  to 
order  for  the  American  by  Daniel  F. 
Whitcomb  and  adapted  by  Lois  Zellner. 


WITHIN  a  month  the  new  labora- 
tory of  the  Famous  Players- 
Lasky  Corporation,  designed  by 
and  being  equipped  under  the  personal 
supervision  of  F'rank  E.  Meyer,  assis- 
tant secretary,  will  be  in  operation. 
Work  has  been  pushed  in  order  to 
relieve  the  congestion  incident  to  work- 
ing in  four  separated  laboratories,  two 
in  New  York  and  two  in  New  Jersey. 
All  the  pictures  produced  in  the  eastern 
studios  will  be  developed  and  printed 
in  this  building  and  all  the  latest 
modern  equipment  will  be  used. 

In  addition  to  the  office  and  a  com- 
plete research  laboratory,  this  building 
will  contain  two  separate  and  distinct 
film  laboratories.  On  the  first  floor  a 
machine  developing  system  is  being  in- 
stalled under  the  supervision  of  the 
Spoor-Thompson  Company.  Six  ma- 
chines will  be  working  with  a  capacity 
of  30,000  feet  of  finished  film  an  hour, 
or  nearly  2,000,000  feet  a  week.  These 
machines  are  interesting  due  to  the  fact 
that  the  printed  film  is  inserted  at  one 
end  of  the  machine  and  comes  out  at 
the  opposite  end  ready  for  shipment. 

Sixteen  Storage  Vaults. 

Every  conceivable  modern  conveni- 
ence has  been  installed  in  this  labora- 
tory. There  are  sixteen  full-sized  vaults 
for  the  storage  of  film,  laid  out  in  sec- 
tions of  two  each,  with  a  good  sized 
work-room  in  between ;  this  making  it 
possible  not  only  to  store  vast  quanti- 
ties of  negatives  now  in  possession  of 
the  Famous  Players-Lasky  Corporation, 
but  also  to  care  for  them. 

On  the  second  floor  the  installation 
will  consist  of  the  regular  drum  and 
tank  arrangement  where  between  750,- 
000  and  1,000,000  feet  a  week  can  be 
handled  in  addition  to  all  the  negative 
development  and  sample  prints.  A  com- 
plete renovating  department  also  will 
be  installed,  where  all  films  sent  in  by 
exchanges  for  correction  will  be  taken 
care  of. 

Emanuel  H.  Jacobs,  who  has  been 
connected  with  the  Famous  Players- 
Lasky  Corporation  laboratories  for 
many  years,  as  assistant  to  Mr.  Meyer,, 
will  have  actual  charge  of  the  Long 
Island  City  laboratory. 


McCann  Becomes  Head  of 
New  Research  Department 

A RESEARCH  department  is  the 
newest  addition  to  the  technical 
division  of  the  production  forces 
at  the  Metro  studios  in  Hollywood.  Da- 
vid S.  McCann  has  been  put  in  charge 
of  the  work  by  Clifford  P.  Butler,  gene- 
ral superintendent  of  the  studio.  Mr. 
McCann  has  been  attorney  for  Metro  in 
Los  Angeles  for  two  years  and  will  con- 
tinue in  that  post.  He  is  a  graduate  of 
the  University  of  Pennsylvania  and  a 
close  student  of  history  as  well  as  of 
law.  A  library  of  1,100  reference  vol- 
umes of  travel,  history  and  science  will 
be  at  his  disposal. 

"This  department  will  answer  all  ques- 
tions of  fact  or  fiction  relating  to  the 
setting  of  Metro  productions,"  stated 
Mr.  Butler,  when  asked  to  outline  the 
scope  of  the  research  work.  "That  will 
include  detailed  information  on  customs 
or  peoples,  religious   and  social  cere- 


monies, field  of  art  covered  by  clothing 
and  architecture,  reason  and  use  of  spe- 
cial decorations,  literary  efforts,  types  of 
commerce  and  usual  and  unusual  meth- 
ods of  business  and  methods  of  trans- 
portation and  conveyance;  in  fact,  all 
historical  and  commercial  matters  that 
may  be  of  interest." 


S.  O.  S.  Call  Brings  Film 

By  Aerial  Mail  Express 

SO.  S.,"  pleaded  the  management  of 
^  the  State  Lake  Theatre  in  Chicago, 
and  the  call  echoed  in  the  office  of 
the  Universal,  1600  Broadway,  New 
York.  "Relief  on  the  way  by  Aerial 
Express,"  wired  Harry  M.  Berman,  gen- 
eral manager  of  Universal  exchanges. 

The  trouble  occurred  when,  on  Mon- 
day, it  was  found  that  the  print  of  "The 
Great  Air  Robbery,"  to  be  shown  at  the 
State  Lake  Theatre  was  defective.  The 
only  other  print  within  1,000  miles  of 
Chicago  was  in  the  New  York  exchange, 
and  as  soon  as  the  telegram  was  received 
from  Chicago  the  print  was  hurried  to 
the  post  office  marked  via  "Aerial  Ex- 
press." Thus  the  populace  of  Chicago 
was  not  disappointed. 

Following  the  print.  Lieutenant  Joseph 
Weil,  who  conducts  the  aviation  column 
for  the  New  York  Telegram  and  writes 
trade  journal  publicity  for  Universal, 
was  rushed  to  Chicago  to  assist  in  ex- 
ploiting the  picture. 

A  Speedy  Vehicle. 

Edgar  Franklin  wrote  "Everything 
But  the  Truth,"  but  Lyons  and  Moran 
are  expected  to  immortalize  the  story 
as  one  of  the  cleverest  screen  comedies 
the  Universal  Film  Company  has  pro- 
duced. The  possibilities  which  Mr. 
Franklin's  unusual  plot  ofifers  these 
two  popular  comedians  are  almost  un- 
Imiited.  That  it  should  have  been 
selected  as  their  first  five-reel  picture 
is  an  augury  of  what  may  be  expected 
from  them  later. 


Betty  Hilburn. 

Starred  in  Herbert  Kaufman's  weekly, 
released  by  Selznick. 


7^12 


'I  III-:   MOVING   PICTURR  WORLD 


January  31,  1920 


Itunn  Would  l  it  in  U.  S.  A. 

It  iiiiKlil  I'C  •'!  <li(fi<  lilt  tiiatlcr  to  de- 
cide il|iiiii  I  hi:  l)cnt  ipc-cial  utiiiit  piib- 
licily  mail  in  llir  film  Imiiitimii  in  lliin 
oiiiitry,  liiit  wlirn  it  f  oiiips  to  Gri  niaiiy, 
llicHr  riimrlH  sfi-m  Ui  ciiliirly  lirjonK  'O 
]<'rrdiiiaiid  lidiiii,  wIuj  ri'ixiitii  crrdil  aft 
fiffi-i  iiiK  Id  I  ciiri  s'-Ml  the  Kai»rr  diiriiiK 
llir  trial  |iiij<cfrliiiKH  by  the  Alllcii. 
Iloiin,  it  will  he  recalled,  ha*  incurred 
the  wralli  of  the  mnnarrliiitt  party 
f hr<iiit{lioMl  iIh-  fallen  empire  for  tiaviiiK 
impeih'iiialed  the  Kaiser  in  the  prodiic- 
lion,  eiililled  the  "l<'all  and  Kitte  nf  the 
German  l<'.m|)irc,"  which  film  liaH  heeii 
prevented  frmii  heiiiK  nhown  ihrDiiKh 
iiijiim  tioiiK  lecurecl  hy  the  monarchint 
elemeiii  ill  (iermany.  I'<;r  this  activity 
Mr,  Itonii  has  been  hii<iie<l  on  Hcveral  of 
the  (ieriiian  Ntaucii,  hut  apparently  hii 
quick  ui'DKP  of  the  ineaiiitig  of  itunt  pub- 


liiily  coiihl  not  rcntruin  him  from  hia 
latent  ofler. 

Iniidentally  the  trade  will  he  anxioui 
lo  l<now  which  of  the  ticveral  hiiycm 
now  all^{lin^:  for  the  American  rights  of 
Ihii*  hanned  |)rr>(Juct ions  will  Imallv  he 
able  to  offer  the  ri(<htN  of  "The  h'all 
and  Ridc  of  the  German  Empire"  to  ihc 
wailing  markctn  throughout  the  Allied 
lint  ionx. 

Cliirkn  Return*  to  Orient. 

Mill  ace  'r,  Clarke,  special  traveling 
rciircseiitativc  of  Oavid  P.  IIowclls,  Inc., 
will,  in  I'^hriiary  leave  New  York  again 
for  the  I'ar  Ka»t  and  Orient.  This  lime, 
however,  before  reluming  to  headrpiart- 
ers,  he  will  visit  Ihc  llalkans  as  well  as 
many  of  the  important  center.^  in  Eu- 
rope. In  all  he  will  be  Konc  not  les-i 
than  nine  monthi. 


First  National's  Session 

(Continued  from  page  701) 

for  a  term  of  year.t,  thereby  preserving 
an  independent  market  for  independent 
htars  and  producers. 

"This  absolute  right  to  legislate  t}ie 
broad  interests  of  the  franchise  mem- 
bers is  so  construed  that  it  remains  in 
force  for  the  full  limit  accorded  by  the 
members  themselves  in  convention  at 
Atlantic  City  last  week  so  long  as  its 
conduct  shall  be  in  harmony  with  every 
precept  of  exhibitor  independence  and 
freedom  from  inuiio|)olistic  dictation  as 
lo  whai  an  exhibitor  may  or  may  not 
iiiemberB  memselves  m  convenlifjn  at 
Atlantic  City  last  week  so  long  as  its 
lorcc  lor  the  full  limit  accorded  by  the 
hers  IS  su  corislrued  that  it  remains  in 
hook  f(jr  the  theatres  he  owns  or  con- 
trols. An  attack  by  trust-seeking  capi- 
tal in  any  one  territory,  or  in  any  num- 
ber of  territories,  will  avail  nothing  to- 
ward the  goal  of  monopoly  and  domina- 
tion. 

Comment  on  Condition!, 

"The  condition  which  was  named 
ill  :i  recent  statement  that  the  'Ameri- 
can theatre  is  going  to  hell'  will  find 
its  greatest  and  most  elfcctu.il  stumbling 
block  in  the  method  of  organization 
conceived,  sanctioned  and  adopted  by 
Ihc  exhibitors  themselves,  and  |)ut  into 
effect  in  Associated  First  National  Pic- 
tures. Any  man  is  absolutely  right 
when  he  says  that  the  interests 
blanketed  under  the  general  It  rm,  'Wall 
Street,'  have  been  striving,  strenuously, 
for  months  and  months,  to  devise  some 
means  to  the  end  that  they  could  con- 
trol production,  distribution  and  exhibi- 
1  ion. 

"Their  agents  in  Ihc  field  brought  the 
fact  home  to  members  of  l'"irst  National. 
The  danger,  and  the  real  menace,  with 
every  certainty  of  realizing  all  of  the 
dire  possibilities  frequently  predicted, 
became  patent  to  our  members  and  their 
exhibitor  alliliations,  with  the  result  that 
it  grew  to  be  a  unanimous  sentiment 
that  they,  as  independent  theatre  own- 
ers, should  take  prompt  and  radical 
steps  to  protect  their  independence. 

"They  Shall  Not  Pat.." 

"It  is  freely  prophesied  that  unlets 
something  is  (lone  Wall  Street  will  be  In 
complete  control  of  theatres  within 
three  years.  It  may  seem  a  vanity,  or  a 
brag,  but  it  is  genuinely  true  that  the 
majority  of  the  most  important  motion 
picture  theatre  owners  and  operators  in 
the  country  have,  within  the  week,  so 
.•illied  themselves  and  their  properties 
that  there  is  no  longer  a  probability 
that  this  can  come  to  pass." 

Katification  by  the  exhibitor  members 
of  several  imporlaiil  i  ecoinniiMidations 
by  the  directors  will,  Mr.  Williams  says, 
make  possible  within  Ihc  next  three 
weeks  a  detailed  aiinouiicenieni  of  the 
actual  organization  work  of  the  new 
company  and  its  method  of  functioning 
in  relation  to  its  present  and  future 
members,  and,  with  regard  to  stars,  di- 
rectors and  producers,  on  a  basis  which 
is  an  even  greater  degree  of  departure 
from  present  systems  than  occurs  in  Its 
plan  of  rentals  based  on  established  per- 
centages for  theatres  in  relation  to  the 
negative  valuation  of  each  production 
released  ihrough  the  distributing  com- 
pany. 


On  Eve  of  Return  to  England  Codal 
Is  Host  at  Dinner  and  Dance  Party 


EliVVAKIJ  (iODAI,  on  the  evening 
of  .Salurilay,  jaiiiiary  17,  in  the  rose 
loom  at  the  Hotel  Aslor  gn.ve  u 
dinner  party  to  a  number  of  friends. 
The  occasion  look  on  the  form  of  a  god- 
speed lo  llie  host,  who  annoniK  ed  his 
Hailing  for  hcime  the  follnwiiiK  Tuesday. 
Mr.  (i'ldal,  who  is  llie  managing  director 
of  lli'ilinli  and  Colnnial  I'ilnis,  Ltd.,  has 
bieii  ill  the  United  Slates  three  months 
ill  till-  iiileresis  of  his  company.  It  is 
staled  bi'i  mission  has  been  successful 
bevoinl  (II  i^inal  e x [iim  I al  ion s. 

During  his  visit  Mr.  Godnl  has  estab- 
lished many  friendships.  t!onlirmatory 
evidence  ol  Ihis  was  lo  be  noleil  in  the 
many  expi  e^-llllll^  llial  llie  liosi  soon 
would    lelnill    l<i    llie    ".Stales."      At  the 

conclusion  of  llie  (liiiiier,  which  was 
served  at  one  rose  and  narcissus 
udortieil  oval  table,  Kicord  (iradwell, 
presiileiil  III  ibr  I'roduieis  Security  ('(jr- 

liorali        who  has  been  closely  affiliated 

with  Ml,  liiiilal  during  bis  slay  here, 
called  on  I  he  host  for  a  few  remarks, 
inlrodiiciiiK  him  as  an  "American  luig- 
lisliiiiaii." 

Ml.  (iiidal  •.poke  liiiellv  and  feelingly 


as  well  as  frankly.  IN-  did  nol  conceal 
Ihe  fact  that  he  had  nol  had  "plain 
sailing"  in  his  dealings  in  Ihe  United 
.Slates,  hill  he  declared  m.ilters  steadily 
had  improved  as  he  got  heller  acquaint- 
ed with  the  men  of  the  industry  here. 

Among  those  in  .-iltendance  at  the  din- 
ner were  Mr.  and  Mrs.  Tom  Terriss, 
John  luncrson,  Anita  Loos,  David  Kirk- 
land,  Mr.  and  Mrs.  Sidney  (jarretl,  Ar- 
lliiir  Puller  (iraham,  George  Newgass, 
Miss  Saiwlerson,  Joe  Loew,  Fred  New- 
man, Joseph  Daiinenbcrg,  Miss  Saxc, 
l.ouella  l'arsr)ns,  .1.  V..  McCafferty,  Mr. 
and  Mrs.  George  lllaisdell,  Mr.  and  Mrs. 
Oscar  Apfel,  Maioric  Kamheau,  h'velyn 
Gieeley,  Hugh  Dillman  anil  Mr.  and 
Mis.  Heies(|Me. 

hollowing  Ihe 
ing  until  a  late 
should  be  said  : 
per  cent  host. 


dinner  there  was  danc- 
hoiir.  One  thing  more 
Mr.  (iodal  is  a  hundred 


Buxbaum  Rejoins  F.  I.  L.  M.  Club. 

Al  the  last  nieeling  of  Ibc  1-'.  I.  I,.  M. 
Club  of  Greater  New  York,  II  II,  Bux- 
baitm  became  a  member. 

The  club  members  gave  Mr.  Puxliaiim 
.1  beaily  welcome  upon  his  re-entry  into 
Ihe  club,  he  being  a  charier  member 
when  Ihe  club  was  first  organized  in  19U), 
while  he  was  manager  of  General  I-'ilm 
Companv.  The  entrance  of  l''amous 
I'layers-I.asky  Corporation  makes  Ihe 
memheiship  in  New  York  City,  nearly 
1(M)  per  cent.  Tyrad  Piclures  Corpora- 
lion  was  admitted  same  evening. 


Edward  Codal, 


Waldorf  Pholoplayt  In  Court. 

Itosloii,  January  20. 

Waldorf  Photoplays,  Ltd.,  Boston, 
was  petitioned  into  bankruptcy  today 
at  the  insl.-ince  of  three  New  York 
crerlilors  whose  claims  amount  to  $60,- 
10.1  The  claims  are  for  salaries  said 
lo  be  due  the  petitioners  and  for  dam- 
ages for  alleged  breach  of  contract. 

The  petitioners  and  claims  follow; 
Davbl  G.  I'ischer,  $4'),r.<)7 ;  Dixie  Lee, 
$7,020;  George  M.  Carlton,  $.1.1«6. 

fn  the  pelilion  it  is  alleged  that  the 
com|)aiiv  a.ssigned  its  cameras,  lights 
and  studio  eijuipment  to  Ilarry  Kelsey 
and  also  assigned  Ihe  contract  for  the 
play,  "Kismel,"  to  the  new  corporation, 
the  Waldorf  Photoplays,  Inc.,  without 
considrr.itioii.  CARYL. 


January  31,  1920 


THE   MOVING   PICTURE  WORLD 


743 


Look  for  "Tillie, "  A  lice 
— It 's  Gona  Be  a  Wh  izzer 


The  Villain. 

DEAR  Alice:— Well,  Alice,  I  suppose 
you  want  to  know  all  about  my 
new  job,  eh?  I'm  a  press  agent 
now— sometimes  called  a  "P.  A.,"  which 
is  not  to  be  confused  with  your  Uncle 
Eph's  Potentate  Accountant  degree  m 
the  Loyal  Order  of  Reindeer. 

There's  a  lotta  talk  about  press  agents, 
Alice,— how  they  herd  upon  society  and 
don't  do  much  to  get  their  names  m  the 
program  during  Old  Home  Week,— but, 
of  course,  out  in  Bounding  Rock,  Mo., 
you  don't  hear  much  about  them— al- 
though they  do  sometimes  happen 
around.  Like  that  circus  fellow. 
Six  Big  Things,  Alice. 
But  confidentially,  Alice,  there's  a  lot 
of  things  wouldn't  happen  if  it  wasn't 
for  us  boys  behind  the  little  old  w.  k. 
ink-spillers.  Take,  for  instance,  in  this 
film  game.  There  are  six  indespensible 
things  a  press  agent  does  about  fifty 
weeks  a  year,  and  they  are: 

1.  Get  an  exclusive  interview  with  his 
boss  as  he  takes  the  5:15  for  Rye. 

2.  Mention  "Key  Cities." 

3.  Take  his  general  manager  on  a 
cross-continent  tour. 

4.  Outline  the  production,  foreign,  and 
electric  sign  policies  of  his  organiza- 
tion for  the  coming  year. 

5.  Get  over  "marked  emotional  talent" 
and  "intrigue  and  love." 

6.  Get  fired. 

But  right  now,  dearie,  I'm  not  doing 
any  of  these  six  things.  I'm  doing  some- 
thing which  (if  I  was  writing  a  story 
for  the  trade  papers)  I  would  describe  as 
"the  most  unique  innovation  in  the  an- 
nals of  filmdom."  I'm  writing  jazz  copy 
for  a  moving  picture.  And  I'll  tell  you 
about  it  if  you  don't  mind  my  slippin' 
into  the  vernacular  now  and  then. 

You  remember  that  picture  "Tillie's 


By  William  J.  Reilly 

Punctured  Romance"  I  took  you  to  see 
the  time  I  was  busy  weighing  in  my 
thumb  with  the  prunes  and  ham  clerk- 
ing at  the  grocery  store  in  Bounding 
Rock  ?  Of  course  you  remember,  cause 
you  always  said  it  was  a  shame  for 
them  to  kick  that  poor  girl  around  like 
that.  And  your  dad  said  is  was  worse'n 
the  time  Bud  Wattle  got  butted  by  the 
ram  north  of  his  woodshed. 
Well,  anyhow,  Alice,  that  picture,  "Til- 


You  Know  These  City   Slickers,  Alice. 

This  is  Charlie  Chaplin  coming  to  take 
TUUe  from  her  hoes  and  roses. 


Built  Like  Bounding  Rock's  Skyscraper. 

You  see  here  how  she  sizes  up  against 
Charlie  Chaplin  and  Mabel  Normand. 

lie's  Punctured  Romance,"  is  being  re- 
vived and  put  out  by  the  Tower  Film 
Corporation  through  W.  H.  Productions. 
And  that's  the  picture  I'm  working  on. 
And,  of  course,  while  I  would  exagge- 
rate if  this  were  a  trade  paper  yarn,  and 
use  my  adjective  index,  and  quote  Mr. 
Shepard  for  a  six  or  eight  reel  inter- 
view, while  I'm  writing  to  you  I  can 
just  use  modest,  everyday  language.  So 
I'll  just  say : 

Very  Modest-Like. 

Without  a  doubt,  "Tillie's  Punctured 
Romance"  will  be  the  super-extra,  extra- 
plus,  knockout  money  maker  of  the  de- 
cade. It  was  the  biggest  dollar  getter  of 
its  time  and  Tower  Film  Corporation 
has  no  hesitation  in  saying  (How  do  you 
like  that,  Alice?  Course,  it's  me  who 
"has  no  hesitation  in  saying"),  that  "Til- 
lie's Punctured  Romance"  will  make 
more  money  on  its  second  tour  through 
Laughland  (I  like  that  myself,  Alice— 
"Laughland")  than  it  did  oq  its  initial 
storming  of  the  box  offices. 

If  I  was  writing  a  press  story,  Alice, 
I'd  say  how  this  big  production  has  all 
the  elements  that  go  to  make  up  the 
super-comedy  of  the  age.  But  since  I'm 
just  writing  to  you,  I'll  say  it  has  all  the 
ear  marks  of  a  big  leaguer. 

What  I  mean  by  that,  Alice,  is  that 
it  has  Charlie  Chaplin,  Marie  Dressier, 
Mabel  Normand  and  Chester  Conklin 
in  it  and  all  as  busy  making  laughs  as 
Old  Man  Wunkins  trying  to  keep  his 


Little  Tillie. 


whiskers  outa  the  cider  pail  at  the 
huskin'  bee. 

•  Watch  Out  for  These  Slickers. 

Isn't  it  awful,  dearie,  the  way  these 
city  slickers  come  out  into  the  country 
and  take  our  fair  daughters  (that's 
Congresman  Swank's  line  at  the  County 
Fair  opening  address — "the  fair  daught- 
ers of  Huckster  County")  back  to  the 
wicked  city?  You  remember  that's  what 
Chaplin,  the  slick  city  feller,  does  with 
Marie  Dressier — Tillie — takes  her  away 
from  her  hoes  and  her  rosebuds  and  her 
dog  that  fetches  bricks  and  leads  her 
to  the  big  metropolis  where  he  takes  her 
away  from  her  bank  roll.  One  of  these 
"cash  and  carry"  persons,  Alice — not 
much  cash,  but  a  lot  of  carry. 

Tillie's  cash  was  about  the  only  thing 
of  hers  he  could  carry.  You  remem- 
ber, Alice,  she  was  built  like  that  five- 
story  skyscraper  in  Bounding  Rock. 

Then,  of  course,  Tillie's  uncle  died 
(comes  to  life  later,  I'll  tell  you  now, 
though)  and  left  her  a  wagon  load  of 
money.  Right  away  the  city  chap  finds 
it  out  and  leaves  his  own  girl,  Mabel 
Normand,  and  marries  Tillie  before  she 
knows  of  her  fortune  herself.  Then,  as 
the  best  press  stories  say,  comes  the 
climax.  It  happens  at  the  ball  given 
when  Tillie  takes  possession  of  her  late 
uncle's  mansion.  Oh,  Boy  I  The  dance 
that  Charlie  and  Marie  do! 

Give  my  regards  to  Harry  Deepwater, 
the  manager  at  the  Happyhour  in 
Bounding  Rock  and  tell  him  I'm  going 
to  write  him  a  letter  soon,  telling  him 
how  to  boost  "Tillie's  Punctured  Ro- 
mance." I  know  he'll  book  it  again, 
cause  he  used  to  talk  about  it  every 
speech  he  made  at  the  Harness  Racing 
Association.  Well,  so  long,  Alice.  Love 
to  your  mother.  And  how's  your  father's 
new  scrapple  steamer?  BILL. 


Inclined  to  Have  an  Itching  Palm,  Too. 

And  a  leaning  toward  the  Old  Fellow's 
fat    banltroll    in    "Tillie's  Punctured 
.Romance,"  distributed  by  Tower 
Film  Corporation. 


744 


THE   MOVING   PICTURE  WORLD 


January  31,  1920 


Live  News  from  Everywhere 


The  Southwest 


DallUH'   New   Movie-Uanre  Theatre. 

THE  new  Hulsey-I^ynch  Theatre  to  be 
built  in  Dallas,  Texas,  will  scat  3,000 
persons  and  will  be  a  duplicate  of  the 
Palace  Theatre  in  Washington.  D.  C. 
Work  on  the  new  structure  will  start 
within  the  next  thirty  days  and  the  thea- 
tre should  be  open  by  the  early  summer. 
An  innovation  will  be  installed  in  the 
form  of  a  "jazz"  band  and  a  dance  floor 
wherein  couples  may  dance  while  waiting 
to  obtain  seats  when  the  house  is  crowded. 

Whelan  In  Texan. 

Leslie  F.  Whelan,  of  the  Famous  Play- 
era-Lasky  New  York  office,  is  in  Texas 
on  behalf  of  that  firm's  attractions  in  the 
southwest.  He  is  headquartering  at  the 
Hulsey-Lynch  offices.  Whelan  has  been 
batting  .300  in  the  publicity  line  with 
"Everywoman,"  putting  over  special  ad- 
vertising sections  in  the  "dailies"  and 
sending  automobiles  and  other  vehicles 
through  the  main  streets  advertising  the 
morality  picture, 

Branahan  ReMii^ii. 

Charlie  Branahan,  publicity  manager 
for  Hulsey-Lynch,  has  resigned  and  will 
go  to  California,  where  he  will  be  inter- 
ested in  the  picture  game  on  hia  own 
hook.  Sam  Maurice  succeeds  Branahan 
as  publicity  manager. 

InterHtate   I'nIuk  Prisma. 

The  Interstate  Amusement  Company  is 
using  the  new  Primza  films  in  all  their 
vaudeville  theatres  in  the  southwest.  The 
theatres  are  the  Majestic  in  Fort  Worth. 
Dallas,  Wouston,  San  Antonio,  Galveston, 
Austin  and  IJttle  Rock, 

Lou  Remmy  Going  to  IVew  York. 

"Uncle"  Lou  Remmy,  Dallas  manager 
for  the  Goldwyn  Pictures  Corporation,  will 
leave  for  New  York  within  a  few  days, 
where  he  will  stay  two  months  in  behalf 
of  the  Goldwyn  Corporation, 

Luckett  Liken  Dalian. 

Joe  Luckett.  former  manager  of  the 
Empire  Theatre  in  Washington,  D.  C, 
states  that  he  likes  his  sojourn  in  the 
movie  field  and  is  contented  with  remain- 
ing in  Dallas.  He  is  southwestern  repre- 
sentative for  the  United  Artists  Corpora- 
tion. 


Hoo.sier  Happenings 


File   Incoriiorallon  I'apern. 

ME  Marion  Theatre  Company,  owners 
of  the  Luna-Lite  and  Marion  theatres, 
-Marion,  Ind.,  has  filed  incorporation  pa- 
pers with  the  secretary  of  .state  at  In- 
dianapolis. The  company  is  capitalized  at 
$500,000  and  the  oflilcers  of  the  corpor- 
ation are  C.  L.  Branigan,  president;  Al- 
fred Hogston,  vice-president;  Fred  Bahr, 
treasurer;  and  William  Connors,  secretary 
and  general  manager. 

The  plans  of  the  newly  incorporated 
company  have  not  yet  been  made  public. 
It  is  rumored,  however,  that  the  com- 
pany intends  to  conduct  a  general  busi- 
ness, including  the  right  to  buv,  sell,  build 


rent  or  lease  theatres.  It  is  also  rumored 
that  the  company  intends  to  erect  a  hand- 
some new  motion  picture  theatre  in  the 
city  of  Marion. 

Indiana  Theatre  Changren. 

The  Cosmos  Theatre,  New  Carlisle,  has 
been  bought  by  Don  Graftord  and  Dean 
Lauver,  of  that  place. 

The  new  Park  Theatre,  Terre  Haute, 
will  be  opened  in  a  few  weeks  under  the 
management  of  Herbert  Dryfuss,  assistant 
manager  of  the  Princess  Theatre. 

Oscar  Wolbrock  has  leased  the  old  Tem- 
ple Theatre  at  Fort  Wayne  from  S.  E.  Mul- 
holland  and  will  use  it  exclusively  for  the 
exhibition  of  pictures.  Mr.  Wolbrock  has 
been  engaged  in  the  theatrical  business  for 
the  last  ten  years. 

Gonhen  Lyric  Chang;e«  Onnem. 

Angelo  Pechorelli,  who  formerly  owned 
the  Venetian  Theatre,  Elkhart,  has  bought 
the  Lyric  Theatre,  Goshen,  from  Oscar 
Hansen,  who  is  also  proprietor  of  the 
.Jefferson  Theatre  of  that  place.  Mr.  Han- 
sen will  now  give  his  entire  time  to  the 
management  of  the  Jefferson.  The  Lyric 
will  be  reopened  under  the  new  manage- 
ment about  February  1. 

Van  Bornnam'a  Third  Theatre. 

The  Majestic  Theatre,  Terre  Haute,  is 
now  under  the  management  of  B.  Van 
Borssum,  owner  of  the  Crescent  and  Savoy 
theatres,  of  that  city.  Mr.  Van  Borssum 
purchased  the  .Majestic  from  Orman  and 
Hussey  and  will  conduct  It  as  a  motion 
picture  theatre.  All  the  latest  Triangle 
features,  World,  American,  Select,  Hodkln- 
son  and  special  productions  will  be  shown 


Canada 


One  Hundred  .See  Klrnt  IMeture. 

/->  IVING  the  prisoners  a  taste  of  reel 
VJ  life  has  become  the  popular  stunt  at 
the  Kingston  and  St.  Vincent  de  Paul 
penitentiaries  in  Canada,  as  a  result  of 
a  suggestion  on  the  part  of  Major-General 
W.  St.  Pierre  Hughes,  Inspector  of  Peni- 
tentiaries in  Canada.  The  moving  pic- 
tures and  the  portable  projection  machines 
were  provided  by  the  Exhibits  and  Pub- 
licity Branch  of  the  Department  of  Trade 
and  Commerce,  Ottawa,  A  few  days  ago 
the  first  performances  were  held  in  the 
two  institutions  and  it  was  discovered 
that  no  less  than  one  hundred  of  the  in- 
mates had  never  seen  moving  pictures  be- 
fore, according  to  their  own  admission. 

Griffin  Knterprinen  Progrrenn. 

Griffin  Enterprises,  Limited,  Toronto. 
Ontario,  has  shown  steady  development 
since  its  organization  less  than  one  year 
ago  as  a  successor  to  the  Griffin  Amuse- 
ment Company.  One  year  ago  the  com- 
pany had  three  fairly  large  houses,  but 
with  the  organization  of  the  incorporated 
company  three  more  theatres  have  been 
added  to  the  list.  The  new  enterprise  has 
been  paying  one  per  cent  monthly  divi- 
dend on  its  common  stock  for  a  number 
of  months.  « 

Blood-nnd-Thunder  HoiiMe  <;oen. 

The  Rialto  Theatre.  Yonge  and  Shuter 
streets.  Toronto,  the  home  of  blood-and- 
thunder  pictures,  is  no  more.    The  theatre 


building  is  being  removed  to  make  way 
for  a  large  store  building.  The  Rialto 
boasted  of  a  pipe  organ  and  was  also 
credited  with  having  the  shortest  throw 
of  any  moving  picture  theatre  in  Toronto. 

Oahawa  GrowlnK. 

One  of  the  fastest  growing  towns  in 
Canada  ia  Oshawa,  Ontario,  where  three 
large  automobile  factories  and  other  in- 
dustries are  located.  The  town  has  sprung 
from  a  village  of  2,500  to  a  center  of 
10.000  persons  and  local  theatres  have 
been  inadcQuate  to  accommodate  the 
crowds.  Paramount  Theatres,  Limited,  To- 
ronto, therefore  decided  to  place  a  theatre 
in  Oshawa.  The  site  has  been  purchased 
and  plans  have  been  drawn  for  the  erec- 
tion of  a  theatre  to  seat  1.500.  The  land 
and  building  will  cost  $200,000,  it  is  esti- 
mated. 

RxUbltorn'  RxchanKe  Moven. 

The  Canadian  Exhibitors'  Exchange 
Company,  Limited,  which  ia  controlled  by 
the  Exhibitors'  Protective  Association  of 
Ontario,  has  moved  its  head  office  from 
143  Yonge  Street  to  39  Queen  Street  West, 
Toronto,  where  much  better  accommoda- 
tion has  been  secured  than  was  available 
previously.  The  manager  of  the  Toronto 
office  is  William  .Mien. 


Frisking  in  'Frisco 


<iui\e    nnil    Slmpnon  I'romoted, 

CHANGE.S  in  the  mananeinent  of  San 
Francisco  film  exchanges  have  been 
coming  thick  and  fast  of  late,  and  several 
pioneers  in  the  business  have  left  during 
the  paat  few  weeks  to  accept  responsible 
positions  in  the  east.  The  latest  change 
of  this  kind  is  the  promotion  of  Ralph 
B.  Quive,  local  manager  for  the  Realart 
Pictures  Corporation  since  this  concern 
entered  the  field,  to  the  management  of 
the  Detroit  office.  While  loath  to  leave 
San  Francisco,  owing  to  his  long  and 
pleasant  connections  with  the  moving  pic- 
ture trade  here,  the  change  is  neverthe- 
less pleasing  to  Mr.  Quive,  as  the  new 
post  ia  a  very  important  one.  and,  in  addi- 
tion, he  will  be  located  near  his  mother 
and  two  sisters,  from  whom  he  has  been 
separated  for  years. 

Ben  F.  Simpson,  for  the  past  six  months 
field  representative  for  Realart.  has  com- 
pleted the  propaganda  work  outlined  for 
him  and  has  been  appointed  to  succeed 
Mr.  Quive  as  manager  of  the  San  Fran- 
cisco branch. 

Rxhlltltorn   Uhoone  Officer*. 

The  United  Theatres  Association  of 
Northern  California  held  its  annual  meet- 
ing at  its  headquarters,  at  109  Golden  Gate 
avenue,  January  6,  and  chose  officers  as 
follows:  President.  Larry  Lund,  of  Ihe 
Broadway  Theatre,  Oakland:  vice-presi- 
dent, Louis  R.  Greenfield,  of  the  Kahn  & 
Greenfield  Circuit.  San  Francisco:  secre- 
tary, Joe  C.  Cohen,  of  Honolulu  and  San 
Francisco,  and  treasurer,  1».  J.  Hanlon.  of 
Vallejo.  This  organization  has  had  a  very 
successful  year  and  its  membership  is 
steadily  growing. 

Honolulu  Film  Man  in  San  Frnnelnco. 

H.  Bredhoff,  of  the  Hawaii  Film  Supply 
Company,  Honolulu,  T.  H..  arrived  at  San 
Francisco  from  the  islands  recently  on  a 
bu.siness  mission.    He  plans  to  make  but 


January  31,  1920 


THE   MOVING   PICTURE  WORLD 


745 


a  abort  stay,  having  arranged  to  sail  for 
home  late  in  January. 

David   and   Pincns   Go  Up. 

The  agreement  recently  entered  into  by 
the  interests  controlling  the  California, 
Imperial  and  Portola  theatres,  San  Fran- 
cisco, whereby  these  houses  are  now  being 
conducted  under  the  general  direction  of 
Eugene  H.  Roth  and  John  A.  Partington, 
has  brought  promotion  to  two  of  the 
young  assistants  to  Mr.  Roth,  placing  in 
their  hands  the  management  of  the  two 
largest  of  these  theatres.  The  Imperial 
Theatre  is  now  being  conducted  under 
the  direct  management  of  Harry  David, 
while  Charles  M.  Pincus  has  assumed  a 
similar  position  at  the  California. 

Advertising;   Scheme   Under  Ban. 

Chief  of  Police  Ira  Conran,  of  Sacra- 
mento, Cal.,  has  issued  orders  to  owners 
of  Sacramento  theatres  to  stop  the  scat- 
tering broadcast  in  automobiles  around 
the  business  district  of  advertising  matter 
which  has  led  motorists  to  report  to  the 
police  station  in  the  belief  that  they  had 
violated  some  local  ordinance.  The  cards 
that  caused  the  trouble  bear  an  inscrip- 
tion that  parking  in  certain  points  is  for- 
bidden and  give  car  owners  the  idea  that 
they  are  summoned  to  appear  at  head- 
quarters. On  the  reverse  is  tlie  theatre 
advertisements. 

Davis   Returns    to    San  Francisco. 

George  H.  Davis,  former  manager  of 
the  Alcazar  Theatre,  San  Francisco,  who 
has  been  absent  from  local  amusement 
ventures  since  the  record  run  of  "Hearts 
of  the  W'orld,"  which  he  presented  in  the 
middle  west,  has  returned  to  this  city  to 
personally  manage  the  details  of  the  first 
western  presentation  of  "The  Confes- 
sion." to  open  shortly  at  the  Rialto  Thea- 
tre for  an  indefinite  run. 


Pittsburgh  Paragraphs 


Out  o£  the  Way — but  Going. 

ENTIRELY  out  of  the  way,  in  a  loca- 
tion that  showmen  would  frown  on, 
situated  on  the  top  of  a  hill  that  makes 
it  hard  climbing  when  the  ground  is 
frosty,  is  the  Y.  M.  C.  A.  Auditorium  at 
Wilmerding,  Pa.  The  theatre  is  modern 
in  every  respect,  has  a  seating  capacity 
of  600,  perfect  projection  and  everything 
that  goes  to  make  a  first-class  theatre. 
Secretary  Yundt  is  the  active  manager 
and  modestly  admits  that,  while  he  knows 
nothing  about  "show  business,"  he  enjoys 
the  confidence  of  the  theatre-going  public 
in  the  entire  valley,  and  the  merits  of  the 
cozy  theatre  are  attested  to  by  the  capac- 
ity audiences  that  enjoy  the  programs. 
Rowland  &  Clark  to  Build. 
From  the  offices  of  the  Rowland  & 
Clark  theatres  comes  the  announcement 
that  a  third  Rowland  &  Clark  house  is  to 
be  built  in  Wilkinsburg,  Pa.  At  present 
there  are  two  houses  there  owned  by  this 
company,  the  Rowland  and  the  Colonial, 
'and  the  third  will  be  built  on  the  same 
thoroughfare.  Wood  street,  although  the 
exact  location  has  not  been  made  public. 
The  new  house  will  have  a  capacity  of 
1.500  seats  and  will  measure  up  to  the 
R.  &  C.  standard  in  every  respect.  Work 
will  likely  be  commenced  in  the  spring. 
9200,000  for  Meadville. 
Meadville,  Pa.,  is  to  have  a  new  .$200,000 
theatre  with  a  seating  capacity  of  1,800 
to  2,000.  Charles  Schatz,  the  well-known 
exhibitor  of  that  section,  has  formed  a 
corporation  to  finance  the  proposition. 
Oround  has  been  purchased  on  the  main 
thoroughfare  and  plans  are  now  being 
prepared.  Some  of  the  leading  business 
men  of  Meadville  are  interested  in  the 
company. 

Wheelinj?  Wants  Sunday  Shovt-s. 
An  attempt  is  being  made  in  Wheeling, 
W.  Va.,  to  obtain  permission  to  operate 
moving    picture    theatres    on  Sundays. 
Council  will  be  asked  to  approve  the  plan. 


Taking  a  Quick  Glance 

At  and  with   Taylor   Holmes   in   his  pro- 
duction for  Metro.  "Nothing  But  the 
Truth." 


Northwest  Activities 


NEW  enterprises  and  transactions  in 
the  motion  picture  industry  in  the 
northwest  continued  last  week  at  a  rate 
that  presages  one  of  the  greatest  years 
of  expansion  during  1920  of  all  its  his- 
tory. Following  are  the  recent  sales  of 
motion  picture  houses: 

E.  T.  Hopkins,  of  Hopkins  &  Parsons, 
has  sold  his  interest  in  the  Dixie  Theatre, 
Westbrook,  Minn.,  to  his  partner,  H.  Par- 
sons. 

Guy  Thomas  has  relinquished  the  con- 
trol of  the  T.  &  T.  Theatre  at  Rosebud. 
Mont.,  to  W.  L.  Kennedy,  O.  G.  Valentine 
and  E.  M.  Reid. 

Clarence  Heinen  has  sold  his  interest 
in  the  motion  picture  business  recently 
installed  in  the  Opera  House  at  Ada, 
Minn.,  to  Clarence  Bratten. 

AVilliam  Nemec  has  disposed  of  control 
in  the  Nemec  Theatre.  St.  Cloud,  Minn., 
to  J.  E.  Wardman,  Superior,  Wis. 

A.  G.  Muir  has  purchased  the  Ireton. 
la.,  Opera  House  and  its  motion  picture 
equipment  from  M.  L.  Mitchell. 

New   Theatres   Recently  Opened. 

The  New  Rialto,  a  $125,000  building 
with  1,000  seats  at  Fort  Dodge,  la.,  by 
W.  A.  Johnson. 

The  Wheaton.  Minn.,  motion  picture 
house,  by  J.  L.  Hasbrouck. 

The  New  Lyric,  one  of  the  largest  in 
Mitchell,  S.  D.,  by  Royal  Miller  and  C.  L.. 
Pine. 

Plans   for   New  Playhouses. 

A  new  playhouse,  the  largest  yet  con- 
ceived for  the  city,  by  a  group  of  St. 
Cloud  business  men. 

Plans  now  being  arranged  for  a  new 
house  for  P.  W.  Palmer,  Edgerton,  Wis., 
by  his  architects. 

A  $10,000  motion  picture  house  in  Wil- 
mont,  Minn.,  by  G.  E.  Kiser. 

A  new  motion  picture  house  for  Bill- 
ings. Mont.,  to  cost  $150,000. 

Remodeling  of  old  buildings: 

More  than  $150,000  to  be  spent  on  the 
Coliseum,  Kenosha,  Wis.,  by  William 
Frazier,  the  owner. 

Rearrangement  of  the  Uno  Theatre, 
Morristown,  Minn.,  by  G.  Sower. 

Conversion  of  the  opera  house  at  Wen- 
dell, Minn.,  into  motion  picture  theatre 
by  M.  C.  Rustand  and  T.  A.  Dybdal. 

The  new  moving  picture  house  at  Mah- 
nomen, Minn.,  will  be  ready  for  opening 
soon. 

Theatres   Between   Twin  Cities. 

Plans  for  the  erection  of  the  finest  sub- 
urban motion  picture  theatre  in  the  Twin 
Cities  were  announced  last  week  by  S.  R. 
Thompson,  one  of  the  veteran  theatre 
men  of  the  northwest.  The  proposed  new 
theatre  will  be  at  the  corner  of  Prior  and 
St.  Anthony  avenues,  Midway,  St.  Paul. 

The  location  is  equidistant  between 
Minneapolis  and  St.  Paul.    The  new  thea- 


tre will  cost  $110,000,  according  to  the 
announcement.  Construction  work  is  to 
begin  immediately. 

The  building — 71  by  115  feet — will  con- 
tain 960  seats,  all  on  one  floor.  The  front 
will  be  of  brick  and  terra  cotta,  with  a 
canopy  35  feet  high.  It  will  contain  an 
elaborate  restroom,  an  ornate  lobby  and 
the  latest  ventilating  systems. 

The  stage,  Mr.  Thompson  said,  will  em- 
body the  latest  ideas  of  motion  picture 
houses  in  the  east.  He  plans  to  have  a 
twelve-piece  orchestra  and  the  presenta- 
tion of  the  best  pictures  obtainable. 

Mr.  Thompson  entered  the  distribution 
field  in  the  northwest  more  than  twelve 
years  ago.  After  being  connected  with 
several  companies,  he  launched  into  busi- 
ness for  himself.  His  company,  known  as 
the  Feature  Film  Company,  has  a  large 
business  throughout  the  northwest  in 
films  and  theatre  equipment. 


Philadelphia  Patter 


Newsboys  Remembered. 

THE  Camden  newsboys  were  not  for- 
gotten by  General  Manager  Joe  Mur- 
phy, of  the  Alexander  Boyd  Enterprises, 
who  gladdened  their  hearts  by  inviting 
them  in  a  body  to  the  Grand  Theatre, 
where  they  were  turned  loose  to  revel  in 
the  delights  of  a  screen  entertainment 
which  included,  among  other  pictures,  "A 
Day's  Pleasure,"  the  new  Chaplin  release. 
At  the  conclusion  of  the  performance  one 
of  the  youngsters,  in  behalf  of  the  others, 
sought  out  Mr.  Murphy  and  thanked  him 
for  the  entertainment. 

ISinstein's  "Dual  Role." 
Abe  Einstein,  publicity  director  of  the 
Stanley  Company,  will  have  a  dual  cele- 
bration this  week.  Mr.  Einstein's  fifteenth 
wedding  anniversary  falls  due  on  Jan- 
uary 21,  his  birthday. 

Superior  in  New  (Quarters. 
The  Superior  Film  Exchange,  the  co- 
operative distributing  company  owned 
and  operated  by  about  eighty  exhibitors 
in  eastern  Pennsylvania,  southern  New 
Jersey  and  Delaware,  has  removed  to  its 
new  building,  251  North  Thirteenth  street, 
which  has  been  remodeled  especially  for 
its  use. 

Helen  Holmes  at  Imperial. 

Helen  Holmes,  in  company  with  her 
mother,  made  a  personal  appearance  be- 
fore 1,600  youngsters  at  the  Imperial  The- 
atre last  week.  Len  Berman,  manager 
of  the  Arrow  Film  Company,  has  made 
arrangements  for  Miss  Holmes'  appear- 
ance at  all  the  theatres  booked  for  the 
first  run  of  her  latest  serial. 


Cleveland  Chips 


Terminal  to   Open  in  March. 

CLEVELAND'S  first  downtown  theatre 
to  be  opened  during  1920  will  be  ready 
about  March  1.  This  is  the  New  Terminal 
Theatre,  on  West  Superior  avenue.  It 
faces  the  new  Cleveland  Hotel  and  Union 
Station,  which  is'  now  in  the  process  of 
construction.  This  house  will  have  its 
entrance  through  the  room  formerly  occu- 
pied by  the  American  Theatre. 

The  New  Terminal  is  being  erected  by 
E.  C.  Planigan  and  associates,  who  own 
the  Crescent.  Until  recently  they  oper- 
ated the  Bijou  Dream,  a  small  downtown 
theatre,  which  was  one  of  the  first  opened 
in  Cleveland. 

Frank  Nolan,  formerly  manager  of  the 
Bijou  Dream,  will  be  the  manager. 

Church  to  Have  Pictures. 
Feeling  that  the  church  property,  worth 
about  $100,000,  is  not  utilized  as  it  should 
be,  members  of  the  First  Presbyterian 
Church  of  Ashtabula,  Ohio,  have  author- 
ized the  purchase  of  motion  picture  equip- 


746 


THE  MOVING   PICTURE  WORLD 


January  31,  1920 


chase  of  the  Majestic  Theatre  in  Ballard, 
owned  by  H.  W.  Bruen,  and  also  the  pur- 
chase o£  the  property  and  plans  for  the 
new  theatre  Mr.  Bruen  was  goingr  to  begin 
building  soon,  the  Varsity,  in  the  Univer- 
sity district.  It  is  whispered  that  the 
buyers  were  Mike  Rosenberg  and  his  as- 
sociates, who  have  also  recently  acquired 
the  Strand,  a  Greater  Theatres  Company 
house,  and  the  Rex,  John  Hamrick's  Sec- 
ond avenue  house.  Who  Mr.  Rosenberg's 
associates  are  is  not  definitely  known. 
Sun   Photoplay   Opens  Ofllce. 

The  Sun  Photoplay  Company,  a  new 
state  rights  dealer,  is  to  invade  the  North- 
west field  soon.  A.  H.  Huot,  formerly 
manager  of  Hallmark,  is  opening  the  new 
office  at  2010  Third  avenue. 

DobiM  Succeeds  Haot. 

H.  B.  Dobbs  has  succeeded  A.  H.  Huot 
as  manager  at  the  Seattle  Hallmark  office. 


ment  and  alteration  ot  the  church  base- 
ment into  a  motion  picture  theatre. 
Meyer  and  Dave  Peeved. 

Meyer  Fine  and  Dave  Schuman.  owners 
of  the  Center  Theatre.  Cleveland,  are  so 
peeved  at  the  city  that  they  have  filed 
suit  for  $1,500. 

All  because  a  fire  truck,  on  the  way  to 
a  blaze  nearby,  jumped  the  curb  and 
smashed  the  front  of  the  theatre,  putting 
Meyer  and  Dave  out  of  business  at  that 
location. 

Not  only  was  the  front  of  the  building 
destroyed  but  the  machines  in  the  booth 
were  damaged.  So  the  house  had  to 
close,  and  because  the  city  would  not 
settle  up  it  has  been  sued  for  $1,500. 


Kansas  City  News 


K(|uitnble  BuyN  Pendletou  Koundup. 

THE  Kansas  City  office  of  the  Equitable 
Film  Corporation  has  announced  the 
purchase  of  the  Pendleton  Roundup  an- 
nual release,  "Let  'Er  Buck."  W.  H.  Bell, 
manager,  said  the  picture  this  year  was 
larger  and  better  than  ever  before,  and 
from  the  numerous  inquiries  being  re- 
ceived he  anticipates  rapid  bookings.  The 
picture  was  purchased  from  the  Buck  Eye 
Film  Corporation. 

New  "Trailer"  for  Kansas  Films. 
Films  released  in  the  Kansas  City  terri- 
tory will  bear  a  new  "trailer"  in  the  fu- 
ture, it  they  are  passed  by  the  Kansas 
Board  of  Review.  The  board  some  time 
ago  offered  a  cash  prize  of  $10  for  the 
most  effective ,  design  denoting  the  film 
had  been  inspected  and  approved.  Robert 
Brown,  an  18-year-old  high  school  boy 
of  Kansas  City,  Kan.,  was  the  winner. 
The  design  is  a  sunflower  bearing  in  its 
center  the  words  "Approved  by  the  Kansas 
State  Board  of  Review"  and  the  serial 
number  of  the  film. 

Ed-nrards  Leaves  Hallmark  Exchangre. 
C.  S.  Edwards,  Jr.,  formerly  manager 
of  the  Kansas  City  office  of  Hallmark 
Pictures  Corporation,  resigned  recently  to 
assume  the  active  management,  with  his 
father,  C.  S.  Edwards,  Sr.,  of  the  Exhib- 
itors' Film  Company,  a  Kansas  City  dis- 
tributing concern. 

FUmed  Pershlns  Sword  Presentation. 
The  presentation  of  the  gold  sword  to 
General  Pershing  when  he  visited  Kansas 
City,  January  10,  was  a  screen  attraction 
at  the  Doric  Theatre  the  following  week 
and  was  responsible  for  packed  houses 
every  night  during  the  week's  showing. 

The  pictures  were  obtained  by  G.  W. 
Curtis,  manager  of  the  theatre,  who  oper- 
ates a  portable  projector  and  films  local 
events  of  interest  for  his  theatre. 

Universal  Exchange  for  Kansas. 
To  expedite  the  distribution  of  Univer- 
sal's  productions  in  western  Kansas,  a 
branch  exchange  soon  is  to  be  established 
either  at  Wichita  or  Salina,  Kan.,  accord- 
ing to  the  announcement  of  J.  D.  Roder- 
ick, division  manager  of  the  concern,  who 
was  in  Kansas  City.  Mr.  Roderick's  head- 
quarter.s  are  at  Chicago. 

Chatburn  Loaves  Vitagraph. 
H.  G.  Chatburn.  assistant  general  man- 
ager of  Vitagraph,  Inc.,  in  the  Kansas 
City  district,  tendered  his  resignation  this 
week.  Personal  interests  which  needed 
more  of  his  time  were  given  as  the  reason 
for  resigning  by  Mr.  Chatburn.  It  is  not 
known  who  will  be  appointed  to  fill  the 
vacancy. 


Denver  News  Items 


New   Theatres   for  Colorado. 

TWO  new  moving  picture  houses  soon 
will  be  added  to  Colorado's  fast-grow- 
ing list.    One  is  in  the  course  of  erection, 
while  bids  are  being  let  for  the  other. 
At  Brighton,  erection  has  started  on  a 


$35,000  playhouse,  which  the  contractors 
declare  will  be  completed  in  March.  H. 
W.  James  and  J.  N.  Counter,  retired  busi- 
ness man.  are  in  back  of  the  new  project. 

J.  G.  Burbank,  formerly  of  Laramie, 
Wyo.,  has  arrived  in  Fort  Collins,  Colo., 
and  purchased  a  lot  in  the  business  section 
measuring  70  by  150  feet.  He  will  erect 
a  moving  picture  playhouse  with  a  seat- 
ing capacity  of  1.000. 

Two  Excitants  More. 

With  the  removal  of  the  First  National 
Film  exchange  and  the  Vitagraph  Film 
Company  to  Welton  street,  known  as  mo- 
vie lane  because  of  the  fact  that  all  but 
two  of  the  exchanges  in  the  city  are  to 
be  found  on  this  thoroughfare,  the  last  of 
the  second-floor  offices  in  Denver  passes 
away. 

When  the  moving  picture  industry  first 
came  to  Denver  all  offices  and  exchanges 
occupied  small  out-of-the-way  offices  on 
second  and  even  third  and  fourth  floors. 
Today  every  exchange  in  the  city  occupies 
ground  floor  offices. 

Operators'  Union  Petitions. 

The  Moving  Picture  Operators'  Union  at 
Colorado  Springs  has  petitioned  City  Coun- 
cil to  name  one  of  its  members  on  the 
examining  board  for  licensed  operators. 
At  present  no  one  familiar  with  the  pro- 
jection end  of  the  business  is  included  on 
the  board. 

Gllmore  In  Denver. 

Charles  Gilmore.  western  manager  for 
the  National  Theatres,  Inc.,  was  in  Den- 
ver last  week.  While  there  he  announced 
that  he  had  just  closed  a  deal  whereby 
the  northwestern  circuit,  comprising 
about  170  theatres,  has  become  associated 
with  the  booking  offices  of  the  National 
Theatres,  Inc. 


Notes  from  Seattle 


Community   Opens  Office. 

THE  Community  Motion  Picture  Bureau 
has  opened  an  office  at  1301  Fifth  ave- 
nue, Seattle,  with  Bert  Snyder  as  manager, 
to  distribute  motion  pictures  to  non- 
theatrical  users.  They  will  soon  start  a 
circuit  on  Hood's  Canal,  where  they  will 
furnish  pictures,  machine  and  operator, 
making  the  settlements  where  no  motion 
picture  theatres  are.  They  now  have 
twenty-five  salesmen  in  the  three  states 
of  Washington,  Oregon,  Montana.  They 
will  also  cover  Alaska. 

Who  Bought  the  Majestic? 
There  is  a  great  deal  of  interest  being 
displayed  in  picture  circles  about  the  pur- 


Bebe  Daniels 

In  Cecil  B.  DeMille's  Artcraft,  "Why 
Change  Your  Wife?" 


Omaha 


Cunningham  Joins  Circuit. 

LLOYD  CUNNINGHAM,  advertising  di- 
rector for  the  largest  outdoor  re- 
sort in  Omaha,  has  been  added  to  the  force 
of  the  First  National  exchange  In  that 
city  as  director  of  advertising  and  ex- 
ploitation. Manager  C.  E.  Holah,  of  the 
exchange,  has  under  way  a  new  arrange- 
ment of  his  office  force  which,  he  says, 
will  result  In  greatly  boosting  the  re- 
ceipts of  his  exchange  for  this  year. 

Harry  Weinberg,  well-known  fllm  sales- 
man for  various  exchanges  out  of  Omaha, 
has  been  added  to  the  force  at  the  Fox 
exchange  as  assistant  manager  to  Man- 
ager Sidney  Meyer. 

New  Theatre  Deals. 

H.  A.  Creel,  of  Lincoln.  Neb.,  has  bought 
the  Suburban  Theatre,  Twenty-fourth  and 
Ames,  Omaha,  Neb.,  from  W.  F.  McMillan. 

F.  Connolly  has  bought  the  Hippodrome, 
Twenty-flfth  and  Cuming.  Mr.  Connolly 
formerly  ran  theatres  at  Lynch  and  at 
Milford,  Neb. 

W.  L.  Baker,  Des  Moines,  Iowa,  well 
known  middle  western  theatre  man.  has 
bought  the  Boulevard  Theatre,  Thirty- 
third  and  Leavenworth,  Omaha. 

E.  Kassal  has  bought  the  Columbia 
Theatre,  Tenth  and  Hickory  streets, 
Omaha. 

New  Publicity  Director. 

Leland  Woofers,  formerly  with  the 
"Register-Tribune,"  largest  Iowa  news- 
paper, at  Des  Moines,  Iowa,  has  been 
named  director  of  advertising  and  pub- 
licity for  the  Sun,  Moon  and  Muse  thea- 
tres, Omaha. 

Joe  Levy,  formerly  manager  of  the  Fox 
exchange  In  Omaha,  now  a  representa- 
tive of  the  First  National  Exhibitors'  Cir- 
cuit in  Kansas  City,  Mo.,  visited  Nebraska 
last  week,  booking  "The  Fall  of  Baby- 
lon," for  which  he  holds  the  rights  in 
Nebraska. 

Metro  Manager  In  Omaha. 

S'.  A.  Shirley,  district  manager  of  Metro 
from  Chicago,  during  a  visit  in  Omaha 
last  week  declared  Metro  has  great  days 
ahead.  He  said  there  probably  will  be 
no  changes  in  Metro  forces. 

Fort  Dodge  Rialto  Opens. 

William  A.  Johnson  has  opened  the  New 
Rialto  Theatre  at  Fort  Dodge,  Iowa.  "The 
house  seats  1,000  and  was  built  at  a  cost 
of  approximately  $125,000. 


District  of  Detroit 


New   State  Right  Firm. 

MICHIGAN  has  a  new  state  right  con- 
cern— the  Commonwealth  Pictures 
Corporation,  with  offices  at  607  Joseph 
Mack  Building,  Detroit,    The  active  man- 


January  31,  1920 


THE   MOVING   PICTURE  WORLD 


747 


agement  is  in  the  hands  of  Robert  Church- 
ill, who  is  general  manager,  and  W.  A. 
Haynes  is  sales  manager.  Herb  L.  Weill, 
of  Port  Huron,  who  operates  a  chain  of 
theatres  there,  is  secretary-treasurer, 
while  J.  W.  Reid,  an  associate  of  Mr. 
Weil's,  is  president  of  the  corporation. 

Starr  Becomes  Trianele  Manager. 

M.  Harlan  Starr,  recent  special  repre- 
sentative for  Cornelius-Clark  Corporation 
and  former  manager  of  the  Madison  and 
Washington  theatres,  Detroit,  for  John 
H.  Kunsky,  has  been  appointed  Detroit 
manager  for  Triangle,  succeeding  Edward 
F.  Callahan,  who  has  returned  to  New 
York  City. 

Tanzer  Succeeds  Ryder  at  United. 

Alfred  F.  Tanzer  is  now  Detroit  man- 
ager for  United  Pictures,  succeeding  Jack 
Ryder,  who  has  joined  the  sales  force  of 
the  Pathe  Exchange  in  Detroit.  Mr.  Tan- 
zer comes  from  Milwaukee,  where  he  was 
former  United  manager,  and  for  some 
montha  manager  of  a  local  exhibitors'  co- 
operative association. 

Kingsley  Transferred  to  Omaha. 

C.  G.  ICingsley,  Detroit  manager  of  the 
Realart  otKce,  is  being  transferred  to 
Omaha,  and  is  being  succeeded  in  Detroit 
by  Ralph  Quive,  present  manager  of  the 
San  Francisco  Realart  office.  Mr.  Kingsley 
was  appointed  Detoit  manager  when  the- 
ofBce  was  first  opened,  coming  to  the 
Realart  organization  after  a  year  with 
Select  in  the  State  of  Ohio. 

liuens  Is  "Big  Four"  Head. 

Robert  Lucas,  assistant  manager  of  the 
United  Artists  Exchange  in  Chicago,  suc- 
ceeds Robert  Churchill  as  Detroit  man- 
ager. Mr.  Churchill  has  resigned  to  be- 
come general  manager  of  the  Common- 
wealth Pictures  Corporation. 

Zapp  Is  Metro  Representative. 

Henry  Zapp,  a  former  exhibitor  in  Ionia, 
Mich.,  and  prominent  in  Michigan  film 
circles,  has  been  appointed  special  field 
representative  for  the  Metro  Exchange  in 
Detroit.  He  will  devote  part  of  his  time 
to  Detroit  and  part  to  the  remainder  of 
the  state. 

Koppin  to  Build  2v500-Seater. 

Henry  S.  Koppin,  who  now  operates  five 
Detroit  theatres,  has  announced  that  he 
■will  build  a  large  one.  seating  2,500,  at 
the  corner  of  Catherine  and  Antolne 
streets.  It  will  be  for  pictures  and 
vaudeville. 

Lesta  Leases  the  Stratford. 

J.  M.  Lesia  has  leased  the  Stratford 
Theatre,  Detroit,  for  a  long  term  of  years. 
He  also  operates  the  Elliott  Theatre.  His 
brother,  J.  H.  Lesia,  will  now  have  full 
control  of  the  Amo  Theatre. 

Moule  Gets  New  Post. 

Tom  Moule  is  now  the  active  manager 
and  in  charge  of  bookings  of  both  the 
Madison  and  Adams  theatres,  Detroit,  op- 
erated by  John  H.  Kunsky.  Howard  O. 
Piprce  is  in  charge  of  all  advertising  and 
publicity  and  back  stage  effects  of  both 
houses. 

Gets  Control  of  the  Maxlne. 

Fred  DeLodder,  who  already  operates 
the  Del-The  and  Tour  theatres,  Detroit, 
has  taken  over  the  controlling  interest 
In  the  Maxine  Theatre,  at  Mack  and  Bald- 
win avenues. 

Miles  to  Build  3,500-Seat  House. 

Charles  H.  Miles,  who  now  operates  the 
Majestic,  Orpheum  and  Regent  theatres. 
Detroit,  has  purchased  a  plot  of  ground 
at  Roosevelt  and  Grand  River  avenues 
and  will  erect  thereon  a  moving  picture 
and  vaudeville  house  to  seat  3,500,  costing 
over  a  million  dollars.  Work  will  start 
in  the  spring. 

Film  Men  To  Meet. 

A  meeting  of  all  the  Detroit  film  ex- 


change managers,  salesmen  and  depart- 
ment heads  will  take  place  at  the  Board 
of  Commerce  dining  room  Saturday  even- 
ing, January  31.  A  banquet  will  precede 
the  meeting.  The  purpose  is  to  bring  about 
closer  relationsliip  between  all  branches 
of  the  exchange  business. 

Resent   To   Open   in  February. 

Col.  W.  S.  Butterfield  expects  his  new 
Regent  Theatre,  Flint,  Mich.,  will  open 
in  February.  He  also  announces  that 
work  will  start  in  the  spring  on  an  office 
and  theatre  building  to  be  erected  in 
Lansing. 


Cincinnati  Chatter 


ljnivcrs:il   A lM»lislie.«*   I'ress  Departineut. 

THE  Universal  Picture  Corporation  has 
abolished  its  Cincinnati  publicity  de- 
partment and  E.  W'eisner,  former  pub- 
licity manager  for  this  concern,  has  taken 
a  similar  position  with  the  Robertson- 
Cole  Corporation. 

Hite   Leases   Keith  Theatre. 

C.  C.  Hite,  of  the  C.  C.  Hite  Productions 
Company,  announces  that  he  has  leased 
the  B.  F.  Keith  Theatre  for  the  next  sum- 
mer season  and  will  run  high  class  vaude- 
ville in  connection  with  feature  pictures. 

Plans   New  Theatre. 

Caperones  Brothers,  of  Barberton,  Ohio, 
have  purchased  the  building  at  213  North 
Second  street  for  the  sum  of  $25,000.  They 
propose  to  erect  a  nine-story  building  to 
be  used  for  a  moving  picture  theatre  and 
hotel.  The  theatre  will  occupy  the  first 
floor  and  will  have  a  seating  capacity  of 
800.  The  property  has  a  frontage  of  about 
75  feet  and  a  depth  of  150  feet,  and  the 
estimated  cost  of  the  improvement  is 
$200,000. 


News  from  Buffalo 


To  Build  May  1. 

ACTUAL  construction  on  the  new  Shea 
Metropolitan  'Theatre,  in  Main  street, 
Buffalo,  will  begin  on  May  1,  according  to 
an  announcement  by  Harold  B.  Franklin, 
managing  director  of  Shea's  Hippodrome. 
The  Metropolitan  will  be  devoted  exclu- 


"Cheering  Up  a  Cheer" 

Norma   Talmadge   in   her   First  National, 
"A  Daughter  of  Two  Worlds." 


sively  to  pictures.  George  L.  Rapp,  of 
Rapp  &  Company,  Chicago  architects,  who 
designed  the  State-Lake  Theatre  in  the 
Windy  City,  was  in  Buffalo  recently  and 
the  first  contract  for  steel  was  placed. 
Mr.  Rapp  is  now  building  forty  new  thea- 
tres throughout  the  country.  The  struc- 
ture will  have  a  roof  garden  seating  2,000 
persons,  while  the  theatre  proper  will 
have  a  capacity  of  4,000. 

Ariel  Incorporates. 

The  Ariel  Theatre  Amusement  Company, 
Inc.,  has  capitalized  in  Buffalo  at  $75,000. 
The  directors  are  J.  Geigand,  Joseph  and 
George  Schwartzott,  Paul  J.  Batt,  Alice 
P.  Kronenwetter  and  .  Daniel  W.  Keating. 
Pay    Tribute   to  Fox. 

Richard  C.  Fox,  manager  of  the  Buffalo 
branch  of  Famous  Players-Ijasky  for  the 
past  year,  who  leaves  soon  to  assume  his 
new  duties  as  sales  manager  in  the 
United  Kingdom  for  the  Fox  Film  Cor- 
poration, was  the  guest  of  honor  at  a 
banquet  given  in  the  Hotel  Statler  on 
Friday,  January  16,  by  the  Buffalo  Theat- 
rical Managers  Association  and  the  Buf- ' 
falo  Motion  Picture  Exchange  Managers 
Association. 

Rivoli  Opens  in  April. 

Buffalo's  new  motion  picture  theatre, 
the  Rivoli,  on  Broadway,  near  Sweet 
street,  will  open  in  April.  The  structure 
is  being  built  by  Joseph  Kozanowski,  and 
Harry  T.  Dixon,  of  the  Modern  Feature 
Film  Company  exchange,  in  West  Swan 
street,  will  be  the  manager.  The  new 
house  will  have  a  seating  capacity  of 
2,000.  A  large  symphony  orchestra  and 
organ  will  furnish  the  picture  accompani- 
ment and  the  policy  will  be  high-glass 
photoplays  exclusively.  The  cost  of  the 
structure  will  be  $200,000.  The  theatre 
will  be  of  brick  and  terra  cotta  construc- 
•tion.  The  opening  price  scale  will  be  17 
and  22  cents. 

Kelly  In  Buffalo. 

T.    "Paramount"   Kelly,   formerly  with 
Pathe  in  Pittsburgh  and  Detroit  and  with 
Famous  Players-Lasky  in  Cincinnati,  has 
joined  the  Buffalo  F.  P.-L.  sales  staff. 
Moritz   Succeeds  Fox. 

Allen  Moritz,  formerly  a  member  of  the 
sales  staff  of  the  Washington  offlce  of 
Famous  Players-Lasky,  has  been  ap- 
pointed manager  of  the  Buffalo  office,  suc- 
ceeding Richard  C.  Fox,  who  has  been 
named  sales  manager  in  the  United  King- 
dom for  Fox  Film  Corporation.  R.  E. 
Maclntyre,  special  representative,  is  tem- 
porarily in  charge. 

Zlnunermann  Is  III. 

F.  M.  Zimmermann,  sales  manager  of  the 
Gardiner  Syndicate,  47  West  Swan  street, 
Buffalo,  has  gone  to  Florida  for  a  month's 
rest.  He  recently  suffered  a  breakdown 
following  overwork  in  preparation  for  the 
incorporation  of  the  organization  under 
the  title  of  Gardiner  Pictures,  Inc.,  which 
will  take  effect  on  February  15.  L.  M. 
Bell,  formerly  connected  with  several 
theatres  as  artist,  has  joined  the  Gardiner 
publicity  staff.  T.  H.  Jefferies,  of  Indian- 
apolis, has  assumed  charge  of  the  sales 
and  promotion  department.  T.  R.  Gar- 
diner, general  manager,  announces  that 
"The  Lost  Battalion"  is  meeting  with  un- 
usual success  in  the  territory. 

Kirsch  Screens  Features. 

J.  F.  Kirsch,  manager  of  the  Buffalo 
office  of  Dooley  Exchange,  Inc.,  made  a 
tour  of  the  territory  last  week,  visiting 
the  home  office  in  Syracuse  and  screening 
several  features  in  Rochester,  among  them 
being  Al  Jennings  and  Neal  Hart  for 
W.  A.  Callahan  at  the  Regent  Theatre. 
Mr.  Kirsch  announces  that  the  "Lightning 
Bryce"  serial  is  now  being  shown  at  over 
thirty  theatres  in  Buffalo  and  surround- 
ing territory.  Mrs.  May  F.  Tenny,  former 
cashier  and  booker  at  the  Hallmark  ex- 
change, has  joined  the  local  Dooley  offlce 
in  a  similar  capacity. 


LIVK  IVISWS! 

AND   4    PAGE3S    OF  ITI 


748 


THE   MOVING   PICTURE  WORLD 


January  31,  1920 


Items  of  Interest  to  Exporters 


Glucksmann  Closes  Large  Contract 

with  Brock  of  Selznick  Pictures 


JACOBO  GLUCKSMANN  with  char- 
acteristic aggressiveness  has  done 
considerable  purchasing  during  the 
past  fortnight.  In  his  deal  with  Louis 
Brock,  export  manager  of  the  Selznick 
interests,  Mr.  Glucksmann  has  secured 
for  his  brother  Max  the  Argentinian, 
Uruguayan,  Paraguayan  and  Chilian 
rights  to  the  complete  Selznick  output 
for  1920,  the  complete  output  of  the  Na- 
tional Theatres  Pictures  (approximately 
twenty-six)  as  well  ai  of  the  1919  Select 
productions.  This  deal  entails  the  rights 
to  approximately  100  Selznick  produc- 
tions and  takes  its  place  as  one  of  the 
biggest  Latin  American  film  deals  to  be 
recorded. 

Furthermore  the  Pathe  contract  which 
the  house  of  Max  Glucksmann  has  al- 
ways enjoyed,  was  renewed  again  for 
1920.  In  addition  to  the  regular  terri- 
tory; the  rights  for  Bolivia,  Ecuador  and 
Peru  was  taken  up  as  well. 

In  addition  to  his  activities  for  the 
firm  of  Max  Glucksmann,  Jacobo  Glucks- 
mann has  also  bought  for  his  own  hand- 
ling, the  Latin  American  rights  to  the 
Leonce  Perret  Productions,  "The  ABC 
of  Love"  and  "Twin  Pawns,"  both  fea- 
turing Mae  Murray.  He  has  likewise 
secured  complete  exclusive  Latin  Ameri- 
can rights  to  "It  Happened  In  Paris." 
an  American  production  featuring  Mme. 
Yorka  under  the  direction  of  Sarah 
Bernhardt.  This  deal  followed  closely 
upon  the  heels  of  his  having  secured 
the  Latin  American  rights  from  the  Ex- 
port &  Import  Film  Company  to  "The 
Lost  City,"  the  great  animal  serial  fea- 
turing Juanita  Hansen. 

Mr.  Glucksmann  will  soon  be  joined 
by  his  brother  Max,  now  in  Europe,  who 
intends  to  stay_  several  weeks  in  this 
country  for  purposes  of  personal  ob- 
servation of  the  American  market. 


Omita  Making  Rounds. 

Though  in  New  York  barely  more  than 
two  weeks,  I.  Omita,  the  new  film  buy- 
er, who  arrived  from  Japan,  has  already 
met  the  majority  of  the  local  export 
membership.  Mr.  Omita  is  a  close  busi- 
ness friend  of  Tom  Cochrane  who  man- 
ages the  destinies  of  Universal  in  Nip- 
pon. The  latter  has  given  him  many 
letters  of  introduction  to  representatives 
in  the  industry  in  the  United  States. 
Indeed,  Mr.  Omita  uses  the  Universal 
oflfice  in  the  Mecca  building  as  his  base 
of  activity. 

His  mission  here  concerns  the  sup- 
plying of  a  chain  of  theatres  throughout 
Japan  with  American  film  and  accessor- 
ies, and  also  with  the  creation  of  a  man- 
ufacturing company  producing  Japanese 
stories  with  Japanese  casts  in  Japanese 
studios  run  along  American  lines  with 
American  equipments,  American  labora- 
tory standards  and  American  business 
methods.  In  the  near  future,  Mr.  Omita 
promises  to  expand  these  details  in  a 


special  interview.  He  is  stopping  at  the 
Hotel  Pennsylvania. 


Brockliss  Closes  Big  Contract. 

Exclusive  rights  for  Argentina,  Uru- 
guay and  Paraguay  rights  on  such  of  the 
1920  J.  Frank  Brockliss,  Inc.,  output  now- 
ready  have  been  sold  by  Sidney  J.  Gar- 
rett, president  of  the  well-known  export 
house  to  the  Argentina  E.xport  and  Im- 
port Company  of  which  J.  W.  Agusti  is 
the  head.  Incidentally,  this  represents 
one  of  the  big  film  deals  in  that  terri- 
tory, as  it  comprises  the  remaining 
seven  of  the  Great  Authors'  Series  of 
productions,  one  Zane  Grey,  three  Au- 
gustus Thomas,  four  Jack  London  and 
three  Louis  Joseph  Vance  productions. 

In  short,  these  comprise  all  the  pic- 
tures that  the  studios  working  on  Brock- 
liss pictures  have  turned  out  up  to  the 
present  time  and  which  had  not  already 
been  contracted  for. 

Mr.  Agusti  was  escorted  to  the  Leah 
Baird  studios,  Cliffside,  N.  J.,  where  the 
"Gibraltar"  productions  are  being  turned 
out  and  witnessed  the  taking  of  several 
scenes  of  the  Augustus  Thomas  produc- 
tion "Harvest  Moon."  J.  Frank  Brock- 
liss. Inf.,  is  announcing  the  deal  in  dis- 
play fashion  in  the  coming  issue  of 
Cine-Mundial. 


Olsen  to  Visit  America. 

John  Olsen,  probably  the  best  known 
producer,  distributor  and  manager 
throughout  three  Scandinavian  king- 
doms, leaves  Copenhagen  shortly  for  a 
visit  to  the  United  States.  He  is  due  in 
New  York  during  early  February.  A. 
Mattsson,  whose  film  buying  activities 
for  the  last  several  years  have  made 
him  one  of  the  best  known  buyers 
located  in  New  York,  is  partner  to  Mr. 
Olsen  in  the  Overseas  Trading  Corpora- 
tion, and  has  several  important  matters 
awaiting  the  arrival  of  Mr.  Olsen  for 
joint  decision. 


Fait  Arrives  From  Brazil. 

William  Fait,  Jr.,  one  of  David  P. 
Howells,  Inc.,  traveling  representatives, 
has  returned  after  a  lengthy  visit  to 
Brazil.  He  does  not  expect,  however, 
to  remain  long  in  New  York,  as  there 
are  matters  in  Mexico  necessitating  the 
presence  of  the  Howells  representative 
in  that  territory.  Mr.  Fait  made  a  very 
creditable  record  in  the  South  American 
republic  and  will  unquestionably  ex- 
perience similar  success  in  the  republic 
to  our  immediate  south. 


Danziger  on  Second  German  Voyage. 

A.  J.  Danziger.  one  of  the  early  pio- 
neers of  the  film  business  and  an  im- 
porter of  foreign-made  productions  as 
far  back  as  1911,  sails  on  February  7  for 
his  second  trip  to  Germany  since  the 


armistice.  Mr.  Danziger  insists  that  this 
trip  is  not  connected  with  films. 


Kunzler  Renews  Famous  Players 
Contract. 

Juan  Kunzler,  general  manager  of  the 
local  offices  of  Sociedad  General 
Cinematografica,  has  closed  again  with 
the  Famous  Players-Lasky  Corporation 
for  its  exclusive  representation  in  Ar- 
gentina, Uruguay,  Paraguay,  Chile,  as 
well  as  Spain  and  Portugal,  for  1920. 
The  deal  means  entire  consumption  of 
the  Zukor  organization's  productions,  in- 
cluding both  the  program  and  specials. 
Mr.  Kunzler  informs  us  that  this  trans- 
action with  Export  Manager  E.  E. 
Scahuer  represents  approximately  a 
million  dollars.  A  complete  and  detailed 
announcement  regarding  this  deal  is  ex- 
pected from  headquarters. 


Fox  Representative  Returning. 

Joseph  Ryan,  general  manager  of  the 
Fox  distributing  activities  throughout 
South  America,  is  due  for  a  visit  to  the 
home  office  the  coming  month.  He  is 
en  route  at  this  writing  and  already 
north  of  the  equator. 


Cambiasa  Enroute  to  New  York. 

Cinematographica  Sud-Americana,  the 
well-known  film  buying  house  for  Ar- 
gentina, Uruguay,  and  Paraguay,  and 
through  a  subsidiary  for  Chile,  Peru, 
Bolivia  and  Ecuador,  is  sending  a  new 
buyer  to  the  States,  in  the  person  of 
Sr.  S.  Cambiasa,  now  en  route  from 
Buenos  Aires.  It  will  be  recalled  that 
the  last  representative  that  this  com- 
pany had  in  New  York  was  Sr.  Jose 
Donati,  who  since  his  return  to  Argen- 
tina has  left  the  emply  of  Sud-Ameri- 
cana and  joined  Roberto  Natalini. 


Brink  Soon  to  Go  to  Europe. 

Peter  Brink  who,  in  addition  to  serv- 
ing W.  W.  Hodkinson  as  private  repre- 
sentative, also  handles  the  export  ac 
tivities  of  the  productions  for  which 
the  Hodkinson  corporation  controls  the 
foreign  rights,  will  leave  for  Europe 
soon  on  a  trip,  which  will  concern  it- 
self with  Hodkinson  export  matters. 


Luporini  Offering  Specials. 

The  Trans-Atlantic  Film  Corporation 
of  America,  one  of  the  new  Cibrario 
enterprises  of  which  Ferdinando  Lupo- 
rini is  export  manager,  is  now  not  only 
offering  a  series  of  Trans-Atlantic 
"girl"  comedies  but  is  also  just  about 
ready  to  begin  a  campaign  on  a  seven 
reel  feature  produced  by  the  same  firm. 
This  production  has  been  entitled  "The 
Empty  Triumph,"  a  story  of  interna- 
tional application,  featuring  Edmund 
Breese  and  Claire  Whitney.  The  Trans- 
Atlantic  Film  Corporation  has  just 
closed  with  a  comedian  of  international 
reputation  for  an  additional  series  of 
comedies. 


January  31,  1920 


THE    MOVING    PICTURE  WORLD 


749 


Lay  Off  Dog  Sled-Ice  Bound  Stuff 
an  Michigan  Peninsula  Says  Native 


(Editor's  Note:  Robert  W.  Service  might 
he  able  to  get  away  with  it,  but  we  doubt 
it.  Kipling  has  written  feeling  "snow" 
stuff — on  homeless  snows,  the  whine  of 
the  wind  along  the  snow,  the  creak  of 
snowshoes  on  the  crust,  a  lot  about  the 
grounding  berg  and  grinding  floe  but  we 
doubt  if  even  he  could  pull  a  single  line 
OB  dog  sled  trails  in  the  "Ice-bound  Upper 
Peninsula  of  Michigan." 

And  if  Service  or  Kipling  couldn't  get 
away  with  it,  what  chance  has  a  film 
salesman?  The  factor  blocking  any  idle 
"ice-bound"  reference  to  Upper  Michigan 
is  Dr.  F.  B.  Van  Nuys,  director  of  the 
social  service  department  of  the  Victoria 
Copper  Mining  Company,  and  manager  of 
the  Liberty  Theatre. 

Dr.  Van  Nuys  here  takes  keen  delight 
in  refuting  some  statements  made  by  A. 
C  Decker  in  a  story  pi/blished  in  our 
issue  of  January  3.  Mr.  Decker  was  selling 
film  in  Upper  Michigan  and  took  a  whirl 
at  the  Kipling  "snow  stuff."  It  looks  as 
if  the  makers  of  snow  scenics  had  better 
lay  off  Dr.  Van  Nuys's  territory.) 

Victoria,  "Ice-Bound  Upper 

Peninsula  of  Michigan." 

Jan.  8,  1920. 
Via    "Dog-Sled"    to    Moving  Picture 

World  : 

AN  adventurous  explorer,  one  A.  G. 
Decker,  gives  a  history  of  his  hav- 
ing found  an  undeveloped  terri- 
tory for  moving  pictures  in  the  Upper 
Peninsula  of  Michigan.  His  exploits 
are  recorded  on  page  68  of  your  issue 
of  January  3,  1920. 

In  some  ways  he  is  very  unfair  to  our 
country  and  in  others  he  gives  us  more 
than  our  just  dues.  That  we  may  be 
set  right  in  the  eyes  of  the  world,  one 
of  the  natives  submits  all  the  facts. 

Here's  the  De«cker  Log. 

Decker  says  he  came  up  here  and 
found  our  people  "crazy"  for  amuse- 
ment. That  he  needed  no  advertising, 
as  word  was  passed  "from  mouth  to 
mouth"  that  he  was  in  town  and  that 
the  natives  flocked  in  their  "dog  sleds" 
to  almost  break  their  necks  in  paying 
him.  $1  for  seats  till  the  chairs  were 
taken.  Seventy-five  cents  for  standing 
room  and  50  cents  for  a  chance  to 
squeeze  in. 

He  says  snow  falls  here  in  October 
and  from  that  time  until  the  last  of 
April  we  are  "ice-bound,"  with  no  train 
s'ervice  and  the  only  means  of  trans- 
portation is  by  sleds  drawn  by  dogs. 
He  says  it  took  three  weeks  for  a  letter 
to  get  out  of  here.  He  says  we  have 
never  had  anything  but  "tattered  and 
torn"  prints  which  the  distributors 
hoped  would  get  lost. 

In  justice  to  a  people  who  make  this 
God-forsaken  country  their  home,  let's 
get  down  to  brass  tacks.  We  will  take 
Victoria  as  a  fair  specimen  of  the  ham- 
lets in  which  our  people  live  and  die. 
We  have  some  three  hundred  men  and 
the-ir  families  here.  We  have  a  copper 
mine  here  with  a  pay  roll  of  some  $10,- 
000  monthly.  We  have  a  Community 
Hall  with  honest-to-goodness  "opery" 
seats  in  it  for  250  people,  and  we  have 
a  genuine  moving  picture  machine  run 


by  electricity — yes,  honest,  we  have 
electricity  here  winter  and  summer. 

We  have  a  children's  playground  with 
modern  equipment  which  cost  us  over 
$500.  We  have  a  fine  ice  rink  and  we 
get  the  ice  by  flooding  it  from  our 
own  water  works.  We  have  dances 
every  two  weeks  and  it  costs  us  about 
$60  for  the  music.  You  see  we  have 
to  have  one  dog  sled  to  haul  the  fiddles, 
one  to  haul  the  musicians,  one  to  haul 
meat  for  the  dogs,  for  the  darned  cusses 
won't  pull  unless  they  are  fed,  and  one 
sled  to  haul  firewood  to  keep  the  meat 
thawed  out. 

You  suggest  that  we  might  kill  wild 
animals  along  the  roadside  to  feed 
those  dogs?  Yes,  we  could  do  that,  but 
the  trouble  is  from  the  time  the  animal 
is  shot  till  his  hide  is  off  he  is  frozen 
so  stiflf  that  it  will  be  April  before  the 
carcass  is  thawed  out. 

Fur  Bags  for  Lecturers. 

We  have  a  regular  lecture  course 
with  noted  lecturers  once  every  two 
weeks.  (We  meet  them,  poke  them  in 
a  fur  sleeping  bag,  dump  'em  on  a  dog 
sled  and  haul  'em  in  and  most  of  them 
get  here  alive.)  We  have  a  regular 
athletic  meeting  once  a  week,  with 
wrestling,  boxing,  bag  punchin' — and, 
gee  whiz,  you  ought  to  have  seen  our 
boys  wade  into  that  bag  when  they 
read  the  Decker  exploits. 

In  1919  we  paid  one  distributor  $508 
for  pictures,  and  every  one  of  the 
prints  was  a  good  one.  Last  week  we 
contracted  for  six  at  a  cost  of  $20  a 
picture  and  at  the  same  showing  we  will 
have  a  two-reel  comedy,  a  one-reel 
news  and'  an  industrial,  and  we  will 
charge  our  people  25  cents,  with  kids 
10  cents,  and  we  will  make  a  little 
money  at  that. 

Polished  Floors,  Too. 

We  have  real  houses  with  bathrooms, 
furnaces,  and  we  all  have  polished  hard- 
wood floors,  for,  you  see,  we  get  so 
darned  used  to  sliding  around  with  the 
dog  sleds  that  during  the  months  we 
are  holed  in  by  being  "ice  bound"  we 
have  to  keep  in  practice  on  the  polished 
floors.  Our  men  make  good  money,  so 
what  the  devil  is  a  dollar  when  Mr. 
Decker  shows  up?  Well,  that's  how  we 
are  fixed  in  Victoria  for  amusement 
and  I  haven't  mentioned  the  children's 
entertainments,  the  card  clubs,  the  night 
school,  etc.,  and  a  dozen  more  things. 
And,  of  course,  we  have  the  fun  of  dog 
sleddin'. 

Calumet,  a  village  of  40,000  frozen 
poor  cusses,  Houghton  and  Hancock, 
with  20,000  more,  Marquette  with  as 
many  more  and  hundreds  of  other  ham- 
lets, each  have  as  much  doing  as  we 
do,  for  you  see  we  make  lots  of  money 
up  here  and  we  are  "crazy"  for  amuse- 
ment. By  all  the  gods,  I  have  it,  this 
man  Decker  must  have  had  his  show  at 
Newberry,  for  over  there  nearly  every- 
one is  crazy  as  a  bat.  We  have  a  mod- 
ern insane  institution  over  there,  you 
know. 

We  have  up  here  the  Michigan  Col- 
lege of  Mines,  one  of  the  greatest  of 


all  scientific  institutions,  whose  presi- 
dent, was  one  of,  if  the  not  the  great- 
est, scientists  who  gave  his  services  to 
the  Government  during  the  war. 

Mr.  Decker  did  not  do  us  exact  jus- 
tice in  saying  it  took  three  weeks  to 
get  a  letter  out  of  here.  We  all  take 
the  following  morning  exercise  up  here: 
"Assume  sitting  position,  sway  back  and 
forward  and  concentrate  on  the  mail 
service  until  we  froth  at  the  mouth." 
The  facts  are  we  have  three  solid  ves- 
tibule trains  in  and  out  of  here  for 
Chicago  every  day  and  haven't  missed 
a  day  for  thirty  years,  winter  and  sum- 
mer, but  that  doesn't  mean  our  letters 
get  out,  so  this  man  Decker  probably 
told  one  truth  in  his  article. 

Finally,  and  seriously,  we  have  sev- 
eral hundred  thousand  of  as  contented 
a  people,  as  prosperous  a  people,  as  in- 
telligent a  people,  as  may  be  found 
anywhere.  We  have  modern  homes  and 
we  see  the  very  best  pictures  money 
can  buy.  If  Mr.  Decker  comes  back 
here  next  summer — he  was  over  here 
and  tried  to  sell  us  his  picture— if  he 
ever  comes  back,  I  hope  he  will  come 
and  see  us  at  our  athletics  and  watch 
us — punch  the  bag. 

SOCIAL  SERVICE  DEPT.. 
Victoria  Copper  Mining  Co. 

Victoria,  Mich. 


Marquette  Paper  Adds  to  "Kid." 

Since  the  above  was  put  in  type  we 
have  received  from  E.  J.  Butler,  manager 
of  the  Ishpeming  and  Butler  theatres, 
Ishpeming,  Mich.,  a  clipping  from  the 
Marquette  Daily  Mining  Journal  of 
January  17  on  the  subject  of  Mr.  Deck- 
er's "Eskimo"  story.  Both  the  Daily 
Journal  and  Mr.  Butler  disagreed  with 
Mr.  Decker  and  we  are  sorry  that  space 
does  not  permit  us  to  print  the  story, 
which  was  headed,  "This  Man  Is  En- 
titled to  the  'Medal'  for  Informing  the 
World  About  Cloverland." 


"The  Mail  Man  Agzan." 

liife    and    letters    of    Pauline  Frederick, 
Goldwyn   star — mostly  letters. 


jianssrr  BB 


J'Urg^r  With  Triamg/e  CsmpleUd, 

Vniied  Prmmgs  EaHy  Releases 


If.- 
■5'- 


T 


Of 


M  Crc 


-6—  

mt  mi  • 

He  rcccMi? 
tow  •£  tfc'^ 


be  has  W« 

cbargc  fro-r  'he  L  - 
Arntkm  Sem'ce. 

Mx,  McadcUom'i  ici.-i.i.c.i 
cbieir  xoafiaed  to  the  sales 
t  objects. 


n  Star*. 


MM  %WmiA\  Muff  V  ^  ^'ur* 


•bet 


Oar  rmneert  write  fmrlj  amd  htmtM) 
of  thr  fro4uctKnu  they  see  mt 
duneimts.  The  reviemt  mre 
alone  at  *  gfide  to  the  picture 
but  are  higkly  desirMe  ss  press  notices  for 
doUj  papers— 4o  go  with  advertising  mad 
kelp  in  getting  the  worth  of  jowr  momoy. 


January  31,  1920 


THE   MOVING   PICTURE  WORLD 


751 


Ruth  Dwyer  Is  Signed. 

George  H.  Callaghan  has  signed  Ruth 
Dwyer  with  Frank  G.  Hall  and  Ascher's 
Enterprises,  Inc.,  to  appear  as  leading 
woman  for  Benny  Leonard  in  the  serial, 
"The  Evil  Eye,"  now  under  production 
under  the  direction  of  J.  Gordon  Cooper, 
with  Glenn  Kunkel  assisting. 

Miss  Dwyer  was  last  seen  in  the  lead- 
ing ingenue  role  in  the  serial,  "The 
Lurking  Peril,"  co-starring  Anne  Luther 
and  George  Larkin. 


Gillen  Originates  Unique  Scheme 

To  Determine  His  Booking  Policy 


Goldwyn  Buys  Unpublished 
Ben  Ames  Williams'  Story 

BEN  AMES  WILLIAMS,  whose  en- 
grossing stories  are  a  prominent 
feature  of  the  Saturday  Evening 
Post,  is  becoming  a  regular  contributor 
to  the  Goldwyn  Pictures  Corporation 
program.  His  "Jubilo,"  starring  the  in- 
imitable Will  Rogers,  is  one  of  the  out- 
standing screen  successes  of  the  season; 
motion  picture  rights  to  "The  Great 
Accident"  serial  publication  of  which 
was  recently  completed,  have  been  se- 
cured by  Goldwyn,  and  now  comes  the 
announcement  of  the  purchase  by  the 
same  company  of  another  Williams' 
story,  as  yet  unpublished.  It  carries  the 
attractive  title  of  "The  Man  Who  Had 
Everything." 

The  picture  possibilities  offered  in  the 
plot  appeared  so  exceptional  that  no 
time  was  lost  in  closing  arrangements 
with  th?  author  for  the  screen  produc- 
tion. This  is  one  of  the  few  times  that 
the  work  of  a  well-known  writer  has 
bee  secured  by  a  picture  producer  in  ad- 
vance of  its  publication. 

"The  Man  Who  Had  Everything"  has 
a  modern  New  York  setting  with  the 
conflict  arising  between  a  millionaire 
financier  and  his  son,  who  is  famous 
along  Broadway  for  his  wild  extrava- 
gances. A  bego-ar's  curse,  "May  you  al- 
ways have  everything  you  want,"  ap- 
peals to  the  financier  as  a  possible  means 
of  bringing  the  wild  youth  to  his  senses. 
Henceforth,  the  son  is  surfeited  with 
everything  he  wants,  even  to  the  com- 
panionship of  the  designing  chorus  girl 
who  previously  had  been  just  beyond 
his  reach.  The  inevitable  reaction  sends 
the  boy  to  work  for  the  first  time  in  his 
life. 


Theatre  Doubles  Booking. 

Commencing  with  the  eighth  episode, 
the  Ben  Ali  Theatre  of  Lexington,  Ky.. 
increased  the  booking  on  "Bound  and 
Gagged,"  the  Pathe  serial  of  which 
GeOrge  Brackett  Seitz  is  author  and 
star,  from  one  to  two  day  stands  each 
week. 

On  the  day  the  eighth  episode  of 
"Bound  and  Gagged"  was  shown,  the 
management  wired  the  Pathe  exchange 
requesting  permission  to  hold  the  pic- 
ture over  for  the  following  day  and  a 
new  contract  calling  for  two-day  show- 
ings for  the  remainder  of  the  serial, 
stating  that  the  theatre  had  doubled  its 
patronage  with  the  attraction.  • 


Enthuses  Over  "Woman  God  Sent." 

Larry  Trimble,  who  is  directing  "The 
\yoman  God  Sent,"  a  Selznick  produc- 
tion, has  become  enthusiastic  over  the 
picture  and  has  declared  he  expects  it 
to  be  among  the  best  he  has  turned  out. 
Zena  Keefe  is  a  member  of  the  cast, 
and  the  picture  is  being  made  in  the 
Selznick  Eastern  studios. 


AS  unusual  a  plan  as  has  ever  been 
used  in  deciding  upon  a  booking 
policy  has  been  disclosed  by  W.  A. 
Gillen,  recently  appointed  manager  of 
the  New  Strand  Theatre,  at  Bingham- 
ton,  N.  Y.  The  theatre,  which  will  not 
be  completed  until  the  latter  part  of 
February  and  which  will  probably  be 
opened  the  first  week  in  March,  will  be 
undoubtedly  the  largest  in  Binghamton, 
and  for  the  past  several  weeks  Mr.  Gil- 
len and  the  house  staff  have  been  en- 
gaged in  reaching  a  decision  as  to  the 
booking  policy. 

The  latter  part  of  November  Mr.  Gil- 
len procured  the  advertising  and  ex- 
ploitation material  of  all  December  re- 
leases of  the  largest  producers  and 
distributors.  These  he  turned  over  to 
the  publicity  and  advertising  men  of  the 
New  Strand  with  instructions  to  pre- 
pare publicity  and  advertising  on  the 
same  careful  basis  they  would  if  the 
production  was  to  actually  be  run  at 
the  New  Strand.  From  the  various  ex- 
changes he  procured  dates  when  these 
pictures  would  be  shown  in  various  parts 
of  upper  New  York  State. 

Formed  Judging  Party. 

During  the  month  Mr.  Gillen  traveled 
all  over  the  state  in  order  to  aee  every 
one  of  the  productions  in  a  first-run 
house.  With  him,  he  took  his  stage  di- 
rector, his  orchestra  leader  and  four 
other  people,  whom  he  called  impres- 
sionists. He  studied  the  pictures  from 
the  viewpoint  of  a  house  manager,  and 
the  other  two  house  employes  from  their 
particular  ends.  Of  the  impressionists, 
two  were  there  merely  to  judge  the 
production  from  their  own  standpoints 
and  the  other  two  to  report  the  im- 
pressions which  a  picture  made  on  the 
audience,  one  observing  the  interest 
shown  by  the  male  patrons  and  the 
other  the  effect  it  had  upon  the  women. 

Judgment  was  then  pronounced  upon 
the  productions  according  to  army  test 


researches.  As  an  arbitrary  standard 
for  the  grading  of  the  productions, 
Mary  Pickford  in  "The  Hoodlum"  had 
been  selected  as  portraying  as  many 
emotions  as  posible  and  was  graded  100 
per  cent,  in  all  departments.  Mr.  Gil- 
len's  observation  staff  was  required  to 
grade  each  production  which  was  in- 
cluded in  the  test  according  to  this 
standard,  by  marking  it  acording  to 
the  percentage  they  thought  it  was  en- 
titled to,  on  the  basis  that  "The  Hood- 
lum" represented  100  per  cent. 

System  of  Grading. 

Thus,  if  the  musical  director  had  the 
opinion  that  the  production  allowed 
the  same  grade  of  musical  exploitation 
he  graded  it  100  per  cent.;  if  more  pos- 
sibilities existed  he  graded  it  above  100, 
or  less  he  graded  it  below.  The  impres- 
sionists and  the  stage  director,  as  well 
as  Mr.  Gillen  himself,  also  graded  the 
productions  from  their  particular  stand- 
point. These  gradings  constituted  four- 
fifths  of  the  final  ratings,  the  other 
fifth  being  taken  from  the  advertising 
and  publicitj-  exploitation  prepared  by 
the  house  staff. 

While  Mr.  Gillen  made  known  that 
this  method  had  been  emplo3'ed  in  ar- 
riving at  a  decision  of  a  booking  policy, 
he  did  not  give  the  standings  received 
by  the  various  productions  tested,  in 
announcing  that  the  bookings  at  the 
New  Strand  had  been  awarded  to  the 
First  National  Exhibitors  Circuit. 


Cast  Is   Named  for  "Blind  Youth." 

According  to  a  National  Pictures  an- 
nouncement "Blind  Youth"  is  to  be  one 
of  the  largest  productions  of  the  year. 
The  more  important  members  of  the 
cast  as  announced  are  Walter  McGrail, 
Beatrice  Joy,  Leo  White,  Ora  Carew, 
Joe  Swickard,  Clara  Horton,  Colin  Ken- 
ny and  Claire  McDowell. 

Ted  Sloman  will  direct  this  new  pro- 
duction which  has  just  been  started  at 
the  Selznick  West  Coast  studios. 


Technique  of  Driving  into  One's  Affections 

Illustrated   by   Doris   Pawn,   Goldwyn   leading   woman,   shown  here 
in  a  great  "winter  drive." 


750 


THE    MOVING    PICTURE  WORLD 


January  31,  1920 


Merger  With  Triangle  Completed, 

United  Promises  Early  Releases 


THE  delay  in  the  release  of  a  num- 
ber of  important  productions-  han- 
dled \>y  the  United  Picture  Pro- 
ductions Corporation,  which  was  due  to 
the  variety  of  details  attending  the 
taking  over  of  all  Triangle  exchanges 
and  the  releasing  right  to  all  Triangle 
pictures,  is  now  at  an  end  and  these 
features  will  be  released  immediately, 
President  J.  A.  Berst  of  United  prom- 
ises the  trade. 

"Pending  the  settlement  of  negotia- 
tions," said  Mr.  Berst,  "we  deemed  it  ad- 
visable to  delay  the  release  of  a  number 
of  productions.  These  include  the  elab- 
orate six-part  production  of  'The  Corsi- 
can  Brothers,'  the  filmization  of  Alexan- 
dre Dumas'  story,  in  which  Dustin  Far- 
num  stars;  'The  Eternal  Mother,'  a  mod- 
ern society  drama  starring  Florence 
Reed;  'Women  Men  Forget,'  a  six-part 
production  directed  by  John  M.  Stahl 
and  starring  Mollie  King;  the  Cuckoo 
Comedies  now  being  produced  in  Flor- 
ida with  Bobby  Burns  and  Jobyna  Ral- 
ston in  the  leading  roles,  and  the  two- 
reel  comedies  being  made  by  Cisset  Fitz- 
gerald, the  'girl  who  made  the  wink 
famous.'  All  of  these  will  now  be  re- 
leased without  delay." 

Better  Service,  Bigger  Saving. 

Announcement  of  the  deal,  involving, 
it  is  said,  in  excess  of  $2,000,000,  was 
made  by  President  Berst  and  confirmed 
by  P.  L.  Waters,  president  of  Triangle. 

"I  am  very  much  gratified  with  the  ar- 
rangement we  have  just  made."  stated 
Mr.  Berst.  "Assuming  control  of  the 
Triangle  exchanges  will  enable  us  to 
deal  directly  with  the  3,200  theat  res  that 
we  serve.  Not  only  will  it  enable  us  to 
give  better  service  than  was  possible 
under  the  present  method  of  operation, 
but  we  will  be  able  to  effect  considerable 
saving  which  will  go  into  more  and  bet- 
ter productions. 

"Under   the   terms   of  our  arrange- 


ment, we  will  control  the  distributing 
rights  to  all  of  the  famous  Triangle  pic- 
tures, including  the  Griffith  and  Ince 
productions  starring  William  S.  Hart, 
Douglas  Fairbanks,  Frank  Keenan, 
Norma  and  Constance  Talmadge,  the 
Gish  sisters,  Dorothy  Dalton,  Louise 
Glaum,  Charles  Ray  and  Olive  Thomas 
and  the  famous  Mack  Sennett  Keystone 
Comedies. 

Good   Distribution  Facilities. 

"This  arrangement  will  be  a  direct 
benefit  to  every  exhibitor  member  of  the 
United  Picture  Theatres.  The  present 
revenue  from  Triangle  pictures,  with  the 
additional  revenue  that  will  be  made 
possible  through  greatly  increased 
bookings  that  will  result,  will  enable  us 
to  operate  economically  and  efficiently. 
Up  to  the  present  time,  United  has  been 
handicapped  by  the  lack  of  proper  dis- 
tribution facilities.  The  control  of  the 
Triangle  exchanges  gives  us  our  own 
distributing  organization. 

In  all,. there  are  eighteen  Triangle  ex- 
changes, of  which  United  will  assume 
control.  They  are  in  Boston,  Buffalo, 
Chicago,  Cincinnati,  Cleveland,  Denver, 
Los  Angeles,  Minneapolis,  New  York, 
Philadelphia,  Pittsburgh,  San  Francisco, 
Seattle,  Detroit,  Salt  Lake  City,  Wash- 
ington, New  Haven  and  Milwaukee.  New 
United  exchanges  will  be  organized  im- 
mediately in  .''itlanta,  St.  Louis,  Kansas 
City  and  Dallas,  the  company  already 
operating  an  exchange  in  Omaha,  and 
thus  completing  the  organization. 

The  United  selling  force  will  be  com- 
bined with  that  of  Triangle,  thereby 
reaching  the  maximum  of  efficiency.  C. 
A.  Smith,  general  manager  of  exchanges 
for  Triangle,  will  continue  in  the  same 
position  for  United.  Wherevef  possible, 
the  Triangle  force  will  be  kept  and 
consolidated  with  that  of  United. 


From  United,  through  President  J.  A. 
Berst,  comes  two  announcements  of 
more  than  usual  importance.  These  con- 
cern the  deals  which  were  mentioned  as 
pending  when  the  news  of  United's 
assuming  control  of  the  Triangle  ex- 
changes was  given  out. 

Mr.  Berst  and  Frank  Hall,  president 
of  the  Hallmark  Pictures  Corporation, 
have  just  signed  contracts  whereby 
United  will  handle  the  distribution  of 
the  Hallmark  pictures  through  the  new 
United  exchanges  (formerly  Triangle), 
beginning  on  January  18. 

In  addition  to  this  Mr.  Berst  an- 
nounces that  a  deal  has  just  been  closed 
with  the  S.  A.  Lynch  Enterprises  by 
which  United  takes  over  the  exchanges 
of  that  organization  in  Atlanta,  New 
Orleans,  Dallas,  Kansas  City,  Omaha  and 
St.  Louis,  thus  making  United  a  power- 
ful distributing  company,  with  ex- 
changes covering  all  the  important  terri- 
tories of  the  country. 

The  deal  with  the  Hallmark  company 
was  closed  late  last  week,  and  the 
arrangement  covers  the  distribution  of 
the  Hallmark  pictures,  which  means 
that  United  will  handle  a  very  excellent 
line  of  productions  and  in  the  future 
serve  all  the  exhibitors  who  book  the 
Hallmark  pictures. 

Review  Board  Gives  High 

Praise  to  "Pollyanna" 

THE  National  Board  of  Review  of 
Motion  Pictures  were  so  enthu- 
siastic over  Mary  Pickford's  new- 
est production,  "Pollyanna,"  that  they 
issued  a  special  report  on  the  picture 
in  which  they  not  only  give  it  the 
highest  possible  rating,  but  in  addition 
declare  it  to  be  the  best  picture  that 
Miss  Pickford  has  ever  made.  "Polly- 
anna"  was  released  on  January  18  and  is 
the  first  production  Miss  Pickford  has 
made  for  the  "Big  Four." 

"Miss  Pickford  never  did  anything 
better,"  is  the  special  comment  of  the 
Poard  of  Review.  She  is  indeed  the 
ideal  "glad  girl,"  radiating  happiness  and 
good  cheer;  her  gladsome  characteriza- 
tion puts  real  or  fancied  troubles  to 
flight,  and  her  sunny  philosophy  al- 
ways finds  something  to  be  glad  about, 
something  that  might  have  been  worse, 
no  matter  what  her  trials  or  tribulations 
may  be. 


Mendelson  Joins  Circuit  Exchange. 

James  L.  Mendelson  was  recently  ap- 
pointed to  specialize  in  the  sales  of 
short  subjects  for  First  National  Ex- 
change, Inc.,  New  York.  Mr.  Mendelson 
is  one  of  the  best  known  young  men 
among  the  exchanges  of  the  country. 
He  recently  completed  an  eight  months' 
tour  of  the  most  important  exchanges 
throughout  the  United  States  for  the 
Bulls  Eye  Film  Corporation  with  which 
he  has  been  associated  since  his  dis- 
charge from  the  United  States  Naval 
Aviation  Service. 

Mr.  Mendelson's  activities  will  be 
chiefly  confined  to  the  sales  of  short 
subjects. 


Our  reviewers  write  fairly  and  honestly 
of  the  productions  they  see  at  advance 
showings.  The  reviews  are  valuable  not 
alone  as  a  guide  to  the  picture  showman, 
but  are  highly  desirable  as  press  notices  for 
daily  papers — to  go  with  advertising  and 
help  in  getting  the  worth  of  your  money. 


January  31,  1920 


THE   MOVING   PICTURE  WORLD 


751 


Ruth  Dwyer  Is  Signed. 

George  H.  Callaghan  has  signed  Ruth 
Dwyer  with  Frank  G.  Hall  and  Ascher's 
Enterprises,  Inc.,  to  appear  as  leading 
woman  for  Benny  Leonard  in  the  serial, 
"The  Evil  Eye,"  now  under  production 
under  the  direction  of  J.  Gordon  Cooper, 
with  Glenn  Kunkel  assisting. 

Miss  Dwyer  was  last  seen  in  the  lead- 
ing ingenue  role  in  the  serial,  "The 
Lurking  Peril,"  co-starring  Anne  Luther 
and  George  Larkin. 


Gillen  Originates  Unique  Scheme 

To  Determine  His  Booking  Policy 


Goldwyn  Buys  Unpublished 
Ben  Ames  Williams'  Story 

BEN  AMES  WILLIAMS,  whose  en- 
grossing stories  are  a  prominent 
feature  of  the  Saturday  Evening 
Post,  is  becoming  a  regular  contributor 
to  the  Goldwyn  Pictures  Corporation 
program.  His  "Jubilo,"  starring  the  in- 
imitable Will  Rogers,  is  one  of  the  out- 
standing screen  successes  of  the  season; 
motion  picture  rights  to  "The  Great 
Accident"  serial  publication  of  which 
was  recently  completed,  have  been  se- 
cured by  Goldwyn,  and  now  comes  the 
announcement  of  the  purchase  by  the 
same  company  of  another  Williams' 
story,  as  yet  unpublished.  It  carries  the 
attractive  title  of  "The  Man  Who  Had 
Everything." 

The  picture  possibilities  ofJered  in  the 
plot  appeared  so  exceptional  that  no 
time  was  lost  in  closing  arrangements 
with  the  author  for  the  screen  produc- 
tion. This  is  one  of  the  few  times  that 
the  work  of  a  well-known  writer  has 
bee  secured  by  a  picture  producer  in  ad- 
vance of  its  publication. 

"The  Man  Who  Had  Everything"  has 
a  modern  New  York  setting  with  the 
conflict  arising  between  a  millionaire 
financier  and  his  son,  who  is  famous 
along  Broadway  for  his  wild  extrava- 
gances. A  bego-ar's  curse,  "May  you  al- 
ways have  everything  you  want,"  ap- 
peals to  the  financier  as  a  possible  means 
of  bringing  the  wild  youth  to  his  senses. 
Henceforth,  the  son  is  surfeited  with 
everything  he  wants,  even  to  the  com- 
panionship of  the  designing  chorus  girl 
who  previously  had  been  just  beyond 
his  reach.  The  inevitable  reaction  sends 
the  boy  to  work  for  the  first  time  in  his 
life. 


Theatre  Doubles  Booking. 

Commencing  with  the  eighth  episode, 
the  Ben  Ali  Theatre  of  Lexington,  Ky., 
increased  the  booking  on  "Bound  and 
Gagged,"  the  Pathe  serial  of  which 
George  Brackett  Seitz  is  author  and 
star,  from  one  to  two  day  stands  each 
week. 

'On  the  day  the  eighth  episode  of 
"Bound  and  Gagged"  was  shown,  the 
management  wired  the  Pathe  exchange 
requesting  permission  to  hold  the  pic- 
ture over  for  the  following  day  and  a 
new  contract  calling  for  two-day  show- 
ings for  the  remainder  of  the  serial, 
stating  that  the  theatre  had  doubled  its 
patronage  with  the  attraction.  • 


Enthuses  Over  "Woman  God  Sent." 

Larry  Trimble,  who  is  directing  "The 
Woman  God  Sent,"  a  Selznick  produc- 
tion, has  become  enthusiastic  over  the 
picture  and  has  declared  he  expects  it 
to  be  among  the  best  he  has  turned  out. 
Zena  Keefe  is  a  member  of  the  cast, 
and  the  picture  is  being  made  in  the 
Selznick  Eastern  studios. 


AS  unusual  a  plan  as  has  ever  been 
used  in  deciding  upon  a  booking 
policy  has  been  disclosed  by  W.  A. 
Gillen,  recently  appointed  manager  of' 
the  New  Strand  Theatre,  at  Bingham- 
ton,  N.  Y.  The  theatre,  which  will  not 
be  completed  until  the  latter  part  of 
February  and  which  will  probably  be 
opened  the  first  week  in  March,  will  be 
undoubtedly  the  largest  in  Binghamton, 
and  for  the  past  several  weeks  Mr.  Gil- 
len and  the  house  staff  have  been  en- 
gaged in  reaching  a  decision  as  to  the 
booking  policy. 

The  latter  part  of  November  Mr.  Gil- 
len procured  the  advertising  and  ex- 
ploitation material  of  all  December  re- 
leases of  the  largest  producers  and 
distributors.  These  he  turned  over  to 
the  publicity  and  advertising  men  of  the 
New  Strand  with  instructions  to  pre- 
pare publicity  and  advertising  on  the 
same  careful  basis  they  would  if  the 
production  was  to  actually  be  run  at 
the  New  Strand.  From  the  various  ex- 
changes he  procured  dates  when  these 
pictures  would  be  shown  in  various  parts 
of  upper  New  York  State. 

Formed  Judging  Party. 

During  the  month  Mr.  Gillen  traveled 
all  over  the  state  in  order  to  nee  every 
one  of  the  productions  in  a  first-run 
house.  With  him,  he  took  his  stage  di- 
rector, his  orchestra;  leader  and  four 
other  people,  whom  he  called  impres- 
sionists. He  studied  the  pictures  from 
the  viewpoint  of  a  house  manager,  and 
the  other  two  house  employes  from  their 
particular  ends.  Of  the  impressionists, 
two  were  there  merely  to  judge  the 
production  from  their  own  standpoints 
and  the  other  two  to  report  the  im- 
pressions which  a  picture  made  on  the 
audience,  one  observing  the  interest 
shown  by  the  male  patrons  and  the 
other  the  effect  it  had  upon  the  women. 

Judgment  was  then  pronounced  upon 
the  productions  according  to  army  test 


researches.  As  an  arbitrary  standard 
for  the  grading  of  the  productions, 
Mary  Pickford  in  "The  Hoodlum"  had 
been  selected  as  portraying  as  many 
emotions  as  posible  and  was  graded  100 
per  cent,  in  all  departments.  Mr.  Gil- 
len's  observation  staff  was  required  to 
grade  each  production  which  was  in- 
cluded in  the  test  according  to  this 
standard,  by  marking  it  acording  to 
the  percentage  they  thought  it  was  en- 
titled to,  on  the  basis  that  "The  Hood- 
lum" represented  100  per  cent. 

System  of  Grading. 

Thus,  if  the  musical  director  had  the 
opinion  that  the  production  allowed 
the  same  grade  of  musical  exploitation 
he  graded  it  100  per  cent.;  if  more  pos- 
sibilities existed  he  graded  it  above  100, 
or  less  he  graded  it  below.  The  impres- 
sionists and  the  stage  director,  as  well 
as  Mr.  Gillen  himself,  also  graded  the 
productions  from  their  particular  stand- 
point. These  gradings  constituted  four- 
fifths  of  the  final  ratings,  the  other 
fifth  being  taken  from  the  advertising 
and  publicity  exploitation  prepared  by 
the  house  staff. 

While  Mr.  Gillen  made  known  that 
this  method  had  been  employed  in  ar- 
riving at  a  decision  of  a  booking  policy, 
he  did  not  give  the  standings  received 
by  the  various  productions  tested,  in 
announcing  that  the  bookings  at  the 
New  Strand  had  been  awarded  to  the 
First  National  Exhibitors  Circuit. 


Cast  Is  Named  for  "Blind  Youth." 

According  to  a  National  Pictures  an- 
nouncement "Blind  Youth"  is  to  be  one 
of  the  largest  productions  of  the  year. 
The  more  important  members  of  the 
cast  as  announced  are  Walter  McGrail, 
Beatrice  Joy,  Leo  White,  Ora  Carew, 
Joe  Swickard,  Clara  Horton,  Colin  Ken- 
ny and  Claire  McDowell. 

Ted  Sloman  will  direct  this  new  pro- 
duction which  has  just  been  started  at 
the  Selznick  West  Coast  studios. 


Technique  of  Driving  into  One's  Affections 

Illustrated   by   Doris   Pawn,   Goldwyn   leading   woman,   shown  here 
In  a  great  "winter  drive." 


•HE 


January  31,  1920 


THE    MOVING   PICTURE  WORLD 


753 


Myron  Selznick  Back  from  Trip. 

;  Myron  Selznick,  of  Selznick  Pictures, 
j  eturned  last  week  from  a  visit  to  the 
l-oad  show  production  of  "Bucking  the 
ITiger,"  a  Selznick  Enterprises  legitimate 
venture  which  is  being  put  in  shape 
for  Broadway  presentation. 

Mr.  Selznick  expressed  himself  as 
deeply  impressed  with  the  play,  and  is 
convinced  it  will  make  an  excellent  pro- 
duction. It  is  probable  that  Owen 
Moore  will  star. 


Sol  Lesser  Well  Under  Way 

With  George  Beban's  Production 


Hodkinson  Pictures  Get 

Big  Run  in  Indianapolis 

BENJAMIN  B.  HAMPTON'S  first 
Zane  Grey  production,  "Desert 
Gold"  is  the  all-week  headliner  at 
S.  Barrett  McCormick's  Mister  Smith 
Theatre,  Indianapolis,  this  week,  and  a 
short  distance  away  J.  Warren  Kerrigan 
in  "Live  Sparks"  is  the  all-week  attrac- 
tion at  the  Barton  &  Olson  Colonial, 
thereby  giving  the  Hodkinson  distrib- 
uted product  fifty  per  cent,  of  the  full 
week  stand  playing  time  in  Indiana's 
biggest  city. 

Both  of  these  big  Indianapolis  exhib- 
itors are  devoting  more  and  more  at- 
tention to  the  quality  and  the  power  of 
their  newspaper  advertising  and  both 
Mr.  Hampton  and  Robert  Brunton,  pro- 
ducers, have  benefited  by  the  energy 
and  force  marshalled  behind  their  at- 
tractions by  rival  exhibitors  who  watch 
each  other's  every  move. 

In  addition,  Mr.  McCormick  has  book- 
ed "The  Lone  Wolf's  Daughter"  for  the 
following  week  at  Mister  Smith's  Thea- 
tre, his  new  showplace.  The  booking 
and  playing  of  these  three  attractions 
by  the  Hodkinson  Indianapolis  office  is  a 
splendid  indication  of  the  receptive  stage 
of  big  exhibitor  minds  toward  fine  prod- 
uct independently  distributed. 


Showmen  Inquire  of  Future 
Blanche  Sweet  Productions 

IT  has  been  decided  to  create  for 
Blanche  Sweet  a  series  of  master 
productions,  which  will  give  full  play 
to  the  dramatic  power  of  the  actress. 
Under  the  direction  of  Jesse  D.  Hamp- 
ton the  order  has  gone  out  that  no  ex- 
pense will  be  spared  and  that  no  time 
limit  shall  be  placed  on  the  making  of 
her  pictures. 

Early  reports  from  Pathe  branch 
managers  and  from  exhibitors  are  cou- 
pled with  queries  as  to  the  future 
Blanche  Sweet  specials,  and  this  is 
taken  to  mean  that  exhibitors  see  the* 
star  Value  of  Miss  Sweet  and  are  anx- 
ious to  take  advantage  of  the  record 
her   pictures   have   been  creating. 

The  third  picture  of  the  series  is  "The 
Deadlier  Sex,"  written  by  Bayard  Veil- 
ler.  This  production  gets  away  from 
the  heavy  dramatic  effects  of  the  pre- 
vious work  of  Mr.  Veiller. 


SOL  LESSER  is  taking  time  from  his 
many  other  film  activities  to.  give 
personal  attention  to  the  details 
of  production  and  planning  promotion 
for  George  Beban's  appearance  in  "One 
Man  in  a  Million."  This  feature  should, 
in  all  human  reasoning,  give  Beban  the 
best  opportunity  of  his  screen  career — 
for  Beban  wrote  it  himself,  for  himself. 

There  will  be  a  series  of  six  pictures, 
exploiting  Beban  in  the  character-  he 
has  been  identified  with  on  stage  and 
screen — the  human  and  sentimental 
Italian  peasant.  "One  in  a  Million,"  the 
first  of  the  lot,  is  now  in  process  of 
completion  at  Los  Angeles. 

Mr.  Lesser's  first  venture  in  the  pro- 
ducing field  is  likely  to  be  carried  for- 
ward with  the  same  force  and  enterprise 
Lesser  has  shown  in  promoting  other 
firm's  attractions  on  state  rights  lines. 
The  Californian  has  widened  his  field 
until  it  includes  all  of  North  America, 
and  his  "headquarters"  are  points  of  mi- 
gration for  Lesser  between  the  Coast 
and  New  York  city. 

Beban   Supervises  Direction. 

Offices  here  and  in  Los  Angeles  and 
San  Francisco,  with  a  studio  now  build- 
ing in  Los  Angeles;  branches  in  Chicago, 
Kansas  City  and  other  justly  celebrated 
"key  cities"  gives  Lesser  a  distributing 
advantage  that  he  will  put  behind  Be- 
ban's appearances  in  "One  in  a  Million" 
— as  a  Lesser-owned  attraction.  THe  Be- 
ban film  will  probably  be  state-righted 
along  with  Lesser's  other  interests. 

John  McDermott,  under  Mr.  Beban's 
guidance,  is  directing  the  new  presenta- 
tion. One  of  the  prominent  figures  in 
the  supporting  cast  will  be  George  Be- 
ban, Jr.,  a  lad  who  is  credited  with  be- 
ing a  "chip  of  the  old  block"  both  above 
and  under  grease  paint.  Every  oppor- 
tunity has  been  given  the  lad  to  attain 
prominence  and  endear  himself  to  audi- 
ences that  "One  in  a  Million"  attracts. 

In  casting  the  piece  Behan  has  chosen 


Raises  Prices  for  Republic  Film. 

The  Goodwin  Theatre  in  Newark. 
N.  J.,  announces  that  it  will  establish 
a  precedent  the  week  beginning  Janu- 
ary 25.  It  will  raise  its  admission  price 
to  50  cents  due  to  the  productions  it 
will  ofifer  that  week. 

"Twelve-Ten,"  a  Republic  release  will 
be  the  featured  production,  and  a 
Prizma  feature  "Memories"  will  be  pre- 
sented. The  Prizma  picture  is  also  a 
Republic  release. 


the  players  with  an  eye  to  their  fitness 
for  the  roles  assigned  to  them.  Helen 
Jerome  Eddy — so  greatly  popular  for 
her  performance  in  "The  Turn  in  the 
Road" — will  be  Beban's  leading  lady; 
others  in  the  support  being,  besides 
Master  Beban,  Irene  Rich,  Lloyd  Whit- 
lock  and  Jennie  Lee. 

While  "One  Man  in  a  Million"  will  not 
serve  to  more  than  recall  'The  Sign  of 
the  Rose" — made  popular  by  Beban  on 
both  stage  and  screen — those  who  de- 
lighted in  Beban's  work  in  "The  Rose" 
will  hail  him  iij  "One  Man  in  a  Million." 
The  same  style  of  sympathetic  Italian 
will  be  carried  through  the  new  plot  by 
Beban  and  his  "bambino"  .will  be  the 
same  cause  of  his  mingled  anguish  ^nd 
joy.  The  lad  appeared  with  his  daddy 
in  "The  Rose." 

Beban,  Jr.,  to  Be  Featured. 

When  it  comes  to  exhibiting  "One 
Man  in  a  Million,"  Beban  will  take  the 
successful  Sol  Lesser  tip — which  brought 
bathing  girls  to  the  rescue  of  bad  busi- 
ness during  hot  weather  on  Broadway — 
and  will  travel  along,  making  personal 
appearances  under  previously  arranged 
schedules.  Beban  is  a  mighty  good  "cur- 
tain speaker" — his  stage  experience  ac- 
counts for  that — and  his  "personal  ap- 
pearances" will  help  "sell"  "One  Man  in 
a  Million"  to  both  the  picture  showman 
and  his  public. 

From  all  that  comes  to  light  in  ad- 
vance, George  Beban  and  Sol  Lesser 
promise  a  dual  drive  that  is  likely  to  be 
an  effective  asset  to  the  independent 
field.  The  release  date  is  not  announced, 
but  it  is  probably  not  very  far  away. 


Enable  yourself  to  talk  that  new  house 
over  sensibly  with  your  architect.  "Modern 
Theatre  Construction"  by  Edward  Ber- 
nard Kin^ila,  270  pages,  illustrated,  post- 
paid for  $3.00.  Chalmers  Publishing  Co., 
316  Fifth  Azr..  Nciv  York  City. 


George  Beban,  Jr.,  Believes  in  Receiving  His  Salary  Day  by  Day' 

George,  Jr.,  is  .shown  here  with  his  father,  signing  tor  a  day's  pay 
for  "One  Man  in  a  Million."    The  two  appear  in  this  feature 
to  be  distributed  by  Sol  Lesser. 


752 


THE   MOVING   PICTURE  WORLD 


January  31,  1920 


Marshall  Neilan  Asks  Directors 

To  Oppose  * 'Snipe"  Advertising 


MARSHALL  NEILAN  last  week  is- 
sued a  "call"  to  all  motion 
picture  producers  and  directors 
to  attack  the  practice  of  injecting  ad- 
vertising in  films  and  collecting  at  both 
ends  namely,  from  the  exhiljitor  and  the 
national  advertiser.  Mr.  Neilan,  in  em- 
phatic terms,  denounced  this  method  of 
"cutting  down  the  overhead"  on  a  pic- 
ture and  pointed  out  that  it  represented 
a  serious  handicap  not  only  to  the  mo- 
tion picture  entertainment  industry  but 
to  the  individual  producers  and  direc- 
tors as  well. 

"The  time  has  come,"  said  Mr.  Neilan, 
"when  producers  must  realize  that  the 
practice  of  injecting  advertising  in  en- 
tertainment film  is  a  dangerous  pro- 
ceeding, not  only  for  the  industry  in 
general,  but  for  them  individually.  I 
know  of  specific  cases  where  pictures 
have  been  practically  paid  for  in  ad- 
vance by  national  advertisers  after 
which  high  rentals  were  demanded  and 
obtained  from  exhibitors  for  the  privi- 
lege of  making  good  the  producer's  ar- 
rangement with  the  advertiser.  It 
behooves  the  individual  director  to 
stand  firm  on  this  matter,  for  its  con- 
tinuance means  the  prostitution  of  his 
own  best  efforts. 

Exhibitors  Become  "Wise." 

"Exhibitors  have  become  'wise'  and 
the  producers  who  do  not  realize  this 
are  only  inviting  trouble  of  'cutting 
down  the  overhead'  on  a  production  on 
the  part  of  various  prominent  producers. 
It  was  quite  evident  that  it  could  not 
continue.  These  producers  became 
bolder  with  each  succeeding  picture,  and 
in  one  particular  case  it  is  generally 
understood  that  the  cost  of  production 
on  a  well-known  film  was  covered  by 
advertisers  before  the  print  reached  the 
exhibitor. 

"In  a  number  of  instances  advertising 
has  unavoidably  crept  into  a  picture. 
Producers  must  watch  this  with  greater 
care  than  ever,  for  if  they  let  such  ad- 


vertising pass  unnoticed  it  will  place 
them  in  the  same  class  with  the  grasp- 
ing ones  who  cannot  make  money  fast 
enough  through  legitimate  means. 

"It  is  gratifying  to  note  that  ex- 
hibitors everywhere  are  denouncing  this 
practice.  They  must  do  this  in  order  to 
protect  themselves.  Advertising  on  the 
screen,  to  a  limited  extent,  is  very  often 
good  business  for  the  exhibitor.  How- 
ever, it  should  work  out  this  way  and 
not  merely  represent  good  business  for 
the  producer  at  the  expense  of  the  ex- 
hibitor. The  exhibitor  should  be  the 
sole  judge  as  to  how  much  and  how 
little  advertising  is  to  appear  on  his 
screen. 

"Fooling  the  Public." 

"People  read  advertisements  in  a 
magazine.  In  fact,  many  persons  look 
at  the  advertisements  first  before  read- 
ing anything  else  in  the  book.  But 
when  they  are  through  reading  the  ad- 
vertisements and  sit  down  to  enjoy  a 
story,  they  don't  want  to  read  argu- 
ments why  the  hero  uses  a  Jones  hat  or 
London  garters.  Nor  do  they  want  to 
be  told  in  the  middle  of  a  tense  chapter 
that  the  suit  the  villain  wears  was  made 
by  a  well-known  clothier.  And  so  with 
motion-picture  advertising  in  the 
theatre.  If  the  exhibitor  sees  fit  to  run 
an  advertisement  on  the  screen  ,  he 
wants  it  to  be  an  out-and-out  advertise- 
ment, but  he  does  not  want  to  "fool  the 
public'  by  showing  a  film  that  is  sup- 
posed to  tell  a  story  but  which  flashes 
close-ups  of  a  much  advertised  tire 
throughout  the  course  of  the  presenta- 
tion. 

"Nothing  is  so  unpopular  with  the 
.American  public  as  the  realization  that 
it  is  being  fooled.'  It  is  done  every  day 
in  a  hundred  different  ways,  without  a 
doubt,  but  as  soon  as  the  public  is  ac- 
quainted with  the  fact  resentment  fol- 
lows. The  reaction  upon  the  industry 
as  a  whole  would  not  be  insignificant. 
The  direct  result  upon  the  producer  re- 


sponsible and  even  the  director  whose 
name  appears  on  the  film  would  be 
serious.'' 


Shore  Goes  to  Monsoon. 

The  Monsoon  Cooling  System,  Inc., 
has  obtained  the  services  of  Norman  J. 
Shore,  formerly  of  the  Typhoon  Fan 
Company.  Mr.  Shore  is  a  ventilating  en- 
gineer of  long  practical  experience  in 
the  cooling  of  theatres  and  is  well- 
known  among  exhibitors  and  architects 
throughout  the  South  and  West,  as  well 
as  in  the  East.  Mr.  Shore's  skill  and 
experience  have  been  of  great  value  to 
e.xhibitors  all  over  the  country  in  de- 
signing cooling  systems  to  increase  their 
hot  weather  business. 


First  Run  Theatre  Takes 
Second  Run  on  Dwan  Film 

WHEN  a  first-run  house  takes  a 
feature  for  the  second  run, 
there's  a  bag  of  money  in  the 
woodpile,"  declares  Jay  Emanuel,  Real- 
art  manager  in  Philadelphia,  who  has 
come  to  New  York  with  glowing  re- 
ports of  the  thriving  picture  business 
in  his  city.  According  to  Mr.  Emanuel, 
the  outlook  for  the  industry  in  this 
territorj'  has  never  been  better. 

"Soldiers  of  Fortune,"  the  Allan  Dwan 
production,  is  the  feature  picture  which 
caused  the  Victoria  Theatre  of  Phila- 
delphia to  vary  its  strictly  first-run 
policy  by  contracting  for  the  film  after 
it  had  been  signed  for  the  Colonial 
Theatre  in  Germantown,  the  residence 
district  of  the  city. 

Mr.  Emanuel  declares  that  this  is  one 
of  the  strongest  sales  arguments  he 
has  ever  heard  for  a  motion  picture, 
principally  because  both  contracts  were 
signed  before  the  picture  was  shown  at 
either  house,  and  because  both  parties 
w^ere  confident  that  the  Mayflower 
photoplay  would  repeat  its  remarkable 
performances  of  the  past. 

Mr.  Emanuel  reports  the  construction 
of  a  special  branch  office  building  for 
the  handling  of  Realart  business  at 
251  North  Thirteenth  street.  It  will  be 
ready  for  occupancy  within  a  month. 
This  report  follows  the  announcement 
last  week  of  the  $100,000  exchange  build- 
ing for  the  company  in  Los  Angeles. 


Selznick  Writer  Writes   for  Stage. 

One  of  Louise  Winter's  .novelettes 
called  "Princess  Virtue"  has  been  made 
into  a  picture  and  is  soon  to  be  pro- 
iiuced  on  the  legitimate  stage  it  is  an- 
nounced. Louise  Winter  is  the  popular 
writer  of  short  stories  and  novelettes 
who  is  now  engaged  in  special  work 
in  the  Selznick  scenario  department. 
.She  is  at  present  busy  on  a  scenario  for 
one  of  the  forthcoming  Selznick  special 
attractions. 


Universal  Appoints  Chase. 

M.  A.  Chase  has  been  appointed  dis- 
trict manager  for  the  Universal  ex- 
changes in  the  northwestern  territory. 
He  has  left  New  York  and  will  make  a 
trip  of  inspection  to  the  various  ex- 
changes in  his  territory.  Mr.  Chase  has 
been  identified  with  the  Universal  for 
several  years  and  recently  returned  to 
the  United  States  after  an  extended 
trip  in  th  Orient  and  Siberia  where  he 
introduced  the  Universal  product. 


Putting  One  Over  on  the  Percy  Boy 

Wallace  Reid  makes  the  w.k.  hit  with  Wanda  Hawley  in  their 
Paramount,  "Double  Speed." 


January  31,  1920 


THE    MOVING   PICTURE  WORLD 


753 


Sol  Lesser  Well  Under  Way 

With  George  Beban's  Production 


Myron  Selznick  Back  from  Trip. 

Myron  Selznick,  of  Selznick  Pictures, 
returned  last  week  from  a  visit  to  the 
road  show  production  of  "Bucking  the 
Tiger,"  a  Selznick  Enterprises  legitimate 
venture  which  is  being  put  in  shape 
for  Broadway  presentation. 

Mr.  Selznick  expressed  himself  as 
deeply  impressed  with  the  play,  and  is 
convinced  it  will  make  an  excellent  pro- 
duction. It  is  probable  that  Owen 
Moore  will  star. 


Hodkinson  Pictures  Get 

Big  Run  in  Indianapolis 

BENJAMIN  B.  HAMPTON'S  first 
Zane  Grey  production,  "Desert 
Gold"  is  the  all-week  headliner  at 
S.  Barrett  McCormick's  Mister  Smith 
Theatre,  Indianapolis,  this  week,  and  a 
short  distance  away  J.  Warren  Kerrigan 
in  "Live  Sparks"  is  the  all-week  attrac- 
tion at  the  Barton  &  Olson  Colonial, 
thereby  giving  the  Hodkinson  distrib- 
uted product  fifty  per  cent,  of  the  full 
week  stand  playing  time  in  Indiana's 
biggest  city. 

Both  of  these  big  Indianapolis  exhib- 
itors are  devoting  more  and  more  at- 
tention to  the  quality  and  the  power  of 
their  newspaper  advertising  and  both 
Mr.  Hampton  and  Robert  Brunton,  pro- 
ducers, have  benefited  by  the  energy 
and  force  marshalled  behind  their  at- 
tractions by  rival  exhibitors  who  watch 
each  other's  every  move. 

In  addition,  Mr.  McCormick  has  book- 
ed "The  Lone  Wolf's  Daughter"  for  the 
following  week  at  Mister  Smith's  Thea- 
tre, his  new  showplace.  The  booking 
and  playing  of  these  three  attractions 
by  the  Hodkinson  Indianapolis  office  is  a 
splendid  indication  of  the  receptive  stage 
of  big  exhibitor  minds  toward  fine  prod- 
uct independently  distributed. 

Showmen  Inquire  of  Future 
Blanche  Sweet  Productions 

IT  has  been  decided  to  create  for 
Blanche  Sweet  a  series  of  master 
productions,  which  will  give  full  play 
to  the  dramatic  power  of  the  actress. 
Under  the  direction  of  Jesse  D.  Hamp- 
ton the  order  has  gone  out  that  no  ex- 
pense will  be  spared  and  that  no  time 
limit  shall  be  placed  on  the  making  of 
her  pictures. 

Early  reports  from  Pathe  branch 
managers  and  from  exhibitors  are  cou- 
pled with  queries  as  to  the  future 
Blanche  Sweet  specials,  and  this  is 
taken  to  mean  that  exhibitors  see  the* 
star  value  of  Miss  Sweet  and  are  anx- 
ious to  take  advantage  of  the  record 
Her   pictures   have   been  creating. 

The  third  picture  of  the  series  is  "The 
Deadlier  Sex,"  written  by  Bayard  Veil- 
ler.  This  production  gets  away  from 
the  heavy  dramatic  efTects  of  the  pre- 
vious work  of  Mr.  Veiller. 


Raises  Prices  for  Republic  Film. 

The  Goodwin  Theatre  in  Newark, 
N.  J.,  announces  that  it  will  establish 
a  precedent  the  week  beginning  Janu- 
ary 25.  It  will  raise  its  admission  price 
to  SO  cents  due  to  the  productions  it 
will  offer  that  week. 

"Twelve-Ten,"  a  Republic  release  will 
be  the  featured  production,  and  a 
Prizma  feature  "Memories"  will  be  pre- 
sented. The  Prizma  picture  is  also  a 
Republic  release. 


SOL  LESSER  is  taking  time  from  his 
many  other  film  activities  to.  give 
personal  attention  to  the  details 
of  production  and  planning  promotion 
for  George  Beban's  appearance  in  "One 
Man  in  a  Million."  This  feature  should, 
in  all  human  reasoning,  give  Beban  the 
best  opportunity  of  his  screen  career — 
for  Beban  wrote  it  himself,  for  himself. 

There  will  be  a  series  of  six  pictures, 
exploiting  Beban  in  the  character-  he 
has  been  identified  with  on  stage  and 
screen — the  human  and  sentimental 
Italian  peasant.  "One  in  a  Million,"  the 
first  of  the  lot,  is  now  in  process  of 
completion  at  Los  Angeles. 

Mr.  Lesser's  first  venture  in  the  pro- 
ducing field  is  likely  to  be  carried  for- 
ward with  the  same  force  and  enterprise 
Lesser  has  shown  in  promoting  other 
firm's  attractions  on  state  rights  lines. 
The  Californian  has  widened  his  field 
until  it  includes  all  of  North  America, 
and  his  "headquarters"  are  points  of  mi- 
gration for  Lesser  between  the  Coast 
and  New  York  city. 

Beban   Supervises  Direction. 

Offices  here  and  in  Los  Angeles  and 
San  Francisco,  with  a  studio  now  build- 
ing in  Los  Angeles  ;  branches  in  Chicago, 
Kansas  City  and  other  justly  celebrated 
"key  cities"  gives  Lesser  a  distributing 
advantage  that  he  will  put  behind  Be- 
ban's appearances  in  "One  in  a  Million" 
— as  a  Lesser-owned  attraction.  TBe  Be- 
ban film  will  probably  be  state-righted 
along  with  Lesser's  other  interests. 

John  McDermott,  under  Mr.  Beban's 
guidance,  is  directing  the  new  presenta- 
tion. One  of  the  prominent  figures  in 
the  supporting  cast  will  be  George  Be- 
ban, Jr.,  a  lad  who  is  credited  with  be- 
ing a  "chip  of  the  old  block"  both  above 
and  under  grease  paint.  Every  oppor- 
tunity has  been  given  the  lad  to  attain 
prominence  and  endear  himself  to  audi- 
ences that  "One  in  a  Million"  attracts. 

In  casting  the  piece  Beban  has  chosen 


the  players  with  an  eye  to  their  fitness 
for  the  roles  assigned  to  them.  Helen 
Jerome  Eddy — so  greatly  popular  for 
her  performance  in  "The  Turn  in  the 
Road" — will  be  Beban's  leading  lady; 
others  in  the  support  being,  besides 
Master  Beban,  Irene  Rich,  Lloyd  Whit- 
lock  and  Jennie  Lee. 

While  "One  Man  in  a  Million"  will  not 
serve  to  more  than  recall  'The  Sign  of 
the  Rose" — made  popular  by  Beban  on 
both  stage  and  screen — those  who  de- 
lighted in  Beban's  work  in  "The  Rose" 
will  hail  him  ii]  "One  Man  in  a  Million." 
The  same  style  of  sympathetic  Italian 
will  be  carried  through  the  new  plot  by 
Beban  and  his  "bambino"  .will  be  the 
same  cause  of  his  mingled  anguish  ^.nd 
joy.  The  lad  appeared  with  his  daddy 
in  "The  Rose." 

Beban,  Jr.,  to  Be  Featured. 

When  it  comes  to  exhibiting  "One 
Man  in  a  Million,"  Beban  will  take  the 
successful  Sol  Lesser  tip — which  brought 
bathing  girls  to  the  rescue  of  bad  busi- 
ness during  hot  weather  on  Broadway — 
and  will  travel  along,  making  personal 
appearances  under  previously  arranged 
schedules.  Beban  is  a  mighty  good  "cur- 
tain speaker" — his  stage  experience  ac- 
counts for  that — and  his  "personal  ap- 
pearances" will  help  "sell"  "One  Man  in 
a  Million"  to  both  the  picture  showman 
and  his  public. 

From  all  that  comes  to  light  in  ad- 
vance, George  Beban  and  Sol  Lesser 
promise  a  dual  drive  that  is  likely  to  be 
an  eflfective  asset  to  the  independent 
field.  The  release  date  is  not  announced, 
but  it  is  probably  not  very  far  away. 


Enable  yourself  to  talk  that  new  house 
over  sensibly  with  your  architect.  "Modern 
Theatre  Construction"  by  Edward  Ber- 
nard Kinjtila,  270  pages,  illustrated,  post- 
paid for  $3.00.  Chalmers  Publishing  Co., 
5\6  Fifth  .4ve.,  Neiv  York  City. 


George  Beban,  Jr.,  Believes  in  Receiving  His  Salary  Day  by  Day 

George,  Jr.,  is  shown  hero  with  his  father,  siRning-  for  a  day's  pay 
for  "One  Man  in  a  Million."    The  two  appear  in  this  feature 
to  be  distributed  by  Sol  Lesser. 


754 


THE   MOVING   PICTURE  WORLD 


January  31,  1920 


'In  Old  Kentucky'*  Breaks  Records  in 
Detroit;  Theatre  Dressed  for  Picture 


DESPITE  the  below  zero  weather 
on  the  opening  day  and  a  raging 
blizzard  on  the  second,  "In  Old 
Kentucky"  broke  all  records  at  the 
Madison  Theatre,  Detroit,  where  it  is 
being  held  over  for  a  second  week's  run 
in  defiance  of  the  usual  "one  week  only" 
policy  of  the  house.  Edwin  Bower  Hes- 
ser,  of  the  Louis  B.  Mayer  publicity 
forces,  who  has  just  returned  to  Xew 
York  after  visiting  in  Detroit,  declared 
that  he  had  never  seen  a  picture  "put 
over"  in  better  style. 

"They  certainly  did  things  up  brown," 
declared  Mr.  Hesser.  "The  entire  en- 
gagement was  based  on  the  fact  that 
'In  Old  Kentucky'  is  a  racing  story.  The 
theatre  was'  made  to  resemble  a  race 
track,  inside  and  out.  The  entire  theatre 
front  was  made  to  look  like  the  entrance 
to  a  race-track — 'main  entrance'  was 
over  the  door  in  three  foot  letters  with 
'In  Old  Kentucky  Handicap'  and  Anita 
Stewart's  name  featured  below  it.  The 
lobby  itself  was  fitted  up  like  a  betting 
club — blackboards  bore  the  entries  and 
odds,  with  'chalkers'  changing  figures 
from  time  to  time. 

Many  Wait  in  Line. 

"The  ticket  booth  was  also  converted 
into  a  regular  race-track  type — orches- 
tra seats  were  called  'grandstand'  and 
balcony  chairs  were  "bleachers."  A 
seven  foot  white  picket  fence  divided 
the  lobby — pennants  fluttered,  and  the 
house  attendants  were  all  in  'race'  uni- 
form. On  the  opening  afternoon  hun- 
dreds waited  for  over  an  hour  to  get 
in. 

"Tom  Moule,  the  theatre  manager, 
must  be  given  credit  for  a  wonderful 
setting  to  the  picture.  His  prologue 
consisted  of  a  southern  scene,  with  a 
troupe  of  colored  singers,  who  rendered 
plantation  songs,  gave  buck-and-wing 
dances  and  played  craps  in  a  manner 
that  set  the  house  wild  with  laughter. 

Real  Horses  on  Stage. 

"The   big   surprise   came   during  the 


race-track  scene,  when  .-Xnita  Stewart  is 
riding  Queen  Bess  to  victory.  The  pic- 
ture dissolves  out  on  the  screen,  an- 
other curtain  is  raised,  and  galloping 
horses  are  disclosed  in  a  neck  and  neck 
race,  with  a  background  of  race-track, 
made  to  move  at  the  proper  rate  of 
speed  by  electrical  effects.  When  these 
real  horses  were  shown,  galloping  at  a 
furious  rate  on  their  cleverly  concealed 
treadmills,  the  house  broke  into  cheers. 

"The  newspaper  advertising  put  over 
by  Howard  O.  Pierce,  the  Kunsky  pub- 
licity director,  was  specially  effective.  It 
emphasized  the*  number  of  spectacular 
features  in  the  pictures — the  great  race 
scenes,  Anita's  death  leap  across  ,a 
chasm,  the  Kentuc.<y  mountain  battles 
and  a  number  of  other  thrills  from  the 
film." 

Many  First  Run  Theatres 
Book  "Lone  Wolf's  Daughter" 

T.\LBOT'S  America  Theatre,  Den- 
ver, and  Tally's  Theatre,  Los  An- 
geles, are  the  leaders  among  the 
larger  first  run  houses  of  the  country 
that  booked  and  gave  immediate  play 
dates  during  the  past  week  to  J.  Parker 
Read,  Jr.'s  second  W.  \V.  Hodkinson  re- 
lease, "The  Lone  Wolf's  Daughter," 
starring  Louise  Glaum.  Sustaining  this 
judgment  of  careful  exhibitor  buyers  is 
the  jutigment  of  S.  Barrett  McCormick 
in  Indianapolis  and  a  dozen  other  ex- 
hibitors controlling  local  theatres  whose 
policies  and  bookings  are  watched 
closely  by  many  other  exhibitors  within 
their  zones  of  influence. 

Beginning  the  week  "The  Lone  Wolf's 
Daughter"  began  its  metropolitan  en- 
gagement at  the  Capitol  Theatre,  Xew 
York,  receiving  superb  showmanship  and 
a  colorful  musical  setting  all  of  which 
undoubtedly  contributed  to  its  welcome 
from  the  critics  of  Manhattan. 

Among  the  latest  bookings  of  "The 
Lone  Wolf's  Daughter"  are  the  Liberty, 


Fresno,  Cal.;  the  Majestic,  Wichita  Falls, 
Texas;  the  Strand,  Council  Bluffs,  la.; 
the  Imperial,  Zanesville,  O. ;  the  Or- 
pheum,  Youngstown,  O. ;  the  American, 
Pottsville,  Pa.;  the  Wigwam,  Reno,  Nev. ; 
the  Capitol,  Mason,  Ga. ;  the  Victor,  Mc- 
Keesport,  Pa.;  the  Opera  House,  Oil 
City,  Pa.;  the  Rialto,  Glens  Falls,  N.  Y.; 
the  Kenyon,  Pittsburgh,  Pa.;  the  Colum- 
bia, Erie,  Pa.;  the  Rialto,  Newport,  Va. 


Special  Campaign  Book  on 
"The  Valley  of  Tomorrow" 

A TWENTY-FOUR  page  campaign 
book  for  "The  Valley  of  Tomor- 
row," in  a  two-color  art  cover,  is 
just  out  for  the  use  of  exhibitors.  The 
American  Film  Company  has  been  issu- 
ing an  extra  size  campaign  book  on 
each  of  the  new  "Flying  A"  super-pro- 
ductions, included  with  which  is  a  spe- 
cial press  sheet  prepared  to  meet  every 
advertising  need  of  the  town  and  city 
exhibitor,  whether  his  theatre  be  large 
or  small. 

The  contents  of  the  campaign  book 
include  reproductions  of  all  posters  and 
other  material  issued  on  the  feature; 
the  complete  story  of  "The  Valley  of 
Tomorrow,"  as  well  as  a  thumb  nail 
synopsis;  special  suggestions  to  the  ex- 
hibitor for  exploiting  the  film ;  catch 
lines  for  ad  and  program  use.  There  is 
a  generous  collection  of  snappy  news- 
paper stories,  both  long  and  short,  in 
many  of  which  the  superb  settings  of 
Lake  Tahoe,  the  Truckee  River  and  the 
Sierra  Nevadas  are  strikingly  described. 
There  is  a  series  of  reviews  under  the 
heading  of  "After  the  Show  Criticisms"; 
a  page  of  "Current  News  Items,"  based 
on  the  idiosyncrasies  of  the  players,  and 
a  well  planned  set  of  music  cues. 


Spanish  Novelist  Visits 

Metro  West  Coast  Studios 

VICENTE  BLASCO  IBANEZ,  author 
of  the  novel,  "The  Four  Horsemen 
of  the  Apocalypse,"  is  en  route  to 
California  from  New  York  to  pay  a  visit 
to  the  Metro  studios  in  Hollywood. 
Since  his  arrival  in  this  country  the 
brilliant  Spanish  writer  has  expressed  a 
keen  desire  to  see  how  .American  mo- 
tion pictures  are  made,  and  his  present 
trip  is  doubly  significant  to  him,  inas- 
much as  Metro  will  produce  "The  Four 
Horsemen"  on  the  screen. 

Metro  purchased  the  screen  rights  to 
"The  Four  Horsemen"  in  the  face  of 
^trong  competition,  and  plans  to  trans- 
late the  story  to  the  silver  with  an  all- 
star  cast.  The  production  will  be  made 
at  the  company's  New  York  studios 
under  the  personal  supervision  of  Max- 
well Karger,  director  general. 

Senor  Ibanez  is  expected  to  arrive  at 
Los  Angeles  before  Director  General 
Karger  departs  for  New  York.  Senor 
Ibanez  will  return  to  New  York  and 
see  "The  Four  Horsemen"  taking  shape 
for  the  screen.  June  Mathis,  head  of 
the  Metro  scenario  department,  is  en- 
trusted with  the  adaptation  of  the  novel. 


New  Christie  Director  Announced. 

Reggie  Morris,  formerly  with  Sennett, 
has  been  added  to  the  directorial  staff 
at  the  Christie  Studios.  He  is  at  pres- 
ent co-directing  with  Al  Christie  and 
makes  the  seventh  director  now  pro- 
ducing at  that  thriving  house  of  come- 
dies. 


Larry  Semon — Village  Jokesmithy 

'Forging"  a  career  out  of  "Solid  Concrete,"  the  first  of  his  comedies 
under  his  new  Vitagraph  contract. 


^OT  only  that  Equity  has  given  exhibitors  one  of  the  finest  human  interest  dramas  of  the  year  with  a 
big  box  office  Star — House  Peters — but  there  is  ready  prepared  for  you  the  cleverest  line  of  exploita- 
tion helps  ever  conceived  for  any  feature  production.    Thus  independent  exchanges  who  market,  and  exhi- 
bitors who  play  it,  will  find  — 


"SILK  HUSBANDS  AND  CALICO  WIVES 


one  of  the  surest  money  getters  of  the  present  season.  Write  for  a  copy  of  the  wonderful  campaign  book 
and  learn  from  whom  you  can  book  "SILK  HUSBANDS  AND  CALICO  WIVES"  in  your  territory.  Hand 
our  campaign  book  to  your  advertising  or  publicity  manager  with  instructions  to  simply  "follow  the  leads"  in  the 
book  and  watch  the  crowds  jampack  your  house.  "SILK  HUSBANDS  AND  CALICO  WIVES"  produced  at 
the  Garson  studios  and  distributed  by 


Suite 
18  0  9 


E»UITY  PICTURES 


Aeolian  Hall 
iNew  York 


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'  OJierOKeiDDCN  WOMAN 

'^yom  the.  T'amous  73ooh  //r  hLp  si  L  ENORE  J.COFFEE 

--AN  ELABORATE  PHOTOPRAMA  THAT  GIVES  MISS  VOUNG 
A  POWERFUL  VEHICLE  FOR  RARE. CHARMS  ACNP  UNUS- 
UAL HISTRl^?(^IC  ABILITY.  A  TRULY  SUMPTUOUS  PRO-  ■ 
PUCTIOtN     BASED  ON  A  BEAUTIFUL  LOVE  5T0RV  OF 
FRANCE    A(NP  AMERICA. 
DISTRIBUTED  BV 

EQUITY  PICTURES 


AEOLIAN  UIALL 


NEW  yOftKa 


111 


1 


Equity's  Policy  embraces  the  pro- 
duction and  marketing  of  BIG  pictures  only. 
Pictures  that  are  known  to  the  trade  as  BIG 
SPECIALS  or  Super  Pictures  that  run  anywhere 
from  three  days  to  three  weeks.  "Eyes  of  Youth" 
is  that  character  of  Special,  and  so  will  be  Clara 
Kimball  Young's  newest  production— "THE  FOR- 
BIDDEN WOMAN"  to  be  released  soon. 

In  addition  to  the  making  of  our  own 
big  productions,  Equity  is  prepared  to  handle 
BIG  SPECIALS  from  other  producers.  The  only 
qualification  demanded  is  that  such  pictures  be  really 
BIG;  what  the  trade  recognizes  as  extraordinary. 
To  producers  with  pictures  of  that  type  Equity  offers 
a  distribution  and  selling  service  surpassed" ,by  no 
similar  organization  in  the  world. 

We  are  prepared  to  take  on  such 
BIG  pictures  immediately  and  invite  com- 
munication from  producers  who  have  productions  of 
that  calibre  to  offer.  Elaborate  advertising  and  ex- 
ploitation backing  for  all  BIG  productions  Equity 
takes  on.  Watch  "Eyes  of  Youth"  for  your  cue  as  to 
what  Equity  can  do  with  BIG  pictures. 

Ef^UITY  PICTUKES 


January  31,  1920 


THE   MOVING   PICTURE  WORLD 


755 


Mystery  Ends  as  Arthur  S.  Kane 

Forms  Corporation  Under  Own  Name 


Sloman   Replaces   Green   in  Direction. 

Owing  to  the  illness  of  Al  Green  he 
will  be  unable  to  direct  the  second  Na- 
tional Picture  Theatres  production 
"Blind  Youth,"  and  Lewis  J.  Selznick  an- 
nounces that  he  has  engaged  Edward 
Sloman  to  replace  Mr.  Green.  The 
production  is  being  made  at  the  Selz- 
nick West  Coast  studios  and  work  on 
it  will  be  resumed  as  soon  as  Mr.  Slo- 
man arrives  there.  Walter  McGrail  is 
playing  the  leading  male  role  in  this 
National  production. 


Madge  Kennedy  Starts 

Work  on  Irwin's  Story 

TRIMMED  WITH  RED,"  starring 
Madge  Kennedy,  was  placed  in 
charge  of  Director  Hugo  Ballin 
by  Samuel  Goldwyn  and  goes  into  pro- 
duction this  week  at  the  Goldwyn  East- 
ern studio  as  the  second  picture  made 
in  the  East  this  season. 

Since  Leroy  Scott's  Eminent  Authors 
picture  was  shot  by  Paul  Scardon,  larger 
quarters  have  been  secured  at  the 
Oliver  studios  and  the  first  of  seven 
elaborate  sets  for  "Trimmed  with  Red" 
is  completed.  Miss  Kennedy  has  ar- 
rived from  Culver  City,  where  she  has 
finished  Octavus  Roy  Cohen's  first  story 
for  Goldwyn  called  "Two  Cents'  Worth 
of  Humaneness." 

The  first  picture  for  Goldwyn  in  which 
Madge  Kennedy  appeared  was  directed 
by  Hugo  Ballin  in  the  days  when  produc- 
tions were  made  at  the  Fort  Lee  stu- 
dios. That  was  "Baby  Mine."  Mr.  Bal- 
lin has  also  been  closely  associated  with 
Miss  Kennedy  in  California,  where  he 
won  distinction  as  art  director  for  Gold- 
wyn at  the  Culver  City  studios.  "Trim- 
med With  Red"  is  a  thrilling  society 
drama  based  on  Wallace  Irwin's  serial 
which  recently  appeared  in  the  Satur- 
day Evening  Post. 

Alley  of  Metro  Is  Made 

Art  Directors'  President 

THE  newly  elected  officers  of  the 
Motion  Picture  Art  Directors'  As- 
sociation were  installed  at  the 
regular  meeting  of  the  association  held 
recently  at  the  Beaux  Art  studio  in  Los 
Angeles.  It  was  decided  at  the  meeting 
that  the  entertainment  committee 
should  arrange  for  an  art  directors'  ball 
to  be  held  in  the  near  future. 

Alfred  W.  Alley  of  the  Metro  techni- 
cal department  is  the  new  president  of 
the  association.  R.  E.  Sibley  of  the  Lois 
Weber  studio  is  vice-president;  Erdras 
C.  Hartley  is  secretary,  and  Sidney  Ull- 
man  of  Metro,  treasurer.  The  election 
was  held  on  December  18,  and  the  in- 
stallation of  officers  on  January  2.  Al- 
though the  Art  Director'  Association 
is  less  than  six  months  old  it  is  a  thriv- 
ing organization  with  close  to  fifty 
members. 


Changes  Announced  In  O'Brien  Cast. 

Two  changes  have  been  announced  in 
the  cast  of  "A  Fool  and  His  Money," 
the  fifth  Eugene  O'Brien  production  for 
Selznick  Pictures.  Little  Dorothy 
Rescher  will  have  the  role  of  Rose- 
mary, Countess  Alines'  daughter,  instead 
of  Mary  Carroll,  as  formerly  announced. 
Elizabeth  Garrison  is  to  appear  as  Mrs. 
Titus,  in.  place  of  Betty  Hutchinson, 
who  fell  on  the  ice  while  skating  and 
broke  her  wrisL 


IT  is  Arthur  S.  Kane  Pictures  Cor- 
poration, 452  Fifth  avenue.  This 
dispels  the  mystery  which  has  sur- 
rounded the  plans  of  Mr.  Kane  for  the 
past  six  or  seven  weeks.  He  returned 
last  week  from  a  five  weeks'  trip  to  the 
Pacific  Coast,  and  already  executive 
offices  are  in  full  blast  in  the  Knox 
Building,  at  the  southwest  corner  of 
Fifth  avenue  at  Fortieth  street. 

Kane  Heavily  Interested. 

The  name  chosen,  which  pretty  well 
tells  the  story  of  the  business  and  aims 
of  the  enterprise,  was  selected  by  Mr. 
Kane's  associates.  It  seems  not  to  have 
taken  long  after  Mr.  Kane's  return  to 
New  York  to  organize  the  concern,  for 
in  less  than  a  week  it  was  incorporated, 
installed  in  fully  equipped  offices  and 
carrying  on  business.  Arthur  S.  Kane 
is  president  of  the  new  concern  and  is 
heavily  interested  in  the  compay. 

It  is  not  generally  known  that  for  the 
past  three  and  one-quarter  years  Mr. 
Kane  has  been  with  the  same  firm.  Be- 
cause of  the  rapidity  with  which  he  put 
over  dififerent  new  enterprises  he  was 
constantly  called  upon  to  organize  new 
promotions  owned  largely  or  wholly  by 
his  firm.  Mr.  Kane  has  been  a  member 
of  Famous  Players-Lasky  organization 
even  since  September,  1916. 

Future  Is  Big. 

"I  believe  the  best  years  of  this  in- 
dustry are  still  ahead,"  said  Mr.  Kane 
at  the  headquarters  of  his  new  company. 
"And  some  of  the  best  of  these  are  in 
the  immediate  future.  That  is  why  I 
have  organized  Arthur  S.  Kane  Pictures 
Corporation. 

"My  recent  tour  of  the  country  has 
convinced  me  conditions  never  were  so 
good  in  our  business  and  the  outlook 
is  for  constant  progression.  Builders, 
constructive  thinkers  are  assured  perma- 
nent places  in  this  huge  industry. 


"In  this  institution,  in  which  my  as- 
sociates have  so  largely  honored  me  by 
attaching  my  own  name,  we  shall  en- 
deavor in  everything  we  do  to  merit  the 
interest,  confidence  and  attention  of 
the  entire  body  of  exhibitors  and  the 
trade." 


Mary  Roberts  Rinehart 

Leaves  for  Culver  City 

M\RY  ROBERTS  RINEHART  has 
jumped  from  Pittsburgh  to  Los 
Angeles  to  be  present  at  the  edit- 
ing and  cutting  of  her  first  picture  for 
Eminent  Authors  made  from  her  latest 
book,  "Dangerous  Days."  The  Goldwyn 
studio  people  are  very  much  elated  over 
the  production  which  Reginald  Barker 
has  made  for  "Dangferous  Days"  and 
say  that  he  has  surpassed  himself. 

With  Mrs.  Rinehart's  arrival  in  Cali- 
fornia, the  number  of  Eminent  Authors 
•on  the  coast  is  raised  to  three.  Gertrude 
Atherton  went  west  to  spend  the  win- 
ter and  co-operate  on  her  productions, 
the  first  of  which  is  "Tower  of  Ivory" 
directed  by  William  Parke. 

The  third  Eminent  Author  is  Gouver- 
neur  Morris,  who  has  just  arrived  on  the 
ground  for  the  first  time  to  see  the  vis- 
ualization of  his  stories  for  the  screen. 
It  is  expected  that  he  will  make  three 
productions  before  spring.  Mr.  Morris 
is  now  on  his  way  to  San  Francisco  with 
Director  Wallace  Worsley  to  select 
scenes  for  his  story,  "The  Penalty,"  soon 
to  be  put  in  production. 

"The  Penalty"  is  the  third  Goldwyn 
production  made  by  Wallace  Worseley 
and  the  second  picture  for  Eminent  Au- 
thors. His  first  picture  will  soon  be  re- 
leased under  the  title  of  "The  Street 
Called  Straight."  Director  Worseley  has 
also  to  his  credit  the  first  Jack  Pick- 
ford  picture  for  Goldwyn,  "The  Little 
Shepherd  of  Kingdom  Come." 


Putting  a  Little  Tempo  into  "Temporary" 

'His  Temporary  Wife"  Is  the  title  of  this  Joseph  Levering  production, 
distributed  by  Hodkinson. 


756 


THE   MOVING   PICTURE  WORLD 


January  31,  1920 


Gar  son  Uses  Seven  Special  Sets 

in  Making  ''The  Forbidden  Woman 


WHEN  Harry  Garson  began  the 
production  of  "Eyes  of  Youth," 
and  instructed  his  technical  di- 
rector to  secure  several  tons  of  stucco 
concrete,  mason's  material  and  field 
stones,  said  technical  director  began  de- 
liberating as  to  what  sort  of  an  institu- 
tion he  had  gotten  into. 

But  when  "Eyes  of  Youth"  was  com- 
pleted and  showed  to  more  than  the 
average  advantage  in  point  of  scenic  in- 
vestiture, Garson's  plans  became  simple. 

His  was  a  new  idea:  Build  your  sets 
of  ftone,  brick  and  concrete  and  they 
will  be  stone  and  brick  and  concrete  in 
the  showing.  "Eyes  of  Youth"  contained 
no  less  than  eight  of  this  style  of  sets. 

In  "The  Forbidden  Woman,"  which 
Mr.    Garson    is    now    completing  for 


THE  big  men  of  the  moving  picture 
industry  in  Canada  have  organized 
the  Canadian  Motion  Picture  Dis- 
tributors Association  and  the  new  body 
has  become  affiliated  with  the  Toronto 
Board  of  Trade. 

The  new  association  was  born  at  a 
meeting  in  Toronto  on  January  9  and, 
incidentally,  the  conference  was  attend- 
ed by  many  of  the  leading  officials  of 
exchange  corporations  in  the  Dominion. 
The  new  organization  will  deal  with 
legislative  matters  and  will  also  be  used 
to  facilitate  internal  business  arrange- 
ments. 

Hague  Becomes  President. 

It  was  the  opinion  of  the  meeting 
that  the  film  business  in  Canada  has 
grown  so  rapidly  that  general  guidance 
of  developments  is  essential.  The  new 
association  will  not  absorb  any  of  the 
various  exchange  managers'  associations 
which  are  active  in  the  large  centres, 
but  will  use  its  influence  to  assist  any 


SOLDIERS  OF  FORTUNE,"  the  Allan 
Dwan  production,  will  have  an  ag- 
gregate run  of  three  months  in 
twelve  southwestern  picture  houses  of 
the  E.  H.  Hulsey  chain,  following  the 
contract  just  announced  by  J.  C.  Rag- 
land,  general  sales  manager  for  Realart 
Pictures  Corporation. 

A  seven-day  showing  of  the  Mayflower 
photoplay  in  cities  ranging  in  size  from 
10,000  to  100,000  is  said  to  set  a  new 
Realart  record  in  the  movement  for 
longer  runs  for  feature  pictures  in  mod- 
erate sized  towns.  The  deal,  which  is 
declared  by  General  Sales  Manager  Rag- 
land  to  be  one  of  the  most  significent 
and  remarkable  on  the  company  books, 
was  closed  last  week  with  Mr.  Hulsey 
of  the  Southern  Enterprises  by  Diaz 
Callahan,    Realart    manager   at  Dallas. 

"The  unquestionable  box-oflfice  values 
of  Allan  Dwan's  masterpiece,"  said  Mr. 
Ragland,  "is  the  basis  upon  which 
Southern  Enterprises  are  venturing  an 
entire  week's  showing  of  this  picture 
in  many  cities  which  have  heretofore  not 


Equity  Pictures  Corporation,  are  seven 
sets  all  built  in  similar  practical  style. 
They  show  an  embassy  at  Paris,  the  fa- 
mous Cafe  de  Madelaine,  the  Opera 
House  at  Milan,  a  home  on  the  Hudson 
and  two  famous  hotel  lobbies  in  New 
York  and  Chicago. 

Garson  is  sparing  no  pains  to  make 
"The  Forbidden  Woman"  even  more 
elaborate  than  its  predecessor,  and 
from  reports  from  Los  Angeles  it  is 
all  that  the  newly  inspired  director  of 
production  anticipates. 

Clara  Kimball  Young  is  in  complete 
charge  of  dressing  the  sets,  and  has 
been  accorded  the  use  of  the  Bernstein 
collection  of  period  furniture  and  bric-a- 
brac. 


of  the  local  associations  when  necessary. 

The  first  president  of  the  association 
is  Clair  Hague,  president  and  general 
manager  of  the  Universal  Film  Com- 
pany, Ltd.,  Toronto.  The  vice-presi- 
dent is  W.  F.  Barrett,  Canadian  division 
manager  of  the  Vitagraph  company, 
Toronto.  The  secretary-treasurer  is  J. 
P.  O'Loughlin,  Toronto,  representing 
Regal  Films,  Ltd. 

Those  Attending. 

Among  those  who  attended  the  or- 
ganization meeting  were  L.  Rosenfeld, 
Monarch  Film  Company;  Vincent  Mc- 
Cabe,  Canadian  manager  of  Fox  Film 
Corporation ;  Harry  KaufTman,  Exhib- 
itors Distributing  Corporation;  A.  Ber- 
man.  United  Artists;  C.  L.  Stevenson, 
Crown  Features;  I.  Soskin,  Sterling 
Films,  Ltd.;  William  Allen,  Canadian 
Exhibitors  Exchange;  George  Weeks, 
Famous  Lasky  Film  Service,  Ltd.,  and  L. 
E.  Ouimet,  of  Montreal,  president  and 
general  manager  of  the  Specialty  Film 
Import,  Ltd. 


been  considered  fertile  fields  for  the 
extended  runs.  The  contract  signed 
with  the  Hulsey  chain  is  not  only  not- 
able because  it  assures  the  tie-up  of 
twelve  big  Texas  houses  for  an  aggre- 
gate period  of  three  months,  but  be- 
cause this  deal  is  significant  of  the  trend 
among  the  exhibitors  for  the  longer  run. 
Week  Runs  in  Small  Towns. 

"The  contract  which  Southern  Enter- 
prises has  made  with  Realart  will  give 
'Soldiers  of  Fortune'  a  run  totaling 
eighty-four  days  in  twelve  towns  having 
a  total  population  of  655,474  inhabitants. 
In  San  Angelo.  Texas,-  with  a  popula- 
tion of  only  10,321,  the  film  is  scheduled 
to_  run  seven  days  at  the  Lyric  Theatre. 

"In  addition,  the  film  will  run  for 
seven  days  in  Texas  at  the  Queen  Thek- 
tre,  Galveston,  which  has  a  population 
of  41,863;  at  the  Star  Theatre,  Denison, 
with  a  population  of  14,779;  at  the  Queen 
Theatre,  Abilene,  with  a  population  of 
14,238;  at  the  Majestic  Theatre,  Austin, 
with  a  population  of  34,814;  at  the  Cres- 
cent Theatre,  Temple,  with  a  population 


of  13,000;  and  at  the  Victory  Theatre, 
Waco,  with  a  population  of  33,385.  Some 
of  the  largest  cities  which  are  keeping 
'Soldiers  of  Fortune'  for  seven  days  are 
Dallas,  Houston,  San  Antonio,  Fort 
Worth  and  Little  Rock,  Ark." 


New  Rolin  Comedy  "All  Lit  Up." 

The  new  Rolin  comedy,  "All  Lit  up," 
which  Pathe  will  release  February  1, 
presents  several  hints  by  which  enter- 
prising cafe  proprietors  might  profit, 
with  the  arrival  of  prohibition.  "Snub" 
Pollard  is  the  featured  member  of  the 
cast  with  Eddie  Boland  and  Sunshine 
Sammy  assisting  him. 

New  Vehicle  Is  Selected 

by  Metro  for  Viola  Dana 

THE  picture  rights  to  "The  Girl 
Patsy"  have  been  purchased  by 
Metro  Pictures  Corporation.  It  is 
likely  that  the  play  will  be  used  as  a 
starring  vehicle  for  Viola  Dana.  "The 
Girl  Patsy"  is  a  comedy  in  three  acts 
and  was  produced  in  New  York  City  sev- 
eral seasons  ago  and  also  played  with 
considerable  success  throughout  the 
country. 

The  play  was  acquired  on  the  recom- 
mendation of  June  Mathis,  head  of  Me- 
tro's scenario  department.  Miss  Mathis 
played  in  the  original  stage  production 
in  New  York  City  before  she  became  a 
scenario  writer  and  considered  it  strong 
material  for  the  screen  and  a  particu- 
larly well  suited  vehicle  for  Viola  Dana. 

Viola  Dana  is  now  making  "Eliza 
Comes  to  Stay,"  by  the  English  actor- 
playwright,  H.  V.  Esmond.  It  was 
adapted  by  A.  P.  Younger  and  is  being 
directed  by  W.  A.  Howell,  a  newcomer 
on  Metro's  staflf  of  directors.  It  is 
scheduled  for  release  late  in  February. 
Viola  Dana  will  then  appear  in  "Parlor. 
Bedroom  and  Bath."  "The  Girl  Patsy" 
will  undoubtedly  follow  this  farce. 

"Huckleberry  Finn"  Scores 
at  Pre-Release  Showings 

THAT  there  is  something  akin  to 
magic  in  the  hold  which  "Huckle- 
berry Finn"  has  upon  the  Ameri- 
can people  was  amply  demonstrated 
when  William  D.  Taylor's  Paramount- 
Artcraft  production  of  the  Mark  Twain 
classic  was  shown  simultaneously  at  the 
Sherman  Theatre,  Chillicothe,  O.,  and 
the  Loring  Theatre,  Riverside,  Cal.  for 
the  first  time  in  the  country. 

The  engagement  at  the  Chillicothe 
house  was  for  three  days  starting  the 
13th.  At  its  close,  H.  P.  Wolfberg, 
Famous  Players-Lasky's  branch  man- 
ager at  Cincinnati,  wired  the  home  of- 
fice as  follows:  That  the  picture  had 
completed  a  three-day  engagement  at 
Chillicothe  with  complete  success.  All 
records  smashed. 

In  Riverside.  Cal.,  the  success  of 
"Huckleberry  Finn"  was  no  less  em- 
phatic, judging  from  the  following  tele- 
gram from  Al  Price,  Famous  Players- 
Lasky  exploitation  representation  in 
Los  Angeles  : 

"'Huckleberry  Finn'  absolutely  breaks 
all  box-office  records  at  Loring  Theatre, 
Riverside,  on  first  day  of  showing.  Crit- 
icism says  :  'A  better  picture  we  have 
not  seen.  Just  the  proper  note  seems 
to  have  been  struck  and  Director  Tay- 
lor has  done  notable  work.'  Looks  like 
the  engagement  will  be  a  record  run, 
and  you  know  what  this  means  in  a 
community  like  Riverside." 


Canadian  Distributors  Association 

Makes  Clair  Hague  First  President 


Hulsey  Books  Allan  Dwan  Picture 

for  Three  Months  in  Twelve  Houses 


January  31,  1920 


THE   MOVING   PICTURE  WORLD 


757 


Hodkinson  Announces  Distribution 

of  **His  Temporary  Wife*'  in  February 


"Just  a   Wife"  to  Get  Coast  Preview. 

"Just  A  Wife,"  the  first  West  Coast 
Selznick  production  for  National  Thea- 
tres which  was  completed  recently,  will 
be  given  a  preview  by  dramatic  critics 
of  Los  Angeles  and  the  members  of  the 
cast  and  of  the  Selznick  organization  at 
one  of  the  downtown  theatres  before 
the  film  is  sent  to  New  York.  Invita- 
tions for  the  professional  showing  were 
sent  out  by  Production  Manager  Rapf. 

Browning  Took  Five  Months 
to  Make  "Beautiful  Beggar" 

IT  was  in  the  month  of  August,  1919, 
that  Tod  Browning  shouted  "Came- 
ra!" for  the  first  time  on  "The  Beau- 
tiful Beggar,"  starring  Priscilla  Dean, 
and  the  new  year  of  1920  had  already 
been  ushered  in  before  the  same  director 
gave  his  final  order,  "Cutl"  on  the  last 
scene  of  this  photodrama. 

Nearly  five  months  spent  in  the  mak- 
ing, a  large  amount  of  money  expended, 
nearly  4,000  actors  and  extras  posed  are 
marked  up  against  this  picture  on  the 
debit  side  of  the  Universal  ledger.  On 
its  credit  side  are  a  story  of  great  in- 
terest, based  on  H.  H.  Van  Loan's  cre- 
ation, "The  Virgin  of  Stamboul";  the 
inimitable  acting  of  Priscilla  Dean,  sup- 
ported by  Wallace  Beery,  Wheeler  Oak- 
man,  F.  A.  Warren,  Edward  Burns.  Eu- 
genie Ford,  Clyde  Benson,  Ethel  Ritch- 
ie and  Yvette  Mitchell;  a  subtle  presen- 
tation of  the  atmosphere  of  the  Orient 
and  the  fine  direction  of  Tod  Browning. 

Forty-six  sets  were  erected  at  Uni- 
versal City  for  the  filming  of  "The  Beau- 
tiful Beggar";  whole  sections  of  Con- 
stantinople and  Stamboul  were  repro- 
duced; palaces,  harems,  bazaars,  coffee 
houses  and  dozens  of  other  structures 
were  erected. 

Universal  Says  Klein 

Mismanaged  Department 

THE  Universal  Film  Manufacturing 
Company  not  only  asserts  that  it 
was  amply  justified  in  discharging 
Harry  D.  Kline,  who  was  manager  of 
the  production  department  of  its  studio 
at  Universal  City,  but  makes  a  counter- 
claim for  alleged  damages  amounting 
to  $150,000. 

Kline  entered  into  a  contract  with  the 
film  company  to  be  manager  of  the  pro- 
duction department  for  a  period  of  two 
years  commencing  on  May  14,  1919,  at  a 
salary  of  $300  a  week  for  the  first  year 
and  $500  weekly  the  second  year.  He 
was  discharged  last  December  and  sub- 
sequently started  an  action  in  the  United 
States  District  Court  to  recover  $33,200, 
representing  his  salary  for  the  unexpired 
term  of  the  contract. 

In  its  answer  to  the  suit  the  film 
company  alleges  through  its  counsel, 
Stanchfield  &  Levy,  that  the  plaintiff 
failed  and  neglected  to  manage  the  de- 
partment in  a  diligent,  efficient,  proper, 
skilful,  competent,  or  economical  man- 
ner, that  he  wasted  large  sums  of  money 
in  producing  motion  pictures  and  that 
he  disorganized  and  destroyed  the 
morale  of  the  personnel  of  the  studio. 

Consequently  the  film  company  con- 
tends that  it  has  sustained  damages 
amounting  to  $150,000  as  a  result  of  the 
alleged  negligence  of  the  plaintiff  and 
demands  judgment  against  him  for  this 
amount  and  asks  that  his  complaint  be 
dismissed. 


ANNOUNCEMENT  is  made  by  the  W. 
W.  Hodkinson  Corporation  of  its 
distribution  of  a  finely  made  pro- 
duction, "His  Temporary  Wife,"  pro- 
duced and  presented  by  Joseph  Levering 
with  an  all-star  cast  inclusive  of  Ruby 
de  Remer,  Edmund  Breese,  Mary  Bo- 
land,  Eugene  Strong,  W.  T.  Carleton, 
Armand  Cortes  and  half  a  dozen  other 
well-known  players.  The  story  is  by 
Robert  Ames  Bennet. 

This  picture  comes  into  the  market 
unheralded  and  containing  many  ele- 
ments that  will  make  it  popular  with  ex- 
hibitors. It  has  besides  its  fine  produc- 
tion qualities  and  standards  the  exploi- 
tation values  that  go  along  with  half  a 
dozen  widely  known  star  names. 


FOLLOWING  closely  upon  the  an- 
nouncement that  "The  Beloved 
Cheater,"  the  Robertson-Cole  spe- 
cial starring  Lew  Cody,  has  been  booked 
to  play  the  Stanley  Theatre  in  Phila- 
delphia, come  the  announcements  that 
the  picture  was  the  hit  of  Detroit  and 
turned  thousands  away  in  Atlantic  City. 
What  is  true  in  Detroit,  Philadelphia 
and  Atlantic  City,  is  also  said  to  be  true 
in  almost  every  first-run  house  in  the 
United  States,  for  extra  prints  had  to 
be  made  to  supply  the  demand  for  ex- 
tended runs  and  extra  bookings  on  "The 
Beloved  Cheater." 

"Figures  do  not  lie,  and  the  numerous 
requests  for  extra  bookings  and  the 
prices  paid  for  the  feature  places  'The 
Beloved  Cheater'  in  a  class  by  itself," 
said  A.  S.  Kirkpatrick,  vice  president 
and  general  manager  of  the  Robertson- 
Cole  Distributing  Corporation.  "When 
playing  against  the  best  first-run  pro- 
duction, the  Lew  Cody  feature  broke  all 


"His  Temporary  Wife"  is  a  society 
drama  with  elements  of  melodramatic 
action.  Novel  in  its  theme  and  strong 
in  its  enactment,  this  production  is  as- 
sured of  exhibitor  as  well  as  public  ap- 
probation. 

More  beautiful  than  she  was  in  "The 
Auction  Block,"  Miss  De  Remer  reveals 
dramatic  ability  that  will  surprise  her 
following.  As  for  Edmund  Breese,  noth- 
ing he  has  done  for  the  screen  since 
his  portrayal  in  "The  Master  Mind" 
compares  with  his  performance  in  this 
production,  and  Eugene  Strong,  who  dis- 
tinguished himself  in  support  of  Blanche 
Bates  in  "The  Border  Legion,"  also  ap- 
pears to  a  splendid  advantage  in  "His 
Temporary  Wife." 


records  and  so  great  was  the  demand 
that  extra  runs  were  made  necessary. 

"I  have  received  more  unsolicited 
praise  for  this  picture  than  for  any 
other  production  ever  affiliated  with 
any  organization  to  which  I  was  .  at- 
tached. It  is  certainly  marvelous  the 
manner  in  which  it  has  taken  the  coun- 
try by  storm.  First-run  houses  in  many 
cities  bid  for  the  picture  where  others 
were  content  to  play  day  and  date." 

The  following  telegram  received  by 
Robertson-Cole  from  E.  J.  O'Keefe,  of 
the  City  Square  Theatre,  tells  what  "The 
Beloved  Cheater"  did  in  Atlantic  City: 
"  'The  Beloved  Cheater'  turned  them 
away  yesterday  and  today.  Even  big- 
ger business  than  in  the  first  three  days. 
Am  holding  it  over  another  day.  The 
whole  city  is  talking  about  it.  "The  Be- 
loved Cheater'  is  certainly  a  world 
beater." 

"The  Beloved  Cheater"  also  went  big 
in  Detroit  for  three  days. 


George  A.  Bleich  Plans  His  Fourth 

New  Theatre  in  Owensboro,  Kentucky 


GEORGE  A.  BLEICH  has  taken  a 
long  lease  on  a  site  on  Frederica 
street,  Owensboro,  Ky.,  and  will 
at  once  remodel  it  into  a  picture  and 
vaudeville  theatre  which  is  planned  to 
be  the  finest  in  town.  It  will  be  opened 
early  in  the  spring.  The  lot  has  a 
frontage  of  43  feet  and  is  100  feet  in 
depth.  Work  will  be  begun  immediately, 
as  no  new  foundations  will  be  required. 

Seven  years  ago  Mr.  Bleich  built  and 
opened  the  Empress  Theatre,  until  now 
the  finest  of  the  three  houses  in  town. 
His  vigorous  advertising  campaign  and 
his  policy  of  always  being  truthful  with 
his  patrons  brought  the  house  into  im- 
mediate favor  and  made  Mr.  Bleich 
known  to  exhibitors  all  over  the  coun- 
try. More  than  once  he  has  advertised 
that  a  coming  attraction  was  not  up  to 
the  standard  and  once  he  even  offered 
an  apology  for  a  picture  which  had  not 
come  up  to  his  ideas  of  what  a  picture 
should  be.  The  "Bleich  style"  has  be- 
come a  synonym  for  frank  advertising. 
It  was  not  long  before  he  added  the 


Queen  and  Grand,  the  opposition 
houses,  to  his  string  and  for  several 
years  he  has  had  control  of  the  town's 
amusements,  but  so  fairly  has  he  dealt 
with  his  patrons  that  no  opposition  has 
dared  to  enter  the  attractive  territory. 
His  methods  have  so  popularized  amuse- 
ments in  Owensboro  that  now  there 
seems  to  be  a  demand  for  a  newer 
house  and  the  as  yet  unnamed  theatre 
is  being  erected  to  supply  this  apparent 
want. 

The  new  house  will  have  a  capacity 
of  900,  with  one  balcony,  and  will  be 
provided  with  all  of  the  modern  re- 
finements. It  is  a  stop  gap  for  a  larger 
house,  the  site  for  which  Mr.  Bleich  al- 
ready owns,  but  which  will  require 
complete  erection.  In  the  present  state 
of  the  building  materials  market  he 
does  not  feel  that  it  would  be  wise  to 
undertake  so  elaborate  a  structure  at 
this  time,  so  the  smaller  theatre,  made 
over  from  a  double  store  building,  will 
be  built  to  tide  over  the  present  situa- 
tion. 


Robertson-Cole  Points  to  Success 

Attained  by  "The  Beloved  Cheater 


758 


THE   MOVING   PICTURE  WORLD 


January  31,  1920 


Sid  Grauman  Is  Profuse  in  Praise 

of  Realart's  'Xuck  of  the  Irish 


UNHERALDED  by  publicity  and 
with  hardly  a  line  of  advance 
notice,  "The  Luck  of  the  Irish," 
slipped  quietly  into  Grauman's  million- 
dollar  Broadway  Theatre  in  Los  An- 
geles, and  solely  on  its  own  merits  lit- 
erally smashed  across  a  screen  victory 
in  a  pre-release  showing,  according  to 
information  received  by  Realart. 

Sid  Grauman,  in  hailing  the  Realart 
feature  as  a  "triumph  for  the  cinema 
art,"  was  echoed  by  reviewers  of  the 
western  city  and  by  audiences  who 
packed  the  big  house  and  caused  the 
well-known  exhibitor  to  say  in  a  tele- 
graphic message  to  John  S.  Woody:  "I 
don't  think  any  theatre  in  this  country 
is  big  enough  to  hold  them." 

Allan  Dwan  has  adapted  the  film  from 
the  novel,  "The  Luck  of  the  Irish,"  pos- 
sibly the  best  known  story  of  love  and 
adventure  by  Harold  MacGrath.  With  a 
new  mass  of  human  material  at  his  com- 
mand that  spans  its  narrative  from  the 
colorful  ghettos  of  Manhattan  to  scent- 
ed, far-oti  corners  of  the  mystic  East, 
Mr.  Dwan  has  created  what  Los  Angeles 
reviewers  have  called  "an  ace  among 
cinematic  achievements." 

Combine*  Two  Vital  Qualities. 

From  the  reports  coming  from  Grau- 
man's Theatre,  "The  Luck  of  the  Irish" 
stands  out  not  merely  as  a  notable  pro- 
duct of  modern  direction,  but  as  a  com- 
pelling story  that  has  annexed  the  box- 
office  record  for  week's  receipts  at  its 
premiere  showing.  The  combination  of 
the  two  vital  picture  qualities,  artistic 
merit  and  box-office  attraction,  are  defi- 
nitely singled  out  of  this  photoplay  by 
Mr.  Grauman,  who  declares  in  his  con- 
gratulatory message  to  Realart  that 
"the  exhibitor  who  books  'The  Luck  of 
the  Irish'  can  congratulate  himself  as 
soon  as  the  ink  is  dry  on  the  contract." 

Realart  has  made  no  previous  an- 
nouncement regarding  "The  Luck  of 
the   Irish,"   according   to    a  statement 


from  President  Morris  Kohn,  because 
it  is  not  the  policy  of  the  company  to 
commit  itself  regarding  pictures  until 
after  they  have  been  put  to  practical 
test. 

Te«t  Prove*  Worth. 

"This  is  the  plan  we  have  followed  in 
the  past,"  says  Mr.  Kohn,  "and  even 
now  we  would  say  nothing  regarding 
the  Grauman  showing  of  'The  Luck  of 
the  Irish'  except  for  the  fact  that  the 
news  has  traveled  so  widely  and  the 
consequent  requests  for  information 
have  been  so  persistent  that  we  have 
had  no  alternative.  Our  idea  was  to 
turn  the  picture  over  to  an  exhibitor 
and  let  him  put  it  on  without  exploita- 
tion assistance,  in  exactly  the  way  he 
puts  on  other  productions.  The  result 
of  the  test  was  to  demonstrate  to  us 
just  what  sort  of  picture  Mr.  Dwan  had 
made." 


National  to  Make  1920 

an  "All-American"  Year 

A YEAR  of  smashing  success  is  pre- 
dicted for  the  National  Film  Cor- 
poration of  America,  by  Capt. 
Harry  M.  Rubey,  president  of  that  con- 
cern. It  will  be  an  "All-American"  year, 
as  productions  will  be  confined  to  the 
screening  of  American  stories  by  Amer- 
ican authors.  The  first  of  this  series  is 
already  in  production,  while  active  work 
on  the  second  will  commence  within 
three  weeks.  A  new  serial  will  also  be 
included  in  the  1920  program,  with  Jack 
Hoxie,  who  scored  a  hit  with  Ann  Little 
in  National's  "Lightning  Bryce"  serial, 
in  the  stellar  role. 

The  first  of  the  National's  1920,  which 
will  be  marketed  about  March  first,  is 
Opie  P.  Read's  "The  Kentucky  Colonel," 
with  an  all-star  cast  headed  by  Joseph 
J.  Dowling,  Francis  McDonald,  Elinor 
Field,  Lloyd  Bacon,  Fred  Kohler,  Thel- 


ma  Salters,  Gordon  Griffiths  and  many 

others. 

"Mary  Minds  Her  Business,"  a  Mildred 
Considine  adaptation  of  the  George 
Weston  story  now  running  serially  in 
the  Ladies'  Home  Journal,  will  be  the 
second  of  National's  "Ail-American"  se- 
ries. 

As  soon  as  Flanagan  and  Edwards  re- 
turn from  a  trip  to  the  Pacific  North- 
west, where  they  are  making  personal 
appearances,  work  on  their  comedies 
will  be  resumed,  Harry  Edwards  will  di- 
rect. 

Neal  Burns  has  also  returned  to  the 
National  studios,  with  Mark  Godlaine, 
his  director.  Mr.  Burns  was  granted  a 
two-weeks  vacation  over  the  holidays. 
The  Burns  Capitol  comedies  are  released 
by  Goldwyn. 

"The  Valley  of  Tomorrow" 
Has  Unusually  Able  Cast 

THE  American's  new  photonovei 
by  Stephen  Fox,  "The  Valley  of 
Tomorrow,"  screened  at  Lake  Ta- 
hoe  in  the  Sierra  Nevadas,  called  for  a 
cast  of  unusual  ability.  The  story  is 
conspicuous  for  vigorous  action,  one 
tense  and  absorbing  event  leading  into 
another  still  more  exciting.  William 
Russell,  in  the  leading  role,  is  well  en- 
dowed with  the  mental  and  physical 
equipment  to  admirably  fill  the  bill. 
He  has  made  an  enviable  record  as  a 
master  of  dynamic  action,  notably  in  the 
recent  "Six  Feet  Four";  but  in  "The 
Valley  of  Tomorrow"  he  displays  an 
ability  of  high  order  as  an  interpreter 
of  strong  emotional  parts. 

Mary  Thurman  is  Russell's  leading 
woman,  in  the  role  of  a  young  Italian 
girl,  devoted  to  her  unworthy  brother 
and  in  love  with  his  enemy.  Histrionic 
ability  of  the  melodramatic  order  was 
required,  and  Mary  Thurman  handles 
the  part  with  a  reserve  force  and  spirit. 

The  versatile  Harvey  Clark  plays  the 
venerable  "Long  John."  Fred  M.  Mala- 
testa,  an  Italian  by  birth,  plays  the  diffi- 
cult role  of  the  guilty  Italian  singer  and 
moral  outlaw. 

Others  in  the  cast  are  Pauline  Curley, 
Frank  Brovvnlee,  Frank  Clark,  Lewis 
King,  a  j'ounger  brother  of  the  director, 
Henry  King,  and  Jeffrey  Sloan. 


Aviatrix  Joins  Fox  News  Staff. 

Marguerita  La  Barnette,  a  pretty 
flyer  of  San  .'\nionio,  Texas,  is  the  latest 
addition  to  the  staflf  of  "camera  corres- 
pondents" maintained  by  Fox  News  in 
its  determination  to  give  its  patrons  at 
all  times,  and  as  speedily  as  aeroplane, 
steamship  and  express  train  travel,  the 
news  of  the  world  on  the  screen.  Miss 
La  Bariiette's  first  assignment  in  this 
service  was  to  take  an  aeroplane  trip, 
thereby  probably  achieving  the  record 
of  being  the  first  camerawoman  to  ob- 
tain pictures  aloft. 


Cast  for  "Dad's  Girl"  Announced. 

Republic  Distributing  Corporation  an- 
nounces the  complete  cast  of  "Dad's 
Girl,"  which  was  named  recently  as  the 
first  of  a  series  to  be  distributed  through 
Republic  by  Waldorf  Photoplays,  Ltd. 

This  David  G.  Fischer  production  is 
to  feature  Jackie  Saunders,  and  in  her 
support  will  be  Jack  Drumier,  Kemp- 
ton  Greene,  Charles  Martin,  Jack  Ray- 
mond, Arthur  Behrens  and  George  M. 
Carleton. 


"Taming  the  West"  Brings  on  the  Taming  of  the  Stew. 

'Taming  the  West"  is  the  title  of  this  Hallroom  Boys'  comedy  recently 
released  by  Jack  and  Harry  Cohn. 


January  31,  1920 


THE   MOVING   PICTURE  WORLD 


759 


Completely  Cast  for  "Woman  God  Sent." 

It  was  announced  that  the  large  cast 
for  "The  Woman  God  Sent,"  being 
made  at  the  Selznick  Eastern  studios  in 
Fort  Lee  and  the  Bronx,  is  rapidly  be- 
ing completed.  Casting  Director  Dick 
L'tistrange  announces  that  Joe  King  has 
signed  a  contract  with  Myron  Selznick, 
head  of  production,  to  appear  in  the 
leading  role  as  Jack  West,  opposite 
Zena  Keefe  as  Margaret  Manning,  a 
factory  girl.  Other  additions  to  the 
cast  are  Warren  Cook  and  Louise 
Powell. 


Wittman  Again  Reelected 
Head  ot  Bronx  Exhibitors 

THE  Cinema  Association  of  Bronx 
County,  New  York,  held  its 
eighth  annual  installation  of  of- 
ficers and  banquet  on  Wednesday  eve- 
ning, January  21,  at  Ebling's  Casino, 
Bronx.  The  newly  elected  officers  are 
John  J.  Wittman,  president;  John  Bolte, 
vice  president;  Henry  Coles,  executive 
secretary;  Henry  Suchman,  treasurer; 
Morris  Sussman,  three-year  trustee  and 
William  Wilson,  sergeant-at-arms. 

President  Wittman,  who  had  been  re- 
elected for  his  eighth  term,  was  present- 
ed with  a  silver  service  set  of  fifty  pieces 
and  Secretary  Cole  received  a  two  car- 
rot diamond  ring  as  an  evidence  of  the 
association's  appreciation  of  their  long 
and  faithful  services.  No  other  local 
exhibitors'  association  has  held  together 
with  so  much  harmony  and  has  been  the 
means  of  accomplishing  so  much  good 
for  its  members  than  the  Cinema  As- 
sociation, due  almost  entirely  to  its 
leadership  and  its  initiative. 

Besides  the  members  present  at  the 
banquet  many  municipal  representatives 
of  New  York  added  their  testimony  to 
the  influence  of  the  association  in  the 
Bronx. 

"Everybody's  Business" 

Indorsed  by  the  Legion 

PERHAPS  the  most  valuable  exploi- 
tation feature  of  "Everybody's  Busi- 
ness" is  the  practical  support  which 
the  posts  of  the  American  Legion  are 
giving  this  film.  In  some  sections  of  the 
country  the  Legion  has  gotten  behind 
the  film  to  the  extent  of  purchasing 
prints  for  showing,  and  everywhere  the 
members  are  giving  all  possible  aid  to 
the  exhibitors  of  tlie  film.  This,  taken 
in  conjunction  with  the  indorsement  of 
many  other  patriotic  societies,  makes  it 
a  simple  matter  to  put  over  this  prop- 
aganda. 


Bernstein   Receives   Flattening  Offer. 

I.  Bernstein,  known  to  the  motion  pic- 
ture trade  as  "Bernie,"  has  received  an 
offer  from  one  of  the  largest  of  the 
British  producers  to  take  charge  of  a 
large  producing  plant  now  under  con- 
struction in  Whales.  Mr.  Bernstein  is 
at  present  production  manager  for  the 
National  Film  Corporation  of  America. 
Prior  to  becoming  associated  with  the 
late  "Smiling  Bill"  Parsons,  Mr.  Bern- 
stein was  head  of  Universal  City. 


Look  before  you  leap  into  unnecessary 
expenditures  on  your  theatre  electrical 
equipments.  "Motion  Picture  Electricity," 
by  J.  H.  Hallberg,  280  pages,  sent  post- 
paid for  $2.50.  Chalmers  Publishing  Co., 
516  Fifth  Ave.,  N.  Y.  City. 


Felix  Feist  Is  Cordially  Greeted 

by  Many  Exhibitors  in  St.  Louis 

Theatre,  Granite  City;  George  Pliakos, 
of  the  Criterion  and  Marquette  thea- 
tres; Harry  Greenman,  of  the  Pershing 
Theatre;  Elmer  Briant,  of  the  West  End 
Lyric  Theatre,  and  many  others.  Mr. 
Feist  was  disappointed  at  not  seeing 
Frank  Cella  of  the  Cella  and  Tate  En- 
terprises, and  Harry  Koplar,  of  the  big 
Koplar  circuit. 

From  St.  Louis,  Mr.  Feist  went  to 
Kansas  City,  his  itinerary  calling  for 
a  stop  in  Omaha  on  January  18,  19  and 
20;  Denver  on  January  21,  22  and  23; 
Salt  Lake  on  January  24,  25  and  26; 
Seattle  on  January  29,  30,  31  and  Feb- 
ruary 1 ;  San  Francisco  on  February 
2,  3,  4  and  5;  Los  Angeles  on  February 
6,  7,  8,  9  and  10;  Dallas  on  February 
13,  14  and  15;  New  Orleans  on  February 
16,  17  and  18;  Atlanta  on  February  19, 
20  and  21,  and  Cincinnati  on  February 
22,  23  and  24. 


Kremer  Reports  Sales 

on  Chaplin  Reissues 

ANNOUNCEMENT  of  the  sale  of 
Essanay-Chaplin  reissues,  "The 
Champion,"  "Work,"  "Jitney  Elope- 
ment" and  "By  the  Sea"  to  First  Na- 
tional Exhibitors  of  Louisville,  has  just 
been  made  by  Victor  Kremer,  who  is 
touring  the  Middle  West  in  the  interest 
of  these  productions. 

Bert  Lubin,  special  traveling  repre- 
sentative of  the  Kremer  organization 
also  reports  the  sale  of  the  above  sub- 
jects and  the  four  reel  reissue  of  Chap- 
lin's "A  Burlesque  on  Carmen,"  to  A.  C. 
Bromberg,  of  Atlanta,  for  Louisiana 
and  Mississippi.  Mr.  Bromberg  has 
previously  bought  these  subjects  for 
Georgia,  Florida,  .A.labama,  Tennessee, 
and  North  and  South  Carolina. 

Mr.  Kremer  also  disposed  of  Ohio 
rights  to  the  four  short  Chaplin  re- 
issues to  the  Essential  Productions  Com- 
pany of  Cleveland. 


Shadows  of  Mystery  Point  Their  Fingers  Across  the  Room. 

One  of  the  many  shots  that  hold  In  Emile  Chautard's  "The  Mystery  of 
the  Yellow  Room"  for  Realart. 


THE  proverbial  glad-hand  was  in 
evidence  at  the  reception  accorded 
Felix  P'eist,  vice  president  and 
manager  of  sales  for  the  Goldwyn  Dis- 
tributing Corporation,  by  the  leading 
exhibitors  of  St.  Louis  when  the  Gold- 
wyn executive  arrived  on  his  coast-to- 
coast  tour  last  week.  In  keeping  with 
the  purpose  of  his  trip,  which  is  to  meet 
as  many  exhibitors  as  possible  and  get 
first-hand  information  on  conditions  as 
they  exist  in  every  territory,  Mr.  Feist 
spent  much  of  his  time  at  the  various 
theatres  of  the  city. 

"My  strongest  impression  of  St. 
Louis,"  said  Mr.  Feist,  "is  the  decided 
effort  on  the  part  of  the  local  exhibi- 
tors to  improve  the  presentation  of 
their  pictures.  The  change  since  my 
last  visit  is  so  great  that  it  cannot  help 
but  be  noted.  Based  on  expressions  of 
opinion  from  many  exhibitors,  I  judge 
that  while  it  is  not  their  aim  to  build 
theatres  larger  than  the  Capitol  in  New 
York  City,  they  aim  to  keep  abreast 
of  the  times  in  every  effort  to  place 
their  theatres  on  the  highest  artistic 
plane. 

Met  Many  Old  Friends. 

"I  have  talked  to  St.  Louis  exhibitors 
both  large  and  small,  and  have  care- 
fully noted  their  opinions  as  to  the  type 
of  productions  which  they  desire.  The 
Goldwyn  policy  has  always  ibeen  to 
weigh  carefully  the  opinion  of  the  ex- 
hibitor, and  this  will  be  even  more  in 
evidence,  if  possible,  during  the  com- 
ing season." 

Mr.  Feist  renewed  acquaintance  with 
many  exhibitors,  including  Spiros 
Skoras,  of  the  Skoras  Amusement  En- 
terprises; Louis  K.  Sidney,  of  King's 
Theatre;  Hector  Pazmezoglu,  of  the 
New  Delmar  and  Congress  theatres; 
Joe  Erber,  controlling  theatres  in  East 
St.  Louis,  Collinville  and  Belleville; 
Louis  •  Landeau,    of    the  Washington 


760 


THE   MOVING   PICTURE  WORLD 


January  31,  1920 


Walsh  to  Occupy  Municipal  Studios 
in  Long  Island  City  Now  Being  Planned 


RA.  WALSH  will  occupy  the  new 
Municipal  Studios  to  be  erected 
•immediately  at  Long  Island  City. 
Mr.  Walsh,  who  has  been  elected  vice 
president  of  the  new  concern,  returned 
to  New  York  City  last  week  after  a 
short  trip  up-state. 

Under  his  recent  contract  with  May- 
flower Photoplay  Corporation,  in  which 
he  is  to  make  super-features  for  Real- 
art  distribution,  ].rr.  Walsh  is  called 
upon  to  expand  the  scope  of  his  work 
and  will  thus  require  larger  facilities 
than  are  at  present  available  in  the  East. 

"Facilities  for  the  large  scale  produc- 
tion of  feature  photoplays  are  very 
much  limited  in  the  East,"  says  Mr. 
Walsh  in  a  statement.  "The  Municipal 
Studios  will  fill  a  long  felt  want.  I 
intend  to  stage-  super-features  and  will 
spare  neither  time  nor  money  in  the 
effort  to  produce  big  pictures. 

Will  Cost  About  $750,000. 

"Long  Island  City  is  fast  becoming  the 
studio  center  of  the  East.  Production 
is  now  moving  to  that  territory  in  pref- 
erence to  New  Jersey,  which  has  long 
been  the  Mecca  of  eastern  motion  pic- 
ture folk.  The  Municipal  Studios  will 
not  only  be  the  home  of  the  R.  A. 
Walsh  Productions,  but  will  also  help 
supply  the  crying  need  of  the  hour — 
better  studio  facilities. 

The  Municipal  Studios  in  Long  Island 
City  will  cost  approximately  $750,000,  ac- 
cording to  present  estimates.  The  ex- 
tent of  the  plant  is  suggested  by  the 
size  of  the  stage,  which  will  measure 
200  by  240  feet.  Scheduled  for  comple- 
tion by  July  1,  the  Municipal  Studios 
will  not  only  serve  as  the  producing 
center  for  the  R.  A.  Walsh  Productions, 
but  will  also  be  leased  in  part  as  the 
temporary  home  for  companies  without 
adequate  accommodations  for  picture- 
making. 

The  president  of  the  Municipal  Stu- 
dios is  Albert  Loew,  Morris  Kohn,  of 
Realart,  is  a  stockholder. 


R.  A.  Walth 

Affiliated   with   Mayflower   to   direct  for 
Realart  productions. 


Director  Walsh  is  still  engaged  in  out- 
lining his  course  of  production,  and  has 
begun  assembling  a  group  of  capable 
assistants.  Joseph  J.  Holton,  who  was 
with  R.  A.  Walsh  in  many  of  the  di- 
rector's previous  connections,  has  joined 
the  playreading  forces.  Harold  Horne 
has  been  engaged  as  an  assistant  direc- 
tor. 

The  photoplays  which  Mr.  Walsh 
makes  for  Mayflower  will  be  released 
by  Realart  Pictures  Corporation  as 
super-features. 


Rupert  Hughes'  Picture 

Held  for  Second  Week 

AFTER  the  great  reception  of  Rupert 
Hughes'  picture,  "The  Cup  of 
Fury"  at  the  California  Theatre  in 
Los  Angeles,  Samuel  Goldwyn  was  not 
surprised  to  receive  a  telegram  announc- 
ing that  by  popular  request  the  first 
Eminent  Authors'  production  was  con- 
tinued for  another  week.  Transferred 
to  the  Miller  Theatre,  it  again  proved 
its  great  box-office  power. 

Mr.  Goldwyn  also  reports  that  Helen 
Chadwick's  remarkable  acting  in  "The 
Cup  of  Fury"  has  resulted  in  a  five-year 
contract  for  her.  Before  going  into  mo- 
tion pictures  in  1916  Miss  Chadwick  was 
one  of  the  most  photographed  girls  in 
.America,  posing  for  many  artists  and 
especially  for  Harrison  Fisher.  She  is 
a  blonde.  Her  part  as  Mamise  in  "The 
Cup  of  Fury"  affords  an  exceptional 
series  of  romantic  and  thrilling  scenes, 
and  her  personality  registers  delightfully 
and  convincingly. 

The  adventures  of  the  girl  in  "The 
Cup  of  Fury"  and  the  dramatic  pre- 
sentation of  labor  conditions  in  America 
give  the  picture  lively  and  timely  talk- 
ing points.  The  direction  of  T.  Hayes 
Hunter  has  kept  the  integrity  and  spirit 
of  Rupert  Hughes'  story. 

Besides  Helen  Chadwick,  the  cast  in- 
cludes RocklifTe  Fellowes,  Sydney  Ains- 
worth,  Herbert  Standing,  Frank  Leigh, 
Clarissa  Selvvynne,  Kate  Lester  and 
Florence  Deshon.  Abe  Scholtz  was  the 
cameraman.  It  is  safe  to  say  no  picture 
this  year  has  been  more  widely  expected 
and  advertised  in  advance  of  its  release 
by  Goldwyn  than  "The  Cup  of  Fury." 
It  is  the  first  of  Eminent  Authors'  Pic- 
tures. 


Praise    for   Anita  Stewart. 

Reports  from  the  West  Coast  indicate 
that  "The  Fighting  Shepherdess,"  Anita 
Stewart's  next  starring  vehicle  follow- 
ing "In  Old  Kentucky,"  is  one  of  the 
best  in  which  that  dainty  star  has  yet 
appeared.  A  preview  of  the  picture  has 
already  been  given  in  Los  Angeles  and 
exhibitors  who  attended  were  enthusi- 
astic in  their  praise.  Many  pronounced 
Miss  Stewart's  work  as  even  betten  than 
that  in  "In  Old  Kentucky." 

The  regular  release  date  of  "The 
Fighting  Shepherdess"  through  the  First 
National  Exhibitors  Circuit  will  be 
about  the  middle  of  February,  but  some 
time  previous  it  is  hpped  to  have  a  print 
of  the  production  in  New  York,  to  give 
a  preview  for  the  benefit  of  local  ex- 
hibitors. 


Nehls  Aids  Commerce  Committee. 

R.  R.  Nehls,  general  manager  of  the 
American  Film  Company,  Inc.,  has  just 
been  lined  up  for  usefulness  on  the  sub- 
committee of  the  Chicago  Association 
of  Commerce,  which  covers  amusements, 
theatres,  both  legitimate  and  moving  pic- 
ture, exhibits — exerything  in  fact,  that 
might  come  under  the  head  of  enter- 
tainment. Mr.  Nehls  is  well  chosen  as 
an  authority  in  such  activities,  as  he  is 
one  of  the  few  men  in  the  industry  who 
know  the  motion  picture  industry  from 
every  angle  since  its  pioneer  days. 

Announce  Entire  Cast  of 
Dempsey's  "Daredevil  Jack" 

THE  complete  cast  and  studio  staff 
for  the  Jack  Dempsey  serial  for 
Pathe,  "Daredevil  Jack,"  as  an- 
nounced by  Robert  Brunton,  who  is 
supervising  the  production,  is  as  fol- 
lows: Josephine  Sedgwick,  Hershal 
Mayall,  Albert  Cody,  Ruth  Langston, 
Frederic  Starr,  Frank  Laning,  Spike 
Robinson,  Clyde  Benson,  Aggie  Herring, 
Al  Kaufman,  Edward  Hearn  and  S.  E. 
Jennings. 

Mr.  Brunton  has  reported  to  the  New 
York  offices  of  Pathe  Exchange,  Inc., 
that  all  the  studio  and  laboratory  work 
on  the  first  episode  of  "Daredevil 
Jack"  has  been  completed  and  that 
stages  assigned  to  the  Dempsey  com- 
pany are  now  holding  sets  for  scenes 
in  the  second  chapter  of  the  Frederick 
Chapin  serial  play.  Jack  Cunningham, 
who  was  engaged  to  scenarioize  Mr. 
Chapin's  story,  turned  in  the  final  epi- 
sode in  continuity  form  a  short  time 
ago,  and  the  entire  script  is  now  in  the 
hands  of  Mr.  Brunton  for  £^,rrangements 
of  the  details  of  productiqp. 

H.  S.  Van  Dyke,  who  is  directing  the 
scenes  for  the  Dempsey  serial,  has,  as 
members  of  his  staff,  Gus  Peterson,  chief 
cinematographer ;  Jack  Okey,  art  di- 
rector; Hal  C.  Kern,  film  editor,  and 
Thomas  K.  Little,  chief  property  man. 


Film  Men  to  Have  Legion  Post. 

War  veterans  who  are  connected  with 
the  film  business  are  to  have  their  own 
American  Legion  post  in  Chicago.  It 
will  be  known  as  Cinema  Post.  A  char- 
ter has  been  applied  for,  and  the 
granted  charter  is  expected  to  arrive 
in  Chicago  in  the  near  future. 

An  American  Legion  post  for  film 
folk  was  suggested  at  the  annual  din- 
ner of  the  Rolhacker  Film  Manufactur- 
ing Company  workers  several  weeks 
ago.  Watterson  R.  Rothacker  appointed 
a  committee  to  get  busy.  Later  Mr. 
Rothacker  suggested  the  name  for  the 
post. 


George  S.   Stevens   Joins  Jans. 

As  Jenkins,  an  old  family  butler,  is  an 
important  role  in  the  first  of  the  1920 
series  of  Jans  Pictures,  Inc.,  "Love  With- 
out Question,"  an  adaptation  of  the  pop- 
ularly read  novel,  "The  Abandoned 
Room"  by  C.  Wadsworth  Camp,  B.  A. 
Rolfe  has  selected  George  S.  Stevens  to 
portray  the  part. 

Mr.  Stevens  has  jvmt  completed  a  sim- 
ilar role  in  the  Famous  Players-Lasky 
Company's  "Dr.  Jekyl  and  Mr.  Hyde," 
and  it  is  felt  by  the  producers  that  Mr. 
Stevens'  activities  in  "Love  Without 
Question"  will  mean  great  things  for 
the  future  success  of  this  production. 


January  31,  1920 


THE   MOVING   PICTURE  WORLD 


761 


Kolker  Film  Wins. 

"The  Third  Generation,"  which  was 
written  and  produced  by  Henry  Kolker 
in  the  Brentwood  studios  as  a  Robert- 
son-Cole Superior  picture,  is  being  well 
received  by  leading  exhibitors  through- 
out the  country. 

An  all-star  cast,  including  Betty 
Blythe,  Mahlon  Hamilton,  Jack  Pratt, 
Joseph  Swickard  and  Edward  Cecil,  is 
featured  in  this  novel  production.  Scenes 
are  laid  in  old  New  York,  in  the  metro- 
polis of  the  present  day  and  about  a 
Western  mine. 


Film  Theft  Committee  Has  Sapper 

Held  on  Charge  of  Stealing  Paper 


Ade's  "Slim  Princess" 

To  Be  Filmed  by  Goldwyn 

THE  SLIM  PRINCESS,"  a  popular 
comedy  with  music,  has  been  pur- 
chased by  Goldwyn  Pictures  Cor- 
poration and  will  receive  a  screen  inter- 
pretation. Negotiations  for  the  picture 
rights  were  closed  last  week  and  soon 
plans  will  be  formulated  for  a  produc- 
tion that  in  subject  and  treatment 
promises  to  be  unique  in  photoplay  an- 
nals. 

George  Ade,  an  American  master  of 
satire,  wrote  the  play  in  collaboration 
with  Henry  Blossom  and  it  became  a 
successful  starring  vehicle  for  Elsie 
Janis  for  several  seasons,  starting  in  the 
fall  of  1910  under  the  management  of 
Charles  Dillingham.  The  play  remained 
on  Broadway  for  a  full  year  before  be- 
ing taken  to  other  large  cities  by  the 
young  star.  After  extended  engage- 
ments in  Chicago  and  Boston,  "The  Slim 
Princess"  enjoyed  a  long  career  on  the 
road  during  which  practically  every  city 
and  town  of  consequence  was  visited. 

"The  Slim  Princess"  received  a  great 
amount  of  steady  publicity  through  a 
period  of  years,  a  fact  that  will  simplify 
the  task  of  the  exhibitor  when  he  comes 
to  exploiting  the  picture.  The  theatre- 
going  public  is  well  acquainted  with  the 
title,  which  stands  for  entertainment 
of  the  highest  caliber. 


Releases  Novel  and  Film  at  Same  Time. 

The  publicity  and  exploitation  con- 
nected with  "Polly  of  the  Storm  Coun- 
try," the  first  Mildred  Harris  Chaplin 
production  under  the  banner  of  Louis  B. 
Mayer,  has  been  aided  considerably  by 
the  fact  that  the  novel  of  the  same  name 
will  be  published  simultaneously  with 
the  release  of  the  picture. 

It  is  believed  that  exhibitors  will 
profit  greatly  from  this  arrangement,  as 
preference  in  window  displays  by  book- 
sellers is  always  given  to  the  latest  book, 
'SO  that  any  exhibitor  playing  the  pro- 
duction can  be  almost  sure  of  a  window 
display  by  his  local  bookseller  without 
even  asking  for  it. 


Big  Hotel  Setting  for  Metro  Film. 

The  lobby  and  mezzanine  floor  of  a 
metropolitan  hotel  were  built  in  six  days 
on  one  of  the  commodious  indoor  stages 
at  the  Metro  studios  in  Hollywood,  by 
a  force  of  forty  carpenters  and  painters 
for  "Alias  Jimmy  Valentine,"  in  which 
Bert  Lytell  is  playing  for  Screen  Clas- 
sics, Inc.  The  setting,  eighty-five  feet 
long  and  fifty-five  feet  wide,  is  finished 
in  marble  and  bronze.  With  the  ex- 
ception of  the  electric  fixtures  it  was 
constructed  in  the  studio  workshops, 
under  the  direction  and  supervision  of 
Sidney  Ullman  and  M.  P.  Staulcup. 


ANOTHER  chapter  in  the  war 
which  the  film  theft  committee  of 
the  National  Association  of  the 
Motion  Picture  Industry  is  waging  on 
suspected  film  thieves  was  recorded  last 
week  when  Louis  Sapper,  charged  wilh 
attempted  grand  larceny  of  $225  worth 
of  paper  from  the  New  York  exchange 
of  the  Famous  Players-Lasky  Corpora- 
tion, was  held  in  $1,000  bail  for  the 
grand  jury  by  Magistrate  Schwab  in  Es- 
sex Market  Court. 

Shortly  before  Christmas,  Sapper  is 
said  to  have  approached  Gilbert  Ethier, 
a  youth  employed  in  the  New  York 
exchange  of  Famous  Players-Lasky, 
with  an  offer  to  pay  Ethier  $100  to  steal 
$225  worth  of  advertising  paper  from 
the  exchange.  Young  Ethier  went  to 
J.  Charles  Davis,  in  charge  of  the  ad- 
vertising in  the  exchange,  and  told  him. 
Davis  turned  the  matter  over  to  Harold 
Minot  Pitman  and  W.  C.  Hawkins, 
chairman  and  special  representative, 
respectively,  of  the  film  theft  committee. 

Trap  Is  Sprung. 

Mr.  Pitman  and  Mr.  Hawkins  com- 
municated with  detectives  and  a  trap 
was  laid.  Young  Ethier  was  instructed 
to  turn  the  paper  over  to  the  man  and 
receive  the  $100.  He  did  as  he  was  in- 
structed and  as  the  transaction  was 
concluded  the  detectives  arrested  Sap- 
per, according  to  the  committee  mem- 
bers. 

Sapper  was  taken  before  Magistrate 
Schwab  on  Christmas  morning  and  was 
released  in  $1,000  bail  for  a  hearing 
the  following  week.  At  the  hearing  a 
continuance  was  granted  until  January 
15,  when  Frederick  E.  Goldsmith,  of  the 
law  firm  of  Henry  J.  Goldsmith  and 
Frederick  E.  Goldsmith,  which  had  been 
retained  by  the  Famous  Players-Lasky 
Corporation,  convinced  the  magistrate 
that  Sapper  should  be  held  for  the 
grand  jury. 

In  discussing  the  arrest  of  Sapper,  Mr. 
Pitman  declared  that  the  film  theft  com- 
mittee of  the  National  Association  was 
determined  to  eradic.ate  the  band  of 
petty  thieves  which  has  been  stealing 
film  and  accessories  from  exchanges,  to 
be  sold  to  exhibitors.  The  monetary 
consideration,  in  many  instances,  he 
said,  is  not  great,  but  the  thieves'  prac- 
tice of  attempting  to  corrupt  honest 
employes  is  dangerous  and  merits  the 
keenest  prosecution.  Mr.  Pitnam  said 
that  it  is  the  aim  of  the  committee  to 
make  an  example  of  every  person  con- 
victed. 


National  to  Add  Two  More 
Producing  Units  to  Roster 

PRELIMINARY  details  for  adding 
two  more  producing  units  to  the 
National  Film  Corporation's  roster 
have  been  completed.  Active  produc- 
tion on  the  first  of  the  National's  "All- 
American"  series  of  features  will  com- 
mence about  January  15,  when  the 
initial  scenes  of  "Mary  Minds  Her  Busi- 
ness," by  George  Weston,  will  be  photo- 
graphed. The  film  version  is  by  Mil- 
dred Considine.  It  will  run  serially  in 
the  Ladies'  Home  Journal  until  March, 
•when  it  will  be  published  in  book  form. 

The  great  success  that  Mack  Hoxie 
scored   in   the   National's   1919  serial. 


"Lightning  Bryce,"  was  the  determin- 
ing factor  in  choosing  him  to  star  in 
another  serial,  to  be  produced  by  the 
National  during  the  opening  months  of 
the  new  year.  The  serial  will  be  screen 
versions  of  a  popular  series  of  stories 
by  an  American  author,  states  Mr. 
Bernstein,  who  adds  that  no  expense 
will  be  spared 


Fox  Leaves  Paramount 

to  Join  Fox  in  London 

RICHARD  C.  FOX,  who  has  been 
identified  with  motion  pictures  in 
various  capacities  since  1914,  and 
has  been  one  of  the  best-known  ex- 
change managers  in  the  country,  has  re- 
signed hts  post  in  charge  of  the  Para- 
mount Lasky  office  in  Buffalo,  and  joined 
Fox  Film  Corporation. 

Especially  well-known  in  the  middle 
west,  Mr.  Fox  managed  exchanges  in 
Chicago,  Milwaukee  and  Minneapolis 
before  becoming  Buffalo  manager  for 
Paramount.  During  the  course  of  his 
exchange  career  he  has  made  a  host  of 
friends  among  exhibitors  everywhere, 
and  has  established  an  enviable  repu- 
tation as  a  man  whose  judgment  can  be 
relied  upon  by  the  trade. 

Mr.  Fox  is  an  Englishman  by  birth, 
and  a  master  of  several  languages.  His 
qualifications  in  this  respect  fit  him  well 
for  the  post  to  which  he  has  been  as- 
signed by  William  Fox,  for  he  will  make 
his  headquarters  in  London  with  Fox 
Film  Corporation,  Ltd. 

His  exhibitor  friends  in  Buffalo  ten- 
dered Mr.  Fox  a  farewell  dinner  at  the 
Iroquois  Hotel  in  that  city  on  the  even- 
ing of  January  15.  The  arrangements 
were  in  charge  of  Harold  B.  Franklin, 
manager  and  director  of  Shea's  Amuse- 
ment Enterprises,  and  Ira  B.  Mosher, 
vice-president  of  the  Palace  Theatre 
Company. 

The  employes  of  the  Buffalo  Exchange, 
of  which  Mr.  Fox  was  in  charge,  have 
presented  him  with  a  gold  fountain  pen 
suitably  inscribed  as  a  token  of  their 
esteem. 


Richard  C.  Fox 

Joins   Fox   Film's  London  ofBcea. 


762 


THE   MOVING   PICTURE  WORLD 


January  31,  1920 


Newspaper  Critics  Lavish  Praise  on 

Mary  Pickford  in  'Tollyanna 


POLLYANNA,"  th  delightful  char- 
acter of  book  and  stage  which  has 
been  brought  to  the  screen  by  Mary 
Pickford,  in  her  first  independently  pro- 
duced masterpiece  for  United  Artists, 
has  proven  to  be  an  absolute  triumph 
in  every  sense  and  meaning  of  the 
word.  Without  dissension,  every  critic 
has  proclaimed  it  her  greatest. 

Following  are  extracts  from  some  of 
the  press  comments  on  "PoUyanna": 

The  New  York  Times  said :  "People 
have  been  asking  recently,  'Why  doesn't 
Mary  Pickford  grow  up?'  The  question 
is  answered  at  the  Rivoli  this  week.  It 
is  evident  that  Miss  Pickford  doesn't 
grow  up  because  she  can  make  more 
people  laugh  and  cry,  can  win  her  way 
into  some  hearts,  and  even  p-rotesting 
heads,  as  a  rampant,  resilient  little  girl 
than  as  anything  else.  These  things 
seem  demonstrated  by  Mary  Pickford's 
latest  picture." 

The  New  York  Sun  said:  "The  au- 
dience that  witnessed  our  Mary's  latest 
picture  at  the  Rivoli  yesterday  said  to 
her  as  plain  as  hands  can  speak,  'We 
are  glad  that  you're  glad.'  Despite  a 
sentimentality  as  potent  as  onions,  it 
is  the  best  picture  Mary  Pickford  has 
done  in  a  long  time." 

The  New  York  Tribune  said  :  "We  are 
glad  that  it  was  Mary  Pickford  that 
played  'Pollyanna,'  for  we  should  have 
hated  anyone  else  in  the  part,  or  rather 
we  should  have  hated  the  part  with 
anyone  else  in  it,  but  Mary  never  lets 
you  forget  that  she  is  Mary  and  her 
humor  is  infectious." 

The  New  York  Evening  Globe  said : 
"Mary  Pickford  was  the  original  'Glad 


Girl'  long  before  Eleanor  Porter  deco- 
rated the  six-best-seller  market  with 
'Pollyanna.'  She  has  been  uniting  hus- 
band and  wife,  comforting  disconsolate 
children,  and  brightening  the  corner 
where  she  is,  ever  since  she  first  went 
on  the  screen." 

The  Boston  American  said:  "Miss 
Pickford  is  ideally  suited  to  the  role  of 
this  little  New  England  girl — everyone 
agrees  that  she  is  the  one  actress  who 
would  not  have  to  act  the  part,  being  in 
reality  the  'Glad  Girl.'" 

The  Boston  Traveler  said:  "Mary 
Pickford  never  appeared  to  better  ad- 
vantage than  she  does  in  'Pollyanna.' 
She  achieves  her  ambition  and  brings 
gladness  to  many  people." 

The  Boston  Herald  said  :  "It  has  re- 
mained for  Mary  Pickford  to  make  the 
character  ('Pollyanna')  speak  louder 
than  words  through  her  acting  on  the 
screen.  Mary  Pickford's  conception  of 
the  'Glad  Girl'  is  irresistible." 


Excellent  Press  Book 

Issued  on  "Hawk's  Trail" 

BURSTON  FILMS  announces  an 
"Exhibitors'  Book"  for  "The 
Hawk's  Trail"  is  ready,  which  in- 
cludes sixteen  pages  of  advertising  and 
press  matter  with  a  separate  press  sheet 
inserted  which  carries  newspaper  stories 
and  cut  for  exhibitor's  use.  The  cover 
features  the  star,  the  same  revealing  the 
familiar  King  Baggot,  together  with 
the  legend,  "A  Face  as  Well  Known  as 
the  Man  in  the  Moon."  Portraits  of 
the  featured  Grace  Desmond  and  Rhea 


Mitchell  also  grace  the  cover  while  the 
title  has  for  a  background  a  hawk's 
feather. 

Ready  prepared  advertisements  for 
local  use,  name  cuts,  player  portrait 
cuts,  descriptive  and  illustrated  list  of 
advertising  supplies,  a  two-page  spread 
of  reproductions  of  both  stock  and  epi- 
sode paper,  extracts  from  the  reviews, 
a  page  of  stunts  and  a  number  of  ad- 
vertising slogans  culled  from  the  trade 
and  dramatic  press  reviews,  make  up 
a  list  of  contents  that  should  prove  of 
assistance  to  exhibitors. 

One  of  the  features  is  a  page  de- 
voted to  King  Baggot,  who  during  the 
fifteen  episodes  assumes  ten  different 
characters. 

These  are  ten  photographic  poses  of 
King  in  these  characters.  Another  fea- 
ture is  a  detailed  synopsis  of  the  first 
four  episodes,  which  is  followed  by  a 
generalization  of  the  other  eleven. 

Pearl  White's  First  Fox 

Film  Nearing  Completion 

FOR  all  the  hundreds  of  exhibitors 
who  have  run  Pearl  White  films 
in  the  past  and  for  all  the  millions 
of  admirers  of  the  star  herself  who  have 
followed  her  work  during  her  screen 
career,  William  Fox  promises  the  most 
distinct  surprise  yet  experienced. 

This  surprise,  due  to  arrive  on  the 
first  run  screens  in  February,  will  be 
introduced  in  Miss  White's  first  starring 
production  for  William  Fox.  "The 
White  Moll"  is  its  title,  and  it  is  an 
adaptation  of  Frank  L.  Packard's  story 
of  the  same  name. 

Since  the  beginning  of  work  on  the 
production  Pearl  White  has  daily  shown 
her  director,  Harry  Millarde,  as  well  as 
Mr.  Fox,  and  Mr.  Sheehan,  general 
manager  of  Fox  Film  Corporation,  va- 
rious new  angles  her  versatility  as  an 
actress.  Messrs.  Fox  and  Sheehan  are 
more  than  elated  over  the  prospects, 
and  are  confident  that  their  selection 
of  her  first  legitimate  screen  vehicle, 
Mr.  Packard's  story,  will  prove  a  happy 
one. 

Work  on  the  filming  of  one  story  is 
about  completed.  There  remain  but  a 
few  special  scenes  which  require  large 
settings.  These-  finished,  the  picture 
will  be  ready  for  titling. 

Mr.  Millarde  has  secured  some  novel 
interior  scenes,  and  with  his  photog- 
rapher, Eddie  Wynard,  has  developed 
some  new  camera  angles.  E.  Lloyd 
Sheldon  constructed  the  scenario. 

In  the  supporting  cast  are  Richard  C. 
Travers  as  leading  man,  William  Har- 
vey, Walter  Lewis,  Blanche  Davenport 
and  Jack  Bastoii,  and  the  director  uses 
a  few  hundred  extra  people  for  "atmos- 
phere" in  several  of  the  large  scenes, 
both  interior  and  exterior. 


Argonne  Hero  with  National  Film. 

Victor  Antoine  Nulty,  native  Irish- 
man, globe  trotter  and  hero  of  the  Ar- 
gonne. where  he  was  four  times 
wounded,  is  installing  a  cost  and  profit 
system  at  the  studios  of  the  National 
Film  Corporation  of  America.  Mr. 
Nulty  is  well  known  in  film  circles,  hav- 
ing been  connected  with  Kessel  and 
Bauman  and  the  Triangle  in  New  York. 
Before  enlisting  for  the  war  Mr.  Nulty 
operated  a  theatre  in  Dallas. 

iiiMiriii>iiiiiMiiii(iiiiiiiMi)iriiiMiiiii,iiiMtiiiiiiiiiiiiMiirii,iiiiiiiiiiiJMiiiiiti,it,(iiiFiiiiiiiiitiiiiiiiiiiiiiii»iinmn 

Live?  You  bet! 


|iNiiiiiiiiiiiiiiiiiii  mil  iiiiiiiiiiii  iiiiiiii  I  iiiiiii  iiiiimiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiimiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiin  iiiiiiiiiiiiiiiiiiiiiiiiiiiii  iiiiii  iiiiiiii  iiiiiiiiiiiiiiiiiiiiiiii| 

I  Twenty-Eight  New  Theatres  Listed  | 

I     in  Three  Weeks  to  Cost  $7 J 10,000  j 

I  T  N  the  last  three  weeks  the  building  department  of  Moving  Picture  World  | 

i  I    has  received  reports  of  twenty-eight  new  theatres,  to  cost  the  grand  | 

I  -■•    total  of  $7,710,000.    This  list  of  theatres  does  not  include  any  houses  | 

I  costing  less  than  $100,000.  | 

I            Below  is  the  chronicle  of  eight  theatres,  which  we  received  this  week.  | 

I  The  total  for  these  alone  is  $2,250,000.   Here  they  are:  | 

I            Brooklyn,  N.  Y.— Fox  Film  Corporation  will  build  $1,000,000  theatre  on  | 

I  Flatbush   avenue,   between    Tilden   avenue   and    Beverly    road.     Seating  | 

I  capacity,  3,500.    This  will  be  the  seventh  theatre  in  the  Fox  Brooklyn  | 

g  chain.  1 

I            Duluth,  Minn.— Cook  Brothers,  Duluth,  and  Twin  City  Amusement  | 

1  Company  have  combined  in  a  $1,000,000  corporation  for  the  jomt  manage-  g 

i  ment  of  their  theatres,  and  will  build  $500,000  store-theatre  in  Duluth.  | 

i            Milwaukee,  Wis.— Riveria,  costing  $125,000.  opens  this  month  at  Lincoln  | 

I  and  Fifth  avenues.   Joseph  J.  Schwartz  and  Earl  Rice  are  the  owners.  | 

I            Peabody,  Kan.— J.  P.  Barkwell  has  begun  work  on  a  new  $100,000  the-  | 

I  atre  in  this  city.  i 

I            San  Francisco.  Cal— Crescent  Theatre  Company  is  completing  building  | 

I  at  Visalia:  cost.  $125,000.  | 

I            Toledo,  O.— Community  Amusement  Company,  A.  Horwitz.  president,  | 

I  incorporated  at  $200,000  to  build  string  of  eight  motion  picture  theatres  in  | 

1  all  sections  of  Toledo.    Lagrange  Amusement  Company  will  build  1,500-  | 

i  spflt  theatre  on  Lagrange  street,  between  Central  and  Park  street;  cost,  | 

I  $100,000.  I 

I            Virginia.  Minn.— Ruben,  Finkelstein  &  Hamm  to  build  $100,000  theatre  | 

1  on  site  of  Virginia  Brewing  Company.  1 


And  four  pages.  Starting  744. 


el  el 


O  you  believe  in 
Reincarnation  ?  «^ 
Can  the  Dead  cdme 
back  to  life?  ^  ^ 
Is  there  a  Transmi- 
gration of  Souls? 


qAu  these 

Millions  APPARITIONS 


MILLIONS  BELIEVE  IN 
THE  SHADOW  WORLD 

MILLIONS  BELIEVE  IN 
THE  PSYCHIC 

MILLIONS  *BELIEVE  IN 
PHANTOMS 

MILLIONS  BELIEVE  IN 


'ft  rt    1  .  MILLIONS  BELIEVE  IN 

Wtll  flock  to  SPIRITS 

your  theatre  millions  believe  in 

HYPNOTISM 


J3y  Ammu  miREivE  €r  joro^  6iiby 
J^EOBERT  FAMilNE 

Ohe  ^a^hr  Reenter isi 


^9 

JOHN  W.  GREV.  President 

101-103  WEST   -42 STREET 


January  31,  1920 


THE   MOVING   PICTURE  WORLD 


763 


Fox  Yankeeizing  Par!*. 

Visitors  from  France  regularly  take 
occasion  to  speak  of  the  forceful  pub- 
licity methods  Abraham  Carlos  has 
adopted  in  behalf  of  Fox  Productions 
throughout  the  French  Republic.  In- 
deed one  traveler  insists  that  Fox  has 
so  monopolized  the  billboards  through 
out  Paris  and  other  metropolitan  cen- 
ters that  Fox  films  are  the  main  diet  of 
the  various  film  circles,  conversation. 

Between  clever  publicity,  standard 
productions  and  the  superior  ability  of 
the  Fox  representative,  the  aforesaid 
Mr.  Carlos,  this  American  producer's 
offerings  occupy  a  predominent  position 
in  the  minds  of  French  exhibitors  and 
public. 


Buffalo  Exhibitors  Support  Paper 

Declining  Misleading  Advertising 


Cameragraph  Club  Holds 

Semi-Annual  Meeting 

THE  semi-annual  meeting  of  the 
Cameragraph  Club,  composed  of 
officers  and  employes  of  the  Nich- 
olas Power  Company,  was  held  at  the 
offices  of  the  company  on  Tuesday, 
January  20,  with  T.  F.  Uhlemann  in  the 
chair. 

The  officers  of  the  club  are  President, 
Theo.  F.  Uhlemann,  Works  Manager; 
vice  president,  Raymond  Dengel,  milling 
department;  secretary  and  treasurer, 
Bennet  Goldsmith,  factory  accountant. 

The  honorary  members  are  Etiward 
Earl,  president;  Alfred  D.  Bell,  trea- 
surer; Will  C.  Smith,  general  manager, 
and  S.  S.  Cassard,  sales  manager. 

A  motion  t'^at  a  theatre  party  be  given 
at  the  Century  Opera  House  to  see 
"Aphrodite"  and  hold  a  dinner  after- 
ward at  Reisenwebers  was  passed  with 
great  enthusiasm.  A  second  motion  that 
the  wives  of  the  members  should  also 
attend  was  carried  by  a  narrow  margin. 
Among  the  members  of  the  club  are 
Louis  Merkin,  production  manager; 
James  Stillman,  purchasing  agent; 
P.  A.  McGuire,  advertising  manager; 
Chas.  Linderer,  Thomas  Uhlemann,  Max 
Bauer,  William  Ellwood,  Ferdinand  Els- 
beck,  Chas.  Wickerscheimer,  Gabriel 
Rigger,  Joseph  Koch  and  Joseph 
Abrams. 

Some  of  the  members  of  the  club  have 
been  with  the  Nicholas  Power  Company 
for  nearly  twenty  years. 


THE  Buffalo  Evening  News  has  set 
an  admirable  example  for  other 
newspapers  to  follow  by  refusing 
to  accept  advertising  on  film  productions 
telling  objectionable  stories  or  setting 
forth  questionable  material. 

On  Sunday,  January  11,  the  Family 
Theatre,  Buffalo,  began  a  week's  run 
on  a  production,  "Are  You  Fit  to 
Marry?"  based  on  the  Bollinger  baby 
case.  The  advertising  placed  by  the 
management  on  this  picture  was  un- 
usually sensational  in  character,  so 
much  so  that  certain  prominent  film 
men  called  on  the  chief  of  police  and 
the  mayor  to  have  the  film  stopped. 

Complaints  were  made  to  the  news- 
paper against  publishing  the  advertising 
on  the  picture,  with  the  result  that  at  a 
meeting  of  the  heads  of  departments 
of  the  Evening  News  on  Monday,  Janu- 
ary 12,  Edward  H.  Butler,  editor  and 
proprietor  of  the  News,  ordered  the 
advertising  thrown  out  of  the  News 
columns  and  ordered  an  investigation 
to  ascertain  how  the  ads  got  into  the 
paper  originally. 

To  Segregate  Audiences. 

Mr.  Butler  not  only  rejected  the  Fam- 
ily advertising  on  this  subject,  but  also 
gave  orders  that  in  the  future  all  simi- 
lar publicity  should  be  turned  down. 
In  spite  of  complaints,  the  News  was 
the  only  paper  to  reject  the  advertising, 
the  remainder  of  the  local  papers  carry- 
ing the  ads  throughout  the  week. 

On  Tuesday  of  the  week  there  was  a 
meeting  of  the  Buffalo  Theatrical  Man- 
agers Association,  at  which  the  matter 
was  discussed  and  a  committee  ap- 
pointed to  await  on  the  mayor  and  po- 
lice chief  to  object  to  the  showing  of 
any  films  whatever  to  segregated  au- 
diences. The  Family  during  the  week 
showed  "Are  You  Fit  to  Marry?"  only 
at  certain  performances  to  women  and 
to  men  only  at  others. 

The  committee  was  composed  of  Ira 
M.  Mosher,  president  of  the  association, 
and  J.  H.  Michael,  of  the  Victoria  and 


Regent.  The  committee  arrived  at  the 
city  hall,  and  finding  the  mayor  out  of 
town,  took  the  matter  up  with  Commis- 
sioners John  F.  Malone  and  Ross 
Graves.  These  officials  were  told  that 
the  managers  believed  that  if  a  picture 
was  not  good  enough  to  show  to  mixed 
audiences,  it  was  not  good  enough  to 
be  shown  at  all. 

Misleading  Advertising. 

The  committee  was  informed  that  the 
matter  was  one  that  would  have  to  be 
taken  up  with  the  mayor  and  the  chief 
of  police,  so  a  letter  was  written  to  both 
of  these  officials.  The  result  was  that 
a  policewoman  was  sent  to  look  over 
the  picture.  She  reported  that  the  film 
itself  was  really  not  objectionable,  but 
that  the  advertising  was  misleading. 
One  of  the  ads  in  the  Monday,  January 
12,  issue  of  the  Buffalo  Evening  News 
contained  a  footnote  setting  forth  that 
the  picture  was  "positively  offensive." 

In  spite  of  the  exhibitors'  efforts,  the 
film  was  shown  all  week  and  the  adver- 
tising continued  in  all  the  other  Buffalo 
newspapers.  Exhibitors  are  up  in  arms 
over  the  proposition  and  declare  that 
if  this  sort  of  advertising  continues 
they  will  have  a  hard  fight  on  their 
hands  when  the  big  censorship  battle 
comes  up  in  the  legislature  this  year. 
One  leading  exhibitor  is  authority  for 
the  statement  that  if  the  Family  con- 
tinues to  place  sensational  advertising 
in  the  papers,  the  resignation  of  the 
manager  from  the  local  association  will 
be  demanded. 


Larson  Opens  Offices. 

T.  E.  Larson,  head  of  Peacock  Pro- 
ductions, Inc.,  Tulsa,  Okla.,  which  con- 
trols the  Equity  Pictures  for  Missouri, 
Texas,  Oklahoma  and  Arkansas,  has 
opened  offices  at  1713J/2  Commerce  street, 
Dallas,  and  3316  Lindell  boulevard,  St. 
Louis,  with  the  Kansas  City  office  to 
be  opened  later. 

"Eyes  of  Youth"  will  be  the  first  re- 
lease of  this  organization  and  will  oc- 
cur on  February  1  in  the  above  named 
states. 


The  Elephants  in  This  Five-Reel  Fox  Sunshine  Special  are  Symbols  of  Big  Production. 

Five  months  were  spent  on  making  this  big  laugh-maker,  as  yet  unnamed.    It  ha.s  everything  from  Saenger  Midgets  to  the 

above  elephants,  and  was  directed  by  Hampton  Del  Ruth. 


764 


THE   MOVING   PICTURE  WORLD 


January  31,  1920 


Capitol  Books  Metro  Productions 

For  First  Three  Weeks  of  January 


John  Lynch 

Scenario   editor   of   Selznick  Pictures 
Corporation. 


THE  new  year  started  with  an  aus- 
picious flourish  at  the  Capitol 
Theatre,  New  York  City,  with 
three  Metro  productions  booked  for  the 
first  three  weeks  of  the  month  of  Janu- 
ary and  the  likelihood  that  the  fourth 
week  would  be  taken  by  another.  Of- 
ficials at  the  home  offices  of  Metro  Pic- 
tures Corporation  were  jubilant  over 
this  striking  tribute  to  the  quality  and 
pulling  power  of  the  second  round  of 
"fewer  and  better"  pictures. 

Alice  Lake  Won  Audience. 

"Should  a  Woman  Tell?,"  an  original 
melodrama  by  Finis  Fox,  was  billed 
for  the  week  of  January  4-10.  This  pro- 
duction presented  to  Broadway  motion 
picture  patrons  a  new  dramatic  person- 
ality in  Alice  Lake,  the  featured  player. 
Others  in  the  all-star  cast  included  Jack 
Mulhall  and  Frank  Currier.  A  big  ex- 
ploitation campaign  consisting  of  the 
leasing  in  Manhattan  of  150  billboards, 
including       twenty-four  illuminated 


Artistic  Screen  Novelty  Permits 

Audience  To  Enjoy  Announcements 


AFTER  several  months  of  prepara- 
tory work,  during  which  time  it 
has  been  generally  known  that  the 
film  market  is  due  for  an  innovation, 
the  National  Screen  Service, -Inc.,  at  its 
present  quarters,  1476  Broadway,  New 
York,  now  explains  its  activities  to  the 
trade.  An  analysis  of  its  proposition 
shows  that  theatre  owners  may  now 
avail  themselves  of  what  seemed  for  a 
long  time  to  have  been  the  eventual 
thing,  that  was  waiting  for  somebody  to 
perfect  it. 

National  Screen  Service  offers  to 
theatres,  both  large  and  small,  at  a  small 
price,  a  service  in  motion  pictures  by 
which  the  exhibitors  can  announce  from 
the  screen  the  attractions  coming  to 
their  theatres.  While  the  very  mention 
of  motion  picture  announcements  may 
remind  some  of  the  so-called  "trailers" 
which  have  been  issued  by  various  film 
producers  only  occasionally,  the  differ- 
ence is  really  a  big  one.  The  National 
Screen  Service  makes  an  issue  of  the 
permanency  of  its  service  and  the  abso- 
lute removal  of  any  limitations  on  it. 

Artistic  and  Novelty  Effect*. 

In  the  National's  plan  it  makes  no  dif- 
ference whether  a  theatre  changes  its 
program  once  or  seven  times  a  week. 
The  exhibitor  gets  his  own  house  open- 
ing in  animation  design,  with  artistic 
and  various  novelty  effects,  introducing 
the  words  "Theatre  Presents."  This  is 
followed  by  day  titles,  such  as  "Coming 
Monday"  or  "Coming  Monday,  Tuesday 
and  Wednesday,"  as  the  case  may  be, 
and  this  is  always  done  in  novelty  art. 
A  title  now  announces  the  production, 
the  star  and  the  producer,  after  which 
comes  a  scene  from  the  photoplay  an- 
nounced or  a  close-up  of  the  star. 

On  a  service  basis  the  exhibitor  is  thus 
enabled  to  always  announce  several 
shows  ahead  in  motion  pictures  instead 
of  through  the  methods  now  in  use. 
National  Screen  Service  has  aimed  its 


work  at  the  present  weakness  in  screen 
announcements,  it  being  a  common  prac- 
tice for  the  audience  to  walk  out  on  the 
house  announcements.  By  injecting 
novelties,  art,  variety  and  motion,  it  is 
pointed  out  that  the  entertainment  value 
of  the  show  is  maintained,  so  that  the 
house  gets  100  per  cent,  of  attention 
and  correspondingly  100  per  cent,  of  effi- 
ciency for  its  method. 

Big  Producers  Unanimous. 

National  Screen  Service  is  one  of  the 
few  propositions  in  the  motion  picture 
business  on  which  leading  producers 
have  gotten  together.  It  is  pointed  out 
that  the  company  holds  exclusive  con- 
tracts with  the  film  producers,  including 
the  largest  of  them,  such  as  Paramount, 
First  National,  Goidwyn,  Selznick, 
United  Pictures,  Universal,  etc.  The 
company's  personnel  includes  men 
whose  names  have  been  connected  with 
big  enterprises  in  the  industry. 

The  company  has  leased  spacious 
quarters  on  the  fourth  floor  of  the 
Leavitt  Building  and  its  extensive  labo- 
ratory and  assembling  work  will  be  done 
at  the  Stellar  plant  at  Cliffside,  N.  J. 


Leonard    Supporting    Cast  Chosen. 

Frank  G.  Hall,  president.  Hallmark 
Picture  Corporation,  Wally  Van,  super- 
vising director,  and  J.  Gordon  Cooper, 
director  for  the  Benny  Leonard  serial, 
work  on  which  has  been  started  at  Hall- 
mark's Thirty-eighth  street  studio,  an- 
nounce the  following  have  been  engaged 
for  the  principal  supporting  roles  op- 
posite the  lightweight  champion  in  his 
Hallmark  serial,  "The  Evil  Eye,"  the 
screen  version  of  an  original  story  by 
Roy  L.  McCardell:  Ruth  Dwyer,  leading 
woman;  Stuart  Holmes,  heavy;  Marie 
Shotwell,  Grand  de  Dame;  Bernard 
Randall,  the  "Dopey  Benny"  part,  and 

Mme.  Marstino,  female  heavy. 


stands,  accompanied  the  presentation  of 
the  special. 

Figures  obtained  by  the  Metro  com- 
pany from  the  management  of  the  Cap- 
itol Theatre  show  that  "Should  a  Wom- 
an Tell?"  proved  to  be  a  phenomenal 
box-office  attraction.  Observation  of 
the  audience  showed  that  the  story  pos- 
sessed the  power  to  hold  the  vast  num- 
ber in  the  big  theatre  in  tense  and 
hushed  attention.  The  unqualified  ap- 
proval given  this  production  by  the 
management  was  the  first  actual  test 
from  the  box-office  viewpoint  of  the 
judgment  of  Metro  officials  in  making 
this  departure  from  the  policy  of  using 
only  tested  novels  and  popular  stage 
successes. 

Second  Nazimova  Picture. 

Nazimova  in  "Stronger  Than  Death" 
is  billed  at  the  Capitol  for  the  week  of 
January  11-17.  This  production  was 
adapted  by  Charles  Bryant  from  one  of 
I.  A.  R.  Wylie's  novels  of  life  in  India, 
and  was  directed  by  Herbert  Blache  and 
Charles  Bryant. 

This  is  the  second  Nazimova  produc- 
tion which  has  played  at  the  Capitol 
since  that  theatre  opened  last  Novem- 
ber. 'The  Brat"  was  the  attraction  at 
the  Capitol  in  its  second  week  and 
scored  a  memorable  success  with  the 
patrons. 

For  the  third  week  of  January  the  at- 
traction will  be  the  Metro-Classic  pic- 
turization  of  "The  Willow  Tree,"  star- 
ring Viola  Dana.  It  was  adapted  by 
June  Mathis  from  the  stage  fantasy  of 
old  Japan  written  by  J.  H.  Benrimo  and 
Harrison  Rhodes,  and  which  scored  a 
success. 

It  is  likely  that  a  fourth  Metro  fea- 
ture, "The  Right  of  Way,"  starring  Bert 
Lytell,  will  be  billed  at  the  Capitol  Thea- 
tre for  the  fourth  week  of  January, 
rounding  it  out  as  a  complete  Metro 
month  and  establishing  what  is  likely  to 
be  a  record  of  long  standing  on  Broad- 
way. 


Truex  Announces  Cast. 

Associated  with  Ernest  Truex  in  the 
cast  of  "Too  Good  to  Be  True,"  a  Para- 
mount-Truex  farce-film  presented  by 
Amedee  J.  Van  Buren,  are  Miss  Cyprian 
Giles  as  the  screen  vampire.  Vera  Ver- 
non ;  Reed  Hamilton  as  "Ernie's"  hand- 
some rival  in  love,  and  fat  Frank  Lyons 
Page's  scenario  of  an  original  story  by 
Kenneth  Webb. 

Miss  Giles  was  selected  as  the  ideal 
player  for  the  role  of  Vera  Vernon, 
from  a  group  of  twenty-five  aspirants. 
She  recently  returned  to  America  from 
France,  where  she  played  in  "Judex,"  a 
Gaumont  serial  film. 


Metro  Engages  Milton  Sills. 

Milton  Sills  will  be  Viola  Dana's  lead- 
ing man  in  "Eliza  Comes  to  Stay,"  her 
new  Screen  Classics,  Inc.,  production. 
Maxwell  Karger,  director  general  at  the 
Metro  studios  in  Hollywood,  has  en- 
gaged Mr.  Sills  for  the  part  of  "Sandy" 
Varrell,  the  naturalist  and  explorer, 
who  adopts  the  orphan  girl  Eliza  in  the 
picturization  of  H.  V.  Esmond's  well- 
known  stage  play.  Mr.  Sills  was  Miss 
Dana's  leading  man  in  "Satan,  Jr.,"  one 
of  her  Metro  program  releases. 


January  31,  1920 


THE   MOVING   PICTURE  WORLD 


765 


Names  Two  New  Vitagraph  Comedies. 

Jimmy  Aubrey  has  completed  a  clever 
comedy,  which  will  be  called  "Maids  and 
Muslin."  This  is  his  first  comedy  since 
"Dames  and  Dentists,"  recently  released, 
and  which  proved  to  be  one  of  his  best 
features.  Montgomery  and  Rock  also 
completed  a  new  comedy  to  follow 
"Throbs  and  Thrills."  It  will  be  called 
"Knights  and  Knighties,'  'and  will  have 
an  early  release. 

Universal  Doubles  Number 
of  Prints  on  Productions 

EXHIBITORS  will  be  interested  in 
the  announcement  of  Harry  M. 
Berman,  general  manager  of  ex- 
changes for  Universal,  that  hereafter 
all  Universal  exchanges  will  be  fur- 
nished with  double  the  number  of 
prints  on  all  productions  which  have 
been  sent  heretofore.  In  commenting 
upon  this  change  of  policy,  Mr.  Berman 
said  that  while  it  will  cost  his  company 
thousands  of  dollars,  it  will  be  a  big  ad- 
vantage to  the  exhibitor,  as  it  will  per- 
mit the  various  exchanges  to  give 
earlier  bookings. 

"Under  the  old  arrangement,"  said 
Mr.  Berman,  "it  meant  that  many  ex- 
hibitors in  the  smaller  cities  were 
obliged  to  wait  weeks,  and  sometimes 
months  for  a  booking,  because  there 
were  no  prints  available.  The  idea  of 
concCiitrating  on  the  big  city  exhibitor, 
and  letting  the  exhibitors  in  the  smaller 
towns  wait,  is  all  wrong. 

"After  a  picture  has  been  shown  in 
a  big  town,  and  has  proven  to  be  a 
money  maker,  the  small  town  exhibitor 
immediately  writes  or  wires  for  a  date, 
if  he  has  made  a  contract  for  the  pic- 
ture, or  if  he  has  booked  it  he  wants 
to  know  how  soon  a  play  date  can  be 
given.  Naturally  he  wants  to  play  it  as 
soon  as  possible  in  order  to  get  the 
maximum  benefit  from  the  advertising 
given  the  picture  in  the  big  town,  while 
that  advertising  is  still  fresh  in  the 
minds  of  his  patrons." 


Trenton  Theatrical  Interests  Plan 

Large  Investment  in  New  Theatres 


Folder  Shows  Selznick  Ads 
Used  in  Theatre  Campaign 

FROM  the  Selznick  offices  in  Nevr 
York  this  week  is  being  sent  to  ex- 
hibitors all  over  the  country  a  col- 
ored folder  showing  what  Selznick 
Pictures  is  doing  to  back  up  the  ex- 
hibitor in  a  great  national  advertising 
campaign.  The  folder  contains  a  list  of 
the  publications  reached  through  these 
mediums  and  copies  of  the  "ads"  in 
colors. 

Every  Selznick  advertisement  is  writ- 
ten with  the  object  of  sending  patrons 
to  the  exhibitors'  theatres.  For  that 
reason  all  exhibitors  are  requested  to 
read  Selznick  advertising  carefully  and 
send  in  their  opinion. 

Publishers  estimate  that  each  pub- 
lication is  read  by,  at  least,  four  or  five 
individuals  so  that  the  total  circulation 
of  Selznick  advertising  each  month  is 
between  30,000,000  and  40,000,000. 

This  is  a  tremendous  amount  of  ad- 
vertising and  is  only  one  of  the  many 
plans  used  by  Selznick  to  get  behind 
the  exhibitor  and  give  him  service  that 
will  put  his  picture  across.  Interest  in 
Selznick  exhibitors  does  not  end  with 
the  signing  of  the  contract.  Every  day 
a  force  of  men  are  at  work  planning  and 
operating  to  make  Selznick  pictures  a 
box  office  attraction. 


FRANK  V.  STORRS  and  Walter 
Reade,  comprising  the  Trenton,  N. 
J.,  Theatre  Building  Company  and 
owners  of  the  Trent  Theatre  and  Taylor 
Opera  House,  have  bought  the  Grand 
Theatre  in  South  Broad  street  and  have 
adopted  plans  for  the  erection  of  a  new 
theatre  to  cost  $500,000  on  the  site  of 
the  Taylor  Opera  House,  and  the  con- 
struction of  a  Hippodrome  Theatre  in 
the  centre  of  the  city  at  a  cost  of  more 
than  $1,000,000. 

The  work  of  razing  the  Taylor  Opera 
House  will  be  started  about  May  1.  The 
property  will  be  used  wholly  for  amuse- 
ment purposes,  and  the  new  theatre  will 
seat  about  2,500  people.  The  Hippo- 
drome Theatre  will  seat  4,500  people. 
The  site  has  not  yet  been  announced. 

The  company  recently  purchased  the 
Trent  and  Taylor's,  as  well  as  the  Tren- 
ton Poster  Advertising  Company,  at  a 
cost  of  about  $500,000,  it  is  said.  Mr. 
Reade  owns  the  Savoy  Theatre,  in 
Thirty-fourth  street,  New  York  City, 
and  the  St.  James  and  Savoy  at  Asbury 
Park. 

Loew  Theatre  for  Newark. 

Acting  for  the  Frank  G.  Shattuck 
Company,  of  New  York  and  Boston, 
Louis  Kamm,  Inc.,  has  sub-leased  to 
Marcus  Loew,  for  sixty-three  years,  the 
property  at  635-641  Broad  street  and  2 
to  20  New  street,  and  leased  for  the  same 
length  of  time  the  property  at  22  and 
24  New  street,  Newark,  N.  J. 

Mr.  Loew  will  erect  a  theatre  and 
mercantile  building  which,  it  is  esti- 
mated, will  cost  not  less  than  $1,000,000. 
The  theatre  will  seat  2,500  persons. 
Thomas  W.  Lamb,  a  New  York  architect, 
has  already  begun  drawing  the  plans. 
Tenants  have  been  notified  to  vacate 
by  May  1,  when  the  present  lease  ex- 
pires, so  that  work  can  be  commenced 
and  the  edifice  finished  in  time  for  the 
opening  of  the  autumn  theatrical  sea- 
son. 

Plainfield,  N.  J.  is  also  to  have  a  new 
theatre.  It  will  offer  vaudeville  and  mo- 
tion pictures.  As  soon  as  contracts  are 
made  Samuel  Schwartz  will  begin  the 
construction  of  a  $275,000  house  on  the 
Terry  property  in  East  Front  street, 
which  he  purchased  on  January  2.  The 
theatre  will  seat  2,500  persons  and  will 
be  operated  by  the  Strand  Amusement 
Company  of  New  York. 

Reading  Interests  Consolidate. 

Carr  &  Schad,  Inc.,  Wilmer  &  Vincent, 
the  Stanley  Company  of  America  and 
Sablosky  and  McGuirk  have  affiliated 
their  theatrical  interests  in  Reading,  Pa. 
It  has  been  thought  that  the  activity 
in  Penn  street  real  estate  recently  has 
been  due  to  the  competitive  desires  of 
these  interests  to  acquire  a  suitable 
site  for  a  new  theatre.  One  of  the 
immediate  results  of  the  amalgamation 
will  be  the  cessation  of  activity  in  Penn 
street  real  estate,  as  they  will  no  longer 
be  interested  in  the  acquisition  of  any 
properties  for  new  theatres,  it  is  said. 

Carr  &  Schad  own  and  operate  the 
Colonia,  Arcadia  and  Princess  theatres 
on  Penn  street  and  are  constructing  a 
new  theatre  at  Ninth  and  Spring  streets, 
all  for  motion  picture  purposes.  Wil- 
mer &  Vincent  own  and  operate  the 


Hippodrome  Theatre  for  vaudeville  pur- 
poses. Associated  with  them  are  Sab- 
losky and  McGuirk,  of  Philadelphia. 
These  two  last  named  firms  are  closely 
affiliated  with  the  Stanley  Company  of 
America. 


Ralph  Ince  to  Appear 

in  Americanization  Film 

LEWIS  J.  SELZNICK  fired  his  first 
shot  in  the  national  Americaniza- 
tion campaign  with  the  announce- 
ment that  he  has  arranged  for  Ralph 
Ince  to  direct  and  appear  in  the  first 
of  a  series  of  two-reel  special  Ameri- 
canization features.  The  first  one  is  to 
be  known  as  "The  Land  of  Opportunity. 

In  Washington,  a  few  weeks  ago.  Sec- 
retary of  the  Interior  Lane  conceived 
the  idea  that  no  greater  medium  than 
the  screen  could  be  utilized  in  obtaining 
100  per  cent.  Americanization  of  the 
United  States.  He  had  only  to  recall 
the  great  work  of  the  screens  of  this 
country  during  the  war. 

Lewis  J.  Selznick,  in  a  conference 
held  with  the  heads  of  the  departments 
of  his  various  organizations  and  their 
subordinates,  besought  speed,  action 
and  concentration  in  carrying  out  the 
plans  that  were  outlined  at  the  Wash- 
ington meeting.  A  number  of  stories 
were  immediately  submitted,  and  within 
forty-eight  hours  from  the  time  the 
conference  was  held  in  Washington 
work  had  begun  on  the  first  of  the  se- 
ries of  pictures  to  be  released  through 
the  Select  exchange. 

The  story  and  scenario  of  "Land  of 
Opportunity"  were  written  by  Lewis 
Allen  Browne,  and  Ralph  Ince  plays  a 
dual  role.  One  part  is  that  of  Abraham 
Lincoln  and  the  other  part  is  that  of 
an  American  radical.  The  story  tells  in 
two  reels  how  the  radical  is  converted 
back  to  American  principles  by  the 
story  of  Lincoln's  struggles  and  tri- 
umphs, as  recalled  by  an  old  man  who 
knew  Lincoln  personally. 

The  production  will  be  finished  in  time 
for  first-run  exhibitors  to  obtain  it  for 
Lincoln's  Birthday  week  in  February. 


Hyman  Praises  Mayer  Film. 

As  an  example  of  the  comments  from 
prominent  theatre  managers  which  are 
flooding  the  Anita  Stewart  offices  in 
relation  to  the  showing  of  "In  Old  Ken- 
tucky," the  following  excerpt  from  a 
letter  from  Edward  L.  Hyman,  manager 
of  the  Mark-Strand  Theatre,  Brooklyn, 
should  be  of  interest  to  exhibitors: 

"Let  me  give  my  unsolicited  praise  to 
your  masterful  picture  development  of 
'In  Old  Kentucky.'  My  praise  is  not 
based  entirely  upon  my  own  opinion, 
but  is  in  accord,  I  am  sure,  with  that 
of  the  overwhelming  patronage  that  wit- 
nessed its  presentation  at  the  Brooklyn 
Strand. 

"'In  Old  Kentucky'  is  a  film  monument 
to  the  genius  and  art  of  Louis  B.  Mayer, 
the  producer,  Marshall  Neilan,  the  direc- 
tor and  Anita  Stewart,  the  outstanding 
star.  The  attitude  of  Brooklyn  Strand 
patrons  so  testified." 


766  THE  MOVING   PICTURE  WORLD  January  31,  1920 


Goldberg  Remain*  with  the  Frohman. 

Since  the  announcement  of  the  resig- 
nation of  Jesse  J.  Goldberg,  as  secretary 
and  general  manager  of  Frohman 
Amusement  Corporation,  new  develop- 
ments have  taken  place.  Negotiations 
between  William  L.  Sherrill,  president 
of  the  Frohman  corporation  and  Mr. 
Goldberg  have  resulted  in  the  withdraw- 
al of  Mr.  Goldberg's  resignation  and 
he  will  remain  with  that  company  in  his 
former  capacity. 


"Old  Kentucky"  Road  Show 
Closed  by  Screen  Version 

THAT  the  screen  is  more  powerful 
than  the  stage  is  definitely  denion- 
strated  by  the  telegram  received 
on  January  21  by  the  Anita  Stewart 
oflfices  in  New  York  City  to  the  effect 
that  the  road  show  of  "In  Old  Kentucky 
has  been  compelled  to  close  its  tour  be- 
cause of  the  triumph  of  its  picture  ver- 

^'xiie  telegram  was  as  follows:  "Los 
Angeles  Examiner  this  morning  carries 
following  news  story  on  front  page  with 
scarehead:  'For  the  first  time  in  history 
of  theatricals  a  legitimate  road  show  has 
canceled  its  bookings  in  this  city  on  ac- 
count of  the  tremendous  vogue  of  a 
screen  production  of  that  same  play. 
This  is  the  case  with  C.  T.  Dazey's  In 
Old  Kentucky'  the  Anita  Stewart  him 
classic  now  running  in  its  second  week 
at  Talley's  Kinema  Theatre.  Last  Fri- 
day word  was  received  from  Santa  Bar- 
bara that  a  legitimate  road  show  of  this 
masterpiece  had  closed  its  tour  at  that 
city  after  receiving  information  that 
the  Kinema  Theatre  presentation  was 
playing  to  almost  seven  thousand  people 
daily."  ^ 

After  twenty  seven  years  of  contin- 
uous touring  the  country  by  road  shows 
of  "In  Old  Kentucky,"  the  present  mo- 
ment is  the  first  time  when  there  has 
not  been  a  company  playing. 


Selecting  Cast  for  "The  Memento." 

With  two  features  completed  and 
awaiting  release  Corinne  Griffith  is  mak- 
ing haste  slowly  on  her  next  Vitagraph 
picture,  a  five-reeel  screen  version  of 
"The  Memento,"  one  of  the  O.  Henry 
stories.  The  story  is  an  unusual  one, 
calling  for  unusual  type  of  characters, 
and  great  care  is  consequently  being 
taken  in  selecting  the  cast.  The  play 
deals  with  the  life  of  a  young  and  at- 
tractive vaudeville  performer  who  is 
shown  both  on  the  stage  and  in  rural 
surroundings.  It  is  typical  of  O.  Henry 
and  has  a  typical  O.  Henry  ending.  Ed- 
ward Griffith  will  direct  Miss  Griffith. 


Miss  Joyce  Taking  a  Brief  Rest. 

Alice  Joyce  and  her  supporting  com- 
pany have  returned  from  New  Orleans, 
where  they  went  three  weeks  ago  to 
take  the  final  scenes  for  "The  Sporting 
Duchess,"  the  Drury  Lane  melodrama 
which  will  be  Miss  Joyce's  next  Vita- 
graph  special  production.  The  trip  to 
the  Crescent  City  was  necessary  to  get 
the  race  track  scenes,  so  vital  to  the 
play,  the  northern  tracks  being  closed 
for  the  winter.  Miss  Joyce  will  rest  for 
a  week  or  two  before  commencing  her 
next  feature.  Just  what  it  will  be  has 
not  yet  been  definitely  decided. 


Lee  Dougherty 


rlllllMlllHIIllllllltlllllllllllllllMUIIIlim 


Lee  Dougherty  Looks  with 
Envy  on  a  Coast  Contract 

THE  snows  of  Fort  Lee  have  mired 
Lee  Dougherty's  "goat."  Twenty- 
three  years  in  practically  every 
branch  of  picture  production  have  been 
spent  by  Dougherty  in  and  around  New 
York  and  he  now  pines  for  a  contract 
that  will  take  him  to  California. 

Just  lately,  because  World  Films 
ceased  to  be  a  factor  in  picture  pro- 
duction, Lee  was  forced  to  terminate 
an  engagement  that  had  lasted  two 
years,  during  which  time  he  was  super- 
vising film  production  and  editing  at 
World's  Fort  Lee  studio.  That's  why 
he  is  at  liberty  to  go  to  the  coast, 
equipped  by  long  experience  to  tackle 
almost  anything  that's  to  be  done  about 
a  studio. 

Nineteen  years  with  Biograph  was 
Dougherty's  record  before  he  cut  loose 
from  the  firm  with  which  he  started  in 
the  business.  Practically  everything, 
from  publicity  to  directing,  has  been 
"water  on  his  wheel"  during  his  years 
of  industry  in  the  film  business. 


Schwab  Leaves  Blackwell 
to  Form  Producing  Company 

DORE  N.  SCWAB,  formerly  produc- 
tion manager  of  the  Carlyle  Black- 
well  Productions,  Inc.,  has  just 
completed  the  organization  of  his  own 
company,  to  be  known  as  the  D.  N. 
Schwab  Productions,  Inc.  The  execu- 
tive offices  of  the  new  company  are  at 
511  Fifth  avenue,  New  York. 

Mr.  Schwab  has  just  left  for  the 
coast,  where  upon  his  arrival  he  will 
start  preparations  for  the  taking  of  a 
series  of  pictures.  Negotiations  have 
just  been  closed  for  the  taking  over  of 
the  most  recently  completed  studio  unit 
of  the  Hollj'wood  Studios,  Inc.,  Los  An- 
geles. 

A  long-time  contract  has  been  closed 
whereby  the  D.  N.  Schwab  Productions, 
Inc.,  obtained  the  exclusive- services  of 
a  well-known  star  whose  name  cannot 
be  divulged  at  this  time.  Active  filming 
will  be  commenced  February  15,  but  it 
is  expected  that  Mr.  Schwab  upon  his 
arrival  in  Los  Angeles  will  give  out  full 
details  of  this  new  enterprise. 


Worthington  Leaves  Haworth. 

William  Worthington  has  resigned 
the  presidency  of  Haworth  Pictures  to 
join  the  newly  formed  Tracy  Pictures, 
Inc.,  of  which  Arthur  F.  Beck  is  presi- 
dent and  Charles  C.  Burr,  secretary  and 
treasurer,  as  director  in  chief. 

Mr.  Worthington  will  begin  work  early 
in  February  at  the  Leah  Baird  studios, 
ClifTside,  N.  J.,  on  "The  Bartlett  Mys- 
tery," first  of  the  fifteen  Tracy  stories 
to  be  filmed. 


Exchange  Heads  Are  Named 
for  Sterling  Films,  Ltd. 

THE  Sterling  Films,  Ltd.,  which  is 
handling  Pioneer  features  and 
short  subjects  in  Canada,  an- 
nounces that  it  has  completed  the  for- 
mation of  its  operating  personnel  in 
Eastern  Canada.  The  home  office  of  the 
Sterling  is  located  at  Toronto.  H.  Mil- 
ler is  president;  N.  Volansky,  vice 
president;  D.  Dunkleman,  secretary;  I. 
Soskin,  treasurer  and  general  manager, 
and  Ben  Soskin,  assistant  general  man- 
ager. There  are  three  exchanges  in 
the  Provinces  of  Ontario,  New  Bruns- 
wick and  Quebec. 

They  are  located  in  Toronto,  Montreal 
and  St.  John.  N.  Volansky,  who  is  the 
vice  president,  is  in  charge  of  the  Mont- 
real exchange;  Jas.  Davidson  is  manager 
of  the  Toronto  office,  while  H.  Mac- 
Arthur  is  the  head  of  the  St.  John 
branch. 

E.  P.  Bernstein  is  head  of  the  account- 
ing and  financial  departments.  The 
home  office  at  Toronto  is  being  enlarged. 
The  entire  first  floor  of  No.  166  Bay 
street  has  been  taKen  over  and  is  now 
being  converted  into  a  well  equipped 
exchange. 


Burston  Busy  on  Fourth  Serial. 

Louis  Burston,  who  has  not  been  seen 
on  Broadway  since  May,  is  now  busy  on 
his  fourth  serial — all  four  having  been 
produced  within  some  sixteen  months. 
The  fourth,  said  to  be  nearing  com- 
pletion, is  another  Burston-Ford  spe- 
cial, Francis  Ford  acting  as  star-direc- 
tor under  the  supervision  of  Producer 
Burston,  president  of  Burston  Films, 
Inc.  Ella  Hall  is  playing  opposite  Mr. 
Ford,  this  being  the  first  serial  in  which 
she  has  appeared  since  her  appearance 
some  season  ago  with  Robert  Leonard 
in  "The  Master  Key."  It  is  understood 
that  the  "thriller"  is  Oriental  in  char- 
acter and  includes  some  lavish  sets  of 
that  type. 


Producing  Company  Secures  Site. 

The  Diana  Motion  Picture  Company  of 
Los  Angeles  has  secured  one  thousand 
acres  of  land  in  Contra  Costa  County, 
across  the  bay  from  San  Francisco,  and 
announces  plans  of  commencing  work  on 
the  erection  of  a  studio  at  once.  The 
officers  of  the  company  are  Orrin  John- 
son, president ;  Crane  Wilbur,  first  vice- 
president;  Edward  Coxen,  second  vice- 
president;  and  Judge  L.  R.  Works,  of 
Los  Angeles,  secretary-treasurer.  The 
location  enjoys  exceptional  scenic  ad- 
vantages and  is  located  within  the  con- 
fines- of  the  Greater  San  Francico. 


Reviews  printed  in  Movin<g  Picture  World 
are  written  with  authority  by  experienced 
craftsmen,  who  express  an  honest  opinion 
in  just  and  fair  judgment  of  what  they  see 
upon  the  screen.  That's  why  our  reviews 
are  dependable. 


January  31,  1920 


THE  MOVING  PICTURE  WORLD 


767 


Burr  Forms  New  Producing  Company; 

Will  Star  Hines  in  Torchy  Stories 


You  May  Not  Believe  It,  But— 

Randolph  Lewis  is  a  grandfather.  The 
director  of  publicity  for  Pathe  may  not — 
and  does  not — look  it,  but  returns  from 
Lakewood,  Ohio,  January  21,  demonstra- 
ted that  the  youthful  publicist  had  be- 
come a  grandfather. 

His  daughter,  Mrs.  Roy  Montgomery, 
rendered  her  father  thus  famous.  This, 
incidentally,  is  a  "first  offense"  for  Mr. 
Lewis  in  the  grandfather  class.  Con- 
grats ! 


Fox  New  York  Exchange 

Takes  Bigger  Quarters 

REMODELING  of  the  entire  tenth 
floor  in  the  building  at  130  West 
Forty-sixth  street,  New  York,  fias 
been  started  by  a  crew  of  workmen  in 
preparation  for  occupancy  by  the  New 
York  Exchange  of  Fox  Film  Corpora- 
tion, now  occupying  part  of  the  seventh 
floor  in  the  same  building. 

Cut  lumber,  sections  of  metal  parti- 
tions, glass  door  and  special  decorative 
railings  have  already  been  received  on 
the  tenth  floor.  The  new  home  of  the 
exchange  will  have  a  floor  space  of 
more  than  8,500  square  feet. 

Most  of  this  work,  however,  is  being 
done  after  office  hours  and  in  the  ab- 
sence of  the  employes  of  the  auditing 
and  accounting  departments  of  Fox 
Film  Corporation ;  but  according  to 
present  plans  the  exchange  is  to  be  es- 
tablished in  its  new  home  on  Monday, 
January  26,  at  which  time  all  the  other 
departments  of  the  corporation  now  in 
the  building  will  have  removed  to  the 
big  Fifty-fifth  stret  building,  now 
ready  for  occupancy. 

To  Celebrate  With  "Jazz." 
To  open  his  new  offices  in  a  fitting 
manner  the  executive  of  the  exchange, 
Louis  Rosenbluh,  has  engaged  a  jazz 
band  of  eight  pieces  which  will  greet  the 
visitors  on  the  opening  day  with  se- 
lections from  music  of  the  day.  Other 
features  of  the  house-warming  will  be 
a  Prohibition  punch  served  by  the 
women  of  the  exchange  and  a  general 
reception  of  exhibitors  and  friends  by 
the  sales  staff. 


Johnny  Hines 

Takes  title  role  in  "Torchy"  stories  pro- 
duced by  Master  Films. 


THE  formation  of  a  new  producing 
company  entitled  Master  Films, 
Inc.,  is  announced  by  Charles  C. 
Burr,  its  president  and  general  manager. 
The  new  unit  has  secured  picture  rights 
to  many  short  stories  of  popular  mag- 
azine fiction  which  have  appeared  in 
various  well  known  weekly  and  monthly 
publications. 

"We  have  purchased  the  rights  to  all 
of  the  well  known  Torchy  stories,"  said 
Mr.  Burr.  "Torchy,  as  you  know,  is  the 
fiery  headed  general  grouch  dispeller, 
the  official  little  ray  of  sunshine  created 
by  Sewell  Ford. 

"These  stories  have  been  running  for 
a  number  of  years  in  the  Sunday  mag- 
azines and  Sunday  editions  of  leading 
American  newspapers. 

"As  fast  as  each  series  has  been  com- 
pleted, they  have  been  put  into  book 
form.  The  first  of  these  was  'Torchy,' 
followed  in  rapid  succession  by  'Trying 
out  Torchy,'  'On  With  Torchy,' 
'Torchy,  Private  Secretary,'  'Wilt  Thou 
Torchy'?,  'The  House  of  Torchy,'  and 
the  newest  one  is  entitled  'Torchy  and 
Vee.' 

Mines  to  Portray  Torchy. 

"We  have  been  more  than  fortunate 
in  securing  Johnny  Hines,  who  fits  into 
the  character  of  Torchy  as  if  it  were 
built  for  him.  Mr.  Hines  has  just  been 
starring  at  the  Cort  Theatre  in  the 
musical  comedy,  'Just  a  Minute,'  through 
the  courtesy  of  Master  Films,  Inc. 

"These  pictures  are  going  to  have  set- 
tings, direction  and  cast  worthy  of  the 
highest  class  features  on  the  market 
today.  Neither  efifort  nor  money  will 
be  spared  to  reproduce  on  the  screen, 
the  visualization  of  Sewell  Ford's  most 
lovable  character." 

The  office  of  Master  Films,  Inc.,  is 
1214  Aeolian  Building,  New  York  City. 
E.  J.  Clode  is  vice  president.  For  five 
years  Charles  C.  Burr,  the  president  and 
general  manager,  has  been  associated 
with  the  Famous  Players-Lasky  Cor- 
poration and  its  consolidated  companies. 
In  1913  he  joined  the  Paramount  organ- 
ization as  exploitation  manager  of  the 
South  American  Travel  Series.  He  came 
from  the  New  York  Times,  where  he 
had  been  doing  general  promotion  work 
for  the  business  management  of  the 
newspaper. 

Has    Had  Wide  Experience. 

Previous  to  his  association  with  the 
Times,  Mr.  Burr  was  connected  with  the 
McCall  Company,  publishers  of  McCall 
Magazine.  He  later  became  associated 
with  the  Allen  Advertising  Agency.  Mr. 
Burr  has  also  been  a  member  of  the 
reportorial  staff  of  several  Philadelphia 
newspapers. 

At  the  conclusion  of  his  work  in  the 
interest  of  the  Paramount  South  Amer- 
ican Travel  Series,  Mr.  Burr  was  placed 
in  charge  of  the  Paramount  trade  paper 
advertising.  He  was  later  made  editor 
of  the  Paramount  Pictographs,  manufac- 
tured and  distributed  by  Paramount,  and 
after  reorganizing  that  department,  re- 
turned to  the  advertising  department. 

Following  his  activity  in  the  advertis- 
ing department,  Mr.  Burr  was  promoted 
to  the  position  of  assistant  general 
rnanager  of  the  department  of  distribu- 
tion of  the  Famous  Players-Lasky  Cor- 
poration, which  position  he  held  for  two 


years,  having  resigned  to  head  his  own 
organization,  Master  Films,  Inc.,  and  to 
become  general  manager  of  Arthur  F. 
Beck  Film  Productions. 

"Copperhead"  Available 

for  Lincoln's  Birthday 

OUICK  to  act  upon  the  suggestion 
of  Franklin  K.  Lane,  secretary  of 
the  interior,  that  the  motion  pic- 
ture industry  take  immediate  steps  to 
spread  from  coast  to  coast,  on  Lincoln's 
Birthday,  the  story  of  America  as  best 
exemplified  in  the  character  and  work 
of  Abraham  Lincoln,  the  Famous  Play- 
ers-Lasky Corporation  is  making  a  spe- 
cial drive  for  the  showing  of  the  Para- 
mount-Artcraft  Super-Special,  "The 
Copperhead,"  in  as  many  theatres  as 
possible  on  or  near  February  12. 

It  was  planned  originally  to  release 
this  picturization  of  Augustus  Thomas' 
great  American  play,  in  which  Lionel 
Barrymore  plays  the  leading  role,  some- 
what later,  but  in  view  of  the  promi- 
nence of  the  character  of  Lincoln  and 
its  part  in  creating  the  strong  patriotic 
appeal  which  the  picture  carries,  the 
release  was  moved  forward  to  January 
25,  so  that  by  Lincoln's  Birthday  its 
message  of  Americanism  would  be  per- 
meating, either  through  actual  showing 
of  the  picture  or  through  anticipatory 
exploitation,  every  section  of  the  coun- 
try. 

The  national  advertising  campaign  for 
"The  Copperhead"  is  already  under  way, 
and  by  the  time  the  anniversary  of  the 
birth  of  the  Great  Emancipator  arrives 
the  full  page  advertisement  of  the  pro- 
duction will  have  appeared  in  practically 
all  of  the  thirty-one  national  publica- 
"tions  which  have  been  selected  as  the 
mediums  for  reaching  40,000,000.  In- 
corporated in  this  advertisement  and 
displayed  in  a  border  alongside  the  illu- 
stration is  a  copy  of  the  resolution 
adopted  last  month  by  the  joint  commit- 
tee on  education  of  the  United  States 
Senate  and  House  of  Representatives. 


Charles  C.  Burr 

Heads  Master  Films.  Inc.,  which  will  pro- 
duce series  of  "Torchy"  stories. 


768 


THn  MOVING  PICTURE  WORLD 


January  31,  1920 


PoWs  New  England  Circuit  Signs 

Realart  Films,  Ragland  Announces 


New  Gibraltar  Pictures  Unit. 

Announcement  is  made  of  the  forma- 
tion as  a  Gibraltar  Pictures  unit  of  the 
Louis  Tracy  Productions,  Inc.,  to  pro- 
duce a  serious  of  fifteen  feature  picture 
dramas  based  on  the  works  of  Louis 
Tracy,  novelist  and  publicist,  the  first 
of  which,  "The  Bartlett  Mystery,"  will 
be  put  in  work  shortly  at  the  Leah 
Baird  studios,  Cliffside,  N.  J. 


Selznick  Secures  Many 

Stories  for  His  Stars 

STARS  of  the  Selznick  pictures  are  to 
have  a  choice  selection  of  stories 
during  the  present  year,  according 
to  an  announcement  made  by  Myron 
Selznick,  who  has  garnered  a  long  list 
of  prominent  authors  to  write  for  nis 
stellar  constellation.  While  all  of  the 
stories  have  not  yet  been  selected,  Mr. 
Selznick  is  able  to  announce  sixteen  in 
which  the  Selznick  favorites  will  be 
seen  before  the  first  of  the  year. 

They  are:  "Keeping  Him  Guessing," 
by  Mrs.  Idyll  Shepard  Way;  "The 
Shadow  of  Rosalie  Byrne,"  by  Grace 
Sartwell  Mason;  "The  Palace  of  Dark- 
ened Shadows,"  by  Mary  Hastings 
Bradley;  "Proof  of  the  Pudding,"  by 
Meredith  Nicholson;  "The  Law 
Bringers,"  by  G.  B.  Lancaster;  "False 
Pride,"  adapted  from  "The  Pride  of  Pa- 
tricia," by  Elizabeth  Redfield;  "The 
Magdalen  of  Mudville,"  by  John  Lynch, 
editor  of  the  scenario  department,  and 
Edmund  Goulding;  "Mysterious  Mo- 
ments," by  Izola  Forrester  and  Mann 
Page,  with  the  scenario  by  Ella  Stuart 
Garson;  "Pretty  Thing,"  by  Louise  Win- 
ter, whose  stories  have  appeared  in 
several  magazines. 

Also  "Jenny,"  by  Roy  Herninaman, 
noted  English  author,  which  was  bought 
in  England  by  an  agent  of  Mr.  Selznick; 
"Red  Pepper,"  by  Merle  Johnson,  the 
youngest  writer  on  the  Selznick  sce- 
nario staff;  "Prophet's  Paradise,"  by 
O.  S.  Montayne;  "Straight  Down  the 
Crooked  Road,"  from  "The  High  Step- 
ping Young  Iretons,"  by  Bertha  Run- 
kel;  "The  Man  Tamer,"  by  John  Barton 
Oxford;  "The  Point  of  View,"  from  "Old 
Things  for  New,"  by  Edith  Ellis,  and 
"The  Honor  of  His  House,"  by  Alfred 
Latour. 

In  addition  to  the  list  announced,  Al- 
fred Payson  Terhune,  novelist,  will  write 
a  serial  for  Selznick,  and  Charles  Bel- 
mont Davis,  whose  stories  of  stage  life 
are  well  known,  has  been  engaged  to 
write  several  stories.  Jack  Lait,  the 
man  who  made  the  chorus  girl  famous, 
has  also  been  engaged  to  write  espe- 
cially for  Selznick. 


"Human  Collateral"  Released. 

"Human  Collateral,"  Corinne  Griffith's 
new  Vitagraph  feature,  is  now  being 
released.  Although  it  is  based  on 
"The  Last  Woman,"  a  magazine  story 
by  Frederic  Van  Rensselaer  Dey,  who 
created  Nick  Carter  and  made  his  do- 
ings known  to  every  youngster  in  Amer- 
ica, it  has  nothing  to  do  with  the 
police  or  detectives.  Rather  it  is  a 
modern  society  play  in  which  Miss  Grif- 
fith has  ample  opportunities  to  display 
her  histrionic  abilities. 

The  supporting  cast  includes  Webster 
Campbell,  Maurice  Costello,  W.  T.  Carle- 
ton,  Charles  Kent  and  Alice  Calboun, 
Lawrence  C.  Windom  directed  the  pic- 
ture. 


REALART  star  productions  will  be 
shown  through  the  entire  Poli 
Circuit  in  Connecticut  and  Massa- 
chusetts as  a  result  of  a  contract  signed 
last  week.  This  announcement  by  Gen- 
eral Sales  Manager  J.  C.  Ragland  comes 
only  one  week  after  the  news  of  Real- 
art's  booking  twenty-two  big  theatres 
in  the  Keith  and  Proctor  and  B.  S. 
Moss  chains,  and  assures  a  splendid  in- 
troduction of  Realart  products  to  many 
New  England  audiences. 

The  deal  was  closed  with  R.  C.  Miller, 
representative  for  Poli,  by  Lester  W. 
Adler,  Realart's  New  York  manager. 
With  the  signing  of  the  Poli  contract, 
Realart's  theatre  connections  are  ex- 
tended to  every  big  amusement  chain 
in  the  country,  according  to  Mr.  Rag- 
land. 

"Following  only  one  week  after  the 
tie-up  with  Keith  and  Proctor  and  B.  S. 
Moss,"  declared  Mr.  Ragland,  "the  con- 
tract with  Poli  indicates  what  our  pic- 
tures have  done  to  establish  the  repu- 
tation of  quality  among  the  men  most 
influential  in  the  industry.  Telegrams 
have  been  coming  in,  telling  in  plain 
language  what  our  products  yield  in 
financial  returns.  We  have  made  it  a 
point  to  publish  many  of  these  mes- 
sages in  the  trade  papers  to  give  the 
industry  an  idea  of  the  response  which 
has  met  Realarts'  first  film  offerings. 

Many  Vouch  for  Realart. 

"Realart  stands  now  on  its  record  of 
definite  achievement  in  the  picture 
houses  of  the  country.  Its  promises 
were  made  and  its  productions  have 
made  those  promises  good.  Proof  of 
this  is  ample,  coming  from  many  ex- 
hibitors, including  A.  G.  Talbot,  Den- 
ver; Fred  J.  Dolle,  Louisville;  Harold 
B.  Franklin,  Buffalo;  Sid  Gramman  and 
Fred  Miller,  Los  Angeles;  Alden  & 
Robertson,  Globe,  Ariz.;  H.  E.  Skinner, 
Ogden,  Utah;  William  Sievers,  St. 
Louis;  Jay  A.  Dundas,  Sioux  Falls,  S.  D. ; 
N.  E.  Bernower,  Canton,  Ohio;  George 
Mayne,  Salt  Lake  City;  Glenn  Condon 
and  Dave  Harding,  Kansas  City;  Fred 
Dahnken,  Boston;  Harry  Goldberg, 
Omaha;  L.  M.  Boas,  Fall  River;  Harry 
J.  Wendland,  F'resno,  and  Tom  Moore, 
Washington,  D.  C." 

Mr.  Ragland  reports  that  contracts 
for  productions  featuring  Realart  stars 
have  come  in  abundantly  from  all  parts 
of  the  country.  Among  the  prominent 
bookings  are  Shea's  Hippodrome,  Buf- 
falo, New  York;  Strand.  Cincinnati,  I. 
Lisbon,  proprietor;  New  Miller  Theatre. 
Los  Angeles.  Fred  Miller,  proprietor; 
Rialto  Theatre,  New  York;  Tivoli  Thea- 
tre, San  Francisco,  Turner  and  Dahn- 
ken, proprietors;  Majestic  Theatre, 
Tulsa,  Okla.,  Glenn  Condon,  proprietor. 

Pioneer  Will  Specialize 

In  Useful  Publicity  Helps 

THE  Pioneer,  which  is  now  putting 
the  finishing  touches  to  new  press 
books,  is  convinced  that,  in  spite 
of  its  past  record  for  turning  out  useful 
press  books,  there  is  still  a  large  field 
for  improvement. 

One  departure  which  has  been  success- 
fully carried  out  in  a  book  just  ofif  the 
press  is  the  printing  of  the  notes  for 


musical  settings.  All  newspaper  cuts  are 
sharp  line  cuts  instead  of  coarse  half 
tones. 

Careful  work  has  been  done  in  the 
preparation  of  the  stories  for  news- 
paper use.  The  press  matter  in  the  new 
books  has  been  condensed.  Instead  of 
being  merely  a  string  of  words  extolling 
the  merits  of  the  production,  it  has  been 
written  so  that,  if  the  name  of  the  pic- 
ture were  eliminated,  the  subject  matter 
would  still  interest  the  reader. 

In  one  particular  case  the  entire  press 
section  was  rewritten  four  times  be- 
fore it  was  sent  to  the  press.  The  press 
book  has  been  a  powerful  factor  in  put- 
ting the  exhibitor  in  the  successful  posi- 
tion he  now  occupies. 

Famous  Mounted  Police 

Supply  Fox  with  Details 

SCREEN  entertainments  have  been 
woven  before  now  around  a  cen- 
tral character  who  was  a  member 
of  the  Canadian  Royal  Northwest 
Mounted  Police.  Fox  Film  Corporation 
has  contributed  a  very  successful  share 
of  these  interesting  and  dramatic 
stories.  But  never,  it  is  believed,  in 
staging  a  production  dealing  with  this 
world-famous  force  of  men,  has  the 
research  department  of  the  Fox  studios 
acquitted  itself  with  the  distinction  just 
evidenced  by  the  showing  of  "The  Cy- 
clone," starring  Tom  Mix,  "the  man  who 
never  fakes." 

Vincent  M.  McCabe,  Canadian  dis- 
trict manager  for  William  Fox,  stationed 
at  Toronto,  got  in  touch  with  Comp- 
troller Lane,  chief  of  the  Canadian 
Royal  Northwest  Mounted  Police.  Mr. 
McCabe  secured  one  complete  set  of  all 
uniforms  worn  by  the  "mountie,"  as  he 
is  familiarly  known  on  his  own  side  of 
the  boundary  line.  From  Newton  W. 
Rowell  the  Fox  studios  received  copies 
of  all  the  rules  and  regulations  govern- 
ing the  operations  of  the  mounted 
force. 

W.  S.  Jones,  manager  of  the  Fox 
branch  at  Winnipeg,  contributed  sev- 
eral histories  of  the  mounted  police,  Ma- 
jor Fitz-Horrigan,  chief  of  the  mounted 
police  in  British  Columbia,  was  inter- 
viewed on  the  subject  by  Sam  Dem- 
bow,  Jr.,  of  the  Fox  staff,  and  added  to 
the  already  great  quantity  of  informa- 
tion on  file  at  Hollywood. 


B.  R.  Keller  Represents  National. 

B.  R.  Keller,  well-known  film  sales- 
man in  the  northwestern  territory  and 
former  assistant  manager  of  the  Select 
Seattle  branch,  has  been  appointed  rep- 
resentative for  the  National  Picture 
Theatres,  Inc.,  in  the  Seattle  territory. 
Mr.  Keller  has  had  several  years  of 
experience  in  the  film  business  and  he 
is  now  engaged  in  mapping  out  his  dis- 
trict. He  expects  to  begin  a  tour  of  his 
territory  this  week. 

Salesman  Knox  of  the  Select  Seattle 
branch  has  returned  from  a  successful 
tour  of  his  territory  and  is  contemplat- 
ing another  in  the  near  future.  He  re- 
ports excellent  business. 

Salesman  ChristoflFer  returned  last 
week  from  a  tour  of  the  territory  in 
southern  California. 


January  31,  1920 


THE  MOVING  PICTURE  WORLD 


769 


Selznick  Outlines  Extensive  Plans 

To  Surpass  Previous  Achievements 


LEWIS  J.  SELZNICK,  president  of 
Selznick  Pictures  Corporation,  an- 
nounces extensive  plans  for  the 
present  year  in  which  his  organization 
expects  to  surpass  anything  it  has  be- 
fore attempted.  Not  only  has  Mr.  Selz- 
nick engaged  a  number  of  noted  au- 
thors to  write  stories  for  his  stars,  but 
the  organization  will  enter  the  serial 
field,  get  out  a  news  reel,  present  a 
series  of  Americanization  pictures  and 
produce  several  big  specials,  beside  rnak- 
ing  Herbert  Kaufman  editorials  into 
screen  form. 

The  major  portion  of  Selznick  pictures 
will  be  produced  at  the  Fort  Lee  and 
Bronx  studios  until  the  big  studio  in 
Long  Island  City  is  completed. 

Beginning  shortly  and  continuing 
throughout  the  year,  Ralph  Ince  will 
make  special  Ralph  Ince  Pictures,  which 
he  will  direct  and  take  part  in.  The 
first  of  these  will  be  "The  Law  Bring- 
ers,"  by  G.  V.  Lancaster,  which  will  be 
made  in  Saskatchawan,  Canada.  Ince 
will  also  make  a  series  of  Americaniza- 
tion pictures,  at  the  suggestion  of  Sec- 
retary of  the  Interior  Lane,  the  first  of 
which  is  a  story  of  Lincoln  called  "Op- 
portunity," written  by  Lewis  Allen 
Browne.  There  will  be  a  number  of 
these  stories. 

Many   Features  Planned. 

The  Selznick  stars  will  be  presented 
in  stories  especially  selected  for  them 
and  adapted  to  their  individual  style. 
Olive  Thomas,  who  is  now  working  on 
"Glorious  Youth,"  by  John  Lynch,  Selz- 
nick's  scenario  editor,  will  next  appear 
in  "Jenny"  by  Roy  Horniman.  "Pretty 
Thing"  and  "Red  Pepper"  are  also  two 
pictures  announced  for  Miss  Thomas 
during  the  first  half  of  the  year.  Other 
pictures  being  considered  for  her  are 
"The  Girl  With  the  Faun's  Ear"  by 
Phyllis  Dugan,  "False  Pride"  and  "The 
Magdalen  of  Mudville." 

Eugene  O'Brien  seems  to  be  gradually 
stepping  away  from  the  "handsome 
hero"  roles  and  clever  pictures  are 
promised  for  this  actor  during  the  year. 
With  his  director,  Robert  Ellis,  and 
leading  lady,  Ruby  De  Remer,  and  mem- 
bers of  his  company,  Mr.  O'Brien  is  now 
in  the  Thousand  Islands  making  exte- 
riors for  his  newest  picture,  "A  Fooi 
and  His  Money,"  by  George  Burr  Mc- 
Cutcheon.  "Mysterious  Moments"  and 
"The  Honor  of  his  House"  are  at  pres- 
ent the  stories  selected  to  follow  his 
present  picture. 

Moore  Now  in  the  West. 

Elaine  Hammerstein  will  soon  com- 
plete her  latest  Selznick  picture,  "The 
Woman  Game,"  by  Leighton  Osmun  and 
Frank  Dazey  under  the  direction  of  Wil- 
liam P.  S.  Earle,  and  begin  "The  Shadow 
of  Rosalie  Byrnes"  under  the  direction 
of  George  Archaiflbaud.  Following  this, 
Miss  Hammerstein  appears  in  "The  Pal- 
ace of  Darkened  Windows,"  "The  Proof 
of  the  Pudding,"  by  Meredith  Nicholson, 
and  "Keep  Him  Guessing." 

Owen  Moore,  who  is  now  at  Selznick 
West  Coast  studio  with  Director  Wes- 
ley Ruggles,  working  on  his  new  pic- 
ture, "Love  AtTiong  the  Chickens,"  by 
Pelham    Grenville   Wodehouse,   has  a 


promising  list  to  offer  for  the  year.  "His 
Word  of  Honor,"  by  Edgar  Franklin  and 
"Chivalrous  Charlie,"  by  May  Tully,  are 
announced  to  follow  the  Wodehouse 
picture,  and  James  Montgomery,  the 
clever  playwright,  is  writing  several 
stories  especially  for  Mr.  Moore. 

Announce  Big  Specials. 

Among  the  big  specials  to  be  made  by 
Selznick  this  year  are  "The  Woman 
God  Sent,"  by  Sophie  Irene  Loeb,  al- 
ready well  under  way  with  Zena  Keefe 
in  the  leading  role  directed  by  Larry 
Trimble,  who  adapted  the  script  for  the 
screen.  Another  feature  will  be  "The 
Prince  of  Pines,"  a  powerful  story  by 
Willard  Mack,  which  will  go  into  pro- 
duction in  a  short  time  under  the  direc- 
tion of  Burton  George. 

The  West  Coast  studios,  under  the  di- 
rection of  Harry  Rapf,  are  producing, 
according  to  schedule,  "Blind  Youth," 
"Just  a  Wife,"  and  "Who  Am  I?"  for  Na- 
tional Pictures,  Inc.  The  West  Coast 
studios  will  produce  features  by  all- 
star  casts  exclusively  this  year. 

Feature  specials,  which  will  be  pro- 
duced in  the  East,  include  the  screen 
version  of  "Bucking  the  Tiger,"  "The 
Prophets  Paradise,"  "Straight  Down  the 
Crooked  Lane,"  "Jeanne  of  the  Marshes" 
and  "The  Man  Tamer." 


Print  of  "Strongest" 

Speeds  to  Clemenceau 

TITLED  in  French,  ready  to  be 
shown  to  the  man  who  conceived 
it  a  special  print  of  "The  Strong- 
est" is  speeding  across  the  Atlantic  to 
be  shown  to  Georges  Clemenceau  and 
a  party  of  his  closet  friends  at  the 
spacious  projection  room  of  Fox  Film 
Corporation,  24  Boulevard  des  Italiens, 
Paris. 

After  the  "Tiger  of  France"  has  ap- 
proved it,  the  one  and  only  photodrama 
by  the  late  premier  will  be  shown  to  the 
French  senators  and  deputies  at  a  spe- 
cial showing,  and  it  is  likely  that  the 
newly  elected  president  of  the  French 
republic,  Paul  Deschanel,  also  will  view 
it  at  this  showing. 

Does  the  soul  of  woman  rule  the 
world?  That  is  the  question  that  the 
great  Frenchman  answers  convincingly. 
Is  not  love  the  strongest,  the  most 
mighty  force  in  the  world?  Renee  Ado- 
ree  carries  to  the  world  the  message 
of  love  in  the  Clemenceau  story,  and  as 
she  has  won  the  hearts  of  her  own 
countrymen,  so  should  she  win  the 
hearts  of  all  who  see  her  as  Claudia  in 
"The  Strongest." 

Kremer  Chaplins  Active 

In  Sales  and  Showings 

THAT  the  popularity  of  Charlie 
Chaplin  continues  unabated  among 
exhibitors  and  state  rights  pur- 
chasers is  evidenced  by  the  interest 
shown  in  the  Chaplin  re-issues,  which 
Victor  Kremer  is  at  present  distributing' 
on  a  territorial  basis. 

These  pictures,  which  include  "A  Bur- 
lesque on  Carmen,"  "The  Champion," 
"The  Jitney  Elopement,"  and  "By  the 


Sea."  are  being  disposed  of  among  buy- 
ers in  the  United  States  and  Canada. 

The  latest  sale  reported  is  for  "A 
Burlesque  on  Carmen,"  which  has  been 
acquired  for  Eastern  Canada  by  Maurice 
Davis,  of  the  Davis  Amusement  Enter- 
prises, of  Montreal.  Mr.  Davis  main- 
tains offices  in  Montreal,  Toronto  and 
St.  Johns,  and  it  is  his  intention  to  place 
additional  salesmen  in  these  three  ex- 
changes to  handle  the  Chaplin  comedy. 

Bert  Ennis  states  that  the  date  of  the 
premiere  of  "Carmen"  at  the  Rialto 
Theatre.  New  York,  has  been  changed 
from  January  18  to  February  \.  "A 
Burlesque  on  Carmen"  has  been  running 
for  two  weeks  at  the  Rialto  Theatre 
Chicago,  presented  in  conjunction  with 
the  girl  show  prepared  by  Bert  Ennis. 

The  premiere  of  "Carmen"  in  Penn- 
sylvania will  take  place  next  week, 
under  the  direction  of  Marcus  and 
Lechuese,  of  the  Twentieth  Century 
Film  Company.  Following  the  Quaker 
City  engagement,  the  attraction  will 
be  "road  showed"  throughout  Eastern 
Pennsylvania  and  Southern  Jersey. 


Williams  to  Return  to  West  Coast. 

Earle  Williams  will  return  to  Vita- 
graph's  West  Coast  studio  on  February 
1  to  make  the  prologue  scenes  for  "Capt. 
Swift,"  the  drama  by  C.  Haddon  Cham- 
bers. These  are  laid  in  the  bush  coun- 
try of  Australia  and  it  had  been  planned 
by  Tom  Terriss,  who  is  directing  Mr. 
Williams  to  make  the  scenes  on  the 
waste  and  sandy  shores  of  Long  Island 
between  Amagansett  and  Montauk 
Point.  The  action,  however,  takes  place 
during  the  torrid  weather  on  the  deserts 
and  it  was  felt  that  justice  could  not  be 
done  to  the  scenes  during  the  cold 
weather  here  and  they  will  consequently 
be  made  in  California.  Mr.  Terriss  will 
not  go  West  with  Mr.  Williams  and  the 
latter  will  direct  the  scenes  himself,  as- 
sisted by  Chester  Bennett.   

Mr.  Williams  will  not  return  to  New 
York  after  completing  "Capt.  Swift"  at 
the  Western  studio.  His  home  is  in 
Hollywood  and  he  will  continue  his  ac- 
tivities at  the  Vitagraph  studio  at  that 
place. 


770 


THE  MOVING  PICTURE  WORLD 


January  31,  1920 


Criminal  Identification  System 

Suggested  by  Ince  Is  Considered 


CRIMINAL  identification  by  motion 
picture  is  attracting  the  nation- 
wide attention  of  police  officials 
and  men  prominent  in  scientific  re- 
search as  the  result  of  a  series  of  ex- 
periments which  have  been  under  way 
at  police  headquarters  in  San  Francisco. 
The  evolution  of  criminal  identification 
and  the  part  motion  pictures  will  play 
in  its  perfection  is  credited  to  Thomas 
H.  Ince,  who,  following  months  of  ex- 
periment at  the  Ince  studios  in  Culver 
City,  proposed  the  modern  methods  to 
police  headquarters  in  San  Francisco. 

Identification  by  motion  pictures  will 
without  doubt  result  in  the  capture  of 
many  notorious  criminals  who  have 
thus  far  succeeded  in  escaping  appre- 
hension. Officials  point  out  that  almost 
invariably  a  man  is  apprehended  on  ac- 
count of  some  physical  characteristic 
that  is  peculiar  to  him.  Numerous  in- 
dividual habits  and  traits  are  relied 
upon  mainly  for  capture. 

Would  Use  Theatre  Screens. 
While  the  Bertillon  system  of  cranial 
and  torsal  measurement  is  of  definite 
aid  in  proving  a  man's  identity  after  he 
has  been  captured,  it  is  admitted  that 
the  system  is  of  questionable  value  in 
seeking  a_suspect. 

Under  "Ihe  Ince  system,  modern 
methods  will  be  employed  in  transmit- 
ting facts  relating  to  any  fugutive. 
Within  three  hours  after  the  police 
have  learned  the  identity  of  the  man 
wanted,  his  animated  pictures  may  be 
projected  on  the  screen  of  every  the- 
atre in  the  community,  and  several  days 
later  prints  of  the  pictures  will  be  in 
the  possession  of  police  headquarters 
in  ail  cities  for  screening  before  the 
police  and  detectives  throughout  the 
country,  and,  as  needed,  in  foreign 
lands. 

It  is  also  planned  to  enlist  the  co- 
operation of  leading  theatres,  which 
will  be  asked  to  project  pictures  of  any 
man  or  woman  wanted  before  the  au- 
diences regularly  in  attendance. 

Herbert  Kaufman  Weekly 

Is  Picturized  Editorial 

SINCE  the  start  of  the  nation-wide 
advertising  of  the  Herbert  Kauf- 
man Weekly,  considerable  interest 
has  been  manifest  in  just  how  the  actual 
producing  of  these  pictured  editorials 
is  being  carried  on. 

At  present  two  of  the  one-reel  sub- 
jects have  been  completed  and  the  start 
of  the  third  is  expected  soon.  The  first 
one  is  "Little  Red  Riding  Hood."  This 
is  a  pictured  version  of  the  Kaufman 
editorial  on  the  tragedy  of  a  young 
girl,  brought  up  under  strict  parents, 
who  comes  to  ruin  through  ignorance. 

The  scenes  are  entirely  separate  tab- 
leaux, each  distinct  from  the  other — part 
literal,  part  symbolic — each  illustrating 
a  title  taken  verbatim  from  the  Kauf- 
man editorial.  The  first  shows  the  young 
girl  in  her  home  with  pious,  religious 
parents  who  have  reared  her  on  a  code 
of  "thou  shalt  nots."  No  explanations 
or  heart-to-heart  talks  of  the  actual 
fundamentals  of  life  have  been  given 
her.    Eventually  she  runs  away. 

Almost  without  sequence  and  with 
parts  unrelated,  this  method  of  handling 


the  pictured  editorial  results  in  a 
pictured  story  that  is  powerful  in  its 
appeal.  The  essence  of  the  gripping 
editorial  is  not  lost  and  the  pointed  edi- 
torial of  the  typed  page  is  made  even 
plainer  through  the  eye. 

The  second  Kaufman  Weekly  is  titled 
"The  Faded  Butterfly"  and  has  in  its 
leading  role  Mme.  Haline  Bruzovna,  fa- 
mous Polish  actress.  Warren  Chandler 
has  the  leading  male  role  and  little 
Helen  Reinecke  has  the  role  of  the 
daughter. 

Gets  Exclusive  Release  on 
Dozen  More  Chaplin  Films 

THE  success  attained  by  the  Repub- 
lic Distributing  Corporation  in  its 
sales  of  the  Charlie  Chaplin  pic- 
tures it  has  been  releasing  for  Kleine, 
has  led  that  company  to  obtain  the  ex- 
clusive distribution  of  twelve  more 
Chaplin  comedies. 

These  are  the  productions  made  by 
the  comedian  for  the  old  Mutual  Com- 
pany, which  have  been  controlled  by 
Clark-Cornelius  and  which  embrace 
some  of  the  best  two-reel  subjects  in 
which  Chaplin  appeared. 

They  include  "The  Floorwalker,"  "The 
Vagabond,"  "The  Pawn  Shop,"  "The 
Rink,"  "The  Adventurer,"  "Easy  Street," 
"The  Firemen,"  "The  Count,"  "Behind 
the  Screen,"  "The  Immigrant,"  "The 
Cure"  and  "One  A.  M." 

The  initial  selling  of  these  pictures 
has  been  in  the  hands  of  Hallmark,  and 
up  to  date  the  first  three  mentioned 
have  been  released.  The  next  to  be  re- 
leased will  be  "The  Rink,"  which  is 
scheduled  for  issue  on  February  12.  The 
rest  will  be  released  at  intervals  of  six 
weeks. 


Motion   Picture   Advertising  Exhibited. 

L.  V.  Schneider,  who  for  some  time 
past  has  been  director  of  publicity  and 
exploitation  in  Indiana  and  Kentucky 
for  the  Universal  Film  Company,  has 
left  the  company  temporarily  to  become 
director  of  publicity  for  the  convention 
of  the  Associated  Advertising  Clubs  of 
the  World  to  be  held  in  Indianapolis 
from  June  6  to  10.  Mr.  Schneider  is 
widely  known  among  exhibitors  in  the 
Indiana  and  Kentucky  territory. 

The  convention  of  the  associated  ad- 
vertising clubs  will  bring  to  Indianap- 
olis manufacturers,  business  men,  mer- 
chants and  advertising  men  from  all 
parts  of  the  world.  Advertising  and  its 
close  relation  to  any  business,  large  or 
small,  as  the  power  behind  sales  will 
be  discussed. 

An  exhibit  of  motion  picture  adver- 
tising probably  will  be  arranged  to  be 
held  at  the  same  time  the  convention  is 
in  session.  Some  of  the  best  motion  pic- 
ture advertising  ever  used  in  trade  or 
newspapers  will  be  shown  in  a  separate 
exhibit. 

"The  Superman"  Has  Thrills. 

Reports  from  the  Hygrade  Feature 
Film  Co.,  of  Charlotte,  N.  C,  on  the  five 
reel  feature,  "The  Superman,"  now  be- 
ing distributed  on  the  state  rights  mark- 
et by  Tower  Film  Corporation,  indicate 
that  the  picture  is  proving  popular.  "The 
Superman"  is  a  "thriller,"  and  pleases 
audiences  that  like  excitement. 


Adolph  Zukor  Heads  New  Company. 

Ottawa,  Ont.,  January  19. 
Adolph  Zukor  is  head  of  the  new 
Famous  Players  Canadian  Corporation, 
Ltd.,  with  a  capital  of  $10,000,000,  which 
will  take  over  Paramount  Theatres, 
Ltd.,  with  twenty  theatres  already  built. 
N.  L.  Nathanson,  of  Toronto,  will  be 
general  manager.  The  theatre  chain  is 
planned  to  seat  45,000  people  by  the 
spring  of  1921.  The  new  stock  will  be 
listed  on  the  Montreal  stock  exchange. 
Conick,  of  New  York,  represented  Zu- 
kor in  arranging  the  deal  at  Montreal. 

GLADISH. 


Hayakawa  Has  Dual  Role 

in  "The  Beggar  Prince" 

AFTER  winning  additional  screen 
laurels  by  his  artistic  impersona- 
tion of  the  "hatchet  man"  in  Rob- 
ertson-Cole's release,  "The  Tong  Man," 
Sessue  Hayakawa  steps  from  that  dra- 
matic role  to  a  dual  role  in  his  forth- 
coming production,  "The  Beggar 
Prince."  Those  who  have  seen  it  de- 
clare that  his  work  by  far  surpasses  his 
achievements  attained  in  "The  Tong 
Man,"  and  declare  that  it  will  be  a  big 
box-office  attraction. 

Hayakawa's  Best  Year. 

The  year  just  brought  to  a  close  has 
stamped  Hayakawa  as  one  of  the  most 
finished  artists  of  the  silent  drama,  and 
so  overwhelmingly  has  been  his  suc- 
cess that  Hayakawa's  name  is  used  in 
lights  at  almost  every  first-run  house  in 
the  United  States.  On  account  of  this 
enviable  record,  many  of  the  best 
known  exhibitors  have  contracted  for 
every  picture  turned  out  by  Hayakawa 
for  Robertson-Cole. 

The  Japanese  star  was  born  in  Tokio 
in  1889.  He  was  educated  at  the  Uni- 
versity of  Tokio  and  at  the  University 
of  Chicago.  His  stage  career  was  with 
the  Imperial  Japanese  Stock  Company, 
Tokio. 


Starts  Exploitation  Drive 
on  Holmes  and  Thomas  Films 

UNITED  PICTURE  EXCHANGES 
have  begun  an  exploitation  cam- 
paign on  the  Taylor  Holmes  and 
Olive  Thomas  specials  which  were 
produced  under  the  Triangle  banner. 
These  include  Taylor  Holmes  in  "Three 
Black  Eyes,"  "Taxi,"  "A  Regular  Fel- 
low" and  "Upside  Down."  Olive  Thomas 
in  "Totan,"  "The  Follies  Girl,"  "Love's 
Prisoner"  and  "Prudence  on  Broadway." 

The  acquisition  of  the  Triangle  Ex- 
changes by  United  Picture  Exchanges 
has  opened  a  clear  field  of  new  exploi- 
tation for  these  features.  United  an- 
nounces that  there  are  still  many  first 
runs  to  be  had  and  is  making  a  special 
ofTer  to  exhibitors  on  the  Olive  Thomas 
and  Taylor  Holmes  series. 

Any  United  Picture  Exchange  will 
gladly  explain  this  special  oflFer  on  the 
Taylor  Holmes  and  Olive  Thomas  pro- 
ductions.   

Tyrad  Pictures  Buys  "Man  and  Womaa." 

Work  is  progressing  on  editing  "Man 
and  Woman,"  the  seven  part  feature 
starring  Betty  Mason,  which  Tyrad  Pic- 
tures, Inc.,  have  just  purchased  for  re- 
lease in  the  state  right  market.  Win- 
nifred  Dunn,  author  of  "The  Red  Viper," 
is  in  charge  of  the  work  of  titling  and 
construction. 


January  31,  1920 


THE  MOVING  PICTURE  WORLD 


771 


Hallmark  Head  Committee  on  Deal 

Making  United  His  Distributor 


Announces  Neixt  Morey  Release. 

Harry  T.  Morey's  new  Vitagraph  fea- 
ture will  be  called  "The  Flaming  Clue" 
instead  of  "Detective  Jim."  This  is  the 
picture  adapted  from  the  story  written 
especially  for  Mr.  Morey  by  Frederic 
Van  Rensselaer  Dey.  Of  course  it  is  a 
detective  story  in  which  the  hero  out- 
Sherlocks  Sherlock  Holmes.  Another  of 
the  Morey  features,  "The  Birth  of  a 
Soul,"  is  now  nearing  release  date, 
through  Vitagraph. 


Good  Progress  Is  Made 

On  "Heart  of  a  Child" 

WDRK  is  well  under  way  on  the 
production  of  the  latest  Nazi- 
mova  starring  vehicle,  "The 
Heart  of  a  Child,"  adapted  by  Charles 
Bryant  from  Frank  Danby's  novel  of 
the  same  name,  according  to  advices 
received  this  week  at  the  offices  of 
Metro  Pictures  Corporation,  which  pre- 
sents Nazimova  on  the  screen.  Cali- 
fornia's ideal  weather  has  been  an  aid 
to  Director  Ray  C.  Smallwood,  so  that 
not  only  has  he  been  enabled  to  shoot 
many  of  the  interior  scenes,  but  to  go 
on  location  for  outdoor  work. 

Though  distinctly  different  from  any 
previous  offering  of  the  star,  the  locale 
of  the  first  part  being  the  Limehouse 
district  of  London,  corresponding  to 
New  York's  lower  East  Side.  "The 
Heart  of  a  Child"  presents  a  wealth  of 
opportunities  for  artistic  settings.  The 
career  of  the  heroine  carries  her  from 
the  tenements  to  the  theatre  and  thence 
into  the  world  of  British  aristocracy. 
The  art  work  is  in  the  able  hands  of  Al- 
len Ruoflf. 

The  photography  is  being  done  by 
Rudolph  Bergquist;  and  the  strong  cast 
engaged  in  support  of  Nazimova  in- 
cludes Charles  Bryant,  as  Lord  Kidder- 
minster; Ray  Thompson,  Nell  Newman, 
Victor  Potel,  Eugene  Klum,  Claire  Du 
Brey,  Jane  Sterling,  John  Steppling, 
William  J.  Irving  and  Myrtle  Risbell. 


Burston  Serials  Selling  Fast. 

Increasing  activity  is  reported  by  the 
W.  H.  Productions  Company,  distrib- 
uting the  Louis  Burston  series,  "The 
Mystery  of  '13,'"  starring  Francis  Ford 
with  Rosemary  Theby,  and  "The  Hawk's 
Trail,"  starring  King  Baggot  with  Grace 
Darmond  and  Rhea  Mitchell.  Nearly 
all  the  Southern  and  Western  teeritory 
of  "The  Hawk's  Trail"  has  been  sold,  as 
well  as  Eastern,  Central  and  Western 
Canada.  To  this  has  been  added  within 
the  past  few  days  Eastern  Pennsylvania 
and  Southern  New  Jersey,  rights  of 
both  of  which  having  been  sold  to  the 
Twentieth  Century  Film  Company  of 
Philadelphia.  "The  Mystery  of  '13,'"  in 
addition  to  past  sales  already  reported, 
has  recently  been  disposed  of  in  Texas, 
Oklahoma  and  Arkansas  to  the  Specialty 
Film  Company  of  Dallas,  Tex. 


Andersen  to  Return  January  29. 

Robert  Andersen,  Universal  leading 
man,  who  has  appeared  with  Dorothy 
Phillips,  in  some  of  her  recent  Uni- 
versal-Jewel productions,  and  who  has 
been  spending  the  holidays  with  rela- 
tives in  Denmark,  will  return  to  the 
United  States  on  January  29.  A  cable 
received  by  Universal  this  week  states 
that  he  has  booked  passage  on  the  Mau- 
retania. 


FRANK  G.  HALL,  president,  Hall- 
mark Pictures  Corporation,  in 
commenting  upon  the  deal  closed 
last  week  with  J.  A.  Berst,  president, 
United  Picture  Productions,  Inc.,  where- 
by all  Hallmark  productions  will  be 
distributed  through  the  United  ex- 
changes, recently  taken  over  by  United 
from  Triangle,  stated  that  the  selection 
of  this  organization  for  the  distribution 
of  the  pictures  which  Hallmark  now 
have  on  the  market,  and  others  under 
production,  was  made  after  careful  in- 
vestigation of  its  exchange  system  and 
the  personnel  and  executives  operating 
these  exchanges 

Hall  Makes  Statement. 

Mr.  Hall's  statement  follows  in  part: 
"I  feel  sure  that  the  service  which  will 
be  rendered  through  the  efforts  of  the 
United  organization  will  be  as  near  100 
per  cent,  as  possible.  In  forming  this 
opinion,  I  am  taking  into  consideration 
the  wide  experience  which  United's 
president,  Mr.  Berst,  has  had  in  the 
handling  of  a  national  organization. 

"In  relieving  the  Hallmark  organiza- 
tion from  the  many  details  incident  to 
the  distribution  of  picture  product,  I 
am  allowed  more  time  to  devote  ex- 
clusively to  the  production  end  of  the 
business.  This  will  allow  our  sales 
managers  and  salesmen,  whom  we  will 
keep  in  the  eighteen  branch  offices 
which  United  have,  a  free  hand  in  hand- 
ling the  selling  end  of  Hallmark's  pic- 
tures. 

Held  Back  Pictures. 

"For  immediate  and  near-future  re- 
lease, representing  productions  which  I 
have  held  back  for  the  past  sixty  days, 
pending  the  consummation  of  a  deal 
whereby  Hallmark's  productions  would 
be  given  the  best  possible  distributing 
facilities,  I  have  ready  two  fifteen-epi- 
sode serial  productions,  "The  Screaming 
Shadow,"  co-slarring  Ben  Wilson  and 
Neva  Gerber,  ten  episodes  of  which  are 
now  completed  and  ready  for  release, 
and  "The  Evil  Eye,"  the  Benny  Leonard 
serial,  now  in  its  second  week  of  pro- 
duction under  the  direction  of  J.  Gor- 
don Cooper. 

Names  Special  Productions. 

"The  special  productions  which  are 
ready  for  immediate  and  near-future  re- 
lease through  the  United  exchanges  in- 
clude Clinton  H.  Stagg's  automobile 
story,  "High  Speed,"  starring  Gladys 
Hulette  and  Edward  Earle;  "Chains  of 
Evidence,"  starring  Edmond  Breese, 
Marie  Shotwell  and  Anna  Lehr;  "The 
Veiled  Marriage,"  co-starring  Anna 
Lehr  and  Ralph  Kellard ;  "Wits  Versus 
Wits,"  recently  purchased  from  Harry 
Grossman,  with  Margaret  Marsh 
starred;  "Carmen  of  The  North,"  star- 
ring Anna  Bos,  and  "What  Children 
Will  Do,"  a  screen  version  of  an  original 
story  by  Charles  K.  Harris,  starring 
Edith  Stockton.  "What  Children  Will 
Do"  is  now  in  the  course  of  production. 

"In  addition  to  these  new  releases 
which  will  pass  through  United.  I  have 
made  arrangements  with  President 
Berst  to  release  through  his  organiza- 
tion a  number  of  big  special  produc- 
tions in  addition  to  the  balance  of  the 
twenty-six  Famous  Directors'  pictures, 
four  of  which  have  already  been  re- 
leased." 


Dooley  Comedies   on  Broadway. 

Tyrad  Pictures,  Inc.,  announces  that 
the  Johnny  Dooley  comedies  have  been 
booked  for  a  showing  at  the  B.  S.  Moss 
Broadway  Theatre.  "Some  Mind  Read- 
er," in  which  the  Ziegfeld  star  makes 
his  screen  debut,  has  been  listed  on  the 
program  for  the  week  commencing  Feb- 
ruary 1. 

Contracts  on  these  come.dies  have  been 
coming  in  from  the  New  York  territory. 
To  properly  meet  this  demand,  it  was 
found  necessary  to  change  the  original 
release  date  from  January  15  to  Febru- 
ary I. 

The  Exhibitors  Film  Exchange  of 
Washington,  D.  C.  have  contracted  for 
the  territory  comprising  Delaware, 
Maryland,  District  of  Columbia  and  Vir- 
ginia. 


"The  Place  of  Honeymoons" 
Almost  Ready  to  Distribute 

THE  Pioneer-Atlas  production  of 
Harold  MacGrath's  novel,  "The 
Place  of  Honeymoons,"  is  finished 
with  the  exception  of  a  few  retakes. 
Emily  Stevens,  the  star,  is  now  in  New 
York  preparing  for  a  tour  in  her  new 
stage  production. 

Keenan  Buel,  who  directed  the  pro- 
duction, will  probably  have  charge  of 
the  cutting,  after  which  the  picture  will 
be  turned  over  to  the  Pioneer.  General 
Manager  Hoffman,  of  Pioneer,  was  pres- 
ent at  the  Atlas  studio,  Newton,  Mass., 
when  the  final  shots  were  taken.  He 
voiced  himself  as  being  convinced  that 
the  picture,  both  in  subject  and  treat- 
ment, would  more  than  fulfil  his  ex- 
pectations. 

As  soon  as  "The  Place  of  Honey-, 
moons"  is  delivered  to  the  Pioneer  a' 
new  production  will  be  begun.  Several 
stories  and  plays  are  under  considera- 
tion, but  difficulty  is  being  experienced 
in  securing  material  strong  enough  to 
meet  the  standard  which  has  been  set 
by  the  Pioneer  general  staff. 


"Lost  Battalion"  Goes  On 
Breaking  Theatre  Records 

WHAT  "showmanship"  will  do  for 
a  good  picture  is  again  exempli- 
fied by  the  box  office  records  on 
"The  Lost  Battalion,"  the  seven  reel 
feature  being  released  on  the  state  right 
market  by  W.  H.  Productions  Co.  The 
Gardiner  Syndicate,  who  control  the 
rights  to  this  production  in  New  York 
State,  report  each  successive  booking 
an  increased  box  office  achievement. 

Gardiner  writes :  "Watertown,  N.  Y., 
has  36,000  population,  and  we  played  to 
$3,856.75  in  four  days — breaking  the 
Olympic  Theatre  record,  which  was  held 
by  'Mickey.'" 

The  Boston  Photoplay  Co.  played 
Pittsfield,  Mass.,  last  week,  the  home 
town  of  Whittlesey,  who  is  featured  in 
the  production.  "The  Lost  Battalion" 
opened  in  Providence,  R.  L,  January  18, 
and  reports  indicate  another  success. 


772 


THE  MOVING  PICTURE  WORLD 


January  31,  1920 


Lesser  Has  Big  Plans  for 
Exploitation  of  "Sky-Eye" 

THE  Sol  Lesser  org^anization  is  now 
under  way  on  a  national  exploita- 
tion campaign  for  "Sky-Eye,"  the 
six-reel  aero  feature  which  is  being  re- 
leased on  a  state  right  basis. 

Irving  Lesser  is  now  on  his  way  from 
the  coast  to  make  special  showings  in 
Chicago,  where  he  will  receive  the  co- 
operation of  a  prominent  aeroplane 
company,  whose  representatives  are 
there  in  connection  with  the  aero  con- 
vention at  the  Coliseum. 

The  New  York  office  is  negotiating 
for  a  Broadway  run,  and  preparing  sev- 
eral exploitation  stunts. 

One  of  the  novel  methods  of  exploita- 
tion will  be  the  dropping  of  photographs 
of  the  thrilling  scenes  in  the  picture 
from  an  aeroplane  throughout  the  coun- 
try- 

The  Lesser  organization  is  gratified 
over  the  amount  of  inquiries  which  have 
come  in  from  state  rights  buyers  in  re- 
sponse to  the  trade  paper  advertising. 


Supreme  Comedies  Find 
Ready  Market  Everywhere 

SUPREME  COMEDIES  made  by  the 
Southern  California  Producing  Com- 
pany exclusively  for  Robertson- 
Cole  are  now  being  played  by  leading 
exhibitors  in  the  United  States.  So 
great  has  been  the  demand  for  these 
clean-cut  laughs  of  the  screen  that  it 
has  been  necessary  to  almost  double 
the  number  of  original  prints. 

So  as  to  keep  this  clientele,  officials 
of  the  producing  company  are  scouring 


the  country  for  scenarios  suitable  to 
the  talent  of  Molly  Malone,  Teddy 
Sampson  and  Harry  Depp.  At  the  pres- 
ent time,  Robertson-Cole  has  a  supply 
of  Supreme  Comedies  on  hand  so  that 
there  is  no  necessity  to  rush  any  stories 
through.  It  is  hoped  that  the  present 
quality  of  Supreme  Comedies  will  be 
excelled  by  the  productions  which  are 
to  come. 

Exhibitors  who  have  been  playing  Su- 
preme Comedies  are  loud  in  their  praise 
of  the  work  of  Molly  Malone.  She  was 
formerly  leading  lady  to  "Fatty"  Ar- 
buckle  and  won  so  much  praise  by  her 
work  that  it  was  decided  to  star  her. 
Miss  Malone  is  one  of  the  most  popular 
comedy  stars  of  the  day  and  in  her 
honor  a  song  hit  has  been  named  after 
her. 

"Mollie's  Millions,"  featuring  Molly 
Malone,  is  the  current  Robertson-Cole 
Supreme  Comedy  release. 


Wide  Exploitation  for  Triangle  Film. 

"A  Gamble  in  Souls,"  the  fourth  on 
the  list  of  Triangle  recreated  produc- 
tions which  are  now  being  released 
through  the  United  Pictures  Exchanges, 
will  be  available  to  first  run  exhibitor' 
January  25  and  many  theatres  from 
coast  to  coast  have  already  booked  this 
Thomas  H.  Ince  production,  which  fea- 
tures Dorothy  Dalton  and  William  Des- 
mond. 

The  United  Exchange  plans  a  cam- 
paign to  show  showmen  how  to  exploit 
this  production  and  get  the  most  out 
of  this  Triangle  play.  The  picture  has 
exceptional  exploitation  possibilities, 
due  to  the  popularity  of  Miss  Dalton 
and  William  Desmond  at  this  time. 


Selznick  Office  Announces 
Completion  of  "Just  a  Wife" 

JUST  A  WIFE,"  the  first  of  the  Na- 
tional Pictures  Theatres,  Inc.,  pro- 
ductions, has  been  completed,  ac- 
cording to  an  announcement  made  by 
Lewis  J.  Selznick. 

The  production,  which  has  just  been 
finished  at  the  Selznick  West  Coast 
Studios,  as  been  received  from  the  cut- 
ting room  at  the  West  Coast  offices  and 
was  reviewed  by  George  Irving,  who 
will  direct  the  Weber  productions;  Mr. 
Mack,  general  manager  of  the  Select 
branch  at  Los  Angeles;  Miss  Katherine 
Reed,  who  wrote  the  continuity,  and  by 
Harry  Rapf,  general  manager  of  the 
West  Coast  Studios  for  Selznick. 

The  story  of  the  production  was  writ- 
ten by  Eugene  Walters  and  was  di- 
rected by  Howard  Hickman.  Some 
names  which  have  been  connected  with 
the  film  art  for  years  are  listed  in  the 
cast  of  this  production.  They  are 
Richard  Emerson,  Beatrice  Joy,  Kath- 
leen Williams,  .Albert  Van  and  William 
Leon  West.  The  photoplay  was  done 
by  Max  Du  Pont. 


Star  and  Comedy  in  Combination. 

"Lord  Helpus,"  the  single  reel  Charlie 
Chaplin  special  being  released  on  the 
independent  market  through  Tower 
Film  Corporation,  and  formerly  entitled 
"Cruel,  Cruel  Love,"  is  reported  to  be 
winning  favor  on  the  merits  of  the  pro- 
duction itself  in  addition  to  the  drawing 
power  of  Chaplin.  There  is  here  a  com- 
bination of  a  big  star  in  a  comedy  spe- 
cial. 


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January  31,  1920 


THE  MOVING  PICTURE  WORLD 


773 


Latest  Reviews  and  Comments 

Conducted  by  Edward  Wei  tzel.  Associate  Editor 


Sidelights  and  Reflections 

PRINTER'S  ink  has  lost  none  of  its 
power  to  create  big  business  in  the 
amusement  field.  An  advertising 
campaign  in  the  newspapers,  the  like  of 
which  New  York  City  had  never  seen 
before  resulted  in  Marion  Davies  in 
'The  Cinema  Murder,"  breaking  all  rec- 
ords for  an  opening  day's  receipts  at  the 
Rialto  Theatre  the  week  of  January  18. 
The  novel  has  been  running  in  one  of 
the  daily  papers,  and  the  week  before 
the  opening  and  on  the  opening  day  full 
page  advertisements  appeared  in  most  of 
the  metropolitan  papers  announcing  the 
Rialto  engagement  of  the  Oppenheim 
story.  The  effect  of  this  newspaper 
ballyhoo  was  an  inrush  of  ticket  buyers 
from  all  parts  of  the  city,  who  crowded 
the  usual  run  of  patrons  into  the  back 
seats  or  inside  the  ropes  of  the  stand- 
ing places,  unless  they  were  early  in 
line  at  the  box  office  window. 

The  great  city  of  New  York,  which  is 
always  first  or  last  to  adopt  some  clever 
advertising  scheme,  having  put  into 
practice  the  newspaper  "smash"  long  fa- 
miliar to  the  exhibitors  of  Indianapolis 
and  Omaha  and  many  of  the  larger 
cities  to  be  found  on  a  map  of  the 
United  States,  will  now  be  forced  to  ad- 
mit that  "it  gets  the  business." 


There  was  another  moving  picture 
opening  in  New  York  the  same  week 
that  proved  the  same  thing.  Mary  Pick- 
ford  at  the  Rivoli  in  "Pollyanna"  was  it. 
The  combination  of  widely  read  novel, 
successful  stage  play  and  Mary  in  a  part 
that  brought  the  entire  family  to  the 
theatre,  pa  and  ma  and  grandma  and  the 
children — the  youngsters  all  old  admir- 
ers of  "Pollyanna,"  was  another  argu- 
ment in  favor  of  the  "Get  'em  talking 
about  you"  policy. 

Writers  of  original  stories  for  the 
screen  may  insist  that  they  are  the  log- 
ical source  of  all  that  is  best  in  movie 
material,  but  just  so  long  as  recon- 
structed "best  seller"  novels  and  stage 
successes  continue  to  fill  the  theatres 
with  thoroughly  entertained  patrons, 
producers  and  exhibitors  are  not  going 
to  close  their  eyes  to  the  money  get- 
ting ability  of  a  picture  with  a  story 
which  is  a  recognized  popular  success. 
To  turn  a  cold  shoulder  on  such  an  al- 
luring proposition  would  be  like  re- 
fusing to  marry  an  attractive  woman 
because  she  had  a  few  hundred  thou- 
sands in  the  bank. 

Miss  Pickford's  first  United  Artists 
release  has  come  up  to  all  that  was" 
hoped  for  it,  and  her  performance  of 
Pollyanna  is  a  piece  of  "kid"  acting  re- 
markable for  its  physical  embodiment 
of  childhood  and  for  its  insight  into 
the  mind  and  heart  of  a  child.  Times 
Square  isn't  overstocked  with  the 
"Pollyanna"  brand  of  sentiment  and 
mirth  these  days,  but  its  reception  of  the 
"glad  girl"  was  all  warmth  and  feeling 
expressed  in  alternating  smiles  and 
tears.  WEITZEL. 


IN  THIS  ISSUE. 
A  Modern  Salome  (Metro), 
rbe  Luck  of  the  Iri)$h  (Realart). 
The  Beauty  Market  (First  National). 
The  Phantom  Melody  (Universal). 
The  Lost  City  (Warner  Brothers). 
Human  Collateral  ( Vitagraph). 
The  Cyclone  (Fosc), 
The  Peddler  of  Lies  (Universal). 
The  Third   Generation  (Robertson- 
Cole). 

The  Star  Boarder  (Mack  Sennett). 

What  Would  You  Dof  (Fox) 

His  Temporary  Wife  (Hodklnson). 

Live  Sparks  (Hodklnson). 

Before  the  White  Man  Came  (Nortb- 

western). 
Comments. 

The    Copperhead  (Paramount-Art- 
cratt). 


"A  Modern  Salome" 

Hope     Hampton    Appears    in  Society 
Melodrama  Written  and  Directed 
by  Leonce  Ferret  and  Released 
by  Metro. 

Reviewed  by  Edward  Weitzel. 

HOPE  Hampton  Productions,  Inc.,  is 
the  name  of  the  company  pre- 
senting Hope  Hampton  in  "A 
Alodern  Salome."  The  picture  will  find 
favor  with  a  well  defined  portion  of  the 
screen  public.  It  is  a  society  melodrama 
with  a  beginning  laid  in  the  studios  of 
artistic  New  York,  and  introduces  a 
nightmare  on  the  part  of  the  heroine, 
during  which  she  imagines  she  is  the 
original  Salome,  the  incident  of  her  ask- 
ing for  the  head  of  John  the  Baptist  be- 
ing reproduced  with  considerable  his- 
torical veracity. 

Leonce  Perret,  who  wrote  and  directed 
the  story,  has  supplied  real  skill  to  the 
management  of  the  elaborate  sets  that 
form  the  backgrounds  for  the  equally 
elaborate  gowns  of  the  star.  He  has  also 
found  a  novel  way  of  utilizing  Miss 
Hampton  in  certain  scenes  indicating 
the  changing  seasons.  The  entire  pro- 
duction shows  that  money  has  been 
spent  with  a  lavish  hand. 

Hope  Hampton,  a  new  star,  possesses 
a  generous  physical  charm,  and  her  act- 
ing is  in  keeping  with  the  character  of 
the  story.  "A  Modern  Salome"  does 
not  call  for  broad  culture  on  the  part  of 
the  spectator,  but  for  a  keen  delight  in 
the  sort  of  vigorous  drama  beloved  by 
theatre-goers.  Proper  classification  puts 
this  picture  in  the  popular  price  list  of 
entertainments.  The  supporting  com- 
pany is  excellent. 

Cast. 

Virginia  Hastlng.s   Hope  Hampton 

Roberto  Monti   Sidney  L.  Mason 

James  Vandam   Percy  Standing 

Waiter  Greene   Arthur  Donaldson 

Harry  Torrence  Wyndham  Standing 

Helen  Torrence   Agnes  Ayres 

Written  and  Directed  by  Leonce  Perret- 


The  Story. 

Virginia  Hastings,  the  heroine  of  "A 
Modern  Salome."  is  the  daughter  of  an 
artist  who  dies  without  leaving  her  any 
means  of  support,  and  the  girl,  nick- 
named Salome,  tries  to  earn  a  living  as 
an  Illustrator.  Failing  in  this  she  be- 
comes the  wife  of  James  Vandan,  a  multi- 
millionaire. Salome  loves  her  husband, 
but  she  has  allowed  herself  to  become  en- 
gaged to  Roberto  Monti,  a  young  broker, 
who  proceeds  to  blackmail  her  by  threat- 
ening to  show  Vandan  the  love  letters 
she  had  written  during  her  first  engage- 
ment. Unaccustomed  to  the  wealth  and 
luxury  at  her  command.  Salome  indulges 
her  desire  for  expemsive  clothes,  gay 
society  and  flattery  to  the  fullest  extent. 
When  Harry  Torrence.  a  married  man  and 
her  husband's  secretary,  refuses  to  feed 
her  vanity,  she  finds  a  way  to  get  even 
with  him. 

Monti  comes  to  the  house  for  more 
money  and  ends  by  assaulting  Mrs.  Van- 
dan. Torrence  rushes  in  and  knocks  Monti 
down.  Vandan  enters  at  this  moment,  and 
the  broker  puts  the  crime  on  the  secre- 
tary. Salome  also  says  that  he  is  guilty. 
Sent  away  in  disgrace,  Torrence  weakly 
takes  to  drink  and  is  abandoned  by  his 
wife  and  child.  In  a  fight  with  Monti,  he 
is  accused  of  assault  and  robbery  and  sent 
to  jail.  After  his  release  he  turns  tramp, 
and  comes  back  to  New  York  when  h» 
hae  grown  a  full  beard. 

The  millionaire  decides  to  have  his  wife 
painted  as  the  real  Salome,  and  Torrence 
is  engaged  by  the  artist  to  pose  as  John 
the  Baptist.  While  he  is  asleep  in  the  stu- 
dio, his  head  so  arranged  that  it  seems 
to  rest  on  the  platter  after  decapitation, 
Mrs.  Vandan  arrives  and  recognizes  him. 
She  is  so  conscious  stricken  that  she 
swoons.  In  this  state  she  has  a  dream  in 
which  she  is  the  Salome  of  the  Bible.  The 
entire  scene  of  her  dance  and  of  her  re- 
ceiving the  prophet's  head  is  enacted. 
When  she  recovers  her  senses  Mrs.  Van- 
dan clears  Torrence,  and  the  secretary 
goes  back  to  his  old  position  and  to  his 
wife  and  child. 

Program     and     Ksploitntion  Catehllnesi 

Hope  Hampton  Starred  in  Fascinating 
Society  Melodrama. 

Do  You  Know  That  There  is  "A  Modern 
Salome?"  Hope  Hampton  is  the  One 
and  She  Appears  in  This  Society  Dra- 
ma. 

Lavish  Production  Starring  Pretty  Hop© 
Hampton  In  the  Role  of  "A  Modern 
Salome." 

See  Hope  Hampton  In  a  Nightmare 
When  She  Believes  She  is  the  Original 
Salome. 

Dramatic  Photoplay  Replete   with  In- 
tense  Dramatic   Action — That   Is  "A 
Modern  Salome"  Starring  Hope  Hamp- 
ton in  An  Emotloal  Role. 
See  the  Picture  of  the  Dancing  Scene 
Where   Hope   Hampton    Receives  the 
Prophet's  Head. 
Exploitation  Angles:  Make  a  special  ex- 
ploitation of  the  star  to  get  your  public 
interested,   then   pass  on   to   the  Salome 
angle,  hooking  up  with  the  fact  that  this 
Is  a   modern   story.     If  the  lithographs 
give  yoj  a  good  cut-out,  make  several. 
They  can  be  made  to  work  hard  for  you. 
A  good  lobby  effect  can  be  gained  through 
the  use  of  seven  lengths  of  cheesecloth, 
dyed  as  many  different  colors  and  adver- 
tising the  dance  of  the  seven  veils. 


//  is  not  what  advertising  costs  which 
counts.  It's  what  advertising  will  brine 
above  its  cost. 


774 


THE  MOVING   PICTURE  WORLD 


January  31,  1920 


"The  Luck  of  the  Irish" 

Lengthy    Adaptation    of    Harold  Mac- 
Grath    Story    for    Realart  Features 
James    Kirkwood   and   Anna  Q. 
!  NiUson. 

Reviewed  by  Margaret  I.  MacDoald. 

HAROLD  MacGrath's  story,  "The 
Luck  of  the  Irish,"  affords  inter- 
esting material  for  a  movii.g  pic- 
ture production,  although  six  reels  are 
one  too  many  for  the  best  effect.  The 
Realart  production,  featuring  lames 
Kirkwood  and  Anna  Q.  Nilsson,  is  at- 
tractive and,  for  the  most  part,  well 
made.  If  it  were  not  overloaded  with 
subtitles  which  are  not  always  care- 
fully worded,  and  the  action  cut  to  a 
more  rapid  speed,  it  might  readily  be 
termed  a  strong  production. 

Varying  in  locale  from  New  York  to 
Hong  Kong,  embracing  Naples,  Venice, 
Gibraltar,  Cairo  and  Singapore,  it  con- 
tains much  that  reflects  credit  on  the 
art  director.  The  scenes  in  the  New 
York  restaurant  frequented  by  Norton 
Colburton  are  well  done,  and  also  some 
of  those  in  Malay  street,  Singapore,  in 
which  scarlet  women  ply  their  trade. 
In  fact  no  particularly  jarring  lapse  in 
technicality  occurs. 

The  role  of  William  Grogan,  plumber, 
is  a  heroic  one,  and  is  well  played  by 
James  Kirkwood,  in  spite  of  the  fact 
that  once  in  a  while  his  portrayal  is  a 
bit  too  strenuous.  Anna  Q.  Nilsson  fits 
the  character  of  Ruth  Warren  as  if  she 
were  moulded  to  it.  She  has  perhaps 
never  been  seen  to  better  advantage. 
Harry  Northrup  is  excellent  in  the  role 
of  the  repentant  stool  pigeon.  Ward 
Crane  as  Norton  Colburton  makes  an 
excellent  heavy,  and  Ernest  Butter- 
worth  as  "the  kid"  acts  as  well  as 
some  of  the  older  members  of  the  cast. 
Cast. 

William  Grogan  James  Kirkwood 

Ruth  Warren  Anna  Q  Nilsson 

Camden  Harry  Northrup 

Norton  Colburton  Ward  Crane 

"The  Kid"  Ernest  Butterworth 

Story  by  Harold  MacGrath. 
Direction  by  Allan  Dwan. 
Length — 6,500  feet. 
The  Story, 

The  story  of  "The  Luck  of  the  Irish" 
presents  the  problem  of  an  Irish  plumber, 
William  Grogan,  much  of  whose  acquaint- 
ance with  life  was  gleaned  by  watching 
the  feet  of  passersby  from  the  basement 
window  of  the  plumbing  shop. 

One  day  Grogan  gets  a  call  from  a  promi- 
nent law  firm,  where  he  presents  himself 
promptly  on  the  day  appointed,  with  the 
little  boy  Isobel,  to  whom  he  has  been  a 
father  since  the  day  when  he  picked  him 
up  in  a  back  alley.  The  stunning  news 
which  the  lawyer  has  for  him  is  that  he 
has  inherited  some  twenty-eight  thou- 
sand dollars  and  thirty-two  cents.  With 
this  he  decides  that  he  and  the  boy  shall 
take  a  trip  around  "the  little  ol'  walnut." 

On  boarding  the  boat,  under  the  wing  of 
Cook's  Tours,  he  sees  ahead  of  him  on 
the  ladder  a  pair  of  neat  feminine  feet 
which  he  has  watched  for  the  past  three 
years  tripping  by  his  window,  and  short- 
ly afterward  their  owner,  discovered  by 
Isobel  to  be  his  school  teacher,  Ruth 
Warren,  is  formally  introduced  to  Grogan. 

The  days  that  follow  bring  joy  to  Gro- 
gan by  installing  him  protector  of  the 
girl,  who  registers  trouble,  and  is  found 
to  be  pursued  by  a  stool  pigeon  of  a 
dissohite  man  named  Norton  Colburton. 
to  whom  she  has  been  engaged,  and 
with  whom  she  parted  unceremoniously,  in 
New  York.  The  way  leads  through  vari- 
ous oriental  cities,  and  has  its  climax  In 
Singapore,  where  Ruth  is  kidnaped  and 
placed  in  a  room  on  Malay  street  by  Col- 
burton, who  is  soundly  thrashed  by  Gro- 


gan. The  day  of  her  marriage  to  Grogan, 
Ruth  is  prostrated  with  brain  fever.  On 
awakening  from  a  period  of  unconscious- 
ness, a  number  of  disturbing  illusions  are 
dispersed,  and  the  happy  couple  sail  for 
America. 

Progrram    and     Exploitation  Catcblines: 

"The  Luck  of  the  Irish"  Is  William  Gro- 
gan's  Luck  in  This  Pleasing  Love 
Story. 

Unusual  Love  Story  About  a  Plumber 
Who  Loved  a  School  Teacher. 

Is  the  "Luck  of  the  Irish"  Good  or  Bad 
Luck?  See  This  Picture  and  De- 
cide. 

William   Grogan  Loved   Ruth  Warren, 
but    Someone    Kidnaped  Her — He  Lo- 
cated Her  in  Far  Off  Singapore,  Put 
Up  a  Terrible  Battle  with  the  Villain 
and  Won  Her. 
Exiiloitatlon  .\ngle8:    To  get  this  over, 
you  have  two  favorites,  a  popular  author 
and  the  appeal  to  race.    Work  them  all. 
In  addition  there   is  the  appeal   of  the 
varied  locale.    List  the  localities  in  your 
advertising  and  if  you  can  get  hold  of  a 
world  map  flag  the  various  cities  in  which 
the  action  takes  place  with  "Played  all 
over  the  world"  for  a  catchphrase. 


The  Beauty  Market 

First  National  Attraction  with  Katheriae 
MacDonald  in  a  Society  Story. 

Reviewed  by  Louis  Reeves  Harrison. 

KATHERIXE      MacDONALD  ap- 
pears as  the  choicest  specimen  of 
ladies  on  view  at  a  fashionable 
week's   end  in  "The  Beauty  Market." 


Lights  Are  Gleaming 

In  Katherine  MacDonald's  First  National, 
"The  Beauty  Market." 


She  is  the  prize  winner  of  those  on  ex- 
hibition. The  story  persistently  dis- 
plays Miss  MacDonald's  charms,  but  is 
very  far  from  being  drama.  Worse  than 
that,  the  pedestal  on  which  she  is  placed 
is  so  shaky  that  people  laughed  at  the 
Strand  performance  when  they  were 
not  expected  to. 

While  this  is  not  disastrous,  it  indi- 
cates that  Katherine's  abundant  graces 
of  face,  form  and  movement  could  be 
more  advantageously  placed.  Miss  Mac- 
Donald's support,  particularly  Roy 
Stewart,  Winter  Hall  and  Kathleen 
Kirkham,  make  the  most  of  their  limited 
opportunities. 

Cast. 

Amelia  Thorndike.  .  .Katherine  MacDonald 

Captain  Kenneth  Laird  Roy  Stewart 

Christine  Appleby  Kathleen  Kirkham 


Hobie  Flagg  Wedgwood  Noell 

Ashburton  Gaylord  Winter  Hall 

Amelia's  Uncle  Isaacs  Robert  Brower 

Story  by  Margery  Land  May. 
Directed  by  Colin  Campbell. 
The  Story. 
At  the  "Beauty  Market"  of  a  social 
gathering  Amelie  Thorndyke  completely 
absorbs  the  attention  of  Ashburton  Gay- 
lord,  richest  of  the  eligibles,  and  Captain 
Kenneth  Laird,  well  off  in  his  own  right, 
but  not  a  millionaire  like  white-haired 
Gaylord.  The  latter  is  first  to  propose  and 
he  is  accepted.  Amelie  owes  dressmaking 
bills  amounting  to  fifteen  hundred  dol- 
lars, which  her  uncle  refuses  to  pay.  He 
will  stand  for  no  more  of  her  nonsense 
unless  she  marries  a  rich  man.  Amelie  re- 
ceives a  diamond  brooch  as  a  pledge  from 
Gaylord,  but  she  almost  immediately  re- 
grets her  decision,  and  becomes  infatuated 
with  Laird.  She  dares  even  to  tell  him 
that  she  will  have  to  pawn  her  engage- 
ment pledge  to  meet  pressing  bills. 

Laird  prevails  upon  her  to  accept  hl8 
check  for  the  amount.  He  will  hold  the 
pledge  at  her  disposal.  The  spy  of  a  so- 
ciety paper  discovers  the  check  and  takes 
it  to  Gaylord,  expecting  to  gain  his  favor. 
He  denounces  her  and  all  women,  and 
accuses  Laird.  The  latter  learns  that 
Amelie  has  pawned  her  engagemet  pledge. 
He  deliberately  leads  her  on  until  she  ac- 
cepts him,  and  they  are  married  at  his 
rooms.  Laird  then  turns  on  her,  denounc- 
ing her  as  one  of  a  class  who  sell  their 
souls  for  gain.  He  raves  at  her  for  a  while 
and  then  breaks  down.  Amelie  calmly 
anounces  that  she  will  leave  him  and  earn 
the  money,  and  he  allows  her,  now  his 
wife,  to  go.  She  returns  in  due  time  with 
the  money  he  loaned  her,  stating  how  she 
got  it,  and  a  happy  ending  follows. 
Program  and  Exploitation  Catchlinea: 
Katherine  MacDonald  Starred  in  "The 
Beauty  Market." — A  Sensational  Soci- 
ety Story. 

Interesting  Story  of  a  Society  Man  Who 
Finds  that  His  Betrothal  Gift  Was 
Pawned  by  His  Sweetheart  to  His 
Rival. 

"The  Beauty  Market"  Stars  Katherine 
MacDonald  in  Role  of  Heart  Breaker 
Who    Approaches    Social  Indictment 
When  She  Marries  the  Man  She  Loves. 
Exploitation  Angriea;  Play  up  Miss  Mac- 
Donald's beauty  and  sell  that.    Ignore  the 
play  angle,  and  make  your  campaign  with 
stills,  posters  and  cuts.     This  will  give 
you  the  best  return,  so  make  it  heavy. 


"The  Phantom  Melody" 

Six-Part  Universal  Production  Feature* 
Monroe    Salisbury    in  Entertaining 
Drama. 

Reviewed  by  Robert  C.  McElravy. 

THERE  is  an  abundance  of  plot  in 
this  six-part  Universal  subject,  en- 
titled "The  Phantom  Melody."  It 
furnishes  a  strong  role  for  Monroe  Salis- 
bury, quite  different  from  anything  he 
has  had  recently  and  equally  pleasing  in 
its  way.  The  story  deals  incidentally 
with  the  great  war,  no  less  than  four  of 
the  important  characters  serving  in  the 
ranks.  Yet  it  is  not  to  be  classed  as  a 
war  story,  as  the  chief  incidents  occur 
in  Italy. 

The  cast  is  a  large  and  agreeable  one. 
Mr.  Salisbury  appears  as  Count  Camello, 
Jean  Calhoun  as  the  heroine  and  others 
with  important  roles  are  Henry  Bar- 
rows, Ray  Gallagher,  Charles  West  and 
Joe  Ray.  The  Italian  settings  are  very 
beautiful  and  form  an  attractive  back- 
ground for  the  main  events.  The  brief 
war  scenes  are  well  staged  and  full  of 
intense  action. 

The  theme  deals  with  the  love  of  two 
men  for  the  same  girl.  One  of  the  men 
is  a  coward  and  by  trickery  arranges 
that  another  go  to  the  front  under  his 
name,  while  he   remains   at   home  in 


January  31,  1920 

safety.  Many  strong  dramatic  moments 
occur  as  the  principals  return  from  the 
conflict.  There  is  an  abruptness  of 
transition  in  one  or  two  instances,  but 
on  the  whole  the  rather  involved  plot 
is  consistently  ad  clearly  handled.  The 
story  is  one  of  unusual  character. 
Cast. 

Count  Camello  Monroe  Salisbury 

Sir  James  Drake  Henry  Barrows 

His  Son,  Oliver  Ray  Gallagher 

Gregory  Baldi  Charles  West 

Mary  Drake  Jean  Calhoun 

Gustave  Tornelli  Joe  Ray 

Baron  Ferrero  Milton  Markwell 

Paulette  Lois  Lee 

Story  and  Scenario  by  F.  McGrew  Willis. 
Directed  by  Douglas  Gerraro. 
The  Story. 

Count  Camello,  in  "The  Phantom  Mel- 
ody," is  living  on  his  fine  estate  in  Italy, 
near  the  home  occupied  by  Sir  James 
Drake  and  his  family.  Gregory  Baldi,  a 
dependent  cousin  of  the  count,  is  in  love 
with  Mary  Drake  and  they  are  to  be  mar- 
ried. Count  Camello  also  loves  the  Eng- 
lish girl,  but  such  is  his  regard  for 
Gregory  that  he  conceals  his  affections. 

When  the  war  breaks  out  Count  Camello 
enlists.  Gregory  has  been  caught  in  a 
gambling  escapade  with  Oliver  Drake,  a 
brother  of  Mary.  The  latter  fights  a  duel 
and  Gregory  leads  him  to  believe  he  has 
killed  his  adversary.  Baron  Ferrero.  Greg- 
ory is  a  coward  at  heart  and  induces 
Oliver  to  go  to  war  under  his  name,  thus 
escaping  service  himself  and  leading  Oli- 
ver to  believe  he  is  escaping  from  a 
charge  of  murder. 

Count  Camello  returns  wounded  from 
the  war.  He  believes  Gregory  is  in  service 
and  after  the  latter  has  been  reported 
killed,  the  Count  declares  his  love  to 
Mary  and  is  accepted.  On  the  eve  of  the 
wedding,  Gregory  returns  unexpectedly. 
He  needs  money  badly  and  one  night,  when 
the  Count  is  suffering  from  shock  during 
a  storm,  Gregory  buries  him  alive  in  the 
family  vault.  The  Count  escapes  and  con- 
ceals himself.  His  whitened  hair  and  long 
beard  later  give  him  an  effectual  disguise. 
Oliver  returns  from  the  war,  having  seen 
Ferrero  and  learned  the  way  in  which 
Gregory  had  tricked  him.  In  the  midst 
of  exciting  events  Gregory  is  killed  ac- 
cidentally and  Mary's- heart  turns  to  the 
Count. 

Program     and     Exploitation  Catehlines: 

See  Monroe   Salisbury   at  His  Best  in 

"The  Phantom  Melody." 
Griping  Drama  Telling  the  Story  of  a 
Man  Who  Sent  Another  to  Fight  and 
Who  Suffers  Remorse  at  His  Death. 
Story  of  a  Man  Who  is  Buried  Alive  and 
Then  Returns  and  Wins  the  Girl  of 
His  Heart. 
See  Monroe  Salisbury  in  the  Powerful 
Role  of  Count  Camello  In  "The  Phan- 
tom   Melody." — A    Story    of  Unusual 
Character  with  Beautiful  Settings. 
Exploitation  Angles:  Play  up  Salisbury 
and  tell  that  he  has  an  unusually  good 
part.    Keep  away  from  the  war  angle,  but 
play  up  the  Italian  atmosphere.    Do  this 
without  touching  deeply  upon  the  plot,  but 
make  it  plain  that  there  is  plenty  of  grip- 
ping story.  Your  story  can  be  made  as  Im- 
portant as  the  star. 


The  Lost  City 

Gripping  Serial  Picture  Featuring  Juan- 
ita  Hansen  in  Vivid  Story  of  the 
African  Jungle. 

Reviewed  by  Herbert  J.  Hoose. 

THE  first  three  episodes  of  "The  Lost 
City"  go  to  show  that  where  there's 
a  will  there's  a  way  in  serials  to 
furnish  new  means  of  entertainment. 
Moving  picture  cameras  have  been  fo- 
cused on  all  things  imaginable  to  enter- 
tain audiences,  and  this  serial  comes 
forth  with  a  spectacular  story  of  the 
jungle,  with  its  ferocious  beasts,  as  the 
locale'  for  a  production  that  will  hold 


THE   MOVING   PICTURE  WORLD 

many  spectators'  close  interest.  The 
first  part  of  the  serial  cannot  boast  of 
any  development  of  the  story,  but  when 
wild  lions  start  to  worry  the  heroine, 
mad  elephants  to  destroy  villages  and 
kill  the  inhabitants,  and  crocodiles  run 
rampant,  there  is  little  opportunity  to 
think  of  the  plot.  Scene  after  scene  ex- 
poses some  thrilling  incident. 

There  is  a  simple  love  story  woven 
into  the  serial,  and  Juanita  Hansen  jus- 
tifies her  choice  for  the  part  of  Zoolah, 
princess  of  "The  Lost  City,"  by  giving 
an  excellent  portrayal.  George  Chese- 
bro  is  cast  as  an  adventurous  million- 
aire and  does  good  work  in  a  rugged 
role.  Special  mention  should  be  made 
of  the  animals  in  this  picture  because 
they  really  do  as  much  acting  as  the 
leading  players.  Time  and  again  they 
occupy  the  centre  of  the  action,  and  it 
evidently  took  many  weeks  to  get  these 
results. 

As  a  serial  play,  "The  Lost  City" 
should  go  big  and  will  hold  its  own  with 
any  of  the  serials  now  being  shown.  It 
is  one  that  should  have  especial  appeal 
to  children  and  people  who  are  atten- 
tive to  stories  of  the  wild  African 
jungles. 

Cast. 

Princess  Zoolah  Juanita  Hansen 

Stanley  Morton  George  Chesebro 

Michael  Donovan  Frank  Clark 


Lost  and  Found 

Juanita  Hansen  in  her  Selig-Warner 
Brothers  serial,  "The  Lost  City." 


Garbo   Hector  Dion 

Produced  by  William  N.  Selig  for  Warner 
Brothers. 
Story  by  Frederick  Chapin. 
Directed  by  E.  A.  Martin. 
Tlie  Story. 
A  pretty  girl  named  Zoolah  is  the  Prin- 
cess of  "The  Lost  City."    One  day  while 
out  riding  in  the  jungle  with  her  sister 
she  is  taken  captive  by  a  band  of  natives. 
The   band    is   attacked   by   a   number  of 
warriors  from  the  city  of  Bozem,  which  is 
ruled  by  Garbo,  a  fugitive  English  ivory 
hunter,  and  Zoolah  is  talien  back  to  Boz- 
em as  a  prize.    They  arrive  shortly  after 
Stanley  Morton,  a  millionaire  who,  with 
his  friend  Michael  Donovan,  have  come  to 
the  Jungles  to  hunt  game  and  seek  adven- 
ture. 

Garbo  is  suspicious  of  the  pair  because 
they  came  in  an  airplane,  but  finally  de- 
cides that  they  are  not  "after"  him.  When 
the  prizes  of  the  raid  are  brought  In, 
Zoolah,  who  has  covered  her  skin  with 


775 


brown  coloring  so  as  to  appear  as  a  native, 
runs  to  Morton  for  projection.  He  notes 
that  her  features  resemble  that  of  a  whit© 
person  and  he  asks  Garbo  to  sell  her  to 
him.  The  latter  sends  her  down  to  the 
river  to  bathe  and  when  she  returns  he 
sees  that  she  is  a  beautiful  white  girl  and 
refuses  to  part  with  her.  Later  she  meets 
Morton  alone  and  tells  him  how  she  had 
been  captured  and  that  she  is  the  Prln- ' 
cess  of  "The  Lost  City."  Their  conversa- 
tion is  overheard  by  a  native,  who,  in  turn, 
enlightens  Garbo,  and  he  realizes  that  if 
he  makes  her  marry  him  he  will  then  be 
able  to  claim  the  throne.  From  this  point 
on  until  the  end  of  the  third  episode  there 
is  a  large  amount  of  gripping  action — 
Morton  struggling  to  rescue  the  Princess 
and  win  her  love,  and  Garbo  to  marry  her 
and  gain  the  throne. 


Human  Collateral 

Corinne   Griffith  in   Acceptable  Society 
Romance  from  Vitagraph. 

Reviewed  by  Jane  McClosltey. 

HUMAN  COLLATERAL,"  with  Cor- 
inne Griffith,  is  a  serio-comic  ver- 
sion of  that  old  theme  about  a 
girl's  hand  in  marriage  figuring  as  the 
price  of  financial  help  to  her  family. 
Except  that  in  this  case  the  "brutal 
contract"  idea  is  all  in  the  girl's  imagi- 
nation, since  the  hero  is  a  perfectly 
high-minded  person  and  performs  the 
pecuniary  favor  out  of  unselfish  con- 
sideration for  the  young  lady,  and  not 
from  any  base  designs  upon  her  free- 
dom. 

A  well-worn  bit  of  suspense  is  intro- 
duced when  another  man  entices  the 
girl  on  a  wild  auto  ride,  which  ends  in 
a  sham  accident. 

Corinne  Griffith  is  an  exceedingly  at- 
tractive actress  as  far  as  good  looks  and 
a  pleasing  screen  presence  are  con- 
cerned. She  wears  lovely  clothes  and 
has  a  certain  youthful  breeziness  that 
is  always  welcomed.  Webster  Camp- 
bell is  satisfactory,  though  uncongru- 
ously  boyish  to  be  such  a  power  in  the 
financial  world.  The  other  characters 
are  respectively  well  cast.  W.  T.  Carle- 
ton  in  the  role  of  the  father,  whose  plea 
for  help  starts  all  the  misunderstanding; 
Maurice  Costello  as  the  supposed-to-be 
borish  cattle  king,  but  suave  and  pol- 
ished because  he  can't  help  it,  and  Alice 
Calhoun  in  the  part  of  a  disappointed 
admirer,  whose  wiles  avail  her  nothing 
against  true  love.  It's  an  amusing  pic- 
ture, but  the  situations  are  a  bit  old  and 
not  treated  in  a  sufficiently  masterful, 
fashion  to  give  them  decided  interest. 
The  smallness  of  the  cast  makes  the- 
story  easy  to  follow,  and  there  are 
some  amusing  lines  that  will  bring  a 
laugh  from  any  good-natured  audience. 
Cast. 

Patricia  Langdon  Corinne  Griffith 

Roderick  Duncan   Webster  Campbell 

Richard  Morton   Maurice  Costello 

Stephen  Langdon   W.  T.  Carleton 

Malcolm    Melvin   Charles  Kent 

Beatrice   Brunswick   Alice  Calhoun 

Story  by  Frederic  Van  Rensselaer  Day. 
Scenario  by  Sam  Taylor. 
Directed  by  Lawrence  C.  Windom. 
The  Story. 

Patricia  Langdon  is  in  love  with  Roder- 
ick Duncan,  an  attractive  gentleman  who 
has  apparently  as  much  money  as  manly 
charm.  Another  admirer  of  Patricia's  is 
Richard  Morton,  but  his  unpleasant  ag- 
gressiveness make  him  an  outsider  in  spite 
of  Influential  backing.  Patricia's  father' 
finds  himself  in  acute  business  distress, 
and  appeals  to  his  expected  son-in-law 
for  help,  explaining  that  his  sole  con- 
sideration is  his  daughter's  happiness. 

In  tlie  same  spirit  the  rich  young  man 
provides  the  necessary  support,  and  Mr. 
Langdon  pulls  himself  out  of  his  difficul- 


776 


THE  MOVING   PICTURE  WORLD 


January  31,  1920 


ties.     But  when  Patricia  is  told  o(  the 

transaction,  siie  takes  it  that  she  is  mere- 
ly bartered  cpllaterial  for  the  loan  and 
refuses  to  enter  into  her  engagement  on 
any  other  basis  than  that  of  a  purely  busi- 
ness affair,  signed  and  attested  to  in  con- 
tract form. 

At  a  house   party   that  follows,   it  is 
found  that  Patricia  and  Morton  are  miss- 
ing.    As  the  cattle  king  has  appointed 
himself  her  escort,  both  the  father  and 
the  lover  fear  for  her  safety.  Duncan 
goes  in  search  of  Patricia  and  arrives  in 
time  to  knock  Morton  and  a  burly  accom- 
plice both  unconscious,  and  save  the  girl. 
Realizing    that    Duncan's    intentions  at 
the  time  of  the  loan  were  truly  honorable, 
Patricia   asks   him    to   please   in  future 
keep  his  "human  collateral"  where  it  won't 
run  the  danger  of  being  stolen  again. 
Program     and     Kxploltation  Catcbllnest 
See  the  Spectacular  Scene  Where  the 
Heroine  Battles  with  the  Driver  of  the 
Racing  Car  in  "Human  Collateral." 
Pretty  Corinne  Griffith  Starred  in  Pro- 
duction in  Which  a  Father  Gives  His 
Daughter  as  Collateral  for  a  Loan. 
Would  You  Put  Your  Pretty  Daughter 
Up  as  Human  Bond  for  Debt  Owed  to 
Your    Prospective    Son-in-Law?  See 
"Human  Collateral"  Before  Deciding. 
Corinne  Griffith  in  Dramatic  Production 

Dealing  in  Love  and  Money. 
Exploitation  Angles:  Boom  the  star  and 
get  interest  for  the  title.  Play  the  girl's 
mistake  up  strongly  without  hinting  at 
the  finish  and  let  curiosity  do  the  rest. 
You  can  sell  on  this  if  you  play  it  strongly. 


"The  Cyclone" 

Five-Reel  Fox  Subject  Full   of  Enter- 
taining Melodrama  and  Theatrical 
Tricks. 

Reviewed  by  Robert  C.  McElravy. 

SCENIC  charm  and  spirited  out-door 
adventure  are  combined  in  this 
five-reel  Fox  subject,  entitled  "The 
Cyclone,"  with  some  excellent  melodra- 
ma. Tom  Mix  is  the  featured  player 
and  he  is  not  a  hero  to  be  circumscribed 
by  ordinary  rules  and  conventions.  He 
does  the  ordinary  thing  as  well  as  any 
hero  could,  but  does  not  hesitate  to  add 
a  little  bit  more.  The  closing  stunt  in 
this  number,  for  instance,  in  which  he 
rides  a  horse  up  three  flights  of  stairs  in 
a  Chinatown  gambling  house  and  pro- 
ceeds to  carry  off  the  heroine,  a  la 
Lochinvar,  may  not  stand  an  analytical 
test,  but  it  does  give  a  new  and  pleasing 
thrill  to  the  spectator. 

The  story  is  laid  in  Canada,  just  above 
the  international  boundary  line.  Ser- 
geant Tim,  the  hero,  belongs  to  the 
mounted  police  and  he  undertakes  to 
clean  up  a  gang  of  crooked  ranch  la- 
borers, operating  in  connection  with 
Chinese  smugglers. 

There  are  some  splendid  scenic  effects 
in  the  opening  reels  and  much  break- 
neck horseback  riding.  The  photogra- 
phy is  sharp  and  attractive  and  the  plot 
a  compelling  one  of  its  kind.  Coleen 
Moore  is  pleasing  as  the  heroine. 
Cast. 

Sergeant  Tim   Tom  Mix 

Sylvia  Sturgis   Coleen  Moore 

Ferdinand  Baird   Henry  Herbert 

Silas  Sturgis   Wm  Ellingford 

Story  by  Col.  Todhunter  Marigold. 
Directed  by  Cliff  Smith. 
Scenario  by  J.  Anthony  Roach. 
Photographed  by  Frank  Goode. 
The  Story. 
Sergeant    Tim    Ryerson,    In    "The  Cy- 
clone," Is  the  champion  rider  and  crack 
shot  of  the  Canadian  Mounted  Police.  He 
wins  a  contest  in  all-around  horsemanship 
at  a  big  athletic  event,  in  spite  of  the 
fact  that  he  stops  on  the  way  to  rescue 
three   girls   who   are   pretending  to  be 
drowning. 

On  the  same  day  he  has  won  this  event. 


Tim  accepts  a  commission  to  clean  up  a 
band  of  plainsmen  and  Chinese  smugglers, 
who  are  operating  along  the  international 
boundary  line.  Three  members  of  the 
Mounted  Police  have  been  murdered  on 
this  particular  post.  Tim  goes  to  call  on 
his  sweetheart,  Sylvia  Sturgis,  at  a  ranch 
near  his  new  station,  and  while  doing  so 
meets  Baird,  a  crooked  foreman  who  is 
leader  of  the  bandits.  Tim  quickly  proves 
his  mettle  by  tracing  one  of  the  murders 
to  Baird  and  by  frustrating  a  new  raid  of 
the  smugglers.  Because  of  this  Baird 
makes  a  brutal  attack  upon  Tim,  follow- 
ing which  he  abducts  Sylvia,  with  whom 
he  is  also  in  love. 

Tim  follows  the  trail  of  the  smugglers, 
which  leads  to  Chinatown  In  the  neighbor- 
ing city.  Here  he  makes  a  bold  raid  upon 
a  certain  gambling  house,  astride  his 
horse  and  succeeds  in  rescuing  his  sweet- 
heart 

Program     and     Exploitation  CatcUlne«: 

See  Dare-Devil  Tom  Mix  in  This  Dash- 
ing Photoplay  That  is  Full  of  Thrill- 
ing Stunts. 

Gripping  Story  Laid  in  Canada  In  Which 
Hero,  Cast  as  a  Mounted  Policeman, 
Undertakes  to  Clean  Up  a  Crooked 
Band  that  is  Operating  with  Chinese 
Smugglers. 

See  Tom  Mix  Ride  Up  Three  Flights 
of  Stairs  on  Horseback  in  Order  to 
Battle  the  Smugglers  and  Rescue  His 
Sweetheart,  Whom  They  Have  Ab- 
ducted. 

Tom  Mix  Starred  in  Entertaining  Melo- 
drama of  Canada's  Mounted  Police. 
Exploitation  .Angles;  Play  up  Mix  and 
tell  that  he  does  some  new  and  thrilling 


The  End  of  the  Trail 

Coming  with  Tom  Mix  is  Fox,  "The 
Cyclone." 


stunts.  Do  not  tell  of  the  climax,  but  tell 
that  the  climax  is  a  wonder.  Get  them  ex- 
cited as  to  what  it  will  be.  Sell  it  on  the 
stunts  and  Mix's  personal  popularity. 


"The  Copperhead" 

THE  full  review  of  the  Paramount- 
Artcraft    special,    "The  Copper- 
head," starring  Lionel  Barrymore, 
appears  on  page  733  of  this  issue. 
Cast. 

Milt  Shanks  Lionel  Barrymore 

Lieut.  Tom  Hardy,  U.  S.  A., 

William  P.  Carlton 

"Newt"  Gillespie  Frank  Joyner 

"Lem"  Tollard  Richard  Carlyle 

"Joey"  Arthur  Rankin 

Brother   Andrew  Leslie  Stowe 

Abraham  Lincoln  N.  Schroell 

Tom   Hardy  William  David 

Dr.  James  Harry  Bartlett 

Theodore   Roosevelt  Jack  Ridgway 


Capt.  Mercer,  U.  S.  A., 

Major  N.  M.  Cartmell 

"Ma"  Shanks  Doris  Rankin 

"Grandma"  Perley  Carolyn  Lee 

Madeline  Anne  Cornwall 

Elsie  Francis  Haldorn 

Adapted  from  the  Play  by  Augustus 
Thomas. 

Scenario  and  Direction  by  Charles  Malgne. 
Program     and    Exploitation  Catclilineai 

See  Lionel  Barrymore  as  Milt  Shanks — 
"The  Copperhead  ' — An  Appealing  Civil 
War  Story  That  Is  Replete  with  Heart 
Interest. 

He  Earned  the  Scorn  of  His  Own  Family 
— But    He    Was    Right — Milt  Shanks 
Was  Commissioned  by  the  President 
to   Pose   as   a   Traitor — He   Did  and 
Helped  His  Side  Win  the  Civil  War. 
Gripping    Augustus    Thonias    Story  of 
the  Civil  War  with  Lionel  Barrymore 
in  the  Convincing  and  Impressive  Role 
of  Milt  Shanks. 
Exploitation    Angles:      Read  carefully 
the  special  story  elsewhere  in  this  issue. 
Like  Peter  Milne's   stuff   It   is  "written 
after  seeing  the  film"  and  if  a  blase  re- 
viewer can  get  so  enthusiastic,  try  and 
get  some  of  his  enthusiasm  and  sell  in  that 
vein.    Don't  try  to  sell  on  any  particular 
angle.   Work  all  of  the  appeals.    There  are 
many  points.    Work  them  all.    Don't  go  to 
extremes  and  say  that  this  is  the  best 
production  ever  made.    Get  the  people  In 
by  telling  them  that  It  is  a  remarkable 
production  and  let  them  go  out  saying 
"best  ever"  for  you.    It  will  carry  more 
conviction  If  done  this  way,  but  use  all 
your  efforts  to  get  plenty  of  people  In  for 
the  early  showings  that  you  may  get  this 
valuable  word  of  mouth  advertising.  If 
the  picture  is  earlier  shown  in  some  town 
not  too  far  away,  take  the  editor  and  the 
school  teachers  and  the  ministers  over  to 
see  it.     Paj'  their  expenses  and  play  up 
the  story  of  the  trip. 


"The  Peddler  of  Lies" 

Five-Reel    Universal    Production  Tells 
Fascinating  Story  of  Jewel  Theft. 

Reviewed  by  Robert  C.  McElravy. 

THIS  five-reel  Universal  picture, 
"The  Peddler  of  Lies,"  is  an  ad- 
vance upon  the  ordinary  story 
combining  criminal  and  society  life.  It 
has  an  authoritative  social  atmosphere 
and  makes  a  continual  appeal  to  the 
eye.  The  cast  is  uniformly  pleasing  and 
makes  an  excellent  impression.  Frank 
Mayo  and  Ora  Carew  play  the  male 
and  female  leads,  but  their  work  is 
equalled  by  several  in  minor  parts.  In 
fact,  it  is  hardly  fair  to  speak  of  the 
three  crooks,  a  man  and  two  women, 
playing  a  minor  role,  for  their  part  in 
the  story  is  as  important  as  it  is  fas- 
cinating. Nell  Craig,  as  Patricia,  is  a 
villainess  worthy  of  close  study,  as  her 
methods  are  new  and  unusual. 

The  production  contains  plenty  of 
dramatic  action.  The  mystery  is  not 
intense,  but  at  the  same  time  is  free 
from  the  obvious.  The  denounement 
is  not  particularly  strong,  though  sat- 
isfactory. The  picture  makes  its  great 
appeal  through  the  interesting  cast  and 
the  sheer  beauty  of  its  presentation. 
Cast. 

Clamp   Frank  Mayo 

Diana  Ora  Carew 

Leontine  De  Vallignac. . .  .Ora  Devereaux 

James  Klrkland   Harold  A.  Miller 

Patricia   Nell  Craig 

Marquise  D'Irancy   Bonnie  Hill 

Story  by  Henry  C.  Rowland. 
Scenario  by  Phillip  Horn. 
Tlie  Story. 
James    Kirkland,    in    "The   Peddler  of 
Lies,"  is  the  father  of  a  family  consisting 
of  a  daughter  and  four  sons.    They  live  on 
a    fine    estate    in    a    wealthy  residential 
neighborhood.  The  children  have  frequent 
"apats"  and  William,  the  elder  son.  keeps 
the  others  constantly  worried  because  of 
his  drinking  and  uncertain  ways.  Diana, 
the  sister,  usually  keeps  a  watchful  eye 


January  31,  1920 


THE   MOVING   PICTURE  WORLD 


777 


upon  William,  and  one  day  sees  him  on  the 
beach  In  company  with  Marquise  D'Irancy, 
who  owns  a  valuable  diamond  known  as 
the  "Sultana." 

At  an  evening  party  given  by  a  neigh- 
boring family,  the  Marquise  suddenly  dis- 
covers that  she  has  lost  her  diamond.  At- 
tending the  party  are  William  and  Diana 
Kirkland.  some  new  neighbors,  the  D© 
Vallignacs,  and  a  friend  named  Patricia 
Melton.  The  theft  is  hushed  up,  but  Wil- 
laim  is  pretty  generally  suspected,  even 
his  family  thinking  he  took  the  jewel. 

Diana  begins  Investigations  on  William's 
behalf.    She  is  aided  in  this  by  a  traveling 
peddler,  known  as  Clamp,  who  has  been 
some  time  in   the  vicinity.     It  develops 
that  Clamp  is  in  the  neighborhood  for  a 
purpose,   and   in   the   course   of  exciting 
events  the  real  criminals  are  rounded  up 
and  William's  name  cleared.    Diana  finds 
herself  in  love  with  the  supposed  peddler. 
Prof^ram     and     Ij^xploltation  Cntchllnes: 
He  is  Looked  Upon  as  the  Thief  Who 
Stole    the    Valuable     Diamond. — His 
Family  Also  Thought  So. — Did  William 
Kirkland  Really  Steal  the  Jewel?  See 
This  Fascinating  Photoplay  and  Find 
Out. 

Frank  Mayo  and  Ora  Carew  Featured  in 

Captivating  Theft  Story. 
"The  Peddler  of  Lies"  Aided  Diana  In 

Clearing     Her     Brother's    Name  of 

Theft. — As  a  Reward  He  Gained  Her 

Love. 

Unusual  Theft  Story  Presented  in  High- 
ly Artistic  Production  Featuring 
Frank  Mayo  and  Ora  Carew. 

Exploitation  Ant^Ies:  Play  up  the  named 
stars,  but  offer  it  as  a  story  in  which  all 
of  the  parts  are  well  played.  Don't  call  it 
an  all  star  cast,  but  tell  that  it  is  an  un- 
usually well  acted  story  throughout,  with 
the  named  players  leading  the  cast.  Then 
tell  that  it  is  a  mighty  good  story — some- 
thing different.  Get  enthusiastic  and 
pass  the  enthusiasm  to  your  patrons. 


"The  Third  Generation" 

Brentwood      Production      with  Betty 
BIythe     and     Mahlon  Hamilton 
Founded     on     Problem  of 
Business  Integrity. 

Reviewed  by  Margaret  I.  MacDonald. 

ROBERTSON-COLE  in  presenting 
the  Brentwood  production,  "The 
Third  Generation,"  written  and 
directed  by  Henry  Kolker,  are  sure  of 
a  fair  amount  of  success.  The  general 
character  of  the  picture  is  such  that 
the  average  person  will  be  interested 
in  its  problem,  and  although  he  may  not 
feel  personally  in  sympathy  with  a  hero 
whose  actions  are  not  consistently 
heroic,  his  attention  will  be  held  to  the 
period  of  mingled  bitterness  and  joy  of 
which  the  climax  consists. 

The  picture  contains  a  number  of 
tensely  dramatic  moments,  and  i^  staged 
artistically.  The  most  forceful  imper- 
sonation in  the  production  is  done  by 
Jack  Pratt  in  the  part  of  Cuthbert 
Steele.  This  character  is  perhaps  more 
consistent  in  outline  than  some  of  the 
others.  Betty  BIythe  as  Helen  Van 
Dusen,  the  extravagant  wife  whose  love 
of  social  life  is  largely  instrumental 
in  causing  her  husband's  plunge  to  ruin, 
does  good  work.  Mahlon  Hamilton  as 
Alden  Van  Dusen  gets  across  with  a 
character  that  is  not  strongly  consistent. 
A  well-balanced  cast  handles  the  re- 
mainder of  the  characterization. 

Cast. 

Helen  Van  Dusen  Betty  BIythe 

Alden  Van  Dusen  Mahlon  Hamilton 

Cuthbert  Steele  Jack  Pratt 

Col.  Alden  Van  Dusen.  ..  .Joseph  Swickard 

Bert  Caldwell  Edward  Cecil 

Miss  Scales  Betty  Brice 

Barker  Herbert  Jones 

Brody  Fred  Kelsey 


Ashley  Van  Dusen  Peggy  Cartwrlght 

Story  and  Direction  by  Henry  Kolker. 

Length — About   5,000  feet. 
Tlie  Story. 

"The  Third  Generation"  presents  the 
story  of  a  descendant  of  an  old  and  hon- 
orable Knickerbocker  family.  Alden  Van 
Dusen  in  trying  to  sustain  the  family 
name  and  honor  in  a  business  founded  by 
his  grandfather,  fails  to  keep  a  tight  rein 
on  money  matters,  and  allows  himself  to 
be  swept  along  with  his  young  wife  into 
the  whirlpool  of  social  life.  The  result  is 
that  when  the  moment  of  need  comes  the 
exchequer  of  the  company  Is  not  equal 
to  the  emergency,  and  they  are  thrown 
into  bankruptcy. 

Steele,  a  new  member  of  the  firm,  has 
paid  scrupulous  attention  to  business, 
while  both  the  other  partners  of  the 
firm  have  wasted  their  hours  in  riotous 
living;  and  when  the  occasion  arrives 
where  a  strong  hand  is  needed,  he  steps 
into  the  breach  with  a  suggestion  that 
is  not  in  accordance  with  the  honor  of 
the  family  of  Van  Dusen.  Alden,  after 
arranging  with  Steele  that  in  case  of  his 
death  his  wife  would  be  provided  for 
with  her  widow's  third  of  his  estate,  dis- 
appears In  the  clothes  of  a  stranger  who 
has  saved  him  from  suicide  at  the  river 
bank,  and  Is  mourned  by  his  wife  as  dead. 

Later  he  turns  up  in  the  West  on  the 
location  of  the  Man  Tiger  mine,  which 
Steele  and  the  other  partner  of  the  firm 
deeded  to  a  dummy  to  save  the  company 
from  ruin.  By  keeping  his  identity  se- 
cret he  learns  tha  this  wife  has  been 
swindled  out  of  her  Inheritance.  Return- 
ing to  the  East  just  in  time  to  prevent 


The  Future  in  the  Hands  of  Youth 

Betty  BIythe  in  Robertson-Cole's  Superior 
Picture,   "The  Third  Generation." 


his   wife's   marriage   to   another,   he  at- 
tacks Steele,  the  result  of  which  is  that 
Steele  is  taken  to  the  hospital,  where  he 
makes  a  readjustment  of  matters  and  the 
family  of  Van  Dusen  is  happily  reunited. 
Program     and     Exploitation  Catchlines: 
In  Your  Mind  Is  a  Suicide  Always  a 
Coward?     Before  Deciding  See  "The 
Third  Generation." 
The   First   Generation    Is    Seen    to  Be 
Miserly — The  Second   Profligate — And 

the    Third  .      See    This  Gripping 

Drama  of  the  Times  for  the  Answer. 
Story   of    a    Man    Who    Was  Supposed 
to  Be  Dead,  But  Who  Made  Another 
Fortune  and  Came  Back  to  Life. 
See  "The  Third  Generation" — a  Drama 
Telling    of   an    Extravagant    Wife  and 
a  Husband  Who  Neglected  His  Busi- 
ness— Financial    Disaster    Resulted — 
Through  an  Unusual  Occurrence  Both 
Are  Brought  Together  Again  and  Made 
Happy. 


Exploitation  Angles:  Play  up  the  starB 
and  if  they  are  not  well  known  to  your 
patrons,  start  In  now  to  make  them 
known.  Offer  the  theme  of  the  story  and 
try  and  Interest  your  patrons  In  the  prob- 
lem of  a  business  gone  to  seed  by  appeal- 
ing to  those  of  the  first  and  second  gener- 
ations. A  good  stunt  would  be  to  otter 
free  admission  to  three  generations  of 
either  sex. 


"The  Star  Boarder" 

Paramount-Mack  Sennett  Comedy  Ha« 
Capital  Parts  for  Louise  Fazenda 
and  Ben  Turpin. 

Reviewed  by  Sumner  Smith. 

Pure  foolishness  fills  the  Paramount- 
Sennett  comedy,  "The  Star  Boarder." 
The  fact  that  the  plot  is  nearly  as  for- 
eign to  its  nature  as  prohibition  is  to 
New  Jersey  makes  it  an  agreeable 
vehicle  to  follow  a  heavy  dramatic 
screen  offering.  Several  times  during 
the  course  of  its  run  the  film  threatened 
to  fool  the  audience  and  develop  a  real 
story,  but  each  time  Louise  Fazenda, 
Harriet  Hammond  and  Ben  Turpin  in 
characteristic  ■  roles  saved  the  day.  A 
little  boy,  whose  name  is  not  announced, 
shared  the  honors  with  the  older  Sen- 
nett stars. 

There  are  several  unique  touches  to 
this  comedy  on  a  boarding  house  that 
make  it  somewhat  out  of  the  ordinary, 
but  its  chief  merit  is  that  it  supplies  a 
sort  of  restful  foolishness.  It  closes 
with  a  melodramatic  scene  of  a  fair 
damsel  clinging  to  the  drain  pipe  en- 
circling an  upper  story  of  the  house. 
She  is  rescued  by  a  man  who,  logically 
enough,  is  then  deemed  courageous 
enough  to  brave  the  dangers  of  matri- 
mony. His  lion  heart  fails,  however, 
until  he  discovers  that  it  is  a  mock  wed- 
ding in  which  he  is  playing  an  unwilling 
leading  roie. 


"Live  Sparks" 

A    Robert    Brunton    Production  Which 
Features    J.    Warren    Kerrigan  and 
Lives  Up  to  Its  Title. 

Reviewed  by  Margaret  I.  MacDonald. 

IT  is  true  that  "Live  Sparks,"  a  Robert 
Brunton  production,  distributed  by  W. 
W.  Hodkinson,  responds  to  the  sugges- 
tion of  its  title.  It  is  not  a  comedy,  in 
fact  hardly  what  might  be  termed  com- 
edy-drama. The  situation  which  it  pre- 
sents is  more  or  less  colored  with  trag- 
edy; but  the  spirit  of  the  hero,  Neil 
Sparks,  is  not  dampened  for  long  at  a 
time.  The  picture  is  well  made,  its  char- 
acterization is  interesting,  and  its  sub- 
ject substantial.  It  is  a  production  that 
vvill  be  liked;  and  perhaps  the  only  jar- 
ring note  in  its  makeup  is  the  reflection 
on  womanhood  which  appears  in  the 
character,  Bess  Kinloch,  who  throws 
herself  at  Sparks  and  persists  in  being 
his  fiancee  in  spite  of  his  protestations. 

J.  Warren  Kerrigan  has  found  in  the 
role  of  Neil  Sparks  a  character  which 
he  portrays  well  and  easily.  He  plays 
it  effectively.  Fritzi  Brunette  is  excep- 
tionally attractive  as  Myrtle  Pratt, 
daughter  of  an  oil  prospector,  and  the 
entire  cast  is  a  commendable  one.  Clyde 
Benson  as  William  Carpenter,  the 
Sparks  butler,  is  one  of  the  outstanding 
figures  of  the  picture. 

Cast. 

Neil  .Sparks  ,T.  Warren  Kerrigan 

Aunt    Helen  Mary  Talbot 

Hiram   Craig  Roy  Laidlaw 

Myrtle  Pratt  Fritzi  Brunette 

William  Carpenter  Clyde  Benson 

Bess  Kinloch  Beth  Ivins 


778 


THE  MOVING  PICTURE  WORLD 


January  31,  1920 


Phyllis  Gwyne  Zelma  Maja 

Jack  Abbott   John  SteppUng 

Henry  Lavigne  Arthur  Millette 

David  Pratt  Joseph  DowUng 

Story  by  Caroline  Sayre. 
Scenario  by  Jack  Cunningham. 
Direction  by  Ernest  C.  Warde. 

The  Story. 

"Live  Sparks"  has  for  its  hero  Neil 
Sparks,  the  gay  young  son  of  a  rich  owner 
of  Texas  oil  property.  Since  his  father's 
death  Nell  has  paid  no  attention  to  busi- 
ness, and  prize  fights  have  been  more  to 
his  liking  than  the  grind  of  Wall  Street, 
or  the  society  of  the  women  picked  for 
him  by  his  solicitious  Aunt  Helen.  In 
fact  when  Aunt  Helen  has  all  but  placed 
a  very  willing  woman  named  Bess  Kin- 
loch,  in  his  arms,  he  suddenly  decides  to 
reply  to  a  telegram  from  the  oil  fields  in 
person. 

Arrived  at  the  oil  fields  he  meets  pretty 
Myrtle  Pratt,  the  daughter  of  a  man  who 
has  been  swindled  out  of  his  property  by 
some  promoters  who  have  just  succeeded 
in  laying  a  secret  pipe  from  one  property 
to  another  for  the  purpose  of  salting  a 
worthless  location,  in  the  hope  of  selling  it 
to  a  "sucker"  for  big  money. 

Sparks,  alive  to  the  situation,  gets  an 
option  on  their  property,  and  in  the  mean- 
time wires  for  his  butler  to  come  on  with 
a  certified  check  for  seventy-five  thousand 
dollars.  Between  them  they  corner  the 
crooks  and  force  them  to  buy  a  certain 
property  which  they  control  and  turn  it 
over  to  the  family  of  Pratt,  the  man  they 
have  swindled  and  incidentally  killed  Id 
a  fight  over  the  removal  of  the  secret  pipe, 
which  they  sought  to  get  out  of  sight  be- 
fore the  taking  over  of  the  property  by 
Sparks.  A  romance  between  Myrtle  Pratt 
and  Sparks  develops  and  forms  one  of  the 
interesting  veins  of  the  story.  On  his 
return  Bess  is  again  forced  on  him;  but 
he  is  saved  from  carrying  out  a  distaste- 
ful contract  by  the  arrival  on  the  scene 
of  Myrtle  with  her  five  little  brothers. 
The  impression  gained  by  the  prospective 
bride  is  such  that  she  decides  to  give  up 
the  chase  to  the  winner. 

Program     and     Kxploltatlon  Catchlines: 

J.  Warren  Kerrigan  Starred  in  Romantic 
Story  of  the  Texas  Oil  Fields. 

Pleasing  Comedy  Drama  of  Love  and 
Romance. 

See  the  Terrific  Pugilistic  Battle  in 
"Live  Sparks"  with  J.  Warren  Ker- 
rigan. 

Exploitation  Angles:  Make  your  ex- 
ploitation mostly  Kerrigan.  You  can  get 
the  largest  returns  from  this  angle,  but 
drive  home  the  fact  that  he  has  a  rapid 
action  vehicle.  If  you  can  borrow  a 
sparking  coil  use  It  for  a  lobby  display. 
Most  physicians  have  them  for  X-ray  use 
and  you  might  get  the  loan  for  a  credit 
card. 


"What  Would  You  Do?" 

Fox     Production     Featuring  Madlaine 
Traverse  Founded  on  Well-Rounded 
Idea. 

Reviewed  by  Margaret  I.  MacDonald. 

THERE  is  a  well-rounded  idea  be- 
hind the  Fox  production,  "What 
Would  You  Do?"  It  is  not  a  pleas- 
ant thought,  and  it  is  a  question  whether 
the  problem  is  the  proper  diet  for  mov- 
ing picture  audiences.  The  subject  is 
one  that  has  been  under  discussion  many 
times  without  arriving  at  any  definite 
decision  of  the  right  and  wrong  way 
of  treating  it.  The  query  is,  should  we 
help  incurable  sufferers  to  "throw  off 
this  mortal  coil?" 

With  the  exception  of  a  slight  bit  of 
padding,  the  picture  with  Madlaine 
Traverse  in  the  role  of  Claudia  Chilson 
is  well  made.  The  situation  which  is 
presented  is  intensely  dramatic,  and  the 
star  is  equal  to  every  occasion.  Her 
work  in  the  heavy  emotional  scenes  is 
especially  good.  There  is  a  peculiarity 
of  construction  evident  in  the  coupling 


if   two   distinct   themes.     This   is  so 
cleverly  done,  however,  that  its  regu- 
larity will  hardly  be  questioned. 

George  McDaniel  as  Hugh  Chilson, 
Claudia's  husband,  is  a  virile  type,  and 
plays  effectively.  Frank  Elliott  has  a 
more  difficult  role  to  fill  for  the  reason 
that  it  is  not  sympathetic.  He  plays  it 
well.  Charles  K.  French  adds  a  pleas- 
ant note  to  a  tragic  story.  The  cast 
throughout  is  good. 

Cast. 

Claudia  Chilson  Madlaine  Traverse 

Hugh  Chilson  George  McDaniel 

Curtis  Brainerd  Frank  Elliott 

Robert  Brainerd  Charles  K.  French 

Lily  Brainerd  Lenore  Lynard 

Tom   Holbrook  Bud  Geary 

Le  Roi  Andrews  Edwin  Booth  Tilton 

Nurse  Cordelia  Callahan 

Story  and  Scenario  by  Denison  Clift. 
Direction  by  Edmund  Lawrence. 
The  Story. 

"What  Would  You  Do?"  tells  of  an  un- 
happy situation  in  which  a  young  woman, 
who,  in  the  belief  that  her  first  husband 
is  dead,  marries  again,  and  when  her 
second  husband  becomes  a  cripple  for 
life,  puts  a  pistol  in  a  convenient  place, 
believing  that  it  is  her  duty  to  place  with- 
in his  reach  the  power  of  permanent  re- 
lease from  his  agony. 

Claudia  Chilson,  the  wife  of  Hugh  Chil- 
son, silent  partner  in  the  firm  of  Andrew 
&  Co.,  oil  promoters,  finds  herself  in  a  dif- 
ficult situation  when  it  is  discovered  that 
Andrews  has  swindled  the  stockholders, 
and  that  her  husband  is  in  danger  of  ar- 
rest. Chilson  at  the  request  of  his  wife 
and  lawyer  friend,  boards  a  boat  for  South 
America.  At  the  first  stop  of  the  boat, 
however,  on  the  order  of  the  authorities 
he  is  arrested,  and  is  about  to  be  brought 
back  for  trial,  when  he  jumps  overboard. 
The  news  that  he  has  been  drowned  is 
sent  to  his  wife,  while  he,  picked  up  by  a 
small  boat,  continues  on  his  journey,  and 
becomes  rich  through  nitrate  deposits  in 
South  America. 

When  he  has  gathered  enough  together 
to  pay  the  debts  of  Andrew  &  Co  ,  he  re- 
turns and  comes  to  visit  his  wif"  on  the 
morning  of  the  death  of  her  ^iecond  hus- 
band. Intermingled  with  thsje  incidents 
is  a  threat  of  the  arrest  of  Claudia  on  the 
charge  of  the  murder  of  her  husband.  Rob- 
ert Brainert,  the  dead  man's  brother,  is 
deterred  from  pressing  the  charge  through 
reading  an  incriminating  note  written  by 
his  wife  to  Curtis  Brainerd  before  his 
illness.  Claudia  and  her  husband  decide 
to  start  life  again  in  South  America. 
Progrram     and     Exploitation  Catchlines: 

Interesting  Drama  of  Love  and  Loyalty 
in  Which  a  Woman  Beggars  Herself  to 
Pay  Her  Husband's  Debt  of  Honor. 

"What  Would  You  Do?" — the  Story  of  a 
Man.  Who  After  Marrying  Betrays 
His  Wife's  Confidence  and  Trust. 

Madlaine  Traverse  Starred  in  Absorbing 
Drama  That  is  Full  of  Powerful  Situ- 
ations. 

"What  Would  You  Do?"  Contains  a  Grip- 
ping Story  of  a  Problem  That  Physi- 
cians, Scientists  and  the  Clergy  Have 
Pondered  About  for  Centuries. 
Exploitation  Angrlo:     Make  Miss  Tra- 
verse the  star,  but  make  your  chief  angle 
a  discussion  as  to  the  r  erits  of  Claudia's 
action.    It  is  an  old  controversy,  but  It  can 
always  be  revived  and  can  be  made  to 
work  for  a  week  or  two  before  the  show- 
ing.   Carry  the  discussion  to  the  limit  in 
the  local  paper  or  on  your  screen  and  in 
the   lobby  and  you   will   have  ministers 
preaching  sermons  about  it. 


"His  Temporary  Wife." 

Joseph    Levering    Production  Released 
Through  W.  W.  Hodkinson  Based 
on   Attractive  Story. 

Reviewed  by  Margaret  J.  MacDonald. 

HIS  Temporary  Wife,"  a  Joseph  Lev- 
ering^ production    distributed  by 
W.  W.  Hodkinson,  is  based  on  a 
story  by  Robert  Ames  Bennett,  which 


succeeds  in  holding  the  interest  of  the 
spectator  from  first  to  last  of  the  six 
reels.  It  is  not  a  well  constructed  pic- 
ture, however,  nor  do  its  subtitles  help 
to  make  it  more  attractive.  In  the  latter 
direction  there  is  much  room  for  im- 
provement. The  story  is  one  that  should 
be  handled  carefully,  in  fact,  delicately; 
but,  evidently  without  meaning  to  trans- 
gress, the  director  has  at  times  over- 
stepped the  fine  line. 

The  cast  is  a  good  one.  Rubye  de 
Remer  in  the  feminine  lead  is  particu- 
larly pleasing,  and  Edmund  Breese 
places  the  polished  professional  stamp 
on  every  scene  in  which  he  appears.  Eu- 
gene Strong  is  the  male  lead,  and  as 
such  is  prepossessing. 

The  subject  of  the  picture  is  rather 
out  of  the  ordinary,  and  will  get  over 
with  the  majority  of  audiences. 

Cast. 

Annabelle  Rose  Rubye  de  Remer 

Judge  Laton  Edmund  Breese 

Arthur  Eliot  Eugene  Strong 

Verna  Devore  Mary  Boland 

Howard  Eliot  W.  T.  Carleton 

Leonard  Devore  Armand  Cortes 

Story  by  Robert  Ames  Bennett. 
Direction  by  Joseph  Levering. 
Length — 5,800  feet. 
The  Story. 

Annabelle  Rose,  the  pretty  young  nursa 
who  is  the  center  of  attraction  in  "His 
Temporary  Wife."  is  "framed"  by  a  group 
of  jealous  associates  at  the  hospital  where 
she  is  employed,  and  is  blamed  for  the 
death  of  a  child,  which  they  claim  has 
been  caused  by  her  neglect. 

Just  at  this  unhappy  moment  she  Is 
called  by  Dr.  Gould  to  take  a  difficult  case. 
Her  patient,  an  irritable,  bedridden  old 
man,  is  much  pleased  with  her,  and  on 
his  death  leaves  an  envelope  for  her  which 
is  not  to  be  opened  until  sixty  days  after 
his  death. 

The  son  of  the  old  man,  Arthur  Eliot,  is 
in  the  power  of  a  frivolous  woman,  Verna 
Devore,  who  seeks  him  for  his  father's 
wealth.  On  learning  that  one  of  the  stipu- 
lations of  his  will  is  that  his  succession  to 
his  father's  estate  depends  on  his  mar- 
riage, which  must  be  with  a  woman  other 
than  Verna  Devore.  She  advises  him  to 
gain  a  temporary  wife,  from  whom  he  is 
to  separate  immediately  and  marry  her. 

His  advertisement  for  a  temporary  wife 
is  seen  by  Judge  Laton,  and  on  the  ap- 
peal for  financial  help,  by  Annabelle  Rose, 
he  recommends  her  answering  the  adver- 
tisement. The  date  for  which  the  "wife" 
is  wanted  happens  to  be  the  sixtieth  day 
after  the  death  of  the  old  man,  and  on 
opening  the  envelope  she  discovers  that 
all  his  property  has  been  left  to  her.  She 
then  decides  to  go  through  with  the  affair 
for  the  sake  of  young  Eliot.  After  the 
marriage  Eliot  finds  Annabelle  so  attractive 
that  he  refuses  to  have  it  annulled,  much 
to  the  disgust  of  the  waiting  bride. 
Progrram       and     Advertlsingr  Catchlines: 

Attractive  Story  of  Love  and  Romance 
with  All-star  Cast. 

Story  of  a  Man  Who  Advertised  for  a 
Wife  in  Order  That  He  Could  Claim 
His  Inheritance. 

Unusual  Drama  Which  Tells  the  Story  of 
a  Man  Who  Fell  in  Love  with  His 
Wife. 

Exploitation  Angles:  Make  much  of 
Miss  de  Remer,  recalling  her  appearances 
in  other  productions  you  have  shown.  You 
can  also  sell  tickets  with  Edmund  Breese. 
The  title  should  be  good  for  some  novelty 
booming.  Start  off  with  a  displayed 
teaser  in  the  want  advertisements  and 
work  up  curiosity  by  asking  the  tem- 
porary wife  to  apply  to  the  street  num- 
ber of  your  theatre,  if  you  have  a  street 
number.  If  not,  use  a  post  office  box.  Get 
them  excited  about  this  advertisement  and 
then  launch  your  regular  campaign. 


Thinking  of  installing  a  new  projection 
machine T  Be  rid  of  the  old  one  through 
The  World's  Classified  Advertising.  l(s  a 
quick  way. 


January  31,  1920 


THE  MOVING  PICTURE  WORLD 


779 


"Before  the  White  Man  Came" 

Northwestern   Film   Corporation  Make 
Six-Reel  Production  with  Genuine 
Indian  Players. 

Reviewed  by  Margaret  I.  MacDonald. 

THE  fact  that  the  Northwestern  Film 
Corporation's  six-reel  production, 
"Before  the  White  Man  Came,"  is 
presented  with  a  cast  entirely  of  Indians, 
gives  it  a  distinction  beyond  the  ordi- 
nary film  play.  To  be  sure  the  red 
people  do  not  always  respond  to  the 
emotional  requirements  of  the  modern 
stage;  but  this  is  to  be  excused  to  a 
large  extent,  and  there  is  at  all  times 
sufificient  in  the  picture  to  interest  the 
ordinary  observer,  especially  if  he  is  a 
student  of  history  or  race. 

The  picture  abounds  in  types.  There 
are  in  it  many  Indians  with  the  marks 
of  old  age,  but  still  erect  and  hearty,  and 
evidently  much  interested  in  the  work 
of  playing  a  picture,  as  well  as  children, 
and  men  and  women  in  the  prime  of 
life.  There  are  many  deep  perspec- 
tives photographed  in  the  hills  of  Wyo- 
ming, and  panoramas  of  the  same  re- 
gion, and  now  and  then  a  group  of  buf- 
falo. The  types  chosen  for  the  leaders 
of  the  romance  on  which  the  picture  is 
built  are  a  handsome  maiden  with  her 
even  handsomer  brave.  These  red  people 
are  very  much  in  earnest,  and  succeed 
in  putting  over  the  story  with  more 
"punch"  than  would  be  expected  from 
a  people  so  far  removed  from  the  paths 
of  the  drama.  The  picture  was  made 
under  the  direction  of  John  E.  Maple. 
The  Story. 

The  story  of  the  picture  written  by  W. 
E.  Wing  covers  the  romance  of  Che-wee- 
na,  a  pretty  Indian  maid,  and  Big  Klk, 
both  of  the  Great  Bear  tribe.  When  Big 
Elk  has  purified  himself  after  the  fashion 
of  the  Indian,  he  proposes  to  Chee-wee-na. 
and  is  accepted.  Their  happy  dreams  are 
soon  disturbed  by  the  appearance  on  the 
scene  of  White  Wolf,  the  son  of  a  chief 
of  another  tribe.  He  olfers  to  buy  Che- 
wee-na,  and  is  repulsed  by  her  father.  He 
then  threatens  to  take  her  by  force,  and 
approached  by  Big  Elk  promises  to  meet 
him  in  the  hills  unarmed,  to  see  who  is 
the  best  man.  Big  Elk  is  the  victor,  and 
refuses  to  take  further  advantage  of  the 
Wolf,  for  the  reason  that  he  believes  him- 
self to  be  the  chosen  one  of  the  Great 
Spirit. 

Through  Wolf's  jealousy  the  feud  deep- 
ens, and  as  a  foil  one  of  the  squaws  of 
the  Great  Bear  tribe  is  kidnapped.  When 
Big  Elk,  chosen  to  lead  the  warriors  of 
the  tribe,  goes  to  the  enemy's  camp,  he 
finds  the  squaw  dying  and  the  camp  de- 
serted. In  the  meantime  Wolf  and  his 
band  of  warriors  enter  the  camp  of  Great 
Bear,  kill  the  men  and  carry  off  Che- 
wee-na.  In  the  home  of  Wolf  she  feigns 
insanity,  and,  as  is  the  custom  with  the 
"Thdians  in  such  cases,  she  is  treated  with 
respect.  The  illness  of  a  child  of  the 
tribe  wins  her  their  gratitude,  and  a  prom- 
ise of  future  friendliness  toward  her  people. 
At  the  same  time  the  jealousy  of  the 
medicine  man  of  the  tribe  is  aroused,  and 
he  incites  the  Indians  against  Che-wee-na, 
who  he  accused  of  poisoning  the  stream 
from  which  they  get  their  drinking  water. 
She  is  about  to  be  burned  at  that  stake 
when  Big  Elk,  apprised  of  the  approaching 
tragedy,  hurries  to  the  scene  and  rescues 
her.  The  picture  closes  with  the  Indian 
lovers  safe  at  home. 


Comments 

SHAKING  THE  SHIMMY  (Fox).— A 
Mutt  and  Jeff  animated,  in  which  police- 
men, babies,  nursemaids,  firemen  and 
everybody  has  an  attack  of  the  "shim- 
mies." Even  a  dog  Joins  humorously  in 
the  new  dance.    This  Is  typically  amusing. 


WHEELS  OF  DEATH  (Universal). — 
Chapter  17  of  "The  Great  Radium  Mys- 
tery." After  her  jump  from  the  high 
cliff,  which  Is  repeated  at  the  beginning 
of  this  instalment,  Gloria  swims  down  the 
river  pursued  by  the  Buzzard.  She  sets 
a  heart  trap  and  cleverly  catches  one  of 
her  enemies.  Bob  also  meets  with  further 
adventures  and  the  number  closes  with 
them  tied  to  an  ore  car,  which  dashes 
over  an  embankment. 

ROARIN'  DaN,  (Western),  Jan.  24. — 
This  features  Hoot  Gibson  and  Ethel  Shan- 
non, the  latter  being  a  new  and  promising 
screen  performer.  The  girl  is  a  school 
teacher  in  a  cattle  town,  the  hero  a  rather 
wild  cowboy  of  good  intentions  but  ad- 
dicted to  gambling.  The  girl  saves  him 
from  a  false  accusation  of  robbery  and 
this  awakens  his  better  instincts.  The 
story  is  quite  pleasing. 

THE  FLAMES  OF  DEATH,  (Universal), 
March  1. — Chapter  4  of  "Elmo  the  Fear- 
less." This  opens  with  the  fall  of  Elmo 
and  his  horse  through  the  open  bridge 
spanning  the  cliffs.  Elmo  is  saved  by 
clinging  to  a  rope.  Jacko,  the  chimpanzee, 
does  some  intelligent  work  in  leading 
Elmo  to  Edith.  Lucille's  cabin  ia  burned 
at  the  close,  with  Elmo  and  Edith  trapped 
in  the  flames. 

ELMO  THE  FEARLESS,  No.  5,  (Uni- 
versal), March  8. — This  opens  with  the 
escape  of  Elmo  and  Edith  from  the  burn- 
ing cabin.  The  story  then  reverts  to 
Checko  and  a  band  of  smugglers,  who  are 
attempting  to  raise  the  safe  of  the  burned 
Santiam,  in  order  to  obtain  important 
papers.  Elmo  makes  a  daring  attempt  to 
scale  a  rope  ladder  leading  to  the  smug- 
glers' cave,  where  Edith  has  been  made 
prisoner.  The  knife  battle  in  midair  is 
thrilling  and  the  number  closes  with  Elmo 
in  danger  of  plunging  to  death  on  the 
severed  ladder. 

IN  THE  SWEET  DRY  AND  DRY,  (Star 
Comedy). — A  timely  and  laughable  Lyons 
and  Moran  comedy,  in  which  the  pair  im- 
provise a  still  for  making  liquor  at  home. 
They  are  caught  in  the  act  by  a  police- 
man, but  escape.  The  officer  charges  the 
Dry  Committee,  in  a  meeting  upstairs, 
with  evading  the  law.  The  number  Is  well 
made  and  very  amusing. 

ROMEO'S  DAD,  (Universal). — A  two-reel 
number  of  the  Stage  Women's  War  Re- 
lief series.  This  is  one  of  the  best  comedies 
yet  shown  in  this  series.  Tom  Wise  shines 
in  the  leading  role,  tha,t  of  a  father  who 
flirts  with  an  actress  in  order  to  teach 
his  son  a  lesson  and  himself  falls  in  love 
with  her.  Mr.  Wise  has  great  facial  ex- 
pression and  should  by  all  means  do  more 
work  for  the  screen.  The  supporting  cast 
includes  Ethel  Stannard,  Conrad  Nagel.. 
Helen  Lowell,  Gail  Kane,  Jack  Devereaux 
and  others. 

BILL'S  WIFE,  (Universal). — Ben  Wilson 
and  Neva  Gerber  appear  in  this  domestic 
comedy.  The  plot  is  slight  but  amusing. 
It  concerns  hubby's  efforts  to  get  away 
from  home  in  order  to  sit  in  with  the 
boys  in  a  poker  game.  This  develops  in 
an  entertaining  way. 

BUNGLED  BUNGALOWS,  (Universal'. — 
Another  successful  comedy,  featuring  Ed- 
die Lyons  and  Lee  Moran.  This  concerns 
a  young  wife  who  goes  to  inspect  a  house 
with  a  young  real  estate  agent.  She  is 
planning  to  buy  the  place  to  surprise  her 
hubby,  but  the  latter  is  very  jealous  and 
fears  otherwise.  He  and  the  wife  of  the 
real  estate  agent  complicate  matters  by 
appearing  unexpectedly.  This  is  original 
and  laughable. 

WITH  BACKS  TO  THE  WALL,  (Uni- 
versal).— This  is  the  18th  and  final  chap- 
ter of  "The  Midnight  Man."  It  pictures 
the  escape  of  Jim  and  Nell  from  the  cave 
and  their  subsequent  return  to  get  the 
secret  treasure.  Jim  also  learns  the  true 
story  of  his  birth.  The  serial  has  acquired 
stronger  interest  as  it  progressed  and  the 
last  episodes  bring  it  to  a  fine  close.  It 
has  been  better  acted  in  the  latter  chap- 
ters than  It  was  at  the  beginning  and 
some  of  the  special  stunts  have  been  un- 
usually good. 


THE  BABY  DOLL  BANDIT,  (Universal). 
— A  most  enjoyable  two-reel  comic,  in 
which  first  honors  go  to  Joe  Martin,  the 
educated  chimpanzee.  The  scenes  are  laid 
in  the  Western  town  of  Weazel  Tail  Bend, 
and  are  of  a  laughable  burlesque  sort.  The 
events  take  place  in  a  country  school 
house  and  its  vicinity,  as  well  as  in  the 
town  itself.  This  is  original  and  pleasing 
throughout. 

HOT  TAMALE,  (Universal). — This  comic 
number  features  Chris  Rub,  who  gives 
evidence  of  being  a  good  comedian  of  the 
knockabout,  character  type.  This  produc- 
tion is  a  burlesque  on  the  familiar  kid- 
napping and  rescue  of  the  heroine.  The 
scenes  are  laid  in  a  Mexican  town  and 
many  characters  participate.  A  burlesque 
battle  Is  an  amusing  feature. 

THE  CHANCE  TRAIL  (Pathe). — Episode 
No.  12  of  "The  Black  Secret."  An  inter- 
esting situation  occurs  at  the  beginning 
of  this  number,  when  Evelyn  and  Kay 
meet  Vaux  in  the  artist's  studio.  They 
openly  accuse  Vaux  of  disloyalty  to  the 
United  States,  which  he  vehemently  de- 
nies. Evelyn  later  meets  with  a  new 
set  of  spies  and  is  drawn  into  a  dangerous 
trap.  The  number  closes  with  her  fac- 
ing death  at  the  hands  of  an  enemy. 

THE  BANK  ROBBERY  (Pathe). — Epi- 
sode 5  of  "The  Adventures  of  Ruth."  Ruth 
makes  a  daring  dash  into  the  Hound's 
office  and  secures  the  stolen  peacock  fan. 
No  sooner  has  this  been  accomplished  than 
she  is  directed  by  the  seventh  message 
to  recover  some  stolen  bank  funds.  She 
impersonates  a  fortune  teller  and  is  able 
to  return  the  money  to  the  bank,  but  her 
deception  is  discovered  and  leads  to  new 
perils.  The  events  in  this  number  have 
been  given  a  rather  disconnected  develop- 
ment, though  the  melodramatic  moments 
are  quite  strong. 

THE  BORDER  FURY  (Pathe),  Chapter 
6  of  "The  Adventures  of  Ruth."  Ruth  Ro- 
land does  some  of  the  best  work  she  has 
accomplished  in  serials  in  this  number. 
She  makes  a  daring  visit  to  a  hacienda, 
where  many  guests  are  present,  palming 
herself  oft  as  a  Spanish  dancer.  By  this 
trick  she  recovers  three  saddle  bags  of 
gold  stolen  from  Don  Justino,  but  is  her- 
self captured  by  the  Hound  and  his  fol- 
lowers. The  scenes  are  brilliantly  pic- 
tured. 

WINGS  OF  MYSTERY  (Pathe),  Chapter 
13  of  "The  Black  Secret."  This  number 
further  mystifies  the  spectator  as  to  the 
character  of  Frederick  Vaux.  He  is  sup- 
posedly loyal  to  the  United  States,  but 
circumstances  are  constantly  pointing  an 
accusing  finger  at  him.  Evelyn  and  Mc- 
Kay have  further  adventures  with  Ger- 
man spies  and  get  into  touch  with  a  series 
of  code  messages  being  carried  by  pigeons. 

PATHE  REVIEW,  No.  35  (Pathe).  Some 
excellent  tinted  views  of  Rabat,  once  the 
principal  city  of  Africa,  lead  this  number. 
The  citadel  and  the  famous  gate  of  Rabat 
are  shown.  Experiments  with  liquid  air, 
catching  live  bears,  dances  by  Mme.  De- 
siree  Lubovska,  and  the  exposure  of  cer- 
tain card  tricks  by  the  "slow"  camera,  are 
also  included. 

THE  DIPPY  DENTIST  (Rolin-Pathe). 
A  one-reel  comic,  featuring  "Snub  Pollard. 
He  gets  into  possession  of  a  grip  contain- 
ing a  bottle  of  liquor  and  the  police  are 
soon  on  his  trail.  Sambo,  the  small  col- 
ored lad,  and  a  dog  join  in  the  chase. 
There  is  much  action  of  the  knockabout 
sort  and  the  number  as  a  whole  contains 
considerable  amusement. 


Ramirez  in  Porto  Rico. 

M.  Ramirez  Torres,  president  of  the 
Selection  Film  Service,  Porto  Rico,  and 
Central  America,  is  at  the  present  time 
making  the  rounds  of  the  territory  in 
which  his  exchange  does  business.  He 
is  expected  back  in  his  New  York  office 
about  the  tenth  of  the  coming  month. 


The  small  advertisement  is  not  to  he 
despised — especially  when  it  is  an  an- 
nouncement in  The  World's  Classified  Ad- 
vertising Department. 


780 


THE   MOVING   PICTURE  WORLD 


January  31,  1920 


Numbers  following  titles  of  pictures  indicate  pages  on  which  reviews  or  comments  appeared.    "C"  refers 


to  Comments,  and  "R"  to  Reviews, 
previous  volumes. 


Volume  number  is  also  shown  where   information  was   published  in 


FOX  FILM  CORPORATION 


SPECIALS. 

The  Strongest  (All-Star). 

Bboold  a  Husband  Forslve?    Vol.  43;  P-llOl. 

While  New  York  Sleeps  (All-Star). 

WILLIAM  FARNUM  SERIES. 
Wings  of  the  Morolns.  Vol.  42;  P-(I72. 
Heart  Strings    (William  Farnum — Six  Parts). 

Vol.  43;  P-299. 
Th*  Adventurer 

PEARL  WHITE  SERIES. 
The  White  Moll. 

TOM   MIX  SERIES. 
The  Feud.    Vol.  42;  P-1008. 
The  Cyclone. 
The  Darederil. 

FOX  ENTERTAINMENTS. 
The  Lincoln   Highwayman    (William  Russell). 

Vol.  4;t;  P-2)K5. 
The  DeTtl'e  Riddle  (Gladys  Broclcwen). 
The  Shark  (George  Walsh).    Vol.  4:i ;  P-033. 
Shod   With  rire   (William  Kussell). 
Flames  of  the  Flesh  (Gladys  Brockwell).  Vol. 

43;  P-146. 
The  Square  Shooter  (Buck  Jones). 
Tin-Pan  Alley  (Albert  Ray  and  Elinor  Fair). 

Vol.  43;  P-21IG. 
Her  Elephant  Man  (Shirley  Mason) 
The  Hell  Shit)  (MadUlnp  Trav«rsef 
What  Would  You  Do?  (Madlalne  Traverse). 
The  Last  traw  (Buck  Jones). 

SUNSHINE  COMEDIES. 
Sheriff  Nell's  Comeback. 

Her  Naughty  Wink. 
Her  Private  Husband. 
The  Heart  Snatcher. 
The  Great  Nickel  Robbery. 
A  Light  Weight  Lover. 
Training  for  Husbands. 

MUTT   AND  JEFF. 
Cutting  Out  Hl8  Nonsense.    Vol.  42:  P-1191. 
He  Ain't  Done  Right  by  Our  Nell. 
On  Strike. 

Shaking  the  Shimmy. 
The  Rum  Runners. 
The  Plumbers. 


FAMOUS  PLAYERS-LASKY 


The  Teeth  of  the  Tiger.    Vol.  42;  P-857. 
In  Mlxzoura.    Vol.  42;  P1102. 
The  Miracle  of  Love  (Cosmopolitan).    Vol.  43; 
P-146. 

The  Heart  of  Youth  (Laia  Lee),  Vol.  48; 
P-470. 

An  Adventure  In  Hearts  (Robert  War- 
wick), Vol.  43;  P-469. 
Victory  (Maurice  Toumeur  Production).  Vol. 
42:  P-«72. 

More  Deadly  Than  the  Male  (Ethel  Clayton). 

Vol.  42;  P-UOl. 
The  Cinema  Murder  (Marlon  Davles),  Vol. 
43;  P-462. 

Behind  the  Door  (Hobart  Bosworth).    Vol.  43; 
P-300. 

Dee.  14 — Down  the  Strand  In  London — Burllns- 

ham — One  Reel ) . 
His  Wife's  Friend  (Dorothy  Dalton),  Vol. 
43;  P-466. 

Dec.  21 — Hawthorne  of  the  U.  8.  A.  (Wallace 

Reld). 

A  Girl  Named  Mary  (Marguerite  Clarke), 

Vol.  43;  P-467. 
Dec.  21 — Love,  Honor  and  Behave  (Sennett — 
Two  Reels). 

Dec.  21 — Those   Distant   Cktuslns  (Brlggs — One 
Reel). 

Wanted— A  Husband  (Blllle  Burke).    Vol.  42; 
P-1187. 

Red  Hot  Dollars  (Charles  Ray).  Vol.  43;  P-296. 
Bverywoman     (Super-Special — All    Star  Cast). 

Vol.  42;  P-1190. 
D««.  II — Too  Good   to  be  True  (IlrnMt 
Tniex — Two  Reeli). 


Dec.  IS — Housecleaninr     (Briars  —  On* 

Reel). 

.Jan.    4.    The    Woman    In    the   Suitcase  (Enid 

Bennett).    Vol.  43;  P-6.37. 
Jan.  4 — Too  Much  Johnson  (Bryant  Washburn). 
The  13th  Commandment  (Ethel  Clayton). 
Vol.  43;  P-466. 
Jan.  11 — Sand  (Wm.  S.  Hart). 
Jan.  11 — On  With  the  Dance  (Special). 
Jan.  18 — Mary  Ellen  Comes  to  Town  (Dorothy 
Qlsh). 

Jan.  18— Huck  Finn  (Special). 

Jan.  18.  The  Tree  of  Knowledge  (Robert  War- 
wick).   Vol.  43;  P-6.34. 
Jan.  25 — What's  Your  Husband  Doing?  (McLean 
&  May). 

Jan.  2.") — Dangerous  Hours  (Ince  Super  Special). 

The     Copperhead     (Lionel     Barrymore — Super 
Special). 

Kelimnry. 

Double  Speed  (Wallace  Reid). 
All-of-a-Sudden  Pe^gy  (Marguerite  Clark). 
The  Six  Best  Cellars  (Bryant  Washburn). 
On  With  the  Dance  (Mae  Murray-  Super  Special 

— Seven  Reels).. 
The  Amateur  Wife  (Irene  Castle). 
Black  Is  White  (Dorothy  Dalton — Ince). 
Mary's  Ankle  (MacLean — May — Ince). 
Huckleberry  Finn  (Super  Special — Six  Reels). 
Young  Mrs.  Winthrop   (Ethel  Clayton). 

Comedies. 
Jan.  The  Garage  (Arbuckle). 
Feb.  Ten  Dollars  or  Ten  Days  (Sennett). 
Feb.  Hoodooed  (Dellaven). 


GOLDWYN  DISTRIBUTING 


Almost   a  Husband    (Will   Rogers).     Vol.  42; 
P-1014. 

Strictly   ConHdentlal    (Madge   Kennedy).  Vol. 
42;  P-1014. 

Bonds  of  Love  (Pauline  Frederick).    Vol.  42; 

P-3(H. 

Jinx  (Mabel  Normand).    Vol.  42:  P-118e. 
Oct.  1!) — Why  Divorce?  (De  Haven — Two  Parts). 

Vol.  42;  P-1014. 
The  Gay  Lord  Quex  (Tom  Moore).     Vol.  43; 

P-147. 

Jubllo  (Will  Rogers).  Vol.  42;  P-1007. 
The  Loves  of  Letty  (Pauline  Frederick). 
Flame  of  the  Desert  (Geraldlne  Farrar).  Vol. 

42;  P-246. 
The  Cup  of  Fury  (Rupert  Hugbee). 
A  Hteflt  Earl   ( Betzwood-LooU  Beanlsca). 
Toby's  Bow  (Tom  Moore).    Vol.  42;  P-llH. 
PlBto  (Mabel  Normand). 
Water,  Water  Everywhere   (Will  Rocers). 
The  Silver  Horde  (Rex  Beach  ProdueUoa). 
The  Pallser  Case  ' (Pauline  Frederick). 
The  BlooiBlBC  Aagel  (Madge  Kcanedy). 
Duds  (Tom  Meere). 

Moving  Day  (Mr.  and  Mrs.  Carter  DeHavM— 
Two  Reels). 

A  Muek  Needed  Rett  ("Smllng  Bill"  Parens— 
Two  Reels). 

The  Little  Dears  (Mr.  and  Ura.  Carter  DeHavea 
— Twe  Keels). 

BRAT  FIOTOCHAPHS. 
Far  Away  New  Zealand  and  Other  Babjeets. 
rl  Pottery  Makers  of  the  Carlbbeaaa  and  Other 

Subjecta. 

Taos  ladlaa*  and  Aher  SubJeeU. 

FORD  EDUCATIONALS. 
Islands  of  the  St.  Lawrsne*. 

Cutting  Up. 
The  Story  ef  Zinc. 
"Meat"  Again. 
Eventide. 


5, 


W.  W.  HODKINSON 


BENJAMIN  B.  HAMPTON — GRBAT 
AUTHORS  PICTURES,  Inc. 

The  Sagebrusher  (Hampton  Production).  Vol. 

43;  P-297. 
The  Westerners  (Hampton  Production). 


ZANE  GREY  PICTURES,  Ine. 

The    Desert    of    Wheat    (Six  Parts — Hampton 

Production). 
Desert  Gold   (Hampton  Production). 

J.  PARKER  READ,  JR..  PRODUCTIOlfS. 

The  Lone   Wolf's   Daughter    (Louise  Olaum — 

Seven  Parts). 

DEITRICH-BECK,  Inc. 

The  Bandbox  (Six  Parts — Doris  Kenyon). 

The  Harvest  Moon  (Doris  Kenyon — Six  Parts). 

ARTCO  PHODUCTIOXS. 
The  Capitol    (Leah  Balrd— Six  Parts)).  VoL 
43:  P-149. 

Cynthla-of-the-Mlnute  (Leah  Balrd— Six  ParU). 

ROBERT   BRUNTON  PRODUCTIONS. 
The  Joyous  Liar  (J.  Warren  Kerrigan).  Vol. 
42:  P-1011. 

The  Lord  Loves  the  Irish  (J.  Warren  Kerrigan). 
Vol.  42  :  P-1011. 

Live  Sparks  (J.  Warren  Kerrgan). 


PATHE  EXCHANGE,  INC. 


ReleaMcH   for   Week   of   necerali«r  21. 

The  Prince  and  Betty  (William  Desmond  and 
Mary  Thurman).    Vol.  42:  P-1010. 

-No.  'J  of  Bound  and  Gagged  (A  Homeless 
Prince). 

No.  7  of  The  Black  Secret  (The  Betrayal). 
Tough  Luck  (Harry  Pollard — One  Reel). 
From  Hand  to  Mouth  (Harold  Lloyd  and  Mil- 
dred Davis — Two  Parts).    Vol.  42;  P-202a. 

Releasee  for  the  Week  ef  Dee.  38. 

Hopely  Takes  the  Liberty  (No.  10  of  Bound  aa4 
Gagged ) . 

A  Crippled  Hand  (No.  8  ef  "The  Blaek  BeerM). 
The  False  Couatess  (No.  1  ef  The  Adventuree 

of  Ruth). 

The  Fleer  Belew  (Harry  PellaTA—Ome  Keel). 

Releases  for  the  Week  of  Jam.  4. 

My  Husband's  Other  Wife  (Sylvia  Bremer  and 

RobeH  Gordon — Six  Parts). 
No.  a  of  The  Black  Secret  (Woes  of  Deceit). 
No.  2  of  The  Adventures  of  Ruth  (Kidnapped). 
Red  Hot  Hottentou  (Harry  Pollard — One  Reel). 

Rcleaaea   for   Week    of   Jannary  11. 

Fighting  Creasy  (Blanche  Sweet — Six  Reels). 
No.  10  of  The  Black  Secret  (The  Inn  of  Dread). 
No.  3  of  The  Adventures  of  Ruth   (The  Be- 
witching Spy). 
Why  Go  Home?  (Harry  Pollard — One  Reel). 

Releaaea  for  Week  of  Jannary  18. 

The  Web  of  Deceit  (Dolores  Casslnelll — Six 
Parts).    Vol.  43:  P-299. 

No.  11  of  The  Black  Secret  (The  Death  Studio). 

No.  4  of  The  Adventures  of  Ruth  (The  Stolen 
Picture). 

Slippery  Slickers  (Harry  Pollard — One  Reel). 
Relennes  for  Week  of  Jannary  2S. 

No.  12  of  The  Black  Secret  (The  Chance  Trail). 
No.  5  of  The  Adventures  of  Ruth  (The  Bank 

Robbery). 

The  Dippy  Dentist  (Harry  Pollard — One  Reel). 
Pathe  Review  No.  35. 
Topics  of  the  Day  No.  39. 

Releaaea  for  Week  of  Febmary  1. 

Other    Men's    Shoes  .  (Crauford    Kent — Seven 

Parts).    Vol.  43;  P-632. 
No.  13  of  The  Black  Secret  (Wings  of  Mystery). 
No.  6  of  The  Adventures  of  Ruth  (The  Border 

Fury). 

All  Lit  Up  (Harry  Pollard— One  Reel). 
Pathe  Review  No.  36. 
Topics  of  the  Day  No.  40. 
Pathe  News  No.  10. 
Pathe  News  No.  11. 


January  31,  1920 


THE   MOVING  PICTURE  WORLD 


781 


Current  Film  Release  Dates 


Numbers  following  titles  of  pictures  indicate  pages  on  which  reviews  or  comments  appeared.  "C"  refers 
to  Comments,  and  "R"  to  Reviews.  Volume  number  is  also  shown  where  information  was  published  in 
previous  quarters. 


ROBERTSON-COLE 


Not.  a  FaglUve  From  Hatrlmomnr.    Vol.  42 

P-e72. 

Dm. — Wh«r«  Thara'a  a  Will. 

Beckoning  Roads  (Bessie  Barrlaeale).    Vol.  43 
P-148. 

Dee.  The   Tong  Man    (Hayakawa).     VoL  42 

P-1009. 
Dee. — The  Qolden  Hope. 

The  Beloved   Cheater   (Lew   Cody).     Vol.  43 
P-C.33. 

Haunting  Shadows  (H.  B.  Warner).    Vol.  43 
P-632. 

■TRAND  COaiEDIBS. 
KoT. — Too  Many  Blla. 
KoT. — Is  Tour  Sweetheart  False? 

SUPUKMB  COMEDIB8. 
Dee. — Stack  Out. 

Dec. — Are  Honeymoons? 

Dec— Their  Little  Wife. 

Jan. — Hearts  and  Diamonds. 

Jan. — Her  Nearly  Husband. 

Jan. — Mollle's  Millions. 

Jan. — A  Four  Cylinder  Frarae-Up. 

MARTIN  JOHNSON. 
Dee. — Through  the  Islea  of  the  New  Hebrl4ea. 
Dec. — Home  of  the  Hula  Hula. 
Jan. — Saving  Savages  in  South  Seas. 
Jan. — Cruising  In  the  Solomons. 
Feb. — Domesticating  Wild  Men. 

ADVENTURE  9CENIC9. 
Dee. — The  Home  of  the  Hula  Hula. 
Deo. — Just  Over  Yonder. 
Dee. — I  and  the  Mountain. 
Jan. — The  Last  Resort. 
Jan. — Flaming  Ice. 
Feb. — Sheep  O'Leavenworth. 


METRO  PICTURES  CORP. 


Lombardl  Ltd.  (Bert  Lytell).    Vol.  42;  P-ISO. 
Please  Get  Married   (Viola  Dana).    Vol.  43; 
P-1191. 

Fair  and  Warmer    (May  Allison).     Vol.  42; 
P-1191. 

The  Best  ef  Luek  (Six  Parts). 

Should  a  Woman  Tell?  (Alice  Lake).    Vol.  43; 

P-63. 

The  Willow  Tree  (Viola  Dana — Six  Parts), 

Vol.  43;  P-465. 
The  Right  of  Way  (Bert  Lytell— Six  Parts). 
The  Walk-OfTs  (May  Allison— Six  Parts). 

stronger  Than  Death  (Nazimova — Seven  Parts). 

Vol.  43;  P-6.31. 
Nothing  But  the  Truth  (Taylor  Holmes — 

Six  Parts),  Vol.  43;  P-468. 


HALLMARK  PICTURES  CORP. 


The  Trail  of  the  Octopus  (Serial). 

A   Woman's    Experience    (Bacon — Baker — ^Tsn- 

Twenty-Tlilrty). 
Suspense  ( Relcher — Ten-Twenty-Thirty) . 
The  Screaming  Shadow  (Ben  Wilson — Serial). 
Chains  of  Evidence  (All  Star). 
High  Speed  (Gladys  Hulette  and  Edward 

Earle).  Vol.  43;P-467. 
Carmen  of  the  North  (Anna  Bos). 
The  Veiled  Marriage  (Anna  Lehr  and  Ralph 
Kellard). 


TRIANGLE 


Dee.  14 — Crashing  Through  (For4  flterlUc-Sem- 
aett). 

Dae.  21 — Keystone  Babies  (Bennett — Two  Parts). 
Dee.  28 — Fast  Trains  and  Slow  Women  (Sydaey 

Chaplin-Keystone). 
Jan.  4 — The  Clodhopper  (Charles  Ray). 
A   Lunch   Room   Romance    (Mabel  Normand— 

— Sennett — One  Reel). 
Jan.  11 — Only  a  Farmer's  Daughter  (Sennett — 

Two  Reels). 
Jan.  18 — Mabel's  Speed  Cop   (Mabel  Normand 

— Sennett — One  Reel). 
Jan.  25 — A  Gamble  In  Souls  (Dorothy  Dalton). 


UNIVERSAL  FILM  MFG.  CO. 


Des.  T— Th«  Llfs  ef  Rellly  (Fort  ■tsrllas-l«a- 

B«tt— Tw0  Parts). 
Dml  14— Bsttr  of  Orsrstona  (Dsrotby  Olak). 


Releases  for  Week  of  Devember  15. 

A  Gun  Flghtin'  Gentleman  (Harry  Carey).  Vol. 
42;  P-,^>37. 

No.  Jti  of  The  Midnight  Man. 

No.  10  of  The  Great  Radium  Mystery. 

His  Lucky  Blunder  (George  Ovey — One  Reel). 

The  Good  Ship  Rock  'N  Rye  (Jimmy  Adams — 
Two  Parts). 

The  Double  Hold-Up  (Hoot  Gibson  and  Joseph- 
ine Hill — Western — Two  Parts).  Vol.  42; 
P-1022. 

Releases  for  Week  of  December  22. 

No.  17  of  The  Midnight  Man  (The  C«Te 

of  Destruction). 
No.    11    of   The    Great    Radium  Mystery 

(Perils  of  Doom). 
In  the  Good  Old  Days  (Lyons-Moran — Two 

Reels). 

She'*  Ererywhere  (Enid  Markey  and  Mon- 
tagu Love— Stage  Women's 
War  Relief — Two  Reels). 

Weak  Hearts  and  Wild  Lions  (Jimmy 
Adams  and  Lois  Nelson — Two 
Reels). 

The  Counterfeit  Trail  (Magda  Lane  and 
Edward  J.  Henessey — Two 
Reels). 

Releases  for  the  Week  of  Dee.  29. 
The  PotntlBg  Finger  (Mary  MacLaren). 
Shackled  (No.  12  ef  The  Great  Radium  Mystery). 
A  Wild  Finish  (No.  18— Final  Episode  of  The 

Midnight  Man). 
The  Flames  of  Hate  (No.  1  of  The  Lion  Man). 
Seeing  Things  (Neal  Burns — Okeh — One  Reel). 
The  Line  Runners   (Arnold  Gregg  and  Helen 

Howard — Western — Two  Reels). 

RELEASES  FOR  WEEK  OK*  JAN.  5. 

The  Day  She  Paid  (Francella  Bllllngton). 

No.  13  of  The  Great  Radium  Mystery  (The 
Scalding  Pit). 

No.  2  of  The  Lion  Man  (The  Rope  of  Death). 

Sweet  Patootle  (Lyons-Moran — One  Reel). 

The  Inner  Ring  (William  Courtenay— Stage 
Women's  War  Relief — Two  Reels). 

Adam  and  Eve  a  la  Mode  (Rainbow  Beauties- 
Two  Reels). 

The  Jay  Bird  (Hoot  Gibson  and  Josephine  Hill 

— Western — Two  Reels). 

Releases    for   Week    of   Jannary  12. 

The  Triflers  (Edith  Roberts — Six  Reels), 

Vol.  43;  P-462. 
No.  14  of  The  Great  Radium  Mystery  (Hemmed 
In). 

No.  3  of  The  Lion  Man  (The  Kidnappers). 
Some  Shlmmlers  (Lyons-Moran — One  Reel). 
Bill's  Wife  (Ben  Wilson — Okeh — One  Reel). 
A  Baby  Doll  Bandit  (Jimmy  Adams — Jewel — 

Two  Reels). 

Naughty  Lions  and  Wild  Men  (Century— Two 
Reels). 

West  is  Best  (Hoot  Gibson  and  Josephine  Hill — 
Western — Two  Reels). 

Releases  for  Week  of  January  19. 

No.  15  of  The  Great  Radium  Mystery  (The 

Flaming  Arrow). 
No.  4  of  The  Lion  Man  (A  Devilish  Device). 
The  Sweet  Dry  and  Dry   (Lyons-Moran — One 

Reel). 

Romeo's  Dad   (Thomas  Wise  and  Gall  Kane — 

Stage  Women's  War  Relief). 
All  for  the  Dough  Bag  (Rainbow — Two  Reels). 


Releases  for  Week  of  Jannary  26. 

The  Phantom  Melody  (Monroe  Salisbury). 
No.  16  of  The  Great  Radium  Mystery  (Over  the 
Cataract). 

No.  5  of  The  Lion  Man  (In  the  Lion's  Den). 
Bungled  Bungalows  (Lyons-Moran — One  Reel). 
Hearst  News  No.  57. 

Brownie's  Taking  Ways  (Century  Wonder— Two 

Reels). 
International  News  No.  57. 
New  Screen  Magazine  No.  .50. 
Blind  Chance  (Western— Bob  Burns  and  Pegey 

O'Dare — ^Two  Reels). 

Relc.ises  for  Week  of  Pebniarv  2. 

Marked  Men  (Harry  Carey).    Vol.  43;  P-148 
No.   17   of   The   Great   Radium   Mystery  (The 

Wheels  of  Death). 
No.   6  of   The   Lion   Man    (In   the   House  of 

Horrors). 

Ain't  Nature  Wonderful  (Lyons-Moran— One 
Reel). 

Tom's  Little  Star  (Constance  Binney  and  Otis 
Skinner — Stage  Women's  War  Relief — Two 
Reels). 

The  Great  Air  Robery  (Lieutenant  Locklear  and 
Francelia   Billington— Six   Reels).     Vol.  43; 

Hearst  News  No.  5. 
New  Screen  Magazine  No.  51. 
Universal  Current  Events  No.  5. 
The  Prospector's  Vengeance  (Mildred  Moore  and 
George  Field — Western— Two  Reels). 


VITAGRAPH 


The  Invisible  Hand  (Antonio  Moreno — 15  Epi- 
sode Serial — Every  Week). 

The  Golden  Shower  (Gladys  Leslie).  Vol.  42: 
P-1188. 

The  Tower  of  Jewels  (Corinne  Griffith).  Vol. 
43;  P-2!I5. 

The  Darkest  Hour  (Harry  T.  Morey).    Vol.  43: 

P-I.1O. 

Pegeen  (Bessie  Love),  Vol.  43;  P-464. 
The  Vengeance  of  Durand  (Alice  Jwce).  Vol. 
42;  P-362. 

Dew  Drop  Inn  (Semon  Comedy).  Vol.  42: 
P-1014. 

The  Midnight  RJde  (Gladys  Leslie). 
The  Fortune  Hunter  (Barle  Williams). 

When  a  Man  Loves  (Earle  Williams).    Vol.  43: 
P-634. 

The  Sins  of  the  Mothers  (Anita  Stewart). 
The  Midnight  Bride  (Gladys  Leslie). 
Human   Collateral    (Corinne  GrllTlth). 
The  Birth  of  a  Soul  (Harry  T.  Morey). 
Slaves  of  Pride  (Alice  Joyce).    Vol.  43;  P-636. 
The  Head  Walter  (Semon — Two  Reels). 
The  Friendly  Call  (Julia  Swayae  Oordoa). 
Taps  and  Yokels  (Big  V— Two  Parta). 
Tamps  aod  Variety  (Big  V — Two  Parts). 
Mates  and  Models  (Big  V— Two  Parts). 
Squabs  and  Squabbles  (Big  V — Two  Parts). 

BIO  V  COMEDIES. 
Buncs  and  Bunglers  (Big  V — Jamsa  Am- 
brey). 

Rubes  and  Robbers  <Blg  V — Mootaronsnr 

and  Rock). 
Switehes  and  Sweeties  (Big  V — Jams*  Au- 
_  brey). 

Throbs  and  Thrills  (Big  V — Montrom«ry 

and  Rock). 


FIRST  NATL  EXHIBITORS 


Back  to  God's  Country  (Nell  Shipman).  Vol. 
42;  P-1013. 

The  Thunderbolt  (Katherlne  MasDoaald).  Vol. 

42;  P-453. 
In  Wrong  (Jack  Plckford). 
The  Virtuous  Vamp  (Constance  Talmadgs).  Vol. 

42;  P-53e. 

Mind  the  Paint  Girl  (Anita  Stewart).    Vol.  42; 

P-B39. 

Heart  O'  the  Hills  (Mary  Pickford).    Vol.  41: 

P-868. 


782 


THE   MOVING   PICTURE  WORLD 


January  31,  1920 


Numbers  following  titles  of  pictures  indicate  pages  on  which  reviews  and  comments  appeared.  "C"  refers 
to  Comments,  and  "R"  to  Reviews.  Volume  number  is  also  shown  where  information  was  published  in  previous 
quarters. 


The  Beauty  Market  (Katherlne  MacDon- 

ald). 

In  Old  Kentucky    (Anita  Stewart).     Vol.  43; 
P-145. 

The  Greatest  Question  (D.  W.  Grifflth). 
A  Daughter  of  Two  Worlds  (Norma  Tal- 

madge),  Vol.  43;  P-463. 
The  Inferior  Sex  (Mildred  Harris  Chaplin). 
The  Turning  Point   (Katherlne  MacDon- 
ald). 

The  River's  End  (Marshall  Nellan). 

A  Day's  Pleasure  (Charles  Chaplin — Two  Reels). 

Vol.  42:  P-1009. 
A  Twilight  Baby  (Lehrman — Four  Parts).  Vol. 
43;  P-635. 


L.  J.  SELZNICK  ENTERPRISES 


SEILZNICK  PierURBB. 
Distributed  by  Select  Exohansea. 
A  Regular  Oirl  (Elsie  Janis).    Vol.  42;  P-464 
The    Couatry    Cousin    (Elaine    Hammarsteln ) 

Vol.  42;  P-536. 
Sealed    Hearts    (Eugene   O'Briea).     Vol.  42 
P-362. 

The  Olorloni  Lady  (OllTe  Tkoma*). 

Piccadilly    Jim   (Owen    Moore),  Vol.  43 
P-464. 

Out  Yonder  (Olive  Thomas).    Vol.  43;  P-IBO. 
The  Broken  Melody  (Eugene  O'Brien).    Vol.  43 
P-147. 

Sooner  or  Later  (Owen  Moore). 

Greater    Than    Fame    (Elaine    Hammerstein ) . 

Vol.  43;  P-636. 
The  Imp  (Elsie  Janis). 
Footlights  and  Shadows  (Olive  Thomas). 
His  Wife's  Money  (Eugene  O'Brien). 
The  Woman  Game  (Elaine  Hammerstein). 

SELECT  PICTURES. 
Distributed  by  Select  Bxehanges. 
The    Undercurrent    (Guy    Bmpay).     Vol.  42; 

P-536. 

raltb  of  the  Strong  (Mitchell  Lewis). 

A  Scream  in   the  Night   (Special).     Vol.  42; 
P-1192. 

Isle  of  Conquest  (Norma  Talmadge).    Vol.  42; 
P-245. 

The  Last  of  His  People  (Mitchell  Lewis).  Vol. 
42;  P-187. 

She  Loves  and  Lies  (Norma  Talmadge), 

Vol.  43;  P-469. 
Girl  of  the  Sea   (Williamson  Submarine  Pro- 
duction). 

Trilby    (Clara   Kimball  Young — Tourneur  Re- 
issue). 

NATIONAL.  FICmrHBS. 
Distributed  by  Select  Kxehanges. 
Jam. — Jast  a  Wife. 
Jan.— Blind  Youth. 

REPUBLIC  PICTURES. 
Distributed  through  Republic  Bxohangea. 
Twelve-Ten  (Marie  Doro).    Vol.  43;  P-146. 
The  Blue  Pearl  (Edith  Hallor). 
The  Amazing  Woman  (Ruth  Ollllord). 
Prisma  Pictures  (Nature  Color  PlotnrM). 
Klnograms   (News  Reel ) . 


WORLD  PICTURES 


Oct. — Arizona  Catelaw  (Edyth*  SterllBf). 

N«T.   S— Ms  and  Captain  Kidd  (Evelya  Orealar). 

Not.  10 — Tii9  Polsoa  Pen  (Jvne  Elrldge). 

Nov.  17 — You  Never  Know  Your  Luck  (Hons* 
Peters).    Vol.  42;  P-454. 


REALART  PICTURES 


STAR  PRODUCTIONS. 

Anne  of  the  Green  Gables  (Mary  Miles  Minter). 

Vol.  42;  P-455. 
Erstwhile  Susan  (Constance  BInney).    Vol.  42; 

P-854. 

The  Fear  Market  (Alice  Brady),  Vol.  43; 
P-465. 

Judy  ot  Rogue's  Harbor  (Mary  Miles  Minter). 


FEATURE  RELEASES 


AMERICAN  CINEMA  CORPORATION. 

Women  Men  Forget  (MolIU  King). 

A.  H.  FISCHBR  PRODUCTTIONf. 

The  Amazing  Lovers  (Grace  Darling). 

SOL  LESSER. 

Sky  Eye.    Vol.  43  ;  P-298. 

UNITED  ARTISTS. 
Broken  Blossoms  (Griffith). 

His  Majesty  the  American   (Fairbanks).  Tol. 

42;  P-245. 

When  the  Clouds  Roll  By  (Douglas  Fairbanks). 
Vol.  43;  P-298. 

Pollyanna   (Mary  Pickfordl.     Vol.  43;  P-6.36. 

GAYETT  COMEDIES. 

Fireman!    Save  My  Gal!  (George  Ovey). 
Ladies  Must  Dance  (George  Ovey). 
Bounced   (George  Ovey). 

A  Saphead's  Sacrifice  (Vera  Reynolds  and  Billy 
Bletcher). 

Ruined  by  Love  (George  Ovey). 

Twin  Bedlam  (Vera  Reynolds  and  Billy  Bletch- 
er). 

(One  Reel) 

Are  Floorwalkers  Fickle  T 
Cursed  by  His  Cleverness. 
His  Fatal  Bite. 

CHRISTIE  FILM  COMPANY. 
(One  Reel) 

All  Jazzed  Up. 
Twe  A.  M. 

Kidnapping  Caroline. 
Bobby's  Baby. 
Settled  Out  of  Court. 

(Two  Recta) 
Not.  a  Roman  Scandal  (Colleen  Uoore). 
Go  West,  Young  Woman  (Fay  Tlncher), 

Vol.  43;  P-470. 
Jan.  Save  Me,  Sadie  (Eddie  Barry). 

CHESTER  OUTING  PICTURES. 

(One  Reel  Each.) 
The  Fifteen  Million.    Vol.  42;  P-854. 
Considering  Posey.    Vol.  42;  P-854. 
Temple  Bells  and  Wayside  B-.lnes. 
No  Coma  in  Acoma. 
The  People  In  White. 
Editorial  Horseplay. 
The  Simple  Life. 
Mr.  Outing  Gets  a  Soup  Dream. 

EQUITY  PICTURES. 
Silk  Husbands  and  Calico  Wives  (House  Peters). 
Eyes  of  Youth  (Clara  Kimball  Young).   Vol.  43; 
P-362. 

The  Forbidden  Woman  (Clara  Kimball  Touag). 
CAPITAL  FILM  COMPANY. 
(Two  Reel*  Bach) 
Faithful  Unto  Death. 
Escaped  ConTlct. 
The  Square  Gambler. 

ADOLPH  PHILIPP  FILM  CORPORATIOII. 

(Musical  Film  ComeOie* — Tteo  Part*  Xooh) 

The  Midnight  Girl. 
Oh!  Louise! 


STATE  RIGHT  RELEASES 


Spedal  Featnrea. 

Soldiers  of  Fortune  (Dwan — Seven  Parts).  Vol. 
42;  P-454. 

The  Mystery  of  the  Yellow  Room  (Chautard — 
Six  Parts). 


ARROW  FILM  CORPORATIOIf. 
Vigilantes  (Seyea  RmU). 
"Lightning  Bryce   (Serial   Featuring  Ana  Lit- 
tle and  Jack  Hoxle).    Vol.  42;  P-3«2. 
Blazed  Trail  Productions  (Series  of  Tw*1t« 
Two-Part        North  Woo4a 
DrasM). 


The  Wolves  of  Wall  Street. 
The  Last  of  the  Open  Range. 
Vigilantes  (Seven  Reels). 

Blazed  Trail  Productions  (Series  of  Twelve  Two- 
Part  North  Woods  Dramas). 

RO.MAYNE  SUPEH-FILM  CO 
Culver  City,  Cal. 
Jan.    1.  The  Villain  Still  Pursued  Her. 
Jan.  1.5.  Shot  in  the  Kitchen. 
Feb.    1,  Underground  Romeo. 

HALL  ROCH  BOYS  COMEDIES. 

Dec.    2— The  Chicken  Hunters. 
Dec.  IC — Taming  the  West. 
Dec.  30 — The  Millionaire  Paupers. 
Jan.  13 — Wrong  Again. 
Jan.  27— Neck  and  Neck. 

BULL'S  EYE  FILM  CORPORATIOIf. 
(Tico-Retl  Comedies  Every  Tteo  Wmkl  Ttot- 
urtno  Oal«  Hmry.) 

Ham  An  

This  Way  Out. 

Legends  of  the  Wilderness. 

(Ttco  Reels  Each.) 
Billy  West  Comedte*. 
Haunted  Hearta 
A  Scented  Romance. 
Hot  Dogs. 

Blue  Blood  and  Bevo. 

Bone  Dry. 

tl.OOO  Short. 

A  Rural  Romance. 

FROHMAN  AMUSEMENT  COMPANY. 
Texas  Gulnan  Westerns. 
Mack  Swain  Comedies. 

The   Invisible    Ray    (Ruth    Clifford   and  Jack 
Sherrill— Serial). 

PIONEER  FILM  CORPORATION. 

The  Long  Arm  of  Mannister  (Henry  Walthal). 

Vol.  42:  P-245. 
Atonement  (Grace  DavlBon). 

Hidden  Code. 

Sins  ot  the  Children. 

Facts  and  FolHet  Series. 
(One  Reel  Each.) 
Baseball  and  Bloomers. 
Back  to  Nature. 
Camping  By  Proxy 
In  the  Sweet  Dry  and  Dry 
My  Kingdom  for  a  Meal 

S.  L.  K.  SERIAL  CORPORA TlOir. 
The  Fatal  Fortune  Serial. 

D.  W.  GRIFriTH. 
The  Mother  and  the  Law. 
Hearts  of  the  World. 
The  Fall  ef  Babyloa. 

TYRAD  PICTURES,  Inc. 
729  Seventh  Avenue. 
And  the  Children  Pay  (Seven  Reels). 
Your  Wife  and  Mine. 
Human  Passions. 
The  Red  Viper  (Six  Reels). 
It  Happened  in  Paris. 
Man  and  Woman. 

Johnny  Dooley  Comedies  (Two  Each  Month). 
Brind's  Educationals  (One  Every  Week). 

VltTTOR  KRMMMR. 
Relssu*  of  Chaplin  BurlMque  on  C&naoB 

(Four  Reels). 
Feb.     1 — Reissue      of     The  Chaaiplo* 

(Chaplin — Two  Reals). 
April    1 — Reissue  of  Work  (CkapUn — Tw* 

Reels). 

May      1 — Reissue  of  By  the  So*  (Chap- 
lin— One  Reel). 
March  1 — Reissue    of    Jitney  EIopaaioBt 
(Chaplin — Two  Reels). 
W.  H.  PRODUCmONS. 
The  Superman  (Six  ParU).    VoL  4t;  P-II4. 
Reissue  of  Seveo  OHto  Thomas  Trtaagie 

duationa 
Spealal  Chaplla  Kelaaaa. 

C.   P.   PRICK  &  CO.,  INC. 
The  Log  ot  U-35,  Vol.  43;  P-470.  . 

JACOB  WILK,  1476  BRO.IDWAY. 
10  Alice  Brady  Reissuea 
10  Robert  Warwick  Ressues. 

.\LGOOD  FILM  CORPOR.*TION 
The   Whirlwind    (Charles   Hutchinson — Serial). 
Vol.  43;  P-634. 


January  31,  1920  THE   MOVING   PICTURE   WORLD  783 

Better  Equipment 

CONDUCTED  BY  E.T.  KEYSER 


What  a  Correspondent  Wants  to  Know 
About  the  Erection  of  a  New  Theatre 


HERE'S  an  inquiry  that  I've  just  re- 
ceived from  a  correspondent  who 
certainly  wants  to  get  at  the  basic 
facts  of  the  exhibition  end  of  the  in- 
dustry. Any  additional  information  that 
the  readers  of  this  department  care  to 
contribute  will  be  thankfully  received 
and  printed. 

The  writer  and  several  associates  are 
Interested  in  a  project  concerning  which 
we  have  but  little  information,  and  know- 
ing that  there  are  bureaus  and  organiza- 
tions in  these  times  designed  for  the  pur- 
pose of  supplying  specific  data  upon  any 
Industry  of  consequence,  we  are  endeavor- 
ing to  get  the  information  we  need  in  this 
manner. 

To  be  brief,  we  are  concerned  with  the 
promotion  of  a  corporation  that  would 
provide  a  moving  picture  theatre  for  a 
little  city  that  will  be  adequate  in  every 
particular  and  so  far  surpass  the  two 
cheaper  houses  that  we  have  here  as  to 
discourage  competition  for  years  to  come. 

A   5,000  T»wn. 

Ours  is  a  small  town  with  a  population 
of  slightly  more  than  5,000.  It  is  a  manu- 
facturing city;  it  is  essentially  an  amuse- 
ment loving  city,  and  the  demand  for 
high  grade  pictures  is  very  great — some- 
thing that  we  do  not  have  at  present  be- 
cause we  have  no  tlrst-class  motion  picture 
house. 

Moreover,  the  town  is  destined  to  grow 
very  materially,  as  two  big  new  plants  now 
going  up  will  within  two  years'  time  add 
a  thousand  additional  workmen. 

A  group  of  business  men  are  about  to 
form  a  stock  company  to  provide  this  town 
with  a  first-class  moving  picture  house, 
provided  we  can  get  suflflclent  encourage- 
ment to  do  so,  and"* this  depends  upon  the 
information  we  can  secure.  If  you  cannot 
answer  all  the  questions  we  ask,  will  you 
kindly  answer  those  that  you  can  and  re- 
fer us  to  other  parties  whom  you  think 
may  be  able  to  give  us  additional  informa- 
tion. 

A  One  Street  ToTrn. 

(1)  This  is  a  one-street  town.  Is  it  ab- 
solutely necessary  to  have  a  theatre  of 
this  character  upon  the  main  street,  pro- 
vided a  fair  site  can  be  secured  on  a  side 
street?  How  much  premium  would  you 
be  justified  In  paying  for  a  site  upon  the 
main  street? 

Not  absolutely  necessary  but  desir- 
able. It  will  increase  your  patronage 
from  those  who  do  not  deliberately  start 
out  to  attend  your  show,  but  may  be 
tempted  by  your  display.  Premium 
value  would  depend  upon  local  realty 
conditions.  You  might  reduce  carrying 
charges  of  an  expensive  location  by 
providing  for  stores  at  front,  as  per 
plan  on  page  476  of  January  17  issue  of 
Moving  Picture  World. 

(2)  For  a  city  of  this  population  there 
would  be  occasions  requiring  a  theatre 
having  a  seating  capacity  of  one  thousand. 


Under  ordinary  conditions,  seating  capac- 
ity of  five  or  six  or  seven  hundred  would 
be  adequate  to  take  care  of  the  daily 
patrons  of  the  house.     Would  you  build 


I    Tell  Us  Your  Troubles  | 

HENEVER  any  exhibitor  or  \ 

house    manager    runs    up  | 

I  against  a  snag  in  the  mat-  | 

I  ter  of  equipment — it  choice,  use  | 

I  or  installation;  whenever  you  are  1 

I  in  doubt  as  to  just  what  you  should  | 

I  do  to  make  a  new  house  attractive  | 

I  or  improve  an  old  one — ask  the  | 

I  "Better    Equipment"    Department  | 

I  and  we  will  dig  up  the  dope  for  | 

I  you.    BUT  don't  forget  to  enclose  1 

I  a  stamped  return  envelope  with  1 

I  your  inquiry.  | 

.iiiiiiiiiiiiiiiiiiiiiiiiiiiiiitiiiiHliiuiliitiiiuiiiiliililiiiiiiiiliiMiiriiiiiiiiiiiiiiiiiiiiiiiiiiiiiiriiiiiiiiiiiiiiiiiiiiiiiniiiiT 

the  house  of  the  maximum  capacity,  or 
would  you  cut  it  down? 

Would  suggest  an  arrangement  seat- 
ing 750  on  main  floor  with  a  balcony  of 
300  seat  capacity,  cutting  off  latter  ex- 
cept when  actually  required. 

(3)  Can  you  give  any  idea  as  to  the  di- 
mensions this  building  should  be — width, 
depth,  and  height?  What  should  the  in- 
terior dimensions  of  the  theatre  itself  be? 

Depends  upon  size  and  shape  of  avail- 
able plot.  A  long  and  comparatively 
narrow  theatre  is  preferable  from  pro- 
jection standpoint.  Note  loss  of  seating 
due  to  width  of  house  on  page  476,  al- 
ready mentioned.  For  single  floor  house, 
not  less  than  24  feet  high. 

stage  for  Shows. 

(4)  The  stage  should  be  built  so  as  to 
accommodate  traveling  shows  from  time 
to  time  or  any  other  features  that  would 
require  the  ordinary  theatre  stage.  How 
much  additional  would  this  cost? 

(5)  Can  you  give  us  any  idea  of  what 
the  total  cost  of  a  building  would  be? 
What  material  would  you  recommend  that 
it  be  constructed  of? 

Depends  entirely  upon  material,  con- 
struction and  equipment  and  furnish- 
ings, whether  theatre  only  or  stores  are 
contemplated  in  connection  with  same. 
As  to  material,  this  is  a  matter  for  you, 
an  architect  and  local  conditions  to  de- 
cide. It's  not  so  much  a  question  of 
material  as  how  you  use  it. 

(6)  We  want  to  furnish  the  place  ao 
that  it  will  be  attractive  from  every 
angle,  but  we  do  not  want  to  overdo  It. 
We  want  comfortable  seats,  adequate 
illumination,  with  the  decorative  scheme 
carried  out.  Can  you  give  us  any  Idea 
of  what  furnishings  would  come  to  for  a 
house  of  this  size.  Including  seats 

It  would  be  easier  to  tell  you  how 


much  to  pay  for  a  suit  of  clothes  or  a 
motor  car.  A  mid-west  concern  recently 
appropriated  $500,000  for  a  string  of  thir- 
teen picture  houses.  In  our  issues  of 
January  24  are  plans  and  description  of 
a  house  not  much  larger  than  the  one 
that  you  contemplate,  costing  up  in  six 
figures. 

The  cheapest  theatre  chair  costs  $5, 
the  most  expensive  stock  goods  costs 
$25.  Decorations  and  lighting  systems 
vary  about  as  much.  The  real  question 
is  "How  much  do  you  want  to  spend?" 

Cost  of  Dqnlpment. 

(7)  In  the  matter  of  cost  of  equipment, 
what  does  a  first-class  machine  cost? 
What  do  first-class  films  cost?  By  these 
we  mean  the  best  films  that  are  produced 
and  the  first  releases.  What  would  an 
operator  cost? 

Professional  projection  machines  start 
at  about  $425,  but  you  will  probably  re- 
quire two  and  other  projection  room 
equipment  according  to  the  electric  ser- 
vice of  your  town.  Best  correspond  with 
the  following  concerns: 

Master  Machine  Tool  Co.,  2638  Park 
avenue,  New  York. 

Precision  Machine  Co.,  Inc.,  317  E. 
Thirty-fourth  street.  New  York. 

Nicholas  Power  Co.,  90  Gold  street. 
New  York, 

telling  them  the  size  of  your  proposed 
distance  or  throw  from  projector  to 
screen — whether  alternating  or  direct 
current  is  available  and  whether  the 
power  is  to  be  relied  upon  for  service 
at  all  times.  They  will  recommend  suit- 
able outfits  and  estimate  on  same. 

It  would  pay  you  to  come  to  New  York 
and  spend  a  couple  of  days  at  the  In- 
ternational CinemaQuipment  Center  at 
729  Seventh  avenue,  where  you  could 
inspect  samples  of  apparatus  and  theatre 
equipment  and  observe  the  working  of 
saine  in  a  well  arranged  demonstrating 
projection  room  and  theatre  as  well  as 
inspect  the  exhibits  of  accessory  manu- 
facturers from  all  ever  the  country. 
Rental  Cost  Varies. 

The  cost  of  film  rental  varies  with  the 
film  and  the  territory  in  which  it  is 
rented.  Would  suggest  that  you  read 
our  advertising  pages,  decide  upon  the 
character  of  pictures  that  you  desire 
to  show  and  then  correspond  with  their 
makers  as  to  terms. 

The  minimum  union  scale  for  projec- 
tionists in  your  territory  is  probably 
about  $30  per  week.  It  would  pay  to 
secure  the  services  of  a  good  man  and 
pay  him  more  if  necessary. 

(8)  We  are  so  situated  that  we  can  get 
vaudeville  from  a  town  of  25,000  that  is  20 
miles  distant.  Would  the  earning  capacity 
of  the  house  be  increased  any  by  putting 
vaudeville  on  for,  say,  two  or  three  nights 
a  week?  (The  house  can  run  on  Sun- 
days.) 

Stick  to  straight  pictures  so  far  as 
concerns  your  own  business.    If  a  road 


784 


THE   MOVING   PICTURE  WORLD 


January  31,  1920 


Kinarko  Carbons 

TOUR  DEALER,  OR 

CARBON  IMPORTS  CO. 

ll»-llt-114  Wnt  «Znd  8U  New  T»rk  OtJ 


Standard  Motion  Picture  Co. 

Oat  acgiiainted  tcith  our  prtcef 
ina  roo.«.f«»  for  Han*"*"?  >'<~'" 

DEVELOPING— PRINTING 
TITLES— TINTING 

AU  W»rk  Gn«r»nt««d— Serrle*  the  Btu* 

Addm*:   

IM7  M«lt«r«  ■!««•.  Chlwwo— P"*— i  Ctwtfl  M«7 

show  wants  to  use  house  on  a  rental  or 
percentage  arrangement,  let  them  have 
it  Use  your  stage  for  church  and 
school  affairs  and  amateur  dramatic  club 
events. 

Now  Paying  Fifteen  Cents. 

(9)  We  are  now  paying  15c  plus  the 
war  tax  for  moving  pictures.  Should  this 
be  reduced,  advanced,  or  remain  as  it  is. 

Fifteen  and  twenty  cents  and  tax  for 
evenings,  ten  to  fifteen  for  matinees  and 
higher  admissions  for  features  would  be 
right  for  your  town. 

(10)  In  a  town  of  this  size  and  with 
the  leading  house  and  the  leading  pictures, 
what  would  you  estimate  the  gross  earn- 
ings for  a  year  would  be?  What  would 
you  estimate  the  gross  cost  of  operation 
would  be? 

Impossible  to  estimate.  A  great  deal 
depends  upon  the  personal  equation  as 
represented  by  the  manager. 

(11)  Would  you  deem  It  advisable  to 
feature  any  other  things  in  connection 
with  a  moving  picture  theatre,  provided 
you  have  sufficient  room,  auch  as  a  Palace 
of  Sweets,  bowling  alleys  and  pool  rooms 
In  basement,  cigar  stand,  etc..  or  would 
you  recommend  that  the  theatre  remain 
dlstictively  a  thesftre? 

You  must  rely  greatly  upon  local  good 
will.  If  you  intrude  upon  the  territory 
of  confectioner,  pool  room  keeper  or  ci- 
gar man,  you  are  in  line  for  considerable 
"knockin"  at  the  hands  of  those  who  can 
give  the  knocks  wide  circulation.  You 
might  equip  the  above  and  rent  them, 
do  not  operate  them. 

Wants  Architect  Addresses. 

(12)  Is  it  possible  to  secure  stock  plans 
and  specifications  for  moving  picture 
houses?  If  not,  will  you  furnish  us  with 
the  names  of  several  architects  who  spe- 
cialize in  motion  picture  theatre  construc- 
tion? 

We  feel  that  we  ought  to  apologize  for 
Inflicting  so  many  queries  upon  you,  but 
If  there  Is  any  advantage  to  the  Industry 
in  having  new  and  high-grade  motion  pic- 
ture houses  built,  we  trust  that  you  will 
endeavor  to  give  us  all  the  information 
that  you  can. 

Write  the  architects  listed  on  next 
text  page. 

Suggestions  Not  on  the  List. 

And  now,  if  you  will  permit,  I'm  going 
to  make  a  few  suggestions  that  your 
inquiries  did  not  call  for,  but  that  will 
probably  give  you  a  better  line  on  the 
entire  subject. 

A  set  of  the  Exhibitors'  Library  will 
make  you  conversant  with  the  methods 
of  the  better  class  of  exhibitors,  enable 


Fit*  I.  10,  2S 
«nd  40  W. 
Limpi 


Color  Hoods 

Instead  of  dipped  lamps. 
Infinitely  better 
more  lasting  and 
cheaper  in  the  long  rnn. 
Made  of  natural  colored 

blown  glass. 
Do  Not  Fade  or  Wear  Oat 

Reynolds  Electric  Co. 

426  S.  Talman  Ave..  Chicago,  III. 


AMERICAN 

jFotopIaper 

(Tr>4«  Hark  B^istwad) 
Th«  Mndcsl  Marrel         Writ*  far  Catal«««« 

AMERICAN  PHOTO  PLAYEE  CX>. 
n  Wast  iith  8tra«t  Naw  Ta«k  CHy 


you  to  understand  the  problems  that 
your  projectionist  and  electrician  must 
master  and  give  you  an  idea  of  theatre 
architecture. 

The  last  two  bound  volumes  of  the 
Moving  Picture  World  and  a  subscrip- 
tion, commencing  with  the  present  year, 
will  place  before  you  the  latest  news  of 
films,  the  activities  of  exhibitors  and 
give  you  an  opportunity  to  study  plans 
and  descriptions  of  recently  erected  pic- 
ture houses  and  keep  abreast  with  the 
latest  ideas  in  house  equipment. 

After  you  have  studied  the  above  lit- 
erature you  will  be  in  a  position  to 
know  pretty  definitely  what  you  want 
in  many  cases  and  where  to  find  out  in 
the  others.  At  present,  the  chief  bar 
to  our  being  of  more  assistance  to  you 
is  that  you  cannot  tell  us,  within  rea- 
sonable limits,  what  your  requirements 
are.  You  will  KNOW  after  the  above 
course  of  reading  and  be  in  a  position 


ROMAYNE  COMEDIES 

Anions  (h«  Beat  Two-Reeleri  on  the  Harkat 

WBin  OB.  wnui 
ROMAYNE  SUPERFILM  CO^ 

LOS  ANGELES 


to  secure  definite  estimates  on  the  cost 
of  your  project. 

What  They  Cost. 

The  Exhibitors'  Library  costs,  de- 
livered   $11.5u 

Bound  volume,  July-September, 
1919,  not  delivered   1.50 

Bound  volume,  October-December, 

1919,  not  delivered   1.50 

Year's  subscription  to  Moving 
Picture  World   3.00 


$17.50 

You  will  find  the  expenditure  of  this 
sum  a  trifle  compared  with  the  money 
and  time  saving  information  that  you 
will  derive  from  the  purchase. 


What  the  Westingh 
Mercury  Rectifier 

THE  growing  recognition  of  the  fact 
that  arc  projection  satisfactory  to 
a  critical  public  can  be  secured  only 
by  the  use  of  direct  current,  has  led  to 
the  development  of  several  types  of  ap- 
paratus for  converting  alternating  cur- 
rent into  direct  current.  Prominent 
among    these    are    the  Westinghouse 


Westinghouse  Rectifier 

This  Is  the  Type  W.  L. 


ouse-Cooper  Hewitt 
Is  and  How  It  Works 

Cooper  Hewitt  mercury  rectifier  outfits. 
The  latter  accomplish  the  conversion 
function  with  a  minimum  of  attentio" 
and  in  a  most  economical  manner. 

The  mercury  rectifier  acts  as  a  switch 
opening  and  closing  alternating  paths  in 
such  a  manner  that  the  two  halves  of  the 
alternating-current  waves  are  trans- 
formed into  uni-directional  waves,  with- 
out other  loss  than  the  low  electro-mo- 
tive force  required  to  overcome  the  re.- 
sistance  of  the  bulb,  a  hermetically- 
sealed  glass  receptacle  containing  mer- 
cury, and  comprising  the  main  element 
of  the  outfit. 

These  rectifiers  are  easy  to  install  and 
require  little  space,  and  their  first  cost 
is  comparatively  low.  They  are  simple 
to  operate  and  have  no  moving  parts. 

The  regulation  is  efifected  by  means  of 
an  auto-transformer,  so  that  power  is 
not  wasted.  The  efficiency  of  operation 
is  therefore  high. 

Bulb  Only  Requires  Renewal. 

The  bulbs  of  the  Westinghouse  recti- 
fiers are  of  glass.  The  terminals  are 
sealed  in  and  the  bulb  is  charged  with 
mercury,  exhausted  and  sealed. 

In  operation  a  certain  amount  of  heat 
is  developed  and  a  portion  of  the  mer- 
cury is  evaporated  .  This  increases  the 
vapor  pressure  inside  the  bulb.  The  lat- 
ter is  made  with  a  sufficient  amount  of 
surface  to  act  as  a  condenser  for  the 
mercury  vapor,  and  this  condensation 
serves  to  maintain  a  low  operating  tem- 
perature. The  bulb  is  the  only  part  of 
the  rectifier  outfit  that  requires  renewal. 

The  Westinghouse  type  WL  projec- 
tion outfit,  which  is  the  logical  successor 
of  the  older  forms  of  this  type  of  equip- 
ment, is  a   simplified  and  inexpensive 


January  31,  1920 


THE   MOVING   PICTURE  WORLD 


785 


S.  A.  Lynch 

built  the  Arcade  Theatre, 
Jacksonville,  Fla.;  the  first  real 
theatre  in  the  South — the  first 
one  cooled  by  TYPHOONS— 

Mr.  Lynch  has  been  buying 
TYPHOONS  ever  since  and 
builds  his  theatres  around 
them. 


Write  for  Catalogue  "M" 

Typhoon  Company 

281  Lexington  Ave.,  New  York,  N.  Y. 


1044  Camp  Street 
New  Orleans,  La. 


64  West  Randolph  Street 
Chicago,  m. 


iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiuiiiiiiiiii"i>>ii>ii"i>>"^ 


786 


THE   MOVING   PICTURE  WORLD 


January  31,  1920 


SPECIAL 

ROLL 

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ftooantelF  norabered: 
enry  raU  tnimrniteml. 
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PrlM  Dnwlna;  i-OOt. 
tS.OO.  PTompt  riitp- 
ment«.   Cull  wUb  tk«  ordtc. 

the  f—^r'**     BtaA  dl*- 
gr&m  for  BcMrred  Seat  Ocm- 
POD  Ticket*,  nrlftl  or  dAted 
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and  t&i  paid. 

SPECIAL  TICKET  PRICES 

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rifteen  Thonaand    4.M 

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One  Handred  Thonaand  It.M 

Shamakta,  Pa. 


National  Ticket  Co^ 


PBRFBcnoN  nf  PRoncnoM 

Gold  King  Screen 

10  Days'  Trial 

N*.  1  Orada,  Ttci  No.  S  Grada.  Ma. 
Stratchara  Inalndad 

Try  befor*  you  buy.  Sold  by 
aM  the  le»iUnt  lupply  daalan 
Ihroucbout   the  eoiuatry. 

Factory,  ALTUS,  OKLAHOMA 


In  Answering  Advertisements,  Please  Mention 
the  MOVING  PICTURE  WORLX). 


MIRROROID 

The  Perfect  Projection  Screen 
OVER  u.M<  IN  un 

Writa  for  Hampls  and  Qaotatlona 

H.  C.  CENTER  &  CO. 

NKWBDRGH.  N.  T. 


4  K.  W.  Electric  Generating  Set. 

60  or  lie  Tolt*  for  stationary  or  portakb 
moving  picture  work  and  theatre  light- 
ing. Smooth,  steady  current,  no  flicker. 
Portable  type  with  cooling  radiator  all 
se  U -ountalned. 

Sand  for  Ballatin  No.  M 

Uniyersal  Motor  Co. 

OSHEOSH,  wise. 


How  to  Secure  Harmonious  Effects 

When  Decorating  a  Picture  Theatre 


By  E.  C.  ANDREWS 


THERE  are  many  ways  of  decorat- 
ing and  furnishing  a  moving  pic- 
house,  and  almost  everyone  has 
his  own  ideas  on  the  subject;  but  it 
requires   art  to  have  the  final  result 


harmonious  and  pleasing.  The  architec- 
tural design  is  also  an  important  fac- 
tor in  the  final  result. 

When  we  step  into  the  auditorium  we 
at  once  form  an  opinion — sub-conscious- 


mercury  arc  rectifier.  In  addition  to  the 
great  price  reduction,  there  have  been 
made  important  improvements  in  oper- 
ating characteristics  which  result  in  in- 
creased efficiency  (now  approximately 
72  per  cent)  and  a  power  factor  of  ap- 
proximately 70  per  cent. 

A  Single  Auto  Transformer. 

The  reduction  of  line  voltage  to  the 
necessary  value,  the  provision  of  a  neu- 
tral in  the  transformer,  and  the  intro- 
duction of  stabilizing  reactance  are  all 
secured  by  means  of  a  single  auto  trans- 
former, so  designed  that  when  the 
proper  line  voltage  (within  10%)  is  ap- 
plied to  the  primary,  the  secondary  de- 
livers through  the  bulb  a  steady,  stable, 
direct  current  having  the  characteristics 
best  suited  to  projection. 

Regulator  type  accessory  apparatus, 
included  as  part  of  the  outfit,  provides 
for  adaptation  to  line  voltage  slightly  off 
normal,  automatic  starting  and  protec- 
tion of  the  bulb  against  dangerous  over- 
loads. 

A  single  change  which  can  be  in- 
stantly made,  adapts  the  outfit  to  oper- 
ation of  the  arc  on  alternating  currents. 

The  cast-iron  frame  in  which  the 
whole  is  mounted  is  small  and  compact 
and  besides  offering  a  neat  appearance, 
protects  the  bulb  against  accidents. 

The  advantages  claimed  for  mercury 
rectifiers  are  that  they  contain  no  ma- 
chinery; the  cost  of  the  outfit  is  low, 
and  the  small  space  occupied  by  the  out- 
fit makes  it  easy  to  install  and  enables  it 
to  be  placed  in  a  convenient  corner. 


Picture  Theatre  Architects 

Let  them  plan  your  house. 

Colorado 


■HWJEDBROOKE- 

^rchitQct — ' 


■ DENVERo 


COLORADO  • 


DISTINCTIVE  THEATRES 


District  of  Columbia 

REGINALD  W.  GEARS 
327  Woodward  Building,  Washington,  D.  C. 

ZINK,  SPARKLIN,  GANDOLFO,  Inc. 
943  Mnnsey  Building,  Washington,  D.  C 

Michigan 

CHRISTIAN  W.  BRANDT 
1114  Kresge  Building,  Detroit,  Mich. 

Missouri 


Carl  Boiler  &  Brother 

Theatre  Architects 

BIDGI  BCILOING.  KANBAB  CTrT,  HO. 
CoDSBltanta    to   oUiar  anMtaeta 
Adrlaon  to  ownen  recantlaf  plana  aad 
apeiillaaUcoi   of   oontamplatad  thealna 


Advertising^  is  not  merely  the  purchase 
of  so  many  inches  of  space.  It  is  telling 
what  you  have  in  a  way  that  will  make 
your  patron  want  to  see  what  you  offer. 
It  is  not  ink,  hut  ideas  which  count. 


New  York 

EDWARD  BERNARD  KINSILA 
214  West  42nd  Street,  New  York 

Pennsylvania 

RITCHER-LEE  COMPANY 
32  South  17th  Street,  Philadelphia,  Pa. 


ly  perhaps.  "This  theatre  is  bare,"  "Too 
plain,"  "Too  empty,"  if  the  decorations 
are  undersized.  "Too  light,"  or  "Too 
much  sameness  of  color." 

At  the  other  extreme,  where  the  dec- 
oration is  heavy,  we  think,  "It  is  close 
in  this  theatre,"  or  it  will  induce  the  feel- 
ing that  the  whole  theatre  is  bearing 
down  on  one,  an  effect  of  massiveness. 
This  is  the  result  of  over  decoration, 
too  much  design,  or  too  much  plastic 
ornamentation. 

Make  Patrons  Feel  at  Home. 

Every  owner  strives  to  have  his  thea- 
tre decorated  in  such  a  way  as  to  give 
a  pleasing  impression,  so  that  patrons, 
feel  at  home.  Their  minds  are  then 
focused  entirely  on  the  picture. 

No  matter  who  the  person  may  be, 
how  well  educated,  or  how  ignorant, 
every  mind  immediately  forms  some 
opinion  and  whether  this  be  good  or 
bad,  depends  entirely  upon  the  judg- 
ment shown  in  selecting  the  draperies, 
color  scheme,  furnishings,  etc. 

No  hard  or  set  rule  can  be  applied  to 
the  decoration  of  theatres,  as  there  are 
many  different  types,  and  so  many  dif- 
ferent color  schemes  to  work  with.  Con- 
sequently, anything  that  is  set  forth 
here  is  done  with  the  idea  of  taking  into 
consideration  generalities,  and  anyone 
who  wishes  to  adapt  such  a  plan  must 
use  much  judgment  even  in  following 
these  ideas. 

My  honest  opinion  of  the  matter  of 
decoration  is,  that  any  theatre  owner  or 
manager,  contemplating  having  his  thea- 
tre decorated,  should  get  in  touch  with 
some  reliable  decorator  who  has  han- 
dled theatre  work  and  knows  the  game. 

It  will  probably  cost  a  trifle  more 
money,  comparatively  speaking,  but  the 
result  will  be  worth  it.  It  is  not  be- 
cause I  happen  to  be  a  decorator  that 
I  state  this.  It  is  based  on  the  theory 
that  if  you  want  a  thing  done  right,  get 
someone  who  knows  how  to  do  it. 

A  Concrete  Suggestion. 

On  page  476  of  the  January  17  issue, 
appeared  the  plan  of  a  theatre  of  the 
average  type.  I  am  suggesting  a  dec- 
orative, furnishing,  and  lighting  scheme 
for  this  type  of  theatre,  which  is  very 
effective  and  comparatively  inexpensive. 

Foyer  ceiling  in  ivory.  Walls  in 
creme,  and  dado  border  finished  in  light 
buff  color.    If  there  is  an  artist  who  is 


January  31,  1920 


THE  MOVING  PICTURE  WORLD 


787 


Nnr  Pramlar  PatMaeop*  with  4-sinpere 
BhaoaUt  mud  Wcaton  D.  C  Voltmater 


The 
New 
Premier 

Pathe- 
scope 

FUckerlMS 

"Safety  Standard  " 

Motion 
Picture 
Projector 

Will  run  the  "Safety  Standard"  narrow-^dth.  Blow- 
burning  film,  adoptsd  by  the  Society  of  Motion  Picture 
Engineers. 

Can  be  used  by  anyone,  any  lime  and  anywhere,  without 
any  danger,  fire  or  insurance  restrictions. 

Labeled  by  Underwriters,  "Enclosing  Booth  Not  Re- 
quired." 

Weighs  only  23  sounds.  Pits  in  a  small  case.  Oparatss  from 
any  light  socket.  The  wonderful  T4  lamp  (Just  perfected  for  as) 
glTes  from  3  to  4  times  the  Uliimlnatlon  formerly  obtainabl*. 
Uses  less  than  100  watts  in  lighting  12-foot  picture  at  76  fast 
Motor  drive  and  rewind  at  yarlahle  speed. 

IVa  moL-A    JPathescope  Prints  from  any  negative. 
VT  V  lllalVC    \  Pathesoope  Negatlyes  from  any  poaltiye. 

Send  for  32-Page  Convincing  Catalog 

The  Pathescope  Co.  of  America,  Inc. 

Dept.  M.W. 

Aeolian  Hall,  S5  West  42nd  Street,  New  York 

Asenoiei  and  Sarvtoa  Statitmi  in  Principal  CiUet 


EAGLE  ROCK 
 FILM  

The  Qaality  Raw  Stock 

Right  photographically. 
Will  not  go  to  pieces  in 
the  projector. 


The  Eagle  Roch 
Manafactnriiig  Company 

V«roaa,  New  Jersey 


Gundlach 

Projection  Lenses 

Can  not  be  surpassed  for  critical  definition,  flat- 
ness of  field,  brilliancy  of  image  and  illumination, 
and  we  maintain  absolute  uniformity  of  quality. 
That's  the  reason  they  are  used  in  nearly  every 
theatre  in  the  United  States  and  Canada. 


IrfS  ALU 
llNTHtl 


Gundlach-Manhattan  Optical  Co. 

808  So.  Clinton  Ave.,  Rochester,  N.Y. 


THEATRE  LIGHTING 

AUDITORIUM:  X-Ray  indirect  lighting  with  ceil- 
ing fixtures,  coves,  cornices  or  wall  boxes  pro- 
duces illumination  results  demanded  in  the  finest 
auditoriums.  The  newest  efTects  in  color  lighting 
are  satisfactorily  secured  only  with  X-Ray  indi- 
rect illumination. 

STAGE:  The  powerful  X-Ray  reflector,  with 
color  screen,  has  revolutionized  stage  lighting 
methods.  Better  color  values  and  light  control 
are  to  be  had  with  this  system;  with  reduced 
current. 

EXTERIOR:  The  theatre  front  must  be  flood- 
lighted with  X-Ray  projectors  to  show  its  beauty 
at  night.  Outline  lighting  with  studded  lamps 
is  an  expensive  way  to  hide  the  theatre  beautiful; 
flood-lighting  with  powerful  X-Ray  projectors 
an  economical  way  to  enhance  its  beauty. 

Write  for  our  booklet  on  complete  theatre 
illumination  with  X-Ray  lighting  equipment. 

National  X-Ray  Reflector  Co. 

NEW  YORK  CHICAGO  SAN  FRANaSCO 

235  West  Jackson  Boalevard 


788 


THE  MOVING  PICTURE  WORLD 


January  31,  1920 


"NEWMAN''  Brass 
Frames  and  Rails 


DO 

YOU 

KNOW 


that  00% 
Of  aU  the 
brass  frames 
used  In  the 
movlriK  pic- 
ture houses 
throughout 
the  country 
ar«  "XEW- 
MA^'^"  f 


WHY? 

Because  we  gteadlly  have  refused  to  cheapen 
or  lower  the  quality  of  our  Roods,  even  thotudi 
others  nave  souKht  to  undermine  our  prestige  hy 
underselling  with  cheapened  products.  That  is 
<Kie  of  the  reasons  why  nine  out  of  every  tea 
frames  sold  hear  the  name  "NEWMAN." 

Insist  on  that  name  and  save  money. 
You  ought  to  have  our  latest  catalogue. 

Write  us  today. 
We  manufacture  the  frames  In  various  flnlshe* 
which  do  not  requiro  polishing. 

The  Newman  Mfg.  Co. 

ESTABLISHED  1882 
717-19  Sycamore  Street,  Cincinnati,  O. 
S8  W.  Washineton  Street,  Chicago,  III. 
Canadian  Bepre«entatlve — J.  T.  Malone.  337  Bluenr 

Street,  Montreal.  Canada. 
Padflc  Coast — G.  A.  Metcalfe.  San  Prandsco.  CaL 
Frame*.  Eateli.  Grilles,  Ralli,  Signs,  Chopper*, 
Kick  Plate*,  Door  Bar*. 


GUARANTEED 

Mailing  Lists 

MOVING  PICTURE  THEATRES 

Brary  Stat*— total  Ii,300:  br  Btataa,  $4.M 

For  M. 

1,UT  fllm  czehanscs  (T-M 

SIS  manafactorer*  apd  atadloa  4.## 

tti  maehln*  aad  aappir  dealan,...  4.M 
FartlHr  Parllaalan: 

A.F.WILUAMS.166W.AdanuSUCIiiea{0 


Wr<t«  for  otw  «y-to-da*«  pHo*  IM. 

Amusement  Supply  Co. 

Lartaat  BxclaaWa  Daalars  t*  tk* 

MOTION  PICTURE  TRADB 

S00-]02  MalUra  Bide 
S  Sooth  Wabmsh  At*. 
CHICAGO.  ILLINOIS 

Daalen  IB  Mottamsk.  Maadart  aad  m—lH 

MoTliu    rutm    Umi*ttmm.    Naltaul  CMaw, 
Ulaaia  Bawa  and  Brarythlaa  for  lha  IkaaM 
WE  SELL  ON  THE  INSTALLMENT  PLAN 


MACHINES 
THEATRE  EQUIPMENT 

AND  SUPPLIES 
WRITE    FOR  CATALOa 

EREER  BROS.  OPTICAL  CO. 

ST.   LOUIS.  MO. 


National  Electric 
Ticket  Register  Co. 

SUa^aalmn  af  BaoMe  Un- 
bu  lla<»tiMa  to  Motliit  PMwa  Tka- 


waBowal 
ncKBT  Bisewm  compant 

IIM  - 
M.  Laal*. 


competent  to  paint  a  good  landscape,  I 
would  suggest  that  landscapes  be  painted 
on  canvas  and  applied  to  the  side  walls 
above  the  dado  border,  but  unless  cer- 
tain that  the  landscapes  will  be  well  ex- 
cuted  it  would  be  better  to  use  a  neat 
twelve-inch  border  for  a  frieze,  with  a 
three  or  four  inch  band  border  all 
around  the  ceiling,  about  one  foot  away 
from  the  walls. 

Auditorium  in  Grey. 

Finish  the  auditorium  in  French  grey 
or  pearl  grey  with  a  mediurn  ivory  ceil- 
ing. I  presume  that  there  will  be  a 
plaster  cornice  around  the  ceiling,  in 
order  to  break  the  wall  and  ceiling  angle. 
This  should  be  finished  in  light  ivory.  I 
would  use  a  band  border  about  twelve 
inches  wide  and  divide  the  walls  ofl  in 
panels  about  fifteen  feet  wide,  that  is, 
using  the  border  to  panel  the  walls. 

The  reason  for  panelling  is  to  break 
the  monotony  of  a  plain  flat  surface. 

The  interior  of  the  panels  should  be 
carried  out  in  tiffany  or  mottled  efifect. 
The  color  scheme  of  the  border  should 
be  bright,  not  flashy.  This  border 
would  be  appropriate  to  use  around 
the  edge  of  the  ceiling,  running  it 
about  twenty-four  or  thirty  inches 
from  the  walls.  I  would  use  flat  wall 
paint  throughout,  as  this  does  away 
with  the  shine  and  glare  of  ordinary  oil 
paint,  and  I  would  recommend  that  oil 
color  be  used  through  the  entire  thea- 
tre, as  water  color  is  not  appropriate 
or  serviceable  in  a  building  where  there 
is  much  wear  and  tear. 

Cover  Exits  with  Velour. 

Where  the  state  or  city  ordinance  does 
not  interfere  with  such  treatment,  I 
would  cover  the  exits  with  medium 
priced  velour  draperies  or  curtains.  If 
a  blue  or  green  color  predominates  in 
the  borders  used  in  decoration,  I  would 
suggest  that  blue  or  green  draperies  of 
a  medium  shade  be  used. 

If  reds  or  browns  predominate,  I 
would  suggest  some  shade  of  medium 
red  draperies.  There  should  also  be 
draperies  at  the  entrance  of  the  audi- 
torium and  whatever  color  draperies  are 
used,  the  same  should  be  used  for  a  stage 
curtain. 

The  most  attractive  and  satisfactory 
type  of  curtains  are  the  type  that  break 
in  the  middle,  drawing  to  either  side. 

Lighting:  of  Great  Importance. 

The  matter  of  lighting  is  of  great  im- 
portance, as  every  theatre  owner  well 
realizes.  One  should  choose  lighting 
fixtures  with  the  utmost  care,  and  should 
be  very  sure  of  the  result  before  going 
to  the  expense  of  installation. 

The  simplest  and  most  effective  type 
of  illumination  for  the  average  theatre, 
having  a  fairly  wide  auditorium  is  by 
semi  indirect  lighting.  When  I  say 
semi  indirect,  I  refer  to  a  fixture  having 
the  lower  part  clouded  glass.  This 
glass  can  be  had  in  almost  any  color 
to  harmonize  with  the  decorations. 

These  fixtures  may  be  wired  so  that 
only  one  or  two  bulbs  to  each  fixture 
are  turned  on  during  the  performance. 
Fixtures  of  this  type  can  be  obtained 
at  a  nominal  cost. 

It  is  my  opinion  that  fixtures  of  orna- 
mental plaster  are  the  most  attractive, 
as  one  may  have  many  designs  to  choose 
from  and  also  have  a  more  or  less  dis- 
tinctive fixture. 

If  the  owner  wishes  to  carry  out  the 
lighting  further,  indirect  wall  fixtures 
may  be  obtained  that  throw  the  light 


Make 
Your  Theatre 
Pay- 

All  Summer, 


SALESMAN 
WANTED 

TO  HANDLE 

2  Reel  Comedies 


TO  BE  RELEASED  ON 
THE  OPEN  MARKET 


Address  Box  141 

Moving  Picture  World 
516  Fifth  Avenue,  New  York  City 


"THE  BIOSCOPE" 

Th«  RepreaenUtlTc  Weekly  J*«imal 
•f  the  British  Film  ladastry 
M  w**M  latanat  la  til  «IM  hnr  v  Mil  ntaa 

orriccs: 
K.  8HAFTE8BURT  AVKNUB 
LONDON,  W.  L 
till  Imm  a>iT  ttm  *■  iwna> 
rortlca  ■akaarlfaau:  Om  pa«ad  tm  lailHasi  (OaM) 


Iran^^rfeR 


Aatomatleally  sappUet  only  loeh  Tottag*  •■ 

are  requires.  No  waste  of  enrrent  In  baUait. 

HERTNBR  ELECTRIC  CO. 
Wart  114th  Btroat.  grraUa^.  Olile 


upward  on  the  wall.  These  fixtures  may 
be  placed  either  between  panels,  or  on 
in  each  panel,  about  eight  feet  from 
the  floor. 

[Mr.  Andrews  speaks  with  authority 
and  from  experience.  He  is  of  the  fa- 
vorably known  William  G.  Andrews,  Dec- 
orative Company  of  Chicago,  which  has 
to  its  credit  the  decorative  schemes  of 
many  successful  picture  theatres. — Ed.] 


anuary  31,  1920 


THE   MOVING   PICTURE  WORLD 


789 


PERFECT  PROJECTION 

can  be  effected  by  employing  in 
your  machine  tlie 

Speer  "Directo-Hold-Ark"  Combi- 
nation for  Direct  Current 

and 

Speer  "Alterno"  Noiseless  Carbons 
for  Alternating  Current 

Make  your  own  investigation 
of  the  merits  of  SPEER  CAR- 
BONS by  purchasing  a  trial 
package  from  your  dealer  and 
trying  tliem  in  your  machine. 

"The  Carbons  With  a  Guarantee" 

Speer  Carbon  Company 

St.  Marys,  Pa. 


PRODUCERS  OF  m 

MOTION  PICTURE  FILMS  | 

COMMERCIAL  DEVELOPING 
and  PRINTING 

TeUphone  Audubon  3716 
ERBOGRAPH  CO. 

203-211  WEST  I46TH  STREET.  NEW  YORK 
LUDWie  G.  B.  ERBj^PrMldent 


STOP! 

QOK! 


LISTEN! 


Exhibitors  who  have  heeded  our  message  have 
found  that  the  AUTOMATICKET  SYSTEM  has 
helped  them  to  make  a  bigger  net  profit  from  their 
enterprises.  ||| 

The  Perfected  A  utomaticket  Register 

gives  you  a  faster  method  of  selling  tickets  and 
an  automatic  check  on  tickets  and  cash  receipts. 

Send  for  our  new  catalogue  right  now. 


AND  CASHn 


:ket 


REGISTER  Ca 


1731  Broadway  N^M^jy 

^  New  York  City 

The  advantages  of 

EASTMAN 

footage  numbered  negative  film 
will  immediately  assert  them- 
selves in  the  final  cutting  and 
assembling  of  successive  scenes. 


Identifiable  by  the  words  "Eastman"  and 
"Kodak"  in  the  film  margin 

EASTMAN  KODAK  COMPANY 
ROCHESTER,  N.  Y. 


780                                             THE  MOVING  PICTURE  WORLD  January  31,  1920 

waiaiiwiiimiiwMifflifflniiM   """■'■"■"iii"i'«WMiMiiiii«i»wiiwmiinniiiiiai^^ 


ADVERTISING  INDEX 

The 

Buyers '  Guide 


MANUFACTURERS  OF  MOVING  PICTURES 

Page 

Arrow  Film  Corp  686-87 

Equity  Pictures  Corp  Insert 

Famous  Players-Lasky  Corp  Inserts,  659-61 

Film  Booking  Offices   662 

First  National  Exhibitors  Circuit,  Inc  676-80 

Goldwyn  Pictures  Corp  Insert,  683 

Hodkinson,  W.  W,  CorpT". .  .  J  664-65 

Louis  Burston  T   666 

L.  L.  Hiller  Insert 

Metro  Picture  Corp  Insert 

Pathe  Exchange,  Inc  Insert,  675 

Pioneer  Film  Co   682 

Realart  Pictures  Corp  Insert 

Republic  Distrib.  Corp   671 

Romayne  Super  Film  Co   784 

Selznick  Pictures  Corp  667-70 

Schomer-Ross  Productions,  Inc  684-85 

Supreme  Pictures,  Inc  Insert 

United  Artists  Corp  672-73 

Universal  Film  Mfg.  Co   663 

Vitagraph  Co   681 

Louis  Burston   666 

Tower  Film  Corp   674 

CARBONS  AND  CARBON  ACCESSORIES 

Carbon  Imports  Co   784 

Speer  Carbon  Co   789 

ELECTRICAL  AND  MECHANICAL  EQUIPMENT 

Amusement  Supply  Co   788 

Automatic  T.  S.  &  C.  R.  Co   789 

Erker  Bros.  Optical  Co   788 

Hertner  Electric  Co   788 

Monsoon  Cooling  System   788 

National  Elec.  Ticket  Register  Co   788 

National  X-Ray- Reflector  Co   787 

Northwestern  Elec.  Co   79I 

Porter,  B.  F   79I 

Reynolds  Electric  Co   734 


Page 

Typhoon  Fan  Co   ^gg 

Universal  Motor  Co   786 

MANUFACTURERS  OF  mOUSTRIAL  PICTURES 

Cromlow  Film  Lab   791 

Empire  City  Film  Lab   79^ 

Erbograph  Co   789 

Palisade  Film  Lab   791 

Rc'thacker  Film  Lab   690 

Standard  M.  P.  Co   784 

LENS  MANUFACTURERS 

Gundlach  Manhattan  Optical  Co   787 

LOBBY  DISPLAYS 

Newman  Mfg.  Co   788 

MANUFACTURERS  OF  RAW  STOCK 

Eastman  Kadak  Co   789 

Eagle  Rock  Mfg.  Co   787 

MOVING  PICTURE  CAMERAS 

Bass  Camera  Co   791 

MUSIC  AND  MUSICAL  INSTRUMENTS 

.American  Photoplayer  Co   784 

PROJECTION  MACHINE  MANUFACTURERS 

Master  Machine  Tool  Co   793 

Pathescope  Co   787 

Powers,  Nicholas,  Co.,  Inc   796 

Precision  Machine  Co  794-95 

PROJECTION  SCREEN  MANUFACTURERS 

Center,  H.  C   786 

Gold  King  Screen  Co   786 

Minusa  Cine  Screen  Co   791 

THEATRICAL  ARCHITECTS 

Cprl  Boiler  &  Bro   786 

MISCELLANEOUS 

Bioscope,  The    786 

Box  141,  car*;  M.  P.  World   788 

Cinema,  The    788 

Classified  Page    792 

La  Cinematagrafia  Italiana   ,  786 

Moore,  Wm.  N   782 

M.  P.  Directory   791 

National  Ticket  Co   786 

Ritchey  Litho  Corp   668 

Williams,  A.  F  788 


■MiHHMiniHiMiiiiifliiniHngmi 


nuiunHminniiiiotiiiiiiiii 


January  31,  1920 


THE  MOVING  PICTURE  WORLD 


791 


B.  F.  P.  on  The  Great  White  Way 

PORTER  FURNISHED  AND  INSTALLED  SIMPLEX  PROJECTORS  ALL  OVER  BROADWAY.  FOR 
FULL  PARTICULARS  SEE  "SIMPLEX  FLASH"  ON  INSIDE  OF  REAR  COYER  OF  THIS  MAGAZINB. 
PORTER  PUTS  THEM  OVER  ON  BROADWAY. 

B.  F.  PORTER,  BROADWAY'S  PROJECTION  ENGINEER 

Cinemaquipment  Center,  Entire  Second  Flo  or,  729  7th  Ave.,  at  49th  St.,  New  York 


COLD  FIBRE  SCREENS 


■ 


The  crowning  triumph  of  constructive  excel- 
lence and  maximum  clear,  soft  toned  reproduc- 
tion. 


The  cardinal  essential  in 
charm  of  ideal  projection. 


attaining  the  full 


Di*tiibator«  from  Caait  to  Coaat 
Bamflet  and  Information  Upon  S»fiu»»t 

MINUSA  CINE  SCREEN  CO. 

WORLD'S  LARGEST  PRODUCERS  OF 
r—r-—,        MOVING  PICTURE  SCREENS. 

\5f^S£c£^\  Bomont  and  MoTosan    St.  Louis.  Mo.  |E>yi^^| 


AMERICA'S  FINEST 
LABORATORY 

NOW  DOING  THE  PRINTING  AND  DEVELOPING 
FOR  AMERICA'S  FOREMOST  PRODUCERS. 

NEGATIVE  DEVELOPING 

AND  SAMPLE  PRINTS  A  SPECIALTY 
H.  J.  8TRETCKMANB,  Hanarins  Director 

PALISADE  FILM  LABORATORIES 

PALISADE,  N.  J. 
OPPOSITE   I29TH  STREET 
Telephone,  Moriemere  <21-(22 


mmmmnnei 


A  Dependable  Mailing  List  Service 

S«TM  you  from  30%  to  E0%  In  postage,  etc  Reaehea  all  or 
selected  lUt  of  theatres  In  any  territory.  Includes  name  of 
exhibitor  as  well  as  the  theatre  In  addre«t.  A  list  of  pub- 
licity medlomi  desiring  motion  picture  news.  Unafnilated 
exchanges  looking  for  featurea.  Supply  honaca  that  are  prop- 
erly oharacterlced  as  such.  Producers  with  addresa  of  atudloa, 
laboratories  and  offlcei.  Information  in  adTanee  of  thaatrM 
being  or  to  b«  built. 
W74 

MOTION   PICTURE   DIRECTORY  COMPANY 

tU  Waat  4lBd  Street.  N«w  Tark  Phone:  Bryant  SIM 

Jtddrtssing  Maltigraphing   Printing   7 ypeWrltint 


UNIVERSAL  MOTION  PICTURE 
CAMERAS 
AND  BASS  SERVICE 

A  Good  BUY  From  Any  Viewpoint 

Latest  200-ft.  Universal  Regular  Model  Teaaar 
lena.   Listed  for  »430.   Bass  Price. .  ^367,00 
Latest  200-ft.  Universal  Internal  Shutter  dissolve. 

Ust.  ISlft.   Bass  Price  $467.00 

Universal   Pan.  and   Tilt   Tripod.     List,  flJ*. 

 $108.00 

Old  cameras  taken  in  exchange.  C.  O.  D.  telegraph 
orders  shipped  aame  day  received. 


Catalog  free. 


BASS  CAMERA  COMPANY 

107  NORTH  UEABBORN  STREET,  CHICAGO 


COMMERCIAL  LABORATORY  WORK 

In  all  its  branches,  receives  INDIVIDUAL  attention. 
Has  the  QUALITY  and  PUNCH  which  SELL  prinU. 

RELEASE  WORK 

Specially  equipped  for  QUANTITY  produetioa. 
Uniform  SUPERIOR  QUALITY  such  as  only 
EIXPEIRTS  with  scientific  supervision  can  prodoo*. 

SPECIALTIES 

If  yon  have  work  requiring  EXPERT  SCIENTIFIC 
knowledge,  we  are  BEST  qualified  to  do  it. 

Empire  City  Film  Lab.,  Inc. 
345  W.  40th  St.,  New  York  City 


Brraat  UST 


EM.  Eighth  and  Ninth  Area. 


"MARTIN"  CONVERTER 

FOR  REAL 
SUN-UT  PICTURES 

PEBFBCT  REEL  DISSOLVINO 
WRITE   FOR   FURTHER  INFORMATION 


NORTHWESTERN  ELECTRIC  CO. 
412  8.  Hayae  Ave.,  Ckloaoe    I0l»  Brokaw  Bldg..  New  Vatt 


In  Answering  Advertisements,  Please  Mention  the 
MOVING  PICTURE  WORLD 


"  WE  NEVER  DISAPPOINT ^  telephone  bryant 5576 

VtVWiU-L^^^    ,         220  WEST  42^°  STREET      ALLAH AL0WNE5 

^<--^>^-^  ^  /MEW  YORK  GEN.MGR. 


792 


THE   MOVING   PICTURE  WORLD 


January  31,  1920 


CLASSIFIED  ADVERTISEMENTS 


3c 


PER  WORD  FOR  SITUATIONS  WANTED 
AND  HELP  WANTED.  MINIMUM,  $0.50 


5c 


PER  WORD  FOR  ALL  COMMER- 
CIAL  ADS.    MINIMUM,  $1.00 


HELP  WANTED. 

WANTED  :  Man  to  take  charge  of  our  Comr 
munity  Building  which  includes  picture  theatre, 
bowling  alleys,  pool  room,  etc.  Apply  giving 
references  and  salary  expected  to  the  Jefferson 
Coal  Company,  Piney  Fork,  Ohio. 

SITUATIONS  WANTED. 

WANTED  :  Position  as  manager  of  first  class 
picture  theatre,  preferably  on  salary  and  per- 
centage basis.  Understands  newspaper  adver- 
tising and  can  produce  results.  Age  30 ;  five 
years'  experience ;  will  go  anywhere.  Box  114, 
Eminence,  Ky. 

EXPERT  photographer  on  stills  with  fast  out- 
fit, also  assistant  cameraman  on  motion  picture 
camera.  C.  Cosenza,  1071  Flushing  Avenue, 
Brooklyn,  N.  Y. 

YOUNG,  active,  neat  and  energetic  colored 
boy,  18  years,  with  good  personality  and  char- 
acter, with  ability  to  act,  do  anything  around 
studio,  honest  and  polite.  Address  Rogers,  58 
W.  140th  Street,  New  York  City. 

CAMERAMAN  of  ability  and  photography 
expert — occasional  scenic  art  titles  and  lettering 
— seeks  change.  Cameraman,  care  of  M.  P. 
World.  New  York  City. 

BUSINESS  OPPORTUNITIES. 

AGENCIES  WANTED  for  Bioscope  machines 
and  accessories,  carbons,  slides,  electric  generat- 
ing sets,  etc.  E.  H.  DuCasse,  merchant  and 
manufacturers'  agent.  One  of  India's  leading 
film  Importers.  Bank  references  excbansed.  19, 
Chowrlnghee,  Calcutta,  India. 

LEWIS,  New  York  State's  leading  and  oldest 
established  theatre  brokers,  has  several  large 
paying  moving  picture  theatres  to  offer.  Here 
is  one  of  our  many  bargains:  Leading  show 
house  in  a  town  of  fifteen  thousand  inhabitants, 
seating  and  standing  nearly  850.  At  a  very 
small  expense  can  be  enlarged  to  a  capacity  of 
2.4.')0.  Now  conducted  entirely  by  hired  help. 
The  receipts  for  September,  October,  November 
and  December  were  .$10,307,24,  and  the  expenses 
$13, .300.60.  Under  personal  management  you 
can  save  five  to  six  thousand  dollars  additional 
to  these  profits.  If  you  are  looking  for  a  propo- 
sition that  is  earning  better  than  $20,000  an- 
nually, here  is  your  opportunity.  Price  includ- 
ing real  estate  and  equipment  $.50,000,  $25,000 
cash  required,  or  will  sell  half  Interest.  Lewis, 
Theatre  Broker,  5.S0  Ellicott  Square,  Buffalo, 
N.  Y. 


EQUIPMENT  WANTED. 

WANTED  :  GENERATOR  A-C  to  D-C  110 
Tolts,  60  cycles,  single  phase,  must  be  nearly 
new  and  reasonable :  also  a  used  booth.  Gen- 
erator, care  of  M.  P.  World,  N.  Y.  City. 

EQUIPMENT  FOR  SALE. 

OPERA  CHAIRS  from  war  camps,  booths, 
machines  and  entire  equipments  furnished  at 
half  original  cost.  Write  your  requirements. 
J.  P.  Redlogton,  Scranton,  Pa. 

FILMS  FOR  SALE  OR  RENT. 

SIX  REELS  South  American  Scenics,  brand 
new  films,  one  reel  subjects,  also  "Shore  Acres  " 
(5  reel  feature),  with  advertising:  bargains. 
Queen  City  Feature  Film  Co.,  2212  Gilbert  Ave- 
nue, Cincinnati,  Ohio. 

FOR  SALE.— Million  Dollar  Mystery,  46  reels; 
"Girl  From  Frisco."  .50  reels;  "Socal  Pirates," 
30  reels;  "Italian  Battle  Front,"  10  reels; 
"Griflith's  Battle  of  Sexes,"  5  reels;  "Cleopatra," 
8  reels  ;  "Rip  Van  Winkle,"  5  reels  ;  also  series 
of  "Ham  and  Bud,"  "Sis  Hopkins,"  Mary  Pick- 
ford,  single  reel  specials ;  other  features  and 
comedies,  large  selection.  Guaranty  Pictures 
Co.,  145  West  45th  Street,  N.  Y.  City. 

CAMERAS  WANTED. 

WANTED  :  Bell  Howell,  Pathe  or  other  good 
make  of  camera.  Must  be  cheap  for  cash. 
Baker    0325  Gaylord   Avenue,   Cleveland.  Ohio. 

CAMERAS.  ETC.,  FOR  SALE. 

FOR  SALE. — 400  model  B  Ernemann.  2  lenses, 
carrying  case  in  good  conditon.  Must  sell  at 
once.  Baker,  i);525  Gaylord  Avenue.  Cleveland, 
Ohio. 

OUR  35TH  ANNIVERSARY  CATALOG,  chock 
full  of  season's  best  bargains — embracing  mo- 
tion picture  cameras,  etc..  Is  now  ready  for 
mailing — write  and  ask  for  one.  DAVID  STERN 
COMPANY,  "Value.  Service,  Satisfacton  since 
1885,"  1027  DAVSCO  BLDG.,  CHICAGO,  ILL. 

A  WINNING  COMBINATION,  Universal  M. 
P.  Cameras  and  De  Vry  projectors.  The  new 
Universal  with  Internal  Shutter  Dissolve  is  the 
equal  of  any  camera  made.  Do  not  be  deceived 
by  high  sounding  names.  Buy  a  Universal  for 
genuine  satisfaction.  200  ft.  model  with  In- 
ternal Dissolve  $516.00.  Bass  price  $467.00.  200 
ft.  model  without  Dissolve,  list  $430.00.  Price 


$367.00.  400  ft  model  with  Dissolve,  list  $728.00. 
Our  price  $647.(J0.  C-IK)  De  Vry,  the  standard 
of  the  world  in  portable  projectors.  $200.00. 
Slightly  used  De  Vrys  always  on  hand.  The 
latest  book,  "Behind  the  Motion  Picture  Screen," 
the  only  complete  book  on  the  subject  ever 
published,  postpaid  $3.67.  Telegraphic  and  C. 
O.  D.  orders  shipped  the  same  day  received. 
Complete  bargain  list  free.  BASS  CAMERA 
COMPANY,  Charles  Bass,  Pres.,  109  Dearboro 
St.,  Chicago,  III. 

THEATRES  WANTED. 

EXPERIENCED  manager  will  lease  or  buy, 
reasonable  terms,  theatre,  town  ten  to  twenty 
thousand  population,  must  be  bargain.  Stand 
investigation.  Prefer  southern  territory,  but 
will  consider  any  part  of  United  States.  What 
have  you  to  offer?  Address  A.  A.,  care  of  M.  P. 
World,  N.  Y.  City. 

WANTED  to  lease  or  manage  theatre  In  city 
ten  to  fifty  thousand  population ;  young,  em- 
ployed, four  years'  experience ;  know  advertising 
and  projection  thoroughly.  References.  State 
proposition  fully.  "E,"  care  of  M.  P.  World, 
N.  Y.  City. 

THEATRES  FOR  SALE. 

FOR  SALE — Moving  Picture  Theatre — best 
equipped — nearly  four  hundred  chairs — Penn- 
sylvania town,  5,000  population — no  opposition, 
big  profits — bargain.  Address  :  Theatre,  care 
of  M.  P.  World,  N.  Y.  City. 

WE  are  controlling  four  theatres  In  the  same 
town.  No  oppostion.  Big  money  making  propo- 
sition. The  reason  selling,  have  too  much  other 
business  to  look  after.  There  was  never  such 
a  money  making  proposition  offered  before.  The 
capital  required  will  be  from  $.50,000  to  $00,000 
to  put  the  deal  over.  Do  not  answer  this  ad 
unless  you  are  after  the  biggest  thing  In  this 
industry.  Address  The  Elyria  Theatres  Com- 
pany, Inc.,  Elyria.  Ohio. 

MISCELLANEOUS. 

Why  leave  it  all  to  your  architect?  When  you 
can  obtain  a  work  on  theatre  construction  that 
will  save  you  lots  of  money  by  helping  you  to 
avoid  common  errors.  "Modern  Theatre  Con- 
struction," 270  pages,  fully  illustrated,  sent 
postpaid  for  $3.00.  Chalmers  Publishing  Co., 
510  Ffth  Avenue,  N.  Y.  City. 


In  Answering  Advertisements,  Please  Mention  the  MOVING  PICTURE  WORLD 


BY   F.H.RICHAR.DSON  m 


They  Dispel  the  Darkness 

that  Threatens  Failure  in  the 

M^.^ing  Picture  Business 


[J] 


CHALMERS  PUBLISHING  COMPANY 


CHICAGO  » 

Gar'ricU  Thi-aln-  BIdic. 


LOS  ANGELES 

Wricht  A  r>llrndrr  Bl<t« 


Order  from  Nearest  Office 


January  31,  1920 


THE  MOVING  PICTURE  WORLD 


793 


AN  INVITATION  TO  THE  TRADE 

to  witness  a  practical  demonstration  of 

THE  MASTER 

OF 

PROJECTORS 

Words  alone,  though  clothed  in  the  most 
skillful  language  of  the  writer's  art,  must 
fail  when  but  a  printed,  abstract  description 
is  attempted  of  THE  MASTER  PROJECTOR. 

It  is  only  by  a  personal  inspection  of  THE 
MASTER — of  its  ingenious  exclusive  feat- 
ures— by  witnessing  its  smooth,  silent  opera- 
tion— by  observing  its  unrivaled  screen 
presentation — that  you,  too,  will  acknowl- 
edge OURS 

The  Master  of  Them  All 
A  Cordial  Invitation  Is  Extended  to  You 

to  visit  the  elegantly  equipped  Offices  and  Projection  Rooms  of 

THE  INTER-OCEAN  FILM  CO. 

(Foreign  Distributors  of  THE  MASTER) 

218  West  42nd  Street,  New  York,  near  Broadway 

(The  henrt  of  New  York's  motion  picture  interests) 

where  THE  MASTER  PROJECTOR  is  on  daily  exhibition  for  all  who  desire  to  make  first- 
hand comparisons. 

Ask  to  be  shown  to  the  Accessories  Department.  Those  in  charge  will  indeed  be  glad  to 
extend  every  courtesy  to  assure  a  thorough  examination  and  test  of  THE  MASTER. 

Let  your  judgment  prevail  in  choosing  a  projector 


MASTER  MACHINE  TOOL  COMPANY 


2638-2640  PARK  AVENUE 
Cable:  AMSTANCO 


NEW  YORK  CITY 

Phones:   Melrose  362-363 


794 


THE  MOVING  PICTURE  WORLD 


January  31,  1920 


SIMPLEX  DISTRIBUTORS 


IMPORTANT  LINKS  IN  THE  CHAIN  OF  SIMPLEX  SERVICE 


ABGUS  THEATRE  SUPPLY  DIVISION 

of  the  NORTHERN 
ARGUS  LAMP  &  APPLIANCE  CO.  OHIO 
815-23  Prospect  Ave. 
CLEVELAND,  OHIO 

 ♦  


BOSTON  MOTION  PIC- 
TURE SUPPLY  CO. 
54  Broadway 
BOSTON,  MASS. 


MASSACHUSETTS 
RHODE  ISLAND 
CONNECTICUT 


B  R  E  C  K  PHOTOPLAY 
SUPPLY  CO. 
98  Golden  Gate  Ave. 
SAN  FRANCISCO.  CAL. 


NORTHERN 

CALIFORNIA 
WESTERN  NEVADA 
OREGON 


J.  SLIPPER  &  Co. 
728  South  Olive  St. 
LOS  ANGELES,  CAL. 
Selling  Agents 


SOUTHERN 

CAUFOBNIA 

and 

ARIZONA 


DWYER  BROS.  &  CO. 

631  Walnut  St. 
CINCINNATI,  OHIO 


SOUTHERN  OHIO 
and 

KENTUCKY 


ERKER  BROS.  OPTICAL 
CO. 
608  Olive  St. 
ST.  LOUIS,  MO. 


EASTERN 

MISSOURI 
NORTHEASTERN 

ARKANSAS 


Madison 
SI.  Clair 
Monroe 


Counties 

In 
DHnols 


EXHIBITORS  SUPPLY  CO.  ILLINOIS 
845  South  Wabash  Ave.     (Eicept  Madison,  St. 
CHICAGO,  ILL.  Claire  and  Monroe 

Counties) 

 ♦  

EXHIBITORS  SUPPLY  CO. 

157  North  Illinois  St.  INDIANA 
INDIANAPOLIS,  IND. 

 ♦  

EXHIBITORS  SUPPLY  CO. 
204  Manhattan  Bldg. 
MaWAUKEE,  WIS. 

 »  

HOLLIS-SMITH-MORTON  WEST  VIRGINIA 
COMPANY  and 
1201  Liberty  Ave.  WESTERN 
PITTSBURGH,  PA.  PENNSYLVANIA 

 ♦  

LELAND  THEATRE  SUP-  MAINE 

PLY  HOUSE  NEW  HAMPSHIRE 

97  State  St.  VERMONT 
MONTPELIER,  VT. 




SOUTHEASTERN 

WISCONSIN 


LUCAS  THEATRE 
SUPPLY  CO. 
158  Marietta  St. 
ATLANTA,  GA. 


MICHIGAN  MOTION 
PICTURE  SUPPLY  CO. 
63  East  EHlzabelh  St. 

oerRorr,  mich. 


MICHIGAN 


LUCAS  THEATRE 
•PLY  CO. 
1816  Mabi  St. 
DALLAS,  TEX. 


SUP- 


TEXAS 
SOUTHERN 


N.  Carolina  Alabama 
S.  Carolina  Louisiana 
G  orgla  Tennessee 
Florida  Southern 
Mississippi  Virginia 


ARKANSAS 


ALBANY  THEATRE 
SUPPLY  CO. 
4  Clinton  Ave. 
ALBANY,  N.  Y. 
Selling  Agents 


EASTERN 

NEW  YORK 
(Except  Greater  New 
York  City) 


AUBURN  FILM  CO. 
AUBURN,  N.  Y. 
Selling  Agents 


CENTRAL 

NEW  YORK 


STATE 


BECKER  THEATRE 
SUPPLY  CO. 
184  Franklin  St. 
BUFFALO,  N.  Y. 
Selling  Agents 


WESTERN 

NEW  YORK 

STATE 


B.  P.  PORTER 
729  Seventh  Ave. 
NEW  YORK,  N.  Y. 


GREATER  NEW  YORK 
NORTHERN  NEW  JERSEY 
Dotchess 


Poll,  am 

Orange 

Suffolk 

Sullivan 

Rockland 


Counties 
in 

New  York 
Sute 


SEATTLE  STAGE  UGHT- 
ING  CO. 
21  Madison  Block 
SEATTLE,  WASH. 


WASHINGTON 
and 

OREGON 


LEWIS  M.  SWAAB 

1327  Vine  St. 
PHILADELPHIA,  PA. 


DELAWARE 
EASTERN 

PENNSYLVANIA 
SOUTHERN 

NEW  JERSEY 
EASTERN 

MARYLAND 


SW ANSON-NOLAN  THE-  WYOMING 

ATRE  EQUIPMENT  CO.  COLORADO 

1514  Welton  St.  MONTANA 

DENVER,  COLO.  NEW  MEXICO 


SWANSON-NOLAN  THE- 
ATRE EQUIPMENT  CO.  NEBRASKA 

423  South  15th  St.  SOUTHERN  IOWA 

OMAHA,  NEB. 


SWANSON-NOLAN  THfi- 
ATRE  EQUIPMENT  CO. 
132  East  Second  South  St. 
SALT  LAKE  CITY,  UTAH 


UTAH 
IDAHO 

EASTERN  NEVADA 


WEBSTER  ELECTRIC 
COMPANY 
719  9th  St.,  N.  W. 
WASHINGTON,  D.  C. 


WASHINGTON.  D-  C 
WESTERN 

MARYLAND 
NORTHERN 

VIRGINU 


YALE  THEATRE  SUP- 
PLY CO. 
201  Shcldley  Bldg. 
9th  and  Main  SU. 
KANSAS  CITY,  MO. 


WESTERN 

IMISSOURI 

KANSAS 

OKLAHOMA 

NORTHWESTERN 

ARKANSAS 


January  31,  1920 


THE   MOVING   PICTURE  WORLD 


A  TRIUMPH!! 


for  the 


DE  MARK  PAXTD 


INTERMIHENT 
MOVEMENT 

During  a  series  of  tests  con- 
ducted by  competent  and 
reputable  Motion  Picture 
Engineers  in  the  presence  of 

MR.  F.  H.  RICHARDSON 

of  the 

'MOVING  PICTURE  WORLD" 

and 

A  REPRESENTATIVE 
of  the 

"MOTION  PICTURE  NEWS" 

We  proved  to  their  entire  satisfaction 

By 

Actual  Demonstration 


that  the  Geneva  Movement,  as  used  in  the 
SIMPLEX,  provides  for  a  Longer  Period  of 
Exposure  and  a  Faster  Period  of  "Cut-Off" 
than  the  other  type  of  Intermittent  Movement 
under  test. 


We  make  this  announcement 
in  order  to  refute  the  claims 
contained  in  the  following  line 
which  appeared  in  a  competi- 
tor's advertisement  in  the  trade 
press  of  Dec.  13: — 

"We  prove  that  the  wonder- 
fully  efficient  Intermittent 
Movement  of  Power's  Camera- 
graph  puts  eighteen  per  cent, 
more  light  and  picture  on  the 
screen  than  any  other  projec- 
tor." 


THE  TRADE  IS  ENTITLED  TO  KNOW 


NOTICE! 

A  Richardson  Lens  Chart  is  now  included  with  every  Simplex  Equipment. 


ThePrECISIONMACHINE  g).TNC. 

317 East  34th:Si- NowYork 


THE   MOVING   PICTURE  WORLD 


January  31,  1920 


iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiN^ 


6B  CAMERAGRAPH 


An 

Indisputable 
Fact 

We  state  as  an  indisputable 
fact — Power's  Camera- 
graphs  made  American 
projectors  internationally 
supreme, 

American  exhibitors,  how- 
ever, have  helped  us  build 
up  this  splendid  reputation 
and  the  great  expansion  of 
our  export  departmen  t  will 
not  tempt  us  to  develop  the 
foreign  field  at  the  expense 
of  the  home  market. 


NICHOLAS  POWER  COMPANY 


INCORRORATEID 


EDWARD    E:.^RI_,  Presidemt 

NiNBTY  Gold  St.  New  York,  N  Y 


iiiiiiiiniiiiiiHiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiuiii^   iiiiiii  iiiiiinaiiiiiiiii  II  iiiniiiiiiiiiiiiniiiiiiiiiiii 


01.43.  No.  6 

Hi 


F£,BFcUARY  7. 1920      Pric«  15  Cents 


imimpicnm 


Founded 

by 


J.P.Chalmers 
in  1907 


HOPE  :rHAMPTON 
A  MODERN  SALOME 


Scenario  andviveciLOiz 

i7yLE0NCE  PEI^RET 


Produced  by  J^ope  iHamfyton 
^Productions       <=^  ^nc. 


istrthuiors 


PUBLISDED  EVERT  FRIDAY  BT 

CHALMILRS  PUBLISHING  COMPANY.  516  FIFTH  AVENUE.  NEW  YORK 

SulMerlption  Price:   United  States  and  Its  Possessions,  Mexico  and  Cuba,  $3  a  year;  Canada,  $3.50  a  year;  Forel(n  CountrlM  (poatpald). 
14  a  year.  Entered  as  second  class  matter  June  17,  1908,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  Act  of  Uarch  S,  UTS. 

Copyright,  1919,  by  the  CJialmers  Publishing  Company. 


THE   MOVING   PICTURE  WORLD 


February  7,  1920 


TO  A  HUNGRY  MAN  A  GOLD  BRICK  IS  A  MIGHTY  POOR  SUB= 
STITUTE  FOR  A  LOAF  OF  BREAD,  BUT  AN  EXHIBITOR  HAS 
NO  SUBSTITUTE  AT   ALL  FOR  A  RITCHEY  POSTER! 


EVERY  exhibitor  has  to  sell  a  certain  number  of 
tickets  before  his  bare  expenses  are  met.    It  is 
"lipon  the  surplus  that  his  prosperity  depends. 

Because  that  surplus  may  be  a  very  small  per  cent^  of  his  entire 
receipts  he  cannot  afford  to  overlook  any  detail  that  will  increase  it. 
The  additional  tickets  that  RITCHEY  posters  sell  are  pure  profit 
for  him;  is  it  any  wonder  he  demands  them  and  considers  any 
other  kind  as  the  merest  substitute  ? 

The  exhibitor  wants  results, — results  that  can  only  be  obtained 
through  the  co-ordinated  efforts  of  the  keenest  poster  experts  in 
the  world.  In  other  words  he  wants  the  kind  of  poster  that  can 
only  be  made  by  the  RITCHEY  LITHO.  CORP. 

The  RITCHEY  poster  does  get  results!  The  present  attitude  of 
the  exhibitor  more  than  bears  out  this  statement.  His  demand  is 
ever  growing  more  insistent  for  motion  picture  posters  bearing  the 
RITCHEY  trademark. 


THE     RITCHEY     LITHO.  CORP. 

406  WEST  THIRTY-FIRST  STREET,  NEW  YORK 

TELEPHONE,  CHELSEA  8388 


THOMAS  H  TNCE 

presents 

DOllGIAS\i|AcLEAN 
ORIS  IVIay 


WHATS  YOUR  . 
HUSBAND^ 

DOING?"  '■ 


aramounl0rtcmf!z 


A  Thomas  H.  Ince  Production 
By  George  V.  Hobart 

Good  Morning, 
Judge ! 

YOU  and  the  public  acted  as 
judge  of  Douglas  MacLean 
and  Doris  May  in  their  first  pic- 
ture, "23'/2  Hours  Leave."  The 
verdict  you  know.  It  was  double 
confinement  to  as  many  pictures 
of  the  same  sort  as  could  be  made. 

Well  here's  the  first  one  "of 
the  same  sort" — the  same  sort  of 
youthfulness,  the  same  sort  of  fun, 
the  same  sort  of  love,  the  same 
sort  of  plotful,  pepful  story  only 
better. 

Those  who  missed  their  first 
one  will  never  miss  their  second! 

Those  who  saw  their  first  one 
will  never  miss  their  second! 

So  let  'em  know  you  have  'em  ! 


.  J^:  FAMOUS  PLAYERS -LASKy  CMtPORATlON  t/^'  ' 
'^^r^S  — 


February  7,  1920 


THE   MOVING   PICTURE  WORLD 


799 


Telling 
Thirty 
million 
people 


about 


i ( nnHIS  motion  picture  will  thrill]  millions 
of  people  as  entertainment  but  it  will  do 
more — it  will  show  you  that  Love  of  Country  is 
not  simply  a  duty  hut  the  deepest  root  of  personal 
happiness,  lifting  you  above  your  own  weak- 
nesses, charging  you  with  a  strange  new  purpose 
in  life.'' 

That's  the  message  the  advertisement  shown 
here  will  bring  to  over  30,000,000  souls  in  these 
United  States, — lovers  of  dramatic  entertain- 
ment, teachers,  A.  E.  F.  men,  scholars,  doctors, 
lawyers,  ministers,  professors,  boys  and  girls, 
fathers  and  mothers  and  good  Americans,  all. 


THE  greatest  motion  picture  of  its  kind 
ever  seen.  "The  Copperhead",  had  just 
been   made  by   Paramount  when  the 
above  Resolution  was  passed. 

"The  Copperhead"  is  a  faithful  screen  re 
production  of  Augustus  Thomas'  greatest  stage 
play.  Lionel  Barrymore's  matchless  acting  in  the 
title  role  can  now  be  seen  by  the  entire  cjjuntry 
To  sec  "The  Copperhead"  is  to  be  born 
again  as  an  Amaicdn. 

This  moticn  picture  will  thrill  millions  of 
people  as  entertainment,  but  it  will  do  more — 
it  will  show  you  that  Love  of  Country  is  not 


simpi/  a  duty  but  the  deepest  root  of  personal 
happiness,  lifting  you  above  your  own  weak* 
ncsscs,  charging  vbu  wltFi  a  strange  new  pur- 
pose in  life. 

"The  Copperhead"  shows  why  Paramount 
is  supreme  You  arc  entertained — but  there's 
something  more. 


ADOLPH  ZUKOB.  preseots 


Copperhead 

WITH  LIONEL  BARRYMORE 


*  -L\SliY  CORPOkWION 


'dill, 


y '*J^ Qaramounljirtcraft Cpicture  * . 


Secretary  Franklin  Lane  said  recently: 

"I  wish  that  igzo  may  be  a  Lincoln  year,  a  Lincoln 
year  in  which  our  people  zvill  learn  to  look  at  things 
through  Lincoln's  eyes — those  kind,  wise,  steadfast, 
honest  eyes — in  zvhich  there  ivas  neither  malice  nor  envy, 
but  a  great  sympathy  in  a  noble  common  sense.  Why 
can't  we  make  this  igzo  a  Lincoln  year?" 

It  is  a  Lincoln  year.  The  greatest  success  on 
the  New  York  stage  today  is  the  play 
"Abraham  Lincoln."  And  beginning  now — 
just  before  Lincoln's  birthday,  the  greatest 
success  on  the  motion  picture  screen  will  be 
"The  Copperhead"  whose  dramatic  power,  sub- 
lime appeal  and  inspired  acting  have  never 
been  equalled  in  motion  pictures. 


And  the  30,000,000  readers  of  these 

Saturday  Evening  Post 

Collier's 

Literary  Digest 

American  Legion 

Atlantic  Monthly 

Century 

Everybody's 

Harper's 

Hearst's 

Home  Sector 


magazines — readers  of  that  advertisement — are 

Metropolitan 
Munsey's 

National  Geographic 
Outlook 

Review  of  Reviews 
Scribner's 
World's  Work 
American  Education 
American  School 
American  School  Board  Journal 


prospective  patrons  for  you : 

Educational  Foundations 
Journal  of  Education 
Kindergarten  &  First  Grade 
Normal  Instructor  &  Primary  Plans 
Ohio  Teacher 
Popular  Educator 
Primary  Education 
Progressive  Teacher 
School  Century 
School  News 


jd  C/>aramount:^rtcraftCpidure 


AdoipJ:!  ZuJkor 
presents  a 

George 

Fitzmaurice 

production 

t)N  WITH 
the  DANCE" 

WITH 

MAE  MURRAY 
anc^DAVID  POWELL 

Don't  Blame  New  Torkf 

SAID    one:    "New  York!    To  me  it 
typifies  misery,  tragedy  and  sin  where 
all  that  is  beautiful  withers  and  dies!" 

Said  the  other:  "Nothing  fine  or^beauti- 
ful  ever  dies  I  Don't  blame  New  York  ! 
It's  not  her  fault!  It's  the  fault  of  those 
of  us  too  weak  to  fight  the  brave  fight 
the  city  inspires.  Don't  blame  New 
York !  She  gives  each  of  us  our  opportun- 
ity to  make  what  we  can  of  it.  If  we're 
strong  and  good,  the  good  in  us  will  win. 
If  the  bad  is  strongest,  God  help  us  !" 

The  city  !  Where  Broadway  and  Hester 
Street  and  Fifth  Avenue  and  the  Bowery 
and  Herald  Square  and  Harlem  and 
Riverside  Drive  and  Avenue  A  all  meet- 
— the  vital,  flashing,  magnificent,  merci- 
less city — New  York ! 

Stripped  of  its  masks,  its  innermost 
secrets  of  Ufe  laid  bare  in  a  tale  embel- 
lished in  luxury  and  made  human  as  the 
beat  of  the  simplest  heart. 

That's  "On  with  the  Dance!" 

^  Scenario  ij,  OUI'DA  BERGERE 

Jounaed  on  a  play  of  the  same  name  by  Michael  Morton 


ParamouiTt-ArbtLckle  Cbmedv 

^  JOSEPH  M.  SCHENCK presents 

FATTY  ARBUCKLE 


IN 


THE  GARAGE 

It  catches  on  like  a  house  afire! 


"p\'ERY  New  York  daily  spoke  of 
"The  Garage"  as  one  of  the  fun- 
niest pictures  ever  filmed,  when  it 
played  four  Broadway  theatres  last 
week. 

The  trade  papers  weren't  far  behind. 
They  agree  like  this  : 

"No  picture  bearing  the  Arbiickle  brand 
has  ever  packed  more  laughs  into  two  reels  of 
films." — Moving  Picture  World. 


"Should  prove  welcome  to  every  exhibitor."' 
— Exhibitors  Trade  Reviezv. 

"A  fast  moving  comedy  that  will  be  liked." 
— Variety. 

"Roused  the  spectators  to  loud  and  em- 
phatic appreciation." — Motion  Picture  Neivs. 

"More  laughs  than  any  other  effort  of  his 
for  weeks." — Dramatic  Mirror. 

Exhibitors  who  have  played  it  are 
enthusiastic  in  their  reports. 


And  the  public  will  laugh  for  weeks! 


Written  and  directed 
by  Fatty  Arbuckle 


Produced  by  Comique 
Film  Corporation 


JESSE  LXASKY 

presents 


Robert 


in 

THE  TREE  OF 
KNOWLEDGE 

Q>arantountj^rtcraft 
Q>icture 

A  Tale  of  Life's 
Forbidden  Fruit 

from  the  play  by 

R.  C.  Carton 

directed  by 

William  DeMille 
scenario  by 

Margaret  Turnbull 

withi 

WANDA  HAWLEY 
KATHLYN  WILLIAMS 
IRVING  CUMMINGS 
TOM  FORMAN 
THEODORE  KOSLOFF 
WINTER  HALL 
CLARENCE  GELDART 
YVONNE  GARDELLE 

A  Great  Picture 
with  a 
Great  Cast! 

An  old  legend  says  that  the 
tempter  in  Eden  ivas  not  a 
serpent  but  a  beautiful  wo- 
man, Lillith,  the  demon 
wife  of  Adam  before  Eve 
was  created. 

EMMIOUS  PLAYERS-IASKYCORPORAnON 

C*AA01A>1  OISTOiSUTORS  fAMOuS  LASlCV  ri\M  ttOVICt  CtQ    MlAOQUAflTCBS  TQAOHTQ 


No  Matter  Wha^ 
They  Say 

I'^HE  Tree  of  Knowledge"  is  a  Paramount- 
Artcraft  sample  of  what  a  motion  pic- 
ture intelligently  directed  by  a  man  like 
Willliam  DeMille  and  crystallized  from  a  good 
scenario  by  Margaret  TurnbuU  can  do  toward 
helping  one  forget  some  film  phantasms  of  the 
past." — N.  Y.  Sun. 

"  Margaret  Turnbull  has  made  a  very  intelli- 
gent scenario  of  R.  C.  Carton's  melodrama 
'  The  Tree  of  Knowledge  '  and  William  DeMille 
has  contributed  high  class  direction.  The  Par- 
isian and  English  locations  were  carefully  se- 
lected and  there  is  a  fine  adherence  to  atmos- 
pheric detail.  The  whole  presentation  breathes 
class." — Variety. 

"  The  play  offered  Paramount-Artcraft  an 
excellent  opportunity  for  a  strong  drama  with 
keen  humnn  appeal.  It  is  ably  adapted  and 
well  presented." — Exhibitor  Herald. 

"  In  many  respects  a  remarkable  photoplay. 
Mr.  Warwick  a  handsome  and  histrionically 
' — Evening  Mail. 

"  Makes  an  excellent  feature 
picture." — N.  Y.  Herald. 

"  All  these  values  and  the  ap- 
preciation shown  by  a  crowded 
house  at  the  Rialto  sum  up  in 
ranking  'The  Tree  of  Knowledge' 
as  a  product  generally  and  gen- 
erously good." — Moving  Picture 
World. 

"  The  film  is  thoroughly  en- 
joyable. " — N.  Y.  Evening  Post. 

"  Proves  interesting  alike  for 
the  story  and  the  well-known 
cast.  The  story  handled  from 
an  angle  that  holds  attention." — 
N.  Y.  American. 

"The  story  is  nicely  developed 
and  the  acting  is  of  the  very 
highest  type.  " — Motion  Picture 
News. 

That's  what  the  critics  say  in  New  York. 

But  here's  the  real  point  : 
"The  Tree  of  Knowledge"  is  a  good  pic- 
ture that  will  please  your  audiences  im- 
mensely, attract  big  business  and  make 
money  for  you. 

No  matter  what  the  New  York  critics  say! 


FAMOUS  PLAYERS -lASRY  CORPORATION] 

'     *I>««l«U0ai»wJMSSLIA5KTl^.*-^ttCUBDlMluZi>™ar^rtrW  ( 


THOMAS  H.INCE  ^^bsz^ts 

DOUGLASAA^LEAN 
ORIS  y^VAY  - 

Mary  s  Ankle 

jiCf>aramoui\tji}rtcraltQ>icture 


FAMOUS  PLAYF  RS  ■  LASKY  CORPORATION 


February  7,  1920  THE   MOVING   PICTURE   WORLD  807 

It's  unusual  nowadays  to  find  a 
firm  giving  better  goods  and  im- 
proved service  without  extra  cost, 
and  it's  just  as  unusual  to  find  a; 
News  Service  adding  an  extra 
feature  without  raising  the  price. 
One  reason  why  the  Big  Three 

has  a  greater  circulation 
than  any  two  of  its  competitors  is 
because  of  the  unusualness  of  a 
Service  which  has  many  times  ad- 
ded extraordinary  features  to  its 
news  reels  (released  through  Uni- 
versal) without  added  charge. 


International  News  ) 
Universal  Current  Events  ^ 
Hearst  News  ) 


PRE3ENT-S 


E>\RLE  WILLIAMS 

THE  FORTUNE  HUNTER"^  ■ 


FROM    THE     CEl-eBRATEO    PLAY  BY 

WINCHELL  SMITH 


GraKam.  BaKer       Ibnv  Temss 


This  is  a  reproduction  of  the  24  Sheet  on    "THE  FORTUNE  HUNTER' 


A  Play  for  Head  and  Heart 


^THE  FORTUNE  HUNTER"  is  both  beverage  and  tonic.  While  it  pleases 
The  palate  as  rare  entertainment  it  will  inspire  the  soul  with  a  new  birth  of  optimism. 
Those  who  see  it  will  smack  their  lips  and  grit  their  teeth.  It  is  a  picture  that 
carries  a  strong  message  of  hope.  It  is  a  story  made  of  man-skin,  written  from  the 
'jnkwell  of  reality;  two  fistfulls  of  life  pulled  out  of  the  mass. 

1  hat  universal  regret  among  the  younger  generation  of  theatregoers,  who  missed 
:seeing"THE  FORTUNE  HUNTER"  during  its  memorable  and  record-breaking 
stage  career,  shall  be  banished.  No  longer  need  they  be  envious  of  their  elders. 
^or  these  latter  it  will  be  a  past  treat  revived.  What  it  was  as  a  stage  play  and  a 
iiovel  it  is  even  greater  as  a  photoplay.  Graham  Baker,  who  wrote  the  screen 
.version,  has  brought  out  all  of  ttie  author's  subtleties  and  EARLE  WILLIAMS 
has  maae  the  hero  an  excellent  object  lesson  for  all  young  men.  TOM  TERRISS 
directed  it  and  the  total  result  ot  all  this  effort  has  been  a  special  production  that 
i^  naturally  bigger  and  better  than  the  stage  play  could  have  been. 


a 


What  It  Did  and  Will  Do 


A  Stage  Success  at  the  Gaiety  Theatre  on  Broadway  for  forty;'nine 
weeks. 

A  Novel  that  always  was  a  "best  seller'*  and  always  will  be  as. long 
as  people  read. 

To  satisfy  the  clamor  after  it  took  Broadway  by  storm,  road  shows 
played  it  in  every  city  of  20,000  and  upwards. 

Its  author,  Winchell  Smith,  has  never  been  guilty  of  anything  but 
success,  witness:  "TURN  TO  THE  RIGHT"  and  the  latest  breaker 
of  records— "LIGHTNIN"'. 

Now,  made  into  a  delightful  special  photoplay  production,  it  will 
gather  a  new  harvest  of  popularity;  a  new  and  greater  glory  for 
itself  and  sow  its  logic  and  laughs  broadcast  once  again. 


Making 
^ood  all  the  wag! 

"\ou  tuij  capacitij  houses 
when  ijou  boolo 

DOUGLAS 

FAIRBANKS' 

newest  picture 

"WEN  THE  CLOUDS 
ROLL  BY  " 


 "  (I'om 

Exhibitors' Own  BcK-Office 
Dcpoits 

publkhed  in  flie  Mofion  Picture  ffewj 
January  31, 1920 


United  Arfefe  GorpGrdtion 

MAPy  PICKTORD 
CHARLIE  CHAPLIN 
DOUGLA*?  FAIRBANKS 
D.V.  GRIFFITH 


Pfiofo^'aphed  by  Charles  Qostiei: 


"Nothing  quite  so  delicate  has  ever  been  done.  It  stands  a 
production  with  which  no  comparisons  can  be  made,  the  supreme 
effort  -of  a  true  artist." 

— Motion  Picture  News. 

"Must  be  ranked  as  a  gem  and  entitled  to  a  place  of  honor 
among  the  classics  of  the  screen." 

— Mooing  Picture  World. 

"Mary  Pickford  rises  to  a  new  high  level  in  'Pollyanna';  it  is  a 
photoplay  that  will  live  while  memory  lasts." 

— Exhibitors  Trade  Reoieu). 

"In  the  annals  of  filmdom,  'Pollyanna'  will  doubtless  go 
down  as  the  big  picture  of  1920." 

— Exhibitors  Herald. 


-MEl  I 


""^="1  produced 


NOW  BEIN,G 

STATE 


G ENTLEMEN,  here'*  the  Serial  Box  Office  winner  anprema, 
handed  to  you  on  a  silver  platten  Here'*  the  brand  new 
serial,  produced  by  the  same  man,  Joseph  A.  Golden,  whose 
sensational  serial  success,  "The  Great  Gamble,"  has  been  and  still 
is  the  talk  of  the  trade.  Here's  "THE  WHIRLWIND,"  the  new 
serial  sensation,  with  the  ^eatest  stunt  Star  in  the  business, 
CHARLES  HUTCHISON,  whose  name  and  fame  are  popular  with 
millions.  Here's  the  serial  that's  now  being  STATE-RIGHTED 
and  that  promises  more  profit,  dollar  for  dollar,  than  any  serial  on 
the  world's  market. 


lEORIC  INSTALMENTS  JAMPACKfj) 


SOLD  ON 

RIGHTS 

r¥  ERE'S  the  serial,  jampacked  with  new  stuff,  new  thrills,  new 
[  ^  sensations,  fifteen  smashing  episodes,  one  faster  and  bigger 
than  the  other,  with  complete  and  elaborate  exploitation, 
dvertising  and  publicity  READY  PREPARED  FOR  YOU  IN 
,D VANCE  in  a  wonderful  campaign  book.  Here's  the  serial  that's 
oing  to  top  'em  all  for  profits  to  STATE  RIGHTS  BUYERS  and  Exhibitors. 
VIRE  FOR  TERRITORY,  PRICES,  TERMS,  etc,  and  DO  IT  NOW— TODAY! 
erritory  alloted  in  order  of  receipt.  YOU  CAN'T  AFFORD  TO  WASTE  ONE 
INGLE  MINUTE.   ACT  NOW! 

ILLGOOD  PICTURES  CORPORATION 


.  ALPERSTEIN,  Gen>  Mgr 


815  Longacre  Building,  New  Yori<  City 


E.  S.  MANHEIIMER,  Foreign  Sales  Rep. 


A  REEL  T)F  REAL  LAUGHS  : 

EVERY  WEEK  WIT-H 


leading  exchanges. 


SAN  FRANCISCO 

Beerless  Film  Service,. 

100  Golden  Gate  Ave. 

No.  Cal..  Nevada. 
LOS  ANGELES 

Peerless  Film  Service, 

802  S.  Olive  St. 

So.   Cal.,  Arizona. 
SEATTLE 

Greater  Features  Co., 

2020  Third  Ave.  ,  j  ,  „ 

Washington,  Oregon,  Montana,  Idabo. 
CHICAGO 

Celebrated  Players  Film  Corp., 
■  207  S.  Wabash. 

Illinois.    Indiana,   Eastern  Iowa. 
MINNEAPOLIS 

Supreme  System,  Inc., 

606  Film  Exchange  Bldg. 

No.    Wisconsin,    Minnesota,    N.  ano 
S.  Dakota. 
KANSAS  CITY 

Crescent  Film  Co. , 

315  Gloyd  Bldg. 
Kansas.   West  Missouri. 

MILWAUKEE 

Mid-West  Distributing  Co., 

Southern  Wisconsin. 
NEW  YOKK 

First  National  Exchange,  Inc., 

509  Fifth  Ave. 

New   York,    Northern   New  Jersey. 
BUFFALO  ,  ^  ^ 

First  National  Exchange,  Inc. 

145  Franklin  St. 

Northern  New  York. 
CLEVELAND 

Standard  Film  Service  Co., 

316  Sloan  Bldg. 
Northern  Ohio. 

DETKOIT 

Standard  Film  Service  Co., 

Joseph  .Mack  Bldg. 

Michigan. 
CINCINNATI 

Standard  Film  Service  Co., 

Film  Exchange  Bldg. 

Southern  Ohio  and  Kentucky. 
ST.  LOUIS 

Standard  Film  Corp., 

8317  Olive  St. 

Missouri. 
BOSTON 

American  Feature  Film  Co., 

GO  Church  St. 

Massachusetts.    Maine.    New  Hamp- 
shire and  Vermont. 
NEW  HAVEN 

American  Feature  Film  Co., 

126  Meadow  St. 

Connecticut  and  Rhode  Island. 
ATLANTA 

£.  and  H.  Film  Distributing  Co., 

Moore  Bldg. 

N.   and   S.   Carolina.   Georgia.  .Ala- 
bama,   Tennessee  and  Florida. 
PITTSBUHGH 

Quality  Film  Co.,  Inc., 
414  Ferry  St. 

W.  Pennsylvania  and  W.  Virginia. 
PHILADELPHIA 

Electric  Theatre  Supply  Co. 
13  and  Vine. 

E.  Pennsylvania  and  S.  New  Jer.sey. 
OMAHA 

f .  A,  F.  Enterprises,  Inc. 
214  S.  14th  St. 
Kebraska  and  Iowa. 


BILUf  BLETCHER 
VERA  REYNPLUS 


ARE  BUILT  FOR^ 


FAST  rUNj^  FARCE 

^  ^^^je^  Gm&dU^  i^oi  GowER  St.  Los  Angeles 


II 


If  \\\\s  \wo  reeler  does  not  make 
your  crowd  laugh,  nol-hing  will" 
says  Wids 


HAROLD 

LLOYP 


IN  THE  SPECIAI.  A 

$100,000.00 

TWO  REEL  COMEDIES  Vj^ 


^'Certainly  these  comedies  are  unusually  good. 
Lloyd  is  excellent  in  each  of  them.  Rarely  are 
comedies  presented  with  the  elaborateness  of 
these  productions.  They  merit  a  good  run." 
Wid's,  in  a  review  of  "His  Royal  Slyness"  the 
third  of  the  best  two  reel  comedies  made. 
Ask  your  nearest  Pathe  Elxchange  to  screen 
for  you  "His  Royal  Slyness." 


house -choking  aiiraction 


ft 


BEST  KNOWN  MAN  I N 

THE  WORLD,  m  ^He 

Million  Dollar 
Pathe'  Serial 

II4RED£VIL 


I 


JACK 


II 


•I 


Positively  unprecedent 
ed  in  its  business-draw- 
ing pover 


OOOOOOOOOO  o 


RELEASED  FEB.  15 


^^^^  Distributors  ^^^^ 


diz zigm^^fs  magnitude- 


Distributors 


So  cerlain  an  allraclion  lhal 
ft  would  drawbiisiness  in 
The  middle  of  a  desert 


•   •  • 


Distributors 


\ 


The  man  for  whom  every  sporting  page  in  the 
world  is  a  press  agent,  in  the 

Million  Dollar 
Pathe'  Serial 

"1I4IIEDEVIL  JACK  " 

Miles  of  publicity;  a  name  that's  on  everyone's  lips;  a 
sensationally  satisfying  story;  perfect  production,  and  Pathe 
serial  experience  make  this  serial  the  most  amazing  box-office 
proposition  that  has  ever  been  presented  to  the  exhibitor. 

OVER  A  THOUSAND  UNSOLICITED  BOOKINGS 
WITHIN  EIGHT  DAYS  OF  THE  FIRST  AN- 
NOUNCEMENT.  GET  IN  TOUCH  WITH  THE 
NEAREST  PATHE  EXCHANGE  QUICK  ! 

RELEASED  FEB.  15 


c>Ke 


PIiarmiRg  Mrs  fhase 


with  John  Cumberland 

from  the  "After  Thirty"  story  by 

Julian  Street 
A  Drew  Comedy 

The  name  of  Mrs.  Drew  is  associated 
everywhere  with  productions  of  the 
highest  class,—  comedies  of  a  dis- 
tinctly superior  sort,  delicate,  light 
and  human.   Exhibitors  will  find 

"The  Charming  Mrs.  Chase" 
delightful,  and  eminently  suited  to 

the  finest  kind  of  clientele. 
Two  parts. 


Q/,i 


(?)Fhfhe'(?) 

Viiy  Distributors  \ity 


Alwaijs  travelling 
on  high"  saijs  the 
Motion  Picture 


News  of  the 


ROLIN  COMEDIES 


II 


WITH 


SNUB"  I^OLL^KID 


"  It  was  only  a  question  of  fime  before  Pollard  would 
shine  hy  himself.  He  is  too  capable  a  fun-maker  ±o  un  - 
load  bis  comicalities  for  the  benefit  of  anyone  Lut  bim 
self. .  He  bas  a  style  of  bis  own.  .He  bas  bis  own  keen  sense 
of  bumor.  .Tbey  can  imif  af  e  bis  make-up  bui*  nof  bis 
style."  Mo±ion  JPicture  Nevrs 

PRODUCED    BY    HAL  ROACH 

Ols^E  ONX^  KEEL  OOiyCEUY  HVEHTV  WEE 


February  7,  1920 


THE  MOVING  PICTURE  WORLD 


815 


MARGUERITE  De  U  MOTTE 


Benjamin  B.Hampton 

fyresents 


TheSAGEBRUSHER 


With  an  all-star  cast: 

ROY  STEWART 
MARGUERITE  De  La  MOTTE 
NOAH  BEERY 
BETTY  BRICE 
ARTHUR  MORRISON 
GORDON  RUSSELL 


The  photoplay  oF  the  novel  by 

EMERSON  HOUGH 

Directed  by  EDWARD  SLOMAN 

tJ  Denjamm  B.  Hampton  -  Great  Juthors  Production 


riiis  production  is  being  booked  on 
sight  by  all  of  the  big  first  run 
theatres  that  booked  and  played 
"The  Westerners"  and  "Desert  Gold" 
to  capacity  business.  It  has  all  the 
added  prestige  that  goes  with  the 
Benjamin  B.  Hampton  name  as  spon- 
soring only  big,  successful  pictures. 


"The  Sagebrusher"  is  another  of  those 
genuinely  sincere  screenings  of  power- 
ful novels  under  tiie  personal  supervis- 
ion of  the  author  of  the  story.  Trade 
press  and  exhibitor  critics  are  unan- 
imously enthusiastic  in  their  praise  of 
what  the  Motion  Picture  News  calls  "a 
wonderful  picture  from  every  an^Ie.  " 


i 


W.W.  HODKINSON  CORPORmON 

527  Fiflh  Avenue.  New  YorkGty 
DirtributUxg  through  PfiTRt  Change,  Incorporated 
Foreign  Dismbutor.J  Frank  DrcKkJiss.Inc.729-79» Av«. 


V 


816 


THE  MOVING  PICTURE  WORLD 


February  7,  1920 


Arthur  P.  Beck. 

presents 

LEAH 

BAIRD 


The  Picture  Girl  Beautiful 
in 

aPITOL 

From  the  notabk  stage  success  by 

AUGUSTUS  THOMAS 

Directed  by  George  Irving 


The  story  of  a  woman  who  staked  her 
honor  and  her  all  to  advance  and  pro- 
tect the  man  she  married.  The  work 
of  a  powerful  American  playwright 
— tense,  full-of-action;  dramatically 
and  pictorially  fine.  Sought  at  once 
for  engagements  in  the  best  theatres 
and  approved  after  being  played. 

W.  HODKINSON  CORPORATION 

527  Fi/lh  Avenue.  Sev  YorkCty 
Dirtributtng through  VfilUt  lschang<f.  Incorporated 
Foni^n  Di<tribulor.J  Frank.  DrockJ iss.  Inc. 729-7e  Ave. 


February  7,  1920 


THE   MOVING   PICTURE  WORLD 


817 


BECAUSE  -  "we  never  recollect  seeing 
Leah  Baird  do  anything  better  than  her 
strong  role  in  'The  Capitol',"  says  The 
Motion  Picture  News. 

BECAUSE — "the  story  is  an  engrossing 
one;  logically  told  in  action  and  will 
prove  a  money  attraction,"  says  Exhibitors 
Herald, 


BECAUSE — "Leah  Baird  plays  two  widely 
different  roles  with  brilliancy  and  fans  will 
like  the  picture's  thrills,"  says  Exhibitors 
Trade  Review. 

BECAUSE— "The  Capitol"  had  a  splen- 
didly  profitable  full  week's  engagement  to 
heavy  patronage  at  my  Strand,"  says  Tom 
Moore,  the  big  Washington  exhibitor. 


BECAUSE — "the  popular  appeal  of  this  BECAUSE — "the  climax  of  this  picture 
subject  will  draw  crowds  if  advertised  prop-  will  thrill  all  classes  of  screen  fans,"  says 
erly,"  says  Wid's.  Moving  Picture  World. 

W.  HODKINSON  CORPOMON 

527  Fi/lh  Avenue.  New  York. Qty 
Distributing  through  WTHE  Ixchangejncarpcrated 
Foreign  Distributor.  J  Frank  DrockJiss.Inc.7W-7!sAse. 


Has  jbroAen  every 


%eMfstery 


Ithe 


9^  ^YeJiaw^^am 


an 

Emile  Chautard 

Production 

JPresented  hy 
Mayflower  Photoplay  Corporation 

%alart  Pictures  Corporation 

469  FifthAwJIewYorlc 


i 


box-office  recordy 


t 

SYMBOL 

Blud 

NUa 

NL 

fhree  symbols 
ck  (number  of 
;ssag9.  Oihsr- 
idicatedbytha 
ter  tha  check. 

WESTER  UNION 

AM 

NCWCOMB  CARUTON.  PREStOCNT  GEORGE  W.  E.  ATKINS,  first  vice-president 


i  >r 

m 
wi 


AT  CIRAND  CENTRAL  TERMINAL  MAIN  CONCOURSE,  N.  Y. 

1920  JAN  19  AM  ^  25 
TOLEDO  0  18 

J  S  WOODY 

GENL  MGR  REAL ART  PICTURES  CORPN 

FIFTH  AVE  NYC 

WE  ARE  PLEASED  TO  SAY  THAT  COLONIAL  THEATRE  TODAY  BROKE  EVERY 
BOX  OFFICE  RECORD  OPENING  MYSTERY  YELLOW  ROOM  HAVE  PUT  ON  NEW 
STUNT  OF  STOPPING  PICTURE  JUST  BEFORE  END  AND  DEFYING  AUDI- 
ENCE TO  GUESS  WHO  IS  GUILTY  ONE  RESULTS  ARE  SO  GRATIFYING 
THAT  I  AM  SENDING  THIS  THE  FIRST  WIRE  OF  ITS  KIND  I  HAVE  EVER 
SENT  A  DISTRIBUTING  FIRM  IN  FACT  THE  FIRST  STATEMENT  OF  BUSI- 
NESS DONE  AT  THIS  HOUSE  I  HAVE  EVER  PERMITTED  TO  GO  OUT 

HORWITS 

COLONIAL  THEATRE 


REALAUT  PICTURES  CORPORATION 

469  Fifth  Ave.  New  York 

_ 


820 


THE   MOVING   PICTURE  WORLD 


February  7,  1920 


I,xKibi4:or^  wKo  Wave  irx^tallec^ 

y/xe  ROBEPyT-MORTON 
juc)ge        Supremacy  -froTrv-tKe 

I  Art  ana 


%e  American  Photo  Played  Co. 

NEWVORIC  CITY  CHICAGO  ,  ILL  SAN  FRANCISCO  CAL- 


DEN  VlirON'r  GDCATCfT 

rEBIAL  \VITH-> 

NEVA  CCDDED 


NOW  BOOKING! 

HAVE  THE  OPENING  EPISODES 
Of  This  Weird  and  Fascinating  Story  Screened  for  You 

Immediately 

The 

SCREAMING  SHADOW 

IS  BY  FAR  THE  MOST  EXTRAORDINARY  SERIAL 
IN  WHICH 

BEN  WILSON  and  NEVA  GERBER 

HAVE  APPEARED  IN  THEIR  LONG 
AND  SUCCESSFUL  SERIAL  CAREERS 


/EE  TWir  TEDIAL 
AND  LEADN  TO 
LIVE  PODEVER! 

"THir  MAN  HOLDr  THE 
5ECRET  TO  ETERNAI 
yOUTH!" 


FOUNDED  UPON 
THE  J-ClbNTIPiC 
DirCOVEpy  THAT 
THErUBrTITUTION 

OF 

MONI^EX  GLANW 

PPOLONSr  HUMAN  LIFE 


Foreign  Rights  controlled  by 
APOLLO   TRADING  CORPORATION 


^/  UALLMAP^  DICTUDC9  l9f 

Ifir  CODDODATION  IB 


822 

n 


THE  MOVING  PICTURE  WORLD 


February  7,  J^>20 


Blm  BoeWn^  Office  (\9ml^ 


OPEN  LETTERS  TO  AMERICAN 
PRODUCERS— II. 

EXPLOITING  FILMS  IN 
GREAT  BRITAIN 


<I9»)l«' 


There  are  three  ways  of  exploiting  a  Fea- 
ture— the  haphazard,  trusting  to  chance  and 
casual  advice — the  empirical — trusting  to  the 
old  ruts  and  accumulated  experience — and 
there  is  the  scientific  way! 

"The  Great  Filmway"  combine  both  of  the 
latter  methods.  A  central  London  organiza- 
tion directed  by  live  men,  quick  to  detect  the 
pulse  of  public  taste,  of  sage  film  experience 
and  whose  reputation  is  such  that  they  have 

achieved  the  last   

word  in  effective  ex- 
ploitation o  f  first- 
class  Productions, 
they  stand  at  the  top 
rank  of  British  rent- 
ing organizations. 

Their  methods,  too, 
ensure  the  highest 
British  prestige  for 
every  American  Pro- 
duction they  handle. 

A  glance  at  the 
records  achieved  in 
Great  Britain  by  fam- 
ous American  pro- 
ductions entrusted  to 
"The  Great  Film- 
way "  will  provide 
ample  proof  of  their 
claims. 

Their  system  of  or- 
ganization can  be 
summarized  briefly: 

Nine  Branches 
linking  up  the  most 
profit-bearing  terri- 
tories are  operated 


linlc*  up 
Brit'ikin'r 


from  the  Central  Organization  in  the  hub  of 
London. 

Each  Branch  is  a  replica  of  the  Central  Or- 
ganization and  is  fully  equipped  with  Travelers, 
Private  Theatre,  Despatch  Department,  Tele- 
phone Exchange,  etc. 

The  Sales  Department  operating  from  the 
Central  Offices,  links  up  and  quickens  the  ac- 
tivities of  The  Great  Filmway's  Representatives 
in  every  Territory  of  the  United  Kingdom. 

Its  Publicity  De- 
partment, under  the 
guidance  of  a  noted 
Newspaperman  se- 
cures Publicity  for 
F.  B.  O.  features 
that  is  second  to 
none. 

The  American 
Producer  who  wants 
to  build  up  his  busi- 
ness with  Britain  on 
the  "rock  founda- 
tion" policy,  will  be 
interested  in  "The 
Great  Filmway's" 
system. 

Our  financial 
standing  is'such  that 
we  are  prepared  to 
pay  cash  on  sight  for 
any  Productions  we 
handle. 

Write  —  or  better 
still  cable — us,  and 
we  will  be  happy  to 
provide  you  with 
some  solid  satisfying 
facts  about  The 
Great  Filmway's 
system. 


the  chaitv  of  Great 
Picture  Thaa.trev. 


FilmBcjDkin^QEioes  (1919)D^ 

22  ,\Soho\ScparerLoiKion  Wandat 

rr.an  »^  iBocM  ac  UKDOi 

Governing  Director  SIR  EDWARD  HULTON,  BART. 

Managing  Directors  ARTHUR  &  ALBERT  CXOZENBERG 


I 


SAMUEL 


PRESENTS 


L  GOLDWTN 

MABEL  NORMAND 
PINTO 

WRITTEN  AND  DIRECTED  BY  VICTOR  SCHERTZINGER  J 

GOLDWYN  PICTVRES  CORPORATION 


SAMUEL  GOLDWTN 


P  R  E  S  F,  N  T  S  5 


PAULINE  FREDERICK 

THE  PALISER  CASE 


BY    EDGAR.  SAL.TUS 


DIRECTEE)    B'Y    WILL.IAM  PARKE 


GOLDWYN  PICTVRES  CORPORATION 

SAMVEL  OOLDWYN  PKliOat 


0 


n  Duds,  Tom  Moore 
has  a  new  sort  ofrolc" 
a  young  Ainerican.just 
out  of  uniform,  keen  for 
anything  that  promises 
a  right  or  a  fortune.  He 
gets  them  both  in  a  pic- 
ture that  piles  thrill 
upon  thrill,  building'  up 
the  most  sense-tingling 
stoi-y  that  ever  bore  the 
Goldwyn  nnprmt 


n 


SAMUEL  GOLDWTN 


PRE SE  NTS 


JOM  MOORE 

D  u"  D 


BY  HENRV  C.  ROWLAND 

DIRECTED    BY      TOTVI     MILL.  S 


GOLDWYN  PICTVRES  CORPORATION 

SAMVXL  OOLDWYN  Pniuiffi 


EUINE  MMMERSTEIN 

^  ir\  S- Jcn|  Kaufmans  „ 

GREATER  IBM  MME 

Scenoxio    tn^  Ko-theiitie  t?-e^<dL 

Diiection  - Alcm  Ci05la.iid 


OWIN  MOORE 

♦ein  Le^i3  Allen  XiTOWiie3,f 

SOONERorIATER 

Diiection -"Vesle-Lj  Viu(^(^les 


EUGENE  OBRIEN 

in 

"taS  WIFE'S  MONEY" 

xmm  wa  production 


ELSIE  JAN  IS 


in. 


THE  IMP 

Eyii  Jctnis  cxtici  i^dmiajajd  Goxdciua.^ 

DnecJ:ioiL-"  Ilobeit  Ellis 

Mqde  by  Selznick 
Distributed  by  Select 


^        inDiadleL)  Km^9 

FooniGnTS,, 

AND  SHADOWS 

Dii'Gcfion-  lolmVNoblG 

ScGMaiio    )otf    C  Cecil  Smitk 

M€lde  htf  Sel2iiick        Distributed  by  Select 


February  7,  1920 


THE  MOVING  PICTURE  WORLD 


825 


Q&Q  Initial 
Amoiicanization 
Pioducfion 


P  lAND  OF  OPPORTUNITY 


Atwo  reel  super-teatuie  that  embodies 
the  spii'it  of  Ijnooh-the  spiiit  of Aneiica. 

d  MLPH  INCH 
PRODUCTION 

with  Ml.  Ince  as  tincohi 

Producedjoi  thGAmGiicajiization  Ganmitfee 

HonFiankliti  K.I,ati9    Qiaintian 

Lewis  J.  Selznick  Distiibution 

Adolph  Zukor.  Production 

Uany  Qandall  Exhibition 

Maj.  Kapioiid¥Pullinatt...Muiiicipal  Coopeialion 
Wiiliatn  ABiadi^...  ex-officio 


Disfiibufed  btj  Select 
Distributed  bv}  Republic 


826 


THE   MOVING   PICTURE  WORLD 


February  7,  1920 


Is  .  : 


(  NATIONAL  ICTD  pictures  ) 


wmMw 


ADAPTED  FROM  THE 
PLAY  BY  EUGENE  WALTER 

Direction-Howard  Hiclcmaii 

Scenario  bq  Katfierine  Peed 


MAnONAL  PICTURE  THEATRES 

Lewis  J.  Selznick 

President 


Inc. 


Made  bq  National 
Distributed  bi|  Select 


828 


THE  MOVING  PICTURE  WORLD 


February  7,  1920 


(republic  |if3j  pictures) 


WILLIAMSON'S 

GREATEST 

ACHIEVEMENT 


PRObUCED  UNDER  THE  PERSONAL 
SUPERVISION  OF  J.E.WILLIAM  SON  - 


REPUBLIC  DISTRIBUTING  CORPOKATION 


LEWIS  J,  SELZNICK.  Advisory  Director  BRITON  N.  BUSCH.  President 
Executive  Offices,  130  W.  46th  St.  Exchange!  Everywhere 


i   


February  7,  19?0 


THE  MOVING  PICTURE  WORLD 


829 


"Girl  of  the  Sea" 

WILLIAMSON'S  SUBMARINE 
TRIUMPH  IS  REAOy  FOR  BOOKING 


REPUBLIC  DISTRIBUTING  CORPOKATION 

LEWIS  J.  SELZNICK,  Advisory  Director     BRITON  N.  BUSCH,  President 

Executive  Offices,  130  W.  46lh  St.  Exchanges  Everywhere 


830 


THE   MOVING   PICTURE  WORLD 


February  7,  1920 


EXTRAORDINARY 
ANNOUNCEMENT 

NOW  READY  EXCLUSIVE  MOTION  PICTURES 

OF 

THE  WORLD'S  CHAMPIONSHIP 
WRESTLING  MATCH 

JOE  STECHER 

vs. 

EARL  CADDOCK 

AT  MADISON  SQUARE  GARDEN, 
JANUARY  30,  1920 
For  Purse  of  $40,000 


For  State  Rights  and  Direct 
Bookings  Apply  Immediately 

PIONEER  FILM  CORPORATION 

130  Wes^t  46th  Street     -     -     -     New  York  City 


She  said  she  was  his  wif^e  hvfit- 
he  Rne-w  no-fhina  aboui-  i't] 


A  mmHH  PRODUCTION 


mmmBii  by  proxy 


iirii%  SYLVIA  BREAMER  and  ROBERT  CORDON 


drama  spilling  over  "wi^li  power  ful 
siiua'fionStproduced  infauliless  man- 
ner, and  certain  -to  engage  "flie  undivided 

aifen-fion  of  ^our  au£ences  

Pi'oduced  and  direci'ed 
J.  Siuarf  Black-fon 

^  PatheT^ 

"^J^  Distributors  v:L'V 


PRODUCTIQM 


Other 


Adapted  from 
the  book  bx* 
AndiewSoutar. 
Directed  byo 
El  - 


A  WONDERFUL 
STORY  BROUGHT 
TO  INA" 
WC  '-WAY 

:)tm  [<-  ^'""^ 
fromthen^,  3U- 
dienceswill  still 
betal  /sweet 
Blanc...  Sweet  in 
one  of  literatures 
qreatest  classics. 


presents 


LANCHE 
SWEET/; 


in 


Fighting  Cressy 


Br  SRBr  Nartb^ 


February  7,  1920 


THE  MOVING  PICTURE  WORLD 


WILLIAM  lOX  PRESENTS 


On  a  par  wit. 

WINGS  or  THE 
MOHNING 

U^IVIS  OP 
THE  NIGHT" 

LAST  or  TEE 
PUANES 


pHeartStrin^ 


Written  l?y,,, 
Henry  Albert  Phillips 


Directed 
J'Gorctori  Edwards 


c3!  bl^  sacrifice  oj  brother  for  sister 

with  a  background  of  VC\SC 
the  most  intense  drama  * 


ENTERTAINMENTS 


February  7,  1920 


THE  MOVING  PICTURE  WORLD 


'833 


J 


WILLIAM  FOX  presents 

m  the  new  TtUx  thriLUr 

€yclone 

Qyi  tale  of  the  Canadian 
ISI^rthwest  Mounted 
Tolice  " 


ENTERTAINMENTS 


834 


THE  MOVING  PICTURE  WORLD 


February  7,  1920 


WILLIAM  FOX  "^"^ 
J^resents 

WILLI 

3y  Harold  Titus 

Directed,  by 
Emmet'J-Fiynn 

FOX 

ENTERTAINMENTS 


RUSSELL 


Ln 


SHODmYA 
FIRE 


February  7,  1920 


THE   MOVING   PICTURE  WORLD 


WILLIAM  RUSSELL 
in  SHOD  WITH  FIRE 

porti'ays  with  vi^or, bril- 
liance and  slcill  a  fine 
Story  with  an  appeal  rarely 
to  he  found  on  the  screen  * 

C]t  IS  coTdiaiiy  recommencLccL 
as  a  success  production  for 
the  best  theatres 


ENTERTAINMENTS 


836 


THE   MOVING   PICTURE  WORLD 


February  7,  1920 


WILLIAM  rOX 

presents 


P  Mlss  ' 

SHIRLEY  MAOTN 

in  the  sweetest  circus  story  ever  told 

,HER  ELEPHANT 

\>f  A  VT         By  Tearl  Mes  Beit  , 
jyX-rVX^  DLYected  by  Scott  Dunlap 

I  ox 


ENTEKTAINMENTS 


February  7,  1920 


THE   MOVING   PICTURE  WORLD 


837 


ER  ELEPHANT  MAN 

she  is  described  as  99  pounds 
of  pep,  personality  and  prettiness 

^t's  a  circus  production  that 
will  sweep  the  world  * 

FOX 

ENTERTAINMENTS 


838 


THE  MOVING  PICTURE  WORLD 


February  7,  1920 


WILLIAM 
FOX 
hresenks 


Clemenceaus 


OWN  DRAMA 

THE  STRONGEST 


HE  TIGEF^  OF  PRANCE 

IS  the  most  advertised  man  in  the 

world  today-  Every  daily  news- 
paper in  America  has  published 
his  name  almost  daily -for  four 
years  --His  importance  is  known  in 
every  Kome-His  greatness  is  hack 
.  I  .  oi  this  wonderful  story  of  the  hasic 
l'^     passions  of  human  life- 

nack  ii.^lean  up  wttk  / 

FOX  ENTERTAINMENTS 


9. 


February  7,  1920  THE   MOVING    PICTURE  WORLD 


840 


THE   MOVING   PICTURE  WORLD 


iFebruary  7,  1920 


PLAYERS  in 

Alta  Allen 
Harry  Booker 
Laum  La  V^rnie 
Dorothy  Lee 
Alice  Davenpoit 
Gleii  Cavender 
Ed  Kennedy 
Tom  Kennedy 


Chester  Conklin  Travis  Vale 


Blanche  Payson 
Bert  Gillespie 
Slim  Summei'ville 
Jack  Coopei 
Ethel  Teare 
Rosa  Gore 
Hyman  Binensky 
Bobby  Dunn 


Prank  Beal 

fi±  Blythestone 
^  St  ^  Clair 
Erank  Griffin 
Vin  Moore 
Roy  del  Ruth 
Eddie  Cline 


and  ike  beaut  if %i  Sunshine  ^irLs 


FOX 

ENTERTAINMENTS 


February  7,  1920 


THE   MOVING   PICTURE  WORLD 


841 


Either  You 

or  Your  Competitor 

will  soon  own  a 

FIRST  NATIONAL  FRANCHISE 

Competing  exhibitors  in  the  same 
town  cannot  both  own  Franchises. 

Our  New  Franchise  Holders  Will  Benefit  by 
Existing  Contracts  for 


2  James  Oliver  Curwood  Productions 
8  Marshall  Neilan  Productions 
6  Charles  Ray  Productions 

with  option  on  6  more 

16  Norma  Talmadge  Productions 
12  Constance  Talmadge  Productions 
6  Anita  Stewart  Productions 


12  Katherine  MacDonald  Productions 
6  Mildred  Harris  Chaplin  Productions 

zvith  option  on  6  more 

2  King  Vidor  Productions 

■with  option  on  6  more 

12  Henry  Lehrman  Comedies 

and 

4  more  Charlie  Chaplin  Comedies 
2  more  D.  W.  GrifTith  Productions 


Write  Today  for  Our  Booklet 

''A  Franchise  To  Independence'' 


Exhibitors'  Defense  Committee,  care  First  National  Exhibitors'  Circuit,  Inc.,  6  West  48th  Street, 

New  York,  N.  Y. 


"Yoa  will  never  oe  a  laay,    saia  me  socieiy  man.    Ana  even  as  Kre* 
she  replied,  "I  care  nat.  so  I  win  the  man  I  want.*' 


Uer  feminine  instinct  warned  this  unsophisticated  gir}  to  beware  of 
the  anioved  male,  but  before  she  realized  it  she  was 
strug^pling'  in  his  grrasp. 


Taken  from  the  story, 
'The  Shining  Band,"  ^ 
by  the  famous  author 

Robert  W. 
Chambers 

Presented  by 
B.  A.  ROLFE 


Directed  by 
B.  A.  ROLFE  and  CHESTER  DeVONDE 

Produced  by 
A.  H.  FISCHER  FEATURES,  Inc. 


A  "First  National" 


Attraction 


The  prophet  of  the  Shining  Band  foaght  to  shear  her  beantlfal 
treeses,  that  ahe  might  be  ugly  in  the  sight  of  man,  for  his 
creed  said  that  love  is  a  sin. 


'1 


A  Drama  of 
Feminine  WUes 


There  waa  death  in  the  clutch  of  the  hermit,  for  he  reeornixed  in 
the  rider  the  man  who  had  wreclced  his  home,  bat  an 
iron  shod  hoof  linoclced  him  sensoless. 


Full  of  Dramatic 
Punches  and  Gripping 
Heart  Interest 


Bather  than  see  her  in  the  arms  of  another,  the  prophet  determined 
that  she  should  die.  and  raised  his  rifle  to 
fire  on  the  lovers. 


It  Will  Thrill 
Any  Audience 


When  his  elititerinfr  eyes  caught  sight  of  the  hidden  treasure,  the 
prophet's  heart  was  filled  with  greed,  as  he  tried  to 
wrest  it  from  her. 


844 


THE  MOVING  PICTURE  WORLD 


February  7,  1920 


THE  RIV 


JAMES 
CUR 


2  5,000,000  PERSONS 
WILL  BE  LOOKING 
FOR  THIS  PICTURE 

The  story  ran  in  Good  Housekeeping  with  a 
circulation  of  700,000. 

Full-page  advertisements,  followed  by  half  and 
quarter  pages,  ran  in  17  of  the  largest  news- 
papers, with  a  combined  circulation  of  more 
than  5,000,000. 

Advertised  in  Good  Housekeeping,  Cosmopoli- 
tan, Harper's  Bazaar,  Hearst's  Magazine  and 
Red  Book,  with  a  combined  circulation  of 
4,500,000. 

Six  hundred  smaller  dailies  circularized.  Sixty 
thousand  copies  of  the  book  already  sold.  A 
total  reading  public  of  25,000,000  persons 
reached.  ^<-rr*> 


Febrtiary  7,  192C 


THE  MOVING  PICTURE  WORLD 


e45 


E 

ER  S  E 

OLIVER 
WOOD 


A  Thrilling  New  Tale  of 
Love  and  Adventure  in 
God's  Country. 

Scenario  by  MARION  FAffiFAX 

Photographed  by  HENRY  CRONJAGER  and 
SAM  LANDERS 

Art  Director,  BEN  CARRE 

Electrical  Effects  by  HOWARD  EWBMG 


A  "First  National" 


Attraction 


Ji 

AND  ^ 

KEITH 
HEARING 
HER  VOICE 
KNEW  THAT 
LOVE  VOULD 
HEAL  HIS 
WOUNDS 


Mabol  lioi^mand! 


■ilm  Coif 

N»wireiv|&Ciir 


Piiilii 


THE  WATCHWORD  Ol^ 

WHeRE  THE  5Af  ETY  OI^ 

Family  and  \ai;uabi£5 

VmSt  BE  ENTRUSTED  to 
UNKNOWN  StTXVAHtS. 

9 

Ahrealhless  mystery,hearL 
stirring  romance  and  human^ 
appeaJ. 


AB^ORBINd  DRAMATIC  ^PEClAI/ 
FEATURE  OE  TiMEi/Y  INTEREST. 


PIAY  WHIdH  STARTLED 
Nt;WY01IKDVRIN<^  1^5" 
RUN  At  TH^PBINCKJj 


Director  of 


acre 


dEl 


ame 


// 


St 


arnng 


EMILY  STtVENS 

l^BRAHAM  S.  SCHOMER'S  name  on  a  motion  picture  is  a  seal  of 
A-\  quality,  and  a  mark  of  distinction,  precisely  as  the  name  of  Sterling  is  on 
silver.  It  is  a  guarantee  of  box  office  power,  based  on  Mr.  Schomer's 
former  successes  in  both  legitimate  stage  and  photo  dramatic  fields.  Thou- 
sands of  exhibitors  have  applauded  Mr.  Schomer's  great  photo  drama — 
"RULING  PASSIONS."  also  "The  Inner  Man,"  "The  Yellow  Pass- 
port" and  "TODAY."  in  "The  Sacred  Flame"  says  Mr.  Schomer.  I 
have  brought  to  play  those  dramatic  values  that  guarantee  capacity  and 
that  stamp  this  production  as  one  of  the  biggest  Independent  releases  in 
years,  thus  Independent  exchanges  and  State  Rights  buyers  have  a  golden 
opportunity  on 

STATE  RIGHTS 

for  "The  Sacred  Flame."  Extraordinary  line  of  advertising  and  publicity  prepared  in  elaborate 
form  in  a  wonderful  campaign  book,  that  simplifies  the  handling  of'THE  SACRED  FLAIVlE"and  that 
guarantees  sure  fire  success.  With  brilliant  EMILY  STEVENS  and  superb  cast,  "The  Sacred 
Flame"  stands  out  as  one  of  the  BIGGEST  Independent  productions  in  years.  For  complete  in- 
formation as  to  territory  sold,  territory  open,  prices,  terms,  and  other  details,  communicate  by 
letter,  wire,  or  in  person  with 

Schomer  -  Ross  Productions,  Inc. 

126  WEST  46TH  STREET,  NEW  YORK 


E.  S.  MANHEIMER,  General  Manatrer 


A.  EGAN  COBB,  State  Rights  Sales  Manager 


852 


THE   MOVING   PICTURE  WORLD 


February  7,  1920 


February  7,  1920 


THE  MOVING  PICTURE  WORLD 


853 


I 


854 


THE  MOVING  PICTURE  WORLD 


February  7,  1920 


packed  houses! 


MARGARITA 
FISHER 


"The  Tiger  Lily" 

"Trixie  from 

Broadway" 

"Charge  It  to  Me" 

"Put  Up  Your 

Hands" 

"The  Mantle  of 

Charity" 
"Molly  of  the  Follies" 
"Fair  Enough" 

"Money  Isn't 

Everything" 


'Yvonne  from  Paris" 
'The  Amazing 

Impostor" 
'A  Bachelor's  Wife" 
'Wives  and 

Other  Wives" 
'The  Intrusion  of 

Isabel" 
'Rosemary  Climbs 

the  Heights" 
'The  Eyes  of 

Julia  Deep" 


Ask  for  Special  Booking  Proposition  ! 


'This  Hero  Stuff" 
*A  Sporting  Chance" 
'Some  Liar" 
Brass  Buttons" 
'Where  the  West  Begins" 
'When  a  Man  Rides  Alone" 
All  the  World  to  Nothing" 
'Hobbs  in  a  Hurry" 

Produced  by 

AMERICAN  FILM 
COMPANY,  Inc. 

SAMUEL  8.  HUTCHINSON,  Pre.. 
6227-6235  Broadway,  Chicago,  ill. 

Diatrlbnted  by 

PATHE 

Americsn  Film  Co. 
RepresentatiTM 
At  all  Pathe  Bzchance 


February  7,  1920 


THE  MOVING  PICTURE  WORLD 


MomGHcnm 

WORLD 

Founded  by  J.P.Chalmcrs  in  1907, 


Features  m  the  Rialto- 


Page  878 
driving  for  a  LincolB 


secretary  L«-„''^:ve^  theatre  in  the  coun 
Day  program  m  evcu  on  this  gi 


to  exhibitors  on 
Producer  to 


,7"  Page  863 


c;andairs  message  .0  c^-.---  ^^^^^^        ^       '"^^f'^enUg;  b'oouing  at  their 

^     ,  ™hen  they  condemned  perceniag  ^ 


"    our.™  ■««•>'''"■'■  ,„   Pag'94S 

Tra  it  S«  .  But  No.Mn.  to  Do  «i*  *e  We  *er .  .^^  ^  „, 

own  series  of  stones  onjhe^.^^   ^^^^ 

a  valuable  collection.  Industry   rWcago  bureau. 

If  you  think  this  i!>  .Page  9^^ 

Chicago  convention.  ^j^^^tre  ^  "i;'  policy  "concerning  this  mam- 

0„  Those  Changes  at  ^^^^^I'tZ^.,  tells  of   innovations^  in  ^policy 

Edward  S.  Bowes   manag;!^^!^^  ,he  Capitol  to  watch,   ^^^^ 

moth  house.    »  >   "  '  '  '  Ki«  and  Chattanooga, 

-P.».  «p        -^rt -sirir-"''  """"" 

O'^'"  """u  voTwant  the  angle  on  Dixie, 
Tenn.  n 


Adfcrtising  Ind** 

le^OT^m&^r  LiMCoiw  Day.' 


February  7,  1920 


THE    MOVING    PICTURE  WORLD 


857 


MovmHcnm 

WORIJ) 

Founded  by  J.P.Chalmers  in  1907 

Bntered  at  the  General  Post  OflSce,  New  York  City,  as  Seoond  Class  Uattsr. 

Published  Weekly  by  the  ^ 

Chalmers  Publishing  Company 

516  FIFTH  AVENUE,  AT  43D  STREET,  NEW  YORK  CITY 

(Telephone,  Murray  Hill,  1610,  1611,  1612,  1613) 

J.  P.  Chalmers,  Sr  President 

J.  F.  Chalmers  Vice-President  and  General  Manager 

E.  J.  Chalmers  Secretary  and  Treasurer 

James  L.  Hoff  Assistant  General  Manager 

George   Blaisdell  Editor 

A.  MacArthur,  Jr  Advertising  Manager 

The  ofiSce  of  the  company  is  the  address  of  the  ofBcers. 
CHICAQO  OFFICE— Suite  917-919  Garriclc  Building,  64  West  Randolph 

St,  Chicago,  111.    Telephone,  Central  5099. 
PACIFIC  COAST  OFFICE— 610-eil  Wright  &  Oaliender  Building,  Los 

Angeles,  Cal.   Telephone,  Broadway  4649.    O.  P.  Harleman,  Business 

Representative. 

SUBSCRIPTION  RATES 

United  States,  Cuba,  Mexico,  Hawaii,  Porto 

Rico  and  Philippine  Islands  $3.00  per  year 

Canada   3.50  per  year 

Foreign  Countries  (Postpaid)  4.00  per  year 

Changes  of  address  should  give  both  old  and  new  addresses  in  fitll 
and  be  clearly  written.   Two  weeks'  time  should  be  allowed  (or  change. 

ADVERTISING  RATES 

Classified  Advertising — 3  cents  a  word  for  Help  or  Positions 
Wanted,  minimum  50  cents;  5  cents  a  word  for  all  commer- 
cial ads.,  minimum  $1. 

Display  Advertising  Rates  made  known  on  application. 

NOTE — Address  all  correspondence,  remittances  and  BUbscrlptions  to 
MOVING  PICTURE  WORLD,  516  Fifth  Avenue,  at  Forty-third  Street, 
New  York,  and  not  to  individuals. 

CINE-MUNDIAL,  the  monthly  Spanish  edition  of  the  Moving  Picture 
World,  is  published  at  516  Fifth  Avenue  by  the  Chalmers  Publishing 
Company.  It  reaches  the  South  American  and  Spanish-speaking  market. 
Yearly  subscription,  $2.   Advertising  rates  oa  application. 

Saturday,  February  7,  1920 


that  time  that  such  action  was  not  considered 
advisable,  owing  to  the  comparatively  large  number  of 
houses  combining  motion  pictures  and  vaudeville,  to 
enumerate  one  of  the  reasons. 

The  significance  of  the  foregoing  is  that  there  is 
small  likelihood  of  the  existence  of  any  reliable  and 
detailed  official  information  about  the  motion  picture 
for  another  ten  years  —  and  not  then  unless  some 
agency  initiates  a  movement  in  that  direction.  We 
commend  the  whole  subject  to  the  attention  of  the 
directors  of  the  National  Association  of  the  Motion 
Picture  Industry.  Here  is  a  business  variously  esti- 
mated as  ranking  from  the  fourth  to  the  sixth  in 
importance  in  the  country,  yet  possessing  no  official 
record  of  its  activities  and  practically  debarred  from 
having  one  for  another  decade. 


Mr,  Hickenbottom  Is  Indignant 

WE  print  on  another  page  a  letter  from  J.  F. 
Hickenbottom,  of  Milton,  Oregon,  who  has 
been  exhibiting  pictures  for  five  years.  The 
letter  is  out  of  the  usual  in  that  the  writer  declares 
his  sympathy  with  a  movement  to  create  boards  of 
censorship ;  at  least  he  says  in  a  way  susceptible  of  no 
misunderstanding  that  he  will  not  be  a  party  to  the 
creation  of  any  fund  designed  to  combat  propaganda 
in  favor  of  censorship. 

Mr.  Hickenbottom  relates  an  incident  in  which  he 
was  "stung"  on  a  shifted  booking  for  a  Christmas 
performance,  a  substitution  as  to  which  he  was  not 
consulted,  and  one  which  he  was  compelled  to  run 
under  the  alternative  of  a  dark  house.  The  Oregon 
exhibitor  points  out  that  if  censorship  boards  are 
created  the  support  of  these  bodies  ultimately  will  fall 
on  the  theatre  owners;  that  if  they  are  created  the 
blame  for  the  action  may  be  placed  squarely  on  the 
few  producers  whose  work  is  responsible  for  the 
antagonism  displayed  by  some  against  all  pictures. 

It  is  the  unthinking  as  well  as  the  unscrupulous  who 
make  unnecessary  trouble  for  the  great  mass  of  pic- 
ture men. 


Census  Ignores  Screen       rJ^±,  ^''1!''^'^"''''^^''"^ 


SEEKING  information  for  use  later  in  the  year  our 
daily  contemporary  has  uncovered  the  fact  that 
in  the  United  States  Census  for  1920  there  will  be 
incorporated  no  statistics  of  value  to  the  motion  pic- 
ture industry.  When  inquiry  was  made  of  the  census 
bureau  in  Washington  the  information  was  forthcom- 
ing that  "the  motion  picture  industry  is  not  a  manu- 
facturing industry  in  the  sense  of  that  term  as  included 
in  the  law." 

As  undoubtedly  the  particular  law  to  which  refer- 
ence is  made  was  put  on  the  statute  books  many  years 
ago  or  at  least  before  the  days  of  the  motion  picture, 
the  information  contains  no  matter  warranting  sur- 
prise on  the  part  of  any  reader. 

Several  weeks  ago  the  Washington  bureau  of  the 
Moving  Picture  World  instituted  inquiry  in  the 
Internal  Revenue  Department  as  to  the  possibility  of 
obtaining  definite  figures  as  to  the  number  of  persons 
paying  admission  taxes  to  motion  picture  houses,  if 
there  could  not  be  adopted  some  method  under  which 
those  admissions  could  be  segregated  from  those  of 
cabarets  and  stage  performances,  for  instance,  not  to 
mention  amusement  parks.    The  reply  was  given  at 


THERE  is  possibly  a  hint  for  producers  in  the 
observations  of  Herman  Stern,  of  Pittsburgh, 
which  are  printed  on  another  page.  Mr.  Stern 
declares  he  has  noticed  in  several  towns  surrounding 
the  Pittsburgh  district  no  longer  a  preponderance  of 
women  among  the  patrons  of  picture  houses.  Where 
once  the  feminine  buyers  of  tickets  outnumbered  the 
masculine  two  to  one  the  exchangeman  says  he  finds 
in  the  theatres  more  of  the  men  than  of  the  women. 

Mr.  Stern  makes  no  attempt  to  suggest  the  cause 
of  this  near  reversal  of  ratio.  He  does  not  make  the 
obvious  remark  that  it  is  due  to  prohibition.  Neither 
does  he  go  on  to  intimate  that  there  are  any  less 
women  among  the  followers  of  the  screen  than 
formerly,  nor  that  the  shift,  if  there  be  a  shift,  is  due 
to  the  increasing  number  of  males  seeking  a  new  form 
of  recreation. 

What  the  exchangeman  does  say  is  that  where  here- 
tofore among  producers  the  feminine  viewpoint  has 
been  a  large  consideration  it  perhaps  may  be  the  part 
of  wisdom  to  give  an  increasing  amount  of  attention 
to  the  subiects  that  contain  matter  of  interest  to  the 
worldly-wise  adult  male.  Mr.  Stern's  remarks  make 
good  reading. 


858 


THE   MOVING   PICTURE  WORLD 


February  7,  1920 


Pep  and  Punch  Presented 


The  Light  Under  the  Bushel 

Dolores  Cassinelli   in   "The  Hidden 
Light."    a  Schomer-Ro.as 
production.  ■  . 

aitHII|iMiiiiiiiiiHiii"MiiiniiiiiMiiL|iiniiiiiiiiiiiiu  iiiiiiii(1Miiiriiiilirifinifiifiii*iin'(ui  iiMiiA.iii:  I 

Cleaner  Films  or  Censors, 
Says  Northwest  Exhibitor 

To  the  Editor  of  Moving  Picture  World: 

I NOTICED  recently  an  article  about 
a  censorship  board  to  be  established 
in  one  of  the  eastern  states.  It  is 
suggested  possibly  the  theatres  of  that 
state  or  of  the  United  States  will  be 
assessed  to  raise  funds  with  which  to 
defeat  the  passage  of  such  a  law.  Per- 
sonally, I  take  issue  with  those  behrnd 
any  move  to  defeat  a  measure  calcu- 
lated to  eliminate  the  rot  that  goes 
through  in  some  ©f  the  pictures,  some 
not  fit  for  decent  people  to  see,  yet  for 
which  the  exhibitor  is  forced  to  pay. 
I  have  refused  to  show  a  number  of 
these  in  the  past  six  months. 

If  the  producer  continues  to  make 
these  kinds  of  productions,  the  ex- 
changes continue  to  show  them,  it  is 
only  a  question  of  a  short  time  when  all 
the  states  and  all  the  cities  and  towns 
of  note  will  have  a  censor  board  to 
support.  Listen,  fellow-exhibitors,  the 
support  will  fall  on  us.  If  the  exhibi- 
tors would  refuse  to  show  pictures  of  a 
nude  character  or  suggestive  nature  the 
censor  board  problem  would  take  care 
of  itself. 

Did  you  ever  get  really  stung?  I  did, 
last  fall.  I  contracted  for  a  certain 
special  attraction  for  Christmas.  It  was 
recommended  by  the  salesman  to  be 
particularly  suitable  for  this  day.  .^fter 
the  contract  was  secured  and  without 
my  consent  there  was  substituted  an- 
other picture,  one  of  the  scenes  of 
which  was  an  attack  by  the  villain  on 
a  girl  behind  a  door  locked  by  the 
former. 

The  picture  came  too  late  for  a  try- 
out,  and  I  was  compelled  to  show  that 
rot  for  a  Christmas  night.  Now,  if 
there  is  a  movement  on  foot  to  cut  out 
such  stuflE  and  if  I  am  expected  to  con- 
tribute to  a  fund  to  defeat  that  intended 
action  you  will  find  me  the  hardest  nut 
to  crack  you  ever  tackled.  Yours  for 
cleaner  pictures. 

J.  F.  HICKENBOTTOM, 
An  exhibitor  for  five  years. 

Milton,  Oregon. 


theatres  in  that  city  have  just  started  a 
movement  in  the  hopes  of  being  able  to 
open  their  houses  on  Sunday.  A  peti- 
tion has  been  presented  the  council,  but 
action  has  been  postponed,  the  city's 
governing  body  apparently  being  split 
on  the  issue. 


Tucker-Famous  Players 

Case  Is  Argued  in  Court 

AMOTION  by  George  Loane  Tucker 
for  a  temporary  injunction  re- 
straining the  Famous  Players- 
Lasky  Corporation  from  issuing  litho- 
graphs and  other  advertising  matter  re- 
lating to  "The  Miracle  Man"  unless  the 
name  of  George  Loane  Tucker  was  in 
letters  as  large  as  any  other  type  mat- 
ter, three  times  as  large  as  the  name  of 
the  Mayflower  Photoplay  Corporation, 
which  produced  the  picture,  was  argued 
recently  before  Justice  Platzeck  of  the 
Xew  York  Supreme  Court. 

Mr.  Tucker  also  asked  that  the  May- 
flower Photoplay  Corporation  be  re-" 
strained  from  cutting  and  assembling 
the  second  picture  which  he  made.  Mr. 
Tucker  does  not  seek'  to  enjoin  the 
distribution  of  "The  Miracle  Man." 

The  defendant  corporation  produced 
evidence  tending  to  show  that  it  had 
given  Tucker  tremendous  publicity,  and 
that  the  teaser  campaign  which  they 
conducted  with  the  slogan,  "  'The  Miracle 
Man'  -is  coming,"  could  not  be  regarded 
as  a  violation  of  any  contract. 
The  court  reserved  decision. 


Watervliet  Wants  Sunday  Shows. 

Through  the  common  council  of 
Watervliet,  N.  Y.,  proprietors  of  picture 


Ministers  Would  Take 

"Sun  Out  of  Sunday" 

WHILE  former  Ambassador  Thomas 
J.  O'Brien,  speaking  before  the 
Michigan  State  Society,  was 
warning  reformers  to  "make  haste  slow- 
ly" in  attempting  to  force  the  passage 
of  a  Sunday  closing  bill  for  the  District 
of  Columbia,  the  Rev.  H.  W.  O.  Milligan, 
chairman  of  the  committee  of  the  Pas- 
tors' Federation,  which  is  pushing  the 
measure,  told  the  members  of  his  or- 
ganization that  the  law  will  not  be  suf- 
ficiently stringent  and  that  efforts  must 
be  made  to  secure  its  amendment  by  the 
inclusion  of  severe  penalties  for  vio- 
lation. 

Characterizing  the  proposed  closing 
law  as  another  measure  for  the  oppres- 
sion of  the  people,  Mr.  O'Brien  pointed 
out  that  too  much  regulation  was  one 
of  the  things  responsible  for  the  spread 
of  Bolshevism  in  the  most  strictly  regu- 
lated countries  of  the  world — Russia 
and  Germany. 

"I  hope  this  bill  will  not  be  passed," 
he  said.  "It  ought  not  become  a  law, 
because  Sunday  should  be  a  time  when 
the  people  should  enjoy  every  conces- 
sion. We  may,  I  believe,  trust  Congress 
to  weed  out  proposed  legislation  which 
is  undesirable." 

Regulation,  and  more  regulation,  was 
the  cry  at  the  meeting  of  the  Pastors' 
Federation.  The  Sunday  closing  bill, 
declared  Dr.  Milligan,  will  lack  the  de- 
sired stringency  by  the  time  it  gets 
through  Congress,  and  it  is  planned,  if 

such  is  the  case,  to  follow  it  with  a 


measure  which  will,  as  one  moving  pic- 
ture man  expressed  it,  "take  all  the  sun 
out  of  Sunday." 

Possible  failure  to  get  the  bill  through 
at  the  first  attempt  was  foreseen  by  the 
speaker,  who  declared  that  if  such  was 
the  case,  it  would  be  due  to  the  wide- 
spread indifference  of  the  public  toward 
a  strict  observance  of  Sunday. 


T.  L.  Tally  Resigms  from 

First  National  Circuit 

Los  Angeles,  January  27. 

T.  L.  Tally,  vice-president  of  First  Na- 
tional Circuit,  has  sold  the  First  Na- 
tional franchise  for  southern  California 
and  Arizona  to  Sol  Lesser,  president  of 
the  All  Star  Feature  Corporation,  and 
Gore  Brothers,  prominent  Coast  exhib- 
itors, and  will  offer  his  resignation  as 
vice-president  of  First  National  to  that 
organization  in  a  few  days. 

Tally  says  his  intention  of  retiring  as 
executive  of  First  National  is  not 
caused  by  friction  or  disagreement  of 
any  kind,  but  is  impelled  by  a  desire 
for  a  less  active  life  and  a  much  needed 
rest.  He  took  advantage  of  an  oppor- 
tunity to  dispose  of  his  franchise  hold- 
ings and  his  retirement  as  an  official 
of  the  circuit  is  the  automatic  result. 

The  Kinema  Theatre,  a  first-run  house 
on  Ohve  street,  owned  by  Tally,  wa» 
also  taken  over  by  the  Lesser-Gore 
combination.  Gore  Brothers  control 
theatres  in  Los  Angeles,  Saa  Diego,  San 
Francisco,  Seattle  and  Portland.  Tally 
will  devote  his  time  to  the  management 
of  Tally's  Broadway  Theatre. 

GIEBLER. 

Powers  Denied  Appeal 

in  Suit  with  Eastman 

ACCORDING  to  a  decision  handed 
down  in  Rochester  last  week  by 
the  Appelate  Division,  fourth  de- 
paitment,  the  Eastman  Kodak  Company 
won  another  victory  in  its  suit  against 
Harry  A.  Warren  and  the  Powers  Film 
Products,  Inc.  The  Appellate  Division 
refused  to  grant  permission  to  the 
Powers  corporation  to  carry  the  case  to 
the  Court  of  Appeals. 

The  action  was  begun  early  last  spring 
when  Warren  left  the  employ  of  the 
Ea.-tman  Kodak  Company  and  went  to 
Powers  Film  Products,  Inc.  Under  a 
contract  Warren  was  not  to  go  to  a 
rivol  firm  within  two  yearr  after  sever- 
ing connections  with  the  Eastman  Com- 
pany, where  he  had  been  employed  in 
the  film-coating  department. 

rhe  Eastman  Kodak  Company  obtain- 
ed an  injunction  order  against  Warren 
^Tl^^  the  Powers  company,  which  forbade 
Wiirren  from  working  for  that  firm 
Justice  Adolph  J.  Rodenbeck  modified 
the  order  so  that  Warren  was  permitted 
to  work  for  the  Powers  company,  but 
or-Iered  him  not  to  betrpy  trade  se- 
crets. Later  Warren  was  prohibited 
from  working  for  Powers  by  a  ruling 
of  the  Appellate  Division.  An  attempt 
\vas  made  by  the  Powers  firm  to  carry 
the  case  to  the  Court  of  Appeals  but 
last  wek's  decision  of  the  Appellate  Div- 
ision prevents  them  from  doing  so. 


February  7,  1920 


THE  MOVING  PICTURE  WORLD 


859 


in  Short  Snappy  Statements 


Indiana  Pastors  Unite 

to  Close  Theatres  Sundays 

MINISTERS  in  Plymouth,  Culver, 
Argos  and  Bremen,  towns  in  Mar- 
shall county,  Indiana,  have  united 
in  an  effort  to  close  the  picture  theatres 
in  these  places  on  Sundays. 

In  doing  so,  the  ministers  have  an- 
nounced that  as  soon  as  the  fight  in 
Marshall  county  has  been  completed  a 
similar  struggle  probably  will  be  started 
in  St.  Joseph,  Elkhart,  Laporte,  Koscius- 
ko, Starke,  Pulaski  and  Fulton  counties, 
all  in  the  northern  part  of  the  state. 

"The  fight  is  more  than  a  fight  against 
the  motion  picture  theatre,"  said  one  of 
the  ministers  of  Plymouth  in  explaining 
his  position  and  that  of  the  other  mem- 
bers of  the  clergy.  "It  is  a  battle  to  see 
whether  the  churches  shall  or  shall  not 
fix  the  standard  of  life  in  the  community. 
The  fight  against  the  motion  picture 
theatres  is  only  the  beginning  of  a  fight 
which  will  eventually  lead  to  the  closing 
of  cigar  stores,  candy  shops  and  all 
other  places  which  infringe  on  the 
laws  of  the  state." 

The  attitude  of  the  ministers  of  Ply- 
mouth is  said  to  be  supported  by  the 
congregations  of  the  Presbyterian, 
United  Brethern,  Christian  and  Meth- 
odist churches.  Although  nothing  defi- 
nite has  been  done  to  date  it  is  highly 
probable  that  the  ministers  of  the  afore- 
mentioned counties  will  band  together 
and  fight  the  proposed  movement  to  a 
finish. 


October  Tax  Returns  Show 
Increase  0\er  Previous  Year 

WHILE  collections  on  liquor  fell 
off  some  twenty-three  million 
dollars  last  October,  as  compared 
with  October,  1918,  taxes  on  admissions 
showed  an  increase  of  two  millions. 

According  to  a  report  just  secured 
from  Commissioner  of  Internal  Revenue 
Daniel  C.  Roper,  $6,500,731.60  was  col- 
lected from  the  admission  tax  during 
October,  as  compared  with  $4,452,272.12 
during  the  same  month  of  1918.  During 
the  month,  also,  $101,244.07  was  collected 
from  the  seating  tax,  as  compared  with 
$28,710.20  in  October,  1918,  and  $182,- 
412.61  was  received  as  tax  on  films  re- 
leased and  licensed. 

Total  collections  for  the  month  show 
an  increase  of  forty-seven  million  dol- 
lars over  those  for  the  same  month  of 
'the  preceding  year,  the  report  for  last 
October  showing  $182,929,487.21,  al- 
though, in  addition  to  the  loss  on  liquor, 
the  taxes  collected  on  estates  also  fell 
off  five  million  dollars. 


Bacharach  Introduces 

Substitute  for  Film  Tax 

THE  repeal  of  the  film  rentals  tax, 
in  company  with  the  present  war 
and  excess  profits  taxes,  the  soft 
drink  and  ice  cream  taxes  and  the  luxury 
stamp  and  insurance  taxes,  is  contem- 
plated in  a  bill  just  introduced  in  the 
House  of  Representatives  by  Congress- 
man Isaac  Bacharach,  of  New  Jersey. 
To  replace  the  loss  of  revenue  Mr. 


Bacharach  suggests  a  tax  of  one  cent 
on  each  dollar  or  fraction  thereof  paid 
for  any  article  of  merchandise  in  ex- 
cess of  twenty  cents,  sold  for  con- 
sumption or  use,  up  to  $500;  and  of  five 
cents  on  each  dollar  or  fraction  thereof 
when  in  excess  of  $500;  of  one-half  cent 
on  each  dollar  or  fraction  thereof,  in 
excess  of  $500  on  real  estate  sales;  and 
one  cent  on  each  dollar  or  fraction 
thereof  on  sales  of  raw  materials  taken 
from  mines,  woodlands,  waters,  etc. 


Ontario  Will  Censor  All 

Sorts  of  Advertising 

THE  Ontario  Government  has 
passed  an  order  in  council  which 
provides  for  the  censorship  of  all 
moving  picture  posters,  handbills,  cuts, 
newspaper  advertisements,  periodical 
advertising,  banners,  flags,  still  photo- 
graphs and  lobby  displays  used  by  all 
theatres  in  the  Province.  A  special 
board  has  been  established  for  the  pur- 
pose. The  chairman  of  the  new  board 
is  Otter  Elliott,  chief  inspector  of  mov- 
ing picture  theatres  in  Ontario.  J.  J. 
Burns  has  also  been  appointed  to  the 
board  and  a  third  person,  possibly  a 
woman,  wil  be  selected. 

The  order  provides  for  the  collection 
of  a  fee  of  $150  per  year  from  moving 
picture  exchanges  for  having  all  paper 
and  photographs  examined.  All  theatres 
are  to  be  charged  $10  per  year  for  this 
censoring. 

A  penalty  of  from  $20  to  $200  is  speci- 
fied for  failure  on  the  part  of  exchange 
managers  or  exhibitors  to  submit  all 
posters,  advertisements,  heralds  and 
other  printed  matter  for  censorship. 
The  order  does  not  state  how  an  exhib- 
itor in  a  city  or  town  seven  hundred 
miles  away  will  be  able  to  send  copies 
cf  newspaper  advertisements  or  special 
lobby  displays  to  Toronto  for  censoring 
and  get  them  back  in  time  for  use  for 
a  current  attraction. 


Another  Bill  in  Congress 
Advocating  Two-Cent  Coin 

ANOTHER  bill  providing  for  a  two- 
cent  coin  has  been  introduced  in 
Congress  by  Senator  McLean  of 
Connecticut.  The  coin  provided  for  in 
this  measure  is  intended  to  be  a  memorial 
to  the  late  Theodore  Roosevelt,  and  on 
the  obverse  a  medallion  of  the  former 
President  is  to  appear,  with  the  dates 
of  his  birth  and  death.  The  coin  is  to 
be  composed  of  an  alloy  consisting  of 
95  per  cent,  copper  and  five  per  cent, 
of  tin  and  zinc,  and  is  to  be  of  a  size 
easily  distinguishable  from  the  one-cent 
pieces. 

Reports  from  the  Director  of  the  Mint 
show  that  while  his  department  is  able 
to  keep  up  with  the  ever-increasing  de- 
mand for  pennies  by  working  the  mints 
overtime,  and  it  has  been  found  im- 
possible to  get  far  enough  ahead  of  the 
demand  to  provide  a  reserve  to  be  issued 
in  case  of  necessity.  The  two-cent  coin, 
it  is  pointed  out,  would  not  only  make 
it  easier  for  the  mints  to  keep  up  with 
the  demands  for  subsidiary  pieces  but 
would  be  much  easier  for  the  public  to 
handle. 


We're  Glad  to  near  It,  Ruth 

The  news,  folks,  is  that  Ruth  Roland  has 
begun  on   "Broadway  Bab,"  her  next 
serial  (or  Pathe. 

Urge  Cleaner  Theatre*. 

A  campaign  to  bring  about  improved 
sanitary  conditions  in  theatres  in  the 
territory  covered  by  local  film  ex- 
changes is  to  be  inaugurated  by  the  Salt 
Lake  Film  Board  of  Trade.  At  a  recent 
meeting  the  board  discussed  the  ques- 
tion at  considerable  length.  While  most 
of  the  theatres  in  the  larger  cities  of 
the  state  are  up  to  the  required  stand- 
ard in  all  respects,  it  was  pointed  out 
that  many  show  houses  in  the  smaller 
towns  are  in  dire  need  of  improvement. 

The  film  men  are  going  to  make  a  vig- 
orous effort  to  bring  about  improve- 
ments in  such  houses.  Many  of  them 
require  improved  ventillating  facilities, 
and  this  is  one  of  the  questions  that 
will  be  urged  upon  exhibitors. 


Screen  Supplants  Liquor 

at  Famous  Sauntaug  Inn 

THOUSANDS  of  people  with 
healthy  appetites,  expensive 
thirsts,  a  craving  for  music  and 
the  bankroll  to  satisfy  all  three  desires 
have  for  years  visited  the  famous  Saun- 
taug Lake  Inn  at  Lynnfield,  Mass.  New 
Englanders  in  their  Rolls-Roughs  and 
foreign  diplomats  in  their  limousines 
have  all  sought  out  the  unique  environ- 
ment of  this  hostelry  to  be  welcomed 
by  Proprietor  Harry  Mansfield.  The 
genial  proprietor  is  now  dead  and  John 
Barleycorn  has  passed  away,  but  still 
thei  people  come,  another  attraction 
having  supplanted  that  of  liquors. 

The  recently  vacated  throne  room  of 
John  Barleycorn  is  now  a  projection 
room,  presided  over  by  two  Simplex 
projectors.  They  flash  the  latest  fea- 
ture on  the  screen  for  visitors  from 
near  and  far.  Mrs.  Eggleston,  a  well- 
known  Massachusetts  exhibitor,  recent- 
ly purchased  Sauntaug  Inn  and  added 
it  to  her  chain  of  theatres  along  the 
north  shore  of  Massachusetts. 

The  Simplexes  were  furnished  by  the 
Boston  Motion  Picture  Supply  Company, 
which  has  also  sold  Simplexes  in  one 
month  to  the  Town  Hall,  Middleboro; 
Union  Square  Theatre,  Summerville; 
Rialto  Theatre,  Brockton,  and  the 
Strand  Theatre,  Lynn,  Mass.  Each  pur- 
chased two  Simplexes. 


860 


THE   MOVING  PICTURE  WORLD 


February  7,  1920 


Rambles  Round  Filmtown 


BELLRINGING 

FOR 
PUFFUCISTS 


The  old 
Blue  pencil 
Rhymes  with 
Stencil. 


He's  a 
Healthy  pup 
Is  "Please 
Play  Up." 


Some  Pafflicist  Expressions  Readers 

Of  Tradepapers  Have  Learned  by  Heart. 

"Nation-wide  advertising  campaign." 
"Circuit-wide  booking  contracts." 
"Distribution  from  key-cities." 
"President  and  General  Manager." 
"Director  General." 

"The  following  statement  has  been  is- 
sued." 

"Backed  by  aniimlted  capital." 

"Exhibitor  owned  and  controlled." 

"The  last  word  in  photoplaying." 

"Supported  by  an  all-star  cast." 

"The  vicious  influence  of  Wall  Street." 

"Produced  under  the  personal  super- 
vision of." 

"Service  departments  in  all  exchanges." 

"$10,000,000  (Ten  Million  Dollars). 

"The  title  has  been  changed  to  " 

"On  his  departure  for  Los  Angeles." 

"Upon  his  return  from  Los  Angeles." 

"In  the  final  analysis." 

"Contracts,  telegrams  and  letters  are 
pouring  in." 

"The  best  picture  in  her  screen  career." 

"Never  before  in  the  history  of." 

"The  greatest  work  of  this  famous  au- 
thor." 

Our  Daiinty  Screen  Queens. 

From  publicity  we  learn  that  Sylvia 
Breamer  is  a  blood-thirsty  fight  fan  as' 
per : 

"When  a  rousing  fistic  battle  was 
staged"  .  .  .  Miss  Breamer  stood  on 
a  lawn  bench  and  cried  encouragingly: 
'Get  him,  Bob!  That's  a  good  one!  Kill 
him.  Bill,  l<ill  him;  oh,  boy!" 

— o — 

Following  a  lively  chase  after  a  young 

pig  that  was  finally  captured  in  a  Christie 
studio  restaurant  scene,  Pat  Dowling 
wrote: 

"The  pig  failed  to  find  the  easiest  en- 
trance, which  leads  one  to  believe  they  are 
Btill  blind. 

"Danger — Go  Slow"  (Universal). 

"The  Dangerous  Talent"  (Pathe). 

"End   of  the   Road   Banned   by  British 
Cen.sor  Board." — Tradespaper  Headline. 
Guess  they'll  have  to  detour. 

Information  Wanted. 

What  to  say  when  the  barber  holds  the 
mirror  behind  your  head  after  he  has 
finished  hair-cutting? 

Is  a  man  expected  to  give  up  his  seat 
in  the  subway  to  a  woman  in  riding  togs 
whom  he  had  just  previously  seen  strad- 
dling a  horse  in  Central  Park? 

Why  don't  someone  photoplay  Frank  R. 
Stockton's  novelti — "Rudder  Grange,"  "The 
Hundredth  Man"  and,  especially,  the  fun- 
niest novel  ever  written: 

"The  Casting  Away  of  .Mrs.  Leeks  and 
Mrs.  Ayleshlne." 

"Jans  Secures  'Nothing  a  Year"  for  Olive 
Tell"  is  a  tradepaper  headline  that  does 
not  mean  exactly  what  it  says. 

Incidentally  it  might  be  cited  that  "Love 
Without  Question,"  followed  by  "Nothing 
a  Year,"  is  logical  sequence. 


With  Walter  K.  Hill 


Some  Red-Hot  Attractions 

For  Fire-Proof  Theatres 

"Flames  of  the  Desert"  (Goldwyn). 

"Flames  of  the  Flesh"  (Fox). 

"Flame  of  the  Yukon"  (Triangle). 

"Shod  with  Fire"  (Fox). 

"The  Sacred  Flame"  (Schomer-Ross). 

"Fires  of  Faith"  (Paramount). 

What  might  be  referred  to  as  "burning 
up  the  screen." 

But  Goldwyn  has,  to  smother  the  con- 
flagration, "Water,  Water  Everywhere." 

"The  Great  Accident"  (Goldwyn). 
A  good  picture. 

Some    Deleted  Definitions. 
Mllliondollam. — Loose    change    In  the 

piffle-pocket. 

Adjectives. — Toys  broken  in  the  hands 
of  pufflicists. 

Electric. — Visible  signs  of  inward  vanity. 

Publicity. — Mask  of  mush  for  unsightly 
complexions. 

.Ulmeograplis. — "Big  Bertha's"  equipped 
with  percussion  caps. 

Interviews. — Words  set  to  kettle-drum 
music. 

If  "The  Fighting  Shepherdess"  met 
"The  Little  Shepherd  of  Kingdom 
Come"  who  would  get  fleeced? 

Hail  the  Returning  Banquet. 

Free  eats  were  offered  at  three  places 
in  one  day,  January  23. 

Thanks  to  Wells  Hawks,  the  "nut" 
on  our  own  lunch  for  one  day  was  com- 
pletely lifted. 

With  booze  unavailable  there  should 
be  more  of  these  functions  in  future. 

We  voice  the  hopes  of  all  tradepaper 
lunch-hounds. 

Exploitation  for  "Scratch  My  Back** 
(Goldwyn). 

Sheets  of  sand-paper,  with  advertise- 
ment on  plain  side,  appealing  to  smokers 
and  gas-stove  cooks. 

An  inconsistency  in  film-titling: 

Irene  Castle,  in  "The  Amateur  Wife." 

Statisticians  are  compiling  figures  on 

the  moving  picture  business  in  Los  An- 
geles. 

The  Cristies,  Mack  Sennett  and  Henry 
Lehrman  show  the  best  ones. 


"Attention  is  becoming  focused,"  says 

Martin  J.  Quigley,  "upon  the  smaller  thea- 
tre in  the  smaller  town  and  city." 
Isn't  it  time — and  long  past  time? 


Charley  Fuhr,  known  to  film-fame,  has 

finally  landed  in  print  with  his  handi- 
work. 

He's  providing  film-lists  to  a  western 
weekly  otherwise  devoted  to  circus  and 
carnival  conservation. 

Open  Season  for  "Trimming." 

"Trimmed  in  Scarlet"  is  Maxine  Elli- 
ott's newest  play. 

"Trimmed  with  Red"  is  Madge  Kenne- 
dy's new  Goldwyn. 

"Trimmed  with  'Readers'"  is  a  card- 
play  lately  staged  here  in  New  York 
that  bids  fair  to  get  into  Court  rather 
than  pictures. 


Filling  Otherwise  Waste  Spaces 

With  Jazzful  Quips  and  Wheeses. 

fBy  H.  T.  Snowden). 
T  N  the  issue  of  January  17  the  straw 
^  boss  of  this  column  comes  to  bat  with 
a  statement  that  I.  H.  T.  Snowden  used 
the  vulgar  term  of  "Leaping  Dominoes"  In 
referring  to  dice. 

Financially  I  am  so  far  ahead  of  this 
national  pastime  that  I  would  be  the  last 
person  on  earth  to  use  any  disrespectful 
phrases  that  might  have  a  tendency  to 
degenerate  this  time-honored  game. 

I  merely  referred  to  them  as  "Ethiopian 
Polo." 

"Double  Speed"  (Artcraft). 

Grinding  out  a  show  In  a  two  hundred 
seat  house  on  Saturday  night. 
"What's  Your  Husband  Dolngf"  (Artcraft) 

"Oh,  he's  a  salesman." 
"What's  his  line?" 
"Brains." 

"I  never  saw  him  carrying  any  samplea" 
"It  Pays   to  Advertise"  (.Artcraft). 

In  spite  of  this  any  number  of  exhib- 
itors will  confine  their  publicity  to  two- 
ones  and  a  three  on  a  super-special  and 
then  wonder  why  they  don't  pack  'em  In. 
"The  Greatest  anestion"  (First  National). 

Actors. — "When  do  we  eat?" 

Exhibitor. — "How  long  will  It  be  before 
Marcus  Loew  gets  ray  house?" 

Rum  Hound. — "What  am  I  going  to  do 
after  the  last  bottle  is  gone?" 

Public. — "When  will  prices  come  downT" 
"Desert  of  Wheat"  (BodklnaOn) 

Music  suggestion:  "What  Will  the  Har- 
vest Be?" 

A   Heart  Flush. 

"Heart  of  a  Child"  (Metro). 

"An  Adventure  in  Hearts"  (Artcraft). 

"Heart  o'  the  Hills"  (First  National). 

"Heart  Strings"  (Fox). 

"Heart  of  a  Gypsy"  (Hallmark). 

"Nothing  but  Lies"  (Metro). 
What  an  exhibitor  thinks  of  a  peddler's 
sales  talk. 

"Why  Smith  Left  Home"  (Artcraft). 

To  follow  "The  Moonshine  Trail"  "In 
Old  Kentucky." 

This  happened  "When  Bearcat  Went 
Dry." 

"When  the  Clouds  Roll  By"  (United 
Artists). 

A  number  of  exhibitors  that  follow  the 
"not  how  good,  but  how  cheap"  policy 
will  label  this.  "When  the  Crowds  Roll 

By." 

"The  Great  Air  Robbery"  (Universal). 

Exploitation:  Decorate  your  lobby  with 
vacuum  cleaners. 

We   Have    With  U>. 

"Red  Hot  Dollars"  (Artcraft). 
"Three  Gold  Coins"  (Pox). 
"His  Wife's  Money"  (Selznick). 
"The  Golden  Shower"  (Vltagraph). 

And  then  comes: 
"The  Lincoln  Highwayman"  (Fox). 
"Counterfeit"  (Artcraft). 
"Thieves"  (Fox). 

And  last  of  all: 

The  H.  C.  of  L. 
Exit.  — Snowden. 

"Roads  of  Destiny"  (Goldwyn). 
Rail,  plank,  macadam,  asphalt,  concrete 
and  plain  m>id. 

— o — 

In  "The  Eternal  Mother"  Florence  Reed 

has  the  concentration  of  all  the  oncoming 
rush  of  "Eve"  titles. 

— o — 

There  could  be  a  most  effective  lobby 

display  arranged  for  "Mary's  Ankle"  if 
the  prevailing  skirt-styles  were  not  so 
short. 

— o — 

He  Longs  for  a  Real  Old  New  York 
Stew. — Morning  Telegraph  Headline. 
Can't  be  negotiated  within  the  law. 

A  man's  cellar  may  be 
both  down  and  out. 


February  7,  1920 


THE  MOVING  PICTURE  WORLD 


861 


Associated  Exhibitors,  Inc.,  Starts 
with  New  York  Capitol  Chief  Unit 


THE  Associated  Exhibitors,  Inc., 
with  franchise  holders  represent- 
ing 250  theatres  of  the  country 
and  which  will  have  additional  cir- 
cuit and  other  alliances  was  lately  or- 
ganized at  a  meeting  of  important  ex- 
hibitors held  in  New  York  City.  It  rep- 
resents a  formidable  combination  of 
theatre  owners  and  is  devoted  to  the 
development  and  purchase  of  pictures 
and  the  protection  of  franchise  holders 
against  other  combines. 

At  the  first  meeting  of  the  organiza- 
tion Messmore  Kendall,  president  of  the 
New  York  Capitol  Theatre  Realty  Com- 
pany, was  elected  president;  Edward 
Bowes,  New  York,  first  vice  president; 
James  Q.  Clemmer,  Seattle,  second  vice- 
president;  Saul  Harris,  Little  Rock, 
third  vice  president;  H.  H.  Wellenbrink. 
Newark,  secretary;  Harry  Crandall, 
Washington,  treasurer,  and  Fred.  C. 
Quimby,  general  manager. 

Directors — Messmore  Kendall,  Ed- 
ward Bowes,  Harry  Crandall,  Michael 
Shea,  Dennis  Harris,  I.  Lisbon,  Samuei 
Harding,  Joseph  Lubliner,  James  Q. 
Clemmer,  Hugo  Lambach  and  Paul 
Brunet. 

Initial  Franchise  Holders. 

Among  the  exhibitors  who  have  as- 
sociated themselves  in  the  new  enter- 
prise are  Lubliner  &  Trinz  Theatres, 
Chicago;  Reuben  &  Finkelstein,  Min- 
neapolis; Capitol  Theatre,  New  York; 
Harris  &  Ackerman,  Los  Angeles;  H. 
Cornwell  theatres,  St.  Louis,  and  Harris 
&  Ackerman,  San  Francisco. 

Harris  &  Libson  theatres,  Pittsburgh 
and  Cincinnati;  Paul  Gustanovich, 
Cleveland ;  J.  H.  Cooper,  Oklahoma 
City;  Harry  Crandall  theatres,  Wash- 
ington; Samuel  Harding,  Kansas  City; 
Bishop  Cass  Investment  Company.  Den- 
ver, and  Harding  &  Cohen,  Omaha. 

J.  Q.  Clemmer,  Seattle;  Olsen  &  Sour- 
bier  theatres,  Indianapolis;  Harris  & 
Libson,  Detroit;  H.  H.  Wellenbrick, 
Newark;  Michael  Shea,  Buffalo;  Mer- 
rill Theatre  Amusement  Company,  Mil- 
waukee;   Clemmer    &    Lambach,  Spo- 


kane;  Samuel  Harris,  Little  Rock,  and 
Clemmer  &  Lambach,  Portland,  Ore. 

Men   of   Millions  Represented. 

The  financial  interests  back  of  the 
theatre  circuits  embraced  in  the  or- 
ganization represent  millions.  It  is 
claimed  that  before  the  step  was  taken 
they  had  the  assurance  of  the  co-opera- 
tion of  other  theatre  owners  who  will 
join  with  them  in  the  purchase  and  dis- 
tribution of  motion  pictures. 

In  New  York  City  the  franchise  of 
the  new  organization  goes  to  the  Capi- 
tol Theatre.  This  means  that  the  pro- 
ductions taken  over  by  the  organiza- 
tion will  have  their  premiere  at  that 
theatre. 

Careful  selection  has  been  made  of 
the  best  theatres  in  Chicago,  San  Fran- 
cisco, and  other  large  centers  and  im- 
portant theatres  in  those  cities  have 
secured  the  franchise  for  their  territory. 
This  gives  them  first  runs  on  the  pic- 
tures. 

An  All-Exhibitor  Organization. 

The  Associated  Exhibitors,  Inc.,  is 
completely  an  exhibitors'  organization, 
according  to  the  first  announcement  of 
its  policy  and  plans.  In  each  territory 
the  franchise  holder  will  sell  subsidiary 
franchises  for  the  territory. 

Each  exhibitor  will  be  protected  from 
competition  in  the  showing  of  the  or- 
ganization's productions  for  he  will  have 
the  exclusive  rights  in  his  territory. 
Thus  every  franchise  holder  will  be  as- 
sured of  productions. 

A  purchasing  committee  made  up  of 
well-known  exhibitors  will  pass  on  pro- 
ductions before  they  are  bought  for  dis- 
tribution. The  purpose  of  the  association 
to  bring  the  producer,  star,  director  and 
independent  seller  of  features  into 
direct  contact  with  the  exchange  will 
thus  be  accomplished.  Supplementary 
to  this  its  object  is  to  prevent  any 
attempt  at  monopoly. 

Promise  Equity  in  Dealings. 

Dealing  directly  with  the  star,  direc- 


tor, or  producer  the  exhibitors,  it  is 
asserted,  will  be  better  able  to  fix  the 
valuation  on  a  picture  and  to  reward 
those  responsible,  according  to  the 
drawing  power  of  their  production. 
Their  work  will,  it  is  declared,  be  en- 
couraged by  proper  distribution  of  the 
profits  to  those  responsible  for  the  pic- 
tures. 

It  is  pointed  out  that  a  committee 
purchasing  a  picture  for  an  association 
of  exhibitors  in  one  contract  can  ac- 
quire the  picture  for  an  amount  much 
less  than  the  total  if  each  exhibitor 
negotiated  separately.  The  producer 
renting  the  picture  can  afford  to  name 
a  fair  price,  for  he  is  eliminating  sales 
effort  and  is  insuring  himself  a  market. 

Pathe  Will  Distribute. 

The  Associated  Exhibitors,  Inc.,  has 
selected  the  Pathe  Exchange  to  handle 
their  product  throughout  the  world. 
Pathe  is  said  to  have  more  branch  of- 
fices than  any  other  distributing  con- 
cern, is  operated  on  sound  business 
principles,  has  a  long  history  of  suc- 
cessful operation.  Another  factor  in 
the  selection  of  Pathe  is  the  broad  busi- 
ness policy  and  the  square  dealing 
which  has  characterized  its  relations 
with  exhibitors. 


Ferrandini  and  Craver  Visit  Atlanta. 

The  First  National  Exchange  at  At- 
lanta received  a  visit  recently  from 
Frank  Ferrandini  and  R.  D.  Craver,  own- 
ers of  the  First  National  Exhibitors'  Cir- 
cuit franchise  for  Georgia,  Florida,  Vir- 
ginia, Alabama,  North  Carolina  and 
South  Carolina. 

C.  R.  Beacham,  manager  of  the  Atlanta 
Exchange,  gave  a  get-together  oriental 
supper  for  the  visitors,  all  First  National 
employes,  and  several  visiting  exhibit- 
ors. 

"True  southern  hospitality  awaits  any 
member  of  the  First  National  organi- 
zation from  Maine  to  the  Pacific,"  says 
Mr.  Beacham. 


Visualizing  "Edgar,"   "The   Little   Shepherd   of   Kingdom  Come"  and  "Two  Cents'  Worth  of  Humaneness." 

Johnny  Jone.s    Jack  Pickford  and  Madge  Kennedy  are  the  stars  in  these  three  Goldwyn  features  as  pictured 
'  from  left  to  right. 


S62 


THE  MOVING  PICTURE  WORLD 


February  7,  1920 


Dr,  Cyrus  Townsend  Brady,  Vitagraph 
Scenarist,  Dies  Victim  of  Pneumonia 


VERY  unexpectedly  Dr.  Cyrus  Town- 
send  Brady  died  at  his  home  on 
Park  Hill,  Yonkers,  Saturday  morn- 
ing, Jan.  24.  He  was  stricken  with  pneu- 
monia only  two  days  before  and  despite 
the  best  medical  attention  died  sur- 
rounded by  members  of  his  family  be- 
fore they  fully  realized  the  danger.  Dr. 
Brady  was  in  his  fifty-ninth  year,  hav- 
ing been  born  in  1861  at  Pittsburg. 

When  he  was  a  boy  of  ten  his  family 
moved  to  Leavenworth,  Kan.,  where 
the  youth  subsequently  was  graduated 
fiom  high  school  and  was  admitted  to 
Annapolis.  When  he  was  graduated 
from  the  Naval  Academy  the  prospects 
of  promotion  were  negative  and  he, 
therefore,  turned  his  attention  to  other 
pursuits  than  sailoring  for  Uncle  Sam. 

Brady  was  first  employed  in  railroad 
work,  and  married  in  1883,  the  year  of 
his  graduation  from  Annapolis.  Clarissa 
Sidney  Guthrie  was  Dr.  Brady's  first 
wife,  and  three  children  resulted  from 
the  union.  Mrs.  Brady  died  while  her 
iiusband  was  rector  of  an  Episcopalian 
•church  in  Crete,  Neb. 

From  Railroad  Man  to  ClerffTman. 

Dr.  Brady's  studious  nature  had  re- 
"volted  at  prosaic  railroad  work  and  he 
had  undertaken  a  course  in  theology 
under  Dr.  Worthington,  Bishop  of  Ne- 
braska, with  Dean  Gardner  of  the 
•Cathedral  in  Omaha  as  his  tutor.  The 
parish  in  Crete  was  his  first  charge. 

From  Nebraska  Dr.  Brady  moved  to 
Sedalia,  Mo.,  where  he  was  rector  of 
-the  Episcopalian  church,  when  he  mar- 
ried Mary  Bartlett,  of  Sedalia,  who, 
with  three  children  resulting  from  the 
union,  survives  him.  St.  Mark's,  Den- 
ver, was  Dr.  Brady's  next  assig^nment 
and  he  later  became  archdeacon  of  Kan- 
-vania. 

It  was  while  he  was  rector  of  a  church 
in  Overbrook,  Pa.,  that  Dr.  Brady  turned 
his  attention  to  literature.  "For  Love 
-of  Country"  was  his  first  book;  followed 
by  "The  Grip  of  Honor"  and  "For  Free- 
-dom  of  the  Seas."  Since  1897  more  than 
a  hundred  novels,  juveniles  and  works 
•on  history  and  religion  have  been  the 
fruits  of  Dr.  Brady's  authorship. 

In  the  Spanish-American  war  Dr. 
Brady  served  with  the  First  Pennsyl- 
vania Volunteers  as  chaplain — thus  at- 
taining the  record  of  serving  his  coun- 
try in  both  army  and  navy.  Returning 
from  the  war  Dr.  Brady  decided  to  make 
New  York  his  home,  but  after  living 
here  a  short  time  he  was  called  to 
Trinity  Church,  Toledo,  and  then  to  St. 
•George's,  Kansas  City. 

Serves  in  Both  Army  and  Navy. 

Dr.  Brady's  last  fixed  mission  as  an 
Episcopalian  clergyman  was  in  Mount 
Vernon,  N.  Y.,  although  he  has  con- 
tinued to  preach  and  do  missionary 
-work  in  Episcopalian  churches  and  Y. 
M.  C.  A.'s  in  and  around  New  York.  He 
was,  indeed,  conducting  a  series  of  Sun- 
day afternoon  missions  in  St.  Stephen's 
Church,  New  York,  in  his  last  days  of 
life. 

Six  years  ago,  after  two  of  his  scen- 
arios had  been  produced  by  other  firms. 
Dr.  Brady  signed  a  contract  to  write 
for  Vitagraph  and  has  since  been  ex- 
•clusively  employed  in  turning  out  fea- 
ture and  serial  stories  for  Vitagraph 


presentation.  His  first  Vitagraph  was 
"The  Island  of  Regeneration." 

His  other  Vitagraph  feature  included 
"The  Chalice  of  Courage,"  "The  Little 
Angel  of  Canyon  Creek,"  "Hearts  in  the 
Highway,"  "The  Hero  of  Submarine 
D-2"  and  "The  Island  of  Surprise."  The 
last  feature  Vitagraph  produced  from 
Dr.  Brady's  pen  was  "By  the  World 
Forgot." 

While  these  works  were  going 
through  the  process  of  production  there 
were  several  serials  in  which  Dr.  Brady 
collaborated  with  A.  E.  Smith,  president 
of  Vitagraph,  in  preparing  and  pre- 
senting. "The  Fighting  Trail"  was  done 
in  1917,  putting  Vitagraph  "on  the  map" 
as  a  serial  concern. 

Six  Years  as  Film  Scenarist. 

"Vengeance    and    the    Woman,"  "A 


Fight  for  Millions,"  "The  Iron  Test," 
"The  Perils  of  Thunder  Mountain,"  and 
"The  Invisible  Hand"  were  subsequent 
Brady-Smith  serials  that  have  made 
money  for  showmen.  There  is  still  in 
Vitagraph's  hand,  to  be  produced,  an- 
other serial  at  present  unnamed.  "The 
Invisible  Hand"  and  "By  the  World  For- 
got" are  cited  as  the  last  serial  and  the 
last  feature  done  in  Dr.  Brady's  life. 

The  degree  of  L.L.D.  was  conferred 
upon  Dr.  Brady  by  St.  John's  College, 
Annapolis,  and  other  signal  honors  had 
come  to  him  because  of  his  ability  and 
devotion  to  militant  churchmanship.  His 
funeral  was  conducted  by  Bishop  Burch, 
of  the  Diocese  of  New  York,  at  St. 
Stephen's  Church,  and  the  remains  were 
interred  in  Sleepy  Hollow  Cemetery, 
Tarrytown. 

Colonel  Jasper  Ewing  Brady,  editor 
of  Metro's  scenario  department,  and 
Mrs.  L.  C.  Ashbrook,  Mitchell,  Neb.,  a 
brother  and  sister,  are  the  only  imme- 
diate relatives  other  than  fhose  previ- 
ously named,  surviving  Dr.  Brady. 


Minneapolis  Exhibitors  Protest 

as  *'Flu*  Threatens  Dark  Theaters 


Minneapolis,  January  28. 

GUARDS  were  stationed  today  by 
Dr.  E.  E.  Harrington,  Minneapolis 
Public  Health  Commissioner,  in 
front  of  all  motion  picture  houses  with 
strict  injunctions  to  disperse  all  lobby 
crowds  as  a  preventative  measure 
against  the  influenza  epidemic.  Ticket 
sellers  were  warned  against  issuing  any 
tickets  after  houses  were  filled.  Theo- 
dore Hayes,  president  of  the  Twin  City 
Scenic  Company,  was  appointed  by  the 
Exhibitors'  Protective  League  as  chair- 
man of  a  city  committee  to  co-operate 
with  city  health  authorities  following 
a  meeting  to-day  of  thirty  Minneapolis 
rnotion  picture  exhibitors  with  Dr.  Har- 
rington to  protest  against  the  proposed 
closing  of  theatres  as  announced  by  the 
city  health  department. 

Dr.  Harrington  was  informed  that  if 
theatres  here  were  closed  exhibitors 
would  see  that  every  business  of  the 
city  was  also  closed  if  the  fight  had  to 
be  taken  to  court.  Other  committee 
members  are  A.  E.  Parks,  New  Frank- 
lin Theatre,  secretary;  W.  A.  Stefles, 
Northern  Theatre;  Clyde  Hitchcock, 
Princess  Theatre;  Burton  Meyers,  Pan- 
tages,   and   Henry   Green,   New  Lake. 

The  Minneapolis  committee  will  meet 
this  week  with  a  committee  from  St. 
Paul  headed  by  A.  E.  Braddock,,  of  the 
New  Liberty  Theatre,  to  devise  meas- 
ures for  co-operation  between  the  Twin 
Cities  next  week  during  the  Northwest- 
ern Automobile  Show,  when  more  than 
50,000  out-of-town  visitors  are  expected. 
All  theatres  have  special  attractions  for 
the  week.  Finkelstein  and  Ruben,  own- 
ers of  more  than  twenty-five  houses  in 
the  Twin  Cities,  ordered  all  newspaper 
advertising  dropped  to-day  for  a  week 
because  of  Harrington's  orders.  It  is 
estimated  that  guards  will  cost  exhib- 
itors $5,000  daily  in  business. 

Mr.  Parks  issued  the  following  state- 
ment to-day: 

"Influenza  epidemic  is  not  serious.  Less 
than  1,000  are  ill  in  Minneapolis  out  of 
a  population  of  400,000.  Exhibitors  are 
tired  of  being  singled  out  for  persecu- 
tion in  every  calamity.  If  theatres  are 
closed,  we  will  see  that  every  depart- 


ment store  in  the  city  is  closed.  Thea- 
tres are  fumigated  and  are  more  san- 
tary  than  crowded  street  cars,  building 
elevators  and  basement  stores.  I  favor 
a  permanent  committee  to  uphold  ex- 
hibitors' rights  in  the  future.  Harring- 
ton's action  has  united  ex  libitors  as 
nothing  else  has  done." 

The  Exhibitors'  Protective  League  to- 
day took  up  the  question  of  assisting 
North  Dakota  exhibitors  to  purchase 
100-foot  trailers  for  300  houses  in  the 
State,  to  carry  propaganda  against  Sun- 
day closing.  Secretary  H.  L.  Mitchell 
announced  that  league  members  will 
confer  February  3  with  A.  J.  Kavanaugh, 
Ruby  Theatre,  Jamestown;  Joseph 
Isaacs,  Strand  Theatre,  Grand  Forks, 
and  Sam  R.  Cornish,  Strand,  Fargo,  rep- 
resenting North  Dakota  exhibitors,  as 
to  means  for  helping  in  the  fight  to  re- 
open the  State  for  Sunday  theatres. 


Harris  Secures  Injunction. 

An  opinion  was  handed  down  Wed- 
nesday, January  28,  by  Justice  Platzek 
in  the  New  York  Supreme  Court(  Spe- 
cial Term,  Part  1)  granting  an  injunc- 
tion to  restrain  the  production  of  ik 
motion  picture,  "East  or  West,"  by 
Carlyle  Blackwell.  Application  for  in- 
junction was  made  by  William  Harris, 
Jr.,  producer  of  "East  Is  West"  at  the 
Astor  Theatre,  and  Samuel  Shipman 
and  John  B.  Hymer,  authors.  Justice 
Platzek  said  in  his  opinion  :  "It  is  ap- 
parent that  the  two  titles  in  this  case 
are  so  similar  as  to  create  confusion. 
Plaintiff's  title  is  fanciful  and  so  is  de- 
fedant's.  Of  course  there  can  be  no 
monopoly  in  the  use  of  such  words  as 
'east'  or  'west.'  Anyone  may  use  them  as 
part  of  a  descriptive  title.  But  the  fanci- 
ful combination  'East  Is  West'  is  entitled 
to  protection  against  another  fanciful 
title  so  nearly  like  it  as  'East  or  West.' 
The  motion  for  an  injunction  is  granted." 


Reviews  printed  in  Moving  Picture 
World  are  written  with  authoritv  by  ex- 
perienced craftsmen;  written  from  the 
production  exactly  as  it  will  be  presented 
on  the  screen  of  your  theatre. 


February  7,  1920 


THE   MOVING  PICTURE  WORLD 


863 


Maryland  Exhibitors  Vote  Against 
Percentage  and  Bond  Themselves 


THE  Governor  of  Maryland  has 
promised  to  appoint  a  Baltimore 
exhibitor  on  the  Censor  Board  of 
Maryland.  Governor  Ritchie  will  give 
a  hearing  to  the  exhibitors'  side  of  any 
question  which  may  come  up  pertaining 
to  the  film  business  in  Maryland. 

These  facts  were  given  out  in  the 
reading  of  the  minutes  of  a  meeting 
which  was  held  by  the  Exhibitors' 
League  of  Maryland  on  January  19,  by 
Secretary  William  E.  Stumpf,  at  the 
rousing  meeting  held  by  this  body  of 
exhibitors  on  Sunday  afternoon,  January 
25,  in  the  Baltimore  headquarters  of  the 
league.  The  meeting  on  January  28  was 
called  to  order  by  President  Eugene  B. 
McCurdy. 

Those  at  the  table  with  him  included 
Samuel  Berman,  executive  secretary  of 
the  New  York-  State  League;  Thomas  D. 
Goldberg,  vice-president,  and  William 
M.  Stumpf,  secretary  of  the  Maryland 
body.  The  minutes  of  the  preceding 
meeting  as  well  as  the  financial  report 
were  read  by  Mr.  Stumpf,  which  were 
both  approved  and  accepted  by  the 
members  present. 

The  Maryland  League  is  well  on  its 
feet  according  to  the  financial  report. 
According  to  the  report  of  Mr.  Gold- 
berg, chairman  of  the  Business  Com- 
mittee, the  method  of  utilizing  the 
screen  for  advertising  slides,  has  proved 
a  success  and  is  progressing  very  fa- 
vorably. 

Screen  Advertising  a  Topic. 

A  point  was  made  by  Mr.  Goldberg, 
however,  that  if  any  prospective  screen 
advertisers  approach  an  exhibitor,  he 
should  refer  them  to  the  business  com- 
mittee of  the  league  and  co-operate  with 
them  so  that  the  project  will  be  a  suc- 
cess. That  several  exhibitors  had  told 
prospective  advertisers  that  they  knew 
nothing  about  advertising  on  the  screen 
as  arranged  by  the  league,  had  been 
called  to  his  attention,  said  Mr.  Gold- 
berg, and  this  was  his  reason  for  say- 
ing what  he  did. 

Frank  H.  Durkee,  chairman  of  the 
Legislative  Committee,  which  also  in- 
cludes Frank  A.  Hornig  and  Harry  Red- 
dish, reported  that  as  the  Maryland 
Legislature  is  now  in  session,  informa- 
tion about  any  bill  or  discussion  which 
may  come  before  that  body  will  be  com- 
municated to  him  immediately.  He  has 
arranged  for  someone  to  watch  out  for 
the  interests  of  the  league. 

Vote  Against  Percentage. 

The  new  plan  of  percentage  booking 
by  producing  companies  was  thoroughly 
condemned  by  those  present  and  the 
following  motion  was  made  by  Thomas 
D.  Goldberg  and  seconded  by  Myer  Fox: 

That  all  members  of  the  league  are 
not  to  book  an/  pictures  on  a  percent- 
age basis  and  that  each  member  of  the 
league  is  to  deposit  $100  or  the  equiva- 
lent thereof,  to  be  forfeited  if  they  play 
kny  picture  on  a  percentage  basis.  This 
motion  to  take  effect  immediately  for  a 
period  of  one  year  after  the  signing  of 
the  necessary  legal  papers. 

A.  storm  was  created  at  the  meeting 
by  that  part  of  the  motion  relative  to 


the  depositing  of  $100  to  show  good 
faith.  Those  present  became  divided 
into  two  factions. 

Discussion  Over  Percentage. 

Frank  Durkee  lead  the  one  against 
that  part  of  the  motion  which  was  orig- 
inally introduced  as  an  amendment  and 
later  incorporated  in  the  motion  which 
was  suggested  by  Goldberg,  moved  by 
Rome  and  seconded  by  Pacey-  The  other 
side  was  lead  by  Thomas  Goldberg. 

A  heated  discussion  between  the  two 
factions  followed  and  a  vote  was  taken. 
Of  the  34  members  voting,  20  favored 
the  motion  while  14  were  against  it.  So 
the  motion  was  adopted.  Mr.  Pacey 
then  suggested  that  a  committee  be 
appointed  to  interview  the  various 
members  as  to  who  would  back  it  up, 
and  Frank  H.  Durkee,  Myer  Fox  and 
Marion  S.  Pearce  were  appointed. 

Stirring  speeches  were  made  by 
Samuel  Berman  and  Thomas  D.  Gold- 
berg relative  to  the  danger  to  be  in- 
curred by  percentage  booking.  Some 
of  the  shots  that  Mr.  Goldberg  put  over 
were  : 

Goldberg  Fires  Hot  Shot. 
It  is  none  of  the  producer's  business 
what  the  expenses  of  a  theatre  are. 
What  right  has  a  producer  to  see  the 
books  of  any  theatre.  We  want  to  buy 
pictures  on  a  flat  basis  and  let  the  pro- 
ducer figure  his  overhead  and  charge 
accordingly.  Pictures  should  be  sold 
like  any  other  merchandise,  so  that 
producer  and  exhibitor  can  make  a  fair 
profit.  No  other  manufacturers  ask  to 
see  the  books  of  the  retailers,  and  banks 
are  the  only  people  who  want  itemized 
statements  and  that  is  because  they  are 
lending  you  money.  The  producers  do 
not  offer  to  help  make  up  your  losses. 

Mr.  Berman  sounded  a  warning  to  the 
exhibitors  by  stating  that  the  profits 
to  the  theatre  manager  or  owner,  if 
they  accepted  the  percentage  booking 
proposition,  would  in  a  short  time,  not 
be  a  fifty-fifty  proposition,  but  would 
probably  be  a  75-25  per  cent,  basis — 75 
per  cent,  being  in  favor  of  the  pro- 
ducer. 

"It  may  come  to  the  point  where 
there  will  never  be  a  flat  rate  again 
for  booking  pictures,  if  the  percentage 
basis  gains  headway,"  he  said.  He  also 
stated  that  he  had  been  down  south 
recently  to  get  a  line  on  business  con- 
ditions and  he  found  most  of  the  exhib- 
itors very  nervous  relative  to  business 
at  the  present  time  and  explained  that 
the  Lynch  interests  had  bought  out  176 
theatres. 

Berman  Sounds  a  Warning. 

How  the  owner  is  approached  and  his 
theatre  bought,  notes  being  given,  and 
then  the  profits  of  the  theatre  being 
used  to  pay  ofif  the  notes,  which  practi- 
cally means  that  the  theatres  pay  for 
themselves,  Mr.  Berman  explained. 

Louis  Schlichter  said  that  only  recent- 
ly in  New  York  he  had  heard  someone 
connected  with  a  producing  company 
brag  about  how  the  percentage  basis 
had  been  put  over  in  Baltimore  and 
what  big  chumpj  they  were. 

Mr.  Berman  next  spoke  about  adver- 


tising reels  that  are  now  being  produced 
by  a  certain  company  regularly,  which 
are  rented  through  state  leagues  to  ex- 
hibitors on  a  fifty-fifty  basis  and  half 
the  rental  thereof  being  given  to  the 
league  for  its  territory 

A  list  of  names  which  are  to  be  sub- 
mitted to  Governor  Ritchie,  from  which 
he  is  to  make  a  selection  for  an  exhibi- 
tor to  be  appointed  on  the  censor  board 
was  made  up.  The  next  appointment  for 
the  censor  board  that  will  be  vacant 
will  be  the  chairman  of  the  board 

As  the  Democratic  party  is  now  in 
power  in  Maryland,  it  was  decided  that 
this  appointment  would  have  to  be  a 
Democrat,  so  all  the  names  on  the  list 
are  staunch  Democrats. 

Governor  Shows  Fairness. 
When  Governor  Ritchie  spoke  to  the 
exhibitors  at  the  meeting  on  January 
19,  he  is  reported  to  have  said  that  he 
was  willing  to  co-operate  with  all  busi- 
nesses and  industries  in  the  state  of 
Maryland  regarding  their  troubles  and 
complaints  But  he  wanted  a  man  who 
was  in  the  business  to  come  and  talk 
to  him  rather  than  have  someone  out- 
side of  the  industry  talk  to  him  as  its 
representative. 

There  is  also  a  chance,  it  is  under- 
stood, to  have  an  exhibitor  of  Baltimore 
appointed  on  the  State  Board  of  Moving 
Picture  Operator  Examiners.  Harry 
Cluster  and  Louis  A.  DeHoff  were  the 
names  mentioned  for  this  appointment. 
Elect  Officers  and  Directors. 
Next  the  election  of  officers  and 
Board  of  Directors  for  ensuing  year 
was  held  and  the  following  members 
were  unanimously  chosen  :  Eugene  B. 
McCurdy,  president;  Thomas  D.  Gold- 
berg, vice-president;  J.  Louis  Rome, 
treasurer,  and  William  E.  Stumpf,  sec- 
retary. Sixteen  names  were  nominated 
for  election  to  the  board  of  directors, 
and  an  election  followed  with  the  re- 
sult that  the  seven  members  were 
elected  as  follows :  Charles  A.  Hicks, 
Walter  Pacey,  Frank  H.  Durkee,  Frank 

A.  Hornig,  Louis  Schlichter,  Benjamin 
Cluster  and  Wallace  High. 

List  of  Those  Present 
Those  present  at  the  convention  were: 
Harry  Morstein,  Wallace  High,  Arthur 

B.  Price,  Harry  Reddish,  Myer  Fox,  Vin- 
cent Valentini,  Miss  Ulman,  Mr.  Ulman, 
J.  Louis  Schlichter  and  Mr.  and  Mrs. 
Phillip  Miller. 

William  Kolb,  Charles  Nolte,  Frank 
Holmes,  Guy  L.  Wonders,  Frank  H. 
Durkee,  C.  A.  Hicks,  Joseph  Brodie, 
M.  A.  Berger,  Harry  Cluster  and  Joseph 
Fields. 

William  Tyler,  Frank  A.  Hornig,  Louis 
A.  DeHoflF,  Ben  Cluster,  Marion  S. 
Pearce,  Phillip  Scheck  and  Greenburg 
Brothers. 

W.  E.  Stumpf,  E.  B.  McCurdy,  Milton 
Caplon,  B.  Rosenbear,  Mr.  Strobele,  J. 
Louis  Rome,  Morris  A.  Rome,  M.  T. 
Eiser,  J.  Rabinovich,  Walter  Pacey,  R. 
L.  Byrum  and  Julius  Goodman. 


"Manager  Wanted"  is  an  advertisement 
frequently  appearing  in  The  World's  Clas- 
sified department.    Give  it  a  try  and  better 

your  position. 


■ 


864 


THE  MOVI^JG   PICTURE  WORLD 


February  7,  1920 


Famous  Players -Lasky  Executives  and 


EXECUTIVES  and  sales  representa- 
tives of  Famous  Players-Lasky 
Corporation  from  all  the  districts 
and  branches  .  of  the  organization 
throughout  the  United  States  opened 
the  first  national  convention  of  its  char- 
acter ever  called  in  the  history  of  the 
moving  picture  industry  at  the  Hotel  La 
Salle,  Chicago,  Monday  morning,  Janu- 
ary 19,  and  closed  Friday  evening,  Jan- 
uary 23. 

Adolph  Zukor,  president  of  the  or- 
ganization; Jesse  L.  Lasky,  vice  presi- 
dent; Arthur  S.  Friend,  treasurer,  and 
H.  D.  H.  Connick,  chairman  of  the 
finance  committee,  did  not  arrive  until 
the  Friday  morning  session,  making  the 
closing  day  the  most  interesting  and 
spectacular  of  the  convention. 

Monday's  Sessions. 

The  convention  was  called  for  the  pur- 
pose of  discussing  problems  of  sales,  dis- 
tribution and  exploitation.  The  open- 
ing session  was  conducted  by  Al  Licht- 
man,  general  manager  of  the  depart- 
ment of  distribution,  at  which  he  sound- 
ed the  keynote  of  the  convention.  He 
reviewed  the  history  and  development 
of  the  Famous  Players-Lasky  Corpora- 
tion from  the  days  of  the  Famous  Play- 
ers Film  Company,  the  original  organ- 
ization, and  the  first  feature  release, 
"Queen  Elizabeth,"  up  to  the  present 
time,  and  he  touched  on  the  various 
problems  that  had  been  encountered 
and  which  resulted  in  the  development 
of  various  plans  of  distribution. 

Mr.  Lichtman  reviewed  the  various 
sales  and  distribution  methods  which 
had  been  followed  in  the  past  and  an- 
nounced that  the  sales  organization  was 
going  back  to  first  principles,  namely, 
that  every  picture  would  be  ultimately 
distributed  and  exploited  solely  on  the 
basis  of  its  own  merit,  without  refer- 
ence to  any  other  consideration. 

"All  the  methods  of  the  past  have  been 
makeshift  methods,"  said  the  speaker. 
"These  were  developed  and  employed 
to  meet  emergencies  as  they  arose.  None 


Company  Will  Institute 
Individual  Exploitation 
and  Feature  Aids  to 
Exhibitors 


were  based  on  a  consideration  of  all  the 
elements  of  solid  fundamentals.  One 
picture  is  the  hasis  of  the  industry  and 
each  picture  must  be  distributed  to  the 
exhibitor  and  to  the  public  absolutely 
on  its  own  merit.  The  time  of  the  ex- 
hibitor must  be  measured  against  the 
quality  of  the  picture. 

Era  of  Specialization. 

"This  is  the  era  of  specialization  and 
we  must  be  specialists  on  every  picture. 
We  are  organizing  a  special  force  of  ex- 
ploitation experts  and  salesmen  com- 
binging  the  dut'es  of  selling  first  to  the 
exhibitor  for  the  producer,  and  then 
selling  to  the  public  for  the  exhibitor. 
The  plan  calls  for  the  recreation  of 
our  sales  force.  It  calls  for  the  organ- 
ization of  a  corps  of  film  experts,  who 
will  consider  each  production  as  a  liv- 
ing thing  and  not  as  so  many  cans  of 
film.  This  exploitation  force  will  be  in- 
creased by  one  man  for  each  exchange, 
he  to  work  urder  direct  control  from 
the  home  office  and  in  thorough  harm- 
ony and  co-optration  with  the  branch 
executives." 

After  the  opening  session  the  public- 
ity and  advertising  department  and  the 
exploitation  force  met  in  separate  ses- 
sion, with  John  C.  Flinn,  director  of 
publicity  and  advertising,  presiding,  to 
discuss  exploitation  problems.  The  dis- 
tribution department  continued  its  de- 
partmental sessions,  with  Mr.  Lichtman 
presiding. 

Tuesday's  Sessions. 

Problems  arising  in  the  sales  and  ex- 
ploitation departments  of  Famous  Play- 
ers-Lasky Corporation  were  considered 


in  detail  durinj;  the  second  day  of  the 
convention  of  executives  and  represent- 
atives of  the  sales  and  exploitation  de- 
partment. 

Among  the  items  of  discussion  were 
film  service  on  a  percentage  basis  and 
the  element  of  skipped  bookings. 
Methods  to  reduce  the  number  of 
skipped  bookings  were  also  discussed. 

One  of  the  interesting  features  of  the 
session  was  the  urgent  instruction  given 
to  branch  managers  that  reports  be  made 
to  the  home  office,  New  York,  on  all 
salesmen  who  show  promise  of  develop- 
ing their  ability,  so  as  to  justify  placing 
them  in  positions  of  greater  respon- 
sibility. 

In  the  course  of  the  general  discus- 
sion Mr.  Lichtman  said: 

"We  are  going  to  continue  to  be  the 
leaders  in  this  industry  both  in  produc- 
tion and  in  distribution.  We  can  dis- 
tribute in  any  way  that  any  other  or- 
ganization can  distribute,  and  in  any 
way  that  their  product  can  be  distrib- 
uted. 

Won't   Shut  Out  Exhibitors. 

"Exhibitors  have  taken  in  $750,000,000 
through  their  box  offices  in  the  lasv 
year  and  we  feel  that  we  could  invest 
our  money  in  the  exhibiting  end  of  the 
business  with  chances  of  getting  better 
returns  on  our  investment  than  we  now 
receive;  but  wc  feel  that  if  we  were  to 
do  this  we  would  shut  out  other  ex- 
hibitors and  thus  cut  of?  our  own  produc- 
tion outlet." 

A  tribute  was  paid  to  Cecil  B.  DeMille 
for  the  quality  of  his  releases. 

John  C.  Flinn,  director  of  advertising 
and  publicity,  outlined  the  general  plan 
of  publicity  and  exploitation  which  will 
be  adopted,  by  which  each  production 
will  be  given  individual  exploitation  by 
experts  in  the  field.  Claud  Saunders 
manager  of  the  department  of  exploita- 
tion, followed,  giving  further  details  of 
this  plan  of  development.  Terome  Beat- 
ty,  advertising  manager,  detailed  the 
improvements  that  have  been  made  in 
poster  paper  designs,  and  described  the 


The  Initial  National  Convention  of  Famous  Players-Lasky  Held  in  Chicago — a  Mighty  Gathering  of  the  Idea  Clan. 

Gathered  here  around  the  banquet  and  conclave  board,    stopping  only  momentarily  for  this  pictorial  record. 


February  7,  1920 


THE  MOVING   PICTURE  WORLD 


865 


Salesmen  Hold  Convention  in  Chicago 


phenomenal  growth  and  development  of 
the  designing  department  in  that  and 
other  advertising  work. 

The  exploitation  department  repre- 
sentatives held  a  separate  meeting  at 
which  their  work  was  outlined  in  care- 
ful detail  by  John  C  Flinn.  A.  C.  Dil- 
lenbeck  of  Hanff-Metzger,  Inc.,  adver- 
tising, discussed  the  national  advertising 
campaign  and  the  part  it  plays  in  the 
general  exploitation  of  the  productions. 

Wednesday's  Sessions. 

The  sales  organization  and  the  ad- 
vertising and  exploitation  departments 
held  a  joint  session  and  considered  a 
wide  range  of  subjects.  During  the  day 
an  open  forum  was  held  at  which  the 
exploitation  representatives  from  vari- 
ous sections  explained  the  manner  in 
which  they  had  carried  out  their  plans 
for  the  benefit  of  exhibitors.  It  was 
shown  that  a  special  effort  had  been 
made  by  the  exploitation  forces  to  aid 
the  small  exhibitor  to  get  the  maximum 
of  revenue  from  the  pictures  shown. 
This  work  has  been  highly  successful 
throughout  th.-.  country. 

During  the  day  the  plans  for  the 
growth  and  extension  of  activities  of  the 
exploitation  department  were  discussed 
in  detail,  and  it  was  decided  that  no 
more  pictures  will  be  handled  than  can 
be  given  thorough  and  comprehensive 
exploitation.  The  dates  on  the  calendar 
will  no  longer  regulate  releases.  The 
only  regulation,  will  be  their  own  pulling 
power. 

Will  Feature  Accessories. 

The  attention  of  the  convention  was 
given  to  the  matter  of  marketing  ac- 
cessories in  such  a  way  that  they  will 
bring  increased  revenue  to  the  exhibitor. 
The  proper  use  of  accessories  is  of  vital 
importance  to  the  box  office  and  the 
exhibitor  will  be  educated  to  the  intel- 
ligent use  of  these  money  makers. 

The  delegates  attended  the  Winter 
Garden  show  in  the  Consumers  Build- 
ing, in  the  evening,  and  the  leading  men 
of  the  convention  were  made  the  butts 
of  the  jests  of  the  performers.  They 
then  went  to  the  Chicago  office  of  the 
organization,  where  they  were  the  guests 
of  Special  Representative  J.  W.  Allen 
and  Branch  Manager  Fred  Creswell. 
They  viiwed  the  first  pre-release  of  "On 
with  the  Dance"  and  a  special  produc- 
tion showing  the  ramifications  of  the 
department  of  foreign  distribution  of 
Famous  Players-Lasky  Corporation.  A 
light  supper  was  also  served,  after  which 
the  exchange  was  inspected  thoroughly. 
Thursday's  Sessions. 

The  only  item  of  Thursday's  business 
given  out  was  the  speech  of  H.  D.  H. 
Connick,  chairman  of  the  finance  com- 
mittee of  Famous  Players-Lasky,  which 
was  delivered  during  the  afternoon  ses- 
sion.   The  speech  follows: 

"No  business  that  I  know  of  has  the 
opportunity  today  that  the  motion  pic- 
ture business  has.  You  have  got  the 
greatest  company;  you  distribute  the 
greatest  pictures  and  you  have  an  organ- 
ization that  is  ten  times  bigger  than 
any  other,  and  bigger  than  all  the  others 
put  together. 

"Your  company's  financial  condition  is 
as  fine  as  that  of  any  other  big  corpora- 


Connick  Declares  Industry 
Has  Had  Only  Average 
Share  of  Diseases  of 
Childhood 

iiiiiiiiiilPiiitiiiiiiiiiiriiiiiiiiiiiriiiiiiiiiiiiiiiiiiiii  titiiiiiiiiiiHiiiriiiiiiiii  iiiiMiiiiiMmiiiiiiiiiiiiiiiiiiuiiiiii 

tion  in  any  line.  At  the  rate  you  are 
growing  now  I  would  not  be  surprised 
to  see  the  corporation  grow  to  three 
times  its  present  size  and  power  within 
the  next  few  years. 

Proportion  of  Marg;in  Inadequate^ 

"All  you  have  got  to  do  is  to  watch 
your  step  and  push  your  pictures.  The 
only  big  criticism  that  I  would  make  is 
that  you  operate  on  too  small  a  margin. 
You  do  not  get  the  same  proportion  of 
margin  that  the  man  gets  who  makes 
any  one  of  a  large  number  of  other 
products. 

"You  are  in  a  good  substantial,  solid 
industry.  It  is  just  as  firm  a  business 
as  any  other  industry.  This  business 
has  no  more  of  the  diseases  of  child- 
hood than  any  other  big  business  has 
had. 

"You  have  net  begun  to  scratch  the 
surface  of  your  possibilities.  There  is 
the  foreign  field;  there  is  the  wonderful 
future  for  the  feature  production  and 
all  the  other  fields  of  which  you  now 
have  a  little  knowledge.  New  fields  will 
develop  as  the  industry  grows,  which 
will  give  you  even  greater  opportunities 
for  expansion  than  you  have  known. 

"No  need  to  v/orry  about  the  combina- 
tion of  other  interests.  The  same  thing 
occurred  when  United  States  Steel  was 
organized.  There  were  plenty  of  im- 
itators; but  none  of  them  got  very  far. 
United  States  Steel  is  all  right  because 
its  foundation  was  secure  and  sensible. 
So  is  Famous  Players-Lasky  Corpora- 
tion." 

Friday's  Sessions. 

Adolph  Zukcr,  president,  and  Jesse 
Lasky,  vice  president  in  charge  of  pro-- 
duction,  were  present  at  the  morning 
session.  Mr.  Lichtman  again  was  in  the 
chair. 

President  Zukor's  speech  on  the  oc- 
casion was  not  given  out  to  the  press; 
but  it  is  said  that  he  aroused  enthu- 
siasm among  the  delegates  by  his  ref- 
erence to  the  loyal  and  steadfast  ser- 
vice which  they  h^ve  rendered  and  to  his 
confidence  in  their  purpose  to  develop 
and  grow  with  the  organization  in  the 
future. 

Plays  and  Stories  Under  Contract. 

Vice  President  Lasky  held  the  close 
attention  of  the  delegates  .as  he  outlined 
a  program  of  production  which  will  in- 
sure to  the  exhibitor  the  choicest  ma- 
terial available  in  book  stories  and  the 
drama.  He  announced  that  arrange- 
ments had  been  completed  with  a  num- 
ber of  successful  writers  and  with  thea- 
tre organizations,  by  which  the  organi- 
zation will  receive  the  benefit  of  their 
entire  output.  He  mentioned  in  this  re- 
gard the  works  of  J.  M.  Barrie,  secured 
through  the  Frohman  interests;  George 
Broadhurst's,  through  the  same  channel, 
and  also  the  works  of  John  Williams, 
Oliver  Morosco's  productions  and  oth- 


ers of  like  merit.  Famous  Players-Las- 
ky has  the  first  call  on  all  of  these  for 
their  works,  Mr.  Lasky  declared. 

Speaking  of  directors,  Mr.  Lasky  said 
that  the  services  of  the  "big  five"  are 
assured  for  a  number  of  years.  These 
include  Cecil  B.  DeMille,  George  Fitz- 
maurice,  William  DeMille,  George  Mel- 
ford  and  William  D.  Taylor.  This  list 
does  not  include  Hugh  Ford,  whose  work 
in  London  can  well  be  classed  with  that 
of  the  others.  The  "big  five"  will  prob- 
ably make  twenty  special  productions 
in  the  year. 

Great   Stock   Company  Announced. 

Mr.  Lasky  said  that  the  production  de- 
partment has  also  developed  the  idea  of 
a  great  stock  company,  which  will  en- 
able the  producers  to  put  on  their  pro- 
ductions with  an  all  star  cast. 

Mr.  Lasky  stated  that  plays  already 
contracted  for,  or  which  are  now  in 
work,  include  "Peter  Ibbetson,"  "The 
Sea  Wolf,"  "The  Roundup,"  with  Roscoe 
Arbuckle  as  the  Sheriff;  "The  Sorrows 
of  Satan"  (by  Marie  Corelli),  "Held  by 
the  Enemy,"  "The  Prince  Chap,"  "The 
Fighting  Chance,"  Victor  Hugo's  "Toil- 
ers of  the  Sea,"  in  which  some  wonderful 
spectacular  effects,  including  the  battle 
with  the  sea  monster,  will  be  filmed; 
"The  Savage,"  "The  Man  Who  Killed," 
"The  Heart  of  Maryland,"  "Civilian 
Clothes,"  "The  Crimson  Alibi,"  "Sacred 
and  Profane  Love,"  in  which  Elsie  Fer- 
guson is  to  star  on  the  speaking  stage 
and  in  which  she  will  star  in  the  pic- 
ture production;  "Dr.  Jekyll  and  Mr. 
Hyde,"  which  John  Barrymore  has  just 
completed  for  Famous  Players;  "De- 
classe," "Conrad  in  Quest  of  His  Youth," 
"For  the  Defense,"  "The  Charm  School" 
and  "The  Great  Day."  "We  will  also 
have  the  works  of  Max  Marcin  and  Sal- 
isbury Field  to  draw  upon,"  Mr.  Lasky 
said. 

Mr.  Lasky  promised  that  the  art  titles 
of  motion  pictures  produced  by  his  de- 
partment will  be  made  most  distinctive 
by  the  employment  of  artists  of  unques- 


The  Strong  Man 

John  Barrymore  in  his  great  role  in 
Famous  Players'  "The  Copperhead." 


866 


THE   MOVING   PICTURE  WORLD 


February  7,  1920 


tioned  ability,  who  will  title  the  pictures 
in  the  spirit  of  the  production  itself. 
Radical  improvements  and  developments 
in  this  line  are  promised. 

What  the  Convention  Accomplished. 

The  inauguration  of  a  completely  new 
plan  of  exploitation  and  distribution  of 
Paramount-Artcraft  picture  was  brought 
about  by  the  convention  just  closed.  The 
change  from  old  methods,  in  themselves 
highly  successful  but  outgrown,  is  al- 
most revolutionary  in  character.  The 
plan  is  to  give  the  exhibitor  of  Para- 
mount-Artcraft pictures  the  maximum 
financial  returns  on  every  picture  of  that 
brand  that  he  shows.  Each  picture  will 
stand  absolutely  and  solely  on  its  own 
merits,  without  relationship  to  any 
other  picture.  Each  picture  will  make 
its  own  record  for  the  exhibitor  and 
for  the  producer.  The  good  ones  will 
stand  on  their  merits  and  will  not  serve 
to  bolster  up  the  occasional  weak  ones. 

The  motion  picture  going  public  will 
be  the  sole  judges  of  the  compensation 
received  by  the  exhibitor  and  the  pro- 
ducer. To  the  exhibitor  it  means  that 
he  will  get  the  full  pressure  of  the  ex- 
ploitation, sales,  advertising  and  public- 
ity departments  back  of  every  picture 
he  shows.  This  force  will  be  concen- 
trated on  the  individual  picture  instead 
of  being  scattered  among  the  list.  The 
adoption  of  this  plan  will  bring  about  a 
complete  reorganization  of  the  ex- 
ploitation and  sales  departments  to  meet 
the  new  conditions. 

First   Step   in  Reorganization. 

The  fii-st  step  in  the  reorganization  will 
be  to  double  the  number  of  the  existing 
force  and  train  the  new  men  to  carry 
out  the  work  in  the  field.  This  work 
will  be  outlined  by  a  corps  of  experts 
in  the  home  office  and  in  the  field.  Each 
exchange  headquarters  will  have  as- 
signed to  its  territory  one  or  more  of 
these  trained  exploitation  men  whose 
services  will  be  given  direct  to  the  ex- 
hibitor. A  zoning  system  will  be  worked 
out,  as  quickly  as  it  can  be  done,  with 
an  intelligent  consideration  of  all  local 
conditions  and  requirements.  Exploita- 
tion salesmen  will  be  assigned  to  these 
zones  and  will  carry  the  exploitation  to 
the  box-offices. 

The  adoption  and  application  of  this 
plan  will  open  the  way  to  every  exhib- 
itor of  Paramount-Artcraft  pictures  for 
longer  tuns  of  pictures  with  merit,  to 
greater  profits  from  the  showings  and 
to  more  thorough  and  satisfactory  con- 
ditions in  every  element  of  their  rela- 
tionship to  the  distributing  organization. 
To  Announce  Profit  Sharing  Program. 

It  was  announced  during  the  conven- 
tion that  the  finance  committee  and  the 
executives  of  the  corporation  are  com- 
pleting a  profit-sharing  program,  the 
details  of  which  will  be  given  out  in 
the  near  future.  The  committee  has 
been  at  work  on  this  plan  for  several 
months,  mvestigating  the  operation  of 
various  similar  plans  that  have  been 
adopted  and  put  into  eflPect  by  other 
corporations,  and  taking  the  best  ele- 
ments from  all  these  for  their  use. 
"Pep"  Issued  Daily  During  Convention. 

r^?,'''"?  convention  a  daily  edition 
of  Pep,  the  confidential  house  organ  of 
Famous  Players-Lasky,  was  issued  by 
the  publicity  department.  It  was  edited 
by  Gordon  H-  Place,  editor  of  Progress- 
Advance,  directed  by  Mr.  Flinn 

Accompanying  the  New  York  delega- 


tion were  George  W.  Weeks,  of  Toronto, 
general  manager  of  Famous-Lasky  Film 
Service,  Ltd.;  N.  L.  Nathanson,  Toronto, 
and  A.  H.  Blank,  Omaha,  who  operates 
an  important  chain  of  theatres  in  the 
Middle  West. 

The  following  district  managers  were 
present:  Harry  Asher,  Boston;  W.  E. 
Smith,  Philadelphia;  C.  E.  Holcomb,  At- 
lanta, Ga. ;  Louis  Marcus,  Salt  Lake 
City;  Herman  Wobber,  San  Francisco. 

The  special  representatives  present 
were  Melvin  bhauer.  New  York;  J.  W. 
Allen,  Chicago;  M.  H.  Lewis,  Kansas 
City;  W.  J.  Pr?tt,  Atlanta,  New  Orleans 
and  Charlotte,  N.  C. ;  1^  L.  Dent,  Dallas, 
Texas. 

The  branch  managers  present  were 
J.  A.  McConville,  Boston;  William 
O'Brien,  Portland,  Me.;  Henry  T.  Scully, 
New  Haven;  H.  H.  Buxbaum,  New  York 
City;  J.  D.  Clark,  Philadelphia;  Paul  J. 
Swift,  Washington;  Herbert  E.  Elder, 
Pittsburgh;  H.  P.  Wolfberg,  Cincinnati; 
G.  W.  E. dman,  Cleveland;  Fred  Creswell, 


Chicago;  J.  W.  Hicks,  Jr.,  Minneapolis; 
H.  A.  Ross,  Detroit ;  C.  L.  McVey,  Kan- 
sas City,  Mo.;  R.  C.  LiBeau,  Des  Moines; 
C.  L.  Peavy,  Omaha;  R.  E.  Bradford,  At- 
lanta, Ga.;  H.  F.  Wilkes,  New  Orleans; 
G.  E.  Akers,  St.  Louis;  T.  O.  Tuttle, 
Dallas;  Joseph  H.  Gilday,  Oklahoma 
City;  David  Prince,  Charlotte,  N.  C. ; 
F.  B.  McCracken,  Salt  Lake  City;  Mil- 
ton H.  Cohn,  Denver;  H.  G.  Rosebaum, 
San  Francisco;  H.  G.  Balance,  Los  An- 
geles; G.  W.  Endert,  Seattle;  C.  M.  Hill, 
Portland,  Oregon. 

The  exploitation  representatives  pres- 
ent were  Oscar  A.  Doob,  Cincinnati; 
John  P.  Goring,  Kansas  City;  John  D. 
Howard,  Seattle ;  Fred  W.  McClellan, 
Philadelphia;  Paul  L.  Morgan,  New 
Haven;  Herman  Phillips,  Cleveland;  H. 
Wayne  Pierson,  Atlanta;  T.  J.  Planck, 
Detroit;  Al  Price,  Los  Angeles;  Daniel 
Roche,  Chicago;  Wayland  H.  Taylor, 
New  York;  Lester  Thompson,  Boston; 
Leslie  F.  Whalen,  Dallas,  Tex.,  and 
Charles  L.  Winston,  Denver. 


Robertson-Cole  Has  Release  Righ 's 

to  Johnson  s  "Who's  Your  Servant?*' 


WHO'S  YOUR  SERVANT"  has  been 
secured  for  release  by  Robert- 
son-Cole from  L.  L.  Hiller,  who 
controlled  the  world  rights  to  the  pro- 
duction penned  by  Julian  Johnson,  a 
motion  picture  critic  of  national  impor- 
tance. This  special  feature  has  attracted 
the  attention  of  hundreds  of  exhibitors 
in  all  parts  of  the  country,  owing  to  its 
exploitation  possibilities  and  the  time- 
liness of  its  story. 

The  picture  is  based  upon  a  stage  play 
that  had  a  successful  run  at  the  Prin- 
cess Theatre  in  New  York  City.  The 
plot  lays  bare  the  astonishing  condi- 
tions prevalent  in  some  homes  owing  to 
the  confidence  which  the  family  has  in 
its  servants.  To  carry  out  this  theme, 
Mr.  Johnson  was  in  constant  communi- 
cation with  one  of  the  leading  police 
officials  of  the  United  States,  who  took 
a  personal  interest  in  the  making  of  the 
drama. 

Statistics  compiled  by  Mr.  Johnson 
show  that  every  city  in  the  country  at 
the  present  time  is  having  its  own 
troubles  in  settling  the  servant  prob- 
lem. Murder,  theft  and  fire  are  placed 
directly  at  the  door  of  the  servants  in 
Mr.  Johnson's  story,  and  he  shows  how 
these  evils  have  their  origin  and  what 
are  the  methods  of  bringing  peace  and 
qniet  into  the  home  via  the  servant 
route. 

Well  Exploited. 

One  of  the  leading  first  run  exhibitors 
in  the  United  States,  while  on  a  visit 
to  New  York,  asked  to  see  the  film. 
After  the  screening  this  man  of  national 
importance  in  filmland  said  that  "Who's 
Your  Servant?"  was  without  doubt  one 
of  the  best  pictures  ever  given  to  the 
trade  for  exploitation,  according  to 
Robertson-Cole. 

"'Who's  Your  Servant?'  is  without 
doubt  one  of  the  best  exploitation  pic- 
tures ever  sold  by  me,"  said  Mr.  Hiller. 
"As  soon  as  I  heard  the  title  of  Mr. 
Johnson's  version  of  the  up-to-date  ser- 
vant question  I  wanted  to  see  the  print. 
To  see  this  picture  is  to  book  it,  for 
after  I  had  the  production  screened,  I 
secured  the  world's  rights  to  the  sen- 
sation of  the  year. 


'There  is  a  tieup  for  every  exhibitor 
in  the  land  in  this  picture.  The  police 
approve  of  it,  and  as  Mr.  Johnson's 
theme  is  true  to  nature,  exhibitors  will 
receive  all  kinds  of  assistance  to  put 
this  picture  over  with  a  bang.  It  is  a 
big  picture  with  a  big  theme  and  con- 
tains a  wealth  of  exploitation  possi- 
bilities." 

Many  Accessories. 

No  matter  what  the  exhibitor  wishes 
to  feature  in  his  exploitation,  whether 
it  is  his  lobby,  stunts,  advertising  tie- 
ups  or  window  displays,  he  will  find  his 
problems  all  solved  when  he  books 
"Who's  Your  Servant?"  The  campaign 
book  and  the  special  publicity  supple- 
ment cover  every  possible  angle  in- 
volved in  selling  the  picture  to  the  pub- 
lic. Besides  these  there  is  a  long  list 
of  accessories  that  range  from  a  tiny 
sticker  to  elaborate  four-color  designs 
for  postals  and  window  cards. 

Special  attention  has  been  devoted  to 
the  development  of  ideas  that  will  en- 
able the  exhibitor  to  build  up  his  ad- 
vertising in  co-operation  with  public 
service  corporations,  merchants  and 
others.  This  plan  gives  the  theatres  the 
benefit  of  whole  page  newspaper  adver- 
tising at  a  no  greater  expense  than  he 
customarily  spends  on  an  ordinary  pro- 
duction. 


To  Stage  Fight  Scene  in  Mountain  Pass. 

British  and  Indian  troops  numbering 
900  will  battle  in  the  Santa  Susana 
Pass  during  the  coming  week  for  scenes 
of  "The  Hope,"  the  Drury  Lane  melo- 
drama now  being  filmed  by  Screen 
Classics,  Inc.,  as  a  Metro  release.  This 
pass,  located  in  the  mountains  above 
Chatsworth,  Cal.,  is  the  division  be- 
tween the  San  Fernando  and  Ventura 
valleys. 

It  was  chosen  as  the  location  for  the 
fighting  scenes  because  of  its  similarity 
to  the  famous  Khyber  Pass  in  India. 
This  historic  "gateway  to  India."  is 
the  scene  in  Cecil  Raleigh's  and  Henry 
Hamilton's  melodrama  of  a  spirited  en- 
gagement between  Afghanistan  savages 
and  troops  of  the  British  India  army. 


February  7,  1920 


THE   MOVING   PICTURE  WORLD 


867 


Goldwyn  Has  Controlling  Interest 

in  the  Bray  Pictures  Corporation 


GOLDWYN  PICTURES  CORPORA- 
TION now  holds  a  controlling  in- 
terest in  the  Bray  Pictures  Cor- 
po'.  ation  whose  product  it  has  been  dis- 
tributing since  September  1919.  It  is 
stated  that  the  scope  of  the  Bray  Cor- 
poration's production  will  be  substan- 
tially increased  along  entertainment, 
educational  and  industrial  lines.  The 
first  move  will  be  the  introduction  of  a 


Samuel  Goldwyn. 

werkly  release  under  the  title  of  Gold- 
wyn-Bray  Comics,  in  addition  to  the 
Goldwyn-Bray  Pictograph. 

At  a  meeting  recently  held  the  fol- 
lowing officers  and  directors  were  elect- 
ed.  J.  R.  Bray,  president;  Francis  A. 
Gi'dger,  vice  president;  J.  F.  Le^renthal, 
vice  president;  Moritz  Hilder.  treas- 
urer; Gabriel  L.  Hess,  secretary;  Erich 
Sc'iay,  assistant  secretary,  assistant 
tret  surer;  Watson  B.  Robinson,  assis- 
tant secretary.  Executive  committee: 
Francis  A.  Gudger,  chairman  ;  J.  R.  Bray, 
Samuel  Goldwyn.  Board  of  Directors: 
J.  R  Bray,  Francis  A.  Grudger,  E  Dean 
Pa/melee,  Duncan  A.  Holmes,  J  F. 
Leventhal,  F.  J.  Godsol,  Max  Fleischer, 
Mortiz  Hilder,  Watson  B.  Robinson, 
Gabriel  L.  Hess. 

Leslie's  and  Judge  Represented. 

In  making  the  Goldwyn-Bray  Comics 
the  producers  will  have  the  backing  of 
the  extensive  resources  of  the  Leslie 
Judge  Co.,  publishers  of  Leslie's  Week- 
ly, Judge  and  other  magazines.  The 
Comics  will  contain  one  of  Bray's  an- 
imated cartoon  subjects  and  a  compila- 
tion of  paragraphs  selected  and  edited 
by  Leslie's  and  going  under  the  general 
head  of  Penpoints. 

Mr.  Bray  declares  there  is  a  steadily 
imreasing  demand  for  instructive  sub- 
jects coming  from  schools  and  other  in- 
stitutions. The  Bray  company  controls 
pa'ents  that  make  it  possible  for  in- 
structive drawings  to  be  perfected  to 
th;  highest  point,  and  the  same  pro- 


cesses may  be  utilized  in  conjunction 
wiih  straight  photograph  in  making  in- 
duf  trial  films. 

Another  important  step  in  the  pro- 
gress of  the  organization  is  the  sending 
of  cameramen  to  all  parts  of  the  world 
to  secure  travel  and  scenic  subjects  in 
far-away  countries  never  before  visited 
by  photographers.  Several  expeditions 
already  have  been  sent  out  and  others 
ar-i  planning  to  leave  soon. 

Bray  Among  Cartoon  Pioneers. 

The  growth  of  the  Bray  organization 
forms  one  of  the  interesting  chapters 
of  motion  picture  history.  Back  in  the 
early  days  of  the  screen,  Mr.  Bray  then 
a  newspaper  cartoonist  contributing  to 
the  leading'  comic  weeklies  and  various 
newspaper  syndicates,  conceived  the 
idea  of  putting  humorous  cartoons  into 
motion  pictures. 

During  1912  he  perfected  a  process 
whereby  animated  pictures  could  be 
produced  at  a  profit.  Under  these  pro- 
cesses the  number  of  drawings  neces- 
sary was  reduced  from  thousands  to 
hundreds,  the  time  from  months  to  days, 
and  the  quality  and  artistic  finish  were 
greatly  improved.  Patents  were  ob- 
tained on  the  process. 

The  first  cartoons  were  distributed  un- 
der a  contract  calling  for  six  cartoons 
within  six  months  and  a  try-out,  the 
negative  being  sold  outright.  The  in- 
itial subjects  met  with  such  success  that 
a  large  increase  in  production  was  de- 
manded, and  Mr.  Bray  trained  a  staff  of 
assistants  until  he  had  a  force  of 
twenty-five  artists  in  his  employ. 

Joined  Goldwin  Last  September. 

In  1914  Bray  Studios,  Inc.,  was  formed 
with  a  capital  of  $10,000.  In  1915  the 
company  decided  to  retain  ownership  of 
its  own  negatives,  having  arranged  for 
the  distribution  of  the  prints  throughout 
the  United  States.  Business  relations 
with  Goldwyn  date  from  last  September. 

Finding  that  cartoons  went  best  in 
lengths  of  500  to  600  feet,  the  Bray  com- 
pany decided  to  put  educational  split 
reels  on  with  the  cartoons  to  balance 
the  release  and  complete  the  1,000  feet. 
Thus  Bray  became  a  pioneer  in  the  edu- 
cational subjects  because  of  the  funny 


cartoons  attached  to  the  releases,  in 
spite  of  a  strong  prejudice  against  edu- 
cational at  that  time.  In  this  way  edu- 
cational pictures  were  introduced  into 
many  theatres,  until  now  programs  are 
not  considered  complete  without  an 
educational  subject  as  a  part  of  it. 

Helped  Greatly  in  War  Training. 

During  the  war  the  Bray  company 
discovered  that  the  processes  used  in 
producing  cartoons  were  adaptable  for 
making  animated  technical  drawings 
for  educational  purposes,  and  films  of 
this  type  were  produced  and  circulated 
with  great  success.  Early  in  the  war 
Bray  went  to  West  Point  and  produced 
six  reels  on  the  training  of  a  soldier. 
The  War  College  accepted  Bray's  idea, 
appropriated  money  for  motion  pictures 
for  fhe  training  camps  and  the  Bray 
company  was  commissioned  to  make  the 
films. 

These  pictures  show  the  operation  of 
the  mechanism  of  the  Lewis  and  Brown- 
ing machine  guns,  rifle  grenades,  trench 
mortars  and  all  the  various  ordnance 
pieces,  as  well  as  how  to  read  military 
maps,  harness  cavalry  horses,  etc. 

As  a  result  of  the  success  of  this  type 
of  picture  in  the  war,  a  great  demand 
for  these  films  has  developed  among  in- 
dustrial concerns  for  the  training  of 
their  men,  exploiting  their  goods,  and  in 
other  ways  increasing  the  efficiency  of 
their  business.  Educational  institu- 
tions are  calling  for  pictures  of  the  kind, 
because  it  has  been  found  that  many  of 
the  scientific  courses  can  best  be  ex- 
plained by  the  animated  technical  draw- 
ing. Films  on  botany,  astronomy,  chem- 
istry, physics,  biology,  geology,  history, 
geography  and  other  sciences  have  al- 
ready been  produced  by  the  Bray  com- 
pany. 

The  latest  development  of  this  con- 
cern is  the  cartoon  in  color,  which  has 
just  been  perfected.  It  will  doubtless 
be  of  great  value  commercially  because 
of  the  new  artistic  possibilities  it  opens. 

The  company's  steady  development  re- 
sulted in  recently  increasing  its  capi- 
talization from  $10,000  to  $1,500,000  to 
provide  for  the  expansion  of  its  busi- 
ness. Bray  Pictures  Corporation  will 
now  be  able  to  develop  further  the  edu- 
cational and  industrial  fields. 


J.  R.  Bray  and  Two  Members  of  His  Board  of  Directors. 

The  president  of  Bray  Pictures  has  on  his  right  Max  Fleischer,  of  "Out  of  the 
Ink  Well"  fame,  and  on  his  left  J.  P.  Leventhal,  technical  expert 


868 


THE  MOVING   PICTURE  WORLD 


February  7,  1920 


Equity  Plans  Graphic  Pageant  for 

Easter  Pilgrims  to  Western  Mecca 


Stepping  Right  Up 

Is  Olive  Thomas  in  this  step  scene  from 
her  Selznick,   "Society  People." 


A PAGEANT  in  which  2,000  people 
will  participate  and  in  which  mo- 
tion picture  players  will  consti- 
tute the  entire  cast  of  principals  for 
the  first  time  in  history,  is  to  be  staged 
at  Riverside,  Cal.,  Easter  Sunday,  April 
4.  Clara  Kimball  Young  and  her  pro- 
ducing organization  will  be  responsible 
for  the  entire  pageant,  and  Miss  Young 
will  be  seen  in  the  leading  role. 

Riverside,  Cal.,  has  long  been  the 
Mecca  of  Christian  worshippers  on 
Easier,  and  each  year  thousands  make 
the  pilgrimage  to  a  huge  wooden  cross 
on  top  of  Mount  Rubidoux,  just  outside 
the  town.  This  cross,  erected  by  Frank 
Miller,  owner  of  the  famous  Mission 
Inn,  of  Riverside,  is  on  the  highest  peak 
of  the  range,  and  can  be  seen  for  miles. 

Miss  Young  and  her  company  will 
stage  the  pageant  on  the  lawn  of  the 
Mission  Inn,  thirty  miles  from  Los 
Angeles,  and  the  drama  pageant  will  be 
Marah  Ellis  Ryan's  story  of  southern 
California,    "The  Soul    of  Rafael,"  in 


Applause  Greets  First  Screening 

of  Violet  Hopson  Film  in  Canada 


A PRIVATE  screening  of  the  first 
of  the  British  releases  to  be  pre- 
sented in  Canada  through  the 
Anglo-Canadian  Picture  Plays,  Ltd., 
Montreal  and  London,  took  place  at  the 
Imperial  Theatre,  Ottawa,  on  Friday, 
January  16,  before  an  invited  audience 
of  300  people  who  evinced  their  appre- 
ciation of  the  picture  by  considerable 
applause. 

The  feature  screened  was  The  Gen- 
tleman Rider,"  a  Violet  Hopson  produc- 
tion, in  which  the  stars  are  Violet  Hop- 
son,  George  Scott  and  Stewart  Rome. 
Like  many  other  British  pictures,  the 
plot  revolves  around  a  horse  race  at 
Epsom  Downs.  The  screening  was  ar- 
ranged by  Milton  F.  Gregg,  V.  C,  M.  C, 
of  Ottawa,  who  is  one  of  the  directors 
of  the  Anglo-Canadian  Picture  Plays, 
which  holds  or  controls  the  Canadian 
rights  for  fourteen  British  film  pro- 
ducers. 

Comment  Favorable. 

The  comment  of  experienced  moving 
picture  men  regarding  the  quality  of  the 
feature  shown  at  the  Imperial  Theatre 
was  quite  favorable.  It  was  evident  that 
the  sympathy  and  sentiment  of  the 
crowd  was  aroused  toward  the  British 
picture  while  the  exhibitors  who  saw 
the  presentation  and  who  looked  upon 
it  more  from  the  box  office  point  of 
view,  regarded  the  release  as  being 
among  the  best  that  had  ever  been 
brought  from  England. 

No  severe  criticism  was  offered  by  ex- 
hibitors. One  man  expressed  the  belief 
that  the  sub-titles  had  been  remade  in 
Canada,  as  they  were  better  than  had 
been  seen  in  previous  British  attrac- 
tions. One  man  declared  that  too  many 
British  film  plots  were  based  on  a  horse 
race,  a  comparatively  large  number  of 
British  features  seen  in  Canada  during 
the  past  year  or  two  being  of  this  type. 

Sentiment  Favors  British. 

It  is  understood  that  no  attempt  was 
made  to  secure  local  bookings  for  the 


feature  after  it  had  been  shown,  as  the 
apparent  purpose  of  the  screening  was 
to  introduce  the  Anglo-Canadian  com- 
pany to  the  public.  The  newspaper 
critics  who  viewed  the  picture  were 
quite  favorable  in  their  reports.  One 
newspaperman  declared  that  the  picture 
equalled  the  "standard  productions  of 
well-known  American  companies."  One 
prominent  local  exhibitor  declared  that 
"The  Gentleman  Rider"  was  worth  a 
three-da)'  booking. 

There  is  a  strong  possibility  that  the 
British  features,  as  secured  by  the 
Anglo-Canadian  Company  and  distrib- 
uted by  the  Specialty  Film  Import,  Ltd., 
Montreal,  will  gain  some  headway  in 
Canada,  because  the  sentiment  of  the 
people  generally  has  been  aroused  in 
favor  of  British  productions  by  a  num- 
ber of  government  officials,  so-called 
Imperialists  and  others,  ever  since  the 
release  in  Canada  of  a  considerable 
number  of  war  dramas  of  American  or- 
igin. Feeling  ran  high  in  some  sections 
against  the  American  war  pictures  for 
a  time  and  there  are  those  who  yet  ex- 
press themselves  strongly  in  the  matter. 


Gallagher  to  Star  in  Supreme  Comedies. 

Another  name  has  been  added  to  the 
list  of  stars  appearing  in  Supreme 
Comedies,  released  by  Robertson-Cole. 
Ray  Gallagher,  for  many  years  a  juve- 
nile leading  man  on  the  legitimate  stage, 
will  be  co-starred  with  Molly  Malone. 

Mr.  Gallagher  returns  to  the  screen 
after  an  absence  of  two  years,  during 
which  time  he  toured  the  world  with 
the  Melies  Company.  He  played  in  many 
Christie  Comedies  three  years  ago. 

"Artistic  Temperament"  will  be  the 
first  production.  It  is  said  to  be  a  clever 
bit  of  satire  on  "temperamental"  per- 
sons. 

Another  Supreme  Comedy  which  will 
shortly  be  released  is  "Her  Novel  Idea," 
in  which  Teddy  Sampson  and  Harry 
Depp  play  the  leading  roles.  It  was 
written  by  Frank   Roland  Conklin. 


which  Miss  Young  will  appear  in  a  mo- 
tion picture  production  for  Equity.  "The 
Soul  of  Rafael"  is  woven  around  the 
missions  of  the  Sunset  State  and  lends 
itself  admirably  to  this  enterprise. 

Many  to  Take  Part. 

Two  hundred  Indians  have  been  se- 
cured from  the  government  and  will  be 
transported  from  their  reservations  to 
Riverside.  One  thousand  natives  of 
Riverside  county  will  take  part  as  su- 
pernumeraries. Monks  and  priests  from 
Santa  Barbara,  San  Rafael  and  other 
noted  missions  will  be  seen  in  the 
pageant,  and  Clara  Kimball  Young,  Con- 
way Tearle,  Sam  Sothern,  Edward  Kim- 
ball and  all  the  other  principals  at  the 
Garson  studio  will  have  the  leading 
parts,  with  Miss  Young  in  the  title  role. 

Harry  Garson  will  have  charge  of  the 
staging,  assisted  by  a  number  of  tech- 
nicians, and  John  W.  Voshell,  technical 
director  at  Garson's  plant,  will  be  in 
charge  of  sets  and  construction.  There 
will  be  no  admission  charges,  but  Gar- 
son will  photograph  a  number  of  the 
scenes  to  be  used  later  in  the  film  pro- 
duction of  the  same  story.  The  United 
States  Railroad  administration  will  offer 
excursion  rates  for  the  occasion  and 
will  exploit  the  affair  at  all  railroad 
stations  and  ticket  offices. 

Proceding  the  pageant  there  will  be 
services  on  top  of  Mount  Rubidoux,  at 
dawn,  on  Easter  Sunday.  This  mani- 
festation occurs  every  year  at  the  same 
hour  and  is  usually  the  attraction  for 
10,000  or  more  people.  After  this  ser- 
vice the  drama  will  be  staged. 

Miss  Young  has  secured  the  services 
of  a  number  of  California  organizations 
and  a  number  of  historians  who  will 
aid  in  putting  the  proper  atmospheric 
touches  to  the  attraction.  Marah  Ellis 
Ryan,  authoress  of  "The  Soul  of  Rafael," 
will  also  aid  in  the  production,  as  she 
will  later  with  the  film  oflFering. 
Churches  and  religious  organizations 
throughout  the  entire  state  have  al- 
ready pledged  support  and  50,000  specta- 
tors are  expected  this  year. 


Realart  Claims  Good  Cast 
in  Support  of  Miss  Minter 

MARY  MILES  MINTER  has  com- 
pleted her  second  Realart  offer- 
ing, "Judy  of  Rogues  Harbor," 
adapted  from  the  novel  by  Grace  Miller 
White.  The  story  is  a  mirror  of  Amer- 
ican girlhood. 

Miss  Minter  is  provided  with  varied 
opportunities  to  employ  her  youth  and 
charm.  Heart  interest  is  stressed  by 
Realart  as  the  vital  quality,  and  Miss 
Minter  is  said  to  put  this  human  mes- 
sage across  with  skill. 

One  of  the  outstanding  characteri- 
zations is  the  role  of  Pop  Ketchell,  de- 
picted by  Theodore  Roberts.  Herbert 
Standing,  as  the  governor  of  the  state, 
is  said  to  invest  the  part  with  natural- 
ness and  dignity. 

Among  the  other  players  are  Frankie 
Lee,  Allan  Sears,  Clo  King  and  Fritzie 
Ridgeway.  Director  William  D.  Taylor 
has  had  supervision  of  the  production. 
He  declares  that  the  evenness  of  the 
cast  gives  the  story  opportunity  to  get 
across.  The  novel  was  adapted  for  the 
screen  by  Clara  Beranger. 


February  7,  1920 


THE   MOVING   PICTURE  WORLD 


869 


EducationaVs  Growth  Necessitates 

Fifteen  New  Distributing  Offices 


THE  Educational  Films  Corporation 
has  grown  so  large  that  it  has  been 
found  necessary  to  open  offices  in 
fifteen  of  the  large  distributing  points 
east  of  the  Mississippi  river  in  order  to 
meet  with  the  ever-increasing  demand 
for  quick  delivery  of  their  attractive 
short  scenics  and  educationals. 

This  enlargement  of  the  Educational's 
scope  is  the  net  result  of  E.  W.  Mam- 
mons' recent  trip  to  Europe  to  confer 
with  the  group  of  English  interests  that 
are  closely  allied  with  Educational.  It 
means  further  ambitious  developments 
of  a  branch  of  the  film  industry  that  has 
been  growing  by  leaps  and  bounds  for 
two  years. 

Five  years  ago  Mr.  Hammons  started 
to  put  Educational  output  on  the 
screen  and  met  with  such  serious  re- 
buffs that  anyone  less  persistent  would 
have  given  up  in  despair.  The  great 
majority  of  exhibitors  insisted  the  pub- 
lic would  not  be  interested  in  anything 
that  savored  of  the  educational.  These 
were  the  days  of  crude  thrillers,  when 
that  element  of  all  development,  imag- 
ination, was  not  overly  plentiful. 

Overcame  Prejudice. 

Gradually  Mr.  Hammons  beat  down 
this  prejudice,  and  his  scenics  and  wild 
animal  life  studies  found  their  way 
upon  the  screen.  Today  the  world  is 
being  photographed  in  terse  units  and 
being  brought  to  the  view  of  the  patron 
in  the  smallest  picture  houses  in  the 
lana  as  well  as  the  most  pretentious 
ones. 

Educational  Films  Corporation  has 
grown  from  an  experiment  into  one  of 
the  important  factors  of  the  film  in- 
dustry. It  is  backed  by  great  resources 
both  as  to  finances  and  intelligent  di- 
rection of  its  affairs.  Mr.  Hammons 
declared  after  his  return  from  London, 
where  larger  afifiliations  for  world  con- 
quest were  completed,  that  the  sky  is 
the  limit  and  the  bottom  of  the  sea  is 
to  be  penetrated  before  the  scope  and 
reach  of  Educational  films  is  one-tenth 
explored. 

"At  one  of  the  labratories  we  are  now 
perfecting,"  said  Mr.  Hammons  yester- 
day, "a  camera  which  will  -egister  life 
under  the  waves  and  show  the  hidden 
beauties  of  the  deep.  In  marked  con- 
trast to  this  development  will  be  an 
aero  service  with  specially  outfitted 
camera  equipment  for  catching  bird  life 
on  the  wing,  and  the  only  limit  is  the 
height  to  which  an  aeroplane  can  be 
raised. 

Represented  the  World  Over. 

"Expeditions  carefully  outfitted  by 
Educational  are  now  in  India,  Africa, 
the  Arctic  regions,  South  America,  the 
South  Sea  Islands,  Antarctic  fields, 
China  and  the  Far  East  and  the  wonders 
of  Europe  and  America,  contrasting 
civilization  with  every  form  of  wild  ani- 
mal and  natural  life  in  the  remote  places 
of  the  world.  Here  the  camera  will  un- 
erringly reveal  beauties  and  conditions 
which  have  been  known  to  only  the 
most  daring  of  explorers  or  the  few 
scientists  who  have  devoted  their  lives 
to  unearthing  the  secrets  of  the  unex- 
plored world." 


Mr.  Hammons  naturally  was  reticent 
to  discuss  the  part  he  has  played  in  de- 
veloping this  field  for  the  moving  pic- 
ture industry,  a  branch  to  the  advance- 
ment of  which  he  and  his  associates  have 
contributed  so  largely.  And  now  from 
the  humble  start,  when  men  had  to  be 
coaxed  and  cajoled  into  showing  the 
pioneer  scenics  and  natural  life  studies, 
he  has  reached  the  position  where  the 
output  is  in  such  demand  that  a  chain 
of  offices  is  to  be  opened  to  facilitate 
delivery. 

Educational  views  and  subjects  are 
chosen  from  the  carefully  gauged  angle 
of  the  exhibitor,  for  these  scenes  and 
life  studies  are  not  mere  photographic 
achievements,  but  are  selected  with  a 
thorough  knowledge  of  the  entertain- 
ment and  dramatic  qualities  combined. 
It  is  never  overlooked  that  the  theatre 
after  all  is  a  place  of  amusement  and 
nothing  lives  upon  the  screen  that  does 
not  possess  the  dramatic  flavor. 

Plan  Musical  Accompaniments. 

Joseph  Lee,  one  of  the  best  known 
film  hustlers,  has  just  joned  Educational 
and  has  left  on  an  extensive  tour  of 
the  country  east  of  the  Mississippi  river 
to  open  distributing  offices  for  the  new 
output  in  fifteen  of  the  great  centres 
where  film  exchanges  are  now  flourish- 
ing. By  the  time  this  trip  is  concluded, 
Mr.  Lee,  under  the  guidance  of  Mr. 
Hammons,  will  have  placed  Educational's 
output  at  the  immediate  call  of  the  ex- 
hibitor and  in  such  a  way  that  these 
studies  will  be  given  the  same  expert 
exploitation  that  is  now  devoted  to  a 
feature. 

It  is  likely  that  some  of  the  finer 
efforts  will  have  special  musical  accom- 
paniments arranged  for  them,  and  the 
advertising    specials    and  illuminating 


press  copy  will  supply  the  exhibitor  with 
the  same  pretentious  aid  that  is  now 
turned  out  by  the  biggest  presenting 
forces  that  handle  feature  subjects  for 
screen  distribution.  This  concentration 
of  energy  and  exploitation  means  an 
ever  increasing  interest  in  Educationals. 


Pathe  Press  Force  Enlarged 
by  Addition  of  Three  Men 

THE  Pathe  publicity  and  exploita- 
tion service  have  been  strength- 
ened with  the  addition  of  Thomas 
C.  Kennedy,  J.  Irving  Greene  and  Jo- 
seph A.  Brady.  Mr.  Kennedy  started  on 
the  staff  of  Motography  five  years  ago 
and  later  joined  the  Exhibitor's  Trade 
Review  in  November,  1916,  as  a  re- 
viewer and  advisor  on  exploitation.  He 
is  now  handling  the  publicity  on  the 
Jack  Dempsey  serial,  "Dare  Devil  Jack." 

Mr.  Greene  is  a  graduate  of  Brown 
University.  His  initial  work  was  on 
the  newspaper  advertising  of  the 
"Elaine"  serials.  He  remained  with  In- 
ternational until  1917,  when  he  joined 
the  advertising  staff  of  Paramount. 
Later  for  a  short  time  he  did  special 
promotion  work  for  the  Edward  Mac- 
Manus  Corporation.  In  the  Pathe  forces 
he  is  working  with  Victor  Shapiro,  who 
is  in  charge  of  feature  exploitation. 

Mr.  Brady  started  newspaper  work 
with  the  New  York  American  several 
years  ago.  He  later  did  publicity  and 
then  served  on  the  staff  of  the  New 
York  City  News  Association  and  was 
four  years  with  the  Evening  World. 
Recently  he  became  associated  with 
Robertson-Cole  publicity  and  advertis- 
ing, and  left  to  join  the  Pathe,  where 
he  is  working  under  Randolph  Lewis, 
publicity  manager. 


"Curses!    Give  Me  Back  That  Wood  Alcohol  Detector!" 

Says  the  hynotlst  to  Margarita  Fisher  in  her  American  feature,  "The  Hellion  " 

in  this  fllm. 


870 


THE   MOVING   PICTURE  WORLD 


February  7,  1920 


Keeping  in  Personal  Touch 


ARTHUR  ASHLEY,  featured  in  the 
World,  productions  and  recently 
starring  in  W.  A.  Brady's  stage 
play,  "The  Man  Who  Came  Back,"  now 
heads  his  own  producing  company,  the 
Poet  Photoplay  Company,  Inc.  He  has 
secured  the  motion  picture  rights  to  Ella 
Wheeler  Wilcox  poems.  The  first  pic- 
ture to  be  made  by  this  company  is 
"Laugh  and  the  World  Laughs  with 
You." 

*  *  * 

Harry  Crandall  and  his  general  man- 
ager, J.  P.  Morgan,  of  Washington,  were 
in  New  York  the  latter  part  of  last 
week.  Harry  is  a  staunch  believer  in 
co-operative  booking  and  has  an  in- 
terest in  most  of  these  organizations. 

*  *  * 

William  Worthington,  an  experienced 
photoplay  director,  has  resigned  from 
the  Haworth  Pictures  Corporation  and 
will  assume  the  director  generalship  of 
Gibraltar  Pictures.  He  will  direct  the  first 
production  of  the  Louis  Tracy  Pictures 
Company,  a  unit  of  the  Gibraltar,  en- 
titled "The  Silent  Barrier." 

*  ^  * 

Milton  D.  Crandall,  of  Pittsburgh,  is 
stopping  at  Wallick's  in  New  York, 
where  he  will  remain  for  the  next  week 
or  two.  Mr.  Crandall  has  organized  the 
Crandall  Film  Company  at  Pittsburgh, 
and  while  here  is  in  the  market  for  big 
state  rights  features.  Mr.  Crandall  is 
the  original  exploitation  man  who  put 
over  "Mickey"  in  Pennsylvania  and 
Ohio. 

«   *  * 

C.  C.  Johnson,  secretary  of  the  United 
Pictures  Productions  Corporation,  is  on 
a  trip  to  Chicago,  Cincinnati,  St.  Louis 
and  Kansas  City. 

*  «  * 

David  G.  Rodgers,  special  representa- 
tive of  the  home  office  staff  of  the 
United  Picture  Productions  Corpora- 
tion, is  in  New  Orleans  establishing  the 
United  in  the  former  Triangle  exchange, 
pending  the  appointment  of  a  branch 
manager  there. 

*  *  ♦ 

Charles  Dazey,  who  wrote  "In  Old 
Kentucky,"  "Manhattan  Madness"  and 
"Suburban,"  also  wrote  "The  Silent  Bar- 
rier" for  the  Louis  Tracey  Pictures  Cor- 
poration. 

*  ♦  ♦ 

Harry  Friedman,  assistant  New  York 
branch  manager  of  the  Metro,  has  re- 
signed and  established  himself  in  the 
wholesale  and  retail  jewelry  business 

*  *  ♦ 

AI  Hack,  formerly  poster  salesman  is 
now  general  manager  for  Charles  L. 
OReilly  theatres,  Rex  and  Sixty-seventh 
Street  New  York,  and  Park  View. 
Brooklyn. 

*  *  * 

The  Fox  scenario  department  has 
moved  from  130  West  Forty-sixth  street 
to  temporary  quarters  on  Fifty-fifth 
street  and  Tenth  avenue.  It  is  not  cer- 
tain when  they  can  get  in  the  new 
studio  building,  but  they  have  got  to 
vacate  the  old  quarters. 

I  ♦   ♦  « 

?•  Price  Company,  Inc.,  has  sold 
the  rights  to  "The  Log  of  the  U-35"  to 
O.  S.  Rankin,  of  Billings,  Mont.,  for  the 
State  of  Montana.  Western  Pennsyl- 
vania and  Eastern  Ohio  have  been  sold 


By  Sam  Spedon 

to  Harry  Davis,  of  Pittsburgh.  Alex- 
ander Film  Corporation  of  New  York 
and  the  Exhibitors  Distributing  Cor- 
poration of  Boston  have  purchased  the 
rights  for  New  England. 

*  *  * 

Pete  Smith,  publicity  director  of  the 
Marshall  Neilan  Productions,  has  been 
laid  up  with  influenza  for  the  past  ten 
days. 

*  *  * 

M.  M.  Goldsmith,  treasurer  of  the 
United  Picture  Productions  Corpora- 
tion, is  making  a  month's  tour  of  the 
United  branches. 

*  *  * 

Mr.  Fischel,  owner  of  the  Grand  The- 
atre, of  116th  street  and  Fifth  avenue, 
has  sold  it  to  Mr.  Freeman.  After  ex- 
tensive alterations  have  been  made  by 
Mr.  Freeman,  the  Strand  will  be  run  ex- 
clusively as  a  picture  house. 

*  *  * 

Bruno  J.  Becker,  general  manager  of 
the  Model  Comedy  Company,  is  still  in 
New  York  and  expects  soon  to  an- 
nounce many  important  matters  relative 
to  the  Gale  Henry  comedies  for  the  en- 
suing year.  During  his  absence  from 
the  studio  at  Hollywood,  Major  J.  M. 
Campbell  is  handling  his  company's 
aflfairs. 

*  *  * 

Byron  Park,  of  the  Park-Whiteside 
Photoplays  Library,  is  now  covering  the 
state  rights  territory  throughout  the 
West,  presenting  the  feature  production 
"Empty  Arms,"  in  which  Gail  Kane  and 
Thurston  Hall  assume  the  leads. 

*  *  * 

Frank  Dazey  and  Agnes  Johnson,  it  is 
reported,  are  engaged  to  be  married  in 
the  near  future.  Both  these  young  peo- 
ple are  well-known  authors  and  scenario 
writers. 

*  »  ♦ 

Many  of  the  prominent  exhibitors  of 
New  York  City  and  Brooklyn  who  were 
former  members  of  the  old  Manhattan 


Rubye  de  Renter 

In  "A  Pool  and  His  Money.  Eugene 
O'Brien's  vehicle  for  Selznick. 


Exhibitors  League  are  organizing  a  local 
board  of  trade  or  commerce.  They  held 
a  meeting  on  January  23  at  the  Hotel 
Astor  and  a  luncheon  at  the  same  place 
on  Tuesday  27.  They  will  hold  another 
meeting  on  Tuesday,  February  2.  We 
understand  that  plans  are  so  far  ad- 
vanced that  announcements  and  pros- 
pectus will  be  given  the  trade  press 
within  a  very  few  days. 

*  *  * 

Sam  Morris,  general  manager  of  the 
Selznick  Pictures,  is  home  with  the  flu. 

*  *  * 

Moe  Streimer,  formerly  with  the  Fa- 
mous Players-Lasky,  is  now  a  repre- 
sentative for  the  Selznick  Pictures. 

*  «  * 

Earl  Hudson,  assistant  publicity  di- 
rector of  First  National,  is  down  with 
the  flu.  He  has  the  earnest  wishes  of 
his  many  friends  for  his  speedy  re- 
covery. 

*  *  • 

M.  C.  Solomon,  formerly  manager  of 
the  Crescent  Theatre,  Harlem,  and  now 
representative  in  Manhattan  for  Select, 
is  doing  a  marathon  record  in  booking 
the  territory. 

*  *  * 

Ralph  Ince  starts  for  the  Canadian 
border  on  February  1  to  take  the  out- 
door scene  for  his  next  big  special,  "The 
Law  Bringers." 

*  *  * 

The  contract  department  of  the 
United  Picture  Productions  Corpora- 
tion is  greatly  increasing  its  pace  at  the 
home  office,  1600  Broadway,  New  York, 
taking  over  the  space  formerly  occupied 
by  the  publicity  department,  which  has 
moved  to  the  Brokaw  Building,  1457 
Broadway. 

*  ♦  ♦ 

A.  L.  Fineman,  associate  editor  of  the 
Selznick  Times,  has  resigned  from  that 
publication. 

*  «  * 

Louis  Weinberg,  salesman  for  Select 
Pictures,  will  resign  his  position  in  the 
near  future  and  open  Plaza  Theatre  at 
187th  street  and  Washington  avenue, 
New  York,  about  March  10.  The  Plaza 
will  seat  about  1,200,  with  an  open  air 
annex  seating  1,200. 

*  ♦  ♦ 

A.  Bela  Viragh-Flower,  the  well- 
known  interior  decorator,  formerly  with 
the  Clara  Kimball  Young  company  is 
now  with  the  Park-Whiteside  Photoplay 
Library.  "Empty  Arms,"  the  first  offer- 
ing by  this  organization,  contains  many 
striking  examples  of  Mr.  Flower's  deco- 
rative ability. 

*  »  ♦ 

B.  T.  Phelps  has  been  appointed  sales- 
man of  the  Chicago  branch  of  the 
United  Pictures  Productions  Corpora- 
tion. W.  Harding  has  been  given  a  like 
position  at  the  Boston  exchange. 

*  ♦  ♦ 

Coleman  Brothers,  located  in  the  Bor- 
ough of  the  Bronx  for  thirteen  years, 
are  now  proprietors  and  managers  of 
the  Scenario  Theatre  in  Orange  street 
Newark,  N.  J.,  and  the  Regent  Theatre' 
at  East  Orange,  N.  J. 

*  ♦  ♦ 

Maxwell  Milder,  the  London  repre- 
sentative of  the  Select,  arrived  in  New 
York  on  the  Mauretania  on  Tuesday 
January  27.  ' 


February  7,  1920 


THE   MOVING   PICTURE  WORLD 


871 


Pastor  Says  Church  Should  Utilize 
Screens  "Inherent  Power  for  Good 


99 


DECLARING  that  motion  pictures 
have  an  "inherent  power  for  good" 
and  suggesting  that  the  churches 
form  a  motion  picture  exchange  for  the 
quick  and  broad  distribution  of  films 
for  churches  and  Sunday  Schools,  the 
Rev.  Dr.  Joel  H.  Metcalf,  pastor  of  the 
Unitarian  Church,  Winchester,  and  a 
clergyman-astronomer  of  fame,  has 
caused  widespread  discussion  in  Massa- 
chusetts. Dr.  Metcalf's  parish  is  the 
church-home  of  many  wealthy  and  in- 
fluential residents  of  Greater  Boston. 

"There  is  nothing  wrong  with  the 
movies  themselves,"  declared  Dr.  Met- 
calf. "They  may  be  put  to  bad  uses  now 
and  then,  but  that  in  no  way  prohibits 
their  inherent  power  for  good.  On  a 
Sunday  night,  for  example,  your  church- 
es are  empty  and  your  movie  houses  are 
filled.  Why  could  not  the  church  have 
movies  and  bring  the  people  to  herself? 

Not  to  Compete  with  Theatres. 

"I  do  not  mean  that  the  church  should 
endeavor  to  compete  with  the  theatres. 
I  mean  that  the  church  should  endeavor 
to  bring  itself  up  to  the  times  and  make 
itself  attractive.  The  trouble  with  the 
church  is,  that  it  is,  as  far  as  methods 
are  concerned,  back  somewhere  in  the 
Stone  Age.  The  men  and  women  of  to- 
day are  modern  children  and  they  want 
what  is  modern.  It  is  the  church  that 
is  to  blame.  The  church  should  step 
in  and  take  the  new  inventions,  the  new 
triumphs  and  make  them  her  own,  and 
the  moving  picture,  one  of  the  century's 
achievements,  should  be  one  of  her 
greatest  instruments  for  good. 

"One  would  only  with  difficulty  ex- 
aggerate the  possibilities  of  the  movies 
in  the  hands  of  the  church.  As  a  means 
to  wholesome  recreation  it  is  incom- 
parable. The  church,  we  know,  should 
not  separate  itself  from  life  and  hold  it- 
self as  something  apart.  It  should  in- 
tertwine itself  with  every  branch  of 
life.  It  should  be  social.  So,  if  the 
church  should  arrange  to  exhibit  good, 
up-to-date  movies  on  evenings  and  Sun- 
day afternoons,  it  would  have  taken  a 
long  step  toward  the  quickening  of  her 
own  life  and  the  life  of  the  people. 

Educational  Films  First. 

"I  do  not  mean,  you  know,  that  the 
church  should  exhibit  problem  plays 
and  those  thrilling  d'me  novel  dramas. 
Nor  do  I  mean  that  the  church  should 
cease  to  have  regular  church  services. 
It  is  not  a  plan  to  compete  with  the 
movie  theatres. 

"We  could  start  with  educational  films 
for  children.  They  could  be  confined  to 
Bibical  subjects.  Then  we  could  branch 
out  on  a  broader  educational  field.  One 
could  have  travelogues,  studies  of  fore- 
ign peoples  and  places,  studies  of  the 
habits  of  animals  and  the  wonders  of 
the  mountains  and  the  seas,  and  so  on. 
Children  would  no  longer  be  loath  to 
come  to  Sunday  School.  They  would 
be  eager.  And  it  would  be  not  only  in- 
teresting, but  profitable. 

"I  have  long  considered  the  advan- 
tages of  movies  in  the  church.  But  it 
was  my  first  experience  on  the  other 
side  that  first  brought  home  to  me  their 
really  great   potency.     I   saw  weary, 


homesick  doughboys  grow  gay  and  light- 
hearted  just  from  watching  wholesome, 
hearty  movies.  I  saw  the  sick  and  the 
wounded  forget  their  sufferings  as  they 
lay  on  their  cots  and  followed  the  epi- 
sodes of  a  photoplay.  I  saw  the  morale 
of  the  men  improve  under  the  stimu- 
lating influences  of  these  exhibits.  The 
movies  over  there  did  a  great  deal  to 
make  our  boys  happier  and  better,  bet- 
ter men  and  better  fighters. 

Suggests  Church  Exchange. 

"There  is  absolutely  no  doubt  that  the 
proper  movies  are  invaluable  as  a  recre- 
ational and  educational  power.  But  be- 
yond this,  in  the  right  hands,  they  could 
be  a  mighty,  uplifting  and  spiritualizing 
force.  And  the  right  hands  are  the 
hands  of  the  church. 

"Once  it  was  the  church  that  not  only 
ararnged  amusements,  but  originated 
them.  Dancing,  for  example,  was  reli- 
gious before  it  became  secular.  The 
modern  drama  itself  is  but  a  product 
of  the  old  church's  miracle  plays  and 
pageants,  but  now  these  things  seem  to 
have  gone  away  from  her.  She  should 
change  her  policy.  The  attractions  that 
are  taking  the  world  away  from  the 
church  should  be  used  by  her  to  bring 
them  back.  And  the  movies  furnish  the 
first  convenient  step. 

"It  is  almost  imposible  for  a  solitary 
minister  to  put  on  the  proper  movies. 
He  is  all  alone  and  would  be  unable  to 
get  the  films  he  wanted.  Hence,  it  is 
why  the  church,  as  an  organization, 
should  undertake  the  project.  Moving 
picture  shows  should  be  started  in  all 
the  churches.  The  church  should  or- 
ganize, or  at  least  superintend,  an  ex- 
change where  pastors  can  get  the  films 
they  wanted,  whether  they  are  Bibical 
and  religious  or  recreational.  The  ex- 
change should  have  up-to-date  pictures, 
healthy,  stimulating  pictures.  It  should 
have  a  method  of  quick  and  broad  dis- 
tribution. Once  this  is  done  the  first 
step  will  have  been  taken.  This  step 
will  accomplish  much  toward  the  bring- 
ing of  the  world  back  into  the  church." 


Plans  Prepared  for  Wick's 
New  House  in  Kittanning 

SKETCHES  have  been  made  for  the 
theatre  which  John  Wick,  Jr.,  an- 
nounces he  intends  building  on  the 
north  side  of  Market  street,  Kittanning, 
Pa.,  between  the  Alexander  and  the  Citi- 
zens' Hotels,  opposite  his  opera  house, 
which  he  recently  purchased  from  the 
Moose  Lodge.  Tenants  on  the  premises 
have  been  notified  to  vacate  on  April 
first. 

The  theatre  will  have  a  frontage  of  41 
feet  6  inches  and  a  depth  of  200  feet. 
There  will  be  an  outside  lobby  eight  feet 
deep  and  an  inside  lobby  seven  feet 
three  inches  in  depth.  The  seating  ca- 
pacity will  be  1,342  and  the  seats  will  be 
arranged  in  four  separate  blocks,  sep- 
arated by  two  four-foot  four-inch  aisles. 
The  ceiling  will  have  a  height  of  17  feet 
and  there  will  be  18  different  exits.  The 
second  floor  may  be  converted  into  a 
ballroom  or  other  amusement  place.  A 
third  floor  may  also  be  added.  The 
building  will  be  of  concrete,  reinforced 


with  structural  steel,  and  Mr.  Wick 
hopes  to  open  the  house  on  Labor  Day. 

The  Opera  House  will  be  used  for  road 
shows  and  special  feature  film  produc- 
tions after  the  new  house  is  completed. 


Adele  Farrington  to  Be 

Seen  in  Neilan  Picture 

MARSHALL  NEILAN  has  an- 
nounced the  addition  of  Adele 
Farrington  to  the  cast  of  his 
second  big  independent  features  for 
First  National  release,  which  is  now  in 
course  of  productio.i  at  the  Fairbanks 
studio  in  Hollywood.  Miss  Farrington, 
by  her  long  experience  on  both  stage 
and  screen,  is  well  fitted  to  play  the 
character  part  in  the  forthcoming  pic- 
ture for  which  she  was  selected. 

Before  her  entrance  into  motion  pic- 
tures, Miss  Farrington  was  on  the  le- 
gitimate stage  for  twenty  years.  Most 
of  the  time  she  was  in  comic  opera. 
Later  she  was  starred  in  "Tess  of  the 
D'Ubervilles,"  and  then  played  the  vamp- 
ire part  in  "A  Fool  There  Was." 

Her  best  known  screen  successes  are 
"Too  Much  Johnson,"  with  Bryant 
Washburn";  "A  Fugitive  from  Matri- 
mony," with  H.  B.  Warner;  "Rio 
Grande,"  an  Edwin  Carewe  production, 
and  Marshall  Neilan's  "In  Old  Ken- 
tucky." 

Miss  Farrington  is  an  accomplished 
musician  and  composer.  She  recently 
wrote  both  words  and  music  to  "War 
Baby's  Lullaby"  and  "Liza  Lou,"  which 
were  published  and  which  are  now  being 
sung  throughout  the  country. 


No  two  men  advertise  alike.  If  they  did, 
there  would  be  little  pull  in  advertising. 
But  the  man  who  does  the  best  work  is 
usually  he  who  makes  the  most  radical 
departure  from  the  average. 


II  iiiiiiiiiiiiiiiiiiiiiiliiliiiiiiiiiiiiHiiriiiiiiiliiiiliili[lllinilllllllll)IIIIIIS 


Adele  Farrington. 

Will  play  big  role  In  Marshall  Nellan'a 
second  production  for  First  National. 


872 


THE   MOVING   PICTURE  WORLD 


February  7,  1920 


Baron  Daue  Brings  French  Films, 

"Call  of  the  Blood"  and  "Alsace 


9i 


THE  first  of  the  big  French  films  to 
reach  this  country  since  the  out- 
break of  the  war  has  arrived  from 
Paris  and  will  be  distributed  here 
shortly.  These  subjects  were  brought 
over  by  Baron  R.  C.  de  Daue,  a  special 
representative  of  M.  Louis  Mercanton, 
managing  director  of  the  Societe  des 
Films  Mercanton,  who  is  generally  rec- 
ognized as  the  foremost  film  producer 
of  France. 

Baron  de  Daue  will  spend  some  time 
in  this  country.  He  has  established  an 
affiliation  with  Guy  Croswell  Smith, 
Ltd.,  the  American  exporting  company 
recently  organized  by  J.  J.  McCarthy, 
Theodore  Mitchell  and  Guy  C.  Smith,  by 
which  the  Mercanton  interests  in  Amer- 
ica are  looked  after,  in  association  with 
the  Mercanton  interests  in  the  Ameri- 
can film  subjects  which  Guy  Croswell 
Smith,  Ltd.,  handles  for  the  world  out- 
side of  the  United  States  and  Canada. 

Baron  de  Daue  is  a  veteran  of  the  film 
industry  in  France  and  has  been  inter- 
ested in  the  development  of  the  cine- 
matographic art  for  the  past  twenty- 
five  years.  He  is  a  great  friend  of 
American  films  in  France  and  conti- 
nental Europe  and  his  present  visit  is 
to  establish  reciprocal  relations  between 
the  leaders  of  the  French  and  American 
film  industries,  or  rather  those  branches 
of  the  business  devoted  to  the  presen- 
tation of  the  big  feature  specials. 

Has  Two  of  the  Best. 

His  services  were  of  great  value  in 
establishing  "Intolerance,"  "The  Birth 
of  a  Nation"  and  "Broken  Blossoms"  in 
the  European  markets.  The  last  named 
picture,  made  by  America's  D.  W.  Grif- 


Smiiiimiminriiiiiii 


1  Just  Read  the  First  !  | 

THE   article   on    page   877   from  1 

Watterson  R.  Rothacker,  presi-  | 

dent    of    the    Rothacker    Film  | 

Company  of  Chicago,  inaugurates  a  | 

series  of  feature  stories  to  be  pub-  i 

lished  by  MOVING  PICTURE  | 

WORLD  on  novel  and  practical  uses  1 

of  the  motion  picture.  | 

As  Mr.  Rothacker  himself  has  said,  | 

"The  best  advertisement  will  never  | 

be  written"  because  the  motion  pic-  | 

ture,  more  powerful  than  the  written  | 

word,  has  entered  the  field  of  selling  1 

to  the  public.  I 

And,  too,  the  growth  of  the  non-  | 

theatrical  lines  of  the  moving  picture  1 

has  been  one  of  the  most  stable  de-  | 

velopments   of   the   industry.     The  | 

making  of  pictures  serving  church,  | 

school  and   industry   at  large  has  | 

taken  on  proportions  so  large  that  in  | 

many  cases  the  plants  catering  to  | 

these  lines  have  not  been  able  to  | 
keep  pace  with  the  demand. 

The  series  of  articles  inaugurated 
by  this  story  of  Mr.  Rothacker's  is 
therefore  particularly  timely.  It  will 
be  followed  by  others,  dealing  not  in 
generalities,  but  as  here  with  specific 
cases  where  the  motion  picture  has 
served  novel  and  at  the  same  time 
practical  ends. 

Good  reading! 


fith.  Baron  de  Daue  unconditionally 
pronounces  the  finest  cinema  ever  pre- 
sented upon  the  screen,  and  he  predicts 
that  its  European  vogue  will  exceed  that 
of  any  motion  picture  that  has  yet  been 
presented  upon  the  screen  throughout 
the  civilized  world. 

Two  Good  French  Pictures. 

Baron  de  Daue  brings  with  him  two 
of  the  best  pictures  made  in  France 
since  hostilities  ceased.  Foremost  of 
these  is  M.  Louis  Mercanton's  produc- 
tion of  "The  Call  of  the  Blood,"  a  pic- 
turization  of  Robert  Hichens'  novel  of 
that  title.  The  scenes  were  taken  in 
Rome,  Sicily  and  Africa,  where  the  ac- 
tion of  the  story  takes  place.  It  follows 
the  Hichens  narrative  closely. 

The  scenes  are  said  to  be  realistic  and 
beautiful  and  the  direction  to  be  fault- 
less. The  surroundings  and  background 
are  actual  glimpses  of  aristocratic  life  in 
Rome,  with  a  pastoral  charm  of  Sicilian 
exteriors.  The  picture's  value  is  fur- 
ther enhanced  by  a  cast  including  the 
stunningly  handsome  Phyllis  Neilson 
Terry,  M.  LeBargy,  one  of  the  foremost 
actors  of  the  Comedie  Francais  in  Paris, 
and  Ivor  Novello,  De  Gravone,  Desde- 
mona  Mazza  and  Lo  Turco. 

Scenes  of  Alsace. 

The  other  picture  Baron  de  Daue 
brings  over  is  "In  Old  Alsace,"  a  charm- 
ing and  whimsical  study  in  photographic 
action  of  the  Erckmann-Chatrian  oper- 
etta, "L'Ami  Fritz,"  which  Jack  Mason 
and  Marion  Manola  did  in  this  country 
some  years  ago,  and  which  was  subse- 
quently used  as  a  vehicle  by  young  J.  K. 
Emmett.  It  is  a  semi-human  fairy  story 
of  the  rural  life  of  a  town  in  Alsace 
when  men  had  to  be  coaxed  into  mar- 
riage under  the  ever  watchful  eye  of 
the  storks  and  a  few  busy  humans  who 
made  the  assisting  of  courtships  a  voca- 
tion. With  the  original  music  synchron- 
ized to  the  action  of  the  picture,  it  is 
said  to  be  irresistibly  charming. 

"In  Old  Alsace"  was  taken  in  that  re- 
gained province  of  France  under  the 
direction  of  Rene  Rervil,  who  was  aided 
by  Mme.  Devorod,  of  the  Moliere  Films 
Societe,  an  associate  of  the  Comedie 
Francais,  from  which  institution  the 
cast  was  recruited.  It  includes  such  dis- 
tinguished artists  as  M.  Max,  M. 
Mathot  and  Mile.  Duflos,  one  of  the 
most  beautiful  women  ever  presented  to 
the  screen. 

During  his  stay  in  America,  Baron 
de  Daue  is  making  his  office  with  Guy 
Croswell  Smith,  Ltd.,  at  807  Longacre 
Building,  New  York  City. 


he  last  visited  New  York's  Main  Street. 
He  echoed  the  general  complaint  that 
there  was  nothing  to  take  that  made 
the  lights  seem  brighter  and  frequenter, 
but  kicking  against  the  Eighteenth 
Amendment  gets  nobody  anywhere — and 
Pat  admitted  it. 

Hopping  from  Christie  exchange  to 
Christie  exchange  has  been  a  pastime 
with  Pat  in  his  trip  from  coast  to 
coast.  He  was  willing  to  talk  but  no 
one  would  listen  te  his  "statement." 

"The  year  1920  will  be  the  greatest 
in  the  history  of  an  infant  industry  for 
comedy  films"  was  as  far  as  he  ever  got. 
Repeatedly  he  tried  to  deliver  to  the 
tradepapers  a  verbal  translation  of  the 
fat  bundle  of  mimeograph  copy  he  car- 
ried under  his  arm. 

For  President:  "Christie." 

Asked  about  his  views  of  the  forth- 
coming Presidential  marathon,  Pat  said 
he  had  only  two  candidates  for  vice- 
president  and  virtue  president,  to  wit : 
The  Christies,  Al  and  Charlie.  He  didn't 
say  which  office  should  be  filled  by 
whom — just  so  they  each  got  one  of  the 
two  chairs  to  be  offered  as  prizes  next 
election. 

During  the  course  of  fifteen  minutes' 
conversation  in  the  office  of  Moving 
Picture  World  Dowling  mentioned  the 
name  of  either  Al  or  Charlie  Christie 
just  eighty-six  times.  He  said  Fay 
Tincher  would  make  Broadway  "sit  up 
and  look"  if  she  came  along  in  one  of 
her  Christie  Comedy  costumes. 

"Charlie  Christie  gave  me  an  awful 
big  wad  of  money  when  I  left  the 
Christie  Comedy  lot,"  said  Dowling  as 
he  handed  in  this  terrible  piece  of  copy, 
"and  I  must  do  SOMETHING  to  earn  it. 
Try  and  slip  this  through,  will  you,  kid?" 

Taken  utterly  aback  by  such  conver- 
sation— here's  the  result. 

Dowling  will  be  here  for  ten  days  or 
so — if  he  doesn't  break  through  into  the 
"singles"  he  is  using  as  the  core  of  a 
roll  of  pretty  large  sheets  of  money. 


Pat  Dowling  Turns  Round 
and  Looks  Toward  California 

P\T  DOWLING  reached  the  eastern 
limit  of  his  tour  of  North  America 
in  the  interest  of  Christie  Comedies, 
early  in  the  week  ending  January  3L 
He  sailed  around  Broadway  in  his  high- 
top  rubbers  and  said  he  was  satisfied 
that  all  he  had  heard  about  the  im- 
provement in  our  city  was  correct. 

He  found  some  faults  and  discovered 
more  to  praise,  striking  an  average  of 
approval  for  what  has  happened  since 


Much  Activity  Reported 

from  Selznick  Studios 

A REPORT  from  the  Selznick  Fort 
Lee  and  Bronx  studios  states  that 
some  excellent  interior  scenes 
are  being  made  for  three  of  the  Selz- 
nick productions  now  in  the  making  of 
the  studios. 

'The  Woman  Game,"  said  to  be  a 
powerful  drama,  and  which  was  written 
for  Elaine  Hammerstein  by  Leighton 
Osmun  and  Frank  Dazey,  is  Hearing 
completion  under  the  direction  of  Wil- 
liam P.  S.  Earle.  The  production 
abounds  with  a  variety  of  sets  of  more 
than  usual  magnificence. 

"Glorious  Youth,"  by  John  Lynch,  is 
the  sixth  starring  subject  of  Olive 
Thomas.  The  opening  scenes  of  the  pic- 
tures were  made  in  New  Orleans  and 
the  first  reel  is  concerned  almost  en- 
tirely with  the  lovely,  fast  vanishing, 
old-fashioned  southern  life,  actually 
made  in  the  country  where  the  story  is 
laid.  Alan  Crosland  is  directing,  as- 
sisted by  William  J.  Scully. 

In  the  Selznick  studio,  Sophie  Irene 
Loeb's  big  melodrama,  "The  Woman 
God  Sent,"  is  taking  form  under  the  di- 
rection of  Larry  Trimble,  who  adapted 
the  story  to  the  screen.  The  cast  in- 
cludes Zena  Keefe,  Joe  King  and  John 
Wade. 


February  7,  1920 


THE   MOVING   PICTURE  WORLD 


873 


Fight  Epidemic  Closing  with  Facts 
Gleaned  from  Last  Influenza  Panic 


TAKING  a  leaf  from  their  experi- 
ences of  the  last  epidemic,  wise 
managers  are  already  preparing  to 
fight  against  the  theatre  closing  orders 
which  nervous  Board  of  Health  officials 
are  likely  to  slap  upon  the  picture  thea- 
tres. 

During  the  epidemic  of  the  fall  of 
1918  the  picture  theatres  were  the  first 
to  come  under  the  ban.  When  the  epi- 
demic became  noticeable  in  a  town  the 
theatres  were  closed.  Later  on  perhaps 
the  schools  and  churches  and  even  the 
stores  might  be  closed,  but  few  Health 
Boards  seemed  to  wait  to  think  before 
closing  the  theatres.  It  was  a  spectacu- 
lar move;  the  theatre  managers  were 
few  and  unorganized.  They  wanted  to 
be  doing  something,  so  they  shut  the 
theatres. 

Don't  let  it  happen  this  time,  and 
don't  wait  until  it  does  happen  before 
you  begin  to  fight.   Start  right  in  today. 

One  of  the  best  of  the  schemes  which 
were  turned  up  in  the  last  epidemic  was 
developed  by  Steve  Farrar,  of  the  Casi- 
no, Eldorado  and  Orpheum,  Harrisburg, 
III.  Steve  got  the  opposition  house  to 
come  in  with  him.  The  two  manage- 
ments pooled  their  interests  and  united 
in  an  advertisement  for  which  they  got 
a  special  rate  of  two  thirds,  the  news- 
papers contributing  the  other  third  on 
the  representation  that  they  would  lose 
the  advertising  of  both  houses  were 
they  closed. 

How  It  Was  Done. 

One  advertisement  was  a  cross  page 
nines  under  the  heading  of  "Notice  to  the 
Public."  It  was  followed  with  this  mate- 
rial, the  first,  in  a  bank  across  five  of  the 
seven  columns  reading: 

Desiring  to  co-operate  with  the  local 
health  authorities  to  prevent  the  spread 
of  Spanish  Influenza  in  Harrisburg  and 
Eldorado,  and  to  safeguard  our  patrons, 
and  for  the  protection  of  this  community, 
we  make  the  following  suggestions  and 
requests: 

1.  — Don't  attend  our  theatres  if  you 
cough  or  sneeze.  Coughers,  spitters  and 
sneezers  will  be  refused  admission. 

2.  — One  of  the  important  things  in  pre- 
venting influenza  is  to  prevent  chilling 
the  body,  especially  if  you  are  tired.  It 
is  suggested  that  those  who  attend  the 
show  tonight  remove  their  heavy  wraps 
while  indoors  so  that  they  will  not  be 
chilled  when  they  go  out. 

3.  — Change  damp  shoes  and  stockings  as 
promptly  as  possible. 

4.  — Don't  be  panicky,  but  be  careful. 
Protect  yourself  and  help  protect  others. 

5.  — If  you  get  a  cold  these  days,  go 
home,  go  to  bed  and  call  a  doctor.  EVERY 
cold  is  serious  when  Influenza  is  prevalent. 

6.  — Stay  In  bed  until  your  doctor  says 
you  are  completely  well.  If  you  have 
a  fever,  stay  in  bed  for  three  days  after 
the  fever  disappears.  This  is  the  best 
way  to  avoid  pneumonia  and  other  serious 
consequences. 

7.  — Our  theatres  will  be  thoroughly 
aired,  ventilated  and  disinfected  each  day. 
We  are  making  every  effort  to  protect  our 
patrons.  We  desire  the  co-operation  of 
all  good  citizens,  so  that  it  will  not  be 
necessary  to  close  the  theatres,  schools 
and  churches. 

8.  — At  present  there  is  practically  nc 
influenza  in  Eldorado  and  Harrisburg,  and 


if  we  all  will  co-operate  to  keep  it  out, 
there  will  be  none. 

There  followed  a  double  column  arti- 
cle on  the  Flu,  giving  the  causes,  symp- 
toms and  treatment,  with  hints  on  the 
avoidance  of  the  disease.  This  was 
headed  :  "Spanish  Influenza — What  It  Is 
and  How  it  Should  Be  Treated,"  with 
a  sub-head:  "Nothing  New — Simply  the 
Old  Grip  or  La  Grippe  That  Was  Epi- 
demic in  1889-90.  Then  it  Came  from 
Russia,  Now  it  Comes  from  Spain." 

Keep  it  Going. 

Handbills  were  also  printed  and  dis- 
tributed. Mr.  Farrar  wrote  that  with 
houses  all  around  them  closed,  the  the- 
atres and  other  public  resorts  kept  open 
and  they  had  a  smaller  percentage  of 
cases  than  any  towns  in  Southern  Illi- 
nois. 

Build  up  on  this  idea.  Use  the  screen. 
Get  up  slides  with  the  points  plainly 
lettered.  Give  special  matinees  for 
children — free  morning  matinees — where 
a  couple  of  comedies  are  the  reward  for 
reading  the  slides  and  listening  to  a 
talk  from  some  Board  of  Health  offi- 
cial or  local  physician.  Paste  posters 
all  over  town.  Print  the  tips  in  your 
programs  and  get  out  throwaways. 

Get  the  papers  to  take  the  matter  up. 
They  will  if  you  advertise.  Get  them 
interested  to  the  point  of  going  with 
you  on  the  space  bills.  Give  them  facts 
to  work  with.  It  is  a  notable  point 
that  New  York  City  showed  a  smaller 
death  rate  than  any  city  in  the  country, 
yet  remained  wide  open.  Tell  them  that 
a  hysterical  scare  will  actually  help  to 
spread  the  disease.  Point  out  that  "Be 
cheerful"  is  one  of  the  rules  for  the 
avoidance  of  the  pest  and  that  it  was 
for  that  reason  Dr.  Copeland  refused  to 
close  the  New  York  theatres. 

New  York  differs  from  most  cities  in 
that  the  traffic  flows  only  in  three  di- 
rections and  every  form  of  transit  is 
packed  morning  and  night.  Elevated 
and  subway  trains  are  crowded  to  suffo- 
cation night  and  morning  and  are  a 
hundred  times  more  dangerous  than  the 
most  crowded  theatre.  People  are 
forced  into  the  cars  until  there  is  abso- 
lutely no  room  for  another  passenger. 
They  stand  face  to  face  for  twenty  min- 
utes to  half  an  hour.  They  are  herded 
together  on  station  and  platforms  for 
another  ten  minutes,  and  the  housing 
congestion  exceeds  that  of  any  city  on 
the  continent,  yet  the  New  York  per- 
centage was  smaller  than  in  any  other 
place  in  the  country. 

It  Is  Not  Crowding. 

Evidently  it  is  not  crowding  which 
spreads  the  infection.  But  it  must  be 
remembered  that  the  cars  ran  with  open 
windows,  even  in  the  coldest  weather, 
and  some  relief  was  obtained  by  chang- 
ing the  hours  of  opening  the  stores  and 
theatres,  so  as  to  spread  the  rush  over 
a  longer  period,  reducing  the  crowds 
somewhat. 

But  ventilation  was  the  real  safeguard, 
and  the  wise  manager  will  play  up  his 
ventilation.    A.  C.  Raleigh,  then  man- 


aging the  American,  Butte,  obtained  a 
supply  of  confetti,  which  he  threw  into 
the  auditorium,  showing  how  the  huge 
fans  sucked  up  the  tiny  bits  of  paper. 
Others  used  strong  perfumes  or  smoke, 
which  were  quickly  cleared. 

After  it  was  all  over  many  state  and 
local  officials  admitted  that  an  error  had 
been  made  in  the  wholesale  closings. 
Dr.  Bracken,  of  the  Minnesota  State 
Board,  said  :  "I  regret  more  than  I  can 
explain  the  action  of  the  Minneapolis 
officials  in  closing  the  city  as  has  been 
done.  It  is  not  in  a  sense  of  criticism 
that  I  am  making  this  statement,  but 
merely  as  an  expression  from  a  state 
official  who  believes  that  a  serious  mis- 
take has  been  made."  Minneapolis  closed 
down.  St.  Paul,  across  the  river,  kept 
open  and  many  from  Minneapolis 
sought  their  amusement  in  St.  Paul,  yet 
the  St.  Paul  percentage  was  smaller 
than  that  of  Minneapolis. 

In  Review. 

If  the  truth  could  be  known,  it  would 
probably  be  found  that  fear  killed  al- 
most as  many  as  the  flu.  People  were 
scared  to  death.  They  were  told  of  the 
terrible  dangers  they  faced.  They  were 
required  to  cut  off  their  usual  amuse- 
ments, to  herd  by  themselves  in  their 
homes  and  were  led  to  believe  that  a 
bad  cough  was  the  hollow  voice  of 
death.  Their  resistance  to  the  disease 
was  gone. 

Any  physician  will  admit  that  a  hope- 
ful patient  stands  the  best  chance  of  re- 
covery. Any  one  of  them  will  admit 
that  a  man  can  be  scared  to  death  by 
newspaper  headlines.  A  quarantine  is 
a  bad  move,  and  cheerfulness  combined 
with  caution  will  do  much  to  prevent 
the  spread  of  disease.  Only  about  four 
per  cent,  of  the  cases  are  said  to  termi- 
nate fatally  and  there  is  a  disposition 
to  ascribe  to  the  prevailing  plague  many 
deaths  which  are  really  due  to  otljier 
causes,  which  help  swell  the  death  rate 
to  no  good  end.  Combat  superstition. 
Fight  stupid  bureaucrats.  Help  keep 
your  community  free  from,  disease 
through  advertising  and  propaganda.  Do 
your  bit  and  we  shall  have  none  of  the 
errors  of  1918  repeated. 

llllllMIMIIIIIIIIIIIIMIIJlUUIHIIIItlllllirillMfllllll  MlllllllllllllllllllllIltllllllirillllllllllllNIIIIIIIIIIIIIIIIIIIII 


Marguerita  La  Barnette. 

Fox   News   camera   correspondent  of 
San  Antonio,  Texas. 


874 


THE   MOVING   PICTURE  WORLD 


February  7,  1920 


Cradle  Rocking  for  an  Infant  Industry 

Glancing  Into  Moving  Picture  World  Ten  Years  Ago 


THE  issue  of  Moving  Picture  World 
dated  February  5,  1910,  contained 
nothing  like  the  "startling"  out- 
comes of  present  day  promotion  in 
THE  industry.  "Wall  Street"  was  looking 
elsewhere  for  its  investments;  there  were 
no  million  dollar  theatres  and  no  com- 
binations of  exhibitors.  The  "Infant"  was 
just  worrying  along,  its  cradle  far  enough 
away  from  the  wall  to  prevent  damaging 
the  mop-boards  as  it  rocked. 

The  Imperial  Film  Exchange  was  doing 
full  page  advertising.  The  president  was 
William  F.  Steiner,  known  perennially  to 
film-fame  as  "Big  Bill."  He's  still  "the 
same  old  Bill,"  but  is  now  a  producer  for 
the  independent  market  instead  of  renting 
films  to  the  independent  exhibitors  of  other 
days. 

Tom  Moore  Gets  Into  the  Gajne. 

Tom  Moore  was  manager  of  "Bill's" 
Washington  branch.  Unless  the  similarity 
of  names  tangles  the  assertion  into  a  mis- 
statement. Tom  is  the  same  Moore  who  is 
now  a  leading  picture  showman  of  the 
Nation's  capital.  Other  ofTicals  of  the  Im- 
perial Film  Exchange  were  William  Dev- 
ery  and  Representatives  Lon  Vail,  Lee 
Langdon,  Frank  Noeles  and  J.  S.  Levin. 

R.  H.  Cochrane  broke  into  cartoonery  to 
illustrate  "the  independent  movement." 
With  a  broom  labeled  "bluff"  a  dame  tagged 
"old  mother  Patents  Company"  was  trying 
to  sweep  back  the  tide.  "It  is  to  laugh," 
said  Mr.  Cochrane  in  his  Laemmle  adver- 
tisement. 

Calehuff's  Day  and  Night  Film  Service 
showed  a  "Henry"  standing  ready  to  motor 
off  with  a  load  of  film  to  Philadelphia  ex- 
hibitors. It  is  believed  that  the  practice  of 
picking  up  films  after  the  show,  inspecting 
them  during  the  night  and  delivering  them 
to  another  showman  next  morning  was,  at 


about  that  time,  "revolutionizing  the  rent- 
ing game." 

Richardson's  Other  Job. 

Aside  from  doing  a  projectionist  depart- 
ment for  Moving  Picture  World  F.  H. 
Richardson  has  just  been  hired  by  Nicholas 
Power  to  inspect  all  machines  before  they 
were  shipped  to  purchasers — to  make  sure 
they  were  "100  per  cent" — an  expression, 
by  the  way,  that  had  not,  at  that  time, 
blossomed  into  film-language.  It  is  used 
now  to  prove  how  the  industry  has  ad- 
vanced! 

New  locations  were  being  sought  by  the 
picture  makers.  The  Vitagraph  players 
were  on  their  way  to  Jamaica,  \\  est  Indies, 
to  take  "pichers,"  the  Biograph  has  just 
started  a  troupe  to  California  and  Kalem 
had,  for  some  time,  been  in  the  South. 
These  moves  were  all  hailed  as  epoch 
making  steps  by  an  Infant  already  walk- 
ing without  a  shove-chair. 

"Manufacturers  are  recognizing  the  per- 
sonalities of  the  actresses  who  make  the 
films.  The  public  has  its  favorites  on  the 
screen  as  well  as  on  the  stage.  Some  of 
these  portraits  have  been  published  in  Mov- 
ing Picture  World.  Some  are  shown  in 
entrances  to  moving  picture  theatres."  The 
foregoing  excerpt  tells  of  a  day  previous 
to  the  star  system  and  bathing  girls  in 
stills  and  on  the  screen. 

Film  Banquet  First  Photographed. 

Pioneering  a  practice  that  has  since  kept 
the  tradepapers  highly  illustrated  with  "feed 
fest"  flashlights,  the  World  printed  a  cut 
made  from  a  photograph  of  "Cincinnati  Ex- 
hibitors Dined  by  Exchanges."  The  Gibson 
House  sold  the  food  and  the  committee  of 
arrangements  included  I.  W.  McMahan, 
Cincinnati  Film  Exchange;  Thomas  A. 
Reilly,  Southern  Film  Exchange;  A. 
Dresner,  Magnetic  Film  Service,  and  James 
L.  Steele,  Pittsburg  Calcium  Light  Com- 


pany. A  very  pleasant  time  was  had  by  all. 

The  Thanhouser  Company,  New  Rochelle, 
N.  Y.,  had  lately  completed  its  studio,  was 
working  on  production  and  promised  early 
releases. 

The  Mastermark  of  Picturedom. 

Remember  that  one?  It  was  William  N. 
Seng's  hallmark.  "Shooting  an  Oil  Well" 
was  the  Selig  release  that  then  took  on 
more  of  the  nature  of  a  latter-day  news 
reel  than  a  "feature."  They're  still  "shoot- 
ing oil  wells" — and  many  a  bank-roll  to 
boot! 

Maude  Allen  was  then  "creating  a  fur- 
ore with  Greek  dancing"  and  Pathe  hooked 
the  furore  into  advertising  the  film  "In 
Ancient  Greece."  Length,  410  feet.  "Col- 
oring, $9.50." 

Think  of  it !  Edison  Notes  occupied  2yi 
inches ;  Essanay  Notes,  4  inches ;  Vitigraph 
Notes,  7  inches.  The  publicist  for  films 
had  not  then  been  introduced  to  the  space- 
stealing  game  in  tradepapers. 

Enter  Times  Square  Electric  Signs. 

The  editor  saw  hopes  of  moving  pictures 
taking  their  proper  place  on  Broadway. 
"The  Sign  in  the  Sky"  was  his  caption  to 
an  editorial  that  spoke  of  the  pioneer  mov- 
ing picture  sign  on  the  Great  White  Way: 
"And  we  saw  outlined  against  the  black 
sky  in  bright  letters :  'Moving  Pictures.' 
The  sign  to  which  we  refer  is  placed  im- 
mediately above  the  roof  of  the  New  York 
Theatre."  It's  different  now  around  Times 
Square. 

Bret  Hart's  "The  Luck  of  Roaring 
Camp"  was  a  release  ready  for  Edison  dis- 
tribution. Nary  a  name  mentioned  of  star 
or  cast! 

"Five  Minutes  to  Twelve"  was  a  Vita- 
graph — fifteen  minutes  ahead  of  Marie 
Doro's  "12-10"  of  nowadays.  "The  Con- 
fession" was  an  Essanay.  Page  Joe  Brandt! 

W.  K  H. 


^^^^^^^^^ 


We  Refuse  to  Make  Such  a  Pun  as  "Mary  Miles  Minter  Is  a  Roguish  Judy  in  'Judy  of  Rogue's  Harbor.'" 

It's  So  obvious,  old  top,  and  one  doesn't  do  that  In  speaking  of  Mary's  second  Realart,  "Judy  of  Rogue's  Harbor." 


February  7,  1920 


THE  MOVING  PICTURE  WORLD 


875 


Indicating  the  Dotted  Line  to 

Picture  Showmen  in  Dixie  Land 


FROM  the  station  to  the  main  street 
in  Lynchburg,  Va.,  is  like  climbing 
the  Alps.  Two  exhibitors  run  the 
movies  in  town.  C.  M.  Casey  owns  three 
theatres,  the  Isis,  the  Belvidere  and  the 
Gaiety.  The  Isis  will  increase  its  seat- 
ing capacity  soon  from  650  to  1,000.  I 
was  shown  a  newspaper  clipping  re- 
garding a  little  agitation  against  the 
theatres  in  Lynchburg.  The  church  fac- 
tion is  very  strong.  The  other  exhibitor 
is  Mr.  Trent  who  owns  the  Trenton 
Theatre,  seating  1,100. 

In  Tennessee. 
Covering  Tennessee  is  not  the  easiest 
thing  to  do  via  railroad.  Aeroplane 
would  be  better.  Trains  are  rather  lim- 
ited in  number  and  local  in  stops.  Start- 
ing at  Knoxville,  we  have  a  town  of 
90,000.  The  Signal  Amusement  Company 
controls  the  situation  in  Knoxville,  own- 
ing the  Queen,  800  seats;  Strand,  1,000; 
Rex,  400;  and  Majestic,  300.  Loew  also 
has  a  theatre,  at  present  being  reno- 
vated. 

The  Brichetto  Brothers  own  the  Crys- 
tal, 350  seats,  and  the  Liberty,  a  small 
suburban  house  seating  200.  The  Bri- 
chetto boys  have  the  "mazuma."  They 
lately  bought  a  piece  of  corner  property, 
costing  $68,000.  Regular  Dough  Boys, 
eh?  They  have  been  in  the  show 
business  about  six  years.  The  Brichettos 
informed  me  that  melodrama  gets  money 
for  them.  They  are  cleaning  up;  both 
good  fellows  who  deserve  success. 

Signal  Strong  in  Chattanooga  Also. 

From  Knoxville  to  Chattanooga  is  a 
night's  ride.  The  latter  is  another  city 
where  Signal  Amusement  Company  is  in 
full  bloom.  They  control  the  following 
theatres:  American,  900  seats;  Royal, 
750;  Bonita,  400;  Superba,  400;  Fine  Arts, 
700;  Alcazar,  950;  Rialto,  900;  Lyric,  850, 
and  one  more  theatre  under  construction 
in  the  Tivoli. 

F.  H.  Dowler,  Jr.,  general  manager  of 
this  concern,  was  on  a  trip  at  the  time 
of  my  visit-  I  spoke  to  F.  H.  Dowler, 
Sr.,  who  said,  "Business  is  excellent. 
Wait  until  Dowler,  Jr.,  gets  back." 

Abe  Solomon  and  A.  J.  Alper  are 
teamed  up  and  run  the  Strand  and  York 
theatres  in  Chattanooga.  Abe,  a  good 
press  agent,  says  the  York  was  named 
after  Sergeant  York,  famous  war  hero 
of  Tennessee. 

Memphis  Looked  Over. 

It  was  a  typical  southern  story-book 
day  when  I  arrived  in  Memphis,  Tenn. 
The  millionaires  out  for  pleasure,  com- 
mercial travelers  out  for  business,  and 
actors  in  for  a  few  days  to  amuse  the 
populace,  all  made  the  city  look  like  a 
busy  place.  All  the  life  is  centered  on 
Main  street,  within  a  radius  of  about 
ten  or  twelve  blocks,  with  the  movies 
doing  a  land  office  business  all  along 
the  line. 

One  of  the  first  showmen  I  visited 
in  Memphis  was  General  Manager  Mc- 
Elroy  of  the  Lynch  Enterprises,  offices 
over  the  Savoy  Theatre. 

McElroy  believes  in  plenty  of  news- 
paper space  and  exploitation.  Mrs. 
Christie  Collins,  McElroy's  secretary,  re- 


By  Nat  Bregstein 

fiiiiiiliiiiiiiiiiiilillHinimiiriiillliiMiiimiiiiimiiiiiiiiiiiiuiiiiMiiriiimiiiMM  iitiiiiiMtiiriiiiriiiiriiiiiiiiiii 

cently  went  skying  a  bit  with  Aviator 
Lieutenant  Francis.  While  up  in  the 
air  she  dropped  literature  pertaining  to 
"The  Miracle  Man."  Did  it  pull  well ?  I 
should  say  so.  "The  Miracle  Man"  lived 
up  to  its  name.  After  counting  the  re- 
ceipts it  was  a  miracle  how  McElroy 
got  them  all  in. 

At  the  Majestic  Theatre,  one  of  the 
Lynch  Enterprise  houses,  Abe  Morrison 
is  manager.  This  man  has  had  a  world 
of  experience  in  the  chow  business,  and 
is  turning  his  talent  into  pleased  patrons 
— and  currency. 

Memphis  Theatres. 

A  complete  list  of  houses  catering  to 
whites  is  as  follows  :  The  Lynch  Enter- 
prise-owned Strand,  1,100;  Princess,  650; 
Bijou,  500;  Empire,  500;  Savoy,  490;  Ma- 
jestic, 1,100;  Loew's  have  a  house  in  town 
under  the  supervision  of  Ben  Steinbach, 
who  talks  with  his  hands  and  is  a  hand- 
some talker.  His  house  gets  capacity 
business,  too. 

"Old  man  Richards"  runs  the  Beauty 
Theatre,  which  doesn't  live  up  to  its 
name  in  all  respects.  I  think  Mr.  Rich- 
ards believes  in  Santa  Claus.  The  house 
seats  250  and  charges  five  and  ten  cents, 
using  shooting  and  fighting. 

Across  the  street  is  another  theatre, 
but  its  manager  is  on  the  alert..  While 
he  hasn't  an  up-to-date  house  he  is  an 
ambitious  worker.  J.  Frederick,  the 
manager  of  the  Queen,  is  the  young  man 
alluded  to.  The  Queen  seats  220,  ad- 
mission price,  ten  cents. 

Going  Through  Birmingham,  Ala. 

Birmingham,  Alabama,  with  a  popula- 
tion of  132,000,  is  surrounded  by  steel 
plants,  which  exhibitors  claim  are  in 
competition  with  the  movies,  the  rea- 
son being  they  have  pictures  of  their 


iitiif  iiiiiiiiilllliilllllljiiiiriiiiiiiiiiiiiliiiiiiiiriiriiiiiiiiiiiiiiii  


Lost  in  the  Forest. 

Jackie  .Saunders  in  "Dad'a  Girl,"  a  Pavid 
Fischer  production  for  Republic. 


own,  book  big  attractions  for  their  em- 
ployes and  charge  low  prices. 

According  to  a  statement  made  by  the 
Mudd  &  Colley  Amusement  Company, 
this  is  the  exact  situation  in  town.  This 
concern  owns  the  Rialto  and  Trianon. 
Mr.  Mooney,  the  manager,  states  there 
are  eleven  suburban  towns  within  a 
short  ride  of  Birmingham,  all  with  thea- 
tres of  their  own.  Birmingham  gets 
very  few  customers  from  these  towns. 

The  Lynch  interests  have  several 
houses  in  town,  among  them  being 
Strand,  seating  850,  first  run  house,  and 
the  Colonial,  seating  700.  Loew  has  a 
house  seating  2,000.  F.  H.  James  looks 
after  it. 

The  colored  section  is  well  taken  care 
of  by  H.  Hurry,  affiliated  with  Engle. 
These  boys  look  after  the  Champion  and 
Frolic  theatres.  Mr.  Hurry  has  been  in 
the  colored  section  for  several  years.  I 
asked  him  about  the  taste  of  the  darky 
on  the  movie  stuff,  and  he  claims  they 
like  high  grade  productions,  fine  orches- 
tras, etc.,  and  he  is  giving  it  to  them. 
Mr.  Hurry  is  soon  to  erect  another 
colored  house  to  cost  $50,000. 

Marvin  Wise  runs  two  white  houses, 
the  Alcazar  and  the  Odeon.  Mr.  Wise 
claims  a  fair  business.  He  raises  his 
prices  on  special  productions  and  claims 
producers  are  200  per  cent,  out  of  the 
way  when  it  comes  to  asking  prices.  He 
wants  it  known  that  he  will  book  big 
productions  on  percentage. 

Many  Picture  Theatres  Are 
Planned  for  Southern  States 

IN  addition  to  new  motion  picture 
houses  to  be  built  this  year  in  the 
southern  states  and  already  an- 
nounced in  the  Moving  Picture  World, 
a  number  of  other  such  projects  have 
been  announced  in  the  past  ten  days. 

The  Savannah,  Ga.,  Savings  and  Real 
Estate  Corporation  has  advertised  for 
bids  for  the  construction  of  a  bank,  of- 
fice building  and  theatre. 

F.  L.  Kuykendall  is  to  build  a  store 
and  theatre  at  Columbus,  Miss. 

The  Atlanta  office  of  Marcus  Loew 
announces  that  a  new  $300,000  theatre 
will  be  erected  at  Dallas,  and  that  work 
will  begin  in  the  near  future.  It  will  run 
on  the  usual  Loew  policy  of  high-class 
pictures  and  vaudeville. 

Dr.  W.  H.  Ivey  of  Greensboro,  N.  C, 
has  announced  that  he  will  build  a  $100,- 
000  theatre  and  moving  picture  house 
in  that  city. 

Will  B.  Wood  will  spend  about  $40,000 
enlarging  the  Belle  Theatre  at  Gadsden, 
Ala.  He  plans  to  increase  the  seating 
capacity  to  1,500. 

A  five  story  building,  the  first  floor  to 
be  leased  as  a  motion  picture  theatre, 
will  be  built  at  once  in  Knoxville,  Tenn. 
The  building  will  cost  about  $200,000. 


Hill   Buys  Greensboro  Interests. 

Roland  G.  H.'ll,  of  South  Carolina,  has 
purchased  all  the  George  Pryor  theatre 
interests  in  Greensboro,  N.  C.  The  pur- 
chase takes  in  the  Victory,  Bijou,  and 
Isis  Theatres  and  the  consideration 
named  is  $75,000. 


876 


THE   MOVING   PICTURE  WORLD 


February  7,  1920 


Many  Franchise  Holders  Attend 

United  Picture  Theatres  Meeting 


Gotta  Little  Monocle  in  Your  Dome? 

Bert  Lytell  wears  one  well  in  his  Metro, 
"The  Right  of  Way." 


A MOST  enthusiastic  and  beneficial 
meeting  was  held  by  the  United 
Picture  Theatres  of  America,  at 
the  Yates  Hotel,  Syracuse,  N.  Y.,  on 
January  22.  At  least  50  per  cent  of  the 
franchise  holders  in  northern  and  west- 
ern New  York  were  present.  Many  im- 
portant improvements  and  policies  were 
adopted  at  this  meeting. 

A  classification  committee  was  ap- 
pointed, as  follows:  Emmet  Cornell, 
Eckel  Theatre,  Syracuse,  chairman;  J. 
S.  Burnham,  Temple  Theatre,  Cortland; 
W.  A.  Callahan,  Regent,  Rochester;  J.  J. 
Walker,  Lincoln,  Schenectady;  James 
B.  Kelly. 

A  result  of  the  meeting  was  the  ad- 


New  York  League  Would  Deny  Cities 

Local  Option  on  Sunday  Question 


IT  came  to  light  recently  that  the  State 
Bill  Drafting  Commission,  acting  on 
the  request  of  George  H.  West,  of 
Albany,  one  of  the  prime  movers  of  the 
New  York  State  Civic  League,  is  draft- 
ing a  bill  for  later  presentation  in  the 
legislature  which  has  for  its  purpose 
the  repeal  of  a  law  passed  last  year 
that  allows  motion  picture  houses  to 
open  on  Sundays  in  all  cities,  following 
permission  from  the  governing  bodies 
of  the  municipalities. 

For  the  last  two  or  three  weeks  there 
has  been  a  persistent  rumor  that  the 
league  was  preparing  for  some  such  ac- 
tion and  that  it  would  have  the  backing 
of  ministerial  associations  throughout 
the  state.  While  the  Bill  Drafting  Com- 
mission refused  to  divulge  the  nature  of 
the  bill  in  its  details,  it  was  said  that 
it  was  a  short  one,  that  it  would  be 
introduced  in  the  near  future  and  that 
no  mention  was  contained  of  censorship 
matters. 

There  is  every  indication,  however, 
that  certain  interests  will  induce  As- 
semblyman John  W.  Slacer,  of  Buffalo, 
who  fathered  last  year's  censorship  bill, 
to  introduce  a  similar  bill  in  the  very 
near  future.  The  provisions  of  the  bill 
include  the  appointment  by  the  State 
Regents  of  a  board  of  censors  of  three 
members.  Films  may  be  disapproved 
that  are  found  to  be  sacrilegious,  inde- 
cent or  immoral  or  tending  to  debase 
or  corrupt  morals. 

Capes  Meets  Senator  Walters. 

This  bill  must  be  understood  to  be 
entirely  distinctive  from  any  which  will 
follow  a  second  meeting  of  the  special 
committee  appointed  by  the  State  Con- 
ference of  Mayors.  W.  P.  Capes,  sec- 
retary of  the  conference,  in  Syracuse 
the  past  week,  had  a  long  talk  with 
Senator  J.  Henry  Walters,  majority 
leader  of  the  Senate. 

In  going  over  the  program  which  the 
State  Conference  of  Mayors  has  out- 
lined for  this  session,  Mr.  Capes  and 
Senator  Walters  came  to  the  question 
of  censorship. 

"What  do  you  intend  to  do  in  regard 
to  this?"  inquired  Senator  Walters  of 
Mr.  Capes.  The  latter  replied  that  the 
specially  appointed  committee  was  at 
work  and  that  he  did  not  know  what 
the  outcome  would  be  until  after  the 
meeting  in  Albany  on  February  2,  which 


will  be  closed  to  the  press  and  at  which 
the  four  sub-committees  will  report,  and 
after  which  another  committee  will  be 
named  to  draft  the  recommendations 
that  will  be  made  to  the  legislature  in 
regard  to  the  need  of  further  regula- 
tion of  motion  pictures  in  New  York 
State. 

Senator  Walters  refused  to  commit 
himselt  in  connection  with  the  censor- 
ship problem.  Walter  W.  Nicholson,  of 
Syracuse,  commissioner  of  public  safety, 
and  the  head  of  one  of  the  four  sub- 
committees, following  an  illness  of  sev- 
eral days,  is  again  at  work  with  mem- 
bers of  his  committee  on  matters  con- 
cerning the  National  Board  of  Review 
and  will  report  in  this  city  on  Feb- 
ruary 2. 


Son  to  Replace  Theatre 

in  Which  Father  Died 

ANEW  Orphcum  Theatre  to  cost 
over  $100,000  is  to  be  constructed 
at  Mexico,  Mo.,  to  replace  the 
show  house  that  burned  on  January  3, 
resulting  in  the  tragic  death  of  its  72- 
year-old  owner,  O.  B.  Thompson.  The 
announcement  was  made  recently  by 
Shirley  C.  Thompson,  son  of  the  old  ex- 
hibitor. 

Work  on  the  new  structure  will  start 
in  thirty  days,  Mr.  Thompson  said.  The 
location  has  not  been  decided  upon,  but 
several  are  under  consideration. 

"I  intend  to  give  Mexico  the  finest 
theatre  of  its  kind  possible  to  erect  here 
and  it  will  be  built  with  a  view  to  the 
future  growth  of  the  town  into  a  much 
larger  city  than  at  present,"  the  exhib- 
itor said.  "The  theatre  will  be  fireproof 
throughout  and  will  have  a  seating 
capacity  of  2,000." 

Plans  include  a  large  stage  to  ac- 
commodate the  largest  road  shows  and 
their  usual  massive  scenic  equipment,  in 
addition  to  moving  pictures.  The  front 
of  the  building  will  be  handsomely  con- 
structed, giving  an  artistic  touch  to  its 
four-story  effect.  It  will  have  every 
modern  convenience,  including  rest 
rooms  for  both  men  and  women. 

Mr.  Thompson  has  contracted  with 
several  leading  film  companies,  includ- 
ing First  National,  Goldwyn,  Fox  Film 
and  Famous  Players-Lasky. 


mission  of  five  new  members  and  the 
general  endorsement  and  adoption  of 
all  policies  as  laid  down  by  the  United 
Picture  Theatres  of  America  up-to-date. 
One  of  the  chief  subjects  of  discussion 
was  the  dominating  entrance  of  Wall 
Street  into  this  industry,  and  plans  and 
policies  were  proposed  which  will  event- 
ually offset  outside  interference  toward 
any  members  of  this  circuit  of  theatres, 
it  was  announced. 

Those  Attending, 

Among  those  present  were:  J.  D.  Roe, 
Actograph  Theatre;  Harry  Gilbert,  Re- 
gent; George  Sardino,  Hippodrome; 
Mitch  Fitzer,  Happy  Hour;  Emmet  Cor- 
nell, Regent;  E.  B.  Thompson,  Lyric; 
Pete  Smith,  Novelty;  Metzger  Bros., 
Acme;  August  Schneelack,  Seymour; 
Merriman  Bros.,  Alcazar,  all  of  Syra- 
cuse; Shane  &  Kaufman,  Star,  Rome; 
A.  B.  Blessing,  Carrol,  Rome;  J.  W. 
Schwarzwalder,  Universal,  Auburn; 
Morris  Silverman,  Happy  Hour,  Sche- 
nectady; Sam  Suckno,  Albany,  Albany; 
J.  S.  Burnham,  Temple,  Cortland;  M. 
Gardner,  Temple,  Cortland;  James  B. 
Kelly,  Buffalo  branch  manager;  H.  L. 
Taylor,  assistant  Buffalo  branch  man- 
ager; Max  Rowley  and  Arthur  Dana, 
personal  representative  of  United  Pic- 
ture Productions  Corporation. 

Another  meeting  of  the  United  Pic- 
ture Theatre  Exhibitors  will  be  held  at 
the  Hayward  Hotel,  Rochester,  Wednes- 
day, January  28,  at  2  p.  m.,  at  which  J. 
A.  Berst,  president  of  the  United  Pic- 
ture Theatres,  and  Harry  Hall,  vice- 
president  of  the  United  Picture  Thea- 
tres of  America,  will  be  present.  A 
large  atendance  is  expected. 

The  United  Picture  Exchange  is  now 
fully  established  in  new  quarters  at  86 
Exchange  street,  Buffalo,  N.  Y.,  and  in 
addition  to  controlling  all  Triangle  Cor- 
poration productions  it  will  handle  the 
distribution  of  the  Hallmark  Pictures 
Corporation. 


"Bathing  Beauties"  Fined. 

Three  of  Mack  Sennett's  Bathing  Girls 
were  fined  $10  each  in  police  court  at 
Atlanta,  for  the  alleged  violation  of  a 
city  ordinance  covering  indecent  ex- 
posure; B.  J.  Shea,  manager  of  the 
girls,  was  fined  $50  on  the  same  charge. 

The  "Bathing  Beauties,"  as  they  were 
termed,  were  in  Atlanta  during  the  en- 
gagement of  the  Sennett  production, 
"Yankee  Doodle  in  Berlin,"  at  the  Cri- 
terion theatre.  Police  officers  visiting 
the  show  declared  that  the  girls  did 
everything  but  go  entirely  nude,  and  as 
a  result  Chief  of  Police  Beavers  swore 
out  a  warrant  against  the  whole  outfit 
— six  of  them — including  the  manager. 


Oklahoma  Association  Indorse  Bill. 

Resolutions  urging  the  passage  of  a 
bill  to  prevent  the  transportation  of 
moving  pictures  showing  scenes  of 
crime,  adopted  by  the  Oklahoma  Press 
Association,  have  been  submitted  to  all 
members  of  Congress  from  that  State 
following  the  adoption  of  similar  reso- 
lutions by  the  Oklahoma  State  Bar  As- 
sociation. 

The  Oklahoma  Press  Association  in- 
dorsed the  act  now  before  Congress  and 
urged  its  immediate  passage. 


February  7,  1920  THE   MOVING   PICTURE   WORLD  877 

nninnMiMiiitiiMiiMiMiiHiiPiitiniiHiHiiiiiiNiiMNmiiiiiiiiiinMiniiiiiiinitiiiMiiiiMiuiMrnMiuiMiiitiiriiinuiMMHiiMiMriirinuiniii^ 

I     Harnessing  Pictures  for  Practical  Use  \ 

1  Rot  hacker  Organization  Helps  DuPont  Sell  Dynamite  to  Farmers  and  Big  Western  Bank  to  \ 
I  Put  Over  Bonds  | 

iillllllilMiiiMiinniMnHiiiiiiiiiiiiiiiitiiiiuuniiiuniMniinuiiHiMiMiiiiiiMiliMiiNiiiMiriniaiiiiiiijiiiniiniiiinniiiiuiiMniiMnininnHMiniMtiiuitiniiiiitiiniMJiriii^ 


THE  fact  that  conservative  finan- 
ciers have  turned  to  motion  pic- 
tures for  help  in  selling  gilt-edged 
bonds  is  one  of  the  most  significant 
recognitions  of  the  screen's  value  to 
modern  business. 

There  was  a  time  when  business  men 
looked  upon  motion  pictures  as  a  freak 
or  novelty.  That  most  certainly  was 
the  attitude  of  the  average  business  man 
when  we  blazed  the  trail  in  the  indus- 
trial pictures  branch  of  motion  pictures 
ten  years  ago. 

Movie  Not  a  Freak. 

Through  a  film  we  made  for  the  Du- 
Pont Powder  Company  in  1911  it  was 
first  proved  in  a  big  way  that  instead  of 
being  a  freak,  the  motion  picture  rivaled 
printer's  ink  as  a  business  getter. 

At  that  time  DuPont  had  demonstra- 
tors in  various  parts  of  the  country  for 
the  purpose  of  increasing  the  market  for 
dynamite  for  farm  uses — stump  blasting, 
under  soiling,  ditch  digging,  etc.  There 
were  drawbacks  to  these  demonstra- 
tions. A  demonstration  could  not  be 
given,  in  frosted  ground,  and  during  the 
spring  and  summer  months  farmers 
were  often  too  busy  to  attend  a  demon- 
stration. And  the  very  word  dynamite 
was  enough  to  cause  many  farmers' 
wives  to  keep  their  particular  farmers 
at  home. 

We  proposed  to  DuPont  that  one  per- 
fect demonstration  be  made  before  the 
movie  camera  and  then  the  film  sent 
around  to  work  in  the  vvinter  and  at 
night  without  causing  any  accelerations 
of  feminine  pulses.  Well,  that  films  was 
shown  all  over  the  United  States,  in 
Canada  and  in  foreign  countries. 

Demonstration  Clear. 

This  was  the  first  advertising  film  for 
which  nation-wide  circulation  was  ever 
attempted — and  obtained — in  this  coun- 
try. It  educated  farmers  as  to  the  farm- 
ing possibilities  of  dynamite  at  a  far 
lesser  cost  than  the  field  demonstrators, 
and  several  DuPont  ofTicials  held  that 
the  celluloid  made  the  demonstration 
much  more  clearly  than  the  human 
demonstrators. 

Another  unusual  problem  presented 
itself  when  the  Central  Illinois  Public 
Service  Company  put  out  a  bond  issue 
of  $4,000,000.  This  corporation  serves 
131  communities  in  central  and  southern 
Illinois,  with  one  or  more  of  such  public 
necessities  as  electric  light  and  power, 
heat,  gas,  water,  ice,  street  and  inter- 
urban  car  service. 

Pictures  Promoted  Enthusiasm. 

The  motion  picture  was  made  pri.m- 
arily  to  "sell"  the  bonds  to  the  bond 
salesman.  In  order  to  make  good  sales- 
men it  was  necessary  to  impress  upon 
the  minds  of  those  salesmen  a  picture 
of  the  corporation's  extensive  holdings, 
so  that  they  could  tell  prospective  cus- 
tomers about  it. 

To  take  the  salesmen  over  the  con- 
cern's property,  which  covers  practically 
the  entire  south  central  portion  of  Il- 
linois, would  have  been  a  very  expensive 
precedure,  involving  much  time-  The 
corporation  decided  to  do  the  modern 


By   Watterson   R.  Rothacker, 
President  Rothacker  Film  Mfg.  Co.,  of 
Chicago. 

thing  and  take  the  property  to  the 
salesmen. 

We  were  selected  to  make  the  pic- 
tures. In  order  to  pack  up  a  substantial 
portion  of  the  corporation's  holdings 
ready  for  shipment  via  the  "Celluloid 
Rapid  Transit"  to  the  salesmen  in  Chi- 
cago, it  was  necessary  for  the  Roth- 
hacker  camera  men  to  shoot  5,000  feet 
of  film.  The  five  reels  showed  many 
of  the  power  plants,  mines,  gas  plants, 
oil  wells,  electric  railway  lines,  ice 
plants,  water  works,  etc.,  which  the 
company  owns  in  the  southern  part  of 
the  state. 

Buyers  Saw  Exhibition. 

When  these  five  reels  were  shown  be- 
fore a  gathering  of  salesmen  in  a  Chi- 
cago hotel,  those  salesmen  learned  as 
much  about  the  company's  property  in 
a  space  of  minutes  as  they  could  have 
learned  in  a  personal  visit  which  would 
have  taken  weeks.  The  pictures  were 
found  to  be  so  successful  in  educating 
salesmen  that  several  exhibitions  were 
given. 

The  pictures  "sold"  the  bonds  to  the 
bond  salesmen  so  effectively  that  it  was 
decided  to  use  its  film  to  sell  securities 
to  prospective  buyers.  Shortly  after  the 
film  was  completed  two  investors  came 
on  from  New  York  with  a  view  to  buy- 
ing substantial  blocks  of  stock— after 
carefully  going  over  the  corporation's 
holdings.  To  their  surprise  it  was  not 
necessary  for  them  to  make  a  tour  of 
Southern  Illinois.  They  sat  in  a  hotel 
room  and  saw  all  they  wanted  to  see. 
It  is  needless  to  say  that  the  most  elo- 
quent salesmen    cannot  compete  with 


motion  pictures  when  it  comes  to  letting 
prospective  bond  buyers  know  what  a 
company  has  behind  it.  Halsey,  Stuart 
&  Co.,  handled  a  large  part  of  the  bonds, 
and  Halsey-Stuart  salesmen  would  in- 
vite prospectives  to  the  private  picture 
show  in  the  Chicago  Hotel. 

Film  Showed  Publicly. 

After  all  the  bonds  were  sold  the  Cen- 
tral Illinois  Public  Service  Company 
found  that  the  film  was  practically  just 
beginning  its  usefulness.  Some  citizens 
of  the  131  communities  served  by  the 
corporation  had  the  idea  that  the  pub- 
lic utility  was  confined  to  their  respective 
cities.  They  did  not  know  that  the  cor- 
poration operated  in  other  cities,  that 
its  holdings  covered  a  large  area  of 
territory. 

Under  such  circumstances,  therefore, 
when  the'citizens  saw  a  balance  sheet 
of  a  public  utility  and  found  that  it  had 
thousands,  perhaps  millions,  of  dollars 
of  bonds  and  stock  outstanding,  they 
were  likely  to  form  the  concept  that  the 
corporation  was  vastly  over-capitalized. 
Loose  talk  of  politicians  and  publication 
served  to  accentuate  this  impression. 

The  pictures  were  shown  in  various 
cities  in  Illinois.  The  public  was  im- 
pressed with  the  true  proportions  of  the 
public  utility  corporation  and  the  vast 
amount  of  money  tied  up  in  the  exten- 
sive holdings.  Wherever  citizens  were 
unable  or  unwilling  to  conceive  of  the 
magnitude,  strength  and  financial  re- 
quirements of  the  public  utility,  the  film 
was  put  to  work. 

This  Article  Leads  Our 
Special     and  Exclusive 
"Practical  Pictures"  Series. 
Watch  for  the  rest. 


The  Kind  of  Pictures  That  Put  the  Written  Advertisement  Behind. 

A  scene  from  "Threads  of  Romance,"  made  by  Rothacker  for  Marshall  Field  &  Co.: 
written  and  directed  by  Edward  O.  Blackburn.    Its  purpose — to  revive 
feminine  interest  in  fine  laces,  going  back  centuries  for  material. 
Thousands  of  dollars'  worth  of  costumes  were  worn 
by  women  in  this  film. 


878 


THE  MOVING  PICTURE  WORLD 


February  7,  1920 


'Americanization"  Program  Calls 

to  Patriotic  Picture  Showmen 


THE  first  definite  instructions  to 
motion  picture  exhibitors  concern- 
ing the  industry's  campaign  on 
Americanization  have  been  issued  by 
Harry  M.  Crandall,  chairman  of  the 
exhibitors  division  of  the  general  com- 
mittee. The  committee,  which  was  se- 
lected by  Hon.  Franklin  K.  Lane,  Sec- 
retary of  the  Interior,  is  composed  of 
Lewis  J.  Selznick,  representing  the  dis- 
tributors; Adolph  Zukor,  representmg 
the  producers;  Harry  M.  Crandall,  rep- 
senting  the  exhibitors,  and  Major  Ray- 
mond Pullman,  the  municipalities.  Sec- 
retary Lane  is  chairman  of  the  com- 
mittee. 

Mr.  Crandall's  statement  is  as  fol- 
lows :  "After  working  night  and  day 
for  the  past  five  weeks  the  committee 
has  finally  come  to  a  definite  under- 
standing regarding  the  distribution  of 
these  films. 

"I  had  hoped  to  have  been  in  a  posi- 
tion to  give  out  some  information  two 
weeks  ago,  but,  unfortunately,  our 
plans  were  not  all  completed  at  that 
time.  In  all  my  dealings  with  the  com- 
mittee I  want  to  emphasize  the  fact  that 
I  am,  first,  100  per  cent,  for  my  country, 
and,  second,  100  per  cent,  for  the  ex- 
hibitors. 

The  Call  of  Patriotic  Duty. 

"According  to  our  plans,  there  are  to 
be  fifty-two  pictures  issued,  one  for 
each  week  in  the  year,  beginning  with 
Lincoln's  Birthday.  With  the  exception 
of  fifteen,  which  will  be  two-reelers, 
these  will  be  single-reel  features  and 
will  be  made  by  the  best  brains  and 
include  the  best  known  stars  in  the 
industry. 

"I  understand  that  a  number  of  com- 
panies will  probably  produce  longer 
patriotic  pictures,  but  these  will  be  sold 
wholly  on  their  merits  and  are  outside 
the  jurisdiction  of  the  committee.  I 
want  the  exhibitors  to  realize  that  these 
pictures  are  not  being  shown  for  profit. 

"No  manufacturer  or  distributor  is  to 
profit  on  these  pictures  and  our  whole 
aim  is  for  circulation.  We  want  them 
to  be  shown  in  100  per  cent,  of  the  mo- 
tion picture  theatres  of  this  country. 

Not  a  Matter  of  Profit. 

"Under  the  present  arrangement,  50 
per  cent,  of  the  gross  will  go  toward 
the  cost  of  the  picture,  35  per  cent,  for 
distribution,  and  the  remaining  15  per 
cent,  will  go  toward  meeting  the  ex- 
penses of  the  committee.  I  have  been 
selected  treasurer  of  the  committee  and 
will  have  access  to  all  of  the  figures  per- 
taining to  the  cost  and  distribution  of 
the  picture. 

"If  we  find  that  this  proportion  is  not 
fair  we  will  change  it.  If  any  profit  is 
made  from  a  picture  it  will  go  into  the 
general  fund  of  the  committee. 

"It  has  been  agreed  that  all  scenarios 
are  to  be  first  approved  by  Secretary 
Lane.  No  picture  is  to  be  shown  until 
it  has  been  approved  by  him. 

Pictures  of  the  Very  Best. 

"This  will  insure  us  getting  only  the 
best  stories  and  the  highest  class  of 
pictures.    It  will  also  be  a  gurantee  to 


the  exhibitor  that  he  will  receive  only 
new  and  up-to-date  pictures.  It  ^yill 
also  insure  a  good  box-office  proposition 
to  the  exhibitor. 

Screen  Vital  to  Government. 

"The  committee  has  decided  to  have 
the  film  distributed  through  each  man- 
ufacturer's own  distributing  agency  at 
a  nominal  charge.  We  have  tried  to 
make  this  fee  as  low  as  possible. 

"I  cannot  impress  how  necessary  it  is 
for  every  single  exhibitor  to  take  an 
interest  in  this  work  and  to  do  his  share. 
It  will  be  your  duty  to  see  that  every 
single  picture  is  shown  in  your  theatre. 
The  fact  that  your  competitor  may  show 
a  picture  a  day  or  sooner  should  have 
no  effect  upon  you. 

"This  is  not  a  question  of  competi- 
tion but  wholly  one  of  duty  to  your 
Gvernment.    During  the  war  the  mo- 


Washington,  D.  C,  January  28. 
The  bill  adding  lewd  and  lascivious 
motion  picture  films  to  the  list  of  ar- 
ticles which  are  prohibited  from  mov- 
ing in  interstate  commerce  either 
through  the  mails  or  by  freight  or  ex- 
press, introduced  in  Congress  by  Rep- 
resentative Joseph  Walsh  of  Massa- 
chusetts, was  passed  by  the  House  of 
Representatives  without  debate. 

Five  Years  or  $5,000. 

The  law  provides  the  following  pen- 
alties : 

"Whoever  shall  knowingly  take  or 
cause  to  be  taken  from  such  express 
company  or  other  common  carrier  any 
matter  or  thing  the  depositing  of  which 
for  carriage  is  herein  made  undawful, 
shall  be  fined  not  more  than  $5,000,  or 

iiiiiiiiiiiiiiiiiiiiiiiiittiiiiirilliiiiiiiiitiiiiiiniiiiuiiiiiiiiiiiiiiiiiiiiiiiiliiliiliMtiiiMrriiriiiinriiiiiiiiinliiilllHIiilia 


A.  George  Smith 

Appointed   Goldwyn's  general 
representative  for  Europe. 


tion  picture  exhibitors  responded  nobly. 

'Vice-President  Marshall,  in  a  speech 
to  our  committee  in  Washington,  de- 
clared that  in  his  opinion  no  single  in- 
dustry did  as  much  toward  bringing 
the  war  to  a  successful  conclusion  as 
did  the  motion  picture  industry  and  the 
exhibitors  of  the  country. 

"Another  great  crisis  now  faces  our 
Government.  We  are  again  called  upon 
to  loan  our  screens  to  the  aid  of  our 
country.  As  an  exhibitor  1  want  to 
impress  upon  you  the  absolute  necessity 
of  doing  this  work.  I  have  given  much 
thought  and  care  to  this  question.  I 
want  to  hear  from  the  exhibitors  of 
the  country. 

"In  conclusion,  I  trust  that  every  ex- 
hibitor will  carry  out  Secretary  Lane's 
suggestion  for  special  programs  on  Lin- 
coln's Birthday  and  on  other  holidays." 


imprisoned  not  more  than  five  years, 
or  both." 

This  is  the  measure  recommended  by 
the  industry  at  the  Rochester  conven- 
tion in  August.  Its  adoptions  was  urged 
before  the  House  Judiciary  Committee 
recently  by  Jack  S.  Connell  on  behalf 
of  the  industry  and  was  promptly  agreed 
to.  The  indorsement  given  it  by  the 
committee  made  possible  its  passage  by 
the  House  today.  It  now  goes  to  the 
Senate  and  Mr.  Conolly  already  has  as- 
surance of  its  early  consideration  and 
probable  prompt  passage. 

CLARENCE  L.  LINZ. 


Films  to  Aid  in  Fighting  Flu. 

The  aid  of  the  film  and  screen  has 
been  enlisted  in  the  fight  against  in- 
fluenza. President  William  A.  Brady, 
of  the  National  Association  of  the  Mo- 
tion Picture  Industry,  on  January  24  re- 
designated the  same  committee  that 
had  charge  of  the  work  in  the  epidemic 
of  1918:  Chairman  John  C.  FHnn,  of 
Famous  Players-Lasky  Corporation; 
John  M.  Quinn,  of  Vitagraph,  Inc.,  and 
Frederick  H.  Elliott,  Executive  Secre- 
tary of  the  National  Association.  This 
committee  will  arrange  for  a  program 
of  co-operation  with  the  health  author- 
ities. 

The  following  news  weeklies  were  rep- 
resented at  the  meeting  at  the  offices  of 
the  National  Association:  Fox  News 
Weekly  by  Pell  Mitchell;  Kinograms  by 
Terry  Ramsey;  International  by  E.  B. 
Hatrick ;  Gaumont  by  A.  C.  Duff.  Tele- 
grams were  sent  to  officers  of  local  F. 
I.  L.  M.  clubs  and  exchange  managers' 
associations. 


Cain  Engaged  for  Heavy  Role. 

Robert  Cain  has  been  engaged  for 
the  heavy  role  of  Brigade  Surgeon 
Fielding  in  "Held  by  the  Enemy,"  an- 
other special  which  Donald  Crisp  is  to 
direct  for  Famous  Players-Lasky.  This 
play  is  by  William  Gillette  and  the 
scenario  is  by  Beulah  Marie  Dtx. 


House  Passes  Bill  Prohibiting 

Transportation  of  Immoral  Films 


February  7,  1920 


THE   MOVING   PICTURE  WORLD 


879 


Rubbernecking  in  Filmland 


A PROUD  week.  Filmland  is  the 
subject  of  flattering  pieces  in  the 
press,  not  written  by  press  agents. 
Articles  anent  our  greatness  adorn  the 
fair  white  surfaces  of  the  Morning  Edi- 
tions, and  the  Evening  Green  Sheets  pat 
us  on  the  back  with  thirty-six  point 
pyramid  heads. 

The  Chamber  of  Commerce  has  stepped 
out  with  a  statement  that  deluges  the 
public  with  data,  flabbergasts  it  with 
figures,  and  staggers  it  with  statistics 
of  the  magnitude  of  the  Movies. 
We  quote  a  few  of  the  figures. 
The  forty  studios  located  in  our  fair 
city  and  the  environs  immediately  adja- 
cent are  valued  at  more  than  twelve 
and  a  quarter  million  dollars.  Ten  thou- 
sand people  find  more  or  less  work  in 
the  film  plants.  Three  hundred  and 
eighty-four  thousand  six  hundred  and 
fifteen  dollars  and  six  bits  are  paid  out 
at  each  weekly  walk  of  the  studio  ghosts. 
And  that  is  not  all. 

Cannot  Supersede  the  Orange. 

We  are  greater  than  the  orange.  The 
orange  has  long  been  the  symbol  of  Cal- 
ifornia's greatness.  Other  things  have 
tried  to  supersede  the  orange,  but  they 
have  always  failed.  The  lemon  tried  to 
squeeze  its  way  to  the  top  in  vain.  The 
fig  fizzled  out  after  a  short  fight.  The 
grape  gasped  its  last  long  ago.  The 
bean  was  winded  early  in  the  race.  The 
prune,  after  worming  its  way  along  the 
course  for  years,  dried  up  and  quit. 

We  quote  from  an  editorial  in  the 
Evening  Herald  : 

"Fifty  millions  of  dollars  is  the  esti- 
mate placed  on  the  value  of  the  films 
produced  in  this  city  in  a  year.  That  is 
approximately  equal  to  the  entire  value 
of  the  orange  crop  of  Southern  Cali- 
fornia." 

It  remained  for  the  movies  to  push 
the  orange  from  its  proud  perch. 

I  went  out  to  Brunton  and  called  on 
Harry  Rapf,  manager  of  the  western 
«nd  of  the  Selznick  organization,  one 
day  this  week. 

Mr.  Rapf  has  two  productions  going 
at  full  blast — "Blind  Youth,"  under  the 
direction  of  Ted  Sloman,  and  "The  Chil- 


Avaunt    Thee !  Proud 
Orange.   Hail!  Hail! 
The  Movie  as  Califor- 
nia's New  King. 
By  Giebler 


dren  of  Destiny,"  with  George  Irving  at 
the  wheel;  and  by  the  time  this  gets  into 
print,  Wesley  Ruggles  and  Owen  Moore, 
who  have  just  arrived  on  the  Coast,  will 
be  shooting  on  Owen's  new  film,  "His 
Word  of  Honor." 

Gets  a  Good  "Butt." 

Mr.  Rapf  said  he  feels  that  both 
"Blind  Youth"  and  "The  Children  of 
Destiny"  are  going  to  be  superfine  pro- 
ductions when  they  are  finished,  and 
suggested  that  I  go  over  to  the  studio 
and  have  a  look  at  the  sets.  He  cracked 
open  a  new  box  of  cigars,  and  I  lighted 
up  the  first  smoke  that  I've  picked 
up  since  Christmas  that  didn't  taste, 
look  and  smell  like  a  holiday  rope,  and 
went  over  on  stage  five,  where  "Blind 
Youth"  was  on  the  fire. 

Alfred  Green  started  to  make  "Blind 
Youth,"  but  got  sick,  and  Ted  Sloman, 
who  had  just  finished  directing  Bessie 
Barriscale,  and  was  getting  himself  all 
set  for  a  little  rest,  was  called  in  to 
finish  it. 

McGrall  Is  Some  Actor. 

Walter  McGrail,  who  plays  the  lead 
in  the  picture,  and  Claire  McDowell 
were  working  out  a  scene  when  I  ar- 
rived. Mr.  McGrail  was  wearing  a 
dressing  gown.  According  to  my  mind, 
any  actor  who  can  be  dramatic  in  a 
dressing  gown  is  some  actor,  and  Mc- 
grail  was  getting  away  with  it  in  great 
shape. 

It's  hard  to  judge  a  production  by  a 
little  peep  at  a  little  of  the  action  in 


the  studio,  but  there  was  that  air  of 
smooth  work,  confidence  in  the  director, 
and  an  atmosphere  of  everybody  being 
satisfied  witn  their  parts,  and  all  doing 
their  darnJest,  that  you  do  not  see  in 
every  film  when  it  is  being  made.  Tak- 
ing all  this,  and  the  fact  that  "Blind 
Youth"  is  a  big  story,  into  consideration, 
I  am  willing  to  back  Harry  Rapf  up  in 
his  statement  that  the  film  is  going  to 
be  a  whale,  whether  he  ever  gives  me 
another  cigar  or  not. 

They've  got  a  dandy  cast  for  the 
story;  in  addition  to  McGrail  and  Miss 
McDowell,  there  are  Colin  Kenny,  Ora 
Carewe,  Leatrice  Joy,  Clara  Horton,  Leo 
White,  Joseph  Swickard  and  Buddy  Post. 

Bear  of  a  Musician. 

"Blind  Youth"  was  the  only  one  of  the 
Selznick  productions  I  was  able  to  see, 
however.  When  I  got  over  to  the  stage 
where  George  Irving  is  making  "The 
Children  of  Destiny,"  with  Edith  Hallor 
in  the  leading  role,  the  place  was  de- 
serted. But  I'll  get  George  yet,  see  if 
I  don't. 

After  this  I  met  George  Hackathorn, 
leading  juvenile,  who  told  me  about  hav- 
ing just  finished  a  good  part  in  Lois 
Weber's  latest  production,  and  George 
and  I  stepped  in  on  the  glass  stage  and 
watched  William  Park  directing  Bessie 
Barriscale  in  a  Greenwich  Village  story 
about  a  musician  who  was  a  bear  on  the 
fiddle,  but  didn't  have  gumption  enough 
to  keep  from  falling  for  the  stuff  of 
the  lady  heavy  of  the  piece. 

A  story  with  kids  in  it  and  a  lot  of 
tender  stuff  about  the  woman  who  un- 
derstood and  brought  happiness  out  of 
misery  by  her  understanding.  A  fine 
vehicle  for  Miss  Barriscale.  Forrest 
Stanley  plays  the  opposite  lead,  and  the 
fiddle.  Thomas  Holding  is  the  husband 
of  the  lady  heavy,  played  by  Dorrthy 
Cummings.  The  four  kids  are  Stanton 
Williams,  a  fat,  cute  little  rascal,  Mary 
Jane  Irving,  Gloria  Holt  and  True 
Boardman. 

Does  that  name  bring  back  memories? 
This  True  Boardman  is  the  little  son 
of  the  True  Boardman  of  fame  in 
"Stingaree,"  and  many  other  films.  The 

'4\ 


Now  That  We've  Got  'Em  All  Here  Together  We're  Gonna  Spill  the  Whole  Thing 

About  these  picture  folk  who  will  make  Pathe's  serial,  "The  Mad  Talon."    From  left  to  right  are:    George  Seltz,  director; 
William  N.  Bailey,  male  lead;  Juanlta  Hansen,  star;    Wallace  McCutcheon,  mystery  character,  and  Warner 
Oland,  heavy.   They're  off! 


880 


THE   MOVING   PICTURE  WORLD 


February  7,  1920 


little  chap  is  only  seven,  but  he  is  wear- 
ing his  father's  shield  in  a  worthy  way, 
and  he  gives  promise  of  some  day  being 
as  good  an  actor  as  the  True  Boardman 
who  died. 

I  thought  I  had  garnered  all  the  dope 
possible  for  one  afternoon,  when  I  left 
the  Barriscale  set,  and  I  was  just  going 
to  call  it  a  day  and  take  advantage  of 
H.  H.  Van  Loan's  offer  of  a  fast  ride 
back  to  Broadway,  when  I  saw  one  of 
the  best  make-ups  I  have  ever  seen, 
coming  out  of  the  cafeteria. 

Money  in  Strong  Makeup. 

It  was  a  little,  dried-up  looking  geezer 
with  stringy  whiskers,  wearing  a  dingy 
dressing  gown,  with  a  hundred  or  so 
pins  stuck  in  the  lapels,  and  split  up 
the  back  like  a  locust.  Its  fingers  trem- 
bled with  the  palsy — its  chin  shook  with 
age. 

"Hey,  there,"  it  piped  in  a  whining 
\oice. 

I  "heyed"  and  took  a  good  long  look 
before  I  could  place  the  chap.  It  was 
William  V.  Mong,  known  for  many  years 
to  the  eastern  legitimate  circuits  in  "The 
Claybreaker,"  and  known  to  the  films 
as  the  creator  of  many  parts,  and  par- 
ticularly that  fine  bit  of  the  dissolute 
doctor  in  "The  Miracle  Man." 

Billy  Mong,  if  anybody  wants  my 
opinion,  is  one  of  the  best  character 
actors  in  the  business.  Billy  told  me  he 
was  supporting  Jack  Kerrigan,  and  as 
I  had  been  trying  to  get  a  glimpse  of 
Jack  at  work  for  weeks,  I  said  "Lead  me 
to  him,"  and  we  went  over  on  the  other 
end  of  the  big  stage  where  I  had  just 
tried  to  find  George  Irving  and  Miss 
Hallor. 

And  there  in  a  neat  little  boxed-in  set 
were  Jack  Kerrigan,  Ernest  Ward,  his 
director,  and  Frank  Geraghty,  the  assist- 
ant, and  a  bunch  of  actors  making  "One 
Week-End,"  a  story  of  a  chap  who  has 
been  unjustly  accused  of  crime  and  sent 
over  the  road — who  escapes  and  gets 
into  a  week-end  party  and  meets  the 
heavy  who  was  responsible  for  his  trou- 
ble— makes  him  believe  he  is  the  son  of 
a  rich  man  the  heavy  is  trying  to  trim, 
and  from  that  goes  on  at  a  fast  and 
furious  pace  that  furnishes  as  much  ac- 


tion and  excitement  as  two  or  three 
average  plots. 

Might  Write  Movie  History. 

Mr.  Kerrigan's  sister,  Kathleen,  is  in 
the  play,  and  she  and  Jack  and  Ernest 
Ward  are  making  a  sort  of  reunion  party 
of  it.  Mr.  Ward  was  with  the  Kerrigans 
when  they  were  on  the  regular  stage 
with  Clay  Clement  in  "Sam  Houston," 
and  this  is  the  first  time  the  three  of 
them  have  been  thrown  together  since. 

I  had  a  long  conversation  with  Jack, 
who  was  not  in  the  action  then  being 
shot,  and  he  told  me  a  lot  of  things 
about  the  early  days  that  will  make 
mighty  interesting  reading  when  I  write 
the  complete  history  of  the  Movies  in 
seventy-six  volumes,  as  I  intend  to  do 
some  day. 

Fritzi  Brunette  is  supporting  Mr.  Ker- 
rigan in  "One  Week-End."  Emmett 
King,  who  is  an  author  as  well  as  an 
actor,  is  in  the  cast  with  a  good  part. 
Lilie  Leslie,  of  London  and  other  Metro- 
politan stages,  does  a  vamp  role.  Alfred 
Regnier,  a  mixture  of  French,  Irish  and 
American  pep,  depicts  a  college  ath- 
lete. Frank  Geraghty  is  doing  double 
duty  by  assisting  to  direct  the  produc- 
tion and  filling  an  important  role  at 
the  same  time. 

That's  nothing  for  Frank,  however. 
He's  a  versatile  chap.  In  addition  to 
being  an  assistant  director  and  actor, 
he  has  five  successful  scenarios,  two 
one-act  plays  and  a  popular  song  to 
his  credit,  and  while  putting  all  this  over 
he  has  found  time  to  play  tolerably  well 
on  a  saxophone. 


cast,  including  Rubye  DeRemer,  Edmund 
Breese,  Mary  Boland,  Sugene  Strong, 
W.  T.  Carleton  and  Armand  Cortes. 


Announces  Levering's  First  Picture. 

One  of  the  surprises  in  picture  circles 
the  beginning  of  the  year  was  the  an- 
nouncement that  Joseph  Levering,  di- 
rector of  a  score  of  screen  successes, 
had  started  in  "on  his  own"  as  a  picture 
producer. 

The  new  producer  chose  as  his  first 
effort  Robert  Ames  Bennet's  magazine 
story,  "His  Temporary  Wife,"  announced 
by  W.  W.  Hodkinson  Corporation  for 
mid-February  release,  and  to  ensure  its 
success  Mr.  Levering  selected  a  strong 


"The  Christian"  Is  Bought 
for  Screen  Presentation 

THE  Goldwyn  Pictures  Corporation 
has  purchased  the  picture  rights 
to  Hall  Caine's  "The  Christian." 
The  price  paid  for  this  masterpiece, 
which  will  be  given  a  production  in  keep- 
ing with  the  importance  of  the  work,  is 
said  to  set  a  new  record.  Goldwyn  plans 
to  make  the  film  version  of  Hall  Caine's 
powerful  drama  one  of  the  greatest 
photoplays  ever  screened.  No  story 
written  in  this  generation  possesses  to 
a  fuller  degree  all  of  the  essentials  for 
heart-stirring  action,  and  every  re- 
source of  Goldwyn's  vast  organization 
will  be  at  the  disposal  of  the  director 
and  players  selected  for  the  interpreta- 
tion. 

The  records  of  publishers  and  libra- 
rians in  England  and  in  this  country 
show  that  "The  Christian"  for  more  than 
twenty  years  has  been  one  of  the  most 
widely  read  books  in  the  English  lan- 
guage. Many  editions  numbering  hun- 
dreds of  thousands  of  copies  have  been 
printed  and  the  book  has  been  trans- 
lated into  a  dozen  languages.  At  the 
present  time  there  is  a  steady  sale  for 
the  novel  here  and  in  England,  and  it 
is  in  constant  demand  at  the  public  li- 
braries. 

Shortly  after  the  story  had  become  es- 
tablished as  a  literary  sensation,  it  was 
made  into  a  play  which  scored  a  phe- 
nomenal success  in  London  and  New 
York. 


"The  Kentucky  Colonel" 
To  Be  a  Sumptuous  Film 

HARRY  M.  RUBEY,  president  of  the 
National  Film  Corporation,  an- 
nounces that  "The  Kentucky 
Colonel"  is  about  one-third  finished,  and 
when  marketed,  about  March  1,  it  wilt 
be  the  most  sumptuous  and  costly  fea- 
ture ever  attempted  by  the  National. 
Although  many  of  the  exteriors  and  all 
the  interiors  were  made  in  the  moun- 
tains near  Los  Angeles,  where  the  Na- 
tional built  a  city  as  called  for  in  the 
novel,  a  number  of  scenes  will  be  made 
in  Kentucky,  near  Louisville,  the  "lo- 
cale" of  the  story. 

The  principals  in  the  production,  who 
will  accompany  Director  William  A. 
Seiter  to  Kentucky,  are  Joseph  J.  Dow- 
ling,  Francis  McDonald,  Elinor  Field, 
Lloyd  Bacon,  Jill  Woodward,  Fred  Koh- 
ler,  Thelma  Salter  and  Gordon  Griffiths. 

According  to  Mr.  Rubey,  "The  Ken- 
tucky Colonel"  will  be  sold  outright. 
Press  material  and  hints  on  exploita- 
tion are  now  being  prepared. 


"Yaaah!    YoU  Will  Steal  My  Raspberry  Fizz  Recipe,  Will  You?" 

The  great  awakening  pictured  n\  "Save  Me,  Sadie!"  a  Christie  special. 


Drives  Motorcycle  Through  Window. 

Noel  Smith,  who  directs  the  Jimmy 
Aubrey  comedies  for  Vitagraph,  re- 
cently drove  a  motorcycle  through  a 
garage  window  because  he  couldn't  find 
anyone  else  to  do  it  the  way  he  wanted 
it  done.  After  he  had  been  restored 
to  consciousness  the  members  of  the 
company  congratulated  him  on  not  hav- 
ing broken  his  neck.  He  only  had  some 
severe  lacerations  of  the  scalp  and  face, 
and  a  broken  finger.  He  was  back  on 
his  job  after  a  few  days. 


February  7,  1920  THE   MOVING   PICTURE   WORLD  881 


Advertising  for  Exhibitors 

By  Epes  Winthrop  Sargent 


Washington  Advertising  Director 

Takes  Issue  on  Hand  Lettering 

NELSON  B.  BELL,  of  the  Crandall  theatres,  Washing- 
ton, takes  courteous  exception  to  our  comments  on  the 
Crandall  advertising  in  a  recent  issue.  To  save  you 
the  trouble  of  looking  back  for  the  reference,  Mr.  Bell 
sought  to  cut  down  the  size  of  his  displays  while  retainmg 
their  prominence.  He  sought  to  do  this  with  cut  work 
and  hand  lettering  because  the  other  houses  were  all  using 
retaining  border.  We  suggested  that  type  would  have  been 
better. 

Mr.  Bell  comes  back  with  the  one  defense  of  hand  letter- 
ing. He  got  more  in  the  line  than  he  could  have  done  with 
the  most  condensed  type  in  the  newspaper's  sample  book. 
But  that  does  not  apply  to  the  advertisement  in  its  entirety. 
Mr.  Bell  concedes  this  by  using  part  type  in  one  of  his 
later  displays.  Now  and  then  a  wide  title  can  be  put  into  one 
line  of  lettering  where  no  decent  looking  type  would  fit,  but 
these  constitute  the  exception  and  not  the  rule. 

Mr.  Bell  also  points  out  that  he  is  advertising  to  m&et  his 
local  situation,  where  he  has  to  fight  two  pages  of  theatrical 
advertisements  on  a  Sunday.  He  got  attention  for  his  space 
hy  a  departure  from  the  conventional  border  designs  of  the 
other  houses.  He  accomplished  hi-s  object,  but  we  think  that 
he  did  so  at  the  cost  of  plain  reading.  It  is  of  no  great  ad- 
vantage to  have  your  advertisement  seen  if  it  is  not  also 
read.    There  is  room  for  a  compromise. 

We  think  that  both  Harold  B.  Franklin  and  Samuel  Sivitz 
have  solved  this  problem  more  advantageously.  Both  use 
hand  lettering  and  both  use  comparatively  small  spaces; 
smaller  spaces  than  Mr.  Bell  employs,  but  they  go  in  for 
lightline  rather  than  for  heavy  art  work,  and  if  the  idea 
is  to  fight  heavy  borders,  then  lightline,  by  all  means,  is  the 
best  weapon.  Mr.  Bell  sends  in  two  more  recent  examples. 
He  disarms  comment  by  admitting  that  the  Farrar  display 
does  not  show  prominently,  yet  adds  that  it  was  the  most 
conspicuous  display  in  the  papers. 

And  yet  we  think  that  the  same  frame  mortised  for  the 
message  in  type  would  have  been  even  more  conspicuous 

m 


eyes,  twice  the  size  of  the  present  cut,  with  the  lettering  of 
the  title  immediately  below  and  the  star's  name  above, 
preferably  the  "Eyes  of  Young  in  Eyes  of  Youth"  idea. 

Mr.  Bell  raises  another  interesting  point.  He  says  that 
with  hand  lettering  he  escapes  the  monotony  of  display  due 
to  the  use  of  the  same  faces  by  all  advertisers.  The  choice 
of  type  faces  is  limited  in  a  newspaper  composing  room. 
Hand  lettering  gives  him  variety.  For  the  cost  of  three  or 
four  hand-lettered  designs,  plus  a  Sunday  afternoon  with 
a  type  book,  he  could  lay  in  three  or  four  fonts  of  title  type 
which  would  be  as  much  his  own  as  the  best  of  hand  letter- 
ing, and  would  also  be  more  legible.  We  think  if  Mr.  Bell 
will  go  over  the  pages  of  this  department  for  a  couple  of 
months  back  he  will  find  many  interesting  suggestions.  As 
he  says,  our  comment  is  from  a  general  viewpoint  and  not 
from  the  Washington  angle,  but  we  think  that  he  can  bet- 
ter his  displays  with  less  art  work. 

Here's  Another  Pretty  Pathe  Poster 

to  Advertise  "Lost  City"  Episodes 

PATHE  seldom  turns  out  a  poor  poster  and  generally 
turns  out  better-than-usual  results,  but  this  24-sheet  for 
"The  Lost  City"  is  a  little  above  the  average.    It  is  not 
merely  a  pretty  poster,  but  it  tells  the  story  of  the  locale. 


CMRAKlMBAIfrYiMIM 

M  HOt  f  IRST  GReAT  OdAMATIC  PRODUCTION 

"eves  OF  YOUTH" 

THe  PWV  OF  THE  S>»«€  NAM«  BY  MAX  MMON 


Two  Displays  from  Nelson  D.  Bell,  of  Crandall's  Washington 
Houses- 

because  of  the  white  space  and  black  lettering  within  the 
grey  border,  which  here  would  serve  much  as  white  space 
might.  He  gains  a  better  effect  with  the  Clara  Kimball 
Young  display.  but  if  his  object  was  to  command  attention 
we  think  he  could  have  gained  an  additional  saving  in  space 
and  greater  attraction  by  using  just  a  strip  showing  the 


A  24-Sheet  for  "The  Lost  City,"  a  Pathe  SeriaL 

It  tells  that  this  serial  differs  from  the  usual  eastern  or 
western  product,  and  it  is  going  to  sell  film.  It  is  done  in 
five  colors,  with  a  brilliant  tropical  landscape  against  an 
orange  background. 

—P.  T.  A.— 

"Everywoman"  Lends  Itself  to 

Unusual  Advertising  Effects 

JUST  as  "Broken  Blossoms"  was  responsible  for  many 
unique  advertising  effects,  "Everywoman"  is  capable  of 
unusual  treatment.  The  character  of  the  story  is  best 
told  pictorially,  and  this  is  one  of  the  few  plays  in  which 
art  work  sells  better  than  straight  type.  One  of  the  best 
di'iplays  we  have  seen  comes  from  the  Rialto,  Atlanta,  Ga.,  in 


PJALTO 


IN  HER  STRANGE  AND  WONDERTUL  QUEST  OF  LOVE 
REMAINS  AT  THE   ^  |  >9V  LJT'C^  ALL  THIS  WEEK 
A  SPECIAL  EXTENDED  ENCACEMENT  OF  TWE_ 

GPEAT  MORALITY  PLAV  


A  Cross  Page  Fives  with  Large  Publicity  Value. 

the  form  of  a  cross  page  fives.  Through  the  use  of  heavy 
letters  illuminated  by  sketches  of  the  characters  from  the 
morality,  this  forty-inch  space  has  the  value  of  the  average 
half  page  at  half  the  cost.    Display  value  is  measured  by 


882 


THE   MOVING   PICTURE  WORLD 


February  7,  1920 


Value  Advertising  by  Effect,  Not  Inches 


prominence  rather  than  the  actual  number  of  square  inches, 
and  short  of  a  full  page  we  do  not  believe  that  this  strip 
could  be  improved  upon.  The  copy  might  be  bettered  to 
stress  the  fact  that  this  is  an  extension  of  the  engagement, 
but  the  general  layout  is  unusually  good. 

Kunsky  Advertising  Offers  Pointers 

For  Students  Who  Plan  Layouts 

HOWARD  O.  PIERCE,  of  the  Kunsky  houses,  Detroit, 
sends  in  some  samples  of  the  work  done  for  the  Adams 
and  Madison  theatres.  They  offer  good  studies  in  lay- 
out, for  most  of  them  show  skill  above  the  average.  We 
like  least  the  first  of  the  three  displays  in  the  triple  cut. 
This  is  a  three  tens,  the  largest  yet  the  least  efTective  of 


Three  Displays  Which  Show  That  the  Largest  Advertisement 
Is  Not  Always  the  Best. 

the  three.  A  checkerboard  design,  which  has  nothing  in 
particular  to  do  with  the  story,  is  used  to  gain  prominence, 
with  a  cut  of  the  star  and  pictures  of  the  De  Havens  in  the 
lower  corners.  This  added  attraction  accounts  for  the 
larger  space  used.  The  only  selling  talk  is  a  four-line  bank 
in  a  break  in  the  cut  near  the  upper  right  hand  corner  which 
tells  "Cast  on  an  island  in  scanty  raiment,  Fate  brought 
her  the  love  of  a  good  man."  Most  of  the  stars  have  tarcen 
turns  at  being  cast  away  on.  a  desert  island  with  few  clothes, 
and  this  appeal  probably  sold  more  tickets  than  any  other 
line  of  attack  would  have  done.  A  much  better  display  is 
that  for  "What's  Your  Husband  Doing?" 

Here  there  is  an  almost  perfect  combination  of  title,  sell- 
ing lines  and  cut.  Few  cuts  fit  the  stories  they  are  supposed 
to  advertise,  but  this  does  and  will  immediately  attract  at- 
tention which  the  lines  will  build  up  on.  It  is  only  a  three 
nines,  but  is  plenty  large  enough  to  get  it  all  in.  Just  below 
the  title  is  run  "The  sensational  story  of  a  man,  his  wife  and 
the  other  woman  told  in  a  way  that's  going  to  make  old  man 
Cadillac  sit  up  in  his  grave  and  take  notice."  That  should 
sell  tickets  if  anything  can,  for  Cadillac  is  the  local  patron 
saint  (and  not  an  automobile),  who  has  been  dead  for  some 
time.  The  smaller  space  is  a  three  sevens  showing  a  more 
advantageous  use  of  the  same  picture  of  Miss  Thomas. 

Just  to  show  what  they  can  do  there  is  included  a  cross 
page  sevens  for  "The  Greatest  Question"  with  the  question 
mark  facing  the  right  way.  There  is  no  special  talk  here. 
None  is  needed.    It  will  sell  on  the  producer  and  the  stars 


MADISON 


STARnHOTOMy 


Bv  mciM.  MtuNcemirrs 
D.\WGBIFFIT«'/: 


snsniMiToner 


SPCCtAL  NOTICE 


CREATEST 
\  TQUESTION 


A  Cross  Page  Sevens  with  a  Maximum  of  Display  and  a 
Minimum  of  Type. 

or  it  will  not  sell  at  all,  so  the  only  argument  used  is  that 
this  will  be  oflFered  at  the  regular  house  prices.  There 
does  not  seem  to  be  any  particular  merii  in  the  advertise- 
ment. 


It  might  be  that  anyone  could  throw  an  advertisement  to- 
gether like  this,  but  to  the  contrary  it  is  harder  to  get  a  good 
simple  advertisement  like  this  than  it  is  to  fill  the  space  with 
words.  It  takes  both  restraint  and  intelligence  to  get  an  ef- 
fect like  this.  It  is  an  art  to  know  when  to  stop  talking,  and 
this  art  Mr.  Pierce  seems  to  possess.  All  of  his  stuff  is  brief. 
He  says  something  good  and  stops.  He  knows  if  he  cannot 
reach  the  patron  with  one  good  argument,  more  will  not 
help  a  sale  in  the  least.  It  would  be  a  good  plan  for  the 
beginner  to  memorize  that  last  sentence.  It  is  one  of  the 
commandments. 

—P.  T.  A.~ 

W.  C.  Watson  Believes  in  Teasers 

If  Only  You  Give  Them  Time  to  Work 

WC.  WATSON,  of  the  Wenonah  Theatre  Co.,  Bay 
City,  Mich.,  is  another  who  believes  that  the  teaser 
•  is  a  powerful  draw  if  only  you  give  it  time  to 
work.  Like  Mr.  Tally  he  tried  the  stunt  for  "Back  to  God's 
Country,"  using  the  First  National  stock  dog  truck  cuts,  and 
like  Mr.  Tally,  he  cleaned  up  on  the  showing,  because  he 
gazr  the  teasers  time  to  tease.  He  ran  his  teasers  ten  days 
before  the  first  showing  date.  He  ran  them  for  a  week 
with  no  other  advertising.  His  spaces  showed  only  the 
foot-pad  prints  with  "Follow  the  tracks  of  Wapi." 

After  the  fourth  day  he  added  "Announcement  soon." 
This  was  to  hold  interest,  lest  the  people  get  tired  of  watch- 
ing for  the  space  daily.  This  brief  addition  put  fresh  inter- 
est into  the  teasers.  The  people  had  become  interested. 
Possibly  their  interest  was  being  strained  past  the  curiosity 
point,  but  the  assurance  that  the  mystery  would  soon  be 
solved  brought  a  fresh  interest.  It  carried  past  the  danger 
point.  It  was  along  the  same  lines  as  an  old  vaudeville  act. 
When  the  curtain  rose  the  artist  was  discovered  in  bed. 
The  unusual  situation  brought  a  laugh,  then  curiosity. 

Holding  Up  Suspense. 

When  the  suspense  had  almost  reached  the  breaking 
point,  the  performer  wagged  one  foot.  It  got  a  fresh  laugh 
and  roused  fresh  suspense.  What  would  be  the  next  develop- 
ment? It  ran  the  opening  to  double  the  time  originally 
possible.  In  the  same  way  the  addition  of  the  phrase  kin- 
dled fresh  interest.  The  fifth  day  brought  "Watch  for  the 
big  announcement."  The  last  day  brought  "The  trail  is 
nearing  the  end.  Announcement  tomorrow.  Don't  miss  it." 
No  one  did.    They  were  all  waiting  for  it  when  it  came. 

All  of  this  merely  brought  the  readers  up  to  the  point  of 
interest  when  the  real  announcement  was  sprung,  but  it  did 
more  than  that.  It  assured  the  careful  reading  of  the  full 
announcement  and  the  reading  began  with  the  prospect  as- 
sured that  it  was  something  out  of  the  ordinary.  He  came 
to  the  first  display  advertisement  already  assured  that  the 
picture  was  good.  The  full  text  merely  confirmed  and 
amplified  this  belief.  This  could  not  have  been  done  in  a 
three  day  teaser  campaig^n. 

Got  the  Run  of  the  Paper. 

And  no  special  eflfort  was  made  to  get  any  definite  position. 
To  the  contrary  the  ad  was  permitted  to  run  wherever  the 
make-up  man  put  it.  It  got  on  the  home  page  one  day  and 
attracted  the  women.  Another  day  it  was  on  the  sporting 
page.  It  reached  everyone  through  this  variety  of  placing. 
The  first  displays  were  only  a  two  ones.  Later  they  went 
to  two  five  and  a  halfs  and  again  dropped  to  ones,  but  al- 
ways the  pages  were  prominent. 

Of  course  the  nature  of  the  teaser,  the  picture  and  the 
campaign  must  determine  the  length  of  time  it  runs.   If  you 

use  the  "Should  a   "  series  of  titles  to  tease  with,  they 

will  not  hold  interest  as  long  as  the  dog  pads  unless  they 
are  built  up  with  a  change  of  copy.  Here  the  title  alone  is 
iiwt  good  for  more  than  three  or  four  days,  but  with  some 
novel  idea,  such  as  that  used  by  First  National,  ten  days 
in  advance  and  a  full  week  of  teaser  is  not  too  long. 

Picture  Theatre  Advertising 
is  like  a  check  on  a  bank.  All  you  have  to  do 
is  collect. 
By  mail,  postpaid,  $2  the  copy. 


February  7,  1920 


THE   MOVING   PICTURE  WORLD 


883 


What  Bleich  Has  Done  Will  Work  for  You 


How  George  A.  Bleich  Gets 
the  Confidence  of  Patrons 

LIKE  Houdini,  "Bleich"  has  become 
a  dictionary  word  in  the  lexicon 
of  the  showman.  To  "Bleich"  your 
advertising  is  to  tell  the  truth,  even  if 
it  hurts  a  little  at  the  time.  Some- 
times it  may  cut  down  business,  but 
for  every  dollar  George  A.  Bleich  loses 
by  telling  the  truth  about  a  weak  film 
he  gets  a  hundred  on  other  subjects.  He 
does  not  have  to  take  a  full  page  ad- 
vertisement to  make  people  think  he 
has  something  better  than  usual.  He 
can  tell  it  in  the  usual  space  and  the 
town  will  turn  out  because  they  know 
it  will  be  so.  Here's  a  little  example 
of  how  it  works.  He  had  Constance 
Binney  in  her  first  production.  She 
was  unknown  to  his  patrons.  He  took 
a  single  11  1/3,  told  the  story  briefly 
and  added : 

You  come  and  see  Constance  In  this 
play  on  my  say  so  of  being  well  pleased.— 
Bleich. 

That  was  all  he  needed.  A  page  of 
press  stuff  and  criticisms  and  other 
corroborative  evidence  could  have  done 
no  more  than  these  four  lines  in  ten 
point.  Bleich  said  so.  His  patrons 
knew  it  would  be  so.  He  never  has 
to  sell  through  superlatives.  He  just 
tells  what  he  knows.  Here  are  some 
examples  taken  at  random: 

"THE  VENGEANCE  OF  DURAND." 
The  story  by  Rex  Beach  and  is  quite 
tragic.  It  is  an  elaboration  of  the  old 
famous  Vitajfraph  picture,  in  which  Earl 
Williams  and  Edith  Storey  appeared  some 
years  ago. 

"THE   LIFE  LINE." 
A  big  melodrama  with  thrills — advanture 

 romance  galore!     Spectacular  and  big. 

Be  sure  and  see  it. 

"THE   THIRD  KISS." 
Harrison  Ford  Is  the  Hero. 

 And  it's  a  very  dillerent  picture  than 

the  ones  you  have  usually  seen  Vivian  in. 
It  isn't  a  simple  little  love  story — It  is  of 
a  stirring  nature,  melodramatic  and  ex- 
citing— the  kind  that  makes  you  set  up 
and  talie  notice,  keeps  you  busy  watclung 
every  minute. 

BOND  OF  LOVE. 
An  absorbing  drama  of  love  and  sacri- 
flce;  a  page  from  the  book  of  life.  It  will 
tug  at  your  heart-strings;  it  will  bring 
tears  to  your  eyes  and  a  smile  to  your 
lips. 

Really  the  best  Pauline  Frederick  Picture 
seen  here  in  a  great  while. — Bleich. 

Mr.  Bleich  does  more  than  save  space 
with  this  policy.  He  makes  and  holds 
friends.  He  is  adding  a  fourth  theatre 
to  his  local  string  with  a  fifth  in  pros- 
pect when  building  material  can  be  had. 
Another  recent  stunt  was  to  launch  a 
serial  with  souvenirs  to  all  the  kiddies. 
And  he  added:  "If  you  haven't  the 
price  of  admission,  come  anyway  and 
we'll  pass  you  in."  That  is  an  old 
idea,  but  it  never  fails  to  work. 

—P.  T.  A.— 

Used  Shoe  Exhibit  as 

Excuse  for  Ad  Film 

T THOMAS  D.  SORIERO,  of  the 
Strand,  Lowell,  Mass.,  used  an  ex- 
hibition of  odd  boots  and  shoes  to 
put  over  an  advertising  film.  It  was  a 
successful  camouflage  and  made  the 
audience  like  the  paying  feature.  For 
two  weeks  the  lobby  of  the  Strand  was 
filled  with  show  cases  containing  dis- 
plays of  shoes,  some  of  them  said  to  be 
a  couple  of  centuries  old.  The  second 
week  a  film  was  shown  advertising  the 


making  of  shoes  by  modern  machinery. 
Apparently  it  'was  a  follow  to  the  shoe 
display  and  not  the  real  reason  for  the 
display  and  for  this  reason  it  was  ac- 
cepted where  a  straight  advertising  film 
might  have  made  trouble.  It  also 
helped  displays  of  the  shoes  advertised 
in  the  windows  of  the  local  shops,  ap- 
parently an  independent  hook-up,  but 
presumably  a  part  of  the  general 
scheme.  It  gives  a  new  angle  to  the 
much  discussed  advertising  film  problem. 

P.  T.  A. 

Is  There  Magic  in 

the  Name  El  Dorado? 

There  must  be  magic  in  the  name  of 
El  Dorado.  Out  in  Eldorado,  111.,  Steve 
Farrar  has  hustled  until  he  has  three 
theatres  where  he  had  but  one.  In  El 
Dorado,  Kansas,  H.  G.  Ramsey  is  a 
hustler,  too.  He  sends  in  the  first  of 
a  series  of  weekly  five  twenties  to  show 
he  started  the  New  Year  right.  He 
writes:  "This  is  quite  a  large  display  for 
a  400  show,  but  the  space  sells  for  only 
twenty  cents  an  inch  and  I  have  found 
that  good  newspaper  advertising  always 
pays."    It  assuredly  does  do  that  very 


Publiitwd  Every  SMunUy  by  Ra,.J  Tbutn  h  tte  Inttral  of  tb.  I^trow 

—AKNOVNCEMeNT- 


A  Weekly  Five  Twenties  from  Howard 
G.  Ramsey. 

thing,  but  it  takes  nerve,  even  at  that, 
to  plank  down  $20  a  week  for  just  one 
display  and  then  build  up  with  a  daily 
space,  but  Mr.  Ramsey  plans  to  make 
this  weekly  a  sort  of  miniature  maga- 
zine, with  cuts  and  readers  as  well  as 
the  announcement  of  the  program  for 
the  week,  and  we  think  it  is  going  to 
bring  in  many  times  the  twenty  dollars 
he  pays.  It  will  not  be  easy  money  to 
trace. 

That  is  one  fault  with  this  style  of 
stuff.  You  do  not  advertise  any  single 
attraction.  You  advertise  not  alone  the 
week,  but  the  pictures  in  general,  and 
you  cannot  put  your  finger  on  any  one 
night  and  say  that  that  space  brought 
in  an  extra  ten  dollars.  You  must  sense 
the  results;  you  must  even  be  willing 
to  wait  for  the  full  results,  and  here  is 
where  many  managers  fall  by  the  way- 


side. They  do  not  give  the  big  space 
time  to  sink  in.  They  put  it  in  the 
Saturday  issue  and  want  to  see  the 
whole  twenty  come  back  to  the  box 
office  Monday  evening.  It  is  the  wrong 
idea.  No  breakfast  food  man  ever  put 
in  a  single  advertisement  and  expected 
it  to  sell  a  given  number  of  packages 
of  his  product.  He  advertises  broad- 
cast and  then  watches  the  general  re- 
sult on  his  business. 

Theatre  managers  must  learn  to  be 
willing  to  wait  for  results.  It  is  prob- 
able that  the  space  will  do  Mr.  Ramsey 
more  than  twenty  dollars'  worth  of 
good  even  the  first  week,  but  he  will 
not  be  able  to  put  his  finger  on  any 
particular  money  and  say  that  is  the 
direct  return.  He  knows  that  it  will 
pay  in  the  long  run  and  he  will  keep 
on.  Others  will  be  less  patient  and  lose 
the  best  eflfect.  He  knows.  Others  are 
impatient  and  lose  the  full  value  of  their 
investment.  He  sends  in  some  good- 
looking  smaller  spaces  for  single  attrac- 
tions, varying  his  space  to  fit  the  at- 
traction. He  has  a  terse,  definite  style. 
He  doesn't  go  in  for  fine  writing  or  the 
"greatest  ever"  style  of  stuff.  He  starts 
out  to  sell  film  by  talking  about  its  good 
points,  moderately  and  with  conviction. 
We  shall  be  glad  if  he  puts  us  on  his 
regular  mailing  list,  for  he  is  in  the 
El  Dorado  class.  There  are  many  more 
El  Dorados  in  other  states.  Let's  hear 
from  them  all. 

—P.  T.  A.— 

H.  M.  Addison  Disclaims 

Credit  Due  Another  Man 

BECAUSE  H.  M.  Addison  seemed  a 
fixture  at  the  Oneonta  Theatre,  we 
credited  him  some  issues  back  with 
some  particularly  good  advertising,  but 
he  very  promptly  wrote  giving  the 
credit  to  Edward  R.  Moore,  for  he  has 
moved  on  to  Binghamton,  where  he  has 
charge  of  the  Stone  Opera  House  and 
the  New  Binghamton.  He  writes  of 
Mr.  Moore: 

He  Is  one  of  those  few  regular  fellows. 
Came  in  slow  and  kept  his  eyes  open^ 
after  a  month  on  the  ground  worked  out 


fc]        ALAWAV8  YOUR  HIOWEVS  WORTH.  B»>T  *r»  UNUSUfll  BARaAIM  TODAVl 


The  Border  Used  by  All  of  the  Hathway 
Houses 

his  own  ideas,  and  now  a  fixture  wlthi  the 
firm.  Seeing  the  wonderful  opportunities 
by  using  a  special  border,  our  Boss  or- 
dered the  same  border  for  all  houses,  and 
now  the  ten  houses  use  thia  border 
exclusively. 


884 


THE   MOVING   PICTURE  WORLD 


February  7,  1920 

They  All  Say  Here  it  Pays  to  Advertise 


The  border  is  simple  and  effective. 
In  the  display  we  show  Mr.  Addison 
has  worked  it  to  the  limit,  but  in  most 
instances  it  is  used  to  border  the  entire 
space.  It  pays  to  get  a  distinctive  bor- 
der. One  looks  for  the  border  and  can 
always  locate  the  advertisement.  One 
corking  good  stunt  Mr.  Addison  re- 
cently pulled  was  an  advertisement 
writing  contest.  Ten  dollars  in  gold 
were  offered  for  the  best  written  ad- 
vertisement by  a  nonprofessional.  The 
management  printed  the  title  and  a 
few  pointers  some  days  in  advance.  En- 
tries were  received  from  172  patrons. 
The  judging  was  done  by  the  advertis- 
ing managers  of  the  department  stores, 
the  best  displays  being  used  for  the 
regular  advertising  the  others  being 
shown  in  a  window. 

Mr.  Addison  offers  to  send  the  dope 
to  anyone  who  writes,  but  any  exhibi- 
tor can  work  the  scheme  from  what 
we  have  printed  here,  it  would  seem. 
The  chief  value  of  the  stunt  is  the  at- 
tention every  one  gives  the  details.  The 
entries  represent  only  a  very  small  per- 
centage of  these  who  gave  the  adver- 
tisement careful  study.  Probably  the 
whole  town  knew  all  about  that  par- 
ticular picture,  and  at  a  cost  of  only 
ten  dollars.  Try  it  and  see  how  it 
works  for  you. 

—P.  T.  A.— 

A  Double  Decker  Proves 

"It  Pays  to  Advertise" 

DEMONSTRATING  that  it  pays  to 
advertise,  H.  A.  Albright,  of  the 
American.  Butte,  Mont.,  took  a 
double  page  for  the  play  of  the  same 
title,  hooking  up  other  concerns,  but 
taking  rather  more  space  for  his  own 
announcement  than  is  usually  taken  up 
by  the  house  management,  to  prove  his 
own  belief  in  his  theories.  This  slogan 
lends  itself  well  to  the  hook  up  page 
and  can  be  worked  in  almost  any  town, 
but  Mr.  Albright  got  a  double  page  for 
his  space  and  he  put  the  picture  over. 
For  the  same  play  he  advertised  for  a 
lost  key  to  be  returned  to  the  office  of 
the  newspaper  for  a  ticket  reward. 
In  this  connection   a  predetermined 


number  of  keys  were  "lost"  in  various 
parts  of  the  town,  each  fastened  to  a 
tag  stating  that  this  was  the  key  re- 
ferred to  in  the  want  advertisement  and 
that  a  pair  of  seats  would  be  given  for 
its  return  to  the  office  of  the  paper  if 
accompanied  by  a  clipping  of  the  adver- 
tisement in  question.  This  helped  the 
paper  boom  its  lost  and  found  classified 
advertising,  and  got  Mr.  Albright  more 
free  space  than  the  seats  cost  him.  The 
tags  were  plain  manila  baggage  tags  and 
so  few  were  used  that  they  were  type- 
written instead  of  being  printed  up. 

This  idea  is  an  excellent  one  to  try  on 
almost  any  picture  where  it  is  desired 
to  work  in  with  a  newspaper,  and  in 
every  town  with  more  than  one  paper 
there  is  always  one  eager  to  boom  its 
classified  advertising  department  and  it 
will  be  easy  to  persuade  the  advertising 
manager  to  come  in  with  the  necessary 
space.  Where  there  are  many  classified 
advertisements,  a  good  variant  of  the 
scheme  would  be  to  scatter  small  ads, 
giving  a  clue  to  the  hiding  places  of  the 
keys,  which  would  ensure  all  of  the 
advertisements  being  read.  In  this  case 
the  keys  should  be  hidden  in  places 
where  the  eager  public  could  not  do 
property  damage.  When  the  stunt  was 
first  worked  by  the  English  papers,  with 
money  rewards,  the  interest  was  so 
keen  that  much  damage  was  done  to 
property  by  the  excited  searchers.  This 
can  be  avoided  by  a  proper  planting  of 
the  keys  in  places  where  grass  cannot 
be  trampled  or  shrubbery  broken  dowii. 
—P.   T.  A.— 

Used  Club  Women  to  Get 

Over  Second  Week  Run 

BECAUSE  they  held  "Soldiers  of 
Fortune"  for  a  second  week  at 
Loew's  Euclid  Theatre,  Cleveland, 
E.  E.  Bair  did  some  intensive  advertis- 
ing for  that  feature.  His  Srnday  an- 
nouncement was  12o  linos  across  l.'.c 
page,  right  at  the  top.  The  upper  por- 
tion is  hand  lettered,  but  :he  v.'ork  is 
clearly  done  and  this  seems  to  be  one 
of  the  few  instances  v/herc  the  hand 
lettering  is  to  be  preferred  to  all-type. 


=  IT  PAYS  TO  ADVERTISE- 


rr  PAYslAND  PAYS  BIG  i 

WISHER  POSTER  ADVERTISING  CO. 


PAPERING 

 A^fD  

PAINTING 


RIDDELL'S 
IWAIXPAfERl 


FURNITURE 
ON  CREDIT 


Beautiful  Bran  Bed 


B.  Kopald  Co. 


"IT  PAYS  TO  ADVERTISE" 

BRYANT  WASHBURN 
LOIS  WILSON 

PATHE  NEWS— BURTON  HOLMES  TRAVEIS— PARAMOONT  HUGJUlNE 


TONWHT 


STCVENS 
CLEI 


ELEI  CUIB  ~| 
VOICES  J 


This  is  a  special  announcement  and  the 
hand  lettering  calls  attention  to  that 
fact.  The  lettering  is  so  large  in  the 
original  that  it  is  not  difficult  to  read. 
In  a  smaller  space  the  hand,  work  would 
have    been    out    of    place,    even    in  a 


""^iuiw p^^oruTv  in  announcing  the  continmJ pres^ataSail 
aesi  wt^  d  ffto  f^lenfious  on<J  HWfa-<JabomlQ 
THcturi^ation  of 

Richard  Harding  Davis' 


iJbldierTg/^  Fortune 


A    Cross    Page    125   Lines    Deep  from 
Loew's   Euclid,  Cleveland 

special  announcement,  but  there  is  no 
crowding  here  and  the  work  is  wc'l 
handled. 

All  of  the  matter  below  the  title  is 
in  type,  italic  faces  bein^  ased  t,he 
better  to  harmonize  with  the  general 
style.  This  hand  .'ettorfn^  might  not 
have  worked  with  u  new  attraction,  but 
where  the  film  has  already  been  adver- 
tised for  a  full  week  and  is  presumably 
sold  on  argument,  the  use  of  the  for- 
mal announcement  is  good  form.  In  the 
smaller  spaces  the  space  jn  the  left 
is  given  to  the  opinions  of  the  Cleve- 
land clubwomen.  A  special  morning 
performance  was  given  for  their  bene- 
fit and  they  were  asked  to  write  their 


Loew's  Euclid 


Richard  Harding  Davis' 

"Soldiers  of 
Fortune"  __ 

M  LOEiV-sTu'CLID 


Mr.  Albright's  Double  Decker. 


Two  Smaller  Displays  from  E.  E.  Bair. 

opinions.  Some  of  the  comments  of  the 
women  most  widely  known  were  picked 
up  for  the  advertisement  and,  of  course, 
interested  other  women. 

This  is  a  new  angle  for  "Soldiers  of 
Fortune"  and  gives  the  Boy  Scouts  a 
rest.  If  you  have  the  film  and  the 
chance,  work  both  ideas  and  as  many 
others  as  you  can  devise.  If  a  special 
morning  performance  will  cost  you  ten 
or  fifteen  dollars  and  bring  in  a  dollar 
more  than  it  costs,  it  is  good  business. 
You  make  the  dollar  and  you  ;?et  an 
;  dvirtisenicnt  that  w'll  run  on  past  the 
showing  of  any  particular  film.  You 
cannot  work  the  idea  too  often,  but  you 
can  use  it  once  a  month  if  you  can 
think  up  a  suitable  excuse. 


P.  T.  A. 

Keeps  the  Sheriff  Away. 


February  7,  1920  THE  MOVING  PICTURE  WORLD  885 

Slide  Down  a  Rope  to  the  Front  Page 


Albright  Is  Happy  Because  He  Made 

The  Front  Page  of  Butte  Newspaper 


GETTING  on  the  front  page  of  a 
newspaper  with  a  top-of-column 
story,  with  two  inside  stories  for 
the  following  days,  at  the  cost  of  some 
nerve  and  $12.80  in  money  is  the  stunt 
which  is  making  H.  A.  Albright,  of  the 
American,  Butte,  feel  good  all  over. 

Ever  since  he  was  promoted  from  ad- 
vertising sign  man  to  manager,  Mr.  Al- 
bright has  had  his  eye  on  that  front 
page  space.  Ralph  Ruffner  made  it  sev- 
eral times,  and  Albright  wanted  to  get 
there,  too. 

But  the  front  page  is  not  to  be  had 
for  the  asking.  There  are  seven  col- 
umns to  the  page  and  each  of  those 
columns  is  supposed  to  carry  some  real 
news  of  the  day.  Butte  newspapers 
have  self-respecting  editors  who  refuse 
to  sell  that  position.  It  must  be  won. 
It  is  a  sort  of  D.  S.  C.  of  press  agentry — 
only  less  common. 

Because  it  was  difficult  to  attain,  Mr. 
Albright  wanted  it  so  badly  that  it  hurt 
inside  of  him.  And  to  make  it  complete 
he  picked  out  the  hardest  boiled  editor 
in  town;  the  man  who  runs  the  Ana- 
conda Standard. 

The  Idea  Came  Slowly. 

He  thought  of  a  lot  of  good  stuff,  but 
it  did  not  seem  to  measure  up  to  the 
editorial  standards.    It  got  space,  but 


This  Is  the  Place. 

Front  of  American  Theatre,  Butte,  with 
M.  Albright's  painting-. 


it  did  not  crowd  the  front  page  any, 
and  it  was  the  front  page  he  was  keen 
to  disarrange. 

He  though  the  better  part  of  1919,  but 
the  coming  of  the  new  year  brought  a 
change,  and  he  put  on  his  best  clothes 
and  went  over  to  interview  the  man 
with  the  big  blue  pencil.  He  felt  none 
too  certain,  for  time  and  again  he  had 
shoved  in  what  he  describes  as  "a  per- 
fectly Christian  reader,"  only  to  find  the 
accursed  "Advt."  stuck  onto  the  end  of 
the  copy,  with  the  sinister  suggestion 
of  a  bill  from  the  advertising  depart- 
ment presently.  With  a  man  who  kept 
that  "Advt."  on  a  rubber  stamp  right 
on  his  desk,  Albright  was  making  no 
bets  even  with  himself,  but  he  wa^  game 
for  a  try. 

Sitting  on  the  edge  of  a  chair  he  broke 
it  gently  to  the  editorial  person  that  a 
veiled  lady  was  going  to  slide  down  a 
rope  in  front  of  his  theatre  and  paint 
a  picture  on  a  canvas  just  above  the 
electric  sign.  Did  the  editor  not  think 
that  this  was  a  really  nice  piece  of 
news  ? 

The  editor  so  far  unbent  as  to  admit 
that  a  lady  upholstered  in  red  velvet, 
sliding  down  a  rope  and  painting  a  pic- 
ture of  Bill  Hart's  mug  on  some  hitherto 
unblemished  canvas  sounded  pretty  fair 
to  middling.  He  looked  at  a  permit 
from  the  mayor  to  tie  up  traffic  on  the 
street  for  a  couple  of  days,  asked  the 
lady's  name,  and  looked  disappointed 
when  he  was  told  that  the  lady  was 
bashful,  and  then  he  had  a  hireling 
write  a  story  that  ran  llj-^  inches  over- 
all, including  the  head,  on  the  second 
column  of  the  front  pag:.,  and  the  next 
day  there  were  l3j^  inches  on  page 
three,  and  4^  inches  on  page  four  the 
third  day  telling  that  the  lady  had  com- 
pleted her  stunt. 

And  he  did  not  stamp  "Advt."  on  the 
stuff,  either. 

And  outside  the  cost  of  the  paint  the 
bill  came  to  $12.80. 

Here  Are  the  Figures. 

Mr.  Albright  did  not  charge  the  cos- 
tume, because  the  head  cashier  made  the 
"dress"  for  him  out  of  an  old  box  cur- 
tain. He  did  not  charge  for  the  lady's 
services,  because  he  was  the  lady,  which 
is  the  real  reason  why  the  lady  was 
masked.  It  was  also  the  reason  why 
she  climbed  a  rope  from  the  roof  instead 
of  coming  out  of  the  front  door  and 
climbing  a  ladder.   The  bill  runs  : 

3  2x4s  $1.08 

3  Cornell  boards    6.48 

96   feet   lumber    1.44 

7  staple  bolts    2.80 

10  toy  balloons    1.00 

12.80 

The  ballons  were  not  for  the  purpose 
of  holding  Mr.  Albright  up.  They  were 
the  common  air  baloons,  and  five  were 
blown  up  and  tossed  to  the  crowd  each 
day,  carrying  a  pass  for  two.  As  the 
balloons  were  almost  as  light  as  air, 


they  were  difficult  to  capture  and  their 
chase  made  things  interesting. 

When  Courage  Fled. 

Mr.  Albright  climbed  into  his  rig 
each  morning  about  11  :30,  shinned  down 
the  rope  and  painted  on  the  picture.  He 
did  half  the  first  day  and  completed  the 
job  the  second,  making  the  story 
good  for  a  three  day  run  and  the  crowd 
good  for  two  days.  The  painting  was 
stopped  at  one  o'clock  about  the  time 
the  doors  were  opened,  and  there  was 
nothing  to  prevent  you  from  going 
right  inside  if  you  had  the  price  of 
admission. 

He  was  an  artist  before  he  became  a 
manager,  so  the  painting  job  was  easy, 
but  Mr.  Albright  admits  that  he  felt  a 
bit  shaky  the  first  day  when  he  looked 
down  into  the  crowd  and  saw  a  well- 
known  undertaker  in  the  very  front 
row  of  the  police  lines.  The  man  looked 
too  blame  eager,  and  he  was  glad  when 
the  planter  was  swallowed  up  by  the 
crowd.  He  did  not  mind  the  ambulance 
waiting  on  the  far  corner.  That  was  a 
detail  he  had  planned  himself,  but  the 
undertaker  looked  positively  hungry. 

It  made  a  lot  of  talk,  and  it  got  a  big 
crowd  in  front  of  the  house  at  opening 
time  for  two  days  in  succession.  It 
was  good  work,  but  we  wish  Mr.  Al- 
bright had  had  the  nerve  to  pose  to  the 
photographer  in  those  red  velvet  bloom- 
ers. That  was  the  one  point  he  over- 
looked. 


Postcards  Help  to  Advertise 

LOEWS  Garden,  Kansas  City,  sends 
in  some  postcards  sent  out  to  ad- 
vertise the  personal  appearance  of 
June  Caprice,  20,000  of  which  were 
mailed  out  with  a  handwritten  message 
from  the  star.  The  same  card,  in  two 
colors,  is  also  supplied  patrons  who  de- 
sire to  postcard  their  friends.  This  is 
a  good  idea  for  a  permanent  stunt  for 
a  large  house.  It  gets  advertising  to  an 
absolutely  authentic  list  of  addresses  at 
small  cost.  So  well  does  this  work  that 
in  some  vaudeville  theatres  and  many 
restaurants  the  cards  will  be  stamped 
and  mailed  free.  The  back  of  the  card 
shows  pictures  of  the  house,  the  front 
being  reserved  for  address  and  mes- 
sage. Try  it  some  time — and  copy  off 
the  addresses  for  your  own  mailing  list. 


Another  Publisher  Wakes  Up 

BONI  &  LIVERWRIGHT,  publishers 
of  the  Modern  library,  have  seen 
the  light  and  are  going  to  push 
their  film  title  books  with  the  same 
thoroughness  as  the  music  publishers 
have  shown.  The  Goldwyn  Company 
has  produced  their  "The  Paliser  Case," 
and  the  publishers  are  arranging  to 
boom  the  book  while  the  play  is  being 
shown  in  any  city  in  which  they  have 
representation.  They  have  obtained  the 
list  of  bookings  and  will  make  a  drive 
on  the  book  just  ahead  of  the  play 
showing'  on  the  style  made  familiar  by 
the  song  sheet  men.  Goldwyn  will  co- 
operate on  thi  spublicity  with  a  supply 
of  window  cards  and  stills,  and  the  two 
concerns  will  work  together  for  the 
benefit  of  the  exhibitor — and  themselves. 


886 


THE   MOVING   PICTURE  WORLD 


February  7,  1920 


Advance  Stunts  on  ''Huckleberry  Finn 


99 


Doob  Jazzes  Ohio  Town  for  Premier 

Of  "Huckleberry  Finn  "  and  Wins  Out 


TRYING  out  shows  on  the  small  town 
dog  used  to  be  indoor  sport  of  the 
dramatic  managers,  but  lately  first 
runs  have  been  granted  to  small  town 
houses  for  big  films,  and  recently  the 
Paramount-Artcraft  gave  Chillicothe, 
Ohio,  its  chance  to  see  a  real  first  night 
even  before  Broadway  had  a  showing. 
"Huckleberry  Finn"  was  the  film  and 
Oscar  A.  Doob,  the  Cincinnati  publicity 
man,  went  to  help  the  Sherman  put  it 
over. 

Somewhere  some  one  leaked  and  the 
opposition  house  booked  in  a  cheap 
vaudeville  act  called  "Huckleberry  Finn 
and  Tom  Sawyer,"  and  the  day  the 
teaser  advertising  for  the  film  came  out, 
the  other  house  had  large  displays  for 
"Huckleberry  Finn,"  overlooking  the 
rest  of  the  regular  name.  This  looked 
on  the  face  of  things  like  clever  work, 
but  it  boomeranged  and  the  opposition 
listened  to  public  opinion  and  quickly 
withdrew.  The  theatre  did  not  fight 
back,  for  C.  A.  Smith,  of  the  Sherman, 
merely  announced  his  regret  at  the  con- 
fusion and  telling  that  his  was  the  house 
offering  the  pre-release  film.  The  at- 
tempt to  steal  the  teasers  merely  gave 
greater  publicity  to  the  real  attraction. 

Schools  Collaborated. 

One  of  the  most  remarkable  features 
of  the  campaign  was  the  school  angle. 
Professor  W-  F.  Prout,  superintendent 
of  the  public  schools,  had  the  story  told 
as  part  of  the  literature  class  studies, 
induced  the  public  library  to  put  in  extra 
copies  of  the  book,  and  had  all  of  the 
classes  notified  of  the  showing  and  dis- 
missed the  schools  sufficiently  early  to 
permit  the  children  to  attend  the  second 
matinee  showing  on  the  opening  day. 

The  parochial  schools  did  even  more. 
Father  Halpin,  of  St.  Mary's,  dismissed 
his  classes  at  1.30  the  day  of  the  open- 
ing and  marched  them  in  a  body  to  the 
first  performance.  Father  Heintz,  of 
St.  Peters,  released  his  pupils  in  time 


for  the  second  matinee.  More  than  a 
quarter  of  all  the  school  children  saw 
the  film  the  opening  day,  and  practically 
all  had  come  in  by  the  end  of  the  third 
day;  a  local  merchant,  I.  L.  Bergman, 
had  the  orphans  as  his  guests  the  sec- 
ond afternoon  and  others  donated 
tickets  to  the  children  too  poor  to  af- 
ford their  own  admissions. 

Beating  the  Newspapers. 

For  months  the  newspapers  and  the 
managers  had  been  fighting  and  not  a 
line  of  theatrical  news  had  appeared  in 
the  local  sheets  other  than  the  display 
advertisements.  Doob  went  to  the  edi- 
tors with  the  story  that  the  film  was 
being  shown  in  Chillicothe  for  the  first 
time  anywhere.  He  made  an  appeal  to 
local  pride — and  got  an  item,  the  first 
in  many  months.  To  build  up  on  this 
he  persuaded  the  News-Advertiser  to 
give  a  treat  to  the  newsboys  as  a  cir- 
culation scheme.  This  meant  a  story 
a  day,  and  the  town  gasped. 

That  seemed  to  clean  up  the  news- 
papers, but  Doob  had  greater  vision. 
The  Columbus  papers  came  to  town.  He 
got  the  Columbus  editors  interested  in 
the  fact  that  an  Ohio  town  was  to  enjoy 
the  premiere.  The  local  papers  reprinted 
the  stories  as  a  matter  of  civic  pride. 
Then  the  more  distant  Cincinnati  papers 
came  in,  and  it  worked  again. 

Jazz  Date  Strips. 

One  very  simple  stunt  was  to  jazz  the 
date  strips,  which  usually  are  never  con- 
sidered as  advertising  matter.  The  ad- 
dition of  a  block  letter  "Hurrah". had  a 
wonderful  effect  on  possible  patrons  and 
the  "Hurrah"  was  a  local  catchword  for 
days.  Most  of  the  good  stands  were 
owned  by  an  out  of  town  bill  posting 
concern  and  were  unavailable.  To  get 
around  this  difficulty,  sixes  and  24-sheets 
were  mounted  and  hung  from  the  sec- 
ond story  windows  of  the  vacant  build- 
ings   in    the    business    district.  They 


were  worth  many  times  what  billboard 
would  have  brought.  A  bill  ofT  a  bill- 
board is  always  worth  more  than  a  regu- 
lar stand. 

To  back  these  up  there  were  hook-up 
windows  in  the  book  store,  and  a  cloth- 
ing merchant  had  a  live  Huck  (with 
iodine  freckles)  in  his  window  display, 
and  gave  free  tickets  to  all  boy  patrons 


tlHJUlTliilllE 

mmm.  Jim 

The  Jazzed  Date  Strip. 

on  a  designated  "Huck  Finn  Day."  A 
hardware  store  also  made  cutouts  and 
stills  the  basis  of  a  gin  display,  and  Mr. 
Smith  never  shed  a  tear  over  the  fact 
that  the  store  was  alongside  the  oppo- 
sition house.  Doob  did  not  wet  any 
handkerchiefs,  either. 

A  Model  Perambulator. 

On  the  previous  Saturday,  the  big 
shopping  day,  Huck  drove  a  donkey  cart 
around  town,  plastered  with  signs,  and 
the  children  running  after  the  outfit  sup- 
plied the  necessary  noise. 

A  really  novel  stunt  was  replacing  the 
traffic  regulation  signs  with  cards  made 
to  fit  the  frames  and  reading  "Straight 
ahead  for  Huck  Finn"  or  with  instruc- 
tions to  turn  back,  as  the  case  might 
be.  The  civic  pride  appeal  made  this 
unusual  stunt  possible.  One  of  the  sets 
of  signs  pointed  dead  away  from  that 
same  opposition,  at  that. 

.•\nother  novelty  was  an  advertisement 
for  a  certain  edition  of  the  story,  de- 
clared to  have  been  lost  by  the  advance 
man.  This  was  one  of  the  early  edi- 
tions. An  attractive  cash  reward  was 
issued.    No  one  found  that  particular 


Two  Pre-release  Stands  for  "Huckleberry  Finn." 

How  Oscar  A.  Doob  helped  an  Ohio  manager  put  over  the  first   showing   of   a  Paramount-Artcraft. 

and  the  perambulator. 


The   big  "Huck" 


February  7,  1920  THE  MOVING  PICTURE  WORLD  887 

Made  Big  Capital  of  Fake  Death  Report 


edition,  but  hundreds  of  old  copies  were 
dug  out — and  read.   It  all  helped. 

A  very  simple  hook-up  was  made  for 
a  cigar  store  by  cutting  out  a  one  sheet 
and  thrusting  a  corncob  pipe  into  Huck's 
mouth,  with  a  good  display  of  cobs  sur- 
rounding it. 

A  Letter  to  Farmers. 

Every  rural  delivery  route  out  of  the 
town  was  circularized  with  a  form  let- 
ter purporting  to  be  from  Huck  himself. 
One  was  sent  to  every  box  and  drew 
a  good  farmer  trade,  backed  up  by  a 
liberal  display  of  posters  along  the 
routes  with  the  jazzed  date  strip.  This 
pleased  the  local  merchants,  for  it 
brought  the  farmers  to  town  on  an  off 
day  for  the  country  trade,  and  advance 
announcement  of  this  intention  helped 
with  the  store  window  displays.  It  was 
pointed  out  to  the  merchants  that  by 
hooking  up  with  a  window  display  they 
could  make  an  especial  appeal  to  the 
farmers  when  they  came  in. 

The  result  of  it  all  was  big  business, 
with  "Broken  Blossoms"  for  opposition. 
These  are  all  simple  stunts,  with  the  pos- 
sible exception  of  the  traffic  controls, 
and  can  be  worked  when  the  film  is 
regularly  released.  If  you  have  the  film 
coming,  get  busy  with  the  library  and 
book  stores  at  once.  Get  advance  in- 
terest as  far  ahead  as  possible,  and  tell 
your  own  schools  what  Chillicothe  did. 
It  should  interest  them. 


Try  These  Triangular 

Perpetual  Motion  Displays 

PERHAPS  this  idea  will  be  as  new 
to  you  as  to  the  Paramount  Pub- 
licity Department,  which  sends  it 
in.  Certainly  it  is  a  cheap  and  handy 
way  of  getting  a  motion  display  from 
window  or  tack  cards.  Take  two  of 
the  cards  and  place  them  back  to  back, 
fastening  one  end  with  McGill  paper 
fasteners.  Now  fasten  a  third  card  to 
these  two  in  the  same  manner,  getting 
a  triangular  display  with  concave  sur- 
faces, due  to  the  method  of  fastening. 
Hang  these  by  three  strings,  one  from 
each  top  centre  running  to  a  single  cord 
and  suspend  in  the  lobby  or  elsewhere. 
The  concave  shape  works  like  a  fan  and 
the  tri-sided  displays  will  sway  in  the 
slightest  breeze.  It  is  simple  and  effec- 
tive. Try  it  some  time.  The  Mark 
Strand  in  Lynn,  Mass.,  used  it  to  ex- 
ploit "The  Miracle  Man"  and  got  big 
results,  putting  them  all  through  the 
house  and  in  store  windows. 


Muncie  Used  Janis  Contest 

FAMILIAR,  yet  always  new,  was  the 
"Elsie  Janis  Contest"  recently  run 
by  the  Wysor  Grand  Theatre,  Mun- 
cie, Ind.,  and  the  Press.  The  house 
bought  the  prize  to  be  given  the  person 
writing  the  best  letter  on  "How  would 
you  spend  $10,000  to  bring  the  greatest 
degree  of  possible  happiness  and  better- 
ment in  Muncie?"  The  paper  handled 
the  contest  as  a  circulation  feature,  bas- 
ing the  idea  on  the  showing  of  the  Selz- 
nick-Janis  feature,  "A  Regular  Girl,"  at 
the  theatre.  The  contest  was  limited  to 
residents  of  the  Muncie  district  and  the 
prize  was  supposed  to  be  awarded  by 
Miss  Janis  herself. 


Rumors  of  Miss  Pickford's  Death 

Used  to  Put  Over  Her  "Pollyanna 


S BARRET  McCORMICK,  managing 
director  of  the  Circle  Theatre  at 
•Indianapolis,  who  is  constantly  do- 
ing something  out  of  the  ordinary  in  the 
exploitation  of  pictures,  put  over  a  pub- 
licity "stunt"  last  week  in  connection 
with  the  presentation  of  Mary  Pick- 
ford's  new  picture,  "PoUyanna,"  that 
was  productive  of  a  big  increase  in  box- 
office  receipts. 

For-  several  months  past  there  has 
been  a  persistent  rumor  in  Indianapolis 
— and  other  cities  for  that  matter — that 
Mary  Pickford's  body  rests  beneath  the 
sod.  The  rumor  of  the  favorite  star's 
death,  which  started  no  one  knows  why, 
has  been  going  along  for  some  time  and 
seemingly  has  improved  with  age. 
Box  office  girls  at  the  Circle  had  be- 

ititiiiiriiirilllllllllllllillllllllllilliliiiiliiiillllliniiriliiiiiiiiiiiiiiriiriiiNiiiiiiiuliiiiiiiililllllillllIIIIIIIIIHitiiiiiiiii 


IS 

MARY 


PICKFORD 
DEAD? 


WESTEggl  UNION 
TELBCRAM 


For  several  nfoXs  Iherc  I 
you  «re  dwoil.  A'.  1063'. 
or  relatives  who  fi'.'.endt 
fiMir  thousanfJ  sarvo'i  fli 
theao  ftbsurd  runora  st«i 
elncero  reeling  of  aorrt 
•ouid  Hire  me  a  mesanee 


Jarnary  l**  19^0 


,  r.err.l3'-eni  runor  tr 
half  the  popiila'lon  liovo  ("rtei 
rt  your  I'limsral  nriij  noi  leao  if 
pnllhenrers.  I  fully  reolizo 
t  but.  here  o  i,  least  there  Is  ( 
n  over  your  demise  and  l  wish 
your  many  urikno"n  friends 


minds  at  res',  bo  that  they  my  fool  assured  thai 
for  many,  nuny  yeara  at  XOAat  thoy  will  hnvn  the  opportunity 
of  3eelne  Little  Mary  In  such  glorious  cronMona  as  Pollyanna- 
whlch  13  '.he  Circle's  wttroctlon  all  thle  week.  Thanking 
you  In  advances  ^nrt  with  nlncerest  best  nlsheg  for  many  mors 
years  as  America's  sweetheart. 


WESTEJUM,  UNION 


TEL! 


tAM 


FY  LOS  WIFLES  CALIF  10 
S  BASRTT  MCCORPHCK 

WR  DtWSCTOB  CIRCLE  TKEAlTir  IIIDIAHAPOLtS  IHO 
TO  QOOTK  W^r.  THAW  Vi  RFMaTS  OF  W  CEATHS  APT;  OftFATLV 
EXAWSBAlTD    PXT-LINO  SPLCTDITLY  AHr>  A«  STAKTItl"  Wl  I^H 
WODKTIOB  "TOP  OF  MVSELf"     1  StlTtF.'.V  HOPE  THAT  TW  PTOPLE 
OP  INDIANAPOLIS  tlLL  Vii  EKTiSTAn'W        "POLI.rANH/l*  UAHf 

TJUims  FOB  TOOB  mm  "iw  cowji*;.  fiFtniK'^s  -o  "v  fbiend^ 

OP  lIDIAIiAJ'01.13  APTRCTIOHATtLY 

HAflV  PICTORH 

MARY  PICKFORD 

Well  and  «orhi  cicry  day  out  in  Culifornia  and  (Spreading  Ihc  philoso- 
phy i>r  Eliidnc!'^  in  Indi.innpoli^  this  week. 
In  ticanor  II.  Porter's  l-'smoii>i  PUy 

"POLLYANNA" 

The  worthy  successor  lo  "Daddy  Lonjclcgs." 


Rngancment  Limitrit  lo  this  WccK  Only. 
Pcrfonrtnm  nUrt : 1 1  :ir.        12 50. 2:a.  1  ;20.  S ;55.  7 :W  and  9 :20  p.  ■ 


come  hoarse  denying  the  rumor.  Even 
some  of  the  critics  on  the  Indianapolis 
newspapers  became  skeptical  of  the  de- 
nial and  sought  at  various  times  to  get 
some  "inside  information"  on  the  mat- 
ter from  Mr.  McCormick.  The  whole  af- 
fair got  him  so  worked  up  that  he  sent 
a  wire  to  Mary  asking  her  if  she  really 
was  dead.  Here  is  the  way  he  worded 
the  telegram: 

This  Is  What  He  Wrote. 

"For  several  weeks  there  as  been  a 
persistent  rumor  that  you  are  dead.  At 
least  half  the  population  have  friends 
or  relatives  who  attended  your  funeral 
and  not  less  than  four  thousands  served 
as  pallebarers.  I  fully  realize  how  these 
absurd  lumors  start  but  here  at  least 
there  is  a  sincere  feeling  of  sorrow  over 
your  demise  and  I  wish  you  would  wire 
a  message  to  your  many  unknown 
friends  and  set  their  minds  at  rest  so 
that  they  may  feel  assured  that  for 
many,  many  years  at  least  they  will 
have  the  opportunity  of  seeing  little 
Mary  ir  such  glorious  creations  as 
"Pollyanna,"  which  is  the  Circle's  attrac- 
tion all  this  week.  Thanking  you  in  ad- 
vance and  with  sincerest  and  best  wishes 
for  many  more  years  as  America's  sweet- 
heart." 

Miss  Pickford,  anxious  to  let  her  ad- 
mirers know  that  she  is  still  very  much 
alive,  sent  the  following  response: 

"To  quote  Mark  Twain  the  reports  of 
my  deaths  are  greatly  exaggerated.  Feel- 
ing splendidly  and  am  starting  my  next 
production,  'Top  of  Myself.'  I  surely 
hope  that  the  people  of  Indianapolis  will 
be  entertained  by  'Pollyanna.'  Many 
thanks  for  your  kind  wire.  Cordial 
greetings  to  my  friends  of  Indianapolis. 
Affectionately.    MARY  PICKFORD." 

As  soon  as  Mr.  McCormick  received 
the  reply  to  his  message  he  called  up  the 
local  newspapers  and  gave  them  the 
story.  In  addition  to  the  articles  appear- 
ing in  the  news  columns,  he  reprinted 
the  two  telegrams  in  a  large  three-col- 
umn advertisement  and  as  a  result  had 
the  entire  theatre-going  public  talking 
about  it.  All  of  this,  of  course,  proved 
excellen*  advertising  for  the  Circle's  at- 
traction and  as  a  result  the  box  office 
receipts  showed  a  decided  increase  for 
the  week. 


Real  Plans  in  "Imp"  Press  Book 

The  pressbook  for  "The  Imp,"  the 
Selznick-Elsie  Janis  production,  looks 
attractive  in  its  dress  of  green  and 
black,  but  the  best  thing  about  the  book 
is  its  text  matter.  There  is  a  double 
page  of  stunts  of  various  sorts  includ- 
ing a  novel  lobby  dressing,  and  they 
can  all  be  worked.  They  are  not  put  in 
merely  to  look  interesting.  They  can 
be  used  to  make  money  with.  Not  all 
press  books  are  put  together  on  these 
lines  and  for  this  reason  the  "Imp" 
book  is  notable. 


S-  Barret  McCormick's  Three  Seventeeii. 


You  don't  have  to  say  your  feature  is 
poor,  hut  you  don't  have  to  say  it  is  good. 
Know  when  to  pull  out  the  soft  pedal. 


888  THE    MOVING   PICTURE   WORLD  February  7,  1920 

See  the  Weather  Man  About  Snow  Plays 


Convenient  Snow  Storm  Saved  Bill 

For  Salt  for  An  Artificial  Effect 


ANOTHER  instance  of  the  unlimited 
devices  for  the  exploitation  of 
special  feature  attractions  is 
shown  by  a  novelty  introduced  by  the 
Regent  Theatre,  Kalamazoo,  Mich.,  un- 
der the  direction  of  Arthur  A.  Fruden- 
field,  publicity  director. 

Previous  to  the  showing  of  "Back  To 
God's  Country,"  the  Curwood-Carver  at- 
traction distributed  by  First  National 
Exhibitors'  Circuit,  at  the  Regent  Thea- 
tre, other  houses  in  Michigan  had  spe- 
cialized on  the  dog-tracks  and  the  ani- 
mal features  of  this  production. 

A  keen  insight  into  the  chances  for 
exploitation  showed  Mr.  Frudenfield 
that  it  was  possible  to  link  up  a  local 
coincident  with  some  inexpensive  ex- 
ploitation and  inject  a  new  line  of 
thought  in  the  promotion  for  this  pic- 
ture. 

Had  A  Former  Mounted! 

It  happened  that  W.  G.  Mitchell, 
manager  of  the  Majestic  Gardens  Thea- 
tre in  Kalamazoo,  had  been  a  member  of 
the  Royal  Mounted  Police  of  Canada. 
.The  Majestic  Gardens  Theatre  is 
owned  by  the  Butterfield  interests,  the 
same  company  which  controls  the  des- 
tinies of  the  Regent.  Mr.  Frudenfield 
sensed  the  chance  for  a  newspaper  fea- 
ture story  built  around  the  idea  of  a 
disclosure  of  Mr.  Mitchell's  experiences 
while  a  member  of  the  Royal  Mounted 
Police. 

The  story  appeared  in  a  leading  daily 
newspaper  and  considerable  local  inter- 
est was  aroused  in  the  subject  of  the 
Royal  Mounted  Police,  and  naturally 
there  was  a  gratifying  bit  of  mention 
made  about  "Back  to  God's  Country," 
showing  at  the  Regent. 

Seizing  upon  the  idea  that  with  local 
interest  aroused  in  the  Royal  Mounted 


Police,  there  was  a  good  opportunity 
to  play  strongly  upon  that  idea  in  the 
presentation  of  the  feature,  Mr.  Fruden- 
field arranged  for  the  house  attendants 
to  dress  as  members  of  this  Canadian 
force  of  law-enforcers.  The  girl  ushers 
were  dressed  as  maids  of  the  great  out- 
doors. The  efTect  stirred  considerable 
local  comment. 

Started  With  Ten. 

The  newspaper  display  exploitation 
started  eight  days  in  advance  of  the 
first  showing  of  the  attraction  when 
ten  inches  of  advertising  was  used. 
The  allotment  of  advertising  was  in- 
creased each  day  until  the  first  show- 
ing of  the  picture  when  the  ad  of  the 
Regent  Theatre  measured  one  hundred 
inches.  All  of  the  ads  were  bordered 
by  tracks  of  a  dog  which  bore  the  word 
matter,  "follow  the  tracks  of  Wapi,  the 
Killer." 

The  arrangement  of  a  musical  score 
by  Don  Warren,  leader  of  the  Regent 
orchestra  was  a  great  factor  in  the  suc- 
cess of  the  picture,  according  to  Mr. 
Frudenfield. 

An  attractive  and  inexpensive  lobby 
arrangement  was  gained  by  collecting 
the  branches  of  a  number  of  fir  trees 
and  placing  them  artistically  about  the 
front  of  the  house.  It  was  intended 
that  several  buckets  of  salt  would  be 
sprinkled  along  the  sidewalk  to  give 
the  effect  of  snow  but  the  night  before 
the  opening  performance  a  heavy  snow 
made  this  expense  unnecessary. 

In  addition  to  the  use  of  window 
cards,  a  number  of  small  cards  pictur- 
ing the  various  animals  seen  in  "Back 
To  God's  Country,"  were  attractively 
designed  and  distributed  among  the 
school  children  of  Kalamazoo. 

The  showing  of  "Back  To  God's  Coun- 


try," at  the  Regent  represented  a  dar- 
ing step  for  the  Butterfield  interests. 
This  house  is  locally  considered  an  ex- 
clusive "vodvil"  house  and  whether  the 
run  of  a  motion  picture  could  produce 
the  profit  of  a  "vodvil"  show  was  a  mat- 
ter of  doubtful  interest  to  the  manage- 
ment. That  a  motion  picture  did  de- 
liver the  goods  is  shown  by  the  fact 
that  a  return  engagement  of  the  same 
feature  at  the  same  house  is  now  ar- 
ranged. 


Put  His  Teasers  on  His 
Throwaways  and  Won  Out 

TEASER  campaigns  suggest  the  use 
of  newspapers,  but  Meyer  Shine,  of 
the  Hippodrome,  Gloversville,  N. 
Y.,  used  throwaways  and  found  that 
this  stunt  worked  just  as  well  as  the 
more  expensive  newspaper  space.  Just 
before  New  Year's  the  town  was  deluged 
with  small  bills  reading: 

A  Xew  Year's 
SuKl^eatlon. 
If  HlnKle 

ple:.\se: 

GET 

MARRIED. 

There  was  absolutely  nothing  else  on 
the  bill,  and  no  quotation  marks  on  the 
title.  "The  display  was  so  lavish  that  it 
had  everyone  guessing  for  a  couple  of 
days,  then  the  regular  advertising  was 
begun,  and  the  throwaway  hooked  up  to 
the  full  campaign  with  excellent  re- 
sults. It  is  too  late  to  use  the  New 
Year  angle,  but  "It's  Leap  Year,  please 
get  married"  will  do  perhaps  even  better. 


Tried  Medium  to  Exploit 

"The  Thirteenth  Chair" 

FIGHTING  fire  with  fire  finds  its 
complement  in  advertising  a  mys- 
tery with  a  mystery  worker.  A 
number  of  odd  exploitation  stunts  have 
been  worked  for  "The  Thirteenth 
Chair,"  but  none  has  been  better  planned 
than  that  worked  by  Manager  Rosen, 
of  the  New  Unique,  Minneapolis,  who 
employed  a  local  medium,  Uro  Nye,  to 
appear  in  person  with  psychic  mani- 
festations similar  to  those  accomplished 
in  the  film. 

This  not  only  permitted  double-bar- 
relled advertising  before  the  showing 
date,  but  it  gave  the  personality  touch 
to  the  showing  of  the  feature,  for  it 
was  advertised  that  what  was  shown  in 
the  picture  would  be  accomplished  in 
person  by  Mme.  Nye. 

All  of  the  posters  were  supplemented 
by  special  slips  telling  of  the  remark- 
able performances  of  the  medium,  hook- 
ing her  appearance  to  that  of  the  pic- 
ture, and  one  and  one,  added  together, 
made  three  in  the  minds  of  most  pat- 
rons. 

For  an  attractor  Mr.  Rosen  placed  on 
the  sidewalk  a  chair  fifteen  feet  tall 
with  the  statement  that  this  was  the 
thirteenth  chair. 


Decorations  by  Frudenfield  and  Nature 

How  a  Kalamazoo  Manager  saved  on  salt  through  a  kindly  snow  storm. 


Don't  worry  about  your  opposition. 
Worry  your  opposition  with  advertising. 


February  7,  1920  THE   MOVING   PICTURE   WORLD  889 

Give  Them  Girls  and  Gain  Their  Gold 


Plenty  of  Girls  In  and  Out  of 

Films  Liven  Things  Up  in  Dallas 


BUILDING  up  on  the  film  attrac- 
tions with  girls  put  over  two  re- 
cent film  attractions  to  extra  big 
business  at  the  Lynch-Hulsey  houses  in 
Dallas,  Texas.  One  was  a  "midnight 
cabaret,"  netting  something  like  $2,400, 
and  the  other  was  a  fashion  show  used 
as  a  prologue  to  "The  Beauty  Market." 

Both  of  these  shows  were  based  upon 
the  fondness  the  average  man  has  for 
girl  shows  and  the  infrequency  with 
which  decent  shows  of  this  sort  reach 
the  Texas  towns.  Most  of  the  tabs  and 
burlesque  shows  are  of  indifferent  quali- 
ty, and  are  too  coarse  to  be  attractive. 

Hal  C.  Norfleet,  of  the  Hippodrome, 
knew  this,  and  when  they  played  "A 
Midnight  Romance,"  the  idea  of  a  mid- 
night cabaret  came  to  him.  There  was 
a  burlesque  show  in  town  and  he  char- 
tered fifteen  girls  at  $20  a  week  for  a 
twenty  minute  turn  each  night.  He  built 
runways  down  the  aisles  just  like  a 
devil-may-care  New  York  theatre,  and 
he  turned  the  publicity  loose- 
It  did  not  take  long  to  teach  the  girls 
the  plugger  song  written  for  this  play. 
The  rest  of  the  show  was  built  up  of  the 
specialties  the  girls  knew.  It  was  very 
little  more  than  a  burlesque  first  part 
without  the  unspeakable  dialogue, 
brought  over  into  a  decent  environment, 
but  that  and  the  novelty  of  the  midnight 
performance  drew  the  crowds.  The 
stunt  was  used  as  a  prologue  to  the  film 
and  the  girls  figured  it  as  easy  money 
for  their  twenty  minute  turn  each  night. 
The  cost  was  well  under  $400  and  the 
receipts  were  in  excess  of  $2,800  for 
these  special  midnight  shows,  which 
started  after  the  regular  theatres  were 
out. 

"Velvet"  with  a  Pile. 

It  was  all  velvet,  for  it  did  not  appear 
to  affect  the  usual  evening  business.  It 
either  brought  them  out  again  or  it 
brought  out  a  new  crowd  who  were  not 
the  usual  picture  goers.  Serpentines 
and  confetti  were  freely  used,  the  girls 
pranced  down  the  runways,  and  the 
whole  thing  had  the  real  New  York  air. 
It  was  not  only  a  big  winner  on  its 
own  account,  but  it  boomed  the  showing, 
of  the  film  at  the  regular  performance. 

Where  burlesque  shows  are  not  avail- 
able, there  are  always  the  dlancing*, 
teachers  to  fall  back  upon,  most  of 
whom  will  give  all  the  aid  required  in  re- 
turn for  a  credit  line  on  the  program. 
In  some  ways  the  use  of  local  chorus 
girls  would  probably  be  an  even  better 
business  bringer. 

Not  in  Confliction. 

John  D.  Steffano,  of  the  Queen,  a 
sister  house,  hit  upon  another  angle  to 
the  girl  stuff  in  a  fashion  show  pre- 
ceding "The  Beauty  Market,"  and  this 
idea  can  be  worked  even  in  the  small 
towns.  "The  Beauty  Market"  is  a  socie- 
ty play  and  he  planned  a  fashion  show 
to  give  tho  spectator  an  idea  of  how  a 
day  in  the  life  of  a  society  girl  works 
out. 

He  hooked  up  with  a  department 
store  making  a  specialty  of  women's 


wear  and  arranged  for  the  use  of -ten 
models  and  what  they  needed  in  the  way 
of  clothes,  showing  a  series  of  ten 
tableaus  depicting  the  day  of  a  society 
belle,  under  the  title  of  "Milady's  Bou- 
doir." Starting  with  rising  time,  he 
took  her  through  the  day  to  bed  time, 
and  the  pajama  and  nightie  poses  of 
the  two  ends  of  the  day  brought  the 
most  applause  from  men  and  women 
alike. 

This  had  an  even  better  publicity 
angle,  for  the  store  used  a  part  of  its 
regular  space  to  advertising  its  con- 
nection with  the  theatre  and  urged  its 
readers  to  see  the  newest  styles.  It 
also  gave  window  room  to  stills  and 
portraits  of  Miss  MacDonald,  and  in 
every  way  supplemented  the  efforts  of 
the  house.  This  prologue  was  put  on 
at  both  the  afternoon  and  evening 
showings  and  it  drew  men  and  women 
alike.  Any  fashion  show  is  apt  to  draw 
attention,  but  this  show  has  a  particu- 
lar aptness  because  of  the  nature  of  the 
picture,  and  each  helped  the  other.  The 
poses  were  carefully  arranged  and  the 
costumes  were  the  best  the  store  had 
in  stock. 

Both  managers  capitalized  a  local  de- 
mand, and  both  increased  the  house 
takings  at  small  risk.  And  don't  think 
that  it  is  only  the  men  who  go.  The 
women  like  these  attractions  just  as 
much  as  the  men  if  they  are  clean  and 
the  house  is  of  a  proper  sort. 


Under  advertise  and  you  are  disappointed. 
Over  boom  and  your  patrons  are  dissatis- 
fied. Steer  the  middle  course  and  cut  out 
superlatives. 


Persistent  Evangelist 

Broke  28  Weeks  Season 

TWENTY-EIGHT  weeks  in  one 
house,  with  one  star  and  only  one 
change  of  bill,  is  another  record  to 
talk  about,  and  only  an  evangelist,  who 
had  a  prior  right  to  bookings,  brought 
the  run  of  the  second  play  to  a  close 
at  the  end  of  the  ninth  week.  Mary 
Pickford  was  the  star,  "Daddy  Long 
Legs"  and  "The  Hoodlum"  were  the  at- 
tractions, the  Tremont  Temple,  Boston, 
was  the  house,  and  Nathan  H.  Gordon, 
owner  of  the  First  National  franchise 
for  New  England,  was  the  wonder- 
worker. 

Tremont  Temple  is  a  structure  owned 
by  the  Baptist  Church.  It  is  a  little  ofif 
the  theatre  district,  but  accessible.  Mr. 
Gordon  took  the  first  Pickford  picture 
in  for  a  run  and  for  nineteen  weeks  he 
enjoyed  an  unbroken  success. 

Then  he  announced  that  he  would  fol- 
low with  "The  Hoodlum"  and  all  of  the 
"wise"  men  threw  up  their  hands.  He 
had  gotten  away  with  it  once,  they  ar- 
gued, but  he  was  tempting  fate  to  try 
and  repeat  with  the  same  star.  Mr.  Gor- 
don just  smiled  and  started  in,  advertis- 
ing with  about  two  fives  on  Sunday  and 
smaller  spaces  through  the  week.  Things 
were  going  strong  when  trouble  loomed 
in  the  shape  of  an  evangelist  who  had  a 
prior  contract  for  a  revival  season.  Mr. 
Gordon  had  bought  of?  some  other  con- 
tracts, but  the  preacher  stood  firm,  and 
with  a  sigh  Mr.  Gordon  wrote  his  last 
advertisement,  which  read,  "Ninth  and 
positively  last  week."  He  had  run  more 
than  three  months,  but  he  knew  he  could 
have  bettered  that  record  and  he  was  not 
satisfied. 


Put  your  theatre  on  Main  Street,  no 
matter  tvhere  it  is  located. — M.  D.  Selph. 


Rejoicing  Miss  Glaum. 

Actresses  would  rather  be  advertised  than  eat.    Think  how  she  must  feel  to 
be  billed  above  Fairbanks!    This  is  the  lobby  display  of  the  Goodwin 
Theatre,  Newark,  N.  J. 


890 


THE   MOVING  PICTURE  WORLD 


February  7,  1920 


Depa 


ion 

By  F.  H.  RICHARDSON 


Projectionist  Interested  in  Chickens 

LEO  SMELTZER,  old-timer  in  the 
projection  game,  still  shoots  pic- 
tures at  the  screen  of  the  Kearney 
Theatre,  San  Francisco,  but  between 
shows  he  runs  "Smeltzer's  Oak  Acres 
Rabbit  and  Poultry  Farm"  at  Palo  Alto, 
thirty  miles  south  from  San  Francisco, 
-which  distance  he  negotiates  daily  in 
a  Hudson  Six  Sedan  in  (whisper)  forty- 
five  minutes — quite  well  within  the  speed 
limit,  as  you  may  observe. 

He  expects  to  have  five  hundred  bun- 
nies by  next  summer  and  no  one  knows 
bow  many  of  the  feather  tribe. 

Go  to  it.  Old  Boy.  Success  be  with 
you !  Pop  Woods,  by  the  way,  has  a 
young  farm  out  that  way  too.  Incident- 
ally Woods  used  to  let  us  hear  from  him 
<iuite  occasionally,  but  of  late  years  he 
makes  a  noise  like  a  real  boistrous  oys- 
ter only  not  so  loud. 

One  of  the  Best  Bosses. 

Concerning  the  Kearney  brother 
Smeltzer  says : 

I  have  one  of  the  best  bosses  alive.  He 
wants  results  and  does  not  throw  fits  over 
A  little  expense;  also  he  does  not  rush  the 
pictures.    He  does  a  good  business. 

I  have  two  Powers  Six  B,  with  the  "B" 
part  removed,  meaning  the  lamphouses 
and  all  the  supporting  frame  for  same. 
In  lieu  thereof  we  have  Preddy  Masda 
lamp  outfits,  same  being  fastened  to  the 
machine  tool  table,  with  a  distance  of  six 
Inches  from  corrugated  condenser  to  aper- 
ture— plenty  of  room  once  you  get  used 
to  it. 

Use  900-watt  lamps,  30  v,  30  a,  to 
capacity,  on  an  eighty-foot  throw,  with  a 
sixteen-foot  picture  —  flve-lnch  Oundlach 
objeotives. 

Getting  Swell  Picture. 

Have  my  own  make  of  non-halatlon 
screen,  two-wing  shutters  from  one  wing 
of  perforated  metal  as  per  attached  sam- 
ple, and  take  It  from  me  I'm  getting  one 
swell  picture. 

Lamps  last  anywhere  from  twenty  to 
260  hours,  but  average  about  eighty, 
which  fails  of  the  100-hour  guarantee. 
Mine  is  the  largest  picture  and  greatest 
distance  of  projection  of  any  Mazda  propo- 
sition in  this  district. 

Most  of  the  Mazda  men  have  not  to  ex- 
ceed a  twelve-foot  picture  at  less  than 
sixty  feet. 

Very  interesting  indeed  but  we  would 
like  friend  Smeltzer's  candid  opinion  as 
to  whether  or  not  he  does  not  lose  heav- 
ily in  the  finer  picture  detail  through 
lack  of  brilliancy  of  illuminant.  Beyond 
this  we  would  not  care  to  comment  just 
now. 


Eenmare,  Ohio 

Kenmare,  Ohio,  should  write  his  street 
address  so  that  it  can  be  read.  He  does 
not  need  the  address  of  a  dealer  selling 
a  complete  set  of  projectionists'  tools. 
On  page  238  of  the  handbook  he  will  find 
a  list  of  necessary  tools,  all  of  which 


Important  Notice 

OWING  to  the  mass  of  aatter 
awalttnff  publleatloB.  it  is 
possible  to  reply  throarb  tk* 
department  In  less  thaa  tvo  or 
three  weeks.  In  order  to  giru  prompt 
service,  those  ■endlsK  four  eents, 
stamps  (less  thaa  actual  eest),  will 
receive  carbon  copy  of  the  depart- 
ment reply,  by  mall,  without  delay. 
Special  replies  by  mall  ob  matters 
which  cannot  be  replied  to  in  the 
department,  one  dollar. 

Both  the  first  and  seooBd  sets  of 
questions  are  now  ready  and  printed 
In  neat  booklet  form,  the  seeond 
half  being  seventy-slz  1b  number. 
Either  booklet  may  be  had  by  re- 
mitting 26  cents,  money  or  stamps, 
to  the  editor,  or  both  for  4*  cents. 
Cannot  use  Canadian  stamps.  Brery 
live,  pro^esslve  operator  should  ft 
a  copy  of  these  questions.  Tov 
may  be  surprised  at  the  namber 
you  cannot  answer  wlthoat  a  lot  of  . 
study. 


Are  You  Gettliix  Hazlasaas  Ber— ■ 
ninmlaatlon  for  Wattare  Usedf 

The  11x17  (two  on  one)  LXNU 
CHARTS  printed  on  heary  paper 
are  suitable  for  frarainf.  Both  A.  C. 
and  I>.  C.  amperare  If  to  (0  is 
covered  with  Plano-convex  or  me- 
niscus bi-convex;  correct  projection 
lens  diameter  to  avoid  waste,  also 
correct  distance  of  revolvinr  shatter 
from  aperture. 

Tour  projection  room  is  net  com- 
plete without  the  LENS  CHARTS. 

Bend  60  cents  in  stamps  todayl  I  t 
Moving  Picture  World.  116  Fifth 
avenue,  N.  T.  City;  BehiUer  Bldr.. 
CThicago,  111.:  Wright  A  Callender 
Bldg.,  Los  Angeles,  CaL 


may  be  purchased  in  the  stores  of  his 
own  city. 


Handbook  Woke  Him  Up 

W.  Dales,  Orange,  Mass.,  orders  lens 
charts  and  writes  : 

If  the  charts  compare  in  value  with  the 
handbook  they  must  be  well  worth  double 
their  price.  I  never  did  realize  how  very 
little  I  knew  about  projection  until  I  re- 
ceived the  handbook.  One  thing  It  did 
for  me  was  to  increase  my  screen  bril- 
liancy at  least  25  per  cent.,  without  any 
increase  in  wattage  consumed.  In  follow- 
ing the  handbook  I  painted  the  projection 
room  black  inside  and  am  now  able  to~Be- 
cure  a  sharper  focus  of  the  picture? 

Ton  Are  Right. 

You  are  right.  No  man  can  judge  focus 
on  a  screen  a  hundred  feet  away  with  a 
glare  of  light  on  a  light  wall  surrounding 
the  observation  port. 

There  is  only  one  theatre  here,  but  we 
nevertheless  do  all  we  can  to  give  value 
received  in  return  for  our  patron's  money. 
My  employer  never  hesitates  when  any- 


thing is  needed.    He  Just  says:     "Get  it." 

They  pay  me  more  than  the  union  scale 
and  I  do  my  best  to  deserve  just  that  sort 
of  treatment.  I  did  not  ask  for  the  above- 
the-scale  part,  so  I  consider  the  handbook 
the  best  four-dollar  investment  I  ever 
made.  (We  take  it  from  that  that  your 
employer  Increased  your  pay  because  of 
your  increased  ability  to  deliver  high  class 
service. — Ed.) 

Can  Always  Improve. 

I  believe  if  a  man  is  not  too  old  or  too 
wise  to  learn  he  can  always  improve  his 
screen  results. 

Now  please  don't  take  this  matter  as  an 
advertisement,  but  I  want  to  thank  you 
tor  what  the  handbook  has  done  for  me. 
I  know  it  can  do  the  same  for  others  If 
they  will  come  off  their  high  shelf  and  In- 
vest four  bucks. 

Just  sent  my  Power's  Six  B  away  for 
repairs  after  two  years'  faithful  service, 
with  an  almost  blank  repair  bill  during 
that  time. 

The  Spirit  of  Progrewt. 

Don't  know  what  you  mean  by  "Don't 
take  this  letter  for  an  advertisement." 
Evidently  you  intended  that  it  should  be 
printed. 

Your  determination  to  give  the  best 
there  is  in  you  is  the  spirit  which  makes 
for  progress.  Men  who  are  dissatisfied 
with  their  job,  but  who  expend  all  sur- 
plus energy  in  cursing  the  boss  because 
he  does  not  increase  their  pay,  instead 
of  usmg  at  least  a  part  of  it  to  fit  them- 
selves to  be  worth  more  pay,  find  ad- 
vancement to  rest  at  the  summit  of  a 
wall  which  they  cannot  scale,  except 
so  far  as  the  union  supplies  a  ladder  to 
mount  part  way  up. 

We  grant  the  fact  that  there  are  em- 
ployers so  unintelligent  that  they  will 
not  reward  ability  by  advancing  pay. 

That  is  a  deplorable  fact,  but  another 
fact  overtops  it,  viz;  that  the  man  who 
wastes  his  time  deploring  and  cursing 
that  fact,  instead  of  in  studying  and 
working  to  excel,  simply  renders  it  im- 
possible to  ever  take  advantage  of  the 
job  which  will  advance  him  on  merit. 
And  there  are  many  of  them  too— and 
they  are  increasing  in  number. 

Yours  is  the  right  system,  brother 
Hales.    More  power  to  you. 


Embryo  Projectionist 

V.  J.  Votolato,  Thornton,  Long  Island, 
orders  handbook  and  lens  charts  and 
writes,  as  follows; 

Dear  Mr.  Richardson:  Pardon  the  form 
of  address,  but  I  feel  I  really  know  you 
having  followed  your  friendly  advice  and 
your  various  articles  so  long.  For  the 
past  five  months  I've  had  a  handbook  from 
the  public  library,  and  as  they  only  allow 
a  book  to  be  kept  a  month,  I  have  made 
monthly  pilgrimages  to  have  it  "renewed  " 

Became  tired  of  that  finally  and  here  is 
the  price  Have  read  the  handbook 
through  about  six  times,  but  always  feel 
that  in  reading  it  again  I  may  learn 
something  more. 

We  run  a  twice-a-week  show  here  and 


February  7,  1920 


THE   MOVING   PICTURE  WORLD 


891 


and  have  knowledge  of  drawing  and 
sketching.    Am  now  employed  in  one  of 

the  largest  theatres  in   ,  but  would 

like  to  make  a  change. 

Could  you  inform  me  where  I  could 
reach  some  company  or  give  me  the  ad- 
dress of  some  projectionists'  union  in  the 
United  States?    Can  supply  references. 


Splicer  Closed. 

I'm  supposed  to  be  the  projectionist.  I 
don't  call  myself  an  "operator,"  because  I 
am  willing,  ready  and  anxious  to  learn. 
The  man  who  is  content  to  be  classed  as 
the  mere  operator  of  a  machine  has  little 
ambition  to  advance.  Am  I  right?  (You 
are.— Ed.) 

House  Is  Forty  By  Fifty. 

Our  little  house  is  forty  feet  wide  by 
fifty  long.  Have  a  Simplex,  which  has 
worked  perfectly  ever  since  we  purchased 
it. 

Am  using  .75-inch  carbons,  with  60  am- 
peres at  arc — A  C,  of  course.  Is  this  right? 
(Think  you  will  do  better  with  %  inch.  Get 
the  Special  A  C  White  Light  or  the 
Alterno  carbons.  Both  made  for  A  C  and 
both  good. — Ed.) 

Find  that  I  get  better  results  witli 
jack-knife  set.  Maybe  I'm  wrong,  but  I 
don't  think  so. 

Well,  friend  Votolato,  you  will  get  a 
higher  c  p  with  the  jack-knife  set,  but 
if  you  get  steady,  even  illumination  you 
certainly  are  a  stem-winding  wonder- 
that  is  if  you  use  the  full  jack-knife. 


On  Personal  Application  Only 

The  editor  receives  many  communi- 
cations similar  to  the  following,  which 
comes  from  Nova  Scotia. 

Once  and  for  all  let  it  be  clearly  under- 
stood that  it  is  a  waste  of  energy  to  go 
about  things  in  that  way.  This  friend 
asks  for  addlresses  of  companies  or 
unions.  ^        r     i  ^ 

I  could  supply  them.  But  of  what 
avail?  He  would  write  and,  in  all  hu- 
man probability  receive  no  answer. 

If  any  one  did  answer  it  would  be  to 
tell  him  what  he  might  have  known,  that 
positions  may  only  be  had  on  personal 
application. 

In  this  case  the  only  thing  to  do  is 
come  on  over  here  and  go  after  a  job  in 
the  same  way  every  one  else  does.  The 
union  will  not  help  you.  Nova  Scotia, 
unless  it  is  actually  in  need  of  men  to 
fill  positions,  which  is  not  very  often  the 
case. 

Must  Do  as  Others  Do. 

You  do  exactly  what  every  one  else 
does,  viz:  get  a  position  first,  by  your 
own  efforts,  after  which  you  may  see 
about  joining  the  union,  with  the  pro- 
viso that  you  are  not  eligible  to  member- 
ship until  you  h.n.ve  resided  within  the 
jurisdiction  of  the  union  for  six  months. 
Would  be  glad  to  help  every  deserving 
brother,  but — .  The  correspondent 
writes : 

Would  like  to  Introduce  myself  to  the 
moving  picture  companies.  Have  had  wide 
experience  in  projection,  using  all  pro- 
jectors (which  would  mean  the  Power's, 
Simplex,  Balrd,  Master  Machine,  Edison 
and   Motlograph   In   this   country. — Ed.), 


An  Excellent  FUm  Splicer 

The  General  Machine  Company,  New 
York  City,  has  placed  in  our  hands  for 
examination  and  practical  test  a  film 
splicer  which  seems  admirably  adapted 
to  use  in  projection  rooms  of  theatres. 
The  little  device,  which  we  have  tested 
and  had  tested  by  others,  is  extremely 
simple  and,  when  used  properly,  makes 
a  perfect  splice,  with  perfect  joint  and 
perfect  alignment  of  the  sprocket  holes 
and  film  sides. 

Great  damage  is  done  by  ill-made 
splices,  the  product  of  hand  work  in 
projection  rooms.  It  is  possible,  but 
extremely  difficuu,  to  make  a  splice  by 
hand  and  get  perfect  alignment  of  film 
sides  and  sprocket  holes  and  secure  a 
perfect  weld  clear  across  the  splice. 
It  is,  in  fact,  seldom  done.   By  means 


Splicer  Open. 

of  this  splicer  all  these  things  are  quite 
possible,  and  that,  too,  without  sacri- 
fice of  speed.  But,  best  of  all,  the  price 
is  low.  This  places  it  well  within  the 
reach  of  all  theatres  and  I  strongly 
advise  its  purchase  and  use. 


From  Missouri 

From  the  Linwood  Theatre,  Tarkio, 
Mo.,  comes  the  following  letter,  which 
its  writer  apparently  forgot  to  sign  : 

In  response  to  your  invitation  to  attend 
an  experience  meeting  on  the  Boylan 
Even  Tension  Reel,  we  have  been  using 
same  for  six  months  and  find  them  even 
more  than  satisfactory. 

On  one  machine  we  locked  the  tension 
device  tight;  on  the  other  we  allowed  it 
to  remain  the  same  as  for  use  with  ordi- 
nary reel.  They  work  equally  well  both 
ways. 

The  tension  at  one  time  became  too 
strong.  This  we  rectified  by  putting  just 
one  drop  of  oil  on  the  tension  spindle. 
From  our  experience,  we  should  say  that 
every  exhibitor  should  use  the  Boylan 
unless  he  has  already  found  some  other 
infallible  take-up. 

House  ISqnipment. 

You  might  be  interested  in  the  equip- 
ment of  our  house,  especially  in  considera- 
tion of  the  fact  that  Tarkio  is  a  town  of 
but  two  thousand  people.  But  mighty 
good  people  are  they — appreciative  and 
willing  to  pay  the  bill.  On  a  board  over 
the   walk    we   mount    banners    made  of 


paper.  A  week's  supply  is  put  up  at  one 
time. 

Each  night,  the  outer  one  is  torn  oft, 
leaving  those  for  the  next  program  on 
display.  We  use  two  large  window  dis- 
plays, painted  on  compo  board.  On  these 
we  advertise  the  larger  programs  for  a 
week  in  advance.  They  are  lighted  with 
globes  concealed  behind  the  dater  strips. 

An  ample  lobby  lies  directly  behind  the 
outer  doors.  Therein  we  have  more  space 
for  the  pushing  of  coming  attractions; 
and,  being  enclosed,  patrons  linger  there 
to  sweeten  their  anticipations  of  feasts 
to  come. 

To  make  the  lobby  yet  more  inviting, 
we  use  amber  globes  in  the  cold  seasons 
as  being  suggestive  of  warmth.  In  the 
summer  we  flood  the  lobby  with  green 
light  to  suggest  the  opposite.  Beside  the 
advertising  layout  at  the  house,  we  have 
placed  in  the  prominent  parts  of  the  town 
two  twenty-four  sheets,  two  three  sheets, 
one  six  sheet  and  numerous  one  sheet 
boards,  each  so  situated  that  they  are 
lighted  by  street  lights  and  consequently 
work  as  long  as  people  are  out  of  bed. 

We  also  have  quarter  sheet  frames  with 
removable  backs  in  the  hotel  lobby,  at  all 
soda  fountains  and  barber  shops. 

Projection  Room  Outfit. 

That  our  projection  room  would  meet 
with  your  approval  I  have  no  doubt.  It 
is  eight  by  twelve  feet.  Three  twelve 
by  sixteen  inch  observation  ports,  all 
glassed.  Projection  ports  are  four  Inches 
in  diameter. 

Forced  ventilation  with  a  sixteen  inch 
exhaust  fan.  Electric  rewind  geared  to 
eight  minutes  to  a  two  thousand  foot 
reel.  Baird  machines,  one  a  shaft  ratchet, 
drive;  the  other  belt.  (Why  did  they  ever 
adopt  the  belt  drive  when  they  had  so 
reliable  a  drive  as  the  shaft?)  A  Tallberg 
generator  supplies  the  arc  current,  and 
complete  control  board  is  placed  directly 
in  front  of  the  two  machines  and  is  kept 
lighted. 

Main  switch  board  contains  forty 
switches  ranging  from  10  to  200  amperes. 

All  lighting  systems  on  dimmers — there 
is  not  a  light  in  the  auditoriuh  that  comes 
on  or  goes  off  with  a  bang. 

And  FinaUy. 

And  finally,  one  of  the  best  things  we 
have  in  the  house.  A  buzzer  system  with 
a  button  at  the  organ,  a  button  in  the 
office,  one  at  the  doorman's  position  and 
one  for  the  ticket  seller — and  a  person 
on  duty  near  every  button  who  can  see 
the  screen  at  all  times. 

One  buzz  means:  "Something  wrong  with 
the  picture — look  at  the  screen  and  hurry 
up  about  it."  We  never  have  poor  light 
long;  we  never  have  misframes  long;  we 
never  have  a  sleepy  projectionist  long,  for 
there   are  five   people   to   wake   him  up 


Splicer,  Straight  Edge  Down- 


892 


THE  MOVING   PICTURE  WORLD 


February  7,  1920 


every  time  he  tries  to  take  a  cat  nap.  And 
believe  me,  it  works. 

In  conjunction  with  the  buzzers,  we 
have  a  telephone  for  each  of  the  above 
parties,  and  each  has  his  own  signal  to 
answer  the  phone. 

NoTelties  in  Lighting. 

We  have  several  other  novelties  in 
lighting  effects  which  may  be  worth  men- 
tioning. 

A  color  wheel  is  placed  on  the  wall  in 
front  of  the  projectors  so  that  its  several 
holes  coincide  with  those  of  the  projection 
ports.  Should  a  bit  of  film  need  coloring 
to  make  it  more  effective,  such  as  night  or 
fire  scenes,  the  projectionist  has  but  to 
whirl  this  wheel  until  aperture  contain- 
ing the  desired  color  covers  the  projection 
port,  and  the  trick  is  done;  also,  during 
the  opening  of  the  show  and  the  display 
of  advertising  slides,  we  keep  our  screen 
flooded  with  a  secondary  light. 

By  putting  green  lights  in  the  fly  and 
red  lights  in  the  foots,  we  have  a  screen 
that  is  deep  green  at  the  top,  deep  red  at 
the  bottom  and  the  two  blend  into  each 
other  in  the  middle.  It  makes  one  of  the 
most  fetching  effects  that  I  have  ever 
seen. 

As  the  title  of  the  first  offering  comes 
on  the  screen,  this  light  is  dimmed  off 
and  comes  on  again  at  the  end  of  the  pro- 
gram, so  that  our  screen  never  appears 
dead  or  vacant. 

Aside  from  the  Fact. 

Aside  from  the  fact  that  we  run  a  mati- 
nee each  day,  during  which  a  musical 
setting  is  lined  up  on  the  large  photoplay- 
er,  and  during  which  the  projectionist 
marks  by  dropping  bits  of  paper  into  the 
take-up  reels,  all  misframes  and  bad  places 
to  be  removed  before  the  evening  perform- 
ance, and  also  gets  his  melding  cues,  and 
that  we  give  special  productions  sympa- 
thetic stage  settings  and  our  presentations 
as  many  novelties  as  good  taste  will  per- 
mit, we  have  nothing  more  to  say  about 
ourselves.  But  we  are  succeeding  and  we 
think  we  know  the  reason  why. 

Golly  yes,  man.  Managers  such  as 
you  DO  succeed,  and  there  is  no  secret 
about  the  why. 


Projection  Experience 

MOTION  PICTURE 

HANDBOOK 

For  Managers  and  Operators 
By  F.  H.  RICHARDSON 

The  recognized  standard  book  on  the  work  of  pro- 
jL'ction.  Complete  descriptions  and  instructions  on 
all  leading  machines  and  projection  equipment. 

There  isn*t  a  projection  room  in  the  universe  In 
which  this  carefuU}'  compiled  book  will  nut  save  its 
purchase  price  each  month. 


of  a  photograph  of  front,  but  it  was  not 
in  evidence. 


Buy  It  Today 


$4  the  Copy,  postpaid 


MOVING  PICTURE  WORLD 

516  Fifth  Avenue,  New  York  City 
SchMler  Building,  Chicago,  III. 

Wright  &  Callender  BIdg..  Lot  Angeles,  Cal. 

To  save  time,  order  from  nearest  office. 


iiniiiHifflnnnim^^ 


The  only  criticism  I  could  make  is 
that  your  projectionist  should  never 
need  "waking  up"  or  a  signal  to  frame. 

However,  the  signal  system  is  good, 
nevertheless,  but  there  is  a  special  sig- 
nal system,  just  perfected  by  Mr.  Robin, 
of  this  city,  which  comes  as  near  being 
perfect  as  anything  of  its  sort  well  could 
be. 

The  mere  throw  of  a  lever  moves  a 
corresponding  indicator  in  the  projec- 
tion room  and  as  many  other  places  as 
one  desires  to  install  the  instruments. 

For  instance,  the  picture  does  not 
seem  to  be  quite  sharp  in  focus.  One 
moves  the  indicator  to  "Sharpen  Fo- 
cus," whereupon  every  indicator  in  the 
house  moves  to  that  same  thing  and 
buzzers  ring. 

As  I  remember  it,  there  are  at  least  six 
or  eight  possible  indications.  You  spoke 


Precision  Company  Pulls  a  Winner 

Don't  lett'um  tell  you  nothing  good 
but  beans  comes  from  Boston — not  any 
more.  We  have  ample  evidence  that  it  is 
untrue,  false  and  a  canard  against  that 
fair  city  of  angle  worm  streets. 

For  one  William  Collinder  Francke, 
better  known  as  William  C.  Francke, 
still  better  known  as  Billie  Francke,  who 
now  holds  down  an  honest-to-gosh  var- 
nished desk  in  a  sure-enough  private  of- 
fice, with  a  flaxen-haired  stenog  to  do 
his  writeatorial  bidding,  hails  from  there. 

The  Precision  Company,  always  good 
at  making  discoveries,  like  the  witch 
doctors  of  old,  smelled  him  out,  reached 
into  Boston  with  a  tempting  dollar  bait, 
hooked  their  fish  and  yanked  him  into 
New  York,  where  he  is  making  good  at 
fan-the-air  speed. 

We  are  not  quite  sure  as  to  Billie's 
center  name.  The  initial  is  "C,"  hence, 
from  the  good  things  which  seem  to 
leak  from  him,  we  assume  it  to  be  "Col- 
linder." 

Yea,  verily,  friend  William  is  making 
good,  and  will,  we  hope  and  believe, 
leave  a  permanent  mark  well  up  in  his 
field  of  the  industry  before  he  shall 
finally  retire  to  live  on  the  interest  of 
his  hard  won  wealth. 


Off  With  a  WaDop! 

Our  "Practical  Pictures"  Series 
The  First  is  on  Page  877 


Mm 


RETURN  YOUR 
Rf  EL5  mi  OP 
m  PATCHES 
mo  PIN5 


Remember! 

Some  one  clsc 
[^d5  to  U5C  tfi^rn. 


Pdil  to  clem 
your  lenses 
often 

Remember! 

Adir^  leas 

blurry 
picture 

^nd  |055 


MM 


February  7,  1920 


THE   MOVING   PICTURE  WORLD 


893 


Dealings  in  the  Open  Market 

Conducted  by  Gi  S.  Sewell 


Pioneer  Handling  Sheldon  Lewis  Film 

Also  Series  of  Marie  Doro  Features 


ONE  of  the  big  features  of  the  Pio- 
neer list  of  attractions  for  the  first 
half  of  the  coming  year  will  be  an 
elaborate  production  of  "Dr.  Jekyll  and 
Mr.  Hyde."  A  large  company  is  now 
being  assembled  by  Charles  J.  Hayden, 
who  will  have  charge  of  the  direction 
of  the  picture. 

The  version,  which  has  been  prepared 
by  Mr.  Hayden,  varies  in  several  re- 
spects from  the  novel  as  written  by  Rob- 
ert Louis  Stevenson,  making  the  story  a 
combination  of  the  psychological  and 
dramatic  rather  than  the  uncanny  and 
melodramatic. 

Sheldon  Lewis,  who  will  appear  in  the 
title  roles,  is  making  a  careful  study  of 
the  characters  of  Dr.  Jekyll  and  Mr. 
Hyde  as  played  by  the  late  Richard 
Mansfield,  and  in  many  respects  his  im- 
personation of  the  dual  role  will  follow 
that  of  the  great  tragedian's  concep- 
tion of  the  part. 

Several  studios  in  the  vicinity  of  New 
York  are  under  consideration,  and  as 
soon  as  the  preliminary  arrangements 
are  completed  work  will  be  started. 

Marie  Doro  is  the  latest  star  to  be 
added  to  the  Pioneer  banner,  having 
contracted  to  appear  in  several  produc- 
tions for  the  Pioneer  Film  Corporation. 
James  McKay,  who  has  been  directing 
Miss  Doro  for  some  time  past,  will  be 
in  charge  of  the  forthcoming  produc- 
tions. 

The  first  picture  is  already  under  way, 
but  no  definite  title  has  been  decided 
upon.  The  story  deals  with  the  power 
of  hereditary  influences,  and  probably 
will  be  in  six  parts. 

Godfrey  Tearle  will  play  opposite  to 
Miss  Doro. 

Pioneer  also  has  options  on  several 
of  the  most  noteworthy  independent 
productions  now  nearing  completion. 

Sol  Lesser  to  Make  Coast 

His  Distributing  Center 

SOL  LESSER,  well  known  as  a  state 
rights  buyer,  and  more  recently  as 
a  distributor  as  well,  and  who  re- 
cently entered  the  production  field  with 
films  in  which  Annette  Kellerman  and 
George  Beban  will  be  respectively 
starred,  as  well  as  those  with  a  third 
star,  whose  name  has  not  yet  been  an- 
nounced, announces  he  is  experiment- 
ing with  a  new  policy. 

"I  have  often  figured  why  the  picture 
output  should  be  marketed  in  New  York 
instead  of  the  place  where  it  is  pro- 
duced, and  immediately  made  up  my 
mind  to  have  all  my  producing  and  re- 
leasing done  on  the  Pacific  Coast,"  says 
Mr.  Lesser. 

Mr.  Lesser  is  also  building  a  labora- 
tory on  the  Coast,  and  is  in  the  market 
for  productions  either  on  a  percentage 


basis  or  on  a  flat  price  for  negatives  for 
world  rights.  His  brother,  Irving  Les- 
ser, is  now  in  New  York,  where  he  will 
keep  in  touch  with  the  European  mar- 
ket, and  will  also  purchase  productions. 


Gale  Furnishes  Twenty-fourth  Comedy; 

Gale  Henry's  last  two-reeler  of  fun 
on  her  contract  with  Bulls  Eye,  which 
concern  has  been  releasing  her  pictures, 
is  titled  "Heir-Looms"  and  will  be 
shipped  to  New  York  this  week.  Miss 
Henry  personally  directed  the  cutting 
and  sub-titling  of  the  picture. 


Lucille  Lee  Stewart 

Second  Olive  Tell  Feature 

LUCILLE  LEE  STEWART  has  been 
engaged  by  B.  A.  Rolfe  to  play  a 
leading  role  in  support  of  Olive 
Tell  in  his  second  production  for  the 
Jans  Pictures,  Inc.,  "Nothing  a  Year," 
an  adaptation  of  the  Charles  Belmont 
Davis  novel.  The  selection  of  Miss 
Stewart  follows  out  the  announcement 
of  the  producers  of  making  their  fea- 
tures box  office  attractions  for  the  ex- 
hibitors all  over  the  country. 

Lucille  Lee  Stewart  began  her  the- 
atrical career  when  quite  young,  ap- 
pearing on  the  legitimate  stage  and  also 
in  vaudeville.  During  the  early  days  of 
the  screen  Miss  Stewart  became  asso- 


Only  Half  a  Foot  to  Stand  on. 

Violet  MacMillan,  appearing  In  Supreme's 
"The  Mystery  Mind,"  and  the  six  and 
a  half  Inch  slippers  won  by  her  at 
the  Futurist  Ball. 


ciated  with  the  old  Biograph  and  then 
with  Vitagraph  productions,  appearing 
in  "The  Destroyers,"  "The  Conflict," 
"His  Wife's  Good  Name,"  and  "The 
Ninety  and  Nine,"  and  in  "Five  Thou- 
sand an  Hour"  and  "Our  Mrs.  McChes- 
ney"  for  the  Metro  Company.  In 
"Nothing  a  Year"  Miss  Stewart  will  pre- 
sent a  difficult  and  very  important  role. 


Evelyn  Brent  III. 

Evelyn  Brent,  who  has  been  appear- 
ing opposite  Edgar  Jones  in  the  series 
of  Northwood  two-reel  dramas  being 
made  by  Edgar  Jones  Productions,  Inc., 
to  be  distributed  by  Arrow  Film  Cor- 
poration, is  confined  to  her  bed  with  a 
severe  cold  and  is  threatened  with  pneu- 
monia. As  a  consequence,  the  specialist 
in  attendance  upon  her  holds  no  hope 
for  her  being  able  to  return  to  the  cast 
for  some  time,  and  it  will  be  necessary 
for  Mr.  Jones  to  appoint  some  one  else 
in  her  place. 

Miss  Brent  appeared  in  the  first  eight 
of  the  Northwood  dramas,  and  con- 
tracted her  illness  during  the  filming  of 
snow  and  ice  scenes  out  on  location 
among  the  Maine  lumber  camps,  where 
the  thermometer  was  hovering  around 
zero. 

"Star  Series"  Plan  for 

Releasing  Jans  Features 

THE  first  of  the  series  of  six  fea- 
tures, "Love  Without  Question," 
starring  Olive  Tell,  produced  by 
Jans  Pictures,  Inc.,  will  be  ready  the 
latter  part  of  February. 

Fast  nearing  completion  under  the 
personal  direction  of  B.  A.  Rolfe,  "Love 
Without  Question"  is  said  to  contain 
big  punches,  many  dramatic  scenes,  and 
staged  in  unusual  sets  and  locations. 
The  series  is  to  be  released  on  the  state 
rights  basis  under  the  "star  series"  plan, 
the  exhibitor  contracting  to  book  all  six. 
Jans  Believes  in  Method. 
All  of  the  Jans  pictures  will  be  booked 
and  contracted  for  in  this  manner,  as 
Herman  F.  Jans,  president  of  the  Jans 
Pictures.  Inc.,  and  himself  an  exchange 
man,  believes  this  method  of  booking 
is  the  kind  that  offers  the  theatre  man- 
ager the  best  opportunities. 


Upper  New  York  Sold  for  Argus  Film. 

Messrs.  L.  Cohen  and  J.  Perl,  owners 
of  Hi-Art  Productions,  with  offices  at 
729  Seventh  avenue,  have  bought  the 
upstate  New  York  rights  to  Robert  Mc- 
Laughlin's state  rights  leaiure,  "The 
House  Without  Children,"  from  Robert 
W.  Priest,  of  the  Filn\  Market. 


"Lost  Battalion"  Going  Big. 

"The  Lost  Battalion,"  released  on  the 
state  right  market  by  W.  H.  Productions 
Co.,  is  reported  to  be  proving  a  big  box 
office  success.  In  New  York  state  it  is 
booked  solid  to  April  15. 


894 


Tttc   MOVING   PICTURE  WORLD 


February  7,  1920 


Arrow  Film  Lists  Territory  Sold 

On  Hank  Mann  Two  Reel  Comedies 


THE  Hank  Mann  two-reel  come- 
dies being  released  by  the  Arrow 
Film  Corporation  are  being  rap- 
idly bought  by  state  rights  buyers.  The 
first  release  is  "Broken  Bubbles"  and 
is  scheduled  for  early  in  February.  One 
of  these  two-reel  Hank  Mann  Comedies 
will  be  released  every  other  week  and 
there  will  be  twenty-six  in  the  series. 

As  evidence  of  their  popularity,  the 
Arrow  Film  Corporation  reports  they 
have  been  sold  for  the  following  terri- 
tories :  For  New  York  City  and  north- 
ern New  Jersey,  Seaboard  Film  Cor- 
poration, 130  West  Forty-sixth  street, 
New  York;  for  eastern  Pennsylvania 
and  southern  New  Jersey,  Masterpiece 
Film  Attractions,  1235  Vine  street, 
Philadelphia,  Pa.;  for  Delaware  Mary- 
land, District  of  Columbia  and  Virginia, 
Seaboard  Film  Corporation,  Mather 
Building,  Washington,  and  210  North 
Calvert  street,  Baltimore;  for  western 
Pennsylvania  and  West  Virginia,  Ex- 
hibitors Film  Attractions,  412  Ferry 
street,  Pittsburgh,  Pa.;  for  Illinois  and 
Indiana,  Celebrated  Players  Film  Cor- 
poration, 207  South  Wabash  avenue,  Chi- 
cago;  for  Ohio,  C.  C.  Hite  Attractions. 
532  Walnut  street,  Cincinnati,  and  701 
Advance  Building,  Cleveland;  for 
Georgia,  Alabama,  North  and  South 
Carolina  and  Tennessee,  Arthur  C. 
Bromberg  Attractions,  73  Walton  street, 
Atlanta;  for  California,  Arizona  and 
Nevada,  Peerless  Film  Exchange,  94 
Golden  Gate  avenue,  San  Francisco,  and 
802  South  Olive  street,  Los  Angeles;  for 
Colorado  and  Wyoming,  Arrow  Film 
Company,  Denver. 


and  "Nearly  Newlyweds,"  by  John 
McDermott. 

"Kids  and  Kidlets"  features  Helen 
Darling  and  Jimmie  Harrison  and  has 
to  do  with  a  little  girl  who  traded  her 
doll  for  a  colored  baby  and  then  traded 
her  baby  sister  for  the  doll.  In  "Fair, 
But  False,"  Bobby  Vernon  and  Florence 
Gilbert  play  the  leading  roles.  Bobby's 
chief  aim  being  to  prevent  his  rivals 
from  making  love  to  Florence  by  mak- 
ing them  believe,  through  various  tricks, 
that  her  hair  and  other  necessities  of 
life  were  false,  thereby  almost  losing 
her  himself.  "Watch  Your  Step — 
Mother"  is  another  featuring  Bobby 
Vernon,  this  time  with  Vera  Steadman 
in  the  opposite  role.  Vera  is  the 
daughter  of  Bobby's  new  stepmother, 
whom  he  mistakes  for  that  person,  with 
some  funny  complications  as  a  result. 

A  non-dancing  husband,  whose  lack 
of  knowledge  of  that  art  limited  his 
wife's  social  activities  and  a  determina- 
tion to  take  secret  lessons  from  his 
wife's  chum  is  the  theme  of  "Should 
Husbands  Dance."  Dorothy  Devore  and 
Jimmie  Harrison  also  are  featured  in 
"Nearly  Newlyweds,"  another  matri- 
monial tangle  with  some  very  amusing 
complications. 


Five  Sprightly  Comedies 

Are  Listed  by  Christie 

ANEW  mark  for  wholesome  enter- 
tainment is  established  in  the  re- 
cent one-reel  Christie  Comedies. 
The  fun  is  fast  and  clean,  and  the  stories 
highly  amusing*.  Three  of  the  new 
single-reelers  are  the  directorial  work 
of  William  Beaudine.  They  are  "Kids 
and  Kidlets,"  "Fair  But  False"  and 
"Watch  Your  Step— Mother."  The  list 
includes  also  a  single-reeler  by  Al 
Christie,    "Should    Husbands  Dance?" 


"Lost  City"  Serial  Sales 

Reported  by  the  Warners 

WORD  comes  from  Warner  Bros., 
who  control  the  distribution 
rights  of  Selig's  animal  serial, 
"The  Lost  City,"  that  Joe  Friedman, 
president  of  the  Celebrated  Players 
Film  Corp.,  has  secured  the  rights  for 
Illinois  and  Indiana. 

Mr.  Friedman  stated  that  he  sent  a 
print  to  Chicago,  and  has  received  word 
from  his  representative  that  after  a 
trade  showing  he  signed  up  many  first- 
run  theatres  that  have  never  before 
offered  a  serial,  and  also  that  he  has  re- 
ceived many  requests  for  bookings. 

In  addition  to  this  territory,  the  First 
National  Exhibitors  Circuit,  Inc.,  has 
seven  states  in  the  South,  while  the 
Standard  Film  Service  Co.,  of  Cleve- 
land, has  Ohio,  Michigan  and  Kentucky. 
The  Hatch   Film  Company  has  seven 


Eastern  states,  and  the  Arrow  Film 
Corporation,  of  Boston,  controls  the 
New  England  distribution  rights,  which 
make  twenty-six  states  that  have  al- 
ready been  disposed  of. 

The  Canadian  rights  were  sold  to  Mr. 
Charles  Stephenson,  of  Toronto. 

Negotiations  are  now  going  on  'or 
the  disposal  of  many  Western  staic- 
and  the  indications  are  that  the  entirt 
country  will  be  disposed  of  before  the 
picture  is  released,  which  is  claimed  to 
be  a  record  for  serials. 


Tower  Issues  a  Unique 

Press  Book  on  "Tillie" 

THE  press  and  publicity  book  which 
is  now  being  prepared  for  "Tillie's 
Punctured  Romance,"  by  Tower 
Film  Corporation,  who  will  release  this 
production  on  the  state  rights  market, 
contains  a  collection  of  live  press  mat- 
ter for  the  local  newspapers;  short 
synopses,  stories  and  catch  phrases; 
one,  two  and  three  column  ad  cuts;  re- 
productions of  the  ones,  threes,  sixes 
and  twenty-four  sheet  posters,  the 
hand-painted  30  by  40  and  40  by  60  lobby 
displays,  the  8  by  10,  11  by  14  and  22  by 
28  sepia  lobby  photographs,  and  com- 
plete plans  for  exploitation  to  suit  the 
various  sized  theatres  and  localities.  In 
addition,  the  exploitation  service  de- 
partment of  the  Tower  Film  Corpora- 
tion announce  they  will  furnish  any  spe- 
cial suggestions  and  lay  out  any  exploi- 
tation plans  to  suit  local  conditions 
upon  their  request.  Charlie  Chaplin, 
^Iarie  Dressier,  Mabel  Normand,  Ches- 
ter Conklin  and  Mack  Swain  are  all 
featured  in  this  photoplay 


More  Sales  on  Burston  Serials. 

Burston  Films  report  great  interest 
among  state  rights  buyers  in  the  latest 
King  Baggot  serial,  and  credit  the  ad- 
mirers of  this  novelty,  "The  Hawk's 
Trail."  The  last  episode  of  the  Baggot 
serial  reaches  Burston's  New  York  head- 
quarters this  week.  Among  recent  sales 
is  recorded  that  of  the  District  of  Co- 
lumbia, Maryland,  Delaware  and  Vir- 
gania  to  the  Reliance  Film  Co.,  of 
Washington,  D.  C.  The  K.  &  R.  Filnj 
Co.  of  .Atlanta,  Ga.,  have  just  bought 
Burston's  "The  Mystery  of  13"  for 
Georgia,  Florida,  Alabama  and  Ten- 
nessee. 


n,.     o      "  ^°<="''*'  I^t""''  ^"^"^  *°  ^^"^  Them  When  You  See  George  Beban'.  "One  Man  in  a  Million.'' 

The  Georges,  Sr.  and  Jr.,  are  seen  here  In  typical  heart-warmers  In  their  newest  picture,  for  Sol  Lesser  distribution. 


-   -        METRO  cAnnoim 
<JheJ^i(j  OLIVER  KOROSCO  Stage  Success 

THE  WALieOFFS 

Starring 

ALUS  ON 


^^^E  CHAyDTG  OFASOTIL- 

^ho  has  foimd  the  splendor 
of  high  societij  an  empty  name, 
is  told  in  this  dramatic  picture. 
'Beautiful  and  talented  .A^Y* 
^L1S02^  in  the  role  of  the 
young  society  ^oman,  a  pen-' 
rdless  parisite  ore  her  more 
<£}ealthy  friends,  surpasses 
her  pre^ieius  efforts  &^  tOill 
iiDin  neis)  friends  for  your 
theatre   ^ 


MAY 

ALLI 

--ill  FREDERIC  aixd 
famous  OLIVER  MOHOSCO 

adapted  bijdUmMATElS  &^U,SWUmEIi 


ME 


Pictures 

JlIRYfe  IMPEHIAL  PICTURES,  Ltd, 
Great  Britain.      Sir  William 
MUNDUS  FILM,  Paris.  Exclus 


SON 

FANW  HATTOiJ-'S 

Stage  Success  ■ — ' 

OFFS 

Directed  hu  JEEmSBT  BLACEE , 


TUO 


MAXWELL  XAHGER 
Director  General. 


Corporation 

Exclusive  Distributors  tlirougliout 
Jury,    ManagirLg  Director, 
ive  CorLtinerLtal  Distri±)utors. 


COMING 

^remendousShgX-'OjfLce  ditractwnfMtk 


THE  EIGHT  OF 

hxj  Sir  Cjilheirfy^arlcer 

OLD  LADY  31 

hifl^acheL  Cvotkers 

SHOEB  ACRES 

ELIZA  COMES  TO  STAT 

THE  CHBATEIV 

ALIAS  JIMMY  W>ENTINE 

Toy  J^a-itl  Urmstirovicf 

THE  HOPE-DEURY  LANE 

Toy  CecitJiaCec^h  S*  y{envt^  MamiUow 

THEVERYIDEA 


Siarrm^  BERT  LYTELL 
Starnn^  EMMA.DIINN 
Siarnn^  ALICE  LAKE 
Siarrlng  VIOLA  DANA 
Slmrrcn^  MAY  ALLISON 
Starring  BERT  IvY^TEL/L 

y}l{h  an  ALL'-STAR  CAST 
Slarnvt^  TAYLOR  HOLMES 


TRO 


PICTURES  CORPORATION 


February  7,  1920 


THE  MOVING  PICTURE  WORLD 


895 


Film  Rights  for  World's  Championship 
Wrestling  Match  Secured  by  Pioneer 


Chicago  House  Books  Dooley  Film. 

The  Johnny  Dooley  Comedies  will 
make  their  appearance  in  Chicago  at  the 
State  Lake  Theatre.  Through  arrange- 
ments made  with  Matthias  Radin,  presi- 
dent of  Tyrad  Pictures,  during  his  re- 
cent stop  in  that  city,  the  management 
of  this  theatre  has  contracted  for  the 
entire  series  of  twelve  subjects  to  be 
released  during  the  year  at  regular 
monthly  intervals.  Johnny  Dooley  will 
probably  make  a  personal  appearance 
at  the  premiere  of  the  first  release  of 
"Some  Mind  Reader." 


Heavy  Bookings  Reported 
on  "$1,000,000  Reward" 

ENTHUSIASTIC  reports  of  business 
done  by  the  serial  "$1,000,000  Re- 
ward," starring  Lillian  Walker,  are 
reaching  the  offices  of  Grossman  Pic- 
tures from  exchanges.  In  territories 
where  the  serial  has  opened,  reports 
indicate  that  house  records  were  broken, 
while  from  those  sections  of  the  coun- 
try where  the  serial  has  not  yet  opened, 
the  reports  are  that  very  heavy  book- 
ings are  being  obtained. 

Aywon  Film  Corporation,  controlling 
Greater  New  York,  advises  that  book- 
ings have  been  made  on  a  large  scale 
and  that  the  serial,  now  being  shown,  is 
meeting  with  great  popularity.  A  sirni- 
lar  report  comes  from  Herman  Rifkin, 
of  the  Eastern  Film  Corporation,  con- 
trolling New  England. 

In  Illinois  and  Indiana,  booked  by 
Celebrated  Players  Film  Corporation  of 
Chicago,  similar  results  were  obtained. 
The  opening  in  Canada,  booked  by  Re- 
gal Films,  Ltd.,  was  a  big  success  both 
in  Toronto  and  Montreal. 

A  large  portion  of  foreign  territory 
has  already  been  disposed  of  by  Export 
and  Import  Film  Corporation,  foreign 
distributors,  while  negotiations  are  un- 
der way  for  the  open  territory. 


Francis  McDonald  to  Star 
in  National  Film  Feature 

FRANCIS  MCDONALD,  who  stepped 
into  stardom  through  his  work  with 
Henry  Walthall  in  "The  Confes- 
sion," with  the  National  Film  Corpora- 
tion of  America,  and  who  was  one  of 
the  stars  in  the  National's  last  1919  pro- 
duction, "Hearts  and  Masks,"  will  be 
the  central  figure  in  the  first  of  the  Na- 
tional's "America  First"  series  of  photo- 
play features,  adapted  from  magazine 
stories  and  novelettes. 

McDonald  is  now  engaged  with  Wil- 
liam Seiter  in  producing  "The  Kentucky 
Colonel"  for  the  National.  He  will  be- 
gin on  the  new  series  as  soon  as  that 
production  is  concluded,  which  will  be 
about  February  20. 


Arro-w  Gets  Twelve  "Tex"  Features. 

Since  publication  of  article  appearing 
on  page  592  of  our  issue  of  January  24, 
regarding  the  Capital  Film  Company  se- 
curing rights  to  William  Steiner's  twelve 
five-reel  detective  pictures  entitled 
"Tex,  Elucidator  of  Mysteries,"  we  have 
been  advised  by  Mr.  Steiner  that  the 
negotiations  with  that  company  were 
not  successfully  concluded,  and  that  the 
world  rights  to  this  series  of  pictures 
have  been  secured  by  the  Arrow  Film 
Corporation. 


EXCLUSIVE  motion  picture  rights 
for  an  unusually  big  sporting  event 
and  one  that  is  attracting  wide- 
spread attention  have  been  secured  by 
the  Pioneer  Film  Corporation.  This  is 
the  wrestling  match  to  be  held  at  Madi- 
son Square  Garden,  Friday,  January  30, 
between  Joe  Stecher  and  Earl  Caddock 
for  the  world's  championship  belt. 

At  a  luncheon  on  Friday  the  twenty- 
third,  given  to  the  challenger.  Earl  Cad- 
dock, by  Jack  Curley,  at  the  Hotel 
Claridge,  which  was  attended  by  the 
sport  writers  of  the  big  New  York  news- 
papers and  representative  of  the  motion 
picture  trade  press,  Morris  Rose,  presi- 
dent of  Pioneer,  offered  $30,000  for  the 
picture  rights. 

Contracts  were  signed  later  in  the 
day,  and  arrangements  completed  for 
taking  the  pictures.  A  special  staff  of 
photographers  under  Jack  Cohn  will 
have  charge  of  the  work,  and  it  is  ex- 
pected that  the  pictures  will  be  ready 
for  showing  six  hours  after  the  contest. 

Pioneer  will  handle  the  pictures 
through  its  ofifices  in  New  York,  Buffalo, 


i 


Pioneer  Will  Film  'Em 

Jofr  Stecher  and  Earl  Caddock,  film  right 
to  whose  title  wrestling  bout  have 
been  secured  by  Pioneer. 

Cleveland  and  Detroit.  Other  territories 
will  be  handled  on  state  rights  and  by 
means  of  direct  bookings.  This  match 
is  receiving  a  great  deal  of  publicity, 
newspapers  in  all  parts  of  the  country 
devoting  much  space  in  their  sporting 
columns. 

Jack  Sherrill  Jumps  from 

Airplane  in  Serial  Scene 

WHAT  is  promised  to  be  an  unus- 
ually sensational  aviation  feat 
will  be  shown  in  one  of  the 
episodes  of  "The  Invisible  Ray,"  the  fif- 
teen episode  serial  produced  by  the 
Frohman  Amusement  Corporation,  in 
which  Ruth  Clifford  and  Jack  Sherrill 
are  co-starring. 

The  scenario  calls  for  the  hero,  im- 
personated by  Jack  Sherrill,  to  jump 
from  a  speeding  aeroplane  and  land  in 
the  water,  and  then  to  swim  to  a  boat 
and  rescue  the  heroine. 

The  company  went  to  Jacksonville, 
Fla.,  to  "shoot"  this  particular  scene  be- 
cause the  St.  John's  River  furnished  ex- 
cellent atmosphere.  Sherrill  climbed  in 
to  the  plane  which  was  operated  by  an 


expert  pilot  who  had  been  in  govern- 
ment service,  and  they  headed  off  to- 
ward the  St.  John  River.  As  soon  as 
the  plane  appeared  the  cameras  began- 
clicking  and  at  a  signal  the  pilot  guided 
his  machine  to  a  lower  level.  Sherrill 
climbed  out  on  the  wing  and  when  at 
a  point  about  fifty  feet  up,  and  almost 
directly  over  the  little  river  craft  he 
leaped  from  the  speeding  plane  into 
the  river.  The  whole  scene  went  off 
without  a  hitch  and  when  projected  on 
the  screen  should  give  a  real  thrill. 


Kremer  Back  in  New  York 
After  Completing  Deals 

VICTOR  KREMER,  president  of  Vic- 
tor Kremer  Film  Features,  Inc.,  re- 
turned to  New  York  this  week, 
after  a  trip  throughout  the  exchange 
centers  of  the  United  States  and  Can- 
ada, during  which  he  disposed  of  many 
territories.  The  latest  buyer  is  Herman 
Rifkin,  of  the  Eastern  Feature  Film 
Company,  Boston,  who  has  purchased 
for  New  England  "A  Burlesque  on  Car- 
men," "The  Champion,"  "The  Jitney 
Elopement,"  "Work"  and  "By  the  Sea," 
and  intends  giving  these  Chaplins  a  wide 
exploitation  campaign  before  the  re- 
lease of  the  first  picture,  which  will  be 
"Carmen."  He  will  present  the  short 
length  subjects  as  a  series. 

Mr.  Kremer  also  reports  the  sale  of 
the  five  Chaplins  for  Michigan  to  the 
Independent  Masterfilms,  Inc.,  of  De- 
troit, and  Ohio  to  Essenel  Productions, 
De  Luxe,  of  Cleveland,  for  the  four 
short  length  Chaplins. 

Mr.  Kremer  announces  he  has  acquired 
"Skinner's  Dress  Suit,"  starring  Bryant 
Washburn.  An  entirely  new  edition  of 
advertising  supplies  will  be  issued  for 
this  picture  and  the  marketing  of  same 
on  state  right  basis  will  begin  shortly. 

Mr.  Kremer  has  found  the  Chaplin 
reissues  which  he  controls  meeting  with 
extraordinary  success  in  the  various 
territories.  "A  Burlesque  on  Carmen" 
has  been  playing  to  big  audiences  in 
Chicago  at  the  Rialto  Theatre,  while 
elaborate  preparations  are  bemg  made 
in  Detroit  to  present  "Carmen"  at  one 
of  the  leading  theatres  in  conjunction 
with  a  chorus  of  dancing  girls  and  sev- 
eral specialties.  Mr.  Kremer  will  leave 
for  another  trip  to  the  various  ex- 
changes within  the  next  two  weeks. 


Pennsylvania  Likes  "Lord  Helpus." 

The  Standard  Film  Exchange  of  Pitts- 
burg-h,  Pa.,  who  control  the  rights  in 
that  territory  to  "Lord  Helpus,"  the 
one-reel  Charlie  Chaplin  special  being 
released  now  on  the  state  rights  market 
by  Tower  Film  Corporation,  and  for- 
merly entitled  "Cruel,  Cruel  Love,"  re- 
port that  this  special  single  reeler  is 
proving  a  success  in  that  territory. 


Song  for  "The  Sacred  Flame." 

In  addition  to  the  other  exhibitors' 
aids  prepared  to  help  in  the  exploita- 
tion of  "The  Sacred  Flame,"  starring 
Emily  Stevens,  the  Schomer-Ross  Pro- 
ductions, Inc.,  announce  a  song  of  the 
same  title  has  been  written  by  Will  R. 
Haskins,  and  is  being  published  by  a 
prominent  New  York  music  house. 


896 


THE   MOVING   PICTURE  WORLD 


February  7,  1920 


E.  S,  Manheimer  Reports  Many  Sales 

On  First  Schomer-Ross  Production 


IF  the  state  right  territories  continue 
to  sell  in  the  coming  weeks  as  they 
have  been  selling  on  'The  Sacred 
Flame,'  starring  Emily  Stevens,  in  the 
weeks  just  past,  we  won't  have  much  to 
offer  in  the  way  of  U.  S.  or  Canadian 
rights.  So  far  we  have  disposed  of 
northern  New  Jersey  and  the  state  of 
New  York,  also  southern  New  Jersey, 
eastern  Pennsylvania,  Virginia,  District 
of  Columbia,  with  a  great  many  western 
territories  now  being  bid  for.  Since  we 
started  display  advertising  in  trade  pa- 
pers we  have  been  the  recipient  of  let- 
ters from  every  nook  and  corner  of  the 
country,"  says  E.  S.  Manheimer. 

"I  don't  know  of  any  other  line  of 
business  that  is  so  thoroughly  covered 
by  its  trade  papers  as  the  film  industry 
and  I  am  positive  that  no  business  men 
follow  their  trade  publications  with  such 
zeal  as  do  trade  paper  men,  and  I  feel 
that  it  is  my  privilege  to  compliment 
the  film  trade  publications  for  their  cir- 
culation and  power  in  the  industry.  We 
have  recently  secured  letters  of  inquiry 
from  foreign  parts  on  'The  Sacred 
Flame,'  proving  that  our  publications  are 
not  entirely  confined  to  the  States  and 
Canada." 

In  speaking  of  the  production  values 
of  "The  Sacred  Flame,"  Abraham  S. 
Schomer,  author  and  director,  says : 
"We  produced  'The  Sacred  Flame'  on  a 
scale  that  matches  up  with  any  of  the 
best  productions  of  the  year,  while  the 
main  theme  is  of  a  character  that  en- 
ables exhibitors  to  play  this  production 
for  a  run  instead  of  one  or  two  days. 
The  public  is  demanding  better  plays, 
better  stars,  better  stories,  stories  that 
grip  the  heart  and  that  hold  more  than 
a  passing  fancy  in  the  way  of  enter- 
tainment. People  love  to  be  made  to 
think  while  they  are  being  entertained. 
That  I  claim,"  says  Mr.  Schomer,  "is  one 
of  the  biggest  points  in  the  success  of 
The  Sacred  Flame.'  We  have  provided 
one  of  the  finest  human  interest  vehicles 
brought  to  the  screen  for  years,  with 
every  foot  fraught  with  meaning  and 
pleasure  to  those  who  behold  this  pic- 
ture." 


Castinelli  Film  Is  "The  Hidden  Light." 

The  title  of  the  new  Schomer-Ross 
feature  in  which  Dolores  Cassinelli  will 
he  starred  is  "The  Hidden  Light."  How- 
ever, no  information  has  been  furnished 
by  Mr.  Schomer,  the  producer  and  au- 
thor, as  to  its  theme.  It  is  said  to  be  a 
story  which  will  require  elaborate  sets, 
big  scenes  and  beautiful  locations,  as 
well  as  gorgeous  costumes,  and  will  be 
a  spectacular  production,  filled  with 
thrills  and  exciting  situations.  Ben  "Tag- 
gart,  formerly  with  the  stage  produc- 
tion "Forbidden,"  is  the  leading  man. 

Violet  Clark  Writing 

Continuity  for  Jans 

VIOLET  TAGGART  CLARK  has  be- 
gun  work   on   the   continuity  for 
"Nothing  a  Year,"  by  Charles  Bel- 
mont Davis,  which  will  be  used  to  star 
Olive  Tell  in  her  second  production  for 
the  Jans  Pictures,  Inc. 

Miss  Clark  has  many  successful  adap- 
tations to  her  credit,  including  the  con- 


tinuity for  "Love  Without  Question," 
Miss  Tell's  first  picture. 

Inasmuch  as  the  story,  "Nothing  a 
Year"  carries  a  leading  character  that 
is  distinctly  different,  and  owing  to  the 
individual  character  of  the  story,  it  was 
felt  expedient  to  allow  Miss  Clark  full 
sway  in  the  preparation  of  the  scenario. 
It  is  said  that  she  has  supplied  real  hu- 
mor, pathos  and  general  appeal  in  the 
story  of  "Love  Without  Question"  that 
will  make  it  stand  out  among  film  at- 
tractions. 


Grossman  Finishes  Second 
Marguerite  Marsh  Feature 

HARRY  GROSSMAN  announces 
that  the  feature  "Face  to  Face" 
has  just  been  completed  at  the 
studio  of  Grossman  Pictures,  Inc.,  at 
Ithaca.  This  is  the  second  of  a  series 
of  eight  pictures  being  made  by  the 
company  with  Marguerite  Marsh  as  the 
star.  Coit  Albertson  is  seen  as  the 
leading  man  in  support  of  Miss  Marsh. 

The  first  picture  of  the  series,  "Wits 
vs.  Wits,"  was  sold  to  Hallmark  Pic- 
tures, and  by  them  sold  to  the  British 
.American  Pictures  Finance  Corporation 
for  American  and  Canadian  rights. 

The  entire  series  of  eight  pictures 
will  be  devoted  to  detective  stories  that 
are  said  to  be  out  of  the  ordinary  in 
theme  and  action.  Each  picture  will  be 
made  under  the  personal  supervision  of 
Mr.  Grossman. 


Big  Exploitation  Planned 
for  Hall  Room  Boys  Films 

JACK  AND  HARRY  COHN  announce 
their  intention  of  inaugurating  ex- 
tensive advertising  and  publicity 
campaigns  throughout  the  United  States 
in  regional  and  national  motion  picture 
trade  papers  for  the  further  exploita- 
tion of  the  1920  series  of  Hall  Room 
Boys  Comedies.  There  have  been  ten 
releases,  which   have   met   with  great 


success.  The  publicity  campaigns  will 
be  operated  in  conjunction  with  the 
famous  cartoon,  "The  Hall  Room  Boys," 
by  H.  A.  MacGill,  in  the  newspapers. 

"Many  persons  have  the  idea  that 
these  comedies  are  animated  cartoons," 
said  Mr.  Cohn.  "They  are  not  that  in 
any  sense.  They  bring  to  life  the  wholly 
mirthful  and  embarrassing  predicaments 
that  Percy  and  Ferdie  Hall  Room  get 
through  their  mania  for  posing  as  mil- 
lionaires, sportsmen,  and  everything 
else  that  lies  beyond  the  powers  of 
ribbon  clerks  to  be.  The  roles  of  Percy 
and  Ferdie  are  portrayed  by  two  of  the 
cleverest  screen  and  stage  entertainers 
it  was  possible  to  obtain." 


Clever  Footage  in  "Alma"  Film. 

"Alma,  Where  Do  You  Live?"  has 
among  its  novelties  a  clever  method  of 
showing  the  recent  war.  The  date  of 
our  entrance  into  the  conflict  is  flashed 
on  the  screen,  followed  by  snappy  foot- 
age of  bursting  bombs  and  livid  fight- 
action.  Then  with  1919  thrown  on  the 
sheet,  an  Angel  of  Peace  in  the  person 
of  Anna  Le  Boos,  who  liberates  two 
white  doves,  is  shown,  and  the  story's 
action  goes  on.  The  "Alma"  attraction 
IS  said  to  have  shown  a  remarkable  re- 
sponse in  the  way  of  territorial  offers 
since  its  recent  campaign  of  advertis- 
ing was  invogued. 


Many  Big  Animal  Scenes 

in  "Return  of  Tarzan" 

NUMA  PICTURES  CORPORATION, 
who  are  completing  "The  Return 
of  Tarzan,"  have  kept  in  mind  the 
jungle    atmosphere    of    the  "Tarzan" 
stories. 

The  cast,  headed  by  Gene  Pollar  and 
Karia  Schramm,  is  augmented  by  such 
animal  actors  as  the  L.-K.  lions,  includ- 
ing three  cubs  who  make  their  screen 
debut,  the  famous  monkey  Joe  Martin, 
the  big  elephant  Charley,  fifty  white 
horses,  two  camels,  several  apes  and 
gorillas,  and  five  determined  old  mules. 

Joe  Martin  is  seen  in  many  dramatic 
and  humorous  scenes  with  Tarzan,  while 
Charley  not  only  has  big  footage  in  the 
story,  but  has  played  an  important  role 
in  the  producing  of  the  feature. 

"The  Return  of  Tarzan"  has  a  great 
variety  of  locales.  The  early  portions 
transpire  aboard  an  ocean  liner.  Next 
come  Parisian  adventures.  Then  the 
Algerian  desert  and  last  the  return  to 
the  jungle. 


'Ere't  the  'Awk. 

Kiner  Baggot  in  one  of  many  roles  in  his 
Burston  serial,  "The  Hawlc's  Trail." 


Ivy  Ward  Injects  Realism. 

Little  Ivy  Ward,  one  of  the  screen 
stars  engaged  especially  for  an  episode 
m  Reeve  and  Grey's  Supreme  serial, 
"The  Mystery  Mind,"  recently  proved 
J.  Robert  Pauline's  claim  that  sugges- 
tion is  a  powerful  influence  when  deal- 
ing with  a  child. 

Ivy  plays  an  emotional  role  in  the 
prologue,  and,  under  the  direction  of 
Fred  W.  Sittenbaum,  the  child  became 
convinced  that  the  scene  was  real  and 
sobbed  herself  into  a  state  bordering 
on  hysteria. 

Mr.  Sittenbaum,  who  had  tried  Paul- 
ine's methods  to  convince  his  cast  what 
they  "can  do"  had  not  acquired  suffi- 
cient knowledge  of  hypnotic  suggestion 
to  soothe  the  child,  so  Pauline  had  to 
step  in.  His  quiet  manner  and  softly 
murmured  suggestions  quickly  diverted 
Ivy's  mind  into  its  normally  happy 
mood. 


February  7,  1920 


THE   MOVING   PICTURE  WORLD 


897 


Chicagoans  Believe  Goldwyn  Now 

Has  Interest  in  the  Ascher  Circuit 

A 


PERSISTENT  rumor  has  been  go- 
ing the  rounds  in  Chicago  film 
circles  for  the  past  two  weeks  that 
Goldwyn  Pictures  Corporation  has  ac- 
quired one-half  interest  in  all  the  As- 
cher Brothers  theatres,  including,  in  ad- 
dition to  the  Chicago  circuit,  all  the 
large  modern  picture  theatres  now  be- 
ing constructed  by  the  Ascher  Brothers 
in  several  large  cities,  in  the  central 
Middle  West.  The  persistence  of  the 
rumor  has  been  so  marked  that  the  ma- 
jority of  Chicagoans  in  the  trade  now 
believe  that  the  deal  has  been  made, 
although  nothing  definite  has  been  is- 
sued by  either  party  believed  to  be  con- 
cerned in  the  transaction. 

If  made  the  deal  will  include  the 
Roosevelt,  a  great,  modern  picture  thea- 
tre seating  2,500  persons,  and  costing 
$1,850,000,  which  will  be  built  by  Ascher 
Brothers  on  the  west  side  of  north 
State  street,  between  Washington  and 
Randolph  streets,  opposite  the  palatial 
store  of  Marshall  Field  &  Co.,  and  one 
of  the  most  prominent  locations  within 
the  "Loop"  district. 

Work  in  demolishing  the  building  now 
occupying  the  site  of  the  Roosevelt  will 
begin  May  1,  this  year,  and  the  new 
structure  will  be  devoted  wholly  to  the 
theatre  which,  without  doubt,  will  rank 
high  among  the  great  picture  theatres  of 
America  for  chaste  architectural  beauty, 
as  the  accompanying  illustration  will 
show. 

Five  Million*  in  New  Houses. 

But  the  Roosevelt  is  only  one  of  the 
great  enterprises  in  modern  picture 
theatre  building  in  which  the  Ascher 
Brothers  are  at  present  engaged.  They 
have  now  well  under  way  the  following 
theatres,  which,  as  will  be  noted,  are  not 
all  confined  to  Chicago  territory: 

The  Minneapolis  Theatre,  in  Minneap- 
olis, which  will  have  the  largest  seating 
capacity  of  any  house  in  the  Northwest, 
costing  $500,000;  the  Cincinnati  Theatre, 
Cincinnati,  seating  3,500  and  costing  $1,- 
000,000;  the  West  Englewood,  at  Sixty- 
third  street  and  Marshfield  avenue,  seat- 
ing 3,500,  and  costing  $450,000;  the  Com- 
mercial Theatre,  South  Chicago,  seating 
3,000  and  costing  $350,000;  the  Forest 
Park  Theatre,  in  Forest  Park,  a  Chi- 
cago suburb,  seating  3,000  and  costing 
$300,000,  and  the  Peoria  Theatre,  in 
Peoria,  III.,  seating  2,500  and  costing 
$300,000. 

Eighteen  Theatre  Now  Running. 

Including  the  new  theatre  to  be  built 
on  State  street,  the  outlay  on  these 
modern  houses  will  represent  an  invest- 
ment of  $4,750,000.  Then  there  is  to  be 
considered  the  eighteen  fine  theatres 
on  their  present  circuit  in  Chicago,  which 


are  all  running  to  capacity  and  which 
will  carry  the  total  outlay  to  a  figure 
somewhere  between  seven  and  eight 
million  dollars. 

The  Ascher  Brothers,  however,  are  not 
interested  only  in  the  construction  of 
great  picture  theatres.  As  exhibitors 
they  have  studied  carefully  the  condi- 
tions existing  in  the  producing  and  dis- 
tril)uting  departments  of  the  moving  pic- 
ture business,  and  they  have  noted  the 
great  stride  forward  made  in  the  qual- 
ity of  the  moving  pictures  of  today.  As 
good  business  men  they  have  learned 
that,  with  the  greatly  increased  cost  of 


making  better  pictures,  the  producers 
must  charge  higher  rentals  for  their 
product  and  that  the  exhibitor,  in  order 
to  meet  the  increased  rentals  and  the  in- 
creased salaries  of  employes,  must  ask 
his  patrons  to  bear  their  share  of  the 
burden. 

Business  Holds  Up  Under  Higher  Prices. 

September  1,  last  year,  the  Aschers 
increased  the  admission  to  all  their  Chi- 
cago houses  from  22  cents  to  25  cents. 
The  former  price  included  the  two  cents 
war  tax  and  the  latter  includes  the  three 
cents  war  tax,  so  that  the  advance  means 
only  two  cents  for  the  box  office  on  each 
ticket  sold. 

In  conversation  with  General  Mana- 
ger L.  P.  Newhafer,  of  Ascher  Brothers, 
some  time  ago,  the  writer  learned  that 
the  increase  in  admissions  had  not  dim- 


Ascher  Brothers'  Roosevelt  Theatre,  to  Be  Erected  on  State  Street,  Chicago- 
Capacity,  2,500;  cost,  $1,850,000;  in  one  of  the  most  prominent  locations  in 

the  Loop  district. 


898 


THE   MOVING   PICTURE  WORLD 


February  7,  1920 


inished  business  in  any  of  their  eighteen 
houses.  On  the  contrary,  business  had 
been  increasing.  He  also  referred  to  the 
fact  that  patrons  had  often  expressed 
their  astonishment,  long  before  the  raise 
took  efifect,  that  such  excellent  programs 
could  be  given  for  so  little.  He  also 
stated  that  exhibitors  fully  realize  that 
it  is  necessary  to  increase  the  prices  of 
admission,  in  order  to  maintain  the  high 
standard  of  production  demanded,  and 
assured  me  that  the  presentations  at  all 
the  Ascher  houses  had  been  raised  to  a 
higher  plane.  A  strict  rehearsal  of  ap- 
propriate accompanying  music  is  given 
in  advance  at  each  house,  for  every 
change  of  program,  and  strict  attention 
is  paid  to  providing  the  necessary  stage 
atmosphere  for  each  picture. 


Capital's  New  Executive 

Plans  Increased  Output 

THE  new  year  ushered  in  stirring 
times  for  the  Capital  Film  Com- 
pany, Inc.,  as  it  has  been  steadily 
forging  ahead  until  it  has  now  reached 
a  secure  place  as  a  successful  produc- 
ing and  distributing  organization. 

In  keeping  with  the  rapid  growth  of 
its  business  development  there  has  been 
a  new  and  important  alignment  of  the 
executive  heads  of  the  corporation.  At 
a  recent  meeting  of  the  board  of  direc- 
tors B.  Herbert  Milligan,  of  Chicago,  was 
elected  treasurer  and  executive  head  of 
the  company  and  also  a  member  of  the 
board. 

Mr.  Milligan  is  a  successful  business 
man  and  president  of  a  well  known 
financial  concern  of  Chicago.  He  has 
had  previous  acquaintance  with  the  mov- 
ing picture  business,  having  taken  over, 
in  partnership  with  his  brother,  the  well 
known  Kalem  studios.  He  brings  to  the 
Capital  Film  Company  high  efficiency 
as  an  organizer  and  the  prestige  and 
wisdom  of  an  able  business  man. 

Forei^  Business  Growing. 

Mr.  Milligan  will  apply  his  successful 
commercial  principles  to  the  rapidly  ex- 
panding business  of  the  Capital,  not  only 
in  the  financial  end  but  also  in  extend- 
ing its  chain  of  exchanges  in  the  United 
States  and  Canada.  The  demand  for 
Capital's  special  features  has  become  so 
insistent  that  Mr.  Milligan  intends  in- 
creasing the  producing  force  from  four 
to  six  companies. 

Mr.  Milligan  is  giving  special  atten- 
tion just  now  to  the  maintenance  and 
extension  of  Capital's  European  busi- 
ness, which  has  grown  so  rapidly,  in 
the  United  Kingdom  especially,  that  im- 
mediate steps  will  be  taken  to  meet  the 
demand. 

Lilt«  all  successful  business  men,  Mr. 
Milligan  is  an  ardent  believer  in  ad- 
Tertising  of  the  right  kind.  He  an- 
nounces that  he  will  support  Capital's 
■exchanges  and  selling  agents  with  a 
strong,  comprehensive  publicity  cam- 
paign, during  which  the  merits  of  Cap- 
ital's super-special  features  especially 
will  be  brought  forward. 


Sladdin  to  Publicize  Goldwyn. 

S.  G.  Sladdin,  who  is  well  known  in  the 
advertising  and  publicity  film  world,  re- 
cently arrived  in  Chicago  in  the  public- 
ity interests  of  Goldwyn.  He  will  have 
his  office  at  the  Chicago  headquarters, 
with  Manager  I.  Van  Ronkel. 

Mr.  Sladdin  was  in  Boston  for  the  past 
four  months,  organizing  the  advertising, 


publicity  and  exploitation  departments 
for  Goldwyn,  in  all  of  the  New  England 
States.  He  expects  to  remain  in  Chi- 
cago for  some  time. 


Pat  Dowling  on  Tour  of 

Christie  Comedy  Centers 

PAT  DOWLING,  who  has  charge  of 
publicity  for  Christie  comedies, 
made  a  pleasant  call  at  the  Chicago 
office  Monday,  January  19.  He  was  on 
his  way  from  Los  Angeles  to  New  York, 
making  a  tour  of  all  Christie  exchanges, 
including  Denver,  Omaha,  Chicago, 
Cleveland,  Detroit,  Pittsburgh,  Philadel- 
phia, Boston  and  New  York. 

From  this  point  he  went  on  to  Can- 
ton, Ohio,  where  his  wife  and  relatives 
live.  He  spent  a  few  days  there  and 
stopped  over  at  Cleveland  on  his  way  to 
the  metropolis.  All  the  cities  mentioned 
will  be  visited  by  him  before  he  returns 
to  Los  Angeles. 

Mr.  Dowling  stated  that  Christie  two- 
reel  comedies  are  in  great  demand  just 
now.  His  company  makes  one  two-reel 
comedy  a  month  and  a  one-reel  comedy 
every  week.  Work  is  now  being  started 
on  the  first  of  a  two-reel  series,  entitled 
"Bringing  Up  Father,"  which  is  being 
made  for  the  International  Film  Com- 
pany and  to  be  released  by  Pathe  as 
Pathe  comedies.  This  series,  twelve  in 
number,  will  be  made  at  the  rate  of  one 
a  month,  and  the  first  release  will  be 
made  Monday,  March  1. 

Christies  Strong  in  Chicago. 

Mr.  Dowling  informed  me  that  Chris- 
tie comedies  are  going  better  in  Chi- 
cago territory  than  in  any  other  dis- 
trict in  the  country,  although  the  de- 
mand for  them  is  general.  Four  first 
run  houses  here  played  Christie  comedies 
during  the  week  of  January  19;  namely, 
the  Randolph,  Rose,  Playhouse  and  Or- 
pheum.  J.  L.  Friedman,  president  of 
Celebrated  Players,  has  all  the  rights  to 
these  comedies  in  ten  Middle  Western 
States. 

First  National  handles  the  Christie 
comedies  in  New  York  City  and  state. 

Mr.  Dowling  will  return  to  Los  An- 
geles about  February  15. 

Operators  in  Moir  Houses 
Are  Called  Out  on  Strike 

THE  Rose  and  Alcazar  theatres,  on 
West  Madison  street,  and  the  Bos- 
ton Theatre,  on  Clark  street,  were 
closed  at  6  o'clock  Tuesday  evening, 
January  20,  when  Thomas  E.  Maloy, 
business  agent  of  Local  110,  I.  A.  T.  S.  E., 
M.  P.  O.,  called  out  the  operators.  This 
action  followed  the  refusal  of  William 
Hewins,  secretary  of  Harry  C.  Moir, 
owner  of  the  three  houses,  to  increase 
the  wages  of  the  moving  picture  opera- 
tor in  the  Terrace  garden  of  the  Mor- 
rison hotel,  also  owned  by  Mr.  Moir. 

Business  Agent  Maloy,  in  stating  his 
side  of  the  case,  says  Mr.  Moir's  secre- 
tary told  him  that  they  could  do  with- 
out moving  pictures  in  the  Terrace  gar- 
den and  that  he  could  take  the  operator 
out.  He  replied  that  Mr.  Moir  would 
have  to  do  without  the  operators  in  his 
three  theatres  also.  The  operators, 
therefore,  were  called  out  at  the  hour 
mentioned  and  the  patrons  of  the  thea- 
tres received  their  money  back  at  the 
box  offices. 

Mr.  Moir  states  that  he  had  decided  to 
dispense  with  moving  pictures  in  the 
Terrace  garden,  but  that  Maloy  told  him 


he  must  hire  two  operators  instead  of 
one,  at  a  cost  of  $60  a  week  each.  Mr. 
Moir  then  said  he  would  keep  the  three 
theatres  closed  rather  than  submit. 

Business  Agent  Maloy,  however,  an- 
nounces that  Mr.  Moir,  on  Wednesday 
night,  agreed  to  employ  two  operators 
at  the  Terrace  garden,  six  hours  daily, 
and  pay  each  of  them  $50  a  week. 


"In  Old  Kentucky"  Given 
Fine  Chicago  Exploitation 

IN  OLD  KENTUCKY,"  which  made 
record  breaking  runs  of  two  weeks 
at  the  Playhouse  and  the  Randolph, 
this  city,  has  had  able  exploitation  work 
done  by  Leon  Victor,  exploitation  rep- 
resentative for  Louis  B.  Slayer;  Walter 
L.  Hill,  in  charge  of  publicity  and  ex- 
ploitation for  Chicago's  First  National 
exchange,  and  Ralph  Kettering,  publicity 
manager  for  the  Jones,  Linick  & 
Schaefer  enterprises. 

Excellent  publicity  in  the  daily  papers, 
attractive  window  displays  in  State 
Street  music  houses — where  the  entire 
stock  on  hand  of  Anita  Stewart's  song, 
"In  Old  Kentucky,"  has  been  sold  out; 
the  striking  and  attractive  front  of  the 
Randolph,  etc.,  have  served  to  catch 
the  eyes  of  many  thousands. 

At  the  first  night's  showing  in  the 
Playhouse  numerous  members  of  the 
Chicago  Southern  Club  were  present 
on  invitation,  as  were  also  many  promi- 
nent persons  in  civic  and  club  circles, 
and  the  house  has  been  taxed  daily  to 
accommodate  patrons.  The  Randolph, 
with  its  larger  seating  capacity,  has  also 
shown  to  fine  business. 


"Do  the  Dead  Talk?"  Has 

Week's  Run  at  Ziegfeld 

A UNIQUE  six-reel  feature  pro- 
duced by  the  Ebony  Film  Corpora- 
of  Chicago,  "Do  the  Dead  Talk?" 
was  shown  at  the  Ziegfeld  during  the 
week  beginning  Sunday,  January  18,  and 
created  considerable  interest.  The  Merit 
Film  Exchange,  owned  by  D.  Padorr,  is 
handling  the  picture  in  Chicago  and 
tributary  territory.  Mr.  Padorr  reports 
quite  an  interest  in  the  picture  by  sev- 
eral important  Chicago  exhibitors  and 
that  indications  point  to  good  business 
here. 

It  is  the  purpose  of  the  Ebony  Film 
Corporation  to  handle  this  picture  on 
the  stale  rights  basis;  but  up  to  the 
present  time  no  eflFort  has  been  made  to 
close  any  territory  except  that  of  Chi- 
cago and  the  subsidiary  field. 

The  picture  will  be  shown  in  New  York 
within  the  coming  two  weeks. 


Alice   Howell   Comedies  Sell  Well. 

The  Cropper  Distributing  Corporation, 
which  controls  the  world  rights  to  Alice 
Howell  pictures,  produced  by  the  Em- 
erald Motion  Picture  Company,  of  Chi- 
cago, reports  that  the  rights  for  "Dis- 
tilled Love"  and  "His  Wooden  Legacy," 
the  first  two  of  the  twenty-six  two-reel 
comedies  contracted  for,  are  selling 
rapidly. 

D.  J.  Ghatkin,  secretary  of  the  Con- 
solidated Film  Corporation  of  San  Fran- 
cisco and  Los  Angeles,  has  just  closed 
a  contract  for  the  entire  twe«ty-six 
pictures.  He  wrote  a  letter  to  Mr.  Crop- 
per congratulating  him  on  the  high 
standard  of  the  first  Alice  Howell  re- 
lease, both  in  story  and  production. 


February  7,  1920 


THE   MOVING   PICTURE  WORLD 


899 


Covering  ''The  Coasf  News  Field 

By  A,  H.  Giebler 


Callahan  Productions,  Inc.,  Ready  to 

Start  Filming  Bessie  Love  Pictures 


THE  Andrew  J.  Callahan  Productions, 
Inc.,  the  organization  recently- 
formed  to  make  pictures  with  Bes- 
sie Love  as  a  star,  will  begin  work 
on  its  first  production  early  in  Febru- 
ary. The  Callahan  company  is  formed 
of  a  group  of  Chicago  capitalists,  headed 
by  James  E.  Callahan,  prominent  law- 
book publisher  and  father  of  Andrew 
J.  Callahan,  after  whom  the  corporation 
is  named.  . 

The  first  film  to  be  made  with  Miss 
Love  as  star  will  be  the  screen  adapta- 
tion of  "The  Midlanders,"  a  novel  writ- 
ten by  Charles  Tinney  Jackson.  The 
book  is  said  to  have  been  selected  for 
the  initial  release  because  of  the  ap- 
peal of  the  chief  character,  and  for  the 
fact  that  it  tells  a  story  happily  suited 
for  delineation  by  Miss  Love. 

Company  Strong  Financially. 

Andrew  J.  Callahan,  who  will  be  in  ac- 
tive management  of  the  production,  says 
that  his  company  is  well  financed  and 
able  to  procure  the  best  facilities  of 
every  kind  in  the  way  of  studio  sur- 
roundings, directors,  casts  and  stories; 
that  each  production  will  be  elaborated 
and  finished  to  the  last  detail,  and  that 
no  time  or  money  will  be  spared  to 
make  the  Bessie  Love  pictures  big  and 
compelling  in  every  way. 

Joseph  De  Grasse  and  Ida  May  Park 
have  been  engaged  as  directors — not  as 
chief  and  assistant — but  as  co-directors 
who  will  co-operate  on  every  point  in 
each  production.  Mr.  Callahan  says 
that  the  reason  for  having  both  a  man 
and  woman  director  is  to  instill  a  fem- 
inine as  well  as  masculine  viewpoint  and 
atmosphere  in  the  work,  and  that  he 
thinks  this  plan  will  effect  more  pleas- 
ing and  compelling  results.  A  separate 
cast  will  be  selected  for  each  picture, 
and  no  set  time  for  the  completion  of  a 
picture  will  be  made.  Release  arrange- 
ments are  not  yet  ready  to  be 
announced. 


Sol  Le**er  Appoints  Manager. 

E.  A.  Benjamin  has  been  appointed 
general  manager  for  the  Los  Angeles 
office  of  the  All  Star  Feature  Distribu- 
tors, by  Sol  Lesser,  head  of  that  or- 
ganization. In  addition  to  his  duties  as 
manager  of  the  Sol  Lesser  enterprises 
in  Los  Angeles,  Mr.  Benjamin  will  as- 
sume control  of  the  feature  buying  end 
of  the  business,  and  will  purchase  pro- 
ductions of  merit  for  the  system  of  ex- 
changes that  Mr.  Lesser  is  planning  to 
establish  throughout  the  country. 


Stromberg  Meets  Press  Bunch. 

Thomas  H.  Ince  introduced  Hunt 
Stromberg,  the  new  publicity  director 
for  the  Ince  corporation,  to  the  repre- 
sentatives of  the  local  press  and  the 


trade  paper  correspondents  on  the  coast 
at  a  barbecue  and  cider  party  on  Janu- 
ary 21.  The  affair  was  staged  at  the 
Cider  Mill,  a  unique  restaurant  and  road 
house  near  the  studio.  Real  barbecued 
beef  formed  the  piece  de  resistance  of 
an  excellent  meal,  and  cider,  both  hard 
and  soft,  was  served  for  the  liquid  part 
of  the  refreshments. 


Sells  Interest  in  Pasadena  Theatre. 

W.  H.  Clune,  who  for  the  past  ten 
years  has  had  the  active  management 
of  Clune's  Pasadena  Theatre,  has  sold 
his  interest  in  the  house  to  Henry  C. 
Jensen,  of  Glendale  and  Los  Angeles. 

Jensen  recently  took  a  long  time  lease 
on  the  new  theatre  that  is  being  erected 
on  North  Raymond  avenue,  Pasadena,  in 
which  he  intends  to  present  both  road 
shows  and  spectacular  films.  Clune's 
Theatre,  however,  will  be  an  exclusive 
motion  picture  house,  and  after  the 
change  of  management  on  February  1, 
it  will  undergo  extensive  alterations  and 
improvements. 


New  Company  to  Produce  Comedies. 

A  new  film  company  has  been  formed 
in  Los  Angeles  with  the  intention  of 
producing  comedies  with  Allen  Williams 
as  the  star,  under  the  title  of  Klean-Kut 
Komedies.  The  company  will  be  known 
as  the  Smiles  Comedy  Company,  and 
with  the  acquirement  of  a  director,  the 
organization  will  be  complete.  Williams 
was  featured  as  "Kewpie"  in  a  number 


A  "Fur-River?"    You  Bet  Not. 

All  we  can  say  is  this  is  John  Bowers 
in  Pauline  Frederick's  Goldwyn, 
"Roads  of  Destiny." 


of  two-reel  comedies  that  were  pro- 
duced at  the  Horsley  studios  about  a 
year  ago. 


Boylan  Joins  British  Firm. 

Malcolm  S.  Boylan,  a  member  of  the 
Universal  publicity  staff,  has  resigned 
from  that  position  to  accept  the  post  of 
exploitation  director  for  G.  B.  Samuel- 
son,  Ltd.,  an  English  firm  now  produc- 
ing at  Universal  City.  Boylan's  duties 
will  take  him  to  London  and  New  York. 


National  to   Increase  Output. 

By  the  middle  of  February  seven 
producing  units  will  be  at  work  on  film 
productions  at  the  National  Studios  in 
Hollywood,  according  to  an  announce- 
ment made  by  Capt.  Harry  Rubey,  presi- 
dent of  National.  Three  of  the  units 
will  produce  comedies,  one  features,  one 
serials,  one  short  dramatic  subjects,  and 
the  other,  with  Polly  Moran  as  star,  will 
make  slapstick  comedy. 


Take  Over  Horsley  Studio. 

Warner  Brothers,  producers  of  the 
Helen  Holmes  serials  and  the  Al  St. 
John  comedies,  have  taken  over  the 
David  Horsley  studio  on  Main  and 
Washington,  where  they  will  move  their 
producing  forces  to  make  future  pic- 
tures. The  Burston  studio,  former  home 
of  Warner  Productions,  proved  to  be 
inadequate  in  the  matter  of  space.  Helen 
Holmes  has  begun  on  her  second  serial 
for  Warner  Brothers,  under  the  direc- 
tion of  Gilbert  P.  Hamilton;  and  Al  St. 
John  is  making  preparations  to  begin 
shooting  on  his  fifth  comedy  for  the 
Paramount  program. 


Art  Directors  Elects. 

Alfred  Alley,  of  Metro,  is  the  new 
president  of  the  Motion  Picture  Art  Di- 
rectors Association  ;  R.  E.  Sibley,  vice- 
president ;  Erdras  C.  Hartley,  secretary; 
and  Sidney  Ullman,  treasurer. 


Schwab  in   Los  Angeles. 

D.  M.  Schwab,  who  represents  the 
financial  interests  in  the  David  Butler 
Film  Company,  arrived  in  town  last 
week,  and  will  launch  the  new  company 
on  its  first  production,  which  will  be 
begun  about  February  15. 


McGafiFey  with  Mary  Pickford. 

Kenneth  McGaffey  has  resigned  from 
the  Famous  Players-Lasky  editorial  de- 
partment and  has  become  publicity  di- 
rector for  the  Mary  Pickford  company, 
to  replace  Mark  Larkin,  who  has  gone 
over  to  Mayflower. 


A  Grauman  Theatre  for  Hollywood. 

Sid  Grauman,  now  operating  two  mo- 
tion picture  houses  on  Broadway,  and 
one  soon  to  be  constructed  at  Sixth  and 
Hill  streets,  is  planning  to  erect  still  an- 


900 


THE    MOVING    PICTURE  WORLD 


February  7,  1920 


other  amusement  house,  this  time  in 
Hollywood.  Mr.  Grauman  has  almost 
completed  negotiations  for  a  site  on 
Hollywood  Boulevard,  upon  which  he 
intends  to  build  a  theatre  on  the  Mission 
style  of  architecture  to  cost  approxi- 
mately $250,000. 


Studio  Shots 


BRYANT  WASHBURN  will  begin  work 
on  "The  Sins  of  St.  Anthony,"  under 
the   direction  of  James  Cruze,  after 
completing  "Mrs.  Temple's  Telegram,"  for 
Paramount. 

Carlyle  Robinson,  publicity  chief  of  the 
Douglas  Fairbanks  studio,  and  Marie  New- 
ell, formerly  of  the  Winter  Garden  Show 
in  New  York,  were  married  recently  in 
Los  Angeles. 

Beatrice  La  Plante.  who  supported  Ses- 
sue  Hayakawa  in  "The  Beggar  Prince," 
wil  be  starred  in  a  series  of  eccentric 
comedies  on  the  Pathe  program. 

Antonio  Moreno,  Vitagraph  star,  was  a 
guest  of  the  management  of  the  Spanish 
Theatre  of  Los  Angeles  one  evening  last 
week. 

Marjorie  Daw,  leading  woman  in  Mar- 
shall Neilan's  current  production,  has 
purchased  a  home  on  Vista  avenue  in 
Hollywood. 

Mitchell  Lewis  returned  from  New  York 
last  week,  bringing  his  mother  with  him 
to  spend  the  remainder  of  the  winter  in 
California. 

Charlie  Murray,  whose  contract  with 
Mack  Sennett  expires  within  a  few  weeks, 
is  considering  the  idea  of  producing  come- 
dies on  his  own  account. 

Wallace  Reid  has  completed  "The  Danc- 
in'  Fool,"  and  is  getting  ready  for  his 
next  comedy-drama,  "Sick-a-Bed."  Bebe 
Daniels. will  again  be  Iiis  leading  woman. 

Eddie  Polo  has  decided  to  make  a  five- 
reel  feature  instead  of  a  serial  on  his 
.trip  to  South  America  in  the  spring.  He 
plans  to  start  March  15,  and  to  return  the 
last  of  June, 

May  Allison's  new  picture  for  Metro, 
which  was  produced  under  the  title  of 
"Judah,"  will  be  released  as  "The  Cheater." 

Grace  Cunard  has  been  signed  by  Na- 
tional to  appear  in  a  series  of  short  dra- 
matic subjects  which  she  will  help  direct. 

Mary  Miles  Minter  is  working  under  Di- 
rector William  D.  Taylor  in  "Jennie  Be 
Good." 

Lloyd  Hughes  has  been  given  a  long 
term  contract  to  star  in  special  produc- 
tions to  be  made  by  Thomas  H.  Ince. 

"The  City  of  Masks"  is  the  next  Para- 
mount feature  scheduled  tor  Robert  War- 


wick, who  has  just  completed  "Thou  Art 
the  Man."  Lois  Wilson  will  be  leading 
woman. 

Louis  W.  Chaudet  has  completed  his 
production,  "Common  Sense,"  with  Vola 
Vale  and  Ralph  Lewis  in  the  leading  roles, 
and  has  delivered  it  to  a  New  York  dis- 
tributing ofBce. 

Edward  Sloman  will  direct  Mitchell 
Lewis  in  the  Jack  London  story,  "Burn- 
ing Daylight,"  which  Metro  is  producing 
for  C.  E.  Shurtleff,  Inc. 

Pauline  Stark  has  joined  the  Vitagraph 
forces  as  one  of  the  leading  players  in  a 
James  Oliver  Curwood  story. 

Fred  Lee  Granville,  former  cameraman 
at  Universal  City,  is  directing  Peggy  Hy- 
land  in  the  seven-reel  G.  B.  Samuelson 
production,  "At  the  Mercy  of  Tiberius." 

Raymond  Hatton,  former  Lasky  player, 
and  now  with  Goldwyn.  is  playing  in  sup- 
port of  Will  Rogers  in  "Jes'  Call  Me  Jim," 
from  the  story,  "Seven  Oaks." 

Frank  Campeau  has  renewed  his  con- 
tract to  play  character  and  heavy  parts 
in  the  Douglas  Fairbanks  pictures. 

Charles  Chaplin  has  finished  another 
comedy  for  First  National  Exhibitors.  No 
announcement  of  title  or  anything. 

Lon  Chaney,  the  "Frog"  of  "The  Miracle 
Man,"  will  play  a  prominent  part  in  "The 
Penalty."  a  Gouverneur  Morris  story  to 
be  filmed  at  Goldwyn  studio  for  the  Emi- 
nent Authors  program. 

Tom  Forman,  after  he  finishes  his  work 
in  the  Fatty  Arbuckle  picture,  "The 
Round-Up."  will  become  a  director.  Ethel 
Clayton  will  be  his  star  and  "The  Ladder" 
will  be  the  title  of  his  production. 

W.  C.  Tuttle.  writer  of  adventurous 
magazine  tales,  has  been  engaged  by 
Universal  to  furnish  a  series  of  stories 
for   western  thrillers. 

Rhea  Mitchell,  who  has  just  finished 
playing  a  good  part  in  Allan  Dwan's  fea- 
ture, "The  Scoffer,"  has  joined  the  Sessue 
Hayakawa  company. 

Charles  B.  Whlttaker  is  writing  the 
continuity  of  "The  Soul  of  Rafael,"  to 
be  produced  by  Clara  Kimball  Young. 

Tom  Santschi  has  been  engaged  to  play 
an  important  part  in  the  coming  William 
S.  Hart  feature.  ^ 

The  mother  of  Clyde  Fillmore  ,of  Fa- 
mous Players-Lasky,  died  on  January  14 
after  an  illness  of  nearly  a  year. 

Kathleen  Kerrigan  is  supporting  her 
brother,  J.  Warren  Kerrigan,  in  "One 
Week-Bnd." 

Henry  Woodward,  of  the  Brentwood 
"Seeing  It  Through"  company,  has  re- 
turned from  a  holiday  visit  to  Columbia. 
S.  C. 

Great  excitement  In  HoKbrook,  Ariz. 
Doug.  Fairbanks  is  going  there  to  make 


scenes  in  the  Petrified  Forest,  the  Painted 
Desert,  and  the  Moqui  Indian  village. 

Ray  Gallagher  is  playing  opposite  Molly 
Malone  in  "Artistic  Temperament,"  a  Su- 
preme Comedy. 

Mary  Roberts  Rinehart  and  her  hus- 
band. Dr.  Rinehart,  are  due  to  arrive  at 
Goldwyn  from  the  East  some  time  this 
week. 

Eddie  Polo,  star  of  "The  Vanishing 
Dagger"  serial,  is  In  Tia  Juana,  near  the 
Mexican  border,  making  scenes  of  a  bull 
fight. 

David  Butler  has  secured  the  screen 
rights  to  the  Saturday  Evening  Post  story, 
"Sitting  on  the  World,"  for  his  first  inde- 
pendent production.  Sophie  Kerr  has  been 
engaged  for  one  of  the  principal  roles. 

Enid  Bennett  has  completed  her  new 
Ince  production,  "The  Man  in  the  Moon," 
under  Director  Fred  Niblo. 

King  Vidor  has  taken  his  company  of 
players  to  the  Sacramento  River  for  steam- 
boat scenes  in  "The  Family  Honor." 

Harrison  Ford  was  the  first  West  Coast 
leading  man  to  receive  a  leap  year  propo- 
sal.   He  didn't  accept  it. 

Teddy  Sampson,  who  was  chosen  as  mas- 
cot by  the  Oregon  football  team,  presented 
a  loving  cup  to  the  western  players  after 
the  Harvard-Oregon  game  at  Pasadena  on 
New  Year's  Day. 

Mrs.  Charmion  London,  wife  of  the  late 
Jack  London,  has  collaborated  with  Hobart 
Bosworth  on  a  story  which  Bosworth  will 
produce  under  the  J.  Parker  Read  manage- 
ment. 

Jack  Ford,  who  has  made  a  trip  to  New 
York  and  to  his  home  in  Maine  since  fin- 
ishing the  Jim  Corbett  feature,  "The 
Prince  of  Avenue  A,"  will  begin  soon  on 
"The  Girl  in  the  Mirror,"  with  Frank 
Mayo,  Elinor  Fair  and  Claire  Anderson, 
at  Universal  City. 

Alice  Lake  and  her  "Shore  Acres"  com- 
pany have  returned  from  San  Francisco, 
where  location  scenes  were  taken. 

Charles  Ray's  new  picture,  "An  Old- 
fashioned  Young  Man,"  has  been  completed 
at  Ince. 

William  Farnum  and  his  director,  J. 
Gordon  Edwards,  arrived  at  the  West 
Coast  on  January  15  to  film  the  next 
Farnum  feature  for  Fox. 

Colleen  Moore  is  playing  a  dual  role 
in  the  current  Sessue  Hayawaka  produc- 
tion now  being  filmed  at  the  old  Griffith 
studio. 

Annette  Kellerman  begins  active  work 
on  her  new  spectacle  for  Sol  Lesser  within 
a  few  days. 

The  infant  son  of  Bryant  Washburn, 
Dwight  Moody  Washburn,  who  only  re- 
cently recovered  from  pneum.onia  and 
later  developed  CDmpIicatinns,  is  recover- 


^'^WaVren^Jrrr?"''  ^'7  "^""^  ^'^^  ^y^^'         ^ow  We  Come  to  "L 

J.  Warren  Kerrigan  .s  shown  a  live  one,  too.  In  this  Brunton 


iye  Sparks.' 

production  for  Hodkinson. 


February  7,  1920 


THE   MOVING   PICTURE  WORLD 


901 


PHOTOPLAY  EDITORS 

Copy  Freely  and 

Credit  Occasionally 


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PICTURE  SHOWMEN 
Copy  for  Fillers 

Jn  Your  Program 


MOVING  PICTURES  are  going  to  play  an 
important  part  in  the  Americanization 
program  Secretary  of  the  Interior  Lane  is 
undertaking — and  it  is  verily  believed  that 
the  screen  can  do  more  toward  enlightening 
the  foreigner  than  any  other  combination 
of  factors  at  Secretary  Lane's  command. 
Lincoln's  Birthday  has  been  selected  as 
the  date  the  "drive"  shall  start.  In  every 
picture  theatre  throughout  the  country 
exhibitors  will  be  asked  to  do  all  possible 
to  feature  Lincoln  in  preparing  their  pro- 
grams. 

Ralph  Ince  has  just  completed  for  Lewis 
J.  Selznick  the  first  of  a  series  of  "Ameri- 
canization pictures"  the  screen  will  show 
to  awaken  the  natives  and  instruct  the 
foreigner  in  the  advantages  the  United 
States  offers  under  the  republican  form  of 
government.  "The  Land  of  Opportunity" 
is  the  comprehensive  title  Ince  has  given 
to  his  photoplay,  in  which  he  will  himself 
play  the  leading  role. 

Lieutenant  Locklear,  famous  ace,  will 
be  exploited  in  a  Universal  photoplay 
entitled  "The  Great  Air  Robbery." 

Carl  Laemmle,  president  of  Universal, 
is  going  to  law  about  a  contract  his  firm 
has  with  Dorothy  Phillips  and  her  hus- 
band-director, Allan  Holubar.  Meanwhile 
Universal  has  ready  for  publication  "The 
Gorgeous  Canary"  and  "Ambition,"  two 
photoplays  Miss  Phillips  will  star  in  re- 
gardless of  what  the  lawyers  do  with  her 
future. 

Henry  Otto  recently  took  a  week  off 
unwillingly.  He  has  resumed  direction  of 
May  Allison  in  "The  Cheater,"  a  job  that 
calls  forth  this  comment  from  Otto  on  the 
pending  Dempsey-Carpentier  bout: 

"Don't  tell  me  those  French  fighters  are 
minus  the  wallop.  I  ran  up  against  a  guy 
named  La  Grippe  and  he  put  me  in  bed 
for  ten  days." 

Orchestras  playing  while  the  actors 
"emote"  for  film  presentations  is  the  real 
thing  around  the  Los  Angeles  studios.  As 
for  May  Allison,  of  Metro's  galaxy,  she 
says:  "Jazz?  It  matters  not  to  me.  I  can 
take  it  or  leave  it." 

Charles  Ray  Is  another  popular  screen 
star  to  strike  out  for  himself.  He  lately 
organized,  in  Los  Angeles,  his  own  pro- 
ducing company,  of  which  his  father, 
Charles  T.  Ray,  is  president.  About  the 
first  of  March  Ray  will  begin  work  on  his 
first  "own"  picture,  with  Jerome  Storm 
directing. 

Annette  Kellermann,  star  of  several 
"mermaid"  films,  has  been  engaged  by 
Sol  Lesser  to  become  star  of  a  series  of 
photoplays  he  will  produce  in  California. 
It  is  understood  that  Miss  Kellermann  will 
not  depend  entirely  upon  her  ability  to 
swim  like  a  seal  and  dive  like  a  fish  in 
the  Lesser  photoplays. 

In  at  least  one  section  of  the  country 
"In  Old  Kentucky,"  stage  drama  of  nearly 
three  decades,  has  been  banished  from  the 
stage  by  its  film  version.  Anita  Stewart 
lately  created  "In  Old  Kentucky"  for  the 
screen,  and  its  popularity  is  declared  to 
have  kept  the  traveling  company  playing 
the  old  stand-by  out  of  Los  Angeles,  where 
the  film  was  shown  ahead  of  the  proposed 
presentation  upon  the  stage. 

Now  that  Mary  Plckford  Is  her  orrn 
boss  she  migrht  be  Induced  to  relssne  the 
first  picture  In  which  she  ever  appeared 
npon  the  screen — "The  Violin  Maker  of 
Cremona,"  pnblUhed  June  7,  1900.  She 
was  then  an  ingrenne  of  Blogrraph'a  stock 
company. 


To  prove  that  picture  **fans"  are  adept 
at  lip  reading  and  well  posted  on  "cuss 
wordN,*'  news  coulcs  that  Hugo  Riesen- 
feld,  director  of  the  New  York  Rivoli  and 
Rinlto,  carefully  edits  all  films  for  *'loose 
talk"  by  the  actors.  "If  we  have  an  aggra- 
vated ease  we  don't  run  the  picture,"  says 
Riesepfeld. 

William  Gillette's  great  stage  successes 
are  headed  for  the  screen,  "Secret  Service" 
having  already  been  done,  with  Robert 
Warwick  the  hero.  Now  comes  the  an- 
nouncement that  "Held  by  the  Enemy" 
will  be  screened  by  Famous  Players,  with 
Lewis  Stone  playing  the  role  of  Gordon 
Hayne.  Nothing  has  been  heard  of  "Sher- 
lock Holmes,"  the  very  greatest  of  the 
Gillette  achievements. 

"The  Slim  Princess"  is  another  compara- 
tively recent  stage  play  going  into  pic- 
tures as  fast  as  Goldwyn  can  finish  the 
production.  Elsie  Janis  starred  in  the 
George  Ade  musical  comedy  of  that  title — 
but  she  cannot  be  expected  to  appear  in 
the  screen  version.  She's  a  Selznick  star 
of  the  screen. 

"The  Girl  Patsy,"  staged  several  sea- 
sons ago,  has  been  secured  for  screen  re- 
vival by  Metro.  Viola  Dana  will  be  the 
star  and  she  will  begin  work  on  "The 
Girl  Patsy"  as  soon  as  she  has  finished 
with  "Eliza  Comes  to  Stay,"  which  she  is 
now  screening  in  California. 

When  Mme.  Hayakawa  presented  "The 
Breath  of  the  Gods"  In  Brooklyn  the  audi- 
ence was  largely  composed  of  sailors.  The 
theatre  where  the  film  was  shown  was 
located  near  the  Navy  Yard,  and  investi- 
gation proved  that  the  sign-painter  had 
made  a  slight  mistake  in  lettering.  He 
had  made  it  "The  Breath  of  the  Gobs,"  and 
the  sailors  were  curious. 

J.  Robert  Pauline,  widely  known  in  the 
entertainment  field  as  an  exponent  of 
hypnotism,  is  about  to  become  a  film-star 
in  a  serial  entitled  "The  Master  Mind." 
Naturally  hypnotism  is  involved  in  many 
of  the  "thrills." 

"Alma,  Where  Do  You  Live?"  originally 
exploited  as  a  musical  comedy  by  Adolph 
Philipp,  its  author  and  star,  is  being  con- 
verted to  the  screen.  Pretty  girls  and 
other  attractive  incidents  of  the  stage 
version  will  be  amplified  in  the  photoplay.  ' 

Lucy  Cotton  is  the  star  of  "Blind  -Love," 
a  photodrama  recently  completed  by  Oli- 
ver D.  Baker,  who  directed  both  the  screen 
and  stage  version  of  the  play  now  pre- 
sented in  the  movies  by  Gerald  F.  Bacon. 

Marjorie  Rambeau  soon  will  come  to 
the  screen  as  a  star  in  Pathe's  presenta- 
tion of  "The  Fortune  Teller,"  a  production 
directed  by  that  skillful  Frenchman,  Al- 
bert Capellani.  It's  no  relation  to  the 
opera. 

Marcus  Loew,  proprietor  of  a  chain  of 
nearly  a  hundred  theatres  scattered 
throughout  North  America,  has  purchased 
controlling  interests  in  Metro  Pictures 
Corporation  and  will  thus  become  pro- 
ducer of  pictures  for  his  own  theatres — 
as  well  as  others.  Metro  stars  include 
Nazimova,  Bert  Lytell,  Alice  Lake,  May 
Allison,  Taylor  Holmes  and  Viola  Dana. 

It  is  always  the  desire  of  movie  mag- 
nates to  first  show  their  new  productions 
in  large  cities,  but  in  the  case  of  "Huckle- 
berry Finn"  it  was  different.  The  "small 
town"  verdict  was  wanted,  and  in  ChlUi- 
cothe,  Ohio,  and  Riverside,  Cal.,  the  first 
test  was  made.  In  the  Ohio  town  schools 
were  dismissed  in  time  for  the  matinee. 


Mildred  Harris,  who  is  Mrs.  Charlie 
Chaplin,  will  present  on  the  screen  "Polly 
of  the  Storm  Country,"  a  First  National 
production  promised  to  be  "a  sequence  of 
biblical  scertes  in  retrospection."  The  pic- 
ture is  made  from  a  well-read  novel. 

The  Thousand  Islands  of  the  St.  Law- 
rence, dressed  in  winter  garb,  will  be  an 
unusual  feature  in  Eugene  O'Brien's  "A 
Fool  and  His  Money."  Usually  these 
famous  beauty  spots  of  nature  are  visited 
or  pictured  in  Summer,  but  Mr.  O'Brien 
and  his  players  went  to  Alexandria  Bay 
in  mid-winter  to  get  the  needed  scenes 
for  his  forthcoming  photoplay. 

"Madame  X,"  which  was  one  of  the  real 

stage  sensations  of  its  period,  when 
originally  produced  in  ^^merica  some  years 
ago,  will  be  screened  by  Goldwyn.  The 
actress  who  will  play  the  role  originally 
assumed  by  Dorothy  Donnelly  is  not 
named  in  the  early  announcements  of  tbe 
picture  version. 

What,  indeed,  is  In  a  name?  Prltzle 
Brunette,  leading  woman  for  Warren  Ker- 
rigan In  Pathe's  "Live  Sparks,"  is  one  of 
the  prettiest  blondes  in  filmdom. 

May  Allison  will  play  the  role  in  "The 
Marriage  of  William  Asche"  which  Grace 
George  created  on  the  stage  when  Metro 
brings  the  screen  version  of  the  Mrs. 
Humphry  Ward  novel  into  view. 

"Shore  Acres,"  made  famous  by  the  late 
James  A.  Herne,  is  being  prepared  for  the 
screen  by  Metro.  Alice  Lake,  a  new  and 
brilliant  screen  star,  will  be  directed  in 
the  perennially  popular  drama  by  Rex 
Ingram. 

Gladys  Leslie  has  terminated  her  con- 
tract with  Vitagraph  and  will  become  an 
independent  star  of  the  screen,  appearing 
first  in  "A  Child  for  Sale,'  with  Creighton 
Hale  as  her  leading  man. 

Harry  T.  Morey'.*  newest  Vitagraph  pic- 
ture is  titled  "The  Flaming  Clue."  Its 
plot  should  be  easy  to  follow. 

"Mr.  and  Mrs.  Not  Married"  and  "Some 
Honeymoon"  are  stories  lately  purchased 
by  Thomas  Ince  for  his  young  stars,  Doug- 
las MacLean  and  Doris  May. 

Mary  MacLaren's  newest  Universal  fea- 
ture will  be  titled  "The  Girl  in  the  Mir- 
ror." Harry  Hilliard  will  be  her  leading 
man. 

Knid  Bennett,  as  "The  Woman  in  the 
Suit  Case,"  will  be  packing  and  unpack- 
ing while  the  film  is  being  shipped  from 
theatre  to  theatre. 

Harrison  Ford  was  the  first  leading  man 
in  the  Los  Angeles  film  colony  to  receive 
a  leap  year  proposal.  There  may  be  girls 
among  the  "fans"  who  will  be  made  happy 
in  knowing  that  he  didn't  say  "yes." 

Enid  Bennett  has  completed  her  new 
Thoma^  Ince  production,  "The  Man  In  the 
Moon,"  under  direction  of  her  husband, 
Fred  Niblo. 

David  Butler  has  secured  the  screen 
rights  to  the  Saturday  Evening  Post  story 
"Sitting  on  the  World"  and  will  star 
Sophie  Kerr  in  the  leading  role. 

"The  Greatest  Question"  represent* 
nothing  more  than  a  photoplay  to  Its  pro- 
ducer, David  Wark  Griffith.  But  with 
politicians  it's  like  this;  Is  Hoover  a  Dem- 
ocrat or  a  Republican? 


902 


THE  MOVING   PICTURE  WORLD 


February  7,  1920 


Sam  Berman  Stirs  North  Caroli  na 

Meeting  with  Talk  on  Advertising 


THE  mid-winter  convention  of  the 
North  Carolina  Exhibitors  Asso- 
ciation closed  in  Charlotte,  N.  C, 
January  23,  after  two  days  of  construc- 
tive work  by  the  largest  assemblage  of 
representative  theatre  owners  of  North 
and  South  Carolina  that  have  met  in 
convention  in  years.  Chief  interest  of 
the  convention  attached  to  the  presence 
of  Sam  I.  Berman,  executive  secretary 
of  the  New  York  State  Exhibitors' 
League. 

Mr.  Berman  addressed  the  exhibitors 
in  behalf  of  the  newly  organized  Motion 
Picture  Theatre  Owners  of  America,  and 
later  received  the  unanimous  approval 
of  the  North  Carolina  League,  which 
will  become  a  member  of  the  organiza- 
tion. He  made  a  spirited  and,  at  times, 
sensational,  address  before  the  con- 
vention Wednesday  evening  at  their 
opening  session. 

He  paid  his  respects  to  the  motion 
picture  producers,  whom,  he  claims,  are 
packing  many  of  their  supposedly  "legi- 
timate" films  full  of  paid  advertising, 
reciting  specific  instances  where  this 
had  been  done.  He  charged  certain 
magazine  and  educational  releases  with 
being  "paid  advertisements,  pure  and 
simple,"  for  which  the  producers  were 
receiving  big  money  to  produce  and  dis- 
tribute. Mr.  Berman  even  named  a  cer- 
tain five-reel  "feature"  put  out  by  one 
of  the  large  producing  organizations, 
in  which  he  stated  a  package  of  "Bull 
Durham"  smoking  tobacco  appeared  on 
every  sub-title. 

Berman  Makes  Some  Statements. 

"'One  of  your  own  North  Carolina  in- 
dustries paid  thousands  of  dollars  for 
this  advertisement,  and  you  suckers  in 
turn  paid  your  good  money  for  the  priv- 
ilege of  running  it  on  your  screens," 
Mr.  Berman  exclaimed. 

He  mentioned  the  trade  controversy 
being  waged  between  the  organization 
he  represents  and  the  Motion  Picture 
Exhibitors  of  America,  challenging  the 
latter  organization  to  show  eighty  bona 
fide  members.  He  added  that  the  Mo- 
tion Picture  Theatre  Owners  of  America 
had  over  1,100  members  in  New  York 


State  alone,  with  about  thirty  other 
states  strongly  entrenched. 

Through  the  system  adopted  by  the 
North  Carolina  Association,  50  per  cent, 
of  the  income  from  the  organization  will 
go  into  the  treasury  of  the  Association. 
The  remaining  SO  per  cent  is  to  be  dis- 
tributed pro  rata,  every  six  months,  to 
the  exhibitor-members. 

Matters  pertaining  to  legislation  were 
discussed  and  committees  appointed. 
It  was  decided  to  hold  the  annual  con- 
vention in  Wilmington  the  last  week 
in  June — just  prior  to  the  meeting  of 
the  special  session  of  the  state  legisla- 
ture. 

The  convention  was  in  charge  of  Pres- 
ident Percy  W  Wells,  Wilmington,  and 
Henry  B.  Varner,  Lexington,  secretary- 
treasurer.  Through  invitation.  Presi- 
dent George  C.  Warner,  of  the  South 
Carolina  Exhibitors  Association,  attend- 
ed and  entered  actively  into  the  work 
before  the  convention. 

Convention  Side-Lights. 

R.  D.  Craver,  owner  of  the  Broadway, 
Charlotte,  and  six  other  theatres 
throughout  the  Carolinas,  held  open 
house  to  the  exhibitors  during  the  con- 
vention. Craver  is  owner  of  the  First 
National  franchise,  and  gave  pre-release 
screenings  of  the  serial  "The  Lost  City" 
and  other  productions  being  distributed 
by  the  First  National  in  this  territory. 

As  an  extra  treat  to  the  exhibitors 
Graver  showed  'em  how  to  put  over  a 
picture  for  a  solid  week  in  a  small  city, 
the  first  time  it  has  been  doae  in  North 
Carolina.  He  was  playing  Mary  Pick- 
ford's  initial  United  release,  "Polly- 
anna,"  the  entire  week  of  the  conven- 
tion, having  opened  with  the  picture 
upon  its  release  date. 


The  convention  had  as  an  honored 
guest  a  woman  exchange  manager — Mrs. 
K.  H.  Sessions,  of  the  Republic  Distrib- 
uting Corporation's  Atlanta  office.  Mrs. 
Sessions,  it  was  conceded  bv  all  the  film 
salesmen  here,  signed  more  contracts 
than  anyone  at  the  convention. 


George  V.  Atkison,  special  feature 
manager  of  the  local  Pathe  office,  moved 


over  to  the  Selwyn  Hotel  so  he  could 
be  on  hand  to  answer  the  slightest  wish 
of  his  exhibitor  friends — and  George 
numbers  them  by  the  hundreds,  having 
been  in  this  territory  longer  than  any 
sale.sman  here. 


Charlotte  is  quite  an  exchange  cen- 
ter, thank  you.  We  have  Paramount, 
Pathe,  Universal,  aho  three  flourishing 
states  rights  exchanges — the  Eltabran 
Film  Company,  the  Hyart  Pictures  Cor- 
poration and  the  Premier  Pictures  Cor- 
poration. 

BAIN. 


Briton  N.  Busch  Declares 

for  Independent  Service 

PREDICTING  that  the  next  five  years 
will  be  the  biggest  ever  experienced 
in  the  motion  picture  industry, 
Briton  N.  Busch,  president  of  Republic 
Distributing  Corporation,  has  expressed 
his  satisfaction  at  the  start  already 
made.    Furthermore  he  says: 

"The  company  confining  itself  to  the 
physical  distribution  of  pictures  and  not 
combining  with  its  labors  the  arduous 
task  of  producing  at  the  same  time,  af- 
fords the  independent  producer  the 
medium  whereby  his  merchandise  can 
be  sold  wilh  the  maximum  of  results. 
Such  distributing  companies  are  not  in- 
fluenced in  neglecting  the  ether  man's 
product  in  order  to  get  the  greatest 
returns  on  such  pictures  as  he  makes 
himself. 

"Bearcat"  Proves  Contention. 

"The  Republic  Distributing  Corpora- 
tion, of  which  Lewis  J.  Selznick  is  advis- 
ory director  with  me,  has  had  an  ex- 
perience in  the  distribution  of  'When 
Bearcat  Went  Dry.'  The  gross  takings 
on  this  release  are  as  large  as  those 
obtained  by  a  feature  made  and  distri- 
buted through  the  most  important  com- 
panies in  the  industry. 

"This  shows  that  the  organization 
specializing  on  distribution  and  not  pro- 
ducing can  give  to  the  independent  pro- 
ducer results  that  he  cannot  hope  to 
obtain  by  putting  his  pictures  with  or- 
ganizations which  have  their  awn  list 
of  stars,  whose  features  must  be  sold 
regardless  of  contracts  made  by  the  man 
who  turns  out  one  or  two,  or  even  a  half 
dozen  pictures  a  year." 


February  7,  1920 


THE   MOVING   PICTURE  WORLD 


903 


Shirley  Mason,  Newest  Fox  Star, 
Makes  Hit  in  ''Her  Elephant  Man 


THE  circus  atmosphere  in  "Her 
Elephant  Man"  is  the  real  article. 
There  have  been  tales  of  the  saw- 
dust ring  without  number  on  the  stage 
and  on  the  screen,  but  the  first  Fox 
release  starring  Shirley  Mason,  makes 
good  its  boast  of  having  the  biggest 
show  evere  used  in  pictures.  The  story 
is  not  wildly  melodramatic,  but  depends 
upon  its  heart  interest  and  the  engaging 
character  of  its  heroine  for  its  greatest 
appeal.  The  men  and  women  of  the 
circus  are  shown  in  their  every  day  re- 
lations with  one  another,  and  the  ro- 
mance of  the  little  "Queen  of  the  Arena" 
and  her  Elephant  Man  is  just  as  fresh 
and  fragrant  as  one  laid  among  more 
conventional  scenes  of  life.  There  is 
a  villain,  of  course,  but  he  gets  only  a 
small  share  of  the  center  of  the  ring. 
The  kindly,  human  side  of  the  hard 
working,  straight  living  folk  that  make 
up  the  major  portion  of  the  ensemble 
of  a  big  three-ring  circus  is  the  one  em- 
phasized in  "Her  Elephant  Man." 

The  Meeting  in  the  Jungle. 

Pearl  Doles  Bell,  author  of  the  story, 
evidently  found  herself  on  familiar  and 
well  loved  ground  when  she  chose  the 
tented  field  for  the  scenes  of  her  work. 
She  must  have  known  and  associated 
with  the  entire  personnel  of  more  than 
one  "Greatest  Show  on  Earth."  The 
day  the  writer  saw  the  picture,  Bird 
Millman,  the  wire  walker,  sat  next 
to  Mrs.  Bell,  and  her  professionally 
critical  eyes  glowed  with  enthuiastic 
approval  of  the  circus  scenes. 

The  incidents  leading  up  to  the  time 
when  the  heroine  becomes  a  star  per- 
former in  the  "big  top"  are  sufficiently 
novel  to  deserve  a  word  of  commend- 
ation: After  Philip  Warner  has  allowed 
a  designing  young  woman  to  marry 
him  for  his  money  and  has  discovered 
the  truth,  he  changes  his  name  to  Dorset 
and  wanders  about  the  world  in  an  aim- 
less way  until  he  joins  a  party  of  animal 
men  that  are  going  into  the  African 
jungle  in  search  of  elephants.  Here  he 
meets  Joan.  She  is  only  a  child  at  the 
time.  Her  father,  a  missionary,  has  just 
died  of  the  fever,  and  the  head  man  of 
the  native  village  has  a  letter  written  by 
him,  requesting  the  first  white  man  to 
arrive  to  take  Joan  to  the  United  States 
and  put  her  in  the  care  of  the  bishop 
who  was  a  close  friend  of  her  parents. 

Joan  Join*  the  Circus. 

The  dead  man's  wishes  are  accepted 
as  a  sacred  trust  by  the  animal  hunters. 
Joan  is  brought  to  America,  kindly  old 
Jerimy,  head  of  the  party,  becoming  a 
second  father  to  the  orphan.  A  misun- 
derstanding prevents  Joan  from  reach- 
ing the  bishop,  and  Jeremy  takes  her 
on  to  the  circus  with  him,  Dorset  shar- 
ing in  the  little  girl's  care.  He  is  now 
one  of  the  trainers  with  the  circus,  and 
Joan  calls  him  her  Elephant  Man. 

Five  years  pass  and  little  Joan  has 
become  a  beautiful  young  girl  and  the 
star  woman  rider  of  the  circus.  She 
still  worships  her  Elephant  Man  and 
Dorset  is  deeply  in  love  with  her,  al- 
though he  has  a  legal  wife  living.  Blake, 
the  ring  master,  knows  of  this  and  has 


By  Edward  Weitzel 

also  heard  that,  believing  her  husband 
dead,  Mrs.  Philip  has  married  again  and 
is  now  in  New  York.  The  ringmaster 
is  himself  infatuated  with  Joan,  but  she 
has  eyes  for  no  one  but  Philip.  Real- 
izing that  he  has  no  right  to  Joan's 
love,  the  Elephant  Man  quits  the  circus 
without  bidding  her  goodbye  and  the 
girl  is  heart-broken. 

The  Wreck  of  the  "Big  Top." 

Jerimy  finds  Dorset,  tries  to  get  him 
back  but  fails.  He  next  hunts  up  the 
bishop  and  learns  all  about  Joan's  par- 
ents. Blake  also  busies  himself  with 
Joan's  affairs.  He  finds  out  where 
Philip's  wife  is  living,  and  learns  that 
she  was  already  married  when  she  be- 
came his  wife.  Philip  discovers  this 
later,  and  returns  to  the  circus  the  day 


Very,  Oh  Very  Kittenish 

Also  very  pretty.    Also  very  good  In  her 
circus  role  In  "Her  Elephant  Man." 


a  terrific  storm  wrecks  the  main  tent 
and  the  elephants  are  about  to  stampede. 
Joan  has  been  helping  to  keep  the  big 
brutes  quiet,  and  has  only  time  to  em- 
brace her  Elephant  Man  when  a  mess- 
enger rushes  into  the  animal  tent.  Blake 
has  been  struck  by  the  falling  center 
pole  and  is  fatally  injured  and  wants 
to  make  his  peace  with  the  star  rider. 

Still  clad  in  her  tights  and  spangled 
skirts,  now  sadly  soaked  and  stained 
from  the  driving  storm,  Joan  hurries 
to  the  dying  man.  Kneeling  at  his  side 
she  forgives  him  freely  when  he  con- 
fesses how  he  tried  to  separate  her  and 
the  elephant  trainer.  Joan  then  dashes 
back  to  Dorset.  He  is  busy  with  his 
charges,  but  Joan  seizes  him  by  the 
hand  and  drags  him  out  on  the  lot. 
The  rain  is  still  pouring  down  but  she 
heads  straight  for  the  biggest  band 
wagon.  When  old  Jerimy  comes  upon 
them  some  time  later  the  pair  are  sit- 


ting up  on  the  driver's  seat,  their  arms 
ubout  each  other  and  blissfully  uncon- 
scious that  they  are  being  soaked  to 
the  skin. 

A  Clean  and  Wholesome  Story. 

With  a  plot  of  such  a  nature  it  is 
easily  seen  that  "Her  Elephant  Man" 
does  not  depend  upon  highly  spiced 
melodrama  or  broadly  accentuated  com- 
edy to  put  it  over  with  the  film  public. 
It  is  a  love  story  of  the  clean  whole- 
some sort  and  has  been  produced  with 
the  care  and  thoroughness  claimed  for 
it  by  the  William  Fox  organization. 
All  of  the  scenes  and  incidents  of  cir- 
cus life  have  that  feeling  of  conviction 
V/hich  comes  from  the  "know  how"  of 
the  chap  who  has  been  raised  on  the 
lot  and  has  filled  every  position  from 
candy  butcher  to  boss  canvasman.  The 
size  of  the  "tops"  and  the  extent  of  the 
trappings  and  of  the  number  of  people 
employed  to  give  realism  to  the  circus 
episodes  are  in  keeping  with  the  stand- 
ard of  the  best  Fox  productions. 

Scott  Dunlap,  who  directed  the  pic- 
ture, has  stuck  close  to  the  theme  and 
not  yielded  to  the  temptation  to  pad 
in  any  irrelevant  comedy,  with  the  aid 
of  the  funny  men  of  the  swadust  ring. 
The  scenes  of  Philip's  marriage  and  of 
his  parting  from  his  wife,  also  those  in 
the  African  jungle,  are  excellently 
handled. 

Shirley   Mason's   Fine  Impersonation. 

To  Shirley  Mason  has  fallen  the  diffi- 
cult task  of  impersonating  a  child  of 
twelve  and  of  following  up  this  im- 
personation with  a  portrayal  of  the  same 
little  girl  when  she  has  grown  into 
womanhood.  Not  by  a  look  or  an  ac- 
tion does  she  suggest  anything  but  the 
child  she  is  supposed  to  be,  and  the 
transitions  of  the  character  are  as  skill- 
fully accomplished.  More  than  all  this 
is  the  beautiful  nature  and  personal 
charm  she  gives  to  Joan.  The  unexpect- 
ed ease  with  which  she  takes  to  her 
riding  act  in  the  ring  entitles  her  to 
further  merit  marks.  Albert  Roscoe  as 
Philip  Dorset  and  Harry  Todd  as  Jerimy 
are  capital  selections. 

Village  Street  Built  for 

Metro's  "Shore  Acres" 

ANEW  ENGLAND  village  street 
built  on  the  old  Universal  ranch 
is  being  used  for  scenes  of  James 
A.  Heme's  "Shore  Acres,"  Alice  Lake's 
new  Metro-Screen  Classic  picture.  The 
street  was  constructed  by  the  Metro 
technical  department  under  the  direc- 
tion of  John  Holden. 

Many  scenes  in  the  early  part  of 
"Shore  Acres"  center  about  the  rural 
bank.  This  building,  a  country  store,  a 
post-office  and  many  other  village 
places  of  business  have  been  built  on 
the  street. 

Miss  Lake  is  supported  by  Edward 
Connelly,  Joseph  Kilgour,  Robert 
Walker,  Frank  Brownlee,  Burwell  Ham- 
rick,  Margaret  McWade  and  Franklyn 
Garland. 

Arthur  J.  Zellner  wrote  the  con- 
tinuity from  the  Herne  drama.  Rex  In- 
gram is  directing. 


904 


THE   MOVING   PICTURE  WORLD 


February  7,  1920 


Films  Encourage  Trade  Relations 

Between  the  Americas,  Says  Day 

T 


The  Eugenic  Bride. 

Betty  Ross  Clarke,  who  has  the  > 
in  Taylor  Holmes  production, 
Very   Idea."   for  Metro. 


b.  role 
"The 


HE  old  adage,  "commerce  follows 
the  flag,"  no  longer  holds  good  in 
the  opinion  of  film  men.  Business 
these  days,  with  all  dreams  of  colonial 
expansion  banished,  is  showing  a  tend- 
ency to  follow  other  ideals.  Nowadays 
it  is  the  motion  picture  industry  that 
has  taken  the  lead,  and  other  business 
is  showing  an  increasing  tendency  to 
follow  this  leadership,  according  to  John 
L.  Day,  South  American  representative 
for  the  Famous  Players-Lasky  Corpor- 
ation, who  has  just  returned  from  a  five 
month's  trip  through  that  territory. 

"American  business  men  are  just  be- 
ginning to  reap  the  benefits  of  the  tre- 
mendous hold  American  motion  pictures 
have  obtained  upon  the  people  of  the 
South  American  countries,"  said  Mr. 
Day.  "The  war  enabled  American  pic- 
tures to  wrest  the  leadership  away  from 
the  French  and  Italian  manufacturers 
of  films,  and  so  solidly  entrenched  are 
our  pictures  that  it  will  be  impossible 
for  European  exporters  to  regain  their 


Hutchinson,  Back  from  Trip,  Speaks  of 
American's  New  Picture,  "The  Honey  Bee 


99 


SAMUEL  S.  HUTCHINSON,  president 
of  the  American  Film  Company,  had 
just  reached  Chicago  headquarters 
after  several  weeks  spent  at  the  Ameri- 
can's Santa  Barbara  studios,  where  he 
has  been  advising  in  the  production  of 
the  latest  "Flying  A"  super-drama,  "The 
Honey  Bee."  On  his  way  back  Mr. 
Hutchinson  stopped  off  at  the  American 
exchanges  in  San  Francisco,  Portland, 
Seattle,  Spokane,  Salt  Lake  and  Denver, 
where  he  discussed  with  exchange  men 
and  exhibitors  the  present  success  and 
the  future  prospects  of  American's  big 
Specials,  "Six  Feet  Four,"  "The  Hellion," 
"Eve  in  Exile"  and  "The  Valley  of  To- 
morrow." 

He  found  exhibitors  vitally  interested 
in  what  he  had  to  say  about  the  latest 
photonovel,  now  in  the  making,  in  which 
the  Belgian  prima  donna,  Mme.  Mar- 
guerita  Sylva,  makes  her  initial  appear- 
ance upon  the  American  screen.  The 
novel,  "The  Honey  Bee,"  by  Samuel  Mer- 
win,  from  which  the  drama  is  adapted, 
was  one  of  the  seven  best  sellers  dur- 
ing the  year  of  its  appearance,  and  was 
chosen  as  admirably  suited  to  the  diva. 
Based  on  Natural  History  Facts. 

"'The  Honey  Bee,'"  explains  Mr. 
Hutchinson,  "is  based  upon  some  of  the 
most  fascinating  facts  in  natural  history, 
the  never-ending  toil  of  the  unsexed  fe- 
males— the  workers  of  the  honey  bee 
family.  The  fact  that  they  work  and 
work  until  they  die,  and  if,  for  any  rea- 
son, there  isn't  work  enough,  become 
demoralized,  taste  the  honey,  get  honey- 
drunk,  and  take  to  robbing  the  hives. 

"In  his  novel,"  continued  Mr.  Hutchin- 
son, "Samuel  Merwin  has  developed  a 
most  interesting  analogy,  using  this  sex- 
less little  creature  as  typical  of  woman, 
the  worker — the  woman  who  is  forced 
by  circumstances  to  be  self-supporting 
and,  as  the  title  explains,  is  'cheated 
out  of  love  and  home  and  babies.' 
Sub-Titles  Minimized. 

"Speaking  of  titles,  we  are  putting  this 
picture  through  with  a  minimum  of  read- 


ing matter.  It  is  going  to  be  a  picture 
interspersed  with  a  few  necessary  titles, 
and  not  a  lot  of  titles,  probably  less 
than  a  hundred  for  six  reels.  Consider- 
ing the  fact  that  the  grip  of  the  story 
is  in  the  subtle  mental  and  emotional 
metamorphosis  of  the  woman  who  yields 
her  cramping  conventions  for  a  more 
human  elbowing  with  humanity,  con- 
sidering the  nature  of  the  drama,  the 
paucity  of  titles  is  a  tribute  to  Mme. 
Sylvia's  histrionic  ability. 

"The  scenes  of  the  play  are  laid  in  New 
York  and  Paris.  In  the  novel  environ- 
ment of  that  gay  metropolis  the  heroine, 
Hilda  Wilson,  (Mme.  Sylva  in  the  screen 
adaptation)  during  a  respite  from  her 
work  falls  in  love  with  an  American 
pugilist  whom  she  knew  only  as  a  clean, 
high  type  of  manhood.  Later  she  sees 
him  in  action  under  the  terrible  stress  of 
a  prize  fight,  and  while  feeling  is  tense 
under  the  suspense  of  who  shall  win, 
Hilda  does  the  unexpected.  She  is  so 
affected  by  the  brutal  spectacle  that  she 
turns  from  hero  with  revulsion." 


Leah  Baird   Back  from  Florida. 

Leah  Baird  and  her  company  of 
players  engaged  in  filming  "Cynthia-of- 
the-Minute,"  the  Louis  Joseph  Vance 
novel,  for  W.  W.  Hodkinson  release,  has 
returned  from  Tampa,  Jacksonville  and 
Miami,  Fla.,  where  they  had  been  for 
three  weeks  enacting  outdoor  scenes. 


Ritchey  Increasine^  Facilitie«. 

James  V.  Ritchey  declares  that  dis- 
tributors are  increasingly  using  more 
and  more  lithographic  work  to  adver- 
tise their  product  to  the  public.  Picture 
showmen  are  likewise  increasing  their 
orders  for  printing,  as  further  indica- 
tion that  lithographing  and  billposting 
is  taking  the  same  place  in  advertising 
photoplays  that  the  art  has  long  held 
in  promoting  regular  theatrical  attrac- 
tions. Ten  additional  presses  have  just 
been  installed  by  the  Ritchey  Litho  Cor- 
poration to  meet  increased  trade. 


lost  leadership  as  long  as  America  con- 
tinues to  develop  and  improve  the  art 
of  the  screen. 

Arouse  Interest  in  Our  Customs. 

"When  the  South  American  saw 
French  fashions  and  French  ideals  as 
reflected  in  the  photoplays  from  that 
country,  his  business  inquiries  were  gen- 
erally forwarded  in  that  direction. 
French  and  Italian  pictures  were  shown 
almost  exclusively  in  the  larger  thea- 
tres, with  the  result  that  the  public  had 
little  opportunity  to  become  acquainted 
with  American  standards  of  living.  The 
war  brought  about  this  much  desired 
change,  however,  and  motion  pictures 
from  this  country  are  serving  a  highly 
important  purpose  as  propaganda  for 
American  merchandise  as  well  as  for 
American  films. 

"Thanks  to  the  movies.  South  Ameri- 
cans are  becoming  better  acquainted 
with  the  people  of  the  United  States. 
The  visualization  of  American  scenery, 
fashions,  business  conditions  and  stand- 
ards of  living  is  the  object  of  the  keen- 
est interest  on  the  part  of  the  men  and 
women  of  South  America. 

"Our  pictures  are  shown  today  in  prac- 
tically every  high  class  theatre  in  South 
America  and  the  demand  for  these  films 
is  increasing  enormously.  Leading  ex- 
hibitors have  told  me  that  it  will  be  im- 
possible for  European  film  exporters  to 
supplant  American  pictures  in  the  esti- 
mation of  the  public. 

Exhibitors  Prosperous. 

"South  American  exhibitors  are  pros- 
perous these  days,  conditions  in  Chile, 
Argentina  and  Brazil  being  unusually 
good  insofar  as  American  pictures  are 
concerned.  The  demand  for  Paramount 
Artcraft  pictures  has  increased  tre- 
mendously in  the  last  year  and  our  var- 
ious oflices  and  agents  are  reporting 
record-breaking  business.  In  Buenos 
Aires,  for  instance,  eighty-five  of  the 
largest  theatres  in  the  metropolitan  dis- 
trict are  showing  Paramount  Artcraft 
pictures  regularly.  In  Rio,  the  Cinema 
Avenida,  the  first  run  house  for  Para- 
mount Artcraft  productions,  is  being 
remodeled  and  will  have  double  its  pres- 
ent seating  capacity. 


Chicagoans  Buy  Milwaukee  House. 

The  Merrill  Theatre,  Milwaukee,  has 
passed  to  the  ownership  of  Handelsman, 
Hershberg  &  Gumbiner,  of  Chicago,  at  a 
sum  stated  to  be  $500,000.  There  is  an 
unexpired  lease-hold  in  the  transaction 
with  ninety-four  years  yet  to  go. 

Handelsman,  Hershberg  &  Gumbiner 
heretofore  have  been  operating  sepa- 
rately in  theatrical  affairs-  This  deal 
brings  them  together  in  a  business  trans- 
action for  the  first  time. 

J.  Handelsman  has  been  associated 
with  the  W.  W.  Kimball  company,  or- 
gan builders,  for  twenty-five  years.  His 
theatrical  holdings  have  been  many  and 
varied. 

William  Hershberg,  who  was  the  prime 
mover  in  swinging  the  Milwaukee  deal, 
is  a  member  of  Metro's  Chicago  organ- 
ization.   He  is  a  veteran  picture  man. 

Abe  Gumbiner  is  a  Chicago  theatrical 
man  with  considerable  holdings.  He  is 
operating  a  circuit  of  ten  theatres  in 
Chicago. 


February  7,  1920 


THE   MOVING   PICTURE  WORLD 


905 


Alice  Brady  Says:  The  Life  of  Riley 

Is  Not  for  Any  Screen-Stage  Star 


No  one  is  going  to  believe  this  story, 
but  it  happened  just  as  it  is  set 
down  here.  I  arrived  at  the  door 
of  Alice  Brady's  dressing  room  to  find 
her  colored  maid  gazing  steadfastly  at 
some  object  on  the  floor,  a  look  of  ab- 
solute terror  in  her  eyes. 

"I  had  an  appointment  with  Miss 
Brady,"  I  began. 

The  maid  turned  her  gaze  in  my  direc- 
tion for  an  instant,  then  her  eyes  went 
back  to  the  glittering  heap  on  the  rug 
in  front  of  the  dresjing  room  shelf. 

"Mis'  Crane's  gone  out  to  dinnah  with 
her  husband,"  the  woman  said  solenmly 
and  heaved  a  sigh.  "Do  you  see  that?" 
she  asked,  the  fright  in  her  voice  echo- 
ing the  fear  in  her  face,  as  she  pointed 
to  the  dread  object  on  the  rug. 

I  took  one  apprehensive  glance  and 
ceased  to  wonder  at  the  woman's  ter- 
ror.   On  the  floor  lay  a  hand  mirror, 
smashed  into  a  thousand  pieces. 
"She  dun  it !" 

The  words  came  slowly  from  the  lips 
of  the  maid  and  she  breathed  hard,  as 
one  in  pain. 

"And  she  can  calmly  go  out  to  dinner 
after  breaking  a  mirror?"  I  almost 
gasped. 

"Shuah  she  can !" 

"But  she's  an  actress!"  I  exclaimed. 

"That  don't  make  no  dif'rence  with 
Mis'  Crane.  She's  alus  smashin'  mir- 
rors, but  it  don't  spile  her  appetite  nun. 
An'  it  jes'  about  skeers  me  half  to 
death,"  added  the  maid.  "Take  a  chair, 
please.  Soon's  I  git  ovah  mah  misery 
I'm  goin'  to  sweep  up  the  pieces." 

The  hand-maiden  was  in  the  middle  of 
this  task  when  Alice  Brady  returned. 
Referring  to  the  unlucky  omen,  after 
her  serving  maid  had  left  the  room  with 
the  pieces  of  broken  glass,  the  star  of 
"Forever  After"  laughed  a  carefree 
laugh  before  she  said:  "I've  done  noth- 
ing but  smash  mirrors  since  I  opened 
with  this  piece,  and  the  last  two  years 
have  been  the  most  successful  of  my 
life." 

A  remarkable  young  woman  in  more 
ways  than  one  is  Miss  Alice  Brady, 
stage  star  and  screen  queen  at  one  and 
the  same  time;  but  in  no  way  more  re- 
markable than  in  her  calm  superiority 
to  one  of  the  sacred  superstititions  of 
a  somewhat  over-credulous  profession. 

An  Alice  Brady  Vacation. 

"Well,"  I  began,  "I've  come  to  ask  you 
the  usual  question  when  one  is  a  leading 
light  in  the  movies  and  also  on  the 
stage:  How  do  you  manage  it?" 

"To  find  time  for  both?" 

"Time — and  strength." 

"Why,  I  don't  seem  to  mind." 

"But  it's  hard  work,  isn't  it?" 

"Oh,  yes  I  but  I'm  used  to  that.  I've 
worked  hard  ever  since  I  first  started 
to  act.  You  must,  you  know,  if  you're 
going  to  amount  to  anything.  I  haven't 
had  a  vacation  in  two  years.  Last  sum- 
mer I  rested  by  going  to  Nantucket  and 
making  pictures." 

"Being  the  daughter  of  a  prominent 
manager  doesn't  mean  'living  the  life  of 
Riley' — if  said  daughter  has  ambitions 
—I  take  it?" 

"No;  it  means  living  the  life  of  Brady 


By  Edward  Weitzel 

— and  that  means  precious  little  time 
to  idle  away." 

Doubling  in  Screen  and  Stage  Drama. 

"It  seems  to  be  quite  the  thing  this 
season  for  star  actresses  to  double  in 
the  silent  and  the  spoken  drama."  This 
remark  brought  Miss  Brady  back  to  the 
topic  of  conversation  that  had  drawn 
me  to  the  Borough  of  Brooklyn  on  a 
recent  matinee  day. 

"Oh,  yes,"  she  agreed;  "they're  all  do- 
ing it  in  our  set.  There's  Elsie  Fergu- 
son making  pictures  and  rehearsing  in 
'Sacred  and  Profane  Love';  Constance 
Binney  in  Chicago  appearing  in  'Erst- 
while Susan'  and  acting  for  the  screen, 
and  Dorothy  Dalton  playing  '.^phrodite' 
up  at  the  Century  Theatre  when  she 
isn't  putting  in  the  rest  of  her  time 
movie  acting  for  Paramount.  Miss  Dal- 
ton came  to  me  when  she  was  offered 
the  Century  engagement  and  asked  my 
advice  about  earning  two  salaries  at 
once." 

"What  did  you  tell  her? 

"That  she  wouldn't  find  it  easy,  but  to 
go  ahead  if  she  loved  work  and  didn't 
mind  a  short  allowance  of  sleep." 
To  Make  Threie  Pictures  This  Season. 

"How  about  your  own  plans  for  this 
season  ?" 

"I  expect  to  make  three  pictures  while 
filling  my  'Forever  After'  dates.  One 
will  be  completed  during  the  Chicago 
run,  another  while  we  are  in  Phila- 
delphia, and  the  last  one  will  be  made 
here  in  New  York." 

"You  have  also  rehearsed  and  tried 
out  a  new  play  for  next  season,  I  hear." 

"Yes.  We  put  it  on  at  a  Wednesday 
matinee  during  our  recent  engagement 
in  Boston.  The  piece  is  a  melodrama 
by  Henry  Chapman  Ford  and  is  called 


'Anna  Ascenda.'  I  play  the  part  of  a 
Syrian  girl  who  comes  to  this  country." 

"Were  you  satisfied  with  the  tryout?" 

"I  expect  to  use  the  piece  next  season. 
I  like  my  part  and  the  audience  seemed 
to  like  the  play.  I  had  to  study  the 
Syrian  language  while  getting  up  in  the 
part  of  Anna." 

"More  work  for  the  industrious  Miss 
Brady!" 

"Oh,  I  enjoyed  it!  Realart  wants  me, 
to  give  all  of  my  time  to  the  screen, 
but  I  am  too  fond  of  the  personal  con- 
tact between  actor  and  audience  which 
makes  the  stage  so  fascinating." 

"But  there  is  a  fascination  about 
screen  acting  also?" 

"Yes,  indeed!  For  one  thing,  you  can 
sit  out  in  front  and  watch  yourself  act 
after  a  picture  is  finished.  It  doesn't 
seem  to  be  you,  so  you  don't  mind  what 
you  say  about  yourself." 

Living  the  Life  of  Brady. 

Coming  out  of  the  theatre  I  was  con- 
scious of  what  a  large  part  tempera- 
ment plays  in  the  success  of  an  actress 
who  ventures  to  divide  her  waking 
hours  between  the  stage  and  the  screen. 
Alice  Brady  had  given  a  matinee  that 
afternoon  and  would  repeat  the  per- 
formance that  night,  and,  during  an  in- 
terview lasting  over  an  hour  she  had 
sat  composedly  in  her  chair,  talked  ani- 
matedly on  every  topic  which  arose  and 
given  no  indication  of  mental  or  phys- 
ical strain.  Living  the  life  of  Brady 
evidently  means,  for  one  thing,  prac- 
ticing the  art  of  self-control. 


Walla  Walla  Arcade  Changes  Owners. 

John  H.  McDonald,  who  formerly 
owned  the  Walla  Walla,  Wash.,  Strand, 
has  lately  purchased  the  Arcade,  in  that 
city,  from  Dr.  W.  R.  Cram  and  is  in 
possession.  He  will  make  some  needed 
improvements. 


There  Can  Be  No  Dealing  in  Futures  in  "The  Fear  Market." 

Part  of  the  "Life  of  Riley"  led  by  Ali  ce     Brady    in     her     newest  Realart. 


906 


THE  MOVING  PICTURE  WORLD 


February  7,  1920 


Live  . 

^f  ews 

from 

Everywhere 

Carolina  Copy 


Abbott    Starts   Supply  House. 

F ALTON  ABBOTT,  formerly  resident 
•  manager  at  Charlotte,  N.  C,  for  the 
Graver  Amusement  Enterprises,  has 
launched  the  Carolina  Exhibitors  Supply 
Company,  with  a  full  line  of  accessories 
and  motion  picture  supplies,  catering  to 
trade  throughout  the  Carolinas  and  Vir- 
ginia. His  company  will  be  launched  as 
a  co-operative  organization,  and  exhib- 
itors will  subscribe  for  stock,  getting  a 
reduction  of  ten  per  cent,  on  all  purchases 
of  supplies.  A  modern  supply  house  at 
Charlotte  will  be  a  great  convenience  for 
exhibitors  in  this  section  and  should  enjoy 
a  large  trade  from  the  beginning. 

The  Newest  Changes. 
H.  Somerville,  former  manager  of  the 
Strand  Theatre,  Charlotte,  N.  C,  has  ac- 
cepted a  similar  position  with  Craver's 
Broadway  Theatre. — E.  L.  Byers  has  been 
transferred  by  the  Premier  Pictures  Cor- 
poration to  the  territory  out  of  its  newly 
opened  Atlanta  office. — A.  H.  Livezy, 
former  Pathe  salesman  from  here,  recent- 
ly booking  manager  for  Warner's  Thea- 
tres. Columbia,  S.  C.,  is  now  covering 
Pathe  territory  out  of  Atlanta. — R.  T. 
Good,  former  Universal  road  man,  is  now 
with  the  Washington  Fox  exchange. — 
Percy  W.  Wells,  of  Wilmington,  after  at- 
tending the  convention  here,  went  down 
to  Macon,  Ga.,  on  business. 


'Frisco  Froth 


Sennett    Arranges    for    Presentation  of 
Farce. 

IV/T  ACK  SENNETT,  accompanied  by  his 
personal  representative,  E.  M.  Asher, 
spent  several  days  in  San  Francisco  re- 
cently making  arrangements  for  the  pre- 
miere presentation  in  the  West  of  his  latest 
farce,  "Down  on  the  Farm,"  and  trans- 
acting business  in  connection  with  the 
Associated  Producers'  Corporation.  He 
expects  to  begin  work  in  June  on  produc- 
tions to  be  released  under  the  new  ban- 
ner. "Down  on  the  Farm"  will  be  pre- 
sented at  the  Tivoli  Theatre. 

Sky  Acrobat  on  Stage  and  Screen. 

Lieutenant  Omer  Locklear,  whose  feats 
In  changing  airplanes  high  above  the 
ground  have  thrilled  thousands  of  late  on 
San  Francisco  aviation  fields,  recently  ap- 
peared in  person  on  the  stage  of  the  T.  & 
D.  Theatre,  Oakland,  in  connection  with 
a  showing  of  his  picture,  "The  Great  Air 
Robbery." 

Berkeley  Exhibitor  luT-ades  Oakland. 

The  management  of  the  U.  C.  Theatre 
at  Berkeley,  an  east-bay  suburb  of  San 
Francisco,  has  caused  exhibitors  of  Oak- 
land to  sit  up  and  take  notice  by  securing 
a  four  weeks'  lease  on  Te  Liberty  Theatre 
In  the  latter  city  and  offering  a  series  of 
big  screen  attractions.  The  first  of  these, 
"When  the  Clouds  Roll  By,"  with  Douglas 
Fairbanks,  will  be  shown  for  a  run  of  ten 
days  and  will  be  offered  for  a  full  week 
at  the  Berkeley  house. 

Sam  Gordon  Leases  Lyric. 

Through  the  ofHces  of  A.  C.  Blumenthal 
&  Co.,  who  have  figured  prominently  In 
Pacific  Coast  theatrical  deals  of  late,  the 
Lyric  Theatre,   on   Fillmore   street,  San 


Francisco,  Cal.,  has  been  leased  to  Sam 
Gordon,  a  pioneer  exhibitor,  for  a  period 
of  ten  years.  Plans  are  being  made  for 
modernizing  this  house  with  the  idea  of 
making  it  one  of  the  finest  in  the  Fillmore 
district. 

Theatre   Site  Enlarged. 

The  Ackerman-Harris-Loew  interests 
who  recently  purchased  property  at  Mar- 
ket and  Taylor  streets,  San  Francisco,  for 
the  erection  of  a  large  moving  picture 
house,  have  secured  additional  ground 
space  and  now  own  a  site  with  a  frontage 
of  182  feet  on  Market  street,  with  a  uni- 
form depth  of  185  feet  to  Opal  place. 
Plans  for  the  new  theatre  and  office  struc- 
ture have  been  completed  and  construction 
work  will  be  under  way  within  sixty  days. 
Exhibitors  Fronm  on  Operators'  Demands. 

Exhibitors  of  Fresno,  Cal.,  are  a  unit 
in  opposing  the  wage  demands  of  their 
moving  picture  operators  and  declare  that 
rather  than  accede  to  them  they  will  close 
their  houses.  They  set  forth  that  the 
operators,  who  now  receive  $42.50  a  week, 
demand  $70,  with  overtime  that  runs  the 
actual  demands  up  to  $88  a  week. 
Pathe  Manager  Finds   Coast  Prosperous. 

J.  E.  Storey,  new  Pacific  Coast  district 
manager  for  the  Pathe  Exchange,  Inc., 
is  making  a  stay  at  the  San  Francisco 
headquarters,  following  a  trip  over  the 
territory,  and  expresses  delight  at  the 
showing  being  made  here.  Branch  ex- 
changes in  this  field  are  breaking  records 
almost  every  month  and  the  outlook  for 
1920  is  considered  wonderfully  bright. 

"Confession"  Gets  Wide  Advertising. 

The  most  widely  advertised  screen  pro- 
duction at  San  Francisco  since  "Hearts  of 
the  World"  was  offered  is  undoubtedly 
"The  Confession,"  booked  for  an  indefinite 
run  at  the  Rialto  Theatre.  In  addition 
to  much  space  in  the  daily  press,  the  city 
has  been  plastered  with  one  hundred 
twenty-four  sheet  stands,  five  hundred 
three  sheets,  one  thousand  one  sheets  and 
five  thousand  cards.  The  picture  is  doing 
big  business.  George  H.  Davis  is  receiv- 
ing many  offers  for  state  rights  and  will 
leave  for  the  Bast  shortly  In  connection 
with  these. 

Film  Company  Incorporated. 

The  Catholic  Film  Corporation  has  been 
Incorporated  at  San  Francisco,  Cal.,  with 
a  capital  stock  of  $2,000,000,  by  J.  J.  Mur- 
phy, G.  G.  Fraser  and  A.  C.  Keane. 

Musical  Director  Returns  from  East- 
Herman  Heller,  director  of  the  Califor- 
nia Theatre  orchestra,  has  returned  to 
San  Francisco  from  a  ten  weeks'  trip  to 
Eastern  points  and  Canada,  where  he  made 
a  careful  study  of  the  methods  employed 
along  the  line  of  the  presentation  of  mu- 
sical programs.  He  has  resumed  his  for- 
mer duties  and  promises  many  new  ideas. 
Gino  Severi.  who  has  been  dividing  his 
attention  between  the  Portola  and  Im- 
perial theatres,  now  conducted  in  conjunc- 
tion with  the  California,  will  be  heard 
exclusively  in  the  latter  house  in  the 
future. 


Seattle  Samples 


Live  News! 
From  the  Carolinas  to  Seattle! 
We'd  say  that  covered  the  field — but 
we  hate  to  brag  about  such  things. 


VP.  WHITTAKER.  general  representa- 
•  tive  of  Select  Pictures  of  New  York, 
was  in  Seattle  the  week  of  January  12, 
leaving  the  first  of  the  following  week 
for  San  Francisco.  A  few  days  after  his 
departure  Hugh  Rennie,  Seattle  manager 
of  Select,  left  for  a  three  weeks'  trip. 
WIngham  Busy  at  Robertson-Cole. 
L.  Wingham.  manager  of  the  Robertson- 
Cole  Seattle  office,  is  handling  a  big  busi- 
ness. J.  S.  Nelson  and  J.  A.  Merrick  are 
his  capable  salesmen  out  of  the  Seattle 
office. 

Select   Salesmen   on  Tonr. 

George  H.  Christoffars  and  A.  B.  King, 
salesmen  for  Select  in  Northwest,  are  now 
out  on  an  extended  tour  of  the  terri- 
tory in  an  effort  to  win  some  of  the  prize 
money  Selznick  has  offered  in  his  big 
sales  drive,  in  which  $S,000  is  to  be  divided 
among  the  branches. 

It.  C  Hill  a  Sun  Devotee. 

R.  C.  Hill,  formerly  with  Hallmark,  Is 
now  salesman  for  the  Sun  Films  out  of 
Seattle. 

B.  R.  Kellar  Head  at  National  Pictures. 

B.  R.  Keller,  formerly  assistant  man- 
ager and  salesman  of  the  Seattle  Select 
oflice,  is  now  manager  of  the  National 
Picture  Theatres,  Inc.,  with  headquarters 
in  the  Seattle  Select  office. 


Philadelphia  Patter 


DC.  NEAGLEY,  of  the  Opera  House, 
•  Columbia,  Pa.,  announces  that  he 
will  take  over  the  Star  Theatre,  formerly 
owned  by  Mr.  Schurba,  on  the  first  of 
February.  The  Star  will  be  completely 
remodeled  and  will  reopen  with  a  strictly 
first  run  feature  program,  with  an  entire 
change  daily.  A  fine  organ  will  be  In- 
stalled, the  first  one  to  be  Introduced  In 
a  theatre  in  Columbia.  Mr.  Neagley,  while 
an  active  manager,  is  also  a  partner  of 
Charles  Shirley,  of  Columbia. 

Day  Gets  Into  Action. 
Harvey  P.   Day,   representing  the  Na- 
tional Picture  Theatres,  Inc.,  in  Philadel- 
phia territory.  Is  in  action  and  reports 
that  prospects  look  very  encouraging. 
Hnydens  Now  Open  Theatre. 
Mr.  and  Mrs.  M.  M.  Hayden.  who  have 
been  leasing  the  Cayuga  Theatre  in  Ger- 
mantown,  have  now  purchased  the  prop- 
erty  and   will   probably   rebuild   in  the 
spring. 

Refowich  Brothers  Enlarge. 

Refowich  Brothers,  of  Freeland,  Pa., 
have  bought  the  People's  Theatre  of  the 
same  town  and  closed  the  house.  A  large 
new  theatre  will  be  built  on  the  plot  of 
ground  which  they  purchased. 

Dembow  Geta  Big  .\sslgnment. 

George  Dembow.  manager  of  the  Fox 
exchange  in  Philadelphia,  has  been  pro- 
moted to  the  office  of  supervising  man- 
ager of  the  Pittsburgh  Fox  branch.  In 
addition  to  his  own,  and  will  in  the  future 
divide  his  time  between  the  two  cities. 
Pop  Suelke's  House  Opens. 

The  Liberty,  "Pop"  Suelke's  new  Cape 
May  theatre,  had  an  informal  opening  last 
week.  The  official  premiere  of  the  Liberty 
will  be  February  22,  at  which  time  It  la 
hoped  the  new  organ  will  be  completely 
installed. 


February  7,  1920 


THE  MOVING  PICTURE  WORLD 


909 


Educational  and  N on- theatrical  News 

Conducted  by  Margaret  I.  MacDonald 


Bray  Has  a  New  Theory 

of  Getting  to  the  Moon 

M\X  FLEISCHER  of  the  Bray 
Studios,  in  conjunction  with  the 
Popular  Science  Monthly  has 
staged  an  imaginary  trip  to  the  moon 
aboard  a  newly  completed  sky  rocket. 
The  Bray  press  agent  tells  us  that  to 
avoid  being  pulled  back  by  the  earth's 
attraction,  it  will  be  necessary,  when  our 
little  car  gets  under  way,  to  employ 
414,000  horse  power.  For  this  terrific 
blast  we  must  use  radium,  a  mystery  of 
science  which  gives  off  only  one-half  of 
its  energy  in  two  thousand  years.  No 
other  form  of  energy  will  give  us  this 
power. 

Flash  I  We  are  off  with  a  roar  !  When 
we  look  back  we  see  the  earth  growing 
smaller  and  smaller  as  we  speed  of?  into 
space.  We  experience  no  jar  or  vibra- 
tion, for  in  one  end  of  the  rocket  a 
gyroscope  is  operating  at  terrific  speed. 

In  less  than  three  days  we  find  it 
necessary  to  prepare  ourselves  for  a 
landing.  The  problem  now  is  to  keep 
from  smashing  the  rocket.  For  once 
having  broken  away  from  the  earth's 
gravity,  the  rocket  will  fall  on  the  moon, 
unless  we  succeed  in  avoiding  such  a 
catastrophe  by  reversing  our  power.  As 
we  do  this  the  rocket  glides  gracefully 
downward,  slowly  diminishing  in  speed, 
until  we  land  in  one  of  the  vast  craters 
of  the  moon. 

This  remarkable  illustration  of  a  trip 
to  the  moon  is  made  possible  by  a  series 
of  animated  drawings.    Golwyn  has  it. 


Zoology  and  Science  in 

Current  Pathe  Review 

THE  Dance  of  Ancient  Egypt"  is  the 
latest  of  the  series  "The  Spirit  of 
the  Dance,"  which  is  presented  in 
Pathe  Review  No.  37,  released  February 
8.  The  different  dances  are  all  taken 
from  drawings  made  by  Julian  Ollendorf 
and  demonstrated  by  well-known  terpsi- 
chorean  celebrities.  Madame  Desiree 
Lubovska  interprets  this  particular 
dance,  which  was  constructed  from 
ancient  depictions  on  temple  walls, 
approximately  as  it  must  have  been 
done  in  1200  B.  C. 

The  pathecolor  process  is  effective  in 
"On  the  Trail  of  the  Iron  Duke — The 
Forest  of  Bussaco-Portugal."  In  the 
heavily  wooded  hills  the  Duke  of 
Wellington  won  a  famous  victory  over 
Massena  in  1810.  Today  the  place  is 
modernized  to  a  great  degree  and  the 
picturesque  old  monastery  is  now  a 
hotel,  the  center  of  a  much  visited  health 
resort. 

"Another  Worry  for  Fritz"  is  shown 
in  views  taken  at  the  Bureau  of  Stand- 
ards, Washington,  D.  C.  The  wartime 
needs  gave  government  experts  oppor- 
tunity to  develop  the  science  of  lens 
making  which  was  monopolized  by  Ger- 
many before  the  war.  The  work  done 
by  the  experts  is  most  fascinating,  show- 
ing the  manner  in  which  the  rough 
blocks  of  glass  are  ground  out  and  pol- 
ished. 

In  "Melting  Steel  with  Snow,"  it  is 


shown  how  French  engineers  have  found 
an  inexhaustible  source  of  heat  and 
power  in  the  mountain  storehouses  of 
Nature.  The  first  step,  that  of  melting 
snow  and  shipping  it  down,  is  attended 
to  by  Nature.  The  sizable  stream  which 
results,  is  harnessed  between  concrete 
walls  and  passed  through  the  power 
house,  where  the  power  and  heat  is 
"drained." 


I     Big  Educational  Deals  \ 

E-  LSEWHERE   in   this   issue  are  | 

two  big  stories  witli  large  bear-  | 

=  '  ing   on    the    educational    field.  | 

1     One  is  that  Goldwyn  has  acquired  | 

I     a  controlling  interest  in  the  Bray  | 

I     Pictures  Corporation  whose  releases  | 

1     it  has  been  distributing  since  last  | 

I     Septenvber.  | 

I        The  other  story  is  that  Educa-  | 

1     tional   Films  Corporation   has   sent  | 

I     Joe  Lee  on  a  tour  of  distributing  | 

I     depots  east  of  the  Mississippi  for  | 

1     the    purpose    of    establisbing    ex-  | 

I     changes  for  Educational  itself.  | 

i        Special  attention  is  called  to  these  | 

i     developments   because    they   appear  | 

outside  of  this  department  and  be-  I 

cause    it   is   the    belief    of   Moving  i 

Picture     World     that     the     educa-  | 

I     tional  and  non-theatrical  field  is  one  | 

I  to  which  close  attention  must  be  | 
I     paid.    And    Moving    Picture  World 

I    is  going  to  give  it  all  the  atten-  1 

I     tion  it  deserves.  | 

■~iiiiilliliiiiiii)iiiiiiiiiiiiriiiiiiiiiiMiiiiiiMiiiiiriiililiiriiiriiiniiiiiiiliiiiliiiiiiiiliiiiiilltiiiiiiiiiiiliiiiiiliiiiMriiMi.= 

Churches  Organize  to 

Make  Scriptural  Dramas 

A FEW  years  ago  the  mere  men- 
tion of  placing  a  motion  picture 
projector  in  one  of  the  Kansas 
City  churches,  or  any  other  church  for 
that  matter,  would  have  caused  a  large 
portion  of  its  members  to  throw  up  their 
hands  in  horror.  It  was  considered  a 
sin  to  go  inside  a  motion  picture  theatre, 
let  alone  make  a  theatre  of  the  church, 
and  picture  shows  were  scorned  by  many 
people  as  immoral  and  undesirable. 

This  strong  opposition  of  ministers 
and  church-going  people  to  the  moving 
pictures  is  fast  becoming  a  thing  of 
the  past.  A  good  indication  of  the  place 
they  have  won  in  the  hearts  of  the 
American  people  of  every  class  and  re- 
ligious belief  was  the  recent  announce- 
ment in  Kansas  City  of  a  nationwide 
church  organization,  known  as  the  In- 
ternational Church  Film  Corporation, 
which  proposes  to  turn  the  vast  edu- 
cational possibilities  ©f  the  film  to  re- 
ligious ends. 

This  changed  attitude  of  the  church 
and  its  people  is  considered  by  Kansas 
City  exhibitors  as  a  big  victory  for  the 
exhibitor  and  the  producer  of  motion 
pictures. 

Capt.  G.  Charles  Gray,  formerly  chap- 
lain attached  to  the  base  hospital  at 
Fort  Riley  during  the  war,  is  in  Kansas 
City  in  the  interest  of  this  big  inter- 
denominational movement  which  hopes 
to  make  the  church  a  social  as  well  as 
a  religious  "community  center."  Capt. 
Gray  will  open  offices  in  Kansas  City, 


which  is  to  be  one  of  the  distributing 
centers  for  the  films  made  by  the  cor- 
poration. There  will  be  16  such  centers 
in  the  United  States. 

"We  are  going  to  edit  and  film  the 
great  thrilling  dramatic  stories  of  the 
■Bible,"  said  Captain  Gray.  "The  screen 
will  be  made  to  preach  sermons,  not  by 
any  melodramatic  appeal,  but  by  the 
setting  forth  of  the  great  virile  modern- 
day  truths  of  the  Scriptures.  The  films 
will  be  edited  by  competent  Bible  schol- 
ars, always  with  a  careful  regard  to 
historical  accuracies,  customs  and  the 
implied  truth  of  the  narrative  repre- 
sented. 

"We  are  proposing  to  operate  the 
camera  in  foreign  fields,  under  the  di- 
rection of  the  various  foreign  mission- 
ary boards,  and  bring  this  film  back  to 
the  home  churches  to  be  used  in  mis- 
sionary educational  work,  especially  in 
the  Sunday  schools.  The  moving  picture 
is  certain  to  bring  a  new  day  of  enlight- 
enment and  inspiration  for  foreign  mis- 
sions. 

"The  vast  resources  of  the  motion  pic- 
ture in  the  constructive  teaching  of 
Americanism  to  foreign-speaking  peo- 
ples in  the  United  States,  for  example, 
has  yet  scarcely  been  conceived.  The 
day  has  come  for  the  patriotic  and  re- 
ligious adaptation  of  this  most  fascinat- 
ing invention  of  the  age.  The  churches 
can  delay  its  universal  use  only  at  the 
expense  of  losing  their  place  as  the  his- 
toric  pioneer   in  matters  educational." 


Celebrated  Players  Buy  Educationals. 

J.  L.  Friedman,  president  of  the  Cele- 
brated Players  Film  Corporation,  Chi- 
cago's hustling  state  rights  exchange, 
announces  the  publication  of  an  inter- 
esting series  purchased  from  the  Edu- 
cational Films  Corporation.  The  series 
comprises  a  reel  a  week  of  extremely 
timely  and  instructive  matter. 

On  February  2  a  reel  combining  views 
of  historic  Monterey,  situated  in  the 
fruit  belt  of  California,  and  a  short, 
cryptic  picture  talk  on  "The  Chemistry 
of  Combustion"  will  be  published,  to  be 
followed  on  February  9  with  "Sheep  of 
Chelan"  and  on  February  16  with  views 
of  a  "Modern  Mexican  Hacienda." 

An  interesting  point  in  this  latter  re- 
lease is  that  it  brings  to  the  screen  the 
"Mexican  Douglas  Fairbanks,"  a  cowboy 
whose  pranks  and  cavortings  have 
brought  him  much  fame. 


Manufacture  of  Tung^sten  Wire  in  Film. 

In  pursuance  of  the  policy  to  show  a 
cross  section  of  American  industry,  the 
Ford  Educational  Weekly  has  made  a 
screen  study  of  the  manufacture  of 
tungsten  wire  used  in  electric  globes. 
This  new  educational  subject  will  be 
released  through  the  Goldwyn  company 
on  February  8.  The  picture  shows  the 
reduction  of  tungsten  to  the  wire  stage; 
then  the  drawing  of  the  wire  to  extreme 
thinness,  and  its  mounting  for  use  as 
a  filament  in  an  electric  light  globe. 
The  factory  in  which  these  various  pro- 
cesses are  carried  on  also  manufactures 
the  vacuum  globes  in  which  the  tung- 
sten filament  is  used.  And  in  the  course 
of  the  pictorial  exposition,  the  blowing 


910 


THE   MOVING  PICTURE  WORLD 


February  7,  1920 


o£  the  bulb  is  shown.  In  this  connec- 
tion, it  may  be  mentioned  that  bulb- 
blowing  is  one  of  the  most  precarious 
of  industrial  occupations.  It  requires 
great  skill,  which  is  acquired  only 
through  long  practice.  The  picture 
shows  all  the  processes  from  the  draw- 
ing of  the  tungsten  wire  to  the  careful 
packing  of  the  finished  electric  bulb. 

Prisma's  "Magic  Oay." 

One  of  Prizma's  best  is  being  released 
this  week  in  a  carefully  detailed  illus- 
tration of  the  making  of  pottery.  The 
Rookwood  Potteries,  at  Cincinnati,  Ohio, 
have  been  chosen  as  a  fitting  place  from 
which  to  demonstrate  the  modern  work- 
ings of  an  ancient  industry. 

The  picture,  directed  and  photo- 
graphed by  Captain  George  E.  Stone, 
is  a  delightful  presentation  of  its  kind, 
and  the  home  of  the  Rookwod  pottery, 
with  its  beautiful  flower-strewn  en- 
trance, is  first  noted,  after  which  we 
visit  the  interior  of  the  shops  and  are 
permitted  to  watch  at  close  range  an 
article  of  pottery  shape  itself  under  the 
hand  of  one  of  the  most  skilled  workers. 
When  the  vase  leaves  his  hand,  it  is 
turned  over  to  the  decorative  artist  for 
further  beautifying,  glazing  and  firing. 

Samples  of  the  shop's  most  beautiful 
masterpies  are  shown,  and,  lastly,  an 
allegory  posed  gracefully  by  a  member 
of  the  Rookwood  firm. 


The  Moving-  Picture  Art 

as  Siam  Practised  It 

WHAT  a  thrill  the  natives  of  Siam 
some  few  hundreds  of  years  ago, 
must  have  undergone  when  the 
moving  picture  art  in  embryo  flashed 
its  wonders  upon  them.  And  we  are 
even  more  astonished  than  they  to  find 
that  the  nineteenth-century  invention 
was  several  hundred  years  behind  in 
the  propagation  of  an  idea. 

The  evidence  stands  for  itself  and  was 
presented  to  this  country  by  the  king 
of  Siam  in  1875,  but  has  remained  hid- 
den away  in  boxes  at  the  National  Mu- 
seum ever  since.  Finally  it  soaked 
through  somebody's  cranium  that  these 
little  figures,  conceived  by  some  ancient 
Griffith  or  DeMille,  might  make  good 
copy  for  a  movie  scribe. 
So  here  we  have  them  just  as  they 


looked  in  the  days  when  they  were 
mounted  on  rods  and  manipulated  by 
a  careful  operator  behind  a  screen  of 
white  cloth.  Just  how  thrilling  the 
dramas  outlined  by  them  were,  we  do 
not  know;  or  just  how  Chaplinian  the 
comedy.  At  any  rate  we  can  feel  well 
assured  that  the  very  novelty  of  the 
thing  proved  immensely  entertaining  to 
the  ancients  of  that  period  in  Siam. 

A  perusal  of  these  figures  reveals 
grace  and  ingeniousness  of  outline:  and 
one  can  even  sense  a  shade  of  the  ro- 
mantic amid  the  tragedy,  however  gro- 
tesque it  may  appear,  that  permeates  the 
central  composite  picture.  Give  a 
thought  to  these  moving  figures  of  the 
dusky  ages. 


Some  Things  Worth  Knowing 

That  one  of  the  most  important 
features  of  the  current  issue  of  the 
Pathe  News  is  a  demonstration  of  the 
merits  of  a  new  invention  in  aeroplanes. 
This  plane  rises  vertically,  without  the 
usual  "take-off,"  by  means  of  rapidly 
revolving  horizontal  propellers.  In  the 
same  issue  Bobby  McLean,  champion 
ice  skater,  gives  a  final  exhibition  before 
setting  out  for  Norway  to  race  Oscar 
Mathieson.  • 


That  the  Newton  Catholic  Club  of 
West  Newton,  Mass.,  is  one  of  several 
non-profit  making  social  organizations 
that  have  contracted  for  Realart  Pic- 
tures recently.  The  indorsement  has 
also  been  signed  by  R.  H.  Clark,  man- 
ager of  the  Town  Hall,  Weston,  a  com- 
munity center  supported  by  one  of  the 
wealthy  men  of  the  town.  The  pictures 
which  won  this  distinction  for  Realart 
are  "Erstwhile  Susan"  and  "Anne  of 
Green  Gables." 


That  Don  Carlos  Ellis,  head  of  the 
school  book  division  of  the  Educational 
Department  of  the  Universal  Film  Man- 
ufacturing Company,  has  been  in  Wash- 
ington for  the  past  week  in  consulta- 
tion with  Dr.  Philander  P.  Claxton, 
United  States  Commissioner  of  Educa- 
tion, and  other  educational  authorities, 
in  regard  to  the  production  of  a  series 
of  pedagogical  films  to  be  exhibited  at 
the  February  session  of  the  National 


Educational  Association   at  Cleveland, 
Ohio. 

*   *  • 

That  one  of  the  Judge  Brown  series 
of  moving  pictures,  entitled  "Thief  or 
Angel,"  was  used  in  illustrating  a  ser- 
mon preached  by  Rev.  Dr.  Leslie  Willis 
Sprague  in  the  Judson  Memorial  Church, 
at  Washington  Square,  New  York  City, 
on  Sunday  night.  The  sermon  was  on 
"Good  Motives  and  Evil  Deeds."  Dr. 
Sprague,  former  pastor  of  a  Brooklyn 
church,  is  now  head  of  the  industrial 
and  religious  sections  of  the  Community 
Motion  Picture  Bureau,  New  York  City. 

*  *  * 

That  Universal  Current  Events  has 
some  unusual  scenes  of  the  overflowing 
of  the  Rhine  at  Coblenz,  Germany,  also 
views  of  Niagara  Falls  in  mid-winter, 
and  scenes  in  Yellowstone  Park  show- 
showing  herds  of  deer  seeking  the 
haunts  of  men  in  search  of  food. 

*  *  * 

That  Max  Fleischer's  clown  made  an 
embarrassing  mistake  in  his  latest  "Out 
of  the  Inkwell"  number  when  he  placed 
a  tack  in  the  artist's  chair,  and  a  lady 
guest  sat  down  on  it.  Needless  to  say 
the  clown  made  a  quick  dive  for  the 
inkwell  to  cover  his  vexation. 

*  *  «" 

That  one  of  the  subjects  of  a  recent 
Goldwyn-Bray  Pictograph  discloses  the 
shocking  criminality  of  a  feminine  hunt- 
ing wasp.  The  cameraman  has  the  in- 
side track  on  all  the  details  of  her  crime. 

*  41  * 

That  twenty-six  public  schools  in 
Kansas  City  are  running  moving  pic- 
tures six  afternoons  and  nights  in  the 
week  with  such  great  success  from  an 
educational  standpoint,  that  the  school 
board  has  heartily  indorsed  the  move- 
ment which  has  been  carried  on  under 
the  direction  of  C.  H.  Mills,  community 
center  director.  More  schools  in  this 
city  are  planning  to  run  pictures  im- 
mediately, following  the  realization  that 
they  can  be  run  on  a  paying  basis.  "The 
Bluebird"  was  shown  to  16,000  persons. 
It  was  run  at  twenty-one  schools  to  a 
box  office  total  of  $1,431,  making  a  profit 
of  $800.  Half  of  the  surplus  reverted  to 
the  community  centers  to  be  used  in 
improving  schools  and  communities.  The 
other  half  went  to  the  school  board  to 
be  used  in  buying  educational  films. 


Copyright  by  Underwood  &  Underwood. 

Movie  Fans  in  Siam  Laughed  and  Cried  at  Moving  Pictures  Hundred  of  Years  Before  American  Audiences  Did 

These  ancient  figures,  mounted  on  rods,  and  projected  by  an  "operator"  on  the  "screen,"  a  white  cloth  hung-  between  the  light 
and  the  audience  proves  it.  Left  to  rlgrht  above  are:   A  "tense  situation"  between  hero  and  heroine;  Hunlman,  the  monlcey 
god,  with  his  warriors  in  a  big  battle  set;  the  Siamese  Charlie  Chaplin;  and  the  Sun  God  In  a  "sensational  production." 


February  7,  1920 


THE   MOVING   PICTURE  WORLD 


911 


Schenck  Engages  Halliday. 

John  Halliday,  who  has  just  finished 
playing  the  role  of  Daniel  Garford,  the 
artist,  opposite  Norma  Talmadge,  in  her 
second  First  National  picture,  "The 
Woman  Gives,"  has  now  been  engaged 
by  Joseph  M.  Schenck  to  play  Jim  Win- 
throp,  the  lead,  in  support  of  Constance 
Talmadge  in  "The  Love  Expert."  "The 
Love  Expert"  is  an  original  story  by 
John  Emerson  and  Anita  Loos,  and  will 
be  the  fifth  of  Constance  Talmadge's 
First  National  releases. 


Universal  Awards  Prizes  in 

Big  Business  Drive  Contest 


"The  Dangerous  Talent"  Is 
Strong  Drama  of  Today 

THE  DANGEROUS  TALENT,"  the 
latest  "Flying  A"  super-drama,  is 
a  "human"  sort  of  story,  which 
Margarita  Fisher  vitalizes  and  brings 
close  to  the  experience  of  the  spectator 
— that  is  not  to  say  that  the  screen 
spectators  have  all,  like  "Lelia  Mead," 
sat  on  a  park  bench,  hungry,  scanning 
the  newspaper  for  a  job,  nor  have  they 
necessarily  been  born  with  a  talent 
that  seemed  a  curse  and  a  blessing  by 
turns;  nor  is  it  taken  for  granted  that 
they  have  brilliantly  exposed  a  couple 
of  crooks  and  then  proceeded  to  fall 
in  love  with  a  wealthy  employer— but  it 
does  mean  that  Margarita  Fisher  and 
a  strong  supporting  cast  have  made 
the  experiences  of  the  heroine  so 
natural  and  convincing  that  they  touch 
a  sympathetic  chord  in  every  heart. 

Harry  Hilliard,  playing  opposite  the 
star,  handles  the  role  of  the  wealthy 
young  bachelor  and  philanthropist  with 
understanding  and  finesse.  Harvey 
Clark  is  the  tricky  butler.  Other  roles 
of  importance  are  interpreted  by  Neil 
Hardin,  as  a  good  for  nothing  "sponge" 
lazily  enjoying  a  sinecure  as  secretary 
to  the  philanthropist ;  George  Periolat, 
a  crusty  and  suspicious  lawyer,  and 
Mary  Talbot,  a  park  bench  derelict, 
whose  hardened  outlook  on  life  has 
worked  out  a  philosophy  which  was  the 
source  of  Lelia  Mead's  inspiration  in 
getting  a  job,  and  the  cause  of  her  fall 
from  grace  later. 

All  the  way  through  the  picture  is 
crowded  with  vivid,  suspenseful  drama, 
youthful  romance  and  interesting  char- 
acter sketches.  Daniel  Whitcomb  wrote 
the  story,  which  was  adapted  to  the 
screen  by  Lois  Zellner.  George  L.  Cox 
directed  the  production. 


WITH  an  average  ol  over  20  per 
cent,  increase  in  bookings  for  a 
three  months'  period,  Universal 
has  just  announced  the  results  of  its 
recent  big  business  drive.  The  sales- 
men and  the  office  force  of  the  Univer- 
sal's  Cleveland  exchange  have  been 
mailed  a  check  for  $2,500  as  an  award 
for  winning  first  place  in  a  three 
months'  sales  contest  which  closed  on 
the  first  of  the  year.  The  Cleveland  ex- 
change increased  its  film  sales  by  55.57 
per  cent,  over  the  sales  made  during 
the  three  months  immediately  preceding 
the  contest. 

Detroit  was  second  with  an  increase 
of  54.61  per  cent.  Detroit's  check  was 
for  $1,300.  The  third  Universal  ex- 
change to  come  in  the  money  was  the 
Buffalo  branch,  which  captured  third 
place  with  an  increase  of  44.7  per  cent, 
and  won  a  check  for  $700. 

Besides  the  main  awards  in  the  lively 
sales  contest  the  most  efficient  salesman 
in  each  of  twenty-five  exchanges  re- 
ceived a  check  for  $100.  J.  A.  Daly,  pub- 
licity manager  of  the  Charlotte  (N.  C.) 
Exchange,  received  $50  as  an  award  for 
the  best  and  most  consistent  publicity 
during  the  contest  A  second  publicity 
prize,  $25,  was  given  to  Dean  Collins,  of 
the  Portland,  Oregon,  Universal  branch. 
These  prizes  are  in  addition  to  the  pro- 
visions made  for  publicty  men  in  the  big 
contest. 

Netted  Over  25  Per  Cent.  Increase. 

So  spirited  was  the  drive  that  the 
Universal  sales  machine  as  a  whole  av- 
eraged an  increase  of  over  25  per  cent, 
during  the  months  of  October,  Novem- 
ber and  December,  as  compared  to  the 
months  of  July,  August  and  September 
of  last  year. 

The  contest  was  known  as  the  $6,000 
Prize  Contest,  that  amount  of  money 
being  set  aside  to  be  divided  among 
three  leading  exchanges  and  among  the 
twenty-five  top  salesmen.  Other  prizes 
were  added  during  the  competition,  un- 
til the  total  amount  awarded  as  a  re- 
sult of  the  drive  was  more  than  $7,000. 

The  increase  gained  by  the  various 
exchanges  is  all  the  more  unusual  due 
to  the  fact  that  the  results  were  com- 
pared with  months  in  which  a  pre- 
vious sales  contest  was  running  at  full 


steam  — the  Universal  anniversary  con- 
test, which  lasted  for  two  months  last 
summer.  The  winners  in  that  contest 
were  Pittsburgh,  San  Francisco  and 
Cleveland,  with  percentage  increases  of 
24,  22  and  20  per  cent.,  respectively.  In 
the  previous  contest  Detroit  was  fourth 
with  18  per  cent,  and  Buffalo  was  almost 
at  the  bottom  of  the  list,  showing  a 
loss. 

Business  Increase  at  Branches. 

The  percentage  of  increase  in  business 
of  the  leading  exchanges  for  the  three 
months  of  the  contest  follows  :  Cleve- 
land 55.57  per  cent.;  Detroit,  54.51;  Buf- 
falo, 44.7;  Chicago.  43.88;  Milwaukee, 
38.02;  Pittsburgh,  35.96;  New  York,  32; 
Des  Moines  30.34;  San  Francisco,  2/; 
Seattle,  25.06;  Sioux  Falls,  24.96;  Los 
Angeles,  20.25. 

To  spur  salesmen  on  to  greater  indi- 
vidual efforts  prizes  of  $100  were  of- 
fered for  the  top  salesmen  of  each 
branch  exchange  In  this  way  every  ex- 
change had  at  least  one  man  who  bene- 
fited directly  by  the  contest.  In  Chi- 
cago and  New  York,  because  of  the  size 
of  the  exchanges,  two  $100  prizes  were 
offered.  An  interesting  angle  of  the 
drive  is  that  at  Sioux  Falls  Universal's 
only  woman  sales  representative  topped 
the  list.  

Picking  Cast  for  New  Duncan  Serial. 

Vitagraph  has  assembled  an  unusually 
strong  supporting  cast  for  William  Dun- 
can, who  now  has  his  new  Vitagraph 
serial  by  Albert  E.  Smith,  president  of 
Vitagraph,  and  his  new  collaborator, 
Cleveland  Moffett,  well  under  way. 
Edith  Johnson  is  again  Mr.  Duncan's 
leading  woman.  Virginia  Nightingale,  a 
graduate  of  Vitagraph  comedies,  ap- 
pears as  the  feminine  "heavy,"  while 
Jack  Richardson,  formerly  "heavy"  for 
J-  Warren  Kerrigan  and  W.  S.  Hart, 
occupies  the  same  position  with  Mr. 
Duncan,  succeeding  Joe  Ryan,  who  is 
being  starred  with  Jean  Paige  in  his 
own  serial. 


Change  Title  of  Ince  Picture. 

Enid  Bennett's  latest  Thomas  H.  Ince 
production,  announced  previously  un- 
der the  title  of  "The  Man  in  the  Moon," 
has  been  changed  to  "The  False  Road." 


"The  Woman  God  Sent,"  "Blind  Youth"  and  "The  Woman  Game"  Given  Our  Own  Presentation. 

Showing  Selznlck  stars  about  to  magnetize  the  boz-ofBce  registers  all  over  the  country. 


912 


THE   MOVING   PICTURE  WORLD 


February  7,  1920 


Four  Big  Productions  Scheduled 

By  Pathe  for  Release  in  February 


WITH  four  big  special  productions 
ready  for  release  it  is  expected 
that  February  will  be  a  banner 
month  for  Pathe.  In  the  judgment  of 
officials  of  the  company  nothing  finer 
in  the  way  of  productions  has  ever  been 
released  than  the  four  pictures  which 
have  been  completed  and  will  be  released 
in  the  coming  month.  Crauford  Kent 
will  be  seen  in  "Other  Men's  Shoes," 
an  Edgar  Lewis  production;  June 
Caprice  appears  in  "In  Walked  Mary"; 
Sylvia  Breamer  and  Robert  Gordon  are 
the  stars  of  "Respectable  by  Proxy,"  a 
J.  Stuart  Blackton  production;  and 
Frank  Keenan  will  be  seen  in  "Smould- 
ering Embers." 

"Other  Men's  Shoes"  is  from  the  pen 
of  the  well  known  war  correspondent, 
Andrew  Soutar,  but  it  is  not  a  war  play. 
It  is  the  story  of  a  "Fighting  Parson" 
and  of  his  brother  of  a  much  gentler 
character.  Crauford  Kent  plays  the 
dual  role  of  the  brothers.  Irene  Boyle 
makes  her  return  to  the  screen  as  the 
pastor's  sweetheart.  John  P.  Wade, 
Stephen  Grattan,  Edna  May  Spurl,  Phil 
Sanford,  Jean  Armour,  Stephen  Radmun 
and  Jack  Shankey  are  others  in  the  cast. 

Big  Scenes  in  Production, 

Throughout  the  picture  a  high  dra- 
matic suspense  prevails,  but  Harold 
Forshay  and  Bobby  Connelly,  who  both 
have  achieved  reputations  in  light  com- 
edy roles,  put  much  humor  into  the  side 
action.  Some  big  scenes  are  staged  in 
the  production,  4,000  extras  being  used. 
Of  these  3,000  are  children.  There  is  a 
big  scene  representing  a  demonstration 
at  the  town  hall  in  which  800  perspns 


took  part,  and  in  another  scene  at  Shady 
Side,  New  Jersey,  about  1,000  factory 
workers  were  used  in  the  picture. 

In  her  production  "In  Walked  Mary," 
June  Caprice  has  a  part  well  suited  to 
her  talents.  It  is  a  story  of  a  romance 
in  the  South. 

The  J.  Stuart  Blackton  production, 
"Respectable  by  Proxy,"  is  one  of  the 
best  of  the  Blackton  pictures.  The  story 
stands  out  in  its  original  twists  and 
Sylvia  Breamer  and  Robert  Gordon 
effectively  interpret  the  leads. 

In  "Smouldering  Embers"  Frank 
Keenan  is  seen  in  some  of  the  best  work 
of  his  career.  He  plays  the  part  of  a 
wandering  tramp,  deserted  years  before 
by  his  wife  who  also  stole  his  son. 


Pathe  Lists  Another  Blackton  Film. 

The  latest  J.  Stuart  Blackton  produc- 
tion, "Respectable  by  Proxy,"  released 
through  Pathe,  has  for  a  background 
the  lite  of  a  chorus  girl,  and  the  oppor- 
tunity afforded  for  striking  character 
delineation  has  not  been  overlooked  Ijy 
Mr.  Blackton.  It  is  described  as  a  fine 
blending  of  comedy  and  drama. 

Mr.  Blackton  has  chosen  a  well  bal- 
anced cast  to  support  Sylvia  Breamer 
and  Robert  Gordon.  Others  in  the  cast 
are  Eulalie  Jensen,  Margaret  Barry, 
William  R.  Dunn,  Bessie  Stinson  and 
Alorgan  Thorpe. 

A  big  campaign  of  advertising  and  ex- 
ploitation will  support  the  distribution 
of  the  feature  by  Pathe.  It  is  believed 
that  the  title  lends  itself  to  unusual 
exploitation  and  the  campaign  book  on 
the  production  is  full  of  live  sugges- 
ti(>n'^  in  th  it  direction. 


Brentwood  Picture  Going  Big. 

"The  Third  Generation,"  a  Brentwood 
picture,  is  meeting  with  success  in  first 
run  houses  throughout  the  country. 
Betty  Blythe  has  the  feminine  lead  in 
this  Robertson-Cole  Superior  Picture 
and  is  supported  by  Mahlon  Hamilton, 
Betty  Brice,  Jack  Pratt,  Joseph  Swick- 
ard  and  Edward  Cecil. 


Republic  Lists  Releases 

for  January  and  February 

WHAT  are  announced  as  some  par- 
ticularly good  productions  were 
released  during  January  and  are 
scheduled  for  release  by  the  Republic 
Distributing  Corporation  during  Feb- 
ruary. In  fact,  a  glance  over  the  list 
is  deemed  sufficient  to  warrant  a  care- 
ful consideration  of  each. 

During  January,  Republic  released  the 
Lloyd  Carleton  production,  "The  Amaz- 
ing Woman,"  starring  Ruth  Clifford. 
"The  Blue  Pearl,"  featuring  the  stage 
star,  Edith  Hallor,  will  be  given  its  first 
showing,  and  last  but  not  least  is  the 
famous  "Trilby"  drama.  This  produc- 
tion has  an  all-star  cast  including  Clara 
Kimball  Young,  Wilton  Lackaye  and 
Chester  Barnett. 

In  February  the  Edward  Jose  pro- 
duction, "Mothers  of  Men,"  will  be  given 
its  initial  showing.  Claire  Whitney  is 
the  star  of  this  production.  One  of  the 
Williamson  sub-sea  dramas,  "The  Girl  of 
the  Sea,"  is  listed  for  release.  It  fea- 
tures Betty  Hilburn  and  Chester  Bar- 
nett. Edythe  Sterling,  a  versatile 
screen  player,  is  starred  in  "The  One 
Way  Trail,"  which  is  also  scheduled  for 
release  in  February. 

The  first  of  the  two-reel  screen 
dramas  telling  of  the  experience  of  ex- 
Chief  William  J.  Flynn  of  the  United 
States  Secret  Service  will  be  released  in 
Februarj'.  These  short  detective  dramas 
feature  Herbert  Rawlinson.  Jackie 
Saunders,  star  of  the  stage  and  screen, 
is  the  star  of  the  production,  "Dad's 
Girl,"  which  will  be  released  in  Feb- 
ruary. 

Republic  to  Distribute 

C.  R.  McCauley  Pictures 

ONE  of  the  interesting  announce- 
ments of  the  week  emanating  from 
the  Republic  offices  is  that  the 
special  production,  "The  Girl  Supreme," 
will  be  released  through  Republic.  It 
is  a  C.  R.  McCauley  Photoplays  presen- 
tation with  an  all-star  cast.  O.  L.  Sell- 
ers directed  the  picture. 

In  order  to  obtain  some  idea  of  the 
quality  of  the  picture,  the  cast  is  now 
announced  as  including  Melbourne  Mac- 
Dowell,  famous  stage  and  screen  star, 
who  will  be  remembered  by  the  older 
generation  as  the  star  in  the  famous 
Sardou  repertoire  with  his  wife,  Fanny 
Davenport,  and  who  recently  has  played 
in  "The  Boomerang,"  "Eve  in  Exile" 
and  "Soldiers  of  Fortune"  on  the 
screen;  Bernard  Burning,  director  and 
player;  Seena  Owen,  who  has  been 
starred  and  had  leading  parts  ever  since 
her  first  appearance  on  the  screen  five 
years  ago;  Lon  Chaney,  character  ac- 
tor who  scored  a  personal  triumph  in 
"The  Miracle  Man;"  Eugenie  Besserer, 
famous  for  her  dual  role  portrayals; 
Scott  McKee,  Jack  Curtis,  Anna  Her- 
nandez, Harry  Lonsdale,  Claire  Mc- 
Dowell and  Tully  Marshall. 


Story  Book  Line: 
"And  the  Pine 
Tree  Whimpered 
Lonesomely.  All 
Because—" 

Because  of  Hope 
Hampton,  in  the 
foreground  of  said 
pine,  as  she 
appears  in  "A 
-Modern  Salome," 
.Jules  Brulatour's 
production  for 
Metro. 


February  7,  1920 


THE  MOVING  PICTURE  WORLD 


913 


Edwin  Car  ewe  Finishes  "Rio  Grande" 

Based  on  Play  by  Augustus  Thomds 


"Woman  God  Sent"  Nears  Completion. 

According  to  a  report  from  the  Selz- 
nick  offices  "The  Woman  God  Sent"  is 
Hearing  completion,  and  it  will  probably 
be  sent  to  the  cutting  room  next  week. 

According  to  Larry  Trimble,  the  direc- 
tor, the  principal  players,  Sena  Keefe, 
and  Joe  King,  are  doing  some  excellent 
work  in  this  picture. 


To  Rebuild  and  Enlarge 
Baltimore's  Wilson  Theatre 

THE  WILSON  THEATRE,  Balti- 
more, which  has  been  under  the 
management  of  Guy  L.  Wonders 
since  it  opened,  is  to  be  rebuilt  and  en- 
larged to  have  a  seating  capacity  of 
2,500,  and  approximately  $750,000  will  be 
spent  on  the  construction.  The  designs 
are  being  prepared  by  architect  E.  G. 
Blanke. 

The  plot  of  ground  which  will  be  used 
for  the  enlarging  of  the  New  Wilson 
is  now  occupied  by  the  Church  of  the 
Messiah,  which  was  built  at  the  corner 
of  Gay  and  Fayette  streets  over  80 
years  ago.  It  is  estimated  that  the  area 
of  the  new  theatre,  when  completed, 
will  be  approximately  20,000  square  feet. 

For  many  months  negotiations  for 
purchasing  the  church  property  have 
been  going  on  and  the  transaction  de- 
layed due  to  some  of  the  older  members 
of  the  Church  of  the  Messiah  being 
against  the  abandonment  of  church  ac- 
tivities at  that  location.  Also  the  ap- 
proval of  Bishop  John  Gardner  Murray, 
bishop  of  the  Episcopal  Diocese  of 
Maryland,  and  the  consent  of  the  ves- 
tries of  Christ  and  Grace  Churches  had 
to  be  gained. 

The  cost  of  the  property  is  said  to 
have  been  about  $2,500  per  front  foot. 
The  church  property  will  be  taken  over 
on  .A.pril  12. 

Builders  who  wish  to  bid  on  the  work 
will  be  given  detailed  plans  for  esti- 
mates about  March  1.  It  is  thought 
probable  that  the  theatre  will  be  com- 
pleted about  September  15. 


Original  Title  Restored 

on  Priscilla  Dean  Film 

UNIVERSAL  officials  have  decided 
to  title  Priscilla  Dean's  latest  pro- 
duction, "The  Virgin  of  Stamboul." 
This  Jewel  production  was  five  months 
in  the  making,  under  the  direction  of 
Tod  Browning.  The  story  by  H.  H.  Van 
Loan  was  entitled  "The  Virgin  of  Stam- 
boul," but  owing  to  the  story  centering 
about  a  beggar  girl  of  Constantinople, 
the  title  "The  Beautiful  Beggar"  was 
decided  on.  Mr.  Van  Loan,  remon- 
strated against  this,  wiring  as  follows: 
"Consensus  opinion  big  majority  pro- 
ducers is  that  real  title  for  Priscilla 
Dean  picture  should  be  "The  Virgin  of 
Stamboul."  Sennett,  Ince,  Lesser,  and 
others  told  me  this  is  one  of  best  titles 
ever  heard.  Asked  me  why  you  changed. 
They  say  this  title  suggests  big  picture 
and  also  interests  curiosity.  Others 
outside  industry  have  told  me  it  is  a 
shame  to  chance  such  a  good  title.  "Vir- 
gin of  Stamboul"  is  best  title.  You  can't 
beat  it." 

To  which  Carl  Laemmle  replied:  "It 
is  one  of  our  best  pictures.  Tod  Brown- 
ing and  Priscilla  Dean  and  yourself  are 
a  combination  which  cannot  be  beat.  It's 
a  fine  story  with  a  great  plot.  You 
wrote  it.  You  ought  to  know.  You  title 
it.    Carl  Laemmle." 


WORD  has  just  reached  the  Pathe 
executive  offices  that  Edwin 
Carewe  has  finished  the  picturi- 
zation  of  the  Augustus  Thomas  stage 
play  "Rio  Grande,"  and  the  film  is  now 
on  the  way  to  the  East.  It  is  said  to  be 
a  remarkable  revelation  of  present-day 
conditions  in  Mexico,  particularly  in  the 
border  states,  and  to  have  many  drama- 
tic and  picturesque  moments. 

As  a  stage  play,  the  piece  was  a  big 
success  and  met  with  popular  approv.al 
throughout  the  country. 

The  film  version  is  a  much  amplified 
and  a  more  picturesque  revelation  of 
Mexican  conditions  and  of  the  influ- 
ences that  make  for  trouble  along  the 
border. 

Big    Scenes    in    the  Picture. 

There  are  many  big  spectacular  scenes 
in  the  production,  notably  a  dance  in 
the  Hacienda  of  a  wealthy  Mexican 
and  a  raid  by  Mexican  bandits  on 
American  territory.  In  the  dance  scene 
one  hundred  Spanish  dancers  were 
brought  from  Mexico  City  to  partici- 
pate.. Their  colorful  costumes  and  their 
grace  have  created  a  scene  of  striking 
interest.  One  of  the  important  drama- 
tic moments  of  the  production  develops 
in  this  setting. 

The  raid  scene  was  filmed  last  of 
all,  and  the  greatest  care  was  taken  to 
get  the  emphasis  of  reality.  Five  hun- 
dred cowboys  and  Mexicans  and  many 
Texas  rangers  were  employed.  The  at- 
tack of  the  Mexican  bandits  occurs 
about  dawn  when  they  ride  swiftly  in 
upon  an  American  ranch,  shooting  down 


the  caretakers,  and  riding  away  with 
the  cattle.  The  actual  battle  is  said  to 
be  one  of  the  most  thrilling  scenes  ever 
put  upon  the  screen. 

The  cast  is  headed  by  Rosemary 
Theby,  as  the  half  Spanish,  half  Mexi- 
can heroine  and  Allan  Sears  plays  the 
part  of  the  Irishman,  who  finally  wins 
her.  Many  others  well  known  to  devo- 
tees of  the  screen  were  engaged. 


Allen  Opens  Another  Theatre. 

The  seventh  picture  theatre  in  the 
Allen  Toronto  chain  opened  January  12. 
Mayor  Church,  of  Toronto,  and  other 
prominent  officials  officiated,  giving 
brief  addresses  while  telegrams  from 
prominent  moving  picture  people  were 
read. 

The  new  house,  which  is  called  Allen's 
St.  Clair  is  a  community  theatre  at  St. 
Clair  avenue  and  Duffering  street,  seats 
1,800  persons  on  two  floors.  There  is  a 
pipe  organ  and  an  orchestra  of  eight. 
Luigi  Romanelli,  general  musical  direc- 
tor of  the  Allen  Enterprises,  rendered  a 
special  violin  solo.  The  director  of  the 
St.  Clair  orchestra  is  Carl  Sturm  while 
the  manager  is  W.  H.  W.  Edward,  who 
formerly  had  charge  of  Allen's  Bloor 
Theatre  The  policy  of  the  theatre  is 
to  change  programs  twice  weekly. 

The  Aliens  have  two  more  new  thea- 
tres under  construction  in  Toronto,  one 
being  for  the  College  street  district  and 
the  other  for  the  West  End  or  Parkdale 
section.  With  these  theatres  in  opera- 
tion, the  Aliens  will  have  practically  a 
new  theatre  in  every  section  of  the 
Ontario  capital. 


914 


THE  MOVING  PICTURE  WORLD 


February  7,  1920 


Republic  Reports  Changes 

in  Its  Branch  Offices 

THREE  important  branch  office 
changes  and  promotions  in  the 
Republic  Pictures  Corporation 
have  just  been  announced.  The  three 
promotions  were  made  because  of  the 
excellent  services  of  the  three  men. 

George  R.  Meeker,  sales  director  of 
the  Republic  organization,  has  an- 
nounced the  appointment  of  Paul  Bush 
as  manager  of  the  Chicago  office  of 
Republic.  Mr.  Bush  has  been  connected 
with  the  National  Pictures  Theatres, 
Inc.,  and  his  promotion  to  the  important 
post  of  Chicago  manager  came  as  ; 
result  of  efficient  and  result-getting 
work  during  the  short  time  that  he  has 
been  associated  with  National. 

Fred  Salinger,  former  manager  of  the 
Pittsburgh  branch  of  Republic,  has  been 
made  manager  of  the  New  York  ex- 
change. E.  J.  McCurty,  formerly  a  sales- 
man at  the  Pittsburgh  office,  has  been 
appointed  manager  of  that  office,  suc- 
ceeding Mr.  Salinger. 

The  three  men  are  rated  exceptional 
film  men  and  have  been  associated  with 
the  industry  for  a  number  of  years.  Mr. 
Salinger  was  with  the  World  organiza- 
tion for  a  number  of  years  as  manager, 
and  remained  in  that  position  after  the 
Republic  organization  took  over  the 
World  interests.  Mr.  McCurty  has 
gained  the  reputation  of  being  one  of 
the  best  salesmen  in  the  Republic  or- 
ganization. 

Ince  Announces  First 

of  a  Series  of  Specials 

THOMAS  H.  INCE  announces  a 
series  of  big  special  productions, 
the  first  of  which  went  into  pro- 
duction this  week  with  Lloyd  Hughes, 
recently  placed  under  a  long-term  con- 
tract, as  the  star. 

Following  closely  on  the  heels  of  "Be- 
hind the  Door,"  the  super-drama  which 
is  now  setting  a  new  artistic  standard 
throughout  the  country,  and  "Below  the 
Surface,"  the  latest  Ince  special,  the 
forthcoming  attraction  carries  added 
significance  m  that  it  is  based  on  a 
theme  and  plot  in  striking  contrast  to 
anything  hitherto  made  in  the  Ince 
studios. 

John  Wray  has  been  assigned  the  di- 
rection of  the  first  Lloyd  Hughes  star- 
ring special. 

The  new  special,  announced  under 
the  title  of  "Wheelbarrow  Webster," 
deals  with  an  unsophisticated  son  of 
the  rural  west  who,  in  quest  of  the 
supreme  happiness,  traverses  to  the 
calcimined  paths  of  a  great  city  and 
there  beholds  and  battles  the  whims 
and  fallacies  of  life  as  they  really  exist. 

Julian  Josephson  contributed  the  ori- 
ginal script  and  also  adapted  the  story 
to  the  screen.  Gladys  George  is  cast 
in  the  leading  feminine  role. 


Mrs.  Albert  Smith  Dies. 

The  sudden  death  of  Mrs.  Albert  E. 
Smith,  wife  of  the  president  of  Vita- 
graph,  occurred  on  Saturday,  January 
24.  Mrs.  Smith  was  sick  only  two  or 
three  days,  with  what  appeared  to  be 
a  severe  cold,  which  developed  into 
pneumonia.  Mrs.  Smith,  whose  maiden 
naine  was  Hazel  Neason,  married  Mr. 
Smith  about  six  years  ago,  to  whom 
she  bore  three  children.  Mr.  Smith  has 
received  many  letters  and  telegrams  ex- 
pressing sympathy. 


Yes,  All  the  Lakewoods  Are  Named 
After  Her 

This,  gentle  readers,  as,  you  know,  is  Alice 
Lake,  who  rose  to  stellar  heights  in 
"Should  a  Woman  Tell?"  and  who 
will  be  starred  by  Metro  in 
"Shore  Acres"  in  response 
to  a  big  demand. 


A  Breezy  Typhoon  Party? 
Well,  That's  Not  So  Bad 

SURE,  we  know  it.  You  bet  there's 
a  swell  chance  to  dig  up  a  lot  of 
puns  on  that  party  Typhoon  Fan 
Company  gave — all  about  "breezy  enter- 
tainment," "jazz  fans,"  "hot  stuff"  and 
all  that  air  line.  But  since  we  don't 
believe  in  puns  we'll  have  to  pass  them 
up  and  get  down  to  business. 

So  we'll  list  Ernst  Glanzberg,  presi- 
dent of  Typhoon,  mine  host;  the  place, 
his  Lexington  Avenue  home;  the  punch 
— somebody  called  it  a  knockout;  and 
the  guests — well,  we're  afraid  to  print 
them  all  on  account  of  this  newsprint 
paper  agitation. 

We  have  it  on  the  authority  of  none 
other  men  than  "Jim"  Milligen,  sales 
and  advertising  manager  of  Typhoon, 
that  it  was  quite  a  nifty  party.  It  must 
have  been  for  Doraldina  danced  and 
the  Memphis  Five  Jazzery  untwisted  all 
tht.  melody  out  of  the  musical  alphabet 
and  Ted  Lewis  and  Franklin  Farnum 
put  on  "A  Prohibitionist  Fleeing  from 
the  Snakes."  And  then  there  was  an 
art  tour  through  the  Glanzberg  home, 
ending  abruptly  when  Donald  Kerr 
paused  to  describe  a  heavily  clothed 
lady  as  "Aphrodite." 

Some  say  the  party  took  place  Satur- 
day evening,  January  24.  Then  again 
some  say  Sunday  morning,  January  25. 
If  you  say  nobody's  looking  we'll  try 
to  dodge  these  newsprint  sleuths  on  the 
list  of  guests  besides  those  above  men- 
tioned, to  wit : 

Pearl  Regay,  Juanita  Hansen,  Pearl 
White,  Rita  Gould,  Jeanne  Voltaire, 
Dolores  Cassinelli,  Nancy  Fair,  Helen 
Shipman,  Claire  Whitney,  Cecile  Mar- 
vin, Gladys  Miller,  Lucy  Monroe,  Edna 
French,  Babe  Dakin,  Annette  Hoffman, 
Herbert  Rawlinson,  Wallace  McCutch- 
eon,  Walter  Kingsley,  B.  S.  Boss,  Win- 
field  Scheehan,  N.  T.  Granlund,  Fred 
Cassinelli,  S.  Jay  Kaufman,  Lee  La 
Blanc,  Maitland  Rice,  Henry  Reichman, 
J.  B.  Saunders  and  Charles  Moskowitz. 


Owens  and  Oliver  Form  a 
New  Publicity  Enterprise 

ANEW  publicity  office  has  been 
established  under  the  title  of  the 
Owens-Oliver  Enterprises,  and  will 
devote  its  activities  chiefly  to  motion 
pictures  and  theatricals,  handling  plays 
and  scenarios,  as  well  as  publicity.  The 
principals  in  the  new  enterprise  are  well 
known  in  motion  picture  and  theatrical 
circles. 

They  are  Ray  Owens,  formerly  general 
manager  of  the  Frank  A.  Keeney  Pic- 
tures Corporation  and  the  Keeney  the- 
atrical enterprises,  and  Arthur  Oliver, 
formerly  Mr.  Keeney's  director  of  pub- 
licity. Recently  Mr.  Owens  has  been 
connected  with  theatricals  in  a  man- 
agerial capacity  and  Mr.  Oliver  has 
been  handling  general  publicity. 


Initial  Neilan  Film  in  February. 

Marshall  Neilan's  initial  independent 
production,  following  the  formation  of 
his  own  producing  organization,  will  be 
released  to  the  public  in  the  leading 
photoplay  theatres  throughout  the  coun- 
try the  latter  part  of  February. 


Reviews  printed  in  Moving  Picture  World 
are  based  upon  the  production  exactly  as 
it  will  be  shown  upon  your  screen.  And 
they  are  dependable,  fair  and  honest  in 
their  expressions. 


February  7,  1920 


THE  MOVING  PICTURE  WORLD 


915 


Paul  H.  Sloane  of  Fox 

Pens  Plays  for  Walsh 

UPON  the  completion  of  "A  Man- 
hattan Knight,"  the  William  Fox 
screen  version  of  Gelett  Burgess' 
novel,  "Find  the  Woman,"  in  which 
George  Walsh  is  being  directed  by 
George  Beranger,  the  star  will  begm 
work  at  once  on  his  next  vehicle,  just 
selected  and  entitled  "The  Dead  Line." 

"The  Dead  Line"  is  a  virile  drama  laid 
below  the  Mason-Dixie  line  and  is  an 
original  story  from  the  versatile  pen  of 
Paul  H.  Sloane.  The  cast  is  being  se- 
lected and  is  understood  that  Mr.  Walsh 
again  will  be  directed  by  Del  Hender- 
son, who  made  such  a  noteworthy  of- 
fering recently  of  "The  Shark,"  which 
also  starred  Walsh. 

Mr.  Sloane,  the  author,  is  a  young 
man,  still  in  his  twenties,  but  has 
crowded  a  deal  of  experience  into  his 
years  with  various  picture  producing 
companies  of  the  East.  He  has  con- 
tributed much  original  work  to  the 
screen  and  has  always  introduced  a 
novel  touch  which  makes  his  stories 
stand  out  as  distinctive.  Recently  he 
became  a  member  of  the  Fox  scenario 
staff. 

Mr.  Sloane's  career  has  been  unusual. 
He  never  has  done  anything  in  any  field 
save  that  of  motion  pictures.  Here  he 
has  educated  himself,  has  studied  every 
branch  of  the  industry  and  knows  the 
game  from  the  synopsis  to  the  finished 
titled  print.  He  now  is  engaged  upon 
another  original  story  for  one  of  the 
Fox  stars  located  in  the  East. 


Three  Selznick  Films  Run 
Full  Week  in  Philadelphia 

LAST  week  was  Selznick  week  on 
Market  street,  Philadelphia.  It 
may  be  called  so  because  Selznick 
attractions  monopolized  the  three  larg- 
est Market  Street  houses. 

The  Philadelphia  exchange  for  Select 
has  been  busy  and  the  productions  show- 
ing at  the  three  theatres  acquitted  them- 
selves in  very  good  style.  The  telegram 
received  from  L.  A.  Young,  Selznick  rep- 
resentative there,  stated  that  "A  Reg- 
ular Girl"  opened  there  on  Monday, 
January  12,  to  a  capacity  house.  Dur- 
ing the  week  this  was  maintained  and 
the  S.  R.  O.  sign  was  put  up. 

"The  Broken  Melody,"  in  which  Eu- 
gene O'Brien  stars,  was  showing  at  the 
Stanley  and  the  management  reported 
capacity  business  for  the  entire  week. 

Olive  Thomas  upheld  her  reputation  as 
a  drawing  card  in  "The  Glorious  Lady" 
which,  through  the  entire  week,  caused 
a  line-up  in  front  of  the  Regent  The- 
atre. 


Fitzgrerald  on  Metro  Staff. 

Dallas  M.  Fitzgerald  has  been  en- 
gaged as  an  addition  to  the  Metro  staff 
of  directors  and  will  be  located  at  the 
company's  studios  in  Hollywood.  Her- 
bert Blache,  John  Ince,  Henry  Otto, 
Ray  C.  Smallwood,  Arthur  D.  Ripley, 
Rex  Ingram  and  W.  A.  Howell,  com- 
prising the  present  Metro  staff,  are  all 
busy  on  new  productions,  and  in  con- 
sequence Mr.  Fitzgerald's  first  assign- 
ment has  not  been  made.  But  he  leaves 
New  York  this  week  for  the  west  coast 
and  expects  to  arrive  there  in  time  to 
take  an  active  part  in  Metro's  spring 
production  drive. 


Universally  Speaking — 

We  have  from   above  to  below:  Dorothy 
Phillips   in   "The  Gorgeous  Canary"; 
Pri.scilla   Dean    in    "The  Beautiful 
Beggar";  Monroe  Salisbury  In 
"The   Phantom   Melody,"  and 
Tsuru    Aol<i    in  "Locked 
I.ips."     all  Big-ir 
winneis. 


"The  Westerners"  Plays  to 
S.  R.  O.  in  the  Black  Hills 

IN  the  Benjamin  B.  Hampton  produc- 
tion of  Stewart  Edward  White's 
novel,  "The  Westerners,"  the  little 
town  of  Rapid  City  has  a  role  of  con- 
siderable interest.  Rapid  City  is  in  the 
main  scene  of  the  White  story.  When, 
after  years  of  fame  as  a  novel,  the  time 
came  to  make  "The  Westerners,"  Rapid 
City  awaited  the  coming  of  the  picture 
actors  to  take  the  local  scenes  on  the 
spot.  Once  the  production  of  the  pic- 
ture got  under  way  in  California  last 
spring  it  was  found  that  it  would  not 
be  possible  to  make  a  fifteen  hundred 
mile  trip  to  Rapid  City  for  the  filming 
of  the  scenes,  and  more  especially  since 
the  Dakotas  were  under  a  mantle  of 
snow  which  the  story  did  not  call  for. 

Therefore  the  scenes  were  made  in 
California  and  portions  of  the  Dakotas 
were  reported  as  sulking  because  they 
were  ignored. 

Week  before  last  Mr.  Hampton's  pro- 
duction reached  Rapid  City,  being  booked 
through  the  Hodkinson  Denver  office 
and  here  is  the  message  of  E.  W.  Der- 
thick,  the  manager  of  the  Rapid  City 
Auditorium,  to  the  home  office : 

"I  had  to  stop  a  S.  R.  O.  run  on  'The 
Westerners'  because  of  my  following 
booking  which  could  not  be  displaced. 
People  came  from  everywhere.  The 
book,  as  you  know,  was  written  here. 
The  critics  and  old  timers  here  all  say 
the  characters  depicted  are  perfect  and 
not  at  all  overdrawn.  We  are  going  to 
book  'The  Westerners'  here  for  a  repeat 
engagement." 

Metro  Buys  Screen  Rights 

to  "The  Kiss  Burglar" 

METRO  has  purchased  the  screen 
rights  to  "The  Kiss  Burglar,"  a 
musical  romance  in  two  acts, 
with  book  and  lyrics  by  Glen  Mc- 
Donough  and  music  by  Raymond  Hub- 
bel.  Fay  Bainter  was  starred  in  the 
original  stage  production  at  the  Cohan 
Theatre  in  May,  1918,  when  it  had  a  long 
and  successful  run  on  Broadway  and 
later  through  the  country. 

"The  Kiss  Burglar"  has  a  novel  and 
original  plot  which  makes  its  produc- 
tion for  the  screen  highly  desirable. 
The  story  is  concerned  with  a  fleeing 
American  in  Trieste  who  dashes  in  dis- 
guise into  the  bedroom  of  a  Grand 
Duchess,  is  mistaken  for  a  burglar  and 
takes  a  kiss  instead  of  diamonds. 
Later  he  returns  to  the  United  States 
and  opens  a  divorce,  alimony  and  breach 
of  promise  parlor. 

It  has  not  been  decided  whether  the 
play  will  be  used  as  a  starring  vehicle 
for  May  Allison  or  Viola  Dana,  but 
the  former  will  probably  be  the  choice. 


Opens  Theatre  and  Treats   His  Town. 

When  Santo  Bonaventura  opened  his 
New  Grand,  Nashwauk,  Minn.,  he  hit 
u;)on  the  happy  idea  of  treating  the 
whole  town.  His  house  seats  SOO  and 
he  gave  free  shows  all  the  afternoon 
and  evening. 

Our  fellow-worker,  Senor  Obregon, 
of  Cine  Mundial,  Spanish  edition  of 
Moving  Picture  World,  informs  us  that 
"Bonaventura"  means,  in  Spanish,  "good 
venture,"  "good  luck"  and  all  the  things 
we'll  bet  Nashwaukans  wished  Show- 
man Santo  as  they  flocked  in  and  out 
of  his  New  Grand. 


916 


THE   MOVING   PICTURE  WORLD 


February  7,  1920 


Universal  Starts  Big  Sales  Drive  on  * 

Jewel  Pictures  Beginning  February  1 


CLOSE  on  the  heels  of  Carl  Laem- 
mle's  hint  to  "Watch  Universal" 
comes  the  announcement  of  a  con- 
centrated sales  drive,  scheduled  for 
February  1,  on  Jewel  pictures.  It  has 
been  frankly  admitted  by  Universal 
oflficials  that  their  company  is  out  after 
a  three  million  dollar  increase  in  busi- 
ness for  1920.  For  a  long  time  exchange 
managers  were  aware  that  something 
was  in  the  wind  and  were  momentarily 
awaiting  its  breaking. 

The  word  has  just  gone  forth  to  con- 
centrate fire  with  Universal's  big  guns — 
Jewel  pictures — for  a  period  of  two 
weeks.  The  sales  offensive  will  be 
backed  up  by  a  simultaneous  advertising 
and  publicity  campaign,  also  concen- 
trating on  Jewel  productions. 

Jewel  will  be  the  only  word  heard 
around  Universal  ofifices  for  the  two 
week  period  beginning  February  1. 
Jewel  productions  are  Universal's  super- 
pictures.  Expense  is  not  taken  into  con- 
sideration as  will  be  evidenced  by  the 
costly  settings  predominating  these  pic- 
tures. Time  does  not  figure  at  all,  it 
having  taken  five  months  to  complete 
"The  Virgin  of  Stamboul"  Priscilla 
Dean's  latest  vehicle. 

All  Departments  Aid. 

In  the  two  weeks  of  the  Jewel  drive 
every  department  of  the  Universal  or- 
ganization will  be  straining  its  power  to 
push  these  pictures.  The  drive  will  in- 
clude everything  under  the  Jewel  name, 
the  most  recent  releases,  future  produc- 
tions and  the  older  pictures. 

The  advertising  department  will  pre- 
pare copy  exclusively  Jewel  for  the 
drive.  Every  line  of  advertising  that 
appears  in  any  trade  paper  during  this 
time  will  be  exclusively  Jewel.  Efforts 
will  be  made  to  have  as  many  Jewel 
pictures  featured  in  newspaper  adver- 
tising as  is  possible  by  concentration. 

The  publicity  department  will  work 


hand  in  hand  with  the  rest  of  the  Uni- 
versal organization  in  helping  along  the 
movement.  The  numerous  press  agents 
scattered  about  the  country  will  all  pay 
particular  attention  to  getting  Jewel  pic- 
tures extra  prominence  while  the  home 
office  will  conduct  a  general  campaign. 

Burden  Falls  on  Salesmen. 

.A.S  this  is  primarily  a  sales  drive  the 
burden  of  work  will  fall  on  the  salesmen. 
All  other  pictures  will  be  pushed  to  the 
background  for  the  fortnight  while  the 
salesmen  are  concentrating  their  efforts 
on  Jewel  bookings.  They  have  been  in- 
structed to  pay  no  attention  to  any 
other  pictures  whatsoever  for  the 
period.  They  are  to  talk  and  sell  Jewel 
and  nothing  else. 

This  does  not  mean  that  if  a  customer 
asks  particularly  for  any  one  of  the  Uni- 
versal pictures  other  than  a  Jewel,  that 
the  request  will  be  ignored.  It  does 
mean  that  the  salesmen  will  not  men- 
tion any  other  Universal  picture  of  their 
own  accord. 

Anticipates  Biggest  Business. 

Harry  Berman,  Universal's  general 
manager  of  exchanges,  is  enthusiastic 
over  the  outcome  of  the  drive.  "We  ex- 
pect in  this  period,"  he  said,  "to  secure 
the  biggest  volume  of  Jewel  business 
since  the  inception  of  our  company  be- 
cause we  are  going  to  back  up  our  sales- 
men with  a  wide  and  strong  campaign. 
Every  page  of  trade  paper  advertising 
for  these  two  weeks ;  every  page  in  the 
Universal  Weekly  and  every  bit  of  pub- 
licity that  emanates  from  this  office  will 
be  on  Jewel  pictures.  You  can  imagine 
for  yourself  what  a  smash  this  will  be." 


Selznick  Pictures  in  Cutting  Room. 

The  Selznick  cutting  rooms  at  the 
Fort  Lee  and  Bronx  studios  are  scenes 
of  unusual  activity  in  that  five  produc- 


tions are  now  being  worked  on.  Prac- 
tically every  one  of  the  productions  is 
scheduled  for  an  early  release. 

Pictures  being  cut  at  Fort  Lee  are  the 
Ralph  Ince  production,  "His  Wife's 
Money"  in  which  Eugene  O'Brien  is 
starred,  the  Olive  Thomas  production, 
"Footlights  and  Shadows,"  and  Elaine 
Hammerstein's  next  feature,  "Greater 
Tha'i  Fame." 

The  Bronx  cutting  room  contains  the 
Owen  Moore  production  "Sooner  or 
Later"  and  the  two-reel  subject,  "The 
Land  of  Opportunitq,"  in  which  Ralph 
Ince  has  the  leading  role.  This  Ameri- 
canization picture  will  be  ready  for  re- 
lease during  Lincoln  Birthday  week, 
February  8. 


Realart  Pictures  Given 

Week  Runs  in  Providence 

FOUR  Realart  pictures  were  run  in 
six-day  competition  last  week  by 
four  of  the  principal  theatres  in 
Providence,  R.  I. 

"We  believe  this  is  the  first  time  in 
the  history  of  the  motion  picture  busi- 
ness that  one  concern's  products  have 
held  possession  for  a  week  of  the  lead- 
ing houses  of  a  city  as  large  as  Provi- 
dence,' says  J  S.  Woody,  Realart's 
general  manager. 

First-run  houses  in  Providence  which 
featured  Realart  pictures  during  the 
same  week  were  the  Rialto,  managed 
by  William  J.  Mahoney;  the  Strand, 
Charles  Williams,  manager,  and  the 
Modern,  of  which  Sol  Braunig  is  mana- 
ger. The  Rialto  showed  "Soldiers  of 
Fortune,"  an  Allan  Dwan  production. 
"The  Mystery  of  the  Yellow  Room,"  an 
Emile  Chautard  production,  was  shown 
at  the  Strand,  and  at  the  Modern  the 
feature  was  Alice  Brady  in  "The  Fear 
Market."  The  Emery  Theatre  brought 
back  "Ernstwhile  Susan,"  Constance 
Binney's  first  Realart  picture,  to  Provi- 
dence. 

"The  Realart  achievement  in  Provi- 
dence," said  J.  C.  Ragland,  general  sales 
manager  for  Realart,  "does  very  nicely 
for  a  concern  that  is  just  making  its 
first  bow.  We  have  released  only  five 
productions  and  we  showed  four  of  the 
five  in  one  week.  It  really  beats  our 
Broadway  record.  But  the  principal 
point  is  that  we  have  demonstrated 
Realart  is  making  productions  big 
enough  to  occupy  the  amusement  cen- 
ters of  large  cities  along  for  a  whole 
week." 


Has  South  African  Locale. 

The  South  African  veldt  should  be  an 
ideal  location  for  a  photodramatic  of- 
fering, inasmuch  as  the  country  offers 
wide  expanses  of  scenic  beauty,  which, 
however,  may  be  wonderfully  duplicated 
in  Southern  California.  For  example, 
in  "Thou  Art  the  Manl"  Robert  War- 
wick's newest  Paramout-Artcraft  vehi- 
cle, the  scenes  are  laid  in  South  Africa 
and  the  incidents  have  to  do  with  the 
illicit  trade  in  diamonds. 

The  story  is  from  the  book  by  F.  E. 
Mills  Young,  and  the  original  title  was 
"Myles  Calthorope,  I.  D.  B."  These  in- 
itials stand  for  "Illicit  Diamond  Buyer." 
Margaret  Turnbull  did  the  continuity 
and  Thomas  Heffron  was  specially  en- 
gaged to  direct.  Lois  Wilson  is  leading 
woman  and  Victor  Ackland  did  the 
camera  work. 


No,  Agnes,  This  Isn't  a  News  Reel  Trip  Through  a  Shad  Factory. 

It'8  a  little  real  color  from  "The  Silver  Horde,"  Rex  Beach's  story  for  Goldwyn. 
And  the  horde,  Agnes,  is  the  salmon  horde.    Pretty  good,  eh? 


February  7,  1920 


THE   MOVING   PICTURE  WORLD 


917 


Many  Prominent  Players  in  Cast  of 

Arthur  Guy  Empey's  Special,  "Oil'' 


Change  in  Release  Dates. 

Announcement  is  made  from  the  Selz- 
nick  offices  of  the  change  in  the  release 
dates  of  the  two  productions  "Sooner 
or  Later"  and  "His  Wife's  Money"  star- 
ring Owen  Moore. 

"Sooner  or  Later"  will  be  released  on 
February  16  instead  of  February  9  as 
we  announced,  and  "His  Wife's  Money," 
starring  Eugene  O'Brien,  has  been  set 
back  from  February  16  to  February  9. 


Ruth  Langston  Has  Big 

Role  in  Dempsey  Serial 

RUTH  LANGSTON,  who  has  an  im- 
portant role  in  "Daredevil  Jack," 
the  Pathe  serial  starring  Jack 
Dempsey,  has  a  record  for  hard  work 
to  thank  for  her  present  status  in  the 
film  world.  Miss  Langston  is  a  daugh- 
ter of  the  Golden  West.  She  began 
her  career  on  the  speaking  stage,  one 
of  her  engagements  being  in  the  New 
York  production  of  "Sweet  Kitty 
Bellairs." 

She  entered  the  films  via  the  comedy 
reels,  playing  parts  in  Keystone  come- 
dies for  the  Triangle  program.  Then 
Miss  Langston  wanted  to  do  serious 
roles  and  she  met  with  success.  She 
had  a  part  in  "Todd  of  the  Times"  and 
"The  Green  Van."  In  "Brothers 
Divided,"  a  Frank  Keenan  production. 
Miss  Langston  played  the  leading 
feminine  role.  In  this  part  she  was  so 
successful,  that  she  was  signed  for  the 
role  of  Mollie  in  "Daredevil  Jack." 


Begin  Work  on  First  of 

Selznick  Bigger  Pictures 

THE  wheels  started  to  turn  January 
22  on  the  first  of  the  new  stories 
which  Lewis  J.  Selznick,  of  Selz- 
nick Enterprises,  purchased  for  produc- 
tion during  1920,  and  which  brings  to 
the  screen  the  works  of  several  well 
known  authors.  These  subjects  are  pro- 
duced under  the  supervision  of  Myron 
Selznick,  head  of  the  Selznick  produc- 
tion work. 

"The  Shadow  of  Rosalie  Byrnes"  is  the 
name  of  the  first  of  the  stories  to  be 
started.  With  Elaine  Hammerstein  as 
star,  this  piece  went  into  actual  produc- 
tion at  the  Fort  Lee  studios,  with 
George  Archainbaud  directing.  It  is 
possible,  an  announcement  states,  that 
the  picture  will  be  released  under  an- 
other title  than  that  which  it  now  has. 

The  author  is  Grace  Sartwell  Mason, 
and  the  continuity  is  by  R.  Cecil  Smith. 
Elaine  Hammerstein's  latest  Selznick 
picture  is  "The  Woman  Game,"  an- 
nounced for  release  on  February  23. 


Kid  McCoy  in  Cast. 

Kid  McCoy,  the  celebrated  middle- 
weight, handles  the  role  of  the  French 
champion,  who,  by  a  strange  coincidence, 
is  Carpentier  in  Samuel  Merwin's  novel. 
Nigel  Barrie  plays  the  part  of  the 
American  pugilist,  Blink  Moran,  who 
pays  court  to  Hilda. 

"  'The  Honey  Bee'  is  a  photonovel  that 
can  be  run  before  any  audience  of  any 
class,"  adds  Mr.  Hutchinson.  There  is 
nothing  depressing  nor  brutal  in  it,  and 
comedy  is  delightfully  interspersed  with 
pathos.  The  picture  is  six  reels  in 
length.    Rupert  Julian  is  the  director. 


THE  complete  cast  assembled  by  Ar- 
thur Guy  Empey  and  Director  Wil- 
fred North  for  the  forthcoming 
Empey  special  production,  "Oil,"  in- 
cludes a  dozen  or  more  prominent  film 
players  who  are  acting  in  support  of 
Mr-  Empey  and  his  co-star,  Florence 
Evelyn  Martin. 

"Oil,"  which  is  both  a  drama  of  Amer- 
ican business  life  and  a  co'medy  with 
very  le<jitimate  merriment  throughout 
its  length,  has  its  scenes  laid  chiefly  in 
the  oil  legions  of  the  Southwest.  The 
numerous  characters  portrayed  repre- 
sent the  personnel  which  naturally  would 
revolve  about  the  operations  which  cul- 
minate m  a  fortune  made  in  oil.  It  is 
by  conttasting  the  well-known  traits  of 
American  character  and  by  depicting 
their  natural  reaction  to  the  circum- 
stances and  incidents  of  the  drama  that 
Mr.  Empey,  who  wrote  the  story  from 
which  William  Addison  Lathrop  formed 
the  continuity,  has  created  his  envelope 
of  comedy  through  which  the  whole  ac- 
tion of  fhe  piece  is  viewed. 

Those  in  the  Last. 
Guy  Empey  plays  the  role  of  Bobby 
Walters^  a  young  American  son  of  for- 
tune, who,  when  the  story  opens,  is 
seen  as  a  taxicab  driver.  Miss  Martin 
plays  opposite  as  a  girl  of  good  breed- 
ing who,  nevertheless,  through  circum- 
stances ;s  serving  as  attendant  at  a  cigar 
and  news  counter  in  a  hotel. 

The  role  of  a  newly  rich  women  of 
the  West  is  portrayed  by  Emily  Fitz- 
roy,  while  Louise  Best  takes  the  part 
of  her  daughter.  Of  importance  are  the 
roles  of  Mason  and  Slivers,  two  crooked 
oil  promoters  which  are  portrayed  by 
Templer  Saxe  and  William  Eville  re- 
spectively. Harry  Burkhardt  is  the  ex- 
pert oil  engineer  and  Denton  Vane  a 
ge^-rich-quick  imitation  of  the  same. 
Harry  Lee,  besides  being  Mr.  Empey's 
studio  manager,  has  a  role  of  foreman 
at  the  site  where  an  oil  well  is  being 


filled.  Louis  Grizel  and  Victor  Stewart 
arc  real  estate  agents.  Chester  Bishop 
is  a  Wall  Street  financier  and  Al  Davis 
is  his  secretary.  Maggie  Weston  and 
Edith  Sherman  have  effective  bits  re- 
spectively as  Bobby's  housekeeper  and 
Dorothy's  mother. 

Company  to  Go  to  Oil  Fields 
The  last  of  the  interior  sets  in  the 
Empey  production  has  been  filmed  and 
the  company  is  preparing  for  an  imme- 
diate trip  to  the  southwestern  oil  fields 
where  the  shots  on  location  will  be 
made.  Thomas  F.  Molloy,  the  first  cam- 
eraman with  "Oil,"  has  obtained  a  num- 
ber of  unusual  and  beautiful  effects  dur- 
ing the  last  five  weeks'  work  at  the 
Paragon  studio 


Ask  Early  Hearing  on  Manners  Suit. 

A  joint  petition  to  advance  the  case  for 
an  early  hearing  has  been  filed  with  the 
United  States  Supreme  Court  by  J. 
Hartley  Manners  and  Oliver  Morosco, 
in  the  case  involving  the  picture  rights 
of  "Peg  o'  My  Heart."  Both  parties 
have  joined  in  this  petition. 

Early  decision  in  this  case  is  deemed 
important,  because  of  the  many  ques- 
tions arising  in  the  courts  out  of  dis- 
putes between  authors  of  plays  and  pro- 
ducing managers  of  stage  plays  and  pro- 
ducers of  motion  picture  photoplays. 
The  case  is  said  to  be  one  which  will 
not  require  extended  argument. 


Eugene  O'Brien  Back  from  North. 

Eugene  O'Brien,  film  star  in  Selznick 
Pictures,  who  went  with  his  company  to 
the  Thousand  Islands  recently  to  get 
exteriors  for  "A  Fool  and  His  Money," 
his  next  release,  returned  January  21  to 
New  York. 


"Manager  Wanted"  is  an  advertisement 
frequently  appearing  in  The  World's  Clas- 
sified department.   Give  it  a  try  and  better 

your  position. 


Bill  May  Be  Shod  with  Fire,  But  He's  Cjotta  Walk  Op  Just  tne  Aame. 

Bill  Russell  In  a  little  "flight"  (six  up)  of  fancy  In  his  Pox  feature, 
"Shod  with  Fire." 


918 


THE  MOVING  PICTURE  WORLD 


February  7,  1920 


Big  Ballroom  Scene  in  Metro  Film. 

A  "long  shot"  of  110  feet  on  an  indoor 
setting  was  made  in  filming  the  military 
ball  in  "The  Hope,"  the  Drury  Lane 
melodrama  at  the  Metro  studios  in 
Hollywood.  The  action  of  the  long 
shot  really  takes  place  in  the  camera's 
foreground,  an  alcove  shut  off  from  the 
dance  floor  by  a  hand-carved  screen  of 
East  Indian  hardwood.  Through  the 
screen's  fantastic  tracery  the  camera 
eyes  a  long  vista  where  dancers  whirl 
and  jazz  past  and  beyond  a  sparkling, 
slender  column  of  water.  The  set 
takes  up  a  floor  space  90  by  60  feet, 
more  than  one-third  of  one  of  Metro's 
enclosed  stages.  It  was  designed  by 
A.  W.  Alley  and  built  under  the  direc- 
tion of  Alley  and  M.  P.  Staulcup,  inte- 
rior art  supervisor. 


Replica  of  Martin  Johnson  Scene 

Wins  Prize  in  Philadelphia  Parade 


Two  Pictures  Establish 

Nazimova  in  New  England 

THAT  Nazimova  in  a  surprisingly 
brief  time  has  established  herself 
as  one  of  the  most  popular  motion 
picture  stars  in  New  Zealand  is  evi- 
denced by  an  unsolicited  letter  just  re- 
ceived at  the  home  office  of  Metro, 
from  the  motion  picture  editor  of  the 
Christchurch,  N.  Z.  Sun.  The  writer, 
Isabel  Basham,  states  that,  although 
Nazimova  thus  far  is  known  in  New 
Zealand  by  but  two  productions,  the 
merit  of  these  is  so  great  as  instantly 
to  win  public  recognition  for  her  as  a 
star  of  the  first  magnitude. 

This  contention  is  borne  out,  it  is 
said,  by  the  overwhelming  popularity 
of  the  Russian  actress  that  followed 
her  appearance  in  two  of  her  best 
known  productions,  namely  "Revela- 
tion" and  "Eye  for  Eye."  The  people 
of  New  Zealand  were  instantly  capti- 
vated by  Nazimova's  art  in  the  former 
of  these,  which  tells  the  story  of  Joline, 
the  French  artist's  model  who  finds  her 
soul.  This  production  was  more  than 
enough,  the  photoplay  editor  of  the 
Sun  stated,  to  proclaim  Nazimova  a 
"very  great  artist." 

Nazimova's  triumph  in  New  Zealand 
was  no  less  noteworthy  upon  the  show- 
ing of  her  second  picture,  "Eye  for 
Eye,"  in  which  she  played  the  part 
of  Hassouna,  a  Bedouin  girl  of  the 
desert.  This  production  confirmed  the 
verdict  passed  on  "Revelation,"  said  the 
motion  picture  editor  of  the  Sun. 


THE  Martin  Johnson  series,  "Canni- 
bals of  the  South  Seas,"  received 
additional  exploitation  in  Phila- 
delphia recently  at  a  municipal  parade 
and  street  demonstration.  Contestants 
were  forbidden  to  use  any  direct  means 
of  display,  and  prizes  were  ofifered  for 
beauty  of  attraction  and  originality. 
Robertson-Cole  salesmen  in  Philadelphia 
equipped  this  float  with  a  scene  from  the 
South  Sea  Islands  as  portrayed  in  the 
Martin  Johnson  films.  Characters  to 
represent  the  men  of  the  South  Seas 
adorned  the  float. 

The  New  Richmond  Theatre  at  Rich- 
mond, Indiana,  was  opened  with  the 
Maurice  Tourneur  special  "The  Broken 
Butterfly,"  a  Robertson-Cole  release. 
This  picture  was  selected  after  F.  E. 
Mills,  manager,  had  screened  for  him 
twenty-five  of  the  best  pictures  released 
during  the  past  year. 

"Said  Mr.  Miller:  "The  weather  was 
very  stormy  and  we  opened  against  sev- 
eral of  the  best  first-run  pictures  of  the 
year.  Much  to  my  surprise,  we  drew 
capacity  houses  and  I  wish  to  state  that 
the  production  is  one  of  the  best  box 
ofiice  attractions  I  have  ever  booked." 

W.  L.  Whitehead,  manager  of  the  Re- 
public Theatre  at  Jacksonville,  Fla.,  has 
written  to  Robertson-Cole  officials 
praising  the  manner  in  which  "Beckon- 
ing Roads,"  starring  Bessie  Barriscale, 
attracted  crowds  to  the  Republic  Thea- 
tre. 

"It  is  a  pleasure  to  stand  by  and  hear 
the  comments  of  the  many  people  who 
witnessed  the  artistic  work  of  Bessie 
Barriscale.  It  is  wonderful  picture — a 
real  knockout." 

In  New  York  state  last  week  four 
prints  of  "The  Tong  Man,"  starring 
Sessue  Hayakawa,  were  used.  In  addi- 
tion to  the  regular  lobby  display  and 
of  advertising  and  publicity,  a  tie-up  was 
arranged  between  Chinese  restaurant 
keepers  and  the  exhibitors.  This  means 
of  exploitation  proved  to  be  very  effect- 
ive. 


men,  after  the  motion  picture  director 
calls  it  a  day.  Schenck,  who  is  one  of 
the  principals  in  Augustus  Thomas'  "The 
Harvest  Moon,"  a  Deitrich-Beck  produc- 
tion for  W.  W.  Hodkinson  distribution, 
starring  Doris  Kenyon,  which,  under  the 
direction  of  J.  Searle  Dawley,  is  rapidly 
nearing  completion  at  the  Leah  Baird 
studios,  is  devoting  his  evenings  to  pos- 
ing for  a  statue  of  "Victory,"  by  the 
French  sculptor,  Louis  St.  Lanne,  which 
is  to  grace  the  front  of  Victory  Hall  in 
Pershing  Square,  New  York.  The  actor 
came  under  the  notice  of  the  noted 
sculptor  while  appearing  in  the  di- 
verse roles  of  the  Christ,  Lafayette  and 
the  Crown  Prince  in  "The  Spirit  of 
Lafayette." 


Ruth  Roland  Begins  Work 

on  Second  Pathe  Serial 

IMMEDIATELY  upon  the  completion 
of  her  current  Pathe  serial,  "The 
Adventures  of  Ruth,"  Ruth  Roland, 
producer  and  star,  started  work  on  the 
second  offering  of  Ruth  Roland  Serials, 
Inc.,  which  has  the  title,  "Broadway 
Bab." 

Like  "The  .\dventures  of  Ruth," 
"Broadway  Bab"  will  see  Miss  Roland 
in  the  capacities  of  producer,  star  and 
supervising  director.  The  first  named 
serial  was  written  by  Gilson  Willets, 
from  a  story  by  the  star  herself. 
"Broadway  Bab"  also  is  being  put  into 
continuity  by  Mr.  Willets,  but  the  story 
is  by  Johnston  McCulley,  author  of  "The 
Brute  Breaker,"  a  recent  Frank  Mayo 
picture,  and  also  of  a  number  of  maga- 
zine stories. 

"Broadway  Bab"  is  a  thrilling  adven- 
ture story  which  gives  Miss  Roland 
every  opportunity  to  display  the  dar- 
ing and  speed  for  which  her  serials  are 
so  popular.  The  complete  cast  will  be 
announced  shortly. 


Schenck  Poses  for  "Victory"  Statue. 

A  sculptor,  a  sculptor's  model  and  a 
cartoonist — that's  Earl  Schenck,  one  of 
the    screen's    most    prominent  leading 


Two  St.  Louis  Theatres  Sold. 

The  Cella-Tate  interests  in  the  St. 
Louis  Grand  Opera  House  and  Rialto 
have  been  acquired  by  a  Delaware  cor- 
poration, of  concealed  identity.  It  is 
reported  that  the  purchasing  corporation 
will  go  further  into  theatre  purchases 
in  the  Middle  West. 


mm 


"What'llyuh  Have— Strawb'ry  or  Vanilly?" 

A  line,  fragrant  with  memory,  that  comes  back  In  "The  Fortune  Hunter,"  in  which  Earle  Williams  stars  for  Vltagraph. 


February  7,  1920 


THE   MOVING   PICTURE  WORLD 


919 


Men  Patrons  Now  Outnumber  Women, 

Declares  Herman  Stern  of  Pittsburgh 


"Six  Feet  Four"  Strong  in  Buffalo. 

Everybody  in  Buffalo,  N.  Y.,  will  see 
"Six  Feet  Four,"  and  if  they  don't  it 
won't  be  the  fault  of  the  exhibitors  of 
that  city  nor  of  the  "Flying  A"  sales- 
men. Manager  E.  D.  Weinberg  has  con- 
tracted for  this  latest  American  western 
for  a  four-day  run  at  the  Strand,  begin- 
ning January  11,  and  is  expecting  turn- 
away  crowds.  Following  the  Strand 
come  the  Regent,  Elmwood,  Plaza,  Lin- 
coln, Broadway,  Filmore  and  Columbia. 


Kathleen  Norris  Praises 

Screen  Version  of  Story 

KATHLEEN  NORRIS,  one  of  the 
best  known  American  writers  of 
novels  of  international  interest, 
has  given  the  filmed  version  of  her 
story,  "The  Luck  of  Geraldine  Laird," 
produced  by  B.  B.  Features  with  Bessie 
Earriscale  as  the  star,  some  of  the  most 
flattering  praise  ever  given  a  star  by  a 
writer.  Mrs.  Norris  was  one  of  the 
most  reluctant  novelists  to  get  in  screen 
work.  Now  she  is  one  of  the  most  en- 
thusiastic. 

In  praise  of  the  work  which  was  done 
by  Director  Edward  Sloman,  Miss  Bar- 
riscale  and  the  large  cast  which  sup- 
ports her,  Mrs.  Norris  said:  "Of  all  my 
stories  which  have  been  put  on  the 
screen,  this  is  the  best.  There  was  a 
time  when  I  have  felt  that  some  stories 
suffered  by  adaption  to  the  screen.  In 
fact,  for  a  long  time  I  would  not  give 
permission  for  my  novels  to  be  pictur- 
ized.  But  this  picture,  based  on  'The 
Luck  of  Geraldine  Laird,'  forever  con- 
verts me. 

"To  see  it  on  the  screen  with  such 
capable  actors  as  have  been  chosen  for 
the  various  parts  moved  me  to  cry  and 
to  laugh.  Deeper  emotions  filled  me 
than  those  which  are  induced  by  the 
printed  page.  If  any  of  my  stories  of 
the  past  did  not  make  such  pictures  as 
I  had  expected,  all  my  regrets  are  wiped 
out  by  the  fine  artistry  which  is  evi- 
dent all  through  "The  Luck  of  Geral- 
dine Laird." 


Will  Soon  Start  Work  on 

S-L  Pictures  for  Metro 

ARTHUR  SAWYER  and  Herbert 
Lubin  announce  that  the  first  of 
the  five  S-L  productions  with  all- 
star  casts  to  be  made  during  1920  for 
distribution  through  the  Metro  system 
of  exchanges,  will  be  started  within 
the  next  two  months.  The  plans  of 
S-L  Pictures,  Inc.,  are  being  completed 
Tepidly  with  the  object  of  getting  this 
first  picture  under  way  at  the  Metro 
studios  in  Hollywood. 

Meanwhile  the  S-L  officials  have 
opened  negotiations  for  photoplay  ma- 
terial. They  state  that  they  have  two 
big  Broadway  stage  successes  under 
consideration.  Selection  of  one  or  both 
of  these  vehicles  will  be  made  after 
Messrs.  Sawyer  and  Lubin  have  con- 
sulted with  Richard  A.  Rowland,  presi- 
dent of  Metro.  They  expect  to  be 
able  to  announce  the  titles  of  the  two 
plays  under  consideration  in  a  few 
days. 

Only  successful  stage  plays  or  widely 
read  novels  by  eminent  auththors  will 
be  used  in  making  the  S-L  Specials. 
This  is  the  policy  of  Metro  with  regard 
to  its  own  "fewer  and  better"  pictures 
produced  by  Screen  Classics,  Inc. 


A GREAT  change  has  taken  place  in 
the  matter  of  attendance  at  mo- 
tion picture  theatres,"  notes  Her- 
man Stern,  manager  of  the  Universal  ex- 
change in  Pittsburgh,  "men  now  having 
become  the  dominating  element  in  the 
composition  of  audiences.  This  was 
forcibly  brought  home  to  me  in  visiting 
quite  a  number  of  towns  recently  in 
the  Pittsburgh  district.  Where  formerly 
there  were  two  women  to  every  man, 
there  now  are  more  masculines  than 
feminines.  This  condition  has  un- 
doubtedly been  in  process  of  formation 
for  months,  but  has  become  more  ap- 
parent within  the  past  few  weeks. 

"Having  noted  this  condition  in  every 
town  I  visited,  the  thought  came  to  me 
that  a  change  in  the  manner  and  matter 
of  picture  production  would  necessarily 
result.  In  other  years  the  producer  and 
director  in  making  their  selection  of 
plays  and  in  their  treatment  of  them 
had  focused  in  their  minds  the  charac- 
ter of  the  audience  that  would  view  the 
finished  article.  This,  it  was  known,  was 
far  more  of  a  feminine  than  masculine 
persuasion.  Those  who  had  'male'  writ- 
ten after  birth  certificates,  being  greatly 
in  the  minority,  were  considered  a  neg- 
lible  factor.  Their  tastes  will  now  have 
to  be  considered,  with  their  sex  a  larger 
box  office  factor  than  the  opposite  one." 

"It  will  all  react  to  the  betterment  of 
the  industry,  for  it  will  make  for  better 
pictures.  These  will  have  to  be  strongly 
constructed  and  contain  real  stories. 
The  ones  of  a  makeshift  nature  will 
largely  pass  out  of  existence.  As  men 
have  become  of  exceptional  importance 
from  a  box-office  viewpoint,  so  they 
ought  to  be  viewed  by  the  producers. 
Naturally,  men  are  more  familiar  with 
many  phases  of  life  than  are  women; 
accordingly  they  are  the  more  ready  to 
detect  anything  which  does  not  ring 
true.  It  will,  therefore,  come  to  pass 
that  life  will  be  the  better  and  with 
more  fidelity  reflected  on  the  screen." 


Capitol  Books  Flynn  Series. 

The  William  J.  Flynn  series  of  two- 
reel  motion  pictures,  from  incidents  in 
the  career  of  the  detective,  will  be 
shown  at  the  Captitol  Theatre,  New 
York. 

This  announcement  was  made  from  the 
offices  of  Republic  Distributing  Corpo- 
ration, of  which  Lewis  J.  Selznick  is  ad-, 
visory  director,  and  which  organization 
is  distributing  the  series  of  eight  pic- 
tures. 

Although  the  play  dates  for  the  Flynn 
series  have  not  been  announced  it  is 
thought  they  will  be  given  an  early  re- 
lease in  New  York. 


"Pollyanna"  Booked  by 

Loew  for  Three  Weeks 

ADDING  to  the  impetus  that  "Polly- 
anna,"  Mary  Pickford's  first  United 
ArtistsS  release,  has  received  in  the 
Middle  West,  comes  the  interesting  an- 
nouncement that  the  Euclid  Theatre,  the 
largest  of  the  Marcus  Loew  theatres,  in 
Cleveland,  has  booked  the  production  for 
a  run  of  three  weeks. 

All  through  the  Middle  West  "Polly- 
anna"  has  been  making  a  tremendous  hit. 
In  Chicago,  Toledo,  Columbus,  Omaha 
and  all  the  other  large  communities  in 


that  section,  the  critics,  exhibitors  and 
fans  have  been  one  hundred  per  cent, 
for  the  picture. 

The  Toledo  Blade  said  of  the  picture 
that  "Schools  should  be  dismissed  after- 
noons this  week  to  permit  youngsters  to 
see  this  play.  It'll  do  them  more  good 
than  three  hours  of  the  three  dry  R's. 
'Pollyanna'  is  the  best  'kid'  show  yet 
produced,"  while  the  Toledo  Times  said, 
"Unquestionably  Mary  Pickford's  best 
picture.  'Pollyanna'  is  one  of  the  most 
delightful  pictures  we  have  seen  in  a 
long  time";  while  the  Toledo  News-Bee 
said,  "Mary  Pickford  is  thoroughly  en- 
joyable in  her  role  of  'Pollyanna.'  We 
know  of  no  one  who  could  portray  the 
part  of  'Pollyanna'  quite  as  well  as 
Mary — she  is  admirably  adequate  to  the 
part." 

Rochester  Showman  Boosts 
Only  Best  of  First-Runs 

As  a  means  of  raising  the  general 
standard  of  the  productions  to  be 
included  on  the  program  of  the 
Gordon  Theatre  at  Rochester,  N.  Y., 
Manager  William  Shannon  has  an- 
nounced that  he  will  no  longer  be  gov- 
erned absolutely  by  the  "first  run"  pol- 
icy which  heretofore  has  been  rigidly 
adhered  to  at  the  Gordon. 

"If  the  best  productions  came  along 
regularly,  one  produced  each  week  and 
one  released  each  week,"  says  Mr. 
Shannon  in  discussing  the  change  in 
policy,  "the  best  standard  could  be  at- 
tained by  only  using  first  runs.  The 
truth  of  the  matter  is,  however,  that  a 
bunch  of  releases,  every  one  of  them 
top-notch,  come  at  the  same  time,  and 
unless  a  manager  is  able  to  book  two 
or  three  of  them  for  the  same  time  they 
are  no  longer  first  run  when  he  can 
arrange  to  have  them  on  his  program. 
Again  a  manager  is  not  infallible.  He 
may  pass  up  a  first  class  production,  and 
then  when  he  realizes  his  error  in  judg- 
ment the  first  run  fetish  prevents  him 
from  remedying  his  mistake. 

"I  have  been  one  of  the  guilty  ones," 
continued  Mr.  Shannon.  "I  have  put  on 
pictures  which  I  have  known  to  be  in- 
ferior to  others  I  could  have  booked 
merely  because  the  inferior  one  was  a 
first  run.  But  no  more.  I  am  going  to 
run  first  runs  as  fast  as  I  can  squeeze 
them  in,  if  they  are  first  class,  and  I 
intend  to  run  every  first  class  picture 
produced,  whether  it  is  first,  second, 
third,  fourth  or  sixth  run,  when  I  can 
make  room  on  the  program  for  it." 

The  premiere  Constance  Talmadge  pro- 
duction for  the  First  National  Exhibit- 
ors Circuit,  which  has  been  booked  for 
early  in  February,  will  inaugurate  the 
new  policy  at  the  Gordon. 


Lewis  Stone  Returns  to  Screen. 

Lewis  Stone,  well-known  stage  and 
screen  star,  returns  to  the  silent  drama 
in  Marshall  Neilan's  first  independent 
release,  "The  River's  End,"  by  James 
Oliver  Curwood.  Mr.  Stone  has  been 
appearing  on  the  stage  with  consider- 
able success  and  this  will  mark  his  first 
appearance  on  the  screen  in  many 
months.  In  this  production,  Stone  plays 
a  dual  role  and  some  big  double  ex- 
posure photography  is  employed  in  or- 
der to  get  the  correct  interpretation. 


920 


THE  MOVING  PICTURE  WORLD 


February  7,  1920 


Universal  Program  for  February  9 

Is  Headed  by  "Rouge  and  Riches" 


ROUGE  AND  RICHES"  tops  the 
Universal  release  program  for  the 
week  of  February  9  as  a  special 
attraction.  It  is  a  five-reel  production 
featuring  Mary  MacLaren  under  the  di- 
rection of  Harry  Franklin.  It  is  from 
the  story  "Myself,  Becky"  by  W.  Carey 
Wonderly  which  originally  appeared  in 
Live  Stories  Magazine. 

"Rouge  and  Riches"  is  a  satire  on 
love  and  gives  most  intimate  views  of 
back  stage  life,  that  space  behind  the 
footlights  which  is  always  a  source  of 
mystery  and  interest  to  the  uninitiated. 
A  strong  supporting  cast  is  provided, 
including  Marguerite  Snow,  Wallace 
MacDonald,  Robert  Walker,  Lloyd 
Whitlock,  Syn  de  Condo,  Alberta  Lee, 
Dorothy  Abril,  Harry  Dunkinson  and 
Helen  Sullivan. 

This  week  is  an  unusual  one  for  the 
serials  as  it  marks  the  final  episode  of 
one  and  the  preiniere  of  another.  "The 
Great  Radium  Mystery"  is  solved  in  the 
eighteenth  and  last  episode  entitled 
"Liquid  Flames." 

"Doomed,"  the  seventh  instalment  of 
"The  Lion  Man,"  featuring  Kathleen 
O'Connor  and  Jack  Perrin,  is  an  unus- 
ually gripping  release  for  the  week. 

Lincoln  in  New  Serial. 

Elmo  Lincoln  makes  his  opening  ap- 
pearance in  the  new  Universal  serial, 
"Elmo  the  Fearless,"  the  episode  being 
entitled  "The  Wreck  of  the  Santiam." 

Mrs.  Joe  Martin  is  implicated  in  an- 
other Universal  release,  this  time  being 
aided  and  abetted  by  one  Jimmie  Adams 
in  a  two-reel  draught,  "Over  the  Tran- 
som." 

Broadway  never  retires  without  a 
Lyons  and  Moran  puncture.  This  time 
Eddie  and  Lee  give  us  a  one-reel  blow- 
out of  "Non-Skid  Love." 

"Kaintuck's  Ward"  is  the  title  of  the 
western  picture  offering  of  the  week. 
Bob  Burns  and  Pegg  O'Dare  add  zest 
to  this  breezy,  entertaining  production. 


The  four  Universal  News  releases.  In- 
ternational, Hearst,  Current  Events  and 
New  Screen  Magazine  are  not  resting 
on  past  laurels  but  are  continuing  to 
improve  each  week  and  offer  unusual 
picture  news  from  every  corner  of  the 
globe. 

A  Century  comedy  rounds  out  a  well- 
balanced  program,  the  wonder  dog  ap- 
pearing in  a  two-reel  film,  "Good  Little 
Brownie." 


Washington  and  Baltimore 
Strong  for  Realart  Films 

POLITICS  is  just  one  of  the  big  things 
stiring  in  Washington  ;  the  other  be- 
ing motion  pictures,  according  to 
W.  H.  Rippard,  Realart  manager  in  the 
Capital,  who  paid  a  visit  to  the  home 
offices  January  28.  With  recent  theatre 
construction,  the  National  Capital  now 
boasts  some  of  the  finest  picture  pal- 
aces in  the  country,  and  Washington's 
amusement  sources  are  being  taxed  to 
their  capacity  to  entertain. 

Mr.  Rippard  states  that  there  is  a 
definite  demand  for  the  higher  class  of 
films  and  that  Washington  is  develop- 
ing into  a  highly  sensitized  barometer  of 
picture  conditions,  drawing  as  it  does 
audiences  of  an  essentially  cosmopoli- 
tan type.  The  appearance  of  Alice 
Brady  in  her  first  Realart  production, 
"The  Fear  Market,"  was  greeted  enthus- 
iastically by  Washingtonians,  accord- 
ing to  Mr.  Rippard,  when  the  drama  was 
presented  at  Tom  Moore's  Rialto  The- 
atre. 

"Soldiers  of  Fortune"  Returned. 

Such  was  the  business  done  with 
"Soldiers  of  Fortune"  when  the  film  ran 
for  three  weeks  at  the  Garden  Theatre, 
that  it  has  been  re-engaged  for  the 
Crandall  circuit  of  houses.  The  May- 
flower picture  had  extensive  exploita- 
tion during  its  premiere  in  Washington 


and  that  advertising  was  deemed  suffi- 
cing to  warrant  a  repeat. 

In  Baltimore,  Mr.  Rippard  reports, 
"The  Mystery  of  the  Yellow  Room"  will 
have  its  opening  at  the  Victoria  Theatre. 
In  that  city,  too,  "Soldiers  of  Fortune" 
has  found  favor.  The  film  is  being 
brought  back  for  a  week's  run  after  hav- 
ing played  for  two  weeks  at  the  Wizard 
Theatre. 


Big  "U"  Begins  Work  on 

"Girl  in  the  Mirror" 

WORK  on  the  latest  Universal 
production,  "The  Girl  in  the  Mir- 
rir,"  has  just  been  begun.  This 
will  be  an  elaborate  production,  with 
one  of  the  finest  casts  Universal  has 
ever  assembled  for  a  feature  photo- 
drama.  Frank  Mayo  will  take  the  lead- 
ing role. 

Jack  Ford  will  have  charge  of  the 
picture.  The  cast  will  include  Harry 
Hilliard,  Claire  Anderson,  Elinor  Fair, 
Ray  Ripley,  Ruth  Royce,  Robert 
Bolder,  Arthur  Hoyt  and  Bull  Montana. 

"The  Girl  in  the  Mirror"  is  based  on 
the  popular  novel  of  that  name  by 
Elizabeth  Jordan,  the  scenario  having 
been  prepared  by  Philip  Hurn.  It  is  a 
story  of  fashionable  New  York,  bor- 
dering on  the  artistic,  literary  and 
dramatic  circles.  The  high  plane  in 
which  the  characters  move  does  not  de- 
tract in  the  least  from  the  air  of  ro- 
mance, mystery  and  tense  situations 
with  which  the  story  abounds. 


Ritchey  Posters  for  Miss  Minter. 

The  poster  display  for  the  latest  Mary 
Miles  Minter  film  are  being  made  by 
the  Ritchey  Litho  Cotporation.  The 
complete  set  \vill  include  a  twenty-four 
sheet  stand,  the  design  for  which  is  now 
finished.  Those  who  have  seen  it  and 
are  competent  to  judge  say  that  it  will 
make  one  of  the  finest  posters  that  ever 
advertised  a  photoploy. 


February  7,  1920 


THE  MOVING  PICTURE  WORLD 


921 


Small  Theatres  Continue  to  Place 

Heavy  Bookings  for  Pathe  Subjects 


WITHIN  the  last  fortnight  several 
hundred  additional  exhibitors 
have  increased  their  bookings 
on  Pathe  subjects.  During  the  first 
four  weeks  of  the  new  year  Pathe 
bookings  and  collections  have  touched  a 
new  record.  This  has  been  brought 
about  in  no  small  measure  by  heavy 
bookings  from  exhibitors  who  have 
taken  the  Pathe  offerings  for  months  in 
advance. 

Pathe  is  particularlj'  proud  of  its 
popularity'  among  the  smaller  exhibi- 
tors. 

Booking  More  Pathe  Pictures. 

In  the  last  two  weeks  a  few  of  the 
more  prominent  additional  theatres 
booking  more  than  their  average  share 
of  Pathe  pictures,  are  as  follows: 

Majestic,  Evansville;  Sardonyx,  New 
Orleans;  Majestic,  Dewar;  Okla.; 
American,  Elyria,  O. ;  Gem  Amery,  Wis.; 
Grand,  Marked  Tree,  Ark.;  Star,  Rule- 
ville,  Miss.;  Isis,  Grandview,  Texas; 
Pershing,  Burkburnett,  Tex.;  Palace, 
Fall  River;  Winthrop  Hall,  Dorchester, 
Mass.;  Victor,  Putnam,  Conn.;  Audi- 
torium, Concord,  N.  H. ;  Waldorf,  Lynn, 
Mass.;  Webster,  St.  Louis,  Mo.;  Rollas, 
Rolla,  Mo.;  Apollo,  Kansas  City;  Or- 
pheum,  Gelroy,  Cal.;  Altmeyer,  McKees- 
port,  Pa.;  Napoleon,  Sheffield,  Pa.;  and 
Central,  Atlantic  City. 

Gem,  Balaton,  Minn.;  Howard,  Alex- 
andria, Minn.;  Empress,  Osakes,  Minn.; 
Derby,  Derby,  Conn.;  Proctors,  Port- 
chester,  Alcazar,  Naugatuck ;  Congress 
Hall,  Boston;  Liberty,  Yuma,  Ariz.; 
Belasco,  Quincy,  111.;  Liberty,  St.  Louis; 
Crescent,  Carrier  Mills,  111.;  Gem, 
Pawnee,  III.;  Grand,  Scotia,  N.  Y. ; 
Valentine  Huntington,  West  Va.;  Mys- 
tic, Harrison,  Ohio;  Dreamland,  Blan- 
chester,  O.;  Majestic,  London,  Ohio; 
Broadway,  Muskogee,  Okla.;  Com- 
munity Club,  Wakita,  Okla.;  Palace, 
Tulsa;  Empress,  Holdenville,  Okla.; 
Empress,  Waurika,  Okla.;  Lord  Balti- 
more, Baltimore;  New  Gem,  Baltimore, 
Masonic,  Clifton  Forge,  Va. ;  Ashland, 
Kansas  City;  Gem,  Kirkesville,  Mo.; 
City,  Junction  City,  Kan.;  Morris, 
Jerico  Springs,  Mo.;  Strand,  Walsen- 
berg,  Colo.;  Rialto,  Trinidad,  Colo.; 
Temple,  Howell,  Mich.;  Fun,  Princess, 
Park  and  Dawn,  Detroit;  Wuerth,  Ann 
Harbor;  Englewood,  Englewood,  N.  J.; 
Select,  Andrews,  S.  C;  Colonial,  El- 
mira,  N.  Y.;  New  Ariel,  Buffalo. 


"The  Birth  of  a  Soul" 

Is  Latest  Morey  Release 

HARRY  T.  MOREY'S  latest  feature, 
"The  Birth  of  a  Soul,"  is  being  re- 
leased by  Vitagraph.  It  is  typi- 
cally Moreyesque — one  of  those  big 
out-door  subjects  in  which  Morey's  ro- 
bust figure  and  strong  personality  fits 
admirably.  It's  a  story  of  the  Cumber- 
land mountains,  far  removed  from  mod- 
ern civilization,  where  moonshine  whis- 
key is  considered  legitimate  and  feuds 
still  exist.  The  characters  are  all 
mountaineers. 

Mr.  Morey  and  his  director,  Edward 
L.  Hollywood,  and  the  supporting  com- 
pany went  down  to  the  moutains  of 
North  Carolina  and  made  all  the  scenes 
of  the  picture  there. 

Mr.  Morey  had  a  strong  supporting 


company.  Jean  Paige,  who  has  gone  to 
Vitagraph's  West  Coast  studio  to  star  in 
a  new  serial,  is  his  leading  woman. 
Others  in  the  cast  include  Charles  El- 
dridge,  George  Cooper,  Charles  Kent, 
Robert  Gaillard,  Walter  Lewis  and 
Bernard  Siegel.  Arthur  Edwin  Krows 
made  the  scenario,  using  the  plot  of  a 
well  known  novel  for  his  theme. 


"Broken  Melody"  Breaks  Record. 

The  Omaha,  Seattle  and  Philadelphia 
branch  offices  of  Selznick  report  a  pros- 
perous season  and  one  marked  with  un- 
usual activity.  From  Omaha  comes  the 
report  that  "The  Broken  Melody"  es- 
tablished a  record  at  the  Garrick  Thea- 
tre in  Burlington,  Iowa.  All  Selznick 
productions  shown  there  are  billed  as 
specials  and  the  Selznick  trademark  is 
used  in  all  the  local  advertising. 


ments  for  America,  and  portray  in  the 
most  easily  understood  manner  the  true 
American  character.  This  is  the  mes- 
sage which  we  American  should  be  try- 
ing to  get  across  to  thousands  of  people 
among  us,  but  not  yet  of  us.  'The  Birth 
of  a  Nation'  was  such  a  picture.  So  was 
'The  Crisis,'  there  are  others  such  as 
'Evangeline.' 

"Realart  is  fortunate  in  having  among 
its  releases  'Soldiers  of  Fortune,'  by 
Richard  Harding  Davis,  adapted  to  the 
screen  by  Allan  Dwan. 

Effect  of  Such  Pictures. 

"Proof  of  the  effectiveness  of  this  type 
of  American  story  was  given  recently 
at  South  Bethlehem,  Pa.,  in  the  heart 
of  the  steel  district,  which  is  famous  for 
its  alien  population  and  its  industrial 
unrest.  Charles  R.  Black,  manager  of 
the  Palace  Theatre,  showed  the  picture, 
and  such  was  the  psychological  effect 
upon  his  audience  that  he  wrote  to  us 
about  it  and  stressed  particularly  what 
he  considered  'its  mora!  effect  as  a  pa- 
triotic picture  of  highest  standard.'  " 


Our  Own  Stories  Best  for 
Americanism,  Says  Kohn 

ORRIS  KOHN,  president  of  Real- 


M 


art,  has  come  out  for  picturization 
of  national  literature  as  the  most 
effective  way  in  which  the  industry  can 
make  permanent  the  work  of  the  Amer- 
icanization campaign  launched  by  Secre- 
tary Lane. 

"There  is  a  real  opportunity  for  the 
producers,"  says  Mr.  Kohn,  "to  dedicate 
motion  pictures  to  the  hightest  type  of 
patriotic  and  ,  educational  work  without 
converting  them  into  mere  propaganda. 
In  the  libraries  of  the  nation  is  a  wealth 
of  national  literature  which  waits  for 
adaptation  to  the  screen.  These  books 
and  plays  hold  the  most  convincing  argu- 


"Ye  Editor"  Becomes  Exhibitor. 

Out  in  Vollmer,  Idaho,  his  duties  as 
editor  of  the  Lewis  County  Register 
fails  to  keep  C.  H.  Martin  busy  enough 
to  suit  him.  Hence  his  recent  purchase 
from  Mac  Shoefield,  of  the  Film  The- 
atre. 

Idaho  news  also  includes  the  purchase 
of  the  Troy  moving  picture  theatre  by 
E^h  Otterbein. 


HoHor  Production  in  Weber  Series. 

"Children  of  Destiny"  is  to  be  one  of 
the  first  of  the  series  of  twelve  Edith 
Hallor  productions  being  made  by  the 
Weber  Productions  for  Republic  re- 
leases, according  to  a  recent  announce- 
ment. Edward  J.  Montague  wrote  the 
scenarfo. 


Bringing  the  Little  Missionary's  Daughter 


Back  to  Civilization. 


Pretty  Shirley 
Mason  and  Harry 
Todd,  veteran  film 
actor,  en  route  to 
America  from 
Africa  in  Fox's 
"H  e  r  Elephant 
Man." 


m 


922 


THE  MOVING  PICTURE  WORLD 


February  7,  1920 


iiiiiinnmiminiir 


The  Same  Is  True  Here 

From  Kinematograph  Weekly,  Jan.  8. 

WHAT  we  want  are  good 
but  not  goody,  clean  but 
not  emasculated,  strong 
but  not  violent,  high-class  but  not 
highbrow  films.  The  standards  of 
the  producers  must  be  equivalent 
to  all  that  is  best  in  healthy  lit- 
erature. 


To  Start  Work  Soon  on  Half  Dozen 

Productions  at  the  Lasky  Studios 


IllllllllllllllllllllllllitlllH 


Charles  L.  Fletcher  to 

Edit  "Topical  Editor" 

ANNOUNCEMENT  is  made  of  the 
formation  of  the  Topical  Humor 
Film  Company  to  produce  The 
Topical  Editor,"  a  half  reel  made  up  of 
the  humor  of  the  day  compiled  from 
many  sources,  to  which  is  added  original 
comments.  Charles  Leonard  Fletcher 
is  at  the  head  of  the  new  company  and 
will  edit  the  newest  thing  in  this  field. 

That  the  new  laugh-maker  will  be 
far  different  from  any  previous  efforts 
in  this  line  is  made  clear  at  the  outset 
by  Mr.  Fletcher,  who  will  show  a  few 
feet  of  motion  pictures  to  further  en- 
hance the  feature  on  the  screen. 

Associated  with  Mr.  Fletcher  in  the 
new  company  is  Lawrence  Alvin  Urbach, 
who  for  several  years  was  a  member  of 
the  advertising  staff  of  Exhibitor's 
Trade  Review,  and  prior  to  that  was  on 
the  staff  of  Motion  Picture  News. 

Definite  announcement  of  a  plan  for 
release  of  the  "Topical  Editor"  will  be 
made  shortly. 

When  Mr.  Fletcher  was  a  young  man 
he  was  a  reporter  on  the  Boston  Globe 
for  seven  years.  He  then  went  on  the 
stage,  playing  with  the  popular  actors 
and  actresses  of  the  day  in  Shakespear- 
ean repertoire.  After  six  years  he  went 
into  vaudeville,  in  v.'.-.ich  field  he  re- 
mained twenty-one  years  as  a  headliner, 
billed  as  a  monologue  comedian.  He 
played  the  Keith  time,  and  made  two 
world  tours. 

In  1916  Mr.  Fletcher  presented  as  an 
original  idea  in  vaudeville  an  act  called 
'  Silent  Comments  on  Timely  Topics." 
In  1917-1918  Mr.  Fletcher  plunged  into 
war  work  with  the  Y.  M.  C.  A.  Late  in 
1918  he  revived  his  screen  topics,  and 
from  May,  1919,  to  January,  1920,  he 
edited  the  Literary  Digest's  "Topics  of 
the  Day"  for  Timely  Films,  Inc.  Mr. 
Fletcher  resigned  from  Timely  Films, 
Inc.,  on  January  17,  last,  and  at  once 
formed  his  new  company. 


Goldwyn  Signs  Popular  Comedian, 

"Scratch  My  Back,"  a  comedy  by  Ru- 
pert Hughes,  which  Goldwyn  is  produc- 
ing at  its  Culver  City  studios,  has  had 
an  addition  to  its  cast.  T.  Roy  Barnes, 
vaudeville  and  musical  comedy  star,  will 
be  numbered  in  the  company,  which  al- 
ready, includes  Cullen  Landis,  who  dis- 
tinguished himself  in  "The  Girl  from  the 
Outside,"  a  gripping  Rex  Beach  drama  of 
the  frozen  North. 

T.  Roy  Barnes  is  one  of  the  best 
known  variety  entertainers  in  the  coun- 
try. His  act,  in  which  he  played  the 
part  of  a  book-agent  of  the  most  insis- 
tent kind,  one  who  wouldn't  take  "no" 
for  an  answer,  is  among  the  most  popu- 
lar of  vaudeville  turns. 


WITH  six  new  productions,  includ- 
ing the  Paramount-Artcraft  Spe- 
cial, "Held  by  the  Enemy"  and 
Cecil  B.  De  Mille's  new  special  which 
will  follow  "Why  Change  Your  Wife?" 
in  immediate  contemplation,  activity  at 
the  Lasky  studio  promises  no  abate- 
ment for  some  time  to  come. 

Following  the  completion  of  "Mrs. 
Temple's  Telegram,"  on  which  he  is  now 
working,  Bryant  Washburn  will  begin 
"The  Sins  of  St.  Anthony,"  a  Saturday 
Evening  Post  story,  for  which  Elmer 
Harris  is  writing  the  scenario.  James 
Cruze  will  direct. 

Wallace  Reid  has  completed  his  new 
Paramount-Artcraft  Picture,  "The  Dan- 
cin'  Fool"  under  Sam  Wood's  direction, 
and  will  shortly  begin  work  with  the 
same  director  in  the  farce  comedy, 
"Sick-Abed,"  scenario  for  which  is  by 
Clara  G.  Kennedy.  Bebe  Danlies  will 
again  appear  as  leading  woman  for  the 
star,  and  the  roles  afforded  both  Mr. 
Reid  and  Miss  Danlies  will  undoubtedly 
prove  highly  pleasing.  "Sick-ABed" 
was  one  of  the  most  popular  of  the 
metropolitan  plays  ef  a  season  or  two 
ayo. 

Crisp  to  Start  on  New  Play. 

The  much  heralded  production  of  the 
Paramount-Artcraft  Special,  "Held  by 
the  Enemy,"  under  the  direction  of  Don- 
ald Crisp,  will  be  started  soon  at  the 
Lasky  Studio.  Among  those  who  will 
appear  in  the  leading  parts  are  Jack 
Holt,  Wanda  Hawley,  Lewis  Stone,  Ag- 
nes Ayres,  Robert  Cain  and  Walter 
Hiers.  The  production  is  to  be  elaborate 
in  the  extreme,  with  scenic  backgrounds 
of  great  effectiveness  and  with  the 
greatest  attention  to  detail  and  his- 
torical accuracy.  Beulah  Marie  Dix 
wrote  the  scenario. 

Melford  Goes  to  the  Sierras. 

George  Melford  has  taken  his  produc- 
ing company,  headed  by  Roscoe  Ar- 
buckle,  the  star,  to  a  distant  location 
in  the  Sierras  for  exterior  scenes  of 
"The  Round-Up."  The  company  ex- 
pects to  be  gone  for  at  least  three  weeks 
and  during  that  time  will  secure  import- 
ant cattle  ranch  scenes  and  the  fight 
situations  in  which  Apache  Indians  and 
cow  punchers,  as  well  as  U.  S.  Cavalry 
are  concerned.  Tom  Forman  is  author 
of  the  scenario  and  also  plays  an  im- 
portant role. 

De  Mille  Working  on  "Prince  Chap." 

William  De  Mille  is  in  the  midst  of 
his  artistic  production  "The  Prince 
Chap,"  with  Thomas  Meighan  and  a 
strong  cast  interpreting  the  roles.  This 
play,  by  Edward  Peple,  promises  to  be 
a  delightful  entertainment.  The  scen- 
ario was  written  by  Olga  Printzlau,  who 
being  an  artist,  found  herself  at  home 
\n  the  aepiction  of  scenes  dealing  with 
the  artists'  quarter  of  Soho,  London. 
Among  others  in  the  cast  are  Lila  Lee, 
Kathlyn  Williams,  Theodore  Kosloff, 
Ann  Forest,  Casson  Ferguson,  May 
Giracci,  and  Peaches  Jackson. 

Thomas  Heffron  has  finished  "Thou 
Are  the  Man  !"  with  Robert  Warwick  as 
the  star,  and  will  shortly  begin  work 
with  the  same  star  on  another  picture 
for  Paramount-Artcraft.  entitled,  "The 
City  of  Masks."  scenario  for  which  is  by 


Walter  Woods.  Lois  Wilson,  it  is  under- 
stood, will  be  leading  woman  for  War- 
wick in  this  new  production. 

Charles  Maigne  is  progressing  with 
"The  Fighting  Chance,"  a  Paramount- 
Artcraft  Special  from  Robert  W. 
Chambers'  story,  with  scenario  by  Will 
M.  Ritchey. 

Walter  Edwards  is  still  at  work  on 
Ethel  Clayton's  Paramount-Artcraft 
picture,  "A  Lady  in  Love,"  scenario  for 
which  is  by  Alice  Eyton.  Upon  its  com- 
pletion he  will  make  another  picture 
with  Ethel  Clayton  as  the  star,  entitled, 
"The  Ladder,"  Edith  Kennedy  being  the 
auihor  of  the  scenario. 


Special  Campaign  Book 

on  "Other  Men's  Shoes" 

WITH  the  release  date  of  the 
initial  Edgar  Lewis  production, 
"Other  Men's  Shoes,"  which  is 
set  for  February  1,  approaching,  Pathe 
announces  many  aids  for  the  benefit  of 
the  exhibitor  in  exploiting  the  produc- 
tion. Besides  the  usual  advertising  ma- 
terial Pathe  issues  a  special  press  sheet 
for  the  production,  an  enlarged  cam- 
paign book,  a  special  one-sheet  and  a 
window  card. 

A  book  store  tie-up  is  also  under  way 
with  Andrew  Soutar's  novel,  "Other 
Men's  Shoes,"  from  which  the  picturiza- 
tion  was  made.  The  author  is  widely 
known  both  here  and  abroad  through 
his  literary  work  and  his  epics  of  the 
Great  War  which  were  written  by  Mr. 
Soutar  when  he  was  on  the  Russian 
front. 

Pathe  announces  the  following  adver- 
tising aids  for  the  production  :  one  sheet; 
special  one  sheet;  two  styles  three- 
sheet;  six-sheet;  twenty-four  sheet;  set 
of  colored  lobby  displays;  two  styles 
22x28  colored  scene ;  one,  two  and  three 
col.  ad  cuts  and  mats;  one-col.  and  two- 
col,  star  cuts  and  mats;  scene  cut;  title 
slub;  set  of  black  and  whites;  campaign 
book;  press  sheet;  announcement  slide; 
window  card. 

^Miiiriiiini,i,iit„i„i,nK„uinnnmiinnaMMmHaMi^MBHMi^^H^^^^^^^^^H 


Enter  Drop -Ins,  Exit  Fans 

From  the  Kansas  City  Post. 

WITH  the  passing  of  the  sa- 
loon all  over  the  country 
men  are  taking  to  the  mov- 
ies more  than  ever  before  and 
(vomen  shoppers  long  ago  discov- 
ered that  the  movie  manager 
;aters  to  the  "drop-in"  spirit. 

Summed  up:  In  the  semi-dark- 
aess  of  the  movie  house  is  balm 
(or  the  soul  weary  as  well  as  for 
(he  leg  weary,  a  safe  retreat  where 
one  may  think  and  for  the  hour 
forget  there  is  such  thing  as 
(rouble.  Even  astute  millionaires, 
jngrossed  in  sordid  "go-after-the- 
jollar-and-grab-it"  chase,  have 
been  known  to  slide  into  a  movie 
house  for  an  hour  or  so  of  peace- 
ful reflection.  Wholly  without  re- 
gard to  the  merit  of  the  picture, 
and  come  out  dyed  in  the  wool 
fans. 

Yes,  the  world  moves.  So  does 
the  picture  game. 


February  7,  1920 


THE  MOVING  PICTURE  WORLD 


923 


Corinne  Griffith  Resting. 

Corinne  Griffith,  one  of  the  most  in- 
defatigable workers  at  Vitagraph's 
Brooklyn  studio,  is  taking  a  brief  but 
enforced  rest  while  the  cast  is  being 
assembled  for  her  next  feature,  "The 
Memento,"  based  on  one  of  O.  Henry's 
short  stories.  Two  men  provided  the 
scenario,  Lucien  Hubbard  writing  the 
"small  town"  scenes  and  Graham  Baker 
arranging  the  action,  which  takes  place 
in  a  large  city.  Their  work  has  been 
completed,  and  great  care  is  being  taken 
in  selecting  the  cast.  Miss  Griffith,  how- 
ever, has  a  feature  awaiting  release. 
This  is  "Deadline  at  Eleven,"  a  news- 
paper story  by  Ruth  Byers. 

McCormick  Hires  Zimmerer 
as  Art  Director  of  Circle 

ANOTHER  notable  advance  in  the 
world  of  showmanship  has  just 
been  made  by  S.  Barret  McCor- 
mick, managing  director  of  the  Circle 
Theatre,  Indianapolis,  by  the  engage- 
ment of  Frank  J-  Zimmerer,  one  of  the 
most  distinguished  of  the  new  school  of 
stage  decorative  artists,  as  art  director 
for  the  theatre. 

In  music,  pictures  and  stage  embellish- 
ments, the  Circle  has  been  regarded  as 
the  leading  theatre  in  the  Middle  West, 
and  in  order  that  even  more  serious 
consideration  can  be  given  to  the  ar- 
tistic presentation  of  elaborate  pro- 
logues and  stage  settings,  the  engage- 
ment of  Mr.  Zimmerer  was  made.  The 
new  art  director  will  execute  the  stage 
settings  and  decorative  effects  and,  with 
Mr.  McCormick,  will  produce  the  various 
tableaux,  ballets  and  stage  features  in 
the  future. 

The  work  of  Mr.  Zimmerer  is  already 
well  known  to  Indianapolis  theatregoers, 
a  few  of  his  stage  decorations  having 
been  presented  at  the  Circle  at  different 
times  during  the  last  year.  His  work 
first  came  to  the  attention  of  the  Indian- 
apolis public  during  his  engagement  with 
the  Stuart  Walker  Company  during  the 
company's  first  season  in  the  Hoosier 
capital. 

Mr.  Zimmerer  just  recently  returned 

from  Europe,  where  he  went  to  ob- 
serve the  methods  of  the  new  theatre 
movement  in  Paris  and  Glasgow  and  also 
to  confer  with  Lord  Dunsany.  Mr. 
Zimmerer  was  the  first  decorative  artist 
to  create  the  settings  for  the  Dunsany 
plays  in  America.  The  famous  Irish 
dramatist  had  never  seen  any  of  the 
productions  and  Mr.  Zimmerer's  sketches 
of  settings  and  costumes  so  appealed  to 
him  that  they  are  now  framed  and  hang 
in  the  Dunsany  castle  in  County  Meath, 
Ireland. 


Rothacker  Leaves  for  The  Coast. 

Watterson  R.  Rothacker,  president  of 
the  Rothacker  Film  Manufacturing  Com- 
pany, left  for  Los  Angeles  on  January 
27  to  get  construction  started  on  the 
Los  Angeles  laboratory,  the  site  for 
which  has  already  been  purchased.  Full 
announcements  in  regard  to  the  location 
of  the  site  will  be  made  to  the  trade 
later. 

While  on  the  coast  Mr.  Rothacker  will 
make  tentative  arrangements  for  the 
production  of  a  six-reel  feature,  which 
he  will  personally  present  to  the  trade. 
He  has  already  secured  the  story  for 
the  picture,  having  purchased  the  motion 
picture  rights  to  a  popular  novel. 


Omaha  Showman  Induces  Pershing 

To  Attend  "  Soldiers  of  Fortune" 


GENERAL  JOHN  J.  PERSHING  oc- 
cupied a  box  in  the  Sun  Theatre, 
Omaha,  last  week  to  witness  "Sol- 
diers of  Fortune,"  the  Allan  Dwan  pro- 
duction. The  famous  soldier's  visit  came 
in  response  to  the  invitation  of  Harry 
Goldberg,  live  wire  showman,  who  learn- 
ed that  his  home  town  was  next  on  Gen- 
era' Pershing's  itinerary  and  who  de- 
cided that  the  \isit  would  be  incomplete 
wi:hout  a  view  of  the  American  adven- 
ture story. 

A  telegram  was  dispatched  to  head- 
qunrters  of  the  Pershing  party  in  Lin- 
coln, Neb.   Here  is  the  message: 

"General  John  J.  Pershing,  the  Great- 
est Soldier  of  Fortune. 

We  herewith  extend  to  you  a  most 
coidial  invitation  to  visit  the  Sun  Thea- 
tre when  you  aie  in  Omaha  on  January 
8  lor  we  earnestly  desire  that  you  see 
the  pictnrization  of  the  Richard  Hard- 
ing Davis  immortal  classic,  'Soldiers  of 
Fortune.'  We  feel  quite  sure  that  this 
epic  of  the  screen  will  appeal  to  you 
not  only  because  it  has  made  history  in 
the  annals  of  literature  and  the  stage, 
but  also  because  it  typifies  the  principles 
of  clean  two-fisted  Americanism  and 
chivalry  for  which  you  stand." 

Persuaded  City  Fathers. 

Through  one  of  General  Pershing's 
aides  came  a  response  which  was  not 
over-encouraging,  but  which  spurred 
Mr.  Goldberg  on  to  put  through  his 
ambitious  plans.  Acceptance  of  the  in- 
vitation depended  upon  consequent  ar- 
rangements to  be  made  by  the  city 
authorities  when  the  Pershing  en- 
tourage appeared  in  Omaha,  according 
to  the  telegram. 

Did  Mr.  Goldberg  come  to  the  con- 
clurion  that  it  was  a  rather  impossibly 
big  stunt  to  get  one  of  the  most  famous 
so  diers  of  the  world  to  come  to  his 
theatre  and  witness  the  current  attrac- 
tion?    If  he   felt   that  way,  he  didn't 


show  it  in  his  activities  with  the  city 
authorities,  persuading  them  that  the 
gereral  really  ought  to  see  the  picturiza- 
tion  of  Davis'  great  novel. 

General  Pershing  came  to  the  theatre, 
accompanied  by  a  formidable  staff. 
Crowds  gathcicd.  Photographers  got 
bu-y.  And  the  newspapers  quite  natur- 
ally gave  the  Sun  Theatre  liberal  pub- 
licity. 

"It  is  fine  entertainment,"  General 
Pcching  told  Mr.  Goldberg,  "and  the 
battle  scenes  are  excellent." 

After  the  picture  had  been  shown  Mr. 
Goldberg  had  no  trouble  in  inducing 
General  Pershing  to  stand  in  front  of 
a  welcoming,  home-made  three-sheet  to 
be  photographed.  The  general  was  very 
bu.=y  and  there  were  no  gaps  in  his 
schedule,  but  "Soldiers  of  Fortune"  had 
compensated  in  advance  for  the  delay. 


Sidney  Olcott  Signed  to 

Direct  for  Goldwyn 

SYDNEY  OLCOTT,  who  started  di- 
recting at  the  very  beginning  of 
motion  pictures,  and  has  come  to  be 
recognized  as  one  of  the  foremost  ex- 
perts at  his  craft,  has  been  placed  under 
contract  by  Goldwyn.  He  will  be  as- 
signed immediately  to  the  making  of 
one  of  Goldwyn's  big  feature  produc- 
tions. 

Mr.  Olcott  has  enjoyed  a  long  and 
successful  career  as  a  director  of  mo- 
tion pictures,  starting  with  the  Kalem 
Company  after  he  had  profited  by  con- 
siderable stage  experience  in  this  coun- 
try and  Canada.  "From  the  Manger  to 
the  Cross,"  a  multiple-reel  production 
that  still  remains  a  classic  of  its  type, 
was  made  by  Director  Olcott  with  a 
company  of  player  that  he  took  to  the 
Holy  Land  in  order  to  secure  the  proper 
settings.  This  was  the  first  pretentious 
production  of  a  serious  nature  to  be 
made  by  an  American  director. 


Too  Bad  We  Used  That  Caption  on  "Pointed  Remarks"  Before. 

It's  a  good  line,  though,  and  it'd  go  for  this  pointed  situation,  with  Edmund 
Breese  In  the  Levering  feature  for  Hodkinson,  "His  Temporary  Wife." 


924 


THE  MOVING  PICTURE  WORLD 


February  7,  1920 


Here's  the  Photographic  Proof  of  Why  Allan  Dwan's  "The  Luck  of  the  Irish"  Is  Going  Strong. 

Glimpses  of  the  power  in  this  second  Dwan  production  for  Realart. 


National  Picture  Theatres  Loses 

Suit  to  Enjoin  Foundation  Film 


THE  application  made  by  the  Xa- 
tional  Picture  Theatres,  Inc.,  to 
enjoin  the  Foundation  Film  Cor- 
poration from  distributing  a  screen  dra- 
matization of  "The  Torrent,"  under  the 
title  of  "The  Blindness  of  Youth,"  was 
denied  by  Judge  Knox  in  the  United 
States  District  Court,  New  York,  on 
January  26. 

Judge  Knox  ruled  that  in  view  of  the 
fact  that  Lou  Tellegen,  co-author  and 
star  in  the  spoken  drama  entitled  "Blind 
Youth,"  is  in  no  way  associated  with  the 
proposed  cinema  dramatization  of  that 
play  by  the  National  Picture  Theatres, 
Inc.,  the  latter  company  is  not  entitled 
to  a  preliminary  injunction  restraining 
the  Foundation  Film  Corporation  from 
using  the  title  adopted. 

The  National  Picture  Theatres,  Inc., 
contended  that  the  exhibition  of  the 
cinema  dramatization  of  "The  Torrent" 
under  the  title  of  "The  Blindness  of 
Youth"  would  mislead  the  public  and 
persons  would  attend  the  performances 
of  the  photoplay  under  the  misappre- 
hension that  it  was  a  screen  version 
of  "Blind  Youth." 

Text  of  Opinion. 

The  opinion  of  Judge  Knox  is  in  part 
as  follows : 

"In  the  first  place  it  must  be  borne  in 
mmd  that  the  picture  which  the  de- 
fendant is  about  to  produce  is  entitled 
"The  Blindness  of  Youth,'  whilst  the 
rights  of  the  complainant  are  those 
which  attach  to  the  title  of  a  play  known 
as  'Blind  Youth.' 

"The  latter,  in  the  spoken  drama,  ac- 
quired whatever  reputation  it  enjoys,  in 
whole,  or  certainly  in  large  part  by 
reason  of  the  fact  that  one  Lou  Telle- 
gen, said  to  be  an  actor  of  great  and 
worldwide  reputation  and  exceptional 
ability,  played  the  leading  role. 

"There  is  no  allegation  that  this  ac- 
tor IS  to  participate  in  the  picture  to 
be  produced  by  the  complainant  under 
the  name  of  'Blind  Youth';  nor  is  there 
suggestion  that  the  defendant's  picture 
The  Blindness  of  Youth,'  will  in  any' 
particular,  attempt  to  pirate  plot  theme 
action  or  motif  of  the  play  which  Telle- 
gen helped  to  write,  and  in  which  he 


acted.  If  this  were  true  an  entirely 
different  case  would  be  presented. 
Actor  Rather  Than  Play. 
".\s  the  litigation  stands,  I  am  unable 
to  find  that,  disassociated  from  the  name 
of  Lou  Tellegen,  there  is  in  the  pro- 
duction of  a  moving  picture  drama 
named  'The  Blindness  of  Youth'  such  a 
degree  of  unfair  competition  as  would 
justify  my  interposition  by  way  of  in- 
junction. 

"The  names  of  plays,  in  the  absence 
of  the  names  of  the  actors  who  vital- 
ized them,  are,  I  think,  for  the  most  part 
tenuous,  and  with  few  exceptions  we 
remember  the  actor  rather  than  the 
names  of  vehicles  in  which  they  rode  to 
fame. 

"There  will  be  attached  to  this  some- 
what different  name  none  of  the  re- 
flected reputation  or  creative  genius  of 
Lou  Tellegen,  nor  of  his  histrionic  abil- 
ity and  effort,  and  I  cannot  but  feel 
that  the  persons  who  will  be  deceived  as 
to  the  play  and  its  origin  through  the 
similarity  of  name  will  be  so  few  as  to 
be  negligible." 

Judge  Knox  held  further  that  there  is 
no  property  right  in  the  use  of  the  title, 
"Blind  Youth,"  which  entitles  the  owners 
of  the  motion  picture  rights  to  the 
drama  to  injunctive  relief  preventing  ri- 
val film  companies  from  using  similar 
titles. 

Refused  Further  Modification. 

The  Foundation  Film  Corporation 
originally  adopted  the  title  of  "The  Blind 
Youth,"  but  changed  the  title  at  the 
request  of  the  National  Picture  Thea- 
tres, Inc.,  to  avoid  and  confusion  which 
might  arise  from  the  use  of  a  title  so 
similar  to  that  of  the  Willard  Mack- 
Tellegen  drama. 

The  modification  of  the  title  did  not 
satisfy  the  National  Picture  Theatres, 
Inc.,  and  the  court  action  was  resorted 
to  when  the  Foundation  Film  Corpor- 
ation refused  to  make  any  further  con- 
cessions in  the  matter,  contending  that 
the  photoplay  is  being  released  and 
widely  advertised  as  an  adaptation  of 
the  French  ,  drama  entitled  "The  Tor- 
rent," by  M.  C.  Herber,  and  could  not 
be  confused  with  "Blind  Youth." 


Harry  Bugie  Leaves  Atlanta. 

Harry  A.  Bugie,  manager  of  Pathe's 
.Atlanta  exchange  for  two  years,  has  re- 
signed to  become  sales  manager  for 
Dwyer  Brothers'  Company  of  Cincinnati. 
His  resignation  took  effect  on  Febru- 
ary 1.  Mr.  Bugie  was  one  of  the  most 
popular  managers  in  the  territory.  He 
is  a  charter  member  of  the  Film  Ex- 
change Managers'  Association  of  At- 
lanta and  has  been  one  of  its  most  ac- 
tive members.  A  host  of  friends  regret 
his  departure  from  Atlanta  and  wish 
him  success  in  his  new  position. 


If  Hotels  Are  Crowded, 
Why  Buy  a  $200,000  Home 

IF  you  cannot  obtain  a  room  in  a 
hotel,  buy  a  $200,000  home.  That's 
what  William  Farnum  did  in  Holly- 
wood. Advices  recently  received  at  the 
home  offices  of  Fox  Film  Corporation 
announced  that  the  star,  disgusted  at 
the  crowded  condition  of  Los  .Angeles 
hotels,  had  bought  a  twenty-room  man- 
sion atop  Santa  Monica  mountains, 
overlooking  Los  .Angeles,  Hollywood, 
Tacalina  and  the  Pacific  Ocean.  Not 
only  did  the  estate  cost  the  figure 
quoted  above,  but  the  purchase  price 
was  paid  in  cash. 

Included  with  the  house  are  seven 
acres  of  orchard  and  garden,  which  will 
enable  the  star  lo  raise  all  his  own 
oranges,  pecans  and  vegetables.  An  in- 
veterate outdoor  man,  Mr.  Farnum  now 
may  be  seen  each  evening,  after  work 
in  the  studios,  wielding  the  hoe  on  the 
grounds  of  his  new  home. 

Mr.  Farnum  recently  completed  "The 
Adventurer"  in  the  East  and  went  to  the 
Pacific  Coast  with  his  company  to  be- 
gin work  on  "The  Orphan,"  adapted 
from  Clarence  E.  Mulford's  novel  of 
western  life.  He  found.  Los  Angeles 
suffering  from  a  shortage  of  hotel 
rooms  just  as  is  New  York.  The  star 
himself  obtained  comfortable  quarters, 
but  several  of  the  executive  members 
of  his  company  were  not  so  fortunate. 

Some  kind  soul  called  Mr.  Farnum's 
attention  to  the  fact  that  the  big  man- 
sion he  had  passed  many  times  in  his 
automobile  and  had  so  often  admired 
could  be  purchased.  The  price  did  not 
feaze  Mr.  Farnum.  He  announced  to 
his  executives  that  they  could  have 
rooms  with  him  and  they  moved  into 
their  new  quarters  with  great  glee. 


February  7,  1920 


THE  MOVING   PICTURE  WORLD 


925 


New  Circle,  Ottumwa,  Iowa,  Opens. 

On  January  19,  Ottumwa  gave  to  the 
southern  section  of  Iowa  the  finest 
moving  picture  theatre  it  has  ever 
possessed.  The  Circle,  costing  around 
$100,000,  was  opened  on  that  date  with 
highly  gratifying  results  forcasting  a 
splendid  future  for  house  and  manage- 
ment. 


Order  That  New  Front  and  the  Pipe 
Organ;  Here  Comes  Dr.  Shallenberger 


Brief  News  Paragraph 

About  Equity  Players 

A NUMBER  of  new  personalities  on 
the  Equity  roster  are  now  located 
at  the  Garson  studio,  Edendale, 
Cal.  Adele  Rowland  is  visiting  her  hus- 
band, Conway  Tearle,  who  is  being 
starred  in  "Michael  and  His  Lost  An- 
gel," which  Equity  will  release  early  in 
March. 

Jack  Boland,  for  years  associated  with 
various  of  the  big  producing  concerns, 
is  assisting  Director  John  Voshell  on  the 
Tearle  picture,  while  Helene  Sullivan, 
last  seen  in  "The  Brat"  and  "The  Bird 
of  Paradise,"  is  engaged  for  the  role  of 
Angela  Bryton  in  "The  Soul  of  Rafael" 
in  support  of  Miss  Young. 

Rosemary  Theby  is  at  the  plant,  ap- 
pearing opposite  Tearle,  and  Hal  Wilson 
is  permanently  located  with  Garson  as 
one  of  the  character  men. 

Sam  Sothern  and  Milla  Davenport  are 
also  stationed  at  the  studio.  Sarah  Ellis 
Ryan  is  a  daily  visitor,  assisting  the 
technical  staff  on  its  atmospheric  work 
in  preparation  for  the  production  of  her 
story,  "The  Soul  of  Rafael." 


"Fortune  Hunter"  in  Seven  Parts. 

"The  Fortune  Hunter,"  the  next  Earle 
Williams  Vitagraph  feature  to  be  re- 
leased, will  be  shown  in  seven  reels. 
Graham  Baker,  who  made  the  scenario 
from  the  comedy  by  Winchell  Smith, 
found  such  a  wealth  of  good  material, 
fine  points  and  humorous  situations 
the  limitations  of  the  spoken  stage 
would  not  permit  of  showing,  that  he 
did  not  limit  himself  in  making  the 
working  script. 

Tom  Terriss,  who  directed  the  picture 
in  a  masterly  way,  found  all  the  action 
indicated  by  the  scenario  writer  perti- 
nent to  the  picture  and  attempted  no 
cuts. 


TAKING  the  exhibitor  of  America 
out  of  the  slavery  and  shackles 
has  become  almost  as  popular 
with  big  producers  as  the  floating 
of  a  weekly  million  dollar  corporation. 
This  liberation  usually  takes  place  in 
the  New  York  home  offices  after  the 
return  from  a  cross-continent  trip,  but 
according  to  Dr.  W.  E.  Shallenberger, 
president  of  Arrow  Film  Corporation, 
the  exhibitor  of  America  wants  to  know 
when  this  liberating  business  is  coming 
to  an  end,  so  that  he  may  have  the  town 
contractor  come  around  and  fix  up  his 
theatre  with  a  new  front. 

Don't  Know  Where  They  Stand. 

Dr.  Shallenberger  has  just  returned 
from  one  of  those  famous  cross-coun- 
try tours  himself,  and  although  not 
wishing  to  rush  in  with  a  rescue  act,  he 
nevertheless  states  that  there  are  thou- 
sands of  exhibitors  in  this  country  who 
cannot  tell  the  town  contractor  to  come 
around  with  a  barrel  or  so  of  plaster 
and  paint  because  they  do  not  know 
where  they  stand. 

"The  exhibitor  wants  to  'get  things 
fixed  up'  and  progress,  but  with  million 
dollar  organizations  being  talked  of 
every  day  like  mere  trifles,  the  cost  of 
which  he  knows  he  must  stand,  and  with 
faction  after  faction  entering  the  field 
to  gobble  him  up,  it's  no  wonder  he's 
sitting  as  tight  as  possible." 

Such  was  the  introductory  line  given 
the  Moving  Picture  World  representa- 
tive by  Mr.  Shallenberger  in  the  "home 
office." 

Want  Pictures — Not  Money. 

"This  industry  doesn't  need  capital," 
continued  Dr.  Shallenberger.  "It  needs 
pictures.  I  grant  that  it  takes  capital 
to  produce  pictures,  but  I  can't  see  by 
the  average  quality  of  pictures  that 
these  great  wagonloads  of  capital  are 
going  into  production. 

"On  my  trip  I  found  the  independent 
exchanges  in  the  healthiest  financial 
condition  possible.  These  exchages  do 
not  want  money:  they  want  pictures. 
And,  as  you  might  guess.  Arrow  Film 
Corporation  is  going  to  do  its  best  to 


supply  that  need.  Just  this  morning 
I  concluded  a  contract  for  twelve  five- 
reel  productions  to  be  delivered  to  ex- 
hibitors one  a  month — these  to  be  added 
to  our  already  strong  list. 

"But  looking  at  the  independent  field 
in  a  general  way,  I'm  firm  in  the  con- 
viction that  it  will  be  the  safety  valve 
for  both  producer  and  exhibitor.  The 
independent  market  will  save  the  pro- 
ducer because  the  big  producer  who  is 
now  fighting  for  theatres  will  look  to 
independent  picture  makers  to  supply 
his  houses  rather  than  book  films  from 
a  rival  theatre  grabber. 

"And  the  independent  field  will  save 
the  exhibitor  because  it  will  be  the  only 
source  of  supply  outside  of  the  big 
monopolists,  all  trying  to  drive  him  out 
of  the  business  by  financial  discourage- 
ment. 

"The  big  producers  are  afraid  of  the 
independent  market.  They  try  their 
best  not  to  let  a  good  picture  be  dis- 
tributed by  independents.  It  is  their 
object  to  disable  the  independents  by 
buying  all  pictures  of  worth.  But  as 
far  as  this  organization  is  concerned, 
they  cannot  succeed. 

"Arrow  Film  Corporation  doesn't  need 
a  headline  reorganization  or  a  tremeti- 
dous  new  capitalization.  It  has  all  the 
money  it  needs. 

"It  is  my  opinion  that  the  independent 
market  man  is  the  saviour  of  the  ex- 
hibitor. And  while  I  decry  all  this 
'saving'  business,  I  nevertheless  intend 
touring  this  country  again,  starting 
within  the  next  few  weeks.  And  I'm 
going  to  do  my  best  to  get  the  exhibi- 
tor to  believe  that  the  really  indepen- 
dent service  is  the  service  for  him." 

Looks  like  there  were  going  to  be  a 
lot  of  new  fronts  and  pipe  organs 
ordered  in  the  near  future.  REILLY. 


D.  M.  Thomas  Quits  U.  P.  T. 

We  are  informed  in  a  letter  from  D. 
M.  Thomas,  dated  Cincinnati,  January 
23,  that  he  has  resigned  as  division 
manager  for  United  Picture  Theatres. 
His  teritory  embraced  Cincinnati,  De- 
troit, Cleveland  and  Dallas. 


Nope,  No  Prizes  Offered  As  to  What  Is  "The  Devil's  Riddle';  That's  Gladys  Brockwell's  Newest  Fox. 

The  above  scenes,  of  course,  just  whet  your  riddli — not  RritUllr— appotite,  so  we'll  o-xpect  to  see 
you  sign  that  dotted  line  Immediately. 


926 


THE   MOVING   PICTURE  WORLD 


February  7,  1920 


Arthur  S.  Kane  Signs  Charles  Ray; 

First  National  to  Release  Pictures 


CHARLES  RAY  is  the  first  big  asset 
which  the  newiy  formed  Arthur  S. 
Kane  Pictures  Corporation  pre- 
sents to  the  motion  picture  industry. 
Tiic  news  of  the  tie-up  between  this 
prominent  figure  in  the  producing  busi- 
ness and  one  ot  the  most  popular  stars 
of  the  screen  follows  closely  the  an- 
nouncement last  week  of  the  Arthur  S. 
Kane  Pictures  Corporation  at  452  Fifth 
avenue,  New  York.' 

By  arrangements  with  Mr.  Kane  all 
the  pictures  of  Ray  will  be  released 
through  First  National  under  the  terms 
of  a  deal  made  a  year  ago.. 

The  Kane  corporation  will  handle  Mr. 
Ray's  business  with  the  releasing  con- 
cern and  will  supervise  every  New  York 
activity  of  the  star.  Books,  plays  and 
other  screen  material  to  be  purchased 
for  Mr.  Ray's  use  will  be  contracted  for 
through  the  Kane  offices. 

The  news  of  the  union  of  Charles  Ray 
and  Arthur  S.  Kane  received  distinctly 
favorable  comment  from  observers  of 
the  picture  business.  Great  things  were 
freelj'  predicted  from  this  combination 
of  talent,  and  the  coincidence  was  point- 
ed out  that  the  lovable  character  which 
Charles  Ray  has  established  on  the 
American  screen  is  typified  in  the  in- 
dustry by  the  character  and  record  of 
the  producer  who  will  henceforth  spon- 
sor his  work. 

The  new  afifiliation  of  Charles  Ray  has 
brought  to  attention  the  remarkable 
position  which  this  star  has  created  for 
himself  in  the  industry.  Mr.  Ray  is 
commonly  accredited  as  being  one  of  the 
very  biggest  actors  on  the  screen,  and 
indications  are  that  his  growth  as  a 
box  office  attraction  will  establish  him 
more  and  more  in  the  front  rank  of 
motion  picture  players. 

In  aligning  his  interests  with  this  fast 
moving  box  office  asset  it  was  consid- 
ered that  Mr.  Kane  had  accomplished  a 
masterstroke  at  the  outset  of  his  en- 
terprise. 

It  is  learned  that  negotiations  to  bring 


limiitiiiiiii)iiiiii<iiiiiiiiiiiiiiiiiiiiiiiiiiiitiltmMiiiiiiiiiiiitiiiiiriiiii<Miiiii 


the  former  president  of  Realart  and  the 
First  National  star  together  were 
started  weeks  ago.  It  was  expected  to 
close  arrangements  in  New  York  about 
December  1  last.  It  was  finally  consid- 
ered best  to  settle  matters  in  personal 
conference,  and  this  was  the  principal 
reason  for  Mr.  Kane's  recent  five  weeks' 
trip  to  the  Coast. 

"I  am  more  happy  than  I  can  tell," 
said  Mr.  Ray  in  a  statement  given  by 
him  in  Los  Angeles.  "For  years  I  have 
watched  Mr.  Kane's  career.  I  look  for- 
ward to  most  pleasant  years  in  the  as- 
sociations now  beginning." 

"There  is  not  a  person  in  motion  pic- 
tures whose  association  I  would  prize 
more  than  Mr.  Ray's,"  said  Mr.  Kane. 
"He  is  a  wonderful  artist,  a  top  man 
among  stars  and  a  power  at  the  box 
office.  His  appeal  is  universal.  Some 
stars  are  highly  popular  in  certain  sec- 
tions, but  not  in  such  great  demand  in 
others.  A  few  are  liked  everywhere. 
Charles  Ray  is  one  of  the  universal  kind. 
The  appeal  of  his  humanness  is  as  wide 
as  humanity  itself.    And  he's  going  up." 


"Desert  Gold"  Does  Big 

Business  in  Jackson,  Mich. 

WS.  McLaren,  proprietor  of  the 
Majestic  Theatre,  Jackson, 
*  Mich.,  had  every  reason  last 
week  for  pronouncing  Benjamin  B. 
Hampton's  Zane  Grey  production,  "Des- 
ert Gold,"  "the  picture  sensation  of  the 
year,"  a  term  he  used  in  all  his  news- 
paper advertising  and  publicity  notices, 
for,  according  to  Mr.  McLaren,  never  in 
all  his  long  career  as  a  showman  has  a 
production  equaled  the  attendance  mark 
set  by  the  Hodkinson  release  at  the 
Majestic.  Holding  crowds  by  the  hun- 
dreds in  lines  stretching  to  the  curb 
was  the  Herculean  task  that  confronted 
the  McLaren  staflf  at  almost  every  per- 
formance of  "Desert  Gold." 

For  two  weeks  before  the  opening  of 
the  performance  the  Majestic  manage- 
ment, through  newspaper  and  billboard 
teaser  ads,  set  picture  lovers  of  Jackson 
and  its  environs  agog  for  a  sight  of  the 
production.  Three  days  before  the  first 
presentation  Mr.  McLaren  h.-\d  half  page 
ads  in  the  local  daily. 

Mr.  McLaren  took  advantage  of  the 
bookshop  link-up,  with  the  result  that 
the  four  big  Jackson  bookshops  gave  up 
show  windows  for  the  entire  run  of 
"Desert  Gold"  to  effective  advertising 
displays  that  assisted  materially  in 
drawing  crowds  to  the  Majestic.  In 
addition  two  of  the  big  music  stores  on 
the  main  streets  co-operated  by  running 
a  special  sale  of  the  ballad,  "Desert 
Gold." 


Charles  Ray 

To   be  starred   in   Arthur   S.    Kane  pro- 
ductions to  be  released  tlirough 
First  National. 


Goldwyn  Pictures  Boost 

Lyric's  Matinee  Business 

WS.  CROSBIE,  manager  of  the 
Lyrice  Theatre,  Birmingham, 
•Ala.,  is  reputed  to  be  one  of  the 
most  astute  showmen  in  the  state,  but 
for  some  unaccountable  reason  he  found 
that  his  matinee  business  was  falling  off. 
The  Keith  vaudeville  presented  at  the 
Lyric  was  as  good  as  ever,  but  the  man- 
ager decided  that  he  must  introduce 
something  new   to   revive   interest  in 


the  afternoon  shows.  Such  was  the 
condition  last  December  when  Mr. 
Crosbie  concluded  to  try  out  Goldwyn 
pictures  as  a  special  matinee  attraction. 

He  selected  four  productions  for  the 
test,  "The  Girl  from  Outside,"  "Jinx," 
"Strictly  Confidential"  and  "Almost  a 
Husband,"  and  then  proceeded  to  let 
his  patrons  know  that  in  addition  to 
vaudeville  they  were  going  to  see  high- 
class  photoplays.  Receipts  took  such  a 
jump  that  Mr.  Crosbie  did  not  stop  with 
the  fourth  picture.  He  went  on  to  the 
fifth  and  sixth,  and  indications  are  that 
Goldwyn  pictures  are  going  to  be  a 
permanent  feature  of  the  matinee  pro- 
gram at  the  Lyric. 


Houses  Shelve  Other  Films 
to  Present  "Desert  Gold" 

ANOTHER  group  of  first  run  ex- 
hibitors is  reported  by  the  W.  W. 
Hodkinson  Corporation  to  have 
signed  contracts  for  Benjamin  B.  Hamp- 
ton's Zane  Grey  production,  "Desert 
Gold,"  within  the  past  few  days.  These 
include  Frank  L.  Newman's  Royal,  New- 
man and  Regent  theatres  in  Kansas  City; 
G.  A.  Bush's  Superba  and  a  chain  of 
subsidiary  houses  in  San  Diego,  Cal.; 
James  Beatt's  house  in  San  Jose  and 
C.  W.  Midgely's  .American  in  Oakland. 

"Desert  Gold,"  now  in  its  twelfth 
week  of  national  release,  is  said  to  be 
doing  a  larger  business  now  than  at  any 
time  since  its  release,  the  volume  of 
contracts  now  coming  in  being  larger 
than  for  any  previous  period.  Following 
its  successful  engagements  at  the  New 
York  and  Brooklyn  Strand  theatres, 
"Desert  Gold"  has  been  booked  in  the 
United  Booking  Office  chain  of  theatres 
in  New  York  and  Brooklyn,  in  the  Poli 
Pennsylvania  houses,  and  a  group  of 
fifty  Texas  exhibitors  this  week  signed 
contracts  for  immediate  playing  dates 
throughout  the  southwest. 


"The  Beloved  Cheater"  Is 
Booked  by  the  Loew  Circuit 

GASNIER'S  "The  Beloved  Cheater," 
starring  Lew  Cody,  released  as  a 
Robertson-Cole  special,  has  been 
booked  for  the  entire  Loew's  Circuit  of 
theatres  in  Greater  New  York. 

The  Lyric  Theatre,  Hoboken,  N.  J.,  and 
the  New  Rochelle  Theatre,  New  Ro- 
chelle,  will  also  play  "The  Beloved 
Cheater"  the  week  of  March  8. 

In  signing  this  contract,  Robertson- 
Cole  officials  were  assured  by  the  Loew 
management  that  this  attraction  would 
be  widely  advertised  in  Greater  New 
York.  An  extensive  billboard  display, 
in  addition  to  one  and  three  sheets  in 
and  about  the  subway,  together  with 
magazine  and  newspaper  advertising, 
will  be  used  in  obtaining  for  "The  Be- 
loved Cheater"  a  100  per  cent,  run  in  the 
Loew  houses. 


Sweet  Pictures  Breaking  Records. 

Although  "Fighting  Cressy"  was  re- 
leased several  weeks  after  "A  Woman 
of  Pleasure,"  the  two  Blanche  Sweet 
productions  are  running  each  other  a 
close  race  each  week  both  in  the  volume 
of  business  and  the  record  prices  be- 
ing offered  for  the  films.  The  most 
optimistic  expectations  of  the  Pathe 
Exchange  have  been  exceeded  and  the 
demand  for  the  two  pictures  is  taken 
as  an  indication  of  the  remarkable  popu- 
larity of  the  return  of  Blanche  Sweet. 


aufis  so.'! 
you  mu^pjok  myertal  mi 
same  as  ypa^q^om^  reaii^  . 

ofiCv  0ne  mtuim  cmlti^  sertal— 


your  compeitiof  uflll 
—anayau  (/on'^  need 

afeaiun  wnenifouplay A. 


JOHN  W.  GREV  PnesioENT 

Un-lOS  WEST    42"^  STREET 


February  7,  1920  THE   MOVING  PICTURE  WORLD  927 


Neilans  ''The  Rivers  End''  Will 

Be  Released  on  Publicity  Wave 


Megargee  to  Paint  "Round-Up"  Titles. 

Lon  Megargee,  known  as  the  "cowboy 
artist,"  who  has  himself  punched  cattle 
and  ridden  with  the  herd  in  Arizona, 
Colorado,  Nevada  and  elsewhere,  and 
who  specializes  on  paintings  on  the  or- 
der of  Remington,  Borein,  etc.,  but 
whose  work  has  a  quality  all  its  own, 
has  been  engaged  to  paint  special  illus- 
trated titles  for  "The  Round-Up, "  George 
Melford's  production  for  Paramount 
Artcraft,  starring  Roscoe  Arbuckle. 
These  titles  will  be  one  of  the  striking 
features  of  the  picture  and  will  be  in 
strict  keeping  with  the  character  and 
intent  of  the  story. 


Power  of  Visualization 

as  Outlined  by  Galton 

FRANCIS  HOLLEY,  director  of  the 
Bureau  of  Commercial  Economics, 
in  the  Department  of  Public  In- 
struction, Washington,  sends  to  the 
Moving  Picture  World  a  quotation  from 
Sir  Francis  Galton,  which  statement  the 
director  uncovered  during  one  of  his 
periodical  excursions  among  the  books 
of  the  Congressional  Library.  The  ex- 
cerpt is  entitled  "The  Power  of  Visuali- 
zation," and  is  herewith  reprinted.  We 
are  sure  our  readers  will  agree  with  Mr. 
Holley  it  is  worth  it: 

"The  free  action  of  a  vivid  visualizing 
faculty  is  of  much  importance  in  con- 
nection with  the  higher  processes  of 
generalized  thought.  A  visual  image  is 
the  most  perfect  form  of  mental  repre- 
sentation wherever  the  shape,  position 
and  relations  of  objects  in  space  are 
concerned.  The  best  workmen  are  those 
who  visualize  the  whole  of  what  they 
propose  to  do  before  they  take  a  tool 
in  their  hands.  Strategists,  artists  of  all 
denominations,  physicists  who  contrive 
new  experiments,  and,  in  short,  all  who 
do  not  follow  routine,  have  need  of  it. 
The  pleasure  its  use  can  afford  is  im- 
mense 

"I  have  many  correspondents  who  say 
that  the  delight  of  recalling  beautiful 
scenery  and  great  works  of  art  is  the 
highest  that  they  know;  they  carry 
whole  picture  galleries  in  their  minds. 
Our  bookish  and  wordy  education  tends 
to  repress  this  valuable  gift  of  nature. 
A  faculty  that  is  of  importance  in  all 
technical  and  artistic  occupations,  that 
gives  accuracy  to  our  perceptions,  and 
justice  to  our  generalizations,  is  starved 
by  lazy  disuse,  instead  of  being  culti- 
vated judiciously  in  such  a  way  as  will, 
on  the  whole,  bring  the  best  return.  I 
believe  that  a  serious  study  of  the  best 
means  of  developing  and  utilizing  this 
faculty,  without  prejudice  to  the  prac- 
tice of  abstract  thought  in  symljols,  is 
one  of  the  many  pressing  desiderata  in 
the  yet  unformed  science  of  education." 


Spanish  Noblemen  Visit  Studio. 

Two  Spanish  noblemen  of  note,  Mar- 
quis de  Pons  and  his  uncle.  Marquis  de 
Villavieja,  visited  the  West  Coast  studio 
of  Famous  Players-Lasky  recently  and 
spent  an  entire  afternoon  watching 
production  work  The  two  distinguished 
visitors  have  extensive  interests  in 
Mexico  and  are  making  a  tour  of  the 
United  States  en  route  home. 

The  filming  of  a  big  lawn  fete  scene 
for  "A  Lady  in  Love,"  Ethel  Clayton's 
newest  Paramount  Artcraft  picture,  was 
especially  interesting  to  the  visitors. 


MARSHALL  NEILAN'S  initial  inde- 
pendent production,  "The  River's 
End,"  is  an  adaptation  of  one  of 
the  most  widely  advertised  novels  dur- 
ing the  past  two  months.  The  book 
by  James  Oliver  Curwood  is  now  get- 
ting wide  exploitation  in  newspapers  and 
magazines  throughout  the  country  and 
the  film  will  be  released  when  the  crest 
of  this  publicity  has  been  reached. 

The  Marshall  Neilan  publicity  depart- 
ment has  effected  a  tie-up  with  the  pub- 
lishers whereby  the  latter  will  include 
in  all  advertising  copy  concerning  the 
book  a  prominent  mention  of  Mr.  Neil- 
an's  film.  In  addition  to  this  an  initial 
order  of  100,000  book  marks  is  now  in 
work.  These  book  marks  present  a  cut 
of  Mr.  Neilan  with  an  advertisement  on 
the  photoplay  and  will  be  included  in  the 
daily  shipments  of  different  books. 
These  book  marks  will  also  be  supplied 
gratis  to  exhibitors  who  can  imprint 
them  on  the  back  and  use  them  as  sou- 
venirs or  in  connection  with  local  book 
dealers,  public  libraries,  etc. 

Recent  advertising  placed  by  the  pub- 
lishers include  full  page  advertisements 
in  seventeen  of  the  largest  newspapers 
in  the  country,  quarter  page  advertise- 
ments in  a  half  dozen  important  papers 
and  full  page  advertisement  in  the  larg- 
est national  magazines. 

Pearson  Succeeds  Quimby 
As  Pathe's  Exchange  Head 

STILL  another  fulfillment  of  the 
Pathe  policy  to  promote  efficient 
men  from  the  ranks  to  vacancies 
"higher  up"  comes  to  light  in  the  ap- 
pointment of  Elmer  R.  Pearson  to  the 
position  of  director  of  exchanges,  made 
vacant  by  the  resignation  of  Fred  C. 
Qu'mby.  Mr.  Pearson  is  advanced  to 
the  position  from  his  former  station  as 
feature  sales  manager,  an  office  he  has 
held  since  last  June. 

When  Fred  C.  Quimby  resigned  to 
become  general  manager  of  the  Associ- 
ated Exhibitors,  Inc.,  a  move  that  takes 

 iiiiirll  iiiiMiiilliiiiiiiiiiiiiuiiiiilllilJiiiJiiiiJiiiiiiiuiiiitiiiiliniiiiiiilllliir  iiiiiu  i  iiMiiill 


E.  R.  Pearson 


effect  January  31,  Paul  Brunei  immedi- 
ately designated  Mr.  Pearson  to  fill  the 
vacancy.  Mr.  Brunet  simultaneously 
promoted  to  the  position  of  features 
sales  manager  Phil  Ryan,  who  has  been 
Mr.  Pearson's  assistant  in  the  depart- 
ment of  sales. 

Mr.  Pearson  told  a  representative  of 
Moving  Picture  World  that  there  would 
be  no  further  changes  in  the  Pathe  ex- 
change or  sales  organization.  "Mr. 
Ryan  takes  my  place  and  I  take  Mr. 
Quimby's  place,"  said  he.  "The  Pathe 
sales  organization  registers  so  high  in 
general  efficiency  that  there  could  be 
no  changes  made  for  any  sufficient  rea- 
son." 

Pearson   Has   Fine  Record. 

"We  all  know  what  is  to  be  done  and 
will  go  ahead  and  do  it,"  may  be  taken  as 
a  digest  of  Mr.  Pearson's  enthusiastic 
comments  as  he  steps  higher  up  and 
into  greater  responsibilities.  His  record 
in  film  distribution  and  salesmanship  is 
long  and  creditable,  beginning  with 
General  Film. 

He  was  with  Pathe  in  Omaha,  as 
branch  manager,  in  1914,  transferring 
variously  to  management  for  George 
Kleine,  Essanay,  V.  L.  S.  E.,  and  First 
National  in  cities  that  include  Kansas 
City,  St.  Louis  and  Chicago.  With 
Kleine  and  Esanay  he  was  general  sales 
manager  and  his  acquaintance  em- 
braces showmen  throughout  the  coun- 
try, as  his  travels  have  taken  him  prac- 
tically everywhere. 

Mr.  Pearson  came  with  Pathe  last 
June  from  Minneapolis  and  St.  Paul, 
where  he  was  manager  of  First  Nation- 
al's branch  interests.  He  immediately 
assumed  the  position  of  Pathe's  feature 
sales  manager,  which  he  now  vacates 
to  become  director  of  exchanges. 


"Cinema  Murder"  Smashing  Records. 

The  record-breaking  pace  which  Cos- 
mopolitan Productions,  "The  Cinema 
Murder,"  set  for  itself  when  it  smashed 
all  attendance  records  of  the  Rialto  and 
the  Rivoli  theatres.  New  York,  during 
its  engagement  the  week  before  last  at 
the  former  house,  continued  with 
its  engagement  last  week  at  B.  S.  Moss' 
Broadway.  On  Sunday,  January  25,  the 
opening  day,  it  drew  over  9,000  paid  ad- 
missions and  hundreds  were  turned 
away  for  lack  of  accommodation.  The 
business  held  up  throughout  the  week. 

"Cosmopolitan  Productions  are  to  be 
congratulated,"  said  B.  S.  Moss,  "upon 
having  turned  out  a  photoplay  of  such 
entraordinary  interest  and  appeal.  Be- 
cause of  the  exceptional  combination  of 
star,  author,  and  director — Marion  Dav- 
ies,  E.  Phillips  Oppenheim,  and  George 
D.  Baker — we  had  anticipated  big  busi- 
ness at  the  Broadway.  But  our  ex- 
pectations were  far  exceeded." 


Vitagrraph  to  Release  "Juggfernaut." 

"The  Juggernaut"  will  be  the  first  of 
a  series  of  five  Anita  Stewart  features 
to  be  released  by  Vitagraph  during  the 
first  six  months  of  the  present  year. 
It  is  a  stirring  play,  with  a  realistic 
railroad  wreck  as  the  big  thrill,  and  has 
been  edited  by  Mr.  and  Mrs.  George 
Randolph  Chester.  It  will  be  shown 
next  month. 


928 


THE   MOVING   PICTURE  WORLD 


February  7,  1920 


Capitol  Begins  Choral  School  and 

Forty-Five- Minute  Opera  in  English 


EDWARD  BOWES,  managing  direc- 
tor of  the  Capitol  Theatre,  New 
York,  clarifies  the  atmosphere  in 
relation  to  the  approaching  expansion 
of  policy  at  "the  largest  theatre  in  the 
wo-!d"  in  a  statement  just  issued  that 
set?  at  rest  numerous  rumors. 

There  will  be  no  radical  change  of 
pol'cy  and  no  deviation  from  the  funda- 
me:  tal  principal  that  the  motion  picture 
is  the  basic  unit  of  all  programs  pre- 
sented at  the  Capitol.  On  the  other 
hand,  a  development  and  expansion  of 
its  original  idea  of  presenting  motion 
pi'-tures  with  elaborate  stage  features  is 
to  g'o  into  effect,  with  operatic  novel- 
ties as  the  complement  to  photoplays. 

Instead  of  according  these  produc- 
tions "runs"  of  several  weeks  or  ex- 
tei  ding  into  months,  as  has  been  done  in 
th^  past,  each  will  be  limited  to  a  single 
wek  and  there  will  be  a  complete 
change  of  bill  every  Sunday.  The  ac- 
quiiition  of  adjoining  property  for  stu- 
dios, workships  and  stage  purposes  has 
made  possible  the  immediate  realization 
of  plans  that  were  entertained  for  the 
futvre  when  the  big  theatre  opened. 

Opeia  in  English. 

Managing  Director  Bowes'  statement 
fol'ows  : 

"Commencing  Sunday,  February  1,  the 
Ca,,itol  will  enter  upon  an  elaboration 
of  its  producing  policy  that  will  place  it 
in  an  institutional  class  in  which  it  will 
stand  alone,  without  a  rival  in  the  world. 
Taking  a  step  forward  from  the  musical 
revue  with  which  we  have  been  feeling 
oui  way,  we  shall  present  musical  fea- 
tures of  a  higher  type  as  the  complement 
to  motion  pictures,  leaning  heavily 
toward  operatic  works. 

■'Jt  is  not  meant  by  the  latter  that  we 
will  encroach  upon  the  field  now  occu- 
pied by  the  opera  companies  giving  a 
full  evening's  entertainment  by  present- 
ing condensed  versions  of  the  works 
they  stage.    Complete  works  that  may 


'  i^  ■  I?  ♦ 


be  presented  within  forty-five  minutes 
or  zn  hour  at  most,  new  operatic  works 
ani  musical  novelties  in  the  field  of 
ba  iet,  and  pantomime  and  undertakings 
of  harmonious  character  offer  a  field 
that  is  at  present  neglected. 

'  Insofar  as  is  possible,  these  works 
will  be  sung  in  English.  It  is  felt  that 
aside  from  the  interest  that  such  a 
course  commands,  it  will  have  a  great 
edi  cational  value  and  in  addition  will 
affird  both  an  outlet  and  an  inspiration 
for  native  composers  and  librettists. 
Big  Singing  Ensemble. 

'A  singing  ensemble  of  seventy-six 
vo  <.es,  every  individual  a  carefully  train- 
ed soloist,  has  been  organized  and  is  in 
rehearsal  for  our  first  production.  The 
first  work  selected  is  'Hiawatha's  Wed- 
ding Feast,'  which  will  be  presented  for 
the  first  time  in  operatic  form.  S.  Coler- 
id'-^e  Taylor's  beautiful  musical  setting 
foi  Longfellow's  immortal  poem  has 
beon  staged  al  fresco  with  splendid 
ch.)ral  organizations,  but  there  is  no 
record  of  it  having  been  done  in  any 
theatre  ?s  we  shall  present  it.  A  splen- 
did cast  of  principals,  a  huge  singing  en- 
.>cnil)le,  pantomime  and  a  spectacular 
scenic  investitule  and  a  symphony  or- 
chfstra  of  eighty  pieces  will  combine  to 
lend  charm  to  the  work. 

"Xathaniel  Finston,  conductor  of  the 
Capitol  symphony  orchestra,  has  been 
gladdened  by  the  addition  of  ten  music- 
ians to  his  already  large  organization  as 
the  first  step  in  approaching  the  work 
we  have  in  hand.  William  G.  Stewart, 
our  new  stage  director,  and  a  practical, 
fxperienced  operatic  singer,  coach  and 
director,  has  been  given  carte  blanche 
in  the  preparation  of  the  production. 
Jo'in  Wenger,  the  impressionistic  paint- 
er «  nd  our  art  director,  has  been  accord- 
ed the  widest  latitude  in  expressing  him- 
self in  the  stage  decorations. 

To   Train   Promising  Voices. 

"Following      'Hiawatha's  Wedding 


Feast'  we  will  present  'The  Enchanted 
Crystal,'  a  very  elaborate  ballet  with 
pantomime  and  the  singing  ensemble, 
and  we  have  in  preparation  a  one-act 
opera  by  Tschaikowsky  that  has  never 
hitherto  been  presented  on  any  stage. 

'In  order  to  bring  out  and  encourage 
undeveloped  native  talent,  the  Capitol  is 
es'ablishing  a  choral  training  society 
and  will  invite  to  membership  young 
men  and  women  possessing  voices  of 
premise  Auditions  will  be  held  every 
Tufsday  in  the  auditorium  of  the  thea- 
tr.'.  Auditions  can  be  secured  by  can- 
didates by  communicating  with  me  by 
mail  setting  forth  their  qualifications." 


Newspaper  Folk  Eat  with 
Fox's  "Her  Elephant  Man" 

SHIRLEY  MASON'S  first  screen  pro- 
duction for  Fox  Film  Corporation 
received  its  formal  intrdouction  to 
the  press  on  the  afternoon  of  January 
23,  in  the  East  Ball  Room  of  the  Hotel 
Commodore,  New  York,  before  a  gath- 
ering of  reviewers  from  all  trade  papers, 
New  York  dailies,  fan  magazines  and 
special  service  writers.  Mingling  with 
the  motion  picture  folk  were  many  mem- 
bers of  the  Barnum  &  Bailey  circus, 
Ringling  Brothers  shows,  several  mem- 
bers of  the  United  States  Navy,  Marine 
Corps  and  Naval  Aviation  Service. 

The  setting  for  the  introductory 
showing  of  "Her  Elephant  Man"  was  in- 
deed a  novel  one,  and  was  arranged  by 
Wells  Hawks,  veteran  publicity  man, 
of  the  Fox  staff.  Mr.  Hawks  knows  the 
circus,  circus  life  and  circus  atmosphere, 
and  the  stage  setting — for  such  it  really 
was— inspired  the  guests  with  the  circus 
spirit. 

The  table  was  set  to  resemble  a  ring 
in  the  big  top,  with  one  end  open  to  al- 
low room  for  a  little  toy  circus  sur- 
rounded by  palms — this  lending  a  fitting 
effect  to  the  whole  picture.  The  floor 
of  the  hotel  ballroom  was  covered  with 
sawdust;  and  there  was  pink  lemonade, 
and  peanuts  galore.  Unique  favors  lined 
the  table  in  the  form  of  animal  cut-outs 
fixed  to  blocks  of  wood  for  stands.  By 
the  time  the  luncheon  was  started  every 
diner  in  the  big  room  had  surrended 
himself  or  herself  to  the  spirit  of  the 
occasion. 

As  added  attraction  to  the  "big  show," 
Lew  Graham,  dean  of  circus  announ- 
cers, who  was  master  of  ceremonies,  in- 
troduced Harry  Clemings,  circus  clown; 
Captain  George  Auger,  the  Cardiff  giant, 
and  Zip,  the  "What  Is  It?"  Zip's  speech 
was  received  with  resounding  applause. 

The  guest  of  honor  was  Mrs.  Pear! 
Doles  Bell,  author  of  several  successful 
novels,  among  which  is  "Her  Elephant 
Man,"  the  book  from  which  the  Fox 
production  was  made.  Mrs.  Bell,  in  turn, 
introduced  Bird  Millman,  queen  of  the 
high  wire,  as  the  inspiration  for  her 
novel. 

The  luncheon  ended,  the  ballroom 
was  darkened,  the  picture  was  flashed 
on  the  screen  and  the  result  is  reviewed 
elsewhere  in  this  issue.  The  circus 
j>cenes  were  especially  effective  and  cor- 
rect in  detail. 


Telling  the  Story  of  America — Its  Challenge  and  Its  Future. 

Ralph  Ince  as  Abraham  Lincoln  in  Selznick's  picture,  "The  Land  ot  Opportunity' 
which  will  contribute  to  the  Americanization  campaign. 


Charles  Bass  in  Chicago  Hospital. 

News  comes  from  Chicago  that  Charles 
Bass,  president  of  the  Bass  Camera 
Company,  is  a  patient  in  Grant  Hospital. 
Mr.  Bass  was  stricken  with  appendi- 
citis and  is  now  recovering  from  what 
promises  to  be  an  entirely  successful 
operation. 


February  7,  1920 


THE   MOVING   PICTURE  WORLD 


929 


"Facts  and  Follies"  Force  Doubled. 

Because  of  the  success  of  the  "Facts 
and  Follies"  series  of  one-reel  comedies, 
Bernard  Macfaden  and  Pioneer  have 
concluded  to  double  the  personnel  and 
production  organization. 

Dale  Henshaw  will  direct  company 
No.  1  and  Ralph  Whiteing  will  have 
company  No.  2.  Both,  with  their  com- 
panies, left  New  York  for  Jacksonville  a 
few  days  ago  and  are  now  in  the  first 
stages  of  their  initial  productions. 

John  S.  Reilly  has  been  appointed 
personal  representative  of  Mr.  Mac- 
faden. Mr.  Reilly,  with  headquarters 
in  New  York,  will  be  in  charge  of  "Facts 
and  Follies." 


Hypnotism  Not  Mysterious  Power, 

Says  Scientist  and  Picture  Star 


Kremer  Film  Features,  Inc., 
Moves  to  Larger  Quarters 

VICTOR  KREMER  Film  Features, 
Inc.,  will  during  the  current  week 
move  to  the  Leavitt  Building,  at 
130  West  Forty-sixth  street,  where  it 
will  occupy  2,500  square  feet  of  space, 
or  half  a  floor.  In  addition  to  large  of- 
fices for  Victor  Kremer,  J.  Shenfield,  sec- 
retary, and  Bert  Ennis,  director  of  ad- 
vertising and  publicity,  arrangements 
have  been  made  to  equip  a  large  projec- 
tion room,  which  will  be  used  to  screen 
for  buyers  of  the  various  productions 
which  Kremer  controls,  among  which 
are  five  Chaplin  comedies  and  several 
features  starring  Henry  Walthal,  Bry- 
ant Waihburn,  Jack  Gardner,  Broncho 
Billy,  etc. 

Among  other  features  of  the  new 
Kremer  offices  will  be  film  vaults,  ship- 
ping department  and  a  reception  room. 
A  stenographer  will  be  available  at  all 
times  to  serve  the  out-of-town  state 
right  man. 

The  moving  of  the  Kremer  organiza- 
tion to  these  large  quarters  marks  a 
big  growth  in  a  short  time,  as  Mr.  Kre- 
mer only  entered  the  New  York  field 
during  the  past  year.  The  Chaplin  pic- 
tures have  been  already  distributed  for 
more  than  fifty  per  cent,  of  this  country 
and  Canada,  and  with  the  additional 
features  which  Kremer  will  exploit  and 
market  during  the  next  twelve  months, 
he  bids  fair  to  become  one  of  the  lead- 
ing independent  distributors. 


WHAT  do  you  mean — the  evils  of 
hypnotism?"  repeated  J.  Robert 
Pauline,  the  hypnotist  and  star 
of  the  new  Reeve  and  Grey  serial,  "The 
Mystery  Mind,"  which  deals  with  hyp- 
notism and  its  power  for  the  good  of 
humanity.  "You  might  as  well  ask  me 
about  the  evils  of  modern  surgery  or 
any  science  of  which  our  forefathers 
knew  little  or  nothing." 

Dr.  Pauline  is  one  of  the  leading  sci- 
entists giving  public  demonstrations  of 
hypnosis  and  for  the  past  six  months 
he  has  been  busily  engaged  in  the 
making  of  "The  Mystery  Mind"  at 
the  Supreme  Pictures  studio  in  Flush- 
ing, L.  I.  He  has  made  hypnosis  a  life 
study,  as  did  his  father  before  him,  and 
barring  a  few  scientists  there  is  no  one 
better  able  to  demonstrate  hypnosis. 

"Twenty-five  3rears  ago  the  lay  world 
shrieked  about  the  evils  of  surgery,"  Dr. 
Pauline  continued,  "but  surgery  went  on 
improving.  Today,  when  research  and 
practice  have  proved  the  value  of  hyp- 
notism in  disease,  the  layman  still  howls, 
this  time  about  the  evils  of  hypnotism. 
Why  don't  they  investigate  the  good  it 
does? 

"To  one  who  knows  the  history  of 
hypnotism,  the  theory  that  hypnotism 
is  a  mysterious  power  possessed  by  a 
chosen  few  is  irritating.  There  is 
nothing  mysterious  about  hypnotism.  It 
is  a  science,  as  capable  of  being  reduced 
to  basic  principles  as  anesthesia.  The 
statement  that  physiology  and  thera- 
peutics have  nothing  in  common  with 
hypnosis  is  made  either  through  igno- 
rance or  a  deliberate  intent  to  mislead 
the  public. 

"I  am  not  a  pupil  of  the  great  Char- 
cot's methods  and  of  Bernheim's,  two 
men  who  were  bitterly  opposed  ''n  their 
beliefs  regarding  hypnotism,  yet  both 
used  it  for  good,  not  for  evil.  And 
both  men  strongly  insisted  that  animal 
magnetism,  mesmeric  clairvoyance,  elec- 


Scenic  Splendor  Promised 
for  "The  Harvest  Moon" 

AN  eye-feast  of  scenic  splendor  is 
promised  in  connection  with  Diet- 
rich Beck's  "The  Harvest  Moon," 
starring  Doris  Kenyon,  a  forthcoming 
W.  W.  Hodkinson  release,  nearing  com- 
pletion, under  the  management  of  J. 
Searle  Dawley- 

Beautiful  exteriors  taken  in  the  frost 
covered  country  of  the  Adirondacks  are 
said  to  be  dwarfed  by  the  gorgeous  in- 
terior settings. 

The  studio  was  recently  transformed 
into  a  home  of  wealth,  seven  rooms  and 
a  gorgeous  ballroom  with  a  heavily  car- 
peted staircase.  A  striking  feature  of  the 
dining  room  was  two  rare  andirons  and 
a  bronze  fern  centre  dish,  valued  at 
$30,000,  which  formerly  gracd  George 
J.  Gould's  palace  at  Lakewood,  N.  J. 
Supporting  Miss  Kenyon,  besides  George 
Lessey  and  Marie  Shotwell,  are  Wiifred 
Lytell,  Stuart  Robson,  Earl  Schenck, 
Peter  Lang  and  Grace  Barton,  forming 
an  efficient  company. 


trobiology,  etc.,  were  all  ungrounded, 
save  insofar  as  they  covered  the  facts 
of  hypnosis  proper. 

"No  one  can  be  hypnotized  against 
his  will.  The  first  and  sole  essential 
condition  of  the  hypnotist  is  exclusive, 
passive  attention  to  him  or  to  the  sub- 
ject he  indicates.  Witness  the  difficulty 
of  hypnotizing  the  weak-minded  and 
insane.  That  they  can  be  taught  to 
concentrate  is  proved  by  the  fact  that 
some  of  our  best  hospitals  now  have 
psychopathic  wards  where  hypnotism  is 
used  continuously  in  treating  cases  of 
mental  derangement. 

"Every  college  now  has  its  chair  of 
psychology  and  a  course  of  psycho- 
therapeutics which,  in  plain  English, 
means  hypnotism.  And  any  sane,  open- 
minded  investigator  will  find  that  hyp- 
nosis does  more  good  and  is  used  more 
for  good  than  for  evil  in  the  world." 


Exchange  Managers  Form 
F.I.L.M.  Club  in  New  Haven 

BRANCH  managers  of  Famous 
Players,  Universal,  Select,  Ameri- 
can, First  National  and  Triangle 
exchanges  held  a  meeting  recently  in 
Hotel  Taft,  New  Haven  and  organized 
a  F.  I.  L.  M.  club. 

The  officers  elected  were  Henry  T. 
Scully,  president ;  Morris  Safier,  treas- 
urer; Wm.  A.  Scully,  secretary. 

The  Grievance  Committee  consists  of 
H.  T.  Scully,  Morris  Safier,  Mr.  Josephs 
and  M.  H.  Keliher. 

The  New  England  F.  I.  L.  M.  Ex- 
change Managers'  Association,  Boston, 
sent  a  delegation  consisting  of  F.  B. 
Murphy,  H.  T.  Campbell,  C.  W.  Sawin, 
W.  H.  Gardiner  and  J.  McConville. 

The  New  York  F.  I.  L.  M.  Club  was 
represented  by  I.  E.  Chadwick  and  C.  B. 
Hoy. 

There  was  much  enthusiasm. 


You  Can  Look  for  Some  Movie  Stuff  from  Samuel  G.  BIythe  Now. 

Here  are  Cecil  B.  De  Millo,  Samuel  G.  BIythe,  and  ,Iohn  B.  Elliott,  U.  S.  Collector 
of  Customs,  on  a  recent  trip  through  the  Lasky  studios. 


930 


THE   MOVING   PICTURE  WORLD 


February  7,  1920 


Vitagraph  s  New  Exchange  Building 
in  Dallas  Represents  $250,000  Outlay 


THE  contract  for  the  Vitagraph 
Building  in  Dallas  was  let  and 
construction  has  already  been 
started.  The  cost  of  this  new  block 
in  the  business  section  of  Dallas  will 
approximate  $250,000.  The  structure 
will  be  of  brick  and  marble,  two  stories 
in  height  and  will  cover  a  space  of  50 
by  100  feet. 

Big  increase  in  Vitagraph's  business 
has  made  necessary  either  new  quarters 
or  greatly  enlarged  old  quarters  in 
nearly  every  one  of  their  exchange 
cities.  Vitagraph's  business  of  today 
in  several  of  its  branch  offices  is  more 
than  three  times  what  it  was  a  year 
ago.  Reports  compiled  for  the  week 
ending  January  3  showed  that  Vita- 
graph pictures  were  exhibited  in  9,- 
740  theatres  in  the  country  during  that 
week  and  672  theatres  in  the  Dominion 
of  Canada. 

The  exchange  is  expected  to  be  ready 
for  occupancy  in  March.  The  building 
will  be  located  on  Commerce  street, 
between  St.  Paul  and  Bryan  streets, 
almost  directly  across  the  street  from 
the  exchange's  present  quarters.  The 
main  structure  will  be  of  reinforced 
concrete  throughout. 

The  ground  floor  front  will  present 
a  decorative  exterior  of  plate  glass  and 
ornamental  marble.  The  second  story 
and  side  walls  are  to  be  of  pressed 
irick. 

Has  Big  Projection  Room. 

The  structure  will  have  hot  water 
heating  system  and  a  sprinkler  system. 
Several  spacious  fireproof  vaults  are  to 
be  built  on  each  floor.  On  the  second 
floor  there  will  be  a  projection  room, 
15  by  30  feet  in  size. 

The  new  quarters  in  Seattle  also  make 
up  a  part  of  the  chapter  of  broad  ex- 
pansion in  the  company's  distributing 
aflairs.    The  new  Seattle  quarters  will 


take  the  place  of  a  structure  which  was 
itself  a  specially  built  film  exchange. 
The  old  quarters  were  long  regarded 
as  among  the  most  modern  used  in 
the  West  for  film  exchange  purposes. 

The  last  six-month  period  has  been 
an  unusually  intensive  one  in  Vitagraph's 
construction  and  enlarging  era.  During 
this  period  Vitagraph  opened  new 
branches  at  many  points  and  greatly 
enlarged  several  of  its  old  exchanges. 
New  branches  were  established  at  Al- 
bany and  Buffalo.  Moves  to  larger 
quarters  were  made  in  Philadelphia. 
At  Washington  an  extensive  enlarge- 
ment was  made  of  the  old  structure  on 
Eleventh  street. 

A  notable  feature  of  Vitagraph's  ela- 
borate branch  at  Denver  is  the  pro- 
jection room  for  the  use  of  exhibitors. 

New  Orleans  Branch  Expands. 

Vitagraph's  New  Orleans  branch  re- 
cently moved  from  the  old  building  on 
Carondelet  street  to  a  newer  and  larger 
three-story  building  at  420  Camp  street. 

\'itagraph's  Kansas  City  force  moves 
to  i's  new  office  this  week.  Its  new 
space  is  more  than  three  times  that  of 
the  old  Vitagraph  exchange  building  in 
that  city. 

Vitagraph's  progress  has  been  speed- 
ier than  the  discovery  of  new  buildings 
to  house  all  of  its  new  branches,  and 
negotiations  are  now  under  way  for 
new  buildings  in  Chicago,  Cleveland, 
Omaha  and  a  few  smaller  exchange 
centers. 


Fawcett  Directs  Dorothy  Gish. 

George  Fawcett,  one  of  the  most  pop- 
ular actors  of  the  stage  and  screen,  and 
for  a  number  of  years  chief  character 
actor  in  D.  W.  Griffith  productions,  has 
been  loaned  by  Mr.  Griffith  to  Dorothy 
Gish  to  direct  "Her  Majesty,"  a  forth- 


coming Paramount  Artcraft  production, 
starring  Miss  Gish.  Among  those  en- 
gaged for  principal  parts  are  William 
Riley  Hatch,  Ralph  Graves,  George  A. 
Siegmann  and  Marie  Burke. 


Manager  Praises  American  Film. 

John  G.  Gregory,  manager  of  the 
Liberty  Theatre,  Springfield,  Ohio, 
echoes  the  story  which  the  "Flying  A" 
managers  have  become  well  accustomed 
to  hearing  of  late,  when  he  writes : 

"'Six  Feet  Four'  is  the  best  western 
picture  we  have  shown  for  a  long  time, 
and  the  comments  of  the  people  who 
have  seen  it  strengthen  this  opinion. 
Speaking  from  the  box  office  stand- 
point, we  did  an  exceptional  business, 
it  being  just  a  question  of  a  few  dol- 
lars to  begin  a  record  breaking  run." 

Charles  Watson  Recovers 

from  Serious  Injuries 

THE  many  friends  of  Charles  Wat- 
son, president  and  general  mana- 
ger of  the  Novograph  Film  Cor- 
poration, will  be  relieved  to  hear  that 
he  is  recovering  rapidly  from  injuries 
received  on  January  6  when,  while  pre- 
paring to  take  "Analysis  of  Motion"  pic- 
tures in  Staten  Island,  he  slipped  on  the 
icy  ground  and  fell. 

It  was  about  thirty  minutes  later  that 
Mr.  Watson  recovered  consciousness. 
He  insisted  that  the  work  proceed,  de- 
spite the  urging  of  H.  G.  Mason,  di- 
rector of  production,  that  he  be  taken 
to  a  hospital.  He  was  taken  to  a  shack, 
where  a  fire  was  built.  There  he  re- 
mained from  11:30  a.  m.  to  4  p.  m.,  un- 
able to  maintain  other  than  a  standing 
position  because  of  pain. 

Mr.  Watson  was  taken  by  automobile 
to  his  home.  An  examination  revealed 
three  broken  ribs,  a  dislocated  shoulder 
and  sprained  ligaments  in  his  back.  A 
few  days  later  pleuro-pneumonia  de- 
veloped. Mr.  Watson  has  now  shown 
marked  improvement  and  it  is  hoped 
that  he  will  be  up  and  about  within  ten 
days.  His  pluck  in  remaining  on  lo- 
cation to  direct  the  work,  although 
severely  injured,  is  but  one  of  the  many 
examples  of  the  determination  of  mo- 
tion picture  men  to  get  what  they  go 
after. 


Schomer-Ross  to  Make 

"Non-Censorable"  Films 

IT  is  announced  as  the  policy  of 
Schomer-Ross  Productions,  Inc-,  to 
make  and  offer  state  right  buyers 
and  exhibitors,  clean,  strongly  dramatic 
pictures  which,  according  to  Agnes  Egan 
Cobb,  state  rights  sales  representative 
of  the  company,  will  be  "non-censor- 
able" — that  is,  "so  carefully  and  cleverly 
made  that  there  will  be  nothing  for  the 
censor  to  object  to."  Well-known  stars 
and  good  box-office  types  will  be  se- 
lected, and  the  utmost  care  used  to  suit 
the  exhibitor  whose  aim  is  to  attract 
to  his  theatre  a  class  of  people  who  love 
clean  pictures  with  human  heart-inter- 
est stories,  well  acted. 

The  first  release  is  "The  Sacred 
Flame,"  starring  Emily  Stevens,  and  it 
is  announced  that  the  paper  prepared 
for  this  production  is  striking  without 
being  sensational.  A  nation-wide  pub- 
licity plan  will  be  promoted,  and  Mrs. 
Cobb  will  shortly  tour  the  country  in 
the  interest  of  the  production. 


"This  Way  for  the  Big  Show — The  Big  Performance  Is  About  to  Start.'' 

Flashlight  taken  at  the  Hotel  Commodore  luncheon  and  showins  of  .Shirley  Mason's 
first  Fox,  "Her  Elephant  Man."    Pearl  Doles  Bell,  author  of  book  and  play. 
Is  holding  her  hat  in  her  hand.    At  her  right  is  Bird  Millman.  wire 
artist;  while  at  her  right  is  Lew  E.  Graham,  "big  top"  veteran. 


February  7,  1920 


THE   MOVING   PICTURE  WORLD 


931 


Ministers  Base  Theme  for  Sermons 

on  Mary  Pickford's  'Tollyanna 


THREE  different  ministers  here 
yesterday  took  'Pollyanna'  as  their 
text  for  sermons.  Ran  first  reel 
of  picture  in  one  church.  Picture  break- 
ing all  records  at  Clune's  Auditorium." 
This  was  the  message  received  by  Hi- 
ram Abrams,  of  United  Artists  Corpora- 
tion, this  week  from  one  of  the  com- 
pany's representatives  in  Los  Angeles. 

When  "Pollyanna"  was  first  published 
in  book  form,  persons  of  all  trades  and 
professions  gave  it  exceptional  popu- 
larity, for  it  became  the  theme  of  con- 
tinual discussions.  At  that  time  the 
publishers  report  there  were  over  1,000 
ministers  in  as  many  pulpits  who  de- 
livered "Pollyanna"  sermons.  After- 
ward, when  in  play  form,  the  story 
again  attracted  public  attention ;  edi- 
torial writers  and  critics  enthused  over 
its  philosophy,  and  now  again,  with  the 
advent  of  this  story  in  motion  pictures, 
with  Mary  Pickford  in  the  title  role,  the 
same  unusual  interest  is  being  mani- 
fested. 

Prescribes  "Pollyanna"  Treatment. 

Probably  one  of  the  most  enthusiastic 
believers  in  the  philosophy  of  the  "glad 
girl,"  and  one  who  has  heralded  his  be- 
lief broadcast  from  his  pulpit  and  also 
in  printed  form,  is  Rabbi  Joseph  Kraus- 
kopf,  D.  D.,  of  the  Temple  Keneseth 
Israel,  of  Philadelphia.  In  a  discussion 
on  "The  Pollyanna  Treatment"  in  his 
church,  Rabbi  Krauskopf  said,  among 
other  things :  "In  every  church  there 
are  people  who  are  in  need  of  treat- 
ment. There  are  people  who  are  drug- 
ging themselves  with  all  sorts  of  medi- 
cine, who  need  nothing  but  a  new  view- 
point of  life,  a  new  comprehension  of 
the  power  of  happiness  that  is  within 
themselves  and  in  others,  a  new  knowl- 
edge of  how  to  find  the  bright  side  even 
under  the  darkest  trial,  of  how  to  eflFect 
regeneration  through  words  of  cheer 
and  encouragement,  of  how  to  generate 
a  spirit  of  resignation,  even  of  gladness 
through  the  thought  that,  sore  as  the 
affliction  IS,  hard  as  is  the  deprivation 
It  could  have  been  much  worse 

VVhat  they  need  is  the  Pollyanna 
treatment. 

"Let  them  take  that  treatment,  and 
no  matter  how  deep-rooted  their  real 
or  fancied  troubles,  no  matter  how  many 
the  attempted  cures  that  have  failed 
no  matter  how  joyless  or  hopeless  or 
helpless  their  outlook  seems,  their  dark 
horizon  will  gradually  brighten,  and,  in 
time.  It  will  standt  out  resplendent  in  all 
the  colors  of  the  rainbow 

"I  prescribe  the  Polyanna  treatment 
pecause  of  a  firm  conviction  that,  were 
It  generally  taken,  it  would  cure  so- 
ciety of  a  thousand  ills  by  which  it  is 
afThcted,  and  that  were  the  treatment 
to  be  consistently  kept  up,  it  could  come 
nearer  than  any  other  agency  has  thus 
tar  succeeded  in  making  our  earth  a 
paradise. 

Other  "Pollyanna"  Sermons. 

Other  ministers  who  have  delivered 
sermons  on  "Pollyanna"  are  the  Rev. 
Joseph  Herson,  of  the  Scott  Methodist 
Episcopal  Church,  of  Philadelphia;  the 
Rev.  H.  W.  Block,  of  Fox  Chase,  Phila- 
delphia; the  Rev.  Rutger  Dox,  of  the 


Tioga  Baptist  Church,  of  Philadelphia; 
the  Rev.  John  A.  Goodfeller,  of  Phila- 
delphia; the  Rev.  T.  E.  Bierbauer,  of 
St.  Andrew's  Lutheran  Church,  of  Phila- 
delphia; the  Rev.  Howard  Preston  Mc- 
Henry,  of  Philadelphia;  the  Rev.  Cole, 
of  the  Knoxville  Christian  Church  of 
Pittsburgh ;  the  Rev.  Ferguson,  of  the 
Bellevue  Christian  Church  of  Pitts- 
burgh, and  the  Rev.  Fulton,  of  the  Swiss 
Vale  United  Presbyterian  Church  of 
Pittsburgh. 


Kaufman  Given  Desk  Set 
on  Leaving  Famous  Players 

IN  appreciation  of  his  long  and  loyal 
service  to  the  Famous  Players-Lasky 
Corporation,  the  officers  and  direc- 
tors of  the  corporation  Tuesday  after- 
nocm,  January  20,  presented  a  beautiful 
siLer  desk  set  to  Albert  A.  Kaufman, 
who  recently  resigned  his  connection 
wilh  the  corporation  to  enter  the  field 
of  independent  producers.  Mr.  Kauf- 
man was  one  of  the  original  officers  and 
organizers  of  the  Famous  Players  Film 
Company  and  a  director  in  the  Famous 
Players-Lasky  Corporation. 

The  desk  set  consisted  of  thirteen 
pieces,  each  piece  bearing  Mr.  Kauf- 
man's monogram,  and  on  the  tray  was 
this  inscription  : 

"To  Albert  A.  Kaufman  from  the  Of- 
ficers and  Directors  of  the  Famous  Play- 
ers-Lasky Corporation,  in  appreciation 
of  his  long  and  loyal  service.  Janu- 
ary 20,  1920." 

Following  the  presentation  by  Jesse 
L.  Lasky,  first  vice  president  of  the  cor- 
poration in  charge  of  producing,  Mr. 
Kaufman  made  a  few  remarks  in  which 
he  expressed  his  gratitude  for  the  gift 
and    also    for    the    many  kindnesses 


which  he  had  received  from  the  officers 
and  directors  of  the  company. 

"Behind  the  gift  of  silver,"  he  said, 
"I  know  is  a  thought  of  gold.  I  want  to 
thank  you  all  very,  very  much— and  es- 
pe.  ally  Mr.  Lasky,  for  what  he  did  for 
me  last  week.  There  was  conference 
aficr  conference,  and  through  it  all  Mr. 
Lasky  was  very  patient  and  made  me 
many  offers  to  stay— some  of  them  more 
than  reasonable.  But  although  I  appre- 
ciate everything  he  did,  and  the  rest  of 
yon  did  for  me,  I  could  not  accept  those 
offers,  because  I  want  to  go  out  and  see 
wnat  I  can  do  for  myself  " 

Those  at  the  presentation  of  the  gift, 
besides  Mr.  Kaufman  and  Mr.  Lasky, 
were  Adolph  Zukor,  president  of  the 
corporation;  Arthur  S.  Friend,  treas- 
urer; Elek  J.  Rudwigh,  general  counsel; 
H.  D.  H.  Connick,  chairman  of  the 
fiiu,nce  committee;  Emil  E.  Shauer,  gen- 
^a'  manager  of  the  foreign  department, 
Fr3nk  Meyer  and  Ralph  Kohn. 

Million  Dollar  Firm  in 

List  of  Incorporations 

SIX  concerns,  one  of  which  is  capi- 
talized at  a  million  dollars,  filed 
papers  of  incorporation  in  New 
York  during  the  past  week,  for  the  pur- 
pose of  entering  into  the  motion  picture 
business.  The  number  includes  the 
Wentworth-Livingston  Company,  $5,000, 
which  proposes  to  furnish  artists  as 
well  as  directors  for- motion  pictures. 
The  company  was  formed  by  H.  H. 
Wentworth,  i5eulah  Livingston  and  Ed- 
ward S.  Brophy,  all  of  New  York.  Other 
concerns  incorporating  are  Photolife, 
$25,000,  D.  P.  and  B.  F.  Howells  and  H.  T. 
Clark,  New  York;  Howells  Cine  Equip- 
ment, $50,000,  with  J  P.  and  B.  F.  How- 
ells and  Joseph  C.  Hornstein  ;  Arthur  S. 
Kane  Pictures,  $5,000,  A.  S.  Kane,  F. 
Lipnick  and  D.  Shapiro;  Poets  Photo- 
plays, $1,000,000,  Maurice  Adda,  Louis  E. 
Cooper,  Louis  L.  Quasha,  New  York; 
Shannon  Producing  Company,  $52,000, 
Samuel  Klinger,  William  Grossman  and 
Nathan  April,  New  York. 


They  Just  Had  to  Make  a  "Set"  Speech  with  This  Desk  Set  to  Al  Kaufman. 

The  "boys"  who  presented  Mr.  Kaufman  with  a  desk  set  on  the  eve  of  his 
leaving  Famous  Players.    Left  to  right:  H.  D.  H.  Connick,  Emil  E. 
Shauer,    Adolph     Zukor.    Arthur    S.     Friend,     Albert  A. 
Kaufman,   Frank   Meyer.   Jesse   L.   Lasky,  Ralph 
Kohn  and  Elek  J.  Rudwigh. 


932 


IHE  MOVING   PICTURE  WORLD 


February  7,  1920 


Fitzmaurice's  ''On  With  the  Dance/* 

Given  Big  Exploitation  in  Dayton 


gniiiiniuiiiDianniniiiiiiit 


ONE  of  the  most  remarkable  ex- 
ploitation campaigns  ever  con- 
ducted in  advance  of  the  showing 
of  a  motion  picture  roused  Dayton,  O., 
last  week  for  the  world  premiere  of 
"On  with  the  Dance,"  the  first  George 
Fitzmaurice  production  for  Paramount 
Artcraft,  with  Mae  Murray  and  David 
Powell  in  the  leading  roles.  The  pic- 
ture opened  Sunday,  January  25,  at  the 
Columbia  Theatre,  for  a  week's  engage- 
ment, to  crowds  which  Manager  Charles 
Gross  reports  greatly  exceeded  those 
which  attended  the  openings  of  Cecil 
B.  De  Mille's  "Male  and  Female"  and 
"Everywoman,"  two  Paramount  Art- 
craft  specials  which  have  established  the 
previous  records  for  the  house. 

The  week  before  the  opening  an  ex- 
ploitation man  from  the  home  office  of 
Famous  Players-Lasky  Corporation 
went  to  Dayton  and  placed  himself  at 
the  disposal  of  Mr.  Gross.  Then  the  ex- 
ploitation man  and  Mr.  Gross  sat  down 
and  mapped  out  a  campaign  of  publicity 
which  would  carry  the  message  of  "On 
with  the  Dance"  to  everybody  in  Day- 
ton and  its  suburbs. 

Daily  Publishes  Ten-Page  Section. 
It  was  decided  to  make  the  biggest 
plaj-  through  the  medium  of  newspaper 
publicity,  so  the  exploitation  man  im- 
mediately got  in  touch  with  W.  K. 
Mathews,  Sunday  editor  of  the  Dayton 
Journal.  They  decided  to  publish,  as 
the  feature  of  the  Sunday  Journal,  a 
three-color  ten-page  section  entirely  de- 
voted to  the  production  and  its  various 
features. 

The  front  page  of  the  "On  with  the 
Dance"  section  carried  an  artistic  lay- 
out of  scenes  from  the  picture,  combined 
with  three-color  art  work.  The  back 
page  was  devoted  to  a  three-color  full- 
page  advertisement  of  the  theatre  and 
picture. 

Carried  Ads  of  Local  Firms. 

The  inside  pages  carried  advertise- 
ments of  local  firms,  each  advertisement 
featuring  the  title  of  the  picture  and 


carrying  one  or  more  pictures  of  Mae 
Murray.  Only  page  and  half-page  ad- 
vertisements were  admitted. 

In  addition  to  the  regular  billboard 
paper,  yellow  and  black  "snipes"  carry- 
ing the  words  "On  with  the  Dance" 
and  a  solhouette  figure  of  Mae  Murray 
as  the  dancing  girl  were  used  freely. 
A  phonograph  company  showed  an  "On 
with  the  Dance"  window  featuring  the 
song  "Patches"  which  was  used  as  the 
musical  setting  for  one  of  the  dance 
episodes  in  the  picture.  The  banjo  or- 
chestra in  the  grill  of  the  leading  hotel 
also  featured  this  tune,  using  a  card 
tie  it  up  with  the  picture.  Another 
hotel  displayed  a  frame  with  stills  from 
the  picture. 

A  large  piano  'store  arranged  one  of 
its  windows  as  a  stage  and  for  twenty 
minutes  each  afternoon  and  evening  a 
dancing  girl  did  several  special  numbers. 

Large  cutouts  of  Mae  Murray  and 
David  Powell  and  a  banner  announcing 
the  picture  were  displayed  on  the  front 
of  the  theatre. 


Big  U  Salesmen  Mingle 

Business  with  Pleasure 

THE  sales  staff  of  the  Universal 
New  York  Big  U  exchange  is  just 
recovering  from  a  rousing  get-to- 
gether meeting  held  recently.  The 
luncheon  was  planned  by  Charles  Rosen- 
zweig,  sales  manager  for  Universal  fea- 
ture subjects,  and  had  as  its  guest  of 
honor  E.  H.  Goldstein  of  the  executive 
sales  staff  of  Universal. 

The  film  business  for  1919  was  re- 
viewed and  the  expected  increase  for 
1920  dwelt  on  by  the  speakers,  among 
whom  were  George  Uffner,  W.  C.  Herr- 
man,  Phil  Hodes;  Fred  E.  Baer,  Nat 
Goldberg,  L.  I.  Kutinsky  and  J.  Wein- 
stein. 

Among  the  other  guests  were  E.  De- 
Costa,  Dave  Brill,  J.  W.  Holden,  George 
Hoffman,  Charles  Timin,  C.  A.  Gordon, 
Herman  Goldman  L.  B.  Sherwood,  S.  A. 
Rogers,  M.  B.  Fisher,  Leo  Abrams,  S. 
.Abrams,  Arthur  Gould,  Sidney  Schwartz, 
L.  Jacobs  Joe  Friedman  and  Phil  Win- 
n  icic. 


Yep,  Oil  Done  It 

Arthur  Guy  Empey  surveys  a  few  of  the 
spoils  in  his  production,  '■Oil." 


"Mary  Minds  Her  Business" 
an  "America  First"  Film 

THE  first  of  the  National  Film  Cor- 
poration of  America  series  of  pro- 
ductions to  carry  a  message  of 
reconstruction  will  be  "Mary  Minds  Her 
Business,"  by  George  Weston. 

The  story  is  based  on  the  attempt  of 
a  girl  to  operate  a  large  industrial  plant, 
which  she  has  fallen  heir  to.  After  sev- 
eral labor  demonstrations,  a  misunder- 
standing between  her  family  and  sweet- 
hear*,  and  other  difficulties,  "Mary"  ar- 
ranges her  business  to  suit  herself.  Her 
method  is  so  novel,  her  volunteer  help> 
legion,  that  "Mary"  outwits  her  enemies 
in  short  order. 

"Mary  Minds  Her  Business"  is  one  of 
the  most  interesting  and  intensively 
.'American  stories  I  have  ever  read," 
states  Capt.  Harry  M.  Rubey,  president 
of  the  National.  The  production  is  a 
seven-part  adaptation  by  Mildred  Con- 
sidine. 


I  "Previous  Subscription  | 
I  Years"  —Favorite  Line  | 
I  with  Our  Readers  | 

I  COLUMBIA  THEATKE  1 

I  604  Main  Street  1 

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I  Norfolk,  V'a„  Jan.  13,  1920.  | 

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g  Avenue,  New  York.  J 

1  Gentlemen:  i 

g  Have  been  looking  for  some  time  § 

g  for  a  bill  from  yon  for  my  yearly  p 

1  subscription.  1 

1  As  it  has  failed  to  arrive,  have  S 

1  decided   to   wait   no  longer   for  it,  i 

1  hence  am  herewith  inclosing  check  i 

I  for  $3.  I 

g  Kindly  send  me  a  receipted  bill  g 

1  for  this  payment;  and  please  have  1 

g  it   dated   so   that   my    snbscriptioa  = 

1  year  starts  from  the  same  time  that  I 

1  all  my  previous  subscription  years  g 

1  have  started.  1 

g  It  is  my  earnest  desire  that  you  g 

g  make  me  no  allowance  because  of  g 

g  your  inability  to  keep  the  magazine  1 

g  up  to  standard  during  the  strike.    I  g 

1  was  well  satisfied  with  the  bulletins  1 

g  which    you    sent    out    during    that  g 

g  period  and  positively  wish  no  extra  1 

g  time  given  me.  g 

i  So  please  make  no  change  in  my  g 

g  subscription  date  and  confer  a  favor  g 

g  upon  one  who  most  thoroughly  ap-  M 

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g  Your  truly,  g 

I  J.  H.  NUTTER.  I 

liiiiiiiuiuinniiiiuiuniiiiiiiiiiiiuiiiiiiiiuiiiiiiiiiiiiiiuiiiiniiiiiiiiiiiiiiiiiu 

Feist  Compliments  Head 
of  Goldwyn's  Kansas  Office 

FELIX  F.  FEIST,  vice-president  and 
manager  of  sales  of  Goldwyn  Dis- 
tributing Corporation,  now  on  a 
tour  of  the  country,  reached  Kansas 
City,  Tuesday  morning,  January  13. 

A  meeting  of  the  salesmen  held  Wed- 
nesday morning  was  attended  by  P.  A. 
Bloch,  manager  of  the  Kansas  City  ex- 
change; W.  C.  Ansell,  salesman  for  Kan- 
sas; W.  D.  Singleton,  salesman  for  Mis- 
souri, and  R-  C.  Gary,  press  and  service 
representative  for  the  Kansas  territory. 
.'\fter  the  business  of  the  Kansas  City 
office  had  been  analyzed,  Mr.  Feist  com- 
plimented Mr.  Bloch  and  his  associates 
on  what  had  been  accomplished  and  re- 
ceived assurances  that  a  still  more  ag- 
gressive campaign  will  be  carried  on 
during  J920. 

Thursday  morning  Mr.  Feist  and  Mr. 
Bloch  visited  the  building  at  Seven- 
teenth and  Main  streets,  which,  on  its 
completion  about  March  1,  will  be  the 
new  home  of  the  Goldwyn  Exchange. 
The  Goldwyn  offices  will  occupy  the  en- 
tire sixth  floor. 


I 


Semen's  Next  Is  "The  Grocery  Clerk." 

Larry  Semon  has  completed  another 
of  his  comedies.  This  new  one  is  called 
"The  Grocery  Clerk,"  and  it  will  be  re- 
leased by  Vitagraph  some  time  next 
month. 

"The  Grocery  Clerk"  is  the  first  com- 
edy made  by  Semon  since  he  entered 
into  the  new  contract  with  Albert  E. 
Smith,  president  of  Vitagraph.  The  new 
comedy  has  been  staged  as  exp.?nsively 
as  any  superfeature. 


February  7,  1920 


THE   MOVING   PICTURE  WORLD 


933 


Has  Your  Theatre  a  House  Organ? 

No?— You  re  Missing  a  Good  Thing 


Picker   to   Open   New  Theatre. 

Early  in  February  will  see  the  opening 
of  a  most  spacious  and  beautiful  picture 
house  on  Broadway  at  159th  and  160th 
streets,  New  York. 

The  Rio  will  be  the  name  of  the  new 
house.  It  is  splendidly  situated  and 
equipped,  has  a  capacity  of  nearly  3,000 
and  will  be  operated  at  popular  prices, 
with  smoking  allowed  in  the  boxes  and 
loges,  and  will  open  with  a  bi-weekly 
policy.  Alfred  de  Manby  will  be  direc- 
tor in  chief  of  the  Rio.  Edwin  Mocsary 
is  to  be  house  manager. 

Sydney  Cohen  Puts  It  Up  to 
Henry  Ford  and  His  Weekly 

HERE'S  a  real  estate  owner  and 
landlord  who  wants  his  rent  re- 
duced. That  move  would  make 
history  in  realty  circles,  but  the  rent 
of  films  being  in  question  transfers  the 
"history"  into  another  class. 

Ford's  Educational  Weekly  is  asking 
$52  a  year  from  exhibitors.  Sydney  S. 
Cohen  is  president  of  the  New  York 
State  Exhibitors  organization,  an  ex- 
hibitor himself,  and  to  that  effect  has 
written  Henry  Ford,  declaring  that  the 
said  film  weekly  is  straight  advertising. 

Mr.  Cohen  has  received  a  reply  from 
a  Ford  representative  who  sets  forth 
the  unselfish  motives  of  the  great  motor 
magnate  and  adds  that,  on  behalf  of 
Mr.  Ford,  discussions  and  adjudications 
of  the  matter  will  be  in  order  when 
Blair  McElroy  reaches  Manhattan  from 
Detroit. 


Irwin  Compliments  Lehr. 

Wallace  Irwin,  author  of  "The  Bloom- 
ing Angel,"  the  story  recently  completed 
by  Goldwyn,  with  Madge  Kennedy  as 
the  star,  has  written  a  letter  to  Vice 
President  Abraham  Lehr  at  the  Gold- 
wyn Culver  City  studios,  praising  the 
production  given  his  work  in  the  highest 
terms.  In  common  with  many  other 
authors,  Mr.  Irwin  has  had  unfortunate 
experiences  with  picture  producers  who 
have  taken  liberties  with  his  stories,  and 
he  expressed  himself  as  being  delighted 
with  the  spirit  of  co-operation  shown 
by  everyone  in  the  Goldwyn  organiza- 
tion connected  with  the  filming  of  "The 
Blooming  Angel." 


Jerome  Safron  Goes  to  Detroit. 

Jerome  Safron  has  been  appointed 
branch  manager  of  the  Detroit  office  of 
the  Robertson-Cole  Distributing  Cor- 
poration by  A.  S.  Kirkpatrick,  vice  presi- 
dent and  general  manager.  He  was  pre- 
viously branch  manager  of  the  Albany, 
N.  Y.,  office  of  the  same  company  and 
his  work  there  was  responsible  for  his 
promotion.  He  was  a  salesman  work- 
ing through  the  Philadelphia  territory 
of  the  old  Mutual  Corporation  and  was 
transferred  by  that  company  to  Albany 
as  branch  manager,  prior  to  his  con- 
nection with  Robertson-Cole. 


Complete  Ten  Episodes  of  Wilson  Serial. 

The  first  ten  episodes  of  the  new  Ben 
Wilson  serial,  "The  Screaming  Shadow," 
co-starring  Ben  Wilson  and  Neva  Ger- 
ber,  have  been  completed,  and  prints 
of-  the  first  seven  have  arrived  in  the 
New  York  Office  of  Hallmark. 

The  first  episode  entitled  "A  Cry  in 
the  Dark"  is  scheduled  for  release  fol- 
lowing the  release  of  the  fifteenth  epi- 
sode of  "The  Trail  of  the  Octopus." 


THE  advertising  forces  of  the  Strand 
and  the  Rialto  theatres  in  Omaha, 
Neb.,  have  combined  and  formed 
the  Consolidated  Publishing  Company 
for  the  purpose  of  issuing  the  semi- 
monthly Rialto  Mirror  and  Strand 
Screenings,  two  of  the  best  house  or- 
gans in  the  middle  west.  The  reasons 
given  in  the  first  issue  of  the  Screen- 
ings for  the  existence  of  the  magazines 
may  be  summed  up  as  arguments  to 
some  exhibitors  why  they  should  have 
house  organs.  The  announcement,  made 
to  advertisers,  says  : 

"The  Rialto  Mirror  and  Strand  Screen- 
ings are  issued  twice  monthly.  They 
are  not  simply  cut  and  dried  programs  of 
the  pictures  shown,  but  snappy  mag- 
azines containing  interesting  data  and 
facts  regarding  coming  attractions  at 
both  the  Strand  and  Rialto  theatres, 
besides  a  continued  story  from  the  pen 
of  one  of  America's  most  widely  known 
writers,  Mary  Roberts  Rinehart. 
Popularity  Established. 
"That  these  magazines  are  taken  home 
and  read  is  proven  conclusively  by  the 
fact  that  the  theatre  management,  run- 
ning short  of  magazines  one  issue,  in- 
structed the  janitors  to  pick  up  and 
turn  in  all  magazines  they  could  find 
on  the  floors  of  the  theatres  every  night, 
but  only  ten  or  twelve  could  be  found 
out  of  thousands  distributed. 

"The  public  is  far  more  interested  in 
moving  picture  doings  than  in  any  other 
form  of  amusement,  as  can  easily  be  de- 
termined by  checking  up  the  seating  ca- 
pacity of  the  various  movie  theatres 
compared  with  those  of  any  other  class. 

"Why  not  place  your  proposition  be- 
force  the  thousands  of  movie-goers 
through  an  attractive  ad.  in  the  Rialto 
Mirror  and  the  Strand  Screenings?" 

In  the  first  issue  of  Screenings,  Man- 
ager Harry  Watts,  of  the  Strand,  an- 
nounces he  will  give  $5  for  the  best 
letter  he  gets  before  February  1  telling 
"What  I  would  do  to  make  this  theatre 
more  successful  than  it  is  now." 

Besides  the  "dope"  on  pictures,  the 
continued  story,  jokes  and  other  usual 
features,  the  magazaines  use  a  page  of 
women's  fashions.  The  magazines  are 
sent  to  a  selected  mailing  list  and  are 
distributed  to  patrons  who  come  to  the 
theatres.  Each  has  a  circulation  of 
several  thousand. 


Southern  Hostelry  Has 

Modern  Projection  Room 

ONE  of  the  best  examples  of  non- 
theatrical  Simplex  installation  is 
that  contained  in  the  Green  Briers 
Hotel,  White  Sulphur  Springs,  W.  Va., 
according  to  John  Krulish  of  the  equip- 
ment department  of  the  Simplex  fac- 
tory. By  the  installation  of  three  com- 
plete motor-driven  Simplex  projectors  in 
a  large,  well-equipped  projection  room 
in  the  balcony  of  the  ballroom,  the  hotel 
management  has  met  the  desire  of  its 
guests  for  modern  entertainment.  Here 
every  evening,  first  class  features  are 
run  off  in  a  manner  that  outdoes  many 
large  city  theatres.  These  shows  pre- 
cede dancing  every  evening  and  there 
is  no  admision  charge  for  them. 

White  Sulphur  Springs  is  one  of  the 
best    known    summer    resorts    of  the 


South,  numbering  among  its  clientele 
guests  of  international  importance. 
Green  Briers  Hotel,  ideally  located,  is 
regarded  as  the  last  word  in  American 
hostelries. 

The  contract  for  the  Simplexes  was 
closed  with  the  HoUis-Smith-Morton 
Company  of  Pittsburgh,  by  W.  B.  Hines, 
under  whose  management  the  screen 
program  is  given  at  the  hotel. 

Isabel  Stephen  Joins 

Arrow  Publicity  Force 

ONE  of  the  recent  additions  to  the 
advertising  and  publicity  staff  of 
the  Arrow  Film  Corporation,  is 
Isabel  Stephen,  a  newspaper  woman  and 
magazine  writer  of  several  years'  expe- 
rience. Before  joining  Arrow,  Miss 
Stephen  was  associate  editor  of  Tractor 
and  Trailer,  a  tractor  trade  publication. 
She  was  for  three  years  and  a  half  spe- 
cial writer  for  the  McClure  Newspaper 
Syndicate  and  for  a  year  did  general 
reporting  for  the  New  York  Morning 
World. 

Among  others.  Miss  Stephen  has 
worked  for  the  Harmsworth  Publica- 
tions in  London,  England,  and  for  a  year 
was  in  the  business  office  of  Motion 
Picture  News.  She  is  an  associate  of 
arts  of  Oxford  University. 


Cameraman  Sharp  Promoted. 

Henry  Sharp,  who  has  served  as  sec- 
ond cameraman  for  the  Douglas  Mc- 
Lean and  Doris  May  company,  and  pre- 
vious to  that  as  second  cameraman  for 
the  J.  Parker  Read,  Jr-,  productions 
starring  Louise  Glaum,  has  been  pro- 
moted to  first  cameraman  by  Thomas  H. 
Incc. 


Elmer  Harris  Renews  Contract. 

Elmer  Harris,  the  writer  of  farces  and 
mu.--ical  comedy  librettos,  recently  signed 
with  Famous  Players-Lasky  Corporation 
for  another  year,  during  which  time  he 
will  do  scenarios  for  the  Paramount  Art- 
craft  stars,  specializing  on  farcial  photo- 
plays and  adaptations. 


"Is  the  Furnace  Bajiked — or  Not? 


Fictional  remark  by  Pauline  Frederick  In 
her  Goldwyn,  "The  Woman  In  Room  13." 


934 


THE  MOVING  PICTURE  WORLD 


February  7,  1920' 


Fox  Plans  Revival  of  Six  De  Luxe 

Specia  Is,  '  'Made '  *  Box-  Office  Cards 


No,   This    Isn't   the  Murder 

A  "shot"  from  Marion  Davies'  Cosmopol- 
itan-Artcraft,   "The   Cinema  Murder." 


Theatre  Near  Columbus  Circle. 

The  property  fronting  on  Eighth  Ave- 
nue, between  Forty-fourth  and  Forty- 
fifth  streets.  New  York,  has  been  leased 
from  the  Astor  estate  by  Edward  Mar- 
golis,  who  has  been  concerned  in  build- 
ing several  theatres  in  the  Times  Square 
district.  The  property  leased  by  Mar- 
golis  is  four  blocks  south  of  Columbus 
Circle,  where  the  Park  Theatre  is  situ- 
ated. Plans  have  been  drawn  for  a 
theatre  building,  but  whether  the  new 
house  will  be  devoted  to  "movies"  or  the 
drama  is  not  stated. 

The  neighborhood  immediately  sur- 
rounding the  property  is  densely  settled 
with  rooming  houses  and  apartment 
buildings.  Subway  stations  are  near  and 
three  surface  lines  are  accessible,  to- 
gether with  "L"  roads  handy.  But  the 
theatre  will  never  fall  in  the  "Times 
Square"  class. 


Theatre  Magazine  Twenty  Years  Old. 

The  Theatre  Magazine  will  celebrate 
its  twentieth  birthday  on  May  1.  The 
publishers,  Louis  and  Paul  Meyer,  who 
founded  the  publication,  will  celebrate 
their  twenty  years  of  successful  publica- 
tion by  the  introduction  of  an  innova- 
tion in  the  style  and  contents  of  their 
May  issue,  principally  in  so  far  as  it 
will  contain  a  history  of  the  stage  since 
1900;  several  hundred  full  page  portraits 
of  the  most  noted  stars  of  the  stage 
and  screen,  in  beautiful  colors  and  duo- 
tone  rotagravure  and  biographies  of 
those  representatives  of  the  amusement 
world. 


Death  of  Mrs.  Schlesinger. 

Mrs.  Sophia  Schlesinger,  mother  of 
Gus  Schlesinger,  general  sales  manager 
of  the  Inter-Ocean  Film  Corporation, 
died  on  January  20  at  her  home.  530 
Riverside  avenue,  New  York.  Mrs. 
Schlesinger  was  in  her  eightieth  year. 
The  interment  was  in  Philadelphia,  fol- 
lowing funeral  services  at  her  late  resi- 
dence. Mr.  Schlesinger  has  been  the 
recipient  of  messages  of  condolence 
from  his  host  of  friends,  within  the 
motion  picture  industry  as  well  as  out 
of  it. 


WITH  every  accessory,  all  paper, 
press  sheets  and  other  exploita- 
tation  aids  prepared  and  ready 
for  distribution,  William  Fox  announces 
that  Fox  Film  Corporation  is  planning  a 
monster  revival  of  six  big  special  pro- 
ductions which  have  been  found  sur- 
passingly popular  as  box-oflfice  drawing 
cards  throughout  the  world. 

These  six  de  luxe  specials  comprise 
"Les  Miserables,"  "Salome,"  "The  Honor 
System,"  "A  Tale  of  Two  Cities,"  "Cleo- 
patra" and  "A  Daughter  of  the  Gods." 
Nothing  whatever  has  been  said  about 
this  move  of  the  producer  until  the 
present  time.  Now  it  is  learned  from 
the  Fox  executive  offices  that  a  sufficient 
number  of  these  prints,  renovated  and 
absolutely  the  same  in  every  respect  as 
when  first  introduced  to  the  screen,  is 
on  hand  to  cover  the  entire  country. 

The  reason  given  for  reviving  these 
big  special  Fox  successes  is  that  exhib- 
itors in  all  parts  of  the  world  have  re- 
ported them  to  possess  such  unusual 
drawing  power  as  to  justify  their  pe- 
riodical use,  on  the  same  plan  by  which 
the  speaking  stage  revives  its  acknowl- 
edged successes. 

Release  in  February. 
In  bringing  out  these  revivals,  Mr. 
Fox  has  caused  to  be  published  a  com- 
plete and  efficient  press  sheet  for  each 
production,  designed  on  the  most  up-to- 
the-minute  lines  and  prepared  to  aid 
the  busiest  theatre  man  in  his  advertis- 
ing and  exploitation.  There  is  a  profu- 
sion of  splendid  cuts,  mats,  ad  copies 
and  stunt  suggestions  and  a  powerful 
array  of  paper. 

With  everything  new — prints,  paper, 
accessories  and  suggestions — the  entire 
Fox  organization  is  clearing  its  decks 
for  action.  A  big  national  campaign 
will  take  in  every  Fox  exchange  in  North 
America.  February  is  the  month  in 
which  William  Fox  will  release  these 
specials. 

Reports  from  the-  nearby  Fox  ex- 
changes, including  the  New  York  ex- 
change, which,  incidentally,  is  enlarging 
its  quarters  in  the  building  at  130  West 
Forty-sixth  street,  indicate  a  market 
eager  for  these  revivals.  Many  metro- 
politan exhibitors  and  suburban  theatre 
men  have  closed  with  the  exchange  for 
February  showings,  and  each  day  shows 
new  business  listed  against  one  or  the 
other  of  the  six  big  pictures. 


Build  Elaborate  Set  for 
Eugene  O'Brien's  Production 

ONE  of  the  largest  and  most  elab- 
orate interior  sets  ever  constructed 
for  pictures  is  now  being  built  at 
the  Selznick  Fort  Lee  studio  for  the  in- 
terior scenes  of  Eugene  O'Brien's  new 
picture,  'A  Fool  and  His  Money." 

The  set  requires  three  fourths  of  the 
studio  floor  space,  and  includes  the 
great  hall  and  library  of  an  ancient 
feudal  castle  of  the  Swiss  Tyrols. 

The  effect  of  age  is  secured  in  the 
plaster,  stained  to  represent  mould.  In 
the  hall,  which  is  of  stone,  the  fire- 
place stands  well  over  seven  feet  square. 
The  entire  hall  is  a  perfect  setting  for 
boar's  head  feasts  and  yule  log  celebra- 
tions.   In  the  library  fine  old  pieces  of 


furniture,  tall  throne-like  chairs  and 
armor  make  an  interesting  and  authentic 
reproduction  of  a  castle  of  old  times. 

Piquant  contrast  is  afforded  by  the 
fact  that  the  production  is  a  delightful 
modern  comedy-drama.  The  picture  is 
based  on  a  book  by  George  Barr  Mc- 
Cutcheon.  Rubye  De  Remer  plays  the 
role  of  Countess  Aline.  The  picture  is- 
being  directed  by  Robert  Ellis. 


"Alma,  Where  Do  You  Live?" 
Directed  by  Hal  Clarendon 

THE  Monopol  feature,  ".-\lma,  Where 
Do  You  Live?"  which  is  being  pre- 
sented as  a  novel  production,  with 
a  song  revue  of  numbers  from  the  orig- 
inal stage  version,  is  attaining  success 
throughout  the  territory  handling  it 
and  registering  both  because  of  the 
novelty  and  quality  of  the  production, 
according  to  a  statement  from  the  Mon- 
opol Pictures  Company. 

This  picture  featuring  Ruth  McTam- 
many  and  George  Larkin,  was  directed 
by  Hal  Clarendon,  who,  born  of  the- 
atrical parents  started  his  dramatic 
career  as  a  child  actor  with  "May  Blos- 
soms," at  the  old  Madison  Square  Thea- 
tre in  New  York.  Later  he  gained  pop- 
ularity in  stock,  and  then  joined  Fam- 
ous Players,  apearing  in  a  number  of 
features,  including  "Marta  of  the  Low- 
lands," "One  of  the  Girls"  and  "David 
Harum." 

Next,  Mr.  Clarendon  joined  Than- 
houser  as  a  director  and  afterwards 
started  as  an  independent  producer, 
making  "The  Girl  from  Rectors,"  "One 

Day,"  "Will  You  Marry  Me?"  and 
"Alma,  Where  Do  You  Live?" 


Pallette  in  Model  Husband  Role. 

Eugene  Pallette  will  be  Viola  Dana's 
leading  man  in  "Parlor,  Bedroom  and 
Bath,"  her  Metro-Screen  Classic  pic- 
ture following  "Eliza  Comes  to  Stay." 

Mr.  Pallette  is  at  present  enacting 
"Red"  Jocelyn  in  "Alias  Jimmy  Valen- 
tine," Bert  Lytell's  picturization  of  Paul 
Armstrong's  play.  Eugene  Pallette  was 
May  Allison's  leading  man  in  "Fair 
and  Warmer,"  playing  Billy,  the  model 
husband.  In  "Parlor,  Bedroom  and 
Bath"  he  will  have  the  role  of  Reggie,. 
also  a  model  husband. 


Loew  Circuit  Books  "High  Speed." 

"High  Speed,"  Hallmark  Pictures  Cor- 
poration's January  17  release  on  the 
Famous  Director  Series,  has  been  book- 
ed over  the  Loew  circuit  of  theatres  in 
greater  New  York.  Last  week  it  showed 
at  Loew's  New  York  Theatre  and,  ac- 
cording to  the  criticisms,  represents  one 
of  the  best  productions  on  this  series. 
Gladys  Hulette  and  Edward  Earle  are 
co-stars. 


American  Buys  More  Novels. 

S.  S.  Hutchinson,  president  of  the 
American  Film  Company,  Inc.,  announces 
the  purchase  of  three  novels  for  future 
screen  adaptation :  "The  Blue  Moon,*" 
by  David  Anderson;  "The  House  of 
Toys,"  by  Henry  Miller,  published  by 
Bobbs-Merrill  Company,  and  "Their 
Mutual  Child,"  by  P.  G.  Wodehouse,  pub- 
lished by  Boni  &  Livewright. 


February  7,  1920 


THE   MOVING   PICTURE  WORLD 


Griffith  Pays  Brady  $175,000  for 

Picture  Rights  to  "Way  Down  East 


935 

Pathe  serial  "The  Mad  Talon,"  which 
is  being  produced  under  the  supervision 
of  Mr.  Seitz  at  the  studio  of  George 
B.  Seitz,  Inc.,  134th  street  and  Park 
avenue,  New  York. 


ALBERT  L.  GREY,  general  manager 
for  D.  W.  Griffith,  announces  the 
purchase  by  Mr.  Griffith  from  Wil- 
liam A  Brady  of  the  motion  picture 
rights  to  "Way  Down  East"  for  the 
sum  of  $175,000. 

This  world-famous  pastoral  play  has 
been  for  the  past  twenty-two  years  one 
of  the  classics  of  the  American  stage. 
Originally  produced  in  1896  under  the 
title  of  "Annie  Laurie,"  it  was  a  dismal 
failure  and  lost  an  average  of  $1,000  a 
week  for  seven  weeks  in  the  very  terri- 
tory (New  England)  whose  life  it 
sought  to  interpret.  Both  William  A. 
Brady  and  Joseph  R.  Grismer  had  su- 
preme faith  in  it,  however,  and  it  was 
revised  and  elaborated  by  Mr.  Grisrner 
and  again  presented  under  the  new  title 
of  "Way  Down  East"  at  the  Schiller 
Theatre,  Chicago  (now  the  Garrick)  and 
became  the  reigning  success  of  the  sea- 
son there,  playing  to  capacity  audiences 
for  months. 

Has  Original  Prompt  Book. 
"Way  Down  East"  was  first  presented 
in  New  York  at  the  old  Manhattan  The- 
atre, Sixth  avenue  and  Thirty-third 
street,  in  February,  1898,  with  a  cast 
that  included  Burr  Mcintosh,  John 
Bunny,  Phoebe  Davies,  Howard  Kyle, 
Louise  Galloway,  George  Backus,  Felix 
Haney,  Frank  Lander,  Ella  Hugh  Wood 
and  others  whose  names  became  asso- 
ciated with  its  success  for  a  period  of 
fifteen  years.  It  remained  at  the  Man- 
hattan Theatre  for  seven  months,  a  run 
then  considered  phenomenal. 

In  its  career,  "Way  Down  East"  has 
made  more  than  $1,000,000  net  profit  and 
has  been  shown  in  nearly  every  village 
and  hamlet  in  the  United  States. 

In  bringing  this  bucolic  classic  to  the 
screen,  D.  W.  Griffith  will  follow  closely 
the  original  story  by  Lottie  Bair  Parker 
and  will  use  the  original  prompt  book 
owned  by  Joseph  R.  Grismer.  Work 
on  the  production  will  be  started  imme- 
diately at  the  new  Griffith  studios  at 
Mamaroneck,  N.  Y. 

"Child  for  Sale"  Has  Strong  Cast. 

Headed  by  Gladys  Leslie  and  Creigh- 
ton  Hale,  and  with  a  supporting  cast 
including  Julia  Swayne  Gordon,  Bobby 
Connelly,  Anna  Lehr,  William  David- 
son, William  Tooker  and  William 
Bechtel,  the  new  Abramson-Graphic 
photodrama,  "A  Child  for  Sale,"  is  mak- 
ing headway  under  the  guiding  hand  of 
Director  Ivan  Abramson. 

Work  commenced  January  IS,  and  ac- 
cording to  Mr.  Abramson  the  picture 
will  be  ready  for  the  state  righters  be- 
tween February  IS  and  March  1. 


tion  of  the  American  play,  "Shore 
Acres,"  by  James  A.  Herne. 

Elevation  of  Miss  Lake  to  equal  rank 
with  the  other  stars  appearing  in 
Screen  Classics,  Inc.,  productions  was 
brought  about  because  of  this  young 
actress'  merit.  It  follows  within  a  few 
weeks  the  closing  of  a  five  years'  con- 
tract between  Miss  Lake  and  Metro. 

Although  Alice  Lake  has  been  ad- 
vancing steadily  in  the  finish  of  her 
art  and  in  her  popularity,  it  was  not  un- 
til "Lombard!,  Ltd.,"  in  which  she  played 
the  part  of  Norah,  the  assistant  to  Tito 
Lombardi,  the  stellar  role  enacted  by 
Bert  Lytell,  in  the  Hattons'  comedy 
that  she  commanded  recognition. 


Editing  Leroy  Scott's 

"Partners  of  the  Night" 

FOR  the  last  ten  days  Eugene  Mullin, 
of  the  Goldwyn  scenario  staff,  and 
Leroy  Scott,  the  author  of  "Part- 
ners of  the  Night,"  have  been  at  work 
editing  the  first  eastern  production  for 
Eminent  Authors.  Rex  Beach,  as  well 
as  Mr.  Scardon  and  Mr.  Mullin,  have 
helped  on  the  subtitles. 

"Partners  of  the  Night"  is  the  unusual 
detective  story  of  New  York  life  for 
which  Charles  D.  Whittaker  prepared 
the  continuity.  Leroy  Scott  is  now 
working  on  his  second  picture  for  Emi- 
nent Authors.  He  has  just  finished  a 
play,  which  has  been  accepted  for 
production  this  spring  on  the  speak- 
ing stage.  His  contract  for  Cosmopoli- 
tan Magazine  calls  for  one  short  story 
each  month,  and  he  is  writing  a  serial 
novel  for  Hearst's  Magazine,  which  will 
be  available  on  publication  for  another 
screen  success  to  follow  "Partners  of 
the  Night." 

Select  Next  Alice  Joyce  Picture. 

"Dollars  and  the  Woman"  has  been 
selected  by  Albert  E.  Smith,  president 
of  Vitagraph,  as  Alice  Joyce's  next 
Vitagraph  special  production  following 
"The  Sporting  Duchess,"  recently  com- 
pleted and  now  awaiting  release.  It  ii 
an  adaptation  from  the  original  story 
by  Albert  Payson  Terhune,  vfith  sce- 
nario by  Lucien  Hubbard.  George  Ter- 
williger,  who  directed  Miss  Joyce  in 
"Slaves  of  Pride"  and  "The  Sporting 
Duchess,"  will  also  direct  her  new  fea- 
ture. 


Metro  Makes  Alice  Lake 

Star  in  Her  Own  Right 

ALICE  LAKE  is  now  a  Metro  star 
in  her  own  right.  The  New  York 
offices  of  Metro  issued  an  an- 
nouncement to  that  effect  immediately 
after  the  receipt  of  a  telegram  from 
the  studios  in  Hollywood,  where  Richard 
A.  Rowland,  president  of  Metro,  ar- 
rived recently  in  company  with  Marcus 
Loew. 

This  young  screen  celebrity  will  have 
.as  her  first  starring  vehicle  a  picturiza- 


Paul  Brunei  Honored. 

Paul  Brunet,  vice  president  and 
general  manager  of  Pathe  Exchange, 
Inc.,  has  just  received  another  honor  in 
being  elected  for  a  two  year  term  as 
a  member  of  the  Directorate  of  the 
Franco-American  Board  of  Commerce 
and  Industry.  This  organization  is 
comprised  of  the  most  prominent  men 
of  the  United  States  engaged  in  promot- 
ing the  best  business  relations  between 
this  country  and  the  sister  republic. 


"Getting  His  Goat"  New  Rolin  Comedy. 

"Getting  His  Goat"  was  selected  as  an 
appropriate  title  for  the  new  Rolin 
Comedy,  which  Pathe  will  release  Feb- 
ruary 8,  inasmuch  as  the  "pint  sized" 
comedian  "Snub"  Pollard,  who  is 
starred,  is  the  possessor  of  the  goat 
which  someone  "gets."  Mildred  Davis, 
Eddie  Boland  and  "Sunshine  Sammy," 
the  diminutive  Nubian,  are  also  fea- 
tured in  the  large  cast. 

Dunham  on  Incc  Press  Staff. 

John  S.  Dunham,  well  known  publicist 
and  feature  writer,  is  the  latest  addition 
to  the  publicity  force  of  the  Thomas  H. 
Ince  Studios  in  Culver  City,  Cal.  For- 
merly in  charge  of  publicity  for  one  of 
the  leading  producing  organizations, 
and  a  special  writer  of  wide  acquaint- 
ance, Mr.  Dunham  is  well  equipped  to 
assist  in  the  broad  co-operative  service 
now  being  rendered  the  newspapers  and 
magazines  of  the  country. 

Dorothy  Davenport  Returns  to  Screen. 

After  some  three  years  or  more  ab- 
sence from  the  screen,  Dorothy  Daven- 
port returns  via  Paramount  Artcraft,  as 
Leila  Mortimer  in  "The  Fighting 
Chance,"  directed  by  Charles  Maigne  and 
scenarized  from  Robert  W.  Chambers 
notable  novel  by  Will  M.  Ritchey.  Con- 
rad Nagle  plays  the  leading  role  and 
Anna  Q.  Nilsson  is  the  heroine. 


Steinberg  with  Selznick  in  Chicago. 

The  Chicago  branch  office  of  Selznick 
Enterprises  announces  the  acquisition 
of  H.  Steinberg,  former  advertising 
manager  of  the  National  Poster  and 
Printing  Company,  as  the  new  Selznick 
publicity  and  exploitation  man  in  that 
territory.  He  succeeds  Paul  Smith  who 
left  recently  to  establish  his  own  pub- 
licity bureau. 


Millhauser   Directing  Juanita  Hansen. 

Bertram  Millhauser,  for  several  years 
scenario  writer  for  Astra  and  George 
B.  Seitz,  during  which  time  he  collabo- 
rated on  all  of  Pearl  White's  Pathe 
serials,  has  abandoned  the  typewriter  in 
favor  of  the  directorial  megaphone. 
His  first  venture  along  this  line  is  the 
direction    of    Juanita    Hansen's  first 


"The  Hawgs  Is  In  the  Cucumbers!" 

Sings  Loui.se  Fazenda  in  her  newest 
Paramount-Sennett,    "Down  on 
the  Farm." 


936 


THE  MOVING  PICTURE  WORLD 


February  7,  192C 


Silver  Horde  " Rex  Beach's  Latest 

Goldwyn,  Is  Full  of  Strong  Action 


"He  Bent  Down  and  Kissed  Her." 

A  line  from  "The  Sporting  Duchess,' 
Alice  Joyce's  new  Vitagraph. 


First  Run  Theatres  Give 
"Blind  Husbands"  Big  Runs 

KEEPING  tabs  on  the  bookings  of  all 
pictures  is  quite  a  study  in  itself. 
Some  pictures  will  have  a  large  sale 
at  the  time  of  their  release  but  bookings 
on  them  will  stop  in  a  short  time. 

"Blind  Husbands,"  the  Universal  pic- 
ture written  and  directed  by  Stroheim, 
is  showing  up  in  direct  contrast  to  this. 
This  picture  was  released  before  full 
publicity  on  it  had  been  prepared.  Book- 
ings were  satisfactory  from  the  start  but 
not  above  the  usual  run  of  a  good  pic- 
ture. 

As  the  publicity  on  the  picture  caught 
up  and  the  production  started  scoring 
in  town  after  town  the  bookings  started 
to  increase  out  of  all  proportion  to  its 
slow  start.  As  a  result  the  sales  mo- 
mentum of  the  picture  increased  steadily 
as  the  public's  interest  in  the  problem 
dealt  with  in  the  picture  became  awak- 
ened. 

The  production  is  now  continuing  to 
book  heavily  in  first  run  theatres  that 
were  at  first  skeptical  in  regard  to  put- 
ting it  on  their  program.  As  an  in- 
stance of  this  the  American  Theatre  of 
Denver  has  just  played  it  although  it 
was  offered  to  them  several  months  ago. 
They  reported  a  record  week,  The  Den- 
ver newspapers  because  of  their  big  out- 
of-town  circulation  and  the  unusual  com- 
ment aroused  by  the  picture  ran  "club" 
advertisements  giving  the  dates  of  show- 
ing in  all  the  surrounding  cities.  This 
gave  a  "news"  interest  to  the  advertise- 
ments and  was  excellent  exploitation. 

Among  the  seven  day  bookings  on  the 
picture  received  this  week  were  The 
Royal.  Little  Rock;  The  Signal,  Knox- 
ville.  The  Signal,  Chattanooga;  the  Wal- 
nut, Louisville;  the  Strand,  Phoenix;  the 
Sun,  Omaha,  and  the  Casino,  Spokane. 


IN  LOVING  MEMORY 

JOSEPH  KAUFMAN 

Died,  February  1,  1918 

ETHEL  CLAYTON  KAUFMAN 


WITH  many  of  the  new  Goldwyn 
directors  present,  Rex  Beach's 
latest  picture,  "The  Silver 
Horde,"  was  screened  recently  at  a  pri- 
vate showing.  It  is  said  that  the  pro- 
duction combines  the  irrestible  humor 
and  pathos  of  "The  Girl  from  Outside," 
with  the  dramatic  vitality  of  "The 
Spoilers"  and  "The  Brand." 

Frank  Lloyd  directed  the  production 
and  stages  the  mob  scenes,  the  fight 
scenes,  and  the  great  outdoor  action 
with  all  the  skill  that  won  him  his  high 
reputation.  "The  Silver  Horde"  bristles 
with  rapid-fire  action  and  dynamic  cli- 
maxes. "The  book  from  which  the  photo- 
play is  derived  is  one  of  the  most  popu- 
lar of  Rex  Beach  novels.  The  Goldwyn 
exploitation  staff  calls  it  a  "red-blooded. 
He-man,  two-fisted,  straight-from-the- 
shoulder  romance  of  the  Great  North." 

Myrtle  Sted  man  and  Betty  Blythe  are 
the  two  leading  women. 

As  Boyd  Emerson,  Curtis  Cooksey  is 
a  dominant  and  forceful  figure  through- 
out. Frederick  Stanton  is  Big  George 
Bolt,  and  together  these  two  men  and 
Cherry  Malotte  fight  the  forces  of  cun- 
ning and  greed  which  seek  complete 
control  of  the  salmon  fisheries  of  Alaska. 
The  rival  forces  are  led  by  Marsh,  a 
sinister  and  convincing  character  played 
by  Robert  McKim.  The  head  of  the 
eastern  financial  interests,  Wayne  'VVay- 
Und,  is  in  the  capable  hands  of  H.  D. 
MacLean. 

Remarkable  shots  of  Alaskan  scenes, 
of  the  gleaming  millions  of  salmon  hord- 
ing into  the  Kalvik  river  to  spawn,  and 
of  the  great  wharf  riot  on  the  docks  of 
Seattle  add  to  the  picture  quality  of  "The 
Silver  Horde."  Four  fights  of  growing 
mtensity  mark  the  progress  of  the  story. 
The  struggle  of  two  men  and  a  woman 
agamst  big  odds  in  nature  and  financial 
power  pictures  the  unconquerable  Amer- 
ican spirit  that  wins  through  to  success 
in  the  face  of  failure. 


Metro  Officials  Examine 
"Right  of  Way"  in  Chicago 

IN  response  to  a  strong  personal  in- 
dorsement by  William  E.  Atkinson. 
Metro  general  manager,  and  Max- 
well Karger,  director  general,  Marcus 
Loew  interrupted  his  trip  west  with 
Richard  A.  Rowland  and  Joseph  W. 
Engel  to  examine  the  first  positive 
print  of  "The  Right  of  Way"  in  Chi- 
cago. "The  Right  of  Way,"  a  picturiza- 
tion  of  Sir  Gilbert  Parker's  novel  of 
the  Canadian  north  woods,  is  Bert  Ly- 
tell's  newest  Metro-Classic  starring  ve- 
hicle, just  completed  at  the  Metro  stu- 
dios in  Hollywood. 

'"The  Right  of  Way'  is  one  of  the 
biggest  pictures  of  the  year.  Be  sure  to 
see  It,"  was  the  word  to  Messrs.  Loew, 
Rowland  and  Engel  the  day  before  the 
theatre  circuit  owner,  and  the  Metro 
president  and  treasurer  left  New  York 
for  the  Pacific  Coast  to  inspect  the  Me- 
tro studios.  It  came  in  a  wire  from 
Mr.  Atkinson. 

As  Mr.  Atkinson  was  about  to  ship 
the  first  positive  print  of  "The  Right  of 
Way"  east  the  Loew-Metro  officials  al- 
tered the  program  of  their  cross-coun- 
try jaunt  to  include  a  stop-off  at  Chi- 


cago, where,  in  the  projection  room 
of  Metro's  exchange  in  the  Lake  City, 
they  examined  the  print. 

Jack  Dillon  directed.  June  Mathis 
wrote  the  scenario.  In  the  supporting 
cast  are  Leatrice  Joy,  Carmen  Phillips. 
H.  Gibson-Gowland,  Virginia  Caldwell. 
.Antrim  Short,  Frank  Currier,  Henry 
Harmon  and  Larry  Steers. 

The  production  is  scheduled  for  early 
release  by  Metro. 


Hotels  Plan  to  Exhibit 

Pictures  to  Their  Guests 

A CONTRACT  signed  recently  by 
General  Sales  Manager  J.  C.  Rag- 
land  of  Realart  Pictures  Corpora- 
tion with  Charles  C.  Ritz,  son  of  Caesar 
Ritz.  founder  of  the  Ritz-Carlton  chain 
of  hotels,  discloses  an  extensive  or- 
ganization, now  in  process  of  forma- 
tion, which  will  exhibit  high-class  mo- 
tion pictures  in  big  resort  hotels 
throughout  the  country. 

Mr.  Ritz  says  that  many  experiments 
along  these  lines  conducted  during  the 
past  year  have  met  with  signal  suc- 
cess and  have  demonstrated  that  an  ex- 
cellent field  for  exhibiting  good  pic- 
tures is  practically  neglected. 

"Amusement  directors  in  the  big  re- 
sort hotels  of  the  nation,"  said  Mr.  Ritz 
in  a  statement,  "have  come  to  the  con- 
clusion that  through  neglect  of  motion 
picture  entertainment  they  have  been 
missing  a  valuable  business  opportunity. 
The  attitude  of  their  guests  has  been 
reflected  in  willingness  to  patronize  mo- 
tion pictures. 

"Hotel  officials  are  recognizing  the 
progress  which  the  art  has  made  and 
also  its  appeal  as  entertainment.  The 
demand  for  hotel  shows  is  tremendous. 
When  negotiations  are  finally  con- 
cluded we  will  show  motion  pictures 
in  resort  hotels  throughout  the  coun- 
try, but  only  those  productions  of  the 
better  class.  Eventually  many  of  these 
hostelries  will  have  their  own  audi- 
toriums for  the  sole  purpose  of  pro- 
jecting motion  pictures.  Recognizing 
that  their  guests  are  people  of  educa- 
tion and  discernment,  they  will  pre- 
sent big-time  pictures,  and  the  very 
latest  to  be  had.  Arrangements  made 
with  Realart  Pictures  Corporation  will 
insure  the  presentation  of  these  high- 
grade  films  in  the  best  of  surroundings." 


Completes  Script  for  "Half  an  Hour." 

Clara  Beranger  has  completed  the 
scenario  for  Barrie's  "Half  an  Hour," 
wh'ch  is  to  be  Dorothy  Dalton's  first 
vehicle  under  her  contract  with  the 
Famous  Players-Lasky. 

It  is  Miss  Beranger's  firm  belief  that 
when  masterpieces  of  fiction  or  the  stage 
are  purchased  for  the  screen,  the  scen- 
ario writer  should  try  as  far  as  is  com- 
patible with  screen  technique  to  carry 
out  the  original  idea  of  the  story.  In 
th"«  instance  the  action  of  the  play  given 
to  Miss  Beranger  takes  place  within 
half  an  hour's  time.  Though  it  may  seem 
impossible  to  accomplish  this  on  the 
screen,  ^he  scenario  is  so  developed  that 
the  original  idea  has  been  preserved,  and 
there  is  not  a  sing-le  time  lapse  from 
start  to  finish. 


February  7,  1920 


THE   MOVING   PICTURE  WORLD 


937 


G  &  G  Theatre  Company  of  Seattle 

To  Acquire  Neighborhood  Theatres 


Must  Bond  Each  State  for  "U-35." 

Judge  Edward  R.  Finch  signed  an  or- 
der on  January  24,  compelling  Aywon 
Film  Corporation  to  file  a  bond  indem- 
nifying C.  B.  Price  Co.,  Inc.,  in  matters 
that  are  now  headed  for  trial  in  court 
involving  the  rights  to  distribute  "The 
Log  of  U-35."  It  is  the  declared  inten- 
tion of  the  Price  people  to  initiate  ac- 
tion in  every  state  where  the  Aywon 
organization  shall  make  distribution  of 
the  disputed  film  to  compel  the  latter 
firm  to  file  similar  indemnifying  bonds. 
The  whole  matter  seems  to  be  entered 
for  a  long  journey  through  the  courts. 

"Poor  Relations"  Opens 

the  Strand  in  Fresno 

POOR  RELATIONS,"  with  a  notable 
cast,  a  Robertson-Cole  Superior 
Picture,  was  the  opening  produc- 
tion at  J.  Walter  Byrd's  new  Strand 
Theatre  in  Fresno,  Cal.  This  picture, 
which  was  acclaimed  by  first  run  ex- 
hibitors as  a  real  find,  was  so  successful 
at  the  opening  showing  that  Harry  J. 
Wendland,  the  manager,  re-booked  the 
production  for  an  additional  day's  run. 
The  New  Strand  Theatre  is  one  of  the 
finest  motion  picture  houses  in  lower 
California. 

"I  do  not  count  my  personal  apprecia- 
tion so  much  as  that  of  the  patrons," 
said  Mr.  Wendland.  "On  their  appre- 
ciation our  standards  must  be  built  if 
we  wish  to  remain  a  permanent  insti- 
tution. You  can  well  believe  that  I  am 
happy  now,  that  we  secured  'Poor  Re- 
lations' on  our  opening  bill.  It  won 
the  approval  of  packed  houses." 

"Poor  Relations,"  which  is  enjoying  a 
continued  success  by  playing  first-run 
houses,  has  a  wealth  of  exploitation 
material  which,  exhibitors  declare,  puts 
it  over  with  real  box  office  force.  ZaSu 
Pitts  is  featured. 


Soutar  Play  for  O'Brien. 

The  work  of  another  well-known 
writer  will  have  its  initial  screen  pres- 
entation in  a  Selznick  production  ac- 
cording to  Myron  Selznick  who  an- 
nounces the  purchase  of  the  screen 
rights  to  "The  Honor  of  His  House." 
This  story  was  written  and  published  in 
book  form  by  Andrew  Soutar.  It  will  be 
adapted  to  the  screen  as  a  vehicle  for 
Eugene  O'Brien. 


THE  secret  is  out  in  Seattle  as  to  the 
purchaser  of  a  leading  neighbor- 
hood theatre  and  the  site  and 
plans  of  a  neVv  house  about  which  a 
lot  of  rumors  have  been  circulating  for 
the  last  two  or  three  weeks.  The  talk 
has  been  about  the  sale  of  the  Majestic 
Theatre,  Ballard,  and  the  site  and  plans 
of  the  proposed  Varsity  Theatre  in  the 
university  district  by  H.  W.  Bruen,  who 
has  operated  the  Majestic  for  the  past 
two  years. 

The  present  owner  of  these  two  thea- 
tre properties,  as  well  as  three  others, 
namely,  Ye  College  Playhouse,  the  Em- 
press of  Ballard,  and  the  Fremont  of 
Fremont,  is  the  G.  &  G.  Theatre  Com- 
pany, just  incorporated  for  $500,000  by 
Harry  Sigmond  for  Donald  and  Myrtle 
Geddes.  Mr.  Geddes  is  president  of  the 
corporation,  while  Mrs.  Geddes  is  secre- 
tary and  treasurer.  They  own  the  en- 
tire stock.  Mr.  Sigmond  is  the  general 
manager. 

The  formation  of  this  company  is  sig- 
nificant of  the  development  of  the  idea 
of  company  control  of  a  string  of  thea- 
tres, for  their  plan  is  to  build  and  oper- 
ate neighborhood  theatres  on  a  large 
scale.  They  will  not  attempt  to  rival 
the  big  downtown  theatres,  but  their 
neighborhood  houses  will  have  all  the 
comforts  that  family  patronage  asks, 
and  the  programs  will  be  planned  with  a 
special  view  to  pleasing  the  family 
audience.  Negotiations  are  already 
under  way  for  the  purchase  of  three 
other  neighborhood  houses  in  Seattle. 
Wife  Composes  and  Plays. 

Donald  Geddes  has  been  in  the  motion 
picture  business  since  1913,  when  he 
ijought  the  Strand  Theatre  in  Moscow, 
Idaho.  He  remained  there  until  1916, 
when  he  and  Mrs.  Geddes  came  to  Se- 
attle and  bought  the  College  Playhouse, 
the  only  theatre  in  the  university  dis- 
trict. This  house  had  been  a  failure  in 
the  hands  of  eight  different  people.  He 
and  his  wife  have  made  it  the  most 
successful  business  proposition  of  any 
neighborhood  theatre  in  Seattle. 

In  namjng  Mrs.  Geddes  with  her 
husband  as  responsible  for  the  success 


of  Ye  College  Playhouse  the  whole 
truth  and  nothing  but  the  truth  is  being 
stated,  for  all  Seattle  knows  that  Mrs. 
Geddes  has  a  long  business  head.  She 
is  also  a  skilled  musician.  She  arranges 
all  the  scores  for  the  shows  and  plays 
the  piano.  Most  of  the  music  she  com- 
poses herself.  She  is  a  graduate  of  the 
Chicago  University  of  Music,  has  been 
associated  with  several  orchestras  in  the 
East  and  has  conducted  an  orchestra  in 
Spokane. 

Mr.  Sigmond  has  been  an  attorney  in 
Seattle  for  several  years.  In  June,  1917, 
he  organized  the  Northwest  Film  Board 
of  Trade  and  has  been  its  counsel  ever 
since.  He  has  kept  up  his  law  practice 
during  that  time,  giving  most  of  his 
attention  to  theatrical  cases. 


Heavy  Bookings  Announced 
for  "Lone  Wolf's  Daughter" 

FOLLOWING  its  run  at  The  Capitol, 
New  York,  and  at  Tom  Moore's  Gar- 
den, Washington,  for  two  weeks,  and 
at  the  Goodwin  Theatre,  Newark,  for  two 
weeks  each,  "The  Lone  Wolf's  Daugh- 
ter," the  J.  Parker  Reed  production  dis- 
tributed by  W.  W.  Hodkinson,  is  now 
playing  engagements  in  Columbia,  S.  C, 
at  the  Rivoli;  the  Majestic,  Tulsa;  the 
Broadway,  Los  Angeles;  the  Palace,  New 
Orleans;  Phillips  Egypt,  Fort  Worth; 
the  Majestic,  Columbus,  O.;  the  Isis, 
Kokomo,  Ind.;  the  Isis,  Lynchburg,  Va. ; 
the  Columbia  Erie,  Pa.;  and  the  Colum- 
bia, Dayton,  O. 

On  Sunday  the  picture  opened  to  ca- 
pacity business  at  S.  Barret  McCormick's 
new  Indianapolis  enterprise,  the  Mister 
Smith  Theatre,  and  at  the  Park,  Youngs- 
town,  Ohio,  where  the  management  had 
heralded  it  in  full  page  advertisements. 

New  bookings  for  the  week  include 
the  Columbia,  Dayton,  O.;  the  Colonial, 
Akron,  O. ;  the  Imperial,  Zanesville,  O. ; 
the  American,  Pottsville,  Pa.;  the  Star- 
land,  Michigan  City,  Indiana;  the  Vic- 
toria, Chicago,  111.;  the  Robinson  Grand, 
Clarksburg,  W.  Va.;  the  Opera  House, 
Bayonne,  N.  J.;  the  Regent.  Saginaw, 
Mich.;  the  Strand,  Huron,  S.  D. 


Sure,  It's  That  Fast-Moving  Serial  Stuff — Grossman's  "One  Million  Dollars  Reward." 

Lillian  Walker  is  the  center  of  tlic  action  in  this  current  chapter  play. 


938 


THE   MOVING   PICTURE  WORLD 


February  7,  1920 


Latest  Reviews  and  Comments 

Conducted  by  Edward  Wei  tzel,  Associate  Editor 


Sidelights  and  Reflections 

HARRY  TODD,  who  plays  Jeremy, 
in  "Her  Elephant  Man,"  was  a 
member  of  the  first  motion  picture 
producing  company  to  journey  to  Los 
Angeles.  This  was  twelve  years  ago, 
and  the  company,  under  Frank  Boggs, 
was  from  the  Selig  Chicago  studio. 
Later  Harry  Todd  was  a  member  of  the 
pioneer  Essanay  company  under  G.  M. 
Anderson  which  made  the  first  motion 
picture  to  be  staged  in  Santa  Monica. 
The  name  of  this  picture  was  "Tag  Day." 
Others  in  the  same  cast  were  Augustus 
Carney  ("Alkali  Ike"  of  humorous  mem- 
ory), Arthur  Mackley  (the  "Sheriflf"), 
Fred  Church  and  William  Russell,  the 
latter  of  whom  died  several  years  ago. 
The  present  Jeremy  was  one  of  the  best 
known  of  the  earlier  players,  chiefly  by 
reason  of  his  long  association  with  Es- 
sanay's  "Broncho  Bill"  and  "Alkali  Ike" 
series. 


"Happy  Endings"  are  still  the  favorite 
finish  for  most  screen  patrons  ,and  are 
likely  to  remain  so  until  men  and  women 
no  longer  go  to  the  moving  picture 
theatres  solely  for  amusement.  That  the 
story  told  on  the  screen  squares  abso- 
lutely with  the  facts  of  life  is  no  rec- 
ommendation for  it  with  the  "happy 
ending"  worshipper.  The  characters 
may  all  be  perfect  types  of  humanity 
and  their  actions  may  keep  this  class  of 
patron  alternating  between  smiles  and 
tears,  but  if  there  is  no  definite  promise 
of  wedding  bells  for  the  leading  male 
and  female  at  the  finish  the  picture  is 
"spoiled  by  a  bad  ending." 

A  picture  released  this  season  had  an 
unhappy  ending,  and,  although  the. story 
was  written  by  a  celebrated  author  and 
the  whole  theme  demanded  such  a  finish, 
the  old  cry  for  wedding  bells  was 
wrung  loudly  in  the  ears  of  the  exhibi- 
tors that  ran  it.  The  most  popular  fic- 
tion the  world  over  are  fairy  tales.  The 
writer  of  them  is  endowed  with  a  magic 
wand  and  can  set  stern  reality  at 
defiance.  By  applying  the  same  method 
to  the  every  day  struggle  of  normal 
human  beings  every  searcher  for  the  pot 
of  gold  at  the  foot  of  the  rainbow  can 
return  crowned  with  success  to  lay  his 
treasures  at  the  feet  of  his  best  girl, 
have  the  swellest  of  weddings  and  come 
to  the  end  of  all  his  earthly  troubles. 
This  is  the  sort  of  fairy  tale  beloved  by 
those  who  go  to  the  movies  for  mental 
relaxation  only.  So  many  of  us  there 
are  who  refuse  to  grow  up! 


What's  in  a  name  anyhow?  Wid's 
gravely  announces  that  Edward  E.  Rose, 
author  of  "Cappy  Ricks"  and  "Penrod," 
has  sold  one  of  his  original  works  to 
Joseph  Menchen.  Why  not  give  the 
author's  names  of  the  two  stories  men- 
tioned in  place  of  the  stage  adaptor? 
Peter  B.  Kyne  and  Booth  Tarkington 
are  fairly  well  known  to  the  public  at 
large;  and,  anyway,  they  wrote  the  or- 
iginal stories.  WEITZEL. 


1\"  THIS  ISSl'E. 
The  Wnlk-OfTs  (Sletro). 
The  XiiiTht  of  the  Dub  (Pnrnmonnt) 
Respectable  by  Proxy  (Pathe). 
Two  Week.s  (First  National). 
Pinto  (Goldivyn). 
Elmo  the  Fearless  (liuversal). 
Her  Flephant  Man  (Fox). 
The  .Six  Best  Cellars  (Paramonnt) 
The  Forged  Bride  (Universal). 
Sadie  Love  ( Paramount-Artcraft), 
Save  Me  Sadie  (Christie). 
Too  Much  Johnson  (Paramount) 
The  Beffjirar  Prince  (Robertson-Cole) 
Shepherd  of  the  Hills  (Harold  Bell 

Wright). 
The  Midnight  Bride  (Vitagrapb). 
Double  Speed  (Paramount). 


"The  Walk-offs" 

Metro  Screen  Classic  Starring  May  Alli- 
son is  Smart  Production  of  Rather 
Ordinary  Society  Story. 

Reviewed  by  Edward  Weitzel. 

BUILT  upon  one  of  the  stage  come- 
dies written  by  Frederic  and  Fan- 
ny Hatton,  "The  Walk-offs"  was 
first  produced  by  Oliver  Morosco.  The 
Metro  screen  version  starring  May  Alli- 
son turns  out  to  be  a  smart  production 
of  a  rather  ordinary  society  story.  The 
meaning  of  the  title  is  explained  by  an 
old  negro,  the  servant  of  the  hero  from 
Kentucky.  Originally,  a  "Walk-ofT"  was 
one  of  several  persons  created  after 
.\dam  and  Eve  in  the  Garden  of  Eden 
who  walked  off  before  being  supplied 
with  brains.  As  used  in  the  picture  the 
term  designates  a  man  or  woman  who 
tries  to  put  on  style  without  either 
money  or  brains.  Kathleen  Rutherford, 
the  heroine,  is  put  down  as  a  "Walk- 
off"  by  the  young  man  from  Kentucky, 
and  the  interest  of  the  comedy  is  cen- 
tered in  the  method  Kathleen  takes  to 
make  him  change  his  mind.  The  situa- 
tions are  not  startlingly  new,  but  the 
scenes  in  society  aiid  high-class  Bohemia 
are  handled  skillfully  and  with  lavish 
pictorial  effect. 

May  Allison  bestows  an  engaging  per- 
sonality upon  Kathleen  and,  in  a  "So- 
ciety Circus"  episode,  appears  as  an  ama- 
teur bareback  rider  in  a  fetching  pro- 
fessional short  skirt.  The  incident 
where  the  hero  invades  her  dressing 
tent  armed  with  a  whip  and  a  determin- 
ation to  win  her  by  an  exhibition  of 
"caveman  stuff"  does  not  speak  well 
for  the  young  man's  sense  of  propriety; 
but  Emery  Johnson,  who  plays  the  part 
of  Robert  Winston,  contrives  to  sur- 
mount the  bad  impression  of  the  scene. 
Joseph  Kilgour  is  excellent  as  Murry 
Van  Allan. 

Herbert  Blache's  direction,  and  special 
art  settings  by  John  Holden  contribute 
largely  to  the  success  of  the  picture. 
Cast. 

Kathleen  Rutherford   May  Allison 


Robert  Shirley  Winston  ..Emory  Johnson 

Caroline  Rutherford  Effie  Conley 

Schuyler   Rutherford   Darrell  Foss 

Murry  Van  Allan   Joseph  Kilgour 

Mrs.  Elliott  Claire  Du  Brey 

Stage  Play  by  Frederic  and  Fanny  Hatton. 
Adapted  by  June  Mathls  and  A.  P. 
Younger. 
Directed  by  Herbert  Blache. 
The  Story. 

Kathleen  Rutherford  and  her  brother 
are  the  "Walk-offs"  of  the  story.  Of  high 
social  standing,  but  reduced  to  genteel 
poverty  until  Robert  marries  a  rich  wife, 
they  both  live  off  of  her  large  income. 
Driven  to  resentment  by  her  husband's 
flirtations  with  other  women,  Mrs.  Ruth- 
erford divorces  him.  and  Kathleen  Is 
forced  to  look  for  work  or  marry  Murry 
Van  Allan,  an  elderly  man  of  wealth, 
whose  suit  is  urged  by  Mary  Carter,  a 
successful  sculptress  and  a  close  friend 
to  the  charming,  but  Irresponsible  Miss 
Rutherford. 

As  Kathleen  has  no  desire  to  become 
Mrs.  Van  Allan,  she  Is  glad  to  accept  the 
position  of  companion  to  Miss  Carter. 
While  she  is  living  in  the  Carter  studio 
apartment,  Robert  Winston,  Miss  Carter's 
rich  nephew  from  Kentucky,  arrives,  and 
Kathleen  overhears  him  denounce  her  and 
her  brother  for  being  "Walk-offs."  She 
also  overhears  him  say  he  is  in  need  of  a 
secretary.  Determined  to  get  even  with 
him  for  his  remarks,  Kathleen  has  Mary 
Carter  introduce  her  under  another  name 
and  recommend  her  for  the  position.  It  Is 
her  intention  to  fascinate  the  young 
Kentucklan  and  then  refuse  him,  after 
letting  him  know  who  she  really  is.  The 
plan  works  out  as  she  Intended.  Winston 
falls  madly  In  love  with  her  and  refuses 
to  be  discouraged  when  he  learns  of  the 
bad  beginning  he  has  made  in  the  affair. 

Winston's  attitude  effects  Kathleen,  but 
she  will  not  listen  to  the  promptings  of 
her  heart  and  becomes  engaged  to  Van 
Allan,  to  show  the  younger  man  that  his 
case  Is  hopeless.  While  taking  part  in  a 
society  circus  Kathleen  so  fires  Winston's 
love  for  her  that  he  walks  into  her  dress- 
ing tent  and  tells  her  he  Is  going  to  make 
her  his  wife  In  spite  of  everything.  His 
unconventional  act  gives  Kathleen's  maid 
a  chance  to  trick  Van  Allan  into  em- 
bracing her  when  he  had  hired  the  girl  to 
compromise  Winston  by  embracing  him. 
Convinced  at  last  that  she  is  only  stand- 
ing in  the  light  of  her  own  happiness, 
Kathleen  Jilts  Van  Allan  and  agrees  to  let 
Winston  take  her  back  to  Kentucky  as 
his  wife. 

Program     and     Kxploltntton  Catchllneat 

May  Allison  Starred  in  Smart  Society 
Story. 

Story  of  a  Girl  Formerly  of  High  Social 
Standing  Who  Is  Forced  to  Work  or 
Else  Marry  an  Elderly  Suitor, 
See  the  Society  Circus  In  This  Enter- 
taining Drama. 
"The     Walk-offs" — A     Lavish  Society 

Drama  with  May  Allison  as  Its  Star. 
E-xploitntion  .\ngles:  Make  Miss  Allison 
the  star,  but  don't  forget  that  this  story 
IS  by  the  authors  of  "Lombardl,  Ltd." 
Whoop  it  up  for  the  circus  rider  scenes 
and  give  emphasis  to  the  fact  that  it  Is 
a  society  circus.  Play  hard  on  the  society 
angle  and  start  off  with  teasers  about  the 
title,  giving  the  explanation  a  couple  of 
days  before  the  opening  show.  Paper,  as 
well  as  cut  outs,  should  be  used  heavily 
for  this. 


February  7,  1920 


THE   MOVING   PICTURE  WORLD 


943 


cast,  struggles  hard  to  put  into  the  pic- 
ture the  pep  and  punch  that  is  lacking. 
While  there  are  undoubtedly  some  hu- 
morous situations  which  will  provoke 
laughs,  the  humor  is  obvious  and  far- 
fetched, and  suspense  is  lacking. 

The  plot  of  "Too  Much  Johnson"  is 
.built  on  the  oft-used  theme  of  "too 
much  mother-in-law"  and,  as  the  final 
sub-title  states,  "If  there  had  not  been 
too  much  mother-in-law,  there  would 
not  have  been  too  much  Johnson." 

Bryant  Washburn  gives  a  capable  per- 
formance of  the  title  role,  but  appears 
to  be  ill  at  ease  at  times.  Lois  Wilson 
makes  a  charming  picture  as  his  wife, 
but  has  very  little  to  do.  Adele  Far- 
rington  gives  a  good  portrayal  of  the 
shrewish  mother-in-law,  while  Monte 
Blue,  as  the  hero's  friend,  shows  a  ten- 
dency to  force  the  humor.  C.  H.  Geldert 
appears  in  the  role  of  the  real  Johnson, 
a  fit  match  for  the  "bossy"  mother-in- 
law.  Monte  Banks  struggles  hard  in 
the  stagey  role  of  an  irate  French  hus- 
band who,  armed  with  a  knife  and  a 
sword,  persists  in  pulling  off  everyone's 
hat,  while  endeavoring  to  locate  the 
curly-headed  Johnson  who  he  claims 
has  stolen  his  wife. 

Cast. 

Augustus  Billings  Bryant  Washburn 

Mrs.    Billings  Lois  Wilson 

Mrs.   Batterson  Adele  Farrington 

Joseph  Johnson  C.  H.  Geldart 

Billy  Lounsberry  ...Monte  Blue 

Leon  Dathis  Monte  Banks 

Mrs.  Dathis  Elsie  Lorimer 

Leonora   Faddish  Gloria  Hope 

Henry  Mcintosh  George  Hackathorn 

Francis  Faddish  Phil  Gastrock 

Play  by  William  Gillette. 
Scenario  by  Tom  J.  Geraghty. 
Directed  by  Donald  Crisp. 
Length  Five  Reels. 
The  Story. 

"Too  Much  Johnson"  refers  to  the  care- 
less use  of  that  name  by  Augustus  Billings, 
a  young  married  man,  when  he  wishes  to 
conceal  his  true  identity.  He  goes  aboard 
a  motor  yacht  he  formerly  owned,  under 
the  name  of  Johnson,  and  sails  away  for 
a  short  cruise  with  Mme.  Dathis  and  her 
friends.  A  snap  shot  of  him  is  taken  on 
board  the  boat  and  is  inscribed  with  his 
assumed  name.  Later  on,  when  the  jeal- 
ous husband  of  Mme.  Dathis  seeks  to  get 
this  photograph,  it  is  torn,  only  the  head 
of  raven  curly  hair  showing  in  the  frag- 
ment obtained  by  the  husband,  and  the 
name  "Johnson." 

Billings  explains  his  absence  to  his  wife 
and  mother-in-law  by  stating  that  he  was 
called  to  Mexico  to  look  after  certain  oil 
properties  he  has  recently  acquired.  They 
decide  to  investigate.  Billings  is  obliged 
to  go  with  them  to  Mexico  in  order  to 
carry  out  the  bluff.  He  takes  them  to  a 
property  owned  by  an  intimate  friend. 
Unfortunately  this  property  has  been  sold 
to  a  man  named  Johnson.  On  the  same 
steamer  comes  the  jealous  husband  of 
Mme.  Dathis,  lifting  the  cap  of  every  man 
he  meets,  in  his  hunt  for  the  home  wreck- 
er with  the  raven  curls.  On  that  same 
boat  Is  the  young  girl  who  is  to  become 
the  bartered  bride  of  the  real  Johnson. 
This  Johnson  Is  a  fire-eater.  He  knocks 
the  jealous  Frenchman  unconscious, 
frightens  the  bartered  bride  and  her 
friends  away  and  then  mistakes  the  wife 
of  Billings  for  his  bride-to-be. 

The  real  Johnson  has  everything  his 
own  way  until  he  is  drawn  by  a  ruse  into 
a  declaration  of  marriage  with  Billings' 
mother-in-law.  He  accepts  the  situation 
like  a  man,  thus  forever  relieving  Billings 
of  the  lady  who  Interfered  with  his  mar- 
ried happiness. 

Proirrnm     nnd     Exploitation  Catchllnes: 

A  Trim  Farcical  Comedy  Starring  Bry- 
ant Washburn. 

Comedy  Drama  Based  on  the  Too  Much 
Mother-in-Law  Idea. 


Well-Known  Stage  Play  Adapted  to  the 
Screen    as    a    Rollicking    Face,  with 
Bryant  Washburn  as  the  Star. 
Her  Husband  Was  Anxious  for  a  Leave 
of  Absence — Reason?    His  Mother-in- 
Law  Lived  with  Him — He  Went  Away. 
For  the  Remainder  of  This  Amusing 
Farce — See  "Too  Much  Johnson." 
Exploitation  Angles:  Make  a  noise  for 
Washburn  and  then  go  on  to  work  on  the 
play  angles.    Advertise  it  as  "How  to  get 
rid  of  your  mother-in-law."  Give  a  "John- 
son" special  performance  with  half  price 
seats  to  all  who  can  show  legal  right  to 
the  name,  or  offer  free  admissions  to  all 
who     can     duplicate     "Johnson's"  curly 
locks.    Both  are  good  side  angles. 


"The  Beggar  Prince" 

Splendidly  staged   Haworth  Production 
Gives   Sessue    Hayakawa   Fine  Op- 
portunity in  Double  Role. 

Reviewed  by  Margaret  I.  MacDonald. 

A GREAT  deal  of  credit  is  due  both 
director  and  author  in  the  Robert- 
son -  Cole  -  Haworth  production, 
"The  Beggar  Prince."  The  picture 
is  based  on  a  fantastical  story  which 
seems  totally  dissimilar  to  any  other 
that  has  been  seen  on  the  screen.  Light 
in  fibre,  having  sufficient  comedy  to  re- 
lieve a  highly  romantic  situation,  and 
presenting  in  one  of  its  main  characters 
an  amusing  ego  clothed  in  the  dignity 
of  Oriental  splendor,  the  story  offers 
Sessue  Hayakawa  fine  opportunities  in  a 
double  role.  As  the  Prince  of  a  fantas- 
tical island  in  the  Orient  he  is  grandly 
royal  in  manner  and  attire,  and  as  Niki, 
the  fisherman,  he  displays  the  simple 
passion  of  his  station.  Hayakawa  has 
never  done  a  more  consistently  good 
piece  of  work  than  in  "The  Beggar 
Prince." 

The  sets  and  costuming  of  this  pro- 
duction are  also  commendable,  all  of 
which  is  marked  either  by  siinplicity 
and  grace,  or  richness  of  design.  One 
of  the  best  played  characters  in  the 
picture,  apart  from  those  taken  by  the 
star,  is  that  of  the  Court  Astrologer. 
This  is  played  by  Robert  Bolder.  The 
Grand  Vizier  and  the  Court  Murderer 
are  also  amusing  characters  well  pre- 
sented. Beatrice  La  Plante  and  Thelma 
Percy  are  pretty  and  graceful  in  the 
leading  feminine  roles. 

The  court  scenes  have  slight  sugges- 
tions of  burlesque  that  will  be  enjoyed. 
The  production  is  one  of  the  best  of  the 
season,  and  presents  a  vivid  lesson  in 
contentment. 

Cast. 

The  Prince  |  _  , 

t^ilii  J   Sessue  Hayakawa 

Olala  Beatrice  La  Plante 

Sosad  Thelma  Percy 

Grand  Vizier  Bert  Hadley 

Bunko  Robert  Bolder 

Nodo  Joseph  Swickard 

Court  Murderer  Buddy  Post 

Story  by  E.  Richard  Schayer. 
Direction  by  William  Worthington. 
Length — About   5,000  feet. 
The  Story. 

In  "The  Beggar  Prince"  exact  similitude 
of  appearance  cause  the  careers  of  a  prince 
and  a  fisherman  to  become  sadly  tangled, 
a  situation  which  discloses  compensations 
for  both  parties. 

The  Island  of  Desire  Is  a  fantastical 
kingdom  ruled  by  a  self-centered  prince, 
who  was  so  confident  of  his  own  powers 
that  his  courtiers  and  servants  had  little 
difficulty  in  persuading  him  of  the  truth 
of  .=uch  illusions  as  the  causing  of  the  sea 
to  retire.  Summoned  to  a  balcony  over- 
looking the  sea  beach  at  the  proper  time 
by  his  careful  master  of  the  hour  glass, 
otherwue  known  as  court  astrologer,  he 
commands  the  sea  to  retire.    His  command 


apparently  obeyed  as  the  tide  receded,  he 
was  well  pleased  with  himself.  It  is 
therefore  not  difficult,  when  an  eclipse  of 
the  moon  is  due  to  further  stimulate  his 
belief  in  himself  to  the  extent  of  per- 
suading him  that  it  is  still  his  command 
that  caused  the  moon  to  cease  shining. 

In  the  accomplishment  of  this  there  is 
a  graver  matter  at  stake,  for  should  the 
moon  retire  at  the  command  of  the  prince, 
according  to  promise  he  is  to  make  the 
daughter  of  the  Grand  Vizier  his  bride. 
But  on  this  same  night  as  he  walks  by  the 
sea  he  beholds  the  beautiful  peasant  girl 
Olala  dancing  on  the  beach.  Rewarding 
his  advances  with  a  smart  slap  on  his 
cheek,  she  enrages  the  prince,  so  that  he 
has  her  taken  prisoned  to  his  castle,  where 
she  is  to  become  his  slave.  Entering  the 
castle  in  the  litter  with  Olala  he  bides 
his  time,  and  when  the  prince  has  his 
back  turned,  he  strikes  him  over  the 
head  and  while  he  is  unconscious  ex- 
changes clothes  with  him,  and  has  him 
cast  forth  to  be  known  as  Niki  the  fish- 
erman. When  the  real  Niki  in  his  prince's 
garb  is  about  to  marry  Olala  in  the  pal- 
ace, he  sends  for  the  prince,  confesses, 
and  finds  that  he  has  at  last  found  what 
he  has  lacked  contentment,  Olala  becomes 
the  bride  of  Niki,  and  the  Prince  marries 
the  daughter  of  the  Grand  Vizier,  and  so 
all  ends  happily. 

Program     and     Exploitation  Catchllnes: 

Sessue  Hayakawa  Is  a  Prince  of  Power, 
But  a  Beggar  in  Love  In  This  Picture. 
Entertaining  Story  of  a  Poor  Fisherman 
and  a  Prince  Whose  Appearances  Were 
So  Similar  That  Their  Affairs  Became 
Sadly  Entangled. 
Sessue  Hayakawa  in  a  Dual  Role  Which 
Shows    That    Love    and    Not  Power 
Makes  a  Man  a  Leader. 
Kxpl  itation    Ansle.s:     Use  Hayakawa, 
but  capitalize  the  fantastic  angle  of  the 
story  and  sell  also  on  that.     Play  up  the 
cast  to  use  the  oddly  named  characters 
and  work  such  angles  as  "Greater  Than 
Canute,   he   made   the   tide   recede,"  and 
play  on  the  eclipse.    In  a  word  make  it 
plain  that  this  likable  star  is  to  be  seen 
in  something  new  and  dainty.    His  popu- 
larity will  do  the  rest. 


"The  Shepherd  of  the  Hills" 

Harold  Bell  Wright's  Story,  Directed  by 
Himself,  Is  in  Nine  Reels,  Released 
by  W.  T.  Gaskell. 

Reviewed  by  Clarence  L.  Linz. 

THE  screen  version  of  "The  Shep- 
herd of  the  Hills"  oiTers  theatre- 
goers something  new  in  photo- 
plays. It  is  in  nine  reels.  If  some  ex- 
pert could  go  through  it,  cut  out  the 
repetitions  and  the  unnecessary  grave- 
yard scenes,  making  it  a  five-reel  pro- 
duction, it  would  rank  with  any  of  its 
class  of  picturized  novel.  For  the  most 
part  the  photography  is  very  good,  and 
the  scenes  bring  forth  a  great  deal  of 
admiration.  Harold  Bell  Wright's  di- 
rection of  his  story  is  amateurish  in 
spots  and  there  is  a  lack  of  "pep"  in 
the  production. 

As  a  box  office  proposition  the  picture 
is  up  to  expectations.  This  is  borne  out 
by  the  crowds  attending  the  Rialto 
(Washington,  D.  C.)  this  week,  and  by 
statements  made  by  the  manager  of  the 
theatre.  None  of  the  players  are  well 
known,  but  the  cast  shows  up  well. 
Harry  Lonsdale  as  the  Shepherd,  Cath- 
rine  Curtis  as  Sammy,  George  McDan- 
iels  as  Young  Mat,  Dan  Bailey  as  Old 
Mat  and  C.  Edward  Raynor  as  Little 
Pete  are  the  shining  lights  of  the  com- 
pany. 

The  story  is  filled  with  dramatic  situ- 
ations, which  are  often  well  carried  out 
on  the  screen.  Summed  up,  the  picture 
presents  itself  to  the  reviewer  as  fol- 
lows: Photography,  excellent  as  a 
whole;  action,  plenty  in  spots;  acting, 


944 


THE  MOVING   PICTURE  WORLD 


February  7,  1920 


quite  good;  as  a  box  office  attraction, 
excellent. 

The  Cast. 

The  Shepherd  Harry  Lonsdale 

••Sammy"  Lane  Cathrine  Curtis 

Young   Mat  George  McDaniels 

Old  Mat  Dan  Bailey 

Aunt  MoUie  Elizabeth  Rhodes 

Jim  Lane  Lon  Poff 

Little  Pete  C.  Edward  Raynor 

Wash   Gibbs  Guy  C.  Klaws 

Olie  Stewart  Lawrence  Coghlan 

The  Artist  Chas.  O'Moore 

Post  Master  E.  K.  Kendall 

Directed  by  the  author. 
Running  time,  nearly  two  hours. 
The  Story. 

As  in  the  book,  the  picture  opens  with 
the  advent  ot  the  old  man  from  the  city. 
He  has  come  to  make  up  to  the  backwoods 
people  the  wrong  his  son,  an  artist,  had 
done  in  deserting  a  girl  who  had  posed 
for  the  picture  which  made  him  famous. 
The  wrong  was  partly  the  father's,  who 
in  his  pride  wished  his  son  to  make  a 
marriage  befitting  the  son  of  a  cultured 
clergyman.  Chance  leads  him  to  stop 
for  the  night  at  the  cabin  of  the  father 
of  the  girl.  She  has  been  dead  fifteen 
years  and  her  son  is  a  wild  child  of  the 
hills,  half-witted. 

The  old  man  becomes  a  shepherd  for 
the  Matthews  family,  and  his  kindly  in- 
fluence is  felt  throughout  the  region.  Only 
the  moonshiners  resent  his  presence,  be- 
lieving him  to  he,  a  revenue  officer.  Their 
attempt  to  kill  him  is  stopped  by  the  bet- 
ter residents  of  Mutton  Hollow.  The 
gentler  side  of  life  in  the  woods  centers 
about  "Sammy"  Lane,  whose  lively  spirits 
have  succeeded  in  shortening  her  name 
from  Samantha.  All  her  life  she  has  loved 
her  playmate,  "Toung  Matt,"  but  she  is 
trying  to  make  herself  believe  she  loves 
another. 

Wealth  and  pleasure  sound  attractive  to 
a  girl  who  never  has  been  far  enough  out 
of  the  valley  to  see  a  railroad.  She  begs 
the  shepherd  to  teach  her  to  become  a 
"lady."  What  she  learns  in  her  daily  les- 
sons from  the  old  man,  instead  of  putting 
up  an  artificial  barrier  from  her  simple 
happy  life,  makes  her  see  the  charm  and 
beauty  of  her  surroundings  and  her  home 
folks.  The  ending  of  the  picture  shows 
the  finding  of  the  artist's  son  by  the  old 
"Shepherd  of  the  Hills."  and  the  son  dies 
in  his  father's  arms  after  becoming  recon- 
ciled to  thos?  he  wronged. 


"The  Midnight  Bride" 

Gladys  Leslie  in  Appealing  Heroine  in 
Vitagraph  Adaptation  of  Charles 
Stokes  Wayne  Story. 

Reviewed  by  Margaret  I.  MacDonald. 

GLADYS  LESLIE  is  particularly  ap- 
pealing as  the  heroine  of  the  Vita- 
graph  adaptation  of  "The  Mid- 
night Bride"  by  Charles  Stokes  Wayne. 
Her  personality  is  in  keeping  with  the 
requirements  of  the  character  of  the 
simple  country  girl,  who  answered  the 
lure  of  the  city  with  a  seriousness  born 
of  ignorance.  The  girl's  plight,  and  the 
final  clearing  of  an  ugly  situation  in  her 
favor  will  prove  attractive  to  any  audi- 
ence by  reason  of  the  strongly  human 
elements  of  the  story. 

The  picture  is  well  constructed,  and 
the  plot  stands  out  clearly  without  an 
overburden  of  detail.  The  action  is  nat- 
ural, the  characterization  interesting  and 
well  defined,  and  the  sets  attractive 
without  being  obtrusive.  The  mildly 
melodramatic  vein  of  the  story  provides 
relief  from  the  romantic  tendency  of 
its  opening.  And  when  all  is  said  and 
done  there  remains  a  picture  that  is 
clean,  unconventional  in  type  and 
morally  well  balanced. 

Cast. 

Jeanne  Sterling  Gladys  Leslie 

Robert  Pitcairn  James  Morrison 


Forrest  Chenoweth  Gladden  James 

.\unt  Marcia  Nellie  Spaulding 

James   Weir  Roy  Applegate 

Helen  Dorr  Miss  Vallie 

Story  by  Charles  Stokes  Wayne. 
Scenario  by  Sam  Taylor. 
Direction  by  William  J.  Humphrey. 
Length — About    5,000  feet. 
The  Story. 

Jeanne  Sterling,  the  heroine  ot  "The 
Midnight  Bride,"  makes  her  first  visit  to 
New  York  only  to  find  that  her  friends 
have  left  for  the  seashore.  While  wait- 
ing in  the  park  until  train  time,  her 
friend's  letter  blows  away  from  her  and 
falls  at  the  feet  of  a  young  man  named 
Forrest  Chenoweth,  who  is  sitting  on 
one  of  the  benches.  In  her  simple  way 
she  tells  Chenoweth  her  plight,  and  he 
offers  to  visit  the  park  menagerie  with 
her  to  help  put  in  the  time.  On  better 
acquaintance  he  suggests  that  she  have 
dinner  with  him  and  take  a  later  train, 
which  she  does. 

On  the  previous  day  Chenoweth,  who  has 
been  born  rich,  had  been  wheedled  into 
getting  a  marriage  license  by  a  loose 
woman  of  his  circle.  On  the  day  follow- 
ing that  of  Jeanne's  visit  to  the  city 
he  responds  to  a  call  from  her  for  money, 
with  a  refusal  to  marry  the  woman  and  a 
declaration  to  have  nothing  further  to 
do  with  her.  A  letter  received  by  Jeanne 
from  Chenoweth  invites  her  to  come  to 
New  York  on  Saturday  morning.  She  Is 
taken  to  a  cabaret  on  Broadway  by  Che- 
noweth, who  proposes  marriage  to  her. 
She  consents  and  they  are  married  by  an 
alderman,  a  friend  of  Chenoweth's,  but  in 
a  moment  of  confusion  fail  to  bring  away 
the  certificate  of  marriage. 

An  unfortunate  link  in  the  chain  of 
events  causes  the  wrong  name  to  be  copied 
into  the  certificate,  and  when  Chenoweth. 
intoxicated,  falls  against  the  radiator  and 
is  killed,  the  wrong  woman  claims  his 
estate.  The  alderman's  son  in  league  with 
the  fake  widow,  tries  to  hold  his  father 
to  a  promise  to  Ignore  the  girl's  right  to 
the  marriage  certificate.  The  alderman 
relents,  however,  and  Jeanne  not  only 
gains  the  certificate,  but  is  able  to  hold 
the  respect  of  Robert  Pitcairn,  the  man 
she  really  loves. 


"Double  Speed" 

Wallace  Reir  Featured  in  Swiftly-Mov- 
ing  Comedy,  Produced  by  Para- 
mount-Artcraft. 

Reviewed  by  Mary  Kelly. 

WITH  most  of  its  dramatic  sceiies 
laid  in  a  galloping  motor  car,  with 
in  adventurous  hero  dubbed 
"Speed  Carr"  and  a  pretty  heroine  who 
has  a  fondness  for  chummy  roadsters 
and  chummy  drivers,  the  plot  of  "Double 
Speed"  rolls  on  through  numberless  en- 
tertaining situations.  Sam  Wood,  who 
has  directed  this  picture  of  racing  and 
romance,  has  made  the  title  an  apt  one 
by  his  skillful  manipulation  of  scenes, 
events  and  characters.  It  is  a  produc- 
tion that  is  not  wanting  in  sumptuous 
settings,  many  of  which  consist  of  sunny 
California's  leafy-arched  boulevards  and 
parkways. 

As  the  ever-happy,  sometimes-lucky 
hero  of  the  story,  Wallace  Reid  encoun- 
ters no  especial  requirements  for  serious 
acting.  He  is  well  adapted  to  this  type 
of  role  which  he  delineates  with  a  light 
coiTiedy  touch,  eminently  characteristic, 
if  at  times  monotonous.  A  little  more 
energetic  action,  mental  as  well  as  phys- 
ical, would  improve  his  performance  at 
some  of  the  more  thrilling  moments.  Of 
real  support  to  him  is  Wanda  Hawley 
whose  interest  and  enthusiasm  is  al- 
most as  inexhaustible  as  is  her  ward- 
robe. Two  of  the  screen's  most  trust- 
worthy character  impersonators,  Theo- 
dore Roberts  and  TuUy  Marshall,  are 


responsible  for  some  very  successful 
scenes. 

Cast. 

Speed  Carr  Wallace  Reid 

Sallie  McPherson  Wanda  Hawley 

John  Ogden  Theodore  Roberts 

Donald  McPherson  Tully  Marshall 

Reginald  Toby  Lucien  Littlefleld 

Pawn  Broker  Guy  Oliver 

Story  by  J.  Stewart  Woodhouse. 

Scenario  by  Clara  Genevieve  Kennedy. 
Directed  by  Sam  Wood. 
Length,  Five  Reels. 
The  Story. 

Leaving  Broadway  and  42nd  Street  far 
in  the  distance,  "Speed  Carr"  starts  oft  in 
his  roadster  to  see  nature  first.  Supplied 
with  all  the  equipment  for  camping,  he 
sets  up  his  teepee  in  the  woods,  and  at 
nightfall  retires. 

His  activities  have  been  carefully 
watched  by  three  hoboes  who  manage  to 
rob  him  of  car,  clothes  and  tent — every- 
thing except  his  gold  watch.  He  is  res- 
cued from  his  unfortunate  plight  by  an 
automobile  party  of  farmer  and  family 
bound  for  Los  Angeles.  They  lend  him 
some  rough  clothing  and  accept  him  as 
a  passenger,  after  he  has  wired  his  uncle 
in  Los  Angeles  for  funds.  Upon  arriving 
he  pawns  his  watch  and  buys  some  suit- 
able clothes. 

Meanwhile,  the  car  has  arrived  ahead 
of  time  and  has  been  sold,  Sallie  McPher- 
son being  the  purchaser.  "Speed"  hap- 
pens along  just  when  she  is  attempting 
to  drive  the  car  for  the  first  time,  and 
he  witnesses  her  near-demolishment  of 
an  arbor.  He  takes  the  wheel,  steers  the 
car  back  into  safety.  .attracted  by  the 
girl,  and  interested  in  the  fact  that  she 
has  possession  of  his  own  car.  he  accepts 
a  position  as  chauffeur  for  her.  still  mas- 
querading as  "Barry  Cole."  This  assumed 
name  happens  to  be  that  of  a  criminal 
who  is  being  trailed  by  detectives.  They 
follow  '•Speed'^  and  Sallie  while  out  mo- 
toring one  day,  and  the  girl  fears  that 
it  is  her  disapproving  parent.  The  com- 
edy ends  with  a  hurried  ceremony  in  the 
automobile,  a  meeting  with  the  uncle  and 
a  satisfactory  revelation  of  the  chauf- 
feur's  real  identity. 

Program     and     Exploitation  CatcUlnes: 

They  Met.  Courted  and  Married — All  in 
a  Faithful  Little  Roadster.  "Double 
Speed"  Tells  This  Story. 
Wallace  Reid.  Stranded  as  a  Babe  in  the 
Woods.     Clothes,  Money,  Car  Stolen. 
See  ••Double  Speed." 
They  Asked  Him  to  Pose  as  Himself. 
How  Could  He  Refuse?  Wallace  Reid 
Couldn't!     See  "Double  Speed." 
Kxploitntion  .Ansles:  Make  a  special  ap- 
peal to  women,   .\nnounce  that  handsome 
Wallace  Reid,  the  delight  of  every  fem- 
inine movie  enthusiast,  is  featured. 

Appeal  to  the  racing  instinct  in  men. 
Inform  them  that  one  of  the  surest  ways 
to  win  "her"  is  to  learn  to  drive  a  car. 
and  to  drive  it  like  "Speed  Carr"  did. 


COMMENTS 

A  LIFE  LINE  (Universal),  Feb.  23. — 
Chapter  3  of  ••Elmo  the  Fearless."  Elmo 
and  Edith  emerge  safely  from  the  smashed 
box  car.  I.rfiter  the  actual  substitution  »t 
Lucille  for  Edith  occurs  and  Lucille  signs 
a  lease  in  Edith's  name.  Elmo  is  at  first 
taken  in  by  the  subterfuge,  but  later  dls- 
cover's  the  trick  and  rushes  to  Edith's 
assistance.  At  the  close  he  falls,  mounted 
on  his  horse,  through  an  open  bridge.  A 
strong  number. 

DOOMED  (Universal). — Chapter  7  of 
"The  Lion  Man."  A  swiftly  moving  instal- 
ment. Lacy  finds  the  Cavendish  will  in 
the  house  of  "The  Lion  Man."  Stella  gets 
it  from  him,  only  to  lose  it  later  from 
her  pocketbook  throufh  the  theft  of  Ce- 
leste La  Rue.  Celeste  and  Enright  leave 
on  a  train,  followed  by  Stella.  The  latter, 
by  a  daring  trick,  recovers  the  will  Just 
as  Enright  is  burning  it.  At  the  climax 
of  the  number  Stella  is  hanging  from  ths 
rear  of  the  moving  train. 


February  7,  1920 


THE   MOVING   PICTURE  WORLD 


945 


Numbers  following  titles  of  pictures  indicate  pages  on  which  reviews  or  comments  appeared.    "C"  refers 


to  Comments,  and  "R"  to  Reviews, 
previous  volumes. 


Volume  number  is  also  shown  where   information   was   published  in 


FOX  FILM  CORPORATION 


SPECIALS. 

The  Strongest  (All-Star). 

Bhould  a  Husband  Forgive?    Vol.  4S;  P-1101. 
While  New  York  Sleeps  (All-Star). 

WILLIAM  PARNUM  SERIES. 
Wlsgs  of  the  Moralng.  Vol.  42;  P-OTS. 
Heart  Strings   (William  Farnum — Six  Parts). 

Vol.  43;  P-299. 
The  Adyeaturer 

PKARL  WHITE  SERIES. 
The  White  Moll. 

TOM    MIX  SERIES. 
Th»  Feud.    Vol.  42;  P-1008. 
The  Cyclone.    Vol.  43;  P-776. 
Tha  DaradeYll. 

FOX  ENTERTAINMENTS. 
The  Lincoln   Highwayman    (William  Russell). 

Vol.  43;  P-296. 
Th«  DeTir»  Riddle   (Qlady»  Brockwrtl). 
The  Shark  (George  Walsh).    Vol.  43:  P-633. 
■hod  With  Fire   (William  RuBsein. 
Flames  of  the  Flesh  (Qladys  Brockwell).  Vol. 

43;  P-146. 
The  Square  Shooter  (Buck  Jones). 
TIn-Pan  Alley  (Albert  Ray  and  Blinor  Fair). 

Vol.  43;  P-296. 
Her  Elephant  Man  (Shirley  Mason) 
The  Hell  Ship  (Uadlalne  Traverser 
What   Would    You    Do?    (Madlaine  Traverse). 

Vol.  43;  P-778. 
The  Last  traw  (Buck  Jones). 

SUNSHINE  COMEDIES. 
Sheriff  Nell's  Comeback. 

Her  Naughty  Wink. 
Her  Private  Husband. 
The  Heart  Snatcher. 
The  Great  Nickel  Robbery. 
A  Light  Weight  Lover. 
Training  for  Husbands. 

MUTT   AND  JEFF. 
Cutting  Out  His  Nonsense.    Vol.  42;  P-1101. 
He  Ain't  Done  Right  by  Our  Nell.    Vol.  43; 
P-638. 

On  Strike.    Vol.  43;  P-dSS. 
Shaking  the  Shimmy. 
The  Rum  Runners. 
The  Plumbers. 


FAMOUS  PLAYERS-LASKY 


The  Teeth  of  the  Tiger.    Vol.  42;  P-867. 
In  Ulzxoura.    Vol.  42;  P1192. 
The  Miracle  of  Love  (Cosmopolitan).    Vol.  43; 
P-146. 

The  Heart  of  Youth  (Lila  Lee),  Vol.  4S; 
P-470. 

An  Adventure  In   Hearts    (Robert  War- 
wick), Vol.  43;  P-469. 
Victory  (Maurice  Toumeur  Production).  Vol. 
42;  P-672. 

More  Deadly  Than  the  Male  (Ethel  Clayton). 

Vol.  42;  P-1101. 
The  (Cinema  Murder  (Marlon  Davies),  Vol. 
43;  P-462. 

Behind  the  Door  (Hobart  Bosworth).    Vol.  43; 
P-300. 

Dee.  14 — Down  the  Strand  In  London — Burling- 

ham — One  Reel). 
His  Wife's  Friend  (Dorothy  Dalton),  Vol. 
43;  P-466. 

Dee.  21 — Hawthorne  of  the  U.  8.  A.  (Wallace 
Held). 

A  Girl  Named  Mary  (Marguerite  Clarke), 

Vol.  43;  P-487. 
Dec.  21 — Love,  Honor  and  Behave  (Sennett — 
Two  Reels). 

Dec.  21 — Those   Distant   Cousins  (Brigga — One 
Reel). 

Wanted— A  Husband  (Blllie  Burke).    Vol.  42; 
P-1187. 

Red  Hot  Dollars  (Charles  Ray).   Vol.  43;  P-296. 
■verywoman     (Super-Special — All    Star  Cast). 
Vol.  42;  P-1190. 


Deo.  28 — Too  Good   to  be  True  (Blrnest 

Truex — Two  Reels). 
Dec.  it — Housecleaning;     (Brlggs  —  One 

Reel). 

Jan.    4.    The   Woman    in    the    Suitcase  (Enid 

Bennett).    Vol.  43;  P-637. 
Jan.  4 — Too  Much  Johnson  (Bryant  Washburn). 
The  13th  Commandment  (Ethel  Clayton), 
Vol.  43;  P-466. 
Jan.  11 — Sand  (Wm.  S.  Hart). 
Jan.  18 — Mary  Ellen  Comes  to  Town  (Dorothy 
Olsh). 

Jan.  18 — Huck  Finn  (Special). 
Jan.  18.  The  Tree  of  Knowledge  (Robert  War- 
wick).   Vol.  43;  P-634. 
Jan.  25 — What's  Your  Husband  Doing?  (McLean 
&  May). 

Jan.  25 — Dangerous  Hours  (Ince  Super  Special). 

The     Copperhead     (Lionel  Barrymore — Super 
Special). 

February. 

Double  Speed  (Wallace  Reid). 
All-of-a-Sudden  Peggy  (Marguerite  Clark). 
The  Six  Best  Cellars  (Bryant  Washburn). 
On  With  the  Dance  (Mae  Murray-  Super  Special 

— Seven  Reels). 
The  Amateur  Wife  (Irene  Castle). 
Black  Is  White  (Dorothy  Dalton — Ince). 
Mary's  Ankle  (MacLean — May — Ince). 
Huckleberry  Finn  (Super  Special — Six  Reels). 
Young  Mrs.  Winthrop   (Ethel  Clayton). 

Comedies. 
Jan.  The  Garage  (Arbuckle). 
Feb.  Ten  Dollars  or  Ten  Days  (Sennett). 
Feb.  Hoodooed  (DeHaven). 


GOLDWYN  DISTRIBUTING 


Almost  a  Husband   (Will  Rogers).    Vol.  42; 
P-1014. 

Strictly  Confidential    (Madge  Kennedy).  Vol. 
42;  P-1014. 

Bonds  of  Love  (Pauline  Frederick).    Vol.  42; 
P-364. 

Jinx  (Mabel  Normand).    Vol.  42;  P-118e. 
The  Gay  Lord  Quex  (Tom  Moore).    Vol.  48; 
P-147. 

Jubllo  (Will  Rogers).  Vol.  42;  P-1007. 
The  Loves  of  Letty  (Pauline  Frederick). 
Flame  of  the  Desert  (Oeraldine  Farrar).  Vol. 

42;  P-246. 
The  Cup  of  Fury  (Rupert  Hughes). 
A  Misfit  Earl  (Betiwood-Lonis  Bannlsen). 
Toby's  Bow  (Tom  Moore).    Vol.  42;  P-118B, 
Pinto  (Mabel  Normand). 
Water,  Water  Everywhere   (Will  Rogers). 
The  Silver  Horde  (Rex  Beaeh  ProdHetlon). 
The  Pallser  Case  (Pauline  Frederlek). 
The  Blooming  Angel  (Madge  Kennedy). 
Duds  (Tom  Moore). 

The  Little  Shepherd  of  Kingdom  Come  (Jack 
Pickford) . 

MoTlng  Day  (Mr.  and  Mrs.  Carter  DeHayen — 
Twe  Reels). 

A  Much  Needed  Rest  ("Smllng  Bill"  Parsons — 
Two  Reels). 

The  Little  Dears  (Mr.  and  Mrs.  Carter  DeBavea 

— Twe  Reels). 
DRAY  PIOTOGHAPH8. 
'n  Far  Away  New  Zealand  and  Other  Bubjeeta. 
5t1  Pottery  Makers  ef  the  Caribbeans  and  Other 

Subjects. 
Taos  Indians  aad  Other  Subjeets. 

FORD  BDVCATIONALf. 
Islands  of  the  St.  Lawrence. 
Cutting  Up. 
The  Story  of  Zinc. 
"Meat"  Again. 
Eventide. 


AMERICAN  FILM  COMPANY 


"FLYING  A"  SPECIALS. 

Six   Feet   Four    (William   Russell).     Vol.  41; 
P-1703. 

The  Hellion  (Margarita  Fisher).    Vol.  43  ;  P-  . 
Eve   in   Exile    (Charlotte  Walker).     Vol.  42; 
P-854. 

The   Valley   of   Tomorrow    (William  Russell). 
Vol.  43;  P-463. 


W.  W.  HODKINSON 


BENJAMIN  B.  HAMPTON — GREAT 
AUTHORS  PICTURES,  Inc. 
The  Sagebrusher  (Hampton  Production).  Vol. 
43  *  P-207. 

The  Westerners.    Vol.  43  ;  P-297. 
His  Temporary  Wife  (Rubye  de  Remer).  Vol. 
43;  P-778. 

ZANE  GREY  PICTURES,  Inc. 

The   Desert   of   Wheat    (Six   Parts — Hampton 
Production). 

Desert  Gold   (Hampton  Production). 

J.  PARKER  READ,  JR.,  PRODUCTIONS. 

The   Lone   Wolf's   Daughter    (Louise  Glaum — 
Seven  Parts).    Vol.  42;  P-1010. 

DEITRICH-BECK,  Inc. 

The  Bandbox  (Six  Parts — Doris  Kenyon). 

The  Harvest  Moon  (Doris  Kenyon — 31x  Parts). 

ARTCO  PRODUCTIONS. 
The  Capitol    (Leah  Baird— Six  Parts)).  Vol. 
43;  P-149. 

Cynthia-of-the-Minute  (Leah  BaIrd— Six  Parts). 

ROBERT  BRUNTON  PRODUCTIONS. 
The  Joyous  Liar  (J.  Warren  Kerrigan).  Vol. 
42;  P-1011. 

The  Lord  Loves  the  Irish  (J.  Warren  Kerrigan). 
Vol.  42;  P-1011. 

Live  Sparks   (J.  Warren  Kerrigan).    Vol.  43; 
P-777. 


PATHE  EXCHANGE,  INC. 


Releases  for  the  Week  of  Jan.  4. 

My  Husband's  Other  Wife  (Sylvia  Bremer  and 

Robert  Gordon — Six  Parts). 
No.  9  of  The  Black  Secret  (Woes  of  Deceit). 
No.  2  of  The  Adventures  of  Ruth  (Kidnapped). 
Red  Hot  Hottentots  (Harry  Pollard — One  Reel). 

Releases    for   Week    of   January  H. 
Fighting  Cressy  (Blanche  Sweet — Six  Reels). 
No.  10  of  The  Black  Secret  (The  Inn  of  Dread). 
No.  3  of  The  Adventures  of  Ruth   (The  Be- 
witching Spy). 
Why  Go  Home?  (Harry  Pollard — One  Reel). 

Releases  for  Week  of  January  18. 
The   Web   of   Deceit    (Dolores    Casslnelll — Six 

Parts).    Vol.  43;  P-299. 
No.  11  of  The  Black  Secret  (The  Death  Studio). 
No.  4  of  The  Adventures  of  Ruth  (The  Stolen 
PIctureK 

Slippery  Slickers  (Harry  Pollard — One  Reel). 

Releases  for  Week  of  January  25. 
No.  12  of  The  Black  Secret  (The  Chance  Trail). 
No.  5  of  The  Adventures  of  Ruth  (The  Bank 

Robbery). 

The  Dippy  Dentist  (Harry  Pollard— One  Heel). 

Pathe  Review  No.  35. 
Topics  of  the  Day  No.  39. 

Releases  for  Week  of  February  1. 

Other    Men's    Shoes     (Crauford  Kent — Seven 

Parts).    Vol.  43;  P-6.32. 
No.  13  of  The  Black  Secret  (Wings  of  Mystery). 
No.  6  of  The  Adventures  of  Ruth  (The  Border 

Fury). 

All  Lit  Up  (Harry  Pollard— One  Reel). 

Pathe  Review  No.  36. 

Topics  of  the  Day  No.  40. 

Pathe  News  No.  10. 

Pathe  News  No.  11. 

Releases  for  Week  of  February  8. 

No.  14  of  The  Black  Secret  (The  Hidden  Way). 

No.  7  of  The  Adventures  of  Ruth  (The  Substi- 
tute Messenger). 

Getting  His  Goat  (Harry  Pollard — One  Reel). 

His    Royal    Slyness     (Harold  Lloyd — Mildred 
Davis — Two  Reels). 

Pathe  Review  No.  .37. 

Topics  of  the  Day  No.  41. 

Pathe  News  No.  12. 

Pathe  News  No.  13. 


946 


THE  MOVING  PICTURE  WORLD 


February  7,  1920 


Numbers  following  titles  of  pictures  indicate  pages  on  which  reviews  or  comments  appeared.  "C"  refers 
to  Comments,  and  "R"  to  Reviews.  Volume  number  is  also  shown  where  information  was  published  in 
previous  quarters. 


ROBERTSON-COLE 


Beckoning  Roads  (Bsssle  Barrlseale).    VoL  48 
P-148. 

Dee.  The  Tong  Man    (Hayakawa).     VoL  42 

P-1009. 

The  Beloved  Cheater   (Lew  Cody).     Vol.  43 
P-633. 

Haunting  Shadows  (H.  B.  Warner).    Vol.  43 
P-632. 

The  Third  Generation  (Betty  Blythe).    Vol.  43 
P-777. 

The  Beggar  Prince  (Sessue  Hayakawa). 

The  Luck  of  Geraldine  Laird  (Bessie  Barriscale) 

Seeing  It  Through  (Zasu  Pitts). 

uvrttmm  coMBDim. 

OM.~-fltvek  Oat. 

Dec. — Are  Honeymoons? 

Dec. — Their  Little  Wife. 

Jan. — Hearts  and  Diamonds. 

Jan. — Her  Nearly  Husband. 

Jan. — Mollle's  Millions. 

Jan. — A  Four  Cylinder  Frame-Up. 

MARTIX  JOHNSON. 

D**.— Tkromgk  Ui«  I*1m  of  t]>«  N«w  H«kTl«M. 

Dec. — Home  of  the  Hula  Hula. 
Jan. — SaTlng  Savages  In  South  Seas. 
Jan. — Cruising  In  the  Solomons. 
Feb. — Domesticating  Wild  Men. 
Lonely  South  Pacific  Missions. 
Recruiting  in  the  Solomons. 
The  City  of  Broken  Old  Men. 
Marooned  in  the  South  Seas. 

ADVENTURE  SCENICS. 

Dm.— Th*  Hom*  of  tl>«  Hala  Hal*. 
Dm.— J oat  Otw  T«a<«r. 

Dm. — I  and  th*  Uonntaia. 

Jan. — The  Last  Resort. 

Jan. — Flaming  Ice. 

Feb. — Sheep  O'Leavenwortll. 

Eons  of  Salooskin. 


METRO  PICTURES  CORP. 


Lombardl  Ltd.  (Bert  Lytell).    Vol.  49;  P-IM. 
PlMu*  Get  Married   (Viola  Dana).    Vol.  4S; 
P-1181. 

ralr  and  Warmer   (May  AlUion).     VoL  42; 

P-1191. 

Th*  Best  at  La«k  (Six  Parti). 

Should  a  Woman  Tell?  (Alice  Lake).    VoL  48; 

P-63. 

The  Willow  Tree  (Viola  Dana — Six  Parts), 

Vol.  43;  P-465. 
The  Right  of  Way  (Bart  Lytell— SU  Parta). 
The  Walk-OfTs  (May  AlUaon— Six  ParU). 

Stronger  Than  Death  (Nazimova — Seven  Parts). 

Vol.  43;  P-631. 
Nothing  But  the  Truth  (Taylor  Holmes — 

Six  Parts),  VoL  48;  P-468. 
A  Modern  Salome  (Hope  Hampton).    Vol.  43; 
P-773. 


HALLMARK  PICTURES  CORP. 


The  Trail  of  the  Octopus  (Serial). 

A   Woman's    Experience    (Bacon — Baker — Ten- 

Tw»nty-Tlilrty). 
Snspenae  ( Relcher — Ten-Twenty-Thlrty) . 
The  Screaming  Shadow  (Ben  Wilson — Serial). 
Chains  of  Evidence  (All  Star). 
High  Speed  (Gladys  Hulette  and  Edward 

Earle).  Vol.  43;P-467. 
Carmen  of  the  North  (Anna  Bos). 
The  Veiled  Marriage  (Anna  Lehr  and  Ralph 

Kellard). 


TRIANGLE 


Jan.  4 — The  Clodhopper  (Charles  Ray). 

A  Lunch   Room   Romance    (Mabel  Normand — 

— Sennett — One  Reel). 
Jan.  11 — Only  a  Farmer's  Daughter  (Sannett — 

Two  Reels). 

Jan.  18 — Mabel's  Speed  Cop   (Mabel  Normand 

— Sennett — One  Reel). 
Jan.  25 — A  Gamble  In  Souls  (Dorothy  Dalton). 

Feb.    1— His  Baby  Doll  (One  Reel). 
Feb.  8 — The  Dancing  Master  (Alice  Lake — Two 
Reels.) 

Feb.  1.5— Tiger  Girl  (Lillian  Gish). 
Feb.  15 — His  Day  of  Doom  (One  Reel). 
Feb.  22— The  Love  Riot  (Two  Reels). 


UNIVERSAL  FILM  MFG.  CO. 


R*Ieaae«  for  th*  Wc«k  of  Dm.  2*. 

The  Pointing  Finger  (Mary  MatLaren). 
Sbsekled  (No.  12  of  The  Great  Radium  Mystery). 
A  vrm  Fl«l«h  (Mo.  l^Flaal  Splaode  of  The 

Midnight  Man). 
The  Flames  of  Hate  (Ne.  1  »f  "The  Lloa  Has). 
Seeing  Things  (NuU  Bam* — Okeh — One  Reel'). 
The  Line  R«nners   (Araold  Gregg  and  Belaa 

Howard — Westem^Two  Reela). 

RBLEASBS  FOR  WEEK  OF  JAIT.  9. 
The  Day  She  Paid  (Franeelta  Bllllngtoa). 
No.   13  of  The  Great   Radium  Mystery  (The 

Scalding  Pit). 
No.  3  of  The  Lion  Man  (The  Rope  of  Death). 
Sweet  Patootle  (Lyoni-Moran — One  Reel). 
The    Inner    Ring    (William  Courtenay — Stage 

Women's  War  Relief — Two  Reels). 
Adam  and  Eve  a  la  Mods  (Rainbow  Beaatla*— 

Two  Reels). 

The  Jay  Bird  (Hoot  Gibson  and  Josephine  Hill 
— Western — Two  Reels). 
Releases    for   Week    of   Jasaarr  12. 

The  Triflers  (Edith  Roberts — Six  Reela), 

Vol.  43;  P-4G2. 
No.  14  of  The  Great  Radium  Mystery  (Hemmad 
In). 

No.  3  of  The  Lion  Han  (The  Kidnappers), 
Some  Shlmmlers  (Lyons-Moran — One  Reel). 
Bill's  Wife  (Ben  Wilson — Okeh — One  Reel). 
A  Baby  Doll  Bandit  (Jimmy  Adams — Jewel — 

Two  Reels). 

Naughty  Lions  and  Wild  Men  (Century — Two 

Reels). 

West  Is  Best  (Hoot  Gibson  and  Josephine  Hill — 
Western — Two  Reels). 
Releases  for  Week  of  January  19. 

No.   15  of  The  Great   Radium   Mystery  (The 

Flaming  Arrow). 
No.  4  of  The  Lion  Man  (A  Devilish  Device). 
The  Sweet  Dry   and  Dry    (Lyons-Moran — One 

Reel). 

Romeo's  Dad   (Thomas  Wise  and  Gall  Kane — 

Stage  Women's  War  Relief). 
All  for  the  Dough  Bag  (Rainbow — Two  Reels). 
Releases  for  Week  of  Jannary  XC 

The  Phantom  Melody  (Monroe  Salisbury).  Vol. 
43;  P-774. 

No.  16  of  The  Great  Radium  Mystery  (Orer  the 

Cataract). 

No.  5  of  The  Lion  Man  (In  the  Lion's  Den). 
Bungled  Bungalows  (Lyons-Moran — One  Reel). 

Hearst  Ness  No.  57. 

Brownie's  Taking  Ways  (Century  Wonder — Two 

Reels). 
International  News  No.  57. 
New  Screen  Magazine  No.  50. 
Blind  Chance  (Western — Bob  Bums  and  Peggy 

O'Dare — Two  Reels). 

Releases  for  Week  of  February  2. 

Marked  Men  (Harry  Carey).    Vol.  43:  P-148. 
No.   17  of  The  Great  Radium   Mystery  (The 

Wheels  of  Death). 
No.   6   of   The  Lion   Man    (In  the   House  of 

Horrors). 

Ain't    Nature    Wonderful    (Lyons-Moran — One 
Reel). 


Tom's  Little  Star  (Constance  BInney  and  Otis 
Skinner — Stage  Women's  War  Relief — Two 
Reels). 

The  Great  Air  Robery  (Lieutenant  Locklear  and 
Francella  Bllllngton— Six  Reels).  Vol.  43; 
P-301. 

Hearst  News  No.  5. 

New  Screen  Magazine  No.  51. 

Universal  Current  Events  No.  5. 

The  Prospector's  Vengeance  (Mildred  Moore  and 
George  Field — Western — Two  Reels). 
Releases  for  Week  of  February  9. 

Rouge  and  Riches  (Mary  MacLaren). 

No.  18  of  The  Great  Radium  Mystery  (Liquid 
Flames)  (Final  Episode). 

No.  7  of  The  Lion  Man  (Doomed). 

No.  1  of  Elmo  the  Fearless  (The  Wreck  of  the 
Santiam)  (Features  Elmo  Lincoln). 

Non-Skid  Love  (Lyons-Moran — One  Reel). 

Over  the  Transom  (Jimmie  Adams — Two  Reels). 

Hearst  News  No.  6. 

Good  Little  Brownie  (Century  Dog — Two  Reels). 
International  News  No.  6. 
New  Screen  Magazine  No.  52. 
Universal  Current  Events  No.  6. 
Kaintock  s  Ward  (Bob  Burns  and  Peggy  O'Dare 
— Two  Reels). 


VITAGRAPH 


The  Invisible  Hand  (Antonio  Moraao — IS  Epi- 
sode Serial — Every  Week). 
The  Golden  Shower  (Gladys  Leslie).    Vol.  48; 

P-1188. 

The  Tower  of  Jewels  (Corlnne  Griffith).  VoL 
43;  P-295. 

The  Darkest  Hour  (Harry  T.  Horey).    Vol.  48; 
P-150. 

Pegeen  (Bessie  Love),  Vol.  4S;  P-464. 

The  Vengeance  of  Durand  (Allee  Jwyse).  Tot 

42;  P-362. 

Dew   Drop   Inn    (Samoa  Comedy).     Vol.  48; 

P-1014. 

The  Midnight  Ride  (Oladys  LmHs). 
The  Fertane  Hanter  (Barle  TTHs—] 

When  a  Man  Loves  (Earle  Williams).    Vol.  43; 
P-6.'?4. 

Tha  Slna  of  the  Mother*  (AaltA  atawart). 
The  Kldnlght  Bride  (Qladys  Laalls). 

Human  Collateral  (Corinne  Griffith).    Vol.  43; 
P-77,5. 

Tka  Birth  of  a  Bovl  (Harry  T.  ICarar). 

Slaves  of  Pride  (Alice  Joyce).    Vol.  43;  P-636. 
The  Juggernaut  (Anita  Stewart). 
Deadline  at  Eleven  (Corinne  Griffith). 
The    Sporting    Duchess     (Alice  Joyce — Seven 
Parts). 

The  Head  Wmttsr  (■•■an — Two  Itoala). 
Tb«  rrtendly  Call  (JalU  Swayaa  Oordea). 

Solid  Concrefe  fLarrv  Sr-raon — Two  Reels). 
Kataa  and  Models  (Big  Y— Tw«  Parts). 
Sqaabs  aad  Bqnabbles  (Big  T— Two  Parts). 

BIG   V  COMEDIES 
(Two  Reels.) 
Dames  and  Dentists  (Jimmy  Aubrey). 
Pipe  Dreams  and  Prizes  (Harry  Mann). 
Knights  and  Knighties  (Montgomery  and  Rock). 
Maids  and  JIuslin  (Jimmy  Aubrey). 
Throha  aad  Thrllla  (Bis  V — Koatcoa«lT 
and  Rock). 
O.  HENRY  FE.\TCRB:S. 
(Tioo  Keels.) 
The  Day  Resurgent  (Gypsy  O'Brien). 
The  Roads  We  Take  (Jay  Morley). 


FIRST  NAT'L  EXHIBITORB 


Back  to  God's  Country  (Nell  Shipman).  Vol. 
42;  P-1013. 

The  Thunderbolt  (Katharine  MasDsaald).  Vol. 

42;  P-45S. 
la  Wreac  (Jaak  Ptakford). 

The  Virtuous  Vamp  (Constance  Talmadge).  Vol. 
42;  P-630. 

Mlad  the  Paint  Qlrl  (AnIU  Stewart).    VoL  48; 
P-B80. 

Heart  O'  the  Hills  (Mary  Plektord).    Vol.  48; 
P-8SS. 


February  7,  1920 


THE   MOVING  PICTURE  WORLD 


947 


Current  Film  Release  Dates 


Numbers  following  titles  of  pictures  indicate  pages  on  which  reviews  and  comments  appeared.  "C"  refers 
to  Comments,  and  "R"  to  Reviews.  Volume  number  is  also  shown  where  information  was  published  in  previous 
quarters. 


The    Beauty   Market    (Katherine  MacDonald). 

Vol.  43;  P-774. 
In  Old  Kentucky   (Anita  Stewart).    Vol.  43; 

P-145. 

The  QreatMt  Question  (D.  W.  Qrlfflth). 
A  Daughter  of  Two  Worlds  (Norma  Tal- 

madge).  Vol.  43;  P-463. 
The  Inferior  Sex  (Mildred  Harris  Chaplin). 
The  Turnlngr  Point   (Katherine  MacDon- 
ald). 

The  Rlver'8  End  (Marshall  Nellan). 

The  Family  Honor  (King  W.  Vidor). 
Polly  of  the  Storm  Country    (Mildred  Harris 
Chaplin). 

A  Day's  Pleasure  (Charle*  Chaplin — Two  Reeli). 

Vol.  42:  p-vm. 

A  Twilight  Baby  (Lehrman — Four  Parts).  Vol. 
43;  P-635. 


L.  J.  SELZNICK  ENTERPRISES 


KBI^ITICK  PIOTURBS. 
DIatrlbuted  by  Seleot  Bx«haiisea. 
A  Regular  Qlrl  (EUle  Janls).    Vol.  43;  P-454. 
The   Country    Cousin    (Blatae  Hammersteln). 

Vol.  42;  P-(536. 
Sealed    Heart*    (Eueene   O'Brlca).     Vol.  43; 
P-362. 

n*  OlortoM  IaAt  (OIIt*  TboBiM). 

Piccadilly    Jim   (Owen    Moore),  Vol.  48; 
P-464. 

Out  Yonder  (Olive  Thomas).   Vol.  43;  P-160. 
The  Broken  Melody  (Eugene  O'Brien).   Vol.  48; 
P-147. 

Sooner  or  Later  (Owen  Moore). 

Greater    Than    Fame    (Elaine  Hammersteln). 

Vol.  43  ;  P-636. 
The  Imp  (Elsie  Janls), 
Footlights  and  Shadows  (Olive  Thomas). 
HU  Wife's  Money  (Eugene  O'Brien). 
The  Woman  Game  (Elaine  Hammersteln). 

SKI^KOT  PIOTUHHS. 
Dtstrtbuted  by  Beleet  BzalianKes. 

The   Undercurrent    (Guy    Bmpey).     Vol.  43; 
P-636. 

Faith  of  the  Strong  (Mitchell  Lewis). 
A  Scream  In  the  Night  (Special).    Vol.  42; 
P-1192. 

Isle  of  Conquest  (Norma  Talmadge).    Vol.  42; 
P-245. 

The  Last  of  His  People  (Mitchell  Lewis).  Vol. 
42;  P-187. 

She  LiOves  and  Lies  (Norma  Talmadge), 

Vol.  43;  P-469. 
Girl  of  the  Sea   (Williamson  Submarine  Pro- 
duction). 

Trilby    (Clara  Kimball  Young — Tourneur  Re- 
Issue). 

NA'nONAL  picrruRBS. 
Distributed  by  Beleet  Bzobanfes, 
JuBl. — Jost  a  Wife. 
J«s.— Blind  Youth. 

RBPUBLIC  PICTURES. 
Distributed  through  RepubUo  Bzobaoges. 
'Twelve-Ten  (Marie  Doro).    Vol.  43;  P-146. 
The  Blue  Pearl  (Edith  Hallor). 
The  Amazing  Woman  (Ruth  Clifford). 
Prisma  Pictures  (Nature  Color  Pletares). 
■laograms  (News  Reel ) . 


REALART  PICTURES 


Special  Features. 
Soldiers  of  Fortune  (Dwan — Seven  Parts).  Vol. 

42;  P-454. 

The  Mystery  of  the  Yellow  Room  (Chautard — 
Six  Parts). 

STAR  PRODUCTIONS. 
Anne  of  the  Green  Gables  (Mary  Miles  Mlnter). 

Vol.  42;  P-455. 
Erstwhile  Susan  ((^instance  Blnney).    VoL  42; 

P-854. 

The  Pear  Market  (Alice  Brady),  Vol.  48; 
P-465. 

The  Luck  of  the  Irish  (Dwan).  Vol.  43;  P-774. 
Judy  of  Rogue's  Harbor  (Mary  Miles  Mlnter). 


FEATURE  RELEASES 


AMERICAN  CINBHA  OORPORATIOIT. 
Women  Men  Forget  (MoUle  King). 

A.  H.  F18CHBB  PRODUOTIOIIS. 

The  Amazing  Lovers  (Grace  Darling). 

SOIi  1.BS8BB. 

Sky  Eye.    Vol.  43 ;  P-298. 

UNITBD  ARTISTS. 
Broken  Blossoms  (Orlfflth). 
His  Majesty  the  American  (Fairbanks).  Vol. 

42;  P-245. 

When  the  Clouds  Roll  By  (Douglas  Fairbanks). 
Vol.  43;  P-298. 

Pollyanna   (Mary  Pickford).     Vol.  43;  P-636. 

GATBTT  OOHEDIBS. 

Fireman!    Save  My  Gal!  (George  Ovey). 
Ladies  Must  Dance  (George  Ovey). 
Bounced  (George  Ovey). 

A  Saphead's  Sacrifice  (Vera  Reynolds  and  Billy 
Bletcher). 

Ruined  by  Love  (George  Ovey). 

Twin  Bedlam  (Vera  Reynolds  and  Billy  Bletch- 
er). 

(One  Reel) 

Are  Floorwalkers  Fickle  T 
Cursed  by  His  Cleverness. 
His  Fatal  Bite. 

CHRISTIE  FILM  COUPANT. 
(One  Re«I) 

All  Jazzed  Up. 
Twe  A.  M. 

Rldaapping  Caroline. 
Bobby's  Baby. 
Settled  Out  of  Court. 

(Two  Re«Ia) 
Nov.  A  Roman  Scandal  (Colleen  Moore). 
Go  West,  Young  Woman  (Fay  Tlncher), 

Vol.  43;  P-470. 
Jan.  Save  Me,  Sadie  (Bddle  Barry). 

CHESTER  OUTING  PICTURES. 

(.One  Reel  Each.) 
The  Fifteen  Million.    Vol.  42;  P-854. 
Considering  Posey.    Vol.  42 ;  P-854. 
Temple  Bells  and  Wayside  S—lnes. 
No  Coma  in  Acoma. 
The  People  In  White. 
Editorial  Horseplay. 
The  Simple  Lite. 
Mr.  Outing  Gets  a  Soup  Dream. 

EQUITY  PICTURES. 
Silk  Husbands  and  Calico  Wives  (House^ Peters). 
Eyes  of  Youth  (Clara  Kimball  Young).   Vol.  42; 
P-362. 

The  Forbidden  Woman  (Clara  Kimball  Toung). 
CAPITAL  FILM  COMPANY. 
(Tiffo  Re»l>»  BadK) 
Faithful  Unto  Death. 
Escaped  ConTlct. 
The  Square  Gambler. 

ADOLPH  PHILIPP  FILM  CORPORA TIOiH. 

(Mutical  FUm  Ccmedxe* — Tico  Part*  BaeK) 
The  Midnight  Qlrl. 
Oh!  Louise! 


STATE  RIGHT  RELEASES 


ARROW  FILM  CORPORATtOlf. 
Vlgrllantes  (Sevea  Raola). 

"Lightning  Bryce   (Serial   Featuring  Ann  Ut- 

tle  and  Jack  Hoxle).    Vol.  42;  P-3CJ. 
Blazed  Trail  Productlona  (Serte«  of  TwolTO 

Two-Part        North  Woods 

Dranaaa). 
The  Wolves  of  Wall  Street. 
The  Last  of  the  Open  Range. 
Vigilantes  (Seven  Reels). 

Blazed  Trail  Productions  (Series  of  TwelTO  Two- 
Part  North  Woods  Dramas). 

WARNER  BROTHERS. 

The  Lost  City    (Juanita  Hansen).     Vol.  43; 
P-775. 


ROMAYNE  SUPER-FILM  CO 
Culver  City,  Cal. 

Jan.    1.  The  Villain  Still  Pursued  Her. 
Jan.  15.  Shot  in  the  Kitchen. 
Feb.    1.  Underground  Romeo. 

HALL  ROOM  BOYS  COMEDIES. 

Dec.  2 — The  Chicken  Hunters. 
Dec.  16 — Taming  the  West. 
Dec.  30 — The  Millionaire  Paupers. 
Jan.  13 — Wrong  Again. 
Jan.  27 — Neck  and  Neck. 

BULL'S  EYE  FILM  CORPORATfOir. 
(T\DO-Rtel  Comtdiea  Every  Tveo  Werht  Ttat- 
wring  Oale  Htnr^.) 

Ham  An  

This  Way  Out. 

Iiegrsnda  of  the  Wilderness. 

(Two  Reels  Eadk.) 
Billy  West  Comedie*. 
Haunted  Hearts. 
A  Scented  Romance. 
Hot  Dogs. 

Blue  Blood  and  Bevo. 

Bone  Dry. 

$1,000  Short 

A  Rural  Romance. 

FROHMAN  AMU8BMBNT  COHPAITr. 
Texas  Gulnan  Westerns. 
Mack  Swain  Comedies. 

The  Invisible   Ray    (Ruth   Clifford  and  Jack 
Sherrlll— Serial). 

GROSSMAN  PICrrURES  INCORPORATED. 

Face  to  Face  (Marguerite  Marsh). 

PIOirBBR  FILM  OORPORATIOIT. 

The  Long  Arm  of  Mannlster  (Hearr  Waltkal). 

Vol.  42;  P-245. 
Atooement  (Oraoe  Darlson). 

Hidden  Code. 

Sins  of  the  Children. 

Facts  and  Follies  8«riet. 
(One  Reel  Each.) 
Baseball  and  Bloomers. 
Back  to  Nature. 
Camping  By  Proxy 
In  the  Sweet  Dry  and  Dry 
My  Kingdom  for  a  Meal 

S.  Ij.  K.  BERIAI<  CORPORAimX. 
The  Fatal  Fortune  Serial. 

D.  W.  GRIFFITH. 
The  Mother  and  the  Law. 
Hearts  of  the  World. 
The  Fall  of  Babylon. 

TYRAD  PICTURES,  Inc. 
729  Seventh  Avenne. 
And  the  Children  Pay  (Seven  Reels). 
Your  Wife  and  Mine. 
Human  Passions. 
The  Red  Viper  (Six  Feels). 
It  Happened  in  Paris. 
Man  and  Woman. 

Johnny  Dooley  Comedies  (Two  Each  Month). 
Brind's  Educationals  (One  Every  Week). 

VICTOR  KRKMBR. 
Reissue  of  Chaplin  Burlesque  on  CJarmsai 

(Pour  Reels). 
Feb.     1 — Reissue      of      The  (ThsmplM 

(Chaplin — Two  Reels). 
April    1 — Reissue  of  Work  (Chaplin — Tw 

Reels). 

May      1 — Reissue  of  By  ths  0oa  (Clt«p> 

lln — One  Reel). 
March  1 — Reissue    of    Jitney  BlopsiBMrt 
(Chaplin — Two  Reels). 

w.  H.  PRODuenoifS. 

The  Superman  (Six  Parts).  VoL  41;  P-II4. 
Relssae  of  Seven  Olive  Thomas  Trlaasls  M»> 

ductlona 
Speslsl  Ohaplln  Retasma. 

C.  P.  PRICE  &  CO.,  INC. 
The  Log  of  U-36,  Vol.  43;  P-470. 

JACOB  WILK,  1476  BROADWAY. 
10  Alice  Brady  Reissues. 
10  Robert  Warwick  Ressues. 

ALGOOD  FILM  CORPORATION 
The  Whirlwind    (Charles  Hutchinson — Serial). 
Vol.  43;  P-634. 


9AS  THE    MOVING    PICTURE   WORLD  February  7,  1920 

Better  Equipment 

CONDUCTED  BY  E.T.  KEYSER 


Well  Ventilated  Picture  Theatres 

Have  the  Advantage  and  Retain  It 


IT  is  fairly  easy  to  "fill  the  house" 
comfortably  today,  but  the  far- 
sighted  exhibitor  is  aiming  at  more 
than  this.  He  is  constantly  striving  to 
educate  his  audience  to  come  to  his 
show  instead  of  going  to  some  other; 
and  he  is  consistently  striving  also  to 
improve  the  class  of  his  patronage  and 
gradually  to  draw  his  trade  more  and 
more  from  the  class  which  can  appreci- 
ate a  good  show  and  will  come  steadily 
and  sit  quietly  and  will  buy  the  best 
seats  in  the  house.  They  constitute  his 
most  dependable  busness  and  he  wants 
to  get  it. 

Saw  the  Point. 

It  was  not  long  since  this  class  had  a 
decided  prejudice  against  motion  pic- 
ture shows.  Many  of  the  theatres  were 
dark,  draughty  and  often  ill-smelhng. 
That  the  motion  picture  manager  "saw 
the  point"  was  the  chief  reason  for  the 
rapid  development  of  the  picture  house, 
and  its  still  larger  development  waits 
on  the  fuller  realization  of  just  these 
same  points— the  importance  of  good 
fresh  air  and  plenty  of  i;  the  absence 
of  draughts;  the  avoidance  of  too  much 
heat  or  cold;  special  attention  to  bal- 
cony ventilation  where  the  proportion 
of  impure  air  is  much  higher  than  on 
the  main  floor. 

Proper  ventilation  is  one  of  the  great- 
est factors  in  the  success  of  a  picture 
theatre  and  affords  a  popular  and  effec- 
tive appeal  to  the  public  taste. 

Suppose  you  inserted  an  effective  ven- 
tilating system  and  then  inserted  in  your 
ads  this  slogan  : 

"This  is  the  Ventilated  Theatre  con- 
tinuously supplied  with  fresh,  pure 
tempered  air." 

It  is  safe  to  say  that  your  picture 
show  would  become  the  best-liked  house 
in  town.  You  might  not  run  the  best 
pictures — perhaps  you  can'  tget  as  good 
features  as  you  would  like — but  as  for 
comfort,  for  healthfulness,  for  a  con- 
tented and  rested  audience,  you  would 
have  a  tremendous  advantage  over  the 
unventilated  or  poorly  ventilated  show. 

Worthy  of  Coniideration. 

Not  all  exhibitors  realize  that  one 
adult  coming  into  their  theatre  at  half 
past  seven  and  leaving  after  a  two-hour 
show  has  consumed  all  the  air  which 
would  be  contained  in  a  room  ten  feet 
high  and  eighteen  feet  square. 

This  is  worthy  of  serious  considera- 
tion. 

In  other  words,  the  seat  which  is  sold 
a  man  or  woman  is  comparatively  a 
small  part  of  the  "contract."  There  is 
a  space  eighteen  feet  in  both  directions 
from  that  seat  and  ten  feet  high  which 
must  be  filled  with  good  air  if  that  per- 


son is  to  enjoy  the  show  and  wants  to 
come  again. 

Air  that  is  breathed  in  contains  4 
parts  carbon  dioxide  to  every  10,000  of 
volume. 

Air  that  is  breathed  out  contains  400 
parts  carbon  dioxide  to  10,000  or  an  in- 
crease of  one  hundred  times.  Imagine 
the^  tremendous  production  of  "breath 
gas"  in  an  ordinary  audience,  when  each 
individual  is  increasing  the  carbon  diox- 


FOR  the  benefit  of  those  exhibitors 
who  are  figuring  on  cooling  their 
houses  in  preparation  for  the  com- 
ing sun.mer's  hot  weathr-r,  we  illus- 
trate in  the  accompanj'ing  diagram  a 
layout  of  the  Monsoon  Cooling  System 
for  the  Jones  Theatre,  Canon  City,  Col- 
orado. 

Before  we  go  into  details  covering 
the  specifications  of  the  apparatus  used, 
it  might  be  well  to  explain  the  prin- 
ciple of  cooling  used. 

Everyone  knows  the  positive  cooling 
effect  o'  a  ride  in  an  open  trolley  car 
or  automobile  with  its  attendant  breezes. 

And  yet  at  no  time  is  there  the  slight- 
est drop  in  the  temperature  of  the  air. 
It  is  the  breeze  that  does  the  work  by 
ev^iporating  the  moisture  in  its  passage 
over  the  body. 

Evaporation   Lowers   the  Temperature. 

In  hot  dry  climates — such  as  in  Ariz- 
ona— water  is  kept  at  a  very  low  tem- 
perature in  porous,  earthen  jugs.  The 
porosity  of  the  jug  permits  the  water 


ide  content  of  the  air  one  hundred 
times  every  breath  he  takes;  and  he 
takes  sixteen  respirations  a  minute. 

Ventilation  is  fresh  air  insurance  and 
an  added  attraction  that  lines  them  up 
at  the  box  office. 

We  are  indebted  for  the  above  to  the 
B.  F.  Sturtevant  Company  of  Boston,  to 
whose  knowledge  of  ventilation  re- 
quirements and  ability  to  put  such 
knowledge  into  operation,  many  of  our 
foremost  picture  theatres  constitute 
practical  testimonials.  The  Sturtevant 
branches  in  all  the  principal  cities  are 
at  our  readers'  convenience  (without 
obligation)  for  consultation  on  ventila- 
ting needs. — Ed. 


to  seep  through  to  the  outside  very 
slowly,  keeping  the  outside  always  cov- 
ered slightly  v'ith  moisture.  The  air 
evsporates  this  rapidly  and  in  doing 
so  cools  to  a  very  low  temperature  the 
contents  of  the  jug.  And  the  more  air 
circulation  there  is,  the  more  rapid  the 
evaporation  and  the  lower  the  tempera- 
ture 

This,  then,  is  Nature's  way  of  cooling 
— and  it  is  the  method  used  by  the  Mon- 
soon Cooling  System,  Inc. 

100,000  Cubic   Feet  Capacity. 

The  Jones  Theatre  is  a  house  of  nearly 
one  thousand  seats — 100  feet  long,  44 
feet  wide  and  with  an  average  height 
of  24  feet.  This  figures  a  little  over 
100,000  cubic  feet  of  air  capacity — and 
it  is  on  the  basis  of  the  cubical  con- 
tents that  the  Monsoon  Engineers  es- 
timate the  apparatus  necessary  to  main- 
tain the  movement  of  air  essential  to 
cooling 

In  this  case,  a  Number  7  Monsoon 


The  Jones  Theatre  Blows  Itself  to 

A  New  Monsoon  Ventilating  System 


February  7,  1920 


THE    MOVING    PICTURE  WORLD 


Keep  your  head  cool  | 

You  wouldn't  try  to  keep  cool  in  | 
back  of  a  desk  fan— neither  | 
would  you  try  by  turning  the  j 
fan  on  your  feet.  | 

Apply  this  good  sense  in  the  | 
selection  of  the  Cooling  System  | 
for  your  theatre  and  you  will  | 
install  TYPHOONS-yourpatrons  | 

demand  comfort.  TYPHOONS  | 
blow  the  air  in  from  the  roof.  | 

Write  for  Catalogue  "M"  g 

Typhoon  Company  | 

281  Lexington  Ave.,  New  York,  N.  Y.  = 


=  1044  Camp  Street 
S    New  Orleans,  La. 


64  West  Randolph  Street  = 
Chicago,  m.  = 


llilllllllllllllllllllllililllllllllllilllllllllllllliilllllllllillllllllllllllllllllllllilillilii 


950 


THE   MOVING   PICTURE  WORLD 


February  7,  1920 


Make 
Your  Theatre 
Pay— 

All  Summer. 


arn'SSto'lOOaW^ 

BECOME  A  PROFESSIONAL 

PHOTOGRAPHER 

I!ig   opportunities  NOW. 
Qualify  for  this  fascinating 
profession.    Three  months' 
course  covers  all  branches: 
PICTURE— COMMERCIAL 
PORTRAITURE 
Cameras  and  Materials  furnished  fr»e. 
Practical  Instruction:  modem  eaulpment.    Day  or  erenlng 
olassee:  easy  terms.    The  School  of  Recognized  Superiority. 
Call  or  writ©  for  complete  catalog  No.  25. 

N.  Y.  INSTITUTE  OF  PHOTOGRAPHY 
141  W.  36th  St..  N.  Y.        505  State  St.,  Brooklyn.  N.  Y. 


PHKncnON  IN  PROJBCnON 

Gold  King  Saeen 

10  Daja'  Trial 

N*.  1  «ra4«.  rU.1  S:  t  6rm4«,  Ma. 
Str«i«li*rs  Indndtd 
Trj  b«for«  you  buy.    Sold  hf 
aK   th*   1— (Mill   lapply  dnitn 
thrw^hoat  tba  ceuitrr. 

Factory.  ALTUS,  OKLAHOMA 


GUARANTEED 

Mailing  Lists 

MOVING  PICTURE  THEATRES 

BT*ry  Bute — total  2S,30a:  by  States.  $4.»0 

Par  M. 

l.tIT  tlm  ezchancei  |T.M 

IIS  manofactnrera  and  atadloa  4.M 

MS  machine  and  supply  dealara...,  4.M 


Further  Partloalw; 


JLF.WILLIAMS,166W.AdamsSt.,Chieago 


For  6  or  10 
and  25  or  40 
Lampi 


For  Color  Effects 

  V 

Use   ^eec  Hoods 

0*Un  At* 

Beautiful,  Brilliant 
and  Permanent 

Hoods  Slip  Over  the  Bulb 
WAT   AITEAD  OF  DTP 
AND     LESS  COSTLY 

Reynolds  Electric  Co. 

42S  S.  Talman  Ays.,  Chicago.  III. 


Duplex  Set  was  decided  upon,  set  in 
the  location  shown  in  the  diagram. 

The  set  consists  of  two  eighty-four 
inch  fans  of  reversible  type  which  may 
be  set  to  blow  air  in  or  exhaust  same 
as  desired.  Both  fans  rotate  on  the 
same  shaft  and  are  operated  by  a  single 
motor. 


1  ypical  Monsaon  Koot  Installation. 


With  this  equipment,  harnessed  to  a 
7j/2  hp.  ac.  motor,  and  running  silently 
at  a  speed  of  200  r.  p.  m.  on  a  current 
consumption  of  SYi  k.  w.  tremendous 
volumes  of  pure  wholesome  air  are  blown 
directly  into  the  house.  The  capacity  is 
sufficient  to  effect  a  comphte  air  change 
at  least  once  every  minute— a  total  of 
6,000,000  cubic  feet  of  air  every  hour. 

Attractive  in  Hot  Weather. 

With  this  enormous  volume  of  air 
sweeping  steadily  through  the  house,  a 
delightful  breeze,  wholesome  and  re- 
freshing, is  maintained  all  over  the  audi- 
toiium.  It  is  felt  by  every  person  in  the 
audience  and  makes  the  Jones  Theatre 
a  very  attractive  place  in  hot  weather. 

The  Monsoon  equipment  has  been  es- 
pecially designed  for  this  class  of  work. 
It  runs  at  low  speed,  smoothly  and 
silently,  without  vibration,  and  yet  de- 
livers the  enormous  volumes  of  air  re- 
quired without  objectionable  drafts. 

Both  the  Monsoon  apparatus  :tnd  the 
cooling  system,  as  laid  out  for  the  Jones 
Theatre  were  designed  by  the  Engineer- 
inj-  Department  of  the  Monsoon  Cooling 
System,  Inc.,  70  West  Forty-fifth  street. 
New  York  City 


The  Typhoon  Fan  Company 
Makes  a  Good  Suggestion 

IN  conection  with  our  call  for  sug- 
gestions for  the  plan  of  a  new  the- 
atre, which  one  of  our  subscribers 
was  interested  in  building,  a  few  of 
which  were  published  in  the  Equipment 
Section  of  the  Moving  Picture  World  of 
January  17,  the  Typhoon  Fan  Company 
of  New  York  has  supplied  a  plan  for 
cooling,  ventilating  and  heating  this 
particular  house. 

For  cooling  and  ventilating  purposes 
two  "Typhoon  Twins"  of  proper  size  are 
suggested.  These  are  mounted  on  the 
roof,  one  on  each  side  of  the  main  aisle 
and  in  the  middle  of  the  theatre.  They 
take  pure,  fresh  air  from  high  above  the 
dust  and  dirt  of  the  street  and  blow  it 
down  through  grilles  in  the  ceiling  and 
through  the  auditorium  below  with  a 
steady  breeze.    It  delivers  this  pure  air 


4  K.  W.  Electric  Generating  SeL 

60  or  110  Tolta  for  itatlonary  or  portabi* 
uinvlng  picture  work  and  theatre  Ilgkt- 
liig.  Smuutti,  steady  current,  no  lllck«r. 
Portable  type  with  cooling  radiator  aU 
*eU-euntalned. 

8«Bd  for  BoUetln  N*.  St 

Universal  Motor  Co. 

08HKOSH,  wise. 


WrM*  /or  ow  up-to-tfoM  prMm  M. 

Amusement  Supply  Co. 

Larsaat  BsdaalT*  Daalan  te  tk« 

MOTION  PICTURE  TRAD! 
lOO-SM  Mallan  Bid*. 
6  Sooth  Wabaak  At*. 

CHICAGO,  nxwois 


WI  SILL  ON  THI  IIIVTALLIIIHT  PLAN 


"THE  BIOSCOPE" 

Th*   Representatlrc   We*kly   Jnwf  I 
*f  th*  British  Film  Indoatiy 
•«  i*aaM  iBtsnst  te  all  udM  bay  ar  mM  Htai 

OFFICCS: 

IS,  8HAFTESBUBT  AVSaTI 
LONDON,  W.  L 
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PoraUa  •nbasrtvttoni:  Oa«  pound  tan  ilrtlBaii  (OM) 


LA  CINEMATOGRAFIA 
ITALIANA  ED  ESTERA 

em«tal  Onan  of  tlw  Italian  ClnetnatoKrapb  UBIaa 

Published  on  the 
15th  and  30th  of  Each  Month 

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Via  Cumiana,  31,  Turin,  Italy 


Automatically  inroUea  only  raeh  Toltaf* 
arc  requires.  No  waste  of  current  In  baBut. 

HEHTNER  ELECTRIC  CO. 
Weal  lUth  Btr—t.  CI eT aland.  0*ta__ 


Kinarko  Carbons 

TOUB   DRALER,  OR 

CARBON  IMPORTS  CO. 

11»-111-114  Wast  4tad  BL.  N«r  Tark 


February  7,  1920 


THE    MOVING    PICTURE  WORLD 


951 


Iternating  Current 
requires 
Columbia 

White  A.  C.  Special 
Carbons— and 
nothing  more. 
Silent,  steady, 
brilliant  light 
without  any  extra 
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Write  for  folder 
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Ininrporated 

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952  THE   MOVING   PICTURE  WORLD 


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to  the  audience  with  an  air  motion  of 
sufficient  velocity  to  break  up  the  aerial 
envelope  surrounding  the  body. 

What  Typhoon  Writes. 
For  the  purpose  of  heating  this  thea- 
tre a  six-inch  steam  pipe  can  be  run  from 
the  boiler  room  to  the  Vento  Heater  lo- 
cated just  over  the  proscenium  arch.  A 
"Typhoon  Twin"  would  draw  the  required 


Typhoon's  Sectional  View. 


amount  of  fresh  air  through  this  heater 
and  blow  it  down  through  grilles  to  the 
audience  below.  This  same  apparatus 
would  be  used  for  additional  cooling  in 
the  summer  time. 

Providing  this  theatre  had  a  balcony, 
it  would  be  necessary  to  have  vents  in  the 
rear  of  the  balcony  and  rearrange  the 
"Typhoons"  somewhat  in  order  to  force  a 
sweep  of  air  over  the  balcony  as  well  as 
throughout  the  orchestra. 

Each  theatre  installation  requires  spe- 
cial analysis  to  determine  just  what 
amount  of  air  per  cubic  foot  is  necessary 
to  properly  cool  and  ventilate. 

The  "Typhoon  Cooling  and  Ventilating 
System"  can  be  operated  very  success- 
fully by  attaching  the  equipment  to  the 
side  or  rear  outside  walls  of  the  theatre, 
in  the  event  the  roof  is  not  especially 
suited  for  placing  it  there. 

As  an  example  of  the  efficiency  of  the 
"Typhoon  System  of  heating,  cooling  and 
ventilating,"  attention  is  called  to  Harry 


Typhoon's  Roof  Suggestion. 


M.  Crandall's  circuit  of  theatres  in  Wash- 
ington, D.  C.  These  are  all  beautiful 
houses  and  Mr.  Crandall  decided  upon 
'  xyphoons"  only  after  a  very  careful  and 
complete  investigation. 


Wants  Chairs,  Projector  and  Screen. 

Monroe,  La. 

Moving  Picture  World. 

We  are  in  need  of  about  500  good  opera 
chairs,  two  simplex  machines,  and  a  good 
screen,  all  second  hand,  and  in  first  class 
condition. 

Do  you  know  where  any  of  the  above 
could  be  procured,  at  a  reasonable  price, 
which  we  could  afford  to  have  shipped? 

If   you    have   the   address    of   any  one 
having  any  of  this  equipment  on  hand,  we 
will  appreciate  your  putting  us  In  touch 
F.  C.  HOLDBN, 

Dreamland  Theatre. 


Standard  Motion  Picture  Co. 

Ott  aoqvatnttd  v>it\  our  pHoM 
and  /ooiHtto*  for  ttandUng  i^our 

DEVELOPING— PRINTING 
TITLES— TINTING 

AK  W*rk  Gaarantaad — Barries  the  Beat 
Addraaa: 

IM7  Malten  BK*..  Cklaaae— PIraaei  Caetnl  tS47 


February  7,  1920 

Picture  Theatre  Architects 

Let  them  plan  your  house. 

District  of  Columbia 

REGINALD  W.  GEARE 
327  Woodward  Bnilding,  Washington,  D.  C. 

ZINK,  SPARKLIN,  GANDOLFO,  Inc. 
943  Mnngey  Bnilding,  Washington,  D.  C. 

Michigan 

CHRISTIAN  W.  BRANDT 
1114  Kresge  Building,  Detroit,  Mich. 

Missouri 


Carl  Boiler  &  Brother 

Theatre  Architects 

BIDGE  BUILDING,  KANSAS  CTTT.  MO. 
CoDialtinta    to   other  arahltet^ 
AdTljon  to  owoera  rocardlns  plana  and 
■pedflcaUoDi   of    oontemplated  theatna. 


New  York 

EDWARD  BERNARD  KINSILA 
214  West  42nd  Street,  New  York 

Pennsylvatlia 

RITCHER-LEE  COMPANY 
32  South  17th  Street,  Philadelphia,  Pa. 


What  a  Heating  Concern  Sajrs 

New  York,  Jan.  8,  1920. 
Moving  Picture  World: 

The  writer  was  very  much  interested  In 
the  article  "Do  You  Own  a  Heating  Plant?" 
in  January  10th  issue.  The  writer  of  this 
article  has  correctly  classified  the  usual 
type  of  heating  plants  that  are  put  in 
moving  picture  theatres.  The  builder  of 
a  moving  picture  theatre  seems  to  pos- 
sess but  one  idea  and  that  is  to  get  a  plant 
at  the  lowest  possible  figure  regardless  of 
the  kind  of  a  plant  that  he  purchases.  The 
cost  of  the  plant  is  his  only  concern.  If 
the  moving  picture  people  wish  to  have 
heating  apparatuses  that  are  satisfactory 
and  that  heat  the  buildings  as  intended 
and  save  the  owner  money  in  fuel  and  In 
labor,  he  should  have  the  plant  properly 
designed  by  a  good  heating  engineer,  and 
then  see  that  the  steamfitter  installs  It 
according  to  layout.  The  failure  of  one 
or  all  of  this  type  of  apparatus  that  has 
been  installed  is  not  an  argument  against 
the  efficiency  of  steam  as  a  heating  me- 
dium nor  of  low  pressure  as  steam  and 
economy  producers,  but  in  each  case  It  ap- 
plies to  that  particular  installation.  Ar- 
gument is  not  necessary  to  substantiate 
the  value  of  steam  for  heating  this  type  of 
construction.  It  remains  for  the  builder 
and  owner  to  see  that  his  plant  Is  properly 
laid  out  and  installed. 

The  use  of  a  magazine  feed  down  draft 
boiler  connected  to  a  proper  chimney 
would  save  from  thirty  to  fifty  per  cent, 
in  fuel  cost  and  could  be  attended  by  em- 
ployees who  have  other  work  to  do  on 
account  of  the  little  attention  required  in 
maintaining  temperatures.  The  magazine 
feed  down  draft  boiler  carries  steam  for 
twelve  hours  without  attention  and  burns 
the  cheaper  grades  of  fuel. 

z  Very   truly  yours, 

MOLBY  BOILER  CO.,  INC. 
(Signed)    J.  E.  Molby. 


ROMAYNE  COMEDIES 

Amonc  the  Beat  Two-Rtelera  on  the  Harkat 

WBiTi  OS  warn 
ROMAYNE  SUPERFILM  CO., 

LOS  ANGELES 


February  7,  1920 


THE   MOVING   PICTURE  WORLD 


'Ji>6 


National 
Cash  Register  Co. 

aqnipa  ■alesmcn  with 

THE  NEW  PREMIER 

PATHESCOPE 


FUck«rI«ra  •VtJtHy  Standard" 
Motion   Pictnro  Projoetor 


After  years  of  practical  experience  with  commercial 
motion  pictures  and  recent  exhaustive  tests  and  com- 
parisons of  all  projectors  in  their  own  fully  equipped 
Projection  Department  the  National  Cash  Register  Co. 
has  selected  the  NEW  PREMIER 
PATHESCOPE,  and  placed  an  initial 
order  for  a  large  number  of  machines 
and  sets  of  Pathdscope  safety  prints 
of  their  own  film. 

Other  mannfactnrors  nalnr  Indaitrlal 
Film*  can  aafely  accept  tho  ical  of 
approral  Mt  br  National  Caah  Bc«1at«r  Co. 


Sdiooli  can  follow  Uw  example  of  Ui« 
New  Yeiit  Board  of  Education  la  eeleotlnc 
Uie  NKW  PBEMnra  PATHE8C0PB  after 
c&refnl  technical  Inrestlfratlon  of  all  other 
Projector!  and  Bdooatlonal  Film  Berrloe. 


Bend  for  SS-page  omvinoing  catalog. 

The  Pathescope 
Company  of  America,  Inc. 

Dept.  H.  W.,  Aeolian  Hall,  New  York 
Ageiwlei  aid  Servtea  Statloat  la  Prtiel»iJ  CtHti 


PERFECT  PROJECTION 

can  be  effected  by  employing  in 
your  machine  tlie 

Speer  "Directo-HoM-Ark**  Combi- 
nation for  Direct  Current 

and 

Speer  "Altemo''  Noiseless  Carbons 
for  Alternating  Current 

Make  your  own  investigation 
of  the  merits  of  SPEER  CAR- 
BONS by  purchasing  a  trial 
package  from  your  dealer  and 
trying  them  in  your  machine. 

*The  Carbons  With  a  Guarantee" 

Speer  Carbon  Company 

St.  Marys,  Pa. 


MM 

Lutomaticket  Register 
Users 


We  don't  ask  you  to  accept  our  word 
for  it  that  the  Perfected  AUTOMA- 
TICKET  REGISTER  gives  you  a 
record  of  each  day's  business  and 
eliminates  leaks  and  losses. 

Ask  AUTOMATICKET  USERS. 
There  are  thousands  of  them. 


AND  cashCj^^register  ca 


1731  Broadway 


New  York  City 


Every  Theatre 
Is  Dependent 
On  Its  Lobby 

Unconsciously,  playgoers 
form  an  opinion  of  a  the- 
atre by  the  first  impres- 
sion the  lobby  gives  them. 
Is  your  lobby  neat  and 
inviting?  Does  it  radiate 
a  refined,  polished  atmos- 
phere ? 

BILT-RITE  Display  Frames  are  a  potent  factor  in  estab- 
lishing the  rating  of  a  theatre  with  its  patrons.  Made  in 
many  standard  styles  or  built  to  order  from  blue  prints  or 
rough  sketches,  they  offer  a  large  selection  to  the  careful 
Exhibitor.  BILT-RITE  Display  Frames  carry  the  endorse- 
ment of  the  country's  foremost  showmen. 
Ask  your  local  dealer  for  the  BILT-RITE  line  or  write  us 
direct  for  complete  information. 

Ask  for  Booklet  C-5 

Consolidated  Portrait  &  Frame  Co. 

1029  Vy^est  Adams  Street  Chicago,  111. 

New  York  Representative:   ACME  AGENCY 
2S23  Grand  Central  Terminal  Buildinr 


954  THE  MOVING  PICTURE  WORLD 

BHWWiiiitnmiiimiiiiiiiiMimmiiiinim^^ 


February  7,  1920 
mmmmmmmmwmmmmmmmmm 


ADVERTISING  INDEX 
The 

Buyers '  Guide 


MANUFACTURERS  OF  MOVING  PICTURES 

Page 

Allfiood  Pictures  Corp  812-13 

American  Film  Co   854 

Arrow  Film  Corp  852-53 

Arthur  S.  Kane  Pictures  Corp   820 

Famous  Players-LasUy  Corp  Insert,  799-806 

Film  Booking  Offices    822 

First  National  Exhibitors'  Circuit,  Inc  841-45 

Fox  Film  Corp  831-40 

Gayety  Pictures  Co   814 

Goldwyn  Pictures  Corp  Insert 

Hallmark  Pictures  Corp   821 

Metro  Pictures  Corp  Insert 

Pathe  Exchange,  Inc  Insert 

Pioneer  Film  Co   830 

Realart  Pictures  Corp  818-19 

Republic  Distrib.  Corp  828-29 

Robertson-Cole  Co  848-49 

Romayne  Superfilm  Co   952 

Schomer-Ross  Prod  850-51 

Selznick  Pictures  Corp  823-26 

Supreme  Pictures,  Inc  Insert 

Tower  Film  Corp  846-47 

United  Artists'  Corp  810-11 

Universal  Film  Mfg.  Co   807 

Vitagraph  Co  808-09 

W.  W.  Hodkinson  Corp.  .  815-17 

CARBONS  AND  CARBON  ACCESSORIES 

Carbon  Imports  Co   950 

National  Carbon  Co   951 

Speer  Carbon  Co   953 

ELECTRICAL  AND  MECHANICAL  EQUIPMENT 

Amusement  Supply  Co   950 

Automatic  T.  S.  &  C.  R.  Co   953 

Erker  Bros.  Optical  Co   952 

Gillette  Multiple  Reel  Mch.  Co   958 

Hertner  Electric  Co   95O 

Monsoon  Cooling  System    950 

National  Elec.  Ticket  Register  Co   952 


Page 

Porter,  B.  F   957 

Reynolds  Electric  Co   950 

Typhoon  Fan  Co   949 

Universal   Motor  Co  950 

MANUFACTURERS  OF  INDUSTRIAL  PICTURES 

Erbograph  Co   955 

Palisade  Film  Lab   957 

Hothacker  Film  Mfg.  Co   957 

Standard  M.  P.  Co   952 

MANUFACTURERS  OF  RAW  STOCK 

Eagle  Rock  Mfg.  Co   955 

Eastman  Kodak  Co   95& 

MOVING  PICTURE  CAMERAS 

Bass  Camera  Co   955 

MUSIC  AND  MUSICAL  INSTRUMENTS 

.American  Photoplayer  Co   827 

LOBBY  DISPLAYS 

Consolidated  Portrait  &  Frame  Co   953 

PROJECTION  MACHINE  MANUFACTURERS 

.American  Projecting  Co   955 

Pathescope  Co   953 

Powers,  Nicholas,  Co,  Inc   960" 

Precision  Mch.  Co   959 

PROJECTION  SCREEN  MANUFACTURERS 

Gold  King  Screen  Co   950 

THEATRICAL  ARCHITECTS 

Carl  Boiler  &  Bro   952 

MISCELLANEOUS 

Bioscope,  The    950' 

Cinema,  The    952 

Classified  Page    95& 

La  Cinematografia  Italiana   950 

La  Vita  Cinematografica   957 

Moore,  W.  N   957 

M.  P.  Directory  Co   957 

National  Ticket  Co   952 

N.  Y.  Institute  of  Photography   950 

Ritchey  Litho.  Corp   798 

AVerner  Film  Protector  Mfg.  Co   958 

AVilliams,  A.  F   950 


February  7,  1920 


THE  MOVING  PICTURE  WORLD 


955 


The  AMERICAN  PROJECTOSCOPE 

The  Perfect  Portable  Projector 

Enables  you  to  show  motion  pictures  anywhere.  Takes 
current  from  any  electric-light  socket.    Uses  standard  film. 

Runs  either  forward  or  backward.  Film 
can  tie  stopped  and  held  stationary  on 
screen.  Ideal  for  directors,  film  editors, 
exhibitors,  schools,  churches,  commercial 
uses.  Easily  portable — carries  like  a  suit- 
case. Anyone  can  operate  it — no  experi- 
ence necessary.  Write  today*for  descrip- 
tive liter  ature.  You  incur  no  obligation. 
Ask  us  about  it  NOW ! 

The  American  Projecting  Co. 

6225  Broadway       Dept.  S5       Chicago,  III. 

//  you  so  desire,  the  Projecting  Company 
can  arrange  for  the  printing  and  developing 
of  film  subjects  for  you. 


UNIVERSAL  MOTION  PICTURE 
CAMERAS 
AND  BASS  SERVICE 

A  Good  BUY  From  Any  Viewpoint 

Lateit  20A-ft.  Universal  Regular  Modal  Teaaar 
lema.   Listed  for  $430.   B<im  Prioc.. ^367.00 
Latest  200-ft.  Univenal  Internal  Shutter  dlssolra. 

Uat.  »51«.   Bass  Prie.  $467.00 

Universal   Pan.  and  TUt  Tripod.     Llat,  tlM. 

p^'"  $108.00 

Gtttaloff  fr««.   Old  «aneraa  tak«a  In  ezchAnir*.  C  O.  D.  tel«vniph 
orders  shipped  «aine  day  received. 

BASS  CAMERA  COMPANY 

107  NORTH  DEABBORN  STREET,  CHICAGO 


The  advantages  of 


EASTMAN 


footage  numbered  negative  film 
will  immediately  assert  them- 
selves in  the  final  cutting  and 
assembling  of  successive  scenes. 

Identifiable  by  the  words  "Eastman"  and 
"Kodak"  in  the  film  margin 

EASTMAN  KODAK  COMPANY 

ROCHESTER,  N.  Y. 


EAGLE  ROCK 

— =FILM— 

The  Quality  Raw  Stock 

Right  photographically. 
Will  not  go  to  pieces  in 
the  projector. 


Made  by 


The  Eagle  Rock 
Manufactaring  Company 

Verona,  New  Jeney 


MOTION  PICTURE  FILMS 

COMMERCIAL  DEVELOPING 
jnd  PRINTING 

Telephone  Audubon  3716 
ERBOGRAPH  CO. 

203-i;ll  WEST  I46TH  STREET.  NEW  YORK 
LUDWIG  G.  B.  ERB,  PrMldent 


956 


THE  MOVING  PICTURE  WORLD 


Febrixary  7,  1920 


CLASSIFIED  ADVERTISEMENTS 

3-*  PER  WORD  FOR  SITUATIONS  WANTED  |"  PER  WORD  FOR  ALL  COMMER. 
^  AND  HELP  WANTED.  MINIMUM,  $0.50         9^  CIAL  ADS.    MINIMUM,  $1.00 


HELP  WANTED. 

WE  WANT  a  man  who  can  write  motion  pic- 
ture scenarios  that  will  measure  up  to  the  de- 
mands of  executives  of  large  industrial  con- 
cerns. We  ser>e  national  advertisers,  manu- 
facturers and  others  who  require  written 
scenarios  so  that  they  may  visualize  in  advance 
what  we  propose  to  do  in  filling  their  motion 
picture  needs.  Our  connections  with  many  of 
the  big  Industrial  people  of  the  country  enable 
us  to  offer  to  the  right  man  a  rare  opportunity 
In  a  rich  field.  Address  Box  2,  care  M.  P. 
World,  New  York  City. 

ORGANIST — Want  competent  organist  for 
picture  playing.  Three-manual  MoUer.  Six- 
day.    Short  hours.    W.  D.  Clark,  Marion.  Ohio. 


SITUATIONS  WANTED. 

CAMERAMAN  of  ability  and  photography 
expert — occasional  scenic  art  titles  and  lettering 
— seeks  change.  Cameraman,  care  of  M.  P. 
World,  New  York  City. 

ORCHESTRA  LEADER  desires  position  as 
conductor  or  pianist  leader  in  large  picture 
bouse.  Was  recently  director  at  one  of  coun- 
try's finest  theatres.  Large  orchestral  library. 
Address  "Musician,"  care  of  Moving  Picture 
World,  N.  Y.  City. 

CAMERAMAN,  with  best  movie  and  view 
equipment ;  twelve  years'  experience ;  will  ac- 
cept moderate  salary  anwhere.  Photographer, 
142  West  ISth  St.,  New  York  City. 

WANTED — Position  In  first  class  picture  thea- 
tre by  experienced  pianist  or  organist.  Member 
A.  F.  of  M.  State  salary  and  hours.  Address 
C.  B.,  care  Moving  Picture  World,  New  York 
City. 


THEATRES  WANTED, 

WANTED — To  lease  or  buy  picture  show  In 
Illinois ;  prefer  town  of  one  to  ten  thousand. 
K.  L.  F.,  care  M.  P.  World,  New  York  City. 

WANTED — Moving  picture  theatre,  live  town 
east  Texas,  Louisiana,  Mississippi,  Alabama. 
State  full  particulars.  William  H.  Moyle,  Gen- 
eral Delivery,  Houston,  Tex. 


THEATRES  FOR  SALE. 

WE  are  controlling  four  theatres  in  the  same 
town.  No  oppostion.  Big  money  making  propo- 
sition. The  reason  selling,  have  too  much  other 
business  to  look  after.  There  was  never  such 
a  money  making  proposition  offered  before.  The 
capital  required  will  be  from  $.W.000  to  $60,000 
to  put  the  deal  over.  Do  not  answer  this  ad 
unless  you  are  after  the  biggest  thing  In  this 
Industry.  Address  The  Elyria  Theatres  Com- 
pany, Inc.,  Elyria,  Ohio. 

FILMS  FOR  SALE  OR  RENT. 

FOR  SALE. — Million  Dollar  Mystery,  46  reels; 
"Girl  From  Frisco,"  ilO  reels ;  "Socal  Pirates," 
30  reels;  "Italian  Battle  Front,"  10  reels; 
"Griffith's  Battle  of  Sexes,"  5  reels;  "Cleopatra," 
8  reels ;  "Rip  Van  Winkle,"  5  reels  ;  also  series 
of  "Ham  and  Bud,"  "Sis  Hopkins,"  Mary  Pick- 
ford,  single  reel  specials ;  other  features  and 
comedies,  large  selection.  Guaranty  Pictures 
Co.,  145  West  45th  Street,  N.  Y.  City. 

BIG  MONEY  FILM  GETTERS.— Roadman,  I 
will  make  up  any  film  show  you  may  want  con- 
sisting of  24-foot  oil  banner.  Best  painting 
ever  seen,  film  and  20  photographs  in  binding. 
Have  excellent  Chinatown,  gangster,  white  slave 
and  convict  shows  ready.  Will  supply  any  spe- 
cial attraction  wanted.  Write  A.  Schmitt,  'Mi 
Bryant  Ave.,  Bronx,  N.  Y.  City. 

FOR  SALE — Comedies  with  any  amount  of 
posters  desired.  Two-Reel  Western  dramas. 
Central  Film  Company,  729  7th  Ave.,  New  York 
City. 

BUSINESS  OPPORTUNITIES. 

AGENCIES  WANTED  for  Bioscope  machines 
and  accessories,  carbons,  slides,  electric  generat- 
ing sets,  etc.  E.  H.  DuCasse,  merchant  and 
manufacturers'  agent.  One  of  India's  leading 
BIm  Importers.  Bank  references  ezchaaced.  19, 
Chowrlnghee,  Calcutta,  India. 

EQUIPMENT  WANTED. 

WANTED  :  GENERATOR  A-C  to  D-C  110 
Tolts,  60  cycles,  single  phase,  must  be  nearly 


new  and  reasonable ;  also  a  used  booth.  Gen- 
erator, care  of  M.  P.  World.  N.  Y.  City. 


CAMERAS  WANTED. 

WANTED  :  Bell  Howell,  Pathe  or  other  good 
make  of  camera.  Must  be  cheap  for  cash. 
Baker,  9325  Gaylord  Avenue,  Cleveland,  Ohio. 

CAMERAS,  ETC,  FOR  SALE. 

FOR  SALE. — 400  model  B  Ememann  2  lenses, 
carrying  case  in  good  conditon.  Must  sell  at 
once.  Baker,  9325  Gaylord  Avenue,  Cleveland, 
Ohio. 

OUR  35TH  ANNIVERSARY  CATALOG,  chock 
full  of  season's  best  bargains — embracing  mo- 
tion picture  cameras,  etc..  Is  now  ready  for 
mailing — write  and  ask  for  one.  DAVID  STERN 
COMPANY,  "Value,  Service,  Satisfacton  ilnce 
1885,"  1027  DAVSCO  BLDG.,  CHICAGO,  ILL. 


A  WINNING  COMBINATION.  Universal  H. 
P.  Cameras  and  De  Vry  projectors.  The  new 
Universal  with  Internal  Shutter  Dissolve  Is  the 
equal  of  any  camera  made.  Do  not  be  deceived 
by  high  sounding  names.  Buy  a  Universal  for 
genuine  satisfaction.  200  ft.  model  with  la- 
ternal  Dissolve  $516.00.  Bass  price  $467.00.  200 
ft.  model  without  Dissolve,  list  $430.00.  Prlc* 
$367.00.  400  ft.  model  with  Dissolve,  Hal  $728.00. 
Our  price  $647.00.  C-90  De  Vry,  the  standard 
of  the  world  In  portable  projectors,  $200.00. 
Slightly  used  De  Vrys  always  on  hand.  Tb* 
latest  book,  "Behind  the  Motion  Picture  Screen," 
fte  only  complete  book  on  the  subject  avar 
published,  postpaid  $3.67.  Telegraphic  and  C. 
O.  D.  orders  shipped  the  same  day  received. 
Complete  bargain  list  free.  BASS  CAMERA 
COMPANY,  Charles  Bass,  Pres.,  100  Dearborn 
St.,  Chicago,  III. 


MISCELLANEOUS. 

Enable  yourself  to  talk  that  new  hoase  over 
sensibly  with  your  architect.  "Modern  Theatre 
Construction,"  by  Edward  Bernard  Kinsila.  270 
pages.  Illustrated,  postpaid  for  $3.00.  Chalmers 
Publishing  Co.,  516  Fifth  Ave.,  New  York  City. 


In  Answering  Advertisements,  Please  Mention  the  MOVING  PICTURE  WORLD 


From  a  Projectionist  to  the  Author 

"The  more  I  read  your  'HANDBOOK'  the  more  I  realize  I  don't  know  it  all  yet,  although 
I  have  been  operating  twelve  years." 

Perhaps  you,  too,  realize  that  you  don't  know  it  all — the  "HANDBOOK"  is  a  library 
of  information  in  itself  on  the  subject  of  projection. 

Do  not  put  off  ordering  a  copy  of  this  700-page  volume  with  its  300  illustrations  from 

your  supply  house  or  our  nearest  office. 

SENT  POSTPAID  FOR  $4.00 


MOVING  PICTURE  WORLD 

516  5th  AVENUE,  NEW  YORK  OTY 

'     GABRICE   THEATRE  BTTILDINa 
CHICAGO.  ILL. 

it 


WSIOBT  *  CALLENDEB  BUILDING 
LOS  ANGELES.  CAL. 


MOTION  PICTURE 
HANDBOOK 

fO«  MAXWERS  ADD  OPERATORS 


^  F.H  RICHARDSON 


February  7,  1920 


THE   MOVING   PICTURE  WORLD 


957 


B.  F.  P.  on  The  Great  White  Way 

PORTER  FURNISHED  AND  INSTALLED  SIMPLEX  PROJErTORS  ALL  OVER  BROADWAY.  FOR 
FULL  PARTICULARS  SEE  "SIMPLEX  FLASH"  ON  INSIDE  OF  REAR  COVER  OF  THIS  MAGAZINE. 
PORTER  PUTS  THEM  OVER  ON  BROADWAY. 

B.  F.  PORTER,  BROADWAY'S  PROJECTION  ENGINEER 

Cinemaquipment  Center,  Entire  Second  Flo  or,  729  7th  Ave.,  at  49th  St.,  New  York 


Moving  Picture  Machine  Patents  My  Specialty 

PATENTS 

William  N.  Moore 

PATENT  ATTORNEY 

LOAN  AND  TRUST  BUILDINO 

WASHINGTON,  D.  C. 

The  first  Important  step  is  to  learn  whether  you  can  obtain  a 
patent.  Please  send  sketch  of  your  invention  wltii  $5.00  and  I  will 
examine  the  pertinent  U.  S.  patents  and  inform  you  wliether  you 
are  entitled  to  a  patent,  the  cost  and  manner  of  procedure. 


Personal  Attention 


Established  25  Yean 


LA  VITA  CINEMATOGRAFICA 

Tha  Leadinr,  Independent  Orcan  of  Italian  Film  Trade 

forSmqiT  couMTRiEs':   SIX  DOLLARS  A  YEAR 

Adverti»em«nU :  Tariff  on  appHoation. 


Editerial  OITIcm:  TUB  EN  ataly)— OalleHa  Nailenale 


AMERICA'S  FINEST 
LABORATORY 

NOW  DOING  THE  PRINTING  AND  DEVELOPING 
FOR  AMERICA'S  FOREMOST  PRODUCERS. 

NEGATIVE  DEVELOPING 

AND  SAMPLE  PRINTS  A  SPECIALTY 
H.  J.  STRETCEMANS.  Hanadns  Director 

PALISADE  FILM  LABORATORIES 

PAUBADE.  N.  J. 
OPPOSITE   I2STH  STREET 
Telephone^  Morsemere  (U-CZZ 


MIIWIMIMIIIIIWHIIIIIIIIffllBI^^ 


A  Dqiendable  Mailing  List  Service 

'Sayei"  you'  'from"SO%''to'~BO%  'in""po»tage7"etc.  Reaehn  all  or 
selected  lift  of  theatre*  In  any  territory.  Includes  name  of 
exhibitor  as  well  as  the  theatre  In  address.  A  list  of  pub- 
licity mediums  desiring  motion  picture  news.  XJnafriUatod 
exchanges  looking  for  features.  Supply  houses  that  are  prop- 
erly eharacterlzed  as  such.  Producers  with  address  of  studios, 
lalK)ratorles  and  offices.  Informatlam  In  adrancc  ot  tbeatrM 
being  or  to  be  built. 
W74 

MOTION   PICTURE   DIRECTORY  COMPANY 

144  W«at  4XBd  Street.  New  Tork  Phone:  Bryant  SIM 

jiddressine  Multigraphing   Printing  Typewriting 


I       BY  F.H.RICHAR.DSON 


They  Dispel  the  Darkness 

that  Threatens  Failure  in  the' 

Moving  Picture  Business 


CHALMERS  PUBLISHING  COMPANY 


NEW  YORK 

-lis  Fifth  Ave. 


CHICAGO 

GarricU  Theiilrc  BIHr. 


LOS  ANGELES 

Wricht  &  Callender  Rlil||.^| 


958 


THE  MOVING  PICTURE  WORLD 


February  7,  1920 


The  Gillette  Multiple 
Reel  Machine 

operates  in  conjunction  with  any  type  of  head 
and  lamphouse 

ENABLES  the  exhibitor  to  run  his  full  per- 
formance on  one  machine  without  stops  for 
the  changing  of  reels. 

DOES  all  the  rewinding,  no  rewinding  by  hand. 

All  reels  enclosed  in  metal  magazines. 

The  small  town  exhibitor  with  this  machine 
can  put  on  as  good  a  performance  as  the  exhibi- 
tor in  the  largest  city  with  two  machines  and 
expensive  equipment. 

The  exhibitor  using  one  machine  can  pay  for 
this  appliance  in  a  few  months  time  by  the  in- 
crease in  his  door  receipts. 

WRITE  us  at  once  for  further  information.    We  are  Ulling 
our  orders  as  rapidly  as  possible. 

GILLETTE  MULTIPLE  REEL 
MACHINE  COMPANY 

.571  EAST  MAIN  ST.,  GALESBURG,  ILLINOIS 


(PatenU  Pendliu) 

Price  of  Machine,  Complete 
$16.50 
inclnding  ten  sticks  of  componnd 


Keep  in  I^^H 

Hwerner's  New  Life  for  Films  Compound 

r|                   F.,r  U.«  in  W.-.n.        1  ,1m  W.,.,n>:  M.^.m,-. 

Cool  PlaceWI 

Price,  SI. 00  \ 

Price  per  Box  of  Ten  Sticks  $1.00 

In  Lots  of  Ten  Boxes  $.75  per  box 


A  SMALL  INVESTMENT- 
LARGE  RETURNS^ 

This  Machine  is  designed  to  apply  a  wax  compound  to  the  margin 
of  New  Films,  to  prevent  damage  during  the  first  few  runs  thru  the 
Projecting  Machine. 

The  collecting  of  emulsion  from  "green"  films  on  aperture  plate 
and  tension  springs  of  the  projector  is  in  many  cases  causing  untold 
damage  to  the  film  and  excessive  wear  to  the  projector  as  well  as 
marring  the  presentation  on  the  screen  by  jumping. 

Proper  Waxing  of  New  Films — 

Prolongs  the  life  of  the  Film. 

Eliminates  excessive  wear  on  Projecting  Machine. 
Insure  Steady  Pictures  on  the  screen. 

Prevents  tearing  of  sprocket  holes  by  emulsion  deposits. 
AND 

Saves  the  film  from  having  Oil  squirted  all  over  it  by  some 
Operator  trying  to  get  "green"  film  thru  his  machine  without  • 
stop. 

The  Werner  Film  Waxing  Machine  applies  the  Componnd  ac- 
curately to  the  margin  of  the  film  and  posittrely  will  not  spread 
wax  onto  the  picture. 

Wax  always  in  position.    Requires  no  adjusting. 

Over  1000  in  Use  in  All  the  Leading  Theatres  and  Ezchangea 

THE  WERNER  FILM 
PROTECTOR  MFG.  CO.,  Inc. 

RIALTO  THEATER  BLDG.  ST.  LOUIS,  MISSOURI 


February  7,  1920 


THE    MOVING    PICTURE  WORLD 


I 


WESTEJm  UNION 

telW^am 


cuss  or  SERVICE 


FKBCISKn  MACHINE  CO  ZUC 

ai7  EAST  34Sr  tIBWYORK  NY 


EMIEH  OUB  ORDEK  FOR^O  CARLOADS  OF  SIIIPIBX 
^HOJECTQBS  SEQUISlTIOtTAS^PEcBlCATirais  FOUOW 
11  APrHEOUTS  EARLIEST  P0S8IBIB  DBIIVEBY 


^^Cxr  load  lots  mean^ 
general  demands,  that 

spell  universal  satisloction. 


sells  only 
on  merit 


MAM  AMD  •tuwumnB  wr 

WPbeosion  Machine  €).1nc 


317  East  34  th  St-  NewYork 


THE   MOVING   PICTURE   WORLD  Fcl)ruarv  7,  1920 

A  REAL  TRIUMPH" 


AN  UNBIASED  PRACTICAL 

AND 
THOROUGH 
DEMONSTRATION  OF 

POWER'S  SUPERIORITY 


WILLIAM  FOX 

will  entrust  the  projection 

of  his  new  studio — the  Newest,  Largest 
and  Best  Equipped  in  the  world— to 

POWER'S 

CAMERAGRAPHS 


NICHOLAS  POWER  COMPANY 


INCORPORATED 

EDWARD     EARI_,  Rfjesidem-t 

N I N  ETY  Gold  St  .  New  York,  N  .Y. 


1 


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